how to write a business bio

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Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

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How To Write a Business Bio

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If you could use three words to explain your personality to someone, which words would you use? Maybe all that popped into your head was “I’m a person” or “Need a job.” If so, you’re in the right place. Writing a bio isn’t easy; it’s always a challenge to define yourself in only a few words. But don’t worry–you can do it! Not only is thinking about who you are a great writing exercise, but it’s also a powerful form of personal development. Here are some tips on how to write a business bio.

How to Write a Short Bio

Think about online bios; what comes to mind? Most people think of Facebook, Instagram, Twitter, and Pinterest. Each of these platforms has a place for a short description of yourself, who you are, and what you do. It’s important to make the most of the few lines you’re afforded! You should keep your social media bios short and sweet, and remember to only include things that you’d want a stranger to know about you. This usually consists of your name, your current role, your ultimate goal, and your biggest achievement.

How to Write a Professional Bio

There are many professional sites out there, including AngelList, LinkedIn, and event sites. Each of these has space for a bio or summary section. What’s important to include in a professional bio is a mid-length description of your current role, professional goals, and noteworthy achievements. On LinkedIn especially, professional bios allow for more detail than social media bios. Here’s what you should include:

• First and last name
• Professional tagline or current role
• Personal brand or company
• Professional goals and aspirations
• A few of your most noteworthy achievements
• One fun fact about you (depending on the website)

What to Include in a Bio for Work

If you’re writing a bio for your company’s website, Slack interface, or HR system, you’ll want to share both your personality and your professional expertise. Allow your coworkers to get a glimpse of who you really are!

Anything you would put into a professional bio is also appropriate in a bio for your company. The difference is that in a bio for your company, you don’t need to shy away from personalization with personal details. You can mention a favorite hobby, the last book you read, or a person you look up to. This way, your coworkers can get a sense of who you are even if they haven’t yet worked with you.

What to Include in a Bio for Your Personal Website

If you’ve ever tried to write the “About” section for your personal website, then you know it can be a hassle. After creating a whole website about yourself, it’s time yet again to write a description of who you are.

But don’t worry; your website bio doesn’t need to be too complex. All it requires is context regarding who you are and what you’ve done. A personal website bio is a larger, open space where you can list several accomplishments and explain exactly why they’re important. It’s also nice to add a brief paragraph mentioning who you are outside of work. With this type of bio, it’s wise to add a contact form or email information so that any prospective collaborators, clients, or employers can easily get in touch. If you do include this, remember to add a clear call to action that will convince readers to contact you.

A Bio Template to Use and Customize

Even now, after reading about various types of bios, it can still be challenging to write a business bio. The words might not be flowing just yet, you might not be sure about where and how your professional bio will be used and displayed, or you may feel completely stuck. In any case, this bio template should be helpful, and variations of it can be used on any site.

• Brand or company
• Current position or function
• Overall goals or values
• Top accomplishments/milestones of your career
• Personality/hobbies outside of work
• Contact information

Bio Example

The informative short bio: heather heying’s twitter.

Heather’s Twitter bio describes her career and hobbies while also promoting her book. It also includes links to her professional websites in case any followers wish to contact her or find additional information.

Four Tips for a Great Bio

We’ve given you lots of info on how to write a bio, but that doesn’t make it easy to write about yourself. Remember, even the most confident people can struggle with self-promotion! Luckily, there are a few tips to keep in mind that should be helpful for your “about me” writing.

1. Don’t think too much.

Most bios follow a formula, and that’s totally fine. In the case of most LinkedIn summaries, professional bios, and speaker bios for events, it’s not really necessary to stray from the norm. Simply including an adjective that gives readers a clue about your personality or mentioning a fascinating achievement can make your bio fun and different. 

2. Know your worth.

Writing a bio on a huge social media platform can be understandably daunting–there is a crazy amount of people and bios out there already! But don’t fall into the comparison trap. Remember this: You’re the only one who gets to tell your story in this way, and you have inherent value. As long as you remain authentic and sincere, there’s no need to be concerned about anyone else!

3. Feel free to borrow.

We’ll admit it: Bios are often tedious and repetitive. If you discover a structure you like that stands out, then feel free to borrow it! Avoid copying someone’s bio–that’s their story, not yours–but you can absolutely mimic its structure. 

4. Get help.

You’re not the only one who is trying to create a bio that stands out from the crowd. Asking friends for feedback or using online grammar software can help you write the perfect business bio and make it one of a kind!

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How to write a professional bio (with examples and templates)

• Rebecca Strehlow
• 11 min read

Get started by: Creating a website →  | Getting a domain →

Which three words would you use to describe yourself? Most of us have been asked this question, and many of us have fumbled through it awkwardly.

Coming up with a personal description can be daunting. But there are times when it’s essential - whether we’re updating our LinkedIn profiles, blogging for Medium or creating a business website of our own.

In this post, we’ll go over how to write a bio, step by step. To help guide you, we’ve also included a handy template, along with some professional bio examples for your inspiration. With these resources, you’ll find that writing a bio, as part of making a website , is much easier than you might think.

What is a bio?

Before you learn how to write a bio, you should have a clear understanding of what it is and why you need it.

In the world of literature, a personal biography can span the length of an entire novel, like Nelson Mandela’s Long Walk to Freedom or Malala Yousafzai’s I Am Malala . In the online world, however, a bio is a short paragraph in which you introduce yourself. Typically, people place bios on the About Us page of their professional website, as well as on their social media pages and other networking platforms.

What to include in a bio

Depending on your audience and goals, your bio can highlight your personal interests, your professional achievements or a mix of both. Here are some of the elements a bio might include:

Job title or workplace

University degree and other qualifications

Hometown or city of residence

Personal or professional goals

Mission statement and values

Skills and expertise

Interests and hobbies

The goal of writing a bio is to provide people with a snapshot of who you are. This is important for a variety of reasons, whether it’s drawing people toward your personal website or promoting your blog, attracting clients and business partners to your brand, or highlighting your achievements for job interviews.

How to write a short bio

The most effective online bios are both professional and concise. Here’s how to write a short professional bio that suits your website or brand:

Introduce yourself

State your company or brand name

Explain your professional role

Include professional achievements

Discuss your passions and values

Mention your personal interests

01. Introduce yourself

Begin your bio by stating your first and last name. If you’re writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember. Your bio is a huge part of your personal branding efforts, and should start with a strong intro to make a positive impact.

02. State your company or brand name

Think about whether you want your bio to represent yourself on a personal level, or whether you’d like it to come across as more professional. If you have a personal brand or business - for example, a blog, freelance business or eCommerce site - be sure to mention your brand name at the beginning of your bio. Don’t be afraid if the name sounds simple or redundant. It’s perfectly fine, for instance, to say Mary Smith is the founder and CEO of Smith Digital.

Likewise, feel free to mention the name of another company or brand that you work for if you’d like to associate it with your professional accomplishments - e.g., Mary Smith is a consultant at Google and the founder and CEO of Smith Digital.

03. Explain your professional role

Next, briefly explain your current position. This is relevant whether you’re the founder of a company, a high-level specialist or a beginner in your field, and it can be similar to the description you have on your resume. Your website visitors won’t necessarily know what your job involves, so elaborating on your primary responsibilities helps paint a picture of who you are and what you have to offer. This can also be used, if needed for employment and recruitment opportunities. If you're a freelancer a strong bio can make all the difference in how successful sourcing work can be.

04. Include professional achievements

In addition to explaining what your job entails, highlight milestones that make you stand out. Even if you haven’t won an award or gained external recognition, you can discuss ways in which you’ve contributed to your professional role and touch on new ideas or approaches that you bring to the table.

05. Discuss your passions and values

Once you describe what you do and how you contribute to your role, you’ll need to explain the why . This is one of the most important elements to focus on as you consider how to write a bio.

Think about the values and passions underlying your work, as well as your professional philosophy. What gets you up in the morning? What’s the driving force behind what you do?

You can also think of this part of your professional bio as a kind of mission statement. Perhaps your mission is to serve others, contribute to society, grow your expertise or learn new skills. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you. Don't be afraid to deploy storytelling in this part of creating your bio. Explore your narrative and then convey it.

06. Mention your personal interests

The most effective short bios will not only focus on your professional experience, but will also touch on what you like to do in your spare time. Consider mentioning:

Your family

Your hometown

Your hobbies

Side projects you’re working on

Transitioning to a more casual discussion of who you are outside of work is a great way to conclude your bio. This will present you as a more well-rounded person while making you relatable for your audience.

Professional bio template

As you go through the steps on how to write a bio, this handy template will help you get started:

Sentence 1: [Name] is a [job title] who [job description].

E.g., Lisa Green is an English teacher who teaches beginning to advanced literature courses for 10th and 11th grade students at Bloomfield High School.

Sentence 2: [Name] believes that [why you do the work you do].

E.g., Lisa believes that written and analytical skills are not only a fundamental part of academic excellence, but are also the building blocks of critical thinking in high school and beyond.

Sentence 3: [Name/pronoun] has [mention your achievements].

E.g., In addition to managing the English curriculum for the school, she runs an after school program where she works one-on-one with students.

Sentence 4: [Name/pronoun] is a [mention any relevant awards, training or honors].

E.g., She has also been nominated Teacher of the Year for two consecutive years.

Sentence 5: [Name/pronoun] holds a [insert degree] in [field of study] from [university].

E.g., Lisa holds a BA in Creative Writing and a Master’s Degree in Teaching from the University of Michigan.

Once you’ve filled in this template, put it all together into a single paragraph to create an initial framework for your professional biography. Note that you can shorten or expand upon this bio according to your unique needs.

Professional bio examples

Now that you know the basics of writing a professional bio, here are some short bio examples to inspire you. You can use these examples as additional templates for guidance as you craft your own personal biography.

Like the creators of these examples, you can place your bio on your personal or professional website and, later, revise the structure for other online platforms.

01. Bristol Guitar Making School

Of all the professional bio examples, Alex Bishop’s content exudes passion. Strategically placing the bio on the About page of his small business website , he highlights his skills and explains why he finds his work meaningful. In particular, we love his description of why he chose to pursue guitar making:

“​My passion as a guitar maker comes from a life-long obsession with making things. From a young age I have always tried to manipulate objects and materials in order to create something entirely different. I find that working with wood is a way for me to connect with nature. The simple act of shaping wood to make something functional or beautiful brings me endless satisfaction.”

He also lists his accomplishments and awards, adding credibility to his business and building trust among prospective clients.

02. Alexandra Zsigmond

As someone who has served as art director for both The New York Times' opinion section and The New Yorker , it's no surprise that Alexandra Zsigmond's bio is thorough and detailed. Providing statistics or reflections on the things she achieved in her career is a clever way to demonstrate her value without saying so directly. As she explains:

"She has collaborated with a roster of over 1000 artists worldwide and art directed over 4000 editorial illustrations. She is known for greatly expanding the range of visual contributors to the Times, drawing equally from the worlds of contemporary illustration, fine art, animation, and comics."

03. Amanda Shields Interiors

Amanda Shields provides us with another effective bio example on her interior design website. Importantly, she spices up her bio by explaining how home decor aligns with her personal life and why it’s so close to her heart as a mother and entrepreneur:

"After working as a product designer for numerous retailers over the years, and after I had my first child, I decided to take the plunge and start my own home staging business…. Coincidentally, a month later I discovered I was pregnant with my second child. I loved the new challenges I faced as a new entrepreneur and mom and it didn't take long for me to discover that this was my calling…. I felt the need to expand my business and launch Amanda Shields Interiors as its own entity to focus specifically on residential interiors and design."

By placing this content on her website’s About page, she provides potential clients with insights into her expertise and professional experience. She expands upon the choices she made along her career path, strategically making note of her achievements and acquired skills along the way.

Tips for writing a bio

As you write your bio using the professional template above, make sure to keep the following tips in mind:

Keep it concise: Your bio should be sufficiently explanatory, but it should also be short and to the point. A good rule of thumb is to keep each element of your bio - from your job description to your mission statement and hobbies - to about 1-2 sentences. That way, you’ll end up with a brief paragraph that holds your readers’ attention without rambling on.

Consider your audience: The voice and tone you choose for your biography largely depends on your audience and personal goals. If you’re looking for a job and are writing primarily for recruiters, you’ll want to use a serious, professional tone. On the other hand, if you’re creating an Instagram bio , consider using more casual, conversational language that reflects your personality.

Add humor: Relatedly, consider adding humor when appropriate. This is especially valuable if you’ve founded your own business or created your own website , as it can give you a distinct brand identity while helping your audience build a stronger sense of connection with your brand.

Link to your website: When writing a bio for a platform other than your own website - a social media page, another company page, or a guest blog or publication - remember to include a link to your website. This will help you promote your website while highlighting your professionalism and authority.

Adapt for different platforms: You’ll most likely need to adapt the length and writing style of your biography to suit different platforms. For example, you may place a longer bio on your website’s About page and a shorter one on your LinkedIn page. In these cases, use the same main principles for writing a bio while scaling down the most important elements.

By following these tips, you can create a powerful bio that helps you stand out in your field and allows your audience to get to know you better.

How to write a bio in four sentences or less

Really need to create a super short bio? We'd suggest following some of the tips above, just condensing them into less word for a short bio that still makes impact.

But if we really had to choose we'd say focus on - you, your professional role and company. That condenses everything that matters for bio into three sentences. Humor, creativity and uniqueness still all matter - just use fewer words to convey them.

Creating a bio for your website

As we’ve noted in the examples above, one of the most strategic places to put your bio is on your website - so be sure to consider it within your web design plans. Whether the goal of your site is to start and promote your business , showcase your design portfolio or display your resume, including a bio gives your audience a glimpse into the person behind your content. It can also kickstart your professional growth . Show the world what you do, how you do it and why it matters, and people will be drawn to your passion and inspired by your experience.

Pro tip: You can add a bio to many different types of websites, so using templates can help you create yours faster. For example, if you're creating a portfolio website , explore portfolio website templates to help you get started.

Creating a bio for social media

Crafting a professional bio for social media is vital as it introduces you or your brand, and it builds credibility and trust. A well-written bio establishes your expertise, attracts the right audience, and fosters engagement. It helps maintain a consistent brand image, optimizes search and discovery, and opens doors to networking and career opportunities. A compelling bio delivers a concise, informative snapshot of who you are, what you do, and the value you bring, leaving a lasting impression on visitors and potential collaborators alike.

You may need to edit your bio depending on which social media platform you plan to use it on. Some of the most popular ones include Twitter, Facebook, Instagram and TikTok. Focus on getting your bio right on the platforms you plan to focus your personal or brand social media marketing efforts on.

Writing a bio with AI

If you're looking to write your bio fast while creating your website, consider using an AI text generator to build your draft. You'll still need to make sure it goes through. an intensive editing process, so that it really captures the essence of who you are and your professional skills. A bio is about much more than just basic information, so don't forget to include the storytelling too. Build a website with Wix and you can make use of the in-built AI text generator within its Editor .

Why good bios are important for a professional

In a world where first impressions matter, a well-crafted bio can make a significant impact in establishing trust and credibility with potential clients, employers or collaborators. It also offers insight into your personality and values, helping to forge authentic connections with your audience. It acts as a powerful tool for personal branding, allowing you to differentiate yourself in a competitive landscape and leave a memorable impression.

A strong bio also serves as a gateway to opportunities, whether it's securing new clients, landing job interviews or establishing partnerships. It acts as a professional introduction, allowing you to showcase your expertise. A polished and impactful bio is essential for you to effectively communicate your professional identity and stand out in your field.

Writing a bio without experience

Writing a bio when you don't yet have experience can be challenging, but it's an opportunity to showcase your potential and aspirations.

Begin by highlighting your educational background, skills and any relevant coursework or projects you've completed. Focus on your passions, interests and personal qualities that make you unique. Consider including volunteer work, internships or extracurricular activities that demonstrate your commitment and initiative. Emphasize your eagerness to learn and grow in your chosen field and express your future goals and aspirations. Don't be afraid to be honest about your current stage and your willingness to gain experience and develop professionally.

If you don't know what to write in your bio, start by brainstorming your key experiences, achievements, skills and personal attributes. Consider what sets you apart and what you want others to know about you. Look for inspiration from other bios or profiles in your field, and consider seeking feedback from friends, mentors or colleagues. Don't hesitate to highlight your passions, interests and goals, as well as any unique experiences or perspectives you bring to the table. Remember to keep it concise and engaging, and don't be afraid to revise and refine your bio until it accurately represents you.

How to write a bio FAQ

What is a short bio.

A short bio, short for biography, is a concise summary of a your life or professional background. It provides a brief overview of your key achievements, qualifications, experiences, and relevant details. Typically written in the third person, a short bio is often used in various contexts, such as professional profiles, social media accounts, introductions for speaking engagements, author descriptions, and other situations where a brief introduction is required. The length of a short bio can vary, but it's generally kept to a few sentences or a short paragraph to provide a snapshot of the person's background and expertise.

How do I write a bio about myself?

What should i include in a short bio, how do you write a fun bio for work, how do i make my bio stand out, related posts.

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How to Write a Business Bio that Stands Out

Whether you’re a business owner or working for someone else, you find yourself in need a business bio on the regular… .

It’s important to know how to write a business bio that shows who you are, what you do, and what sets you apart in a concise and memorable way. 

You may find yourself needing: 

• A LinkedIn bio
• A bio to be read at workshops and speaking engagements 
• A bio for when you’re a podcast guest 
• A bio for your About Page on your website 
• A way to share about yourself on social media without feeling like you’re just blabbing on about yourself! 

Especially when you’re working to increase your visibility, the time will come when you need to write about yourself.

I know, it’s weird, right? 

This blog will help make it easier for you to write about yourself and show you how to write several versions of a business bio to help you shine as the magical human you are. 

To begin, let’s get into WHY it’s important to remind people of who you are and what you do. We have to talk about yourselves consistently, and in a way that’s clear, understandable, and creates a connection between us and who we’re sharing with. 

I have a connection online, a fellow service provider, who in my mind did one thing and one thing only. 

In my defense, she talks about this one thing often. She has it as her descriptor line on LinkedIn and Instagram. Recently, she reached out to me letting me know that if I came across people looking for XY-Zed, she could deliver. Now, this was actually quite helpful to me because I encounter people often that are looking for XY-Zed and I don’t offer it in a way that works for everyone all the time. I’m often looking for someplace to refer them too and this was helpful information for me. All this time, I THOUGHT she only did XY, I had no idea about the Zed piece. And I told her so. 

She realized she didn’t talk about the Zed piece anywhere online, and others were probably confused and didn’t know either! So, she re-introduced herself and made a commitment to do it more regularly. 

I was in the same boat recently too. Someone I hadn’t seen in awhile asked me what I was doing for a “living” ((I think she was under the illusion that I was only doing my podcast??)) and I had to spell it out for her that I’m a Content Copywriter . Honestly, not even sure my mom knows that, so I cut this friend some slack. But it sparked in ME a reminder to talk about myself and make a post about who I am and what I do . 

This is why it’s so important to talk about ourselves. 

It might feel uncomfortable to you but remember that people are busy and moving fast. They’re not always paying attention. We have to consistently remind them of who we are and what we do. It’s not annoying – it’s clear messaging. 

For some people, this may be their first encounter with us. They truly don’t KNOW us yet and we have to welcome them in and tell them who we are and what we do! 

Places to share a business bio and remind people of what you do: 

• Your About page on your website
• Your LinkedIn, Facebook Page, Instagram, and other social media bios 
• Before you get brought on stage or on Zoom as a speaker
• When you’re introducing yourself in a workshop
• In podcast episodes you do on your own (solocasts)
• In podcast episodes you’re a guest on 
• In person at networking events, family parties, and on the sidelines at soccer games ((we’ll touch on that another time)) 

So how do you write a solid business bio? That talks about YOU in a comfortable way and takes into account who you’re talking to?

The next few sections will give you the basics. If you want to dive in deeper, download my FREE Bio Builder here. ((Note: I threw this together as a resource for YOU. There’s no elaborate optin sequence to follow it and it’s not fancy yet. But I wanted to be sure you had it so you could get pen to paper and start writing your business bio ASAP))

The Number One Key to Writing a Business Bio is to Show You Care. 

Anytime we’re talking about ourselves – whether verbally or writing a business bio, we’re building a bridge. A bridge between who we’re talking to and ourselves. We create a connection when we give them a reason to care and also show that WE care about them too. 

Questions to Ask Before Writing Your Business Bio 

#1) What do you do? 

This seems like the easy part. And for some, this is an easy answer. (ie. “travel agent”, “writer”, “nutrition coach”, “website designer”, “painter”, etc.). Simple. My 8 year old nephew Max could understand and refer you. There are others who are majorly overcomplicating what you do or creating too much vaguery around it. 

Examples I’ve seen: Embodiment Guide, Authenticity Coach, Creative, Time Management Diva, Creator of Fun, Transformational Coach, etc. 

These are slightly hard to understand, because it’s just not that clear. In some instances, we don’t even know what the words mean, or they’re used so frequently they’ve lost their meaning. If what you do comes out along those lines, how can you clarify and simplify it just a tad bit? You can bring in the fun tagline later, but how can you say it in a way that even kid can understand what you do right away.

#2) Who do you work with? 

For this question, I want you to think about not just who you work with, but who you LOVE working with. You don’t need to nail down one single client avatar. ((I know that’s what you hear in many places)), but you can share your love in working for different types of people, at different times and in different ways. So for the purposes of this exercise, I’d list them all out. When you write your business bio, I’d recommend choosing one or two or creatively weaving them together with a common thread. 

For me, here are FOUR I speak to specifically because of common denominators I’ve identified: 

• Interior Designers 
• Website Designers  
• Podcasters 
• Women Entrepreneurs with service-based businesses 

I work with people outside those areas, but those are the four I most often speak to. 

Who do you work with? Who have been your favorite clients and WHY? 

#3) What do you do? 

Again with a caveat, let’s focus on what you most love to do. You don’t have to list all your services and you don’t have to list the ones you don’t particularly want to draw attention to. 

Rather than list out website copy, blog writing, social media content banks, welcome packets, business bios, etc. etc. etc. I often will simply say, “I take the writing in your business off your plate entirely!” or “I guide people in how to create content for themselves with simplicity and ease.” 

Just make sure to include the type of work you REALLY want. 

#4) What makes you unique and different? What sets you apart from others in your industry? 

Don’t let yourself sink into being generic here. Try not to lean too heavily on your extensive educational experience, but really think about what makes you different. 

• Is it your process? 
• Your focus on the numbers? 
• Your strategic brain? 
• Your empathy? 
• Your intution? 
• Your impeccable attention to detail? 

If you struggle to determine what sets you apart, look at what your clients say you they love about you in testimonials. 

Maybe your years of experience are a piece of what set you apart, maybe your education is beyond what others in your industry have, or the specific niche or the specific type of project you offer is something not many others do – weave that in too, but I do recommend looking at the human characteristics that set you apart from the noise. 

Even if you’re a “brand” you have human characteristics. 

#5) What gets you out of bed in the morning? 

Think beyond the coffee pot and too full bladder here. ((you might wanna’ sit with this one)) What really gets you excited for the day ahead? 

Here are some of my answers: 

CONNECTION with others and the natural world around me

The question, “WHAT CAN I LEARN TODAY?” 

My FAMILY and FRIENDS

My fingers twitching because they have no choice but to WRITE and CREATE 

WORD GAMES and puzzles and all the #brainnerdnerdbrainthings

The beautiful routine and JOY of my simple life

And of course, in addition to all of that, a full bladder and coffee.

What is it for you? Your kids? Clients?  

Time to put it together to write your business bio! 

We’ve answered our four questions: 

• What do you do? 
• Who do you work with? 
• What do you like to do most in your business? 
• What sets you apart? 
• What gets you outta’ bed in the morning? 

You can start taking these answers and writing down your business bio messy and sloppy. Make it weird. Just get it down on paper. 

Then, you can tidy it up using these tips: 

• With every version you create, pretend you’re writing your business bio for just one person. Speak to them directly. 
• A few social posts
• A 50-75 word version first person
• A 150 word version first person
• A 50-75 word version third person
• A 150 word version third person
• A “What Sets Me Apart” section with bulleted points 
• Consider a hook, if you want. I’m not a wild fan of hooks, but I’ve seen some that are catchy. If that’s your style, go for it!
• Add in a fun fact or two – what you do in your free time, any pets you have, etc. You can also share a boring fact if you’re life is devoid of fun ones. Something that humanizes you and makes you uniquely you. 
• Be as specific as possible. The more specific you are the better. Don’t say “Everyone who…” or “Anyone who…”. Write in specifics. 

"The more specific we are, the more universal something can become. Life is in the details. If you generalize, it doesn't resonate. The specificity of it is what resonates." - Jacqueline Woodson Tweet

Keep this reminder mind when writing your business bio: 

YOU are a one of a kind human and you work with other one of a kind humans. Writing a great bio and talking about yourself, bridges these two together in the very best of ways. 

More resources on how to write a business bio that helps you stand out: 

Download my FREE Bio Builder 

Get My Bio Spruce Up Service (three versions of your bio for $175 + LinkedIn suggestions) 

Listen to the Content with Character episode How to Write About Yourself where I dive into this even more! 

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Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 98 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

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How to Write a Short Professional Bio (With Examples and Templates)

3 key takeaways

• What a short professional bio is and why you need one
• What to include in a short bio to make it stand out and relevant to your audience
• Examples, templates, and a faster way to write your bio with Teal's Professional Bio Generator

In a world where just about everyone is represented online, your short professional bio often serves as a first introduction.

Often, it's what employers or other professionals will use to form their initial impression. And how you present yourself can help influence whether someone invites you to connect, interview you, or simply move on.

Below, you'll learn what you need to write your bio and how to actually write one. You'll also find templates and some short professional bio examples to use as a guide.

Looking for a quicker way to a polished bio? Sign up for Teal for free and try the Professional Bio Generator.

What is a short professional bio? 

A short professional bio is exactly what it sounds like—a short professional biography that introduces yourself and gives a brief overview of your career and accomplishments. It gives future employees, colleagues, and anyone else you're networking with a more well-rounded picture of who you are.  

While "short" can be subjective, length often depends on the platform and the audience you're sharing your bio with. There's no one-size-fits-all, and you'll tailor the length based on where it's being shared—whether that’s on your personal website, LinkedIn profile, Twitter bio, or your resume.

What’s the difference between a professional bio and short professional bio?

A professional bio and a short professional bio both summarize your career, qualifications, and achievements, but each caters to different contexts and needs. 

A professional bio is a detailed account—that can span several paragraphs—and covers your:

• Career background
• Most noteworthy achievements and impact or results
• Skills you've developed or are developing
• Some personal insights

This version is appropriate for professional websites, long-form pitch documents, or networking platforms (like in your LinkedIn About Me section) where a more thorough introduction is valuable.

On the other hand, a short professional bio is a concise version that filters the most important information from your professional bio into key takeaways. A short bio:

• Communicates your core qualifications
• Briefly touches on your professional persona
• Is ideal for your resume, author bio, or speaking engagements
• Can be used across social media profiles like Twitter and Instagram

What to include in a short bio 

Your short bio should summarize the key takeaways from a longer, more rounded-out professional bio. Think of it as kind of an elevator pitch that highlights what you'd want your target audience (who doesn't know much—if anything—about you) to understand about your career so far.

Here are some things you'll want to address.

• Level of education, if relevant to the audience
• Years of experience in your field, if relevant to the audience
• Your current or former career title
• Major professional accomplishments with impact or goals
• Professional experience, skills, and area(s) of expertise

Now, if you're a student or making a pivot, like transitioning into a new field where you might not have relevant work experience, you'll focus more on your educational achievements (think relevant awards, projects, or volunteer experience) and the skills and knowledge you're developing.

What to include in a short bio if you’re a student

Even if you're still in school, there's plenty of information you can include in your bio, like: 

• Where you're from
• What university, trade school, or boot camp you're attending
• Your area of study or intended major
• Any clubs, teams, volunteering, or other extracurriculars you're a part of 
• Any internships you've completed
• Your career goals 
• Your availability

Generate your professional bio with AI

Want to save time? You can also use the Teal to generate multiple versions of your short professional bio.

How to write a short bio

There's no right or wrong way to write your own bio. Think of this next section as a guide, and remember: short professional bios are unique to each person.

Here are the things you might want to consider if you're ready to write your professional bio:

1. Choose your voice

You have the option to write your short bio from either a first or third-person POV.

In the first person, you'll use  "I, me, and my." In the third person, you'll refer to yourself using your name and preferred pronouns.

As a general rule, using the third person is typically considered more formal, while using the first person is more casual and personal.

 First-person example : "I'm a bestselling author. My work has been published in The New York Times."

Third-person example: "Zane Smith is a bestselling author. His work has been published in The New York Times."

If you want to write and store multiple versions of your short professional bio in different tones or even with different information, use Teal to write and save as many versions as you need for free.

2. Choose your tone

Language can convey different moods. Depending on the context and your personal brand , your bio can sound more buttoned-up or more relaxed and conversational.

These two sentences describe the same person but showcase very different tones and writing styles: 

Example 1: “A recent graduate of the University of Pennsylvania, Sally is currently a consultant at XYZ Consulting based out of their New York office.” 

Example 2: “A recent UPenn grad, Sally swore off econ after years of hard classes only to end up as a consultant at a major firm — but don't worry, she loves it.” 

3. Start with your name and a current or recent role

This isn't a hard and fast rule, but to get your bio started, it's usually easiest to start with your name and current professional title or role. 

Example: “Zane Smith is currently the Demand Generation Manager at ABC Tech Company.”

If you're pivoting careers , you can list your most recent role and use your first sentence to say what you're looking to do next.

Example 1: “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is actively pursuing new opportunities in marketing management.” 

Example 2 : “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is now an aspiring 2nd grade teacher.” 

4. Share your accomplishments and achievements

Once you've introduced yourself and your current title, you can flow into your professional background, former job titles, and what you've done or aspire to do. Together, the first two sentences of your bio could read something like this: 

Example:  “Zane Smith is currently the Demand Generation Manager at ABC Tech Company. Previously, he was a Marketing Specialist at FGH Tech Company, where he grew paid traffic to their website by 500% year over year.” 

Pro Tip: Not sure where to start? Try the generative AI in the Teal Resume Builder . With Teal's AI, you can write individual achievements using a job description, keywords, or a custom prompt to articulate your accomplishments effectively and confidently.

5. Share your philosophy or “why” 

Self-promotion can feel incredibly uncomfortable, but it's important to make sure you don't undermine your value. Your “why,” the reason you do what you do every day, can be powerful and meaningful. Adding what gives you the spark to start each workday can set your own professional bio apart from others. 

Example: “Claire was inspired to pursue a career in elder law after volunteering in a nursing home throughout high school and college.” 

6. Add your personal touch

Even though your bio will be used in a professional capacity, it's okay to list a few personal details. We're more than just our jobs, and adding a few personal facts can help illustrate who you are outside of the office. 

Example: “When he's not working, Martin can be found tending to his spice garden and going on nature walks with his golden retriever.” 

Short professional bio examples

Examples of professional bios are invaluable because they provide a clear framework and inspiration for writing your own. They can also help you see how to condense years of experience into a few compelling sentences so you communicate the right details clearly, briefly, and full of impact. 

Short bio example for a personal website

"AUDREE KATE LOPEZ IS A FASHION STYLIST, EDITOR, INDUSTRY EXPERT AND INFLUENCER BASED IN NEW YORK. Audree began her professional career in the fashion departments at Glamour, O, the Oprah Magazine, Editorialist and Redbook magazines. She launched Audree Kate Studios in 2017 and worked on freelance projects at Marc Jacobs, Alice + Olivia, J.Crew and Club Monaco, joined the styling team at Alice + Olivia and became a contributing fashion editor for StyleCaster.com. Over the past few years Audree has styled for various publications, celebrities and retail brands. In 2016, Audree founded a digital course and community for fashion students called Fashion Fundamentals and has hosted workshops and classes around the country, and wrote an ebook titled Fashion Fundamentals."

Why it works: Audrey's bio immediately establishes her as a multifaceted professional within the fashion industry. It outlines her career trajectory and showcases broad experience and evolution, demonstrating growth and adaptability. The mention of initiatives and workshops adds a layer of approachability and commitment to education in her field, improving her appeal as an influencer and mentor.

Professional short bio example on LinkedIn

"Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content."

Why it works: This professional bio online is punchy and concise. It opens by noting Christen's titles and includes years of experience, giving her credibility while underscoring her heritage (which can resonate strongly with a diverse audience on LinkedIn). By focusing on her app, she not only showcases initiative but also aligns herself with trends in tech innovation. Rounding out her short bio are details of working with top content creators, establishing her as a seasoned industry pro.

Short bio example on social media

"Founder of Makelane, a private community for female DTC founders. 70K followers on TikTok where I analyze consumer brands"

Why it works: With only 160 characters to work with, Dulma’s Twitter bio is an example of brevity. It clearly outlines her two main pursuits: managing an online community and producing content for TikTok, making it easy for readers to gauge her interests and activities at a glance.

Company website short bio examples

"Meet our wonderful team We're a tight-knit group of curious creatures, always learning, and constantly seeking out new perspectives and ideas. Get to know our team—they're what makes Teachable, well, Teachable."

Why it works: "Meet our wonderful team" feels like a personal invitation to get to know the group, which can make visitors more inclined to engage. Describing them as "tight-knit" and "curious creatures" adds character and illustrates a vibrant and collaborative work environment. Highlighting that the team is "always learning" and "constantly seeking out new perspectives" positions Teachable as a dynamic and innovative company—committed to growth and evolution.

Tips for writing a short bio

Even though there aren't official rules for writing a bio, there are still some things you should strive for as well as steer clear of if you want to make the best possible impression. 

1. Tailor your professional bio to your audience

Whether it's potential employers, LinkedIn connections, Twitter followers, or visitors to your website, each platform and audience has its own expectations. Keep your information relevant and concise, focusing on what matters most to that intended audience.

2. Be authentic

Your bio is not the place to fudge the truth about who you are. Be honest about what you've done and where you're heading. Not telling the truth could bar you from achieving your goals and land you in hot water. 

3. Prioritize relevant information

We really hate to be the one to tell you this, but unfortunately, most people do not have the time or patience to read a five-paragraph essay about your life story. Sorry to break it to you! 

4. Be relatable

No matter how lofty your accomplishments are, staying grounded may help you establish stronger connections with others. This is where adding personal details and highlighting your personal brand can serve you well. Whether that's with a hobby, interest , or other role outside of work, being relatable can let others understand and get to know you better and determine if you would be a good fit for a company.  

5. Be professional

It's appropriate and expected for you to talk about your professional skills and accomplishments in your short bio. That said, there's a fine line between talking about your achievements and sounding arrogant. These two examples talk about the same accomplishment but come across differently: 

Example 1: “An accomplished pianist, Ryan was selected out of nearly 7,000 applicants to perform at the annual New York State School Music Association festival last spring.” 

Example 2: “An accomplished pianist, Ryan was the obvious choice to perform at the annual New York State School Music Association festival last spring (because he's the best).” 

Also, if you're revising your bio after a lay-off or termination, avoid sounding spiteful. As tempting as it might be, don't make negative statements or accusations in your short bio. Positivity and a good attitude will get you much further.

Short professional bio templates

If you prefer to plug and play or need a short bio in a pinch, don't worry; here are three short bio templates to get you started:

Short professional bio template for working professionals

[First name last name] is [currently/formerly] a [insert most recent job title] at [most recent company name] . A proud graduate of [school or university] , they were inspired to pursue a career in [field] after [explain what led to your decision to work in your industry] . Prior to working at [most recent job title], they were the [previous title] at [previous company], where they were responsible for [insert professional accomplishments here] . In their free time, they can be found [insert your favorite hobbies] . 

Short professional bio template for students

[First name last name] is a current [year] at [institution] majoring in [area(s) of study] . On campus, [First name] is actively involved in [activity name] , for which they [insert details about what you do for the activity you're involved in] . They most recently [interned/worked] at [organization name] , where they had the opportunity to [insert details about what you did on the job] . They intend to work in the [insert field name or industry] after graduation to follow their passion of [insert what you are passionate about] . In their spare time, they can be found [insert your favorite hobbies] . 

Short professional bio template for a gap in employment

[First name last name] is a [position/job title] with [number] years of experience in [specific skills or industry] . Following [briefly mention the reason for the employment gap] , [he/she/they] took some time off to focus on [briefly mention what they did during the gap, e.g., personal development, family obligations, health reasons] . During this time, [he/she/they] also [briefly mention any relevant skills or achievements acquired during the gap] . [Name] is now eager to return to the workforce and is excited to bring [specific skills/accomplishments] to [his/her/their] next role. With a proven track record of [list specific achievements or skills] , [Name] is confident in [his/her/their] ability to contribute to [specific industry/profession] and make an impact in [his/her/their] next position.

If you decide to use any of these templates, tweak it ever-so-slightly. Once you've finished entering your details, try adding a bit of personal flair.

Swap adjectives, remove anything that doesn't quite fit with your vibe or experiences, or append some more personal details as you see fit. Feel free to work off of any one of the bios from these resume examples to get a feel for how different styles can be used across roles.

Create your short professional bio with Teal

In a digital world where your online presence often speaks before you do, writing a good, short professional bio is more important than ever. It's the first glimpse potential employers, clients, or colleagues get of your professional life and persona, and the right presentation can open doors to new opportunities and connections. 

Teal's Professional Bio Generator saves time by speeding up the writing process with AI. Whether you're trying to impress potential employers, clients, or peers, Teal's generator adapts to your needs and experience, allowing you to create a unique short bio for any audience with one click.

Ready to write a professional bio with maximum impact in less time?

Frequently Asked Questions

What is an example of a short professional bio.

An example of a short professional bio is: "Katie is a seasoned marketing professional with over 10 years of experience in digital advertising strategies. She has helped numerous brands achieve their online marketing goals, leading to increased visibility and 3x revenue YoY."

How do you write an impressive short bio?

To write an impressive short bio, focus on your most significant achievements, relevant skills, and experiences that set you apart. Keep it concise and tailored to your audience to engage and leave a memorable impression. You can also use the Teal  AI Resume Builder  Generative AI to craft a bio that highlights your unique professional journey and skills in an engaging way.

What is a short biography about yourself?

A short biography about yourself should concisely summarize your professional background, major accomplishments, and skills. For example, "I'm an innovative software developer with 5 years of experience in creating scalable applications, known for my ability to troubleshoot complex issues and my commitment to delivering high-quality software solutions."

Emily Polner

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We help you find the career dream.

An entrepreneur shares the exact template she used to craft an attention-grabbing professional bio

• Jen Glantz is an entrepreneur and founder of the company  Bridesmaid for Hire.
• When it comes to writing a professional bio, Glantz says there are four important topics to cover.
• Include mentions of your unique expertise and add a few personal details to help your bio shine.

After I started my first professional bridesmaid business over six years ago and officially became an entrepreneur, I found it quite challenging to talk about myself. When people asked questions about who I was and what I was working on, I often found myself stumbling over my words and answering with incomplete sentences. 

In addition to the questions, so many people — from business professionals to journalists — asked me for a bio, and I didn't have one. All I had was an outdated cover letter and resume from applying to jobs years before but I didn't have anything current that showcased a brief, but comprehensive summary, of my journey, passions, and overall professional mission. 

That's when I realized I needed to craft a bio that could be ready for inquiries from press, investors, brands who wanted to partner with me, and a long list of other people curious for an inside look at my background. Since then, I've perfected multiple versions of my bio for every situation over the years.

It takes a certain level of preparation, skill, and strategy to summarize your personal story and share it with an audience. For an entrepreneur, the art of showcasing your background, your current work, and your overall purpose can feel extremely hard to do, especially when you're trying to condense it all into a few short and concise paragraphs.  

Whether you're writing your story for the about page on your website, a press release, a speaker's packet for a conference, or to pitch future investors, creating the perfect bio should be high up on your to-do list. Here's where to start, what you should include, and what you can leave out.

1. Start with a summary

The first paragraph of your personal bio should capture people's attention, pull them into your story, and give them an overview of who you are. Think of it this way: If they only read the first paragraph, would they be able to understand a glimpse of who you are, what you do, and what makes you unique?

Consider this first paragraph as your tagline or personal brand statement. It should be short and clear — you'll dive deeper into what you're currently working on and your professional background later on.

Here's an example you can use to get started by filling in the blanks. You can change around the information based on your experience and background, but stick to the brevity of length and the summarized format of your personal details.   

[Your name] is the founder of [name of company], which provides [services or offerings], to [who is your audience or industry]. [Your name] has [experience, background, skills, etc.] and a passion for [describe your purpose]. 

Related stories

Read more: 5 costly and time-consuming mistakes to avoid when starting a side hustle or small business  

2. Explain what you're working on

Whether you're running your own company, expanding a side hustle, or brainstorming your next project or business, spend a paragraph sharing a handful of details on what you're currently working on.

Begin with what you are spending your time doing, who you want to impact or influence, what problems you want to solve with your business or project, and what makes what you are doing unique, timely, or unusual.

The template below can be easily adapted to fit your personal experience. Make this paragraph as detailed as you'd like and change what you write here based on who will receive this bio.

For example, you might want to add more details and metrics for investors and remove some of those details for a panel or guest appearance.  

[Your name] is currently working on [describe the business, project, idea, life transition, etc.], with the goal of [what's the reason you're working on this, who do you want to impact]. [Your name] noticed [describe the problem you want to solve or how you want to disrupt or change the industry you are in] and decided to [explain what you created, built, or did to help solve this problem and touch on what makes it different or unique from what is out there].

3. Share your background and expertise 

When people are reading your story, they want to understand a bit about your past experience and work history. Here, you should spotlight your background and any specific professional skills, strengths, or expertise. 

Highlight past jobs, careers, courses, degrees, curiosities, volunteer work, and anything else that relates to your purpose and story. Below is a template you can add, edit, and make work for you and your background.

[Your name] has spent [share years of experience, past careers] and has mastered [share skills or strengths]. [Your name] has also [share any additional information on your background, experience, work history, skills, courses, degrees, and more].

4. Provide additional details 

When we're writing our bio, we might shy away from adding in details that don't directly correlate to what we are working on. However, it's perfectly OK to add in a few lines about hobbies and passions that might not relate to your business — these details are often extremely memorable and help your bio stand out and sound more like you.

Feel free to add in details about what you enjoy doing in your free time, what past hobbies you've done, and what other things you enjoy on a personal level.

[Your name] can be found spending time [talk about hobbies, passions, weekend to-do's, etc.] and is also known to enjoy [add in any additional details here]. 

Watch: Designer Alexander Wang explains how he balances the business and creative sides of his global fashion empire

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Productivity

Productivity tips

How to write a bio that gets results

Your bio can work wonders for you and your business—here's how to write one, including a template to start with..

Author bios are one of the most overlooked tools in marketing: they can add credibility, make the rest of your content more effective, and even get you conversions. 

Here I'll share a simple three-step formula for bios that I follow, along with great example bios from my swipe file. And I'll wrap up with an easy template you can use for your bio.

The essentials for an author bio that works

There's no such thing as a perfect bio, but here are a few good guidelines to follow.

A good bio is a short bio. Your reader's interest matters more than a character count, so consider trimming an extended biography to just a few sentences.

Use your real name—first and last . I've found this builds trust and authenticity, which we'll cover in more detail shortly.

Include a friendly and professional headshot . Something casual but with a bit more quality than a car selfie. Eye-catching, colorful pictures have the extra benefit of grabbing the reader's attention.

For the content of the bio itself, you'll want to use what I call the three A's—authentic, authoritative, and approachable. Let's take a closer look at each one.

Authentic: Show why you care

The internet is awash in generic content by unqualified authors, and an authentic bio is your key to break through the clutter. Authentic authors care about the topic, know about the audience, and have the courage to put their names underneath what they write. 

From the minute you read it, you realize he isn't just writing about education because it's popular. It's meaningful to him because of his parents' hard work. That's what authenticity is all about: it shows why you the writer care, and why we the readers should care, too.

I recommend starting with a compelling first sentence that grabs the attention of your ideal reader.

The rest of his bio shows why he cares—that startups are his passion and even what he does in his spare time. (I'll explain why that's important in a minute.)

An authentic bio also shows ownership: the author dares to put their name behind the original, maybe controversial ideas they've written. You can show ownership by including details that prove you're invested enough in the topic to write about it. Your experience, personality, and values flow naturally from the content to the bio.

Often, bios miss the mark by listing various facts about the author that don't have much to do with the article you just read. The result is a bio that feels generic and disconnected. A simple test of authenticity is to compare someone's bio with the article headline. A bio that shows why the writer cares will make you think, "That's totally something they would write."

This bio comes from her article about the best home security systems. Isn't that totally something she would write?

Authoritative: Show why you're an expert

The most important part of a bio is showing your credibility.

Many of us—myself included—worry we'll write a bio that comes across as bragging. But there are ways to show your expertise without arrogance.

First, write in the third person: "he is" instead of "I am." In the book Yes!: 50 Scientifically Proven Ways to Be Persuasive , co-author and persuasion expert Robert Cialdini explains that others' introductions are more credible than our own. (That's why public speakers always have someone else introduce them.) The third person is a simple way to let "someone else" introduce you.

I recommend focusing on achievements, not titles, degrees, or years of experience. And when possible, use concrete facts instead of vague terms like "expert," "entrepreneur," or "industry leader."

One way to do this is to show the results you've gotten for customers, putting the spotlight on them, while subtly pointing out your expertise.

So, which accomplishments should you mention? Look for results that are relevant, fact-based, and have a high barrier to entry. A 10-minute speaking engagement at Google might mean more to your audience than 10 years in the tech industry. Authoring a groundbreaking research paper could mean more than your alma mater.

Patrick knows his target audience respects the fact he moderates a community of over 11,000 users.

Finally, it's usually better to focus on subject matter expertise rather than emphasizing your credentials as a writer. "Abir is a freelance writer and journalist who writes about the Middle East" will never sound as credible as "Abir has testified before U.S. Congress on Middle East policy."

Approachable: Let us see who you really are

We all want to show we're friendly. And the most common way to do this in a bio is to string together various hobbies in the final sentence. I'm sure you've seen bios like this before:

"Jess has been a freelance writer for four years. When they're not writing, you can find them hiking, drinking coffee, or binge-watching The Office . Follow them on Twitter."

But there's a better way to be approachable than mentioning unrelated interests—two ways, in fact.

(He also does a great job mentioning brands with a high barrier to entry.)

But what if you don't want to focus just on interests outside of work? Then I recommend the second path: share how you use your work expertise in your personal life. 

Doug cares for his farmhouse and spent years rebuilding his previous home. Harry has a house filled with Wirecutter recommendations. Both are interesting details from their lives that also bolster their credibility.

eCommerce is more than just a job for her. It's her passion as well, and it makes us trust her ideas all the more.

Showing your personal interest also helps the reader see similarities between you and them—a key factor for likeability. Someone reading the Shopify blog probably has a store of their own, like Samantha. Someone researching air conditioners is also looking to improve their home, just like Doug. 

Think carefully about what the link text should say, and add a bit of mystery to encourage the reader to take action.

That's a link I'm curious to click on. (And I did.)

Basic bio templates

To summarize, a good bio is:

Starts with a strong opening sentence

Shows why you care

Owns the ideas you've shared

Authoritative

Mentions meaningful, relevant accomplishments

Highlights areas with high barriers to entry

Focuses on expertise relevant to the article

Approachable

Highlights an unexpected skill (or)

Shows how you apply work expertise outside of your job

Concludes with a single, intriguing call to action

Here's a basic blog author bio template you can use.

[Name] helps [reader achieve benefit] at [organization]. They've [accomplished subject matter achievements]. Outside of work, they [apply expertise]. [Interesting CTA].

A final strategy to make your bio stand out

There's another step that happens as soon as you draft your perfect bio. You need to test it.

Run it by colleagues or potential clients. Test different versions on different articles, and track what generates the best results for you. But most importantly, put yourself in your reader's mindset and ask what would catch your eye.

There are always new experiments, methods, and strategies you can use to improve your bio. Whatever you do, don't let that paragraph after your article go to waste.

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Stephen Roe

Stephen Roe is the founder of Grow Atom, where he and his team help startups plan and execute content marketing that works. In his free time, he studies how data-driven persuasion drives social good. Learn about more than just bios at GrowAtom.com.

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The Best Short Professional Bios (Examples + Templates)

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Summary. To write a short bio you should first make an initial introduction introducing yourself in the first or first person. Your short bio should include your brand, your accomplishments, and your values and goals. Your short bio should be one to three short paragraphs or four to eight sentences long.

Knowing how to write a concise, informative, and interesting biography about yourself can help throughout various parts of the professional process. You can use your bio to capture the attention of potential employers or clients and convince them to choose to employ or work with you.

In this article, you’ll learn more about what goes into a short bio and how to write one, and you’ll also get to see some short bio templates and examples to help you get an idea of what yours should look like.

Key Takeaways

A short bio serves to introduce you, your achievements, and what you offer professionally to potential employers or clients.

It’s important to keep your bio brief so that readers stay engaged and will remember your main points.

You may need to adjust your bio for different audiences, as your clients may want to know different information than a recruiter would.

Talk about your skills and accomplishments in your bio, but don’t exaggerate them.

What Is a Short Bio?

How to write a short bio, what to include in a short professional bio, short bio examples, short bio templates, tips for writing a short bio, writing a short bio faq.

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A short bio serves as your introduction to the professional world. In terms of finding or expanding on your job, a bio will cover your:

Work history

Achievements

Any other relevant professional information

Think of it as a professional memoir that a hiring manager or consumer can read and understand quickly. It’s usually about one to three paragraphs depending on experience.

There’s an emphasis on being succinct when it comes to writing a professional bio. This is because a bio is supposed to be a preface to attract recruiter attention and incline them to reach out for more information. Many readers will get lost or bored with a lengthy bio.

Using a short bio can be helpful across very different industries, from marketing to accounting, from psychiatry to sales.

You’re probably familiar with providing short bios on social media websites and applications. While the information and skills you include in a professional bio may differ, the general formatting is similar.

There’s a lot of considerations to take into account when writing a short bio, and it can quickly become intimidating. Deciding what information is relevant and how to keep it near 140 characters is no small task.

If you’re having difficulty writing a short bio, follow the outline below to craft an introduction that engages your reader.

Make an initial introduction. You can’t jump right into everything you’ve done and what you want to do in the future before introducing yourself.

Your bio’s first sentence should begin with your full name in the third person or introduce yourself in the first person and continue to briefly outline your most notable skills and accomplishments. It’s a good place to state your current job and employer.

Go deeper with what motivates you. Once you’ve catchily illustrated who you are in your short bio, you can use the second sentence to describe your motivations for your work.

Stating what drives you to do the work you do is essential to employers and customers alike. Whether you work as a physician or fitness consultant , there’s a reason why this is your profession, and you should explain that in your short professional bio.

Describe your accomplishments. Your short bio is for detailing why you’re the ideal candidate to be trusted with handling an employer or consumer’s business. By describing your prior accomplishments, you let them know what you could offer as an employee and how you’ve succeeded in the past.

While you should avoid sounding braggy, the reader is looking for information about what your qualifications are , and your accomplishments generally measure these qualities.

Even though you could probably go on for ages about the details of your accomplishments, save that for an interview . In a short bio, only include the most impressive of your achievements to outline.

Accomplishments relevant to a short bio could include:

Impressive results on a project

Former promotions

Awards received in your field

Certifications received

Include contact information. The purpose of a short bio as either a business or a job seeker is to inspire the reader to reach out. Without contact information, this pursuit becomes futile. Make sure your short bio has some way to contact you at the end.

Relevant contact information may include:

Phone number

Professional networking profile

A short professional bio includes:

Your full name. You can choose to write your bio in the first person (I, me, my) or third person (he, she, they), but either way, you need to include your full name at some point. Branding doesn’t work so well without a brand name (i.e., you!)

Your brand. Of course, if you have an actual brand that you’re trying to market, you should include the brand name as well.

What you do. Summarize what you want the reader to know about what you do in one sentence — tricky, we know.

Your accomplishments. For a short bio, you can stick with just one major accomplishment from your professional life. Or, if you have a string of impressive achievements, try condensing all of them down to one sentence.

Your goals and values. Let the reader know what makes you tick — why do you do what you do and what do you hope to achieve with your work? People are compelled by a story more than anything else, so it’s important to get this part right.

Something personal (optional). If you have a quirky tidbit about yourself you’d like to include, go for it. Just make sure it doesn’t throw off te the tone of the rest of your bio.

Contact info (optional). If your bio is serving as a call-to-action to drum up business or get leads on job opportunities, it makes sense to include your contact information at the end of your bio. It’s not necessary if that information is available elsewhere on the page , though.

Entry-Level Job-Seeker Bio Example

Mitchell Morrison is an upcoming video producer and editor who believes in the art of visual organization. He is a recent graduate from the University of Washington and focused on post-production during his time studying there. He was introduced to the magical world of visual art production by watching his father work on editing commercials growing up and has been working towards his dream of becoming a video editor ever since. During his last year of college, Mitchell participated in a competitive internship with Digital Space Films. He was chosen out of 2,000 applicants based on his academic portfolio and personal statement essay. This internship was an incredible learning experience and resulted in three professional accreditations for music video editing. Mitchell currently lives in Seattle, Washington pursuing freelance opportunities and spending time with his Dog, Pikachu. To get into contact with Mitchell: MitchellMorrisonVideo.com/contact

Working Professional Website Bio Example

Lisa Kennedy is an experienced real estate professional. She knows how important a home is for long-term happiness and has invested her career in putting people in the house they’ve always dreamed of. Lisa was driven to pursue real estate from her passion for helping people during life-altering times, and a keen interest in high-end, luxury homes. She’s been working in the real estate industry for ten years and in that time has assisted over 3,500 people in finding homes. She was educated at the University of Los Angeles with a bachelor’s in business management. She’s worked for some of the most respectable Real Estate companies in Los Angeles and individually under her agency “Kennedy Homes.” Lisa has also been published in Real Estate Quarterly Magazine as the 2017 winner of the “Top Luxury Home Seller” award. Lisa loves the culture of Los Angeles and has been living there with her family of five since she graduated from college. She enjoys spending her free time exploring towns along the West Coast and swimming. If you’d like to get in touch with Lisa: Email: [email protected]

Professional Networking Profile Bio Example

Bianca Jones Marketing Manager Miami, FL The first step towards customer satisfaction is being reached by stellar product marketing, and that’s what I aim to provide. My professional experience as a product marketing manager has allowed me to assist many organizations in improving their sales margins and audience response to emerging products. I’ve brought dedication and positive results to the companies I’ve worked for because I am passionate about product perception, marketing, and business statistics. What drives a product to success interests and inspires me. I specialize in long-term growth strategies and audience outreach. In addition to eight years of experience in professional product marketing, I have also published two books on creating a career as a marketer called “What to Do After Your Bachelor’s” and “A Marketer’s How-To.” If you’re interested in learning more about how to market your business better, or just discuss more, feel free to contact me by email at [email protected].

Your first choice is whether you want your bio to be written in the third person or first person. These short bio templates show both options, and also include different ideas for what to include, and how. Feel free to pick and choose your favorite parts of each of the two.

[Full Name] is a [job title] who [believes/knows] in the power of [what you do]. [He/She/They] began their journey in [field] by [how you got started in the field], and now dreams of [what you hope to accomplish]. [His/Her/Their] biggest accomplishment to date has been [your biggest accomplishment]. [Full Name] lives in [where you live] and participates in [a hobby/interest]. To get in touch with [Full Name], call/email/message me on [how you’d like to be contacted].

I am a [job title] who helps [who you help] [what you help them do]. It’s my belief that [your unique perspective on the field]. In the past [# of years] years, I’ve [major accomplishment #1] through [how you accomplished it]. I have a passion for [your professional passion], but on the side, I also enjoy [personal passion]. Get in touch with me today at [contact info] — I look forward to talking with you about [what you want to talk to your readers about].

You have a firm grasp of the structure of a short bio and what to include. Now, you may need some tips for how to polish your short professional bio and make it stand out from the competition.

Be mindful of length. While you’re probably getting sick of hearing that your bio should be short, it’s good to keep in mind throughout the writing process. It’s easy to go off on a tangent while trying to include everything relevant or rationalize, making your bio too long.

Avoid this impulse. The point of a bio is that it’s limited. You want to intrigue the reader enough to inspire them to seek more information about you or your services.

Tailor your bio to your intended audience. Whether you’re using a short bio to attract a particular customer base or potential employer, tailoring it to fit their wants and needs is crucial. Consider your intended audience base and what they’re looking for in a candidate or service.

Be genuine. Your short bio should be an authentic representation of your traits, experience, and personality. People are repelled by what they interpret as stretching the truth. If you’re being received as disingenuous by the reader, they’ll probably move on.

Proofread. The only way to steer clear of errors in your short bio is by proofreading it. Imagine a hiring manager being completely interested in your bio.

They love what you have to say about yourself and find your prior experience enticing. That is, until they come across a mistake that clearly shows you didn’t do proofread or edit.

Include links to your portfolio, website, or networking profile. One way to circumvent the confining factor of keeping your bio short is by including links to more detailed sources.

This can be in the form of linking your portfolio or website to allow the reader to go deeper into your discussed skills if they please, without taking up more space in your bio.

Implement these links seamlessly into your bio by attaching them to anchor words that describe what clicking will lead them to.

Add some personality. You aren’t the only person who has an impressive list of accomplishments to put on a bio, so you’re going to need to find some additional ways to make an impression.

What should a short bio include?

A short bio should include your name, what you do, and your achievements. You should also include your company or product’s brand, if you have one, and your goals and motivations for doing what you do. This humanizes you and helps you stand out from the rest of the pack.

How long is a short bio?

A short bio is typically one to three paragraphs long. These should be short paragraphs though, as other experts say that between four and eight sentences is the ideal length for a short bio.

What makes a good bio?

A good bio is succinct and memorable. Readers don’t want to spend long reading about your professional and personal life, so go back and cut it down to the important parts multiple times after you draft it. You might be surprised at how little you actually need to include.

What should you avoid putting in a short bio?

You should avoid including anything negative or arrogate. It’s never a good idea to write anything negative about previous jobs or employers. Only include positive things in your professional short bio.

It’s important to include your achievements in a short bio, but there is a fine line between mentioning your achievements and bragging about them. Stick to the facts when talking about your accomplishments.

Fremont University – Building Your Professional Bio

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

Don Pippin is an executive and HR leader for Fortune 50 and 500 companies and startups. In 2008, Don launched area|Talent with a focus on helping clients identify their brand. As a Certified Professional Resume Writer, Certified Digital Career Strategist, and Certified Personal Branding Strategist, Don guides clients through career transitions.

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21 business bio examples.

Every small business owner wants their professional bio to make a statement, but the task is sometimes easier said than done. How do you summarize your entire professional career in a few sentences?

How do you highlight your professional skills and accomplishments in a way that quickly captures readers’ attention? One way to compose an outstanding professional bio is by referencing business bio examples from fellow professionals.

Professional Bio Examples

Professional bios come in all shapes and forms. Some are brief and to the point, while others tell lengthy stories. What do you want to tell profile visitors or a potential employer, nd what platform do you want to use? From an entrepreneur Instagram bio to a Twitter bio , you have more options than ever. The following professional bio examples will help you write a business bio that engages readers.

1. Chima Mmeje

Bio Platform: LinkedIn Profile

In her LinkedIn bio, freelance writer and content strategist Chima Mmeje impresses readers with a lengthy list of accomplishments. While many users’ LinkedIn Page looks more like traditional resume with lists of positions held, Mmeje’s LinkedIn summary focuses more on what she can do for clients and less on her every career move.

2. Van Jones

Bio Platform: Twitter Profile

Because of its character limit, Twitter can be a difficult profile on which to build an effective business bio. When writing a Twitter bio, professionals should focus on the keywords they want other users to know about them. A catchy tagline can be used to grab ahold of readers’ attention. In his Twitter profile bio, CNN’s Van Jones clearly and succinctly tells users who he is, and what he’s done.

3. Lena Axelsson

Bio Platform: Industry Website

Many industry professionals know their professional bios are how many clients are introduced to them and their services. In her business bio at Psychology Today, marriage and family therapist Lena Axelsson introduced her practice with a core belief rather than a personal statement. She then explains how that belief impacts her passion for healing sufferers of trauma.

4. Rebecca Bollwitt

Bio Platform: Instagram

Like on Twitter, Instagram bios can be a challenge to write because the platform limits the number of characters that can be used. How do you write a short business bio that adequately interests readers? Author Rebecca Bollwitt expanded the ideas she could communicate in her brief Instagram bio by infusing emojis into her statements, each expressing ideas in a single character.

5. Chris Burkard

Bio Platform: LinkedIn

People are naturally drawn to stories, and storytelling is an effective tool for engaging readers with a business bio. In his LinkedIn bio, photographer Chris Burkard tells the story of his career and accomplishments rather than listing them in just another a monotonous wall of text.

6. Tim Cook

Bio Platform: Company Website

Apple CEO Tim Cook ‘s professional bio on his company’s website is a great example of a traditional yet still effective business profile. Audiences can put a name to the face thanks to a large profile photo, and the brief bio clearly illustrates the history of Cook’s career.

7. Lisa Quine

Bio Platform: Personal Website

A business bio is an important component of any online portfolio. Whether it’s showcasing visual arts, written work or another craft, website visitors want to know the creator. Artist and creative consultant Lisa Quine ‘s personal website features a portfolio of her work and an effective business bio that introduces her to audiences.

Professional Bio Template

You don’t need to be a skilled writer to create an effective professional bio. Most business bios, even most of the best examples, follow a certain formula. The following can serve as a template for writing your own professional bio:

(NAME) is a (JOB TITLE) at (COMPANY NAME), where (NAME) (VERB – include an action verb that describes what you do) (NOUN – include a noun that describes what you produce) for the past (NUMBER) years, including (TASK1), (TASK2) and (TASK3).

(NAME) has (ACCOMPLISHMENT1) and (ACCOMPLISHMENT2), among other industry distinctions. (NAME) can help you meet your target goals in the (INDUSTRY TYPE) industry. (NAME) currently resides in (PLACE), where (s)he enjoys (HOBBY) and (INTEREST).

Short Bio Examples

Many platforms require professionals to list short bios, falling below a set number of characters. Other professionals opt for a shorter bio in order to most efficiently describe themselves to readers. The following short bio examples will help when writing your own brief professional synopsis.

8. Audra Simpson

Bio Platform: Company website

Professional bios are an important component of a company website. Who represents your organization? In her business bio for Columbia University, anthropology professor Audra Simpson clearly communicates her professional biography and research interests.

9. Corey Wainwright

It’s possible to capture readers’ attention and describe a professional career in just a couple of sentences. In her short business bio for Hubspot, blogger Corey Wainwright tells audiences the two most important things to know about her, covering personal interests and career accomplishments in just a few words.

10. Megan Gilmore

When you only have a few characters to compose your professional bio, it’s important to make every word count. Cookbook author Megan Gilmore effectively describes her career in just a few short words on her Instagram profile. She helps communicate ideas using emojis and strategically directs readers to her website, where they can learn more details.

11. Ann Handley

Author and professional content marketer Ann Handley knows how to make a statement. Her professional bio, listed on her professional website, uses bold and colorful text to capture readers’ attention. Website visitors quickly can grasp her accomplishments and her personal interests.

12. Sarah Haskins

Bio Platform: Twitter

Sarah Haskins ‘ Twitter profile boasts one of the shortest and sweetest business bios found on any platform. In just five words the writer lets users know who she is and what she does. You can’t get much clearer than that.

Longer Bio Examples

There are plenty of reasons to write short bios, but some situations call for greater detail. If a platform provides enough space, a longer business bio can include information about professional philosophy, personal life and professional accomplishments.

The following longer bio examples demonstrate how a busienss profile can tell a greater story than simply writing resumes.

13. Mark Levy

Consultant Mark Levy lists his own bio twice on his company website, each version highlighting different aspects of his own business and his person. In the first entry, Levy lists his credentials in just a few short paragraphs. The second business bio on Levy’s website tells a more detailed and engaging story of the small business owner’s career, and it even employs elements of humor.

14. Wonbo Woo

You might expect a unique personal brand and professional bio from a content producer, and WIRED’s Wonbo Woo doesn’t disappoint. He includes a longer bio on his personal website. In it, he tells the story of his impressive career, and he doesn’t fail to drop plenty of names of the celebrities with whom he’s worked.

Creative Business Bio Examples

An effective business bio doesn’t have to come from a template. In fact, if you’re a skilled at creative writing, you can grab a reader’s attention and impress potential clients with a creative business bio on your company page or various social media platforms. The following creative business bio examples can serve as a guide.

15. DJ Nexus

An effective bio can come in a variety of forms. On his website, DJ Nexus dedicates an entire page to the story of his career. The New England-based DJ doesn’t just list professional details, however, he also provides enough personal information to tell readers who he is.

16. Pei Jung Ho

You might expect a unique and creative professional bio from an artist, and Pei Jung Ho definitely meets that expectation. The professional designer doesn’t simply boast a website with some accomplishments and job description. Ho’s personal website opens with an animated statement in colorful and bold lettering, before transitioning to a more traditional short bio and an engaging photo of the artist.

17. Nancy Twine

Briogeo Hair Care founder Nancy Twine’s professional bio immediately grabs hold readers’ attention with her signature and photo, before telling Twine’s story. The entrepreneur’s business bio doesn’t end there. It also highlights a quote from Twine, which illustrates her professional philosophy, and it even features video content.

18. Trinity Mouzon

Entrepreneur Trinity Mouzon ‘s professional bio tells far more about her than her job title and primary responsibilities. Mouzon makes a strong personal statement in the first sentence of her bio, which she presents in first person, telling her own story. In just a couple of paragraphs, Mouzon captures her professional essence and offers unique insight into her success.

19. Alex Bishop

In his professional bio, guitar maker Alex Bishop exudes the passion he has for his craft. Beneath an artistic and engaging video, Bishop includes a business bio that speaks to his intended audience and provides more than mere professional experience. Bishop’s story make’s potential clients trust his passion for guitars, as well as his brand name and small business.

Author Bio Examples

Authors have been impressing their readers with professional bios centuries before anyone heard of the World Wide Web. Today, it’s not uncommon for authors to have websites and social media profiles promoting their works, complete with creative business bios that might or might not mirror the bios printed in their books.

20. Chimamanda Ngozi Adichie

Author Chimamanda Ngozi Adichie ‘s personal website speaks to her target audience with a traditional business bio. In it, Adichie tells the story of her background, including her childhood in Nigeria and her educational journey. Her bio then goes on to describe her work and specific accomplishments.

21. Michael Siemsen

Bio Platform: Amazon

A common place to find online author’s bios is on Amazon, where a writer’s business bio can be found on pages featuring their books for sale from the eCommerce giant. In his professional author’s bio on Amazon, Michael Siemsen details his interests, accomplishments and popular works in a few brief sentences.

What are the essential components of professional bios?

While an effective professional bio is often more creative than a traditional resume, you can write a short bio using much of the same information, including work history, new skills and professional accomplishments.

The following are six essential elements of an effective business bio:

• Name and job title
• Educational background
• Work history
• Professional accomplishments
• Interests and hobbies
• Location or contact information

How do you make your bio interesting?

How do you make your professional bio more interesting? After all, no one is going to be impressed by yet another series of monotonous bullet points. You can add some extra pizzazz to your bio by including a more personal side, as well.

Want to make your bio interesting by including information not found on your resume? Be sure to include features such as your professional philosophy or a personal statement about your professional passions. Make your bio unique by highlighting who you are outside of the workplace, and don’t forget to tell potential clients and potential employers what you can offer their companies.

Should I write a bio in the third person?

A professional bio can be written in first person or in third person. Professional and more formal bios are often written in third person, while personal and more casual bios typically use first person.

It’s vital, however, that the chosen tense is consistent throughout the bio. For example, if the bio starts off in third person, referencing the subject by name and using pronouns such as “he,” “she” and “they,” then it’s important to continue using third person throughout the entire entry.

If, however, you start your bio by referencing yourself as, “I,” or using first person, then that should remain consistent, as well.

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How to write a company bio? 20 company bio examples for inspiration

Table of contents

You know that crucial writing task you’ve been putting off for way too long? The one where you have to write a short bio about your company, its values, and its mission statement...

You may think, "Ugh — why is everyone asking me to do something I hate so much?!" Well… we all have our own pet peeves, but this one is pretty important.

Whether you’re starting a new business, applying for a loan, or saying hello to a customer for the first time, having a polished company bio can help bring your story to life. And that's why you need to look at the best bio examples for inspiration.

So what makes a company bio that good?

The answer depends on the kind of business you have, the tone you’re trying to set, and what you want to accomplish.

Sure, you need to keep it concise and spell out who your team is and what you do. But you also need to give context and make sure your bio reflects the day-to-day culture and values of your company.

In other words, writing a business bio isn’t just a writing task. It’s an exercise in thoughtful storytelling.

Your company bio will help define who you are as an organization and who you want to be. That being said, the stakes are high, and the pressure is on! But no need to worry; we’re here to help.

Writing a company bio can feel like more trouble than it’s worth, but it doesn’t have to. Keep reading to discover a complete guide to business bios with 20 company bio examples. And a secret trick to writing a bio for business in seconds!

Table of Contents

What is a company bio.

Companies are starting to ditch the usual boring press release and sizzle-stat press kit. Instead, they are creating more engaging bios that help potential customers understand why they should care about their company. These new, exciting bios are commonly referred to as a company bio or "About Us" page on websites.

A company bio is a brief, informative summary of your company's history, present profile, achievements, and mission. It gives potential customers or clients a quick overview of what your business is all about.

You can use your business bio on your website and in other marketing materials, such as brochures and business cards . A well-written company bio can not only help you attract new customers and partners but can also boost your search engine ranking. These kinds of bios are more on the professional side, so make sure to look for some professional bio examples first while writing a bio for your brand.

The content in your business bios can provide potential customers with an introduction to who your business is, what you sell and why you’re different. It can help answer essential questions customers have while forming an opinion (or purchasing decision!).

Additionally, it can build trust and credibility, create a compelling value proposition and help create a personal connection. These are all key elements in helping your business stand out and become successful.

Benefits of a company bio

Your brand message and story are powerful assets. After all, they are two of the top reasons customers choose to stick with your company.

Businesses rarely make decisions using cold, hard facts alone — a company’s story and message often influence a purchase decision as much as its products and services.

But don’t overlook the importance of a good company bio. Your bio is the “hook” that can turn a casual website visitor into a devoted customer — making sure it’s present and written in an engaging way, then, is critical. Here's why a business bio is helpful for your brand:

• First impression on the customers : This is one of the first things people will look at when they're trying to learn more about your business, and the first impression is the last impression. So engaging first impressions can boost your business .
• Build trust with the customers : A company bio is also a great opportunity to show off your personality and build trust with potential customers. by including proper reviews and testimonials, you can easily improve your credibility.
• Boost your SEO and revenue : Including all relevant keywords and information in your company's bio will help Google and other search engines understand what your company is all about. Your revenue will increase as more search results are displayed.
• Help in the alignment of same-value customers : In today's climate, consumers are savvier than ever before. They're interested in buying from brands that share the same values as them, whether it's a commitment to sustainability or a focus on social responsibility.
• Stand out of competition : Today, there is so much competition, but your company bio helps you to explain why your company is unique. It highlights your unique selling proposition.

The 5 things you need to include in a company bio

Company bios might seem like a no-brainer. But believe it or not, crafting a great company bio requires more than just throwing together a few sentences introducing your business.

In truth, it’s a valuable piece of copy that can play a major role in your brand’s narrative — and even boost your sales.

Creating an eye-catching and magnetic bio for a business is an art form. Here are the five elements to include in your copy:

1. Your unique story: What makes your company special? What's your backstory? Why did you start this business? Your potential customers will want to know, so make sure to include it in your bio.

2. Your team : Who are the people behind your company? Introduce your team and tell us a little bit about them. Customers like to know who they're doing business with, so this is an important part of your bio.

3. Your products and services: What do you offer? Be sure to include a brief description of your products and services, so potential customers know what you have to offer. You can also include some reviews and testimonials to improve your credibility.

4. Your brand values: What are your company's core values? What do you believe in? Be sure to include this in your bio so potential customers know what they can expect from doing business with you. This is your chance to go beyond a transactional relationship with your customers and speak to the meaningful impact you’re making in the world.

5. Your contact information: Make it easy for potential customers to get in touch with you by including your contact information in your bio. You can also create a call-to-action to increase your conversions.

How to write a company bio?

When writing a company bio, it's important to focus on the unique aspects of the company. What sets the company apart from others in the industry? What are the company's core values, and how do they guide everything the company does?

One way to make the company bio more interesting is to focus on a single point.

For example, instead of listing all the products the company sells, focus on one key product and how it has helped the company succeed. Or, instead of discussing the company's history, write about how the company has helped its employees and customers grow and succeed.

By concentrating on a single point, you can make the company bio more interesting and unique.

Here are a few tips to make your business bios stand out:

Know your Audience

Before you start writing your company bio, it's important to understand who will be reading it. Will it be potential customers? Investors? The media?

Once you know your audience, you can start to understand what they expect from you. What information are they looking for? What do they want to know about your company?

Once you have a good understanding of your readers, you can start to craft an interesting, tailor-made company bio for your target market to help you connect with them quicker and develop long-lasting relationships, making it more likely that they will choose you over a competitor.

For example, If you are writing a company bio for a potential customer, you will want to focus on your company's history, your product, and your service. On the other hand, if you are writing a company bio for a potential investor, you will want to focus on your company's financials, your business model, and your competitive landscape.

There's a lot to consider when getting to know your audience. To start, think about:

• Their basic demographic information like age and location.
• Then, consider their interests, their professional goals, and desires.
• What challenges are they facing?
• Also, analyze their buying habits and their preferred channels for receiving information.
• Plus, their level of engagement with your brand.

The more you know about your audience, the better you can target your marketing efforts to meet their needs.

Focus on what makes your company or product different

Differentiating yourself from the competition should always be a top priority when figuring out how to promote yourself.

But your message doesn't have to be complex or try to be something it's not. You should strive for authenticity, something that feels natural and in line with your mission or product.

Put yourself in the shoes of your customer. What do they expect from you that’s different from other businesses that offer similar goods or services?

Answering this will help you determine what makes you stand out and give you a strong foundation for crafting any type of marketing outreach, whether it's on social or digital.

Here are a few key points to keep in mind:

Why did you start this company : Highlight which pain points of the users or customers you identified to start your company and how your company or product is solving their specific problems.

When did you start your company: If your company was a pioneer in any particular field and did a lot of research and development work, and you are a leader in that field, then a number of years of experience will also be a key highlight feature.

Who started your company: If the founder of your company is a well-known personality, then highlighting him will also boost your uniqueness. Take advantage of your founder's personal brand.

How do your products or services differ from those of your competitors? Highlight which of your products or services are most wanted in the market and what unique values they are providing. Be sure to emphasize what makes your business or product unique. Is it a cutting-edge product or service? Are you consistently striving to provide superior customer service in your industry compared to competitors?

Customer praises for your past work : If you have good testimonials and reviews to showcase, don't shy away. Put it all out there! This helps build trust and credibility for your brand in the market.

Next, be sure to focus on your team. Who are the people behind your company, and what are their stories? This is what will humanize your company and make it relatable.  You can include details about them as:

“We are proud to have a team of highly skilled and dedicated professionals who are passionate about what they do. Meet our team:

Our CEO, Mark, is a visionary leader with a passion for innovation. He has a proven track record of success in the tech industry, and he is committed to making our company the best it can be.

Our CTO, Sarah, is a world-renowned expert in her field. She has developed groundbreaking technology that is changing the way businesses operate.

Our Head of Marketing, Tina, is a creative force to be reckoned with. She has a deep understanding of the customer journey and knows how to craft powerful marketing campaigns that drive results.

Our Head of Sales, John, is a seasoned sales professional with a passion for helping businesses grow. He has a deep understanding of the market and knows how to close deals.

We are proud to have such a talented and dedicated team. We are confident that we can provide our customers with the best possible products and services. If you want to make a bigger impact, your future recruits can get a clearer idea of how much your employees love what they do if they showcase these employee testimonial samples through video.

Your company's mission

Finally, end with a statement that resonates with your audience. A mission statement is an important document that can help guide your business decisions. Not sure where to start? Here are a few tips:

First, think about what you want your business to be known for. What are your core values? What do you want to achieve? Answering these questions will help you create a mission statement that is authentic and unique to your business.

Next, keep it short and sweet. A mission statement should be concise and easy to remember. It's not a place to list everything you want to do or achieve.

Finally, make sure it's realistic. Your mission statement should be achievable. It should also be inspiring and motivating, so don't hesitate to get creative!

Now that you know a few tips for creating a mission statement, it's time to get started. Just remember to be authentic, concise, and realistic, and you'll be well on your way to creating a statement that reflects your business and what you hope to achieve.

After all, you want your audience to remember your company bio - not fall asleep reading it!

Whether you're starting from scratch or revamping your existing company bio, Writesonic can help.

The best places to display your company bio

Since your company bio is a major element of the storytelling involved in your branding process —not to mention a common point of reference for current and future customers, you need to make sure that it's easily accessible online.

But there are other places on the web where you can display your bio in addition to your website - having your bio on sites like LinkedIn, Facebook, Twitter, and beyond gives you more opportunities to connect with customers, job seekers, and partners.

Your company bio should also be available on public review sites like Yelp and Google Reviews, not just on your own website.

Creating a positive first impression of your enterprise is critical, so make sure customers have access to your company bio whether they visit your website or any other web property.

Especially on social media, it’s important to get to the point quickly and make sure your message stands out amongst the clutter. Here are a few things you need to keep in mind while writing company bios for different online platforms:

Business bio on Twitter

A company bio on Twitter is like a handshake: it's the first impression potential customers have of you and your brand. A well-crafted company bio on Twitter establishes credibility and trust. You can highlight your unique selling points, features, customer reviews, and ratings.

Another benefit? Twitter is an incredibly powerful tool for marketers, allowing them to expand their reach, build an engaged community, and increase their brand's visibility. Having a robust company bio on your Twitter profile is key to making sure each post captures the attention of potential customers.

So, while a company bio on Twitter may seem like a small detail, it's actually an incredibly important piece of the puzzle. It speaks to the heart of your customer and has the power to inspire action.

That's why it's so important to take the time to craft an informative and charming company bio that stands apart from the competition. Here are some tips to help you create one:

• Your style should be consistent with your company's brand and image.

• Use emojis and hashtags to spruce up the presentation.

• Don't write long, rambling sentences or cram them with too many hashtags. It's wiser to focus on a few keywords that explain what your company is about.

• Mention the main location of the company and any awards or recognitions you have won.

• Try to be creative and fun! Sometimes, this is best done with a joke or an uncommon phrase. For example, if you are a marketing firm, you could say something like, "We specialize in launching rockets 🚀 to success!"

• Use your bio to establish your company’s expertise. Whether you’re a startup or an industry leader, establish your authority by discussing what sets you apart from the competition.

At the end of the day, people remember companies that tell a good story. Rather than simply listing facts, use your Twitter bio to capture the emotion behind your company. After that, you have to write and schedule tweets catered to your audience. When done correctly, your company will be the talk of the town.

Business bio on Instagram

An Instagram bio is more than just 150 characters words. It’s the window into your business’s or brand’s soul. You want potential customers and partners to see you for who you really are, so don’t be afraid to be creative and show off your culture and values.

Working on your company’s Instagram bio doesn’t have to be a chore. In fact, it can be a fun way to show off your culture and make your business stand out from the pack. Plus, if you play your cards right, you might even make a few sales along the way.

If you need to write a good company bio for Instagram, here are some tips:

• Keep it snappy. A bio is not a place to wax poetic about your capabilities. Be punchy, funny, and clever.

• Make it visually appealing. People respond to images more than words. Use emoticons to amuse your followers and show off your spirit and values.

• Spill the beans. Let people in on what your business is all about. Share your story, mission, perspectives, successes, and wins.

• Focus on what makes your company unique. This could include your company's mission, values, awards, or even customer testimonials.

• Be sure to include keywords related to your industry so that potential customers can quickly and easily find your page.

• Finally, make sure to include a link to your website. This way, potential customers can learn more about your company or make a purchase without leaving the app.

And remember, different companies need different bios. What works for one may not work for another. Think about who your audience is and tailor your bios accordingly.

Business bio on LinkedIn

Ah, the famous LinkedIn Profile. A resume that's designed to revive interest in your career and create new opportunities. Get it wrong, and you end up with a profile that looks like a boring list.

This platform offers you a chance to write more in your company bio section than other social media platforms. With a 2000-character limit, you can freely experiment.

Here are a few important points to keep in mind while writing a business bio for LinkedIn:

• Your bio should tell a story. Your education, job history, and professional certifications provide the backdrop, but your story is much more than facts. Sure, include your experience and expertise, but focus on how it all ties in with the next job or project you want to pursue.

• Make sure you include a few unique elements. This is where you share the quirky aspects of yourself and your personality. Be sure to make your headline memorable, meaningful, and fun.

• Balance the tone of your bio between professional (take it seriously) and lighthearted (you can still have fun).

• Showcase your strengths and accomplishments while also presenting yourself as someone others would genuinely want to work with.

When in doubt, consider asking a colleague or a friend to look over your profile. Having someone else take a look might be just the freshening up you need.

Remember, this cyber-resume is your chance to present yourself and make that ideal connection confidently. It's an impressive document, so give it its due attention.

Business Bio on the website

Writing a good company bio could make all the difference between gaining the trust of website visitors and getting lost in cyberspace. A good company bio should have four essential elements: personality, facts, story, and language.

When writing your company bio, inject personality. Ask yourself what makes your company unique and shine that through in your bio. Is it a family-run business? Do you have an uplifting story of success? Have you achieved an award? Mention it in the bio.

Don't forget to mention the facts either; include the year your company was founded, what sector you work in, and what you specialize in. Your viewpoint and business ethos should also be made clear.

Your story should be something that resonates with people enough for them to remember your company and make them want to work with you. A good story should be kept short, informative, and impactful to the reader.

Moreover, pay attention to the language you use. It is a reflection of your business, so use words that make your company sound professional, reliable, and trustworthy. Start with a strong lead in a sentence, break it into points, and end with a call to action.

If you follow these tips when writing a company bio, you will be sure to win over the trust of visitors and be remembered.

20 Company Bio Examples

Company bios on twitter examples.

• Talk about delivering a message clearly, and you can see Hello Fresh acing that too! Their Twitter bio states what they do directly and in a catchy way.

2. Alaska Airlines have now reached tweeting altitude...With this fun copy, their Twitter company bio never fails to catch anyone's attention.

3. Harry Potter franchise not talking about 9 3/4 out of 10? Impossible! If you need to see an example that shouts, "less is more!!!" this is it.

4. We all know what Merriam-Webster stands for. And their business bio on Twitter completely supports their brand identity. You can clearly understand what they do.

Company Bios on LinkedIn Examples

• How to utilize the entire 200-word character limit on LinkedIn while talking about meaningful things? AppleOne's LinkedIn summary section is the perfect company bio example to follow for this. They started with an introduction, listing all their values that give a human touch.

2. Empathy with fun? Or, let's say, a casual attitude...goodr's LinkedIn summary gives casual and carefree vibes in just three paragraphs. Very on-brand and impressive for sure!

3. When you think about Walt Disney, you think about creativity. But what about its corporate side? This, right here, is how you emphasize your company values depending on the platform.

4. how can we forget about CTAs? All great business bio examples conclude with a CTA and links to other social media profiles or websites. So here you go.

Company Bios on Instagram Examples

• Filled with emojis and to-the-point, High Arc media says it all in a few words that create a long-lasting expression. And doesn't those $3000 generate curiosity?

2. With a cute logo, color theme, and beautiful highlights, Tasty Tie's Instagram account speaks clearly about what their product is (and who's their ultimate consumer).

3. Let's not forget the importance of mentioning details like company presence. Pura Vida's company bio on Instagram starts with their company values, and social work and ends with a link in the bio.

4. Squarespace adds their hashtag in their Instagram bio to make their profile easy to discover. From compressing their bio to one line to adding a link in the bio. this one is a fascinating example of keeping it simple.

Company Bios on Website Examples

In fact, when you go further down, you can notice they have CTAs every now and then. This business bio example is an excellent inspiration for how to write a company bio that converts.

How Writesonic helps you write a professional company bio

At Writesonic, we specialize in creating custom company bios that are tailored to our client's needs. We take into account the company's unique story and goals, and we craft a bio that accurately reflects who they are and what they do.

We know how to highlight your key strengths and differentiate you from your competitors. We also understand the importance of using the right keywords and phrases for SEO purposes so that the bio can be easily found by potential customers or clients.

Remember to focus on single points and avoid overwhelming your reader with too much information. Keep it concise and to the point, and you'll be sure to create a company bio that your audience will love.

There are various AI writing tools out there, but the best among them is right here. Here's how you can create a company bio sample for your business in seconds with Writesonic's company bio generator:

Step 1 - Select Company Bios V2 from the Writesonic library

When you log in to your Writesonic account, the first screen you see is your dashboard.

On your dashboard, search for “Company Bios V2” and click on the tab; you can also browse through the features by scrolling up and down to find this AI writing feature.

Step 2 - Enter your input

Type in your company's name and information, and choose a tone of voice.

Step 3 - Now select the platform

Writesonic offers you the option to select from 4 platforms. The content for each platform will be generated differently based on the platform's standard.

Step 4 - Hit Generate

Finally, click on generate to create 3 company bios. Regenerate if you need more options.

Frequently Answer Questions

What is the difference between a company bio and a professional bio.

When it comes to marketing yourself or your business, a company bio and a professional bio are two of the most important tools you have at your disposal. But what exactly is the difference between the two?

A company bio is a brief description of your business that can be used on your website, in marketing materials, or on social media. It should be concise and to the point, highlighting what makes your company unique.

A professional bio, on the other hand, is a longer, more detailed account of your professional history and achievements. It can be used on your website, on job applications, or in networking situations. Unlike a company bio, which is all about the business, a professional bio is all about you.

What is the difference between a company bio and a personal bio?

A company bio is a brief description of a company, usually found on the company's website. It gives an overview of the company's history, products, or services. A personal bio, on the other hand, is a brief description of a person, usually found on that person's website or social media profile. It gives an overview of the person's life, work, or interests. Both types of bios can be used for SEO purposes. A company bio can help improve the search engine ranking of a company's website, while a personal bio can help improve the search engine ranking of a person's website or social media profile. Have a look at some personal bio examples to get an idea.

How company bio may help in boosting your SEO and increase your sales and revenue?

The use of keywords in your company bio can help boost your SEO and increase your sales and revenue. By including keywords in your bio, you can make sure your site is optimized for Google and other search engines. Moreover, a company bio can help you reach out to new customers and build brand awareness.

This can result in more people finding your site and more customers. You can let people know what your company does by including information about it in your bio. Finally, a company bio is an excellent way to build a professional website and can help you attract new customers and build a loyal following. You can create a site that looks exactly the way you want by including information about your company and your products and services.

You can use a company bio to build the perfect website for your business, no matter how big or small it is.

How latest AI writing tools are able to generate your company bio in seconds and which is the best AI tool in this regard?

If check out the latest AI writing tools if you want to generate a company bio fast and easily. These tools are designed to help you create a professional and well-written bio in seconds, and they're perfect for businesses of all sizes. There are a few different AI writing tools available, but Writesonic is the best AI writing tool for this. It not only creates a professional and well-written bio, but it also optimizes your bio for SEO. As a result, your bio will appear more often in search engine results, which means more clients and customers will find you. If you're looking for an easy and quick way to create a company bio, then Writesonic is the tool you'll need.

A Writesonic is unique in that it has separate features for different types of bios, such as

• Company bio for Twitter
• Company bio for Instagram
• Company bio for LinkedIn
• Company bio for a company website

Because permitted characters length for different social media platforms, such as Twitter, Instagram, and LinkedIn, are different, it is best to use different company bio generator tools

Samanyou Garg

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Written by Nathan Chan | July 16, 2021

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“Please send through your professional bio.”

If that panic-inducing sentence has you furiously Googling “how to write a bio,” “professional bio examples,” or even “what is a professional bio,” then you’re not alone.

Your professional bio is easily the most important piece of copy you’ll ever write about yourself. How you’ve chosen to present yourself on professional social networks like LinkedIn can be the deciding factor in whether you get your dream job.

Every week across the globe, more than 40 million people use LinkedIn to search for jobs. In 2021, 3 people were hired every single minute through the platform.

This pressure is why we find it easy to procrastinate when writing a professional bio—competition is fierce, and you need to bring your A-game to stand out from the crowd.

The good news is that anyone can write a stellar professional bio regardless of their experience or accomplishments. To prove it, we’ve turned to some of LinkedIn’s Top Voices—everyday professionals who have built a community of hundreds of thousands of followers on LinkedIn—to learn how to craft a professional bio that pops.

Give your profile the finishing touches it needs to stand out from the cookie-cutter noise and get people excited about what you have to say with a perfectly crafted professional bio.

How to Write a Bio: Perfecting Your Professional Bio Is an Artform

What’s the purpose of a professional bio.

Before we begin looking at how to write a bio, let’s first get one thing clear: a professional bio should do more than showcase your professional expertise. It is an opportunity for people to get to know you, regardless of your experience level.

Typically, a professional bio will sit on the “About Us” page of your website, in the bio section of your social media platforms, and in the “Summary” section of your LinkedIn profile.

Brand and marketing strategist (and a LinkedIn Top Voice for marketing) Kristin Gallucci defines the ideal professional bio as “an introduction to who you are, what you do, and what interests you…it can draw your audience closer or turn someone away.”

No pressure, right?

Don’t stress—writing a professional bio is a lot easier than you think. Let’s discover how to write a professional bio using Foundr’s professional bio template.

A Fail-Proof 5-Step Professional Bio Template

When it comes to writing a professional bio, we all know that feeling of sitting down at your desk, fingers at the ready above your keyboard, and suddenly you can’t remember a single thing you’ve done in your life.

The secret to writing a professional bio without tearing out your hair is to use a simple template. A template will help you properly structure your bio, which will help you write faster and prompt you to include all of your important information.

• Your Name: Nice and simple, first and last name.
• Your Company/Brand Name: Who do you work for/with? If you’re a freelancer or running a side hustle , you can leave this section blank and jump to step 3.
• What You Currently Do For Work: List what you do: freelance copywriter, marketing specialist, makeup artist, etc. You can add a little flair to this section but only if it’s directly related to your expertise. For example, “award-winning dog groomer” is perfect, whereas “dog groomer for cute poodles” would not be.
• Your career goals (“To write for a global sports publication”)
• A cause you are passionate about (“Inclusivity in sports and sports broadcasting”)
• Professional Accomplishments: A bio is the perfect place to list a few accomplishments you’re keen to show off. List out no more than 2–3 career milestones, awards, or certifications.

Now that you’ve set the groundwork, it’s time to add a little polish and personality to your bio.

Wait, What About My LinkedIn Headline?

While we’re in the process of showing you how to write a LinkedIn bio, let’s not ignore your LinkedIn headline.

Your LinkedIn headline sits at the top section of your profile and is where you can describe what you do in 120 characters or less. This brief description appears next to your name in search results.

You only have 120 characters, so write something that is reader-friendly and search-friendly. Foundr’s pro-tip for writing a LinkedIn headline is to simply use your answers from the template above.

For example, let’s see what Snacks With Bite CEO Natasha Giannetti has used in her headline:

Natasha has listed her current role (CEO/Co-Founder), company (Snacks With Bite), and top achievement (2020 Women in Leadership Award Finalist).

Lead with the name of your company and your position, and then follow up with an accolade or your North Star. If it’s appropriate, include an emoji that relates to your profession.

Remember, you can go more in-depth in the Summary section with your professional bio.

The Key Elements of a Kickass Professional Bio (With Examples)

Now that you have the bare bones laid out, it’s time to take your professional bio to the next level.

Let’s get out our magnifying glass and examine the professional bios of some of LinkedIn’s Top Voices of 2020 and 2021 to uncover their secrets for writing eye-catching introductions.

Let Your Personality Shine Through

LinkedIn Top Voice Paul Carrick Brunson’s profile is a fantastic example of a professionally presented bio with just enough personality shining through to make it engaging.

In his LinkedIn headline, he clearly lists his accolades, where he works, and his previous experience in entrepreneurship.

His professional bio, however, is where his personality starts to shine through:

Paul managed to list his credentials along with a shoutout from Oprah using a tone of voice that is friendly, conversational, and lightly humorous.

If it’s on-brand for you, you can add even more personality and humor. After all, this is your chance to pitch yourself professionally and personally.

“Showcase your brains and personality,” says 4x LinkedIn Top Voice String Nguyen . “Don’t be boring AF and become a professional sheeple. Own your expertise, and stand out.” If you follow String on LinkedIn , you can see she’s bursting with personality. Her headline alone showcases her unique style of digital marketing.

Check out String’s LinkedIn bio:

String’s profile is a great example of a bio that screams expertise and personality (including her love of fried chicken). It’s no wonder she has more than 47K followers on LinkedIn—who wouldn’t want to follow such a bubbly personality?

Add some life and soul to your professional bio. Don’t be afraid to let your quirks shine through if it complements your professional brand.

What Gets You Out of Bed in the Morning?

There might be millions of other people with the same skill set as you, but there’s no one with your same passions and interests. Think of this as your USP (unique selling proposition).

Check to see what you’ve written under “North Star” in your template. What are your driving passions? What core values do you bring to your role ?

“People often overlook answering some important questions in their bio: What inspires you? Why do you do what you do? What are you passionate about?” says LinkedIn Top Voice of Marketing Kristin Gallucci . “You need to consider your ‘why.’ If you do not include your ‘why,’ then your professional bio is simply a resume in paragraph form.”

Check out our very own Foundr CEO Nathan Chan’s LinkedIn bio:

Now, have a look at Foundr’s About Us section:

Democratizing education and building a brand that impacts millions of entrepreneurs is a core mission for Foundr, and you can see how Nathan’s professional bio reflects this mission. It’s something he is passionate about.

Use your professional bio to show how your passions align with the work you’re doing. It shows your dedication to something outside of a paycheck and allows you to connect with a reader who may share the same core mission.

Show Your Credibility Badge

Even if you’re a relative newbie compared to other folks on a speaking panel or a blog, you need to communicate your expertise and knowledge on the topic you’re addressing.

Many writers struggle with providing credibility in their professional bio. How can you list your achievements in your professional bio without feeling like you’re bragging?

According to LinkedIn instructor Tatiana Kolovou , some humble bragging sprinkled through your professional bio is an essential part of building credibility and strengthening your brand. “Think through your latest wins and projects and be attuned to opportunities where you can talk about it. There’s nothing bad about bragging—but if you don’t take the initiative to do it, no one will do it for you,” she says.

Rana el Kaliouby, CEO & cofounder at Affectiva and author of Girl Decoded , has a brilliant professional bio that showcases her credibility in her niche. You can immediately get a feel for her life’s passion. Her experience shines through in her work credentials, her personal experiences, and most importantly, achievements such as raising an impressive $50M+ capital:

If you find yourself stuck for inspiration, answer the following questions: What makes you a trustworthy person in your field? What are the outcomes of successful projects you’ve been involved with? How have you been recognized for these outcomes?

Don’t be shy—let the reader know that you’re dependable, trustworthy, and above all, that you’ve got the numbers and receipts to back it up.

Always Think of Your Target Audience

That’s right, LinkedIn bios and professional bios are actually marketing tools. And as with all marketing, you need to lead with your target audience in mind . Your professional bio should target the right people and not just people in general.

For example, if you’re a freelancer or a consultant, your target audience is not other freelancers—it’s prospective clients. On the other hand, if you’re a professional looking to climb the ladder in your niche, your target audience is other professionals and brands working in the same industry.

According to career coach Kerri Twigg , mindful audience targeting is one of the most overlooked aspects of a bio. “Think of the reader…think about what the audience will care about, and share that side of your work,” she says. “We all have diverse skills and experiences, but less is more.”

As a consultant and coach, Kerri is known on LinkedIn for creating spontaneous, lively videos infused with stories and advice for job seekers considering a career change. And it’s clear from her bio that these videos are just a part of what she does as a career coach:

Kerri uses her LinkedIn bio to acquire new consulting clients . She addresses the reader directly and letting them know how she can personally help their brand.

Another example of mindful audience targeting comes from Janis Sne, 3D Sportswear designer for Adidas . Appealing to artists and designers alike, Janis communicates his expertise through a more narrative style:

Consider what you’re trying to achieve through LinkedIn. Are you looking to acquire more clients as a freelancer or to establish yourself as an industry leader within your niche?

Define your target audience , and you’ll find your professional bio will write itself.

Call to Action

So someone has read your professional bio or LinkedIn summary—what now?

You need to guide them further by giving them a call to action, or CTA. Ask yourself what you want your audience to do after learning a bit about your background.

Melonie Dodaro, the author of LinkedIn Unlocked , says that you should always make it easy for your “ideal clients and potential connections to take the next step” by including a clear CTA.

“Tell them what you want them to do next,” she advises. “This can be the same call to action that you have used in your summary and current experience sections.”

LinkedIn doesn’t allow you to create links in your bio, but this bio from Lex Sokolin shows a way to include them. Plain URLs aren’t the most attractive to the eye, but they give the reader a clear CTA:

Always finish your bio with a clear CTA, whether that be a link to your social media platforms, your YouTube channel , your podcast, or just your email address.

How Long Should a Professional Bio Be?

After reading so many professional bio examples, you may feel like you need to write a novel. But LinkedIn has a 2,000 character limit, which is enough room to communicate the important stuff.

“It should be a concise demonstration of your personal brand,” says Steve Blakeman, managing director of Global Accounts at OMD.

As a 4x LinkedIn Top Voice, Steve is a big fan of cutting the BS from professional bios and all business communications. So much so that he’s written a comedic book about business jargon called Billy Bullsh!t Talks Business.

Steve warns against turning your bio into a lengthy list of companies you’ve worked with. “Focus on the experience you have gained rather than jobs you have had,” he says.

Don’t Just Write Your Bio—Live It

Fear and procrastination around writing your professional bio, be gone! Breathe a sigh of relief, and know that the next time a prospective client reads your professional bio, they’ll be blown away by how well you’ve articulated your work and values.

Not only do you have a 5-step professional bio template to help you structure your writing, but you also have insight into how some of the best of the best write their LinkedIn bios.

Remember to let your personality shine through—it’s what sets you apart. Also, reflect on your core values and what gets you out of bed in the morning. Back up your expertise and boost your credibility, and always keep your target audience in mind.

Above all, make sure your bio is a true expression of your unique self, and leverage it to start winning over the people you want to work with.

About Nathan Chan

Nathan Chan holds a Master of Business from Victoria University and is widely respected as one of the brightest minds of his generation. An expert at entrepreneurship, he started Foundr -- a global media and education company that reaches out to millions of people across the world. In the last seven years, Nathan has interviewed some of the most successful entrepreneurs of our time such as Richard Branson, Arianna Huffington, Mark Cuban, and Tim Ferriss. He currently leads the team at Foundr as their Chief Executive Officer.

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Ai-Wordsmith

How to write a company bio (with examples).

• March 20, 2023

Why Your Company Needs a Good Bio

What to include in your company bio, creating a strong company bio.

• Company name
• A succinct explanation of your company's activities
• Goals and values
• Industry honors and acclaim
• Unique selling proposition

1. Make an exciting entrance!

• Who founded the company?
• When was it established?
• What caused its establishment?
• What motivates you and your business?
• [optional] What is the origin of your company's name and logo?
• Not sure about the best way to accomplish it? To help you understand better, here are some instances.

2. Explain to individuals how and why you are unique.

• Just who are your clients? What are the aches and pains?
• How does your offering help to solve the issue?
• What have previous clients had to say about your goods or services? Why are they talking to you?
• What distinguishes you from your rivals?

3. The goals, values, and mission of your business

• What one principle does your company uphold?
• What is the primary objective that your company is pursuing?
• What goals has your company set for itself?

Things to Consider While Writing an SEO-Friendly Company Bio

How Often Should Your Company Bio Be Updated?

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How to Write Short Professional Bios with Examples

• What is a Short Professional Bio

Preparing to Write Your Professional Bio

Crafting your professional bio, examples of short professional bios, short professional bio faqs.

A key aspect of growing your career is knowing how to showcase your strengths, experiences, and the value you offer a company. That includes using resume checkers , resume builders , and cover letter generators to write a top-notch professional bio and stand out in the hiring process.

The bio can be tricky when you’re only given a short space to work with and feel the need to stand out amongst others in your industry. So, where do you begin, and how do you optimize it?

We’ll guide you through the whole process in this article, covering the purpose of a professional bio, do’s and don’ts in the process, and short professional bio examples you can use as templates.

What Is a Short Professional Bio ?

Before you start writing, it’s important to understand what a short professional bio is and its purpose. If you’re wondering, “What is a bio?” or “What should a bio include?” here’s a quick breakdown of the key components and objectives.

Definition and objectives

A professional bio briefly describes your skills, education, and accomplishments. It shows your value as an employee, professional, or businessperson.

A bio’s overall intent and structure can vary depending on where it’s going. For example, a professional social media bio may need to be more compact, whereas something on a company website may provide a slightly longer description of your professional experience.

Some of the most common places to put a short professional bio will be:

• Social media: There’s a growing need for professionals to have a presence on platforms like LinkedIn or Twitter. Due to the fast-paced nature of these platforms, bios are usually pretty short and to the point, and you’ll typically be given a character limit for how long they can be.
• Company “About” or “Meet the Team” pages: If you’re employed at a company that wants to have an online presence, they may need a bio for you on their About or Meet the Team page. These bios may be a bit longer than those on social media and would be focused on the value you’ll bring while assisting the company’s clients or customers.
• Resume bio: This is similar to a resume summary but will focus more on your top accomplishments and accolades. It’ll typically be a short two to three sentence description of your professional skills, achievements, and career goals.
• Professional website: Those who are self-employed or business owners may have their portfolio or services posted on a professional website. You’d want to have a brief bio explaining your skills, experiences, and the products or services you offer.

Key components

Now that you have the use cases down let’s look at the primary components that every professional biography should have.

• Your job title or the title you’re seeking: Your listed job title is a key indicator that your skills are right for a company or client’s needs. You’ll want to list your current job title to show your primary abilities. Additionally, entry-level job seekers or those wanting to advance their careers may also want to add a goal job title.
• Top skills: Listing some top industry skills is a great way to make your bio stand out. For example, accountants may want to list skills in software like QuickBooks and Excel and essential tasks like expense reporting. Or, if you lack experience, your bio could focus on transferable skills like customer service or inventory management.
• Accomplishments: Your notable accomplishments show what you’re capable of on the job. For instance, you could include some great sales numbers you achieved or how you helped boost client retention rates. Inexperienced applicants could also write about educational achievements or non-traditional work experience , such as attaining funding goals while volunteering with a non-profit.
• Your passion: What makes you passionate about your job or the industry you want to work in? Sharing aspects like how your desire to help people made you want to become a nurse will help you connect with organizations and hiring managers when they see your bio.

Before writing a bio, you’ll want to gather the correct information to present a well-rounded overview of your skills. Determining the appropriate tone and style to satisfy your intent will also be essential.

Information gathering

So, what information do you need for a top-notch professional bio?

First, you’ll want to understand your target audience and the purpose of your bio.

For example, if you’ve recently re-entered the job market and are trying to craft a great LinkedIn bio that could grab a hiring manager’s attention, you’ll want to understand the characteristics of your ideal employer and how you can show you’re a match for their needs.

It’s often helpful to research companies hiring for your job title and write down some common characteristics you notice in job posts.

Someone looking for a role as a social media manager may notice many companies want to develop a more customer-focused approach. You could tailor your bio to emphasize how your social strategy and posting style help companies connect with their customers and make them feel valued.

The next step is determining the right skills to include. In many ways, this will be similar to selecting the right resume skills . Again, looking at job descriptions for your title will be helpful. When you see trends like many companies requiring social media manager skills in Sprout Social and the Adobe Suite, take note of that to reference those abilities in your bio.

Lastly, you’ll want to find numbers you can include to specify your accomplishments. In the example of a social media manager, that could be things like how your user-generated content strategies boosted follower counts by 32% and average click-through rates by 43%.

You can tailor this process to different use cases. For instance, if you’re writing a bio for an about page on a professional website, you could tailor it to how your skills will fit your prospective customer’s primary pain points. Or, if you’re trying to gain more followers on social media, you could detail why your professional expertise makes your posts valuable for a specific audience.

Selecting tone and style

The tone of your bio will depend on its purpose and the platform you’re posting it to.

For work or resume bios, you’d often want to tailor your tone to the company. If you’re crafting a work bio for a company website where the tone is lighthearted and fun, you’d likely want to match that. The same goes if you’re crafting a resume bio for a company that uses a very formal tone in the job description. It’s a good idea to match that to show how you’ll fit their professional workplace culture.

When your bio is more personal, such as on social media or a professional website that hosts your portfolio, you can use a tone that reflects your personality while still keeping it professional or aim for a tone that you believe would connect with your target audience.

You’ll also want to consider whether you should write your bio in first-person or third-person.

Generally, the best practice is to write your bio in the third person if it’s in a more formal context or where you wouldn’t be introducing yourself. That would be when it’s for a website you don’t own (such as the company you work for), when you’ll be a speaker at a conference, or for a book or other literature.

Using the first person will be a better fit when the context is more personal or when you’re introducing yourself, such as on social media or a professional website that you own.

Now that you know the information you’ll need, let’s get into the essentials of how to write a bio and structure it appropriately. We’ll go over the introduction, how to highlight your achievements, and ways you can personalize so it stands out.

Introduction techniques

When introducing yourself in a bio, you should know if you’ll write in the first or third person since how you start will differ slightly between the two.

When writing in the third person, you should lead with your first and last name, such as “Denise Sampson is a graphic designer with over seven years of experience crafting engaging visuals for social media content.”

On the other hand, a first-person introduction would be a little different. If your name is displayed prominently elsewhere on the website or profile where your bio is hosted, you could begin it with words like “I” or “my,” such as “I’m a software developer who is passionate about helping others learn Python.”

Otherwise, if you still need to introduce your name, you could begin with something like, “My name is Todd Labowski. I’m an architect who has been leveraging 3D-printed materials in my commercial building designs for the last five years.”

As you introduce yourself, it’ll be important to emphasize your role and professional identity right away so others know what you do. This should include your current job title, any education that makes you stand out, and potentially your current employer.

Entry-level professionals like recent college graduates may also want to include a goal job title here. For example, you could say, “I’m a recent graduate from Oklahoma University with a bachelor’s degree in exercise science, aiming to get into a role as a sports trainer to help athletes improve their performance.”

Highlighting achievements

Once you’ve effectively introduced your name and professional identity, it’ll be time to highlight achievements that grab a reader’s attention.

Remember who your target audience is when thinking about the accomplishments you want to highlight. You’ll likely want to choose things that are as relevant as possible to your job title, industry, or the career you’re striving to get into. For example, a teacher may want to highlight how their project-focused lesson plans led to higher test scores from students.

As you’ll notice in our resume templates and resume examples , we always recommend using numbers to describe your work experience . It’s a good idea to do so here as well to showcase the exact impact you had. In the example of a teacher, you could say, “I’ve always been a big advocate of using projects to reinforce learning since I’ve seen great results from project-focused lesson plans where they increased my students’ test scores by an average of 33%.”

Also, make sure these accomplishments tie into the overall message you want your bio to convey. If this were on a school’s website introducing staff members, the goal might be to reassure parents that your teaching skills will help their children get the best possible education. So, providing results like test scores or learning retention would be ideal for that purpose.

When you don’t have as much experience, you may need to get creative with the achievements you reference. However, you’ll still have many things to choose from, like educational accomplishments, volunteer work, or relevant hobbies and interests .

For instance, you could reference time volunteering as a youth baseball coach, where you used visual learning techniques to help players improve their batting percentages by 28%. Using an achievement like that would still showcase abilities that would make you an effective teacher.

Personalizing your bio

Just like in cover letters or letters of interest where you’d want to personalize your message to better connect with a hiring manager, you should take a similar approach when writing a professional bio.

Consider why you’re passionate about your job or the field you want to get into, and try to tie that into your overall message.

For example, let’s say you’re a personal trainer. A big part of your story and why you pursued that career path is that when you started working out, you lost 30 pounds, which helped you gain confidence and a better outlook on life. So, you want to do the same for your clients.

You could phrase that in your bio by saying, “Jack’s passion for the gym started after he lost 30 pounds and noticed himself having more energy and confidence in his daily life. When he sees clients smile after beating a personal best on an exercise or start walking into the gym with more confidence, it reinforces why he works hard to set up proper programming and diet plans to help others achieve the same results he did.”

Some other ways you could personalize a professional bio are:

• Sharing your values and how they impact your career. For example, your desire for accountability in business could show why you value a role as a quality control advisor.
• Briefly describe who you are outside of work, such as detailing your favorite hobbies and interests . Maybe you’re a big chess player, which will show why you’re a great strategic manager.
• Share your personal insights. What have you noticed while working in your field that others don’t always mention? What things have led to your personal success?

Professional Bio Do’s and Dont’s

You have the basic structure down. Now, let’s review some best practices and common pitfalls to ensure your short bio is as successful as possible.

Best practices

Some best practices when writing a professional bio are:

• Keep it concise: Your bio should be a quick summary of who you are and your professional expertise. This will be between three to five sentences or 100 words or less in most cases unless otherwise specified by the organization that’ll be posting your bio.
• Include the most relevant information: Consider your intent and the audience reading your bio, such as if it’s for a job application, professional networking site, or conference. Then, include the most relevant details, such as why your expertise in agile methodologies will make your speech at a conference valuable for project managers.
• Highlight achievements over responsibilities: Listing responsibilities sounds too bland and won’t grab attention. So, rather than saying you’ve been in charge of quality assurance for the last seven years, you should emphasize key accomplishments, such as using failure testing to identify 58% more product errors before launch.
• Update regularly: Just like you should refresh your resume as you advance your career, do the same with your bio. Regularly add new expertise you gain that’ll be more relevant, especially as technology changes with updates to the software you use or more efficient techniques are developed. Plus, update your job title and any other relevant information as it changes.

Common pitfalls

Some common pitfalls professionals run into with bios are:

• Sharing too many details: You don’t need to list all the top skills you put on your resume or every notable achievement you’ve had in your bio. Instead, focus on a couple of skills and one or two achievements that will relate to the audience reading it.
• Being too vague: Many professionals end up with bios that sound too generic when they don’t list specific skills or achievements. Rather than saying, “Beth Lancaster has extensive experience in the business world,” try for something like, “Beth Lancaster has been managing mergers and acquisitions for 12 years, using change management strategies to make new policy development 57% more efficient and effective.”
• Overloading with jargon: While you want to share your expertise, using too many technical terms that only someone in your role will understand will confuse an audience that doesn’t have the same knowledge. This is especially common when you’re in a highly technical field like a software engineer or medical researcher. So, aim for simple explanations with impacts that anyone can understand.
• Grammar errors: A bio full of grammatical errors will detract from your professional image. So, always proofread before you post or submit it.

To help you put it all together, here are some short bio examples for different platforms and professions. You can use these examples as a professional bio template that you customize with your own details.

Bios across platforms

When learning how to write a bio about yourself, you must consider the platform on which it will be posted. Here are some biography examples for the most popular places where you might post one.

LinkedIn Bio Example

In your “About” section on LinkedIn, you’ll be given a maximum character limit of 2,600 to write your bio. That comes out to a maximum of about 400-500 words. However, you’ll generally want it shorter than that to ensure those who come across your profile read your entire bio. Somewhere between 75-150 words is a good range on LinkedIn.

Generally, writing in the first person will be best for LinkedIn since it’s less formal, and you usually don’t need to introduce your name since it’s displayed prominently on your profile.

Here’s an example:

“I’m a driven software engineer at CodeCraft with over 13 years of experience using Javascript to create interactive webpage designs.

The main reason I started learning Javascript is I noticed that a company’s website can make or break my feelings about them and whether I’ll make a purchase. This made me want to create designs that bring a business owner’s vision to life.

My techniques have yielded great results. Using dynamic content, animation, and progressive web apps tailored to each page visitor, I’ve increased consumer engagement by an average of 55% and repeat visitors by 39% for our clients at CodeCraft.

I’m eager to connect with others in the tech industry and share how we can use software design to level up business performance.”

Twitter Professional Bio Examples

Your bio on Twitter will need to be very concise since you’ll have a 160-character maximum on that platform. You’ll need to quickly introduce yourself and show why someone should trust your expertise, look through your profile, and follow you.

Here are a couple of examples:

Twitter Bio Example #1:

“Developmental editor who has reviewed over 2 million words, including working on 3 NYT bestselling novels. Follow for tips to make your writing shine.”

Twitter Bio Example #2:

“Ex hairstylist turned beauty brand manager. You can call me the brand stylist. I’ll show you how I use design and messaging to increase sales.”

Personal Website Bio Example

When you own a business or are self-employed, you may have a personal website where you need a bio about yourself. You’d typically have a short personal bio introducing yourself on your website’s homepage or in a dedicated “About Me” section.

“I’m Kim Li, a dedicated real estate agent passionate about helping clients sell their homes and get into their dream property. I’ve always enjoyed presenting elements that turn a house into a home for the right buyer, and I know just how important it is to come home to a property you love after a long day of work.

With my 97% positive customer satisfaction score and track record of selling properties an average of eight days faster than industry standards, I’m confident my property marketing and negotiation skills will get you the results you’re seeking.”

Example of a Work Bio for a Company Website

When writing a work bio for your employer’s “Meet the Team” page, you’ll typically want to ensure it’s formal and in the third person. Usually, these will be 100 words or less, but make sure you tailor it to the specific guidelines your employer gives you.

“Jessica Martin is the junior financial account manager at Peak Performance. As a recent grad from Colorado State University with a bachelor’s degree in finance, she’s ready to apply up-to-date loss prevention strategies, like internal cost control, to ensure businesses remain profitable. Accountability is one of the biggest things she values. That value has especially grown over the three years she managed the finances as a volunteer for Pet Support, a local animal shelter. She quickly realized how expenses rack up for an organization and the importance of proper management. You can trust Jessica will put forth the same detailed effort for your business.”

Bios across professions

Now, let’s look at how you can tailor your bio based on your industry’s needs. Here are some short professional bio examples across industries.

Example Bio for IT/Tech

Creating a bio in information technology presents unique challenges due to the highly technical nature of many of your daily tasks. You’ll often need to simplify your bio to make it easy to understand for a wide audience with different levels of expertise.

Here’s an example of a cybersecurity engineer bio that makes the impact of complex tasks like cryptography easier to understand:

“Connor Blake is a cybersecurity engineer with five years of experience in external threat prevention. His passion for digital security started at age 16 when his mom’s bank account was hacked, and he saw the hardships it caused. Since then, he’s been growing his skills, having received his master’s degree in computer science from Michigan State University and working on a specialization in cryptography techniques that mask business passwords and data access points so only internal employees can access them. His efforts have reduced company data leaks by an average of 67%.”

Example Bio for Construction/Trades

Construction and trade resumes must be updated often, as modern techniques and materials are continuously evolving, such as the growing use of raised access flooring. You’ll need to make it understandable for any customer or client seeking help on a project.

Here’s an example of a commercial flooring installer bio:

“Sam Peterson is a commercial flooring installer with Elite Flooring Solutions. She’s passionate about helping businesses achieve the right flooring aesthetics and sturdy installations to ensure a standout experience for all customers who frequent local stores in our community. With four years of experience installing raised access flooring to reduce installation costs by 35% and 98% satisfaction from our clients, you can trust that her expertise will result in an accurate job that gets done right the first time.”

Example Bio for Culinary

Foodservice has many health codes and standards you must uphold, so it’s essential for culinary pros to show their responsible expertise in professional bios.

Here’s an example of how a restaurant manager could do this effectively:

“Jake Kensington is the restaurant manager for Bella Cucina Ristorante. He’s always appreciated how a high-quality dining experience can help others connect and enjoy some of life’s biggest moments. Not to mention his love of pasta and risotto, which brought him to Bella Cucina Ristorante to serve up some of the best Italian dishes in New York. Using his seven-step quality assurance process and employee health training protocols, he’s helped maintain grade-A health code ratings and reviews averaging 4.9 stars out of 5 throughout his eight-year tenure.”

Example Bio for Sales/Marketing

Every sales pitch that you want to stand out needs to be relevant to your target audience. Do the same with your bio by listing some top industry skills and accomplishments showing your sales expertise.

“Bella Richardson is a sales lead with New Marketing Solutions. Having always had an entrepreneurial mindset, she’s had a growing interest in helping startups succeed and finding intricacies that make businesses stand out amongst the competition. She’s been using a solution-selling approach for the last five years at New Marketing Solutions to better connect with prospective clients’ needs and lead an average annual growth in sales of 27%.”

Example Bio for Health

Presenting expert knowledge and the ability to comply with regulations is essential in fast-paced health jobs. Whether you’re new to the field or have advanced experience, you’ll want to present those relevant abilities in your bio.

“Matt Keyser is a recent grad of the Medical College of Washington. Matt received his MD after completing his residency at Seattle Memorial Hospital and is now aiming to get into the geriatric care sector. He decided to pursue a career in medicine after working as a resident assistant at a nursing home in high school and seeing the diligent work the medical care team did to provide a better quality of life. He aims to use his patient care and diagnostic evaluation skills to do the same for every patient he works with.”

The best ways to make a bio stand out are to include personal elements and ensure the skills and achievements you list are relevant to your audience. For example, someone seeking a job as a police officer could detail how they want to use their crisis management and community awareness skills to provide a safer community for everyone. This will stand out to police precincts seeking skilled and compassionate candidates.

When you don’t have much professional experience, you may need to get creative with how you present skills and accomplishments in your bio. Things like educational achievements, volunteer work, participating in school clubs, or your hobbies and interests can all provide relevant information. For instance, you could detail how your time in your school’s math club has given you precise abilities that will translate into jobs like data entry.

If you aren’t sure whether your bio should be in the first or third person, try reviewing the website where it’ll be posted to get an idea of how others have structured theirs. After that, if you’re still unsure, you can always ask your employer or the organization you’re writing the bio for to clarify.

Your professional bio should include your name, job title, relevant education, top skills, and an accomplishment or two that will stand out. You may also want to include your current employer’s name to give readers a better idea of who you are. Try to research things like top industry skills beforehand to narrow in on the most important details to write about.

In general, around 100 words or less is a good length for short professional bios. Typically, you’ll want it to be about three to five sentences to keep it concise and highly relevant to your audience. However, the right length can differ depending on the platform. For example, Twitter bios are restricted to a max of 160 characters. If it’s a work bio for your employer, you may also want to ask how long it should be.

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How to craft an impactful Instagram bio for business (+ examples)

Written by by Chloe West

Published on  January 4, 2023

Reading time  8 minutes

While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there—and maybe even earn your brand a follow.

Think about this: if you like a photo or video on Instagram and then go to the profile and their bio is completely blank (or lacks vital information) you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.

Others do the same, so it’s important to fully optimize your Instagram strategy —bio and all.

Table of Contents

What is an Instagram bio?

Why an instagram business bio matters, what to put in an instagram bio, tips for writing the best instagram bios for business (+ examples), create a compelling instagram bio for your business.

An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.

Take a look at our own Instagram bio to get an idea of what this might look like:

We’ll get into each of these more thoroughly later, but our full bio includes:

• Our Instagram handle
• Our brand name
• Bio description

There are a few more things you can consider including within your own bio to further share what your business does.

First of all, why does your Instagram business profile bio matter so much? As simple as it may seem, an Instagram bio plays a critical role in establishing your brand presence. It shows people who you are and what you sell. You can also use the same space to tell them why they should care about your business and its offering.

In many cases, your Instagram profile may be the first point of contact whether someone finds you through an Instagram hashtag or by clicking through from a paid post or sharing on Stories. Your bio is an important first impression while clarifying why they should follow you.

That’s why you should focus on creating an Instagram business bio that effectively portrays your brand personality and establishes your unique value proposition. In other words, it should factor into your overall  Instagram business strategy .

Writing your Instagram bio for business is one key part of  creating the perfect Instagram business profile . Here are the essential elements that go into your Instagram bio:

1. Name and username

Your Instagram username is your @handle and your Instagram identity. It’s a part of your Instagram profile URL (instagram.com/myusername) and holds a prominent location at the top of your profile page.

On the other hand, your name is your real or full brand name. Depending on data sources like audience and  keyword research , you may know of abbreviations or name variations commonly used for your brand name. You might consider using those in one spot in your Instagram bio, such as in your username.

For instance, in the following Instagram business profile example, the username for Sprouts Farmers Market is just @sprouts but the name section has the full name of the business.

2. Profile photo and branding

This should be relevant to your  brand’s visual identity . Best practices dictate that you should use a high-res image of your logo in order to improve brand recognition and keep all of your social media profiles on brand. However, solopreneurs and public figures often use headshots, and that’s a perfectly acceptable alternative.

For brands with a widely-recognized visual identity like National Geographic TV, the iconic yellow rectangle logo makes for a great profile photo.

Another way to brand your Instagram profile is through your Instagram highlight covers . While not necessarily a part of your bio, these still show up at the top of your profile and give you an opportunity to inject even more color into your Instagram.

3. Instagram bio copy

This is the section under your name, where you get to express yourself (or in this case, your brand personality). You have 150 characters to tell people what your Instagram profile is about, what your brand offers and why they should follow you. So you don’t have much to work with, which makes it even more crucial to plan ahead and perfect your Instagram business bio.

Here’s an example of great bio copy from BarkBox. They start with a simple sentence that explains exactly what their business does. They tag their parent company. Then they even include a couple of hashtags that BarkBox customers can use when showing off their boxes.

4. Bio links

This is the only section that allows you to add clickable links on Instagram to your website, so make sure you use this space wisely. While you can always add a URL to your homepage, you can also add up to five links more frequently by posting new products, new content, new projects and more.

Many brands use a link-in-bio tool to maximize the five link limit by taking the user to a landing page with shortcuts to featured content and product pages.

5. Category

Instagram also allows you to specify which category your brand falls under—whether you run a restaurant or a media and entertainment company. This shows up right under your business name if you choose to enable it, so it helps free up space in your Instagram bio for other important details.

As we can see below, Bloomscape has selected “Patio/Garden” as their brand category.

6. Call-to-action and contact buttons

You could further free up space in your Instagram bio if you make the most of the call-to-action buttons available for Instagram Business accounts. This allows people to take action straight from your Instagram profile when on the mobile app, making it easier for customers to convert on actions—from buying tickets to booking tables.

Keep in mind that these are only accessible on the mobile app, and they’ll look something like the “View Shop,” “Message,” and “Call” buttons below:

Now that you know what goes into an Instagram bio, let’s take a look at tips on how to write the best Instagram bios for business.

1. Know what your goal is

Since you have to stay within the 150-character limit, it’s crucial that you have a clear sense of direction when writing your Instagram bio. Knowing exactly what you want out of your bio will help you narrow down what to say.

For instance, you could simply use it to convey your brand’s personality and announce your Instagram presence. You could also use it to promote your latest products and offers or inform people about what your business does. If you do promote sales and recent products, be sure your team is ready to regularly refresh your Instagram bio and ensure this info is up to date.

Some businesses also use this section to express their  brand mission and what they stand for. Check out the following Instagram business profile example from Grove Collaborative. The company’s bio tells us a little bit about what the business sells and what its overall mission is.

Here’s another great example of a basic bio that’s straightforward and explains exactly what the company (Slack in this instance) does:

2. Let your brand personality shine through

Make the most of your Instagram business bio to express your brand personality. This includes the language and tone you use or what you say, in general. For instance, Reese’s uses a fun and friendly tone in its bio while using the opportunity to establish its brand authority.

Some businesses may also add relevant emojis if that kind of approach fits the brand personality. But note that special characters and emojis may not translate well on a screen reader. Be sure to keep  accessibility best practices  in mind for all your followers and avoid filling your entire bio with characters that are hard to read or understand for customers using screen readers.

3. Include relevant hashtags and profile links

Instagram lets you add clickable hashtags and profile links in your bio. So make the most of this to direct customers to your other Instagram handles or to relevant, tagged content.

The option to add profile links is great for businesses that  manage multiple accounts . See how Madewell added a link to their Instagram account for menswear.

Brands can also take a page out of Weezie’s book, tagging the accounts of their founders as well as their brick-and-mortar store (ideal when you have two different social media strategies for your retail versus ecommerce avenues).

As for hashtags, adding them to your bio will let you direct your audience to stunning tagged user-generated content. You could use a branded hashtag to collect user-generated content like Cupshe. The swimsuit brand included several hashtags they track for content to feature on their own account.

4. Make sure it’s easy to read

As mentioned earlier, your Instagram bio should be able to convey what your business does or what it offers. So it’s crucial that people can easily read and process the information without too much trouble. Formatting such as line breaks and spacing makes it easier to read and emphasize important information at a glance.

You could use a pipe or vertical bar character to space out your info like in the following Instagram business profile example from Leder Games. They used the symbol to separate their most popular game offerings.

You could also use line breaks to style your info in a list format. See how this bio skillfully uses lists, incorporating emojis as a kind of bullet point.

Keep in mind that these characters and line breaks will factor into your total character count. So make sure you use them sparingly and strategically to avoid going over the character limit. You could also test different formatting to see how they impact your overall profile engagement. Use a tool like  Sprout Social’s Instagram analytics suite  to measure how your profile engagement changes as you update.

5. Include a compelling call to action

While the call-to-action buttons frees up a lot of space in your bio, it doesn’t hurt to get more direct with your CTA. Make sure people know exactly what they need to do when they visit your profile by including a CTA in your bio.

Get very specific with this depending on the goal of your Instagram business account. You could invite them to visit your website, shop your feed, check out your latest blog post, download your new guide or even share their own photos using your branded hashtag. If you want to  grow your Instagram following , you could even add a CTA to “follow us” for your regular content such as daily recipes, fashion updates and so on.

For example, Ahrefs uses their bio text to create a CTA that points (literally, thanks to their use of emoji) to their latest feature release.

Dress Up uses its bio to direct people to sign up for SMS marketing messages by offering a discount right inside the bio. This is a great way to get people to take immediate action  and increase your text marketing list.

Your Instagram bio could make all the difference in boosting your social presence. It’s the perfect place to exhibit your brand identity and show off your creative side. It could also help you showcase your uniqueness and entertain your audience.

Plus, by strategically using a link in bio tool, your bio can help increase clicks and conversions and improve your Instagram analytics by helping you reach your goals.

Instagram bio FAQs

When you edit your profile, you’ll add your bio link into the field next to “Website.” You only get one link here, which is why many brands prefer to use a link-in-bio tool that helps them create an Instagram-specific landing page.

Edit your profile and paste your preferred link into the “Website” field. Simple as that!

The Instagram bio character limit is just 150 characters, so use them wisely.

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Here's How to Write Your Own Formula for Success Scott Kaplan, a self-made entrepreneur, shares his remarkable story of success and perseverance on 'The Jeff Fenster Show.'

By Jeff Fenster May 20, 2024

Key Takeaways

• Perseverance and finding joy in work are crucial for personal development and entrepreneurial success.
• Time management, self-reflection, and aligning actions with personal values are essential for achieving goals.
• Adaptability, innovation, and surrounding oneself with a talented team are key factors in business growth.

Opinions expressed by Entrepreneur contributors are their own.

In a world where success stories often seem like overnight sensations, it's refreshing to hear the journey of someone who has truly embraced perseverance and resilience. From a blue-collar background to founding a social media platform and later a B2B software company, Scott Kaplan 's experiences offer valuable insights into personal development, entrepreneurship , and the transformative power of sports. Perseverance and finding joy in one's work emerge as recurring themes throughout Kaplan's discussions.

Related: Try This Breathwork Technique to Unlock New Ways of Problem-Solving

He emphasizes the importance of pushing through challenges and setbacks, never losing sight of the ultimate goal . Kaplan's journey serves as a reminder that success rarely comes without hard work and dedication. By embracing perseverance, individuals can overcome obstacles and achieve their dreams. Time management, self-reflection, and aligning actions with personal values are also key factors in Kaplan's path to success. He stresses the significance of managing time effectively, prioritizing tasks, and staying focused on the bigger picture.

"I don't know what a snooze button is," Kaplan told Jeff on this episode. "Once my brain starts getting going in the morning, it's like, 'Let's go!'"

Kaplan encourages listeners to engage in regular self-reflection , allowing them to assess their progress, identify areas for improvement, and make necessary adjustments. By aligning actions with personal values, individuals can ensure that their work is fulfilling and meaningful. Adaptability and innovation are crucial in the ever-evolving world of business, as Kaplan's journey exemplifies. From transitioning from radio to founding a social media platform and later a B2B software company, Kaplan demonstrates the importance of embracing change and staying ahead of the curve. By being open to new ideas, technologies, and market trends, entrepreneurs can seize opportunities and drive business growth.

About The Jeff Fenster Show

Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

Subscribe to The Jeff Fenster Show : Entrepreneur | Apple | Spotify | Google | Pandora

Related: Use This Simple Strategy to Push Through Limitations in Your Life

Founder, Everbowl

Jeff Fenster is an award winning entrepreneur, best selling author, podcast host and expert in relationship capital.

His entrepreneurial success is vast - ranging from a quick serve restaurant chain, payroll and HR company, digital marketing agency and a construction company. But no matter what venture Jeff pursues, he lives by the principle of putting people first.

He was named a  Empact100 Showcase Top 100 Entrepreneur  in 2013,  2019's Top 40 Executive Under 40  by the San Diego Business Journal, and a  Top Entrepreneur to Watch for 2020  by Thrive Global.

Jeff’s acclaimed podcast, The Jeff Fenster Show, features successful entrepreneurs, celebrities and athletes sharing their insights and stories of success. Today, Jeff speaks around the country on entrepreneurial mindset, authentic networking and vertical integration.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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15 Inspiring Mission Statement Examples to Help Craft Your Own

A mission statement is a concise declaration of a company's purpose, goals, and values. It serves as a guiding light for the organization, providing clarity and direction for employees, stakeholders, and customers alike. 

Throughout this post, I'll show you the key components of a powerful mission statement , provide tips for writing your own, and showcase a diverse range of mission statement examples to spark your creativity.

Whether you're a small business owner, entrepreneur, or part of a larger organization, understanding the significance of mission statements and learning from successful examples will help you develop a clear and impactful statement that drives your company forward.

What Makes a Great Mission Statement?

A great mission statement is the foundation of any successful organization. It captures the essence of a company's purpose, values, and aspirations in a concise and compelling manner. But what exactly sets apart an average mission statement from a truly exceptional one?

First and foremost, they are short and memorable. A powerful mission statement should be easy to understand and recall, even for those outside the organization. Take, for example, Nike's mission statement: "To bring inspiration and innovation to every athlete in the world." It's brief, impactful, and stays true to the company's core values.

Great mission statements should evoke emotion and motivate employees, customers, and stakeholders to rally behind the organization's cause. Patagonia's mission statement, "We're in business to save our home planet," is a perfect example of an inspiring mission statement that sets the company apart from its competitors.

It should clearly articulate why the organization exists, what it stands for, and how it aims to make a difference in the world. Microsoft's mission statement, "To empower every person and every organization on the planet to achieve more," encapsulates the company's purpose and the impact it seeks to make.

Let's look at a few more inspiring mission statement examples from well-known companies:

•   Coca-Cola Company: "To refresh the world and make a difference."
•   Chanel: “To be the ultimate house of luxury, defining style and creating desire, now and forever.”
•   Warner Bros: “Taking the world's greatest possibilities and making them a reality. Creating impact, inspiring imagination, and building connections.”

These examples demonstrate how a clear vision and mission statements can guide an organization's actions and decisions, inspiring employees and customers alike. By crafting a powerful mission statement and consistently living up to its principles, companies can build a strong brand identity, attract top talent, and make a lasting impact on the world.

15 Powerful Mission Statement Examples from Top Companies

"To accelerate the world's transition to sustainable energy."

Tesla's mission statement is powerful in its simplicity and clarity. It focuses on the company's core purpose of promoting sustainable energy solutions. The use of "accelerate" implies urgency and leadership in driving change.

2. Patagonia

"We're in business to save our home planet."

Patagonia's mission statement is bold and unconventional. It puts environmental activism at the forefront, making it clear that profit is not the sole purpose. This mission aligns perfectly with Patagonia's actions and resonates with its target audience.

"Spread ideas."

TED's mission statement is only two words, yet it encapsulates the organization's essence. It's memorable, inspiring, and open-ended, allowing for a wide range of topics and speakers. The simplicity makes it easy for everyone to understand and rally behind.

4. LinkedIn

"To connect the world's professionals to make them more productive and successful."

LinkedIn's mission statement emphasizes the platform's core function of connecting professionals. It also highlights the benefits for users - increased productivity and success. The global focus underscores LinkedIn's vast reach and impact.

5. Warby Parker

"To inspire and impact the world with vision, purpose, and style."

Warby Parker's mission statement is aspirational and stylish, much like the brand itself. It touches on the company's core offering (vision) while also hinting at a deeper purpose beyond just selling glasses. The mention of "style" adds a trendy and fashionable element.

"To bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)"

Nike's mission statement is inspiring and inclusive. By redefining the term "athlete," Nike welcomes everyone into its community. The focus on inspiration and innovation positions Nike as a leader in its industry.

"To organize the world's information and make it universally accessible and useful."

Google's mission statement is ambitious and far-reaching. It highlights Google's core function of organizing information while emphasizing the global scale and accessibility. The inclusion of "useful" ensures that the information serves a purpose.

"We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience."

Amazon's mission statement directly addresses its value proposition for customers. It encompasses the three key benefits of price, selection, and convenience. The use of "strive" implies continuous effort and improvement.

9. Starbucks

"To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time."

Starbucks' mission statement is warm and human-centric. It goes beyond just selling coffee to highlight the emotional and community-building aspects of the brand. The focus on nurturing the human spirit adds a deeper layer of purpose.

10. Microsoft

"To empower every person and every organization on the planet to achieve more."

Microsoft's mission statement is empowering and inclusive. It positions Microsoft as an enabler of achievement for individuals and organizations worldwide. The use of "every" emphasizes the broad scope and accessibility of Microsoft's products and services.

11. The Walt Disney Company

"To entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world's premier entertainment company."

Disney's mission statement is detailed and encompassing. It highlights the company's core offerings of entertainment, information, and inspiration. The mention of iconic brands, creative minds, and innovative technologies showcases Disney's competitive advantages.

12. Nordstrom

"To give customers the most compelling shopping experience possible."

Nordstrom's mission statement is customer-centric and experience-focused. It emphasizes providing an unparalleled shopping experience, hinting at excellent customer service and curated offerings. The use of "compelling" suggests an emotional and engaging aspect to the experience.

13. Whole Foods Market

"To nourish people and the planet. We're a purpose-driven company that aims to set the standards of excellence for food retailers. Quality is a state of mind at Whole Foods Market."

Whole Foods' mission statement emphasizes nourishment, not just for individuals but for the planet as well. It positions the company as a leader and standard-setter in the food retail industry. The mention of quality as a mindset underscores Whole Foods' commitment to excellence.

"We ignite opportunity by setting the world in motion."

Uber's mission statement is poetic and aspirational. "Ignite opportunity" and "setting the world in motion" create a sense of excitement and possibility. It hints at how Uber's services can create positive change and open up new opportunities for people.

"To create a world where anyone can belong anywhere, providing healthy travel that is local, authentic, diverse, inclusive, and sustainable."

Airbnb's mission statement is centered around belonging and inclusivity. It paints a picture of a world where people can feel at home wherever they are. The mention of healthy, local, authentic, diverse, inclusive, and sustainable travel positions Airbnb as a socially responsible and forward-thinking company.

These powerful mission statement examples showcase different approaches to crafting an effective and inspiring mission. Here are some key elements to emulate:

• Clarity and simplicity
• Alignment with the company's core purpose and values
• Emotional resonance and inspiration
• Inclusivity and a sense of community
• Aspirational language that paints a picture of a better future
• Focus on benefits and value for customers or stakeholders

By studying these statement examples for your business, you can craft a compelling mission statement that guides your organization and inspires your team and customers.

Mission Statement vs Vision Statement: What's the Difference?

While mission and vision statements are often mentioned together, they serve distinct purposes in defining an organization's identity and direction. 

Mission statement

• Focuses on an organization's present purpose and reason for existence.
• It answers the question, " Why do we exist? " and outlines the company's core values, target audience, and unique value proposition.
• A mission statement is actionable and guides day-to-day operations and decision-making.

Vision statement

• It is future-oriented and aspirational. 
• It paints a picture of what the organization aims to achieve in the long term and inspires stakeholders to work towards that ideal future state. 
• Answers the question, "What do we want to become?" and sets a high-level direction for growth and impact.

Example Mission Statement vs Vision Statement: Microsoft case

Mission statement: "To empower every person and every organization on the planet to achieve more."

In this case, Microsoft's mission statement focuses on the company's current purpose of empowering individuals and organizations through its products and services. It guides Microsoft's daily operations and decision-making to ensure alignment with this core purpose.

Vision statement: "To help people and businesses throughout the world realize their full potential."

Meanwhile, Microsoft's vision statement is aspirational and long-term. It envisions a future where people and businesses worldwide can reach their full potential, implying that Microsoft's products and services will play a role in enabling that growth and success.

How to Write Your Own Inspiring Mission Statement?

Crafting an inspiring mission statement is a crucial step in defining your company's identity and purpose. Here's a step-by-step process to help you write a mission statement that resonates and inspires: 

1. Identify your company's purpose and core values

Start by reflecting on the fundamental reason your company exists. What problem are you solving? What values and principles guide your organization? Clearly defining your purpose and values will form the foundation of your mission statement.

2. Describe the value you provide and to whom

Your mission statement should communicate the value your company offers and the target audience you serve. Identify the specific products, services, or solutions you provide and the customers or stakeholders who benefit from them.

3. Differentiate your company - what makes you unique?

Consider what sets your company apart from competitors. Is it your approach, your expertise, or your commitment to a particular cause? Highlighting your unique selling proposition will help your mission statement stand out.

4. Distill into a concise, memorable statement

Once you've identified the key elements, it's time to craft your mission statement. Aim for a concise, memorable statement that captures the essence of your company's purpose and value proposition. Effective mission statements are typically one or two sentences long .

5. Get input from employees and customers

Involve your team and customers in the process. Gather feedback and insights from those who understand your company's culture and values. Their perspectives can help refine and strengthen your mission statement.

6. Refine and wordsmith

Revise and refine your mission statement until it accurately reflects your company's purpose, values, and unique value proposition. Pay attention to word choice, tone, and clarity, ensuring that your statement is inspiring and easy to understand.

Remember, your mission statement is a living document that may evolve as your company grows and adapts. By following these tips for creating a great mission statement, and incorporating best practices, you can create a mission statement that effectively communicates your company's purpose.

Mistakes to Avoid When Crafting a Mission Statement

Here are some mistakes to avoid when creating your mission statement:

• Being too generic or vague : Avoid using vague language or clichés that could apply to any business. Instead, aim for specificity and clarity that accurately reflects your unique purpose and value proposition.
• Using jargon or buzzwords : Strive for clear, concise language that resonates with your target audience, including employees, customers, and stakeholders.
• Making it too long and unmemorable : Avoid creating a lengthy, convoluted statement that is difficult to remember or communicate..
• Not getting employee and customer input : Seek input and feedback from those who understand your company's culture, values, and target audience.
• Set it and forget it - not revisiting regularly : Neglecting to regularly review and update your mission statement can lead to a disconnect between your stated mission and your actual operations.

Avoiding these common mistakes will lead you to create a mission statement that is clear, memorable, and authentic. 

Mission statement examples: Conclusion

In today's competitive business landscape, a well-crafted mission statement can be a powerful tool for driving your company forward and achieving long-term success. Throughout this article, we've explored the key elements that make a mission statement truly great, and provided numerous inspiring examples from industry-leading companies.

Effective mission statements are concise, memorable, and inspiring. They clearly articulate a company's purpose, values, and unique value proposition, resonating with employees, customers, and stakeholders alike. A great mission statement differentiates a company from its competitors, serving as a guiding light for decision-making and strategic direction.

Remember, a compelling mission statement is not a one-time exercise; it should be regularly reviewed and updated to ensure it remains relevant and aligned with your organization's evolving goals and aspirations. 

So, take the time to craft a mission statement that truly captures the essence of your organization, and watch as it becomes a driving force behind your company's growth, innovation, and impact.

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