how to write a pitch elevator speech

Dan Ponomarenko , CEO of Webvizio , offered this pitch:

“At Webvizio, we streamline web project management for digital teams, making collaboration seamless. Our platform allows you to visualize changes, communicate in real time, and manage feedback efficiently — all in one place. We eliminate the clutter of back-and-forth emails, so you can focus on what you love: creating. Interested in simplifying your project processes and enhancing team productivity?”

2. "Deliver a clear tech talent solution with EchoGlobal Tech . "

Lou Reverchuk , Co-Founder and CEO of EchoGlobal Tech , offered this pitch:

“Hello, I‘m Lou, representing EchoGlobal Tech, where we bridge the gap between innovative tech projects and top remote software developers. At EchoGlobal, we understand that the right talent makes all the difference. That’s why we guarantee no AI matchmaking and no juniors pretending to be senior devs. Always quality over quantity with us. Imagine having a dedicated expert who truly understands your project‘s vision and transforms it into reality. Let’s set up a time to discuss your hiring needs.”

3. "Simplify the insurance buying experience with Dundas Life "

Gregory Rozdeba , CEO of Dundas Life , offered this pitch:

“Imagine buying life insurance the way you shop online — quick, easy, and transparent. At Dundas Life, we streamline the complex process of finding the right insurance, making it accessible at your fingertips. With us, you‘re not just a policy number; you’re in control, informed, and secure. Let’s make insurance straightforward together.”

4. "Engage with real estate investment expertise with EZ Sell Homebuyers. "

Mike Wall , CEO of EZ Sell Homebuyers , offered this pitch:

“Looking to maximize your real estate investment? With over two decades of experience and a portfolio of over 30 properties, I provide tailored advice that turns real estate into real results. Let’s discuss how I can help you achieve your property investment goals today.”

5. "Enhance your online visibility with CodeDesign . "

Bruno Gavino , Founder and CEO of CodeDesign , offered this pitch:

“Hi, I’m Bruno from CodeDesign. We often see companies struggle to gain visibility in the digital space, losing potential revenue to competitors who dominate online. Our agency specializes in leveraging advanced data analytics and custom digital strategies to enhance your online presence, driving more traffic and increasing sales. Imagine what it would be like to see your business outperform competitors by simply optimizing your digital marketing. Let’s chat about how we can make that happen for you.”

6. "Illuminate spaces with quality lighting with Festoon House . "

Matt Little , Director at Festoon House , offered this pitch:

“Imagine transforming your space with lighting that‘s not only beautiful but also built to last. At Festoon House, we’re dedicated to crafting premium lighting solutions that elevate your style, enhance your ambiance, and stand the test of time. From modern chandeliers to industrial-chic fixtures, our products are designed to inspire and impress. Join the Festoon House family and let's brighten up your world together — one light at a time!”

7. "Solve food waste with RedBat.Agency . "

Gert Kulla , CEO of RedBat.Agency , offered this pitch:

“We're tackling the issue of food waste in restaurants. Our app allows diners to buy surplus food at a discount while helping venues reduce waste and generate extra revenue. This creates a win-win for businesses and customers looking to save money and curb food waste.”

8. "Elevate travel with JetLevel Aviation . "

Fahd Khan , Director of Marketing and Technology at JetLevel Aviation , offered this pitch:

“At JetLevel Aviation, we provide top-tier private jet charter services, ensuring fast, flexible, and seamless travel for high-profile clients. Unlike traditional charter companies, our bespoke solutions and access to a wide range of luxury jets guarantee that your travel experience is not just efficient but also tailored to your specific preferences and schedules. Let us elevate your travel experience to the next level.”

1. Keep it brief.

The purpose of an elevator speech is to be as brief as possible while capturing a prospect‘s attention. Try to stay under 60 seconds — including your introduction. Even if you’re delivering your elevator speech during a formal presentation, where you have time to elaborate if needed, keep the bulk of your pitch under sixty seconds.

If you don‘t, you won’t be able to use your pitch when you're chatting with prospects in situations with tighter time constraints — such as a tradeshow or a chance meeting.

2. Practice multiple times beforehand.

You may have written the most incredible elevator speech for your product, but if you hamper the delivery by misremembering or even forgetting parts of your pitch, it won't be an effective tool. Be sure to practice by yourself, with your manager, and with your colleagues.

The goal isn't just to memorize it, but to practice your tone, pace, and overall delivery.

3. Come prepared with additional materials.

When you‘re delivering your elevator pitch, be prepared to provide your prospect with what they need to continue the conversation. Whether that’s a business card, a brochure, or a short demo, carry all that you might need with you.

The elevator speech is your opportunity to begin a deal on the right foot and speed up the nurturing process. Typically, you might take weeks emailing a prospect before they're ready to schedule a meeting with you, but an elevator pitch speeds that work. You want to have the materials you need to keep the conversation going.

4. Be positive and enthusiastic.

It‘s essential to show your personality during your elevator pitch, but whether you’re a quiet, calm introvert or a charming, excitable extrovert, you should still convey positivity and enthusiasm.

You can use your body language and expression to keep things positive, even if your tone is quiet and calm. You might highlight the amazing benefits your prospect will enjoy if they sign up, or tell a positive story from one of your previous clients.

Most importantly, you should make it obvious that you want to help your prospect more than anything — which will make you sound positive by default.

5. Vary the tone of your voice.

As you deliver your pitch, vary your tone and modulation to keep your listener engaged. This will help you emphasize the most important parts of your speech — such as the benefits — while keeping your prospect‘s attention. The pitch may be short, but you’ll be surprised at how easily people can tune out based on your tone alone. We don‘t want to risk it! Especially if it’s a prospect you've never spoken with.

Check out the video for a quick, 60-second refresher on this subject — and/or read the content below it for a series of ineffective elevator pitch examples.

1. Don't ramble.

I‘ve been a rep at Sales-R-Us for five years now. They’re the best company I‘ve ever worked for. I’ve loved my time there. I started as a BDR and have worked my way up to a senior position. I‘ve never looked back. I also love the services we sell. I can’t wait to tell you about them. Sales-R-Us help companies become more efficient with their sales through training, evaluation, and leadership management — and that‘s just to name a few. We have a unique approach that’s been honed by lots of sales experts over the years, and I‘ve seen our solution really help a lot of companies and teams. I’ve had many clients whose businesses have been saved because of our genius solution. I know we can do the same for you. Would you be interested in learning more?

This elevator pitch is not effective because:

• It's way too long.
• The rep spends way too much time talking about themself.
• It never gets specific or actionable.
• It never provides actual examples or attention-grabbing facts.

2. Don't use too much jargon.

At Stratosphere Solutions, our OS-level virtualization delivers software in containers, all of which share the system of a lone operating system kernel. These containers are isolated but can communicate with one another through well-defined channels. Ultimately, this lets you use fewer resources than traditional virtual machines.

• It's inaccessible to someone without relevant technical knowledge.
• It features too much jargon.
• It tries to condense an extremely complicated topic into 30 seconds.
• Its value proposition isn't clear-cut.

3. Don‘t insert your prospect’s personal information.

I visited your Instagram and noticed that you have a pitbull. I have a pitbull, too! I bet he sometimes distracts you when you work from home, which is the absolute pits when you‘re trying to put together a report for your boss. Your dog — what’s his name? — may be asking for your attention, but I assure you you can still create a report as easy as 1-2-3 with AnswerASAP. While petting your pupperino.

• It sacrifices the hook in favor of creating a “personal connection.”
• It's too familiar with the prospect to the point of discomfort.
• It makes assumptions about the prospect's work-from-home tendencies.
• It uses informal slang (“the absolute pits,” “pupperino”) for unnecessary humor.

4. Don‘t under-emphasize the problem you’re solving.

It's possible that you may run into issues when putting reports together for your boss. For instance, things may go awry every once in a while, such as disappearing data or disagreeing sources. With AnswerASAP, you can lay those worries to rest. We have a few features that will help you with those issues if you ever run into them.

• It treats a customer problem as a possibility and not an urgent reality.
• It‘s vague (“things may go awry”) and doesn’t emphasize how those issues can hurt the prospect.
• It doesn‘t specify the product features that will solve the prospect’s challenges.
• Because it never goes into detail, it shows little research and care.

Remember, an elevator pitch should only come at someone else‘s prompting. If you’re spontaneously reciting it to random people, you're not doing yourself any favors. But if they ask, you want to be prepared with an interesting, well-crafted pitch.

Reel in Clients with an Effective Elevator Pitch

While a short speech may seem insignificant, those first conversations can hold some weight. With a well-crafted pitch, you can turn a single conversation with a prospect into a long-lasting customer, or even into a business partner. We hope you found these examples helpful and are inspired to craft your own effective elevator pitch.

Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.

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Guide to Giving an Elevator Pitch, with Examples and Templates

February 15, 2021 - Dom Barnard

What’s an elevator pitch, when should you give one, how do you practice? This article will cover these questions and all the other essentials for an elevator pitch

If you’re in business, chances are you’ve been asked to give an elevator pitch at a networking event or business meeting. Sometimes you get time to prepare for it, other times you’ll need to do it impromptu.

The perfect elevator pitch can take a lot of effort to get right. Read this article on how to do this, as well as deliver it concisely whenever you need to.

What is an elevator pitch?

Advantages of using an elevator pitch, when to use an elevator pitch, example of an elevator pitch, how to create an elevator pitch, your elevator pitch template, practice – where, how and when.

When you go to an event and someone asks you the question “What do you do?”, your elevator pitch is what you use to answer this question.

It’s a short (less than 60 seconds) statement answering that question, as well as answering the question they haven’t asked and is likely in the back of their mind – “What’s in this conversation for me?”

The idea of an elevator pitch is to intrigue your listener and create interest, whether you’re simply chatting at a  networking event  or looking to gain investment for your business.

The name comes from the idea that your pitch should be no longer than the time it takes to ride an elevator.

If you’ve been nervous at a networking event and wondered what to say, or how to start a conversation, here’s your answer.

A practised elevator pitch builds your confidence and reduces your nerves, because you already know what to say, and you don’t have that awkward pause while you figure out how to introduce yourself.

You sound professional, you’re less likely to stumble with your words and create a  good first impression  with new contacts.

Elevator Pitch Practice

Practice delivering an elevator pitch in an online practice exercise that looks and feels like you are in an elevator. Receive feedback on your performance. Learn More

An elevator pitch can be used in a wide range of situations:

• To investors : build their interest in you and your product or service
• Website sales page : create a short description of your service which catches the reader’s attention
• Social media pages : Facebook page headline, your Twitter bio, and even your email signature
• Short bio about your book : Book authors are often told to write a short bio and a long bio, so readers can be drawn in and read the long bio
• Pitching a new idea to management : an elevator pitch can help you pitch a new product or idea to management
• Job interview : It could settle your nerves to have something ready to say to answer that standard question: “Tell me about yourself.”

You never know who you might meet, or who they might know. You might be chatting with your hairdresser, playing golf, shopping, or taking part in any number of activities that aren’t standard business events, and when someone asks you what you do, you’re ready to go with your polished and professional pitch.

You might find you want to create different pitches for different situations, as what you would say to a potential investor is very different from what you would say to someone visiting your stand at an exhibition.

No matter what you use it for, the whole idea is to engage the attention of your audience, and get them to want to know more.

Example of an elevator pitch:

When watching this 20 second elevator pitch, think about how she:

• Gives an easy to understand pitch
• Explains in a simple way what she does
• Provides a call to action
• Uses a confident posture
• Has a loud and clear voice

Watch the full video here:  Raising Private Finance Tips & Elevator Pitch

While an elevator pitch sounds great, you can’t just say “I do X” and leave it at that.

Bad examples of an elevator pitch:

• I’m a freelance writer, or an accountant or… the list goes on. There’s no intrigue in that, and no need to ask questions. People will quite happily assume what you do, decide they don’t need it and move on.
• I’m looking for people who want what I’m selling. Who? What people? Who is your target market? Be specific.
• The ‘It’s all about Me, and What I Want to Sell You’ pitch that goes on for a good half an hour. Don’t do that. Yes, you want to sell your business, but you need to sell yourself first by building genuine relationships, and listening at least as much as you talk. Read more about  active listening skills .

So, how do you get your pitch right?

• Before you write a word, identify your goal for the pitch, and your ideal audience. Now you know what you want to achieve and who you are looking for. Marketing to everyone is never a good idea. No business out there has a target market of ‘everyone’.
• Clearly explain what you do, but more importantly, answer ‘what’s in it for me?’ and give your audience a reason to care and to be intrigued.
• Work out your Unique Selling Point (USP) if you haven’t already, and incorporate it into your pitch.
• Finally, ask a question at the end, to engage your listener and start the conversation going.

Note : Don’t be so focused on delivering your perfect pitch that you forget to listen to the other person.

That’s the general format, but to really add to your pitch, think about the problems your target market has that you can solve. Draw attention to one of those problems and present how you can solve that, and you’ll have people intrigued.

If you have eye-opening and interesting statistics that really demonstrate the advantages of working with you, why not include one or two?

People  love social proof , so if you’ve worked for a large, well-known company or a celebrity, and you can talk about it, then mention it.

If you’re talking to your ideal customer and you’ve worked for their direct competitor, you can bet they want to hear about it.

Have a clear call to action, stating what you want, and what you want your audience to do next.

What you’re looking for with your pitch is what sets you apart, what’s fascinating about you and your company, and what will really hook people in to want to know more.

Here’s an example of an elevator pitch when asking for business. First introduce yourself, then provide a summary of what you do and explain what you want. Finally, finish with a call to action.

If you’re struggling with your pitch, then try working through our template below:

Elevator pitch template

I solve __________ problem for __________ target market, by __________, which brings them __________ benefit. Unlike our competitors, we __________ (insert your USP), because _________ (add what advantage that gives your customer). So, how does your company handle __________ (what you do or sell)?

Obviously, once you’ve got the answers down, you’ll want to reword that so it sounds natural to you, and is written in your voice, so you can deliver it well, without tripping over what you have to say.

Here’s an example to follow:

I create compelling content for engineering companies, by understanding their work and translating it to plain English, so their customers know exactly what they are getting, and they make more sales.

Unlike my competitors, I spend time with the company and meet the engineers, because that enables me to write more focused content, which attracts their ideal customers to their website.

So, how does your company handle customer outreach and conversion?

When you look at your pitch written down, it can seem like such a long statement, and a mouthful to actually say. Not to mention the possibility that if you haven’t said it before, you could easily forget parts of it, and lose the flow of what you are saying.

• Elevator Pitch: Online Course with Practice

The cure for all of these worries is practice.

• Spend time reading and re-reading your pitch  until you are happy with it, you’re sure it says what it needs to say, and doesn’t have anything that doesn’t need to be there. Make sure it’s written the way you naturally speak.
• Use  virtual reality (VR)  to practice  in a realistic environment and receive instant feedback on your speech.
• Then read it until you’re sure you can remember all of it.
• Stand in front of the mirror , and practice saying your elevator pitch over and over again. You might feel silly at first, but you will start to feel more confident about saying the words.
• Think about  how you deliver your pitch . How can you put it across so that you sound passionate and engaged yourself? You shouldn’t sound like you’re delivering it by rote, or that you’re reading it off the back of your hand. If you don’t sound interested in what you’re saying, you can’t expect your audience to be intrigued either.
• When you’re sure you have your pitch down,  look at your  body language . If you’re all hunched over, or stiff and tense, you won’t come across well to an audience, and you’ll appear under-confident.
• Relax your knees and your shoulders, stand with your feet at shoulder width apart, and relax.
• Think about your voice . Does it come across as confident and powerful, or shaky and nervous? Record yourself and see how you sound. Then try breathing deeper and speaking from your diaphragm, to sound more confident.
• Once you’re happy with the basics, get a few colleagues or friends together and  practice your speech in front of them . You’ll get used to saying it to other people, and your friends will give you feedback about what works and what doesn’t.
• The next step is to work on  answering any questions that your audience might have  once you’ve finished your pitch. Write down what you might get asked, and ask your colleagues to think up questions, too, then practice answering those questions with your colleagues or friends until you are completely confident.

Whatever you use your elevator pitch for, as long as it’s interesting, clearly states the benefits for your audience, and is well-practiced and delivered smoothly, you should now be able to more easily start conversations with people and get better results from your networking.

How to Write and Give an Elevator Pitch

By Joe Weller | October 17, 2022

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Students, professionals, and entrepreneurs should always have a personalized elevator pitch they can deliver at a moment’s notice. With help from experts, we’ve created a guide to developing, writing, and delivering an effective elevator pitch. 

Included on this page, you’ll find expert opinions on elevator pitch length and a step-by-step guide to writing an elevator pitch . Learn from our useful elevator pitch examples , and get tips from professionals on delivering your pitch . Also, download a free elevator pitch brainstorming guide , a basic elevator pitch template , a cheat sheet for reading listener cues , and more.

What Is an Elevator Pitch?

An elevator pitch , or elevator speech , is a short summary of a product, person, or company. A good elevator pitch is usually between 30 and 60 seconds long. Elevator pitches should be well-rehearsed, clear, and persuasive. 

Appropriate in any networking scenario, formal or informal, the elevator pitch is the answer to the tricky “tell me about yourself” or “tell me about your company” question. A strong elevator pitch will demonstrate professional aptitude, grab attention, and convey information quickly, clearly, and memorably. 

“A good elevator pitch will align a person emotionally and intellectually with your product and brand,” says Morgan Roth, Chief Communication Strategy Officer at EveryLife Foundation for Rare Diseases . “People need to feel good, smart, and safe about their investment of time, money, or other resources before they commit to calls to action. Your pitch puts your value-add on the radar and invites conversation with the potential for a relationship.”

Elevator Pitch Example

Here is an example of a basic elevator pitch for a software company:

ATS (applicant tracking software) reduces time people spend on hiring by about 20 percent. But these systems also throw away thousands of qualified resumes daily. Our team at Hiring Help has designed an ATS with the fewest formatting restrictions of any option on the market. Hiring Help software keeps hiring times low but discovers 30 percent more qualified resumes than the leading ATS, providing our users the best access to top talent.

How Long Should an Elevator Pitch Be?

An elevator pitch should last no longer than a short elevator ride. Usually this time is between 30 and 60 seconds, or 50 and 200 words. Some experts suggest writing elevator pitches that are as short as 15 seconds. 

Most experts recommend erring on the shorter side. “Keep the pitch short — within seconds, not minutes,” says Roth. “Thirty seconds is the max because of our overworked attention spans. That said, have your next steps ready. What are you prepared to do and say if the prospect asks for a prospectus or a meeting? What if they have questions about you at the ready? Have a plan to follow up in the moment or the following day.”

Shorter elevator pitches are best for casual networking events or chance encounters, where your primary goal is to spark interest and open the possibility of a continued relationship. Elevator pitches might go longer, about 45 to 60 seconds, in scenarios such as job interviews or career fairs. In these situations, you have a platform to speak, and the person listening might want more specific, detailed information. 

Remember that no matter the case, an elevator pitch should never exceed a minute in length. A good elevator pitch should open up the possibility of longer, more substantial conversations and professional relationships down the line.

How to Use an Elevator Pitch

Use an elevator pitch when you want to create a professional connection. Have your pitch ready for interviews, semi-formal chats, or career fairs. Break it out to spark interest, get across key points, and ask to stay connected. 

“I love using the elevator pitch when working a room — say, at an industry conference,” says Justin Kitagawa, Senior Director of Revenue Operations at MixMode . “You’re there meeting new people, and you want to make a strong impression quickly and find out if it makes sense to continue the conversation later.”

Roth suggests having your elevator pitch ready, even if you don’t have a specific networking event in mind. “Certainly, an elevator speech is a great tool to use at networking events, but a well-practiced pitch is also great for those unplanned encounters when you run into someone, say, on an elevator,” she says. “You may not have planned or expected it, but here is that person you’ve been reading about who has some promising connection to your product or cause, and they are a captive audience for some period of time!”

Finally, Roth stresses the importance of following up after you’ve made a connection. “Don’t assume that your pitch will establish or secure a relationship on the spot,” she cautions. “Your elevator pitch is an introduction meant to generate interest and imagination about possibilities. It represents the start of a cultivation process that can take weeks, months, or even years to mature. You still have to steward the relationship and fan the flames of interest strategically and with sensitivity.”

How to Write an Elevator Pitch

When writing an elevator pitch, start with who you are, what you do, how you do it, and why you are unique. Pare down those details. Structure your pitch with an intro, relevant experience, goals, the solution, and your plan. 

Learn how to write an elevator pitch about yourself, your company, or your product with this step-by-step guide.

1. Brainstorm Your Elevator Pitch

The first step to crafting an elevator pitch is to brainstorm some ideas. Think about all the ways you or your product add value. 

Devin Schumacher, Co-Founder of SERP , recommends answering several key questions as you brainstorm your pitch: “Who are you talking to? What are their pain points? What are the results they want? What is your solution? When it’s time to write your pitch, you need to answer those questions clearly and simply.”

Use these questions as a starting point in your brainstorming process to ensure you cover all your bases:

2. Pare Down Your Ideas

Once you’ve finished brainstorming, it’s time to pare down your pitch. Effective elevator pitches are concise. Look through all your points, and select a few key details that you think will have the most impact. 

“Your first order of business is to determine the one takeaway you want your prospect to take in,” explains Roth. “If he or she really hears you on one point only, what do you need that point to be?”

3. Write Your Elevator Pitch

Finally, it’s time to write your pitch. Keep the pitch short, usually between 50-120 words. Longer elevator pitches should never exceed 200 words. 

Begin your pitch with an attention-grabbing detail. This opener might be a surprising statistic, a pain point that your audience can relate to, or a thought-provoking question. From there, be sure to include the following five components in your pitch:

• Introduction: Include basic information, such as name, job title, or company name.
• Experience: State any relevant work experience, or give your listener a little background about your company, brand, or idea. 
• Goals: Clearly state your ultimate goal. This could be a pain point or problem you hope to address or value you can add. 
• Solution: Tell your listener about your unique solution to the problem. 
• Plan: Explain your plan for achieving your goal. Demonstrate that you have the necessary skills and knowledge, and be specific about how you are better equipped than your competitors to do it. 

Use this reference guide to make sure you remember all the key components of a successful elevator pitch:

Tip: When writing your pitch, Kitagawa recommends talking through it aloud. “I prefer to talk through my pitch rather than write it out. If you can do this live with another person, even better. Writing them out tends to be a bit more one-sided and can leave you sounding like you’re reading off a marketing campaign,” he adds.

Elevator Pitch Starter Kit

Download Elevator Pitch Starter Kit

Use this free starter kit to help you get started writing your elevator pitch. This kit includes templates for a basic elevator pitch and an elevator pitch deck. In addition, you’ll find an elevator pitch cheat sheet, which includes a guide to reading listener cues, brainstorming ideas, and the key components of an elevator pitch, all in one comprehensive document. Finally, consult the list of correct elevator pitch examples to help guide you as you create your own. 

In this kit, you’ll find:

• An elevator pitch template for Microsoft Word to guide you through the elevator pitch writing process. 
• An elevator pitch deck template for PowerPoint to help you structure your elevator pitch as a presentation.
• An elevator pitch cheat sheet for Adobe PDF to help you read listener cues, brainstorm ideas, and remember the key components of an elevator pitch.
• A list of elevator pitch examples for Microsoft Word to help you create your own elevator pitch.

For more free resources to help you craft an elevator pitch, including templates that have been pre-filled with sample text, see this comprehensive collection of downloadable elevator pitch templates .

How to Write a 30-Second Elevator Pitch

Most experts recommend keeping your elevator pitch under 30 seconds. This translates to between 80 and 120 words. Be sure to include the five key parts: introduction, background, goals, solution, and plan.

Here are some examples of each of the elevator pitch components: 

• My name is Linda, and I work in digital marketing.
• Our company is Hiring Help, a leading ATS software developer.
• I’ve spent the last six years coordinating our social media advertising program. In our last initiative, I increased our Twitter engagement by 60 percent in three months.
• We’ve been producing industry trusted ATS software for more than 10 years. 
• I noticed that your company hasn’t yet developed a robust social media presence, even while your top competitors are launching social media campaigns.
• Most ATS solutions cut down on hiring times by about 20 percent, but they also throw away thousands of qualified resumes for things as simple as formatting issues. 
• As marketing manager, I could develop a social media engagement team to run a program that will make you more competitive.
• We offer software that saves as much time as our leading competitors, while giving our clients more access to top talent.
• In my current role, I’ve created a detailed social media development plan that any company can adapt. 
• Our team of top-tier engineers has created software that discovers 30 percent more qualified resumes than the leading ATS, while keeping hiring times low.

How to Write a 60-Second Elevator Pitch

Opt for longer elevator pitches when you have a captive audience. A 60-second elevator pitch should be around 200 words and use the same components as a shorter pitch. In the extra time, add attention-grabbing details to prompt a dialogue.

“I would typically start with the 30-second pitch, and then be prepared to go into additional detail in the area where the person you are talking to expresses interest or asks a question. It’s all about matching up with their interests and potential needs,” advises Kitagawa.

“If you have the benefit of a full 60 seconds to make a case and an invitation to keep speaking, be prepared to show that you’ve done your research,” suggests Roth. “Connect your organization’s mission or product to your prospect’s specific needs, interests, or passion.”

If you have 60 seconds for your pitch, you can add the following on top of the basic elevator pitch components:

• Did you know that 55 percent of customers first hear about new brands or companies through social media?
• On average, 43 percent of the resumes that ATS products reject are for file compatibility issues, not because candidates aren’t qualified. 
• What has been preventing your team from expanding into social media?
• What initiatives have you been taking to ensure that you are hiring the top talent available in your field?

How to Deliver an Elevator Pitch

An elevator pitch needs to be engaging and informative. Speak slowly and clearly, and avoid confusing jargon. Practice saying your pitch ahead of time so that you feel confident and prepared during delivery. 

Given the short timespan available, it can be tempting to rush and cram in as much detail as possible. However, this is counterproductive. Speak slowly so that your listener can follow along and ask questions as they arise.

Roth stresses the importance of practicing, and practicing often. “An elevator speech should be articulated fluently and effortlessly and, whenever possible, in the vernacular of your audience,” she stresses.

Here are some simple ways to make the most of practicing your elevator pitch:

• Record Yourself: It can be difficult to judge your pitch as you’re giving it. Try recording your voice or filming yourself as you practice your pitch. When you watch it, you’ll be better able to identify areas for improvement. 
• Use a Mirror: A low-tech option is to deliver the pitch in front of a mirror. Watching yourself as you speak will allow you to practice keeping your body language professional and welcoming. 
• Do a Trial Run: Ask a friend, colleague, or career counselor to watch your elevator pitch and provide feedback. This practice has two benefits. First, it will help you feel more comfortable when you deliver your pitch in a real networking scenario. Second, they will likely pick up on problems that you aren’t aware of. 

Kitagawa also recommends keeping your pitch conversational. If it feels one-sided, it’s possible you aren’t engaging your audience. “I recommend everyone drop the 30 seconds of you talking,” he advises. “Instead, use a question. Why? Because talking doesn’t sell. Listening does. If you’re the one doing all the talking, you’ll often miss the opportunity to learn how you can help that person.”

What Not to Do When Giving Your Elevator Pitch

When giving an elevator pitch, avoid rambling, using jargon, or ignoring your audience. Elevator pitches should be conversational, concise, and friendly. You can avoid most pitfalls by practicing your pitch often.

Here are some elevator pitch don’ts to keep in mind: 

• Don’t Ramble: “Don’t get distracted and start rambling,” says Schumacher. “How do you avoid that? Practice. Practice saying your pitch out loud repeatedly, until you’re sure you can deliver without a hitch.”
• Don’t Ignore Listener Cues: An elevator pitch should be interactive. If you want to keep your audience engaged, listen to their questions and respond to their nonverbal cues. 
• Don’t Be Overly Technical: Focus on pain points that you or your company or idea can address. Roth explains, “You can tweak context and vernacular to accommodate the level of familiarity your audience has with your business or mission. Insiders from your field may be more tolerant of some technical or industry jargon, but don’t go overboard.” 
• Don’t Be Shy: Confidence will generate interest and trust. Combat stage fright by practicing regularly. 
• Don’t Show Desperation: Elevator pitches are about making connections and starting conversations, not demanding or pleading for help. Remember, desperation can be off-putting. 
• Don’t Talk Too Fast: When you speak too quickly, you can make mistakes or trip over your words. Your audience will also be more likely to misunderstand you or lose interest. Practice speaking slowly and clearly.
• Don’t Have Just One Script: “Consider the context in which you are giving the pitch, both the situation and the person. You should adjust the level of detail you go into, formality of the language you use, and key points of your pitch,” says Kitagawa.
• Don’t Monologue: Keep a conversational tone. “Make sure you don’t sound like a robot. You want to be natural,” adds Schumacher.

Listener Cues to Look for During Your Elevator Pitch

Paying attention to your audience can provide vital feedback. Look out for signs such as eye contact and relaxed posture. These signs indicate that your audience is engaging with you. If you notice negative cues such as fidgeting and frowning, have some plans in place to get back on track. 

“Imagine meeting someone who interests you romantically,” Roth suggests. “You want to make a memorable introduction and establish what you have in common. But you’re still steps away from asking for a date, let alone proposing marriage. Just like in the dating world, how someone responds to your elevator pitch will signal whether you should stand down, move forward, or move on.”

Look for positive cues as signs that your audience is receiving your pitch well. These cues include eye contact, commentary, and friendly, open body language. “The best cue your pitch is working is when the person you’re talking to starts asking questions. That’s a good sign they’re interested in learning more,” says Kitagawa. 

If your pitch isn’t going well, your audience is likely to reveal their disinterest in body language and actions. Lack of eye contact, fidgeting, and frowning are signs that your pitch isn’t establishing the connection you want.

The easiest way to save a pitch is to encourage listener engagement with questions. “If you’re picking up on negative cues, the best thing to do is to ask a question, and then really, genuinely listen to what they have to say,” advises Kitagawa. “This gives the person a chance to explain what they’re thinking, and you a chance to course-correct to get back to how you can help them.”

Refer to the following cheat sheet for a quick overview of the positive and negative cues to look for, as well as some strategies for turning around a pitch that isn’t going well.

Elevator Pitch Examples

We’ve compiled a useful list of correct and incorrect elevator pitch examples for three different encounters: an informational interview, a career fair, and a new business pitch. Use these examples to spark ideas for your own pitch.

Here are some example elevator pitch scripts:

Informational Interview

• Correct: I’m studying political science at X University. This summer I worked on Senator A’s reelection campaign, where I focused on social media promotion. I helped launch a TikTok campaign that got over 6 million engagements in the first three weeks. I want to continue doing this after graduation and would love to talk to you about your work. I’m really drawn to the social media campaigns your company has spearheaded, especially the ones for Governor B and Congresswoman C. 
• Why It Works: This speaker provides a quick background, notes quantifiable results from previous experience, and gives their listener clear expectations for the conversation. This speaker also demonstrates that they’ve done their research by citing specific campaigns their listener has worked on.
• Incorrect: I’m in my last year at university, so I’m starting to think about jobs. I’m really good at social media, and I’ve taken some classes in communications and political science. I think I want to work on either political campaigns, but I could also be interested in other kinds of marketing. What kinds of jobs can I get at your company? 
• Why It Doesn’t Work: This speaker is too vague about their background and experience and doesn’t make it clear what they want from the conversation. The final question presumes that their listener wants to hire them, which could come across as rude.

Career Fair

• Correct: My name is Emma Miller. I’m a second-year MBA student studying business operations. I noticed that you’ve been expanding your verticals. Before starting school, I was an assistant operations manager at a multinational clothing manufacturing company, where I assisted with vertical integrations. I’ve been focusing my coursework on process and systems optimization. I’m currently looking for internships and jobs where I can put those skills to use. 
• Why It Works: Emma is clear about who she is, her background and experience, and her goals for the career fair. She also demonstrates that she’s done research on the company and finds a connection to her own experience. 
• Incorrect: My name is Sarah Smith, and I’m a second-year MBA student. I’m interested in business operations, but also management. I also have taken some classes on business strategy, which I think I’m pretty good at. I haven’t taken too many classes on corporate finance, but I’m a fast learner. But probably I have the most experience in operations. What jobs are you hiring for?
• Why It Doesn’t Work: Sarah is vague about her experience and interests. She wavers back and forth so that it is unclear what kind of role she wants or would suit her. The final question is one she could easily look up online and suggests that she hasn’t done her research.

New Business Pitch

• Correct: Have you had any nasty surprises on your utility bills? My name is Jim Johnson, and I’ve created and sold four apps to major developers. For the last eight months, my business partner and I have been creating partnerships with local utility companies to develop an app that would allow users to track utility use in real time. Now we’re looking for sponsors so that we can secure enough funding to make this app a reality. 
• Why It Works: Jim starts with an attention-grabbing question and transitions smoothly into his introduction and background. He also demonstrates that he has already done work toward this business but doesn’t get into too much technical detail. This way, the listener can engage by asking questions.
• Incorrect: I’m Bob Williams. I want to develop an app that would help people keep track of their utilities. We really need funding to get the ball rolling with this app. I’ve been trying to find investors, but they just aren’t seeing how much value this app has. It would really solve a lot of people’s problems. I promise this will be such a good investment.
• Why It Doesn’t Work: Bob doesn’t include any interesting details so that his listener can connect with or understand his concept. He focuses for too long on the need for funding and not enough on what work, if any, he’s already done. His pitch risks coming across as demanding or desperate. 

For a more comprehensive list, including elevator pitch examples by industry, see this collection of elevator pitch examples .

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How to Write the Perfect Elevator Pitch with Examples

An elevator pitch is a great way to win new clients and partners in just a short pitch. Learn how to develop an elevator pitch for your brand or business.

No matter the size of the business you run, understanding how to write the perfect elevator pitch is essential. Think of how little time you have in an elevator heading from the ground floor to the fifth floor. That's not much time to explain what your business is and what you do, is it?

However, being able to write an elevator pitch is a beneficial aspect of your marketing. It might sound a bit outdated, but it's really not. This grassroots marketing concept can be used in other scenarios more relevant in today's world besides in an elevator.

Nowadays, you might not run into a potential investor or client on an elevator and have little time to speak to them. You will, though, meet people or need to send emails and want to keep them short and sweet. You may be at a networking event, where you have short bouts of time to mingle with different people.

Therefore, when you can summarize what you do and offer in a short speech, it keeps people engaged and gives them just enough information to pique their interest, no matter where you run into them or reach out to them.

What is an elevator pitch?

An elevator pitch is basically a sales pitch. It's succinct and persuasive. Unlike crafting an entire speech, you're condensing who you are, what you do, and what your company offers into a few short sentences, just enough to explain but not enough to bore or overwhelm.

A good elevator pitch essentially lays the foundation to get people interested in your idea, product, or service. They then want to know more and might just contact you.

While today an elevator speech doesn't necessarily have to be in an elevator, it's been rumored that the first elevator pitch was in an elevator. It happened in 1853 when a number of buildings had elevators. They were dangerous, especially considering they used ropes to pull the elevator and passengers.

Alisha Otis thought of another, safer way for people to travel from one floor of a building to the next. And he demonstrated his idea in an elevator display at a convention.

How long should an elevator pitch be?

Now that you know the answer to "What is an elevator pitch," know that it should be the length of a brief elevator ride, so about 20 to 30 seconds.

Keep in mind that it doesn't matter whether you want to start a business , have online business ideas , or already have a business and are looking for ways to grow your audience , expand your company, or sell your product or service.

It also doesn't matter what type of entrepreneurship the pitch is for either, whether a small business, medium-sized company, or large enterprise. The goal is to write something concise and quick that can encapsulate your main idea.

Ultimately, the object of an elevator speech or sales email is to explain how it's a product market fit in as short of an amount of time as possible. You must give enough information to adequately explain but not too much that the audience loses interest.

How to create an effective elevator pitch

Creating an elevator speech is less complicated than you may think if you're contemplating how you can summarize everything about your business in a few sentences.

Here are some key aspects to consider:

Know your business and target audience

Before you create your elevator pitch, make sure you create a business plan .

In your business plan, establish what you plan to offer, who you'll hire, and a variety of other details that are vital to creating your business. Not to mention, you perform market research , so you develop a profound understanding of who your target market is.

Know your goal

What do you plan to accomplish with your elevator speech? Do you want to find a co-founder , gain a new client, or sell your products to a large company? The possibilities are numerous. And not everyone will create the same type of elevator pitch since they may not have the same purpose.

Briefly describe your business

In your elevator pitch, sum up your business in a sentence or two. While it sounds difficult to keep your elevator speech short, especially if you've been in business for a bit, it's possible.

Think of what your company does or offers. Even if the concept of your products or offerings is technical in nature, leave out the technical jargon. Describe it in a way that almost any adult could understand what you do and provide.

Explain what makes your business unique

You have competition out there who are trying to obtain business in your niche. You need to find a way to stand out. Think about what sets your company apart. Why is your product or service better? Is it your customer service or the product itself?

Whenever you're going to networking events, meeting new people, or even cold emailing, you need to persuade people to choose you and your business over others. Therefore, make sure you explain why you're different in your elevator pitch.

Be positive

It's easy to come across in a negative way, even if that wasn't your intention. For instance, you could exacerbate the problem or put the competition down. These, however, come across poorly and can be off-putting for your potential customers.

Instead, explain everything in a positive manner. If you mention anything about how your company is different, explain it in a way that shines a light on your product or services and doesn't trash the competition.

For instance, if you want to say your company offers quicker service, don't mention that other companies can take days to show up. State that you built your business around providing quicker service than the competition.

When you talk about something you know, it becomes almost effortless to just ramble on. You then might find people are ignoring you when you're pitching your idea. This can pose quite a problem when you're trying to summarize your business quickly and intrigue people.

For this reason, always create the elevator speech first before you start using it on people. You can then slim it down and make it more concise. Speak only about the most important points. Save everything else about your business for once the person takes an interest in learning more.

Be the solution

Whether you're at a professional networking event, sending an email, or preparing for job interviews, make your pitch encompass being a solution for their problem.

For instance, if someone has dry skin, your elevator pitch could sell lotion. Let's say the individual is a major investor. Their focus is on making money. Therefore, marketing your company is a way for them to earn big bucks.

Go out with a bang

At the end of your elevator speech, you need a solid conclusion that pulls the audience in. For instance, you could conclude with how your product or service can change people's lives. Or it may include how much becoming your partner could bring prosperity.

Besides ending with a thought-provoking statement, you could also end with a question to get the audience thinking and questioning if what you're saying is right for them. It could also be a question that gets them to respond so you can begin a conversation with them. If they're in a hurry, it's a prime opportunity to exchange information, such as a business card.

Elevator pitch examples

Although the advice above may help, these elevator pitch examples can further your understanding and start you thinking about your own elevator pitch.

Skincare product

Are you tired of scanning the store shelves for natural skin care products only to find parabens and phthalates? After much deliberation and research, I created the perfect blend of herbs, minerals, and vitamins to give you soft, supple skin without everything you don't want. Would you like to give it a try?

Housekeeping company

It can often seem like you're failing when you can't juggle everything. That's when my company can help. No matter how frequently you need cleaning, my company can assist. We complete everything from sweeping and dusting to washing walls and windows. We're insured and guarantee high-quality results. So if you're sick of streaked windows, give us a try.

Restaurant looking for investors

Who doesn't want a mouthwatering, healthy, home-cooked meal brought to them? I've been in the restaurant business for over 10 years and am ready to take it on my own and provide the area with healthy, comfort food. While it sounds like an oxymoron, it isn't. I know how to cut calories and unhealthy ingredients without sacrificing taste. I'm just looking for an investor for this potentially profitable venture.

Marketing solutions software

Did you know, on average, a company spends between 7% and 8% of its revenue on marketing? Think about that in dollar amounts. With 365 Marketing, many of those tasks you're paying for right now can be automated, saving you time and money in the long run.

Expand your reach with Mailchimp

An elevator pitch is a synopsis of what makes you and your company unique. It's often offering a solution to a problem. Fortunately, Mailchimp provides various options that can help you with the process.

With Mailchimp's products, you can reach your investors, clients, or customers conveniently through automated email generation and more. You can then use your well-written, well-thought-out elevator pitch on a large number of people.

Related Topics

• Personalization
• Grow Your Team
• Grow Brand Awareness
• Measure Marketing Performance
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15 creative elevator pitch examples for every scenario

A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition. But the reality is, people want to have meaningful conversations without the forced sales pitch. So how do you pitch yourself during a job interview or client meeting with authenticity? 

First things first: What is an elevator pitch?

An elevator pitch, also known as an elevator speech, is an opportunity to share a quick summary of yourself and your product offerings. But a pitch can also be your chance at making a real connection that you can use later down the road. It’s not always an immediate benefit, but you should be prepared for any scenario in which you could be giving an elevator pitch. 

In reality, most people have given an elevator pitch whether they realize it or not. That’s because there are many different types of pitches—from interviews to new business opportunities. That makes preparing for your next pitch an important step in marketing both yourself and your company. 

When it comes to figuring out who to deliver your pitch to, you should aim for the best point of contact, not just the highest point of contact. Choosing connections that are related to or interested in what you’re offering will give you a better chance at making your sale. 

How long should an elevator pitch be?

One of the biggest unknowns about creating sample elevator pitches is how long they should be. In most cases, it will depend on what it’s about and who you’re pitching. A good rule of business etiquette is to make it as short as possible by carefully selecting the most important points. 

A study conducted by Microsoft found that the average person has an attention span of around eight seconds, meaning you’ll have to fight for that undivided attention. That’s no small task. So when it comes to a great elevator pitch, aim to keep it around 30 seconds—though the exact length can vary depending on your industry and what you’re pitching. 

When looking at pitch length based on industry, each one differs to some degree. Let’s take marketing for example. Your pitch opportunities will likely be to customers that come across your brand. And in that case, you have very little time to get your message across—whether it’s text, video, or imagery. But when it comes to sales, you may get the opportunity to expand your elevator pitch past 30 seconds. You will likely have plenty of networking opportunities where people are more than willing to listen to what you have to say. It really just depends on your medium and the audience’s eagerness to listen. 

But what if you can’t cut your elevator pitch down to 30 seconds? It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings. 

How to write an elevator pitch 

When it comes to writing an elevator pitch, it can be hard to decipher important facts from unimportant ones—this is why knowing how to effectively communicate in the workplace is important in the first place. For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business. Only the most recent and relevant details should be included. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch.

Introduce yourself

All good pitches start with a short introduction. It could be as simple as stating your name and who you work for if those details apply. But the more personal you can make it, the more natural your elevator pitch will seem. Body language is also an important part of a solid introduction, as is eye contact. Here are a few tips to keep in mind when introducing yourself to a new prospect. 

Greet your audience in a way that’s appropriate for the occasion. Go formal for a business pitch or more casual for a fun event. With business meetings and networking events being held virtually, you’ll need to get creative with your introductions over video chat. You could even start with a lighthearted joke to break the ice. But whatever you do, make sure it’s relevant to your audience. 

Present the problem

All solutions start with a problem. Whatever you or your business is trying to solve, it’s important to get the point across early on in your elevator pitch to set the theme for the rest of your speech. An example problem: coordinating work between teams is chaotic.  

If possible, relate the problem back to your audience by using real-world examples. This will help make the problem more relevant and, hopefully, grab your audience’s attention. If your problem isn’t easy to explain, try using more than one example or a visual to really paint a picture for your audience. 

Offer the solution

If the problem is what draws the audience in, then the solution is what hooks them. This is your time to show them why they need your help. Here’s an example solution: Asana gives teams a system to organize and manage work so they know what to do, why it matters, and how to get it done.

The solution is arguably the most important part of an elevator pitch, so spend time perfecting it. If you’re pitching for a business, it’s likely the quick solution pitch has already been created. But again, it’s always better to personalize your pitch. So don’t be afraid to tweak it to fit your audience. If pitching for yourself, talk about the unique skills you’ve developed and why they would be beneficial to your prospect. 

Explain your value proposition

Now that you’ve piqued your audience’s attention, it’s time to seal the deal by explaining why your solution is better than anyone else's. An example value proposition is: Asana is the only platform that connects goals with the work needed to achieve them. 

The value proposition differs from the solution by focusing on why your audience should use your solution over a competitor’s. If you don’t have that answer just yet, perform a competitive analysis to compare your offerings or look to your executive summary. 

If your market is extremely niche and you don’t have a clear differentiator or significant competition, look to communication and interface capabilities. Consider why your idea or solution is original enough that someone would want to use it.   

Engage the audience

While most of the hard work is done, it’s important to engage your audience with a compliment or question before you part ways. Always err on the side of being genuine rather than delivering a scripted goodbye. 

There is no right or wrong way to engage your audience. While ending with a question can create a dialogue between you and your audience, a genuine compliment can go a long way. Think about what made you want to pitch them in the first place and use that to end the conversation. Lastly, don’t forget to swap contact information, such as a business card, if you don’t already have it. 

A foolproof elevator pitch template

Now that you know the basic components of a pitch, the next step is creating your very own elevator pitch. This template can work for just about any situation, from a job interview to pitching a small business or startup. That’s because we analyzed some of the most famous templates from industry experts—from Harvard research to Guy Kawasaki’s art of pitching—to create a foolproof template that will work in any situation. 

Plug your information into our elevator pitch template to draft a quick speech. While you won’t necessarily recite it word for word, it’s a great model to keep in mind in case you find yourself in a position where you’re not prepared with a personalized pitch.

Whether you’re looking for a pitch template for a job interview or for pitching your business, this template is a foolproof example for any situation you might find yourself in. 

General elevator pitch template

Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch. 

Introduction : “Hi I’m [name], a [position title] at [company name]. It’s great to meet you!”

Problem : “Since you work with [company name or industry] I figured you’d be interested to know that [problem + interesting statistic].”

Solution : “The great part about working at [your company’s name] is that we’ve been able to fix just that problem by [solution].”

Value proposition : “In fact, we’re the only company that offers [value proposition].”

CTA : “I think our solution could really help you. Are you available this week to speak further on this?”

Don’t be afraid to change up your pitch template based on your personality and professional expertise. We’ve also included personalized 30-second elevator pitch examples below to inspire personal facts you can add to create a more engaging speech .

30-second elevator pitch examples

Let’s dive into the best 30-second elevator pitch examples to help you create a pitch that’s both engaging and informative. Our examples take inspiration from the four elements included in the template above, to demonstrate how you'd pitch project management software to  increase productivity . Try a few or try them all to find one that best fits your personality and value proposition. 

Example 1: Short and sweet

This example is one of the most common you’ll come across. That doesn’t necessarily mean that it’s the best, but it’s a great example of a quick and easy pitch that fits almost any situation. When working on this type of elevator pitch, be sure to keep it as short and to the point as possible. Try to stick closely to the 30 seconds or less rule since the point is to be brief and transparent.

The problem is that work is chaotic no matter what industry you’re in or how good you are at your job. But a good project management software can help improve productivity and communication. I haven’t missed a deadline in years. If you’re interested in how it can help your team, give me a call and I can take you through some numbers. 

Example 2: Relatable over reliable

Sometimes the best way to grab your audience’s attention is to reel them in with a personal anecdote they’ll relate to. While it’s still important to drive home your solution, this approach puts more weight on making a personal connection rather than an immediate sale. 

It’s so great to finally meet you. How is business going? I heard you’ve been struggling with communication issues. My team and I struggled with that too. It wasn’t until we added project management software into our routine that we really saw an improvement in teamwork and overall communication. I hope you find a solution that works for your team. 

Example 3: Savvy with stats

Start your pitch off with a hook by dropping an attention-grabbing statistic. It’s important to have hard data to back up your statistics to ensure their accuracy before pitching. When it comes to a statistics pitch, it’s a good idea to come full circle at the end and connect how your solution can help solve that statistic.  

Did you know that despite having more ways to connect remotely, 60% of workers’ time is spent on work coordination with just 26% spent on skilled work and 14% on strategy? No wonder teams need help with project management. Implementing project management tools can decrease time spent on work coordination and help increase skilled work.

Example 4: Question everything

This example uses questions to make your pitch easily comprehensible. It also forces the audience to join in on the conversation rather than just presenting them with a speech. Try starting and ending with a question that makes the audience think about your pitch long after you leave the room.

Do you ever feel like you spend too much time on work about work? I’ve talked to so many people who share the same frustrations. I used to work long hours every day just trying to catch up. But do you know what? Ever since we started using project management software, I've been able to get so much more work done. Have you tried anything similar in the past?

Example 5: Comedic twist

If your pitch isn’t about a serious topic, you can add comedic twists to engage the audience. This is especially useful if giving a presentation. Add a GIF or quick funny clip in between slides to lighten the mood. If using this example, be sure it fits the occasion and tone of your company. 

Did you know that the average person can only pay attention for eight seconds? That’s not even long enough to place my coffee order in the morning. Maybe that’s why my barista always gets it wrong. But seriously, I think that’s why so many companies struggle to hit deadlines. 

Example 6: Tell a story

Use customer testimonials or your own personal story to paint a picture for the audience. This can be especially helpful if your topic is hard to explain in 30 seconds or less. Telling a story is a great way to add a relatable twist. 

We have a customer that transitioned to a fully remote workforce this year and needed help making sure deadlines were met. With our help, they were able to get up to 10% of their time back in their day and focus on more important things like strategic planning.  

Example 7: Emotionally driven

While this type of pitch may be more difficult to create, you have a better chance of winning over your audience if you can make your pitch emotionally driven. It’s also more likely they’ll be willing to share the experience with someone else down the road. It’s important to keep the emotions on the lighter side to prevent the conversation from steering too dark. Here is an example to inspire your own speech. 

It may seem like any other tool, but when you look closely it really is helping teams connect. And not just that, but it’s helping cultivate teams that actually enjoy working together on new projects. That’s something that’s hard to come by, but something everyone is looking for.  

Example 8: Write it first

While most speeches start by writing a general outline, you can opt to write the entire pitch from start to finish. This tends to create a thought-provoking and poetic flow once you do present your pitch. You’ll have to memorize this pitch, so practicing is a key element to this strategy. 

Hi, my name is Kelly! It’s great to meet you. You work for Apollo Enterprises, right? I’ve heard a lot about them. I actually heard that you’re looking for project management help. In my experience, any organization—whether sales or suppliers—needs help coordinating work and team communication. Work can be rather chaotic, especially now, without it. That’s why we’ve created a software tool that helps both individuals and teams organize their projects and communications all in one place. Have you ever thought about using something similar?

Example 9: End with a one-liner

Making a grand exit doesn’t come easily, but if you can pull it off your audience is sure to be impressed. Stay away from cliche one-liners and make your closing authentic to you. The point here is to leave them with a thought that they’ll remember after the meeting is over. Consider sharing a surprising statistic or question relevant to their business.

Over one-quarter (26%) of all deadlines are missed each week because of a lack of clarity. But with the right project management tools, that number could be much lower. So the question is, can your business afford not to use project management software? 

Elevator pitch examples by scenario

Now that we’ve covered the types of pitch examples, let’s dive into example elevator pitches for different scenarios. Whether you’re pitching for your business or yourself, you can use an elevator pitch to organize your thoughts and prepare for the real deal. Let’s look at key tips for any situation you may find yourself in. 

Example 10: Networking event

A networking event is probably the most common scenario you’ll run into. And with the new virtual-first culture, it may be even more challenging to make meaningful connections over video chat. That’s why it’s so important to prepare an elevator pitch that’s compelling no matter where you’re pitching it from. While most salespeople pitch casually in this environment, you may get the opportunity to meet an important executive. In which case, you’ll want to be prepared with a versatile pitch template. 

Great to meet you, I’m Kelly with Apollo Enterprises. We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, just reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well. 

Example 11: Job interview

Looking for a new job or have career fairs coming up? Most interviews—whether with human resources, a recruiter, or a hiring manager—start with some form of the phrase, “Tell me about yourself.” This is an opportunity for job seekers to briefly explain themselves and their professional experience using industry buzzwords and key skills. Having an elevator pitch ready can ensure that you’re prepared when the opportunity presents itself. 

I’m Kelly, a specialist at Apollo Enterprises. I chose a career in project management because I had a passion for it, and now I can proudly say that I’ve been able to make a real difference in people’s lives. That’s why I’m looking to continue my career with an employer who shares those same values. I know my unique skills can make a big impact at your company because I’ve proven my results with a few key projects. 

Example 12: Formal meeting

You’ve landed the meeting, congratulations! Now is the time to create a formal elevator pitch to really get them interested. When presenting a formal pitch, a presentation can be a great addition to traditional elevator speech examples. But whether or not you choose to create a presentation, this meeting is about selling your product in the most professional way possible. So dress the part and don’t forget your unique selling proposition. 

I took a look at your current productivity figures and noticed an opportunity for improvement. With our project management software, you could get back up to 10% more of your workday. Not only would that mean more work getting done, but it would also have a positive impact on the overall success of your business. Not to mention, our tool is the only one in the industry that has goal capabilities to ensure teams stay on track. 

Example 13: Sales pitch 

Professionals often pitch traditional sales jargon, but the real key is creating a human connection while lightly sprinkling in what you’re selling. Start with a personal story or light-hearted introduction instead of the typical sales presentation. You can also prepare by creating sales team goal templates to ensure your team is on the same page. 

Our team really struggled to transition to a remote workforce. Communication wasn’t organized and people struggled to find the correct information to complete projects. But, thankfully, we found a solution to our problem. Implementing project management tools not only improved productivity but also improved overall teamwork. Every company prefers different tools, but I can say without a doubt that our software was the best at connecting goals with the work needed to achieve them. 

Example 14: Social introduction

Now, more than ever, professionals are choosing to meet virtually rather than face-to-face. Whether you’re chatting over LinkedIn or have a virtual meeting set up, it’s important to make your pitch personal and use clear visuals to help sell your point. Here’s a great example of a social media pitch. 

Thanks for connecting! I noticed that your competitors are outperforming you when it comes to year-over-year growth. I took the liberty of doing a competitive analysis and didn’t find any outlying problems. I’m wondering if it could be an issue with productivity. How has the transition to remote work been? If you’re interested, I could run you through some productivity figures if you were to add project management tools to your current processes. 

Example 15: Entrepreneurs and business owners

Pitching to a business owner is much different than pitching to an executive. They can be harder to sell because they are often hesitant about new investments. The most important tip is to use examples as they pertain to the business when explaining a problem and solution.  

I love your products at Apollo Enterprises. I’m a huge proponent of your mission. I did realize that there may be some opportunities to improve productivity and collaboration internally. Have you ever considered project management software? I think it could have a big impact on business growth now or even down the road. 

4 tips to perfect your elevator pitch

In addition to creating the perfect elevator pitch, you should also work on sprucing up your delivery. There’s nothing worse than sitting through a boring speech, so make sure yours is anything but. From posture to tone, there’s a lot you can practice to make sure you look professional and knowledgeable. Consider these four tips when trying to nail a successful elevator pitch. 

1. Stick to your outline

To prevent getting off-topic, it’s important to stick to your outline at least to some extent. While you don’t need to recite it word for word, it’s best to memorize the majority of your pitch. That way you won’t need to worry about checking your notes. 

2. Speak slowly and clearly

Many professionals tend to talk quickly when they’re nervous—hey, we’re only human. But it’s important to enunciate and speak slowly so the audience can understand you. This is especially important when presenting over video chat. But try not to slow yourself down too much or you’ll go over your allotted time. 

3. Record your pitch

Record yourself reciting the pitch to work on any areas that need improvement. Practice your pitch a handful of times by playing the recording back and working out any pain points. A couple of key areas to focus on are speed and tone. It’s better to sound overly energized rather than monotone. 

4. Practice, practice, practice!

There’s nothing more effective than practicing your pitch until you’re able to recite it in your sleep. If possible, practice in front of friends and family to get constructive feedback on how you can make your pitch even better. Even if you have years of experience, you can never go wrong with being overly prepared. 

Elevate your first impression with an elevator pitch

An elevator pitch is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 15 elevator pitch examples above will help you develop your own method using personal tidbits that tie into your innovative solutions.

While your pitch is an important part of leveling up your business, there are many avenues you can take to achieve growth. One of those ways is by determining whether project management vs. work management tools are right for your team. Not only will they help connect your team members, but the right tools and software can also help your organization set strategic goals. That means more time spent on bigger projects to help your business reach next-level growth. 

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      How to write an effective elevator pitch – and use it in your business [with examples]

How to write an effective elevator pitch – and use it in your business [with examples]

Author : Gary Woodward

Posted : 25 / 02 / 21

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When you think about doing this, what you’re essentially doing is working on a version of your elevator pitch .

This article will show you what an elevator pitch is, when you should use one, how to write and structure your elevator pitch, and mistakes to avoid.  

What is an elevator pitch?

An elevator pitch is a short statement in writing or speech. It encapsulates the value of what you’ve got to offer, whether it be your skills, a product, service or an idea. It should capture your audience’s attention and interest so that they want to find out more.

The name comes from the idea that you might take the opportunity to present yourself, your business or your plan to someone you find yourself in an elevator with. And you only have the length of the ride to make that winning impression.

You may have come across other names for the same concept, such as ‘pitch’, ‘value proposition’ or ‘back of the taxi test’.

How long should an elevator pitch be?

Think in terms of creating a highly condensed summary. To begin with, I’d recommend making your oral pitch about 30 seconds long. For one in writing, go for between 30 and 50 words.

This may mean taking some time to pare your initial drafts down. That’s OK – you can gradually make them more succinct and focused.

Your audience will want to know more if your pitch does its job. So prepare an expanded version too, should the situation demand it.

When to use your elevator pitch

You can use an elevator pitch in many situations (and not just in an elevator). Here are a few examples:

• during sales phone calls and emails
• at conferences, events and networking situations
• in marketing, especially on landing pages for websites
• when trying to secure investment in an idea, product or service (think Dragons’ Den or Shark Tank )
• at high-level meetings, such as at board or executive-committee level
• for job-hunting, job interviews and career profiles, including your CV, covering letter and LinkedIn profile.

How to write your elevator pitch

The downfall of many elevator pitches is that they’re written (or spoken) without properly considering the audience. As humans, we tend to talk and write from our own point of view. But this isn’t the best way to capture another person’s heart and mind.

Here is a simple three-step process to get your elevator pitch on the right track.   Step 1: Identify your target The first step is to think about the context in which you’ll be using the pitch and what your audience might be interested in. What do they care about? What’s most important to them? You might not be able to answer these questions with 100% certainty. But an educated guess will still help you enormously.

Step 2: Express the value or interest Now that you’ve thought about who might be receiving your pitch, think about how your skills, ideas, product or service could benefit them. Talk or write less about what you do and more about how you help . (In other words, your pitch should not be just another version of your business card.)

So, rather than ‘We specialise in big data and artificial intelligence’, go in the direction of ‘We help organisations unlock the power of their data to boost productivity.’ You can also apply this concept to your marketing documents or your own LinkedIn page.

Step 3: Add some specifics Your pitch can get even stronger if you can add something specific that resonates with your audience. For example, in the example above, you could make it more specific if you were targeting a particular sector: ‘We help top-tier investment banks unlock …’. And if you’ve got data to back up the benefits, add that too.

Social proof is a powerful tool. So if you have solved this problem for someone in the same industry as your audience – or even just a big name – be sure to mention this. It can really help your credibility.

Weaving your elevator pitch naturally into conversation

Elevator pitches are ideal for in-person situations where you want to make connections. But many of us find it difficult to make an elevator pitch in speech. It can feel too ‘salesy’. In our discomfort, we may be tempted to deliver the full spiel in one go, robot-style. The trick is to make it sound more like a natural conversation.

Picture the scene. You’re at a conference or networking event. You’re listening to someone talk about their job and (despite your best efforts) you can feel your eyes glaze over as you slowly (or quickly) lose the will to live.

Why is this such a common experience? It’s generally because people will talk about themselves without connecting what they’re saying to the person they’re talking to. So the message fails to make an impression.

The examples below show the difference between this me-centric approach and a better one:   Typical conversation (not a great pitch) New contact: ‘And what do you do for a living, Gary?’

Me: ‘I’m a business-writing trainer. I help people and organisations to improve the writing they produce.’

New contact: ‘Oh, sounds interesting. Anyway, do excuse me: I’ve got to catch up with an old colleague. Nice to meet you.’ [Makes swift exit]

Me: *Sigh*   Better example New contact: ‘And what do you do for a living, Gary?’

Me: ‘Well, you know we all have to write emails and other documents at work?’

New contact: [nods vigorously]

Me: ‘And do you ever spend longer than you’d like reading or writing them?’

New contact: ‘Oh yes, it’s a nightmare! Takes up so much of my week.’

Me: ‘Well, you’re definitely not alone. I train people so that they can write things that have more impact – and so they can do it more quickly.’

New contact: ‘That’s really interesting. We could do with that kind of help where I work. Do you have a business card?’

Now, things might not always immediately work out so well as in the second conversation. But you increase the odds of making a great impression dramatically if you bring out an interest factor and the meaningful value you can provide for your audience.

The structure of an elevator pitch

You may have also noticed that the second version above tells a mini story. I started with a situation, something that the other person can identify with. I then identified a problem that resonated with them, and then gave a solution.

Telling a story doesn’t mean that you embark on a tortuous ‘Once upon a time…’. But it’s important to take your audience on a journey, even if it lasts for only 30 seconds.

This situation-problem-solution structure is at the heart of many great stories and one which you can borrow for your elevator pitch, whether you’re describing your own job or your company’s products or services. And the great thing is it works in both writing and speech.

Remember that part of presenting the solution is making it clear that you are the one that’s the best choice for delivering it. That’s where the specifics and social proof can come in: make clear the benefits that are possible for your audience, along with some targeted evidence (like who has benefitted before and exactly how ).

Examples of elevator pitches in action

Let’s explore some examples of elevator pitches in the wild and a few of the different ways you can use them.  

Making an elevator pitch to investors

Imagine you’re a contestant on Dragon’s Den or Shark Tank . You’re proposing an idea, service or product to try and secure investment. Here you could use an extended version of the situation-problem-solution model.   Situation Skiing is increasing in popularity across the globe, bringing health benefits to those who practise it and economic benefits to many local economies. Latest figures suggest that there are 135 million skiers in the world, a figure which is growing by three per cent each year.

Problem Sadly, the number of skiing accidents is also increasing, with serious head injuries up by 5% last year alone. Yet approximately 80% of those injuries could have been prevented had the skiers worn more robust headgear.

Solution Here at Ski Futures we have developed a new type of headgear that we estimate will reduce serious head injuries by up to 90%. The new helmet includes state-of-the-art technology software that detects moving or stationary obstacles. It also gives you audio instructions if your speed is too fast for the terrain you’re on. Finally, it’s made from a new tough yet lightweight material, tested to withstand impact speeds of up to 150 km/h.

(From this point on, you’d probably add some details about your experience and how much money you want.)

When you’re pitching an investment idea like this, you might even add a strapline or soundbite at the start to really capture your audience’s imagination, before you begin with the situation. In the case above, it could be:

Introducing SafeSki – the revolutionary product that prevents injury on the piste

Elevator pitches in sales emails (a cautionary tale)

A well-written pitch is the perfect addition to a sales email, including in an introductory – or ‘cold’ – email. Unfortunately, this is one of the key places where a misplaced me-focus too often undermines the pitch-writer’s efforts.

Here’s an example based on one I received from a company wanting to sell me software that can measure the long-term impact of training. Now, that’s potentially very interesting, but sadly the author missed the opportunity to deliver a good sales pitch.   Subject line: Meeting invitation

I wanted to get in contact with you to introduce our company, ABC.

We have developed a web-based learning platform used to increase results from all types of educational activities. We help organisations, such as X and Y, improve the impact of their training programs, through behavioural application. Our platform incorporates the methodologies of Dr X and Professor Y, both world-renowned experts in the field of training evaluation.

Using our platform enables training programs to achieve the highest transfer of learning from the classroom back into the workplace.

If you’re interested to know more on how ABC can benefit your organisation, I suggest we set up a time for a video Skype call.

I look forward to hearing from you.

John Doe Business Developer   There are plenty of things wrong here, not least the uninspiring subject line and lack of a name after ‘Hi’. Both of these tend to result in immediate deletion.

Most striking, though, is that the email – especially his ‘pitch – is all about him, his company and his product. It’s not focused on the recipient and how his product can help them.

Here’s a better alternative that opens with a reader-focused pitch:   Subject line: Proving the long-term value of your training courses

As an experienced training provider, you’ll know how difficult it can be to measure the long-term impact of training. You’ll also know it’s a key factor in securing new clients.

But what if there was a way to convince clients more easily? That’s what our new platform, ABC, can help you with. [Insert the system’s key features/benefits here, including specifics, data and social proof that reinforces any claims.]

So if you’d like to keep your current clients happy and gain new ones more easily, ABC could be the answer.

Interested in a 15-minute video call to look at some of the system’s features? You can book a call in my calendar [here].

Best wishes

John Doe Business developer   Notice here that I’ve combined the situation and problem together in the opening sentence, making it a bit catchier:

‘You’re an experienced trainer’ → the situation, and starts with the reader – plus flattery!

‘Securing new clients can be difficult’ → the problem

The solution here is the product. And having been given a reason to care at the very start, the email’s reader is more likely to take an interest in the details about the platform.

Using an elevator pitch on your website’s homepage

Once you get familiar with the situation-problem-solution structure, you can sometimes combine the elements within one sentence, or even play with the order. This website’s landing page provides a good example:

As you’ve probably gathered, Slack is an app that helps teams work together. Notice the strapline, designed to capture your imagination: ‘Welcome to your new HQ’.

Then we’ve got the situation and problem reversed: ‘Teamwork is still the best way to work’ [situation], ‘but it can be hard, messy and complicated’ [problem]. They end with the solution: ‘That’s why we made Slack – a place where people get work done, together.’

Notice the examples of Slack in action underneath the value proposition – again showing the power of being specific to help your audience form an easy mental picture.

Elevator pitches: a summary of key ideas

Let’s recap what we’ve covered:

• Tie what you’re offering to the concerns or interests of your target audience. Think about how you help rather than simply what you do.
• Use the situation-problem-solution framework to tell a mini (or extended) story.
• Add some specifics and social proof to make your pitch more vivid and persuasive.
• Where appropriate, begin with a strapline to capture your audience’s attention – this is especially useful in pitching for investment and landing pages.
• Be prepared to give more facts or details should your pitch generate interest.

Final thoughts

Do consider the country and culture you’re pitching in. The way of doing business varies a lot across the globe – launching directly into conversation with a stranger won’t work everywhere, for example. So remember to consider this in your audience analysis.

And, crucially, remember to follow up with any potential leads . Ask for people’s contact details – or find them on LinkedIn – and send them a polite and friendly message later, reminding them of the value you can provide. However mesmerising your initial pitch, it’s up to you to keep the momentum going.  

  If your team is focused on prospecting and growing your business and they need to sharpen their writing skills, take a look at our Writing for business development course and get in touch if you’d like us to run a tailored course with you.  

Image credit: IPGGutenbergUKLtd / iStock

The definitive guide to transforming the writing of individuals and teams

Author: gary woodward.

Gary began his career writing articles for the business press and the career development field. Since then, he has written for the national press and is the author of several books.

These days he's one of Emphasis' busiest trainers, working across many sectors, including finance, law, retail, consultancy and the public sector. He also coaches executives at the London Business School. (But he still finds time occasionally to share his expertise here.)

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Crafting an Elevator Pitch

Introducing your company quickly and compellingly.

By the Mind Tools Content Team

(Also known as an Elevator Speech or Elevator Statement)

You've just bumped into a former client at the airport. After exchanging pleasantries, he asks you what your new company does. You open your mouth, and then pause. Where on earth do you start?

Then, as you try to organize your thoughts, his flight is called, and he's on his way. If you'd been better prepared, you're sure that he'd have stayed long enough to schedule a meeting.

This is one situation where it helps to have an "elevator pitch." This is a short, pre-prepared speech that explains what your organization does, clearly and succinctly.

In this article, we'll explore situations where these are useful, and we'll look at how to craft an effective pitch.

About the Technique

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use it to create interest in a project, idea or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

It should be interesting, memorable and succinct. It also needs to explain what makes you – or your organization, product or idea – unique.

When to Use an Elevator Pitch

Some people think that this kind of thing is only useful for salespeople who need to pitch their products and services. But you can use an elevator pitch in other situations too.

For example, you might use one to introduce your organization to potential clients or customers. You could use one in your organization to sell a new idea to your CEO, or to tell people about the change initiative that you're leading. You could even craft one to tell people what you do for a living.

Creating an Elevator Pitch

It can take some time to get your pitch right. You'll likely go through several versions before finding one that's compelling and that sounds natural in conversation.

Follow these steps to create a great pitch, but bear in mind that you'll need to vary your approach depending on what your pitch is about:

1. Identify Your Goal

Start by thinking about the objective of your pitch.

For instance, do you want to tell potential clients about your organization? Do you have a great new product idea that you want to pitch to an executive? Or do you want a simple and engaging speech to explain what you do for a living?

2. Explain What You Do

Start your pitch by describing what your organization does. Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value in what you do.

Ask yourself this question as you start writing: what do you want your audience to remember most about you?

Keep in mind that your pitch should excite you first. After all, if you don't get excited about what you're saying, neither will your audience. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they'll likely remember your enthusiasm.

Imagine that you're creating an elevator pitch that describes what your company does. You plan to use it at networking events. You could say, "My company writes mobile device applications for other businesses." But that's not very memorable!

A better explanation would be, "My company develops mobile applications that businesses use to train their staff remotely. This results in a big increase in efficiency for an organization's managers."

That's much more interesting, and shows the value that you provide to these organizations.

3. Communicate Your USP

Your elevator pitch also needs to communicate your unique selling proposition , or USP.

Identify what makes you, your organization, or your idea, unique. You'll want to communicate your USP after you've talked about what you do.

To highlight what makes your company unique, you could say, "We use a novel approach because, unlike most other developers, we visit each organization to find out exactly what people need. Although this takes a bit more time, it means that 95 percent of our clients are happy with the first version of their app."

4. Engage With a Question

After you communicate your USP, you need to engage your audience. To do this, prepare open-ended questions (questions that can't be answered with a "yes" or "no" answer) to involve them in the conversation.

Make sure that you're able to answer any questions that might come back at you, too.

"So, how does your organization handle the training of new people?"

5. Put It All Together

When you've completed each section of your pitch, put it all together.

Then, read it aloud and time how long it takes. It should be no longer than 20-30 seconds. Otherwise, you risk losing the person's interest, or monopolizing the conversation.

Try to cut out anything that doesn't absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better!

"My company develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks.

"Unlike other similar companies, we visit each organization to find out exactly what people need. This means that 95 percent of our clients are happy with the first version of their app.

6. Practice

Like anything else, practice makes perfect. Remember, how you communicate is just as important as what you say. If you don't practice, it's likely that you'll talk too fast, sound unnatural, or forget important elements of your pitch.

Set a goal to practice your pitch regularly. The more you practice, the more natural your pitch will become. You want it to sound like a smooth conversation, not an aggressive sales pitch.

Make sure that you're aware of your body language as you talk, which conveys just as much information to the listener as your words do. Practice in front of a mirror or, better yet, in front of colleagues, until the pitch feels natural.

As you get used to delivering your pitch, it's fine to vary it a little – the idea is that it doesn't sound too formulaic or like it's pre-prepared, even though it is!

You may want to keep small takeaway items with you, which you can give to people after you've delivered your pitch. For example, these could be business cards or brochures that talk about your product idea or business.

Remember to tailor your pitch for different audiences, if appropriate.

An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organization does. You can also use one to create interest in a project, idea or product.

It needs to be succinct, while conveying important information.

To craft a great pitch, follow these steps:

• Identify your goal.
• Explain what you do.
• Communicate your USP.
• Engage with a question.
• Put it all together.

Try to keep a business card or other takeaway item with you, to help the other person remember you and your message.

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6 Steps for Writing a Powerful Elevator Pitch

Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for The Balance and other popular small business websites.

The Balance / Cindy Chung 

An elevator pitch is an overview of your business, and, as the name implies, it is delivered in the time it takes to complete your average elevator ride. It can be one of the simplest yet most powerful marketing tools for a small business owner.

When delivering your elevator pitch, the goal is to be short and snappy to entice your would-be prospect to want to know more about your business. The length can vary, but you typically want to be able to present your elevator pitch comfortably without rushing in 30 seconds or less.  

How to Write an Elevator Pitch

The elevator pitch goes beyond sharing what it is you do. Instead, the goal is to intrigue your lead so that they want to know more. So, instead of saying, "I'm a virtual assistant," you might say, "I help busy small business owners get more done, in less time, to earn more profits." Any small business owners who heard that would likely want to know how they could earn more by doing less.

Here is a six-step process to help you write an elevator pitch:

• Who Are You? Write one sentence about yourself. For example, you might introduce yourself as a consultant to small business owners.
• What You Do or Offer? Use your mission statement and product/service listing as a guide, and write a sentence or two about what you do every day in your business. If your emphasis is on time-saving techniques, state briefly how your strategies work.
• What Problem Do You Solve? Identify the value you offer to your customers or clients. Avoid listing only your features, and instead, translate them into benefits.
• How You Are Different? Use your unique selling proposition (USP) as a guide and write about what sets you apart from every other business owner who does what you do. Perhaps you've had relevant experiences and overcome them yourself or you have an uncommon strategy.
• Ask a Question: Elevator pitches are generally delivered in in-person situations, such as an elevator or networking event, which means you want to be social and engage your lead in a conversation. A great way to involve your lead is to ask a question that relates to your lead and your business. Using the virtual assistant question, you might ask, "What business activity do you find the most tedious?"
• Give a Call to Action: Once your pitch is done, give the lead something to do next in a call to action , such as take your business card. Briefly let your audience know what they can do to follow up and hear more. Provide a means for further contact or for scheduling a meeting.

Putting Your Elevator Pitch Together

Once you've come up with something for each of the six steps, work with your responses to create up to a 30 second or 80- to 90-word pitch.   Add transitions and edit your pitch until it flows conversationally and captures the most important information. For example, it might read something like this:

"Hi, I'm Sally Smith, a virtual assistant who helps busy small business owners get more done, in less time, to earn more profits. What business activity do you dislike doing the most?"

"Hi, I'm Sally Smith, I'm an accountant who helps people keep more of their hard earn money. Last year I helped my clients save over six-figures. Here's my card which lists the top tax deductions most people don't take advantage of."

The above examples are shorter than most, but they highlight your goal which is to give an indication of what you do and how you can be helpful to your lead.

Tips to Effective Elevator Pitches

There is a secret to a good elevator pitch which goes to the psychology of sales and marketing. Here are a few things you need to keep in mind:

Know Your Audience

Get your lead talking first so you can learn something about them and their pain points so you can tailor your pitch to fit their needs. For example, if Sally Smith learned that a small business owner was buried under papers, she could say, "Hi, I'm Sally Smith, a virtual assistant who helps small business owners get their ducks in a row. My clients scan their paper items and I organize and file them for them, saving them time, money, and clutter."

Target Market

Like all other forms of marketing, the more you can speak to your lead's needs, the greater the chance you'll entice them to want to learn more about your business.

Less Is More

There's a natural tendency to want to say everything about your business, but when you start getting into monologue territory, you risk boring or annoying your lead. Be pithy and hook your lead with information that will naturally lead them to ask about your business. Again, this is where describing your benefits, over your features can help.

Consider Leading With a Hook

A hook is an enticing statement that grabs attention. Your hook can be a question, such as, "You know how so many business owners waste time and money because they wear too many hats? I'm a virtual assistant that takes those hats so business people can focus on what they do best...make money."

Or your hook can be a benefit statement, "I help business owners work less and make more." Just saying that alone would likely have a business owner asking how you did that.

Create Opportunity for Follow Up

All marketing should provide you with a means of following up. That can come in the form of a call-to-action, in which your lead is asked to take a next step, such as, "Here's my card with my website where you can get my free guide on working less and making more."

Better yet, improve your chances of a follow up by getting your lead's information, "Can I have your card? I'll email you my free guide on working less and making more."

Call to Action (CTA)

Always end your conversation giving your lead something to do that will allow you to contact them again in the future.

Practice, Practice, Practice

Don't just write and read your elevator pitch, speak it out loud and practice. It needs to sound natural when you say it, otherwise, you'll come off as a salesman. When the opportunity comes, you want the pitch to flow like it's a natural part of the conversation. If you can't flow through the pitch, then rewrite it until it rolls off your tongue.

Like a business card, an elevator pitch is a quick, easy way to introduce your business to people you meet. But beyond just answering the question of, "What do you do," you want to use your pitch to create interest in your business, and turn a lead into a prospect .

Pepperdine University. " Preparing Your Elevator Speech ," Page 1. Accessed Jan. 17, 2020.

University of California, Davis. " The 30 Second Elevator Pitch, " Page 1. Accessed Jan. 17, 2020.

Essential Rules of Successful Elevator Pitch

30 seconds waiting for an app doesn’t feel like a gift, but imagine you’re in a room full of prospects or face-to-face with a potential investor. In a scenario like this, 30 seconds might as well be gold in your hands. The question now is, how do you cash in on the rush?

If you’re heavily invested in your business or company, you likely have loads of information you can fire off on demand. But then again, you only have 30 seconds, and there’s only so much you can do with that. If you’re wondering what the appropriate course of action would be, here’s your answer. Elevator pitches! An elevator pitch is meant to be succinct while leaving a distinct impression, thus dealing with your 30-second problem. Keep reading to learn what exactly the elevator pitch is and how you can use it to turn 30 seconds into solid gold leads.

Table of Contents:

What is an elevator pitch, how to craft an elevator pitch, elevator pitch tips, elevator pitch examples, final words.

It’s in the name, really, an elevator pitch is the sort of pitch you’d give in an elevator. In other words, it’s short, only taking roughly 30 seconds to a minute. You can think of the elevator pitch as a net. It helps you snag attention and reel in eyes and ears to your business or value proposition.

An elevator pitch, also referred to as an elevator speech, is a quick, easy-to-understand rundown of your offering. Its task is to introduce who you are, what you do, and how your solution can benefit the listener. The goal is not an instant yes; rather, the elevator pitch buys you time and attention – valuable currency nowadays.

With an elevator pitch, you can get prospects interested enough to want a second conversation. However, like all lead-gen strategies of extreme utility, there’s a careful art to successfully executing an elevator pitch. Here are some instructions to guide you.

1. Start With An Introduction

A warm, friendly introduction makes a good start for an elevator pitch, especially in social situations. Give your name with a smile and a firm handshake, maybe exchange a pleasantry. It can be a major temptation for most people to ramble about themselves in detail. However, when delivering an elevator pitch, that’s a very unhelpful tack.

This is because your targets have no idea who you are and why they should care, not yet, at least. The elevator pitch is a strategy for measured persuasion; it gets prospects to perk up their ears. Until they return for seconds though, leave your intro at, “Hi, I’m first and last name, nice to meet you.”

2. State What You Do & Your Company’s Mission

These are separate things, so let’s address them one after the other, starting with what you do. That refers to your professional standing or the role you occupy. Don’t bother with details about your experience or educational background just yet. Rather, segue into a clear and brief description of your company, its objectives, and operations.

3. Roll Out The Value Proposition

A value proposition is indisputably necessary for all effective pitching techniques. It speaks to what a prospect actually cares about, which is how you can help them. As such, a well-crafted value proposition should address the following things:

• The problem: Essentially, whatever’s impeding a prospect’s goal or an obstacle that slows down operations. Heads up, they might not even know it yet. But that’s okay; you’re only piquing their interest. Keep it moving.
• The solution: This describes how exactly your product or service attends to client needs. You’ve already explained what it does; now you have to differentiate the value it delivers. The purpose of this is to set you apart from other similar solutions in your industry.

Your entire value proposition should not exceed a sentence or two. However, you can strike a chord by fluidly connecting prospect needs with your solution.

4. Use A Hook To Reel Them In

Hooks are attention-grabbing, and for good reason, too; people respond better to engaging or relatable stories. Yours could be a chuckle-worthy customer anecdote or a couple of interesting data points you have at hand. Most pitching techniques incorporate a hook; adding one to your elevator pitch can help make it come alive.

5. Read Your Elevator Pitch Out Loud

Prospects are people and they want to feel seen as much as the next guy. So, take the time to go over your pitch to make sure it sounds natural. A lot of people underestimate the effects of editing or simply reading aloud. However, it’s a great way to minimize hitches in your speech and make it flow as freely as regular conversation.

Thus far, you’ve learned what you need to craft a basic elevator speech; here’s lesson two on elevator pitch tips. These are practices you can incorporate to enhance the effectiveness of your pitch. These tips will help refine your pitching technique by improving your overall communication skills.

As you may have noticed, this is a foundational feature of the elevator pitch. The whole point is to be concise while still retaining your prospect’s attention. Thanks to its brevity, the elevator pitch is adaptable to various situations. So once more, keep it short at 30-60 seconds only.

If you spend all 30-60 seconds of your pitching time on jargon, you might as well have not even given it a shot. Prospects need to understand quickly and easily what you’re putting on the table. Otherwise, it might be hard for them to see the value or ask additional questions to make sense of it. Clarity matters, so try to steer clear of niche language or technical terms, especially with wider audiences.

Project confidence and positivity

Approach each pitch with confidence that it will work. It leaks into your body language and communicates your enthusiasm about your offer. Prospects can pick up on such things, making your elevator pitch more believable. So stand tall, wear a friendly smile and infuse your voice with certainty as you share how you can help prospects.

Delivery is as important as the words you say in an elevator pitch, so try to practice speaking conversationally. Play with your tone and volume so your speech is interesting and key aspects are stressed with no part sounding forced or stilted. Also, practice your pacing to carry listeners along; speak too slowly, and they’ll get bored; speak too fast, and they might miss it.

Overall, practice is a necessity as it can help boost your confidence. With practice, you go from simply knowing the words to being intimately familiar with the concepts you want to communicate. An undeniably positive influence on your powers of persuasion.

Know Your Audience

A keen familiarity with your target audience allows you to tailor your speech to suit them. You can properly address their needs and, even better, use language they are accustomed to. With a tool like Signal Hire, you only need a prospect’s full name. Then, you can look them up from among over 400 million profiles. This way, you can find contact details such as their social media accounts, company they work for to learn more about them.

Looking for additional elevator pitch tips? Getting familiar with some elevator pitch templates can give you some idea of what you’re going for as you craft yours. Here are some easy-to-use elevator pitch templates, along with examples;

1. Use A Customer Story

Begin with a case study highlighting the product’s purported value and ability to deliver. Customer stories show proof of work. Read on to see what that looks like.

A project manager at Orion, Sarah Lane, had trouble organizing her team efficiently. However, using Clipboard, she has improved her team’s productivity by 60%. With a tool like Clipboard, Sarah and other project managers can streamline communication and task management to keep teams on track and on time. Want me to go into more detail?

2. Incorporate a Shocking Statistics

You can use one that shines a light on the problem and its consequences or stresses the solution’s effects. This works because data adds credibility to your claims while being very attention-grabbing. Here’s an elevator pitch example that utilizes the problem-focused template.

70% of projects suffer excess costs due to poor task management and team communication. Companies not only lose funds but team morale also drops, resulting in further unproductivity. With Clipboard, a project management tool that facilitates easy collaboration and tracks project progress, project managers can boost productivity by over 60%.

This elevator pitch template is short and straight to the point, clearly highlighting the utility of the offer. Below is a sample.

Hi, a pleasure to meet you. I’m first and last name, a marketer with Clipboard. Our software helps project managers amplify team productivity by more than 60% by optimizing their workflow via task assignments, progress tracking, file sharing, and real-time communication. Would you like to hear more?

Elevator pitches get easier with practice, so don’t be afraid to try. Experiment with different templates and delivery methods, and sharpen your communication skills and powers of persuasion. Eventually, you’ll find what works for you and settle into a comfortable and effectual rhythm.

Meet Gregory Green, an accomplished member of SignalHire's esteemed sales team. With a solid five years of experience in sales, Gregory brings a wealth of practical knowledge to the table. But his contributions don't stop there; he also shares his expertise through his own column on the SignalHire Blog. In this space, he offers valuable techniques and insights into the dynamic world of modern sales, making him a trusted resource for sales professionals seeking to excel in their careers.

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How to Give an Award Acceptance Speech (With Examples)

• The Speaker Lab
• May 9, 2024

Table of Contents

If you’ve recently won an award — congratulations! There’s a good chance that a lot of hard work and blood, sweat, and tears went into the recognition you’re about to receive. Now, your biggest task is nailing the perfect award acceptance speed. After all, it’s important to show gratitude for the honor while also ensuring that your words will touch hearts and minds and hopefully inspire others to follow in your footsteps. But have no fear — we’re here to help.

From heartfelt gratitude to powerful storytelling, these examples showcase the key elements that make an acceptance speech unforgettable. No matter whether you’re leading a company, launching startups, writing books, teaching students, coaching teams, or giving advice as a consultant—there’s plenty for you to learn when it comes to crafting the perfect acceptance speech.

How to Give A Pitch-Perfect Award Acceptance Speech

Your award is a huge accomplishment that deserves to be celebrated. But before you start popping the champagne, there’s one more thing you need to do: prepare your acceptance speech.

While you could just say thanks and be done with it, doing so is a disservice to those who helped you get where you are. After all, an acceptance speech is so much more than just a simple thank you. It’s an opportunity to not just express your genuine gratitude, but also to acknowledge why the award is important and share the glory with those who helped you along the way.

Express Genuine Gratitude and Emotion

First and foremost, an acceptance speech is a chance to express your heartfelt appreciation for the honor you’ve received. This isn’t the time to be modest or downplay your achievements. Let your emotions shine through and show how much the award means to you.

Take a cue from Sandra Bullock’s acceptance speech at the 2010 Oscars. She was visibly moved as she thanked her mother, Helga B., along with all “the moms that take care of the babies and the children no matter where they come from.”

Acknowledge Why It Is Important

Beyond expressing gratitude, your acceptance speech should also acknowledge why the award is significant. What does it represent? Explain how the award is a reflection of your personal principles or highlights where you would like make changes professionally.

For example, when Malala Yousafzai accepted the Nobel Peace Prize in 2014, she used her acceptance speech to highlight the importance of education and the ongoing fight for women’s rights. “This award is not just for me,” she said. “It is for those forgotten children who want education. It is for those frightened children who want peace. It is for those voiceless children who want change.”

Share the Glory

Finally, a great acceptance speech shares the spotlight with those who helped make your success possible. This could be your family, your team, your mentors, or even your fans.

When Taylor Swift won Album of the Year at the 2016 Grammys, she made sure to thank her collaborators and supporters. “I want to thank the fans for the last ten years and the recording academy for giving us this unbelievable honor,” she said. “I want to thank all of my collaborators that you see on this stage.”

So as you’re crafting your own award acceptance speech, remember to express genuine gratitude, acknowledge the significance of the honor, and share the glory with those who helped you along the way. With these elements in place, you’ll deliver a speech that not only thanks the right people but inspires and uplifts your audience as well.

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Writing Your Acceptance Speech

You’ve just been honored with a prestigious award and now it’s time to give your acceptance speech. It’s crunch time to create a moment that sticks and sparks motivation in everyone. But where do you even begin?

Crafting an excellent award acceptance speech takes some planning and preparation. You want to strike the right tone, share a meaningful message, and of course, express your heartfelt gratitude. Let’s walk through crafting an acceptance speech that’ll definitely make a mark.

Brainstorm Ideas

Before you start jotting down your speech, take some time to reflect on what this award means to you. Why is it significant? What does it represent in terms of your journey, your values, or your aspirations? Brainstorm some key themes or stories you might want to touch on.

In addition, ask yourself: “What challenges did you overcome? Who helped you along the way? What lessons did you learn? What impact do you hope to make with this recognition?” Your answers to these questions will form the bulk of your acceptance speech.

Write Your Speech

With your brainstorming done, it’s time to start putting pen to paper. Begin with a strong opening line that will grab your audience’s attention. You might share a surprising fact, a thought-provoking question, or even a touch of humor.

As you write the body of your speech, keep in mind the time constraint you’re working with. Most acceptance speeches are fairly short, so you’ll need to be selective about what you include. Focus on a few key points or anecdotes that support your central theme.

Be Specific in Your Speech

When it comes to expressing your gratitude, it’s important to be specific. Don’t just rattle off a generic list of thank-yous. Take the time to acknowledge the individuals or organizations that have played a significant role in your success.

For example, in her Golden Globes acceptance speech , Oprah Winfrey specifically thanked the Hollywood Foreign Press Association as well as several other key individuals by name.

The Power of Storytelling in Your Acceptance Speech

One of the most effective ways to make your acceptance speech memorable is by incorporating storytelling. Share a personal anecdote or experience that relates to your journey or the significance of the award.

Again, consider Oprah Winfrey’s Golden Globes acceptance speech. In it, she opens with a story from her childhood, when she sat on the floor watching Sidney Poitier become the first African American to ever win a Golden Globe. As she states in her speech, “I have tried many, many times to explain what a moment like that means to a little girl…and it is not lost on me that at this moment, there are some little girls watching as I become the first black woman to be given this same award.” With the power of storytelling, Winfrey highlights the men and women who have sought truth and justice no matter the personal cost.

As you craft your award acceptance speech, remember to brainstorm ideas, be specific in your gratitude, and harness the power of storytelling. Remember, just like the acceptance speech examples we’ve looked at, your words have the power to touch hearts and spark change in those listening.

Preparing to Deliver Your Speech

You’ve written a fantastic award acceptance speech, filled with heartfelt gratitude and inspiring stories. Now, it’s showtime. However, public speaking can be nerve-wracking, even for the most seasoned professionals. That’s why the key to a successful speech delivery is preparation. You want to be confident, polished, and engaging when you step up to the podium. Here are some tips to help you get ready for your big moment.

Rehearsing Your Speech

One of the best ways to calm your nerves and boost your confidence is by practicing your speech beforehand. Read it out loud several times, paying attention to your pacing, tone, body language , and emphasis. Consider practicing in front of a mirror or recording yourself so you can see and hear how you come across. In addition, grabbing a buddy or work pal to listen in can provide you feedback for improvement. Remember, the more familiar you are with your speech, the more natural and effortless it will feel when you deliver it for real.

Making Your Speech Memorable

When it comes to making your speech memorable, it’s all about connecting with your audience. Use eye contact, facial expressions, and gestures to engage them and convey your emotions.

You might also consider incorporating a memorable phrase or tagline that encapsulates your message. For example, in his famous “I Have a Dream” speech, Martin Luther King, Jr. repeated the phrase “I have a dream” eight times, driving home his vision for a more just and equal society.

Respecting the Audience and the Clock

When delivering your acceptance speech, it’s important to be mindful of your audience and the time allotted. Express your gratitude sincerely, but avoid gushing or going overboard with your thank-yous. Similarly, respect the time limit you’ve been given. A short award acceptance speech is often more impactful than a long, rambling one. Aim to deliver your message concisely and powerfully, leaving your audience wanting more.

As you prepare to deliver your award acceptance speech, remember to rehearse thoroughly, focus on making it memorable, and respect your audience and the clock. With this game plan ready, stepping up to speak will feel a lot less daunting.

Avoiding Common Pitfalls in an Acceptance Speech

As you’ve seen from the examples above, a great award acceptance speech has the power to move and inspire an audience. But what goes into crafting and delivering a truly impactful speech? Here are a few final tips to keep in mind as you prepare for your big moment.

General Guidelines

While it’s important to express your gratitude and share your story, there are a few common pitfalls to avoid in your acceptance speech:

• Don’t ramble or go off-topic. Stay focused on your central message.
• Avoid clichés or generic platitudes. Be specific and authentic in your language.
• Don’t forget to thank the important people, but keep your list of thank-yous concise.
• Avoid inside jokes or references that may not resonate with your entire audience.

By steering clear of these pitfalls, you’ll ensure that your speech is clear, meaningful, and memorable.

Avoid Going Overboard with Emotions in Your Speech

When that award is finally in your hands, feeling a rush of emotions isn’t just common; it’s expected. This is particularly true if the honor marks a major highlight in either your work or personal journey. However, it’s important to strike a balance between showing genuine emotion and maintaining your composure.

While a few tears or a quavering voice can be powerful, going overboard with your emotions may distract from your message or make your audience uncomfortable. Aim to express your feelings in a way that is authentic but still allows you to deliver your speech effectively.

Remember, your award acceptance speech is an opportunity to share your gratitude, your story, and your vision with the world. By avoiding common pitfalls and finding the right emotional balance, you’ll be able to deliver a speech that truly resonates with your audience and leaves a lasting impact.

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Examples of Inspiring Award Acceptance Speeches

Need some inspiration as you craft your own award acceptance speech? Look no further than these powerful examples from some of the world’s most influential figures.

Literature Award Acceptance Speech Example

In his 1962 Nobel Prize acceptance speech , writer John Steinbeck used the opportunity to discuss the purpose of literature. He says, “[A writer] is charged with exposing our many grievous faults and failures, with dredging up to the light our dark and dangerous dreams for the purpose of improvement.”

Best Actress Award Acceptance Speech Example

When Emma Stone won the Oscar for Best Actress in 2024 ,  she used her speech to pay tribute to her fellow actors and the power of cinema. “It’s not about me,” she said. “It’s about a team that came together to make something better than the sum of its parts. And that’s the best part about making movies.”

Distinguished Service Award Acceptance Speech Example

In her acceptance speech for the Jean Hersholt Humanitarian Award , Angelina Jolie spoke about the importance of giving back and making a difference in the world. “I have never understood why some people are lucky enough to be born with the chance that I had,” she said, “to have this path in life and why across the world, there’s a woman just like me, the same abilities, the same desires, same work ethic and love for her family, who would most likely make better films and better speeches—only she sits in a refugee camp.”

These are just a few examples of the many inspiring award acceptance speeches out there. When the spotlight hits you for advancing science, creating art masterpieces, or bettering lives, that moment is more than just applause—it’s a platform. Use it wisely; light a fire under others to follow suit and make waves of their own.

FAQs on Award Acceptance Speeches

What do you say in an acceptance speech.

Start by thanking the giver, mention key people who helped along the way, and highlight what this award means to you.

What is an example short award acceptance speech?

“Thank you to everyone who played a part in this award. This honor isn’t just mine; it belongs to all who stood by me. Let’s keep pushing forward.”

How do you format an acceptance speech?

Kick off with thanks, weave in personal stories or a nod to your team, then wrap up on a hopeful note.

What do you say when accepting an award at work?

Acknowledge the recognition with gratitude, shout out those who supported you, and express excitement for future challenges and opportunities.

Crafting an impactful acceptance speech is an art that requires genuine emotion, storytelling, and a touch of inspiration. Through these examples of amazing award acceptance speeches, we’ve shared some great tips on how to say thanks, share your story, and make an impact on your audience.

Remember, your big moment with that microphone isn’t just for saying thanks for the trophy. It’s also about shouting out those that helped you get there and inspiring anyone listening to follow their own path towards success. So, when it’s your turn to shine, make sure you give a speech that’ll stick in people’s minds for years.

• Last Updated: May 8, 2024

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Successful Inventing: Your elevator pitch and plan

Are you new to the invention process? If so, register today for the fifth event in the Successful Inventing series, presented by the United States Patent and Trademark Office and the Licensing Executives Society - Silicon Valley Chapter. 

During the fifth session, focused on your elevator pitch and plan, we will address the following topics:

• What is your message? Short and to the point.
• What do companies expect to see from inventors?
• What companies to approach and why?
• What are the licensing odds for success?

Register today

The Successful Inventing series covers various aspects of the invention process. Each biweekly session is held virtually. Participants will hear experts discuss topics that include intellectual property, product development, licensing, funding, and more.

A question-and-answer session will follow the presentation. Please send your questions in advance or during the event to  [email protected] .

For more information, please email [email protected] .

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