marketing communication ppt

Free Marketing Communications Plan Templates

By Joe Weller | March 4, 2021 (updated November 4, 2023)

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Choose from a roundup of the ultimate free marketing communications plan templates in Microsoft Excel, Word, PowerPoint, and PDF. Save time and support your communications strategy by using fully customizable templates.

On this page, you’ll find an integrated marketing communications plan template , an annual calendar for marketing communications , and links to sample marketing communications plan templates .

Marketing Communications Plan Grid Template

Download Marketing Communications Plan Grid Template

Microsoft Excel | PDF  | Smartsheet

Whether you’re focusing on digital marketing, a specific campaign, or messaging for multiple audiences, this template makes it easy to view your communications plan in a compact format. For each target audience, add details about the strategy, tactics, and timeline. Fill in the space so that assigned owners can keep track of who is responsible for each deliverable. You can easily edit the template to reflect your specific audience and marketing objectives.

Integrated Marketing Communications Plan Template

Download Integrated Marketing Communications Plan Template

Microsoft Excel | Microsoft Word | PDF  | Smartsheet

Use this template to develop a comprehensive and strategic marketing communications plan template. There are sections for an executive summary, a situational analysis, a SWOT matrix , the target audience, the brand positioning , the unique selling proposition, and the creative strategy. In the last section of the template, identify metrics and evaluate performance. For an integrated B2B marketing communication plan template, complete the target audience section to create profiles of business prospects, and develop relevant messaging and strategic campaigns to target qualified leads.

Annual Marketing Communications Plan Template

Download Annual Marketing Communication Plan Template

Microsoft Excel | Smartsheet

This template offers a yearly calendar for planning marketing communications on a monthly, quarterly, and annual basis. Each month is divided into weeks for more detailed planning. Enter your goals, along with communications activities for various marketing channels, from public relations and events to social media and advertising. Build a detailed timeline for implementing your marketing communications strategy.

Marketing Communication Budget Plan Template

Download Marketing Communications Budget Plan Template - Microsoft Excel

Create a budget plan for your marketing communications campaigns. View projected costs in a spreadsheet format and a pie chart for a quick overview of the distribution of expenses. This template includes example data to show how the final budget will appear. The sheet automatically calculates subtotals and lists total projected costs at the top of the template.

Nonprofit Marketing Communications Plan Template

Download Nonprofit Marketing Communications Plan Template

Microsoft PowerPoint  | Google Slides  | Smartsheet

Designed for nonprofits, this marketing communications PowerPoint template includes two slides. The first one shows objectives, key messages, and a communications planning grid with target audiences and delivery methods. The second slide provides a task schedule with a monthly timeline, assigned owners, and deadlines. Develop a strategic plan targeting donors and partners, as well as a calendar for carrying out the plan. Customize the template by changing colors, symbols, or column headings.

Marketing and Communications Plan Examples

For more marketing communication plan templates, examples, and expert tips on strategy, crisis communication planning, and other topics, visit our ultimate communications toolkit . To see what an integrated marketing communications plan looks like, view this sample integrated plan from Kmart. Another marketing communication plan example comes from Toyota. This version shows the outcome of each planning stage, from market overview to analysis, strategy, and budget.

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• Module 1: What Is Marketing?
• Module 2: Marketing Function
• Module 3: Segmentation and Targeting
• Module 4: Marketing Strategy
• Module 5: Ethics and Social Responsibility
• Module 6: Marketing Information and Research
• Module 7: Consumer Behavior
• Module 8: Positioning
• Module 9: Branding
• Module 10: Product Marketing
• Module 11: Pricing Strategies
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• Module 14: Marketing Globally
• Module 15: Marketing Plan
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Marketing Communications

Published by Arline Logan Modified over 8 years ago

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Presentation on theme: "Marketing Communications"— Presentation transcript:

16 Integrated Marketing Communications

INTEGRATED MARKETING COMMUNI- CATIONS AND DIRECT MARKETING C HAPTER.

Promotion Means Effective Communications Marketing Chapter 15.

Promotional Mix Marketing Mix: Product Price Promotion Place

Marketing Mix PROMOTION Notes Martin Krištof spring 2005.

1Chap. 14 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Integrated Marketing Communications Prepared by Deborah Baker Texas Christian.

Chapter 14Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared.

Chapter 14Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 Learning Outcomes: Chapter 14 Integrated Marketing Communications.

Copyright Cengage Learning 2013 All Rights Reserved 1 Chapter 16: Promotional Planning for Competitive Advantage Introduction to Designed & Prepared by.

© 2003 Prentice Hall, Inc14-1 Market Communication.

©2003 South-Western Chapter 12 Version 3e1 chapter Integrated Marketing Communications 12 Prepared by Deborah Baker Texas Christian University.

Integrated Marketing Communications

Marketing Management (MKT 261)

Copyright © 2015 McGraw-Hill Education. All rights reserved

A REVIEW OF: PROMOTION/IMC & ADVERTISING FRAMEWORKS

© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Promotional Concepts & Strategies

Marketing: An Introduction Integrated Marketing Communications: Advertising, Sales Promotion, and Public Relations Chapter Thirteen Lecture Slides –Express.

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Home PowerPoint Templates Marketing Marketing Communication Plan PowerPoint Template

Marketing Communication Plan PowerPoint Template

Download the Marketing Communication Plan PowerPoint Template to showcase your marketing strategies effectively. A marketing communication plan is an outline to the stakeholders that describes all the marketing efforts and advertisements employed for a product or service. This involves information like the target audience, message for the audience, advertisement modes, and communication objectives. We have designed this template for professionals and marketers to communicate their marketing plans in the executive sessions. The professional design of the template engages the audience and makes the presentation understandable. This template is created using 100% editable PowerPoint elements. Users can edit this template using all Microsoft PowerPoint versions, Google Slides, and Keynote. 

Our Marketing Communication Plan PowerPoint Template has a unique style, containing 12 slides with an attractive color scheme. The title slide helps professionals display the name and logo of the company. After that, there is a table of contents slides for the users. Further, the following slides are available in the template:

• Introduction: This slide displays the key message for the customers, and users can also mention their marketing goals and objectives.
• Marketing Mix: This explains the 7Ps of marketing and highlights the significant aspects of the marketing communication plan.
• Marketing Plan Framework: Here, users can demonstrate the overall structure of their marketing plan. The slide consists of editable textboxes arranged in rows and columns to mention the necessary details about the key points.
• Target Audience Analysis: This slide aids professionals in presenting their target audience and the type of customers they need for their business.
• Message for Target Audience: Professionals can describe the particular messages for the target audience based on different parameters.

Next are slides for marketing communication, roadmap , implementation plans, and pricing. The human infographics used in the template enhance the visuals of the template. We have provided editable textboxes and other PowerPoint icons to display the content graphically. Moreover, tables and timelines are also used to present the marketing plan clearly and comprehensively. Furthermore, users can change the template colors, images, and graphical items used in the template. So, if you want to create interactive PPT presentations for communicating the marketing plans of your organizations, get this template and edit it now!

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Marketing Communication PowerPoint (PPT) Templates:

Elevate your brand’s presence with effective communication using marketing communication strategy PPT templates. Our collection makes visualizing, tracking, and making marketers’ plans easy and convenient for all stakeholders. Whether it’s a product launch, a new marketing campaign, or a brainstorming session, the marketing communication PPT template helps to create a lasting impression that drives sustainable growth. Filled with animated designs and infographics, create an everlasting impression using marketing communication PPT templates.

Product Pricing

What is a marketing communication template.

A marketing communication PPT template is a pre-designed presentation that assists in crafting consistent and effective messages for marketing purposes. It helps businesses streamline communication efforts and ensures brand consistency across various marketing channels.

What marketing elements can I use to create a marketing communication presentation?

With the help of marketing communication presentations, you can create a wide range of materials, including brochures, flyers, email marketing, social media posts, press releases, and more.

Who can use the marketing communication PPT template?

Marketing communication PPT templates are ideal to be used by various individuals and professionals, including sales and business development, marketing managers, marketing consultants, public relations professionals, product managers, educators and trainers, entrepreneurs, etc.

Can I download the marketing communication PPT for free?

Yes, you can browse and easily download marketing communication PPT for free from SlideUpLift. We have a vast collection of pre-designed, fully customizable free marketing communications and strategic templates. These templates are also compatible with both PowerPoint and Google Slides.

Where can I use a marketing communication process PPT template?

A marketing communication process PPT template can be used in various business settings. Whether you are preparing a marketing strategy presentation for internal stakeholders, pitching new initiatives and ideas to potential clients, or conducting training sessions for your marketing team, this template is a valuable tool.

In what industries integrated marketing communication PPT templates can be used?

The integrated marketing communication PPT templates can be used in various industries including Consumer goods and retail, IT, healthcare, finance, media and entertainment, hospitality, automotive, professional services, academics, etc.

How To Create and Execute a Successful Marketing Plan?

To create a successful plan in PowerPoint and Google Slides presentation focused on Marketing , follow the below-mentioned steps:

• Conduct a market analysis using comprehensive market research tools.
• Create a marketing calendar prioritizing your marketing objectives and goals.  
• Make slides focusing on developing marketing plans and strategies .
• Create a marketing roadmap along with timelines.
• Conduct regular monitoring by making marketing dashboards , performance reviews and surveys .

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Introduction to Integrated Marketing Communication

Module 1 MC-PUP Open University

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Marketing of Scientific and Research Organizations

Mirosława Olearnik

Integrated marketing communication evolves evidently with the development of today&#39;s markets, their participants and technology - in the light of contemporary research. The objectives of this article are: firstly, to show the evolution of the models of integrated marketing communication ICM in the light of current research; secondly, to analyse the configuration of various ICM tools (traditional and Internet) which constitute the level of operationalization of ICM models and thirdly, to formulate business and brand implications. The article is based on research-based secondary sources (scientific journals) and empirical (case study). The results of the discussion are: the concept of the strategic dimension of integrated marketing communications in the enterprise and the proposal of its operationalization in the form of a 360 degrees communication model.

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Marketing is an integral part of every organization and the term marketing communications was initially seen to be a managerial task. Most marketing communication methodologies are focused on advertising, sales promotion, direct marketing and public relations. The new technological innovations provide an opportunity to enhance the visibility products and promotions. Further, they actively engage consumers through various media. Due to the continuous development and innovations in the digital media the original proposal of IMC framework has become partially or fully obsolete. The main objective of this paper is to evaluate the theoretical review of IMC during the last decade.

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Marketing Communications goes under a number of names but it is most easily recognised as the promotions element of the 4Ps of the marketing mix. Integrated Marketing Communications is not a new concept but the need to integrate a variety of often disparate promotional activities has taken on a new imperative over recent years. The fact that integration of marketing communications does take place is unquestionable but the degree of integration is often minimal. The need to strive for greater integration is considered inevitable by many although the means by which such integration may be achieved is uncertain. The paper identifies and briefly describes four reasons for the problems encountered in achieving integration, in particular, concern is expressed over the current restrictive use of marketing communications language and taxonomy. It is suggested that a useful starting point to overcoming these problems is to review how we think about integration and a new way of conceptualising the various aspects of integrated marketing communications is proposed. A ‘mindscape of marketing communications’ is offered to describe the marketing communications mix in a way which can better embrace its many and varied activities and encourages more integrative thinking about the use of its various elements. Significantly, the additional roles of customer contact management and database management are considered paramount in an era of integration. The authors present their approach as a ‘working model’ for further discussion through which, it is hoped, it may be refined and improved.

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Enthrall your audience with this Strategic Guide For Integrated Marketing Communication Powerpoint Presentation Slides. Increase your presentation threshold by deploying this well-crafted template. It acts as a great communication tool due to its well-researched content. It also contains stylized icons, graphics, visuals etc, which make it an immediate attention-grabber. Comprising ninety five slides, this complete deck is all you need to get noticed. All the slides and their content can be altered to suit your unique business setting. Not only that, other components and graphics can also be modified to add personal touches to this prefabricated set.

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