10 ways to make your presentation more effective

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Tell a story they can't ignore these 10 tips will teach you how, 3 stand-out professional bio examples to inspire your own, how to make a presentation interactive and exciting, reading the room gives you an edge — no matter who you're talking to, how to write a speech that your audience remembers, your guide to what storytelling is and how to be a good storyteller, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, similar articles, how to pitch ideas: 8 tips to captivate any audience, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, how to not be nervous for a presentation — 13 tips that work (really), 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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14 effective presentation tips to impress your audience

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Anete Ezera July 15, 2022

An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success. 

Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out. 

Most common presentation mistakes

Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.

#1 A poor start

One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation. 

Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience? 

The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation . 

#2 Lack of preparation

Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.

Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting. 

Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers. 

Explore other ways to prepare for a presentation to feel even more confident when presenting.

#3 Losing track of time

It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention. 

Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation. 

Effective presentation tips

Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations. 

#1 Tell a story

Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique. 

With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting. 

#2 Work on your body language

Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook. 

Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic. 

Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions. 

#3 Understand your audience

Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful. 

If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.

#4 Use high-quality visuals

What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point. 

Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.

P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .

#5 Use data visualizations

Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience. 

There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible. 

Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there. 

#6 Make it engaging with interactive elements

It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.

You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience. 

Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive. 

As you can see in the example below, you can discover different data by engaging with the infographic. 

#7 Stay consistent with fonts and color styles

You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation. 

Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors. 

#8 Structure your presentation properly

Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative. 

Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long. 

For more insight, watch this tutorial on how to structure your presentation:

#9 Practice your public speaking skills

Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people. 

One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking. 

Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media: 

#10 Show your slides next to you on-screen

If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed. 

As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better. 

If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi. 

See Prezi Video in action and check out our video templates to get started.

#11 Calm down before presenting

Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress. 

Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation . 

#12 Use transitions and animations 

Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations. 

Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message. 

#13 Be enthusiastic 

When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect . 

When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home. 

#14 End your presentation in a memorable way

The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it. 

The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.  

There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free . 

Elevating presentations with Prezi AI

Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.

Interactive elements: transforming passive listening into active engagement

Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.

Adding a personal touch in digital presentation with video

Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.

Mastering presentation artistry with Prezi

The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.

Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.

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Complete Guide for Effective Presentations, with Examples

July 9, 2018 - Dom Barnard

During a presentation you aim to look confident, enthusiastic and natural. You’ll need more than good words and content to achieve this – your delivery plays a significant part. In this article, we discuss various techniques that can be used to deliver an effective presentation.

Effective presentations

Think about if you were in the audience, what would:

• Get you to focus and listen
• Make you understand
• Activate your imagination
• Persuade you

Providing the audience with interesting information is not enough to achieve these aims – you need to ensure that the way you present is stimulating and engaging. If it’s not, you’ll lose the audience’s interest and they’ll stop listening.

Tips for an Effective Presentation

Professional public speakers spend hours creating and practicing presentations. These are the delivery techniques they consider:

Keep it simple

You shouldn’t overwhelm your audience with information – ensure that you’re clear, concise and that you get to the point so they can understand your message.

Have a maximum of  three main points  and state them at the beginning, before you explain them in more depth, and then state them at the end so the audience will at least remember these points.

If some of your content doesn’t contribute to your key message then cut it out. Also avoid using too many statistics and technical terminology.

Connect with your audience

One of the greatest difficulties when delivering a presentation is connecting with the audience. If you don’t  connect with them  it will seem as though you’re talking to an empty room.

Trying to make contact with the audience makes them feel like they’re part of the presentation which encourages them to listen and it shows that you want to speak to them.

Eye contact and smile

Avoiding eye contact is uncomfortable because it make you look insecure. When you  maintain eye contact  the audience feels like you’re speaking to them personally. If this is something you struggle with, try looking at people’s foreheads as it gives the impression of making eye contact.

Try to cover all sections of the audience and don’t move on to the next person too quickly as you will look nervous.

Smiling also helps with rapport and it reduces your nerves because you’ll feel less like you’re talking to group of faceless people. Make sure you don’t turn the lights down too much before your presentation so you can all clearly see each other.

Body language

Be aware of your body language and use it to connect:

• Keep your arms uncrossed so your  body language is more open .
• Match your facial expressions with what you’re saying.
• Avoid fidgeting and displaying nervous habits, such as, rocking on your feet.
• You may need to glance at the computer slide or a visual aid but make sure you predominantly face the audience.
• Emphasise points by using hand gestures but use them sparingly – too little and they’ll awkwardly sit at your side, too much and you’ll be distracting and look nervous.
• Vary your gestures so you don’t look robotic.
• Maintain a straight posture.
• Be aware of  cultural differences .

Move around

Avoid standing behind the lectern or computer because you need to reduce the distance and barriers between yourself and the audience.  Use movement  to increase the audience’s interest and make it easier to follow your presentation.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Watch 3 examples of good and bad movement while presenting

Example: Movement while presenting

Your movement at the front of the class and amongst the listeners can help with engagement. Think about which of these three speakers maintains the attention of their audience for longer, and what they are doing differently to each other.

Speak with the audience

You can conduct polls using your audience or ask questions to make them think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy.

After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

Be specific with your language

Make the audience feel as though you are speaking to each member individually by using “you” and “your.”

For example: asking “Do you want to lose weight without feeling hungry?” would be more effective than asking “Does anyone here want to lost weight without feeling hungry?” when delivering your presentation. You can also increase solidarity by using “we”, “us” etc – it makes the audience think “we’re in this together”.

Be flexible

Be prepared to adapt to the situation at the time, for example, if the audience seems bored you can omit details and go through the material faster, if they are confused then you will need to come up with more examples on the spot for clarification. This doesn’t mean that you weren’t prepared because you can’t predict everything.

Vocal variety

How you say something is just as is important as the content of your speech – arguably, more so.

For example, if an individual presented on a topic very enthusiastically the audience would probably enjoy this compared to someone who covered more points but mumbled into their notes.

• Adapt your voice  depending on what are you’re saying – if you want to highlight something then raise your voice or lower it for intensity. Communicate emotion by using your voice.
• Avoid speaking in monotone as you will look uninterested and the audience will lose interest.
• Take time to pronounce every word carefully.
• Raise your pitch when asking questions and lower it when you want to sound severe.
• Sound enthusiastic – the more you sound like you care about the topic, the more the audience will listen. Smiling and pace can help with this.
• Speak loudly and clearly – think about projecting your voice to the back of the room.
• Speak at a  pace that’s easy to follow . If you’re too fast or too slow it will be difficult for the audience to understand what you’re saying and it’s also frustrating. Subtly fasten the pace to show enthusiasm and slow down for emphasis, thoughtfulness or caution.

Prior to the presentation, ensure that you  prepare your vocal chords :

• You could read aloud a book that requires vocal variety, such as, a children’s book.
• Avoid dairy and eating or drinking anything too sugary beforehand as mucus can build-up leading to frequent throat clearing.
• Don’t drink anything too cold before you present as this can constrict your throat which affects vocal quality.
• Some people suggest a warm cup of tea beforehand to relax the throat.

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Pause to breathe

When you’re anxious your breathing will become quick and shallow which will affect the control you have on your voice. This can consequently make you feel more nervous. You want to breathe steadily and deeply so before you start speaking take some deep breaths or implement controlled breathing.

Controlled breathing is a common technique that helps slow down your breathing to normal thus reducing your anxiety. If you think this may be useful practice with these steps:

• Sit down in an upright position as it easier for your lungs to fill with air
• Breathe in through your nose and into your abdomen for four seconds
• Hold this breathe for two seconds
• Breathe out through your nose for six seconds
• Wait a few seconds before inhaling and repeating the cycle

It takes practice to master this technique but once you get used to it you may want to implement it directly before your presentation.

Completely filling your lungs during a pause will ensure you reach a greater vocal range.

During the presentation delivery, if you notice that you’re speaking too quickly then pause and breathe. This won’t look strange – it will appear as though you’re giving thought to what you’re saying. You can also strategically plan some of your pauses, such as after questions and at the end of sections, because this will give you a chance to calm down and it will also give the audience an opportunity to think and reflect.

Pausing will also help you  avoid filler words , such as, “um” as well which can make you sound unsure.

• 10 Effective Ways to use Pauses in your Speech

Strong opening

The first five minutes are  vital to engage the audience  and get them listening to you. You could start with a story to highlight why your topic is significant.

For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to this and remember this story than a list of facts.

Example: Which presentation intro keeps you engaged?

Watch 5 different presentation introductions, from both virtual and in-person events. Notice how it can only take a few seconds to decide if you want to keep listening or switch off. For the good introductions, what about them keeps you engaged?

More experienced and confident public speakers use humour in their presentations. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience.

Only use jokes if you’re confident with this technique, it has been successful in the past and it’s suitable for the situation.

Stories and anecdotes

Use stories whenever you can and judge whether you can tell a story about yourself because the audience are even more interested in seeing the human side of you.

Consider telling a story about a mistake you made, for example, perhaps you froze up during an important presentation when you were 25, or maybe life wasn’t going well for you in the past – if relevant to your presentation’s aim. People will relate to this as we have all experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be  told in a humorous way  if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Anecdotes are especially valuable for your introduction and between different sections of the presentation because they engage the audience. Ensure that you plan the stories thoroughly beforehand and that they are not too long.

Focus on the audience’s needs

Even though your aim is to persuade the audience, they must also get something helpful from the presentation. Provide the audience with value by giving them useful information, tactics, tips etc. They’re more likely to warm to you and trust you if you’re sharing valuable information with them.

You could also highlight their pain point. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

Use visual aids

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

• Summarise information.
• Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
• Clarify and show examples.
• Create more of an impact. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
• Emphasise what you’re saying.
• Make a point memorable.
• Enhance your credibility.
• Engage the audience and maintain their interest.
• Make something easier for the audience to understand.

Some general tips for  using visual aids :

• Think about how can a visual aid can support your message. What do you want the audience to do?
• Ensure that your visual aid follows what you’re saying or this will confuse the audience.
• Avoid cluttering the image as it may look messy and unclear.
• Visual aids must be clear, concise and of a high quality.
• Keep the style consistent, such as, the same font, colours, positions etc
• Use graphs and charts to present data.
• The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
• One message per visual aid, for example, on a slide there should only be one key point.
• Use visual aids in moderation – they are additions meant to emphasise and support main points.
• Ensure that your presentation still works without your visual aids in case of technical problems.

10-20-30 slideshow rule

Slideshows are widely used for presentations because it’s easy to create attractive and professional presentations using them. Guy Kawasaki, an entrepreneur and author, suggests that slideshows should  follow a 10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

If you want to give the audience more information you can provide them with partially completed handouts or give them the handouts after you’ve delivered the presentation.

Keep a drink nearby

Have something to drink when you’re on stage, preferably water at room temperature. This will help maintain your vocal quality and having a sip is a subtle way of introducing pauses.

Practice, practice, practice

If you are very familiar with the content of your presentation, your audience will perceive you as confident and you’ll be more persuasive.

• Don’t just read the presentation through – practice everything,  including your transitions  and using your visual aids.
• Stand up and speak it aloud, in an engaging manner, as though you were presenting to an audience.
• Ensure that you practice your body language and gesturing.
• Use VR to  practice in a realistic environment .
• Practice in front of others and get their feedback.
• Freely improvise so you’ll sound more natural on the day. Don’t learn your presentation verbatim because you will sound uninterested and if you lose focus then you may forget everything.
• Create cards to use as cues – one card should be used for one key idea. Write down brief notes or key words and ensure that the cards are physically connected so the order cannot be lost. Visual prompts can also be used as cues.

This video shows how you can practice presentations in virtual reality. See our  VR training courses .

Two courses where you can practice your presentations in interactive exercises:

• Essential Public Speaking
• How to Present over Video

Try these different presentation delivery methods to see which ones you prefer and which need to be improved. The most important factor is to feel comfortable during the presentation as the delivery is likely to be better.

Remember that the audience are generally on your side – they want you to do well so present with confidence.

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Top Tips for Effective Presentations

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

• Contain no more than 10 slides;
• Last no more than 20 minutes; and
• Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

• The drivers the car is intended for – people looking for speed and adventure
• The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

• Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
• Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]

Published: April 26, 2024

PowerPoint presentations can be professional, attractive, and really help your audience remember your message.

If you don’t have much experience, that’s okay — I’m going to arm you with PowerPoint design tips from pro presenters, the steps you need to build an engaging deck, and templates to help you nail great slide design.

Download Now

Buckle up for a variety of step-by-step explanations as well as tips and tricks to help you start mastering this program. There are additional resources woven in, and you’ll find expert perspectives from other HubSpotters along the way.

Table of Contents

How to Make a PowerPoint Presentation

Powerpoint presentation tips.

Microsoft PowerPoint is like a test of basic professional skills, and each PowerPoint is basically a presentation made of multiple slides.

Successful PowerPoints depend on three main factors: your command of PowerPoint's design tools, your attention to presentation processes, and being consistent with your style.

Keep those in mind as we jump into PowerPoint's capabilities.

Getting Started

1. open powerpoint and click ‘new.’.

A page with templates will usually open automatically, but if not, go to the top left pane of your screen and click New . If you’ve already created a presentation, select Open and then double-click the icon to open the existing file.

10 Free PowerPoint Templates

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• Creative templates.
• Data-driven templates.
• Professional templates.

You're all set!

Click this link to access this resource at any time.

Creating PowerPoint Slides

3. insert a slide..

Insert a new slide by clicking on the Home tab and then the New Slide button. Consider what content you want to put on the slide, including heading, text, and imagery.

• Finally, PowerPoint Live is a new tool that enables you to do more seamless presentations during video calls and may be a better overall match for doing presentations remotely. Check out this video:

11. Try Using GIFs.

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• Google Slides

15. Embed multimedia.

PowerPoint allows you to either link to video/audio files externally or to embed the media directly in your presentation. For PCs, two great reasons for embedding are:

• Embedding allows you to play media directly in your presentation. It will look much more professional than switching between windows.
• Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

If you use PowerPoint for Mac it gets a bit complicated, but it can be done:

• Always bring the video and/or audio file with you in the same folder as the PowerPoint presentation.
• Only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder.
• If the presentation will be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format.
• Consider using the same operating system for designing and presenting, no matter what.

16. Bring your own hardware.

Between operating systems, PowerPoint is still a bit jumpy. Even between differing PPT versions, things can change. The easiest fix? Just bring along your own laptop when you're presenting.

The next easiest fix is to upload your PowerPoint presentation into Google Slides as a backup option — just make sure there is a good internet connection and a browser available where you plan to present.

Google Slides is a cloud-based presentation software that will show up the same way on all operating systems.

To import your PowerPoint presentation into Google Slides:

• Navigate to slides.google.com . Make sure you’re signed in to a Google account (preferably your own).
• Under Start a new presentation , click the empty box with a plus sign. This will open up a blank presentation.
• Go to File , then Import slides .
• A dialog box will come up. Tap Upload.
• Click Select a file from your device .
• Select your presentation and click Open .
• Select the slides you’d like to import. If you want to import all of them, click All in the upper right-hand corner of the dialog box.
• Click Import slides.

When I tested this out, Google Slides imported everything perfectly, including a shape whose points I had manipulated. This is a good backup option to have if you’ll be presenting across different operating systems.

17. Use Presenter View.

In most presentation situations, there will be both a presenter’s screen and the main projected display for your presentation.

PowerPoint has a great tool called Presenter View, which can be found in the Slide Show tab of PowerPoint. Included in the Presenter View is an area for notes, a timer/clock, and a presentation display.

For many presenters, this tool can help unify their spoken presentation and their visual aid. You never want to make the PowerPoint seem like a stack of notes that you’re reading off of.

Use the Presenter View option to help create a more natural presentation.

Pro Tip: At the start of the presentation, you should also hit CTRL + H to make the cursor disappear. Hitting the “A” key will bring it back if you need it.

Your Next Great PowerPoint Presentation Starts Here

Now that you have these style, design, and presentation tips under your belt, you should feel confident to create your PowerPoint presentation.

But if you can explore other resources to make sure your content hits the mark. After all, you need a strong presentation to land your point and make an impression.

With several templates to choose from — both in PowerPoint and available for free download — you can swiftly be on your way to creating presentations that wow your audiences.

Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness.

Don't forget to share this post!

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15 PowerPoint Tips to Make Your Slides More Effective

content creator

Paulina Fox See full bio →

People often underestimate the power of a well-designed and effective PowerPoint presentation. Although everyone has heard the saying, “A picture is worth a thousand words,” in PPT land, the opposite seems to hold true.

As slides usually contain an overwhelming amount of text, which the presenter often reads out loud, PowerPoint’s reputation for being dusty and static is starting to make sense, isn’t it? 

In truth, well-designed PowerPoint slides that balance text with other elements are much better at delivering the message to your audience. 

We interviewed PPT expert Ferry Pereboom and compiled his insights into 15 PowerPoint tips and tricks to help you create engaging presentations. Here’s a quick rundown of the tips we’ll cover, which you can use as a checklist to ensure your presentations are on track once you have an idea of what they entail:

Now, let’s explore these tips in more detail.

The text should only complement your speech and emphasize its key points. After all, overfilling your PPT presentation with text can only result in two things:

• Presenters will read everything in the slides, creating a snoozefest for the attendees.
• Attendees will read the text on the screen instead of listening to you.

Remember, PowerPoint presentations should be, above all things, a visual aid. So, cramming a truckload of information into your slide shows makes no sense. That makes it especially important to focus on the content of the text.

With that in mind, here are some best practices for adding high-quality text to your PPTs.

1. Keep it short and to the point

As previously stated, it’s important to remember that a PowerPoint presentation should complement your speech. Avoid putting the entire text on the slides, as your audience prefers listening rather than reading what you intend to say.

Whether you use complimentary texts or bullet points, make sure to keep them short and sweet. For reference, you can follow the 5×5 rule: have up to 5 text lines on each slide, each with no more than 5 words per line.

That way, your audience will direct their attention to you instead of the screen.

You can also use SmartArt, a built-in tool that lets you create infographics in the PPT app. SmartArt includes a wide variety of templates, such as cycles, hierarchies, relationships, and pyramids. For example, you can use SmartArt to replace simple bullet points with more visually appealing elements.

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Paulina Fox

Passionate about design and tech, Paulina crafts content that helps customers delve deeper into iSpring products.

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12 Easy Steps to Make a Presentation Creative (+ Examples)

Learn how to make a presentation creative without PowerPoint, and draw inspiration from creative presentation examples by industry and use case.

Dominika Krukowska

9 minute read

Short answer

How can I make a presentation more creative?

• Start with captivating cover videos
• Add chapters for smooth navigation
• Weave in personalization using dynamic variables
• Enhance storytelling with animations
• Highlight key points using subtle visual cues
• Engage with interactive elements
• Showcase ideas using vibrant images
• Sprinkle in video narrations
• Wrap up with a smart CTA

Boring presentations can damage your brand’s image

Boring presentations can feel like those endless meetings where one person monopolizes the conversation. You know, the ones where you’re zoning out, doodling on the side of your notes, just waiting for it to end so you could move on to something more engaging.

That's the disconnect your audience experiences when faced with a boring presentation.

What’s even worse is that when your presentation is dull, it doesn't just bore your audience—it subtly suggests that you or your brand might be, well, kind of boring too .

The good thing is that with the right tweaks and insights, every presentation holds the potential to be memorable.

In this post, we're diving deep into the heart of what makes a presentation creative. We'll explore the mistakes that lead to forgettable slides and the strategies to elevate your content.

By the end, you’ll have all it takes to transform your presentation from mundane to magnetic and have your audience engage with it from the first click to the last.

Let’s go!

What makes a presentation boring?

A boring presentation is a mix of repetitive designs and long chunks of text without a human touch. When slides come off as too generic or overly complex, or they swing between being too predictable or hard to grasp, they lose their spark.

Add in a lack of visuals, real stories, or interaction, and you've got a recipe for audience disinterest.

To truly engage, a presentation should blend interaction, emotion, and content that is relevant to the audience.

How to make a presentation creative step-by-step

Modern presentations are more than just slides—they're experiences. Gone are the days of static bullet points; today's audience craves engagement, interactivity, and a touch of the unexpected.

Let's explore how to make your presentation more creative step-by-step:

1) Add videos to break up text

Videos can set the tone, explain complex ideas, or simply entertain. By strategically placing them at key moments where you feel energy might dip, you make sure your audience remains engaged, and your message is reinforced.

Whether it's a real-life testimonial, a product demo, or a fun animation, videos can breathe life into abstract concepts, making them tangible and relatable.

And, there’s science behind it too: presentations with a video on the cover slide see 32% more engagement . But the magic of videos doesn't stop at the cover. Presentations sprinkled with videos throughout held people's attention 37% longer and even boosted the click-through rate on calls-to-action by 17%.

2) Create a non-linear flow

Who said presentations have to be a straight line? Let's mix it up! By linking slides, you're handing the remote to your audience. It's like those 'choose your own adventure' books from our childhood.

Group your slides into themes or create chapters and let them pick what they want to see next. It's a fun, interactive way to keep them on their toes and engaged.

3) Use personalization for creating tailored stories

You know those emails that greet you by name and make you feel all special? Imagine bringing that warmth to your presentations using dynamic variables.

By integrating with your CRM, you can fetch specific data about your audience and weave it into your slides. This simple trick can make your audience feel like the content was crafted specifically for them, creating a deeper connection.

If you’re making a presentation to showcase your product, you can even use dynamic variables to create a mock-up with your prospect’s name and logo on it to make your deck stand out.

4) Use narrated design

Scrollytelling is where the magic of scrolling meets the art of storytelling. It's an interactive content experience that weaves text, images, videos, and animations into a captivating narrative.

Instead of static slides, scrollytelling guides readers through a story, allowing them to control the pace. It breaks down complex content into bite-sized chunks, enhancing engagement and retention.

Our founder, Itai Amoza, wanted everyone to enjoy this dynamic content experience. So, he joined forces with visualization expert Prof. Steven Franconeri to weave scrollytelling into Storydoc.

Thanks to their partnership, we have dedicated storytelling slides in Storydoc, like the narrator slide you can see below , designed to make content both clear and captivating for all.

5) Tell stories with videos

Videos have this unique power to turn complex ideas into simple, engaging stories. A video might break down a tricky process into fun, easy-to-follow narrative, or give us a peek into real-life examples or experiences.

It's all about making your content feel alive, relatable, and super easy to understand. Because, let's face it, everyone's a sucker for a good story.

Here's a great example of a storytelling video:

6) Use roadmap and timeline slides

Ever tried reading a long-winded description of a company's journey or a product's development process? Yawn, right?

Now, imagine swapping that snooze-fest with a vibrant roadmap or timeline. Instead of slogging through paragraphs, you get a fun, visual play-by-play.

Picture a colorful line showing a startup's journey from a garage brainstorm to its first big sale.

Or a playful timeline marking the stages of turning a wild idea into a bestselling product. It's like turning a history lesson into a comic strip—way more fun and a whole lot clearer!

You can see what it looks like below:

7) Direct attention using animations

Ever been to a theater where the spotlight focuses on the main act? That's what animations do for your presentation.

Whether it's a cheeky arrow pointing out a fun fact, a grand entrance animation for a new idea, or using grayed-out content to highlight a key point, animations are your stage directors.

They ensure your audience's eyes are exactly where you want them to be, soaking in all the important bits.

Here's a great example:

8) Add interactive calculators

Who said numbers have to be boring? With interactive calculators, you're turning math into a fun game . Let your audience punch in numbers and see real-time results.

Whether they're calculating potential savings, ROI, or just playing around, it's an engaging and creative way to make your points tangible. It's like turning your presentation into a hands-on workshop.

9) Use AI-generated images

Instead of sifting through countless stock photos, thanks to the magic of AI, you can have an image that's tailor-made for your slide in seconds.

Storydoc presentation maker lets you generate any image directly in your deck - just give the AI assistant a short description and you’re good to go.

What's great is that you always get an image that matches your topic to a tee. No more "that'll do" compromises. Plus, think of all the time you save when you don't have to hunt for the right picture or take it yourself.

Here's a short video showing how it works:

10) Pop into the presentation with video bubble narration

Imagine if, during a presentation, a mini version of you could pop up, share a quick tip, or clarify a point. That's video bubble narration in a nutshell.

It's like having a friendly guide accompanying your audience, ensuring they get the most out of your content. It adds a creative personal touch, making your presentation feel like a cozy chat between friends.

11) Use before-and-after to show transformation

There's something magical about witnessing a transformation. Just think about the buzz online when someone shares a 'before and after' of a design revamp, weight loss journey, or how they helped a client grow their business.

With a before-and-after slide , you're giving your audience that 'aha!' moment. Even if you can't see their reactions in real-time, you can bet they're sliding back and forth, captivated by the change.

Whether it's showcasing a product's impact, a website redesign, or a process improvement, it's a visual treat that makes your message more powerful.

Here's an example of a before-and-after slide:

12) Close with a smart CTA

The grand finale of your presentation deserves a touch of flair. Instead of a simple 'Thank you' slide, imagine ending with an interactive live chat prompt or a calendar invite for a follow-up. It's like the encore at the end of a concert, giving your audience a chance to engage further.

These smart CTAs aren't just functional; they're creative extensions of your narrative. By integrating them, you're not just concluding your presentation; you're opening doors to new conversations and possibilities.

Here's a great example of a smart CTA:

3 presentation opening ideas

Kicking off a presentation with a bang can set the tone for everything that follows. Here are 3 captivating ways to grab your audience's attention right from the get-go:

Dive into a story: Begin with a personal anecdote or a relatable tale. It's like inviting your audience around a campfire, setting the stage for a memorable narrative.

Pose a thought-provoking question: Challenge your viewers with a question that gets their gears turning. It's an instant engagement booster, making them active participants.

Share a startling statistic: Drop a number that makes jaws drop. When you hit them with a fact that's hard to ignore, you've got their undivided attention.

Want more insights on crafting the perfect presentation opener? Check out our article on how to start a presentation people read to the end .

3 presentation closing ideas

Wrapping up a presentation is just as crucial as the opening. It's your final chance to leave a lasting impression. Here are 3 best ways to ensure your audience walks away inspired:

Circle back to the start: Revisit your opening story or statement, bringing your narrative full circle. It's a neat way to tie everything together and reinforce your key message.

End with a Call-to-Action: End with a captivating personal video message or a lively animation. It's a unique way to engage, surprise, and guide your audience on what's next.

Share an inspiring quote: Leave them with words that resonate. A powerful quote can sum up your message and linger in their minds long after.

Here's an example of a presentation with a personal video message at the end:

Hungry for more tips on crafting the perfect presentation finale? Read our blog post on how to end a presentation and get people to act .

Best tools for making creative presentations

Crafting creative presentations is an art, and like any artist, you need the right tools to bring your vision to life. Here's a curated list of platforms that are pushing the envelope in presentation design:

Storydoc : Beyond traditional slides, Storydoc offers interactive web stories. It's not just about displaying content; it's about creating experiences. With dynamic visuals and interactive elements, your audience is in for a treat.

Pitch : Collaboration is Pitch's forte. Designed for teams, it offers real-time editing, customizable templates, and a sleek interface. It's where ideas transform into visually stunning stories.

Genially : From animated presentations to responsive infographics, Genially provides tools that make your content come alive on the screen.

Beautiful.ai : Automated design assistance is its claim to fame. Feed in your content, and watch as the tool intuitively crafts slides that are both coherent and captivating.

Canva : A versatile design platform, Canva boasts a variety of templates for presentations, graphics, and more. Its drag-and-drop interface ensures even design novices feel like pros.

Visme : Tailored for visual storytelling, Visme offers a rich library of assets. Think dynamic charts, data widgets, and a suite of animations that turn your data into visual narratives.

Creative presentation templates

Ever felt the weight of the cursor blinking on an empty slide, almost taunting you to come up with something creative?

It's like being handed a stage with an eager audience, but the script is yet to be written. That initial step can be the hardest, but what if you had a little nudge in the right direction?

Creative presentation templates can help you shape your story in a way that stands out in a sea of monotony. Think of them as the paint-by-numbers kits, where the structure is set, but the colors and flair? That's all you.

Grab one and see for yourself.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Home Blog Presentation Ideas 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

PowerPoint presentations are not usually known for being engaging or interactive. That’s often because most people treat their slides as if they are notes to read off  and not a tool to help empower their message.

Your presentation slides are there to help bring to life the story you are telling. They are there to provide visuals and empower your speech.

So how do you go about avoiding a presentation “snoozefest” and instead ensure you have an engaging and interactive presentation?  By making sure that you use your slides to help YOU tell your story, instead of using them as note cards to read off of.

The key thing to remember is that your presentation is there to compliment your speech, not be its focus.

In this article, we will review several presentation tips and tricks on how to become a storytelling powerhouse by building a powerful and engaging PowerPoint presentation.

Start with writing your speech outline, not with putting together slides

Use more images and less text, use high-quality images, keep the focus on you and your presentation, not the powerpoint, your presentation should be legible from anywhere in the room, use a consistent presentation design, one topic per slide, avoid information overwhelm by using the “rule of three”.

• Display one bullet at a time

Avoid unnecessary animations

• Only add content that supports your main points

Do not use PowerPoint as a teleprompter

• Never Give Out Copies of the Presentation

Re-focus the attention on you by fading into blackness

Change the tone of your voice when presenting, host an expert discussion panel, ask questions, embed videos, use live polling to get instant feedback and engage the audience.

• He kept his slides uncluttered and always strived for simplicity
• He was known to use large font size, the bigger, the better.
• He found made the complex sound simple.

He was known to practice, practice, and keep on practicing.

Summary – how to make your presentation engaging & interactive, fundamental rules to build powerful & engaging presentation slides.

Before we go into tips and tricks on how to add flair to your presentations and create effective presentations, it’s essential to get the fundamentals of your presentation right.

Your PowerPoint presentation is there to compliment your message, and the story you are telling. Before you can even put together slides, you need to identify the goal of your speech, and the key takeaways you want your audience to remember.

YOU and your speech are the focus of this presentation, not the slides – use your PowerPoint to complement your story.

Keep in mind that your slides are there to add to your speech, not distract from it.  Using too much text in your slides can be distracting and confusing to your audience. Instead, use a relevant picture with minimal text, “A picture is worth a thousand words.”

This slide is not unusual, but is not a visual aid, it is more like an “eye chart”.

Aim for something simpler, easy to remember and concise, like the slides below.

Keep in mind your audience when designing your presentation, their background and aesthetics sense. You will want to avoid the default clip art and cheesy graphics on your slides.

While presenting make sure to control the presentation and the room by walking around, drawing attention to you and what you are saying.  You should occasionally stand still when referencing a slide, but never turn your back to your audience to read your slide.

You and your speech are the presentations; the slides are just there to aid you.

Most season presenters don’t use anything less than twenty-eight point font size, and even Steve Jobs was known to use nothing smaller than forty-point text fonts.

If you can’t comfortably fit all the text on your slide using 28 font size than you’re trying to say and cram too much into the slide, remember tip #1.4 – Use relevant images instead and accompany it with bullets.

Best Practice PowerPoint Presentation Tips

The job of your presentation is to help convey information as efficiently and clearly as possible. By keeping the theme and design consistent, you’re allowing the information and pictures to stand out.

However, by varying the design from slide to slide, you will be causing confusion and distraction from the focus, which is you and the information to be conveyed on the slide.

Technology can also help us in creating a consistent presentation design just by picking a topic and selecting a sample template style. This is possible thanks to the SlideModel’s AI slideshow maker .

Each slide should try to represent one topic or talking point. The goal is to keep the attention focused on your speech, and by using one slide per talking point, you make it easy for you to prepare, as well as easy for your audience to follow along with your speech.

Sometimes when creating our presentation, we can often get in our heads and try to over-explain. A simple way to avoid this is to follow the “ Rule of Three ,” a concept coined by the ancient Greek philosopher Aristotle.

The idea is to stick to only 3 main ideas that will help deliver your point.  Each of the ideas can be further broken into 3 parts to explain further. The best modern example of this “Rule of Three” can be derived from the great Apple presentations given by Steve Jobs – they were always structured around the “Rule of Three.”

Display one sentence at a time

If you are planning to include text in your slides, try to avoid bullet lists, and use one slide per sentence. Be short and concise. This best practice focuses on the idea that simple messages are easy to retain in memory. Also, each slide can follow your storytelling path, introducing the audience to each concept while you speak, instead of listing everything beforehand.

Presentation Blunders To Avoid

In reality, there is no need for animations or transitions in your slides.

It’s great to know how to turn your text into fires or how to create a transition with sparkle effects, but the reality is the focus should be on the message. Using basic or no transitions lets the content of your presentation stand out, rather than the graphics.

If you plan to use animations, make sure to use modern and professional animations that helps the audience follow the story you are telling, for example when explaining time series or changing events over time.

Only add engaging content that supports your main points

You might have a great chart, picture or even phrase you want to add, but when creating every slide, it’s crucial to ask yourself the following question.

“Does this slide help support my main point?”

If the answer is no, then remove it.  Remember, less is more.

A common crutch for rookie presenters is to use slides as their teleprompter.

First of all, you shouldn’t have that much text on your slides. If you have to read off something, prepare some index cards that fit in your hand but at all costs do not turn your back on your audience and read off of your PowerPoint.  The moment you do that, you make the presentation the focus, and lose the audience as the presenter.

Avoid Giving Out Copies of the Presentation

At least not before you deliver a killer presentation; providing copies of your presentation gives your audience a possible distraction where they can flip through the copy and ignore what you are saying.

It’s also easy for them to take your slides out of context without understanding the meaning behind each slide.  It’s OK to give a copy of the presentation, but generally it is better to give the copies AFTER you have delivered your speech. If you decide to share a copy of your presentation, the best way to do it is by  generating a QR code  for it and placing it at the end of your presentation. Those who want a copy can simply scan and download it onto their phones.

Tips To Making Your Presentation More Engaging

The point of your presentation is to help deliver a message.

When expanding on a particularly important topic that requires a lengthy explanation it’s best to fade the slide into black.  This removes any distraction from the screen and re-focuses it on you, the present speaker. Some presentation devices have a built-in black screen button, but if they don’t, you can always prepare for this by adding a black side to your presentation at the right moment.

“It’s not what you say, it’s how you say it.”

Part of making your presentation engaging is to use all the tools at your disposal to get your point across. Changing the inflection and tone of your voice as you present helps make the content and the points more memorable and engaging.

One easy and powerful way to make your presentation interactive is experts to discuss a particular topic during your presentation. This helps create a more engaging presentation and gives you the ability to facilitate and lead a discussion around your topic.

It’s best to prepare some questions for your panel but to also field questions from the audience in a question and answer format.

How To Make Your Presentation More Interactive

What happens if I ask you to think about a pink elephant?  You probably briefly think about a pink elephant, right?

Asking questions when presenting helps engage the audience, and arouse interest and curiosity.  It also has the added benefit of making people pay closer attention, in case they get called on.

So don’t be afraid to ask questions, even if rhetorical; asking a question engages a different part of our brain. It causes us to reflect rather than merely take in the information one way. So ask many of them.

Asking questions can also be an excellent way to build suspense for the next slide.

(Steve Jobs was known to ask questions during his presentations, in this slide he built suspense by asking the audience “Is there space for a device between a cell phone and a laptop?” before revealing the iPad) Source: MacWorld SF 2018

Remember the point of your presentation is to get a message across and although you are the presenter, it is completely fine to use video in your PowerPoint to enhance your presentation.  A relevant video can give you some breathing time to prepare the next slides while equally informing the audience on a particular point.

CAUTION: Be sure to test the video beforehand, and that your audience can hear it in the room.

A trending engagement tool among presenters is to use a live polling tool to allow the audience to participate and collect immediate feedback.

Using a live polling tool is a fun and interactive way to engage your audience in real-time and allow them to participate in part of your presentation.

Google Slides has a built-in Q&A feature that allows presenters to make the slide deck more interactive by providing answers to the audience’s questions. By using the Q&A feature in Google Slides, presenters can start a live Q&A session and people can ask questions directly from their devices including mobile and smartphones.

Key Takeaways from one of the best presenters, Steve Jobs

He kept his slides uncluttered and always strove for simplicity.

In this slide, you can easily see he is talking about the battery life, and it uses a simple image and a few words. Learning from Jobs, you can also make a great presentation too. Focus on the core benefit of your product and incorporate great visuals.

Source: Macworld 2008

SlideModel.com can help to reproduce high-impact slides like these, keeping your audience engagement.

He was known to use large font sizes, the bigger, the better

A big font makes it hard to miss the message on the slide, and allows the audience to focus on the presenter while clearing the understanding what the point of the slide is.

He found made the complex sound simple

When explaining a list of features, he used a simple image and lines or simple tables to provide visual cues to his talking points.

(This particular slide is referencing the iMac features)

What made Steve Jobs the master of presentation, was the ritual of practicing with his team, and this is simple yet often overlooked by many presenters.  It’s easy to get caught in the trap of thinking you don’t need to practice because you know the material so well.

While all these tips will help you create a truly powerful presentation , it can only achieve if applied correctly.

It’s important to remember when trying to deliver an amazing experience, you should be thoroughly prepared. This way, you can elevate your content presentation, convey your message effectively and captivate your audience.

This includes having your research cited, your presentation rehearsed.  Don’t just rehearse your slides, also take time to practice your delivery, and your tone.  The more you rehearse, the more relaxed you will be when delivering. The more confident you will feel.

While we can’t help you with the practice of your next presentation, we can help you by making sure you look good, and that you have a great design and cohesiveness.

You focus on the message and content; we’ll focus on making you look good.

Have a tip you would like to include?  Be sure to mention it in the comments!

Like this article? Please share

Audience, Engaging, Feedback, Interactive, Poll, Rule of Three, Steve Jobs Filed under Presentation Ideas

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2 Responses to “23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations”

Very great advices!

Greetings ! A compact composed communication for the host to have an impact -VOICE

Thank You ?

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10 Tips For Giving Effective Virtual Presentations

What to know before you go live.

September 26, 2016

Presenting online? Try these suggestions to improve your results. | Illustration by Tricia Seibold

As audiences go global and you need to reach more people through technology (including webinars, conference calls and teleconference), you must consider the challenges to connecting with a virtual audience. Here I pinpoint 10 valuable best practices to ensure you communicate successfully.

1. Be Brief

Audiences begin to lose attention after roughly 10 minutes of hearing from the same presenter. If you have more than 10 minutes of content, use interactive activities to keep your audience engaged (for example, take a poll, give quizzes, or ask audience members for their opinions via chat).

2. Be Simple

Keep slides simple — avoid too many words, graphics and animation features. Less is definitely more!

Light yourself well | Illustration by Tricia Seibold

3. Be a TV Personality

Look straight into your camera, not the screen. Wear clothing that is neutral in color (no plaids or stripes). Light yourself well and from above. Be mindful of what appears behind you in the background. Invest in a good microphone.

4. Be Standing

Even though your audience cannot see you, stand when you present. This allows you to stay focused and use good presentation delivery skills such as belly breathing, vocal variety, and pausing.

5. Be Prepared

Practice delivering your presentation with your technology in advance of your talk. Make sure all of the features of the technology work. Record your practice using the recording feature of your tool. Watch and listen to learn what works and what you can improve.

6. Be Assisted

Have someone available to deal with technical issues and to field email/text questions. Also, if you have multiple remote audience members in one location, be sure to pick one of them to be your “eyes and ears.” Ask them to queue up questions and facilitate discussion on your behalf.

7. Be Specific

Ask pointed questions to avoid too many people answering at once. For example, rather than ask, “Are there any questions?” try “Who has a question about the solution I provided?” Set a ground rule that people state their names prior to speaking.

Imagine your audience | Illustration by Tricia Seibold

8. Be Synchronized

Transitions are critical. You must connect what you just said to what is coming next when you move from point to point. Transitions between topics and slides are good opportunities to get people reengaged to your talk.

9. Be Connected

Imagine your audience even though you can’t see them. You can place pictures of audience members behind your camera so you can look at people as you present.

10. Be Early

Encourage your audience to access your call or webinar in advance of the start time so you can iron out any technical issues in advance and get them familiar with the technology.

Matt Abrahams is a Stanford GSB organizational behavior lecturer, author, and communications coach.

For media inquiries, visit the Newsroom .

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10 Expert Tips to Make Your PowerPoint Presentations More Engaging and Effective!

• Sathish Shanmugam
• January 8, 2023
• No Comments

PowerPoint presentations are an essential part of many business meetings, conferences, and even online classes. However, while PowerPoint can be a great tool to get your message across, it can also easily become boring and unengaging if not done right. Luckily, you can use plenty of tips and tricks to make your presentations more effective and engaging. 

Here are ten expert tips to help you create powerful and engaging PowerPoint presentations.

Table of Contents

1. Organize your content for maximum impact

Use 10-20-30 rule, use colors, shapes, and images effectively to draw attention, ensure design consistency, use visuals to support the narrative, benefits of using animation, things to consider when using animation, incorporate audio, video, and interactive elements, balance multimedia content with other elements, use charts and graphs to illustrate data points, understand the audience, utilize a logical structure, incorporate design templates and slideshows, prepare a script to help you stay on track, 8. consider using presentation platforms, 9. encourage audience participation, ask for feedback, review the notes, check the presentation, follow up with the audience.

Organizing content for PowerPoint presentations is important as it helps to keep the presentation focused and engaging. When organizing content, it is important to create an introduction, body, and conclusion that flow logically. Additionally, it is important to use visual cues such as headings and images to help the audience follow the presentation. Finally, it is important to use a consistent color palette, font, and style to help create a cohesive presentation that is visually appealing and easy to understand.

2. Choose an engaging visual design

When it comes to making a PowerPoint presentation engaging, visuals are key. Visual designs can help set the tone of your presentation and get your message across. Here are some tips on choosing an engaging visual design for your PowerPoint presentations .

The 10-20-30 rule for slideshows suggests that you should have no more than ten slides, 20 minutes of content, and 30-point font size. This is important because too many words or slides can be overwhelming and distracting. Instead, focus on the most important points and let visual elements do the work.

Consider using abstract shapes, large-high-quality photos, and vibrant colors to ensure that the visuals you choose are appealing and draw attention. Additionally, make sure that the visuals you choose are relevant to your message. For example, use visuals to show off its features if you’re discussing a product. You can also embed attractive QR codes with logos to provide more information on that product by linking to external resources.

To ensure that you keep your design consistent throughout the presentation, you must use similar colors and font sizes throughout. To make this easier, you can use dynamic presentation software or a template with hundreds of example slides that all follow the same design theme.

Visual design is an incredibly powerful tool for enhancing the narrative of a PowerPoint presentation. With the right elements, visuals can help to make a presentation more interesting and memorable for the audience. Visuals should be used strategically to support the narrative. Using visuals that reflect the presentation’s theme will help create a cohesive story that resonates with the audience.

Check out the video to learn about the core prinicple of visual design:

3. Enhance the presentation with animation

Animation can enhance a PowerPoint presentation by making it more visually engaging and helping control information flow.

•   Animation can add energy to static images and text and can also be used to add surprise elements that help make the content more memorable.
• Animations can help to draw your audience’s attention, making it easier for them to stay focused and remember the key points of your presentation. 
• It is important to use animations sparingly, as too many animations can detract from the main message of your presentation. So, make sure to use animation to control the presentation’s pace and keep the audience engaged.
• When adding animations, wait until you have added all the information and objects to the slides.
• Ensure that animations are visible and clear in a PowerPoint presentation to help the audience follow the content.
• Animations should also be used to keep the audience on track and help them to jump back into the topic at any time.

How to make animated powerpoint slide?

4. Include multimedia components

Including multimedia components in PowerPoint presentations is an effective way to make them more engaging. Multimedia combines different types of media, such as audio, video, animation, and images, which can help capture and maintain your audience’s attention.

Including multimedia components in Powerpoint presentations is quite easy. For example, you can crop images to fit shapes, play music in the background, embed YouTube videos , insert screenshots or screen clippings, remove background from pictures, combine shapes to create a custom shape, add sound effects to animations, etc.

Multimedia content can be a great way to bring your presentation to life, but it should not be the only element you use. While multimedia content can be eye-catching, too much of it can distract from the message you are trying to convey.

 Instead, try to use a mix of multimedia content, text, images, and diagrams that will help ensure that your presentation is visually appealing and informative. For example, if you have a video clip, don’t just rely on it to convey the message, but rather provide some additional information in the form of a text block or image that summarises the key points of the clip. This will provide context and help support the message you are trying to get across.

 Additionally, consider using multimedia content and other elements such as text, images, and diagrams to create a more interactive presentation. This will help keep the audience engaged and allow them to better understand the message you are trying to communicate.

5. Utilize data visualization and infographics

Utilizing data visualization and infographics in PowerPoint presentations can be beneficial for a few reasons. First, data visualization and infographics can help to illustrate complex concepts in an easy-to-understand way. Additionally, data visualization and infographics can help to make the content more engaging and visually appealing. Furthermore, data visualization and infographics can help ensure the audience can retain the information presented. Finally, data visualization and infographics can help to add a professional look to the presentation.

Charts and graphs are powerful tools to make your PowerPoint presentations more engaging and effective. Not only do they help to break up the presentation to make it easier for the viewers to digest, but they also allow you to provide a visual representation of complex data that is easy to understand.

Here are some tips on how to use charts and graphs effectively in your PowerPoint presentations:

• Choose the right type of chart or graph: You have to choose the right charts or graphs depending on your data. For example, bar graphs are better suited for categorical data, while pie charts are better for numerical data.
• Keep it simple: Avoid overloading your charts and graphs with too much information, as this can make them difficult to read. Stick to just one or two key points you want to illustrate, and choose colors and fonts that are easy to read.
• Label your axes: Make sure your x and y axes are clearly labeled so audiences can easily follow the data points.
• Make sure your data is accurate: Before you present it, double-check to ensure it is accurate and up-to-date. This will ensure that your conclusions are reliable.
• Use the right scale: When creating your chart or graph, make sure that the scale is appropriate. If the scale is too large or small, it can be difficult to interpret the data.

How to make good infographic?

 6. Create an effective structure and flow

Creating an effective structure and flow to make your PowerPoint presentation more engaging is key to captivating your audience. Here are a few ways to create a flow and structure for your PowerPoint presentation .

The first step is understanding your audience and what their needs are. Knowing your audience’s interests can help you tailor your presentation to be more engaging and interactive. Once you have a good idea of who you’re speaking to, create an outline that will focus on the important points of your presentation. You can use the best AI presentation maker to help you with this.

A logical structure helps to organize the information clearly and logically, making it easier for the audience to follow and understand. It also helps to keep the presentation focused and on track, preventing it from becoming disorganized or tangential. A logical structure can be achieved through the use of clear headings and subheadings and visual aids such as charts and diagrams to illustrate key points.

Use design templates and slideshows to keep the look of your presentation consistent and visually appealing. Ensure to align all objects with the grid to ensure your visuals are perfectly in line.

7. Rehearse and practice

Preparing and rehearsing your presentation allows you to get comfortable with the material and will help you convey your message in a more confident and engaging way.

Having a script for your PowerPoint presentation can be an invaluable tool to ensure that you stay on track and keep to the main points you want to make. In addition, by preparing a script, you can ensure that your presentation runs smoothly and is more engaging and effective.

Here are some tips to help you write an effective script:

• Start with an outline of your presentation. This will help you organize your thoughts and ensure you don’t forget any important points.
• Write down the main points you want to make. Think about what information you want to convey in each section and decide how to present it.
• Include visuals. Think about how visuals or diagrams can help illustrate your points.
• Make sure your language is clear and concise. Avoid jargon and long sentences.
• Keep it conversational. Speak to your audience as if you are having a conversation with them.
• Become familiar with it and make sure you don’t forget any important points
• Timing yourself is an important factor in creating a good PowerPoint presentation. It is important to allocate enough time to cover all the necessary information but not so much time that the presentation becomes tedious for the audience. When practicing, note how long it takes to go through each slide. This will allow you to adjust the length of the presentation as needed and ensure that it flows smoothly.

Presentation platforms offer a wide range of features to help you create an interactive, visually appealing experience for your viewers. Many of these platforms have built-in templates and tools that make it easy to customize the look and feel of your slides. They also provide interactive elements such as quizzes, videos, audio clips, and animations that can add life to your presentation and keep your viewers engaged.

Encouraging audience participation is key to making a PowerPoint presentation more engaging. There are several techniques that can be used to foster engagement with the audience during a PowerPoint presentation.

• Firstly, maintaining eye contact, smiling, and using dynamic gestures and facial expressions will help make your message more memorable and engaging.
• Secondly, hosting an expert discussion panel or inviting guest appearances on stage can add an extra layer of engagement for the audience.
• Thirdly, you can use props or tangible objects to demonstrate ideas and allow the audience to engage with them.
• You can ask questions to keep your audience engaged with your PowerPoint presentations. Questions help to build suspense for the next slide, engage the audience in real time, and make people pay closer attention. It also causes people to reflect rather than merely take in the information one way.
• You can use live polling tools to get real-time feedback.

Effective methods to engage an audience in a presentation

10. Follow-up and review

Following up and reviewing a PowerPoint presentation is important in ensuring that the presentation is effective and that the audience understands the main points. There are several ways to follow up and review a presentation:

Ask the audience for feedback on the presentation, including what they found most useful or interesting and what they would like to see more of in the future.

Go over the notes you made during the presentation to see if there are any areas you may have missed or could have explained more clearly.

Review the presentation and make any necessary edits or updates based on the feedback you received.

Follow up with the audience after the presentation to see if they have any additional questions or concerns and to address any issues that may have come up during the presentation.

Creating engaging and powerful presentations with PowerPoint doesn’t have to be daunting. With the right tips and tricks, you can create presentations that will grab and hold your audience’s attention. Try out some expert tips to take your PowerPoint presentations from boring to brilliant! You can also take the help of professional designers to help you out with the visual aspect of  your presentation.

At Graphically.io , we are your go-to for all your creative needs! Our global network of customers can enjoy unlimited, custom-designed graphics and illustrations for one flat rate. We are committed to delivering exceptional and affordable designs, always ready for when you need them, no matter how soon. We also offer video creation in our standard package at no extra cost that can capture and captivate the attention of your clients and potential customers.

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10 Tips for Improving Your Public Speaking Skills

Few are immune to the fear of public speaking. Marjorie North offers 10 tips for speakers to calm the nerves and deliverable memorable orations.

Marjorie North

Snakes? Fine. Flying? No problem. Public speaking? Yikes! Just thinking about public speaking — routinely described as one of the greatest (and most common) fears — can make your palms sweat. But there are many ways to tackle this anxiety and learn to deliver a memorable speech.

In part one of this series,  Mastering the Basics of Communication , I shared strategies to improve how you communicate. In part two, How to Communicate More Effectively in the Workplace , I examined how to apply these techniques as you interact with colleagues and supervisors in the workplace. For the third and final part of this series, I’m providing you with public speaking tips that will help reduce your anxiety, dispel myths, and improve your performance.

Here Are My 10 Tips for Public Speaking:

1. nervousness is normal. practice and prepare.

All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice — a lot. Videotape yourself, or get a friend to critique your performance.

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2. Know Your Audience. Your Speech Is About Them, Not You.

Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

Be yourself, don’t become a talking head — in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

Practice Does Not Make Perfect

Good communication is never perfect, and nobody expects you to be perfect. However, putting in the requisite time to prepare will help you deliver a better speech. You may not be able to shake your nerves entirely, but you can learn to minimize them.

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About the Author

North is a consultant for political candidates, physicians, and lawyers, and runs a private practice specializing in public speaking, and executive communication skills. Previously, she was the clinical director in the department of speech and language pathology and audiology at Northeastern University.

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How-To Geek

8 tips to make the best powerpoint presentations.

Want to make your PowerPoint presentations really shine? Here's how to impress and engage your audience.

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Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

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How to Deliver Effective Presentations

Last Updated: April 27, 2024 Fact Checked

This article was co-authored by Maureen Taylor . Maureen Taylor is the CEO and Founder of SNP Communications, a leadership communications company based in the San Francisco Bay Area. She has been helping leaders, founders, and innovators in all sectors hone their messaging and delivery for almost 30 years, and has worked with leaders and teams at Google, Facebook, Airbnb, SAP, Salesforce, and Spotify. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 581,049 times.

Delivering presentations is an everyday art form that anyone can master. To capture your audience's attention, present your information with ease and confidence. Act as if you are in a conversation with your audience, and they will pay attention to you. To get this level of fluency, write an engaging narrative, use more visuals than text in your slides, and practice, practice, practice.

Rehearsing Your Presentation

• Deliver your summary to them in friendly, direct language, as if you were telling the story to a friend in a bar.
• In fact, you can tell the story to a friend in a bar. However, telling a colleague over coffee can work just as well.
• Get them to tell you what their takeaway was. If they can summarize your message accurately, that's a good sign.

• Ask them to be your coach.
• Give them your presentation once or twice and let them ask you questions and give feedback.
• Ask them to point out moments that are dull or confusing.

• Write down what you're afraid of. What exactly worries you when you give a speech? Looking foolish? Being asked a hard question? Write down your exact fears, and then consider them each individually.
• Think about what you will do in each situation. For instance, if your fear is, "I'll forget what I'm saying," you can prepare a plan like, "If I forget what I'm saying, I'll pause, scan my notes, and find the next important point I need to make."
• Catch your negative thoughts, and calm them. If you think, "I'm going to get nervous and sweaty," replace it with, "I have important information to deliver and everyone is going to pay attention to that."

• Give yourself extra time if you plan to take questions, or if you anticipate lots of digressions.

• This doesn't mean sticking to a strict script every time. Instead, when you rehearse, improvise freely. Deliver your main points, but include quips and anecdotes that occur to you as you go. You'll remember the best ones when you actually deliver the presentation.

Delivering Your Presentation with Confidence

• Remind yourself that your audience likely can't see your nerves.
• Take a deep breath and exhale before you go on stage.

• If there are too many people to really see faces, just look boldly into the crowd.

• Move your hands as you speak. Don't wave them, as this will make you look nervous. Instead, try calmly gesturing with your palm out when you make a point. If you describe a shape, draw it in the air with your hands.

Crafting a Compelling Presentation

• Have a clear through line that runs through all parts of your presentation, leading to your main point.
• Include stories that put your listeners into a situation. Get their energy with tactile details (sound, sight, smell, taste, touch) and descriptions of an emotional state.
• Include moments of reflection in which you share how you felt or feel.

• As always with humor in a work setting, remember that humor varies widely between cultures. Avoid making any jokes that make fun of anybody's sex, gender, race, class, or ability. Remember to "punch up"—if your jokes take someone on, take on someone with more power than you, rather than less.
• If you get nervous, try starting your presentation with a simple joke or a funny story. It will put you and your audience at ease.

• Ask the crowd to consider something or imagine something, and hold a moment of quiet while they do.
• Interactive moments make great pivots from one section of your talk to another.

• Will these be experts, or newcomers to your ideas? If they're experts, you'll need to present them with specific, technical, and new ideas. If they're newcomers, plan to introduce them more generally to your topic, and avoid technical terms.
• Will audience members be on your side from the start, or will they need persuading?
• Will you have a large, faceless crowd, or a small group? If you're working with a small group, you can include them in parts of your presentation through questions, personal digressions, and conversations.

How Should You End a Presentation?

Expert Q&A

You Might Also Like

• ↑ http://firstround.com/review/This-Advice-From-IDEOs-Nicole-Kahn-Will-Transform-the-Way-You-Give-Presentations/
• ↑ https://www.student.unsw.edu.au/rehearse-your-presentation
• ↑ https://www.comm.pitt.edu/speech-anxiety
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-anxiety
• ↑ https://www.student.unsw.edu.au/speaking-audience
• ↑ https://www.toastmasters.org/resources/public-speaking-tips/gestures-and-body-language

About This Article

If you're worried about delivering an effective presentation, go over your notes again and make sure your presentation is telling a story with a distinct beginning, middle, and end. This type of structure will make it easier for people to follow along, and when you finish your presentation, they'll be more likely to remember what it was about! If you're still unsure, try practicing in front of other people before the big day. By rehearsing your presentation in advance, you'll not only feel more comfortable when you present it in front of an audience, but you can also get helpful feedback from your peers to make your presentation even better. Alternatively, if you're feeling a little nervous, identify what exactly you're afraid of happening during your presentation, and then come up with a plan for each scenario so you're less stressed about it. For example, if you're worried about forgetting what to say next, you could make a list of all the important points you need to make and have it with you during your presentation. For tips from our Communications co-author, like how to appear confident during a presentation, keep reading! Did this summary help you? Yes No

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10 slide design tips for producing powerful and effective presentations

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This article is also available as a PDF download .

By Garr Reynolds

#1: Keep it simple

PowerPoint uses slides with a horizontal, or Landscape, orientation. The software was designed as a convenient way to display graphical information that would support the speaker and supplement the presentation. The slides themselves were never meant to be the star of the show. (The star, of course, is your audience.) People came to hear you and be moved or informed (or both) by you and your message. Don’t let your message and your ability to tell a story get derailed by slides that are unnecessarily complicated, busy, or full of what Edward Tufte calls “chart junk.” Nothing in your slide should be superfluous, ever.

Your slides should have plenty of white space, or negative space. Do not feel compelled to fill empty areas on your slide with your logo or other unnecessary graphics or text boxes that do not contribute to better understanding. The less clutter you have on your slide, the more powerful your visual message will become.

#2 Limit bullet points and text

Your presentation is for the benefit of the audience. But boring an audience with bullet point after bullet point is of little benefit to them. Which brings us to the issue of text. The best slides may have no text at all. This may sound insane given the dependency of text slides today, but the best PowerPoint slides will be virtually meaningless without the narration (that is you). Remember, the slides are meant to support the narration of the speaker, not make the speaker superfluous.

Many people often say something like this: “Sorry I missed your presentation. I hear it was great. Can you just send me your PowerPoint slides?” But if they are good slides, they will be of little use without you. Instead of a copy of your PowerPoint slides, it is far better to prepare a written document that highlights your content from the presentation and expands on that content. Audiences are much better served receiving a detailed, written handout as a takeaway from the presentation, rather than a mere copy of your PowerPoint slides. If you have a detailed handout or publication for the audience to be passed out after your talk, you need not feel compelled to fill your PowerPoint slides with a great deal of text.

We’ll talk more about this in the delivery section below, but as long as we are talking about text, please remember to never, ever turn your back on the audience and read text from the slide word for word.

#3: Limit transitions and builds (animation)

Use object builds and slide transitions judiciously. Object builds (also called animations), such as bullet points, should not be animated on every slide. Some animation is a good thing, but stick to the most subtle and professional (similar to what you might see on the evening TV news broadcast). A simple Wipe Left-to-Right (from the Animations menu) is good for a bullet point, but a Move or Fly, for example, is too tedious and slow (and yet, is used in many presentations today). Listeners will get bored quickly if they are asked to endure slide after slide of animation. For transitions between slides, use no more than two or three types of transition effects and do not place transition effects between all slides.

#4: Use high quality graphics

Use high quality graphics, including photographs. You can take your own high quality photographs with your digital camera, purchase professional stock photography, or use the plethora of high quality images available online. (But be cautious of copyright issues.) Never simply stretch a small, low-resolution photo to make it fit your layout–doing so will degrade the resolution even further.

Avoid using PowerPoint Clip Art or other cartoonish line art. Again, if it is included in the software, your audience has seen it a million times before. It may have been interesting in 1993, but today the inclusion of such clip art often undermines the professionalism of the presenter. There are exceptions, of course, and not all PowerPoint art is dreadful, but use it carefully and judiciously.

I often use images of people in my slides, as photography of people tends to help the audience connect with the slide on a more emotional level. If the photographic image is secondary in importance, then I decrease the opacity and add a Gaussian Blur or motion filter in Photoshop. If the photographic image is the primary area I want the audience to notice (such as a picture of a product), then the image can be more pronounced and little (or no) text is needed.

#5: Have a visual theme but avoid using PowerPoint templates

You clearly need a consistent visual theme throughout your presentation, but most templates included in PowerPoint have been seen by your audience countless times (and besides, the templates are not all that great to begin with). Your audience expects a unique presentation with new (at least to them) content; otherwise, why would they be attending your talk? No audience will be excited about a cookie-cutter presentation, and we must therefore shy away from any supporting visuals, such as the ubiquitous PowerPoint Design Template, that suggests your presentation is formulaic or prepackaged.

You can make your own background templates, which will be more tailored to your needs. You can then save the PowerPoint file as a Design Template (.pot) and the new template will appear among your standard Microsoft templates for your future use. You can also purchase professional templates online.

#6: Use appropriate charts

Always be asking yourself, “How much detail do I need?” Presenters are usually guilty of including too much data in their onscreen charts. There are several ways to display your data in graphic form; here are a few things to keep in mind:

Pie charts. Used to show percentages. Limit the slices to 4-6 and contrast the most important slice either with color or by exploding the slice.

Vertical bar charts. Used to show changes in quantity over time. Best if you limit the bars to 4-8.

Horizontal bar charts. Used to compare quantities. For example, comparing sales figures among the four regions of the company.

Line charts. Used to demonstrate trends. For example, here is a simple line chart showing that our sales have gone up every year. The trend is good. The arrow comes in later to underscore the point: Our future looks good!

In general, tables are well suited for side-by-side comparisons of quantitative data.

However, tables can lack impact on a visceral level. If you want to show how your contributions are significantly higher than two other parties, for example, it would be best to show that in the form of a bar chart (below). But if you’re trying to downplay the fact that your contributions are lower than others, a table will display that information in a less dramatic or emotional way.

#7: Use color well

Color evokes feelings. Color is emotional. The right color can help persuade and motivate. Studies show that color usage can increase interest and improve learning comprehension and retention.

You do not need to be an expert in color theory, but it’s good for business professionals to know at least a bit on the subject. Colors can be divided into two general categories: cool (such as blue and green) and warm (such as orange and red). Cool colors work best for backgrounds, as they appear to recede away from us into the background. Warm colors generally work best for objects in the foreground (such as text) because they appear to be coming at us. It is no surprise, then, that the most ubiquitous PowerPoint slide color scheme includes a blue background with yellow text. You do not need to feel compelled to use this color scheme, although you may choose to use a variation of those colors.

If you will be presenting in a dark room (such as a large hall), a dark background (dark blue, gray, etc.) with white or light text will work fine. But if you plan to keep most of the lights on (which is highly advisable), a white background with black or dark text works much better. In rooms with a good deal of ambient light, a screen image with a dark background and light text tends to washout, but dark text on a light background will maintain its visual intensity a bit better.

Learn more:

• PresentationPro.com has some great Flash tutorials, including one on color.
• Go to the CreativePro.com to learn more about color.
• Dummies.com has a good short article on how to use the Color Schemes in PowerPoint.

#8: Choose your fonts well

Fonts communicate subtle messages in and of themselves, which is why you should choose fonts deliberately. Use the same font set throughout your entire slide presentation and use no more than two complementary fonts (e.g., Arial and Arial Bold). Make sure you know the difference between a serif font (e.g., Times New Roman) and a sans-serif font (e.g., Helvetica or Arial).

Serif fonts were designed to be used in documents filled with lots of text. They’re said to be easier to read at small point sizes, but for onscreen presentations, the serifs tend to get lost due to the relatively low resolution of projectors. Sans- serif fonts are generally best for PowerPoint presentations, but try to avoid the ubiquitous Helvetica. I often choose to use Gill Sans, as it is somewhere in between a serif and a sans-serif font and is professional yet friendly and “conversational.” Regardless of what font you choose, make sure the text can be read from the back of the room.

#9: Use video or audio

Use video and audio when appropriate. Using video clips to show concrete examples promotes active cognitive processing, which is the natural way people learn. You can use video clips within PowerPoint without ever leaving the application or tuning on a VCR. Using a video clip not only will illustrate your point better, it will also serve as a change of pace, thereby increasing the interest of your audience.

You can use audio clips (such as interviews) as well. But avoid using the cheesy sound effects that are included in PowerPoint (such as the sound of a horn or applause when transitioning slides). The use of superfluous sound effects attached to animations is a sure way to lose credibility with your audience.

#10: Spend time in the slider sorter

According to the Segmentation Principle of multimedia learning theory, people comprehend better when information is presented in small chunks or segments. By getting out of the Slide view and into the Slide Sorter view, you can see how the logical flow of your presentation is progressing. In this view, you may decide to break up one slide into, say, two or three slides so that your presentation has a more natural and logical flow or process. You’ll also be able to capture more of the gestalt of your entire presentation from the point of view of your audience. You will be able to notice more extraneous pieces of visual data that can be removed to increase visual clarity and improve communication.

Garr Reynolds is currently Associate Professor of Management at Kansai Gaidai University, where he teaches Marketing, Global Marketing, and Multimedia Presentation Design. Garr is active in the Japanese community and can often be found presenting on subjects concerning design, branding, and effective corporate communications. In addition to his Web site , he maintains a blog, Presentation Zen , which offers insights into professional presentation design.

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5 Steps to Preparing an Engaging Industry Presentation You can make a great impression and generate interest with an exciting, informative presentation. Find out my five secrets to creating an industry presentation guaranteed to wow.

By Cyrus Claffey Edited by Chelsea Brown May 28, 2024

Key Takeaways

• This article offers practical advice for delivering impactful presentations at industry events, emphasizing the importance of a comfortable stage presence, understanding your audience, designing effective slides and more.

Opinions expressed by Entrepreneur contributors are their own.

Industry events are a chance to network with your colleagues and impress distributors — but to really make the most of your time at a conference, you need to learn how to prepare a presentation that engages, informs and leaves an impact.

I've presented at some of the most important real estate and property technology events in the country as the founder of ButterflyMX . Here are a few tricks I've picked up along the way to wow any audience.

Related: 6 Tips for Making a Winning Business Presentation

1. Getting comfortable with the stage

I recommend taking a walk around the stage before your presentation. By familiarizing yourself with your environment, you can prepare yourself better.

And while you're on stage, a relaxed, comfortable presence goes a long way in keeping your audience engaged . Whether you want to play your presentation casually or more formally, audiences can sense discomfort, which prevents them from fully connecting with your message.

To project your sense of comfortability, focus on your body language . You can project confidence by speaking slowly and clearly and by walking across the stage to keep the audience's attention — even if there's already a podium or lectern set up on stage.

Unfortunately, if a speaker spends too long standing behind the podium, an audience might interpret that as a sign of indecision and inaction from the speaker. Instead, you can remove any barriers between yourself and the audience by using the whole length of the stage.

2. Familiarity with industry statistics

An audience that doesn't know me might be wondering why they should be taking my advice. I certainly don't blame them. When I'm watching a new presenter, I ask the same question.

If you can back up your claims with hard data, your presentation will ring true with listeners. You can cite industry-wide statistics or establish your own bona fides by citing stats that buttress your own credibility by establishing your company's success.

In my case, I'm happy to use a couple of statistics that prove how successful my company, ButterflyMX, is in the proptech industry. For instance, we serve more than one million apartment units, and if you're interested in how consumers feel about us, look no further than the internet — we have over 20,000 five-star reviews !

Related: 7 Ways to Captivate Any Audience

3. Knowing your audience

Depending on who your audience is , you'll have to adjust your game plan and prepare for different things.

I've spoken at conferences where the audiences couldn't be more different — a presentation that wows one crowd might have no information that's applicable to another. As the founder of a property technology company, I have the pleasure of speaking at a variety of different conferences that serve different markets.

For example, integrators and installers might value a talk on product features and hardware more than others. And if I'm presenting to an audience of property managers, I'll know to dial down the technical talk and focus on the benefits a robust video intercom offers, such as simplifying their day-to-day workloads.

Depending on your audience, you need to strike the right balance between talking about hardware specs and features.

4. Designing your slides carefully

Slides are a good opportunity to share the aesthetics, tone and values of your company — but you've got to make sure you use them effectively.

A slide with too much text looks busy, and it'll distract your audience and draw focus away from you. Instead, consider putting that information into your notes and speaking it aloud. Slides should focus on one or two visual elements, like bullet points, charts and graphs.

As for the actual design of your slides, you should ensure that you adhere to your company's brand guidelines. If you're unfamiliar with the concept, brand guidelines are a single, governing document that goes over important design concepts like the colors and logos that your company has.

Related: 6 Ways to Take Your Next Presentation to the Next Level

5. Asking for audience participation

Asking for audience participation is the ultimate way to ensure everybody is locked in and paying attention — but it's also a double-edged sword. You also need to be prepared in case asking the audience to participate doesn't necessarily go your way.

For example, you might generally ask if an audience has any questions at the end of your presentation. But you run the risk of running into a hostile, bad-faith question — or you might even be met with silence.

That's why I'd recommend you give the audience questions and tasks that have a little more structure. You could do things like asking for a show of hands, asking for specific anecdotes or taking a poll.

Polls have gotten an especially high-tech upgrade recently — see if you can set up an electronic voting system that allows audience members to vote with their smartphones. Then, you'd be able to throw the results on screen and watch them update in real time!

You should pepper these interactive sections throughout your presentation to ensure that audiences are engaged throughout your entire talk.

Entrepreneur Leadership Network® Contributor

Founder of ButterflyMX

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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The 10 Most Effective Content Creator Tools in 2024

W elcome to the content creator revolution! Today content creators in 2024 can monetize make their content and grow their businesses on a global level. In the world of online creation, creating meaningful content used to be a huge challenge for content creators. Nowadays, entrepreneurs are busy creating content, developing campaigns, reviewing analytics, and creating content marketing strategies with powerful online tools to stand out amongst the vastness of the web. Read on to learn about the 10 most  effective online tools for content creators  in 2024!

Image by Pixabay.com

With the use of  online tools  and  AI design software  that work effectively, content creators can truly engage their audience to the max.

The exciting thing is that marketers have started relying on these online tools, and it extraordinary how they got along before without them.

To summarize and clarify this more in-depth, continue reading to know which  online tools  are worth using to best grab your audience and explode your business. 

Need more? Here’s some more ‘can’t do without marketing and promotional content  creator FREE tools‘that I use myself every day!

Why Is Sharing Content Essential to Engage Your Audience?

Sharing content is vital today because it’s the ideal way to find out how your customers respond to your brand.

Moreover, without effective content you may not be able to know which products or services your customers are most interested in. 

In fact, after a recent survey, it was concluded that  sharing content  is essential for establishing personal and business relationships with others.

On the other hand, isn’t it wonderful that you have in-depth knowledge about something, and others can benefit from it?

However, it also allows you to bring the most value to your customers, and also entertain them so your brand will stand out in their memory. 

The right content brings  trust , authenticity and even offer an emotional connection to people.

Despite these general facts, you’ll also notice while sharing content that certain people will tag each other and bring business resources to you.

Creating inspirational and motivating content that provides valuable offerings should be your number one goal in content creation. 

Keeping these interesting facts in mind, let’s explore some of the most effective online tools that enable content creators to  make blogs more engaging to drive more traffic to them . 

The Top Online Tools for Content Creators

Image by Pixabay.com by Gerd Altmann

1 – Visme: The Perfect Online Tool for Content Creators

In this digital era, Visme is an online design and publishing tool with a mission to empower everyone in the world even if you lack creative design skills.

It can help you create and design anything and publish anywhere. 

It works perfectly for brands and businesses because it’s easily accessible by phone or tablet and is user friendly.

Not only can you use it to spice up your social media campaigns, email marketing and content marketing, but you can also use it to design things like presentations, invitations, posters, animation, infographics, AI images, brochures, business cards, and much more.

Moreover, you can use it for free. 

Visme has a free version for you to use. You’ll be able to create, download, and post visually appealing content to stand out from the crowd.

Browse through 1000s of professional templates for infographics, presentations, charts, maps, documents, printables and many more graphic design projects.

2 – Motionbox Video Creator

Video marketing is an excellent, if not the best source of conveying your message to your targeted audience with attractive visualization.

Nowadays, people tend to watch  videos  and reels instead of reading articles and content.

Motionbox.io is the perfect video marketing tool for all types of content creators. 

It’s an advanced, yet simple to use video marketing tool that allows your brand to come closer to your targeted audience by building the most intrigue. 

This fantastic video marketing tool is also extremely affordable. 

Try Motionbox.io here.

3 – grammarly: online creator tool to check plagiarism.

Grammarly is a check-plagiarism tool that instantly scans your text over billions of web pages in less time.

You will get accurate and precise results from this online tool. 

Grammarly  supports streamlined and effective writing . Their suggestions help identify and replace complicated sentences with more efficient ones, refresh repetitive language, and uphold accurate spelling, punctuation, and grammar.

Your data is safe and secure with this online tool because it instantly deletes the report and never stores it in the database.

The interface of this software is straightforward. 

Is it free to use Grammarly?

Their  free offering  equips you to spot and fix misspelled words, imperfect grammar, and punctuation mistakes.

You can  check for plagiarism  in your document within a minute, which is valuable and very necessary thing. Since websites with plagiarized content will be penalized by the search engines. 

Get Grammarly here!

4 –  the stan with me store .

Stan is a drag and drop store builder for creators and entrepreneurs to house all your content under one roof.

It’s simple to create an entire store (no tech, no coding needed) and extremely affordable and quick to design and set up!

Unlike other platforms they don’t take a cut of your profits!

With 3rd party integrations like email and other software, analytics and testimonials pages you couldn’t ask for a simpler way to design your own store in minutes!

The top creators online use  STAN. 

Reserve your name, set up your store and GO LIVE.

Get a FREE 14- Day Trial to see why Stan is so popular among creators!

5 – writesonic – ai writing tool.

Writesonic, is a content marketers dream tool that uses the power of AI (Chatsonic – similar to Chat GPT) to write all your text and marketing content.

It even translates it into several different languages!

This fantastic tool allows you to write better blog posts, social media copy and  create better content  in less time with much less effort.

If you are short on a budget and want to create as much content as possible, this tool will be an excellent option.

Luckily,  Writesonic Ai  is a content tool that uses advanced GT 3 technology to give accurate and best results.

Moreover, if you have a bunch of content or paraphrases that you need in less time, then give preference to this incredible online tool.

The good thing is that you can write unlimited words with this tool that will look just like a human has written it!

Unlike most AI content writing programs, you can  try Writesonic for FREE. 

6 – generate fake dialogues with fake iphone text generator.

Did you ever run through your social media accounts and see screenshots of interesting iPhone conversations?

They’re all over the place on  TikTok!

You can use the  iPhone text generator tool  to engage your audience via social media accounts.

Through it, you can discuss your products and services in an exciting way that conveys your marketing message and entertains the audience.

On the other hand, Gifs can also be used to instantly grab the attention of viewers.

7 – Giphy – Customized Gifs & Memes for Content Creators

A tool known as  Giphy  helps you create your personal and customized Gifs according to your business requirements.

If you think GIFs are fun to use in blog posts, you can look for GIFs on the internet’s best-known GIF database  GIPHY .

It can integrate with multiple apps and make GIF sharing simpler than ever.

Prefer memes?  Colorcinch  (formerly Cartoonize) has a  Free meme generator – along with tons of other photo editing tools  – simply upload, personalize and download!

8 – Audacity – Podcast and Audio Creation Tool

If you have recorded your voice for a podcast or a video and it sounded like a dying frog,  Audacity  is the right tool for you.

Audacity is a free, open-source, multi-track audio editing and recording software.

You can use it to record live audio, edit it (reduce noise, adjust speed, etc.), and export it.

Pricing:  Free.

9 – Free Stock Photo Online Tools for Content Creators

Free Stock photos come in super handy for creators. Especially since they come free for commercial or personal usage.

This  broad list  I put together provides 27 of the best rich stock libraries of high-quality images and photos free to use and shared under the creative common license – public copyright license.

Unsplash for example is a platform has over 207,000 contributing photographers and generates 17 billion photo impressions per month.

10 – DeepBrain AI

Realistic AI avatars, natural text-to-speech, and powerful text-to-video capabilities all in one AI video editor.   Accelerate your video projects at scale with AI-powered video creation.

Create a free AI studios Video!

Using these user friendly and effective  online tools for content creators  will make your life easier and your business process faster and more results oriented. 

We cannot deny that technology has improved and changed our way of working in the content marketing industry.

Don’t be afraid to steer away from the old methods and ramp up your strategies to catch the modern audience’s attention.

Next read>>> Top 11 TikTok Creator Tips to Make More Money in 2024 (msn.com)

Follow me for more ways to grow your epic online presence and business today!

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Want To Make It to the Forbes Richest List? Here Are 10 Steps To Build Your Wealth

Commitment to Our Readers

GOBankingRates' editorial team is committed to bringing you unbiased reviews and information. We use data-driven methodologies to evaluate financial products and services - our reviews and ratings are not influenced by advertisers. You can read more about our editorial guidelines and our products and services review methodology .

20 Years Helping You Live Richer

Reviewed by Experts

Trusted by Millions of Readers

Whether it is from saving or investing, most people have aspirations to increase their net worth or even become a millionaire. Some choose to live frugally to pad their savings accounts , and others take risks through high-return investments. However, if you want to make it to the Forbes Richest List, you will have to make some bold financial decisions to grow your wealth.

Read More: 6 Unusual Ways To Make Extra Money (That Actually Work)

Quick Take: How To Build Wealth

A quick way to take stock of your current wealth is to add the total value of all your tangible and intangible assets, then subtract debts. Once you know your starting point, you can begin building wealth. While it may seem somewhat impossible, learning how to build wealth is quite simple. No matter how old you are, with determination, you can amass wealth just like those on the Forbes Richest List.

Keep in mind that building wealth is not an overnight process. Here are some key takeaways to know:

• Determine your net worth to establish your starting point.
• Set short-term and long-term financial goals.
• Earn additional passive income when possible. 
• Automate your savings and investments.
• Develop good spending habits and saving strategies.
• Pay off high-interest debts first to reduce interest rates overall. 
• Continuously invest your savings and balance your portfolio.

10 Steps To Build Your Wealth

With dedication like Bill Gates, you can grow your wealth fast like Elon Musk . Before starting on this journey to boost your earned income or even shoot for $500 billion, it’s important to equip yourself with financial education. That alone should give you a jump start on these ten steps on how to build wealth.

• Venture into business
• Increase your income
• Improve your skill set 
• Create a budget
• Start an emergency fund
• Pay off debt
• Live below your means
• Diversify your stock market portfolio
• Invest in real estate
• Retirement savings plans

1. Venture Into Business

The wealthiest people in the world are not employees but business founders. Entrepreneurship fulfills two aspects of wealth building: income and high returns on accumulated wealth. Therefore, if you have a business idea that can increase your income, get started.

It doesn’t have to be a huge business. You can start a small business and offer the services you’re good at. For instance, with the emergence of the internet, you can create an entirely online-based business. If you’re busy with other things, you can hire people to run the business for you.

Who Is the Richest Person in the World? Though it does fluctuate from time to time depending on such variables as where Tesla stock is at or how much Amazon is producing, here are the richest people in the world according to Forbes:  Elon Musk Bernard Arnault Jeff Bezos Larry Ellison

2. Increase Your Income

Whether it’s part-time passive income or a full-time salary, when seeking your next job, make sure to get the most bang for your buck. You should factor in the cost of education, skill set required and other factors before picking a profession.

Higher-Paying Jobs

You can check out the U.S. Bureau of Labor Statistics for a detailed occupation database. From there, you can see high-paying jobs and their subcategories that you can apply to. Good examples of professionals paid highly include physicians, managers, nurses and engineers.

Side Hustles

Even if you have a job, you don’t have to only rely on your paycheck. You can run a successful side hustle to increase your income. You can turn your talent or hobby into monetary value during your free time.

There are many lucrative side hustles you can run online as long as you have internet access. These include:

• Working as a virtual assistant
• Freelance writing and editing
• Copywriting
• Online tutor, coach or consultant
• Web design, app development, coding, etc.

Other side hustles to consider include:

• Part-time professor at a local college
• Part-time gym instructor
• Freelance bookkeeping, tax preparation, tutoring
• Becoming a shopper
• Part-time driver for a ride-sharing or delivery service

3. Improve Your Skill Set

There are two ways you can grow your income and investments. You can either lower your expenses or increase your income. Most people focus on the first, forgetting the latter. You can increase your income by honing your skill set. This could include getting a degree, an MBA or a special designation, which can all earn you a promotion and salary increase.

4. Create a Budget

A budget is your financial plan, with expenditure estimates versus your income. A budget is an important tool in wealth creation. It gives you a view of your expenditures — the things you can cut to increase your savings.

To maintain a feasible budget , it is advisable to create a new one every month. Can you imagine a sailor without a compass? That’s what a person who spends their money without a budget is like. Such a person will likely eventually suffer a devastating financial crash.

One of the most popular and effective budgeting techniques is the 50/30/20 rule. This method suggests that 50% of your income goes to essentials, like food, rent and healthcare. Thirty percent goes to nonessentials, such as shopping and luxury activities. The remaining 20% is the most important allocation, which should go to savings.

5. Start an Emergency Fund

Emergency funds prepare you for unexpected events, like losing a job. Such occurrences can disorient your wealth building without emergency funds. Two common outcomes are selling the investment or incurring debts.

If you incur debts, your wealth starts diminishing. Also, you’ll have to pay interest for the debt. If you sell your investment, you lose the capital and interest you would otherwise earn. So, to avoid such scenarios, build an emergency fund as your backup money to settle surprise expenditures.

6. Pay Off Debt

Debt — whether it’s credit card debt, mortgage debt, student loan debt or any other kind — can pull you down every time you try to build your fortune. You can start by paying off high-interest debt, so you can save money and start building wealth.

7. Live Below Your Means

Overspending can dramatically impact your ability to build wealth. Cut spending on unnecessary things like eating out, buying designer clothes and regular vacations. While being frugal can be boring and unsatisfying, you’ll amass wealth over time and find it rewarding.

8. Diversify Your Stock Market Portfolio

Buying company shares is one of the best and most straightforward ways to build wealth. Through shares, you become a shareholder, owning a piece of the company. Buying stocks through exchange-traded funds is a transparent and risk-free form of investment.

ETFs are passive funds that are less risky. They help investors evade high fees and taxes. They also allow you to diversify your equities. That means you can focus your investment on specific ETFs, like emerging markets, developed markets or American markets.

Even though stocks are much riskier compared to other assets, they have the best return on investment. With the right strategy to diversify your investing options, you can lower the risks and maximize the returns.

9. Invest In Real Estate

Investing in real estate investment trusts gives you a chance to profit from the real estate industry without direct involvement. REITs are essentially real estate company stocks involved in buying and selling properties. Mortgage companies also fall into this category.

Every time the company’s value increases, you gain as well. REITs boast very high dividends, which you can reinvest for more returns.

10. Retirement Savings Plans

Retirement planning is crucial for not only building your wealth but also securing your financial future. Two popular examples include 401(k)s and Roth IRAs. 

A 401(k) is a defined contribution retirement account that employers offer their employees. You can dedicate a percentage of your pretax salary to this account by signing up for automatic deductions from your paycheck. Your employer can also match your contributions.

The investment earnings in a traditional 401(k) grow tax-deferred until withdrawn. If your employer offers it, you should take advantage of it. Though this is not a fast method on its own, you’ll be surprised at how quickly your wealth can increase if you combine it with other strategies.

A Roth IRA is an individual retirement account that allows for tax-free withdrawals, as long as you meet certain conditions. Investing in a Roth IRA is a perfect option if your employer doesn’t offer a 401(k). The 2024 contribution limit per year is $7,000 for people under 50, while those 50 and above can contribute up to $8,000. The best thing about a Roth IRA is that you fund after-tax dollars, unlike a traditional IRA, where you fund pretax dollars.

Final Take To GO

The most fundamental steps to building your wealth are having multiple income streams, saving money and investing. Remember, saving or investing small amounts regularly compounds into substantial wealth over time. You won’t make it to the Forbes List, or become one of the richest people in the world by accident. 

• Improve your skill set
• To build your wealth, set a savings goal, and then it's time to invest. When you invest your money, it gives you more money in return. Investing your income in the stock market, and in real estate and retirement accounts like a 401(k) or a Roth IRA, can build you build massive wealth over time.
• Invest in retirement savings plans such as a 401(k) or Roth IRA

Caitlyn Moorhead   contributed to the reporting for this article.

Information is accurate as of June 5, 2024. 

Our in-house research team and on-site financial experts work together to create content that’s accurate, impartial, and up to date. We fact-check every single statistic, quote and fact using trusted primary resources to make sure the information we provide is correct. You can learn more about GOBankingRates’ processes and standards in our editorial policy .

• IRS. 2022. "Retirement Topics - IRA Contribution Limits."
• Forbes. 2023. "THE REAL-TIME BILLIONAIRES LIST."

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Winter has officially arrived in Australia. Here's how to keep your home warm and power bills low

We're officially in winter now, so that means cranking up the heaters and bracing for an eye-watering power bill.

As households deal with cost-of-living woes and high electricity prices, we spoke to experts about how you can keep your bill down during winter — while staying warm.

Here's what they suggested.

Shop around for a better deal

Don't assume your current energy provider is offering you the best deal available.

Give them a call to find out the best deal they'll offer to keep you as a customer, and then ring up some competitors to compare the prices.

In 2023, the Australian Competition and Consumer Commission (ACCC) found as many as a quarter of customers were paying more on power bills than they needed to because they had not actively:

• Pursued the lowest-cost plans with their provider
• Switched providers to take advantage of new customer deals

The ACCC found in some cases those households could save up to $400 a year just by switching plans.

And if your current provider won't cut you a better deal, chances are somebody else will.

This government website can help you find which provider has the best rate.

If you live in Victoria, visit Victorian Energy Compare .

Heat the person first

It may seem like a simple concept, to heat the person, not the room first, but it can save you some money.

"We often want to crank the heat up so we can walk around the house in a T-shirt and shorts in winter, but that's not cost-effective," CHOICE home heating expert Chris Barnes tells the ABC.

According to the Australian Department of Energy, each additional degree of heating can add between 5-10 per cent to your energy use.

So before switching on the heat, try layering up first — think dressing gown, socks, slippers, or a beanie.

You could even consider an old fashioned item like a heated water bottle to keep you warm.

Cosy up with an electric blanket

Or what about something a bit more modern like an electric blanket or heated throw?

"Heated throws are energy efficient and don't actually use up a lot of electricity compared to a portable heater or aircon," Mr Barnes says.

Energy Australia says:

"On average, electric blankets cost about four cents an hour, compared to some space heaters which can cost around 15 cents an hour."

Calculations from CHOICE suggest you shouldn't expect to pay more than $46 per season to run a single bed electric blanket. This includes pre-heating it every night for three months.

Let the sunshine in

Simple, effective, and doesn't cost a cent.

On sunny days, take advantage of the winter rays by opening your curtains and letting the sunshine warm your spaces .

As the sun starts to dip, shut your curtains — this can help reduce the amount of air exchange between a cold window and the rest of the room.

Essentially, you want to trap the cold air behind the curtain .

Reverse cycle aircon vs portable electric heater

Not all heaters are equal.

Because when it comes to choosing a heating appliance, the option that is cheapest in the short-term and long-term are two very different things .

"Portable heaters are usually cheaper to buy up-front, but they are not cost effective to run in the long term," Mr Barnes says.

"And that's where the reverse cycle aircon comes into the picture. They're more expensive to install up-front, but in the long term they are far more energy efficient.

"They can deliver a lot more heating for the electricity they use."

Because every home is different, heating requirements will vary depending on a home's thermal efficiency, room size, and many other factors .

To give you an idea of the price difference between three heating options for a small room, CHOICE crunched some numbers .

Before we dive in, the calculations were based on 500 hours of use (6 hours a day for 3 months), with peak pricing at 40c/kWh for electric appliances and 4c/MJh for gas.

These are only test parameters — they may not be relevant to all households.

Reverse cycle aircon

Type: Mitsubishi Heavy Industries SRK25ZSXA-W reverse-cycle air conditioner

Upfront cost: $1,283 (plus installation)

Running cost in an average climate zone: $128

Type:  Rinnai Dynamo 15 portable gas heater

Upfront cost: $1,499

Running cost: $317.50

Portable electric heater

Type:  Dimplex DHCERA20E tower (ceramic) electric heater

Upfront cost: $145

Running cost: $411

As you can see, the electric heater will cost less than the reverse-cycle aircon for the first four years.

But after that, the aircon becomes the cheaper option.

Over four years the:

• Electric heater costs: $1,789 
• Reverse cycle aircon costs: $1,795

And if you're curious about how much the gas heater would cost over a four-year period, you're looking at $2,769 .

What should I set my heating temperature to?

If you do decide to use your aircon in reverse cycle mode, Climate Council head of policy and advocacy Jennifer Rayner says there is a sweet spot for a cost-effective temperature setting.

"You should set the heating slightly lower to 19 or 20 degrees instead of the typical 23 or 24 and then rug up in the house," Dr Rayner tells the ABC.

"A small thing like this can make a big difference to your power bill."

Flip the switch on your ceiling fan

Use your ceiling fan on reverse .

Most modern ceiling fans have a reverse switch that makes the blades turn clockwise. Since hot air rises, this will push the warm air back down towards the floor.

Mr Barnes says testing shows a heater uses less power when the ceiling fan is going at the same time.

"The heater doesn't have to work as hard as the fan is helping to circulate warm air throughout the room."

Keep the heat in

Draught-proofing your home can save you up to 25 per cent on your heating bills , the Australian Department of Energy says.

And Dr Rayner says this is the cheapest option to implement.

"This can be really simple like using door snakes, putting some rugs down, and making sure windows and doorways are properly sealed to stop air leaks from coming through."

One way to find drafts in your home is to light an incense stick or candle and look for the flutter that indicates there is air movement.

You could also consider window coverings.

As much as 40 per cent of a home's heating energy can be lost through the windows .

"Investing in quality curtains and blinds can make a difference to your home's warmth," Mr Barnes says.

"Look for fabrics meant for thermal efficiency such as honeycomb blinds."

Thermal film or double-glazing are also effective options, Dr Rayner says.

"Temporary film on windows can stop the heat from leaving, and a step above that is glazing, which is a more permanent, expensive solution."

Most of these tricks are something even renters can do too at a low cost.

Window sealing kits are available from your local hardware store.

Does it cost more to keep turning the heater on and off?

The more you can avoid stop/start situations , the better.

If you heat your house for a while, then turn your heater off — only to switch it back on when it gets cold again — your aircon is going to have to work hard to get back to the temperature you set .

"When you start a motor, that initial moment is where it uses a lot more power to get itself going," Mr Barnes says.

Whereas if it's on the same temperature (as suggested above), it's going to run more efficiently because you're preventing the start-up energy cost that comes with turning it on and off.

If you're thinking about leaving the heating on for prolonged periods of time, Mr Barnes says you shouldn't do this if your home isn't thermally efficient.

"You'd end up losing all the heat, and therefore wasting energy and spending more on your power bill."

Why do we see an increase in power bills during winter?

Mr Barnes says we tend to see a spike in energy usage in winter and summer because most homes aren't thermally efficient.

"They've been likened to glorified tents by some experts," he says.

"What that alludes to is a lack of insulation and a lack of being airtight.

"That means for example, when you're heating your home, a lot of that heat is being lost through cracks, uninsulated ceiling, and glass through the windows."

Dr Rayner echoed the same sentiment.

"Up to eight million homes were built before any minimum energy standards existed, and a vast majority of those homes still have poor energy ratings," she says.

"And they're generally not designed in ways that maximise comfort, safety and efficiency."

Are there any energy rebates available?

This year's federal budget included a $300 energy bill rebate for every household . It'll automatically be taken off your power bill.

Some states are also offering their own separate rebates on top of the federal government.

In Queensland, every household will receive a $1,000 credit on their power bills in July .

Eligible seniors, pensioners and concession card holders will receive a further $372.

If you're unable to load the form, click here .

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Create Your Course

10 steps to creating a wildly successful online course, share this article.

As you read this, you might have an online course idea already hanging out in your head.

If you’re passionate about a topic, you’re good at it, and it fulfills a need for someone – then you have all the makings of becoming a successful course creator. 

Creating an online course has never been easier thanks to a host of new tools and platforms that do most of the heavy lifting for you. All you need is your knowledge.

And if you’re building a business, learning how to create an online course is an ideal way to open up an additional revenue stream for your business while establishing you as an expert in your niche.

By creating online courses, you turn your tried and true industry expertise into a lead-generating, money-making, impact-creating online course that gets your valuable skills out into the world. 

To help you learn how to create online courses from scratch, we’ve broken the process into 10 easy stages – with plenty of tips from ultra-successful course creators who have the academies and the accounts to prove it. 

We’ve also included templates, guides and workbooks to support you every step of the way, so you can get your online course business up and running in no time. 

Here are our 10 steps to create an online course:

Pick the perfect online course topic

Check if there’s market demand for your course idea, create compelling learning outcomes, structure your online course, choose the most engaging and effective delivery method, produce your online course: filming, recording, and editing, choose your online course platform, establish your pricing structure, launch your online course and market for success.

• Build an online course community

How to create an online course from scratch

At the heart of learning how to create an online course is understanding what experience, expertise, and skills you have to offer the world.

We’ve tailored this guide to help you draw out your own unique perspective to solve your audience’s challenges, pain points, and problems. And build your personal brand in the process.

While it’s definitely not an exhaustive list of everything you’ll need to create and sell an online course – it’s a ‘birds-eye-view’’ of the major milestones on the journey to creating your first online course and tips to help you find your unique voice along the way from creators who have been exactly where you are.

Here’s our 10 steps to creating an online course that’s tailored to your audience – and feels authentically you. 

Choosing a topic for your online course is the first step to building a successful and buzzing course business.

Your ideal course topic should ideally be something you’re passionate about, you’re skilled at, have experience in, and have a target audience for.

In other words, here are the 4 things you need for your online course topic :

• Target audience

Let’s look at each of those in more detail…

Your passion

Your online course topic doesn’t have to be something you’re head over heels in love with – but it should be a topic you’re passionate about. That means something you don’t mind thinking about, talking about, and reading about for weeks, months, and even years on end.

If you’re passionate about your online course topic, then it will translate into your content. You’ll be better placed to inspire and engage your audience while making your course feel more authentic and relatable. And keep your customers coming back.

Warning: choose a topic you’re not passionate about and you risk getting tired of teaching it. (And your lack of passion will lead to a course that’s as enticing as a cardboard sandwich.)

Related: How To Turn Your Passion Into A Business

Your skills

As well as being a topic you’re passionate about, you also need to have the specific skills that will help you teach others about your topic.

That means your topic should be something you’ve learnt how to do – and you’re confident you can teach other people how to do too. It might be something related to your profession or career or to a hobby or skill you have.

By teaching your chosen topic on a public stage, you can help people learn from you and solve the challenges they’re facing – while setting you up as a thought leader in your field. 

“We all have a gift that someone needs… Don’t let technology, imposter syndrome, or any other limiting beliefs scare you. Just put yourself out there and get started because you can always perfect yourself as you go.” – AMANDA SCHONBERG, THINKIFIC COURSE CREATOR AND MEMBERSHIP SITE OWNER

Related: How To Monetize Your Expertise

Your experience

We’re all the sum of our experiences. And your unique experiences are what will ultimately help you create a winning and wildly successful online course business.

Your experiences can include:

• Work experience
• Educational experience
• Hobbies and interests
• Volunteering
• Personal experiences e.g. relationships, family, spiritual, cultural experiences

If you can draw out the experiences that shaped you both professionally and personally, you can find a unique perspective for your online course that will help you stand out from the crowd.

“If you’re an expert in something – either from schooling or personal experience – I believe that you already have everything you need inside of you… The world is just waiting for you to share your knowledge, expertise, and lived experience in a way that’s digestible for others.” – KIAUNDRA JACKSON, THINKIFIC COURSE CREATOR

Your target audience

To create online courses that people will actually want to buy, you need to make sure you have a target audience in mind from the very beginning. Who will your course help? 

Try answering these questions to find your target audience:

• What demographic groups are you most likely to help with your skills and experience? 
• How do your audience think? What are their values, interests, and attitudes?
• What needs, challenges, and frustrations do they have?
• What do they currently not know or need help with?
• How will your online course help them solve the challenges they’re facing?

People take online courses because they need help getting from where they are now to a place they want to be in their future – and your knowledge and expertise can help them get there quicker.

If you have a target audience in mind now, you can make sure that everything you do when you’re creating your online course is tailored to them – including your course content, delivery methods, marketing, and sales strategy.

Related: How To Define Your Target Audience (+Templates & Workbooks)

Activity: How to find an online course topic

To help you zero in on the perfect course topic, try this simple exercise:

Start by taking a sheet of paper and writing “Passions & Interests,” “Skills,” and “Experience & Achievements” across the top of the page. Draw a line between them so that each is in its own column.

Next, go column by column and write down as many things as possible that come to mind for each category. It doesn’t have to be perfect. Just write down what comes into your head.

Now review what you’ve written. Do you notice any similarities between the 3 columns? They could point you to your perfect course topic. If nothing comes up, keep brainstorming. Go step-by-step through your experiences, including your education, career, and how you like to spend time.

The truth is, you don’t need to have a degree or decades of experience in your chosen course topic to become a successful course creator. In fact, some of the best courses out there focus on things you might consider a hobby. 

Here’s a list of 10 online courses from some of our most successful course creators:

• Microsoft Excel  
• Content creation
• Mindfulness and meditation
• Photography
• Roller skating
• Dog training

There are so many online course ideas to choose from (the possibilities are literally endless…).

Remember: If you love your topic, you’re good at it, you have experience , and it fulfills a need for someone – then you have everything you need to create an online course.

Hands up, who wants to spend weeks of their life creating an online course only to have no one buy it? Nope. Didn’t think so.

Once you’ve picked your online course topic (or at least narrowed your choices down to 2 or 3 options), the next step is to do market research for your idea. The goal at this stage is to understand if there’s demand for your online course and who else is currently offering courses on that topic. 

If you’re just getting started, here are 4 questions to ask to help validate market demand for your online course:

• Are people asking questions about your topic? If yes, what questions are they asking?
• Who are your biggest competitors? Are there any topics, formats, or audiences they don’t cover or serve?
• Will someone pay money to solve the problem your course topic covers?

Let’s look at each question more closely and check out some tools that will help you complete your market research. 

What questions are people asking about your topic?

To understand what questions people are asking about your topic, you need to do some online research. Here are 4 places to look online:

• Try searching your topic on Reddit or Quora to see what questions come up and how often.
• Take a look at Answer The Public to see what people are asking, how, and how often.
• Scroll through any Facebook groups on your topic to gain some insight into the challenges your audience has.
• Follow relevant creators on LinkedIn to see what they’re saying about your topic and who is commenting on their posts.

If you know where your target audience spends most time online, start your research there. For example, if you’re targeting florists, consider doing your research on Instagram and Pinterest rather than LinkedIn.

After doing this research, you’ll probably have a few words, concepts and ideas that show up in posts, forums, and questions over and over. You can use these as keywords for your research in the next section. 

Are people searching for your topic and asking questions?

To understand whether or not there’s demand for your course topic, it helps to know how many people are searching for terms related to your idea online. 

Google Trends is the quickest way to check general search trends for your topic. These trends will give you a better idea of how popular a topic is and how it’s been performing over time. 

Use the keywords from your initial research to look up the popularity of your topic. For example, you can see below that “ Online Yoga Classes ” spiked in popularity at the start of the pandemic in March 2020. And it’s still popular today.

Search volume is also a great way to validate demand for an online course topic. Use a tool like Google keyword planner , Semrush, or Ahrefs to look at your topic’s search volume.  

Enter your keywords, and each tool will give you insights into how many people are searching for each keyword. 

The more people who are searching for each keyword – and the more competitive it is – the more sought- after your chosen topic is likely to be. As you can see, “Online yoga courses” is a popular keyword and has decent competition. 

Pro tip: Keep in mind that the search volume and competition you’ll see in keyword research tools only applies to the specific keywords you’re searching for. There can be hundreds of different keywords for any given topic. For example, running a search on “online yoga courses” will give you different results to searching for “online yoga courses for beginners” and  “yoga courses online”.

Related: 5 Steps To Test Your Online Course Ideas In The Real World

Who are your main competitors and what are they missing?

As well as researching what your audience is currently searching for, it’s a good idea to take a look at your competition too.

Do some research to figure out who your top competitors are and what their courses offer. While you’re unlikely to be the first person to think of your idea, there’s a good chance you can do it differently and offer your target audience something new and fresh.

Online course marketplaces are a good place to check what’s already out there. You can also do a simple Google search – such as “online courses on [ your topic or idea ]”.

Many creator educators make the mistake of thinking that lots of competition for their chosen topic means their online course idea won’t be successful. In fact, it shows there’s already a thriving market for your course idea and it’s well worth investigating further. If other people are making courses on that topic, there must be potential to generate revenue from it. 

The trick is to find a gap in the market. 

Finding a gap in the market means finding an opportunity to offer something new that your competitors aren’t currently catering to – such as:

• An audience: Is there a demographic or group of people who aren’t currently being served by your competitors? Who can you appeal to that your competitors can’t?
• An idea: Are there any key concepts, methods, or ideas that your competitors aren’t covering? What’s missing from their course content?
• A format: Is there a course style or format that your competitors aren’t currently offering? What could you do differently? How could you make your course more engaging?

The online courses already on the market have the upper hand. The creators behind those courses have been learning about your audience, developing their course, and tailoring their marketing for longer than you have. 

The best way to find success? Make sure you’re offering your audience something different to what’s already out there.

Here are a few examples of how creators managed to create new, different, and better online courses compared to their competitors.

Miss Excel – Making a (kinda) boring subject fun

Despite the stiff competition for Microsoft Excel courses, Miss Excel – real name Kat Norton – carved out a niche for herself in a crowded marketplace by using TikTok to create bite-sized Excel courses and infusing creativity, fun, and enthusiasm into her content. Making an otherwise boring topic super approachable.  

Miss Excel began by posting a new video on TikTok once a day. Then one of her videos went viral and hit 100,000 views in just four days. After that, the rest was history.

After her first video hit it big, Miss Excel was able to massively increase her online course sales, quit her job, and focus on growing her online course business full-time. She now boasts an impressive lineup of courses on Thinkific , helping over 17,000 students learn how to improve their Excel skills and bringing in a whopping 6-figure income in the process. 

The Budgetnista – Catering to an underserved audience 

Thinkific creator Tiffany Aliche from The Budgetnista found there was no shortage of creators offering financial advice. But she quickly realized that few online courses were catering to women – specifically black women – and this was a niche where she could use her skills and expertise to make a meaningful difference. 

By creating online courses tailored to her target audience, Tiffany carved out a hugely successful niche in a competitive industry – and built a 7-figure business in the process. To date, she’s helped over 2 million women learn how to manage their money, get out of debt, and save money smarter.

“I want to help women, especially black women, live richer lives. Because we have been left out of the financial conversation for so long.” -TIFFANY ALICHE, THINKIFIC COURSE CREATOR AND MEMBERSHIP SITE OWNER

Will someone pay to solve the problem your course topic covers?

Of course, to validate your online course idea, you also need to make sure that people will be willing to pay money for the products and services you’re offering.

There are a few ways to figure out who will pay for your course and how much they’ll pay. Here are 3 popular methods to validate your course idea:

• Talk to your audience : If you’re not engaging your audience during your market research, you’re missing out on valuable insights. Ask your audience about their challenges, needs, and whether or not they’d pay for a course to overcome them. Use surveys, quizzes, and 1:1 interviews to conduct your audience research and hear what your audience have to say.
• Create a free mini course: To check demand for your online course topic, create a free mini course for people to download via your website and/or social media channels. Depending on the interest in your free course, you can get a feel for whether or not a paid course would sell – and gather feedback from your audience on what could be improved and what they want to see more of.
• Pre-sell your course : To avoid creating a full-length course that no one buys, try pre-selling your online course before you create it. Pre-selling is one of the best approaches to launching an online course to make sure that you have an audience ready-and-waiting for your release date – and it can pre-fund your course production too. 

Related: 4 Steps To Validating And Selling Your Online Course

Once you’ve finalized your course topic – including who you’re tailoring your course to – it’s time to get clear on what exactly you’re offering your learners.

A critical step in learning how to create an online course is identifying your learning outcomes. Think of learning outcomes like your big picture goals for the course. Your learning outcomes summarize what your learners will gain from taking your course – and they’ll also play a key part in marketing your course to potential students.

To your learners, your learning outcomes explain clearly and succinctly what they’ll be able to do after taking your course. This means they know exactly what they’re getting from your online course before they start, helping to make sure that the people who hit “buy” are the right fit for your product.

The result? Higher completion rates, better satisfaction scores , glowing testimonials, and fewer refund requests.

How to write learning outcomes for your online course

To help you write your learning outcomes for your online course, focus on these 3 key things:

• What your learners will be able to DO by the end of your course
• What your learners will KNOW by the end of your course
• How your learners will FEEL by the end of your course

In other words, your learning outcomes should cover the skills your learners will gain, the knowledge they’ll acquire, and the attitudes and emotions they’ll feel after completing it.

Here is a formula from our creators for creating winning learning outcomes. Use this structure to create your own:

VERB + What they will do (with a measurement where possible) + how they will do it.

For example:

By the end of this program, you will be able to formulate your 3 profitable packages and offerings for your wider online course business using our profitable education business model.

Complete this statement using the formula to write your own learning outcomes: 

By the end of this program, you will be able to…

•     __________________________

Try to repeat this exercise for the skills, knowledge, and emotions your learners will have. When you’re done, you should have 9+ learning outcomes for your course.

It’s up to you whether you choose to display your learning outcomes in sentence form like this, as bullet points, or in some other format on your sales page and website. For example, Mimi Goodwin’s Sew It! Academy has a range of learning outcomes listed under each of their course pricing plans. 

As you can see, the learning outcomes are clearly listed below the cost of each membership plan. Take the ‘Kids Only’ plan for example – learners will get to understand sewing machine basics, how to cut, pin, and iron, how to sew in a straight line, and the basic stitches and terms. 

With these basic learning outcomes, the Sew It! Academy’s customers know exactly what to expect from their purchase and can easily decide if it’s the right choice for them.

“If you start at the beginning, you just go down a rabbit hole… Instead, look at the end result that you want to achieve, and focus on how you’re helping your students to transform.” – GEORGE PITTS, THINKIFIC COURSE CREATOR

Related: How To Craft Magnetic & Compelling Learning Outcomes

Video embed: https://youtu.be/IauJLnNx8HI

Now you’re clear on the learning outcomes for your online course, you can begin to organize and structure your course content. 

If your course topic has a step-by-step linear progression – like learning a new yoga pose –  this stage should be easy.

If your course topic is more complex, you’ll need to break it down into smaller sub-topics. Try to group similar themes, tips, and ideas into different modules and structure the lessons within each module in the most progressive and logical manner. The idea here is to form a flowing sequence of lessons .

Need more help? Here are 4 tips from our creators:

Plan your online course with an instructional design storyboard

An instructional design storyboard will help save you a lot of time in the process of planning your online course content. It’s designed to keep your training focused and makes sure you hit all the most important points in the learning journey – before you sink time into fleshing out your online course.

Storyboards aren’t just a tool for planning videos. They can help you map high-level learning themes. For example, you could storyboard your student’s learning objectives using a Bloom’s Taxonomy storyboard , that covers all the levels of mastery your students need to master along the way.

Related: How to Plan an Online Course (Templates & Tips)

From here, you can start planning what courses you’ll need to create based on the themes you’ve come up with.

Related: 10 Instructional Design Models For Creating A Winning Online Course

Create a course outline

To give your course creation process more focus, create a course outline.

Think of your course outline as the roadmap for how your online course will bring your learners from point A to point B. A course outline will help you deliver content to your learners in a structured, ordered way, layering skill upon skill until they finish your course feeling like an expert.

To help you create yours, download a copy of our course outline template here.

“I’ll get a sense of how things [in the course] are flowing and then I work through it in order from the top down. I’m always adding in things, and sometimes I’ll take things out if they seem irrelevant or if I’ve covered it somewhere else.” – FIONA HUMBERSTONE, THINKIFIC COURSE CREATOR

Plan your individual lessons

As well as thinking about your high level course outline, you’ll also need to plan your individual lessons.

When it comes to creating a lesson plan , it’s helpful to start with a few questions to determine the goal of your lesson.

• What do your students already know?
• What do they need to learn?
• What tasks and activities will help to lock that knowledge into place?

Here’s an example of a lesson plan, including learning objectives and the key topics covered.

Lesson #1: How To Source Ingredients For Baking

Learning Objective: Learn how to source ingredients for baking to save time and money

Topics Covered:

• How to find fresh locally sourced ingredients
• What ingredients to buy in bulk for multiple recipes
• How to evaluate ingredients by nutritional value

Create a lesson plan for every lesson in your online course to help you structure your content – and make your life easier when it comes to recording and creating the lessons.

Related: The Ultimate List of Free Online Course Lesson Plan Templates

Consider how you’ll structure your course academy

Most creator educators rarely create just one online course. Chances are, you’ll probably end up with a whole academy made up of many different courses.

If you can think about how you’ll structure your academy at this stage, you can understand more clearly how each course fits into the wider framework of your business.

Here’s the simplest way to think about structuring your online courses – you can follow this method to create an entire academy:

For example, let’s say the goal of your academy is to teach people about sewing. You might have a bundle of courses on sewing projects and patterns, including:

• A course on fabrics and garment sewing; a chapter about how to draft a garment; and a video lesson on using basic shapes to create a clothing item.
• A course on pattern making; with a chapter on how to read basic patterns; and a video lesson demonstrating how to sew a pattern.

Sound familiar? We gave you a glimpse of this earlier with Sew it! Academy’s pricing plan. This example was lifted straight from their course catalog. The Sew it! Academy is an ideal example of how you can bundle separate courses into cohesive units and create an overarching academy with a clear goal. 

Check out this structure map for another basic example:

By thinking about your online courses as part of a wider academy, you can build a cohesive brand throughout all your course content – making it easier to sell your courses as bundles and become known as a thought leader in your industry or field. 

“You need to do two things: make it easy for somebody to tell a friend about what you do, and make it easy for your brand to have a professional, recognizable look. That brand recognition helps give people the ability to connect the dots.” – AMANDA ROBINSON, THINKIFIC COURSE CREATOR

You’re at the halfway point for how to create an online course that wows your audience.

To recap, you have:

• Picked the perfect course topic
• Validated demand for that topic
• Created clear and compelling learning outcomes
• Designed your course structure and plan

Now, it’s time to decide how you’ll deliver your content to create an engaging online course your learners will love.

When figuring out the best way to create an online course, you need to keep in mind your audience’s different learning needs and the ways you can deliver information to make your course as interesting as possible for your learners.

Here are a few questions to get the creative juices flowing:

• Will you have videos, reading content, activities, audio content?
• What type of visuals will you use?
• Will you have opportunities for social learning ?
• How will you make your course fun and engaging?
• How will you help students with different learning styles ?

To help you design effective learning content, follow these 3 tips.

Related: How To Design Your Online Course (Visually And Structurally)

Use a blend of different teaching techniques to make content more engaging

Traditional classroom experiences don’t always translate nicely into engaging online learning experiences. So it’s important to find ways to make your online course fun, easy, and interesting to complete. 

Here are 8 ways to make your online course more engaging :

• Bring storytelling into your teaching
• Create a learning community
• Use both synchronous and asynchronous learning
• Host live lessons or Q&As
• Use microlearning to break big topics into bite-sized chunks
• Include gamification to motivate your students
• Design your course to be accessible
• Make your courses interactive with quizzes

“I like to think of delivering your course like putting together a sitcom episode… Use lots of relevant and fun examples in your delivery and change slides and/or camera angles often. The former will keep the content interesting and the latter will re-engage the brain of your student.” – SAMANTHA KING, THINKIFIC COURSE CREATOR

Engagement strategies like live Q&As and quizzes can be fun and add another dimension to your course content, helping to create the best possible learning experience for your audience.

When you’re creating an online course, make sure you’re also using universal design learning principles to ensure your course is accessible for anyone and everyone.

“Ask questions that make them think. Throw in a surprise slide every now and then to alert their senses and above all incorporate an opportunity to connect with you either on Facebook Live, Zoom or Instagram Live.” – YETUNDE SHORTERS, THINKIFIC COURSE CREATOR

Related: 24 Expert Tips On How To Be A Better Teacher

Don’t make your online course too long

The ideal length of your online course is the shortest amount of time it takes to get your students from point A to point B. (The shorter, the better.)

There’s no one-size fits all approach to creating an online course. But in many cases, bite-sized learning can be just as impactful as a lengthy online course. 

A few factors may influence the length of your course – these include:

• The complexity of the topic: Your chosen course topic will determine how long your course content needs to be. For example, a course on rocket science will probably be longer than a course on how to change a tire.
• Requirements for continuing education credits: If you’re hoping to get your course certified for continuing education, your learners may need to complete a certain number of hours. These requirements will influence the length of your course and how complex your course may need to be.
• Your pricing structure: If you’re planning to create a range of online courses at different price points, this might influence how long your course is. For example, if you’re offering a deep-dive premium course offer , it may end up being longer and more in-depth than your lower ticket introductory course that just covers the basics.

Many first-time course creators fall into the trap of thinking they need to put everything they know into one course. But the secret to learning how to create an online course is knowing what to include – and what not to include.

In fact, you might be more successful if you break your course topic up into several smaller courses rather than one big course, giving your audience the chance to cherry pick the content they want to learn.

Add social elements like learning communities and cohort-based learning

We’re social animals. And one of the biggest challenges with self-paced online learning is finding ways to engage your learners and make the learning experience more social.

Consider building an online community to help facilitate meaningful connections between you and your customers. Learning communities complement online courses perfectly because they open up a space for social learning, peer-to-peer support, and learner-to-educator support. 

Online learning communities also help with accountability – learners can be paired up or placed in cohorts to collaborate on activities and hold each other accountable for hitting their learning goals.

“Online learning is definitely the thing that’s working… But along with that, I think a community or a way to touch base is important.” – EVELYN WOODS, THINKIFIC COURSE CREATOR

Cohort-based learning is also a popular format for online courses. This model differs from self-paced learning as it’s a synchronous learning method where people gather to learn in real-time, putting the emphasis on collaboration and teamwork rather than individual learning. Cohort-based classes are a little more work to manage and coordinate – but learners tend to love them. 

And as a bonus, online communities will also help you in marketing your online course, turning your learners into powerful brand advocates – and opening up more opportunities to upsell and cross-sell to your existing customers in the future. More on that below.

Related: How To Create A Cohort-Based Course

When you’re confident in your online course structure, plan, and delivery methods, you’re ready to start creating your online course for real – including filming, recording, and editing your content. 

While this process will look different for every creator, depending on your course delivery plan, it’s likely you’ll need to shoot some video content. And you know what that means… it’s time to get in front of the camera and hit record.

Some of the most popular recording styles for online course content include:

• Talking heads – One of the top recording formats for creating online courses, talking head videos feature your face and upper body in the frame as you talk to camera. You might have a greenscreen, projector or whiteboard behind you for helpful materials like presentation slides, visuals, diagrams, animations, and much more. Consider shooting other angles too to make your content more visually interesting.
• Screen recording – Record your device’s screen to create your online course content. This style of video is used most often to walk viewers through a process, explain a concept, or create a how-to guide. You might choose to feature your face or an avatar on-screen as well. 
• Voiceovers – A voiceover is similar to a screen recording but you’re narrating what’s happening on screen. This style is often used for presentations and usually the speaker isn’t shown on screen. 

Related: How To Set Up A Video Recording Studio

Pro-Tip: Even though you’re learning how to create an online course, try looking at resources for how to build a YouTube channel too as many of the same video recording and editing principles apply. Check out content like ‘ How to Edit YouTube Videos ’ or editing software roundups to learn everything you need to know.

Don’t worry about your course content being perfect at this stage. The important thing is to get your course out there and in front of your target audience so you can start collecting feedback – then you can go back and refine and even reshoot your content based on what your customers are saying.

“I think things are shifting to becoming less perfect… you don’t have to have a huge production company to produce a course. Everybody can become a course creator with just an iPhone Pro.” – LOLA MELANI, THINKIFIC COURSE CREATOR

If you need additional support or you want a professional touch to produce and edit your courses, consider outsourcing the work to skilled freelancers. Check out popular platforms like Upwork and Fiverr to find people ready and waiting to help you. 

Related: Best Equipment & Software for Creating Online Courses

Where you choose to host your online courses will shape the whole course experience – from creating your online course to onboarding learners to collecting feedback and issuing certificates.

When you’re building an online course business , it’s essential to choose a learning platform that fits all of your needs and can scale as you grow – including design, marketing, and community-building tools.

As you search for the perfect platform for your online courses, make sure you look at the marketing options on offer to help you promote your content. Here are some key questions to ask:

• What marketing integrations does this platform allow?
• Can I build a website and/or landing pages on this platform?
• What email marketing features do they offer?
• What metrics can I track?
• Can I create bundles and packages?

If in doubt, check out reviews, testimonials, and case studies from other creators who have used the platform to find out what it’s really like.

“Thinkific’s packages are simplistic and easy to follow. I love how user-friendly it is, and there is a ton of support. I like knowing that when I need something, I can get a response quickly.” – GEORGE PITTS, THINKIFIC COURSE CREATOR

Related: These are The Best Platforms for Online Course Hosting

A key part of figuring out how to create an online course is knowing how your course will fit into your business overall and the pricing structure you’ll use to sell them. 

Online courses pricing can range from zero to multiple thousands of dollars. To come up with a price tag for your course content, here are a few things to consider:

• What’s your pricing structure? How you choose to package your course as a product will influence the overall course design, the value you build into it, and how you market it. Are you selling a stand-alone course, a bundle, a membership, or a combination of these? Figure out your structure first to know how to price your online course.
• What are your income goals? Let’s be real – many creator educators choose to create courses to earn additional income. Look at what you’re hoping to earn from your online courses and price them accordingly. Remember the lower the price point, the more courses you’ll need to sell to hit your income goals.
• Where does your online course fit into your overall business? If you already have an established business, your plans for how you’ll use your online course content will likely impact how you choose to price your course. If you’re planning to use your online course as a free lead magnet , a passive income stream , or your primary product, this will influence your pricing.

There are no rules for setting a pricing structure for your online course. It’s up to you to decide what you want to charge.

For a starting point, look at what your competitors are charging. Take a look at the notes you took during your competitor research and compare the depth and complexity of their content to the course you’ve created. 

If you’re confident your course is significantly better than what’s currently on the market, then price yours higher than the competition. If your main priority is keeping your course accessible and selling to as many people as possible, then you may want to price it lower – but beware of underpricing.

Here are three reasons why you shouldn’t underprice your online course:

It will hurt your bottom line

If your course is a lot cheaper than your competition, people will assume it has less value and will be less likely to buy it. That means you could be driving customers away and into your competitors’ arms. 

If your strategy is to sell your course cheap to get as many learners as possible in the door, you also risk reducing the quality of the learning experience for your customers. Why? Because you’ll have less time to support your learners, answer questions, engage your audience, and offer a personalized experience.

For example, here are 5 different ways to make $50,000 selling an online course:

It’s a lot easier to manage 25 learners and provide a high-quality, tailored experience to your learners than to try and cater to 500. And the revenue result is the same.

Your marketing effort stays the same

The effort you need to put into marketing to get someone to buy your course at a lower price point is only marginally less than for a higher priced course – so don’t make the mistake of thinking you’ll instantly sell twice as many courses by low-balling.

This guide on how to price an online course gives you more details on why underpricing isn’t a good idea: 

(Assume each lead costs $5 and you have a 5% conversion rate.)

You can’t reinvest in growth if your margins are too low 

Putting a lower price point on your online course also results in a smaller marketing and advertising budget because you’ll have less money to reinvest. 

In the example below, the $50 course actually loses money compared to the $200 course: 

That $100 profit is money you can use to reinvest in filming equipment, a graphic designer, a better microphone, or even just a day off. 

Pricing your online course can be a tricky business – but don’t fall into the trap of undervaluing your expertise and pricing too low. It can end up damaging your reputation and losing you business in the long-run.

If you have no idea where to start with pricing your online course, try asking your audience. Set up a survey to find out how much they’d be willing to pay for your expertise. The results might surprise you.

“I saw what was included in other courses, how they were priced, the content, what I would change, and what I would add… that’s how I figured out the prices. It’s been five years and they haven’t changed.” – LOLA MELANI, THINKIFIC COURSE CREATOR

Now you’ve chosen and validated your topic, crafted your learning outcomes, created your course content, set up your school, and finalized your pricing, it’s time to launch! 

Give yourself a pat on the back, but don’t go anywhere…

If you think the work is over now you’ve completed your online course – think again. It takes a little more work to market and sell your course than just uploading it to your course platform and waiting. In reality, after launching your course you’ll need an ongoing marketing strategy to keep selling courses and converting followers into customers. In fact, your marketing plan can make the difference between zero sales and a seven-figure course business. 

To get started with your course marketing plan, try answering the following questions:

• How will you use social media to market your online courses?
• What types of content marketing will you use?
• What promotions and discounts can you offer?
• Will you run ads to market your courses?
• Do you have an existing email list you can sell to?
• Can you partner up with influencers?
• Will you run an affiliate program?

Each of these questions represent a possible pillar in your overall marketing strategy. Combine several of these strategies and you’re on the right path.

“The most important thing is not just to use marketing for the sake of it, but to actually get the right word out. I tend to prioritize quality and creativity over numbers. This has helped me build the right type of client relationships and gain traction.” – FIONA HUMBERSTONE, THINKIFIC COURSE CREATOR

Here’s a closer look at four of the most common marketing tools creator educators use to generate interest and drive sales for their online courses. 

Related: 58 Ways To Market Your Online Course & Increase Sales

Pre-sell your online course

Pre-selling your course means you start to sell it before you’ve even created it. 

This marketing method is one of the best ways to protect yourself from wasting time by creating a course that doesn’t sell – and drum up interest for your course.

To motivate customers to enroll early, consider an early bird special offer for anyone that buys your course during your pre-sell period. That might be a discount, bonus resources, or a sneak peek. 

Make sure your pre-sale is a limited time offer to create a sense of urgency and drive your audience to take action – you can include a countdown or stopwatch on your website, emails, and social media to drive home the message.

The main thing you’ll need to pre-sell your online course is a sales page – see more details on that below 👇

Create a sales page for your online course

Next, you’ll want to create a sales page for your course . A sales page (also known as a landing page) differs from other pages on your website. 

Your sales page only has one goal – to get people to enroll in your course. Everything on your course sales page should be tailored to converting casual visitors into customers. Here are a few key features of a high-converting online course sales page:

• A clear, compelling headline (to catch visitors’ attention)
• An opening story (to introduce the problem)
• Bullet points (to highlight the benefits of the solution, how it solves the problem, what you’re offering, and bonuses)
• Testimonials (for social proof )
• Credibility (instructor bio, your experience, and more relevant info)
• Pricing details (with a clear call-to-action)
• Risk Reversal (a satisfaction guarantee)

Make sure your content is clear and compelling with a concrete call-to-action (CTA) that directs your visitors on what to do next. 

The idea of a sales page is to make your offer irresistible, so you make your potential customers’ purchase decision as easy as possible – that means giving them all the information, social proof, and learning outcomes they need to know whether your course is right for them.

Related: Course Landing Pages: What You Need to Get Better Conversions

Use the webinar launch method

As well as creating a killer sales page for your online course, you can also use webinars as a strategy to sell your courses to potential customers. Webinars work because they create an environment where you can quickly earn your audience’s trust before you ask people to act.

“We need to be personable and connect with our target audience because they’ll probably never meet you in person.” – DIAMOND LEE, THINKIFIC COURSE CREATOR

Webinars are a proven marketing tool that can help you generate leads, generate interest, and sell your course. If you offer your webinar attendees a discount or early bird offer on your online course, you can also boost conversions.

This is a strategy Miss Excel – aka Kat Norton – has successfully used to sell her online courses. She hosts free Excel training and offers webinar attendees half-price on her courses at the end of the session, after demonstrating her expertise and showing the concrete value her target audience can expect to gain from purchasing her course. 

“This launch method is awesome. I did two webinars in April, granting me my first six-figure month… 99% of the revenue was from core sales on Thinkific.” – KAT NORTON, THINKIFIC COURSE CREATOR

Related: How to Promote a Webinar (Ultimate Guide)

Use lead magnets to grow your email list

As well as webinars, you can also use other lead magnets to grow your email list – and market and sell to your subscribers down the line. 

If you’re not already familiar with lead magnets , it might sound like a complex marketing term – but it’s actually exactly what it sounds like. Lead magnets act like a magnet to attract potential customers to your sales page, email campaign, or overall sales funnel. 

There are a huge range of lead magnets that can be ultra-effective for attracting and converting your ideal customers. You could offer a free mini-course, masterclass, or email course – and provide your audience with a shortened version of your paid course that delivers value, builds your authority, and encourages them to engage more with your content.

You can also create downloadable resources like guides, templates, workbooks, and ebooks to use as lead magnets.

Find out what your target audience are searching for, asking about, and eager to learn more about – then create lead magnets that are tailored to their needs.

“Don’t hold back what you know, be generous with the knowledge that you have. Once I said ‘screw it’ and just started teaching everything I knew without the intention to get paid, my audience found me.” – MILLIE ADRIAN, THINKIFIC COURSE CREATOR

It’s easy to create high-quality lead magnets for your business using graphic design tools like Canva and Adobe Express .

Related: Top Online Business Tools Used By Entrepreneurs

Build an online community

Last but certainly not least, the final stage of creating an online course is building your online community .

Why are we so obsessed with communities? Your online community is what turns one-time customers into loyal, repeat customers who act as brand advocates, mentors, and a readymade, committed focus group for your business. 

Building an online community lets you foster direct relationships with previous and current learners, allowing you to engage with your target audience in ways that a regular sales page or website won’t let you. 

By creating an online community , you give your students the space to ask you questions, share their learning experience, and give you feedback (directly or indirectly) about what your course does well and what it might be missing. You can also watch your learners grow.

“My first round of BAM graduated two years ago and they’re able to network and respond to newer members’ questions in the Slack community, as well as share their experiences, insights and stories of their journey.” – KAT LEE, THINKIFIC COURSE CREATOR

An online community can also function as an extension of your marketing strategy. When you ‘own’ a community, you have constant access to your target market that no algorithm can take away from you. You can use this access to build authority in your niche and generate more revenue. 

Just remember, as the community manager , it’s also your responsibility to keep the community machine oiled and the wheels turning. This might include:

• Sharing themed posts for each day of the week
• Asking questions to spark conversations
• Answering questions yourself or calling on others to share their tips
• Enforcing community rules and guidelines to ensure the safety of your members

And most importantly, it’s your responsibility to make sure you give more than you ask . Your students will quickly see through you if your community is nothing more than a marketing tool. So whatever you do, put people first . 

“For me, a membership is more effective than a one-off course because every single month I can check in with my students and watch them grow. Business has ups and downs and it’s never going to be perfect. I want to be there for all of it, and that’s what I love about the membership framework.” – AMANDA SCHONBERG, THINKIFIC COURSE CREATOR AND MEMBERSHIP SITE OWNER

Related: 13 Membership Site Examples That Will Inspire You

As well as improving the online course experience for your learners, an engaged, committed community can become the perfect space for generating new ideas, testing future products, and gathering valuable feedback to help you keep improving your offering and create the best possible experience for your customers.

Learn how to create an online course and start making money from your expertise today

The process of creating an online course can be hugely rewarding – especially if you’re able to create a resource that is genuinely helpful, valuable, and even life changing for your target audience.

If you have expertise and experience that you want to share with the world, now is the time to start. These 10 steps cover what to expect from the journey of creating, marketing, and selling online courses – all that’s left to do is for you to take the plunge. 

And if you need more inspiration, check out our Creator Stories from people who started where you are today.

“It’s never been easier to build your own course with all of the amazing tools that are offered nowadays to content creators… If I could do it in my living room on my laptop and make $1.3M in sales, you can do it too.” – LOLA MELANI, THINKIFIC COURSE CREATOR

Launch your online learning product for free 

Use Thinkific to create, market, and sell online courses, lead magnets, communities, and memberships — all from a single platform.

This blog was originally published in September 2021, it’s since been updated in May 2024 to include new information. 

Elizabeth Harris is a content marketer and copywriter with a passion for helping businesses get the most out of their content, helping to educate, inspire, and engage audiences.

• How to Plan an Online Course (Templates & Tips)
• How to Price Your Online Course (Complete Guide to Course Pricing)
• How To Create An Effective Course Outline (+Template)
• 7 Instructional Design Storyboard Templates For Online Course Creators
• 8 Steps to Building an Online Course Business (+ Business Plan Template)

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Insulin, Medicines, & Other Diabetes Treatments

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What medicines might I take for diabetes?

What type of diabetes do i have, what are the different types of insulin, what are the different ways to take insulin, what oral medicines treat type 2 diabetes, what other injectable medicines treat diabetes, what should i know about side effects of diabetes medicines.

• What questions should I ask about my diabetes medicines?

Do I have other treatment options for my diabetes?

Clinical trials for insulin, medicines, & other diabetes treatments.

Taking insulin  or other diabetes medicines is often part of treating diabetes. In addition to making healthy food and beverage choices, getting physical activity, getting enough sleep, and managing stress, medicines can help you manage the disease. Some other treatment options are also available.

The medicine you take depends on the type of diabetes you have and how well the medicine controls your blood glucose  levels, also called blood sugar levels. Other factors, such as any other health conditions you may have, medication costs, your insurance coverage and copays, access to care, and your lifestyle, may affect what diabetes medicine you take.

Type 1 diabetes

If you have type 1 diabetes , you must take insulin because your pancreas  does not make it. You will need to take insulin several times during the day, including when you eat and drink, to control your blood glucose level.

There are different ways to take insulin . You can use a needle and syringe , an insulin pen , or an insulin pump . An artificial pancreas —also called an automated insulin delivery system—may be another option for some people.

Type 2 diabetes

Some people with type 2 diabetes  can control their blood glucose level by making lifestyle changes. These lifestyle changes include consuming healthy meals and beverages, limiting calories if they have overweight  or obesity , and getting physical activity.

Many people with type 2 diabetes need to take diabetes medicines as well. These medicines may include diabetes pills or medicines you inject, such as insulin. Over time, you may need more than one diabetes medicine to control your blood glucose level. Even if you do not take insulin, you may need it at special times, such as if you are pregnant or if you are in the hospital for treatment.

Gestational diabetes

If you have gestational diabetes , you can manage your blood glucose level by following a healthy eating plan and doing a moderate-intensity physical activity, such as brisk walking for 150 minutes, each week. If consuming healthy food and beverages and getting regular physical activity aren’t enough to keep your blood glucose level in your target range, a doctor will work with you and may recommend you take insulin. Insulin is safe to take while you are pregnant.

No matter what type of diabetes you have, taking diabetes medicines every day can feel like a burden sometimes. New medications and improved delivery systems can help make it easier to manage your blood glucose levels. Talk with your doctor to find out which medications and delivery systems will work best for you and fit into your lifestyle.

Several types of insulin are available. Each type starts to work at a different speed, known as “onset,” and its effects last a different length of time, known as “duration.” Most types of insulin reach a peak, which is when they have the strongest effect. After the peak, the effects of the insulin wear off over the next few hours or so. Table 1 lists the different types of insulin, how fast they start to work, when they peak, and how long they last.

Table 1. Types of insulin and how they work 1,2

Another type of insulin, called premixed insulin, is a combination of insulins listed in Table 1. Premixed insulin starts to work in 15 to 60 minutes and can last from 10 to 16 hours. The peak time varies depending on which insulins are mixed.

Your doctor will work with you to review your medication options. Talk with your doctor about your activity level, what you eat and drink, how well you manage your blood glucose levels, your age and lifestyle, and how long your body takes to absorb insulin.

Follow your doctor’s advice on when and how to take your insulin. If you're worried about the cost, talk with your doctor. Some types of insulin cost more than others. You can also find resources to get financial help for diabetes care .

The way you take insulin may depend on your lifestyle, insurance plan, and preferences. Talk with your doctor about the options and which one is best for you. Most people with diabetes take insulin using a needle and syringe, insulin pen, or insulin pump. Inhalers and insulin jet injectors  are less common ways to take insulin. Artificial pancreas systems are now approved by the U.S. Food and Drug Administration (FDA). Talk with your doctor to see if an artificial pancreas is an option for you.

Needle and syringe

You can give yourself insulin shots using a needle and syringe . You draw up your dose of insulin from the vial—or bottle—through the needle into the syringe. Insulin works fastest when you inject it in your belly, but your doctor may recommend alternating the spot where you inject it. Injecting insulin in the same spot repeatedly could cause the tissue to harden, making it harder to take shots in that area over time. Other spots you can inject insulin include your thigh, buttocks, or upper arm, but it may take longer for the insulin to work from those areas. Some people with diabetes who take insulin need 2 to 4 shots a day to reach their blood glucose targets. Others can take a single shot. Injection aids can help you give yourself the shots.

An insulin pen looks like a writing pen but has a needle for its point. Some insulin pens come filled with insulin and are disposable. Others have room for an insulin cartridge that you insert and replace after use. Many people find insulin pens easier to use, but they cost more than needles and syringes. You may want to consider using an insulin pen if you find it hard to fill the syringe while holding the vial or cannot read the markings on the syringe. Different pen types have features that can help with your injections. Some reusable pens have a memory function, which can recall dose amounts and timing. Other types of “connected” insulin pens can be programmed to calculate insulin doses and provide downloadable data reports, which can help you and your doctor adjust your insulin doses.

An insulin pump is a small machine that gives you steady doses of insulin throughout the day. You wear one type of pump outside your body on a belt or in a pocket or pouch. The insulin pump connects to a small plastic tube and a very small needle. You insert the plastic tube with a needle under your skin, then take out the needle. The plastic tube will stay inserted for several days while attached to the insulin pump. The machine pumps insulin through the tube into your body 24 hours a day and can be programmed to give you more or less insulin based on your needs. You can also give yourself doses of insulin through the pump at mealtimes.

Another type of pump has no tubes. This pump attaches directly to your skin with a self-adhesive pad and is controlled by a hand-held device. The plastic tube and pump device are changed every several days.

Another way to take insulin is by breathing powdered insulin into your mouth from an inhaler device. The insulin goes into your lungs and moves quickly into your blood. You may want to use an insulin inhaler to avoid using needles. Inhaled insulin is only for adults with type 1 or type 2 diabetes. Taking insulin with an inhaler is less common than using a needle and syringe.

Jet injector

A jet injector is a device that sends a fine spray of insulin into the skin at high pressure instead of using a needle to deliver the insulin. It is used less commonly than a needle and syringe or a pen.

Artificial pancreas

An artificial pancreas is a system of three devices that work together to mimic how a healthy pancreas controls blood glucose in the body. A continuous glucose monitor (CGM)  tracks blood glucose levels every few minutes using a small sensor inserted under the skin that is held in place with an adhesive pad. The CGM wirelessly sends the information to a program on a smartphone or an insulin infusion pump. The program calculates how much insulin you need. The insulin infusion pump will adjust how much insulin is given from minute to minute to help keep your blood glucose level in your target range. An artificial pancreas is mainly used to help people with type 1 diabetes.

You may need to take medicines to manage your type 2 diabetes, in addition to consuming healthy foods and beverages and being physically active. You can take many diabetes medicines by mouth. These medicines are called oral medicines.

Most people with type 2 diabetes start with metformin pills. Metformin also comes as a liquid. Metformin helps your liver make less glucose and helps your body use insulin better. This drug may help you lose a small amount of weight.

Other oral medicines act in different ways to lower blood glucose levels. Combining two or three kinds of diabetes medicines can lower blood glucose levels better than taking just one medicine.

Read about different kinds of diabetes medicines (PDF, 2.8 MB) from the FDA.

If you have type 1 diabetes, your doctor may recommend you take other medicines, in addition to insulin, to help control your blood glucose. Some of these medicines work to slow how fast food and beverages move through your stomach . These medicines also slow down how quickly and how high your blood glucose levels rise after eating. Other medicines work to block certain hormones  in your digestive system  that raise blood glucose levels after meals or help the kidneys to remove more glucose from your blood.

Besides insulin, other types of injected medicines (PDF, 2.8 MB) are available that will keep your blood glucose level from rising too high after you eat or drink. These medicines, known as glucagon-like peptide-1 (GLP-1) receptor agonists, 3 may make you feel less hungry and help you lose some weight. GLP-1 medicines are not substitutes for insulin.

Side effects are problems that result from taking a medicine. Some diabetes medicines can cause hypoglycemia , also called low blood glucose, if you don’t balance your medicines with food and activity.

Ask your doctor whether your diabetes medicine can cause hypoglycemia or other side effects, such as upset stomach and weight gain. Aim to take your diabetes medicines as your doctor instructs you, to help prevent side effects and diabetes problems.

If medicines and lifestyle changes are not enough to manage your diabetes, there are other treatments that might help you. These treatments include weight-loss (bariatric) surgery  for certain people with type 1 or type 2 diabetes, or pancreatic islet transplantation  for some people with type 1 diabetes.

Weight-loss surgery

Weight-loss surgery  are operations that help you lose weight by making changes to your digestive system. Weight-loss surgery is also called bariatric or metabolic surgery.

This type of surgery may help some people who have obesity and type 2 diabetes lose a large amount of weight and bring their blood glucose levels back to a healthy range. How long the improved response lasts can vary by patient, type of weight-loss surgery, and the amount of weight the person lost. Other factors include how long a person had diabetes and whether the person used insulin. Some people with type 2 diabetes may no longer need to use diabetes medicines after weight-loss surgery . 4

Researchers are studying whether weight-loss surgery can help control blood glucose levels in people with type 1 diabetes who have obesity. 5

Pancreatic islet transplantation

Pancreatic islet transplantation is an experimental treatment for people with type 1 diabetes who have trouble controlling their blood glucose levels. Pancreatic islets  are clusters of cells in the pancreas that make the hormone insulin. In type 1 diabetes, the body’s immune system attacks these cells. A pancreatic islet transplantation replaces destroyed islets with new islets from organ donors. The new islets make and release insulin. Because researchers are still studying pancreatic islet transplantation , the procedure is only available to people enrolled in research studies.

The NIDDK conducts and supports clinical trials in many diseases and conditions, including diabetes. The trials look to find new ways to prevent, detect, or treat disease and improve quality of life.

What are clinical trials for insulin, medicines, and other diabetes treatments?

Clinical trials—and other types of clinical studies —are part of medical research and involve people like you. When you volunteer to take part in a clinical study, you help health care professionals and researchers learn more about disease and improve health care for people in the future.

Find out if clinical trials are right for you .

Researchers are studying many aspects of diabetes medicines, including

• new types of insulin
• the most effective times to take diabetes medicines
• new types of monitoring devices and delivery systems

Watch a video of NIDDK Director Dr. Griffin P. Rodgers explaining the importance of participating in clinical trials.

What clinical trials for insulin, medicines, and other diabetes treatments are looking for participants?

You can view a filtered list of clinical studies on insulin, medicines, and other diabetes treatments covered in this health topic that are federally funded, open, and recruiting at www.ClinicalTrials.gov . You can expand or narrow the list to include clinical studies from industry, universities, and individuals; however, the National Institutes of Health does not review these studies and cannot ensure they are safe. Always talk with your health care provider before you participate in a clinical study.

This content is provided as a service of the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), part of the National Institutes of Health. NIDDK translates and disseminates research findings to increase knowledge and understanding about health and disease among patients, health professionals, and the public. Content produced by NIDDK is carefully reviewed by NIDDK scientists and other experts.

The NIDDK would like to thank Stuart A. Weinzimer, M.D., Yale University School of Medicine