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How to write a cover letter

29th Sep 2017

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A cover letter is your opportunity to make your job application stand out from the crowd to an employer.

The best ones show your personality while also giving recruiters the chance to learn about your skills and your suitability for the job. That’s a lot of information to cram into a few short paragraphs, so it’s understandable if you’re unsure how to start. Sound familiar? Read our top tips for writing a cover letter…

Before you start…

Research the company.

Before you even put pen to paper, make sure you research the company that you’re applying to join. Make sure you know what the company does, where they are based and who their general audience is. All of this information will help you use the correct tone when you write your cover letter.

Research the role

Another source of valuable information is the job description of the role you’re applying for. When you’re writing your cover letter, make sure you mention the skills, qualities and qualifications you possess that are also included within the job description.

Address it correctly

If possible, you should always make sure that you address your cover letter to the person advertising the job or in charge of the hiring process. If this is clear in the job advert, or on the company’s website, use the appropriate name and start your cover letter with “Dear Mr Jones”. If not, “Dear Sir/Madam” will be fine.

During the writing process…

Use proper formatting.

Even though many cover letters these days are sent electronically, you should still use a traditional letter layout. This means that your contact details should be at the top and right-aligned, then the recipient’s details and the date below and left-aligned. If you’re not sure of the correct format to use, take a look at some templates online before you get started.

Keep it short

The ideal length for a cover letter is less than one page, but realistically, 2-3 paragraphs should cover everything you need to say. Anything longer will lose your reader’s attention.

Describe yourself

The first paragraph of your cover letter should introduce yourself. Explain who you are, a little bit about your background, and why you’re interested in the role. Don’t go into too much detail, but make sure you show your personality and passion for the job.

Explain why you’re a good fit

Your next paragraph should explain why you would be a good fit for the role. Make sure you match your description to the requirements in the job advertisement and make sure that you mention any skills you have or relevant experience.

Include examples/figures

Your final paragraph should explain why you would be good for the company, citing examples and facts and figures. If you can, include examples of previous successes in similar roles and tangible figures that your previous work influenced, e.g. “In my current role, I have been responsible for increasing sales by 3%”.

Sign-off positively

The final lines of your cover letter should be positive and hopeful. You should thank the recipient for their time and end on a positive sign-off like “I hope to hear from you soon”.

Sign it (if you can)

If you are sending your cover letter electronically, this usually won’t be possible. But if you are sending a paper letter via post, you should always add your signature to the bottom.

Before you send it…

Proofread, proofread, proofread.

Nothing looks less professional, and is more likely to put off a recruiter, than a cover letter filled with spelling and grammar mistakes. Make sure you take the time to proofread your text carefully before sending it, paying particular attention to names.

Don’t duplicate your CV

Your cover letter should not be a replica of your CV/resume. The purpose of your cover letter is to introduce your personality and to show your engagement with, and interest for, the role. It should definitely not include things like your exam results, detailed employment history and references.

Avoid gimmicks

Printing out your cover letter on green paper, or using red ink, or folding it into an origami crane before sending it might seem original. However, when a recruiter has dozens of cover letters to review, these sorts of gimmicks almost always backfire. Instead of getting your cover letter noticed, they are likely to just be a distraction.

We hope that this short guide helped you write the perfect cover letter!

Are you looking for more business experience? Or a qualification to impress your recruiter?  Download our prospectus to find out more. 

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How to write a cover letter

Your CV is important but it is not the only opportunity to impress a potential employer. Cover letters – or even cover emails – are a further opportunity to motivate the employer to invite you to interview. Your cover letter shouldn't tell employers everything that your CV says, but it is important to choose a few highlights from your CV that encourage them to read it. For further inspiration on cover letter writing, make sure you also visit our CareerHub+ resources .

Tips for writing a cover letter

Think of the cover letter as your shop window: you want employers to come in and find out more about the product: you. So put items in the window that you know will interest them – you then motivate them to read your CV. You’re not going to send the same letter with every job application: all employers seek different skills. Plus, the skills you want to showcase – and the order you want to showcase them in - will change with every job too. So use this as a rough guide, rather than a hard rule, for what to include in your letter. Tailoring your letter means changing the “window” display so that the employer sees the skills/strengths that you want them to see.

When writing your cover letter:

  • research the company online to further understand what the company is looking for in top candidates
  • don’t worry about using fancy words for your first draft, write from the heart then formalise the language later
  • avoid generic words that anyone can use (e.g. hardworking), focus on showcasing your unique strengths
  • don’t hesitate to show off your achievements, help them to see just how good you are

Formatting your cover letter 

As a general rule, let the length of the Person Specification influence your letter length. If the job criteria’s fairly brief: one page will be sufficient. If the criteria is fairly long, then aim for 1-2 pages.

Make sure you pay attention to details such as grammar, spelling and presentation. Keep formatting simple with fonts such as Arial or Calibri, and use black font colour only – unless it’s for a creative role.

Where possible, address the letter to a specific person. Proactive online research, or taking the initiative to call and enquire, means you ensure the letter is seen by the right manager as quickly as possible.

Structuring your cover letter

Generally, employers want to know that you are:

  • motivated – tell them why you’re applying for this role / organisation
  • qualified – showcase relevant skills or experience that you’ve identified from the Person Spec as important
  • compatible – that you are a good fit for their organisation and/or share the same values / priorities.

Essentially you need to answer: Why you? Why this role? Why do you want to work for this organisation? Some students find it helpful to structure their letter so that each paragraph addresses a different theme – e.g. paragraph 1 is why you want the role, paragraph 2 shows off work experience, etc. Others find it easier to brainstorm these themes and build their letter around them.

Templates and examples

Templates and examples on Career Hub+ are useful to review. But remember: there is no right/wrong way to structure your letter, your letter should be as unique as you are. Do company research and use relevant language to showcase your commercial awareness alongside your job motivations.

Language and tone of voice

Essentially the cover letter is a series of ‘selfies’ that shows you in action at work or study. They can then imagine you in the role, slotting into their team with ease. It needs to be readable, well written, and include keywords from the job criteria. Cover letters are also a great opportunity to showcase your good written communication skills. The employer needs to know that you have the language skills to be able to liaise well with stakeholders, and the commercial awareness of their sector that means you can hit the ground running.

Across your letter, use vocabulary which implies a good insight to their business or the role. For example, a retail employer might use the term customer, whereas a bank employer might prefer the term client. Analysing the job information, company website, and social media such as LinkedIn, will help you to identify relevant language. You also want the employer to see the energy and enthusiasm you’ll bring to the role. Use active/dynamic language which helps them to see you in action – for example, verbs such as facilitating, liaising, coordinating.

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  2. Cover letters explained

    Structure Employers are mostly checking that you are: motivated - tell them why you're applying for this role and this organisation qualified - showcase relevant skills or experience that you've identified from the job information compatible - that you are a good fit for their organisation and/or share their values priorities.

  3. How to write a cover letter

    29th Sep 2017 Careers A cover letter is your opportunity to make your job application stand out from the crowd to an employer. The best ones show your personality while also giving recruiters the chance to learn about your skills and your suitability for the job.

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