best cover letter for marketing assistant position

Marketing Assistant cover letter examples

Do you want to develop your experience and knowledge of the marketing industry with a position as a marketing assistant?

Then you need to prove you’ve got the passion and transferable skills to be successful in the role, and that requires an impressive cover letter.

To help you write an application that will get you noticed, we’ve put together this detailed guide, complete with marketing assistant cover letter examples.

CV templates 

Marketing Assistant cover letter example 1

Marketing Assistant cover letter example 2

Marketing Assistant cover letter example 3

The example cover letters here should give you a good general idea on how your Marketing Assistant cover letter should be formatted and written.

The rest of this guide gives more specific guidance on how to create your own cover letter in this format, and even includes some templates you can copy and paste.

How to write a Marketing Assistant cover letter

A simple step-by-step guide to writing your very own winning cover letter.

Write your cover letter in the body of an email/message

When you send a cover letter with a job application, you should always write your message into the body of your email – or the body of the messaging system if you are sending via a job website.

Why do this?

Simply because you want to get your message seen as soon as the recruiter opens your application.

If you attach the cover letter as a separate item, this means the recipient will have to open it before they can read it – slowing down the process and potentially causing frustration along the way.

So, write your cover note in the body of your email/message to ensure you make an instant connection with the reader.

Start with a friendly greeting

To build an instant connection with the recruiter reading your cover letter, start with a warm greeting.

It should be friendly but not casual – keeping it professional at all times.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Now that you have warmed the recruiter up with a friendly greeting, firstly you need to let them know which role you are applying for.

Sometimes a recruitment consultant will be juggling 10 or 10 vacancies, so it’s important to specify which one you are applying to.

Give us much detail as possible (team/department, role title etc.) and paste in the reference number if you have one.

Here are some examples you can use.

• I am interested in applying for the role of Marketing Assistant with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The bulk of your cover letter should be focused around highlighting your suitability for the job you are applying to.

Doing this will show the recruiter that you are suitable candidate and encourage them to open your CV.

The best way to do this, is by studying the job advert you are applying to, and find out what the most important skills and knowledge are.

Once you know the most important requirements, you then need to highlight your matching skills to the recruiter. In a few sentences, tell them exactly why you are a good fit for the job and what you can offer the company.

Keep it short and sharp

A good cover letter is short and sharp, getting to the point quickly with just enough information to grab the attention of recruiters.

Ideally your cover letter should be around 4-8 sentences long – anything longer will risk losing the attention of time-strapped recruiters and hiring managers .

Essentially you need to include just enough information to persuade the reader to open up your CV, where the in-depth details will sit.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Marketing Assistant cover letter

Your Marketing Assistant cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Marketing Assistant cover letter templates

Copy and paste these Marketing Assistant cover letter templates to get a head start on your own.

I am excited to apply for the Senior Marketing Assistant vacancy at Trinity Resource Solutions. With an exceptional track record of driving successful campaigns and a passion for delivering high-end results, I am confident in my ability to make a meaningful impact on your team’s objectives.

In my 8 years of experience in marketing, I have developed and executed multi-channel marketing strategies, fostered brand awareness, and nurtured customer relationships. My attention to detail, creative mind-set, and ability to work effectively in fast-paced environments have enabled me to contribute significantly to the success of previous advertising initiatives.

In my current role as a Marketing Assistant at CK Group, I have contributed towards delivering social media plans that increased the company’s Instagram follower count by 120% within six months and boosted brand visibility and audience interaction by 90%. In addition, I implemented measures which improved organic search rankings and elevated organic website traffic by 50%.

I have attached my CV and a comprehensive portfolio of my marketing projects for your review. Thank you for your consideration and I look forward to attending an interview in the near future.

Kind regards

Nancy Pulis

Good day Paul

I hope you are well. I am writing to express my strong interest in the Graduate Marketing Assistant vacancy advertised by Pitch Consultants on the Bubble Jobs platform. As a recent BSc Marketing Graduate, with a passion for elevating brand awareness and a drive to grow in this dynamic field, I am eager to contribute my skills and enthusiasm to support your company’s commercial objectives.

Throughout my academic journey, I gained a solid foundation in marketing principles and actively participated in a one-year internship at TLT, which enabled me to develop compelling blog posts, social media copy, and email newsletters that effectively communicated brand messaging and engaged target audiences.

Despite my internship I am proud to have executed an email campaign which boosted click-through rates by 30%, as well as contributing to the identification of 18 market opportunities that informed new product development ideas and increased profits by £100K+.

Please feel free to contact me so we can discuss my many other projects and skills in a formal interview at your convenience. Thank you for your time and consideration.

Jared Saunders

Good morning, Cindy

Given Pure Resourcing Solutions’ reputation for innovation and excellence in the marketing industry, I am excited about applying for the Marketing Assistant position advertised on LinkedIn.

Over the past 4 years as a Junior Marketing Assistant at Clear Recruitment, I have leveraged my skills and experience to support the company’s campaign initiatives. Thus, I am confident that my dedication, adaptability, and passion for marketing align well with your organisation’s vision.

Some achievements in this role entail, assisting senior managers in organising a product launch event that attracted 500+ attendees and increased sales by 20%, and implementing on-page SEO improvements which elevated organic search traffic by 40%. In addition, I helped decrease bounce rates by 10% through utilising analytics tools to monitor website patterns and user behaviour, while consistently creating promotional materials which contributed towards raising lead generation and increased customer retention by 17%.

I would welcome the opportunity to attend an interview at your earliest convenience, to discuss my qualifications and other competencies which make me the perfect candidate.

Lindsay Walker

Writing an impressive cover letter is a crucial step in landing a Marketing Assistant job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

Professional Marketing Assistant Cover Letter Examples for 2024

When crafting your marketing assistant cover letter, showcase your creativity and communication skills. Illustrate how you've effectively promoted products or services in past roles. Demonstrate your proficiency with digital marketing tools and analytics in your cover letter. Let your passion for the marketing industry be palpable, setting you apart from the competition.

Cover Letter Guide

Marketing Assistant Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Marketing Assistant Cover Letter

Key Takeaways

Crafting a standout marketing assistant cover letter can feel daunting, especially if you're deep into the job hunt with employers asking for more than your resume. You want a letter that showcases a crowning achievement, not a dreary echo of your resume. It must capture attention with genuine flair, avoiding worn-out phrases, while keeping a crisp, professional tone—all within the tight space of a single page. Let's unravel the secrets to creating a cover letter that leaves a lasting impression.

• Write a marketing assistant cover letter that helps you stand out (and get the job);
• Understand how to start and end your marketing assistant cover letter with the appropriate greeting;
• What to include in the body of your marketing assistant cover letter to put your best foot forward;
• Your most important achievements - how to present them as part of your marketing assistant cover letter.

And if you want to make your life even easier, simply drag and drop your marketing assistant resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

If the marketing assistant isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Marketing Assistant resume guide and example
• Copywriter cover letter example
• Digital Account Manager cover letter example
• News Director cover letter example
• Social Media Intern cover letter example
• Ecommerce Marketing cover letter example
• Regional Marketing Manager cover letter example
• Assistant Brand Manager cover letter example
• Podcaster cover letter example
• Email Marketing Manager cover letter example
• Social Media Influencer cover letter example

Marketing Assistant cover letter example

James Johnson

Houston, TX

+1-(234)-555-1234

[email protected]

• Addressing the letter to the "Hiring Manager" is appropriate when the name is unknown, ensuring the cover letter is personal and directed at the responsible individual.
• Emphasizing past achievements, such as the 30% surge in new donor acquisitions at Alpha Omega Advertising, provides concrete evidence of success and relevant experience. This is particularly persuasive in marketing roles where quantifiable outcomes are crucial.
• Demonstrating a clear understanding of the company's values and expressing alignment with them shows the candidate has done their research and is genuinely interested in the company culture and objectives.
• Expressing a direct intention to contribute to specific company goals shows a proactive and targeted approach, which would be beneficial in a position like Brand Marketing Assistant that requires initiative and a focused mindset.

What are the basics of the design or format of your marketing assistant cover letter?

To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your marketing assistant cover letter.

Recruiters enjoy reading marketing assistant cover letters with a standardized format that uses:

• the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
• single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates );
• a one-inch margin to wrap around the text, like in our cover letter builder ;
• PDF as a file format, as it allows your design (and visual element) to stay the same.

Finally, we can't go on without mentioning the key sections of your marketing assistant cover letter.

In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.

Next, follows the heart and soul of your marketing assistant cover letter or its body.

End your marketing assistant cover letter with a closing paragraph and, if you wish, a signature.

The top sections on a marketing assistant cover letter

• Header: This section should contain your contact information, date, and the recipient's contact details, which is essential for setting a professional tone and showing attention to detail, both crucial in a marketing assistant role.
• Opening Salutation: Personalizing the greeting by using the hiring manager’s name demonstrates your research skills and genuine interest in the position, which are valuable in a marketing context.
• Introduction: Briefly state your enthusiasm for the marketing field and the specific company, mentioning any relevant previous experience or projects to show you have a foundational understanding of marketing principles.
• Body Paragraphs: Detail your marketing-related accomplishments and skills, such as campaign management or social media expertise, to highlight your direct experience and ability to contribute to the team from day one.
• Closing Paragraph: Reiterate your interest in the role, invite them to review your attached resume, and suggest a follow-up meeting or call to action, showcasing your proactive communication style, which is critical in marketing roles.

Key qualities recruiters search for in a candidate’s cover letter

Strong written and verbal communication skills: Essential for creating compelling marketing materials, preparing reports, and communicating effectively with team members and external stakeholders.

Creativity and innovation: Vital for developing unique marketing strategies and content that stands out in a competitive landscape and engages the target audience.

Knowledge of marketing principles and strategies: Important to effectively assist in the planning and execution of marketing campaigns and to understand consumer behavior and market trends.

Proficiency in digital marketing tools and platforms: Required to manage and analyze digital campaigns, use social media effectively, and understand SEO and data analytics.

Attention to detail: Critical for ensuring that all marketing materials are accurate, proofread, and visually appealing to maintain brand integrity and effectiveness.

Teamwork and collaboration: Necessary for working closely with other team members, contributing to joint projects, and being able to take direction well to support larger marketing initiatives.

What matters most when tailoring your marketing assistant cover letter salutation

Your marketing assistant cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your marketing assistant cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Department] Team,
• Dear Mr./Ms. [Last Name],
• Dear Dr. [Last Name],
• Dear Search Committee,
• Dear [Company Name] Recruiter,

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your marketing assistant cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your marketing assistant cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your marketing assistant cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your marketing assistant cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

That one achievement in your marketing assistant cover letter body

The lengthiest part of your marketing assistant cover letter is the body.

Within the next three to six middle paragraphs, present yourself as the best candidate for the role .

How can you do that without retelling your whole professional resume?

Select one key achievement that covers job-crucial skills and technologies (and is memorable).

Within the body of your marketing assistant cover letter, aim to tell the story of how you achieved your success. Also, write about how this would help out your potential team.

Finishing off your marketing assistant cover letter with what matters most

So far, you've done a fantastic job in tailoring your marketing assistant cover letter for the role and recruiter.

Your final opportunity to make a good impression is your closing paragraph.

And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.

End your marketing assistant cover letter with the future in mind.

So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.

You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).

Keep this in mind when writing your zero experience marketing assistant cover letter

Even though you may not have any professional experience , your marketing assistant cover letter should focus on your value.

As a candidate for the particular role, what sort of skills do you bring about? Perhaps you're an apt leader and communicator, or have the ability to analyze situations from different perspectives.

Select one key achievement from your life, outside work, and narrate a story that sells your abilities in the best light.

If you really can't think of any relevant success, you could also paint the picture of how you see your professional future developing in the next five years, as part of the company.

Key takeaways

Your marketing assistant cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

• Chose no more than one achievement, which you'd be talking about in the body of your marketing assistant cover letter, by focusing on skills and outcomes;
• Address recruiters with their first or last name, or "Dear Hiring Manager" in your marketing assistant cover letter greeting;
• Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
• Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
• Close your marketing assistant cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Cover letter examples by industry

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• Content tailored to the job posting you're applying for
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Marketing Assistant Cover Letter Example

Written by Mark DeGrasso

May 18, 2023.

When it comes to landing your dream job as a marketing assistant, your cover letter can be the key to unlocking the door to success. While a resume is important, a well-crafted cover letter can make all the difference in someone considering you for the position. In this article, we will discuss what employers look for in a marketing assistant cover letter, essential components to include, common mistakes to avoid, and offer a marketing assistant cover letter example to help inspire you.

As a marketing assistant, your cover letter is the first impression you make on potential employers. It is your chance to showcase your skills, experience, and enthusiasm for the job. So, how can you make your cover letter stand out from the crowd?One way is to do your research on the company you are applying to. Look into their products or services, their mission statement, and their values. This will allow you to tailor your cover letter to the specific company and show that you have a genuine interest in working for them.Another important aspect of a great marketing assistant cover letter is your communication skills. Employers want to see that you can write clearly and concisely, with proper grammar and punctuation. This is especially important in a marketing role, where effective communication is key.In addition to your writing skills, employers want to see that you have relevant experience and skills. This can include knowledge of marketing strategies, social media management, and data analysis. Be sure to highlight any relevant coursework, internships, or previous work experience that demonstrates your skills and knowledge.Finally, it is important to show your enthusiasm for the position. Employers want to see that you are passionate about the company and its mission. This can be conveyed through your cover letter by highlighting specific aspects of the company that appeal to you and how your skills and experience align with the position.In summary, a great marketing assistant cover letter should showcase your research on the company, your communication skills, relevant experience and skills, and your enthusiasm for the position. With these elements in place, you can make a strong first impression and increase your chances of landing the job.

Essential Components of a Marketing Assistant Cover Letter

If you’re looking to land your dream job as a marketing assistant, you’ll need to make sure that your cover letter stands out from the rest. While it can be challenging to know where to start, there are a few essential components that you should always include to make a great first impression.

A Strong Opening

The opening of your cover letter is your chance to make a great first impression. You can start with a personalized greeting, such as “Dear [Hiring Manager’s Name],” or a catchy opening sentence that grabs the reader’s attention. For example, you could start with a question that relates to the company’s mission or a recent campaign that caught your eye.

An Introduction that Highlights Your Interest and Qualifications

In the next paragraph, briefly introduce yourself and explain why you are interested in the position and the company. This is also a great opportunity to highlight relevant experience and skills that align with the job description and the company’s needs. Use specific examples to showcase your qualifications and show the reader that you’ve done your research.

Additional Details About Your Experience and Skills

In the body of your cover letter, provide additional details about your experience and skills. Be sure to address any specific requirements listed in the job description. Use bullet points or numbered lists to break up the text and make it easier to read. You can also include examples of successful marketing campaigns you’ve worked on in the past or any relevant certifications or training you’ve completed.

A Strong Closing that Expresses Enthusiasm for the Position

Finally, conclude your cover letter by summarizing your qualifications and expressing your enthusiasm for the position. Thank the reader for considering your application and request an interview or a call to discuss further how you can contribute to the company’s success. Remember, your cover letter is your chance to make a great first impression, so be sure to proofread it carefully and make sure it showcases your best self.

Common Mistakes To Avoid When Writing a Marketing Assistant Cover Letter

While there are many best practices to follow when writing a marketing assistant cover letter, there are also common mistakes to avoid. First, avoid using a generic cover letter for multiple applications. Each cover letter should be tailored to the specific job and company you are applying to.

Additionally, do not use overly casual language or slang. Your cover letter should be professional and polished. Finally, do not exaggerate your qualifications or experience. Be honest and transparent in your application.

Final Steps On Writing Your Marketing Assistant Cover Letter

So you’ve crafted a compelling marketing assistant cover letter that showcases your skills and experience. Congratulations! However, before you hit the send button, there are a few final steps you should take to ensure your cover letter is polished and professional.

First and foremost, proofread your cover letter for any errors in grammar, punctuation, or spelling. A single typo can be enough to turn off a potential employer and send your application straight to the rejection pile. Take the time to read your cover letter carefully, and consider using a tool like Grammarly to catch any mistakes you might have missed.

Once you’re confident that your cover letter is free of errors, it’s time to focus on the formatting. Make sure that your formatting is consistent throughout the document, and that your font , font size, and spacing are all uniform. Use appropriate headings, bullets, and paragraphs to break up the text and make it more visually appealing.

Remember, your cover letter is often the first impression that a potential employer will have of you, so it’s important to make it visually appealing and easy to read. Avoid using overly complicated formatting or graphics, as these can distract from the content of your cover letter.

Finally, before you hit send, make sure that you’ve saved your cover letter in the appropriate file format. Most employers will specify whether they prefer a Word document, a PDF, or another file format, so be sure to follow their instructions. And if you’re submitting your application through an online portal, make sure that you’ve followed all of the instructions provided by the employer for submitting your application.

By taking these final steps to ensure that your cover letter is error-free, well-formatted, and submitted correctly, you’ll be putting your best foot forward and increasing your chances of landing that marketing assistant job you’ve been dreaming of.

Example Marketing Assistant Cover Letter

Are you looking for a marketing assistant who is not only highly motivated but also detail-oriented? Then look no further! I am writing to express my interest in the marketing assistant position at XYZ Company. As a marketing professional with three years of experience in communications, I believe I can make a valuable contribution to your team and help achieve your company’s goals.

Let me tell you a little bit about my experience. At my current position at ABC Corp, I have gained experience in creating and executing marketing campaigns, managing social media accounts, and conducting market research. I am proficient in Adobe Creative Suite and have experience with content management systems such as WordPress. In fact, I recently led a successful social media campaign that resulted in a 20% increase in engagement and a 15% increase in website traffic.

But it’s not just about technical skills. As a skilled communicator, I have experience drafting press releases, developing email campaigns, and managing website content. I am confident in my ability to create engaging content that resonates with your target audience. In fact, I recently wrote a blog post that received over 100 shares on social media and was featured on a popular industry website.

What sets me apart from other candidates is my passion for marketing. I am constantly staying up-to-date with the latest marketing trends and am always looking for new and innovative ways to reach audiences. I am excited about the opportunity to join the marketing team at XYZ Company and contribute to its continued success.

Thank you for considering my application. I look forward to discussing my qualifications further in an interview.

Marketing Assistant Cover Letter FAQ

Are you looking to apply for a marketing assistant position? Writing a cover letter can be a daunting task, but it’s an essential part of the job application process. Here are some frequently asked questions about marketing assistant cover letters to help guide you:

• How long should my marketing assistant cover letter be?

Your cover letter should be no longer than one page. It’s important to keep it concise and to the point, while still highlighting your relevant skills and experience.

• What should I include in the header of my marketing assistant cover letter?

Your header should include your name, address, phone number, and email address. Make sure to double-check that your contact information is accurate and up-to-date.

• Should I include a photo in my marketing assistant cover letter?

No, it is not necessary or recommended to include a photo in your cover letter. Your qualifications and experience should speak for themselves.

• Should I address the hiring manager by name in my marketing assistant cover letter?

Whenever possible, address the hiring manager by name. This shows that you have done your research and are genuinely interested in the position.

• When is it appropriate to follow up after sending my marketing assistant cover letter?

Wait at least a week before following up on your application. This gives the hiring manager enough time to review your application and consider your candidacy.

Remember, your cover letter is your chance to make a great first impression on potential employers. Use it to showcase your relevant skills and experience, and explain why you’re the best candidate for the job. By following these tips and best practices, you can create a standout marketing assistant cover letter that impresses potential employers. Good luck in your job search!

Additionally, it’s important to tailor your cover letter to the specific company and position you’re applying for. Research the company and its values, and make sure to highlight how your skills and experience align with their mission. Use specific examples to demonstrate your abilities and show how you can contribute to the company’s success.

Another key aspect of a successful cover letter is to avoid simply restating your resume. Instead, use your cover letter to expand on your qualifications and explain why you’re passionate about the field of marketing. Show your enthusiasm for the position and company, and explain how you can bring value to the team.

Finally, make sure to proofread your cover letter carefully for any errors or typos. A well-written and error-free cover letter can make a big difference in catching the hiring manager’s attention and landing you an interview.

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5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

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Microsoft Word

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Block Format

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Marketing Coordinator Cover Letter Example

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Luna Torres

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

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Marketing Assistant Cover Letter

Boost your job search with a marketing assistant cover letter that wins the employer's interest and gets your resume noticed.

Use this basic checklist to write an effective cover letter for the marketing assistant job opportunity:

• address a person not a title
• tailor your cover letter to the specific job and company
• only include relevant information
• highlight your enthusiasm for the position
• ask for the next step in the hiring process

Sample Marketing Assistant Cover Letter

Your Name Your Address Your Contact details (phone and email)

Mr Josh Williams Hiring Manager ABC Company 15 South Parkway Long Island, NY 11551

Dear Mr Williams

Your recent job posting for a marketing assistant has captured my serious interest. I am confident that my wide-ranging experience as a results-driven marketing professional provides me with the capabilities to meet your job requirements. I have attached my resume for your consideration.

Some key points that you may find relevant to the opportunity include:

• planning and execution of comprehensive marketing campaigns and communications resulting in improved brand awareness and loyalty
• managing a range of social media platforms to foster a strong connection and increase engagement with customers
• working cross-functionally with multiple stakeholders to ensure the successful execution of marketing strategies
• in-depth campaign and project tracking, performance analysis and reporting
• high level of proficiency in MS Office, Adobe Creative and Marketo
• organized and detail-oriented with a strong sense of accountability for achieving business objectives

My track record of efficiently handling multiple projects simultaneously in a fast-paced environment is indicative of my energetic and adaptable approach. I am convinced that I can significantly contribute towards both the success of your marketing team and your company.

Please contact me at your earliest convenience to arrange a time for us to meet and discuss this exciting opportunity. Thank you for your time and consideration and I look forward to speaking with you soon.

Sample Marketing Cover Letter 2

How do I write a winning marketing assistant resume?

This excellent marketing assistant resume is easy-to-adapt for your own use.

MARKETING RESUMES

Marketing Assistant Resume

Marketing Cover Letter

Marketing Manager Resume

How do I close my marketing assistant cover letter?

A strong closing ensures your resume gets read and motivates the reader to take action. Use these tried and tested cover letter closing tips and statements to end on the right note.

Marketing assistant duties and responsibilities

In order to write a meaningful and informative marketing assistant cover letter it is important to have a clear understanding of the role and job functions. This marketing job description will help you with this.

Top marketing cover letter tips

• research shows your cover letter is likely to get about 30 seconds of initial attention so it need to be accessible and easily readable.
• avoid too much information crammed into one page (the limit for most cover letters)
• keep the layout clean and simple
• use a businesslike font that is easy to read
• bullet points are an excellent way to focus the reader's attention
• attention to detail and accuracy are key prerequisites for a job in marketing so make sure your cover letter is error-free
• reading it backwards ensures you pay close attention to the details with a fresh look
• put it through a couple of online checks
• ask another person to proofread it for you

Marketing interview questions and answers

This complete guide to the marketing job interview will set you up for success.

INTERVIEW QUESTIONS

Why should we hire you?

Can you tell me about yourself?

Why do you want to work here?

Entry Level Marketing Interview Questions

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Customer Service Cover Letter

Sales Cover Letter

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Marketing Assistant Cover Letter Sample

Get hired faster and get inspiration for your own cover letter with our free, outstanding Marketing Assistant cover letter sample. Copy and paste this cover letter sample at no cost or try to redesign it using our simple yet powerful cover letter creator.

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Marketing Assistant Cover Letter Sample (Full Text Version)

Angelina sobiech.

Dear Sir/Madam,

Thank you for the opportunity to submit my application for the Marketing Assistant job at your company. I possess the experience, knowledge, and important skills which this position requires and therefore believe that the Waersky Digital's mission and goals perfectly suit what I have to offer as a professional.

My background includes the Marketing Assistant job at Taylor & Francis Group, where I worked for two years. During my time there, I was responsible for and pro-actively participated in multiple minor and major promotional activities, such as creation of digital content for social media, examination of potential sales and business growth opportunities, evaluation of existing marketing efforts, and organisation and coordination of various industry events. I also represented the company at multiple trade shows and marketing conferences. Moreover, I had the great opportunity to learn what's it like to function and work in various departments within the firm. For achieving great results, I was awarded Employee of the Month.

With a proven track record of success in improving the SEO and increasing the website traffic, I always maintain a valuable knowledge of the current market trends. This approach then lets me come up with creative promotional strategies and plans which not only meet but often exceed targeted objectives. In addition, I have worked with multiple professional marketing software programmes, for example, ActiveCampaign, RankActive, iContact Pro, and Improvely that taught me how to effectively analyze data and transform it into solutions.

I have a deep passion for social media which was developed during my studies at the University of Sussex. Having a Marketing with Economics degree, I am fascinated about how much can internet marketing contribute to business growth and development. I am confident in my abilities to think critically, work in a team setting, and solve complex problems. I believe that all these would help me to perform excellent work at Waersky Digital.

It would be an honor to have this opportunity and I look forward to hearing from you.

Angelina Sobiech

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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Administration Digital Marketing Public Relations (PR) Facilities Manager Events Coordinator / Planner Personal Assistant Marketing Assistant Advertising Manager Front Desk Receptionist Brand Ambassador Manager Content Manager Office Staff

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Digital Marketing Assistant Cover Letter Examples

Use these Digital Marketing Assistant cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Digital marketing assistants help businesses to create and execute digital marketing campaigns. They use a variety of online tools to reach and engage customers.

To get hired as a digital marketing assistant, you need to write a cover letter that shows hiring managers that you’re the right person for the job.

Use these examples to write a digital marketing assistant cover letter that stands out.

Formal/Professional Writing Style Example

I am a highly motivated and results-driven professional with a strong background in digital marketing and a passion for all things online. With my comprehensive understanding of current digital marketing trends, technical skills, and a genuine passion for helping businesses grow, I am confident that my abilities align well with the Digital Marketing Assistant role.

I have recently completed my Bachelor’s degree in Marketing with a focus on digital marketing strategies. During my academic career, I completed an internship at XYZ Marketing Agency where I gained hands-on experience in social media content management, website optimization, email marketing, and pay-per-click advertising. This internship allowed me to become proficient in using tools such as Google Analytics, MailChimp, Buffer, and WordPress. This experience, combined with my strong analytical and problem-solving abilities, makes me adept at driving successful digital marketing campaigns.

In my previous role at ABC Company, I was responsible for managing multiple social media accounts and generating consistent growth in follower count, engagement rates, and referral traffic. My ability to think creatively and strategically allowed me to develop campaign ideas that significantly contributed to increasing the company’s online presence. I also demonstrated exceptional organization and time management skills by consistently delivering projects on schedule and multitasking effectively to meet tight deadlines.

I am incredibly eager to join your team and contribute my expertise in digital marketing to assist in the continued success of your organization. I am confident that my combination of skills, experience, and unwavering enthusiasm would make a positive impact.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further and how I can contribute to your company’s success.

Yours sincerely,

[Your Name]

Entry-Level Writing Style Example

As a recent graduate with a Bachelor of Science in Marketing from XYZ University, I am eager to begin my career in digital marketing and contribute to the growth and success of your organization.

During my time at XYZ University, I gained a strong foundation in digital marketing principles, as well as practical skills in social media management, content creation, and search engine optimization. I was actively involved in the university’s marketing club, which allowed me to apply my knowledge and collaborate with peers on marketing campaigns for local businesses. Additionally, I completed an internship at ABC Company, where I was responsible for managing social media accounts, creating engaging content, and analyzing performance data to improve the effectiveness of digital marketing efforts. This hands-on experience has equipped me with the necessary skills to excel in this role.

I am confident that my passion for digital marketing, strong work ethic, and willingness to learn will make me an excellent addition to your team. I am excited about the opportunity to work with your company and contribute to the development and execution of successful digital marketing campaigns. Thank you for considering my application. I look forward to the opportunity to further discuss my qualifications and how I can contribute to your organization’s success.

Networking/Referral Writing Style Example

I was thrilled to be referred to this opportunity by [Referrer’s Name], who I have had the pleasure of working closely with for the past two years in my current role as a Marketing Coordinator. My experience working with [Referrer’s Name] has not only given me deep insights into the dynamic digital marketing landscape, but it has also enabled me to cultivate the necessary skills required to excel in a role like the one you are offering.

Throughout my career, I have gained a strong foundation in developing and executing marketing campaigns, analyzing data and trends, and creating engaging content. In my previous position, I helped to grow our online presence by over 50% in just six months, demonstrating my ability to deliver results.

As someone who is always eager to stay updated on the latest trends in the digital marketing world, I have also recently completed a certification course in social media marketing, which I believe will further contribute to the success of your team.

I am confident that my passion for marketing, combined with the knowledge and insights I have gained through my connection with [Referrer’s Name], make me an excellent fit for the Digital Marketing Assistant role at your company.

Thank you for considering my application. I look forward to the opportunity to discuss my candidacy further in an interview.

Best regards,

Enthusiastic/Passionate Writing Style Example

Ever since I discovered the dynamic world of digital marketing, I have been captivated by its power to shape consumer behavior and transform businesses. With a strong desire to create meaningful connections and deliver engaging content that speaks to the heart of your audience, I am thrilled to apply for a position that aligns perfectly with my passions and professional aspirations.

As a recent graduate with a degree in marketing and communications, I have immersed myself in various marketing projects and internships that allowed me to hone my skills in digital marketing, content creation, and data-driven analysis. Some of my proudest achievements include running successful social media campaigns, increasing organic traffic by implementing trending SEO practices, and boosting conversions through creative email marketing strategies. I am also well-versed in digital marketing tools such as Google Analytics, Hootsuite, and Mailchimp, which I am confident will be valuable assets for the role.

Your company’s reputation for innovation and commitment to delivering consistently exceptional results has always been an inspiration to me. I am excited about the opportunity to work alongside an amazing team of professionals and contribute my skills and enthusiasm to drive further success.

The prospect of bringing my energy, creativity, and deep-rooted passion for digital marketing to your company truly excites me. I believe that together, we can make a significant impact on your target audience and set new benchmarks in the industry. Thank you in advance for considering my application. I am eager to discuss my qualifications further and demonstrate my passion for this role.

Sincerely, [Your Name]

Problem-Solving Writing Style Example

Having closely followed the recent growth and success of your company, I have come to understand the challenges faced in effectively leveraging digital marketing platforms to engage with your target audience and achieve a competitive edge. As a professional with a strong background in digital marketing and an innate ability to pinpoint areas of improvement, I am confident that my skill set can help address these challenges and significantly contribute to the continued success of your business.

One challenge I have identified lies in optimizing the company’s search engine ranking and social media presence. With my extensive knowledge of search engine optimization (SEO), I am well-equipped to analyze your website, identify areas for optimization, and improve your organic search performance. Furthermore, having managed multiple social media profiles across various channels, I can effectively utilize social media platforms to bolster your company’s brand and engage with potential clients, driving traffic and conversions.

In my previous role as a Digital Marketing Intern, I executed campaigns that generated a 35% increase in web traffic and a 20% rise in customer engagement rates. This was achieved by employing a combination of SEO, content marketing, and targeted social media advertising. Moreover, I collaborated with cross-functional teams to develop cohesive and robust marketing strategies, ensuring alignment across all platforms.

I am keen to bring this innovative problem-solving approach to your organization and am excited to contribute my skills and experiences to drive significant improvement in your digital marketing performance. Thank you for considering my application, and I look forward to the opportunity to further discuss how my capabilities can help address your company’s marketing challenges.

Storytelling/Narrative Writing Style Example

I cannot forget the day I discovered the power of digital marketing. It was a rainy Saturday afternoon, and I was volunteering at a local animal shelter that was struggling to find homes for abandoned pets. As someone who has always been passionate about animals, I felt compelled to help this shelter in any way I could.

With my knowledge of social media and online advertising, I decided to create a Facebook page and Instagram account for the shelter, hoping to increase awareness and find homes for these loving pets. I began by crafting heartfelt posts, showcasing each animal’s unique personality, and sharing their stories through photos and videos. To my surprise, within just a few weeks, the number of adoptions had significantly increased, and the shelter was receiving an outpour of support from the local community.

This experience ignited my passion for digital marketing and highlighted the potential for me to make a meaningful impact through my work. I believe that my hands-on experience in social media management, content creation, and online advertising make me the ideal candidate for the Digital Marketing Assistant position at your organization.

As a Digital Marketing Assistant, I will utilize my skills to create captivating content, optimize your online presence, and engage with your target audience. I am confident that my creative storytelling abilities, coupled with my dedication and enthusiasm for this field, will contribute to the success of your organization.

Thank you for considering my application. I am excited about the opportunity to join your team and contribute to the growth of your brand. I look forward to the possibility of discussing my qualifications further.

Client Liaison Cover Letter Examples

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Assistant Marketing Manager Cover Letter Example

Cover letter examples, cover letter guidelines, how to format an assistant marketing manager cover letter, cover letter header, cover letter header examples for assistant marketing manager, how to make your cover letter header stand out:, cover letter greeting, cover letter greeting examples for assistant marketing manager, best cover letter greetings:, cover letter introduction, cover letter intro examples for assistant marketing manager, how to make your cover letter intro stand out:, cover letter body, cover letter body examples for assistant marketing manager, how to make your cover letter body stand out:, cover letter closing, cover letter closing paragraph examples for assistant marketing manager, how to close your cover letter in a memorable way:, pair your cover letter with a foundational resume, key cover letter faqs for assistant marketing manager.

Start your Assistant Marketing Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or relevant experience. For example, "Dear [Hiring Manager's Name], I am currently an Associate Marketing Manager at [Your Current Company], and I was excited to discover the opportunity at [Company You're Applying To]." This not only shows that you've done your research, but also immediately presents your relevant experience. Follow this by expressing your enthusiasm for the role and the company, and briefly highlight one or two key achievements or skills that make you a strong candidate. This will create a compelling introduction that encourages the hiring manager to continue reading.

The best way for Assistant Marketing Managers to end a cover letter is by summarizing their interest in the role, reiterating their relevant skills, and expressing eagerness for an opportunity to discuss further in an interview. A strong closing statement could be: "I am excited about the opportunity to bring my unique blend of skills and experience to your team and am confident that I can help drive your marketing efforts forward. I look forward to the possibility of discussing my application with you further." This approach shows enthusiasm, confidence, and a proactive attitude, all of which are important qualities for a marketing professional. Always remember to thank the hiring manager for their time and consideration.

Assistant Marketing Managers should include the following elements in their cover letter: 1. Contact Information: This includes your name, address, phone number, and email address. You should also include the date and the employer's contact information. 2. Introduction: Start with a professional greeting and introduce yourself. Mention the position you're applying for and where you found the job listing. 3. Body of the Letter: This is where you sell yourself. Highlight your relevant skills, experiences, and achievements that make you an ideal candidate for the position. As an Assistant Marketing Manager, you might want to highlight your experience in managing marketing campaigns, coordinating with sales teams, or analyzing market trends. 4. Specific Examples: Use specific examples to demonstrate your skills and experiences. For instance, you could talk about a marketing campaign you managed that led to a significant increase in sales or a new strategy you implemented that improved the company's social media engagement. 5. Knowledge about the Company: Show that you've done your research about the company. Discuss how your skills and experiences align with the company's mission and values. This shows the employer that you're not only interested in the role but also in the company itself. 6. Closing: In your closing paragraph, express your enthusiasm for the role and the opportunity to contribute to the company. Thank the employer for considering your application and express your interest in discussing your qualifications further in an interview. 7. Professional Closing: End your letter with a professional closing like "Sincerely" or "Best regards," followed by your full name. Remember, your cover letter should not just repeat your resume. It should complement it by delving deeper into the experiences and skills you have that make you an ideal candidate for the Assistant Marketing Manager position.

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Try our AI Cover Letter Generator

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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