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How to write an NZ cover letter (with examples and templates)

Along with your CV, a cover letter is essential to any NZ job application. Let's get you started.

Using a cover letter template and examples are a great way to get started

Every New Zealand job application should include a cover letter.

This document is key to showing an employer you’re serious about their vacancy, and for demonstrating what you bring to the table . Despite its importance, many people aren’t sure how to write a cover letter – and their applications suffer as a result.

That’s why we’ve created this guide, giving you advice on everything from what to include, to how to lay it out.

We’ve also snuck in a few examples to make life even easier for you … aren’t we nice?

customer service cover letter nz

Cover letters vs. CVs: what’s the difference?

To understand the role cover letters play in job applications, it’s important to realise how they differ from CVs:

1. Purpose:

CVs give a broad picture of you as an applicant – providing details such as educational background and employment history . By contrast, a cover letter targets why you want this specific role, and how your skills and experience make you a great candidate.

While there will be areas of overlap as you select qualifications or abilities to draw out in your cover letter, it definitely should not be an elongated version of your CV.

An NZ cover letter should be no longer than one page, while CVs are usually between one and two.

The most obvious visual difference between these documents and CVs hinges around bullet points.

While your CV should be a bullet point bonanza, cover letters favour full sentences. That’s not to say you can’t have any bullets in a cover letter, just use them more sparingly.

It’s not always easy to know what to put in your cover letter.

You should include a cover letter with every job application.

What to include in a cover letter

1. your contact info, the date and the business’ address.

At the top of your cover letter should be:

  • Your full name, contact details and home address
  • The date you submit the application
  • The business’ postal address

It should look like this:

Here's how to start your cover letter.

Head up your cover letter like this.

2. Your opener

People worry about how to start a cover letter , but there’s a simple formula and structure for getting this right:

Make it personal : start with ‘dear’, and address it to a person – i.e. the hiring manager. If their name isn’t in the job listing, try a good old fashioned stalk of the company website, or ring the business and find out. ‘To whom it may concern’ is a no go.

Make it clear : organisations often list multiple vacancies at a time, so make it obvious which position you’re applying for. A sentence like, ‘I’m writing to apply for the Marketing Assistant role, as advertised on Trade Me Jobs’, will do the trick.

Make it punchy : next, add a snappy one-liner summing up why you’re interested in the role and what you’d bring to their business. Remember, you can go into more detail in the interview itself. For example:

You have options when choosing your cover letter intro.

3. Why them

A common cover letter mistake is to only focus on yourself. Before choosing you, employers want to know why you’re choosing them. This helps sort candidates who are genuinely passionate about their organisation from those who are mass applying to anything and everything.

Warning : this section is not about inflating the hiring manager's ego by flattering the company – be positive, but be thoughtful.

Your cover letter should tell the hiring manager why you want to work there.

Now, it’s time to sell yourself.

This section of your cover letter is where you highlight your most relevant skills and experience.

You can draw on anything from previous work experience to certificates and qualifications. The important bit is linking whatever you mention to the job – simply listing skills is not the answer.

To do this effectively, you need to carefully study the job ad and identify what capabilities the employer values most. If your Trade Me Jobs Profile is up-to-date, you can then quickly skim your skills and experience to find those which most closely match the job description.

Top tip: the more detail you can give, the better. Helped raise sales? Great. Helped raise sales by 6%? Even better.

Use your cover letter to highlight core relevant skills.

If you want to add some extra skills or information to this section, a bullet point list is a good option. Note : only do this after introducing your headline examples in full sentence form, as above, and keep your list to three or four concise bullets.

5. Signing off

The end of your cover letter should (politely) prompt the reader to get in touch with you to arrange the next steps. Make sure you end on a high, and continue the energy from earlier in your closing sentence, for example:

Sign off your cover letter with a call to action.

How to format a cover letter

With your content sorted, it’s now about nailing the visuals. Cover letters are usually easier than CVs in this regard, as they’re laid out like a traditional letter. However, there are a few things to bear in mind:

  • What font should I use? Keep it simple, and the same as on your CV. If your font is hard to read, or too small, the letter will end up in the wrong pile.
  • How long should a cover letter be? New Zealand cover letters should be under one page long.
  • Should I use paragraphs? Would you read huge, unbroken chunks of text? We doubt it, so make sure to break up your cover letters into paragraphs.
  • What are the correct cover letter margins? Leave these at their default setting so your cover letter has plenty of blank space, and doesn’t look crowded.

All done? Not quite.

Perhaps the most important stage of cover letter writing is proofreading. After all that hard work, you don’t want a few silly typos or poor punctuation letting you down.

So check it yourself, then get someone else to have a look, then have a final glance.

Once you’re happy, it’s time to attach it to your application, and hit send.

Al Hall

Al Hall is a regular contributor at Trade Me Jobs and Trade Me Property. He’s dedicated to helping people succeed in their aspirations to find their dream job and place to live.

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Customer Service Cover Letter Examples For 2024 (20+ Skills & Templates)

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Are you looking  to land more job offers in Customer Service?

A great cover letter will be key. This guide will cover everything you need for writing a job-winning Customer Service cover letter (including proven strategies, skills, templates, & examples).

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Customer Service role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

  • What To Know About Writing A Job-Winning Customer Service Cover Letter
  • The Best Skills To Include On An Customer Service Cover Letter

How To Address A Customer Service Cover Letter

  • 3 Customer Service Cover Letter Examples

The 8 Best Customer Service Cover Letter Templates

  • 3 Tips For Writing A Job-Winning Cover Letter

Here's the step-by-step breakdown:

Customer Service Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring for a Customer Service role?

When hiring for a customer service role, companies are looking for someone with strong communication skills, who is an active listener and is able to both understand customer needs and provide clear and effective solutions. They need someone who possesses empathy and patience, as they may often be dealing with customers who are upset, angry or frustrated.

In addition to these personality traits, companies are looking for specific experience and technical skills, such as proficiency in certain software and data management tools. Overall, companies want to hire someone who is customer-focused, service-oriented, and able to work effectively in a team.

Candidates should be able to handle a high volume of calls or requests, multitask, and prioritize tasks effectively to provide the best possible customer experience.

Your cover letter should show the company that your personality and your experience encompasses all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Customer Service cover letter:

  • Address the job requirements: Review the job posting and identify the key skills and requirements the employer is looking for. Incorporate these into your cover letter by giving specific examples of how you have demonstrated these skills in previous roles.
  • Highlight your customer service experience: If you have previous experience in customer service, highlight this in your cover letter. Share specific examples of how you have resolved customer issues, demonstrated empathy, or provided exceptional service.
  • Use a professional tone: Your cover letter should be written in a professional tone, with correct grammar and spelling. Avoid slang, jargon, or informal language.
  • Customize your letter: Avoid using a generic cover letter that can be sent to multiple employers. Instead, customize your letter for each job you apply for by tailoring your language to the specific company and job requirements. Add an extra personal touch by addressing the letter to the hiring manager, if their name is available to you.
  • Demonstrate your enthusiasm: Show the employer that you are excited about the opportunity to work for their company and in the customer service role. Use language that conveys your enthusiasm and interest in the position.
  • Use metrics and numbers: Whenever possible, use metrics or numbers to demonstrate your achievements in previous roles. For example, if you increased customer satisfaction ratings or reduced wait times for customers, use specific numbers to illustrate this.
  • Close with a call to action: End your cover letter by expressing your interest in an interview and providing your contact information. This shows your eagerness to move forward in the application process and makes it easy for the employer to get in touch with you.
  • Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App to do this.

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Customer Service Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for the employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Customer Service Keywords

The first way to find the right keywords is to leverage our list of the best keywords and skills for an Customer Service cover letter.

These keywords were selected from an analysis of  real Customer Service  job descriptions sourced from actual job boards. Here they are:

  • Customer Service
  • Communication
  • Flexibility
  • Organization
  • Team Member
  • Microsoft Office

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

Customer Service Skills To Include On Resume

  • Open a copy of your target job description
  • Head over to  ResyMatch.io
  • Select the “Job Description Scan” from the scan type selector in the upper right corner of the tool
  • Copy and paste the job description into the field on the left
  • Hit scan and review the results

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant for the role and that you should weave into your cover letter.

Here's a video walking through this whole process:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

Example of Starting A Cover Letter With The Hiring Manager's Name

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying to for a Product Marketing Manager role at Discovery Education, you might start you cover letter like this:

Example of Starting A Cover Letter With The Team & Company

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Customer Service Cover Letter Examples For 2023

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds that are all applying for Customer Service roles:

Customer Service Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional Customer Service experience. Here is what an example of their cover letter might look like:

Customer Service Cover Letter Example #1

Customer Service Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from marketing into Customer Service. This cover letter illustrates how they identify and speak to their transferable skills:

Customer Service Cover Letter Example #2

Customer Service Cover Letter Example #3: Landing A Customer Service Role In Spite Of A Career Gap and Non-Traditional Experience

Our third example highlights a candidate with Marketing and Events Management experience who, after a layoff, is looking to transition into Customer Service. Here is what their cover letter might look like:

Customer Service Cover Letter Example # 3

At this point, you know all of the basics you'll need to write a Customer Service cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

The Best Cover Letter Templates

3 Tips For Writing A Job-Winning Customer ServiceCover Letter

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use ChatGPT To Write Your Cover Letter In <30 Seconds

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

  • Head to ChatGPT (you'll need to create an account – it's free)
  • Ask ChatGPT,  “Please write me a cover letter for an Customer Service role. The role I'm applying for is [Job Title] role at [Company]. Here is the job description: [Paste Job Description]. And here is my resume: [Paste Resume].
  • Watch ChatGPT write up a pretty darn good cover letter base!

Here's a video of me doing this with a real cover letter if you want to see the steps in action:

Note:  I  do not recommend or advise that you simply copy and paste the content from ChatGPT into your cover letter and submit your application. ChatGPT is great for doing 80% of the baseline work, but you still need to review, revise, and personalize the content yourself.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible For Increasing Customer Satisfaction Rates.” 

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

  • The percentage by which customer complaints decreased
  • The average reduction in wait times for your calls
  • The retention rate of your clients
  • The rate at which you provided first-contact resolutions to customer issues

These numbers will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

Quality Impacts Perceived Value - Car Example

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

Matching Cover Letter And Resume

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Customer Service cover letter:

  • Start with a proven cover letter template from CoverBuild.io
  • Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
  • Start your cover letter with a personalized greeting for the hiring manager or team name
  • Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
  • Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
  • Use a tool like  Hemingway App to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Customer Service interviews and job offers.

Now that your cover letter is taking care of, be sure to check out our guide on writing a job-winning Customer Service resume (with examples!) .

Laura Headshot

Laura Lorta

Laura is an Editor at Cultivated Culture. She transitioned from teaching into the world of content so she's no stranger to career pivots. She also has a bachelors in Entrepreneurship and a Masters in Curriculum & Instruction / Bilingual Education. She currently shares job search advice to help people like you land jobs they love without applying online.

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Customer Service Cover Letter Tips & Examples to Land Your Ideal Role

Flori Needle

Published: August 10, 2022

The best cover letters  highlight your skills and abilities and leave recruiters and hiring managers interested in and eager to learn more about you, your skillset, and your ability to succeed in the role they’re hiring for.

customer service cover letter

In this post, discover everything you need to include in a customer service cover letter to leave a lasting impression, including:

What to Include in a Customer Service Cover Letter

Customer service cover letter example, entry-level customer service cover letter.

  • Entry-Level Customer Service Cover Letter Example

Best Practices for Writing a Customer Service Cover Letter

When writing a customer service cover letter, it’s essential to include information highlighting your skills and abilities in the customer service industry.

Some key information to include is:

  • Your interest in the role you’re applying for and why you’re interested in it.
  • Relevant customer service experience you have and the responsibilities you’ve held in your previous related roles.
  • The specific skills you’ve developed and perfected that make you an excellent fit for the roles you apply to. It’s important to get as specific as possible for each position, as a generic cover letter not relevant to the role won’t help you stand out.
  • Any awards or recognitions you’ve received for your customer service skills as they demonstrate your ability to be successful at the job and that you possess the qualifications hiring managers are looking for.
  • The qualities you have that make you an excellent team player.
  • The passion you have for customer experience.

It’s mentioned above, but it’s worth driving home that anything you include in your customer service cover letter should be specific and related to the role you’re applying for. Aim to create a new cover letter for each position so you can call attention to your skills that will help you fulfill the role expectations for each job.

Let’s go over an example of a high-quality customer service letter.

Dear [Hiring Manager Name],

My name is [Your name], and I am a seasoned [Industry] professional with over [Number] experience. I am very interested in [Position] at [Company name], and my experience in [Previous customer service experience] makes me an excellent candidate. I believe my [Insert role-relevant skills] can help [Company Name] achieve [Desired goals for role].

In my current role as a [Your current role] at [Current company], I’ve achieved results with [Insert achievements or data that shows expertise]. I’m eager to bring these skills to [Insert position] and help customers achieve success.

Additionally, [Insert other relevant experience or skills related to the role].

I look forward to further discussing my past achievements and how they will help me succeed as [Insert role title].

Thank you for your time and consideration.

[Your Name Here]

customer service cover letter examples

If you’re applying for a customer service position and haven’t yet held any customer service roles, not to worry. Below we’ll explain why.

If you’re applying for an entry-level customer service position but you don’t have significant customer service experience, you can still write a cover letter that highlights you as a standout candidate.

Take care to mention:

  • The transferable skills you have that relate to the customer service role you’re applying for. For example, you’re a skilled communicator, which can come in handy when talking to customers over the phone or in person.
  • Any customer service or related training you’ve received, even if it’s minimal. This shows a commitment and genuine interest in the role you’re applying for.
  • Any relevant coursework or extracurriculars that have helped you develop the necessary skills for the role.
  • Your passion for helping others and resolving issues, which are key qualities in any customer service professional.
  • The qualifications that make you a good team member because, regardless of experience, you’ll be working with people.

Overall, highlighting any of your strengths, even if you don’t have direct experience, shows recruiters and hiring managers that you’d be an excellent fit for the role and what you can contribute to their company. Let’s go over a sample entry-level customer service cover level that you can use for inspiration.

Entry Level Customer Service Cover Letter Example

Dear [Hiring manager name],

My name is [Your name], and I am writing to express my interest in the [Role title] position at [Company name]. I am drawn to the role because [Insert interest] and my skills with [Insert relevant skills] make me an excellent candidate.

My relevant customer service experience is with [Explain applicable or transferable experience], and I believe this would allow me to excel at [Insert role requirements]. I’ve been recognized for [Insert data or achievements that demonstrate skill set], and I’m eager to achieve the same results for [Company name].

As I look forward to my next chapter, I hope to apply my experience and perspective to help the [Company Name] team hit and exceed goals. I admire [Company Name]’s commitment to [Business Priority] and feel passionate about your mission to [Company Mission Here].

Attached is my resume for further review, and I look forward to further discussing my experience and how my background fits [Company name] needs.

Thank you for your time and consideration,

[Your Name]

entry level customer service cover letter

Above, we’ve outlined key elements to include in your customer service cover letter, whether you have years of experience or are just getting started in the field. Regardless of the type of letter you’re writing, though, there are always best practices to keep in mind.

  • Always address the letter to a specific person, if possible. If you can’t find a hiring manager's name , you can say something like “Dear [company name] recruiter” or Dear [position title] Hiring Manager.”
  • Use a professional tone throughout the letter, but you can also display your unique personality without being informal.
  • Keep the letter short and to the point — recruiters and hiring managers are busy and might be reading through a lot of applications, so they’ll be appreciative of a concise letter that stays on track.
  • Always highlight your relevant skills, experience, and qualities.
  • Use concrete examples to back up your claims.
  • Edit carefully for grammar, spelling, and punctuation errors.

A bonus tip and a unique way to leave a lasting impression with your cover letter is to tell a story. You can call out an experience that makes you uniquely qualified for the role, a story that expresses your interest in the company and what led you to them, or a story about a significant customer service-related experience you excelled at.

An excellent customer service cover letter gets you hired.

An excellent customer service letter leaves an impression on hiring managers and recruiters and can get you hired. Follow the tips and best practices we’ve mentioned above, and you’ll likely find yourself getting interviews that land you new customer service roles.

Professional Cover Letter Templates

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Customer Service Cover Letter Example (+ Full Guide for 2024)

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You’re a professional problem-solver with a knack for keeping customers happy.

As a customer service professional, you know just how important saying the right thing is, whether it’s face-to-face or by chat, email, or phone call.

Yet, when it comes to your cover letter, you’re stumped.

You just can’t seem to write one that conveys your expertise.

Don’t worry! We’ve got you covered.

In this article, we’re going to show you:

  • What a Perfect Customer Service Cover Letter Looks Like
  • 5 Steps to Writing the Best Customer Service Cover Letter

3 Essential Cover Letter Tips for Customer Service Workers

Let’s dive in!

Customer Service Cover Letter Example

Customer Service Cover Letter Example

5 Steps to Writing a Customer Service Cover Letter

You’ve seen what a great customer service cover letter looks like, and now it’s time to write your own.

All you have to do is follow these simple steps to nail it:

#1. Put Contact Information in the Header

You should always start your customer service cover letter with your contact information. This should be placed in your cover letter’s header, just like on your resume .

Here’s what you should include:

  • First and Last Name. Your full name should always be at the top of the page.
  • Professional Title. Match the professional title on your cover letter to the exact job you're applying for. The hiring manager is probably sifting through hundreds of applications for different positions, so when you’re clear about the exact position you’re writing about, it makes the process easier for everyone.
  • Email Address. Choose an email address that’s both professional and simple, like some combination of your first and last name. The quirky email address you created in high school won’t do. (e.g.: [email protected] doesn’t belong on your cover letter, but [email protected] is fine.)
  • Phone Number. Make sure the number you provide is accurate so that the hiring manager can easily reach you. If you’re applying for a job abroad, make sure to add the dial code in front of your phone number.
  • Location. Your city and state or country are usually enough information. But if you’re applying for a remote job or looking to relocate, specify so on your customer service resume .
  • Relevant links (optional). You can add links to any relevant websites or social media, such as your LinkedIn profile.

Once you’re ready with your own contact information , it’s time to add the hiring manager’s.

Here’s what you should list:

  • Company Name. Write down the name of the company you’re applying to.
  • Hiring Manager’s Name. If possible, write down the name of the hiring manager for the department you’re applying for. Check the job ad, the company’s website, and their LinkedIn page to find out who it is.
  • Hiring Manager’s Title. If you find the hiring manager for this specific job ad, and you see they’re the head of the department, write that as their title instead of “Hiring Manager.”
  • Location. The city and state or country are the most vital information here, especially for companies that operate globally. You can optionally add the exact street name and number of the company if you want to be more specific.
  • Email address (optional). If possible, find the hiring manager’s email address and add it here.
  • Date of Writing (optional). Add the exact date you wrote your cover letter for a professional touch.

#2. Address the Hiring Manager

After adding all the relevant contact information, you should specifically address your cover letter to the person who’ll be reading it.

And we don’t recommend using the generic “To Whom It May Concern."

The way you address your cover letter can leave a positive impression on the hiring manager—if you do it right, that is.

So first, do some research. Check the job listing, company website, or LinkedIn profile and find the hiring manager for the department you’re applying to. This way, you can find their name and email address.

Then address them formally. We recommend using Ms. or Mr. , followed by their last name. But if you aren’t sure about their gender or marital status, you can just use their full name instead. For example:

  • Dear Ms. Salgado
  • Dear Juana Salgado

If you can’t find any information about the hiring manager or head of the customer service department, you can just address your letter to the department or the company in general:

  • Dear Customer Service Department
  • Dear Customer Service Hiring Team
  • Dear Human Resources Team
  • Dear Head of Customer Service

#3. Write an Eye-Catching Opening Statement

Hiring managers spend an average of seven seconds looking at a candidate’s application before deciding if it’s worth reading all the way through. 

So making a good impression from the get-go is crucial to a successful customer service cover letter.

Your opening paragraph should always include your name and exactly why you’re interested in the role. Showing your passion for the industry or specific job is a great way to make hiring managers want to know more about you.

Researching the company goes a long way here. The more you know about the employer, the more you can highlight what a good culture fit you are for them. This shows the hiring manager you aren’t just randomly applying everywhere - you’re really interested in this specific position.

Depending on your level of experience, you can also start your cover letter with a notable achievement or the skills that make you a perfect fit for the role.

Just make sure this paragraph isn’t too detailed. What you want to do here is pique the hiring manager’s curiosity and get them to delve deeper into your cover letter’s details.

#4. Use the Cover Letter Body for the Details

The main body of your customer service cover letter is where you can go into detail about what really makes you a qualified candidate for the position.

The trick here is to not just repeat everything from your resume. This is the place to truly show off your professional skills and qualifications, so you have to really make this section count. Your job is to convince the hiring manager that you’re a better fit than the other applicants, so mention any achievements related to the field and use the job advertisement as a reference.

You can tailor your cover letter to the job advertisement by mentioning specific skills the company is looking for or how exactly you can contribute to their team. For example, if you’re applying for a tech-related customer service position, you should mention skills related to that instead of, say, your e-commerce experience.

Showing your knowledge about the company, their business model, or their industry can be a great plus. So, if you’re familiar with the company’s products or services, make sure to mention that on your cover letter to show them how and why you align with their mission statement or company culture.

Finally, remember to be enthusiastic. Specifically, try to convey your excitement for the role and how confident you are that you can contribute to their company with your specific skills and experience.

#5. Wrap It Up Professionally

Knowing how to end your cover letter is the cherry on top.

You want to make sure you’re leaving the hiring manager on a good note and that your conclusion won’t make them doubt everything you said so far.

The conclusion is where you should confidently recap why you’re a great fit for the role or summarize the skills that make you stand out from other candidates.

Then, after your conclusion, it’s time to include a call to action. Inviting the hiring manager to take action , such as discussing your application further, can leave a lasting impression and increase your chances of getting an interview.

Finally, make sure to sign off on your letter professionally. Choose an appropriate signature line, followed by your full name. Here’s what it looks like:

Please don’t hesitate to contact me at the provided email or phone number so that we may arrange an interview. I look forward to discussing my application in greater depth at your earliest convenience.

Best wishes,

But if you think “Best wishes” is overused, here are some other lines you can choose from:

  • Kind regards,
  • Respectfully yours,
  • Thank you for your consideration,

customer service cover letter structure

You now know the drill with writing cover letters, so we’ve got some specialized cover letter tips to take your customer service cover letter to the next level.

#1. Match Your Resume

In the customer service industry, consistency is key.

You want your cover letter’s formatting and layout to match your resume as much as possible; otherwise, you might look sloppy and disorganized.

Your text and contact information should be aligned neatly on the page, and the font styles and sizes should be consistent throughout. On top of that, you have to set the margins and line spacing, all while making sure your cover letter never spills over to page two.

Or Use A Cover Letter Template Instead

But why not just skip all the hassle?

Just use our resume builder by selecting a resume template and cover letter templates to create a matching pair in minutes.

Our professional templates are created in collaboration with HR professionals from around the world, making sure your application meets all industry standards and looks beautiful.

#2. Mention Skills And Other Keywords

While you can do a great job describing your enthusiasm for the role and how your experience makes you a great fit, none of that matters if your customer service cover letter doesn’t mention enough keywords .

If you’re familiar with popular customer service software like ZenDesk or have specific skills the job ad might be looking for, like troubleshooting, make sure to add them. The hiring manager is going to be even more impressed by how much you want the job if you mention the right customer service skills.

#3. Proofread The Final Draft

You can have the perfect cover letter and still get rejected because of one slip.

One of the biggest cover letter mistakes you can make is not proofreading your cover letter before sending it.

Almost any recruiter out there will reject an applicant with typos in their cover letter. That’s a huge risk to take just because you’re too lazy to proofread.

Try using a spellchecking tool like QuillBot or Grammarly . Run the text of your cover letter through it several times, then check it one more time yourself.

You worked hard to get to this final step, so don’t risk letting a typo ruin your chances of getting an interview.

Key Takeaways

And that’s all there is to writing a great customer service cover letter!

Hopefully, now you feel more confident, and you’ll land your next customer service gig in no time.

But before we finish this article, let’s recap everything we talked about so far:

  • Your cover letter should have a header where the contact information is clearly visible. Make sure everything you list is factually correct, or else you might miss an opportunity.
  • Researching the company goes a long way since you can personalize the letter according to their company culture and address the hiring manager by name for a stronger first impression.
  • Match your cover letter to your resume so your application looks neat and professional. This also makes the hiring manager’s life easier since they can distinguish your application’s documents from the rest.
  • Always proofread your cover letter before sending it. Sloppy grammar and spelling are some of the biggest mistakes that candidates can make, which gets their applications tossed into the ‘no’ pile.

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Simple New Zealand

Simple New Zealand

customer service cover letter nz

How To Master a Cover Letter for New Zealand [Examples & Tips]

customer service cover letter nz

Although you might don’t want to, yet in most cases, you need to include a cover letter when applying for a job in New Zealand. NZ cover letter is similar to other countries; it should show the company why you are the right candidate for the job. Take your time to write a personal and customized letter. Never send the generic one; this can ruin your application from the start.

A cover letter is a monumental part of your job application in New Zealand. A good cover letter should answer the main question, which is why the company should hire you. Additionally, it must provide information on how you can bring value to the company and help them with the challenges. A cover letter should showcase the relevant skills and experience you have.

In most cases, businesses and recruiters in New Zealand will require you to attach a customized cover letter. And it’s a good thing for you. In the end, the cover letter is a claim for the role – it’s your chance to highlight and match your experience against the job description and to clearly state what you can offer your potential employer.

If you are looking for a job in New Zealand, I would highly recommend going through the Job Hunter’s handbook made by Careers.govt.nz.

Table of Contents

Is a cover letter necessary in New Zealand?

Unfortunately, yes, you need to include a customized cover letter when applying for a job in New Zealand. Almost  half of the recruiters reject applications without a cover letter. A high-quality, customized cover letter tells the manager you are a dedicated professional. It should be only a page long.

A resume or CV alone can show your achievements and qualifications, but it can’t tell the story and explain why you choose this company in particular. That’s why we need a cover letter. It’s also a great tool to show your personality and motivation. It must show the employer you are an asset to their company.

Are you resigning from your previous job? Read how to write a proper resignation letter .

Resignation Letter in New Zealand (Examples + Template)

Tips and guidance for a winner cover letter

So what is a cover letter, and why it’s so important for your job application in New Zealand?

  • Cover letter is your first point of contact with employers .
  • It should fit on one page .
  • It needs to explain why you want this job .
  • It should relate to your CV .
  • It should describe your relevant skills, experience, and accomplishments .
  • It should show the evidence that you have researched the company and that you are the right candidate.

If you follow these simple statements, you should already be able to create a decent letter. Yet, if you want more, read this article to the end and follow the advice.

The winning tactic here is focusing on  them , not just on  you,  which will ultimately make you stand out from other applicants

When writing your cover letter, pay attention to the following:

  • Do very extensive research about the company. Show it in the cover letter.
  • Reflect on the company’s vision.
  • Highlight specific achievements and successes that show you can address the challenges the employer is facing.
  • Show your personality.
  • Prove that you understand the challenges of the company.
  • Explain your motivation and fit for the position.
  • Presents how your skills and experience as a solution for the company.
  • Create a list of job keywords that are mentioned in the job ad. Include them in the cover letter.
  • Address the cover letter to the right person, e.g., the hiring manager or recruiter
  • Be clear and concise
  • Have a structure in the letter – beginning, middle, end
  • Use active words to describe your work – accomplished, achieved, led, created, increased, identified
  • Finish with a call to action and ask for a meeting.
  • Try to be funny
  • Send a generic cover letter — customize each one for the specific job.
  • Forget your full contact details
  • Generic and boring opening paragraph
  • Copy-paste from the CV or job ad
  • Start every sentence with “I”
  • Write more than one page

Looking for a job? Check out the best recruitment agencies in New Zealand .

Best Recruitment Agencies in New Zealand 2024

1. research about the company and position.

customer service cover letter nz

Your knowledge about the company you are applying to work for is crucial. You must also know all the essential details about the advertised position and how your skills and experience fit in.

When someone reads your cover letter, they must be sure you are the right candidate for this position and for this company. That’s why you must include as many tailored to the job ad details as possible (yet not too many).

So, look for information on the company, its key products or services, its mission, and anything else that gives you an insight into them. Notice the most important details and mention them in the cover letter where appropriate.

You might want to check out the company’s website, its executives’ Twitter feeds, and LinkedIn profiles.

The culture of the organization is vital to note. This will influence your communication style. For instance, you might be more casual with start-ups or advertising agencies but more formal with banks and large corporations.

2. Show how you can help

A company hires you to solve a problem or to help with challenging tasks they are unable to manage. Point out the things you can do for a company and which potential results it might bring. Or maybe you already were challenged with similar tasks? Mention it in your cover letter!

3. Why are you a perfect fit?

The second paragraph of your cover letter should give a clear idea to the reader why you are the one and that you will satisfy the company’s specific needs.

Here you should match the keywords mentioned in the job ad with your skills and experience. You also must show the hiring manager why you want this job, not just any job. Include all the enthusiasm and passion you have.

Match your skills with a job ad

Highlight the key skills and qualities in the ad, e.g.:

  • strong written and verbal communication
  • technical skills
  • analytical thinking
  • team player or teamwork
  • problem-solving
  • time management
  • knowledge of software & tools
  • specialized or technical competencies
  • high level of computer competency
  • ability to work well under pressure
  • enthusiasm and initiative
  • excellent customer service

Include them in the cover letter with real-life examples.

Connections matter in New Zealand

customer service cover letter nz

About 70% of all jobs in New Zealand are so-called hidden. They are simply not advertised because hiring managers seek candidates within the company, their circle of colleagues, and people they know before they post a job ad. For that reason, having connections in New Zealand is very crucial.

You are more likely to be invited to an interview if you know a friend of a friend and they got a reference they you rather than just based on your qualifications and experience.

That might be good news for some and bad news for others. Nonetheless, it’s highly recommended to start networking as soon as you land in New Zealand. Join groups, participate in social and professional events, work on your Linkedin profile, and just be proactive.

And if you are lucky to know someone in the company you are applying to work for, mention it in the first sentence or two of your cover letter.

Don’t forget to include

Your cover letter shouldn’t miss these small but key elements:

Your personal value and personality

While skills and experiences are indeed critical, New Zealanders love human connection. If they find you an interesting and nice person, they are more likely to move forward with your application.

Try to be personal in your cover letter; tell them more unique things about you and your experience. Avoid being general at any cost.

Reflect on your experience that relates to the job ad and company profile. What challenges have you faced, and how did you solve them? You also want to provide evidence of the things you mention by using concrete examples, situations, numbers, and facts. For example:

“During the last quarter, my company was challenged by the supply shortage of …We have had 200% more orders than we can ever fulfill. To solve this problem, I was on the lookout for new suppliers for several weeks; after dozens of selling calls, I finally managed to sign a contract with our best supplier so far. I will never come across them otherwise.”

Your enthusiasm

In many cases, people don’t get hired because they aren’t enthusiastic and convincing enough. So, it’s not the lack of skills; it’s your desire and how you show it. If you make it as if it was your dream job, you are more likely to be invited. Avoid at any cost writing in a manner as you are doing a company a favor by working for them.

Hiring managers even say, “Enthusiasm conveys personality.” Some tips that help you to point out your enthusiasm include:

  • Show that you have thought about the job and why you would like to work for them.
  • Why is this company so brilliant? What they do the best? How they stand out?
  • Mention their reputation, performance, and product.
  • Remember, it’s about what you can do for them, not what they can do for you.

NZ cover letter structure

Following the formal structure when piecing together a cover letter is as much as important as its content. So, make sure you stick to New Zealand standards. Here is an example:

Your Name
Street Address
City, Post Code
Phone
Email

Andrew Black
66 Hagley Way
Christchurch, 9888
02 334 4333

Recipient Name
Job Title
Company Name
Street Address
City, Post Code
Email

Anthony Steward
Senior recruiter
Torpedo78
6 The End Way
Auckland, 0692
09 7744 6253


Date, Job title vacancy, reference number

Dear [Ms. or Mr. Surname],

  • Opening – Explain why you are writing this letter (add an interesting one-liner summarizing why you’re interested in the role and what you’d bring to their business.)
  • Explain your interest in the job, show knowledge about the company and position
  • Demonstrate your skills and experience related to the job
  • Explain why you will fit into this role and which value you will bring to the company
  • Sign off and offer them to contact you

Yours sincerely,

Your name – Andrew Black.

Make sure you check your cover letter via Grammarly for spelling and grammar mistakes!

Cover letter introduction

The introduction sentences will determine whether the hiring manager will read on or skip your resume. Start your cover letter in an unconventional way and hold the reader’s interest. Here are some tips for a stellar introduction:

  • Highlight your achievements in the industry.
  • Display your passion and enthusiasm.
  • Mention some names and numbers.

A no-go cover letter introduction looks like this:

In response to your posting for the Digital Marketing Manager position, I would like to express my interest in participating in the recruitment process. As a digital marketing manager with 8+ years of experience, I am optimistic that I would succeed in this role.

Top cover letter example

Since you already know how to write the header, here is only the main part of the cover letter.

” I am writing regarding the Marketing Manager position you currently have open. As a marketer with over 5 years of experience managing small and larger teams, I would love to take a challenge and work for your company. Marketing is my passion, so it’s to achieve monthly goals, generate new leads & sales, and train the team for success.

In my previous role at (company name), I reached not only the set marketing goals but exceeded them by 80% and, in some months, even 120%. Your company (name) already has brilliant strategies in place, you use paid advertising, social media, and outreach, but I would add other channels to ramp up the reach and revenue. I am experienced and knowledgeable in the SEO scene; hence we can explore new opportunities for your business in this area of marketing.

My previous team of marketing assistants was great! I love to work with people and guide them in our current strategies. At the same time, responsibility for people does not make me stressed or scared but ignites my motivation to bring even better results so we can all be proud as a team.

Besides, my Master’s degree in Business taught me fundamental knowledge about organizations, management, strategy, and agility, which I would be happy to apply when working for (company).

It will be great to talk in person one day. You can reach me at 123456789 any time or via email at [email protected] to arrange an interview. Thank you for your consideration, I look forward to hearing from you.

Cover letter for a visa application

Im most cases, Immigration New Zealand, will request a cover or so-called motivational letter together with your visa application. This is generally a less complex document that you would write for the employer.

Your cover letter for a visa should include:

  • Reasons why you are moving or visiting New Zealand
  • How are you going to support yourself
  • Demonstration of how you meet the criteria for the visa

The content of the cover letter will vary depending on the visa type you are applying for. If it’s, for instance, to join a partner in New Zealand, you should include your relationship to them and explain it briefly.

Therefore, your cover letter should target your visa category’s main requirements. 

When I was applying for a student visa, my cover letter described why I decided to study in New Zealand and what are my plans after my studies. Immigration New Zealand also mentioned in their requirements that the cover letter must include these details.

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Resumes & cover letters: Cover letter templates

free cover letter template

A cover letter is often your first communication with a potential employer, and therefore it is vital that when writing a cover letter  you make it compelling and professional from the very first line, marking you out as a candidate they need to contact.

A good cover letter is an opportunity to showcase your written communication skills and your motivation for applying for the role. Writing a cover letter customised to the job demonstrates you have taken the time to put some effort into your application. You can also use a cover letter as an opportunity to highlight and provide more detail on any specific skills or experience which are relevant to the role you are applying for.

To help you structure your cover letter, we’ve developed 4 free cover letter templates and cover letter samples you can use to write a cover letter that will catch the eye of hiring managers and recruiters and increase your chances of getting an interview. For additional tips and advice on cover letter writing, check out our article How to write a cover letter .

Download our free cover letter templates

Cover letter template 1: response to a job ad, cover letter template 2: response to a job ad, cover letter template 3: letter to a recruiter on linkedin, cover letter template 4: ‘cold contact’ prospecting letter to a hiring manager.

Dear [name]:

I’m writing in response to your recently advertised position for a [role title]. I am very interested in this opportunity with [company] and believe that my qualifications, education and professional experience would make me
a strong candidate for the position.

I am a [insert personal characteristics] professional who [add more information on how you can add value to future company]. (You can insert short version of your career profile here).

Enclosed is my resume that more fully details my background and work experience, and how they relate to your position. As you can see, [pick out a few key details or experiences that align with the specific requirements of the advertised
role].

I firmly believe that I can be a valuable asset to your team. I welcome the opportunity to speak with you about this position and how my experience could help [insert name of company] achieve its goals.

Thank you in advance for your consideration.

Kind regards,

[Your name]

Dear Mr/Ms [name]:

I’m writing to express my interest in the recently advertised [position title] role. I believe I could bring valuable skills and experience to [company name] that would make me an ideal fit for this position.

I have [number] years of experience as a [your professional role/title] and in this time I have [briefly outline your experience in current or previous roles and mention key responsibilities and achievements].

[In this paragraph, outline how you specifically fit the requirements of the advertised role and mirror the language used in the job ad].

[In this paragraph, reinforce your unique selling proposition, what you have to offer and why you are an ideal fit].

Thank you for taking the time to consider my application, and I look forward to hearing from you.

Yours sincerely,

[Your name]

Dear [name]:

I came across your profile on LinkedIn and see that you are a recruitment specialist in [insert sector].

As a [insert your role title/function] interested in new positions in the [insert city] area, I would be keen to find out more about the positions you place and whether your agency might be able to assist me in my search.

I have [insert number] years of experience in the industry and most recently I have [insert a brief outline of your recent professional experience]. My key skills are [insert a few key points or strengths] and my career highlights
include:

[In this paragraph, summarise your unique selling proposition – Example: “I am a strong and effective communicator and proven leader, able to navigate the corporate environment and respond to its demands.”]

I look forward to discussing my potential to contribute to your clients’ [or organisation’s] needs. Please do not hesitate to contact me on [insert mobile number].

Kind regards,

[Your name]

Dear [name]:

I have been researching your company with great interest and would be very keen to learn of any opportunities for employment with you. I believe my skills and experience could be a great match with your organisation’s initiatives
and culture. [In your opening, if you can draw any personal connection, such as a personal recommendation, recently attending one of their events or talks, or even reading about their company in the news, do so.]

As a [insert your role title/function] with [number] years of experience in the sector, I believe I could make a valuable contribution to furthering your company’s success and goals. [Briefly outline your experience and emphasise
any skills and strengths that would benefit the company. Mention any projects you’ve worked on that relate to what the company does.]

My career highlights include:

I have been very excited to learn about [cite some development, project or aspect of the company that appeals to you and demonstrates your knowledge of the company. Now explain how you would contribute to the company’s projects,
put forward an idea or demonstrate how you can help the company grow.]

I believe that my experience would make me an ideal fit for [company name]. I have attached my resume to provide more information about my background and would appreciate the opportunity to discuss how I may be able to contribute to
your organisation. I will call you next week to arrange a time to meet at your convenience, but please do not hesitate to contact me at [insert email address and mobile number].

Kind regards,

[Your name]

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Free cover letter examples and expert-approved guides

Free cover letter examples and expert-approved guides

Crafting a general cover letter is essential for a strong job application; however, not all cover letters are created equal. 

At cvapp.nz, we're dedicated to helping Kiwi job-seekers achieve their professional goals. If you're looking for a customisable, professional cover letter template to help elevate your job application, our user-friendly tools and templates make creating successful cover letters a breeze. Let’s begin!

Dear Mrs. Knight, 

If you're looking for a Sales Assistant with a passion for tech and a deep understanding of the latest trends and advancements in the industry, I'm the tech-savvy sales professional you're looking for! My name is Teina Te Hira, and  I am confident that my unique blend of skills and experiences make me the ideal candidate to support your team and elevate the customer experience at Connect Tech.

I have a proven track record of successfully promoting new products and technology solutions, resulting in a 20% increase in the adoption of cutting-edge products by customers. My ability to communicate the features and benefits of products in a clear and engaging manner has been instrumental in driving sales and enhancing the overall customer experience.

In my previous role as a Sales Assistant, I spearheaded initiatives that led to a 25% increase in monthly sales revenue within the first quarter. By leveraging my strong interpersonal skills and product knowledge, I was able to effectively identify customer needs and tailor recommendations that resulted in a 30% boost in upselling opportunities. These achievements not only demonstrate my ability to drive revenue but also my commitment to providing exceptional service that exceeds customer expectations.

In addition to my sales skills, I'm a team player who thrives in a dynamic and fast-paced environment. I have a collaborative spirit and enjoy working closely with staff to achieve common goals. Through my strong organisational skills, I have streamlined inventory management processes, reducing stock discrepancies by 15% and ensuring a more efficient workflow that optimises the customer shopping experience.

I am incredibly excited about the opportunity to bring my passion for technology, sales expertise, and customer-focused approach to the team at Connect Tech. I believe that my proven track record of driving sales growth, authentic sales demeanour and commitment to fostering a positive team environment make me the perfect fit for the Sales Assistant role.

Thank you for considering my application. I would love to discuss how my skills and experiences align with the needs of Connect Tech. Please feel free to contact me at your earliest convenience. I hope to hear from you soon. 

Ngā mihi nui, 

Teina Te Hira

Our best cover letter examples

Keen to see what a great cover letter actually looks like? Check out our top-ranked cover letter examples: 

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  • Customer Service Representative Cover Letter Example
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  • Internship Cover Letter Example
  • First Job Cover Letter Example 

Essential features of an impressive cover letter: 

A well-structured and organised cover letter is essential to effectively showcase why you're the ideal candidate for the job. To really impress potential employers, your cover letter should be both visually appealing, well-formatted and organised. Here are the most important components to include in your cover letter:

  • Header: Your cover letter's header, positioned at the top or sometimes on the side of your cover letter, features your name, contact details, and any relevant links to professional websites. The header is essential for helping your cover letter stand out and enhancing the cover letter’s overall visual presentation. 
  • Greeting: The greeting of your cover letter should be personalised to the person who will be reading your cover letter. We recommend using a polite and friendly greeting and using the name of the potential employer when known to help establish a connection with the reader. 
  • Introduction: Your cover letter introduction should grab the attention of potential employers and make them want to learn more about you. It’s essential to include both the company name and the specific position you’re applying for in this section.
  • Body paragraphs: The body paragraphs of your cover letter provide room for you to detail your accomplishments and essential qualifications for the role. This section is often considered the most important component of your cover letter. 
  • Conclusion & sign off: The conclusion of your cover letter usually includes a strong call-to-action statement that encourages employers to reach out to you at a later stage. In this section of your cover letter, you should reiterate your passion for the job role, and sign-off with an appropriate farewell, such as “Yours sincerely,” or “Ngā mihi nui.”

customer service cover letter nz

  • Care Assistant Cover Letter Example

Get noticed and hired faster by using this Care Assistant cover letter example. This cover letter has been especially designed for Care Assistant roles in 2024. We make it easy to make effortlessly stunning cover letters quicky and efficiently.

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Get noticed and hired faster by using this Physical Therapist cover letter example. This cover letter has been especially designed for Physical Therapist roles in 2024. We make it easy to make effortlessly stunning cover letters quicky and efficiently.

Physical Therapist Cover Letter Example

Expertly-designed, free professional templates

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CVs and cover letters

Take the hard work out of writing your CV and cover letter. Get advice about what to write, support to show you what to do, and free templates you can use.

When you apply for a job, employers will look at your:

  • CV, to see your skills, any qualifications, and your work history
  • cover letter, to find out what kind of person you are and why you want this job.

They'll use this to decide if they want to interview you, so it's really important to make a good impression.

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How to write a cover letter

Careers.govt.nz has great advice about:

  • what your cover letter needs
  • how to make it look good
  • templates you can use.

7 cover letter openers to land you an interview

When your job application is jostling for attention, a great cover letter can set you apart from the crowd – so starting out with strong opening lines is key.

A letter that grabs the employer’s attention from the first paragraph will give you a far better chance of scoring an interview.

“If a recruiter is finding it difficult to cut down their shortlist due to a number of really strong candidates, then the cover letters may help them narrow down that list,” says Leah Lambart, a Career Coach at Relaunch Me.

Research for SEEK shows nearly 2 in 3 (62%) employers say a customised cover letter impacts their decision of hiring the applicant. And nearly half (47%) of employers think a personal introduction that’s relevant to the role is one of the most important things for applicants to do in their cover letter.

A great opener to your cover letter can help you show both your genuine interest in the role, and your skills – so it’s worth putting some extra effort into those first few lines.

How to start out strong with your cover letter

So, how do you convince the employer that you’re the right person for the job in the first few sentences?

“Be confident that you have the skills and attributes to be successful in the role,” Lambart says. If you’re unsure how to convey that, preparation will help.

  • Read the job ad closely: Take time to fully understand what the employer is looking for in an employee. Make a note of the key requirements and check back after you’ve written your letter draft to ensure you’ve covered them all.
  • Sell your soft skills:  Don’t just write about your technical skills, qualifications and experience, Lambart says. Also show that you have the soft skills, like communication and flexibility , that they would desire in an employee.“It’s particularly important not to overlook this for technical roles in IT, engineering or data analysis,” she says.

When you start writing, it can help to think about your 30-second-elevator pitch and ask yourself:

  • What can I do that this employer would really want?
  • Why am I best for the role and organisation?
  • What experience and strengths can I highlight?

“At the end of the day, your cover letter needs to convey three things: that you can do the job, that you want the job and that you will fit into their organisation,” Lambart says.

Cover letter opener ideas

With all this in mind, it can still be hard to start writing your cover letter when you’re staring at a blank screen. To get you started, here are some ideas for opening lines that you can adapt to your situation:

  • Highlight the job title and your achievements:  Get right to the point and highlight your background, says Pete Noblet, senior regional director at Hays. ‘As a Social Media Consultant for [Company A], I manage many digital media channels to help drive engagement and brand awareness with consumers. By implementing new social media marketing initiatives, I have tripled our audience on Facebook and doubled our followers on Twitter. This has led to an increase in website traffic, lead generation and sales.’
  • Show your knowledge of the industry and its challenges . Lambart suggests an opening such as: ‘With 10+ years’ experience in the wine industry, representing international brands in global markets, I have developed a strong network of customers across hospitality and retail. I understand the challenges faced by both sellers and suppliers in navigating international supply chain logistics, accessing new markets/products and optimising commercial performance. I’m excited by the potential for digital solutions to transform the wine industry and recognise [Company X]’s emerging leadership in this space.’
  • Show your genuine interest in the role and explain how the role will enable you to follow your career interests, Lambart says. ‘Having worked as a senior Procurement Specialist for diverse businesses, primarily in the SME sector, I am keen to join [Company X] to develop my procurement career within a large and complex multinational FMCG business. The dynamic nature of this role and the opportunity to be actively involved in value chain analysis and value engineering is of particular interest to me, as I have a natural aptitude for analysis and critical thinking.’
  • Use keywords . Employers love keywords, Noblet says, and they’ll also be picked up by automatic applicant tracking systems. ‘Written and verbal communications are two of my key strengths. My extensive experience in public relations has honed my skills in media relations, social media, community engagement and leading a team. By combining these skills, I believe I am the best candidate for the position of Communications Manager.’
  • Refer to your network of contacts . Name dropping can work well, Noblet says. ‘My name is _____ and recently I spoke to your Communications Coordinator, _____, who informed me about the opening in your human resources department. She recommended I contact you about the position because of my strong interest in HR.’ However, Lambart adds: “Be wary of name dropping if it’s possible that the person won’t remember you.”  
  • Show you’re informed . Employers are impressed if you’ve taken the time to research the company, Noblet says. ‘Your company has recently been featured in the Sydney Morning Herald and the AFR because of your partnership with not-for-profit [Company A]. The articles have inspired me to seek employment with your company and I would like to apply for the position of Receptionist.’
  • Show your enthusiasm . Employers love to see potential employees who are excited about the company and are genuinely interested in what the company does. “If you’re applying for a graduate program, try to avoid being generic. Explain why this organisation stands out from their competitors,” Lambart says. ‘I was excited to find an opening in IT with [Company X] because of your work with data analytics. I have been watching for openings at your organisation for a while now. I’m an ideal candidate for this position because it combines my experience with IT and data analytics.’

More cover letter tips to keep in mind

Lambart also has a couple of other pieces of advice to consider when crafting your cover letter opener:

  • Mention leaders in the organisation you admire . “You might highlight that you recently listened to a podcast where the CEO was interviewed which really inspired you,” Lambart says.
  • Match the language used in the job ad and on the company website , Lambart says. For example, if the company refers to “client service” on their website, use that term in your letter, rather than “customer service”.
  • Even if a job ad doesn’t ask for a letter, write one anyway , Lambart says. “It shows that you’re serious about the job and not just sending out resumes all over town. It’s also a great way to clearly demonstrate that you meet the criteria for the role, have done your research on the organisation and have a genuine interest in both the role and the company.”

When there’s strong competition for a role, your letter can set you apart from other candidates and help you land an interview. Using the opening lines of your cover letter to showcase your genuine interest in the role, your knowledge of the industry and your soft skills will tell employers why you’re a great fit for the role, right from the start.

Source: Independent research conducted by Nature of behalf of SEEK, interviewing 4000 Kiwis annually. Published November 2021.

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COMMENTS

  1. Customer Service Representative Cover Letter Example

    This cover letter has been especially designed for Customer Service Representative roles in 2024. We make it easy to make effortlessly stunning cover letters quicky and efficiently. 4.9. Average rating. 79 people've already rated it. Edit This Cover Letter. Customer service representatives are essential in ensuring customer satisfaction and ...

  2. How to write a cover letter

    To make your cover letter look good: use a black, easy to read font in one size. use simple language and be warm and friendly. use positive phrases like 'I have' and 'I can'. use bullet points to list information. avoid weak words like 'some knowledge' or 'fairly experienced'. avoid starting each sentence with 'I'. avoid repeating your whole CV.

  3. How to write an NZ cover letter (with examples and templates)

    1. Your contact info, the date and the business' address. At the top of your cover letter should be: Your full name, contact details and home address. The date you submit the application. The business' postal address. It should look like this: Head up your cover letter like this. 2.

  4. Customer Service Cover Letter Example & Free Template

    Here are good examples of some customer service achievements in a cover letter backed up with hard numbers: Make your accomplishments stand out by describing them with hard numbers. Even if the job description asks you to write a simple, short cover letter, you should include hard numbers to make your application stand out. 3. Show your passion ...

  5. CV and cover letter templates

    Save and name your templated CV and cover letter. When you download the templates, remember to save them on your computer as a Word document and a PDF. Employers may need either format. Name your documents with your name, the application date, and the job you're applying for. For instance, "Mere Smith 1 Oct 2023 Water Engineer CV".

  6. Free cover letter template

    Free cover letter template. A cover letter is all about making a great first impression and giving your job application the best chance of making progress. A well-written cover letter will encourage a potential employer to read through to your resumé and get in touch to find out more or set up an interview. We've come up with a template to ...

  7. Customer Service Cover Letter Examples For 2024 (20+ Skills & Templates)

    Here are the 5 steps for writing a job-winning Customer Service cover letter: 1 Start with a proven cover letter template from CoverBuild.io. 2 Use ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to. 3 Start your cover letter with a personalized greeting for the hiring manager or team name.

  8. Customer Service Cover Letter Tips & Examples to Land Your Ideal Role

    Entry Level Customer Service Cover Letter Example. Dear [Hiring manager name], My name is [Your name], and I am writing to express my interest in the [Role title] position at [Company name]. I am drawn to the role because [Insert interest] and my skills with [Insert relevant skills] make me an excellent candidate.

  9. Customer Service Cover Letter Example (+ Full Guide for 2024)

    Top ↑ Customer Service Cover Letter Example 5 Steps to Writing a Customer Service Cover Letter #1. Put Contact Information in the Header #2. Address the Hiring Manager #3. Write an Eye-Catching Opening Statement #4. Use the Cover Letter Body for the Details #5. Wrap It Up Professionally 3 Essential Cover Letter Tips for Customer Service ...

  10. How to write a cover letter

    Quick tips for improving your cover letter. Use clear, concise language. It's best to avoid complicated or flowery wording. Avoid overly long sentences. Try reading it aloud to see if there are any you struggle with. Always tailor your cover letter to the job. An application is all about showing how you're a good fit for the role on offer ...

  11. How to write a cover letter: (NZ) tips & examples · CVapp.nz

    Finally, sign off professionally with a closing such as "Sincerely," "Best regards," or "Ngā mihi nui," followed by your full name. Remember, each part of your cover letter should be crafted to support the main objective: convincing the employer that you are an ideal candidate worth interviewing.

  12. PDF What to include Template

    Include the date you send the letter. Their contact details Write, in this order: • the name of the person • their job title • their organisation and address. Contact person Address the person by their name if possible. Contact the organisation and ask. If you cannot find the name, put "Dear hiring manager". Reason for the letter

  13. How To Master a Cover Letter for New Zealand [Examples & Tips]

    Address the cover letter to the right person, e.g., the hiring manager or recruiter. Be clear and concise. Have a structure in the letter - beginning, middle, end. Use active words to describe your work - accomplished, achieved, led, created, increased, identified. Finish with a call to action and ask for a meeting.

  14. Customer Service Representative Cover Letter (Example and ...

    Here are some guidelines to help you craft your customer service representative cover letter: 1. Share your primary contact information. Create a header at the top of your cover letter that contains your contact information. Include your full name, a professional email address and your phone number.

  15. Cover letter templates

    Download our free cover letter templates. Cover letter template 1: Response to a job ad. Cover letter template 2: Response to a job ad. Cover letter template 3: Letter to a recruiter on LinkedIn. Cover letter template 4: 'Cold contact' prospecting letter to a hiring manager.

  16. 30+ Perfect Cover Letter Examples & Samples (NZ): Filter by Job

    Expertly-designed, free professional templates. Select Template. 4 out of 5. 30+ Great Cover Letter Examples 2024 Free, expert-approved Cover letter Samples and guides Create professional cover letters in minutes.

  17. How to Write a Cover Letter: Template & Tips

    Simply sign off with: "I have attached my resume and look forward to speaking to you further about this opportunity.". Or "I look forward to hearing from you to discuss this role further." Finally, as you'll see in our cover letter template, you can close with the widely accepted "kind regards" or "sincerely".

  18. How To Write A Cover Letter

    step 4: include a call to action. Your cover letter must finish on a strong call to action, encouraging the potential employer to look through your resume and to contact you to arrange an interview date/time. Here's an example of what and how to include a strong call to action at the end of a cover letter: "Please see attached my resume.

  19. CVs and cover letters

    A free service to help you write or rewrite your CV and cover letter. It's run by the Auckland Business Chamber, and it's available online and by phone throughout New Zealand. You can sign up if you're getting Jobseeker Support or Sole Parent Support. If you've been getting one of these benefits for less than 12 months, you can sign up through ...

  20. PDF Cover Letter Example

    the quality of service I have received. I am enthusiastic and professional, and I believe I would fit well into the company's team culture and contribute to the ongoing success of the sales department. For the past two years I have worked as a sales assistant at a busy shoe store, which has enabled me to develop excellent customer service skills.

  21. 7 cover letter openers to land you an interview

    Using the opening lines of your cover letter to showcase your genuine interest in the role, your knowledge of the industry and your soft skills will tell employers why you're a great fit for the role, right from the start. Source: Independent research conducted by Nature of behalf of SEEK, interviewing 4000 Kiwis annually.

  22. Six cover letter examples

    standard cover letter: candidates with some experience looking to transition into a similar role. Dear (hiring manager's name), I am writing to apply for the position of (job role) at (company name), as advertised at (the place where you found the job listing). I believe I would be an ideal candidate for this position, having had five years ...