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cover letter

How to write a cover letter employers will want to read.

What's on this page?

Cover letter basics, make your cover letter easy to read, what to put in your cover letter, cover letter template, find out more.

Your cover letter needs to show:

  • why you are interested in the job
  • how your skills and experience match the job
  • why an employer should read your CV.

Remember to:

  • check your cover letter for spelling and grammar
  • send your cover letter as a Word document
  • also copy your cover letter into the message box of the email.

To make your cover letter look good:

  • use a black, easy to read font in one size
  • use simple language and be warm and friendly
  • use positive phrases like 'I have' and 'I can'
  • use bullet points to list information
  • avoid weak words like 'some knowledge' or 'fairly experienced'
  • avoid starting each sentence with 'I'
  • avoid repeating your whole CV
  • avoid photos or images
  • keep your letter to one page.

1. Contact details

Start with your contact details. For example:

Lizzie Long 1 Short Street Middelsburgh Auckland 9999 09 999 9999 [email protected]

Then the date you send the cover letter. For example:

10 January 2019

Then the advertiser's name, organisation, address and email. For example:

Reginald Farnham ABC Sales 85 Tuesday Road Papakura Auckland 7777 [email protected]

Start with 'Dear ...'. Use the name given in the job advertisement. If there isn't one, call the organisation to find out the name or use the name of the organisation.

Under the greeting put the position details. For example:

 I am writing to apply for the Sales Assistant vacancy (vacancy number 40568) at ABC Sales, as advertised on Trade Me.

3. Explain your interest in the job

In the next paragraph, explain your interest in the job and how you will fit into the organisation. Be enthusiastic and use positive language.

I have been a customer of ABC Sales for several years and have always been impressed by the quality of service I have received. I am enthusiastic and professional, and I believe I would fit well into the company's team culture and contribute to the ongoing success of the sales department.

4. Link your skills and experience to the job

In one paragraph link your experience, skills and qualifications to the job. Use two or three key examples.

Research the employer online and show how your skills can be useful to the employer.

For the past two years I have worked as a sales assistant at a busy shoe store, which has enabled me to develop excellent customer service skills. I am now looking for a new challenge that will provide me with the opportunity to further develop my retail sales career. In support of my application I have attached a copy of my CV. It shows that I will bring important skills to the position, including: time management and strong organisational skills a high level of customer service cash handling and sales ability motivation and dedication. 

5. Ask the employer to contact you

Finally, ask the employer to contact you to talk more about your application.

For example:

I would enjoy having the opportunity to discuss my application with you and how I could use my skills to benefit ABC Sales. Thank you for considering my application. I look forward to hearing from you. Yours sincerely Lizzie Long 

See a cover letter example and try our cover letter template:

  • CV and cover letter templates  
  • Beginner's guide to job hunting ebook
  • Job hunters' ebook

Updated 29 Oct 2020

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  1. How to write a cover letter

    Download our free cover letter template. Think of your cover letter as a pitch – a way to introduce yourself professionally and show the value you could bring to the role you’re applying for. Your resumé is there to document your skills, experience, and achievements, but your cover letter sums these things up in a way that speaks to the ...