A Comprehensive Guide to Blogging on LinkedIn in 2023
On the surface, LinkedIn is all about networking and job hunting. However, when done in the right way, blogging on LinkedIn can also serve as a powerful marketing tool.
With LinkedIn, you have an opportunity to target a specific audience within your field. It’s a dream come true for Business-to-Business (B2B) marketing , which is why blogging on the platform can be so rewarding.
In this article, we’ll talk about why you should start blogging on LinkedIn and how this affects your WordPress website. Then we’ll discuss several tips to help you ensure that your LinkedIn blog posts get the engagement they deserve. Let’s get to it!
Why you should start blogging on LinkedIn
As far as social networks go, few are as highly specialized as LinkedIn. This platform is used by over 60 million businesses , which makes it one of the most attractive spaces for B2B marketing online.
For example, 97% of B2B marketers use LinkedIn as one of their primary sources for leads. What’s more, over the past few years, engagement on LinkedIn has risen steadily by about 50% per year .
Although LinkedIn enables you to purchase ads, there might not be the best way to engage with businesses on the platform. Users are more likely to respond to high-value posts. That is to say, you can get a better reward for your efforts by engaging in content marketing than by paying for ads.
How to publish a blog article on LinkedIn
Before we get into meatier subjects, let’s quickly run through how to publish blog articles on LinkedIn. The platform incorporates a user-friendly editor that’s a pleasure to work with. To access it, navigate to your LinkedIn feed and look for the Start a post widget at the top of the screen:
LinkedIn enables you to write status updates directly from the widget. However, for blog articles, you’ll want access to the full editor. Simply click on Write an article on LinkedIn to launch it:
If you already have blogging experience with WordPress, using this editor should be a breeze. In a nutshell, the top menu includes formatting options, and you can add images, videos, slides, links, and code snippets within the body of your post.
When you hit the Next button, LinkedIn will prompt you to include a brief description of your article. This description will show up on the feeds of your contacts, and you can also use hashtags to help other people find your content:
As you might notice, the LinkedIn editor doesn’t offer the same level of depth as WordPress. However, it’s more than enough for writing simple blog posts, and it’s easy to use!
Three tips to publish successful LinkedIn blog posts
If you’re an experienced blogger, you probably know the basics of successful posts. However, there are a few considerations you need to keep in mind when using LinkedIn for blogging. Let’s take a look at them.
1. Focus on B2B content
To maximize the number of leads you get from LinkedIn, you’ll need a laser-focused content strategy. If you’ve been blogging for a while, chances are you already know what people in your field are interested in.
However, for LinkedIn content, it’s crucial that you lean on the B2B angle. Instead of writing for individuals, you’re writing for companies. As such, you need to consider what kind of content can provide the most value to decision-makers. Some examples would include:
- Opinion articles about key aspects of your field
- Guides for cutting operating costs or optimizing business processes
- Information about upcoming networking events in your field
Perhaps the best way to maximize engagement with your content is to focus on the latest developments in your industry. This includes new technologies, approaches, major business deals, and other relevant topics.
If you’re not sure what topics to target, you can start by following hashtags related to your business via LinkedIn. You’ll quickly get a grasp on what other users and companies want to read about, and you can see what content performs well:
Keep in mind that while more popular tags can net you a broader audience, they can also make it harder for your content to stand out. You obviously want your content to be seen by as many businesses as possible, so try to include multiple related tags within your LinkedIn article’s description.
Also, for any content that falls outside the realm of B2B, you have your WordPress blog. Using both platforms simultaneously can be an excellent way to maximize your audience (we’ll take more about this in a moment).
2. Share other content through your feed to cultivate a following
Any new content that you publish on LinkedIn will automatically appear within your feed. However, if you want to cultivate a following on the platform, you’ll also want to share content from other users.
By curating the content you share, many users will see you as a trusted source within your field. As a result, they’re more likely to want to connect with you, netting you additional leads.
Once more, hashtags come in handy here. If you follow multiple hashtags in your industry, you should have a lot of content available to share.
However, one issue with LinkedIn is that the quality of published articles can vary. Of course, not everyone is an experienced content creator, so you’ll want to exercise high standards when choosing which articles to share on your feed.
3. Keep basic blog formatting guidelines in mind
Publishing articles on LinkedIn doesn’t mean you get to ignore basic formatting guidelines. You want to set the bar very high when it comes to content quality, as this will help turn your posts into go-to resources for other professionals.
Here are some important blog formatting guidelines:
- Using subheadings throughout your articles to break them up into digestible sections.
- Including images, videos, and other types of reference elements where needed.
- Using lists whenever possible to convey information more effectively.
Overall, you’ll want to make sure that your LinkedIn articles aren’t hard-to-read slabs of text. The LinkedIn editor provides you with all the formatting tools you need, so feel free to use them!
Blogging on LinkedIn vs WordPress: how the two platforms complement each other
Publishing content on LinkedIn is a great way to establish connections with other businesses, but it’s not a replacement for running a WordPress blog. With the latter, you have full control over elements such as style, monetization, and more. Plus, it enables you to reach a much broader audience than you would on LinkedIn.
However, there’s no reason why you can’t leverage your own WordPress blog and LinkedIn to maximize your audience. The only limitation is your content output.
If you already have a busy blogging schedule on WordPress, you can implement one of the following strategies:
- Focus on creating in-depth, unique articles for LinkedIn, to avoid duplicate content issues.
- Automatically share your blog posts to LinkedIn so you don’t have to publish articles on the platform manually.
The advantage of the second approach is that you can lead users from LinkedIn to your blog. Plus, you won’t have to fiddle with two separate editors.
Our favorite tool for the job is the WP LinkedIn Auto Publish plugin (but there are plenty of other options ). As the name implies, this tool enables you to automatically publish your WordPress posts to LinkedIn:
Using the plugin, you can publish updates directly to your profile or to specific company pages. It also gives you full control over which posts get shared on LinkedIn. Ideally, you wouldn’t want to share all your blog content to LinkedIn – only the articles you think may elicit interest from your contacts or other businesses.
Even if you’re not job hunting or recruiting at the moment, LinkedIn can be a powerful platform to market to other businesses. Publishing thought-leading content in your field is an excellent way to promote your business and drive traffic to your blog. To achieve this, you can use LinkedIn to re-post content from your blog or create unique targeted posts.
If you want your LinkedIn blog posts to get noticed by the right people, here are four tips to keep in mind:
- Focus on B2B content.
- Share new content through your feed.
- Curate the content that appears on your feed to cultivate a following.
- Keep basic blog formatting guidelines in mind for LinkedIn posts.
By John Hughes
John is a blogging addict and WordPress fanatic. He's also a staff writer at WordCandy.co, which produces quality blog content for WordPress plugin and theme developers, hosting providers, website development and design agencies, and other online businesses.
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How to Write a LinkedIn Post Effectively: 7 Best Practices
Master the art of writing compelling LinkedIn posts. Uncover the best strategies to craft engaging posts, explore diverse content types, and get your hands on a checklist for consistent LinkedIn success.
LinkedIn has become the activity spot for 772 million users where they share insightful experiences and give meaningful advice. No wonder LinkedIn serves as a source of inspiration for 310 million people monthly.
Like every social media, LinkedIn isn’t limited to affluent personalities. It has a massive presence of brands too. In fact, 89% of B2B marketers rely on this platform for lead generation .
But all this glitz comes at a high cost. Your messaging on LinkedIn needs to be impactful enough to make you a standout. Otherwise, your business page can get lost in this oblivion quite easily.
So, do you know how to write linkedin posts that can help you stand out of the crowd? Well, creating Linkedin posts that attracts your audience and make them stay is not a cake walk. But, don’t worry we’ve got you!
In this blog we will take a deep dive into strategies that will help you create effective LinkedIn posts. And yes, there is a suprise tool in between the blog to help you make captivating Linkedin post in mere seconds.
7 Best Practices for Writing Effective LinkedIn Posts
To make them all see, click, share, and comment on your conetent, you need to consider the peculiarities of the LinkedIn audience and write your LinkedIn posts accordingly. The following seven strategies will help you do so.
1. Write for Your Audience
The first rule for crafting an effective LinkedIn post is to tailor your content to your audience. So, before putting a single word in the box, take some time to understand your audience.
Who are they? What are their interests, pain points, and aspirations?
To answer these questions, you need to gain a better understanding of your audience’s demographic and psychographic characteristics.
Confused by these terms? Let’s simplify them.
In demographic profiling, you gather data on your audience’s age, gender, location, education, income , and other quantifiable characteristics.
On the other hand,
Psychographic profiling unravels your audience’s personality, values, interests, and lifestyle and gives you a peek into their motivations, desires, and pain points .
The insights from both types of profiling will empower you to make better-targeted LinkedIn posts that will strike an emotional chord with your audience and foster genuine connections.
2. Diversify Your Content
Long story short, online content is about emotions and personal stories, not advertising. Users don’t read but scan it, looking for something that would reflect their inner world when they scroll through a newsfeed. LinkedIn is about business, so brand storytelling is what you need to master.
Tell your company’s story, chapter by chapter, for readers to dive into the highest possible reality.
Stories trigger emotions and therefore sell. Consider these rules:
- Every story has a hero.
- Every story has a plot.
- Applying to core principles of human perception and thinking in stories, you’ll hook readers and get a positive emotional response from them.
- Reflect human values in stories, and make sure your brand’s global goal resonates with them.
- Stories need to be unexpected yet relevant to your brand.
In the case of LinkedIn, tell your brand story through the following content types:
- Blog posts: Introduce them with a personal comment to engage readers and make them crave more.
- Case studies, research, and industry news: build awareness and trust, turning your company page into a reliable information source.
3. How-to and list-style tips: They perform best on LinkedIn and get more likes and comments than other post types here.
4. Company updates: Let people know what’s in there for them and how your new features will help them succeed.
For LinkedIn members to click on your content, make it educational, informative, and relevant to their interests.
Remember, people come to this platform to grow professionally, not kill their time.
3. Master the Art of Structuring LinkedIn Posts
Given that reading online is 25% slower than in print be careful when structuring your LinkedIn posts.
First of all, focus at the very beginning and narrow your thoughts to the maximum. The golden rule here is “ one post = one thesis. ” Also, make the first sentence of your post eyebrow-raising. Write something that would create a wow effect and encourage readers to click on “See more” for further details.
Write a little-known fact, a behind-the-scenes experiment, a catchy quote, or an extraordinary insight. Use a conversational tone, and avoid professional jargon to engage a broader audience. If you’re sharing your experiences on LinkedIn or another social platform, consider using a LinkedIn scheduler to optimize your posts for maximum visibility. Also, write short sentences and always end them on a positive note.
Phew, too much to do, right?
Don’t worry, use our Linkedin Post generator to easily create attention-grabbing LinkedIn description that are perfectly structured and tailored to win your LinkedIn audience.
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Our post generator is designed to craft top-notch Linkedin descriptions that follows the best practices. But if you haven’t given it a try yet, don’t worry, we’ve got some expert tips coming your way.
Let’s dive back into it!
As you remember, every online post is a story. So why not try starting it with a dialogue to hook your readers?
Also, use the 50% rule suggested by LinkedIn’s international editor Isabelle Roughol. Once you decide on the topic for your post, spend 50% of the time writing a perfect headline, while the other 50% will go to writing the post itself.
The more effort you put into LinkedIn headlines, the better.
Tips to consider here:
- The most views go to headlines of 40-49 characters in length.
- How-to and list-style headlines work best.
- Avoid posing questions in your LinkedIn post headlines.
On LinkedIn, it’s okay to post longer status updates (up to 15 lines), but only the first three are visible. Together with a headline, they should sound like a teaser for readers to click on “See more.”
The above given is a primary example of what visuals to use in LinkedIn posts, applying to human psychology and, therefore, encouraging viewers to click.
4. Give Clear CTAs to Drive Engagement
While a captivating headline gives you a good start, an appealing call to action (CTA) will help you end your post better. CTAs are made to tell your audience what they need to do next.
So, what do you want them to do next?
You can spark engagement by posing a question in the comments section, leading them to your website, or kindly requesting them to share your post with their connections.
Good engagement bears so many good benefits as well.
The LinkedIn algorithm prioritizes the posts getting good engagement in feed rankings. Your post is more likely to appear frequently in the feeds of your followers’ connections if they have gotten good engagement.
5. Declutter Your LinkedIn Post Descriptions
LinkedIn is all about professionalism, and it absolutely loves a credible, long piece of information.
However, if you don’t pay attention to how you format those lengthy posts, they can be a bit of a tough read.
Now, what a loss it would be to pour your heart and years of experience into a post only to watch it disappear into the LinkedIn abyss because, well, it was just too hard to read.
That’s a bummer.
So remember to break those massive paragraphs into bite-sized one-liners . Small paragraphs are easy on the eyes and make the content digestible for the reader.
Here’s another hack!
Leave a little space between your catchy headline and the rest of your content , like three or four lines. LinkedIn will automatically tuck the rest of your post under a “read more” prompt, adding an element of intrigue.
Additionally, you must make judicious use of emojis and bullet points to make your content well-structured and make your content a breeze to digest.
6. Enhance Your LinkedIn Posts with Visual Elements
We bet you know that most people are visual beings, so they engage more when a social media post includes an image.
It works with all platforms, but text-only posts perform best on LinkedIn.
Yes, LinkedIn users are more readers than viewers, but it doesn’t mean you can’t grab their attention with visuals.
Charts and diagrams are perfect visuals to add when discussing case studies, trends, numbers, and updates.
Given that LinkedIn users crave educational and informational content, you can pack it briefly to engage them and ask for feedback.
It’s nothing but human psychology. We are instinctively drawn to look at faces, which is why images of people work so well. Sure enough, it’s about posting experts in your niche or real people relevant to the context of your LinkedIn posts.
7. Harness the Power of Videos
One of the top marketers, Neil Patel, has recently nailed it on LinkedIn with video content . It got more popular than on Facebook or YouTube.
Do you believe that?
As per the numbers shared by HubSpot, among 38% of marketers using video content on LinkedIn, three-quarters of them reported it to be a successful tactic.
Why do LinkedIn users love watching videos on the platform?
- It helps them understand a brand, product, or service better.
- Videos are more convincing as they embody the “Show, don’t tell” principle.
- They know that videos on LinkedIn are relevant, and they will get the information they need by all means.
Try these video types to meet users’ expectations:
- LinkedIn is a platform for establishing relationships. So, a video story about your business and how you started it would come in handy.
- Also, you can post how-to’s about your product or service, demonstrating its features and teaching the audience to use it.
Like Uber did in their promo video, explaining a new chat feature for clients to use.
- Share previews of upcoming releases and events about your organization or your target audience’s interests.
- Interview niche experts and passionate people like Allen Gannett interviewed CMI vice president Cathy McPhillips.
- LinkedIn is about learning and mentoring, so feel free to share lectures or business talks and opinions of leaders whose messages can resonate with your target audience.
Head of Social Impact on LinkedIn, Meg Garlinghouse, often posts such video content to engage followers.
Keep your videos short, make them look professional, and don’t forget to optimize them for mobile to boost views and shares.
On top of that, video ads have come to LinkedIn too. Why not use them to drive even deeper engagement and more sales? The data shows that videos are 20 times more shareable than other content formats.
By the way, we have a killer way for you to publish your LinkedIn content with minimal effort. Let us show you how to nail your video strategy with SocialPilot.
How to Publish Native Videos on LinkedIn via SocialPilot?
SocialPilot, a LinkedIn scheduler , helps you publish and schedule native videos through these quick 3 easy steps.
Step 1: Login to your SocialPilot dashboard.
Step 2: Click on ‘Add Post’ in the top right-hand corner.
Step 3: Create your LinkedIn headline and post content. Upload your video either through Google drive, box, Dropbox, or your local computer.
And voila! Your LinkedIn native video is ready to be shared now or scheduled for later.
Your Pre-Publish Checklist for LinkedIn Posts
To engage followers and, therefore, expand your network, stay consistent. Publish regularly to prove your knowledge and experience. It helps to build trust and gain more followers.
You can also save time by scheduling your LinkedIn posts using the best LinkedIn automation tools. It will help you to speed up your LinkedIn marketing activities.
Consider this checklist every time you plan to publish a status update on LinkedIn:
- Choose your content type to share, be it an informative or educational blog post, a how-to guide, a carousel document, data-driven research on the latest trends in your niche, a case study, or your company news or updates.
- You have crafted a perfect headline for your post, relevant to its context.
- You’ve proofread and edited your LinkedIn post for it to meet the rules of web-writing.
- When providing an image for your post, you’ve cared for it to be informative and valuable to a reader.
- Your LinkedIn video is short , to the point, and of high quality. Viewers will learn from it, and it will help them understand your brand better.
- Your company page on LinkedIn is for networking and PR , not direct sales.
- You are on LinkedIn to grow professionally and help followers grow with you.
In order to be sure about what is working and what is not, use LinkedIn analytics tools .
You don’t have to be a top influencer on LinkedIn to boost engagement. Be honest, share valuable information, comment on others’ content, be consistent with updates, and speak on topics you are passionate about.
Focus on the quality and reliability of the information you share, and the positive feedback from your network won’t take long to come in.
LinkedIn does require a straining effort. It can make or break the reputation of your brand. But the good news is, if you manage to pull it off really well, you can outshine your competitors easily. The organic reach is brilliant, so you can easily reach millions of people without any ads.
The only catch is to stay consistent. As we discussed already, you can use SocialPilot for that. Take your free trial and start crafting your posts following all pointers, and surely you will ace the race.
Frequently Asked Questions
What should I post on LinkedIn?
You can share a plethora of things on your LinkedIn page. Some of the trending post ideas are:
- Interviews and webinars
- Company announcements
- Industry news
- Blogs on tips and strategies
- How-to and tutorial videos
- Infographics and charts
- Case studies and testimonials
Is there a character limit for LinkedIn posts?
LinkedIn changed its character limit from 1300 to 3000 , which is good enough for covering long post content. Now you can write descriptive and high-quality posts and couple them with a link, video, images, or GIF.
Do hashtags work on LinkedIn?
Yes, hashtags do work on LinkedIn. You can add them towards the end or even within the content body if it is relevant. There is no limit, but LinkedIn recommends using 3-5 hashtags per post for better reach and readability.
What is the best time to post on LinkedIn?
The best time to post on LinkedIn is from Tuesday to Thursday, between 10 am to 12 pm . You can also post after office hours, which is the evening slot when most people log out or commute back home.
How often should you post on LinkedIn?
You should post at least thrice a week . But if you want to post more daily, make sure you don’t exceed 5 posts a day.
About the Author
Lesley Vos is a web writer and content strategist behind Bid4Papers . She contributes to publications on business, social media, and digital marketing to help peers build confidence and skills for stellar content writing and promotion. Feel free to find more works of hers on Twitter @LesleyVos.
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Table of content
How to post on LinkedIn: 18 best practices & examples to boost impressions
Posting content on LinkedIn is an integral part of everyone’s professional life, especially for the ones doing B2B business. It has become somewhat of a norm to know how to post on LinkedIn , what to post, and when.
Thus, if you’re just starting out or wish to improve your LinkedIn posting skills, we’ve got you covered. In this article, we will cover:
- Why you should know how to post on LinkedIn;
- What type of posts are at your disposal;
- A step-by-step guide on how to post on LinkedIn;
- What to post on LinkedIn;
- And best-case practices and examples to help you get started.
Why is it important to know how to post on LinkedIn?
Two words - Thought Leadership .
If you are working in the B2B market, then you must know about the meaningful role LinkedIn plays in it. Especially if you are a business owner, a sales representative or a recruiter.
In other words, whether they wish to sell products/services, or find the ideal candidate , both need to:
- Expand their network on LinkedIn;
- Become known in their industry;
- Build relationships ;
- Close deals constantly.
And one way to do it is through thought leadership - the main ingredients of the best LinkedIn lead generation strategies .
In short, a thought leader is someone who offers valuable content to their network and shares trends, insights, and how-tos with actionable steps and results.
Thought leadership has proved to be very effective since you can reach more people organically, connect with your network on a deeper level, influence buying cycles, and gain the trust of your potential clients.
For example, a study shows that 54% of decision-makers bought a new product or service from a thought leader after engaging with their content. The thing is the decision-makers had not previously considered buying it! That is how powerful thought leadership can be.
LinkedIn post types
Before jumping to the process, let’s first see what post types you have at your disposal.
Basically, LinkedIn offers a variety of features you can add to your post. Here are your options:
- Text-only posts;
- Single or multiple image posts;
- Video posts;
- Document posts;
- LinkedIn Polls;
- Share that you’re hiring post;
- Event post;
- Offer help post;
- Find an expert post;
- Article posts (a bit different, but we will get to that later).
1. Text-only posts
These posts are perfect if you wish to share your story, tips, tricks, career advice, or similar topics that do not necessarily need a visual presentation. Text-only posts still hold value since they have a simple form, so your network can engage with them more naturally.
It is worth noting that LinkedIn won’t show your entire post in the feed, but only the first 3 lines , with the “See more” option. If a person is interested to read the story until the end, they can click the “See more” button and check it out.
This is one way LinkedIn checks for the relevancy of your post. In other words, the more people click the “See more” option, the higher reach your post will get.
In addition, LinkedIn limits text posts to 3000 characters, which is somewhere between 428 to 700 words .
2. Single or multiple image posts
If you wish to showcase your live event , statistics , a quote , or business tips , this would be a go-to format..
Image posts can be powerful simply because they offer the visual perception of some strategy or idea, but only if you provide value. As long as you provide value and offer high-quality images, you will definitely have a high reach and engagement to follow.
3. Video posts
It’s no secret that video formats are favorite on the internet, and LinkedIn is no exception. Videos offer another, more realistic angle of yourself and your company and show a real person behind the scenes.
In other words, you can connect with your network by sharing videos, such as career advice, what your company culture is all about, or your product or service review. Whatever you choose, the advice here is to keep your video under 60 seconds due to the average attention rate.
4. Document posts
Documents upload is a great way to share something that might interest your audience but cannot fit the image or video format.
You can share any document in the form of a PDF, Word file, or PowerPoint presentation . For example, if you are a guest lecturer at an event, you can share your presentation with others on LinkedIn. Or, if you wish to share interesting tips and tricks, a whitepaper, or a case study, you can do so using PDF format.
Whatever you decide to share, again, make sure that the document is high-quality and helpful to people who will see it. In addition, don’t forget to write a proper title of your document and create a short introduction.
5. LinkedIn polls
This post type allows you to ask questions and get responses from your audience. A LinkedIn poll is the best to get engagement and can do wonders for your research and gain insight about relevant topics, the thoughts and opinions of others.
Be sure to check out our detailed guide on How To Use LinkedIn Poll for Lead Generation .
6. Share that you’re hiring Post
If your company has a job vacancy and you wish to generate candidates, then the “Share that you’re hiring” post is one option for you. In its essence, this post is a create-a-free-job-post that will be shown only to your network. Or you can share it within your other post using a share button.
If you wish your job to reach beyond your network, you will need to pay to promote it and ask your network to share it at least.
To find out more about this type of post, click here .
7. Event posts
In the last couple of years, webinars and online events have been the talk of the town, and posting an event on LinkedIn can be a nice shift in your content calendar. This is not a classic post, as you would need to share it within your regular post so your network can see it. Not to mention that it requires much more preparation since you need to organize an actual event.
Nonetheless, it is a perfect way to organize a meeting, offer valuable content, and connect with the people who attend it.
Don't miss our guide on How To Use LinkedIn Events For Lead Generation .
8. Offer help post
It can sound like the beginning of some legend, but little is known about the effectiveness of Offer Help posts. Not that it is some mysterious post, but that is still not common for people to use it, and therefore there are still not enough records.
Nonetheless, by using this feature, you are telling your network that you are offering career-related help . In other words, it is a perfect way of giving back to the community simply by providing the career guidance you once had.
Once you publish a post, a hashtag #OfferingHelp will appear at the bottom of your text, so it can let other people know you’re open to helping those who need it.
9. Find an expert post
Another not-so-much-familiar post is Find An Expert . This post allows you to find an expert for your projects or tasks. Once you insert details of what you need help with, your audience can tag their recommendation to your post or write to you directly.
Find An Expert is a specialized feature, like Post A Job or Offer A Help . In other words, you won’t use it unless you absolutely need to.
10. Celebrate occasion post
This type of post is perfect if you wish to share with your network:
- Work anniversary;
- Starting new position;
- Welcoming a team member;
- Or Giving kudos to someone.
This is a nifty refreshment among LinkedIn post types and a nice way to celebrate anything.
11. Share articles
This is not your typical LinkedIn post we mentioned in the beginning. LinkedIn articles are a blog form for your thoughts or knowledge and allow you to express them using up to 12,500 characters (1785 to 3125 words). Like Medium , for example.
You should know that once you publish an article, LinkedIn won’t show them to your network unless you share it with a link in your regular post. However, if you are careful with your keywords, it will show in Google search results.
How to post on LinkedIn?
To start posting on LinkedIn, all you need to do is to go to your LinkedIn feed. From there, you can choose to either post a photo, video, event, article or click the Start a post field to access other post types.
If you previously clicked the Start a post field, a new popup will open up. On the bottom, you can see icons that represent post types. However, not every one of them is listed. If you wish to access them all, click the three dots button.
Next, go ahead and choose your post type. For example, we will pick to add a document and select one to upload.
Then we will add a title as it helps your document get discovered more easily. As soon as you are satisfied with your title, click the Done button.
Lastly, add text to your post, add hashtags. Once done, click the Post button.
You’re done. Now you know how to post on LinkedIn. Easy enough.
What to post on LinkedIn?
Now that we’ve established how to post on LinkedIn, let's talk about what to post on LinkedIn. In other words, we will help you define what content you should post. Yes, the more difficult part.
Before we jump to it, you need to know two things.
As a thought leader, one of the first things you should do is discover your target audience and tailor your content around them. After all, thought leadership is a form of LinkedIn lead generation , and you will eventually outreach some of the people in your network.
You can check out our blogs on how to define your ICP and Buyer Persona to help you determine your LinkedIn target audience.
Secondly , as LinkedIn posting is quite a task, we suggest keeping a monthly or weekly content calendar . Keeping such a calendar can help you organize what to post, as consistency is key here. You just need to dedicate 1 or 2 days. To give you an idea of how it should look, we’ve prepared a document for you so you can get inspired. In addition, you can create it by yourself or use different tools such as Trello or Jira .
LinkedIn post ideas
To know how to post on LinkedIn and what to post, we need to establish the content type. In other words, what content type to post on LinkedIn, for example:
- Tips & tricks;
- Product update;
- Goals you completed with the strategy explanation, etc.
That being said, let’s go over 8 content types and examples to kick-start your thought leadership and teach you how to post on LinkedIn a proper way.
1. Tips & tricks
If you find that something improved your workflow or achieved a specific result, you can share it with your network. Simply describe what it is and why it helped you. In addition, you can always spark engagement by asking what their thoughts are about it or what other tips help them with the topic in question.
2. Share a moral of the story
If you read a story or business venture, feel free to share it with your network, adding your take on the matter. What’s more, you can write your own story or revelations.
Here is an additional idea - you can share a quote image and write about it, as well.
3. Share a strategy that works
If you implemented a strategy that turned out to be fruitful, share it with your target audience. In addition, bonus points to you if you show the exact result this strategy helped you achieve.
4. Share a case study
To show how effective your service is, share your case studies. You can include a link to your post or write it in text-only format - the choice is yours. However, please keep in mind that you need to be precise with the results, and break down the information so your target audience can read it effortlessly.
5. Share about your challenges
We are all humans, and sometimes we reach obstacles we do not know how to overcome. That is why you should post about your challenges and ask for help. Or, if you overcome the challenges by yourself, share your experience in a post. It might come in handy for someone who struggles with the topic you mention.
6. Create engaging polls
LinkedIn polls are a nifty way to discover what your connections think about the topics in question. So, don’t be afraid to ask them. You can ask anything from interesting questions and research you are doing to what your network would want to see you post next.
7. Address the pain point
One of the most powerful pieces of content you need to know how to post on LinkedIn is where you address your target audience’s pain points and offer a solution . After all, business is about companies helping each other reach goals. So, you can do the same with the posts. You don’t have to write about your product or service constantly, but you could mention it from time to time.
8. Last, but not least, celebrate or show gratitude
If you work in a team, and a team member did a great job, post about it. Your company reached a milestone? Share it. If you reach your goal, celebrate it. In other words, there are a great many things to celebrate in this world, so why not share them on LinkedIn?
How to post on LinkedIn: 10 best practices
Even though it takes some time to get the hang of posting valuable content on LinkedIn and being consistent at that, it will get you the results. However, consistency and value proposition are not the only best practices you can use. Here are other tips to boost your reach and engagement
Set up your LinkedIn profile
Posting on LinkedIn won’t do you any good if you haven’t set up your LinkedIn profile previously. If you plan to connect and share content with people that you don’t know in person, then you need to prepare your profile as an introduction to what you publish. This way, they can see your face and qualifications and decide whether they wish to interact with you and your content.
Grow your network
If you wish to reach more people with your content, you need to grow your network as well. One way you can do it is to visit every profile manually, think about the message, and send them an invite to connect.
However, you don’t need to do it by yourself. You can streamline this process using a LinkedIn automation tool , such as Skylead .
With Skylead, you can use many ways to connect with people. Firstly, one of those ways is to target people from your search results.
Secondly, what is fantastic is that you can use Skylead to grow your network via post engagement. In other words, if you see a viral post relevant to your content strategy, you can send an invite to connect to people who react to it automatically.
This is a great way to connect with people who are active on LinkedIn so they can be active on your post as well.
Here is how you can do it.
Go to LinkedIn and find the post you want to target. Then click the three-dots button and click the Copy link to post .
To create this campaign, simply go to your Skylead dashboard and click the Create new campaign button.
Next, choose the campaign type, and paste the post URL into the respective field. Hit the Next button.
Then, set additional settings, should you wish to, and hit Next .
Lastly, create your Smart Sequence so Skylead can do the outreach for you according to your target audience’s behavior.
Don’t forget to define your invite message. This type of campaign is perfect as it provides an additional dimension of personalization. In other words, your invite to connect can look something like this:
Now, sit back and just watch as your network expands rapidly.
Short posts go long way
If you feel your LinkedIn post will go way over 2500 characters, you better opt in for a LinkedIn article. Or you can break this post into a few smaller ones. The reason for this is that longer posts are heavier to read . In addition, it will often result in a smaller reach since people won’t interact with it that much.
By introducing hashtags to your posts, you increase the chances for a higher reach , as LinkedIn will show this post under the specified hashtags. Consequently, when someone searches for the tag or already follows it, they will see your post and potentially interact with it.
The optimum number of hashtags is 3 to 5 per post .
Show people who you are through quality
The best way to write LinkedIn posts is to type as if you speak directly to your target audience. What’s more, include personal stories, and show your emotions - be real.
Do not post sentences and expressions that are hard to understand. Moreover, jargon is a big no-no, and you should avoid it. In addition, make sure your content is high quality - no grammar mistakes, poor-quality pictures, or bad advice. Share something others will appreciate.
Pimp up your posts
Apart from being careful about typos, and low-quality content, you need to format your post correctly to make it easier for your audience to read. Here is what you can do:
- Break down your text into smaller paragraphs, even single sentences where possible;
- Add emojis and bullet points.
Use see more option to your advantage
There is a little trick that LinkedIn’s algorithm does to decide if it should increase the visibility of your post, and its name is the See more option.
According to some experts, and from our experience, if people click the See more button and read through your entire post, this sends LinkedIn a signal that the post is relevant , and it will show other people, increasing its reach.
The LinkedIn algorithm first shows your post to your first connections. Then if it goes well, it will show the post to your 2nd-degree connections. After your post gains enough engagement, it will become viral, and LinkedIn will show it to your 3rd-degree connections.
So if you wish to make the most out of this feature, create the first 3 lines of the post that are alluring enough for your target audience to continue reading it.
LinkedIn post image and video size
If you wish to add a video or an image to your post, then be sure to follow current size trends.
For example, the recommended size for your image is 1200 x 628 pixels and must be high-quality.
On the other hand, the LinkedIn video size must be under 5 GB, and its resolution should be somewhere between 256 x 144 pixels and 4096 x 2304 pixels . It’s worth noting that you can post a video on LinkedIn that is up to 10 minutes long. However, for ultimate success, keep it between 15-30 seconds long.
Best time to post on LinkedIn
If you wish to increase your reach and engagement, apart from discovering how to post on LinkedIn, you should know when to post it.
For example, according to SproutSocial , the best way to post on LinkedIn is on Tuesday, Wednesday, and Thursday from 10 AM to 12 PM. However, Influencer Marketing Hub even states that you can post on these days between 8 AM and 5 PM.
We propose to test these times and see when your target audience is most active.
Using links in LinkedIn posts
One of the first things you will see when learning how to post on LinkedIn is the ability to use links. However, be careful about this one, as the word on the street is that LinkedIn doesn’t like you to get off the website. In other words, the LinkedIn algorithm wishes to keep users on LinkedIn as long as possible and doesn’t favor posts with direct links that lead elsewhere.
However, if you wish to share a link, it’s best to put it in a comment after you publish your post.
Summary about how to post on LinkedIn
To conclude, the answer to the question of how to post on LinkedIn is simple enough. All you need to do is to:
- Go to your LinkedIn feed;
- Select Start a post ;
- Choose post type;
- Insert your text;
- Hit the Post button once you finish;
However, what type of posts and content you post is what drives reach, engagement, and overall success.
Here are best practices of how to post on LinkedIn:
We know this is a lot, but don’t worry. You will get a hold of it, and every future post will be easier to write than the previous one.
And if you wish to grow your network on autopilot, you can always try out Skylead for FREE and see how you can benefit from it.
You might also like
- You are looking to share your professional expertise, so writing about your industry is recommended. Whether that’s tips, advice, trend forecasting or case studies; it needs to be up to date, relevant, and most importantly – interesting to your target audience.
- LinkedIn does not want you to use these posts for advertisements and promotions for events, products, or services. No one wants to read an advert here either.
- Keep your voice conversational and authentic. Don’t be afraid to offer your own opinion, no matter how controversial!
- Upload pictures, videos, presentations, and documents to add to your content. It helps bring your insights to life and is a good way to showcase concrete examples of your experience.
- Make sure your headline is engaging, as this is the chance you have to entice people to read your article.
- There is no word limit, but according to LinkedIn, the long-form posts that are best received are more than three paragraphs in length.
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5 Things to Keep in Mind to Use LinkedIn as a Blogging Platform
- In LinkedIn
- Last revised on August 19, 2023
Blogging is one of the best ways to showcase your expertise and spread the word about your business. It is a great way to connect with your target audience and engage them in what you do, creating strong relationships with them and effectively converting them into loyal customers. If you blog on a website you reach people everywhere through search engines. What if you could do blogging with LinkedIn and specifically target users on that site?
If you already run a blog, then you are certainly aware of all the amazing benefits of blogging . Whether you are just starting out or looking for ways to expand your reach beyond your blog, publishing content on LinkedIn is definitely one of the smartest steps that you can take, especially if you’re thinking of creating a blog that you can set up immediately for free.
Read on to explore why you should start using LinkedIn as a blogging platform and what you should keep in mind to use the platform to your advantage and reach your blogging goals.
Why Should I Blog on LinkedIn?
A lot of people think that publishing content somewhere other than their own blog would not really be beneficial, because they would be driving traffic to some other website. That is why many bloggers choose to stick to their blogs and not post content elsewhere, except when they engage in guest blogging.
However, blogging on LinkedIn can actually drive more readers to your blog. According to the latest LinkedIn statistics , LinkedIn has more than 500 million users, 250 million of which are active on the platform on a monthly basis. These numbers speak volumes about the exposure and reach that you could have if you were to put your efforts into blogging on LinkedIn.
The best part? Publishing on the platform is completely free. You don’t have to buy a domain name , pay for ads or anything else to boost your exposure – all you need to do is sign up for an account and start sharing content and making connections.
LinkedIn users are always looking for more information related to their industry or niche, so you have the opportunity to show them what you know and position yourself as an authority in your field. LinkedIn is all about building relationships, and you can build strong and meaningful ones by providing your connections with real value. You can build credibility and trust and connect with other bloggers in your niche, opening the doors to more opportunities for growing your business.
Now, you can publish content directly on LinkedIn just like you do on your blogging platform, but you can also share your blog posts. This means that you can use LinkedIn to increase lead generating traffic to your blog.
You can attract a lot of people interested in what you have to say and, after reading a few high-quality articles on the platform, they will be compelled to check out your blog and learn more about you. Whenever you publish a new article, your connections will receive a notification, so they will never miss out on your awesome content.
Also, on LinkedIn, sharing is caring. Your connections will share your articles with their audience if they find them relevant and interesting, helping you expand your reach even more. Then, their connections will read and share them and head to your blog as well. This is why using LinkedIn as a blogging platform is an opportunity you definitely shouldn’t miss.
If you’re still not sold on why you should blog on LinkedIn, this video might help convince you!
What Is LinkedIn Pulse?
LinkedIn Pulse is the LinkedIn’s publishing platform where you can write new posts directly on LinkedIn. What’s great about it is that your Pulse articles can get featured in daily or weekly news on the platform, so you can get your name out there and boost your credibility and reputation.
There is a specific team of editors that choose which LinkedIn articles will get featured in the news. They choose those that they find relevant and appealing so that they would provide the users with the value they need.
You certainly noticed that the daily news you see in your LinkedIn news feed is tailored for you. You also receive notifications regarding the latest industry news or your connections being mentioned in the news, as well as notifications about their new articles. When you publish content on LinkedIn Pulse, your connections will also receive notifications and never miss a thing from you.
But, how can your articles get featured in the Pulse news? You don’t have to do anything other than publish high-quality articles on LinkedIn that would grab the attention of the Pulse editors, enticing them to share your content on the platform and help you get noticed by thousands of people who can follow you and connect with you on LinkedIn , not to mention visit your blog.
Since the Pulse editors choose the articles that they publish on the platform based on their quality, you don’t need to be super famous in your industry or niche to have your voice heard. All you need to do is create excellent content that will stand out. You could be publishing an article on LinkedIn for the very first time and succeed in getting it featured in the Pulse news.
What Kind of Audience Am I Facing?
LinkedIn is the largest professional network in the world, which means that you can connect with a huge number of professionals in your field. That is exactly the LinkedIn audience you are facing – professionals.
People who are looking to raise the awareness of their brand, people who want to showcase their skills and expertise to attract potential clients and even business partners, businessmen exploring the platform’s talent pool in search of new employees, bloggers looking to expand their network of connections and build relationships with other bloggers and businesses in their niche – that’s the kind of audience you can expect to connect with on LinkedIn.
Establishing connections with such professionals can help you tap into their audience and considerably expand your reach, since many of them will certainly share your content with their connections and followers. What’s more, you can team up with them for guest blogging ventures and drive a lot more traffic to your blog , effectively generating quality leads that you can convert.
You should also know that the people who spend time on LinkedIn are generally looking for long-form content, so you should always publish lengthy articles, as they have proven to generate more views, likes, and shares.
However, make sure that you provide real value with every single line you write, instead of meandering only to make it lengthy. It must be high-quality, useful, interesting and broken into small, easily digestible sections.
Why Are Comments Important?
Comments are an excellent way to both give and receive invaluable feedback. When you comment on other people’s LinkedIn articles, you have a chance to really connect with them and build meaningful relationships that may grow into partnerships or lead to other great business opportunities.
When other people comment on your posts on LinkedIn, they usually give honest, constructive feedback that you can use for your future content. It really goes without saying that it’s beneficial to you, since you can always keep learning and improving, especially since your audience on the platform are professionals who know what they are talking about.
Moreover, whenever someone likes or leaves comments on your articles, it will be visible to their connections on the platform, who will see your articles in their news feed. Therefore, comments can significantly boost your exposure and help you gain more followers and connections. If they find those articles insightful and interesting, they will definitely visit your blog and perhaps even subscribe to your email newsletter .
Why Bad Research Destroys Your Credibility?
You need to ensure your blog research is on point because bad research will definitely destroy your credibility. Why? Because you will paint a picture of an amateur – not a professional, let alone an authority in your field.
No one wants to waste time reading inaccurate information that doesn’t help them solve their pain points. If someone finds out that you provided them with false information on a topic that matters to them, they will simply stop reading your content. Moreover, they will spread the word about it and make you lose a lot of blog readers, customers, and clients.
That is precisely what bad research leads to. You certainly don’t want to share inaccurate information or shallow posts with no value, so make sure you always take the time to conduct thorough research. Be accurate and work with facts, which you can achieve by paying attention to domain names and making sure that you always find credible expert sources. Most importantly, make sure you always publish unique, original content.
LinkedIn is definitely one of the best platforms you can use for blogging, as it can help you boost your exposure, raise brand awareness, drive more traffic to your blog and create numerous connections that can pave the way to greater growth and profitability.
That is why you should keep LinkedIn in the forefront of your mind when thinking about the best blog sites and blogging platforms to use. LinkedIn is your way to go, so sign up if you haven’t already and enhance your blogging efforts.
If you’re ready to start blogging on LinkedIn, learn how here:
Photo by Tachina Lee on Unsplash
Blogging with LinkedIn FAQs
Will putting my blogs on LinkedIn do me good? The answer will always be YES. Sharing your blogs on LinkedIn is one of the best ways to increase traffic and engagement in your brand or business. LinkedIn allows you to include links to your website, thus, increasing the chances that more people will find your other content. Think of blogging on LinkedIn as syndicating your blog to another outlet, just like many news channels syndicate their news content to many websites.
The most important thing when writing a good blog is to focus on your niche. Create blog topics that you are an expert with. Keep in mind that most LinkedIn users are professionals so make sure to put quality content with accurate information. Put yourself in their situation and ask yourself, is the blog worth reading and sharing? And remember the professional environment of LinkedIn. By writing content that allows LinkedIn users to do their work better, it is a win-win.
A lot of people might be saying that blogging is already dead. However, the statistics show otherwise. Based on a study, 77% of internet users prefer reading blogs . In the US alone, internet users spend 3x more time reading blogs than email. This is due to a fact that blogs are the 5th most reliable source of information online. For further reference, please read: Are Blogs Still Relevant?
First, head to your LinkedIn profile and click on the “ write an article ” link on top of your homepage. Then type the headline of your article in the headline field followed by the content in the write here field. Do not forget to add images and other rich-media to your article to make it attractive. Once you are done, hit the publish button.
It is proven that articles with 1,500-2,000 words produce strong results than shorter content. A blog with 1,500-2,000 words may take 3.5 hours to write but it gives your site a better boost. Your headline plays a big role in inviting your target audience to read your blog so be sure to write a powerful and engaging headline. That being said, some research indicates that LinkedIn users prefer to read shorter, 500 to 750-word pieces. The best bet is to experiment with different blog post lengths to determine what works best for your unique content and community.
Actionable advice for your digital / content / influencer / social media marketing.
Anja Skrba is an expert on Blogging. Anja is a Content Creation Manager for FirstSiteGuide - an educational website which provides tutorials and other useful resources that help people create, grow and maintain their online presence. She’s been in the world of blogging and content marketing for over 5 years.
I have started blogging recently and I haven't really thought about promoting my content through LinkedIn until know. It's definitely something I have to consider after I read your post. Thanks for all the info :)
Good information. Really this is very informative content. this is fantastic and perfect post. Thank you very much
Interesting analysis. Should be fun to test the significance of each element tested separately.
My job title- maker, destroyer, repeat offender (User acquisition consultant). Go figure the connection. ?
Great write-up, . I’m sharing this with my content marketing team ASAP. The practical examples with stats are really helpful and making it actionable and valid. Keep it coming!
I find the above information significant and intend to implement for my obvious purpose. Thanks!
Before you start posting, prepare a few blogs that have a long shelf-life meaning their content will be relevant for a long time and is not tied to a current news story or trend. This will give you a supply of valuable content, making it easy to maintain momentum with your followers.
I am a passionate user of LinkedIn. Unfortunately, I have not utilized it for my blogging profession much. I am not its premium user too. Thanks for this article about its detailed features for blogging. I will keep your insights in loop for action.
So glad I could be of help! LinkedIn is a really great platform, and you should consider using it more.
This was great information. We are a startup and was looking for reasons to blog on LinkedIn. We will definitely start using their platform. Thank you! Bennie Brimage
Comments are closed.
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What to Post On LinkedIn: 12 Ideas + Free Post Generator
Stop worrying about what to post on LinkedIn! These expert-curated LinkedIn post examples and ideas will help you stand out and be seen.
Wondering what to post on LinkedIn? The platform is a gold mine for connecting with potential employers, customers, and colleagues in your field. A well-crafted LinkedIn post can help you differentiate yourself or your brand and build relationships that drive career success.
Still, coming up with LinkedIn post ideas can be awkward, not to mention a total time suck. If you’re stuck, check out these post examples to spark your inspiration and build an engaging LinkedIn content strategy in no time.
Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy.
What to post on Linkedin: 12 ideas
LinkedIn is a place where content matters. You don’t want to be “that person” who keeps posting sales pitches or self-promotional content on their feed–so what should you post?
Here are some great ideas for content that will keep your readers engaged.
1. Make posts rich and interactive
Like any feed-based platform, LinkedIn users are constantly wading through content , scrolling through vast troves of “I got a promotion” and “Here’s why I’m awesome” plain text posts. If want to make sure your content stands out, you need to encourage reader interaction.
LinkedIn offers a variety of types of content that can help you do this. You can…
- Post a poll
- Share images and video
- Upload an interactive PDF
- Celebrate an occasion
- Create an event
- Share hiring opportunities
… all within your LinkedIn post.
Dynamic, rich, content-focused posts stand out on the feed. Not to mention, they give your users something to do beyond just reading and scrolling.
Source: Mercedes-Benz USA
2. Post relevant, timely content
It’s important to keep up with industry trends and news related to your field or brand. If you spot something that is timely and unique, jump on the opportunity! Share your take on a recent social media trend , explain what experts are saying in your field, or offer tips from a recent blog post that relate to something timely in the news.
3. Tell a personal story
Okay, we all know the annoying LinkedIn users who seem to connect every life milestone to their business. Obviously, no one wants to be the person saying the birth of their first child reminds them of when they started their first business. Yikes!
That said, sharing stories that help humanize your brand can be powerful.
Consider what you want to reveal about yourself and how it connects to the bigger picture. For example, you might talk about why a certain cause matters to you or how your family or background has shaped who you are.
Make sure whatever you write is authentic and not forced. There’s nothing worse than a story that only serves to highlight your own accomplishments.
If you’re feeling particularly inspired and end up with some long-form content, consider the LinkedIn article format for your post.
4. Share relevant stats
Nothing speaks louder than the facts–especially when it comes to engaging professionals on LinkedIn. Sharing relevant industry stats, surveys, case studies, research, and data can help bring your posts to life.
Be sure to keep all stats, facts, and figures relevant to your brand. This helps ensure that your content on LinkedIn is informative rather than just fluff.
Source: Eric Partaker
5. Step outside of your industry
While LinkedIn is a great place to engage with colleagues, it’s also important to step outside of the professional realm from time to time. Sharing posts about inspiring entrepreneurs or uplifting stories can help lighten up your content and give readers something different.
Plus, stepping out of your industry means you’re not just talking shop all the time, which can be refreshing for both yourself and your followers.
6. Show off company culture
One of the best things about LinkedIn is that it gives you a chance to show off what makes your business or industry unique –namely, the people and culture that make up your team.
Posting employee spotlights, workplace stories, or behind-the-scenes looks can be a great way to humanize your brand and give readers an authentic look into your world.
Not to mention, it’s a great way to turn your employees into brand advocates .
Source: Penguin Random House UK
7. Ask questions
Don’t be afraid to ask questions of your followers! Asking for input on a certain topic or inviting users to share their thoughts can help spark interesting conversations and get more people engaged with your content .
Source: Jay Badiani
8. Highlight customer successes
Do you have customers that have achieved amazing things with your product or service? Highlighting customer successes is a great way to show off the value of your brand and give readers something to aspire to.
9. Feature user-generated content (UGC)
User-generated content can be a powerful tool for driving engagement on LinkedIn, as it shows readers that other people believe in what you’re doing and are willing to share their experiences.
Consider featuring user-generated content in the form of reviews, testimonials, or even photos or videos from your employees or customers.
Source: Roxy Pilot
9. Give an opinion
The latest stock market numbers got you hot in the face? Or maybe your SaaS product just dropped a new feature that changes the game?
Giving your opinion on current events, market trends, or even developments in your industry can help you stand out as an authority and build yourself up as a thought leader.
Just be sure to keep it professional, okay? LinkedIn isn’t the place for trolls or rants.
Source: Nikan Shahidi
10. Give expert tips and guidance
LinkedIn is already chock-full of vague and generic career advice, so surprise your followers with tips, hacks, and insights they can’t get anywhere else.
Whether it’s a how-to guide on converting e-commerce customers on social, a list of the best restaurants for business meetings in Los Angeles, or even just some general advice on how you got to where you are today–make it honest, make it real, make it yours!
Source: Matt Barker
11. Not this, but that
One of the best ways to establish yourself as an innovator on LinkedIn is to challenge the status quo.
If you see a UX design that you don’t think quite works, or a billboard advertisement that could use some work, write up an alternative approach and explain why it may be more effective.
This is not only useful for your followers, but it also shows off your expertise and creativity.
12. Don’t forget fun stuff!
LinkedIn doesn’t have to be all business all the time. Consider adding some fun posts about hobbies or interests, as well as lighthearted content that might make your followers smile.
Animated GIFs do surprisingly well on LinkedIn, as do humor and jokes–when used correctly.
Source: The Marketing Millennials
Successful LinkedIn post examples to learn from
Still wondering what to post on LinkedIn? Here are some great LinkedIn post examples you can use today.
Plus, learn how to win the LinkedIn algorithm and put your best post forward every time.
1. Audi slays the multi-image post
Multi-image posts are a hit on LinkedIn, but this post from Audi gives you more than just static imagery. By breaking the image in two, this post grabs the viewer’s attention and stands out on the feed.
Source: Audi on LinkedIn
2. Adobe puts culture first
Working at Adobe is many people’s dream job! But, beyond the creative projects and serious software, who really knows what goes on in the Adobe office? This LinkedIn post lays it out, giving a humorous, inside peek into the life of an Adobe employee.
3. Hootsuite gets trendy
Hootsuite recently created a TikTok video featuring famed mascot, Owly, decked out in Barbie imagery. The post was a hit and racked up over 1 million views! Sharing this success on LinkedIn not only celebrates the post, but it also paints Hootsuite as a social media leader.
4. Meta celebrates employees
LinkedIn posts don’t have to be product-first. Meta shows its commitment to its employees by featuring their personal stories in a unique video format.
5. Airbnb prioritizes UGC
Airbnb boasts hosts around the world. Why not leverage their content to boost your brand? Check out this stunning video of an Airbnb property in Utah.
6. Seth Godin leverages event features
LinkedIn offers so many ways to post. From image and video posts, to occasions, events, PDFs, and more. Why not try uploading your webinar to LinkedIn so users can watch after the fact? Here’s how Seth Godin did it on his LinkedIn profile.
7. Chris Do tells it like it is
Authenticity works on LinkedIn. Take this LinkedIn post example from Chris Do, where he teaches his audience how to say no to clients. Impactful visuals and sassy copy landed this post almost 5,000 engagements on LinkedIn.
Free LinkedIn post generator
Still low on LinkedIn content ideas? Don’t stress. Use our caption generator for LinkedIn, and fill your content calendar with engaging posts even when inspiration runs dry.
Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights.
Easily manage your LinkedIn company page and all your other social channels using Hootsuite. From a single dashboard, you can schedule and share content (including video), reply to comments and engage your network. Try it free today.
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- How to Write a LinkedIn Post: 5 Tips for Good Content
- May 10, 2023
- Social Media Marketing
B2B marketers get it — LinkedIn is the platform where their customers are spending time, connecting, and reading content. Unlike other platforms (ahem, Facebook ), the dream of organic reach is alive and well on LinkedIn. According to its own internal data, LinkedIn has seen double-digit increases in organic engagement and public conversations over the last few years. That’s why, according to research from the Content Marketing Institute , a whopping 96% of B2B marketers use LinkedIn—and 60% say it’s “extremely” or “very” effective.
But, as the platform grows in popularity, you need to try a little harder to make your posts stand out from the crowd. (Just not in the way that ends up with a screenshot on the Lunatics of LinkedIn subreddit.)
The secret to LinkedIn success is pretty simple. Most people who have found it offer the same advice:
- Post consistently, about topics you know and care about.
- Be authentic and share real-life experiences.
- Engage with other people’s content.
But when it comes down to actually writing a post, that blank little box can be intimidating. So in this article, we’re covering five specific tips for writing effective LinkedIn posts that will reach your audience, grab their attention, and keep them coming back for more.
A little context: We’re talking about individual pages and posts here. Your official company page is a great place to distribute content, run paid campaigns, and showcase your culture. But the real magic on LinkedIn happens when a real human interacts with other real humans in a meaningful way. And when employees build up a personal following and become viewed as a thought leader, that makes the company listed in their bio look pretty darn appealing by association.
LinkedIn Tip #1: Lower the reading level — and keep it simple
We don’t want to insult your audience. But the LinkedIn posts that tend to perform best are simple and easy to read. This is not the place to post your academic treatise. (Unless your target audience is academics who love treatises, in which case, skip ahead.)
So keep it simple. If that doesn’t come naturally, use a readability editor like the Hemingway App or Microsoft Word’s built-in Flesch-Kincaid scoring tool. When you use the “ X th-grade reading level” scale, a good rule of thumb is to shoot a few grades below your target audience’s formal education level.
As for length, currently, LinkedIn posts have a limit of 3000 characters. That’s somewhere in the neighborhood of 500-600 words, which is way more than you need to share your average status update. And posts are truncated after 140 characters, so users have to click a “See More” button to read the rest (our next tip covers making that happen).
So how long should a LinkedIn post be? As always in marketing, put the user first. People come to LinkedIn to scroll along and consume short form content. So use as many words as you need to get your point across—and no more.
LinkedIn Tip #2: Finesse your opening line
On LinkedIn, the opening sentence of your post doubles as your headline. And as advertising legend David Ogilvy once said , “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.”
So make sure your first line or two grabs attention and compels your reader to click that little “See More” link to open and read the rest of your post.
Here are some real-life examples of eye-catching opening lines—and how you can take inspiration for your own posts:
“My biggest rookie mistake was 𝘳𝘦𝘢𝘭𝘭𝘺 cringey. Here’s what happened.” – Jess Cook , starting her post with a personal anecdote, aka, LinkedIn catnip
“What the hell happened to blog posts? I feel like the places where I consume the best content right now are not on blogs.” – John Bonini , sharing a hot take, and making sure to back it up with a solid argument
“There are few worse feelings than a case of serious buyer’s remorse during your first week or two at a new job.” – Ashley Amber Sava , nailing a compelling metaphor, which catches attention by framing a familiar concept in a new way.
10 Things B2B Companies Should Be Doing on LinkedIn
LinkedIn Tip #3: Jump on the latest bandwagon
Jumping on the latest bandwagon is usually bad marketing advice. But on LinkedIn, it will probably pay off.
That’s because the LinkedIn algorithm dictates what content appears in users’ feeds . And while nobody knows exactly what ingredients make up the secret sauce, we can deduce that algorithm is constantly recalibrated.
At the same time, LinkedIn likes to experiment with new content types. Sometimes those features fail, like LinkedIn Answers or LinkedIn Stories . Sometimes their popularity wanes or reach declines, like LinkedIn Articles .
But when new features and content types are launched, the platform algorithm tends to reward the early adopters by boosting the organic reach of these new post types. That’s why your favorite LinkedIn-fluencers all seem to start posting polls, or PDF carousels, or whatever flashy new format is available, at the same time. They know the algorithm overlords will favor their experimental new content.
So go ahead — hop on that bandwagon. Experiment with the latest content feature. You’ll probably see some positive results, at least for a while. Just don’t rebuild your whole marketing strategy around the latest trend. That is always bad marketing advice.
LinkedIn Tip #4: A little visual interest goes a long way
We know you came here for tips on how to write a good LinkedIn post. And this isn’t Instagram. Words still rule the roost on LinkedIn.
But images, video, and other visual content are worth including, at least every once in a while. For one thing, they liven up your profile page when people go to check out your content. For another, the engagement numbers don’t lie:
- Posts with videos are 20x more likely to be shared than other types of posts
- Posts with images typically see a 98% higher comment rate than those without
- Native documents — PDF carousels that you upload directly to LinkedIn — generate 3x more clicks than other types of content
So when you have a bit more time to spend crafting your perfect LinkedIn post, consider adding a photo, a meme, an infographic, a screenshot, or even just an emoji or two. You really will find a little visual interest goes a long way.
Tip 5: Write for an audience of one
This last tip isn’t about gaming the LinkedIn algorithm or hacking the feed. It’s just a good writing tip.
Once you have an idea for a post—maybe a story about a time you learned a hard lesson, or your spiciest take on remote work, or an actionable tip about succeeding in your industry—think about the person in your network you’d most want to read it.
Picture the exact coworker, peer, customer, manager, whomever you think could really find value in what you have to say. (And if you can’t, you probably need to come up with a different idea.)
Now, write your post as though you’re talking to them. Then, read it out loud. Simplify any parts that make you stumble or sound unnatural. Hit publish.
And sit back to see how content written for an audience of one tends to resonate with a whole lot more.
Examples of Standout LinkedIn Posts
Now, let’s bring all these best practices for LinkedIn posts together and look at a few examples of posts we love.
LinkedIn Post Example #1
Fun fact: This post from content marketing leader Erin Balsa started as a comment she left on another marketer’s post. But instead of resharing the original post, she came up with her own post on the same topic (and tagged the OG writer to give her credit).
- Catchy opening lines make you want to read more
- Bullet-point lists are easy to scan and read
- Good tips, like Erin’s, are simple and actionable
LinkedIn Post Example #2
Growth marketer Brendan Hufford uses some powerhouse tactics here, like an intriguing metaphor in the opening line and an easily scannable but engaging format. It’s easy to picture him writing to an audience of one with this post—maybe even a former boss. But, his post is relevant to almost any working professional, regardless of discipline or seniority level. And his comments are full of people sharing their firsthand experiences and ideas about how to make this problem better.
- Playing with format keeps things interesting—in this case, using a daily schedule for the bulk of the post
- List-style posts are easy to scan (it bears repeating)
- Bringing familiar concepts to life in an unexpected way starts conversations
LinkedIn Post Example #3
Messaging and positioning expert Emma Stratton uses LinkedIn carousels in smart, practical ways (and gets that experimental content bump from the algorithm while she can). Her tips on simplifying language are easy to read and put into action thanks to helpful before-and-after examples.
- Examples make how-to advice come to life
- Carousel posts add visual interest to your feed
- Helpful text gives context to visual content
- Clear CTAs help readers follow more of your content (Emma includes her newsletter signup link in the comments of every post)
A Few Last Words About LinkedIn Posting Best Practices
Bottom line: the best way to get better at posting on LinkedIn is to start posting on LinkedIn. If your own status updates are too intimidating, start by commenting on other people’s posts and reposting your favorites. Then, when an idea hits you, write your own take. And just keep doing it. (Just be sure to avoid these top LinkedIn no-nos ).
See what topics your network cares about, experiment with different post lengths and formats, and pay attention to which posts perform well and which ones fall flat. You’ll find your rhythm, and your people. Ready for more expert tips? Need to expand your efforts to your company page? Check out our ebook “ 10 Things B2B Companies Should Be Doing on LinkedIn ”.
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How to Post on LinkedIn: 10 Tips from Analyzing 3000 Posts
This is a post by Paul Shapiro . Make sure you check out his blog, Search Wilderness and follow him on Twitter .
LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers.
Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog.
Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on the platform perform well is relatively unknown.
Therefore, it is imperative to understand what type of content performs best, and how to replicate that magic formula for LinkedIn content success in your subsequent posts.
There are already a number of posts on OkDork about viral content , effective headlines , and how to create great content that drives traffic .
But so far there hasn’t been a guide to what kind of posts perform best, specifically, on LinkedIn.
That’s why I took it upon myself to analyze ~3,000 of the most successful blog posts on the platform in an attempt garner some insights about what makes a long-form post on LinkedIn successful. ( Click to tweet )
These posts received on average 42,505 views, 567 comments, and 138,841 likes.
Pull up a chair, a taco and let’s jump into the data!
1) Make your titles between 40 and 49 characters long
40-49 character length titles receive the greatest number of post views overall.
2) Make your posts on LinkedIn visual! Add 8 images.
You should have at least one image in your post.
Including 8 images when you publish on LinkedIn is associated with a greater number of LinkedIn shares, likes, comments, and views.
Make sure that 1 of those 8 images is at the top of the post. Many people include an image in the very beginning to act as a sort of header image.
3) Don’t add videos or other multimedia assets to your posts
Images aren’t the only aesthetic you can add to your posts.
LinkedIn also allows you to include multimedia assets (YouTube, SlideShare, TED, Getty, Vimeo, or Lifestream are supported).
Unfortunately, the data indicates that the inclusion of multimedia assets are associated with fewer post views.
Be wary of adding them to your posts.
4) Use “How-to” and List-Style Headlines
A headline can make or break a LinkedIn blog post.
Before I discuss what the data says about headline usage on LinkedIn, I’d like to take the time to make a few general comments on the matter…
Headlines are often considered the most important part of a blog post. Websites like BuzzFeed and UpWorthy have built their business around crafting content with headlines that entice click-through. A good headline can make or break a post when you post on LinkedIn.
On my personal blog, I’m a fan of crafting a dozen or so headlines, and then split-testing them.
Want more marketing tips, like LinkedIn growth strategies? Check out my podcast Now, you can’t do this as easily when you write a post on LinkedIn, but there are some alternative options if you’re really interested in crafting the best possible headline:
- Poll your social media audience or email subscribers. You can easily set-up a poll with Title Tester or your survey program of choice. Simply list out several headline options and ask people to click the one they feel most compelled to read.
- Buy some AdWords ads and use different ad copy to see which one is clicked more.
- When you write a post, publish with one headline, and Tweet the post with varying headlines along with different unique Bitly links. Then edit your post headline to use the version that had the greatest click-through rate.
Back to the LinkedIn data…
Don’t write Question Posts —LinkedIn posts where the headline poses a question perform poorly.
Do write “How Posts” —These posts perform best across the board in terms of LinkedIn Publishing metrics.
Do write “List” posts —These posts perform well , getting slightly more post views, post likes, LinkedIn post comments, and LinkedIn Shares than non-list posts.
Don’t write headlines like:
“Do Business Schools Breed Arrogance?”
Write them like:
“Business Schools Breed Arrogance”
“12 Reasons Business Schools Breed Arrogance”
“How Business Schools Breed Arrogance”
5) Divide your post into 5 headings in order to attract the greatest number of post views.
Using headings (H1, H2, H3 tags, etc.) to break your post into easily digestible (and skimmable) sections will help your post perform.
6) People like to read long-form content on LinkedIn—1,900 to 2,000 words long
On average, the longer the post, the better.
Post with large word counts perform well.
Posts between 1900 and 2000 words perform the best and gain the greatest number of post views, LinkedIn likes, LinkedIn comments, and LinkedIn Shares.
7) Don’t get your audience all fired up
Posts written in language reflecting a positive sentiment tend to get the most LinkedIn shares and likes.
However, neutral language posts tend to see more comments and post views than both positive and negative sentiments.
For example, the following text is from a post written in a neutral tone:
“Aside from the military, real estate agents, especially those selling high-end homes, use drones to fly over their listed properties and capture aerial footage of the grounds and surroundings. Likewise, professional photographers use them to capture unique photographs that would be hard to get by walking…”
About the topic of drones, it is neither positive nor negative. It is neutral and all about stating the facts.
If the sentiment of your post is not inherently clear to you, there are a number of free sentiment analysis tools you can use to assess your writing.
A positive sentiment score will be greater than 0, a neutral score will not have a score, and a negative sentiment will be less than 0.
So, if you’re looking for feedback from your posts, or traffic, go all Switzerland with your writing and keep it neutral.
8) Make your content readable for an 11-year-old
For those of you that are unaware, the Flesch-Kincaid Reading Ease test is a means of assessing the comprehension difficult of English text. Readers Digest for example, is know to be written in a Flesch-Kincaid Readability Score of around 65, which is considered “Standard” difficult, easily read by 13-15 year olds and by 80% of adults. ( Click to tweet )
Despite what conventional wisdom might say about the LinkedIn audience being more educated, an “Easy” (Flesch-Kincaid Readability Score 80-89) readability level attracts more post views , LinkedIn shares, and LinkedIn likes to the LinkedIn publisher post.
9) Promote your LinkedIn publisher post on other social networks!
If you are planning to use other social networks to promote your LinkedIn publisher post, which you should, Tweets have the highest correlation to LinkedIn success metrics.
For the data nerds reading:
- 0.81 Spearman R for Tweets to LinkedIn post views (R-Squared is 0.65)
- 0.83 Spearman R for Tweets to LinkedIn Shares (R-Squared is 0.69)
- 0.81 Spearman R for Tweets to LinkedIn Likes (R-Squared is 0.66)
- 0.69 Spearman R for Tweets to LinkedIn post comments (R-Squared is 0.47)
Whenever you write a blog post, on any platform, it is important to promote it.
The LinkedIn publishing platform is no exception. I adhere to the 80/20 rule. Spend 20% of your time crafting content and 80% of your time promoting it. ( Click to tweet )
A part of that 80% time should be spent branching out to other platforms for promoting your LinkedIn post, like Twitter—which the data says supports its success.
Tip: You can use a tool like Twitter Analytics or Tweriod to determine the best times to promote your posts.
These are the time I should be Tweeting for a maximum # of impressions. Darker colors = more clicks. #tableau pic.twitter.com/6d21BNX4xg — Paul Shapiro (@fighto) August 28, 2014
10) LinkedIn likes get you views, shares, and comments
LinkedIn post likes are the common denominator between the other LinkedIn metrics. More post likes will also get you LinkedIn shares, post views, and comments according to correlation data.
Again, just for us data nerds:
- LinkedIn post views are most correlated with LinkedIn post likes (0.77 Correlation Coefficient)
- LinkedIn Shares are most correlated with LinkedIn post likes (0.94 Correlation Coefficient)
- LinkedIn post comments are most correlated with LinkedIn post likes (0.84 Correlation Coefficient)
Tip: Adding a call to action at the end (or beginning of your post), encouraging people to click the thumbs up and like the post is likely a very effective way of gaining more views and shares.
The effort required to like a post is less than adding a comment or even sharing it, but it can lead to both!
Bonus Tip (#11): Publish your LinkedIn posts on Thursday
In order to get the maximum number of post views…
- Your title should be be 40-49 characters long.
- Include 8 images in your post.
- Don’t embed multimedia such as YouTube videos into your blog post.
- Write How-to posts. They perform the best. You may also write a List post, but they don’t perform nearly as well as How-to posts. Don’t write a question post.
- Divide your post into 5 sections with headings (h1, h2, h3, etc.)
- Write between 1,900 to 2,000 words.
- Your writing should have a neutral tone.
- Write your post so it can easily be understood by the masses, preferably with in an “Easy” readability score of 80-89 which is easily read by an 11-year-old.
- Publish your post on Thursday for maximum number of views.
- Cross-promote your LinkedIn posts on Twitter.
- LinkedIn post likes are the common denominator between the other LinkedIn metrics. More post likes should also get you LinkedIn shares, post views, and comments according to correlation data. You can encourage people to like your post with a call to action.
A Final Word
The data is there to guide you. These are only suggestions.
Of course, there will be the occasional outlier, exception to the rule, or variable we didn’t account for.
And you may be that representative example.
If you try something here that doesn’t work, test it, or try something different. In the end, you should be doing what works.
Now You Try It
Go forth and dominate the LinkedIn publishing platform and let the data guide you!
Get featured in your channel of choice, get tons of post views, send referral traffic, use it for SEO , or get email list subscribers. The world is wide open.
In addition to the data, I put together a bonus section that shows you exactly how to make content on LinkedIn get more views. You can access the bonus content here .
P.S. OkDork is giving away 10 copies of the new book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success to the first 10 commenters. Leave a comment with the funniest title that describes your job.
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332 responses to “How to Post on LinkedIn: 10 Tips from Analyzing 3000 Posts”
Thank you for the valuable information on the blog.I am not an expert in blog writing, but I am reading your content slightly, increasing my confidence in how to give the information properly. Your presentation was also good, and I understood the information easily.
Great advice, but, how do you use H1 to create a header, in a LI post? I cannot work out how to use HTML in a post. How do you include up to 8 images in a post? I can only use one image, unless I use a carousel. How do you use so many characters in LIN? I can on.y use around 1,300. The essential how to, is missing from this article.
Thank you so much for the tips very helpful. I was not so sure of how to post article confidently.
Before, I thought that an article must have an image or video to attract viewers, just like facebook. Thanks for your post, I have reloaded linkedin on apkdownload and try again see if it works
This was great! ? Just what I needed to take on articles!
Most helpful, straight shooter, thank you!
Hello, are we talking here about the “Articles” section of LinkedIn, or just regular posts?. Thanks!
This is my doubt as well.
The writer describes it as post but everything in the blogpost refers to LinkedIn-Article
Thank you for this wonderful breakdown. I’ve recently ramped up my LinkedIn profile but have been hesitant to post things because I don’t want to spend a lot of time for nothing, and also I want to be confident what I post will be relevant, at least to some readers. Cheers!
Insightful! Thanks for sharing!!
A very useful article, thank you! Particularly interested in your advice against including video. Staying within a single medium has always made sense to me, but the proliferation of video on LinkedIn recently has made me wonder whether this is the best approach. So thanks for the reassurance!
Referring to your article, is there a difference between the “post” and the “article” feature on Linkedin?
Assuming that these are stats for articles and not posts?? A post cannot have different text styles such as h1, h2 etc.
It appears this is about articles vs posts. However, you can copy and past your post text into a tool like yaytext.com and manipulate the text to create bold, italics, etc. that you can then paste into your LinkedIn post.
Thank you for this valuable advice! I have been struggling with this.
Isn’t this guidance on writing a LinkedIn article? Posts are short, articles long, what am I missing?
You need to explain up front that this is for blogs. You keep saying “posts,” but it’s not a post you’re talking about, it’s a blog. Your title is completely misleading for those looking for information about posting on LinkedIn.
LinkedIn only allows 1300 words. Please comment on this!
Just what I was looking for. Makes a lot of sense, proof will be in the pudding as I follow them.
Quill-flicker… I’m a new copywriter, I’m sure I’m too late for the book, but worth a try if its as well written as this article.
Thank you, excellent tips! Totally appreciate your expertise, where would we be without data nerds…?
What is your opinion about using content from an already existing blog post for a long form post on LinkedIn? Duplicate content an issue?
Thanks for sharing these valuable tips!
These are some interesting tips for LinkedIn. I have experimented a lot, and my view is that targeting is really important.
Pen Slingers (funny name for copywriters) I may be too late for the free book but it’s worth a shot. Your article is excellent also. I will be utilizing all 11 tips. Thank you!
Hello, I wonder how we can put 2000 words into Linkedin posts when there is a limit of 1280 characters limit for posts. Please inform me how to loophole around this restriction, if you know.
Hi. The high word count is referring to your published article on the LinkedIn platform and not to the actual ‘posting’ on your timeline which, as you say, is limited.
Good point. It must be referring to the “Articles” section of LI
I think the article is somewhat out of data and just the date on it has been updated. They’re referring to Linkedin articles not posts – and for some time articles have underperformed posts in terms of visiblility.
I appreciate your understanding on the LinkedIn Metrics and thank you for sharing such an useful content.
Thanks so much. I’ve been looking for something like this!
I write to save my skin.
Great piece of information, I will put this to work
Great, I am going to install your posting ideas this week. Good read.
Such a resourceful piece. Many thanks for sharing.
Valuable insight and interesting statistics.
Hi Paul, Superb, a great guide to what kind of posts perform best, specifically, on LinkedIn to aspiring ones. Even giving tip on keeping in mind Easy” readability score!
Great read and thoughtfully put together with stats! Thanks a bunch. Wish I was one of the top 10 but missed it.
I found your post interesting to read. I cant wait to see your post soon. Good Luck with the upcoming update. This article is really very interesting and effective.
Great article!!! Question: Any stats on Re-posts of older articles you have written for linkedin that are still relevant?
<3 a great post, man! Love it, thanks for sharing. It is very helpful. Surely, I will take care of these things in my next post.
Great article! Thanks for all the research, must have been a lot of work.
This may seem trivial but the title length analysis – was that including spaces or without?
Hi Paul. Thanks for sharing these useful tips. I was wondering if there is also a correlation around the time of posting on Thursdays.
this is so insightful
Thanks for doing the research on this. I found it helpful and clear.
Thank you very much for publishing such a large list of useful tips. I really hope you will continue to publish this type of content.
Thanks so much for the tips! I will launch my first blog post on Thursday! 🙂 QQ: How will I know which hashtags to use to add traction?
Love the article, great template for linkedin newbs and ninja’s as based on such a wide sample. I shall be using this advice from now on.
Excellent article Noah! I am just having one question which I couldn’t find answered in your article. Should we include external links into the LinkedIn article, or is it better to avoid it?
Thanks for sharing your tips. I’ll use your advice on pictures and headings.