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5 Marketing Cover Letter Examples That Worked in 2024

Stephen Greet

  • Marketing Cover Letter
  • Marketing Coordinator
  • Marketing Intern
  • Marketing Assistant
  • Marketing Director
  • Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

cover letter marketing graduate

Marketing Cover Letter Example

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Marketing cover letter example

Why this cover letter works

  • Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

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Marketing Coordinator Cover Letter Example

Marketing coordinator cover letter example

  • Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

Marketing intern cover letter example

  • Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
  • Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

Marketing assistant cover letter template

  • Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

Marketing director cover letter template

  • Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

  • Business analyst
  • Social media manager
  • Data analyst
  • Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

Job seeker stands with hands in air, questioning how to fill out job materials

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

cover letter marketing graduate

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

cover letter marketing graduate

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

cover letter marketing graduate

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Luna Torres

Marketing Cover Letter Mistakes to Avoid

  • The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
  • This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
  • While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
  • You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
  • Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

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The 46 Best Cover Letter Examples: What They Got Right

Amanda Zantal-Wiener

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

 person types of a cover letter

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

→ Click here to access 5 free cover letter templates [Free Download]

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

cover letter marketing graduate

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Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what’s on a cover letter, what makes a great cover letter.

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

cover letter marketing graduate

cover letter marketing graduate

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

  • Guide to Becoming a Better Writer
  • Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

  • Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
  • Choose your words carefully .
  • Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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Marketing Cover Letter: 10 Examples & Writing Tips

cover letter marketing graduate

When applying for a marketing position, submitting a cover letter alongside your resume is essential to stand out to hiring managers. A marketing cover letter serves as an opportunity to explain your relevant experience, skills, and passion for the industry.

The purpose of a marketing cover letter is to highlight your unique selling proposition (USP) and showcase how your skills and experience align with the job requirements. It is also an opportunity to demonstrate your communication skills and attention to detail.

Importance of writing a customized Marketing Cover Letter

A customized marketing cover letter can increase your chances of landing an interview as it shows you have put in the effort to tailor your application to the specific role and company. This demonstrates your enthusiasm for the position and your ability to market yourself effectively.

Best practices for writing a marketing cover letter

When writing a marketing cover letter, it is important to keep it concise, highlighting only the most relevant experiences and skills. It should also be personalized, addressing the specific needs of the job and the company. Finally, it should showcase your creativity and writing abilities.

A well-written marketing cover letter serves as an important tool for job seekers to showcase their qualifications and demonstrate their fit for the role. In the following sections, we will explore 10 examples and writing tips to help you craft a compelling marketing cover letter.

Research the Company and Job Position

In today’s competitive job market, having a polished and effective cover letter can be the difference between landing an interview and getting passed over. One key element of this process is conducting thorough research on the company and job position.

A. Importance of researching the company and job description

Before you start writing your cover letter, it’s crucial to have a deep understanding of the company and its values, brand, and culture. Your goal is to show how your skills and experience align with the company’s goals and mission. Additionally, researching the job description will allow you to customize your application to the specific position you’re applying for, highlighting your relevant experience and qualifications.

B. Tips for conducting research on the company and job position

To begin your research, start with the company’s website, social media accounts, and any recent press coverage. Look for information about the company’s history, mission statement, values, and how they’re making a positive impact in their industry. Pay attention to any recent news related to the company, such as new product launches, partnerships, or any awards or recognitions.

Next, review the job description carefully and consider how your skills and experience match with the specific requirements and qualifications outlined. Do your best to speak to the specific skills and qualities that the company is looking for in a candidate.

Another way to gather insights on the company is to talk to current or former employees, industry professionals, or business contacts who have knowledge or experience in the company’s field.

C. The benefits of tailoring your cover letter to the job description and company culture

By customizing your cover letter to the company’s values and the job position, you’re showing the employer that you’re invested in their vision and eager to work for their organization. Hiring managers are always looking for candidates who are a good fit for the company culture, and tailoring your cover letter to match their values can set you apart from other candidates.

When writing your cover letter, be sure to use specific examples of your achievements, skills, and experience that relate to the job description and the company’s mission. By demonstrating your understanding of the company’s goals and showing how you can contribute to their success, you’re more likely to catch the employer’s attention and get an interview.

Conducting thorough research on the company and job position shows the employer that you’re serious and invested in the opportunity. By tailoring your cover letter to match the company’s culture and the job’s requirements, you can make a strong case for why you’re the right fit for the job.

Tips for Formatting your Cover Letter

A strong marketing cover letter can make a huge difference in your job application process. As you craft your cover letter, keep in mind that presentation and formatting are just as important as the content you include. Here are some tips for formatting your marketing cover letter:

A. Basic format of a marketing cover letter

A marketing cover letter should follow the standard format of a business letter. This means including your contact information at the top, followed by the date and the recipient’s contact information. Use a professional font and keep your letter to one page.

B. Essential elements to include in the cover letter

In addition to the basic format, there are certain elements that should be included in a marketing cover letter. First, make sure you address the hiring manager by name – this shows that you’ve done your research and are invested in the position. Next, introduce yourself and briefly explain why you’re interested in the job. Be sure to highlight your relevant experience and skills, and explain how they would make you a strong fit for the position. Finally, close your letter by expressing your enthusiasm for the job and thanking the hiring manager for their time.

C. Best practices for formatting your marketing cover letter

Here are a few additional best practices to keep in mind as you format your marketing cover letter:

  • Use bullet points to break up dense text and draw attention to important information.
  • Avoid using long paragraphs and blocks of text – keep it visually appealing and easy to read.
  • Bold or italicize keywords to make them stand out and emphasize your skills.
  • Use white space to your advantage – don’t cram too much content onto the page.
  • Use a professional tone and avoid using slang or overly casual language.

Formatting your marketing cover letter correctly can help ensure that your application stands out in a competitive job market. Remember to follow the basic format of a business letter, include all essential elements, and use best practices to make your content visually appealing and easy to read. With these tips in mind, your marketing cover letter can help you land your dream job in the field of marketing.

Opening lines for Marketing Cover Letters

Crafting a compelling introduction is critical in marketing cover letters. It sets the tone for the entire document and leaves a lasting impression on the hiring manager. In this section, we will discuss some effective introductions to use, tips for crafting a strong introduction, and common mistakes to avoid.

A. Effective introductions to use in your marketing cover letters

The following are some examples of effective introductions for your marketing cover letter:

“As a seasoned marketer with over 5 years of experience in driving brand awareness and revenue growth, I am excited to apply for the Marketing Manager position at XYZ company.”

“Having honed my skills in digital marketing through working with top e-commerce businesses, I am confident that I can help ABC company achieve its marketing goals.”

“I have a passion for marketing and a proven track record of developing innovative marketing strategies. I would love the opportunity to apply my skills to the Marketing Coordinator position at LMN company.”

B. Tips for crafting a strong introduction that grabs attention

Follow these tips to craft a strong introduction that grabs the hiring manager’s attention:

Personalize the introduction by using the hiring manager’s name.

Start with an attention-grabbing statement that highlights your skills and experience.

Mention the company and position you are applying for in the introduction.

Tailor your introduction to the company and position you are applying for by researching the company’s values and mission.

End your introduction with a clear statement of your interest in the position and how you can help the company achieve its goals.

C. Common mistakes to avoid in the opening statement

Here are some common mistakes to avoid when crafting your opening statement:

Using cliches or generic phrases that do not differentiate you from other applicants.

Focusing too much on your experience without mentioning your interest in the company or position.

Writing a lengthy introduction that loses the reader’s attention.

Using informal language or slang.

Starting with a weak or irrelevant statement that does not grab the reader’s attention.

By following the above tips and avoiding these common mistakes, you can create a strong introduction that sets you apart from other applicants and impresses the hiring manager.

Showcase Your Skills and Experience

When it comes to crafting a winning marketing cover letter, it is crucial to showcase your skills and experience effectively. Here are some tips to help you highlight your marketing skills and craft a convincing narrative of your achievements:

A. Tips for Highlighting Your Marketing Skills

  • Focus on the skills that are most relevant to the position you are applying for. Take a close look at the job description and tailor your skills to match the requirements of the position.
  • Use specific examples to showcase your skills, such as successful campaigns you have worked on or specific marketing techniques you have used.
  • Highlight any awards or accolades you have received for your marketing work, as this can add credibility to your skills.

B. Crafting a Convincing and Relevant Narrative of Your Achievements

  • Use the STAR method (Situation, Task, Action, Result) to structure your achievements. This will help you tell a compelling story of how you contributed to the success of a marketing campaign or project.
  • Use quantitative data whenever possible to demonstrate the impact of your achievements. For example, instead of saying you increased website traffic, state exactly by how much.
  • Tie your achievements back to the requirements of the job you are applying for. This shows the recruiter that you have the skills and experience they are looking for.

C. Understanding What the Recruiter is Looking For

To make sure your cover letter stands out, it is crucial to understand what the recruiter is looking for. Here are some tips to help you do this:

  • Research the company and the position thoroughly. Look for information on the company’s values, goals, and marketing strategies, as well as the requirements of the position.
  • Use the job description as a guide. Look for keywords and phrases that match your skills and experience, and make sure to include them in your cover letter.
  • Show that you understand the challenges and opportunities the company is facing. This demonstrates your knowledge of the industry and your ability to contribute to the company’s success.

Showcasing your marketing skills and experience effectively in your cover letter can make all the difference in landing your dream job. By following these tips, you can craft a compelling narrative of your achievements and demonstrate your understanding of what the recruiter is looking for.

Give Specific Examples

One of the most effective ways to make your marketing cover letter stand out is by giving specific examples of your past achievements. Not only does this demonstrate your experience, but it also shows that you have a concrete understanding of the industry and a proven track record of success.

A. The Value of Giving Specific Examples

Recruiters and hiring managers want to see evidence that you can deliver results. Simply stating that you are a “results-driven marketer” will not be enough to catch their attention. By providing specific examples of how you have contributed to successful marketing campaigns in the past, you can clearly demonstrate your abilities and differentiate yourself from other candidates.

Moreover, specific examples can help you to paint a clearer picture of your skills and expertise. Rather than making broad, sweeping statements about your experience, which can be easily dismissed as generic buzzwords, specific examples add specificity and credibility to your claims.

B. Recent Accomplishments and How to Present Them

When selecting examples to include in your marketing cover letter, it is generally best to focus on recent accomplishments. This is because recent achievements are generally more relevant and indicative of your current abilities than those from several years ago.

When presenting your accomplishments, make sure to describe the results you achieved in a clear and concise manner. Use metrics and numbers whenever possible to quantitatively show your impact. For example, instead of saying “I managed a successful marketing campaign,” you might say, “I managed a marketing campaign that generated a 30% increase in website traffic and a 20% increase in sales.”

C. Tailoring Your Examples to the Recruiter’s Needs and the Company Culture

Finally, it is important to remember that every marketing role is different, and recruiters will be looking for specific skills and attributes based on the needs of their company. To make sure your examples resonate with recruiters, tailor them to the specific needs of the company and the role you are applying for.

Research the company’s culture and values, and try to identify examples that demonstrate how you align with their mission. Additionally, study the job description and identify the key skills and attributes the company is looking for. Then, select examples that showcase your abilities in those specific areas.

Giving specific examples in your marketing cover letter can be a powerful way to differentiate yourself from other candidates and demonstrate your expertise. By focusing on recent accomplishments, describing them clearly and concisely, and tailoring them to the needs of the company, you can increase your chances of landing your dream marketing job.

Benefits and Value Proposition

As a candidate for a marketing position, it’s crucial to showcase the value you can bring to the company. Your value proposition is a statement that explains what sets you apart from other applicants and how you can benefit the organization.

A. The importance of showcasing the value you bring to the company

Employers are always on the lookout for candidates with a unique skill set and experience that can add value to their company. By emphasizing your value proposition, you can demonstrate how you can contribute to the organization’s overall success. This can increase your chances of getting hired and getting the compensation you deserve.

B. How to emphasize the benefits of hiring you

To emphasize the benefits of hiring you, you should first understand the organization’s objectives and expectations. This can help you tailor your value proposition to align with their needs. You should also highlight your accomplishments and successes in previous jobs that are relevant to the position you’re applying for.

Another way to emphasize your value is to demonstrate your industry knowledge and expertise. Highlight your certifications, training, or relevant publications. You can also showcase your soft skills, such as critical thinking, creativity, and teamwork, which can help you stand out as a well-rounded candidate.

C. Best practices for positioning your value proposition

To effectively position your value proposition, you should keep the following best practices in mind:

Be specific: Avoid vague or general statements. Instead, provide concrete evidence and examples of how you have added value to previous companies.

Focus on the employer’s needs: Tailor your value proposition to address the employer’s needs, objectives, and expectations.

Be concise: Keep your value proposition succinct and to the point. Avoid rambling or going off-topic.

Use persuasive language: Use persuasive language to engage the employer and convince them of your value.

Highlight your unique selling proposition: Identify what makes you unique and valuable compared to other candidates. Also, don’t hesitate to mention your passion and enthusiasm for the position and the industry.

Showcasing your value proposition can significantly increase your chances of landing your dream marketing job. By being specific, focusing on the employer’s needs, and highlighting your unique selling proposition, you can position yourself as an invaluable and irreplaceable asset to the organization.

Professionalism and Tone

Professionalism and tone are essential elements of any effective marketing cover letter. A well-written and professional cover letter can not only make a good first impression but also set the tone for a successful job application process. Here are some essential guidelines for maintaining a professional tone in your marketing cover letter:

A. Essential Guidelines for Maintaining a Professional Tone

Use a formal tone: Your marketing cover letter should convey professionalism and expertise, so it’s essential that you use a formal tone throughout. Avoid using colloquial language, abbreviations, or slang terms.

Address the recipient appropriately: Address the recipient by their name, instead of using generic salutations like “To Whom It May Concern” or “Dear Sir/Madam.” This conveys attention to detail and shows that you have taken the time to research the recipient.

Keep it concise and to the point: Your cover letter should be concise and to the point, generally not exceeding one page. Use short, clear sentences without unnecessary elaboration or repetition.

Use active voice: Writing in the active voice imparts a sense of action and can make your cover letter more engaging. Avoid passive voice constructions that can make your writing appear lackluster.

B. Best Practices for Language and Tone

Apart from the essential guidelines outlined above, here are some best practices for language and tone in your marketing cover letter:

Show confidence: A confident tone shows that you believe in your abilities and are capable of delivering what the company needs. However, avoid overstatements or unrealistic claims.

Customize your language: Use language that resonates with the company or the job requirements. Use keywords, phrases, and terminology that the company or industry uses in their communications.

Use appropriate tone: The tone of your cover letter should match the company culture and values. If the company culture is informal, you may adopt a slightly informal tone. However, maintaining a professional tone is always recommended.

C. Avoiding Overused Phrases and Verbs

Using generic phrases and verbs can make your cover letter seem unimaginative and unoriginal. Here are some overused phrases and verbs to avoid:

“I’m a results-driven individual.”

“I’m a team player.”

“I have excellent communication skills.”

“I’m a problem solver.”

“I’m passionate about what I do.”

Instead, use specific examples that highlight your skills and experience. Use action verbs that convey power and describe a specific contribution you have made. For example, “Managed a successful campaign that increased sales by 20%,” or “Developed and executed a comprehensive social media strategy that increased engagement by 30%.” This approach not only makes your cover letter more compelling but also gives the employer a clear idea of your skills and accomplishments.

Call to Action and Follow-Up

One of the most important aspects of a marketing cover letter is the call to action (CTA) and follow-up. A well-crafted CTA can help differentiate you from other applicants and increase your chances of landing an interview. In this section, we will discuss the importance of CTAs, how to craft an effective one, and the best practices for following up with recruiters.

A. Importance of Call to Actions in Cover Letters

CTAs are crucial because they provide a clear and concise invitation for the recruiter to take action. Without a CTA, your cover letter may be considered incomplete or lack direction, leading the recruiter to move on to the next applicant. On the other hand, a well-placed CTA can guide the recruiter to take the desired action, whether that means scheduling an interview or reviewing your portfolio.

B. Crafting an Effective Call to Action

A good CTA should be brief, compelling, and aligned with your objective. The language used in the CTA should also be action-oriented, so the recruiter feels compelled to take the desired action. For example, a great CTA for a marketing cover letter might be:

“Let’s connect! I would love to discuss how my digital marketing expertise can help your company grow. Please feel free to reach me at [insert phone number or email] to schedule an interview.”

This CTA is both inviting and clear, indicating that the applicant is interested in the company’s growth and ready to discuss their qualifications during an interview.

C. Following up with the Recruiter after Submitting Your Cover Letter

The follow-up process is just as crucial as crafting a winning CTA. After submitting your cover letter, it is essential to follow up with the recruiter to express your continued interest in the position. Keep in mind that most recruiters receive numerous applications, and a follow-up can help you stand out from the competition.

A few tips for following up with the recruiter include:

  • Wait a few days after submitting your application before following up.
  • Keep your message clear and concise, reminding the recruiter why you are interested in the position and highlighting your qualifications.
  • Be professional and polite in your approach, keeping the recruiter’s schedule and workload in mind.
  • Use a call-to-action in your follow-up, such as asking for a phone call or in-person interview.

By following these tips, you can build strong relationships with recruiters and increase your chances of landing an interview. Remember, crafting an effective call to action and following up are both key components of a successful marketing cover letter.

Review and Editing Tips

As with any important document, your marketing cover letter requires thorough proofreading and copyediting. Even a small mistake can significantly reduce your chances of being considered for the position. Here are some tips to ensure your cover letter is error-free:

A. Proofreading and copyediting your marketing cover letter

  • Start by taking a break after writing your cover letter, then come back later with fresh eyes to review it.
  • Read your cover letter out loud to catch any awkward phrasing or spelling mistakes.
  • Use grammar and spelling tools such as Grammarly or Hemingway to help you identify any issues.
  • Have a friend or colleague review your cover letter as a second set of eyes.

B. Common mistakes to avoid

There are some common mistakes that applicants make with their marketing cover letters. To avoid these mistakes, keep the following in mind:

  • Do not simply repeat your resume – your cover letter should expand on your experience and skills.
  • Keep the tone professional, avoiding overly casual or slang language.
  • Avoid cliches and generic statements – instead, use specific examples to showcase your achievements and skills.
  • Make sure to address the hiring manager or recruiter by their name (if available) instead of using a generic greeting such as “To whom it may concern.”

C. Tips for submitting your marketing cover letter

When submitting your marketing cover letter, make sure to follow these tips:

  • Proofread your cover letter one last time before submitting it.
  • Save your cover letter as a PDF before submitting to ensure formatting remains intact.
  • Customize your cover letter for each position by highlighting how your skills and experience align with the job description.
  • Follow any specific instructions provided by the employer regarding submission or formatting.

By following these tips, you can ensure that your marketing cover letter effectively showcases your skills and experience while avoiding common mistakes. Remember, a well-crafted cover letter can make all the difference in landing your dream job.

Sample Marketing Cover Letters

When it comes to searching for a job in the marketing industry, drafting an effective marketing cover letter is vital. The cover letter serves as a chance for you to showcase your skills, experiences, and qualities relevant to the position you’re applying for. In this section, we’ll discuss examples of effective marketing cover letters, tips for leveraging these cover letters, and analyzing the structure, style, and content of sample marketing cover letters.

A. Examples of Effective Marketing Cover Letters

There are countless ways you can write your marketing cover letter, but the key is to create a compelling and impressive one. Here are some examples of effective marketing cover letters that you can use as a guide.

The “Storytelling” Cover Letter – In this type of cover letter, the writer tells a compelling story about their past experiences and how it led them to apply for the position they’re seeking. This way, the hiring manager can get to know the candidate, their achievements, and what drives them to succeed.

The “Data-Driven” Cover Letter – This type of cover letter emphasizes the candidate’s analytical and data-driven background. The writer should highlight their expertise in research, analysis, and data interpretation, and how these skills can add value to the company.

The “Creative” Cover Letter – This type of cover letter is perfect for those in the creative marketing field. The writer can showcase their creativity by adding visuals such as graphs or charts, or by presenting their information in an unconventional way.

B. Tips for Leveraging These Marketing Cover Letters

While these cover letter examples can serve as excellent templates, it’s crucial to customize and personalize it to fit your particular situation. Here are some tips for leveraging these marketing cover letters:

Analyze the job description – It’s essential to understand the requirements and responsibilities of the position you’re applying for so you can tailor your cover letter to address them. Make sure you showcase how your skills and experiences align with the job requirements.

Highlight your unique value proposition – What makes you stand out from other candidates? Make sure to showcase your unique qualifications and how they can add value to the position you’re applying for.

Be concise and to the point – Keep your marketing cover letter brief and to the point. The hiring manager shouldn’t have to read more than one page.

C. Analyzing the Structure, Style, and Content of Sample Marketing Cover Letters

The structure, style, and content of your marketing cover letter can make or break your chances of getting hired. Here’s how you can analyze them:

Structure – Your marketing cover letter should start with a captivating introduction, followed by your qualifications, experiences, and how they align with the job requirements. Lastly, end your cover letter with a compelling call to action.

Style – Use a professional and conversational tone in your cover letter.

Tips for Writing a Successful Marketing Cover Letter

Crafting a marketing cover letter that stands out from the rest can be a challenging task. However, with the right approach and a bit of creativity, you can write a compelling cover letter that will grab the attention of potential employers. Here are some tips to help you get started:

1. Highlight your achievements and skills

The goal of your cover letter is to demonstrate to the employer how you can add value to their organization. Therefore, it’s important to highlight your achievements and skills that are relevant to the job you’re applying for. For example, if you’ve successfully executed a marketing campaign that resulted in increased sales or engagement, mention it in your cover letter.

2. Research the company

It’s essential to research the company you’re applying to before writing your cover letter. This will give you a better understanding of their values, mission, and products/services. Use this information to tailor your cover letter to show the employer how you can contribute to their organization.

3. Be concise

Keep your cover letter brief and to the point. Employers receive dozens of applications, so you want to make sure that your cover letter stands out without being too lengthy. Ideally, your cover letter should be no longer than one page.

4. Use a professional tone

Your cover letter should be written in a professional tone. Avoid using casual language or slang. Instead, use formal language and proper grammar.

5. Show your passion for marketing

Employers want to hire someone who is passionate about their work. Use your cover letter to demonstrate your enthusiasm for marketing and the industry as a whole.

6. Include a strong call-to-action

End your cover letter with a strong call-to-action. This shows the employer that you’re serious about the job and that you’re eager to hear back from them. For example, you could express your interest in scheduling an interview or ask to discuss your qualifications further.

Writing a successful marketing cover letter requires a combination of research, skill, and creativity. By highlighting your achievements, tailoring your letter to the company, being concise and professional, demonstrating your passion for marketing, and including a strong call-to-action, you’re sure to impress potential employers and increase your chances of landing an interview.

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Marketing Graduate Cover Letter

15 marketing graduate cover letter templates.

Marketing Graduate Cover Letter Sample

How to Write the Marketing Graduate Cover Letter

In response to your job posting for marketing graduate, I am including this letter and my resume for your review.

Previously, I was responsible for daily, weekly, monthly and adhoc reports and analysis documentation as briefed by the business – this would include presenting findings or test results.

Please consider my experience and qualifications for this position:

  • The jobholder will require experience in analysing and integration and interpretation of data
  • Experience of programme communications and or marketing
  • Proactive and self-motivated, demonstrating flexibility in the workplace
  • Leadership skills and knowledge management
  • Background and familiarity in delivering enterprise software as a service (SaaS)
  • Strong leader, self-starter and proven team player in a high paced and achievement-oriented environment
  • Attention to detail to ensure integrity of product
  • An interest and understanding of the importance of communications

I really appreciate you taking the time to review my application for the position of marketing graduate.

Oakley Christiansen

  • Microsoft Word (.docx) .DOCX
  • PDF Document (.pdf) .PDF
  • Image File (.png) .PNG

Responsibilities for Marketing Graduate Cover Letter

Marketing graduate responsible for product and marketing expertise while optimizing for the account’s objectives in order to increase partner trust in Microsoft.

Marketing Graduate Examples

Example of marketing graduate cover letter.

In the previous role, I was responsible for other assistance with covering sports will be asked of the position within the marketing department, and all Football Home games will be required.

  • Confident in learning new computer programs and tools
  • Good presentation and report skills are highly desirable
  • Writing and editing skills – requires peer or manager review
  • Strong analytical thinking & business sense
  • Good at intuition, understanding self & others
  • Passionate about brands and fascinated by what people do and why
  • Sharp observations and practical creativity
  • Great interpersonal skills, teamwork and articulation

Thank you for considering me to become a member of your team.

Cameron Bauch

I would like to submit my application for the marketing graduate opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for guidance for traditional and digital marketing to work with the sales team to reach a broader set of customers than would normally be possible.

  • Extra Curricular Activities & Volunteer work
  • Admission to, and continued enrollment in, a University of Kansas Graduate School
  • GraduateDegree (not longer than 24 months after graduation) or a graduating student
  • Experience in Google Analytics Preferred
  • A background in marketing and a good level of understanding of B2C & B2B marketing techniques
  • Excellent written and organisational skills, including time management & prioritisation
  • Using initiative, working independently and being proactive
  • A passion for the technology industry

Thank you for your time and consideration.

Previously, I was responsible for strategic guidance to the countries on their different marketing initiatives in order to be aligned to the global marketing strategies, principles and guidelines.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

  • Malaysian citizen / Malaysian PR
  • Minimum Second Class Upper or CGPA 3.2
  • Job contingent on admission into the Ole Miss Graduate School
  • High-energy work ethic
  • Computer Literate in Excel, PowerPoint, Word, Lotus Notes/Outlook
  • University graduate with Honors or a High GPA
  • Extracirricular actitivies & volunteer experience
  • Fluency in English, Arabic and Kurdish

River Rolfson

I submit this application to express my sincere interest in the marketing graduate position.

In my previous role, I was responsible for creative direction to Creative team to drive development of marketing assets; responsible for creative review and approval.

My experience is an excellent fit for the list of requirements in this job:

  • Self-Starters and self-motivated applicants
  • Driven & Ambitious
  • Tertiary qualification in Marketing
  • Appreciation of technology and the benefits it brings
  • Some experience and passion in social media
  • Some graphic design skills in Creative would be advantageous
  • It will be considered experience in Insights / feedback gathering
  • It will be considered previous experience in 3D

Thank you in advance for taking the time to read my cover letter and to review my resume.

Spencer Weber

In the previous role, I was responsible for recommendations of what needs to be changed with a customer’s online business in order to drive positive ROI.

  • Driven and passionate about continuous learning and ambitious to work across different areas
  • Experience in a marketing role with hands-on experience creating marketing materials such as posters, emails, power point
  • Keep programs on schedule, while maintaining the highest quality for marketing deliverables
  • Support running of events from start to finish, including use of appropriate cost controls and liaising with all relevant departments involved
  • Support the planning, management and evaluation of multiple activities to drive marketing objectives and revenue
  • Manage appropriate usage of Channel partner communication portal (PartnetNet)
  • Supporting the Strategy and Marketing Programmes Manager in the delivery of digital marketing campaigns and events
  • Development and execution of digital marketing campaigns to support Marketing strategy across business areas in SS&T

Thank you in advance for reviewing my candidacy for this position.

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Include related skills in your cover letter.

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Sending an Email Cover Letter

More cover letter examples.

Are you interested in making marketing your career? When applying for your first position in marketing, make sure to include in your cover letter any previous experience that highlights your related skills and abilities, and builds upon your resume. 

The following is a sample cover letter for an entry-level marketing position. Use this example as a guide and make adjustments based on your qualifications to fit the position you are applying to.

Tips for Writing a Marketing Cover Letter

  • Include related experience:  In the body of your letter, include any experiences that are related to the job you’re applying for. Even if you have never had a marketing job, include experiences where you demonstrated the skills and abilities required for the job.
  • Use specific examples:  You want your cover letter to expand upon your resume. One way to make your cover letter stand out is to provide specific examples of times you demonstrated skills or qualities needed for the job. Examples prove that you have what it takes to do the job well. 
  • Use keywords:  Look for keywords in the job description—words that emphasize the skills or qualities needed for the job. Include some of these keywords in your cover letter.
  • Begin with a sample or template:  A cover letter sample or template can help you decide what information to include, and how to format your cover letter. However, when you use a sample or template, be sure to change the information to fit the job you are applying for.
  • Use business letter format:  Use the  official business letter format  when writing your letter. You want this letter to be professional.

Be sure to thoroughly proofread your cover letter. Your letter needs to be polished and professional so that you make a strong first impression.

Match Your Qualifications to the Job

The first step to take before you actually put pen to paper to write your cover letter is to take a highlighter to the job announcement. Mark the most important skills or qualifications it requires (these are typically placed under subheadings such as “Job Requirements,” “Required Qualifications,” or “Preferred Qualifications”). 

Next, try to pepper your cover letter as well as your resume with these keyword phrases. Since many employers now use automated applicant tracking systems (ATS) to review the first round of submissions they receive, your application documents all need to contain the keywords that these systems are programmed to seek.

Applications are ranked according to the positioning of significant keywords and the number of times they are used. If your cover letter and resume do not contain these keywords, they may never reach the human eye of a hiring manager.

Here is a sample job posting for an entry-level marketing position. The most significant keywords are highlighted in boldface.

Job Summary

Our team at ABC Marketing Group is seeking a talented Marketing Assistant / Coordinator to be our next rising star!

We are looking for a charismatic communicator with superb interpersonal and client relations skills. If you are creative , diligent , and passionate about formulating unique and dynamic marketing strategies for major players in the eCommerce sector, we’d love to talk with you about the career opportunities we offer.

Job Responsibilities : Facilitate print , digital , and email marketing campaigns and promotions . Create and administer web pages ; manage social media platforms for clients. Communicate with clients through email and in one-on-one meetings.

Job Skills & Qualifications

Required Qualifications:  Bachelor’s degree in Marketing , Advertising , or Communications . Strong writing , digital design , and communications talents.

Preferred Qualifications:  Successful intern experience in marketing or public relations . WordPress and HTML.

You can see that common keywords for an entry-level marketing job include words like “marketing,” “public relations,” “email,” “social media,” and “web pages.” Many of these are used in the text of the following cover letter example.

Marketing Cover Letter Template

You can use this cover letter sample as a model. Download the template (compatible with Google Docs and Word Online), or read the text version below.

The Balance

Marketing Cover Letter Example

Entry-level marketing cover letter sample.

Trent Applicant 123 Main Street Anytown, CA 12345 555-555-5555 trent.applicant@email.com

April 20, 2022

Sarah Lee Director, Marketing ABC Marketing Group 123 Business Rd. Business City, NY 54321

Dear Ms. Lee,

I am very interested in the open marketing position with ABC Marketing Group. I believe that my education and employment experiences make me an ideal candidate for the position.

During my tenure at XYZ College, I developed a passion for marketing and public relations. I have sought out multiple opportunities to develop my marketing skills. For example, last summer, I interned at the National Sculpture Society in New York City. My position entailed developing web pages and slideshows publicizing the success of the society's artists. I was able to utilize my web authoring skills to assist the organization in its goal to promote sculpture.

As an assistant at XYZ College’s career services office, I am responsible for updating information on alumni, career advisors, and companies that publicize internships with our office. This involves heavy calling during my shifts at the office. In addition to calling, I also email clientele. This calls for me to employ interpersonal skills to communicate with clients effectively. Due to my strong communication skills, I have been given even more responsibilities. For example, I now publicize all career services events via multiple social media platforms.

I believe that my experiences in marketing and my interpersonal skills make me a prime candidate for this position. I am a diligent worker, and passionate about my work. I will be a valuable asset to your company and will use this as an opportunity to grow and further the development of my marketing skill set.

Thank you very much for considering my application for candidacy. I will follow up within a week to confirm that all of my materials were received and hopefully set up an interview time.

Best regards,

Your Signature  (hard copy letter)

Trent Applicant

If you're sending your cover letter via email, list your name and the job title in the subject line of the email message:

Subject:  Marketing Position - Your Name

Include your contact information in your email signature, and don't list the employer's contact information. 

Here are more cover letter examples for college students and graduates that you can use as a starting point for your own correspondence.

  • Retail Cover Letter Examples and Writing Tips
  • Cover Letter Examples for Students and Recent Graduates
  • Cover Letter Examples for Sales and Marketing Jobs
  • Public Relations Cover Letter Example
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  • Important Advertising Skills That Employers Value
  • Teacher Cover Letter Example and Writing Tips
  • Customer Service Cover Letter Samples and Writing Tips
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Applications

Writing a covering letter for graduate marketing, advertising and pr jobs.

targetjobs editorial team

25 Jan 2023, 13:37

Covering letters are tough to write at the best of times. For marketing, advertising and PR jobs, you'll need to have some extra flair to get yourself hired.

Writing a covering letter for graduate marketing, advertising and PR jobs

Hook the recruiter in with a great opening line and avoid any clichés.

A covering letter is your opportunity to tell the recruiter why you are applying, what skills you have that would make you a good fit and what motivates you.

If you’re uncertain about how to handle the basics of a covering letter, check out our guide to covering letter essentials before you come back here to tailor your covering letter specifically to marketing, advertising or PR employers.

For advertising, marketing and PR jobs, your covering letter is your sales pitch. In marketing, advertising or PR jobs, as well as the basics covered in the link above, the recruiter will be looking at the style of your covering letter to see how well you can get a message across. Hook the recruiter in with a great opening line and avoid any clichés, such as ‘I have always wanted to...’ or ‘I am passionate about...’, as they will make you seem unoriginal. If you have a mutual contact, put their name in the first sentence too – it will help to set you apart from other candidates.

You could also consider putting together a creative application. Check out our advice to find out more about the pros, cons, risks and potential rewards .

Opening line

You are applying to be part of a business communications chain. As such you are expected to creatively sell products. In your covering letter, you are the product. Consider some of the following approaches for opening lines:

  • Lead with your success: eg ‘my last project went viral on Twitter and hooked XX retweets, I want to do more and that’s why I’m applying…’
  • Lead with an interesting character trait (but only if the employer is seeking that trait in the advert): eg ‘after my ten-day Sahara trek, my feet were worn and I was dehydrated, but I had developed a great sense of resilience. I can see this is a trait appreciated in your account executives so…’
  • Namedrop if you can: eg ‘I met John Smith from your agency, and what he said about your digital strategy persuaded me to apply because…’

At the end of the day, these examples are just there to help get your creative juices flowing. Only an original covering letter that doesn’t depend on recruitment clichés will get you noticed in the marketing industry.

The rest of the letter

Make sure to mention in your letter why you want to work for a particular agency, what experiences you’ve had that have developed the skills they need and how you would like to develop in future.

For PR and advertising copywriter jobs in particular, first-rate persuasive writing skills are crucial. Concise, snappy sentences are a must and don’t be afraid to let a little personality or humour in if appropriate. For more help, read our advice on how to brand yourself through your style, name and tone.

Get the insights and skills you need to shape your career journey with Pathways. We’ll show you exactly what goes into a convincing cover letter, so you can give yourself the best chance of getting to the next stage of the application process.

How to write a convincing cover letter

Remember where you are applying

As you would do if you were marketing a new product, research the organisation and establish who your target market is. Are you applying to a quirky agency that would value a more creative application? Or are you competing for a job at a large corporation where formal is the norm?

If the correct contact name isn’t included on the job advert, you should be able to find out with a quick phone call to the organisation. It may be part of your job in future to remember names and faces in the industry, demonstrate this early on.

Startups or newer agencies that recruit may choose a creative name for their business. It’s all well and good if it attracts you, but if an agency is named after an unusual animal or colour and doesn’t have an about us section on its website, it is worth trying to find out a bit more about them. Call up the organisation and ask a few questions. It will also show how proactive you are.

The golden rule

The final golden rule of writing CVs and covering letters is to get them proofread by a friend. If an employer is going to trust you to write press releases or advertising copy, your spelling, grammar and punctuation needs to be up to scratch. Any mistakes or inconsistencies could instantly put you out of the running.

targetjobs editorial advice

This describes editorially independent and impartial content, which has been written and edited by the targetjobs content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

People reading this also searched for roles in these areas:

  • Marketing graduate jobs
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StandOut CV

Graduate Scheme cover letter examples

Andrew Fennell photo

Graduate schemes allow you to continue developing your skills on the job, which is why these positions are so competitive.

As a result, you need to do all you can to stand out from the crowd of recent graduates.

To help give you a competitive edge, check out all our top tips below, along with our graduate scheme cover letter examples to guide you.

CV templates 

Graduate Scheme cover letter example 1

Graduate Scheme cover letter 1

Graduate Scheme cover letter example 2

Graduate Scheme cover letter 2

Graduate Scheme cover letter example 3

Graduate Scheme cover letter 3

These Graduate Scheme cover letter examples provide you with some guidance and inspiration for writing a cover letter that gets noticed and ensures your CV will get opened.

But if you really want to master the art of writing a winning cover letter , then follow our step-by-step cove letter writing guide below.

How to write a Graduate Scheme cover letter

Here’s a simple process to write your own interview-winning cover letter.

How to write a cover letter

Write your cover letter in the body of an email/message

You should write your cover letter in the body of the email (or messaging system if sending via a job board) and never attach it as a document.

The reason for this?

You want your cover letter to start connecting with the recruiter from the moment they open your application.

If they have to open a document to read it, it will slow things down and they may not even bother to open it.

Write cover letter in body of email

Start with a friendly greeting

Cover letter address

Start you cover letter with a greeting that is professional but friendly.

This will build rapport with the recruiter whilst showing your professionalism.

  • Hi, hope you’re well
  • Hi [insert recruiter name]
  • Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

  • Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
  • Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Now that you have warmed the recruiter up with a friendly greeting, firstly you need to let them know which role you are applying for.

Sometimes a recruitment consultant will be juggling 10 or 10 vacancies, so it’s important to specify which one you are applying to.

Give us much detail as possible (team/department, role title etc.) and paste in the reference number if you have one.

Here are some examples you can use.

  • I am interested in applying for the Graduate Scheme with your company.
  • I would like to apply for the role of Sales assistant (Ref: 40f57393)
  • I would like to express my interest in the customer service vacancy within your retail department
  • I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The bulk of your cover letter should be focused around highlighting your suitability for the job you are applying to.

Doing this will show the recruiter that you are suitable candidate and encourage them to open your CV.

The best way to do this, is by studying the job advert you are applying to, and find out what the most important skills and knowledge are.

Once you know the most important requirements, you then need to highlight your matching skills to the recruiter. In a few sentences, tell them exactly why you are a good fit for the job and what you can offer the company.

Cover letter tips

Keep it short and sharp

A good cover letter is short and sharp, getting to the point quickly with just enough information to grab the attention of recruiters.

Ideally your cover letter should be around 4-8 sentences long – anything longer will risk losing the attention of time-strapped recruiters and hiring managers .

Essentially you need to include just enough information to persuade the reader to open up your CV, where the in-depth details will sit.

Sign off professionally

To finish off your cover note, add a professional signature to the bottom, stating your important contact details and information.

This not only provides recruiters with multiple means of contacting you, but it also adds a nice professional appearance to the cover letter, which shows that you know how to conduct yourself in the workplace.

Include the following points;

  • A friendly sign off – e.g. “Warm regards”
  • Your full name
  • Phone number (one you can answer quickly)
  • Email address
  • Profession title
  • Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Aaron Smith Customer service professional 075557437373 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate document that you could copy in.

Email signatures

What to include in your Graduate Scheme cover letter

Your Graduate Scheme cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

  • Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
  • Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
  • The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
  • Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
  • Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Graduate Scheme cover letter templates

Copy and paste these Graduate Scheme cover letter templates to get a head start on your own.

I hope you are well. I am writing to submit my application for the Digital Marketing Graduate Scheme at View Agency, as I am eager to leverage my marketing acumen and social media expertise to drive impactful digital strategies for commercial clients.

During my digital marketing internship at Lyne Ltd, I successfully orchestrated captivating social media campaigns that led to a substantial 40% increase in Instagram followers and a remarkable 25% boost in website traffic. Furthermore, my personal social media following of 35K individuals attests to my prowess in engaging audiences and creating compelling content. I achieved a 1st Class Honours in my BA Marketing and my dissertation on “Exploring the Impact of Digital Marketing Strategies on Consumer Behaviour” demonstrated my commitment to understanding and harnessing the power of digital channels. As a Student Engagement Officer at the Coventry University Student Union, I managed multi-channel advertising campaigns, achieving improved event attendance and heightened community engagement.

I am excited about the possibility of contributing my skills to your team and I am available for an interview at your convenience.

Kind regards,

James Napton ¦ 07777777777 ¦ [email protected]

I am writing to apply for the Graduate Scheme at CM Consultancy, as I am excited by the prospect of utilising my management expertise and commitment to ethical business to drive innovation and deliver transformative solutions to diverse challenges.

As a resourceful and high-achieving Business Management graduate, my first-class degree from the University of Leeds reflects my academic excellence, and my internship at NPC, a charity sector specialist think tank, showcases my ability to devise and implement impactful strategies. During my internship at NPC, I successfully conducted primary research and crafted budget proposals for a £500k consultancy contract, which resulted in a remarkable 21% revenue increase in the first quarter after implementation. Moreover, my adoption of contemporary business strategist Katy Turner’s management approach significantly improved patron relations and revenue for our client. Additionally, I thrived in my internship at Bright Futures, contributing to their financial growth and securing a contract with a local recruitment agency as their exclusive provider of employment and CV workshops.

I am keen to discuss my potential contributions further in an interview and am available at your convenience. Thank you for considering my application.

Best wishes,

Amy Ford ¦ 07777777777 ¦ [email protected]

Dear Dr Wells,

I hope you and the team are well. I am writing to apply for the Chemistry Graduate Scheme at Stanton Laboratories, where my passion for Organic Synthesis can make a measurable impact.

As recent Chemistry graduate proficient in HPLC and GC-MS analysis, I bring a track record of outstanding achievements that perfectly align with the requirements of this graduate scheme. During my MSc in Analytical Chemistry at Manchester University, I excelled in chemical analysis and quality control, culminating in my research on “Analysis of Drug Metabolites in Urine using GC-MS,” which garnered the esteemed Chancellor’s Award for Academic Excellence. Moreover, during a 3-month internship at Lab Solutions Ltd, I conducted rigorous quality control tests using advanced analytical techniques. My introduction of automated HPLC analysis led to a remarkable 12% reduction in turnaround time, significantly enhancing productivity. Additionally, my contribution to validating an in-house HPLC method resulted in substantial annual savings of £10K by eliminating outsourcing expenses.

I am eager to discuss how my proven abilities can add value to the Chemistry Graduate Scheme at Stanton Laboratories. I am available for an interview at your convenience, and I am looking forward to the opportunity to connect with you and your colleagues.

Hayden Porter ¦ 07777777777 ¦ [email protected]

Writing a strong attention-grabbing cover letter is a vital step in landing a good Graduate Scheme.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

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Student Medicover

Marketing summer intern.

  • Share This: Share Marketing Summer Intern on Facebook Share Marketing Summer Intern on LinkedIn Share Marketing Summer Intern on X

This is a full-time position that requires 40 hours/week in our Burlingame, CA office. The major responsibility of a Marketing Summer Intern is to help plan and implement our marketing and advertising activities for international students. An ideal candidate should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behavior. The candidate will regularly report to and work closely with the management team and marketing division to determine and assure sales objectives are met. The ability to exhibit enthusiasm, drive, initiative, and excellent people skills is important.

Responsibilities

  • Develop strategies to increase sales efficiency.
  • Be patient and listen actively during conversations for sales opportunities and customer needs.
  • Adapt in a dynamic and changing environment and be an advocate for our customers and company.
  • Drive sales revenue for the company and increase customer satisfaction.
  • Identify and generate new business or sales opportunities through cold calling and cold mailing.
  • Provide insights for the new market as the company continues to grow.
  • Lead with energy, enthusiasm, and a positive attitude in a fast-paced and competitive environment.
  • Think critically and collaborate with the sales team to enhance overall performance.

Requirements/Qualifications/Skills

  • Bachelor’s degree or above
  • Strong interpersonal communication skills
  • Work well under pressure and meet demanding deadlines
  • Ability to grow into a position to lead, motivate, and train teams
  • Demonstrated ability to work and collaborate within a team
  • Strong time management and organization skills
  • Familiarity with the unique pressing environment in a startup company
  • Extensive experience with social media platforms including WeChat, Facebook, Line, Weibo, WhatsApp, etc.
  • Bilingual in English and Mandarin is preferred

IMAGES

  1. Marketing Graduate Cover Letter

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  2. Marketing Manager Cover Letter (Example & Tips)

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  3. Marketing Executive Cover Letter Example

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  6. College Graduate Cover Letter Examples

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COMMENTS

  1. Marketing Cover Letter Example and Template for 2024

    Additionally, you may upload a resume file or build an Indeed Resume to complete your application. Sadie Peterson. 341-555-0117. [email protected] March 18, 2023 Dear Hiring Manager, My name is Sadie Peterson, and I'm excited to be applying for the Marketing Specialist position at Rose and Steel Marketing.

  2. Marketing Cover Letter Example and Template

    Here are three tips for writing a marketing cover letter to increase your chances of getting a callback: 1. Highlight marketing skills. Because marketing encompasses various jobs, your duties will vary depending on the role. However, the ideal marketing cover letter highlights your marketing expertise along with a good mix of hard and soft skills.

  3. Marketing Cover Letter—Examples & Tips [also for Interns]

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  4. 5 Marketing Cover Letter Examples That Worked in 2024

    5 Marketing Cover Letter. Examples That Worked in 2024. You're a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. But does your cover letter complement your marketing resume and help you convert job leads into interviews? You thrive when writing ...

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    6. The Cover Letter with H.E.A.R.T. HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent. Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better, and serves as the scaffolding for our hiring practices.

  6. Marketing Cover Letter: 10 Examples & Writing Tips

    When applying for a marketing position, submitting a cover letter alongside your resume is essential to stand out to hiring managers. A marketing cover letter serves as an opportunity to explain your relevant experience, skills, and passion for the industry. The purpose of a marketing cover letter is to highlight your unique selling proposition (USP) and showcase how your skills and experience ...

  7. Marketing Graduate Cover Letter

    How to Write the Marketing Graduate Cover Letter. 581 Cormier Circles. Carlotown, MA 35452. Dear Quinn Muller, In response to your job posting for marketing graduate, I am including this letter and my resume for your review. Previously, I was responsible for daily, weekly, monthly and adhoc reports and analysis documentation as briefed by the ...

  8. How to Write a Marketing Cover Letter

    Marketing cover letter example showcasing best practice. Below is a sample marketing cover letter that puts the tips we've talked through into practice. Go ahead and download the template as a Word Document here and use it as a starting point for writing your own cover letter. To: [Name of Recruiting Manager, Name of Business, City & Postcode ...

  9. Marketing Manager Cover Letter (Example & Tips)

    In your cover letter, emphasize your technical skills while showing employers you also have the soft skills to succeed. Here's a list of key marketing manager skills (both hard and soft skills): Communication skills. Project management skills (like Microsoft SharePoint, Microsoft Project, and Confluence) Collaboration.

  10. Marketing Cover Letter Example and Writing Tips

    Include Related Skills in Your Cover Letter. You can see that common keywords for an entry-level marketing job include words like "marketing," "public relations," "email," "social media," and "web pages.". Many of these are used in the text of the following cover letter example.

  11. 7 Tips for a Recent College Graduate Cover Letter

    A job search can quickly become a full-time job on its own. As a recent graduate looking for your next step, you might be tempted to attach your resume and click apply without bothering to send an accompanying cover letter. But taking the time to write one is worth the effort.

  12. Graduate Cover Letter Example & Writing Guide · Resume.io

    Graduate Cover Letter examples Write the best Cover Letters in 5 minutes 300+ samples and expert guides used by millions of users. ... These principles have a variety of applications and purposes, including in marketing, writing and persuasion. One area where recent grads struggle when crafting a convincing cover letter is credibility.

  13. Writing a covering letter for graduate marketing ...

    Covering letters are tough to write at the best of times. For marketing, advertising and PR jobs, you'll need to have some extra flair to get yourself hired. Hook the recruiter in with a great opening line and avoid any clichés. A covering letter is your opportunity to tell the recruiter why you are applying, what skills you have that would ...

  14. New & Recent Graduate Cover Letter Samples & Proper Format

    2. Create a good recent grad cover letter header. Create a cover letter heading with your name and contact information identical to the one on your resume. Include your basic contact details: phone number, email address, and LinkedIn profile. Your home address is optional, put it there only if applying for stiff corporate jobs.

  15. 3 Graduate cover letter examples [Get the job]

    I am available for an interview at your earliest convenience. Kind regards, Mason Harley ¦ 07777777777 ¦ [email protected]. Writing an impressive cover letter is a crucial step in landing a Graduate job, so taking the time to perfect it is well worth while.

  16. Marketing Cover Letter: Examples & Ready-To-Use Templates

    She doesn't have experience in marketing like Beatrice, so she's applying to an entry-level marketing job as an intern. Take a look at this sample cover letter for a marketing job with no experience: Example #2: Marketing Assistant Cover Letter With No Experience. Amanda Araujo Alves. Marketing Graduate. 070 6107 1794.

  17. Marketing Assistant Cover Letter Sample & Tips

    1. Open with a strong introduction. Hiring managers are busy people, so it's critical that you know how to start a cover letter in an attention-grabbing way. A great marketing assistant cover letter introduction should include: An expression of your enthusiasm about the work the company does.

  18. Marketing Intern Cover Letter—Examples & Templates to Fill

    A full walkthrough to help you write a marketing intern cover letter. Fill-in-the-blank templates that allow you to have a draft ready in less than 15 minutes. Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 18+ cover letter templates and download your cover letter now.

  19. 3 Graduate Scheme cover letter examples [Stand out]

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    Here is a sample cover letter for your reference: Marcus Ong Beng Chin. Singapore. (65) 9555 5555. [email protected] 20 March 2024 Mr. Robert Chan. Wavewood Marketing Dear Mr. Chan, I am writing to express my keen interest in the position of Vice President of Marketing at Wavewood Marketing. With more than 10 years of strategic marketing ...

  22. Marketing Summer Intern

    Marketing Summer Intern. This is a full-time position that requires 40 hours/week in our Burlingame, CA office. The major responsibility of a Marketing Summer Intern is to help plan and implement our marketing and advertising activities for international students. An ideal candidate should understand the full marketing mix and be familiar with ...