Reliance Jio Marketing Strategy 2024: A Case Study

Reliance Jio, a prominent player in India’s telecommunications sector, has been at the forefront of revolutionizing the industry. Its marketing strategy has played a pivotal role in its success since its launch in 2016.

With a focus on affordability and quality, Reliance Jio quickly amassed a staggering 50 million subscribers within a record-breaking 83 days. By providing high-speed connectivity and cost-effective plans, Jio disrupted the market and established itself as a game-changer.

This case study delves into the marketing strategy employed by Reliance Jio, analyzing its impact on the industry and its future prospects.

Key Takeaways

  • Reliance Jio’s marketing strategy revolutionized the Indian telecommunications industry.
  • The company’s focus on affordability and quality propelled its rapid growth.
  • Jio’s disruptive approach resulted in acquiring 50 million subscribers in just 83 days.
  • This case study explores the impact of Reliance Jio’s marketing strategy and its future potential.
  • Jio’s success can be attributed to its commitment to providing high-speed connectivity at competitive prices.

About Reliance Jio

Reliance Jio Infocomm Limited, popularly known as Jio, is India’s largest telecommunications company, founded by Mukesh Ambani. It was launched in 2016 and quickly became a major player in the industry. With a subscriber base of over 398 million, Jio has disrupted the market with its affordable 4G data and free voice call plans.

Jio’s emergence in the market has been attributed to strategic decisions made by Mukesh Ambani, the Chairman of Reliance Industries Limited. With his vision and leadership, Jio revolutionized the telecom industry in India, offering affordable and reliable services to millions of people across the country. By providing high-speed internet connectivity at low prices, Jio has played a crucial role in bridging the digital divide and bringing millions of Indians into the digital era.

Jio’s success can be attributed to several key factors. Firstly, the company invested heavily in expanding its network infrastructure, ensuring widespread coverage and impeccable connectivity. This allowed Jio to offer seamless services to its customers, even in remote areas. Additionally, Jio’s aggressive pricing strategy, which included free voice calls and low-cost data plans, attracted a large number of customers and disrupted the market dynamics.

Furthermore, Jio’s focus on digital innovation and technological advancements has enabled it to stay ahead of its competitors. The company introduced various innovative features and services, such as JioTV, JioCinema, and JioSaavn, providing a comprehensive digital entertainment experience to its users. Jio’s commitment to continuous improvement and customer satisfaction has made it a preferred telecom operator among millions of Indians.

Mukesh Ambani: The Visionary Behind Reliance Jio

Mukesh Ambani, the chairman and largest shareholder of Reliance Industries Limited, played a pivotal role in the creation and success of Reliance Jio. With his strategic vision and relentless pursuit of excellence, Ambani transformed Jio into a telecom giant within a short span of time. His commitment to providing affordable connectivity and digital services to all Indians has made Jio a household name.

Ambani’s leadership and entrepreneurial acumen have earned him numerous accolades and recognition. He is known for his forward-thinking approach and has been instrumental in transforming Reliance Industries from an oil and gas company into a diversified conglomerate with presence across various sectors.

Under Mukesh Ambani’s guidance, Jio continues to innovate and expand its portfolio of services, ensuring that it remains at the forefront of the telecom industry in India. With its customer-centric approach and relentless focus on digital transformation, Jio is poised to shape the future of telecommunications in India and beyond.

Reliance Jio’s Competitors

Before the entry of Jio, the Indian telecom market had several competitors. However, Jio’s aggressive pricing and advanced technology led to the exit of many players. Currently, Jio’s main competitors are Bharti Airtel and Vodafone-Idea, with Jio dominating the market with a 35% market share, as per the latest report by TRAI.

Despite the competition, Reliance Jio has managed to maintain its leadership position in the market by continually innovating and adapting to changing customer needs. With its aggressive pricing, advanced technology, and customer-centric approach, Jio has disrupted the telecom industry and set new benchmarks for quality and affordability.

Business Strategy of Reliance Jio

Reliance Jio’s business strategy has played a pivotal role in the company’s remarkable success in the Indian telecom market. A key aspect of Jio’s strategy is the implementation of the AARRR framework, which encompasses the stages of Acquisition, Activation, Retention, Referral, and Revenue. Let’s delve into each element of this strategy:


Jio kickstarted its growth by offering free services during its initial launch phase, which attracted a massive influx of customers. By providing high-quality connectivity at no cost, Jio successfully acquired a substantial customer base within a short span of time.


Once customers were onboarded, Jio focused on delivering an unparalleled user experience through its cutting-edge technology and seamless network infrastructure. By ensuring a hassle-free and superior service, Jio activated its customer base and established a strong foundation for long-term engagement.

To retain its customers, Jio introduced extended free service offers that allowed users to continue benefiting from its services. By consistently exceeding customer expectations and creating loyalty through exceptional service, Jio effectively retained its user base.

Jio leveraged its satisfied customer base to drive referrals. By encouraging existing customers to refer Jio’s services to their friends, family, and peers, the company expanded its reach organically, benefiting from positive word-of-mouth marketing.

Jio adopted a revenue generation approach through strategic pricing and attracting a large customer base. By slashing prices and offering cost-effective plans, the company disrupted the market and positioned itself as an attractive option for consumers. This customer-centric pricing strategy helped Jio achieve significant revenue growth while maintaining its competitive edge.

Overall, Reliance Jio’s AARRR-based business strategy has played a vital role in its rapid ascension within the Indian telecom industry. By effectively acquiring, activating, retaining, and generating revenue through customer-centric approaches, Jio has consistently stayed ahead of the competition.

Target Audience of Reliance Jio

Reliance Jio aims to cater to a diverse target audience , which encompasses individuals who are seeking affordable internet data packages. By offering cost-effective plans, Jio ensures that its services are accessible to the mass market. Furthermore, Jio targets those who rely on high-speed internet and a reliable network. This includes individuals who own 4G-enabled smartphones and are in need of seamless connectivity.

Moreover, Reliance Jio also focuses on serving various industries that heavily rely on digital technology. This includes sectors such as education, healthcare, and media. Jio recognizes the importance of bridging the gap between customers, merchants, and consumers in these industries and aims to provide them with the necessary tools and connectivity to thrive in the digital age.

To visually demonstrate Reliance Jio’s target audience, the table below showcases the key segments that Jio caters to:

By identifying and targeting these specific segments, Reliance Jio can effectively meet the needs of its target audience and establish itself as a leader in the digital technology industries.

Digital Marketing Strategy of Reliance Jio

Reliance Jio, the leading Indian telecommunications company, has implemented a robust digital marketing strategy to connect with its target audience effectively. With its extensive social media presence on platforms such as Instagram, YouTube, Facebook, and Twitter, Jio has created a strong online presence to engage with millions of users.

On YouTube, Reliance Jio leverages the platform’s popularity to share informative and engaging content, including tutorials, product reviews, and promotional videos. The company’s YouTube channel serves as a valuable resource for subscribers, providing them with valuable insights into Jio’s offerings and the latest industry trends.

Reliance Jio’s Facebook strategy revolves around building an online community and fostering meaningful interactions. The company shares regular updates, customer testimonials, and exclusive promotions to keep its followers engaged. Additionally, targeted advertising campaigns on Facebook allow Jio to reach a wider audience and generate interest in its products and services.

Twitter, however, presents an area for improvement in Jio’s social media strategy. Despite maintaining an active presence, the company could enhance audience engagement by leveraging trending hashtags, joining industry conversations, and responding promptly to customer inquiries and feedback.

Reliance Jio’s social media marketing efforts are designed to resonate with its target audience, capturing their attention and conveying the value proposition of its services. By employing engaging posts and trendy campaigns, Jio maximizes its reach and maintains strong brand visibility on various digital platforms.

Reliance Jio’s Social Media Presence

Through its digital marketing initiatives and social media presence, Reliance Jio aims to maintain its position as a dominant player in the Indian telecommunications industry. By continuously refining its strategies and embracing emerging trends, Jio strives to provide a seamless digital experience to its customers while expanding its reach in the competitive market.

Social Media Competitor Analysis

Reliance Jio, a major player in the Indian telecom market, faces tough competition on social media, particularly on Twitter. Its main rival, Airtel India, has a stronger presence with a larger number of followers. Airtel has successfully utilized social media campaigns to engage with customers and gain significant visibility and engagement through trending hashtags.

Airtel India’s Twitter Presence

Airtel India has established a robust presence on Twitter, leveraging the platform effectively to connect with its target audience. With engaging content and compelling campaigns, Airtel has fostered a large following and created a buzz among users. The brand’s strategic use of trending hashtags has not only increased visibility but also generated higher engagement and interaction.

Reliance Jio’s Social Media Efforts

While Reliance Jio’s social media presence is commendable, there is room for improvement, particularly on Twitter. The company has a solid following on platforms like Instagram, YouTube, and Facebook, but its engagement on Twitter has not reached the same level. With a focus on expanding its social media strategies, Jio can enhance its brand visibility, boost customer engagement, and establish a stronger foothold in the competitive social media landscape.

Source: Social Media Analytics

Social Media Campaigns of Reliance Jio

Reliance Jio has effectively utilized social media as a powerful marketing tool to engage with its audience. The company has executed several successful social media campaigns, showcasing innovative ideas and delivering engaging content. These campaigns have not only increased brand visibility and awareness but also generated significant user participation and interaction.

Home-Delivered SIM Cards

One notable campaign by Reliance Jio was the introduction of home-delivered SIM cards. This unique initiative aimed to offer convenience to customers by eliminating the need to visit physical stores for SIM card activation. The campaign gained considerable attention and received a high Click-Through Rate (CTR). It successfully generated an impressive 30,000 leads per day, indicating the effectiveness of this innovative approach.

Jio Cheers Cricket

Another standout social media campaign by Reliance Jio was Jio Cheers Cricket. This campaign was designed to create excitement and anticipation around a highly anticipated India-Pakistan cricket match. Through engaging posts, live updates, and interactive content, Jio successfully captured the attention of cricket enthusiasts and built a sense of community amongst fans. The campaign generated significant buzz on social media platforms and further strengthened Reliance Jio’s brand presence.

Jio Cricket Play-Along

Reliance Jio’s Jio Cricket Play-Along campaign is yet another example of the company’s effective use of social media. This campaign leveraged the immense popularity of cricket in India to engage with fans and provide an interactive platform. By offering users a chance to play along with live matches, predict outcomes, and win prizes, Jio effectively tapped into the passion and enthusiasm of cricket lovers. The campaign’s success was acknowledged when it received the prestigious “Best Use of Mobile Marketing ” award.

Through these and other well-executed social media campaigns, Reliance Jio has demonstrated its prowess in utilizing digital platforms to connect with its target audience, create brand loyalty, and drive user engagement. The company’s innovative ideas and engaging content have played a significant role in establishing Reliance Jio as a frontrunner in the telecommunications industry.

Jio’s Business Strategy Analysis

Reliance Jio has undoubtedly achieved significant success since its inception. However, the journey has not been without its challenges. As Jio entered the market, there were high expectations and immense pressure to deliver on its promises. The competition from established players like Airtel posed obstacles in the form of aggressive pricing and marketing strategies .

The regulatory environment also played a crucial role in shaping Jio’s business strategy. Government regulations impacted Jio’s costs and profitability, compelling the company to navigate through complex compliance requirements while maintaining a competitive edge.

Despite these obstacles, Jio has showcased its resilience and strategic acumen. By focusing on disruptive pricing and offering innovative services, Jio has successfully captured a significant market share and disrupted the telecom industry’s established dynamics.

As we analyze Jio’s business strategy, it is evident that Jio’s market entry strategy centered around providing affordable connectivity while leveraging advanced technology. By offering free services during the initial months, Jio attracted a massive customer base, effectively acquiring customers at an unprecedented rate.

Jio’s ability to retain customers also played a crucial role in its success. Through extended free service offers, Jio ensured customer loyalty and minimized customer churn. Additionally, the company encouraged customer referrals through its exceptional user experience, further strengthening its customer base.

Despite the challenges faced in terms of competition and regulation, Jio’s growth potential remains robust. With cutting-edge digital innovations and a deep understanding of the Indian market, Jio continues to evolve its business strategy to meet the changing needs and demands of its customers.

  • Jio faced high expectations and intense competition upon market entry
  • Government regulations impacted Jio’s costs and profitability
  • Jio’s disruptive pricing and innovative services enabled it to capture a significant market share
  • The company acquired customers through free services, retained them through extended offers, and encouraged referrals
  • Jio’s growth potential remains strong despite challenges

Reliance Jio’s marketing strategy has played a crucial role in its remarkable success in disrupting the Indian telecom market. By prioritizing affordable prices, delivering superior network quality, and fostering digital innovation, Jio has transformed the digital landscape across India. Despite facing intense competition and regulatory challenges, Jio’s impressive growth and strong market position reflect promising future prospects.

Through its relentless focus on providing affordable services, Reliance Jio has made high-speed internet accessible to millions, empowering them with the digital tools they need. This strategy has not only attracted a massive subscriber base but also positively impacted various industries like education, healthcare, and media that heavily rely on digital technology.

Looking ahead, with its solid foundation and ongoing commitment to customer-centric approaches, Jio is well-positioned to continue its remarkable journey. As the telecommunications industry evolves, Reliance Jio’s marketing strategy, combined with its relentless pursuit of innovation, promises to shape the future of connectivity in India and beyond.

What is Reliance Jio?

Who are reliance jio’s main competitors, what is reliance jio’s business strategy, who is the target audience of reliance jio, what is reliance jio’s digital marketing strategy, how does reliance jio compare to its competitors on social media, what are some notable social media campaigns by reliance jio, what challenges has reliance jio faced in its business strategy, how has reliance jio’s marketing strategy contributed to its success, what are the future prospects for reliance jio, related posts.

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How Working with Competitors Made Jio a Telecom Giant

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What other companies can learn from its success.

Jio Platforms’ unique experiment of co-opetition with global tech giants combined with its local prowess allows it to address an enormous market of price-sensitive customers. Thanks to its sheer scale, innovation, and unique collaborations, it can offer integrated solutions for retail, grocery, fintech, medical, agricultural, e-commerce, and e-payment needs, in addition to telecom services and home entertainment — at affordable prices. The resulting knowledge, access, business possibilities, and even entertainment opportunities could transform the lives of over one billion people in India. In this article, the authors unpack why Jio has been so successful and what lessons we can learn from its evolution.

More than a traditional telecom business, India’s Jio Platforms is proving to be a disruptor. Jio was launched as a “freemium” service, offering free internet services to price-sensitive Indian customers to increase the adoption rate and scale up the market. Previously, Indian customers, whose average income is about $150 per month , had never had access to such a high-speed internet — bundled with so many apps and digital solutions — at such low prices.

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  • Vijay Govindarajan is the Coxe Distinguished Professor at Dartmouth College’s Tuck School of Business, an executive fellow at Harvard Business School, and faculty partner at the Silicon Valley incubator Mach 49. He is a New York Times and Wall Street Journal bestselling author. His latest book is Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future . His Harvard Business Review articles “ Engineering Reverse Innovations ” and “ Stop the Innovation Wars ” won McKinsey Awards for best article published in HBR. His HBR articles “ How GE Is Disrupting Itself ” and “ The CEO’s Role in Business Model Reinvention ” are HBR all-time top-50 bestsellers. Follow him on LinkedIn . vgovindarajan
  • Anup Srivastava holds Canada Research Chair in Accounting, Decision Making, and Capital Markets and is a full professor at Haskayne School of Business, University of Calgary. In a series of HBR articles, he examines the management implications of digital disruption. He specializes in the valuation and financial reporting challenges of digital companies. Follow Anup on  LinkedIn .
  • Mani Venkatesh is the head of the MSc in big data and AI program and is an associate professor in the department of strategy and entrepreneurship at Montpellier Business School (MBS) in France. He possesses over 22 years of academic and industrial experience and served in Fortune 500 companies in various senior management roles for over a decade. His research entails digital transformation strategies and sustainability of new-age enterprises. Follow Mani on LinkedIn .

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Case Study On Reliance Jio’s Digital Marketing Strategies

  • December 9, 2022


Table of Contents

When RIL Chairman and MD Mukesh Ambani staged a series of announcements in 2016 with the goal of revolutionizing India’s digital ecosystem, the outcome was JIO. “Reliance Jio’ billed as the company’s biggest ever digital bet, has since turbocharged India’s internet use through data and technological breakthroughs.

Mukesh D. Ambani- Reliance Jio

While the directors continue reinventing “Jio” for Digital India, the brand strengthens its social media presence and adapts to trends. We look at one digital marketing strategy at a time in the Jio social media marketing game.

While evolving into a new-age Internet brand, the brand has generated an exciting ripple in the digital arena. Sameer Makani, Co-Founder and Managing Director of Makani Creatives, comments on Jio’s digital-led strategy , saying that most enterprises today operate online due to simple internet access and that most influencers today exist as a result of it. Given Jio’s dominance in the internet market, he believes it is critical for the company to be among the top five, if not the top, in terms of social media presence.

About Reliance Jio

Remember the time when every person suddenly had two numbers, and our contacts looked something like, “Friend, Friend Jio, Friend 1, Friend 1 Jio…” Yeah! This happened after September 5th, 2016, when Reliance Jio was publicly available.

An Indian telecommunications company, Reliance Jio Infocomm Limited is a subsidiary of Jio platforms. Jio runs a nationwide LTE network that serves all 22 telecom circles. Jio presently offers 4G and 4G+ services, but it is striving to expand to 5G and 6G in the future. With around 42.62 crores (426.2 million) members, it is India’s largest mobile network provider and the world’s third-largest mobile network operator.

Jio announced a fiber-to-the-home service in September 2019, which includes home broadband, television, and phone services. Reliance Industries has raised Rs.1.65 lakh crore (US$22 billion) by selling nearly a third of its stock investment in Reliance Jio Platforms as of September 2020.

Reliance Jio fiber marketing strategies

Talking about their digital presence, Reliance Jio has a minimum of million followers on Instagram, Facebook, and YouTube individually and thousands of followers on Twitter. How did they manage to get such a large following? How have they maintained it? Let’s find out!

Why Should Marketers Study Reliance Jio’s Digital Marketing Strategies? 

Let’s understand Reliance Jio’s digital marketing strategies and how they implemented and achieved success;

1. The 2A and 3R strategies adopted by Jio

Reliance Jio adopted unique 2A and 3R digital marketing strategies.

Acquisition : People Come to your Website to see what you have to offer

Jio gave free services to its consumers for three months after its commercial launch in September 2016. This strategy worked as a trump card for Jio in gaining customers. Jio was able to gain 16 million subscribers in just one month.

Activation : They go through a variety of activities

The finest experience was delivered to the users, which had never been supplied by any telecom service provider before.

Retention : Customers return

Jio didn’t just leave it there. They extended the free services to subscribers for another three months on the occasion of the new year in 2017. Jio became the first telecom firm to offer clients a free six-month trial period.

Referral : Users are encouraged to invite others

Customers took up the role of preacher. Jio’s company grew as a result of strong customer feedback and user experience.

Revenue : Customers purchase our goods or service

By slashing rates to a tenth of what they were before, Jio was able to increase revenue, which was a key aspect of the company’s success.

2. Moment Marketing Strategies by Reliance Jio

Jio has always been a force to be reckoned with when it comes to in-the-moment marketing, doling out trending content, and jumping on the bandwagon. Moment marketing is known for gaining a lot of attention and becoming a hit with people who are always checking their feeds for new and amusing material.

View this post on Instagram A post shared by Jio (@reliancejio)

3. Staying local

Jio encourages Indian heritage in their social media messaging, staying true to the “humara India” and #VocalForLocal culture that has grown over time. From wishing everyone a happy festival to creating material with Indian themes and as much Bollywood as possible, the brand has taken a very wholesome Indian approach to its digital branding.

Reliance Jio’s digital marketing strategies & Case Study

Now, let’s go through Reliance Jio’s digital marketing strategies on every social media platform;

Reliance Jio’s social media marketing strategies

From perfectly sensing the pulse of the audiences through timely engagement in moment marketing to aptly leveraging content marketing tactics to crafting fantastic stories as needed, Reliance Jio’s social media approach has been all things ‘Dhan Dhana Dhan.’

Here is an overview of Reliance Jio’s social media channels;

Jio’s Instagram Marketing Strategies

Jio has over a million Instagram followers ( @reliancejio ). You’ll discover a range of promotional pieces in their content bucket, posts showing their products, and posts featuring their workers.

Reliance Jio Instagram marketing

They’ve recently posted about the upgradation to 5g services & advanced Indian medical fields, festive offers of Jio, a number of posts about their work with the IPL, congratulating each team on their victories and engaging their cricket supporters. That’s how it keeps on updating & engaging with the audience on Instagram.

Jio’s Facebook Marketing Strategies:

Jio’s Facebook page has the most number of followers, making it their most popular and successful social media account. The aim of their Facebook account, as evident through their bio, is to drive people from their social account to the website. Their bio reads,

“Lives change when they are connected. Imagine a life where every Indian could stay connected to friends and family, stay true to their dreams and passions, and stay inspired and empowered – every second of every day. At Reliance Jio, we believe every Indian deserves this life. The Digital Life”.

Reliance Jio's Facebook followers strategies

We welcome you to experience Reliance Jio Digital Life.

Chat now on MyJio App:

The content posted on Jio’s Facebook page is quite similar to that on Instagram – IPL – related posts, festival posts, contests, stories of employees, etc. 

Jio also receives feedback and queries in their comments section, which receive quick and personalized replies along with the name of the person writing to them. This shows the customer that a real person is handling their query and gives them confidence that their issues will be resolved. (Marketers, take notes!!) 

Reliance Jio's Facebook engagement

Jio’s Twitter Marketing Strategies: 

Jio covers over 858.3K followers on Twitter. Jio’s Twitter ( @reliancejio ) page, like its Instagram and Facebook sites, posts the same type of content. Jio responds to its followers’ questions and retweets what others have to say about the firm on a frequent basis. 

Reliance Jio's Twitter followers

Similar IPL – related content on Jio’s Twitter page:

Reliance Jio's Twitter engagement strategies

Jio’s YouTube Marketing Strategies: 

The videos posted on Jio’s YouTube align with those posted on Instagram, Facebook, and YouTube. 

Reliance Jio YouTube

Here are some of the important videos on the Youtube channel including the 45th AGM of Reliance Industries Limited.

Jio’s YouTube also has the same videos in different languages to reach local audiences across India. They have a separate playlist for the following languages: 

  • Telegu 
  • Malayalam 

This is a wonderful initiative and has also received a positive response from the audience. These videos are mostly instruction-based, guiding people to use Jio. They also posted short videos in the form of YouTube shorts as part of their “Lockdown Heroes” campaign.

reliance Jio's YouTube shorts

Reliance Jio’s SEO Strategies & Case Study

Everybody, today, knows of Jio. However, let’s look closely into what you can find when you google Jio.

Website Overview:

With a blue, a darker blue, and white colour theme, Jio’s website is one that is completely service-oriented and allows customers to get their work done. Jio has a website with a ‘great’ domain authority of 66. Their website ensures complete user-friendliness and is easy to navigate. With subtle colours, clear fonts, and even the option to recharge your SIM, get a new SIM, and/or make payments.

Reliance Jio website SEO Campaign, Domain Authority, and backlinks

Jio’s website has over 4,28,361 organic keywords and brings 1,29,00,206 monthly traffic to its website. These numbers are way beyond average, and are rated as “amazing.” 

Their top organic keywords include:

  • Jio recharge
  • how to connect harddisk to the Jio router

Reliance Jio's top organic keywords

Google My Business Page

If you look at what Jio does, you’ll note that they do a fantastic job of setting up Google My Business sites for each of their locations, but some businesses never get around to doing so. It takes a lot of effort at first, but it pays off in the end, as you can see.

Reliance Jio local SEO Google Business Profile

Google My Business reviews

When it comes to local searches, reviews are quite essential. Simply creating a listing isn’t enough, as much as we’d like it to be. You must think about it from the perspective of the search engine. Businesses with more reviews (especially those with outstanding ratings) will rank higher (as seen below) since it gives search engines more data points and shows that people are saying good things about them, hinting that it must be valuable.

Building reviews are one of the most difficult components of local optimization after getting listed. It’s not easy to get positive evaluations, but if you put on your marketing hat and use your imagination, you can do just as well as Jio.

Reliance Jio local SEO Google reviews

Reliance Jio’s Target Audience Demographics

Audience composition can reveal a site’s current market share across various audiences. Reliance jio audience is 67.24% male and 32.76% female. The largest age group of visitors are 25 – 34 year olds.

case study of jio

Jio’s Top Digital Marketing Campaigns 

1. the next generation this children’s day.

Jio celebrated the next generation children’s day with the campaign #JioChildrensDay by asking the next generations to reimagine India & share the idea of future India.

Clebrating the next generation, children’s day Jio’s way with “childlike imagination”

2. Jio’s Lockdown Campaign

Jio’s Lockdown Heroes Campaign honoured the extraordinary stories of some of the company’s network engineers who worked tirelessly to keep the network operating throughout the lockdown. Users would not have been able to continue forward with their lives as smoothly if the pandemic had struck in any other generation, working from home, learning from home, and being amused at home. 

Jio’s celebration of the Lockdown Heroes Campaign, which included numerous detailed anecdotes of frontline workers walking through snow, and traveling for several kilometers to work with restricted transportation, encapsulates the genuine essence of ‘connecting lives.’ 

3. Digital Navratri 

Reliance Jio hosted a Digital Navratri, giving Indians a virtual Darshan from the comfort of their own homes via Jio Meet and Jio TV. Jio can be seen giving opportunities for Indians to go about living and celebrating their lives without having to deal with any inconveniences.

When it comes to celebrations, the AGM has become a major event on Jio’s calendar and in the news. The way the videos are put together suggests that it is no longer the “Reliance of Yesterday” , but rather a futuristically ahead brand competing with the world’s finest technological players.

As you can see, Reliance Jio has made inroads into the digital realm to advertise its goods and brand. Do you want to design your own unique strategy? Enroll in Digital Scholar’s online digital marketing course to improve your company’s digital marketing tactics. This course is for anyone interested in learning everything there is to know about digital marketing and how to apply it to their own company.

Are you ready to elevate the image of your organisation to new heights? The best choice to start with is to take our free digital marketing course . 

What do you love the most about Jio? Let us know in the comments below!

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Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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  • Kar Lo Duniya Mutti Mein: The Game Changing Case of Reliance Jio

The Game Changing and Disruptive Entry of Reliance Jio

The entry of Reliance Jio into the Indian Telecom sector has been if not anything, disruptive and game changing. Starting with the sheer scale of its operations wherein it leveraged its existing network of stores and outlets to sell new connections to the consumers, to its humungous size wherein it managed to sign up nearly 200 Million users in less than Two Years, to its aggressive pricing and deep discounting strategies, and its flexible and bundled plans where it offers a handset along with a new connection, the brains behind Reliance Jio, and Mukesh Ambani in particular have left no stone (or rather no mobile tower unturned) in their quest for dominance and supremacy.

Indeed, the awe inspiring entry of Reliance Jio has spurred many experts into commenting that perhaps Mukesh Ambani was fulfilling the vision of his late legendary father, Dhirubhai Ambani, whose dream was to put a mobile in the hands of each Indian and make calling cheaper than a postcard.

While the ad jingle for the erstwhile foray into the Indian Telecom sector before the Ambani brothers broke up was “Kar Lo Duniya Mutti Mein”, or bring the world into the palm of your hands evoked much humor from the viewers, it is only now that such a game changing ambition seems to be fructifying into reality.

Moreover, the recent news that Mukesh’s brother, Anil Ambani, is thinking of exiting the Telecom sector would only strengthen the perceptions that the former is within reach of actualizing the Ambani family dream.

Enter the Dragon: Jio and Disruption

To take examples of how disruptive Jio has been, one has to look no farther the wave of consolidations and mergers and acquisitions happening in the Indian Telecom sector for the last two years. For instance, Vodafone and Idea are close to a megamerger which would make them the largest operator by volume.

In addition, there are numerous other smaller players who are either selling their business lock, stock, and barrel, or piece by piece wherein they exit either the Towers and Physical Infrastructure assets or their user base being migrated to other players.

Apart from this, the fact that the Draft of the New eCommerce policy mentions how the Indian Government is thinking of banning eCommerce firms managed or funded by foreign players from having their own warehouses means that this is music to Mukesh Ambani’s ears as he can then use his extensive network of inventory holding and warehouse places to combine the commerce aspect with the content and the carriage.

In other words, if this policy becomes law, it is envisaged that Jio would be able to capitalize on the 3Cs of Content, Carriage, and Commerce wherein the first is through the multiple offerings on Jio handsets including news, entertainment, and sports channels, the second is through the humungous base of physical and virtual infrastructure along with the user base, and the last C which is commerce would be realized by bundling online and mobile selling and the warehouses for holding inventory.

Indeed, the reputed business publication, Bloomberg, mentions how if Reliance Jio has to make profits, it has to necessarily focus on monetizing the 3Cs and which can only happen if the third C or the Commerce aspect is exploited to the maximum extent possible.

Show Me the Money: Jio and Profitability

Indeed, when talking about making profits, it needs to be mentioned that at the moment, Reliance Jio is focused on building economies of scale and the concomitant efficiencies and leveraging the synergies that accrue from integrating the end to end mobile telephony value chain. further, Jio is narrowly focused on “stickiness” which is the term used to describe how users who once sign up to its offerings would stick to it and for this to happen, its pricing has to be very appealing and its discounting very aggressive.

Having said that, this alone does not guarantee profitability as users once used to freebies would immediately migrate to other players once the Punch Bowel is withdrawn. This is the reason some experts are skeptical about the longer term viability of Mukesh Ambani’s strategy wherein Jio would be forced to come down to Earth and start behaving like other players.

Though Ambani has poured nearly $36 Billion into Jio, the proof of the pudding is in the eating and at some point or the other, there needs to be ROI or Return on Investment in terms of revenues and profits. Moreover, it is also speculated that Reliance is cross subsidizing Jio by investing profits from the other businesses into the mobile arm and such strategies work for a while before reality dawns.

Analysis using Tools

Thus, as can be seen from the discussion so far, these are both the best of times and the worst of times for the Indian Telecom Sector with each player outdoing the others in offering discounts and freebies spurred by Jio and while the party is continuing at the moment, nobody is sure when the music would stop.

With this in mind, we can now turn to the SWOT, Porter’s Five Forces, and BCG Matrix Analysis to gain a practical insight into how Jio operates and whether it would be successful in the longer term. Indeed, these tools help us to map theory with practice and are useful in providing a frame of reference for analysis.

Reliance Jio’s strengths lie in its deep pockets with strong brand recall due to its backing by the redoubtable Reliance and its sheer scale and size of operations. Having signed up Millions of users in relatively short time, Jio is poised to reap the benefits of the economies of scale in addition to its leveraging of its existing physical network of stores and outlets that actualize synergies in the process.

The Million (or let’s say, the Billion Dollar) question is when will Reliance Jio make profits. This has led to concerns among investors that it is aping the business model of eCommerce firms such as Amazon which persist despite no significant profits in some markets just to gain market share. Further, sooner or later, investors in Reliance would start questioning as to how long Mukesh Ambani can cross subsidize Jio, though the tag of India’s Richest person means that he would be given more time.


Reliance Jio has a large opportunity in entering the eCommerce sector given its physical network and the virtual assets including the very large user base which can all combine to give it the much needed traction in Horizontal and Vertical Integration. Indeed, Jio has already integrated itself vertically following the lead of Dhirubhai Ambani, who was a strong believer in this business model. In addition, it can create complementarities to its existing businesses and this is a significant opportunity.

Incumbent players are giving Reliance Jio a run for its money as can be seen from the all out price war and the aggressive consolidation and mergers and acquisitions. In the future, Jio has to draw a line in its attempts to create market share without bringing in the Moolah. Apart from this, the entry of Jeff Bezos into the Indian Market poses some risks to its horizontal integration strategies.

Porter’s Five Forces

Threat of Substitutes

As mentioned earlier, by actualizing the vision of making calls cheaper than sending a postcard, Jio has ensured that consumers would stick to it rather than migrating to substitutes. Having said that, it is also the case that Jio has to be more aggressive in rural India where the consumers still persist with the age old and time tested modes of communication.

Bargaining Power of Buyers

The Indian Telecom sector is a consumer’s dream come true with multiple players wooing them aggressively and this in turn, ensuring strong buyer power. Though Jio is attempting stickiness and brand loyalty, it needs to be mentioned that Pre Paid consumers are known for shifting brands as per their convenience. Thus, Jio needs to focus more on Post Paid connections than it is doing now.

Bargaining Power of Suppliers

Given the deep dependencies between suppliers and telecom players, it is no wonder that the latter find it hard to have the upper hand with the former. Having said that, the Ambani connection means that very few suppliers would risk being cut off from the Spigot and hence, Jio does have more leverage over suppliers than other Telecom players. Of course, its integration strategies mean that suppliers do hold some cards as the parts of the value chain once established would need much effort to find alternative suppliers.

Entry and Exit Barriers

With high entry barriers, thanks to governmental policies and the capital intensive nature of the business, Jio can rest easy as far as competition from new entrants is concerned. In addition, while it was earlier though that exiting the sector is easy, the experiences of Vodafone, and even the other sibling, Anil Ambani, have surprised many as far as the ease with which exiting the sector is concerned.

Competitive Rivalry

An intensely competitive market means that Jio has to be on its toes to ward off competitive pressures and though it has so far remained ahead of the curve and other players, longer term prospects are yet to be clear. Moreover, with the real time changes in the fortunes of the telecom firms, all bets are off for the longer term and most analysts these days are focusing on the near and the medium terms.

Relative Market Share

The BCG (Boston Consulting Group) Matrix is an easy to use tool for evaluating different business units of a single conglomerate about the potential and the relative positioning of each vis-a-vis the other units. As has been mentioned throughout this case study, Jio being one arm of the vast Reliance behemoth has to be evaluated with regards to the other arms of the conglomerate.

For instance, while Jio at the moment is a Star due to its high relative market share and the growing Indian Telecom market, it can turn into a question mark either due to its reaching a plateau as far as market share is concerned, or due to the saturation of the overall market.

Having said that, it also has the potential to become a Cash Cow if it stabilizes over the longer term in a strategy that balances market share growth with overall market growth. Further, Jio is already showing signs of maturing as a business unit and hence, this is a likelier outcome than it turning into a question mark vis-a-vis the other business units of Reliance.

As for turning into a Dog over the longer term, this is not really an outcome that is certain given the already deep linkages it has established in the Indian Market and the strong brand connections it has with the Indian consumer. Thus, it is our evaluation that Jio is likely to stay in the first column rather than the second one in the above mentioned BCG Matrix.

As can be seen from the analysis so far, Jio is poised at an inflection point where the path it chooses now would determine its future prospects. Moreover, with Mukesh Ambani having staked his reputation on its success, both Jio and he cannot afford to let it lapse or fade away in the same manner in which Anil Ambani’s foray into Telecom fared. Thus, the Hindi Phrase, Jio Jee Bhar Ke, seems to be apt as far as how the future would unfold is concerned.

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Reliance Jio: Revolutionizing Indian Telecom

By: Tripti Ghosh Sharma, Arcot Ravi Praveen, Libin Joshua, Ashish Tiwari

Reliance Industries Limited entered the Indian telecommunications industry by launching Reliance Jio Infocomm, which offered high-speed, fourth-generation data services. Its business strategy was to…

  • Length: 19 page(s)
  • Publication Date: Mar 14, 2017
  • Discipline: General Management
  • Product #: W17175-PDF-ENG

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Reliance Industries Limited entered the Indian telecommunications industry by launching Reliance Jio Infocomm, which offered high-speed, fourth-generation data services. Its business strategy was to provide integrated access to information, entertainment, and commerce at high speed and low prices. Despite the competitive landscape and various other challenges, the company was optimistic that it could acquire 100 million customers in 100 days. This ambitious target could be achieved through consistent marketing offerings and efforts driven by robust analytics. Could the company's innovative business model revolutionize the industry?

The authors are affiliated with Institute of Management Technology, Ghaziabad.

Learning Objectives

The case is intended for use in MBA and executive MBA courses in strategic management and marketing management, and specifically for a class on telecom policies. Using this case, students will appreciate the competitive dynamics in India's telecom industry; suggest strategic options for addressing multiple challenges in a competitive marketplace; critically analyze a marketing strategy; and evaluate whether a business model is sufficiently innovative to lead to disruption in an industry.

Mar 14, 2017


General Management



Ivey Publishing


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case study of jio

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A Case Study on Reliance Jio Marketing Strategy (2024)

Home > Blog > A Case Study on Reliance Jio Marketing Strategy (2024)

  • Last updated on December 27, 2023

jio marketing strategy

Every person in India is familiar with the word Jio . Do you know the reason behind the popularity of Jio? It’s their marketing strategy. Today, we have brought to you the Jio marketing strategy . We will also tell you about some secret marketing tactics Jio used.

Jio had played a very important role in digitalizing India. We call India, a digital India its all because of Jio. We can’t imagine the growth of industries like digital marketing without Jio. It’s our pleasure to share the marketing strategy of Jio . But before moving towards the marketing strategy, let’s know about the company.

Jio or Reliance Jio Infocomm Limited was started in 2007 by Mukesh Ambani . Currently, they have 413.01 million telecom subscribers in India. Jio sim was first publicly available in September 2016. After the sim launch, Jio offered free data & calling from September to December.

After listening to this news, Everybody got crazy and bought the sims. I remember at that time everyone was having 2 sims in their smartphones. We have saved numbers like this – Rahul, Rahul Jio, Tina, Tina Jio.

Jio is the brand behind digital India. Jio’s 4g services are available all over India. Today millions of Indians can get an education using Jio’s cheap internet. Before Jio, every telecom operator was charging a hefty amount but after Jio’s entry, we all are getting internet at cheap prices.

Reliance Jio is not just limited to selling sims & data plans. They also create products like Jio broadband, Jio wifi, Jio T.V , etc. Now Jio jas launched 5G and is planning for 6G in India. They are also planning for Satellite services where people will get internet through satellites.

Bonus Read: Marketing Strategy of Amul

Reliance Jio Target Customers (Two Categories)

Jio marketing strategy - target customer

Jio target the mass market. A person who wants an affordable internet data package buys Jio’s subscription. We have divided their target customers into two categories.

Price Conscious

The majority of people come into this category. These people want internet data packages at affordable prices. If Jio won’t provide them the affordable rates then they can also shift to other networks. It is a price market game. Who sells cheap, gets more sales.

Network Conscious

These are the people who want high speed internet and a good network. Let me tell you this with an example. If you visited a village and experienced network issues then you might change the network provider. Another example is if you are a gamer and you need high speed internet. If Jio can give you high speed internet then you will shift to Jio. So this is the second type of target customer of Jio.

Reliance Jio Marketing Strategy

Here are some top marketing strategies used by Jio. You might have not heard about many of these strategies so let’s deep dive into Jio’s marketing strategy.

1) Social Media Marketing Strategy of Jio

jio marketing strategy - social media

Jio follows a simple yet powerful social media marketing strategy. They create engaging posts which attract more eyeballs. The majority of their posts are promotional on all social media platforms.

In our opinion, Jio needs to work more on its social media strategy. They just post about the new deals & offers over there. Sometimes you can also see posts related to upcoming events or festivals.

The one thing which you can learn from Jio is their customer support on social media. Their customer support representatives reply to the customer’s complaints very fast and help them resolve their issues.

2) Short Emotional Ads


One of the best marketing strategies of Jio is short emotional ads. These ads attract the audience emotionally. The above image is a short ad film for the upcoming Jio 5G. In this ad film, they have taught how Jio 5G can revolutionize the automobile industry.

The Jio team has created some more ad films displaying the benefits of Jio 5G to different industries. You can also apply this Jio marketing strategy to your business.

3) Marketing by Showing Big Purpose

jio marketing strategy marketing with purpose

Many people were against the 5G launch that’s why Jio has smartly used this marketing strategy. By showing this, they are telling people that we are not launching 5G for money but for the country’s benefit. It is a wonderful marketing strategy of Jio. Many leaders use it.

4) YouTube Marketing Strategy of Jio

jio marketing strategy - yotube marketing strategy of jio

Jio follows a great marketing strategy on YouTube. They have 3.14 million subscribers on the channel. Jio creates this type of informational content teaching people the most basic ways of using the internet. When people will know how to use the internet then they will definitely buy internet data plans from you only.

5) Smart Postpaid Plans Strategy

jio marketing strategy- Smart Postpaid Plans Strategy

Jio curated their monthly & yearly plans in such a way that it automatically sells. They know what customer wants that’s why many times they offer Netflix & Amazon Prime membership for free. This is also a marketing strategy of Jio where they collaborate with other platforms like Netflix & Amazon Prime.

Popular Marketing Campaigns of Reliance Jio

Jio had done many successful campaigns. Most of its campaigns are related to cricket. All of these campaigns are organized at a big level. These campaigns will not give direct sales to the company but they are best for branding purpose. Let’s know about the top 3 most popular marketing campaigns of Jio.

1) Get Jio Sim Home Delivered For Free

jio marketing strategy- popular campiagns

Jio delivers the sim at home for free. This is Jio’s marketing strategy. Before Jio, none of the brands was doing this. Now a person does not require to go anywhere. Jio understands the basic nature of human beings. They know people don’t want to go anywhere, they need everything at their doorsteps. Jio started this service and it got them thousands of customers. The acquisition cost of these customers is very less but the future value will be amazing.

2) ‘Cheer for India’


This was a successful marketing campaign ran at the time of the India vs Pakistan match. The campaign reached 90 lakh cricket fans. Jio spreaded this message through notifications and ads. As an Indian brand, Jio never misses the opportunity of marketing through events.

3) Cricket Play Along Campaign in IPL


We Indians love cricket. Jio used cricket to develop a winning marketing strategy. In sept. 2020, Jio launched a campaign called “cricket play along”. In this campaign, you need to predict the next ball’s results. If you predicted correctly, you will win some points.

It was a fun game. Thousands of people played it. Jio was also awarded by GLOMO awards in 2019 for this great marketing work.

Here we end this case study about Jio Marketing strategy. We have shared all marketing strategies used by Jio. Jio is a dominant leader in the market. Now they preparing for a mass level 5G launch. In the future, you will see much better marketing strategies of Jio. Thanks for reading.

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Airtel VS Jio Complete case study: Detailed Analysis & Review

  • Post author: StockPe
  • Post published: April 17, 2023
  • Post category: Uncategorized
  • Post comments: 0 Comments

Jio and Airtel have engaged in strong competition for a higher market share in the Indian telecom sector. This case study examines the competition between Jio and Airtel in detail, examining their market strategies, product offerings, pricing structures, customer retention rates, and market shares.

One of India’s leading telecommunications providers, Airtel, has been in the business for more than 20 years and has built a solid reputation. On the other side, Jio, a relatively new competitor in the market, has revolutionised the sector with its inexpensive data plans and cutting-edge products. In order to gain insight into how their competitors are promoting industry growth, the study will examine the various facets of their competition, including their strengths and shortcomings.

Airtel Case Study:

 Sunil Bharti Mittal started Airtel, formally known as Bharti Airtel Limited, an international telecommunications business in India, in 1995. Over 418 million people receive voice and data services from Airtel, which operates in 18 nations throughout Asia and Africa. With a market share of about 29.39% in India, Airtel is the second-largest telecom provider.

Airtel VS Jio

Strengths and Advantages:

  • Broad Network Coverage: Airtel offers 4G and 5G services and has a large network coverage throughout India.
  • Customer-centric Approach: Airtel has a strong focus on serving its customers and provides a range of services that are esigned with their needs in mind.
  • Diversified Business: Broadband, DTH, and enterprise services are now part of Airtel’s business portfolio.
  • Strong Brand Equity: In the Indian telecom sector, Airtel is a well-known and dependable brand.

Weakness and Disadvantages:

  • Debt Burden: Airtel’s heavy debt load restricts its ability to invest in infrastructure and technologies.
  • Limited Spectrum Availability: Airtel’s ability to extend network coverage and provide high-speed internet services is constrained by the limited spectrum that is available to it.
  • High Level of Competition: Jio, which provides inexpensive data services, poses the greatest threat to Airtel.

Overall, with a varied business portfolio, extensive network coverage, and a high brand equity, Airtel is a significant player in the Indian telecom sector. However, it has difficulties like fierce rivalry, a lack of spectrum availability, and a heavy debt load. The measures adopted by Airtel to increase network coverage, diversify its line of business, save expenses, and interact with customers would aid the company in maintaining its position in the market and effectively competing with rivals. 

Jio Case Study:

Jio, also referred to as Reliance, In 2010, Mukesh Ambani, the head of Reliance Industries Limited, created the Indian telecom business Jio Infocomm Limited. In September 2016, Jio launched its commercial operations and started providing 4G LTE mobile, broadband, and digital services.

Here is a synopsis of Jio’s past:

  • In 2010, Reliance Industries Limited bought a 95% share in Infotel Broadband Services Limited, which had won the government of India’s auction for a licence to use 4G spectrum across the country.
  • With a focus on 4G services, Mukesh Ambani announced plans to invest INR 1.5 lakh crore (about $20 billion) in the telecom industry in 2013.
  • Jio conducted a preliminary launch of its services in December 2015 for Reliance workers.
  • Jio officially launched its services in September 2016 and offered six months of free voice and broadband services to attract subscribers.
  • Jio stated in December 2016 that it had added 50 million users in just 83 days, breaking the previous record for the fastest subscriber ramp-up by a telecom company.
  • Jio claimed in March 2017 that it had reached 100 million customers in just 170 days, breaking another another record.
  • Jio released its 4G VoLTE feature phone, the JioPhone, in July 2017 with a focus on the low-income and rural markets.
  • Jio’s revolutionary pricing model, which included initially providing free voice and data services and subsequently introducing affordable data plans, has allowed it to quickly build up a sizable subscriber base.
  • large Network Coverage: Jio offers its consumers 4G and 5G services and has a large network footprint throughout India.
  • High Investment in Technology and Infrastructure: Jio has made significant investments in technology and infrastructure, such as the construction of a pan-Indian fibre optic network, which have enabled it to provide high-speed data services and enhance the quality of its network.
  • Jio introduced its broadband services, Jio Fibre, in September 2018, providing consumers with high-speed internet, telephony, and TV services.
  • Dependence on Data Services: Due to Jio’s emphasis on data services, its reliance on data revenues may be negatively impacted by changes to regulations or competition from other businesses.
  • Limited Diversification: Jio’s revenue is primarily derived from the telecom industry, making it less diversified than other market participants.
  • Customer complaints about Jio’s network, call quality, and customer service have been received. These issues may have an impact on customer loyalty in the future.

Through a series of investments from businesses like Facebook, Google, and others in 2020, Jio raised INR 1.52 lakh crore (US$20 billion), which aided in debt reduction and strengthened its market position.

With a market share of 36.32% as of 2022 and more than 447 million members, Jio is India’s largest telecom provider.

With its innovative pricing policies, emphasis on digital services, and investments in infrastructure and technology, Jio has completely changed the Indian telecom sector and emerged as a force to be reckoned with.

With its innovative pricing model, robust network coverage, and emphasis on digital services, Jio is a formidable competitor in the Indian telecom sector. However, it has difficulties such reliance on data services, a lack of diversification, and client concerns about network quality and customer service. Jio will be able to sustain its position in the market and effectively compete with other competitors thanks to its strategy to increase network coverage, broaden its business portfolio, engage with customers, and invest in infrastructure and technology.

Airtel vs Jio:

Among the top telecom firms in India are Airtel and Jio. Both businesses are well-established in India and provide a variety of goods and services to their clients. We will thoroughly examine and analyse the two businesses in this case study.

  • Background and History: Sunil Bharti Mittal started Airtel, also known as Bharti Airtel, in 1995. It is one of the biggest telecom businesses in the world and has its headquarters in New Delhi, India. Broadband, digital TV, mobile and fixed-line telephony are just a few of the goods and services that Airtel provides.

Jio: Mukesh Ambani founded Jio, also known as Reliance Jio, in 2016. It is a division of Reliance Industries with its headquarters in Mumbai, India. Jio is a supplier of 4G LTE networks and provides a variety of goods and services, including as broadband, digital TV, and mobile and fixed-line phone service.

  • Network Coverage: Airtel Airtel provides 2G, 3G, and 4G services and has a significant network presence in India. In India, Airtel offers extensive network coverage that includes both urban and rural areas.

Jio: Jio is an Indian supplier of 4G LTE networks and 4G services. Jio has made significant investments in its network infrastructure, and the country’s coverage of its services is fast growing.

  • Products and Services: Airtel: Airtel provides a variety of goods and services, such as Internet, digital TV, and mobile and fixed-line telephone. Additionally, Airtel has introduced Airtel Payments Bank, which enables users to register bank accounts and conduct transactions using mobile devices.

Jio: Jio provides a variety of goods and services, such as broadband, digital TV, and mobile and fixed-line phone service. Jio has also unveiled JioMoney, a mobile-based digital wallet that enables users to conduct transactions.

  • Pricing: Airtel’s pricing is reasonable and fluctuates according to the goods and services provided. Customers of Airtel can choose from a variety of plans and packages.

Jio: Jio is renowned for its innovative and fiercely competitive pricing. To increase its market share, Jio has a history of providing services for nothing or at steep discounts.

  • Advertising and marketing: Airtel: Airtel has a reputation for running original and imaginative marketing campaigns. In order to promote its brand, Airtel has also teamed up with a number of athletes and celebrities.

Jio: Jio has a reputation for aggressive marketing and publicity activities. Jio has also teamed up with a number of athletes and celebrities to promote its brand.

  • Customer assistance is provided by Airtel through a variety of channels, including phone, email, and social media. Airtel has a strong customer care presence in India.

Jio: Jio has received criticism for at times being slow and unresponsive with its customer support.

  • Financial Performance: Airtel: Over the years, Airtel has consistently recorded outstanding financial performance and revenue growth. The quarter ended June 30, 2021, had an Airtel net profit of Rs. 284.2 crore.

Jio: Since its launch, Jio has also revealed impressive financial results. Jio made a net profit of Rs. 3,651 crore for the quarter that ended on June 30, 2021.

  • Market Share: Airtel: With a market share of over 28%, Airtel is one of the biggest telecom providers in India.

Jio:  With a 36.32% market share in the Indian telecom sector as of January 2022, Jio was the biggest telecom provider in the nation. Since its 2016 inception, Jio has been steadily expanding and upending the Indian telecom industry with its inexpensive internet services and novel products. It has a sizable customer base and is a leading participant in the Indian telecom sector thanks to its robust network coverage and fast 4G and 5G services.

Two significant telecom industry companies in India, Jio and Airtel, each have unique strengths and disadvantages. Airtel is a well-known company with a strong brand, numerous sources of income, and an emphasis on premium services. Jio, a relatively new competitor, has, on the other hand, upended the market with its inexpensive data plans, robust network, and emphasis on digital services.

Jio has eclipsed Airtel in terms of market share and is now India’s biggest telecom provider. With a sizable client base, a variety of revenue sources, and a strong focus on premium services, Airtel is still a formidable competitor.

Jio and Airtel both have distinctive business plans for competing in the market. While Jio is concentrated on growing its network coverage, diversifying its business portfolio, engaging with customers, and investing in technology and infrastructure to provide high-speed data services, Airtel is concentrated on providing premium services and investing in infrastructure and technology to improve customer experience.

In conclusion, Jio and Airtel are two significant participants in the Indian telecom market, each with a unique set of strengths and weaknesses. However, both companies have developed competitive strategies that allow them to thrive in the industry. Customers have benefited from the competition between Jio and Airtel since lower rates, better services, and more inventive items have resulted from it.

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Reliance Jio’s Marketing Strategy and Case Study

Reliance Jio’s Marketing Strategy and Case Study – Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Jio Money, Jio Play and Jio Join app are among the most popular Jio applications.

Jio customer acquisition Plan Jio has appointed 50 customer acquisition and relationship managers who are hiring teams that will target to sign up 1 million users each in the first two months, said the person cited earlier. The company wants to get to 100 million users in 100 days.

Table of Contents

What’s reliance’s strategy behind this?

Mukesh Ambani finally acknowledges the universal truth – globally consumers pay for either calls and texts, or data – they don’t pay for both. This universal truth helps establish a new industry norm in reliance’s policies. Mukesh also said Reliance is going to charge 1/10 th of the standard in telecommunications charges.

What’s absolutely free?

With every Reliance Jio sim, regardless of the package you buy, even the cheapest one, you get absolutely free:

  • Unlimited voice calls, to any number at all, local or STD
  • Absolutely no such thing as “roaming” or charges of roaming – same prices throughout India
  • Reliance Jio apps which will also free surfing of movies music and live TV free till December 2017

What else is extremely exciting about the plans?

If you opt for any plan above the base one, which is 150, so starting from the 500 rupees a month plans to more, you get:

  • Unlimited texts, local or STD
  • Unlimited high speed night time 4G usage
  • Students get an additional 25% data usage if they register their sim card on a student ID

What’s the catch here?

There are obviously some catches and marked terms and conditions for everything that seems too good to be true. Here are few things you need to look out for:

  • Essentially the starter 150 rupees a month pack is good, but not marvelously great. The real brilliant pricing starts from the 500 rupees a month plans.
  • Reliance has a naughty network resulting in weak signals and call drops. Maybe that’s something to keep in mind before switching.
  • All packs work for 28 days, not 31 days. So essentially, in the long run, you’d end up buying 13 packs a year and not 12. But that’s the norm with all other brands too.
  • If you try to trick the system by tethering using a hack on your smartphone beyond your usage allowance of tethering, and if Reliance finds out, you could not only face legal action but also be banned from Reliance’s networks for life.

Mukesh Ambani’s Plan for JIO

case study of jio

The unit, Reliance Jio Infocomm Ltd., will issue 15 billion new shares at 10 rupees each to existing shareholders, the India-based company said in an exchange filing late Monday, without saying how it would spend the money. The industrial group owns more than 99 percent of the affiliate, according to its 2015 annual report.

Ambani, India’s richest person, is plowing more money into the wireless business as he prepares to shake up the country’s crowded, indebted industry by introducing fourth-generation wireless services through Jio. The Reliance unit has been buying spectrum since 2010 under a plan to return this quarter to a market that now has more than 1 billion mobile subscribers.

Jio’s capital expenditure now is “above 1 trillion rupees,” not accounting for the payment for the spectrum pacts, Thakur said, adding Reliance Communications hasn’t been paid anything for the spectrum agreements yet. Jio could evaluate options for sharing and trading airwaves with smaller carriers, Joint Chief Financial Officer Srikanth Venkatachari told reporters.

Reliance Jio is expected to get 80 million subscribers by March 2018, with more than half churning out of the top three operators, according to a Jan. 11 report by CLSA, “escalating the competition and impacting realisations.” Billionaire Sunil Mittal, chairman of India’s largest carrier Bharti, had said Jio’s entry will shake up the sector and trigger consolidation.

jIO Competitive pricing Jio 4G data services are not intended to lure only the high-end customers but also focus on the low to mid range segments. These sections of the market are being targeted by offering all services at reasonable prices.

LYF smart phones are priced between Rs. 4,000 to Rs 19,000 which provides maximum off take, therefore helping Jio derive high returns.

Single-device country The prices of LYF handsets have been determined considering that India is soon becoming a country where smart phone users prefer to perform most tasks on their cellular devices. Recently, Reliance Jio launched LYF WIND 1 which is one of the best mobile under 10000 under the LYF brand. From keeping a track of the latest news, watching movies, playing games, to reading books, the smart phone is becoming an all-encompassing device.

This very reason is the motivation behind Reliance Jio’s attempt at creating affordable handsets and services that meet high-quality standards.

Jio services Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. It’s offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies.

Jio Money and Jio Play are among the most popular Jio applications.

Jio Play The Jio Play content streaming service allows users to conveniently catch up on their favorite TV shows.  It allows uninterrupted entertainment without buffering videos and also provides a seven-day back-up of shows.

E-health services Reliance Jio has recently entered into an association with a public health center in Punjab. The company’s e-health services are currently being tested there. The goal is to create a platform wherein video calls can enable both medical examination and diagnosis of patients.

Reliance’s stake Titled as the biggest bet made in the telecom industry, the parent company – Reliance Industries Limited (RIL) has invested more than $ 22 billion in Jio. This investment helps Jio provide high-quality services due to its extensive 4G spectrum, advanced technology, and the widest accession of optical fiber network in the country.

A source stated that prior to the commercial launch, everything will be checked, and re-checked in order to eliminate all glitches and create a seamless experience.

Infrastructural support

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The fifth-largest smart phone provider in India (within the first quarter after its launch), according to data by Counterpoint Research, Reliance Jio’s commercial launch is much awaited.

case study of jio

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How Reliance Became India's Biggest Company [Reliance Industries Case Study]

Devashish Shrivastava

Devashish Shrivastava

Reliance Industries Limited (RIL) is an Indian organization headquartered in Mumbai, India. Founded by Dhirubhai Ambani, the present Reliance Industries CEO is his son Mukesh Ambani.

Reliance has its entities across domains like vitality, petrochemicals, materials, common assets, retail, and broadcast communications. Reliance is one of the most prominent businesses in India, the biggest "traded on an open market" organization in India by showcase capitalization, and the biggest organization in India as estimated by income after it outperformed Indian Oil Corporation sometime back. On 18 October 2007, Reliance Industries became the first Indian company to cross $100 billion market capitalization.

The organization is positioned 106th on the Fortune Global 500 rundown of the world's greatest enterprises as of 2019 . It was positioned eighth among the Top 250 Global Energy Companies by Platts in 2016. Reliance continues to be India's biggest exporter, representing 8% of India's all-out exports with an estimation of Rs 147,755 crore and access to business sectors in 108 countries. Reliance is answerable for nearly 5% of the legislature of India's complete income from traditions and extracts obligation. In 2019, Reliance Industries Limited became the first Indian business to cross Rs 9 lakh crore valuation mark.

This post by StartupTalky is a case study on Reliance Industries Limited, which will let you know about Reliance company, Reliance Industries founder, Reliance Industries CEO, Reliance Company details, Reliance services company, History of Reliance Industries, Marketing Strategy of RIL, Growth, Revenue, Profit of Reliance Industries Limited and more.

History And Origin Of Reliance Industries Limited Marketing Strategy Of Reliance Industries Limited Growth And Future Of Reliance IndustriesLimited Revenue And Profit Of Reliance Industries Limited

History And Origin Of Reliance Industries Limited

In 1966, Reliance Textiles Engineers Pvt. Ltd. was consolidated in Maharashtra . It built a manufactured textures plant around the same time at Naroda in Gujarat . On 8 May 1973, it moved towards becoming Reliance Textiles Industries Limited. In 1975, the organization extended its business into materials with "Vimal" forming its image in the later years.

The organization held its initial open offering (IPO) in 1977. Sidhpur Mills, a materials organization, was amalgamated with Reliance Textiles in 1979. In 1980, the organization extended its polyester yarn business by setting up a Polyester Filament Yarn Plant in Patalganga (Maharashtra) with monetary and specialized coordinated efforts from E. I. duPont de Nemours and Co., U.S.

In 1985, the name of the organization was changed from Reliance Textiles Industries Ltd. to Reliance Industries Limited. Between 1985 to 1992, the organization extended its introduced limit with regards to delivering polyester yarn by more than 145,000 tons per year.

In 1993, Reliance went to the capital markets abroad for assets through a worldwide depository issue of Reliance Petroleum. In 1996, it turned into the first private division organization in quite a while to be appraised by worldwide FICO assessment offices. In 1995/96, the organization entered the telecom business through a joint endeavor between NYNEX, USA, and advanced Reliance Telecom Private Limited in India.

In 2001, Reliance Industries Limited and Reliance Petroleum Ltd. turned into India's two biggest organizations as far as all major monetary parameters were considered. In 2001–02, Reliance Petroleum converged with Reliance Industries. In 2002, Reliance reported India's greatest gas revelation (at the Krishna Godavari bowl) in almost three decades. The setup volume of gaseous petrol was more than 7 trillion cubic feet, proportionate to about 1.2 billion barrels of unrefined petroleum.

This was the first, historically speaking, disclosure by an Indian private company. In 2002–03, RIL bought a larger stake in Indian Petrochemicals Corporation Ltd. (IPCL), India's second-biggest petrochemicals organization, from the administration of India. IPCL later converged with RIL in 2008.

In 2005 and 2006, the organization revamped its business by de-merging its interests in control age and appropriation, money-related administrations, and media transmission administrations into four separate entities. In 2006, Reliance entered the retail showcase in India with the dispatch of its retail location position under the brand name 'Reliance Fresh'. By the end of 2008, Reliance retail had near 600 stores crosswise over 57 urban communities in India.

In November 2009, Reliance Industries gave 1:1 extra offers to its investors . In 2010, Reliance entered the broadband administrations showcase with the securing of Infotel Broadband Services Limited; the latter was the main effective bidder for the skillet India fourth-age (4G) range sale held by the legislature of India.

Journey Of Reliance Industries Limited

Around the same time, Reliance and Bharat Petroleum declared an association in the oil and gas business. BP took a 30% stake in 23 oil and gas creation sharing agreements that Reliance works in India, including the KG-D6 hinder for $7.2 billion. Reliance likewise shaped a 50:50 joint endeavor with BP for sourcing and showcasing gas in India. In 2017, RIL set up a joint endeavor with Russian Company Sibur for setting up a Butyl elastic plant in Jamnagar (Gujarat) that became operational by 2018. Click here to know about the Subsidiaries that make Reliance successful .

Reliance Industries is currently one of the biggest Indian multinational conglomerates that has diversified into many verticals today. Reliance Industries headquarters is in Mumbai, Maharashtra, of which, Reliance is the largest publicly-traded company by market capitalisation.

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Marketing Strategy Of Reliance Industries Limited

The organization was established by Dhirubhai Ambani and Champaklal Damani in the 1960s as Reliance Commercial. The marketing mix of Reliance covers 4Ps (product, price, place, and promotion) and explains Reliance Industries' marketing strategy is as follows:

Reliance Industries Limited is perhaps the greatest aggregate in India. Its business is available in different segments which are concentrated to comprehend Reliance's item system in its showcasing blend. The retail segment incorporates Reliance Fresh, Big Bazaar, Reliance Mart, Reliance Market, Reliance Home Kitchen, Reliance iStore, Reliance Solar, and more.

Reliance Life Sciences is associated with medicines, plants, and biotechnology as it has some expertise in marking, assembling, and promoting Reliance enterprises items in bio-pharmaceuticals. Reliance's coordination comprises transportation, dissemination, coordination, inventory network-related exercises, and telemetry arrangements. Reliance Jio Infocomm Ltd . is a broadband specialist co-op that gives 4G administrations. Relicord is claimed by Reliance Life Sciences and gives blood banking administrations. Reliance Industrial Infrastructure Limited deals with the development and activity of pipelines for moving oil-based commodities . Subsequently, this gives an outline of the contributions of Reliance Industries.

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Reliance Industries Limited pursues a distinctive valuing methodology for various segments. Thus, the advertising blend and evaluation technique of Reliance Industries is unique in light of rivalry and market administration in certain parts. It pursues entrance valuing for retail, media transmission, and well-being. At the point when the organization propelled Reliance Jio, it offered free Jio administrations to its clients during the dispatch time frame to build a piece of the pie. Be that as it may, the retail and media transmission parts are at misfortune; however, the organization is giving ideas to clients to build its client base.

The evaluating choices on its oil business rely upon the full-scale condition components and worldwide market situation to a great extent. Reliance Fresh outlets, for example, secure their items directly from the source, eliminating the middlemen in this way. This is advantageous to the shopper as the markdown price and value decrease. Reliance Industries performs exhaustive evaluation before valuing its choices, and this evaluation is a persuasive factor for its ascent in the aggressive market.

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Reliance Industries has a solid nearness all over India. Reliance Retail is the biggest retailer that has more than 1500 stores crosswise over India. Here are the investors that makes Reliance Retail, one of the largest retailer in India . Different brands like Reliance Fresh, Reliance Footprint, Reliance Digital, and Reliance Trends have arrived in Tier 1 and Tier 2 urban areas.

Reliance Jio sim administrations are accessible crosswise over significant areas and its network has improved significantly over the last years.

Reliance Industries' dispersion system is so well-arranged that it has a strong grip across the country. Reliance gets crude materials directly from the source; consequently, it has pulled in an enormous number of clients because of the advertisements. Reliance clients can speak with the agents by calling administrations or online channels.

Reliance Industries meets with its shareholders in annual general meetings, which it holds every year. This Annual General Meeting (AGM) was held virtually on July 15, 2020, which became the first virtual AGM after TCS had done it on June 11, 2020. The Ministry of Corporate Affairs (MCA), owing to the current circumstances, has permitted companies to hold their Annual General Meetings through video conferencing or other Audio Visual means to avoid large public gatherings. The meeting with all the shareholders was held on 15th July at 2 PM through a video conferencing platform. This was the 43rd AGM for Reliance Industries Limited. Many big announcements were made during today’s AGM, where the most significant of them all is that Google has announced that it will invest $4.5 billion, which is approximately INR 33,737 crores in Reliance Jio at a stake of 7.7 %. After only 2 days since Google announced that it will invest $10 billion or INR 75,000 crores in the Indian digital market, Reliance has made this announcement. Google has joined Facebook in the big investors' list of Jio, a subsidiary of Reliance Industries Limited. RIL announced in the AGM that Google along with Reliance Jio will work on developing low-cost, entry-level mobile devices with a customized version of Android to serve millions of new customers in India. Mukesh Ambani informed that these mobile phones will come with the support of the future of wireless networks - 5G, and the Google Play services. Sundar Pichai also sent a video message regarding the partnership between Google and Jio Platforms. In the video message, he said, “Getting technology into the hands of more people is a big part of Google’s mission. To organize the world’s information and make it universally accessible and useful is another part of the mission. Through this partnership with Jio Platforms, we see the chance to have an even greater impact than either company could have alone. ”

Everyone should have access to the internet. Proud to partner with @reliancejio to increase access for the hundreds of millions in India who don’t own a smartphone with our 1st investment of $4.5B from the #GoogleForIndia Digitization Fund. — Sundar Pichai (@sundarpichai) July 15, 2020

He also added, “This partnership is a key part of Google’s next chapter of investments in India. Our investment of $4.5 billion in Jio is the first and biggest through the digitization fund of $10 billion. I am excited that the collaboration will focus on the increase in access for hundreds of millions of Indians who do not currently own a smartphone and the improved mobile experience for all.“ Mukesh Ambani informed the shareholders of RIL that Jio Phone still remains the most affordable 4G supporting phone. He informed that about 100 million Indians have upgraded their feature phones to Jio Phones, but 350 million Indians still own a 2G feature phone and are waiting to upgrade to an affordable and conventional smartphone. He said that Jio aims to develop affordable 5G phones at only a fraction of its cost and to achieve this they need an equally value-engineered smartphone Operating System which will be provided to them by Google under their new partnership.

Mukesh Ambani further said, “Putting a smartphone in the hands of every Indian is our aim. India is standing at the doorsteps of the 5G era. They should not be deprived of the benefits that the digital and the data revolution offers. Jio is determined to make India ‘2G Mukt ’ ”.

Mukesh Ambani also talked about the ‘Digital India’ movement. It is very clear that this partnership of Google with Jio Platforms will definitely help India towards its goal of ‘Digital India’.

Previously, the AGMs have been held by Reliance at many different venues that including auditoriums, football stadiums, and other big grounds. For the last few years, however, Birla Matushri Sabhaghar has been the venue for the meetings. In 2020, however, owing to the Coronavirus (COVID-19) pandemic, companies are compelled to hold these meetings online through video conferencing. In the pandemic-stricken year, like all the previous years, the meeting was held between the shareholders of the company. The annual report of the company was presented to them, which contained the performance and strategies of the company. The new plans and features for the next year were also included. Furthermore, the shareholders got to ask questions and vote on topics that were related to the functioning and betterment of the company. It was during the Annual General Meeting of 2016, that Reliance Jio was commercially launched, which changed the face of the telecom industry and brought about an internet revolution in India. The previous meeting, which was the 42nd AGM, was held in The Birla Matushri Sabhaghar on 12th August 2019. The key points of the meeting were:

  • Announcement of the launch of Jio Fibre service.
  • Mukesh Ambani said that they have a clear roadmap for becoming a zero net debt company by 31st March 2021. This feat was achieved much earlier than expected and RIL have become a zero net debt company a few days ago after it raised around ₹1.69 lakh crore from global investors such as Facebook.
  • The announcement of the launch of the new 4K supported Jio Set Top Box.
  • Mukesh Ambani announced to the shareholders that the company's turnover has crossed ₹130,000 crores, making it India's largest retailer and 4 times larger than the 2nd retailer. The company became larger than all other major retailers in the country put together.

Reliance Industries is vigorously working on publicizing and brand advancement. The special procedure in the advertising blend of Reliance Industries is engaged towards 360-degree marketing and forceful brand advancement. Reliance uses the slogan "Development is Life" and has typified its slants of taking individuals together. RIL proprietor Mr. Mukesh Ambani has now owned the Mumbai Indians franchise for a long time, and the purchase of a cricket team has been instrumental in bringing the Reliance brand under the spotlight.

Reliance Industries has roped in Bollywood celebrity Hrithik Roshan for underwriting Reliance Telecom. It declares limits and leads for different special exercises at various Reliance outlets. Because of its solid image mindfulness, Reliance Industries has pulled in clients at its stores. Customer happiness has lead to its expanded client base. Consequently, this covers the promoting blend of Reliance Industries.

Growth And Future Of Reliance Industries Limited

The Indian economy remained the quickest developing significant economy on the planet in 2018. In FY 2018-19, the evaluated Gross Domestic Product development rate was 6.8%, driven by solid private utilization development at 8.1%. The economy kept on seeing an expansion in speculations with gross fixed capital formation development at a six-year high of 10%. Know the Reasons why Reliance Industry's profit increased by 35% in 2021 .

Reliance Industries Expenditure

For FY 2018-19, India's oil request developed at about 3% y-o-y with utilization-driven request development in gas (+8.1%), Gasoil (+3.0%), and stream fuel (+9.1%). The interest was driven by powerful development in business vehicle deals and solid air traffic development during the year. On the provincial side, though tractor deals and three-wheeler deals declined from the highs of FY 2017-18, they kept on developing in twofold digits.

Household request development for petrochemical items was solid with both polymer and polyester requests developing at 7.0% y-o-y. Reliance Jio has impelled India to turn into the biggest versatile information devouring economy on the planet. With omnipresent and dependable information administrations, information systems are progressively being utilized for media and stimulation, instruction, showcase data, and exchanges.

The appropriation of advanced exchanges saw exponential development. UPI installments developed from 0.7% of GDP in FY 2017-18 to 4.7% in FY 2018-19 while charge card development found the middle value of a solid 32% y-o-y in FY 2018-19. Individual utilization patterns stayed solid with individual credit at a sound 18% y-o-y. Reliance Retail keeps on profiting by solid interest development crosswise over purchaser staples, optional merchandise, and its capacity to convey an unrivaled client experience and offer.

Reliance Industries Limited Growth

Refining And Marketing - Weak Light Distillate Cracks Lead Down Margins

During the year, benchmark Brent oil costs were up 22% due to geopolitical pressures, supply interruptions from Venezuela, Iran, and Libya just as OPEC+ creation cuts. Request development was affected by the high siphon level costs in the US and different economies coupled with the slow development in the Chinese economy.

RIL's gross refining edges declined to $9.2/bbl due to feeble light distillate breaks; this was somewhat counter-balanced by flexible center distillate splits. Operational greatness and adaptability helped Reliance keep up a noteworthy $4.3/bbl premium over the territorial benchmark-Singapore Refining Margins. The strong presentation by Reliance's refining business was bolstered by proactive unrefined sourcing, enhancing of item yields, and vigorous hazard in a difficult domain.

Petrochemicals - Resilient Business Model Shining Through

Petrochemicals business conveyed its best execution with an EBITDA commitment of 37,645 crores, up by 45.6% y-o-y. Petrochemical generation was additionally at a record high of 37.7 MMT, up 16% y-o-y.

The solid outcomes were accomplished in a situation of declining usage rates in key item chains with a new supply increase. This exhibits the strength of Reliance's action plan which is dependent on linkages between refining and petrochemical chains, feedstock adaptability, and wide item portfolio. While polymer chain edges were affected by new supplies out of the US Ethane-based wafers, polyester bind gains kept on increasing, driven by solid PTA and PX edges. With the initiation of ethane splitting at Nagothane, the key parts of Reliance's petrochemical speculation cycle are adding to its income.

Oil And Gas Exploration And Production

Reliance has attempted the improvement of High-Pressure High Temperature (HPHT) R-Cluster, Satellite-Cluster, and D55 (MJ) fields. First gas from R-Cluster is normal by mid-2020 followed by Satellite Cluster and MJ fields. The new improvement will use Reliance's collaboration with BP, the existing framework in the Krishna-Godavari Basin, and the downturn in the capital hardware and specialist organization advertise.

Reliance Retail - Growth Across All Key Consumption Basket

Reliance Retail accomplished a record turnover of INR 1,30,566 crore, up 88.7% y-o-y. Turnover development was driven by quick store extension and strong development in same-store-deals. Reliance Retail accomplished its most elevated EBITDA of INR 6,201 crores, up 145% y-o-y. The solid working presentation was driven by a 100 bps improvement in EBITDA to 4.7%. Proceeding with a solid development force, Reliance Retail has accomplished an income CAGR of 55% and EBITDA CAGR of 76% in the last 5 years.

Reliance Retail had 10,415 retail locations in more than 6,600 towns and urban areas covering a zone of 22.0 million sq. ft. as of March 2019. A record footfall of more than 500 million was witnessed during the year, a development of 44% y-o-y. Reliance Retail is working on plans to dispatch a separate new commerce stage which will empower little shippers across India to contend in a computerized age.

Digital Services - Strong Traction In Subscriber Addition And User Engagement

Reliance Jio has over 400 million users to date and is currently India's biggest portable telecom administrator positioned by Adjusted Gross Revenue (AGR). Jio comes out on top if Average Revenue Per User (ARPU) (126.2/month) is considered along with sound normal voice utilization (823 minutes for every client every month) and normal information utilization (10.9 GB per client every month).

Jio is intending to give a worldwide standard wireline framework and administration in India through FTTH and Enterprise contributions. To quicken this rollout, RIL has made vital investments in Hathway Cable, Datacom Limited, and DEN Networks Limited. Jio likewise keeps on executing its arrangements of building an advanced biological system spreading crosswise over media, excitement, trade, training, human services, and horticulture.

Media - Strengthening Offering Ahead Of Evolving Market Trends

Reliance is focused on offering media content for the Indian market as a feature of its computerized administration's bunch. As a component of this dedication, Reliance is putting resources into the production of unique substance significant for the developing patterns in media utilization. Through possessed substance motors and cooperative organizations, Reliance is building a broad media content library that will take into account all portions of the crowd and dovetail with its wide conveyance stages.

Reliance's media organization Network18 proceeded on its development direction and put resources into key regions to fill blank spaces and sustain its position as a leader.

Advanced Platforms

During the year, Reliance started stage-driven association procedures to tap the noteworthy potential for its organizations to improve proficiency and encourage educated and basic leadership procedures.

Land Developments

RIL went into a Memorandum of Understanding (MoU) with the Government of Maharashtra to build a Global Economic Digital and Services Hub with worldwide associations. RIL through its completely claimed backup has gone into an MoU with NMSEZ to a sub-rent place that is known for around 4,000 sections of land alongside related improvement rights. The project will usher in industry revolution 4.0 in Maharashtra and prompt critical industrial development by offering world-class infrastructure and collaboration with the best of worldwide innovation organizations in the areas of Innovation and Learning, Research and Development, Technological Advancement, and Manufacturing and Service capacities.

Indian Film Combine

RIL through its completely claimed backup has procured a dominant stake in the Indian Film Combine, and it is building a Drive-in Theater, Hotel, Retail Mall, and Clubhouse at Bandra Kurla Complex (BKC) in Mumbai.

JIO World Center

Reliance is also building a best-in-class, world-class convention center, performing arts theater, retail mall, office space, and clubhouse at Bandra Kurla Complex (BKC), Mumbai. These undertakings are planned for making BKC the most alluring retail, entertainment, and cultural area of Mumbai city backed by a world-class convention center.

The last two years were portrayed by unstable, large-scale financial conditions. Adding to vulnerability were higher oil costs in the principal half of the year and expanding geopolitical pressures as the year progressed. Reliance accomplished its best execution in this condition with record commitment from its petrochemicals, retail, and advanced administrations units. "Strong working execution for the year underscored the quality of the petrochemicals business that we have fortified throughout the last speculation cycle. Moreover, our purchaser organizations keep on scaling new statures with industry driving measurements. The adaptability of retail and computerized administration business stages has made an exceptional incentive for all partners," a Reliance representative added.

Revenue And Profit Of Reliance Industries Limited

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Reliance accomplished solidified income of INR 6,22,809 crores ($90.1 billion), an expansion of 44.6% when contrasted with INR 4,30,731 crores in the earlier year. The increment in income was fundamental because of volume expansion with the adjustment of petrochemicals undertakings and oil cost-related to increment of refining and petrochemical items. The higher volumes in the petrochemicals business are by virtue of the first entire year of tasks of new petrochemical offices. Reliance's solidified income was bolstered by powerful development in retail and computerized administrations business which recorded an expansion of 88.7% and 94.5% in income individually when contrasted with the earlier year. Reliance Industries Limited reported a 26.2% year-on-year (Y-o-Y) increase in its consolidated net profit for FY22 at INR 67,845 cr. Reliance Industries Limited recorded a 47% Y-o-Y growth in its revenue, which became INR 7.92 lakh crore in FY22. The annual revenue of the digital services business of RIL crossed the 1 lakh crore mark for the first time in FY22. Reliance Industries Limited's digital arm also recorded an all-time high EBITDA of INR 40,268 Cr during the year. The retail business of Reliance also recorded annual revenue of around INR 2 lakh crore and a record annual EBITDA of INR 12,423 cr.

The gross revenue of the Reliance JIO platform increased by 17.1% in FY22, which was recorded at INR 95,804 cr. The net profit of the same increased by 23.6%, which became INR 15,487 cr. The EBITDA of the Jio platforms rose by 20.9%, thereby becoming INR 39,112 cr during FY22.

Now, you might also want to take a look at the list of Startups funded by Reliance through the accelerator program.

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What is the history of Reliance company?

The organization was established by Dhirubhai Ambani and Champaklal Damani in the 1960s as Reliance Commercial. It was later renamed as Reliance Industries and diversified into financial services, petroleum refining, and the power sector.

Who is the owner of Reliance?

Dhirubhai Ambani founded the Reliance Group, and Mukesh Ambani is the owner of Reliance Industries Limited.

Who is the CEO of Reliance Industries?

Mukesh Ambani is known as the Reliance Industries CEO.

How much of Reliance does Ambani own?

The Ambani family holds approximately 46.32% of the total shares, whereas public shareholders, including FII and corporate bodies, constitute the remaining 53.68%.

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    Case Study On Reliance Jio's Digital Marketing Strategies. Reliance Jio is an Indian telco that disrupted the telecom industry and provides services at very low prices. The Reliance Jio social media approach has been all things "Dhan Dhana Dhan", from catching the pulse of the audiences correctly by timely participation in moment marketing to ...

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  8. Kar Lo Duniya Mutti Mein: The Game Changing Case of Reliance Jio

    This case study examines the business, marketing, and strategic moves of Reliance Jio using tools such as SWOT, Porter's Five Forces, and BCG Matrix. The key theme in this case study is that Mukesh Ambani has invested more than physical capital and indeed, his reputation is at stake as far as the success or failure of Jio is concerned.

  9. Reliance Jio: Disrupting the Indian Telecom Industry

    Analysts opined that Jio had been a totally disruptive force in the Indian telecom sector. It had forced competitors like Airtel, Idea, and Vodafone to experiment with different packages and data pricing strategies in order to battle its disruptive pricing. Vodafone was in talks for a merger with Idea to battle Jio's sales.

  10. The Facebook and Reliance Jio Deal

    The case revolves around the decision taken by Facebook in April 2020 to pick up a 9.99% stake in Reliance Jio Platforms. Both companies look forward to create individual and joint values from the deal. Industry analysts, the competitors, the Indian regulatory authorities and the US citizens react differently to the deal.

  11. Successful Business Model of Reliance Jio

    About Reliance Jio. It was first started in the year 2007. Its headquarter is located in Mumbai Maharashtra India. Reliance Jio has a national Network which is LTE which covers all 22 Telecom circles. Jio offers a 4G network it also provides LTE voice-overs to provide voice service. The Reliance business model is run and owned by Mukesh Ambani.

  12. Reliance Jio: Revolutionizing Indian Telecom

    Reliance Industries Limited entered the Indian telecommunications industry by launching Reliance Jio Infocomm, which offered high-speed, fourth-generation data services. Its business strategy was to provide integrated access to information, entertainment, and commerce at high speed and low prices. Despite the competitive landscape and various other challenges, the company was optimistic that ...

  13. Extensive Marketing Mix Of Jio with Full Explanations

    This ends the process strategy of Jio. Let's take a look at the last marketing mix section of this case study - Physical Evidence below. 7. Physical Evidence Strategy of Reliance Jio. Reliance Jio strives to provide the greatest customer experience possible by providing high-quality products and services.

  14. A Case Study on Reliance Jio Marketing Strategy (2024)

    It was a fun game. Thousands of people played it. Jio was also awarded by GLOMO awards in 2019 for this great marketing work. Conclusion. Here we end this case study about Jio Marketing strategy. We have shared all marketing strategies used by Jio. Jio is a dominant leader in the market. Now they preparing for a mass level 5G launch.

  15. Airtel VS Jio Complete case study: Detailed Analysis & Review

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  16. Read Use Cases, Case Studies, Whitepapers and more

    Jio is providing resources to all the small and medium businesses with infographics, whitepapers, case studies and press releases. Read honest testimonials from the JioBusiness users. JioBusiness Resources. Moving the world forward. Discover how businesses have taken a quantum leap in embracing digitalisation with Jio.

  17. Reliance Jio's Marketing Strategy and Case Study

    Reliance Jio's Marketing Strategy and Case Study. Reliance Jio's Marketing Strategy and Case Study - Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies.

  18. Reliance Industries Limited Success Story [Case Study]

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  19. Market Penetration Through Disruptive Entry Strategy

    Jio aims to be the largest telecommunications player within 3 years of launch. Entry strategy to achieve this is really strong as explained in the case. Unique selling prepositions and the impact in the market are explained in the case. Case also covers oligopoly market structure and how telecom industry in India is behaving after the launch of ...

  20. (PDF) A Study Report On Reliance Jio Infocomm Limited

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  23. All about predatory pricing in light of the Reliance Jio case

    Bharti Airtel Ltd. had presented a case against Reliance that the holding company i.e. Jio practised a strategy that was anti-competitive and had caused "appreciable adverse effect" on the competition of the market. This allegation was made as Reliance Jio had free services from September 5th, 2016 which amounted to predatory pricing.