30 Presentation Terms & What They Mean

Delivering a captivating presentation is an art that requires more than just confidence and oratory skills. From the design of your slides to the way you carry yourself on stage, every little detail contributes to the overall effectiveness of your presentation. For those who wish to master this art, getting familiar with the associated terminology is a great place to start.

In this article, we’ll explore “30 Presentation Terms & What They Mean,” shedding light on the key terms and concepts in the world of presentations. Whether you’re a professional looking to refine your skills, a student aiming to ace your next presentation, or just someone curious about the subject, this guide is sure to provide you with valuable insights.

Dive in as we explore everything from slide decks and speaker notes to body language and Q&A sessions.

Each term is elaborated in depth, giving you a comprehensive understanding of their meanings and applications. This knowledge will not only make you more comfortable with presentations but will also empower you to deliver them more effectively.

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Table of Contents

  • Speaker Notes
  • White Space
  • Aspect Ratio
  • Grid System
  • Master Slide
  • Infographic
  • Data Visualization
  • Call-to-Action (CTA)
  • Color Palette
  • Negative Space
  • Storyboarding
  • Bullet Points
  • Eye Contact
  • Body Language
  • Q&A Session

1. Slide Deck

A slide deck, in its most basic sense, is a collection of slides that are presented in sequence to support a speech or presentation. The slides typically contain key points, graphics, and other visual aids that make the presentation more engaging and easier to understand.

Beyond merely displaying information, a well-crafted slide deck can tell a story, create an emotional connection, or illustrate complex concepts in a digestible way. Its design elements, including the choice of colors, fonts, and images, play a significant role in how the presentation is received by the audience.

2. Speaker Notes

Speaker notes are a feature in presentation software that allows presenters to add notes or cues to their slides. These notes are only visible to the presenter during the presentation. They can include additional information, reminders, prompts, or even the full script of the speech.

While the audience sees the slide deck, the speaker can use these notes as a guide to ensure they cover all necessary points without memorizing the entire speech. It’s essential to use speaker notes strategically – they should aid the presentation, not become a script that hinders natural delivery.

A template is a pre-designed layout for a slide deck. It typically includes a set design, color scheme, typefaces, and placeholders for content like text, images, and graphs. Templates can significantly reduce the time and effort required to create a professional-looking presentation.

While templates can be incredibly helpful, it’s important to choose one that aligns with the theme, purpose, and audience of the presentation. Customizing the template to match your brand or topic can further enhance its effectiveness.

4. Transition

In the realm of presentations, a transition refers to the visual effect that occurs when you move from one slide to the next. Simple transitions include fade-ins and fade-outs, while more complex ones might involve 3D effects, wipes, or spins.

Transitions can add a touch of professionalism and dynamism to a presentation when used correctly. However, overuse or choosing flashy transitions can be distracting and detract from the content. The key is to use transitions that complement the presentation’s tone and pace without overshadowing the message.

5. Animation

Animation is the process of making objects or text in your slide deck appear to move. This can involve anything from making bullet points appear one by one, to having graphics fly in or out, to creating a simulation of a complex process. Animation can add interest, emphasize points, and guide the audience’s attention throughout the presentation.

While animations can make a presentation more engaging, they must be used judiciously. Excessive or overly complex animations can distract the audience, complicate the message, and look unprofessional. As with transitions, animations should support the content, not detract from it.

6. Multimedia

Multimedia refers to the combination of different types of media — such as text, images, audio, video, and animation — within a single presentation. Incorporating multimedia elements can make a presentation more engaging, cater to different learning styles, and aid in explaining complex ideas.

However, it’s important to ensure that multimedia elements are relevant, high-quality, and appropriately scaled for the presentation. Additionally, depending on the presentation venue, technical considerations such as file sizes, internet speed, and audio quality need to be taken into account when using multimedia.

7. White Space

In the context of presentation design, white space (or negative space) refers to the unmarked portions of a slide, which are free of text, images, or other visual elements. Despite its name, white space doesn’t necessarily have to be white — it’s any area of a slide not filled with content.

White space can give a slide a clean, balanced look and can help draw attention to the most important elements. It can also reduce cognitive load, making it easier for the audience to process information. Good use of white space is often a key difference between professional and amateur designs.

8. Aspect Ratio

Aspect ratio is the proportional relationship between a slide’s width and height. It’s typically expressed as two numbers separated by a colon, such as 4:3 or 16:9. The first number represents the width, and the second represents the height.

The choice of aspect ratio can affect how content fits on the screen and how the presentation appears on different displays. For instance, a 16:9 aspect ratio is often used for widescreen displays, while a 4:3 ratio may be more suitable for traditional computer monitors and projectors.

9. Grid System

The grid system is a framework used to align and layout design elements in a slide. It’s comprised of horizontal and vertical lines that divide the slide into equal sections or grids.

The grid system aids in creating visual harmony, balance, and consistency across slides. It can guide the placement of text, images, and other elements, ensuring that they’re evenly spaced and aligned. It’s an important tool for maintaining a professional and organized appearance in a presentation.

10. Readability

Readability refers to how easy it is for an audience to read and understand the text on your slides. It involves factors such as font size, typeface, line length, spacing, and contrast with the background.

Ensuring good readability is crucial in presentations. If your audience can’t easily read and understand your text, they’ll be more likely to disengage. Large fonts, simple language, high-contrast color schemes, and ample white space can enhance readability.

11. Infographic

An infographic is a visual representation of information, data, or knowledge. They’re used in presentations to communicate complex data in a clear, concise, and engaging way. Infographics can include charts, graphs, icons, pictures, and text.

While infographics can effectively communicate complex ideas, they must be designed carefully. Too much information, confusing visuals, or a lack of a clear hierarchy can make an infographic difficult to understand. It’s important to keep the design simple and focus on the key message.

To embed in a presentation context means to incorporate external content, such as a video, a document, or a website, directly into a slide. When an object is embedded, it becomes part of the presentation file and can be viewed or played without leaving the presentation.

Embedding can be a useful tool to incorporate interactive or supplementary content into a presentation. However, it’s important to remember that it can increase the file size of the presentation and may require an internet connection or specific software to function correctly.

13. Palette

A palette, in terms of presentations, refers to the set of colors chosen to be used throughout the slide deck. This can include primary colors for backgrounds and text, as well as secondary colors for accents and highlights.

The right color palette can help convey the mood of a presentation, reinforce branding, and increase visual interest. It’s important to choose colors that work well together and provide enough contrast for readability. Tools like color wheel or color scheme generators can be helpful in choosing a harmonious palette.

14. Vector Graphics

Vector graphics are digital images created using mathematical formulas rather than pixels. This means they can be scaled up or down without losing quality, making them ideal for presentations that may be viewed on different screen sizes.

Vector graphics often have smaller file sizes than their pixel-based counterparts (raster graphics), which can help keep your presentation file manageable. Common types of vector graphics include logos, icons, and illustrations.

15. Mood Board

A mood board is a collection of images, text, colors, and other design elements that serve as visual inspiration for a presentation. It helps establish the aesthetic, mood, or theme of the presentation before the design process begins.

Creating a mood board can be a valuable step in the presentation design process. It can help you visualize how different elements will work together, communicate your design ideas to others, and maintain consistency across your slides.

16. Hierarchy

In design, hierarchy refers to the arrangement of elements in a way that implies importance. In presentations, visual hierarchy helps guide the viewer’s eye to the most important elements first.

Hierarchy can be created through the use of size, color, contrast, alignment, and whitespace. Effective use of hierarchy can make your slides easier to understand and keep your audience focused on the key points.

17. Stock Photos

Stock photos are professionally taken photographs that are bought and sold on a royalty-free basis. They can be used in presentations to add visual interest, convey emotions, or illustrate specific concepts.

While stock photos can enhance a presentation, it’s important to use them judiciously and choose images that align with your presentation’s tone and content. Overuse of generic or irrelevant stock photos can make a presentation feel impersonal or unprofessional.

18. Sans Serif

Sans serif refers to a category of typefaces that do not have small lines or strokes attached to the ends of larger strokes. Sans serif fonts are often used in presentations because they’re typically easier to read on screens than serif fonts, which have these small lines.

Some popular sans serif fonts for presentations include Helvetica, Arial, and Calibri. When choosing a font for your slides, readability should be a primary consideration.

19. Hyperlink

A hyperlink, or link, is a clickable element in a slide that directs the viewer to another slide in the deck, a different document, or a web page. Hyperlinks can be used in presentations to provide additional information or to navigate to specific slides.

While hyperlinks can be useful, they should be used sparingly and appropriately. Links that direct the viewer away from the presentation can be distracting and disrupt the flow of your talk.

PDF stands for Portable Document Format. It’s a file format that preserves the fonts, images, graphics, and layout of any source document, regardless of the computer or software used to create it. Presentations are often saved and shared as PDFs to ensure they look the same on any device.

While a PDF version of your presentation will maintain its appearance, it won’t include interactive elements like animations, transitions, and hyperlinks. Therefore, it’s best used for distributing slide handouts or when the presentation software used to create the deck isn’t available.

21. Raster Graphics

Raster graphics are digital images composed of individual pixels. These pixels, each a single point with its own color, come together to form the full image. Photographs are the most common type of raster graphics.

While raster graphics can provide detailed and vibrant images, they don’t scale well. Enlarging a raster image can lead to pixelation, where the individual pixels become visible and the image appears blurry. For this reason, raster images in presentations should be used at their original size or smaller.

22. Typeface

A typeface, often referred to as a font, is a set of characters with the same design. This includes letters, numbers, punctuation marks, and sometimes symbols. Typefaces can have different styles and weights, such as bold or italic.

The choice of typeface can significantly impact the readability and mood of a presentation. For example, serif typefaces can convey tradition and authority, while sans serif typefaces can appear modern and clean. The key is to choose a typeface that aligns with the purpose and audience of your presentation.

23. Visual Content

Visual content refers to the graphics, images, charts, infographics, animations, and other non-text elements in a presentation. These elements can help capture the audience’s attention, enhance understanding, and make the presentation more memorable.

While visual content can enhance a presentation, it’s important not to overload slides with too many visual elements, as this can confuse or overwhelm the audience. All visual content should be relevant, clear, and support the overall message of the presentation.

24. Call to Action

A call to action (CTA) in a presentation is a prompt that encourages the audience to take a specific action. This could be anything from visiting a website, signing up for a newsletter, participating in a discussion, or implementing a suggested strategy.

A strong CTA aligns with the goals of the presentation and is clear and compelling. It often comes at the end of the presentation, providing the audience with a next step or a way to apply what they’ve learned.

25. Thumbnails

In presentations, thumbnails are small versions of the slides that are used to navigate through the deck during the design process. They provide an overview of the presentation’s flow and can help identify inconsistencies in design.

Thumbnails are typically displayed in the sidebar of presentation software. They allow you to easily move, delete, or duplicate slides, and can provide a visual check for overall consistency and flow.

26. Aspect Ratio

27. interactive elements.

Interactive elements are components in a presentation that the audience can interact with. These could include hyperlinks, embedded quizzes, interactive infographics, or multimedia elements like audio and video.

Interactive elements can make a presentation more engaging and memorable. However, they require careful planning and should always be tested before the presentation to ensure they work as intended.

28. Placeholders

In the context of presentations, placeholders are boxes that are included in a slide layout to hold specific types of content, such as text, images, or charts. They guide the placement of content and can help ensure consistency across slides.

Placeholders can be especially useful when working with templates, as they provide a predefined layout to follow. However, they should be used flexibly – not every placeholder needs to be used, and additional elements can be added if necessary.

29. Master Slide

The master slide is the top slide in a hierarchy of slides that stores information about the theme and slide layouts of a presentation. Changes made to the master slide, such as modifying the background, fonts, or color scheme, are applied to all other slides in the presentation.

Master slides can help ensure consistency across a presentation and save time when making global changes. However, it’s important to note that individual slides can still be modified independently if necessary.

In presentations, a layout refers to the arrangement of elements on a slide. This includes the placement of text, images, shapes, and other elements, as well as the use of space and alignment.

Choosing the right layout can make your slides look organized and professional, guide the viewer’s eye, and enhance your message. Most presentation software offers a variety of pre-defined layouts, but these can usually be modified to better suit your content and design preferences.

Ideas and insights from Harvard Business Publishing Corporate Learning

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

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When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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The 8 Types of Presentation Styles: Which Category Do You Fall Into?

Meg Prater (she/her)

Updated: December 16, 2020

Published: September 24, 2018

Types of Presentations

  • Visual Style
  • Freeform Style
  • Instructor Style
  • Coach Style
  • Storytelling Style
  • Connector Style
  • Lessig Style
  • Takahashi Style

Everyone on the internet has an opinion on how to give the “perfect” presentation.


One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Types of Presentation Styles

1. visual style.

What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.

Visual style presenter: Steve Jobs

2. Freeform Style

What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.

When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

Freeform style presenter: Sir Ken Robinson

3. Instructor Style

What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.

Instructor style presenter: Al Gore

4. Coach Style

What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.

When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

Coach style presenter: Linda Edgecombe

5. Storytelling Style

What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.

When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

Storytelling style presenter: Jill Bolte Taylor

6. Connector Style

What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.

When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation

Connector style presenter: Connie Dieken

7. Lessig Style

What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.

When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig style presenter: Lawrence Lessig

8. Takahashi Style

What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.

Takahashi style presenter: Masayoshi Takahashi

Slides from one of Takahashi’s presentations:

Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an AI presentation maker tool to create presentations for you in your preferred style

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:


Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.


This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.


As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.


When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.



Search SkillsYouNeed:

Presentation Skills:

  • A - Z List of Presentation Skills
  • Top Tips for Effective Presentations
  • General Presentation Skills
  • What is a Presentation?
  • Preparing for a Presentation
  • Organising the Material
  • Writing Your Presentation
  • Deciding the Presentation Method
  • Managing your Presentation Notes
  • Working with Visual Aids
  • Presenting Data
  • Managing the Event
  • Coping with Presentation Nerves
  • Dealing with Questions
  • How to Build Presentations Like a Consultant
  • Self-Presentation in Presentations
  • Specific Presentation Events
  • Remote Meetings and Presentations
  • Giving a Speech
  • Presentations in Interviews
  • Presenting to Large Groups and Conferences
  • Giving Lectures and Seminars
  • Managing a Press Conference
  • Attending Public Consultation Meetings
  • Managing a Public Consultation Meeting
  • Crisis Communications
  • Elsewhere on Skills You Need:
  • Communication Skills
  • Facilitation Skills
  • Teams, Groups and Meetings
  • Effective Speaking
  • Question Types

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Presentation Skills

Presenting information clearly and effectively is a key skill in getting your message across. Today, presentation skills are required in almost every field, and most of us are required to give presentations on occasions. While some people take this in their stride, others find it much more challenging.

It is, however, possible to improve your presentation skills with a bit of work. This section of SkillsYouNeed is designed to help.

Many people feel terrified when asked to talk in public, especially to bigger groups. However, these fears can be reduced by good preparation, which will also lay the groundwork for making an effective presentation.

There are Different Types of Presentations, but They’re All Presentations

There are any number of occasions when you may be asked to speak in public or to a group of people. They include:

  • Presenting or making a speech at a conference or event.
  • Objecting to a planning proposal at a council meeting.
  • Making a speech at a wedding.
  • Proposing a vote of thanks to someone at a club or society.
  • On behalf of a team, saying goodbye and presenting a gift to a colleague who is leaving.
  • Seeking investment or a loan to help you set up a new business.

These can all be considered presentations.

They do not, however, all require the same approach. You would not, for example, use PowerPoint to thank a colleague who was leaving. It would be unusual (though it has been done) to use it in a speech at a wedding. However, a conference audience would be somewhat surprised NOT to see slides projected onto a screen.

It follows, therefore, that there is no single set of rules that apply to all presentations. There are, however, some things that every presentation opportunity has in common. These include:

You will present better if you have prepared effectively . This does NOT necessarily mean that you have written out your speech verbatim and rehearsed it until you know it off by heart—although that might work for some people. It does, however, mean that you have to be confident that you are saying the right thing, in the right way, to the right people.

You need to be clear about your audience and your message . Every presentation will be better if you have clearly considered the message that you want or need to convey, and how best to convey it to your audience. These two pieces of information drive your style, structure, content, and use of visual aids.

You must never overrun your allocated time .  In other words, don’t outstay your welcome. Almost every speech or presentation is better if it is shorter. Nobody minds going for coffee early or finishing before they expected to do so. Everybody minds being held up.

Generally speaking, your audience starts on your side. As a rule, your audience is there (more or less) voluntarily. They have chosen to listen to you, and they want to enjoy your presentation. The occasion is yours to lose.

An Important Point

There is one very important point to remember: if what you’re doing or saying is not working, do something else.

One of the worst feelings as a presenter is that you have lost your audience. You know that’s happened, but you continue to stumble through your remaining PowerPoint slides for the next 15 minutes, as your audience checks their phones and wishes it was coffee time. You think you have no choice, but that’s not actually true.

When you present, you are in charge of the room . The audience has effectively handed you control and is sitting back waiting for you to do something. You may have prepared a specific talk, but if you see that isn’t working, you can always change it. You are, after all, the expert.

You can, for example:

  • Skip through some slides to a section that they may find more interesting;
  • Ask your audience whether there is particular information that they were expecting that you are not providing;
  • Suggest that everyone looks a bit sleepy, and maybe it would be better to start questions early, or have a discussion; or
  • Ask the audience at the start of the presentation what they are expecting and what they want you to cover. That way, you can tailor the presentation to fit their expectations.

Just as when you are facilitating, you want to help your audience get the most out of your presentation. The best way to do that is to accept feedback—which may include smiles, nods of interest, or people getting their phones out.

Quick Guide to Effective Presentations

If you need to improve your presentation skills quickly, then a really good place to start is with our Top Tips for Effective Presentations .

This will give you some ‘quick wins’ that will help you improve your presentations. If you’re already an experienced presenter, this page should be a useful refresher, or even take your skills from good to great.

Our tips include general ideas about connecting with your audience, information about the importance of voice and body language, and detailed tips about preparing slide-shows.

The most important tip of all, however, is to remember that it's all about your audience.

Keep that in mind, and your presentation skills will almost instantly improve.

If you have more time to develop your presentation skills…

…then the Presentation Skills section of SkillsYouNeed is designed to help.

Our Presentation Skills section is split into two parts.

  • The first gives you a step-by-step guide to putting together and delivering a professional and effective presentation .
  • The second provides more detailed information about presenting and communicating in particular circumstances .

You can either use our step-by-step guide to walk you through the presentation preparation and delivery process, or you can focus on particular areas that are an issue for you.

Preparing for Your Presentation

The guide starts by explaining What is a Presentation?

We define a presentation as a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. Effective presentations usually require careful thought and preparation—although this preparation need not take very long.

Preparation is the most important part of making a successful presentation.  Our page on Preparing For A Presentation explains what information you need before you can really start to plan your presentation and decide what you are going to say. The most important aspects include the objective of the presentation, the subject, and the audience.

Irrespective of whether the occasion is formal or informal, you should always aim to give a clear, well-structured delivery. To do so, you need to organise your presentation material . You can either do this in your head, or use a technique like mind-mapping to help you identify links and good flow.

By the time you come to write your presentation , you should know exactly what you want to say and the order in which you want to say it. You may want to use one of the standard presentation structures, such as ‘What, Why, How?’. You will also find it helpful to consider how to tell your story most effectively, and to use stories in your presentation to illustrate points. There is more about this in our page on writing your presentation .

You also need to decide on your presentation method . Presentations range from the formal to the informal. Your choice of presentation method will depend on many factors, including the audience, the venue, the facilities, and your own preferences.

Visual aids can add another dimension to your presentation, helping to hold your audience’s attention, and also act as a reminder of what you wanted to say. However, they need handling with care. Only use visual aids if they are necessary to maintain interest and assist comprehension . If visual aids are not used well, they can ruin a presentation.

See Working with Visual Aids to avoid falling into the trap of the dreaded ‘ Death by PowerPoint’ .

A particular case of visual aids is the use of data in a presentation.

There are times when using data in a presentation can really help you to tell the story better. It is, however, important not to blind your audience with statistics. You also need to remember that many people find numbers difficult to understand. Our page on Presenting Data gives some hints and tips about using data effectively in a presentation situation.

On the Day of the Presentation

There are a number of aspects to delivering your presentation on the day.

The practicalities of how you manage your presentation can make a significant difference to its success, and to your nerves! For example, turning up early means that you have will have a chance to see the room, and ensure that you can operate all the necessary equipment. There is more about how to cope, including managing sound systems, audio-visual equipment and lecterns in our page on Managing the Presentation Event .

Many people also feel very nervous before and during a presentation. This is entirely normal, and can even be helpful if you can channel it in the right way. There are some tried and tested strategies and techniques to manage your nerves so that you can concentrate on delivering an effective and engaging presentation.

See Coping with Presentation Nerves for some ideas that will help.

How you present yourself can also affect how your audience responds to your presentation.

You need to fit with your audience's expectations if they are not going to spend quite a large chunk of your presentation dealing with the differences between expectations and reality.

For more about aspects of self-presentation, see our page on Self-Presentation in Presentations .

You also need to consider how to manage your presentation notes .

Few people are able to give a presentation without notes. You will need to know your own abilities and decide how best to make the presentation. You might manage your talk by using full text, notes on cue cards, keywords on cue cards, or mind maps. There is more about this in our page on Managing your Presentation Notes .

After the presentation, you may be faced with a question-and-answer session. For many people, this is the worst part of the event.

Decide in advance how and when you wish to handle questions. Some speakers prefer questions to be raised as they arise during the presentation whilst others prefer to deal with questions at the end. At the start of your presentation, you should make clear your preferences to the audience. See our page on Dealing with Questions for more ideas about how to make the question session pleasant and productive, rather than something to dread.

Presenting Under Particular Circumstances

You may find that you need to give a presentation under certain circumstances, where your previous experience is less helpful.

Circumstances that may be new to you include:

  • Giving a Speech , for example, at a wedding.

One particular special case is attending public consultation meetings.

Our pages on Attending Public Consultation Meetings , and Managing Public Consultation Meetings provide information to help whether you are a concerned member of the public, or responsible for organising a public meeting.

You may also find yourself required to organise or manage a press conference.

Although this may not strictly be what you would describe as a ‘presentation’, it is nonetheless an event at which you are required to present your organisation in a particular light.

Our page on Managing a Press Conference gives some ideas about how best to do that.

Finally, should you be unlucky enough to be involved in a serious crisis or disaster that affects your organisation, our page on Crisis Communications gives some ideas about how to manage press and public relations on these occasions.

Start with: What is a Presentation? Top Tips for Effective Presentations

See also: Personal Appearance Interpersonal Communication Skills

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

presentation person called

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

presentation person called

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

presentation person called

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

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4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

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Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

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5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

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8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

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1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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17 Public Speaking Tips That’ll Help You Crush Your Next Presentation

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It’s no easy feat to stand up and talk in front of people—whether it’s five or 50 or 500. In fact, surveys have found that public speaking has long been one of the things Americans fear most.

Unfortunately, in many professions, some amount of public speaking is necessary. It might be that you need to present in a small meeting, give an update to the entire company, or present at a conference or other event. No matter what it is or how daunting you find it, there are steps you can take to prepare and improve your skills.

  • Understand the Expectations and Learn the Details
  • Know Your Audience
  • Plan and Structure Your Speech
  • Don’t Overload Your Slides
  • Practice, Practice, Practice
  • Get Feedback
  • Memorize Your First and Last Lines
  • Join a Club or Go to a Workshop
  • Get in the Zone
  • Don’t Bury Your Face in Notes
  • Make Eye Contact
  • Repeat Yourself
  • Let Some Questions Go
  • Keep Talking
  • Remember the Audience Is on Your Side
  • Don’t Be So Hard on Yourself

Before You Even Get Up There

So much of what goes into public speaking happens way before you step up to the front of the room. Preparation and practice are key. Here’s what you can do in advance to make the actual speaking part as smooth as possible.

1. Understand the Expectations and Learn the Details

“Gather all of the information regarding location, technical setup, time you’ll be speaking, dress, topics to include/avoid, type of presentation, etc.,” says Tara Goodfellow , a Muse career coach and owner of Athena Consultants . Having all of this information ahead of time will help you prepare a presentation that fits the occasion and resonates with your audience.

It’ll also help you avoid technical or logistical snafus that can add unnecessary stress, Goodfellow says: “You don’t want any surprises as in realizing you were supposed to bring a laptop or handouts.”

2. Know Your Audience

It’s as important to understand your audience as it is to understand the subject you’ll be discussing in front of them. “Make sure you understand the level of knowledge,” Goodfellow says, and tailor your presentation accordingly. “You don’t want to bore them with details they already know nor do you want to overwhelm them.”

Josephine Lee , third place winner in the 2016 Toastmasters World Championship of Public Speaking , emphasizes that even if she’s giving the same speech to two different audiences, she’ll take the time to customize it. She always asks herself, “What is the specific audience and why are they there?”

So, for example, the toast you’d give at an engagement party among all your college friends might be pretty different from the speech you give at the same friend’s wedding in front of the whole extended family.

Or in a professional context, imagine you’re giving a presentation about the future of your company. That would look really different depending on whether you’re talking to a group of executives from your own organization versus a room full of college students who are interested in getting into the industry. For one, you might dive into the nitty gritty of last quarter’s performance and share your insights about what changes your organization needs to make to remain competitive. For the other, you’d probably zoom out a bit more, give an intro to your industry, and sketch out what your company does and where it’s going.

3. Plan and Structure Your Speech

So often the focus of advice about public speaking is about how you’re saying the words in front of an audience. Those things are unequivocally important (which is why we go into detail about them below!) but before you get there, you have to think about what you’re saying.

“You can have great diction and you can have great presentation skills, but if your words and structure are all over the place then people are not going to remember what you said,” says Lee, who credits Toastmasters with teaching her how to write a speech. “It is 100% about simplicity, because when you’re giving a speech in front of a live audience it’s so fleeting that if you have multiple points and if you go off on tangents and if you don’t stay on one simple path then people won’t remember what you were speaking about.”

Lee always picks one central point when she’s preparing a talk—whether she’ll be speaking for five minutes or 45. She’ll present her central theme, give supporting evidence and examples, and keep circling back to that main message. “So even if the audience forgets 99% of your speech, which they will, they will go home with that 1%,” she says.

Rajiv Nathan , a Muse career coach and founder and CEO of Startup Hypeman , takes a similar approach with a slightly different formula. His go-to structure for a talk is “inward, outward, forward.” He starts with a story that explains why he’s talking about this topic in the first place, zooms out to evidence that others are thinking about it as well, and ends with solutions.

In a workplace setting, this might translate into laying out a challenge your team is facing, zooming out to examine how other teams and companies are thinking about and handling similar issues, and end by proposing next steps for your team.

4. Don’t Overload Your Slides

If you’re using slides to accompany your presentation, make sure you avoid overloading them with too much text. “Think about how you like to be presented to,” Goodfellow says. “Very few of us like an 80-slide presentation where the person just reads everything to us.”

Beyond the simple fact that people will be distracted squinting at that teeny tiny type, you might be tempted to start reading off the slides and you’ll end up sounding a little too much like Ferris Bueller’s economics teacher (i.e. droning on and on and on in a monotone).

Instead, Nathan says, use slides primarily as visual complements to your words and a tool to emphasize your main takeaway.

5. Practice, Practice, Practice

Okay, pay attention, because if you absorb just one thing from this article it should be this: You have to practice. Not once or twice but over and over again.

“When you practice it enough you figure out the rhythm,” says Nathan, who estimates he practiced his TEDx talk about 100 times before he gave it. You’ll also feel more confident and comfortable speaking without reading off a piece of paper (or your slides) because the structure and progression will become so familiar.

Lee takes advantage of any opportunity to practice when she’s preparing to speak. “Practice of any sort can be very helpful. I practice in my room or in the shower or driving in the car,” she says.

6. Get Feedback

While practicing on your own is useful, it can be even better to do it in front of a live audience—even if that’s just your work bestie or your sister. The more you get used to speaking in front of actual humans the easier it’ll get.

Plus, you can get feedback from your trusted practice audience before you go out and do the real thing. Ask them if your words and points were clear, if there was anything that confused them, how your rhythm was, and if there was anything else they noticed.

You can also give yourself feedback. Use your phone (or whatever other device you have) to record audio or video of your practice sessions. When you play it back, you can become your own audience in a way and pick up on things you didn’t realize needed some attention.

“I have had clients astounded at their mannerisms and overuse of ‘um’ when we’ve played back video. Most of us have a nervous ‘go to’ sound or movement,” Goodfellow says. “Once you’re aware of it, you can work on it.”

7. Memorize Your First and Last Lines

You’ll want to have a pretty clear idea of what you’re going to say, of course. But you also don’t want to sound like a robot regurgitating a pile of words you wrote down.

By the time she was comfortable in front of an audience, Lee wasn’t reading her speeches or even memorizing an exact script. “If you memorize everything word for word, it’s not going to sound very natural,” she says. Instead, she plans the structure but keeps the words themselves a little loose with a couple of exceptions: “I generally try to memorize the opening sentence and the closing sentence.”

The goal is to ensure you start and end strong while still giving yourself the room to speak naturally in between.

8. Join a Club or Go to a Workshop

If you’re committed to improving your public speaking skills, then not only should you practice each speech or presentation before you give it, but you should also try to get as many of the real thing under your belt as you can so that you become accustomed to it.

“It’s the most important to get as much stage time in front of an audience” as possible, Lee says. “That’s why Toastmasters was such a useful organization for me because it gave me the grounds to practice on in front of a live audience.”

Toastmasters is of course one of the more well-known options, with more than 16,000 clubs all over the world, but you can also check out meetups, classes, and workshops. If those options aren’t available in your area or don’t appeal to you, try gathering a group of friends and/or colleagues who want to practice their skills and give and get feedback on a regular basis as well.

During Your Speech

Doing all of the prep work should help you feel ready and confident—at least, more than you would otherwise. Here’s how you can keep helping yourself in the moment.

9. Get in the Zone

For about 10 minutes before he gets on stage to give a talk, Nathan becomes something of a recluse. He doesn’t talk to anyone, he drinks some water, he crouches down somewhere, he focuses on his breathing, and he repeats this phrase to himself: “Use expression to create possibility.”

Now, that’s a very specific set of actions that works for him, but he recommends everyone figure out their own “stage mantra” or routine. Ask yourself, he says, “What do you need to be repeating to yourself beforehand? What, action-wise, do you need to do beforehand to get yourself in the zone?”

It might take some time to find the things that help you in the lead-up, whether you do them the night before, the day of, or in the moments just before you begin. If you’re not sure where to start, think back to some other reference point in your life when you were preparing for an important event, Nathan says. What did you use to do before a baseball game or piano recital or big exam? See if those things help now and iterate until you find the right combination.

10. Don’t Bury Your Face in Notes

When Lee first started giving speeches, she’d just read the whole thing word for word off a piece of paper. “It was terrible,” she says, remembering the early days before she became the accomplished speaker she is today. “Notes are like a crutch. So you just start to rely on [them] more and more,” she’s realized. “It’s more important that you’re connecting with the audience, making eye contact with the audience, and [having] a true conversation with the audience.”

She no longer uses notes at all—she just memorizes the opening and closing lines, as mentioned—but reaching that comfort level takes practice. If you’re still working up to that and need your notes, she says, go with bullet points. They’ll help you stay on track without tempting you to read everything from the page.

Notes can also block your face or torso, or draw your eyes down as you’re reading, says Nathan. So if you plan to bring some, try folding your paper or using index cards with just those few bullet points to serve as a reference.

11. Make Eye Contact

You’ve surely heard it before, but eye contact is key in public speaking. It helps you connect with the audience, Lee says, and it’s most effective when you focus on one person at a time. “When you are giving a speech, you should always sound like you are delivering to a single individual rather than speaking to the masses,” she says. “Direct eye contact with one person then moving to another is an effective way to do that.”

12. Use Pauses

“A lot of times people speak really fast. Their mind is racing and they want to make a good impression,” says Jennifer Sukola , a Muse career coach and human resources professional. “People tend to want to rush through and get it over with,” especially when they’re nervous. It’s something you might get feedback about or pick up on if you record yourself.

One of Sukola’s biggest tips for public speaking—using pauses—can help with overall speed as well as pacing. You can use pauses strategically, inserting them right after important points to let them sink in or right before to allow you to gather your thoughts and get the audience’s attention for what you’re about to say.

Sukola likes to follow a structure where she makes a point, pauses, provides support for that point and recaps, pauses again, makes a related point, etc. “If you follow that outline and pause in conjunction with the points you’re making,” she says, “the audience has a chance to let that simmer, to let your points settle and think through [them].”

13. Repeat Yourself

Remember that the people listening to you talk live can’t rewind to catch that important thing you just said or flip back a few pages to find that crucial point you made earlier the way they could if they were watching a video or reading a book.

So help them out by repeating the thesis or main takeaway of your talk, says Nathan. In his own talks, he might repeat that take-home line six or eight times. The repetition ensures that everyone hears it, realizes it’s important, and can process it and let it sink in.

“It’s got to be short and punchy,” says Nathan, and you can accentuate it with pauses before or after you say it. If you have slides, you might also want to put it up there once or twice. It’s like the chorus of a song, Nathan explains. It’s catchy and it’s the first thing someone will be able to repeat back to you.

14. Let Some Questions Go

You can do a whole lot of planning, but the truth is that you can’t anticipate everything, including questions that might come up. Goodfellow stresses that it’s okay to say, “That’s a great question, let me get back to you on that.” In fact, that’s far better than stammering through and making something up.

15. Keep Talking

Lee may now be an award-winning speaker who travels all over the world to give talks and feels comfortable ditching the notes, but even she still freezes and forgets her speech sometimes. You have to just keep talking until you find your way back.

“Get away from that mentality that you have to be perfect. It’s okay if you forget,” she says. “You learn to start to fill in the gaps. Start to speak until you remember. No one in the audience knows you forgot your speech,” she adds. “What you are feeling inside is not as apparent as you think it is. If you keep that in mind and keep talking, eventually you’ll come back.”

And if your talk has a clear, simple structure, it’ll be easier to find your way back in.

16. Remember the Audience Is on Your Side

For many people, public speaking feels like one of the scariest things they could be called on to do, Lee says. They’re terrified of failing and think they’ll be humiliated and ostracized. But the people on the other side don’t want to see you mess up—they’re eager to hear what you have to say.

“If you remember that the audience wants you to do well, that they’re on your side, it’s a much easier process,” says Lee. Focus on what you’re giving to the audience—as if you were giving advice or telling a story to your best friend—rather than on yourself and how you appear.

17. Don’t Be So Hard on Yourself

Finally, remember that everyone gets nervous. Those executives many levels above you whose presence is making you sweat? They probably get nervous when they speak, too, Goodfellow points out. “Give yourself a little bit of grace,” she says, and do the best that you can.

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How to Start a Presentation: 12 Ways to Keep Your Audience Hooked

How to Start a Presentation: 12 Ways to Keep Your Audience Hooked

Written by: Nayomi Chibana

how to start a presentation - header wide

Wondering how to start a presentation that makes your audience sit up in their seats with excitement?

"Today, you will learn something that will add 10 years to your life."

"20 years from now, your job won't exist."

"Did you know that more people have access to a mobile phone than a toilet?"

Presentation starters like these are key to grabbing your audience's attention and making the most of the time allotted to you.

Instead of thanking the audience, making an unrelated joke or apologizing for a technical issue, why not dive right into the subject matter with a gripping statement or thought-provoking question?

To help you craft your own killer presentation starters, we've sorted through some of the most popular TED talks in history and created this list of the most effective ways to start your next presentation .

Many of these presentation starters are successful because they appeal to human emotions such as curiosity, awe, surprise or fear. You can read more on creating viral content that triggers emotional responses in this post .

Better yet, check out the video version of this blog post. This video distills 12 killer strategies to start your presentation and keep the audience's attention throughout.

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  • Knowing how to start a presentation is crucial because it sets the tone for the rest of the presentation. A strong and engaging opening can capture the audience's attention and generate interest in your presentation.
  • There are many ways to start a presentation: make a provocative statement, incite curiosity; shock the audience; tell a story, be authentic;  quote a famous or influential person.
  • Here are other presentation opening strategies: Begin with a captivating visual; ask a question; use silence; start with a prop; tell a relevant joke; use the word "imagine.
  • Take advantage of Visme's free online presentation software to create attention-grabbing presentations that align with your branding and engage your audience.
  • If you're short on time, tap into the power of Visme's AI presentation maker to create stunning presentations in minutes. Simply describe what you want to create, select your preferred design option and let the tool do the heavy lifting.

How to Start a Presentation

Knowing how to start a presentation is just as crucial as the message you're trying to convey. If you can't start it effectively, you might not be able to leave a strong enough impact by the end of it.

TED speakers are some of the best presenters in the world, and there's a lot you can learn from their talks. Below, we've handpicked some of these presentations that start with a bang and manage to keep the audience hooked till the very end.

1 Make a provocative statement.

"I want to discuss with you this afternoon why you're going to fail to have a great career."

One surefire way to get your audience's attention is to make a provocative statement that creates interest and a keen desire to know more about what you have to say.

The presentation above, for example, does just that by making a surprising first statement that inspires surprise, amusement, curiosity and fear at the same time.

With 4.8 million views and counting, this talk by an economics professor draws you in precisely because it steers clear of the traditional talk, using blunt humor to enumerate all the irrational excuses people make for not pursuing their dreams and passions.

2 Incite curiosity.

"I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I'm not particularly proud of. Something that, in many ways, I wish no one would ever know, but here I feel kind of obliged to reveal."

Another way to grab your audience by the collar is to incite curiosity. In this popular TED talk viewed over 15.4 million times, career analyst Dan Pink succeeds at getting the entire audience to look at him intently, waiting for his next word, by resorting to an opening statement that builds suspense.

Since human beings are by nature curious creatures, most people in the audience were probably asking themselves "What did he do?" and imagining all sorts of possible scenarios.

3 Shock the audience.

"You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk."

In many ways related to the previous two presentation starters, this hook involves making a counter-intuitive or paradigm-shifting statement that goes against a popular belief or simply shocks due to the perceived impossibility of the proposed statement.

This introduction by game designer Jane McGonigal, for example, achieves a level of surprise by making a seemingly improbable assertion. After hearing this kind of statement, most people will want to listen to your entire talk, if not out of genuine interest, then at least for the sake of pacifying their incredulity.

(By the way, she makes good on her promise by revealing a game she designed to boost resilience, which is backed by scientific research.)

4 Tell a story.

"When I was seven years old and my sister was just five years old, we were playing on top of a bunk bed..."

As covered in a previous post , storytelling is the key ingredient that separates good, engaging presentations from bad ones that lack a clear message and persuasive delivery.

In his popular talk on the secret to being more productive, psychologist Shawn Achor tells a childhood story to lead into the effectiveness of positive psychology. He then goes on to provide concrete evidence backing his claim that pursuing happiness, rather than productivity for its own sake, actually makes you more--not less--productive.

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5  Be authentic.

"I'm going to tell you a little bit about my TEDxHouston Talk. I woke up the morning after I gave that talk with the worst vulnerability hangover of my life. And I actually didn't leave my house for about three days."

Another way to draw your audience into your own world is to tell a revealing personal story. This is certainly not easy but, when done right, can quickly spark interest in your topic and build an emotional connection between you and your audience.

In Brene Brown's talk on confronting shame, she begins by admitting that she felt embarrassed over the revelations she had made in her massively popular TED talk on embracing vulnerability.

6 Quote an influential person.

One of the easiest ways to start a presentation is to quote an influential person. In these cases, it's best to use a pithy, short and relevant quote to catch your audience's attention.

In the widely viewed video above, for example, writer Andrew Solomon quotes Emily Dickinson to begin his talk on depression, an illness he asserts affects many more people than the official figures suggest.

The quote is particularly powerful and effective because it eloquently describes the state of depression from the point of view of a person who is feeling all the emotions associated with it.

7 Begin with a captivating visual.

To introduce this fascinating TED talk on how movements really get started, entrepreneur Derek Sivers uses some surprising footage to support his statements. They are especially captivating because they debunk widely held beliefs on the matter, proving that it takes more than just a charismatic leader to start a revolution of any sort.

8 Ask a question.

"Do you think it's possible to control someone's attention? Even more than that, what about predicting human behavior?"

In this attention-grabbing presentation on the flaws in human perception, world-famous pickpocket Apollo Robbins starts off by asking the audience a question that leads right into the meat of his talk, which has been viewed worldwide more than 10.5 million times.

In these cases, it's best to pose a question that will really get your audience thinking and, in the best possible scenario, challenge their prevailing beliefs or preconceptions on a certain topic.

51 Best Presentation Slides for Engaging Presentations (2024)

9 Use silence.

Another effective technique--which should only be used if you're a seasoned presenter and are able to maintain your composure throughout--is to leverage silence to command a room.

Watch, for example, how musician Amanda Palmer starts off her talk by not saying a word, simply breathing in and out and using props to communicate her message.

Although you may not want to resort to both silence and using a prop in your presentation, this is a very effective dramatic technique that, if done right, quickly draws all eyes to you.

10 Start with a prop.

Considering that the audience's gaze is attracted by motion and visual objects, another way to hook them right from the outset is to use a prop.

Take a look at how best-selling author Susan Cain uses a physical object to visually complement her opening story on her first summer camp experience. It not only adds a dramatic effect, it also keeps viewers eyes on her while on stage.

11 Tell a relevant joke.

"Okay, now I don't want to alarm anybody in this room, but it's just come to my attention that the person to your right is a liar."

Humor is not only a good way to break the ice and endear the audience to you right from the outset, it can also be very effective in getting your point across if it's relevant to your talk.

Lie detector Pamela Meyer, for example, deftly uses both humor and an element of surprise in her opening statement as she tells the audience that the person to their right is probably a liar. This gets the audience to laugh and then focus on her topic at the same time.

She goes on to give some shocking statistics (such as that on any given day, we're lied to up to 200 times) and delivers an intriguing talk that has been seen close to 13 million times.

12 Use the word "imagine."

"Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary."

Lastly, there are times when leading your audience to use their imaginations is the best bet. You can prompt them to do this by using the commands "imagine," "think of" or "picture this." These are just a few of the most powerful opening words for presentation.

Plane crash survivor Ric Elias, for example, uses this technique in the video above to quickly thrust his audience into the central scene of his harrowing story.

Learn How to Start a Presentation Effectively

What about your next presentation? Have you thought about how you're going to set the mood for your talk? We've rounded up some of the best way to start a presentation.

When you're ready to get started creating your presentation, give Visme's presentation software a try! The tool comes with an AI writer that helps you generate killer content for your next presentation in seconds.

Plus, check out our post on how to end a presentation so you both start and end your speech with a bang.

And if you want to learn all our secrets on how to deliver an unforgettable presentation, as well as how to create visual slides with impact, grab our free e-book below.


Create beautiful presentations faster with Visme.

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About the Author

Nayomi Chibana is a journalist and writer for Visme’s Visual Learning Center. Besides researching trends in visual communication and next-generation storytelling, she’s passionate about data-driven content.

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What is a Presentation Designer? Everything You Need to Know

Presentation Designer Working with Client

Do you need to give a presentation but don't know where to start? Do you want your presentations to look more professional? Maybe you're looking for a new job and want to learn about the role of presentation designer. If any of these describe you, then read on! 

By understanding what a presentation designer does and how they can help your business succeed, you'll be able to better communicate your needs and make the most out of any presentation.

What is a Presentation Designer?

A presentation designer creates the visual layout and graphic design of a presentation. They have an understanding of many different types of media, such as PowerPoint, Google Slides, and Keynote.  The presentation designer selects fonts, colors, and other elements to create a visually appealing look for a company's presentations and reports. In short, they know how to effectively communicate complicated information in an easy-to-digest manner.

What Do Their Services Include?

Presentation designers come in many forms and have varying degrees of experience and capabilities – nonetheless, they all share a common trait: their goal is to make sure your audience is engaged and informed during your next corporate event. You may find that most presentation designers offer instructions and guidance on how to more effectively communicate through visually engaging mediums, like the aforementioned PowerPoint.

Other services offered might include:

  • Sales Presentations
  • Pitch Decks
  • Capabilities Decks
  • Findings & Recommendations
  • Marketing & Strategy
  • Animated Presentations
  • RFP Responses
  • Training Presentations
  • Internal Meetings

Why Are They Beneficial to Your Business?

While it is not often talked about, one of the more vital aspects of a business is its presentations! How do you come across to your clients? How do your customers see you? Your employees? Answering these questions takes time and a lot of effort. It can be extremely stressful too! 

Presentation designers are beneficial because they improve the visual appeal of your presentations and provide it with design continuity. Another benefit is that presentation designers will save you time and energy by allowing you to concentrate on what is important: the content of your message. 

Why is it Important For Your Presentations to Look Professional?

Presentations are a common form of communicating information. It is important that they look professional to capture the audience's attention and effectively transfer knowledge. A study published by "InfoDesign" revealed that employers gauge job applicants' professionalism before hiring them, and one-third said that they judged applicants on how their resumes looked.

Similarly, if your presentation looks unprofessional or difficult to read then it might not be well received by your audience. This may lead to a judgment on the organization of the content, rather than the ideas themselves. It's important that the material and design look professional and polished. 

A presentation is a great way to show your audience what you have learned, who you are and what your business can offer them. However, if the presentation looks unprofessional then it will be difficult for people to take you or your business seriously.

Contact us to learn more about our presentation design services.

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The 6 types of presentation (and why you need them)

Hrideep barot.

  • Presentation , Public Speaking

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We all have been exposed to different types of presentations right from school years.

Group presentations, lectures by teachers and professors, seminars, webinars or online presentations, e-learning, e-conferences, etc., are all different types of presentations that we come across in our daily lives.

But each of them work for different settings.

In this article, we will take a look at 6 such types of presentations and when and why you need them.

1. Informative Presentations

This is the most common type of presentation, be it in an educational setting or business or corporate setting.

The aim of an informative presentation is to give detailed information about a product, concept, or idea to a specific kind of audience.

They are often analytical or require a rational analysis of the data presented.

Training sessions or one-day workshops are good examples where this kind of presentation is used.

Here is an example of an informative presentation on public speaking and presentations.

Now, there are different situations where you can use informative presentations.

a) Reporting

Learn from observing the reporters!

Although a report is a written explanation of an event, it can also be verbal.

A perfect place to use informative presentations is news reporting , as it requires the presenter to present information systematically.

b) Briefing

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This involves explaining both positive and negative aspects of a particular topic in a few words.

It is providing information quickly and effectively about an issue to influence decisions or to come to solutions.

Hence, the decision-making bodies of an organization can make use of this kind of presentation to save time and effectively come to conclusions.

c) Research

Informative presentations are often used to present research findings to a specific audience , as it involves reporting the findings and briefing it to the audience.

Hence, almost everywhere where research takes place, be it in an educational context or occupational , can make use of this kind of presentation.

Tips for giving informative presentations

  • As there would be a lot of technical information and statistics, focus on the main points or agenda first and if you have more time, you can add them at the end
  • Keep your presentation simple and clear . Avoid complex sentence structures and graphics
  • Tell the outline of your presentation briefly in the introduction for a better flow
  • Make sure that your presentation does not stretch for too long. 10-15 minutes is what your audience can concentrate on
  • Restate your keyphrase at the end and briefly summarize all the important points of your presentation

Speech topics for an informative presentation

  • Cropping techniques
  • Organic Farming
  • Corporate Farming
  • Hydroponics
  • Sustainable Agriculture, etc
  • Climate change
  • Environmental issues
  • Eco-friendly ways of management
  • Eco-politics
  • Eco-feminism, etc
  • Gender studies
  • Gender and education
  • Religious studies
  • History of education
  • Philosophy of education, etc
  • Ethnic cultures
  • Indigenous cultures
  • Multiculturalism
  • Popular culture
  • Cultural trends, etc
  • Business administration
  • Business ethics
  • Business models
  • Promotion and marketing communications
  • Finance, etc

2. Persuasive presentations

Persuasion is the art of motivating or convincing someone to act or make a change in their actions or thoughts.

If you are planning to give a persuasive presentation, and are looking for how to give a persuasive speech, check out our article on A Comprehensive Guide to Writing a Persuasive Speech to gain in-depth knowledge about the art of giving persuasive presentations.

Persuasive presentations are also widely used form after informative presentations.

There are various circumstances where persuasive presentations can be used.

a) Policy-making

Avoid taking too much time when you want to persuade any decision!

Government bodies make use of persuasion almost every time, be it the legislative or decision-making bodies, executive bodies, or even courts.

Even election campaigns involve using persuasive presentations as an instrument of their pre-determined goals of swaying the citizens.

For that matter, any executive or management body of an organization can make use of these kinds of presentations.

b) Value judgment

Give personal examples if you want to persuade someone's viewpoints!

This kind involves answering the question “why” and supplementing it with possible benefits.

Most Ted talks and YouTube videos try to persuade the audience and fall into the persuasive presentation category.

Even religious heads use this as a means of persuading their believers to follow their belief system.

Deciding on a procedure or telling an audience the correct procedure of doing something is another situation.

An example of a persuasive presentation

Bailey parnell: is social media hurting your mental health.

This TED talk by Bailey Parnell is a good example of a persuasive presentation.

She starts strong by asking rhetorical questions that set the mood for her further points.

We can also see how the speaker is genuinely concerned regarding the issue, engaging the audience till the end.

Tips for giving a persuasive presentation

  • Start your presentation with a relevant quote or statistics about your topic to establish credibility
  • Tell personal anecdotes and examples wherever necessary to develop an emotional connection with your audience
  • Deliver your presentation with passion and genuine interest to motivate your audience to think
  • Answer the question “why” for better understanding and clarity in your presentation
  • State your viewpoint clearly and clarify doubts if your audience seems to have any

Speech topics for persuasive presentations

  • Is animal testing ethical?
  • Should cosmetic surgery be banned?
  • Can the death penalty be the only solution to the rising crime rates?
  • Should the legal age be 18?
  • Should immigration laws be revised?
  • Why you should never add your parents on Facebook
  • Guys are more interested in gossip than girls
  • It is your major duty to annoy your parents
  • You are not enjoying student life if you are not procrastinating
  • Endless memes can be made on my life, etc
  • Is taming wild and exotic animals ethical?
  • The importance of emotional support animals
  • Why are bunnies the perfect pet?
  • Why do animals make the best companions?
  • Why there is a need for patients to have emotional support animals, etc
  • How and why there is a need to do business analysis before opening your business?
  • Why small businesses are successful and more profitable?
  • Why do sales and customer service departments need to be paid more?
  • Why does the HR department need to be polite and understanding?
  • Why should you not do business with a family member?
  • How charity is a means of converting black money to white?
  • Why is detaining people on the suspicion of terrorism justified?
  • Should euthanasia be made legal?
  • Should violent crime offenders be sentenced to death?
  • Should foreigners be allowed to buy a property?

3. Demonstrative presentations

This involves demonstrating a process or the functioning of a product in a step-by-step fashion.

So, a master class on communication skills or making a product model is an example of a demonstrative presentation.

Usually, the audience is an active part of such presentations and these can work in any context where you want the audience to learn a new skill.

a) Instructions

Take it slow when instructing!

This involves giving guidelines or steps of a process or work .

Teaching how to make a car model step-by-step is a good example where you can use this kind of informative presentation to guide your audience.

Another instance can be at the workplace , to train the employees or introduce them to a new product at work.

This type also works with demonstrating recipes and cooking workshops.

An example of demonstrative presentation

The easy guide on making just about any smoothie.

In this recipe demonstration, he tells his audience how many ingredients are involved and briefs them about the outline of his presentation at the start of his speech.

He also shows all steps in real-time so that the audience have a better understanding of the process and keeps them engaged.

Tips to give a demonstrative presentation

  • Introduce your product and its function to your audience before telling them how to go about with the steps
  • Explain the steps with diagrams or show them in real-time along with the audience
  • Give equal time to every person in the audience for clearing doubts, if any
  • Keep your introduction short. Not more than 5 minutes
  • Discuss options or variations that the audience can try at the end of the presentation

Speech topics for demonstrative presentations

  • How to administer CPR
  • How to wrap a gift professionally
  • How to budget your monthly income
  • How to choose a car insurance
  • How to restore a piece of antique furniture

4. Inspirational presentations

As the name suggests, this type of presentation involves inspiring others!

The main aim of an inspirational presentation is to motivate or move your audience and is also known as a motivational presentation.

Using techniques like storytelling, narrating personal anecdotes , or even humor work wonders as your audience develops an emotional connection to the message.

This TED talk by Luvvie Ajayi Jones is humorous but a lot more inspirational. Check it out!

Tips for giving an inspirational presentation

  • Start with a question that will leave the audience thinking. Pause for some time and then begin with your presentation
  • Develop a sense of connection by narrating personal incidents and experiences to grow empathy
  • Have some main points that you want to emphasize on
  • Make use of humor ! It instantly builds a connection with the listener
  • Non-verbal elements like paralanguage, body language, speech modulations, tone, etc., makes a huge difference

Speech topics for an inspirational presentation

  • Importance of diversity and inclusion
  • Building mental resilience
  • Need for change management
  • Valuing small victories in life
  • How procrastinating is your enemy

5. Business presentations

In the corporate world, presentations are the go-to solution to do anything: planning or strategizing, articulating company goals, screening candidates, status reports , and many more.

Let us take a dive into the different types of business presentations.

a) Sales presentation

Make sure to practice before giving a sales presentation!

Also known as sales pitches , sales presentations involve providing information about a product or a service to sell it.

It has a pre-defined strategy of initiating and closing the sales deal.

This can be done in person or nowadays, on the phone, or via e-communication .

b) Training sessions

Make training sessions interesting by interacting with the audience!

Often employees have on-the-job training sessions that are aimed to increase the knowledge and skills of the employees.

This kind can also involve the audience to participate , like in demonstrative presentations.

c) Meetings

Take everyone's opinion before concluding a point!

Meetings can be called for for different reasons and can be of different forms as well.

Conferences ( both video and in-person), board meetings, informal team meetings, daily reporting, etc., are all various contexts of meeting in a business setting.

d) E- presentations

E- presentations existed before the COVID pandemic as well but were used seldom.

But, with the ongoing pandemic, e-presentations or remote presentations have replaced all other types of presentations and will be with us for a while longer.

However, on the brighter side, it is an eco-friendly alternative to normal face-to-face kind of a set-up, and it also saves transportation and other costs !

e) Seminars

Give ample time of breaks in a seminar to make it less tiring!

Seminars are widely used in the health sector , usually involving a panel of speakers on a topic. The audience is anywhere between 10 to 100.

It ends with a question and answers session , and the audience gets to take handouts with them.

f) One-on-one or 1:1

Pay attention to your body language, especially in an interview!

Interviews are usually one-on-one and involve presenting your achievements and capabilities to your prospective employer.

Apart from interviews, 1:1 meetings are also used in sales and marketing to crack a business deal.

Tips for giving business presentations

  • Include key phrases and other important details on your slides and make them bold
  • Avoid casual slangs and informal tone of speech
  • If you are giving a sales presentation, explain your product or service in simple and clear words , and list the reasons why it is beneficial for your potential clients
  • Make sure to be on time ! Delaying your audience will work against you and leave a bad impression on you and your company
  • Know your material or content thoroughly to answer the questions asked by your audience

Speech topics for business presentations

  • Implementing an Agile Project
  • Introduction to data modeling
  • Introduction to UML(Unified Modeling Language)
  • Social Media strategies for a successful business
  • Business writing for managers

6. Powerpoint presentations

PowerPoint presentations or PPTs are the most effective ones among all types of presentations simply because they are convenient and easy to understand .

They are available in different formats and are suitable to use in practically any type of presentation and context, be it business, educational, or for informal purposes.

There are various types of PowerPoint presentations that you can use depending on the context.

a) PPTs for general audience

Use inclusive language when addressing to a general audience.

  • For general audiences, avoid using jargon terms

If you feel that you need to use them, provide the audience some background information about the field or topic being covered

  • Avoid using more than 8 words per line, as anything more than that becomes difficult to remember
  • Use bullets or a numbered list for better retention
  • Try not to read from your PPT
  • Give handouts or record your presentation in case anyone wants it

b) PPTs for teaching

Include pictures when teaching through a ppt.

  • In this case, the PowerPoint is content-based
  • Make sure that the words on the slides are visible
  • Use bigger font and avoid fancy fonts
  • Add relevant pictures and graphics to keep your audience engaged
  • You can also add documentaries or relevant videos to aid in understanding

c) Repurpose PPTs

  • This involves reinventing an earlier ppt or combining 1 or more than 1 PowerPoints
  • Giving new touches to an earlier PPT or changing the format
  • You can take any slide of your PPT and upload it on social media for growing your brand or business
  • You can even convert your PPT into mp4 , i.e, video format
  • You can even add voice and save the mp4 format, and you have a good marketing plan!

d) PechaKucha

Chat for only 6 minutes and 40 seconds!

  • This type of PowerPoint presentation comes from the Japanese word PechaKucha meaning sound of a conversation or chit-chat
  • This involves changing slides every 20 seconds
  • There can be a maximum of 20 slides , which means your presentation lasts for only 6 minutes and 40 seconds
  • The PPT mostly has graphics and fewer words
  • This type of presentation is best suited for telling a story or a personal anecdote

e) Multimedia presentations

Make full use of the multimedia ppt!

  • This is the best kind of PPT to engage your audience
  • It contains texts along with pictures, videos, infographics, music, illustrations, GIFs , and many more
  • Add higher resolution images and videos , or even a 360-degree snapshot if you are in the sales and marketing industry
  • Adding infographics such as charts and graphs makes the process of understanding easier and saves time
  • Music in a PPT helps your audience to be relaxed, at the same time making them alert and engaged

Types of slides in a presentation

PowerPoint presentation slides are broadly classified into 3 categories: Text, Visual, and Mixed slides.

1. Text slides

As the name suggests, this category of slides involve words or texts.

You can format the text as plain sentences or pointers.

You may even arrange them all in a single slide or one line per slide.

The slide seen below is an example where every point is mentioned in a single slide.

Archived Material (Presentations): Not too much text

2. Visual slides

This type of slide has visual elements such as images or videos , and are better known as conceptual slides since they are a better option than text slide to explain a particular concept.

You can use them at the start of the presentation to better visualize and grasp the meaning of the presentation.

The slide right below is a good example of a visual slide.

Illustration 1 exercise: Visual Metaphor | David Howcroft's OCA Art Journey

3. Mixed slides

Mixed slides combine the texts and visuals to give a comprehensive understanding of any concept or a speech.

Graphs and charts are the best examples of mixed slides.

Mixed slides have an advantage over the other slides; they keep your audience engaged, listening and participating more actively!

Presentation Design: A Visual Guide to Creating Beautiful Slides [Free  E-Book]

Types of Oral presentations

So far we came across 6 types of presentations, and they all share one common feature. They are all one of the types of oral presentations.

Oral presentations involve the use of verbal and non-verbal elements to deliver a speech to a particular or general audience.

All the types we discussed fall into these 4 broad categories:

1. Extemporaneous presentations

This type of presentation involves making short pointers or key phrases to aid while speaking.

You do not memorize, but organize the points and structure the speech way in advance.

Hence, on the day of your presentation, by just looking at the key points , you expand on them and move to the next point.

2. Impromptu presentations

Impromptu presentations are spoken without any preparation . It can be nerve-wracking for many, and hence not many are in favor of it.

There is a valid reason for their fear, as you have to make your speech as you say it!

However, those who are experts in their fields and are called upon to share a few words can easily give this type of presentation.

3. Manuscript presentations

The other extreme of the spectrum is manuscript presentations.

Here you have a script and you speak from it, word by word.

News anchors and show announcers usually engage in this type, since there are a lot of specific details that cannot be said wrong, and also, time constraints.

Usually, a prompter is used, from which the speaker speaks to their audience.

Nowadays, there are teleprompters , that are heavily used in the entertainment and media industry.

It is a digital screen that displays the contents, and the speaker speaks from it.

4. Memorized presentations

This type does not have any notes or cues , but you memorize or rote learn the whole speech.

School and some presentations at the workplace involve using this kind of presentation.

In most cases, we recommend not to memorise your speech in most cases. We’ve made a video on the same and how it could lead to you potentially blanking out on stage. Highly recommend you view this quick vid before choosing memorisation as a presentation path:

But, if you do choose it for whatever reason, since you are free from notes, you are free to focus on other aspects, such as body language and gestures.

Types of presentation styles

There are various presenting styles, but they do not work for all types of presentations.

Let us get familiar with them, and know which style works with which type.

a) The storyteller

There's a reason why we all love to hear stories!

This style of presentation involves the speaker narrating stories and engaging the audience emotionally .

This technique works best with persuasive and inspirational types of presentation.

So, how to tell a story in a presentation?

  • Understand and know your audience : Knowing your audience will help you with how you will frame your story, at the same time gauging the relevance of your narrative
  • Know your message : Be clear with what you want to convey through your story or how you are connecting the story with your actual presentation
  • Try narrative a real-life story : Inspiring presenters often take their own stories or the stories of people whom they know as a supplement to their presentation. When the audience listens to your real-life examples, they become genuinely interested in your story
  • Add visual aids : Using visual aids such as pictures, videos, multimedia, etc., increases the memory retention and engagement of your audience
  • Use the “you” attitude : Tell the story keeping your audience in mind because ultimately they are going to be the receivers and hence, the story should be relevant and should include their point of view as well

Want more storytelling tactics? Mystery, characterisation and the final takeaway are some more key elements of a good story for your next presentation. We’ve gone deeper into this topic in this video if you would like to know more:

b) The Visual style

Make use of the visual aids to keep your audience engaged.

Most of us are visual learners, making visual information easy to understand and retain.

Visual aids like graphics, images, diagrams, key pointers or phrases , etc., are very useful when giving any type of presentation.

Some tips of presenting with visual style:

  • Include only important pointers in your PowerPoint presentation and highlight or bold them
  • Try including visuals that complement what you are saying and use them as a supplementary tool to aid in understanding your audience
  • If you are giving a business presentation and want to include visuals, instead of plain texts, include graphics and charts to make information simpler to present and understand
  • Avoid overly complex visuals as it will confuse the audience more
  • Avoid using more than 6 lines per slide

c) Analytic style

Provide examples to support your data findings!

If you have data records or statistical information to be presented, an analytic style will be more helpful.

It works best for Informative and Business types of presentations.

Tips to deliver in analytic style:

  • Give handouts so that the audience is on track with your presentation and the information will be easier to comprehend
  • Focus and speak on selected data as too much data statistics can be overwhelming for the audience
  • You can make use of humor and personal anecdotes to keep the presentation interesting and engaging
  • If you have too much data and are worried that you will not be able to explain it in the time frame given, avoid writing content of more than 2000 words

Quick tip: In case you have a PDF to present and want to edit the data points, there are multiple software programs that you can use to allow you to easily do this. Check out this list of the Best Free Recording Software Programs to know more.

d) The Connector

Make an impactful presentation by simply connecting with your audience!

The connector style of presentation involves the speaker establishing a connection with the audience by pointing out similarities between them and the listeners.

This style works well with Sales and marketing presentations.

How to give a presentation using connector style?

  • Have a Q & A round with the audience at the end of your presentation for clarifying any doubts and avoiding miscommunication
  • Use audience polls at the start of your presentation to know your audience and tailor your speech accordingly
  • Make use of body language and gestures for delivering your presentation effectively. If you are confused or want to know more about the aspects of how to use body and gestures, check out our article on To walk or stand still: How should you present when on stage?
  • Ask questions to your audience at regular intervals for a better audience engagement
  • Make use of multimedia sources to keep your audience engaged and entertained

Which type of presentation is best?

Although all the presentation types have their own bonuses and are suitable for certain circumstances, some are universal and can be used with a little bit of modification almost everywhere!

These are persuasive presentations!

You can use them in various settings; from political, business to educational.

Just remember to choose the right topic for the right audience, and a style that you think is the most suitable and you are good to go!

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To conclude

We saw 6 types of presentation and understood it in detail.

We also gained some tips on how to make our presentation more engaging and also came across things to avoid as well.

We then explored the types of slides that you can use, and also the types of presenting orally.

We also gave you some tips and a few topic ideas that you can incorporate in your next speech!

Hrideep Barot

Enroll in our transformative 1:1 Coaching Program

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Less is More! Tips to Avoid Overwhelming Your Audience 

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What does it mean to Resonate with the Audience- Agreement, Acceptance, Approval

High-Stakes Presentations: Strategies for Engaging and Influencing Senior Leaders (Executive presentations tips)

High-Stakes Presentations: Strategies for Engaging and Influencing Senior Leaders

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How to Hire and Retain a Presentation Designer (Ultimate Guide)

Vania Escobar

If you are considering hiring an in-house presentation designer, you have come to the right place to learn about it.

Many businesses have considered hiring PowerPoint designers to save time and boost team efficiency . Just think about it: most of your employees have been hired thanks to their expertise in finances, marketing, sales, or IT, but they’re tinkering around with PowerPoint shapes and colors instead of performing their primary functions.

Hiring presentation designers is about letting professionals do what they do best: elevate the visual impact of your designs and propel your brand to the next level.

At 24Slides , we have more than 10 years of experience recruiting and retaining creative talent in ​​presentation design, and today, we want to share our knowledge with you.

Let’s take a quick look at what we’ll cover: 

What does a Professional Presentation Designer do?

How to pick a professional presentation designer.

  • How to Retain a Professional Presentation Designer?  

Beyond In-house Design Modality: Presentation Design Company vs. Freelance PowerPoint Designer vs. Dedicated Design Team

Why is outsourcing presentation design a better alternative to hiring in-house designers.

Presentation designers, also known as PowerPoint designers or Presentation experts, craft visually appealing slides tailored to the client’s goals and specifications . 

They possess graphic design and visual communication expertise, employing these skills to present information clearly and engagingly in your presentation decks.

Nowadays, the most common software tools for professional presentation designers include PowerPoint, Google Slides, Keynote, Prezi, and Adobe Illustrator.

And since a picture is worth a thousand words, here are real examples of what a PowerPoint designer can create:

Hiring presentation designers indicates a desire for profiles with specific technical skills . If you plan to specialize your services, choosing a more senior profile will ensure a better final product. 

Based on our experience, evaluating soft skills, interpersonal abilities, and cultural fit is crucial during the selection process of your dream design team.

Let’s take a closer look at each point:

Hard Skills

The world of presentation design covers a niche market that is continually adapting to new technologies and trends.

In this regard, it’s vital for a presentation designer to master various design software , especially Adobe Suite programs like Photoshop and Illustrator, as well as different PowerPoint tools .

According to Valery Salome , Design Lead at 24Slides Peru, other relevant hard skills to consider during a selection process are:

  • Good Sense of Design: A good sense of design is more than just making things look attractive; it’s about making them functional. This skill allows the designer to create visually appealing and user-friendly interfaces, whether they’re working on a website, a mobile app, or a marketing campaign.
  • Excellence at Diagramming: Excellence at diagramming involves the ability to represent complex information in a clear and concise manner. This can include mapping business processes, creating flowcharts, or designing infographics.
  • Intermediate or Advanced Level of English: Being proficient in English is crucial in today’s globalized world. This skill is even more relevant when working with intercultural teams that speak multiple languages.

Soft Skills

While hard skills are a fundamental pillar when seeking creative talent, soft skills or interpersonal abilities have become their perfect complement for making the final decision.

In general terms, soft skills refer to a worker’s qualities that help them solve problems in their day-to-day work and, often, influence their interaction and achievements with their team.

Valery shares some skills she prioritizes when hiring a presentation designer at 24Slides:

  • Teamwork: In the creative industry, knowing how to work in a team is essential to achieve better results, so a presentation designer must develop this skill.
  • Commitment: At 24Slides, we stand out for our high-quality service and fast turnarounds. Therefore, we consider it crucial that our designers show commitment to their tasks and the quality they deliver in the final product.
  • Proactivity: Any design process involves a lot of creativity, so an ideal PowerPoint designer profile must be proactive in order to provide out-of-the-box ideas.
  • Leadership: Although not all designers on your team will be heads or managers, leadership is an important quality that will allow them to solve problems autonomously.
  • Willingness to Learn: The ideal presentation designer will always be passionate about continuous learning. This soft skill is especially important given the new technologies that emerge every year in the design world.

Culture Fit

Do you have a high turnover rate in your company and are unsure why? If so, cultural fit might be a factor you take for granted when recruiting talent.

Building an in-house design team implies thinking long-term. Based on our experience, ensuring that your design team shares the same core values and also aligns with your company’s goals enhances your chances of maintaining low turnover rates.

Hiring process in 24Slides

Once you have hired the ideal presentation designer, the next step is to focus on developing retention strategies. According to our findings, these strategies are essential for building high-performing teams.

These strategies will not only enhance your team's efficiency but also boost their happiness at work!

How to Retain a Professional Presentation Designer? 

Talent turnover is a common problem in today’s business world, so if you are committed to scaling your design team long-term , you must invest resources in talent retention strategies.

At 24Slides, we have achieved a remarkable employee retention rate of 97% in the last 12 months , a testament to our commitment to fostering a positive and engaging work environment. 

Now, we want to go deeper into the retention strategies that have worked for us: 

Cultivate an Outstanding Corporate Culture

While financial compensation is an important factor for staying in a company, there is also the now-known "emotional salary," which includes the company’s work culture.

In general, organizational culture encompasses the beliefs, values, and practices shared by its members . The existence of this culture in your company allows your employees to move in the same direction.

Moreover, a well-defined organizational culture fosters employee motivation and can serve as a valuable differentiator from competitors. This way, you are more likely to attract and retain the best creative talent.

Plan a Career Path

Establishing a career path within your company is an essential factor when discussing talent retention strategies.

This career path can be vertical (increasing hierarchy) or horizonta l (greater specialization). Choosing which option is best for you will depend on your team structure and your business objectives.

Our recommendation is that this process be as personalized as possible so that your employee has some decision-making power over their future.

Facilitate Work Flexibility

Following the previous idea of emotional salary, offering flexible work hours is another retention strategy that you cannot overlook.

In today’s globalized world, considering flexible work arrangements is almost indispensable in a job offer. This strategy not only provides a greater work-life balance for the presentation designer but also can influence their final productivity level.

This flexibility policy can also be reflected in the workspace ; you can opt for a hybrid work model or 100% home office. The important thing is that your employees feel they have certain control over how they organize their time.

Provide Extra Benefits

Lastly, consider providing additional benefits to your design team. Your employees will appreciate this thoughtful gesture, potentially boosting your retention rate and enhancing your company’s reputation .

Some ideas of corporate benefits are:

  • Casual work attire
  • Private health insurance
  • Monthly food allowance
  • Free snacks in the office
  • Game or entertainment area in the office
  • Social activities
  • Constant training sessions
  • Flexible vacations
  • Partnerships with gyms or wellness centers

These are some of the benefits we offer at 24 Slides. You are free to choose and innovate in the way you show your appreciation to your team !

In-house design team in Indonesia

At 24Slides, we hire top talent from emerging countries, which is why we’ve built a strong internal team of 200+ designers based in Indonesia and Peru. Our mission extends beyond outsourcing: we foster substantial growth within these regions.  

However, considering your business’s characteristics, there are other ways beyond hiring in-house presentation designers that might work better for you.

Below, we’re going to talk about the most important work modalities available on the market right now:

Presentation Design Company

There are various types of design companies, but the ones that stand out the most are design agencies and design studios. These companies are usually very useful for large or medium-sized projects that require various specialties .

On the one hand, agencies tend to be very large and offer many transversal services, while studios have fewer members, are more specialized, and offer more personalized communication.

Are you planning a major change for your brand? If so, hiring a presentation design company will be your best decision.

Freelance Presentation Designer

Freelance designers are an excellent choice for small and temporary projects . There are various PowerPoint freelancers who offer their services online, so the price ranges will vary depending on the level of specialization you require.

If you already work with a reliable freelancer, we recommend continuing the partnership to save time and maintain consistency in your visual identity (or the service you’re hiring).

Dedicated Design Team

Our dedicated design team service is the hallmark of 24Slides . Our team of PowerPoint experts is trained in your brand guidelines, resulting in high-impact slides tailored to each project's unique needs.

Ideally, this work modality fits really well with large companies with a constant design workload . It’s like having an in-house design team without investing in training sessions or searching for the best talent on your own– we handle it all for you!

“Thanks to the expertise and support provided by the external 24Slides team, we’ve been able to meet our clients’ expectations consistently and focus on core business activities. They quickly became a trusted partner and now feel like an extension of our own in-house team .”
-Nicolas Sägesser, Partner & Creative Director at MYI Entertainment

Presentation design expertise - 24Slides

Are you aiming to break the mold and create an innovative product? Do you want to start presenting more professional corporate slides? If you answered yes, outsourcing your design project would be your best option! 

There are several scenarios where opting for an external service is advisable. Let’s see:

  • Your visual identity doesn’t align with current design trends, and you want to refresh your brand .
  • You want to explore a content format your in-house design team typically doesn’t handle.
  • You are changing your target audience or making a significant structural change to your brand.
  • You plan to raise your prices and need specialized advice to enhance your visual identity.

If you find yourself in any of these situations but are not fully convinced about choosing an external design service, here are some key advantages to consider:

1. You have access to a wider range of design services

Outsourcing your design service allows you to choose from a wider range of services. Design is a constantly changing discipline, so there are specialists of all kinds on the market.

By not depending on an in-house design team, you have more freedom to test and evaluate what type of service suits your creative needs.

Remember that your potential design partner can lead your project partially or entirely. It will depend on you!

2. You achieve faster hiring processes

Recruiting in-house designers involves a long-term commitment, so it is natural that the hiring process has more stages and takes more time from you.

Opting for agencies, studios, or freelancers is an excellent option if you require a specialized PowerPoint service that ensures high-quality products in fast turnarounds.

3. You have greater flexibility in your expenses

The number of design services available on the market is countless, as is their price range.

According to our research , the cost of ordering a 10-slide presentation ranges from $10 to $6,000 (or more), depending on the designers' expertise, the project's complexity, and any additional services you need.

This aspect is relevant if you don’t have a fixed budget, and your spending capacity may vary by month or quarter.

4. You don't have to worry about training costs

Maybe this is obvious, but If you hire a third party to handle your design needs, you won’t have to spend money on training sessions.

These costs will be in the hands of the company you are hiring. In most cases, design services are comprised of senior professionals with long experience , so training is not a concern for them.

Want to know more about the pros and cons of the different types of design services on the market ? Check out our blog now!

Outsourcing Presentation Design benefits

That's all for today. We hope our detailed guide helps you hire and retain the best creative talent for your company. Additionally, we recommend exploring other design services and testing their effectiveness within your team.

Remember that you can always explore the 24Slides try-out option . This is a great opportunity to get a sample of how our designers work with your brand guidelines. You won’t regret it!

If you’re convinced 24Slides is what you need, get started now . Just send us your presentation draft and relax; our team is fully prepared to make your slides take off in only 24 hours .

Presentation design service

Want to keep learning? Dive into this content and let it inspire you:

  • 8 Questions to Ask Before Hiring a Presentation Design Agency  
  • The 15 Best Presentation Design Agencies (Including Prices!)
  • The Cost of PowerPoint Presentations: Discover the hidden expenses you might overlook! 
  • How 24Slides Supports Marketing Teams Make Presentations and Boost Efficiency - With Less Budget!

Create professional presentations online

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Ceri Savage

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How to Hand over the Presentation to Another Speaker

Last Updated: May 24, 2024 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 244,219 times.

Whether at work, school, or a professional conference or workshop, group presentations are something you might find yourself giving from time to time. Introductions are part of any public speaking , so it’s good to know a few guidelines for introducing the person who’s speaking after you in a presentation. We want to help you nail your next presentation , so we put together this list of tips to make transitional introductions a breeze!

Introducing a Speaker

Restate the main points in your section of the presentation, then ask a "what if" question related to what the next presenter is going to talk about. State the person's name, professional title, and any other background info. Make eye contact with the presenter and motion them on stage or say "Come on up!"

Summarize what you just talked about.

This wraps up your section of the presentation to transition into the next.

  • For example, say something like: “So, in conclusion , if global warming continues at the current rate, more than 140 million people could be displaced by 2050.”
  • Or, say something like: “Well, that was a brief introduction to the projected effects of carbon emissions over the next 3 decades.”

Set the audience up for the next topic with a question.

This gets the audience to shift their focus to the next topic.

  • For example, if the next speaker is going to talk about the implications of AI for future generations, ask something like: “What if by the year 2075 there was no longer any need for humans in manufacturing jobs?”
  • Or, if the next presenter is there to talk about cloud computing security, ask something like: “How often do you worry about security when you save your files to the cloud?”

Say the upcoming speaker’s name.

This lets the audience know exactly who is up next.

  • For example, say: “Up next is Robert Sandoval…”
  • Or, say: “Here now is John Mando…”

State the next presenter’s title or profession.

This tells the...

  • For example, say something like: “Up next is Alex Bando, Marketing Director.”
  • Or, say something like: “Roger Stoney is a former philosophy professor at Washington State University.”

Tell the audience what the next person is there to talk about.

This builds anticipation to get the audience’s attention.

  • For example, after you state the person’s name and background, say something like: “He’s going to talk to you about 5 tried-and-true time management techniques for success that you can start using today!”
  • Or, say something like: “Jill is going to speak about an exciting discovery she made while researching the behaviors of the Puget Sound’s octopus population last year.”

Praise the next speaker as you introduce them.

This shows the audience that you personally endorse the individual.

  • For example, say something like: “Sarah is truly one of the most brilliant minds I’ve met in the world of physics and I can’t wait for you to hear what she has to say.”
  • Or, say something like: “Alexa has been a close colleague of mine for almost 6 years now and she’s a great public speaker, so I know you’re really going to enjoy this.”
  • If you don't know the person personally, you could do a little research about their achievements and say something like: "John has won global recognition for his books and is a leading authority on economics."

Add a fun piece of information or a joke.

A fun fact or a joke can help pique the audience’s attention.

  • For example, say something like: “Besides being a leading expert in marine biology, Jill speaks 5 languages fluently. But don’t worry, this presentation is only in 1!”

Keep the introduction short.

Audiences want to hear what the speaker has to say.

  • For instance, your first sentence is a summary of what you said, your second sentence is a question to frame the upcoming topic, then you can fit the next speaker’s name, title, and topic all into the next 1-2 sentences. Finally, you can end with a fun fact about the next presenter in your fifth sentence.”

Give the next presenter a cue that it’s their time to speak.

This ends the intro and brings the next speaker on stage.

  • You could say something like: “Come on up, Sam!”
  • Or, say: “Welcome, Rachel.”

Rehearse your entire presentation at least twice.

This ensures you get the introduction right.

  • If you can’t rehearse with the speaker you have to introduce, you can still practice your whole section of the presentation up to the end of the transitional intro. Just imagine that the next speaker is sitting off to the side somewhere.
  • It can help to film yourself practicing in front of a mirror and then watching the video back. You can also practice in front of a friend.

Expert Q&A

You Might Also Like

Speak on Any Topic

  • ↑ https://www.indeed.com/career-advice/career-development/how-to-conclude-a-presentation
  • ↑ https://hbr.org/2016/10/how-to-memorably-introduce-another-speaker
  • ↑ https://courses.lumenlearning.com/wm-publicspeaking/chapter/introducing-a-speaker/
  • ↑ https://www.meetingsnet.com/speakers-entertainment/4-tips-introducing-your-next-keynote-speaker
  • ↑ https://www.youtube.com/watch?v=f6Xa1fq-oPo&t=120s
  • ↑ https://hbr.org/2019/09/how-to-rehearse-for-an-important-presentation

About This Article

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Job Description Presentation Specialist

If you’ve ever been to an educational conference, you probably know that the graphical content on PowerPoint presentations is often too wordy or poorly designed.

That’s where a Presentation Specialist (or Presentation Designer) comes in. A Presentation Specialist works with a business to design a presentation in PowerPoint or another program in order to highlight a particular product or service. They can also be used in academic settings for high-level conferences, but generally the Presentation Specialist can be found in businesses across industries spanning technology, media, finance, health care, and many more.

If your business is trying to make a memorable presentation that will impress an audience, it might be time to seek the assistance of a professional Presentation Specialist. First step is to secure a good Presentation Specialist Job Description.

Presentation Specialist Skills Needed

Presentation Specialists are, first and foremost, business communicators . They work with marketing teams and business owners to take text and make it memorable.Their graphic design skills focus on sharing an idea or a product concept with a crowd. They are creative geniuses with an eye for page layout that makes a slide accessible across a packed conference room.

The Presentation Specialist can design with PowerPoint in their sleep. They know all the latest Microsoft products but are early adopters of the latest software trends. Internet savvy but people friendly , they are as comfortable with a marketing team as they are with any digital device.

PowerPoint Presentation Specialists are great collaborators , working with your business to take a concept and turn it into a visual masterpiece. They are deadline driven, organized and understand how people view and understand content.

Suggested Software Proficiency

Beyond the Microsoft suite, a Presentation Designer job description should be keen to include Power Point/Keynote alternatives, such as:

  • Prezi Prezi is the Cadillac of motion animation, engaging an audience in a way that will blow them out of their seats.
  • Corel Similar to Power Point, with design templates that can serve as the foundation for presentations.
  • Haiku Deck Specifically for web-based, iPad or iPhone presentations.
  • SlideDog Allows you to combine elements from all presentation software into one slidedeck.
  • SlideRocket Another young upstart in a list of contenders for the Power Point throne.

The Presentation Specialist should also know graphic design programs like PhotoShop , Adobe Premier , Macromedia Flash and Dreamweaver .

Fix Your Next Presentation: Hire a Presentation Specialist

We hope this Presentation Specialist Job Description was a helpful start. Artisan wants the next presentation or conference you give to be stellar. We’ll help you find the best  when it comes to hiring presentation talent.

Ready to work with us?

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10+ Types of Effective Presentation Styles (Top Methods for 2024)

Sarah Joy

Do you need to make a presentation but aren't sure where to start? A good place to start is to choose your presentation style. 

Agio Presentation Template

After you've chosen your presentation style, choosing the template that you want to use will be easier.

In this article, you'll learn all about different kinds of presentations. You'll also discover when to use each type of presentation as well as some of the pros and cons of each.

Plus, we'll examine some professionally designed templates that work well with some types of presentations . And we'll sure some extra resources to help you learn more about presentation methods.

Let's get started!

What Is Presentation Style?

Informative Presentation image from Envato Elements

Are you asking what is presentation style? If you're planning a presentation, don't forget to consider presentation techniques and methods as part of your preparation.

Presentation style is how you give your presentation orally. When delivering public speeches or public presentations there are many different styles or ways in which you can give your presentation. 

In this article I'll cover over ten different presentation formats. I'll also give you the pros and cons of each style to help you choose which one's best for you.

But first, let's look at some great professionally designed template options that'll complement any presentation style.

Find Great PowerPoint Presentation Templates on Envato Elements

You may wonder why use a template? Making a PowerPoint presentation can take a lot of time. And it doesn’t always turn out looking how you want it to. Using a template in your presentation saves you time and ensures that your presentation turns out looking professional.

 Professionally designed templates already have presentation layout choices included. All you've got to do is add your information into the presentation layout and you're done. Templates can be easily edited to customize for your needs.

Envato Elements has hundreds of PowerPoint Presentation Templates.

With a professionally designed template, you save time because the details are already taken care of. Designs that might take you hours to create (and wouldn't look half as good) are already there.

To find good templates, go to Envato Elements. You'll pay a low monthly fee to get unlimited access to download PowerPoint templates, graphics, images, fonts and much more.

5 Great PowerPoint Presentation Templates from Envato Elements

Here's a hand-picked list of great PowerPoint presentation templates from Envato Elements. They'll help you with many different types of business presentations:

1.  Minimalism Clean PowerPoint

Minimalism Clean PowerPoint

Minimalism Clean PowerPoint has over 50 unique slides. Easily edit this template to suit your needs. This template is a multipurpose template. Use it for many different presentation purposes.

2.  PRESTIGE - Multipurpose PowerPoint V126

PRESTIGE - Multipurpose PowerPoint V126

Prestige comes with 150 total slides and 30 unique slides. This template also comes with five color schemes to choose from. Easily add an image to the template by dragging and dropping the image into the image placeholder.



NextZone is a versatile PowerPoint template. This template comes with five premade color schemes. NextZone has a nice modern design that's professional looking.

4.  Strom PowerPoint Template

 Strom PowerPoint Template

The Strom PowerPoint Template comes 30 modern slides. This template includes infographics and a picture placeholder. Strom PowerPoint Template comes with five color schemes to choose from.

5.  Koba PowerPoint Presentation

Koba PowerPoint Presentation

Koba PowerPoint Presentation template comes with over 100 unique slides. Icons, infographics and mockup devices are included with this template package. The Koba PowerPoint Presentation is a flexible template. Use it for many different presentation purposes.

Now, let's dive into our look at effective presentation styles.

10+ Different Types of Effective Presentation Styles

Here are more than ten common different effective presentation styles:

1. Visual Presentation Style

The visual style is great for anyone who wants to use your presentation to complement the main points of your speech. This visual presentation technique is perfect for people who have many important talking points. 

Visual Presentation Style

To use this technique, include a visual of what you are talking about in your presentation. You can also put graphs and charts in your presentation. 

Steve Jobs often used the visual presentation style. You can see an example of this in the YouTube video below:

Notice the visuals on the giant screen behind Jobs.

presentation person called

Here are some pros and cons of the visual presentation method:

Pros : The visual presentation technique is helpful if you've got a large audience. The visuals will let the audience see what you're discussing in your presentation. This style is great if you're discussing a product or something similar.

Cons : The visual presentation technique isn't for someone who doesn’t need visuals to explain what they're talking about. 

2. Coach Presentation Style

The coach presentation style is for energetic and charismatic speakers. This presentation style is a great style to use with an audience who needs to be sold on an idea. This presentation style works best if the presenter doesn't need to get into details.

Pros : The coach style allows you to connect with your audience using role-play and listener interaction. Use this style to sell an idea or sell a product. The coach-style is a great style to use in a conference type setting.

Cons : The coach-style of presentation isn't suitable if you're a naturally quiet person. In this style you don't go into details, instead, you're communicating the big picture. If you need to get into the details of what you're presenting, you might want to explore other styles.

3. Instructor Presentation Style

The Matrix

The instructor presentation method is great to use when you've got a complex subject to discuss. With this form of presentation high impact visuals help you get your point across to the audience. 

This presentation style is appropriate for anyone who is great at presenting and is comfortable with their subject. Former U.S. Vice President Al Gore often used this presentation method. If you want to use this presentation method, be sure to consider:

Pros : The instructor type of presentation is great if you like to use metaphors and figures of speech to help you make a point. This style is also appropriate for people who want to use impactful visuals to further your points.

Cons : The instructor type of presentation isn't meant for short presentations. A lot of preparation time will go into making or finding high impact visuals.

4. Freeform Presentation Style

The freeform presentation method doesn't use slides. This style of speaking is very impromptu. This presentation style is great for a presenter who has a short speech and knows their presentation points well. 

Here are some pros and cons of this technique:

Pros : The freeform presentation style is great for an impromptu meeting where you don’t have much time to prepare. This presentation style can also be used at networking events.

Cons : With this presentation technique if you don't know your subject matter very well it can make you seem unorganized. Freeform presentation style is better if you've got a short presentation time.

5. Storytelling Presentation Style

The storytelling type of presentation relies on stories and examples to make points in their presentation. This style is suitable if you've got a lot of time to present your topic. 

This type of presentation style is also appropriate for networking events and conferences. This presentation technique often has a question and answer session at the end of the presentation. A speaker who uses this presentation technique is neuroanatomist and author, Jill Bolte Taylor.

presentation person called

As you listen to the presentation, take note of the various stories that the speaker uses. By telling stories from her own life, Taylor captures the audience's attention. Here are the pros and cons of the storytelling presentation style:

Pros: The storytelling style allows you to connect with your audience through stories. With this style of presenting, it's okay to get emotional. The emotion helps you connect with your audience better.

Cons: The storytelling style is not for you if you don’t have anecdotes to tell. You also need to leave time for a question and answer session. If you don’t have time for a question and answer session, then explore other styles.

6. Connector Presentation Style

In this type of presentation, audience feedback is highly encouraged. The speaker will try to connect to the audience through their similarities. This presentation technique applies to sales presentations.

Some of the pros and cons of the connector presentation style include:

Pros : This style is great if you want immediate feedback on your presentation. The connector form of presentation typically includes a question and answer session with the audience.

Cons : In the connector form of presentation, the speaker must have similarities with their audience. If they don’t have similarities with the audience, then they're not connecting with them. This style also isn't for you if you don’t want immediate feedback on your presentation.

7. Persuasive Presentation Style

Sales Pitch

The persuasive form of presentation is where the presenter is trying to persuade the audience to their point of view. A sales pitch presentation is an example of a persuasive form of presentation. 

In a persuasive speech connecting with the audience through a similar experience or through emotion helps the audience relate to the speaker. If you're planning to use a persuasive presentation style, consider:

Pros : The persuasive presentation style is great if you use your hands a lot while speaking. This style is also great if you're selling a product.

Cons : If you don't need to persuade the audience of something, then you'll want to look into other styles. This presentation style is for people who are more experienced in presenting sales pitches or presentations.

8. Interactive Presentation Style

The interactive presentation method requires the speaker to interact with the audience in some way. The presenter can connect with the audience by passing out speaker notes or an outline before the presentation. 

The speaker could also interact with the audience by using a whiteboard or host a webinar. This style helps keep the audience engaged with what the speaker is saying. 

Here are the pros and cons and this presentation technique:

Pros : The interactive style of presentation lets the speaker pass out copies of their slides beforehand. This allows the audience to follow along with the presentation and fully absorb the information. It also gives the audience a place to jot down a few notes or questions.

Cons : The interactive presentation style is better with complicated subjects. If your subject matter is too simple the audience may not have anything to discuss.

9. Lessig Presentation Style

The Lessig presentation style was created by Lawrence Lessig, a professor of law and leadership at Harvard Law School. This presentation method requires that the presenter only spends fifteen seconds on each slide. If there's text on the slide it's the speaker’s exact words. 

This style of presentation is great if you've got to present to a large audience. The rapid pace of this presentation style can keep the audience focused and engaged.

presentation person called

As Lessig speaks, you'll see how quickly he moves through the various slides. Also, notice the slides that contain what he says, word-for-word.

Pros : The Lessig style of presentation is great for a presentation where you've got a lot of talking points to get through in a short period of time. 

Cons : The Lessig style is for experienced presenters. If you don't have a lot of experience presenting you may want to try a different style. This style is also not for you if your presentation requires charts and graphics.

10. Educational Presentation Style

Educational Presentation Style

The educational type of presentation is for a speaker who is teaching the audience. Use this style if you're demonstrating a new product. You can teach the audience about the new product you're selling or offering.

Pros : The educational presentation style is fitting if you've got videos and other visuals to show your audience. You also can put extra information on the slides that you may not verbally discuss.

Cons : It may take a while for the audience to listen to you. If you've got more than one subject to discuss it can be too confusing for the audience.

11. Data Scientist Presentation Style

The data scientist presentation style relies on facts, data, analysis, and statistical information to backup and explain their main talking points. This type of presentation is perfect when you need to pitch the idea and back it up with factual claims. It works really well in a business setting when your audience is more interested in hard data rather than storytelling.

Pros: The data scientist's presentation style helps prove a point and persuade your audience. It also helps break down complex data into a more visually appealing presentation formats.  

Cons: Be sure to include other types of slides in your presentation too. Otherwise, your presentation can come off as dry if it has nothing but data.

5 Quick Tips To Help You Choose Your Presentation Style

So now that you know different presentation formats, it’s time to settle on one. But which presentation style should you choose? Here are five quick tips that'll help you decide which presentation style would be best for your presentation: 

1. Consider the Topic of Your Presentation

First, consider the topic of your presentation. Are you presenting a body of work or are you trying to educate your audience?

This can be the single most important factor in helping you decide which presentation style to use. 

Be PowerPoint Presentation Template works well with different topics.

Be PowerPoint Presentation Template

2. Consider Your Audience

You also need to consider your audience. Are you presenting a brand new group of people or does your audience consist of people who already know you?

If you’re presenting to a brand new audience, it’s a good idea to opt for the interactive or connector presentation styles. This ensures your audience remains engaged throughout the entire presentation. 

3. Decide On Your Call To Action

Your call to action or the purpose of your presentation is another important element to keep in mind. If you’re trying to raise brand awareness a coach or storytelling presentation would work well. But if you’re trying to secure funding or get your audience to buy your product, educational, persuasive or data scientist presentation styles might work better. 

The B2B Marketing And Sales PowerPoint Template has several effective slides that can be used for call to action slides.

B2B Marketing And Sales PowerPoint Template

4. Combine Different Styles for a More Effective Presentation

All the presentation styles above are highly effective when you’re giving a very targeted presentation. But you can also make your presentation more effective by combining different presentation styles. 

5. Save Time With a Template

No matter which presentation style you choose, start with a professional template. Not only will most of the work be done for you when it comes to design and content type, but your presentation will also look polished and unique.

Ciri PowerPoint template has a professional and clean look suitable for all kinds of presentations.

Ciri PowerPoint template

Learn More About Different Types of Presentations

Are you still wondering about presentation methods and effective presentations styles? We've got a wealth of resources on presentations and presentation methods. Here are a few tutorials you may want to review:

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You may also want to download a copy of our free eBook that explains how to make a business presentation:

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Download a Premium PowerPoint Presentation Template Today!

In this article, you read about different presentation techniques . So, you should be ready to start your presentation. Choose one of the presentation techniques that's best for you. Then, download a PowerPoint presentation template today to save time and ensure a professional presentation .

Editorial Note: This post has been updated with contributions from Brenda Barron . Brenda is a freelance instructor for Envato Tuts+.

Sarah Joy

Home Blog Presentation Ideas About Me Slides: How to Introduce Yourself in a Presentation

About Me Slides: How to Introduce Yourself in a Presentation

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From conference talks to client demos, it’s always essential to include an About Me slide in any presentation you are giving. Introducing yourself early into the presentation helps build a better rapport with the audience.

You can start with several fun facts about me slide to break the ice or go for a more formal professional bio to explain your background and what makes you qualified to talk about the topic at hand. At any rate, your goal is to get the audience on your side by revealing some of your personality. 

How to Introduce Yourself in a Presentation: 4 Approaches 

It’s a good practice to include self-introduction slides at the beginning of your presentation. If you are looking to answer how to introduce yourself professionally, typically somewhere after the title, opening slide , and the main agenda. However, the presentation structure will be somewhat different depending on whether you are presenting to a new audience or a group of people familiar with (e.g., your team, clients, or business partners). 

Here are four about me slide ideas you can try out, plus an About me template you can use to present yourself in a presentation. 

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1. Mention Your Name and Affiliations

Start with the introduction basics. State your name, company, title/position, and several quick facts about who you are and what you do. Even if you present to a familiar audience, a brief recap is always welcome. 

To keep things a bit more engaging, consider adding some lesser-known facts about yourself. For example:

  • Your interests 
  • Recent accomplishments
  • Testimonial/quote from a team member 
  • Fun nicknames you got 

The above can be nice ice breakers for less formal team presentations, project updates, or catch-ups with clients. 

Here are several unique About Me examples you can try out:

For a client case study presentation : 

“Hi, I’m Lynda, Chief Customer Success Specialist with Acme Corp. (Also, someone you thought was a chatbot for the first few encounters)

47 NPS | 15% Churn Rate | 40% repeat purchase rate”

For a team after-action review presentation :

Mike, Project Manager at Cool Project

(aka Maximizer)

Personal Project stats:

387 Slack messages answered

56 cups of coffee consumed

Project profit gross margin: $1.2 million 

2. Work On Your Elevator Pitch 

One of the best ways to introduce yourself in a presentation is to share a punchy elevator pitch. This works extra well if you are presenting to a new audience. 

An elevator pitch is a concise statement (1-2 sentences) that summarizes your unique strengths, skills, and abilities and explains how these can benefit your listener. 

It’s nice to have one ready for your presentations and networking in general since it helps you immediately connect with new people and communicate your value. 

Writing a solid elevator pitch may require several attempts and iterations. But the sooner you start — the faster you’ll arrive at the best formula! 

To get your creative juices flowing, here are several elevator pitch ideas you can incorporate in an introduction slide about yourself. 

For professionals: 

“Certified Salesforce Administrator, data visualization specialist, and analytics for top SaaS brands. I help businesses make more sense of their data to drive better outcomes”.

For a mentor :

“Adjunct professor of creative writing at Columbia University, published author, former lifestyle editor at Esquire, the New York Times. I can teach you how to find, shape, pitch, and publish stories for web & print.”

For a student: 

“Third-year Marine Biology student at Denver State Uni. Volunteer at Lake Life Protection NGO, climate change activist, looking to expand my research about water conservation”.

3. Answer Popular Questions or Assumptions 

If you are a frequent presenter , chances are you get asked a lot of the same “About Me questions” after your speeches and during the networking bits. So why not address a roaster of these in your About Me slide? Select 4-5 most common questions and list them as quick FAQs on your slide deck. 

4. Focus on Telling a Story 

Strong introductions are personable. They are meant to offer a sneak-peak into your personality and the passion behind your work. That’s why for less formal presentations, you can (and should!) start with a short personal story. 

Remember: reliability is important to “click” with your audience. 

For instance, neuroscience research of political ads recently found that ads featuring real people performed better than those with genetic stock footage. Among viewers, emotional engagement and memory encoding (recall) increased dramatically when political ads showed relatable people. 

The same holds true for commerce. In 2015, GE launched a viral “What’s the Matter With Owen?” video ad series to attract more young talent to the company. The clips featured a relatable protagonist, struggling to explain what his work at GE entails e.g. that the company isn’t building railroads, but actually does some very innovative pilots. Many engineers related to the promo and work applications to GE shoot up by 800% ! 

As the above examples show, a good relatable story can go a long way. So think about how you can make a PowerPoint presentation about yourself more representative of who you really are as a person. 

How to Give a Presentation About Yourself: 4 Fool-Proof Tips

On other occasions, you may be asked to give a full-length “about me” presentation. Typically, this is the case during a second interview, onboarding , or if you are in attending a training program or workshop where everyone needs to present themselves and their work. 

Obviously, you’ll need more than one good about me slide in this case. So here’s how to prepare a superb presentation about me. 

What to Put in a Presentation About Yourself?

The audience will expect to learn a mix of personal and professional facts about you. Thus, it’s a good idea to include the following information: 

  • Your name, contact info, website , social media handles, digital portfolio .
  • Short bio or some interesting snippets. 
  • Career timeline (if applicable).
  • Main achievements (preferably quantifiable).
  • Education, special training.
  • Digital badging awards , accolades, and other types of recognition.
  • Something more personal — an interest, hobby, aspiration. 

The above mix of items will change a bit, depending on whether you are giving an interview presentation about yourself or introduce yourself post-hiring. For example, in some cases a dedicated bio slide may be useful, but other times focusing on main achievements and goals can be better.

That being said, let’s take a closer look at how to organize the above information in a memorable presentation. 

P.S. Grab an about me slide template to make the design process easier! 

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1. Create a List of “Facts About Me”

The easiest way to answer the “tell me about yourself” question is by having an array of facts you can easily fetch from your brain. 

When it comes to a full-length about me presentation , it’s best to have a longer list ready. To keep your brainstorming process productive, organize all your ideas in the following buckets: 

  • Key skills (soft and hard)
  • Educational accolades, training
  • Accomplishments and other “bragging rights”
  • Personal tidbits (a.k.a. fun facts ) 

Once you have a list, it gets easier to build a series of slides around it. 

2. Think Like Your Audience 

Most likely you’d be asked to make a presentation about yourself by a recruiter. There’s a good reason why many ask this — they want to determine if you are a good “cultural fit” for their organization. 

After all, 33% of people quit within the first 3 months of accepting a new job. Among these:

  • 43% of employees quit because their day-to-day role was different than what they were told it would be during the hiring process.
  • 32% cite company culture as a factor for leaving within the first three months. 

About me presentations often serve as an extra “filter” helping both parties ensure that they are on the same page expectations- and work style-wise. Thus, when you prepare your slide deck, do some background company research. Then try to align the presentation with it by matching the company tone, communication style, and cultural values. 

3. Include Testimonials and Recommendations

Use the voice of others to back up the claims you are making in your presentation. After all, trumping your own horn is what you are expected to do in such a presentation. But the voices of others can strengthen the claims you are personally making. 

Depending on your role and industry, try to sprinkle some of the following testimonials: 

  • LinkedIn recommendations
  • Quotes from personal or professional references
  • Social media comments 
  • Data metrics of your performance
  • Funny assessments from your colleagues/friends 

The above not just strengthen your narrative, but also help the audience learn some extras about you and your background. Testimonial slides can be of help for this purpose.

4. Include a Case Study 

One of the best ways to illustrate who you are is to show what you are best in. Remember, an about me presentation often needs to “soft sell” your qualifications, experience, and personality. 

One of the best ways to do that is to showcase how you can feel in a specific need and solve issues the business is facing. 

So if you have the timeframe, use some of the ending slides to deliver a quick case study. You can present: 

  • Short retrospective of a past successful project
  • Before-after transformations you’ve achieved 
  • Spotlight of the main accomplishments within the previous role 
  • Main customer results obtained
  • Specific solution delivered by you (or the team you’ve worked with) 

Ending your presentation on such a high note will leave the audience positively impressed and wondering what results you could achieve for them.

To Conclude 

It’s easy to feel stumped when you are asked to talk about yourself. Because there are so many things you could mention (but not necessarily should). At the same time, you don’t want to make your introduction sound like a bragging context. So always think from the position of your audience. Do the facts you choose to share benefit them in any way? If yes, place them confidently on your About Me slides! 

1. Personal Self Introduction PowerPoint Template

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Use This Template

2. Self Introduction PowerPoint Template

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3. Meet the Team PowerPoint Template Slides

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4. Introduce Company Profile PowerPoint Template

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5. Modern 1-Page Resume Template for PowerPoint

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6. Modern Resume Presentation Template

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Your In-Person Presentation Skills Need a Refresh

  • Deborah Grayson Riegel

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Live presentations are making a comeback.

As most workplaces and institutions shift to a hybrid model, many of us are getting back to presenting in rooms where the audience is physically present. If you’ve also started to make this shift, here are four in-person presentation skills that could probably use some refreshing:

  • Look at your audience to form a personal connection. Making eye contact can be hard to do, particularly if you’re feeling nervous, trying to read your slides, or were brought up in a culture that considers assertive eye contact to be rude. Furthermore, with neurodiverse professionals — for some of whom making eye contact can feel challenging and even antithetical to learning — forcing it can undermine efforts to take in and deliver meaningful information.
  • Where there are psychosocial or cultural barriers, one option is to make “eye-adjacent” contact, where you look at someone’s mouth, nose, forehead, or a spot on the horizon just past their eyes. For those who feel comfortable and want to practice improving their eye contact, start small. Aim to make brief but meaningfully connections by looking at different members of your audience.
  • Prepare beforehand to avoid sounding scripted. Practice delivering the content orally at least three times before the actual presentation, so that you have “muscle memory” of the content.
  • Use prompts to engage people. Intentionally engaging your audience in person can  facilitate learning and understanding, give participants opportunities to ask questions, and makes you come across as a more confident, competent presenter.
  • Pay attention to your body language. Using facial expressions, hand gestures, and moving around the space you’re presenting in (if you are able and open to doing so) can increase the energy of the room, help people feel more involved or included, and even make you more interesting to watch and listen to.

Three years ago, the way we shared presentations at work (and school) drastically changed. Anyone used to presenting in person had to adapt, revise, and change their public speaking strategies. Whether you were a student sharing work with your class, a sales associate pitching to prospects, a consultant advising clients, or in any other field, you likely shifted your mindset and skills to make the most of presenting virtually.

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  • Deborah Grayson Riegel is a professional speaker and facilitator, as well as a communication and presentation skills coach. She teaches leadership communication at Duke University’s Fuqua School of Business and has taught for Wharton Business School, Columbia Business School’s Women in Leadership Program, and Peking University’s International MBA Program. She is the author of Overcoming Overthinking: 36 Ways to Tame Anxiety for Work, School, and Life and the best-selling Go To Help: 31 Strategies to Offer, Ask for, and Accept Help .

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Comer, Raskin Call for Secret Service Director Cheatle’s Resignation

WASHINGTON—House Committee on Oversight and Accountability Chairman James Comer (R-Ky.) and House Committee on Oversight and Accountability Ranking Member Jamie Raskin (D-Md.) today sent a joint letter to United States Secret Service Director Kimberly Cheatle calling for her resignation after her complete inability to explain the historic security failures under her leadership in preventing the attempted assassination of President Trump, the killing of an innocent victim, and multiple injuries on July 13, 2024.

“On July 13, 2024, the United States Secret Service under your leadership failed to protect former President Donald Trump from an assassination attempt that took the life of Corey Comperatore and seriously injured at least two other people,” the lawmakers wrote.

“Today, you failed to provide answers to basic questions regarding that stunning operational failure and to reassure the American people that the Secret Service has learned its lessons and begun to correct its systemic blunders and failures. […] We call on you to resign as Director as a first step to allowing new leadership to swiftly address this crisis and rebuild the trust of a truly concerned Congress and the American people,” the lawmakers continued.

At a House Committee on Oversight and Accountability hearing today , Director Cheatle failed to provide transparency to the American people and answer basic questions about how the agency failed President Trump and the victims. 

The letter to Director Cheatle can be found here .

Read More: Comer and Raskin Statement on Attempted Assassination of President Trump and Hearing with Director Cheatle

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Helping our customers through the CrowdStrike outage

Jul 20, 2024 | David Weston - Vice President, Enterprise and OS Security

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On July 18, CrowdStrike, an independent cybersecurity company, released a software update that began impacting IT systems globally. Although this was not a Microsoft incident, given it impacts our ecosystem, we want to provide an update on the steps we’ve taken with CrowdStrike and others to remediate and support our customers.  

Since this event began, we’ve maintained ongoing communication with our customers, CrowdStrike and external developers to collect information and expedite solutions. We recognize the disruption this problem has caused for businesses and in the daily routines of many individuals. Our focus is providing customers with technical guidance and support to safely bring disrupted systems back online. Steps taken have included:  

  • Engaging with CrowdStrike to automate their work on developing a solution.   CrowdStrike has recommended a workaround to address this issue and has also issued a public statement. Instructions to remedy the situation on Windows endpoints were posted on the Windows Message Center .   
  • Deploying hundreds of Microsoft engineers and experts to work directly with customers to restore services.   
  • Collaborating with other cloud providers and stakeholders, including Google Cloud Platform (GCP) and Amazon Web Services (AWS), to share awareness on the state of impact we are each seeing across the industry and inform ongoing conversations with CrowdStrike and customers.  
  • Quickly posting manual remediation documentation and scripts found here .
  • Keeping customers informed of the latest status on the incident through the Azure Status Dashboard here .  

We’re working around the clock and providing ongoing updates and support. Additionally, CrowdStrike has helped us develop a scalable solution that will help Microsoft’s Azure infrastructure accelerate a fix for CrowdStrike’s faulty update. We have also worked with both AWS and GCP to collaborate on the most effective approaches.    

While software updates may occasionally cause disturbances, significant incidents like the CrowdStrike event are infrequent. We currently estimate that CrowdStrike’s update affected 8.5 million Windows devices, or less than one percent of all Windows machines. While the percentage was small, the broad economic and societal impacts reflect the use of CrowdStrike by enterprises that run many critical services.  

This incident demonstrates the interconnected nature of our broad ecosystem — global cloud providers, software platforms, security vendors and other software vendors, and customers. It’s also a reminder of how important it is for all of us across the tech ecosystem to prioritize operating with safe deployment and disaster recovery using the mechanisms that exist. As we’ve seen over the last two days, we learn, recover and move forward most effectively when we collaborate and work together. We appreciate the cooperation and collaboration of our entire sector, and we will continue to update with learnings and next steps.  

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Democratic Billionaires and Donors Rush to Back Harris After Biden’s Exit

Advisers and major givers said they were being inundated with enthusiasm and plans for donations to support Ms. Harris if she won the nomination.

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Reid Hoffman is standing outside wearing a baseball cap, sunglasses and a dark, short-sleeved shirt.

By Theodore Schleifer and Kenneth P. Vogel

  • July 21, 2024

Democratic donors are immediately mobilizing around Kamala Harris as their party’s next presidential nominee, offering Democratic elites something they have not felt in weeks.

Advisers and major givers said on Sunday that they were being inundated with enthusiasm and word of planned donations to support Ms. Harris if she became the official Democratic candidate — even as questions remained about how to best support her. Shortly before 5 p.m. Eastern time on Sunday afternoon, the Biden campaign filed paperwork formally renaming its campaign committee “Harris for President.”

In the immediate aftermath of President Biden’s decision to exit the race, Ms. Harris was enjoying some broad, swift consolidation among major givers. Multiple Biden donors and their advisers said that they were hearing from previously despondent donors who were ready to give to support a Harris-led ticket. One Silicon Valley bundler raised over $1 million in a 30-minute period, the person shared.

Alexandra Acker-Lyons, a Democratic donor-adviser who has spent the last few days behind the scenes trying to raise pledges for Ms. Harris, said that she had “gotten a barrage of emails, texts and calls” with promises to give. “People who hadn’t given at all asking where to give,” she said.

Gretchen Sisson, a top Democratic bundler in California and a supporter of Ms. Harris, said the announcement was met with enthusiasm in her circles, and that she was collecting pledges that she could collect on later in the week. “My phone is exploding,” she said. “Lots of folks are asking where to contribute, what they can do to support the campaign, and wanting to write more. People who were committed but worried are now excited and energized.”

The endorsements came in hard and fast on Sunday afternoon from the Democratic Party’s billionaire class, the type of people who can write a seven- or eight-figure check to an outside pro-Harris group. Reid Hoffman, the Democratic mega-donor who was among Mr. Biden’s strongest supporters over the last few weeks amid the chaos, endorsed Ms. Harris for the presidency. Another major billionaire backer of Mr. Biden, Alex Soros, the heir to the famous Democratic philanthropist family, said he was backing her as well.

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Black women mobilize for Kamala Harris' campaign but brace for backlash

'we celebrated ... but today we’re going to protect defend, fight, organize and mobilize,' a black woman activist said about kamala harris' campaign..

WASHINGTON ‒ On Sunday afternoon, Glynda Carr's cellphone started buzzing and didn't stop . There was text after text heralding the growing likelihood that Kamala Harris would be the Democratic nominee for president.

Carr, whose organization she co-founded to support Black female candidates, wasn't surprised people would reach out as they heard the news.

But when she signed in to a Zoom call that evening to mobilize support for Harris, she was excited to learn there were tens of thousands of other Black women there as energized as she was.

More than 44,000 people, most of them women, joined Sunday’s video call, which lasted well past midnight and netted more than $1.5 million for the Harris campaign, organizers said . Some signed up to work in their communities and pledged to ramp up get-out-the-vote efforts in the wake of President Joe Biden’s decision to step down from his reelection bid and endorse Harris.

But they’re also bracing for attacks against the vice president, who would make history as the first woman of color to become a major party nominee.

“We celebrated (last night)," Carr said Monday, "but today we’re going to protect defend, fight, organize and mobilize."

A few social media sites already were brimming by Monday afternoon with criticisms about Harris' policies, her intelligence, her laugh and her accomplishments.

Carr and others also believe it was intentional that several speakers at the National Republican Convention earlier this month mispronounced Harris' first name . “That had coded undertones,” she said.

Freda Player, an elected Metro Nashville school board member and Tennessee Democratic delegate, expects Harris will face a barrage of criticism and skepticism because of her race and gender.

“It’s going to be a rocky road, especially where we are in this country,” Player said. “But we can appeal to our better angels and show the world that this is what democracy looks like."

The audacity of hope

Still, Harris' candidacy seemed to inspire the kind of hope not seen since Barack Obama's 2008 campaign, activists said . Obama was the nation’s first African American president, and his 2008 run for the presidency led to record Black voter turnout in many places.

On Monday, Tennessee state Sen. London Lamar choked up when reflecting on her own political path and the effect a Harris nomination, and a potential presidency, could have on other young Black women. 

Lamar, chair of the Senate Democratic Caucus, recalled how she felt when she watched Obama and his wife, Michelle Obama, take the stage after his nomination.

“I didn’t really think an African-American girl could pursue politics until I saw them on that stage,” Lamar said.

She’s now the youngest senator and youngest Black lawmaker to serve in Tennessee’s Senate, and last year she became the youngest senator in state history to give birth while in office. 

“When I see Kamala on stage, I want to go hard for her, because I hope another young woman, whether she’s Black or any woman who cares about this country, feels the way I did in 2008,” Lamar said.

Black female activists and allies said Harris’ bid is reinvigorating the Democratic Party and particularly younger voters .

“There’s a new shot of energy,” said LaTosha Brown, co-founder of Black Voters Matter, which has launched get-out-the-vote efforts across the country. “I think she brings a fresh new level of hope.

“We’ve not seen that level of excitement since Obama.”

Melanie Campbell, chair of the Power of the Ballot Action Fund, called this campaign a seminal moment.

Campbell believes that the bid could boost Black voter turnout, particularly among women, and that the support may come beyond the fact that Harris is a woman of color. The country has had a Black president, but never a woman, Campbell said.

“You have an opportunity for a woman to become president,’’ she said. “That’s a big deal. It’s unchartered waters.’’

Black women have been at this for a long time

For years, Black women led groups have been ramping up get-out-the-vote campaigns and building infrastructure to support Black female candidates.

Black female voters  helped Doug Jones pull off an upset in Alabama  in 2017, making him the state’s first Democratic senator in 25 years.

“The magic of Black women organizing is that it is done organically,’’ said Carr, noting Sunday’s Zoom call. “That’s what you saw last night.''

Ohio Rep. Joyce Beatty, a Democrat and former chair of the Congressional Black Caucus, was one of the guest speakers on that call. She’s a regular on the calls, organized by #WinWithBlackWomen , a collective of intergenerational, intersectional Black female leaders. She calls them “truth-to-power conversations.”

There are usually a couple of hundred attendees. She described Sunday’s turnout as amazing.

“It says to me not only is this the right moment in history (but) that people were there to learn what role they could play,’’ Beatty told USA TODAY. “It was a good sign. It was about showing that women are more than 50% of our voting base. Black women have certainly led the way. And it also said that we‘re ready because it’s go time and we have the receipts to prove it.’’

In addition to Beatty, speakers on the off-the-record call included heads of national civic engagement organizations, faith leaders, congressional lawmakers and well-known community activists.

Carr's group, Higher Heights of America, which supports Black female candidates and more Black political involvement, hosted its own call Monday night.

Another call, this time for Black men, also took place Monday evening . “They have not had a call of this nature as Black men, and they have organized one in less than 24 hours,” said Stefanie Brown James, founder and senior adviser at Collective PAC, which aims to build Black political power. “That just goes to show you that folks are ready."

Some Black sororities and fraternities also have pledged to help. Harris is scheduled to speak Wednesday in Indianapolis at a conference of Zeta Phi Beta, a Black sorority and one of the nine elite Black Greek organizations.

Beatty said people want to be engaged and support Harris not just because she's a Black woman, but because she's a Black woman who has the experience, skills and knowledge to be a great president.   

"People are all in because she is battle-tested.”

Hesitations and fears of backlash

But not everyone is optimistic about a Harris run.

Oneika Tinsley of Pleasant Hill, California, said she plans to vote for Harris by default and disgust. Tinsley is a mother of five who doesn't think the Biden-Harris administration has done enough to improve the economy.

Harris "is a beautiful woman with style and flair and I see everyone is aligned with her, but what about a mother who already knows she likely can’t afford to send her youngest daughter to college?” Tinsley said. “When is she going to speak to me and others like me?”

Tinsley said Harris has played it too safe addressing topics for the past four years.

“I’m not voting for Kamala because she’s a Black woman like me,” said Tinsley, a registered Democrat. “I’m just voting for Kamala because she’s the lesser of two evils.”

Some Black women worried that a Black woman wouldn't make the best candidate against Republican nominee Donald Trump, who has long been known for politically incorrect, racially charged stances.

“While I personally would love to see a Black female president in my lifetime, I don’t think we should have a woman of color against Trump,” said Olivia Jones, 22, a senior at Central Michigan University from Lansing, Michigan. “It’s unsafe territory. Of course I’m going to support her, but it’s not the smart pick. This is such an important election. This is not the time to chance it.”

Female activists said that while racist and sexist attacks aren’t new, they’re alarmed at how overt they are even in the first 24 hours of Harris' candidacy.

Trump himself posted to his social media website Truth Social on Monday afternoon and evening accusing Harris of being a terrible vice president, imcompetent, a liar, dumb, and way behind him in polls, which isn't accurate, according to the most recent surveys .

Carr said Black women expect that Trump and his fellow Republican leaders will aggressively target Harris on social media and in advertising campaigns.

“We expect not only that he will go after her … it’s going to be rooted in misinformation and disinformation and negativity,’’ Carr said.

They plan to counter Trump attacks with information campaigns, including on social media, about Harris and her record.

Black women will “push back against unfair attacks,’’ Campbell said.

Ange-Marie Hancock, executive director of the Kirwan Institute at The Ohio State University and curator of the Kamala Harris Project, a consortium of scholars from the country studying the vice president, said Harris' historic bid will be challenging.   

“This will still be a test for the United States,’’ Hancock said. “Even though she's had these almost four years and even though she's clearly capable, women elected officials are much less popular when they’re running for office than when they’re in office.”

The campaign would also have to figure out how to counteract attacks against her as a woman of color.

“They can't just pretend like that doesn't exist,’’ Hancock said.

With less than four months until Election Day, some activists vow to double down on get-out-the-vote efforts and share information about Harris’ policies and plans.

Player, the Nashville school board membe r and executive director of Emerge Tennessee, which helps recruit and train Democratic women for office , called Harris’ nomination “validating” for Black women, who have been the “backbone of the Democratic Party for decades."

“It’s refreshing. It’s motivating. It’s inspiring that we finally have our fair chance,” she said. “I think that’s what her nomination does for a lot of women of color. We’re not overlooked, we’re not invisible, and our support is not taken for granted or in vain.”

Contributing: Trevor Hughes and Rebecca Morin


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