flipkart crm case study

In 2018, Walmart acquired a 77% stake in Flipkart for approximately $16 billion. This deal valued the 11-year-old Indian e-commerce firm at $20.8 billion. Immediate Impact. The acquisition provided SoftBank Vision Fund with a profitable exit, as they had previously invested heavily in Flipkart.

Follow. Flipkart implemented a CRM system to centralize customer data, improve the customer experience across channels, and increase customer retention. The CRM system allowed Flipkart to gain valuable customer insights, run targeted marketing campaigns, improve demand forecasting and inventory management, and enhance after-sales customer service.

Flipkart, the poster child of Indian e-commerce, was an early entrant in the nascent Indian e-commerce market and quickly established itself as the leading company in this space. Flipkart has grown into an online retail giant, valued at over USD 15.2 billion as of 2015. Flipkart has been selling over 30 million products from more than 50,000 sellers in 70+ categories as well as has 30 ...

How to implement eCRM in flipkart: The flipkart has an efficient use of electronic customer relationship management with focusing customer in mind. 1. Grocery/Super Mart: Launching into the grocery sector, Flipkart presents Super Mart which aims to bring you the essential products of every day. From legumes,

Flipkart was launched in 2007 as an online platform for selling books by Sachin Bansal and Binny Bansal. Ten years later, the e-commerce company had 54 million active users and 100,000 plus sellers and had sold 261 million units. The founders had taken several steps to garner this growth, by making investments in technology, undertaking high ...

Flipkart Ads X Unilever Case Study. 04 OCT 2021. First Among Equals - How Flipkart Ads drove Purchase Intent for some of Unilever's best-known brands. Read More. FMCG. Flipkart X Whisper: Cutting Through The Clutter. 04 AUG 2021. How Flipkart Ads Partnered With Whisper To Deliver Social & Business Impact .

This comprehensive case study delves into various aspects, such as Flipkart's marketing strategy, brand awareness, SWOT analysis, and operational methods. Furthermore, it seeks to anticipate the ...

Two young alumni of IIT Delhi—Sachin Bansal and Binny Bansal (not related)—while working at Amazon conceived of an electronic bookstore and ventured a start-up under the name of Flipkart with modest facilities of an office in a 2-Bed-room-Hall-Kitchen (2 BHK) residential apartment in Koramangala in Bangalore with just two computers and an overall investment of ₹400,000.

Flipkart kicked off its "India Ka Fashion Capital" campaign with a bang: the brand complemented its TV spot with a variety of YouTube ads to maximize its reach while running search and dynamic display ads in support. This ensured that Flipkart Fashion would be visible to consumers across multiple touchpoints, and using audience insights ...

Abstract. Flipkart is not an Indian company since it is registered in Singapore and majority of its shareholders are foreigners. Because foreign companies are not allowed to do multi-brand e-retailing in India, Flipkart sells goods in India through a company called WS Retail.

They replaced the tedious manual dialing out process with AMEYO to intelligently dial out numbers. Flipkart later implemented more features from AMEYO to fit into their inbound processes and seamlessly integrate with their in-house order management system (OMS), CRM, and dispatch system. The solution also implemented the Customer Manager API ...

The Flipkart case offers insights on how the Indian e-commerce industry has evolved, challenges that the Indian e-commerce industry faces, and an understanding of Indian consumer behavior relative to e-tailing businesses. The case covers business strategies, technological innovations, and utilization of technology that is needed to gain ...

The case study of Flipkart's marketing strategies highlights the potential for the future of e-commerce. About Flipkart: History and Leadership. Flipkart is a top online marketplace in India with a fascinating history. It was started in 2007 by Sachin Bansal and Binny Bansal. These founders made it a strong e-commerce player.

Abstract. Flipkart was launched in 2007 as an online platform for selling books by Sachin Bansal and Binny Bansal. Ten years later, the e-commerce company had 54 million active users and 100,000 ...

Business Model of Flipkart. Under this section, we will cover the Market Share, Product Offering, Target Audience, Funding/Investors and the Competitor Analysis of Flipkart. 1. Flipkart' Market Share. Existing India's leading e-commerce platform, Walmart-owned Flipkart has gone toe-to-toe with Amazon.

End-to-end Case Study on Marketing Strategy of Flipkart and Advertising Campaigns. Hey there! My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India. Practical assignments, case studies & simulations from Harvard Business Review helped the students from ...

Flipkart Case Study: Customer Relationship Management. 3611 Words15 Pages. Customer Relationship Management PROJECT Submitted By - Group II Avik Aviral Jamal Jaskaran Rahul Shivendu Zeeshan REASONS FOR CHOOSING FLIPKART • Flipkart is not your traditional e-commerce site that you have to pay first and then you product gets delivered.

Flipkart: Emerging Paradigm of the Digital Era P. Bala Bhaskaran1 and Nasheman Bandookwala2 Abstract The case is set around the acquisition of majority shares of Flipkart by Walmart. The case traces the evo-lution of Flipkart as a startup and explores the context of acquisition by Walmart as well as the strategic fit between the two firms.

Helpline073473 92745. Flipkart Success Story and Case Study. Flipkart Success Story and Case Study - Launching a startup is perhaps every youth's dream these days, but only a few possess the right mindset, strength and courage to do so. If we ask you to name a few successful startup stories, we are sure that the names 'Flipkart ...

Flipkart is India's most popular e-commerce website, known for its innovative business model. Flipkart is the leading Indian eCommerce website founded by Sachin Bansal and Binny Bansal in 2007. The company is headquartered in Bengaluru, India. This Indian eCommerce store has brought a revolution to the Indian e-retail industry.

Flipkart Case Study: Marketing and Advertising Campaigns. written by Waffle Bytes May 19, 2022. Flipkart is an e-commerce Indian-based online marketplace, founded in 2007 by two friends Sachin Bansal and Binny Bansal. The fact is that Binny Bansal is a former employee of Amazon. Sachin had referred Binny to Amazon, which till then had been ...

A comparative study of Flipkart.com with one of the close competitor Amazon.com delivers the information about the different strategies to succeed in e-commerce market and different opportunities available in India. Keywords: E-commerce, E-tailers, Online Shopping, Shopping Experiences, Strategies. 1. INTRODUCTION

Midterm Case Study Abdelrahman Younes Eslsca University MKT521: Marketing Management Dr. Ann Adham November 29, 2023. This case study provides a comprehensive view of India's e-commerce market, primarily focusing on Flipkart and Amazon and their strategies to capture and retain market share. The study explores various aspects such as the growth ...

This case study aims to understand the marketing strategy ,brand awareness, SWOT analysis ,functioning of Flipkart. It aims to predict the future roadmap and also aims to find significant threats to Flipkart in the near future. INTRODUCTION Flipkart an e-Commerce company founded in the year 2007, by Mr. Sachin Bansal and Binny