importance of case study in business policy

The Importance of Case Studies

importance of case study in business policy

Case studies are, arguably, one of the most essential components of any marketing or communications strategy. They may take time and effort, but the payoffs are well worth their effort and have been seen time and again, from organizations both big and small.

As Business Analysts, we’re often involved in creating or contributing to case studies, so it is important we understand what they are, the purpose they serve, and the benefits that they can bring. 

What Are Case Studies?

In essence, a case study is a report published by a company that highlights its approach to a challenge, the strategy used to solve the issue(s), and the effectiveness of the solution. It presents a holistic, in-depth review with valuable information about the costs involved, the expertise of the company employed, and the benefits achieved.

The Many Benefits of Case Studies

Case studies have a huge range of benefits, from insight to influence. They are used in nearly every industry, from finance to health care and they offer organizations the ability to convert observations into useable data.

importance of case study in business policy

But that barely scratches the surface of the many benefits of case studies. Let’s dig a little deeper and look at some of the long-lasting effects that case studies can have.

1. Boost Customer Confidence

Case studies are an excellent way to display your team’s skill and expertise in action. It’s one thing to propose a plan for improvement, or a solution to a challenge, but some customers may be skeptical of your team’s ability to follow through or produce the appealing results you’re promising. 

Case studies are exactly the type of proof they need to help push them past skepticism and into belief, and possibly, across the finish line to approval of your partnership. If it’s an internal project, case studies could be enough to convince decision-makers to pursue your solution to a challenge.

2. Improve Brand Awareness and Reputation

The reality of the world today is that every company in every industry has competition. Consumers are also becoming smarter about marketing tactics and messaging, so providing proof and backing up claims is essential for presenting your company as genuine in its promises. That’s where case studies come in. 

Case studies are social proof that the promises and claims that your company is making are true. They provide facts and statistics to show how your company improved productivity for your clients by ‘x’ amount, increased profits by ‘x’ amount, or implemented ‘x’ solution to combat a specific issue. 

Providing such proof of expertise bolsters your reputation and can increase brand awareness. Case studies can be published and distributed to current customers to remind them of why they partnered with you initially, and can help increase your company’s reputation and brand image as new potential customers discover you. 

3. Provide a Strategic Solution

No customer wants to partner with a company that acts erratically or thoughtlessly. Case studies provide insight into real challenges and an in-depth look at how your company goes about solving them. They give you a chance to display your strategic thinking and approach, your expertise and innovation, and your ability to follow through on your promised solution. 

4. Assist with Furthering Research

A case study helps show how different aspects of your business work together. They highlight a problem and how the executed solution provided value. They can also play a role in broader research. As you explore and analyze new ideas, other theories and methods can surface. This additional information can help you refine your strategies and further grow the value you provide. Case studies make great reference points that can show, not only how innovative, productive, and proficient your company and teams have become, but how trends have unfolded within your customers and services.

Final Thoughts

As you can see, case studies play a crucial role in the communication of how your team and you, as a Business Analyst, face challenging situations head-on and provide strategic, value-driven solutions for your customers. Once you have a better understanding of case studies and the deep benefits they provide to you and your brand, it’s easy to justify the time and effort that goes into creating them. As you create your next case study, use it as a reminder to take pride in the hard work you’ve done and the results you’ve achieved.

– Written by Jeremy Aschenbrenner, The BA Guide

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Why Are Case Studies Important In Business? 2023

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Any business, large or small, benefits from client testimonials. For a freelancer like me, a 5-Star Google review is like SEO gold. But for any business, having the ‘social proof’ of genuine case studies can make a real difference to your bottom line in 2023.

But why are case studies important for your business? Reviews and testimonials only tell half the story. Having evidence-based case studies detailing how you helped a customer solve their problem can be a highly effective marketing and lead generation tool for your business.

What are business case studies?

In the marketing world, we hear a lot about the power of storytelling and how it’s used as a tool for persuasion. Used well, and you can immediately create empathy with your customer. Speak to them on their level – telling them you understand their problems or pain points – and they’ll be itching to find out more about how you can help them.

This is basically what a case study is, or rather how it works. Using a story-based structure, they describe how a customer or business problem was overcome by using your business, product, or service.

Detailing your process and your customer’s positive experiences. It’s a surefire way to make your business the authority in your sector or industry. And while customer reviews have their place in business, case studies dig a little deeper.

The main point to remember is that case studies are real – based on actual events with actual customers. So they’re more believable to people straight away. And with the majority of sales decisions based on believability – and trust – you’re onto a good thing.

Why use case studies in business?

The aim of a good case study is to tempt the reader into finding out more about you. To ask for more information, and to get them one step closer to buying from you.

Woman on phone find out more about case studies

Get your reader one step closer to buying from you

By using the story of a satisfied customer as a prime example of your business in action, your case study will tell others how good it is. People love to read stories about other people. If you can tell them how you’ve helped them solve a problem, they can relate to it – because they’ve got the same problems.

Does your business sit in a competitive market? A case study can help set you apart from your competition, explaining the value you can offer.

Is your product or service more technical and not easily explained in a few words? An engaging case study can make it clear to people. In these cases, education is key. The more information you give your potential customer, the easier their buying decision becomes.

Case studies, though factual, are people-focused and less formal, making them more interesting for people to read. Based on real benefits, it can create immediate credibility for you. And without any of the sales talk or self-promoting publicity found in other marketing too.

Can a business case study help me?

In a word – yes. You might be a freelancer, an SME, or a global corporation working in any B2B or B2C sector. Either way, you’ll have a project story to tell about your customer. And, as I said earlier, that can be a brilliant lead-generation tool.

Graphic showing maximum leads

Use case studies as an effective lead-generation tool

When anyone wants to buy or research something, they jump online and Google stuff – it’s now second nature to us. So when you appear in their search results, they’re hoping to see useful information. And that helps them make a decision – especially if they’re spending a lot of money.

Depending on what you sell or offer, is your website loaded with options, choices, or specifications? That might be way too much to take in at the start of a potential customer’s buying process. Case studies make what you’re all about easier to take in.

They break things down into a simple, but effective, formula: – the customer’s challenge – looking at the solution – focusing on the implementation – the end results

Adding in a compelling customer quote – even when anonymity is important – reinforces how you’ve met their needs and solved their problems. And, if you’re in the B2B marketplace, adding specific results such as savings, revenue gains, or ROI always helps illustrate the value you’ve offered your customer.

Using case studies in your business marketing

So now you know how and why case studies can be so important for your business,  your next step is to build case studies into your marketing plan to open up new opportunities for your business.

Writing effective business case studies is a service I offer to businesses of all sizes – including yours. Taking your background information, I combine research and interviews to tell the whole story. So use their potential to promote your product or service and increase your bottom line.

Start generating more leads and enquiries today. Contact me to take the next step today, and let’s talk.

But case studies are only part of the story. I can help your business in other areas as well, including blogs and engaging website copy. Find out more about my other copywriting services .


“It’s important to Ceramicx to increase the value of our industrial engineering case studies and general website copy. Graeme does a fantastic job working with us using the topics and points we give him to complete these for us. Some of the case studies he’s written have since been used on several industry websites, increasing our press coverage.” Rachel Harrington | Marketing & Design | Ceramicx , Ireland

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The Importance of a Case Study in Business

By hristina efinska.

Why is a case study important for your business? First of all, gaining the trust of potential clients can be a struggle. Then, before you can even expect to earn their trust and become their partner, you need to show your ability to deliver on what you promise. One of the most effective ways to do so, is by creating a case study. 

In this article, we would like to walk you through the creation of a successful case study for your business. A case study that positions your company as an authority on the market, explains your problem-solving mindset and provides social proof.

What is a case study?

By definition, a case study is an in-depth research method that consists of a detailed investigation of a specific subject of study. The reason why we create case studies is to bring a complex topic closer to a broader audience. Case studies make it easier for us to connect the dots and have a better understanding of a specific subject matter. 

The case study has been used as a research method for a long time, especially in social sciences. It has been applied in various disciplines examining real-time life situations and providing a foundation for numerous ideas.   

case study for business

Benefits of Preparing a Case Study

1. you get to tell a story of success.

When you think about it, storytelling plays a crucial part in selling your product or service. That’s why you need to present your case studies as success stories. First, you introduce your characters (the clients or customers), then you describe the problem they faced, how you helped them fight the specific conflict, and then you wrap everything up in a conclusion. Remember, you need to show everyone that your customers are the heroes here, not you. You are what helps them save the day, the wind in their back. This is what makes case studies engaging, readable and relatable.

2.Your client comes first

The biggest benefit of publishing case studies for your business is that they represent your customer’s and client’s voice, not your company’s. All of the content that comes from your marketing and sales teams, like webinars, blog posts, podcasts, social media posts, are often viewed as self-serving, so people tend to be slightly more skeptical of them. Contrary to that, the case studies come directly from the client, which means they act as a third-party endorsement.

Case Study Plan

Key elements of an engaging business case study

There are a number of ways you can write a case study in business. While there is no straightforward answer to how to do it, here are some key elements that you need to consider: 

  • Info about the client 

An outline of the business case study

  • The proposed solution 
  • The results 

Info about the client

Introducing your client to the audience is one of the fundamental parts of a well-prepared business case study. By doing so, readers can get a grasp of the situation. They will meet the client and have a better understanding of how they are facing their problem. Here, the readers can even relate and feel as if the case study was written about them. If you achieve this, half of the work is done.

It’s important to have a clear outline that is easy to read and understand. You can apply various forms and techniques such as a blog post, a short video, or an infographic. It doesn’t really matter which form you choose for the case study because what makes the click is setting the right expectations for your audience. You can do this simply by listing what you will cover in what follows.

The client’s challenge

Well, you are off to tackling the main reason why you are writing the business case study in the first place. Meaning, you need to be careful and make it easy to understand. Presenting the challenge in a simple way is maybe the most challenging part. Keep it short and to the point. The more focused you make it, the more people will read it. Always have your audience in mind and do it in an easy-to-grasp manner.

The proposed solution

Business case studies are like stories. First, you introduce your client, then you describe the problems they had and at the end you give the solution you provided for the problem. When putting forward the ways you helped the client, do it so with the client as a key figure. Your client needs to provide inspiring stories so that your next prospect will hire you.

The results

Solidifying a strong working relationship with your existing customers is one of the key purposes of a case study in business. If a customer is happy and supported by you, they are likely to work with you again, By making your customers look good, you will attract prospects that crave the same outcome for their business.

Client Testimonials

How to get testimonials from your clients?

First thing’s first, you need to get your clients to provide inspiring testimonials for your good service. Resist the temptation to consider just any client for a case study testimonial. Case studies for business should address the issues that potential clients might have, so be selective.

1. Ask your most loyal clients

The best place to start is with your company’s most loyal clients. You know, the ones that have been with you since the beginning, and you know you have brought them success. Typically, these clients have had positive experiences with your service, and as a result, are willing to share their story of success.

Next up, check which of your clients have had recent wins. Speak to people who’ve done some hands-on work on the clients to identify a list of your best candidates so you can approach them first to participate in a case study.

2. Do your homework before you approach them

Before you reach out to your existing clients, think carefully about the timing of your request. Take time to do your research, so you understand the possible theme of the specific case study may be. For extra points, you can also research the specific person you’ll be reaching out to if you’re not already familiar with them. That’s how you’ll identify who can make an introduction, or at least help you personalize your request.

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3. Explain why it is a win-win situation

Before you reach out to your clients, make it clear what’s involved if they agree to participate. Outline the whole process ( be specific and make it understandable), how much time it will take, and how you’ll be using the case study once it’s finalized. Make it clear that by participating in this, they’re assisting your company, but they have benefits as well. Being profiled in such a study can become a valuable tool for them to scale their profile and potentially position themselves as an authority in their industry.

At the end of the day, you work hard at what you do. But eventually, you have to show it to the world — and, most importantly, to your potential clients. Make sure you follow the aforementioned steps that will showcase your work is effectively communicated. For an easy start, head on to our case studies link , and learn how we brought success to our clients by hiring dedicated teams for their needs.


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importance of case study in business policy

Content Marketing

3 reasons why you need business case studies.

The world of enterprise technologies is a very competitive market, that’s why it’s important to leverage as many communication tools as possible to make your company stand out among the crowd. Most companies initial thought is to employ marketing and public relations efforts including ads, press releases, contributed articles and so on, but one very successful resource that often gets overlooked is the business case study.

Raising brand awareness is the most talked about reason for producing case studies, but it’s not the only reason. There are many overlooked benefits as to why companies should be producing frequent case studies and making this a best practice.

Below are three reasons that highlight why you need business case studies.

1: Internally address challenges and best practices : No matter the technology or product, every enterprise will face challenges. Business case studies can serve as a great before and after tool to help break down and analyze those challenges and the solutions employed to solve them for your IT team.

Although no customer or implementation is always the exact same, business case studies help you gain visibility on a project and see what worked and what you need to change for next time. As you approach situations and customer challenges that are similar, business case studies will allow you to compare and contrast with past implementations. From your case studies you can then build an ongoing best practice guide that your internal team can follow. This will increase your teams productivity by removing the need to start an implementation idea from scratch, saving both time and money.

importance of case study in business policy

2: Attract customers : There is no better selling point to prospective customers than having proof of real-world examples of challenges that your company has helped solve. Business case studies reinforce that your product/services work. This increases confidence in a prospective customer choosing between your product/service and a competitor’s.

Additionally, in cases where you are solving a very specific or unique challenge that cannot be easily fixed with a simple solution, case studies can highlight the fact that you are willing to think outside of the box to help a customer solve a problem. It can also serve as a direct proof point that you are actually able to solve your customer’s pain point.

3: Gain more exposure with the media:  Case studies are a great resource to start conversations with the media, as you are offering them something rather than asking them for something. Editors have the ability to communicate your key messages to your targeted audiences.

Much like customers, editors resound with customer success stories. Editors are fact-based and case studies show real-world examples that prove your company is a key player in the marketplace. From customers your company has helped to overcoming industry challenges.

Getting a customer angle allows editors to share a tangible, results-oriented story with their readers who might be experiencing similar challenges, rather than just talking about what a product/service could do to help.

importance of case study in business policy

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What Is a Case Study and Why You Should Use Them

Case studies can provide more insights into your business while helping you conduct further research with robust qualitative data analysis to learn more.

If you're in charge of running a company, then you're likely always looking for new ways to run your business more efficiently and increase your customer base while streamlining as many processes as possible.

Unfortunately, it can sometimes be difficult to determine how to go about implementing the proper program in order to be successful. This is why many business owners opt to conduct a case study, which can help significantly. Whether you've been struggling with brand consistency or some other problem, the right case study can identify why your problem exists as well as provide a way to rectify it.

A case study is a great tool that many businesses aren't even aware exists, and there are marketing experts like Mailchimp who can provide you with step-by-step assistance with implementing a plan with a case study. Many companies discover that not only do they need to start a blog in order to improve business, but they also need to create specific and relevant blog titles.

If your company already has a blog, then optimizing your blog posts may be helpful. Regardless of the obstacles that are preventing you from achieving all your professional goals, a case study can work wonders in helping you reverse this issue.

importance of case study in business policy

What is a case study?

A case study is a comprehensive report of the results of theory testing or examining emerging themes of a business in real life context. Case studies are also often used in the healthcare industry, conducting health services research with primary research interest around routinely collected healthcare data.

However, for businesses, the purpose of a case study is to help small business owners or company leaders identify the issues and conduct further research into what may be preventing success through information collection, client or customer interviews, and in-depth data analysis.

Knowing the case study definition is crucial for any business owner. By identifying the issues that are hindering a company from achieving all its goals, it's easier to make the necessary corrections to promote success through influenced data collection.

Why are case studies important?

Now that we've answered the questions, "what is a case study?" Why are case studies important? Some of the top reasons why case studies are important include:

 Importance of case studies

  • Understand complex issues: Even after you conduct a significant amount of market research , you might have a difficult time understanding exactly what it means. While you might have the basics down, conducting a case study can help you see how that information is applied. Then, when you see how the information can make a difference in business decisions, it could make it easier to understand complex issues.
  • Collect data: A case study can also help with data tracking . A case study is a data collection method that can help you describe the information that you have available to you. Then, you can present that information in a way the reader can understand.
  • Conduct evaluations: As you learn more about how to write a case study, remember that you can also use a case study to conduct evaluations of a specific situation. A case study is a great way to learn more about complex situations, and you can evaluate how various people responded in that situation. By conducting a case study evaluation, you can learn more about what has worked well, what has not, and what you might want to change in the future.
  • Identify potential solutions: A case study can also help you identify solutions to potential problems. If you have an issue in your business that you are trying to solve, you may be able to take a look at a case study where someone has dealt with a similar situation in the past. For example, you may uncover data bias in a specific solution that you would like to address when you tackle the issue on your own. If you need help solving a difficult problem, a case study may be able to help you.

Remember that you can also use case studies to target your audience . If you want to show your audience that you have a significant level of expertise in a field, you may want to publish some case studies that you have handled in the past. Then, when your audience sees that you have had success in a specific area, they may be more likely to provide you with their business. In essence, case studies can be looked at as the original method of social proof, showcasing exactly how you can help someone solve their problems.

What are the benefits of writing a business case study?

Although writing a case study can seem like a tedious task, there are many benefits to conducting one through an in depth qualitative research process.

Benefits of Case Studies

  • Industry understanding: First of all, a case study can give you an in-depth understanding of your industry through a particular conceptual framework and help you identify hidden problems that are preventing you from transcending into the business world.
  • Develop theories: If you decide to write a business case study, it provides you with an opportunity to develop new theories. You might have a theory about how to solve a specific problem, but you need to write a business case study to see exactly how that theory has unfolded in the past. Then, you can figure out if you want to apply your theory to a similar issue in the future.
  • Evaluate interventions: When you write a business case study that focuses on a specific situation you have been through in the past, you can uncover whether that intervention was truly helpful. This can make it easier to figure out whether you want to use the same intervention in a similar situation in the future.
  • Identify best practices: If you want to stay on top of the best practices in your field, conducting case studies can help by allowing you to identify patterns and trends and develop a new list of best practices that you can follow in the future.
  • Versatility: Writing a case study also provides you with more versatility. If you want to expand your business applications, you need to figure out how you respond to various problems. When you run a business case study, you open the door to new opportunities, new applications, and new techniques that could help you make a difference in your business down the road.
  • Solve problems: Writing a great case study can dramatically improve your chances of reversing your problem and improving your business.
  • These are just a few of the biggest benefits you might experience if you decide to publish your case studies. They can be an effective tool for learning, showcasing your talents, and teaching some of your other employees. If you want to grow your audience , you may want to consider publishing some case studies.

What are the limitations of case studies?

Case studies can be a wonderful tool for any business of any size to use to gain an in-depth understanding of their clients, products, customers, or services, but there are limitations.

One limitation of case studies is the fact that, unless there are other recently published examples, there is nothing to compare them to since, most of the time, you are conducting a single, not multiple, case studies.

Another limitation is the fact that most case studies can lack scientific evidence.

importance of case study in business policy

Types of case studies

There are specific types of case studies to choose from, and each specific type will yield different results. Some case study types even overlap, which is sometimes more favorable, as they provide even more pertinent data.

Here are overviews of the different types of case studies, each with its own theoretical framework, so you can determine which type would be most effective for helping you meet your goals.

Explanatory case studies

Explanatory case studies are pretty straightforward, as they're not difficult to interpret. This type of case study is best if there aren't many variables involved because explanatory case studies can easily answer questions like "how" and "why" through theory development.

Exploratory case studies

An exploratory case study does exactly what its name implies: it goes into specific detail about the topic at hand in a natural, real-life context with qualitative research.

The benefits of exploratory case studies are limitless, with the main one being that it offers a great deal of flexibility. Having flexibility when writing a case study is important because you can't always predict what obstacles might arise during the qualitative research process.

Collective case studies

Collective case studies require you to study many different individuals in order to obtain usable data.

Case studies that involve an investigation of people will involve many different variables, all of which can't be predicted. Despite this fact, there are many benefits of collective case studies, including the fact that it allows an ongoing analysis of the data collected.

Intrinsic case studies

This type of study differs from the others as it focuses on the inquiry of one specific instance among many possibilities.

Many people prefer these types of case studies because it allows them to learn about the particular instance that they wish to investigate further.

Instrumental case studies

An instrumental case study is similar to an intrinsic one, as it focuses on a particular instance, whether it's a person, organization, or something different.

One thing that differentiates instrumental case studies from intrinsic ones is the fact that instrumental case studies aren't chosen merely because a person is interested in learning about a specific instance.

importance of case study in business policy

Tips for writing a case study

If you have decided to write case studies for your company, then you may be unsure of where to start or which type to conduct.

However, it doesn't have to be difficult or confusing to begin conducting a case study that will help you identify ways to improve your business.

Here are some helpful tips for writing your case studies:

1. Your case study must be written in the proper format

When writing a case study, the format that you should be similar to this:

Case study format

Administrative summary

The executive summary is an overview of what your report will contain, written in a concise manner while providing real-life context.

Despite the fact that the executive summary should appear at the beginning of your case studies, it shouldn't be written until you've completed the entire report because if you write it before you finish the report, this summary may not be completely accurate.

Key problem statement

In this section of your case study, you will briefly describe the problem that you hope to solve by conducting the study. You will have the opportunity to elaborate on the problem that you're focusing on as you get into the breadth of the report.

Problem exploration

This part of the case study isn't as brief as the other two, and it goes into more detail about the problem at hand. Your problem exploration must include why the identified problem needs to be solved as well as the urgency of solving it.

Additionally, it must include justification for conducting the problem-solving, as the benefits must outweigh the efforts and costs.

Proposed resolution

This case study section will also be lengthier than the first two. It must include how you propose going about rectifying the problem. The "recommended solution" section must also include potential obstacles that you might experience, as well as how these will be managed.

Furthermore, you will need to list alternative solutions and explain the reason the chosen solution is best. Charts can enhance your report and make it easier to read, and provide as much proof to substantiate your claim as possible.

Overview of monetary consideration

An overview of monetary consideration is essential for all case studies, as it will be used to convince all involved parties why your project should be funded. You must successfully convince them that the cost is worth the investment it will require. It's important that you stress the necessity for this particular case study and explain the expected outcome.

Execution timeline

In the execution times of case studies, you explain how long you predict it will take to implement your study. The shorter the time it will take to implement your plan, the more apt it is to be approved. However, be sure to provide a reasonable timeline, taking into consideration any additional time that might be needed due to obstacles.

Always include a conclusion in your case study. This is where you will briefly wrap up your entire proposal, stressing the benefits of completing the data collection and data analysis in order to rectify your problem.

2. Make it clear and comprehensive

You want to write your case studies with as much clarity as possible so that every aspect of the report is understood. Be sure to double-check your grammar, spelling, punctuation, and more, as you don't want to submit a poorly-written document.

Not only would a poorly-written case study fail to prove that what you are trying to achieve is important, but it would also increase the chances that your report will be tossed aside and not taken seriously.

3. Don't rush through the process

Writing the perfect case study takes time and patience. Rushing could result in your forgetting to include information that is crucial to your entire study. Don't waste your time creating a study that simply isn't ready. Take the necessary time to perform all the research necessary to write the best case study possible.

Depending on the case study, conducting case study research could mean using qualitative methods, quantitative methods, or both. Qualitative research questions focus on non-numerical data, such as how people feel, their beliefs, their experiences, and so on.

Meanwhile, quantitative research questions focus on numerical or statistical data collection to explain causal links or get an in-depth picture.

It is also important to collect insightful and constructive feedback. This will help you better understand the outcome as well as any changes you need to make to future case studies. Consider using formal and informal ways to collect feedback to ensure that you get a range of opinions and perspectives.

4. Be confident in your theory development

While writing your case study or conducting your formal experimental investigation, you should have confidence in yourself and what you're proposing in your report. If you took the time to gather all the pertinent data collected to complete the report, don't second-guess yourself or doubt your abilities. If you believe your report will be amazing, then it likely will be.

5. Case studies and all qualitative research are long

It's expected that multiple case studies are going to be incredibly boring, and there is no way around this. However, it doesn't mean you can choose your language carefully in order to keep your audience as engaged as possible.

If your audience loses interest in your case study at the beginning, for whatever reason, then this increases the likelihood that your case study will not be funded.

Case study examples

If you want to learn more about how to write a case study, it might be beneficial to take a look at a few case study examples. Below are a few interesting case study examples you may want to take a closer look at.

  • Phineas Gage by John Martin Marlow : One of the most famous case studies comes from the medical field, and it is about the story of Phineas Gage, a man who had a railroad spike driven through his head in 1848. As he was working on a railroad, an explosive charge went off prematurely, sending a railroad rod through his head. Even though he survived this incident, he lost his left eye. However, Phineas Gage was studied extensively over the years because his experiences had a significant, lasting impact on his personality. This served as a case study because his injury showed different parts of the brain have different functions.
  • Kitty Genovese and the bystander effect : This is a tragic case study that discusses the murder of Kitty Genovese, a woman attacked and murdered in Queens, New York City. Shockingly, while numerous neighbors watched the scene, nobody called for help because they assumed someone else would. This case study helped to define the bystander effect, which is when a person fails to intervene during an emergency because other people are around.
  • Henry Molaison and the study of memory : Henry Molaison lost his memory and suffered from debilitating amnesia. He suffered from childhood epilepsy, and medical professionals attempted to remove the part of his brain that was causing his seizures. He had a portion of his brain removed, but it completely took away his ability to hold memories. Even though he went on to live until the age of 82, he was always forced to live in the present moment, as he was completely unable to form new memories.

Case study FAQs

When should you do a case study.

There are several scenarios when conducting a case study can be beneficial. Case studies are often used when there's a "why" or "how" question that needs to be answered. Case studies are also beneficial when trying to understand a complex phenomenon, there's limited research on a topic, or when you're looking for practical solutions to a problem.

How can case study results be used to make business decisions?

You can use the results from a case study to make future business decisions if you find yourself in a similar situation. As you assess the results of a case study, you can identify best practices, evaluate the effectiveness of an intervention, generate new and creative ideas, or get a better understanding of customer needs.

How are case studies different from other research methodologies?

When compared to other research methodologies, such as experimental or qualitative research methodology, a case study does not require a representative sample. For example, if you are performing quantitative research, you have a lot of subjects that expand your sample size. If you are performing experimental research, you may have a random sample in front of you. A case study is usually designed to deliberately focus on unusual situations, which allows it to shed new light on a specific business research problem.

Writing multiple case studies for your business

If you're feeling overwhelmed by the idea of writing a case study and it seems completely foreign, then you aren't alone. Writing a case study for a business is a very big deal, but fortunately, there is help available because an example of a case study doesn't always help.

Mailchimp, a well-known marketing company that provides comprehensive marketing support for all sorts of businesses, can assist you with your case study, or you can review one of their own recently published examples.

Mailchimp can assist you with developing the most effective content strategy to increase your chances of being as successful as possible. Mailchimp's content studio is a great tool that can help your business immensely.



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Benefits of Case Studies for Your Small Business

Benefits of Case Studies for Your Small Business

No matter what industry you’re in, the main thing your potential customers want to know is whether your business can actually deliver the promises made on your website and in your marketing. Any company can claim their products or services are of a high quality, which explains why so many consumers consult online reviews before making an important purchase. But reviews aren’t something your business can totally control, and they don’t paint the whole picture of your brand. If you’re looking for a way to demonstrate your company’s value and convince customers you’re the right choice, it’s time to develop some case studies:

What are Case Studies?

Case studies are a research method used in nearly every industry, from medicine to education, to analyze a claim or case. Essentially, case studies are stories of what happened in a real-life situation. In marketing, case studies tell a story of how a real customer overcame a challenge or reached a goal using a company’s products or services.

Like any good story, a case study has a beginning (customer problem or objective), middle (how a product or service was implemented), and ending (the results or objectives the customer achieved). If you’ve written a good case study, by the end, the reader should be relating to the featured customer and visualizing themselves achieving their own goals using your product or service.

Benefits of Case Studies for Small Businesses

Case studies can be developed using a variety of media, from copy and graphics to slideshows and videos. Even with a small budget, your small business can make a big impact through case studies.

  • Tell your story and invite the customer to join you. If your company is publishing blogs, social media posts, and other types of content marketing , that’s great! You are already educating potential and existing customers about your industry and brand in relevant ways. Case studies are yet another way to show off what your company does, and they can help you connect with your target audience even deeper by inviting them to imagine themselves as part of your story. This type of marketing can be highly effective for attracting new leads and increasing customer loyalty.
  • Offer solutions to problems that potential clients can relate to. Like an online review, a case study is a direct endorsement from a satisfied customer whose challenge or problem was resolved by your company’s solutions – but better. It’s a more complete story with real data, and it allows a potential customer to see themselves in the featured customer’s shoes.
  • Provide credible evidence backed by numbers, data, and analysis. It’s not hard to understand why online reviews greatly influence consumers’ decisions – we all want proof of value before we spend our hard-earned money on a product or service. Testimonials are great, but a customer’s experience with your company is subjective. Case studies offer the cold, hard data.
  • Boost your SEO. How people do (or don’t) engage with your online content can impact your SEO . Engaging, informative case studies can draw more visitors to your site and hold their attention, sending a signal to search engines that your content is relevant and valuable.

Here’s another tip to boost the SEO value of your case studies: Develop them based on key topics for your target audience, and choose keywords that relate to those topics. This appeals to both users and search engines.

The best case studies feature a compelling story that a majority of your target audience will identify with. Do you want some help? Contact Triton Commerce today! We strive to make digital marketing easy, honest, and, most importantly, profitable for your business.


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