customer service cover letter nz

• Customer Service Representative

Customer Service Representative Cover Letter Example

Customer service representatives are essential in ensuring customer satisfaction and brand loyalty for any business. If you’re a professional in customer service, you’re at the frontline of a company. From providing assistance, resolving issues, and offering support to customers, you’re ultimately shaping their perception of a brand or company. Basically, you’re the MVP! Go you! Writing a customer service representative cover letter isn’t always easy, but at cvapp.nz, we’re here to take the hassle out of cover letter writing. To secure your next job in customer service, you’ll need to structure your cover letter the right way. Here’s what you’ll need to get started:

• Introduction
• Body paragraphs

Ready? Let’s begin! 

Dear Mrs. Manning,

He aha te mea nui? What is the most important thing in the world? He tangata, he tangata, he tangata: It is people, it is people, it is people. Serving people has long been a passion of mine, and it is with great gratitude that I am writing to express my interest in the customer service representative position at Kowhai Co Solutions. My name is Ashlee Holt: I'm an enthusiastic, community-centred and motivated student with a passion for providing exceptional customer experiences.

My professional background includes several years of experience working in customer service roles where I have developed strong communication skills and a deep understanding of customer needs. I'm confident that my skills and experience make me an ideal candidate for this position. I take pride in my ability to handle various customer inquiries and concerns and always strive to provide prompt and effective solutions. After more than five years of serving in customer-service roles, I have learned the importance of being able to effectively resolve customer issues and ensure customer satisfaction.

In my previous roles, I've worked with colleagues to meet deadlines and exceed targets. I'm confident in my ability to handle a fast-paced and demanding work environment, while maintaining a high level of attention to detail. I'm committed to expanding my knowledge of your company's products and services so that I can be an effective representative for your brand.

I am looking to join a dynamic and customer-centric organisation like Kowhai Co Solutions, where I can utilise my skills and contribute to your ongoing success. I firmly believe that my passion for customer service, combined with my strong work ethic and dedication, make me an excellent fit for your team.

I would love the opportunity for an interview to further discuss how my skills and experience align with your company's goals.

Best wishes, 

Ashlee Holt

Cover Letter Header

Ahhh, yes: the cover letter header! Potential employers often pay extra special attention to the header as they review a cover letter, so it’s important that you choose a header with a style and format that is most appropriate to the customer service role you’re applying for. The header is where you provide essential contact information, such as your name, current job title, phone number, email address, and sometimes links to professional networking platforms like LinkedIn. Additionally, you have the option to include links to other websites that showcase any professional skills you have or your mailing address, but these are typically always optional. 

Cover Letter Greeting

From the outset, the cover letter greeting might seem unimportant – but from the perspective of a potential employer, how you’re greeted matters! It's important to choose a formal and polite greeting, such as "Dear Mr. Wilson" or "Tēnā koe, Miss Parker." If you know the name of your potential employer, it's always best to include it as including the name of employers adds a personal touch, making your cover letter more personable and engaging. Addressing your potential employer by name can also show that you have taken the time to research and understand the company. 

Cover Letter Introduction

The introduction provides potential employers with a snapshot of your professional identity, motivations for pursuing the job role, and why you’re the perfect candidate for the position. It’s also a valuable opportunity to showcase your professional persona and give employers an understanding of the professional value you can provide to their company. Before you begin writing your introduction, we suggest researching the company and thoroughly reading over the job description. This will allow you to align your introduction with their expectations and prepare you for any potential interviews with employers. You don’t need to stress about elaborating on the details in your introduction, as this is what your body paragraphs are for. The main thing to remember is that a well-crafted introduction can make a strong first impression and set you apart from other applicants, so take the time to get it right!  Check out a great example of an introduction below: 

Cover Letter Body Paragraphs

In the body paragraphs of your cover letter, it's essential to present yourself as a perfect fit for the customer service role you're applying for. We know you’re amazing, now it’s time to convey your skills to employers! You'll want to provide employers with any relevant details of your work history and educational background and link them to the specific job requirements listed in the job description. You can emphasise any outstanding achievements or accomplishments or describe situations where you went above and beyond to deliver exceptional customer service. 

To truly stand out, you can also tailor your examples to align with the specific needs and values of the company you're applying to. Research their mission statement, company culture and any recent accomplishments, and incorporate this information into your cover letter. By demonstrating your understanding of the company's objectives and articulating how you can contribute to their success, you position yourself as the best fit for the customer service role you’re applying for. Need extra inspiration for your body paragraphs? Check out the example below! 

Cover Letter Conclusion 

We've reached the end of your cover letter: good job! Your conclusion should include an effective call-to-action statement and gratitude for the time and consideration employers took when reviewing your cover letter. What’s a call-to-action statement? It’s a prompt that encourages employers to reach out, such as “I’d love to discuss this opportunity with you further, are you available next week?” Check out our customisable example below to see how this is done! 

When closing your cover letter, choose a warm and friendly sign-off such as "best wishes" "ngā mihi nui," or "yours sincerely." Once you’re done, you can go ahead and proofread and pat yourself on the back. 

Good luck – you got this!

Expertly-designed, free professional templates

Customer Service Cover Letter Tips & Examples to Land Your Ideal Role

Published: August 10, 2022

The best cover letters  highlight your skills and abilities and leave recruiters and hiring managers interested in and eager to learn more about you, your skillset, and your ability to succeed in the role they’re hiring for.

In this post, discover everything you need to include in a customer service cover letter to leave a lasting impression, including:

What to Include in a Customer Service Cover Letter

Customer service cover letter example, entry-level customer service cover letter.

• Entry-Level Customer Service Cover Letter Example

Best Practices for Writing a Customer Service Cover Letter

When writing a customer service cover letter, it’s essential to include information highlighting your skills and abilities in the customer service industry.

Some key information to include is:

• Your interest in the role you’re applying for and why you’re interested in it.
• Relevant customer service experience you have and the responsibilities you’ve held in your previous related roles.
• The specific skills you’ve developed and perfected that make you an excellent fit for the roles you apply to. It’s important to get as specific as possible for each position, as a generic cover letter not relevant to the role won’t help you stand out.
• Any awards or recognitions you’ve received for your customer service skills as they demonstrate your ability to be successful at the job and that you possess the qualifications hiring managers are looking for.
• The qualities you have that make you an excellent team player.
• The passion you have for customer experience.

It’s mentioned above, but it’s worth driving home that anything you include in your customer service cover letter should be specific and related to the role you’re applying for. Aim to create a new cover letter for each position so you can call attention to your skills that will help you fulfill the role expectations for each job.

Let’s go over an example of a high-quality customer service letter.

Dear [Hiring Manager Name],

My name is [Your name], and I am a seasoned [Industry] professional with over [Number] experience. I am very interested in [Position] at [Company name], and my experience in [Previous customer service experience] makes me an excellent candidate. I believe my [Insert role-relevant skills] can help [Company Name] achieve [Desired goals for role].

In my current role as a [Your current role] at [Current company], I’ve achieved results with [Insert achievements or data that shows expertise]. I’m eager to bring these skills to [Insert position] and help customers achieve success.

Additionally, [Insert other relevant experience or skills related to the role].

I look forward to further discussing my past achievements and how they will help me succeed as [Insert role title].

Thank you for your time and consideration.

[Your Name Here]

If you’re applying for a customer service position and haven’t yet held any customer service roles, not to worry. Below we’ll explain why.

If you’re applying for an entry-level customer service position but you don’t have significant customer service experience, you can still write a cover letter that highlights you as a standout candidate.

Take care to mention:

• The transferable skills you have that relate to the customer service role you’re applying for. For example, you’re a skilled communicator, which can come in handy when talking to customers over the phone or in person.
• Any customer service or related training you’ve received, even if it’s minimal. This shows a commitment and genuine interest in the role you’re applying for.
• Any relevant coursework or extracurriculars that have helped you develop the necessary skills for the role.
• Your passion for helping others and resolving issues, which are key qualities in any customer service professional.
• The qualifications that make you a good team member because, regardless of experience, you’ll be working with people.

Overall, highlighting any of your strengths, even if you don’t have direct experience, shows recruiters and hiring managers that you’d be an excellent fit for the role and what you can contribute to their company. Let’s go over a sample entry-level customer service cover level that you can use for inspiration.

Entry Level Customer Service Cover Letter Example

Dear [Hiring manager name],

My name is [Your name], and I am writing to express my interest in the [Role title] position at [Company name]. I am drawn to the role because [Insert interest] and my skills with [Insert relevant skills] make me an excellent candidate.

My relevant customer service experience is with [Explain applicable or transferable experience], and I believe this would allow me to excel at [Insert role requirements]. I’ve been recognized for [Insert data or achievements that demonstrate skill set], and I’m eager to achieve the same results for [Company name].

As I look forward to my next chapter, I hope to apply my experience and perspective to help the [Company Name] team hit and exceed goals. I admire [Company Name]’s commitment to [Business Priority] and feel passionate about your mission to [Company Mission Here].

Attached is my resume for further review, and I look forward to further discussing my experience and how my background fits [Company name] needs.

Thank you for your time and consideration,

[Your Name]

Above, we’ve outlined key elements to include in your customer service cover letter, whether you have years of experience or are just getting started in the field. Regardless of the type of letter you’re writing, though, there are always best practices to keep in mind.

• Always address the letter to a specific person, if possible. If you can’t find a hiring manager's name , you can say something like “Dear [company name] recruiter” or Dear [position title] Hiring Manager.”
• Use a professional tone throughout the letter, but you can also display your unique personality without being informal.
• Keep the letter short and to the point — recruiters and hiring managers are busy and might be reading through a lot of applications, so they’ll be appreciative of a concise letter that stays on track.
• Always highlight your relevant skills, experience, and qualities.
• Use concrete examples to back up your claims.
• Edit carefully for grammar, spelling, and punctuation errors.

A bonus tip and a unique way to leave a lasting impression with your cover letter is to tell a story. You can call out an experience that makes you uniquely qualified for the role, a story that expresses your interest in the company and what led you to them, or a story about a significant customer service-related experience you excelled at.

An excellent customer service cover letter gets you hired.

An excellent customer service letter leaves an impression on hiring managers and recruiters and can get you hired. Follow the tips and best practices we’ve mentioned above, and you’ll likely find yourself getting interviews that land you new customer service roles.

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Customer Service Cover Letter Example (+ Full Guide for 2024)

You’re a professional problem-solver with a knack for keeping customers happy.

As a customer service professional, you know just how important saying the right thing is, whether it’s face-to-face or by chat, email, or phone call.

Yet, when it comes to your cover letter, you’re stumped.

You just can’t seem to write one that conveys your expertise.

Don’t worry! We’ve got you covered.

In this article, we’re going to show you:

• What a Perfect Customer Service Cover Letter Looks Like
• 5 Steps to Writing the Best Customer Service Cover Letter

3 Essential Cover Letter Tips for Customer Service Workers

Let’s dive in!

Customer Service Cover Letter Example

5 Steps to Writing a Customer Service Cover Letter

You’ve seen what a great customer service cover letter looks like, and now it’s time to write your own.

All you have to do is follow these simple steps to nail it:

#1. Put Contact Information in the Header

You should always start your customer service cover letter with your contact information. This should be placed in your cover letter’s header, just like on your resume .

Here’s what you should include:

• First and Last Name. Your full name should always be at the top of the page.
• Professional Title. Match the professional title on your cover letter to the exact job you're applying for. The hiring manager is probably sifting through hundreds of applications for different positions, so when you’re clear about the exact position you’re writing about, it makes the process easier for everyone.
• Email Address. Choose an email address that’s both professional and simple, like some combination of your first and last name. The quirky email address you created in high school won’t do. (e.g.: [email protected] doesn’t belong on your cover letter, but [email protected] is fine.)
• Phone Number. Make sure the number you provide is accurate so that the hiring manager can easily reach you. If you’re applying for a job abroad, make sure to add the dial code in front of your phone number.
• Location. Your city and state or country are usually enough information. But if you’re applying for a remote job or looking to relocate, specify so on your customer service resume .
• Relevant links (optional). You can add links to any relevant websites or social media, such as your LinkedIn profile.

Once you’re ready with your own contact information , it’s time to add the hiring manager’s.

Here’s what you should list:

• Company Name. Write down the name of the company you’re applying to.
• Hiring Manager’s Name. If possible, write down the name of the hiring manager for the department you’re applying for. Check the job ad, the company’s website, and their LinkedIn page to find out who it is.
• Hiring Manager’s Title. If you find the hiring manager for this specific job ad, and you see they’re the head of the department, write that as their title instead of “Hiring Manager.”
• Location. The city and state or country are the most vital information here, especially for companies that operate globally. You can optionally add the exact street name and number of the company if you want to be more specific.
• Email address (optional). If possible, find the hiring manager’s email address and add it here.
• Date of Writing (optional). Add the exact date you wrote your cover letter for a professional touch.

#2. Address the Hiring Manager

After adding all the relevant contact information, you should specifically address your cover letter to the person who’ll be reading it.

And we don’t recommend using the generic “To Whom It May Concern."

The way you address your cover letter can leave a positive impression on the hiring manager—if you do it right, that is.

So first, do some research. Check the job listing, company website, or LinkedIn profile and find the hiring manager for the department you’re applying to. This way, you can find their name and email address.

Then address them formally. We recommend using Ms. or Mr. , followed by their last name. But if you aren’t sure about their gender or marital status, you can just use their full name instead. For example:

• Dear Ms. Salgado
• Dear Juana Salgado

If you can’t find any information about the hiring manager or head of the customer service department, you can just address your letter to the department or the company in general:

• Dear Customer Service Department
• Dear Customer Service Hiring Team
• Dear Human Resources Team
• Dear Head of Customer Service

#3. Write an Eye-Catching Opening Statement

Hiring managers spend an average of seven seconds looking at a candidate’s application before deciding if it’s worth reading all the way through. 

So making a good impression from the get-go is crucial to a successful customer service cover letter.

Your opening paragraph should always include your name and exactly why you’re interested in the role. Showing your passion for the industry or specific job is a great way to make hiring managers want to know more about you.

Researching the company goes a long way here. The more you know about the employer, the more you can highlight what a good culture fit you are for them. This shows the hiring manager you aren’t just randomly applying everywhere - you’re really interested in this specific position.

Depending on your level of experience, you can also start your cover letter with a notable achievement or the skills that make you a perfect fit for the role.

Just make sure this paragraph isn’t too detailed. What you want to do here is pique the hiring manager’s curiosity and get them to delve deeper into your cover letter’s details.

#4. Use the Cover Letter Body for the Details

The main body of your customer service cover letter is where you can go into detail about what really makes you a qualified candidate for the position.

The trick here is to not just repeat everything from your resume. This is the place to truly show off your professional skills and qualifications, so you have to really make this section count. Your job is to convince the hiring manager that you’re a better fit than the other applicants, so mention any achievements related to the field and use the job advertisement as a reference.

You can tailor your cover letter to the job advertisement by mentioning specific skills the company is looking for or how exactly you can contribute to their team. For example, if you’re applying for a tech-related customer service position, you should mention skills related to that instead of, say, your e-commerce experience.

Showing your knowledge about the company, their business model, or their industry can be a great plus. So, if you’re familiar with the company’s products or services, make sure to mention that on your cover letter to show them how and why you align with their mission statement or company culture.

Finally, remember to be enthusiastic. Specifically, try to convey your excitement for the role and how confident you are that you can contribute to their company with your specific skills and experience.

#5. Wrap It Up Professionally

Knowing how to end your cover letter is the cherry on top.

You want to make sure you’re leaving the hiring manager on a good note and that your conclusion won’t make them doubt everything you said so far.

The conclusion is where you should confidently recap why you’re a great fit for the role or summarize the skills that make you stand out from other candidates.

Then, after your conclusion, it’s time to include a call to action. Inviting the hiring manager to take action , such as discussing your application further, can leave a lasting impression and increase your chances of getting an interview.

Finally, make sure to sign off on your letter professionally. Choose an appropriate signature line, followed by your full name. Here’s what it looks like:

Please don’t hesitate to contact me at the provided email or phone number so that we may arrange an interview. I look forward to discussing my application in greater depth at your earliest convenience.

Best wishes,

But if you think “Best wishes” is overused, here are some other lines you can choose from:

• Kind regards,
• Respectfully yours,
• Thank you for your consideration,

You now know the drill with writing cover letters, so we’ve got some specialized cover letter tips to take your customer service cover letter to the next level.

#1. Match Your Resume

In the customer service industry, consistency is key.

You want your cover letter’s formatting and layout to match your resume as much as possible; otherwise, you might look sloppy and disorganized.

Your text and contact information should be aligned neatly on the page, and the font styles and sizes should be consistent throughout. On top of that, you have to set the margins and line spacing, all while making sure your cover letter never spills over to page two.

Or Use A Cover Letter Template Instead

But why not just skip all the hassle?

Just use our resume builder by selecting a resume template and cover letter templates to create a matching pair in minutes.

Our professional templates are created in collaboration with HR professionals from around the world, making sure your application meets all industry standards and looks beautiful.

#2. Mention Skills And Other Keywords

While you can do a great job describing your enthusiasm for the role and how your experience makes you a great fit, none of that matters if your customer service cover letter doesn’t mention enough keywords .

If you’re familiar with popular customer service software like ZenDesk or have specific skills the job ad might be looking for, like troubleshooting, make sure to add them. The hiring manager is going to be even more impressed by how much you want the job if you mention the right customer service skills.

#3. Proofread The Final Draft

You can have the perfect cover letter and still get rejected because of one slip.

One of the biggest cover letter mistakes you can make is not proofreading your cover letter before sending it.

Almost any recruiter out there will reject an applicant with typos in their cover letter. That’s a huge risk to take just because you’re too lazy to proofread.

Try using a spellchecking tool like QuillBot or Grammarly . Run the text of your cover letter through it several times, then check it one more time yourself.

You worked hard to get to this final step, so don’t risk letting a typo ruin your chances of getting an interview.

Key Takeaways

And that’s all there is to writing a great customer service cover letter!

Hopefully, now you feel more confident, and you’ll land your next customer service gig in no time.

But before we finish this article, let’s recap everything we talked about so far:

• Your cover letter should have a header where the contact information is clearly visible. Make sure everything you list is factually correct, or else you might miss an opportunity.
• Researching the company goes a long way since you can personalize the letter according to their company culture and address the hiring manager by name for a stronger first impression.
• Match your cover letter to your resume so your application looks neat and professional. This also makes the hiring manager’s life easier since they can distinguish your application’s documents from the rest.
• Always proofread your cover letter before sending it. Sloppy grammar and spelling are some of the biggest mistakes that candidates can make, which gets their applications tossed into the ‘no’ pile.

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Simple New Zealand

How To Master a Cover Letter for New Zealand [Examples & Tips]

Although you might don’t want to, yet in most cases, you need to include a cover letter when applying for a job in New Zealand. NZ cover letter is similar to other countries; it should show the company why you are the right candidate for the job. Take your time to write a personal and customized letter. Never send the generic one; this can ruin your application from the start.

A cover letter is a monumental part of your job application in New Zealand. A good cover letter should answer the main question, which is why the company should hire you. Additionally, it must provide information on how you can bring value to the company and help them with the challenges. A cover letter should showcase the relevant skills and experience you have.

In most cases, businesses and recruiters in New Zealand will require you to attach a customized cover letter. And it’s a good thing for you. In the end, the cover letter is a claim for the role – it’s your chance to highlight and match your experience against the job description and to clearly state what you can offer your potential employer.

If you are looking for a job in New Zealand, I would highly recommend going through the Job Hunter’s handbook made by Careers.govt.nz.

Table of Contents

Is a cover letter necessary in New Zealand?

Unfortunately, yes, you need to include a customized cover letter when applying for a job in New Zealand. Almost  half of the recruiters reject applications without a cover letter. A high-quality, customized cover letter tells the manager you are a dedicated professional. It should be only a page long.

A resume or CV alone can show your achievements and qualifications, but it can’t tell the story and explain why you choose this company in particular. That’s why we need a cover letter. It’s also a great tool to show your personality and motivation. It must show the employer you are an asset to their company.

Are you resigning from your previous job? Read how to write a proper resignation letter .

Resignation Letter in New Zealand (Examples + Template)

Tips and guidance for a winner cover letter

So what is a cover letter, and why it’s so important for your job application in New Zealand?

• Cover letter is your first point of contact with employers .
• It should fit on one page .
• It needs to explain why you want this job .
• It should relate to your CV .
• It should describe your relevant skills, experience, and accomplishments .
• It should show the evidence that you have researched the company and that you are the right candidate.

If you follow these simple statements, you should already be able to create a decent letter. Yet, if you want more, read this article to the end and follow the advice.

The winning tactic here is focusing on  them , not just on  you,  which will ultimately make you stand out from other applicants

When writing your cover letter, pay attention to the following:

• Do very extensive research about the company. Show it in the cover letter.
• Reflect on the company’s vision.
• Highlight specific achievements and successes that show you can address the challenges the employer is facing.
• Show your personality.
• Prove that you understand the challenges of the company.
• Explain your motivation and fit for the position.
• Presents how your skills and experience as a solution for the company.
• Create a list of job keywords that are mentioned in the job ad. Include them in the cover letter.
• Address the cover letter to the right person, e.g., the hiring manager or recruiter
• Be clear and concise
• Have a structure in the letter – beginning, middle, end
• Use active words to describe your work – accomplished, achieved, led, created, increased, identified
• Finish with a call to action and ask for a meeting.
• Try to be funny
• Send a generic cover letter — customize each one for the specific job.
• Forget your full contact details
• Generic and boring opening paragraph
• Copy-paste from the CV or job ad
• Start every sentence with “I”
• Write more than one page

Looking for a job? Check out the best recruitment agencies in New Zealand .

Best Recruitment Agencies in New Zealand 2024

1. Research about the company and position

Your knowledge about the company you are applying to work for is crucial. You must also know all the essential details about the advertised position and how your skills and experience fit in.

When someone reads your cover letter, they must be sure you are the right candidate for this position and for this company. That’s why you must include as many tailored to the job ad details as possible (yet not too many).

So, look for information on the company, its key products or services, its mission, and anything else that gives you an insight into them. Notice the most important details and mention them in the cover letter where appropriate.

You might want to check out the company’s website, its executives’ Twitter feeds, and LinkedIn profiles.

The culture of the organization is vital to note. This will influence your communication style. For instance, you might be more casual with start-ups or advertising agencies but more formal with banks and large corporations.

2. Show how you can help

A company hires you to solve a problem or to help with challenging tasks they are unable to manage. Point out the things you can do for a company and which potential results it might bring. Or maybe you already were challenged with similar tasks? Mention it in your cover letter!

3. Why are you a perfect fit?

The second paragraph of your cover letter should give a clear idea to the reader why you are the one and that you will satisfy the company’s specific needs.

Here you should match the keywords mentioned in the job ad with your skills and experience. You also must show the hiring manager why you want this job, not just any job. Include all the enthusiasm and passion you have.

Match your skills with a job ad

Highlight the key skills and qualities in the ad, e.g.:

• strong written and verbal communication
• technical skills
• analytical thinking
• team player or teamwork
• problem-solving
• time management
• knowledge of software & tools
• specialized or technical competencies
• high level of computer competency
• ability to work well under pressure
• enthusiasm and initiative
• excellent customer service

Include them in the cover letter with real-life examples.

Connections matter in New Zealand

About 70% of all jobs in New Zealand are so-called hidden. They are simply not advertised because hiring managers seek candidates within the company, their circle of colleagues, and people they know before they post a job ad. For that reason, having connections in New Zealand is very crucial.

You are more likely to be invited to an interview if you know a friend of a friend and they got a reference they you rather than just based on your qualifications and experience.

That might be good news for some and bad news for others. Nonetheless, it’s highly recommended to start networking as soon as you land in New Zealand. Join groups, participate in social and professional events, work on your Linkedin profile, and just be proactive.

And if you are lucky to know someone in the company you are applying to work for, mention it in the first sentence or two of your cover letter.

Don’t forget to include

Your cover letter shouldn’t miss these small but key elements:

Your personal value and personality

While skills and experiences are indeed critical, New Zealanders love human connection. If they find you an interesting and nice person, they are more likely to move forward with your application.

Try to be personal in your cover letter; tell them more unique things about you and your experience. Avoid being general at any cost.

Reflect on your experience that relates to the job ad and company profile. What challenges have you faced, and how did you solve them? You also want to provide evidence of the things you mention by using concrete examples, situations, numbers, and facts. For example:

“During the last quarter, my company was challenged by the supply shortage of …We have had 200% more orders than we can ever fulfill. To solve this problem, I was on the lookout for new suppliers for several weeks; after dozens of selling calls, I finally managed to sign a contract with our best supplier so far. I will never come across them otherwise.”

Your enthusiasm

In many cases, people don’t get hired because they aren’t enthusiastic and convincing enough. So, it’s not the lack of skills; it’s your desire and how you show it. If you make it as if it was your dream job, you are more likely to be invited. Avoid at any cost writing in a manner as you are doing a company a favor by working for them.

Hiring managers even say, “Enthusiasm conveys personality.” Some tips that help you to point out your enthusiasm include:

• Show that you have thought about the job and why you would like to work for them.
• Why is this company so brilliant? What they do the best? How they stand out?
• Mention their reputation, performance, and product.
• Remember, it’s about what you can do for them, not what they can do for you.

NZ cover letter structure

Following the formal structure when piecing together a cover letter is as much as important as its content. So, make sure you stick to New Zealand standards. Here is an example:

Dear [Ms. or Mr. Surname],

• Opening – Explain why you are writing this letter (add an interesting one-liner summarizing why you’re interested in the role and what you’d bring to their business.)
• Explain your interest in the job, show knowledge about the company and position
• Demonstrate your skills and experience related to the job
• Explain why you will fit into this role and which value you will bring to the company
• Sign off and offer them to contact you

Yours sincerely,

Your name – Andrew Black.

Make sure you check your cover letter via Grammarly for spelling and grammar mistakes!

Cover letter introduction

The introduction sentences will determine whether the hiring manager will read on or skip your resume. Start your cover letter in an unconventional way and hold the reader’s interest. Here are some tips for a stellar introduction:

• Highlight your achievements in the industry.
• Display your passion and enthusiasm.
• Mention some names and numbers.

A no-go cover letter introduction looks like this:

In response to your posting for the Digital Marketing Manager position, I would like to express my interest in participating in the recruitment process. As a digital marketing manager with 8+ years of experience, I am optimistic that I would succeed in this role.

Top cover letter example

Since you already know how to write the header, here is only the main part of the cover letter.

” I am writing regarding the Marketing Manager position you currently have open. As a marketer with over 5 years of experience managing small and larger teams, I would love to take a challenge and work for your company. Marketing is my passion, so it’s to achieve monthly goals, generate new leads & sales, and train the team for success.

In my previous role at (company name), I reached not only the set marketing goals but exceeded them by 80% and, in some months, even 120%. Your company (name) already has brilliant strategies in place, you use paid advertising, social media, and outreach, but I would add other channels to ramp up the reach and revenue. I am experienced and knowledgeable in the SEO scene; hence we can explore new opportunities for your business in this area of marketing.

My previous team of marketing assistants was great! I love to work with people and guide them in our current strategies. At the same time, responsibility for people does not make me stressed or scared but ignites my motivation to bring even better results so we can all be proud as a team.

Besides, my Master’s degree in Business taught me fundamental knowledge about organizations, management, strategy, and agility, which I would be happy to apply when working for (company).

It will be great to talk in person one day. You can reach me at 123456789 any time or via email at [email protected] to arrange an interview. Thank you for your consideration, I look forward to hearing from you.

Cover letter for a visa application

Im most cases, Immigration New Zealand, will request a cover or so-called motivational letter together with your visa application. This is generally a less complex document that you would write for the employer.

Your cover letter for a visa should include:

• Reasons why you are moving or visiting New Zealand
• How are you going to support yourself
• Demonstration of how you meet the criteria for the visa

The content of the cover letter will vary depending on the visa type you are applying for. If it’s, for instance, to join a partner in New Zealand, you should include your relationship to them and explain it briefly.

Therefore, your cover letter should target your visa category’s main requirements. 

When I was applying for a student visa, my cover letter described why I decided to study in New Zealand and what are my plans after my studies. Immigration New Zealand also mentioned in their requirements that the cover letter must include these details.

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The importance of cover letter, what is a cover letter.

Let’s go back to basics – what is a cover letter? A cover letter acts as a personal introduction in a professional setting. Usually, it’s a separate document that you attach to a job application along with your CV. You should use it to demonstrate your personality and summarise why you are the right person for the job, so the reader can consider the rest of your CV with this set up in mind.

Follow our tips for how to write a cover letter or download our cover letter template.

Why write a cover letter? 

The idea for writing cover letters for your resume is simple: it needs to be engaging enough for an employer to read to feel compelled to find out more about your skills and experience in your resume, before (hopefully) calling you in for an interview.

Not all candidates make the effort to write a tailored and personalised cover letter, so by making sure you write a cover letter that answers specifics needs in the job ad, it’ll help separate you from other applicants. In turn, giving you a greater likelihood of being shortlisted for an interview.  

Download your Cover Letter template 

Enter your details below to download your Cover Letter template. A copy of the template will be emailed to you shortly.

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Cover letter advice.

Recruiters & hiring managers often receive hundreds of applications for each job. You need to start with a great cover letter to gain attention. Learn how with this video from Hays.

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• Keep it succinct and relevant to the job you’re applying for. Your cover letter should not exceed five paragraphs. 
• State what your motivation is behind your application. 
• Just as you would in your CV,  use strong verbs  to demonstrate action and accomplishments, such as ‘organise’ or ‘supervise’. 
• Optimise the subject line. Also check the job description again, in case the employer asks applicants to include something specific in the subject line. 
• If you are applying for a job online rather than email, consider putting your cover letter and resume into the same document so they don’t get separated. 
• Remember, our cover letter template is free to download and can be used as another way to capture the attention of a recruiter or hiring manager and encourage them to more closely review your resume. Good luck.

How to write a cover letter | 7th content block | UB

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Resumes & cover letters: Cover letter templates

A cover letter is often your first communication with a potential employer, and therefore it is vital that when writing a cover letter  you make it compelling and professional from the very first line, marking you out as a candidate they need to contact.

A good cover letter is an opportunity to showcase your written communication skills and your motivation for applying for the role. Writing a cover letter customised to the job demonstrates you have taken the time to put some effort into your application. You can also use a cover letter as an opportunity to highlight and provide more detail on any specific skills or experience which are relevant to the role you are applying for.

To help you structure your cover letter, we’ve developed 4 free cover letter templates and cover letter samples you can use to write a cover letter that will catch the eye of hiring managers and recruiters and increase your chances of getting an interview. For additional tips and advice on cover letter writing, check out our article How to write a cover letter .

Download our free cover letter templates

Cover letter template 1: response to a job ad, cover letter template 2: response to a job ad, cover letter template 3: letter to a recruiter on linkedin, cover letter template 4: ‘cold contact’ prospecting letter to a hiring manager, related insights.

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How to start a cover letter: 6 attention grabbing intros + examples

A good cover letter intro is like a good espresso – short, sharp and energising. Here’s how to brew one of your own.

What you’ll learn:

• The contact information you should include in a cover letter
• The best greeting to use in a cover letter
• Attention-grabbing ways to start an NZ cover letter

A cover letter is your chance to prove you’re the perfect candidate for the role, and a vital step towards clinching that all important interview. 

But this won’t happen if the reader doesn’t get past the first sentence. Your opener needs to grab their attention, and make them hungry to find out more. 

Today, we’re going to answer your questions by exploring how to start a cover letter, NZ style. We’ll look at greetings, what to do when there’s no name in the job ad and some different approaches you can adopt. As well as examples, we’ve also included a download link for some free cover letter templates that you can take and use in your own job applications.

Will your readers fall at the first sentence?

What contact information should you include on your cover letter?

The first things you’ll see on a cover letter are the names and contact details information for both the intended reader, and yourself. These should be formatted like a letter (as in the old timey paper things we used to send before we had emails). If this doesn’t make sense, you can check out the templates linked above to see what we mean. 

At the top left of the cover letter, you should include:

• The manager's name 
• The manager’s job title 
• The company name 
• The physical address from the company

At the top right, you should include: 

• Your full name 
• Your email address 
• Your phone number

What is the best greeting for a cover letter?

Before you start working your wordsmith magic, you need to say hello … the right way.

You may see this section referred to as a ‘cover letter salutation’, but we’ll stick with ‘greeting’, because we aren’t from the Middle Ages. The ideal cover letter greeting looks like this:

• “Dear James Webster,”

Use ‘Dear’, because it’s a formal letter, and address it to the recruiter or hiring manager by using their full name. This is often included in the job listing, or can usually be found easily by stalking the company website.

How to start a cover letter without a name

We recommend putting serious time into finding a name when addressing your cover letter – this tiny bit of personalisation goes a long way. 

Even if you’re not 100% sure it’s right, no one will penalise you for addressing the letter to the head of the department the role sits within. If you’re applying to a really small business, you could even go with the owner – it shows you tried. 

Failing all of this, the next best option is, ‘Dear Hiring Manager’. While it lacks the personal touch, this greeting works because it’s basically invisible. It’s not as cold as ‘To whom it may concern’ (avoid this at all costs), and not overly informal like, ‘Hi there’.

Attention grabbing ways to start a cover letter

None of the below examples are better than the others, we just gave you a choice to fit your personal style, and the type of role you’re applying for.

1. Being energetic from the get-go

Enthusiasm for the role and/or company always goes down well. While it’s important not to come across as fake, when done well, this intro can really help you stand out .

“I was hugely excited to see the assistant restaurant manager role you’re listing on Trade Me Jobs. I’m an experienced head waiter, with a track record of effective leadership and a passion for delivering great customer experiences. What’s more, I’ve been a loyal customer of yours for years, and would love to join your team!”

Try adding some extra energy into your cover letter opener.

2. Leading with your values

While some careers (think doctors, teachers and charity workers) are considered ‘callings’, personal values are becoming increasingly important across New Zealand’s job market.

If you think it’s appropriate, a value-led cover letter can be highly memorable.

“Businesses should take climate change seriously. As a software engineering graduate with a passion for sustainability, I believe technology is key to making the commercial sector greener. Your reputation for pioneering this technology, and partnering with businesses to implement it, excites me, and I’d love to become part of your mission.”

3. Targeting an achievement

Evidence-backed success stories grab the reader’s attention, and get them thinking about the improvements you could make to their company. The trick here is to get your message over without appearing arrogant.

“In the last 18 months, I’ve beaten my quarterly sales target by a minimum of X%, every time. In total, this has brought in an additional $XX,XXX of revenue for the business. I’d love to bring this track record, and my passion for customer service, to the Sales Manager position listed on Trade Me Jobs.”

Highlighting a professional achievement can be a strong way to start your cover letter.

4. Mentioning a contact

If someone within the company recommended you apply for the job, make sure the hiring manager knows. Why? They see hundreds of applications a day, and if yours is backed by someone who’s already landed a job at the company, that means something.

“I was excited to learn about the Social Media Manager role from my former colleague, Lauren Irvine. She and I worked together running digital and social campaigns for a wide variety of companies at BUSINESS NAME. She thought my skills and personality would be a good match for your team.”

Another way to make your application easy for the hiring manager is by including a link to your online job profile , or portfolio of work. Today, employers often want to check out your digital presence, and this platform lets them build a better picture of you by viewing your skills and experience at the click of a button.

5. Expressing passion for what you do

Employers aren’t interested in someone who’s just turning up to earn a salary. They want to hire an employee who’s passionate about what their organisation does, and will bring this energy to work every day. Your cover letter is a great place to get this dedication across, as long as you get the tone right. Too gushy, and the reader might think you’re being disingenuous, too laid back and they might not feel the passion coming through. 

Example: 

“I’ve been passionate about conservation since my parents took me on a whale watching tour as a child. Throughout my schooling and career since then, I’ve been focussed on finding a role that allows me to help protect the wonderful marine wildlife we have here in New Zealand.”

6. Starting with a statement of belief

Of course, if you have particularly controversial views on the topic you want to make a statement about, it might be better to keep them to yourself at this early point in the application process. However, there are ways you can use this intro technique to demonstrate a grasp of current issues within your profession, and also your enthusiasm for the work. 

“We need to end the stigma around seeking help for mental health issues. As a counsellor, I strive to provide an environment in which people feel comfortable to talk about the challenges they face, regardless of their background or their concerns about receiving counselling.”

Other articles you might like

Along with your CV, a cover letter is essential to any NZ job application. Let's get you started.

Done right, your CV can be a powerful tool for helping you stand out from other candidates. Here, we’ll show you how.

A good CV can make all the difference to your job hunting hopes. Check out our must-read advice and free templates.

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Customer Service Cover Letter Example

Show off your skills with an expertly prepared Customer Service cover letter that gets results. View our cover letter example below and writing guidelines to get a head start in writing the perfect introduction for a Customer Service role.

Resume and Cover Letter Experts

Customer Service Cover Letter

If you work in customer service, you are used to assisting others, but now the shoe is on the other foot.

You’re applying for a new job, and they want a cover letter.

The thought of this may or may not cause you to lose your nerves, in either case, it is always a good idea to be prepared.

First, you can use a resume template to make a stellar to write your resume, then comes the all-important introduction to your application, the cover letter.

How do you go about writing your cover letter?

If you write an unoriginal and generic cover letter, you may as well consider your application rejected before you even submit it.

So, the question is,  how can you write a cover letter  that is original and show off all your best qualities as a  customer service representative ?

Luckily, there is a tried and tested method that will help you stand out from the other applicants.

In this guide, you’ll learn how to:

• Write a cover letter if you have work experience
• Write a cover letter if you have no work experience
• Write your cover letter if you have an employment gap

It’s your turn to receive great service, let us assist you to  write a great cover letter  to win over any hiring manager.

Before attempting your own letter, it’s always best to see an example. Review the cover letter example below, as well as a resume example.

Hiring Manager’s name

Company name

Company address

Dear Mr/Ms. [Hiring Manager Name]

I would like to apply for the Customer Service role currently being offered by [Company] because I think I would be the ideal fit for the position. I am confident that my proven capacity to work with clients both over the phone and in-person and over 5 years of customer service experience could be of real benefit to [Company].

In my current job with [Current Company], I have excelled at providing friendly and constructive assistance to customers encountering issues with payments, late deliveries, and damaged purchases. I have also been able to help raise my department’s customer feedback approval rating by over 10% during the last 3 months and have responded to an average of 65 calls per day.

I will be delighted to bring this same ethos of excellence to the team at [Company]. If you have any questions to ask me about my experience and the role itself, I would be more than happy to discuss them during a face-to-face meeting.

Please, feel free to contact me between 4 – 6 PM on my personal phone number or at any time via my email address below. Thank you again for considering me for this position and I look forward to hearing from you soon.

Sincerely, Name

Address Phone number Email address

Samples are a wonderful tool, but also remember to use a  resume builder  if you want your resume and cover letter combo to get a hiring manager interested.

How to Write a Cover Letter for Customer Service with Experience

Every cover letter should show off your work experience and your qualifications, but having only that makes it the same as a resume.

It’s not only what you include in a cover letter, but  how you include  it as well.

You want to  demonstrate your motivation  to work for the company.

It’s also essential to also show  how you will be a valuable employee  thanks to your skills and experience.

If you don’t have a good  cover letter structure , there’s a good chance the hiring manager will reject your application.

So getting your customer service cover letter right is so important!

Let’s take a look at a good example and a poor example of  the beginning of a cover letter .

I am writing to submit my application for the customer service position. Along with this letter, I’ve included my resume. I have two years of experience and believe I’d be a great addition to your team .

Unfortunately, this example doesn’t say enough. The point it’s trying to make is clear, however,  it won’t excite any hiring manager .

Have a look at a much better example below.

After 5 years of providing excellent customer service at GHM International, the vacancy at X company jumped out at me and seems like the perfect opportunity to continue improving and applying my skills. I’ve wanted to work for X company for a long time and can maintain customer retention at a rate of 40% that I reached over the past two years.

This example demonstrates achievement, your experience, and your motivation to join a new company.

The  body of your letter  should state the skills you have and your motivation for working at the new company.

To  conclude your letter , ensure you review the company’s needs and how your experience and skills meet those needs.

Remember to  keep it personal  as well.

How to Write a Cover Letter with an Employment Gap

What if you’re looking for a new job after not working for a long period?

It isn’t always easy to find cover letter and  resume examples  for inspiration that include a gap in employment history.

With a  gap in your employment history , you may think you have no shot of landing the job.

However, that doesn’t necessarily need to be the case.

There are good reasons you or anyone else may not work for a certain amount of time.

There are plenty of positives that can be gained from taking time off, maybe because you studied a master’s degree, or  learned a new skill .

So what are some things you should include in your cover letter if you were out of work for an extended period?

• Choose honesty:  Don’t think a hiring manager won’t find out about your time off. If you don’t mention the reasons for your time off, they may come to the wrong conclusion. Briefly explain why you weren’t or couldn’t be working.
• Don’t worry about all of your off time:  If it’s a short amount of time, or it was a long time ago, you probably shouldn’t mention it.

When it comes time to interview, you should also  prepare your answers .

You will most likely be asked a question or  questions related to your time off .

However, remember to stick to the correct cover letter and  resume format  when creating your documents.

How to Write a Cover Letter for Customer Service With No Experience

Almost all quality job postings ask for it.

Experience. However, many of us don’t have much or any professional experience just yet.

If you see that on a job customer service posting,  don’t give up hope .

Even with no customer service experience, you can create a cover letter that shows  how your qualities match the vacancy  and that you are a fantastic fit for the available position.

So just how can you wow the hiring manager  without any experience ?

First, fully  understand what the company needs . Do a good job of analyzing what they are asking for in the job vacancy and what the goals of the company are.

Once you do that,  include your education and any internship experience  to demonstrate that you are a good fit.

In the body of your cover letter, make sure to provide  examples of your personality  and internship or freelancing experience.

Using that information,  relate your experience and attributes  to the:

• Needs of the company
• Valuable skills desired by the company

Some other applicants may have more experience than you, but you can  show you fill the company’s needs  and be a valuable employee.

When writing the motivation statement, you have the opportunity to convince the employer you’ll outwork the rest of the applicants.

Customer Service Cover Letter Tips and Advice

Customer Service jobs are often  highly competitive , so your Customer Service cover letter is going to need to do some heavy lifting. To stand out from the crowd, you’re going to need to give the recruiter confidence that you’re ready to succeed from the start.

First of all, demonstrate that you work well with customers.  Any numerical statistics  you can list will help you do that. These could include customer feedback ratings for your company or you personally (especially if you’ve helped achieve a significant improvement), the number of calls you took per day, or any other ideas that spring to mind.

Soft skills are key to getting the recruiter’s attention as much as  hard skills . Abilities like friendliness, creativity, and communication go a long way in this field.

To really make an impression on a recruiter for a Customer Service job, try to express breadth as well as depth in your skillset. If you can deal with customers successfully through a variety of different mediums such as by  phone, email, or in person , this can give you an edge over other candidates.

As always, don’t forget to  tailor your letter to the job description  being offered. Try to make sure that you appear to be the perfect fit for the employer to get the most responses.

Finally, don’t forget to check that your  spelling and grammar are immaculate . You’re going to be communicating with hundreds, if not thousands of people in your new job, and showing you can communicate clearly and correctly will really help your case.

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'build my cv' service.

A free service to help you write or rewrite your CV and cover letter. It's run by the Auckland Business Chamber, and it's available online and by phone throughout New Zealand.

You can sign up if you're getting Jobseeker Support or Sole Parent Support.

If you've been getting one of these benefits for less than 12 months, you can sign up through MyMSD:

If you've been getting one of these benefits for more than 12 months talk to your local service centre or call our Job Search line on 0800 779 009 .

Step-by-step CV builder

A free, interactive tool from Careers.govt.nz.

• Makes sure your CV has all the information employers look for.
• Tips and advice to help you build a CV to get you noticed.
• Your CV will save automatically to your account, and you can download, print and email it in Word and PDF.

How to write a cover letter

Careers.govt.nz has great advice about:

• what your cover letter needs
• how to make it look good
• templates you can use.

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