cover letters for job seeker

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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30 Cover Letter Tips for Job Seekers in 2024

In the highly competitive job market, a well-crafted cover letter is extremely important. It can make a significant impact on whether you are called for an interview or not. A cover letter is a great opportunity to showcase your skills, qualifications, and experience relevant to the job you are applying for. A poorly written cover letter can cost you an opportunity, so it is essential to put in a considerable amount of effort and time to create a cover letter that highlights your strengths.

A cover letter is usually the first interaction that a potential employer has with you. It is your opportunity to convince them to move forward with your application. A well-crafted cover letter can grab the attention of the hiring manager, and persuade them to review your resume as well. It provides a deeper insight into your personality, strengths, and how you fit in with the organization’s culture.

A cover letter should be tailored to the job you are applying for. It should highlight the skills and experience required for the role, and how you can add value to the organization. A generic cover letter is unlikely to impress a hiring manager, as it lacks the necessary depth and detail.

Investing time in creating a well-crafted cover letter can help you stand out from the other candidates who may have similar qualifications and experience. It is an excellent opportunity to explain any gaps in your employment history or show your passion for the industry.

A well-crafted cover letter is essential in the job search process. It can make a difference in getting you the interview you desire. A cover letter provides you with an opportunity to showcase your skills and experience, and convince the hiring manager to take a closer look at your application. Take the time to create a compelling cover letter that highlights your strengths and tailored to the job you are applying for.

Building Blocks: The Basic Elements of a Cover Letter

Crafting a cover letter that will impress potential employers requires more than just good writing skills. You need to be familiar with the basic components that go into a well-written cover letter. Here are the essential building blocks you need to include:

The header of your cover letter should include your name, address, phone number, and email address. This information should be presented in a professional and easy-to-read font, and should be positioned at the top of the page.

B. Greeting

Your cover letter should always start with a professional greeting, such as “Dear Hiring Manager” or “Dear [Company Name] Recruiting Team.” It’s important to make sure you have the correct name and job title of the person you are addressing your letter to.

C. Introduction

The introduction of your cover letter should grab the reader’s attention and clearly state the purpose of your letter. You should mention the job you are applying for, and briefly highlight your qualifications and experience that make you a good fit for the role.

D. Body Paragraphs

The body of your cover letter should go into greater detail about your qualifications and experience. You should use specific examples to demonstrate why you are the ideal candidate for the job. It’s important to keep your writing concise and focused, and to use language that is easy to understand.

E. Closing Paragraph

Your closing paragraph should summarize your skills and experience, and reiterate your interest in the position. You should also mention any attachments or additional information you are including with your cover letter, and express your gratitude for the reader’s time and consideration.

F. Signature

Your cover letter should always end with a professional signature. This should include your full name and any relevant professional titles, as well as your phone number and email address. It’s important to make sure your signature is consistent with your header and other branding materials.

By following these basic building blocks, you can create a cover letter that will make a strong impression on potential employers. Remember to tailor your letter to the specific job you are applying for, and to use language and examples that demonstrate why you are the ideal candidate for the position.

Researching the Company: How to Tailor Your Cover Letter

A. company research.

Before applying for a job, it’s important to research the company you’re applying to. This step is crucial because it allows you to understand the company culture, values, and goals. It’s also a good opportunity to learn about the company’s products, services, and position within the industry.

There are several ways to gather information about a company. You can check their website, social media profiles, and read articles or publications about the company. Glassdoor is also a great resource where you can find company reviews, salaries, and interview questions shared by current and former employees.

B. Job Description Analysis

Once you’ve gathered the necessary information about the company, it’s time to analyze the job description for the position you’re applying to. This will help identify the specific requirements and skills that the company is looking for in their ideal candidate.

Make notes of the keywords and skills mentioned in the job description. Try to match your skills and experience with the job requirements, and provide specific examples of how you have demonstrated these skills in your previous roles.

C. Addressing the Hiring Manager’s Needs

When writing your cover letter, you should use the information you gathered from your research to tailor your letter to the specific needs of the company and the hiring manager. This will help you stand out from other applicants and increase your chances of being invited for an interview.

Start your cover letter by addressing the hiring manager by name, and mention the position you are applying for. Use your analysis of the job description and the company’s needs to explain why you are the best candidate for the job.

Provide specific examples of your skills and experience that match the job requirements. Use the company’s values and mission statement to show how you can contribute to their vision.

Researching the company, analyzing the job description, and addressing the hiring manager’s needs are key factors in tailoring your cover letter. By doing so, you can showcase your skills and experience, and demonstrate your genuine interest in the position and the company.

Dos and Don’ts: Essential Tips for Writing a Successful Cover Letter

When it comes to writing a cover letter, there are certain dos and don’ts that job seekers should be aware of. Here are some essential tips to help you create a successful cover letter:

A. Do: Make It Personal

One of the most important things to remember when writing a cover letter is to make it personal. Address the hiring manager by name if possible, and research the company to make sure your letter is tailored to their specific needs.

B. Don’t: Focus on Your Needs Only

While it’s important to highlight your skills and qualifications, it’s equally important to show how you can benefit the company. Focus on what you can offer the employer, rather than what you hope to gain from the position.

C. Do: Match Your Skills to the Job Description

Make sure to carefully read the job description and highlight the skills and experience that match the requirements. This will show the employer that you have taken the time to understand the position and are a good match for the role.

D. Don’t: Repeat Your Resume

Avoid simply restating your resume in your cover letter. Use this opportunity to showcase your personality, motivations, and passion for the job.

E. Do: Proofread Carefully

Nothing undermines a well-crafted cover letter like typos or grammatical errors. Make sure to proofread carefully and consider having a friend or colleague review it as well.

F. Don’t: Use Buzzwords and Clichés

Using buzzwords or clichés can make your cover letter boring and unoriginal. Instead, focus on using your own voice and highlighting your unique strengths.

G. Do: Quantify Your Achievements

Quantifying your achievements can make them more tangible and impressive to employers. Instead of simply stating that you increased sales, for example, mention that you increased sales by 20% in a six-month period.

H. Don’t: Use a Generic Template

Avoid using a generic template that could apply to any job. Instead, create a customized cover letter for each position you apply to, so that you can showcase your unique qualifications and passion for the role.

Formatting Tips: Making Your Cover Letter Look Professional

When it comes to creating a cover letter that stands out from the rest, one of the key factors is the overall appearance and layout of the document. This section will cover some tips on how to format your cover letter to make it look professional and visually appealing to potential employers.

A. Font and Style

The first thing to consider when formatting your cover letter is the font and style you use. It’s important to choose a font that is easy to read and looks professional. Avoid using overly decorative fonts, as they can be distracting and difficult to read on a screen.

Some good font choices for cover letters include:

• Times New Roman

In terms of style, it’s generally best to stick to a simple, clean design. Use headings and subheadings to separate different sections of your cover letter, and be consistent with your formatting throughout the document.

B. Length and Structure

Another important aspect of formatting your cover letter is ensuring that it has a clear, logical structure. This means breaking the letter up into distinct sections, including:

• Introduction: This should include a brief overview of who you are and why you’re applying for the job.
• Body: This is where you should explain why you’re a good fit for the position, highlighting your relevant skills and experience.
• Closing: End your letter with a strong closing statement that reiterates your interest in the role and encourages the employer to get in touch.

In terms of length, your cover letter should be concise and to the point. Generally, it should be no more than one page long, with around three to four paragraphs of text.

C. Grammar and Punctuation

Of course, even the most visually appealing cover letter won’t make a good impression if it’s full of typos and grammatical errors. To ensure that your letter is polished and professional, take the time to proofread it carefully. Pay attention to things like:

• Spelling and punctuation
• Sentence structure
• Use of capitalization and abbreviations

Don’t rely solely on spell-check or grammar-check tools; these can miss some errors and may not catch mistakes in context. Instead, read your cover letter out loud and have someone else read it over as well.

D. White Space and Layout

Finally, it’s important to consider the use of white space and layout when formatting your cover letter. White space refers to the empty areas of the page, and can be used to make your letter more visually appealing and easier to read.

Some tips for using white space effectively include:

• Use margins of at least one inch on all sides of the page.
• Don’t cram too much text onto a single page; aim for a balanced layout with plenty of white space.
• Use bullet points or numbered lists to break up large blocks of text.

Cover Letter Types: Which One to Choose for Your Industry or Career Level

When it comes to crafting a cover letter, there are four main types to consider: traditional, email, networking, and cold contact. Each type serves a different purpose and can be tailored to your specific industry or career level.

A. Traditional Cover Letter

The traditional cover letter is a one-page letter that should accompany your resume. It should include an introduction, body, and conclusion. The introduction should state the position you are applying for and how you found out about it. The body should highlight your relevant skills and experiences that align with the job requirements, and the conclusion should express your interest and gratitude for the opportunity to apply.

This type of cover letter is best suited for more formal industries such as finance, law, or academia. It shows that you are able to follow traditional business practices and understand the importance of adhering to professional norms.

B. Email Cover Letter

The email cover letter is similar to the traditional cover letter but is sent via email instead of as a physical letter. It should also include an introduction, body, and conclusion, but the format may look slightly different due to the nature of email.

This type of cover letter is best suited for industries that prioritize digital communication, such as tech or media. It demonstrates your ability to communicate effectively in a digital environment and shows that you are familiar with modern business practices.

C. Networking Cover Letter

The networking cover letter is sent to someone you have met or had contact with in your field, such as a colleague or industry mentor. It should express your appreciation for their time and insights, and also inform them of your job search and the positions you are interested in.

This type of cover letter is best suited for industries that value networking and relationship-building, such as sales or marketing. It shows that you are proactive in building your network and seeking out potential opportunities.

D. Cold Contact Cover Letter

The cold contact cover letter is sent to a company that you are interested in working for, even if they are not currently hiring. It should express your interest in the company and highlight how your skills and experiences could benefit them in the future.

This type of cover letter is best suited for industries that are highly competitive or that have limited job opportunities. It shows that you are willing to take initiative and make connections, even when there are no immediate job openings.

It’s important to choose the right type of cover letter for your industry or career level. By tailoring your cover letter to your specific field and the job you are applying for, you can increase your chances of getting noticed by potential employers.

Follow-Up Strategy: How to Follow Up After Sending a Cover Letter

After sending a cover letter, it’s crucial to have a plan for following up. This step can help you stand out and show a prospective employer that you are serious about the position. Here are some tips to help you follow up effectively:

Timing is critical when it comes to following up after sending a cover letter. You don’t want to come across as too aggressive or desperate, but you also don’t want to wait too long and miss out on the opportunity. Ideally, you should aim to follow up within a week of sending your cover letter. This timeframe gives the employer enough time to review your application while also showing that you are interested and motivated.

There are several methods you can use to follow up after sending a cover letter. The most common method is email, as it’s quick and convenient. You can send a brief message thanking the employer for considering your application and asking if they require any further information or have any questions. Make sure to include your contact information in case they need to get in touch with you.

Another method is to call the employer directly. This approach can be more personal and can show that you are proactive and passionate about the position. Before making the call, make sure to research the company and the position so you can sound knowledgeable and prepared. Keep your tone professional and polite, and ask if they have had a chance to review your application and if there are any next steps.

The tone of your follow-up message is critical. You want to come across as enthusiastic and passionate about the position without being too pushy or demanding. Make sure to thank the employer for considering your application and express your continued interest in the position. Avoid using aggressive or demanding language, as this can turn off the employer and harm your chances of getting the job.

Following up after sending a cover letter shows that you are committed and eager to secure the position. By following these tips, you can make a positive impression and increase your chances of getting the job you want.

Cover Letter Samples: Examples of Different Types of Cover Letters

Cover letters are an essential part of any job application. They give job seekers the opportunity to showcase their qualifications, experience, and enthusiasm for the position they are applying for. Depending on the level of experience and the type of job sought, there are different types of cover letters that can be used. Here are some examples:

A. Entry Level

For those just starting their career or changing industries, an entry-level cover letter is an opportunity to highlight transferable skills and enthusiasm for the job. Key elements of an entry-level cover letter include mentioning relevant skills and education, expressing eagerness to learn and grow in the role, and demonstrating how you can contribute to the organization.

Dear Hiring Manager,

I am excited to apply for the entry-level position at XYZ Company. As an apprentice in my previous role at ABC Company, I demonstrated a strong work ethic, attention to detail, and excellent communication skills while learning about the industry. I am eager to apply these skills at your company and am excited about the opportunity to grow and learn in this role. I believe my passion for this industry and ability to work collaboratively make me a strong fit for the organization.

Thank you for considering my application.

Sincerely, [Your Name]

B. Mid-career

For those with several years of experience in a particular field, a mid-career cover letter should focus on highlighting accomplishments and relevant experience. It is essential to show how your experience and skills make you the perfect candidate for the position. Demonstrating an understanding of the organization’s values, culture and mission is also important.

I am excited to apply for the position of Senior Marketing Manager at XYZ Company. As a Marketing Manager at ABC Company, I was responsible for developing and executing successful marketing campaigns that increased sales revenue by 30%. My experience and expertise in managing high-profile projects, teams and budgets make me the perfect candidate for this role. I am impressed by your company’s commitment to innovation, and I am eager to contribute to your growth and success.

Thank you for your time and consideration.

C. Executive

For executive-level positions, the cover letter must demonstrate leadership qualities and alignment with the company’s objectives. Highlighting experience in leading organizations, meeting revenue targets and driving change is crucial. It is also important to mention any corporate board memberships, speeches, publications and other achievements.

I am excited about the opportunity to join ABC Company as the Chief Operating Officer. My experience leading companies in similar industries, driving growth and increasing shareholder value makes me the ideal candidate for this role. I am impressed by your company’s mission to create innovative solutions and leading a team that is dedicated to driving that mission is fulfilling. I am confident that I have the skills, experience, and leadership qualities needed to deliver results and achieve the company’s strategic objectives.

Thank you for the consideration.

Cover Letter Checklist: A Step-by-Step Guide to Perfecting Your Cover Letter

Your cover letter is your first opportunity to introduce yourself and communicate your qualifications to potential employers. To ensure you make a positive impression, use this step-by-step guide to perfecting your cover letter.

1. Tailor Your Cover Letter to the Job Posting

Before you start writing your cover letter, carefully read the job posting and make note of the qualifications and skills the employer is looking for. Then, customize your cover letter to highlight how your experiences and abilities align with their needs.

2. Address the Hiring Manager

Whenever possible, address your cover letter to the hiring manager by name. This demonstrates that you have done your research and are genuinely interested in the position.

3. Start with a Strong Opening

Your opening sentence should grab the reader’s attention and encourage them to keep reading. Consider starting with an interesting fact or anecdote that relates to the position or the company.

4. Explain Your Relevant Experience

In the body of your cover letter, provide specific examples of how your past experience has prepared you for the position. Use bullet points to clearly and concisely outline your qualifications and achievements.

5. Show Your Enthusiasm for the Position

Employers want to hire candidates who are genuinely interested in the company and the role. Use your cover letter to express your excitement about the opportunity and explain why you are the best fit for the job.

6. Close with a Call to Action

End your cover letter by clearly stating what action you would like the employer to take next. Whether it’s scheduling an interview or contacting you for more information, make it easy for the hiring manager to take the next step.

7. Proofread and Edit Carefully

Before you submit your cover letter, be sure to proofread it carefully. Check for typos, grammatical errors, and formatting issues. Ask a friend or mentor to review it as well to make sure it reads clearly and effectively.

By following these steps, you can ensure your cover letter stands out from the competition and helps you land your dream job. Good luck!

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How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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Cover letter examples

Get inspiration from our cover letter examples.

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Looking for a new job can be incredibly stressful. As a job seeker, you have so much to consider. Choosing the best resume templates or looking for ways to make it past the automated applicant tracking system can trip up even the most confident and qualified applicants. 

For many, though, the greatest challenge of all is the cover letter. In particular, reworking a cover letter example into something that can wow a hiring manager can be quite a daunting task. 

However, there’s no reason why you can’t write a successful letter that will help you land the job you want. With the following tips and some good samples to start with, your cover letter is sure to impress any recruiter who reads it.

Examples of Bad Cover Letters

While no employer expects you to write the perfect cover letter, businesses do want you to put as much effort into it as your resume. Here are five examples of cover letter mistakes that can land your application in the “no” pile.

• General Greetings: These days, it’s much easier to find the name of a hiring manager through social media sites like LinkedIn. If you’re working with a recruiter, you can ask them to whom your letter should be addressed. You should not follow a sample cover letter that encourages you to include generalized greetings, such as “to whom it may concern” or “Dear Sir/Madam.” This shows a lack of effort and interest in the position.
• Informal Language: No matter how casual you perceive a potential employer’s workplace culture to be, avoid using informal language in your application. All materials included in your package should be treated as formal documents. You don’t need to stuff your letter full of industry jargon. However, you’ll want to avoid sarcasm, jokes, unusual fonts, pictures, or colored ink or paper. These elements may come across as unprofessional.
• Focusing On Yourself: Most job cover letter examples encourage you to tell your target company why you want to work for them. However, you shouldn’t make this the focus of your letter. Your application isn’t about meeting your personal goals. Instead of telling the hiring manager what the company can do for you, it’s important to highlight how your skills and qualifications can help the company meet its strategic goals.
• Repeating Work History: It’s unnecessary for your cover letter to simply repeat all your resume examples . Instead, choose one or two of your best qualifications and highlight how that experience can help you excel in the new role or benefit the company. 
• Oversharing: If you use a sample cover letter for job application submissions, ensure it’s concise. Don’t make the mistake of trying to include your entire life story or tell the hiring manager all about your hobbies or family life. Stick to only the information relevant to the specific job you’re applying for, and don’t let your letter exceed 400 words.

Examples of Good Cover Letters

Now that you know what not to do with your letter, you need to figure out what elements you should include. The following are five good cover letter examples to help you craft an application package that gets noticed.

• Customization: Using a premade cover letter sample is a great way to make writing your letter faster and easier. However, you still need to customize that letter for each job. Hiring managers want to know that you are enthusiastic about working for this company in the specific role you’re applying for. A generic cover letter conveys that you don’t care enough to show the company how excited you are about working there.
• Opening Hook: Your letter will be short, so there isn’t much space to make it engaging. You should be pulling your reader in from the very first sentence. Use the first few lines to explain your “why” in applying for the position. Do you use the company’s products? Do you have personal experience that makes you excited about the role? Set yourself apart by making the reader want to know more about your story, qualifications, and excitement for the position.
• Research Evidence: Before applying for any job, you must study the company, look at their most recent work, and carefully review the job description. Your goal is to gather intelligence to show that you know what the company is looking for and can speak to how the skills and experience on your resume provide that. Hiring managers want to know you’re the perfect candidate for the job. This is your chance to show them you’re a great fit.
• Examples & Statistics: Paint a complete picture of your accomplishments by giving examples of what you have done in the past in relation to the role you are applying for now. If you can, quantify your results — for example, you might share how you raised the employee retention rate by 30%. You should also include feedback you’ve received from clients, colleagues, or upper management. Doing this helps bring clarity to your CV and properly showcases your capabilities.
• A Gentle Call-to-Action: Use the last few sentences to gently remind the hiring manager or recruiter why you believe you’re the right person for the job. Then, let them know you’d love to meet to discuss your qualifications or how you can add value to the company. The point is to encourage the reader to take action in contacting you.

Frequently Asked Questions About Our Cover Letter Examples

How do i write a simple cover letter.

To write a simple letter, start with a professional cover letter example to use as a basic framework. Then, add your hook, examples, statistics concerning your relevant experience, and a soft call to action for the reader to contact you. 

Always ensure your letter is tailored to the specific company you are applying to. Simply mentioning why you think you would be a good fit for the particular role is a good way to accomplish this.

To save time and bypass the most challenging parts of the writing process, use our tool for a quick and well-written cover letter.

Can I Use These Cover Letter Examples for My Job Application?

It’s best to use a cover letter example for inspiration only. Customizing cover letter examples for each application shows companies that you are not just mindlessly applying to every job you find. 

Use this opportunity to demonstrate you’ve carefully thought about the company's needs and how your skillset can serve them. Articulate this through examples of your experience and statistics that quantify your professional impact.

Does Jobseeker Have a Cover Letter Generator?

Yes, we have a cover letter generator in addition to the cover letter examples on our website. This tool lets you choose between generating a formal letter and writing one for email or digital platforms. 

You build your letter by filling in the required blanks with your name, contact information, details about where you heard about the job, current position and job responsibilities, and motivation for applying.  

The tool then generates your letter for you to download immediately. You can also add a signature, custom paragraphs, and attachment information.

Do you have unanswered questions? Take a look at our FAQ

How To Write an Effective Email Cover Letter (Template + Examples)

3 key takeaways

• An email cover letter is typically sent alongside a resume.
• Learn the structure and format of a winning email cover letter, and how to create your own.
• Teal’s AI Cover Letter Generator simplifies the process of creating cover letters tailored to each job.

When applying for a job online, an email cover letter is a crucial part of your application. It's your introduction, providing a personalized narrative that complements your resume and demonstrates your fit for the role.

A well-written email cover letter can distinguish you from other candidates and improve your chances of securing an interview.

This guide walks through best practices for writing an email cover letter, emphasizing the importance of personalization and professionalism.

Struggling to craft the perfect email cover letter? Get started with Teal’s AI Cover Letter Generator for free.

What is an email cover letter?

An email cover letter is a document sent with your resume when applying for a job online or via email. It's an introduction to your qualifications and interest in the role.

Email cover letters have become a standard part of the job application process, often serving as the first impression you make on a potential employer.

The primary role of an email cover letter is to complement your resume by providing context and a personalized narrative that demonstrates your fit for the position. An effective email cover letter can set you apart from other candidates and increase your chances of securing an interview.

Why email cover letters matter

Crafting a compelling email cover letter is more important today than ever before.

A well-written email cover letter can make the difference between your application being noticed or getting lost in a "maybe" bin with other candidates. It lets you showcase your personality, highlight your most relevant skills and experiences, and demonstrate your genuine interest in the position and company.

Plus, an impressive email cover letter can set the stage for a successful job interview.

It gives hiring managers a glimpse into your communication skills, attention to detail, and professionalism—all qualities employers highly value. A memorable email cover letter can pique the hiring manager's interest and make them eager to learn more about you during an interview.

In essence, your email cover letter is a powerful tool for marketing yourself, distinguishing your application, and increasing your chances of landing your dream job.

How to write an effective email cover letter

An effective email cover letter requires a strategic approach to capture the employer's attention and demonstrate your suitability for the role.

Follow these steps to craft a compelling email cover letter:

1. Craft an attention-grabbing subject line

Your subject line is the first thing the employer sees, so make it count. Use a clear and concise subject line that includes the job title and your name.

Marketing Manager Position - John Doe.

2. Address the recipient appropriately

Start your email cover letter with a proper salutation, addressing the hiring manager by name, if possible. If the name is unavailable, use a respectful greeting. 

Dear hiring manager,

3. Write an engaging introductory paragraph

In the opening paragraph, briefly introduce yourself, express your enthusiasm for the role, and provide a hook that piques the reader's interest.

Consider mentioning a mutual connection or a notable achievement relevant to the position.

4. Highlight your qualifications and fit for the role

The main body of your email cover letter should showcase your qualifications, experiences, and skills that align with the job requirements.

Quantify your resume and provide specific examples that demonstrate your potential value to the company. Mention how you can contribute to their success and why you are the ideal candidate.

Teal's AI Cover Letter Generator helps job seekers craft compelling cover letters that effectively highlight their accomplishments. 

Teal is able to analyze job descriptions to identify the most relevant skills and experiences to emphasize. It then helps you articulate these professional achievements more clearly and persuasively, ensuring your cover letter stands out.

Whether you're detailing a project that boosted sales by 25 percent or explaining how you led a successful team, Teal's AI Cover Letter Generator ensures your accomplishments are presented in the most impactful way, increasing your chances of making a strong impression on potential employers.

5. Express enthusiasm and a call to action

Conclude your email cover letter by reiterating your interest in the role and the company.

Express your enthusiasm for the opportunity and provide a call to action, such as requesting an interview or discussing your qualifications further.

6. Use a professional sign-off

End your email cover letter with a professional closing, such as "Sincerely," "Best regards," or "Thank you for your consideration."

Need help overcoming writer's block? Learn how to generate a great cover letter with ChatGPT cover letter prompts .

Tips for writing compelling email cover letters

Writing your first cover letter can be intimidating. Follow these tips to set yourself up for success:

• Keep it concise and focused: Aim for a length of three to four paragraphs, highlighting your most relevant qualifications and experiences.
• Personalize for each application: Tailor your email cover letter to the specific job and company, demonstrating your understanding of their needs and how you can contribute.
• Proofread carefully: Ensure your email cover letter is free from spelling, grammatical, and formatting errors, as it reflects your attention to detail.
• Incorporate keywords from the job description: Use relevant keywords and phrases from the job posting to show your alignment with the role's requirements.

Following a clear, professional format is crucial for creating an email cover letter that makes a strong first impression.

Writing email cover letters with AI

Struggling to craft the perfect cover letter for each job application? Research and compare the best AI cover letter writers to avoid writer’s block.

Teal's AI Cover Letter Generator takes the stress out of the process, allowing you to create effective, tailored cover letters in minutes, not hours.

With just a few clicks, its AI personalizes your cover letter to match any job description, highlighting your most relevant skills and experiences.

Plus, Teal intelligently adds keywords from the job descriptions to help make your cover letter more ATS-friendly, ensuring your application stands out with a professional, customized cover letter every time.

Proper email cover letter format

The standard parts of an email cover letter include:

1. Subject line

Your email cover letter's subject line is the first thing a hiring manager or recruiter will see. It's your chance to make a strong first impression and entice them to open your email.

When crafting your subject line, aim for clarity and conciseness.

Clearly state the purpose of your email, such as "Application for [Job Title] - [Your Name]."

This immediately lets the reader know what the email is about and who it's from.

Avoid using generic subject lines like "Resume" or "Job Application.” While descriptive, those terms are too vague and overused in application subject lines and, therefore, more likely to be overlooked.

To make your subject line stand out, consider including a unique selling point or achievement that aligns with the job requirements. This gives the reader a reason to learn more about you.

Lastly, keep your subject line short and sweet, ideally under 60 characters. That way it won't get cut off in the recipient's inbox preview.

Email cover letter subject line example:

Experienced Software Developer with Expertise in [Relevant Skill]

2. Salutation

One of the most important aspects of your email cover letter is addressing it to the right person.

Whenever possible, aim to find the hiring manager's name or person responsible for filling the position. This shows you've done your research and are genuinely interested in the role.

To find the hiring manager's name, review the job posting carefully. Sometimes, the contact person doesn't have their name listed in the ad. If not, visit the company's website and look for a "Team" or "About Us" page. You might find the name of the department head there.

If you still can't find a name, try searching for the company on LinkedIn. Look for people with titles like "Hiring Manager," "Recruiter," or "Human Resources Manager." You can also search for the head of the department related to the position.

If you exhaust all these options and still can't find a name, using a general salutation is okay.

"Dear Hiring Manager," "Dear Recruiting Team," or "Dear [Department] Team" are all appropriate choices. Avoid outdated salutations like "Dear Sir or Madam" or "To Whom It May Concern."

3. Opening paragraph

Your opening paragraph captures the hiring manager's attention and entices them to read further.

Keep your opening paragraph of your email cover letter short and impactful, ideally no more than three to four sentences.

Remember, your goal is to quickly capture the hiring manager's interest and encourage them to continue reading your email cover letter to discover how you can contribute to their organization's success.

Try the following to get started: 

• Express your enthusiasm for the opportunity and the company to make a strong first impression.
• Briefly mention how you discovered the position, whether it was through a job board, referral, or the company's website.
• Explain why you are interested in the role and company.
• Showcase your knowledge of the company’s mission, values, or recent achievements.
• Highlight one or two key qualifications that make you an excellent fit for the position.

Email cover letter intro example:

I was thrilled to come across the Marketing Manager position at [Company Name] on [Job Board]. With my 5+ years of experience in digital marketing and my passion for data-driven strategies, I am confident I would be a valuable asset to your team.

4. Body paragraphs

One of the most important aspects of crafting an effective email cover letter is showcasing your relevant skills and experience.

To make a strong impression on the hiring manager, carefully select the most impressive and pertinent qualifications from your background that align with the job requirements.

• Review the job description and identify the key skills, experience, and qualities the employer is seeking.
• Choose examples from your work history that demonstrate your proficiency in these areas.
• If the job posting emphasizes strong project management abilities, highlight a time when you successfully led a complex project from start to finish.
• Provide concrete details about your role, the challenges you faced, and the positive outcomes you achieved.
• Quantify your accomplishments wherever possible using hard numbers and metrics.
• Instead of stating you "improved sales," specify that you "boosted sales by 25% within the first quarter."
• Incorporate keywords and phrases from the job description into your email cover letter.

Many companies use applicant tracking systems (ATS) to screen candidates based on the presence of specific keywords. Naturally integrating these terms into your resume and cover letter also increases your chances of passing through the ATS and landing an interview.

Remember, the goal is to clarify to the hiring manager that you possess the necessary skills and experience to excel in the role.

5. Add a call to action

As you wrap up your email cover letter, be sure to finish strong and leave a lasting impression on the hiring manager. This is your golden opportunity to reiterate your enthusiasm for the role and the company, as well as your confidence in the fit.

Start by briefly recapping your key qualifications and how they align with the position's requirements. This reinforces why you're a strong candidate and reminds the reader of the value you can bring to their team.

Then, clearly state your desire to further discuss the opportunity and learn more about how you can contribute to the organization's success.

This call-to-action demonstrates your proactive approach and eagerness to take the next step in the hiring process.

6. Signature

Finally, end with a polite and professional sign-off.

Best regards, Sincerely, Thank you for your consideration.

Include your full name and contact details below your sign-off to make it easy for the hiring manager to reach out to you.

By leveraging AI to streamline formatting, you can ensure each email cover letter maintains a polished, professional appearance while focusing your time on tailoring the content to make a compelling case for your candidacy.

Need a bit of added help? Check out this resource to learn how to format your cover letter and stand out from the crowd.

Email cover letter sample

To help you visualize what an effective email cover letter looks like, let's explore a few examples for different scenarios:

Email cover letter example: marketing manager position

Subject : Experienced Marketing Manager Excited About [Company Name] Opportunity Dear [Hiring Manager's Name], I was thrilled to come across the Marketing Manager position at [Company Name]. With my 5+ years of experience leading successful marketing campaigns and driving brand growth, I am confident I would be a valuable addition to your team. In my current role at [Current Company], I have spearheaded several digital marketing initiatives that have increased website traffic by 40% and generated a 20% increase in lead conversions. I am well-versed in developing data-driven strategies and collaborating with cross-functional teams to achieve measurable results. I am particularly drawn to [Company Name]'s mission of [Company Mission] and believe my skills and experience align perfectly with the goals you aim to achieve. I would welcome the opportunity to further discuss how I can contribute to your marketing efforts and help drive your company's continued success. Thank you for considering my application. You will find my resume attached for your review and look forward to the possibility of an interview. Best regards,  [Your Name]

Why it works

This email cover letter works effectively for several reasons:

• Personalized salutation : Addressing the hiring manager by name shows that the applicant has taken the time to research and personalize their application, which demonstrates genuine interest in the position and company.
• Clear and enthusiastic introduction : The opening sentence clearly states the position applied for and expresses enthusiasm, capturing the hiring manager's attention right away.
• Relevant experience and achievements : The applicant highlights their 5+ years of experience and provides specific, quantifiable achievements, such as increasing website traffic by 40 percent and lead conversions by 20 percent. This demonstrates their ability to deliver results and adds credibility to their application.
• Alignment with company mission : By mentioning the company’s mission and explaining how their skills and experience align with the company's goals, the applicant shows they have researched the company and understand its values and objectives.
• Collaborative skills : The applicant emphasizes their ability to work with cross-functional teams and develop data-driven strategies, showcasing their collaborative and analytical skills, which are valuable in a marketing role.
• Professional and polite closing : The closing paragraph reiterates the applicant’s interest in the role, thanks the hiring manager for their consideration, and includes a call to action by expressing eagerness for an interview. This leaves a positive and proactive impression.
• Attachment of resume : Mentioning the attached resume ensures the hiring manager is aware of where to find it, providing a complete picture of the applicant's qualifications.

Overall, this email cover letter is concise, well-structured, and tailored to the specific job and company, effectively showcasing the applicant's qualifications and enthusiasm for the role.

Email cover letter example: software developer position

Subject : Passionate Software Developer Ready to Contribute to [Company Name] Dear [Hiring Manager's Name], I am writing to express my strong interest in the Software Developer position at [Company Name]. As a skilled developer with extensive experience in [Programming Languages/Frameworks], I am excited about the opportunity to bring my technical expertise to support your mission. During my time at [Current Company], I have been responsible for developing and maintaining several complex applications. One notable project involved creating a user-friendly web application that streamlined internal processes, resulting in a 30% increase in efficiency. I pride myself on writing clean, maintainable code and collaborating effectively with team members. I am impressed by [Company Name]'s commitment to pushing the boundaries of technology and creating cutting-edge solutions. I believe that my problem-solving skills and passion for innovation make me an ideal fit for your development team. I have attached my resume, which further highlights my qualifications and experience. I would appreciate the opportunity to discuss how I can contribute to [Company Name]'s success. Thank you for your time and consideration. Sincerely,  [Your Name]

This email cover letter works well for several reasons:

• Personalized salutation : Addressing the hiring manager by name shows the applicant has taken the time to research and personalize their application, demonstrating genuine interest in the position and company.
• Relevant technical skills : The applicant mentions their experience with specific programming languages and frameworks, highlighting their technical expertise and aligning with the job requirements.
• Quantifiable achievements : The applicant provides a specific example of their work, noting a 30 percent increase in efficiency from a user-friendly web application they developed. This demonstrates their ability to deliver tangible results and showcases their impact on previous projects.
• Alignment with company goals : By expressing admiration for the company’s commitment to innovation and technology, the applicant shows they have researched the company and aligns with its values and mission.
• Highlighting key strengths : The applicant emphasizes their problem-solving skills, passion for innovation, and ability to write clean, maintainable code, which are essential qualities for a software developer.
• Attachment of resume : Mentioning the attached resume ensures that the hiring manager is aware of additional details supporting the application, providing a complete picture of the applicant's qualifications.

For more inspiration and guidance, check out Teal's extensive collection of cover letter examples spanning various industries and roles.

How to proofread and edit your email cover letter

A well-polished cover letter demonstrates attention to detail and professionalism, increasing your chances of impressing the hiring manager.

Before hitting send on your email cover letter, take the time to carefully proofread and edit your work by following these steps:

1. Review your email cover letter for any spelling or grammatical errors. Even minor mistakes can make you appear careless or unqualified.

2. Use spell-check tools and read through the content slowly to catch any typos or awkward phrasing.

3. Assess the overall flow and tone of your writing. Does your email cover letter have a logical progression of ideas? Is the tone appropriate for the company culture and industry?

4. Make sure your personality shines through while maintaining a professional demeanor.

5. Get a second opinion. Consider having a trusted friend, family member, or mentor review your email cover letter as well. 

A second set of eyes can often spot issues you may have missed and provide valuable feedback for improvement.

Remember, a little extra effort in the editing process can go a long way in making a positive first impression on potential employers.

How to send your email cover letter

Once you've crafted a compelling email cover letter, you need to send it correctly to ensure it reaches the hiring manager and makes the desired impact.

1. Use a professional email address

Create an email address that includes your name, such as [email protected] . Avoid using casual or outdated email addresses that could undermine your credibility.

2. Attach your cover letter and resume

Use widely accepted file formats such as PDF or Microsoft Word (.doc or .docx). PDF resumes are often preferred because they preserve the formatting and layout of your documents across different devices and platforms.

3. Name your attachments professionally

Name your attachments clearly, such as "FirstName_LastName_Cover_Letter.pdf" and "FirstName_LastName_Resume.pdf."

This makes it easy for the hiring manager to identify and keep track of your application materials.

4. Double-check before sending

Before hitting send, double-check that you've attached both your cover letter and resume.

It's also a good idea to test your email by sending it to yourself or a friend to ensure that the attachments open correctly and the formatting appears as intended. This extra step can help you avoid any last-minute technical issues that could derail your application.

Write cover letters faster with Teal

Writing an effective email cover letter can be time-consuming and daunting, especially when you're applying for multiple positions.

Teal's AI Cover Letter Generator simplifies the process, allowing you to generate a compelling email cover letter in minutes.

The AI-powered Cover Letter Generator guides you through the essential components, ensuring you don't miss any crucial elements. Simply input key information about your background and the job you're applying for, and the tool will craft a personalized email cover letter that highlights your relevant skills and experience.

One of the most significant advantages of using Teal's AI Cover Letter Generator is its ability to create customized content for each application. The tool analyzes the job description and incorporates relevant keywords and phrases, demonstrating to hiring managers that you're a strong fit for the role. This level of customization can significantly increase your chances of standing out from other job seekers.

Rather than starting from scratch for each application, you can leverage AI suggestions to quickly assemble a polished email cover letter. This efficiency allows you to focus your energy on other aspects of your job search, such as networking and interview preparation.

Try out Teal's AI Cover Letter Generator today.

Frequently Asked Questions

Is it okay to write a cover letter in the email body.

It depends on the company size and hiring process. Small companies with fewer applications to manage may prefer the cover letter in the email, while larger companies will need it as an attachment to add to a candidate’s file.

Can the email message itself serve as the cover letter?

In some cases, the email message can serve as your cover letter, particularly if the job posting explicitly states this preference. If taking this approach, craft the email with the same level of care and attention you would give to a formal cover letter document.

How to choose between PDF and Word attachments?

When it comes to attaching your cover letter and resume, both PDF and Word resumes are generally accepted. PDFs are often preferred as they preserve the formatting and layout, ensuring your documents appear exactly as intended.

Nathan Thompson

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Episode 69: Motivation Minutes-Resume and Cover Letter Tips for Success Constructive Curiosity

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In this episode of Constructive Curiosity, we dive into the essential skills of crafting impactful resumes and cover letters. Hosted by Casey Sprague this episode serves as a comprehensive guide for job seekers at any stage of their career journey. From tailoring resumes to the specific job you're applying for to crafting compelling cover letters that capture the attention of hiring managers, this episode covers it all. Listeners will discover practical strategies and expert tips for standing out in a competitive job market. Join us as we explore the art of storytelling, quantifying achievements, and customizing application materials to showcase your unique skills and experiences. Whether you're a seasoned professional looking to advance in your career or a recent graduate entering the workforce, this episode equips you with the tools you need to succeed. Tune in to Constructive Curiosity and take the first step towards mastering your job application process.

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