How Long Should It Take You to Write a Blog Post? [New Data]

Lindsay Kolowich Cox

Updated: February 01, 2017

Published: October 23, 2015

how long does it take to write a blog article

How Long Should It Take You to Write a Blog Post?

According to our research, in every region of the world, most marketers spend 1-2 hours writing a 500-word blog post.

how long does it take to write a blog article

The question of how long to spend writing a blog post is related to the question of how long your blog posts should be . The answer? As long as it needs to be.

Blog posts should be as long as they need to be to serve their purpose -- whether that's thought leadership, driving leads, explaining a new concept, etc.

Some quick posts could take under an hour to write; others might take several hours if they require you to go really in-depth. The time to write each individual blog posts can vary, but we've found that -- on average -- marketers are spending 1-2 hours per post.

(Want more in-depth blogging tips?  Read this blog post for more on how to write a blog post -- complete with blog post templates.)

How long does do marketers on your team spend writing a 500-word blog post? How does that compare with the marketers who responded to our survey? Share with us in the comments.

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How Long Should It Take to Write a Blog Post on Average?

James Parsons

The average length of a good blog post seems to be increasing every year.

Back in 2011, when Google released Panda and changed content marketing forever, blog posts ranged from 300 words to maybe 1,000 from a particularly ambitious marketer.

Panda made those 1,000-word posts the baseline, and now a mediocre-to-good post is around 1,500. I, personally, aim for around 2,000 for everything I write, though I often end up at 2,300 or more.

So how long should it take to write one of these blog posts? Numbers and estimates vary quite a bit, so let's take a look at some data.

Industry Data

Orbit Media has performed an industry survey every year since 2014, asking some common questions about blogging. They send this survey out to bloggers, aggregate the data, and present their findings each year. The most recently published iteration of the survey is the 2022 version, and you can find it here .

They ask some interesting questions. How often do bloggers publish? How many draft headlines do they write? How do they promote their content? It's a fascinating look into other bloggers who have developed their own strategies over the years. Comparing it to your own workflow might be an eye-opening experience.

Among other questions, one they ask every year is "how long does it take to write a blog post?" So what's their data?

How Long to Write a Blog Post

That's the data according to the Orbit survey. The number has gone up every year, as well; initially, it was two hours and 24 minutes on average, in 2014. It crossed the three-hour mark in 2016 and is slated to cross the four-hour mark in 2020.

Here's the interesting thing: the amount of time it takes needs context. That context includes, among other things, the length of the average blog post.

Number of Words in Blog Posts 2023

If that sounds shockingly short, well, those numbers alone don't necessarily tell the whole story.

Over the last five years, the average length of blog posts has been increasing . In 2014, nearly 20% of those responding to the survey said their blog posts were under 500 words long. Today, that number is only 6%. Meanwhile, in 2014, virtually no one said they wrote posts over 2,000 words long, but today 11% of blog posts – written by the people responding to the survey, anyways – are over 2,000 words long.

Compare this to the time invested in writing those posts. In 2014, around 16% of bloggers took under an hour to write their posts, and under 4% of them took over six hours to write. Today, only 4.6% of bloggers take under an hour, while nearly 20% of bloggers take over six hours.

As posts get longer, the time investment to create them gets longer as well.

There are some other factors that can put this data into perspective as well. For example, the frequency of publication . When you're writing 500-word blog posts, it's easy to publish 2-3 of them per day if you really want to. Spending six hours to write 2,000 words, though, means that you're likely only going to be publishing 1-3 blog posts per week. I know of several big-time bloggers that go even further in that direction, writing 3,000+ word posts and publishing only once every 2-3 weeks, if that.

Now, sure, if you're a relative unknown, it's going to be more difficult to pull off that kind of content production schedule. A site needs to hit a certain threshold of popularity and content archives before it can survive on that little content. That's why I often talk about working to build a site like rolling up a snowball.

Factors Influencing Time to Write a Post

So what goes into writing a blog post that makes it take more time? Or, to put the question a little differently, what can you do to balance blog writing so it isn't a terrible slog?

1. Length. Obviously, one of the largest factors in how long it takes to write a blog post is how long that post is. Some topics you can write about for a lot longer a lot more easily than others, sure, but on average, across all blog posts, the longer the post is, the more time it will take to write. Even if you do all of your preparation beforehand and only count the actual time spent writing, the act of typing a post takes longer the more words you have to type.

2. Depth. The depth of a blog post is a huge factor in how long it takes to write a post. This post you're reading right now, I could have written in half the time it's taken me if I was only being superficial, talking about my own experiences, and giving you platitudes about how writing is an art form and how it varies for everyone. Since I'm looking at actual data and giving you an analysis of various factors that influence the topic, it takes longer to write.

Average Blog Post Length 2019

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3. Complexity. The complexity of a topic can dramatically influence how long it takes to write about that topic. Writing a blog post about the average length of blog posts wouldn't take as long as writing this blog post, because this one has more factors and more data to consider. I have to analyze different sets of information and present that information in a consistent, easy to digest way.

4. Familiarity. The more familiar you are with a topic, the easier it will be to write about that topic. I see this often when I'm working on blog posts for clients. I have clients who are in a marketing niche, and since I've written a lot and learned a lot about marketing over the last half a decade or so, it's pretty easy to write a lot of the basis and framework for those posts. Conversely, new clients in niches I don't traditionally write about, like law or medical topics, can take longer. I simply don't have the years worth of accumulated knowledge to draw on for these topics and have to perform significant research first.

5. Original research. Speaking of research, the more research you have to do, the longer it will take to write a post. One thing I wonder about the results of the Orbit survey is how many of those bloggers count things like performing a survey as part of their writing process. I could write up a blog post like the Orbit post in a few hours if I had the data in front of me, but getting that data takes days itself. Do they count that as part of it? I've done a few posts like that myself, doing a lot of data scraping and analysis or sending out interview questions to dozens of marketers and aggregating the results, and those posts take exponentially longer to produce than my average posts.

6. Media creation. This is another factor that doesn't really come up in the Orbit study; the media and other "accessories" for a post.

Adding Media to Posts

When they talk about writing a post, do they mean the actual act of writing the post, or do they include things like:

  • The keyword research that goes into determining the post subject.
  • The iteration and testing of headlines for a post.
  • The creation and optimization of meta information like titles, alt text, and descriptions for the post.
  • The creation of images or videos that you produce to go along with the post.
  • The hunt for social media posts you can embed into your post.

Any of this kind of additional work will add to the overall time it takes to create a post. While the actual act of writing a blog post only takes me 1-2 hours for a 2,000-word post, when you add in the keyword research (which can be anywhere from 30 minutes to 2 hours), the formatting, metadata, and embedding (which can be another hour) and the media creation (which takes another hour or so when I do it myself, though I often hire someone to handle it), it expands quite a bit, and I can see the 4-6 hour estimate being quite reasonable.

7. Experience. Experience is one of the biggest factors at play here. When I was just starting out, I might spend two hours writing a 500-word blog post, optimizing every sentence, and getting every piece of data just right. I might have to do things like double-check style guides, verify common facts, and spend time figuring out a blog post structure.

Blog Posts Written Over Time

By the time you've spent two, three, five, ten years writing blog posts, a lot of that is internalized. You know the good websites to use as sources, you know the basic facts, you know the formatting, you know what works. Not to mention you internalize the act of writing, so you produce content at a faster rate. The better you are at something, the faster you can produce results and the better those results can be.

8. Environment. To a certain degree, the environment in which you write will have an impact on how quickly you can produce a blog post. I've written some while traveling, and it's harder to focus in an unfamiliar environment. Working from home can be difficult if you have the distraction of kids, pets, household tasks, and so on. If you don't have an office, it's easier for non-office distractions to reach you.

9. Mindset. Sometimes you're in a good frame of mind to write, and sometimes not. I've had times when I can bang out a complex, deep post about a new topic in two hours, and I've had times where it takes me eight hours of stop-and-start work throughout the day to write a post that should be simple and easy to produce. Building the writing habit, working in an office, loading up on caffeine; it can all only do so much.

Balancing the Scales

If a blog post takes 4-6 hours to write, is that a good thing or a bad thing? If you're taking less time to write a post, should you feel bad? If you're taking more time to write one, are you doing something wrong?

Blog writing is, at its core, a very personalized task. Every person has their own process and their own skillset. Some people type extremely quickly and can put ideas to paper in a fraction of the time others can. Some people can write quickly but need frequent edits and structural changes. Some people write slowly but rarely ever need more than a quick pass for basic copy-edits.

The key is to balance out all of the various factors to make sure you're able to keep up with your blogging. If it's taking you 8+ hours to write a blog post, even if those blog posts are great, you might benefit from dialing it back a little so you don't burn out. Burnout is the biggest threat, because not only does it make you less enthused about blogging, it makes it even harder and take even longer to do. It spirals, and it's no wonder that bloggers who burn out often abandon their blogs and leave them filled with outdated articles .

Outdated Article

It really depends on your results. Are your blog posts getting links, traffic, shares, exposure, sales? Are they getting the results you want and making your business money? If they are, well, keep doing what you're doing. If not, you might consider making a change.

If they're working, the biggest choice you have to make is this. Do you invest more in making individual blog posts better, or do you invest in writing more blog posts? If you increase your publication schedule and maintain that same level of quality, you could conceivably get more sales, traffic, and growth.

Conversely, putting more time and effort into your existing process might leave you with posts that perform exponentially better on an individual level. Going from average-to-good blog posts to great blog posts can have a dramatic effect if you can pull it off.

Where do you stack up? How do you want to adjust your own blogging habits? Let's have a discussion below!

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James Parsons is the founder and CEO of Content Powered, a premier content marketing agency that leverages nearly two decades of his experience in content marketing to drive business growth. Renowned for founding and scaling multi-million dollar eCommerce businesses through strategic content marketing, James has become a trusted voice in the industry, sharing his insights in Search Engine Watch, Search Engine Journal, Forbes, Entrepreneur, Inc, and other leading publications. His background encompasses key roles across various agencies, contributing to the content strategies of major brands like eBay and Expedia. James's expertise spans SEO, conversion rate optimization, and effective content strategies, making him a pivotal figure in the industry.

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January 15, 2021 at 4:47 am

It takes me forever to think of blogs topics. How do you come up with yours? Thanks in advance

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January 15, 2021 at 11:39 pm

Hey, that just means you're doing it properly. Proper topic research should take a long time - sometimes it takes longer than the actual post you're writing.

It's better to measure three times and cut once. Nothing is worse than investing a bunch of time into a post only to end up deleting it later because it wasn't thought through very well.

I think you'd find this post of ours helpful:

This is a useful technique that I use sometimes too:

I like coming up with a bunch of topics in advance and dedicated at least 1-2 days per week to topic research. Some days are easier than others, which is why I like having a list filled with ideas that I can research and narrow down.

Hope this helps you!

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March 10, 2021 at 7:45 am

Very helpful. I find these take me far longer than 3 hours, but I can see how for a seasoned writer these become a bit easier over time.

March 12, 2021 at 1:34 pm

I wrote a follow-up piece to this on how to write blog posts faster without affecting blog post quality:

Seems like it will be very helpful for you, please let me know what you think 🙂

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October 06, 2022 at 8:00 pm

On average, I think I clock in around 4 hours which is good enough for me.

October 07, 2022 at 7:42 pm

Hey Judith! Not bad! How many words can you write in that time?

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16 experts answer: How long should it take to write a blog post?

April 7, 2016 by John McDougall

How to write a blog post

Wouldn’t it be nice if you could consistently write posts in one or two hours? Or should you spend longer to write deeper content?

According HubSpot’s survey of 4,000 marketers, most marketers spend 1-2 hours writing a 500-word blog post.

Hubspots Survey Of Marketers

But for many, that is not what it feels like when we are faced with the task and we need re-assurance we’re not crazy or stupid for taking longer.

Another study by Andy Crestodina from Orbit Media Studios asked 1,074 bloggers the same 11 questions:

Andy Crestodina Blog Post Study

Key Findings:

  • “In 2014, we found 54% of bloggers spending 2 hours or less per post. This year, it’s down to 48%.
  • A small but growing number of bloggers spend much more time on each post. 16% of bloggers spend more than four hours per post (up from 13%). 6% of bloggers spend more than six hours on a typical blog post.
  • Time spent writing the typical blog post has increased 8% to more than 2.5 hours per post.”

There’s a lot of contradictory information about how long it takes to write a blog post and blogging in general but the following 16 experts should help put things in perspective.

  • Neil Patel – Quick Sprout , Kiss Metrics and Crazy Egg

Neil Patel

Here is a bit more information from blog comments where Neil discusses his blog writing process:

Neil Patel Discusses His Blog Writing Process

  • Michael Hyatt –

Michael Hyatt

  • Jeff Bullas –

Jeff Bullas

  • Chris Brogan –

Chris Brogan

“I keep little text edit files open all over the place. I use Evernote a lot, too. I keep post titles in all of these places, so that when I have a moment or two (it takes me, on average, about 10-15 minutes to write a blog post), I’ll get another one done and schedule it via the editorial calendar plug-in. It might take you twice or three times as long to get out a post. That’s great. Here’s where I’m finding the time:

  • I don’t watch TV.
  • I don’t read blogs endlessly.
  • I don’t wait in lines without doing two things at a time.
  • I get up before my kids (if I can help it), and write while they’re at school.
  • I don’t do phone calls or meetings if I can help it. If I have to, I keep them VERY brief.
  • I’m trying out Dragon Dictate for the Mac (no review yet).
  • I can type really really fast.” Source
  • Kevin Lee – Buffer

Kevin Lee

Here is how he breaks out each activity in terms of time spent:

Analysis Of Blog Post Time Spent

Kevin also points out:

Blog Post Activity Break Down

And Jon Morrow of Boost Blog Traffic has spent entire days just coming up with headlines. So some of this is all relative.

  • Belle Beth Cooper – Buffer

Belle Beth Cooper

After reworking her routine, Belle Beth was able to cut her writing time from 2 days to 4 hours and reports that:

  • Jon Morrow –

Jon Morrow

Here is the post:

How to Quit Your Job, Move to Paradise and Get Paid to Change the World

Jon also says:

Danny Inny

  • Ramsay Taplin – The Blog Tyrant

Ramsay Taplin

  • Krisiti Hines – and

Krisiti Hines

  • Ginny Soskey – Hubspot

Ginny Soskey

  • Meghan Keaney Anderson – HubSpot

Meghan Keaney Anderson

  • Joel Klettke –

Joel Klettke

  • Brian Dean –

Brian Dean

  • Vitaly Friedman –

Vitaly Friedma

  • Seth Godin –

Seth Godin

While he didn’t exactly answer how long it takes him to write a blog post, it sounds like he spends most of his time researching and when he sits down to write it comes out in an absolute burst of a water hose in 15 minutes.

Seth writes daily and his posts are some of the shortest in the industry but also some of the most read. His writing feels more like looking at a Van Gogh painting, whereas most outstanding posts are like looking at a beautifully painted Victorian house.

There is no exact formula for how to write a blog post or precisely how many hours it takes.

Different people have different styles but you can learn to work more efficiently. In fact you must work in a more streamlined way, so you can spend more time promoting.

You also need to factor in your goals.

If your goal is to write a piece of epic content to get links, social shares and PR buzz or your first guest post on a top site, then you will likely be spending 10 hours or more, whereas your “regular” posts might be done in as little as 1-2 hours.

And hey, if you are Seth Godin or Chris Brogan you might be able to whip of some of the most read posts in the world in just 15 minutes!

If SEO is your goal, then you should also be aware that according to Searchmetrics, the average word count for a top 10 ranking page is 1,285 words, up from 975 words in 2014. So busting out daily 500 word quickie content stuffed with keywords, might not do as much as you think.

Regardless of how long it takes, learn from the best and be sure to develop your own God given voice.

Once you find your voice and can work “smarter not harder”, you will be well on your way to reaping the magnificent rewards that blogging and building authority can bring.

How long does it take you or your team members to write a 500 word or 1,000+ word blog post?

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How long should a blog post be? The ideal in 2024

  • Lena Sernoff
  • Dec 14, 2023
  • 11 min read

How Long Should a Blog Post Be in 2022

Creating a blog is a wonderful way to share your ideas and opinions with the world. But beyond being an outlet for creative expression, blog posts can also lead to substantial website traffic, social media shares and backlinks.

In order to reap the most benefits from your articles (and this type of website ), they need to be well written at an optimized length. This leads us to the pressing question, "how long should a blog post be?"

At Wix, we've been in the business of blogging, for over a decade (and perfecting how to make websites for a lot longer) and learned a lot of great lessons along the way, including the ideal blog post length. In this article, we'll "spill the tea" with our insider tips on how long your posts should be, the benefits of long-form content and how to execute writing a rock-solid longer piece.

Ready to get blogging? Get started with Wix today.

How long should a blog post be?

The ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450. When you stay within this average, your articles are more likely to rank higher on search engines, get more social media shares and backlinks. We came to this conclusion after in-depth industry research and analyzing our very own results from the Wix Blog .

However, while these numbers are a good place to start, there is no “one size fits all” solution as different topics require different depths of content. To fine-tune your article length, think of the reasons why you chose to start a blog in the first place and the type of blog you want to share.

Here is the general correlation between blog post word count and the kind of content it’s commonly used for:

Less than 300 words: Blog posts with less than 300 words are rarely ever recommended. If or when they are used, it is mostly for generating discussion with the goal of getting comments. This length is not good for SEO or social media shares.

300 - 600 words: This average blog post length used to be considered “standard” in the past. Now, this window of words is too short for showing authority to rank on search engines as it won’t typically give you enough room to go deep on a topic.

600 - 800 words: This range is most common in professional journalism and in newspaper articles. Also, product description and encyclopedia entries often fall in this word count window. These articles can begin to get you some shares and backlinks.

1,300 - 1,700 words: Here you will often find “What is ...” blog posts. Once you enter this territory, you will see a lot more social media shares and more educational valuable content that gets backlinks. This word length is also commonly used by influencers that write promotional posts.

1,700 - 2,100 words: This is an ideal blog post length for “How to ...” articles. Additionally, here you will begin seeing good opportunities for lead conversion and organic traffic from search engines.

2,300 - 2,500 words: Welcome to the golden blog post length as determined by search engines. A common blog post format seen here is listicles, as they tend to give a complete picture at length. These articles are typically thorough and educational, and therefore have a much higher chance of ranking on search engines. When you write a post of this type, you will have the highest chance of getting valuable traffic to your website and convert visitors into leads. Here at Wix, our blogging team tries to stay in this sweet spot whenever possible. In fact, this article itself is 2,476 words.

4,000 words: Pillar pages and thorough guides are the most common types of articles written using 4,000 or more words. These posts are all-encompassing articles that cover a topic in extreme detail in order to build authority.

Determining the ideal blog post length

As we just discussed, you should decide how long a blog post should be one article at a time, after you've made your website . To help you make the best choice in each case, there are few questions to consider before you start typing:

What’s your blog topic and its expected comprehensiveness?

Depending on the blog topic idea you’re writing about, there are different depths of content expectations. A blog post about why you should go vegan might be different in average blog post length from a listicle of all the best hostels to stay around the world. The same goes for your general subject matter. Chances are a book blog will be wordier perhaps, than a travel or fashion blog.

Who is the audience you’re writing for?

A best practice in writing the right length article is knowing your audience, focusing on the reader, and understanding their intent. Put yourself in their shoes and imagine exactly how much information they're expecting and hoping to get, you'll be better able to choose the right average blog post length of your article.

It’s important to consider whether the audience is amateur or advanced topic experts already. Their level of knowledge will allow you to know if you need to give a lot of extra background information before jumping in, how deeply into a topic you need to go and how many words it will take to do so.

Which goal are you looking to achieve?

A blog post’s goals can vary from ranking on search, getting social shares to driving sales. Once you know exactly what it is you’re hoping to get out of the piece, you can refer back to the blog length chart to match your goals to the average word count.

How long are the competing blog posts that are currently ranking?

There is no need to reinvent the wheel. Type in the most relevant keyword related to your topic into a search engine and reference currently ranking blog posts to see how in-depth they are.

Next, do a quick word average blog post length count for each of the articles. This will help you know what length of an article search engines have deemed appropriate for answering the subject you’re covering.

The 3 benefits of long-form blog posts

By now, we’ve determined that the closer your article is to 2,450 words, the better for your blog post’s performance. But why is longer-form content preferred? Don’t people get tired of reading so many words and then bounce, lowering your relevancy? Not necessarily. There are 3 main benefits of longer blog posts you should consider:

01. Longer blog posts lead to more time on page

40% of people stay longer on the page with long-form content. Naturally, the longer an article is, the more time it will take a person to read it or at least skim through the sections and headings. This extra time spent on your post can help send positive signals to search engines that your article is relevant and high quality, and therefore worthy to rank in a good position.

Additionally, if you’re monetizing your blog from serving ads or adding affiliate links, you get more opportunities to display your promotions, and hence greater chances to make a profit.

02. More words equal more social shares and backlinks

It’s been proven that long-form content between 1,000 - 2000 words generates 77% more backlinks and 56% more social shares than content shorter than 1,000 words. This is great for boosting your authority as a writer, whether you're guest posting or writing for your own blog.

One possible explanation for this is that people are most likely to find value in a longer post, thus being more likely to share such helpful content with their network or link to it as a source.

03. Long-form content drastically improves SEO

Search engines' missions are to organize the world’s information and make it universally accessible. They aim to show trustworthy, well-researched, reliable results to its billions of users. Therefore, writing a 300 word blog post is very unlikely to uncover a topic enough to rank. To improve your blog SEO performance, stick to longer-form content that can prove value and authority.

Remember, showing up for widely searched keywords can highly increase your traffic and result in more conversions and business opportunities for you. So even if writing those additional 700 words might feel like a hassle, it can pay off big time.

The downsides of long-form blog posts

Long-form blog posts can be a great way to provide your readers with in-depth information on a topic. However, there are also some potential downsides to long-form blog posts, including:

01. Longer blog posts can be time-consuming

Long-form blog posts can be time-consuming—for both you and the reader. They require a lot of research, writing, and editing. This can be a significant investment of time, especially if you are not used to writing long-form content. This can also be daunting for some readers. If your post is too long, readers may lose interest and stop reading before they reach the end. This is especially true if your content is not well-organized or if it is not engaging.

With all that said, nowadays, you can experiment with using AI to write your blog posts .

02. Long-form content may not be as shareable

Short-form content, such as infographics or videos, is often easier to share on social media. This means that long-form blog posts may not get as much exposure as shorter pieces of content, and it might not have the same potential to go viral. It is more difficult to promote because it is harder to share on social media and to get people to read long-form content in its entirety. This doesn't mean that you should throw out your long-form strategy altogether, but it is a downside to consider before you get started.

03. It can be difficult to stay on topic

When you are writing long-form content, it can be easy to get sidetracked and to start discussing topics that are not relevant to your main point. This can make your content less cohesive and less effective. To avoid this, it is important to have a clear outline of your content before you start writing. This will help you to stay on track and to make sure that your content is well-organized. You should also be careful to avoid introducing new topics unless they are directly related to your main point.

How to write long-form blog posts

We’d hate to send you off lost without knowing how to produce long-form blog content. This is why we’ve come up with 10 easy-to-follow tips on how to write blog posts that are longer, more detailed and most importantly - rank. Trust us, we follow all these steps in each blog post we write.

Do all your research before you start

Pick strategic keywords to use in your article

Create a brief and detailed outline

Clearly label headings and sections

Use images to break up paragraphs

Vary sentence structure

Include bullet points and numbered lists

Write readable text in active voice

Keep paragraphs short and include transition words

Add your original perspective

01. Do all your research before you start

To prevent getting overwhelmed with writing a longer piece, it's best to do all your research beforehand. You should fully understand the topic, how competitors went about it, your goals and which audience the article is targeting.

As we mentioned before, read the top 10 blog posts that are currently ranking on search results. A bonus tip is to see what Google suggests in the “People also ask” section. These questions can give you more ideas of what you should be covering in your post.

02. Pick strategic keywords to use in your article

Each topic you choose to analyze or problem you wish to solve comes down to keywords and phrases. Keywords are what curious readers plug into search engines to arrive at articles, blog posts or even business websites.

Wondering how to do keyword research ? With the help of blogging tools and keyword planners like Ahrefs, Google Keyword Planner or Semrush, you can strategically find high search volume keywords related to your post to include in your article.

It’s best practice to include the keyword in the blog post title, introduction, SEO description, and a few times throughout the article. Doing so will help search engines understand that your article closely correlates to the search phrase and will be more likely to rank your blog post.

SEO optimization for how long should a blog post be. Photo of a butter squash soup blog post and SEO settings

03. Create a brief and detailed outline

Putting together a brief helps prepare your outline, which helps you lay out your article. In this preparation phase, write bullet points on what each section of your post will cover, which of your other blog posts you might want to link to, and where you’ll place keywords. All of this makes it much easier to write the piece.

04. Clearly label headings and sections

We all know that we’re suckers for skim reading when we’re short on time. By writing headings that clearly define each section and break down sub-ideas with H2 and H3 headings, readers can skip around the article to the areas most valuable and relevant for them. Try to keep the headings between 3-10 words as a rule of thumb.

Good headings will help you keep readers on your site longer since they will be able to navigate the blog post better and find exactly what they need, as opposed to being overwhelmed and leaving your page. A pro tip is to include a table of contents at the top of your post, such as the one you can find at the beginning of this section, to introduce your main points.

05. Use images to break up paragraphs

There are two main benefits of using images in your blog posts. First, studies showed that bloggers who added ten-plus images to their blog post reported stronger results. Secondly, images are a wonderful way to break up longer text and not overwhelm or bore the reader. As they say, “a picture is worth a thousand words” and can therefore help you bring your points across. Lastly, don’t forget to add alt text to your images for both accessibility and image SEO purposes.

06. Vary sentence structure

Reading written content is a lot like listening to harmonic music. There should be rhythm and flow, with a change in beats from time to time. If you think of your sentences as music, try to alternate shorter and longer sentences to engage the reader and produce better quality writing.

07. Include bullet points and numbered lists

The first thing we’ll say is:

Bullet points

Longer articles need to be well organized, logical and easy to follow. Incorporating both bullet points and numbered lists into your post will be key to getting your points across clearly.

Like using headings to break down the overall blog post into shorter sections, include bullet points and numbered lists to expand on your ideas within sections. If you are outlining steps in a guide, listicles are especially helpful for explaining what to do in which order.

08. Write readable text in active voice

At the end of the day, the point of your writing is for people to get the information they need. In literature, there is a metric called readability score that ranges between 0 to 100, rating the years of education required to understand the content. The goal is to meet a reading score of 60 or higher on your blog posts so people with an average educational background and reading level can easily comprehend your writing.

Furthermore, when it comes to ranking on search engines, AI-powered bots crawl your site and blog posts to understand your content. When you write readable text in active voice (as opposed to passive voice), the bots can better digest and understand your ideas. If search engines can see how well-written your article is, they will be much more likely to rank it in a high position.

09. Keep paragraphs short and include transition words

Aim to keep your paragraphs to 100 words or less and only cover one idea per paragraph. People might get intimidated by long paragraphs and possibly skip them altogether.

Within these sections, include transition words when navigating between different points that are less related to one another. The goal is not to lose your readers and letting them know where your next thought is heading to.

Also, be aware that over 60% of searches are being done on a mobile device . On a smaller screen of a mobile device, paragraphs become more narrow and hence look longer. If you think a section is getting lengthy as you write it on your desktop, it will look even longer on a phone. So go ahead and don't be afraid to hit enter and break those ideas into multiple parts.

10. Add your original perspective

You should cover the topic’s main points, even if they’ve been penned already. However, you should also put your own spin on it. After all, people have come to your blog to learn from you . Share with the world your unique perspective and opinion on the subject. This originality is what people will appreciate and why they'll come back to read more.

How long should a blog post be FAQ

What is the ideal length of a blog post.

The ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450. This length allows you to provide your readers with enough information to be informative and helpful, while also keeping their attention.

What should I consider when writing my blog post?

Related posts.

How to choose a blog name [+ 80 blog name ideas to inspire you]

How to easily start a blog and make money

Top 20 most popular types of blogs in 2024

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how long does it take to write a blog article

How to Write a Good Blog Post: A Complete Step-by-Step Process

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You pull up a blank document, ready to write a blog post, but the white emptiness stares back. How do you begin?

We’ve all been there, staring into that vast white space, wondering where to start. I’ve felt that subtle anxiety too. Yet, with the right approach, that daunting task can turn into a delightful journey. With an established process, writing becomes less about filling the space and more about connecting deeply with your readers.

Dive into the steps in this post and uncover the secrets to crafting a blog post that truly engages and resonates with your audience.

Table of Contents

How long does it take to write a great blog post?

Step 1: identify your topic, original research, topical research, competitive research, how-to guide, feature article, product review or comparison, link/article roundup, expert roundup, step 4: create an outline, introduction, body content, step 6: pen a headline, step 7: edit and proofread your content, step 8: add your meta data, step 9: publish your post, it’s all about practice.

As you get into writing blog posts, you might wonder how long you should take to write a good one. Are you taking too long? Should you spend more time?

Orbit Media Studios found that bloggers take an average of four hours and one minute to complete a blog post in their 2022 survey . For reference, these folks wrote an average of 1,416 words per blog post.

how long does it take to write a blog article

But think of this number as an estimate. It takes everyone a different amount of time to write a blog post based on factors like:

  • Personal writing speed: All bloggers write at a different pace, and they’re all valid.
  • Subject matter knowledge : It’s faster to write about a subject you know over one you don’t.
  • Topic complexity: Most people will need more time to write about piezoelectric ceramics than how to blow a bubble with gum.
  • Research requirements : It’ll take longer to put together a blog post that weaves together original interviews than one with a few online sources.

Plus, Orbit Media Studios discovered that bloggers who spend more time on their blog posts get more success. Thirty-three percent of respondents who spent six or more hours per blog post reported “strong results.” Compare that number to the 22% benchmark.

You’ll see that the first steps to writing a blog post involve careful preparation. Start by choosing a topic to write about.

Get as specific as possible when you pick your subject. Specificity lets you differentiate your content from blog posts on similar topics and helps you cover an idea in-depth. Let’s say you want to write about how to cook a steak — you could narrow that down to how to cook a T-bone steak on a grill.

After you decide on a topic, establish the angle you want to take. Going back to our example of how to cook a T-bone steak on a grill, you could come from a scientific angle. For your blog post, you could consult a scientist on why certain techniques make a better steak.

Step 2: Do your research

Now that you know what you want to write about, you can research your topic . Blog post research falls into three categories:

Original research comes from data you generate yourself by consulting other people. Not every blog post needs to have original research to have high-quality content, but it can contribute to truly unique writing.

Try these tactics to get one-of-a-kind sources for your post:

  • Surveys: Use a free tool like SurveyMonkey or Google Forms to ask people questions on a large scale. Find people who know about your topic at your organization, subscribed to your mailing list on the subject, or in an online community.
  • Polls: Polls work well for asking a broad audience a single question. Many social media and communication apps have built-in poll features, such as Twitter and Slack.
  • Interviews: Ask experts on your subject for an interview over email, on a video call, or in person. Reach out to your colleagues and network to see if they know anyone. You can also use a service like Help a Reporter Out to get expert quotes.

how long does it take to write a blog article

Topical research is the research you conduct around the internet. Use your preferred search engine to find online sources with these traits:

  • Authoritative: The author or website should have plenty of experience or credentials on the topic. When applicable, they should use solid research to back up their claims.
  • Recent: Aim for resources written three or fewer years ago when possible.
  • Helpful: When your reader clicks through to your source, they should get value out of it and understand how it connects to your article.

This type of research often flies under the radar for newer blog post writers. Competitive research involves evaluating other articles on your subject. By understanding the other content out there on your topic, you can find ways to improve upon it.

Don’t just look for what ideas the other blog posts include. Instead, think about what they’re missing. Maybe they don’t cover a point you feel is important, or you could format your content more clearly than them.

Step 3: Choose the type of blog post you’ll write

With knowledge of your topic on hand, it’s time to decide how you’ll present it. Some popular blog post genres include:

List blog posts organize information into a list with headings naming each item. They often come in the form of numbered lists with a title featuring the number of items, such as “5 Ways to Fold a Towel.”

how long does it take to write a blog article

When you write a list blog post, you don’t have to make your list the only content. HelpScout’s 13 Best Practices for Improving Online Customer Service introduces online customer service, then digs into its items.

A checklist blog post provides a checklist for readers to follow to perform a task.

how long does it take to write a blog article

These posts often provide a simplified checklist to follow and then provide more details for each item, like our blog post checklist .

A how-to guide walks the reader through the steps it takes to perform an action.

how long does it take to write a blog article

These blog posts rely heavily on lists and images to help readers understand each part of the process. Melly Sews’s how-to guide to sewing a flat-felled seam uses both.

An interview blog post showcases an interview the author has with someone who has insights to share about the article topic.

how long does it take to write a blog article

You can go about one of these blog posts in two ways. Either list out your questions and answers in a Q&A format or use your interview answers to tell a story. Notion did the latter in Three-time YC founder and first-time mom finds flow in Notion .

A feature article brings together original research and interviews to explore a subject. Since features often involve interviews, they can overlap with interview blog posts.

how long does it take to write a blog article

Some blogs take a feature-first approach to posting, such as Microsoft’s Unlocked blog. One example of one of their features is Can an alphabet save a culture?

In the context of blog posts, an essay presents the author’s argument or opinion. The writer uses research and evidence to back up their points.

how long does it take to write a blog article

Media Strategies Aren’t as Crazy as They Seem from the Animalz blog features real-life examples that back up a unique perspective.

News posts share news from your community or company.

how long does it take to write a blog article

On business blogs, a lot of news posts relate to company and product updates, like SparkToro Now Has 50% More Podcasts from SparkToro.

A case study tells a success story about a product or service. It generally focuses on one event or customer.

how long does it take to write a blog article

This type of blog post requires original interviews with the customer involved so you can get their perspective on your work. With some products, you can share the results of how you helped the customer. Take Buffer, a social media scheduling tool, sharing posts from its customer in this case study as an example.

Product reviews and comparisons evaluate the usefulness of products for the reader. Reviews focus on a single product, while comparisons compare the features of multiple products.

how long does it take to write a blog article

Some of these product posts come in the form of a list ranking the best products in a category, like Zapier’s email newsletter software roundup .

Link and article roundups bring together links to online resources or articles on a specific subject.

how long does it take to write a blog article

Some of these roundups are more purchase-focused, such as Good On You’s roundup of eco-friendly fashion deals .

Expert roundup blog posts present opinions on a topic from multiple subject matter experts.

how long does it take to write a blog article

This format can overlap with other formats, like in Databox’s blog posts that synthesize expert opinions into lists. The Heroes of Business Transparency is one example.

Many people skip or rush through this step even though it’s just as important as the actual writing. A detailed blog post outline gives your article structure and lets you evaluate your overall argument before you write out the full post.

It also helps combat writer’s block. At the outline stage, you only have to get a basic idea down, taking off the pressure of writing a complete idea. Then, when you get to the writing stage, you’ll have your outline to reference when you don’t know what sentence to write next.

Follow these steps to write an outline:

  • List each section and subsection of your blog post. Each section could cover a list item, a point in your argument, a step in a process, etc.
  • Add up to three main points per section. Here’s where you’ll start forming the ideas you’ll cover. As you practice making outlines, you might find it helpful to get even more detailed at this stage.
  • Include any links and examples you want to include for your points. Place your sources where you plan to reference them so you can add them easily in the writing stage.

Here’s a hypothetical outline for a blog post by my cat on why I should feed her a second dinner:

how long does it take to write a blog article

You can go more in-depth with your points in your outline, but here’s how the formatting should look.

I recommend writing your outline in a separate document and copying any headers and links over to your draft document. It can be tempting to write your outline and fill out your draft from there, but your document will get disorganized quickly with this approach.

Step 5: Write your post

Onto the writing itself!

Make sure to follow web writing best practices when you write your content.

People read 25% slower onscreen, and they skim rather than read. Web text should be short, scannable, and structured as linked, topical pages. Nielsen Norman Group

Shortening or “chunking” your content helps readers skim, so try to keep your sentences to 25 words or fewer and paragraphs to three sentences or fewer. Make sure to follow the style guide for your blog if you have one as well.

A blog post consists of three main sections that require different approaches:

Integrate your blog post’s angle and an emotional hook into your introduction. This technique establishes what makes your post unique from the start and draws in the reader.

how long does it take to write a blog article

For example, in this blog post, I’m trying to provide a comprehensive process so you never feel lost when writing. I explained that angle in the second paragraph of my intro.

As for the emotional hook, try putting yourself in the reader’s shoes or telling a story. I used the example of staring at a blank page wondering what to do next because I’ve been there and know others have, too.

You could also use the Animalz technique of using an unexpected hook and referencing it throughout your blog post. This method takes practice and careful thought, but that hard work really pays off.

Whichever hook you use, keep your introduction concise — about three paragraphs or fewer. An intro that goes on too long can lose the reader’s interest.

A quick side note: You don’t have to write your introduction first if it comes easier to you after you write the rest of your post. Mark it for later and revisit it when you have more context to work with.

Your body content consists of all the words between the introduction and conclusion.

As you write this part of your post, try to cover all the information important for your reader to know. If you have a word limit to stay within, consider linking out to resources on complicated sub-topics.

Speaking of linking, include links to other posts on your blog and trusted sources throughout your body content. Search engines prioritize websites that link relevant pages to each other. Plus, it works as a way to cite your sources when you use outside information.

Just make sure that any site you link to is relevant to your post. Adding links for linking’s sake will make it harder to establish authority and search engine performance.

Lastly, make sure your writing is crisp, clear, and concise by keeping paragraphs three sentences or less, and each sentence 25 words or less .

Here’s an example of a well-structured post’s body content.

how long does it take to write a blog article

Time for the grand finale. You have multiple ways to go about writing a conclusion, such as:

  • A summary: Summarize the key points you covered in your post.
  • A takeaway: Provide a takeaway from the ideas you presented in your post. You could go back to the angle you established at the beginning, for example.
  • A redirection: Connect your blog post to another post on your blog and direct your reader there for further reading.
  • A bonus tip: Offer one final tip for the reader to use as they apply the knowledge in your post.

When it feels appropriate, you can also add a call to action to subscribe to your newsletter, try your product, or perform another transactional action. Connect your call to action back to the rest of your conclusion so it doesn’t feel pigeonholed.

After you finish writing your first draft, give it a headline . You can write the headline before your post if you like — there’s no hard and fast rule. For this blog post, we’re writing the headline after the content so you have your draft on hand to inspire your headline.

Follow these steps to craft a top-notch headline for your article:

  • If you write blog posts with search engine optimization (SEO) in mind, grab the top keyword for your article. This keyword should have a direct relation to your subject.
  • Write down 25 versions of your headline to give yourself plenty of choices to consider. Make sure your keyword feels like a natural part of each headline if you include it.
  • Narrow those 25 options to your five favorites.
  • Choose a “winner” from your five finalists.

CoSchedule’s Headline Analyzer Studio can help you identify what headlines will hook readers and work for SEO. It has a Google Chrome extension and WordPress plugin. If you don’t have a plan that supports plugins, the extension provides a prompt alongside your WordPress headline.

how long does it take to write a blog article

Every blog post needs editing to shine, no matter how talented the writer is. Give your content plenty of this TLC to create quality results.

Start with a basic spelling and grammar check using your word processor’s tools. Then, you can use a tool like Grammarly or Hemingway for more in-depth fixes. While Grammarly performs an advanced spelling and grammar scan, Hemingway checks sentence structure, like so:

how long does it take to write a blog article

After you perform these checks, you should still read through your writing manually. Your human eyes will catch mistakes the computer misses. Plus, your editing should focus as much on the quality of your ideas as it does on your spelling and grammar.

We provided some tips to make the manual editing and proofreading process easier in an earlier WordPress blog post. I also suggest asking yourself these questions as you go through your content:

  • Do my logic and arguments make sense?
  • Did I use my SEO keywords? Did I insert them naturally?
  • Do I notice any words being used frequently that I can mix up with adjectives?
  • Did I vary my sentence structure for more dynamic reading?
  • Will my blog post be readable for my average reader?
  • Did I follow my blog’s style throughout the post?

Your blog post’s title tag, meta description, and URL all influence how people find and understand it.

The title tag and meta description are the title and description you see for a page in search results. By default, WordPress uses your headline as the title tag and your excerpt as the meta description. But, if they aren’t the proper length for search results, they can get cut off.

It’s best practice to write a separate title tag and meta description so you know they’ll look good. In WordPress, you can edit this data by changing your post’s code or using a plugin .

Yoast and All in One SEO are two popular plugin options. These plugins add a box below your content in the WordPress editor where you can manage your title tag and meta description. They also guide you through writing those search specs well.

how long does it take to write a blog article

Your URL slug is the unique string of words that appears at the end of your URL.

For example, this blog post’s URL is:

how long does it take to write a blog article

Its slug is:

how long does it take to write a blog article

That’s the part of the URL that’s different for each blog post.

WordPress pulls your URL slug from your headline, but that slug usually isn’t optimized for search results. According to Ahrefs , a good slug follows keywords and summarizes the essence of the blog post.

No need for a plugin or fancy coding to edit your URL slug. Go to the Block tab in the right-hand menu, then edit your URL using the URL option. Save your draft or update your blog post to save your new slug.

how long does it take to write a blog article

Now that you have your meta data set up, you can finalize your content for publishing. Copy and paste your blog post from your word processor to your WordPress post. The formatting will carry over to the block editor.

Or, you may have written your blog post within the blog post editor. I generally don’t recommend this approach in case you accidentally click “Publish,” but I know some writers get by just fine doing it. You do you.

If you paste your content from a Google Doc or another online text editor, go through your post and re-upload your images from your computer. The images you paste from another source are kept on your editor’s website, and you’ll want them on your WordPress site for safekeeping.

Once you establish a solid process for writing your blog posts, the next step to mastery is practice. As you adjust your system to your workflow, you’ll know what to do next instead of hoping words will magically appear on your blank page. And we’ll be with you as you practice. Just use this guide to help keep you on track.

how long does it take to write a blog article

Pair your airtight writing process with a good topic generation system , and you’ll become an unstoppable blogger. We can’t wait to see what you write!

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About the author, melissa king.

Melissa King writes actionable blog posts about content, marketing, and productivity for tech companies. Find more of her work at

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How Long Does it Take to Write a Blog Post? Tips to scale

Kate Kandefer

The question “How long does it take to write a blog post?” is frequently asked by beginner and experienced content creators. Although there is no one-size-fits-all answer, understanding key factors that impact writing time and mastering several tips to scale up productivity can significantly improve your blogging endeavors. In this comprehensive article, we will dive into those aspects and harness the power of artificial intelligence and SEO tools to optimize your process and create quality content more efficiently.

What is a Blog Post?

A blog post is an integral component of digital content marketing, traditionally housed in a website’s dedicated blog section or used as guest posts on other websites for outreach purposes. These engaging pieces serve as valuable resources for readers, boosting traffic, establishing authority within a niche, and nurturing relationships with clients or potential customers.

Characterized by their informative nature, they convey the author’s knowledge or perspectives on various topics that interest the target audience. Whether you want to share personal stories or provide professional insights, creating qualitative and well-crafted blog posts is essential in today’s competitive online environment.

Here are some common elements that make up a good blog post:

  • Engaging blog headings :  Grabs the reader’s attention.
  • Introduction:  Provides context or sets up expectations.
  • Subheadings:  Divide the content into digestible sections for easy navigation.
  • Body paragraphs:  Elaborate on key points related to the topic.
  • Internal links :  Connects relevant articles or external sources for additional insights.
  • Media elements:  Images or videos to create visual appeal and enhance comprehension.
  • Conclusion:  Wraps up the discussion with actionable advice, enticing readers for further interaction.

Understanding what constitutes a great blog post lays the foundation for exploring how long it takes to produce such captivating content while optimizing our writing efficiency with proven techniques and tools discussed later in this article.

How Long Does it Take the Average Person to Write a Typical Blog Post?

How Long Does it Take the Average Person to Write a Typical Blog Post

The time it takes for an average person to write a blog post can vary significantly, depending on several factors. While there is no universal answer, we can consider some general estimates based on research and experience.

Typically, the writing process for a blog post comprises researching, outlining, drafting, editing, formatting, and optimizing. For an average writer with blogging experience, this process may take around 3-5 hours for a well-researched 1,000-word article that includes images and proper SEO optimization. However, these numbers differ depending on topic complexity and individual skills.

Here is a rough breakdown of how much time each phase of writing might consume:

  • Research : 30 minutes – 2 hours
  • Outlining : 15 – 45 minutes
  • Drafting : 1 – 4 hours (depending on word count)
  • Editing : 30 minutes – 1 hour
  • Adding images & formatting : 15 – 45 minutes
  • Optimizing for SEO : 15 – 45 minutes

If we consider other variations like longer articles (e.g., how long does it take to write a blog post of about  2k words ), the average time required may increase proportionately or even more depending on-depth coverage needed.

Beginners who have limited experience in writing blogs or are just starting their content journey online should anticipate allocating additional time for learning and experimentation.

Though it’s important to acknowledge that every writer works at their own pace, disparities in workflow are inevitable when addressing questions like “How long does it take to write an article?”. Nonetheless, through practice and the application of practical techniques tailored to your unique strengths and weaknesses as a blogger or content creator, you can optimize your speed and quality.

Statistics on How Long It Takes to Write a Blog Post

It takes an average of four hours and 10 minutes to write a blog post in 2022. 36% of bloggers who spend more than 6 hours on writing a post report “strong results.” ( Orbit Media , 2022)

Factors Affecting the Time it Takes to Write a Blog Post

The time it takes to write an engaging and informative blog post may vary depending on several factors. Understanding these aspects can give you a better idea of how long you should allocate when planning your content creation process. The following sections discuss some essential factors that influence the average length of time it takes to write a blog post.

Length of the Blog Post

Naturally, one of the most significant factors affecting how long it takes to write a blog post is its length. For instance, writing a 500-word article takes less time than composing a 2000-word piece. However, this also depends on other variables, such as the topic’s complexity and the research required.

Research Required

Another contributing factor to how long it takes to write an engaging blog post is the amount of research needed for each topic. Detailed articles will likely need more background information, statistics, or expert opinions from various sources. On the other hand, writing about well-known subjects or your personal experiences may require less in-depth research, thereby reducing writing time.

Scope of Coverage

The scope of coverage can also impact how long it takes to write an article. Deciding whether an essay should be comprehensive – covering multiple subtopics or points – or focused on a specific aspect will play a role in determining the amount of research needed and writing involved in creating quality content. Consequently, wider-scope articles may take considerably longer than narrowly-focused pieces.

The Complexity of the Topic

In addition to the scope and length factors mentioned previously, discussing complex topics can dramatically add to extra hours in drafting your blog post. Striking a balance between technical accuracy and easier readability requires extensive knowledge about your subject matter and an exceptional language skillset working symbiotically together. Tailoring complex information for beginners’ absorption inevitably multiplies researching and processing times.

Media Creation

Content success often depends on media inclusion, such as relevant images, infographics, or videos to enhance the blog post’s aesthetic and value. Crafting high-quality photos, diagrams, or visual aids that perfectly correspond with your written content can be time-consuming. Remember to account for how long media creation takes when estimating how long it will take you to complete a blog post.

A thorough understanding of these critical factors plays an essential role in crafting engaging and informative articles while streamlining your content production process. By considering factors like the average word count, research needs, the scope of coverage, topic complexity, and appropriate media assets incorporation, you’ll better grasp the time it takes to create captivating blog posts consistently .

How to Write a Blog Post Quickly

How to Write a Blog Post Quickly

Writing a high-quality blog post takes time and limited resources, but with the right approach and techniques, you can speed up the process and write content without compromising quality. This section review seven steps to help you write an engaging blog post efficiently.

Brainstorming & Research

  • Jot down any ideas that come to mind.
  • Validate your ideas by conducting keyword research .
  • Investigate other sources like competitors’ blogs or industry-related forums for inspiration.
  • Collect information from reputable resources to support your points.

A well-researched blog post will likely engage more readers, and improve its search visibility. Therefore, it’s essential to dedicate sufficient time to brainstorming and research.

SEO Strategizing

  • Focus on one primary keyword throughout the article (e.g., “How long does it take to write a blog post”).
  • Find related keywords clustered by similarity (e.g., “How long should it take to write a blog post”).
  • 3-5 relevant keyword phrases per section. Make sure they sound natural when used.

By incorporating SEO best practices into your content creation process, you enhance the chances of driving organic traffic from search engines to your website while maintaining an enjoyable reading experience for the user.

Blog Post Outline

Creating an outline before diving into writing ensures all key points are covered while preventing redundant information or disorganized thoughts within the article.

  • Begin with an introductory paragraph explaining the main topic.
  • Add subheadings to segment different aspects of the topic logically.
  • With each section, aim to expand upon—rather than repeat—the existing content.

Writing the First Draft

Keep sentences short and easy to read through:

  • Maximum 15-word sentence limit.
  • Use active voice predominantly
  • Add logical transitional phrases, e.g.,”  Between acquiring knowledge and expressing it, _.”
  • Make ideas conversational yet professional.
  • Aim for a readability score of grade level 9 or below (check Hemingway Editor).

Adhering to these guidelines makes your content readable and engaging to the target audience.

Editing and Proofreading

Editing and proofreading enable you to improve upon the initial draft by ensuring grammatical accuracy and coherence, ultimately delivering a polished and well-rounded article.

  • Focus on eliminating repetition, redundancies, or filler words.
  • Verify proper Tenses & Forms in verbs usage
  • Validate clarity in article structure.

Creating Images and Formatting

An attractive layout with visual enhancements increases reader comprehension and overall engagement. After all, blog content should be as enjoyable to look at as it is to read.

  • Add relevant images to support your points or break up long sections.
  • Format headers/subheaders systematically.
  • Utilize bullet points/ordered lists when appropriate.

Grammar and Plagiarism Check

Before publishing a single post, double-check grammar and plagiarism. It safeguards your reputation and ensures the credibility of the information provided to readers.

  • Use grammar-checking tools like Grammarly.
  • Verify originality through plagiarism checkers such as Copyscape or Turnitin.

By following this framework in writing blog posts quickly without compromising quality, you can efficiently produce high-performing articles while maintaining a reliable content schedule – giving you and your audience something valuable each time they visit your website!

Tips to Write Blog Posts Faster

Tips to Write Blog Posts Faster

Efficiency is key. The faster you can produce great blog posts, the better your results will be. In this section, I’ll share some useful tips on creating more blog posts, more quickly without compromising quality.

Create Templates for Different Content Types

One way to speed up the writing process is by creating templates for different types of content. This can help streamline your workflow and save time when starting a new post. Some standard templates might include the following:

  • How-to guides
  • Product reviews
  • Interviews or expert roundups
  • Case studies

For each type of content, develop a standard format with headings and subheadings that allow you to fill in the information quickly while maintaining a consistent structure.

Learn From Your Competitors

Analyzing what works for your competitors can help inform your content strategy and inspire new ideas. Explore their most popular posts, note their formatting and headline style, and observe what engages their audience. By incorporating successful tactics from other blogs into your work, you may achieve similar results more efficiently.

Write Drunk, Edit Sober

Many renowned writers have written positively about adopting Hemingway’s famous advice: “Write drunk; edit sober.” The idea behind this approach is to unleash creativity during the drafting phase by silencing inner critics, which often hinder progress. Remember that it’s not about being intoxicated. It’s more about allowing yourself to write freely and passionately before returning later with a fresh perspective to refine and polish your work.

Have a Clear Objective for Every Article

Before beginning the first page of any article, establish its purpose – educating readers about a particular topic, promoting a product or service, or offering actionable tips based on personal experiences. Having clear objectives ensures that every paragraph contributes towards a cohesive message which helps maintain focus throughout the writing.

Create an Outline of Your Article

Outlining your article before you start writing can save you significant time. A content outline serves as a roadmap for your post, helping to organize thoughts and ensure that the content flows logically from one point to another. Break your article into sections using headings and subheadings, then make bullet points or summaries for each subsection.

Get Rid of All the Distractions and Follow a Schedule

Distractions can hinder the progress of even the most experienced writers. To maintain focus while working on blog posts, eliminate common distractions like social media notifications, emails, or phone calls. Designating specific hours for writing each day or following techniques like the Pomodoro Technique can help improve productivity by limiting procrastination.

Write Regularly

Finally, practice makes perfect. Writing regularly helps sharpen skills and increase familiarity with personal strengths and weaknesses within the craft. The more one writes, the faster it becomes second nature, ultimately improving efficiency when producing high-quality individual blog posts and content.

Remember that how long it takes to write a blog post varies depending on factors like length, complexity, and how much research is required. By employing these tips for writing blog posts faste r, you’ll streamline your workflow and produce quality content more efficiently and quickly!

Quality vs. Quantity

When it comes to producing content, the debate between quality and quantity is a common one. Striking the right balance between producing high-quality blog posts and maintaining a consistent posting schedule will significantly influence your success in attracting readers and search ranking. The key is to understand that quality and quantity contribute to the effectiveness of your blogging strategy .

Importance of Quality Content

High-quality content provides value to readers by addressing their needs, answering their questions, or relieving their pain points. It’s essential to build brand credibility, establish yourself as an industry authority, and keep your audience engaged on your platform.

Some benefits of creating quality blog posts include the following:

  • Retaining reader interest: Engaging content keeps readers coming back for more.
  • Better search engine rankings: Quality posts are more likely to rank higher on Google due to being deemed valuable resources.
  • Increased social media shares: Compelling content will likely be shared on social platforms, resulting in greater reach and visibility for your brand.
  • Improved conversion rates: By providing meaningful information that resonates with readers, you establish trust leading to better conversions from potential customers.

Significance of Posting Frequency

While emphasizing quality is crucial in attracting readership and generating favorable results, maintaining a regular posting schedule enhances these benefits significantly:

  • Constant engagement with your audience keeps them connected with your brand.
  • Regular publishing of blog posts signals search engines that your site is active, enhancing its discoverability.
  • Scheduled postings train readers when they can expect new material from you; consistency boosts anticipation.

Considering these aspects, we need to find an optimal strategy balancing post quality and frequency.

Striking the Right Balance

To maximize the impact of blogging efforts while combining both elements efficiently:

  • Establish realistic goals for post frequency based on available resources (time & budget) without compromising overall quality.
  • Begin by prioritizing well-researched, well-written content and consistently monitor engagement metrics (shares, comments, bounce rates) to evaluate its success.
  • Examine industry trends and your competitors’ performance regarding the frequency and quality of their blog posts.
  • Use data analysis tools to identify which posting schedules work best for your target audience.
  • Make adjustments based on feedback and observations as you gain more experience.

Remember that quality should never be sacrificed solely to achieve higher post frequencies. This may backfire by turning readers away. At the same time, infrequent posting might make it challenging for readers to sustain interest in your brand. Finding an equilibrium between quality and quantity ensures sustainable growth while maintaining reader satisfaction.

How Long Does it Take to Write an Average Blog Post with AI?

How Long Does it Take to Write an Average Blog Post with AI

Artificial Intelligence (AI) technology has been making its way into content creation and blogging, thus raising the question: how long does it take to write a blog post utilizing AI? The answer can vary depending on the tools and software, subject matter expertise, and individual workflow. However, there’s no denying that AI can significantly reduce the time spent on the actual writing of a blog post.

Some primary factors impacting AI-powered writing time include:

  • AI Tool Selection : Many AI-driven content generation tools are available today. Choosing an effective one that aligns with your writing goals and style is crucial for faster results.
  • Subject Matter Expertise : Even though AI assists with generating text, human input is still required to ensure that the content is relevant, coherent, and engaging. A firm grasp of the topic will speed up this process considerably.
  • Individual Workflow : An essential aspect of working with AI tools is integrating them seamlessly into your existing workflow. Streamlining communication between you and the tool ensures efficiency throughout the writing process.

Advantages of Writing Blog Posts with AI

With these factors in mind, let’s take a look at some advantages of incorporating AI into your writing routine:

  • Generate Content Faster : Utilizing AI algorithms can result in quicker research and drafting stages by automatically generating short pieces or even full-length articles within seconds.
  • Improve Efficiency : By handling repetitive tasks like keyword and content optimization or sentence rephrasing, AI allows you to focus more on creativity and higher-level strategy.
  • Keep Tone and Style Consistent : Advanced natural language processing (NLP) techniques often enable consistency in maintaining your desired voice throughout multiple pieces of content.
  • Leverage Prompts for Inspiration : For writers experiencing writer’s block, many modern-day AI platforms offer tailored suggestions and ideas to kick-start your creativity.

While AI technology can be incredibly helpful in cutting down the time it takes to write, revise, and optimize a blog post, it’s still not entirely autonomous. Combining the strengths of human expertise with AI-driven technology can lead to more efficient writing sessions and consistently high-quality content.

Combining the benefits of both human experience and advanced algorithms may significantly reduce the time spent writing while ensuring robust and engaging content authentic to your target audience.

How Long Does It Take to Write a Blog Post with SEOwind?

SEOwind is an advanced content optimization and analysis tool designed to streamline the process of creating high-quality, search-engine-optimized blog posts. Reducing the time spent on research, content planning, and providing in-depth keyword suggestions can significantly reduce the duration needed to write a well-optimized blog post.

You can write AI Blog Post with more than 2000 words within 30 minutes, including research. Exciting, right?

To understand how long it takes to write a blog post using SEOwind effectively, let’s break down the steps involved:

Content Analysis, Keyword & Topic Research & Content Outline

SEOwind is a SERP and SEO Content Analyzer. It analysis top-performing content and collects all the data needed for crafting unique content:

  • Competitive Analysis with organic keywords top SERPs are ranking for
  • Competitor Outlines
  • Questions to Answer
  • Content recommendations on content length, number of headings, and images
  • Secondary keywords clustered semantically

Content Outline and Optimization Suggestions

SEOwind AI allows you to create a comprehensive outline based on SEO and SERP data with one 1-click. It also helps you with writing titles and descriptions.

This step allows you to create comprehensive outlines for your blog posts within just 15 minutes instead of spending several hours gathering data manually.

AI Blog Post Writing

Once you have the outline ready, you can generate a blog post with AI. It usually takes up to 15 minutes to have it ready. From our experience those articles and long-form content with 2000 words and more.

Proofreading and editing

You need to make this step on your own. This is the part where you put an additional value on top and take care of the tone of voice , language, and branding.

FAQs on Writing a Blog Post

How long does it take to write a 1,000-word blog post.

Determining how long it takes to write a 1,000-word blog post can vary depending on several factors, such as the writer’s experience, research requirements, and the complexity of the topic. On average, it may take an experienced writer about one to three hours to complete a well-researched and articulate 1,000-word blog post. For beginners or less-experienced individuals, this process could take up to four or five hours.

It’s important to note that these estimates do not account for additional time needed for tasks like brainstorming ideas or creating accompanying visual content. To improve your writing speed:

  • Conduct thorough research before starting
  • Create an outline to guide your writing
  • Minimize distractions and stay focused on the task at hand.

How long does it take to write a 500-word blog post?

Writing a 500-word blog post typically takes less time than writing a lengthy one. Still, it is subject to similar variables, such as research needs and writing expertise. An experienced freelance writer often can complete a quality 500-word article in under an hour if minimal research is required. However, if extensive investigation is necessary, the time spent could increase accordingly.

Completing a well-constructed 500-word piece may take two or even three hours for those new to content writing or tackling intricate subjects. Tips for increasing efficiency include:

  • Streamlining your research process by bookmarking reliable sources
  • Utilizing templates for different content types
  • Practicing regularly to develop and hone your skills

How long does it take to write a 700-word blog post?

Estimating the time required for crafting a high-quality 700-word blog post depends upon various factors, such as existing knowledge of the subject matter and overall skill level in writing. A seasoned author with ample experience might only require around 90 minutes to create a brief and engaging article.

On the other hand, a less proficient writer or someone exploring an unfamiliar topic may need up to three or four hours to develop their thoughts and construct a polished piece fully. To expedite the writing process:

  • Engage in thoughtful planning before beginning
  • Set clear objectives for each article’s purpose
  • Follow an outline to maintain the structure

Kate Kandefer

Kate Kandefer

Entrepreneur passionate about scaling SaaS companies on a global B2B stage. My expertise in AI, SEO, and Content Marketing is my toolkit for driving tangible results. I'm a hands-on executor guided by results, deeply passionate about marketing, and skilled at aligning business objectives with people's needs and motivations. With a pragmatic mindset. My approach is all about clarity, efficiency, and open dialogue.

Table of Contents

  • 1 What is a Blog Post?
  • 2 How Long Does it Take the Average Person to Write a Typical Blog Post?
  • 3 Statistics on How Long It Takes to Write a Blog Post
  • 4 Factors Affecting the Time it Takes to Write a Blog Post
  • 5 How to Write a Blog Post Quickly
  • 6 Tips to Write Blog Posts Faster
  • 7 Quality vs. Quantity
  • 8 How Long Does it Take to Write an Average Blog Post with AI?
  • 9 How Long Does It Take to Write a Blog Post with SEOwind?
  • 10 FAQs on Writing a Blog Post

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How Long Should Your Blog Post Be? A Writer’s Guide

by Joe Bunting | 118 comments

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I was at a meetup with a group of bloggers recently when someone turned to me and asked, “What do you think is the ideal blog post length? How long should my blog posts be?”

laptop with blog post and title

It's an important question, because when it comes to our writing, like all of us you probably want  more.

  • More readers
  • More comments
  • More backlinks for SEO
  • And of course, more traffic (search traffic, social media traffic, organic traffic)

For writers who are trying to build their audience online , it’s essential to learn how to write great blog posts .

However, even if you’ve been blogging for a long time, it’s difficult to figure out what your audience really wants, especially in terms of the perfect blog post length.

If content is king, then what is the perfect length that will help us get more people to read (and share!) our blog content?

My Story: How I Discovered the Ideal Word Count for Blog Posts

If we haven't met, hi! My name is Joe Bunting. I'm a WSJ Best-selling ghostwriter and author of the memoir Crowdsourcing Paris, and I've been writing blog posts for a long time.

Here are a few things you might not know about me:

  • Blogging transformed my writing career, helping me go from someone who wanted to be a writer and studied writing in college to a professional author read by millions of readers.
  • I got my start on a Blogspot blog in 2008 (does anyone remember that blogging platform?)
  • My first paid writing job was writing online music reviews and news pieces for a local magazine
  • I was a travel writer for a year as I visited 15 countries
  • I started The Write Practice in 2011 and it eventually helped me become a full-time blogger/teacher for the most amazing writing community in the world!

In that time, I've written many different content types with many different average word counts, and so I can definitively say this: post length matters.

Why does it matter though? And how do you find the perfect length for your posts? In this guide, I'll share all my best content length tips that I've learned writing and teaching writing online over 10+ years.

But first, let's dispel a common myth.

Myth: “When it comes to blog posts, shorter posts are better.”

Many “expert” bloggers perpetuate the myth that “shorter is better,” that blog posts should never be more than 600 words long.

They explain that online readers have short attention spans and don’t want to read long articles.

The only way you can get more blog readers, they say, is to write posts that are short and sweet.

Don’t listen to them.

Honestly, early in my writing career, I subscribed to this myth.

However, as I’ve learned more about what makes people read your blog posts, I realized that more often than not the opposite is true: the longer, the better. In fact, some of my best-read blog posts have been over 2,000 words long.

3 Perfect Lengths for Blog Posts

So then what’s the perfect length?

The quick answer: it depends.

As I’ve experimented with different lengths, from 100 word mini-posts to 2,000+ word encyclopedia entries, I've found that each has different advantages depending on what you want to get out of your blog.

Don’t believe me? Here’s the data .

With that in mind, let me ask you three questions about what you’re trying to accomplish with your blog.

Do you want more comments on your blog?

If you want content that spurs online conversation, shorter is usually better, especially if your post is focused on asking your readers’ questions and generating discussion.

Content length tip: Want more comments on your blog? Try writing short-form, discussion-based content no longer than 275 words long.

Keep in mind, short posts rarely get shared widely on social media sites like Twitter and Facebook. They also have a tough time ranking on search engines and are bad for SEO. If you’re trying to build an audience, I wouldn’t recommend focusing solely on short posts.

However, if you’re trying to create more engagement with your readers, try posting something short.

Here are a few examples of short-form content generating a lot of conversation:

  • What Are You Struggling With In Your Writing?
  • You Must Remember Every Scar
  • Which Famous Classic Writer Are You?

Do you want more social media shares?

When I first started my blog The Write Practice, I was ecstatic if my posts got more than ten social shares. Now, I’m disappointed if our posts don’t get more than 100 social media shares.

I’ve found that how many shares you get on social media is influenced by several things, including your topic, the post's quality, and, of course, the size of your existing audience. What effect does length have on social shares?

Content length  tip : Want more shares on social media? Aim for medium length blog posts between 600 to 1500 words. ( Share that on Twitter ?)

This is the length I usually shoot for. Medium-form is also fairly good for content for SEO and for generating discussion.

Of course, you still have to write high quality content with a great headline and a compelling premise that solves your readers’ problem.

Here are some types of content that are a good fit for this length:

  • How-to Blog Posts
  • List Blog Posts
  • Interview and Profile Blog Posts
  • In-Depth Guides and Lessons
  • Personal Narrative Posts

For more on how to write this type of helpful content, check out my guide on the three most effective blog post templates .

Here are a few examples of medium-form content generating a lot of social shares:

  • How to Write a Short Story: 5 Major Steps from Start to Finish
  • 3 Tips to “Show Don't Tell” Emotions and Other Moods
  • JK Rowling’s Writing Process: 9 Principles You Can Use From Rowling’s Philosophy of Writing

Do you want more traffic from Google for your blog?

Who doesn’t want more organic traffic from Google? One month, many years ago, I went from getting just a trickle of new visitors from Google to getting over 1,000 new readers per day. I was ecstatic!

Since then, I optimized the post to better fit my target audience and it still generates thousands of new visits per month. 

Search Engine Optimization (SEO) is complicated, and a much larger subject matter than we can cover here (and typically involve a keyword tool like Ahrefs for SEO analysis).

However, for our purposes, what is the optimal blog post length for getting search traffic from Google and other search engines?

Content length  tip : Want more traffic from Google? Write longer, heavily researched posts 2,450+ words long.

Search engines love long-form, authoritative, in-depth guides, especially when they’re focused on solving a pressing problem for readers. Longer posts might not get a lot of comments, and they might even be shared slightly less than average on social media, but if you can wait until Google takes notice, you might just get lucky and see a huge bump in organic search traffic.

Here are a few examples of long-form blog posts generating high amounts of search traffic:

  • Point of View Guide
  • How to Write a Novel Without Fail: 20-Step Guide
  • How to Write a Book: The Complete Guide

Key Takeaways: How Long Do You Want Your Blog Article to Be?

To sum up, here’s a list of common blog posts lengths to help you find your own ideal length:

  • Micro content: 75-300 words . Super-short posts are best for generating discussion . They rarely get many shares on social media, and they’re horrible for SEO, but if you want a lot of comments, write short posts!
  • Short Form content: 300-600 words . This is the standard blogging length, recommended by many “expert” bloggers. Shorter blog posts are a good middle-ground for social shares and comments, but are too short to gain much authority or search traffic.
  • News Article length content: 750 words . This is the standard length for professional journalism, especially newspapers. I find that it’s pretty good for getting links from other bloggers and shares on social media.
  • Mid-form content: 1000-1500 words . You’ll get fewer comments at this length but a lot more shares on social media, especially if you’ve followed the advice above and written a piece of content that actually solves someone’s problem. That being said, I’ve written posts this long and gotten 100+ comments, so it really depends on the topic and your audience.
  • Long-form Content: 2,450 words and longer . The highest ranking articles on Google are most often 2,450 or more average word count. If you want to have a top-ranking posts that can become evergreen on search engines (and thus get thousands of new readers per month, year after year), this is the best length to write. However, make sure you do your keyword analysis to write about a topic that people are actually searching for (I use Ahrefs for this). It would be a shame to write a book-length long-form post on a topic no one ever searches for!

To paraphrase up : longer is usually better for social shares and SEO whereas shorter is usually better for getting more comments.

Best Blogging Platforms for YOUR Content

Even if you write the “perfect” length, if you’re on an amateurish blog platform like Blogger,, or Wix, you’ll still lose visitors and engagement.

One of the best things you can do to feature your content well is host your blog on a professional platform. After blogging professionally for nearly a decade there are two platforms that I’ve found to be the best:

  • Self-hosted WordPress with Divi theme . WordPress is an amazing blogging tool, is built for strong SEO, and has a huge, vibrant community of developers creating free and paid plugins. Divi is a paid drag-and-drop theme that runs on WordPress and makes it easy to create a beautiful website. We use WordPress with Divi here at the Write Practice. You can see my full review to build your author website with them here, or get started now with WordPress on Bluehost here and then download Divi here .
  • Squarespace . Squarespace allows you to create beautiful websites fairly easily. It’s slightly more expensive than WordPress through Bluehost and it gives you much less control over the design and function of the site, BUT it’s a little easier to figure out. Get started with Squarespace here .

You can learn more about the best blogging platforms for your content on my full guide, Building an Author Website here .

Write the Length You Want

If the muse moves you, don’t be afraid to write original content that is 2,000 words or more. At the same time, don’t feel bad if you want to write a post that’s just 200 words long from time to time. An average post across the web is going to vary widely by topic and audience.

Keep in mind what audience that post length will likely bring to your blog, and vary your lengths so you can best serve your readers. But most of all, remember to have fun!

What about you? How long are your blog posts usually? Share in the comments.  

Today, try writing a short discussion based blog post, no more than 275 words. Then, after you publish it, why don’t you share the link in the comments section . If you want to workshop it before you post the link, post in our Pro Practice Workshop here and comment on a few other writer's posts as well. 

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Joe Bunting

Joe Bunting is an author and the leader of The Write Practice community. He is also the author of the new book Crowdsourcing Paris , a real life adventure story set in France. It was a #1 New Release on Amazon. Follow him on Instagram (@jhbunting).

Want best-seller coaching? Book Joe here.

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How Long Does it Take to Write a Blog Post

  • Susan Gunelius
  • May 1, 2019

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While a quick look online can tell you how many blog posts you should have , how often you should be publishing and how to write a compelling blog post , finding helpful information on how long it takes to write high-quality blog content is another matter altogther.

Well, I’m going to answer that question today and, spoiler alert, it can take a long time!

So, how long does it take to write a blog post?

The average blog post takes slightly longer than 4 hours to write, according to research from Orbit Media . The research also found that, on average, blogs were around 1,400 words long.

Can you believe it? It takes a blogger more than 4 hours to write a typical blog post of around 1,400 words. via @orbiteers

Furthermore, research from Backlinko has found that blog posts in Google top 10 results had an average length of 1,447 words.

However, the reality is that the amount of time that beginners and the inexperienced spend on the writing process is longer than that taken by professional blog writers.

John McDougall of Authority Marketing asked 16 expert bloggers how long it takes them to write a blog post, and a common response was that they’ve gotten faster with more experience.

Prolific blogger Neil Patel has noted that he used to spend four to five hours to write a blog post, but after seven years of blogging, he cut that time down to under two hours to write a 1,000-2,000 word post.

Kevin Lee of Buffer used to spend 8-12 hours per post but has cut that time down significantly. He told John McDougall that it took him an average of 2 hours and 58 minutes to write a blog post.

Belle Beth Cooper of Buffer also reduced the amount of time it takes her to write blog posts over the years.

It used to take her one to two days to write a blog post for the Buffer blog, but she cut her writing time down to 4 hours per post.

This suggests that it takes professional writers around three hours to complete an average blog post.

The bottom-line is that it takes longer than most people think to write a great blog post, and quality matters a lot in content marketing.

Key Factors That Affect Blog Post Writing Time

There are a variety of factors that directly affect how long it takes for a blog post to go from concept to published. In general, the blog writer is responsible for all or most of these factors. Many individual factors decide whether the writer will spend more time writing or not.

Various factors can affect the time bloggers take to write and I’ve listed a few of these below.

1. Blog Length

The time it takes to create content depends heavily on the blog post’s expected length. Writing a blog of more than 2,000 words should, all things be equal, take more time than writing a blog with fewer than 800 words.

The blog post’s length also changes the writing dynamic. Research time increases and structural complexities crop up when a writer aims longer than average articles.

2. Research

In-depth research lays the foundation for crisp, engaging and rich content. Even when a project’s word count is low, quality content will always demand the writer spend more time on hunting for new concepts.

Research involves exploring reliable sources — websites, news channels, research reports, books, etc. — and studying competitors’ websites to gain a better idea of the market.

Keyword research can also affect how long a writer spends on a topic. Keyword research will lead the writer to focus more on substructures in order to add in the required terms naturally.

3. Scope of Coverage

Sketching out the blog post’s content is another key factor that can affect how much time a freelance writer takes to generate content.

After understanding the target audience’s interests, bloggers then need to decide whether they want to dive deeply into a single aspect of topic or whether a broader approach is more appropriate.

As the density and diversity of sub-topics expands, the time spent on writing will also naturally increase.

4. Complexity

A blog post is only likely to engage readers if it contains meaningful content.

Even when a blogger focuses on weaving strings of more complex ideas into a blog post, authenticity cannot be compromised. Therefore, the decision to present complex thoughts will lead to more time being spent on content production.

An article’s complexity can be measured by weighing up how challenging its ideas are and how well these have been woven into a central narrative.

5. Media Creation

In addition to the narrative, readers’ attention can be captured with the graphs, images and videos.

Media creation is an important feature of blog writing and also requires time. Writers have to hunt for things like social media posts, statistics, videos to embed and even the right font!

Bloggers are not just writers but also their own marketing teams and each of the five above factors will affect how the time spent writing articles.

If you’re thinking about writing your own blog posts, make sure you have the time to do them well. If you plan on hiring someone to help you, make sure the fee you pay matches the time it will take to create the post and the quality of the content.

Our Guide to Blog Writing

Here’s our guide on how to approach the blog creation process, whether you’re flying solo or not. This should hopefully help you not only generate great content, but should also cut back on the amount of time and money needed to do so.

1. Come Up With a Good Blog Post Topic

What are you going to write about? If you don’t already have a blog editorial calendar developed, then I highly recommend that you create one now.

It will cut down the amount of time you spend brainstorming blog post topic ideas every time you sit down to write.

Moreover, it can help in determining whether you’ll focus on individual blog posts or a series of articles exploring a theme. This is important for the next step.

2. Determine How Well the Writer Knows the Topic

If the person writing your typical blog post isn’t already an expert with authority on the topic, then it will take him or her longer to write it.

Always factor in the experience level of the writer in terms of the post topic and blog writing in general, because both affect how long it takes to write a blog post.

Ensure your writer has written a few posts for you before assigning them more challenging work.

3. Research the Topic

No matter how well a writer knows a topic, there’s always research time involved before they actually start writing the blog itself.

Whether an expert on the topic searches for competitors’ posts to ensure the post they write is better or the expert looks for current statistics to include in the post, the truth is quality content is seldom written without some type of research.

For beginner bloggers or topic novices, the research time could be hours.

4. Strategize SEO

Search engine optimization (SEO) is important to every website, and for some, it’s a top priority.

Every individual blog post should be written with SEO in mind, so time is needed to research and select keywords, links, image Alt-Tags, and formatting tactics to ensure Google includes the post in relevant search results.

5. Outline and Write the Post

With all of the prewriting work done, it’s time to outline a structure for your post based on blogging best practices. That means you need to break down the topic into sections and subsections that you can format with H2 and H3 headings. This will decrease the time you take to write a blog.

You need to plan to start your post strong and be concise using short sentences and paragraphs so it’s easy for mobile audiences to read your posts.

Expert bloggers take care of all of this for you in content creation, but if you’re writing your own blog posts, you’ll need to handle all of these elements as you write your blog content.

6. Write the Headline

With the post written, it’s time to write the headline, which is critical to increasing traffic to your post. It’s not unusual for bloggers to go through 10 or 20 headlines before they settle on a final version, and large blogs with big budgets invest in and test dozens of headlines for each post before narrowing them down to the best one.

Don’t underestimate how long it takes to create a great headline .

7. Add Links to Internal and External Resources

For SEO purposes and to provide a great user experience, it’s important to include links to helpful resources in your blog posts.

This includes both links to other content on your own website and links to other websites.

For example, if you mention a research report in your blog post, link to it within the post so people can read more about the study if they’d like to.

If you mention a topic you’ve covered in depth in a previous blog post, link to it.

8. Find, Design and Add Images

Images have become more important in recent years as the web becomes more visual and people actively look for visual content.

Therefore, take the time to find high-quality images that you’re legally allowed to use on your blog or website.

If you’re designing images, make sure they fit your brand image and are consistent with your brand identity in terms of style and colors.

In addition, don’t forget SEO when it comes to images. Add keyword-rich image file names, descriptions, and Alt-Tags to boost search traffic to your posts.

9. Format the Post and Add Tags and Categories

With all of the parts and pieces in place, it’s time to format your post based on blogging best practices.

This includes making sure you use H2 and H3 headings, use bullets and numbered lists, use short paragraphs, and confirm that the post looks good when you preview it.

If your post isn’t aesthetically pleasing on desktop and mobile devices, few people will read it.

10. Proofread the Post

Finally, give your post a final proofread and make sure there are no grammatical or spelling mistakes. We’re all human, so if you don’t have an editor working for you, errors will slip by sometimes. Don’t worry about it. Instead, apologize and fix the error.

Once your post looks great and includes no errors, go ahead and hit the Publish button!

Key Takeaways About Blog Writing

It’s easy to assume that writing a 1,000-word blog post takes less than an hour, but the reality is quite different.

Even the best bloggers writing about topics they know well can take three-four hours to put together great blog posts.

That’s because blog writing isn’t easy — at least not when it’s done well, and publishing well-written, high-quality blog posts is essential to businesses that rely on content to build their brands and increase sales.

Don’t settle for anything less than the best.

Hopefully this article has provided some useful tips on how long it takes to write a blog post as well as the steps you can follow to systematically approach each piece.

Good planning is half the battle, as they say!

Some writers will spend more time focusing on research than actual writing, whereas other bloggers will create content after just an hour of research.

Blog writing is no cakewalk and requires hours of dedication. But the more blog posts you write, the more you’ll figure out what works for you and what doesn’t. Use this experience to hone your writing and research skills. Planning may be half the battle, but it’s still only half!


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How long does it take to write a blog post?

The relentlessly helpful blog, 22 september 2022.

how long does it take to write a blog article

📚 This post is part of my business blogging guide .

How much time does it take to write a blog post? Some people seem to rattle off content in minutes. Other people agonise over it for weeks.

So, what’s the truth? How long does writing a blog post take? Let’s look at some stats.

Get to the point .

A 2022 survey of 1016 bloggers shows:

  • ⏰ Average time to write a post : 4 hours 10 minutes
  • 📏 Average length of a post : 1376 words

Source : Orbit Media Studios

(I usually spend 6–8 hours on my posts, but they’re often 2000–3000 words long and sometimes contain videos, which can take hours to produce.)

  • Introduction
  • What does it take to create a good blog post?
  • How long do others spend on writing blog posts?
  • The challenges with writing blog posts
  • Let’s wrap up

Introduction .

Tony Markwick – a pretend business owner

I don't have time to write a blog.

That’s a common response I hear when I ask people whether they have a plan to create content.

You’ll probably expect me to follow that up with some wondrous stat that it takes only minutes to write a blog post and that therefore it’s really not that hard to run a regular blog on your site.

I’m not going to do that.

Yes, it’s possible to write content quite quickly – perhaps in an hour or so – but that ignores the truth that most such content isn’t very good. And content that’s dashed off in a hurry often doesn’t stand the test of time.

There are around 4 million blog posts published each day. (Source: Worldometers )

Only a tiny proportion of these posts will receive a large number of views, likes, comments and shares. The vast majority of the posts will be seen by almost no one.

Why is that? Why do some posts do much better than others?

Two big factors are quality and consistency .

Quality is a no-brainer here: a well-researched post that is easy to understand, flows well and looks gorgeous has a natural advantage over a wall of text cranked out on an ancient-looking website.

Comparing quality content

Here’s what SEO company Moz have to say about creating quality content:

Google also points out the importance of good spelling and grammar in your posts.

Google thinks editing matters #whyeditors — John Espirian (@espirian) June 29, 2017

This is one measure of quality content that’s relatively easy to sort out. See my top 10 tips for proofreading your own work . For content that’s strategically important, consider hiring an editor or proofreader to help you sharpen your message and smooth out mistakes.

So, your aim should not just be to write a blog post but to write a good blog post.

And you don’t want to write only one good blog post: if you’re going to bother with blogging at all, it should be a consistent effort over a long period. That means a commitment to creating lots of good blog posts.

What does it take to create a good blog post ?

Producing good-quality blog content means you need to do at least some of the following:

  • Listening : Do you know what your audience wants? Have you talked to them in person, by email or on social media?
  • Keyword research : Have you done any searches to see what keywords are relevant to the topic you want to talk about?
  • Multimedia : Images, videos and infographics are some of the most time-consuming resources to create. And yet they can give your content a unique visual stamp and make it much more shareable than similar articles that contain text only. Would you be willing to put in the effort needed to create or source your own images?
  • Original thought : There’s little in the way of original thought left but you need to do more than copy what others have already written. Can you put your own spin on what’s happening in your industry?
  • Editorial : Getting your thoughts down is one thing, but you also need to invest some time in formatting, editing and proofreading your content. Without this, your posts can lose credibility.

And all of that’s without the part where you publish and then promote the content. Yes, blogging well requires a large investment of time.

I’ll often spend 6–8 hours per week on producing my blog content.

That’s 20% of a typical working week. To some people, this sounds like an insane amount of time to spend on content creation.

(In my defence, some of my posts contain videos, and that’s a real time-gobbler. It often takes an hour to produce 1 minute of video.)

I can't do all that. That's way too long.

I get it. It’s a large chunk of time.

But look at the benefits of regularly producing blog content for your business:

  • Less need to advertise (and a better long-term method of marketing).
  • Improved Google rankings (people find you when they search online).
  • More satisfied customers (your content helps them so they stick around).

How long do others spend on writing blog posts ?

I wanted to hear feedback from others, so in 2017 I asked my network on LinkedIn how long they took to write their content.

I also asked them to tell me how many words they typically wrote per post, and what was the biggest challenge they faced when creating content.

Here are the figures they responded with. Remember, this was in 2017:

  • ⏰ Average time to write a post : 3 hours 4 minutes
  • 📏 Average length of a post : 1113 words

And there was no surprise in the challenges people faced. I’ll get to those in a moment.

Now, the figures above represent a pretty small sample of only 16 people. Hardly enough to draw any firm conclusions, right?

The good news is that Orbit Media Studio’s recent survey of 1000+ bloggers showed that it took their respondents on average 4 hours 10 minutes to write a post.

For comparison, here’s the data from previous Orbit surveys:

Time taken to write blogs

The 2022 Orbit survey put the average blog post length at 1376 words . Here’s how things have changed over the years:

how long does it take to write a blog article

Orbit’s figures are more interesting than mine, as they had a much larger sample size:

Orbit’s 2022 sample of 1016 bloggers .

  • ⏰ Average time : 4 hours 10 minutes
  • 📏 Average length : 1376 words

In terms of article length, the received wisdom is that long articles tend to outperform short ones. There’s plenty more about this in my article about how long blog posts should be .

The challenges with writing blog posts .

The people I spoke to on LinkedIn told me their challenges with blog creation. I’d put these challenges into 3 categories:

1. Audience value .

This challenge is about finding the topics that would be valuable to readers.

Take time to understand your ideal reader by creating a pen portrait .

What real questions are your customers asking you? What content would genuinely help them?

2. Editorial issues .

This challenge is about proofreading the content and sourcing good images.

To sharpen your text, see my top 10 tips for proofreading your own work .

To improve your visuals, check out this great list of 35 free photography sites .

3. Time management .

This challenge is about avoiding distractions and reducing procrastination.

Try closing all of your windows and leaving only one document open – the one in which you write the text of your article.

I write my blog drafts in Byword on my Mac.

Ai Addyson-Zhang

As a college professor who is learning to develop a consulting practice, I frequently read John's blog posts to seek ideas and best practices. John helped me understand how to write in a way that resonates with my audience and maximize my value to my audience.

Producing content on the fly is not going to help you excel in business blogging. Instead, you need a solid strategy that helps you generate content that is aligned with your business goals. John teaches you blogging strategies that can bring tangible results.

In the world of business blogging, I trust no one but John. Not only is he full of wisdom, but also he walks the talk. John practises what he preaches.

Do yourself a favour by following John and learning from him. Your business will thank you.

Let’s wrap up .

If you’re going to commit to creating blog posts, expect each post to take around 4 hours to write. And if you want to produce something with real depth and lasting value, prepare for it to take much longer than that – I often take 6–8 hours to put my content together.

Remember that there are a lot of terrible blog posts out there, so don’t add to them by rushing the creation of your own content. Take your time and do it right.

If you can create quality content on a consistent basis, you’ll start to become known as a trusted voice in your industry. And who doesn’t want that?

Continue the business blogging guide

This post is part of my definitive business blogging guide . Previous step ​ Nail your brand values in 5 mins Next step What should you write about? ​

Need business blogging help ?

Hire me to coach you or write content for your business.

Get in touch

Recommended reading .

  • Writing a first draft – the why, what and how
  • How long should my blog posts be?
  • Pen portraits
  • Who can make my writing better?
  • Top 10 writing tips

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How Long Does It Take to Write a Blog Post? Not Long With This Secret

Shrutika Joshi

Table of contents

Every expert out there is talking about publishing as many blogs as possible. And they're all right. Blogging has brought phenomenal success to countless businesses and entrepreneurs. So why not? But, the real question here revolves around commitmentーCommitment of time!

Blogging isn’t just about writing some paragraphs on a topic. A blog requires in-depth research, great articulation, and endless editing . Moreover, different kinds of blogs may take different amounts of time to write. Some may get finished earlier than expected, and others could take days.

If you've been asking yourself, "How long will it take me to write a blog post?" for a while now, we understand where you're coming from. It's completely fair to ask that question. After all, there are a lot of marketers and bloggers out there with limited resources. Knowing how long others spend on a single post can help you benchmark your blogging efforts.

To aid you and every other blogger on the internet, we've created a detailed guide that follows all the steps of a blog writing process focused on how much time each step will take. Read on to know more about what studies say and how much time you need to commit to writing one excellent piece of content. And a helpful tip towards the end to increase the speed of your blog writing process.

What studies say: How long should it take to write a blog post?

Orbit Media solutions did a survey and calculated the average answer from 1000 bloggers to see how much time they were spending on blogging- and the results were astounding. They averaged 67% more time per post in 2021 than in 2014, which is a lot of hours spent writing!

How long should it take to write a blog post?

How Long Does It Take to Write a Blog Post?

In continuation with the above survey results, here's what we've seen so far.

Writing content for your blog post can take anywhere from two to five hours, depending on how much research is involved. The actual writing part might only take an hour, but the research and editing can take up to four.

Some blog posts require more research than others. For example, if you're writing on a technical topic that you don't know much about, it may take several hours or even days to gather enough information to write a useful post.

On the other hand, if you already know what you want to say and don't need to do any additional research (like, answering questions), it might only take you an hour or less.

Here's a quick guide on how much time each stage of the writing process generally takes:


Before you start writing, think about what you want to say. The more valuable your content is, the better your chances are of ranking well in search engine results. And the more readers engage with it, the more likely they'll share it on social media.

Brainstorming means deciding the topic, your unique angle, and conducting initial research around it. You can create a strong foundation for your blog post with solid research and brainstorming. Spending about 30-45 minutes doing direct and indirect research can help you gain enough insights.

Quick tip - Look at some similar blogs online and identify the information gaps you can fill in with your blog.

how long does it take to write a blog article

SEO Strategizing

It's no secret what SEO can do for your blog, and without it, your blog is just a piece of information on the internet waiting to be found. A good blog strategy involves spending at least 15-20 minutes researching keywords and figuring out which ones will perform best. Bloggers usually spend a reasonable amount of time strategizing their SEO. Well, who doesn't want to rank on the first page of search engines?!

Quick tip - Do keyword research to find out what people are searching for. Using tools like Semrush can help fasten your keyword research.

Blog outline

Creating a proper structure for your post is no doubt a necessity. After all, you can't build up a writing piece without the pillars to support it. Crafting a flow, jotting down sections, assigning H tags, and positioning keywords can take another 20-30 minutes of your time on average. This phase also involves deciding the type of blog post you want to write.

Quick tip - With good planning , you can increase your writing speed. Read more about how to write a blog outline here .

First draft

The first draft of any blog post is the most difficult to write, and this step takes a massive part of your time. Given there are no distractions , it can take around 3-4 hours to write. The first draft consists of a lot of information. One basically dumps all their research and opinions in this first piece.

Starting with the introduction , you can use the blog outline you've set earlier as a roadmap and go further, filling in content in every section and subsection. The time you spend writing the first draft can increase or decrease based on the length of your writing piece. Make sure the keywords you include relate directly to your business and the post's content — don't just stuff them in there!

Quick tip - Block a slot for writing your first draft. Make sure there are no distractions. You can also keep your phone out of sight for better focus.

There's always a difference between what you intended to write and what you actually ended up writing in your first draft. Editing makes sure to eliminate that difference. Just after you've finished writing the draft, re-reading it, figuring out what doesn't sound good, and correcting it can occupy about an hour or so of your time. Again, it depends on the length of your blog post as well.

Quick tip - Tighten up the introduction , body, and conclusion . Make sure to weed out irrelevant information.

Creating images

Any good piece of writing is incomplete without matching graphics or pictures. Designing images and creative logos that properly align with what your blog post is saying can take 30-45 minutes on average. This time can increase or decrease based on the number of images you're planning to include or the type of blog post you're writing.

Quick tip - You can use free tools like Colorcinch , Canva and Brandcrowd to design your graphics quickly.

Designing images for blog: how long does it take to write a blog post

Formatting makes your blog eye-friendly, thus increasing its readability. It involves taking care of headlines, breaking paragraphs, positioning the designs accurately in the blog, including external and internal links, etc. This can occupy almost 30-45 minutes. So make sure you have an excellent blog format that humans and search engines love.

Quick tip - Have a look at this ultimate guide to format your blog post to perfection.

Grammar and plagiarism check

Here comes the critical part—checking if your writing stands up to the rules of grammar and plagiarism checking tools. The process may take roughly 20-45 minutes, depending on the length of your blog post and the edits you need to do after. This step helps you improve the quality of your writing and eliminates the chances of duplication in your text.

Quick tip - Online tools such as Copyscape can help you speed up this process.

Quality Vs. Quantity

There's a difference between writing something quickly and writing something well. A long blog post may take 3 hours to write. But a really good one can take twice as long. Because the value of a piece of content is in the quality, not the quantity, try to create content that teaches your readers something new or helps them somehow. Will your readers find value in what you're saying? Will they enjoy reading it? Never compromise on the quality!

How long will it take me to write a blog post?

We recommend starting slow and writing one post per week if you're just getting started with blogging . This gives you plenty of time to learn and build up your authority. Plus, you'll have more time to focus on creating quality content that engages readers.

You can write quickly and still produce high-quality content if you:

  • Focus on one topic at a time.
  • Do your research before you start writing.
  • Outline your main points and arguments before you write your first sentence.
  • Write in short paragraphs.
  • Edit and proofread after you're done.

How long does it take to write a 1,000-word blog post?

The short answer: the average time it takes to write a 1000-word blog post is 2 hours.

The long answer: this depends on a number of factors, such as your writing speed, how much research you have to do, and how well you know the topic. For an average blogger who writes about 500 words per hour, it would take about 2 hours to write a 1000-word blog. If you are a super-fast writer and can crank out fantastic content in 1 hour, great! But if you are not, it may take 3 hours or more for you to create quality content.

How long does it take to write a 1000-word blog post?

How long does it take to write a 500-word blog post?

Some people can turn out a 500-word blog post in 30 minutes — and some people can't even do it in hours. It depends on the writer and how familiar they are with the topic. Freelance writers working in the industry can write a 500-word article in less than 1 hour. For someone who has just started writing, it will take much longer.

Also, it really is based on how much research you've done beforehand. If you've done your research and read books or articles on the subject, then it can be as short as 30 minutes. However, if you haven't, then it might take up to 2 hours or more because you'll have to spend ample time researching before you can even start writing!

Here's How to Write Blog Posts Faster

For establishing a successful blog , you need to write fresh and exciting content that will keep people coming back for more. However, after you've written your latest blog post, it's not always possible to sit down and write another one straight away. It may take hours to rejuvenate.

There are faster ways to write and time-consuming ones too. The quickest way would be to type something out without overthinking about it, but that would produce some pretty horrible content no one wants to read (or can even find). If you're writing for yourself (not trying to get traffic), that doesn't matter. But if you're attempting to post blogs with the intent of growing your business through it, then quality is what matters most!

We have another faster yet more effective way for you…

Our team has been writing all our blogs with this one tool, and no matter what research says, this tool can write your blog 100x faster. From blog ideas to outlines to the entire content, Article Writer 3.0 eliminates all your hard work and gives you your first draft in seconds.

This means no more basic research or wasting time creating the perfect outline. You can even generate parts of your blog separately using other AI writing tools. Curious to know more? Discover more here .

Shrutika Joshi

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How Long Does It Take You To Write A 500 Word Article?

Writing content shouldn’t take a lot of time.

Table of Contents

But writing GREAT content does take a lot of time.

According to a study by OrbitMedia, bloggers are taking more time than ever to write a blog post.

how long does it take to write a blog article

If you’re wondering about the length of the content that takes so much time, the study answers that as well.

how long does it take to write a blog article

So on average bloggers are publishing 1200+ words per blog post and consuming more than 3 hours to write them.

Quite understandable considering the fact that thin and low-quality content that used to wor a few years ago won’t get you anywhere in 2020.

In order to compete, you have to produce engaging and in-depth content.

However, the numbers shown in this study represent the overall average trend.

How much time does it take me to write content since I’ve been in this business for more than 10 years now?

This is what I’ll discuss in this article along with a few actionable tips to help you speed up your writing process.

Let’s dive in.

How much time it should take you to write an article?

There are two different camps here that people fall into.

They either take too long or finish too fast.

Both are bad, but it’s worse to finish too fast.

It’s not a good thing to pump out articles quickly

This is something I didn’t really understand when I was still a beginner. I would crank out 10 to 20 articles per day.

Each one would be roughly 300 to 500 words long, and was very low quality writing. Each one only took about a half an hour to write.

Yes, I could have taken longer, but I didn’t want to.

I was focusing on quantity over quality. Because they were rushed, they weren’t in-depth, they had grammatical errors, they contained few sources, and the overall writing wasn’t great.

This was a huge mistake. Because my content was so short and low-quality, it would never rank in the search engines.

It would never pick up any backlinks or social shares. And most importantly, it would decrease the value/quality of my entire blog and nobody would be interested in subscribing to it.

It took me a while to finally realize that what I was doing was preventing me from ever growing a successful blog .

Content Quality Always Trumps Quantity

how long does it take to write a blog article

Think about it this way: Each article you write will only need to be written once. Once it’s published, it has the potential to drive traffic forever.

For example, there are some articles I wrote years ago that still drive thousands of visitors to my blogs.

And the only way to consistently make this happen over and over again for all your articles is to turn them into extremely in-depth, high-quality article.

Imagine that somebody is searching on Google and lands on your page. You want them to feel fully satisfied with the answer, so that they wouldn’t need to hit the back button and look at other results.

Today, I set articles to a quality standard

“Is this one of the top articles on the web about this given topic?”

And if the answer is YES, I’ll publish it.

If the answer is NO, then I’ll go ahead and make it much more thorough, add in more sub-sections, and do a little more research.

Time To Write An Article – Beginners vs. Experts

If you’re an absolute beginner at this, a 1000 word article should take you about 3 to 4 hours. A 2000 word article should take you about 6 to 8 hours.

The reason it takes so long is because you’re not experienced with writing consistently. Also, you have to add in images, links, structure the URL, etc. All these things take a lot longer when you’re just starting out.

If you’re experienced with writing, it should really only take you about half that time. So a 1000 word article should take you about 1.5 to 2 hours. A 2000 word article should take you about 3 to 4 hours.

When you’re experienced, WordPress tasks like adding in images and links take just a few minutes. It becomes second nature. Therefore, those things don’t take up much time.

How Long Does It Take Me To Write An Article?

how long does it take to write a blog article

Today, it takes me about 1.5 to 2 hours to write a 2000 word article, and about 30 to 45 minutes to write a 1000 word article. I can crank out 500 words in about 15 minutes.

Yes, I’m writing extremely quickly, but that doesn’t mean that my articles are lacking in quality.

The speed is just the result of doing this over and over again consistently for nearly a decade now. I wasn’t always this fast.

And if I tried to be, my writing would suck.

But there are a few tips I can share with you to speed up your writing.

How To Write Faster – 7 Tips To Increase Your Blogging Speed

I’m not a writer per se but I’ve come up with my own list of tricks to speed up online publishing.

Here are my best tips.

1. Create Templates For Different Content Types

When you blog regularly, you know you have to publish different types of content to cover all the topics in your niche.

You’ll write informational content, product reviews, lists, round-ups, interviews, how-tos, ultimate guides, case studies, and several other types of content.

I have templates for each of these types since I’ve been creating content for so long.

If you don’t publish all these content types, create templates for the types you frequently publish.

A content template is a simple blueprint or a fixed structure that you can follow every time you write a certain type of content.

Whether you’re writing the content yourself or outsourcing it to freelancers, templates help you structure your thought process and save you a ton of time.

2. Learn From Your Competitors

One of the hardest things about writing content is actually starting an article.

But why reinvent the wheel when you can simply see what your most successful competitors have done, and adopt a similar approach?

Search for your topic on BuzzSumo and sort the results by most shares 

how long does it take to write a blog article

It shows you the total social shares on different social networks along with the number of backlinks for the top content.

Just browse through the best content, study their structure, and replicate.

3. Write Drunk, Edit Sober

This is one of my favorite writing quotes, “Write Drunk, Edit Sober”

And it has literally saved me hundreds of hours over the years.

When you start writing, just let the words flow from your mind on to your keyboard. Don’t try to edit on the go because it breaks the writing flow.

Once you dump everything from your mind and complete the article, go back and edit it with a fresh mind.

4. Have A Clear Objective For Every Article

This is also very important.

You need to know why you’re writing an article and what you want from the readers. 

Do you want them to click on a CTA button? Do you want them to buy an affiliate product? Do you want them to subscribe to your email list? Anything else?

Whatever it is, you need to be clear about it because knowing your objective helps you streamline your thought process as a result of which you can come up with better content.

5. Create An Outline Of Your Article

When you write an article, don’t immediately start with the introduction.

A big newbie mistake is to come up with heading and sub-sections of an article on the go.

Your article quality will suffer if you do this.

Instead, create the complete outline of your article before starting it.

Identify the main sections of the article and its sub-headings. Then assign an estimated word count to each section so that you give the maximum words to the core sections of your article.

Once you complete the outline, start filling it up with great content.

You’ll be surprised by your writing speed if you follow this approach.

6. Get Rid Of All The Distractions And Follow A Schedule

Close all the irrelevant window tabs, shut down Facebook, close Twitter, get off YouTube, and put your smartphone away before you start writing.

Seriously, if you don’t get rid of these distractions before starting an article, you’ll take twice the time to write it.

I know its hard to do it these days but here’s a tip.

Write in 20-minute sprints and then take a 5-minute break to check your smartphone and just walk around the room to freshen up your mind.

Then get back to 20 minutes of focused work again.

This approach will help you work with a clear mind and make you much more productive.

Plus, if you want to turn blogging into a serious income, please follow a writing schedule. I know it sounds boring but when you work in a fixed time slot, your mind gets programmed for work mode and manages to become much more productive.

Try it before telling me I’m getting old.

7. Write Regularly

As they say, practice makes you perfect.

Don’t stop writing just becuase you’re too slow or not good at it.

Everyone’s like that at the start.

But if you keep writing and try to improve consistently, you’ll become a much better writer and blogger in just a few months.

Remember, getting things done is much more important than being perfect.

Don’t let the perfectionist syndrome stop you from taking action.

Conclusion – Stay Focused And Keep Writing

You’ll naturally get faster over time. That’s just inevitable. Writing is a skill that can be honed and improved with practice.

So you shouldn’t really be thinking about how long it takes you. You should only be focused on making your article a 10/10 article. Remember, your article will only be written once. After that, it’s out on the web for as long as you leave it out there.

It will continue to drive traffic. It will get links and shares. And it will ultimately play a role in how successful your blog becomes.

Think about this for each article you publish, and you’ll be far ahead of the pack.

6 thoughts on “How Long Does It Take You To Write A 500 Word Article?”

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Interesting post, but I think the time spent writing an article is highly dependent on the subject matter and circumstance. If I’m writing in an area where I’m a subject matter expert, the written words flow as naturally as conversation. A simple edit is usually all they need. If I’m writing something that requires a lot of fact-checking and research, or if I’m finding the right voice for a specific publication, or the right angle to make a mundane or overdone topic fresh and compelling, I may need to invest a substantial amount of thinking and editing time. When I write an interview article, there is the interview time, often transcription time, and then — since most subjects give me far more information than assigned word counts allow — a good bit of editing. Time also depends on where the manuscript it headed. If I’m writing a personal blog post, I write more quickly. If I’m writing for a client or editor I’m inclined to be a more painstaking. Ad copy and other forms of creative writing are a different problem once again. How long does it take to come up with a good idea? Sometimes a minute, sometimes days. We definitely become more proficient with practice, but we also become more attuned to the subtle aspects of our craft — an article we may have considered ‘finished” earlier in our career would now likely warrant, and receive, more revision.

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Hey Caroline – Thanks a lot for sharing this. I fully agree. What I wrote and the time estimates I gave speak more to bloggers, but yes of course how long it actually takes will depend on what you’re writing about and how much research it requires.

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I’m a new blogger. I attempted to write 1000 words today but only wrote 375 words. Looks like I need practice.

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I agree with both of you. For 2K words blog post it takes about 4-5 hours or roughly two days , that is if you are expert in that niche you are writing about. I was kind of like Chris Lee back 10y ago, I had to write fast and my editors and writers did same because if we put story out before other blogs (and you only have 15-30 minutes) you ought to write up a fast 300 to 400 word blog post. Well with google changing their algorithm now they prefer quality over quantity .

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Even as a blogger, I spent 1-2 hours in the research phase. Then I write, and because I’ve only been at it for about 7 months, the writing phase takes me 4 hours for each 800-1600 word blog. I work across industries, so my subjects (and writing tones) vary vastly depending upon my client. If its a subject I know like the back of my hand, I can crank out a 1000-word piece in 3.5 hours. If its niche and unfamiliar – and often it is – it takes longer.

Also, keep in mind, writers need to make sure they are using the correct jargon and keywords specific to the industry or audience they are writing for. If, like me, a writer is producing content for blogs across industries, this can take up more research time than it does when writing for a single industry, because it takes research time to get familiar with the verbiage.

I think a key point here is writing unique, in-depth pieces. I can get on Google, research a topic for 30 minutes, then combine and restructure the content I found from 3 sources to produce a blog – a blog that says more or less the exact thing that was said elsewhere on the internet. But to produce something useful to readers, a writer needs to focus on ideation and research.

Ideation and research take time. Even though I know my writing can improve, and as it does I will be able to accomplish more in shorter periods of time, I nonetheless believe that the ideation phase is an important step in the writing process that tacks on at least an extra hour or two to the time estimates provided here.

This may be especially true for freelancers focused on content writing, and not in-house, content-producing employees who are already 100% familiar with the ins and outs of the industry, and who easily know where the next idea opportunity lies. I imagine as writers become more experienced, they can build a client base that is specific to an industry niche, and expedite their research and idea process out of sheer emersion in their subject matter.

Woah, really appreciate these insights Haydyn! Super helpful tips.

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how long does it take to write a blog article

How Long Does It Take To Write A Blog Post? A 2,400-Hour Analysis

How Long Does It Take To Write A Blog Post-Nectafy - Nectafy

You know that the more content you have on your blog, the more opportunities you have to attract visitors and turn them into leads. But you’re probably wondering if you even have enough time to dedicate to the blogging thing—and how much time you should actually spend writing a blog post!

We get that—they’re good questions. You need to know whether or not it’ll be worth it, after all, or if you need to consider other options.

To help you out, we pulled data from an 18-month time period to find out how long it takes us to write a blog post—and how those hours are broken down. Every company is different, so your average time per blog may be different. But following this article, you should be able to create a reasonable estimate of how much time it might take you to accomplish the same task.

Blogging Data Set

We analyzed the data and found that during this 18-month time frame….

It took us an average of 4 hours and 24 minutes to complete a blog post, start to finish.

  • 23 minutes (9%) was spent on content interviews.
  • 2 hours and 55 minutes (66%) was spent on blog writing and research.
  • 1 hour and 6 minutes (25%) was spent on editing.

Note: This time average doesn’t include any of the planning that goes in before the article creation phase, including persona development and keyword research, or posting the blogs in HubSpot or Wordpress.

How Long Does It Take To Write A Blog Post-Nectafy - PieChart

How To Write A Blog Post: The Step-By-Step Breakdown

Content interviews: 23 minutes (9%).

We often tell our clients our lack of insight into their industry is a good thing—and we mean it. Why? Because the ‘beginner’ questions we’re asking are likely the same (or similar) to the ones their ideal customers are asking when they first start looking for a solution to their problem.

It may be tempting to write every blog article based on your own industry knowledge, but we recommend discussing as many article topics as possible with colleagues in and outside of your organization. This process will help you gain insights and perspectives you may not have considered otherwise. If you choose to do this, you may find these do’s & don’ts of subject matter expert interviews to be helpful.

How we conduct a content interview for a blog post:

  • Pre-research the topic and create questions to ask the SME.
  • Conduct the interview (in person or through online meeting software).

Blog Research & Writing: 2 hours and 55 minutes (66%)

We spend almost exactly two-thirds of our time actually writing a blog post, and we imagine this is where you’ll spend the bulk of your time as well.

There is one thing that sets an inbound marketing blog post apart from every other blog post: Purpose . The goal of an inbound blog is to help the person reading answer a question they have or understand a problem they’re facing. Whether you’re planning to write these blogs yourself, have someone in your company write them, or hire someone outside the organization to write them, this person needs to have a firm grasp on the purpose of the blog. Anything less is a waste of time and money.

How we research and write a blog post:

  • Transcribe the recorded interview (if applicable).
  • Draft the outline of the article.
  • Write and rewrite...and rewrite...and rewrite.
  • Create an article title.
  • Select an applicable image.
  • Tie in a call-to-action.
  • Write a meta description.
  • Create the corresponding email.

Editing: 1 hour and 6 minutes (25%)

If you think the editing process is solely about grammar, think again. The adage, “Write without fear, edit without mercy” couldn’t be more spot-on. Having an error-free article is critical, but a great editor can sharpen a decent blog into an effective blog by digging into the content.

Our editor Meredith doesn’t just make simple changes to the articles she reviews, she asks questions, calls out discrepancies, and makes us better writers. The screenshot below shows Meredith’s markup on the first few paragraphs of this article. You definitely want a great editor, like Meredith, on your team !

How Long Does It Take To Write A Blog Post-Nectafy - Meredith

How we edit a blog post:

  • Assess the article’s readability and suggest changes.
  • Make line edits to correct sentence structure and grammar mistakes.
  • Correct any issues with client-specific tone.
  • Review client revisions and make requested changes.
  • Check the article for search engine optimization (SEO).

Do you have an extra 422 hours a year?

If you want to post eight blogs a month ( which is ideal for solid inbound marketing results ), you’ll spend just over 35 hours a month on blogging—which is over 422 hours in a year.

Here’s another way to look at it: That’s over 52 full 8-hour work days devoted only to blogging! Forget about skill: Can you even devote the time this process needs? If you can, sweet! If you can’t, there are other ways to get the job done. Here are your options:

  • Give up. Yes, really. If you can't devote the time and don't have the skill, don't bother blogging. You'll put up a few posts you aren't happy with, and then you'll watch your blog collect dust. If you can't devote time to this, do something else you have the time and skill to do.
  • Ask current employees to create your blogs. If you already have a marketing team or have some employees with a natural talent for writing, you may choose this route. It cuts out the hiring process, but it can really cut into these individuals’ day-to-day tasks and put a heavy burden on their workload if you’re not careful.
  • Hire an in-house writer and editor. If you want to keep your marketing in-house and your current team doesn’t have the time to take  on blogging, consider hiring a full-time writer and editor.
  • Hire a freelancer writer and editor. Another option is to hire freelance writers and editors for your content creation. Sites like Zerys , Scripted , and TextMaster are all good places to start your search. Be sure to test the skills of any freelance writer before you employ them to be certain they can write in the way you need (that is, focused on solving readers’ problems in a compelling, interesting way).
  • Hire an inbound agency. If you already have a solid marketing process in place (including driving visitors to your site, turning them into leads, and seeing higher sales results), one of the three options above will probably work for you! But if you aren’t seeing the marketing results you’re looking for, hiring a blogger may be just a band-aid. A better solution is to rework your marketing strategy as a whole—and hire an agency to do that. Agencies can cover every area of your marketing needs—from persona development to keyword research to blog/offer creation and more.

This blog walks through possible costs, benefits, and drawbacks of the options above.

If this all seems a little overwhelming, don’t be discouraged! Remember, these results are specific to us at Nectafy. You can whip up posts a lot faster than this (or considerably slower)—but if you want results, we believe quality is what matters.

If you want a few other perspectives on how long it takes to write a blog post, these articles are interesting:

  • How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer
  • How Long Should It Take To Write An Epic Post?
  • How to Be in the Top 5% of Bloggers: New Research Results

Once you get started, let us know: How long does it take you to write a blog post? Comment below or tweet us @nectafy !

1 - 5 clients + Nectafy. 2 -  10 individuals contribute to the Nectafy blog, but only four write for client blogs. 3 -  Includes content interviews, blog writing and research, and editing.

Download Now: Nectafy Growth Content Portfolio

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How long does it take to write a blog post?

Apr 6, 2022 | Copywriting tips | 0 comments

Do you know how long it takes to write a blog post?

This is a question that many surf-centric business owners ask themselves at one point or another. And the answer can vary depending on a variety of factors.

In this blog post, I’ll discuss how long it typically takes to write a high-quality blog article, as well as provide you with a rough guideline as to how long it will take to write and post an article to your surf school, surf camp or surf retreat blog.

6 elements that determine the time it takes to write a post

There are a number of different elements that determine how long it will take to write your next blog post.

Everything from the subject matter to how much research is required to support your claims will play a role in how long the writing process takes. Here are 6 of the primary determinants of a blog post’s length.

1. Research

Good research is the foundation of any well-written blog post. The amount of time you’ll spend on this element will depend largely on the topic you’re writing about and how familiar you are with it.

If you’re writing about something you know well, you may only need to do a quick refresher of the key points before getting started. If you’re covering new ground, however, you’ll need to take the time to learn about the topic before you can start writing.

Either way, give yourself enough time to do a thorough job of research so that your post is well-informed and accurate. You can also use this handy guide if you’re struggling to come up with topic ideas.

2. Blog length

In most cases, an article with a word count of 2,000 words will take longer to write than a 1,000-word post. This means that you’ll need to invest more time in developing and fleshing out your ideas the more words you use.

Articles with more than 1,000 words will also start to see some structural complexities. Playing around with headlines, bullet points and blocks of content will add to the amount of time it takes to write a longer post.

On the other hand, shorter blog posts can be written relatively quickly if you have a clear understanding of what you want to say from the start. These pieces will tend to be more straightforward and require less time spent on restructuring and editing.

Perhaps somewhat surprisingly, sourcing media for your blog post can also have an impact on how long it takes to write. This is particularly true if you’re planning on creating original content, like infographics or videos.

If you’re including these types of visuals in your post, you’ll need to factor in the time it takes to create them. The process of sourcing images from a stock library and resizing them will also add a few minutes to your writing time.

Don’t forget either that you’ll need to add alt-text, captions and perhaps even citations to your images, videos or graphics if they’re from a third party. This can quickly eat into the time you have available for writing.

Some topics don’t require you to deep-dive into them, while others might demand that you break down the nuances of a particular product, destination or manoeuvre.

If you’re unsure how much detail to go into, consider your audience—will they appreciate an extensive analysis or are they looking for the cliff notes?

In most cases, the more general a topic is, the more scope there is for additional content later on. For example, if you’re writing about a surf school in Indonesia, you might write an article that covers the basics of surfing for beginners. But you could also write more specific articles focused on topics like “How to choose the right surfboard,” “The best surfing spots in Indonesia” or “How to surf without wiping out.”

By starting with a broad scope, you give yourself the opportunity to produce a variety of content down the road but you’ll need to be more selective at the beginning.

5. Complexity

The best blog posts take complex visions, products or concepts and make them digestible for the everyday reader.

In order to figure out just how complex a particular topic is, you should consider how much time and effort you’ll need to spend researching it.

If you’re able to easily find information from a variety of sources, or if you have first-hand experience with the topic, then it’s likely that you won’t have any trouble breaking it down for your readers.

If the thought of writing about this topic gives you a headache though, then chances are it’s also giving other people headaches too. In that case, you might need to spend more time researching, or you might need to consider a different topic altogether. But trust me when I say that it’s worth the extra effort to help people understand a complex notion.

6. Search Engine Optimisation

The final factor that determines how long it will take you to write a blog post is how much Search Engine Optimisation (SEO) you need to do.

If you’re writing for a highly competitive market, then you’ll need to spend more time on keyword research and making sure your post is optimised for the search engines. However, if you’re writing for a less competitive market, then the amount of effort you put into SEO research will be less because there’s presumably less competition for the keywords you want to rank for.

In general, though, you should expect to spend at least 30 minutes to 1 hour doing keyword research and making sure your post is optimised before you publish it. This involves:

  • Adding the appropriate keywords
  • Writing a meta description/title
  • Adding header tags (H1, H2, etc.)
  • Writing image alt text/captions
  • Linking (internal and external)

Estimated times: Writing and posting a blog article

While I can’t say for certain how long you’ll need to write a blog post, the rough estimate is that it will take you anywhere from 1 to several hours depending on how many words the post in question is.

This includes time spent on research, writing, SEO, editing and revision rounds plus posting. Of course, some people work faster than others, which makes it difficult to give an exact time frame.

Assuming you can write 500 words in an hour, a 1,000-word article would take you approximately two hours to write from start to finish plus another 2 hours for SEO, editing and posting. And that’s if you don’t need to do much research and you already have a general idea of what you want to say.

If the blog post you’re writing is longer, say 2,000-3,000 words, then it will take you closer to four hours just to research and write it plus an additional 3-4 hours for SEO, editing and posting. A solid blog post piece with high-quality images that run through an SEO program might take you a whole day.

Keep in mind that none of these estimates take into account the sharing of your article across social media platforms or any other marketing you might want to do once your post is live.

Just remember, these are rough estimates. Some people can write a great article in an hour while others might spend days on the same piece and still not feel satisfied with it. If you’re just starting out, the most important thing is to simply begin . You’ll quickly learn the do’s and don’ts of blog writing as you go.

So how long does it take to write a blog post?

Well, how long is a piece of string? It’s hard to say without knowing what is required for the particular article you’re writing. However, by taking into account the factors mentioned above, you should be able to get a pretty good idea of how long it will take you to write your next blog post.

If you want to post consistent blog articles to further promote your brand or increase your Google ranking, you might want to consider hiring a professional. I offer affordable blog writing services that can take the burden off your shoulders. Get in touch via email at [email protected] and we can organise a time for a quick chat.


  • Social media for surf camps: Can it increase bookings? - The surfing copywriter - […] great way to increase bookings at your surf camp. Plus, writing a caption takes way less time than writing…

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How Long Does It Take To Write a Blog Post? The Writer’s Process

By outranking.

Table of Contents

For freelance writers, time is money. The more quickly you can produce quality content, the more clients you can serve and the more money you can make. That’s why it’s important to know how long it takes to write a blog post that will both engage your readers and reflect well on your skills as a writer. In this article, we’ll take a look at the process of writing a blog post and how long each step usually takes. We’ll also share some tips for speeding things up without sacrificing quality. So, read on to learn how long it really takes to write a blog post!

How long does it take to write a blog post on average?

When it comes to how long it takes to write a blog post, many factors come into play. The length of the article, the research, and the level of detail all affect how long it will take to write a piece.

However, how long does it take to write a blog post on average?

We’ve found that articles of between 1000 and 1500 words in length take at least 4 hours to research, write and optimize for SEO.

Check out how a user of is able to generate a fully SEO- optimized long-form piece of content that is longer than 3000 words in just under 2 hours :

How long does it take to write 1000 words?

It can take from 2 to 4 hours to write 1000 words, depending on the writer’s speed, how well they know the topic, and how much research needs to be done. For an article of 1000 to 1500 words, this might take 2 to 6 hours.

Research takes up the most time because you have to read through a lot of information, take notes, and then verify that the information is accurate and factual.

Once you have all of the information, it’s time to start writing. Some people prefer to write in long blocks of uninterrupted time, while others find that they work better in shorter bursts with breaks in between. It’s up to the individual to decide how they work best.

The most important thing is to be consistent. This means not rushing through the process and taking the time to make sure your article is well-written, researched, and informative.

Factors that can affect how long it takes to write a blog post

How long it takes to write a blog post can be affected by several factors, such as the amount of content that the user has to write, the size of the blog post, and the type of content.

Here are some of the most common:

  • The length of the post
  • How well you know the topic
  • How much research you have to do
  • The quality of your writing
  • Editing and proofreading time

The writing process: How to get started?

There are 2 processes to writing content: manual or with AI SEO content generator like

For manual processes, the first step is to come up with an idea or a keyword. What are you passionate about? What topics do you know a lot about? Once you have an idea, it’s time to start drafting your post.

– Write down your main points. It can be helpful to write out the introduction, body, and conclusion of your post before starting to write. This will help keep you organized and on track.

– Start writing! Once you have your main points down, start writing your post. Don’t worry about making it perfect—just get your thoughts down on paper.

– Edit and revise. After you’ve finished writing, take some time to edit and revise your work. Make sure it’s clear, concise, and error-free.

– Optimize for SEO. Add image Alt tags, make sure H2’s and H3’s are correct, add examples and screenshots.

– Publish it! Once you’re happy with your post, hit “publish” and share it with the world.

It can take anywhere from a few hours to a few days to write a blog post, depending on the length and complexity of the article. By following these steps, you can create high-quality content that will engage your readers and help grow your business.

Check out how easy it is to create factual auto-generated content with AI using Outranking:

How long should blog posts be for SEO?

Blog posts that are around 1500 words or longer tend to rank higher in Google search results than shorter posts. This is because they provide more value and are better for users.

There are a few things to keep in mind when writing blog posts:

  • Write for your specific audience. Who is your ideal reader profile?
  • Provide value. Offer insights and information that are unique and useful.
  • Make it easy to read. Break up your content with headings, lists, and subheadings. Use short paragraphs and clear language.
  • Optimize for SEO. Include keywords throughout your post and use them in the title and meta description.

It takes time to write quality blog posts that will resonate with your audience. But if you follow these tips, you’ll be on the right track!

How long should a blog post be in 2022?

A good rule of thumb is that blog posts should be around 1500 words for the best results with SEO. This will allow you to provide enough information and detail for your readers while also giving you the opportunity to rank well in search engine results pages.

Blog posts should be long enough to provide value to your readers. Longer blog posts will help you to get more views and traffic and to rank higher in the SERPs.

Many factors go into how long it takes to write a blog post. The most important thing is to make sure the content is of high quality and provides value to the reader. Here are some tips on how to write an effective blog post:

  • Start with a catchy headline
  • Write in a clear and concise manner
  • Use short paragraphs and bullet points where possible
  • Stick to the point—don’t meander off-topic
  • Make sure the content is well-researched and accurate
  • Proofread your work before publishing

Why is my blog not showing up on Google?

Posts that are around 1500 words or longer tend to rank higher than shorter posts.

Your blog needs to be indexed by Google and other search engines to be found. If you have not been able to get your blog indexed by Google, then you should request manual indexing in Google Search Console .

Google favors long, highly researched posts that are well written and provide value to the reader. You can help your blog rank higher by using keywords throughout your post, including them in the title and meta description, and making sure your content is of the highest quality.

How long does it take for a blog to show up on Google?

It takes anywhere from one day to six weeks to show up in SERP, depending on how long it takes for Google to index your new articles.

However, in general, you can expect your blog to start appearing in Google search results within 1–6 weeks of launching it.

Tips to make the writing process easier and faster

When it comes to writing, there are a few things you can do to make the process easier and faster. 

Check out this video to see how you can research, write, and optimize long-form content for the best ranking opportunities with the SEO writing checker tool Outranking:

Proofreading and publishing your blog post

Go through what you wrote and correct any grammar, spelling, or formatting mistakes before publishing your blog post. You can also use a tool like Grammarly to help you with this.

After all, a well-written and useful blog post can communicate your story and help build the user experience of your website.

The goal is always quality over quantity when producing content for a blog. It takes time and effort to produce high-quality posts that will be appreciated by both readers and search engines.

Final thoughts

Every year it takes increasingly longer to research, write, and SEO optimize a post. That’s why SEO AI tools are important . An AI research, writing and optimization tool like Outranking empowers writers to create content that ranks higher in search engines and drives more traffic to their blogs. Check out the comparison matrix and see why Outranking’s AI blog post generator is the most advanced AI tool compared to its competitors Frase vs Surfer SEO .

If you want to learn how Outranking can help streamline your content production process, request a trial account here:

10x your content production

Empowering writers, not replacing them.

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How To Write Blog Posts Faster: 13 Powerful Tips For Quicker Content

By Jessie Festa. This post on how to write blogs faster contains affiliate links to trusted partners!

Curious how to write blog posts faster?

Then you’re in the right place!

As bloggers, one of our most important jobs is creating great content.

The thing is, it’s hardly our only job, so the more efficient we can be with writing articles and crafting social posts, the more time we’ll have for our other important projects.

Luckily, there are ways to seriously speed up the content creation process — which we’ll be going over below, with bonuses to help with implementation.

Table of Contents

Grow Your Blog Faster & Easier With My Free Resource Library

But first, before we dive into how to write content faster and creating amazing blog articles, I want to invite you to grab access to my free Travel Blogger Resource Library .

The library includes 45+ blogging resources like printables, video tutorials, and workbooks that can help you grow your traffic, community, and income faster and with less overwhelm!

One particular resource I want to point out that can help you understand how to organize blog posts and achieve fast article writing is the Content Creation & Promotion Workflow Trello Board — which can also help you better promote your content for maximum engagement.

Additionally, the resource library also includes a Blog Post From Scratch Template that can help you create SEO-optimized content from start to finish.

Click here to grab the free Trello board as well as the full suite of blogging resources.

how to write blog posts faster

How Long Does It Take To Write A Blog Post?

In terms of how long it takes to create content, it really depends on your unique strategy and how much research is involved in creating the blog article.

If you’re writing an article that involves interviewing sources, it could take a week or more.

However, if you’re utilizing online sources and using your own knowledge, you can certainly pinpoint how to write a perfect blog post in one hour — especially if you utilize the resources below.

Write Articles Faster With These Powerful Resources

One of the easiest ways to create faster content is to utilize tools that take some of the workload off of you. We’ll go over these more below, though a few of my favorite time-saving blogging tools include:

Jasper AI (link includes a 10,000-word free trial). If you’re curious how to write a blog post in 20 minutes, the answer is artificial intelligence — which is what Jasper uses to help you come up with article ideas, create outlines, and craft quality content.

Surfer SEO . This tool is like employing an SEO expert on your team (without the 4-figure monthly price tag). You’ll get specific recommendations tailored to your blog for how to optimize your blog posts for SEO and rank in organic search results. You can see my video tutorial here, too:

Canva . This drag-and-drop graphic design tool makes it easy to create stunning social media graphics, presentations, marketing assets, and more. There are over 400k templates to choose from, not to mention an enormous library of stock photos and videos to use in your projects.

Storychief . Create, tweak, and blast your story out across all of your channels and platforms from one dashboard — in-depth analytics included.

MacBook Air with M2 Chip . In my opinion, this is the best laptop for travel blogging .

Keysearch (snag 20% off with code JESSIEONAJOURNEY). This powerful keyword research tool makes it easy to find keywords you can rank for and optimize your content to rank in organic search. Here is a quick tutorial showing how I use Keysearch to grow my traffic:

How To Write Blog Posts Faster

Okay, now let’s dive into a few powerful tips for how to write a blog post quickly — and how to create content for social media faster, too.

If you have your own strategies for how to write articles fast, please leave them in the comments below!

Tip #1: Pinpoint Your Mission & Content Buckets

One of the most important aspects of creating content quickly is understanding the purpose of your content.

My recommendation:

Start with an overarching mission — like helping women travel solo or helping families plan unforgettable US road trips — and then have about three recurring themes or content buckets.

This step is an important part of niching down , branding your blog , and becoming a full time blogger as a whole, as it helps:

  • your audience understand what to expect from you
  • you create a clear and cohesive brand
  • your content rank in organic search as Google understands what you’re an expert on

Additionally, it helps you blog fast as you’re not starting from scratch with what to write every single time.

Tip #2: Keep A Running List Of Rankable Keywords

Sitting down to write when you don’t have a topic idea ready to go is a huge time-waster.

Personally, I dedicate one-to-two weeks each month to writing blog posts, and I make sure that when these weeks come around I know exactly what I can focus on to create content that engages my audience and ranks in Google.

Therefore, keeping your content buckets in mind, it’s wise to keep a running list of keywords you can rank for, which also helps eliminate writer’s block . You can use a project management tool like Asana for this or even a simple Google Doc.

To do the keyword research, I use and love Keysearch .

There are a few strategies I use, but one is typing out a topic idea, seeing what keyword suggestions come up, and then filtering them to find ones that are easier to rank for.

I’ll usually set the score to be 1-35 to do this, though these numbers might differ based on your unique Domain Authority. Here is a visual:

how to write blog posts faster using Keysearch's "filtering" feature

Once I have keyword ideas, I pop them into an ongoing list I keep in Asana.

This is simplifying the strategy a bit — I go over keyword research in much more depth in my Travel Blog Prosperity membership — but doing the above step should give you a bunch of ideas.

Bonus: Click here and use code JESSIEONAJOURNEY to snag 20% off Keysearch.

Tip #3: Create A Content Calendar

Building on the above, you can further save time blogging by creating a content calendar that includes your recurring topics and rankable keywords.

To also benefit from seasonal spikes, you can pre-plan posts to publish a few months before they’ll be popular. This is why it’s helpful to plan an annual content strategy in advance.

For instance, if you write about adventure travel, you might publish an adventure travel gift guide in October in preparation for the holiday season. Creating gift guides for your blog , especially for this time of year, can help you seriously increase website traffic .

The reason you want to publish this content early is to give it time to rank in Google — as well as to give your Pinterest pins time to rank in Pinterest if you utilize that platform. This is an important part of any Pinterest strategy .

Keep in mind, too, that people typically research seasonal topics in advance. For example, if you write a post on fall foliage road trips, people will be researching and booking their trip before the foliage season begins.

In terms of how to write blog posts quickly , having this content calendar saves time as you know exactly what you’ll be writing and when.

Tip #4: Start With A Blog Post Outline

Creating an outline is the difference between staring at a blank screen wondering what to write and simply filling in the blanks.

Curious how to write a blog post outline ? Well, there are a few ways to do.

Mind mapping

First of all, you might try mind mapping, which is an exercise where you start with a central theme that is typically circled in the center of a piece of paper.

From there, you draw lines and circles to branch out your ideas from there, and more lines and circles to branch other ideas out from those.

Here is a visual example:

using a mind map to write articles faster

Another idea is to use a tool like Keysearch to do keyword research, including discovering related keywords and topics that could complement your main keyword.

For example, in a post on how to monetize your blog from day one , Keysearch let me know that people were also interested in learning about how to monetize a blog without ads as well as blog monetization requirements, so I added sections to address those questions.

Again, you can click here and use code JESSIEONAJOURNEY for 20% off Keysearch if you’re a new user.

Artificial Intelligence

Another idea is using artificial intelligence — like Jasper AI (formerly Jarvis), which in itself can save you loads of time!

Here’s how it works:

  • Choose the blog post outline template
  • Input your topic and desired tone
  • Click “generate”

Boom — Jasper will generate an outline for you that you can use for articles and other long-form content.

For a visual of how Jasper works, you can click here to snag a 10,000-word free trial and click here to check out a demo :

demo of how to use ai to write blog posts faster

Tip #5: Utilize Artificial Intelligence (AI)

So I just mentioned utilizing AI to create your blog post outline, but that is hardly the only thing you can use it for. AI is truly the answer if you want to understand how to write an article quickly or create other types of content almost instantly.

For instance, Jasper can also help you save time with:

  • Remember, I mentioned above it’s helpful to have a running list of blog post ideas ready to go, so this can further save time with that!
  • Writing introduction and conclusion paragraphs for you
  • Creating marketing copy
  • Creating keyword-rich blog articles

There are over 50 content creation templates to choose from, which you can see here .

using Jasper's AI templates can help you write blog posts faster

In terms of writing articles, here is a quick overview of how it works:

  • Login to Jasper and choose “long-form assistant”
  • Choose “blog post workflow”
  • Let Jasper know what type of content you’re trying to create as well as your main keyword
  • Jasper will then generate title ideas and sample introduction paragraphs
  • Choose which ones you like and then open the long-form editor
  • Choose to have Jasper create your content or input subheadings and have Jasper craft copy to go into your various sections

Just keep in mind that while Jasper does create content, it is best used as your assistant; as in, you’ll still want to fact check, add in supporting case studies and facts, and refine the article to add in your own personality, voice, and knowledge.

Again, you can snag a 10,000-word free word trial by clicking here .

Tip #6: Automate Your Search Engine Optimization (SEO)

An important part of content creation is Search Engine Optimization (SEO), though doing this research can be tedious and time-consuming.

Luckily, Surfer SEO speeds up the process and helps you create content much faster. Instead of simply giving you data about other sites that are ranking, Surfer SEO analyzes your website to make tailored recommendations for:

  • specific keywords to target
  • specific ways to optimize new content
  • specific changes to make to old content to improve its chances of ranking
  • specific missed opportunities for internal and external backlinks
  • specific on-page SEO optimizations (such as optimal word count, title length, image count, etc)
  • and much more

As you can see, the tool gets specific!

In short, you’ll get a step-by-step SEO workflow that can help you grow your traffic and increase your rankings faster — no guesswork required!

In case you didn’t see the Surfer SEO tutorial above, here it is again:

While you’ll want a paid plan to access all of the features in the tutorial (I have the Pro Plan ), they do offer a free AI Article Outline Generator to help you get acquainted with their platform.

Totally confused by SEO? Check out their free SEO Writing Masterclass !

Tip #7: Have A Structure For Regular Story Types

While each blog post I publish is unique, I’m often writing the same types of articles — like solo female travel guides, hiking guides, NYC neighborhood guides, and show notes for The Profitable Travel Blogger Podcast.

I don’t reinvent the wheel each time. Instead, I reuse the same headings for each, with a few tweaks depending on the exact post topic.

For instance, if I’m writing a solo female travel city guide, I know I’ll always include headings like “things to do for solo travelers” and “safety tips for solo travelers”. Additionally, I’ll always promote my free 5-day solo female travel course opt-in freebie.

Tip #8: Save Blocks In Gutenberg

Gutenberg is the drag-and-drop blog post editor most WordPress bloggers use. One of its neat time-saving features is that you can save blocks to reuse in other posts.

This is incredibly helpful if you find yourself constantly adding the same sections to your articles.

For example, as a travel blogger, I add hotel recommendations, tour suggestions, and a travel insurance section in almost every blog post. Instead of writing these from scratch every time, I can insert my Hotel Recommendations block from Gutenberg and edit it to fit my current article.

how to write blog posts fast with Gutenberg

Tip #9: Create A Content Creation Checklist

In terms of how to write blog posts quickly , this is a big one! A content creation checklist can save you a ton of time.

Instead of wondering what steps you should take each time you write an article, you can quickly refer to a written list of steps — which also means you won’t forget any.

The steps can also help you create your best blog posts, as you’re not wasting precious brainpower trying to remember what you need to do before you hit publish.

For instance, a few steps on my personal blog post checklist include adding an opt-in freebie (like these clever opt-in offer ideas ), promoting relevant affiliate links , and creating a backlink profile to help my content rank in organic search results.

You can find a Content Creation & Promotion Trello Board within my free Travel Blogger Resource Library — which you can copy into your own Trello account.

Tip #10: Write Without Stopping.

Yes, research and editing are important parts of writing a great blog post; however, if you’re constantly pausing to look up facts, it’ll be hard to get into a flow state.

Hone your creative storytelling skills and craft truly engaging content by first getting all of your ideas out. Let the writing flow from your fingertips, and just mark spaces you’ll need to go back to later.

Personally, I make text that I need to fact check purple, and write “XYZ” in spots that I need to fill in later. This makes it really easy to go back to these areas that need attention once I’m ready to edit, and helps me create content much faster.

Tip #11: Repurpose Long-Form Content For Short-Form Mediums

If every time you post on social media you’re starting from scratch, you’re going to love this time-saving tip!

Instead, start with a piece of long-form content — like a blog post, YouTube video , or podcast episode — and then pull out the most interesting points. Each of these points can be its own social media share!

For instance, if you write a post on fun things to do in NYC, each of those fun things could be a unique social share that you reformat to fit each platform.

Moreover, you can often reuse the same social content across platforms — like TiKToks, Reels, and YouTube Shorts.

If you’d like to dive into this idea further, check out my video sharing a strategy for a streamlined blogger workflow :

Tip #12: Create Across Platforms From One Dashboard

Logging into your various accounts individually to create and analyze content can be a big time-waster.

That is why using a tool like StoryChief can save you time by bringing all of your platforms into one workspace — with in-depth analytics included.

In short, you simply click “craft a story” to create your blog post. You’ll also be able to add media — including from Instagram, which can be a huge time-saver — and invite collaborators.

(Because, remember, growing your blog through collaboration can be powerful and can help you see success faster!)

Once your article is ready to go, you can quickly and easily share it across your various digital touchpoints, like your blog, social media platforms, email list , Medium, and more.

There are other time-saving features, too, like guided SEO copywriting assistance, a digital content calendar, and social media scheduling.

Tip #13: Have A Repeatable Promo Plan

Just as you should have a repeatable blogging workflow for creating content, you should also have a content promotion checklist to save time with getting your posts seen.

Part of this workflow should also include having plug-and-play templates ready to go for social media . For instance, if you have a Pinterest strategy , you might create and save pin templates in Canva — a drag-and-drop graphic design platform — to reuse for each post.

Moreover, a TikTok for bloggers strategy might involve breaking up articles into recurring vertical video types.

Again, you can find a Content Creation & Promotion Trello Board within my free Travel Blogger Resource Library to use for yourself.

Tip #14: Create A Productivity Strategy

There are so many tools, techniques, and tips for enhanced productivity — from intuitive eating to working in batches to creating a mindful morning routine and beyond.

One productivity method I personally love is the Pomodoro Technique, which is a time management system that involves breaking your day up into chunks. It looks like this:

  • Choose your task
  • Set a timer for 25 minutes and work on the task
  • Take a 5-minute break
  • Repeat, taking a longer break of 15-30 minutes after 4 pomodoros

The Pomodoro Technique can help you write blog posts fast

Another tip: let go of perfectionism.

While striving to create quality content is important, if you spend hours, days, or even weeks agonizing over every detail of a post before you hit publish, it’ll hold you back from being efficient and sharing your voice with the world.

An Important Note On How To Write A Quick Blog Post

While researching how to write a blog post fast can help you discover strategies like the ones mentioned above, the goal shouldn’t be to just churn out post after post.

If you’re wondering how to write a great blog post in just 15 minutes, the truth is creating thorough and engaging content takes time and research. Sure, you can use AI to write blog posts almost instantly; however, you’ll still want to spend time refining that content and giving it a human element.

Optimize your workflow — but also enjoy the process! Your passion for your topic should shine through your content so that your audience is also excited and feels like when they read your posts they’ve learned something.

This is truly one of the most important aspects of creating a profitable blog !

Also, along with creating new content, make sure to update old blog posts , as this is a vital part of having a healthy SEO-optimized website.

A Simple Step-By-Step Blog Writing Formula

Okay, now that we’ve gone over how to write blog articles fast , let’s go over a simple process for how to write a unique blog post while applying some of the above tips.

Step #1: Start with your blog post topic. It should be related to your mission and should be within one of your main content categories to maximize it’s ability to rank in organic search results.

Step #2: Do keyword research. You can use a tool like Keysearch to research what keywords and topics should be included for an in-depth keyword-rich article. Remember that code JESSIEONAJOURNEY saves you 20%.

Step #3: Create your blog post outline. This helps you create a fill-in-the-blank template for writing your content faster. Keysearch and Jasper (free trial link) are both great tools for quickly and efficiently crafting a great outline, though you can also use a free tool — like mind mapping.

These tools can also be helpful as part of a podcast workflow if you have a show where you script episodes.

Step #4: Create your content. To maximize efficiency, consider utilizing producitivty strategies like the Pomodoro Technique and task batching.

Moreover, save time by reusing content templates, having a reusable content checklist saved, and employing the powers of artifical intelligence through a tool like Jasper — which can actually write out your content for you (though make sure to edit it for a human touch).

Here is a look at the long-form editor in Jasper:

write blog articles fast with Jasper's long-form editor and artifical intelligence

Step #5: Edit, fact check & add in missing content. Remember, on your first run you just want to get into a flow state and write. Afterward, you can fill in any necessary blanks.

Step #6: Promote your content. Having a content promotion checklist that outlines your repeatable promo workflow will help you save time with this.

How To Write Articles Fast (Bonus Resources)

The following guides can help you create content faster and aid in the blog writing process:

How To Create A Profitable Content Plan In 3 Steps (free workshop)

How To Start A Travel Blog & Make Money

How To Create A Blogging Content Calendar

120+ Travel Blog Post Ideas For Creating Engaging Content

A Streamlined Workflow For Organizing Your Blogger To-Do List

9 Clever Ways To Increase Blog Traffic (Beyond SEO)

How To Map Out & Crush Your Blogging Goals

How To Create A Travel Blog Business Plan

How To Get Blog Followers & Grow Your Blogging Business

How To Create A Pinterest Strategy That Grows Your Blog Traffic

12 Quick-Win Strategies To Grow Your Blog Fast

What would you add to this guide on how to write blog posts faster?

tips for writing blog posts fast

How Long Does It Take To Write A Blog Post? The Right Answer for 2021


If you are in the process of creating content for your affiliate website, you will probably be asking yourself a lot of questions like,  “How long does it take to write a blog post?”

how long does it take to write a blog post

Related questions might look something like these:

  • Is my product review guide too long?
  • Should I write a 3,000 word post because I see it’s the average length for my industry, even if 1,500 will do?
  • Am I spending too much time researching and not enough time actually writing blog posts?

When you are approaching your affiliate business with the end goal of building an authority site , these are important questions to consider.

Because the writing process and content management is the most time-intensive part of building your site.

But it doesn’t have to be this way!

Obviously, there’s a middle ground here – you don’t need to make sacrifices like producing less content, or farming it all out to cheap, low-performing writers.

It is all a matter of working smarter instead of harder so that you can take back the most productive hours of your day, and still be happy with the quality of writing that makes it onto your blog.

Before we get too much into the details of our favorite blog post management tips, we should make it clear that the amount of time it takes to write a post will vary between different writers, niches, and the style of blog content that is being produced.

However, we can say that if you are taking 5+ hours for a 1,000-word post, you could probably be using your time more efficiently. Read on to discover our strategies for producing content and how to get the most out of your own writing.

On Word Count

There has been ample research done on what the ideal blog post length is in the marketing industry. This changes year-to-year thanks to constantly evolving SEO trends, although content has generally been skewing towards longer, more informative posts.

We’ll cover this research in-depth, but first, I want to quote an article by Neil Patel to give you something to keep in mind as you read this article.

“There’s one thing I always want to make clear regarding word count. It only matters if the content is good. Word count is not a standalone ranking factor. Word count only has merit if the content quality is high!”

I really like what Neil Patel has to say here, especially about how “word count is not a standalone ranking factor.” This is important because it is easy to over-inflate the value of word count in SEO.

When you are planning/preparing your blog posts, you should be making a lot of decisions about what to include your content before you even think about word count. This includes factors like:

  • Multimedia: Well-done infographics and high-quality (and ethically sourced) images have a big impact on SEO, and will keep your readers engaged with your blog post.
  • Cross-promotion: Think about how can you use a companion YouTube video or social media to promote your content.
  • Meta Data & Bot Accessibility: The nuts and bolts of on-page SEO must be where they need to be. Check out this guide by the Moz SEO blog. We also recommend using a WordPress plugin like Yoast .

Our goal for you is to make it easier to decide content length for blog posts, allowing you to free up time for other, more important things.

Short vs. Long Word Count

There are plenty of blogging and resources and guides out there that will sing the benefits of longer-form content for SEO.

But you can’t disconnect this trend from what we know about how people are consuming blog posts online!

We can say with confidence that:

  • Many online users are looking to solve problems, and they want to do this quickly. Because there is so much content available online, if you can’t answer their question quickly, they will leave the site and find their answer somewhere else.
  • People are increasingly time-poor and are prone to being distracted . This makes it harder to get them to read longer-form posts.

Marketer Tim Brown from Minneapolis-based Hook Agency has done a lot of research into this, and recently surveyed other marketing professionals about their preferred post length. What he found was that 68% of respondents believed that 200-700 words was ideal for blog posts on their website, with only 28% feeling that 2000+ words was the way to go.

hook agency study on how long blog posts should be

Brown also says most of the respondents did mention employing a variety of strategies while writing a post to make a long post seem shorter, like using bullet points and easy-to-scan headlines, but lengthy posts are still pretty daunting for a lot of internet users.

So what gives? Is the long-format blog trend just a bunch of content propaganda?

We should review some other studies just to be sure.

Finding the Right Word Count

Research from HubSpot can get us closer to our magic number for writing a blog post.

HubSpot is a reputable source for marketing data because they have a large amount of their client’s data they can use, in addition to their own blog.

According to HubSpot data , the ideal blog post length for SEO in 2020 is between 2,100-2,400 words.

So why is this figure so much higher than the survey that we just looked at?

Well, HubSpot based this on their most-read blog posts in 2019. Keep in mind that this is in the marketing niche, where readers may be more prepared to read long-form blogs instead of looking for a quick answer to their question.

This is also a valuable lesson in building authority through trust. You will need to determine the ideal word count for your niche so you can determine how to write a blog for your site.

Remember that article by Neil Patel that I mentioned earlier? He gives several ideal blog post lengths for niches like retail, tech, and finance. Consider this number a great starting point, but don’t forget to do your own research (which we touch on later in the article).

Is There Even a Right Answer?

So after looking at a few studies, it starts to look like word counts for blog posts can be all over the map. However, that doesn’t mean we aren’t any closer to finding out how long it should take to write a blog post.

The thing is, it is impossible to nail down an exact number or range for blog posts. That would be too easy.

If you prefer to know exactly where the lines are painted on the highway before you get behind the wheel, we can still help you out.

Any blog posts under 300-400 words are generally not preferred by Google. So try to write more than this, even if you are telling a simple message.

Anything over 5,000 words is probably overkill unless you want to write for a niche that is detail-oriented, story-driven, or has readers with a lot of time on their hands. I can think of a recent blog post that I read that covered Google’s most recent SEO update that was in the range of 7,000 words.

But this made sense for the niche, and even if I didn’t read the whole post, I will return to it many times for reference.

But as a general rule, about 2,000 – 3,000 words is a healthy target for a post.

Calculating Writing Time

Before we touch on how to determine the word count for your next blog post, let’s look at how writing time typically looks.

Let’s use the example of 2,400 words from the HubSpot study, and assume that we are pursuing the services of an experienced online blog writer.

So, how long should this take?

I think that I can use myself as an example.

As a writer specializing in affiliate marketing, I feel pretty comfortable about most of the topics I am writing about.

If I get into a good rhythm, I can churn out about 800 words per hour. So if I was having a really good day and writing about something I already know plenty about, a blog this length would take me 3 hours to write.

However, we need to factor in a few other things here.

Most blogs require time for research, editing, publishing, and some time for bathroom breaks (or any other idle time spent staring into space or whatever else is part of your “creative process”).

It’s best to be honest about how your (or your writer’s) time is used, so let’s add another hour to this figure and settle on 2,400 words – this means a 2400 word blog post takes 4 hours to write and publish.

This gives us a rate of about 600 words per hour, which can then be applied to blog posts of other lengths.

woman writing a blog post on the couch

The same HubSpot blog post length guide also provides some nifty data that you can use to know approximately how many words to use for different types of blog posts like “how-to” and listicles.

But keep in mind that when deciding how long your blog post should take to write, there are a few other methods you should be using.

Competitor Posts

Checking out how your competitors write blog posts is the simple (and free) way to do this.

If I am trying to find the ideal blog post length for my next article in the home bike maintenance space, I can see the current top ten ranking “how to change a bike tire” posts. I can plug the URL’s from these websites into WordCounter’s web page tool , and take the average from the data.

However, this method can be a bit cumbersome and take more time than you have to spare.

Remember, as an affiliate marketer, always look for an easier way!

Surfer SEO Tool

Surfer SEO is an awesome tool that most affiliate marketers should seriously consider using for their blog post management. In fact, I am writing this post in Surfer SEO right now!

Here’s how it works: after selecting a target keyword, Surfer spits out an ideal word count for your post based on high-performing posts that are already ranking on Google.

surfer seo screenshot

In addition to this, it will give you tips for “important terms to use,” and blog post structure. Essentially, it is an easier and more accurate way to conduct competitor analysis, which makes writing a blog post a breeze.

It is a paid tool, but they have some reasonably-priced options for smaller websites. Plus, in terms of the monthly cost compared to the time it takes to get this information manually, Surfer is a clear winner.

How to Write Your Blogs Faster

So, let’s say that you have a knack for writing and a passion for your niche.

But for whatever reason, you don’t have the time to spend 4 hours on a blog post right now. Maybe you are putting more energy into building your brand’s social media presence, or you are running your whole operation in addition to your full-time job, and know there are only so many hours in a day.

Does this mean that your affiliate marketing dreams are going to bite the dust?

Not so fast! There are plenty of ways to write your next post more efficiently, and take back those precious hours and minutes.

Blog Post Templating

One of the things that you really should spend less time on is blog post structure! The next time you write a blog post, utilize a template to shave hours off your weekly writing schedule.

I am a big fan of’s blog post templates , which show how to write common post types like “myth debunkers” and case studies. These are tried and true formats that are designed to excel with readers and SEO.

Process Improvements

When you start to learn how to write for blogs, you will realize that an important lesson to learn is simply not to get carried away. The pressure to write the best content can easily monopolize your time, so it is important to search for ways to streamline your writing process.

  • Research with an egg timer: Don’t get pulled down internet rabbit holes. Set limits on how much time you research before you start to actually write your blog post.
  • Write, then edit: Don’t think too much about writing while you write. It is much more efficient to finish a draft, then do all of your editing at once, rather than to spend time trying to think of the perfect word.
  • Outline: Part of your scheduling and research process should be figuring out what your message will be. Establish an outline before you begin to write.

Blog Outsourcing

If you follow experienced affiliate marketers, you start to get the feeling that even after you take the time to design templates and improve processes, the most sustainable and effective option for growing your site through content is to ensure that you are doing as little writing as possible.

Don’t get us wrong, if you are experienced in your niche and have a lot of value to give your audience, you shouldn’t stop writing altogether. Trust still plays an important role here, and ensuring that your site has your identity is still important.

However, you need to create a lot of content to rank well on Google. Here’s how you can accomplish this with a little help.

Freelancers (Upwork)

Going directly to freelancers is the obvious choice for many affiliate marketers when looking for help writing for blogs.

There are plenty of online marketplaces that have sprung up to fill this need, but in our experience, Upwork is the best choice. Typically, the quality of writers on this site is better than competitors like Fiverr or iWriter .

Although Upwork is designed to make it easy for you to find good writing talent, there are still some handy tricks that you can use to optimize your outsourcing process.

Brady from BrandBuilders made a step-by-step video explaining this recently, and here are some of the most important points that he made:

Be Specific

  • Explain what your affiliate site is about in detail, and make your ideal outcome very clear. Also, ensure that you offer a set rate, not a range based on experience or other factors.

Give Them The Tools to Succeed

  • Provide detailed content briefs and instructions that make it easy for your writer to give you the content you want. Provide actionable feedback to the writer, but don’t micromanage their writing style.

Hire Fast and Fire Fast

  • There are plenty of reasons why you might fire a writer. If you see the same issues coming up repeatedly, or they aren’t the right fit in terms of tone or style, don’t hesitate to let them go. There are plenty of other writers out there to choose from, and you can always train someone else to fit your desired style.

Managed Content Outsourcing

Outsourcing blog content to freelancers can work for many affiliate marketers, but plenty of others run into trouble along the way for reasons like these,

  • A small number of specialized blog writers in your niche
  • Difficulty keeping the same writers for long periods

And most importantly…

  • It takes too much time to hire and manage your writers.

It seems like we always talk about ways to save time on this blog, and this is because a lack of time is the most significant issue that entrepreneurs and online affiliate marketers run into.

Content creation can easily take too much of your precious time.

Thankfully, there is a way around this.

Managed content creation is a service offered by many providers (including BrandBuilders). It is meant to take care of the most time-consuming aspects of content strategy, like sourcing writers, proofreading, and publishing SEO-optimized content.

For affiliate marketers looking to be as efficient as possible in their business, we recommend that you at least try out a content creation service.

The reason for this is that, aside from saving time for your online business, these services can provide an important element: quality.

Content services companies find strong, experienced people to write for them, and this is typically difficult to guarantee on your own. Just as important, it allows for consistency . Even if you find yourself too busy to write during the week, you’ll still progress on your blog goals. That’s worth its weight in gold!

How Long Does it Take to Write a Blog Post Wrap-up

We hope this article has answered the question “how long does it take to write a blog post?”

Even though there isn’t a magic marketing crystal ball that can tell you how long your next article should be, there are plenty of resources that you can use for writing a blog that checks all the SEO boxes and is just the right length for your readers.

If you find yourself thinking that you don’t want to spend your time telling a freelancer how to write a blog post, then our Premium Content packages might be for you. We have a la carte selections from 10,000 to 500,000+ monthly words.

Get in touch with our team to find out more, and as always, keep an eye on the BrandBuilders blog and YouTube channel for more resources to help you on your affiliate marketing journey!


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How Long Should It Take You to Write a Freelance Article?

August 10, 2020 By Alexander Cordova 1 Comment

Everyone writes at a different pace. For every prodigy that can produce thousands of words a day without breaking a sweat, there are many more of  us . By us, I mean people that, on a good day, can write one or two thousand words worth publishing (and that’s a lot!).

As a freelance writer, the faster you can complete an assignment, the faster you might get paid (it all depends on your contract). However, unless we’re talking about a paragraph or two, writing a full blog post will probably take you a decent amount of time.

In this article, we’ll talk about how long it takes on average to write a freelance blog post (very meta, I know). We’ll dig into how your speed affects your rate as a freelancer and how to bring that metric up. Let’s get to it!

What Is the Average Length for a Blog Post?

Over time, the average length of blog posts has gone up dramatically. In the past, it wasn’t rare for blogs to publish short articles, well below the 1,000-words mark.

These days, the perfect spot lies in between 1,000 and 2,000 words per post. Beyond that, you enter the realm of ‘skyscraper’ content . Those are the blog posts designed to beat the competition in terms of sheer length and depth.

Here’s the thing, though – not every article  needs  that many words. However, it’s rare to find a topic that doesn’t warrant at the very least 1,000 words. That’s why I’m going to use that number as the average length for a blog post throughout the rest of this article.

Quick note:  If you regularly write articles longer than 1,000 words, then be sure to adjust the calculations below to match your own numbers.

How Long Should It Take You to Write a Blog Post?

The short answer is that writing and research speed varies from person to person. However, if you want to make a living as a freelance writer, you  need  to find a balance between writing speed and your rates.

For starters, let’s check out this handy cheat sheet from our article on freelance writing rates :

Per word rates can vary dramatically depending on your experience and how good a negotiator you are. Considering the average US worker earns $27.16 per hour , a good level of productivity should enable you to come close to that number.

Let’s go over some back-of-the-napkin calculations on how fast you should be able to complete an article to get to that figure (rounding down to $27 for simplicity’s sake):

Right off the bat, I can tell you writing a full 1,000 words in an hour is a tall ask for even the most experienced freelancers. That time doesn’t even factor in research or editing. At around $0.12 (which is what someone with intermediate experience) can charge, you get a more reasonable four hours or so.

It’s important to understand, though – not everyone is going to aim for that per hour rate. If you live in a low cost of living country, $27 per hour is probably a king’s rate. For other parts of the world and depending on your experience, you’ll probably want to aim for a higher rate.

That brings us to a very important realization, which is that your per word rate matters much more than how fast a writer you are. While improving your writing speed is critical, the best thing you can do to increase your earning potential as a freelancer is to charge higher rates . That often involves finding clients willing to pay more .

2 Tips to Write Freelance Articles Faster

As a rule of thumb if you can finish a 1,000-word article in four hours or less (including research and editing) you’re already ahead of the curve. Even so, it never hurts to try and hone your skills. Here’s what works for me to ensure I never ‘waste’ time while writing for a project.

1. Do Your Research Beforehand

Every article you write will probably require some research. If you’re lucky, you’ll get to write about topics you know well. Even then you want to make sure you have all your ducks in a row by researching studies and numbers.

More importantly, research should dive into how your competitors cover specific topics. That way, you can make sure your articles are better. However, stopping to do research in the middle of writing will break your flow. Ideally, you’ll do it beforehand and have all that information ready in an outline.

2. Put Together a Rough Outline for Every Article

Article outlines can be as rough or as in-depth as you want. My particular approach involves dividing articles into subheadings, each covering different sets of information.

Prior research lets me know what information I want to include in an article. Preparing an outline helps me plan how I want to approach it. Ideally, your outline will cover all the points you want to make and any supporting data you can find.

Creating an outline will eat into your ‘writing’ time, but in my experience, it can also drastically streamline that process. Think about your outline as a cheat sheet. It tells you what to write about and in what order, so you can focus on the fun aspect of the job, which is writing.

Talking about writing and how to do it better is perhaps the favorite past-time of most writers. As freelancers, we always have deadlines breathing down our necks. That means we need to be much more efficient than a guy sitting down to write that novel he’s been working on for years.

In my experience, if you can crack a 1,000-word article in four hours or less, you’re well within the average. The higher your per word rate is , the more time you can afford to spend working on each assignment. However, it’s always a smart move to try and improve your writing speed as much as possible.

How long does it usually take  you  to write a full blog post? Tell us all about it in the comments section below!

Image credit: Pixabay .

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August 16, 2020 at 5:36 am

Hi Alexander, I just want to ask you that if copy ideas from a specific book but write with my own word couldn’t be plaguarism, right? is my web site, I am working on it, working to make is large encyclopedia.

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ChatGPT: Everything you need to know about the AI-powered chatbot

how long does it take to write a blog article

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved into a behemoth used by more than 92% of Fortune 500 companies for more wide-ranging needs. And that growth has propelled OpenAI itself into becoming one of the most-hyped companies in recent memory, even if CEO and co-founder Sam Altman’s firing and swift return  raised concerns about its direction and opened the door for competitors.

What does that mean for OpenAI, ChatGPT and its other ambitions? The fallout is still settling, but it might empower competitors like Meta and its LLaMA family of large language models , or help other AI startups get attention and funding as the industry watches OpenAI implode and put itself back together.

While there is a more… nefarious side to ChatGPT, it’s clear that AI tools are not going away anytime soon. Since its initial launch nearly a year ago, ChatGPT has hit 100 million weekly active users , and OpenAI is heavily investing in it.

Prior to the leadership chaos, on November 6, OpenAI held its first developer conference: OpenAI DevDay. During the conference, it announced a slew of updates coming to GPT, including GPT-4 Turbo (a super-charged version of GPT-4 , its latest language-writing model) and a multimodal API . OpenAI also unveiled the GPT store , where users could create and monetize their own custom versions of GPT. Though the launch was delayed in December , it officially launched in January.

GPT-4, which can write more naturally and fluently than previous models, remains largely exclusive to paying ChatGPT users. But you can access GPT-4 for free through Microsoft’s Bing Chat in Microsoft Edge, Google Chrome and Safari web browsers. Beyond GPT-4 and OpenAI DevDay announcements, OpenAI recently connected ChatGPT to the internet for all users. And with the integration of DALL-E 3, users are also able to generate both text prompts and images right in ChatGPT. 

Here’s a timeline of ChatGPT product updates and releases, starting with the latest, which we’ve been updating throughout the year. And if you have any other questions, check out our ChatGPT FAQ here .

Timeline of the most recent ChatGPT updates

February 2024, january 2024, december 2023.

  • November 2023 

October 2023

September 2023, august 2023, february 2023, january 2023, december 2022, november 2022.

  • ChatGPT FAQs

ChatGPT will now remember — and forget — things you tell it to

As part of a test, OpenAI began rolling out new “memory” controls for a small portion of ChatGPT free and paid users, with a broader rollout to follow. The controls let you tell ChatGPT explicitly to remember something, see what it remembers or turn off its memory altogether. Note that deleting a chat from chat history won’t erase ChatGPT’s or a custom GPT’s memories — you must delete the memory itself.

We’re testing ChatGPT's ability to remember things you discuss to make future chats more helpful. This feature is being rolled out to a small portion of Free and Plus users, and it's easy to turn on or off. — OpenAI (@OpenAI) February 13, 2024

OpenAI begins rolling out “Temporary Chat” feature

Initially limited to a small subset of free and subscription users, Temporary Chat lets you have a dialogue with a blank slate. With Temporary Chat, ChatGPT won’t be aware of previous conversations or access memories but will follow custom instructions if they’re enabled.

But, OpenAI says it may keep a copy of Temporary Chat conversations for up to 30 days for “safety reasons.”

Use temporary chat for conversations in which you don’t want to use memory or appear in history. — OpenAI (@OpenAI) February 13, 2024

ChatGPT users can now invoke GPTs directly in chats

Paid users of ChatGPT can now bring GPTs into a conversation by typing “@” and selecting a GPT from the list. The chosen GPT will have an understanding of the full conversation, and different GPTs can be “tagged in” for different use cases and needs.

You can now bring GPTs into any conversation in ChatGPT – simply type @ and select the GPT. This allows you to add relevant GPTs with the full context of the conversation. — OpenAI (@OpenAI) January 30, 2024

ChatGPT is reportedly leaking usernames and passwords from users’ private conversations

Screenshots provided to Ars Technica found that ChatGPT is potentially leaking unpublished research papers, login credentials and private information from its users. An OpenAI representative told Ars Technica that the company was investigating the report.

ChatGPT is violating Europe’s privacy laws, Italian DPA tells OpenAI

OpenAI has been told it’s suspected of violating European Union privacy , following a multi-month investigation of ChatGPT by Italy’s data protection authority. Details of the draft findings haven’t been disclosed, but in a response, OpenAI said: “We want our AI to learn about the world, not about private individuals.”

OpenAI partners with Common Sense Media to collaborate on AI guidelines

In an effort to win the trust of parents and policymakers, OpenAI announced it’s partnering with Common Sense Media to collaborate on AI guidelines and education materials for parents, educators and young adults. The organization works to identify and minimize tech harms to young people and previously flagged ChatGPT as lacking in transparency and privacy .

OpenAI responds to Congressional Black Caucus about lack of diversity on its board

After a letter from the Congressional Black Caucus questioned the lack of diversity in OpenAI’s board, the company responded . The response, signed by CEO Sam Altman and Chairman of the Board Bret Taylor, said building a complete and diverse board was one of the company’s top priorities and that it was working with an executive search firm to assist it in finding talent. 

OpenAI drops prices and fixes ‘lazy’ GPT-4 that refused to work

In a blog post , OpenAI announced price drops for GPT-3.5’s API, with input prices dropping to 50% and output by 25%, to $0.0005 per thousand tokens in, and $0.0015 per thousand tokens out. GPT-4 Turbo also got a new preview model for API use, which includes an interesting fix that aims to reduce “laziness” that users have experienced.

Expanding the platform for @OpenAIDevs : new generation of embedding models, updated GPT-4 Turbo, and lower pricing on GPT-3.5 Turbo. — OpenAI (@OpenAI) January 25, 2024

OpenAI bans developer of a bot impersonating a presidential candidate

OpenAI has suspended AI startup Delphi, which developed a bot impersonating Rep. Dean Phillips (D-Minn.) to help bolster his presidential campaign. The ban comes just weeks after OpenAI published a plan to combat election misinformation, which listed “chatbots impersonating candidates” as against its policy.

OpenAI announces partnership with Arizona State University

Beginning in February, Arizona State University will have full access to ChatGPT’s Enterprise tier , which the university plans to use to build a personalized AI tutor, develop AI avatars, bolster their prompt engineering course and more. It marks OpenAI’s first partnership with a higher education institution.

Winner of a literary prize reveals around 5% her novel was written by ChatGPT

After receiving the prestigious Akutagawa Prize for her novel The Tokyo Tower of Sympathy, author Rie Kudan admitted that around 5% of the book quoted ChatGPT-generated sentences “verbatim.” Interestingly enough, the novel revolves around a futuristic world with a pervasive presence of AI.

Sam Altman teases video capabilities for ChatGPT and the release of GPT-5

In a conversation with Bill Gates on the Unconfuse Me podcast, Sam Altman confirmed an upcoming release of GPT-5 that will be “fully multimodal with speech, image, code, and video support.” Altman said users can expect to see GPT-5 drop sometime in 2024.

OpenAI announces team to build ‘crowdsourced’ governance ideas into its models

OpenAI is forming a Collective Alignment team of researchers and engineers to create a system for collecting and “encoding” public input on its models’ behaviors into OpenAI products and services. This comes as a part of OpenAI’s public program to award grants to fund experiments in setting up a “democratic process” for determining the rules AI systems follow.

OpenAI unveils plan to combat election misinformation

In a blog post, OpenAI announced users will not be allowed to build applications for political campaigning and lobbying until the company works out how effective their tools are for “personalized persuasion.”

Users will also be banned from creating chatbots that impersonate candidates or government institutions, and from using OpenAI tools to misrepresent the voting process or otherwise discourage voting.

The company is also testing out a tool that detects DALL-E generated images and will incorporate access to real-time news, with attribution, in ChatGPT.

Snapshot of how we’re preparing for 2024’s worldwide elections: • Working to prevent abuse, including misleading deepfakes • Providing transparency on AI-generated content • Improving access to authoritative voting information — OpenAI (@OpenAI) January 15, 2024

OpenAI changes policy to allow military applications

In an unannounced update to its usage policy , OpenAI removed language previously prohibiting the use of its products for the purposes of “military and warfare.” In an additional statement, OpenAI confirmed that the language was changed in order to accommodate military customers and projects that do not violate their ban on efforts to use their tools to “harm people, develop weapons, for communications surveillance, or to injure others or destroy property.”

ChatGPT subscription aimed at small teams debuts

Aptly called ChatGPT Team , the new plan provides a dedicated workspace for teams of up to 149 people using ChatGPT as well as admin tools for team management. In addition to gaining access to GPT-4, GPT-4 with Vision and DALL-E3, ChatGPT Team lets teams build and share GPTs for their business needs.

OpenAI’s GPT store officially launches

After some back and forth over the last few months, OpenAI’s GPT Store is finally here . The feature lives in a new tab in the ChatGPT web client, and includes a range of GPTs developed both by OpenAI’s partners and the wider dev community.

To access the GPT Store, users must be subscribed to one of OpenAI’s premium ChatGPT plans — ChatGPT Plus, ChatGPT Enterprise or the newly launched ChatGPT Team.

the GPT store is live! fun speculation last night about which GPTs will be doing the best by the end of today. — Sam Altman (@sama) January 10, 2024

Developing AI models would be “impossible” without copyrighted materials, OpenAI claims

Following a proposed ban on using news publications and books to train AI chatbots in the UK, OpenAI submitted a plea to the House of Lords communications and digital committee. OpenAI argued that it would be “impossible” to train AI models without using copyrighted materials, and that they believe copyright law “does not forbid training.”

OpenAI claims The New York Times’ copyright lawsuit is without merit

OpenAI published a public response to The New York Times’s lawsuit against them and Microsoft for allegedly violating copyright law, claiming that the case is without merit.

In the response , OpenAI reiterates its view that training AI models using publicly available data from the web is fair use. It also makes the case that regurgitation is less likely to occur with training data from a single source and places the onus on users to “act responsibly.”

We build AI to empower people, including journalists. Our position on the @nytimes lawsuit: • Training is fair use, but we provide an opt-out • "Regurgitation" is a rare bug we're driving to zero • The New York Times is not telling the full story — OpenAI (@OpenAI) January 8, 2024

OpenAI’s app store for GPTs planned to launch next week

After being delayed in December , OpenAI plans to launch its GPT Store sometime in the coming week, according to an email viewed by TechCrunch. OpenAI says developers building GPTs will have to review the company’s updated usage policies and GPT brand guidelines to ensure their GPTs are compliant before they’re eligible for listing in the GPT Store. OpenAI’s update notably didn’t include any information on the expected monetization opportunities for developers listing their apps on the storefront.

GPT Store launching next week – OpenAI — Manish Singh (@refsrc) January 4, 2024

OpenAI moves to shrink regulatory risk in EU around data privacy

In an email, OpenAI detailed an incoming update to its terms, including changing the OpenAI entity providing services to EEA and Swiss residents to OpenAI Ireland Limited. The move appears to be intended to shrink its regulatory risk in the European Union, where the company has been under scrutiny over ChatGPT’s impact on people’s privacy.

Study finds white-collar workers are uneasy about using ChatGPT

A study conducted by professors from Harvard and MIT , which is still under review, looked at how ChatGPT could affect the productivity of more than 750 white-collar workers, as well as their complicated feelings about using the tool. The study found that while ChatGPT was helpful with creative tasks, workers were led to more mistakes with analytical work.

The New York Times sues OpenAI and Microsoft over alleged copyright infringement

In a lawsuit filed in the Federal District Court in Manhattan , The Times argues that millions of its articles were used to train AI models without its consent. The Times is asking for OpenAI and Microsoft to “destroy” models and training data containing offending material and to be held responsible for “billions of dollars in statutory and actual damages.”

OpenAI re-opens ChatGPT Plus subscriptions

After pausing ChatGPT Plus subscriptions in November due to a “surge of usage,” OpenAI CEO Sam Altman announced they have once again enabled sign-ups. The Plus subscription includes access to GPT-4 and GPT-4 Turbo .

we have re-enabled chatgpt plus subscriptions! 🎄 thanks for your patience while we found more gpus. — Sam Altman (@sama) December 13, 2023

OpenAI and Axel Springer partner up for a “real-time” ChatGPT news deal

OpenAI has struck a new deal with Berlin-based news publisher Axel Springer , which owns Business Insider and Politico, to “help provide people with new ways to access quality, real-time news content through our AI tools.” OpenAI will train its generative AI models on the publisher’s content and add recent Axel Springer-published articles to ChatGPT.

Stanford researchers say ChatGPT didn’t cause an influx in cheating in high schools

New research from Stanford University shows that the popularization of chatbots like ChatGPT has not caused an increase in cheating across U.S. high schools. In a survey of more than 40 U.S. high schools, researchers found that cheating rates are similar across the board this year.

ChatGPT users worry the chatbot is experiencing seasonal depression

Starting in November, ChatGPT users have noticed that the chatbot feels “lazier” than normal, citing instances of simpler answers and refusing to complete requested tasks. OpenAI has confirmed that they are aware of this issue , but aren’t sure why it’s happening.

Some users think it plays into the “winter break hypothesis,” which argues that AI is worse in December because it “learned” to do less work over the holidays , while others wonder if the chatbot is simulating seasonal depression .

we've heard all your feedback about GPT4 getting lazier! we haven't updated the model since Nov 11th, and this certainly isn't intentional. model behavior can be unpredictable, and we're looking into fixing it 🫡 — ChatGPT (@ChatGPTapp) December 8, 2023

Judges in the U.K. are now allowed to use ChatGPT in legal rulings

The U.K. Judicial Office issued guidance that permits judges to use ChatGPT, along with other AI tools, to write legal rulings and perform court duties. The guidance lays out ways to responsibly use AI in the courts, including being aware of potential bias and upholding privacy.

OpenAI makes repeating words “forever” a violation of its terms of service after Google DeepMind test

Following an experiment by Google DeepMind researchers that led ChatGPT to repeat portions of its training data, OpenAI has flagged asking ChatGPT to repeat specific words “forever” as a violation of its terms of service .

Lawmakers in Brazil enact an ordinance written by ChatGPT

City lawmakers in Brazil enacted a piece of legislation written entirely by ChatGPT without even knowing. Weeks after the bill was passed, Porto Alegre councilman Ramiro Rosário admitted that he used ChatGPT to write the proposal, and did not tell fellow council members until after the fact.

OpenAI reportedly delays the launch of its GPT store to 2024

According to a memo seen by Axios , OpenAI plans to delay the launch of its highly anticipated GPT store to early 2024. Custom GPTs and the accompanying store was a major announcement at OpenAI’s DevDay conference , with the store expected to open last month.

November 2023

Chatgpts mobile apps top 110m installs and nearly $30m in revenue.

After launching for iOS and Androidin May and July, ChatGPT’s have topped 110 million combined installs and have reached nearly $30 million in consumer spending, according to a market analysis by

ChatGPT celebrates one-year anniversary

OpenAI hit a major milestone: one year of ChatGPT . What began as a “low-key research preview” evolved into a powerhouse that changed the AI industry forever. In a post on X , CEO Sam Altman looked back on the night before its launch: “what a year it’s been…”

a year ago tonight we were probably just sitting around the office putting the finishing touches on chatgpt before the next morning’s launch. what a year it’s been… — Sam Altman (@sama) November 30, 2023

Apple and Google avoid naming ChatGPT as their ‘app of the year’

Neither Apple nor Google chose an AI app as its app of the year for 2023, despite the success of ChatGPT’s mobile app, which became the fastest-growing consumer application in history before the record was broken by Meta’s Threads .

An attack from researchers prompts ChatGPT to reveal training data

A test led by researchers at Google DeepMind found that there is a significant amount of privately identifiable information in OpenAI’s LLMs. The test involved asking ChatGPT to repeat the word “poem” forever, among other words, which over time led the chatbot to churn out private information like email addresses and phone numbers.

ChatGPT and other AI chatbots are fueling an increase in phishing emails

According to a new report by SlashNext , there’s been a 1,265% increase in malicious phishing emails since Q4 of 2022. The report alleges that AI tools like ChatGPT are being prominently used by cybercriminals to write compelling and sophisticated phishing emails .

South Africa officials investigate if President Cyril Ramaphosa used ChatGPT to write a speech

Following speculation, social media users fed portions of Ramaphosa’s November 21 speech in Johannesburg through AI detectors , alleging parts of it may have been written with ChatGPT. South African presidency spokesperson Vincent Magwenya refuted the claims, and local officials are investigating.

ChatGPT Voice can be used to replace Siri

Now that OpenAI’s ChatGPT Voice feature is available to all free users, it can be used to replace Siri on an iPhone 15 Pro and Pro Max by configuring the new Action Button. The new feature lets you ask ChatGPT questions and listen to its responses — like a much smarter version of Siri.

Sam Altman returns as CEO

Altman’s return came swiftly , with an “agreement in principle” announced between him and OpenAI’s board that will reinstate him as CEO and restructure the board to include new members, including former U.S. Treasury Secretary Larry Summers . The biggest takeaway for ChatGPT is that the members of the board more focused on the nonprofit side of OpenAI, with the most concerns over the commercialization of its tools, have been pushed to the side .

ChatGPT Voice rolls out to all free users

Even if its leadership is in flux, OpenAI is still releasing updates to ChatGPT . First announced in September and granted to paid users on a rolling basis, the text-to-speech model can create a voice from text prompts and a few seconds of speech samples. OpenAI worked with voice actors to create the five voice options, and you can give it a shot by heading to the settings in your mobile ChatGPT apps and tapping the “headphones” icon.

Sam Altman might return, but it’s complicated

The only constant within OpenAI right now is change, and in a series of interviews, Nadella hedged on earlier reporting that Altman and Brockman were headed to Microsoft .

“Obviously, we want Sam and Greg to have a fantastic home if they’re not going to be in OpenAI,” Nadella said in an interview with CNBC, saying that we was “open” to them settling at Microsoft or returning to OpenAI should the board and employees support the move.

Confirmation Sam Altman will not return as OpenAI’s CEO

A number of investors and OpenAI employees tried to bring back Altman after his sudden firing by the company’s board, but following a weekend of negotiations, it was confirmed that Altman would not return to OpenAI and new leadership would take hold. What this means for ChatGPT’s future, and for the OpenAI Dev Day announcements , remains to be seen.

Sam Altman ousted as OpenAI’s CEO

Sam Altman has been fired from OpenAI . He will leave the company’s board and step down as CEO, with OpenAI’s chief technology officer Mira Murati stepping in as interim CEO. In a blog post from OpenAI, the company writes that the board “no longer has confidence in [Altman’s] ability to continue leading OpenAI.”

In a statement on X , Altman said working at OpenAI “was transformative” for him and “hopefully the world.”

OpenAI explores how ChatGPT can be used in the classroom

OpenAI COO Brad Lightcap revealed at a San Francisco conference that the company will likely create a team to identify ways AI and ChatGPT can be used in education . This announcement comes at a time when ChatGPT is being criticized by educators for encouraging cheating , resulting in bans in certain school districts .

OpenAI pauses new ChatGPT Plus subscriptions due to a “surge of usage”

Following OpenAI’s Dev Day conference , Sam Altman announced the company is putting a pause on new subscriptions for its premium ChatGPT Plus offering. The temporary hold on sign-ups, as well as the demand for ChatGPT Plus’ new features like making custom GPTS , has led to a slew of resellers on eBay .

ChatGPT gets flagged as potentially unsafe for kids

An independent review from Common Sense Media, a nonprofit advocacy group, found that  ChatGPT could potentially be harmful for younger users. ChatGPT got an overall three-star rating in the report, with its lowest ratings relating to transparency, privacy, trust and safety. 

OpenAI blames DDoS attack for ChatGPT outage

OpenAI confirmed that a DDoS attack was behind outages affecting ChatGPT and its developer tools. ChatGPT experienced sporadic outages for about 24 hours, resulting in users being unable to log into or use the service.

OpenAI debuts GPT-4 Turbo

OpenAI unveiled GPT-4 Turbo at its first-ever OpenAI DevDay conference. GPT-4 Turbo comes in two versions: one that’s strictly text-analyzing and another that understands the context of both text and images.

GPT-4 gets a fine-tuning

As opposed to the fine-tuning program for GPT-3.5, the GPT-4 program will involve more oversight and guidance from OpenAI teams, the company says — largely due to technical hurdles.

OpenAI’s GPT Store lets you build (and monetize) your own GPT

Users and developers will soon be able to make their own GPT , with no coding experience required. Anyone building their own GPT will also be able to list it on OpenAI’s marketplace and monetize it in the future.

ChatGPT has 100 million weekly active users

After being released nearly a year ago, ChatGPT has 100 million weekly active users . OpenAI CEO Sam Altman also revealed that over two million developers use the platform, including more than 92% of Fortune 500 companies.

OpenAI launches DALL-E 3 API, new text-to-speech models

DALL-E 3, OpenAI’s text-to-image model , is now available via an API after first coming to ChatGPT-4 and Bing Chat. OpenAI’s newly released text-to-speech API, Audio API, offers six preset voices to choose from and two generative AI model variants.

OpenAI promises to defend business customers against copyright claims

Bowing to peer pressure, OpenAI it will pay legal costs incurred by customers who face lawsuits over IP claims against work generated by an OpenAI tool. The protections seemingly don’t extend to all OpenAI products, like the free and Plus tiers of ChatGPT.

As OpenAI’s multimodal API launches broadly, research shows it’s still flawed

OpenAI announced that GPT-4 with vision will become available alongside the upcoming launch of GPT-4 Turbo API. But some researchers found that the model remains flawed in several significant and problematic ways.

OpenAI launches API, letting developers build ‘assistants’ into their apps

At its OpenAI DevDay, OpenAI announced the Assistants API to help developers build “agent-like experiences” within their apps. Use cases range from a natural language-based data analysis app to a coding assistant or even an AI-powered vacation planner.

ChatGPT app revenue shows no signs of slowing, but it’s not #1

OpenAI’s chatbot app far outpaces all others on mobile devices in terms of downloads, but it’s surprisingly not the top AI app by revenue . Several other AI chatbots, like  “Chat & Ask AI” and “ChatOn — AI Chat Bot Assistant”, are actually making more money than ChatGPT.

ChatGPT tests the ability to upload and analyze files for Plus users

Subscribers to ChatGPT’s Enterprise Plan have reported new beta features, including the ability to upload PDFs to analyze and and ask questions about them directly. The new rollout also makes it so users no longer have to manually select a mode like DALL-E and browsing when using ChatGPT. Instead, users will automatically be switched to models based on the prompt.

ChatGPT officially gets web search

OpenAI has formally launched its internet-browsing feature to ChatGPT, some three weeks after re-introducing the feature in beta after several months in hiatus. The AI chatbot that has historically been limited to data up to September, 2021.

OpenAI integrates DALL-E 3 into ChatGPT

The integration means users don’t have to think so carefully about their text-prompts when asking DALL-E to create an image. Users will also now be able to receive images as part of their text-based queries without having to switch between apps.

Microsoft-affiliated research finds flaws in GPT-4

A Microsoft-affiliated scientific paper looked at the “trustworthiness” — and toxicity — of LLMs, including GPT-4. Because GPT-4 is more likely to follow the instructions of “jailbreaking” prompts, the co-authors claim that GPT-4 can be more easily prompted than other LLMs to spout toxic, biased text .

ChatGPT’s mobile app hits record $4.58M in revenue in September

OpenAI amassed 15.6 million downloads and nearly $4.6 million in gross revenue across its iOS and Android apps worldwide in September. But revenue growth has now begun to slow , according to new data from market intelligence firm Appfigures — dropping from 30% to 20% in September.

ChatGPT can now browse the internet (again)

OpenAI posted on Twitter/X that ChatGPT can now browse the internet and is no longer limited to data before September 2021. The chatbot had a web browsing capability for Plus subscribers back in July , but the feature was taken away after users exploited it to get around paywalls.

ChatGPT can now browse the internet to provide you with current and authoritative information, complete with direct links to sources. It is no longer limited to data before September 2021. — OpenAI (@OpenAI) September 27, 2023

ChatGPT now has a voice

OpenAI announced that it’s adding a new voice for verbal conversations and image-based smarts to the AI-powered chatbot.

Poland opens an investigation against OpenAI

The Polish authority publically announced it has opened an investigation regarding ChatGPT — accusing the company of a string of breaches of the EU’s General Data Protection Regulation (GDPR).

OpenAI unveils DALL-E 3

The upgraded text-to-image tool, DALL-E 3, uses ChatGPT to help fill in prompts. Subscribers to OpenAI’s premium ChatGPT plans, ChatGPT Plus  and  ChatGPT Enterprise , can type in a request for an image and hone it through conversations with the chatbot — receiving the results directly within the chat app.

Opera GX integrates ChatGPT-powered AI

Powered by OpenAI’s ChatGPT, the AI browser Aria  launched on Opera in May to give users an easier way to search, ask questions and write code. Today, the company announced it is bringing Aria to Opera GX , a version of the flagship Opera browser that is built for gamers.

The new feature allows Opera GX users to interact directly with a browser AI to find the latest gaming news and tips.

OpenAI releases a guide for teachers using ChatGPT in the classroom

OpenAI wants to rehabilitate the system’s image a bit when it comes to education, as ChatGPT has been controversial in the classroom due to plagiarism. OpenAI has offered up a selection of ways to put the chatbot to work in the classroom.

OpenAI launches ChatGPT Enterprise

ChatGPT Enterprise can perform the same tasks as ChatGPT, such as writing emails, drafting essays and debugging computer code. However, the new offering also adds “enterprise-grade” privacy and data analysis capabilities on top of the vanilla ChatGPT, as well as enhanced performance and customization options.

Survey finds relatively few American use ChatGPT

Recent Pew polling suggests the language model isn’t quite as popular or threatening as some would have you think. Ongoing polling by Pew Research shows that although ChatGPT is gaining mindshare, only about 18% of Americans have ever actually used it .

OpenAI brings fine-tuning to GPT-3.5 Turbo

With fine-tuning, companies using GPT-3.5 Turbo through the company’s API can make the model better follow specific instructions. For example, having the model always respond in a given language. Or improving the model’s ability to consistently format responses, as well as hone the “feel” of the model’s output, like its tone, so that it better fits a brand or voice. Most notably, fine-tuning enables OpenAI customers to shorten text prompts to speed up API calls and cut costs.

OpenAI is partnering with Scale AI to allow companies to fine-tune GPT-3.5 . However, it is unclear whether OpenAI is developing an in-house tuning tool that is meant to complement platforms like Scale AI or serve a different purpose altogether.

Fine-tuning costs:

  • Training: $0.008 / 1K tokens
  • Usage input: $0.012 / 1K tokens
  • Usage output: $0.016 / 1K tokens

OpenAI acquires Global Illumination

In OpenAI’s first public acquisition in its seven-year history, the company announced it has acquired Global Illumination, a New York-based startup leveraging AI to build creative tools, infrastructure and digital experiences.

“We’re very excited for the impact they’ll have here at OpenAI,” OpenAI wrote in a brief  post published to its official blog. “The entire team has joined OpenAI to work on our core products including ChatGPT.”

The ‘custom instructions’ feature is extended to free ChatGPT users

OpenAI announced that it’s expanding custom instructions to all users, including those on the free tier of service. The feature allows users to add various preferences and requirements that they want the AI chatbot to consider when responding.

China requires AI apps to obtain an administrative license

Multiple generative AI apps have been removed from Apple’s China App Store ahead of the country’s latest generative AI regulations that are set to take effect August 15.

“As you may know, the government has been tightening regulations associated with deep synthesis technologies (DST) and generative AI services, including ChatGPT. DST must fulfill permitting requirements to operate in China, including securing a license from the Ministry of Industry and Information Technology (MIIT),” Apple said in a letter to OpenCat, a native ChatGPT client. “Based on our review, your app is associated with ChatGPT, which does not have requisite permits to operate in China.”

ChatGPT for Android is now available in the US, India, Bangladesh and Brazil

A few days after putting up a preorder page on Google Play, OpenAI has flipped the switch and  released ChatGPT for Android . The app is now live in a handful of countries.

ChatGPT is coming to Android

ChatGPT is available to “pre-order” for Android users.

The ChatGPT app on Android  looks to be more or less identical to the iOS one in functionality, meaning it gets most if not all of the web-based version’s features. You should be able to sync your conversations and preferences across devices, too — so if you’re iPhone at home and Android at work, no worries.

OpenAI launches customized instructions for ChatGPT

OpenAI launched custom instructions for ChatGPT users , so they don’t have to write the same instruction prompts to the chatbot every time they interact with it.

The company said this feature lets you “share anything you’d like ChatGPT to consider in its response.” For example, a teacher can say they are teaching fourth-grade math or a developer can specify the code language they prefer when asking for suggestions. A person can also specify their family size, so the text-generating AI can give responses about meals, grocery and vacation planning accordingly.

The FTC is reportedly investigating OpenAI

The FTC is reportedly in at least the exploratory phase of investigation over whether OpenAI’s flagship ChatGPT conversational AI made “false, misleading, disparaging or harmful” statements about people.

TechCrunch Reporter Devin Coldewey reports:

This kind of investigation doesn’t just appear out of thin air — the FTC doesn’t look around and say “That looks suspicious.” Generally a lawsuit or formal complaint is brought to their attention and the practices described by it imply that regulations are being ignored. For example, a person may sue a supplement company because the pills made them sick, and the FTC will launch an investigation on the back of that because there’s evidence the company lied about the side effects.

OpenAI announced the general availability of GPT-4

Starting July 6, all existing OpenAI developers “with a history of successful payments” can access GPT-4 . OpenAI plans to open up access to new developers by the end of July.

In the future, OpenAI says that it’ll allow developers to fine-tune GPT-4 and  GPT-3.5 Turbo , one of the original models powering ChatGPT, with their own data, as has long been possible with several of OpenAI’s other text-generating models. That capability should arrive later this year, according to OpenAI.

ChatGPT app can now search the web only on Bing

OpenAI announced that subscribers to ChatGPT Plus can now use a new feature on the app called Browsing , which allows ChatGPT to search Bing for answers to questions.

The Browsing feature can be enabled by heading to the New Features section of the app settings, selecting “GPT-4” in the model switcher and choosing “Browse with Bing” from the drop-down list. Browsing is available on both the iOS and Android ChatGPT apps.

Mercedes is adding ChatGPT to its infotainment system

U.S. owners of Mercedes models that use MBUX will be able to opt into a beta program starting June 16 activating the ChatGPT functionality . This will enable the highly versatile large language model to augment the car’s conversation skills. You can join up simply by telling your car “Hey Mercedes, I want to join the beta program.”

It’s not really clear what for, though.

ChatGPT app is now available on iPad, adds support for Siri and Shortcuts

The new ChatGPT app version brings native iPad support to the app , as well as support for using the chatbot with Siri and Shortcuts. Drag and drop is also now available, allowing users to drag individual messages from ChatGPT into other apps.

On iPad, ChatGPT now runs in full-screen mode, optimized for the tablet’s interface.

Texas judge orders all AI-generated content must be declared and checked

The Texas federal judge has added a requirement that any attorney appearing in his court must attest that “no portion of the filing was drafted by generative artificial intelligence,” or if it was, that it was checked “by a human being.”

ChatGPT app expanded to more than 30 countries

The list of new countries includes Algeria, Argentina, Azerbaijan, Bolivia, Brazil, Canada, Chile, Costa Rica, Ecuador, Estonia, Ghana, India, Iraq, Israel, Japan, Jordan, Kazakhstan, Kuwait, Lebanon, Lithuania, Mauritania, Mauritius, Mexico, Morocco, Namibia, Nauru, Oman, Pakistan, Peru, Poland, Qatar, Slovenia, Tunisia and the United Arab Emirates.

ChatGPT app is now available in 11 more countries

OpenAI announced in a tweet that the ChatGPT mobile app is now available on iOS in the U.S., Europe, South Korea and New Zealand, and soon more will be able to download the app from the app store. In just six days, the app topped 500,000 downloads .

The ChatGPT app for iOS is now available to users in 11 more countries — Albania, Croatia, France, Germany, Ireland, Jamaica, Korea, New Zealand, Nicaragua, Nigeria, and the UK. More to come soon! — OpenAI (@OpenAI) May 24, 2023

OpenAI launches a ChatGPT app for iOS

ChatGPT is officially going mobile . The new ChatGPT app will be free to use, free from ads and will allow for voice input, the company says, but will initially be limited to U.S. users at launch.

When using the mobile version of ChatGPT, the app will sync your history across devices — meaning it will know what you’ve previously searched for via its web interface, and make that accessible to you. The app is also integrated with  Whisper , OpenAI’s open source speech recognition system, to allow for voice input.

Hackers are using ChatGPT lures to spread malware on Facebook

Meta said in a report on May 3 that malware posing as ChatGPT was on the rise across its platforms . The company said that since March 2023, its security teams have uncovered 10 malware families using ChatGPT (and similar themes) to deliver malicious software to users’ devices.

“In one case, we’ve seen threat actors create malicious browser extensions available in official web stores that claim to offer ChatGPT-based tools,” said Meta security engineers Duc H. Nguyen and Ryan Victory in  a blog post . “They would then promote these malicious extensions on social media and through sponsored search results to trick people into downloading malware.”

ChatGPT parent company OpenAI closes $300M share sale at $27B-29B valuation

VC firms including Sequoia Capital, Andreessen Horowitz, Thrive and K2 Global are picking up new shares, according to documents seen by TechCrunch. A source tells us Founders Fund is also investing. Altogether the VCs have put in just over $300 million at a valuation of $27 billion to $29 billion . This is separate to a big investment from Microsoft announced earlier this year , a person familiar with the development told TechCrunch, which closed in January. The size of Microsoft’s investment is believed to be around $10 billion, a figure we confirmed with our source.

OpenAI previews new subscription tier, ChatGPT Business

Called ChatGPT Business, OpenAI describes the forthcoming offering as “for professionals who need more control over their data as well as enterprises seeking to manage their end users.”

“ChatGPT Business will follow our API’s data usage policies, which means that end users’ data won’t be used to train our models by default,” OpenAI  wrote in a blog post. “We plan to make ChatGPT Business available in the coming months.”

OpenAI wants to trademark “GPT”

OpenAI applied for a trademark for “GPT,” which stands for “Generative Pre-trained Transformer,” last December. Last month, the company petitioned the USPTO to speed up the process, citing the “myriad infringements and counterfeit apps” beginning to spring into existence.

Unfortunately for OpenAI, its petition was  dismissed  last week. According to the agency, OpenAI’s attorneys neglected to pay an associated fee as well as provide “appropriate documentary evidence supporting the justification of special action.”

That means a decision could take up to five more months.

Auto-GPT is Silicon Valley’s latest quest to automate everything

Auto-GPT is an open-source app created by game developer Toran Bruce Richards that uses OpenAI’s latest text-generating models, GPT-3.5 and GPT-4, to interact with software and services online, allowing it to “autonomously” perform tasks.

Depending on what objective the tool’s provided, Auto-GPT can behave in very… unexpected ways. One Reddit  user  claims that, given a budget of $100 to spend within a server instance, Auto-GPT made a wiki page on cats, exploited a flaw in the instance to gain admin-level access and took over the Python environment in which it was running — and then “killed” itself.

FTC warns that AI technology like ChatGPT could ‘turbocharge’ fraud

FTC chair Lina Khan and fellow commissioners warned House representatives of the potential for modern AI technologies, like ChatGPT, to be used to “turbocharge” fraud in a congressional hearing .

“AI presents a whole set of opportunities, but also presents a whole set of risks,” Khan told the House representatives. “And I think we’ve already seen ways in which it could be used to turbocharge fraud and scams. We’ve been putting market participants on notice that instances in which AI tools are effectively being designed to deceive people can place them on the hook for FTC action,” she stated.

Superchat’s new AI chatbot lets you message historical and fictional characters via ChatGPT

The company behind the popular iPhone customization app  Brass , sticker maker  StickerHub  and  others  is out today with a new AI chat app called  SuperChat , which allows iOS users to chat with virtual characters powered by OpenAI’s ChatGPT . However, what makes the app different from the default experience or the dozens of generic AI chat apps now available are the characters offered which you can use to engage with SuperChat’s AI features.

Italy gives OpenAI to-do list for lifting ChatGPT suspension order

Italy’s data protection watchdog has laid out what OpenAI needs to do for it to lift an order against ChatGPT issued at the  end of last month — when it said it suspected the AI chatbot service was in breach of the EU’s GSPR and ordered the U.S.-based company to stop processing locals’ data.

The DPA has given OpenAI a deadline — of April 30 — to get the regulator’s compliance demands done. (The local radio, TV and internet awareness campaign has a slightly more generous timeline of May 15 to be actioned.)

Researchers discover a way to make ChatGPT consistently toxic

A study co-authored by scientists at the Allen Institute for AI shows that assigning ChatGPT a “persona” — for example, “a bad person,” “a horrible person” or “a nasty person” — through the ChatGPT API increases its toxicity sixfold. Even more concerning, the co-authors found having the conversational AI chatbot pose as certain historical figures, gendered people and members of political parties also increased its toxicity — with journalists, men and Republicans in particular causing the machine learning model to say more offensive things than it normally would.

The research was conducted using the latest version, but not the model currently in preview based on OpenAI’s GPT-4 .

Y Combinator-backed startups are trying to build ‘ChatGPT for X’

YC Demo Day’s Winter 2023 batch features no fewer than four startups that claim to be building “ChatGPT for X.” They’re all chasing after a customer service software market that’ll be worth $58.1 billion by 2023, assuming the rather optimistic prediction from Acumen Research comes true.

Here are the YC-backed startups that caught our eye:

  • Yuma , whose customer demographic is primarily Shopify merchants, provides ChatGPT-like AI systems that integrate with help desk software, suggesting drafts of replies to customer tickets.
  • Baselit , which uses one of OpenAI’s text-understanding models to allow businesses to embed chatbot-style analytics for their customers.
  • Lasso customers send descriptions or videos of the processes they’d like to automate and the company combines ChatGPT-like interface with robotic process automation (RPA) and a Chrome extension to build out those automations.
  • BerriAI , whose platform is designed to help developers spin up ChatGPT apps for their organization data through various data connectors.

Italy orders ChatGPT to be blocked

OpenAI has started geoblocking access to its generative AI chatbot, ChatGPT, in Italy .

Italy’s data protection authority has just put out a timely reminder that some countries do have laws that already apply to cutting edge AI: it has  ordered OpenAI to stop processing people’s data locally with immediate effect. The Italian DPA said it’s concerned that the ChatGPT maker is breaching the European Union’s General Data Protection Regulation (GDPR), and is opening an investigation.

1,100+ signatories signed an open letter asking all ‘AI labs to immediately pause for 6 months’

The letter’s signatories include Elon Musk, Steve Wozniak and Tristan Harris of the Center for Humane Technology, among others. The letter calls on “all AI labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.”

The letter reads:

Contemporary AI systems are now becoming human-competitive at general tasks,[3] and we must ask ourselves: Should we let machines flood our information channels with propaganda and untruth? Should we automate away all the jobs, including the fulfilling ones? Should we develop nonhuman minds that might eventually outnumber, outsmart, obsolete and replace us? Should we risk loss of control of our civilization? Such decisions must not be delegated to unelected tech leaders. Powerful AI systems should be developed only once we are confident that their effects will be positive and their risks will be manageable.

OpenAI connects ChatGPT to the internet

OpenAI launched plugins for ChatGPT, extending the bot’s functionality by granting it access to third-party knowledge sources and databases, including the web. Available in alpha to ChatGPT users and developers on the waitlist , OpenAI says that it’ll initially prioritize a small number of developers and subscribers to its premium ChatGPT Plus plan before rolling out larger-scale and  API  access.

OpenAI launches GPT-4, available through ChatGPT Plus

GPT-4 is a powerful image- and text-understanding AI model from OpenAI. Released March 14, GPT-4 is available for paying ChatGPT Plus users and through a public API. Developers can sign up on a waitlist to access the API.

ChatGPT is available in Azure OpenAI service

ChatGPT is generally available through the Azure OpenAI Service , Microsoft’s fully managed, corporate-focused offering. Customers, who must already be “Microsoft managed customers and partners,” can apply here for special access .

OpenAI launches an API for ChatGPT

OpenAI makes another move toward monetization by launching a paid API for ChatGPT . Instacart, Snap (Snapchat’s parent company) and Quizlet are among its initial customers.

Microsoft launches the new Bing, with ChatGPT built in

At a press event in Redmond, Washington, Microsoft announced its long-rumored integration of OpenAI’s GPT-4 model into Bing , providing a ChatGPT-like experience within the search engine. The announcement spurred a 10x increase in new downloads for Bing globally, indicating a sizable consumer demand for new AI experiences.

Other companies beyond Microsoft joined in on the AI craze by implementing ChatGPT, including OkCupid , Kaito , Snapchat and Discord — putting the pressure on Big Tech’s AI initiatives, like Google .

OpenAI launches ChatGPT Plus, starting at $20 per month

After ChatGPT took the internet by storm, OpenAI launched a new pilot subscription plan for ChatGPT called ChatGPT Plus , aiming to monetize the technology starting at $20 per month. A month prior, OpenAI posted a waitlist for “ChatGPT Professional” as the company began to think about monetizing the chatbot.

OpenAI teases ChatGPT Professional

OpenAI said that it’s “starting to think about how to monetize ChatGPT” in an announcement on the company’s official Discord server. According to a waitlist link OpenAI posted in Discord, the monetized version will be called ChatGPT Professional . The waitlist document includes the benefits of this new paid version of the chatbot which include no “blackout” windows, no throttling and an unlimited number of messages with ChatGPT — “at least 2x the regular daily limit.”

ShareGPT lets you easily share your ChatGPT conversations

A week after ChatGPT was released into the wild , two developers — Steven Tey and Dom Eccleston — made a Chrome extension called ShareGPT to make it easier to capture and share the AI’s answers with the world.

ChatGPT first launched to the public as OpenAI quietly released GPT-3.5

GPT-3.5 broke cover with ChatGPT , a fine-tuned version of GPT-3.5 that’s essentially a general-purpose chatbot. ChatGPT can engage with a range of topics, including programming, TV scripts and scientific concepts. Writers everywhere rolled their eyes at the new technology, much like artists did with OpenAI’s DALL-E model , but the latest chat-style iteration seemingly broadened its appeal and audience.

What is ChatGPT? How does it work?

ChatGPT is a general-purpose chatbot that uses artificial intelligence to generate text after a user enters a prompt, developed by tech startup OpenAI . The chatbot uses GPT-4, a large language model that uses deep learning to produce human-like text.

When did ChatGPT get released?

November 30, 2022 is when ChatGPT was released for public use.

What is the latest version of ChatGPT?

Both the free version of ChatGPT and the paid ChatGPT Plus are regularly updated with new GPT models. The most recent model is GPT-4 .

Can I use ChatGPT for free?

There is a free version of ChatGPT that only requires a sign-in in addition to the paid version, ChatGPT Plus .

Who uses ChatGPT?

Anyone can use ChatGPT! More and more tech companies and search engines are utilizing the chatbot to automate text or quickly answer user questions/concerns.

What companies use ChatGPT?

Multiple enterprises utilize ChatGPT, although others may limit the use of the AI-powered tool .

Most recently, Microsoft announced at it’s 2023 Build conference that it is integrating it ChatGPT-based Bing experience into Windows 11. A Brooklyn-based 3D display startup Looking Glass utilizes ChatGPT to produce holograms you can communicate with by using ChatGPT.  And nonprofit organization Solana officially integrated the chatbot into its network with a ChatGPT plug-in geared toward end users to help onboard into the web3 space.

What does GPT mean in ChatGPT?

GPT stands for Generative Pre-Trained Transformer.

What’s the difference between ChatGPT and Bard?

Much like OpenAI’s ChatGPT, Bard is a chatbot that will answer questions in natural language. Google announced at its 2023 I/O event that it will soon be adding multimodal content to Bard, meaning that it can deliver answers in more than just text, responses can give you rich visuals as well. Rich visuals mean pictures for now, but later can include maps, charts and other items.

ChatGPT’s generative AI has had a longer lifespan and thus has been “learning” for a longer period of time than Bard.

What is the difference between ChatGPT and a chatbot?

A chatbot can be any software/system that holds dialogue with you/a person but doesn’t necessarily have to be AI-powered. For example, there are chatbots that are rules-based in the sense that they’ll give canned responses to questions.

ChatGPT is AI-powered and utilizes LLM technology to generate text after a prompt.

Can ChatGPT write essays?

Can chatgpt commit libel.

Due to the nature of how these models work , they don’t know or care whether something is true, only that it looks true. That’s a problem when you’re using it to do your homework, sure, but when it accuses you of a crime you didn’t commit, that may well at this point be libel.

We will see how handling troubling statements produced by ChatGPT will play out over the next few months as tech and legal experts attempt to tackle the fastest moving target in the industry.

Does ChatGPT have an app?

Yes, there is now a free ChatGPT app that is currently limited to U.S. iOS users at launch. OpenAi says an android version is “coming soon.”

What is the ChatGPT character limit?

It’s not documented anywhere that ChatGPT has a character limit. However, users have noted that there are some character limitations after around 500 words.

Does ChatGPT have an API?

Yes, it was released March 1, 2023.

What are some sample everyday uses for ChatGPT?

Everyday examples include programing, scripts, email replies, listicles, blog ideas, summarization, etc.

What are some advanced uses for ChatGPT?

Advanced use examples include debugging code, programming languages, scientific concepts, complex problem solving, etc.

How good is ChatGPT at writing code?

It depends on the nature of the program. While ChatGPT can write workable Python code, it can’t necessarily program an entire app’s worth of code. That’s because ChatGPT lacks context awareness — in other words, the generated code isn’t always appropriate for the specific context in which it’s being used.

Can you save a ChatGPT chat?

Yes. OpenAI allows users to save chats in the ChatGPT interface, stored in the sidebar of the screen. There are no built-in sharing features yet.

Are there alternatives to ChatGPT?

Yes. There are multiple AI-powered chatbot competitors such as Together , Google’s Bard and Anthropic’s Claude , and developers are creating open source alternatives . But the latter are harder — if not impossible — to run today.

The Google-owned research lab DeepMind claimed that its next LLM, will rival, or even best, OpenAI’s ChatGPT . DeepMind is using techniques from AlphaGo, DeepMind’s AI system that was the first to defeat a professional human player at the board game Go, to make a ChatGPT-rivaling chatbot called Gemini.

Apple is developing AI tools to challenge OpenAI, Google and others. The tech giant created a chatbot that some engineers are internally referring to as “Apple GPT,” but Apple has yet to determine a strategy for releasing the AI to consumers.

How does ChatGPT handle data privacy?

OpenAI has said that individuals in “certain jurisdictions” (such as the EU) can object to the processing of their personal information by its AI models by filling out  this form . This includes the ability to make requests for deletion of AI-generated references about you. Although OpenAI notes it may not grant every request since it must balance privacy requests against freedom of expression “in accordance with applicable laws”.

The web form for making a deletion of data about you request is entitled “ OpenAI Personal Data Removal Request ”.

In its privacy policy, the ChatGPT maker makes a passing acknowledgement of the objection requirements attached to relying on “legitimate interest” (LI), pointing users towards more information about requesting an opt out — when it writes: “See here  for instructions on how you can opt out of our use of your information to train our models.”

What controversies have surrounded ChatGPT?

Recently, Discord announced that it had integrated OpenAI’s technology into its bot named Clyde where two users tricked Clyde into providing them with instructions for making the illegal drug methamphetamine (meth) and the incendiary mixture napalm.

An Australian mayor has publicly announced he may sue OpenAI for defamation due to ChatGPT’s false claims that he had served time in prison for bribery. This would be the first defamation lawsuit against the text-generating service.

CNET found itself in the midst of controversy after Futurism reported the publication was publishing articles under a mysterious byline completely generated by AI. The private equity company that owns CNET, Red Ventures, was accused of using ChatGPT for SEO farming, even if the information was incorrect.

Several major school systems and colleges, including New York City Public Schools , have banned ChatGPT from their networks and devices. They claim that the AI impedes the learning process by promoting plagiarism and misinformation, a claim that not every educator agrees with .

There have also been cases of ChatGPT accusing individuals of false crimes .

Where can I find examples of ChatGPT prompts?

Several marketplaces host and provide ChatGPT prompts, either for free or for a nominal fee. One is PromptBase . Another is ChatX . More launch every day.

Can ChatGPT be detected?

Poorly. Several tools claim to detect ChatGPT-generated text, but in our tests , they’re inconsistent at best.

Are ChatGPT chats public?

No. But OpenAI recently disclosed a bug, since fixed, that exposed the titles of some users’ conversations to other people on the service.

Who owns the copyright on ChatGPT-created content or media?

The user who requested the input from ChatGPT is the copyright owner.

What lawsuits are there surrounding ChatGPT?

None specifically targeting ChatGPT. But OpenAI is involved in at least one lawsuit that has implications for AI systems trained on publicly available data, which would touch on ChatGPT.

Are there issues regarding plagiarism with ChatGPT?

Yes. Text-generating AI models like ChatGPT have a tendency to regurgitate content from their training data.


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    Blogging How Long Should It Take to Write a Blog Post on Average? by James Parsons • Updated Nov 3rd, 2023 0:00 Listen to audio podcast The average length of a good blog post seems to be increasing every year.

  3. 16 experts answer: How long should it take to write a blog post?

    Focus is the key: "If you are genuinely 'writing without distraction' you should be able to write about 1,000 words per hour." Source Chris Brogan - Many writers are obsessive: "I keep little text edit files open all over the place. I use Evernote a lot, too.

  4. How Long Should a Blog Post Be? The Ideal in 2024

    1,700 - 2,100 words: This is an ideal blog post length for "How to ..." articles. Additionally, here you will begin seeing good opportunities for lead conversion and organic traffic from search engines. 2,300 - 2,500 words: Welcome to the golden blog post length as determined by search engines.

  5. How to Write a Good Blog Post: A Complete Step-by-Step Process

    How long does it take to write a great blog post? Step 1: Identify your topic Step 2: Do your research Original research Topical research Competitive research Step 3: Choose the type of blog post you'll write List Checklist How-to guide Interview Feature article Essay News post Case study Product review or comparison Link/article roundup

  6. How Long Does it Take to Write a Blog Post? Tips to scale

    Statistics on How Long It Takes to Write a Blog Post. It takes an average of four hours and 10 minutes to write a blog post in 2022. 36% of bloggers who spend more than 6 hours on writing a post report "strong results.". ( Orbit Media, 2022)

  7. Our 8-Step Guide for How to Write a Pro Blog Post

    Write an outline. With any writing project, following the writing process enables you to craft a thoughtful, well-developed piece. Blog posts are no exception. After you've determined a topic for your first blog post, create an outline. List your working title and the key points you want to hit in your post.

  8. How Long Should a Blog Post Be? A Data-Driven Guide for 2024

    This section explains the steps you should take to get there. 1. Establish your goal. Great content marketers don't simply start writing blog posts; they first invest time in strategy and planning. Start with establishing your goal for writing the blog post and assess how it helps you achieve your bigger business objectives.

  9. How Long Should Your Blog Post Be

    Myth: "When it comes to blog posts, shorter posts are better.". Many "expert" bloggers perpetuate the myth that "shorter is better," that blog posts should never be more than 600 words long. They explain that online readers have short attention spans and don't want to read long articles. The only way you can get more blog readers ...

  10. How Long Does it Take to Write a Blog Post

    The average blog post takes slightly longer than 4 hours to write, according to research from Orbit Media. The research also found that, on average, blogs were around 1,400 words long. Can you believe it? It takes a blogger more than 4 hours to write a typical blog post of around 1,400 words. via @orbiteers

  11. How long does it take to write a blog post?

    How much time does it take to write a blog post? Some people seem to rattle off content in minutes. Other people agonise over it for weeks. So, what's the truth? How long does writing a blog post take? Let's look at some stats. Get to the point. A 2022 survey of 1016 bloggers shows: Average time to write a post: 4 hours 10 minutes

  12. How Long Does It Take to Write a Blog Post? Not Long With This Secret

    for your blog post can take anywhere from two to five hours, depending on how much research is involved. The actual writing part might only take an hour, but the research and editing can take up to four. Some blog posts require more research than others.

  13. How Long Does It Take You To Write A 500 Word Article?

    So on average bloggers are publishing 1200+ words per blog post and consuming more than 3 hours to write them. Quite understandable considering the fact that thin and low-quality content that used to wor a few years ago won't get you anywhere in 2020. In order to compete, you have to produce engaging and in-depth content.

  14. How Long Does It Take To Write A Blog Post? A 2,400-Hour Analysis

    It took us an average of 4 hours and 24 minutes to complete a blog post, start to finish. 23 minutes (9%) was spent on content interviews. 2 hours and 55 minutes (66%) was spent on blog writing and research. 1 hour and 6 minutes (25%) was spent on editing. Note: This time average doesn't include any of the planning that goes in before the ...

  15. How long does it take to write a blog post?

    If the blog post you're writing is longer, say 2,000-3,000 words, then it will take you closer to four hours just to research and write it plus an additional 3-4 hours for SEO, editing and posting. A solid blog post piece with high-quality images that run through an SEO program might take you a whole day.

  16. How Long Does It Take To Write a Blog Post? The Writer's Process

    Updated On: August 25, 2023 For freelance writers, time is money. The more quickly you can produce quality content, the more clients you can serve and the more money you can make. That's why it's important to know how long it takes to write a blog post that will both engage your readers and reflect well on your skills as a writer.

  17. How To Write Blog Posts Faster: 13 Powerful Tips For Quicker Content

    Step #2: Do keyword research. You can use a tool like Keysearch to research what keywords and topics should be included for an in-depth keyword-rich article. Remember that code JESSIEONAJOURNEY saves you 20%. Step #3: Create your blog post outline.

  18. How Long Does It Take To Write A Blog Post in 2024

    Before we get too much into the details of our favorite blog post management tips, we should make it clear that the amount of time it takes to write a post will vary between different writers, niches, and the style of blog content that is being produced.

  19. How Long Should It Take You to Write a Freelance Article?

    As a rule of thumb if you can finish a 1,000-word article in four hours or less (including research and editing) you're already ahead of the curve.

  20. How long does it take you to write a blog post? : r/Blogging

    On average: 30 mins to outline and research. 1.5 hours to write. 1 hour to edit. Total: 3 hours per post. A simple list post I can knock out in 1.5 hours total. A really detailed tutorial that requires me to take photographs and things like that can take 12 hours. 6. Antony70000.

  21. How long does it take to write a 1000-word news article?

    1. It takes me about three hours to "write" a 1,000-word article. But measuring just the writing time of an article of this size isn't helpful. If you're writing for a professional journalism publication they'll likely want at least two original interviews for an article of this length.

  22. ChatGPT: Everything you need to know about the AI chatbot

    In a blog post, OpenAI announced price drops for GPT-3.5's API, with input prices dropping to 50% and output by 25%, to $0.0005 per thousand tokens in, and $0.0015 per thousand tokens out.