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How to Create a Stunning Presentation Cover Page [+ Examples]

Published: January 06, 2021

When you're focused on creating a meaningful, persuasive presentation, it's easy to overlook the cover page. But giving that first page of your deck a little more love can actually go a long way towards grabbing your audience's attention early on and setting the tone for the rest of your presentation.

A stunning presentation cover page can intrigue your audience into wanting to know more and increase engagement with the information you’re presenting. On the other hand, a lackluster slide, or even the lack of one, can dampen audience enthusiasm for your presentation, and maybe even your own.

You've put so much work into your presentation -- why waste that valuable real estate on the first slide of your deck?

In this post, we'll cover the basics of creating a presentation cover page that's informative and attention-grabbing. Let's dive in.

What's included in a presentation cover page?

A good presentation cover page accomplishes three simple things:

• It introduces the topic with a straightforward title.
• It introduces you (and your organization, if applicable)
• It sets the tone of your presentation.

We probably don't need to tell you this one, but your presentation cover page should be centered around a title. And ideally, a title that's straightforward, descriptive, and simple. If you're finding it hard to keep your title short, add a subtitle (in smaller print) to clarify what you'll be speaking about.

Next, identify the person (or group) who will be giving the presentation. In some cases, this will be as simple as including your own name, and in others, you'll want to include your company name, logo, department, or other identifying information. As a general guideline, you'll need less identifying information if you're giving an internal presentation.

If your audience is mainly folks outside of your company (or there are plans to distribute your deck externally) you'll typically want to include more information to identify your company clearly.

A successful cover page sets the "tone" of your deck -- but what does that really mean? The colors, imagery, fonts, and placements of different elements on your cover page all create a specific visual style that the rest of your deck should follow.

A well-designed page conveys a sense of professionalism and preparedness that a simple monochrome text slide simply cannot. Even if you're not a design expert, you need to pay attention to the aesthetics of your cover page. Fortunately, it's easier than ever to find free, professional-looking presentation templates without needing a degree in graphic design. Whatever you choose, it's important to remain relevant to your presentation (and, if applicable, your company's branding).

We'll explore a few examples of cover pages below so you can see how different elements converge to set the tone for a variety of different presentations.

Presentation Cover Page Examples

Below, we've compiled a number of presentation cover pages that succeed in different areas. Remember: there's no single perfect format for a presentation cover page, but hopefully, you get some inspiration from this list.

Setting An Emotional Tone

The right presentation page can set an emotional tone as well as a visual one. This presentation cover page for a nonprofit conveys a mission-driven approach to protecting nature, with a well-selected, relevant image, and a call-to-action directly in the subtitle. (Photo by Andy Køgl on Unsplash )

Focusing on a Photo

You don't need to overcomplicate the format of your cover page, especially if you have a great photo to use as a full background image. A simple stock photo here provides a clean backdrop for this presentation on remote work. Just make sure your title text is legible over any background photo you decide to use. (Photo by Corinne Kutz on Unsplash )

Leading With Your Brand

Even if you're the central speaker for a presentation, it might make more sense to highlight your team or brand on your cover page, instead of including your own personal information (you can always include your own contact info at the end of your deck for follow-up questions). Context (if you're speaking at a particular event or annual meeting) can be important to highlight as well on your cover page.

There's a big difference between a cover slide you didn't put much thought into and a slide that makes good use of whitespace and leans on strong copy. Sometimes, the best way to lead an audience into your presentation is to create space for a little mystery.

If you're giving a more casual presentation or a pitch that doesn't need to follow a particular format, consider going the minimal route and opening with a simple cover page slide that asks your audience a question (one that you of course plan to answer).

Set a Purpose

Many presentations include an agenda slide directly after your cover slide, but that doesn't mean you can use your cover slide to set a clear purpose upfront. Consider using your subtitle to explain a more robust (but still simple!) description of what you'll cover.

Presentation Cover Page Templates

Instead of creating your presentation cover page from scratch, using a template can take much of the work out of the process. Check out these websites for templates that you can use for your presentation or for inspiration to create your own designs.

A tried-and-true favorite of many marketing teams, Canva offers up a wide selection of modern, drag-and-drop presentation templates with truly unique cover pages. If you're on the hunt for a cover page that looks like you hired a graphic designer to create it just for you, Canva is a good place to start your search. Canva offers both free and paid options.

Beautiful.ai

Beautiful.ai has an intuitive, highly-customizable presentation builder that allows you to import your own visual elements directly from your computer or a Dropbox folder. Like Canva, they offer a number of free and paid template options (with great cover pages). Their biggest differentiating feature is their (frankly, very cool) adaptive AI technology, which intuits how you're trying to design a slide and makes changes automatically to suit the direction of your project.

For a completely free option with cover page starter template to suit a wide range of different projects across different formats, check out EDIT. Their online tool is specifically designed to create cover pages in a simple, easy-to-use interface.

Another highly-customizable template source is Visme, which gives users the ability to select a starting template from their (expansive) library and customize elements in a simple web editor.

VectorStock ®

VectorStock® has a massive selection of PowerPoint presentation cover page templates for purchase if you're looking for something that's ready to plug and go without the need for customization (beyond adding your own name and title, of course).

First Impressions Matter

For better or worse, audiences will judge a presentation by its cover page. Because of this, it’s vital that you give your cover page the care and attention that it deserves. Ultimately, a cover page isn't simply a placeholder, it’s a vital component that can drum up interest for your presentation. The best part is that with the tools available online, you don’t have to be an artist to create a stunning presentation cover page.

The featured image on this post was created using a Canva template.

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How to Design a Great Presentation Cover Page

A cover page is a quick and easy way to add polish to your presentation. We'll cover a few tips for creating a great cover image, and we've got ten free PowerPoint cover image templates you can download at the bottom of the page.

The cover image sets the tone for your presentation—you don't want to dive right into the content—and is a great opportunity to start your deck off on the right foot.

What to include

Your cover image should include these basic facts:

• Title Short and sweet.
• Your contact information. Email or phone number
• Your company logo. It's all about branding.

Bonus tips:

Cobranding. Presenting to a customer? Add their logo to personalize the presentation.

Conferences. Including your Twitter handle is a great idea—you might gain some followers, and it gives your audience someone to tag when they gush about your awesome presentation.

Know your Audience

Consider how your audience will view your presentation deck (projected, on their laptop, or printed like it's 1995), and make sure that the scale of your design is appropriate.

If you're presenting at a conference, your type needs to be big enough to read from the cheap seats, and make sure you have enough contrast that the text is legible even if there's poor projector quality. You don't want your audience squinting at the screen before your presentation even starts. And remember—the title page will be what's on screen when you're getting ready—walking up to the stage, fixing your microphone, or just swallowing back the sheer terror of public speaking.

If you're emailing the presentation, make sure your cover image works well as a thumbnail. That will be the first thing your reader sees when she receives the file—and, let's face it, a better image is going to drive more opens than a boring one.

Know your brand

If you have an established brand, your cover image needs to reflect it. One of the biggest problems we see with decks out in the wild is when the creator goes off-brand and uses the wrong colors or typeface. Imagine how surprising it would be to see a presentation from Coca-Cola without their trademark red, or Facebook without their blue.

Cover Image Techniques

Now that we have the basics down, here are some techniques you can use make a well-designed cover image.

Stock Photography

The workhorse of cover images is stock photography—an attractive photo with plenty of negative space, then place your text on top of it. The trick is to find the right photo and make it work for you. Pexels is a great place to find free images you can use anywhere. When you're looking for stock photos, keep these tips in mind to help you find the right image.

Sometimes you'll need to do a quick bit of editing to make the image work for you. The important thing is to find an image that works in the background —one that lets your reader focus on your message, not the photo. These images tend to look boring all by themselves—you need to use a bit of imagination to see how it will work once you layer text on it.

Once you have an image, you can desaturate and tint it to give it better contrast for your text, or manipulate the image to give it more negative space, as you see below.

Typographic

Nice typography will take a you a long way, and it's something you can do in PowerPoint without any special tools. We're in a renaissance of great, free fonts. Take a look at this selection of the best Google Fonts from the always awesome TypeWolf for inspiration.

Using custom fonts can be tricky in PowerPoint. If you're having trouble getting your fonts to show up, take a look at this article . If you're sharing the PowerPoint with others, they'll need to have the fonts installed (we recommend always exporting your deck to PDF before sharing with customers to avoid font problems).

We all know PowerPoint isn't the greatest design tool—but it does the basics well enough, and you can use it to make a minimal design that works well.

Even though they're "easy" to do, with the right layout and sense of balance you can make a design that really sings with hardly any design elements.

Strong color combinations, simple shapes, and nice typography can yield a cover page that looks great without searching for stock images or opening Photoshop. Need a little help with color combinations? Check out Kuler from Adobe .

Free PowerPoint Cover Page Templates

We've made examples of the styles above for you to download and use. These are completely free—do whatever you like with them!

Coffee Cup PowerPoint Cover

Requires  open sans download powerpoint file, beach powerpoint cover, requires  playfair display download powerpoint file, office building powerpoint cover, requires  open sans and playfair display download powerpoint file, circles powerpoint cover, bridge powerpoint cover, desk powerpoint cover, design tools powerpoint cover, simple powerpoint cover, tiled background powerpoint cover, topographic background powerpoint cover.

Enjoy! If you need some ideas to get you started, take a look at our portfolio of decks we've designed . Or if you'd like a little help on your next project, we're happy to help .

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6 Tips to Create an Eye-Catching Presentation Cover Page

Table of Contents

• What Is a Presentation Cover Page? 

6 Tips to Create a Winning Presentation Cover Page

• Key Takeaways 
• Conclusion 

A good presentation cover page is just as important as the content inside it, but a great one will also draw attention and give your presentation an extra lift. By drawing attention to your presentation’s topic upfront, you can compel your audience to want to know more about what you have to say.

The cover page is one of the first things the audience will notice about your presentation. So, you must make a good first impression, and immediately. An effective PowerPoint cover page can set the tone for your entire presentation, and engage the audience from the get-go. And to get better at creating presentation cover page designs , you need to understand what an ideal presentation cover page is. 

What Is a Presentation Cover Page?

When it comes to presentations, don’t underestimate the value of a powerful and captivating title slide. It’s one of the easiest and quickest ways to get people’s attention. A sound presentation cover page design helps achieve two crucial goals. 

• Clarity in terms of the topic
• A strong introduction to your brand

In a nutshell, your PowerPoint cover page (or any other presentation cover page for that matter) exposes your viewers to the main points of your presentation. It should also pique their interest and make them want to hear more. Now, let’s move on and understand the steps involved in creating a stunning cover page .

The cover page of the presentation is often the first clue that people get about what you are going to speak about. Therefore, you need to make sure that it’s clear, concise, and compelling. To ensure this, we have put together a few easy tips for you. 

1. Come up with a catchy title

It’s ideal to come up with a title that’s plain, descriptive, and easy if you’re delivering a presentation to a bunch of people who don’t know much of what you’re going to say. If you’re having trouble cutting down a long title, you can include a subtitle underneath that explains what you’ll be delivering information on.

You can get away with anything more intriguing or artistic, depending on the topic of your presentation, but make sure your title is not too obscure or incomprehensible. For example, the title in the below-mentioned slide is easy to understand and captivating as well. Notice how the word “Conference” has been highlighted and is followed by supplementary text underneath. 

2. Check the overall tone

Why does the tone of your presentation, specifically the cover page, matter so much?  

The cover page paves the way for the rest of your presentation, and audiences are quick enough to decide whether they want to continue watching the presentation judging by its tone. But what do we mean by tone? In this context, tone means the overall style of the presentation.

A presentation cover page must dictate the objective in a professional yet quirky manner to attract and retain your audience’s attention. It should represent the worthiness and quality of your overall content. 

Apart from that, recently, aesthetics have become the topmost priority for many marketers. We, as humans, find aesthetics in everything, and easily get attracted to it. That’s why having an informative yet aesthetic cover page can set you apart from your competitors. 

Here’s an example of how tone and aesthetics should go together in a presentation cover page design. 

3. Humanize your cover page

Humans are emotional beings. A good presentation page can do more than just present the work; it can set an emotional tone for the rest of the site. 

You want to be able to wow people with your presentation, but that doesn’t mean you need to be flashy, unemotional, or insensitive. On the contrary, if you create a cover page that uses emotions to get people excited about your work, nothing like it. They will not only know what to expect but will also be able to connect with your presentation on a deeper level.

Let’s look at an example of an emotion-driven approach for presentation cover pages.

4. Shed some light on your brand

While it’s great to illustrate your objective on the cover page, it is also equally crucial to throw some light on your brand. In general, the opening page of your deck should convey what your company does. After all, it’s the first impression people will have of your company or project.

While you may be tempted to include your own photo and contact information on the cover page, it may be more appropriate to emphasize your team or brand instead. 

Here’s a brilliant example. 

5. Keep it simple

As a content creator, you must make presentation cover page designs that educate and inform your audiences. You can do so effectively by going minimalistic.

Having too many pictures and words can distract the audience and confuse them. That is why having a minimal background is extremely important. It also lends professional and clarity to your presentation.

Check out this example to get a sense of what a minimalistic cover page should look like. 

6. Use bold fonts

Last but not least, you should use bold fonts to display your ideas perfectly on the cover page. Strong fonts that include letters and numbers will attract eyeballs immediately.

Therefore, whenever you’re preparing a presentation cover page design, make sure you’re using bold and simple fonts, and not complex and thin fonts. 

Here’s an example of a presentation cover page that has a bold font. 

Key Takeaways

• A presentation cover page is a basis on which your audience decides whether to give their attention to the rest of the deck. 
• To create a stunning cover page for your presentation, you need to ensure it has a catchy and short title.
• The cover page should go well with your brand’s tonality.
• Ensure you add emotions to attract your readers.
• Add a little about your brand/business as well. 
• Follow a coherent tone for the cover page, which can be carried forward to the rest of the presentation.
• Smartly use bold fonts to capture the audience’s attention.

The cover page of your presentation is the first thing your audience will see. So, it’s important to make a great first impression with it. A well-designed presentation cover page can highlight the topics of your presentation and pique the interest of your audience. You’ll want to keep the design simple and clean.

In order to create a stunning cover page for your presentation, there are certain things you need to take care of and implement. For starters, you can keep your title short, and if there’s something more you want to add to the title, you can insert it as a subhead. Next, you should add some emotion to your cover page to gain your viewer’s attention. Apart from this, you should try and experiment with bold fonts, as they catch the viewer’s attention immediately. 

You must also add a minimalistic background to your cover pages, as too much information and pictures can confuse the viewers. And lastly, do not forget to add information about your brand or business to get your viewers acquainted with it. Remember, a great cover page can win half of your viewer’s heart, so make sure to make it as stunning as possible. 

A presentation cover page is the first thing your viewer gets to see. Basically, it is the first slide that informs your viewers about the presentation and its objectives.

An ideal PowerPoint cover page should have a captivating title, engaging imagery, and details about the company.

For the cover page, you should use bold fonts to attract the viewer’s attention and make a lasting impact. 

Yes, infographics help give viewers a clearer picture of your message. They may make them proactive listeners as well as responders.

Numbers attract viewers. So if you have statistics to back your claims, and if they’re relevant or fit the title, you should definitely go ahead and use them. 

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When it comes to presentations, you have to know from the start that you should always come up with an engaging cover if you don’t want to bore your listeners. We all know that an impressive cover does wonders, no matter if we’re talking about business presentations or report presentations, so pay attention when creating it.

Fortunately for you, Flipsnack has got plenty of presentation cover templates to fit your needs; so the only thing that you have to do is to choose your preferred one and start personalizing it! We assure you that you don’t need any design skills at all, so start browsing through our entire presentation cover collection with confidence.

Be it a presentation report cover template or a business presentation cover template , you’ll find something suitable for you within minutes. Don’t worry, our presentation cover templates are so well-designed and informative that people will be fascinated from the beginning. And the best is yet to come! You can easily customize your presentation cover with Flipsnack’s user-friendly editor. Also keep in mind that our templates are fully editable, so feel free to add or change whatever you feel comfortable with. Pick the perfect images from our amazing photo library that contains a lot of professional stock photos. There’s also the option to upload your own photos if you want to. Change the colors, fonts, add text and icons and even captions if you find this useful. Give a fabulous touch to your presentation cover page template by embedding a link from YouTube within.

See? The process of editing a presentation cover template is much easier and enjoyable when you’re using Flipsnack. Don’t keep the good news only to yourself, share it with everybody. It’s also their chance to create presentation cover page templates that are appealing in every way. You’re only one click away!

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Cover Slides for Presentations with Shapes & Gradients

The title slide is inarguably one of the most important parts of any PowerPoint. It is the first impression for the rest of the presentation. If the audience loses interest from the beginning, the crux of the talk may have the same effect. Therefore, the title and design must perfectly reflect the contents of the entire presentation. The Cover Slides for Presentations with Shapes & Gradients is a collection of multi-purpose business cover templates. These aesthetic slides contain fully editable shapes to let users customize colors and design modifications.

The corporate cover slides of gradient PowerPoint offers a range of editable design for all-important first introductions. The audience will care about the presentation as much as the effort that has gone into creating it. A PPT cover page sets the tone of what comes afterward. The PowerPoint Title Slide starts with basic introductions such as name of presenter, purpose title, organization’s name, or affiliations. This is why an attractive layout design is necessary to build viewer’s interest from the beginning. With the use of visually appealing cover slides for PowerPoint, you can make your presentation standout from the start.

The Cover Slides for Presentations with Shapes & Gradients has seven PowerPoint background options with color and design variations. Each layout includes flat PowerPoint shapes with shadows and gradient colors. These slides give a modern and minimal look which could work with all types of presentations. Moreover, users can choose shapes to move, resize, or change color from the drawing format menu. You can download these banner slides deck to set the stage for your upcoming presentations.

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Make professional covers for any medium in Adobe Express.

A well-designed cover can help put the spotlight on your e-book, magazine, or portfolio. Pique your audience’s interest with a visually enticing cover made using professionally designed free cover templates fit for any genre or niche in Adobe Express. No need to be tech-savvy to make one-of-a-kind covers. Upload your media, drag and drop thousands of free Adobe Stock icons, images, fonts, and so much more to make something that’s as unique as your book in minutes. Then, promote it to the world in print or digital formats. No design know-how needed.

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How to use the free cover maker.

Edit cover images with ease.

Using a professional headshot for your cover page? Get full control over the look and feel of your cover images with powerful Adobe Express photo editing tools on your side. Use the Adjustments menu to lighten dark photos by using brightness and shadow sliders. Increase contrast to make colors pop. Include your title and author details with over 18,000 gorgeous Adobe Fonts to choose from.

Promote your work digitally and in print.

Use the Resize tool to turn your cover design into a social media ad, post, flyer, or poster in just a few taps. Turn your cover design into a trendy ad when you apply animated effects to any element in your cover to liven up visuals and capture your online audience’s attention.

Self-publishing made easy.

A captivating cover allows helps you grab the attention of online customers or pique the interest of browsing passerby in a bookstore. From magazines and books to notebooks and portfolios, the Adobe Express cover maker lets you make stunning covers your way. Use our free cover maker to create a cover design for any genre of literature you write and give your audience a sneak peak of what to expect in your story’s plot. Or, design a notebook cover that best matches your aesthetic in minutes.

Make captivating cover designs with ease.

Whether you’re after a minimal aesthetic or something more elaborate, with the Adobe Express cover maker on your side, you can make amazing covers that will grab people’s attention and make them want to read your work. To make an effective cover design, avoid making it too cluttered with too much text or images. Keep things simple and opt for easy-to-read fonts. Use some key themes from your own work to make a cover design that gives readers an idea of what your book is about. Or follow a color scheme to keep things visually coherent all around.

Create easier with the Adobe Express cover maker.

Create your cover confidently with powerful, beginner-friendly, Adobe Express online editing tools. Whatever vision, style, or aesthetic you imagine, you can easily bring it to life with tons of free cover templates by your side. Find thousands of royalty-free images, videos, fonts, icons, and so much more to further customize your cover. Drag and drop your design elements or assets, then rearrange or resize as you like. Create a cover that feels entirely authentic when you add your favorite color schemes, brand logo, fonts, and so much more. Before you wrap up your cover design, co-edit your project with others in real-time using an editable share link to make sure everything looks good.

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12 mistakes that can doom your presentation to failure.

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Sales. Believe it or not, most of us are in the sales business.

Courtroom attorneys, both prosecutors and defense lawyers, are in the sales business. Their product consists of arguments for or against the defendant.

University professors are in the sales business. Their products are knowledge and thinking skills.

Consultants and corporate trainers are in the sales business. Their products are competence and proficiency with everything from how to lead a team to how to operate a complicated machine.

Whatever your job is, you can be sure that it involves sales—persuading people to adopt fresh perspectives, embrace new methods, rally around a common cause.

In all of this, Terri L. Sjodin is worthy of attention. An expert in advancing the persuasive presentation skills of professionals, Sjodin is a New York Times bestselling author ( Small Message, Big Impact ), and a respected researcher. For her latest book ( Presentation Ready: Improve Your Sales Presentation Outcomes & Avoid the Twelve Most Common Mistakes ), she conducted a multi-year study drawing on the experiences and observations of more than 5,000 business and sales professionals. Her expertise has been featured by many media outlets including the Today Show, Bloomberg News, CNN, CNBC, and Fox Business, as well as many industry podcasts.

Quoting the philosopher Seneca as saying, “Luck is when preparedness meets opportunity,” Sjodin explains how that view applied to the research she conducted during the Covid pandemic.

“ We used the lockdown to our advantage and captured data that has revealed insights unique to presenting during that challenging time,” she says. “We learned more about how to navigate specific obstacles in virtual presentations.”

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A lot of professionals were great at in-person customer interactions but had to adapt to virtual presentations via video platforms when the pandemic hit. What were the biggest challenges of that transition?

“Ultimately, virtual meetings can’t provide all the benefits of face-to-face meetings, but they are scalable and can save you and your prospects time and money,” Sjodin says. “Some people simply feel awkward and uncomfortable using this technology. A common confession is, ‘I’ve been presenting for years. Why is this so difficult?’ The reason it’s daunting is because we are merging the art of presenting, the science of selling, and the modern tools of technology. It’s a lot to juggle all at once.”

Sjodin says that for some people, learning to master this technology is a lot like learning to drive a stick-shift automobile after years of driving with an automatic transmission.

When people are preparing for important presentations, what questions should they be asking themselves to ensure that their message and delivery are effective?

Terri L. Sjodin

“The best game plan is to do your homework early in the process, while keeping the end goal in mind,” Sjodin says. “Preparation is the best way to avoid ‘winging it.’ That might seem obvious. The truth is that many people, for various reasons, simply fail to prepare or don’t have a strategy to prepare effectively.”

Consider a meeting you have on your calendar right now and ask yourself a few key questions. What is my intention for this meeting? What am I trying to accomplish? Who are the listeners? What’s the audience size?

In the information-persuasion balance, what seems to be the key to driving a presentation to a prospect’s decision or conversion?

Sjodin says being overly informative was one of the highest ranked mistakes self-identified in her research study. “Information in and of itself doesn’t drive conversion,” she says. “The key is to get clear on the goal of being persuasive. What do you want to have happen as a result of this meeting or presentation?”

By design, a persuasive presentation has a specific intention. The speaker wants the listeners to act based on what they’re hearing. Sjodin suggests asking yourself this question: “Did I build a compelling case for my message?” She says professionals in need of results are best served when they craft presentations that are both persuasive and informative. “This seems simple, but, trust me, nobody complains that a talk was overly persuasive. They complain about the data dump.”

A challenge many speakers face is how to establish their own credibility without distracting from the product service, or cause they are championing. Sjodin has some suggestions on how to address that challenge.

“When a presentation is filled with vague assertions and imprecise data, speakers lose credibility,” she says. “Credibility is essential. Without it, a prospect has little reason to buy into your proposal.”

Her research results showed that sales professionals who committed the mistake of providing inadequate support consistently failed to establish credibility with the listener through their personal experience or data quality.

“A potential customer will evaluate you and your information before deciding whether to believe you,” she says. “Personal credibility speaks to your experience, education, background, industry knowledge, and field work. If you are new to an industry, it’s tough to sell your experience. Your chances are better if you sell your work ethic and scrappy mindset instead of your ability to advise listeners on how to do something they have been doing for the past 20 years.”

In her research, Sjodin found that many sales professionals confessed that they “conclude but do not close.” Where’s the disconnect? What’s her advice to them?

“ The close is the specific call to action you want your listener to take after hearing your message,” she says. “A conclusion is a wrap-up of what you just said. Some people avoid closing altogether because they don’t want to risk hearing ‘no thanks, not interested.’ The fear of rejection makes closing feel uncomfortable, so they just skip it altogether.

Closing doesn’t need to be scary, she says. “All you are doing is inviting your listener to choose to move forward in some regard.

Delivering a persuasive presentation requires the ability to close. “Persuasive presenters are always prepared to ask for a next step, or commitment—it’s what they’re there to do,” she says. “If you have met with numerous prospects but haven’t completed many transactions, ask yourself, ‘Do I close, or do I conclude?’ One generates action; the other gives your prospect the option of doing nothing.”

What’s the role of storytelling in making a compelling sales presentation, and what’s the key to doing it well?

It’s Sjodin says it’s the presenter’s responsibility to build and deliver an interesting message. You might think your data is interesting, but that doesn’t mean the audience will. This is where storytelling plays a role.

“Boring presentations are unfortunately a common occurrence,” she says. “Multiple factors can contribute to a dull, tedious, and tiresome talk, including low presenter energy, an overall lack of creativity, and an absence of storytelling and other entertaining elements.”

Sjodin says the key to effective storytelling is to put yourself in the seat of a skeptical listener and ask whether your message is intriguing and thought-provoking. “If a small, persistent voice tells you that it’s boring, it probably is. Can you find a story that could bring this issue to life in a more dazzling way?”

Death-by-PowerPoint still seems to be a common mistake made by speakers and presenters. Sjodin offers advice on using visual aids effectively.

“Visual aids can significantly enhance a presentation when used effectively,” she says. “They are not designed to be a crutch to help get a person through their content. Remember, you are the star, and the visual aids are the bit players. They are there to enrich the message and say something visually that you can’t communicate in the same way verbally. Tragically, most presentations are dominated by text and bullet points and do not visually create a wow factor.”

Does making a sales presentation mistake matter?

“In today’s competitive market, everybody sells something, whether it’s a product, a service, a cause or even when selling themselves on a job interview or for a promotion,” Sjodin says. “One of the most surprising initial insights in the research study was that 92% of participants reported feeling that making a sales presentation mistake has or probably has impacted moving a transaction forward or achieving their goal. That is a big number! So does it matter? The research results say yes!”

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Pro-Palestine Columbia student rips up diploma cover during commencement ceremony

by KRISTINA WATROBSKI | The National Desk

NEW YORK CITY (TND) — A graduating Columbia University student ripped up her diploma cover while crossing the commencement stage Friday in an apparent response to the school's handing of pro-Palestine campus protests.

The female student graduated with a master's degree from the Columbia School of Social Work, according to video of the ceremony posted by Columbia. In the video, she can be seen stepping on stage after her name is called wearing a keffiyeh around her shoulders. She is also seen holding her hands above her head, which are zip tied at the wrists.

Once her diploma cover is handed to her, the student is seen facing the crowd while ripping it up and eventually tossing the pieces to the ground. Attendees cheer her on wildly, including another graduate behind her in line.

The student held up her cap to the audience as she left the stage, which appeared to have words printed on it. It is not immediately clear what the message said.

The act comes after weeks of tense campus protests, during which Columbia students demanded the university divest from all companies believed to be connected to Israel. Student protesters who set up encampments on campus grounds were threatened with both suspensions and expulsions before the New York City Police Department (NYPD) was authorized to clear them out.

Columbia President Minouche Shafik has denied all requests to divest from Israel.

READ MORE | Trump-appointed federal judges announce hiring boycott of Columbia grads

Columbia announced last week it would cancel its university-wide commencement ceremony as a safety precaution, saying smaller-scale ceremonies like Friday's "are most meaningful to [students] and their families." The move drew outrage, including from House Speaker Mike Johnson, R-La., who claimed Shafik has allowed "outside agitators and terrorist-sympathizing students" to "rewrite campus rules."

“Because it is abundantly clear that President Shafik would rather cede control to Hamas supporters than restore order, Columbia’s Board of Trustees should immediately remove her and appoint a new president who will,” Speaker Johnson said last week.

Friday's demonstration is one of several acts of protests which took place during commencement ceremonies this weekend. Another Columbia student donned a graduation cap reading "acknowledge the class of 2024 of Gaza and those who will never graduate," according to photos shared to social media.

READ MORE | 'Democratic Socialists' at Towson University helped pass school's new Israel divest demand

At Duke University, dozens of students walked out of a Sunday ceremony as comedian and commencement speaker Jerry Seinfeld was introduced. Protesting students displayed Palestinian flags and held a separate ceremony elsewhere on campus, condemning Duke's decision to invite a "Zionist, pro genocide [sic] commencement speaker," according to photos and videos shared to social media.

Seinfeld's wife, Jessica, later applauded in an Instagram story the "roughly 7,000" attendees who cheered on her husband's "fantastic speech."

The National Desk (TND) reached out to Columbia for comment, but did not immediately receive a response. This story will be updated if a response is received.

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Qui sont les candidats aux élections européennes de 2024 ?

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Décryptage Le 9 juin 2024, les électeurs français désigneront les eurodéputés au Parlement européen. Retrouvez les principaux candidats et leur liste.

Les partis qui souhaitent présenter des candidats aux élections européennes, qui se tiendront le 9 juin, doivent déposer avant vendredi 17 mai une liste présentant 81 noms.

Pour les grands partis, les têtes de liste sont le plus souvent des eurodéputés sortants, comme Valérie Hayer, qui portera les couleurs de la majorité présidentielle, mais aussi François-Xavier Bellamy, pour Les Républicains, Jordan Bardella, pour le Rassemblement national, Raphaël Glucksmann pour le Parti socialiste-Place publique, Manon Aubry pour La France insoumise (LFI) ou Marie Toussaint pour Les Ecologistes (ex-EELV).

Lors du précédent scrutin, en 2019, trente-quatre listes s’étaient présentées, de l’extrême droite à la gauche radicale en passant par une liste « gilets jaunes ».

Ce tableau présente les principales têtes de liste déclarées.

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