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How new york review of books became a hookup spot for intellectual elites.

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A recent issue of the New York Review of Books served up critiques of early Joan Didion, Brazilian literary master Machado de Assis and Italy’s celebrated 17th-century baroque painter Artemisia Gentileschi.

Ravenous readers could also feast on less erudite content — intriguing personal ads appearing on the magazine’s back pages and website.

The classifieds have unpredictably become a wildly popular spot for brainiacs to meet and mate during the pandemic. Traditionally the preserve of older subscribers, it’s now become a hookup hub for Gen X elites.

Asked why she placed a recent ad in the Review, one card-carrying member of the intelligentsia told The Post: “My intent was basically to get laid.”

The 44-year-old, who spoke to The Post on the condition of anonymity, turned to the old-fashioned method after being frustrated by dating apps.

“My intent was basically to get laid.”

“The ad was of a cynical nature after spending a day on Tinder that left me disillusioned and despondent,” said the “SAF,” or single Asian female. Her biggest gripe about the app was the suitors’ inarticulate attempts at communication.

“Some initiated the conversation with ‘Hey, whassup?’” she recalled. “And it’s just dumb when they write vague, generic details on their profile like their favorite sports team.”

In his ad, single dad Peter Freilinger, 46, wrote about the importance he placed on his kid, his dog, cocktails, moral philosophy and love of the outdoors. He signed off with a jocular “Everything else is negotiable.”

The New York Times once claimed the Review is “arguably the country’s most successful intellectual journal.” Anyone who writes a particularly entertaining, cultivated advert (priced between $4.40 and $5.85 per word ) is likely to win admiration from a sophisticated, like-minded audience.

Advertising associate Sharmaine Ong, who is employed by the Review to oversee the personals, told The Post that clients put in a lot of effort “to shine in the pages and on the site.”

Profile pictures are not allowed, so the charm offensive is done with only a pen. Clients “are choosing words in a way that reflects their personality,” said Ong.

Ahead of Valentine’s Day, the Review’s advertising director, Lara Frohlich Andersen, described the ads as “comforting and heartwarming.”

The first one appeared back in July 1968 under the header “Wife Wanted.” The “accomplished artist” who crafted the appeal specified a candidate who was “intelligent, beautiful, 18 to 25, broad-minded, sensitive [and] affectionate.”

While today’s ads tend to be less prescriptive, Andersen said, “It is rather reassuring to me that the simple things — a few words in print in a trusted publication — can still bring people together.”

In her foxy ad, the SAF wrote she was “looking for a Flirty Parry” with a “willingness to solve life’s paradoxes.” She added, “Wry wit and a love of Negronis are important.”

The Washington, DC-based restaurant owner, an avid reader of the Review, tried its “old-school” personals in a “momentary act of daredevilry.” She received a handful of replies, but has yet to engage with the men. At least two earned black marks by failing to Google “SAF” and asking her what the letters meant.

By contrast, Freilinger, of Scarborough, Maine, was relatively pleased with the 11 responses to his recent series of 36-word ads. They added up to a reasonable return on his $240 investment.

The straight single dad hoped the ads might connect him with like-minded individuals of either gender. “There isn’t really the opportunity to meet people living nearby that share my interests, read the New York Review of Books or want to go to the opera,” he told The Post.

One of the replies has led to the ethics blogger and self-proclaimed “pragmatist in the old-fashioned tradition of William James” to develop an e-mail friendship with a fellow subscriber to the Review.

A minor obstacle to them strolling off together into the sunset is his correspondent’s home city. She lives on the opposite side of the world.

Ever the realist, Freilinger shrugged.

“It’s not like I’m on the prowl,” he said. “For me, it’s more about conversation.”

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'Vamp Me Via Zoom': How personal ads at The New York Review of Books embraced the language of the pandemic

• At The New York Review of Books, COVID-19, Zoom, and vaccines made their way into the personal ads.
• Sharmaine Ong, who manages the ads, gave Insider a look at her favorites from the last year.
• One began: " Tony Fauci Seeks Deborah Birx."

A few days ago, Sharmaine Ong, who manages the personal ads at The New York Review of Books, said she'd be happy to choose a few of her favorite listings from the last year or so, since COVID-19 first brought New York City to a standstill.

Moments later, an email arrived listing her top four.

" Tony Fauci Seeks Deborah Birx — public health wonk seeks earthy Jewish woman for sniggering about the boss after work with our masks off," read one of Ong's favorites, from July 2020, when the real Fauci and Birx were often seen standing behind President Donald Trump at the White House.  

Ong, who was promoted to advertising associate in January 2020, told Insider that as the pandemic picked up, she noticed a few interesting changes in the literary publication's personals . These have long had a reputation as a mating ground for educated, sometimes wealthy, playful-with-words types.  

Mentions of COVID, Zoom, and other pandemic-related topics spiked last year, as might be expected. (One from last July began with "In the time of Corona ...") Some ad-buyers said they were lonely during lockdowns. Others were looking for pen pals, since face-to-face meetings were difficult.

Ong, who started at the NYRB as an intern about three years ago, also said more young people began buying print ads as the pandemic worsened. 

"When I started, I noticed a lot of ads run by 40 to 80 year olds, but now I'm seeing some ads from 20 to 30 year olds, which is quite different," she said. 

Related stories

Insider reached out to the email address attached to the Fauci/Birx ad. The ad-buyer introduced himself via email as Dr. Gabriel Ethan Feldman , who in 2011 was awarded $14.7 million as a federal whistleblower.

Feldman said via email that he'd mostly given up on internet dating, turning instead to print ads. The NYRB ad brought in a few replies. He'd gotten one date from it. They both wore masks. Nothing came of it.

"I thought it was a clever take as I am actually a real-life public health physician," he said via email. 

After a few back-and-forth emails, Feldman added, "You can use my name, I don't mind. Everyone knows I can't find someone in NYC despite being a multimillionaire, nice Jewish doctor, federal whistleblower."

Another of Ong's favorites was published last summer: " Vamp Me Via Zoom or FaceTime. Set my soul afire. Instagram my eager ego. Hashtag my desire. Though our lips may never meet. Tweet me, baby, tout de suite!" 

The NYRB usually increases its classified-ad rates each year but the company decided not to raise them last year during the pandemic, Ong said. The uptick in personal ad sales last summer outpaced growth in other ad categories at the NYRB, she said.

Rates for print ads ranged from $4.40 to $5.85 per word, depending on the number of issues the listing ran in. Emails counted as two words, phone numbers as one.

By this spring, the Zoom references had started being phased out, replaced instead by vaccine references. 

In March, the publication printed the most recent of Ong's favorites: " Pair of Unrepentant Queers (one pansexual Asian punk femme & one curly-haired nonbinary flâneur) found love in these pages. Seeking COVID-negative company to complete the hat trick; be enlightening, generous, flexible, spirited."

The final of Ong's favorite ads from the last year wasn't pandemic related. It was more in the spirit of the playful ads that have been running since 1968, when the NYRB published its first personal ad .

It read: " Ancient Bay Area live oak, still acorning, seeks fertile soil for sweet kindness. All species welcome."

That one was written by Daniel Raskin, 77, a retired preschool teacher, widower, and grandfather living in San Francisco. He wrote it for the magazine's personals contest, which it won. He said via email that he'd run a few other personal ads in the magazine in past. They had led to coffee dates. But he only got two replies this time. 

"It was too quirky to expect responses," he said.

Watch: 5 times Trump praised Dr. Fauci prior to retweeting that he should be fired

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The New York Review of Books Advertising

Elevate your book's presence with 'the new york review of books advertising, considered the “premier literary-intellectual magazine in the english language,” the new york review of books (nyrb) magazine is the most perfect platform to expose your book to hundreds of thousands of readers..

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Literary Types Find Love In 'The New York Review Of Books'

There are a lot of places these days to look for all kinds of love, especially online. But what's an aging intellectual who loves William Gass, Philip Glass and a good merlot to do?

The distinguished New York Review of Book s celebrates its 50th anniversary this month. It is noted for its rigorous writing and stellar cerebral lit stars — and its personal ads.

For example: "ANTEDILUVIAN MARINER (M) seeks attractive coxswain (F) to put in at terra firma amidst coming torrents. Long-term relationship inevitable. Will steer clear of Mount Ararat in protest of Armenian genocide. Mont Blanc? Open to suggestions."

Look in the upper-right corner of this image for the very first personal ad to appear in The New York Review of Books , on July 11, 1968. New York Review of Books hide caption

Look in the upper-right corner of this image for the very first personal ad to appear in The New York Review of Books , on July 11, 1968.

The magazine's associate publisher, Catherine Tice, tells NPR's Scott Simon that she doesn't know exactly what the reasoning was behind the decision to run personals. "But I do have the very first personal ad, from the July 11, 1968, issue. It's very succinct." And it is: "Wife wanted: intelligent, beautiful, 18 to 25, broad-minded, sensitive, affectionate. For accomplished artist and exciting life. NYR box 1432."

No word on whether the accomplished artist found his broad-minded and affectionate dream wife, but Tice says there have been some personal ad success stories. "We've been told of marriages and alliances of many kinds," she says. One woman said the responses to her ad "literally knocked my socks off."

Tice says the ads reflect an intellectually engaged and curious readership. "[They're] interested in politics and culture certainly, and the arts and science, and sort of unabashedly happy to state that they wish to share those things with others," along with descriptions of their looks. "If an armchair radical who's 25 seeks dialectical synthesis with street-credible jacobin female, must have nothing to lose but chains, absence of property a plus — I wonder who will please that fellow, but I imagine that there's a reader of The Review who will."

A Few Of Catherine Tice's Favorites

ONE-BREASTED WOMAN seeks one-armed man.

FRISKY COUGAR, 84, seeks dude, 72 to 76, share walks from parking lots to doctors' offices. Must like detailed descriptions of illnesses; enjoy matinee "naps"; daytime driving essential; relishes grandchildren's pictures. Limited flatulence, clacking teeth ok. Don't anticipate LTR.

PORTLY, HANDSOME MAN, 81 summers, some hair and teeth, ample supply blue pills; seeking 90+ foxy cougar, to snuggle under afghan, swap podiatry, colonoscopy, and dental stories; knowing "Hut-sut rawlson" and "Mairzy
 Doats" a plus. Large type for response.

SQUALID SYDNEY WOMBAT (M), striking natural dirty digger seeks beckoning, foxy NYC squirrel (F) for trans-Antipodean roo, pert exchanges, and postmodern "Murdoch-She-Wrote" contemplations of retrospectives in hot metal prints.

WORN-OUT HUSBAND, friend to his wife's nerves and father to five silly daughters (the two eldest excepted) for almost a quarter century, seeks wealthy, titled, childless widow of an unentailed estate for long walks across ha-ha's.

FANNIE MAE with troubled assets, bored with Freddie Mac, seeks well-regulated stimulus package from counterparty too big to fail. No cash for clunkers.

DISPROPORTIONATELY BLESSED GENERALISSMO, deposed by an ungrateful peasantry, languishes in luxurious tropical exile. Seeks a talented contortionist with low morals and high pain threshold for long-term relationship, satori, and maybe a little narco-crime on the side.

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A Spin Doctor to the Rich and Corrupt Spills His Secrets

In “All the Worst Humans,” Phil Elwood recounts a career spent engineering headlines for some of the world’s villains.

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ALL THE WORST HUMANS: How I Made News for Dictators, Tycoons, and Politicians , by Phil Elwood

Late in their careers, journalists with well-known bylines tend to write memoirs. These books are all the same, just about. Early on, they have plenty of entertaining character studies of the scamps and scoundrels who populate newsrooms. That is followed by scenes of boozy evenings in exotic locations, usually with some gunfire in the distance. On Page 100 or so comes the step-by-step narrative of how the reporter, despite some deep-seated personal failings, plays a key role in exposing this or that corrupt politician, business leader or institution.

“All the Worst Humans,” a pithy, anecdote-rich memoir by Phil Elwood, has a lot in common with those books. But it tells a story from journalism’s shadow side, the realm of high-level public relations. And so, while the book has plenty of scoundrels, cocktails and guns, it comes with no cathartic recounting of how the author exposed wrongdoing. That is because Elwood has devoted himself to the dubious pursuit of drumming up positive news coverage for dictators and other malefactors.

It starts with the crack of a Jack Reacher thriller. It is 2018, and F.B.I. agents are about to knock on Elwood’s door. Nearly 20 years into a career of shaping public opinion, he has served so many bad guys that he cannot be sure just what the investigators are after.

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9 Book Advertising Tactics I’ve Tried… And Which Ones Worked!

October 11, 2017 by Brenda Novak (Guest Blogger)

I now look at the marketing for my books a bit like a farmer might view his fields — it’s what I put into the soil before even planting that makes the biggest difference in the end. Many of my marketing ideas aren’t meant to directly impact sales; they’re meant to build an audience and create a stronger, more long-lasting brand so that I sell more books over time.

Here are nine advertising tactics I’ve tried, and my takeaways on each. Some of these are what I call my boomerang ideas — the projects I took on at least partially to provide a service to my readers that wound up significantly enhancing my career. Keep in mind that while I’m sharing my results, other authors with their own unique audiences and various budgets may see different results.

1. Run a book group on Facebook

When I started my own book group on Facebook a year ago, I had no idea it would grow to over 10,000 avid readers in just 12 months. I pictured it as a smallish group for which I would pick a monthly book we could all read and discuss. In the months I had a release, that book would be mine, but in the months when I didn’t have a release, I wanted to feature other authors whose work I enjoyed.

The reception to that idea was so positive that I decided to visit each featured author in his or her home and do a Live Event so the group could discuss the book with its author. This was the closest thing I could think of to providing them with an in-person event for our book group meetings. So far, I’ve featured authors like Jill Shalvis, Susan Mallery, Sandra Brown, and Robyn Carr, and many more amazing authors are in the queue.

Verdict: Although the book group takes a great deal of time, it’s the best marketing decision I’ve ever made. Not only have these readers become die-hard supporters, they’ve become friends, which, of course, enriches my life. From a marketing perspective, they’ve boosted both my sales and my engagement by a large degree. They’ve introduced their friends and family to my work. They’ve posted about my books again and again on social media. They’ve reviewed my books on all the important sites. They’ve made the libraries and retail stores in their areas aware of me and helped to make sure my books are shelved and visible when released.

2. Create subscription book boxes

The idea for my monthly subscription boxes came from a desire to make it even more fun to belong to my online book group. Subscription boxes were gaining in popularity, so I decided I’d offer 50 “Professional Reader” boxes to the group each month in which they could get an autographed copy of the book we were reading along with other fun, reader-related items. I wanted to make it possible to purchase a monthly or annual subscription, or buy only one month here or one month there, so that’s what we did. Demand immediately outpaced our supplies and our expectations. After only a short time, we were selling 300 per month. Although I usually feature the works of big name authors for my monthly book pick, I almost always include an emerging or lesser-known author as a “Brenda Novak Recommends” title. One of my favorites of these so far is Benjamin Ludwig’s debut hardcover, Ginny Moon , which went in our June boxes. Some of the other items in the box include:

• Things I’ve handpicked for each reader, like the tea and books box that contained a different vintage teacup and hanky for each person.
• Personalized items, like the handmade leather journal that had each reader’s initials embossed on the front or the “This Book Belongs to Joe Reader” stamp.
• Other book-themed items, like a Silver Springs t-shirt (“I Left My Heart in Silver Springs”), a book lover coffee mug, or a Hanover House sleeper shirt.

Verdict: Another win. These boxes are also hugely time-intensive, but they are a labor of love and are priced such that they are at least self-sustaining — I make no money off them but my daughter makes a small amount for managing the whole process. Those who get the boxes post pictures all over the internet when they arrive, and their excitement spreads. We always include one surprise item, which is another fun element. And this gives me the ability to recommend books I love (beyond my own). Overall, this is a very successful brand-building strategy.

3. Offer commemorative pins

For every reader who reads more than 50 of my books, I offer a pretty commemorative pin. After all, these are my super readers, so I thought it only fitting to thank them. In order to claim this pin, readers simply need to download my printable book titles PDF , check each book they’ve read, and send it to my assistant (via email or snail mail).

When I first came up with this idea I wasn’t sure it would go over all that well, but I have been pleasantly surprised. Avid readers love goals like these, which means I have to keep reordering pins (a nice problem to have).

Verdict: Definitely worth the expense. Not only does it reward my most loyal readers, it incentivizes new readers. I’ve had so many new readers start to collect my whole library since I instituted this program.

4. Run BookBub Featured Deals

I always notice a huge increase in sales when advertising a discounted book with BookBub. It’s a great way to introduce new readers to standalone books or entice them into a series. For example, I recently ran a Featured Deal for No One but You in the Contemporary Romance category, which sent my Amazon ranking to #16 for the entire Kindle store and placed the book on the USA Today bestseller list, even though it had already been out for several months.

Verdict: My BookBub Featured Deal always creates great visibility and a positive ROI. It also creates “halo” sales that are more difficult to calculate. I will take as many Featured Deals as I can get!

5. Invest in social media and my website

There are several ways I’ve used my website and social media platforms to connect with readers:

Putting a store on my website

Not only can the Professional Reader Boxes be purchased from my store, I offer fun t-shirts with various booklover sayings, autographed Brenda Novak mini-totes, limited edition bookmarks I’ve had designed for each year, and tickets to my annual reader event. I have other things planned, as well, such as collectible Christmas ornaments, Santagrams, a Valentine for February, etc. Although there was an initial start-up expense to installing the store (about $2,000), it more than carries itself now that it’s up and has been a huge success.

Creating better posts for my Facebook and Instagram accounts

There’s a cost associated with creating your own content, but I feel that it’s part of community building, which is essential to brand building. I publish a Foodie Friday post every week that requires time and effort to cook, stage, photograph and promote, but providing a good recipe and the how-to video, or an enticing picture, is something my readers can look forward to each Friday. It will also enable me to compile these recipes for a cookbook I can either give away or sell (or include in one of my Professional Reader Boxes).

Creating book trailers and other interesting content

I find that change is key. You don’t want to post the exact same type of content over and over. What appeals to one reader might not appeal to another — or your followers can simply get bored of repetition. To combat this, I post attractive photographs taken where my book is featured in an appealing setting (i.e. with a mug of coffee, around a campfire, etc.) rather than simply showing the cover itself. I also have book trailers created for my various series. Since I write suspense for St. Martin’s Press and romance for Harlequin, these turn out very different. Here’s one that I had created for my suspenseful Dr. Evelyn Talbot series:

The company who makes these for me, Trailer Girl , uses stock video in order to keep costs low — she used to work for Hollywood making the big movie trailers so she’s adept at editing such videos.

Building my mailing list

To incentivize website visitors to sign up for my mailing list, I offer a free read. To do this, I created an attractive landing page where readers can learn more about me and my work. Here’s an example of the landing page I had created for Hanover House , the prequel to my Dr. Evelyn Talbot suspense series, where a psychiatrist is studying psychopaths at a remote facility in Alaska:

Once a reader signs up on this page to receive my book, they are added to my mailing list (unless they opt out), and I use BookFunnel to send the file so it’s all automated.

Verdict: All of the above gets an enthusiastic thumbs up! My website and social media channels put me directly in touch with my readers — and with potential new readers. Time and money spent here (if done wisely) can pay big dividends, resulting in higher sales, a stronger marketing arm, and a bigger brand. I’ve definitely felt the positive results of this.

6. Host an annual reader event

I’ve hosted reader events with #1 New York Times bestselling author Christine Feehan in the past, but the “Champagne for Breakfast” brunch I just hosted in California in July was the first I’d ever done on my own. It turned out to be a fantastic event. Tickets were $40 per person and I had readers come from Iowa, Georgia, Indiana, Michigan, Canada, Utah, Washington, etc. Book sales were fantastic at the event, but even though I charged for the brunch, my cost came in at a whopping $7,500 for only 150 people. It was a bit like putting on a wedding!

Next year I’m going to do a Harvest Day on the Delta (I live in Sacramento, which has one of only two inverted deltas in the world). Those who attend will be shuttled to Steamboat Landing via a ferry from Old Sacramento, receive a tour of the four-generation pear farm where I’m holding the event, have a lovely dinner in the farm’s fabulous barn (made for large gatherings), receive some fun items to take home, and be able to get my new book autographed before being ferried back to Old Sacramento.

Verdict: The jury is still out. Personal events like this are tremendously gratifying and fun. From a marketing perspective, however, they are time-consuming and expensive. So… I’m going to offer the opportunity to attend the Delta Harvest Event in 2018 and see if I can spread the costs more evenly over the group rather than carrying such a large portion myself. If not, I may have to forgo these in the future. ☹

7. Run giveaways

Giveaways can be effective, but giving away expensive items or doing too many can attract people who want something for free instead of readers who are actually interested in my books. Although I do a fair amount of giveaways, I try to make sure it’s almost always a book or something book related. I often buy food products after sampling them at Costco. That’s the type of marketing I’m trying to emulate with my own giveaways.

One very successful giveaway I ran recently involved a Facebook Live event in which I read the first two chapters of Her Darkest Nightmare , the first full-length book in my Dr. Evelyn Talbot series. I wanted to drive preorders of Hello Again , the next book in the series, which was just about to come out. I love to read aloud, so I combined this “adult storytime” with a simple giveaway of the book I was reading to give the post more of a viral reach.

Verdict: Depends. These can be really helpful in getting various posts to be seen on social media and even building my newsletter, but they need to be strategic.

8. Buy remainder print advertising

I was so excited when I came into contact with a company that sells “scrap” advertising — spots in major magazines available at a discount because you book them at the last-minute. I thought it would be so effective to get into the big women’s magazines, and I was convinced that we had the same demographic and target market. So I’ve tried taking a few slots over the past several years, one even in People .

Verdict: Even at a significantly discounted price, this was a waste of money. In my experience, print ads in women’s magazines don’t move the needle at all — and you can’t track any sales that do come from these ads. Perhaps ads like this do set you apart as a premium brand. Even if that’s the case, however, I’ve decided to leave these to my publisher.

9. Give away swag

I’ve heard so many authors over the years discussing the pros and cons of swag. I’ve spent plenty of money on this type of promotional device, but there’s a difference between “spammy” swag and swag that really represents your brand. In general, I’ve found that “spammy” swag is a waste of money. One way I’m trying to stay away from the typical “throwaway” is to make my swag more personal to my readers. I give out a lot of bookmarks, but they have the reader’s full name in the actual design, and we create a new limited edition bookmark for each year, so many of my readers try to collect them. The members of my book group love winning these — so much so that I’ve made them available for purchase via my online store.

Verdict: In many instances there are better places to spend marketing dollars, but I have learned from my mistakes and now believe swag, if carefully thought out, can be effective.

The best form of marketing is the product itself, of course. But even good products — great products — need an avenue with which to find those who will be most interested in them. When the big indie craze hit, I realized that regardless of how I published my books, I needed to become more responsible for my own marketing. I knew if I had my own marketing apparatus — a strong following on social media and a big and responsive mailing list — I would have more to offer a publisher or would be able to go it alone, if I ever decided to move in that direction.

The views and opinions expressed in this guest post are those of the author and do not necessarily reflect the views and opinions of BookBub.

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The New York Times Marketing

The New York Times Sunday Book Review is the weekly paper-magazine supplement to the New York Times and is considered the nation’s most credible review of good literature. It houses the widely cited and influential New York Times Bestseller List , and has been shaping reading and purchasing lists for generations. This insert appears in the Sunday edition of the New York Times , which boasts a circulation of 1.1 million and a readership of 4.6 million*.

Get your book ad in front of the people that matter—book buyers, reviewers, and traditional publishers.

Your New York Times Marketing package includes:

• A single slot advertisement on New York Times Sunday Book Review (1 of 12) .  This ad will contain your book cover, book details, and a 30-word description.
• A banner  on the Books - Best Sellers section of the New York Times website for one month. The banner will link to Bookshelf must-haves landing page, which will include a listing of your book. It will include your book description, cover image and a link to buy.
• A customized e-mail promoting your book . You’ll get a custom email that you can send to your mailing list.

Why advertise in the New York Times?

The New York Times offers clients access to an unsurpassed audience of affluent, influential consumers, and 91 million* unique online visitors. Advertisers will also be able to see their ads on quality content environments and on a “brand halo”, meaning the reputation of the NYT rubs off on the ads seen in their publications. The New York Times brand has always been associated with credibility, trustworthiness and prestige.

*As of 2017

Note: Ads are subject to the publication’s own content and image guidelines.

Call us today at 844-714-8691

to speak to a consultant and learn more about this service.

Disclaimer: Prices listed do not include applicable taxes (such as sales, use, excise, value-added, goods and services, or other tax), which will be added to the total at the time of purchase. Prices listed do include the copies of the book; the cost of shipping and handling will be calculated and charged after your book is made available for sale.

How To Target Facebook Ads To "The New York Review of Books" Audience | AdTargeting

Many people are wondering whether their "The New York Review of Books" Facebook ads are working when the "The New York Review of Books" advertising are not getting any reach. Your "The New York Review of Books" Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest "The New York Review of Books" has 179,450 audiences on Facebook, this means that your "The New York Review of Books" facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours.  AdTargeting  can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of "The New York Review of Books" Facebook ads that your competitor don't know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once! In order to get more content, you can check the website youtube keyword targeting .

The interest "The New York Review of Books" overview

At first, we can have an overview of "The New York Review of Books". The interest "The New York Review of Books"  has 179,450 audiences in Facebook. Among these audiences, men accounted for 49.8%, women accounted for 50.2%. The major age of The New York Review of Books audiences is 25-34, and they accounted for 26.64%.

There are also many hidden interests of "The New York Review of Books". You can choose the most appropriate interest for your "The New York Review of Books" advertising according to the real situation.

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"The New York Review of Books" Facebook ads audience analysis report

When you run "The New York Review of Books" advertisements on Facebook, you need to set suitable audience targeting conditions in "The New York Review of Books" Facebook ads. After analyzing the audience of "The New York Review of Books" , you can get the report of "The New York Review of Books" audience analysis include many detailed information：

The majority of people interested in "The New York Review of Books" between 25-34, and they accounted for 26.64%. And other age groups like 35-44 accounted for 22.75%. The people interested in "The New York Review of Books" between 45-54 accounted for 17.8%.

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Women accounted for 50.2% and men accounted for 49.8%.

Relationship Status

The majority of people interested in "The New York Review of Books" are in a relationship of Engaged and they take a large proportion for about 51.1%.

The majority of people have a College degree.

From the job title of the audience, we can analyze that the people interested in "The New York Review of Books" who work on Education and Libraries have the largest audience account for 35%. Besides this, people work on Arts, Entertainment, Sports and Media and Administrative Services also have many audience.

Country/Region

People in United States have the highest passion for "The New York Review of Books". And India and United Kingdom also have large numbers of people interested in "The New York Review of Books".

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting .

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After analyzing the audience, you can also find other most related interests of "The New York Review of Books". And there is a Facebook interest list that maybe helpful for you in  AdTargeting  . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for "The New York Review of Books" advertising.

Target "The New York Review of Books" audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in  AdTargeting . A higher affinity score, means a higher relevance of the Facebook Page to your audience. Other professional contents: how to target cat owners on facebook , AdTargeting .

Just get the most related Facebook Pages of "The New York Review of Books" and use them to target your Facebook ads to "The New York Review of Books" audience.

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

Analysis report of "ATV (Hungary)"

Analysis report of "Sake"

Analysis report of "Kabah (band)"

Analysis report of "Pachanga"

Analysis report of "Chinese opera"

What's more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to "The New York Review of Books" audience? Just practice these advices now!

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Facebook Advertising Tips

Check the relevant blogs about Facebook advertising tips before the ad launch.

The Most Important Element Of A Facebook Ad

 easiest ways to make a facebook ad go viral, 8 facebook ad targeting tips to increase conversion, 9 facebook ad hacks to improve reach and roi, related articles to this post.