what is a formal presentation

Informal vs Formal Presentation: What You Need To Know

Table of contents, what is a formal presentation.

There are three key elements which make a presentation formal – your audience, your supporting material and the time you’re given to prepare in advance.

A presentation is considered formal when you’ve been asked to share ideas with an individual or group and you’ve been given time to prepare. Formal presentations require a very different approach than presenting to your team during a weekly meeting or in an impromptu discussion.

Let’s take a closer look at what goes into creating a formal presentation.

How Do You Create A Formal Presentation?

Creating a formal presentation is an art which requires hours of practice to create an effective presentation.

At Presentation Geeks, we know the importance of crafting an excellent formal presentation. That’s why we’ve put together a simple structured template of main points you should include in your next presentation to take it from a generic, informal presentation to a formal presentation which will surpass your audience’s expectations.

1 – Clearly Defined Goals

Before you begin writing your presentation or the speech you’ll deliver, you want to take the time to think about the following questions, “What do I want the audience members to remember and what is the key message I’m trying to drive?”.

Knowing your expected outcome is the goal of the presentation. Always keep reminding yourself what the goal is and don’t lose sight of it. This is the foundation of your formal presentation.

2 – Know Your Audience

Every audience is different and every audience consumes, absorbs and remembers information differently.

If you’re presenting to a graduating class of university students, your delivery will be much different than your presentation to an audience of senior executives at a Fortune 500 company or an audience of single mothers with newborns.

Get familiar with your audience members and prepare your presentation accordingly.

Bonus Tip: Try and figure out where the presentation will take place. Will it be held in an auditorium? A church? A boardroom? Perhaps it will even be held virtually. The venue in which your presentation will take place will also determine the supporting material you’ll use to help engage the audience during your presentation.

3 – Create An Outline

The success of your presentation depends on how well your audience can understand it. If you’re delivering a presentation that continuously jumps back and forth from one idea to another, your audience won’t follow and you’ll lose them.

Develop an outline that will guide the flow of your presentation. Think of it like a story. You want to keep it interesting. Provide appropriate examples that resonate with your audience. By tapping into an experience your audience is familiar with, it will work to your advantage as it will help the audience get engaged and keep them interested.

4 – Use Visual Aids

Using visual aids will help support your overall presentation and increase audience engagement.

Visual aids can include slides, videos, images and other visual supporting material. Although it might take some creative finesse to put visual aids together, you don’t have to do it alone.

Consider enlisting the help of a company that offers presentation design services. Presentation Geeks offers a variety of presentation services ranging from e-learning solutions, Google Slides, sizzle reels, Prezi design and much more!

5 – Dress Appropriately

Remember, first impressions are everything and your attire is a form of communication.

If you want to be seen as the expert on the topic matter and have people take your knowledge seriously, you want to dress appropriately.

Although this might seem like an outdated way of thinking, it is rooted in our psychology. These small details make or break a presentation and you don’t want to take a chance.

Don’t know where to start? Nine millionaires shared how they dress to make an impactful first impression which you can use in your wardrobe.

What are the types of formal presentations?

There are many types of formal presentations you’ll be exposed to throughout your career.

We’ve outlined six types of formal presentations you may consider when developing your next presentation.

However, if you’re looking for more examples of formal presentations in action, TED Talks are a great resource. TED Talks are presentations ranging on a variety of topics from science and business to motivational and unique life experiences.

Review the list below and determine which style your presentation will focus on. This will help you structure your notes, write your presentation and ultimately how you will present.

1 – Informative Presentation

This is the most common type of presentation, be it in an educational setting, business or corporate setting.

The aim of an informative presentation is to give detailed information about a product, concept, or idea to a specific kind of audience.

2 – Persuasive Presentation

Persuasive presentations are used to motivate or convince someone to act or make a change in their actions or thoughts.

3 – Demonstrative Presentation

A demonstrative presentation involves demonstrating a process or the functioning of a product in a step-by-step fashion.

4 – Inspirational Presentation

An inspirational presentation’s aim is to motivate or emotionally move your audience.

Using techniques like storytelling, narrating personal anecdotes, or even humor work wonders to enhance your presentation as your audience develops an emotional connection to the message.

5 – Business Presentation

A business presentation can encompass pitching client presentations , raising business capital, articulating company goals, RFP presentations , screening candidates, status reports, investment pitching and many more.

6 – PowerPoint Presentation

PowerPoint presentations or PPTs are the most effective ones among all types of presentations simply because they are convenient and easy to understand.

They are available in different formats and are suitable to use in practically any type of presentation and context, be it business, educational, or for informal purposes.

The only downside to PowerPoint presentations is the time it takes to create them and the creativity needed to make them stand out. Fortunately, there are PowerPoint presentation design services you can use that will help you save time and deliver new ideas in a creative way.

See What We Can Do For You

What is an informal presentation.

It is fairly common for business meetings to include impromptu presentations. Most presentations you’ll encounter are informal presentations.

These types of presentations are usually prepared in a short amount of time and do not require the same organizational methods as a formal presentation such as using audience engagement or presentation software.

Oftentimes, they are very much like a conversation and you won’t be using any note cards. The presenter is usually speaking to a much smaller audience where each audience member will feel like they’re being spoken to.

What Presentation Style Should I Use?

Now that you know what the difference is between a formal presentation and an informal presentation, it is now time for you to decide which style to choose.

More often than not, if you have the time to be reading this article, you have the time to prepare a presentation. That means you’ll likely lean towards the formal style.

Informal presentations are more impromptu and you won’t have the time to research it ahead of time like you are now. But since you do have the time, here are some additional resources to help you master the craft of a formal presentation.

Additional Resources To Master Your Formal Presentation

Presentation 101: How to become a better presenter . We’ve put together a list of 10 actionable items you can start working on to become a better presenter. This article covers body language such as eye contact and voice projection to the topic you’ll talk about.

Secondly, if your presentation is held online, you need to have the skills to present a virtual presentation. We’ve got you covered once again. We take a deep-dive into how to ace your virtual presentation . We cover virtual presentation software you might encounter,

The last article you should review to incorporate into your presentation arsenal is how to give and receive constructive presentation feedback . The only way you’ll improve is through ongoing feedback and data collection of what your audience thought of your presentation and presentation skills.

If these aren’t enough, download and review some of the past presentation work we’ve done for Fortune 500 companies and other industries to help spark some inspiration for your next presentation.

If you review these three articles and incorporate them into your next presentation, you’ll be on your way to becoming an influential speaker who can convert any audience with a well crafted presentation.

Author:  Ryan

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

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Informal vs formal presentation (plus tips on creating and delivering both)

To give a successful presentation, whether in front of a client, student, colleague, or stranger audience or virtually, you must understand the difference between formal and informal presentation. This article will help you learn just that and provide information on delivering powerful presentations in both styles to effectively promote your skills and make your audience more receptive to your message. So, let’s dive in!

What is a formal presentation?

Your audience, supporting materials, and the amount of time you have to prepare in advance are the main elements that define a presentation as formal.

A presentation is considered formal when you are requested to share your thoughts with a person or group and given the opportunity to prepare. This type of presentation requires a totally different approach than presenting to your team during an informal discussion or weekly meeting.

Formal presentations often take place in an academic or professional setting and adhere to a specific set of guidelines. They can be delivered orally or via video chat, which enables participants to connect from different locations and meet on screen so they can see each other while speaking without having anybody else around to listen.

The different types of formal presentations include:

• Informative
• Demonstrative
• Inspirational

Now that you know the formal presentation definition and its types, let’s examine how to create one in more detail.

How to make a formal presentation?

Crafting an excellent formal presentation that surpasses your audience’s expectations is an art that requires countless hours of practice to master.

Here at SlidePeak, we understand that a properly delivered formal speech can make a huge difference in how effectively someone expresses their thoughts. That’s why we’ve created this simple guide that will educate you on how to make your formal presentation PowerPoint the best it can be and help you prevent typical rookie mistakes.

What to include in the formal presentation:

• A clear introduction that captures the audience’s attention.
• A well-organized body that presents your research and supporting evidence.
• A brief conclusion that summarizes your main idea.

What is the voice of the formal presentation?

Typically, the voice of a formal presentation is strong, authoritative, and appealing. Such a voice is crucial when presenting or speaking to a large audience. This comes from your ability to make your voice resonate since a resonant voice is more pleasing and can make you sound more confident. Speaking softly or mumbling, on the contrary, might give the impression that you are uncertain and undermine the strength of your presentation.

Tips for creating a formal presentation:

• Clearly define your goals.
• Get to know your audience and prepare a presentation accordingly.
• Ensure the topic you choose is suitable for the audience.
• Conduct in-depth research and collect reliable data.
• Craft a detailed outline that will guide the presentation’s flow.
• Include questions for audience interaction.
• Choose a professional presentation format, such as Keynote or PowerPoint.
• Add visual aids (e.g., slides, videos, images) to support your presentation and increase audience engagement.

Don’t know where to start? Check this formal presentation example or enlist the help of PowerPoint presentation services to save time and ensure your ideas are presented in an appealing way that combines aesthetics alongside content.

Tips for delivering a formal presentation in person

When giving a formal presentation, there are also a few things to consider:

• Ensure you are well prepared.
• Speak slowly and try to be as clear as possible.
• Look your audience in the eyes when speaking.
• Use formal language.
• Dress appropriately, as first impressions are everything.

Tips for delivering a formal presentation virtually

If you are going to give an online presentation, make sure to consider the below tips in addition to the ones above.

• Choose a background that looks professional.
• Test your video and audio settings beforehand.

So, what is the difference between a formal and informal presentation? Read on to find out what an informal presentation is, what makes it different from a formal one, and how to give one like a pro.

Informal presentation definition

Informal presentations, also known as impromptu presentations, can be presented in a variety of settings. They have the same structure as formal ones but are less formal. This type of presentation can be delivered in person or virtually via video chat and frequently has a more conversational tone.

An informal presentation is pretty common for business meetings and is typically prepared quickly, without much organization. It’s more like a conversation where everyone feels like they’re being spoken to directly by the presenter rather than watching the presenter talk to an audience from behind slides. This makes it a fantastic way to engage the audience. And unlike a formal, lecture-like presentation with a few questions at the end, informal presentations are often followed by vivid discussions.

Tips for creating informal presentations:

• Understand the purpose of your presentation.
• Pick a topic that is suitable for the setting and audience.
• Conduct research, but don’t try to compile as much data as for a formal presentation.
• Make an outline, but it doesn’t have to be as thorough as one for a presentation in a formal setting. Instead, hit what’s important.
• Choose an appropriate presentation format, such as a PowerPoint or whiteboard.
• Consider a hand-out (in case of an in-person presentation).

Here are some excellent informal presentation examples to get you started:

Pro tip: If you have an outdated presentation on a similar topic or one with a similar structure but on a different topic, you can opt for a PPT redesign service and have it revamped while you practice your presentation or indulge in other important activities.

How to give an informal presentation?

There are a few things to remember when delivering informal presentations, and they are as follows:

• Ensure you are adequately prepared.
• Keep eye contact with the audience.
• Stick to a conversational, positive, and optimistic tone.
• Don’t mumble; speak slowly and try to be as clear as possible.
• Interact with your audience: ask questions and allow feedback.
• Insert on-purpose jokes every now and then (if suitable for the audience).
• Make sure to test your audio and video settings (in case of a virtual presentation).

Wrapping up

Both formal and informal presentations have their benefits. However, it’s crucial to take your particular situation into account to choose the most appropriate style, as formal presentations are more acceptable in a professional setting, while informal ones work better if there is no formality requirement (e.g., team discussion, conference, weekly meeting).

“But what is the secret to delivering powerful presentations in both styles?” you might ask. The answer is pretty straightforward: when you’re putting together your presentation, always ensure that your organization and research abilities work in harmony and find time to practice. Remember, practice makes perfect, and passion persuades. Polished presenting skills provide payoffs. Speak slowly and clearly, look your audience in the eyes, and give them something to talk about when your speech is over.

For assistance with the presentation design part, you can always count on slidepeak.com . Our dedicated team is at your service 24/7!

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Understanding the difference: formal vs informal presentations

Learn the difference between formal and informal presentations and when to use them.

Supriya Sarkar

Problem-solving

Learn the difference between formal and informal presentations and when to use them. Enhance your presentation skills, with practical tips for any setting.

Presentations are a valuable tool—whether in academic, professional, or social settings. How information is delivered significantly impacts its reception and comprehension.

The two primary presentation styles that exist are formal and informal. While both serve distinct purposes, understanding their differences is crucial for effective communication.

This article covers the characteristics, usage, and strategies associated with formal and informal presentations—providing readers with comprehensive insights into both approaches.

Formal vs informal presentations: Definition

Creating a formal presentation requires careful planning and adherence to established guidelines. Presentations are usually structured and follow a predefined outline or agenda. This type of presentation is considered formal and is commonly given in professional settings such as board meetings, conferences, or academic seminars. Speakers maintain a professional disposition, employ formal language, and adhere to established standards of dress and conduct.

In contrast, informal presentations take on a different approach than presenting formally. They occur in more casual settings, like team meetings, workshops, or social gatherings. Informal presentations are often spontaneous and may be loosely structured or entirely improvised, allowing for more flexibility and spontaneity in delivery. Speakers adopt a conversational tone, often engaging the audience through anecdotes, humor, or personal stories.

When giving a formal presentation, it's common for business meetings to include a virtual presentation component, especially in today's digital age. This may involve using a slideshow to provide information to the audience. Speakers are usually given time to prepare their presentation and ensure that it meets the standards of professionalism expected in the given context.

However, when presenting to your team in a weekly meeting, the atmosphere is typically more relaxed. Presentations may feel more like a conversation, and speakers may take a less formal approach in delivering their content. This allows for a more interactive exchange of ideas among team members.

Characteristics of formal presentations:

The characteristics of a formal presentation encompass several key elements. Understanding and incorporating these elements can help you deliver formal presentations that are informative, engaging, and impactful.

Structure: Formal presentations follow a structured format, typically beginning with an introduction, followed by the main body, and concluding with a summary or conclusion. Each section is explained, with transitions facilitating smooth progression between topics.

Language: Formal presentations employ precise, technical language suited to the audience's expertise. Jargon and terminology relevant to the subject matter are commonly used, enhancing credibility and professionalism.

Visual aids: Visual aids such as slideshows, charts, or graphs are integral parts of formal presentations, aiding in information retention and comprehension. They are carefully designed to complement the spoken content, emphasizing key points and data.

Interaction: While interaction with the audience may occur in formal presentations, it is typically more structured, with designated question-and-answer sessions or opportunities for feedback at specific intervals.

Strategies for effective formal presentations:

The following strategies for formal presentations will enable you to communicate, engage the audience, and achieve your presentation objectives.

Preparation: Thorough preparation is essential for formal presentations. This includes researching the topic, organizing content logically, and rehearsing delivery to ensure fluency and confidence.

Clarity: Clear and concise communication is paramount in formal presentations. Articulate your points clearly, avoiding ambiguity or unnecessary complexity.

Engagement: While maintaining professionalism, you should strive to engage the audience through compelling storytelling, relevant examples, or thought-provoking questions.

Professionalism: Research on appearance-based inferences shows that formally dressed individuals are perceived as more competent and establish credibility. Dressing appropriately, maintaining eye contact, and exhibiting confidence are all characteristics of professionalism in formal presentations.

How to make an effective formal presentation?

Crafting an effective formal presentation involves meticulous planning, thorough preparation, and polished delivery. A well-crafted presentation script provides a solid foundation for exceptional delivery, enabling you to engage your audience and convey your message impactfully. Here are key steps to ensure success:

Define objectives:

Clarify the purpose and objectives of the presentation as it guides your planning and content creation process. A clear purpose ensures that you stay on track, maintain audience interest, and effectively communicate your message. Identify the key messages you want to convey and the desired outcomes you hope to achieve.

Know your audience:

Understand the needs, interests, and expectations of your audience as it allows you to create personalized content. By understanding your audience demographics, interests, and expectations, you can create content that resonates with them on a deeper level, increasing engagement and retention. Personalized content demonstrates that you value your audience's time and attention, leading to a more meaningful and impactful presentation experience for both you and your audience.

Research thoroughly:

Conducting comprehensive research on the topic is crucial to gather relevant information, data, and examples. This step is essential for several reasons:

-    It enables you to gain a thorough understanding of the subject matter, allowing you to speak confidently and authoritatively during your presentation. -    Thorough research helps uncover pertinent data, statistics, and examples to support your points, thereby enhancing the credibility of your presentation. -    In-depth research allows you to anticipate potential questions or objections from your audience and prepare thoughtful responses. -    Verifying the credibility of your sources ensures accuracy and relevance in your content.

By prioritizing comprehensive research, you equip yourself with the necessary knowledge and evidence to deliver a compelling and credible presentation.

Organize content:

Structure your presentation logically and coherently. Develop an outline or storyboard to organize key points, transitions, and visual aids effectively. A presentation outline acts as the foundation for a well-organized and impactful presentation. Here's why having one is crucial:

‍ -     Clarity and structure: An outline offers a clear framework, allowing you to organize your ideas logically. It ensures a smooth flow of information from start to finish, helping your audience grasp the main message effectively. -     Prevention of information overload: With a structured outline, you can prioritize key points and avoid overwhelming your audience with excessive details. This keeps your presentation focused and engaging. -     Time management: Effective time allocation is vital in presentations. An outline helps you manage time efficiently by dividing your content into manageable segments. This ensures that you stay within the allotted time and maintain a steady pace throughout your delivery.

Create compelling visuals:

Research indicates that over 50% of our brain is dedicated to processing visuals, highlighting the importance of visual storytelling in communication. Designing visually appealing slides or multimedia presentations to accompany your spoken content can significantly enhance audience engagement and improve information retention.

Compelling visuals not only make presentations more captivating but also facilitate the understanding of complex information. By incorporating clear and concise visuals such as charts, graphs, or images, you can effectively break down dense data or intricate processes into easily understandable and memorable segments.

This approach is particularly beneficial for business presentations, which often involve conveying valuable insights, system workflows, or customer journeys. Visual representations of statistics or stages help simplify complex information, making it more accessible and digestible for your audience.

Practice delivery:

Rehearse your presentation multiple times to familiarize yourself with the content and flow. It goes beyond just explaining your topic and data—it's also about mastering soft skills like speaking without reading, maintaining eye contact, and controlling your pace. This combination helps convey confidence and professionalism. Here's how rehearsing your presentation can benefit you in an effective presentation delivery :

‍ -     Enhances confidence: Regular practice boosts confidence and reduces anxiety, leading to a more polished and assured performance. -     Improves timing: Rehearsing helps refine the timing of the presentation, ensuring it fits within the allotted time frame. -     Enhances clarity: Practicing enables presenters to articulate their message clearly, improving audience comprehension. -     Refines delivery style: Repeated rehearsal allows presenters to refine their tone, pacing, and body language, enhancing overall communication effectiveness. -   Increases preparedness: Regular practice ensures presenters are well-prepared to handle unexpected situations or questions during the actual presentation.

Engage the audience:

An engaging and interactive presentation is more memorable as it prevents distractions and effectively communicates key messages. It also fosters a connection between the presenter and the audience, building rapport, trust, and a positive impression. To keep your audience engaged, consider the following tips:

-     Start with a compelling opening: Grab the audience's attention with a thought-provoking question, surprising fact, or relevant anecdote. -     Use visual aids: Incorporate visually appealing slides, videos, or images to enhance the presentation and reinforce key points. -     Tell stories: Share relevant stories or examples to make your points more relatable and evoke emotional connections. -     Encourage interaction: Foster engagement through polls, quizzes, or group discussions, and invite audience questions and thoughts. -     Involve the audience: Invite volunteers to participate in demonstrations or role-plays to encourage active participation and experiential learning. -   End with a call to action: Conclude with a clear call to action that motivates the audience to take the next steps, whether it's signing up for a newsletter or implementing new ideas.

Creating an interactive environment during a presentation is an art but it is not impossible to learn how to engage your audience . By incorporating the above-given tips into your presentation, you can help you create an engaging and memorable experience that resonates with your audience and achieves your presentation goals.

Handle Q&A sessions:

Q&A sessions are vital components of successful presentations as they gauge your preparedness, establish credibility, and provide clarity to stakeholders. To handle them effectively, it's essential to:

-   Prepare in advance: Anticipate potential questions and objections from the audience, and formulate clear, concise responses to address them effectively. -     Maintain composure: When facing challenging or confrontational questions, remain composed and avoid becoming defensive . Acknowledge concerns respectfully and respond thoughtfully. -   Restate and clarify: If necessary, restate questions for clarity before providing your response. This ensures that everyone understands the context and facilitates a more effective exchange. -     Redirect tactfully: If a question veers off-topic or becomes disruptive, tactfully redirect the conversation back to the presentation's focus while acknowledging the importance of the audience's input.

By following these strategies, presenters can navigate Q&A sessions with confidence, professionalism, and effectiveness.

Evaluate and adjust:

Evaluating and adjusting your presentation is essential for continuous improvement. After delivering your presentation, it's essential to seek feedback from audience members or peers to identify areas for improvement. If possible, take the time to review a recording of your presentation, paying close attention to verbal and non-verbal cues, audience reactions, and overall flow.

Use this review to pinpoint areas where adjustments can be made to enhance your delivery, such as modifying slides, refining talking points, or practicing delivery techniques. Each presentation should be viewed as a learning opportunity, encouraging continuous growth and refinement of your skills based on audience response and evolving objectives.

Understanding the significance of different types of formal presentations is essential for achieving presentation objectives effectively. Each type serves a specific purpose, catering to various communication needs in business contexts. By exploring these different forms, you can tailor your approach to suit the specific requirements of their audience and message. Dive into our article, " Exploring 8 different types of presentations to excel in business communication ," to gain valuable insights on different types of presentations and enhance your presentation skills.

Characteristics of informal presentations:

In the realm of formal vs. informal presentations, it's essential to recognize the unique characteristics that set informal presentations apart. Here's what distinguishes them:

Flexibility: Informal presentations offer greater flexibility in content and delivery. Speakers may deviate from a predefined structure, responding to audience feedback or incorporating spontaneous ideas.

Tone: The tone of informal presentations is conversational and relaxed, fostering a sense of fellowship and connection with the audience. Humor, personal anecdotes, and informal language are often employed to create a more engaging atmosphere.

Interactivity: Informal presentations encourage active participation from the audience, fostering conversation and collaboration. Speakers may invite questions, facilitate group discussions, or encourage audience members to share their experiences.

Visual aids: While visual aids may still be used in informal presentations, they are typically simpler and less formal than those used in formal settings. Hand-drawn diagrams, whiteboard sketches, or multimedia clips may supplement verbal communication.

Strategies for effective informal presentations:

When delivering an informal presentation, certain strategies can significantly enhance its effectiveness. By creating a relaxed and engaging atmosphere, informal presentations allow for a more conversational approach. Here are some key strategies to help you make the most of this dynamic setting:

Authenticity: Authenticity is key in informal presentations. You should express genuine enthusiasm and passion for the topic, fostering rapport and connection with the audience.

Adaptability: Flexibility and adaptability are essential in informal presentations. Be prepared to adjust their approach based on audience reactions, improvising as necessary to maintain engagement and interest.

Interactivity: Encouraging audience participation is crucial in informal presentations. You should create opportunities for dialogue, actively listening to audience feedback and incorporating it into the presentation where appropriate.

Engagement: Captivating the audience's attention is paramount in informal presentations. Make smart use of storytelling, humor, or interactive activities to maintain interest and foster a memorable experience.

How to make an impactful informal presentation:

Crafting a compelling informal presentation involves creating a relaxed and engaging environment while effectively conveying key messages. Here's how to enhance the impact of your presentation:

Start strong:

Starting your presentation strong is crucial to capture the audience's attention and set the tone for the rest of the session. A compelling opening statement, question, or anecdote can stimulate curiosity and encourage active participation from the outset.

Research suggests that when we anticipate a specific outcome, our attention may fade, but uncertainty about what comes next keeps us engaged. Therefore, using this principle can help maximize audience engagement and retention throughout your presentation.

Foster conversation:

Establishing a connection with your audience is key, and adopting a conversational tone and demeanor can help achieve this. By speaking naturally and using relatable examples, you can ensure clarity and engagement throughout your presentation. Avoiding complex jargon makes your message easier to follow, fostering a deeper connection with your audience. This approach creates a more inclusive and interactive atmosphere, enhancing the overall effectiveness of your presentation.

Harness the power of storytelling:

Storytelling is a powerful art form that can significantly enhance your overall message and captivate your audience. By incorporating storytelling, you can effectively illustrate complex ideas in a memorable and relatable manner. Share personal anecdotes or case studies that resonate with your audience, evoking emotions and deepening their understanding of the topic at hand. Through a compelling narrative, you can create a connection with your audience , making your message more impactful and memorable.

Encourage participation:

Encouraging participation involves involving the audience in the conversation right from the beginning. While presenting exhibit authenticity and confidence to foster an environment where questions, comments, and feedback are welcomed. This approach creates a participatory atmosphere where open dialogue and collaboration thrive, enhancing engagement and a sense of involvement among the audience members. By actively involving the audience throughout the presentation, you can create a more dynamic and interactive experience that resonates with the audience and encourages active participation.

Use visuals wisely:

When it comes to visual aids in informal presentations, simplicity and relevance are key. While formal presentations may rely heavily on polished powerpoint presentation slides, informal settings often favor more spontaneous tools like whiteboards, hand-drawn charts, and multimedia clips. These tools offer unique benefits, as they allow presenters to build visuals in real time, enhancing the impact of their spoken words.

‍ Using whiteboards or hand-drawn charts enables presenters to illustrate complex concepts on the spot, simplifying them for the audience's comprehension. This interactive approach fosters engagement and encourages audience participation. Additionally, multimedia clips can supplement verbal explanations, providing visual and auditory reinforcement to enhance understanding.

Inject humor appropriately:

Utilize humor to create a lively atmosphere and enhance audience engagement during your presentation. Incorporating wit and playful anecdotes not only lightens the mood but also encourages the audience to connect with and retain the information more effectively. By infusing your presentation with humorous elements, you can captivate your audience's attention and leave a lasting impression.

Stay flexible:

Stay responsive to your audience's reactions and feedback during your presentation to maximize your impact as a presenter. Pay attention to their non-verbal cues, which can offer valuable insights into their engagement and feelings toward the content. Embrace spontaneity and remain flexible, allowing space for improvisation to address audience interests or concerns in real time. This adaptability ensures that your presentation remains dynamic and relevant, fostering a deeper connection with your audience.

End on a strong note:

A strong conclusion ensures that the audience retains the most important information from the presentation and can motivate the audience to take certain actions. Additionally, it shows that the speaker has carefully considered the structure and content of the presentation, leaving a positive impression on the audience, and enhancing the speaker's credibility.

By implementing these strategies, speakers can create informal presentations that resonate with the audience, foster meaningful interactions, and make a lasting impact.

FAQ on informal vs formal presentation

What are the key differences between formal and informal presentations?

Explore the distinct characteristics and usage scenarios of formal and informal presentation styles, from the structured design of formal slideshows to the conversational flow of impromptu exchanges.

How can I effectively craft a formal presentation?

Discover the essential elements and strategies required for creating a polished formal presentation, including meticulous preparation, clear communication of main points, and engaging presentation design services.

Are impromptu presentations common in virtual settings?

Understand the prevalence of impromptu presentations in virtual environments and learn how to adapt presentation styles to effectively engage audiences during virtual meetings or discussions.

What organizational methods are typically employed in formal presentations?

Explore the organizational methods utilized in crafting a formal presentation, from outlining main points to structuring content for maximum impact and retention.

How can I engage my audience during a formal presentation?

Learn effective techniques for captivating your audience during a formal presentation, such as incorporating storytelling, utilizing persuasive presentation styles, and fostering interaction through questions and discussions.

Summarizing key takeaways:

• Understanding the difference : Presentations can be categorized into formal and informal styles, each requiring a different approach. Formal presentations are structured, planned, and usually occur in professional settings, while informal ones are more relaxed and spontaneous, akin to a conversation.
• Crafting effective formal presentations : Crafting a successful formal presentation involves meticulous preparation, clear communication, and professionalism. Speakers must dress appropriately, maintain eye contact, and employ precise language suited to the audience's expertise.
• Strategies for formal presentations : Key strategies for formal presentations include thorough preparation, clarity in communication, engagement through storytelling, professionalism in demeanor, and the use of compelling visual aids.
• Characteristics of informal presentations : Informal presentations offer flexibility, encourage interactivity, and adopt a conversational tone. They may include impromptu elements, involve the audience in discussions, and utilize simpler visual aids like whiteboards or multimedia clips.
• Strategies for informal presentations: Effective informal presentations prioritize authenticity, adaptability, interactivity, engagement through storytelling, visual aids tailored to simplicity and relevance, appropriate use of humor, flexibility in response to audience reactions, and a strong conclusion.
• Meeting audience expectations : Whether giving a formal or informal presentation, understanding audience expectations is crucial. Crafting presentations that align with audience needs, interests, and preferences enhances engagement, fosters connection, and increases the likelihood of achieving presentation goals.

How does Prezent help you in presentation creation?

Prezent uses Generative AI features to transform the process of presentation creation. It offers a wide range of features designed to streamline workflow, enhance visual appeal, and engage audiences effectively. Here's how it enhances workflow efficiency:

Templates and themes : Prezent provides you with a wide range of professionally designed templates and themes, offering the flexibility to choose the ideal layout and design for their presentations. With thousands of layouts available, covering various corporate agendas and topics, Prezent saves your valuable time and effort in creating visually appealing presentations tailored to their needs.

Collaboration tools : Prezent enables seamless collaboration among team members, allowing multiple users to edit and review presentations in real time. With features such as commenting, and shared access controls, teams can collaborate effectively and ensure consistency and accuracy in their presentations.

Data visualization tools : Prezent includes robust data visualization tools, allowing users to create compelling charts, graphs, and infographics to illustrate key points and trends. With customizable chart styles and interactive features, users can effectively communicate complex data in a visually appealing manner.

Audience analytics : With Prezent's communication fingerprint feature, you gain access to valuable audience analytics that offer insights into their data preferences and unique communication styles. This enables you to better understand your audience and tailor your content to their specific preferences, ultimately making your presentations more effective and impactful.

Learn more about Prezent and how it can boost your presentation effectiveness by booking a free trial . You can alternatively schedule a demo with our experts to explore Prezent’s AI capabilities.

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Communications Site

• Index of Resources
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• Formal Presentations

Presentations give you the opportunity to share and receive feedback on your ideas and research findings.  This page offers basic guidelines for organizing, designing, and delivering formal presentations. It also provides links for further discussion and examples.

But before you get started…

Know your audience.  As an engineer, you will deliver formal presentations to different audiences who have varying levels of technical knowledge: undergraduates, graduate students, professors, university administrators, and supervisors and colleagues in industry. Anticipate what your audience already knows about your topic. If you are unsure how to address your audience, imagine having a conversation about your topic with a member of the audience. You would employ different diction and sentence structures to discuss your work with a fellow engineering student than you would to explain it to a marketing student, wouldn’t you? Ideally, you address audience members on a field of shared knowledge and then lead them to greater understanding.

Also try to anticipate your audience’s mood.  You should organize your presentation differently for a friendly audience than you would for a skeptical or hostile one. Generally speaking, a friendly audience will likely accept an early assertion of your main point, followed by supportive details.  A skeptical audience, however, responds more productively to a presentation of shared concerns, followed by a “delayed thesis,” or main point (Ramage & Bean, 1995, 164).

Finally, make sure you know your audience’s preferences for presentations. Does your audience expect or require PowerPoint or other presentation software? Does your audience, like Edward Tufte (2010), despise PowerPoint? Would your audience prefer other modes of presentation, such as displaying slides as  Web pages  (Olivo, 2006)? These types of questions may be difficult to answer for someone with little presentation experience, but doing some initial research into your audience’s expectations will make you a more effective presenter.

Organizing the Presentation

Most presentations have three distinct sections: Introduction, Middle, and Conclusion. 1. Draft the Introduction. 

Figure 1. Sample title slide

Think like a journalist: the introduction should explain the “who, what, when, where, and why” of your research.  The Middle will explain the “how.” Your title slide will convey much of this information. Fig. 1 shows a title slide that includes the “who, what, and where.” Make sure you attend to font size and color contrast so that your names are visible. Also, spell out the names of your university and department even though they may be obvious. If you receive external funding for your research, your title slide should identify the source of your support. At this stage, consider your Introduction as a rough draft. You will revise it later.

2. Concentrate on the Middle and Conclusion.

  Imagine yourself at the end of your presentation. What exactly do you want the audience to learn, or take away?  Engineering communicators recommend that you focus on 3-5 points per presentation (Doumont, 2009).  Yet at a busy conference, most of us can realistically remember only the main point of each speaker (Alley, 2003, 153.). Prioritize your points in order of importance.  Make sure all the information you include in the Middle of your presentation contributes to your most important point; too many unnecessary details will veil the important information. Select the most persuasive visual data to use as supporting evidence.

3. Organize your argument and support.

First, avoid your computer (Grant, 2010). Instead, write down your points on note cards and organize the cards, so you can see the entire structure at a glance and make changes quickly. If you begin this work on presentation software, you risk wasting time on slide design details. This process will also help to remove unnecessary information that does not support your main points. It will be earlier to throw away a notecard that you scribbled on than to delete a slide that took you an hour to perfect.

Repetition helps you to emphasize important information. If you want the audience to remember a point, allude to it early, present the information as clearly as possible, and repeat your point in the conclusion.

4. Finally, return to your Introduction. 

Review all the material in your draft, including your title.  Make sure your Introduction explains why your work is important—and why we should pay attention to you. Also explain the larger context of your work (or the “big picture”) for the least technically knowledgeable member of the audience; that person could have the most power or money to help you. If your presentation will last longer than 5 minutes, provide an overview slide to outline the contents. You can use the overview to explain your scope: what you will discuss and what you will not.

Designing the Slides

As an undergraduate, you will normally use PowerPoint for your slide designs, but you should know its limitations. Remember three principles:

Figure 2. Dr. Kristina M. Johnson (2010).

1. Slides should support your message,  not act as a substitute. If you watch the talks on  Ted.com  you will notice that the focus is on the speaker, not the slides. Watch  Dr. Kristina M. Johnson  (Fig. 2), an engineer and the former Under Secretary for Energy, discuss the Clean Energy Economy for 20 minutes at the Institute of International and European Affairs. We do not need slides to understand what she is saying.

2. Visual presentations and written reports speak different languages . In other words, don’t simply cut-and-paste words and illustrations from your reports onto the slides. Consider how your presentation audience differs from your reader, and how you can use the language of visual presentation to advantage. Fig. 3 shows another slide from the student presentation featured above in Fig. 1. Here, the authors show at a glance how decision-making factors (in blue) match their more specific goals in designing the production facility.

Figure 3. From “Monoclonal Antibody Production Facility,” (Eberly, Forschner, & Owens, 2010).

3. Keep the slides simple.  The more complex your material, the easier you should make the presentation for the reader.  As Doumont puts it, “maximize signal-to-noise ratio” (2010).  Neuroscientist Stephen Kosslyn observes that “audience members can only typically handle four ‘perceptual units’ (a word, phrase or picture) at a time” (Grant, 2010). Avoid long bullet lists, complex flow charts, and tables full of fine detail. Pay attention to the size of words and images. Alley recommends keeping the font side no smaller than 18 points (2003, 116).  What if you need to show the fine detail? Make a handout.

Three websites offer detailed advice on how to prepare slides for engineering presentations:

Michael Alley’s  Writing Guidelines for Engineering and Science Students  at Penn State includes links to pages that discuss examples of excellent slide designs and suggest an alternative template to PowerPoint’s default. Alley presents an argument for the “Assertion-Evidence Structure”, in which a sentence-headline states the “assertion” and the body provides the “evidence.”

Jean-Luc Doumont’s support website for his book  Trees, maps, and theorems  gives crisp, straightforward advice for producing technical documents, oral presentations, and illustrations. In his link, “Explore the Topics,” a section on “Effective Graphical Displays” shows how to improve graphs, with useful before-and-after examples.

Melissa Marshall’s  Becoming an Effective Presenter of Engineering and Science ,  also at Penn State, gives detailed guidelines to Structure, Speech, Delivery, and Visual Aids. One particularly useful feature of this site is its use of video examples, both from TED talks and student presentations.

Practicing the Delivery

Public speakers, politicians, and professional actors get nervous before stepping onto a stage, so why shouldn’t you? Arguably, some degree of “nervousness” works to your advantage in that it keeps you alert and energizes your performance. Still, learning to channel that energy takes time and practice. The delivery could make or break a presentation, so start planning it early. Prepare your delivery as follows:

1. Create note cards.   Even if you are asked to “present a paper,” don’t plan to read the entire paper out loud. Outline it on cards, legibly stating the major points. Make sure you know your sources for all your information. If you are using presentation software, the sources should be cited on the slide. If not, list the source on your note cards. You may be called on your sources during the Question and Answer period.

2. Practice in front of friends —not just the mirror. It is amazing how quickly your brain will disregard the 10 hours of practicing you did at home when faced with another human being. A real audience, however small, will help give you a sense of the “nerves” you will experience and alert you to lapses in clarity or design flaws in your slides. Practice maintaining eye contact as much as possible. Practice twice, and note your improvement. If you are soft-spoken, practice in the largest lecture room possible. Ask a friend to sit in the back row so you can practice voice projection.

3. Visit the location if possible.   For presentations on campus, you should be able to visit the room beforehand.

Note the size of the room and where you will stand. If you are presenting in a large lecture hall, check your slides for visibility from the back row. Test the projector and screen controls and arrange for technical support if necessary.

4. Remember  Murphy’s laws . Prepare for your laptop to crash, for the projector light bulb to blow out, for your partner not to show up. If you are presenting outside the University, prepare a backup plan to deliver your talk from memory, with handouts.

5. Anticipate questions and challenges . Be ready to elaborate on each major point. Prepare to support your sources, your methods, and your conclusions without appearing to go on the defensive.  If you do not know the answer, say so.

References and Resources:

Alley, Michael (2007).  The Craft of Scientific Presentations.  Retrieved March 31, 2016 from  http://www.craftofscientificpresentations.com

Doumont, Jean-Luc (2009). “Trees, maps, and theorems” from  Principiae: Structuring Thoughts . Retrieved Sept. 10, 2010 from  http://www.principiae.be/

Eberly, Hayley; Forschner, Caitlin; Owens, Lauren (Spring, 2010). “Monoclonal Antibody Production Facility.” PowerPoint presentation from ChE 473 K, Process Design and Operations. The University of Texas at Austin, Austin, Texas.

Grant, Bob. (3 Jan., 2010). “Pimp your PowerPoint.”  The Scientist.  Retrieved Dec. 29, 2010 from  http://www.the-scientist.com/article/display/57186/

Johnson, Kristina M. (8 July, 2010). “Growing a Clean Energy Economy.” Address to Institute of International and European Affairs. Retrieved Sept. 10. 2010 from  http://www.youtube.com/watch?v=Jgj1tkJfXaA

Marshall, Melissa. (2010).  Becoming an Effective Presenter of Engineering and Science . Retrieved Sept. 10, 2010 from  http://www.engr.psu.edu/speaking/Visual-Aids.html

Olivo, Richard (2003-2006). “A Flexible Alternative to PowerPoint.” Derek Bok Center for Teaching and Learning. Retrieved Sept. 12 from  http://isites.harvard.edu/fs/html/icb.topic58474/notPPT.html

Ramage, John D. and Bean, John C. (1995). Writing Arguments: a Rhetoric with Readings . 3rd ed. Boston: Allyn and Bacon.

Ted.com (2010). Retrieved Sept. 10 from  http://www.ted.com/

Tufte, Edward R. (2010). “The Cognitive Style of PowerPoint: Pitching Out Corrupts Within,” from The Work of Edward Tufte and Graphics Press.  Retrieved Sept. 10 2012 from  http://www.edwardtufte.com/tufte/powerpoint

ChE 333T Engineering Communications

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

• High-impact business writing
• Effective email writing
• Bid, tender and sales-proposal writing
• Technical writing
• Writing for customer service

• Customer-service writing
• Effective report writing

Business writing essentials

How to write a presentation (and deliver it, even via Zoom)

Jack elliott.

31 minute read

You’ve been asked to give a presentation. Chances are, your response will be roughly one of the following:

1. It’s a subject you’re passionate about and you’re a confident speaker. You’re pleased to have the opportunity.

2. You secretly worry that your style is flat and unengaging. You’re not looking forward to it.

3. At best, the prospect makes you nervous; at worst, terrified. You’d rather have root canal surgery.

If you belong in one of the last two categories, you probably know you’re not alone. You may have heard the statistic that public speaking is more widely feared even than death .

However you feel about the prospect of presenting, this comprehensive guide will take you step by step through the process of planning, writing and delivering a presentation you can be proud of (even via Zoom).

Use the contents links below to jump to the section you need most, make your way through methodically from start to finish, or bookmark this page for next time you need it.

What is a presentation?

Essentially, it’s a story. And its origins go back thousands of years – to when our ancestors gathered around the campfire to listen to the wise elders of the tribe. Without PowerPoint!

These days, presentations encompass the glitz and scale of the Oscars or the new iPhone launch through to business briefings to smaller audiences, in person or – increasingly – online. We’re focusing on the business side.

Whatever the occasion, there’s always an element of drama involved. A presentation is not a report you can read at your leisure, it’s an event – speakers are putting themselves on the spot to explain, persuade or inspire you. Good presentations use this dynamic to support their story.

Always remember: everyone wants you to do well

If you are nervous, always remember: no one sets out to write a poor presentation and no one wants to go to one either. There may be private agendas in the room, but for the most part audiences approach presentations positively. They want to be engaged and to learn. They want you to do well.

First things first: the date’s in the diary and you need to prepare. Let’s break it down.

1. Preparing your presentation

Imagine you’re a designer in the automotive industry and your boss has asked you to give a presentation. The subject: the future of the car and how it will fit with all the other modes of transport.

Where to start? How to approach it? First you need an angle, a key idea.

We talk about ‘giving’ a presentation – and of course it’s the audience who will be receiving it. So, instead of beginning with cars (in this case), let’s think about people. That way we can root the talk in the everyday experience we all share.

Maybe you remember a time you were stuck in traffic on a motorway. Morning rush hour. No one moving. Up ahead children were crossing a footbridge on their way to school, laughing at the cars going nowhere. And you thought, ‘Enjoy it while you can! This will be you one day.’ But maybe not. Surely we can do better for future generations!

There’s your opening – the whole issue captured in a single image, and you’ve immediately engaged your audience with a simple story.

The who, the why and the what

Always begin with the people you’ll be addressing in mind. Before you start writing, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say?

The answers will provide the strong foundations you need and start the ideas flowing. Ignore them and you risk being vague and unfocused. Clear writing is the result of clear thinking and thinking takes time, but it’s time well spent.

Got a presentation to write? Before you do anything else, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say? @EmphasisWriting Share on X

Start with the audience

Are you a senior car designer talking to your team? If the answer’s yes, you can assume high-level, shared knowledge.

But if you’re talking to the sales or marketing departments, you can’t make the same assumptions – there are issues you might have to explain and justify. And if it’s a press briefing, it’s about getting the message out to the general public – a different story again.

Knowing your audience will also dictate your tone. Your presentation to the board is likely to be quite formal, whereas a talk for your team can be more relaxed.

And what’s the audience’s mood? On another occasion you might have bad news to deliver – perhaps the national economy and the company’s finances are threatening people’s jobs. Then you must empathise – put yourself in their position and adapt your tone accordingly.

I want to …

You also need a clear objective (the why ). For our car designer, the overriding objective should be to plant a key idea in the audience’s mind. Starting with that image of the schoolchildren, it’s to convince the audience that the company has a radical and distinctive design future.

That’s the takeaway. How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

Objectives should always complete the statement ‘I want to …’. What do you want to do ?

It’s about …

The what is the substance of your presentation – the building blocks, all the facts and figures that tell the audience ‘It’s about …’.

Back to our designer. The move away from petrol and diesel will allow a complete rethink of car design. The electric power unit and battery can lie under the car’s floor, freeing up all the space taken up by the conventional engine. And then there are all the issues around emission-free, autonomous vehicles in the ‘smart’ cities of the future.

When you’re planning, it can be helpful to get all the information out of your head and onto the page, using a mind map , like the example below (for a talk on UK transport policy).

This is an effective way of unlocking everything you know (or still need to do more research on). Start with your main topic, then keep asking yourself questions (like who, what, when, where, how and why) to dig into all the aspects.

Mind map with the topic of ‘UK transport policy at the centre. Arrows point out to six bubbles with the labels ‘Who’, ‘When’, ‘Why’, ‘How’, ‘What’ and ‘Where’. More arrows point out from each of these bubbles to explore related points in each area, and still more arrows from some of those points to expand further. The information reads:

• Special interests / NGOs
• Need for clear government direction
• What industry will do
• R&D spend
• What industry is doing
• Congestion [this leads to the sub-point ‘Wasted time and money’]
• More pollution
• More congestion
• More wasted time and money
• Climate change
• Road pricing
• Legislation
• Working together
• New technology
• Exports/revenue
• Social policy
• Rest of world
• Emerging economies

Once you’ve got it all out on the page, you can identify which parts actually belong in your presentation. Don’t try to include every last detail: audiences don’t want to process piles of information. They are more interested in your ideas and conclusions.

Now let’s put all this research and planning into a structure.

2. How to structure your presentation

On 28 August 1963, Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in Washington DC and delivered one of the most powerful speeches in history: ‘I have a dream’.

He was the leader of the civil rights movement in the US and his audience that day numbered in the hundreds of thousands. His goal was to inspire them to continue the struggle.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your structure. This will be the backbone of your presentation, giving it strength and direction.

Explain in a logical sequence

When you explain, you add to people’s knowledge to build the key idea. But ask yourself, what does this audience already know?

If you’re an astrophysicist talking to an audience of your peers, you can use terms and concepts you know they’ll be familiar with. If you’re explaining black holes to Joe Public, you can’t do that. Typically, you’ll have to use simple analogies to keep the audience with you (‘Imagine you’re in a huge dark room …’).

Whether it’s black holes or new software, good explanations start with what we know and then build on that understanding, step by step, layer by layer. The audience will stay with you if they can follow your logic and you can help this with linking comments – ‘Building on that … ‘, ‘This means …’, ‘To illustrate that, I’ve always found …’.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your presentation's structure. @EmphasisWriting Share on X

We need to change

If you’re writing a persuasive presentation, you also need to follow a particular sequence.

Whether you’re writing a pitch for a prospective customer or making research-based recommendations to a client, you follow the same structure. That structure is the Four Ps . It’s a powerful way of leading your audience’s thinking.

Start with the current situation – where you are now ( position ). Explain why you can’t stay there, so the audience agrees things have to change ( problem ). Suggest up to three credible ways you can address the issue ( possibilities ). Then decide which one is the optimum solution ( proposal ).

Three is a magic number for writers – not too many, not too few. But there may be one standout possibility, in which case you go straight to it ( position, problem, proposal ).

Think about how the pandemic has profoundly changed our working lives. Towns and cities are full of offices that people used to commute to. But to maintain social distancing, we’ve been encouraged to work from home where possible and to stay away from public transport.

At some point, decision-makers within organisations will have to make a call – or share a recommendation – about what to do long term. Should we go back to the office, stay at home or combine the two?

If we had to present on this choice using the Four Ps structure, we could outline the pros and cons of each possibility and then make a push for the one we recommend above the others. Or we could join the likes of Google and Twitter and simply propose purely remote working well into the future.

I have a dream

A presentation that inspires is about the future – about what could be. Scientists inspire children to follow careers in astronomy or physics with their passion and stunning visuals. Designers re-energise companies with their radical, exciting visions. Business leaders convince their staff that they really can turn things around.

An audience watching an inspirational presentation is not going to take away lots of facts and figures. What’s important is their emotional and intellectual engagement with the speaker, their shared sense of purpose. One way to build that engagement is with your structure.

From dark to light

The most inspiring presentations are so often born of shared struggle. On 13 May 1940, Winston Churchill addressed the British parliament – and the British people listening on their radios – in the darkest days of the Second World War.

He was brutally realistic in his assessment of the current position: ‘We have before us many, many long months of struggle and of suffering.’ He then set out his policy: ‘To wage war by sea, land and air, with all our might … against a monstrous tyranny’, and the prize: ‘Victory, however long and hard the road may be.’

In difficult situations, audiences immediately see through false hope and empty rhetoric. They want honest acknowledgement, and the determination and clear strategy to lead them to the future.

We can imagine how the same structure could show up in a more business-related context:

‘I’m not going to sugar-coat the figures. We have to change to save jobs and secure our future. There will be dark days and sacrifices along the way, but what’s the hardest part of any turnaround? It’s getting started. To do that, we all need to keep asking two fundamental questions: where can we improve, how can we improve? And if we push hard enough and if we’re utterly relentless, change will come and our momentum will build.’

Are you going to appeal to your audience’s

• habits of thought (current beliefs)?

If your recommendations run counter to their current beliefs, try appealing to their emotions.

3. Writing your presentation script

You don’t have to write a script. Some people put a few PowerPoint slides together and wing it; others make do with bullets on a smartphone, laptop or cue cards. It depends on the event and the presenter.

Writing a full script takes time, but if it’s a very important presentation and you might use it again – perhaps to appeal for investment – it will be worth it.

Some people will write a full script because the company or organisation that’s commissioned a presentation will want to see a copy well ahead of the event (often for legal reasons). Others will write the script, edit it down to the required time and then edit it down again to bullets or notes.

If the presentation is to a small audience, your notes or bullets will suit a more conversational approach. There are no rules here – see what works best for you. But what you must do is know your subject inside out.

To write clearly, you must think clearly and a full script will expose the areas that aren’t clear – where an explanation needs strengthening, for example, or where you should work on a transition.

Timing is everything

A full script also helps with working out timing, and timing is crucial. TED talks, for example, have a strict 18-minute limit, whether in front of an audience or online. That’s short enough to hold attention, but long enough to communicate a key idea. (The ‘I have a dream’ speech lasted 17 minutes 40 seconds and it changed the world.)

It takes a very skilled presenter to go much over 30 minutes. If you are taking questions during or after your presentation , however, it’s fine to build in extra time.

Imagine you’re writing your presentation in full and your slot is 20 minutes. On an A4 page with a 14-point Calibri font and 1.5 line spacing, that will equate to about 10 pages.

You can also divide the page in two, with slides on the left and text on the right (or vice versa). Then you can plan your words and visuals in parallel – and that will be roughly 20 pages.

Script page with a slide on the left-hand side and text on the right. The slide has the heading ‘What is your purpose?’ and has a photo of a smiling person at a whiteboard mid-presentation. The text on the slide reads:

Do you want to:

• do a combination of all three?

The notes next to the slide read:

How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

The most powerful key on your keyboard – Delete

Use these numbers as your goal, but your first draft will probably be longer. That’s when you start deleting.

Be ruthless. Anything not adding to the story must go, including those anecdotes you’ve been telling for years ( especially those anecdotes). It’s not about what you want to tell the audience, it’s about what they need to hear.

Don’t feel you have to include every single issue either. Dealing with two or three examples in some detail is far better than saying a little bit about many more.

And interpret visual material you’re displaying rather than describing it, just as you wouldn’t repeat the text that’s on the screen. The audience can see it already.

It’s a conversation

Be yourself – don’t write a script that’s not in your style. We want the real you, not a supercharged version.

Some people are naturals when it comes to presenting – which can mean they’ve learned how to draw on their authentic strengths.

Sir David Attenborough is a great example. He has a wide-ranging knowledge of the natural world. He has an infectious passion and enthusiasm for his subject. And most importantly, he doesn’t lecture the camera: he talks naturally to his audience (and he’s now using Instagram to inspire new generations).

You can take a cue from Sir David and make your presentation style your own. Knowing your own strengths and really understanding your why will help you speak with purpose and passion.

And aim to speak naturally. Use conversational, inclusive language. That means lots of personal pronouns ( I believe, we can) and contractions ( Don’t you wonder …, you’re probably thinking …).

Sir David Attenborough introduces his new series, Our Planet at its premiere. He builds up our awareness by layering information alongside arresting statistics. These are framed simply, in relatable terms (‘96% of mass on the planet is us …’), so we easily grasp their shocking significance. He also uses ‘we’ and ‘us’ a lot to underline how this environmental emergency affects us all on ‘the planet we all call home’.

Finding the right words

Imagine you’re talking to someone as you write. And try saying the words out loud – it’s a good way to catch those complex, overlong sentences or particular words that will be difficult to say.

Presentations are not reports that can be reread – the audience has to understand what you are saying in the moment . Don’t leave them wondering what on earth you’re talking about, as they will only fall behind.

So avoid using long or complex words, or words you wouldn’t hear in everyday conversation (if your everyday conversation includes ‘quarks’ and ‘vectors’, that’s fine). And beware of jargon – it can exclude the audience and it quickly becomes clichéd and outdated.

Here are some more hints and tips on how to write effectively for speaking:

Syntax (word order): Disentangle your thoughts and arrange the words in your sentences to be simple and logical. Often, complex syntax shows up when the main point is getting lost inside excess information (or that the speaker is unsure what their main point is).

Pace, rhythm and tone: Varying the pace, rhythm and tone of sentences makes both the speaking and listening experience far more enjoyable.

Make sure the stress falls on the most important words. For example, ‘To be or not to be ‘ (where the stress rises and falls on alternate words) or ‘I have a dream ‘ (where the stress falls on the final word).

Vary the length of sentences and experiment with using very short sentences to emphasise a point.

Play with rhythm by arranging words in pairs and trios. Saying things in threes gives a sense of movement, progression and resolution: Going, going … gone . Saying words in pairs gives a more balanced tone (‘courage and commitment’, ‘energy and effort’) or a sense of tension between the words (‘war and peace’, ‘imports and exports’).

Analogies: Good analogies can work well in presentations because they paint vivid pictures for the audience. The best way to do it is to use either a simile (‘It wasn’t so much a dinner party, more like feeding time at the zoo’) or a metaphor (‘He was the fox and the company was the henhouse’).

Alliteration: This means using two or more words that start with the same sound, like ‘big and bold’, ‘sleek and shiny’ or ‘key components’. On the page alliteration may look contrived, but it can effectively highlight important phrases in a presentation.

Words to avoid: Be careful about using clichés like ‘pushing the envelope’, ‘playing hardball’ and ‘thinking outside the box’. And think carefully about using any word that ends with -ism, -ise, -based, -gate, -focused and -driven.

Be careful with humour too: don’t write jokes unless you can naturally tell them well. Keep the tone light if it fits the occasion, but a badly told joke can be excruciating.

4. How to start your presentation

People tend to remember beginnings and endings the most, so make sure your opening and conclusion are both strong.

You have about a minute to engage an audience. You want them to be intrigued, to want to know more, to come slightly forward in their seats. If you only learn one part of your presentation by heart, make it that minute.

A quick ‘thank you’ is fine if someone has introduced you. A quick ‘good morning’ to the audience is fine too. But don’t start thanking them for coming and hoping they’ll enjoy what you have to say – you’re not accepting an Oscar, and they can tell you what they thought when it’s over. Get straight down to business.

There are four basic types of introduction which will draw your audience in:

• News – ‘Positive Covid-19 tests worldwide have now reached …’
• Anecdotal – ‘About ten years ago, I was walking to work and I saw …’
• Surprise – ‘Every five minutes, an American will die because of the food they eat.’
• Historical – ‘In 1800, the world’s population was one billion. It’s now 7.8 billion.’

You can interpret these beginnings in any number of ways. If you were to say, ‘I have an admission to make …’, we will expect a personal anecdote relating to your main theme. And because you’re alone in front of us, it’s playing on your vulnerability. We’re intrigued straight away, and you’ve established a good platform for the rest of the presentation.

You can also combine these techniques. The historical beginning creates a sense of movement – that was then and this is now – as well as a surprising fact. It may prompt a thought like, ‘Wow, where’s this going?’ And you can trade on this with your own rhetorical question: ‘What does this mean for everyone in this room? It’s not what you think …’.

As well as setting up your story, you need to quickly reassure the audience they’re in safe hands. One way to do that is to give them a map – to tell them where you’re going to take them and what they’re going to see along the way.

Then you’re starting the journey together.

5. How to end your presentation

Your ending is what you want the audience to take away: your call to action, your vision of the future and how they can contribute.

If your presentation is online or to a small group in a small room, your ending is not going to be a battle cry, a call to man the barricades – that would be totally inappropriate. But equally don’t waste it with something flat and uninspiring.

Here are four effective ways to end your talk (like the intros, you can combine them or come up with your own):

• Predict the future – ‘So what can we expect in the next ten years? …’
• Quotation – ‘As our chief exec said at the meeting yesterday, …’
• Repeat a major issue – ‘We can’t carry on with the same old same old.’
• Summarise – ‘Continuous improvement isn’t our goal. It’s our culture.’

Predicting the future fits well with a historical beginning – it completes the arc of your presentation.

If you end with a quotation, make sure it’s relevant and credible – it has to be an authoritative stamp.

Repeating a major issue means pulling out and highlighting a major strand of your presentation, while summarising is about encapsulating your argument in a couple of sentences.

Your ending can also be a change of tone, perhaps signalled by the single word ‘Finally …’. It’s the audience’s cue to come slightly forward again and pay close attention.

As with your opening, it will have more impact if you’ve learned your ending – put down your notes, take a couple of steps towards the audience and address them directly, before a simple ‘Thank you.’

6. Creating your PowerPoint slides

We’ve all been there – watching a seemingly endless, poorly designed slide deck that’s simply restating what the presenter is saying. So common is this tortuous experience that there’s a name for it: Death by PowerPoint. But it doesn’t have to be like this.

Do you need slides at all?

As with your script, the first thing you should ask is ‘Do I actually need this?’ In 2019, Sir Tim Berners-Lee gave the Richard Dimbleby lecture for the BBC. He spoke for about 40 minutes with no autocue (he’d memorised his script) – and no speaker support.

This is a uniquely powerful form of presentation because the audience’s attention is totally focused on that one person. The call to action at the end of a presentation and delivering bad news are also best done without visuals.

Visual support

But if they’re well-judged and relevant, slides or other visuals can add enormously to a presentation – whether it’s photography, video or the ubiquitous PowerPoint. There are, however, two things everyone should know about PowerPoint in particular:

• It’s incredibly versatile and convenient.
• In the wrong hands, it can be unbearably tedious.

Your PowerPoint slides should not essentially be your cue cards projected onto a screen. They shouldn’t be packed margin to margin with text or full of complex diagrams.

If the presentation is live, the audience has come to watch you, not your slide deck. Online, the deck may have to work harder to sustain visual interest.

As with the script, keep your finger poised over that Delete key when you’re putting the deck together.

How many slides?

There’s no hard-and-fast rule about how many slides you should use, but think in terms of no more than one or two a minute on average. And don’t use more than a couple of short video inserts in a 20-minute presentation.

You might have a section where you show a few slides in a sequence or hold a single slide for a couple of minutes, which is fine. Varying the pacing helps to keep a presentation moving.

Optimise for psychology

As self-professed presentation aficionado David JP Phillips notes in his TEDx talk , people – and that includes your audience – have terrible working memories. If you don’t account for this fact in your slides, your talk will not have a lasting impact. In fact, most of it will be forgotten within around 30 seconds.

To counter this effect, David identifies five key strategies to use when designing your PowerPoint:

• Only have one message per slide: more than that and you’re splitting your audience’s attention.
• Don’t use full sentences on slides, and certainly don’t imagine you can talk over them if you do. People trying to read and listen at the same time will fail at both and absorb nothing. Move your running text into the documentation section instead, and keep the slide content short and sweet.
• People’s focus will be drawn to the biggest thing on the slide. If your headline is less important than the content below it, make the headline text the smaller of the two.
• You can also direct people’s attention using contrast. This can be as simple as guiding their point of focus by using white text (on a dark background) for the words you want to highlight, while the surrounding text is greyed out.
• Including too many objects per slide will sap your audience’s cognitive resources. (Your headline, every bullet, any references, even a page number each count as an object.) Include a maximum of six objects per slide and viewers will give a mental sigh of relief. This will probably mean creating more slides overall – and that’s fine.

More Powerpoint and visual aid tips

Here are a few more guidelines for creating your visual aids:

• Never dive into PowerPoint as job one in creating your presentation. Work out your talk’s structure (at least) before designing your slide deck. Making a genuinely effective PowerPoint requires that you know your subject inside out.
• List any visuals you’ll need as you prepare your script. That terrific photo you saw recently could be difficult to track down, and you might need permission and to pay to use it.
• It bears repeating: keep each slide to one key idea.
• Use the build effect of adding one bullet at a time (or use the contrast trick above) and try not to use more than three bullets per frame (or six objects overall).
• Strip each bullet to the bare minimum – no articles (‘a’, ‘an’ and ‘the’), no prepositions (‘in’, ‘at’, ‘to’ etc) and cut right back on punctuation.
• Every word that’s not there for a reason has to go. Delete, delete, delete.

‘Extra’ slides

• Use a ‘walk-in’ slide. Rather than have the audience arrive to a blank screen, this tells them who you are and your presentation’s title.
• Use occasional holding slides in between those with more content – perhaps an image but no text. They give the audience a visual rest and put the focus back on you.
• A plain white background might look fine on a computer monitor, but it will be glaring on a big screen. Invert the norm with a dark background, or use shading or ‘ghosted’ images to break up backgrounds and add visual interest.
• Some colours work better than others on-screen. Blues and greys are soft and easy on the eye. Red is a no-no, whether for backgrounds or text. And if you stick with a light background, favour a more subtle dark grey over black for the text.
• Use sans serif fonts (like Arial, Helvetica or Calibri) and think about point size – make sure it’s easily legible.
• Only use upper case where absolutely necessary.

Images and data

• Photos work well full screen, but they also really stand out well on a black background.
• Make sure your charts and graphics aren’t too complex. The dense information that’s fine on the page will not work on-screen – it’s too much to take in. Graphs behind a TV newsreader are often reduced to a single line going dramatically up or down.
• Don’t present data or graphs and expect them to speak for themselves. You need to find the story and significance in the data and present that .

And finally

• Proofread, proofread, proofread – or risk standing in front of an embarrassing spelling mistake.

Technical check

• Check what laptop they’re using at your venue. If you’ve written your deck on a PC, run it on a PC (and, of course, the same rule applies if you’ve used a Mac).
• If you’ve emailed your presentation to the venue, take a USB copy along as back-up.
• If you’re presenting online, check which platform you’ll be using and get comfortable with it. If someone else will be hosting the event, make sure you arrange a time for a rehearsal, especially if there will be a producer.

7. Delivering your presentation

You’ve put a lot of time and effort into preparing your presentation and now you’ve come to the sharp end – it’s time to stand and deliver.

Run it through

You don’t have to rehearse, but most presenters do and for good reason – it catches weak points and awkward transitions. And, crucially, it bolsters confidence.

Read your script or go through your bullets aloud – it will help to settle your nerves. If you use colleagues as a dummy audience, you can do a sense check too: ‘Does that bit work?’ ‘Have I explained it clearly?’ ‘Do you get the big picture?’ And rehearsing out loud will catch those words and sentences you thought you could say but can’t.

The more you rehearse, the more familiar and natural the presentation will become. Rehearse the technical side too – where the video is going to come in, how you’re going to vary your pace and tone to maintain interest.

Try speaking slightly more slowly than you would normally so the audience catches every word, and don’t be afraid to pause now and again. It gives a breathing space for you and the audience.

Connect with your audience

When you deliver your presentation for real, establish eye contact with the audience, just as you would in a conversation. In a small room with a small audience, talk to individuals. In a larger space, don’t talk to the first couple of rows and ignore the rest – include everyone.

And if you stumble over your words here or there, carry on and don’t dwell on it – you’ll lose your concentration. Audiences are generally forgiving and they might not even notice.

Each audience is unique: they react differently in different places. And although tomorrow might be the tenth time you’ve done the same presentation, it will be the first time this audience sees it. Your duty is to keep it fresh for them.

A final point

This is your presentation – you’re in control and the audience needs to feel they’re in safe hands.

It’s perfectly natural to feel nervous , but it’s the thought of doing it that’s the worst bit. Once you get going – and especially when you sense the audience is with you – the nerves will start to disappear. Try to enjoy it. If you enjoy it, it’s far more likely the audience will too.

And remember: everyone wants you to do well.

8. How to present online

Taking to Zoom or another online platform to present was once the exception. These days, online presenting is as essential a skill as presenting in person.

The switch to online can be nerve-wracking and cause even usually skilled presenters to falter. But there’s no need for that to happen.

Indeed, all of the advice we’ve talked about on preparing, structuring and writing for in-person presenting is equally relevant for your online delivery. You just need to be ready for the unique challenges that remote presentations pose.

An obvious one is that while you still have an audience, it will probably be muted and possibly even unseen (if webcams are switched off). This makes it far more difficult to gauge audience reaction, and if the event is pre-recorded, there might not be any at all – at least not immediately. Clapping and laughing emojis are not quite like the real thing.

Keep eye contact

But although your audience may be many miles away, there are still ways you can – and should – create a sense of connection with them. Your presentation will have much more impact if you do.

Whether the event is live or recorded, at least start with your webcam on (unless you really can only use slides). If it’s an option and feels appropriate, consider keeping your camera on throughout – remember, you are the presentation as much as any visuals.

If you will be on display, make sure you know where your webcam’s lens is and at key moments of your talk look directly into it – and out at your audience – to punctuate those points.

And don’t look at a second screen to cue up your PowerPoint – viewers will think your attention is wandering.

Engage your online audience

Being an engaging speaker is always important, but remember that the online world is already a place we associate with distraction. It’s also easier for a viewer behind their laptop to disguise their wandering attention than it would be for one in an auditorium or boardroom.

This isn’t to say your audience don’t want to give you their attention. But it is more important than ever to keep your presentation sharp and concise. Revisit your structure, your script or cue cards and your slides. Take a really critical eye to it and (as always) delete, delete, delete anything that’s not directly relevant.

If it works for your format, you can look at making your presentation interactive. You can then break the content into short segments, interspersed with comment, polls, questions and discussion. The variety will be a welcome change for your viewers.

Your visuals are part of what will keep people with you – along with the interplay you create between you and them. This means following the best-practice guidance we covered earlier is even more important.

Using Zoom for your presentation? Master the art of online delivery through this simple mix of set-up, delivery and technical tricks @EmphasisWriting Share on X

Modulate your voice

Your tone of voice is extremely important here because presenting online is like radio with pictures. When people say ‘You have a great voice for radio’ what they mean is that it’s easy to listen to, often because you’re using quite a low-pitched, warm and relaxed register.

Listen to voices on the radio and voiceovers and identify the ones you particularly enjoy. What do you like about them? Why do you enjoy some voices and not others?

A flat, unmodulated voice, for instance, is difficult to listen to for long periods (and isn’t likely to inspire anyone).

Experiment with intentionally adding energy to your voice, as internet audio can have a dulling effect. As our trainer Gary Woodward puts it: ‘Turn up the enthusiasm dial even higher than you think, to make sure it comes through.’ And always vary your pace and tone as you would in a normal conversation.

And if it suits the tone of your talk, smile now and again. Smiling is contagious, and people will hear it in your voice even if they can’t see you.

Perfect your transitions

One of the other key challenges of remote presentations is that you have another layer of technology to wrestle with: sharing your PowerPoint online.

This means that many presentations begin with the popular catchphrase ‘Can you see my screen?’

This can also cause many presenters to stumble through their transitions, making the links between their slides clunky. And while remote audiences may be forgiving, for a slick presentation it’s best to prevent these sort of fumbles.

Naturally, practice plays a part here. But you can also give yourself the advantage with your set-up.

Dave Paradi from Think Outside the Slide explains one great way of setting up Zoom so you can smoothly cue up and run your slide deck – and be certain what’s being displayed.

You’ll even be able to see the rest of your screen (but the audience won’t). As you’ll be able to see what’s coming up, your transitions can also be seamless.

The trick is to use one of Zoom’s advanced settings after you hit ‘Share screen’, to share only a portion of your screen:

Advanced screensharing options pop-up box in Zoom, with the options ‘Portion of Screen’, ‘Music or Computer Sound Only’ and ‘Content from 2nd Camera’. The ‘Portion of Screen’ option is highlighted in blue.

This will give you a frame you can move to the part of the screen you want the audience to see.

Put your PowerPoint slides into ‘presenter view’ before launching the screenshare. Then you’ll be able to see the upcoming slides and your notes throughout, and your animations (like build slides) will work as normal.

Zoom’s ‘portion of screen’ setting in action

Presenter view in PowerPoint, with the current displayed slide on the left and the upcoming slide displaying smaller on the right, with notes below it. There is a notification saying ‘You are screen sharing’ at the top and a sharing frame positioned around the current slide.

The other part of the trick? Set it up in advance shortly before you’re due to speak. Once you’re happy with the set up, you can stop sharing until it’s time to kick off your talk. When you return to ‘Share screen’ again, it will reopen the frame in the same place.

Dave shows you the process in this video:

Five practical tips for a truly professional online presentation

You’re happy with the content of your talk, you’ve ruthlessly streamlined your slides and mastered your radio voice. Now just make sure you cover these crucial practicalities for a polished presentation:

1. Create a good space Make sure you have your environment well set up:

• Keep the background on display as tidy and minimalist as possible – a plain wall or backdrop is great, if you can.
• Manage and minimise background noise (shut the window, ensure your phone’s on silent, put the cat out, make sure someone’s watching the kids in another room – whatever it takes).
• Check your lighting: have your light source in front of you, not behind you (or you’ll be in shadow).
• Set up your computer or device at eye level so that you are well-framed and facing it straight on – avoid looming above it while providing a lovely view into your nostrils.

2. Think about your appearance Dress in the same way you would if the presentation were in person, and judge your choice of attire based on the formality of the event and your audience.

3. Practise! Run through the presentation and rehearse the technical side. Practise your transitions, including the initial cueing up of your slides (perhaps using the Zoom tip above), so that you can be confident in doing it all smoothly.

4. Be primed and ready Log in early on the day of your talk. Check all your tech is working, get your headset on and ensure everything is set up well ahead of time. This will save any last-minute issues (and stress) and means you can hit the ground running.

5. Stand and deliver Even online, consider giving your presentation standing up, if you can do so comfortably (adjusting your device or webcam accordingly). This may put you more into a presenting frame of mind and will differentiate you from most remote presenters.

Are you still there?

Live audiences have a group dynamic – as soon as a few people start laughing it becomes infectious and the others join in. It’s naturally different online. But that doesn’t have to throw you.

You might not get that immediate feedback, but don’t overcompensate and feel you have to win them back.

Yes, it’s often more difficult to gauge an audience’s reaction online – especially if their audio is muted and their webcams off. Yes, this can be daunting. But they are still out there listening. You may or may not hear (or see) laughter, but they could still be smiling and very interested in what you have to say. Have faith in your own content. Whatever form your delivery will take, keep coming back to your purpose and message for giving this talk – and keep considering the people you’ll be talking to. Whether the address will be online or in person, it is keeping this focus which is the key to every powerful presentation.

Ready to learn even more? Work one-to-one on your presentation-writing skills with one of our expert trainers or join our scheduled presentation-writing courses . If your team are looking to upskill, we also offer tailored in-house training . And if fear of presenting is holding your team back, check out our in-house course The reluctant presenter .

Image credit: lightpoet / Shutterstock

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These days he's one of Emphasis' top business-writing trainers, but in previous career lives Jack has written for many public and private sector organisations. He has an in-depth knowledge of the engineering and manufacturing sectors, particularly the UK automotive industry. As the lead scriptwriter for chairmen and CEOs, he has been responsible for proposals, pitches and reports as well as high-profile speeches and global product launches.

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• Delivery Techniques →

Formal vs Informal Presentations: A Complete Breakdown

Have you ever kept funny snaps of your friends or siblings to play them on a big screen on their birthday?       

Whether it be a corporate setup, college project, or merely a friends get-together slideshow, presentation skills always leave your audience with a great impact.

Knowing what type of presentation will serve you best and capture your audience's attention is vital for its success.

With that in mind, here we break down the ins and outs of formal and informal presentations. Hopefully, you’ll find all your answers in the next 5-6 minutes.

Formal vs Informal Presentation Styles

Formal presentations.

These are the types of presentations one would give in a formal setting, as the word itself suggests, something you would do in an office or a business meeting, sometimes even a job interview.

Thus, there are many crucial factors that you should keep in mind while preparing for this type of presentation . Some of the most significant factors are as follows:

• Choosing the right topic
• Knowing the audience
• Informative rather than creative
• To the point
• Length as required
• Proper dressing and body language
• Keep the jokes to a minimum
• Keeping the audience's interest without losing the essence
• Choosing the suitable color scheme for a slideshow
• Proper structure and formats

If your setup ticks everything on this checklist, then you're good to go!

Informal Presentations

Now, these are the types of presentations you would give in a more straightforward and friendly setting, something you would give in a lighter note to your friends & family or co-workers.

This would include a family slideshow, memories from a trip, or pitching an idea to your colleagues before you give your boss the formal version of it.

Here is the 10-point consideration list for informal presentations

• Choose a captivating topic
• Creativity plays a significant role
• Proper dressing isn't a must
• Body language should be more open and welcoming
• You probably should keep a couple of jokes in
• Keep it short but get your point across
• Put more pictures to keep your audience glued
• More engagement with the audience
• Prefer more bright colors
• Formats and structure aren't important

This list makes sure to give you and your audience a lovely time!

How to Decide Which Presentation Would Be the Best?

A formal situation.

Has the boss asked you to do some work? Or are you preparing to impress those investors? Perhaps a group project in front of the whole school? Or a dream job interview?

All those are straight-up indicators that a formal presentation would do you best. This is because all these situations demand a degree of seriousness and professional work as you would be working towards portraying your presentation as a skilled worker who keeps everything to the topic.

Here are a few indicators to look out for

• Is the work official?
• Has it been assigned to me by someone of authority?
• Does it have deadlines?
• What's at stake?
• How important is the responsibility?
• Is there a format/structure for it?
• Will you have to present in an organized setup?

As such, deciding the right type to present might go a long way.

An Informal Situation

Is it for recreational purposes? Are your close friends the audience? Are you presenting photos of a recent trip? Game night with family?

It's a no-brainer that all these situations call for an informal presentation, as instead of worrying about being professional, you have to be concerned about keeping everyone interested.

Furthermore, this doesn't necessarily have to be too serious and should be held on a much lighter note compared to formal situations.

• Is it an unofficial work?
• Have you decided to make a presentation yourself?
• Do you decide on the deadlines?
• Not too much at stake?
• Do you determine the format?
• Will you present in an informal setup?
• Does the responsibility depend on you?

To conclude, a rightly made presentation leaves a significant impact.

That is what we will talk about next!

How to Make the Right Presentation for the Right Situation

Steps to make a formal presentation.

To make this type of presentation, here are things required beforehand:

• Proper research
• Using information from trusted sites only
• Compilation in a brainstorming document
• Choose a solid but formal color scheme
• Limit the number of slides
• Research your content thoroughly for any questions
• Filter any unwanted data from your research
• Make a mind map of how you want your presentation to look like
• Organize all your information in the formats provided

Done with these steps? Now onto things to ensure you are ready for the big day:

• Check if your presentation is in one flow
• Avoid monotony
• Make sure you practice your speech enough
• Try a mock presentation to calm any nerves
• Make sure your tone is just right
• Practice a serious body language
• Pick out an outfit that fits right to your presentation
• Make sure you look presentable

That said, a formal presentation also requires some post-presentation work. This involves a fair question-and-answer session to encourage feedback from your audience and welcome any criticism. Moreover, these can be essential steps to gain your audience's respect.

Steps to Make an Informal Presentation

To make this type of presentation here are things required beforehand:

• Collect all your information that will interest your audience
• Source of information shouldn't be an issue
• Brainstorming is optional
• Bright colors will make your presentation look more lively
• Don't make it too long and boring
• Memorizing information isn't a must
• Fill it with pictures
• Choose the right theme
• Make sure it isn't mundane
• Have a lively tone
• Involve and engage everyone
• Time isn't a constraint as long as everyone is enjoying
• Include jokes and interesting analogies
• Choose an outfit that fits your theme
• Involve skits and other presenters to mix things up

The post-presentation work requires asking people for their views on it. Ask them what they liked best and what you could do better; start a conversation .

Types of Presentations

• Informative Presentation: This is the most used type of presentation, be it in a school setting, office, or corporate situation. The purpose of an informative presentation is to give information about a sample, concept, or idea to a particular type of person.
• Persuasive Presentation: Persuasive presentations are to encourage or compel someone to work or make a difference in their life or views.
• Demonstrative Presentation :  A demonstration requires a presentation or the working of a product or procedure in a step-by-step manner.
• Inspirational Presentation: An inspirational presentation aims to affect or emotionally impact your presenters. Using explanations, talking about personal experiences, or even a keen sense of humor work in miles to perfect your presentation as people develop a sentimental bond to the presentation.
• Business Presentation: A business presentation can involve pitching a new product or conveying and selling a product to your investors. You can prepare a business presentation individually or collectively. You then base the content on your or the client’s needs and present it in a way that sells your idea to the client.
• PowerPoint Presentation: PPTs are the most commonly used type of presentation used almost worldwide for any kind of setting. PPTs have preset formal templates that you can use for any sort of presentation mentioned above.
• Interactive Presentation: This can contain interactions and choices with which the presenter or the audience can interact , which decides the course of the presentation.
• Slideshow Presentation: This usually contains a picture of either an event or a specific trip intended to show to friends or family. It barely has text and focuses more on visual aids .

Related: 14 Types of Speeches for All Occasions

Mixing It Up: The Formal and Informal Presentation Hybrid

A hybrid means a mixture or something in between two extremes. Have you ever wondered what creating a formal and informal mixture hybrid would be like? 

This would mean that while your audience can be a mixture of both, we can go out on a limb and be more flexible. This implies while wearing formal clothes, we can still have a sense of humor.

Additionally, while using bright colors, we can still keep the information serious and to the point.

When to use this, though?

You can use this hybrid in situations where you are the one in the position of authority and you are the one responsible.

One can use this to portray their uniqueness, impress, and leave a significant impact.

Summary: Informal vs Formal Presentations

A presentation is said to be formal when you have been asked by someone else in authority to share your ideas with a specific audience and have also been provided preparation time.

Additionally, formal presentations call for a totally different approach compared to an impromptu meeting.

Will you be standing in front of hundreds, or will you speak to a limited number of people? Will you be presenting to your boss and investors? Or are you presenting a family slideshow? 

You must know the people you will be presenting to, so you can shape your content in order to them. Furthermore, handing out brochures or flyers can also have a lasting effect on the audience.

Formal presentation equals formal wearing, whereas informal leans towards something more casual. A proper suit or a business dress is the way to go. Don't forget to stand up before presenting, though!

Have a question-and-answer session! Ask them about their opinions.

Informal presentations are more of an action and looking out for a reaction setup, keeping your audience interested and interacting. It ends up being a fun conversation. 

Formal presentations are more about you talking and them listening . Whereas informal ones are interaction and engagement based.

It is preferred to encourage discussion during an informal presentation and let it take its course while also returning to the topic naturally.

Choosing the right color schemes and slide lengths for any kind of presentation can decide its fate. It directly affects interaction rates and the audience's willingness to engage with the given work.

The hybrid system is the one where we can include both types of presentation to create something unique. However, it may be unconventional but can end up being totally out of the box if done correctly.

To conclude, presentations can be a daily routine in our work and school lives.

Among the various types of presentations, choosing the right one is the first and somewhat the most crucial step as it will decide the success of your presentation.

Properly conducting yourself and choosing from suitable options can go a long way. Formal and informal presentations require different approaches, content, and styles.

Thus, you should understand your audience and the purpose of the presentation before deciding on a method. That said, we hope you understand what's best for you. Happy presenting!

How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Jane Ng • 05 April, 2024 • 11 min read

Is it difficult to start of presentation? You’re standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we’ll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let’s dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

• How To Write A Presentation Script
• How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

• How to start a presentation
• How to introduce yourself

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you’ve got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

• In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
• In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
• For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

• Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience’s attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
• Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
• Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
• Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
• Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience

• Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
• Identify your target audience and their knowledge level, interests, and expectations.
• Define what presentation format you want to use

2/ Outline the Structure of Your Presentation

Strong opening.

Start with an engaging opening that grabs the audience’s attention and introduces your topic. Some types of openings you can use are: 

• Start with a Thought-Provoking Question: “Have you ever…?”
• Begin with a Surprising Fact or Statistic: “Did you know that….?”
• Use a Powerful Quote: “As Maya Angelou once said,….”
• Tell a Compelling Story : “Picture this: You’re standing at….”
• Start with a Bold Statement: “In the fast-paced digital age….”

Main Points

Clearly state your main points or key ideas that you will discuss throughout the presentation.

• Clearly State the Purpose and Main Points: Example: “In this presentation, we will delve into three key areas. First,… Next,… Finally,…. we’ll discuss….”
• Provide Background and Context: Example: “Before we dive into the details, let’s understand the basics of…..”
• Present Supporting Information and Examples: Example: “To illustrate…., let’s look at an example. In,…..”
• Address Counterarguments or Potential Concerns: Example: “While…, we must also consider… .”
• Recap Key Points and Transition to the Next Section: Example: “To summarize, we’ve… Now, let’s shift our focus to…”

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: “As we conclude our presentation, it’s clear that… By…., we can….”

3/ Craft Clear and Concise Sentences

Once you’ve outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

• Example: “As you can see from this graph,… This demonstrates….”

5/ Include Engagement Techniques

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls, or encouraging participation. You can also spin more funs into group, by randomly dividing people into different groups to get more diverse feedbacks!

6/ Rehearse and Revise

• Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
• Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it’s crucial to focus on editing and refining the most critical element—the opening of your presentation – the section that determines whether you can captivate and retain your audience’s attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience’s attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience’s attention.

For example, Topic: Work-life balance

“Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that’s exactly what we’ll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it’s vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we’ll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let’s get started!”

🎉 Check out: How to Start a Presentation?

Whether you’re a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation’s impact. With AhaSlides, you can use live polls , quizzes , and word cloud to turn your presentation into an engaging and interactive experience. Let’s take a moment to explore our vast template library !

Frequently Asked Questions

How to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script: Understand Your Purpose and Audience Outline the Structure of Your Presentation Craft Clear and Concise Sentences Use Visual Aids and Supporting Material Include Engagement Techniques Rehearse and Revise Seek Feedback

How do you start a presentation? 

You can start with an engaging opening that grabs the audience’s attention and introduces your topic. Consider using one of the following approaches: Start with a Thought-Provoking Question: “Have you ever…?” Begin with a Surprising Fact or Statistic: “Did you know that….?” Use a Powerful Quote: “As Maya Angelou once said,….” Tell a Compelling Story : “Picture this: You’re standing at….” Start with a Bold Statement: “In the fast-paced digital age….”

What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts: Introduction: Capturing the audience’s attention, introducing yourself, stating the purpose, and providing an overview. Main Body: Presenting main points, evidence, examples, and arguments. Visual Aids: Using visuals to enhance understanding and engage the audience. Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action. Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

A writer who wants to create practical and valuable content for the audience

Tips to Engage with Polls & Trivia

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Starting a presentation in english: methods and examples.

• By Jake Pool

If you’re going to make it in the professional world, most likely you’ll have to give a presentation in English at some point. No reason to get nervous!

Most of the work involved lies in the introduction. You may or may not need an English presentation PPT file, your topic, audience, or time limit may vary, but a strong opening is a must no matter what! Everything that follows can build from the opening outline you present to your audience.

Let’s look at some guidelines for starting a presentation in English. If you can master this part, you’ll never have to worry about the rest!

Opening in a Presentation in English

While it’s important to have your entire presentation organized and outlined, planning and organization are especially important in the introduction. This is what will guide you through a clear and concise beginning. Let’s look at how to start a presentation with well-organized thoughts .

Introduction Outline

• Introduce yourself and welcome everyone.
• State the purpose of your presentation
• Give a short overview of the presentation

As we say, it’s as easy as 1-2-3. (No need for a more detailed English presentation script!) Let’s examine the first step.

1. Introduce Yourself & Welcome Everyone

The self-introduction is your opportunity to make a good first impression. Be sure to open with a warm welcome and use language that is familiar and natural. Based on your audience, there are a few different expressions you can use to start your presentation.

If you’re presenting to coworkers who may already know you:

• Hello, [name] here. I would like to thank you all for your time. As you may know, I [describe what you do/your job title] I look forward to discussing [topic] today.
• Good morning/afternoon/evening everyone. Thank you for being here. For those who don’t know me, my name is [name], and for those who know me, hello again.

If you’re presenting to people you’ve never met:

• Hello everyone, it’s nice to meet you all. My name is [name] and I am the [job/title].
• Hello. Welcome to [event]. My name is [name] and I am the [job/title]. I’m glad you’re all here.

There are certainly more ways to make an introduction. However, it’s generally best to follow this format:

• Start with a polite welcome and state your name.
• Follow with your job title and/or the reason you’re qualified to speak on the topic being discussed.

2. State the Purpose of Your Presentation

Now that your audience knows who you are and your qualifications, you can state the purpose of your presentation. This is where you clarify to your audience what you’ll be talking about.

So, ask yourself, “ What do I want my audience to get from this presentation? ”

• Do you want your audience to be informed?
• Do you need something from your audience?
• Do you want them to purchase a product?
• Do you want them to do something for the community or your company?

With your goal in mind, you can create the next couple of lines of your presentation. Below are some examples of how to start.

• Let me share with you…
• I’d like to introduce you to [product or service]
• Today I want to discuss…
• I want to breakdown for you [topic]
• Let’s discuss…
• Today I will present the results of my research on [topic]
• By the end of this presentation, you’ll understand [topic]
• My goal is to explain…
• As you know, we’ll be talking about…

When talking about the purpose of your presentation, stick to your goals. You purpose statement should be only one to three sentences. That way, you can give your audience a clear sense of purpose that sets them up for the rest of the presentation.

3. A Short Overview of the Presentation

The final step in starting your presentation is to give a short outline of what you’ll be presenting. People like a map of what to expect from a presentation.

It helps them organize their thoughts and gives a sense of order. Also, it lets the audience know why they’re listening to you. This is what you’ll use to grab their attention, and help them stay focused throughout the presentation.

Here are some examples of how you can outline your presentation:

• Today, I’m going to cover… Then we’ll talk about… Lastly, I’ll close on…
• We’re going to be covering some key information you need to know, including…
• My aim with this presentation is to get you to… To do that we’ll be talking about…
• I’ve divided my presentation into [number] sections… [List the sections]
• Over the next [length of your presentation] I’m going to discuss…

That’s it! It’s as simple as 1-2-3. If you have a fear of public speaking or are not confident about presenting to a group of people, follow these three steps. It’s a simple structure that can get you off to a good start. With that in mind, there are other ways to bring your introduction to the next level too! Read on for bonus tips on how to really engage your audience, beyond the basics.

For a Strong Presentation in English, Engage your Audience

Presentations aren’t everyone’s strongest ability, and that’s OK. If you’re newer to presenting in English, the steps above are the basics to getting started. Once you’re more comfortable with presenting, though, you can go a step further with some extra tricks that can really wow your audience.

Mastering the skill of engaging an audience will take experience. Fortunately, there are many famous speakers out there you can model for capturing attention. Also, there are some common techniques that English-speakers use to gain an audience’s attention.

*How and when you use these techniques in your introduction is at your discretion, as long as you cover the 3 steps of the introduction outline that we discussed earlier.*

Do or say something shocking.

The purpose of shocking your audience is to immediately engage them. You can make a loud noise and somehow relate the noise to your presentation. Or, you can say, “ Did you know that… ” and follow with a shocking story or statistic. Either way, the objective is to create surprise to draw their attention.

Tell a story

Telling a story related to your presentation is a great way to get the audience listening to you.

You can start by saying, “ On my way to [location] the other day… ” or “ On my way here, I was reminded of… ” and then follow with a story. A good story can make your presentation memorable.

Ask your audience to take part

Sometimes a good introduction that captures attention will involve asking for help from the audience. You can ask the audience to play a quick game or solve a puzzle that’s related to your presentation. Also, you could engage the audience with a group exercise. This is a great way to get people involved in your presentation.

There are many more ways to engage the audience, so get creative and see what you can think up! Here are some resources that will help you get started.

Also, if you want to get better at public speaking (and help your English speaking too!), a great organization to know about is the Toastmasters . The organization is dedicated to helping you be a better speaker, and there are many local groups in America. They offer free lessons and events to help you master your English speaking, and also offer additional help to paying members.

The Takeaway

A presentation in English? No problem, as long as your introduction sets you up for success . Admittedly, this can be easier said than done. Native speakers and non-native speakers alike sometimes struggle with getting a good start on their English presentation. But the advice above can help you get the confidence you need to lay a good foundation for your next speech !

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Blog Beginner Guides 8 Types of Presentations You Should Know [+Examples & Tips]

8 Types of Presentations You Should Know [+Examples & Tips]

Written by: Krystle Wong Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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Formal, Interactive or Informal Presentation – Which Type Is Best?

Simon Morton shares a chapter of his latest book, “The Presentation Lab”.

Understanding the presentation landscape

There’s no getting away from it, bookstores, social media and the web are awash with great advice to support the business presenter. Tap “help with business presentations” into Google, and you’re greeted with over 450 million results.

The good news is that most of these links will offer considered, practical advice to help you navigate your way through a formal presentation. They’ll no doubt provide hints and tips on how to stand, project your voice and ensure that your PowerPoint slides look good. If you’re wearing a suit, presenting to an audience that knows not to ask any questions until the end of the presentation and are determined only to use PowerPoint as a visual aid, you’re in good hands.

The bad news is that most business presentations are nothing like this.

Indeed, most of the day-to-day presentation situations in which you’ll find yourself do not lend themselves to the (many) rules that surround formal presentations. You’ll often be presenting to a single individual over an informal coffee or to a group on a topic that needs greater levels of interaction than a linear PowerPoint slide deck will support. You might be next up on stage at a conference and can tell from the coma-like expressions of the conference audience that another 30-slide PowerPoint deck would push them over the edge.

Whatever the particular details, more and more presentation situations exist outside of this ‘formal’ environment. Yet pretty much the entire canon of presentation thinking remains transfixed on addressing the shortcomings of the “I speak, you listen” format.

How does the Presentation Landscape break down?

As with all good things in the presentation world, the landscape breaks down rather nicely into three key areas shown in the graphic below:

And while they aren’t hard-and-fast rules, there are some basic parameters we can use to determine which kinds of presentations might fit into each.

The Formal Presentation

Typical presentation scenarios that fall into the Formal category are bids and pitches, conferences and investor presentations. They have one thing in common: the presenter speaks and the audience listens, and then (ideally) a lively Q&A session kicks off at the conclusion of the presentation at the behest of the presenter. In short, the majority of the presentation is a broadcast rather than a conversation .

If it seems that I’m a little snooty about ‘Formal’ presentations, or that I feel they lack an intimacy that plays well with audiences, please know that this couldn’t be further from the truth. Getting ‘Formal’ presentations right is hard – damned hard. This is because these kinds of presentations, more than any other, are subject to disengaged audiences. They also frequently have more at stake, which inadvertently but understandably puts the presenter at a disadvantage before they’ve even stepped onto the stage. Formal presentations are also more likely to be ‘one-offs’ or delivered irregularly, which means that studious rehearsal is required by all involved (and, lest we forget, most of the intended rehearsal time will be eaten up by last-minute changes to the slides – an unavoidable part of human nature).

My semi-snooty tone might come from the fact that the Formal presentation structure has been foisted on presenters and audiences alike for way too long. We’ve followed the unwritten (and in some cases, written) rules regarding posture, diction and how many bullet points you’re allowed on a slide so slavishly that they’ve hindered audience engagement. Communication – the primary goal of most presentations – is, ironically, the first casualty of over formalizing.

So how do we fix this? Being a little more casual with all presentations is foolish, since some do demand the formal approach. However, a good place to start is to recognize that not all presentations fit the same mold.

This leads rather nicely onto our next category – the Interactive presentation.

The Interactive Presentation

The ability to interact has never been so widely embraced as it is today. Our media thrives on its ability to engage and interact with its audiences, from the occasionally hysterical discussion boards on newspaper websites to the hordes of business Tweeters and Facebookers, to the ease of voting contestants on and off reality TV shows. (My children don’t believe a Saturday evening in front of the TV is complete if they haven’t called a premium-rate phone line to vote off a dancer/singer/juggler who doesn’t meet their high standards.)

With interaction being so prevalent across the media landscape, it seems strange that presentations have, on the whole, managed to dodge the trend. It might be that conventional wisdom scorns the idea of an audience asking questions throughout a presentation; heaven forbid they got ideas above their station and started driving the presentation towards something that actually appealed to them. Or, it might be that presenters have preferred to stay within the lines and stick with the formal approach.

Another reason for the lack of interactivity in presentations is that presenters are simply not aware that many presentation tools at their disposal are eminently capable of supporting an interactive audience engagement.

The starting-off point is ultimately less about the tools you choose to use and more about the decision to move away from the Formal approach’s comfort zone. When we embrace the Interactive approach, we must rethink the rules and allow a presentation to become more about discussion than broadcast. This apparent lack of control demands that the presenter has a much greater grasp of the presentation story and message, an intimate knowledge of the tool, and an awareness of the audience and how and when to react to their engagement.

Make no bones about it: as the presenter, you are still in charge of the process and need to navigate the presentation and your audience from A to B. The only difference with the Interactive model is that you may meander ‘off-course’ occasionally if and when a given topic proves of particular interest to your audience. But as long as you complete the journey and end up at ‘B’ with message duly delivered and understood, then it really doesn’t matter how circuitous a route your audience may have taken you. You’ve still succeeded.

The good news is that it’s not as scary as it sounds! A good interactive presentation requires as much from the presenter as a business conversation. You simply need to know your subject — since there’s no opportunity to simply read words from the slide autocue style – and be ready to listen to your audience.

As such, the good presentation opportunities to move from a Formal to Interactive style are exhibitions, demonstrations and account management sales meetings. It’s less about delivering a ‘slick pitch’ and more about building a bond and rapport and demonstrating you can support your audience.

It’s for these reasons that Interactive presentations tend to work best for smaller audience groups. Any more than five audience members and you can find yourself in the middle of an argument rather than a conversation. At this point, you’ll be better served by calling upon the more traditional rules of the Formal approach.

The question remains – why eschew the well-established Formal approach for the apparently more risky Interactive route? The answer is simple: audience engagement.

Ultimately, the reason we present is to engage with the audience to the point where they will listen to, understand and ideally act on our message. By putting them in the driver’s seat and allowing them into the presentation conversation, you dramatically change the dynamics of the presenter–audience relationship. You’re giving them license to test, question and evaluate your message as part of the process. By doing so, you’re much more likely to keep the audience on your side and thus to get the result you desire.

The Informal Presentation

The example I always use is the ubiquitous airport bar conversation. You’re unwinding with a beer while waiting for your flight to board when you strike up a conversation with the person next to you. As business people do, you ask each other what line of work you’re in and the reason for your travel. One thing leads to another, and soon enough you’re sharing your business message with your new friend – just like you had done three hours prior to a room of prospects.

The power of the Informal presentation is that rather than pulling out your laptop and firing up PowerPoint – thereby killing the nice, informal environment you’ve created – you are able to tell/sell your story using no more than a napkin and a pen by way of visuals.

Note: the use of handmade impromptu visuals as part of an Informal engagement is not restricted to bars! It’s a running joke in our offices that I find it difficult to chat with anyone without a pad of paper and selection of pens to hand. I’m always doodling to visually share my thoughts and ideas with someone. Despite the jokes, people understand that this is my informal way of presenting and engaging with the team, and ultimately ensuring that they understand and receive my message loud and clear.

It’s essential to know that using an Informal approach only works if the presenter really knows their subject. This is more than aimless doodling and a meandering story; it’s about recognizing that the engagement with the audience demands a more relaxed approach, while still delivering a focused and powerful message.

Delivering Competitive Advantage

The evolving Presentation Landscape is an incredibly exciting change in the way we deliver our messages to audiences. In my opinion, it trumps any new technological developments (while the birth of the iPad/tablet was exciting, it’s just another tool at the end of the day) or new design thinking.

The Presentation Landscape takes our ability to truly build a relationship with audiences to a whole new level…something that no single presentation tool will ever be able to do.

The reason for this bold statement is a simple one – it relies on people recognizing and acting on the opportunity. Once we understand the dynamics in play at any presentation situation – and use this insight to apply the right story-telling approach and tools to meet the audience’s requirements – we automatically move up the scale in terms of engagement. This increased engagement provides us not only with a greater chance of meeting our objectives (remember Must-Intend-Like!) but also of addressing our audience’s specific needs.

There’s no getting away from it: a greater understanding of the Presentation Landscape coupled with a Blended Presenting approach delivers huge competitive advantage that, while useful for internal or conference presentations, is invaluable for sales or investor presentations.

Blended Presenting – A Customer’s Tale

As news of our Presentation Optimization methodology spread, we started getting calls from international companies looking for support and guidance. These were always exciting projects that combined travel to some remarkable countries with the opportunity to work with some truly fantastic companies and people.

Of all these early international projects, there is one that stands out for a couple of reasons. We’d been working with the European offices of a German software company for a number of years, having supported them in all manner of different presentation scenarios. We’d been there for sales decks, kick-off events and for internal presentations – and we’d used PowerPoint as the visual tool each and every time.

There’s no doubt that they’d categorized us as their “PowerPoint people”. This suited us down to the ground; they required a lot of PowerPoint, we had a great reputation within the business and, top down, they were nice people to work with. Then the message spread to the US.

I was asked to join a confidential conference call where it was announced that the software company was in the process of acquiring one of their largest competitors. This acquisition would make a huge difference to the already very impressive business – a revised and improved customer proposition, greater leverage in a vibrant marketplace and the opportunity to embed themselves even deeper into their growing customer base. It was all very exciting – and they needed a PowerPoint presentation to release as part of the rollout training and coaching for their global sales team. I was summoned to the US and arrived at their offices fresh as a daisy after being flown over business class and being put up in one of the finest hotels the East Coast could offer.

With a suitably senior (and, let’s be honest, expensive) executive team seated behind closed doors, we commenced the Presentation Optimization process. We established a good understanding of the prospect audience, discussed objectives, and quickly identified a compelling key message (it was such a wonderful proposition that none of this was all that tricky). Then we moved onto the content.

And this is where the cold sweats started.

The audience heatmap profile was heavily weighted towards the Factual with a strong sense of Visionary. This was to be expected – it was a highly technical sale with a multimillion price tag attached. Due to the very technical nature of the new combined solution, we were going to have to get pretty detailed quite quickly in terms of content, which could alienate the Visionary section of the audience. My business prides itself in getting PowerPoint to do things it wasn’t originally designed to do, but this seemed like a step too far.

I had no option but to voice my concerns. So, with more than a little trepidation, I turned to my senior and generous hosts and uttered the fatal words: “This isn’t right for PowerPoint. I don’t see how we can make this work using simple slides.”

Somewhat understandably, a silence fell over the room. (Oh dear.)

I pressed on, however, explaining that the story itself was extremely compelling and that by sticking purely to PowerPoint, we ran the very real risk of switching off what should and would be an audience hooked on everything we had to say.

I suggested that we continue to think visually and see where the rest of the session took us. I think it’s fair to say that there was a sense in the room that this had all turned a bit sour…and I was to blame. (Oh dear indeed.)

About an hour in, I had a flash of inspiration after scribbling up comments and ideas on the very fancy electronic whiteboard. I was using the whiteboard to share my ideas and demonstrate visually my message; so why couldn’t my customer and their sales team do the same thing?

Over the following three hours, we created a proposition story that could be visualized using the whiteboard. We “topped and tailed” this innovative approach using conventional PowerPoint; this not only suited the audience but also gave the presenters a familiar and defined way of starting and concluding the formal presentation.

The customer was delighted and went on to make a huge success of their new combined solution, cutting a swathe through the competition and opening up new opportunities left, right and center.

Importantly, there were a couple of completely unforeseen benefits to this new way of presenting. It seemed that the audience was compelled to interact as the salesperson used the interactive whiteboard to tell the visual story and explain how the elements might work for their prospect; they often jumped to their feet, grabbed a marker and drew their requirements right on the board. Despite our best efforts, PowerPoint or Keynote never got close to this level of interactivity.

Add to that the fact that our customer’s sales team now had a visual describing their prospects’ specific requirements IN THE PROSPECT’S HANDWRITING. This meant that they could use the wonders of Smartboards to e-mail and insert them directly into proposal documents – and could reference them later on to produce a truly bespoke offering.

From moments of blind panic came a solution that exceeded all of our expectations.

Personally, this was a sea change in the way we looked at the entire process of presenting. By challenging the established norms and mixing things up a bit, we’d made a great story even more powerful and palatable for the audience. It was a simple as using the right tool at the right time for the right type of content — and by doing so, we’d inadvertently created a new approach to presentations. Blended Presenting had been born.

We no longer view presentations as necessarily being purely of one format. Our customer base now generally accepts that getting the message and story optimized is the first and often most challenging phase in the development of a presentation. The visualization of that story into an array of different presentation outputs is the fun bit. It’s what allows us to engage with any audience type, in any number and in any situation in a way that truly makes a difference.

Suddenly, the audience is in charge of the format the presentation takes – and the presenter is able to call upon any number of combinations from their toolkit of formats.

It’s exciting, it’s relevant and it’s powerful.

Simon Morton

Simon Morton launched his PowerPoint presentation design company Eyeful Presentations in 2004, with a simple goal of creating better, more effective business presentations that would engage audiences and actually get presenters results and success. A published author, his first book, ‘ The Presentation Lab ’ is making waves and has been released around the world in 6 languages. A hugely experienced speaker, writer and trainer, Simon is recognized as an influential business leader and expert in the field of presentations. Connect with him on LinkedIn or follow him on Twitter .

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Signposts for Presentations

Signposts are words or phrases that guide the listener during a presentation. They let the listener know what has happened so far, and what is going to happen next. Below is a guide for using signposts during a presentation. It is divided into three sections: signposts for the introduction of a presentation, signposts for the middle of a presentation, and signposts for the conclusion of a presentation. The first column contains signposts for a formal presentation, and the second column contains signposts for an informal presentation.

Signposts for the Introduction of a Presentation

Signposts for the middle of a presentation, signposts for the conclusion of a presentation.

• Presentation

formal and informal presentation

• June 25, 2022

Presentation skill is one of the important skills that can play a significant role in our career and academic success.

The following are examples of the application of presentation skills in our professional and educational lives:

• prepare a proposal and talk about it in a meeting with the clients
• prepare a set of slides to introduce a theory or tool
• Speech at a meeting to defend or critique a new plan
• Educational lecture for the audience

In order to give a good presentation, it is necessary that you know the difference between formal and informal presentations. This article will help with this knowledge by providing information on how one can effectively represent both styles of talk so they may promote their skills more effectively!

Table of Contents

1. Formal presentations

What is a formal presentation.

When presenting formally, there are three key elements that need to be considered. The first is your audience – who will most likely have very specific expectations of how the presentation should go and what information they’re looking for; secondly, you’ll want supporting material such as Powerpoint slides or Presentation design services which can help give additional context around points made during delivery (this might include visuals too); lastly, remember not everyone has time on their side so make sure any media used isn’t too intensive!

Formal presentations are usually done in a professional or academic setting and follow specific guidelines. They can be given either orally to an audience of one (or more) or through video conference software like Skype for Business which allows participants across different locations with internet access to get together on screen so they don’t have any problem seeing each other’s facial expressions while speaking without having anyone else around listening!

How to make a formal presentation:

You’ll need to research and plan an outline before giving your presentation. A well-executed formal speech can make all the difference in getting what’s on someone’s mind out there! You might feel like a failure if it doesn’t go as planned, but don’t worry – we’ve got this crazy easy guide that will teach how exactly not only to practice making them successful (and remind yourself why these presentations are important) but also help avoid common mistakes made by newbies like myself 😉

Tips for making formal presentations:

• Make sure to choose a topic appropriate for the audience and setting.
• Do extensive research and gather high-quality information.
• Create a detailed outline.
• Choose a formal presentation format, such as PowerPoint or Keynote.
• Practice your presentation several times before delivering it.
• Key things to remember:
• Formal presentations are typically given in a professional or academic setting.
• They may be given in person or virtually, and often follow specific guidelines.
• Formal presentations are usually formal in tone.

The different types of formal presentations

here are different types of formal presentations:

• PowerPoint presentation
• Keynote presentation
• Poster presentation
• formal speech

What to include in a formal presentation

Formal presentations should include:

• An introduction
• The body of the presentation
• A conclusion
• Formal presentations should be:
• Well-researched
• Well-organized
• Formal in tone

Tips for delivering a formal presentation

When delivering a formal presentation, there are a few things to keep in mind:

• Make sure you are well-prepared.
• Practice your presentation beforehand.
• Speak clearly and slowly.
• Make eye contact with your audience.
• Use formal language throughout the presentation.
• formal presentations can be given in person or virtually. If you’re giving a virtual presentation, make sure to:
• Choose a professional-looking background.
• Test your audio and video settings beforehand.

There are a series of tips that I think should be mentioned here, and these tips are very useful for formal PowerPoint presentations:

Set clearly defined goals.

In order for you to present a successful formal presentation, it’s very important that beforehand (or at least during) all of the information you want your audience members to learn should be written down. This way they can use this as a guideline in putting together what is expected from each slide and how much time should actually pass by until going onto the next point or idea being discussed within the slides themselves!

Know your audience.

Whether you’re presenting to a room full of people or just two, it’s important that your presentation includes key points and is tailored toward meeting certain needs. For example, if I was speaking before managers/executives then maybe my content would be more technical while someone else might need something simpler – this all depends on who their audience are so make sure they know!

Create an outline.

Giving a formal presentation is an opportunity to shine! If you’re not prepared, your audience will know it. They’ve been given time so they can judge how well-prepared and rehearsed we are – which means that our presentations need some structure too…

Include questions for audience interaction.

Formal presentations are more than just reading off a Powerpoint deck. You need to engage your audience and end with either a Q&A session or continue asking questions along the way after each point you make in order for it to be effective!

Use visuals.

When given time to prepare, it is expected that you will have visual aids for your audience. Formal presentations usually include PowerPoint or slideshow material so the viewers can follow along with what’s being shown on screen in order better understand its significance and impact upon them personally (or at least this was true before all our digital devices took over!).

2. Informal presentations

What is an informal presentation.

Informal presentations are typically less formal than formal ones and may be given in various settings. They may be given in person or virtually, and often have a more conversational tone.

The type of presentation you’ll encounter at a business meeting is usually impromptu, informal. These types are prepared quickly and don’t require as much organization due to their quick-fire nature – they’re more like conversations where each person feels talked about directly by the presenter rather than looking out on stage from behind slides or note cards!

Informal presentations are a great way to engage your audience. They’re less formal than their more clinical counterparts, and can be given in many different formats: person-to-person or virtually via video chat! These casual sessions often feature interactive tools that will allow participants to take part with you during the presentation so there’s no need for Powerpoint slides at all if it suits them better – just bring along what feels necessary based on how much time each participant has available before meeting up again later…

How to make an informal presentation

When making an informal presentation, there are a few things to keep in mind:

• Choose a topic that is appropriate for the audience and setting.
• Do research, but don’t feel like you need to gather as much information as you would for a formal presentation.
• Create an outline, but it doesn’t need to be as detailed as it would for a formal presentation.
• Choose a presentation format that is appropriate for the setting, such as a PowerPoint or a whiteboard.
• Practice your presentation before delivering it.
• Informal presentations are typically less formal than formal ones.
• They may be given in person or virtually, and often have a more conversational tone.

What to include in an informal presentation

informal presentations should include:

• informal presentations should be:
• Informal in tone

Tips for delivering an informal presentation

When delivering an informal presentation, there are a few things to keep in mind:

• The language throughout the presentation.

Prepare your material

It’s not easy to brief a speaker in just two hours, but it is possible. Start by jotting down some notes on the topic and main points you want to cover for your presentation so that when they give us only a limited time before going live with their project we can still deliver an effective message without wasting too much of our own precious energy or using up all available meeting minutes trying thing out until college decides what kind theirs will be!

Understand the purpose

Informal presentations are a great way to get your audience invested in what you have planned. Informally talking with people rather than presenting their information can make for more interesting conversations, as they’ll be able to hear how it sounds when spoken aloud and ask questions about anything from the content itself all throughout its duration- which gives us greater insight into their thoughts on our ideas!

Consider a hand-out

Informal presentations are more effective than formal ones because you don’t have enough time to prepare a slideshow and it can be distracting for audiences who might not fully understand the information being presented. Instead, use handouts in these types of settings so that people will know where they need their attention focused when listening actively instead!

Keep visual aids to a minimum

The slide deck is the most formal way of presenting your data. It should be prepared with care and attention to every detail, from font choices down through visuals like images or animations—all in an effort that combines aesthetics alongside content. However, if you’re short on time then don’t worry! Informal presentations still benefit greatly by using quick presentations rather than lengthy ones so long as they hit what’s important without sacrificing clarity The key difference between formal vs informal shows occur at different points: While making sure there’s enough information included throughout our presentation (such because this might become outdated quickly), we can get away without doing much work.

Interact with your audience

Informal presentations are more about engaging with the audience and less so they’re just listening. It’s perfectly acceptable to get your attendees involved, by asking questions or allowing them feedback on what you’ve discussed in depth already beforehand! A formal presentation can sometimes feel like one long Q&A session where everyone analyzes every little detail – but this isn’t always effective for getting people excited enough about topics that aren’t new information (i e anything stick shift). Informality also allows room outside the traditional “lecture” format; instead relying heavily upon the interaction between speaker/ AUDIENCE members.

Formal and informal presentations both have their own set of benefits. It’s important to consider the right type for your situation, as well-formals can be more appropriate in professional settings while informality would work better where there isn’t any formality required or desired by attendees (such as at conferences).

When you are preparing for a presentation, it’s important to make sure that your research and organization skills come together in perfect harmony. You should practice before going into the big show so as not to slip up on stage or give away valuable information too soon! Speak clearly with slow-paced speech; look at all of those listening – they may be able to provide some feedback about what works well (or doesn’t) when we’re delivering our messages orally.

Formal presentations are usually done in a professional or academic setting and follow specific guidelines.

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Formal communication: Definition and tips to improve

Gain a comprehensive understanding of formal communication along with practical tips and strategies to enhance formal communication in the workplace, fostering clarity, professionalism, and productivity.

Table of contents

Formal communication: definition and characteristics

Formal communication refers to the exchange of information or messages following official rules, policies, and hierarchical structure within an organization. It is characterized by the use of formal language, predefined communication channels, adherence to specific formats, and an overall formal tone.

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Some key characteristics of formal communication include:

• Use of formal, professional language: Avoiding slang, colloquialisms, and informal terminology.
• Communication through official channels: Following proper reporting structures, hierarchies, and protocols.
• Adherence to standardized formats: Using approved templates, layouts, and communication styles. 
• Formal, impersonal tone: Maintaining professional distance and avoiding personal opinions or views.
• Precise, accurate information: Ensuring clarity and correctness of facts, data, and messages.
• Recordkeeping and documentation: Formally archiving communications for later reference.

The formality helps maintain professionalism and consistency in organizational communications. It also reinforces authority, accountability, and responsibility within predefined organizational structures and processes.

Why is formal communication important?

Formal communication is crucial for maintaining professionalism and consistency within an organization. By adhering to established policies, rules, and structures, formal communication promotes uniformity in how information is conveyed across different levels and departments. This consistency ensures that communications remain clear and accurate as they move through official channels. 

Formal communication also reinforces organizational hierarchies and lines of authority. Employees understand who they report to and who has decision-making powers. This structure facilitates accountability as directives get passed down through proper leadership chains. Information flow becomes more efficient when all employees follow formal protocols.

Overall, formal communication is important because it:

• Maintains professionalism and consistency across the organization's communications.
• Ensures clear and accurate information flow through official channels. 
• Promotes accountability and authority within the organizational structure.

Types of formal communication

Vertical communication

Vertical communication refers to the formal flow of information up and down the organizational hierarchy. It includes:

→ Downward communication: Information flows from higher managerial levels down to lower levels. Examples include company policies, instructions, feedback, etc.

→ Upward communication: Information flows from lower levels up to higher managerial levels. Examples are requests, progress reports, grievances, suggestions, etc.  

Vertical communication promotes unified direction and maintains organizational structure. However, it can sometimes limit flexibility.

Horizontal communication 

Horizontal communication refers to the formal exchange of information between departments, teams, or employees at the same level. It helps coordinate activities and tasks. Examples include:

• Communication between different departments like sales and marketing.
• Communication between team members working on a shared project.
• Communication between employees within the same department. 

Horizontal communication improves collaboration and workflow. But it may lack top-down strategic direction.

External communication

External communication refers to formal information exchange with entities outside the organization. Examples include:

• Communication with customers and clients.
• Communication with investors, shareholders, and partners. 
• Communication with vendors, suppliers, and distributors.
• Communication with government agencies and regulatory bodies.

External communication facilitates business relationships and brand management. But it requires maintaining consistent messaging.

Formal communication methods

Formal communication utilizes several methods to share information within organizations. These can be categorized into written, oral, and non-verbal methods.

Written communication

Written communication includes any exchanges using the written word.

Common examples of formal written communication include:

📧 Emails: Used for internal communication and external correspondence. Email allows quick transmission of messages, data, and documents.

📝 Memos: Short written messages sent internally within an organization. Often used to inform employees of policies, procedures, or events.

✉️ Letters: Official correspondence sent to external stakeholders like customers, partners, etc. 

📊 Reports: Detailed documents conveying information like financials, project updates, analysis, etc.

📒 Proposals: Written presentations of a plan or suggestion for a project/initiative. Used to get buy-in from decision-makers.

Oral communication  

Oral communication refers to spoken exchanges. Examples of formal oral communication:

🤝 Meetings: Gatherings to discuss and exchange information, coordinate tasks, make decisions. Includes team meetings, board meetings, etc.

💼 Presentations: Structured speeches to inform or persuade an audience. Often include visual aids like slides, charts.

🏢 Conferences: Large-scale events where multiple speakers present to an audience. Allow sharing of information among organizations.

Non-verbal communication

Non-verbal communication includes body language, tone, gestures, and other unspoken signals when interacting. Examples of formal non-verbal communication:

👍 Body language: Posture, eye contact, facial expressions, and gestures used when communicating. Conveys additional meaning beyond words.

🗣️ Tone of voice: Pitch, volume, and inflection while speaking. Indicates emphasis, intent, and meaning.

💅 Appearance: Attire, grooming, and overall presentation of oneself. Reflects professionalism in formal settings.

Formal vs. Informal communication

Formal communication is structured, official, and follows predefined rules and policies. It adheres to the formal hierarchies, protocols, and procedures established in an organization. Formal communication is often written, documented, and recorded. Examples include memos, reports, letters, and presentations.

In contrast, informal communication tends to be more casual, spontaneous, and less structured. It does not follow strict rules or predefined communication channels. Informal communication may occur through casual conversations, phone calls, emails, and hallway discussions. It promotes free exchange of information in a relaxed manner.

The key differences between formal and informal communication can be summarized as follow:

Both formal and informal communication serve important yet distinct purposes in an organization. Finding the right balance between the two allows for effective communication flow.

Advantages of formal communication

Formal communication provides several advantages in professional settings:

✔️ Promotes clarity and accuracy: The use of official language, predefined formats, and strict protocols promotes clarity and accuracy in communications. Messages are less likely to be misinterpreted when following formal rules and structures.

✔️ Maintains professional image and credibility: Adhering to formal communication guidelines projects a professional image for both individuals and the organization. It shows the business is credible, accountable, and values clear communication.

✔️ Facilitates documentation and record-keeping: Formal communications produce documentation trails as meetings are recorded, emails saved, and reports archived. This facilitates record-keeping and provides evidence if needed to verify communications later.

Disadvantages of formal communication

Formal communication can have some drawbacks and disadvantages, especially compared to informal communication:

❌ Time-consuming: Following strict protocols, procedures, and formats for formal communication can require more time and effort compared to informal communication. Meetings, presentations, written reports, and other formal communication channels often involve extensive preparation, planning and approval processes which can be time-consuming and lead to communication delays.

❌ Lacks flexibility: The rigid rules and structures of formal communication allow little room for spontaneity, personalization or thinking outside the box. This can restrict the flow of creative ideas and prevent the open discussion of issues. Formal communication emphasizes conformity rather than flexibility.

❌ Potential for misinterpretation: The use of formal language, jargon, and standardized formats in formal communication can sometimes lead to misinterpretation or unclear understanding, especially if the receiver is unfamiliar with the terminology. The lack of personal touch and contextual cues can create communication gaps.

Formal communication channels

Formal communication typically relies on established official channels within an organization. Some key formal communication channels include:

Meetings are a common formal communication channel used to exchange information, discuss issues, make decisions, and solve problems.

Examples of formal meetings include departmental meetings, board meetings, shareholder meetings, and staff meetings. These are structured events with set agendas, designated participants, and formal protocols. Meeting minutes are recorded to document the communication.

Written documents 

Written documents like memos, letters, reports, and proposals are formal methods of communicating information in organizations. They follow standard formats and style guidelines.

These documents transmit information, give instructions, analyze problems, and propose solutions through a structured written approach. They provide documentation of the communication.

Communication hierarchy

The organizational hierarchy represents the formal vertical communication structure. It determines the flow of information from top leadership down to staff (downward communication) and from staff back to leadership (upward communication). Communication follows the chain of command and designated reporting relationships. This ensures systematic and controlled communication aligned with authority levels.

Formal communication channels enable structured information sharing through official organizational networks. They promote consistency, accountability, and transparency in communications aligned with business needs and protocols.

Best practices for effective formal communication

Effective formal communication requires following certain best practices to ensure clarity, professionalism, and productivity.

Here are some key tips:

🗣️ Use clear, concise, and unambiguous language. Avoid jargon, acronyms or overly complex terms when communicating with a broad audience. 

🗣️ Adhere to established communication protocols, procedures and formats. This maintains consistency and allows recipients to easily process information.

🗣️ Maintain professionalism and respect organizational hierarchies. Use an appropriate tone and level of formality when addressing different levels of leadership.

🗣️ Ensure timely and accurate flow of information. Verify facts, review for errors, and meet deadlines when sharing formal communication. 

🗣️ Confirm receipt and comprehension of important formal messages. Follow up if needed to prevent miscommunication.

🗣️ Keep communication focused and relevant to audience needs. Avoid unnecessary details that distract from the core message.

🗣️ Use proper channels and mediums for formal communications. Email, memos, and meetings all have appropriate uses.

🗣️ Create documentation trail for critical information. Formal communication should facilitate record keeping and accountability.

🗣️ Balance brevity with sufficient details and context. Convey key facts accurately and comprehensively.

4 Tips to improve formal communication

Effective formal communication requires effort from both senders and receivers.

Here are some tips for overcoming potential barriers to make formal communication successful:

1. Promote open communication and feedback: Encourage employees to provide constructive feedback on formal communication methods. Create channels for them to offer suggestions anonymously if needed.

You can use Oneteam’s Forms feature for this, for example.

Head to the Forms tab in the menu on the left and you’ll be able to create your own form or start from one of our templates.

To collect employee suggestions in a formal and standardized way, select our “Idea box” template.

With this template, you can create a form with one open-ended question field. Add content to give your employees context about what input you’re looking for and why it’s important for your organization to gather these inputs.

In the Settings tab, you can customize who can manage this form by adding Moderators as well as who will receive this form by filtering employees by community, function group, days in service, and more.

2. Encourage active listening and clarification: Train employees on active listening skills during formal communications. Encourage them to ask clarifying questions, restate key points, and provide feedback. 

3. Provide training and guidelines: Offer regular formal communication training, especially for new hires. Provide clear guidelines and examples for expected formats, tone, and style.

4. Regularly review and update policies: Schedule periodic reviews of formal communication policies and procedures. Solicit feedback and update policies regularly to match current needs and challenges.

The key is to make formal communication a two-way process focused on understanding. This ensures information is conveyed accurately while respecting organizational needs and objectives. With proper training and an open channel for constructive feedback, organizations can overcome barriers and facilitate effective formal communication.

Inês is the Head of Content at Oneteam. She mainly writes about employee experience and other HR topics. Fun fact about Inês: she is originally from Portugal, grew up in Canada and the US, and now lives in the Netherlands with her husband and 3 daughters!

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June 3, 2024

Discover the world of diagonal communication through this guide, gaining insights into its definition, importance, challenges, and effective strategies to streamline information flow and enhance cross-functional collaboration within organizations.

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June 1, 2024

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US Foods announces $1B buyback plan, sets long-term guidance ahead of Investor Day presentations

U S Foods Holding Corp. ( NYSE: USFD ) will host its 2024 Investor Day at its headquarters in Rosemont, Illinois on Wednesday. The event will include formal presentations and two Q&A panel sessions with the executive team.

Ahead of the presentations, US Foods ( USFD ) announced that its board has authorized a $1 billion share repurchase program, which the company sees as highly accretive to shareholder value creation. Later in the day, members of the executive team will provide an overview of the company's long-term strategic vision, growth drivers and long runway of value creation ahead. 

US Foods ( USFD ) also introduced long-term guidance for fiscal year 2027 as part of the run-up to the Investor Day presentations. The company expects net sales of $43.0 billion to $45.0 billion, adjusted EBITDA of $2.2 billion to $2.3 billion, and adjusted diluted EPS of $5.20 to $5.70. US Foods ( USFD ) reaffirmed its fiscal year 2024 for net sales of $37.5 to $38.5 billion, adjusted EBITDA of $1.69 to $1.74 billion, and adjusted Diluted EPS of $3.00 to $3.20.

"I am confident in our ability to deliver shareholder value in both the near- and long-term, as we continue to leverage our customer-centric model and differentiation, advance our operational excellence and remain disciplined on our capital allocation priorities." stated CEO Dave Flitman.

Shares of US Foods ( USFD ) rose 0.40% in premarket trading on Wednesday. The food supplier stock is up 15.2% on a year-to-date basis.

More on US Foods

• US Foods Holding: A Leader In A Fragmented And Resilient Industry
• US Foods Holding Corp. (USFD) Q1 2024 Earnings Call Transcript
• US Foods Holding Corp. 2024 Q1 - Results - Earnings Call Presentation
• US Foods Q1 2024 Earnings Preview
• Seeking Alpha’s Quant Rating on US Foods

Word of the Day

What it means.

Symposium can refer either to a formal meeting at which experts discuss a particular topic, or to a collection of articles on a particular subject. Symposium has two plural forms: symposia and symposiums .

// Professors and graduate students attended a three-day symposium on climate change.

// The organization will be publishing a symposium on genetic research.

See the entry >

symposium in Context

“In 1966, at a meeting remembered in anthropological lore as the beginning of hunter-gatherer studies, seventy-five experts assembled in Chicago to synthesize our knowledge about foraging peoples. More than ninety-nine per cent of human history was spent without agriculture, the organizers figured, so it was worth documenting that way of life before it disappeared altogether. The symposium —and an associated volume that appeared two years later, both titled ‘Man the Hunter’—exemplified an obsession with hunting, meat-eating, and maleness.” — Manvir Singh, The New Yorker , 25 Sept. 2023

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Did You Know?

When you hear the word symposium , you may—quite understandably—envision conferences full of intellectuals giving heady presentations on various arcana . But it was drinking, more than thinking, that drew people to the original symposia and gave us the word. Symposium ( symposia or symposiums in plural form) comes from the Greek noun symposion , the word ancient Greeks used for a drinking party that follows a banquet. Symposion in turn comes from sympinein , a verb that combines pinein , meaning “to drink,” with the prefix syn -, meaning “together.” Originally, English speakers only used symposium to refer to such an ancient Greek party, but in the 18th century British gentlemen’s clubs started using the word for confabs in which conversation was fueled by drinking. By the end of the 18th century, symposium had gained the more sober sense we know today, referring to meetings in which the focus is more on imbibing ideas and less on imbibing, say, mead .

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