what should a cover letter of a resume look like

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

Chatgpt cover letters: how to use this tool the right way, how to write an impactful cover letter for a career change, write thank you letters after interviews to stand out as job applicant, send a thank you email after an internship to boost your career, character references: 4 tips for a successful recommendation letter, tips and tricks for writing a letter of interest (with examples), use professional reference templates to make hiring smoother, what is a letter of intent examples on how to write one, similar articles, how to ask for a letter of recommendation (with examples), 5 tips for reentering the workforce, anxious about meetings learn how to run a meeting with these 10 tips, how to write a letter of recommendation (with examples), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead™
• BetterUp Manage™
• BetterUp Care®
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Life Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

• Resume Writing
• Resume Examples
• Cover Letter
• Remote Work
• Famous Resumes
• Try Kickresume

The Only Cover Letter Guide You’ll Need in 2024 (+Examples)

• Kaja Jurcisinova , 
• Updated January 16, 2024 13 min read

Oh, the dreaded cover letter. Job seekers hate writing it and nobody knows if anybody even reads cover letters anymore. And yet, not attaching one to your application would be a terrible mistake. This cover letter guide will tell you not only why to write one, but also how to write a really good one.

But first , why does everyone hate writing cover letters so much?   After all, a cover letter gives you a unique opportunity to distinguish yourself from others.

In comparison with a resume, the cover letter allows you to provide details that didn’t fit in on your resume and demonstrate your passion.

All the negativity that surrounds the cover letter probably comes down to the fact that good cover letters require a bit of alchemy. They also take time to write.

This guide will help you avoid any mistakes and write a strong cover letter that will catch the recruiter’s attention. We also include cover letter examples.

Generally speaking, you want to make your cover letter:

• easy to read for the recruiter;
• well-structured;
• max 4 paragraphs/1 page long;
• professional in both tone and greetings;
• tailored for the specific opening.

Let's get to it!

Table of Contents

Click on a section to skip

Why should you write a cover letter?

How do recruiters read cover letters, how to write a great cover letter in 9 simple steps.

• What if you're told to NOT submit a cover letter? 

Final cover letter tips and hacks

Cover letter examples.

So, how exactly is the cover letter important for your job application? 

Some may argue that the cover letter in 2024 isn't really relevant anymore. In fact, one study stated that only 18 percent of hiring managers think cover letters are a key part of an application.

However, don’t get fooled by these statistics. While your resume may be considered more important during the hiring process, including a well-written cover letter can increase your chances of landing a job. 

For instance, 83% of hiring managers would be convinced by a really good cover letter — even if the resume wasn’t good enough, according to this study .

And there's more to it.

Some of the key advantages of the cover letter are:

• It’s much less structured than the resume and lets you develop a story. 
• It gives you space to get a little more creative. 
• Your personality can shine through thanks to it.
• You can elaborate on key achievements mentioned in your resume.
• It helps explain a lack of experience, career change, or an employment gap.

In other words, the cover letter is a perfect chance to bridge the distance between you and a recruiter even before the actual job interview . 

Pro tip: Before writing a cover letter, make sure that you have a powerful resume that matches the job description. Because if your resume doesn’t fit a desired profile, your cover letter probably won’t get read at all. To learn more, you may want to check out our  Ultimate Resume Guide .

First, they read them to decide if you’re the right fit for a position. For this reason, avoid generic write-ups at all costs. What recruiters love to see is a short persuasive argument of why you fit the role and the company. Something like this: 

“I was happy to hear about this job opening from my former manager, Jane Anne. She and I have worked together on many projects throughout the years and she thought that I would be the perfect match for this position.“

Second, recruiters are looking for inconsistencies . For instance, if your resume shows attention to detail but your cover letter is addressed to the wrong person, wrong company, and is filled with typos, it's inconsistent. You want to ensure the number of inconsistencies is kept to a minimum.

Third, they're trying to get a hint of your personality . Cultural fit is important to many companies.

So, throughout the process of cover letter writing, it's essential to keep in mind the recruiter who's going to be the recipient of your letter. 

Because at the end of a day, a good cover letter shouldn't be solely about you — it's supposed to be written with the hiring manager in mind. 

So ask yourself:  

• Is my cover letter easy to read?
• Have I addressed the right person in the opening?  
• Will it help them decide if I'm the right fit?
• Did I use the right tone of voice that fits their company culture?

If you answered “no” to any of these questions, our cover letter guide is exactly for you.

Writing a cover letter may seem like a challenging task at first but if you know a few key cover letter rules, the process can become much easier. 

Before you start writing your cover letter, find out more about the company you're applying for. Look at their website and LinkedIn . The research also includes looking at the job description very closely and identifying any recurring keywords. Also, search for specific cover letter examples for the role online.

Placed at the very beginning of your cover letter, the header is where you include your contact information (i.e. your full name, email address, phone number) and the company's contact information (i.e. the manager’s or recruiter’s name, job title, department, the name of the company, company’s address). 

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise.  The result can look something like this: 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

If the name of the hiring manager isn't written in the job posting, research their name and contact information online. For example, look at the company's page or LinkedIn. Then, greet them by saying "Dear [first name]" . If, however, the company culture is very formal, go for the classic "Dear Hiring Manager" .

The first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it .  You can also compliment the company or name a mutual acquaintance who referred you.

Try to answer these questions: 1. What did you do at a previous position that gave you relevant experience?  2. How could this experience help the new company grow? 3. Which of the projects you have worked on would benefit their business? 4. Which of your skills make you well-equipped for the position?  5. Do any of these skills give you an edge over other candidates?

The following questions should help you : What excites you about the idea of working at this company? How do the company goals align with your own? What do you hope to gain and learn from working there?

In the cover letter closing paragraph : reiterate that your experience and enthusiasm make you a great candidate, add a confident call to action, express gratitude, and always use a formal sign-off.

You can either attach the cover letter as a separate document in the email when sending your resume , or send it directly in the body of the email (that way they can't ignore it).

In the following chapters we look at each step more closely and include specific examples you can copy and paste.

Step 1: Prepare and do some research 

Knowledge is power. Before you begin writing:

• Find out more about the company and the position you're applying for. Spend some time on the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. It will also help you decide on the tone of your cover letter. For example, if it’s a company like Kickresume , you can easily get away with more unusual approaches. But if it’s a conservative institution, like a bank or a lawyer's office, you should probably keep it formal.
• Search for specific cover letter examples for your role online . Pick some examples that fit your role and use these for inspiration. (By the way, that link just now will take you to our database of successful cover letters from real people who got hired. Totally worth checking out.)
• Look at the job descriptions of the roles you’re applying for . Identify major experience and hard skill keywords, so you can insert them in your letter in the relevant sections.

Once you've done this basic research, you can finally start thinking about the structure of your cover letter. 

This short infographic will show you that writing a cover letter is a lot simpler than you might have thought: 

Step 2: Include a header with basic info rmation

Placed at the very beginning of your cover letter, the header is the place where you should include your contact information and the contact information of the company. 

A cover letter is still a letter, after all. 

At the left side of the page include the information based on which you can be reached by the recruiter. 

Here, make sure to include: 

• your full name
• your email address
• phone number

Optionally, you can also add:

• your professional title
• address (if it vaguely matches the location of the job offer)
• current date
• personal website/LinkedIn

The top right side of the page is reserved for company-related information. Here, you should put: 

• the manager’s or recruiter’s name (if available)
• job title 
• the name of the company
• company’s address

Not a fan of writing?

Our AI writer will write the first draft of your cover letter for you.

Step 3: Write a strong cover letter headline

When you’re browsing the web, what articles usually catch your attention? Those with great headlines, of course! 

The same applies to cover letter headlines.

Start by paying attention to the headlines around you — especially in tabloids and websites like Buzzfeed (Is Buzzfeed still a thing? How very 2010s of me). These are usually designed to stir up your interest and make it impossible to not click through. 

Notice how they use numbers, questions, and interesting adjectives to promise the reader to learn something valuable.

And you can do the same in your cover letter.

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise. 

The result can look something like this: 

• 3 Reasons Why I’m An Excellent Fit For [Job Position]
• Are You Still Looking To Fill The Position Of [Job Position]? This Is Why I Believe I’m Exactly Who You’re Looking For
• 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

Finally, don’t forget to adjust your header to the company’s level of formality and put your headline in the subject of the email.

Step 4: Use the correct form of greeting

In this time and age, there’s no excuse for using “To Whom It May Concern.”  

If the name of the hiring manager isn't written in the job posting, you’re expected to research their name and contact information online. For example, look at the company's page or LinkedIn. 

Once you have their name, feel free to go for a personalized greeting: 

“Dear [first name]” or “Dear Mr./Mrs. [last name]” 

Honorifics (e.g. Mr., Mrs., Ms .) are more appropriate if the company’s culture is formal. 

And if you cannot find the recruiter’s name, it's okay to go for a generic: 

“Dear Hiring Manager”, or “Dear Recruitment Officer”

Alternatively, you can address the letter to the whole company team or the HR department. In this case, your greeting should look like this: 

“Dear [name of the company/department] Team” or “Dear Human Resources”

Step 5: First paragraph: Introduce yourself with a BANG!

The best way to start a cover letter is to open strong. The first impression matters the most and busy recruiters often have a chance to properly dive into only a few selected cover letters. 

So if you make your first paragraph captivating, chances are that your letter will be one of the lucky ones that actually end up being read. 

In fact, the first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it. 

While most people begin their letters with “I’m applying for the position X I saw in Y place,” it's a waste of space. 

Instead, open with a sentence like this:

“I’m a content marketing professional with more than 5 years of experience and I’d love to bring my ability and passion to your team.”

In the first paragraph, you can also:

• Compliment the company. Show that you know details about the company and you’re approaching it for a reason. For example, demonstrate appreciation for what the company does. Not only will this flatter them, but it will also provide them with insight into who you are.
• Name a mutual acquaintance if you can. This is sometimes called a “magic bullet,” as it’s the one thing that will assure the hiring manager reads your cover letter until the end. 

However, limit the introduction to 1-3 sentences. This isn’t the place to go into detail about what makes you ideal for the role — save that for the second and third paragraphs. 

Step 6: Second paragraph: Explain why you’re a great fit for the company

The second paragraph is the place where you should sell yourself and your experience.  

Here, write a short summary of your career, skills and accomplishments, tailored to fit what the company is looking for. 

You already did your research, so now it's time to ask yourself these questions and try to address them in your cover letter:

• What did you do at a previous position that gave you relevant experience? 
• How could this experience help the new company grow?
• Which of the projects you have worked on would benefit their business?
• Which of your skills make you well-equipped for the position? 
• Do any of these skills give you an edge over other candidates?

After you’ve picked the most relevant accomplishments, put them at the start of your letter. 

However, when talking about them, avoid sounding like you’re bragging. The best way of doing this is to focus on your experiences rather than yourself . Ideally, support your claims with concrete examples.

Also, mention any other additional relevant hard skills or knowledge areas they’re looking for, as well as any qualifications.

Finally, the second paragraph is the perfect place for showing that you’ve done your research. Demonstrate that you’re familiar with some of the challenges that the company faces and present how you can help them.

Pro tip: Don’t simply repeat the same things you’ve already put on your resume. You want to go beyond that (this applies to every other section of your cover letter). 

Step 7: Third paragraph: Explain why the company is a great fit for you 

In this paragraph, you want to show that you’re serious about developing your career at this new company. And good companies want to know why they appeal to you and how will your professional relationship be mutually beneficial. 

Consider addressing the following questions:

• What excites you about the idea of working at this company?
• How do the company goals align with your own?
• What do you hope to gain and learn from working there?

For example, you can say something like this: “I've seen on your website that you heavily focus on cryptocurrency projects. As a cryptocurrency enthusiast, I would love to join your team”.  

However, don’t go overboard with flattery and stay professional. 

Also, don’t say anything that isn't true or you don’t mean it, as it will probably come up again in the later stages of the application process.

Step 8: Closing paragraph: Finish strong and stay in touch

Now that you’ve nailed the main part of your cover letter, you also want to finish strong. This way, the recruiter will remember you in a good light. But how do you achieve that? 

• Reiterate that your experience and enthusiasm make you a great candidate. This is to emphasize the two main points from the previous paragraphs. Do this in one or two sentences, not more. 
• Add a confident call to action. In a sentence or two, you should suggest the next steps. Something like “ I would love the opportunity to meet with you and discuss the value I can bring to [company]."
• Express gratitude. Simply thank them for their time and for considering your application.
• Always use a formal sign-off. Something like “ Sincerely , Best wishes , or Respectfully” . Finish by typing out your full name. 

Step 9: How do you send a cover letter?

I can’t stress this enough — unless it's specifically required to attach the cover letter to the body of the email,  consider not sending your cover letter as a document attached to your email. 

Instead, put it inside the body of the email . The email itself is now your cover letter! This way the recruiter won't ignore it.

However, remember that hiring managers receive hundreds of emails a day. So if you want your email to get read, it's the subject line that's likely to play the most important part. 

As we've advised before, if you have a good resume headline, simply put it in the email subject. 

However, if you’re unhappy with the result, you have other options, too. 

For instance, if you have a reference, include it already in your email subject line: 

Referral from Jose Nachos: Pedro Tacos, candidate for a senior software analyst position

If you don't have a reference or a catchy headline, check out more tips on how to write the best subject line for your email .

Finished writing your cover letter?

Make it stand out with an eye-catching design.

What if you're told to NOT submit a cover letter? 

Today, many companies are using online application systems that discourage applicants from attaching a cover letter. 

Instead, they have their own application systems where in different sections you're required to fill in the information you would normally place in your cover letter.  

If this is the case, just work with the format they gave you.

In other words, include the same information that you'd normally have in your cover letter but place it in the correct sections. 

And don’t forget to follow the cover letter principles: 

• explain why you're the right candidate;
• make it clear that you've researched the company well;
• indicate in what way you'd be an asset;
• mention your biggest past achievements.

Because no matter the format, you're still expected to present your skills and convey enthusiasm about the job.

Alternatively, you can also try to find a relevant manager or a recruiter online (either on the company pages or LinkedIn) to whom you can send a brief follow-up email with an attached cover letter. 

Now that we've covered the basics, there are several other tips that you should keep in mind to elevate your cover letter to the next level: 

• Keep it short. Limit your cover letter to three to four paragraphs and a maximum of one page. Hiring managers are busy people who often don't have time for reading long texts.
• Keep it clean and easy on the eye. Take a look at how this article is written. It’s replete with short paragraphs, sentences typed in bold letters, bullet points, and numbers. All of these make reading and searching for specific information easier. So, never send a letter that looks like an unreadable wall of text. The easiest way to achieve a sleek cover letter design is to use a pre-formatted cover letter template . 
• Don’t risk being funny if it ’ s a company with a formal work culture. Poorly executed humor will hurt your chances rather than help. Being direct and dynamic is a much surer way to catch the recruiter’s attention than a number of jokes. On the other, if the company is smaller or known for its creative products, being original may in fact help your chances! 
• Show, don’t tell. Usually, there’s no point in saying you’re “a dependable hard worker” or “a creative thinker.” Why should anyone believe such generic statements? Instead, offer an example of how these qualities helped you achieve something in the past.
• Never write the same letter twice. A cover letter should always be tailored to a specific job application. Remember the previous sections? You’ve made a great effort to research the company and its hiring managers, so you’ve written your cover letter accordingly. This is a process you need to repeat with every application (ugh, I know). 
• Check for typos. This goes without saying but make 100% sure your cover letter is without typos. There’s no reason to believe you're competent if you can't even type without errors. Moreover, typos automatically reveal almost criminal carelessness on your part, since every text editor nowadays has a spellchecking feature. 
• Don't use any buzzwords. Your cover letter needs to be authentic and persuasive — and buzzwords are neither. If anything, they simply give the impression of you being someone who's just trying to fit a skewed idea of what an ideal corporate employee should be. Instead, focus on using relevant keywords from job descriptions.

Now, if you have no experience yet because you're just starting out or you're changing careers, writing a cover letter can be scary. However, a well-written letter can actually be your best friend.

And this is how you write the perfect cover letter with no experience .

In the end, there are many different ways to write a great cover letter. And even if you follow the cover letter guide above, you’ll end up with a cover letter that's invariably your own. 

It all depends on your own personality, the position you’re applying for, and the hiring manager’s preferences. 

And that's good, actually! 

Still, there's a lot to learn from cover letters written by other people. That's why we've selected five cover letter samples that deserve your attention. 

Each of these helped real job seekers find real jobs in real companies. They'll teach you valuable lessons you can use in your own cover letter.

1. Norwegian — Cabin Crew Cover Letter Example

This cover letter sample was provided by a real person who got hired with Kickresume’s help.

2. Volvo — Machine Learning Intern Cover Letter Example

3. tory burch — account executive cover letter example, 4. lush — sales associate cover letter example, 5. romeo — social media officer cover letter example.

Do you still need some more inspiration? You can find more examples in our cover letter library

FAQ: How to write a cover letter

250 to 400 words is the standard cover letter length range. A cover letter should never exceed one page.

Yes! Show that you can go that extra mile and stand out from the crowd of applicants.

Ideally, use a pre-formatted cover letter template. Then use a simple and professional font, such as Times New Roman. The font size should be between 10-12.

If you have the name of the hiring manager, try to find their contact on the company page or LinkedIn. If you still can't find the right person, you can address it to the whole team or HR.

This article was recently updated. The original article was written by Martin Poduska in 201 7.

Kaja Jurcisinova is a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

Related Posts

Minimalistic vs creative resume design: which one to use, 10 career experts share advice: how to make your resume stand out, share this article, join our newsletter.

Every month, we’ll send you resume advice, job search tips, career hacks and more in pithy, bite-sized chunks. Sounds good?

Cover Letter Format (w/ Examples & Free Templates)

Give someone who knows nothing about cooking the ingredients to a perfect meal and you’ll end up with a disorganized, very possibly inedible, meal. 

The same disorganized, quite possibly tasteless, fate awaits your cover letter if you don’t know how to properly format it. 

Getting the cover letter format right is the same as having those coveted cooking skills that can turn the right ingredients into a meal that leaves you wanting more.

Now, if you’re wondering whether your formatting skills are enough to impress recruiters, there’s no need to worry. 

This article is going to show you exactly how to format a cover letter the right way. 

Here’s what we’re going to cover: 

• What Should Go On a Cover Letter?
• How to Format Your Cover Letter
• (Free) Cover Letter Templates You Can Use
• How to Format Your Cover Letter When Sending It Via Email

The Best Cover Letter Format - What Goes on a Cover Letter

Your cover letter’s format is both how your cover letter looks and how it’s structured. 

So, cover letter formatting includes everything from page margins, spacing, and font size to how long your cover letter should be, how many paragraphs it should have, and what each paragraph should contain. 

Pretty substantial, if you ask us - which is exactly why we’ll go over these elements one by one. Before we do, however, let’s first get the essentials out of the way. 

What exactly goes into a cover letter? The short answer is as follows:  

• A header , which contains your contact information and the employer’s or recruiter’s contact information.
• A greeting to the recruiter and the opening paragraph , which you want to use to grab the reader’s attention.
• The body of your cover letter , which is between 1-3 paragraphs.
• A closing paragraph , which usually contains a call to action.
• A formal salutation .

And here’s what that looks like in practice: 

A Look into Your Cover Letter Format, by Section

In theory, all these rules are pretty straightforward...

But if you’ve ever written a cover letter before, you’ll probably agree with us that actually writing one ain’t all that simple.

In this section, we’ll take you through the entire process of creating a cover letter, section by section!

Starting with:

#1. Header 

Your cover letter’s header should contain your contact info, the date, and the hiring manager’s or employer’s contact info. 

If you’re wondering which contact information you should include and which you should leave out, here are the essentials: 

• Full name and professional title (where applicable) 
• Phone number
• Name and professional title of the hiring manager
• Name of the company you’re applying to 
• Company address 

Here’s a visual representation of this: 

If you want to know more about header formatting, such as what you can optionally include and what you should definitely leave out, head over to our guide on how to start a cover letter . 

#2. Greeting 

After listing your contact information, it’s time to address the cover letter . 

First things first: the impersonal and overly popular “To Whom It May Concern” and “Dear Sir/Madam” are yesterday’s news. They’re impersonal and just about every other applicant uses them. 

And you want your cover letter to stand out, right?

So, greet the hiring manager directly, instead. For example: 

Dear Mr. Brown, Dear Mrs. Waldorf,

If, however, you are unsure about their title, gender, marital status, or pronouns, use their entire name to avoid any mistakes, such as: 

Dear Alex Brown, Dear Blair Waldorf,

Alternatively, the recruiter may hold a title, such as Doctor, Professor, or sergeant, or you might be addressing a letter without a contact person. 

In such cases, here are some do-s and don’t-s to keep in mind: 

Dear John Doe, Dear Mr./Mrs. Doe, Dear Dr. Leonard, Dear Rev. Owen, Dear Marketing Hiring Team, Dear Director of Marketing,

To Whom It May Concern, What’s Up Hiring Team, Dear Sir/Madam, Hey John, Hi there Hiring Team,

#3. Opening Paragraph 

The opening paragraph of your cover letter is where the recruiter first gets to really hear your voice. As such, you’ve got to make it count and grab their attention before they move on to the next applicant.  

And how exactly do you do that? Well, for starters, avoid being generic. You don’t want your opening paragraph to sound as if you’re applying to dozens of jobs with the same letter.

Instead, you want your opening paragraph to mention:

• Your name, profession, and years of experience.
• 1-2 of your top achievements (to help you stand out).
• The name of the firm and position you’re applying for.

Here’s what this would look like in a cover letter:

My name is Ellen and I’d like to join Company X as a marketing expert. I believe that my 5+ years of experience as a marketing specialist, as well as my skills in PPC management and copywriting, will help me drive new users to your platform Additionally, I believe that my past experience in the financial industry will help me excel at the role.

Struggling with writing your own cover letter introduction? Check out our guide on how to start a cover letter effectively! 

#4. Cover Letter Body 

The body of your cover letter usually consists of 1-3 paragraphs and is where you convince the recruiter that you're the right person for the job.

We have a few pointers to help you do that:

• Don’t just rehash your CV. The recruiter already read it. Instead, use your cover letter to elaborate on your achievements and back them up with even more evidence. 
• Understand the job requirements. Check the requirements for the position in the job listing, see how you can match them with your strengths and qualifications, and use the body of your cover letter to show you’re a good fit for the job. 
• Research the company. Also important is to show that you match the company’s culture. Read up about the company you’re applying for and learn what’s their product/service, what are they known for, what kind of culture they have, and so on. Then, in your cover letter, mention a bit about the company’s culture and talk about how you’re a good fit.

And here’s hows the body of your cover letter would look like in practice: 

In my previous role as a Marketing Expert, I also handled the company’s Digital Marketing. During the course of one year, I managed the company’s monthly Facebook ad budget, which amounted to $20,000+ and the process of ad creation and management end-to-end. The process involved creating ad copies, images, picking out the targeting, running optimization trials, and so on. 

In addition to Facebook advertising, I am also knowledgeable in other Pay Per Click channels, such as: 

I actually learned a lot about PPC management basics from your company YouTube channel, and really admire how you guys manage your ad accounts. Since I’m already familiar with how Company X handles ads, I believe that I’d be able to really excel at the role.

#5. Closing Paragraph (And a Call to Action) 

Now, how you end a cover letter is just as important as how you start it. 

As you wrap up your cover letter, it’s important to do the following:

• Mention anything that you couldn’t in the previous paragraphs . If you have anything left to say, mention it here. 
• Thank the hiring manager for their time . Good manners go a long way. 
• Finish the cover letter with a call to action . Your cover letter’s last sentence should be a call to action, such as asking the hiring manager to take some sort of action. 

Here’s an example of that: 

In conclusion, thank you for considering my application. I hope I have the chance to help your company take its marketing initiatives to the next level. It would be great to discuss how my experience so far can make that a reality. 

As for your formal salutation, you can use any of the following “tried and tested” greetings: 

• Best Regards,
• Kind Regards,

Cover Letter Format Guide 

We went over what goes in your cover letter section by section. However, how your cover letter looks on the outside is just as important. 

Following some standard formatting tips will show the hiring manager that you took the time and put in the effort to hand in the best version of a cover letter, which is sure to help your case. 

Here are the rules that you need to follow: 

• Keep your cover letter between half and one page in length to make sure the recruiter actually reads the whole thing (if you had to read 100+ cover letters, you’d want applicants to stick to one page too). That’s between 250-400 words long . 
• Use 1 or 1.5 line spacing throughout your text , and double spacing between paragraphs. 
• Go for a simple and readable font and set your font size to 11 or 12 pts . Using custom fonts may seem like a good idea, but there’s no guarantee the hiring manager’s computer will have that specific font installed.
• Save your cover letter in PDF format to make sure the layout stays the same despite the type of software or Operating System (OS) that opens it. 

Or Choose One of Our Cover Letter Templates 

The cover letter is an inseparable part of any application package. As such, you want your cover letter format to be as impeccable as possible. 

And while the formatting rules we’ve listed above aren’t complicated to follow, you’d rather not take any risks with your cover letter format.  

Want to make sure that your cover letter format is impeccable?

Just use a cover letter template!

The format is done for you - all you have to do is fill in the contents. 

Our cover letter templates are well-designed and guaranteed to leave a good impression on the recruiter!

On top of that, all of our templates come with a matching resume template , ensuring that your job application stands out from the rest.

Sending Your Cover Letter Via Email? Here’s How To Do It! 

It’s safe to assume that nowadays, most cover letters are sent via email. That means that you’re probably submitting your email in one of two ways: 

• Sending it as an email attachment.
• Uploading it to the company’s webpage.

If that’s the case, you’re good with the formatting rules listed above. 

If, however, you’re sending your cover letter in the body of the email, here’s what you need to do differently: 

• Write a professional subject line. The best and safest formula is “Name - Position you’re applying to” (e.g. “Helen Simms - Application for Marketing Expert Position”).
• Remove the header. As the hiring manager’s contact details and the date are no longer necessary, remove the header altogether and place your contact information underneath the formal salutation. 
• Look out for typos. Check your cover letter and then double-check it. Typing on a keyboard can be tricky; sometimes, a typo might just be a matter of fast typing. Avoid that by being extra careful. 

And you’re about ready to press “Send.”

Key Takeaways

Your cover letter format is a big part of the impression your job application can make. As such, it’s important to get the formatting right. 

Here are the main points this article covers to achieve that: 

• Make sure to structure your cover letter the right way. 
• Address your cover letter the right way and write an attention-grabbing opening paragraph.
• Wrap up your cover letter with a call to action. 
• Pay attention to the margins, space lining, font size, and cover letter length.
• If you’re sending your cover letter as the body of your email, make sure to tweak the formatting accordingly.  

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

Resume Templates

Resume samples

Create and edit your resume online

Generate compelling resumes with our AI resume builder and secure employment quickly.

Write a cover letter

Cover Letter Examples

Cover Letter Samples

Create and edit your cover letter

Use our user-friendly tool to create the perfect cover letter.

Featured articles

• How to Write a Motivation Letter With Examples
• How to Write a Resume in 2024 That Gets Results
• Teamwork Skills on Your Resume: List and Examples
• What Are the Best Colors for Your Resume?

Latests articles

• Top 5 Tricks to Transform Your LinkedIn Profile With ChatGPT
• Using ChatGPT to Prepare for Interviews: Top Tips and Steps
• How to Create an Effective Cover Letter with ChatGPT
• 10 Jobs in High Demand in 2024: Salaries and Expected Growth

Dive Into Expert Guides to Enhance your Resume

The Ultimate Cover Letter Writing Guide

The complete guide to writing an effective cover letter.

Certified Professional Resume Writer

Any of these sound familiar? The simple answer is yes, having an effective cover letter is completely necessary and highly recommended and we’ll tell you  why you need a cover letter as well as a resume!

When you’re applying for a job, whether it be for an  entry-level  position after graduating or for a high-level executive vacancy with a  professional resume , a  cover letter is essential to make your application stand out .

Without this extra introductory letter, a resume alone could easily be discarded by a hiring manager. CareerBuilder  estimates you’re  10% more likely to miss out on an opening  if you don’t include a cover letter.

Writing a good cover letter  it’s not a skill many many people master, but that doesn’t mean it’s an impossible feat!

With our complete  cover letter guide , you’ll learn  how to write a cover letter  that will attract the hiring manager and convince them to read your winning resume.

What is a cover letter?

A cover letter is an extension to your job application.  It is not obligatory but including a well-written cover letter is  strongly advised by all human resource experts . By definition, a cover letter is an accompanying, explanatory letter.

All  jobseekers need a sales pitch  of sorts, they need to hook the reader and demonstrate to the hiring manager why they are the right person for the vacancy on offer. This style of  self-marketing for a job application  must come in the form of a  winning resume and cover letter combination  that complement one another.

A simple cover letter is an introduction to the candidate  behind the qualifications and experience. The aim is to show a prospective employer how you can take on the role and  what you can offer the company  in question.

Cover letters generally  follow a basic structure  and can be in either hard or digital format, that is to say, either printed and sent via regular mail or as a document scanned and attached to send digitally, or written directly in an  email cover letter .

Why include a cover letter on a job application?

If you want to stand any chance at all of  catching the eye of a potential employer , it is  imperative to include a cover letter  with your job application.

Simple – even if you  create an effective, outstanding resume , using all the right keywords and qualifications etc. it’s possible there are candidates more qualified than you or with more experience so it’s necessary to  add a cover letter to back up your resume  and allow the hiring manager to see more of your personal side that is relevant to the vacancy.

• The cover letter demonstrates your communication skills.
• The cover letter serves as an introduction to the resume.
• The cover letter can be used to emphasize certain skills, or mention skills that you couldn’t fit on the resume (it serves as an addendum).
• The cover letter is what you customize for each position, to show why you are the right person for “That” role, as opposed to the resume which stays pretty much the same for all applications.

A cover letter is the added value  that you need in a job application to ensure the call-back you’ve been waiting for.

To  create a unique, tailor-made job application , each candidate should use a cover letter to highlight their strengths and  elaborate on relevant achievements  that demonstrate their ability to take on the new responsibilities.

Is it practically always sensible and  appropriate to write a cover letter to accompany a resume for a job application  that should be customized for the role you’re applying to including any explanations of information that might be missing from the resume, such as employment gaps, traveling, periods of study etc.

The only time it is acceptable to not include a cover letter in your job application is if the job listing specifically requests that you do not.

Advantages of Writing a Cover Letter

A cover letter directly adds to the likelihood that you are called in for an interview and  gives you a better chance of being hired .

If you’re successful in  writing an effective cover letter , it will offer you the following advantages:

• Hiring managers will see your added effort
• Demonstrates you put in the time to learn about the company
• It will add a personal touch to your application
• It shows your enthusiasm for the opening
• Hiring managers will become acquainted with your best qualities

Knowing exactly what is in a cover letter will ensure that it gives you a  major advantage  over the other applicants.

What are the 3 Types of Cover Letters?

Adding a cover letter is almost always essential, but  choosing the appropriate letter  will also be key. Depending on the job post you are applying for, you will need to select the best type of letter to send along with your resume.

There are  3 types of cover letters  that you can send to a hiring manager. The 3 types are:

• Application cover letters
• Letters of Interest
• Email Cover letters

The letter you write is influenced by  whether you are going to apply for a job directly , citing a referral, or asking about vacancies that are not advertised.

Whatever the case may be, ensure that the cover letter is  specific to the job vacancy . It’s always important to avoid making a generic cover letter for every single job you apply for.

So, what are the 3 types of cover letters you should consider sending to a job recruiter?

Application Cover Letter

This is your  classic cover letter  that you send to a hiring manager when you spot a company advertising a job opening. When you want to directly apply for a position, it is mandatory to send this, unless you are specifically asked not to.

Using this letter, you can mention why you want to work for a specific company and why you are the perfect candidate for the position.

Letter of Interest

Say you notice a company that you would really like to work for. It fits your sector, and you know it offers great benefits and good pay. However, you  can’t find any openings  that match your skill set.

If that’s the case, you don’t need to sit around and wait for the company to have a job vacancy. You can take action with a letter of interest. This type of cover letter  states your interest in being employed  by a company that isn’t currently advertising any vacancies.

This type of letter goes by a couple of other names, such as:

• Letter of intent
• Statement of interest

Of course, since there is no vacancy there is no role you can specifically mention, which is the major difference between a letter of intent and a traditional cover letter. Your objective will be to  advertise yourself well enough  that an employer will just have to interview you.

Email Cover Letters

Over the years, the job application process has shifted to a nearly  100% online hiring process . Due to this, it may be necessary to send your cover letter  in an email  as part of your job application.

While applying, there may not be an option to upload your cover letter. Or maybe you would just like to send it in the  body of your email along with your resume . You can send it in one of two ways, in the body of your email or as an attachment (in PDF).

How to write a cover letter

A cover letter, although  short in length  generally, can take time to elaborate as it is important to get it right. Sometimes, due to the scarce space for writing, candidates find it difficult to know  what to include in a cover letter  and  what to leave out .

However, knowing  how to do a cover letter  can make all the difference to your job application and be the just the thing to capture the attention of a hiring manager.

A  professional cover letter  should be well-formatted, following a structure with a header, an opening paragraph, a second main paragraph, a final closing paragraph and a closing with signature/electronic signature.

To  begin writing a cover letter for a job application , candidates should analyze their skills, qualifications, accomplishments and experience to  decide which are the most fundamental aspects to include  in their personalized cover letter.

Next, each jobseeker will have to  select the most job-relevant  of these elements to include by  comparing them with the required or desired qualifications and experience  in the job description.

Finally, the applicant should choose some  memorable examples which demonstrate evidence  of each element included in their cover letter, aiming to  tell a story  which shows their aptitude concerning each skill or qualification.

Jobseekers should also ensure to explore  how to make a cover letter  for their specific role or industry because, similarly to resumes, each cover letter should be  tailored for the vacancy  and company to which it will be sent.

It is vital for candidates to  consider several factors when it comes to writing their professional cover letter . A jobseeker must review their  resume work history section  as well as any skills and honors included to find the  most pertinent experiences  that can be explored further. Detailing examples of when a candidate demonstrated certain abilities or expertise is how a candidate can convince a hiring.

One way to create a winning cover letter is to use an  online cover letter creator  or take advantage of cover letter templates as a stepping stone as well as checking out cover letter examples that can serve as a great source of inspiration for you to make your own  unique cover letter .

Our  cover letter builder  forms part of our resume builder and allows jobseekers to create a more complete job application. Users can write their cover letter with pro tips and design help thanks to our pre-designed templates. Read our  cover letter writing guide  to get to grips with  cover letter writing techniques  and tips before using our online cover letter builder!

How to Structure a Cover Letter

The  structure and layout of a cover letter  is essential to make sure the letter displays each point that you wish to get across  clearly and concisely . This means it’s necessary, in general, to follow a commonly-accepted format for an effective cover letter.

Similarly to a  resume format , designing and  writing a cover letter has certain rules  which should be adhered to in order to convey the necessary information in a brief and to the point introductory letter.

Check out some of the  cover letter best practices  as advised by human resources experts below:

• It’s imperative to  begin a cover letter with a header , including the candidate’s name and contact information as well as the date. This  primary cover letter section  can also include the job title, website and other relevant personal information.

Following this, the  letter should include the details of the company  and person to whom you are writing, with the full name, job title or team, company name and address.

• The main body of a cover letter should be divided into  three sections : an introduction, a bullet list of accomplishments followed by a paragraph highlighting skills, and a closing paragraph inviting the hiring manager to contact you. By using bullet points when detailing your achievements and capabilities, you can make sure that recruiters will be able to quickly pick out key information. This is especially important as studies have found that recruiters spend very little time reading each individual application.
• Finally, the letter should be electronically or physically signed with your full name in a formal manner.

The universally-accepted  cover letter length  is no longer than one letter page, which in total has about  250-300 words  for the main body of text.

Don’t  repeat information  or be too detailed because hiring managers simply do not have the time to read it all and will simply skip to the next one.  Resumes that run over 600 words  get rejected 43% faster and cover letters can easily fall into this trap too.

Keep your cover letter short and sweet and to the point!

Get more  cover letter formatting advice  in our guide on  how to format a cover letter  with tips and information about all aspects of a good cover letter structure.

Cover letter advice

The  importance of including a cover letter  with your job application is often overlooked by jobseekers of all categories, however this can seriously reduce your possibilities of getting an interview with a prospective employer.

Therefore you need not ask yourself  when to write a cover letter  because the answer is just that simple – it is  always appropriate to include a cover letter in your job application , unless the listing explicitly requests that you do not.

Check out the following  expert cover letter tips  to create a winning cover letter that will convince the hiring manager to give you a call:

• We may be quite repetitive with this one but the sheer quantity of resumes and cover letters that are disregarded simply for forgetting this  vital and basic rule  is incredible:  USE A PROFESSIONAL EMAIL ADDRESS  for your contact details and that does not include your current work email but a personal, suitable email address.
• It is essential to remember to  maintain your focus on the needs of the company  you’re applying to and the requirements and desired abilities of the ideal candidate for the role.  Do not focus on how you can benefit  by becoming a member of their team, but on how the team can make the most of your experience and knowledge.
• Remember to  highlight your transferable skills , especially in cases where you may not meet all the required qualities in the job description such as in student resumes and cover letters.
• Each  cover letter for a job application, cover letters for internships , for further study or even volunteer experience should be  tailored to their specific organization  and position with the pertinent keywords.
• Use specific examples to demonstrate the candidate’s individual capacity to take on the role and  tell a story with your cover letter  to convey more of your personality and passion towards the sector or profession.
• Towards the  end of a cover letter , each candidate should write a convincing finish to entice the hiring manager and in sales terminology “ seal the deal ”.
• Finally when you have completed your polished cover letter, potentially  one of the most important steps  in the process is to  PROOFREAD . Candidates should request that a friend, mentor, teacher or peer takes a look at their cover letter for not only  grammatical and spelling errors  but also any  unwanted repetition or unrelated information .

Some jobseekers doubt  whether a cover letter is necessary or not , but as most human resource professionals agree without a well-written cover letter, candidates lose the  possibility to demonstrate different aspects of their profile  from those included in their resumes which could easily be the deciding factor in your application!

An easy and fast way to write an effective cover letter for a job application is to employ an  online cover letter creator  that will offer advice on  how to complete a cover letter with examples  and HR-approved templates.

Cover Letter FAQs

What do employers look for in a cover letter, can a cover letter be two pages, what is the difference between a cover letter and a resume, should you put a photo on a cover letter.

Trouble getting your Cover Letter started?

Beat the blank page with expert help.

What Does a Cover Letter Look Like?

In This Guide:

What does a good cover letter look like the format, what does a cover letter look like in terms of content, what does a cover letter look like takeaways..

At that point where you’re asking yourself: “What does a cover letter look like?”

Maybe you’ve found your one perfect job, or you’ve narrowed it down to a few great options.

You’re in the home stretch after working out all the details of your resume.

You want to submit your application because you know they aren’t going to wait forever.

But before you can submit anything, you know you need to put a cover letter together.  Even if the job ad doesn’t say you need one, the fact is, you know you‘re better off with one .

But you’re not 100% on it, and you wonder, “What does a cover letter look like?”

No worries, we’ve got your back! Follow the advice in this guide to put together a killer cover letter in no time at all.

In this article, we’ll go over:

• How to format a great cover letter
• The content you want for a successful cover letter

If you’re reading this because you’ve already got the basics about cover letters down, awesome, you’re in the right place!  If you want some clarification before going on though, take a few minutes to look over what a cover letter is (and why it’s important) and our guide on how to write a cover letter in 2024.

You may be wondering why it even matters what exactly your cover letter looks like.  The thing is, recruiters get hundreds of applications for jobs they post, and making a great impression is key to getting an interview.

What’s the first thing a recruiter is going to see?  Your cover letter.

So a great design for your cover letter is one of the best ways to make sure you catch that recruiters eye, and have them call you in for the next stage of hiring.

Down to the nitty gritty, what exactly are the expectations? Let’s start with details on the exact formatting you’ll want to use to get the best results.

Font - size + distance between characters

You want to be sure that the hiring manager who flips to your cover letter is immediately impressed and that they’re tempted to read it.  The best way to ensure that is to hit them with a one two of professionalism and clarity.

To that end, you always want to use an easy-to-read font like Times New Roman or Arial in 12-point font. These are classic fonts that tell the person looking over your resume you mean business, and that font size is nice and legible.

You might be tempted to try a font that’s different, stylish, or edgy, but your cover letter isn’t the place to do that. Remember, you’re writing this for them, not yourself, so play to what a hiring manager would want: a professional employee they know they can rely on.

This is pretty straightforward: you want your margins all around to be set at 1 inch (or 2.54 mm for the metrics in the world)

Content alignment

Again, we don’t need you reinventing the wheel on this one. You want to align all your written content to the left side of the page. If you’re applying in an industry where a picture is acceptable or expected, you can align that to the right of the header (more on that just below!)

Header + what to have in it

Your header is the top section of your cover letter, and it’s the very first thing the hiring manager is likely to see.  You want to give them exactly what they’re expecting to see in this section, otherwise they might just move at without a second glance.

To that end, we definitely suggest you go over our cover letter checklist  before you send yours out. Even better, look over our cover letter examples or our cover letter templates to be sure you’ve got the best cover letter you can.

Specifically, they want to find your name, contact information, including your cell number, landline if you have one, and definitely your email. But you should also add any contact info that individualizes or adds to your application, like a social media link or URL to a portfolio or other work you’ve done.

To make it as clear as possible, your name should be the largest font of all text in your cover letter, and there should be clear sections dedicated to your contact information.

If you’re confident in your design skills, personalize your header by introducing a color scheme and resume headline , or again, use one of the links above to get a hand with that.

Two things to remember here:

• Your email must be professional - no jokes, nothing untoward, nothing random. Open a new account if you have to specifically for the job search, and leave your private one just that.
• Only link professionally relevant social media or other online links.  You don’t normally want to add your FB or Instagram, just job specific ones like LinkedIn, GitHub, etc…

Line spacing and paragraph spacing

Line spacing is a bit trickier; some things are single space, and some are double.

Here’s how it breaks down

• Single-space the header sections and the body of your cover letter.
• Leave a space between your header and greeting ("Dear…:").
• Leave a space between each paragraph.
• Leave one to three spaces between your sign-off ("Sincerely,") and typed name.

We know we write this like it’s no problem at all, and we promise, after writing a few it’ll feel like that for you too.  But if you want some extra help to make sure the cover letter you’re sending out is perfect for the job you’re applying to, try our cover letter builder - just answer a few questions, and we take care of the writing and design.

What format to save it so it's readable

The last thing you want is to put all this effort into writing your letter, and it turns out the file format you used can’t be opened by the hiring manager.  

Stick to PDFs, since everyone should be able to open them. Plus, you have the added confidence of knowing that the formatting will stay consistent across platforms and devices.

Each job and company you apply to is likely to best suit a slightly different approach to your cover letter. Of course, this means how and what your cover letter should say for each job is going to be a little different.

But the content you want to include in your cover letter can be broken down into four key parts .

Start with a personalized greeting .  Avoid old clichés like “Dear Sir/Madam” or “To whom it may concern”. A hiring manager is going to be way more impressed by seeing their name on that letter than by a generic greeting.  

The first paragraph in your cover letter should tie you into the company .  You want to personalize what you include here and let the hiring manager know why you - you specifically - are going to be a great fit on their team.

By personalizing your cover letter to the specific job and company you’re sending it to, you’re going to grab the recruiter’s attention, and:

• set yourself apart as someone who really wants to work with the company
• help them see you’re passionate about the job
• show you’re detail-oriented
• and build a personal connection right off the bat

These are huge advantages in your favor, and will put you ahead of a lot of your competition!

The main body of your cover letter is another 1-2 paragraphs.  This is where you’re going to explain your motivation for wanting to work with the company.

Remember, though, your cover letter is going hand-in-hand with your resume, so don’t repeat exactly the same things in both. Ideally, what you’re doing is complementing your resume with the cover letter.

The recruiter is going to use your resume to get a few more details about what you say in your cover letter.  But you can use the body of the cover letter to dig deeper into who you are and explain why you want the job and how the experiences you’ve had made you a great choice !

You're going to close your cover letter with a call to action paragraph . Think of this as your last chance to make your first impression.

Because of that, it’s crucial you nail it, and you should make sure you know everything you can about how best to close your cover letter .

The short of it though, is you want to sell them one last time on why you’re the best choice, thank them for their time, and then ask them specifically to reach out to you.  You don’t want to be vague about the ask, this is the call to action.

It’s pretty common for people to write something like “I look forward to hearing from you” as part of their last sentence. And while this may be polite, it… leaves a bit too much room for interpretation, in our opinion.

Instead, try one of these:

• I appreciate your quick response – It communicates you’re serious about a response without being forceful or threatening.
• Let me know if anything changes – It’s another way to give the initiative to the hiring manager without being too pushy.

And that’s it - easy as pie, right?  No, we know it might seem a little daunting still if you’re new to writing these.  

That’s why we have 500+ cover letter examples you can look over, from all kinds of industries, so you can get a real-life impression of what a cover letter that gets jobs really looks like.

And if this is your first time writing a cover letter, or if you want to be sure the cover letter you’re including is going to get you noticed, use our cover letter builder .  We take out all the guesswork - answer the prompts, and we can write and design a winning cover letter for you!

Good luck, you’ve got this!

• Every job application you submit should include a cover letter that’s personalized and tailored for the specific job and company you’re applying to.
• A great looking, clear cover letter that hits all the key points is crucial - recruiters go through hundreds of resumes and spend only a few seconds on each.
• Even though the content will vary from letter to letter, the general cover letter content we covered can be applied in every case.
• Your header should be eye-catching and draw a recruiter in.
• Your intro paragraph needs to really grab a recruiter’s attention - show them how you personally deserve their attention
• The main body of your cover letter gives the hiring manager a deep dive into one or two reasons why your experience makes you a great fit for the job.
• Close with a call to action: ASK, ASK, ASK for that call back.

• Cover Letter Guides

6 Examples of How to Introduce Yourself In an Email

Letter of interest vs. cover letter: what's the difference, the best synonyms for "proficient" on resume, what should a cover letter say here's what you need to know, how to answer "why have you changed jobs so frequently" interview question, resume icons - should you use them and how.

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Examples
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.