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Top 7 Sales Presentation Interview Templates with Examples and Samples

During a sales presentation interview, candidates demonstrate their sales talents and abilities to prospective employers. It is an important aspect of the business world. It entails persuading and presenting a good, service, or concept to capture the audience and show off one's sales prowess.  Any sales professional must possess strong communication and presentation skills since they serve as the basis for creating long-lasting client relationships and promoting company success. This article explores the relevance of sales presentation interviews and offers crucial templates and advice to shine in this cutthroat environment, giving you all you need to succeed.

Why is a Sales Presentation Interview Crucial?

The sales presentation interview is essential because it is a yardstick for a candidate's capacity for clear communication, rapport-building with clients, and deal-closing. How a candidate positions a product or service can make all the difference in convincing potential clients to choose their offers over rivals in the competitive sales world. A strong sales presentation indicates the candidate's mastery of the art of persuasion, their comprehension of the audience's demands, and their capacity to customize their pitch accordingly.

As these are essential qualities for successful salespeople, candidates must demonstrate their charm, product expertise, and sales acumen. Candidates can show off their abilities to think quickly under pressure, modify their strategy in response to audience input, and confidently handle objections during this interview. A strong sales presentation can make an excellent first impression on recruiters and pave the way for a candidate to succeed in a sales position.

Why Should You Use Sales Presentation Interview Templates?

Candidates can structure their pitch efficiently, resulting in a well-organized and compelling presentation, by using sales presentation interview templates. Instead of wasting time on formatting and content structuring, these templates provide applicants with a starting point and allow them to concentrate on improving their delivery. The templates serve as a guide, including best practices and tried-and-true tactics that have worked well in sales situations.

Candidates may create a polished and expert presentation that persuasively sells their message to prospective employers with the help of these templates. Additionally, templates speed up the preparation process, allowing applicants to invest more time studying and practicing. It encourages consistency in the delivery and ensures that crucial elements of the presentation—like resolving consumer pain areas, showing product features, and offering a persuading call to action.

Template 1: Concept Of Sales Presentation Training PPT

With the help of this template, applicants get to know the principles of sales presentations, including the significance of understanding the audience, outlining specific goals, and using persuasion tactics. It emphasizes the value of careful planning and in-depth product knowledge to provide an effective presentation. Candidates will learn how to organize their material to take the viewer on a discovery journey while showcasing the benefits of the good or service at each stop.

Click to download.

(Optimize your sales strategy with our Sales Activity Report Templates – the ultimate resource to track, analyze, and refine your sales efforts for measurable growth. Elevate your performance and achieve impactful results with data-driven insights.)

Template 2: Customize Sales Presentation Based On The Audience Training PPT

The template emphasizes the necessity of customizing the presentation to the audience's needs, problems, and preferences. It gives candidates helpful information on performing in-depth research on the target market and enables them to establish more personal connections with potential customers. Candidates can more successfully address particular problems and demonstrate how the product or service satisfies audience needs by personalizing their presentation.

Template 3: Sales Presentation Tips For Salespeople Training Ppt

A thorough manual that provides helpful advice on how to boost self-assurance, deal with anxiety, and make a sales presentation that stands out from the crowd. This template offers guidance on creating an attention-grabbing introduction, keeping the audience's interest throughout the presentation, and making an impactful conclusion. Candidates will learn strategies for combining storytelling, facts, and graphics to give the audience an engaging experience.

Template 4: Tips For Better Sales Presentation Training Ppt

This template offers tips on how to use visual aids effectively, construct compelling anecdotes, and take advantage of body language to create a riveting and memorable presentation. It also underlines how crucial it is to highlight the advantages of the service and show how it might alleviate the audience's problems. Candidates will pick up helpful advice on how to stay upbeat and excited during the presentation.

Template 5: Tips To Create Effective Sales Presentation Training PPT

Candidates can learn strategies for adequately structuring presentations, showcasing product features, and emphasizing consumer benefits to boost sales. The template emphasizes the value of concise, clear, and clear messaging and helps hold the audience's attention. Candidates can produce presentations that are simple to understand and have an impact on the audience by following these guidelines.

(Explore our Sales Objections and Response Templates as these are your toolkit for addressing concerns, building trust, and driving successful conversions through effective objection handling.)

Template 6: Avoid Delivering Memorized Speech as a Sales Presentation Tip

Information on balancing preparation and spontaneity so that the presentation seems natural and exciting rather than overly planned. This sample offers suggestions for flexibility throughout the presentation to handle any unexpected inquiries or audience responses. Candidates can develop a connection with the audience and create a sincere connection by adopting spontaneity and genuineness.

Template 7: Tell A Story as a Sales Presentation Tip 

This template emphasizes storytelling's ability to engage an emotional audience, strengthening the presentation's relatability and staying power. The positive effects of the product or service on customers can are analyzed using success stories, case studies, or personal anecdotes, which candidates encourage. Candidates can elicit feelings and motivate action from the audience by integrating storytelling elements.

Sales presentation interviews are essential to find top-tier salespeople who can propel company growth and cultivate long-lasting customer relationships. Candidates may improve their pitch, stand out from the competition, and raise their chances of getting their ideal sales job by using these best sales presentation interview templates and understanding the techniques offered. It's essential to remember that a candidate can stand out and succeed in a sales presentation interview by being prepared, flexible, and able to connect with the audience.

FAQs on Sales Presentation

1. what is the sales presentation.

A sales associate may present a good, service, or idea to prospective customers during a sales presentation to convince them to buy something or do something else. Successfully closing agreements requires clearly articulating the value of the offering and attending to consumer concerns. A sales presentation seeks to persuade the consumer to choose the offering by highlighting the good or service's advantages and unique selling points.

2. What should a sales presentation include?

A sales presentation includes a solid call to action with a clear introduction, a practical product demonstration, and addressing the audience's needs. Data, statistics, and testimonies can all help to increase the presentation's impact. Keep the audience's interest throughout the presentation by presenting the information well-organized and excitingly.

3. What are the five steps of a sales presentation?

The five steps of a sales presentation are preparation, rapport-building, presenting the good or service, dealing with objections, and concluding with a compelling call to action. Building trust, communicating the worth of the gift, and convincing the audience to act depends on each phase. In planning, you must recognize the audience to customize the presentation. The salesman must project a cheerful, assured tone during the presentation while concentrating on meeting customer demands and highlighting the product's advantages.

4. How do you prepare for a sales presentation?

Researching the audience, comprehending their problems, practicing the pitch, and developing persuasive visual aids that reinforce the message are all things you should do to get ready for a sales presentation. Candidates should practice their delivery to increase confidence and prepare to address any unforeseen difficulties. Candidates can position themselves as informed and dependable sales experts by being intimately familiar with the product or service and skilled at responding to frequent objections. To continuously enhance and perfect the delivery, seeking feedback and iterating on the presentation is crucial. Adopting templates for sales presentation interviews is helpful because they offer structure and direction for creating an engaging and powerful presentation.

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Home Blog Presentation Ideas How to Give A Compelling Interview Presentation: Tips, Examples and Topic Ideas

How to Give A Compelling Interview Presentation: Tips, Examples and Topic Ideas

Interview presentations have now become the new norm for most industries. They are popular for sales, marketing, technology, and academic positions. If you have been asked to deliver one for your job interview presentation, prepare to build a strong case for yourself as a candidate.

Giving a general presentation is already daunting. But selling yourself is always the hardest. Spectacular credentials and stellar expertise don’t count much if you cannot present them clearly, which you are expected to do during your interview presentation.

So, let’s prime you up for the challenge. This post is action-packed with job interview PowerPoint presentation examples and will teach you the best way to do a presentation without stressing too much!

Table of Contents

What is an Interview Presentation?

What should an interview presentation look like, how to prepare for a job interview presentation: the basics, define your structure, what slides to include, how to come up with 15-minute interview presentation ideas, how to conclude your interview presentation, how to prepare for an interview: the final tips, what to do at the first interaction with the company elevator pitch for interview, presentation design tips, how to overcome presentation anxiety, tips on maintaining positive body language throughout the presentation, your final act.

An interview presentation, also known as a job interview presentation or interview portfolio, is a formal and structured way for candidates to showcase their skills, qualifications, and suitability for a specific job position during an interview. It goes beyond the typical Q&A format of interviews, allowing candidates to demonstrate their expertise through a prepared presentation. Employers commonly request interview presentations in various industries, such as sales, marketing, technology, academia, and management roles. These presentations serve several important purposes: assessing communication skills, evaluating cultural fit, measuring expertise, analyzing problem-solving skills, and observing presentation skills. While the specific format and requirements of interview presentations vary widely, candidates typically receive guidelines from the employer regarding the topic, duration, and any specific criteria to be addressed. In essence, an interview presentation is an opportunity for candidates to make a compelling case for their candidacy, showcasing their qualifications, experience, and suitability for the job. It requires careful preparation, effective communication, and the ability to engage and persuade the interview panel. A successful interview presentation can significantly enhance a candidate’s chances of securing the desired position.

Think of your interview presentation as a sales pitch.

Your goal is to convince the human resources team that you are the best candidate. The kick here is that you will present to a warm audience – you already impressed them enough with your resume to be called in for an interview. We recommend generating a strategy and presentation based on a 30 60 90 Day Plan .

Employers request interview presentations for a few simple reasons:

• To assess your communication and public speaking skills.
• To understand whether you are the right cultural fit for the company.
• To develop a better sense of how well-versed you are in the domain .

So, your first job is ensuring your presentation fits the criteria. Review the company’s job description again and jot down all the candidate requirements. Take the time to read about their company values and mission. Be proactive and ask precisely what you should cover during your presentation.

Most interview presentations will differ in content and style, but here’s a quick example to give you more context:

[ Use This Template ]

Before you get elbow-deep in designing that PowerPoint for a job interview presentation, do some scouting and reach out to the HR team with a few questions.

You want your presentation to be on-point and technically accurate, so ask your contact the following:

• How long should an interview presentation be? Fifteen minutes is the golden standard, though some employers may ask to cut it down to just 10 minutes or extend it to 20-25.
• Who exactly will be present? A conversational presentation would undoubtedly be welcomed by your peers and a team leader but may appear too casual for the senior managers or board of directors.
• Does the HR team have a particular agenda in mind? Ask some leading questions to understand what kind of skills/experience they want you to demonstrate. If needed, use a proper agenda slide to include your content.
• What’s the IT setup? Should you bring your laptop? Do you need an adapter to connect to their projector? What kind of presentation software have they installed – PowerPoint, Keynote, Google Slides?

Everyone appreciates clarity.

In fact, 89% of professionals state their ability to communicate with clarity directly impacts their career and income.

Your presentation should flow, not rumble. Make sure that your story is easy to follow and your key message is easy to digest, remember, and pass on. If you want people to retain your main points, opt for the following structure:

Source: this infographic was created with  3 Steps Editable 3D Ladder Infographic

Here’s an interview presentation example styled in this fashion.

What is: The company’s presence in the Middle East is low. Only 15% of revenues come from the top markets.

Why this matters: The UAE fashion market alone is expected to grow at a CAGR of 21% during the next five years.

What could be: I have helped my previous employer open a flagship store in Dubai, have a lot of industry contacts, and am familiar with the local legislature. Your brand can expect a 17% revenue growth within one year of opening.

You can find even more ideas for designing your presentations in this post .

The choice of slides will largely depend on whether you are asked to talk about yourself or present on some task that you will be required to do as part of your job (e.g., create marketing campaigns).

Most interview presentation templates feature the following slides:

• Opening Slide
• Quick Bio/Personal Summary
• Career Path
• Education timeline
• Key Skills and Expertise
• Case studies/examples of the problems you have solved at your past jobs
• Your vision for your future role.
• What exactly can you bring in as the candidate (we will come back to this one later on!)

Can’t figure out where to start? Check out our AI PowerPoint generator to create an entire interview slide deck in a couple of clicks, or just download a job interview template . Swipe down to learn from the either of the following job interview presentation samples.

Typically, a talent acquisition team will suggest broad interview presentation topics for you. For example, if you are applying for a sales position, they may ask you to develop a sales presentation for some product (real or imaginary).

Some employers will request a short presentation about you or your hobbies to understand whether you are a good “fit” for the team and share the company’s values. Remember this: your audience will be assessing your aptitude for the role, no matter which topic you were given.

In fact, the interviewers at this point don’t care that much about your experience and skills. They want to know how you can apply those to solve the company’s pressing problems – meet sales targets, improve ROI from social media marketing or help them earn more revenue.

Your job is to make an educated guess… predict the most wrenching problem, and pitch your “magic pill” during your interview presentation.

I know what you are thinking – but how do I find the right opportunity/problem to tackle?

Businesses across different industries pretty much struggle with the same generic challenges related to either of the following:

Your topic should clearly address one of these areas and offer a potential roadmap for solving some specific problem within it.

Let’s say that you are applying for a sales role. Clearly, you will want to tackle the “customer audience” set of problems. To refine your idea, ask yourself the following questions:

• Can you think of a new customer segment the company should target? Who are they, what do they want, and how you can help the company reach them?
• Do you have a network or experience to identify and pitch new clients?
• Can you think of new collaboration opportunities the company could use to attract a whole new niche of customers?

So a sample job interview presentation about yourself should include a series of Problem & Solution Slides , showing exactly how you will address that issue if the company hires you.

Here’s another PowerPoint presentation about yourself for job interview example worth using – incorporate a case study slide, showing how you have successfully solved a similar problem for your past employer.

Wrap up your presentation by laying out the key steps the company needs to take. Give an estimate of how much time it will take to tackle the problem, and what changes/investments should be made.

Your conclusion should tell this: “Hire me and I will solve this problem for you in no time!”.

Source: StockSnap

Dial-Up Your Power

Take a deep breath and strike a “power pose” before you enter the room.

According to her research, power posers performed better during interviews and were more likely to get hired. Another study also proved this theory: unaware judges gave major preference to the power-primed applicants. So yes, pep talks do work!

The first 30 Seconds Count The Most

What you do and say in the first 30 seconds will make the most impact. Psychological  research  shows that listeners form opinions about your personality and intelligence in the first 30 seconds of the interview. So be sure to start with a compelling opening, framing exactly how you want to be perceived.

Try To Appear Similar to the Interviewer

Lauren Rivera, a professor from Kellogg School,  came to the conclusion that interviewers tend to hire “people like them” .

Even the top human resource management folks fall for this bias and tend to base their evaluations on how similar a candidate is to them, instead of trying to decide whether the person’s skill set is ideal for the position. So to be liked, you will have to act relatable.

Back up your statements with facts

To deliver a presentation with a bang, you can make use of pre-analyzed facts to support your hypothesis. Make sure to do your homework, study the company and its competitive landscape, and do the professional work you would have done as a member of the company crew. At some point in your interview presentation, you go “off the script”, and pull out a bunch of documents, supporting your statements.

For example, you can give away a quick plan indicating a number of things the employer could do today to save money, even if they don’t hire you. Make sure to be meticulous; your work will speak for you. But giving away this work will show the employer your commitment, skills, and focus.

And that’s exactly how to make your job interview presentation stand out. Most candidates just ramble about their skills and past career moves. You bring specificity and proof to the platter, showing exactly what makes you a great hire fair and square.

Within a selection process, there are many interactions (interviews and dynamics) that you must successfully complete in order to be the next selected candidate. One of your objectives in this first interaction should be to generate a great first impression in the company. For this, we recommend using the Elevator Pitch for Interview technique.

The Elevator Pitch for Interview will allow you to present yourself in a solid and professional way in less than 60 seconds, in order to generate an outstanding first impression.

What is an Elevator Pitch for an Interview?

The Elevator Pitch is a condensed speech about yourself that aims to generate engagement in no more than 60 seconds. Entrepreneurs widely use this type of speech to persuade investors and job seekers in job interviews. Your Elevator Pitch for the Interview will generate a great first impression to the employer and be better positioned than other candidates. If your goal is to make a convincing presentation in a job interview, your Elevator Pitch needs to be well crafted.

How to Make an Elevator Pitch for an Interview

There are many ways and tips to make an excellent Elevator Pitch for a job interview. This section provides you with essential advice to make your interview more convincing.

Identify your target

You need to know to whom you are presenting yourself. Is it a recruiter? or an executive?. Your Elevator Pitch will change depending on the receiver.

Comprehend the needs of the hiring company

Make an advanced study about the search requirements for the job position. Identify your strengths. Highlight them. Demonstrate your experience. Identify your weaknesses. Show that you have a profile that seeks constant improvement

Create a clear, concise, and truthful Elevator Pitch

This point is critical. Your Elevator Pitch must be clear, concise, genuine, and impactful. Go from less to more. Generate a real hook in your audience. Try not to go off-topic or talk too much, and be brief in everything you want to say.

Speak naturally and confidently

If you can speak fluently and naturally, you can show a confident profile. Show you know what you are talking about and what you want.

Elevator Pitch Example for Job Seekers

This section illustrates an Elevator Pitch Example targeted to Recruiters. It will help you put together your own.

“My name is [NAME]. After graduating with a degree in Business Administration, I have spent the last five years accumulating professional experience as a Project Assistant and Project Manager. I have successfully managed intangible products’ planning, strategy, and launch these past few years. I was excited to learn about this opportunity in Big Data – I’ve always been passionate about how technology and the use of information can greatly improve the way we live. I would love the opportunity to bring my project management and leadership skills to this position.”

Ways to avoid common mistakes in your Elevator Pitch

Keep in mind the following points to avoid making mistakes in your Elevator Pitch for an Interview.

Don’t hurry to make your Elevator Pitch

The Elevator Pitch lasts approximately 60 seconds. Do it on your own time and naturally, as long as you make it clear and concise.

Do not always use the same Elevator Pitch for all cases

One recommendation is not to repeat the same Elevator Pitch in all your interviews. Make changes. Try new options and ways of saying the information. Try different versions and check with your experience which generates more engagement and persuasion.

Make it easy to understand

Articulate your pitch as a story. Think that the person in front of you does not know you and is interested in learning more about your profile. Don’t make your Elevator Pitch challenging to appear more sophisticated. Simply generate a clear and easy-to-understand narrative, where all the data you tell is factual and verifiable.

Don’t forget to practice it

Practice is the key to success. Your Elevator Pitch for Interview will become more professional, convincing, and natural with practice.

How to End an Elevator Pitch?

An essential aspect of ending an Elevator Pitch for an Interview is demonstrating interest and passion for the position. You have already presented yourself and established that you have the necessary background for the job. Closing with phrases revealing passion and attitude will help reinforce your pitch.

We recommend you use expressions such as:

“I have always been interested and curious about the area in which the company operates, and it would be a great challenge for me to be able to perform in this position.”

“I have been interested in moving into your company for a while, and I love what your team is doing in IT.”

“I would like to advance my career with an employer with the same values. I know that thanks to my profile and experience, I can make excellent contributions to your company.”

Keep It Visual: Use visuals like images, graphs, and charts to convey your points effectively. Visuals can make complex information more accessible and engaging. Consistency Matters: Maintain a consistent design throughout your presentation. Use the same fonts, color schemes, and formatting to create a cohesive look. Practice Timing: Be mindful of the allotted time for your presentation. Practice to ensure you can comfortably cover your content within the time limit. Engage the Audience: Incorporate elements that engage the audience, such as questions, anecdotes, or real-world examples. Interaction keeps the interview panel interested. Use White Space: Avoid cluttered slides. Use white space to create a clean and uncluttered design that enhances readability.

Presenting during a job interview can be nerve-wracking. Here are some strategies to overcome presentation anxiety:

• Practice: Practice your presentation multiple times, ideally in front of a friend or mentor. The more you rehearse, the more confident you’ll become.
• Visualization: Visualize yourself by giving a successful presentation. Imagine yourself speaking confidently and engaging the audience.
• Breathing Techniques: Deep breathing can help calm nerves. Take slow, deep breaths before and during your presentation to reduce anxiety.
• Positive Self-Talk: Replace negative thoughts with positive affirmations. Remind yourself of your qualifications and the value you bring to the role.
• Focus on the Message: Concentrate on delivering your message rather than dwelling on your anxiety. Remember that the interviewers want to learn about your skills and experiences.
• Arrive Early: Arrive at the interview location early. This gives you time to get comfortable with the environment and set up any technical equipment you use.

Maintain Good Posture: Stand or sit up straight with your shoulders back. Good posture conveys confidence and attentiveness. Make Eye Contact: Establish and maintain eye contact with your audience to show confidence and engagement. Use Open Gestures: Employ open gestures, like open palms and expansive arm movements, to convey enthusiasm and openness. Smile and Show Enthusiasm: Genuine smiles and enthusiastic facial expressions demonstrate passion and eagerness. Control Nervous Habits: Be mindful of nervous habits like tapping or fidgeting, which can distract your audience and convey anxiety.

Stop fretting and start prepping for your interview presentation. You now have all the nitty-gritty presentation tips to ace that interview. If you are feeling overwhelmed with the design part, browse our extensive gallery of PowerPoint templates and cherry-pick specific elements ( diagrams , shapes , and data charts ) to give your interview presentation the top visual appeal.

Here you can see some 100% editable templates available on SlideModel that could be useful for preparing an interview presentation.

1. Versatile Self-Introduction PowerPoint Template

Use This Template

2. Professional Curriculum Vitae PowerPoint Template

This a sample of PowerPoint presentation template that you can use to present a curriculum and prepare for a job interview presentation. The PPT template is compatible with PowerPoint but also with Google Slides.

3. Modern 1-Page Resume Template for PowerPoint

4. Multi-Slide Resume PowerPoint Template

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Sales Presentation for Interview: The Dos and Don’ts

• July 31, 2022

When I was first starting out in sales, I remember being so nervous about giving a sales presentation for interview. I would practice over and over again, but as soon as I got in front of the room, all my carefully rehearsed words would fly out of my head.

If you’re feeling similar nerves about an upcoming sales presentation for interview, don’t worry – you’re not alone. With a little bit of preparation though, you can deliver a killer presentation that will impress your interviewer and land you the job.

Here are some dos and don’ts to keep in mind when preparing for your big day.

What is a Sales Presentation for Interview?

A sales pitch is a chance for you to demonstrate your selling skills.

A sales interview presentation is a great way to show employers your confidence and competence in speaking about a product or service. By preparing and delivering a well-organized presentation, you can demonstrate your ability to communicate effectively and engage with an audience.

A sales interview presentation is an opportunity for a salesperson to demonstrate their selling skills. This is important because selling is a key part of the job.

A sales interview presentation is a key part of the sales process. It allows you to ask the right questions, provide the best answers, and deliver an engaging sales pitch . By preparing for this important step, you can increase your chances of success.

If you want to ace your next sales interview presentation, here are a few steps that will help you get the job offer!

Personality and Professional Image

A huge part of making a successful sales presentation is how you conduct yourself. Building rapport with your prospect, engaging them, and exuding confidence are all important.

When you’re dressing for an interview, it’s important to look professional and put together. Business formal or business casual attire is typically expected, and wearing a hat or lounge clothes can be deal-breakers.

When participating in a video call with potential employers, it is important to be aware of your surroundings and what will be visible on camera. If possible, situate yourself in a professional setting or have your background blurred to avoid any distractions.

Designing The Presentation

Build your own presentation. Don’t be one of the 25% of businesses that use outdated presentation templates.

When you’re creating your presentation, keep in mind that your audience will appreciate a shorter, more concise presentation. The average attention span has decreased from 12 minutes to just 5 minutes over the past decade, so it’s important to make your point quickly and effectively.

Business managers have limited time and may not have the attention span to sit through another presentation or report.

Citing facts is a great way to get someone’s attention, but you need to make sure they’re from a reliable source. While Wikipedia articles can be useful, they can often be edited, so it’s best to use another website.

Visuals are an effective way to convey your message as they are processed by the human brain 6,000 times faster, and are 6 times more memorable than words.

A helpful tip is to limit the information on each slide to three key points. This will make it easier for your audience to understand and remember the points you are trying to make. Introducing each point one at a time will also help with this.

Avoid using many slide decks as this can be a distraction.

After you have completed writing your presentation, it is time to practice. Get colleagues, friends, and family to listen to your presentation after you have memorized the script. This will help catch any errors you may have missed .

They might find mistakes that you missed.

After your practice sessions, ask your audience to quiz you. They should ask tough, probing questions.

This will help you be prepared for anything that is thrown your way during the presentation so that you can stay confident and on track.

Steve Jobs was a master at giving presentations. His audiences would often give him standing ovations at the end of his talks.

Although he was a master of presenting, Steve Jobs would still practice his script for an average of two full days before going on stage. It can be difficult to put that much effort into practicing, but if you can manage to practice for a few hours, you will see significant improvements in your performance.

Preparing for Your Mock Presentation

A great way to prepare for a mock interview is by sending a pre-interview email to the interviewer that confirms the time of the meeting, the topics of discussion, and the goals of the conversation.

Before you begin your presentation, it is essential that you have done your research. Familiarity with the company’s culture and the content of your presentation will help to ensure that you are choosing a relevant company and buyer persona.

Your presentation is what your interviewer is going to be watching. These are some pointers to keep in mind when making your presentation look clean and polished:

• 5-10 slides maximum
• Consistent company theme: logo, color palette, imagery
• Have a clear agenda
• Minimal wording

The most important step before a mock interview is to prepare. Know everything about your upcoming presentation and be able to answer any question that the interviewer throws at you.

After you feel that you’ve rehearsed enough, continue to rehearse. This will allow you to smoothly and naturally flow through your pitch.

Delivering a Great Sales Presentation for Interview

On the big day, make sure to arrive 15 minutes early. This should give you enough time to check in, set up your presentation, use the washroom, and do anything else before it’s time to meet with your interviewer.

The first minutes of a sales presentation are extremely important. Make sure you prepare both mentally and physically before walking in.

Remember to keep making direct eye contact, and speak in a clear, confident voice. Your sales skills are what have gotten you to this point, so use them to your advantage!

Stand up straight with your arms at your sides , give a firm handshake, smile often, and ask questions to keep your audience engaged .

Discovery Questions During Sales Presentation for Interview

Start your meeting with a few discovery questions that help to uncover a prospect’s needs.

Questions you can ask include:

• What problem are you trying to solve ?
• What are your goals?
• When do you need to achieve these goals?
• What is your budget?
• Who is involved in the decision ?
• Are you exploring other options?
• When are you planning to make this decision?
• How can I help make this easy?

Making Your Sales Presentation for Interview

During the pitch, make sure you demonstrate the knowledge you have of the products, the company, and the competitive environment. Be prepared with high-level information on what differentiates you from the competition.

When educating customers, it is important to be focused and succinct in your presentation in order to avoid lingering on one topic .

Use the answers you discovered during your research to incorporate into your presentation. Also, be prepared to address any objections to your proposal.

If you are unable to answer a question, do not try to fake it. Simply refer them to someone more knowledgeable or offer to send a reply in a follow-up email.

If It Doesn’t Go Well: Don’t Panic!

No matter how your sales pitch goes, never fear – there’s always something unpredictable in sales!

If it doesn’t go well, don’t panic! Take a deep breath and restart where you left off . You can do this!

Just because you made a mistake doesn’t mean you won’t close a sale. What’s important is how you recover from it.

You can always apologize if you need to and ask for feedback on how you can do a better sales presentation in the future .

Close The Meeting

End your presentation by summarizing your key points and discussing the next steps. Schedule a follow-up meeting to discuss them.

Don’t just leave without a plan for your next interaction with that prospect.

Post-Presentation Feedback

After your pitch, be prepared to receive feedback from your prospect. Be open to their suggestions, and thank them for their input.

If you’re asked for feedback from someone, be as honest as possible. Don’t overpraise yourself, but don’t undersell yourself either.

Send a thank-you email to the prospect that summarizes the conversation you had with them.

When conducting sales demos, you don’t need to have a deep understanding of the product or solutions. Instead, the focus should be on how you demonstrate, how you engage, and your commitment to the interview.

So, don’t worry about not having an in-depth knowledge of the product or service. Just be enthusiastic, and let your natural personality shine.

Conclusion: Sales Presentation for Interview

When it comes to giving a sales presentation for interview, there are some dos and don’ts that you should keep in mind. By following these tips, you can deliver a killer presentation that will impress your audience.

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6 Powerful Sales Interview Tips (Ft. Sales Pros Who GOT The Job)

How do you sell yourself in a sales interview?

That’s what we’ll answer in this sales interview tips guide.

In my conversations with junior and senior sales executives, I discovered that it boils down to technical skills, deep passion for their fields, and an insane amount of research . 

This guide is broken down into two major sections.

To begin, you’ll learn how to create a compelling sales presentation from sales executives who got the job. Next, you’ll hear from senior sales executives on the traits that differentiate A+ sales representatives from the competition. 

By the end of this guide, you’ll know how to prepare for the toughest interview questions ahead, beat the pre-interview nerves, and get that dream sales job— like the pro that you are!

Part I: Sales Interview Tips from Junior Sales Executives in SaaS Startups

Tip #1. research the company’s current and future outlook .

Michael Weinstein cites the mock presentation as the most challenging part of his sales interview. 

The enterprise account executive, who also runs Sales Trax on the side, was tasked with presenting the company’s product to the hiring manager and VP .

Michael began his preparation by researching the company’s website. He also read about the company on Gartner and Forrester and watched the latest keynote speech.

Based on these resources, Michael was able to determine the direction of the product and position his presentation accordingly. He even signed up for the company’s free trial and incorporated it into his slides. 

“I tried to learn where the business was heading to, not just where it had been previously. This way, I communicated that I really cared about their business.” Michael Weinstein, enterprise account executive

“It wasn’t anything pretty,” shares Michael. “But it showed I really wanted the job. And it worked!”

Tip #2. Get Clear on the Company’s Best Customers

Léonore Fabre joined PickYourSkills six months ago, and she still remembers her interview like it was yesterday.

The junior sales executive had received an email from the head of sales, instructing her to share how she would pitch to the startup’s ideal customer .

After receiving the product documentation and the names of a few current clients, Léonore got to work:

• Create a fictional company to identify the decision-maker among the different software buyers 
• Research the decision-maker’s daily challenges
• Research the PickYourSkills website, blog, and social media accounts (Léonore’s goal here is to validate the pain points she identified from stages A and B) 
• Study the product documentation and highlight the relevant benefits when pitching to the decision maker

She also asked several sales qualification questions to uncover the right needs and create an interactive pitch (e.g., “What’s your current biggest challenge regarding planning management?”).

While we’re on the subject of questions, here are a few that Nathan Hughes, digital marketing and SEO manager at Diggity Marketing , suggests you should consider if you’re applying for a managerial position :

• Why do you want to work in sales?
• How comfortable are you with data analysis?
• What do you think are the essential skills and qualifications for success here?
• Why do you want to be a sales manager?
• What do you think motivates reps the most?
• What made you successful as a sales rep? How will your processes inform how you manage your team?
• How important is money to you?
• What do you think makes for a successful sales rep coaching session?
• What do you like and dislike about the sales process ?
• How comfortable are you with technology?
• What training method is most effective for new reps?
• What do you think it takes to be a good leader?
• What does a good manager need to do within this organization?

Part II: Sales Interview Tips from the Hiring Managers and VPs of Sales

Tip #3. obsession with company’s best customers.

[Author’s note: This is similar to Tip #2, but we’re adding it anyway as it reinforces the importance of customer research. Only this time around, you’ll hear from the hiring manager’s perspective.]

Swann Bruno, the head of sales at PickYourSkills, wants his sales reps to have “a true, genuine interest in their ideal customers.”

“During the interview, the candidate needs to show us they are curious and genuinely interested in what we do for our clients , their pains, and how to find the best solutions to their problems. They need to find the best way (in their opinion) to package and sell our product by understanding what our prospects are looking for.” Swann Bruno, head of sales at PickYourSkills

Tip #4. Deep Knowledge of Sales Stack

The ideal sales candidate boasts a history of experience and value creation using a customer relationship management (CRM) platform, says Daivat Dholakia, the director of operations at Force by Mojio .

Recounting his experience hiring a senior sales manager, Daivat shares with Breadcrumbs: 

“While we’ve previously trained people without prior experience using a CRM, I felt we were finally at the point where we needed new senior hires to jump straight into implementing our strategy using our system .”

The startup made significant progress with its sales after bringing on a senior sales manager with Salesforce and Pipedrive experience. The best part: Daivat was able to cut down the onboarding and training process .

“Our senior sales manager immediately adapted to our workflow and joined in without much of a hitch,” adds Daivat.

“I can’t tell you how much easier it was than trying to bring a newcomer (even one with prior sales experience) up to speed.”

Pro Tip : Download the chrome extension WhatRuns . It’ll show you the CRM and other apps that power your dream company’s website. Locate the tools under “Sales and Marketing.” 

Tip #5. A+ Communication Skills

Ravi Parikh prioritizes verbal and written communication skills . The CEO of RoverPass says:

“Anyone can follow a script or write from a template, so that’s not what I’m talking about. What I’m talking about is the ability to quickly and efficiently communicate with customers in a well-put-together, professional, and grammatically correct manner that casts your startup in a good light and helps you achieve your sales goals.”

For RoverPass, setting this high standard led to a noticeable improvement in lead generation . 

“When people reach out about a prospective purchase, receiving a reply that is poorly worded or informal can be a huge turn-off ,” explains Ravi. 

“High levels of communication help you win over customers, close sales, and receive good recommendations from customers.”

Tip #6. Hire the Technically-Inclined

According to Tim Clarke, the best SaaS salespeople are comfortable discussing technology based on his years of experience.

The director of sales at SEOblog explains:

“A highly technical category needs a sales rep with strong attention to general technology trends and developments. It’s not enough to just know your product . You must also understand its integration and impact that fit other tech products.” Tim Clarke, director of sales at SEOblog

The technical sales reps are like strategic advisors in their fields, according to Tim. Technical questions won’t throw them off . They can quickly identify the most appealing features to buyers and educate them on making the most out of them. 

“It’s easier for these technical sales reps to convince prospects that our product is the best choice.”

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Nail Your Mock Sales Pitch and More with These Sales Interview Tips

These results-backed sales tips should help calm the pre-interview nerves and position yourself as the best candidate for the job.

Here’s a checklist that summarizes everything you’ve just learned. Make sure you tick all these boxes:

• Research company’s current and future outlook to determine the content and flow of your presentation. 
• Get clear on the company’s best customers . Your mock sales pitch should speak to their pain points and desires.
• Familiarize yourself with the company’s product . Go beyond the standard features and benefits. Understand how it plays a role in the entire ecosystem. 
• Master the company’s sales stack —or at the very least, have a working knowledge of it. Download the Chrome extension WhatRuns to find out the CRM (or other apps) that run the company’s website. 
• Brush up on your written and verbal communication skills . It’ll show yourself and the company in a positive light, attract sales and accelerate revenue in the long road ahead.

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How to Prepare for a Mock Sales Presentation in a Job Interview

8 Steps to Crush the Mock Sales Presentation in the Job Interview

Interviewing for a sales job is nerve racking enough as is. From the initial phone screen with a recruiter, to a few different in-person interviews with members of the sales team, to completing any assessments or projects, to meeting with the hiring manager…it can be a lot.

You’ve done it all and made it to the final stages of the sales interview process seamlessly. Well done.

Now you’re onto one of the last steps of the process… completing a mock sales presentation.

What is a mock sales presentation?

A mock sales presentation is a common exercise during the sales interview process for companies to gauge a candidate’s ability to present a product/solution, as well as determine how that candidate runs a meeting, and holds the attention of a room. The hiring manager is trying to understand the candidate’s ability to sell, and determine if they are the right salesperson to hire who can effectively sell the value of their product/service to a decision maker. They are evaluating your hard and soft selling skills.

As a contending candidate for the sales job you’re interviewing for, the mock sales presentation is an opportunity for you to do your homework, practice, and come prepared to knock the sales presentation out of the park. OR it’s a chance for you to not prepare, “wing it,” and throw away your chances of getting the job offer.

Now let’s assume if you’re reading this post, you want this sales job and want to crush your mock sales presentation. If that’s the case, read on…

Here are 8 steps to help you prepare for your mock sales presentation.

1. Embrace the Awkwardness of Role-Playing

A mock sales presentation is role-playing. It’s make believe, it’s weird, it’s awkward…it’s supposed to be. That is the point. Companies want to see how you perform and what you do when you are asked to do something outside of your comfort zone. Go own it.

2.  Do Your Homework

Collect the necessary information you need to prepare for this assignment. Usually, the company will provide you with a scenario and sales presentation details, including: where are you in the sales cycle, the goal of the meeting, reading materials, an itinerary with titles, and a slide deck to work off of.

If they do not supply this information, ask for it. You would have all this information going into a real sales meeting, so you should have it now.

3. Understand You Are NOT an Expert

In preparation for your presentation, understand that you are NOT supposed to be a complete expert on this company or their products…that is not the point of exercise. You want to be knowledgeable of the company and its products, but this is a test of your soft skills and how you present. You do this every day. Show them how you do it.

{ Related Article: 30 Ways to Ruin an Interview in 30 Seconds }

4. Do Not Go Overboard With Your Slide Deck  

You will build out a slide deck of content, do not go over the top. Try not to make too many slides. There are great tools and technology that can help you outline your presentation. Remember that PowerPoint is a tool to help present but that it is not THE presentation. You should also email the slide deck to yourself before the meeting and you may also want to have a few print outs just in case.

{Get Even More Prepared! Watch this Video on How to Prepare for a Mock Sales Presentation Below}

5. Set the Stage for the Performance 

Game day is here. You’ve prepared and practiced, now it’s time to perform.

• Show up to the office early (don’t be late). Arriving 10-15 minutes early is appropriate, especially if you need time to set up your presentation.
• Dress the part (professional attire is always your best bet). You don’t want an outfit that distracts your audience and takes away from your presentation. Keep it classy with a suit and tie (no Daffy Duck ties), or a dress/skirt and simple blouse. 
• Have your slide deck and other materials with you. Technology may not always cooperate so make sure you have everything you need to present if things go awry.
• Set the stage before going right into the role-play. When you enter the room for the mock sales presentation, reconfirm who everyone is (the parts they play) and where you are in the sales process. Once all of that is clear, it’s showtime. 

6. Give the Shakespearean Performance of a Lifetime

It’s time to relax and do what you do… SELL .  Stand up with confidence, high energy, make eye contact with everyone around the room, and talk TO your potential customers, not AT them.

They will chime in with questions. Some of the questions will be fair and some of them will not. Do not get frustrated or disheveled. Remember, this is make believe.  If you are asked a question that you do not know the answer to, don’t sweat it. That happens all the time in sales. However, do not make up an answer. You would never do that in a legitimate sales meeting so do not do it now. Slow it down, tell them that you do not know the answer but you will do the necessary research to get the answer to him/her by the end of day.

7. Wrap Up With Q&A…Then CLOSE

Like with any sales presentation, make sure you allow the panel to ask questions. Even if they are asking questions throughout the presentation, still give them some time for Q&A to wrap up with you. Again, you would do this in a real sales meeting, so do it here too. And DON’T FORGET TO CLOSE. Just like in any sales meeting, you need to close and ask about next steps.

8. Break Character

Lastly, at the end of the presentation when there are no further questions, it’s time to break character and look for feedback and coaching on your mock sales presentation. 

Get back to the interview and ask the hiring manager, “What did you like most about the presentation?”, “What did you like least?”, “What could I improve on?”, “Would any of this approach fit into this sales model?”’ 

You are showing them that you do not know it all and that you are coachable. They will provide you with some candid feedback and voice their concerns.

*Remember to close the interviewer . After this presentation ask about next steps in the interview process. Make sure you are a top candidate moving forward in the process.

The mock sales interview is a unique step in the interview process and a step to move top candidates towards offer stage. Take pride that you made is this far in the process, and make sure you take the time to prepare and excel at this stage of the interview. Practice makes perfect. Review these 8 mock sales interview steps and go get the job!

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8 Steps to Ace Your Sales Interview Presentation

You’ve gone through the first formal interview and nailed it. However, now you’ve just received a call from the hiring manager that they want you to complete a sales interview presentation before you receive a job offer. As if the interview wasn’t nerve-wracking enough, you’re now asked to push yourself even further to achieve your dream job.

However, it’s pretty standard for roles to require an interview presentation because it tests the skills of their potential employees, so they know they’re investing in their ideal candidate.

Plus, depending on the role you’re applying for, this skill might be absolutely essential. Especially since 70% of all jobs involve some form of public speaking. Employers want to make sure that you’re able to perform the same way you interview.

In this article, we’ll deep dive into what an interview presentation is, how you can prepare and deliver a killer presentation, and the steps to take after the presentation.

What Is a Sales Interview Presentation?

A sales interview presentation is an opportunity for you to show your skills through a live demonstration. Whether this is a sales pitch or product, employers want to see how competent and confident you are speaking in front of others while presenting the information.

The sales interview presentation is a salesperson’s chance to prove themselves and their selling skills since that’s what they’ll have to do within their job duties. 

Asking the right questions, providing the best answers, and delivering an engaging sales pitch can all lead to success in this crucial part of the sales process. So if you want to get that job offer, here are eight steps that will help you ace your next sales interview presentation out of the park!

1. Understand What’s Expected from The Presentation

When you’re told that you’ll need to present a sales interview presentation, you’ll want to take the time to ask the hiring manager for some more information. 

• What are the sales goals? 
• What type of product will you be presenting? 
• How long should your sales presentation last? 
• Will you be able to use a digital display, or is this an informal speaking presentation? 

Make sure that you understand the audience for the presentation. This way you know the expertise level and knowledge they will have about the topic you’re presenting on. From there, you’ll be able to put together a presentation that fits your potential companies needs.

2. Add Visual Aids to Your Presentation

Visual aids can genuinely make the sales interview presentation come to life! Employers want to see how well you can communicate. Using visuals will only enhance your presentation and the amount of engagement on your proposal. However, it’s essential to know your audience and what type of content will hold their attention. For example, you don’t want to show funny images to a serious crowd.

Use a PowerPoint or  Keynote  with images that complement your message, data tables highlighting numbers and statistics, or even a funny meme. Anything visual should go on slides during your sales pitch, so employers get an idea of who you are as a sales professional. The more interactive your presentation is, the better it’s going to drive home what you’re saying at any given moment in time.

3. Make A List Of Go-To Questions

Presentations usually end with questions, so make sure you’re prepared to answer any inquires on your content. If you’re not confident in your sales skills, now is the time to brush up on some sales questions that might come up.

Here are a few examples of sales-specific questions you may be asked after your presentation: 

• What’s the key benefit or feature? 
• How does this product compare with our competitors? 
• When will it be available for purchase? 
• If someone buys one today, how much more could they save by making a larger order over a more extended period?

Being prepared with extra information will show that you can handle objections and questions without a problem.

4. Dress The Part

Wearing appropriate attire is crucial if you plan on getting through this part of the sales process unscathed. Of course, business attire is the best option, but it’s always better to be overdressed than underdressed.

Dressing well will also help you feel more confident and professional, making a sales presentation even easier to deliver confidently. Plus, if you’re interviewing for a sales position, then this should come as second nature anyways!

5. Practice Your Presentation Out Loud To Yourself

Especially when it comes down to public speaking, practice really does make perfect. So practice your sales pitch out loud, either in front of a mirror or preferably someone else who can provide feedback on your delivery skills and pointers that you may have missed during preparation. If something doesn’t seem to flow, change the wording or content to make it more exciting for your audience!

Ensure all of these elements are covered when you’re practicing: introduction, product information (including features/benefits), closing questions, and a call to action. You’ll want to give it your all to show how you can become a valuable asset to your future company, and being prepared helps you to do just that!

6. Prepare Your Notes

When you’re presenting a sales interview presentation, it’s essential to have your notes in front of you as well so that the information is fresh and easy to remember. In addition, this will make for a more straightforward sales pitch because there are fewer worries about forgetting key points or getting lost during the presentation.

The easiest way to prepare your notes may include writing them at the bottom of your digital slides, keeping content on your slides as a reminder, or writing on notecards.

7. Stay On Topic

When you’re creating your presentation, you want to ensure that you’re staying on topic and that you’re keeping your presentation as brief as possible. In addition, ensure that you’ve covered all of the sales points and have reinforced your main point at the end.

It’s essential to be concise because it will help keep your audience’s attention. They won’t get bored by a lengthy sales pitch or presentation, but if too much information is given, there may not be enough time for them to soak in what you’re saying, leading to frustration on both ends.

Consider the 80/20 Rule

You’ll want to ensure that 80% of your slides are informative and insightful, while 20% of your slides are challenging and thought-provoking. This will ensure that your sales pitch is appealing to most people who are listening while still challenging them to think about what you’re saying.

It’s important not to give away too much information or oversell anything. You want employers asking for more instead of falling asleep or tuning out your presentation. 

Delivering Your Presentation 

On the day of, you’ll want to make sure to arrive early to the sales presentation. This will give you time to check in, set up your PowerPoint or Keynote, and use the restroom if necessary before it’s time for your sales interview.

The  first few minutes of a sales pitch are crucial – they’ll help set the tone for everything that follows, so make sure you’re prepared mentally and emotionally as well as physically before walking into your presentation.

Make eye contact, speak clearly, and don’t be afraid to use your sales skills- they’re what got you this far! Some other tips you should remember during the day of your presentation:

• Stand up straight and tall with your arms at your sides, not crossed
• Keep a firm handshake
• Smile often! This will put the interviewer in a good mood.
• Don’t forget to ask questions to keep your audience engaged with your content.

If It Doesn’t Go Well: Don’t Panic! 

No matter what happens during sales presentations, don’t panic. If something unexpected happens or mess up, don’t worry- sales are full of surprises! Instead, take a deep breath, restart where you left off, and continue with your presentation.

Making a mistake doesn’t mean that you won’t get the job. Instead, it’s more important how you move forward from messing up. Don’t be afraid to apologize if you need to. You can even ask for feedback on how you can do a better sales presentation in the future from your interviewer.

What To Do After the Presentation 

After the sales interview presentation, it’s essential to follow up. Follow-up may include thanking them for their time and asking if they have any additional questions before you leave. They may even schedule a second sales demo with someone else in the company who makes the final hiring decision.

This is also an opportunity to ask about the next steps so that you know how long this process will take at the other end (and whether there are any potential issues). Following up can show initiative on your part as well, which might make all of the difference when it comes down to getting hired!

Get Your Dream Job by Shining During Your Presentation

If it’s not already evident by now- public speaking is no easy task. Especially when it’s to impress your future boss and co-workers. But, thankfully, there are plenty of ways that sales professionals and sales managers alike can make their sales pitch more effective. 

A few key points include:

• Practicing out loud.
• Preparing notes beforehand.
• Staying focused and concise during presentations (though not too much).
• Being professional during all phases of the job interview process and following up after any sales presentation opportunity.

Get Your Dream Job Today with Sales Recruiters Dallas Inc

If you’ve been searching for the right sales job for a while, you might not know where to find the perfect match. From searching for the right companies to creating resumes and answering the right interview questions, it can be hard to ensure you get your dream job. Thankfully at  Sales Recruiters Dallas , we’ve got you covered!

A sales recruiter can be your best sales ally for landing your next dream job. We dedicate ourselves to sales, so we know what sales jobs are available and the process involved in securing that sales position. With our deep industry knowledge of sales, we can help you with your resume or cover letter.

If you’re looking for your next career move, contact us today at Sales Recruiters Dallas , or  browse through open jobs  to find the position of your dreams!

How to prep for a mock sales pitch interview + creative ways to stand out

You can include all the fancy words and accolades you want on your resume. What interviewers actually want to see is your sales skills in action.

If you’re gunning for a sales job , it’s almost guaranteed you’ll be asked to do a mock sales pitch for your interview. Nail this pitch, and you’ll have a much better shot at that job you want.

So, how can you set yourself up for success at your next sales interview? Let’s talk about:

What is a mock sales pitch in an interview & why do you have to do one?

How to prep for the mock sales pitch interview, 3 sales pitch examples for your interview: learn how to pitch yourself, creative mock sales pitch ideas for an interview.

By the end of this article, you’ll be ready to walk into that office (or log into that Zoom meeting) with full confidence in your mock sales pitch skills.

Your resume and cover letter explain who you are and what you’ve done, and the questions you answer during your sales interview will tell the interviewer more about your personality and whether you’ll fit with the team.

But the best way to get a sense of whether or not you can cut it as a salesperson is to watch you pitch.

That’s why—nerve-wracking as it may be—most interviewers will have you run through a mock sales pitch during your interview.

Want to ace your sales interview? Here's how to prepare a winning mock sales pitch.

Wondering what to do before your sales interview? Here are 5 tips to help you prepare successfully and woo your interviewer:

1. Have a clear understanding of the company and the product

If the hiring manager asks you to do a mock sales pitch in your interview, you should know what you’re going to be selling. In most cases, this means getting to know the product that this company sells.

Of course, the interviewer doesn’t expect you to have expert knowledge of the product, but you should know enough to sell it properly.

So, research the company and the product. Get to know their style and personality through the sales copy on their website. Watch any videos or demos they have that talk about the product. Read what customers say about them. If it’s a SaaS product, start a free trial and get to know it from the inside.

While doing research about the product, questions might come up. Ask them—shows you’re interested and taking this process seriously. In fact, here’s what Scott Schwartz, VP of Sales at HHAeXchange says about this :

I love when candidates send me questions before the presentation and collaborate with me… it shows me they’re paying attention.

The more you know about the product and industry, the better. So, why not ask someone who really knows?

2. Know the prospects you’ll be selling to

Your interviewer wants to know that you have the skills to adapt to their key audience and speak with prospective customers effectively.

So, as you learn about the company, dig into their customer base and get a sense for their ideal customer profile . What kind of companies work with them? Are their customers all in a certain industry? Is the main target market a particular department inside a company, or even a specific role?

When you walk into a mock sales pitch with a clear understanding of who the company’s main customer is, you are already setting yourself apart from other candidates. Prove to the interviewer that you can speak easily with prospective customers. Take some time to pick up on the lingo, or understand their main concerns.

Again, if you have questions about the company’s customer base, reach out before the interview and ask. This will show that you’re willing to put in the extra effort and that you really want to reach the customers, not just get the job.

3. Remember to showcase your sales strengths, not your knowledge of the product

Like we said above, no one expects you to be an expert on a product you’ve never sold. Instead, focus on this: what makes you stand out as a sales rep?

Throughout your sales career , however long or short, you’ve honed your skills and developed your unique selling style. This is what you want to showcase in a mock sales presentation during your interview.

For example, are you adept at discovering needs? Do you have a unique way of turning objections into benefits ? Are your questions always spot-on? Think of the mock sales pitch as your opportunity to put your best skills on display, and prepare accordingly.

4. Think about how you’ll answer common sales interview questions

While you can never be 100% sure what you’ll be asked during a sales interview, there are a few sales interview questions you will most likely hear in some form or another.

Here are some guidelines on how to answer some of the more common sales interview questions:

Why are you interested in sales?

You want to have a clear reason why you're in sales, and have a strong narrative around it. One of my main questions, when I interview people, is to ask why.

For some people, the reason will just be that they want to make a lot of money. For others, it will be because they have a lot of experience and insight into the particular industry, because they like to communicate with people, or many other reasons. There are no good or bad reasons—but they should be your honest reasons why, and you should have clarity around this.

Why do you want to sell this product? Why do you want to work with this company?

Believing in a product is a good motivation to sell it, which is why most interviewers will ask some variation of this question. Know something about the product and the target market, and you’ll prove you took the time to develop an interest in this sales job with this company (not just any sales job with any company).

When was the last time you missed quota?

If you tell an interviewer that you’ve never missed quota, they’ll assume you’re lying. Because let’s face it, all salespeople miss quota at some point. The point of this question is to poke at your vulnerable spots and see how you handle the pressure. So, talk about missing quota, why you missed it, what you learned from the experience, and how you’ve improved since then.

What was the most difficult/most significant deal you’ve closed?

This is your opportunity to impress, so make sure you prepare beforehand by choosing the right sales story to share. Frame the story well, think about the skills you used to overcome challenges, and give real figures of the deal if possible.

5. Come into the interview with a plan of action

Hiring managers love proactive workers. So, what are your plans starting Day 1 of your new job? How do you plan to start learning the systems and products you’ll be selling? What’s your process for getting to know the unique sales process of this company? How will you get to know the customers and the competitors?

True, most companies will have specific onboarding processes that answer these questions for you. But when you come into the interview prepared with a plan of action to get yourself started, you prove you’re ready to hit the ground running and that you’re the type of worker that takes initiative.

I generally look for people who focus initially on learning—if someone tells me they'd like to start out in the new company by talking to different people on the team, to gain internal knowledge, that's always a good thing.

These guidelines are your starting point to prepare for the interview and mock sales pitch.

At some point, the interviewer will probably ask: “So, tell me about yourself.”

This is probably one of the most common (and often most dreaded) interview questions. In a sales interview, though, this isn’t just a friendly opener. It’s an opportunity to give a pitch that sells yourself.

So, how can you develop a sales pitch that proves you’re the right hire for the position? Here are three sales pitch examples for an interview that will sell yourself as a sales professional:

1. Use common industry problems to capture their interest

How can you help solve the problems that this company is facing?

You know the common struggles and challenges facing sales teams because that’s your world. So, use that knowledge to sell yourself as the solution.

Here’s an example of this from Zety :

Photo credit: Zety

This example pulls at a common industry problem and shows how this salesperson created a solution to that problem.

2. Build a narrative with your experience

It’s no secret that stories are memorable and help get your point across better.

But that’s not an excuse to respond with your life story when asked to tell the interviewer about you.

Instead, frame your career story with a narrative that sells your skills and expertise:

3. Build a pitch based on questions

Creating a sales pitch for an interview is the same as building a pitch to hook new prospects: you need to know their needs before you can present a solution.

So, what are the needs of the company you’re interviewing with? What are they looking for in a sales rep?

Here are some questions you can ask the interviewer to better frame your responses to their needs:

• Is this a new or existing position?
• What did you like about the last person who filled this position?
• What was missing from the last person who filled this position?
• What are your goals for a new [role] in relation to the company?
• How do you hope to benefit from filling this position?
• How is the success of this position measured?

When you ask these kinds of questions, you can connect the benefits of hiring you to the needs they’ve expressed.

You’ve gone through the basic steps of preparing for an interview that includes a mock sales pitch.

But how can you take your mock sales pitch to the next level?

Set the stage where you can

Sometimes you may lack some context during your mock sales pitch. Roleplay can feel a bit stiff and awkward, so embrace that and roll with it. Where you lack context, create it.

For example, start the mock pitch with something like this: “I’m going into this pitch assuming you were an inbound lead and that we’ve established basic product fit on an initial phone call.”

Where you can take some control of the situation, do so. This will allow you to pitch in a more natural way since you’ve been able to set the scene and everywhere knows where they’re coming from.

Focus on qualification

Qualification is a huge part of the sales process, and the hiring manager will want to be clear that you know how to ask the right questions and weave those answers into your pitch.

So, become really good at qualifying your sales leads . Don’t fall into the trap of giving a monologue simply because the situation is a bit awkward. Focus on understanding the prospect's needs and delivering a solution that fits those needs.

And yes, this can even work for the dreaded, “Sell me this pen.” Find out why the prospect needs a pen, and what they want from a pen, then you’ll know how to sell it to them effectively .

Let your personality shine through

You are a unique soul whose style and personality shine through every day as you hit the phones. That should not change simply because you’re doing a mock sales pitch.

The pitch may be fake, but the results are just as real.

So, let your true personality shine through . Be as natural as possible, and make a conscious effort to relax before you begin. Talk to your interviewer like you talk to your prospects every single day. Treat this as a real sales pitch that you’re giving to a real customer, and you’ll feel more like yourself as you pitch.

Remember to close

While it may seem a bit obvious, you should think in advance about how you want to close this deal .

In a real-life sales environment, you would have a specific call to action prepared to move this prospect along in the sales process . Since you’re working with an imaginary sales process, set an imaginary call to action for your mock sales pitch, and push for that next step at the end.

This is part of the pitch that you would never skip or minimize in real life, so treat it the same in your mock pitch.

Show how well you take and use feedback

Many sales interviewers will provide feedback and then ask you to do a second mock sales pitch in your interview.

How you respond to this feedback tells interviewers two important things:

• Whether you’re humble enough to accept criticism from your boss or from peers
• How well you listen to and apply feedback

Basically, the hiring manager wants to know if you’re coachable. A salesperson who accepts and applies feedback will be quick to adjust their strategies and processes to best fit the customers, not cling to old strategies simply because they’re comfortable with them.

Coachability is an important quality for a salesperson, so use this opportunity to demonstrate that you know how to use feedback in a practical way.

Even if the interviewer doesn’t give you feedback, you can proactively ask for their opinion once your mock sales pitch is finished.

Nail your next sales interview and mock sales pitch

Any kind of job interview can be terrifying, but a sales interview with a mock pitch is even worse.

That said, when you’re well-prepared, you can go into that interview with confidence.

Preparation for a sales interview is more than just researching the company and getting to know the product (although that’s important). You need to be ready with the right attitude to sell yourself to the interviewer.

Think of the entire sales interview as just another pitch, and you’ll come at it with the same amount of energy and finesse that you have as you sell every single day.

But there’s always room for improvement.

Want to take your sales pitches to the next level? Take a deep dive into the Ultimate Sales Pitch Guide , with 8 chapters of expert advice on developing, scripting, delivering, and following up on a high-performing sales pitch .

One of the most important skills to master for any sales rep is the follow-up. Whenever I interview a sales rep and I see that they have great follow-up skills, that's a big plus. I've written an entire book on the subject, and you can get it free today:

DOWNLOAD THE FOLLOW-UP FORMULA →

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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Interview presentation preparation tips

The interview presentation is becoming more common in the hiring process. It gives employers a better overview of your general aptitude and provides you with an opportunity to showcase your skills, knowledge, and experience. But how should you prepare for an interview presentation? What should you include? What if it goes wrong?

4th Jun, 2021

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What is an interview presentation?

As you progress further in your career, particularly to executive level, you may be asked to give a presentation for interview. Perhaps you’ve been asked to conduct research and present your findings to a panel, complete a task and show how you approached it, put together a business plan and present your ideas, or even give a presentation about yourself and how you would excel in the role. Whatever you are presenting about, how you approach it should remain the same.

Many people find giving presentations intimidating, especially during an interview when you’re already nervous, but it’s something that you may have to do throughout your career – the sooner you tackle this skill, the better.

Why are you being asked to do a presentation for a job interview?

Many employers opt for a presentation-style interview as it gives a better overview of your general aptitude when compared to, or combined with, a traditional question and answer interview, like a competency-based interview . The interviewer is looking for proof that you can do the job and that you possess the required skills and traits.

Additionally, if you put time and effort into your presentation, this will highlight to the hiring manager that you are committed to the role and enthusiastic about joining the company. How many times have you been asked in an interview ‘Why do you want this position?’ or ‘What is it about this role that attracted you to it?’. They want to know how much you want this position, rather than just any position.

How to prepare a presentation for an interview

Where do you start? What should you include? The presentation is your opportunity to showcase your knowledge, experience, and communication skills as well as your organisational skills and diligence – so start with the job description and person specification and pick out key skills and traits that the company is looking for. Then you can prepare your presentation around what they want to see.

For example, if the business is looking for someone creative, pay great attention to the style of your presentation. If it is looking for someone who is a confident public speaker, spend more time perfecting your speech. If attention to detail is paramount in the role, double and triple check your spelling and grammar. This is a great starting point and gives you something to build your presentation around.

What to include in an interview presentation

Although you may be tempted to go all out and show your potential employer that you are committed to the job, don’t fall into the trap of creating a 30-slide presentation with reams of text. Try to keep each slide short and significant and aim for no more than 10 slides. This ensures the information you deliver is memorable and will help you to stand out from other interviewees. Some interviewers may even give you a specific amount of time for your presentation, make sure you factor this in and don’t go over the time limit – otherwise you may appear to have poor time management skills.

Another way to make sure your presentation engages hiring managers is to include a range of formats to help you illustrate your points. Include graphs, statistics, diagrams, video clips, and images to help break up large volumes of text and maintain the attention of the interviewers.

If you are conducting research as part of your presentation, include quotes from industry leaders and/or research pieces. This gives your points authority and demonstrates your commercial awareness.

You should also try to incorporate the company’s colours, fonts, or style in your presentation. This will show that you have done your research and highlights your brand awareness.

Finally, check your spelling and grammar thoroughly! Small mistakes can really undermine the content of your presentation.

Tips for presenting at the interview

Presenting is a skill which can be learnt. Even if you are not a confident public speaker, the more you practice, the better you will become.

Present confidently and enthusiastically - Remember to speak clearly, make eye contact, and use open body language.

Don’t just read the slides - There is nothing worse than watching a presentation where the presenter has their back to you the whole time just reading reams of text from their PowerPoint notes.

Try not to talk too fast - Make sure you breathe, and take your time.

Practice, practice, practice - Ensure you are well rehearsed so that you are familiar with the structure of your presentation and are able to deliver it smoothly. If possible, practice your presentation with family members or friends to get used to speaking in front of other people.

Arrive early to give yourself time to set up the presentation and settle any nerves - Get comfortable with PowerPoint and presentation equipment. Make sure you know how to work any projectors, screens, or remote controls before you begin to avoid any awkward stumbles or pauses.

Stay within the allocated time - If you have not been given guidance on length, aim for the 10-minute mark. Time your presentation when you are practising to make sure it will fit within the time limit. If you need to reduce the content of your presentation, cut out the least relevant or weakest points.

Be prepared to adapt - You may have practised your presentation in a certain way, but the interviewer might not respond accordingly. Be prepared to be interrupted by questions or further discussion unexpectedly.

Breathe and try to enjoy it - By relaxing, you will find yourself presenting better and, if you enjoy it, your interviewers will respond to that and be better engaged with what you are saying.

Tips for keeping the interview presentation simple

It can take a lot of work to make something simple, yet effective, and when it comes to interview presentations less is often more. Keep it short - As previously mentioned, try to keep each slide short and aim for no more than 10 slides in total.

One idea per slide - To make sure your presentation is clear and concise, each slide should represent a different point/idea you want to make.

Stick to the important bits only - If you don’t think it’s important enough to spend time on, don’t have it on your slide.

Use the 4x6 rule - Aim for either four bullet points with six words per bullet point, or six bullet points with four words per bullet point. This way, your slides won’t look too busy.

Minimal text - Instead of writing paragraphs of text, use bullet points and a minimum font size of 24.

What's better for your interview presentation? Cue cards or presenting from memory?

Should you use cue cards in your presentation for interview or try to present from memory?

The answer to this question depends on what you feel most comfortable doing. If you find that having cue cards will help ease your nerves and ensure that you don’t forget your speech, then there is nothing wrong with that.

However, if you choose to use cue cards, you should not rely too heavily on them. You shouldn’t stand in front of the interviewers and look down at the cards continuously, neither should you write your whole speech out on the cards and read directly from them. They are cue cards for a reason and should only give you prompts on what to talk about. If your interview presentation has a lot of statistics on, using cue cards to remember the figures if you are unable to memorise them all is an excellent strategy.

What to do when things go wrong

You can practice your interview presentation as much as possible, but something may still go wrong and it’s important to be prepared for this eventuality. Here are some things that could go wrong and how to deal with them: Technical issues

There is not a lot you can do to prevent technical issues, especially if you are using someone else’s computer. But there are ways you can prepare just in case. Ensuring you have access to multiple sources of your presentation is key. Email the file to yourself and the recruiter, bring a copy on a USB stick and printed handouts. This way you are covered if anything goes wrong with the file you’re intending to use.

Your mind goes blank

Even those who are pros at presenting can sometimes lose their train of thought and find that their mind goes blank. The key here is not to panic. If possible, take a bottle or glass of water in with you and use this chance to take a sip, breathe and try to relax. Then look at your presentation slide or your cue cards and pick up where you left off. It may be helpful to repeat the last point you made as saying it out loud could spark your memory for your next point.

You are asked a question that you don’t know how to respond to

If you have allotted time at the end of your presentation to allow the interviewer to ask any questions (which is recommended), don’t worry if someone asks a question that you are not sure on. It may be that the interviewer is looking to see how you respond to a challenging question, so how you react is often more important than the answer itself.

If you do not understand the question, ask the person to explain. There is nothing wrong with doing this and shows more confidence than just saying that you don’t know. If you understand the question but are not sure of the answer, then admit that you don’t have the full answer, provide what information you do have, and offer to come back to them at a later date with a complete answer.

10-minute interview presentation template

Below is a presentation for interview example. Use this as a baseline and adapt or reorder where appropriate based on the task you have been set by the interviewer. Slide 1 - Introduction – Reiterate the objectives you have been set and lay out the structure of your presentation so that the interviewers know what to expect. Slide 2 - About you – Detail your professional experience, skills and working style. Slide 3 - Company history – Give a brief summary of the company history, any milestones or awards. Slides 4-7 - Answering the brief – Give your responses to questions you’ve been asked to answer, the benefits and limitations of your suggestions. Slide 8 - Question and answers – Include a slide titled ‘questions and answers’ as a cue to pause for interaction. Slide 9 - Conclusion – Sum up the key points you have made, reach a decision, and explain your reasoning. Slide 10 - Personal achievements – End the interview on a high with a brief slide highlighting achievements that show how you will succeed in the role.

For more information on how to ace your interview, download our free guide, ‘ Getting the best from your interview: Candidate interview tips and tricks ’, or contact your local recruitment specialist today.

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Frequently Asked Questions

A job interview presentation is all about selling yourself. Be confident, speak clearly, and make eye contact with the interviewer. Don’t be afraid to promote yourself and highlight your achievements. This is your chance to really show the interviewer that you are capable and have the necessary skills to do the job. By putting time and effort into your presentation, you can show them how dedicated you are to the role and the company. For more information on how to ace your interview, download our free guide, ‘ Getting the best from your interview: Candidate interview tips and tricks ’.

Using cue cards can support you with your interview presentation, as long as you use them for their intended purpose. Do not write your entire presentation for interview out on cards and read from them word for word or constantly hold them in your hand and fail to make eye contact with the interviewer. Use them only to prompt you or for remembering key facts and figures. For more tips, read our article on ‘interview tips & questions’ .

If you have been sent a presentation brief that you do not understand – don’t panic. If there are words that you are not sure about, do some research and try your best to figure out what the organisation is asking of you. If you are still unsure, you could ask your recruiter as they may have seen this brief before and can give you an idea. If you are dealing directly with the hiring manager, then it may be worth checking that your interpretation of the brief is correct.

It is better to ask the question than present on something completely different to what the interviewer has asked. However, instead of saying to them that you don’t understand the brief and leaving it at that, tell them your understanding of it and ask if this is correct. This will show that even though you are unsure, you have taken the time to try to come to a conclusion yourself before asking for help. Download our free interviewing guide for more tips and advice.

How long your job interview presentation should last depends on what guidance you have been given. Thoroughly read the brief, as the recruiter or hiring manager may have specified the length of time you have for your presentation. If they haven’t given any indication, you should aim for 10 minutes, including time for questions and answers. For more tips on interviewing, read our article on ‘interview tips & questions’ .

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Complete Guide For Preparing Job Interview Presentation With Examples

Making a presentation during an interview can be intimidating! Still, it’s a terrific method for you to highlight your abilities, personality, and suitability for the position and an excellent approach for employers to learn more about your expertise and knowledge.

Your ability to effectively communicate essential information and the quality of your design can frequently make the difference between a failed and successful presentation. No matter how solid your research or ideas are, excessive slides, packed content, and unreadable fonts might turn interviewers off. However, developing an eye-catching presentation can support your expertise and give you more confidence. It is a skill you should invest time in learning.

In today’s blog, we will go through all the components you should include in a presentation for interview and how to deliver them efficiently.

What Is A Job Interview Presentation?

Before seeing what you should include in a presentation for interview, let us discuss what is an interview PowerPoint presentation: 

As your career advances, especially to an executive position, you might be required to give a presentation during an interview. These kinds of presentations help the hiring manager in doing employee performance reviews and let them decide whether you’re worthy of the position. 

You may have to assemble a business plan and present your ideas, finish a task and demonstrate how you approached it, conduct research and submit your findings to a panel, or even give a presentation about why you would be an excellent fit for the position. All these presentations and tasks can be classified as interview presentations as they will convey your knowledge about the industry, organizational skills, communication skills, attention to detail, creativity, and more.

Giving presentations is something that many people find scary, especially when they’re concerned about an interview. However, you might have to do it at some point in your career, so the sooner you learn how to do it, the better. So, in the next section, we will see what an employer expects to see in your presentation for interview. 

What Is the Employer Looking for in a presentation for interview?

The employer searches for a candidate who will stand out throughout the hiring process. They are looking for someone who will blend in with the business culture and who is knowledgeable about their profession. Another method to determine if candidates are qualified for the position is to ask them to give a presentation.

During the interview, your employer might notice the following crucial competencies:

• Your written and vocal communication style
• The way you interact with your audience
• Your profession and industry expertise
• Your capacity to adhere to a brief
• Your capacity for organization
• Your meticulousness

When an employer witnesses a blind presentation, they can additionally note:

• Your ability to function under pressure
• How imaginative you are

In the end, the employer is also determining whether you fulfill the requirements listed in the job description, so make sure to review it while you prepare.

What to include in a job interview presentation template

Here are a few components that you should consider while preparing a powerpoint presentation for interview:

Presentation type and topic

Choose a presentation style before you start getting ready for a presentation. It will impact the kind of template you make. For a virtual slideshow presentation, write a simple slide breakdown or a script for an oral presentation. The technologies used during your interview also influence your presentations. Consider contacting a recruiting manager with any queries before making any preparations if you need clarification on what they anticipate. When given a topic for your presentation, you can plan your study accordingly. Alternatively, suppose you have the freedom to select your topic. In that case, it’s advisable to focus on themes that ignite your passion and align with your expertise, ensuring you can effectively convey your message quickly.

Make a shorter presentation with tons of words, even if you want to impress your potential boss by showing how much effort you put in. Keep it simple with short slides that look good and convey your message. Aim for no more than ten slides, and make everything brief. It guarantees that the material you present will stick in the recruiter’s mind and make you stand out from the other applicants. Some recruiters might even allot a certain amount of time for your presentation; be sure to account for this and stay within it to avoid giving the impression that you lack time management abilities.

Include research findings and quotes from prominent figures in the industry in your presentation if you are performing research for it. It exhibits your business awareness and lends authority to your ideas.

Brand Style

Use the presentation and style of the company. It will demonstrate your diligence in research and draw attention to your brand awareness.

How To Prepare A Presentation For A Job Interview

To prepare a PowerPoint presentation for interview, follow these five steps:

1. Analyze the business

Be sure to research the company you are applying to before submitting your application. By exploring the business, you can incorporate crucial details into your presentation. To learn more about the company’s offerings, application procedure, market size, performance, leadership, and governance, visit their website. Examine news stories, features, and press releases recently covered by the media. If the business has a social media account, review the most recent updates to see the preferred tone and any new advancements.

2. Recognize your target audience

The audience for your interview will probably vary depending on the job you are applying for. It is essential to know who will be at your presentation, their departments, roles, and what they’re good at. For example, suppose you’re applying for human resources. In that case, your presentation will differ from someone applying for a sales or executive role. Hence, it will be more effective if you customize your presentation for the audience. Make a PowerPoint presentation that interests and is relevant to the audience’s technical and non-technical segments.

3. Get notes ready

Make notes on the company or sector you will present for. It’s crucial to be ready to discuss the topic you’ll be given during the interview. The interviewer can gauge your understanding of the more significant business the company works in, so include current industry news in your notes.

4. Adopt a rational framework

Make sure that the format of your presentation is well-organized. An organized presentation makes it easier for your audience to follow along and stay interested. A strong finish, exciting material, and an engaging introduction define a successful presentation. A strong opening grabs the audience’s attention, and your engaging facts persuade them that you are a standout contender.

5. Work on your delivery

Once your presentation is ready, practice delivering it. You can also catch presenting mistakes with proper practice. You can get prepared by using a camera to record yourself. You can also present in front of your friends and solicit their opinions on what went well and what still needs improvement.

How to Deliver Your Presentation For Interview

When delivering a PowerPoint presentation for interview, follow these tips:

• Seek advice
• Recognize your target
• Identify a central idea
• Tell an engaging tale
• Take a strategic stance
• Adopt a constructive mindset
• Get comfortable delivering
• Communicate nonverbally
• Conclude powerfully

1. Seek advice

Ask the recruiting manager for any clarification you might need before you start working on your presentation. Read and review all the directions regarding the presentation first. Ask the hiring team if they would prefer to hear about a particular topic or if you should develop your own if the instructions do not specify one. Next, determine how long you can expect to speak with the hiring team. You can show that you are detail-oriented, receptive to criticism, and have practical communication skills by asking for help.

2. Recognise your target

Find out how knowledgeable the audience is so that you can communicate at a level that is understandable and sophisticated. To better understand the audience and adjust your discussion to your audience’s knowledge, experience, and interests, think about asking for names and positions. Obtaining all your information will help you make your discussion more effective and relevant, raising your candidature rating.

3. Identify a central idea

Be careful to choose a focal point when deciding on a presentation topic. Ensure the audience understands your presentation’s main point by organizing it around a single idea. Reduce the points in your presentation to make it seem comprehensive, well-thought-out, and professionally prepared.

4. Tell an engaging tale

Some of the best ways to organize a presentation are through conventional storytelling techniques , whether you’re talking about a finished project or a highly technical subject. Using a proven method, you can make your message stick in people’s minds and grab their attention. To tell an engaging story, take the following actions:

• Describe the issue.
• Describe the significance of the issue.
• Talk about the difficulties you encountered while trying to find the solution.
• Finish with a powerful impact and resolution.

5. Take a strategic stance

Without being too commercial, use your presentation to establish yourself as the protagonist of your own tale. When feasible, use evidence to support your claims; otherwise, highlight your best traits and the most pertinent experience in your presentation. Seize the chance to show that you are a candidate who can quickly help the organization achieve essential goals.

6. Adopt a constructive mindset

Throughout your presentation, maintain an optimistic attitude while discussing your challenges. Consider emphasizing how you improved a problematic situation or discussing your efforts to overcome difficult circumstances. When appropriate, project an image of being proactive and emphasize your steps to resolve a problem. Let the information and data lead your presentation so the interviewers can grasp your thought processes.

7. Get comfortable delivering

To ensure you leave a positive first impression on the recruiting team:

• Practice your presentation multiple times in advance.
• Try presenting without consulting your notes or reading your script after a few practice sessions.
• Keep track of the time during each practice session to determine the perfect pace.
• Choose the main themes you want to discuss as you review each presentation segment to help it sound more natural and prevent it from coming across as too prepared.

8. Communicate non-verbally

Practice confidently expressing yourself while standing up and speaking. Face the audience directly, have a cheerful look, and smile naturally. To make points, keep your shoulders back and utilize small hand motions. Keep eye contact throughout your job interview PowerPoint presentation, particularly when making a crucial point.

9. Conclude powerfully

Create a memorable conclusion to ensure your presentation is as compelling as possible. A broad, open-ended question that came up throughout your study could be an excellent way to wrap up. A one- to three-word key takeaway that helps your audience recall the presentation’s primary point can also be used to wrap up. Integrating your message with an intriguing quotation next to the organization’s mission, vision, and goals is another effective wrap-up technique. In closing, raise any queries to show you are receptive to criticism and conversation.

Helpful tips For the Job interview Presentation

Here are some tips that you can use during the presentation for interview: 

1. Create the outline

When requested to give a presentation at an interview, you should have enough time to organize it according to a predetermined outline. If the interviewer still needs to provide you with all the necessary information, ensure you know how the process will work out regarding the topic, time limits, available multimedia devices, and participants. Remember that adhering to the brief is a necessary component of the evaluation process, so if you’re requested to do the task in less than or equal to 10 minutes, stay within that amount of time. After you’ve confirmed the nature of the interview, you should begin preparing a presentation that will wow the audience and showcase your qualifications for the post.

2. Establish a framework

Developing a presentation with a coherent framework facilitates the communication of your ideas. A well-considered framework conveys your thoughts intelligibly and concisely rather than jumping from one notion to another. Naturally, an introduction is the ideal place to begin. Set the scene immediately and emphasize how your solution makes a real difference. Next, compose a story using informative statistics and first-hand accounts. It should demonstrate how your skills and expertise help the business achieve its objectives.

3. Improve the visual assistance

Your audience shouldn’t just be able to read the slides from your presentation. They must endorse what you’re saying to keep their attention on you. It entails using fewer wordy slides and increasing the number of images to illustrate your arguments better.

4. Practice For The Job Interview Presentation

Although it may seem obvious, people must practice their presentations long enough. Even if you have a better idea than the other interviewees, there’s a considerable possibility the hiring panel will only understand the relevance of your speech if you convey it well. To find the ideal balance, practice with friends or family and ask for feedback on your areas of weakness.

5. Get ready to adjust

It would be best if you rehearsed to project a powerful presence during your presentation. Still, the hiring panel may try to knock you off balance. Consider potential question topics when you draft your presentation. It might assist you in preparing answers that demonstrate that you have thought through the issue.

6. Pay attention to the little things

Once the creation of your presentation is complete, focus on fine-tuning the minor elements. We’ve already discussed the need to speak deliberately. Still, to project confidence, you should also remember to make eye contact and display open body language. Your presentation will go more smoothly if you are more prepared. Ensure you arrive early on the interview day so you can set up your presentation. Ensure your tech gadgets function properly, bring extra batteries for your remote controls, and allow enough time for a final evaluation.

Lastly, you can ensure you deliver a standout presentation showcasing your most substantial skill sets by giving your job interview presentation more thought and preparation.

Job Interview Presentation Examples:

Here are some job interview presentation examples of a presentation template to assess a candidate’s ability to teach by having them give thesis statements:

What Is A thesis statement?

Introduction.

Brad Cooper

As a seasoned academic writer, I plan to teach English in middle schools. A thesis statement is a crucial sentence that sums up your paper’s central topic. I will define a thesis statement today and give you an example to see what one may look like in an academic work.

Defining a thesis statement

A thesis statement is a sentence that exposes the reader to the primary idea of a paper or essay in the opening paragraph. Your thesis statement is one of the most crucial sentences in your work and one of the first things the reader will see, but it may also be one of the most difficult to compose! 

An example of a thesis statement

It is an illustration of a thesis statement for a literary devices-related English paper: The central premise of this novel is that hardship can lead to triumph with hard effort and perseverance; the author presents this idea through metaphors and foreshadowing.

As I explained in my presentation today, a thesis statement is a paper’s central notion. Since it’s an essential component of the writing process, young children must know this subject as soon as possible. I appreciate your attention to my presentation. Do you have any questions concerning my credentials or the information I provided? I would be happy to help.

Job Interview Presentation Templates

SlideUpLift is well-known for its vast collection of expertly designed PowerPoint templates covering a wide range of subjects and businesses. One notable category within its repertoire is the Job Interview Presentations section. Here, you can find templates explicitly tailored for interview scenarios, enabling seamless presentations during job interviews such as job interview presentation examples. These templates come in various styles, such as making dynamic employee profiles and using the STAR system to highlight skills. 

Interview Resume Presentation PowerPoint Template

The Interview Resume Presentation PowerPoint Template aims to help people with different professional backgrounds increase their chances of getting hired. This template consists of 11 slides, including all the relevant information that a job seeker should include in their resume to seek an excellent job. Job seekers, interns or students, professionals looking for a promotion, independent contractors, consultants, etc. can all use it.

Presentation Agenda PowerPoint Template

The Presentation Agenda PowerPoint template is valuable for incorporating a structured agenda into your job interview presentation. The Agenda Presentation template features four dedicated agendas, providing a clear, organized layout highlighting key topics. The slide can be included in your presentation, allowing you to communicate the issues to be covered effectively. Whether you are outlining the interview process, presenting key points, or discussing specific aspects, this template ensures a professional and visually appealing agenda for a presentation.

Star Job Interview Presentation Template

The Star Interview PowerPoint template adopts a structured format featuring four blocks: Situation, Task, Action, and Results. 

This template is tailored for interviews or presentations using the STAR (Situation, Task, Action, Results) method to assess or communicate experiences. Each block provides dedicated space to articulate the specific Situation, Task at hand, Actions taken, and Results achieved.

30 60 90 Day Plan for Interview PowerPoint Template

A 30 60 90 Day Plan for an interview presentation is a structured outline that illustrates your intentions and proposed actions during the first three months of your employment in a new role. It’s a tool used to demonstrate your understanding of the position, your strategic thinking, and your ability to set goals and achieve them.

Animated Job Interview Presentation PowerPoint Template

This is another amazing resume PowerPoint template for you. The unique thing is that it comes with animations. These Animations make your presentation more exciting and attractive for the audience. Download it and customize it as per your requirements. Add your details, and you are good to go.

With all the information and tips in this detailed article, you can end your worries and prepare for your job interview presentation like a pro . You now possess all the specific presenting advice needed to ace the interview. If the design aspect overwhelms you, peruse our vast collection of PowerPoint Presentation templates and select particular components (such as data charts, shapes, and diagrams) to give your presentation the best visual appeal.

How long should my job interview presentation be?

Aim for a concise presentation, typically lasting 5-10 minutes, to maintain audience engagement.

What's the best way to conclude my job interview presentation?

The best way to conclude your job interview presentation is by summarizing key points, expressing enthusiasm for the role, and opening the floor for any questions from the interview panel.

What should be the key focus of my job interview presentation?

Prioritize showcasing your skills and experiences and how they align with the job requirements and company values.

How can I handle questions during or after the presentation for interview?

Be prepared for questions by anticipating potential inquiries related to your content, experiences, or the role.

How can SlideUpLift benefit me in preparing a job interview presentation?

SlideUpLift provides a wide array of professionally designed PowerPoint templates, including specific templates for job interview presentations. This resource can significantly help you create a standout and impactful interview pitch.

Table Of Content

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30 60 90 Day Plan For Interview Presentation Template

STAR Interview Presentation Template

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In this section

Second Interview Presentations

It is the norm to be asked to prepare a presentation at the second stage for a sales vacancy. Often a topic is already requested but more often than not the topic is ‘Why are you right for the job?’

I would go so far as to say that a good discipline is to prepare a second interview presentation along these lines, even if you haven’t been asked to prepare one. The effort in putting together a presentation that matches your quality, skills and experience against the job requirements will give you the edge on the day and will really make you think that you are making the right decision in joining this organisation.

It shouldn’t take any more than two hours to put together and will be there to turn to if the meeting really isn’t going in the direction that you had planned.

If you've gotten ahead of yourself and perhaps need advice on first interviews, you can have a look at all our advice on 'how to WOW at a first interview' .

GOLDEN RULE: However, an absolute DON’T is to use your presentation as a ‘safety blanket’ when you haven’t been asked to prepare one, i.e. Interviewer: ‘How do you expect to penetrate into the following markets....?’ You (tucking into your briefcase) ‘well I have a presentation here, that.....’ ONLY use the presentation during the meeting as a last resort.

What the presentation should be short (no more than ten minutes if you have to deliver it) and no more than ten sheets or slides). It should contain:

Why you want to work for the company – key facts, direction, etc.

Why you want this particular job – the opportunity, etc.

What benefits you can bring to the company – experience, strengths, values, etc.

Your training and development requirements to succeed

Why you are the right person for the role

You may also want to include how you would plan, your approach, how you would structure your working day/week/month/quarter.

How you would impose key performance indicators upon yourself to attain and exceed targets.

GOLDEN RULE 2: The employer knows their business better than you. Keep it general, don’t quote specific accounts that you could bring to the company, the account values, etc.

GOLDEN RULE 3: Always take at least three printed copies of your presentation to the meeting and hand them out at the end. The adage of remembering just 25% of what you’ve heard after 24 hours is true and most hiring decisions are made after a period of deliberation that is typically 24-48 hours. Your presentation document just might have the memory trigging tags to make the decision swing your way!

Obscure second interview questions

You may be asked to prepare a presentation with a title such as ‘The features and benefits of a ping pong ball’ or ‘Nature or Nurture, what is more important?’ or ‘You work for a paperclip manufacturer and you have to sell the features and benefits of a paperclip’ (all of the three detailed here are factual cases!)

Why do employers do this? It may appear churlish but it’s a demonstration of lateral thinking, willingness to go the extra mile, creative thinking, negotiation, commercial flair and above all salesmanship. It's also a test of commitment to the job - how much effort will you put in to 'land the deal', are you prepared to ‘jump through the hoops’! 

If you fancy a list of common interview questions, we've assembled a list of the most common interview questions here .

Obscure Presentation Example: The Paperclip Presentation

As an example I’m going to use ‘You work for a paperclip manufacturer and you have to sell the features and benefits of a paperclip’ (which incidentally, is the standard second interview presentation for a major household FMCG brand).

Many treat the presentation as a game and present it as a game and make it fun and light hearted - they invariably don't get offered the job. Others put together a jazzy presentation on paper clips, their variety of uses and pitch accordingly. Where they fail is that unless you understand the need you can't sell anything – the adage of ‘diagnosing the illness before prescribing the medicine!’

A perfect way of executing this exercise is as follows and please tune it accordingly to the ‘obscure presentation’ that you may have been asked to prepare!

First off. Enter the meeting. 'Thank you very much for inviting me here today to discuss your urgent paperclip requirements. I understand from our discussions last week that today you are looking to agree a preferred supplier of paperclips and I understand that Ben, you are the Group Purchasing Director and Fred you are the, Group Finance Director. I also understand that you are looking to make a decision on a supplier today – is that correct?’ (by doing this they cannot use the objection of - we're not the right person, we're not in a position to make a decision today, etc'.)

Start the presentation with an overview of ‘Paperclips 'R' Us’ (or whatever) - history, services - holding stock, 3 day delivery, ability to supply volume, quality of product, ability to bespoke to need, etc.

It's imperative that YOU ask THEM early on 'what is your budget' - then you might find that you can easily sell to them on price.

Collect a handful of different types of paper clips (shapes, styles, colours), etc.

Ask them to touch the product (you can’t beat a kinaesthetic sale!)

Paint a couple, put tippex on a couple, wrap some coloured tape around some – whatever – I know it sounds somewhat strange but going this extra mile will make the difference!

Then probe to understand their needs - prepare 15 or so questions around the type of paperclip that they require, the volume, added value services, etc.

Prepare a slide per type of paperclip so that you can go into the detail of their preferred clip and skip past the ones that aren't right for their need and explain why

If asked price answer something like - 'I know that price is important to both of us but can we park this just for a moment until I fully understand your needs. I am confident that I will be able to propose a price that is both attractive and works for both of us'

Then pitch the product - the features, examples, benefits of the paperclip that is the solution to their need (have a brainstorm with yourself about exactly what benefits there could be – the amount of paper it can hold, flexibility, uniqueness of the colour, etc. think of every imaginable feature and benefit!)

Then ‘semi close’ - Do you agree that this is the right paperclip for you? Are there any further features that they would like you me to detail? What do we have to do to make the deal today?

Prepare bartering chips other than price - stock holding, delivery time, volumes, payment terms, etc - if you negotiate down on price ensure you give nothing away and always get something in return. Remember, negotiation is where both parties leave happy and it’s a win-win - not where one is battered on price, that’s called discounting!

If you are getting nothing but positives then close it down

Get agreement to product, volume, additional required services, total cost, etc.

Go one step further and pre-prepare an order form - get it out of your briefcase and get them to sign it on the spot!

If they don't agree to this as a minimum get agreement to the next meeting and an agenda for what you will propose - i.e. you'll go back to your R&D department to bespoke accordingly, you'll look at cheaper raw materials to get the price down, etc.

Pre-prepare a price list so that when you get their signature on the dotted line you can detail how well you negotiated to secure the deal!

Remember never give anything away for nothing - everything is tradable and barter accordingly to secure a price and service that is right for both parties!

Go the ‘extra mile and a half’ by creating a logo for the paperclip business, an order form, business card, price list - it'll only take an hour or two but could really make the difference between you and the other interviewees.

Thank them for their time (and their business); close the meeting and job done!

As you can see we have now taken a somewhat trite and childish presentation title into a 'full on' business pitch. This approach will demonstrate how you will succeed in their organisation by questioning, understanding needs, pitching product, negotiating, closing, etc.

Good luck with putting together your second interview questions and we hope that you found this useful!

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Date published: 28th February 2024

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by Simon Bonner

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About the author

Simon Bonner

With over 25 years in B2B sales and recruitment, Simon is an English Graduate from UEA and specialises in recruiting commercial and FMCG sales positions. Simon joined the sales recruitment industry in 1998 before progressing into field sales and returning to recruitment in 2015. As an Associate Director, Simon is well placed to understand the needs of clients and candidates' needs, having spent ten years selling electronic security and managing National Accounts within OEM manufacturers and distribution channels. An avid Luton Town football fan, Simon dotes on his two daughters and enjoys keeping fit, socialising, food and wine.

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Our employers say...

I just wanted to thank you for your help with our recruitment process which went very smoothly and has – we hope – found us just the person for the job!

Managing Director, Citrefine International Ltd

George is a rare find in the world of recruitment - communicative without being pushy or over-bearing. He listens and understands what the customer needs as gets to know the business to ensure he provides fully competent candidates who fit.

HR Manager, Big Dug

I really liked the YouTube presentations which made the service seem both simple and accessible. The company came to see me, and my management team, at short notice to present their service and I liked the support and advice that I received about maximising the results from the applicant.

Managing Director, Leisuresec plc

Thank you for your dedicated help during the recruitment process - we came to you after unsuccessfully searching elsewhere, and hired, not one, but two! Quick response times, and a really personal approach, without being pushy.

Managing Director, Accora Ltd

As always we were extremely impressed with Rob's understanding of the role and our specific needs.

Managing Director, Speck & Burke

Rob’s knowledge of the recruitment industry and his thoughts and how to make it better for his clients have always been eye opening. I would recommend Rob to anybody who is looking for a professional, knowledgeable and flexible recruitment specialist.

CEO, Friday Ad Online Services

I found Aaron Wallis to be very professional and efficient, taking time to understand the role and the type of candidate we were looking for. The candidates they put forward met our criteria and were of a high standard. The service they provided was exemplary and I would have no hesitation in recommending them, and will certainly consider using them again in the future.

HR Assistant, Fischer Connectors Ltd

Really good service. Just the right amount of contact and easy to deal with.

HR Manager, Zircon Software Ltd

Generally good standard of candidates. Especially liked the personality profile. Overall good value for money and will certainly use you again.

Managing Director, Medicash

In an industry where people over promise and under deliver, Rob and his teams have consistently provided a high-quality service. It is great to deal with someone that has an excellent understanding of UK industry, and a passion for sales.

Sales Manager, TR Fasteners

I can't fault Sam or AW! Sam was a pleasure to work with and provided great support from the start. Sam always provided me with timely updates when required and provided outstanding candidates!

Director, Waste Managed Ltd

Giles Phillips is a rare find in the minefield of sales recruitment; an honest and thoughtful recruiter who considers the needs of both the client AND the candidate to create perfect role matches. I look forward to working with him again in the future.

Marketing Director, City of London Police

I have used Aaron Wallis to fill a number of our Sales Development Manager roles and I have found them to provide a very professional service. I will use their services again in future recruitment campaigns.

HR Business Partner, Greene King

Since joining DSGi, Rob has been a supplier of permanent staff and has performed to an extremely high standard, successfully filling 98% of roles he has worked on. If anyone is looking for a good sales and marketing based consultancy with an informal yet professional approach, I would recommend Rob.

Senior Recruitment Consultant, DSG International

Giles is highly professional and was a pleasure to work with. He achieves excellent results through his personable skills and tenacity. I have no hesitation in recommending Giles to anyone who considers employing his services.

Commercial Director, G4S Government & Outsourcing Solutions

We were impressed not only by the quality of candidates you found for us but also the level of information, preparation and qualification you put into the process. You continually kept us informed of each person’s feelings about the process, which is very important but often overlooked. I am looking forward to working with your company again in the future.

Commercial Director, Incentive Facilities Management

George came recommended by a colleague and has been a pleasure to work with. He was great at updating us on his progress and ensured a great experience for both client and candidate.

HR Manager, Annapurna Recruitment Ltd

Rob is a true recruitment professional that goes the extra mile that I have never experienced from any other recruitment agency before. If you need sales people call Rob or someone in his team, as they really are experts in sales recruitment.

Sales Director, Inside Business

Understood the type of person we were looking for and good follow ups - not too frequent.

Managing Director, bigHead Bonding Fasteners Ltd

Thanks for all your help during the recruitment process. I have been extremely impressed with Aaron Wallis especially when compared to other agencies we have dealt with. I really felt you grasped the type of person we required and found strong candidates.

UK Sales Manager, Nexcom

I could not suggest anything I would like you to do better. The service you provided materially exceeded my expectations. I would especially like to commend Simon Bonner; he is easily the best recruitment consultant I have ever dealt with. I particularly valued his advice and guidance throughout the recruitment process. 

UK Sales Manager, BTS Holdings Limited 

Sophie did a great job at understanding our business and our needs, she is extremely professional and we hugely benefitted from her experience and expertise.

HR Manager, The Data Privacy Group Ltd

Aaron Wallis has continuously provided us with suitable candidates that have been proactively sourced. Having used countless recruitment companies, Aaron Wallis are the only company that I can count on to deliver.

Managing Director, JARK Healthcare Recruitment

George is a joy to work with, and I'd recommend him to anyone seeking that unicorn hire - he found me mine, and I'm delighted!

Director, Education Support

I have always found Rob to be very knowledgeable about our industry sector, and it is refreshing to see after all of these years that Rob continues to quickly and accurately understand my requirements.

HR and General Manager, THK

We appointed Aaron Wallis in February and the successful candidate, out of the six which Aaron Wallis introduced, was able to join Alphametrics before the end of April. The whole process took less than three months. I would recommend Aaron Wallis' services to others without hesitation.

Chief Financial Officer, Alphametrics

Very professional service and will certainly be in contact for future recruitment.

Director, Blakedown Sport & Play Ltd

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Our candidates say...

The service provided by Aaron Wallis has been just great. I was constantly informed about what was going on with the process interview and the agent has always been supportive and kind to me.

L. Colagrossi, Candidate

Aaron Wallis (and in particular Rob Scott) have been fantastic throughout the recruitment process, and even a few months down the line, still continues to care. Rob clearly cares about each individual and has a wealth of knowledge and expertise, which shows in the work he does. Each candidate is not just a number, and the support received from Aaron Wallis has helped me get a career which I truly enjoy.

M. White, Candidate 

I had a very good experience with Aaron Wallis. The company itself is offering great content for all things related to the hiring process. I definitely recommend.

J. Ostermeier, Candidate

Friendly, proactive, communicative. Overall a really positive experience.

R. Houston, Candidate

Darren at Aaron Wallis was really encouraging and helpful. He was very responsive and regularly made phone calls to explain the job opportunities available, and guided me through the application process.

A. Brown, Candidate

The Recruitment agent I used, Simon, was extremely helpful and really went the extra mile to ensure all of my questions were answered, and that I felt as comfortable and prepared as possible. Very professional company and would definitely recommend to others. Thank you Aaron Wallis!

A. Callaby, Candidate

Very good advice and support was given during the course of the interviewing process. Potential job seekers would be well advised to use this company whilst looking for their new career.

R. Speakman, Candidate

The staff at Aaron Wallis were fantastic. Throughout the process, they maintained excellent communication and I always knew where I stood.

M. Owusu, Candidate

Aaron Wallis is an outstanding recruitment agency specialising in high calibre sales positions. I was working directly with Darren Dewrance who went above and beyond my expectations in sourcing me my perfect role. I was kept in regular communication with Darren and he worked extremely hard to secure my dream job. Highly recommended and Thanks Darren for all your expertise and hard work.

R. Sealy, Candidate

The detail put into the preparation for interviews and the detail of the job description was first class. Rob and Simon in particular are amongst the best I've ever dealt with.

K. Peacock, Candidate

George is a fantastic recruitment agent and provides a great service. It was a pleasure I thoroughly recommend George to anyone.

C. Beaugie, Candidate

I had the absolute pleasure of working with George Humphries on finding a placement best suitable for me.

A. Van Der Mescht, Candidate

I have to say using Aaron Wallis Recruitment has been nothing but an absolute pleasure. I've used many agencies over the years as the client and the candidate and its not always been a pleasurable experience!

L. Knowles, Candidate

I can honestly say that the time and expertise you gave me was way beyond any other recruitment consultant I dealt with. You are a rarity in your industry.

S. Akers, Candidate

I had a great experience. Helped me every step of the way to get my new job. Sophie was very polite, kind and helpful!

J. Parnham, Candidate

When talking with Simon you felt relaxed cared to help you find a position that suited your needs

D. Pinder, Candidate

Perfect from start to finish. Simon deserves a shout out. Best recruiter there is. If you need a job, this guy will get you one. He's like the super man of recruiters. Top man, can't recommend him enough.

M. Crisp, Candidate

I would highly recommend Aaron Wallis Recruitment, Darren was extremely helpful and provided me with plenty of advice and support throughout the whole process.

D. Bretherton, Candidate

A great recruitment company to work with. Excellent experience with Aaron Wallis through the entire recruitment process. The team was really professional and extremely helpful. Darren was a pleasure to work with. He was friendly, supportive and gave me great advice. Thank you very much!

A. Bauchet, Candidate

Excellent experience. Knowledgeable staff and really went the extra mile. Found my ideal position and I couldn't be happier. Special shout out to Sam and George: who made the process smooth and easy for me. Highly recommend.

K. Pearce, Candidate

Sophie contacted me about a role explained the details clearly and made sure I was ready for the interview. She kept in touch every step of the way till I started the job. Thank you Sophie for a great experience.

S. Powell, Candidate

Aaron Wallis Sales Recruitment are a very friendly and professional recruitment organisation who listen to your needs, work with you and act on your behalf which sets them apart from many of their competitors who in my experience are willing to throw anything at you. We discussed my history, my preferences and my wishes - one opportunity was introduced. It was perfect. I start at the end of June.

R. Buckley, Candidate

I would highly recommend thank you to Darren for helping me secure my new job role! Excellent service all round!

G. Thompson, Candidate

Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with he was supportive really quick at replying and really put me at ease.

J. Marcinkiewicz, Candidate

Less than two weeks after joining Aaron Wallis I was offered my new job. I got a £10,000 rise in my basic salary, car allowance, a laptop and many other perks, which will help to further my career. I definitely would not have found my dream job without the help of Aaron Wallis.

C. Hoy, Candidate

Managed to get me placed within a week! Really friendly and easy to deal with. Always available for a call and my biggest challenge was I was in work at the time I was looking for my next opportunity (which is stressful) but Sam made that easy.

P. Fitzsimons, Candidate

Fantastic service, helped me find my ideal job quickly and smoothly. Would highly recommend them.

C. Caine, Candidate

Wanted to say a huge thank you to Simon Bonner who has just helped me secure my new role. He was one of the most professional recruiters I have ever worked with.

Sam was by far the most professional and helpful of any individual I've ever dealt with through a recruitment agency. He was supportive and thorough throughout the process. He definitely goes the extra mile for you. A pleasure to deal with. I would highly recommend him. An asset to Aaron Wallis

M. Wyer, Candidate

Sophie helped me secure a new role I have been searching for. She took her time to explain clear and concisely all I needed to succeed at the interview stage. Thanks again Sophie!

O. Oladejo, Candidate

Sophie has been fantastic and always so attentive, highly recommend.

T. Ashbourne, Candidate

Professional and responsive from start to finish. I would highly recommend. Special thanks to Sophie J for her help and support throughout.

N. Leney, Candidate

Simon was knowledgeable on his clients history, background and what their requirements were and he worked around time zones, holidays and a pandemic to get the right result.

J. Tooze, Candidate

George Humphries was a complete professional at every point, from our first phone conversation to his “good luck tomorrow” text on Sunday before I started in my new role.

E. Fry, Candidate

The most professional recruitment agency I've ever worked with. Robert Scott was extremely proactive and send me a detailed briefing before each interview, ensuring I was well prepared.

D. Bermant, Candidate

I have to say coming across and having dealings with Aaron Wallis proved to be very successful. Being highly experienced did not seem to count for much during my job search bit a conversation with Robert Scott gave me a real confidence boost and enabled to get a position at the age of 63. Great service!!!

D. Burgess, Candidate

For anyone looking for work, I can't recommend Aaron Wallis highly enough.

C. Rockliffe, Candidate

Rob was really helpful when I was putting together a presentation for the second stage interview. Overall their communication was great and kept me updated of any progress

J. McGrattan, Candidate

Very polite and friendly and was very helpful finding me my next new role.

K. Craggs, Candidate

Good swift process with Aaron Wallis, informative regarding the role and the process was moved at a good pace with healthy interaction. Would recommend them to anyone pursuing a change.

S. Bartlett, Candidate

George above and beyond to make sure I had everything I need to secure my new role. Outstanding Professional.

A. Kirkland, Candidate

Excellent service, very professional and friendly, would and have, recommended Aaron Wallis.

E. Heley, Candidate

Fantastic customer service, communication was brilliant, happy polite people to talk to, made everything a lot easier and smoother. Thank you for all your help getting me back in the work force, Keep up the good work :-)

K. Everitt, Candidate