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Home > photo & video

25 Creative Jobs & Careers for Creative People

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Creativity is far from just a skill; it’s an essential part of an identity. Why settle for a career that doesn’t allow creative individuals to shine? Creative people deserve equally creative careers — and yes, there are dozens of creative jobs that don’t require a degree! 

Whether a self-taught photographer or a classically trained painter, rest assured that jobs for artistic people do exist. Today, we’ve gathered 25 of the top creative careers and jobs for creative thinkers, from photography and videography to creative writing and arts and crafts. 

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Photography & Videography Careers

1. photographer.

Creatives with photography skills can share their gifts across a wide range of industries. As one of the many creative jobs that don’t require a degree, most photographers can discover professional work with a polished portfolio and general photography experience. 

photographer with camera

A few examples of photography creative careers include:

  • Product photographer
  • Wedding photographer
  • Newborn photographer
  • Real estate photographer
  • Photojournalist

Check out our full Photography Careers Guide for more photography career options.

How Much Can a Photographer Make?

The general yearly salary for a photographer averages $43,114 per year but can vary depending on professional experience. Even those just beginning their photography career can find entry-level photography assistant positions. These opportunities can help set novice photographers on a strong path for career growth, potentially leading them to start a photography business.

2. Videographer

videography scene

Though a career in videography may require a bit more equipment than photography, it’s an awesome freelance or employment opportunity for creatives with a love for visual arts in motion. Videography skills are often highly requested across numerous industries for purposes including but not limited to advertisement commercials, music video production, and product marketing. 

How Much Can a Videographer Make?

As of 2022, the average videographer’s salary sits at around $68,703 per year . It can range from $56,668 per year to $85,611 per year, depending on education and prior experience. Those of us looking to jumpstart our videography career can lock in some general videography knowledge and research local entry-level positions or apprenticeship programs. 

3.Photo Editor

Jobs with photography don’t all happen behind the camera. If you have the skills to edit photos , you are extremely hireable. There is a lot of work in the field, whether that’s through freelancing gigs (which, thanks to digital photography, can be done entirely online) or with an ad agency. While you may not be taking the photos directly, you will stay engaged with the art and the questions that surround its technique.

4. Film Producer

For those with a deep love for videography and the visual arts, plus a desire to take on a management-focused career, a creative career in film production is the way to go. These creative individuals are responsible for managing various stages of film production, ranging from early development to post-production on everything from small indie films or highly anticipated blockbusters. 

Roles as a film producer often require a bit more experience and knowledge to help land a position. The current average salary for a film producer is $70,319 per year . Some positions offer upwards of $135,000 per year, depending on skills and experience. 

5. Video Editor

Falling under the field of videography, video editors are responsible for editing recorded footage used in movies, television shows, company commercials, and online videos. Many businesses will seek video editing services on a project-to-project basis, making this a great freelancing opportunity for those with strong video editing abilities. 

The average base annual salary for a video editor is approximately $38,850 per year. However, a video editor typically prices their professional services based on their experience and specific skills, which can significantly influence final income amounts. 

Design Careers 

creatives working at computer

6. Graphic Design 

Rather than capture art with a camera, a creative career in graphic design allows an artistic individual to create the art themselves. A graphic design career offers great freelance and employment opportunities, from developing gaming graphics to crafting custom company logos.

How Much Can a Graphic Designer Make?

The current salary average for a graphic designer is approximately $50,710 per year . With many graphic designers beginning their careers through self-taught online instruction , designers who continue to enhance their skill sets have a chance of securing higher-paying positions and projects.

Graphic designers who expand their expertise through continued education and ongoing experience can land more advanced roles. For example, the salary for senior designers averages $82,384 per year , and product designers earn an average of $102,237 per year .

7. Web Design

Like graphic design, a creative job in web design also offers fantastic freelance and employment opportunities for those with an eye for art. This creative career pairs personal website design tools, including WordPress and Adobe Dreamweaver, with technical web development language skills, like CSS, Java, and Python, to create websites that are equal parts functional and visually appealing.

ux designer working on wireframes

How Much Can a Web Designer Make?

For those with an established portfolio, web design offers great self-employment opportunities due to the project-to-project nature of this profession. However, the average annual salary is also $67,916 per year , so it’s crucial for web designers to stay up to date with current web design trends and skills , as many preferred web design tools and processes regularly update and change. 

8. UX Design

User experience (UX) design positions partner the skills of a web designer with the ability to make cloud-based programs and websites user-friendly. UX designers hone their skills to program and alter the functions and layout of a website or program to support customer satisfaction and accessibility.

How Much Can a UX Designer Make?

UX design positions average a yearly salary of roughly $98,816 . Unlike other creative jobs that don’t require a degree, these jobs also require some college education.

People just beginning their UX design career path and those without college experience often start by teaching themselves UX design topics and skills. 

9. Fashion Design

Fashion designer pinning pattern to fabric

Apart from the digital aspect of creative design, fashion design offers robust creative potential for those interested in designing all types of clothing and accessories. This highly prized and competitive niche offers huge employment opportunities with various fashion brands. We can also consider freelance design opportunities to create a proprietary clothing brand . 

How Much Can a Fashion Designer Make?

Due to fashion’s varying nature in price and popularity, salary amounts fluctuate with a current average of $75,810 per year . However, those who enter the entrepreneurial space of fashion design can experience far beyond average salary amounts dependent on personal success. 

10. Interior Design

art materials

Interior design is a highly desired job for artistic people that offers excellent employment opportunities with design firms. Interior designers are responsible for using their keen eye for aesthetics to create visually appealing residential and commercial interior spaces with a curated selection of wall colors, furniture, and other design elements. 

How Much Can an Interior Designer Make?

The average annual interior design salary is roughly $52,034 , with previous experience and education qualifications potentially affecting this amount. Many design firms often request educational design experience. Yet rising interior designers can get a taste of industry expectations through online education . 

11. Art Director

Securing a role as an art director is built for those seeking a bit more of a management position. Art directors are responsible for overseeing the visual design aspects of a media campaign and often manage and mentor entry-level designers. 

How Much Can an Art Director Make?

Art director roles are considered senior-level positions and offer an average annual salary of $100,890 . Due to the high level of this position, companies seeking an art director often require multiple years of experience and a bachelor’s degree in an art and design subject. 

12. Jewelry Design 

Those searching for creative jobs that don’t require a degree may want to consider jewelry design. While major jewelry companies may offer design assistant positions, many people opt to design jewelry through their own small businesses. 

In fact, the booming popularity of e-commerce has enabled jewelry design entrepreneurs to sell their work directly through online marketplaces such as Etsy.

How Much Can a Jewelry Designer Make?

Jewelry designers hold an average annual salary of $42,501 . However, those who tap into the entrepreneurial space of jewelry design may see a much higher wage. 

13. Motion Design

As one of the top jobs for artistic people, motion designers leverage graphic design skills to create web, television, and film content with animation and visual effects that put their art into motion. Motion designers will often work alongside various marketing and production companies to help craft animated commercials, trailers, and mobile app openings. 

How Much Can a Motion Designer Make?

Many motion designers work freelance and offer their skills on a project-to-project basis and can make an average of $60,703 per year , depending on professional experience and portfolio presence.

creative jobs courses

Music Careers

Visual arts may not be for everyone. Some of us have a deep passion for music production, which we can develop into creative careers as well.

musician with microphone

14. Music Producer

Music producers are responsible for leading the creative and technical development of music recordings ranging from a single song to an entire studio soundtrack. Producers work hand-in-hand with those in the music business , managing songwriters, audio engineers, and artists as a team to help craft an awesome audio project. 

How Much Can a Music Producer Make?

Because of the expansive level of industry success a music producer can encounter, yearly salary amounts can average anywhere from $70,326 per year to upwards of a multi-million dollar amount. 

15.Start DJ ‘ing

For those who enjoy entertainment and are looking to take their music career outside of the studio, entering the professional DJ space may be the answer. From mastering the machine to getting the scratching down pat, DJing involves numerous music mixing skills that we can use to host parties, work on a radio station, and create custom medleys. 

How Much Can a DJ Make?

A professional DJ’s salary averages $58,267 per year. Yet, as with most careers in music, the exposure level and demand for services can significantly impact a DJ’s salary. 

16. Audio Engineer

An audio engineer is responsible for the numerous mechanical and technical components of sound, whether it’s for music recordings, television shows, or even video game sound reels. A creative ear is essential, as responsibilities include recording, editing, and reproducing enjoyable audio files. 

How Much Can an Audio Engineer Make?

The current average annual salary for an audio engineer totals $51,774 per year . This income can climb upwards of $136,500 per year with added experience. For those looking to enter the field, online audio engineering classes can offer excellent insight into the skills needed to become successful. 

17. Sound Mixer

Often referred to as production sound mixers, sound mixers lead the process of capturing, editing, and uploading audio for television, film, and music operations. Sound mixers are often responsible for overseeing the entire audio production team, which makes for the perfect creative career for those seeking a management position in the music industry. 

How Much Can a Sound Mixer Make?

A professional sound mixer can earn an average annual salary of $62,809 or more, depending on the level of experience and general industry education.  

Arts and Crafts Careers 

artist at work

18. Painter

Some of us love to paint but have never considered it as a potential career path. Yet professional painters can sell their work, commission their paintings to corporate or private collections, and work on specific projects to make money. Likewise, those who can demonstrate strong painting skills can also teach art classes or workshops.

The yearly salary for an artistic painter truly cannot be averaged to a general amount. As with many artistic career routes, yearly income amounts will rely on the artist’s success and the exposure they receive. Another contributing factor is whether painting is a side hustle or a full-time freelance gig. 

19. Illustrator 

Another option for those of us with a passion for drawing is to become an illustrator. With both freelance and employment opportunities available, illustrators play a huge role in all things that require physical drawing.

How Much Can an Illustrator Make?

Illustrator careers can stretch from magazines and children’s books to fashion design and advertisements. Depending on skill level and general level of experience, illustrators can earn an average annual salary ranging from $21,500 to $131,500.

20.Online Craft Seller

For us creatives who create pottery or macrame plant hangers, there are online opportunities to sell our artwork — and even take special requests from customers looking to use our skills to create something custom. The trick is to master the art of running an online craft shop like in a platform like Etsy or similar platforms.

Like painters, online craft sellers can earn a wide range of salaries. Creative individuals can benefit from learning craft business basics , like establishing a personal shop, to create endless opportunities to share their skills with the world and also turn a profit. Plus, a personal shop with traction can quickly turn a side gig into a full-time self-employed operation. 

Creative Writing  Careers

creative person working at desk with their cat

21. Copywriter

In terms of creative writing career paths, copywriting tends to take the cake. From blog writing for big companies to creating website copy and product descriptions for small businesses, copywriting skills are present just about anywhere there’s text. 

Copywriting offers great freelance, side-hustle, and employment opportunities, with many successful writers sourcing their guidance strictly from creative writing classes .

How Much Can a Copywriter Make?

The current average salary for a copywriter is $54,184 per year . This amount can increase with industry experience, client caliber, and skill.

22. Ghostwriter

Ghostwriters are the solutions for thought leaders and various industry professionals who want to write a book or start a blog, but simply don’t have the writing skills. Though ghostwriters do not receive a byline (credit) for their work, they still receive payment for each piece they author.

Many successful ghostwriters have a background in copywriting and other creative writing fields. Others hone their skills through self-education. As ghostwriters often operate independently as freelancers or side hustlers, yearly pay varies based on the number of projects and their cost.

23. Social Media Marketer

Individuals with both creative writing and social media skills who don’t want to take on long-form copywriting or ghostwriting projects may consider social media marketing. Social media marketers use platforms like Facebook, Twitter, Instagram, and now Tiktok to create, upload, and manage content that attracts and engages customers. 

How Much Can a Social Media Marketer Make?

As with many creative writing careers, social media marketers can freelance or opt for a full-time position with an average salary of $56,423 per year. One way to learn the basics and jumpstart a career in social media is through online classes. 

24.Journalist

A career in journalism is a perfect match for those who have a passion for storytelling and staying connected with hot topics and global news. Journalists allow creatives to hone their writing skills to educate and inform readers on various topics through newspapers, magazines, or online publications. 

Many professionals possess a degree in journalism. However, a degree is not always necessary if aspiring journalists can demonstrate previous work samples.

How Much Can a Journalist Make?

The average starting salary for a journalist is $41,968 per year , and career growth depends on the employing publication.

25. Technical Writer

For those seeking creative careers that involve a challenge, try technical writing. Technical writers are responsible for transforming complex and difficult-to-digest topics into something all readers can understand. Technical writers often create product guides, medical manuals, and other documentation to be used as a reference following a product purchase or service request. 

How Much Can a Technical Writer Make?

Due to the high-grade nature of this writing, the average salary for a technical writer is approximately $69,234 per year . With both freelance and full-time opportunities available, technical writers can score creative jobs by demonstrating robust knowledge in a particular niche.  

Types of Career

Not all creative careers will require a 9 to 5 job. Before diving into the individual job types, consider the multiple types of careers that offer creative direction.

Freelance Creative 

Freelance work is often not referred to as a job but rather as self-employment or a personal business. Instead of being employed by a single company or organization, freelance professionals offer their creative skills as a pay-per-service to various individuals and companies. 

Likewise, freelance creative professionals can also take on contract work. This allows a creative to sign an agreement with a company to complete a project over a designated amount of time. But it does not deem the creative as an employee of that entity. 

The demand for creative freelance work is always growing with platforms such as Fiverr , which offers creatives opportunities to sell their work such as graphic design, voice acting and more. 

Talented and experienced freelance creatives can also take on much bigger endeavors and produce complete campaigns and projects for big brands, if you are one of them you can offer your time and skills in platforms like WorkingNotWorking .    

Employed Creative 

Creative skills are in demand in many different industries, such as advertising, fashion, architecture, music and more. Companies are looking for talented individuals who can fit into positions such as design, photography, copywriting, editing, illustration, etc. and some may eventually move into management roles. 

Creative management jobs allow creatives to use their skills to guide both the company’s creative processes and the employees’ artistic processes.

Creative managers — like art directors — often control higher-risk creative and decision-making abilities. Depending on the specific management position at hand, creatives may need to demonstrate proof of education and experience to gain the role.

Creative Side Hustle

Not all creatives are ready to leave their current job just yet, and that’s okay — that’s what a side hustle is for. A side hustle allows artistic people to use their skills as a service without committing to an entire business venture. 

Writing, photography, and graphic design are just a fraction of the creative professions that make money as a side hustle while offering flexibility for those balancing a full-time job. Here are 25 different creative careers that can start as a side hustle and blossom into a full-time career.

CreativeLive has thousands of high quality free lessons, and also streams classes for free 24/7. Subscribe for access to the full CreativeLive library on your own schedule .

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Nasa Koski FOLLOW >

Nasa Koski cut her teeth in filmmaking through her climbing & mountaineering adventures in the Pacific Northwest. Carrying a camera into the wilderness ignited her passion for storytelling through photos and film. Her short films have toured worldwide and won awards at Banff Mountain Film Festival, 5Point Film Festival, and more. She is the Creative Director of Social & Brand at CreativeLive.

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Top 20 Best Majors for Creative People

Ready to find the perfect college degree.

An image of a journal for our ranking of Top 20 Degrees for Creative People

Now more than ever, creative people are being “creative” with their career paths. We’ve seen a decline in print media opportunities. But we also see a world fueled by creativity and innovation. This is good news for a creative person.

Creative jobs are out there if you know where to look. Industries, of all kinds, hire individuals with creative skills. Companies need wordsmiths and storytellers, graphic designers and art directors. If you consider yourself a creative person, these 20 degrees offer unique and rewarding careers.

Here’s a look at the top 20 best majors for creative people .

Image of a journalist for our list of 20 majors for creatives

1. Journalism

Journalism programs have changed over the last decade. There is less focus on print journalism and more on visual communication. Students have moved from fact-checking, interviewing, and research to graphic design and social media. They master technology used to provide journalistic success in this constantly changing field.

Journalists of today use visual elements to convey stories. Programs prepare students with technical skills they can use in investigative journalism. But programs also focus on developing the creative process. Journalism programs offer concentrations for creatives to explore their passions. Popular concentrations in journalism include:

  • Broadcast and digital journalism
  • Convergent media
  • News and features
  • Sports and media

Journalism majors can also develop creative skills in digital marketing and communication. Classes on editing and social media can help give you an edge over other candidates when applying for creative jobs. Candidates with the best job prospects have visual communication experience and strong writing skills.

Career paths for journalism graduates include editor and journalist roles. But you can also qualify for jobs as PR consultants, technical writers, and photographers.

Top Programs for Journalism

University of Massachusetts University of North Carolina

2. Theater or Dramatic Arts

A degree in theatre can seem like a niche area of study. But it is more than playwright and acting. Programs offer a wide range of liberal arts courses and intensives focusing on dramatic arts. A theater program can give you the creative career you’re looking for. Here’s how.

Theater and dramatic arts courses cover many different topics. From classical theater to comedy, you can take courses that interest you and promote a creative career. You take both performance and production classes. Performance means students must audition for roles in different forms of dramatic arts. You can focus on areas of interest.

You can also focus on the business side of arts, taking classes in digital marketing or visual communication. Some theater majors pick up a minor in another area of arts. From graphic design to web development, you can choose a minor that complements your studies. Your combined degree can lead to many different creative jobs.

Top Programs for Theater

The New School USC School of Dramatic Arts

3. Graphic Design

Graphic designers create visual content for a variety of media. They create advertisements, packaging, logos, and websites. They also do art for layouts in magazines and digital publications. To work in graphic design, you need specific technical skills. But you also need an eye for visual communication.

A graphic designer creates images and designs layouts. You learn how to do this in a graphic design program. Graphic design programs teach you how to use computer software and applications for digital creation. They also help you develop your creative process. When you graduate from a graphic design degree program, you can qualify for jobs in all kinds of businesses and industries. These include:

  • Advertising agencies

A graphic designer can find creative jobs in any industry where visual elements and web design are important aspects of success.

Top Programs for Graphic Design

Kent State University Savannah College of Art and Design

4. Game Design

Game design is a $200 billion industry that has captured the attention of all ages. Its rapid growth has increased demand for individuals with creative skills. Companies hiring game designers look for creative majors with skills in many different areas.

One of the best majors for creative types and top creative degrees that pay well is game design. The industry offers creative jobs for people with effective communication skills and strong writing skills. They want their designers to have more than creative degrees. They want candidates with a mix of technical and creative skills.

Game design programs give you the skills you need for success in creative fields. You learn how to create characters and storylines. You learn how to create websites for gaming platforms. Your classroom learning also teaches you about animations and other creative visual elements.

But to qualify for creative jobs in game design, you must have a minimum of a bachelor’s degree.

Top Programs for Game Design

Full Sail University Southern New Hampshire University

5. Creative Writing

Creative writing programs dive deep into the creative process of writing. A creative writing degree program teaches students how to investigate literature and create original stories. This type of program helps students improve their craft and develop talent. The skills you gain can help you succeed in creative careers.

But what makes creative writing one of the best degrees for creative minds? Versatility!

Writing programs help you develop effective communication skills. You also gain writing skills you can take into different creative fields. Since you spend much of your time analyzing classic and modern literature, you hone your critical thinking skills. But you also learn about the writing process and how it relates to real world projects.

Top Programs for Creative Writing

University of Iowa University of Massachusetts

Image of a landscape architect for our list of top majors for creatives

6. Landscape Architecture

Over the last few years, the landscape architect field has grown and changed. Because of this, it has become one of the best degrees for creative people who love working outdoors. But with climate change and a strain on resources, the field has evolved.

Today’s bachelor degree in landscape architecture program focuses on sustainability and balance. Students learn how to solve problems in the field by applying problem-solving and technical skills. In this program, you learn everything from architecture to environment constraints. You also study the technology used in the field.

But not all landscape programs are equal. Look for schools accredited by the Landscape Accreditation Board to ensure program quality. And to get a job right out of college, make sure you intern or work a summer job that puts your skills to the test. Employers favor candidates with experience.

Top Programs for Architecture Landscape

Academy of Art University

University of Virginia

English is one of the top college majors for creative minds. A bachelor’s degree in English gives students a complete understanding of grammar and literature. But it also teaches you about writing and analysis. It is one of those creative degrees that are also versatile.

Courses vary by program, but most include writing and literature. Some English programs cover writing courses for different creative fields. Writing topics covered in an English program include:

  • Contemporary fiction
  • English composition
  • Nonfiction writing
  • Technical writing

Some programs offer certificates and concentrations in niche creative fields like investigative journalism and publishing. With an English degree you can qualify for different roles. From an advertising manager to author, an English degree can open doors to many creative fields.

Top Programs for English

The University of Memphis University of Washington

8. Entrepreneurship

The business world needs data-driven, analytical minds. But it also needs creatives. These are innovative people with a unique process for creating. They mix business with innovation, and we refer to them as entrepreneurs.

Entrepreneurship programs teach creative marketing and product innovation. Since the creative process is key to success in business, entrepreneurship programs emphasize it. Courses cover topics such as:

  • Digital marketing
  • Risk management
  • Visual communication
  • Web and application technology

If you’re bent toward business and innovation, but also creative, consider creative degrees like entrepreneurship.

Top Programs for Entrepreneurship

North Carolina State University

Western Carolina University

9. Architecture

One of the top majors for creative people is architecture. Most programs are graduate degrees. You don’t find an abundance of bachelor’s degree programs, but master’s degrees are out there.

In an architecture program, you get to create. You work with existing designs and come up with new ones. Architects create functional living spaces and eye-pleasing structures. The program teaches you how to work with cutting-edge technology and use innovative tools.

Aspiring architects take courses like:

  • 3D CAD fundamentals
  • Smart urban infrastructures
  • Software design and architecture
  • Sustainable development

The time it takes to complete a master’s program in architecture varies. But most take two to five years to finish.

Top Programs for Architecture

University of Maryland University of Michigan

10. Advertising

Advertising is a creative field. Advertising agencies employ both creatives and business professionals. Because of this, advertising is one of the top creative college majors.

In an advertising program, students learn how to market and promote goods and services. You study promotion and brand management. You also examine consumer behavior and learn what it takes for customers to purchase products. Advertising majors spend time researching, analyzing, and studying the market.

There are many different career paths in advertising. With a bachelor’s or master’s degree you can qualify for jobs as:

  • Advertising manager
  • Advertising sales representative
  • Digital marketing expert
  • Film and video editor
  • Graphic designer
  • Marketing manager
  • Social media coordinator

But advertising agencies aren’t the only option for employment. Any business or organization with an advertising department can have job openings for those with an advertising degree. You can also go into business for yourself.

Top Programs for Advertising

Boston University

Temple University

Image of communication instructor for our list of 20 majors for creatives

11. Communication

Communication is a broad field with several career paths for creatives. Companies hire communication majors to provide written and oral communication on their behalf. In many ways, they are the mouth piece of the company.

Effective communicators are creative. In communication programs, you learn how to develop and deliver communication through various media. You work on improving your verbal and writing skills. You also hone effective communication skills. Courses offered in this program cover topics such as:

  • Marketing and brand management
  • Public speaking
  • Storytelling through communication

There are many different roles you can take after college. Some communication majors pursue jobs as editors, interpreters, professors, and writers.

Top Programs for Communication

Arizona State University

University of Cincinnati

12. Instructional Design

Students wanting to pursue careers in instructional design look for creative programs that combine skill and innovation. Programs teach both technical skills and creativity.

In this type of program, you study instruction and curriculum design. You also learn different training systems and platforms that instructional designers use on the job. Required courses cover topics like:

  • Curriculum development
  • Design analysis
  • Functional and aesthetic structures
  • Instructional design

Most graduates find career opportunities in education. Many go to graduate school where they combine their undergraduate work with advanced instruction. A degree in instructional design can open doors to administration jobs or creative work in different industries.

Top Programs for Instructional Design

North Carolina Central University

Western Governor’s University

13. Marketing

Marketing is a good degree for creative people. Whether it’s a comedic Super Bowl commercial or a viral video post, marketers work behind the scenes of these projects. Creative ideas and planning help companies sell products.

Marketing degrees teach a wide range of subjects such as:

  • Consumer behavior
  • Digital design
  • Social media marketing

Some programs teach niche courses that allow students to tailor their marketing degree toward an area of interest. Examples of electives and concentrations include graphic design and web development. Graduates of a marketing program can qualify for creative jobs. Roles include:

  • Advertising and promotions managers
  • Fashion designers
  • Fundraising and PR managers
  • Game designers
  • Sales executives
  • Technical writers

Top Programs for Marketing

University of Maryland Global Campus

University of Minnesota

14. Film Studies

Film studies programs are a good option for creatives interested in visual media. Majoring in film teaches you how to interpret and analyze media from different perspectives. The major can also help you explore unique career opportunities.

In film studies, students look at technical and visual perspectives. They also study culture. The program prepares students for entry-level careers in film, TV, media, and cinematography. Curriculum focuses on developing critical thinking skills and technical analysis. Courses cover topics like:

  • Film story analysis
  • Intro to production
  • Visual storytelling for screenwriters
  • Writing the short film

Coursework involves film and media from various time periods and genres. It applies an interdisciplinary perspective that implements social science concepts.

Top Programs for Film Studies

New York University

University of Southern California

Image of a fashion designer for our list of 20 best majors for creatives

15. Fashion Design

Are you a creative person with a passion for fashion design? A fashion design degree program opens up career opportunities to work in the fashion industry.

The fashion industry looks for creative talent and sharp business skills. That’s why fashion design is a good major for students with an eye for fashion and business sense. But since the fashion industry is competitive, students should also have ambition and perseverance. If this sounds like you, consider earning a fashion design degree.

Accredited programs open doors to different career opportunities. You can work as a(n):

  • Art director of a fashion magazine
  • Costume designer
  • Clothing designer

You can also qualify for jobs in industrial design or interior design. Some fashion design majors earn a concentration in another design subject. Popular concentrations include interior design, fashion business management, or marketing.

Top Programs for Fashion Designers

Marymount University North Carolina State University

16. English Literature

An undergraduate degree in literature is a good choice for creatives. It teaches students how to analyze and interpret both classic and modern works. It also prepares students for careers in a range of industries.

In a literature program, you study different types of writing. Coursework focuses on literature, but also brings in studies from other disciplines. It is not uncommon to focus on psychology, sociology, and anthropology while reading literature. Because the coursework blends different disciplines, you can qualify for many different career opportunities.

Graduates find work in industries like:

  • Communication
  • Entertainment

Top Programs in English Literature

University of California Santa Cruz University of New Hampshire

17. Fine Arts

A fine arts degree can prepare you for careers in art and performance. It can also help you launch a creative writing career. Most programs let students tailor their degree toward a career goal or area of interest because of the many concentrations offered.

Students pursuing a degree in fine arts earn a Bachelor of Fine Arts (BFA) degree. Most programs offer concentrations that include studies in:

  • Art education
  • Creative writing
  • Fashion design
  • Photography
  • Printmaking

Graduates of BFA programs can pursue entry-level roles in various careers. They become art directors and graphic designers. They also pursue careers in public relations or web design. The point is that you can do about anything with a fine arts degree.

But most students with a BFA look for creative masters degrees, such as the MFA. With this terminal degree, you can qualify to teach at a college or university.

Top Programs for Fine Arts

Boston University Rhode Island School of Design

18. Public Relations

A PR degree is a top choice for creatives. Public relations professionals represent and manage a company’s brand, image, and reputation. Their role is important to any business because of the visibility.

Most public relations programs teach students how to communicate with media members. You learn how to draft speeches and write press releases. You also learn how to act as a liaison between the public and your company. To do the job, you need effective communication skills. The industry attracts talented and creative artists and writers with good communication abilities.

Public relations degree programs also offer concentrations in other creative disciplines. You can take courses, or earn a concentration, in advertising, marketing, or another subject. Exposure to other areas can open the door to a unique creative career as a public relations specialist in any field. Required courses in most public relations programs include:

  • Communication writing
  • Digital online media
  • Market research and advertising campaigns
  • Public relations campaigns

Top Programs for Public Relations Degree

Southern New Hampshire University

The University of Texas at Austin

Are you passionate about music? Want to turn a hobby into a career? A music degree is a popular choice for creative people.

Music programs draw students from all backgrounds of music. Some play instruments, others sing or compose. Programs help you learn different aspects of songwriting and performance. You also learn the business side of music, studying promotion and marketing.

There are different types of music degrees. Undergraduate programs include:

  • Bachelor of Music Education (BME)
  • Bachelor of Arts in Music (BA)
  • Bachelor of Science in Music (BS)

You can also earn a Bachelor of Music (BM) or Bachelor of Fine Arts (BFA). In undergraduate programs, students take courses that improve their abilities to analyze and appreciate music. Courses include:

  • Applied piano
  • Aural learning
  • Music history
  • Music theory
  • World music

Music majors go on to teach or perform. They can also become creative directors at arts centers. With a music degree you can find work in most creative fields.

Top Programs for Music

Berklee Online University of Maryland

20. Robotics Engineering

Robotics engineering is a branch of engineering and technology. For STEM-bent creatives, it is a good degree.

Robotics engineering blends different disciplines. It combines computer science and engineering with the utilization of intelligent machines. Robotics engineers create and use these machines. From autonomous vehicles to the exploration of sustainable agriculture, robotics engineers help improve different industries.

Students in robotics engineering are creative. They have a strong background in computers and math, but they also like to create and imagine. The program offers courses that cover topics such as:

  • Electric circuits
  • Engineering economics
  • Logic and design
  • Mechanics of robotic systems,
  • Signal analysis in robotic systems

Bachelor’s degrees in robotics engineering can launch candidates into entry-level positions. But you need a master’s degree to work in advanced roles.

Top Programs for Robotics Engineering

Lake Superior State University Miami University

Related Resources:

  • 30 Best History Degree Online Programs (Bachelor’s)
  • 30 Best Online Bachelor’s in English Degrees
  • Top 30 Best Religious Studies Degree Online Programs (Bachelor’s)
  • 10 Best Online Degrees for Writers and Writing
  • 10 Best Online Degrees for Hippies
  • 10 Best Online Degrees for Humanitarians

This concludes our list of the top 20 creative degrees.

Brenda Rufener Author

Julie McCaulley Expert

Carrie Sealey-Morris Editor-in-Chief

16 High-Paying Jobs for Creative People in 2024

Getty Images

As a kid, you might have imagined yourself thriving in jobs for creative people—perhaps as a painter or a rockstar. But as you grow up, it might seem like your only choices are careers that put you in front of a spreadsheet all day instead of a canvas or a cheering crowd. 

When you’re a naturally creative person, job searching can feel extra challenging. It’s easy to feel like any job that isn’t obviously artistic will force you to either give up an important part of yourself or settle for a low salary—but luckily, that just isn’t the case.

The internet and the numerous technological revolutions we've witnessed in the past few decades have opened a new plethora of roles—some of which we couldn't have dreamed of existing 20 to 30 years ago.  Now, not only are there plenty of jobs out there that let you bring your creative side to work, but many of them are also high-paying. Curious? Below, you’ll find a list of 16 good paying jobs for creative people.

What does “creative job” mean?

Creative work typically involves using a lot of imagination and innovation to develop something—from images and sounds to physical items—and often requires collaboration.

“The truth is that every job can be creative,” says career coach Nina Sasson . “Being creative is about harnessing your attention. You can use your attention to create and build anything no matter what job you have.”

There are obvious choices, including copywriting and graphic design , but no two paths to a creative career are alike. Everything from data analysis to marketing to software development can be creative—it all depends on your perspective.

Management and training roles offer a lot of creative opportunities for individuals who are outgoing, have strong communication skills, and are able to think through problems in unique ways. 

“Effective leaders apply their creativity to bring out the unique potential in those they lead,” says Anne Jacoby, founder and CEO of Spring Street , a consulting firm that specializes in helping to develop creative workplace cultures.

What counts as a “high-paying” job?

For the purposes of this list, we’re defining high-paying jobs as those whose average salary is above the median household income in the U.S., which was $74,580 in 2022 , the latest year with available data.

You’ll also want to think about your level of experience going into the job search. Some of the roles below are mid-level or senior-level positions, so if you’re just starting out, you may want to look at entry-level jobs in those areas. While a junior role may have a lower salary to start, you’ll be on the path to a high-earning position.

So what are these high-paying jobs for creative people?

Read on to learn what each role does and how to break into the industry, plus average salary ranges and relevant open jobs on The Muse that you can apply to right now.

1. Agile Coach

Average salary : $132,544 Salary range: $92,000–$175,000

An agile coach typically works with a specific team, often software developers or product engineers, to help them manage long-term projects and work more effectively as a group. 

Agile coaching requires a unique blend of creative skills—you need to be organized and good with visuals (there are often a lot of flowcharts and task boards involved!), but you also need high emotional intelligence. This is a great role for people who are natural leaders, mentors, and problem-solvers.

To get into this field, it's important to be well-versed in agile workflow methodologies, an approach to project management that helps cross-functional teams work together more effectively. 

For example, you might use Scrum or Scaled Agile Framework (SAFe) methods. There are certifications available, including Scrum master certifications and project management courses, but you can also break into the field through on-the-job experience, especially at a smaller company.

Find agile coach jobs on The Muse

2. Social Media Director

Average Salary : $85,940 Salary range: $49,000–$147,000

A social media director is responsible for developing the strategies a brand will use to reach their customers through social media platforms. They day-to-day involves a combination of overseeing content channels, managing a team, analyzing performance of past and current efforts, and presenting data to demonstrate the success of social initiatives.

This is one of the best jobs for creative people who have a broad range of inventive and analytical skills. It requires a strong aesthetic sensibility, photo and video editing skills, copywriting, and sometimes even on-camera talent, but it doesn’t stop there. Social media directors also need to be strategic thinkers who can analyze and present data as easily as they can make new online friends.

So if you actually understand how the TikTok algorithm works and your camera roll has dozens of perfectly edited photos just waiting to be posted, you should probably consider working in social media. 

You might need to start as a social media coordinator or in another entry-level marketing job and work your way up to the manager level before you can become a director, but you’ll have a great time doing it. 

Find social media director , social media manager , social media coordinator , and other social media jobs on The Muse

3. UX Designer

Average Salary : $78,894 Salary range: $56,000–$113,000

In a UX (short for user experience) design role, you’ll be shaping how customers engage and interact with the product that your company makes. That can mean very different things for different businesses, which is one of the most exciting aspects of the field. 

At a software development company, you might be figuring out how users will go through the flow of adding items to their cart and checking out virtually, while at a retail business, you might be determining the best way to set up a physical checkout counter.

Some UX design roles are more visual, involving the creation of prototypes and wireframes, while others are focused more on writing copy and content for apps, websites, and physical spaces. Regardless, a problem-solving mindset and a constant desire to make things work better will set you up for success as a UX designer. 

You’ll also need to be good at research and testing, since you’ll want to go straight to the source—your product’s users—to better understand how to make it work for them. If you're seeking jobs for creative people at home, this might be a good alternative since it typically only requires a computer and internet connection. 

Find UX designer and other user experience jobs on The Muse

4. Product Designer

Average Salary : $91,176 Salary range: $61,000–$136,000

Product design can apply to everything from designing packaging, furniture, and toys to creating new software and digital products. In short, product designers shape the things that we use on a daily basis, from apps and web platforms to sneakers and headphones. This role is a good fit for anyone with strong drawing and drafting skills, especially if you’re interested in creating physical products. 

You’ll also need to work with cross-functional teams—collaborating with engineers, salespeople, and marketers—and find creative solutions that take into account engineering, budget, and other considerations. Product design can also be a great way to get into software or app development.

UX design and product design can be very similar, especially in the tech world. One main difference is the perspective: While UX designers are focused on making a product easy to use, product designers are primarily concerned with taking a concept or an idea and turning it into a product that people will want to buy, though they also have an interest in making their creations highly functional. 

Find product designer jobs on The Muse

5. Creative Director

Average salary : $96,498 Salary range: $53,000–$165,000

Creative directors often straddle a few different artistic fields. What a creative director actually does depends on the industry, but the general responsibilities are to shape the aesthetic direction and messaging of a brand. 

If you work in-house for a fashion company, you’ll be determining the visual look and feel of everything from the clothing to the retail spaces to the e-commerce platforms, while the creative director at an advertising agency will oversee the visuals, words, sounds, and anything else that might go into ads for a number of different clients.

As a creative director, you’ll typically be responsible for managing a team of other creative individuals, so great leadership and communication skills are a must. And it’s worth noting that this is not an entry- or mid-level role. You’ll need to work up to this job, but there are a lot of ways to get there, such as copywriting, graphic design, or marketing strategy roles.

Find creative director jobs on The Muse

6. Operations Director

Average salary : $92,776 Salary range: $51,000–$162,000

Operations directors are like the CEOs of the business unit they’re in charge of, managing day-to-day functions including staffing, scheduling, budgets, and business negotiations. Operations can encompass HR, management, finance, marketing, and more, so operations directors typically touch every area of the business. 

Even though it may not seem creative at first glance, it’s a role that really plays to the strengths of creative leaders with a strong business sense, since you'll need to be able to solve problems on a daily basis, manage cross-functional teams, run meetings, and make smart hiring and professional development decisions.

One of the best parts about this high-earning role is that the primary qualification you need to grow into it is experience—anyone with a strong work ethic, good management skills, and an understanding of finances can get there. Almost any entry-level position can set you on the operations road if you find that you’re passionate about it, but roles like office manager and operations coordinator are good places to start.

Find operations manager , operations coordinator , and office manager jobs on The Muse

7. Software Developer

Average salary : $78,197 Salary range: $56,000–$114,000

A software developer writes code to build new pieces of software (or to update or add new features to existing software). Software developers are constantly using creative skills, from problem-solving to creating visually appealing user interfaces. It’s a role that requires strong analytical skills, since you’ll often be starting with a user problem or need and then reverse-engineering a solution.

And yes, being a software developer also draws on creativity. “Creative thinking shows up across a variety of jobs that require strategy, analysis, and the distillation of complex ideas,” Jacoby says, and these tasks make up a lot of a software developer’s role.

Solid coding skills are a must, but you also need to be good at seeing the big picture and understanding how individual components interact to create a functional system. Software developers will often find themselves working with teams of other developers and focusing on small components of a larger project. 

A degree in computer science is always helpful for anyone looking to become a developer, but if you’re a self-taught coder, many companies will hire you without one.

Find software developer and other software jobs on The Muse

8. Senior Copywriter

Average salary : $81,906 Salary range: $57,000–$109,000

Copywriting is one of the most straightforward creative careers out there. It’s perfect for anyone who loves to write and come up with clever catch phrases or slogans. You might work for an agency, where you’ll have multiple clients, or as an in-house copywriter, where you’ll focus on creating content for a single company. 

Expect to write anything and everything from website copy to Instagram captions and the text that goes on printed collateral like posters and brochures, all with the goal of educating customers about the brand you’re working for or promoting the products or services they sell.

This is a great role for people who love working as part of a creative team, since copywriters often work closely with designers, social media managers, product teams, and even executives. Senior copywriters tend to work on larger products or oversee teams of more junior copywriters. 

A degree in English or creative writing is helpful if you’re trying to get your foot in the door as a junior copywriter and work your way up to higher-level (and better paying) roles. 

Find senior copywriter and other copywriter jobs on The Muse

9. PR Manager

Average salary : $77,152 Salary range: $51,000–$112,000

If you're looking for business jobs for creative people, public relations can be a lucrative field for people who find creativity in storytelling. PR managers are responsible for getting the word out and fostering a certain perception about a company, brand, product, or individual. 

Your day-to-day might be spent strategizing with other team members to figure out the best way to get a new lip gloss into the hands of a beauty editor or to get social media influencers to try a new restaurant. 

You’ll write a lot (think emails, press releases, and invitations), but you might also plan events and experiential brand activations, oversee digital campaigns, work with influencers and social media teams, and more.

To become a PR manager, you’ll need to work your way up from an entry-level position—perhaps a PR coordinator or assistant—and there’s a lot of room to keep growing in this field to director levels and beyond. It’s perfect for people with strong written and verbal communication skills. 

Degrees in business, marketing, and English or creative writing can all be helpful when you’re looking to break into the field. 

Find PR manager , PR coordinator , and other public relations jobs on The Muse

10. Training Manager

Average salary : $74,686 Salary range: $50,000–$110,000

A training manager is in charge of figuring out how to teach employees the skills they need to succeed in their roles, which means it’s another great fit for people with outgoing personalities and strong communication habits. 

This role can involve initial training and onboarding as well as continuing education over the course of an employee’s time with an organization. At some companies, training managers will need to travel to different locations, ensuring that employees are taught in a consistent manager.

Part operations, part HR, training managers need to be able to think on their feet, and understand how to teach the basics of a wide variety of job functions. They often create lesson plans, write and design training materials, and put together presentations—all of which can be great creative outlets. There’s the possibility to grow into regional or director-level roles, which means more opportunities to get a higher salary, too. Organizations hiring for training roles might be looking for a degree in communications or a related field, or they might be interested in candidates who have a degree that’s relevant to what their specific business does. 

Find training manager jobs on The Muse

11. Business Development Manager

Average salary : $80,896 Salary range: $50,000–$132,000

Business development managers are responsible for helping a company find more revenue streams. They might identify new markets to sell into, pursue partnerships with other companies, and form strategic alliances to help their organization meet financial goals.

Expect to spend a lot of time meeting with existing and potential clients and partners, as well as brainstorming and executing on creative ways to attract new clients, partner with other businesses in ways that will benefit both sides, and bring big projects across the finish line. 

“Creativity is a huge asset when negotiating and considering what may persuade your counterparty,” Jacoby says, and business development managers will need it when discussing deals externally and suggesting new strategies internally.

This kind of role requires strong social and public speaking skills—which might include creating and giving presentations—as well as research, analysis, organization, and writing skills. You’ll need to work in an entry-level role such as business development associate or representative before you can snag the manager-level salary and title. 

Find business development manager , business development associate , business development representative , and other business development jobs on The Muse

12. Email Marketing Manager

Average salary : $78,257 Salary range: $55,000–$108,000

Expect to flex a ton of different creative skills in this role, from copywriting to graphic design and strategy. Email marketing managers are responsible for figuring out the most effective way to communicate with current, past, and potential customers via email, and as anyone with an email account knows, businesses send a lot of emails.

Email marketing managers need to have solid writing skills and at least a basic understanding of graphic and layout design, even if you’ll mostly be working within templates. You’ll also need strong analytical skills, as the role requires A/B testing and analyzing data from past campaigns to see what is and isn’t working. If you studied business, marketing, or similar, and are hoping to flex both creative and quantitative skills, this might be a great path for you. 

Because email marketing can be a significant source of revenue for many businesses, it’s also a relatively high-paying job within marketing teams, though you may have to work your way up from an email coordinator or a generalist marketing coordinator or assistant role. 

Find email marketing manager , email marketing coordinator , and other email marketing jobs on The Muse

13. Art Director

Average salary : $75,538 Salary range: $51,000–$114,000

It's hard to talk about creative jobs for creative people without mentioning art directors. An art director is responsible for supervising and defining the visual style of projects. This involves articulating the visual narrative and storytelling to effectively communicate the creative vision.

As an art director, you can work across various industries and project types—including magazines, social media, television and film production, commercials, short stories, music videos, and even live performances.

It requires a degree in design, visual arts, or related areas, as well as previous working experience in this field or a similar one. You'll also need strong communication skills and a collaborative mindset since you will likely be part of a large team.

Find art director jobs on The Muse

14. Senior Interior Designer

Average salary : $75,380 Salary range: $58,000–$102,000

Do you love watching house makeovers on Queer Eye and Property Brothers? Perhaps you have a passion for interior design. This is one of the best jobs for creative people who enjoy expressing themselves through their spaces.

The main responsibility of an interior designer is to make indoor spaces more functional and, of course, beautiful. You'll need to be good at turning ideas into a concept and then using the right tools to make it real.

An interior designer can work solo or with architecture firms. They offer their services to different entities, such as companies, individuals, or even government agencies. To break into this field you'll probably need a degree in interior design, interior architecture, arts and design, or something similar.

Find interior designer jobs on The Muse

15. Senior Animator

Average salary : $89,582 Salary range: $51,000–$113,000

If you're fascinated by the movies studios like Disney and Pixar create, where not a single real person appears on screen, that's all thanks to the work of animators.

An animator is the professional behind all the movements and expressions you see in animated characters—not just in movies but also in video games, animated series, and even commercials.

In the beginning of your career as an animator, the annual salary is unlikely to exceed $62,000. However, a senior animator can earn around $90,000 and beyond. The average pay will vary depending on the field you're in, as well as your location.

Besides creativity, this role requires research, critical thinking, an innovative mind, and communication skills. Most companies expect a degree in computer graphics or related areas, along with a deep knowledge of animation software.

Find senior animator jobs on The Muse

16. Content Creator

Average salary  varies depending on platform monetization programs and paid partnerships

This list of high-paying jobs for creative people wouldn't be complete without mentioning content creation. Nowadays, content creators and influencers can make a living—and even become wealthy—by working full-time on the internet.

It's an interesting career route for creative minds who desire a profession outside traditional corporations. The money content creators make typically comes from paid partnerships with brands and sponsored content. Earnings in the beginning tend to be low and usually increase over time as you build an audience that not only follows you but also engages.

Companies like YouTube and TikTok have monetization programs to encourage creators to produce content on their platforms. To make money, your content must meet the specific criteria of each hub. If you're seeking good jobs for creative people without degrees, this could be a perfect fit. After all, you won't be working for a company, but for yourself. 

It's important that you dedicate time perfecting your filming, editing skills, and communication skills. You can easily find online courses to help you on this journey.

Find content creator jobs on The Muse

No matter which career path you choose, make sure to be well-prepared to enter the job market. As you can see from this list, many high-paying creative jobs require not only degrees but also expertise in specific tools and a range of strong hard and soft skills. To seize these opportunities, consider pursuing education in your chosen field and seeking entry-level positions to gain experience, build a portfolio, and start networking.

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15 High Paying Creative Jobs

If you are a creative person and have any of the skills of writing, designing, and the like, many creative careers that pay well await you. Most creative careers sometimes require an educational qualification to qualify for entry-level jobs.

There are a variety of creative jobs that pay well and they require a combination of skills, education, training, and experience to start a creative career. After the required educational qualification, you can pursue high-paying creative jobs as a designer, writer, or artist. In this article, we will explore the highest-paying creative jobs.

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Why are Creative Jobs a Good Option?

Benefits of having a creative career, skills required for creative jobs, best creative careers that pay well, list of the top 15 high paying creative jobs.

15 High Paying Creative Jobs

Also Read :

  • High Paid Jobs after Post Graduation
  • Highest paying jobs for freshers in India

Many factors make creative careers a good choice. One should also be thinking about their level of experience when searching for high salary jobs. So if a candidate is starting right after graduation then he or she must opt for entry-level jobs in those areas. A junior might get offered a lower salary to start with but may end up in a high-earning position soon enough. These include:

  • Flexibility – People engaged in creative jobs in India are generally self-employed or contractors, so time flexibility serves as a great tool.
  • Sharp skills – Careers for creative people require new thinking. Tasks will also have a deadline to keep the employees alert and responsive to short deadlines.
  • Teamwork – Many creative jobs are done in collaboration, promoting cooperation that comes up with innovative ideas.

With creative jobs, you can easily express yourself daily through your art. These people have the flexibility and the ability to create new things with freedom. When employers permit their employees to use their creativity, the employees become motivated and thus there is an increase in the current collaboration level in the workplace.

People will also be able to do what they love thereby earning enough so that they can maintain their ideal lifestyle. They will also be able to enjoy a healthy work-life balance thereby using their creative skills to full use.

Creative skills for different individuals shall be varied since no two persons are similar. People with creativity will find a new perspective while solving a problem. Various kinds of courses help hone the skills of individuals who are required to perform the creative job. Some skills mentioned are essential that have to be possessed by the individual to excel:

Observations

Creative professionals do not like doing mundane things. They observe how society works and use the insights that are needed to make insights to curate content required for sales and advertising.

Expanding the professional network can help different individuals stay updated on the latest trends and advance their creative careers. It exposes them to new perspectives that help in meeting the demand and honing their skills depending on the market.

Being Inquisitive

Creative people have a lot of questions in their minds that they need to ask to get clarity in their thoughts. Questioning and discussing with the right mindset of people will help them redefine the rules thereby adjusting to the current times.

To get high-paying creative jobs, you need to enhance your skills in the respective fields through certifications and internships. There are several online course providers and institutes worldwide that offer creative online courses that give holistic development to your creative skills and pave the way for creative jobs that pay well.

We have mentioned below a list of highest highest-paying creative jobs you can pursue and take your career to a new height.

The table below provides the top 15 creative careers that pay well followed by their details.

Rs. 4.87 Lakhs

Rs. 6.92 Lakhs

Rs. 4.62 Lakhs

Rs. 4.08 Lakhs

Rs. 8.80 Lakhs

Rs. 6.02 Lakhs

Rs. 3.80 Lakhs

Rs. 3.71 Lakhs

Rs. 6.50 Lakhs

Rs. 5.91 Lakhs

Rs. 3.63 Lakhs

Rs. 10 Lakhs

Source: Payscale and Glassdoor

1. Advertising Manager

An Advertising Manager is one of the best paying creative jobs. They are responsible for promoting the products and services of the company. Advertising Managers have to develop different policies and programs such as posters, discount offers, or contests to create interest in the purchase of the commodity for a department, organization, or account basis.

An entry-level Advertising Manager can expect to earn an average salary of Rs. 400,000 p.a., according to Payscale. To pursue this one of the highest paying creative jobs in India, you need to have completed a bachelor's degree in advertising or journalism.

2. Art Director

Art Director is one of the creative jobs that pay well you can pursue. It is a creative career that deals with formulating design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. As one of the best creative jobs that pay well, anyone can engage in artwork or layout design.

An entry-level art director with less than 1 year of experience can earn an average salary of Rs. 550,000 p.a. in India. One must have completed a Bachelor's Degree in a relevant discipline to become an Art Director. Previous work experiences as a graphic designer , illustrator, or copy editor would be beneficial.

3. UI Designer

Amongst the top creative careers that pay well is UI design. A UI designer works on the design of user interfaces of a device or an application and aims to strengthen the experience for users by making interactions with the web page or software quick, engaging, easy, and efficient.

UI designers are required to have experience with design software and wireframe tools. The average salary of an entry-level User Interface Designer in India is Rs. 302,506 p.a. A UG or PG degree in Computer Science or Computer Applications is required for this creative job.

4. Makeup Artist

People who work in prosthetics design and makeup services to create custom designs are known as Makeup Artists. Makeup artist is one of the best jobs for creative people that you can pursue and they work on movie sets and other areas.

This one of the most creative career options requires one to have a good knowledge of ongoing trends in fashion and makeup styles and come up with unique styles. The average salary of an entry-level Makeup Artist in India is Rs. 354,930 p.a. You must have a Diploma in Makeup or equivalent to enter this field.

5. Brand Manager

A brand manager is one of the best creative jobs with high salary in India r. A Brand Manager is a professional responsible for keeping an eye on market trends and overseeing advertising and marketing activities so that the intended message is put across for a particular product or a service.

He or she must determine when and how to allocate funds for various purposes such as market research, packaging, advertising, and promotions. The average salary of a Brand Manager at an entry-level in India is Rs. 660,000 p.a.

6. Campaign Manager

This is one of the highest paying creative jobs that requires communication, leadership, and organisation skills. A campaign manager organises and manages events to achieve a certain project, such as political campaigns and advertising campaigns.

He or she is also responsible for working within the client's budget and delivering the project within the given time. If you are looking to utilise your creative mind this is amongst the best creative jobs with high salary.

7. Animator

Animation is one of the high paying creative jobs. As an Animator, you will need to plan, create, and script animated narrative sequences and assist with background design and production coordination.

An animator is required to manage various people across different teams to bring out a great product. He or she is also responsible for presenting designs to customers for evaluation and negotiating contracts that require good communication capabilities.

8. Copy Writer

This is amongst the most lucrative as well as high paying creative jobs in India. A copywriter creates written content for a company or organisation with an emphasis on selling or promoting a good, service, or brand.

As a copywriter, you will be required to consult with the client and understand the brief well. With a degree in Journalism, Advertising, and Marketing Management, you can pursue this one of the creative high paying jobs.

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9. Radio Jockey

A career as a radio jockey has a lot to offer. This is one of the creative careers that pay well where you must inform, refresh, and entertain. A radio jockey works hand-in-hand with the creative producer and the writer of the show. He or she also plans and proofreads content to effectively deliver. There are various types of radio jockey profiles such as FM/AM, talk, and satellite radio jockey.

10. Public Relations Specialist

This is one of the best jobs for creative people focusing on developing the brand value and reputation of an organisation. A public relations specialist works in liaison with the media outlets to promote the positive public awareness of the company through external communications.

A public relations specialist can also work in the government department as a press secretary or communication specialist. A bachelor's or a master's degree in journalism and mass communication is required to pursue this one of the creative fields that pay well.

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11. Web Developer

The work of a web developer is to utilise various components such as programming and design to build a fully functional website that is error-free in its technical aspects. This is one of the creative field jobs and it requires you to work with programming languages to build websites and web applications.

To pursue this one of the careers for creative people, you need to qualify for entrance exams like JEE or other state-level examinations and earn a bachelor's or master's degree in engineering courses.

12. Marketing Director

As a market director, you will be responsible for designing and implementing marketing strategies for the company. This is among the high paying creative jobs that require excellent communication, decision-making, problem-solving, organisation, and creative skills.

The market director is one of the best jobs for creative people and also monitors the department while helping the team or the staff members. After completing a UG or PG degree in marketing, finance, or media studies, you can pursue a career as a marketing director.

13. Interior Designer

As one of the high paying creative careers, interior designers play a crucial role in transforming indoor and outdoor spaces to provide a pleasing home environment for their clients. An interior designer works with architects, structural engineers, and builders to determine how a living space will look and function.

This one of the creative career options in India requires certain skills such as visualization, problem-solving, project management, creativity, critical thinking, spatial awareness, and computer skills.

14. Multimedia Animator

Amongst the best jobs for creative people is Multimedia Animator. A Multimedia Animator creates visual and motion effects for television, video games, movies, and other media. He or she also creates models and animations that are two and three-dimensional.

To pursue this one of the creative professions in India, you should possess a unique set of skills such as drawing, an eye for detail, knowledge of sound, and technical skills.

15. Music Director

This is amongst the best creative field jobs you can pursue after a bachelor's, or master's degree and gaining formal training in the music industry. The role of a music director requires certain skills such as creative thinking, research, communication, patience, budgeting, passion, time management, leadership skills, and the ability to work under pressure.

He or she is also required to have core skills including musical structures, orchestration, music composition, harmony, rhythm, singing, and instrumentation.

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These are some of the high paying creative jobs you can pursue after 12th, graduation, or postgraduation based on your qualifications and interests. There are numerous online courses on creativity that you can take and learn from the best industry experts and gain a better understanding of your chosen field.

Frequently Asked Question (FAQs)

Right from a content creator to a graphic designer, many artistic jobs claim to offer a high salary to the desired candidates.

Creative directors need to have a creative vision for any company, agency, or project that they may consider working for. So being a creative director can prove to be great careers for creative people.

Some of the most sought-after careers for creative people in the coming years are actually from the creative industry. These jobs are known for giving flexible hours, along with workplace diversity, and a high salary.

Creative people may have a lot of varied industries to work in like the film and television industry, writing and publishing, music, advertising, or marketing.

Yes, most of the population in these high paying creative careers are self-employed, and they could also work as freelancers.

An Interactive Art Director assigns the tasks to graphic design staff and communicates with web developers to ensure compatibility. In contrast, an Art Director manages the overall look of the project.

Some of these good paying creative jobs require a degree, but you can start a business if you are good at it in others. Still, it is preferred to have a professional degree with a portfolio.

Yes, you can get certificate degrees in some of these high paying creative careers to start your own business.

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Check Out These 20 High-Paying Jobs for Creative People

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Updated April 24, 2023

Do you have a creative skill set and innovative mind? Are you constantly thinking of new, cutting-edge ideas? If so, you may wonder what jobs are out there for creative people that fit your skill sets and interests. Look no further!

We’ve put together a list of 20 high-paying jobs for creative people.

These require originality and innovation, fit all sorts of diverse backgrounds , talents, and interests, and some pay well, too.

We’ll touch on what the jobs are and ranges of what the role pays, but first, let’s look into the benefits of having a creative career.

Benefits creative people get from creative jobs

Having a creative job—especially as an imaginative person—can have a slew of upsides. Here are just a few:

Rewarding day-to-day

First and foremost, having a career where you use your creativity every day helps you enjoy what you do (which should be the primary goal of any job seeker). There’s nothing quite like coming up with a solution to a challenge, finding the perfect words to tell a brand’s story, or finding the ideal design to convert customers for your website.

There’s joy in creative collaboration

Collaboration with others is often a necessary part of the job for creative people. It can be an opportunity to brainstorm in an innovative space, learn from colleagues, and share ideas and practice your craft together.

You can keep your brain healthy

Finding a way to make money doing what you love pays off in more ways than increasing the balance in your bank account. Your creativity may reveal itself when you try a new hobby or discover a passion, and then you can leverage those skills to find a job you love.

Many studies have shown that creativity helps you with:

  • reducing anxiety and depressive symptoms
  • performance on cognitive tests
  • enhancing your immune system
  • improving your motor skills

If you have a job that boosts creativity, it could help promote your overall health.

Your days are rarely dull

A creative person often wears many hats in their role and rarely struggles to find ways to keep themselves busy. This may mean they are less likely to suffer from boredom or need to look for things to do. Creative roles also allow them an opportunity for self-expression and helps them feel fulfilled.

You’ll enjoy job security

The benefits of creativity are varied, but one thing is certain: if you have a creative skill set and the ability to showcase it in your job, then there will always be work out there for you in one way or another. Why not take advantage by finding employment in an area where your skills can really shine? Or think about finding a fulfilling side hustle or even starting your own business.

List of high paying creative jobs

Now that you know some of the benefits of a creative career, let’s take a look at some of the best jobs out there for creative people.

All of the salary ranges for the following jobs come from Glassdoor , ZipRecruiter , and/or Salary.com . We offer the general salary range for the United States. These salaries can change based on location, responsibilities, and experience. Some jobs that are creative include:

1. Creative director

Creative directors are in charge of the creative vision for a company, agency, or project. They are responsible for developing and implementing creative ideas and must be able to think outside the box to come up with new and innovative concepts.

A creative director is also often responsible for overseeing the work of other creatives such as graphic designers, photographers, fashion designers, interior designers, and writers within their organization.

This can be a great job for inventive and innovative people, and the skills needed for this position include strong creativity, vision planning, leadership, communication skills, and an eye for detail. The average yearly salary for this role ranges from $75,000 to upward of $200,000.

Man looking at photos on a wall

2. Graphic designer

A graphic designer uses visual elements to communicate ideas through various media platforms. They use typography, images, colors, shapes, and other design techniques in order to create the desired look or feel for clients’ projects.

Graphic designers may work independently or as part of a team depending on the project at hand, but either way, they’ll need to be able to take direction and vision from others and work well under pressure.

Graphic designers should also have solid communication and creative skills as they will often need to liaise with clients to get a clear understanding of their needs. The average salary ranges between $40,000 at the junior level and $150,000 at a more experienced level. Graphic designers can also make plenty of money working for clients on the side or as a full-time freelancer.

3. Web developer

A web developer creates and maintains the look, feel, and functionality of websites. They use various programming languages to write code that tells the website how it should look and function.

This can include anything from creating basic websites to developing more complex applications. In addition, they must have strong technical skills and knowledge of web development languages and an eye for design.

The average salary for a web developer is around $75,000, and the most experienced web developers make over $100,000.

4. Copywriter

A copywriter writes persuasive, compelling, and exciting text for advertisements, brochures, website content, and more. They must capture the attention of their audience and create a desire for the product, service, or topic they are promoting. (A copywriter wrote this article!)

Copywriters generally have a degree in English, journalism, marketing, or a related field. In addition, they should be adept at creative writing and have the knowledge to target specific audiences.

Though some copywriters with minimal experience start out making less than $40,000 with a full-time job, better pay comes with experience. Also, copywriting–like graphic design–is a job where you can freelance. That allows you work with multiple clients, which means multiple streams of income.

A creative person often wears many hats in their role and rarely struggles to find ways to keep themselves busy.

5. Marketing director

A marketing director is someone who plans and develops strategies for the promotion of products and services offered by their company.

Marketing directors typically have a degree in marketing or business administration. They must be able to understand what their customers want or need to sell then create campaigns that will appeal to them. They should also have excellent communication skills, the ability to tell a story, sell a product, and have an eye for detail.

Marketing directors may work at an agency, directly with a company, or be an independent consultant to companies that need help with their marketing efforts. Marketing directors, who typically have years of experience in less senior marketing roles, can earn a salary of $150,000 to $200,000.

6. Digital marketing manager

A digital marketing manager is someone who plans and develops strategies for the promotion of products and services offered by their company both internally and externally. Digital marketers use online channels such as:

  • Google Analytics

They must be able to understand what their customers and shareholders want or need, then create campaigns that will appeal to them. Marketing managers often lead teams and come up with the strategy, while other positions like social media specialists, copywriters, and other content creators help support the overall plan.

Digital marketing managers earn a salary of over $100,000 and upward of $150,000.

7. User experience (UX) director

A UX director is someone who designs the experiences that people have with products and services offered by their company. They must be able to think creatively while also understanding how consumers interact with technology in order to design interfaces that are intuitive and easy to use for all users.

People in this job typically run the entire UX team, too. It can be a team of designers, analysts, and researchers, some of which we’ll talk about in a moment.

A UX director is a more senior-type role, and it typically earns a salary of around $130,000, per Glassdoor .

woman pointing at a whiteboard

8. UX designer

A UX designer is a great job for a creative people who have a passion for making things simple to use. They are someone who designs user interfaces for software programs such as mobile apps and websites so that they’re easy to navigate on any device (e.g., tablet vs. desktop).

They must have a strong understanding of how people interact with digital products to create an efficient and user-friendly interface. UX designers typically have a bachelor’s degree in computer science or in a technical field, and they also may have certificates from places like Nielsen Norman Group or Google.

They must have strong technical skills and knowledge about how people interact with computers and specific knowledge about each platform (e.g., iOS or Android). UX designers typically earn a salary of $85,000 or more.

9. User experience (UX) researcher

A UX researcher is someone who looks into the experiences that people have with products and services offered by their company. They are data-driven workers who should have a strong understanding of how people interact with technology and an eye for detail to identify any usability issues that may exist in the user interface.

The average UX researcher makes in the high five figures, but UX researchers with experience under their belt can earn more than $100,000 per year.

10. Video producer

A video producer creates sound and video projects for television, film, or web-based media. They’re responsible for overseeing everything from pre-production planning through post-production editing on any given project.

Video producers can work on large projects like commercials, music videos, and documentaries, or projects for corporate companies like training videos, online seminars, and more. They work closely with other creatives such as writers, editors, and directors to ensure that everything runs smoothly from start to finish.

Video producers can earn a salary ranging from $40,000 to $90,000 and often work on a freelance basis.

11. Social media specialist

A social media specialist is someone who manages the day-to-day aspects of a company’s presence on platforms like Facebook, Twitter, YouTube Channel, and more. (This is different than a marketing manager, who may have social media as one part of their overall marketing strategy.) They are responsible for creating content that will engage customers while also driving traffic back to your website, brand, or store location.

Social media specialists post content that reinforces the company’s brand message, connects with their community, and showcases the brand’s personality. It often includes relevant keywords and trends related to their company and industry to increase visits from loyal followers who want more information about what they do. A social media specialist typically earns a salary between $40,000 to $50,000 per year as they get their career going.

graphic summary of the highest paying jobs for creative people

12. Technical writer

A technical writer creates manuals and other written materials that explain how products work. They must have a deep understanding of the product to explain it clearly and concisely. Most importantly, a technical writer finds ways to clearly convey sometimes hard-to-understand directions and topics.

These documents may be used internally within an organization as well as externally by customers. Technical writers typically earn between $60,000 and $70,000 to start.

13. Mobile designer

Mobile designers must think creatively while also comprehending how customers utilize technology to develop intuitive and simple-to-use user interfaces. A mobile designer creates the user interface and experience for apps used on smartphones and tablets. Mobile designers start off making around $50,000 to $60,000, but experienced designers make over $100,000.

14. Software engineer

Software engineering a great job for creative people. They design, develop, test, and maintain software products (think: Microsoft Word, Adobe Photoshop, Google Chrome, and other software like that.) They work closely with programmers and others on the software development team members to create high-quality software that meets the needs of their clients or employers.

Salary.com says the average software engineer’s base pay is around $84,000.

The workforce has changed over the last couple of years. Job seekers and employees have found the opportunity to seek fulfilling careers that also pay well. That’s no different for creative people who want to find jobs that maximize on their originality.

15. Brand manager

A brand is the core identity of a business. It’s what consumers see when they make decisions. The brand manager is responsible for ensuring the brand represents the values and voice of the company while also accurately communicating its services and products to consumers.

To do this, brand managers must be able to develop a high-level vision, based on research and testing, that ties the marketing plan to business goals, industry trends, and evolving consumer needs. They then craft and deliver campaigns that align with the company vision through extensive relationships across creative teams (social media, web development, videography, graphic design, etc.).

The average salary for a brand manger in the United States is $80,000, per Glassdoor . However, brand managers often have room for extra compensation through performance bonuses.

16. Business development manager

A business development manager is responsible for developing and implementing marketing and sales strategies for their company. They work with clients and partners to identify new growth opportunities and oversee all aspects of the sales process.

Business development managers typically earn a salary over $100,000, given they oversee projects and come up with plans on how to make a business stand out and/or grow. Also, many business development managers see bonuses based on the goals attached to their role.

17. Email marketing specialist

What’s your favorite newsletter? Or have you ever been wowed by an email from a clothing brand? Have you wondered how a brand woos you to buy products after you’ve seen a fourth, fifth, or sixth email from them? An email marketing specialist was likely behind this push.

An email marketing specialist is responsible for creating and executing email campaigns that promote a company’s products or services. They must have an in-depth understanding of crafting effective emails that will engage recipients and encourage them to take action.

The average email marketing specialists earns around $60,000 per year, but that grows as you grow into a manager or director role.

18. Product designer

A product designer is responsible for designing and developing products that meet the needs of consumers. They also make improvements to existing products.

Think of the iPhone. They come out with new ones what seems like every year. However, there needs to be reasons for people to buy a new one. Product designers help make improvements (better camera, sleeker look, less weight, etc.) to the iPhones so the new ones are worth buying.

They work with teams of engineers, marketers, and executives to create these innovative and practical products and sell them to the public.

While not everyone is a product designer for a massive company like Apple, an average product designer still makes around $75,000 per year.

people collaborating around a table

19. SEO specialist

An SEO specialist works on optimizing content for search engines such as Google and Bing. They focus their efforts on improving rankings in organic search results through content creation, link-building campaigns, and other methods on websites and blog posts.

A key component of SEO is keyword strategy development to try to create content that stands apart from other brands. A creative mind helps with that. As an SEO specialist, you will discover what people are researching related to your brand, then you create content that responds to those searches.

SEO specialists typically start with a salary in the $45,000 range, but that grows with experience and as you take on more of a strategist and leadership role. You can also make money freelancing with this type of role.

20. Animator/Illustrator

Animation and illustration are great outlets for creative people, and finding a job with these skills is even better!

Animators and illustrators help bring stories to life in visual mediums. They can work on projects like:

  • music videos
  • training videos
  • advertisements
  • commercials
  • YouTube videos

Rasmussen University says that “some animators choose to develop a specialty, such as hand-drawing, designing 3D characters or creating computer-generated images (CGI).” Many work on a project-by-project basis, too, which gives you flexibility on when and who your work for. However, if you do work full-time with a salary, ZipRecruiter says animators average over $50,000 per year.

Should I work in-house or at an agency for creative work?

The benefit of working in a creative field is that you have many options for the kind of workplace where you can thrive. For some, working in-house with a brand will allow you to deep dive into everything they do to become an expert in how they want to be represented to their customers. For others, working at an agency with the fast pace and diverse clients will be a thrill. Both come with upsides and challenges, so it’s really a matter of discovering what suits your talents and personality best .

Related: How to Lead Creative Teams When You’re Not a Creative

The workforce has changed over the last few years. Many job seekers have found wide opportunities exist for fulfilling careers that also pay well. That’s no different for creative people who want to find jobs that maximize on their originality and compensate them well for it. If you want to start a new career or just change up your current position, these high-paying jobs for creative people may be a great place to start.

Get your job search started by heading over to the Insight Global job board and checking out our thousands of openings.

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Trade Schools Home > Articles > Creative Jobs

37 Creative Jobs That Will Stoke Your Artistic Fire

By Publisher | Last Updated July 2, 2024

Creative jobs can be in many different forms. After all, the essence of creativity is the ability to generate, develop, and express unique and original ideas, which is a skill that can be applied to virtually any industry. Art careers and other creative occupations encompass an enormous range of activities, from drawing and illustrating to performing, composing, and writing. Creative abilities are also crucial for anyone who designs buildings, develops apps, edits films, or directs marketing campaigns. The range of possible jobs for creative people is much wider than you might expect.

And the creative industries are a powerful economic force. The arts and cultural production industries (including design, publishing, broadcasting, the performing arts, and other related sectors) employ 5.2 million people .

The following list of creative jobs is divided into different interest areas. However, many of these careers could easily fit into more than one category. These suggestions are meant to fire up your imagination and get your creative juices flowing—so start exploring!

  • 4 benefits of creative work
  • Writing and communication
  • Performing arts

4 Benefits of Creative Work

Creative Jobs

1. You have tons of flexibility.

Many creative jobs are not tied to a 9-to-5 schedule. The focus is more on project work, particularly for self-employed freelancers. In many cases, you're free to set your own hours and work from anywhere that suits you: your living room, a coffee shop, or a neighborhood park. You can often make independent decisions and set your own agenda.

2. You learn to look at problems in unique ways.

Creativity is really about finding new and innovative ways to do things. When you concentrate on honing these skills through work, you find yourself better prepared to bring a fresh approach to problems in many other areas of your life.

3. You can find joy in collaboration.

Some creative types like to work alone, but many relish the chance to combine forces to produce something incredible that didn't exist before. Think of partnerships like animators and music composers, or copywriters and graphic designers. Working as a creative team to achieve a common goal can be extremely rewarding.

4. You can keep your brain healthy.

Research has shown that creative pursuits can be good for your mental health. One study found that people in middle and old age who participated in artistic endeavors like drawing and sculpting were 73 percent less likely to develop thinking and memory problems. Those who engaged in activities like sewing and woodworking were 45 percent less likely to have cognitive issues.

Creative Jobs in Design

Creative Jobs

1. Art director

Art directors are responsible for determining the overall visual look of advertisements, publications, product packages, video games, and movie productions. They set the artistic style for each project and oversee creative services professionals like photographers, artists, and graphic and set designers. You need plenty of industry experience to get into this career.

2. Architect

Designing buildings that are both functional and attractive takes a unique blend of artistic ability and mathematical skill. Architects have to understand the properties of different building materials and the structural and mechanical issues involved in constructing homes, office buildings, stores, and factories. Those with a solid grasp of sustainable design principles may find the best opportunities. A degree in architecture typically takes five to seven years, followed by an internship, which can take an additional three to five years.

3. Fashion designer

Do you fancy being a trendsetter? Fashion designers create designs for everything from clothing and costumes to accessories and footwear. You need an eye for color and a good understanding of the functions and uses of different fabrics. It also helps to be familiar with the textile production process. An internship is a good way to get started in this field.

4. Industrial designer

Industrial designers are responsible for designing manufactured products such as appliances, cars, furniture, and toys. These professionals research how different products will be used before sketching designs, developing computer models, or creating physical prototypes. A degree in industrial design, engineering, or architecture is usually required.

5. Interior designer

When choosing a room's lighting, flooring, furniture, and other materials, interior designers must consider the size, layout, and function of the room as well as building code regulations and accessibility requirements. You could design the interior spaces of private homes, office buildings, hotels, restaurants, airports, schools, or hospitals. Some states require interior designers to be licensed.

6. Set designer

As a set designer, your job is to devise the backdrop, furniture, and props for a television, film, or theater production. You might consult with the director, research different time periods and architectural styles, sketch floor plans, and create 3D models that illustrate how the various elements will look. You might also oversee the actual construction of the set.

7. Graphic designer

Websites, billboards, flyers, brochures, and product packaging are all examples of work produced by graphic designers. They are experts at using visual media to communicate a specific idea or message. Many graphic designers work for advertising agencies, public relations firms, or web development companies, but independent freelance work is also common. Many graphic design positions, especially in large or midsized organizations, require a degree in the field . However, employers and clients often prioritize a designer's experience and the quality and creativity demonstrated in their portfolio over formal education.

8. Floral designer

Choosing and arranging the right combination of flowers and greenery for special events or occasions requires artistic skills and a good understanding of the emotions that different flowers can evoke. The job also involves teaching your customers the best way to preserve and care for different types of flowers. Good organizational skills are crucial since orders can't be prepared too far in advance.

Creative Jobs in Craft Arts

Creative Jobs

Designing and creating fashionable, unique earrings, necklaces, bracelets, and rings takes excellent artistic skills and a high level of manual dexterity. Being a jeweler is delicate, intricate work that requires soldering metals together and inserting tiny stones. A steady hand is also important when using lasers to cut stones or inscribe special messages.

2. Glassblower

It takes enormous patience, concentration, and attention to detail to shape molten glass into things like vases, ornaments, giftware, mirrors, and stained-glass windows. You have to be constantly vigilant about safety: Glass must be kept above 1,000 degrees Fahrenheit while being shaped, and burns are a constant danger. In addition to producing new creations, glass blowers might also spend time repairing old works of glass.

3. Woodworker

Woodworkers craft everything from mass-produced items like bedroom furniture and kitchen cabinets to custom creations like wine racks and specialty signs. They use computer-controlled machinery and various power tools to cut and shape the wood to detailed specifications. You need solid mechanical and math skills as well as good hand-eye coordination to succeed in this field.

Creative Jobs in the Fine Arts

Creative Jobs

1. Cartoonist

Do you often see the funny side of a situation? Cartoonists use a unique blend of drawing, writing, and comedic skills to create political cartoons and comic strips. They sell their work to greeting card companies, magazines, and syndicates. Many still sketch their ideas with pen and paper, but digital tools are becoming more common.

2. Sculptor

Without sculptors, we wouldn't have the Statue of Liberty, the Lincoln Memorial, or the faces on Mount Rushmore. Sculptors carve and chisel three-dimensional creations out of materials like marble, stone, wood, or ice. Some sculptors work for museums or art studios. Most are freelancers who create commissioned projects for collectors, businesses, and government agencies.

3. Art restorer

You may have already seen the work of an art restorer and not known it. These creative professionals work to bring old or damaged pieces of art back to their original appearance. They might enhance an old photograph to make it less blurry or apply oil paints to damaged areas of a portrait. This is detailed work that requires good concentration skills.

4. Photographer

Do you have a good eye for colors, shadows, and compositions? Photographers are visual storytellers who use images to record events, convey ideas, and capture emotions. Some produce original artistic creations that are sold in galleries and studios; others specialize in portraits, commercial photography, photojournalism, or scientific documentation. Your portfolio is crucial for getting hired as a photographer, often outweighing your educational credentials. Photography training through certificate programs provides quick, foundational skills, while associate and bachelor's degrees offer more comprehensive education at photography schools, enhancing opportunities for in-house positions. Master's degrees focus on theory and can lead to teaching roles.

5. Illustrator

Illustrators produce artwork that complements or enhances a concept or idea. For instance, they might draw the pictures for a children's book or select the images for a wall calendar. Some illustrators produce images for medical and scientific publications, work as sketch artists for police departments, or create exhibits for use as visual aids in court cases.

6. Tattoo artist

There's not much room for error when it comes to applying permanent images to people's skin. In addition to sketching out ideas and coming up with new designs, tattoo artists have to follow proper sterilization procedures and teach their clients how to care for their new tattoos and avoid infection. Some states require tattoo artists to be licensed.

Creative Jobs in Multimedia

Creative Jobs

1. Special effects artist

Bringing seemingly impossible scenes to the screen is what special effects artists do every day. They use things like miniature models, animatronic robots, and computer-generated images (CGI) to create actions, events, or characters that would be too expensive or dangerous to film in real life. You could work for film or television companies or dedicated visual effects firms.

2. Mobile app developer

As more and more people rely on smartphones to run their lives, developers who can come up with new and innovative mobile applications will continue to be in demand. This job requires creative prowess along with good analytical, problem-solving, and computer coding skills. Being well-versed in multiple programming languages and platforms is also important. Most professionals in the field recommend obtaining a formal education in computer science or completing mobile application development training . This education provides essential problem-solving skills, an understanding of underlying logic, and access to mentorship, which are crucial for developing apps for platforms like Android and iOS.

3. Animator

Many movies, music videos, commercials, and video games need animators to create the illusion of movement through a rapid succession of images. You might draw each frame by hand or create digital pictures on a computer; some animators also photograph and manipulate physical objects like clay figures or puppets. A blend of creative and technical skills is important in this field.

4. Web developer

Creating appealing websites that fulfill a specific purpose involves analyzing user needs, developing the technical framework, and designing the site's layout and look. Some web developers perform all of those tasks, while others focus on specific areas such as front-end design. This is a hot field. According to the Occupational Outlook Handbook jobs for web developers are expected to grow 17 percent between 2022 and 2032.

5. Game designer

Did you know that in 2023, more than 212 million Americans played video games? Game designers are key players in the creative concept development process for a new game. They invent new worlds, develop plots and storylines, and determine the look of various scenes and characters. They also work closely with the game developers who do the actual programming. A post-secondary education is generally recommended, but there isn't a single definitive path. Many opt for a video game-specific education, such as a game design diploma or degree .

6. Videographer

Videographers shoot and edit small-scale videos. They might record live events such as weddings or charity functions or create business-specific films such as marketing or training videos. They also integrate music, computer graphics, or special effects to enhance the intended mood or message. Training in broadcasting or video production is a good way to get started.

Creative Jobs in Writing and Communication

Creative Jobs

1. Marketing manager

Marketing managers direct and control all communication between a business and its customers. They analyze market trends and establish strategies for pricing and promoting their company's products and services. They also coordinate and oversee the work of sales, advertising, and public relations teams. You'll need a degree in marketing and several years of experience to get into this job.

2. Advertising director

Advertising directors are responsible for generating interest in a company's products. These creative professionals use targeted promotional campaigns to make people want to buy their company's products. While marketing is concerned with the overall public perception, advertising is about inspiring consumers to take immediate action. Part of this job involves supervising the work of copywriters and graphic designers.

3. Technical writer

Can you translate geek-speak into plain English? Technical writers are responsible for developing user guides, instruction manuals, and software documentation. They frequently use diagrams, charts, graphics, videos, and written text to communicate complex concepts. Journalism or communications training can give you a good foundation for this career.

4. Screenwriter

Developing scripts for movies and television productions can be an exciting way to use your creative energies. Screenwriting is about telling a story visually, focusing on moving the plot along through action and dialogue rather than thoughts and reflections. An active imagination and a good understanding of the filmmaking process can be very useful.

5. Public relations specialist

In an age of social media and 24-hour news, public relations specialists who can think creatively are in demand. These professionals manage and control a company or organization's public image. That might mean writing speeches, drafting press releases, or responding to media queries. In addition to training in public relations , coursework in journalism, communications , or business can be helpful.

One of the editor's primary tasks is to shape and polish a piece of written content to make it the best it can be. That generally involves assessing the story's overall structure or article and checking for errors or inconsistencies in logic, spelling, tone, style, and grammar. Creativity and an eye for detail are essential in this job. You could work for publishing houses or news organizations or go out independently as a freelancer.

7. Copywriter

Can you write captivating content that inspires people into action? Copywriters use the written word to promote products and services. They are responsible for the text that appears in print ads as well as on promotional websites, brochures, billboards, and product packaging. They might create slogans, write radio jingles, or craft social media ads. An internship can be a good way to get your foot in the door.

Creative Jobs in the Performing Arts

Creative Jobs

1. Director

Directors are the creative bosses of stage and screen productions. They select the cast and determine how the script will be brought to life. They oversee and approve everything from production design and actors' performances to music selection and cinematography. You need top-notch leadership and communication skills to succeed in this kind of work.

2. Film editor

Assembling the various elements of a film into one cohesive product takes creativity, patience, and technical skill. The film editor's job is to carefully choose the best shots or camera angles for each scene and add things like sound effects or music where required. The idea is to make sure the film's final version flows properly and adheres to the director's vision.

3. Makeup artist

As a makeup artist, you could use your creative flair to bring out a bride's natural beauty, transform an actor into a hideous monster, or help politicians look their best for television appearances. You need to have a solid grasp of color theory and application techniques. It's also important to understand how to choose the right combination of cosmetics for different face shapes and skin types. One of the initial steps to becoming a makeup artist is to obtain an education. While formal makeup artist training isn't required in all work settings, many professionals emphasize it can help you develop essential knowledge and skills.

4. Music composer

Composers create original music in a variety of styles for a variety of purposes. You could compose pop tunes for a mass audience, arrange classical compositions for an orchestra, or create a movie or TV show score. You need a thorough understanding of music theory. Many composers also play the piano or other instruments.

5. Choreographer

Ballet companies, theaters, and movie studios rely on choreographers to invent and implement dance routines for their performers. Your job is to choose appropriate music and design the steps and movements for each dancer to follow to get an entertaining, coordinated final product. You need excellent communication and teaching skills for this career.

Immersing yourself in a character can be very creatively rewarding. An actor's job is to portray a role authentically and convincingly to draw the audience into the story. That requires researching the part you are playing to fully understand the character's motivations and mannerisms. Formal education is not required, but many actors do undertake drama, acting, or theater training.

Do you envision yourself belting out tunes for audiences in nightclubs and concert halls? Whether you have a solo act or perform as part of an ensemble, you can use your vocal abilities to create an entertaining and engaging experience for your listeners. Getting experience in a wide range of musical styles—classical, country, jazz, rock, etc.—can boost your job prospects.

Design Your Future

As you can see, the range of creative jobs that are available is vast. Do you have the skills you need to realize your career ambitions? The job-focused training offered by vocational colleges and trade schools can prepare you to find success in a wide variety of creative and artistic occupations. And these types of schools are easy to find. Just enter your zip code into the following search tool to explore convenient programs near you!

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The Top Creative, High-Paying Jobs Without a Degree (2024)

by Jasmine Katatikarn | Last updated Jan 16, 2024

What are the top creative jobs without a degree?

Creative jobs can be high-paying, rewarding, and fun without requiring you to get a college degree. I should know – I have a six-figure creative leadership role at a Fortune 100.

Want to learn more? Here are the top creative jobs that don’t require a degree.

What is a creative job?

Creative jobs are those where you have the freedom to use your imagination to develop new ideas, solutions, and products.

This could be anything from designing your own product or using your artistic skills to writing a script for a movie.

But can you get a creative job without a degree? The answer is yes, and here’s how…

What can you do as an artist without a degree?

Typically, artistic jobs are seen as jobs that pay poorly.

But this idea of a “starving artist” doesn’t hold up – you can build a creative career that pays well.

Take me, for example. When I was in art school (and even before I decided to pursue a creative career), people told me it couldn’t be done.

That I’d regret my decision and I should look for a “real” job.

So, when I graduated from art school, I still wasn’t sure how to translate my design skills and interests into a stable career.

That’s when I stumbled upon 3D lighting. I’ve now spent 20+ years in the industry and my career has been versatile, fun, and interesting. I’ve worked on feature films like Rio and Ice Age, VFX projects, and I’ve had the opportunity to develop as a creative leader.

The thing is:

You can find financial, professional, and creative success in the arts. You just need to know how to go about it.

Since most artistic jobs are now digital or have a computer-generated component, the overflow into the technical arena makes wages even more competitive.

For example, 3D lighting artists, especially senior ones, can make six figures a year. People in managerial positions can make even more.

Plus, you don’t need to get a college degree to work in the industry.

It’s also important to understand that the road to success is not a straight line.

You may need to take a few detours and make a few mistakes along the way.

But, with the right attitude and determination, you can not only succeed in the arts but thrive.

That said, what are the best jobs for creatives?

And especially jobs that don’t require you to spend years and hundreds of thousands of dollars on a new degree?

Here are the best fun, creative jobs without a degree for artists and non-artists alike.

Top-paying creative jobs without a degree

The best creative jobs that pay well depend on your skills and preferences. For instance, as an introvert, a career that lets you work remotely can be really helpful. If you want to write, look for a writing job, and so on.

While each job requires some skills, all of them can be learned through online courses or tutorials. The primary requirements are creativity, the ability to market oneself, and possibly technical skills, which can all be learned as you go. With the right combination of these skills, a high salary is achievable without a college degree.

1. 3D animation

3D animation artists create realistic visuals for movies, television shows, video games, and more. 3D artists create objects and characters that look and move like real life. They can also develop complex environments and special effects.

Animation comes in 3D and 2D animation. 3D allows artists to create visuals with greater detail and realism than traditional 2D animation. This makes it possible to create scenes and characters that are more lifelike and believably interact with each other.

There are different types of animation roles and careers. A few include:

  • 3D animator
  • 3D lighting artist
  • Rigging artist
  • Character artist

You could work in industries like these:

  • Entertainment
  • Commercials
  • Medicine and health

I’ve personally worked for big studios like Disney on feature films like Rio and Ice Age. I’ve also worked in Big Tech, VFX, and more.

Your career depends on your career goals.

For instance, 3D lighting is all about creating emotions and moods for a scene. So it combines things like artistic skills, technical skills, psychology, and physics.

3D animation doesn’t require a college degree. You do need to know your way around certain software, like Maya, but those (and the actual animation skills) are things you can learn from online courses and programs. What hiring managers look at is your portfolio – not the years you’ve spent in school.

How to get started: Read my guides on building a career in animation and becoming a 3D lighting artist .

2. VFX artist

A VFX artist is an individual who specializes in creating computer-generated visual effects for films, television, video games, and other media. They use a variety of software and technology to create realistic visuals in the post-production process (after a scene has been shot).

Movies that use VFX include “The Lord of the Rings” and “Avatar.” VFX is also a big part of gaming.

Many of the skills VFX artists require don’t require a degree. You need to know industry software and techniques, but those are things you can learn online (or in an offline program).

There are several career paths for a VFX artist, including special effects supervisor, VFX lighting artist, compositor, and matte painter.

For instance, a special effects supervisor is responsible for leading a VFX team, managing the budget, and ensuring that the project complies with the client’s vision and the director’s requirements.

How to get started: Read my guides on how to learn VFX and how to become a VFX lighting artist. 

3. Art director

Art directors are responsible for creating a visual style and images in movies, magazines, packaging, and more. They are the creative leaders of the process and manage those who develop artwork to do so in line with the overall design.

Art directors can work in different industries, including media, marketing, animation, and more.

For instance, a 3D art director oversees the creative process of a 3D animation project. They are responsible for ensuring that the project meets the desired aesthetic, as well as is completed on time and within budget. They also provide feedback and guidance to the team.

A few skills an art director must have are creativity, strong visual communication, and leadership. However, if this is a career you want to pursue, you don’t need a specific degree. What matters is your experience in a field like 3D animation, graphic design, illustration, or photography.

How to get started: Read this guide on how to become an art director. 

4. Game designer

A game designer is someone who creates the concept and mechanics of a video game. They oversee the development of the game and are responsible for ensuring it is fun and engaging for players. They also create the rules, storylines, and characters in the game.

This is an increasingly popular career path as video game demand is on the rise. By 2026 , the video game market is expected to be worth over $300 billion. This growth is due to the increasing popularity of mobile gaming and console gaming.

Game designers are in high demand to help create new and innovative games that players will love. They must understand the technical aspects of game development and be creative and imaginative to come up with unique ideas.

Specifically, game designers must have strong creative, technical, and problem-solving skills to be successful. They must also be able to collaborate effectively with other members of the development team.

Within game design, there are numerous jobs such as level designer, environment artist, game lighting artist, and programmer. These roles involve creating the game world, crafting the user experience, and programming the game logic.

How to get started: Read this guide on how to become a video game designer and my guide on how to become a game lighting artist.

5. Industrial designer

An industrial designer uses computer-aided design software to create products with a focus on form, function, and aesthetics. For instance, an industrial designer might create a model of a car, focusing on elements such as the shape of the car, the placement of the headlights, and the design of the interior.

While the output is practical, the process requires creativity. Often, industrial designers use tools like 3D software.

There are industrial design degrees, but what’s more important is your portfolio. Just like in any design field, if your portfolio is strong and you show you have strong creative and visual skills, you don’t need a degree.

How to get started: Read this guide on how to become an industrial designer. 

6. Web developer

Another career that emphasizes creativity is a web developer. In this role, you will use coding and design skills to create and maintain websites.

While it’s a slightly more technical career, you’ll need to be able to think creatively and solve problems. Your specific coding skills will depend on the programming language you are focusing on. However, you can learn programming languages and frameworks on sites like Khan Academy and Udemy .

How to get started: Here’s how to become a web developer. 

7. UX designer

A UX designer often works hand in hand with a web developer. The job of a UX designer is to create user experiences that are both functional and enjoyable, focusing on the user-friendliness of products and services.

This includes researching user needs, designing user interfaces, testing products, and collaborating with developers to ensure that the product meets the user’s needs.

A UX designer works on web, mobile, and desktop applications. They also work on physical products such as consumer electronics, home appliances, and healthcare devices.

Plus, UX designers collaborate with marketing and sales teams to ensure that the product is user-friendly and meets customer expectations.

The different types of UX designers include UX researchers, interaction designers, visual designers, and UX writers. UX designers must have a deep understanding of user needs and behaviors, as well as the latest technological trends. They must also possess strong communication and collaboration skills in order to effectively work with other team members.

To become a UX designer, you can take a course on a site like CareerFoundry.com

How to get started: Learn how to become a UX designer here. 

8. Technical writer

Technical writing is a creative career in that it requires the writer to take complicated information and present it in a way that is easy to understand for non-experts. They use their writing skills to create user manuals, technical documents, and other materials designed to help readers understand and use specialized products and services.

For instance, technical writers may create instructions for a software program, outlining step-by-step how to use the program. Or they may write a guide for a medical device, explaining how to safely use the device in a clinical setting.

As a technical writer, you need strong communication skills and you need to be able to work with experts in various fields.

How to get started: Read this guide on how to become a technical writer. 

9. Social media strategist

Another creative career is social media strategist. Social media strategists help organizations create content and campaigns to reach their target audiences on various social media platforms. They also analyze data to measure the success of their campaigns and make adjustments to meet their goals.

It requires creativity to come up with effective campaigns and content that resonates well with people. You’ll also need to stay up to date with trends and new platforms to make sure their campaigns are effective.

To learn how to become a social media strategist, you’ll need to learn one social media platform really well, probably through trial and error and by going through different courses. For example, LinkedIn Learn has plenty of social media courses.

How to get started: Learn how to become a social media strategist here. 

10. Copywriter

A copywriter creates compelling and persuasive content for advertisements, websites, and other forms of media. They are skilled at crafting copy that captures the attention of the intended audience and persuades them to take action.

It’s a rewarding career for those with a creative flair, a good command of language, and exceptional communication skills. You’ll also need to have the ability to quickly digest complex information and distill it into an engaging narrative. The job can typically be done virtually anywhere with a laptop and an internet connection. Copywriters work with a diverse range of clients, making the job interesting and dynamic.

How to get started: Read this guide on how to become a copywriter.

How can you get a creative job without a degree?

Now you know what types of careers you can get into without a degree.

While you can get a degree in most of these fields, you don’t have to. But how do you land a job without that experience?

Here’s what you need to know.

No, you don’t need a degree.

But you need to learn a skill. (Unless you already have one.)

Now, you can take the DIY approach to learning the skills required for a specific creative job, but that may take considerable time.

So, there are also online courses and learning programs. These courses can be a great way to gain the relevant skills and knowledge required to get and keep the job.

Furthermore, they can often be completed in a shorter period of time than a degree program.

It’s also beneficial to join a community of like-minded professionals to get advice and support.

For example, some online programs and courses include such a community. And if they’re created by industry professionals, even better.

At the Academy of Animated Art, for example, you learn from mentors and industry experts. You also gain direct access to employers, allowing you to build relationships and get hired faster. Plus, you can learn at your own pace and in the comfort of your own home.

I personally have over 20 years of industry experience in feature animation and VFX, at companies like Disney (Blue Sky Studios) and Framestone. Some of my lighting credits include Ferdinand, Peanuts, Rio 2, Epic, Ice Age: Continental Drift, Rio, Ice Age: Dawn of the Dinosaurs, Ghost Town, and The Nanny Diaries.

Not to mention, you can see what our alumni have to say . We’ve helped our students gain the skills and contacts they need to land amazing creative jobs.

You need the right skills. So whatever career you’re interested in, look for programs where you learn specific skills.

For 3D lighting artists, we offer a course Bundle that includes pretty much everything a new lighting artist needs to learn (such as Adobe Creative Suite, Autodesk Maya, Unity, and Unreal Engine). It’s the program I wish I would have had when I was new.

These skills include:

  • Communication skills
  • Artistic skills
  • Time management skills
  • Problem-solving skills
  • Specific software and technical skills

One of the most important things needed to start a creative career is to showcase your work. And that’s why you need a portfolio.

This is a collection of your best work, which can be used to demonstrate your skills and show potential clients and employers what you can do. A good portfolio can be the deciding factor in whether you get hired or not.

For instance, to become a 3D lighting artist or similar, you’ll need what’s called a demo reel. A demo reel is a compilation of your best animation or video work. It should include scenes that show off your ability to create interesting lighting and moods. The reel should be short, no more than a few minutes, and be edited professionally.

However, for more technical careers, such as web design, you’d go to GitHub to showcase your work.

Ultimately, a solid portfolio is far more valuable than a degree.

How to get your first job

So, how do you get your first job?

There are a few ways:

  • Get an internship or freelance experience to build your portfolio or demo reel
  • Network and reach out to people in the field
  • Utilize resources like job boards, job fairs, or even social media to find job opportunities
  • Practice your interview skills and make sure your resume is up to date

And, in the meantime, enroll in a program that offers the training you need to be successful.

There you have it! Those are the top creative jobs without a degree.

There are numerous lucrative creative jobs and career paths.

A creative career might be just the change you need in your life, and you don’t have to be a starving artist.

However, want to get started building your skills?

Start looking for programs that teach you the skills you need.

If you want to become a 3D lighting artist, then get started with these three secrets to building a portfolio that will help you get hired:

Jasmine Katatikarn Headshot

About Jasmine Katatikarn

Jasmine Katatikarn is the founder of Academy of Animated Art. She has 20+ years of experience in Feature Animation and VFX. Jasmine’s lighting credits include movies like Ice Age, Ferdinand, Peanuts, and Rio. Read more here.

Get your free guide:

Three Expert Insider Secrets for a Successful Demo Reel.

Congrats! You are one step closer to your dream career & life. Check your inbox for the: Three Expert Insider Secrets for a Successful Demo Reel!

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Free creative industry courses offered through Good Jobs Hawai‘i include 3D rendering, esports and more

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Four free courses are being offered to Hawai‘i residents through the University of Hawai‘i Community Colleges’ Good Jobs Hawai‘i initiative in collaboration with Hawai‘i State Department of Business, Economic Development and Tourism (DBEDT)’s Creative Industries Division (CID).

Starting in August 2024, creative industry courses will include media production accounting, 3D rendering for filmakers, an introduction to esports careers and the essentials of user experience/user interface design and ADA compliance in website and content creation. Class sizes will be limited for specialized instruction. Registration is open at goodjobshawaii.org .

“By bringing together jobseekers, employers, and educators, Good Jobs Hawai‘i is maximizing learning opportunities and real-world workforce readiness in the community,” said DBEDT Director James Kunane Tokioka. “These focused training programs will empower our local creatives to expand their skill sets in dynamic industry growth areas, opening access to new and enhanced employment and entrepreneurial opportunities, sought-after certifications, mentorships and more.”

The newest creative industries classes and course dates include:

  • Stage 32 Accounting for Media Production  (asynchronous online class held from Aug. 7, 2024 through Sept. 17, 2024)
  • Unreal Engine for Filmmakers  (synchronous statewide virtual class Aug. 15, 2024 through Oct. 17, 2024)
  • Introduction to UX/UI Design and ADA Essentials with AI  (synchronous statewide virtual class from Aug. 20, 2024 through Oct.10, 2024)
  • Intro to Esports Careers  (synchronous statewide virtual class Aug. 26, 2024 through Aug. 6, 2025)

“Working closely with industry sector partnerships and University of Hawai‘i Community Colleges, we identified core areas where more skilled creatives are needed and where learning gaps can be effectively filled with access to targeted training,” said CID Chief Officer Georja Skinner. “Through the help of industry-led training organizations, educators and engaged community partners, these classes are specifically designed to provide access to state-of-the-art industry tools and technologies necessary for advancing careers in these vibrant fields, while living here at home.”

Each class will focus on upskilling participants — be it utilizing advanced real-time 3D creation tools, learning to design accessible user-friendly websites, getting an introduction to the opportunities in esports through the University of Hawai‘i’s award-winning collegiate esports program, or developing an understanding of the unique accounting aspects involved in film and television production. As one example underscoring industry need, Kenneth Burke, producer of “Magnum P.I.,” shares that at any given time, a TV series might require as many as eight accountants. “The preference would be to hire locally for these openings, but with only one or two specialized accountants for this work here in Hawai‘i, there are at least six opportunities per show that end up being outsourced.”

Since the launch of Good Jobs Hawai‘i in 2023, more than 4,000 residents throughout the state have enrolled in various free training programs across core industry sectors — healthcare, technology, clean energy/skilled trades, and creative industries. Eligible applicants receive tuition assistance for courses and other training costs, such as industry certification exam fees when applicable. In addition to the free tuition, each participant is also supported by a Good Jobs Hawai‘i Navigator, who provides one-on-one guidance to ensure a student’s success. Their services include offering college and career advising, referring to community partners for support services, facilitating connections to employers, and providing various forms of financial assistance. 

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07-30-2023 CAREER EVOLUTION

These are the most in-demand creative jobs least likely to require a degree (and where to find them)

Workamajig identified and ranked the most in-demand creative jobs that are least likely to require a college degree and the best to pursue in 2023.

These are the most in-demand creative jobs least likely to require a degree (and where to find them)

[Source Photo: CONNOR BOTTS /Unsplash]

BY  Workamajig 8 minute read

According to Harvard Business Review  and Education Data , fewer high-school graduates are pursuing higher education—with college enrollments dropping 14.7% in 2022 compared to 2020.

This trend, combined with the Great Resignation , has forced organizations to rethink their hiring practices in 2023, with many removing the college degree requirement altogether and/or prioritizing applicants’ experience, potential, and skills.

And with inflation and student loan debt climbing, even those attending college are beginning to look for high-paying jobs that don’t necessarily require a college degree.

For job candidates without a degree, this means more opportunities and likely better pay than ever before. With the widespread availability of online learning resources, internships, and accessible educational platforms such as Udemy and Coursera, it is now easier than ever to build the skills and experience needed to land your dream job.

While some professions—like doctors, lawyers, and teachers—have strict education requirements to enter the workforce, some creative careers with high earning potential—like graphic design, animation, and technical writing, don’t necessarily require a college degree to secure a job or succeed in it. 

But what are the most in-demand creative jobs least likely to require a degree in 2023? And where are the top cities in the U.S. to land a high-salary position?

Why you don’t need a degree

Not having a college degree should not limit your chances of securing a good job. This is not to say that degrees aren’t worthwhile, but they shouldn’t be a requirement for success if you are willing to put in the hard work and build skills and experience.

What do Bill Gates, Mark Zuckerberg, and Lady Gaga have in common? Like many celebrities and entrepreneurs, they have wildly successful careers without a college degree. And according to the U.S. Census , as many as 62.1% of Americans ages 25 or older don’t have a college degree.

This is understandable, considering the average cost of college in the United States is around $35,551 per year, including books, fees, and living expenses. And a U.S. News report shows that college tuition costs have been on an upward trend for the last 20 years and are only expected to continue to increase in the following years.

However, while a significant factor, college tuition is not the only reason keeping young adults from getting a college degree. The burden of student debt and fear of losing time out of the workforce and getting behind also play a role.

What companies and recruiters look for

Our research found that 62.8% of creative positions don’t require college degrees. But which jobs are the most in-demand and the highest-paying in 2023? And which roles should you pursue if you have little to no higher education?

To answer this question, we compiled a list of creative jobs based on the U.S. Bureau of Labor Statistics and analyzed factors such as entry-level requirements, the time it takes to become average at the job (specific vocational preparation or SVP), the growth rate, projected job openings from 2021 to 2031, and average yearly salary.

With this data, we identified and ranked the most in-demand creative jobs that are least likely to require a college degree and the best to pursue in 2023.

Not surprisingly, writing is ranked the top marketing job least likely to require a college degree in 2023. As a skill-based profession, writing relies on communicating effectively, which can be achieved through practice and dedication. With some experience and a strong portfolio, writers can progress to higher-paying positions and take on more challenging projects. And as businesses continue to rely on content marketing and online communication, the demand for skilled writers is expected to grow.

Animators and illustrators are also among the top creative roles least likely to require a college degree in 2023. Also considered skill-based professions, employers and marketing agencies often rely on a portfolio to evaluate potential and skills. This means artistic individuals without a degree can still be competitive if they showcase their talent and creativity.

Other creative positions, such as photographers, public relations specialists, and producers and directors, came on top when looking at the most in-demand professions in 2023, based on the predicted growth rate from 2021 to 2031. 

When looking at the highest-paying creative jobs, the study found that art directing is the best career path to achieve a $100,000+ salary without a college education. Other creative careers, such as technical writing, production and direction, and animation, are among the highest paid, with average yearly salaries of over $78,000 in the U.S., 40% more than the average U.S. salary in 2023.

Looking at data from the U.S. Bureau of Labor Statistics  and O*NET , an occupational information program developed under the U.S. Department of Labor sponsorship, we discovered that while most careers still require a bachelor’s degree, many jobs in the marketing industry require no formal education credentials. 

Specifically, 21.7% of marketing jobs in the U.S. require no formal educational credentials and offer an average yearly salary of $29,420. Similarly, 38.5% of marketing jobs require only a high school diploma or equivalent, with an average salary of $38,290—more than double the annual earnings for a full-time minimum-wage worker in the U.S. And only 2.6% of marketing positions require some form of education but no degree, with an average salary of $37,960. This is great news for many young adults entering the workforce in 2023 and beyond.

Even without a college degree, marketers can continue to improve their skills and knowledge through online courses, workshops, apprenticeships, and mentorship programs. This can help you stay up-to-date with the latest  creative marketing trends  and techniques and increase your value as a professional. 

If you are interested in a career that does not require a degree, there are many resources available to help you learn the skills you need to succeed. Workamajig offers a  scholarship  to access high-level online marketing courses for those looking to join the marketing industry and level up their skills.

The most in-demand creative jobs least likely to require a degree

Editors are responsible for selecting and preparing content for materials to send a specific message or information. Commonly, editors are associated with newspapers and their policies, but editors are needed for all types of content. With only a substantial foundation in writing necessary, there is no real need for a college degree in this career, and after three years in this role, you can expect to make $63,350 a year on average.

Copywriters

Writing is the top career least likely to require a college degree in 2023, as this craft primarily relies on communicating effectively and creatively. With a notable average yearly salary of $69,510, we can only expect the demand for skilled copywriters to grow.

Animators bring images to life, causing the illusion of movement, and can work across several industries, making the career flexible while also in high demand. With several online courses available, most animator jobs require some college but not necessarily a degree as long as you have a strong portfolio. On the higher end of the ranking, animators can expect to make nearly $80,000 as their yearly salary after putting in about three years into their career.

Illustrators

As specialized artists, illustrators create visual representations of content, texts, or ideas. Similar to animators, this career doesn’t require a college degree as long as you have a strong portfolio. In the next decade, demand for this job is expected to rise by 6%, with an average yearly salary of nearly $50,000.

Public Relations specialists

Public Relations specialists work across various industries and companies to create and maintain a positive image for the clients they represent. While you may see some requirements for a Bachelor’s degree, with tenacity and skilled relationship-building, there is plenty of opportunity in this field— especially with an 8% growth rate in the next decade.

Art directors

Art directors oversee the visual aspects of campaigns or print layouts of newspapers and magazines. In addition, this director coordinates the work of other creative staff like designers, photographers, and copywriters. Although there may be some college requirements, a strong portfolio, and strong management skills will prove your worth. This career has the highest average yearly salary of $100,890 on our list, with San Francisco as the best city to enjoy this career.

Photographers

Capturing beautiful images through cameras, photographers generally have the lowest gain of entry to the average salary of $38,950 in only a year and a half. With no diploma or degree required, a strong portfolio and willingness to hone your skills will take you far in this field.

Technical writers

Technical writers focus primarily on writing instructions, manuals, and FAQs, so while not as creative as copywriting, this writing career path requires only the ability to communicate effectively, with limited need for a diploma or degree. After three years, the average yearly salary for technical writers is $78,060.

Graphic designers

Bringing visual concepts to life, graphic designers use software to communicate ideas that inform and inspire their audiences. With countless online courses and programs for graphic designers, some college education may be required to apply for these positions, but most likely, with a solid portfolio, you can get your foot in the door. On average, graphic designers can expect to earn around $50,000 a year after three years in the business.

Where the jobs are

When it comes to getting a job in a creative industry, being in the right place can make a difference. With that in mind, we identified the following top five cities based on the highest average salaries for the marketing jobs outlined above as well as the cost of living in the U.S.

Not surprisingly, cities that have made a name for themselves in the world of art, music, architecture, and other creative ventures, like New York City, San Francisco, and Los Angeles, rank as some of the top cities for creative jobs that are least likely to require a degree in 2023.

As expected, San Francisco has come out on top with the highest average salaries for art directors, animators, and graphic designers, ranging from nearly $70,000 to $130,000 a year. This is followed by New York and Los Angeles, where illustrators, editors, writers, producers, and directors can thrive and expect an average salary of $85,000 to $117,000 a year.

Other notable cities to include are Hartford, Connecticut, and Seattle, Washington, for technical writers, public relations specialists, and photographers that can find average salaries between $68,000 to $95,000 a year.

Keep in mind, there are many other factors to consider when determining the perfect place to launch or start a career, so we always recommend conducting your own research before making a job decision.

A version of this article appeared on Workamajig.com and is reprinted with permission. You can read the original here .

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Companies are getting more creative in pushing people away.

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Global employee engagement is at a record low with just 23% feeling engaged at work , according to Gallup. It's not just sentiment; it has real consequences for business performance. Consider these numbers from the same Gallup report. Organizations with highly engaged teams outperform those with less engaged teams on multiple measures; for example, enjoying 23% higher profitability and a 68% increase in well-being.

Rather than working to increase engagement, some companies have taken a counterintuitive approach. From unusually restrictive non-disclosure agreements (NDAs) to punitive remote work policies, to downgrading job titles, these strategies have elevated creating disengagement to an art form. More importantly, it raises questions about the evolving nature of the employer-employee relationship. When will workers say "Enough is enough?"

Let's take a whirlwind tour through a few recent headlines showcasing just how creative some companies can be when pushing talent out the door.

Excessive NDAs

Let's start with OpenAI, the artificial intelligence research laboratory. They made waves when reports surfaced about their unusually restrictive non-disclosure agreements. In short, if departing employees didn't sign the exit documents quickly, they were reportedly threatened with the loss of their vested equity. As an article in Vox says , "The policy had the effect of forcing ex-employees to choose between giving up what could be millions of dollars they had already earned or agreeing not to criticize the company, with no end date."

While OpenAI has since apologized and claimed they didn't know those provisions were in place and promised never to claw back vested equity, this serves as an example of the lengths some companies are willing to go to silence employees.

Northern Lights Alert: Beware ‘Head-On’ Aurora Displays, Scientists Say

Nyt ‘strands’ hints, spangram and answers for wednesday, july 10th, microsoft windows deadline—you have 21 days to update your pc.

While having restrictive agreements in place for intellectual property is understandable, when those evolve into "never say anything bad about us or else," one wonders what's going on internally that that extra preventative step is even needed in the first place.

Penalties for remote workers

One company that hasn't gotten the memo that remote work works is Dell. They recently announced a policy that penalizes remote workers and halts their career progression. The company stated that employees who choose to work remotely full-time would not be considered for promotions, arguing that in-person presence is crucial for leadership roles. But, the joke is on Dell — approximately half of Dell's employees chose to ignore the mandate .

Cushman and Wakefield show that return-to-office mandates can boost office attendance by up to 14 percentage points — but that comes at the cost of lowering employee engagement by a significant factor. They estimate that these mandates can lower employee engagement scores by 26 percentage points. Leaders have to ask themselves if it's worth it to have such a steep drop in engagement.

And, as employers get more controlling, employees will get more creative in finding ways around rules that just make no sense from a business perspective. Take " coffee badging ," for instance. This is a practice where someone comes into the office for just long enough to have a coffee and get credit for being in person. They then go home to get their actual work done. Almost 60% of hybrid workers admit to doing this.

Downgrading job titles

One creative tactic to make someone feel undervalued is to demote them in job title only. That's what one large company (who will remain unnamed) chose to do. Overnight, job titles changed — but associated responsibilities didn't. Have an employee who is a director? Not anymore. Now they're a senior manager. For outward appearances, it looks like employees have taken a step back in their careers. The aim of this, of course, was to make people want to leave so they wouldn't have to go through a round of layoffs.

Smart companies will focus on positive engagement

While these examples might seem like isolated incidents, they point to a concerning trend where corporations are behaving incredibly poorly and one could argue, unethically. As companies navigate changing work landscapes, economic pressures, and evolving employee expectations, some appear to be reverting to more controlling practices and policies that don't put their people first. The long-term effects of these disengagement strategies will be significant. Companies will lose top talent, damage their employer brand, and stifle innovation all for saving a few dollars in the short term.

Lindsay Kohler

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Elektrostal

Elektrostal Localisation : Country Russia , Oblast Moscow Oblast . Available Information : Geographical coordinates , Population, Area, Altitude, Weather and Hotel . Nearby cities and villages : Noginsk , Pavlovsky Posad and Staraya Kupavna .

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Elektrostal Demography

Information on the people and the population of Elektrostal.

Elektrostal Population157,409 inhabitants
Elektrostal Population Density3,179.3 /km² (8,234.4 /sq mi)

Elektrostal Geography

Geographic Information regarding City of Elektrostal .

Elektrostal Geographical coordinatesLatitude: , Longitude:
55° 48′ 0″ North, 38° 27′ 0″ East
Elektrostal Area4,951 hectares
49.51 km² (19.12 sq mi)
Elektrostal Altitude164 m (538 ft)
Elektrostal ClimateHumid continental climate (Köppen climate classification: Dfb)

Elektrostal Distance

Distance (in kilometers) between Elektrostal and the biggest cities of Russia.

Elektrostal Map

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Elektrostal Weather

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Elektrostal Sunrise and sunset

Find below the times of sunrise and sunset calculated 7 days to Elektrostal.

DaySunrise and sunsetTwilightNautical twilightAstronomical twilight
8 July02:53 - 11:31 - 20:0801:56 - 21:0601:00 - 01:00 01:00 - 01:00
9 July02:55 - 11:31 - 20:0801:57 - 21:0501:00 - 01:00 01:00 - 01:00
10 July02:56 - 11:31 - 20:0701:59 - 21:0423:45 - 23:17 01:00 - 01:00
11 July02:57 - 11:31 - 20:0502:01 - 21:0223:57 - 23:06 01:00 - 01:00
12 July02:59 - 11:31 - 20:0402:02 - 21:0100:05 - 22:58 01:00 - 01:00
13 July03:00 - 11:32 - 20:0302:04 - 20:5900:12 - 22:51 01:00 - 01:00
14 July03:01 - 11:32 - 20:0202:06 - 20:5700:18 - 22:45 01:00 - 01:00

Elektrostal Hotel

Our team has selected for you a list of hotel in Elektrostal classified by value for money. Book your hotel room at the best price.



Located next to Noginskoye Highway in Electrostal, Apelsin Hotel offers comfortable rooms with free Wi-Fi. Free parking is available. The elegant rooms are air conditioned and feature a flat-screen satellite TV and fridge...
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Located in the green area Yamskiye Woods, 5 km from Elektrostal city centre, this hotel features a sauna and a restaurant. It offers rooms with a kitchen...
from


Ekotel Bogorodsk Hotel is located in a picturesque park near Chernogolovsky Pond. It features an indoor swimming pool and a wellness centre. Free Wi-Fi and private parking are provided...
from


Surrounded by 420,000 m² of parkland and overlooking Kovershi Lake, this hotel outside Moscow offers spa and fitness facilities, and a private beach area with volleyball court and loungers...
from


Surrounded by green parklands, this hotel in the Moscow region features 2 restaurants, a bowling alley with bar, and several spa and fitness facilities. Moscow Ring Road is 17 km away...
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Elektrostal , city, Moscow oblast (province), western Russia . It lies 36 miles (58 km) east of Moscow city. The name, meaning “electric steel,” derives from the high-quality-steel industry established there soon after the October Revolution in 1917. During World War II , parts of the heavy-machine-building industry were relocated there from Ukraine, and Elektrostal is now a centre for the production of metallurgical equipment. Pop. (2006 est.) 146,189.

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6 campaigns that signaled a creative resurgence in H1 2024

As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

Creativity showed signs of emerging from a dark period during 2024’s first half as marketers shook off the hangover from a pair of years that pummeled budgets. A resurgence in brand building could be a response to the perceived overcorrection toward performance marketing since the pandemic. Marketers are also vying to prove their worth as many companies mull adopting generative artificial intelligence, a technology that has already spurred some businesses to trim their human talent, to much consternation .  

Signaling the vibe shift, 2024 began with people still buzzing over a headline-grabbing stunt from the holidays, when Pop-Tarts introduced a pastry mascot to its college bowl game that was willfully sacrificed as a meal for the winning team. A combination of grotesque and funny, “The First Edible Mascot” ploy created with Weber Shandwick helped set the tone for the months ahead and went on to claim the Brand Experience and Activation Grand Prix at Cannes Lions in June .

Marketers didn’t always land on confident footing in H1. Tone-deaf ads —  including several produced in-house — ignited the wrong type of PR while occasions like the Super Bowl delivered few water-cooler conversation starters . Risk-taking remained rare as marketers felt torn between wanting to keep pace with culture and avoid landing in the social media hot seat.

“There’s so much advertising out there that it’s easy to become wallpaper,” said Chris Bellinger, chief creative officer at PepsiCo Foods U.S., who was behind one of the year’s best campaigns so far this year. “Putting something out there that no one feels anything [about] or reacts to it is just not worth it.” 

Below, Marketing Dive has assembled the most impactful marketing from the year’s first half that showed brands mastering media strategy, new technology and other bets that resonated with consumers.

Stephen Tobolowsky stars in a Lay’s ad that nods to his role as the infernally annoying Ned Ryerson in the film “Groundhog Day.”

Lay’s provocative media buy channels ‘Groundhog Day’ 

Seeing the same ad multiple times during a single broadcast (or even ad break) is a familiar frustration. On Groundhog Day, Lay’s leaned into ad frequency madness by running eight spots a total of 75 times on ABC, a media buy representing one-third of the Disney network’s commercial inventory. Maximum Effort, Kimmelot and OMD assisted on “Groundhog Lay’s,” which received 1.4 billion earned media impressions.

To hammer home the repetitiveness, creative paid homage to “Groundhog Day,” with Stephen Tobolowsky (who played Ned Ryerson in the film) visiting the checkout counter multiple times and reliving the same anodyne conversation. Each of the ads shows a different Lay’s chip, building on the storyline as Tobolowsky realizes he’s trapped in a time loop.

“Groundhog Lay’s” came together in just two weeks based on a Maximum Effort pitch while the commercials were filmed in a single day, breaking the typical approach to holiday marketing campaigns that are usually months in the making. With little room to test, the PepsiCo snack brand was able to take bigger risks. 

“I think that actually gave us a lot more freedom and leeway to take some swings and have some fun,” said PepsiCo’s Bellinger.

“Groundhog Lay’s” represented the rare innovative media buy in 2024, a year that has seen linear TV ad spending decline further . And while some viewers — particularly those of “General Hospital '' — griped about the blitz, overall sentiment was 93% positive.   

“You can’t buy that kind of conversation,” said Bellinger. “Live TV was the reason this was able to work, because [the spots] were in sequence … It was appointment TV, which was great.” 

CeraVe scores a Super Bowl win with Michael Cera

Amid a sea of play-it-safe ads at this year’s Super Bowl, few were as well-received as CeraVe’s gloriously weird activation with Michael Cera. The ad, which positioned the actor as the wannabe mastermind behind the L'Oréal skincare brand, was also an outlier for its reliance on earned media. The final spot served as the culmination of a weekslong hype-building play spanning Instagram videos , paparazzi photos , influencer unboxings and podcast appearances . 

“We didn’t have a Super Bowl TV ad with an influencer 360 extension, we had a guerrilla influencer campaign that had a TV ad,” said Adam Kornblum, global chief creative at L'Oréal.

The effort, which teased CeraVe’s first-ever big game ad by leaving consumers wondering what its ties to Cera were, climaxed days before the game with the launch of iamcerave.com and a video spot . The game day commercial — where Cera asks consumers to “let my cream hydrate you” — ended with the brand asserting it is actually dermatologist developed.

I think this campaign probably changed the way people are going to approach the Super Bowl next year.

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Adam Kornblum

Global chief creative, L'Oréal

The campaign was developed and executed with WPP, led by Ogilvy PR North America, and was strategized to align with the brand’s social-first strategy, which has helped it win over Gen Z , while also meeting CeraVe’s commitment to “edutainment,” said Charlie Tansill, Ogilvy North America’s president of PR, influence and social.

In total, the campaign achieved over 32 billion earned impressions and was ranked the most effective Super Bowl campaign on TikTok by ad research company Daivid. The effort, which won the Social and Influencer Grand Prix at the Cannes Lions International Festival of Creativity, also skyrocketed sales for the brand in the weeks following the game, Tansill said.

“I think this campaign probably changed the way people are going to approach the Super Bowl next year,” said Kornblum.

E.l.f. Beauty "So Many Dicks" campaign out-of-home element

E.l.f. centers on purpose with ‘So Many Dicks’ campaign

Purpose-driven marketing plays have been few and far between in 2024 as brands continue to pull away out of fear of backlash, making E.l.f. Beauty something of a trailblazer for its “ So Many Dicks ” campaign calling for more diversity in corporate boardrooms. 

“So Many Dicks” launched in May and takes its name from the finding that there are nearly as many men named Richard, Rick or Dick as women from diverse groups on U.S. corporate boards. E.l.f. is an outlier, as the firm is one of only four U.S. publicly traded companies with a board that’s two-thirds women and one-third diverse.

The most important time to get a message like this out is when the message is being drowned out.

Managing partner and executive creative director, Oberland

Attention-grabbing visuals calling out the preponderance of “Dicks” were placed around New York’s Financial District and stretched to the brand’s social channels. The diversity marketing effort, created with agency Oberland, notably arrives at a time when others have scaled back their DE&I efforts. 

“The most important time to get a message like this out is when the message is being drowned out,” said Lisa Topol, managing partner and executive creative director for Oberland. “E.l.f. is a purpose-driven brand, and they truly represent that board diversity.” 

The campaign is themed similarly to other efforts from E.l.f. and also arrives amid a period of explosive sales growth. The move garnered an overwhelmingly positive response, including calls from others eager to get involved themselves, said E.l.f. Chief Brand Officer Laurie Lam.

“This campaign definitely achieved every single one of our goals and it lives true to our mission,” Lam said.

Heineken’s limited-edition “dumb phone” that lacks internet access and is inspired by brand-commissioned research that indicates a desire by younger generations to unplug.

Heineken unplugs with ‘The Boring Phone’ 

Despite the world growing increasingly digital, younger generations have indicated a desire to unplug , a trend that Heineken tapped into with the release of a limited-edition “dumb phone,” entitled “The Boring Phone,” that lacks internet access. The device was inspired by a brand-commissioned survey of Gen Z and millennial smartphone users, 37% of whom said they check their phones more often than they should while out.

The Boring Phone has one week of standby time and 20 hours of talk time. Though a novelty item, the device is supported by several ads, created in partnership with LePub, that center on individuals putting down their smartphones during nights out to live in the moment. 

“We came to the realization that smartphones are just too interesting for social life. And so the Boring Phone idea was born,” said Sol Ghafoor, chief strategy officer at LePub, in emailed comments. 

The phone debuted in April at Milan Design Week in collaboration with streetwear retailer Bodega, a move that sees Heineken joining the trend of forming non-endemic partnerships to reach new audiences. 

Within an hour of launch, over 24,000 individuals had signed up to try and secure the device, said Nabil Nasser, global head of Heineken, in emailed comments. The move arrived amid a period of sales growth for the brand, and recent recognition at Cannes Lions for other creative swings.

“The campaign has been one of our most successful to date and it’s been great to see the correlation between strong PR results and consumer engagement,” said Nasser.

Starburst’s new brand platform uses generative AI to illustrate the multitude of ways its candies can be eaten.

Starburst vividly illustrates flavor variety with generative AI

Backlash against generative AI in marketing is boiling up as platforms produce suboptimal results while ethical and legal concerns mount . Some brands are still threading the needle in their experiments by applying the emergent tech toward a clear creative purpose. 

Starburst hit the sweet spot with “Different Every Time,” a campaign that leverages generative AI to enhance over 300 bespoke assets and highlight the multitude of ways consumers enjoy flavors of the Mars candy together. Developed with Omnicom’s Team OMC, the effort marks the introduction of Starburst’s first new brand platform and repositioning in over a decade. Snapchat and Spotify integrations round out a Gen Z-friendly media plan.

In video ads, generative AI helps visualize a diversity of fantastic scenarios with different aesthetics, from origami-inspired animation to a walk through of a neon-lit futuristic city. Starburst relied on Getty’s licensed ethical AI models for the execution and enlisted real actors and talent behind the camera, addressing concerns that AI might destroy the human touch . 

“It was shot with real talent and supported with a large production team, in accordance with our policy on responsible use of AI,” said Heather Stuckey, vice president of brands and content, North America, at Mars, in an email. “The result is a campaign not only reflective of the Starburst brand, but an example of what can be achieved when human creativity is augmented by responsible use of AI.”

NBA icons Grant Hill (left) and Anthony Edwards bring back an “Obey Your Thirst” campaign for Sprite that first bowed 30 years ago. Hill featured in the original ads from 1994.

Sprite reinvents an iconic ad for Gen Z

Dipping into an old well can be dangerous territory for a brand. In a culture beset by remakes, the chance of coming off as stale or failing to live up to past glories is high. Sprite avoided the lazy nostalgia trap with the return of “Obey Your Thirst,” an iconic tagline first introduced 30 years ago that has been updated for Gen Z. 

Sprite established itself as a true challenger brand with the original ‘Obey Your Thirst.’

A.P. Chaney

Senior creative director, Sprite North America

For the modernization, the lemon-lime soft drink enlisted NBA Hall of Famer Grant Hill for ads that reinvent his original spots from 1994 while passing the baton to Timberwolves star Anthony Edwards, fresh off an on-court hot streak , and sprinter Sha’Carri Richardson, expected to be a star at this summer’s Olympics. 

“Sprite established itself as a true challenger brand with the original ‘Obey Your Thirst.’ As we continue to push boundaries and celebrate counterculture, we’re deeply connected to the evolving desires and receptiveness of today’s audiences — which means understanding that what it means to 'obey your thirst' may be interpreted differently in 2024 than it was in 1994,” said A.P. Chaney, senior creative director for Sprite North America, in an email. 

Chaney called out a standalone spot with Richardson that strikes a defiant tone, celebrating resilience and following “the sprinter as she rejects societal expectations and stays true to herself in the face of adversity.”

Agencies Majority and WPP OpenX aided in the effort that speaks to the importance of marketing to Gen Z and features “Obey Days,” digital experiences consumers can access by scanning QR codes on packaging. 

A reminder of a deep cultural connection to basketball and sport comes as Coca-Cola-owned Sprite goes toe-to-toe with Starry, a newer offering from rival PepsiCo that signed as an official NBA sponsor last year. While Starry is still trying to make its mark, “Obey Your Thirst” provides a breezy reminder of Sprite’s legacy as well as a look toward the future.

Pop-Tarts’ edible mascot eagerly anticipates its demise at a college bowl game sponsored by the brand.

Honorable mentions:

‘the first edible mascot’ from pop-tarts with weber shandwick.

The Pop-Tarts edible mascot grabbed headlines by balancing the humorous with the disturbing as a brand character was gleefully devoured by hungry collegiate athletes. Its absence from the list is mostly the result of a timing technicality: The stunt happened on Dec. 28. 

Samsung’s ‘Creativity Cannot be Crushed’ with BBH USA

This video responding to rival Apple’s “Crush!” creative misfire — one of the year’s most controversial ads — represented a return to the type of tit-for-tat marketing that has helped drive innovation. But it could’ve been kicked up a notch further with a stronger paid media plan. 

Dove’s ‘The Code’ with Soko and Media.Monks

Dove made a bold proclamation about not using generative AI in lieu of real models in its advertising, but an accompanying campaign sent mixed messages about image generators. Is the technology an existential threat to “Real Beauty” or a potential empowerment tool for women? Can it be both?

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Trump calls Biden 'all talk' in Doral rally after challenging him to debate, golf match

Trump again reiterated his "offer" to another debate with the incumbent president. this time, however, he said it would be man-to-man" and "no holds barred" encounter with no moderators..

DORAL — Donald Trump held a "massive" rally on the 10th hole of the manicured grounds of his golf resort west of Miami on Tuesday night — and challenged President Biden to a contest on the links as well as a one-on-one debate.

Trump spoke before a sweltering crowd and sounded familiar 2024 presidential campaign themes ahead of next week's Republican National Convention. The speech followed a day after Republican National Committee officials released the party's platform. Many of the ideas in the document are ones Trump has talked up in rally speeches since leaving office, including a "drill, baby, drill" energy policy, more tax cuts and the "largest" deportation effort in U.S. history.

No less prominent in his Tuesday rally address was an attack on President Joe Biden's competence — an issue that has surged to the forefront of political conversations since a June 27 debate in which Biden appeared at times confused and incoherent.

Here are five takeaways from the event.

Trump challenges Biden to 'man-to-man' debate, golf contest

Trump again reiterated his "offer" to another debate with the current president. This time, however, he said it would be "man-to-man" and "no holds barred" with no moderators.

Then Trump upped the ante by also challenging Biden to an 18-hole contest on his Trump National Doral golf course, the famed "Blue Monster."

"It will be among the most watched sporting events in history," Trump said, adding that if Biden won, Trump would write a $1 million check to the charity of the president's choice.

But the 45th president said he doubted his successor would accept.

"I bet you he doesn't take the offer, because he is all talk," he said.

Trump takes aim at Kamala Harris

As Biden's attempts to dispel concerns among top Democratic Party supporters about about his mental acuity, Trump addressed speculation that Vice President Kamala Harris might succeed the president as the party's 2024 presidential nominee.

When the crowd booed the thought, Trump sarcastically called Biden's selection of Harris as his running mate four years ago "brilliant," eliciting more catcalls.

"No, it was brilliant because it was an insurance policy, maybe the best insurance policy I have ever seen," he said. "If Joe had picked someone even halfway competent, they would have bounced him from office years ago."

Trump excoriated Harris, saying she had two jobs, securing the border and preventing Russia's invasion of Ukraine, and "both times the result was a deadly failure."

Trump said Democrats engaged in historic cover-up about Biden's 'cognitive abilities'

Trump accused Harris, Senate Majority Leader Chuck Schumer and former House Speaker Nancy Pelosi of concealing Biden's cognitive decline from the U.S. public.

"They are co-conspirators in the sinister plot to defraud the American public about the cognitive abilities of the man in the Oval Office," he said.

Trump harkens to debate comment about 'Black jobs'

Trump again decried the flow of immigrants across the border, again stating he believes many are coming from insane asylums and prisons and alluding to the fictional serial murder Hannibal Lecter from the 1990s "Silence of the Lambs" movie.

He then said that the people who "most want" the "open border" sealed are Hispanics and Black workers, and families who he said are most at risk of losing jobs and housing.

"They don't want their jobs taken. They don't want their homes taken," he said of Latinos, and then added: "And you know who it affects the most is Black people, because these people are coming in and taking jobs at levels no one has seen before."

America at 250: Fear of polarization grows with landmark Declaration of Independence anniversary in two years

No announcement of a vice presidential running mate

Trump is said to be considering Florida U.S. Sen. Marco Rubio, who grew up in West Miami, just south of Trump National Doral, as his vice presidential running mate. He has also said U.S. Sens. J.D. Vance of Ohio and Tim Scott of South Carolina are on the list, along with North Dakota Gov. Doug Burgum.

Trump did name drop Rubio various times, starting after he chided Vice President Harris.

"I don't think Kamala Harris' California socialism is going to go down well with the people of Doral, the people of Miami or the people of Florida," he said. "Because in Florida we don't want socialism. We want our freedom, right? And we have a lot of people, right, Marco, from Cuba, from Venezuela, from all over and they don't want to hear about socialism or communism."

Then, in noting the large media presence covering the speech he quipped: "I think they probably think I'm going to be announcing that Marco's going to be vice president because that's a lot of press."

Trump later teased Rubio's veep possibility in noting that he would offer legislation to Congress to end the taxation of tips. He asked Rubio if he would vote for the measure but then corrected himself saying the Florida lawmaker "might not be there" to vote on the measure in Capitol Hill.

Antonio Fins is a politics and business editor at  The Palm Beach Post , part of the USA TODAY Florida Network. You can reach him at  [email protected] .  Help support our journalism. Subscribe today .

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