report at youtube

How-To Geek

How to report youtube videos and comments.

YouTube is a wild west of content.

Quick Links

What is against youtube’s community guidelines, how to report a youtube video, how to report a youtube comment.

YouTube is a wild west of content. There are some great videos there, but also some truly awful ones . You can help out by reporting questionable content.

With 300 hours of video being uploaded to YouTube every minute , there’s just no way for Google to effectively police it all. That’s where you, the viewer, come in. If you think a video is against YouTube’s Community Guidelines , you can report it. YouTube’s human moderators (who are on duty 24 hours a day, 365 days a year) will then review it. If it is against the Guidelines, it will get removed and the YouTube Channel will face sanctions. Too many violations (or ones that are too objectionable) and the whole Channel can be removed. Let’s look at how to do it.

YouTube’s Community Guidelines are pretty vague---and for good reason. The vagueness allows Google some leeway in determining what content they allow on the platform. The things they explicitly cover under the guidelines include:

• Nudity or sexual content
• Harmful or dangerous content
• Hateful content
• Violent or graphic content
• Harassment and cyberbullying
• Spam and scams
• Copyright infringement
• Privacy violations
• Impersonation
• Child endangerment

If you see videos that go against these guidelines (or other stuff you think is questionable), you can report it.

For a feature that’s so important, the option to report a video on YouTube is actually slightly hidden, so it's easy to overlook if you don't know it's there.

First off, you do need to be logged in to your Google account to report a video. After you log in, click the three little dots beneath the video.

In the popup menu, click the "Report" option.

To report a video using the YouTube mobile app, you need to first tap the video to bring up all the options and controls. Next, tap the three little dots in the top right corner, and then click the "Report" option.

Whichever platform you report the video on, you need to provide YouTube with a little more information. Select the reason you think it violates the Community Guidelines, and then click the "Next" button.

Add in any additional information that explains the issues with the video, and then click "Report."

YouTube’s moderators will review your report as soon as possible.

Videos aren’t the only place you find questionable content on YouTube; the comment section is famously awful. If you see a comment that goes against the Community Guidelines---or looks like it’s spam---here’s how to report it.

Once again, on the website, the option is a little hidden. If you just look at a comment, there’s no obvious way to report it.

Once you hover your mouse over it, however, three little dots appear on the right hand side.

Click those dots, and then select the "Report Spam or Abuse" option.

Select the reason you’re reporting the comment, and then click "Report."

In the mobile app, things are a little more obvious. The three little dots aren’t hidden, so just tap them, and then tap "Report."

YouTube has serious content issues. With so many thousands of hours of videos uploaded everyday, it’s no wonder that some portion of them is pretty awful. There’s also the ongoing abuse that happens in the comments. Now at least, you know how to do something about it.

How to report a YouTube video that you find inappropriate or rule-breaking

• If you see a YouTube video that you feel is inappropriate, you can report the video to YouTube for potential removal.
• People who report YouTube videos are kept anonymous, while if the report is accepted, the party that posted the content will be informed that their video is under review.
• Repeatedly posting videos that are flagged by viewers and confirmed as inappropriate by moderators can lead to YouTube account termination.
• Visit Business Insider's homepage for more stories .

YouTube's rules aren't very strict, but there are still a number of rules that creators need to follow. If you see a video on YouTube that you think is inappropriate or illegal, be it hate speech, pornographic, libelous, or otherwise improper, you can report the video to YouTube.

You will remain anonymous when reporting a YouTube video, while the report will go to a group of YouTube moderators to review. If the report is accepted, whoever posted the video will be told their content is under review. Any account that repeatedly posts inappropriate YouTube videos could ultimately be terminated and banned from the site.

How to report a YouTube video

1. While logged into your YouTube account, go to the video in question.

2. Click on the three dots below the video, to the right of the view count and title, and then hit "Report."

3. Select the primary reason you're reporting the video ("Spam or misleading," e.g.) and then select a specific reason from the dropdown menu that appears. If there are offensive links in the video, click the box that indicates as such. Click "Next" once you're done.

4. Mark down the timestamp where the offensive content occurs, and add any comments you have to support your report and tell moderators what to look for.

5. Click "Report" to confirm the report, and then let YouTube's moderators take care of the rest.

Related coverage from  How To Do Everything: Tech :

How to report a youtube channel anonymously if you believe it's violating youtube's community guidelines, how to block youtube channels to keep certain users from commenting on your videos, how to block or unblock someone on twitter on a computer or mobile device, how to temporarily hide or permanently delete your youtube account, and erase any trace of yourself from the site.

Watch: How to get a billion views on YouTube

• Main content

How to Report Inappropriate Content on YouTube

While unlikely, you may come across inappropriate content on YouTube from time to time. In case you do, here's how you can report that content.

YouTube's Community Guidelines clearly spell out a number of banned content topics that you aren't allowed to upload. However, with millions of new videos uploaded daily, ensuring strict compliance across the board becomes a challenge.

To contain inappropriate content and make its platform safe for every user, YouTube relies on its users to be its eyes, and report something when the need arises. And, thanks to anonymous reporting, you don't need to worry about being labeled a snitch.

So, in this article, we'll take a look at everything you need to know about how to report content on YouTube.

What to Know Before Reporting Content on YouTube

You can flag different types of inappropriate content on YouTube ranging from a thumbnail to a live chat message. But before you begin to randomly flag everything in sight, you'll need to first familiarize yourself with the types of content you should report to YouTube .

You should also note that you can be penalized for abusing the reporting feature. With that being said, let's now go over how to report inappropriate content on YouTube.

How to Report a Thumbnail on YouTube

A thumbnail is a small but vital factor in making your videos go viral. Hence, some creators resort to click-baiting, including the use of sexually gratifying imagery, contrary to Community Guidelines.

To report such an infraction:

• Go to YouTube or open the app, and locate the video in question.
• From the menu options, scroll down and click on Report .

How to Report an Ad on YouTube

Some ads may be inappropriate or go against Google's ad policies. If you see any such ads, here's what to do:

• Move your mouse over the info icon shown on the ad.
• Review the information in the dialog box then click Report this ad .

Related: How to Report Someone on Discord

How to Report a Video on YouTube

With millions of videos uploaded daily, you're bound to come across some that flagrantly violate laid down Community Guidelines.

Here's how to report offending videos:

• Open YouTube and locate the video.
• Select the reason why you're reporting the video and click Next .
• Use the timestamp to indicate the actual time when the violation occurs in the video.
• Click Report when done.

How to Report a Playlist on YouTube

YouTube also allows you to report a playlist if its content, title, description, or tags violate community guidelines, for instance, if it contains gore or promotes self-harm. Here's how:

• Open YouTube and go to the playlist you want to report.
• On the playlist page, click on the title of the playlist.
• Then, on the left side panel, click on the three dots button just after the share button.

How to Report a Channel on YouTube

To report a channel:

• Open YouTube and go to the channel you want to report.
• Click on the About tab,
• Choose whether to block the user, report the channel art, profile picture, or the user.
• Check the boxes to select the videos you want to report and click Next .
• Click Submit when done.

How to Report a Comment on YouTube

It is also easy to report spam comments whether on videos you upload yourself or watch. Here's how:

• Open YouTube and go to the comment you want to flag.
• Click on the three dots button and click on Report .

The process is the same on the YouTube mobile app. Bear in mind that a comment will be marked as spam only if many users report it as such. However, the video uploader has the final say and can unmark a comment as spam.

Related: How to Identify and Report Security Incidences

How to Report a Live Chat Message on YouTube

If you're on a YouTube live stream and notice inappropriate content in the live chat towards you or someone else, here's how you can report it:

• While on the live stream, go to the message you want to report and click on the three dots button.
• Review the information and click Ok when done.

How to Report a YouTube Short

If you find any YouTube Shorts where the content goes against the platform's community standards, here's how you can report it:

• Open the YouTube mobile app and go to the Shorts video in question.
• Select your reason for reporting the video and tap on Report .
• Review the information on the screen and tap Close when done.

Related: Apple Tackles App Store Scams With New "Report a Problem" Button

Do Your Part: See Something, Say Something

Reported content is constantly reviewed and penalized if found to be in violation of Community Guidelines. Repeated violations could result in the termination of the channel.

When you see something inappropriate, do your part by reporting it. However, note that a video, for instance, will not be taken down simply because it has been reported multiple times.

It must be established that there's indeed a violation of community standards. This is one way that YouTube and other social networks try to encourage responsible use of their platforms.

How to Report a YouTube Channel In 5 Easy Steps

JUMP TO SECTION:

How to Report a Channel on YouTube

How to report youtube videos, faq: is reporting a youtube comment anonymous, does youtube reporting work.

Reporting a YouTube channel is no fun, but it’s necessary when a creator is irresponsible on the platform. Whether they’re posting abusive content or harassing someone (possibly even you), it makes YouTube less enjoyable. After all, you came for laughs and community – not mudslinging.

But reporting a user is serious. You want to make sure you’re doing it for the right reasons and not because the option exists.

Here’s why most people flag a channel on YouTube :

• Report spam or abuse
• Report a fake YouTube account or channel impersonation
• Make YouTube aware of inappropriate content
• Report harassment on YouTube (or bullying)
• Stop the spread of misinformation/disinformation
• Report violations of YouTube’s Community Guidelines and Terms of Service

Rather than flagging individual videos, you can report users on YouTube by visiting their channel homepage . Here’s how:

• Log in to YouTube and find the channel you need to report.
• Click About on the channel navigation tab.
• Under the stats column, click the YouTube report button (flag icon).
• Select a reporting option from the drop-down menu: block user, report channel art, report profile picture, or report user.
• Continue filling out the form to finish the report.

Unfortunately, you can’t report a YouTube channel on mobile. You’ll need to find a desktop computer and complete the steps above to file a report.

If you need to report a video (not a channel or YouTube user), follow these steps:

• Click the menu icon (three horizontal dots) below the video you’re watching.
• Click Report .
• Choose a reason for reporting the video: sexual content, violence, abuse, spam, misinformation, bullying, etc.

Do you need to flag a YouTube video using your smartphone? Here’s how:

• Find the video you need to report.
• Tap the video frame, then tap the gear symbol that appears. Select Report .
• Select a reason for reporting the video.
• Tap Report .

Yes! According to YouTube, no one will know you’ve reported a comment. The same goes for videos, playlists, thumbnails, live chat messages, channels, and links.

To report a YouTube comment :

• Click the three dots to the right of the message and select Report .
• Choose a reason, such as misinformation, hate speech, spam, or abuse.
• Click Report again to finish the form.

You have the right to report comments, but be careful what you mark as spam on YouTube . You might get banned from the platform if you misuse the feature.

The reporting system works well enough, but that doesn’t mean YouTube removes every piece of content someone reports. First, YouTube reviews the content to see if it violates community guidelines.

If it does, YouTube will either:

• remove the content from its platform
• restrict the content to mature audiences

Also, try to avoid thinking, How many reports to take down this YouTube video? According to YouTube, no amount of reporting will make a difference if reviewers don't see a violation.

Reporting users is a bit of a downer, so let’s brighten things up with a better YouTube task: making friends .

Here are six ways to partner with creators for awesome YouTube collabs.

Blog Manager at vidIQ

Lydia Sweatt is a writer who loves balancing her article/blog time indoors with a healthy dose of nature. She bikes, hikes, and identifies edible plants along the way.

Related Posts

Why Chasing Viral YouTube Videos Is Overrated [for Small Creators]

Wednesday, November 16, 2022

How to Write an Entertaining YouTube Video Script

Monday, October 24, 2022

Create More YouTube Videos in Less Time With These 4 Productivity Tips

Tuesday, February 8, 2022

How to report a YouTube video, user, or channel

There are millions of channels on YouTube , with billions of hours worth of content to consume. Most are there for entertainment, DIY instruction, and educational purposes. However, once in a while, you may run across a channel containing prohibited material, such as sexual content, violence, hate speech, dangerous acts, spam, or child abuse.

If you find a video with one or more of these violations, you can report it. If there are multiple instances of this behavior on the channel, you can also report a user or the channel itself. To learn how to report a YouTube video or channel, select a link below and follow the instructions.

• How to report a YouTube video.
• How to report a YouTube user or channel.

What happens when a YouTube video or channel is reported?

How to report a youtube video.

If you find a video on YouTube that goes against its community guidelines, the way you report it depends on its location. We cover each instance below.

• Report the video you're currently watching .
• Report video from the home screen.
• Report a search result.

Report the video you're currently watching

• Below the video, to the far-right side, click the kebab icon .

• Select Report from the drop-down menu .

• Select the reason why you're reporting the video by clicking a radio button , and then click Next .

• In the next prompt , choose the time in the video when the violation occurred ( A ), add more details to explain the violation ( B ), and then click Report ( C ).

Report video from the home screen

To report a video that was suggested to you on your home screen, follow the steps below.

• Select the reason why you're reporting the video by clicking a radio button , and then click Report .

Report a search result

This section contains details on how to report a video from a YouTube search result.

How to report a YouTube user or channel

If you find a channel on YouTube containing one or more videos that go against the YouTube community guidelines, you can report the channel by following the steps below.

• Locate the channel you want to report.
• Below the channel logo and name, click the About tab.

• Under the Stat s section, click the Flag icon.

• Choose the aspect of the channel you want to report.

• Select the reason why you're reporting the channel by clicking a radio button , and then click Next .

• Select any abusive videos you want to report and click Next .
• Type any Additional notes and click Submit .

When you report a video or channel, an anonymous message is sent to the YouTube moderators . These moderators review each complaint on a case-by-case basis. If they find the video is in violation, the moderators remove it from YouTube. If the complaint isn't a severe violation and doesn't have enough users reporting it, the moderators may dismiss the reports. The video creator does not know who reports them or their content as the reporting is anonymous.

Related information

• How to view and manage YouTube channel subscriptions.
• How to download YouTube video on a smartphone or tablet.
• Protect children from harmful material and people on the Internet.
• How to record sound from YouTube videos.
• How to change the YouTube language settings.
• How to upload a video to YouTube.
• How to repeat YouTube videos.
• How to download video from the Internet.
• Full listing of YouTube tips.
• See the YouTube definition for further information and related links.
• YouTube help and support.

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• This Or That Game
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Computers and Electronics
• Video Hosting and Sharing Websites

8 Easy Ways to Contact YouTube Support

Last Updated: March 24, 2023 Fact Checked

Using Social Media

Contacting the creator support team, using the help center, reporting inappropriate content, reporting security issues, reporting a copyright claim, reporting a privacy complaint, sending mail to youtube.

This article was co-authored by wikiHow staff writer, Rain Kengly . Rain Kengly is a wikiHow Technology Writer. As a storytelling enthusiast with a penchant for technology, they hope to create long-lasting connections with readers from all around the globe. Rain graduated from San Francisco State University with a BA in Cinema. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 610,623 times. Learn more...

Do you need to report a problem to YouTube? While there's no way to call or email YouTube directly, you can still reach a real person at YouTube by sending a direct message to @TeamYouTube on Twitter, or by chatting with the Creator Support team (if you're an eligible partner). If you need to report abuse, a content problem, a privacy issue, or file a copyright claim, it's pretty easy to report issues to YouTube once you know the proper steps. This wikiHow article will teach you easiest and most reliable ways to contact YouTube.

Things You Should Know

• Contact YouTube on Twitter @TeamYouTube , Fax +1 (650) 253-0001, or use the Copyright complaint form .
• For creators, open YouTube Studio. Click the "chat" icon in the top-right corner to open live chat.
• Visit the YouTube Help center , select a topic, then follow the troubleshooting steps.

• You will first need to make a Twitter account if you don't already have one.
• Click Tweet or tap the "Tweet" icon in the top-right corner of the screen.
• Type @TeamYouTube and then type in your message. Keep in mind that tweets are public, so don't include any personal information.
• Click or tap Tweet .
• Keep in mind that while YouTube maintains an active social media presence, they won't respond to all tweets, comments, or messages.

• Go to https://www.facebook.com/youtube in your computer's web browser.
• Sign into your Facebook account if prompted or set up a new account .
• Find post on which to comment, then click Comment below the post.
• Type in your comment, then press Enter .

• Go to https://www.instagram.com/youtube in your computer's web browser.
• Sign into Instagram if prompted.
• Find a post on which to comment.
• Click the speech bubble icon below the post.

• This method will open a live chat window.
• Some creators who fit this criteria still aren't able to email YouTube due to only recently passing the 10,000 lifetime views benchmark. [2] X Research source

• Make sure you're using a computer or laptop. You can't access the YouTube Creator Support Team from a smartphone or tablet.

• A drop-down menu will open.

• When hovering the cursor over the button, you'll see Chat with Creator Support .
• A pop-up live chat will appear.

• Be as descriptive as possible. Include screenshots, if needed.

• You can also search for a topic by clicking the text box near the top of the page, typing in a word or phrase which describes your problem, and selecting the closest topic in the resulting drop-down menu.

• A drop-down menu will appear.

• Check the box for This applies to links within the video description if true.

• Reported content will be reviewed by YouTube staff to determine whether they violate Community Guidelines. If proven guilty, the account involved will be penalized and/or terminated.

• I'm experiencing a security problem with my Google account
• I want to remove content on Google Search, Youtube, Blogger, or another service
• I have a privacy doubt or a privacy-related question about Google products and services
• I found a security bug in Google "forgot password" feature
• I found a problem in the Google Certificate Authority
• I want to report a Google Cloud customer running insecure software that could potentially lead to compromise
• I want to report a technical security bug in a Google product (SQLi, XSS, etc.)
• I want to report a scam, malware, or other problems not listed above

• You may have the option of selecting more than one answer at once.

• You can also access this form by signing into YouTube Studio , clicking Copyright in the left menu, then New Removal Request .

• Keep in mind that filing a false claim will result in your account being suspended.
• If you aren't logged into your YouTube account, you'll be prompted to enter your email address and password before you can continue.

• My company, organization, or client
• Another copyright owner

• If YouTube acts against the channel(s) you list, you most likely won't receive verification.

• Use this form to report people who post private or personal information about you on YouTube.
• Only fill out a privacy complaint form if you've contacted the person who you suspect has compromised your privacy and understand YouTube's Community Guidelines.
• Abusing the privacy process and creating false reports may result in account suspension.

• Your Image or Full Name refers to images, audio, video, or text that uniquely identifies you.
• Other personal info refers to personal identification information such as your home address, email address, social security number, financial information, and more.

• Find the YouTube URL of the channel. Copy and paste it into the correct field.
• If you have more than one video URL to submit, separate them by spaces.

• Your Image or Full Name : my image is shown, my full legal name is shown, my voice is being broadcast, my child is shown, or other.
• Other personal info : email address, home address, social security number, national identification number, telephone number, credit card number, my child's personal information is shown, or other.

• If the evidence appears in a specific part of the video, you can list the timestamp. If you have more than one video to reference, click Add additional field to enter another timestamp.
• If the content was copied from your own channel or video, select Yes .
• If you're reporting on behalf of a child, select the box next to I am the legal guardian of a child or dependent in the video .

• If you do not identify yourself clearly in the listed video evidence, YouTube will not take action to remove the reported content.

• Your privacy claim will be submitted for review. If YouTube finds the claim to be actionable, the account hosting the content will be forced to take it down and may be suspended.

• As of December 2022, the YouTube address is Google LLC, D/B/A YouTube| 901 Cherry Ave | San Bruno, CA 94066 | USA .
• You can also send a fax of your message to +1 (650) 253-0001 if you like.

• Keep in mind that YouTube has well over one billion monthly users, so the chances of YouTube reviewing and replying to your letter are slim.
• Having a short letter will improve the odds of YouTube reviewing it.

Community Q&A

• You can find the answers to most common YouTube problems in the YouTube Help Center, which can be found at https://support.google.com/youtube/ . Thanks Helpful 1 Not Helpful 3
• In the off chance that you do manage to open a dialogue with a YouTube employee on social media, it's unlikely that you'll receive personalized feedback outside of either a confirmation that your problem is being worked on or instruction to use the YouTube Help center. Thanks Helpful 0 Not Helpful 0

• This article is not associated with or sponsored by YouTube. Thanks Helpful 2 Not Helpful 9

You Might Also Like

• ↑ https://support.google.com/youtube/answer/6249136?hl=en
• ↑ https://productforums.google.com/forum/#!topic/youtube/RPL65P9gPik
• ↑ https://support.google.com/youtube/?hl=en#topic=
• ↑ https://support.google.com/youtube/answer/142799

About This Article

• Send fan mail to authors

Is this article up to date?

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

wikiHow Tech Help Pro:

Level up your tech skills and stay ahead of the curve

• INSIDER REVIEWS
• TECH BUYING GUIDES

How to report a YouTube channel anonymously if you believe it's violating YouTube's community guidelines

Devon delfino   .

Dado Ruvic / Reuters

You may want to report a YouTube channel if someone is posting offensive content, but YouTube might not take its content down right away.

• You can report a YouTube channel anonymously, so you don't have to worry that the user or channel will be able to track the report back to you.
• You may want to report a YouTube channel if someone is posting offensive or hateful content, but keep in mind it will take time since YouTube needs to review your report and see if the content violates the platform's community guidelines.
• Here's what you need to know to report a YouTube channel on your computer or mobile device.
• Visit Business Insider's homepage for more stories .

When it comes to the internet, there's a relatively simple idea that a lot of people tend to forget.

To paraphrase Uncle Ben : With great freedom and power, comes great responsibility. When people forget that (just ask any internet troll) and end up posting offensive content, you can report them and hopefully curb their behavior.

On YouTube , reporting is completely anonymous, so you don't have to worry about retaliation from the channel you choose to report. But, at the same time, reporting doesn't have immediate repercussions.

For example, if you want to report a video for inappropriate content, it wouldn't be immediately taken down. Someone has to review it and decide if the content truly goes against YouTube's community guidelines, which are often changing and always under scrutiny .

Though, in some cases, a reported video may get hit with an age restriction to help ensure that it isn't viewed by those who aren't mature enough to see it.

Here's what you'll need to do to report a YouTube channel.

Check out the products mentioned in this article:

Iphone xs (from $999.99 at best buy), google pixel 3 (from $799.99 at best buy), how to report a youtube channel.

This process is exactly the same, whether you're on a computer or using an iPhone or Android .

Here's how to do it:

1. Go to youtube.com and sign into your account, if necessary.

2. Go to the page of the channel you want to report.

3. Click on their "About" section.

4. Click the flag icon under the Stats section and select "Report User."

Devon Delfino/Business Insider

Go to the YouTube channel's About page and click the flag to report the user.

Alternatively, you can also report the channel art or profile picture of the user from that flagging drop-down.

Or, if more appropriate, you can block specific videos to control what your kids watch , or you can also block certain channels to keep those users from commenting on your videos .

Related coverage from How To Do Everything: Tech :

How to block youtube channels to keep certain users from commenting on your videos, how to block or unblock someone on twitter on a computer or mobile device, 'who blocked me on instagram': how to figure out if you've been blocked, and by whom, how to temporarily hide or permanently delete your youtube account, and erase any trace of yourself from the site.

NOW WATCH: This company turns shredded plastic and clothing into new bottles for Pepsi, Evian, and Coca-Cola

Read more articles on.

Advertisement

• Copy link Copy link
• Culture and Trends

YouTube’s Culture & Trends Report: Moving at the speed of culture

By The YouTube Culture & Trends team

Jun 22, 2023 – minute read

Today, we’re launching a new global YouTube Culture & Trends report that looks at how creators are using groundbreaking tools and technologies to take pop culture in an exciting new direction.

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally relevant content that reflected their unique interests.

Airrack unveils the YouTube Culture & Trends Report 2023

This year, we turned our focus to the rapid technological changes in creation and consumption that are enabling creators and their fans to put these individual perspectives front and center. For our latest report, we conducted surveys in 14 countries and analyzed hundreds of trends to better understand how creative tools are being used to offer new means of expression and produce moments that resonate in culture today.

You can read the full report here . If you’re a marketer, advertiser or work with a brand, you can watch a tour of the report hosted by top creator Airrack , including some key takeaways. Creators can get even more usable perspective from this discussion by Colin and Samir .

We found that some key components are behind the moments that are breaking through: fandom becoming more multilayered , formats expanding, increased access to casual and experiential tools , and an explosion of AI-based technologies .

47% of Gen Z have watched videos made by fans of specific content, artists, or public figures over the past 12 months.

The many layers of Fandom

As the digital environment evolves, fandom is becoming more stratified, with new levels of participation enabling casual and superfans alike to express themselves online across multiple formats. And viewers are eager to consume this output: 47% of Gen Z have watched videos made by fans of specific content, artists, or public figures over the past 12 months.

Multiformat experiences

Key to this dimensionalized fandom is the growth of formats beyond long-form, most notably short-form but also livestreams and podcasts. Creators have embraced storytelling across these offerings, which lets audiences personalize their consumption even further: 87% of people have watched at least 4 of the content formats that YouTube offers over the past 12 months.

Casual & experiential tools

From remixing to clipping to filters and effects, there are more tools than ever before that let creators take part and lend their unique spin to moments as they happen. At the same time, audiences can tailor how they’re experiencing this content thanks to features like multi-language audio and new ways of using closed captions.

There have been more than 1.7 billion views of videos related to generative AI tools in 2023.

AI-based technologies

AI is everywhere, but to make sense of how it’s changing pop culture it’s crucial to study the ways creators are adapting the technology to extend and reimagine ideas. There have been more than 1.7 billion views of videos related to generative AI tools in 2023 . The unprecedented speed at which this content is produced means that videos can exist in conversation with each other, expanding an individual piece of content’s meaning.

While the pace of change can be daunting, there are more opportunities than ever to create moments that break through. We hope that this report will provide you with the context and insights to do so, no matter what your role might be.

We interviewed a YouTube employee about why videos go viral

Related Topics

Want more from The YouTube Blog? Join our newsletter!

Join our newsletter to receive the latest news, trends, and features straight to your inbox!

Your information will be used in accordance with Google's privacy policy. You may opt out at any time.

Let's get contenting! You'll receive a confirmation soon.

Stock market today: Indexes slip as traders await Nvidia's earnings report

• US stocks traded lower as investors waited for Nvidia's first-quarter earnings report after the close. 
• Investors also took in comments from Fed officials, which suggested rate cuts weren't imminent.
• The Fed will release the minutes of its last policy meeting Wednesday afternoon. 

US stocks slid lower on Wednesday as traders took looked ahead to Nvidia's highly anticipated first-quarter earnings report and took in the latest commentary from Federal Reserve speakers.

All three benchmark indexes traded lower, while bond yields ticked higher. The 10-year Treasury yield rose three basis points to 4.451%. 

Nvidia is on deck to report financial results after the closing bell. Wall Street is expecting another blowout quarter from the chipmaker, with analysts expecting the firm to have pulled in $24.6 billion in revenue in the first three months of the year, according to Bloomberg data. 

Wall Street is looking for earnings per share of $5.34 , with expectations for the report to show demand for the firm's AI-enabling chips on the rise. The stock is up more than 90% so far in 2024.

Investors are also taking in comments from several Fed officials this week, who have reiterated that rate cuts probably won't be coming until there's more progress on inflation. 

"I think the data has been very mixed," Boston Fed President Susan Collins said on inflation Tuesday evening. "It's going to take a lot longer than I had previously thought."

Cleveland Fed President Loretta Mester added that she preferred to see "a few more months" of cooling inflation data before the Fed began cutting interest rates.

Markets have been dialing back their expectations for Fed rate cuts all year. Investors see a near-100% chance the Fed keeps rates level at its June policy meeting, according to the CME FedWatch tool , while investors predict one or two cuts by the end of this year. 

Here's where US indexes stood shortly after the 9:30 a.m. opening bell on Wednesday: 

• S&P 500 : 5,317.20, down 0.08%
• Dow Jones Industrial Average : 39,821.15, down 0.18% (-73.67 points)
• Nasdaq composite : 16,845.42, up 0.07%

Here's what else happened today:

• Don't feel bad for Gen Z and millennials because they'll work less and live longer, JPMorgan boss Jamie Dimon says.
• America's highest-earning CEO earned $162 million last year - but there's a catch.
• China has dumped a record amount of US Treasury bonds , ramping up de-dollarization efforts. 

In commodities, bonds, and crypto: 

• West Texas Intermediate crude oil dropped 1.14% to $77.76 a barrel. Brent crude , the international benchmark, dropped 1.13% to $81.94 a barrel. 
• Gold slipped 0.52% to $2,409.48 per ounce. 
• The 10-year Treasury yield ticked higher three basis points to 4.451%. 
• Bitcoin dropped 1.88% to $69,784.

• Main content

• My View My View
• Following Following
• Saved Saved

Norway, along with Ireland and Spain, to recognize Palestinian state

• Medium Text

Sign up here.

Reporting by Nerijus Adomaitis and Gwladys Fouche in Oslo, writing by Terje Solsvik, editing by Stine Jacobsen and Nick Macfie

Our Standards: The Thomson Reuters Trust Principles. New Tab , opens new tab

Thomson Reuters

Oversees news coverage from Norway for Reuters and loves flying to Svalbard in the Arctic, oil platforms in the North Sea, and guessing who is going to win the Nobel Peace Prize. Born in France and with Reuters since 2010, she has worked for The Guardian, Agence France-Presse and Al Jazeera English, among others, and speaks four languages.

World Chevron

Vietnam appoints top policeman as country's new president

Vietnam's parliament elected police minister To Lam as the state president on Wednesday, in a move analysts see as a "stepping stone" for Lam to bid later for the position of chief of the ruling Communist Party, the country's top job.

A senior ally of Russian President Vladimir Putin attended commemorations in Tehran for the late President Ebrahim Raisi on Wednesday and passed on a message of support for the Iranian leadership from the Kremlin chief.

• Motorcycles
• Car of the Month
• Destinations
• Men’s Fashion
• Watch Collector
• Art & Collectibles
• Vacation Homes
• Celebrity Homes
• New Construction
• Home Design
• Electronics
• Fine Dining
• Les Marquables de Martell
• Mira Villas
• Panther National
• Reynolds Lake Oconee
• Saratoga Spring Water
• Wynn Las Vegas
• 672 Wine Club
• Sports & Leisure
• Health & Wellness
• Best of the Best
• The Ultimate Gift Guide
• Food & Drink
• N.Y.C.’s Cote Is the Best Steakhouse in America, According to a New Ranking

Parrilla Don Julio has cinched the top spot on the World's 101 Best Steak Restaurants list.

Tori latham, tori latham's most recent stories, salt bae has closed his nusr-et steakhouse in n.y.c., a $400 pineapple is the latest entrant in the world of luxury fruit.

• Share This Article

For the best steak in the world , you’re going to have to head to the Southern Hemisphere.

Related Stories

• This Father-Son Winemaking Duo Just Released Their Best Napa Cab Yet
• Bushmills’ Final Rare Cask Whiskey Is a 31-Year-Old Irish Single Malt With American Roots
• Watch: How Acclaimed Chef Angie Mar Makes Her '80s-Inspired A5 Wagyu Filet Mignon

Rounding out the top five are Bodega El Capricho in Jiménez de Jamuz, Spain; Margaret in Sydney, Australia (the highest new entry); Cote in New York; and Carcasse in Koksijde, Belgium. Across the United States and Canada, an impressive 25 restaurants made the cut for the entire list, with Cote being followed by Chicago’s Asador Bastian at No. 14, Vancouver’s Elisa at No. 20, San Francisco’s Niku Steakhouse at 21, and New York’s Beefbar at No. 22.

In its announcement, the group noted that this year saw an increase in overall meat quality, cooking methods, and customer service. Plus, a large number of European restaurants made the grade in 2024. “The rise of European steakhouses, with their innovative aging techniques and ‘farm to fork’ concepts, has been particularly prominent, challenging the traditional dominance of classic American steak establishments from former years.”

Tori Latham is a digital staff writer at Robb Report. She was previously a copy editor at The Atlantic, and has written for publications including The Cut and The Hollywood Reporter. When not…

Read More On:

More dining.

Watch: How Chef Marc Forgione Cooks His Chicken Over Wood Fire at N.Y.C.’s Peasant

This Florida Fine Dining Restaurant Garnished Dishes With Ferns That Dogs May Have Peed On

Pebble Beach Concours d'Elegance

AUG 14 - 19 Get behind-the-scenes access to this remarkable week honoring automotive brilliance.

Give the Gift of Luxury

Latest Galleries in Dining

Prélude in Photos

The 6 Best New Cookbooks of 2024 So Far

More from our brands, lanvin and charles finch fete filmmakers during the cannes film festival, oaktree takes over inter milan after debt payment failure, hugh jackman ‘really thought’ wolverine was done, then he joined ‘deadpool 3’ without telling his agent: ‘by the way, i’ve just committed to a movie’, top collector ron perelman sold 71 works worth $963 m. by picasso, warhol, basquiat and others to repay banks, the best yoga mats for any practice, according to instructors.

• Log in/Log out (Opens in new window)
• All content
• Rural Alaska
• Crime & Courts
• Alaska Legislature
• ADN Politics Podcast
• National Opinions
• Letters to the Editor
• Nation/World
• Film and TV
• Outdoors/Adventure
• High School Sports
• UAA Athletics
• National Sports
• Food and Drink
• Visual Stories
• Alaska Journal of Commerce (Opens in new window)
• The Arctic Sounder
• The Bristol Bay Times
• Legal Notices (Opens in new window)
• Peak 2 Peak Events (Opens in new window)
• Educator of the Year (Opens in new window)
• Celebrating Nurses (Opens in new window)
• Top 40 Under 40 (Opens in new window)
• Alaska Spelling Bee (Opens in new window)
• Alaska Craft Brew Festival
• Best of Alaska
• Spring Career Fair (Opens in new window)
• Achievement in Business
• Youth Summit Awards
• Three Barons Renaissance Fair Giveaway
• Sully's Rising Fest Giveaway
• Teacher of the Month
• 2024 Alaska Summer Camps Guide (Opens in new window)
• 2024 Graduation (Opens in new window)
• Alaska Visitors Guide 2024 (Opens in new window)
• 2023 Best of Alaska (Opens in new window)
• Alaska Health Care (Opens in new window)
• Merry Merchant Munch (Opens in new window)
• On the Move AK (Opens in new window)
• Senior Living in Alaska (Opens in new window)
• Youth Summit Awards (Opens in new window)
• Alaska Visitors Guide
• ADN Store (Opens in new window)
• Classifieds (Opens in new window)
• Jobs (Opens in new window)
• Place an Ad (Opens in new window)
• Customer Service
• Sponsored Content

Man dies in Homer moose attack, troopers report

A man died in a moose attack in Homer Sunday, Alaska State Troopers said.

The circumstances of the attack — as well as the exact location — were not immediately clear as of Sunday.

Troopers received a report around 11:50 a.m. about a man attacked by a cow moose in Homer, according to an online statement . Medics as well as troopers from Anchor Point responded to the incident.

The man died on the scene, troopers said.

According to the report, the cow moose charged two men, kicking one of them.

The moose left the area after the incident, troopers said.

A spokesman for the Alaska Department of Public Safety said the incident occurred in a neighborhood outside the Homer city limits.

The investigation was ongoing, troopers said Sunday.

This is a developing story and will be updated as more information becomes available.

• Help Center
• Fix a problem
• Watch videos
• Manage your account and settings
• Supervised experience on YouTube
• YouTube Premium
• Create and grow your channel
• Monetise with the YouTube Partner Programme
• Policy, safety and copyright
• Privacy Policy
• YouTube Terms of Service
• Submit feedback
• Creator tips
• Fix a problem Troubleshoot problems playing videos Troubleshoot account issues Fix upload problems Fix YouTube Premium membership issues Get help with the YouTube Partner Programme Learn about recent updates on YouTube Get help with YouTube
• Watch videos Find videos to watch Change video settings Watch videos on different devices Comment, subscribe and connect with creators Save or share videos and playlists Troubleshoot problems playing videos Purchase and manage movies, TV shows and products on YouTube
• Manage your account and settings Sign up and manage your account Manage account settings Manage privacy settings Manage accessibility settings Troubleshoot account issues YouTube updates
• YouTube Premium Join YouTube Premium Learn about YouTube Premium benefits Manage your Premium membership Manage Premium billing Fix YouTube Premium membership issues Troubleshoot billing and charge issues Request a refund for YouTube paid products YouTube Premium updates and promotions
• Create and grow your channel Upload videos Edit videos and video settings Create Shorts Edit videos with YouTube Create Customise and manage your channel Analyse performance with analytics Translate videos, subtitles and captions Manage your community and comments Live stream on YouTube Join the YouTube Shorts creator community Become a podcast creator on YouTube Creator and Studio app updates
• Monetise with the YouTube Partner Programme YouTube Partner Programme Make money on YouTube Get paid Understand ads and related policies Get help with the YouTube Partner Programme YouTube for Content Managers
• Policy, safety and copyright YouTube policies Reporting and enforcement Privacy and safety centre Copyright and rights management
• Reporting and enforcement
• Report content

Other reporting options

If you're experiencing buffering issues on YouTube our team is aware and working on a fix. YouTube TV or NFL Sunday Ticket may also be impacted. 

If flagging a video does not accurately capture your issue, we have several other reporting mechanisms for you to explore.

Reporting a channel

Flagging is a great way to report a video that you think violates our Community Guidelines, but sometimes you may need to report more than one piece of content or may wish to submit a more detailed report for review. By reporting a user's channel , you can highlight a user's comments or videos and give us more information about your concern. If you feel that you've been targeted for abuse, this tool is your best option to report content.

Privacy reporting

To file a privacy complaint, start the Privacy Complaint Process . Your privacy is always respected during this process.

Legal reporting

If you need to report a legal issue on behalf of yourself or your client, you may contact us via our legal webforms . To help us investigate your claim more quickly, we encourage you to submit your claim using our webform, rather than by fax or post.

Bear in mind that abuse of our legal forms may result in the termination of your YouTube account.

Was this helpful?

CNN values your feedback

At least 11 injured in overnight shooting in savannah, police say.

At least 11 people were injured during an overnight shooting in Savannah, Georgia, on Saturday, according to police.

Police responded just before midnight to reports of gunfire in Ellis Square, the Savannah Police Department said in a news release . First aid was provided to the injured and several were transported to a hospital.

At least 11 adults were treated for injuries, the release says.

Ten of the victims had gunshot injuries and the 11th had a laceration wound, Savannah Public Safety Communications Manager Neil Penttila told CNN on Sunday.

Authorities say they are investigating and did not detail any arrests.

The incident was one of three unrelated shootings in the area over the weekend.

In total, 12 people were injured and two people, an  adult male  and a  juvenile male , were killed by gun violence in Savannah this weekend.

CNN’s Amanda Jackson contributed to this report.

Show all

'.concat(e,"

'.concat(i,"