How to Create a General Cover Letter (With Examples and Tips)

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In This Guide:

Template for general cover letter, 5 tips to create a master cover letter template, general cover letter examples: entry-level, creative, and career change, how to create a general cover letter: key insights.

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You've decided that you're going to strike out in a new direction, hit up several job fairs, and find several new positions to apply for.

But you don't want to spend the time to create a new cover letter from scratch every time you apply.

This is where a general cover letter template can help you out.

Creating a general cover letter, also called a master cover letter, can allow you to minimize the time you take to write each cover letter for each individual job, while also allowing you to create a personalized cover letter which tells your story .

A master cover letter template is a multipurpose document which promotes all of your skills and work experience, while also pointing to major highlights from your resume.

In this article, we will touch on:

  • What a  template for a general cover letter looks like.
  • How to create a general cover letter without it becoming generic.
  • What to do if a cover letter isn't required.
  • Examples of different cover letter templates tailored to the needs of entry level, career-change, and creative job positions.

Want to save time by creating a custom general cover letter? Enhancv has over 500+ Cover letter examples updated for 2022 . Check it out, and you'll be able to find tips to create your own master cover letter.

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[your name]

[phone number]

[email address]

[hiring manager's name]

[hiring manager's position within the company]

[Company name]

[Company address]

Dear [Hiring manager's name]

I recently found the listing for [job position title] and I was excited to apply for the position because [company name] is a major player in the field. As I examined more about your company through your website, I learned that my skills and abilities make me a valuable asset to your company. I also feel like my personality and work style would allow me to fit seamlessly into the culture at your workplace.

Let's talk a bit more about why I feel like I'm the perfect candidate. The application for this position that I found on [name of place, i.e. company website, job board] states that the ideal candidate would have proficiency in [mention a unique skill or specilization that you have], which is also an area of expertise that I have gained experience in. I currently work at [name of current company], where I have significantly contributed to the overall organization of the company by [Skill or Task]. In fact, during this [Period of Time], I've worked with a team who has raised our [Relevant Goal] by [%]. This was a major key performance indicator for my team and me, and we significantly contributed to the overall goals of the company.

Over my career, I have prided myself on my ability to problem solve and adapt to any situation, as well as lead groups of team members to complete their goals. Given my track record with [skill], I've helped establish a culture of success at [Current Company].

Thank you for taking the time to read this cover letter. I'm really looking forward to learning more about the [Position name] role. If you need any more information from me on my end, please do not hesitate to reach out to me.

[Your Full Name]

If you want to create a master cover letter, one that you will use for multiple positions, then you should create a personalized document which can be easily altered to add new details which apply to the position.

The best cover letters are ones that showcase both the passion you have for the position, and the relevant skills that you bring to the table that make you the ideal candidate.

You can do this even when keeping 90% of the words the same.

Don’t believe me?

Here are some tips to keep in mind when crafting a master cover letter:

1. Minimize Work By Keeping Most of the Wording

The best thing about having a general cover letter is that you can keep almost 90% of the wording the same, and still create a personalized cover letter.

But how do you do this?

You can do this by creating spots within the document for personalization, like spaces where you can put in your hiring manager's name, the name of the company that you're applying for, as well as the position's name.

If you want to go one step further, skim over the company's vision and values, which you can easily find in a job description.

With an easy-to-follow, plug-and-play cover letter for multiple jobs, you can cut the work down from almost a half an hour to several minutes.

This way, you can crank out several cover letters for different job applications.

2. Show That You've Read the Job Description

Cover letters and resumes are completely different animals.

Your resume is something that is entirely yours: your work experience , your unique skills , and your education.

But your cover letter is for someone else to read.

Essentially, a resume is a one-way street, but a cover letter is an intersection of ideas and personalities.

Show the hiring manager you care within the first paragraph by learning a bit about the company, either through:

  • Their website
  • Their executive's social media posts
  • Promotional material
  • Through people that you know who work for them

According to the Harvard Business Review , it's important to do your research before applying for a position. You can glean information about the culture and values of the company, just by looking through the company's website.

More often than not, you can find a lot of information about the company in the job application. You may be able to find the mission statement of the company.

And please, whatever you do, try to find the name of the hiring manager. Try to avoid using the generic, "Dear hiring manager," salutation at the start of your cover letter.

3. Quantify Your Accomplishments

When creating a general cover letter, try to include accomplishments that you can quantify. This isn't always easy to do.

But if you look at your experience with the last company you worked for, what were the exceptional milestones throughout your time.

Did you help contribute to a major financial goal at your company?

For example, if you were on the sales team when you reached a profit increase of 7% for the first quarter of 2020, share about that. You played a role in that achievement, so mention your part.

You can also tie back into a specific skill that helped you lead to a key performance indicator.

Maybe you played an important role with updating the communications of your team by introducing them to a messaging program to help collaboration in the workplace.

You can point out the number of people who adopted using the platform, and show how productivity increased as a result of it.

4. It's Not Always about You

A cover letter is a place to brag about yourself, specifically about the skills and achievements that have led to your success.

However, mentioning your role within a team can show a hiring manager you are a team player, one that loves to collaborate and be involved in projects.

You can also mention your current manager, and the role that they have played in your life.

5.What To Do If A Cover Letter Is Optional

For some jobs that you apply to, cover letters will be optional.

One bit of advice: sending a generic, basic cover letter can hurt your chances of getting the job.

Instead, either send a more personalized cover letter, like a master cover letter, which is personalized to the business that you're applying for, or don't send one at all.

Entry-Level Cover Letter Sample

Dear Hiring Manager,

I am applying for the position of Drug Research Specialist (Entry Level) that I came across at PANDA Corp. I believe that my academic experience matches your requirements.

During my studies, I have gained experience in the field of medicine and pharmaceuticals. Moreover, during my master’s program, I’ve completed my diploma in Pharmaceutical Research, which helped me in better understanding the processes and best practices in drug development.

Additionally, under the ImunoHelp program, I have undergone various professional and self-development training. Each training permanently added to my skill set.

Having spent the last seven years of my life outside the United States, my home country has made me multicultural. My vibrant experience traveling and studying at different institutions, in UAE, USA, Portugal, and France have undoubtedly contributed to my open-mindedness, creativity, and adaptability, as well as working in a diverse and multilingual team.

I’m excited to have the opportunity to discuss how my skills can help your company grow. I’m available for an interview at your convenience.

Anna Kendrick

If you choose to build your general cover letter off of the one listed above, your hiring manager will take one look at it, and hope that another organization hasn't snatched you up yet.

Work experience isn't the only thing that a hiring manager is looking for. Even if you have minimal work experience, you can always highlight your area of studies and why it was effective in gaining skills.

Creative Cover Letter Sample

Dear Mr. John,

Having recently completed my Master of Arts degree in Gender, Feminist, and Women's Studies, I am a passionate advocate for advancing the scholarship, publicity, and works of marginalized communities and underrepresented women of color.

I was excited to see the Publicity and Digital Marketing position at ACME Inc. because it fits well with my PR and communications experience and skills in gender advocacy, social issues, and political science.

With 4 years of experience in social media management and public relations for SaaS companies, here is what I can offer specifically to ACME Inc.:

Using social media, I can bolster the reach and visibility of promotional events and digital media coverage. As the previous communications lead of a gender advocacy center, I can engage young adult demographics by bringing products and events to life using strategic marketing plans and innovative channels.

I can analyze and harness social media analytics to reach demographics most likely to resonate with the ideal ACME customer.

Lastly, my academic experience in political and social sciences has given me a strong attention to detail, research skills, and precise communication skills.

I would greatly appreciate the opportunity to meet with you to discuss how I am the best person for the Publicity and Digital Marketing position at ACME Inc.

Jack Austin

When you check out the example above, you see someone who is excited about the position, and has learned a little about the company to which they're applying.

Give concrete, authentic examples of why you want to be a part of their team because these examples help bolster your credibility.

If you are a social media expert, and you really enjoy the advocacy programs at a company, you can use it as an example of how you are passionate about driving views to the site.

Career Change Cover Letter Sample

My name is Nicholas and for the past 5 years, I’ve been the general manager for Coffi&Biscuits where I managed to increase the YoY revenue of the shop 10x in the past three years.

I was excited to see the Business Development Manager position for Bootstrap IO, as it is a career change that I’m looking forward to making.

Managing a team of 15 taught me a lot about budgeting, planning, and organizing the workload. I can help you with expanding your team in the next quarter and reach your goal of launching your new product across the United States.

I’d love to jump on a Zoom meeting with you to further discuss joining the team. I’m available at your disposal.

Nicholas Costa

When writing a cover letter, like the example above, always explain to the hiring manager how hiring you will help their company.

If you can show a hiring manager through practical examples that you're willing to jump on board the team, and lead them toward success, then you're going to get an interview.

  • A properly crafted simple cover letter can save you time, while also sharing your story.
  • Try to keep most of the words you use for each cover letter by creating spaces for personalization
  • Show that you've read the job description and know a little bit about the company in the first paragraph of your cover letter.
  • Quantify your accomplishments
  • Share credit when credit is due.If you're interested in crafting a customizable, easy-to-use general cover letter, then Enhancv's Cover Letter Builder is the tool that you need. When using the CL Building you can receive feedback on your cover letter and craft custom cover letters for each position that you're applying to.

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Generic Cover Letter Samples and Examples for 2022

Having a good generic cover letter can give you a solid foundation for all the bespoke cover letters you send out. Learn how to create the best generic cover letter with our guide, including samples and examples!

A generic cover letter example

In most situations, it’s not the best idea to apply for a job using a generic cover letter. Most hiring managers will want to see that you’re interested in working for their company in particular. If you send out a generic cover letter, you risk giving the impression that you don’t care enough about the job to customize your application.

But having a good generic cover letter can give you a solid foundation for all the bespoke cover letters you send out. You’ll be able to tweak your generic letter according to the needs of each role you apply for, instead of writing a brand new cover letter for every application you send. Getting your generic cover letter right can save you a lot of time and energy on your job search!

And it’s also worth remembering that in situations like job fairs, you may need to hand out a lot of cover letters and resumes to a lot of different companies. Obviously, that’s a situation in which you won’t be able to customize your cover letter for each job! So you’ll have a real advantage if your generic cover letter is well put together.

That’s why we’ve put together this guide to writing the best possible generic cover letter. On this page, we’ll cover the following points:

  • How to write a generic cover letter
  • How to address your generic cover letter
  • Examples of generic cover letters tailored to situations when you may need them

How to Write a Generic Cover Letter

The idea of a generic cover letter is to cover all the same bases as a bespoke cover letter—just without any reference to a specific job or employer. This means that it should follow the same structure as a bespoke cover letter, as follows:

Introduction

  • Experience, skills and achievements
  • Your vision

We’ll cover each section, one at a time, so you can nail each one on your first try. Let’s get to it!

Your introductory paragraph can be short—ideally, it shouldn’t demand more than two or three sentences. Use it to introduce yourself and state that you would like to apply for a job.

Because this is a generic cover letter, don’t worry about specifying which particular job you’d like to apply for! When you customize your generic cover letter for specific roles, you can include that information—but at this stage, it’s fine to say “I would like to be considered for a role at your company,” or something equally vague.

You can also use this section to provide a brief description of who you are and what you specialize in. Remember not to repeat your resume! The benefit of a cover letter is being able to express yourself in a more personal and extended way, so make the most of that opportunity.

Experience, Skills and Achievements

This section can encompass up to two paragraphs, and should focus on the most relevant experience, skills and achievements you have. Remember, this isn't a resume, and you don’t have to write a comprehensive list! You can be selective when writing your cover letter.

But since this is a generic cover letter, how do you decide what’s relevant? The reality is that when you personalize this generic letter, you’ll probably need to make a lot of changes to this section. The experience, skills and achievements you include should reflect the requirements of the job description, and show that you can excel in the areas where you will need to excel in the role you want.

For the time being, though, choose your most impressive qualities and include them in this section. If you have a sense of the general type of role you’re likely to apply for, you can choose experience and skills that are relevant to that area! This will give you a slight head start when it’s time to personalize your letter.

Your Vision

In a bespoke cover letter, this paragraph is your chance to stand out from the crowd. It’s a place where you can mention what you would bring to a role if you were hired—whether that’s relevant skills, past experience, useful personality traits, or a genuine passion for the work.

But in a generic cover letter, you’ll need to keep it fairly vague. Like the experience, skills and achievements section, this is an area of your letter that you will need to change for each application you make! For the purposes of your generic cover letter, though, you can talk in non-specific terms about the qualities you hope to bring to a new role.

This paragraph should flow naturally from the experience, skills and achievements section. Your letter will read more cohesively if you draw on the qualities you’ve already stated that you have! After all, those are the qualities you will be bringing to the role—so use this paragraph as a way to summarize them for the reader.

A conclusion might seem like one of the easiest parts of a cover letter, but don’t get complacent! Your conclusion should hold the attention of a hiring manager right to the end of your letter. Even in a generic cover letter, your conclusion should avoid generic phrasing—“I look forward to hearing from you” will lose anyone’s interest right away

A good conclusion should thank the hiring manager for their time and proactively offer them ways to contact you. That way, they’ll need to keep reading all the way to the end for the sake of that important information.

How to Address a Generic Cover Letter

Figuring out how to address a cover letter can be a real challenge if you’re not sure how to do it. And when you’re writing a generic cover letter, and you aren’t sure who will end up reading it, knowing how to address it can be an even bigger headache. So how do you address a generic cover letter?

When you’re writing a bespoke cover letter for a particular role, and you know who your contact is at the company, you should address your contact directly and by name. The job description and application instructions may tell you who to address in your cover letter, so make sure to read them carefully!

But if you’re writing a generic cover letter, you will need to take a different approach. Because your letter won’t be targeted to a particular company or hiring manager, you will need a more generic form of address. “Dear hiring manager” is a reliable choice in this situation.

We always recommend steering clear of forms of address like “To whom it may concern,” mainly because hiring managers are likely to see it as impersonal and out of date. Likewise, “Dear sir” makes some assumptions about gender that may not go down well with a hiring manager! As such, you should avoid it wherever you can.

Generic Cover Letter Examples

Still not sure where to start with your generic cover letter? We’ve prepared some generic cover letter examples for a range of relevant situations. Whether you’re providing application materials to a placement agency or asking a careers office to help you find an internship placement, we’ve got you covered.

Generic Internship Cover Letter Example

When you’re preparing to apply for internships, having a strong generic cover letter to start from can save you a lot of time! Here’s an example of a generic cover letter for an internship placement.

Generic Cover Letter Example One

Dear hiring manager,

I am thrilled to submit my application for the internship scheme at your company. As a current student at New York University, I am keen to bring my work ethic and enthusiasm for learning to your workplace. I hope that this amazing learning opportunity will allow me to put what I have learned about the world of work into practice.

NYU has allowed me to hone my self-discipline and self-motivation, both in and out of the classroom. I am currently an honors student, in receipt of the Irwin Prize for exemplary performance in final exams. These achievements have taught me the value of hard work and determination, both of which I am confident I can bring to an internship placement with your company.

I am also the current President of the NYU Debate Society, which recently placed first in the statewide collegiate debating championships. Leading my team to victory has helped me to develop vital teamwork and collaboration skills, resulting in better outcomes for everyone involved. I know I can bring that same mindset to your company as an intern.

As a young person at the beginning of my career, I hope to support the work of your company with drive, enthusiasm, and a deep willingness to develop as a professional. I believe this would be a great opportunity for me to further hone my skills and learn more about the industry.

I appreciate your time, and look forward to discussing this role in greater depth. I am available to speak further via email at [email protected]

Sincerely, Rachel Chiu

Generic Cover Letter for Placement Agency Example

Placement or recruitment agencies will often ask for a generic cover letter, so they can pass it on to a range of clients who might be prepared to take you on. As such, this generic cover letter example assumes a specific career background, but isn’t targeted to a particular company or role.

Generic Cover Letter Example Two

I am excited to take the next step on my career journey alongside your company. As an experienced wealth management professional, I am confident that I can bring my skills and experience to bear as part of your team, and deliver the results you need in order to thrive.

My financial knowledge and customer service skills were both crucial to my success at Walkers Wealth Management. As a junior financial advisor, I was able to develop my skills in a stimulating, challenging environment. I was able to support families buying their first homes, new investors learning how to invest their wealth, and individuals in need of a plan to build their savings.

In a difficult economic climate, I found it deeply rewarding to assist people who wanted their money to work for them. That passion for finance, as well as my commitment to compassionate service, enabled me to achieve highly in the role. In my first year on the job, I achieved a 98% customer satisfaction rating—the highest in the company.

I want to bring that same commitment to service with me to your company. I am confident that I can apply my financial expertise, my out-of-the-box thinking, and my dedication to client satisfaction in a new role.

I appreciate your time and look forward to speaking with you directly. You can reach me via email at [email protected]

Sincerely, Evan Branson

Generic Cover Letter for Teacher Job Fair

Teacher job fairs are a common way for teaching professionals to find work—and they can involve handing out a high number of generic cover letters and resumes! To help you get ready for the next teacher job fair, we’ve put together an example cover letter for an educator in search of a new role.

Generic Cover Letter Example Three

As an experienced elementary school teacher, I am excited to introduce myself as a candidate for work at your school. With four years of fourth-grade teaching experience behind me, I believe I can deliver amazing results for your school and your students alike.

As a member of the team at West Orchard Elementary School, I have been able to develop hands-on teaching and lesson planning experience which I believe will serve me well in any future role. The lesson plans I created for my fourth-grade Math class have been adopted by all schools across our district, and are due to be adopted by two other school districts in the coming year.

I have also been able to achieve incredible results working directly with students. During my time at West Orchard Elementary, I have reduced student tardiness in my classroom by 55%. I have also achieved a 99% student graduation rate—one of the highest in the whole district.

I’m confident that I can help your school to work toward similar achievements, for the betterment of your students’ education and the improvement of your school as a whole. I am a deeply committed educator, and I would love the opportunity to bring my passion and drive to a new environment.

I appreciate your consideration and look forward to discussing this role with you personally. I am available to talk over the phone at (333) 333-3333 or via email at [email protected]

Sincerely, Evelyn Glennie

Copyright © 2024 Workstory Inc.

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General cover letter example

General cover letter example

A job application is much more than a resume. You may be asked to provide a portfolio or other examples of your work, take a skills or personality test, or offer your LinkedIn or other social media profiles as supplemental materials. Most likely, you will be asked to include a cover letter with your documents. 

You know that hunting for a job requires you to put your best self out there. Your resume covers the highlights of your career, but your cover letter has the potential to really give your prospective employer a feel for who you are and what you’ll bring to the organization.

You have a resume you’re proud of (if you’re still working on it, we have a guide to help you there too), but the cover letter can be a more challenging task because it is completely open-ended … or is it? In this guide, paired with an expert-written cover letter example, you will learn how to grab the attention of recruiters so that you get that interview. Keep reading for tips and hints on

  • What the purpose of a cover letter is
  • How to structure a cover letter and which paragraphs to include
  • Getting the most out of each section (header, greeting, intro, body, and conclusion)
  • What to highlight in the text of your cover letter
  • Avoiding common errors when writing your cover letter.

What’s the purpose of a cover letter?

The main purpose of a cover letter is to round out the basic information you provided in your resume. Within that document, you have only 3-4 lines to express your personality in complete sentences and one or two pages to detail the last decade of your working life.

That’s where a cover letter comes in. A bulleted item in your employment history section cannot do justice to the fact that you taught 10 seventh graders to read during Covid while suggesting politely that they keep their masks over their noses. A cover letter gives you room to express how you accomplished that (and kept your sanity). It also tells your prospective employer what’s important to you by the very fact that you chose to write about it.

Certainly, if you are applying for any kind of job that requires writing or attention to detail, your cover letter is a wonderful showcase. You never know who your witty turn of phrase will impress – as long as you keep it professional.

Your cover letter also affords you the opportunity to explain gaps in your work experience, how the skills from your old career translate to the one you’re embarking on now, or simply why this job at this company. If you’re new to the working world, you can use this page to convince employers that your lack of experience doesn’t mean you lack skills and worth ethic.

Finally, a cover letter gives you yet another opportunity to choose your top three or four achievements and highlight them again.

Does anyone read cover letters?

The answer is a resounding “Maybe.” You can find human resources personnel on both sides of this divide, but ask yourself this question: Why would employers ask for a cover letter if they weren’t going to take it into account?

Perhaps they simply want to see if you read the listing. Even in that case, you still need to write the cover letter, so you may as well make it count.

Going the extra mile probably won’t hurt, but if there’s only one case where your prose gets you an interview, that’s one more opportunity than you had before.

Best format for a cover letter

Now that you know you’re going to write that cover letter, you need to know that while it may seem unstructured, there are parts it must contain. 

The format of a cover letter should contain the following elements:

  • The cover letter header
  • The greeting (or salutation)
  • The cover letter introduction
  • The middle paragraphs (body of the letter)
  • The ending paragraph of your cover letter (conclusion and call-to-action)

Resume.io is an expert resource for job seekers in all fields and at all levels of their careers. For general information on putting together a cover letter, read our comprehensive cover letter guide or check out our collection of 180+ adaptable cover letter examples and writing guides!

If you are just starting out in your career, you can use your academic accomplishments, volunteer activities, or extracurriculars to show your skills. Your letter should focus more on why you chose the career, your goals for your first job, and the interpersonal and general job skills you have already demonstrated.

This cover letter example will give you a blueprint for writing your own cover letter:

Dear Mr. North,

My experience of managing teams through change has taught me that if you put people first, everything else will fall into place. I led a team through a turbulent 18 months of downsizing at Labsworth, while a blistering period of growth at Pine Inc. provided an entirely different experience. No matter what the trajectory of the company is, there are lessons to be learned. Upon the completion of my MBA last year, I understood that I wanted to pursue a management role with an international dimension. I have never used my native Spanish in a business context and feel that your expansion into South America will allow me to employ my change management skills in a cultural setting that is familiar to me. In a start-up, it is important to employ people with both operational and commercial expertise. I have negotiated contracts worth $9.5m, improved delivery efficiencies by 12%, redesigned warehouse packing flows, overseen staff disputes, and driven profitability to industry-leading levels. In my last year at Pine, I spearheaded three initiatives to improve the net profit from 5.2% to 6.1%. Profits improve when everything is considered. I believe in letting my teams dictate the direction of their development. I have experience working with HR to design training modules, something that is particularly useful in a start-up. I enjoy the creativity and challenge of working out how to get the most out of a diverse set of professionals. 60% of my former team have enjoyed promotions over the past five years.

I cannot wait to find out more about your international expansion plans and hope that I am well-placed to assist.

Lara Fernandez

Cover letter header

The cover letter header has two functions: it presents your contact information and it gives a design flourish to this otherwise black and white document.

Display your name prominently and legibly, along with the phone number and email you check regularly. You definitely don’t want to wait too long or even miss the opportunity when a recruiter reaches out to schedule an interview or ask a few follow-up questions.

If you are new to the job market, make sure you acquire a professional email address. Use first name dot last name or first initial dot last name if possible. You may need to add your middle initial or a few numbers if your name is more common. There’s no better way to negate your professional image than with that jokey email you created for your college friends.

The goal of the header: Create an eye-catching design that also allows recruiters to get a hold of you easily.

Align document styles

Your resume and cover letter are part of a complete application package so they should have a cohesive look. Coordinate the fonts and colors you use in all your documents. That looks more professional, but also means that if the pages in your file get separated, they are easily reunited.

If you don’t want the hassle of formatting and designing your own application, try a tool builder such as the one at Resume.io, which offers resume templates and cover letter templates to match.

Cover letter greeting

Although it is only a few words, those words count. The cover letter greeting sets the tone for the rest of your document, but it also gives you a chance to start off on the right foot by naming the person to whom you are writing.

Brain imaging studies have shown that our brains involuntarily respond to the sound of our own names. Take that well-known quote from Dale Carnegie to heart: “Remember that a person’s name is to that person the sweetest and most important sound in any language” when you start your cover letter.

Do your due diligence to find out who will be reading your letter. Some job listings include the name of the person to whom you should direct your application. If not, you can often find this information on the company website under “About Us,” “Leadership,” “Staff Directory” or a similar category. LinkedIn is another helpful source, especially if you are linked to anyone who works there. If that is the case, you may also choose to let them know you are applying and see if they have any other information they are willing to share.

Get the name right

After you’ve gone through the trouble of finding the correct person to address, make sure you spell their name right! There’s no faster way to turn someone off than to get their name wrong.

More than just the spelling, check on the honorific and title they prefer. Some people list their preferred pronouns in their bios. If not, a phone call can help you there. Also, check to see if the person has earned the title “Doctor.” People can be prickly about this oversight. After all, earning a doctorate is no small feat.

You can always call the company directly and ask. If all your efforts come up empty, You may begin your cover letter with a greeting such as “Dear People Department” or “Dear Editorial Staff.” We do not recommend using the old-fashioned and stilted “ To Whom It May Concern .”

The goal of the greeting: Set the tone for your letter and warm up the hiring person by using their name and correct title.

To Whom It May Concern

Cover letter introduction

You’ve gotten off on the right track, with the correct person’s name, now your task is to pique their interest with an intriguing cover letter introduction. This paragraph serves as far more than an introduction to your career, it is the attention-getter that leaves them wanting more.

Right off the bat, you need to set a professional tone. Depending on your career, you may need to be precise and serious or a bit playful and creative. An emotional and passionate tone is appropriate for an elementary school teacher, for example, but not for a bank loan officer. Also, the key to the decision on tone is the company you are targeting. Is it a startup with a foosball table in the conference room or a Fortune 500 company where the managers wear business suits?

The best way to entice an HR professional to read on is to answer the question: Why should I hire you? Don’t be shy here! Explain how you will fill the needs of your prospective employer and how your experience will add value to their team.

The aim of the cover letter intro: Put your most important message out front in a tone that matches that of your profession and the company. Leave them wanting more.

Below are the greeting and introduction from our cover letter sample.

My experience of managing teams through change has taught me that if you put people first, everything else will fall into place. I led a team through a turbulent 18 months of downsizing at Labsworth, while a blistering period of growth at Pine Inc. provided an entirely different experience. No matter what the trajectory of the company is, there are lessons to be learned.

Cover letter middle part (body)

You’ve reached the heart of your cover letter. Within the middle part, or body, you will build on the message you delivered in your intro. The reader may be thinking, “So, you are an excellent software engineer. Of course, you’re going to tell me that. How do I REALLY know?” This is where you convince them.

How do you accomplish that? You choose your greatest achievement – the one that increased company profits, earned you accolades, or made a parent cry for joy – and detail it. Explain the situation you faced, the actions you took (giving proper credit to others on your team), and your outstanding results. Take care to describe the soft skills as well as the hard skills you used to accomplish this success.

Your portfolio, if career appropriate, will play a big role. (Make sure you link to it from your resume or cover letter using an online builder tool such as the one from Resume.io.) 

To avoid a dense page of type, you may choose to enumerate several other career achievements in a bulleted list. These can be more fleshed out than the ones you have developed for your resume, but you don’t need to use full sentences here since space is tight. You may use one of the following phrases to introduce the list:

  • Among my other achievements:
  • Other career highlights include:
  • I am in the midst of the following projects:
  • I have received accolades for
  • My publications include:

From there, you can launch right into your conclusion.

The aim of the cover letter body: Back up the assertions you made in your introduction and broaden your list of accomplishments to form a convincing argument for employment.

Below is the middle part of our cover letter sample.

Upon the completion of my MBA last year, I understood that I wanted to pursue a management role with an international dimension. I have never used my native Spanish in a business context and feel that your expansion into South America will allow me to employ my change management skills in a cultural setting that is familiar to me. 

In a start-up, it is important to employ people with both operational and commercial expertise. I have negotiated contracts worth $9.5m, improved delivery efficiencies by 12%, redesigned warehouse packing flows, overseen staff disputes, and driven profitability to industry-leading levels. In my last year at Pine, I spearheaded three initiatives to improve the net profit from 5.2% to 6.1%. Profits improve when everything is considered. 

I believe in letting my teams dictate the direction of their development. I have experience working with HR to design training modules, something that is particularly useful in a start-up. I enjoy the creativity and challenge of working out how to get the most out of a diverse set of professionals. 60% of my former team have enjoyed promotions over the past five years.

How to close a cover letter (conclusion and sign-off)

The introduction is more than a simple, “Hello my name is” and the conclusion is more than a “Thanks for your time.” Remind the hiring manager of your key message without sounding too self-aggrandizing or eager, but then add a little something that leaves them wanting more.

By this, we don’t mean you should leave out a key career accomplishment. That would lessen your chances of getting the interview. Instead, offer a story about a tricky situation you navigated or why your love of film noir makes you a better real estate agent (it’s possible) – anything related to the position that you think will get the hiring manager curious to hear more in the interview. After all, your goal here is to speak with a person about the job. 

Before you sign off, make sure you clearly express your desire for the interview with a call to action. Keep it simple and don’t make assumptions. For example, “when I meet you in the interview” is a little presumptuous.

The goal of the conclusion: Remind the hiring manager of your message, leave them curious, and politely request an interview.

Below is the conclusion from our cover letter sample.

I cannot wait to find out more about your international expansion plans and hope that I am well-placed to assist. 

Sincerely, 

Basic mistakes in an application letter and how to avoid them

After putting in all the effort to compile a compelling argument for employment, you don’t want to blow your chances by making an easily avoidable error. Below are some mistakes to keep an eye out for before you hit the submit button on your application.

  • Adopt the correct tone: Not every startup is a hotbed for freewheeling hipster fun. Make sure you know the company’s culture before you get too casual.
  • Personalize it: If an employer asks for a cover letter, assume they at least want to know that you cared enough to address their specific needs. Yes, your greatest achievement is likely to remain the same, but you may tweak the reason it shows you are a great fit for the company. You may also either reorder or switch out bulleted items to emphasize the skills mentioned in the job listing. Finally, the enticing detail in your conclusion may differ depending on the job description.
  • Spelling and grammar count: No matter your profession, employers value the ability to communicate clearly. Typos also say you do not carefully attend to details. Use spellcheck and a grammar check program such as Grammarly. Then, find a trusted friend or colleague to proofread for you.
  • Formatting counts: This speaks to attention to detail and the fact that looks count, especially when they make for a first impression. Make sure your paragraphs are aligned and your header is legible, neat, and coordinates with your resume.

Key takeaways

  • Whether or not you believe your cover letter will be read by a human resources person, you should write one. Better to be over-prepared than underprepared.
  • Keep your main goal in mind: get that interview. To do that, answer the question “Why are you the best person for the job?” in your introduction.
  • Maintain a consistent tone throughout and make sure it matches the culture of the company to which you are applying.
  • Close with a sentence or two that will lead them wanting more.

Filling a blank screen with an outstanding cover letter is no easy task, but Resume.io’s tools and resources ease the task. Using the tips and tricks you learned in this guide, you may simply click on one of our ready-made and carefully market-researched cover letter templates and start writing. 

Free professionally designed templates

Resume Worded

Proven cover letter samples, curated by recruiters [updated for 2024].

Most people write generic, weak cover letters and wonder why they don't get interviews. So to help you, we've handpicked thousands of effective cover letters that got people like you hired. Use them as inspiration to write your own.

Table of contents

Data & analytics roles.

  • Data Engineer Cover Letter
  • Business Analyst Cover Letter
  • Data Scientist Cover Letter
  • SQL Developer Cover Letter
  • Supply Chain Planner Cover Letter
  • Program Analyst Cover Letter
  • Intelligence Analyst Cover Letter
  • Director of Analytics Cover Letter
  • Reporting Analyst Cover Letter
  • Data Specialist Cover Letter

Manager Roles

  • Program Manager Cover Letter
  • Project Manager Cover Letter
  • Product Manager Cover Letter
  • Operations Manager Cover Letter
  • Social Media Manager Cover Letter
  • Creative Director Cover Letter
  • Product Owner Cover Letter
  • IT Manager Cover Letter
  • Office Manager Cover Letter
  • Production Manager Cover Letter
  • Project Coordinator Cover Letter
  • Brand Manager Cover Letter
  • Construction Manager Cover Letter
  • Chief of Staff Cover Letter
  • Vice President of Operations Cover Letter
  • Chief Digital Officer Cover Letter
  • Project Leader Cover Letter
  • Technology Director Cover Letter
  • Director of Information Technology Cover Letter
  • Director of Operations Cover Letter
  • Director of Engineering Cover Letter

Engineering Roles

  • Software Engineer Cover Letter
  • Software Developer Cover Letter
  • Web Developer Cover Letter
  • Programmer Cover Letter
  • Front End Developer Cover Letter
  • Full Stack Developer Cover Letter
  • Java Developer Cover Letter
  • Python Developer Cover Letter
  • Quality Assurance Tester Cover Letter
  • Quality Engineer Cover Letter
  • Electrical Engineer Cover Letter
  • System Administrator Cover Letter
  • Scrum Master Cover Letter
  • Civil Engineer Cover Letter
  • Network Administrator Cover Letter
  • Mechanical Engineer Cover Letter
  • Network Engineer Cover Letter
  • Data Integration Architect Cover Letter
  • Engineering Manager Cover Letter
  • Service Technician Cover Letter
  • Platform Engineer Cover Letter
  • Automation Engineer Cover Letter
  • Project Engineer Cover Letter
  • Electronic Technician Cover Letter
  • System Engineer Cover Letter
  • IT Specialist Cover Letter
  • Packaging Engineer Cover Letter
  • Cloud Developer Cover Letter
  • ETL Developer Cover Letter
  • Sharepoint Developer Cover Letter
  • Audio Engineer Cover Letter
  • Industrial Engineer Cover Letter
  • Maintenance Technician Cover Letter
  • Solutions Architect Cover Letter
  • Implementation Specialist Cover Letter
  • Software Architect Cover Letter
  • PHP Developer Cover Letter
  • Biomedical Engineer Cover Letter
  • Security Analyst Cover Letter
  • IT Auditor Cover Letter
  • Director of Software Engineering Cover Letter
  • Environmental Engineer Cover Letter
  • Materials Engineer Cover Letter
  • UAT Tester Cover Letter

Finance Roles

  • Bookkeeper Cover Letter
  • Financial Analyst Cover Letter
  • Accountant Cover Letter
  • Financial Advisor Cover Letter
  • Auditor Cover Letter
  • Financial Controller Cover Letter
  • Purchasing Manager Cover Letter
  • Loan Processor Cover Letter
  • Finance Director Cover Letter
  • Credit Analyst Cover Letter
  • Finance Executive Cover Letter
  • VP of Finance Cover Letter
  • Claims Adjuster Cover Letter
  • Payroll Specialist Cover Letter
  • Cost Analyst Cover Letter

Marketing Roles

  • Marketing Manager Cover Letter
  • Event Coordinator Cover Letter
  • Content Creator Cover Letter
  • Content Writer Cover Letter
  • Video Editor Cover Letter
  • Marketing Executive Cover Letter
  • Digital Strategist Cover Letter
  • Brand Ambassador Cover Letter
  • Technical Writer Cover Letter
  • Director of Marketing Cover Letter
  • Brand Strategist Cover Letter
  • Campaign Manager Cover Letter

Administrative Roles

  • Virtual Assistant Cover Letter
  • Administrative Assistant Cover Letter
  • Executive Assistant Cover Letter
  • Research Assistant Cover Letter
  • Inventory Manager Cover Letter
  • Warehouse Manager Cover Letter
  • Administrative Coordinator Cover Letter
  • Project Administrator Cover Letter

Sales Roles

  • Account Manager Cover Letter
  • Account Executive Cover Letter
  • Sales Manager Cover Letter
  • Sales Associate Cover Letter
  • Real Estate Agent Cover Letter
  • Sales Engineer Cover Letter
  • Inside Sales Representative Cover Letter
  • Copywriter Cover Letter
  • Buyer Cover Letter
  • Director of Sales Cover Letter
  • Hotel Manager Cover Letter
  • Sales Coordinator Cover Letter
  • Engagement Manager Cover Letter
  • Sales Executive Cover Letter
  • Sales Leader Cover Letter
  • Relationship Manager Cover Letter

Design Roles

  • UX Designer (User Experience Designer) Cover Letter
  • UX Researcher Cover Letter
  • Architect / Architecture Cover Letter
  • Graphic Designer Cover Letter
  • Game Design Cover Letter
  • Interior Designer Cover Letter
  • Production Assistant Cover Letter
  • Art Director Cover Letter
  • Design Director Cover Letter

Legal Roles

  • Attorney Cover Letter
  • Lawyer Cover Letter
  • Underwriter Cover Letter
  • Contract Specialist Cover Letter

Other Roles

  • Recruiter Cover Letter
  • Demand Planning Manager Cover Letter
  • Consultant Cover Letter
  • Correctional Officer Cover Letter
  • Production Planner Cover Letter
  • Teacher Cover Letter
  • Plant Manager Cover Letter
  • Recruiting Coordinator Cover Letter
  • Business Owner Cover Letter
  • Site Manager Cover Letter
  • Orientation Leader Cover Letter

Research & Science Roles

  • Environmental Scientist Cover Letter

Medical Roles

  • General Nurse Cover Letter
  • Dental Assistant Cover Letter
  • Case Manager Cover Letter
  • Respiratory Therapist Cover Letter
  • Therapist Cover Letter
  • Care Coordinator Cover Letter
  • Occupational Therapist Cover Letter
  • Radiologic Technologist Cover Letter
  • Pharmacy Technician Cover Letter
  • Medical Technologist Cover Letter
  • Microbiologist Cover Letter

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  • Crafting Catchy Cover...

Crafting Catchy Cover Letters: A How-To Guide

10 min read · Updated on May 16, 2024

Marsha Hebert

Today, more than ever, having a catchy cover letter in your job-search toolkit is a must.

A lot of job seekers ask, “Do I really need a cover letter?” The answer is a resounding “Yes!” More often than not, writing a catchy cover letter is something people simply don't do because the overwhelming thought is that employers don't read them. That couldn't be further from the truth. 

On top of that, adding a catchy cover letter to your application can enhance the skills, achievements, and qualifications you include on your resume. Most importantly, though, a great cover letter makes you more human, more real, to the hiring manager reading your application. 

What's most critical is that your cover letter be engaging. Avoid using the same old boring content that everyone else is using. Instead, craft a catchy cover letter that grabs their attention. This is your how-to guide for doing that!

Cookie-cutter isn't the way to go

Everyone has seen cover letters that start like this, 

To Whom It May Concern:

I am writing to express my interest in the [POSITION TITLE] that I saw advertised for [COMPANY NAME].

It's a complete yawn-fest. It's boring. It's overdone. 

Since your cover letter is the first chance you get to make a solid introduction to a new employer, spice it up a bit. Use some humor, indicate that you're passionate about the job you're pursuing, and inject some of your personality to entice hiring managers to actually read what you have to say. 

What is a good opening line for a cover letter?

The main idea behind a great, catchy cover letter is that you want to tell a story. This doesn't mean you should regurgitate what's contained in your resume – no one wants to read the same things twice. It all starts at the beginning. The way you start your cover letter can make or break you.

Do you want the hiring manager to have a “Bleh” moment and toss your cover letter to the side?

Wouldn't you rather they be caught off-guard by your creativity and keep reading?

The best way to shake things up is to go off-script and write something that actually catches their attention. Here are some examples:

Show your passion: “Not too long ago, I came to the realization that my life's goals included giving back to my community through story-telling. After a lot of research, I discovered that a great way to do that was to go into Public Relations and Marketing to help connect consumers with companies to meet needs.”

Show some love: “I recently read an article about how [COMPANY NAME] was involved in improving our community by engaging employees in outreach events that…”

Prove your worth: “When I read about the job opening for [POSITION TITLE] at [COMPANY NAME], I knew I had to apply because I'd already saved my current company over $100K in logistics costs and I knew that I could do that for you, too.”

Highlight your personality: “A few years ago, I was exploring the mountain roads outside of Denver, and a stranded chicken jumped in my car – it's a funny story, I even have pictures. From that moment, I knew working with rescue animals was where I wanted my future to go.”

Now that you have their attention – write the body of your catchy cover letter

One thing to remember is that the introduction of your cover letter isn't supposed to be a monologue – keep that old adage that less is more in mind. The first paragraph of your cover letter is only meant to be a couple of sentences – just enough to pique the hiring manager's interest so they keep reading. Let's face it; it's not every day that some random chicken jumps in your car. That may be just the thing that entices the interviewer to call you in – so they can hear the story. 

The second paragraph of your catchy cover letter

The next part of your catchy cover letter should be a paragraph that transitions into how your introduction will make you a great part of their team. Without repeating all the great things you've written in your cover letter, highlight some of the skills and achievements from your career thus far to prove to them you have what it takes to be a valuable part of their team. 

The third paragraph of your catchy cover letter

You can actually write this third part as a paragraph or use bulleted achievement statements (like you'll see in the template later in this article). The idea here is to showcase your most impressive career achievements and your primary strengths. 

It's a good call to opt for bullets for this part of your catchy cover letter because if the hiring manager is skimming through your cover letter, it'll be easy for them to see what you bring to the table. Don't go crazy, though, and add a bunch of bulleted achievement statements. Stick to between three and five because you don't want the cover letter to go over one page. 

The closing of your catchy cover letter

Your last paragraph should close out the cover letter by reiterating your passion for the job and requesting an interview; this is called a call to action. After all, the whole point of writing a catchy cover letter is to get them to call you for a face-to-face meeting so you can win the job. 

The end of your cover letter is also a great place to explain faux pas in your resume or give details about why you're changing careers . You can even use this part to detail your desire to travel for work or indicate that you're relocating for this job. 

Here's what a catchy cover letter looks like

We know, instructions on how to do something is one thing, but seeing it all come together in an example is something even better. So, with that, here is a catchy cover letter example:

Contact Information

[Name][Company][Address]

Dear [Name],

Would [COMPANY NAME] benefit from having someone on their team who has generated $30K in revenue, increased blog traffic by 14%, and tripled social media ROI – all in one year? Then, I'm your person. Given my background in [EXPERIENCE RELATED TO FIELD] and [EXPERIENCE RELATED TO FIELD], I know I can repeat those results for you and feel that I would make additional significant contributions to the [POSITION TITLE] you currently have available.

Throughout my entire career, I have demonstrated consistent success [SOMETHING YOU HAVE CONTRIBUTED TO] to achieve high-reaching standards and goals. During my time with [COMPANY YOU CURRENTLY WORK FOR], I've built a reputation for [MAJOR ACHIEVEMENT]. On top of that, people often come to me from different departments because I'm known as someone who can [PICK A SKILL FROM THE JOB DESCRIPTION TO INJECT HERE]. 

Additional career experience and achievements include:

Achievement/accomplishment

I think it's a great idea for us to get further acquainted, and would truly value a moment of your time to discuss how my background aligns with your needs. If you agree we may have the basis for a mutually beneficial partnership; please feel free to contact me at your earliest convenience. I'd love to learn more about your team and the [POSITION TITLE] opening.  

I appreciate the time you're taking to review my application, and until we meet, I hope you have a great day!

[Your Name]

Related reading: You can find some career-specific cover letter examples here .

Why this template works

This catchy cover letter starts by discussing quantifiable achievements , which hiring managers drool over. Whenever you can deliver tangible results, the new employer will immediately know what you have to offer. 

Also, the fact that this letter indicates the results are repeatable shows that the applicant has done their research, understands the market, and is confident in their abilities. It helps the employer get the sense that the writer is genuinely passionate about their job. 

There isn't a hiring manager alive who wants to hire someone who is simply interested in earning a paycheck. Employers want employees who are dedicated and care about doing a good job. 

The closing of the cover letter template is proactive, inviting further discussion and reinforcing the applicant's desire to work for the company. 

Tailor your cover letter

You've probably heard about applicant tracking systems , also known as ATS, that companies use to weed out job seekers. Did you know that the ATS also scans cover letters? 

These systems are programmed to search for the right keywords – relevant phrases from the job description – to ensure that you are a good match. So, your catchy cover letter has to get past the ATS before it can impress the hiring manager. 

Did you notice the placeholders in the template? They're there for a reason.

As you read the job description for the position you want to apply to, you'll need to update your catchy cover letter with language that resonates with the new job. Let's say the new company wants someone who can work as a member of a cross-functional team. The last sentence of the second paragraph of the template would be a great place to include that phraseology. 

“On top of that, people often come to me from different departments because I'm known as someone who can bring harmony to processes by working as a member of a cross-functional team.”  

Just like that, you've tailored a bit of your cover letter . 

Catchy cover letter final tips and advice

Since the goal of your cover letter is to work with your resume to land your dream job – one of the most important aspects of anyone's life – it's critical to get it right. Let's talk about a few more things you need to know to craft a catchy cover letter that makes a strong impression and helps you win interviews. 

Use a professional letter format. You're not writing a letter to Grandma to thank her for the gift she got you, so make sure it's professional. Avoid using slang or overly casual expressions. Also, don't pack your cover letter with a lot of jargon that may or may not be understood outside of your current work circle. 

Keep it Short and Simple (K.I.S.S.). Remember the one-page rule. You're not trying to tell the hiring manager everything you've ever done in your career, instead, you're trying to pique their interest so they have a reason to call you to ask you more questions. 

Revise, edit, and do it again. Did you know that the average typed document has an average error rate of 8% ? Proofread your work, then get a friend to proofread it. After that, read it out loud to make sure it all sounds good. Cover letters, and resumes, too, for that matter, should have a 0% error rate.

Follow up. Prove that you're really interested in the position by following up with the employer if you don't hear back from them. 

Learn more: Read 10 of the Worst Cover Letter Mistakes to Avoid to round out your knowledge about having a stand-out cover letter.

Stand out from the crowd, win the interview

It may take a bit of time, but writing a catchy cover letter that lands you an interview is definitely worth the effort. When you follow the tips and strategies in this how-to guide, you'll be able to effectively highlight your skills and achievements in a way that gets the attention of a hiring manager and intrigues them to the point of calling you for an interview.

If you feel like your cover letter is falling short, or you're sending it out and not hearing back from companies, let TopResume check it out for you. While we're at it, we can give your resume a once-over, too. Upload them both for a free review from a resume-writing expert. 

Recommended reading: 

8 Tips to Stand Out in a Competitive Job Market

Perfect Cover Letter Salutations: Start Strong

Resume vs Cover Letter: How They're Different

Related Articles:

How to Maximize Your Resume Action Words to Wow the Employer

Business Analyst Skills: Add to Improve Your Resume!

Cashier Skills: Add to Improve Your Resume!

See how your resume stacks up.

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4 Cover Letter Examples (Plus Tips on How to Write Yours)

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We love having examples. It’s so much easier to decorate a cake, build a model, or yes, even write a cover letter when you know what the end product could look like. So that’s what we’re going to give you—all the cover letter examples and tips you need to make yours shine (unfortunately we’re not experts in cake decorating or model building). 

You'll see that writing a cover letter is all about highlighting your relevant skills, professional experience, and accomplishments, while emphasizing your interest for the role in an engaging manner.

Want to get right down to business? Skip ahead to:

1. The traditional cover letter example

2. the impact cover letter example, 3. the writing sample cover letter example, 4. the career change cover letter example, bonus cover letter examples, a few more cover letter tips, why bother with a cover letter at all.

We bet when you see a job listing that says “ cover letter optional ,” you breathe a sigh of relief, gleefully submit your resume, and move on. But you’re truly doing yourself a disservice by not including a cover letter (or by writing one that’s super generic or formulaic).

“When you’re writing a resume you’re oftentimes confined by space, by resume speak, by keywords—you’re up against a lot of technical requirements,” says Melody Godfred, a career coach and the founder of Write in Color who’s read thousands of cover letters over the course of her career. “In a cover letter you have an opportunity to craft a narrative that aligns you not only with the position you’re applying to but also the company you’re applying to.”

Whether you’re writing a cover letter for a data scientist or marketing manager position, an internship or a senior-level role, a startup or a Fortune 500 company, you’re going to want to tailor it to the role, company, and culture. A strong, customized cover letter will help you explain your value proposition and stand out from the stack of applicants. 

If there’s a gap in your resume , you have the opportunity to explain why it’s there. If you’re changing careers, you have the chance to describe why you’re making the switch. If your resume is pretty dull, a cover letter helps you show some personality . And yes, cover letters still get read.

Deep in the job search, or just browsing? These open jobs on The Muse could be your ideal next step »

What do I write in a cover letter? The 3 basic elements

You'll notice from our cover letter examples that the body of your text can vary a lot depending on factors like the position you're applying for, your career stage, and the type of cover letter requested by the hiring manager. For instance, a writing sample cover letter is different from a traditional professional cover letter (we'll get there soon.)

However, there is some information that you can't leave out. It's important to highlight your most relevant experience, skills, and qualifications for the role in any type of cover letter. Plus, make sure to write an engaging first paragraph to grab the reader's attention, and an effective final paragraph, ideally followed by a call to action, in order to leave a lasting positive impression.

You could say that cover letters are a little like puzzles. When you put each component in its proper place (and remove any parts that don’t fit), you create a complete picture. Even though that picture is always different, the types of pieces are basically the same. We've broken down these three key elements for you:

1. An engaging opener

How you start a cover letter is everything. Your opening lines influence whether someone keeps reading—and you want them to, right? “Starting with something that immediately connects you to the company is essential—something that tells the company that this is not a generic cover letter,” Godfred says. “You have to say something that tells the employer, ‘I wrote this just for you.’”

It can be a childhood memory tying you back to the company’s mission. It can be a story about the time you fell in love with the company’s product. It can be an anecdote from another job or experience showing how hard of a worker you are. Whatever you decide to open with, make it memorable.

2. A clear pitch

Use the next few paragraphs of your cover letter to “hit them with the strongest results you have that are aligned with the opportunity,” Godfred says. Ryan Kahn , Muse career coach and founder of The Hired Group , calls this your pitch. In other words, the part where you’re “selling yourself for the position and why you’re qualified for it.”

Additionally, Godfred says, “If you’re someone who’s transitioning careers, and you need to explain that transition, you do it there.”

This section should have a balance of soft and hard skills . Talk about your experience using Salesforce or doing SEO work, but also highlight your ability to lead teams and communicate effectively.

“Companies are embracing authenticity, they’re embracing humanity, they’re looking for people who are going to fit their culture,” says Godfred. “So what are your values? What do you stand for? These values should be as much a part of your cover letter as the super specialized hard skills.

3. A great closing line

Your closing line could include your next steps or a call to action, Kahn says, such as “ I welcome the opportunity to speak with you more about how I can contribute to the team ,” or, “ I would love to schedule a time for us to discuss this role and my experience. ” But more importantly, “You want to make sure that you’re gracious and thanking them,” he says. While seemingly cliché , it never hurts to end on a simple, “ Thank you for your consideration. ”

Does that sound a bit overwhelming? Don’t panic! We’ve got examples of four types of cover letters below: a traditional cover letter , an impact cover letter , a writing sample cover letter , and a career change cover letter . So let’s take a look at these examples, why they work, and how you can use them to craft your own.

A traditional cover letter is similar to what you’d come up with using position-based cover letter templates . It moves in reverse chronological order through your career history, highlighting parts of your past jobs that make you well suited for this position.

You might want to use this type of cover letter if:

  • You’re applying to a more formal company (like a law firm or major healthcare company ) or a more conventional role (like a lawyer or accountant).
  • You want to play it safe and conservative with your application materials.

What does the job description say?

Imagine you’re applying to a paralegal job opening at a law firm. The job description might include:

Responsibilities

  • Draft routine legal documents for review and use by attorneys
  • Coordinate and organize materials and presentations for legal proceedings
  • Research legal and related issues and report findings and conclusions to team
  • Provide overall legal administrative support to the legal team
  • Maintain calendars and ensure timely filings

Requirements

  • Bachelor’s degree or equivalent of relevant education and work experience
  • Strong communication skills (oral and written)
  • Strong organizational , multitasking, and prioritization skills
  • Proficiency with Microsoft Office Suite and LexisNexis
  • Trustworthy, positive, energetic, and optimistic attitude with a willingness to roll up your sleeves

The cover letter example

Here’s an example of a traditional cover letter you could write for this role—keeping things strictly professional but without sounding too boring or jargon-y:

Dear Ms. Jessica Sanchez,

In my five-year career as a paralegal, I have honed my legal research and writing skills, and the attorneys I’ve worked with have complimented me on my command of case law and litigation support. Spiegel Law Firm’s 20 years in practice proves that the firm has strong values and excellent attorneys, and I’d be eager to join such a talented team.

I currently serve as a paralegal for Chandler, Chandler, and Greene, where I work closely with the partners on a number of high-priority cases. During my time here, I implemented a new calendar system that ensures timely filing of court papers. This system has prevented missed deadlines and allowed for better organization of internal and client meetings.

Previously, as a paralegal for the Neuerburg Law Firm, I received praise for my overall support of the legal team and my positive attitude. While working there, I came up with and implemented a plan for digitizing their old files while still ensuring security and privacy. This led to more efficiency when preparing for client meetings and legal proceedings.

My further qualifications include a bachelor’s degree from Rutgers University, a paralegal certificate, and training in LexisNexis, Westlaw, and Microsoft Office Suite.

I would love the opportunity to discuss how I can contribute to your legal team. Thank you in advance for your consideration, and I look forward to hearing from you.

Chase Broadstein [email protected] (222) 222-2222

Download this example

Why this works

This cover letter example is short, sweet, and to the point. It shows the candidate has a knack for getting things done in a thorough and timely manner and a track record for helping out wherever needed. The opening lines also express a genuine interest in this specific firm. Plus, there are some important keywords in there like “calendar system,” “bachelor’s degree,” “paralegal certificate,” and “LexisNexis.”

The impact cover letter puts your accomplishments front and center rather than organizing your paragraphs by past roles. You might use a cover letter like this if:

  • You’re applying for roles where you’re expected to deliver on certain goals or results (for example, if the jobs involve sales quotas or marketing metrics).
  • You haven’t followed a straightforward career path and your past job titles don’t show the extent of your qualifications.
  • You want your personality to stand out a bit more than it might in a traditional cover letter.

What does the job description say

Imagine you’ve come across an opening for an email marketing manager . Part of the job description states:

  • Manage email marketing strategy and calendar, including copywriting, optimization, monitoring, analyzing, and reporting on campaigns
  • Improve campaign success through conversion optimization, A/B testing, and other experiments
  • Collaborate with the design team to ensure brand guidelines are followed in emails
  • Partner and collaborate cross-functionally with sales, product, product marketing, and data teams
  • 3+ years in email marketing
  • Experience with Constant Contact, Google Analytics, HTML, CSS, Photoshop, and Microsoft Excel, a plus
  • Excellent communication skills (oral and written) and an eye for copyediting
  • Strong interpersonal , relationship-building, and stakeholder management skills
  • Excellent project management, problem-solving , and time management skills, with the ability to multitask effectively

Here’s an example of an impact cover letter where the writer’s hard skills and successes stand out:

Dear Russ Roman,

I have a problem. See, my inbox currently (and embarrassingly) hosts 1,500 unread emails—including newsletters from at least 50 different brands.

But this problem only fuels my passion for creating emails that are worth opening. Because from my perspective, as someone who can barely get through their own stack of mail, that’s a true win.

I’ve been following Vitabe for years, and can proudly say that I open every single email you send to me. I’m a sucker for a good subject line—“Take a Vitamin-ute—We’ll A-B-C You Soon” being my favorite—and the way your email content feels both fun and expert-backed really speaks to me. This is why I’m thrilled to submit my application for a role as email marketing manager at your company.

I have over four years of experience working in the email marketing space. In my current role at Westside Bank, I was able to implement new email campaigns centered around reengaging churned clients. By analyzing data around the types of clients who churn and the engagement of our current email subscribers, as well as A/B testing headlines and newsletter layouts, we were able to increase email subscribers by 15% and convert 30% of those subscribers to purchase our product, a significant increase from the previous year. 

I also launched a “Your Credit Matters” newsletter focused on educating our clients on how they spend and manage their credit—which became our highest performing campaign in terms of open-rates and click-through to date.

Previously, as a member of the marketing team at Dream Diary Mattresses, I collaborated with the sales and product team to understand how I could best support them in hitting their quarterly goals. One specific project involving creating personalized emails for customers drew more people to come back to our site after 30 days than direct paid ad campaigns, leading to a 112% increase in revenue from the last quarter.

I take the content I write and the calendars I manage seriously, editing and refining beyond detail-oriented and into meticulous territory, and I feel my experience and drive would greatly help Vitabe further develop their email program for success.

Thank you very much for your time and consideration. I look forward to hearing from you.

Lad Miller [email protected] (987) 654-3210

This sample cover letter concisely highlights the applicant’s most significant, relevant achievements. By adding context to how their projects were created, monitored, and completed, they’re able to show just how results-driven they are and how they’ve successfully leveraged some of the skills the company is looking for.

One thing worth noting: This person didn’t include keywords such as Constant Contact, Google Analytics, HTML, CSS, Photoshop, or Microsoft Excel—all of which are listed in the job description. But those skills are most likely in their resume already, and leaving them out gives them the space to discuss specific projects and tell a story not visible on other parts of their job application.

For roles where written communication is key, such as PR, copywriting , or journalism jobs, your cover letter will likely be the first writing sample your future employer sees. So it’s just as important to show your skill set in action through eloquent writing.

  • Writing or editing is a key component of the role you’re applying to.
  • You want to show off your creativity.

Here’s part of a job description for a staff writer position:

  • Pitch and write articles, reporting on timely issues and trends
  • Collaborate with editorial and other teams to launch each digital issue and other special projects on schedule
  • Evaluate content performance and digital trends on a daily basis to constantly adjust pitches and packaging
  • Utilize CMS tools, strategically select photos and videos, and request original graphics to optimize all written content for maximum engagement
  • At least 2-3 years of experience creating content at a digital-first outlet
  • Strong writing and reporting skills, and the ability to write clearly and quickly
  • Familiarity working in a CMS and with analytics tools such as Google Analytics
  • Deadline-driven, strategic thinker with a knack for crafting click-y headlines
  • Strong collaborator who thrives in fast-paced environments

Have fun with this one, but triple-check for spelling and grammar mistakes, and make sure you’re showing off your best writing. Here's the cover letter sample:

Dear Tai Chen,

Since I could walk, I’ve been dancing. And since I could read, I’ve been glued to Arabesque Weekly. At one point, you featured one of my local heroes—a ballerina who struggled with an injury early in her career and went on to become a principal dancer at Pacific Northwest Ballet—and I plastered the article above my childhood bed. It’s still there today.

That article—and so many others you’ve published—taught me that dancing was about more than just pirouettes and arabesques and that the right kind of writer can shed light on aspects of the art that make it surprising, impactful, and universal. I can be that writer.

As an editorial assistant at TheImprovGroup.com for the past two and a half years, my main responsibility was to get all of our content ready to go live on the site. This included fact-checking, proofreading, adding in HTML where necessary, and finding photos, videos, and GIFs that would complement the content and optimize audience engagement. 

As I tinkered with each post, I became intimately familiar with our internal CMS. Reviewing every single article we published and following reactions and engagement helped me gain a deep understanding of what makes a piece really land with our audience.

But by far my favorite aspect of this role has been writing. Each week, I pitch and write at least one article, from 250-word news items to 900-word advice pieces to even longer profiles, features, and personal essays. I love the challenge of developing pitches that align with the trends we see in the data, reflect with the company’s brand and mission, and allow me to flex my creative muscles.

Collaborating with my team to form the best content library we can has been a dream come true. I would be so excited to use my experience to help Arabesque Weekly achieve its goals. And I hope to one day write a story that another little dance lover tapes to their wall forever.

It would be an honor to be a part of your editorial team, and I look forward to the possibility of discussing the opportunity with you.

Hoping to be your next staff writer,

Marlee Wood [email protected] (555) 666-4433

This candidate is clearly passionate about this specific publication and leads with a unique personal anecdote tied to the company’s mission that demonstrates their ability to tell stories in a compelling way. There are relevant keywords and phrases, sure, but they’re not just thrown in there. Their voice comes through in every sentence, proving this person knows how to communicate effectively and creatively.

Cover letters can play a big part in helping career changers prove their qualifications—especially when it’s unclear how their skills transfer over to this new field.

You might write a career change cover letter if:

  • You want to highlight the transferable skills you have that relate to the job description.
  • You want to explain why you’re making the switch and what’s driving you toward this specific industry, company, or position.

Imagine you’re someone who has experience supporting a sales team as an administrative assistant , and you’re now looking to become a sales representative. You come across a job posting that includes:

  • Develop new sales techniques and strategies to build pipeline and hit team goals
  • Coordinate with other teams to increase lead-generation efforts
  • Assist in the processing of new business, including contacting customers to finalize sales and service transactions
  • 1-3 years of successful sales experience
  • Strong communication skills
  • Ability to thrive in a fast-paced, ever-changing environment
  • Ability to work independently to plan, set priorities, and effectively organize work
  • Proven ability to be persuasive, persistent, and confident in closing a sale

Typically, this type of cover letter should include a compelling narrative about your career change and how you can transfer your past experiences to this new role. Here’s how you might translate your past experience over to this new (and exciting) prospect:

Dear Maria Russo,

The head of sales at Sunshine Inc. was in a bind. She needed six client meetings scheduled, 18 service transactions processed, and a summary of the team’s new lead generation campaign drafted before getting on a flight to Austin—in three hours. So she turned to her cool-headed, sales-savvy administrative assistant for help. That assistant was me. Not only did I execute everything on her to-do list, I did it all before her plane left the ground.

For three years, I worked in lockstep with a busy, growth-oriented sales leader to support the business development team. As the sole administrative assistant in the department, I balanced a swath of competing priorities, ranging from coordinating meetings and inputting data to contacting customers, finalizing transactions, and creating promotional materials. This role helped me develop a comprehensive understanding of the sales cycle, sales strategy, and pipeline growth.

Like many others, my career path hasn’t been entirely straightforward. After leaving Crabapple Media, I enrolled in a local coding bootcamp. Six months later, I emerged with a certificate in computer programming and a certainty that I did not want to be a coder. But education is never wasted. I’m now an aspiring sales representative with experience supporting a thriving sales team and extensive knowledge of the tech space.

Here’s a little bit more about how my experience would translate into this role:

  • At Crabapple Media, I assisted in coordinating three annual sales strategy rollouts, yielding an average increase in pipeline of 26% YoY.
  • At Sunshine Inc., I supported 12 independent team members in their lead-generation efforts. I also assisted in processing an average of 300 sales transactions every quarter.
  • I thrive in busy, ever-changing environments that require me to communicate clearly and concisely. Supporting a high-volume team and a busy executive helped me to hone these skills—I typically sent more than 200 emails a day!

I would, of course, love to schedule a time for us to discuss this role and my experience, and I truly want to thank you for considering me.

All the best,

Olu Abiola [email protected] (123) 456-789

The opener draws you in and makes you want to learn more. It toots the person’s horn, but in a way that’s substantiated. Then, the next couple sections explain their experience in the sales space and other relevant qualifications, before eventually tying that back to why they’re applying to this specific job. 

Similar to the impact cover letter, the author lists some of the more important qualities they bring to the table, doing a bit of keyword inclusion and resume gap explaining along the way.

To further guide you, check out some more cover letter examples:

  • Pain point cover letter example
  • Internship cover letter example
  • Recent graduate cover letter example
  • (Another) career changer cover letter example
  • Stay-at-home parent returning to work cover letter example
  • Sales cover letter example
  • Email marketing manager cover letter example
  • No job description or position cover letter example (a.k.a., a letter of intent or interest)
  • Example cover letter with no experience

Let’s break down one of our example cover letters real quick

All three professional cover letter examples have some key elements that make them great and able to grab the hiring manager's attention. Check out this handy infographic that breaks down our impact cover letter:

infographic of impact cover letter example pointing out different elements of cover letter

Here are a few more tips to help the cover letter process:

Start with a “brain dump” 

If you’re staring at a blank page, Godfred always recommends that her clients start by getting all their ideas on the page without paying attention to length. Then “ask yourself how you can cut half of it,” she says. You’ll likely find that repeated information and very generic phrases are the first to go. (If it’s still too long, here are some tips for getting your cover letter down to one page .)

Don’t just repeat your resume

You only have so much space to get your point across, so focus on the information that isn’t stated elsewhere rather than simply regurgitating your resume. A good cover letter should complement your resume, so use the opportunity to elaborate your skills and qualifications further, as well as your accomplishments and why you're a good fit for that position.

Focus on quality over quantity 

Target the jobs you’re most closely drawn to and qualified for and give them all your energy, rather than trying to churn out hundreds of cover letters, Kahn says. You may not be able to apply to as many jobs, but you’ll have a better response rate.

Remember the ATS 

Much like your resume, an applicant tracking systems, or ATS , will be sifting through your cover letter. So you’ll want to scatter relevant keywords from the job description throughout your pitch where it makes sense.

Don’t stress over formatting 

You may see flashy cover letter examples across the internet, but for the most part, it just isn’t necessary. An ATS can’t read text that has been formatted beyond using bold, italics, underline, and color, so keep your font and layout simple—especially if you’re submitting your cover letter through an online portal.

Don't forget your contact information

Include your contact information on every page, including your name, phone number, and email. “Imagine you come across a cover letter and you print it out with a bunch of applications to review and it doesn’t have the person’s contact information on it,” Godfred says. “You never want to put yourself in a situation where you’re the right person and they can’t find you.”

Edit your cover letter before submitting

Never submit a cover letter right after you finish writing it—there could be critical errors that you didn't notice while typing. Take some time away from your text, then revisit it like you're reading someone else's letter. Be sure to double-check all the information you've included, paying special attention to:

  • The company's name
  • The hiring manager's name
  • The job title
  • Your contact information
  • Basic grammar and spelling

You're ready to go

If you've come this far, you're equipped with all the information you need to craft a great cover letter. Hopefully these cover letter examples help as you go to tackle your own. Remember: This is just one small step in the process! Take your time, but learn to move on when you’ve given it your all.

Amanda Cardoso contributed to the latest version of this article.

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How to Write a Generic Cover Letter (and Still Make a Mark with It)

Elena Prokopets

Having a generic cover letter prepared to accompany your resume is always a good idea. Say what? Most career advice blogs will unanimously tell you that you need to customize your cover letter to every job you are applying to. That’s the advice we also stand by at Freesumes. But to every rule in life, there are some exceptions. 

Why Would I Use A Generic Cover Letter?

Having a generic cover letter for a resume makes sense in the following cases: 

  • When you are submitting your resume to the company for general consideration. A lot of employers these days prompt people to pitch them their resume even if they don’t have open roles at the moment. Doing so is a good way to ‘get your foot in the door’ and get on the recruiter’s radar. So when a new position for your skill set becomes available, you’d be among the first to get considered or called up. 
  • When visiting job fairs. Job fairs are an excellent way of building up your professional network as a recent graduate. Since you don’t know which companies would be there and whom you may get interested in, having a printed generic cover letter with a resume can come in handy. 
  • If you plan to use a staffing agency . Another situation when a generic cover letter is perfectly acceptable is when you are planning to search for a job in-directly, via an agency. 

In other cases, that is when you are applying to jobs posted online, it’s best to write a personalized cover letter . 

But since writing doesn’t come naturally to all of us, you can (and should!) create a general-purpose cover letter and then personalize it for each position. This way, you won’t waste hours, staring onto a blank page or gathering your thoughts whenever you’d want to jump on a freshly posted opportunity.

And remember: speed is often key. Data from Smart Recruiters suggests that people who apply within the first 4 days after the job is posted have a nearly 65% higher chance to get considered than later applicants. 

How to Write a Generic Cover Letter To Speed Up Job Applications 

A pre-made generic cover letter template that you can easily customize can be a true time-saver. Instead of fretting over clever wording and keywords , you’ll just need to fill in certain gaps and add a quick few personalized touches. Blissful, right?

So let’s help you build that master ‘cover letter’ that you can use over and over again for any good job you come across. 

The Basics: What To Include in a Cover Letter 

The standard cover letter has four key elements:

  • Customary greeting 
  • Catchy intro paragraph 
  • Detail-heavy body 
  • Concluding paragraph with call-to-action (CTA). 

You can spell out most of these details within a generic template and leave out gaps or highlights for information that needs to be customized. 

Now let’s have a quick walkthrough over each section with some quick generic cover letter examples. 

How to Address a Generic Cover Letter

If you plan to submit a generic cover letter to a staffing agency or someone at a job fair, it’s alright to make the greeting impersonal. For example: 

  • Dear Employer
  • To Whom It May Concern

typing cover letter

In all other cases (including when you are pitching to a company without any open roles at the moment), it’s best to do the following. 

  • Use the company name: “Dear [Company Name] HR team” or “[Company Name] Recruiting Department is good enough if you are pitching to the business through an on-site form.
  • Try to learn the recruiter’s name: This is the best thing you can do — use the recipient’s full name. On LinkedIn, you can often see the job publisher’s name next to the vacancy. Also, you can often find the contact person’s name in the company’s profile if applying via popular job search websites such as Indeed, Monster, and others.  Take the time to research it when you customize your generic cover letter for a particular job. 

The Introductory Paragraph for a General Purpose Cover Letter 

The purpose of the intro is to explain who you are, how you’ve got to know about the job opportunity, and what makes you qualified. Keep it short and sweet up to 2-3 sentences max. 

You generic cover letter can go like this:

My name is Joan Smith and I’d like to get considered for the [position name] at [company name]. As a certified Salesforce email marketing specialist and CRO expert with 3+ years of experience in the ecommerce domain, I believe that I could be a valuable addition to [company name] team. 

That’s a quick universal opening you can quickly customize by replacing data in the brackets. Need more inspiration? Check other cover letter examples we wrote. 

The Main Body Of Your Generic Cover Letter

The body of your cover letter is where you need to make the most impact. It should highlight your special technical skills , industry knowledge, and relevant work experience and/or professional training. 

You could also include here some details about your very specialaccomplishments, awards, industry recognition, or projects you are super proud of. But don’t duplicate the information from your resume . That will make you sound repetitive. Instead, use the cover letter to provide extra context about the facts and figures you’ve listed on your resume. 

For example, you can work in the next paragraph:

At my current role, I helped [company name] increase the average customer order by 15% within 3 months. Using data from Salesforce and Google Analytics, I’ve suggested a new email list segmentation approach and ran a test set of highly-personalized promotion campaigns to repeat customers. The average open rate was 45% (thanks to good titles) and the click-through-rate was 4.5% — higher than the industry average.

Here, the author expands on the general stat (15% order increase) they had shared in their resume by explaining what exactly they did to achieve that. Using these tactics is a solid way to improve the credibility of your claims. 

Next, you could go on to mention any relevant educational qualifications you have that can back up your knowledge and expertise in your field of employment. This is optional for more experienced candidates, but a good move for a recent graduate or someone changing careers. Here’s a quick example:

Five months ago, I completed my certification at Nutrition Academy and am now a licensed nutritionist. During my studies, I gave individual consultations to a small pool of clients and you can read their feedback on my website. I believe that my new skillset, combined with past experience in customer support, could make me a valuable addition to the Holistic Wellness Center — a company, placing great emphasis on customer experience.

Lastly, stick to including relevant facts only. Recruiting officers are busy people and would not be interested to read that you currently hold a world record in gum chewing, or that you collect Star Wars memorabilia.

You should leave out ‘filler’ things off your cover letter and instead focus on promoting:

  • Core competencies
  • Technical and interpersonal skills
  • Past achievements. 

Cover Letter Conclusion 

The final paragraph of the cover letter is the easiest one to keep generic. You should re-confirm your interest in the position and suggest further action by the employer. So you can end your cover letter with something like this:

I’d be glad to further discuss how I could help [company name] achieve its goals. Please let me know when you would like to meet.

Generic Cover Letter Example 

Now let’s put all of these things together in a generic cover letter sample. 

Your Name Your Phone Number(s) Your Email Address Today’s date

Dear [Company Name] Recruitment Team,

I have over three years’ experience in the hospitality industry, and I believe the knowledge and skills built up during this time make me the perfect candidate for a role within your company.

In my current role as a Customer Experience Manager at  [Company Name], I managed to increase our incoming client bookings for our services by 150% in just over 9 months, which helped the business to greatly increase its annual turnover. This, along with my everyday commitment to creating a delightful experience for our guests and B2B partners, has earned me the “Employee of the Year” title. 

My skills include, but are not limited to:

  • Excellent time-management skills using careful planning and organization of work activities.
  • Vendor selection, wholesale prices negotiation, contract management. 
  • Expert user of Salesforce, SAP, and Hubspot. 
  • Strong communication and conflict management skills.
  • An openness to learning and applying new information.

With my previous experience and expertise, I believe I can hit the ground running and start actively contributing to the business as soon as possible.

Thank you for your time and consideration. I look forward to meeting with you to discuss my application further.

[Your name]

Wrap Up 

When you are writing a generic cover letter place a greater focus on your core skills aka those that adapt to suit just about any role across a wide range of different companies.

Also, remember that your cover letter can act as a snapshot of your achievements so far. Your resume has the job of giving your recruiter a more in-depth look at your past education, further education, and training courses completed as well as other work-related experience, but your cover letter is there to introduce yourself and deliver a positive overview of why you should be considered for an interview!

Last updated on December 2020

Elena Prokopets

Elena runs content operations at Freesumes since 2017. She works closely with copywriters, designers, and invited career experts to ensure that all content meets our highest editorial standards. Up to date, she wrote over 200 career-related pieces around resume writing, career advice... more

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60+ Cover Letter Examples in 2024 [For All Professions]

Background Image

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

cover letter example for career change

Here’s what this cover letter does right:

  • Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
  • Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
  • Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

cover letter example for a recent graduate

  • Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
  • Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
  • Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

Cover Letter Example for Middle Management

  • Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
  • Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
  • Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

cover letter example for business manager

  • Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
  • Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
  • Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

cover letter example for phd

Here’s what this cover letter does right: 

  • Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
  • Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

cover letter example for senior executive

  • Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
  • Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
  • Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

Cover Letter Example

  • Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
  • A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
  • Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

cover letter examples

  • Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
  • Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
  • Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

best cover letter example

  • Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
  • Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
  • Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

Cover Letter Example for Digital Marketing

  • Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
  • Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
  • Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

Cover Letter Example for Graphic Designer

  • Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
  • Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
  • Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

Cover Letter Example for Administrative Assistant

  • Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
  • Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
  • Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

Cover Letter Example for Front Desk

  • Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
  • Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
  • Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

Cover Letter Example for Human Resources

  • It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
  • Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
  • Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

Cover Letter Example  for Sales Agent

  • Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
  • Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
  • Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

Cover Letter Example for Receptionist

  • Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
  • Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
  • Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

Cover Letter Example for Information Technology

  • Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
  • Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
  • Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

Cover Letter Example for Real Estate Agent

  • Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
  • Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
  • Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

Cover Letter Example for Teacher

  • Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
  • Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
  • Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

Cover Letter Example for Project Manager

  • Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
  • Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
  • Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

Cover Letter Example for Paralegal

  • Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
  • Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
  • Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

  • Acting Cover Letter Examples
  • Accounting Cover Letter Examples
  • Administrative Assistant Cover Letter Examples
  • Architecture Cover Letter Examples
  • Attorney Cover Letter Examples
  • Barista Cover Letter Examples
  • Bartender Cover Letter Examples
  • Business Cover Letter Examples
  • Business Analyst Cover Letter Examples
  • College Student Cover Letter Examples
  • Computer Science Cover Letter Examples
  • Construction Cover Letter Examples
  • Consultant Cover Letter Examples
  • Customer Service Cover Letter Examples
  • Data Analyst Cover Letter Examples
  • Data Entry Cover Letter Examples
  • Dental Assistant Cover Letter Examples
  • Digital Marketing Cover Letter Examples
  • Elementary Teacher Cover Letter Examples
  • Engineering Cover Letter Examples
  • Executive Assistant Cover Letter Examples
  • Finance Cover Letter Examples
  • Graphic Design Cover Letter Examples
  • Healthcare Cover Letter Examples
  • Human Resources Cover Letter Examples
  • IT Cover Letter Examples
  • Law Cover Letter Examples
  • Management Cover Letter Examples
  • Marketing Cover Letter Examples
  • Mechanical Engineering Cover Letter Examples
  • Medical Assistant Cover Letter Examples
  • Nurse Practitioner Cover Letter Examples
  • Physician Cover Letter Examples
  • Project Manager Cover Letter Examples
  • Receptionist Cover Letter Examples
  • Retail Cover Letter Examples
  • Sales Cover Letter Examples
  • Social Work Cover Letter Examples
  • Software Engineer Cover Letter Examples
  • Substitute Teacher Cover Letter Examples
  • Teacher Assistant Cover Letter Examples
  • Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

  • Header - Input your contact information.
  • Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
  • Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
  • The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
  • The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
  • Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

cover letter structure

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

cover letter examples templates

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

  • Phone Number
  • Name of the hiring manager / their professional title
  • Name of the company you’re applying to

Optionally, you can also include the following:

  • Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
  • Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

  • Dear [Department] Hiring Manager
  • Dear Hiring Manager
  • To whom it may concern
  • Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

  • Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

  • What’s the company’s business model?
  • What’s the company's product or service? Have you used it?
  • What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

  • Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
  • Thank the hiring manager for their time. After all, it never hurts to be polite. 
  • Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

  • Best Regards,
  • Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Cover Letter Writing Checklist

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

  • The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
  • The sales pitch is usually the body of the cover letter. 
  • The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

  • How to Write a Resume
  • Cover Letter Mistakes to Avoid at All Costs
  • Cover Letter Format (w/ Examples & Free Templates)

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AI-Powered Applications: How Candidates Respond to Job Postings

generic cover letter for resume

In the evolving landscape of job applications, we sought insights from senior technical recruiters and CEOs on how candidates are leveraging AI in their responses to job postings. From the use of AI for resume tailoring to the necessity of a personal touch in AI-enhanced applications, explore the diverse perspectives of twelve professionals on this tech-driven trend.

AI for Resume Tailoring, Not Writing

Using AI to compare your resume to the job description is an amazing use case and can help candidates see where their resume isn’t highlighting relevant experience! However, I would discourage candidates from using AI to write unedited resumes or cover letters.

I’ve seen multiple resumes with the same format and almost identical content, which feels less than genuine. I have no problem with a candidate using AI to create a draft, but it should be heavily edited by the time it gets to a recruiter for review.

Steph McDonald , Senior Technical Recruiter, HubSpot

expert on ai-powered applications

Polish AI-Generated Resumes

I have noticed that many candidates are using AI to write their resumes. This is perfectly fine, but a candidate should read over what the AI has generated. Often, I see very quickly and clearly that AI has written the resume because the wording, grammar, and sentence structure are not correct. 

Clearly, the AI has generated something based on a job posting, and the candidate has not read it over to ensure it actually makes sense to someone reading it. Whether a candidate uses AI or not, ensuring a resume is polished – think font continuity, same tense throughout, visually appealing, concise, and accurate – and tailored to the job one is applying for is key to ensuring your resume lands well with a recruitment team. 

AI is a wonderful tool that will create many efficiencies, but it is just that – a tool. It is not a replacement for human thought and input.

Heather Kerr , Human Resources Manager

AI Resume Builders Can Impress or Fail

As an experienced leader in the health IT industry, I’ve observed that candidates are increasingly leveraging AI tools to tailor their responses to job postings. One notable example involves the use of AI-driven resume builders that parse job descriptions and generate customized resumes. 

This technique helps candidates highlight relevant skills and experiences, increasing their chances of catching the hiring manager’s eye. For instance, a candidate applied for a health IT consultancy role using an AI-optimized resume that emphasized their expertise in integrating AI with Electronic Health Records (EHRs), directly speaking to a key requirement listed in the job posting.

However, there are pitfalls. In one instance, a candidate used an AI-generated cover letter that ended up being too generic and did not address specific questions posed in the job posting. This demonstrated a lack of genuine interest in the role and was quickly identified by our team, leading to their elimination from the hiring process. The lesson here is that while AI can assist in structuring and enhancing applications, it should not replace personalized and well-thought-out responses.

On the positive side, AI tools have also shown potential in screening and shortlisting candidates effectively. During a recent recruitment drive, we used an AI-based applicant tracking system that automatically filtered through applications, identifying those with the highest relevance based on predefined criteria such as experience in digital/print marketing and US Department of Defense IT projects. 

This not only saved us considerable time but also ensured a more objective and impartial screening process, reducing human biases. However, continuous monitoring and adjustments were necessary to ensure that the AI system’s decisions aligned with our organizational values and objectives.

David Pumphrey , CEO, Riveraxe LLC

generic cover letter for resume

Mixed Results from AI Application Tailoring

In my experience, candidates leveraging AI tools to tailor their applications often achieve mixed results. For instance, during my time working with a FinTech startup, a candidate applied for a product design role and used an AI tool to draft a resume that precisely highlighted key skills in UX/UI design and digital finance, perfectly matching our requirements. This highly customized approach was impressive and led to an interview .

Conversely, there have been instances where heavy reliance on AI-generated content backfires. When working with a data analytics platform in 2021, we received a cover letter that was clearly AI-generated. It was well-structured but lacked any meaningful connection to our company’s values or specific project needs. This impersonal approach resulted in the application being dismissed swiftly.

On the hiring side, integrating AI has been transformative. While redesigning the search experience for 33 online marketplaces, we employed an AI-based applicant tracking system to filter resumes. This tool efficiently identified candidates with relevant skills in React and data analytics, dramatically reducing our initial review time and ensuring we focused on the most qualified individuals. This approach streamlined our recruitment process and enhanced the quality of our hires.

Hansjan Kamerling , Co-Founder, Adaptify AI

AI-Enhanced Applications Need a Personal Touch

In my role as founder of MBC Group, I’ve seen candidates using AI in varied, sometimes fascinating ways. One standout was an applicant for a social-media strategist role. They used AI to craft a resume and cover letter that precisely highlighted their experience in managing AI-driven chatbots and automating customer interactions. This kind of tailored alignment with our newly launched AiDen chatbot made their application particularly compelling and led to an interview.

On the downside, I’ve witnessed candidates overly relying on AI, which can backfire. One such example was an applicant who submitted an AI-generated cover letter that was too generic and failed to resonate with our AI-driven marketing solutions focus. This lack of specificity and personal touch was evident and led to their swift dismissal. It’s a clear lesson that while AI can structure applications, it shouldn’t replace genuine engagement with the specific role and company.

On our end, integrating AI into our hiring processes has been transformative. We use AI-based applicant tracking systems to filter resumes, significantly reducing our initial screening time. For example, when hiring for roles involving AI tools or digital marketing, the system effectively identifies candidates with relevant experience, such as familiarity with chatbots or predictive analytics. This ensures we spend more time on in-depth evaluations with the most qualified candidates, improving both efficiency and the quality of our hires.

Matthew Montez , Founder, The MBC Group

AI Precision in Applications Can Lead to Interviews

At Datics AI, I’ve observed a fascinating range of uses of AI by job candidates. A standout instance involved a candidate for a data scientist role who used AI to meticulously tailor their resume and cover letter. They highlighted their proficiency in machine learning algorithms and specific projects that directly aligned with our needs. This precise customization made their application compelling and led to an interview.

However, not all applications fared well. One candidate heavily relied on an AI-generated cover letter that was too generic and lacked any connection to our company’s values or specific role requirements. It was apparent that there was no genuine effort put into understanding Datics AI’s unique focus on client satisfaction and attention to detail, which led to the application being dismissed.

On our end, we’ve integrated AI to streamline our hiring process effectively. We utilize an AI-based applicant tracking system that filters resumes based on criteria like experience in AI and software development. This tool has significantly reduced our initial screening time, ensuring that we spend more time on in-depth evaluations of candidates who truly meet our needs, ultimately improving the quality of hires.

Umair Majeed , CEO, Datics AI

expert on ai-powered applications

AI-Driven Customization Versus Generic Submissions

In my experience as co-founder of Profit Leap and working with AI-driven recruitment tools, I’ve observed candidates leveraging AI tools to both exceptional and subpar results. One impressive instance involved a candidate who used an AI-driven tool to tailor their resume and cover letter for a fractional CFO role. The AI enhanced their application by highlighting specific skills in financial modeling and small business advisory, which perfectly aligned with our requirements. This precise customization stood out, leading to an interview.

On the flip side, some applicants overly depend on AI, resulting in generic submissions. One particular candidate used an AI to generate a cover letter that was polished but lacked any personal touch or connection to our specific job role and company culture. It became clear that the application was not tailored thoughtfully, which led to its dismissal. This underscores that while AI can aid in structuring applications, genuine personalization should not be overlooked.

At Profit Leap, we’ve also integrated AI into our hiring process to enhance efficiency. We use an AI-based applicant tracking system to filter resumes based on key criteria like experience in financial software engineering and CPA certification. This tool significantly reduces our initial screening time, ensuring we focus on candidates whose backgrounds closely match our needs, ultimately improving our hiring quality.

Russell Rosario , Co-Founder, Profit Leap

Candidates Use Adaptability Versus Authenticity

At eLearning Industry Inc., where we oversee a vast digital platform publishing numerous articles and eBooks, we’ve noticed a fascinating trend: candidates increasingly use AI tools to tailor their applications. This can be both beneficial and problematic. 

On the positive side, candidates use AI to enhance the quality of their applications, ensuring that their resumes are meticulously polished and that their cover letters are relevant to the job description. This use of technology shows adaptability and a keen understanding of leveraging tools for professional advancement.

However, there’s a downside. Some candidates rely too heavily on AI-generated content, which can result in applications that lack a personal touch or fail to genuinely reflect the candidate’s true voice and capabilities. We once received an application where the cover letter felt unusually generic and disconnected from the individual’s actual experiences listed on LinkedIn. 

This hinted at a potential over-reliance on AI, detracting from the authenticity we value. It’s a delicate balance, and while we appreciate technological adeptness, genuine, self-representative applications resonate more deeply with us.

Christopher Pappas , Founder, eLearning Industry Inc

AI Tools Should Complement, Not Replace Effort

AI-driven tools can help candidates tailor their resumes to fit job descriptions more closely by highlighting relevant skills and experiences. For example, I’ve seen candidates use AI tools to match keywords from the job description in their resumes. When done correctly to strengthen an already well-written resume, this can really improve the applicant’s chances of getting noticed.

On the other hand, some candidates rely too heavily on AI-generated responses for cover letters or interview prep, which can result in dry, generic, and impersonal language that makes it hard for hiring managers to connect with them.

Recently, a candidate submitted a cover letter that was clearly AI-generated, filled with generic statements and lacking any personal touch or specific details about why they were a good fit for the role. This made it difficult to assess their genuine interest and suitability for the position, which ultimately led us to not moving forward with their application.

Geoffrey Scott , SEO Content Manager and Certified Professional Resume Writer (CRPW), Resume Genius

Avoid AI-Generated, Pointless Cover Letters

I’m not one of those recruiters who only scan a resume for five seconds and chuck cover letters in the bin without reading them. When candidates have a relevant resume, I’m always interested in reading a cover letter if they’ve attached one. However, it seems like the recent evolution of artificial intelligence has pushed many candidates to conjure cover letters out of thin air. Even the ones with no actual point to make or experience to share submit page-long rambles about themselves.

Recently, I received a cover letter for an entry-level desk job that exemplified this issue. The candidate listed their soft skills and how each would benefit them in the role. While this may seem like a good strategy, it’s important to remember that soft skills are best demonstrated in interviews, not in your application. This approach not only felt repetitive but also left the page feeling empty, devoid of any real substance.

It’s a dead giveaway when you submit a cover letter with excessively long sentences and paragraphs repeating certain words and providing vague information without really saying anything. I feel like this practice is making the application process harder for candidates with genuine things to share; it’s difficult to make your cover letter stand out when the recruiter is going through pages upon pages of mindless content.

Ben Lamarche , General Manager, Lock Search Group

Tech-Savvy Candidates’ AI Uses Vary Widely

I work primarily with candidates in the areas of technology and engineering, so they are, by and large, a very tech-savvy bunch. Because of this, many of the job seekers we work with were early to jump on the AI bandwagon, and I have seen a plethora of different uses of this technology in responses to job postings that run the gamut from excellent to terrible and everything in between. I’ll highlight one good and one bad example. 

To start, the good: Candidates using an AI-driven resume builder to optimize their resume for the job they’re applying for. There are several tools out there that can either create a resume for you based on a specific job description or analyze your resume against a job description so you can improve it and increase your odds of getting an interview. These can be very helpful for interpreting the content of a job description and ensuring that you’re highlighting the right skills and experience to get noticed. 

The bad: Candidates who use an AI to write their entire resume and/or cover letter, then do nothing to improve or revise it before sending it to us. Sometimes this will even lead to the resume contradicting the cover letter, or completely false information ending up in one or both. 

Even when everything is correct, hiring managers by this point have seen enough AI-written applications that we can often tell right away when something was written entirely by, particularly, a free AI writer. This is especially an issue with cover letters, which end up reading as formulaic and bland, and often don’t effectively highlight why the candidate is an ideal fit for this specific role. 

In summary, I’d tell job seekers that it’s smart to use any tool at your disposal that can make your job search easier, and that can include AI. However, relying entirely on any tool isn’t smart, and doing so makes you come across as lazy and uninterested in the role. I will also say that, the times candidates have used AI effectively, I only knew it because they told me after the fact—I couldn’t tell just from reading their application.

Rob Boyle , Marketing Operations Director, Airswift

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AI Assistance Is a Balancing Act for Candidates

Candidates are increasingly using AI tools to help craft their resumes and cover letters when applying for jobs. This can be a double-edged sword. On one hand, AI assistance can help job seekers create polished and tailored applications, which reflect a good understanding of the role and company. 

For example, I’ve seen applicants use AI to match their skills and experiences with our job descriptions, making it easier for us to spot the relevance of their qualifications quickly. This shows they’ve put thought into their application, which is always a plus.

However, there’s also a downside. Sometimes, you can tell when an application feels too generic and lacks a personal touch. It’s as though the candidate just plugged keywords into a machine and hit “generate.” This can backfire because it suggests a lack of genuine interest or effort. 

A specific instance comes to mind where a candidate’s cover letter reads like a perfect template but misses reflecting any real connection to our company’s mission and values. It’s important for candidates to balance AI-generated content with their own voice and authenticity. Mixing both can make their applications stand out while showing they truly understand and care about the role.

Mary Tung , Founder and CEO, Lido.app

AI-powered applications are transforming how candidates respond to job postings. While AI tools can enhance resumes and cover letters, it’s essential for candidates to add a personal touch to avoid generic and impersonal applications. Balancing AI assistance with genuine engagement can significantly improve the chances of landing an interview.

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Election results latest: Vans at Downing Street as Sunak moving out - Starmer the new PM with landslide majority

Sir Keir Starmer will be the new prime minister, his party having won a landslide as top Tories including Liz Truss, Penny Mordaunt and Grant Shapps are kicked out. Reform UK have four seats so far including Nigel Farage - and it's been a record night for the Lib Dems.

Friday 5 July 2024 08:32, UK

  • General Election 2024

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  • Labour win landslide, with Sir Keir Starmer declaring: 'Change begins now'
  • Rishi Sunak conceded defeat at around 4.40am as likes of Penny Mordaunt, Jacob Rees-Mogg and Grant Shapps lose seats
  • Sam Coates analysis : 'Loveless landslide' shows Labour can take nothing for granted
  • Michael Thrasher analysis: Record-shattering election carries lessons for all parties
  • Nigel Farage becomes MP as Reform third in vote share and currently have four seats
  • Record night for Lib Dems who will be third biggest party in Westminster - as SNP collapse
  • Labour's vote share declines in areas with large Muslim populations amid Gaza anger - with Jonathan Ashworth ousted
  • Other top news: Liz Truss unexpectedly loses safe seat | Hunt's great escape | Record number of cabinet ministers lose
  • When does Starmer become PM? See key timings for transition of power
  • Results as they come in: All the numbers in every constituency
  • Live reporting by Faith Ridler , Katie Williams and Brad Young , and (earlier) Ollie Cooper , Ben Bloch and Jess Sharp

By Josephine Franks , news reporter

Lady Victoria Starmer will be preparing to move into Downing Street.

Her husband Sir Keir Starmer has reached the magic number of 326 seats and will become the country's next prime minister.

Lady Starmer has never done an interview - and according to Sir Keir, that's not about to change.

In his speech after holding the Holborn and St Pancras constituency, he thanked her for her support.

Here, we take a closer look at what we know about the UK's next "First Lady".

We've just heard from Number 10 when we can expect the transition of power today.

Rishi Sunak is set to make a statement at 10.30am , before travelling to Buckingham Palace to offer his resignation to the King.

He will leave in a private vehicle and head back to his private residence.

Sir Keir Starmer will then arrive at the palace, where the King will ask him to form a new government.

He will bow and shake King Charles' hand, before a photo is taken to record the moment power is transferred.

The Labour leader will then travel to Downing Street to make a speech at approximately 12.20pm .

The transition of power is so rapid that the moving van for the exiting leader is usually somewhere near the back door of Downing Street as the new leader speaks out front.

We've already seen a few arrive this morning ( see 7.56 post ).

Greg Hands, the former minister for London, has lost his Chelsea and Fulham seat to Labour.

It was a close-run race in the constituency, with Labour's candidate Ben Coleman only edging ahead by 152 votes. 

The SNP's Westminster leader Stephen Flynn says a "Starmer tsunami" has swept over his party, as he reflects on a "bleak election".

The party has lost dozens of seats in Scotland from the 48 it won in 2019, with Labour enjoying a massive recovery north of the border.

The SNP are down to nine.

Speaking to Sky News, Mr Flynn said voters have made it clear "they don't want to vote for the Scottish National Party".

"It's been a very bleak election for the party. We've lost a huge number of very valued colleagues," he said, adding that it was "not a reflection" on them.

"It's just a Starmer tsunami that has swept all over us."

Mr Flynn noted the troubles plaguing the party, and said it was time for a "robust, frank discussion" about how to fix them.

Asked if John Swinney was still the right man to lead the party, the SNP's Westminster chief said: "Of course he is."

" There's nobody better to rebuild the SNP from the small foundations that we now have than John Swinney."

Rishi Sunak has just arrived at the Conservative Party headquarters in central London.

We are expecting to hear from him later on this morning, as the transition of power from the Conservatives to Labour takes place.

Mr Sunak was in his Richmond and Northallerton constituency early this morning, where he held on to his seat - but conceded a Labour victory.

The end is nigh - and soon - for Rishi Sunak's time in Number 10 - and Jeremy Hunt's tenure in Number 11.

A white van and truck have been spotted in Downing Street, presumably to help the outgoing prime minister and chancellor move out.

The van, with the company name "Euro self drive: van and truck hire", is parked around the side of Number 10.

Meanwhile, a larger unbranded white truck parked in front of the van with its back door open.

 By Professor Michael Thrasher, Sky News election analyst

The 2024 election has shattered records.

Labour's majority will come close to Tony Blair's achievement of 1997, surpassing the landslides achieved by Clement Attlee in 1945 and Margaret Thatcher in 1983. 

A remarkable feature of its win is that their national vote share has barely moved from its 2019 level, benefitting from one of the most remarkable collapses for a party in our electoral history. 

Shattering Tory losses

There has been a 20-point drop in the Tory national vote – shattering the previous post-war record established by the Lib Dems in 2015.

The party’s national vote, likely to be 23%, marks the first time in the modern era it has fallen below 30%. 

A record procession of 12 cabinet ministers, along with some attending cabinet have been defeated, and 26 Tory candidates got so little of their local vote share they lost their deposits.

In a strange twist of fate, former PM Liz Truss suffered the same fate as Sir Arthur Balfour at the previous worst election experience for the Conservatives way back in 1906.

Reform should learn from the Lib Dems

Much of this carnage inflicted on the Conservatives came about because of Reform's decision to challenge them this time, having given them a clear run (then as the Brexit Party) in 2019.  

Many of the Labour gains came about simply because the Conservative vote was washed away by Reform.

Reform's vote share of around 14% puts it in third place, ahead of the Liberal Democrats on around 12%.

But while Reform has under-performed the 13 seats forecast by the exit poll, the Liberal Democrats have exceeded theirs - they look set to beat the projected 61 seats by upwards of six.

These statistics point to a rather harsh lesson for Reform and highlight the extreme efficiency of the Liberal Democrat vote, seemingly thanks to targeted campaigning and clear tactical voting by Labour supporters.

Independents rise - as party of independence falls

Once again, the story from Scotland has played a prominent role in the overall election narrative.  

With some seats still to declare, the SNP has lost 38 of its starting total of 48 seats.  Labour's gain of 36 seats makes it the largest party.

And while it's rare for candidates standing as independents to succeed, this election has seen five - including Jeremy Corbyn.

There were a further three seats with relatively large Muslim populations whose result was determined by the Gaza issue and brought defeat for Labour - notably for Jonathan Ashworth in Leicester South, who would likely have been in the new shadow cabinet.

 By Olive Enokido-Lineham , OSINT producer

Politics is serious business - but the night has thrown up some utterly bizarre moments too…

Sunak takes an L 

It's been a hard night for the Tories and some candidates aren't hiding it. 

Rishi Sunak held his Richmond and Northallerton seat, but independent Niko Omilana stood behind him during his speech holding an "L" sign. 

"Taking an L" in slang means a loss, but it's basically short for something embarrassing or humiliating. 

The internet seems to be enjoying it too, with one post featuring the image gaining over 200,000 views in just over an hour.

Rees-Mogg and baked beans  

In another defeat for the Conservatives, Sir Jacob Rees-Mogg lost his seat this morning as Labour took the Somerset North East & Hanham seat. 

But those watching the result may have been slightly distracted by another candidate, wearing a terrifying baked beans balaclava…

Starmer meets Elmo  

Sir Keir Starmer has already been shaking lots of hands this morning, including Elmo. 

The Labour leader was seen grinning next to the Sesame Street puppet. Don't ask why – I'm confused too. 

Sweet Caroline  

On a successful night for the Liberal Democrats, Sir Ed Davey was seen singing and dancing to Sweet Caroline at a watch party in central London.

Hopefully the England football team have a few more excuses to do the same thing at the Euros...

The country's longest-running bellwether seat has continued its record.

Since 1964, whichever party has won Dartford in Kent has gone on to form the government.

That streak has continued, with the constituency turning red in line with Labour's landslide victory.

Jim Dickson won with 15,932 votes, beating Tory Gareth Johnson on 14,200 after 14 years as the MP.

Reform UK came third on 9,523, followed by the Greens on 3,189 and Liberal Democrats on 2,184.

Sky News' deputy political editor   Sam Coates and Politico's Jack Blanchard are back with reaction to Labour's historic landslide majority. 

Jack and Sam look at what happened overnight, who the big winners and losers are, and if it can get any worse for the Conservative Party.

Tap here to follow Politics At Jack And Sam's wherever you get your podcasts .

Be the first to get Breaking News

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