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• 4 Case Studies of FS Organizations’ Successful Journeys to Cloud

12 Nov 2018

Other parts of this series:

• Cloud FAQs: Public, Private and Hybrid Cloud Options Explained

How did 4 financial services groups transform their business by harnessing the value of cloud?

Cloud is the foundation for a digital-enabled insurer. In this blog series, I’ve spoken about the value, adoption, myths and challenges of cloud—with a focus on the new conversation that’s emerging in the insurance industry. We’re moving beyond talking about cloud to taking real action and seeing real rewards.

In this post, I’ll look at four case studies of financial services organizations that have successfully made the journey to cloud—and lessons we can learn from each of them.

Towergate Insurance

Towergate has become one of Europe’s largest independent intermediaries, primarily through acquisitions. But growth has its cost and as more companies joined, Towergate’s IT environment expanded to include hundreds of different systems, applications and processes.

Recognizing that it was time to change, Towergate embarked on a comprehensive IT reboot and an ambitious cloud migration effort. Accenture partnered with Microsoft and Avanade to transform four key areas of Towergate’s infrastructure: data center and hosting, network and telephony, end-user computing and service support.

In 12 months, Towergate became a cloud-based digital-enabled company with seamless processes. It connected 4,500 employees and united 300 businesses, and now generates 30 percent annual savings. Read the full story here .

Capital One

Accenture partnered with Amazon Web Services (AWS) to help US bank and credit facility, Capital One , relocate its flagship mobile banking application to cloud. In doing so, Capital One reduced its data center footprint from eight to three centers by 2018.

Capital One CIO Rob Alexander believes that “digital is the new bank branch” and says in a video on the AWS platform: “We need to be great at building digital experiences for our customers.”

“We want to be in the business of building great applications for our customers, not to invest in building costly and complex infrastructure,” Alexander says. He explains that Capital One chose AWS for its velocity, elasticity, availability, security, talent and the width and breadth of its platform. Watch the complete video here and read more how Capital One used AWS cloud services through the different stages of its development—from project to optimization.

Suncorp Group

Six out of 10 insurers replace their legacy systems every three to six years, which increases their total cost of ownership. Suncorp decided “no more.” The Australian FS company decided to break the cycle of refreshing its legacy systems and built a new business model using cloud.

In the process, it shrunk its data center space by 75 percent and reduced its utility costs. It followed a step-by-step approach to cloud migration: first it moved all its storage to cloud, followed by other workloads and applications.

Suncorp chose AWS to support its cloud-first strategy. In three months, the company launched a working virtual private cloud and virtual data center. Watch this video in which CEO Jeff Smith explains how the company decided to move everything to cloud and then did it.

Accenture’s journey to cloud is a riveting story, which can be read in full here , and we are excited to share our key learnings with our clients. Today, Accenture is 92 percent in the public cloud in our quest to become a digital-first enterprise. Furthermore, 95 percent of all new infrastructures are supplied directly in the cloud.

Our three-year journey to cloud took place in three phases: adoption, optimization and transformation. So far, thanks to our successful cloud migration, we’ve achieved up to 50 percent reduction in cloud provision lead times; our cloud footprint increased from 9 percent to 92 percent in less than three years; and we’ve seen a 40 percent discount on cloud instances over a one-year term.

Watch this video where Accenture CIO Andrew Wilson demonstrates what it looks like to work in the cloud:

Learn more by reading Insurance cloud: Strategic investment for Europe .

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March 27, 2023

One Billion New Online Shoppers Are Entering the Market Creating Significant Growth Opportunities for Digital Commerce, Finds New Study by Accenture

Millennials, Gen Z and Gen Alpha consumers are emerging over the next decade in eight fast-growing countries signaling a need for companies to reinvent their digital commerce strategies

NEW YORK; Mar. 27, 2023 – A new generation of over one billion digital native consumers are emerging in eight fast-growing countries in the next decade, creating new areas of growth for companies globally, found a new global commerce study by Accenture (NYSE: ACN).

Living in Bangladesh, Egypt, Ethiopia, India, Indonesia, Kenya, Nigeria, and the Philippines, these digital consumers are between the ages of 6 and 26 and represent 36% of the aforementioned countries’ population and their behaviors today offer key insights for companies looking to capture the next wave of commerce-driven growth.

According to Accenture Song’s report, “The Next Billion Consumers: A Fast-growing Opportunity for Digital Commerce,” this next generation of consumers presents a significant opportunity for global companies, particularly because digital commerce eases some of the traditional barriers to entry in these markets. Plus, the research also found that despite digital commerce revenues having quadrupled in these markets since 2017—equating to $211 billion in 2022—most multi-nationals are not set up to serve these digital-first consumers. “These new consumers are relevant to companies that operate in these countries today as well as the multinationals looking to grow their footprint and balance their global portfolios,” said Fabio Vacirca, Global Commerce Lead, Accenture Song. “However, strategies based on the western model of consumerism—the steady evolution from brick-and-mortar to digital commerce models that occurs over decades—won’t work for these consumers. Companies will need to be digital-first, leapfrogging older legacy approach.” Who are the next generation of digital consumers The report spotlights how the digital shopping behaviors of these emerging consumers have the potential to transcend boundaries and influence purchasing habits more broadly. Four core digital shopper archetypes were identified from 3,000 digital consumers surveyed across the eight countries. They are digital native purchasers, digitally savvy millennials, digital native content creators and digital alpha influencers.

Spanning three generations—Gen Alpha, Gen Z and Millennials—these four core segments of digital shoppers are already spending significant time online when discovering, considering and making a purchase.

• The majority (80%) of surveyed consumers use online channels such as search engines, social networks and videos to research products or services before purchasing.
• “Likes” and “good comments” on social media also influence 76% of these consumers’ online buying decisions. More than half of emerging consumers prefer shopping on social media apps to other purchasing platforms.
• At least six in 10 (63%) social commerce shoppers say they are more likely to buy from the same seller again.
• 65% of consumers prefer to use online payment methods. They also say that convenient delivery options, such as “click and collect” (73%) and free delivery (79%), are critical drivers of their online purchase
• Three-quarters see easy-return policies as a key influence on their online purchasing decisions.

“Commerce is having a big moment right now in the boardroom, with CEOs asking where the next wave of growth in commerce will come from,” added Vacirca. “This moment is similar to the tectonic shift the telecommunications industry had when consumers leapfrogged landlines to mobile or similarly in the movement from the theater to streaming services. The companies that will gain first-mover advantage will recognize they need to be as digital on the inside as they are on the outside and reinvent their commerce model to meet the needs of their future consumer.” Strategies to digitally unlock growth in these eight-fast growing countries and leverage consumer insights to reinvent legacy commerce strategies into relevant, seamless and engaging experiences can be found as part of the research report linked here. Research Methodology Accenture Research used both primary and secondary data-driven research methodologies, conducted in 2022. We analyzed 92 countries across the Asia Pacific region, Middle East and North Africa, and Sub-Saharan Africa to find rapidly growing countries with strong digital potential. Additionally, we designed and fielded an online survey of 3,000 individuals across these eight countries. The online study was conducted July 13 – August 13, 2022. To understand consumer sentiment, we also used data science methodology to conduct a web scraping exercise looking at approximately 112,000 social media comments in the retail, consumer packaged goods, banking and telecommunications. About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com . # # # Contact: Julian McBride Accenture +1 917 244 9398 [email protected] Copyright © 2023 Accenture. All rights reserved. Accenture and its logo are trademarks of Accenture.

Accenture – Implementing Agile at Scale – Benefits of SAFe in Professional Services

“ Enhanced SAFe processes are key to attaining solution alignment between different scrum teams. ”

Professional Services

The partner that made it happen:

Introduction

As many companies struggle to implement Agile at scale in distributed environments, this case study describes Accenture’s experience enabling faster delivery and speed-to-market by implementing scaled Agile programs using SAFe, along with the adoption of DevOps principles.

Accenture is a $30 billion global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries, named by Fortune magazine as one of the top 100 companies to work for from 2009-2015. As part of their effort to accelerate software delivery, Accenture has adopted Agile and DevOps on a large scale across its Global Delivery Network, leveraging the Scaled Agile Framework ®  (SAFe ® ) with a range of tools. In addition, Accenture helps its clients successfully shift to Agile development using SAFe along with DevOps to drive high performance.

In the provided case study, Accenture shares its insights on addressing process, organization, and tool challenges, including:

• Solution misalignment between teams
• Integration of Agile with Waterfall
• Different timezones, customs, and cross-team activities
• Different DevOps tools between teams

Early Quantitative Benefits

The early benefits are compelling:

• 50% improvement in merge and retrofit (based on the actual effort tracked)
• 63% improvement in software configuration management (effort to support SCM activities)
• 59% improvement in quality costs (percentage of defects attributed to SCM and deployment)
• 90% improvement in build and deployment (process and effort to raise deployment requests)

Early Qualitative Benefits

• Improved demand management and traceability from portfolio through to Agile delivery teams
• Granular configuration management and traceability
• Integration with Agile lifecycle tools to allow story-based, configuration management driven from meta data
• Real-time traceability of status for build and deployment
• Automated build and deployments, including “one-button deployment”
• Developer efficiencies as a consequence of improved tool interaction times and processes

Many thanks to Accenture’s Mirco Hering, APAC lead for DevOps and Agile, Andrew Ball, senior manager, and Ajay Nair, APAC Agile lead for Accenture Digital, for taking the time to share their insights and learnings. Their story is an inspiration to all of us in the SAFe community.

Back to: All Case Studies

Suggested case study: royal philips.

Six years ago, Mercedes Benz launched one or two products yearly in just a couple of markets. In 2022, they introduced roughly 40 products in 34 markets. By moving away from waterfall methods and adopting SAFe, they could launch better technology, operating systems, AI, and face recognition, integrate different data sources, and utilize better risk models.

SAFe allowed Mercedes-Benz to achieve the shift from hardware to software, master vehicle electrification, meet zero-emission requirements, and adapt to environmental, geopolitical, and consumer demands.

Handelsbanken, a Swedish bank known for its innovative practices, wanted to cut its time to market and improve its customer offerings. They needed a collaborative partner to contribute to those goals. The bank explored SAFe and gained trust, knowing that several large companies and banks in its region had found success with it.

With SAFe, Handelsbanken achieved its goal of enabling automated decisions for mortgages sooner than expected. The framework’s structure helped them think big, focusing on flow and results.

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Connect with us, vr onboarding: how accenture is redefining hr with metaverse technology.

by HRD Connect | Case Studies

• Date published: Feb 13, 2023

It’s no secret the HR function is changing. 91% of HR leaders believe the scope of their role has changed in the last five years, and 73% feel the term ‘Human Resources’ is outdated, reflecting its administrative past rather than its agile future. And yet, the adoption of emerging technologies that are accelerating the innovation of practices such as immersive learning is sluggish. HR leaders feel they lack the right technology and the skills to implement it at scale.

At Accenture, however, emerging technologies such as VR and the metaverse are revolutionizing the HR function. The ‘Nth Floor,’ is Accenture’s pioneering application of the metaverse where the firm has rolled out a new immersive experience as part of its onboarding process. It has created virtual counterparts of physical offices that have helped improve hybrid collaboration and networking. It provides a platform for immersive learning. The scale of Accenture’s metaverse is seriously impressive:

• Accenture has onboarded over 150,000 employees in the metaverse
• Post-onboarding surveys have scored 94% favorability
• Accenture has delivered hundreds of community gatherings, including an annual strategy meeting for 150 managing directors in 25 countries

Olly Jeffers, Accenture’s Global Onboarding Metaverse Lead, takes us up to the Nth floor to look at how metaverse technology is redefining Accenture’s HR practices.

Accenture’s enterprise metaverse: The Nth Floor

Accenture has always prioritized experimenting with the latest technologies and using them at the enterprise level. Indeed, it has explored the use of virtual worlds for over 15 years. With the world forced into remote and hybrid working over the past three years, and the maturity of VR and metaverse technology, it began exploring ways to bring its global workforce together beyond traditional email, phone calls, and video meetings. Through a series of pilots and experiments, it evaluated the use-case of metaverse technology for parts of the onboarding journey. Jeffers describes the early adoption of this technology among the HR team at Accenture.

“We started to see that the metaverse was providing our people with a social and collaborative touchpoint. It was a spontaneous connection at a time when it wasn’t possible to meet in person. It was very memorable for our employees, and fun, so we began to create One Accenture Park for our employee onboarding.”

“Having brought aspects of our onboarding experience inside the metaverse for our new joiners, our leadership was immediately bought in. We rolled out metaverse technology beyond the onboarding experience. The Nth floor was born.”

How Accenture is applying metaverse technology

Accenture believes the Nth floor to be the world’s largest enterprise metaverse. It spans onboarding, immersive learning, collaboration, socializing, and wellness. Not only has it completely re-imagined the onboarding experience for new starters, but it has helped Accenture to tackle issues including hybrid working and engaging L&D programs that improve the quality of leadership skills across the globe. Let’s explore the depths of the Nth Floor and how it is accelerating the digitization of myriad HR functions.

One Accenture Park is a home for new joiners. In the metaverse onboarding hub, employees going through onboarding can network, meet their peers, and learn about Accenture’s culture and business practices. The immersive experience begins on their second day. Jeffers explains the two-part experience that follows.

“Firstly, we welcome new joiners into a conference room designed to replicate Accenture’s physical office spaces. This is a chance for them to move around, talk with other new joiners, and acclimatize themselves to the technology. Subsequently, their ‘park ranger’ will lead them down a corridor and see One Accenture Park open in front of them in Jurassic Park style.”

“They then move into smaller groups and take part in a small bonding exercise. When they return, they begin to learn about what Accenture does and how we work. A mock client provides them with business challenges that they solve as a team. The new joiners get a taste of what it’s like to work for Accenture in an immersive world, free from distractions, and far more engaging than any other remote onboarding.”

To date, Accenture has onboarded over 150,000 employees in One Accenture Park. This remarkable achievement shows how emerging technologies like the metaverse, and VR, can not only help HR teams scale their work, but also improve employee experience across the full course of the employee lifecycle. The feedback Accenture has received through post-onboarding surveys and even organic employee feedback is a testament to the journey it has created. The virtual onboarding received an average rating of 4.7 on a 5-point scale (94% favorability). A new starter recently shared the following feedback:

“ The inclusion of One Accenture Park brought another dimension of engagement during the onboarding process. It allowed a different approach to our learning, exploring, and interaction within my new start group whilst being able to get hands-on with technology. This added to the excitement and enthusiasm, so much so that myself and a couple of colleagues decided to further explore the capabilities of the metaverse and socialize in VR. We discovered things like being able to explore different Accenture offices, project a presentation on a giant skyscraper and play games.” – Delvin Monzon, Technology Architect, Accenture

It has also been a constant evolution and learning exercise for Accenture.

“It’s taken the work of many teams, and many people to create One Accenture Park. That work hasn’t stopped either. We continue to develop and grow the spaces and build new experiences. Building a world like this means forging strong relationships with a vast range of teams. This included learning experience teams, our instructional designers, and onboarding experts. Most importantly, we worked very closely with our XR team. These designers, developers, and artists bring these ideas to life. They are the architects of these virtual spaces.”

Immersive Learning

Organizations are only just beginning to recognize the scope VR technology can have for L&D programs. Previously limited to more technical or dangerous use cases , immersive learning can be applied to countless hard and soft skills to facilitate development. Demand for job roles such as instructional designers is increasing as HR leaders look to understand what applications immersive learning may have. Accenture’s Nth floor has revolutionized its approach to learning and development at all levels of the organization.

It has held hundreds of community gatherings in immersive spaces. For example, at an annual strategy meeting with client account leaders, Accenture created a virtual lounge using a combination of avatars and realistic meeting spaces to provide a deeper sense of connection. The result was more than 150 managing directors in 25 countries, enjoying face-to-face time from their locations. Jeffers talks through another example: ‘The Leadership Essentials Mountain.’

“On the lower level of One Accenture Park, there’s something called the ‘NJ Expo’. It’s an interactive museum where people can discover key Accenture topics, such as having a successful career at Accenture. One of these is the Leadership Essentials Mountain. We’re using pneumonic devices, analogies, and metaphors to get the key essence of the topic across in a very memorable way.”

“With the Leadership Essentials Mountain, we encourage people to explore seven mountain checkpoints on a journey to discover what the leadership essentials are. Employees learn the characteristics and behaviors that exemplify how we lead at Accenture when they reach each checkpoint. Eventually, they reach the top of the mountain, and through this virtual gamification, they’ve learned the essentials.”

These revolutionary immersive learning journeys replicate many of the benefits of more traditional, in-person learning events, that cannot video meetings cannot capture.

“When you put the VR headset on, you remove all distractions. On a normal call, message alerts are firing off, emails coming in, or other phone calls coming through. It can be challenging to just focus. We remove a lot of the noise.”

“Secondly, the spatial audio used in the Nth Floor replicates the real world. In the real world, if I wanted to talk to someone in person, I could do so without disturbing the meeting. With video meetings, it tends to be that only one person can talk at a time. For events like watching a speaker on a stage, it allows you to reflect and have a conversation about what you’re hearing at the moment.”

“Lastly, in a networking setting, you can dynamically move from conversation to conversation and focus on the information that matters to you. We’re seeing this help our learners reflect on what they’re learning, which supports our durable learning principles.”

Socializing

An immersive learning model like this relies on leveraging early adopters. These are individuals within the organization who are eager to embrace innovative technology. Such change agents can help socialize it among teams. Accenture worked closely with a core network of employees who recognized the possibilities with metaverse and empowered them to create events within the Nth Floor to learn, connect, and socialize.

“It doesn’t intend to ever replace face-to-face connections. But for an organization with the global scale of Accenture, it’s not always possible to have people come together.”

“Especially for teams that are spread across large distances, or just can’t travel to the office, the Nth Floor gives them the power to come together, feel present, and be with their colleagues. Take a daily stand-up. Now we can meet on the beach at One Accenture Park and hear the waves on the sand.”

As the hybrid conversation continues in full swing, organizations that seek ways to augment the benefits of in-person work in remote environments stand to improve employee engagement by offering their workforce more personal ways of connecting.

The future of Accenture’s metaverse

Unlike its physical counterparts, the Nth floor has the benefit of continued expansion and consistent reimagination. With metaverse champions creating new events and opportunities for virtual collaboration, and support from the C-Suite, Accenture has secured buy-in at all levels to continue evolving.

“We’re very excited for the future of the metaverse and how Accenture can use these tools. Beyond the HR function, it’s helping us serve our customers. We’re already showing our clients how the metaverse will transform business and using our story as the proof-of-concept.”

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Customer Case Study: Accenture and Semantic Kernel

Sophia Lagerkrans-Pandey

March 26th, 2024 0 3

Accenture Evolves its Data Analytics with Microsoft Semantic Kernel

Below we’ve provided a brief overview of the Customer Story of Accenture. Check out the entire Accenture Customer Story featured here: Accenture evolves its data analytics with Microsoft Fabric to calibrate the new “experience office”

Accenture created DEX, an AI-enhanced experience measurement framework. Leveraging Microsoft Fabric, DEX transforms data collection and analysis with AI, prioritizing user experience and productivity and allowing you to fine-tune your digital strategies to align with your workforce’s needs and expectations. It’s a shift towards a user-focused model that simplifies complexity and paves the way for better customer outcomes. Built and tested within Accenture itself, DEX is set to transform workplace dynamics in organizations worldwide.

Quantifying success through better enterprise data analysis

As one of the world’s largest professional services companies, Accenture is a leader in the current and evolving states of workplaces across the globe. Accenture has been working to help clients measure the efficiencies of remote, in-person, and hybrid work approaches. Accenture is at the forefront of helping companies measure what’s working, what isn’t, and the ways in which employees are navigating the numerous styles of workplaces, processes, and collaboration tools.

The challenge is not the ability to accumulate data towards this goal, but rather in managing and mining insights from that data.

Reinventing workplaces by democratizing data and insights

Accenture turned to longtime partner Microsoft to help realize the first generation of its new Digital Experience Measurement (DEX) Platform; a standardized system that quantifies six dimensions of an employee’s experience within a company: usability, user adoption, sentiment, support, performance, and accessibility.

DEX uses  Microsoft Fabric  and  Microsoft Semantic Kernel  with an open-source library. Microservices move data and responses using  Microsoft Azure OpenAI  to create an AI Large Language Model (LLM) on the back end.

Fabric integrates an extensive array of datasets, pulling from diverse sources such as custom applications, data warehouses, and other disparate repositories, and consolidating them into a single, unified repository within Fabric’s OneLake.

Unlocking information from data had previously been a complex exercise – structuring data, then building custom tools to accomplish a defined set of anticipated needs. Mining the data required custom-built tools to parse and deliver a limited data set. This created a number of isolated data silos that continued to grow over time.

DEX isn’t just about bringing data together; it’s about creating a unified, secure, integrated experience from end to end. Whether it’s visualization, developer interaction, or data analysis, Fabric simplifies the complexities for Accenture.

“Creating a seamless, connected digital experience that helps our people navigate across the expert knowledge at Accenture we believe will, in turn, have a positive correlation on customer satisfaction,” says Christensen.

“That’s where DEX is ultimately headed: getting the tools in the hands of the end users themselves,” says Tybor. “Our IT department can of take a step back and focus on enabling our business goals while ensuring we have a more secure and governed data estate—ultimately enabling the businesses’ strategic goals,” he added.

Please reach out if you have any questions or feedback through our  Semantic Kernel GitHub Discussion Channel . We look forward to hearing from you! We would also love your support, if you’ve enjoyed using Semantic Kernel, give us a star on  GitHub .

Discussion is closed.

The Accenture Case Interview: A Comprehensive Guide for 2024

• Updated May, 2024

Former Accenture

Accenture Consulting’s Recruitment Process

Mco’s 5 tips on how to ace the accenture case interview, the accenture potentia interview.

Fit / Behavioral Interview

Case Interview: A Step-by-Step Guide

Consulting’s Recruitment Process

Does it feel like there’s so much to try to understand about tackling Accenture case interviews? Are you unsure where to even start?

Don’t worry, we’ve been there. No, seriously, we actually have been there . And we made it through to the other side, job offer in hand.

Which makes us perfectly placed to walk you through it, step-by-step, in our comprehensive guide.

In this article, we’ll discuss:

• What the Accenture recruitment process looks like,
• The Accenture Potentia interview,
• The Accenture case interview – a step-by-step guide,
• MCO’s 5 tips on acing the Accenture case interview, and
• The Accenture Consulting fit/behavioral interview.

Let’s get started!

The Accenture recruitment process is similar to that of other consulting firms. Since 2021, more and more of the process is being conducted virtually. There are 4 main elements which we’ll cover here:

• The Online Application
• The Digital Assessment
• The Phone Interview
• Assessment Day

Nail the case & fit interview with strategies from former MBB Interviewers that have helped 89.6% of our clients pass the case interview.

Accenture’s Online Application

The first stage is to submit an online application form. Make sure this is tailored to the service and location you’re interested in applying to. You can use Accenture’s job descriptions to make sure you cover the main elements recruiters are looking for.

Need more help? Read our comprehensive guide to preparing your consulting resume .

The Accenture Digital Assessment

Depending on the role, the next stage after your application’s been accepted is an online assessment. This is an opportunity for the recruiting team to test your numeracy, logic, and decision-making skills and to identify areas of natural strength.

You can find out all you need to know about the Accenture Digital Assessment in our article.

Phone Interview

The phone interview is your first chance to really connect with the recruiting team. They’ll be looking to understand your motivation for joining Accenture Consulting and how your skills match what they’re looking for.

This is your opportunity to show how enthusiastic you are about Accenture, so referencing something unique to the company that’s sparked your interest — how its values align with yours, how it supports advances in technology, or your interest in the company’s corporate social responsibility work — is a smart move.

Accenture Assessment Day

For graduate hires, the final stage is an assessment day. This may be in-person, though many offices now hold virtual assessment days.

During the assessment day, there will be both group and individual elements including leadership activities, case study discussions, and 1:1 interviews. The 1:1 interviews will include both a behavioral/fit interview and a case interview.

Experienced hires won’t have an assessment day. Instead, they’ll have either a virtual or face-to-face case and fit interview.

Worried about how to tackle a virtual case interview ? We’ve got 7 top tips to help you ace them.

Accenture is a big firm. As well as management consultancy, they also provide IT consultancy and outsourcing services for business support operations.

The management consultancy part of the business is divided into 3 parts: Accenture Strategy, Digital, and Operations. Accenture Strategy is the arm of the company that competes against top consulting firms such as Bain, BCG, and McKinsey.

If you’re applying for a role within Accenture Strategy, you’ll complete a unique interview called the Potentia interview.

How Is the Accenture Potentia Interview Different from a Regular Case Interview?

Don’t be thrown by the name. At its heart, the Potentia interview is a case interview. The main difference is that it focuses more on assessing the creative thinking of Accenture Strategy candidates.

We’ll be taking you through the nuts and bolts of a case interview below so, for now, here are a few tips to approach this unique Accenture interview.

Our Top Tips For the Potentia Interview

The Potentia interview is a 1-hour long interview about a broad business topic. You’ll be given a short piece of text providing some context to the topic and a problem statement.

Topics are diverse, such as the mining of blood diamonds in Africa or who owns the intellectual property of the internet.

You have 5 minutes to read through the information and prepare your thoughts. After that, there’s a 45-60 minute conversation with the interviewer where you present your thoughts and answer their follow-up questions. There’s no math required during the Potentia interview.

Here are our top tips:

• Use a framework to organize your thoughts . While the interviewer is assessing your creativity, how you present your thoughts should be logical and structured. Outline your core ideas and then expand on the key strengths and weaknesses of each.
• Don’t try and ‘solve’ the problem . These are complex real-life topics that don’t have an easy solution. Focus on presenting innovative ideas that could create real benefit. But, don’t forget good business sense. Evaluate your ideas for practicality, risk, and ease of implementation.
• Adapt your experience . If you have previous work experience that gives you insight into how to approach the problem, use it! Adapting something that’s worked in one context for use in another shows flexibility and a creative mindset.

The Accenture Case Interview: A Step-by-Step Guide

Let’s now look at the Accenture case interview in detail – what types of case you might face, how to approach them, and a real-life work example.

Types of Cases

There are 3 types of cases you might face during your Accenture case interviews. These are called:

• The “Great Unknown”
• The “Parade of Facts”
• The “Back of an Envelope”

Each of the types has different attributes, as shown below. Of the 3 types, the “Great Unknown” and the “Back of the Envelope” are more common than the “Parade of Facts”.

Whichever case you face, make sure you fully understand all the facts and what you are being asked to do before trying to “solve” it.

How to Approach the Case Interview

1) Make Sure You Understand the Question

Fully understanding the question asked is the 1st step in our tried-and-tested method of approaching case interviews.

You don’t want to spend 45 minutes crafting a great answer to the wrong question. Take a moment to consider the problem statement and then repeat it back to the interviewer in your own words to make sure you’ve got it nailed down.

2) Take Time to Think Things Through

Once you understand the problem, it’s helpful to break it down into smaller parts to help you uncover the issues that might be driving it. An issue tree is a helpful tool to identify the root cause of problems.

Once you’re clear on what the problem is, take a moment to figure out what approach you’re going to take to “solve” it and what clarification questions you want to ask the interviewer. 

At this stage, you might want to think about familiar frameworks you’ve studied during your case study preparation and how they can help frame your thoughts. 

For more information on some classic business frameworks, see Case Interview Frameworks .

3) Ask Insightful Questions

At this point, you should be clear on the problem and have figured out your approach to “solving” it. Share this with the interviewer so they can follow your thought process and ask any clarification questions that you need.

Asking pertinent questions and probing for more information should then allow you to form one or more hypotheses of what could solve the problem.

Testing your hypotheses against what you know about the client and by using a relevant business framework will allow you to identify the strengths and weaknesses of each, until you finalize your preferred recommendation.

4) Summarize Your Findings

In this final stage, you’ll summarize your findings and present recommendations to the client.

Make sure you provide a clear and direct answer to the problem statement and outline any next steps you recommend the client takes. 

Highlight any risks associated with your recommendations and options for mitigating them.

The Accenture Case Interview: A Worked Example

Let’s go through an example “Great Unknown” case to see how this all fits together.

As is typical in a “Great Unknown” case, there’s not much information given so asking great questions is key to cracking this case.

Issue Tree 

After considering the problem statement, remember to reflect back to the interviewer what you understand to be the problem, in your own words.

Next, create an issue tree to break the problem down and into component parts.

Using an issue tree helps you to quickly identify several things the client needs to consider when evaluating how to distribute the vaccine including the following issues: infrastructure, staffing, procedures and training, communications and technology, funding, and procurement.

This is also the time to ask clarification questions and probe for more information where there are gaps in your current understanding of the problem.

Building A Hypothesis for How to Quickly and Efficiently Vaccinate the Philadelphia Population 

Depending on the information given, now is the time to narrow the focus and create a hypothesis.

Once you have a strong hypothesis of where the vaccine should be distributed, you still need to address the other infrastructure needs for the vaccination center as well as the other components of your framework. Go through them one-by-one.

Presenting Your Recommendation

Now you’ve considered all the facts, built, and tested your hypothesis. At this stage you should summarize your findings, noting any assumptions you’ve made. 

Conclude your presentation by offering clear recommendations to the client directly addressing the problem statement. Note any risks associated with your recommendation.

Here are our top 5 tips to help you feel confident tackling the case interview:

Tip 1: Think before you dive into the case

Depending on the type of case, there can be a lot of information to manage. Make sure you’ve got it all clear in your head before you begin to tackle the case.

Equally, don’t be thrown if there’s not a lot of information. Take a moment to think through how you’ll approach the problem from beginning to end.

Tip 2: Ask questions

Don’t be afraid to probe for more information where you’ve identified there are gaps. And do clarify anything you don’t understand, such as acronyms or terms you’re not familiar with.

Tip 3: Share your thoughts

It’s no good to listen to the problem statement, scribble frantically on some paper for 45 minutes and then present the “answer.” Interviewers want to understand your thought process, how you handle information, and what assumptions you’ve made. Share your framework for approaching the case with your interviewer and walk them through each step as you address it.

Tip 4: Pay attention to cues

Sharing your thoughts gives the interviewer an opportunity to guide the conversation. Make sure you follow any feedback they offer on your approach and listen closely for any hints about where to go next.

Be aware, however, that some partners like to stress-test final round candidates to ensure they can defend their answers. If you think you’re right, stick to your recommendation.

Tip 5: Be yourself

No one else shares your story. The case interview is an opportunity to show creative thinking and offer insights based on your individual experiences. Your unique perspective is important and helps separate you from other candidates.

For even more tips on acing case interviews, check out 7 Tips To Help You Land A Consulting Offer .

Accenture Fit / Behavioral Interview

This Accenture interview concentrates on 2 types of questions: fit questions and personal experience questions.

Top 3 Fit Questions and How To Ace Them

1) why do you want to work for accenture.

Or the fact they have both strategy and implementation functions so you can see the tangible difference your client recommendations make. Or how the great people you’ve met so far have reinforced that this is the company for you.

2) Why Do You Want to Work in Consulting?

3) tell me something about you that’s not on your resume., typical personal experience questions and how to approach them.

• Tell me about a time you disagreed with someone and how you managed that.
• Tell me about a time when you led a team through a challenging situation.
• Tell me about a time when you persuaded someone to change their mind.
• Tell me about a time when you overcome something you personally found difficult.

Using the A STAR(E) Framework

The A STAR(E) framework covers the following points:

• Answer. Give a clear 1-sentence answer to the question.
• Situation. When and where did the story happen? Who was involved?
• Tension. What was the problem, conflict, or challenge you faced?
• Action. What did you do to solve the problem?
• Result. What happened as a result of the action you took?
• Effect. What effect did this have on you? What did you learn?

The (E) is in parentheses because this won’t be relevant to every story.

For a detailed guide to tackling the Fit/Behavioral Interview, see our article on Consulting Behavioral Interviews .

In this article, we’ve covered:

• What makes up the Accenture recruitment process,
• What the Accenture Potentia interview is,
• Our step-by-step approach to tackling an Accenture case interview,
• Our top tips for success in your Accenture case interviews, and
• What’s covered during the Accenture behavioral interview.

Still have questions?

If you have more questions about Accenture case interviews, leave them in the comments below. One of My Consulting Offer’s case coaches will answer them.

Other people prepping for the Accenture case interview found the following pages helpful:

• Top IT Consulting Firms
• Our Ultimate Guide to Case Interview Prep
• How to answer the “Why Accenture?” question
• How to answer Market Sizing questions

Help with Consulting Interview Prep

Thanks for turning to My Consulting Offer for advice on consulting interview prep. My Consulting Offer has helped almost 89.6% of the people we’ve worked with to get a job in management consulting . We want you to be successful in your consulting interviews too. For example, here is how Ruhani was able to get her offer from Accenture.

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3 Top Strategies to Master the Case Interview in Under a Week

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• Hacking the Case Interview

Accenture interviews are comprised of case interviews and behavioral or fit interview questions. If you are interviewing for Accenture’s Strategy group, you will also be given a special type of interview called the Accenture Potentia Interview.

If you have an upcoming Accenture interview, we have you covered. We’ll cover in detail:  

• The Accenture interview process
• What is an Accenture case interview?
• What does an Accenture case interview assess?
• How to solve Accenture case interviews
• The common types of Accenture case interviews
• Accenture case interview examples
• Accenture case interview tips
• How to prepare for Accenture case interviews
• How to ace the Accenture Potentia Interview
• Accenture behavioral and fit interview questions
• Recommended Accenture case interview resources

The Accenture Interview Process

Accenture is a massive professional services firm that provides management consulting, IT consulting, and back office outsourcing. Within management consulting, Accenture is broken down into three groups: Strategy, Operations, and Digital.

Accenture Strategy is the group that is most similar to McKinsey, BCG, and Bain in the type of work that they do. The Operations and Digital group is focused more on implementation rather than on pure strategy.

Depending on the office and group that you are applying for, there will be two to three rounds of interviews. Each round will have anywhere from one to three 1-hour interviews. Your interviews will be a mix of case interviews and behavioral or fit interview questions.

Below is an example of what your interview process could look like:

• Accenture first round interview : Two 40-minute interviews. The first 10 minutes will be spent on behavioral or fit interview questions and the remaining 30 minutes will be spent on an Accenture case interview.
• Accenture final round interview : Three 1-hour interviews. One interview will be focused on behavioral or fit interview questions. The other two interviews will be focused on Accenture case interviews.

One important thing to note is that if you are applying for a role in Accenture Strategy, one of your interviews will be a special type of interview called the Potentia interview.

You’ll be interviewed by more senior people as you go through the different rounds of interviews. In the first round, you’ll be interviewed by consultants or managers. In the final round, you’ll be interviewed by managing directors and senior managing directors.

We’ll cover all of the different types of interview questions in detail in the next few sections.

What is an Accenture Case Interview

An Accenture case interview, also known as a “case” for short, is a 30 to 60-minute exercise in which you and the interviewer work together to develop a recommendation or answer to a business problem.

These business problems can be anything that real companies face:

• How can Amazon increase its profitability?
• What can Apple do to increase customer retention?
• How should Tesla price its new electric vehicle?
• Where should Disney open another Disneyland theme park?

Accenture case interviews simulate what the consulting job will be like by placing you in a hypothetical business situation. Cases simulate real business problems that consulting firms solve for their clients. Many Accenture case interviews are based on actual projects that interviewers have worked on.

While consulting projects typically last between 3 to 9 months, case interviews condense solving the business problem into just 30 to 45 minutes.

Accenture case interviews can cover any industry, including retail, consumer packaged goods, financial services, energy, education, healthcare, government, and technology.

They can also cover a wide range of business situations, including entering a new market, launching a new product, acquiring a company, improving profitability, and growing revenues.

Although Accenture case interviews cover a wide range of industries and business situations, no technical or specialized knowledge is needed.

Unless you are interviewing for a consulting firm that specializes in a particular industry or function, cases are designed to be solved by someone that has general business knowledge.

Nailing your Accenture case interviews is critical to get a job at Accenture. There is no way to get a Accenture job offer without passing your case interviews.

What Does an Accenture Case Interview Assess?

Accenture case interviews assess five different qualities or characteristics: logical and structured thinking, analytical problem solving, business acumen, communication skills, and personality and cultural fit.

1. Logical and structured thinking : Consultants need to be organized and methodical in order to work efficiently.

• Can you structure complex problems in a clear, simple way?
• Can you take tremendous amounts of information and data and identify the most important points?
• Can you use logic and reason to make appropriate conclusions?

2. Analytical problem solving : Consultants work with a tremendous amount of data and information in order to develop recommendations to complex problems.

• Can you read and interpret data well?
• Can you perform math computations smoothly and accurately?
• Can you conduct the right analyses to draw the right conclusions?

3. Business acumen : A strong business instinct helps consultants make the right decisions and develop the right recommendations.

• Do you have a basic understanding of fundamental business concepts?
• Do your conclusions and recommendations make sense from a business perspective?

4. Communication skills : Consultants need strong communication skills to collaborate with teammates and clients effectively.

• Can you communicate in a clear, concise way?
• Are you articulate in what you are saying?

5. Personality and cultural fit : Consultants spend a lot of time working closely in small teams. Having a personality and attitude that fits with the team makes the whole team work better together.

• Are you coachable and easy to work with?
• Are you pleasant to be around?

All of these five qualities can be assessed in just a 30 to 60-minute Accenture case interview. This is what makes case interviews so effective in assessing consulting candidates.

How to Solve Accenture Case Interviews

Accenture case interviews, also known as case study interviews, are candidate-led. This means that you will be expected to drive the case. You will be suggesting what areas to explore, what analyses to do, and what next steps should be.

Accenture cases last between 30 to 45 minutes. They tend to be based on real business situations, often drawn from an actual project that your interviewer worked on.

In  Accenture’s case interview workbook , they state that success in their case interviews does not depend on finding the correct answer. Instead, you are assessed on:

• How clearly you define the problem
• How logically you structure the analysis
• How strong your quantitative analysis skills are
• How well you communicate your thoughts to the interviewer

In addition to these hard skills, there are also soft skills that you will be assessed on. These are:

• Poise : your confidence, ability to perform well under pressure, and how you handle making mistakes
• Communication : your listening skills and how articulate you are in presenting your process and conclusions
• Flexibility : how well you can adapt your thinking to changing circumstances
• Other  intangibles : your energy and drive, initiative, time management, decisiveness, and genuine interest in consulting and the firm

Accenture suggests following six different steps to solve an Accenture case interview.

(Source: Accenture Case Interview Workbook)  

1. Listen to the case

In this step, the interviewer will give you a description of the case problem. This description can be as short as a few sentences or as long as a full page of detailed information.

During this step, make sure you are taking notes on the most important pieces of information. You should focus on understanding the context, company, and the objective.

2. Clarify the problem

Understanding the business problem and objective is imperative to successfully solving the case. Answering or addressing the wrong business problem is the quickest way to fail a case interview.

Therefore, ask clarifying questions to better understand the business situation and issue. Afterwards, make sure that you confirm or verify the objective of the case with the interviewer. This ensures that you will start the case on the right track.

3. Decompose the problem

Next, you’ll need to break down the problem in an exhaustive and logical way. You can do this by creating an issue tree or framework.

A framework is a tool that helps you structure and break down complex problems into simpler, smaller components. Think of a framework as brainstorming different ideas and organizing them neatly into different categories.

Accenture provides a few examples of frameworks that you can use to get you started thinking about how to solve different types of cases.

  (Source: Accenture Case Interview Workbook)  

We recommend that you do not just memorize these frameworks and use them in your interviews. Instead, use these frameworks as background knowledge to help you make your own frameworks that are tailored to the specific case that you are solving for.

For a complete guide on how to create tailored and unique frameworks for each case, check out our article on case interview frameworks .

4. State your hypotheses

After decomposing the problem, you should list out potential hypotheses that answer or address the business problem. A hypothesis is an educated guess on the answer based on the data and information that you have so far.

A hypothesis helps guide your analysis and keeps you on track. It ensures that you are spending your time answering the right questions and conducting the right analyses.

5. Test your hypotheses

Once you have a hypothesis, you’ll answer questions or conduct analyses to refine your hypothesis.

Sometimes, your hypothesis will be completely wrong and you’ll need to develop another hypothesis to test. Other times, your hypothesis will be generally right and you’ll need to refine and narrow down your hypothesis further.

This is an iterative process. Your hypothesis should be constantly changing and becoming more refined as you progress through the case. Once you have developed meaningful support for your hypothesis, you will move onto the final step.

6. Summarize your findings

In this step, you’ll present your recommendation and provide the major reasons that support it. It is also good to include potential next steps that you would take if you had more time or data.

Afterwards, the interviewer may tell you what actually happened with the case or project that they worked on. Don’t worry if your methodology or answer does not match what actually happened. Remember, you are not assessed on your answer, but the overall process.

Learn case interviews in 30 minutes

We've compiled all of the different steps of solving an Accenture case interview into a more easily digestible 30-minute video. We highly recommend watching the video below in its entirety.

The Common Types of Accenture Case Interviews

Accenture states that there are three types of cases you may see in your interviews:

• The “Great Unknown”
• The “Parade of Facts”
• The “Back of the Envelope”

The “Great Unknown” and “Back of the Envelope” are the most common types of cases.

The “Great Unknown” Case

For this type of case, very little information will be provided to you on the case background. For “Great Unknown” cases, you’ll be tested on your ability to probe for details, which requires having a structured framework.

Examples of cases:  

• Your client is a leading manufacturer of prefabricated kitchen furnishings. They have been steadily losing market share over the past two years. You have been hired to help them understand why this is happening and what they can do to improve their market standing.
• A major furniture retailer has experienced declining profits for four quarters, but has experienced a 25% growth in sales and has opened many new stores during this time. Why are profits declining?
• A fast food company is thinking about putting a franchise in an airport. Should they do this?
• A bread division of a large food company is facing increasing competition in the market. Should they exit the market?
• A car company is interested in developing a new car. What marketing related issues should it consider before making the investment?
• What factors influence the revenue potential of a new pharmaceutical product?
• Citibank is considering purchasing another credit card company, which would give them access to 100,000 new card holders. What is the estimated value of this acquisition?
• A commercial bank is re-evaluating the number of branches it operates and whether they should increase the number of branches or close some down. How should they make this decision?
• A large conglomerate company is facing declining profits in its railroad company division and is considering shutting it down. Is this the right course of action? What are potential alternatives?
• New York City has hired you to determine what optimal route or what destination taxi drivers should go to when they do not have a customer.

The “Parade of Facts” Case

For this type of case, a significant amount of details on the case background will be provided to you, some of them unnecessary. For “Parade of Facts” cases, you’ll be tested on the ability to synthesize and identify key issues.

Example of a case:

• Your client is a food company that wants to develop a freshly prepared meal business
• There is a trend among customers towards fresher foods with no artificial preservatives or coloring
• Consumers are currently purchasing $5B of frozen meals and there is a trend towards more upscale products
• A fresh meal plate combines a protein, vegetable, and starch and is delicately arranged in a sealed plastic dome package
• Nitrogen gas flushing is used to extend shelf life
• Product is currently in limited consumer testing at $5.50 to $8.50 per meal
• Shelf life of product is 14 days
• Product will spoil in 21 days, potentially causing food poisoning
• Client wants to know if they can make money in this business
• Client wants to know if the market is big and how will they keep competition out
• Client wants a consultant to assist in building a business case for them

The “Back of the Envelope” Case

This type of case asks a market sizing or estimation question. Very little information will be provided, but a clear question will be asked.

“Back of the Envelope” cases primarily test your analytic abilities. It requires a structured, logical thought process and competency in working with numbers and making calculations.

Examples of cases:

• Estimate the total number of dry cleaners in Philadelphia
• How much money could Continental Airlines save by giving customers half a can instead of a whole can of Sprite?
• What is the estimated value of a taxi medallion in New York City?
• Discuss what is wrong with the following statistic: The Volvo is the safest car on the road because a recent study has shown that Volvos have the fewest number of accident deaths per mile driven
• Estimate the change in the price of oil in the year 2000 from today’s price. Will it increase or will it decrease?
• Estimate the number of attendees for a free concert for U2 in Central Park in New York City

Accenture Case Interview Examples

We've compiled additional examples of Accenture case interviews below. These case interviews were actual cases given in previous Accenture interviews.

Example #1 : A consumer electronics company is looking to introduce a new smartwatch to the market. How should they launch this new product?

Example #2 : A global logistics company wants to streamline its supply chain operations. How can they lower their costs?

Example #3 : A pharmaceutical company is considering discontinuing a particular drug from its portfolio. Evaluate the reasons behind the decision and assess the financial implications.

Example #4 : A non-profit organization focusing on wildlife conservation is facing funding challenges. Recommend initiatives to enhance long-term sustainability of fundraising.

Example #5 : A financial services firm is considering adopting blockchain technology for its operations. What are some considerations that they should think through?

Example #6 : A leading e-commerce platform wants to enhance its customer experience. How can they improve customer satisfaction and loyalty?

Example #7 : A software company that currently serves small and medium-sized businesses wants to expand into the enterprise market. Should they enter this new market?

For more practice, check out our article on 23 MBA consulting casebooks with 700+ free practice cases .

Accenture Case Interview Tips

Below are six of the most useful Accenture case interview tips for acing your case interviews.

Tip #1: Take your time and don’t rush into speaking

Structure your ideas and thinking before you start talking. If needed, talk through the problem out loud so that the interviewer can follow your thought process.

Tip #2: Be flexible

There may be times when the case will take a different direction than anticipated. You may also need to completely change your approach or hypothesis. It is important that you are open-minded and adaptable throughout the case.

Tip #3: Use visual aids

To make your communication even more clear and easy to follow, use visual aids to your advantage. When presenting your framework, turn your paper around so that it faces the interviewer. When outlining a process, use a whiteboard if there is one available.

Tip #4: Be 80/20

The 80/20 principle states that 80% of the results comes from 20% of your effort. You will not have the time to answer every single question in a case interview. Therefore, take an inventory of all of the information that you have and focus on diving deeper into the areas that will have the greatest impact.

Tip #5: Pay attention to cues from the interviewer

Remember that case interviewers are meant to be collaborative. You should listen closely to what the interviewer has to say. They may provide you with hints to help you out. They may also give you feedback on your approach or structure to help steer you in the right direction. Don’t dismiss what interviewers have to say.

Tip #6: Showcase your individuality

A case interview is an opportunity to showcase your personality and experiences. If you have unique insights based on your previous work experiences, make sure that you bring it up. This can help separate your answer from other candidates.

How to Prepare for Accenture Case Interviews

There are seven steps to preparing for Accenture case interviews.

1. Understand what a case interview is

The first step in preparing for Accenture case interviews is to understand exactly what case interviews are.

When you are familiar with what case interviews are, it is important to know what a great Accenture case interview performance looks like.

Knowing what a great Accenture case interview performance looks like will facilitate how quickly you learn case interview strategies in the next step.

Before continuing onto the next step, you should be familiar with:

• The overall objective of a case interview
• The structure and flow of a case interview
• The types of questions you could get asked
• What a great case interview performance looks like

2. Learn the right strategies

Now that you have sufficient background knowledge, the next step in preparing for Accenture case interviews is to learn the right strategies to build good case interview habits.

It is much more effective to learn the right case strategies the first time than to learn poor strategies and try to correct them later.

The quickest, most efficient way to learn these strategies is to go through our Comprehensive Case Interview Course .

If you prefer reading case interview prep books instead, the three I recommend are:

• The Ultimate Case Interview Workbook
• Case Interview Secrets

Hacking the Case Interview provides strategies on exactly what to do and what to say in every step of the case interview. It is a concise and straight to the point guide. I recommend this book as the first book to read for beginners.

Case Interview Secrets teaches core concepts such as the issue tree , drill-down analysis, and a hypothesis driven approach. It illustrates these concepts through stories and anecdotes. If you have read Hacking the Case Interview, I recommend also reading this book to get perspectives from a second author. Check out our full review of Case Interview Secrets .

Case in Point provides a ton of specific and complex frameworks. However, you likely won’t be using many of these in an actual case interview because many of them are overly complex and specific. If you have time, it may be useful to skim through this book. Check out our full review of Case in Point .

At the bare minimum, read either the first or second book. If you have the time, read the first two books so that you can get strategies from two different authors.

Make sure to spend sufficient time learning the right strategies before starting to practice cases. It is ineffective to practice cases if you have no idea what strategies to practice and refine.

Before moving onto the next step, you should at least have strategies for the following parts of a case interview:

• Developing unique and tailored frameworks
• Solving quantitative problems
• Answering qualitative questions
• Delivering a recommendation

3. Practice 3-5 cases by yourself

Once you have learned the right strategies, the next step in Accenture case interview prep is to practice.

When practicing case interviews, it is usually better to practice with a case interview partner than to practice by yourself . Casing with a partner better simulates the real case interview experience.

However, when you are just starting to practice, I recommend doing the first 3 – 5 cases by yourself.

There are three reasons for this:

• You can get the hang of the case interview structure and format much more quickly working by yourself rather than having to wait to schedule a time with a partner
• There are many aspects of case interviews that you can practice without a partner, such as structuring a framework and solving quantitative problems. You can get much more practice working through these parts by yourself
• You may have difficulty finding a case interview partner if you are a complete beginner. Without having done any cases, you likely won’t know how to properly give a case or provide good feedback

4. Practice 5-10 cases with a partner

The next step in preparing for Accenture case interviews is to case with a partner.

Casing with a partner is the best way to simulate a real case interview. There are many aspects of case interviews that you won’t be able to improve on unless you practice live with a partner.

When practicing cases with a partner, ensure you are spending enough time after cases to deliver feedback.

For a case that takes around 30 – 40 minutes, spend at least 15 – 20 minutes for feedback. Much of your learning and improvement will come from these feedback sessions.

Do not move onto the next step until you have done at least 5 – 10 cases and are beginning to feel comfortable with case interviews.

5. Practice with a former or current consultant

At this point, I highly recommend asking former or current consultants to give you a practice case. This will significantly help you prepare for case interviews.

Doing a mock case with a former or current consultant is highly advantageous because they know exactly how to run cases and give feedback. You’ll receive incredibly helpful feedback that your previous case partners likely missed.

If you feel that you are plateauing with your case partner, that is a sign you should do a mock case interview with a former or current consultant.

You can find former or current consultants among:

• People you met during the consulting recruiting process
• Your broader LinkedIn network

I would not ask a consultant that is involved with the consulting recruiting process for a case too prematurely. Although these practice cases are not evaluative, some firms will actually make note of how well you perform during the practice case.

At this point, you will have accumulated a long list of improvement areas from all of the different people you have cased with.

6. Work on your improvement areas

In this step of preparing for Accenture case interviews, you will work on strengthening and fine-tuning your improvement areas. Examples of common improvement areas include:

• Creating a more complete and mutually exclusive framework
• Performing math calculations quicker or more smoothly
• Providing more structure to your qualitative answers
• Leading the case more proactively
• Delivering a more succinct recommendation

Try to focus on improving one thing at a time. This is much more effective than trying to improve everything at once.

For some areas, such as math, it will be better to work independently. For other areas, such as learning to proactively lead the case, it will be better to work with a case partner.

If you are looking for more cases, look at the resources listed in step four. If you are looking for specific drills or practice problems for a particular part of a case interview, check out The Ultimate Case Interview Workbook .

Do not move onto the next step until you have finished working on all of your improvement areas.

7. Stay sharp

If you have progressed this far, congratulations! You have almost finished preparing for Accenture case interviews.

Once you feel that you have no more improvement areas to work on, the key is to not burn yourself out by doing too many unnecessary cases.

While each case that you do makes you slightly better, there is a point when doing too many cases can create case fatigue right before your interview. Case fatigue can negatively impact your interview performance.

On the other hand, you also don’t want to go weeks without having done a case. You may end up forgetting strategies or become rusty and slow.

Once you have achieved case mastery, I recommend doing no more than 2 cases per week in the weeks leading up to your interview. This ensures that you remain sharp for case interviews, but don’t have case fatigue.

How to Ace the Accenture Potentia Interview

The Accenture Potentia interview is a 1-hour interview given to candidates that are applying for a role in Accenture Strategy. Here is the structure of the Accenture Potentia Interview:

• You’ll be given a short paragraph of text about a business topic with a problem statement. Topics are diverse and may not be work-related. Examples of topics include blood diamonds in Africa or intellectual property on the Internet
• You’ll have 5 minutes to prepare and think through the problem statement
• You’ll have a 45 to 60-minute conversation with the interviewer in which you’ll present your thoughts and the interviewer will ask follow-up questions

The purpose of the Potentia interview is to challenge your strategic thinking. There is no right or wrong answer. There are also no calculations or math involved.

Instead, the interviewer is assessing you on the structure and organization of your answer and your creativity.

Tips for the Accenture Potentia Interview:  

• Use a framework or structure for your answer : Remember that you are being assessed on how you structure and organize your answer. Therefore, instead of listing random ideas that come to mind, develop a framework to structure your ideas.
• Brainstorm as many ideas as you can : Use your framework to help you brainstorm effectively. Your framework should have three to five different areas. Meticulously think through each area and try to generate at least three ideas in each.
• Have a mix of practical and ambitious ideas : You are being assessed on creativity, so make sure you include ideas that are ambitious and impactful. However, you also want to show sound business judgment, so you will need to include ideas that are practical and easier to implement. You should have a mix of these two types of ideas.
• Bring in ideas that you learned from your prior work experience : One way to demonstrate creativity is to take ideas or solutions in one industry and apply them to another. Therefore, if there is an opportunity to leverage learnings from your prior work experience, you should definitely bring it up.
• Make it a conversation : Remember that the Accenture Potentia interview is meant to be a two-way conversation. Make sure you are listening to the feedback or questions that the interviewer has and responding accordingly.

Accenture Behavioral and Fit Interview Questions

In addition to case interviews, you will likely be asked a few behavioral or fit interview questions. There are ten questions that are most commonly asked.

1. Why are you interested in working at Accenture?

How to answer: Have at least three reasons why you’re interested in working at Accenture. You could mention that you loved the people that you have met from Accenture so far. You can talk about Accenture’s massive global presence and expertise in nearly any industry or function. You can speak to how Accenture provides strategy and implementation, so you can see the impact of your work.

2. Why do you want to work in consulting?

How to answer: Again, have three reasons why you’re interested in consulting. You could mention the fast career growth opportunity, the opportunity to develop soft and hard skills, or the level of impact that you can make by working with large companies on their most challenging issues.

3. Walk me through your resume.

How to answer: Provide a concise summary of your work experience, starting with the most recent. Focus on emphasizing your most impressive and unique accomplishments. At the end, tie your experiences to why you are interested in consulting.

4. What is your proudest achievement?

How to answer: Choose your most impressive, unique, or memorable accomplishment. Structure your answer by providing information on the situation, the task, the actions you took, and the results of your work.

5. What is something that you are proud of that is not on your resume?

How to answer: This is a great opportunity to highlight an accomplishment that is not related to your professional work experience. Perhaps there is a non-profit that you volunteer at, a side project or business that you work on, or a hobby that you have won awards or recognition for. Choose something that is impressive and interesting.

6. Tell me about a time when you led a team.

How to answer: If possible, choose a time when you directly managed a person or a team. For this question and the following questions, make sure that you structure your answer. Structure your answer by providing information on the situation, the task, the actions you took, and the results of your work. This is known as the STAR method and is commonly used to answer behavioral or fit interview questions.

7. Give an example of a time when you faced conflict or a disagreement.

How to answer: When answering this question, focus on emphasizing the steps you took to resolve the conflict or disagreement. Speak to the interpersonal skills you had to use in order to mediate the situation. Interviewers want to know that you are a great mediator and that you can handle conflict in a constructive way.

8. Tell me about a time when you had to persuade someone.

How to answer: Choose a time when you were able to change someone’s mind. Focus on emphasizing the steps that you took to persuade that person and what impact and results this had. Interviewers want to know that you are a great communicator and a good people person.

9. Describe a time when you failed.

How to answer: Choose a time when you failed to meet a deadline or did not meet expectations. Focus on emphasizing what you learned from the experience and how you used that experience to deliver even better results in the next opportunity that you got. Interviewers want to see that you don’t get discouraged from failure and that you treat those experiences as learning opportunities.

10. What questions do you have for me?

How to answer: This is a great opportunity to get to know the interviewer on a more personal level. Ask them questions about their experience in consulting or their career. Express genuine interest in what they have to show and ask follow-up questions. The more you can get the interviewer talking about themself, the more likely they will have a positive impression of you.

For a step-by-step guide on how to best answer all of these questions and more, check out our complete guide on consulting behavioral interview questions .

Recommended Accenture Interview Resources

Here are the resources we recommend to land an Accenture consulting offer:

For help landing consulting interviews

• Resume Review & Editing : Transform your resume into one that will get you multiple consulting interviews

For help passing case interviews

• Comprehensive Case Interview Course (our #1 recommendation): The only resource you need. Whether you have no business background, rusty math skills, or are short on time, this step-by-step course will transform you into a top 1% caser that lands multiple consulting offers.
• Case Interview Coaching : Personalized, one-on-one coaching with a former Bain interviewer.
• Hacking the Case Interview Book   (available on Amazon): Perfect for beginners that are short on time. Transform yourself from a stressed-out case interview newbie to a confident intermediate in under a week. Some readers finish this book in a day and can already tackle tough cases.
• The Ultimate Case Interview Workbook (available on Amazon): Perfect for intermediates struggling with frameworks, case math, or generating business insights. No need to find a case partner – these drills, practice problems, and full-length cases can all be done by yourself.

For help passing consulting behavioral & fit interviews

• Behavioral & Fit Interview Course : Be prepared for 98% of behavioral and fit questions in just a few hours. We'll teach you exactly how to draft answers that will impress your interviewer.
• Resume Review & Editing : Transform your resume into one that will get you multiple interviews

Land Multiple Consulting Offers

Complete, step-by-step case interview course. 30,000+ happy customers.

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Evolving the Scaled Agile Framework:

Update to SAFe 5

Guidance for organizing around value, DevSecOps, and agility for business teams

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CASE STUDY: Accenture

Key accenture learnings on scaled and distributed agile delivery.

In the provided case study, Accenture shares its insights on addressing process, organization, and tool challenges, including:

• Solution misalignment between teams
• Integration of Agile with Waterfall
• Different timezones, customs, and cross-team activities
• Different DevOps tools between teams

As many companies struggle to implement Agile at scale in distributed environments, this case study describes Accenture’s experience enabling faster delivery and speed-to-market by implementing Agile programs using SAFe, along with adoption of DevOps principles. The early benefits are compelling:

Early Quantitative Benefits

• 50% improvement in merge and retrofit (based on the actual effort tracked)
• 63% improvement in software configuration management (effort to support SCM activities)
• 59% improvement in quality costs (percentage of defects attributed to SCM and deployment)
• 90% improvement in build and deployment (process and effort to raise deployment requests)

“ Enhanced SAFe processes are key to attaining solution alignment between different scrum teams. ”

“ SAFe is critical to the alignment of delivery timelines.”

Early Qualitative Benefits

• Improved demand management and traceability from portfolio through to Agile delivery teams
• Granular configuration management and traceability
• Integration with Agile life cycle tools to allow story-based, configuration management driven from meta data
• Real-time traceability of status for build and deployment
• Automated build and deployments, including “one-button deployment”
• Developer efficiencies as a consequence of improved tool interaction times and processes

Download Accenture Case Study

Many thanks to Accenture’s Mirco Hering, APAC lead for DevOps and Agile, Andrew Ball, senior manager, and Ajay Nair, APAC Agile lead for Accenture Digital, for taking the time to share their insights and learnings. Their story is an inspiration to all of us in the SAFe community. 

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The A.I. Boom Has an Unlikely Early Winner: Wonky Consultants

Rattled by tech’s latest trend, businesses have turned to advisers at Boston Consulting Group, McKinsey and KPMG for guidance on adopting generative artificial intelligence.

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By Tripp Mickle

Tripp Mickle has been writing about technology since 2016.

After ChatGPT came out in 2022, the marketing team at Reckitt Benckiser, which makes Lysol and Mucinex, was convinced that new artificial intelligence technology could help its business. But the team was uncertain about how, so it turned to Boston Consulting Group for help.

Reckitt’s request was one of hundreds that Boston Consulting Group received last year. It now earns a fifth of its revenue — from zero just two years ago — through work related to artificial intelligence.

“There’s a genuine thirst to figure out what are the implications for their businesses,” said Vladimir Lukic, Boston Consulting Group’s managing director for technology.

The next big boom in tech is a long-awaited gift for wonky consultants. From Boston Consulting Group and McKinsey & Company to IBM and Accenture, sales are growing and hiring is on the rise because companies are in desperate need of technology Sherpas who can help them figure out what generative A.I. means and how it can help their businesses.

While the tech industry is casting about for ways to make money off generative A.I., the consultants have begun cashing in.

IBM, which has 160,000 consultants , has secured more than $1 billion in sales commitments related to generative A.I. for consulting work and its watsonx system, which can be used to build and maintain A.I. models. Accenture , which provides consulting and technology services, booked $300 million in sales last year. About 40 percent of McKinsey’s business this year will be generative A.I. related, and KPMG International, which has a global advisory division, went from making no money a year ago from generative-A.I.-related work to targeting more than $650 million in business opportunities in the United States tied to the technology over the past six months.

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The panel will address the potential benefits and challenges in applying digital technologies to humanitarian scenarios.

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Empowering film creatives with digital twins

Walt Disney Studios’ StudioLAB and Accenture created digital twinning tools to support the next generation of filmmaking

5-MINUTE READ

Call for change

Walt Disney Studios ​delivers ​cutting-edge solutions ​that​​ ​continue pushing the boundaries of filmmaking​ through its​​ ​StudioLAB, an advanced development division for innovation in creative technologies.

​​Most recently, p​artnering with Accenture, Disney Studios’ StudioLAB wanted the ability to make 3D models of objects and locations. This virtual modeling technology, called photogrammetry, enables creatives to work together on and around a potential shooting location without ever having to be there in person.

In addition, Disney Studios’ StudioLAB wanted to create capabilities for more effective virtual collaboration. Specifically, it wanted to enable immersive, virtual collaboration within the StudioLAB itself, a 3,500-square foot facility located inside the famed old Animation building of the Studio lot.

When tech meets human ingenuity

Together, Disney Studios’ StudioLAB and Accenture developed two tools for digital twinning.

The Photogrammetry as a Service (PHaaS) tool is a cloud-based digital repository for photos and 3D models. Location scouts and capture technicians can easily upload and organize photos in the cloud, and within an hour, generate 3D models. They can then view these 3D models remotely on a web application.

Using Accenture’s Immersive Collaboration Platform, the team created the second tool, a digital twin of the StudioLAB facility for remote collaboration and virtual tours. Film and camera experts from Disney captured the 360-degree images of the space and Accenture’s design and engineering team recreated it in 3D, offloading visitor demand and making it more accessible to everyone.

A valuable difference

Using the PHaaS tool, engineers, artists, and visual effects professionals can now quickly search through potential sets and shoot locations, or leverage 3D assets for early visual effects. Walt Disney Studios has already used the tool to streamline and support pre-production and location scouting for major productions from Marvel Studios and 20th Century productions.

Additionally, the Virtual StudioLAB will introduce four valuable functionalities: virtual collaboration, hyper-customization, meeting flexibility and expanded capacity. With these tools, the studio can continue to build and scale new spaces and experiences, enabling the magic to travel to wherever creativity sparks.

MEET THE TEAM

John Peters

Managing Director – Media & Entertainment, United States, West

Mary Hamilton

Lead – Technology Innovation, North America and LATAM

Garry Chien

Manager – Strategy & Consulting, Communications & Media, North America