adidas case study interview

Interview Insider: How to Get a Job at adidas Group

If you love sports, this is definitely the company for you.

Headquartered in Herzogenaurach, Germany, with corporate and retail locations around the globe, adidas offers its employees the expected perks of on-site sports and fitness amenities — gyms, running tracks, climbing walls, and volleyball and tennis courts, depending on location — in addition to onsite daycare, company-sponsored volunteer opportunities, and career advancement such as management training programs, global relocation, and employee-created mentoring groups that encourage diversity in management.

Steve Fogarty, director of talent acquisition, discusses what it takes to join this ever-expanding global brand.

What qualities do you look for in every candidate?  Creative. Confident. Collaborative: These are the qualities of what the adidas Group calls a "creator." Creators can be found in every industry, in every type of job, in every country around the world. Creators find inspiration in unlikely places, look at the world in their own unique way, and have an uncanny ability to connect dots that others just don't see. 

Where are most of your jobs located? We have over 53,000 employees globally, with about 13,000 in North America, including corporate and retail employees across Reebok, adidas, TaylorMade Golf, our sports licensed division, and CCM Hockey. More than 4,000 people work at our headquarters in Herzogenaurach. Our U.S. headquarters is in Portland, and we have opportunities in 92 countries around the globe. 

Do you offer relocation assistance for employees traveling to different states — or countries — for a job? Many of our headquarters positions offer relocation and will consider applicants from anywhere. All of these positions are marked on our career site for offering relocation. We also offer several programs for our employees to work and live abroad.

How often do you hire new people?  This year we have hired over 4,600 people into corporate positions. Over 3,000 of these hires were external and over 1,500 of these hires were internal. We also hire tens of thousands of retail store positions each year.

What areas of the company are growing fastest right now?  Some of our fastest-growing areas of the business right now are marketing, retail, design, and digital sports. These areas are opening up career opportunities in merchandizing, marketing activation, retail leadership, ecommerce, engineering, and a variety of design and digital roles.

What do you expect candidates to know about the adidas Group before an interview? Understanding the organization's values, its vision and purpose, its place in the industry, and its trajectory will enable you to avoid any common mistakes during the interview, such as confusing which brands are part of the Group and what products we sell.

Where do you recruit candidates?  Most candidates come to us through our career site but our recruiters are also always proactively searching for talent. We find people through research; social platforms like LinkedIn, Facebook, Twitter, and blogs; online industry publications; employee referrals; and advertising. The short answer is that we will go anywhere the talent is to recruit them. But all you have to do is go to our career site  and apply. If you do this, your information will get seen by a recruiter. 

Do you attend trade shows, conferences, or college career events where candidates might have a chance to network with you? As a global company, we attend many trade shows, conferences, and college career events around the world. We attend the Stuzubi [student career fair] in Nuremberg, the Women at Workcareer fair in Bonn, and the Sticks and Stones event in Berlin to name a few. One way to stay on top of some of the events we attend is to follow us on Facebook .    

How can candidates interact with you on social media to stand out? And is there etiquette to reaching out to you in this way?  I would recommend following us on some of our social properties — such as our LinkedIn company pages , our jobs feed on Twitter , and our adidas Group blog  — and using common sense etiquette that you would use in any networking situation. The most important thing is to know your audience, be tailored and concise, and be respectful.

Do you look up candidates to check out how they represent themselves online?  We are interacting with candidates all of the time on social but as a general rule of thumb we don't Google candidates to find random information on them. We are a company that respects the data privacy of our future and current employees. 

What types of jobs are available for recent graduates? The best point of entry is our functional trainee program (FTP), which is an 18-month program providing graduates with an international background and excellent educational credentials the opportunity to start a functional career within the adidas Group. The program comprises six three-month assignments in various departments. At least one of these assignments takes place abroad. At the end of 2014, we employed 41 participants in our global FTP.

How is the FTP different than your internship program? Our global internship program offers students three to six months of [paid] work experience within the adidas Group. All undergraduate students are welcome to join one of our internship programs at the adidas headquarters in Herzogenaurach and Portland, Reebok in Canton, Massachusetts, and many other adidas Group locations around the world. At the end of 2014, we employed over 600 interns.

How important are prior related internships for new applicants?  Any previous work experience, internships, volunteer opportunities, or playing sports can certainly help in securing an internship or job. Our internships can be competitive so any experience that will help you stand out is welcomed but not required. 

Do most full-time positions require a specific degree?  For our undergraduate internships, you must be attending University and we will generally look for students who are pursuing a specific degree or related degree to the internship position. 

Do you have a management-training program or tend to frequently promote from within? We offer a management-training program for current employees that is currently focused on sales and marketing, but will be expanded to other disciplines in the near future. This program offers management-level employees an opportunity to rotate into a cross-functional discipline within sales and marketing, and an international assignment. 

How does your company address diversity in the workplace?  Diversity is an integral part of the adidas Group's corporate philosophy. It takes people with different ideas, strengths, interests, and cultural backgrounds to be successful as a global company. We have employees from 80 nations at our Herzogenaurach location alone. We've been ranked one of the most LGBT-friendly companies around , and we are cultivating a gender-balanced leadership team.

What's unique about your interview process? You will most certainly get asked if you are passionate about sport and what sports. Sport is at the heart of our organization and is at the epicenter of our vision. We take this very seriously. You may find yourself in a video interview with recruiters, [and] we sometimes ask management-level candidates to perform case studies. With case study you will be presented a specific business challenge, and asked to build and present a presentation around how you would tackle it.   

What questions should candidates always ask you in an interview?  I always say that the Q&A part of an interview is a candidate's final chance to seal the deal. This is where a candidate can really shine even if they didn't answer all of the interview questions perfectly. This is one where a candidate really wants to do their homework on the company, the team, and the role, and ask smart questions that show you they are thinking critically about the opportunity versus just asking, "Can you tell me about the company culture?" Candidates that don't ask any questions are putting themselves at a disadvantage. 

What questions should they never ask?  I would stay away from questions that aren't specifically related to the job, the company, or the team. You only have a little bit of time to really stand out, so the more focused and prepared you are, the better. 

Is it OK to bring up salary?  An open dialogue about salary is a good thing. This will be discussed at the end of any interview with one of our recruiters. The recruiter will generally play an intermediary role between the candidate and the organization when it comes to a salary discussion. The more open and honest you are about salary, the better the chances of all parties coming to an offer that works for both sides.  

What's a mistake people make in interviews all the time and don't know it? I would say the biggest mistake I see quite often with candidates in interviews is that they don't fully listen to the question. They will sometimes interpret the question and talk about something related but not directly answering the question. Or they are hesitant to be transparent, and say they don't know or don't have that experience, so they share something else instead. I would say the most important thing is to really listen to the question, and answer it directly and honestly. You don't always have to have all the answers. But showing humility can score you serious points in an interview. 

What is the interview dress code?  This can vary a little bit by location, so it's always good to ask your recruiter during a phone interview. In general, we have a casual dress culture. Of course you want to steer clear of competitor brands — this could be an interview killer.

Do thank-you cards or emails matter to you?  A personalized thank-you card can sometimes go a long way with some recruiters and hiring managers. My advice would be to default to a short and personal thank-you email.  

Interview Insider  is weekly series offering tips for getting a job at some of your favorite companies. Check back every Thursday for the latest interview.

Follow Heather on  Twitter .

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Spotlight on a sport-inspired culture. Updates and trends to ignite your creative spark at work and in life.

Essential Reading

Find your Purpose

Our Unconventional Journey to Happiness

Half a Century of Classic Style: The History of the adidas Stan Smith

When Impossible is Really Nothing – adidas Leaders Climb Cerro El Plomo (5,434m)

Tools and motivation for leaders and experts. Be more productive. Propel your career. Become a business MVP.

Workplace Culture: The Performance Blueprint

Behind the Scenes: Team India Takes Over the World of Cricket

Culture is Currency: Learnings From the Black Footwear Forum

Cracking the Code: Service Design and the Value of Investigating Consumer Behavior

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Looking to raise your game on a daily basis and strive to be the MVP in your team? Sometimes it just takes small changes to meet those challenges head on.

Think like an athlete. Reach your full potential with a pioneering spirit and winning attitude powered by sport.

Laura Wolvaardt is Preparing the Next Generation of Women Cricketers

Making Sport Equal for Girls: How adidas Breaking Barriers Project is Changing the Game in Europe

Our Top Learners Inspire and Share Their Upskilling Stories

José Mourinho: A Winning and Leadership Style That Transcends Sport

Career coach.

Need to figure out your next off-field move? Our experience in talent scouting and getting the best out of our players can help.

Creativity in action. Unlocking the imagination and cracking the code behind big ideas and innovation.

The GamePlan A Guide to Creativity

From Voluntary to Mandatory: Our Journey Update with the EU Green Deal

The adidas Exhibit Select: A Shoe Shaped to the Needs of Women Athletes

Adi Down Under: How a Group of adidas Employees Experienced the FIFA Women’s World Cup

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Top 10 Tips to Succeed at Your adidas Job Interview

Find out how you can nail your next job interview and kickstart your career at adidas.

S o you’ve formed your opinion about adidas, trawled open positions on the adidas jobs site, composed an online application , submitted your CV and cover letter and now you’ve now been invited for a personal interview. But interviews are tricky, right?

A quick Internet search will return pages upon pages of advice and guidance on how to act… how to dress… how to prepare… it’s a minefield to navigate. This becomes even more difficult when you add into the mix the excitement of that interview being with an aspirational brand like adidas.

Well, the good news is, when we interview we want to see you at your best! To help you get there, our Global Recruitment Team has compiled a list of top “DO’S & DON’TS” to consider when preparing for your adidas job interview.

But before we dive in, I won’t pretend these will work for other businesses but rather they will help you to understand the rules of our game.

• Be relaxed and have a positive mindset. There really is nothing to be scared of. Our managers want to feel your passion and to understand your skills. This will help them imagine where you would fit within the team and what value you can bring.
• Be Yourself. Our culture is really very important to us (learn more about it here and here ). We are really looking to meet and understand the real you. Authenticity and honesty are key!
• Be Prepared. Our managers want to see your commitment level, motivation and initiative. This includes a solid understanding of the job, our business, our marketplace and our competitors. Our Company Website as well as this Blog can be valuable sources for your research. But don’t forget the small details that can have a big impact – like knowing where and when the interview is and turning up at the right place on time!
• Be Clear and Concise. Our managers are looking to get to what you do best quickly. Be ready with examples of your achievements and stay on track with your answers.
• Be Curious. A few well thought-out questions will go a long way in demonstrating your thought process, values/wants and understanding of the role – all of which will be important for the manager to understand.

• Don’t over-/underdress. We are a sports company, dress accordingly . Wearing competitor products is a BIG NO-GO! Sports by nature are competitive; the sports industry is no different. Our managers will expect to see that you understand and respect that.
• Don’t over-/undersell yourself. Deal in facts. Our managers will look for examples and would expect these to be presented in a calm but confident way.
• Don’t speak poorly of past professional/personal experiences. Doing so will lead a manager to question your loyalties to our brand in the future.
• Don’t ask about Perks/Salaries. Our managers want to get to know you; HR will discuss the package at the right time.
• Don’t name-drop. The sports industry is small and everyone knows everyone. Name-dropping could lead a manager to think you are hoping your relationships will get you in. If you’re confident in your abilities this won’t be necessary.

So there we have it. Follow these 10 simple steps and you can’t go far wrong. With that I will sign off with two key points: Firstly, don’t get discouraged if you are not successful first time round. Ask for feedback and work on those points. Managers will like that you have addressed these points and have worked towards improving upon them.

Secondly, GOOD LUCK, I hope to see you around the World of Sports soon.

Interested in a career at adidas?

Mar 21, 2023

Data Engineer

Gurgaon | India | Data & Analytics

• # Evergreen
• # Cross-brand
• # human resources

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What Is a Case Study?

When you’re performing research as part of your job or for a school assignment, you’ll probably come across case studies that help you to learn more about the topic at hand. But what is a case study and why are they helpful? Read on to learn all about case studies.

Deep Dive into a Topic

At face value, a case study is a deep dive into a topic. Case studies can be found in many fields, particularly across the social sciences and medicine. When you conduct a case study, you create a body of research based on an inquiry and related data from analysis of a group, individual or controlled research environment.

As a researcher, you can benefit from the analysis of case studies similar to inquiries you’re currently studying. Researchers often rely on case studies to answer questions that basic information and standard diagnostics cannot address.

Study a Pattern

One of the main objectives of a case study is to find a pattern that answers whatever the initial inquiry seeks to find. This might be a question about why college students are prone to certain eating habits or what mental health problems afflict house fire survivors. The researcher then collects data, either through observation or data research, and starts connecting the dots to find underlying behaviors or impacts of the sample group’s behavior.

Gather Evidence

During the study period, the researcher gathers evidence to back the observed patterns and future claims that’ll be derived from the data. Since case studies are usually presented in the professional environment, it’s not enough to simply have a theory and observational notes to back up a claim. Instead, the researcher must provide evidence to support the body of study and the resulting conclusions.

Present Findings

As the study progresses, the researcher develops a solid case to present to peers or a governing body. Case study presentation is important because it legitimizes the body of research and opens the findings to a broader analysis that may end up drawing a conclusion that’s more true to the data than what one or two researchers might establish. The presentation might be formal or casual, depending on the case study itself.

Draw Conclusions

Once the body of research is established, it’s time to draw conclusions from the case study. As with all social sciences studies, conclusions from one researcher shouldn’t necessarily be taken as gospel, but they’re helpful for advancing the body of knowledge in a given field. For that purpose, they’re an invaluable way of gathering new material and presenting ideas that others in the field can learn from and expand upon.

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Adidas Case Study Help

It is important to understand what goes inside preparing a case study. To start writing a case study and ensuring that it has covered all the points required is not a small task. Students have to give in their best by analyzing the facts deeply and then present their views. Talking about drafting a case study on Adidas is a big short thing as it's a name in the sports industry.

It falls under the category of business case studies. You have to deeply analyze the brand like its history, growth, revenue, marketing, present status, ups & downs etc. It becomes crucial for students to present a high-quality case study so that they can secure their grades for the finals.

But, what we often see is that students face trouble in researching well, and they are unable to draft proper case studies due to the lack of knowledge. Therefore, they move toward taking reliable Adidas Case Study Help. 

At LiveWebTutors you will get high-quality case study writing service. We have a team of expert case study writers who have experience in drafting Adidas case studies for students. They can easily perform a SWOT analysis on Adidas brand and every time come up with new and fresh content.

Our writers know the techniques with which an extraordinary case study can be developed which fulfils the requirements provided by the universities and colleges. Our Adidas based study is in-depth which answers every question that gets raised.

You get a benefit of submitting high-quality work within the deadline, that will 100% impress your professor. Our Adidas case study help service beats every other service in the market because we have grown ahead by learning from mistakes. Our experts know what can go wrong and what things the professor may not like. They totally avoid those mistakes and therefore can create a piece that gets appreciated. 

Were you looking for the best Adidas Case Study Help? Here you go!

Writing a case study on a global brand like Adidas can actually be really tough and tiring. It needs students to actually work on the concepts in detail and give their full time towards creating the best. When we say that you need to analyse a brand, what do you think needs to be done? Just going through a few pages? Well, we wish it could have been that easy.

But, it is not only about referring to web pages but also about reading other published papers and articles where you can find relevant data which is accurate and approved. We can't just mention theory on our own without even justifying the source.

Then there is a need to do actual surveys from where you get to know the reality. Various other methodologies get included when you have to prepare a case study.

Students often lack the energy and time to do all this research and therefore they want someone to help them. Some of them are unable to find relevant sources from where data can get collected. It’s ok as we understand the pain. It is always better to take help rather than submitting low quality work.

The Adidas case study help experts at LiveWebTutors have access to various trusted and genuine sources from where they conduct thorough research. They can deliver both quantity and quality. Our assignment help services are recognised as one of the best in providing satisfactory results.

If you are worried about the deadline and price, then we have got you covered. Our writers have never missed any deadline up till now and our prices are the best in this industry. You can avail our Adidas case study help service at an affordable price. Let's see what our experts have to say about Adidas.  

Adidas History

Adidas is one of the most renowned sports brands that designs, produces and creates various sports accessories and clothing. Two brothers from Germany named Adi and Rudolf Dassler founded this company in 1924. The company's initial name was Dassler Shoes.

But later, in 1948 Rudolf left the company and went away to start his own company which he named Puma. Puma became one of the competitors of Adidas. Then, Adi changed the name of the company to Adidas from Dassler Shoes.

Adidas got its name registered in 1949. It started to gain a lot of popularity as one of the leading athletic footwear brands until 1972. In 1972, Nike was launched in the 1972 Olympics.  But, Adidas was still doing fine. It again gained popularity when one of the famous hip-hop dance groups named Run-DMC wore the label and got it updated.

What is the target market for Adidas?

Adidas mainly focuses on the audience which is around 13-30 years of age belonging to sports or any other discipline. The rates of their products are affordable but the quality is of high end.

Earlier it was launched only for sports people who are into playing different sports, but then as per the changing trends, people of other disciplines also started purchasing the products due to its high quality. Adidas has kept its rates in such a range where middle-class people can also afford the products.

Its main target audience is teenagers who play different types of sports. Football is one of the sports where the demand for Adidas shoes was rising and the shoes are used till date. Then there is another type of audience who are not into sports. They go for the brand name and the looks of the shoes. This range of audience is generally between 16-25, both males and females.

Adidas is not picky about its outlets. Other than the original Adidas outlets, the brand products can be found in any of the high-street ranged shops. The sections may differ like fashion, football, footwear, swimwear, etc.

Adidas also allows online outlets like Asos to sell their pieces, based on their reputation and market value. The pricing strategy that Adidas adopt is a premium pricing strategy which comes in contrast with its competition i.e., Puma, Nike, etc. Adidas with its pricing depicts that it offers premium quality than other brands and it also offers a higher-end lifestyle than its competitors.

What is Adidas Marketing Strategy?

Adidas group has always been working on one spirit i.e., "make athletes perform better." The brand has been reaching out in the market with this motto and has connected with the sports industry like none other brands. Adidas has always kept its technologies and campaigns up to date. They launched a campaign with the slogan "impossible is nothing." They have sold this idea to their consumers really well.

Adidas uses strong PR skills to spread their brand awareness among people. They are into sponsorship and endorsements. Famous football celebrities like David Beckham and Lionel Messi have done brand endorsement for Adidas. This outshined their brand well.

Soon, apart from footwear, Adidas moved ahead and started its clothing line with tracksuits, hoodies, t-shirts, etc. The Rap Group Run-DMC also did a brand endorsement for Adidas. They released a song about Adidas named "My Adidas." In this song, they expressed their love for the clothing line of Adidas.

Adidas kept on changing with the trend like it started with just shoes but then slowly moved on to clothing line, then fashion, swimwear, etc. Adidas keeps on analysing the needs of its consumers and then jumps in the market from different angles. This also helps Adidas to get less affected by various market risks.

Adidas keeps on growing ahead with the innovations in its products. It provides an open platform for future growth and therefore it is different from its competitors. The brand works with different famous sports personalities in partnership so that its face can come upfront in different disciplines.

Adidas also has a rich association with the Olympic movement and they are proud to accept the fact that Adidas supports 26 out of 28 Olympic disciplines. This is something big and no other brand has been able to achieve it.

Adidas target market is expanding and it keeps on experimenting with its strategies. It works on advertisements with top known personalities and runs public relations campaigns. It also sponsored the FIFA World Cup 2002.

S.W.O.T Analysis of Adidas

Here are some of the crucial points that got analysed under S.W.O.T Analysis of Adidas. If you feel at any moment that you need expert help, then our experts will immediately provide you with the best Adidas Case Study Help. You simply have to order from us and we will guide you through. 

Strengths of Adidas:-

• Brand Endorsement of Adidas has been done by various famous celebrities like the Run-DMC band, Lionel Messi, David Beckham, etc.
• Adidas has a strong brand value. All products of Adidas are of high quality and you can avail them at a reasonable price which is not too expensive.
• Adidas has the largest market share in Europe.
• It promotes the wellness of the athletes and therefore it has spread its wings really wide in the sports industry and is trusted and prefered by most of the sportspersons. It is also because of its strong marketing strategies.
• Adidas knows its consumers well and understands what they want. Therefore, it can deliver the best as per the consumer demand.
• Most of the income that Adidas adds on in the bucket is from sports and that also from football shoes. It is one of the most played games in the world.
• Highly recognisable brand name and logo among various households in the world.

Weaknesses of Adidas:-

• Overseas factories of Adidas show poor working conditions.
• It has poor customer service at some places that sometimes result in customer complaints. The employees at the outlets didn't know how to deal with the customer queries.
• E-commerce still needs to expand more.
• Company is releasing a limited budget for its advertisement. They need to plan more for much better results.
• Focuses more on football boots. Should also focus on other products too.
• Nike is coming up with more budget than Adidas and is gaining a larger market share in sportswear, mainly in footwear.
• Some brand endorsements went wrong which lead towards a negative impression.
• In future, the company needs to be prepared as they might face some common threats like recession and economic crisis.
• Other competitors are investing more in advertisements and promoting their brand. This is a threat to Adidas.

Opportunities for Adidas:-

• Adidas can easily expand more by growing its branches of retail outlets internationally and through e-commerce outlets.
• It needs to increase its endorsement programs.
• Adidas can increase positive outcomes really fast by working on its marketing and sales strategies. One great solution is to start working towards the advertisement of its products with the help of different technologies.
• Include more fashion base endorsements and expand its fashion market.

Why do students look for Adidas Case Study Help?

Whether it is SWOT analysis or pestle analysis, students find themselves in the mid of a sea where there is a lot of data but not the right techniques to sail through. They fail to understand which side they should start to paddle first and how they should dive in the right place. There are various types of issues that students face. We have mentioned some of those issues below.

Our Adidas case study help experts will guide you to sail away safely to the shore:-

• The burden of various assignments- Students often stressed by different assignments assigned to them by their professors. On top of this, there are various personal commitments which they need to deal with like part-time jobs, activities like sports, extracurriculars, etc. which needs their time and are equally important. So it becomes hard to find time for completing a case study. This is the reason they have to take assignment help online.
• Poor Time management skills- Some students fail to finish their case study on time.  They face a lack of time. We feel that the reason behind it is poor time management skills. Students even get bad dreams as they get tense due to the thought of scoring low grades or performing poorly in exams. 
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Adidas Mock Interview

To help you prepare for an Adidas job interview, here are 35 interview questions and answer examples.

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Question 1 of 35

How can Adidas motivate you on the job?

How to Answer

1st answer example, 2nd answer example.

Community Answers

The management team at Adidas wants to know how to best motivate every member of their team. Talk to the interviewer about the variety of ways in which you find motivation on the job.

"I am best motivated through words of praise and recognition for a job well done. I like to know that my efforts are noticed. In my current position, we have a leader board -- I like that concept because it creates a healthy bit of personal competition for me as well."

"I am very much self-driven and self-motivated. As long as I am being treated with respect and feel appreciated, you will get the best work from me."

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35 Adidas Interview Questions & Answers

1. how can adidas motivate you on the job, anonymous interview answers with professional feedback, 2. what is the most competitive work situation you have experienced how did you handle it what was the result.

As a sporting goods company, Adidas values competition, as do many of its employees. A competitive work environment can push employees toward success, both separately and together. Tell the interviewer about your experience working in competitive environments, whether that was racing others to achieve the highest sales, working towards a promotion, or eagerly trying to win a new contract. Show the interviewer that you rose to the challenge and were excited to push yourself to be the best. It is a definite plus if you have cheered on your competitors and helped them along the way. Be sure to mention any successful outcome.

"My current sales position is highly commission-based, so my colleagues and I are quite competitive. Despite being competitive, we have a great work environment where we help each other when someone is struggling to meet their quota. We coach each other on sales techniques and share success stories. The result has been a positive work environment with healthy competition."

"Last year, I worked at a high-end jewelry store where sales goals were intense and the rewards were high. I am geared for healthy competition, so sales contests greatly motivated me. I ended up winning 7 of the 12 contests! I won an iPad, cash incentives, and concert tickets. It was great."

3. Why is this job with Adidas right for you at this time in your career?

A position at Adidas will provide you with plenty of benefits in the present while also allowing for opportunities to move up in the company in the future. Discuss with the interviewer why you are looking to make a change and how this particular role fits well with the changes that you want to make. Be thoughtful and draw upon the research you have done on the company.

"I have been interested in seeking a new position for quite some time but haven't jumped on anything yet because I want to make sure it's the right fit. I feel that this job is right for me, especially at this point in my career, because it offers an opportunity for me to utilize my recent education in Communications while giving me an opportunity to advance in my management skills."

"This job will fit perfectly surrounding my school schedule. I hope once I complete my education that I can be given full-time hours for the summer. I am excited to work for Adidas because of the flexibility you offer students, as well as the growth potential."

4. What type of manager brings out the best in you?

Managers at Adidas work hard to ensure a healthy team, which starts with supporting individual employees. The interviewer wants to see that you are self-aware and understand the type of manager or employer that brings out the best in you, whether that means a close working relationship with a lot of accountability or a more hands-off approach where you have autonomy. If you are unsure of your preference, try to make your answer as open as possible.

"I have worked with a wide range of personalities and management styles with great success. If I could express a preference, I feel that I am best with a manager who allows me autonomy while still investing time in me through mentorship and training. Can you describe the management style here?"

"In the past, I have worked best with managers who are strong mentors but also offer autonomy when it comes to the tasks they know I am well-versed in."

5. How do you handle a situation where your supervisor does not properly communicate information to you?

The environment at Adidas is fast-paced; though supervisors have the best intentions, some information may fall through the cracks. Describe your communication preferences and tell the interviewer how you have handled interactions with supervisors in the past.

"Whenever I have had a supervisor who does not properly communicate with me, I try to learn their style of communication and emulate it. Sometimes you have to relate to others in their style to be understood."

"I have had great supervisors in my previous positions; however, if faced with a communication challenge like this, I would ask the supervisor how I could improve communication between us. Rather than placing blame, I believe it's always more effective to ask for growth recommendations."

6. Personality fit is important to us at Adidas. How would you describe your personality?

Your personality will play a part in whether the interviewer believes you would be a good fit for the Adidas team. Talk to the interviewer about your personality traits -- such as introverted, energetic, or confident -- as opposed to your character traits -- such as honest, hard-working, or reliable.

"I would describe my personality as approachable, light-hearted, and positive. I believe that, if asked, my colleagues and supervisor would say the same about me."

"I am a confident communicator, and I'm very friendly! I love engaging new people in conversation. My last boss, Edgardo, always described me as a go-getter; I enjoy challenges and pushing myself to achieve new goals."

7. What type of work environment do you dislike working in?

An interview isn't just about determining if you're right for Adidas -- it's also about finding out if a job at Adidas is right for you. Research Adidas's work environment. They consider themselves a team of athletes - competing together, continuously pushing towards their goals. They value diversity, inclusion, respect, and fair play. Answer this question honestly, but remember that the environment you discuss should not be similar to Adidas's. Your answer should show the interviewer that you fit their company's culture.

"I can be productive in most work environments, so long as the energy is positive and teamwork is encouraged. I cannot work in an environment that feels negative or toxic."

"I don't work well in an environment with lazy and apathetic employees. I'm a hard worker, and I want to work for a company that values that work. I don't enjoy working with people who try to do the least amount of work possible just to get through the day until they can clock out."

8. We need reliable people on our team at Adidas. How many days were you absent from work last year?

Being an Adidas employee means being reliable and consistent. Make sure the interviewer knows that you respect your coworkers and managers enough to always show up for your assigned shifts. You can be honest about a time you had to miss a shift; be sure to mention that you followed all of the protocols for calling off of work.

"I've never skipped work without a good reason, and I always make sure to call in with plenty of advance notice so that my managers and coworkers are prepared to cover the shift. I've never had an excused absence from work."

"I am very committed to my employer and am only absent in events of sickness or the odd family emergency. I do my best always to be available and present when expected. When I got the flu last year and had to be absent from work for three days, I made sure to inform my managers as soon as I could and bring a doctor's note with me when I returned to work."

9. Describe to me your ideal employer.

A job search isn't just a one-sided hunt. You must also feel that a job at Adidas is a good fit for you. Tell the interviewer about your ideal employer. Be specific, and be sure to keep the conversation positive. Avoid speaking poorly of any previous managers or organizations.

"My ideal employer is one who brings charisma and passion to their work. I work best with organizations that encourage learning and promote their employees based on performance."

"My ideal employer is reliable, has a good reputation, and treats me like a unique individual versus just a number."

10. Tell me about a time when you made a suggestion requesting change in an organization.

The most successful organizations are always growing and adapting to better serve their customers, and Adidas is no exception. In addition to being able to handle change, can you also recognize when change is required and be confident enough to present that to your organization? Talk to the interviewer about a time when you were able to suggest a change in the workplace.

"Last year when I was managing our weekend shift, I noticed a pretty solid opportunity for us to save on overtime hours. I created a presentation and gave it to my manager who took it to upper management. The changes were implemented, and I was very proud of the suggestion that I made."

"When I began my most recent job at a family-run shop, the owners operated based on trust and didn't have a loss prevention plan. I suggested that we install a couple of cameras inside the store to deter anyone from stealing. So far, we have seen a 56% decline in the overall loss."

11. What are your salary expectations?

Do some research to determine how you can expect to be compensated at Adidas, and use your current earnings to talk about your salary expectations. Be open and honest. Transparency is the best choice when salary based questions arise.

"I currently make $15 per hour and work between 25 and 35 hours per week. I'm hoping to stay in the same range or slightly higher."

"I currently make minimum wage, and I'm happy to begin a position at Adidas in that same range. I'm hopeful that my hard work and dedication to the team will earn me a promotion or pay increase after some time. Does Adidas have any merit-based bonuses or pay-scale increases?"

12. How do you feel about performance incentives?

Performance incentives can be very motivating, and you may have opportunities to take advantage of such incentives as an employee at Adidas. Talk to the interviewer about your feelings regarding performance incentives.

"I think performance incentives are a great idea -- they keep me motivated to do a great job, and I like knowing that I'm a part of ensuring that our team is on top of our KPIs. I'm extremely motivated by being rewarded for my successes."

"I've never worked in a position that offers performance incentives, but that's never stopped me from staying motivated. However, small perks are always nice to have!"

13. What do you hope to learn from this job at Adidas?

Adidas uses an approach called 'My Best,' which helps its employees develop a growth mindset. This philosophy encourages continuous learning and positive reactions to failure. They offer countless leadership programs and other learning opportunities and expect their employees to have the desire to learn. Share what you hope to get out of your experience at Adidas. Review the job description and information about related careers to help you get a better idea of what you have to look forward to. Discuss how this position will help you in your career.

"I am looking to lay the foundation for the rest of my career with this position. I hope to increase my already strong skills in sales as well as learn more about running a store -- someday, I would love to become a store manager or open my own small retail business."

"I hope to gain stronger skills in communication and customer service. I understand that retail can be challenging because of the multiple personalities you are faced with on a daily basis. I believe this will help my confidence to grow, and my sales skills as well."

14. Do you have reliable transportation?

If you are offered a position at Adidas, it's important that your managers can count on you to make it to work consistently and on time. Let the interviewer know about your transportation plans, whether that includes driving, walking, taking public transit, or riding a bike.

"I have a well-maintained vehicle, and I am comfortable with the amount of travel required to get to the store every day."

"I take public transit and find it to be very reliable. I always plan for unexpected delays and take an earlier bus if I know it's a heavy-traffic day. I always make sure I'm 5-10 minutes early for my shift."

15. How do you handle situations that could cause you to be late or miss work?

Promptness is an important quality for Adidas employees to have. Make sure that the interviewer knows that you plan for traffic, bad weather, and any other situation that could make you late for your shift. Your interviewer wants to know that you're proactive and can handle the stress of unexpected situations that could affect arriving to work on time.

"I hate being late and always do everything I can to avoid it -- if I'm not five minutes early, I feel like I'm already late! Cincinnati winters can make travel hard, so I always make sure to give myself extra time when there's snow or ice."

"I hope never to be late! When I started working at a restaurant at sixteen years old, we were taught the adage of 'if you're on time, you're late,' so I've worked to implement that into my life. I always try to arrive 15 minutes early, but unforeseen circumstances sometimes arise. I handle surprises using common sense and keeping courtesy to others in mind."

16. What is your greatest weakness?

Be honest. The interviewer doesn't expect you to say that you have no weaknesses. In fact, they want evidence that you are aware of your shortcomings and are working to improve those areas. Adidas encourages its employees to face challenges with positivity rather than fear. Your answer should prove that you can do the same. Choose a skill that is not a core skill for the position. Tell the interviewer what you are doing to improve this skill, and keep your answer positive.

"My biggest challenge is trying to be perfect. I understand that mistakes happen and that it's important to learn from them. I'm working on being more mindful of my progress and not letting the pressure to be perfect impact my performance. I'm making an effort to be more accepting of my mistakes and use them as a tool for growth."

"My greatest weakness is that I can be overly eager to get started on a project before taking the time to fully understand the project's goals and objectives. As I'm new to the field, I'm still learning to take a step back and assess the bigger picture. I'm aware of this habit and have taken steps to combat it. For example, when starting my latest project at my previous job, I took the time to ask questions and grasp the project's scope before diving in."

17. Where do you see yourself in five years?

Adidas is a great place for career growth and development. Consider your desired career path and goals and how you can reach them. Focus on how your skills and experience could benefit Adidas in the long run. Explain how you plan to use the experience you will gain from Adidas to reach your career aspirations in the next five years. Share concrete examples of how you plan to take on additional responsibilities, advance your skillset, and grow professionally. This will demonstrate to the interviewer that you are motivated and have the ambition to succeed in your career.

"In five years, I see myself as a leader within Adidas. I want to participate in the manager development experience and hope to have developed a wide range of skills through continuing education and on-the-job training. I am eager to take on additional responsibilities and expand my role within the organization."

"In five years, I hope to have advanced my career at Adidas and be in a position of leadership and responsibility. I'm passionate about the company's mission and am eager to take on more challenging roles. I've been in my current position for a year and have already been able to build relationships with colleagues and customers. I'm confident that I can continue to grow and add value to the organization."

18. Tell me about yourself.

Hiring authorities often use this question as an icebreaker to start the interview. Give the interviewer a glimpse of who you are related to the job opportunity. Start by briefly summarizing your professional and educational background, highlighting what makes you the ideal candidate for the role. Talk about some of your professional achievements and how they have prepared you for this role. Provide a short summary of your goals and ambitions and how they could be achieved in this role.

"I am an enthusiastic and passionate individual with a great love for sports and fitness. Adidas has been a leader in the sports industry for years, and I am excited to be a part of the company. I have five years of experience in sales and marketing and am highly knowledgeable in the industry. I am known for my friendly, outgoing personality and ability to connect with customers and build relationships. My knowledge and enthusiasm make me a valuable member of any team."

"I'm a recent college graduate with a degree in business management and a passion for the sports industry. I've been an avid fan of Adidas for many years and am looking forward to the chance to work with the company. I'm a hard worker and have developed a strong work ethic through my experiences in college. I'm also a great team player and have experience working on group projects. I'm confident that my skills, knowledge, and enthusiasm will be an asset to the Adidas team."

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19. Tell me three qualities you possess that make you a strong fit for this position.

Adidas is looking for innovators who are proactive, take responsibility, and follow through. They want employees who can work collaboratively and hold themselves and their coworkers accountable. Discuss the qualities that make you a good fit for Adidas's environment, and give examples that demonstrate those qualities in action.

Answer Example

"As an athlete, I am naturally competitive. I make every effort to succeed in everything I do. I am also a team player. Working with others to accomplish a goal motivates me to do my best work. Finally, I have a positive attitude. I work to find the good in every situation, even challenging ones, and my positivity often rubs off on others around me."

20. Adidas puts customer service first. What do you do to put the customers' needs first?

Like all retail environments, Adidas depends on its customers and therefore strives to put the customers first. Discuss with the interviewer how you give your customers the best service possible. This might include listening to the customer, asking questions to understand their needs, focusing on the customer's desired outcome, and proactively providing additional services or solutions that could benefit them.

"I have a rule always to treat my customers how I would want treatment in a store or establishment. Customer service is vital to a company's success."

"I ensure that my customers' needs are met by actively listening to them and also asking the right questions. If I'm working on a task and a customer has a question, I always stop and help them before going back to my task."

21. What do you know about Adidas? Why do you want to work for us?

Adidas embraces and embodies the mentality of the athletes they serve. They value courage, ownership, innovation, teamwork, integrity, and respect. Study the mission and aesthetic of Adidas before your interview. Spend some time on the Adidas website, look at their different offerings, and get a feel for their brand. Tell the interviewer what you learned and which aspects of their company made you want to work for them.

"As an athlete, I appreciate that Adidas embraces values like teamwork and respect. I strongly believe that a sports team works best when everyone respects one another and works together. The same applies to a work environment. I want to work for a company where I feel like a part of a team, working together towards our end goal."

"I admire Adidas' commitment to sustainability all across the production chain -- not many companies actively use their influence to affect change in issues of human rights for workers throughout the world, and I would love to work for a company with the integrity and responsibility that Adidas exhibits."

22. At Adidas, we have a very clear return policy. How would you handle a customer argued with you about a potential return?

As an Adidas employee, you will come across customers who want to argue with store policy. Assure the interviewer that you can handle a situation like this with poise while making the customer happy and keeping the needs of the company in mind as well.

"Return policies are meant to be followed; however, there may be some exceptions allowed from time to time. I feel that having a satisfied customer is most important and sometimes refusing a return is not worth the bad word of mouth or risk of negative online review. There is a fine balance between being accommodating and being a pushover. If I were unsure of the best decision, I would ask my supervisor for clarification."

"I know that return policies are created for a reason, and being a good team-member means abiding by all of the rules and policies of the company. I've been in situations in the past where customers were angry with me about a policy that I had no control over; when that happens, I just have to listen patiently, not take their criticism personally, and work with them to find a solution to their problem that aligns with company policies."

23. We have a strong employee honesty program in place at Adidas to prevent loss. What would you do if you discovered that a co-worker was stealing product or money?

Adidas takes loss prevention and employee theft very seriously. Loss prevention initiatives are an important part of ensuring that Adidas stays competitive in their market. Discuss with the interviewer how you would handle a situation surrounding employee theft.

"My reaction to employee theft would differ if I were a retail associate or a retail manager. If I were a manager and caught an employee stealing, I would terminate them immediately. If I were an associate, I would report the incident according to company protocol. I would avoid approaching the employee as I would not want to make it a personal issue."

"I once had a coworker who asked me to help him steal, and it was so uncomfortable! I would never steal something for any reason, so it was easy to say no to him. Even though it was hard to go to my manager and know that my coworker would probably be fired, I had to do the right thing. What is the process for those kinds of situations at Adidas?"

24. In this role, you will be required to handle customer transactions. On a scale of 1-10 how strong are your mathematical skills?

Strong math skills will be an asset in your position at Adidas. Assure the interviewer that you are comfortable with the skills associated with math-related tasks.

"I did very well in math during high school and am comfortable with the skills required when it comes to accepting cash, balancing a cash float, and performing inventory-related tasks."

"My math skills are strong, and I am confident that I can meet your expectations when it comes to accepting payment from customers."

25. This position requires you to wear a uniform to work. Have you worn a uniform in the workplace before? How do you feel about this?

At Adidas, it's important for customers to know how they can turn to if they need help finding an item or have questions about a product -- and uniforms help achieve that goal. Talk to the interviewer about any times that you have been required to wear a uniform. What are your thoughts on this? Be sure to keep your answer positive and avoid speaking poorly of the practice surrounding uniforms.

"I have worn a uniform for work at restaurant XYZ and when I was a retail manager for company ABC. I have seen the uniforms worn by the retail employees at Adidas and see that it adds a strong level of professionalism."

"I think that uniforms are a great way to provide a feeling of unity in the workplace, and it makes it that much easier to get ready for work! May I see what your uniforms look like?"

26. In our retail stores, we take pride in our merchandising and displays. Do you consider yourself to be a creative person, capable of making an attractive retail display?

If offered a position at Adidas, you may be asked to contribute to the design or construction of displays. Discuss any experience you have creating displays for other retailers. Do you have unique ideas you can share with Adidas regarding their current merchandising? Let the interviewer know if you are interested in creating displays and if you have any special skills to contribute to their construction or design.

"I have a strong creative flair and enjoy creating attractive displays. I think I have enough experience in retail to understand what attracts a customer and what prompts them to purchase, and I'm eager to learn more! The displays I have seen in your stores are fascinating, and I would love to be a part of those creative projects."

"I believe that with some training, I could very easily create displays that are on-brand and exciting to the Adidas customer. I really loved the window display from this past Autumn -- I would love a chance to exercise my creativity on a project like that!"

27. At Adidas, we firmly believe in grooming our employees into management roles as they show potential. Are you interested in potential leadership roles with us?

Adidas offers many opportunities for its employees to grow into leadership roles, including an apprenticeship and dual study program, a global trainee program, and its executive, manager, and director development experiences. They also offer LinkedIn Learning courses and other learning programs. Talk to the interviewer about your interest in gaining a leadership role down the road.

"I would be very excited about obtaining a role in leadership within Adidas in the future. I'm confident that my hard work and attention to detail will make me well-suited for a leadership position in the future as you feel I'm ready to take on more responsibilities."

"I was very excited to learn about your executive development experience. I have been a retail manager for several years, and I enjoy leadership. I would be eager to take advantage of any development opportunities that you have."

28. This position requires a flexible schedule, as we are open evenings, weekends, and most holidays. Are you able to commit to these hours?

Retail positions like a job at Adidas require a wide range of hours that may include evenings, weekends, holidays, overtime, and split shifts. Assure the interviewer that you can commit to a wide range of hours. If there is anything in your schedule that may hinder your availability, be sure to address this.

"I am happy to offer a flexible schedule and to work overtime as needed. I do take an evening college course on Tuesdays and Thursdays, so I would not be available those days after 5 PM."

"I understand that this role will include working evenings, weekends, and holidays. I am available to work anytime and am happy to work overtime as well."

29. Working in a retail environment, you will sometimes come across rude customers. How would you handle a customer who is aggressive towards you or a co-worker?

In a service-focused job like a sales position at Adidas, you will likely encounter customers who make your job less than pleasant. Retail and customer service-based roles will often require diplomacy when it comes to working with the public. Discuss with the interviewer how you would handle an aggressive customer.

"If I had a customer who was being aggressive and disrespectful, I would calmly but firmly ask them to calm down. If security needed to be called, I would do so. Everyone needs to remain respectful, and I would not hesitate to ask a customer to offer that respect in return."

"I know that customers are just people like the rest of us -- sometimes we all have bad days! If a customer was upset, I would be sure they felt heard and understood, and then I would let them know that I would do everything I could to address their concerns. Sometimes people just need to know that their problems are important to someone else. I would be sure to maintain my cheerful disposition and positive attitude about the problem."

30. In a retail environment, staff turnover is often high. How would you handle it if your co-worker did not show up for their shift?

Employees at Adidas mus be adaptable and flexible. Assure the interviewer that you are a team player and would be happy to step in if your manager needed a shift covered at the last minute.

"I am more than willing to cover a shift for a co-worker if I am able. I don't mind accepting overtime hours, and I consider myself to be a team player."

"I'm in a position right now where I have plenty of free time, and my schedule is very flexible. As long as I'm available, I'm always happy to cover a coworker's shift if they're unable to make it. In the past, I've also volunteered to stay late to help cover shifts that coworkers don't show up for, and I'd almost always be able to do that at Adidas as well."

31. You will be responsible for a large amount of cash and valuable merchandise at Adidas. What would your most recent employer say about your character and honesty?

Honesty is incredibly important when you are working in a retail environment like Adidas, where employees handle a multitude of cash transactions. Assure the interviewer that you can be trusted by speaking about your character. Draw on the opinion of others to solidify your answer.

"My most recent employer and all others would say that I have strong character and always choose honesty first. I have solid references who will attest to that as well."

"My most recent team-leader, Clara, told me multiple times that she considered me to a be a person of integrity and honesty, which is feedback that I really appreciate. I always want to be a person who my coworkers and employers can trust."

32. Have you researched our company values? What makes you the best candidate for Adidas?

On its website, Adidas states, "through sport, we have the power to change lives." Adidas values sustainability, diversity, equity, inclusion, leadership, betterment, and performance. Explore the Adidas website and become familiar with their core values and mission. When discussing the company's values, be specific. Mention Adidas's "Own the Game" strategy, which puts the consumer at the heart of everything they do, or their "More Than Sport" campaign, which focuses on creating sustainable materials for their products. Then, explain how your experience, skills, and personality make you the perfect fit for their company.

"I've been a long-time Adidas customer, but I was drawn to your 'Own the Game' strategy, specifically your 'People Promise.' Your company's efforts to develop leaders and build teams that play to win, in addition to your commitment to diversity, equity, and inclusion, are inspiring. I want to work for a company that values the same things I do. I believe I am the best candidate for Adidas because I have a strong work ethic and a team-oriented mindset. I also bring enthusiasm to the job and am eager to learn and grow in my profession."

"I've always loved shopping at Adidas, but when I recently discovered their dedication to human rights, I fell even more in love with the brand! I would love to work for a company that I know is doing all it can to protect its workers, from health and safety to fair wages and resource consumption."

33. Take me through your experience in retail. What was the most challenging position you have held? Which was your favorite, and why?

Adidas is all about creating great customer experiences. If you have experience in the retail industry, walk the interviewer through your previous jobs, and highlight your favorite and most challenging positions. If you don't have any retail experience, that's okay! You've likely gained the skills and experience necessary to make customers happy through your other professional and personal relationships -- and you can let the interviewer know that you are excited to make the transition to retail.

"I have worked in retail for the past eight years. My most challenging position was with Company ABC. I found it so challenging because it was a different industry than I was accustomed. I learned a great deal during that time. This position was also my favorite because it was such a great challenge. I like to be pushed beyond my boundaries. It keeps me motivated to be better."

"While I haven't yet worked in a retail environment, I'm excited to get started! I love learning new things, especially when it comes to working with and serving others. In college, I worked at a writing lab where I helped younger students correct their essays and prepare for English exams. That experience was challenging, but I learned so much about listening to people's needs, practicing patience, and helping frustrated students feel at ease. I think that experience set me up for success in the retail industry."

34. At Adidas, we like to hire strong achievers. Give me an example of a time when you went above and beyond.

Adidas's mission is "to be the best sports brand in the world." They consider themselves optimists, seeing possibilities where others see impossibility. They push their employees to accomplish great things, so they want to hire employees who are ready to be pushed. Display to the interviewer that you can do more than the bare minimum. Showcase your ambition and drive by providing a concrete example of a time you pushed yourself outside your comfort zone. Describe the results of your actions, emphasizing how you achieved success.

"Last week, I noticed that my manager had not completed the schedule for the following week. Some of the staff complained that they didn't have their work schedule yet. Rather than going to my manager with the complaint, I offered to take on some of her workload so she would have the time to complete the schedule. We worked together for a couple of overtime hours that day and were able to catch her up on everything. It felt good to help but also benefited me by way of organization."

"Several weeks ago, my company announced a competition between the stores in our district - whichever location sold the most of a specific product would win a bonus for each sales associate. My team was determined to win the competition. We brainstormed ideas to sell as much of the product as we could. I volunteered to create displays to attract the customers' attention. I even walked up and down our store entrance wearing a signboard to advertise the product during slow periods. But our hard work paid off. The store manager just announced last week that our store won the contest!"

35. How do you like to be recognized for your accomplishments?

Adidas offers its employees countless benefits beyond financial compensation, including flexible working times, development and leadership opportunities, and family-oriented services. They want motivated employees who do their best work for the company that supports them. To nurture a positive work environment and healthy team, they'll be sure to offer you feedback on your work as well as recognition of your accomplishments. Share with the interviewer how you would want credit for your hard work.

"I am very much an over-achiever and find that the best way to be recognized for a job well done is through words of kindness and recognition. I am easily encouraged, and the best reward for me is to know that my hard work is noticed."

"As an athlete, I enjoy healthy competition. I love when my company offers friendly contests. They give me an extra boost of inspiration and motivation to go the extra mile to prove myself. The contest prize is a welcome recognition of my hard work, but I also enjoy the acknowledgment from the company when the winner is announced. Knowing that my work is appreciated by the company pushes me to work that much harder."

20 Adidas Interview Questions and Answers

Prepare for the types of questions you are likely to be asked when interviewing for a position at adidas.

Adidas is one of the world’s leading sportswear brands, so it’s no surprise that they would have their own unique set of interview questions for candidates. If you’re interviewing for a job at adidas, you can expect to be asked about your experience with customer service, your knowledge of the company and its products, and your ability to work in a fast-paced environment.

To help you prepare, we’ve compiled a list of sample adidas interview questions and answers that you can use to practice your responses. With a little preparation, you’ll be able to confidently answer any question that comes your way during the interview.

Adidas Interview Process

The interview process at adidas can vary depending on the position you are applying for. For entry-level positions, like Sales Associate or Cashier, the interview process is usually pretty simple. You will likely be asked general questions about your experience and why you want to work for adidas. For more senior positions, like Senior Brand Manager, the interview process may be more detailed. You may be asked to prepare a business case to present to a line manager, and questions may be tougher and more detailed. Overall, the interview process at adidas is generally positive, with candidates reporting that they felt comfortable during their interviews.

• What are your favorite adidas products and why?
• If you were to create a new shoe, what would it look like and what features would it have?
• Why do you want to work at adidas?
• How often do you wear athletic clothing?
• Tell me about a time when you had to deal with an irate customer.
• Do you consider yourself to be a team player?
• Provide an example of a time when you helped resolve a dispute between members on your team.
• Have you ever worked in a fast-paced retail environment before?
• Describe your experience working with customers.
• How well do you work under pressure?
• Which shift are you available to work?
• How would you handle a situation where the store is running low on inventory for one of our most popular items?
• If a customer was being rude or disrespectful towards other members of your team, how would you respond?
• Would you describe yourself as more of a leader or follower?
• Have you ever implemented any innovative strategies that helped improve sales?
• Are you comfortable working around potentially dangerous machinery?
• How long do you think you will remain at this company if hired?
• We want our employees to always stay up to date on the latest trends. How do you usually keep up with current events?
• When was the last time you took initiative without being asked to?
• In terms of leadership style, which type do you identify with the most?

1. What are your favorite adidas products and why?

This question is a great way to show your passion for the brand. It also gives you an opportunity to share some of your knowledge about adidas products and what makes them so special. When answering this question, it can be helpful to mention a few different types of products that you like. This will help the interviewer get a better idea of your interests and personality.

Example: “I love all kinds of adidas shoes, but my favorite are the Ultra Boosts because they’re so comfortable. I also really enjoy the adizero Adios sneakers because they’re lightweight and stylish. The ClimaCool shirts are another one of my favorites because they keep me cool when I’m working out.”

2. If you were to create a new shoe, what would it look like and what features would it have?

This question is a great way to test your creativity and innovation skills. It also allows the interviewer to see how you would apply those skills in their company. When answering this question, it can be helpful to think of a specific type of shoe that you would like to create. You can describe what features it would have and why you chose them.

Example: “If I were to create my own adidas shoe, I would make a lightweight running shoe with a breathable mesh upper. This would allow for maximum comfort while still being lightweight enough for long runs. The midsole would be made from an energy-returning foam material to help reduce impact on the runner’s body. Finally, I would add a durable rubber outsole to provide traction and stability.”

3. Why do you want to work at adidas?

This question is a great way for the interviewer to learn more about your interest in their company. They want to know that you are passionate about working at adidas and have done some research on the company. When preparing for this question, make sure to read up on the company’s mission statement and values. Highlight how these align with your own personal goals and ambitions.

Example: “I am very interested in working at adidas because of its commitment to innovation. I feel like I would be able to thrive in an environment where we’re always looking for new ways to improve our products. I also love the brand’s dedication to diversity and inclusion. I think it’s important to work somewhere that shares my values.”

4. How often do you wear athletic clothing?

This question is a great way to determine if you are familiar with the brand. It also helps employers understand your interest in their company and products. If you have never worn adidas clothing, it’s okay to admit that. You can explain that you’ve always admired the brand but haven’t had the opportunity to wear any of its clothing.

Example: “I actually don’t wear athletic clothing very often. I’m more of a casual dresser, so I prefer jeans and t-shirts. However, I do own a pair of adidas sneakers. They’re my favorite shoes because they’re comfortable and stylish. I would love to work for a company like adidas because I think it’s important to support brands that make quality products.”

5. Tell me about a time when you had to deal with an irate customer.

This question is a great way to assess your customer service skills. Interviewers ask this question because they want to see how you handle conflict and stress, as well as how you can use your communication skills to diffuse the situation. When answering this question, make sure to highlight your problem-solving skills and ability to remain calm under pressure.

Example: “When I worked at my previous job, we had a lot of customers who would call us with questions about their orders. One day, I got a call from a customer who was upset because she didn’t receive her order on time. I apologized for the inconvenience and asked her what color and size she ordered. She told me that she ordered a pair of shoes in black but received them in red.

I apologized again and explained that our inventory system showed that she did indeed order a pair of black shoes. We went back and forth for a few minutes until she finally admitted that she accidentally ordered two pairs of shoes instead of one. After confirming the mistake, I offered her a discount on her next purchase.”

6. Do you consider yourself to be a team player?

Teamwork is an important skill to have when working for a company like adidas. The brand’s products are often used by teams of athletes, so it’s essential that employees can work well with others. Your answer should show the interviewer that you’re willing to collaborate and help your teammates succeed.

Example: “I definitely consider myself to be a team player. I’ve always been part of sports teams in school, and I enjoy collaborating with my teammates to achieve our goals. In fact, I think teamwork is one of the most important skills to have as a professional athlete. It’s much more effective to work together than try to do everything on your own.”

7. Provide an example of a time when you helped resolve a dispute between members on your team.

This question can help the interviewer determine how you resolve conflict and whether you have experience doing so. Use examples from your past that show you’re a good communicator, able to solve problems and willing to compromise with others.

Example: “In my last role as an assistant manager at a retail store, I had two employees who were constantly arguing about whose job it was to clean up spills in the stockroom. One employee felt like they should be responsible for cleaning up spills because they worked in the stockroom more often than their coworker. I met with both employees separately to discuss the issue and find out why they disagreed on this matter. After talking with them, I learned that one of the employees didn’t feel comfortable climbing over boxes to reach high shelves in the stockroom. We came to an agreement where the other employee would clean up spills on lower shelves while the other cleaned higher ones.”

8. Have you ever worked in a fast-paced retail environment before?

This question is an opportunity to show the interviewer that you have experience working in a fast-paced environment and how well you can perform under pressure. If you haven’t worked in retail before, you can talk about your previous work experience and how it relates to this job.

Example: “I’ve worked in customer service for five years now, so I’m used to dealing with customers who are looking for immediate answers or assistance. In my last role as a sales associate at a department store, I was responsible for helping customers find what they were looking for while also answering questions about our products. This helped me develop my multitasking skills and learn how to prioritize tasks.”

9. Describe your experience working with customers.

This question is an opportunity to show your interpersonal skills and customer service orientation. When answering this question, it can be helpful to mention a specific situation where you helped a customer solve a problem or find the right product for them.

Example: “I have experience working with customers in both retail and call center environments. In my last role as a sales associate at a department store, I was responsible for helping customers find what they were looking for and answer any questions they had about our products. I also offered suggestions on other items that might interest them based on their preferences.

In my current role as a customer service representative at a call center, I work with customers who are having issues placing orders online or need help finding the right size of a product. I enjoy using my communication skills to help people resolve their problems.”

10. How well do you work under pressure?

Employers ask this question to see if you can handle the pressure of a job that requires you to meet deadlines. When answering, it’s important to show that you are able to work under pressure and still complete your tasks on time.

Example: “I am someone who thrives under pressure. I know how important it is to get things done quickly, so I always make sure to prioritize my tasks and get them done as soon as possible. In my last role, there were many days where we had tight deadlines for projects. I was usually one of the first people in the office each day because I wanted to get started right away. This helped me stay ahead of my deadlines.”

11. Which shift are you available to work?

Employers ask this question to make sure you are available for the hours they need. They also want to know if your availability matches their needs. Before your interview, find out what shifts the company is looking to fill and which ones you can work. If there are any that you cannot work, explain why in a positive way.

Example: “I am currently only able to work the evening shift from 4 p.m. to 10 p.m. I have two young children at home, so I would not be able to work during the day or late afternoon. However, I am happy to work the evening shift five days a week.”

12. How would you handle a situation where the store is running low on inventory for one of our most popular items?

This question can help the interviewer determine how you handle challenges and make decisions. Use examples from your previous experience to show that you can think critically, solve problems and communicate effectively with others.

Example: “If I noticed a shortage of inventory for one of our most popular items, I would first speak with my manager about it so we could decide what to do next. If there was enough time before the store closed, I would try to order more inventory from headquarters or another nearby location. If there wasn’t enough time left in the day, I would ask my manager if we could close early so we could restock the item. If we couldn’t close early, I would call headquarters to see if they had any extra inventory available.”

13. If a customer was being rude or disrespectful towards other members of your team, how would you respond?

An interviewer may ask this question to assess your customer service skills and how you interact with others. This is an opportunity to show that you can be a team player, even when interacting with difficult customers.

Example: “I would first try to calm the situation by asking them if they needed help finding something or if I could answer any questions for them. If they continued to be rude, I would politely excuse myself from the interaction and find my manager so they could handle the situation. I would also make sure to tell my coworkers about the incident so we could keep an eye out for similar behavior in the future.”

14. Would you describe yourself as more of a leader or follower?

This question is a great way to learn more about your potential manager’s leadership style. If you’re interviewing with someone who prefers followers, it may be best to say that you prefer to follow. However, if the interviewer seems like they want leaders, you should explain why you are a leader.

Example: “I would describe myself as a natural leader. I am always looking for ways to improve my team and make sure everyone is happy and productive. In my last role, I was promoted to lead my department after only six months on the job. My boss said she chose me because of my ability to motivate others and find solutions to problems.”

15. Have you ever implemented any innovative strategies that helped improve sales?

This question can help the interviewer determine how you approach your work and whether you have any innovative ideas that could benefit adidas. When answering this question, it can be helpful to mention a specific strategy or two that helped improve sales for your previous employer.

Example: “At my last job, I noticed that our customers were looking for more personalized options when shopping online. So, I started working with my team to create an online customization tool where customers could choose their own colors and designs for certain products. This led to a 10% increase in sales because customers were able to get exactly what they wanted.”

16. Are you comfortable working around potentially dangerous machinery?

The interviewer may ask this question to assess your ability to work in a fast-paced environment. They want to know that you can handle the physical demands of working at an athletic goods company and are willing to take on any risks involved with the job. In your answer, explain how you would approach this type of situation if it arose.

Example: “I am comfortable working around machinery as long as I understand what I’m doing. If there is ever a time when I feel uncomfortable or unsure about operating equipment, I will always speak up and ask for help. I believe that safety should be everyone’s top priority. However, I also think that learning new things is important and encourage employees to try new tasks even if they’re not sure how to do them.”

17. How long do you think you will remain at this company if hired?

This question is a way for the interviewer to assess your commitment level. They want to know that you are in it for the long haul and will be an asset to their company. When answering this question, make sure to emphasize how much you enjoy working at adidas and why you would like to stay with them for as long as possible.

Example: “I have always dreamed of working for adidas, so I plan on staying here for as long as they’ll have me. I love the culture and the brand, and I feel like I could really contribute to the team. I am committed to my work and see myself being here for many years.”

18. We want our employees to always stay up to date on the latest trends. How do you usually keep up with current events?

This question is a great way to see how passionate an applicant is about fashion and the industry. It also shows that they are willing to put in extra effort to learn more about what’s going on in their field. When answering this question, it can be helpful to mention specific resources you use to stay up to date with current trends.

Example: “I love following fashion blogs and websites for inspiration. I also subscribe to several newsletters that send me updates when new collections are released. I find these resources very helpful because they give me ideas of what to wear and what colors are popular.”

19. When was the last time you took initiative without being asked to?

This question is a great way to learn more about the applicant’s ability to take initiative and solve problems. It also shows how they feel when they are not being recognized for their work.

Example: “When I was working at my previous job, we had a customer who needed help with sizing. They were having trouble finding shoes that fit them properly, so I offered to call them and walk them through our sizing charts. The customer ended up buying several pairs of shoes from us because of this.”

20. In terms of leadership style, which type do you identify with the most?

This question is designed to give the interviewer insight into your leadership style. It’s important to be honest about which type you identify with, as it can help them understand how you would approach a situation in their company.

Example: “I believe that I am most effective when leading through collaboration and teamwork. When working on projects or initiatives, I like to get input from my team members so we can work together to find solutions to problems or develop new ideas. Collaboration allows us to come up with more creative solutions than if I were to make all of the decisions myself.”

20 Luxottica Interview Questions and Answers

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Adidas Case Analysis

Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), Runtastic, an Austrian fitness technology company and 8.33% of German football club Bayern Munich. Adidas’ revenue for 2016 was listed at €19.29 billion.

The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas’ business rival.

Adidas’ logo is three stripes, which is used on the company’s clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as “The three stripes company”. The brand name is uncapitalized and is stylized with a lower case “a”.

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Adidas and Reebok Merger Case Study: Adidas and Reebok are the world leading multinational companies producing sportswear and sports equipment. Reebok is considered to be the oldest company of this type, because it produces sportswear since the end of the 19th century. Adidas on its turn is a quite younger company and it appeared in […]

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1. What is Adidas‘ corporate strategy? Has the corporate strategy changed with restructuring? – Lead the sporting goods industry. – Provide athletes with the best possible equipment to optimize their performance. – Market penetration, gain access to all markets in which they can compete. – Develop and expand into new markets and express interest in […]

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This report is representing and discussing the SWOT and PESTEL analysis of Adidas sports’ wear company. Adidas, a German company with roots in Herzogenaurach near Nuremberg, tells a quintessential success story. The work of brothers Adi and Rudi Dassler, Dassler Brothers Shoe Factory focused on creating the best shoe for each sport and was one […]

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These sports have been replaced in market share by sports such s baseball, basketball, football, and fitness activities like aerobics. Ideas has not developed the marketing mix to compete in these sports and fitness activities. The participation by women in these sports is growing, yet Ideas has neglected this market by remaining a preferred supplier […]

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adidas interview case study

Interview insider: how to get a job at adidas group.

If you love sports, this is definitely the company for you.

Headquartered in Herzogenaurach, Germany, with corporate and retail locations around the globe, adidas offers its employees the expected perks of on-site sports and fitness amenities — gyms, running tracks, climbing walls, and volleyball and tennis courts, depending on location — in addition to onsite daycare, company-sponsored volunteer opportunities, and career advancement such as management training programs, global relocation, and employee-created mentoring groups that encourage diversity in management.

Steve Fogarty, director of talent acquisition, discusses what it takes to join this ever-expanding global brand.

What qualities do you look for in every candidate?  Creative. Confident. Collaborative: These are the qualities of what the adidas Group calls a "creator." Creators can be found in every industry, in every type of job, in every country around the world. Creators find inspiration in unlikely places, look at the world in their own unique way, and have an uncanny ability to connect dots that others just don't see. 

Where are most of your jobs located? We have over 53,000 employees globally, with about 13,000 in North America, including corporate and retail employees across Reebok, adidas, TaylorMade Golf, our sports licensed division, and CCM Hockey. More than 4,000 people work at our headquarters in Herzogenaurach. Our U.S. headquarters is in Portland, and we have opportunities in 92 countries around the globe. 

Do you offer relocation assistance for employees traveling to different states — or countries — for a job? Many of our headquarters positions offer relocation and will consider applicants from anywhere. All of these positions are marked on our career site for offering relocation. We also offer several programs for our employees to work and live abroad.

How often do you hire new people?  This year we have hired over 4,600 people into corporate positions. Over 3,000 of these hires were external and over 1,500 of these hires were internal. We also hire tens of thousands of retail store positions each year.

What areas of the company are growing fastest right now?  Some of our fastest-growing areas of the business right now are marketing, retail, design, and digital sports. These areas are opening up career opportunities in merchandizing, marketing activation, retail leadership, ecommerce, engineering, and a variety of design and digital roles.

What do you expect candidates to know about the adidas Group before an interview? Understanding the organization's values, its vision and purpose, its place in the industry, and its trajectory will enable you to avoid any common mistakes during the interview, such as confusing which brands are part of the Group and what products we sell.

Where do you recruit candidates?  Most candidates come to us through our career site but our recruiters are also always proactively searching for talent. We find people through research; social platforms like LinkedIn, Facebook, Twitter, and blogs; online industry publications; employee referrals; and advertising. The short answer is that we will go anywhere the talent is to recruit them. But all you have to do is go to our career site  and apply. If you do this, your information will get seen by a recruiter. 

Do you attend trade shows, conferences, or college career events where candidates might have a chance to network with you? As a global company, we attend many trade shows, conferences, and college career events around the world. We attend the Stuzubi [student career fair] in Nuremberg, the Women at Workcareer fair in Bonn, and the Sticks and Stones event in Berlin to name a few. One way to stay on top of some of the events we attend is to follow us on Facebook .    

How can candidates interact with you on social media to stand out? And is there etiquette to reaching out to you in this way?  I would recommend following us on some of our social properties — such as our LinkedIn company pages , our jobs feed on Twitter , and our adidas Group blog  — and using common sense etiquette that you would use in any networking situation. The most important thing is to know your audience, be tailored and concise, and be respectful.

Do you look up candidates to check out how they represent themselves online?  We are interacting with candidates all of the time on social but as a general rule of thumb we don't Google candidates to find random information on them. We are a company that respects the data privacy of our future and current employees. 

What types of jobs are available for recent graduates? The best point of entry is our functional trainee program (FTP), which is an 18-month program providing graduates with an international background and excellent educational credentials the opportunity to start a functional career within the adidas Group. The program comprises six three-month assignments in various departments. At least one of these assignments takes place abroad. At the end of 2014, we employed 41 participants in our global FTP.

How is the FTP different than your internship program? Our global internship program offers students three to six months of [paid] work experience within the adidas Group. All undergraduate students are welcome to join one of our internship programs at the adidas headquarters in Herzogenaurach and Portland, Reebok in Canton, Massachusetts, and many other adidas Group locations around the world. At the end of 2014, we employed over 600 interns.

How important are prior related internships for new applicants?  Any previous work experience, internships, volunteer opportunities, or playing sports can certainly help in securing an internship or job. Our internships can be competitive so any experience that will help you stand out is welcomed but not required. 

Do most full-time positions require a specific degree?  For our undergraduate internships, you must be attending University and we will generally look for students who are pursuing a specific degree or related degree to the internship position. 

Do you have a management-training program or tend to frequently promote from within? We offer a management-training program for current employees that is currently focused on sales and marketing, but will be expanded to other disciplines in the near future. This program offers management-level employees an opportunity to rotate into a cross-functional discipline within sales and marketing, and an international assignment. 

How does your company address diversity in the workplace?  Diversity is an integral part of the adidas Group's corporate philosophy. It takes people with different ideas, strengths, interests, and cultural backgrounds to be successful as a global company. We have employees from 80 nations at our Herzogenaurach location alone. We've been ranked one of the most LGBT-friendly companies around , and we are cultivating a gender-balanced leadership team.

What's unique about your interview process? You will most certainly get asked if you are passionate about sport and what sports. Sport is at the heart of our organization and is at the epicenter of our vision. We take this very seriously. You may find yourself in a video interview with recruiters, [and] we sometimes ask management-level candidates to perform case studies. With case study you will be presented a specific business challenge, and asked to build and present a presentation around how you would tackle it.   

What questions should candidates always ask you in an interview?  I always say that the Q&A part of an interview is a candidate's final chance to seal the deal. This is where a candidate can really shine even if they didn't answer all of the interview questions perfectly. This is one where a candidate really wants to do their homework on the company, the team, and the role, and ask smart questions that show you they are thinking critically about the opportunity versus just asking, "Can you tell me about the company culture?" Candidates that don't ask any questions are putting themselves at a disadvantage. 

What questions should they never ask?  I would stay away from questions that aren't specifically related to the job, the company, or the team. You only have a little bit of time to really stand out, so the more focused and prepared you are, the better. 

Is it OK to bring up salary?  An open dialogue about salary is a good thing. This will be discussed at the end of any interview with one of our recruiters. The recruiter will generally play an intermediary role between the candidate and the organization when it comes to a salary discussion. The more open and honest you are about salary, the better the chances of all parties coming to an offer that works for both sides.  

What's a mistake people make in interviews all the time and don't know it? I would say the biggest mistake I see quite often with candidates in interviews is that they don't fully listen to the question. They will sometimes interpret the question and talk about something related but not directly answering the question. Or they are hesitant to be transparent, and say they don't know or don't have that experience, so they share something else instead. I would say the most important thing is to really listen to the question, and answer it directly and honestly. You don't always have to have all the answers. But showing humility can score you serious points in an interview. 

What is the interview dress code?  This can vary a little bit by location, so it's always good to ask your recruiter during a phone interview. In general, we have a casual dress culture. Of course you want to steer clear of competitor brands — this could be an interview killer.

Do thank-you cards or emails matter to you?  A personalized thank-you card can sometimes go a long way with some recruiters and hiring managers. My advice would be to default to a short and personal thank-you email.  

Interview Insider  is weekly series offering tips for getting a job at some of your favorite companies. Check back every Thursday for the latest interview.

Follow Heather on  Twitter .

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Adidas Case Study – Best Ideas for the Real Fans

In 2023, the German sportswear maker Adidas AG celebrates its 74rd anniversary. After all these years into the game, the brand is as popular as ever. Adidas constantly improves its designs, collaborating with celebrities like Beyonce, Kylie Jenner, and Pharrell Williams. A student can learn many helpful business lessons from the Adidas case study!

• 🤔 Adidas Facts
• 💡 Adidas Case Study Ideas
• 📈 Marketing Plan
• ☎️ Supply Chain
• 🦖 Sustainability Strategy
• 🤓 Crisis Management
• 📱 Social Media
• 👟 Adidas Vs. Nike
• 🎾 Adidas Vs. Reebok
• 🔥 35 Adidas Case Study Examples

🔗 References

🤔5 facts about adidas people don’t know.

• The company was founded in 1924 by Adolf Dassler, a shoemaker’s son. However, the most recognized trademark with the three stripes was not Dassler’s original idea. He purchased it from the Finnish shoe brand for two whiskey bottles and €1600.
• Adidas’s iconic sneakers “Stan Smith,” were initially named after Robert Haillet , the French tennis star. However, Stanely Smith was considered a better candidate to represent the tennis shoe model.
• There was a park in Boston called “Adidas Park,” where nobody but people with Adidas Adidas brand clothes were allowed.
• Adidas was the first to make a microchip for their sneakers to check the amount of calories athletes burn.
• Michael Jordan, the world-famous basketball player, almost signed a deal with Adidas before going for the Nike shoe brand. Check out our Adidas research topics to learn more surprising facts about the company!

💡 Adidas Case Study – Ideas for Any Taste

Numerous external and internal factors influence Adidas’ financial performance. When doing an Adidas case study, a student can focus on the company’s marketing approach, supply chain , or CSR policy. Here’re some more ideas!

• The history of Adidas company.
• Corporate values and mission.
• The role of Adidas’ executive board.
• Key products and collaborations.
• Manufacturing process.
• Supply chain.
• Strategic management.
• The global presence and market influence.
• Employment and internships at Adidas.
• E-commerce and digital marketing.
• Advertising campaigns.
• Target customers.
• Official sponsorship.
• Key market competitors of Adidas.
• Sustainability principles.
• Adidas’ environmental initiatives.
• Criticism of a company.
• CSR policy.
• Crisis management.
• Adidas’ financial figures.

📈 Adidas Marketing Plan

• Adidas uses marketing to build a bond with the audience Adidas interacts with its customers with the help of social media and ads. It creates a strong bond that makes the customers come back for new purchases. The brand works to create excitement around the world of sports on a personal level.
• Adidas takes inspiration from the cities The company carefully determines which items sell better and in what specific areas. For example, in London, Adidas primarily focuses on selling soccer-related products. Meanwhile, the main product focus in New York is basketball or baseball.
• Adidas collaborates with athletes Collaborating with professional athletes helps Adidas enhance its creativity in branding. Adidas’ partnerships also include major music and fashion artists to reach out to people who are not into sports. For example, When Adidas had a deal with Kanye West to create Yeezy footwear, it became one of the most popular footwear lines in the industry.

☎️ Adidas Supply Chain Case Study

• Subcontractors,
• Material providers,
• Adidas’ Speedfactory Speedfactory is a factory where robots do most of the work. Products are assembled using 3D printing, which increases the efficiency of mass customization. Compared to the months it takes to make a sneaker using the traditional supply chain, Speedfactory completes production in a few days.
• Adidas’ Click and Collect program To make the consumer experience easier, Adidas has created a multidimensional purchasing program—” Click and Collect “. It enables consumers to choose how they prefer to shop. For example, if the product a customer wants to order is available at the online shop, they can reserve it immediately and take it from any store.

📘 Adidas Case Study Ethics

• Adidas’ anti-discrimination policy Adidas Company believes all employees have the right to work in a safe and respectful environment with equal opportunities. The company has a Legal & Compliance department that investigates all reported violations of the company’s policy.
• Adidas’ integrated management system policy for health and safety Adidas has created an integrated management system (IMS) approach to ensure all operations happen safely and healthily. This policy controls the performance of the whole organization, including all the brands and locations.
• Adidas supporting the employees during COVID-19 When the pandemic hit, Adidas continued to pay workers during the shutdown period, including the migrant workers who could not return to their residences. Moreover, Adidas provided earlier cash and year bonuses to help workers meet their daily needs.
• Adidas joining the fur-free initiative In 2021, Adidas announced joining the global Fur-Free Retailer program . Frank Henke, senior vice president of sustainability at Adidas, says that the number of their vegan products is growing. For example, the famous sneakers Stan Smith and Superstar are already available as vegan versions.

🦖 Adidas Sustainability Strategy

• An overview of Adidas’ sustainability Consumers ranked Adidas as number 53 out of the 100 most sustainable brands . While the brand is already seen as sustainable, there is still room for improvement. For example, Adidas promises that by 2025, nine out of ten of its products will be sustainable.
• Adidas sustainability targets Adidas applies the Three Loop Strategy when creating its products: sportswear is made from recycled materials, made to be remade, or made with renewable materials. By 2030, the company promises to reduce greenhouse gas emissions by 30%.
• Adidas & Allbirds eco-collaboration In 2020, Adidas and Allbirds announced a collaborative project to find solutions for reducing the industry’s emissions. Two sports brands also wanted to show that competitors can work together. They collaborated to create a running shoe that clocks in at just 2.94kg CO2 per pair.
• Kermit the Frog in Adidas’ latest sustainability campaign In 2021 Adidas released a 60-second commercial where Kermit talks about the danger of climate change. The loveable frog character says it’s not easy to be green. The campaign shows Adidas’ commitment to lowering its carbon footprint and using only 100% recycled polyester.

🤓 Adidas Crisis Management

• Adidas social media crisis In 2017, on the second day of the Annual Boston Marathon , Adidas sent an email to all the participants, saying: “Congrats, you survived the Boston Marathon.” It was a huge mistake, considering that Islamic terroristic actions occurred four years earlier near the marathon’s finish line. It took Adidas less than four hours to publicly apologize on social media.
• Adidas handling its PR crisis In 2018, US prosecutors charged ten people, including Adidas’ director of global sports marketing, with bribery and fraud. When the scandal got public, Adidas’ share price dropped 2.5%. Soon Adidas responded via email, saying that the company is committed to ethical business practices and is ready to cooperate with the authorities.
• Adidas losing out in China After the Coronavirus pandemic, statistics reveal that Chinese shoppers prefer their local brands to Western companies. As a result of the boycott, Adidas’ sales there fell 16% in the second quarter. For now, Adidas assumes that the company will soon see a steady recovery in China.

📱 Adidas Social Media Case Study

• An overview of Adidas’ social media strategy The most striking feature of Adidas’ branding strategy is that it’s more than selling sportswear. It’s about pitching a lifestyle. Adidas’ catchy taglines are one of the most recognized slogans of modern brands. Another characteristic is that Adidas has powerful collaborations with athletes, singers, and designers.
• Adidas’ campaign “She Breaks Barriers” This initiative began in 2019 from a social media post where Adidas asked athletes to share the challenges and barriers they face. Using the collected responses, they developed a campaign to address inequality for female athletes. The company’s goal is to give women in sports more visibility.
• Adidas’ campaign “End Plastic Waste” In 2020, Adidas started a massive social media campaign with the message “End Plastic Waste.” This hashtag is in the top 10 hashtags used by Adidas on Instagram. Later Adidas made a documentary on its YouTube channel about its contributions to ending plastic waste.

👟 Adidas Vs. Nike Case Study

• Ultraboost,
• Adidas vs. Nike: the business model Adidas’ business focuses on creating innovative products to fulfill customers’ specific needs. For example, the company has unique speed models in its supply chain, which helps Adidas to respond quickly to consumers’ needs. On the other hand, the main focus of Nike has been building solid and promising networks and partnerships with celebrity athletes like Michael Jordan.
• Adidas vs. Nike: marketing strategies Adidas opens its doors to all athletes and other consumers worldwide on its social media websites. The company has a “Calling All Creators” campaign to collect customers’ opinions and build new partnerships. In the case of Nike, the company heavily relies on its storytelling abilities. Their marketing campaigns are often built around telling real stories.

🎾 Adidas Vs. Reebok Case Study

• Adidas vs. Reebok: brands’ history The story of Adidas begins in the 1900s in Bavaria, Germany when the founder Adolf Dassler started making running shoes for athletes. When Robert Louis Dreyfus became the new CEO, he bought the Reebok company in 2005. Reebok was founded in Bolton, United Kingdom, by Joseph William Foster in 1958. The company aimed at making innovative footwear but only became wide-known after Adidas AG finally bought it.
• Adidas vs. Reebok: materials and manufacturing Adidas uses natural and synthetic materials for production. One of Adidas’s sustainable initiatives, “Made to be remade,” makes it possible to return worn-out shoes. Reebok has product lines made from plant-based materials, recycled plastic waste, and organic cotton. The company’s unique footwear technologies, like Reebok Pump, provide athletes with better traction.
• Adidas vs. Reebok: pricing strategies Price is an essential element of the marketing mix of Adidas. The brand charges premium prices for its high-quality products. Adidas’ sportswear is aimed at high-end customers. On the opposite, Reebok has a very flexible pricing policy. When the company introduces any new product, they keep a low pricing strategy until customers’ demand rises.

🔥 Adidas Case Study – 35 Best Examples

• Adidas Group’s financial statement analysis. This paper analyzes Adidas Group’s financial performance over the years and how it can be improved.
• Adidas: new service development . The essay describes the five features of Adidas’ services and determines their impact on the company’s performance.
• Adidas shoes: a situation analysis . This paper provides Adidas’ SWOT analysis and compares the company with its key competitors in the market.
• Adidas company’s position and performance. This paper analyses Adidas’ products and the company’s value chain to reveal what changes should be made to increase the profit.
• Marketing strategy of Adidas in the UAE . This essay is dedicated to Adidas’ marketing position in the United Arabic Emirates and how the company has won the citizens’ trust.
• Adidas company’s vision, mission, and competition. This paper reflects on Adidas’ business vision and mission and how they have evolved.
• The case of the Adidas and Nike sneakers market . This essay focuses on the strengths and weaknesses of the two top sneakers brands.
• Sustainability in the Dutch sneakers industry: Adidas and Nike . This essay sample identifies consumer perception of the two competing brands and their effects on the companies’ CSR practices.
• Nike and Adidas products: price and income elasticity . This paper reviews the income elasticity of Nike Company and Adidas Company.
• Adidas: digital marketing analysis . This paper focuses on Adidas’ social media marketing and mobile marketing strategies.
• The Nike Inc.: opportunities and challenges . The author of this essay explores the existing challenges in the sportswear industry with the example of Nike.
• Nike: strategic operations management . This paper considers Nike’s operation strategies to satisfy customers’ demands in the market.
• Nike Inc.’s financial and strategic analysis. This essay provides a SWOT analysis of Nike company, Adidas’ key competitor in the market.
• Nike’s project failure with the supply chain system. In this essay, the author lists the main weaknesses of sports brands’ supply chains and how they can be fixed.
• Nike Golf: company analysis and evaluation project . This essay analyzes one of Nike’s brands and its market presence.
• Nike promotion and distribution strategy . This writing provides an overview of Nike’s promotion strategy and the company’s marketing tools.
• Reebok company’s market environment. This paper analyzes the market environment and strategic position of Reebok company.
• Puma company’s international business strategy. This paper focuses on Puma’s marketing strategies to maintain leadership in the international sportswear market.
• Under Armour: company issues analysis . This essay analyses the business challenges Under Armour has faced in the sports shoe market.
• Changing footwear industry: impact of online shopping . This paper investigates the macro-level changes that footwear retailers are undergoing in the era of online shopping’s increasing popularity.
• Work conditions and labor practices at Adidas.
• Adidas company’s human resource development policy.
• SWOT analysis of Adidas company.
• Analysis of Adidas’ promotion strategy.
• Effects of globalization on Adidas company.
• Adidas’ business code of ethics .
• The role of marketing research at Adidas.
• Adidas’ e-marketing and online presence.
• Adidas company’s strategic management.
• Adidas company’s social media marketing.
• Global supply chain at Adidas company.
• The analysis of Adidas’ current CSR report.
• Comparison of Adidas’ and Nike’s product hierarchies.
• The analysis of Adidas’ corporate culture.
• Adidas company’s decision-making strategies.
• What is supply chain management? | IBM
• Adidas | History, Products, & Facts | Britannica
• What Is the Executive Board of a Corporation? | Small Business – Chron.com
• (PDF) Sourcing Practices of Adidas | Vasant Kothari – Academia.edu
• adidas Sustainability | End Plastic Waste | adidas US
• Recycling Basics | US EPA
• SWOT Analysis: How To With Table and Example

Walmart Case Study | Best Case Study Topics

Mcdonald’s supply chain issues – a case study on supply and demand analysis.

MockQuestions

Adidas Mock Interview

To help you prepare for an Adidas job interview, here are 35 interview questions and answer examples.

Get More Information About Our Adidas Interview Questions

Question 1 of 35

How can Adidas motivate you on the job?

How to Answer

1st answer example, 2nd answer example.

Community Answers

The management team at Adidas wants to know how to best motivate every member of their team. Talk to the interviewer about the variety of ways in which you find motivation on the job.

"I am best motivated through words of praise and recognition for a job well done. I like to know that my efforts are noticed. In my current position, we have a leader board -- I like that concept because it creates a healthy bit of personal competition for me as well."

"I am very much self-driven and self-motivated. As long as I am being treated with respect and feel appreciated, you will get the best work from me."

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35 Adidas Interview Questions & Answers

1. how can adidas motivate you on the job, anonymous interview answers with professional feedback, 2. what is the most competitive work situation you have experienced how did you handle it what was the result.

As a sporting goods company, Adidas values competition, as do many of its employees. A competitive work environment can push employees toward success, both separately and together. Tell the interviewer about your experience working in competitive environments, whether that was racing others to achieve the highest sales, working towards a promotion, or eagerly trying to win a new contract. Show the interviewer that you rose to the challenge and were excited to push yourself to be the best. It is a definite plus if you have cheered on your competitors and helped them along the way. Be sure to mention any successful outcome.

"My current sales position is highly commission-based, so my colleagues and I are quite competitive. Despite being competitive, we have a great work environment where we help each other when someone is struggling to meet their quota. We coach each other on sales techniques and share success stories. The result has been a positive work environment with healthy competition."

"Last year, I worked at a high-end jewelry store where sales goals were intense and the rewards were high. I am geared for healthy competition, so sales contests greatly motivated me. I ended up winning 7 of the 12 contests! I won an iPad, cash incentives, and concert tickets. It was great."

3. Why is this job with Adidas right for you at this time in your career?

A position at Adidas will provide you with plenty of benefits in the present while also allowing for opportunities to move up in the company in the future. Discuss with the interviewer why you are looking to make a change and how this particular role fits well with the changes that you want to make. Be thoughtful and draw upon the research you have done on the company.

"I have been interested in seeking a new position for quite some time but haven't jumped on anything yet because I want to make sure it's the right fit. I feel that this job is right for me, especially at this point in my career, because it offers an opportunity for me to utilize my recent education in Communications while giving me an opportunity to advance in my management skills."

"This job will fit perfectly surrounding my school schedule. I hope once I complete my education that I can be given full-time hours for the summer. I am excited to work for Adidas because of the flexibility you offer students, as well as the growth potential."

4. What type of manager brings out the best in you?

Managers at Adidas work hard to ensure a healthy team, which starts with supporting individual employees. The interviewer wants to see that you are self-aware and understand the type of manager or employer that brings out the best in you, whether that means a close working relationship with a lot of accountability or a more hands-off approach where you have autonomy. If you are unsure of your preference, try to make your answer as open as possible.

"I have worked with a wide range of personalities and management styles with great success. If I could express a preference, I feel that I am best with a manager who allows me autonomy while still investing time in me through mentorship and training. Can you describe the management style here?"

"In the past, I have worked best with managers who are strong mentors but also offer autonomy when it comes to the tasks they know I am well-versed in."

5. How do you handle a situation where your supervisor does not properly communicate information to you?

The environment at Adidas is fast-paced; though supervisors have the best intentions, some information may fall through the cracks. Describe your communication preferences and tell the interviewer how you have handled interactions with supervisors in the past.

"Whenever I have had a supervisor who does not properly communicate with me, I try to learn their style of communication and emulate it. Sometimes you have to relate to others in their style to be understood."

"I have had great supervisors in my previous positions; however, if faced with a communication challenge like this, I would ask the supervisor how I could improve communication between us. Rather than placing blame, I believe it's always more effective to ask for growth recommendations."

6. Personality fit is important to us at Adidas. How would you describe your personality?

Your personality will play a part in whether the interviewer believes you would be a good fit for the Adidas team. Talk to the interviewer about your personality traits -- such as introverted, energetic, or confident -- as opposed to your character traits -- such as honest, hard-working, or reliable.

"I would describe my personality as approachable, light-hearted, and positive. I believe that, if asked, my colleagues and supervisor would say the same about me."

"I am a confident communicator, and I'm very friendly! I love engaging new people in conversation. My last boss, Edgardo, always described me as a go-getter; I enjoy challenges and pushing myself to achieve new goals."

7. What type of work environment do you dislike working in?

An interview isn't just about determining if you're right for Adidas -- it's also about finding out if a job at Adidas is right for you. Research Adidas's work environment. They consider themselves a team of athletes - competing together, continuously pushing towards their goals. They value diversity, inclusion, respect, and fair play. Answer this question honestly, but remember that the environment you discuss should not be similar to Adidas's. Your answer should show the interviewer that you fit their company's culture.

"I can be productive in most work environments, so long as the energy is positive and teamwork is encouraged. I cannot work in an environment that feels negative or toxic."

"I don't work well in an environment with lazy and apathetic employees. I'm a hard worker, and I want to work for a company that values that work. I don't enjoy working with people who try to do the least amount of work possible just to get through the day until they can clock out."

8. We need reliable people on our team at Adidas. How many days were you absent from work last year?

Being an Adidas employee means being reliable and consistent. Make sure the interviewer knows that you respect your coworkers and managers enough to always show up for your assigned shifts. You can be honest about a time you had to miss a shift; be sure to mention that you followed all of the protocols for calling off of work.

"I've never skipped work without a good reason, and I always make sure to call in with plenty of advance notice so that my managers and coworkers are prepared to cover the shift. I've never had an excused absence from work."

"I am very committed to my employer and am only absent in events of sickness or the odd family emergency. I do my best always to be available and present when expected. When I got the flu last year and had to be absent from work for three days, I made sure to inform my managers as soon as I could and bring a doctor's note with me when I returned to work."

9. Describe to me your ideal employer.

A job search isn't just a one-sided hunt. You must also feel that a job at Adidas is a good fit for you. Tell the interviewer about your ideal employer. Be specific, and be sure to keep the conversation positive. Avoid speaking poorly of any previous managers or organizations.

"My ideal employer is one who brings charisma and passion to their work. I work best with organizations that encourage learning and promote their employees based on performance."

"My ideal employer is reliable, has a good reputation, and treats me like a unique individual versus just a number."

10. Tell me about a time when you made a suggestion requesting change in an organization.

The most successful organizations are always growing and adapting to better serve their customers, and Adidas is no exception. In addition to being able to handle change, can you also recognize when change is required and be confident enough to present that to your organization? Talk to the interviewer about a time when you were able to suggest a change in the workplace.

"Last year when I was managing our weekend shift, I noticed a pretty solid opportunity for us to save on overtime hours. I created a presentation and gave it to my manager who took it to upper management. The changes were implemented, and I was very proud of the suggestion that I made."

"When I began my most recent job at a family-run shop, the owners operated based on trust and didn't have a loss prevention plan. I suggested that we install a couple of cameras inside the store to deter anyone from stealing. So far, we have seen a 56% decline in the overall loss."

11. What are your salary expectations?

Do some research to determine how you can expect to be compensated at Adidas, and use your current earnings to talk about your salary expectations. Be open and honest. Transparency is the best choice when salary based questions arise.

"I currently make $15 per hour and work between 25 and 35 hours per week. I'm hoping to stay in the same range or slightly higher."

"I currently make minimum wage, and I'm happy to begin a position at Adidas in that same range. I'm hopeful that my hard work and dedication to the team will earn me a promotion or pay increase after some time. Does Adidas have any merit-based bonuses or pay-scale increases?"

12. How do you feel about performance incentives?

Performance incentives can be very motivating, and you may have opportunities to take advantage of such incentives as an employee at Adidas. Talk to the interviewer about your feelings regarding performance incentives.

"I think performance incentives are a great idea -- they keep me motivated to do a great job, and I like knowing that I'm a part of ensuring that our team is on top of our KPIs. I'm extremely motivated by being rewarded for my successes."

"I've never worked in a position that offers performance incentives, but that's never stopped me from staying motivated. However, small perks are always nice to have!"

13. What do you hope to learn from this job at Adidas?

Adidas uses an approach called 'My Best,' which helps its employees develop a growth mindset. This philosophy encourages continuous learning and positive reactions to failure. They offer countless leadership programs and other learning opportunities and expect their employees to have the desire to learn. Share what you hope to get out of your experience at Adidas. Review the job description and information about related careers to help you get a better idea of what you have to look forward to. Discuss how this position will help you in your career.

"I am looking to lay the foundation for the rest of my career with this position. I hope to increase my already strong skills in sales as well as learn more about running a store -- someday, I would love to become a store manager or open my own small retail business."

"I hope to gain stronger skills in communication and customer service. I understand that retail can be challenging because of the multiple personalities you are faced with on a daily basis. I believe this will help my confidence to grow, and my sales skills as well."

14. Do you have reliable transportation?

If you are offered a position at Adidas, it's important that your managers can count on you to make it to work consistently and on time. Let the interviewer know about your transportation plans, whether that includes driving, walking, taking public transit, or riding a bike.

"I have a well-maintained vehicle, and I am comfortable with the amount of travel required to get to the store every day."

"I take public transit and find it to be very reliable. I always plan for unexpected delays and take an earlier bus if I know it's a heavy-traffic day. I always make sure I'm 5-10 minutes early for my shift."

15. How do you handle situations that could cause you to be late or miss work?

Promptness is an important quality for Adidas employees to have. Make sure that the interviewer knows that you plan for traffic, bad weather, and any other situation that could make you late for your shift. Your interviewer wants to know that you're proactive and can handle the stress of unexpected situations that could affect arriving to work on time.

"I hate being late and always do everything I can to avoid it -- if I'm not five minutes early, I feel like I'm already late! Cincinnati winters can make travel hard, so I always make sure to give myself extra time when there's snow or ice."

"I hope never to be late! When I started working at a restaurant at sixteen years old, we were taught the adage of 'if you're on time, you're late,' so I've worked to implement that into my life. I always try to arrive 15 minutes early, but unforeseen circumstances sometimes arise. I handle surprises using common sense and keeping courtesy to others in mind."

16. What is your greatest weakness?

Be honest. The interviewer doesn't expect you to say that you have no weaknesses. In fact, they want evidence that you are aware of your shortcomings and are working to improve those areas. Adidas encourages its employees to face challenges with positivity rather than fear. Your answer should prove that you can do the same. Choose a skill that is not a core skill for the position. Tell the interviewer what you are doing to improve this skill, and keep your answer positive.

"My biggest challenge is trying to be perfect. I understand that mistakes happen and that it's important to learn from them. I'm working on being more mindful of my progress and not letting the pressure to be perfect impact my performance. I'm making an effort to be more accepting of my mistakes and use them as a tool for growth."

"My greatest weakness is that I can be overly eager to get started on a project before taking the time to fully understand the project's goals and objectives. As I'm new to the field, I'm still learning to take a step back and assess the bigger picture. I'm aware of this habit and have taken steps to combat it. For example, when starting my latest project at my previous job, I took the time to ask questions and grasp the project's scope before diving in."

17. Where do you see yourself in five years?

Adidas is a great place for career growth and development. Consider your desired career path and goals and how you can reach them. Focus on how your skills and experience could benefit Adidas in the long run. Explain how you plan to use the experience you will gain from Adidas to reach your career aspirations in the next five years. Share concrete examples of how you plan to take on additional responsibilities, advance your skillset, and grow professionally. This will demonstrate to the interviewer that you are motivated and have the ambition to succeed in your career.

"In five years, I see myself as a leader within Adidas. I want to participate in the manager development experience and hope to have developed a wide range of skills through continuing education and on-the-job training. I am eager to take on additional responsibilities and expand my role within the organization."

"In five years, I hope to have advanced my career at Adidas and be in a position of leadership and responsibility. I'm passionate about the company's mission and am eager to take on more challenging roles. I've been in my current position for a year and have already been able to build relationships with colleagues and customers. I'm confident that I can continue to grow and add value to the organization."

18. Tell me about yourself.

Hiring authorities often use this question as an icebreaker to start the interview. Give the interviewer a glimpse of who you are related to the job opportunity. Start by briefly summarizing your professional and educational background, highlighting what makes you the ideal candidate for the role. Talk about some of your professional achievements and how they have prepared you for this role. Provide a short summary of your goals and ambitions and how they could be achieved in this role.

"I am an enthusiastic and passionate individual with a great love for sports and fitness. Adidas has been a leader in the sports industry for years, and I am excited to be a part of the company. I have five years of experience in sales and marketing and am highly knowledgeable in the industry. I am known for my friendly, outgoing personality and ability to connect with customers and build relationships. My knowledge and enthusiasm make me a valuable member of any team."

"I'm a recent college graduate with a degree in business management and a passion for the sports industry. I've been an avid fan of Adidas for many years and am looking forward to the chance to work with the company. I'm a hard worker and have developed a strong work ethic through my experiences in college. I'm also a great team player and have experience working on group projects. I'm confident that my skills, knowledge, and enthusiasm will be an asset to the Adidas team."

View This Question and Answers

19. Tell me three qualities you possess that make you a strong fit for this position.

Adidas is looking for innovators who are proactive, take responsibility, and follow through. They want employees who can work collaboratively and hold themselves and their coworkers accountable. Discuss the qualities that make you a good fit for Adidas's environment, and give examples that demonstrate those qualities in action.

Answer Example

"As an athlete, I am naturally competitive. I make every effort to succeed in everything I do. I am also a team player. Working with others to accomplish a goal motivates me to do my best work. Finally, I have a positive attitude. I work to find the good in every situation, even challenging ones, and my positivity often rubs off on others around me."

20. Adidas puts customer service first. What do you do to put the customers' needs first?

Like all retail environments, Adidas depends on its customers and therefore strives to put the customers first. Discuss with the interviewer how you give your customers the best service possible. This might include listening to the customer, asking questions to understand their needs, focusing on the customer's desired outcome, and proactively providing additional services or solutions that could benefit them.

"I have a rule always to treat my customers how I would want treatment in a store or establishment. Customer service is vital to a company's success."

"I ensure that my customers' needs are met by actively listening to them and also asking the right questions. If I'm working on a task and a customer has a question, I always stop and help them before going back to my task."

21. What do you know about Adidas? Why do you want to work for us?

Adidas embraces and embodies the mentality of the athletes they serve. They value courage, ownership, innovation, teamwork, integrity, and respect. Study the mission and aesthetic of Adidas before your interview. Spend some time on the Adidas website, look at their different offerings, and get a feel for their brand. Tell the interviewer what you learned and which aspects of their company made you want to work for them.

"As an athlete, I appreciate that Adidas embraces values like teamwork and respect. I strongly believe that a sports team works best when everyone respects one another and works together. The same applies to a work environment. I want to work for a company where I feel like a part of a team, working together towards our end goal."

"I admire Adidas' commitment to sustainability all across the production chain -- not many companies actively use their influence to affect change in issues of human rights for workers throughout the world, and I would love to work for a company with the integrity and responsibility that Adidas exhibits."

22. At Adidas, we have a very clear return policy. How would you handle a customer argued with you about a potential return?

As an Adidas employee, you will come across customers who want to argue with store policy. Assure the interviewer that you can handle a situation like this with poise while making the customer happy and keeping the needs of the company in mind as well.

"Return policies are meant to be followed; however, there may be some exceptions allowed from time to time. I feel that having a satisfied customer is most important and sometimes refusing a return is not worth the bad word of mouth or risk of negative online review. There is a fine balance between being accommodating and being a pushover. If I were unsure of the best decision, I would ask my supervisor for clarification."

"I know that return policies are created for a reason, and being a good team-member means abiding by all of the rules and policies of the company. I've been in situations in the past where customers were angry with me about a policy that I had no control over; when that happens, I just have to listen patiently, not take their criticism personally, and work with them to find a solution to their problem that aligns with company policies."

23. We have a strong employee honesty program in place at Adidas to prevent loss. What would you do if you discovered that a co-worker was stealing product or money?

Adidas takes loss prevention and employee theft very seriously. Loss prevention initiatives are an important part of ensuring that Adidas stays competitive in their market. Discuss with the interviewer how you would handle a situation surrounding employee theft.

"My reaction to employee theft would differ if I were a retail associate or a retail manager. If I were a manager and caught an employee stealing, I would terminate them immediately. If I were an associate, I would report the incident according to company protocol. I would avoid approaching the employee as I would not want to make it a personal issue."

"I once had a coworker who asked me to help him steal, and it was so uncomfortable! I would never steal something for any reason, so it was easy to say no to him. Even though it was hard to go to my manager and know that my coworker would probably be fired, I had to do the right thing. What is the process for those kinds of situations at Adidas?"

24. In this role, you will be required to handle customer transactions. On a scale of 1-10 how strong are your mathematical skills?

Strong math skills will be an asset in your position at Adidas. Assure the interviewer that you are comfortable with the skills associated with math-related tasks.

"I did very well in math during high school and am comfortable with the skills required when it comes to accepting cash, balancing a cash float, and performing inventory-related tasks."

"My math skills are strong, and I am confident that I can meet your expectations when it comes to accepting payment from customers."

25. This position requires you to wear a uniform to work. Have you worn a uniform in the workplace before? How do you feel about this?

At Adidas, it's important for customers to know how they can turn to if they need help finding an item or have questions about a product -- and uniforms help achieve that goal. Talk to the interviewer about any times that you have been required to wear a uniform. What are your thoughts on this? Be sure to keep your answer positive and avoid speaking poorly of the practice surrounding uniforms.

"I have worn a uniform for work at restaurant XYZ and when I was a retail manager for company ABC. I have seen the uniforms worn by the retail employees at Adidas and see that it adds a strong level of professionalism."

"I think that uniforms are a great way to provide a feeling of unity in the workplace, and it makes it that much easier to get ready for work! May I see what your uniforms look like?"

26. In our retail stores, we take pride in our merchandising and displays. Do you consider yourself to be a creative person, capable of making an attractive retail display?

If offered a position at Adidas, you may be asked to contribute to the design or construction of displays. Discuss any experience you have creating displays for other retailers. Do you have unique ideas you can share with Adidas regarding their current merchandising? Let the interviewer know if you are interested in creating displays and if you have any special skills to contribute to their construction or design.

"I have a strong creative flair and enjoy creating attractive displays. I think I have enough experience in retail to understand what attracts a customer and what prompts them to purchase, and I'm eager to learn more! The displays I have seen in your stores are fascinating, and I would love to be a part of those creative projects."

"I believe that with some training, I could very easily create displays that are on-brand and exciting to the Adidas customer. I really loved the window display from this past Autumn -- I would love a chance to exercise my creativity on a project like that!"

27. At Adidas, we firmly believe in grooming our employees into management roles as they show potential. Are you interested in potential leadership roles with us?

Adidas offers many opportunities for its employees to grow into leadership roles, including an apprenticeship and dual study program, a global trainee program, and its executive, manager, and director development experiences. They also offer LinkedIn Learning courses and other learning programs. Talk to the interviewer about your interest in gaining a leadership role down the road.

"I would be very excited about obtaining a role in leadership within Adidas in the future. I'm confident that my hard work and attention to detail will make me well-suited for a leadership position in the future as you feel I'm ready to take on more responsibilities."

"I was very excited to learn about your executive development experience. I have been a retail manager for several years, and I enjoy leadership. I would be eager to take advantage of any development opportunities that you have."

28. This position requires a flexible schedule, as we are open evenings, weekends, and most holidays. Are you able to commit to these hours?

Retail positions like a job at Adidas require a wide range of hours that may include evenings, weekends, holidays, overtime, and split shifts. Assure the interviewer that you can commit to a wide range of hours. If there is anything in your schedule that may hinder your availability, be sure to address this.

"I am happy to offer a flexible schedule and to work overtime as needed. I do take an evening college course on Tuesdays and Thursdays, so I would not be available those days after 5 PM."

"I understand that this role will include working evenings, weekends, and holidays. I am available to work anytime and am happy to work overtime as well."

29. Working in a retail environment, you will sometimes come across rude customers. How would you handle a customer who is aggressive towards you or a co-worker?

In a service-focused job like a sales position at Adidas, you will likely encounter customers who make your job less than pleasant. Retail and customer service-based roles will often require diplomacy when it comes to working with the public. Discuss with the interviewer how you would handle an aggressive customer.

"If I had a customer who was being aggressive and disrespectful, I would calmly but firmly ask them to calm down. If security needed to be called, I would do so. Everyone needs to remain respectful, and I would not hesitate to ask a customer to offer that respect in return."

"I know that customers are just people like the rest of us -- sometimes we all have bad days! If a customer was upset, I would be sure they felt heard and understood, and then I would let them know that I would do everything I could to address their concerns. Sometimes people just need to know that their problems are important to someone else. I would be sure to maintain my cheerful disposition and positive attitude about the problem."

30. In a retail environment, staff turnover is often high. How would you handle it if your co-worker did not show up for their shift?

Employees at Adidas mus be adaptable and flexible. Assure the interviewer that you are a team player and would be happy to step in if your manager needed a shift covered at the last minute.

"I am more than willing to cover a shift for a co-worker if I am able. I don't mind accepting overtime hours, and I consider myself to be a team player."

"I'm in a position right now where I have plenty of free time, and my schedule is very flexible. As long as I'm available, I'm always happy to cover a coworker's shift if they're unable to make it. In the past, I've also volunteered to stay late to help cover shifts that coworkers don't show up for, and I'd almost always be able to do that at Adidas as well."

31. You will be responsible for a large amount of cash and valuable merchandise at Adidas. What would your most recent employer say about your character and honesty?

Honesty is incredibly important when you are working in a retail environment like Adidas, where employees handle a multitude of cash transactions. Assure the interviewer that you can be trusted by speaking about your character. Draw on the opinion of others to solidify your answer.

"My most recent employer and all others would say that I have strong character and always choose honesty first. I have solid references who will attest to that as well."

"My most recent team-leader, Clara, told me multiple times that she considered me to a be a person of integrity and honesty, which is feedback that I really appreciate. I always want to be a person who my coworkers and employers can trust."

32. Have you researched our company values? What makes you the best candidate for Adidas?

On its website, Adidas states, "through sport, we have the power to change lives." Adidas values sustainability, diversity, equity, inclusion, leadership, betterment, and performance. Explore the Adidas website and become familiar with their core values and mission. When discussing the company's values, be specific. Mention Adidas's "Own the Game" strategy, which puts the consumer at the heart of everything they do, or their "More Than Sport" campaign, which focuses on creating sustainable materials for their products. Then, explain how your experience, skills, and personality make you the perfect fit for their company.

"I've been a long-time Adidas customer, but I was drawn to your 'Own the Game' strategy, specifically your 'People Promise.' Your company's efforts to develop leaders and build teams that play to win, in addition to your commitment to diversity, equity, and inclusion, are inspiring. I want to work for a company that values the same things I do. I believe I am the best candidate for Adidas because I have a strong work ethic and a team-oriented mindset. I also bring enthusiasm to the job and am eager to learn and grow in my profession."

"I've always loved shopping at Adidas, but when I recently discovered their dedication to human rights, I fell even more in love with the brand! I would love to work for a company that I know is doing all it can to protect its workers, from health and safety to fair wages and resource consumption."

33. Take me through your experience in retail. What was the most challenging position you have held? Which was your favorite, and why?

Adidas is all about creating great customer experiences. If you have experience in the retail industry, walk the interviewer through your previous jobs, and highlight your favorite and most challenging positions. If you don't have any retail experience, that's okay! You've likely gained the skills and experience necessary to make customers happy through your other professional and personal relationships -- and you can let the interviewer know that you are excited to make the transition to retail.

"I have worked in retail for the past eight years. My most challenging position was with Company ABC. I found it so challenging because it was a different industry than I was accustomed. I learned a great deal during that time. This position was also my favorite because it was such a great challenge. I like to be pushed beyond my boundaries. It keeps me motivated to be better."

"While I haven't yet worked in a retail environment, I'm excited to get started! I love learning new things, especially when it comes to working with and serving others. In college, I worked at a writing lab where I helped younger students correct their essays and prepare for English exams. That experience was challenging, but I learned so much about listening to people's needs, practicing patience, and helping frustrated students feel at ease. I think that experience set me up for success in the retail industry."

34. At Adidas, we like to hire strong achievers. Give me an example of a time when you went above and beyond.

Adidas's mission is "to be the best sports brand in the world." They consider themselves optimists, seeing possibilities where others see impossibility. They push their employees to accomplish great things, so they want to hire employees who are ready to be pushed. Display to the interviewer that you can do more than the bare minimum. Showcase your ambition and drive by providing a concrete example of a time you pushed yourself outside your comfort zone. Describe the results of your actions, emphasizing how you achieved success.

"Last week, I noticed that my manager had not completed the schedule for the following week. Some of the staff complained that they didn't have their work schedule yet. Rather than going to my manager with the complaint, I offered to take on some of her workload so she would have the time to complete the schedule. We worked together for a couple of overtime hours that day and were able to catch her up on everything. It felt good to help but also benefited me by way of organization."

"Several weeks ago, my company announced a competition between the stores in our district - whichever location sold the most of a specific product would win a bonus for each sales associate. My team was determined to win the competition. We brainstormed ideas to sell as much of the product as we could. I volunteered to create displays to attract the customers' attention. I even walked up and down our store entrance wearing a signboard to advertise the product during slow periods. But our hard work paid off. The store manager just announced last week that our store won the contest!"

35. How do you like to be recognized for your accomplishments?

Adidas offers its employees countless benefits beyond financial compensation, including flexible working times, development and leadership opportunities, and family-oriented services. They want motivated employees who do their best work for the company that supports them. To nurture a positive work environment and healthy team, they'll be sure to offer you feedback on your work as well as recognition of your accomplishments. Share with the interviewer how you would want credit for your hard work.

"I am very much an over-achiever and find that the best way to be recognized for a job well done is through words of kindness and recognition. I am easily encouraged, and the best reward for me is to know that my hard work is noticed."

"As an athlete, I enjoy healthy competition. I love when my company offers friendly contests. They give me an extra boost of inspiration and motivation to go the extra mile to prove myself. The contest prize is a welcome recognition of my hard work, but I also enjoy the acknowledgment from the company when the winner is announced. Knowing that my work is appreciated by the company pushes me to work that much harder."

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Top 10 Tips to Succeed at Your adidas Job Interview

Find out how you can nail your next job interview and kickstart your career at adidas.

S o you’ve formed your opinion about adidas, trawled open positions on the adidas jobs site, composed an online application , submitted your CV and cover letter and now you’ve now been invited for a personal interview. But interviews are tricky, right?

A quick Internet search will return pages upon pages of advice and guidance on how to act… how to dress… how to prepare… it’s a minefield to navigate. This becomes even more difficult when you add into the mix the excitement of that interview being with an aspirational brand like adidas.

Well, the good news is, when we interview we want to see you at your best! To help you get there, our Global Recruitment Team has compiled a list of top “DO’S & DON’TS” to consider when preparing for your adidas job interview.

But before we dive in, I won’t pretend these will work for other businesses but rather they will help you to understand the rules of our game.

• Be relaxed and have a positive mindset. There really is nothing to be scared of. Our managers want to feel your passion and to understand your skills. This will help them imagine where you would fit within the team and what value you can bring.
• Be Yourself. Our culture is really very important to us (learn more about it here and here ). We are really looking to meet and understand the real you. Authenticity and honesty are key!
• Be Prepared. Our managers want to see your commitment level, motivation and initiative. This includes a solid understanding of the job, our business, our marketplace and our competitors. Our Company Website as well as this Blog can be valuable sources for your research. But don’t forget the small details that can have a big impact – like knowing where and when the interview is and turning up at the right place on time!
• Be Clear and Concise. Our managers are looking to get to what you do best quickly. Be ready with examples of your achievements and stay on track with your answers.
• Be Curious. A few well thought-out questions will go a long way in demonstrating your thought process, values/wants and understanding of the role – all of which will be important for the manager to understand.

• Don’t over-/underdress. We are a sports company, dress accordingly . Wearing competitor products is a BIG NO-GO! Sports by nature are competitive; the sports industry is no different. Our managers will expect to see that you understand and respect that.
• Don’t over-/undersell yourself. Deal in facts. Our managers will look for examples and would expect these to be presented in a calm but confident way.
• Don’t speak poorly of past professional/personal experiences. Doing so will lead a manager to question your loyalties to our brand in the future.
• Don’t ask about Perks/Salaries. Our managers want to get to know you; HR will discuss the package at the right time.
• Don’t name-drop. The sports industry is small and everyone knows everyone. Name-dropping could lead a manager to think you are hoping your relationships will get you in. If you’re confident in your abilities this won’t be necessary.

So there we have it. Follow these 10 simple steps and you can’t go far wrong. With that I will sign off with two key points: Firstly, don’t get discouraged if you are not successful first time round. Ask for feedback and work on those points. Managers will like that you have addressed these points and have worked towards improving upon them.

Secondly, GOOD LUCK, I hope to see you around the World of Sports soon.

Interested in a career at adidas?

Mar 21, 2023

Data Engineer

Gurgaon | India | Data & Analytics

• # Evergreen
• # Cross-brand
• # human resources

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• Open access
• Published: 14 November 2023

Experiences of living with binge eating disorder and facilitators of recovery processes: a qualitative study

• Marit Fjerdingren Bremer 1 ,
• Lisa Garnweidner-Holme 2 ,
• Linda Nesse 1 , 3 &
• Marianne Molin 2 , 4  

Journal of Eating Disorders volume  11 , Article number:  201 ( 2023 ) Cite this article

218 Accesses

Metrics details

Binge eating disorder (BED) is the most prevalent eating disorder worldwide. BED is often associated with low quality of life and mental health problems. Given the complexity of the disorder, recovery may be challenging. Since BED was only recently specified as a diagnostic category by the World Health Organization (2021), little is known about how patients experience living with BED in everyday life. This study aimed to explore how patients experience living with BED and to investigate factors perceived as facilitating recovery.

Individual interviews were conducted with six patients in a rehabilitation programme for recovery from BED. Interviews were conducted digitally and verbally transcribed between December 2020 and January 2021. The analysis was based on Malterud’s systematic text condensation.

Being diagnosed with BED could be experienced as a relief. The participants perceived living with BED as a challenging addiction. They struggled with a low self-image and experienced a lack of understanding from others, resulting in shame. Self-compassion and social support from friends and family and through participation in a rehabilitation programme were important facilitators of recovery.

Participants perceived living with BED as a challenging addiction. They struggled with low self-esteem and experienced a lack of understanding from others, resulting in shame. Being diagnosed with BED was perceived as a relief. They appreciated that issues related to mental health were addressed during rehabilitation to better understand the complexity of BED. Knowledge about BED, as well as the difficulties of living with BED among family members and friends might help patients with BED feel less ashamed of their disorder and could thus contribute to increased self-compassion.

Plain English summary

We interviewed six patients with binge eating disorder (BED) about their experiences living with BED, which is the most prevalent eating disorder worldwide. However, difficulties diagnosing patients with BED and a lack of knowledge about BED among healthcare professionals make it challenging to provide patients with appropriate help to recover from BED. The participants in our study participated in a rehabilitation programme for BED. They experienced living with BED as a challenging addiction. Low self-image and others’ lack of understanding made the individuals ashamed of their eating disorders. Self-compassion and social support through taking part in the rehabilitation programme were important facilitators of recovery. This study indicates that more knowledge about BED among family members, friends and healthcare professionals and social support are notable facilitators for recovering from BED.

Article Highlights

Even though BED is the most prevalent eating disorder, we have limited knowledge about how patients experience living with BED and their recovery processes

Patients with BED described the disorder as a challenging addiction

Low self-image and lack of understanding by others made the participants ashamed of their disordered eating behaviours

Self-compassion and social support were perceived as core facilitators of recovery

The key characteristics of binge eating disorder (BED) are the tendency to engage in binge eating episodes during which excessive amounts of food are consumed in a short period of time, paired with a subjective sense of loss of control [ 1 ]. BED was first recognised as a diagnostic category in the fifth version of the American Diagnostic and Statistical Model of Mental Disorders (DSM) in 2013 [ 2 ]. In the European System’s International Classification of Diseases, BED was first specified in 2018 [ 3 ]. The lifetime prevalence of BED is estimated to between 1.5 and 1.9%, making it the most prevalent of the eating disorders [ 4 , 5 ]. Although BED is considered the most common eating disorder, it can be argued to be the eating disorder that receives the least attention in mental health care. Several models of environmental factors contributing to BED have been proposed [ 6 ]. These for instance include media exposure, thin-ideal internalisation, and personality traits such as negative emotionality [ 6 ]. People with overweight or obesity appear to be at particular risk of developing BED although the directionality in the relationship between overweight, obesity and BED is complex and unclear [ 7 ].

Recovery from eating disorders is a non-linear process that includes psychological and social changes, including experiences of empowerment, relationships with others, as well as improvements in body image and reductions in disordered eating patterns [ 8 ]. Given the complexity of BED, recovery can be a challenging process [ 9 ]. Recovery rates, on average, remain below 50% and largely depend on how recovery is defined [ 10 ]. Recovery from BED may be understood and defined differently by patients and health professionals [ 10 ].

There is an increasing awareness of BED in the research literature on eating disorders, with several studies exploring patients’ positive and negative experiences of participation in treatment and rehabilitation [ 11 , 12 , 13 , 14 ]. However, there appears to be fewer studies on patients’ experiences of living with BED in everyday life [ 15 , 16 , 17 , 18 , 19 ]. In qualitative studies, patients have described living with BED as characterized by experiences of guilt and shame, as well as a loss of control [ 15 , 16 , 17 , 18 , 19 ]. However, accepting the disorder and being validated by others have been described as important steps in the recovery process [ 17 ]. Furthermore, psychotherapy and person-centred treatment may facilitate recovery [ 15 , 16 , 17 ]. Although some studies have investigated patients’ experiences with recovery from BED [ 8 , 17 , 20 , 21 ], we have limited in-depth knowledge on facilitators of recovery. Knowledge about how patients experience living with and recovering from BED may be important for better informing our understanding of the influence of BED on everyday life and for tailoring treatment to best promote recovery [ 22 ]. This study explores how persons with BED experience living with this eating disorder and investigates factors that were perceived as facilitating recovery.

Design and data collection

Semi-structured individual interviews were conducted by MFB between December 2020 and January 2021. MFB holds a master’s degree in public health science and a bachelor’s degree in public nutrition. MFB currently works at a rehabilitation centre as a nutritionist with patients with obesity. The individuals in this study were recruited from another rehabilitation centre and MFB did not have former knowledge to the participants. Due to the COVID-19 pandemic, the interviews took place online using a digital platform called Visiba Care (visibacare.com), an application or web interface that offers secure communication through video. The interview guide (Additional file 1 ) was developed by MFB, LN and MM. LN is a clinical psychologist with a PhD in public health science who works in addiction research. MM holds a PhD in nutrition and is a professor in public health and public health nutrition. The themes in the interview guide were developed inductively guided by the research questions of the investigators. The interview guide was pilot tested with a patient with BED. The pilot interview did not change the interview guide. Hence, the pilot interview was included in the sample and analysis of this article. 11 participants attending the rehabilitation programme were invited to participate in the study. 6 agreed to participate. We did not include more participants because we reached information power [ 23 ], due to these 6 informants provided very relevant information for the actual research questions in the study. Before participation, the interviewees gave their written informed consent. Recruitment continued until we reached informational power related to the richness of the data [ 23 ]. Interviews were audio-recorded with a Dictaphone application [ 24 ] and lasted 45–60 min. The interviews were transcribed verbatim by MFB. All the authors read the transcribed interviews. The study was conducted in accordance with COREQ guidelines [ 25 ].

Participants and setting

The participants were all women between 30 and 70 years old. In Norway, persons who have a Body Mass Index (BMI) > 40 without comorbidities or a BMI > 35 with comorbidities qualify for treatment at rehabilitation centres [ 26 ]. In some of these centres, patients are screened for eating disorders to identify the potential coexistence of BED. Participants in this study were in treatment for obesity at one of these rehabilitation centres. Based on screening procedures after entering rehabilitation, patients who experienced co-occurring challenges with binge eating were offered participation in a rehabilitation programme focusing on coping with and recovering from BED. The screening process consisted of six questionnaires and a consultation with a psychologist. A clinical assessment was made of whether the person met BED criteria. The questionnaires explored the patients’ eating behaviours and thoughts and feelings related to food. Two questionnaires mapped the patients’ mental health, including anxiety and depressive symptoms.

As part of the rehabilitation programme, sessions were held once a week over three months. The programme involved individual and group-based sessions, with 10 participants, about behaviour change, physical activity, diet, mental health, motivation and empowerment. The group-based sessions were led by a specialist in clinical psychology and a clinical nutritionist. The group-based sessions focused on challenges with binge eating, and important parts of the group discussions were self-esteem, causes and triggers of binging, knowledge of physiological mechanisms, understanding of thoughts and emotions’ influence on behaviours, and further work on recovery. Respondents were given fictive names in the presentation of the results to secure their privacy.

The analysis was conducted by MFB and was guided by Malterud’s systematic text condensation [ 27 ], a descriptive and explorative method inspired by phenomenology. LGH, LN and MM assisted with the analysis. The analysis involved the following steps: (1) reading all the transcribed interviews to obtain an overall impression and rereading them with a focus on the study’s aim; (2) identifying and sorting meaning units representing aspects of participants’ lived experiences with BED and perceived facilitators for recovery and coding; (3) condensing the contents and meanings of each coded group and (4) synthesising the contents of each code group to generalise descriptions and concepts. The process to formulate meaning units and the subsequent coding of the content and meaning involved discussion and clearance of the text. The main focus was to discuss understanding of the text, compare main impressions and themes, which again could provide an overview of similarities and differences. We highlighted recurring citations and citations that gave information on equal topics.

We identified the following two main themes related to patients’ experiences with BED (Fig.  1 ): (1) A challenging addiction with the subthemes giving it a name , living in a negative spiral and it’s in your head ; and (2) shame with the subthemes painful thoughts and feelings , negative self-image and feeling misunderstood . We found three main themes regarding the perceived facilitators of recovery: (1) recovery is a long process with the subthemes acceptance of the disorder and give yourself time ; (2) coping with the subthemes self-compassion and strategies to manage the disorder ; (3) community with the subthemes group affiliation and social support .

Main themes and subthemes concerning the experience of living with BED

Experiences of living with BED

The participants described living with BED as a challenging addiction . Berit explained how difficult it was to stop eating: ‘When I eat, I get happy right there and then, but when I think about it, and the dopamine or whatever it is stops working, I feel completely unsuccessful, and then I think that I can just give up. It is over. I just continue to eat. … I can’t do anything right anyway’.

Giving it a name describes participants’ experienced relief of being diagnosed with BED. The participants experienced BED as a complex condition and a challenging disorder that removed their focus from other notable areas of life. They often told stories of repeated feelings of failure in their management of BED. They felt too embarrassed to tell anyone in their lives about their diagnoses and, thus, kept it a secret, even though they thought their family members already probably knew. Their frustration with not being able to control their eating was described as confusing and time consuming. They felt hopeless and stupid. However, being diagnosed with BED was often described as a relief, which Nora expressed:

‘It’s actually been really nice. (...) I was referred because of my overweight, uhh, and based on mapping and such, I was diagnosed with binge eating disorder. And I was about to say, uhh, that I wasn’t completely surprised. I’ve realised in a way that there has been a problem, uhh, but at the same time, it was kind of good to have it confirmed (...)’.

All participants were diagnosed with BED at the rehabilitation centre.

The participants described living with BED as a negative spiral that was difficult to escape and characterised by periods of guilt when they could not control their eating habits. Tuva explained, ‘Yes, it’s like I don’t use my head. I don’t do what I’m supposed to, ehh, and I don’t enjoy it. I sit and eat with a guilty conscience’. Conversely, the participants stated that binging gave them good feelings and satisfaction. These binge eating episodes were considered a reward or a strategy to escape stressful experiences in daily life.

Dealing with binge eating was often viewed in the context of how they otherwise felt in life. A negative spiral was also mentioned concerning weight management experiences. Individuals had experiences in which they lost weight but had trouble maintaining weight loss. This led to dissatisfaction and hopelessness and resulted in episodes of increased binge eating. Some participants had lived with BED for a long time and had experienced BED as a permanent part of them.

Participants experienced BED as something that is in your head , as Pia expressed: ‘At least it starts there, that the body is a symptom of what’s in the head. I think that about my suffering, that the physical kind of reflects the mental’. It was vital for participants to understand the connection between physical and mental challenges and how these affect each other. Negative thoughts and feelings often led to binge eating episodes, and subjects appreciated the focus on mental health in the rehabilitation centre to learn strategies to cope and choose differently.

All participants associated BED with shame , as illustrated by Berit’s statement:

‘It is very taboo, very taboo. I try to hide it from everyone. When we’re with others, I don’t eat more than others, but when I’m at home and no one sees me, that’s when I eat. So, it’s tiring, and you always watch out. You never feel well enough, and uhh yeah, it really hurts’. Shame was often described as painful feelings and negative thoughts . The participants often felt ashamed when other people asked them, ‘Why can’t you just stop eating?’ This question made them feel ashamed of not being in control of their eating behaviours. In this context, the respondents explained that most binge eating episodes occurred when they were alone to avoid feelings of shame. The participants had many negative thoughts and spent much time ruminating about what others thought about them. Thus, shame often related to subjects’ negative self-image , as this comment by Pia illustrated: ‘That’s kind of what the body ideals are today, thin and slim, and if you don’t fit in that category, there’s something wrong with you’.

Several participants described having a negative self-image and critical thoughts about their bodies and behaviours. They mentioned that they already had negative self-images before developing obesity and being diagnosed with BED. Obesity was considered challenging in terms of physical limitations and mental health struggles. They described feelings of not fitting into the bodily ideals in today’s society, where thinness and health are expected.

Living with shame was also connected to a feeling of being misunderstood by family members, friends or even health professionals. Berit stated: ‘I had a doctor who said, “You just have to pull yourself together. You just have to eat right”. I think there are probably a lot of doctors who don’t have knowledge about binge eating’.

Participants experienced little openness about BED. They expressed that they feel it is more common to talk and hear about anorexia and bulimia. Having a less-known eating disorder makes it harder to be open and honest. Some kept the disorder a secret from family and friends, which again worsened their shame and hopelessness.

Facilitators of recovery processes

Recovery from BED was often considered a long process involving accepting the disorder and giving oneself time . Participants defined ‘recovery’ as the process of reducing binge eating and enhancing coping. Being healthy did not imply the total absence of binge eating episodes, but having greater control over the occurrence and amount of food consumed during binge eating episodes, as Kari explained: ‘It is about coping with it so that it does not happen so often and regularly, but to accept that it can happen once in a while and that it is normal and that you should not feel that you have failed. Because I think that when it happens once, seldom, that I have succeeded in recovering’. The participants did not perceive recovery from BED as being healthy, since they often had other diseases that they had to handle, such as diabetes.

They perceived it as important to have strategies to manage recovery, as Pia described: ‘ I think that you have to work on it continuously. But I see a change because I have gotten some tools that I can use in such situations, and I have another mindset now. I feel more relaxed’.

Managing to cope with recurring binge eating episodes was considered an important facilitator of recovery. Participants associated coping with exerting control over their eating behaviours. Many subjects felt more in control with others but felt they could lose it when they were alone, as Silje explained: ‘It’s kind of like how you compare yourself to others and how they manage to control their eating, uhh, and that's what I want, too’.

The participants often managed to have control by avoiding access to foods that triggered BED (e.g. sweets). Nora said, ‘I have the knowledge to choose the food that’s right for me, and I need to have it available’ . Furthermore, they related coping to ‘inner factors’ that influence their health and quality of life. For instance, focusing on health aspects was considered more important than focusing on weight. Health aspects were also an important motivation for recovery. Several participants explained that pain due to being overweight, such as knee arthrosis, motivated them to control their BED.

In addition, self-compassion was often mentioned as a significant facilitator of recovery. Participants gave themselves credit and bragged about periods without binge eating as positively self-reinforcing, often disrupting their negative spirals. Pia explained, ‘Self-compassion is very important for me, hm, being good with myself, being my own best friend and to think about what is good for me. Like, ‘Are episodes with binge eating good for me? No, they are not. It is better for me to go for a walk or to eat fruit’. However, the participants said that self-compassion requires awareness and practice. They highlighted getting older, gaining life experience and being more mature and reflective as factors that made it easier to give oneself acceptance.

‘Time outs’ from eating were reported as an important strategy to manage the disorder . The patients stated that breaks gave them time to reflect on why they were eating, as Berit explained: ‘It has also helped me to wait for 15 min and to eat what you like. Take a 15-min break to see if I really want to eat. Very often, you actually don’t want to. I may start to eat, but then I am at least more aware of eating.’ Another participant stated that it was important not to be too strict with oneself and not to have overly strict rules, such as ‘yes food’ and ‘no food’, to cope with BED. Good eating routines were another factor that facilitated recovery. Outdoor activities, listening to music, reading books, knitting and talking to oneself often helped interviewees to avoid new BED episodes. They appreciated that the present rehabilitation programme focused on mental health, well-being and personal relationships with food. Learning about BED gave them a better understanding that obesity did not just result from a lack of self-control and willpower.

One of the most significant facilitators for managing recovery was a community characterised by group affiliation and social support . All outlined the importance of the community at the rehabilitation centre, as Pia described: ‘It was very good to meet others in the same situation and to get validation that there are more people in the same situation and that you can talk to them openly about these episodes without being judged’.

Some participants feared how they would cope with BED once they no longer belonged to a rehabilitation programme. The perceived social support of others in the group gave them safety. Nora explained, ‘It was very good to not feel alone (…) to hear that others have the same problems. This made it easier to share my experiences. Being together with others in the same situation makes me feel safe’. The subjects learned to share BED-related experiences and feelings in the group. For recovery, they also considered it important to learn to share their feelings with others outside the programme, as Nora said: ‘I have been better about talking about my feelings at home, for example “Now I am alone, and I am sad because you are not here”’.

The participants in this study perceived living with BED as a challenging addiction. Being diagnosed with BED could be a relief; however, a negative self-image and experiencing a lack of understanding from others made the participants ashamed of their disorder. The participants experienced limited openness about BED and mental disorders in their social surroundings. Even though participants were still living with BED, perceived facilitators of recovery were self-compassion and social support received during rehabilitation.

In a study comparing how obese women with and without BED experienced binge eating [ 28 ], the authors found that women experienced BED as a form of addiction. In this context, the participants in our study experienced living with BED as characterised by negative thoughts and feelings. A review of research on emotion regulation in BED found that negative emotions play an important role in the onset and maintenance of binge eating [ 29 ]. Likewise, the participants in our study perceived living with BED as a rollercoaster ride of emotions, where the distance between positive and negative feelings was short. Experiences of living with BED as a negative spiral was also described in another study of patients with BED in the US [ 14 ].

The participants in our study often experienced living with BED as characterized by the shame of not having control over their eating habits and weight. Negative comments from family members or friends about their eating habits or obesity exacerbated shame. The participants also related shame to feeling misunderstood by family members, friends or even health professionals. This finding corroborates studies that found that patients with BED often felt misunderstood by health professionals [ 8 ]. There are indications that health professionals have limited knowledge of BED. A cross-sectional study in the US identified low awareness of and knowledge about BED among health professionals.

Shame of not having control was identified as hindering recovery in other studies [ 17 , 29 , 30 ]. For instance, a qualitative study investigating using online messages in a rehabilitation programme for BED found that self-blame promoted a feedback cycle of binging, which was perceived as barrier for recovery [ 17 ]. As mentioned in the background, some studies have investigated patients’ experiences with recovery from BED [ 8 , 17 , 20 , 21 ]. Our participants experienced recovery as a long process that mainly concerned coping. Interestingly, recovery did not imply being fully recovered from binge eating episodes but rather control over the disorder. We found that self-compassion and social support within a rehabilitation programme were the most important facilitators for recovery. Self-compassion involves developing an accepting relationship with oneself, particularly in instances of perceived failure, inadequacy and personal suffering [ 31 ], while social support constitutes the availability of potential supporters, or structural support, and the perception of support, or functional support [ 32 ]. Studies have revealed promising results for compassion-focused therapy for recovery from BED [ 33 , 34 ]. Social support may play an important role in BED recovery process [ 32 , 35 , 36 ]. An Australian mixed-methods study outlined the social support in a Instagram community as important facilitator for recovery [ 37 ]. Similarly, social support was also a notable facilitator of group-based recovery for patients with BED, combining guided physical exercise and dietary therapy in a study from Norway [ 14 ]. Our participants outlined that for recovery, they considered it important to learn to share their feelings with others outside the programme.

All of our participants outlined the importance of being part in a rehabilitation programme for recovery from BED. Several studies have investigated participants’ experiences with different rehabilitation programmes for BED [ 12 , 14 , 17 , 37 ]. For instance, a qualitative study exploring participants’ experiences of a web-based programme for bulimia and BED found that interventions should be flexible, considering individual preferences [ 38 ]. The participants in our study described the value of addressing cognitive behavioural change and mental health and appreciated receiving support from an interprofessional team that collaborated in their recovery process. However, it should be acknowledged that all of the participants were overweight or obese before their diagnosis with BED. Their experiences with previous weight-loss programmes might have influenced their preferences for addressing mental health in rehabilitation. Women with BED in the US have also reported appreciating receiving weight-neutral rehabilitation programmes for BED after experiences of being blamed for their weight and health conditions [ 11 ]. Thus, rehabilitation programmes for patients with BED should be tailored towards subjectively relevant themes to facilitate recovery.

Limitations

This study was conducted in a small sample size, which is usual for qualitative research aiming to investigate participants’ experiences [ 23 ]. However, it has to be acknowledged that the findings of this study are primarily applicable to the specific setting of the study and perhaps only transferable to patients in similar situations or rehabilitation programmes. Participants were interviewed a short time after they completed the programme. Hence, their responses might have been influenced by the focus of the content in programme in regard to facilitators for recovery. In addition, interviews were conducted digitally, which might have influenced the openness of the participants [ 39 ].

Conclusion and implications for practice

The participants perceived living with BED as a challenging addiction. They struggled with low self-esteem and experienced a lack of understanding from others, resulting in shame. They appreciated that issues related to mental health were addressed during rehabilitation to better understand the complexity of BED. Knowledge about BED as well as the difficulties of living with BED among family members and friends might help patients with BED feel less ashamed of their disorder and could thus contribute to increased self-compassion.Rehabilitation programmes should address social support in order to promote recovery from BED.

Availability of data and materials

The data analysis for this manuscript can be made available upon reasonable request by contacting the corresponding author.

Abbreviations

• Binge eating disorder

World Health Organization

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MFB, LN and MM designed the research. MFB performed the analysis. MFB conducted the interviews. LN, MM and LGH assisted with the analysis. MFB and LGH drafted the manuscript. LN and MM critically reviewed and revised the manuscript. All the authors read and approved the final manuscript.

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Bremer, M.F., Garnweidner-Holme, L., Nesse, L. et al. Experiences of living with binge eating disorder and facilitators of recovery processes: a qualitative study. J Eat Disord 11 , 201 (2023). https://doi.org/10.1186/s40337-023-00929-2

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Welcome to the adidas Interview Preparation Tutorial. It's great to see that you are planning your next career move. Preparation is essential for taking your next step. This guide provides tips and resources to help you better prepare for a recruitment process with adidas. OUTLINE The adidas Hiring Process Get Your Resume Ready

What candidates say about the interview preparation at adidas. Do some background check, pay attention on the business case. Shared on June 26, 2023 - Manager - Germany Hill, NY. Do NOT wear any competitors gear (NO Nike, Puma, etc). Shared on August 22, 2021 - Admin Clerk - Spartanburg, SC.

Results Reduced the average time-to-fill from 70 days to 52 days Slashed hiring costs Ensured consistent employment branding Company profile adidas is a global leader in the sporting goods...

Creative. Confident. Collaborative: These are the qualities of what the adidas Group calls a "creator." Creators can be found in every industry, in every type of job, in every country around the ...

The case provides an ideal business setting to discuss key trends - from sustainability to digitalization - and how they are set to have an even deeper impact on the strategic thinking of successful companies such as adidas post-COVID-19.

Interview with the Hiring Manager (45 mins) 3. Case Study Interview with the Hiring Team - Director, IT Stakeholder and Hiring Manager (1h) I thoroughly enjoyed the interview process and only waited on average 2 weeks between communications. The team was very engaged during the whole interview and I had a great time.

303 47K views 5 years ago The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform...

Interviews at adidas Experience Positive 68% Negative 16% Neutral 16% Getting an Interview Applied online 78% Employee Referral 7%

adidas Overview 11K 1.4K 2.1K 88 2.8K + Add an Interview Interview Question Senior Business Consultant Interview - Had 2 case studies that had to be completed during the interview when the panel members took a coffee break. The time given to prepare was just 15 minutes for a fairly complex case study. Interview Answers 2 Answers 3

Top 10 Adidas Interview Questions and Answers Curated by AmbitionBox Q1. Why Adidas outlet not open in every district. Planning fault or other . Asked in Senior Sales Officer interview Q2. What KPIs do you look at when sales forecasting Asked in Assistant Manager interview

1. First there is an interview with HR, which is really quick and basic (background check, motivation for the company, motivation for the role) 2. If you pass the first interview, you receive a business case. There is one week to prepare it. 3. Present the business case to hiring manager and another team member. 4.

By Levin December 18, 2022 318 Views Adidas is one of the leading global brands in the apparel industry, and its interviews are some of the most sought after. As a result, it's important for those looking to join the Adidas team to have a clear understanding of the kind of questions they can expect to be asked during an Adidas interview....

Interview. Received a study case 24 hours prior to the initial interview, I presented it to two SR Product managers, the interview lasted more than one hour, it was a mix between a conversation and an interview about the job, myself and expectations. I went to the next round with a second interview with the Category director.

Adidas' campaign "End Plastic Waste". In 2020, Adidas started a massive social media campaign with the message "End Plastic Waste.". This hashtag is in the top 10 hashtags used by Adidas on Instagram. Later Adidas made a documentary on its YouTube channel about its contributions to ending plastic waste. 👟 Adidas Vs. Nike Case Study.

1. How can Adidas motivate you on the job? 2. What is the most competitive work situation you have experienced? How did you handle it? What was the result? 3. Why is this job with Adidas right for you at this time in your career? 4. What type of manager brings out the best in you? 5.

Career Top 10 Tips to Succeed at Your adidas Job Interview February 3, 2014 Find out how you can nail your next job interview and kickstart your career at adidas. by Jennifer Cunningham | Staff

Interview Details at Similar Size Companies on Comparably. Merck Group. 10,000+ Employees. Battelle Memorial Institute. 10,000+ Employees. 143 adidas employees rate their interview experience a C+ or 70/100. 85% believe the overall process was positive.

Hey! I did a video interview for a traineeship in adidas and it didn't go that well... So I decided to publish this mock video interview, with real footage f...

Top 10 Adidas Interview Questions and Answers for Experienced Curated by AmbitionBox Q1. Why Adidas outlet not open in every district. Planning fault or other . Asked in Senior Sales Officer interview Q2. What KPIs do you look at when sales forecasting Asked in Assistant Manager interview

Adidas Interview Questions for Fresher shared by 9 candidates 2023 recruitment process. ... In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. A case study has also been described as an intensive, systematic investigation of a single individual, group, community or some ...

Hosted by Michael Barbaro. Produced by Clare Toeniskoetter and Shannon Lin. With Rikki Novetsky. Edited by Michael Benoist , Brendan Klinkenberg and Ben Calhoun. Original music by Dan Powell and ...

Top 10 Adidas Full-time Job Interview Questions and Answers for Freshers. Curated by AmbitionBox. Q1. Why Adidas outlet not open in every district. Planning fault or other . Asked in Senior Sales Officer interview. Q2. What KPIs do you look at when sales forecasting. Asked in Assistant Manager interview.

This study aimed to explore how patients experience living with BED and to investigate factors perceived as facilitating recovery. Method. Individual interviews were conducted with six patients in a rehabilitation programme for recovery from BED. Interviews were conducted digitally and verbally transcribed between December 2020 and January 2021.

The Space Force, the sixth and newest branch of the U.S. military, was authorized by Congress and signed into law by President Donald Trump in December 2019. The initiative had been shaped within ...

adidas Interview Questions Updated 9 Nov 2023 Find Interviews To filter interviews, Sign In or Register. Filter Found 1,439 of over 1.4T interviews Sort Popular Popular Most Recent Oldest first Easiest Most Difficult Interviews at adidas Experience Positive 68% Negative 16% Neutral 16% Getting an Interview Applied online 78% Employee Referral 7%

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