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Retail Sales Associate Cover Letter Sample
Increase your chances of scoring a job & find inspiration for your cover letter with this expertly drafted Retail Sales Associate cover letter sample. Copy-paste this cover letter example for free or try to redesign it using our professional cover letter maker.

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Retail Sales Associate Cover Letter Sample (Full Text Version)
Pavlovna Sergeyeva
Dear Recruiting Manager,
I was excited to discover that you are seeking to fulfill the Retail Sales Associate position at QVaw, Inc. on Indeed.com. I believe that my career history makes me a perfect candidate for the role.
Currently, I am a Retail Sales Associate at Hanesbrands, Inc. There, I am mainly responsible for assisting browsing customers with product selections and purchases, answering the phone, responding to emails, handling complaints, and resolving any customer issues. Additionally, I build and maintain professional relationships with customers and business partners, represent the company at various trade shows, and I am in charge of multiple daily office duties. This tremendous experience has allowed me to become an effective team player and helped me acquire exceptional time management skills which I believe would be a great contribution to your company.
Just a handful of my achievements include:
- Increasing client satisfaction with provided services from 85% to 98%
- Won the Employee of the Month Award twice for constantly executing perfect work
In addition to being a native Russian speaker fluent in English, I am a reliable individual with the important ability to finish all assigned tasks within budget and schedule.
I am very attracted to this job opportunity as you are a company committed to improving people's lives through high-quality products and services. This is very important to me as I continue my career journey in sales.
Please find attached my resume for your review. Thank you for your time and consideration. I look forward to speaking with you in the near future.
Yours sincerely,

Milan Šaržík, CPRW
Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.
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Sales Associate Cover Letter (With Examples)
For every retail sales associate position you apply for, there will be hundreds of other applications waiting. This is a highly competitive industry with little to no expected change in job outlook over the next decade. Including a cover letter with your resume can help you stand out as an ideal candidate .
Including a cover letter may not be common practice for those looking for jobs in retail, but it will get hiring managers’ attention. Your resume lists your accomplishments and relevant experience , but a cover letter shows that you are enthusiastic and willing to put in the extra effort.
While you may be tempted to create a one-size-fits-all cover letter that you copy and paste into each new application, don’t. Including a cover letter is an immediate attention grabber for hiring managers. But if it’s not a well-crafted or personalized cover letter, your resume may get tossed back into the pile.
Each cover letter you send should be tailored to fit the job you are applying for. Mention the company by name, the exact position you are applying for, and be sure to include the exact qualifications that they mention in their job description.
If you’re willing to put in the extra effort when you’re applying for the job , it will likely be assumed that you will put in at least that much effort once you’ve secured the position. A well-crafted cover letter will result in more interview requests.
Looking for a job? These position are hiring now near you:
- Sales Associate
- Sales Clerk
- Sales Assoc
- Holiday Sales Associate
- Seasonal Sales Representative
Parts of a Sales Associate Cover Letter
No matter what template you use, certain components should be included in every cover letter. Formatting your cover letter properly and including all of the expected parts will help your application to stand out.
Your cover letter should include:
Your contact information. Every cover letter should include a header with several bits of information. Your contact info should be first. You need to include:
Your full name
Your current address (optional)
Your phone number
Your email address
Your LinkedIn, website, or online portfolio (optional)
The date of submission. This is a professional business letter . Standard business letters always include a date in the header information; yours should be no different. You want to use the fully written out format, so “June 5, 2021” vs “6/5/2021”.
The employer’s contact information. Again, this is standard for professional business letters. A cover letter may be an attachment to your resume, but it is considered a business letter and you should follow the proper format. This should include:
The hiring manager ’s name
The hiring manager’s title within the company
The company name
The company address
A proper greeting. To properly address your cover letter , you should find the contact information for the hiring manager . If the job description does not mention the name of the hiring manager for this position, you can check the company website, try LinkedIn, or call the company and ask.
If you are unable to find the information for some reason, there is a standard for addressing your cover letter to an unknown recipient .
An opening paragraph. The opening lines of your cover letter allow you to grab the hiring manager's attention . You need to make them want to continue reading the cover letter and give your resume a closer look.
Tell them exactly which position you are applying for, make sure your enthusiasm comes across, and give them a reason to look at you and your qualifications closer.
Body paragraph(s). The cover letter body is your chance to highlight your qualifications, relevant experience, and relevant achievements to show the hiring manager that you are the ideal candidate — or at the very least deserve an interview.
Do not repeat your resume word-for-word here. This should be a summary of your qualifications as they pertain to this specific position at this specific company. Reference the job description and use it to your advantage.
A closing paragraph. The closing lines of your cover letter allow you to sum up your qualifications and request an interview.
A proper sign-off. Remember, this is a professional business letter. Your sign-off should match the tone and professionalism of the rest of your letter. Use one of the following sign-offs:
Best regards
Respectfully
Thank you for your consideration
Sales Associate Cover Letter Opening
You will most certainly not be the only one submitting a resume for this position; it is unlikely you’ll be the only one submitting a cover letter either. Use the opening of your cover letter to make an impact.
You want them to keep reading with interest. So, start strong.
Marco Williams 456 Sellers Blvd Los Angeles, CA 90001 (555) 456-7890 | [email protected] January 1, 2021 Christopher Moore Large Mart 123 Business Avenue Los Angeles, CA 90001 Dear Mr. Moore, I am writing to express my interest in the open Sales Associate position advertised at your Large Mart location. In my six years of retail experience, I have become accustomed to working in the fast-paced and ever-changing environments associated with locations as busy as yours. You need reliable associates with open availability; my references will boast about my reliability and unparalleled customer service skills.
Search For Sales Associate Jobs
Sales associate cover letter body.
What is it that makes you perfect for this role? Why should they choose you over the other candidates? Why do you deserve an interview? Use your body to convey your value and sell yourself as the ideal candidate . After all, you are applying to be a sales associate . Selling will be a big part of this job.
Use specific keywords from the job description. These will certainly stand out to the hiring manager, but may also help you get noticed faster. Many companies will use some form of AI to search applications for the right words.
Your main focus should be the specific job you are applying for, but you also want to align yourself to the company mission and core values. You may have the skills to fill the position, but if you don’t mesh well with the company culture, you won’t be the right fit in the hiring manager’s eyes.
I believe that a sales associate is responsible for upholding brand image while providing superior customer service to every customer they interact with. Customer feedback surveys are an excellent way to track employee behaviors; I earned an average 98% customer rating and was mentioned by name in more than half of my surveys. In my tenure in retail, I have earned a reputation for my upselling technique, which has resulted in an average 25% increase in revenue per order for my customers. In addition to increasing revenue, I have also helped to maintain the bottom line by thwarting multiple theft attempts saving the company well over $6,000. Large Mart requires sales associates to wear many hats during their shifts. I have handled everything from registers to stocking shelves and am comfortable in any position you need me to fill. I strive to live out the core values you have adopted and vow to go above and beyond expectations when working for your store.
Sales Associate Cover Letter Closing Lines
You have a strong opening and a persuasive body. Now you need to close your letter in a way that incites action. Your closing paragraph is the close of your sales pitch; it needs a strong call-to-action. You want an interview, so use your closing lines to ask for it.
You should also use this space to thank the hiring manager for their time and reiterate why they should hire you.
The skills and experience I bring will allow me to excel in a sales associate position with Large Mart. I am available at your convenience and can be reached via phone or email. Please let me know what the next steps are. Thank you for your time and consideration. Sincerely, Marco Williams
Example of a Sales Associate Cover Letter
Marco Williams 456 Sellers Blvd Los Angeles, CA 90001 (555) 456-7890 | [email protected] January 1, 2021 Christopher Moore Large Mart 123 Business Avenue Los Angeles, CA 90001 Dear Mr. Moore, I am writing to express my interest in the open sales associate position advertised at your Large Mart location. In my six years of retail experience, I have become accustomed to working in the fast-paced and ever-changing environments associated with locations as busy as yours. You need reliable associates with open availability; my references will boast about my reliability and unparalleled customer service skills. I believe that a sales associate is responsible for upholding brand image while providing superior customer service to every customer they interact with. Customer feedback surveys are an excellent way to track employee behaviors; I earned an average 98% customer rating and was mentioned by name in more than half of my surveys. In my tenure in retail, I have earned a reputation for my upselling technique, which has resulted in an average 25% increase in revenue per order for my customers. In addition to increasing revenue, I have also helped to maintain the bottom line by thwarting multiple theft attempts saving the company well over $6,000. Large Mart requires sales associates to wear many hats during their shifts. I have handled everything from registers to stocking shelves and am comfortable in any position you need me to fill. I strive to live out the core values you have adopted and vow to go above and beyond expectations when working for your store. The skills and experience I bring will allow me to excel in a sales associate position with Large Mart. I am available at your convenience and can be reached via phone or email. Please let me know what the next steps are. Thank you for your time and consideration. Sincerely, Marco Williams
Tips for Writing a Sales Associate Cover Letter
Sales associates are often asked to fill a variety of roles at once. The job description may include a long list of qualifications that will never fit within the one-page cover letter you write.
You want to focus on the qualifications they deem most important. When in doubt, you can always include the expected skills for sales associates. Do your best to work these into your narrative:
Organizational skills
Communication skills
Interpersonal skills
Problem-solving skills
Customer service skills
Active listening skills
Multitasking skills
Attention to detail
Works well under pressure
- Zippia Careers
- Sales Industry

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