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Content Writing Cornell Certificate Program
Overview and courses.
Crafting effective content and copy is an essential skill for anyone looking to spread a message. Whether creating content for a social media brand strategy, writing an executive brief, or developing an email campaign, writing effective copy to deliver the right content, to the right audience, at the right time, is the key to success.
This certificate program provides an opportunity to strengthen your copywriting and content writing skills. You will examine how to write content that attracts attention and engages the reader in a manner that increases the likelihood that your message is received. You will review writing commonalities that transcend content type and delivery methods. You will then explore diverse applications and practice specific writing assignments, whether writing a post for a website or social media, creating a press release or media story, or composing an email summarizing a policy change or new business opportunity. Through each course, you have the opportunity to put each concept into practice for writing types and audiences of your choice. By the end of this program, you will have developed a set of best practices to make you a better writer.
For the best experience in this program it is recommended to take these courses in the order that they appear.
This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events. Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.
Writing concise copy.
Writing concise copy is a crucial skill for any professional looking to communicate complex ideas to an internal or external audience.
This course provides you with important insights about how to write concisely for various professional applications, including effective issue and topic summaries, policy briefs, and memos. You will investigate how to incorporate and summarize complex content as well as how to establish an effective writing format, style, and tone for a given writing product. Finally, you will convert complex or technical content into a concise copy that is understandable for a non-expert audience. By the end of this course, you will be able to craft accessible, information-based copy describing or defining an issue, event, or activity.
Writing Persuasive Copy
Persuasive writing provides an opportunity to influence readers and help facilitate change. Any time you write material that attempts to encourage action, shape opinion, analyze options, or influence perception or direction, you are engaged in persuasive writing.
In this course, you will be introduced to a three-step process that will enable you to create compelling, fact-supported analyses, arguments, opinions, and recommendations to influence others. You will then be guided through the process of establishing strong, reasoned content while writing persuasive copy for an audience of your choice. By the end of this course, you will have practiced writing clear, concise copy that persuades readers to engage with and act upon your arguments and recommendations.
Writing Web Copy
In today's communication landscape, writing effective web copy is one of the most important skills you can master. Websites are the primary way that organizations communicate with customers, stakeholders, and an interested public. Crafting effective, tailored web content is an essential skill for communication professionals and others tasked with creating website content.
In this course, you will practice skills that will help you master writing web copy for maximum understanding, engagement, and impact. These skills require approaching communication from multiple angles — from the big-picture view to the precise language you use. In this course, you will be provided with tools and guidance that will help you define your intended audience and create written copy that will make your website stand out from the crowd — not only capturing but maintaining your audience's attention in a meaningful way.
Writing Online Media Copy
Crafting media stories for the online world is a critical skill for any professional who engages in communication with the general public. This flexible form of writing is used for public relations, marketing, blogs and informative stories. The media format is highly adaptable and is the foundation of press releases, event announcements, newsletters, articles, and other forms of communication with public audiences.
This course delves into the best practices for writing for online media. You will start by exploring the basics of effective writing skills and how to apply them in a variety of digital formats to strengthen your foundation. By creating effective headlines and openers, you will discover how to grab your reader's attention and keep them engaged. Using narrative techniques, you will develop the skills to build on your reader's attention and draw your audience in. Ultimately, by refining your transitions, word choice, voice, rhythm, and paragraph structure, you will leave this course with a stronger skill set in media writing.
Writing Social Media Copy
Creating engaging social media content is critical in today's multimedia world. Even the most seasoned writers often fail to create effective posts; social media platforms differ in content and scope, and the landscape changes quickly. Mastering fundamental best practices and avoiding some of the most common mistakes will greatly enhance your communication strategy, no matter which social media platforms you use.
In this course, you will practice amplifying your online content by using social media platforms to drive traffic and increase sharing. You will explore the proven “hub and spoke” concept to drive readers to your central website content. By learning how to differentiate your content depending on the platform, you will more efficiently reach and resonate with your target audience. Forming an overarching strategic social media approach before you craft individual posts will ensure your messaging has maximum impact. By the end of this program, you will have the skills you need to write punchy, powerful text that readers both enjoy and trust.
Marketing Symposium LIVE
Symposium sessions feature three days of live, highly interactive virtual Zoom sessions that will explore today’s most pressing topics. The Marketing Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond. Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses.
Join us for the next Symposium, in which we’ll share experiences from across the industry, inspiring real-time conversations about best practices, innovation, and the future of marketing work. You will support your coursework by applying your knowledge and experiences to some of the most pressing topics and trends in the marketing field. By participating in relevant and engaging discussions, you will discover a variety of perspectives and build connections with your fellow participants from across the industry.
Upcoming Symposium: April 9th – 11th, 2024
- Tuesday, April 9, 2024 11AM – 1PM ET
- Wednesday, April 10, 2024 11AM – 1PM ET
- Thursday, April 11, 2024 11AM – 1PM ET
All sessions are held on Zoom.
Future dates are subject to change. You may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete any certificate program. Once enrolled in your courses, you will receive information about upcoming events. Accessibility accommodations will be available upon request.
How It Works
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- Certificates Authored
Lauren Chambliss is a Senior Lecturer in the Department of Communication for the College of Agriculture and Life Sciences (CALS) at Cornell University. Professor Chambliss’ experience lies in communicating for impact and influence for public audiences, particularly target audiences, media, policymakers and opinion/thought leaders, and targeted stakeholder groups. She focuses on written expression and teaches a core course, “Writing for Communication,” at Cornell. Her interest is in using research-based techniques in multiple media messaging, including online and social media, to convey messages and improve public understanding of science-based information and solutions to global challenges. Professor Chambliss is committed to helping students master critical communication skills through the application of theory for today’s dynamic media environment.
In addition to her regular teaching schedule, Professor Chambliss created the first international writing course and online writing course for CALS. She also runs a competitive six-month fellowship program that teaches selected students to master research-based communication skills then pairs them with local, national, and international organizations working on the front lines of environmental justice, education, and activism.
Professor Chambliss earned a Bachelor of Arts from the University of California, Berkeley, and holds a Master’s degree from American University. She is a former Director of Communications at the Cornell Atkinson Center for Sustainability, overseeing all marketing and communication, and worked as a journalist in Washington, D.C., for 20 years. Professor Chambliss has earned multiple awards for her work, including the Town-Gown Team Award (2016), Department of Communication faculty team and EcoVillage of Ithaca Partnership Award; the Stevie International Business Award – Bronze Best Annual Report (2015) International Business Awards; the CASE Bronze Award (2011), sub-website category: CALS Green: Energy Conservation and Sustainability Initiative website; and the USDA Grand Challenge Award (2008) for best report on the future of bioenergy.
Key course takeaways.
- Present information succinctly and share key points in a compelling way
- Write persuasive content that engages readers with clear, actionable next steps
- Develop website audience personas and craft web content that attracts and retains the intended audience
- Transfer best practices to effectively write for a variety of online outlets, including media stories for public audiences
- Target and influence readers on social media platforms with messages reflective of an individual’s or organization’s brand
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What You'll Earn
- Content Writing Certificate from Cornell University
- 50 Professional Development Hours (5 CEUs)
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Who should enroll.
- Copywriters and copy editors
- Staff writers
- Communications professionals
- Technical writers
- Web content developers
- Social media and blog content developers
Request Information Now by completing the form below.
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Learn copywriting with online courses and programs
What is copywriting.
Copywriting is a marketing skill involving crafting compelling text to promote a product, service, business, or idea. Effective copywriting involves understanding the target audience, conducting research, and employing various techniques to captivate readers. These techniques may include storytelling, creating a sense of urgency, highlighting key features and benefits, and employing emotional appeals. Copywriters also consider the medium in which the copy will be presented, such as advertisements, websites, social media posts, email campaigns, or direct mail.
There are several different types and use cases for copywriting in marketing:
SEO copywriting , or search engine optimization copywriting, involves writing content that can improve website visibility and drive organic traffic.
UX copywriting requires creating content that is user-friendly and navigable, directly impacting user engagement and satisfaction.
Email copywriting can entail crafting effective promotional copy that encourages viewers to convert into customers.
Regardless of the type of copywriting, professionals in this field must use their words strategically to influence and persuade the target audience, ultimately driving them to take a specific action that aligns with the marketing goals.
Browse online copywriting courses
Stand out in your field, learn at your own pace, earn a valuable credential, related topics, copywriting course curriculum.
Regardless of your level of expertise, you can always become a better copywriter. For those who are new to the field, it can be beneficial to start out with introductory copywriting courses that can help you:
Understand what copywriting is, what a copywriter does, and the various types of copywriting jobs.
Craft compelling paragraphs and hone your writing skills.
Learn the basics of writing for search engines.
Understand the role of copywriting in advertising and marketing strategies.
With a solid understanding of the fundamentals of copywriting, you can move on to intermediate and advanced courses that can teach you how to:
Incorporate user experience principles into your writing.
Design promotional emails and newsletters that engage and convert.
Craft persuasive content for various social media platforms.
Use artificial intelligence in content creation.
Create content that prompts immediate action from readers.
Craft content that reinforces brand identity and values.
Understand copyright laws, plagiarism, and ethical considerations in copywriting.
Build a professional portfolio to showcase your skills and work samples.
Learning about copywriting may supplement knowledge that you build as part of a broader marketing or communications program. From foundational tutorials to advanced courses, edX offers a variety of educational opportunities that can fit different learners’ needs. Learn specialized skills with accelerated boot camps . Or take a more comprehensive approach to your studies by pursuing a bachelor’s degree or, for more advanced learners, a master’s degree . Busy professionals even have the opportunity to upskill in tailored executive education programs from institutions around the world.
Explore copywriting jobs
Copywriting is a versatile skill with a wide range of applications across multiple industries. Potential job roles for those who can craft compelling content include:
Copywriter : Creates engaging and persuasive text for different media types, such as advertisements, blogs, websites, and social media. Footnote 1
SEO copywriter : Specializes in writing content that ranks well in search engines. They understand keywords, meta tags, and how to create content that enhances website visibility. Footnote 2
UX copywriter : Creates copy that makes digital interfaces more user-friendly. They are key in shaping product experiences by using language effectively. Footnote 3
Email marketing specialist : Creates effective email campaigns. Good email copy can engage potential customers, drive conversions, and bolster customer retention. Footnote 4
Whether you're working in-house, at an agency, or freelancing, copywriting can offer rewarding career paths. Each of these roles will have different education and skill requirements. For example, you may be able to build relevant skills in a digital marketing boot camp .
How to become a copywriter online
To become a successful copywriter, you need to acquire the right skills. Some examples of work and preparation that can help you along the way include:
Master the art of writing : Strong writing and language skills are essential for copywriting. Practice writing regularly to hone your skills. Reading a wide array of content can also help improve your writing.
Work on specialized skills : Copywriting is broad. Focusing on a niche like SEO copywriting, UX copywriting, or email copywriting can help you build specialization.
Learn relevant tools : Familiarize yourself with key tools used in the industry. This can range from SEO tools for keyword research to AI tools for automated content creation.
Build a portfolio : A portfolio showcasing your work is powerful. Start creating your own content, with blog posts, social media content, or email newsletters. A strong portfolio can demonstrate your writing skills and your ability to deliver results.
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Master's degrees, bachelor's degrees, copywriting faq.
Copywriting is a skill that can be challenging for some, as it requires a blend of creativity, mastery of language, and understanding of audience psychology. However, with the right resources, like online copywriting tutorials and consistent practice, it is a skill anyone can hone.
The amount of experience required for a specific job will depend on that employer’s preferences. However, anyone can learn the basics of copywriting, practice writing regularly, and build a strong portfolio that showcases your writing skills and understanding of persuasive techniques.
SEO copywriting involves creating written content that ranks high on search engines. It involves strategic placement of keywords and phrases, optimizing meta tags, creating quality content, and ensuring readability to enhance user engagement.
UX (user experience) copywriting involves creating content that enhances the user's interaction with a product or service. The aim is to guide the user seamlessly through a website or app, making the experience intuitive and enjoyable.
A copywriter's daily tasks can vary, but generally, they create and edit written content for various marketing materials. This can include writing website copy, blog posts, social media posts, product descriptions, and email newsletters. They often collaborate with marketing teams to align their copy with branding and marketing strategies.
Last updated June 2023
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Learn Copywriting for Beginners
Are you new to the world of Copywriting? You've come to the right place! We've curated a selection of Copywriting courses specifically designed for beginners like you. These beginner-friendly courses are meant to introduce learners to the fundamentals of Copywriting. We aim to provide a smooth transition for those with little to no Copywriting experience, ensuring you grasp the core concepts without feeling overwhelmed. Whether your goal is a career switch, a promotion, or the personal satisfaction of learning a new skill, these beginner Copywriting courses are your first step toward achieving those dreams. Enroll today and start your journey into the exciting world of Copywriting!
Browse Copywriting Courses for Beginners
Skills you'll gain : Creativity, Human Learning, Storytelling, Writing
Beginner · Specialization · 3 - 6 Months
Coursera Project Network
Search Engine Optimization (SEO) with Squarespace
Skills you'll gain : Digital Marketing, Marketing, Search Engine Optimization
Beginner · Guided Project · Less Than 2 Hours
Google Digital Marketing & E-commerce
Skills you'll gain : Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Data Analysis, Social Media, Search Engine Optimization, Advertising, Communication, Persona Research, Strategy, Web Design, Web Development, Web Development Tools, Writing, Data Management, Market Analysis
Beginner · Professional Certificate · 3 - 6 Months
Michigan State University
Write Your First Novel
Skills you'll gain : Storytelling
Beginner · Course · 3 - 6 Months
Foundations of Digital Marketing and E-commerce
Skills you'll gain : Digital Marketing, Marketing, E-Commerce, Strategy, Data Analysis, Social Media
Beginner · Course · 1 - 4 Weeks
Build a Professional Resume using Canva
Skills you'll gain : Computer Graphics, Writing
University of California, Davis
Search Engine Optimization (SEO)
Skills you'll gain : Marketing, Search Engine Optimization, Digital Marketing, Strategy, Social Media, User Experience, Strategy and Operations, Customer Analysis, Media Strategy & Planning, User Research, Web Development, Market Analysis, Data Analysis, Market Research, Marketing Psychology, User Experience Design, Web Development Tools, Algorithms, Brand Management, Communication, Critical Thinking, Decision Making, Influencing, Audit
The State University of New York
Launch Your Online Business
Skills you'll gain : Strategy, Brand Management, Marketing, Digital Marketing, Communication, E-Commerce, Leadership and Management, Strategy and Operations, Business Development, Research and Design
Think Outside the Inbox: Email Marketing
Skills you'll gain : Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Communication, Data Analysis, Writing, Strategy
Beginner · Course · 1 - 3 Months
University of Illinois at Urbana-Champaign
Skills you'll gain : Digital Marketing, Marketing, Market Analysis, Media Strategy & Planning, Social Media, Data Analysis, Market Research, Advertising, Communication, Customer Relationship Management, Strategy, Business Analysis, Data Visualization, Exploratory Data Analysis, Data Management, Brand Management, Marketing Management, Data Analysis Software, Decision Making, Marketing Design, Critical Thinking, Process Analysis, Business Communication, Business Intelligence, Business Transformation, User Research, Interactive Data Visualization, Collaboration, Innovation, Planning
Universidade de São Paulo
Skills you'll gain : Digital Marketing, Marketing, Customer Analysis, Market Analysis, Social Media, E-Commerce, Strategy, Marketing Design, Marketing Management, Product Marketing, Search Engine Optimization
How to Optimize Your Instagram Account
Skills you'll gain : Social Media
Searches related to copywriting
In summary, here are 10 of our most popular copywriting courses.
- Creative Writing : Wesleyan University
- Search Engine Optimization (SEO) with Squarespace : Coursera Project Network
- Google Digital Marketing & E-commerce : Google
- Write Your First Novel : Michigan State University
- Foundations of Digital Marketing and E-commerce : Google
- Build a Professional Resume using Canva : Coursera Project Network
- Search Engine Optimization (SEO) : University of California, Davis
- Launch Your Online Business : The State University of New York
- Think Outside the Inbox: Email Marketing : Google
- Digital Marketing : University of Illinois at Urbana-Champaign
Skills you can learn in Marketing
Frequently asked questions about copywriting for beginners, how do i choose the right copywriting course for beginners .
Each course featured comes with a detailed description that outlines the skills and topics covered. Choose for a beginner's Copywriting course that matches your learning goals to maximize the benefits of your educational journey.
Are all beginners courses listed suitable for someone with absolutely no experience in Copywriting?
Most of these courses are designed with Copywriting beginners in mind. If you have some experience, some courses delve into more advanced topics. Be sure to read through the course descriptions to ensure they align with your current skill level. Choose the beginner's course that suits you and start your journey toward mastering the basics of Copywriting!
Will beginners receive a certificate after successfully completing any of the beginner Copywriting courses listed?
Most of our beginner's Copywriting courses offer a certificate upon successful completion, enhancing your resume and LinkedIn profile. For confirmation, review the specific details of each course.
How will a beginners course in Copywriting help me in my career?
Employers increasingly value continuous learning and skill enhancement. Completing a beginner's Copywriting course could enhance job applications or may open other career opportunities. Enrolling in a beginner's Copywriting course is a step forward in your professional journey!
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The 7 Best Copywriting Courses To Learn Copywriting in 2022
In this article
Copywriting courses can help you learn copywriting and creative writing, one of the most evergreen, in-demand skills on the market in 2022.
Do you own a business and want to convert more prospects online through the written word? Learn copywriting.
Want to write landing pages that drive sales? Copywriting.
Want to write social media posts that drive thousands of hits? Take an online copywriting course.
Copywriting is all around you: article headlines, YouTube titles, social content, emails, and subject lines, and so much more.
Learning copywriting can make you more money, accelerate your career, and help you sell more effectively.
Here are the 10 best copywriting courses to learn copywriting in 2022.
Get long-term ROI.
We help you grow through expertise, strategy, and the best content on the web.
Why Start With a Copywriting Course?
The single best way to learn copywriting is to take action. To put your pen to paper or pull out your keyboard and to start typing.
The problem most people face is: where do you start? How do you go from a blank page to ideas that captivate an audience enough to take action? Teachers use a lesson plan template to get started, and many of the best courses do the same.
The goal of copywriting isn’t to sound fancy and use jargon. The sole purpose of copywriting is to produce sales at scale using written word.
Effective copywriting is communicating value to the reader in a way that drives a desired action.
For example, when you do copywriting for a landing page, your goal is to drive a conversion, like a sale or an email sign-up.
Every word you use on that page from your body text to your call to action is copywriting. Each word serves a specific purpose and should keep the reader engaged and excited to purchase what you are offering.
A copywriting course, although incomparable with getting an advertising or a creative writing degree , is a great place to start because you can avoid starting from scratch, guessing at what writing styles might make someone buy.
You can learn from legendary copywriters, marketers, and business owners directly.
Without further ado, here are the 10 best copywriting courses to take in 2022 to level up your game.
The Best copywriting courses:
1. malcolm gladwell teaches writing.
Malcolm Gladwell is a prolific, published author with works like “Blink” and “The Tipping Point” that have made him a bestselling author. It’s safe to say that he’s mastered the art of writing copy that captivates people and commands attention.
While he’s more known for writing books than short, snappy bits of copy, the two are one in the same: your goal is to captivate readers and compel them to action.
Whether that action is buying or reading the next page, or even buying your next book, the objective is the same.
Malcolm Gladwell is a great instructor and in this course you’ll learn how to craft narratives that connect with your audience.
See the course : Visit Malcolm Gladwell’s MasterClass
Cost : $180/yr subscription
Our review : 4/5, read our review
- 24-lesson course that dives into detail on all things writing
- Learn about tone, voice, language, headlines, titles, and more
- Subscription allows you to consume other interesting courses on the platform too
- Recurring billing, so you have to pay to keep using the service.
- Courses are only video, so you don’t have any direct materials or workbooks to use
2. Neil Gaiman – The Art of Storytelling
Storytelling, creative writing, and copywriting are heavily intertwined and interconnected. Being able to craft simple stories with your writing that motivate people to take action is the hallmark of great copywriting. While it may sound easy, it’s far from it.
Neil Gaiman has a course on MasterClass that teaches you how to do exactly this.
His modules cover key aspects of copywriting like storytelling, genre, tone, how to break through writing plateaus and writer’s block, rules for writers, and much more.
It’s class length contains 19 video lessons totaling nearly 5 hours of material. With MasterClass, you can also download classes for offline usage.
In addition, a subscription to MasterClass means you can take many other courses as well, which is a great added benefit.
See the course : Visit Neil Gaiman’s MasterClass
- Very in-depth video-based course with 5 hours of material
- Detailed modules from writing to the art of storytelling
3. Copy Course
Copy Course is a website-focused copywriting course designed to help you do copywriting for your website that increases conversions. It’s a mix of SEO copywriting and conversion-focused copywriting designed to make your website a sales machine.
Whether you own a business, are creating a portfolio/resume site, or want to freelance and create landing pages for clients, this course delivers:
(Source: CopyCourse )
The course contains video-guided walkthroughs teaching you step by step on how to write web copy. Jeremy Moser, the course creator who’s run global campaigns for companies like BigCommerce, monday.com, RobinHood, and more, provides 70+ pages of formulas so that you don’t have to start from scratch and guess what to write.
In the course, you get: landing pages templates with copywriting frameworks telling you where and what to write based on your own product / service, a guided ebook with exercises, and video walkthroughs to guide your journey.
The best thing about this course is that you can learn the foundations of good copywriting and can apply them beyond just your website. It even includes formulas for article or video headlines, subject lines for emails, and more.
See the course : https://www.copycourse.io/
Style: Self-paced, complete and reuse on your own time, anytime.
Cost : $179 one-time
Our review : 4.9/5
- The course can be completed on your own time, and then you can reuse the templates, formulas, and playbook over and over again on any project
- 40+ minutes of video content
- 70+ pages of formulas and guided tips
- Exercises to help brainstorm value and positioning
- No live presentations / cohorts
4. AWAI Copywriting Course
The AWAI, or American Writers & Artists Institute has a wonderful course on copywriting that covers great topics like how to quickly become a successful copywriter and hone your craft, how to make a living from writing, and more.
With multiple levels of courses, you can pick which sections to take based on your existing level of skill. For example, beginner copywriters will find the basics and get to know all about copywriting. Experts and more advanced people can refine their skills with designated expert workshops.
This course is great for beginners and experts alike.
See the course : https://www.awai.com/copywriting/
Cost : $495 one-time
Our review : 4.2/5
- Diverse list of experts that have created great modules
- Can fit any skill level – you can grow with the course
- Mix of both pre-recorded and live events
- Have to call to get started and sign up
- More expensive for people looking to get into copywriting
5. General Assembly Digital Course
The Digital Marketing Course by General Assembly is a cohort based course that meets multiple times per year to cover all things digital marketing, including digital copywriting and sales copy.
With a vast and detailed curriculum, the course is great for anyone looking to expand beyond just copywriting and learn how copywriting fits in the larger digital marketing world and online landscape.
If you are looking to be more well-rounded as a copywriting professional and marketer, this is a great course to take.
Modules in this course include topics like: branding, social media, search strategy, SEO, conversion optimization, and analytics.
See the course : https://generalassemb.ly/education/digital-marketing
Style: Cohort style
Cost : $3,950
Our review : 4/5
- Diverse list of experts that teach courses
- Live cohort style if you prefer learning in real-time with instructors
- Some self-paced prep and lessons available too
- Modern and updated for 2022 with new course material
- Expensive (but potential to get employer to sponsor you / pay for it)
- More general and not solely copywriting-driven course material
- Can’t see full syllabus of topics and modules
6. Success Works – SEO Copywriting Certification
Success Works’ SEO Copywriting Certification course is meant to teach you all about copywriting for search engines and your website. When you complete it, you are awarded a certification you can show to your employer, future clients, or display on your portfolio or resume.
Looking to rank higher in search engines and write copy that gets people to click on your website? This course can help you do that:
It’s a three-month long course that you can complete on your own time, and has been taken by employees at various large companies.
Being SEO-focused, it’s a great blend of copywriting and learning to write for search engines to make you a well-rounded writer.
It’s an expensive course, but is packed with great value and a handy certification to display.
See the course : https://seocopywriting.com/seo-copywriting-certification/
Style: Three month course
Cost : $995 one time
Our review : 3.8/5
- Written and directed by an expert copywriter
- Online and self-paced course that can be completed on your own time
- Blends copywriting and SEO for multiple benefits
- Expensive for what you get ($1,000 for a three month course is college-level pricing)
- Not regularly updated with new and fresh content
7. Copy School
Copy School by CopyHackers is a collection of many courses and modules that are designed to help you with copywriting, content marketing, and more.
Being a library of courses, you can pick and choose which modules interest you most around these subjects:
Ranging from all types of skill levels and instructions, the lessons are jam-packed with value for beginners and seasoned professionals.
The biggest draw of these courses is that they teach you full-funnel impacts of copywriting and how copywriting plays into a real-life marketing scenario. So instead of just learning to write compelling copy, you learn to write that copy for a real business, a real funnel, and real customers.
See the courses : https://school.copyhackers.com/collections?category=courses
Style: Self-paced library of many courses and videos
Cost : $5,497 one time full access, or pick and choose courses you want
Our review : 4.5/5
- Dozens of courses to pick from, ranging from copywriting to content, blogging, emails, freelance writing, and more
- Full access membership available for lifetime access
- Updated regularly and content is refreshed for free, forever
- Very expensive courses and membership
So, Which Course Do We Recommend?
Modern copywriting requires learning multiple facets of the larger copywriting landscape.
This means learning web copy, email copywriting, marketing copy, how to use marketing funnels, and so much more. You need to understand how copywriting fits into all aspects of digital marketing and business to effectively utilize and display your skills.
Because of that, it’s hard to recommend a single copywriting course that is comprehensive and full-service. The best route is to choose 2-3 courses that can help you learn to write better marketing copy in different sectors of digital marketing. Ideally, each course focuses on differentiating segments of writing.
For example, you might start with a copywriting course around web copy and writing landing pages. This can help you build a foundation and a business website that is ready to sell.
Once you’ve done that, you can learn copywriting for emails, ads, and social media to market that website and business.
Then you can round-out your skills with an advanced level class to refine and optimize.
Based on that, here are the courses we recommend:
- Copy Course by Jeremy Moser to learn copywriting for your website, landing pages, and emails.
- AWAI Copywriting Course to hone your copywriting skills and take them to the next level
- Malcolm Gladwell’s MasterClass on how to intertwine storytelling to modern copywriting tactics
Now go out there and turn your passion into six figure copywriting skills!
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- 10 Online Copywriting Courses Which Nail It! 2022
You’re a writer. You’re probably a sh*t hot one, too.
But it doesn’t make you a copy writer.
Sure – no doubt about it – natural writing skills are a big part of making it as a successful copywriter.
However, copywriting is as much about science as it is about art.
You need to learn proven formulas that compel, convince and convert customers.
You have to know how to use psychological techniques to dig deep into your audience’s desires.
And you need to discover how to perfectly blend these techniques with your natural writing skills.
The problem is, the world of copywriting can be a complex and murky one if you haven’t a clue where to start.
Luckily, there are a whole host of online copywriting courses which will help you learn the tricks of the trade, learn the ins and outs of running a copywriting business, and build a winning copywriter portfolio along the way.
WHY TAKE A COPYWRITING COURSE?
The internet is swamped with information on copywriting.
But it’s in bits and pieces. A blog post here, a follow up blog post there. With information dotted around like that, it’s nearly impossible to know if you’re covering everything.
Plus, even if you do manage to spend a ton of time combing the internet for actual valuable articles with actual accurate information, you most likely won’t come away with the full picture.
Your highest chance of success is to find a value-packed copywriting course, that’s geared towards getting you up and running.
Here’s why you need a course:
- Copywriting goes hand in hand with marketing . This means you need to have not only a thorough understanding of marketing, but also how it applies to copywriting.
- Copywriting is a BIG area. And different techniques apply to the purpose of the copy you’re writing. A copywriting course will delve deep into the techniques so you’re using them correctly for the copy you’re creating.
- You need to trust the educational material. Anyone can knock up a blog post about copywriting, but with a copywriting course you can suss out their credentials and accreditations so you can feel confident about the source you’re learning from.
But where to start?
You’ve come to the right place. We’ve pulled together a list of the best copywriting courses out there, so you can make an informed decision…and kickstart your copywriting career as soon as possible.
Here are the top 10 best copywriting courses out there
1. ‘success works’ copywriting course.
Are you looking to focus on B2B and SEO content? If so, then Success Works could be the course for you. They have the hefty title of being the first-ever agency to specialise in SEO and happen to be the founders of the first SEO Copywriting Certification program, way back in 2010.
It will focus on skill writing for web and social media, centring on keyword research, persuasive copy that converts and importantly, measuring success. It’s run by Heather Lloyd-Martin, who is hailed by Forbes as ‘the pioneer of SEO copywriting’.
The Promise: This course will help you take command of all things SEO copywriting . You’ll learn to optimise pages the correct way, write high-positioning copy and improve search visibility.
The Length: A manageable 3 months.
The Location: Wherever you may be – it’s completely online.
The Qualification: SEO Copywriting Certification Program.
The Cost: $995.
- It’s founded by an SEO expert
- You can complete it online, so it’s super flexible
- You will learn all things SEO and writing for web
- You will only learn about SEO-geared copywriting. Areas like branding and marketing won’t be covered (and they’re pretty important!)
- It’s costly – almost a grand for 3 months is a hefty sum
2. THE CREATIVE COPYWRITER ACADEMY
We couldn’t let this post slide without giving our very own TCC Academy a mention. We’ve spent years honing our copywriting knowledge, so we thought it would be rude not to share it with the world.
The Promise: The Copywriting Kickstarter Course takes budding copywriters through the whole ‘getting started’ journey. No more combing the internet for ‘how-to’ blog posts, you will have everything you need by the end of the course. From marketing fundamentals to advanced copywriting techniques , to book-keeping and invoicing to winning gigs, you’ll be ready to take your freelance copywriting business into the world.
The Length: It’s self-paced learning, so we’ll leave that up to you.
The Location: Wherever you reside in the world.
The Qualification: You’ll come away with a certificate of graduation.
The Cost: $290
- You’ll truly learn everything you need to know about freelance copywriting from the ground up
- It’s great value for money and you could see the ROI come in with your first copywriting gig
- It’s self-paced and flexible, so no need to rush the course
- You get free access to a community of like-minded budding copywriters, where you can share experiences, get a ton of extra valuable content and get feedback from the copywriting pros
- Those who want to always adhere to deadlines might prefer a course with stricter rules in place
3. IDM (INSTITUTE OF DIGITAL MARKETING)
The ‘IDM Award in Digital Copywriting’ is an in-depth delve into the psychology of copywriting for web. It looks at how writers can use emotional drivers to motivate people and how to master the art of persuasion across all channels.
As one of the premier marketing institutes in the UK, this course has access to the most experienced tutors in the business, and the prestigious IDM stamp of approval.
The Promise: By the end of the course you’ll understand and apply the advanced techniques and drivers that help you plan, write and review copy that really engages, persuades and sells – whatever the medium.
The Length: A 2 day, face-face session that’s jam-packed to say the least.
The Location: Central London and Edinburgh.
The Qualification: You come away with 7 CPD (Continuing Professional Development) hours. CPD is part of a programme across multi-industries and educational institutions that lets students relax in the knowledge that the course has the gold star stamp of approval in terms of structure and content.
The Cost: £1125
- IDM are a prestigious name so you can put your trust in their teachings
- You earn CPD points which can be put towards other qualifications
- This is currently being delivered digitally, so those wanting face-to-face learning won’t be able to take this right away.
- It’s expensive for 2 days. It’s tricky (impossible) to learn everything you need to know in that amount of time.
4. CIM COPYWRITING COURSE:
CIM (The Chartered Institute of Marketing) is one of the most reputable marketing bodies in the UK, and they offer a Copywriting Masterclass . It covers a wide breadth of topics with best-of-class trainers, quality delivery and small class sizes.
The Promise: The masterclass will teach you advanced copywriting techniques that help marketers achieve tangible cut-through in today’s competitive landscape: covering tone; content; mediums; audiences; copy-stream management and more.
The Length: A two-day masterclass.
The Location: London (UK).
The Qualification: A CIM Certificate in Copywriting. CIM are a recognised and trusted marketing industry awarding body in the UK.
The Cost: £1315
- CIM is always at the helm of marketing knowledge across the board, so you will be getting the most up to date materials
- It covers a breadth of topics, including marketing know-how
- Again, it’s expensive for 2 day’s of learning
- You will struggle to get a comprehensive understanding of all the tips, tricks and techniques you need to be a successful copywriter
Old hands at the whole marketing and advertising game, eMarketeers.com are experts at helping you get your foot firmly on the copywriting ladder.
There’s a wide choice of options, but their ‘Writing for the Web’ course is the one for those of you who want to progress in the digital world.
The Promise: They promise to demystify ‘online techno-babble’ – so it’s a perfect fit with anyone who doesn’t want to spend a lifetime slogging through jargon. You’ll come away knowing research-based best practice that has been shown to improve web page and email marketing performance by over 100%.
The Length: A value-packed one-dayer.
The Location: London
The Qualification: A ‘Certificate in Copywriting’, so although not a recognised awarding body, it will still be impressive to employers.
The Cost: £499.
- You’ll be an expert at writing for the web
- The entire course is based on research and stats, so you can have confidence that you’re getting the most current information
- Web copy is only one string to a copywriter’s bow – why limit yourself?
- £499 for a one day course is super expensive…and your copywriting knowledge will be minimal
6. AMERICAN WRITERS AND ARTISTS INC. COPYWRITING COURSE
AWAI’s ‘Accelerated Program for Six-Figure Copywriting Course’ holds an alluring promise and comes from the brain of one of the most hugely successful copywriters, Mark Ford (pen name Michael Masterson).
The Promise: You’ll walk away from this a practising copywriter with a winning portfolio. Not only that, you’ll be fully versed in direct response copywriting and will be an insider to all the trade secrets to creating lucrative, persuasive sales copy.
It’s essentially a mammoth course handbook, full of copywriting treasures. You have access to tutors who will talk you through the book, but you can take it at your own pace. You’ll also have to get involved with two written assignments that receive critique and tips from the experts.
The Length: This depends on you, really. You can steam through this course, or take it slowly.
The Location: Anywhere, it’s all carried out online.
The Qualification: Not officially accredited, although through the roof on professional knowledge.
The Cost: $495
- It’s fairly comprehensive on techniques. But you don’t get advice on ‘setting up shop’ and the logistics of running your own freelance copywriting business
- Mark Ford is a renowned copywriter, so learning from him is a big plus point
- You can learn from home at your own pace
- You only get feedback on two assignments
- You don’t have access to a community like-minded peers
7. THE BLACKFORD CENTRE
This Copywriting course is perfect for those who want to get expert advice straight from the horse’s mouth. All of the tutors on this course are seasoned copywriters themselves, which means you’ll be getting hints and tips about what really works – not just the theory.
You’ll be taken through 11 different interactive assignments, designed to cover different aspects of copywriting. With full email support from an individual tutor and you can be sure you won’t be left stranded if you get stuck
The Promise: You won’t just learn how to become a well-rounded copywriter, you’ll also discover how to run your own freelance business with a focus on searching for and winning jobs.
You’ll also be added to their database of writers with an opportunity to receive actual paid jobs along the way.
The Length: It’s completely flexible time-wise so take it as you come.
The Location: Completely 100% online.
The Qualification: A National Diploma in Copywriting.
The Cost: This varies depending on where you are in the world, but it will be around £500.
- You will get a Diploma at the end for your efforts
- You will learn how to run a freelance business
- You’ll be added to their writer database
- The course isn’t written up in the most digestible way
- You won’t learn how to market yourself as a freelance copywriter
8. SELL LIKE HELL
This course comes from experience copywriter, Carmine MasterPierro.
It delves deep into the world of sales conversion copy, which is one of the trickiest areas to master.
The idea behind the course is to work smarter, not harder. So Carmine takes your through the conversion copywriting techniques that will amp up your sales copy, whether it’s social ads, sales letters, landing pages etc.
The Promise: You will learn how to tackle any industry and client and write hard-hitting conversion copy that hike up their sales.
The Location: Online – wherever you may be.
The Qualification: Not officially accredited, but Carmine shares his tried and tested formulas and knowledge.
The Cost: Around $350
- Carmine is a seasoned copywriter, having written for Forbes, Go Daddy and a ton of other glowing credentials
- You will learn how to nail direct response and conversion copywriting
- Each lesson has a task so you can measure your progress along your journey
- You will only learn sales conversion copy, not the other tips and techniques for copywriting across the board
This Professional Copywriting course is aimed at marketing and communications professionals who want to improve their copywriting skills. It takes you through how to understand your audience, getting to grips with branding and corporate identity, how to write effective headers and taglines and writing for different media.
The Promise: You will learn how to merge copywriting skills with your existing marketing knowledge, adding an extra string to your professional bow.
The Length: 1 day course
The Location: Online (for now), but also London and Bristol
The Qualification: Not officially accredited, but will still look great on a CV!
The Cost: Around £345
- It’s great for marketing professionals who already have an understanding of the basics, but want to build on their existing knowledge
- You get telephone support from experienced tutors
- It’s expensive for a day course
- It’s not suitable for writers who are completely new to the world of marketing
- You can’t learn what you need to in one day
10. KOPYWRITING KOURSE
This is a comprehensive course with its own budding community of copywriters you can belong to, way after the course has finished.
It takes you through the ins and outs of how to write copy that sells, how to create valuable content and how to become a copywriter in the real world.
The Promise: You will learn how to ‘communicate better at scale’. It contains all the training the company has ever made in one big format – so it’s pretty comprehensive. It also has a full community where your copy is reviewed by professional copywriters.
The Length: However long it takes you!
The Location: All learning is carried out online.
The Qualification: A formal ‘copywriting course certification, with a stamp of approval you can use on your own marketing materials.
The Cost: A subscription based model with options of $291 per 3 months, or $750 per year.
- It covers a vast area of copywriting, including emails, sales copy and ad copy
- You get access to a copywriting community
- Your questions are answered throughout the course as well as your copy reviewed
- The course in’t written in a digestible way
- You won’t learn the full breadth or marketing and branding fundamentals
There you have it – a comprehensive list of the best copywriting courses in the lands. But make sure you know exactly which one is right for you before you take the plunge.
If you’re new to the copywriting game, or specialise in one area and not sure where to expand your horizons, it’s worth checking out our post ‘The Best Tool for the Job: Which Copywriter Do You Need?’
Although aimed at your potential employers, it gives a pretty handy breakdown of the different types of copywriter you could become.
Got any burning questions? Pop ’em in the comments below and we’ll have a digital chinwag.
WANT TO LEARN THE ART, SCIENCE AND BUSINESS OF COPYWRITING – FROM A WORLD-RENOWNED COPYWRITING AGENCY?
Kick-start your freelance copywriting career today with our life-changing online course.
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Thanks for the great copywriting class options. Do you have any recommendations on copywriting books?
Yes I do Leslie – try ‘Hypnotic Writing – How to Seduce and Persuade Customers with Only Your Words’ by Joe Vitale. It’s a banger! Also try ‘Confessions of an Ad Man’ by David Ogilvy. This is a classic, and still remains one of the best to this day.
I have heard some good things about the Blackford Center and that it is a very comprehensive course of study. Your listing of it here helps to reassure me that it is worthwhile and something I should try.
I whole-heartedly recommend the course Shaun!
Hey Konrad, I think at one time I thought about taking a writing course because I was writing a lot of articles back then and knew that I could probably do a lot better with them. I never really considered myself a good writer although people have always told me I’ve got a way with words. As my writing has progressed I’m fine with it now but I have no desire to be a copywriter in the respect that I want to hire myself out for work. I don’t enjoy writing that much, mostly just blogging now. I think with everything I’ve got going now it’s not even on my radar anymore. Interesting though so thanks for the scoop on that. ~Adrienne
Thanks for dropping by the blog Adrienne! Yes, you really have to be passionate about writing to do it full-time. As a copywriter, some jobs are obviously more interesting than others. But thankfully, being ‘the creative copywriters’ that we are, we get a lot of the exciting ones sent our way. But sometimes what I love the most, is just blogging about what I want to blog about. It’s that complete freedom to explore unknown creative or linguistic territories – with no brief to follow or project manager breathing down my neck. I’m definitely going to make more time to knock up fabulous blog posts in the near future and distant future. So watch this space 🙂
Hello Konrad, I want to get into copywriting big time. I work with an Advertising Agency and have rather working knowledge of copywriting. If you have an assignment at hands can you share it with me. I’ll spend some time doing it and will share my copy with you. That way you can give me your inputs on how am I doing, what needs work and so on. You can give me a live assignment may be some of my thoughts will add to your existing thoughts! That way, you will have an additional brain on your side and I will have a seasoned veteran giving me inputs on my copy… Look forward to hearing from you.
Thanks Mukund, I’ll keep you in mind
I want to be an expert in copywriting.I love writing though i lack good handwriting.I love typing but lack speed & typing skills.I love word games but have no interest for big grammars.I’m also a novice in copywriting & ur advice/plans for me will be highly appreciated
Try one of these courses Lawal! Grammar is definitely not the most important thing in copywriting…far from it in fact. But you definitely need to know the basics mate
Hi, Everything on this website is just so darn useful! Thank you. I have a quick question though. Do you know of any copywriting courses that can help me copywrite in English for an audience that has English as their second language? It is a tricky one as obviously not only the audience´s level of English but also their culture and their mother tongue would dramatically influence their interpretation of the copy. If you could shed some light, I would be very grateful.
Very good question Sam. We have to do some copywriting for English-language learners, and you always have to be extra mindful – especially of colloquialisms, idioms and phrasal verbs which they are unlikely to know. And that’s hard! As for a course on this specifically… I don’t know one off-hand, but will keep an eye out. If you come across anything yourself, please come back and share it here! Cheers
Thank you. I will let you know of I hear of anything.
thank you for this. i used to be an in-house copywriter back when i was in the philippines and looking back, i have to accept that it was my best work ever (because it didn’t feel like work and was more like a way of life). i decided not to pursue it when i came to canada because i had other things in mind – mainly to build a family. though i am still happily married to the same husband who brought me here almost 15 years ago, we never had kids and i am just living a ho-hum life of a dispensable clerk in an insurance company. i survived two take-overs and am living on a not-so-bad clerk’s salary and the promise of a little pension when i get too old and creaky, but i have to admit that i still miss copywriting (especially when i get reminded of how my job is just sucking the life out of me.) there’s this big chunk of my heart that is raring to copywrite again but with a rusted out experience, i honestly don’t know how and where to start anew. now, i am in that desperate mood again and perhaps, this is all i need to get my foot back at the door again. who knows what other portals i would to discover, right?
Go for it Elaine! You only live once, right? And in my opinion, the need for copywriters is stronger than ever before. Compelling content is what every business needs to survive online these days. But saying that, you need to know how to promote yourself and compete with those other hungry copywriters. A course like these might be a good way in. Good luck!
Great article. It’s really good to see a copywriter who not only is successful, but is more than willing to share what made it so. Too often people hold the keys to the doors and don’t want to share what got them there. Thanks Konrad!
Giving your secrets away is the key to content marketing Jay. It builds trust and establishes you as a thought-leader… Sure, you might not make a sale on the spot. But next time you need to hire a copywriter, hopefully my name will pop into your head 🙂
I just came across your site and am fascinated. The prop you said would appear was rather meteoric. It vanished before I could enter my email address. Please I want to know more about Bathford copy writing courses. Thomas
Sorry! We had issues with our old site. As you’ll see it’s all nice and re-branded now. The pop up box should be working like a dream. Let me know if not!
Are any of the courses U.K.centric? I.E. does the course content skew too much toward the European market or will we prospective American Copywriter’s find them just as useful/helpful? Or is there perhaps a better course for we in the States to take?
I think each tries to accommodate for a worldwide audience. In general, as a copywriter, you need to be prepared to write for different audiences (and a worldwide audience), especially in this digital age. And the underlying principles of copywriting will be the same, wherever you learn them – but when you come to crafting the copy itself, you’ll just have to be aware of UK/US spelling and phrasing. Good question, Evan
do you still have the 10% offer on the copywriting course?
Hi Tristan – yep. Just follow the link to the Blackford Centre’s Course. And when you order it, do so via email or a phone call and quote “The Creative Copywriter”. They’ll give you 10% off!
Very interested in copy writing. Hope to find a credible course worth my time, efforts and financial investment. I would like information as to what you offer to prepare me for this career.
Hi Kate – we don’t run courses I’m afraid (apart from in-house training days with companies). But if you come back to us once you’ve mastered the art, and we may have some work for you 🙂
This is all amazing stuff, great stuff. You nailed it. I enjoy how you just play with the words in a slightly colloquial and chilled tone to put across such helpful information. Your effort is not in vain. You’re awesome man!
Why thank you Charles. You’re making me blush
Hi Kondrad, My interest in copywriting is for the purpose of sales and marketing in my expanding fitness concept 02 Fuel fitness systems and how to effectively win over clients through the web by hitting emotional hot buttons and triggering an ” I need to buy now” feeling. At first thought to be honest. I thought that by offering 3 different courses and being biased to your favourite was a copywriting sales tactic to indirectly persuading the reader to purchase the 3 rd option (your fav) by quite masterfully staring options 1 and 2 are second and 3rd best and as we all know everyone wants the best, so naturally everyone will gravitate to the 3rd option. Maybe I’m reading to deep but well played if that was your intention (especially with “the closer” and you will get an additional 10% off the already low price. Anyway which course is right for me for what I am looking for as I stated earlier..thank you.
Yep. There’s a little bit of bias there. I won’t deny it… Partly because I did the course myself, so I speak from experience
Informative post, Konrad! I’m new to copywriting and I have finally decided to focus on copywriting. I see both Blackford and Writers Bureau has a ton of information where the course outline is concerned, but since you can attest to the course from Blackford Centre, think I’ll go with Blackford (accreditation, help to set up your own business subsequent to the course etc) I was wondering if I will be able to qualify for the discount even if I pay via installment (5 part payment) I’m excited to start the course and I do hope that despite I’m from the Caribbean my earning potential is not limited to local clients, but I can get clients worldwide as well, thus increase my earning potential
Hi Kerry – you’ll have to ask the Blackford centre yourself. But yes, they should be able to offer you the discount. Just quote ‘The Creative Copywriter’ and they’ll give you 10% off. But you’d need to do so via phone or email. I.e; don’t book it online without talking to anyone. Good luck!
Hey Konrad, I’m looking into being more active with my creative writing and I’d like to try my shot at copywriting after mastering the screenplay format. Is The Blackford Centre still offering their spectacular courses at their gracious 10% off prices? Please let me know. Thanks!
Yes they are Antoinette; just quote ‘The Creative Copywriter’ via email or phone and they will offer you the discount. Cheers
Hi, Konrad! I was just reading your post, and was wondering if you’ve ever heard of a copywriting school called American Writers & Artists, Inc. (AWAI). Currently, I’m a truck driver since 2003 – 12 Years! And I thought I’d only be doing it for three – and I am in much need of a change in occupation. I need a career that I can sink my teeth and creativity into, not just another job, and one that pays much better than what I currently have. Anyway, I was curious about what you knew about AWAI and, in your opinion, if they are a good and reputable school. Are they as good as the Blackford Center, or should I look elsewhere for my training? Thank you for your time and attention!
Haven’t actually heard of that Theodore – but I’ll look into it. If you find anything out – feel free to share your knowledge here!
Blackford doesn’t seem to offer a money back guarantee. Also, why was their last Twitter post in 2014? You sure they’re still around?
Hi Angel – maybe the money-back guarantee no longer exists. But they should still be up and running. Check it out here – http://www.inst.org/copy/become.htm
HI..thanks for the best information. i am a beginner in copy writing and i want to join online course. but i can’t afford any paid course..so please suggest me any free courses as i am really interested in copy writing.
Hmmm. Maybe a book would be a better option for you. Try ‘Hypnotic Writing’ by Joe Vitale
Obviously some good writing on your part, Konrad. This posts has legs, doesn’t it? 🙂 Thanks for the direction and I look forward to checking out more of your posts!
Why thank you Daniel. #blushing
Thank you for your kind compliments Daniel. And sorry for the slow response!
Thank you for your advice, Konrad! I am a physicist, now working as a school teacher and … I am Italian! I used to write/talk in English during my PhD and so I would like to have a look into the technical writing/creative copywriting world. But … as a first step, I am taking an English language certification. Which one would you suggest? Maybe Cambridge Advanced (CAE) or IELTS (Academic version)? Thank you for sharing your experience/knowledge, I’ll keep following you! Simone (Mr!)
Hi Konrad, I have absolutely no backround in copywriting / design / branding – I’m actually a lawyer by profession, but I am massively interested in making a career change, to Copywriting. Where would you advise somebody like myself make a start? Books? One of these courses? I’d appreciate any feedback you may have for me.
Hey Sharyn, Give this post a read for starters: 75 tips to make you a copywriting badass I share some great books in there which will give you a massive kick in the right direction. And a course like the Blackford one certainly won’t hurt your chances! The benefit of a course like that over purely learning from books – is that you’ll get actual copywriters reading your work and giving feedback. Good luck!
I’ve done it ! I have been toying with the idea for a year now , I have finally signed up for the Blackford Centre course in copywriting, it was your post that helped me make my final decision. I run two businesses one with my partner, I do all our social media, advertising, website work (including design, self-thought), so I thought why not get a qualification and a better understanding of what I’ve been trying to teach myself with some success and some fails. Thanks and watch this space 🙂
How did it go Evelyn?
Hi Mr. Konrad, Kindly help me to avail 10% discount at Blackford Centre for Copywriting course. Best regards, Ritchie
Hi Ritchie, Here’s the landing page for the Blackford Centre’s course: http://www.inst.org/copy/become.htm You’ll have to contact them via email or phone and quote ‘The Creative Copywriter’ in order to get the discount. Good luck with your quest!
Hey Konrad, Thank you so much for such a rich amount of information about copyrighting. I am a complete novice and this answered all of my basic questions. I am interested in the course from the Blackford Centre and wanted to know if they are still offering the 10% discount?
Hi Phylicia, Yes they are. You would need to sign up for the course via email or phone, though (not directly online) and quote ‘The Creative Copywriter’ when you do so. Good luck! It’d be great to see you portfolio when you’ve finished.
Hi Konrad, I do a lot of video marketing for my company. I do all of the production work, from pre-production, to photography, to editing. However, we don’t have a copywriter or a script writer. I can usually write something that would work for the video, but I’ve always felt that my writing could be much better. Any suggestions for some good writing for video seminars, conferences, or classes I could look into? Thanks for the help!
Good question Ken. I’m afraid I can’t think of anything specific; but please let us know here if you find anything!
Thank you, Ann! Higher eds everywhere would benefit from this, too. Sharing now…
No problem. We’ll be updating this list soon, as it’s pretty out-dated
Hi Konrad! Thanks so much for your post. I’m a writer who is looking to break into the copyrighting biz, but have been at a bit of a loss on how to best go about doing that. I’m looking at the Blackford Centre’s course, but had a couple of questions I was hoping you could answer for me first: 1.) It looks like they are based in the UK, as a US citizen, do you know if their certificate is recognized here? 2.) Is the promo code still valid? If so, is there another way to obtain it without it being emailed? I can’t seem to make the pop up form recognize my email as a valid address.
Hey Chelsea. Thanks for dropping by. When you buy the course, you just need to quote ‘The Creative Copywriter’ and you’ll get 10% off. But you’d need to do so via phone or email, rather than booking it directly online. Regarding the certificate and if it is recognised in the US: good question. I’ve asked them myself, and am awaiting a reply and will drop the answer on here as soon as I get it – but feel free to shoot them a message. They’re nice!
Wonderful. Thank you so much!
Hi Konrad, Thank you so much for the post! wondering if you have heard from Blackford yet about their certificate being recognized in the US?
Apologies, We’ve been so busy. I’m going to ask them right away and CC you in the email. Stay tuned
Scrap that. They did, in fact, reply – and here is their answer: Hi Konrad I hope you’re well? Thanks for your email. For learners in the UK/Europe and rest of the world, the course accreditation is with ABC Awards – who are regulated by Ofqual and the Welsh Government. So this course doesn’t have US accreditation but it is a UK accredited course. ‘Recognised’ is a bit of an odd word because yes it would be recognised by employers, but not by educational establishments (probably) and if you’re looking to be self employed it is very unlikely anyone would ask – but if they do you can evidence it. The certification page is really handy to give prospective learners a bit more information: http://www.inst.org/copy/copywriting_accreditation.htm We don’t have the accreditation page for the US sites, as it tends to muddy the waters. It might be an idea to suggest the learners contact Support for a more thorough response. Hope this helps.
Hi Konrad! A deliberate search brought me your way and I’ve got a feeling that I am right on the journey I’ve been so passionate about-Writing as a biz. Thanks for your post. I’ve loved writing from childhood (though for fun and test of word power) but have never been definite on the category of writing (as an id). My current schedule as a Staff Officer in a paramilitary organization demands writing a whole lot of high-profile correspondences, articles, memos and proposals which I so much enjoy. As a greenhorn in this field of writing I intend to enroll for the Blackford Center’s course Is the promo code advertised still valid? What more do I need to know about this course/how it should run What is the cost? Thanks again
Hi Konrad, it’s great to see you still getting comments & responding over 2 years down the line on this! I’m torn between 3 courses to try & Blackfords is one of them. Does it cover on-line copy writing well? Stuff like SEO, about pages etc as another copy writer who completed the course felt it was a bit light in that department. What are your thoughts? Cheers mate.
Hi Ryan – yes, it has a chapter on SEO copywriting, but it isn’t an SEO course – it’d be well worthwhile learning the ins and outs of SEO elsewhere. Good luck!
Hi Konrad! Thanks so much for your post. I’m a student who is looking to break into the ad agencies. I’m looking at the Blackford Centre’s course, but had a couple of questions I was hoping you could answer for me first: 1.) It looks like they are based in the UK, do you know if their certificate is recognized here? 2.) How to get the full details about course?
See my reply to Christina… the answer is: yes and know.
I’d like more information on the course, and how to get started!
Here you go: http://www.inst.org/copy/become.htm If it seems like a good fit; you can quote ‘The Creative Copywriter’ when purchasing the course via email or phone, and you’ll get a 10% discount
Hi Konrad, Great write up on the copy writing courses. I’m very interested in taking the Writer’s Bureau course, but want to confirm that it’s the best course for my situation. I am relaunching my career after being out of the work force for almost 10 years. My background is in advertising/marketing and currently I am an awesome mom to almost 6-year old twins. My goal is to improve my writing skills to sell or promote a product either online or off line. Would this be the best course for me? Thanks.
Hi Konrad, I’m a little late to the game and I notice there are many copy courses out there now. Any updates or thoughts on some of these other courses? Specifically, The Copy Cure or AWAI’s Accelerated Program for Six-Figure Copywriting “The world’s most popular copywriting course” ? Thanks for any insight.
Hey Konrad – I”m a complete beginner and looking for a career change from teaching. Is this course suitable for complete beginners?
Yes, indeed it is. As long as you have a knack for writing – this will help you start from scratch
Hi, Having recently been made redundant from a marketing role I thought that whilst I search for my next role I would also try and up-skill myself. I am keen on learning more about the Blackford Centre Diploma and aim to read more about it before committing to study. With not having a job at the moment the 10% discount would be fantastic. The pop-up box didn’t appear and I just wanted to reach out and see if you know whether that offer is still going ahead? Many thanks for summarising such great training courses. Craig
Hey Craig, You can grab the 10% discount just by quoting ‘The Creative Copywriter’ when you order the course online (via email) or via phone. Good luck!
Hi Konrad! Love all the advice. I’ve just sent an email also! I’m looking to become a copywriter but I’m torn between Blackford and the college of media and publishing. Is Blackford mainly on becoming freelance or will help with agencies/companies too? I’m totally between which I’ve has the best reputation! X
Hi Abi, Sorry for not getting back to you sooner. I don’t know too much about the College of Media and Publishing one – but yes, the Blackford one is more tailored towards becoming a freelance copywriter and building your own business. I intend to do some more research over the next few months and update this post, as there are all kinds of other courses out there now. Watch this space!
Good Morning, I stumbled across this in my search for copywriting courses. It seems like a good course, but just have a quick question. I’m a sorta recent graduate with a BA in Professional Writing. Bit of a struggle finding anyone to even give me an interview, so I thought if doing this and adding to my resume since I have an interest and love writing. I mostly want to know if this could be more of a help in aiding my job search or if I need to do more than one course.
Just realized I forgot to ask the one thing… does this help with actual copywriting job positions as opposed to just freelance? Have an interest in freelance but don’t know that that’s my ultimate goal.
Hi Meghan, To be honest, any extra qualification (this included) is going to give you a better chance of getting a copywriting job – as you can pop it on your resume and it’ll give you a competitive advantage over those who don’t have it. There are no hard and fast rules when it comes to job-hunting. But it will also give you some extra experience writing different types of copy, and generally make you a better writer. That’s also going to improve your chances of getting a job, as you’ll (hopefully) be able to blow them away with your job application. Good luck!
Hi! I’ve been an event manager for years but always loved to write (I’ve written some content for 2 sites before). I’d really like to get into copywriting as a freelancer, however I’m not very tech savvy and don’t know my SEO’s from my keywords etc! I’m looking for an online course that can not only teach me the tricks and tips of copy, but that encompasses social media aspects too. Would the course you recommend do those things and is there a limit in which you must complete the course? I work 16 hour days currently and have children..so I could only do Sundays! Once confident enough, if love to take the leap of faith in doing it full time. Thanks so much in advance for any advice you can give!
Hi Frances, If you’re talking about the Blackford Centre course – you can complete it in your own time. There’s no time limit. It’s mainly focused on copywriting to be honest. You wouldn’t get a full understanding of digital marketing on the whole. It’s such a big subject, you might need a few courses!
Haha wow, I love this. PLEASE keep posting! Can’t wait to read your next blog!
I want to be a copywriter but I do not have a portfolio. Where do I start? Which of the above courses should I consider? I plan to work in an advertising agency (once the world is unlocked-down).
A good copywriting course should offer you the chance to create a portfolio (or the start of a portfolio) as part of the course. We are about the publish a free e-course in the next couple of weeks – that should give you a pretty good understanding of where to start and what to look for in a more in-depth course. If you like, drop us an email at [email protected] and we’ll email you as soon as the free e-course is ready.
Is that free course is available now?
Hey guys/gals, how’s tricks? I know AWAI have a lot of huge copywriters associated with them, but I recall hearing heaps of negative reviews concerning the fact that Mark Ford, John Ford and other various names were pseudonyms of Micjael Masterson. They also own a lot of other websites which they run AWAI members through. I highly respect and learn from a lot of the associated copywriters there, including Michael Masterson himself, his books are awesome. However, I am very dubious about AWAI and their partner companies, from which, all of the student alignments come. Personally, I would use AWAI as a resource, but for actual courses I would stick with The Blackford Centre, CIM, CIPR, IDM, Media School of Arts and Publishing, etc. You may also want to look in to Andy Maslen’s Copywriting Academy, JC Heimmermann’s DirectMailUniversity, John Carlton and Stan Dahl’s Marketing Rebel Insiders Club, Carmine Mastropierro’s books, blog and courses (I love this woman’s work). Also, Peep Laja, Anton Volney, John Mcintyre, Kate Toon, Laura Petersen, Vikki Ross, Neville Medhora, Jpseph Sugarman, Drew Whitman, Rob Drummond, Adil Amarsi, Kevin Rogers, Derek Johann, Lorrie Forrero-Morgan, Nicki Krawczyk, David Garfinkel, Michel Fortin and Dmity Dragilev are all worth following. Plus, don’t forget about the major players in Content Marketing, such as Robert Bruce, Brian Kurtz, Darren Rowse, Brian Clark, Robert Rose, Sonia Simone, Troy Dean, Brian Dean, Stefanie Flaxman, John Jantsch, Joe Pulizzi, Guy Kawasaki, Sandi Krakowski, Taj Dosa, Ben Settles, Andre Chaperon, Justin Brooks, Chet Holmes, David Sharpe, Larry Kim, Nathan Chan, Nathan Barry, Chris Brogan, Chris Garrett, Chris Orzechowski, etc. Finally, always check out the Resources section of good sites.
I’m thinking about buying the TCC course and I was wondering if you guys help create portfolios and if I could (instead of doing freelance immediately) actually snag a copywriting job at a boutique agency?
That’s a great question! Throughout the 8 courses in the bundle, we give you a whole heap of different ‘present, practice and produce’ tasks – each of which serve a different learning purpose.
At the beginning of your journey, we ask you to open up a master folder. And when you complete a task, we ask that you save it to a specific folder within that master folder. One of those is a portfolio.
So, by the end of the course, you should have all of the folders you need to start your own freelancing business. Including a portfolio with a few landing pages, a few emails, a blog post and copy for an entire website. As well as some other bits and bobs.
On top of this, we’ll be dropping new briefs and tasks into the community – so that you can really build on your portfolio.
Hope this helps! Feel free to email us with any further questions you may have at [email protected] .
Hello guys it was amazing of what I read through your Website about the course. You guys are really doing a fantatic Job keep up the good work. I have never heard of copywriting until 2020.05.12 on Youtube. I when I heard of it, I said to myself, woow!!! I believe this is the type of career I have been looking for all these years and because of my enthusiasm to do the course, I was searching in the Internet copywriting courses until I got to this Website. I tried to entroll but it didn’t go through. I really like writing and learning of new things. I an a novice in Copywriting I believe I will be taken in the Hand as I read and I hope this course will give me the dream life that I ever wanted. I love you guys.
With love Sarah
I hope you were able to enrol ok? Please email us at [email protected] if you’re facing any issues and we’ll solve them all for you 🙂
I was searching for a copywriting course for a long time. I read the post and got a lot more names to explore. I have one query that could really help me. I see on freelance sites that for copywriting gigs they require a native speaker. I am not a native English speaker, what is your take on it?
Great question Ayush. It obviously makes things easier if you’re a native speaker. But I know copywriters who aren’t native English speakers who have done well for themselves.
It’s important to master the language first. But you can certainly also aim to master the techniques of copywriting and become a decent copywriter even if you aren’t native.
Thank you for a pretty comprehensive list here! I’ve been referring to it over the last 2 days to compare and research different courses. If you don’t mind, I’d really appreciate your expert opinion on which course would be best for my situation.
I’m late 20’s and working in non-commission based sales consulting for the last 4 years, have always had a love of writing and interest in marketing. Unfortunately, I didn’t seize the opportunity to study it in uni, instead focused on my passion of creativity through art & photography. I think I’d be a great candidate for marketing and/SEO copywriting. I’d like to work freelance so need a course that will really prepare me for starting off, portfolio and approaching and hooking clients. Any advice you could offer on which course would suit would be massively appreciated!
Thank you 😊 Belinda
I’m definitely biased, but I’d say that our course is a perfect fit for you. We built the course to teach people not only the science and art of copywriting, but everything needed to get started as a freelancer. Including how to set up shop, how to brand and market yourself, how to win projects, how to build and maintain relationships with clients and tons more!
We’ve packed our 10 years of growing a copywriting agency (starting just as a freelancer myself) into the course.
You can find out more here: https://academy.creative-copywriter.net/
Of course I’m biased, but your situation is exactly why we built the course in the first place. We didn’t see anything out there that really prepares freelance copywriters for the ‘real world’ of starting your own business and competing for work. It’s tough out there!
Hope that helps 🙂
Thanks for this, Konrad. I need to make a decision in the next month on which copywriting institution to join because I need this course!
Thanks for all this info! Wondering which (if any) of these programs actually holds weight on a resume? I founded and ran a non-profit arts organization for 10 years – for which I wrote all copy – but my resume beyond that is thin. Looking for a course that covers the basics, but will also give me a little clout.
Any advice is appreciated, thanks so much!
Anyone know of a course that will assist you in putting together a portfolio of work? I am new to copy writing yet I am seasoned in writing some persuasive copy.
Hey Suzanne! Our own course is actually great for building your portfolio we have a whole section on it even. Find the academy here: https://academy.creative-copywriter.net/
I am currently enrolled in a copywriting course and, so far, have gone through practicing writing a couple of sales letters and created my LinkedIn profile summary. My question/statement is: I don’t feel as though I’m actually learning how to write “copy” because I only receive critiques from other students in the online community. Does your course offer more teaching in the area of the actual “skill of writing?” I want more of that.
At The Creative Copywriting Academy we delve into core proven copywriting techniques, easy-to-apply formulas and stylistic tips and tricks. And this is right across the spectrum, from value-driven blog posts, to powerful website copy, to advanced conversion copy techniques. Our community is buzzing, so you benefit from peer-to-peer feedback but every piece of work you complete will be looked at by one of our copywriters at The Creative Copywriter – with actionable feedback. The course is specially designed to give you everything you need to kickstart a career as a freelance copywriter – no stone is left unturned smile
Thanks for well maintained list of copywriting courses. I was looking for best course. Your blog explain each and every thing. Thanks for sharing.
You are very welcome!
Thanks for the list of copywriting courses. through it, I have found the best for me.
That’s what we like to hear. I hope it’s helped kick start your freelance copywriting career!
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5 ways to be a marketing maverick and break the rules, what is copywriting (spoiler alert: it’s nothing to do with copyright), want a future in copywriting you’ll need ai for that., beef up your branding with 9 of the best b2b copywriting examples, the one where the flywheel transforms content optimization in the funnel, the one where marketers swipe right for revenue.
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This interactive and hands-on Copywriting Course will enable participants to master the art of effective copywriting that engages, persuades, and converts the target audience. It covers key topics such as creating compelling headlines, developing unique value propositions, writing clear and concise content, and using storytelling to connect with readers.
Trainees will learn how to create engaging and persuasive copy for various forms of digital media (website, email, social media, blogs) to get their target audience to perform desired actions.
In this 2-day Content & Copywriting course, you will:
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Writing Content, Writing Copy
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Chris is a senior marketing professional with over 29 years of experience as both an in-house practitioner and a consultant with clients from various industries. Some of these B2B and B2C industries include education (MindChamps), entertainment (Tower Records), recruitment (ScienTec Consulting), events (Sentosa), M.I.C.E. (Meeting Planners, PICO) and retail (Takashimaya). He specialises in copywriting and content creation and was part of the team responsible for branding MindChamps. He is ACLP certified and is passionate about imparting his knowledge to others.
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11 Best Content Writing Courses for Freelance Writers
Getting started with content writing is sometimes challenging, but content writing courses can give you the knowledge and skill to earn more money.
Making a living, and a good one, as an online freelance content writer is possible. However, to do so, you need some basic writing skills and knowledge of the content writing world. Content writing courses can give you that.
Content writing is more than just having solid language and grammar skills. You also need to know how to communicate with your audience. You must know how to reach an online audience with engaging and compelling content. If you are looking for content writing courses to help you deliver this to clients and build an income through online writing, here is everything you need to know.
Content Writing Vs Other Writing
1. writers work, 2. linkedin learning free content marketing courses, 3. masterclass, 4. skillshare online writing classes, 5. content marketing masterclass, 6. content strategy for professionals specialization, 7. become a freelance copywriter, 8. copywriting secrets – how to write copy that sells, 9. content is king: writing killer content for web and marketing, 10. the strategy of content marketing, 11. writing tools & hacks: copywriting, blogging and content writing, 12. search engine optimization fundamentals, the final word on content writing courses, content writing.
Writers Work contains freelance writing opportunities for writers who want to start their career
There are generally three basic categories of writing. These include:
- Fiction writing — Fiction writing includes stories, novels, screenplays, short stories, poetry and prose.
- Non-fiction writing — Essays, opinion articles, newspaper articles, most business writing, press releases, biographies and other factual pieces make up non-fiction writing.
- Content writing — Content writing has a goal of conversion, or making the reader perform an action, and can include all types of digital marketing, including blogs, social media posts, landing pages, website content, reports, ecommerce descriptions and other types of online copywriting.
The main differentiator between content writing and, say creative writing , is that content usually drives a conversion. The definition of content writing is:
Creating blog posts, social media posts, articles, ebooks, guides, and any type of content that’s published online.
Many different types of content fall under the digital marketing auspice. This involves several factors, including:
- Writing content i.e blog posts, articles, social media posts
- Planning a content strategy
- Understanding search engine optimization
- Applying SEO techniques to the writing
- Knowing how to write to a specific audience
With content writing, companies want to convert readers into customers, newsletter sign-ups or new contacts. Quality content helps them reach that goal. In this article, we explain more about what does a content writer do ?
Top 11 Content Writing Courses
To make an effective content writing business, you need solid writing skills , but you also need to understand digital marketing, search engine optimization, and content strategy planning. All of these are skills that you can learn with content writing courses such as these:
Writers Work provides courses and training for new writers to kickstart their freelance careers. As well as providing training and courses for new writers, Writers Work also acts as a job board where writers can pick up work. This platform allows beginners to submit their work to publications and sites and apply for writing jobs. Freelance writers can use it to find online clients and get paid, all while working from home .
Writers Work costs a one-off fee or monthly subscription, giving writers access to all their courses, training, and jobs posted to the job board. With long-established partnerships with the most popular writing companies, Writers Work gives all users access to apply for available freelance writing jobs. Read out Writers Work review .
When you’re launching a content writing business, you may not have the funds to invest in a paid course, but LinkedIn has a number of free content marketing courses you can take. These are video courses without tests or quizzes, but they can give you the information you need to successfully launch your new business.
Later on, when you can afford it, LinkedIn Learning offers content writing courses covering topics like copywriting, social media marketing, content strategy, and blogging. It’s also a good choice if you want to pitch the cost of a course to an employer as they’re probably familiar with LinkedIn already.
That said, it’s worthwhile paying to take a LinkedIn content writing course. If you complete the course, it’ll award you with a certificate that you can use on your LinkedIn profile. This will help you stand out in the eyes of employers.
Read our LinkedIn Learning review .
Masterclass specializes in offering online courses about topics like music, creative writing, and the arts. However, it’s also started offering business and marketing courses. You can learn about sales and persuasion from author Daniel Pink and about creativity and leadership from journalist Anna Wintour.
Couple these courses with Masterclass offerings about business storytelling from the likes of Malcolm Gladwell. These courses are relatively affordable and produced to a professional standard. You can also watch them on your lunch break using the Masterclass app.
Read our Masterclass review .
You brush up on general writing skills and learn some basic content marketing techniques via classes from SkillShare. These cover many different topics including the staples of branding, storytelling, and creative writing.
These courses are also are self-paced, so you can learn appropriate skills on the side of a day job.
The Content Marketing Masterclass on Udemy not only teaches writing skills, but it also helps new content writers understand copywriting, SEO, marketing, and overall content creation. It outlines the cognitive buying journey and how a freelance content writer can guide people along that path.
This course from Northwestern University is on Coursera. Content Strategy for Professionals Specialization teaches freelancers and other content marketers how to generate ideas that will resonate with a target audience. It also teaches how to understand that audience to better use written content to bring the right emotions and action to the forefront.
For new freelance writers, this course will teach how to build a business from the ground up. If you already have writing skills, this focuses on the mechanics of building a freelance business instead of the “how to write” tips you might find elsewhere. Sign up for Become a Freelance Copywriter to get the skills you need to fast-track your new freelancing business.
The goal of online content creation is to convert, and conversion often means selling. Copywriting Secrets – How to Write Copy That Sells will show you how to write content that gets the desired action from the site’s reader.
This content writing course includes finding your voice and writing ideal copy that speaks to your audience. Copywriting is a good skill for any writer as it’ll help you sell more of your products or your clients’ products and services.
If you need to learn how to write web content, this is where to start. Remember, this type of writing is different from fiction and non-fiction writing for publications. You need to learn how to write for the web, how to edit for the web, and how to convert with what you write, and Content Is King will show you how.
Content marketing strategy is just as important as content writing skills, and the Strategy of Content Marketing course on Coursera will teach you how to develop and implement your online marketing strategy. It will also discuss metrics to analyze to see if your content and marketing strategy are working.
Writing Tools & Hacks gives you the tools and apps you need to improve your copywriting and content writing. This course teaches you how to write efficiently, create effective headlines, and use tools already available to you to improve your writing and its conversion. It also tackles how you can keep fresh ideas flowing at all times.
You cannot be successful with a content writing online business if you do not understand SEO, and this online course will teach you the fundamentals of how to optimize your online content to appeal to the search engines. This science can be hard to master, but the Search Engine Optimization Fundamentals course will outline it all for you so you can confidently offer optimized content to your clients.
Content writing courses can help you fill in the gaps in your understanding of online marketing and writing for the web. Whether you need to learn more about SEO, targeting and reaching an audience, technical writing, or working as a blogger, you can find a course that covers the topic.
Take advantage of these online courses, and launch a successful content creation business to put your writing skills to work. After taking a course in content writing, you could apply materials by writing for content mills . That’ll give you a chance to get paid for learning on the job.
From there, you can easily find a content writing job or build a business as a content publisher.
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Nicole Harms has been writing professionally since 2006. She specializes in education content and real estate writing but enjoys a wide gamut of topics. Her goal is to connect with the reader in an engaging, but informative way. Her work has been featured on USA Today, and she ghostwrites for many high-profile companies. As a former teacher, she is passionate about both research and grammar, giving her clients the quality they demand in today's online marketing world.
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Effective Copywriter Training: Boost Your Writing Skills
- Published: November 25, 2023
- By: Yellowbrick
1. The Importance of Copywriter Training
2. formal education in copywriting, 3. online copywriting courses, 4. internships and real-world experience, 5. continuous learning and professional development, key takeaways:.
- Copywriter training is essential for success in the digital age, where persuasive writing plays a crucial role in shaping brand identity and engaging customers.
- Pursuing a formal education in copywriting can provide a competitive edge, with reputable institutions like NYU and Parsons offering comprehensive programs.
- Online courses, such as those offered by Yellowbrick, provide a flexible and convenient option for learning copywriting skills from industry experts.
- Gaining practical experience through internships and entry-level positions can greatly enhance your copywriting career, allowing you to refine your skills and build your portfolio.
- Engaging in continuous learning and professional development is crucial to stay ahead in the ever-evolving copywriting industry.
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The Complete Writing Course: Become a Content Guru!
Discover the time-tested content writing tips and become the best content writer, copywriter, or content marketer, 14 enrolled, limited time offer., description.
Nowadays, all businesses need to manage their content online. It might be that they are adding daily posts on their Facebook pages, or writing lengthy articles about various topics. In both cases, someone needs to produce this content. That is when content writers or copywriters step in. In this writing course, you will learn the differences between different types of writers.
For instance, some of them might be information-oriented, meaning that they need to teach or inform users about something. In other cases, writers might be writing to convince potential customers to buy a product or service. Whichever the case, writers need to be aware of a multitude of rules, recommendations, tricks, SEO principles, etc. I will provide you with a number of content writing tips designed to help you produce captivating, clear, and engaging content.
Writers write more than books
If you ever attempted to explain your job to your grandmother by saying that you are a writer, you might have received questions about the release of your book. In this writing course, we are not focusing on the character development of the importance of the climax.
Instead, I am hoping to help you learn copywriting as a possible career. Since many businesses are improving their online presence, having content creators or copywriters becomes essential for them. Therefore, learning how to write engaging content is an in-demand skill in basically any country.
Let’s say you have a product that you want to promote. Copywriters are the ones that are going to put your product in an attractive wrapper, like a candy waiting to be opened (while working together with marketing or SEO specialists).
Recommendations/rules for being a content guru
This writing course is not going to focus on the grammatical aspect of it all. If you are thinking about becoming a copywriter or a content creator, you need to know the art of manipulating words. Instead, we are going to focus on how to write engaging content that will sell, convince, or inform. Here are some of the principles to learn copywriting or content writing:
- You need to make sure that errors do not spoil your article/copy/newsletter. There are many tools online that can help you detect inconsistencies in your text. I suggest you take advantage of these programs/apps as the first step in becoming a better writer.
- You or your company needs to indicate the target reader of your content. Are you writing for non-native speakers? Then avoid fancy idioms that might confuse them. Instead of telling people to get their ducks in a row, say that they need to organize something before starting.
- For anyone working with content, SEO principles are a must. You need to know how to optimize and improve your articles with keywords, meta information, and other tricks to make your website rank higher than your competitors.
This content writing course will include a lot more content writing tips. Additionally, I will help you to differentiate between content creators, copywriters, and content marketers. Yes, they all write for a living, but they are oriented at different things. After finishing this writing course, you will be prepared to write better content for websites or your personal blog!
What Will You Learn?
- The difference between content writing, content marketing & copywriting
- How to identify your target audience and create buyer persona
- How to create solid blog posts that readers would love to share
- The importance of understanding marketing & SEO principles
- No prior experience or knowledge about content writing is required
- NFT Certificate
Share Course on Social media
Course consist of total 3h 19min of content, in total.
Section 1: Introduction
Section 2: basic concepts- understanding content writing, section 3: content marketing, section 4: copywriting, section 5: content writing simplified, section 6: optimizing content for seo (search engine optimization), section 7: content promotion, section 8: tips to become a successful writer, section 9: bonus section: blog post writing, about the instructor.
Vishal Singh Jadon
Vishal is a Content Writer, Freelance Business Writer & Blogger. He pursued Mechanical Engineering but had a change in career when he found content writing. He is an Ezine Approved Writer. Through his blog, Kinggs Writer, he shares the best earning methods with his readers. Vishal Singh's Credentials: Bachelor in Mechanical Engineering Content Writer & Freelance Trainer Certified Human Resources Professional (HR) Online Intructor & Blogger Ezine Approved & Certified Writer Quora Top Writer His purpose is to help people learn new skills and transform their life. That's why he's here to help you learn and grow in the best possible manner.
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Choose a business type, and/or enter a company name, postcode or keyword, advanced certificate in digital copywriting: 29 nov 2023.
01 Feb 2022
This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and individual coaching.
During your Advanced Certificate in Digital Copywriting, you will learn to:
- Write clear and structured copy for digital media
- Develop a strong and persuasive style that works for your brand
- Optimise your copy for search engines
- Master different approaches for different digital channels
- Have the confidence to assess copy that works, and make recommendations for improvements
Writing concise and persuasive copy for digital media
- Using plain language
- Crafting sentences with impact
- Breaking up paragraphs for easier scanning
- Headings and sub-headings
Getting style and tone of voice right
- Essential elements of style for digital copywriters
- Using the active voice
- How to nail the 'voice' of your brand
- Clichés to avoid and how to replace them with more effective copy
Copywriting for Search Engine Optimisation (SEO) and search advertising (PPC)
- How to identify keywords to target for search marketing
- Using keywords 'on the page' for relevance
- Internal and external linking
- SEO for blogs and articles
- Getting subject lines right
- Optimising your body copy
- Sender field, sign-off and 'envelope' content
- Getting the call to action right
- Personalising copy for maximum impact
Blogging and social media
- Establishing a conversational tone for blogs and social media
- Structuring blogs for higher engagement
- Social media copy - writing for reduced character counts
- Storytelling elements - using emotion to engage readers
Online classrooms run fortnightly from 6.30pm. These will be live and recorded and last 90 minutes each.
Each week there will be a short writing task to complete for which you will receive individual feedback on for the following class. There will also be a written assessment at the end of the course.
Tim Tucker F IDM, 23 Digital Tim is a digital content strategist and copywriter. He works as an independent consultant and trainer, working with businesses in B2C and B2B, as well as charities and governmental organisations. He is a regular consultant with the National Trust and the Content Marketing Association.
Tim started his career in print media, as a journalist and editor at Future Publishing. Here he wrote and edited content across specialist interest sectors, including video games, music making, photography, computing and technology.
In 1999 he became an online publisher and launched GamesRadar.com, one of the world's most visited video games websites. In 2004 he formed part of the senior management team at Future, heading up the newly formed New Media division.
As Online Group Senior Editor at Future Publishing, Tim worked on the strategy and development of some of the company's most successful online launches, including T3.com, TechRadar.com, MusicRadar.com, BikeRadar.com and TotalFilm.com.
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