how to write an introduction for a company

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How to Introduce Your Company

Last Updated: April 27, 2024 Fact Checked

This article was co-authored by Madison Boehm and by wikiHow staff writer, Eric McClure . Madison Boehm is a Business Advisor and the Co-Founder of Jaxson Maximus, a men’s salon and custom clothiers based in southern Florida. She specializes in business development, operations, and finance. Additionally, she has experience in the salon, clothing, and retail sectors. Madison holds a BBA in Entrepreneurship and Marketing from The University of Houston. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 408,145 times.

Creating a good first impression is important for any business, especially if it’s a new company that doesn’t have a big reputation yet. There are several ways to introduce your company online, in an introduction letter, marketing materials, and in elevator pitches. Emphasize the problem that your company’s service or product solves, and explain what makes your company unique. Remember, introductions are meant to be short, so don’t overdo it.

Example Introductions

Sending an Introduction Letter or Email

• For example, the owner of a bakery introducing her business may start, “I am Samantha Jones, and I am the owner and operator of Good Cakes.”
• If you’re sending a physical letter, write it on your company letterhead .

• For example, the letter may go on to say, “Good Cakes specializes in gluten-free baked goods, with a specific emphasis on cakes. In 2015, Good Cakes was founded with the goal of providing a healthy alternative to high-fat cakes for the people of Springfield.”

• If you’re writing to introduce yourself, say, “I am writing to inform you that we have opened a new location on Main street. We’d love to have you stop by some time and check our operation out.”
• If you’re writing a potential investor, say, “We are seeking additional financial support as we expand through the region. Our profits were up 40% last quarter, and the word-of-mouth customer base is loyal.”
• If you’re writing a potential partner, say, “We are seeking a high-quality flour distributor to work with. We believe that you may be a phenomenal partner, and I would love to sit down and find a way to work together.”
• Don’t get too detailed here. This is your first time interacting with the reader and if you go into too much detail, they may be turned off and simply stop reading.

• For example, you could say, “If you’d like to sit down and discuss this further, contact my office and let me know what time works best for you. I can be reached at 555-5555. I hope to hear from you soon.”
• Include your title, name, and a formal salutation, like “sincerely.”
• Proofread your introduction before sending it. If you have any typos or errors, your reader may catch them and assume you aren’t worth working with.
• Issue a press release to spread the word. Press releases can be of great help to you, your business, your social media, and your website. Issuing a press release can help you and your business gain great popularity in a short period of time. With the help of press release agencies, you can have an article published on hundreds of news sites, that have millions of monthly readers, about your business. This will help spread the word about what you do and gain you a lot of publicity.

Launching on Social Media

• On Facebook, click the “Create a Page” button in the top right corner from your personal account. Select “Local Business” and sign up to link it with your personal profile. There are no special business accounts on Twitter—they’re the same as regular profiles.
• If your company is trying to develop a youth-oriented brand, sign up for an Instagram account as well.
• Register your company on Yelp and Google to make it easier for people to find your business. These aren’t great social media sites for marketing though, since users can’t “follow” specific businesses and you can’t post anything.

• For example, a bakery’s profile description might read, “Springfield’s most delicious bakery! Brownies, strudels, cookies, and muffins! Come get your favorite treat at Good Cakes with half of the calories!”
• If you don’t have a logo , use a photo of one of your products, your storefront, or a smiling employee as your profile photo.

• On Twitter, playfully commenting on the Tweets posted by your competitors is a common way to build your company’s profile.
• This can be a pretty time-consuming process, but waiting for your company to grow on social media on its own is a bad strategy.

• Special deals could include a free tote bag, buy 2 get 1 free, raffles, or a reduced price on a specialized service.
• Include a photo of your product or service alongside your first post. For a bakery, this could be a close-up photo of a delicious, frosted cake.
• An announcement may read, “Come one! Come all! Follow our Twitter or Facebook page and get a free cupcake with any purchase. Come on down to Good Cakes and show us that you’ve followed our account to claim your bonus treat!”

• Don’t be uptight. When people post jokes or funny comments, respond with a joke of your own or a simple “That’s hilarious!” This will give your company the image that it’s responsive and operated by real people with a sense of humor.

• Don’t overdo it by posting more than twice a day. If you’re popping up too often on your followers’ feeds and timelines, viewers may grow tired of seeing your posts. Posting once every other day is a good way to be consistent online.

Creating an Engaging Website

• For example, a short story about your father inspiring you to start a design firm is totally appropriate for an “About Us” page, since your reader is likely seeking background information. It won’t be the right move in a brochure you’re designing to appeal to clients, though.

• Unless you’re operating a family business or really want to emphasize the personal touch that your company has, avoid using the pronoun “I.” Instead, speak in the third person from the company’s perspective.
• If you’re creating an “About Us” page for a bakery, start with something like, “Good Cakes is a modern bakery that makes delicious cakes, cupcakes, and strudels!”
• If you’re creating marketing materials, you might say, “Good Cakes is a modern bakery specializing in high-end baked goods.”

Alena Le Blanc

Conduct a discovery meeting with new clients. Schedule an introductory meeting to understand their needs, challenges, and goals. Actively listen to their background and ask open-ended questions. These initial steps will allow you to tailor your approach, build trust, and ultimately ensure a successful collaboration.

• If you’re creating an “About Us” page, you could say, “Back in 2015, Samantha Jones was looking for a bakery that made gluten-free cakes. Seeing the lack of healthier options in the area, she saw an opportunity.”
• If you’re introducing marketing materials, say, “Good Cakes was created in 2015 with the goal of bringing gluten-free cakes to the public.”

• For the bakery business, this might be, “While most bakeries look to cut corners and hook customers by using lower-quality ingredients and too much sugar, Good Cakes believes that cake can be both delicious and healthy.”

• You may be able to get away with a longer introduction if your company has a really fascinating story. It better involve some really fascinating details if you’re going over a paragraph though!

Tip: Share your introduction with other employees or business partners to see if they have any productive feedback for you.

Making In-Person Introductions

Tip: If you aren’t in a business setting, start by asking the other person how they’re doing. Comment on the weather, setting, or ask them an impersonal question to prompt a conversation.

• Treat the conversation like a normal chat. If you act like you’re not speaking to a real person, you’ll come off as rigid and distant.
• Mentioning the positive elements of your business is as easy as saying, “Business has been really good over the past year. Our numbers are up and we’re thinking about expanding.”

• Don’t go over the top and ask deeply personal questions or anything relating to finance. Even if you’re talking money, asking questions like, “What is your company worth?” is inappropriate during an introduction.

Tip: It’s called an elevator pitch because you should theoretically be able to recite it while you’re on an elevator with someone that you’ve just met. It should be short, punchy, and evocative.

• For example, an elevator pitch for a bakery that focuses on healthier baked goods might start, “Have you ever had a piece of cake and immediately felt like you did something wrong?” This emphasizes the problem presented by most baked goods (they’re unhealthy for you) by making the problem specific and personal.
• You can add a second sentence to add some detail if you’d like. For the baked goods pitch, this might sound like, “There’s no denying that cake is delicious, but we all know that it’s bad for you.”

• For example, you may say, “At Good Cakes, we use a gluten-free flour blend and pure granulated sugar to cut back on the carbs and saturated fat. We use high-end ingredients sourced locally to ensure that each bite is savory and delicious.” This is a good demonstration because it’s clear, but evocative. A few powerful words, like “savory” and “high-end,” help the listener form an emotional connection to your company.

• Get a business card so that you can just hand out your contact information in a professional manner.
• For the bakery pitch, it might end with, “So the next time that you’re craving something sweet but don’t want to raise your cholesterol, think of Good Cakes! You can find us online or on the corner of Main street and Pine road.”

Expert Q&A

You Might Also Like

• ↑ https://uk.indeed.com/career-advice/career-development/business-introduction-email-template
• ↑ Madison Boehm. Business Advisor, Jaxson Maximus. Expert Interview. 24 August 2021.
• ↑ https://www.entrepreneur.com/article/252952
• ↑ https://www.business.qld.gov.au/running-business/marketing-sales/marketing/websites-social-media/social-media
• ↑ https://www.linkedin.com/pulse/right-way-introduce-your-business-using-social-media-ogunbayo-
• ↑ https://www.business.qld.gov.au/running-business/marketing-sales/marketing/activities/sales-promotions
• ↑ https://www.forbes.com/sites/square/2020/12/04/5-ways-to-engage-consumers-on-social-media/
• ↑ https://www.indeed.com/career-advice/career-development/how-to-create-a-company-profile
• ↑ https://www.indeed.com/career-advice/career-development/business-overview-examples
• ↑ https://careerservices.fas.harvard.edu/blog/2022/10/11/how-to-create-an-elevator-pitch-with-examples/
• ↑ https://www.grammarly.com/blog/elevator-pitch/

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30 Best Company Introduction Email Samples & Tips

Email is still the premier medium of communication in the professional world. However, people do not particularly enjoy receiving emails from people they don’t know without permission.

This is where business introduction emails come in. They allow you to introduce yourself, and your company. Also, you explain your motive for initiating contact and highlight what you can do or what the other person can gain from your proposal.

Whether you’re writing to introduce your company to a potential partner, customer, investor, distributor, or other stakeholders, finding the right words to engineer trust, interest, and responses can be tricky.

To help you overcome this challenge, we’ve compiled a list of some of the best business email introduction examples you can draw inspiration from when crafting your own.

Also Read : How To Send Emails To Multiple Recipients Without Them Knowing ?

Best Business Introduction Email Sample Examples

1. introduction email to get a potential client to use your product or service.

If you send a business introduction email to get a potential client to use your product or services, you need to pack your pitch full of value.

Show them how you can help them solve their problems or supply them with enough information to help them solve those problems themselves. This way, they will realize that you indeed know what you’re talking about.

In this introduction example, the sender points out to the recipient that their lack of lead magnets makes them miss out on opportunities and demonstrates how they have helped successfully implement solutions for past clients with the same problem.

Also Read : Best Email Signature Examples With Tips

2. Email Introduction To Introduce a New Service a Product

If your company has just launched an amazing new product or service, this business introduction email sample is a great way to inform existing and potential customers about it.

Don’t forget to describe how this new product or service will benefit the recipient.

Encourage them to reach out to you with any questions or concerns they might have about the new offering.

3. Business Introduction Email To Propose a Partnership

Are you the business owner or in charge of sales and marketing ? Do you want to introduce your brand to a prospective partner? You can draw some inspiration on how to phrase your message from this business introduction sample email.

Whether proposing sharing referrals, co-running marketing campaigns, or distributing your service or product as a joint effort, how you word your message is key to developing a fruitful partnership. Ensure your email highlights what the recipient will gain from partnering with your business.

4. Business Introduction Letter to Butter Them Up

If your client or lead has done something remarkable recently or since you last spoke, it’s a good idea to bring it up in your introduction email.

Whether they redesigned their website, won an award, or launched a new product, use that as the basis for your flattery.

Shower them with genuine praise, ask well-meaning questions about their situation or accomplishment, and then find a way to insert your product or service into the conversation as this example deftly does. Try not to overdo it with the flattery so you don’t sound insincere.

5. Business Introduction Letter To Potential Partner or a New Client

An introduction email to a potential business partners or new clients involves you corresponding in an official business capacity. So your writing should reflect a high level of professionalism.

Use formal language and tone in your messages because you are acting on behalf of your organization. However, you don’t want to sacrifice friendliness entirely. You still want to keep things light and breezy and show off a little personality so your email doesn’t appear stuffy.

25 Tips on How to Introduce Your Company With Sample Email Examples

1. make use of social proof.

I won’t buy a product or use a service simply because some well-known person or brand uses it. But knowing that such a person or brand trusts the company behind the offerings will definitely boost my confidence in them and make me more likely to consider it.

That’s the power of social proof and this example leverages it to drive home its point about the quality of the company’s service, and encourage the recipient to take a chance on it.

Explore : Short & Sweet Follow-up Email Examples After Interview

2. Find common ground

When it comes to purchasing, people tend to trust the opinions and recommendations of friends, family, colleagues, and other people they know above anything else.

So, taking advantage of a mutual connection you and the recipient share might be a more effective way to introduce your business.

If you have a friend or customer who also happens to be a friend of the person you’re reaching out to, use them as a reference—with their blessing of course—in your introduction.

This way, you can go from being an absolute stranger to a friend of a friend, and make the recipient more likely to respond positively to your message.

Check Out : Best ProtonMail Alternatives

3. Capitalize on a previous connection

This business introduction sample email is ideal for when you are reaching out to someone you met at an event or have established a cordial relationship with on social media or in real life.

The goal here is to reintroduce yourself, continue the conversation, and hopefully develop the relationship even further. Start by reminding them of how you came to know each other and how much you enjoyed meeting or talking to them.

Throw some specific details about the event and previous conversation to spark recollection and create a sense of camaraderie. Reiterate the core value proposition that you can provide to the recipient. Invite them to a call or meeting where you can happily offer more detail.

Explore : Best Outlook Alternatives

4. Go straight to the point

Your introductory email is not the place to show off your narrative skills. You are trying to establish contact, share information, and turn a prospect into a lead or a lead into a paying customer, not write the next great American epic novel.

You only have a few sentences to sell yourself so make them count. If you start adding unnecessary details to your email, the receiver might lose interest before they get to the end.

Once you introduce yourself, dive into the matter at hand immediately. Tell them why you’re reaching out and why they should listen to you.

Also Read : Best MailBox Alternatives

5. Keep it polite and friendly

Your business introduction email should use nice and respectful language . You don’t want to make it seem like you’re doing them a favor or looking down on them.

At the same time, you don’t want to be too friendly that you come off as unprofessional. Find the right balance and toe that line like this email does perfectly.

Remember to tailor your greeting to the industry or situation at hand. Put in the effort to appear as a likable, well-spoken person as it will increase your chances of getting a reply.

6. Highlight what sets you apart

The key to converting prospects into leads when cold emailing them is to tell them why they should pay you attention. Surely, there are other businesses out there doing the same thing you do, so why should they go with yours?

What differentiates you from the competition? What special benefit can you provide that they won’t enjoy anywhere else? If your introduction email can answer these questions compellingly, you can arouse the prospect’s interest and get them to respond favorably.

Explore : Best Mail-in-a-box Alternatives

7. Share information that’s relevant to the recipient

This example is great for businesses that offer dedicated support agents or account managers to each of their customers to guarantee excellent service .

If one of these individuals moves to a different role or leaves your organization, you will need to make clients and prospects to whom the individual was assigned aware of the status change.

Explain the reason for the change and introduce the recipient to the new point of contact at your company. Take a cue from this example and briefly describe the experience of the person taking over so the client or prospect knows that they’re qualified to serve their interests.

Also Read : Mission vs Vision Statement Examples

8. Express your delight

Follow the lead of this example and use your business introduction emails to welcome new clients and feel them how much you appreciate their patronage.

People like to feel valued so when you approach clients and customers with gratitude, they will be encouraged to keep doing business with you.

Thank them for choosing your company. Let them know what they can expect from you in the future and offer them some freebies like brochures, merchandise, gifts, and promotional offers.

Explore : How To Write A Mission Statement?

9. Explain your reason for contacting them

Your business introduction email has to explain why you’re contacting the person on the receiving end. It’s not a game of guess so just come right out and say your reason for reaching in the first few sentences after extending a greeting and explaining who you are.

Always personalize your approach to every recipient so that your message feels special and unique to them. Tailor your message to reflect their specific needs and pain points to grab their attention and make them want to reach out in response.

Also Read : Goal vs Objective

10. Show that you’ve done your research

Adding personal and specific details to your business introduction emails can demonstrate to the recipient that you are not just contacting them out of nowhere.

Showing them that you are actually familiar with their business or professional life can serve as an ice breaker and make your message seem more natural.

Let them see that you have done your homework, that you are aware of their needs and challenges, and are capable of providing effective solutions if given the chance.

Check Out : Best Executive Summary Examples

11. Make your subject line informative

When your email introduction lands in the recipient’s inbox, the subject line is the very first thing they will see and it will determine whether they open the message or simply scroll past it.

Craft a subject line that stimulates curiosity and tells the receiver what your email is about.

If you are trying to win their business, offering a partnership opportunity, or following up on a previous conversation, let the purpose of your email be evident in your subject line.

12. Talk about the other person

Your email introduction is more likely to generate interest and response when you make the recipient the center of attention. Slip in a compliment about them after introducing yourself and explaining what you do at the beginning of the email.

You can talk about some specific quality in their work, products, or services that you admire or were impressed by. Doing this will make the receiver feel like you actually know them and care about what they do, so they will be more inclined to hear what you have to say.

13. Strive for authenticity

When describing your business in your introduction email, avoid spinning a narrative that’s too self-serving or extremely flamboyant because it can put off the person on the other end. Stick to the truth and just tell your story in a relevant, authentic way.

Talk about your origin story, what drives your company, the goals you’re hoping to accomplish, that can be interesting and relatable enough without having to make grand declarations. You don’t have to tell a far-fetched story to convince someone to do business with you because people prefer originality.

14. Personalize your greeting to the recipient

This business introduction email example is clearly intended for a person in a traditionally formal industry—for example, government, finance, education, etc.—hence the use of the traditional greeting “Dear.”

If you’re sending an email to someone in a less formal industry like fashion, media, technology, travel, etc., you can opt for a relaxed greeting such as “Hello,” “Hi,” or “Hey.”

Do some research on the company or person you’re reaching out to so you can figure out the appropriate greeting for them. Remember to use only their first name in your greeting, rather than their first and last name, which makes your greeting sound mechanical and stiff.

15. Highlight a pain point they face and offer a solution

In this business introduction email sample, the sender starts by highlighting the problem with many janitorial services, some of which the recipient had likely experienced.

Then they proceed to suggest a better solution that can prevent and resolve these issues—their company’s cleaning service.

To make the offer even more enticing, they added a guarantee stating that the recipient doesn’t have to pay if they’re not satisfied with the service. This kind of confidence, assurance, and care can be very effective in getting a lead to respond to your email .

16. Share relevant industry news and resources

One of the best ways to introduce your business, establish yourself as an authority, and build trust with prospective clients, leads, and prospects is by bringing industry trends, reports, or news to their attention.

In this sample business introductory email, the sender highlights the trade war and concerns that businesses might have about its impact. They then introduce a resource—a free webinar—that could help the receiver deal with the challenges arising from the international trade disputes.

17. Let your enthusiasm shine through

Your introduction email will fall flat on its face if it sounds dull. It’s your job to get whoever you’re writing to excited about the prospect of doing business with you, attending your event, or whatever your offer is.

To do this you need to show enthusiasm. Let them see that you’re truly stoked about what you’re proposing and you’re optimistic about your future relationship.

18. Offer actionable advice

A good way to increase the effectiveness of your introductory email is to provide honest feedback on some aspect of the recipient’s work.

Don’t just tell them what their struggles are or what they’re doing wrong, incorporate practical advice that they can implement into your message as well.

Doing so will raise their confidence in your offer and make them want to find out more. I mean, if you’re already being helpful even before they’ve built a relationship with you, imagine how much impact you can have when the real work begins.

19. Make a suggestion, not a demand

With introductory emails, you don’t want to come off as pushy or entitled, so it makes more sense to phrase what you want or the action you want them to take as a suggestion, rather than a demand. Don’t dictate to the recipient or instruct them to do something as this might not go over well.

You’re more likely to get a positive response when you make a polite request. For instance, “Would you be willing to jump on a call to talk more about this?” comes across much better than “Kindly check my calendar and get back to me with a suitable date and time for a call.”

20. Show, not tell

The world of sales is like show business. You don’t hook people by telling them why they should be entertained, you show them your act and let it entertain them.

Before you send that business introduction email, take the time to research the prospect’s problems, then show them how to solve them.

If the recipients see the benefits of your proposal, they will want to find out more so they can enjoy them. In this example, the company doesn’t waste time explaining that they can create better designs for the recipient.

They just showcased a demo for the new, superior design they made especially for the recipient, and let the work do all the convincing.

21. Address a real person

Don’t take the lazy way out by addressing your email “to whom it may concern” . Take the time to find out the name and personal email address of a contact at the company you’re writing to, rather than emailing a generic address.

Try to find out some other details about them that you can sprinkle into your message to make it seem more personalized and persuasive. Doing this increases the chances of your email getting opened, read, and being found deserving of a reply.

22. Use a format that’s easy to digest

Think about the person on the other end of your email? What medium or format would they be most interested in or is likely to provide the most value for your email?

That’s the format you should use to relay your marketing messages. In this email example, the company chooses to share a link to a webinar explaining everything the client needs to know about the product rather than offering this information in the body of the email itself.

So instead of attempting to wade through long blocks of text to learn about the product, the recipient can easily consume the same information in a more engaging format.

23. Demonstrate real concern

Customers don’t like to feel you’re just trying to take money away from them, so if your business introduction email is overly sales-y or all about praising your product, the prospect is probably not going to bite.

However, when you demonstrate genuine concern about their needs or the challenges they’re facing, they’ll be more likely to pay you attention.

Show them that you really care about helping them, that solving their problems is your primary concern.

24. Build trust and authority

If you’re reaching out to someone you have no prior contact or business relationship with, your introduction email is an opportunity for you to establish yourself or your brand as a knowledgeable and trustworthy authority on the subject you’re writing about.

You can do this by talking about how much experience you have, as well as milestones, accolades, or awards you’ve garnered. Also, you can share customer testimonials or links to blog posts , articles, and case studies you’ve written.

25. Add a Strong Call to Action

Your business introduction email is not complete without a strong call to action . Don’t just assume that the receiver will know to set up a meeting with you, check out your website, or reach out to you if they have any questions.

Whatever you want them to do next after reading your message, you have to specify your request and make it as clear as possible.

Don’t forget to add a link to your calendar, demo, case study, landing page , and other materials that can enable them to act faster and eliminate the need to keep sending messages back and forth.

Business Introduction Letter Template Examples – Conclusion

The right business introduction email can be what stands between you and a new customer, great partnership, or fruitful relationship.

This is why you need to get your cold email right and ensure that it captures the receiver’s attention.

Feel free to use these company introduction letters as a guiding framework for your own cold emails to help make your email outreach as effective as possible .

Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.

Business Introduction Letter (Templates & Samples)

Making contact with new customers can be both time-consuming and expensive. Whether it is making cold calls, going to trade shows, or advertising in traditional forums, making new customer contacts, following up with these contacts, and providing information that may entice them to explore doing business with your company takes a great deal of effort.

In today’s fast-paced world with email, social media, blogs, and websites, there are many more opportunities to efficiently introduce your company to new customers on a scale never before seen. Many salespeople and business owners send business introduction letters or email introduction messages to prospective clients to introduce their company and products to gain additional business .

But some of the old euphemisms still apply. Whether it is a cold call or sending a business introduction letter or email, making a great first impression is still very important. We will cover many of the elements business people should consider when preparing a business introduction letter to stand out from the competition and make a great first impression .

Business Introduction Letters

Business Introduction Letter

A Business Introduction Letter is a formal document used to introduce a company, its products or services, and its objectives to a potential client, partner, or business contact. It serves as a professional way to establish initial contact and pave the way for future business relationships. The template provided earlier is designed to be versatile and user-friendly, encompassing all necessary elements for an effective introduction. It includes placeholders for key details about the sender and recipient, a professional greeting, a concise introduction of the sender's company, a suggestion for potential collaboration, and a call to action. This format ensures the user can easily adapt it to various business scenarios, making it a valuable asset for initiating and nurturing professional connections.

Business Introduction Letter to New Clients

A Business Introduction Letter to New Clients is a formal document used to introduce a company's products or services to prospective clients. It serves as a first point of contact, aiming to establish a professional relationship and provide a brief overview of what the company offers and how it can meet the potential client's needs. The template provided in the previous response is designed to facilitate this process by offering a clear and adaptable framework. It includes all necessary elements, such as company details, a personalized greeting, an introduction to the company's offerings, and a call to action. This structure ensures that the user can effectively communicate their business's value proposition, tailor the content to their specific industry and the recipient's interests, and establish a professional tone, laying the foundation for a productive business relationship.

Sample Business Introduction Letter

A Sample Business Introduction Letter is a formal document used to introduce a business or professional to a potential client, partner, or other business entity. It outlines key aspects of the business, such as products or services offered, and proposes a potential collaboration or relationship. The template provided in our previous response is designed to offer users a clear and adaptable format for crafting their own introduction letters. It includes placeholders for essential information, such as company details, recipient information, and specific propositions, making it easy to personalize for a variety of business contexts. This approach ensures that users can efficiently tailor the letter to meet their unique needs, while maintaining a professional tone and structure.

Business to Business Introduction Letter

A Business to Business Introduction Letter is a formal document used by one company to introduce itself to another company, highlighting its products, services, and potential for collaboration. The provided template streamlines this process, offering a structured and customizable format that covers all necessary elements for an effective introduction. It includes placeholders for company and recipient details, an overview of the sender's services, and an invitation for further discussion, making it adaptable to various industries and scenarios. By following this format, businesses can efficiently establish initial contact with potential partners, laying the groundwork for future cooperation and mutual success.

What Is a Business Introduction Letter?

Many businesses use a business introduction letter to introduce their company and the products or services they provide to potential customers . The introduction letter may be written to potential customers, potential partners, investors, distributors, individuals, and organizations they wish to do business with.

Business introduction letters may be written to other businesses they wish to do business with, or they may be written to large potential customers they wish to add to their clientele. The letter is an invitation to explore a business relationship, set up meetings, and review products or services offered by the company.

Letters to business clientele are targeted and focus on the type of relationship they wish to explore. Some letters will focus on a partnership to create new products and services, while others will focus on potential sales to that customer. Businesses looking for investment funds may send introduction letters to investors to spark interest in their company leading to potential funding arrangements. A business introduction letter could also lead to a partnership with an organization they wish to support to demonstrate their community support .

When to Send a Business Introduction Letter?

There are many reasons to send a business introduction letter, and deciding on the intent of the letter will help determine when to send it and how it should be written. The following are several reasons a business introduction letter might be considered:

• Launching a new business
• Launching new products or services
• Building your market share
• Following up on sales contacts
• Increasing investment funds, especially in startups
• Building partnerships
• Becoming involved in local and national organizations
• And many more

The timing of your letters is very important. For example, if your product is at the development stage and your company is looking for customer input via a partnership, a letter could be sent early in the project with appropriate NDA’s worked out in the agreement. If you are looking for investment funds, your letter should be sent while your financials are in great shape to facilitate negotiations from a position of strength. If you are desperate, negotiations may be one-sided in the investor’s favor.

Chose your timing wisely to create the best possible conditions for your company.

Essential Elements of a Business introduction letter

Above all, your business introduction letter should be professional, free of spelling and grammatical mistakes, one page in length, concise, and provide your contact details. The essential elements include:

• Recipient Name, company name, and address
• Your name, company name, and address
• Date the letter is sent
• A friendly but professional salutation
• The first paragraph should introduce your business, yourself, and the reason for writing
• The 2nd paragraph should include details about products and services and your business
• The final paragraph should restate your purpose for writing and include a call to action
• Friendly closing statement, including phone and email contact information
• Your signature

Business Introduction Letter Template

Business introduction letters have many different objectives and purposes; However, the following provides an example of one type in a format that can be considered.

From: [Your name]

[title][company name]

[full address]

To: [Recipient name]

Subject: [New product introduction, etc.]

Dear [Recipients Name]

I am writing on behalf of [Your company’s name] regarding our introduction of a new product into the market in Seattle, Washington. I am writing to introduce our product to you and deliver information about the [Products or services] we provide. We currently operate in this market and others, including California, Washington, and Colorado, and are excited to be bringing new [products or services] to the Seattle area.

Since we are in the same industry, I wanted to extend greetings and suggest we set up a meeting to discuss our new product and service introduction. At [Your company’s name], we provide [names of products or services] that help our clients improve and develop their services to their clients.

We understand that your business is not currently involved in offering the types of [products and services] we are offering. I believe we at [Name of your company] can work with your company in a partnership to build a stronger market presence for both companies.

Please find enclosed a complete list of our products, services, and price points, as well as our ideas for areas we can partner on. Please feel free to get in touch with me at your convenience to discuss taking this proposal forward and any questions you have regarding this request.

Thank you, and I look forward to hearing from you.

[Your signature]

[Your printed name]

Business Introduction Letter Examples

Reading Business Introduction Letter examples can significantly aid the reader by offering real-world templates and inspiration for crafting their own letters. These examples serve as practical guides, illustrating how to effectively introduce a business, highlight its unique selling points, and establish a professional tone. By examining these examples, readers can gain insights into successful strategies and tailor their own letters for maximum impact. Here are some selected examples to get started.

Company Introduction Letter to Clients

Construction Company Introduction Letter

Garment Business Introduction Letter

Trading Company Introduction Letter

Plumbing Business Introduction Letter

Company Introduction Letter Examples

What is a Business Introduction Email?

Sending a business introduction email can be far more efficient. The email can be sent to your target contact and received instantly, providing that it gets past spam filters and is read by your target customer. Many business people receive hundreds of emails every day from internal employees as well as external clients, suppliers, and businesses like yourself who are trying to build business for their company.

The business introduction email introduces your company and products. It has a call to action that will hopefully cause the contact to respond to you by email or by phone to request more information. This is the critical first step, and it is important to make it interesting and attention-getting. The content of the email must maintain a balance between sparking interest to reach out for more information and providing too much verbose content that the target reads half of the email and then discards it without further thought.

The subject line is extremely important since this is what many busy people initially review as they make decisions regarding which emails to immediately read, to read later, or erase without reading the email content. We will have more on this element later in the post.

How to Write an Introduction Email?

While an introduction email should be concise, compelling, interesting, and include a call to action, there are key elements that should be in every email to increase your success as much as possible.

• The subject line must be compelling
• Tailored greeting
• Focus on the contact
• Explain why you are contacting them
• Deliver value
• Call to action
• Thank the contact and include contact details
• The subject line must be compelling – and pique their interest to open and read the email
• Tailored greeting – to the industry and the culture of the company. Some are more formal than others. E.g., startups may expect a casual greeting while financial institutions may expect formal greetings.
• Focus on the contact – make it personal in a professional way. Find a reference to a public speech, a paper they may have published, participating in a local fundraising activity, etc., and express your interest and appreciation for their contributions. People like to hear that they have been noticed.
• Explain why you are contacting them – indicating whether you are looking for a job at the company, make a sales call, or looking for investment in your company. Include a compliment only if it is genuine and related to the letter and the industry.
• Deliver value – you are asking your contact to invest time to meet you to discuss whatever proposal you are making. Your email should make it clear what is in it for them. How will they benefit from spending an hour or several hours with you to hear your pitch?
• Call to action – should be clear and concise, leaving no doubt regarding what the next step is. You will follow up and call them, or you would like them to call and set up a meeting or provide comments on a document you have sent over, etc.
• Thank the contact and include contact details – a short thank you, ending with your name and contact details, is sufficient. Keep the email concise and to the point.
• Follow up – you may not receive a response, or your call to the action indicated you would call them in a few days. Either way, your follow-up must be more compelling than the initial email. Spam filters may have added your email to the spam folder, never to be looked at. Following up is necessary for a polite, professional manner. You may use social media follow-ups as well if the email does not work, e.g., Text message, WhatsApp, etc.

Subject Line Examples

The email subject line is incredibly important. The content of the subject line can make the difference between your email being read or ending up in the trash. It must be specific, attractive, interesting, on target with the industry, and entice the reader to open and read the content in the email. It must also get past spam filters. Many busy professionals receive hundreds of emails a day. They make split-second decisions on whether to open the message, send it to the trash or save it for reading later. They base their decision on who the email is from and the subject line. Email subject lines should be short and specific. You want to let the reader know what you are writing about so they can see at a glance what the message is all about while they make a split-second decision whether to open the message or send it to the trash. The subject line should also be specific to the situation and the objective of your email. Perhaps you are trying to network with the individual, looking for a job, or it is a sales-related email. The following are a few examples:

• Drinks on me
• Interested in meeting for lunch
• Comments on an Interesting Paper

Sales Emails

• Hello from [Your company]
• Have you considered social media advertising
• Online course development for your book
• New products on the market
• Are you interested in a career change?
• Job opening application
• Applying for a job [title]

Sample Self Introduction Email

The following is an instruction email sample for consideration from yourself:

Subject: re Job Vacancy [Name]

Dear [name of recipient]

My name is [your name] , and I recently reviewed your job vacancy advertisement in [social media, LinkedIn, etc.] . I currently work for [name of company] in the [department] as an [name of your position] . I believe my skills and experience make me an excellent candidate for your opening at your company.

My training and experience includes: [ add list]

I have included my resume as an attachment and will follow up with you in a few days to address any questions you may have.

[name and contact details]

Introducing Someone Else (Subject Line Examples)

There may be situations where your email is introducing a colleague or a company to your contact. Again, you want to make it clear from the outset why the reader should open the message and read the details. In these situations, you may even know the contact, so there is a good chance they will open the message; however, if they receive hundreds every day, it could also get lost in the avalanche of messages arriving every day. The following are a few examples for consideration:

• Your job vacancy – introduction of [name]
• Reference for [Name]
• Connecting [Name] related to [project, job search, etc.]
• Investment opportunity
• Angel Investor looking for opportunities – [name]

Sample Email Introducing Someone Else

The following is an instruction email sample for someone other than yourself:

Subject: Introduction of [Name]

Hi [name of recipient]

I am referring to [Name] , a manager in our [Group] who is one of our most highly rated team members. He is interested in joining your organization and brings a great deal of experience and knowledge, that I believe would be valuable to your team.

[name] is a seasoned manager on the [name of department] providing services to our customers and clients across North America.

I have copied [name] on this email to facilitate your connection regarding potential opportunities in your group. I will let you both take it from here.

[your name and contact details]

Dos of Introduction Email

The following are some of the things you probably should do when preparing an introduction email:

• Provide a signature chosen from a template to ensure consistency and professionalism
• Use an email address that includes your first and last name to avoid being viewed as spam
• Address the email to a specific person who you are confident will read your email
• Personalize the sender’s name. Avoids being viewed as part of an email marketing campaign
• Keep your email content concise and to the point

Don’ts of Introduction Email

The following are some of the things you probably should not do when preparing an introduction email:

• Never send an email without a subject line to avoid being labeled as spam
• Avoid using mass email distributions
• Avoid emailing to a team of people; focus on one or two people
• Long emails seldom are read through to the end
• Emoticons are not considered professional in business emails.

Types of Introduction Email Templates

There are many introduction email templates available online, and many companies customize their templates for their use, using a general template downloaded from an online database. They also fall into several categories of subjects and purposes:

• Business relationships
• Self-introduction
• Sales – sales personnel use email introduction templates to follow up on new leads and to introduce themselves and their company’s products and services. This is usually the initial touchpoint in establishing a new customer relationship
• Business relationships – email introductions are used for many purposes to establish a new business relationship, introduce new products or services, suggest a partnership or investment opportunity.
• Self-introduction – email templates are particularly useful for people looking for a new position, new job, or establishing a new contact in a company they wish to work for. Even in large company’s, an email introduction letter may be used to introduce someone in another department or a different state.

The following are typical frequently asked questions that many readers have about email introduction templates and business introduction templates.

The first step is to focus on the subject line, adding a subject that gets the reader’s attention without triggering spam filters. Referencing an open position that you might be applying for is a great approach. Most business people receive many emails daily and are reluctant to open one from someone they do not know in case it is a spam message or a phishing email. Your subject should be current and focused on the receiver of the email.  Keep the email short and to the point. It should be a professional-looking message using business language, engage the reader, and state clearly why you are writing. Your objective is to have the reader respond to your email introduction either by email or with a phone call. Remember to check your spam filters in case the reader’s response is placed in a spam folder because they are not in your contact list.  Close your email in a friendly manner and include a call to action for a response or to indicate your plan to follow up in a few days with the message recipient.

Both the email and introduction letter should be kept to one page in length. Business managers are busy, receive many emails and letters every day, and don’t have time to read long, wordy emails or letters.  A good rule of thumb is to keep your email short enough that it can be read on someone’s screen without the need to scroll down to see the entire message. In other words, the entire message should be above the fold, which is known as keeping all content to one screen.

In today’s world, the majority of people prefer online responses to job canvases, job searches, and the delivery of proposals. Job canvases often indicate the preferred response location. Another clue in situations where both email addresses and physical addresses are provided, the preferred response is usually listed first.  Business letter introductions sent by regular mail also take longer to be delivered, reviewed, and responded to. Take this into account while preparing introduction letters and the choice of response online or regular mail. Timelines may not allow for physical mail delivery.  Finally, many hiring managers, project managers, and decision-makers are scattered across a variety of work locations. They may be working at home, in the office, or traveling for business purposes. Sending introduction letters by email ensures that the manager has an opportunity to review their email while remote from their regular work location.

Letters of introduction and email introductions are an important communication medium for salespeople, job seekers, project managers, or people looking for investment funds to contact key managers in various organizations. These are busy people. Managers screen messages, opening only those that spark their interest, are on-topic with regards to their area of responsibility and from people they know. The rest either are never read or end up in the trash folder. Writers of introduction letters must write a convincing subject line that captures the reader’s attention, causing them to open the email and scan the message. Once the message is opened, it must be concise and to the point. Quickly introduce yourself and indicate the reason for writing. Close with a friendly call to action and a follow-up plan. Remember, the person reading your letter or email is pressed for time. They will appreciate your short email that is clear and to the point, allowing them to decide how they wish to proceed in response to your email or letter. Finally, the majority of managers appreciate receiving email introduction messages vs. traditional letters due to the increased flexibility to process them whether they are working in the office, from home, or on the road.

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Business Introduction Letter 101: Tips and Examples for Beginners

A business introduction letter helps you connect with organizations and professionals, from investors to donors, distributors, partners, sponsors, potential clients or customers, and vendors.

You may write the letter on your behalf or to introduce someone else’s services within your company.

But where do you start when writing one of these letters?

In this blog post, we explain the anatomy of a business introduction letter and show you good introduction examples as well as tips for beginners. We also have a business introduction template you can use to send to a prospective client.

Let’s get started!

Table of Contents

Why do You Need a Business Introduction Letter?

It’s a good practice to always ask “why” before you do something. Now, why exactly do you need a business introduction letter?

To introduce yourself and your company/business, duh!

But why can’t it be a text? Think about it, this is your first point of contact with another business or a potential client — do you really want to be that casual?

A business introduction letter can be your golden ticket to making a good first impression and starting strong business relationships. Here’s why you need one:

1. To Reach Out and Connect

It’s the perfect way to introduce yourself and your business to a new contact. To increase your brand awareness , make sure you reflect your brand voice and personality and, as cliché as it might seem, make a good first impression.

2. To Showcase Your Business

Whether you’re reaching out to a potential client, proposing a partnership, or applying for a job, it provides all the important details about your company and what you offer.

Remember to sell the sizzle AND the steak . Tell the recipient how your business will benefit them instead of just boring them with your product features and jargon.

3. To Establish New Business Relationships

Good marketing is putting yourself out there. A single business letter might just be the start of a long and mutually beneficial partnership, you never know.

The 8-Part Anatomy of an Effective Business Introduction Letter

Now that the ‘why’ is covered, let’s move on to the ‘what.’ What does a business introduction letter look like? It has a specific anatomy you can rely on for any professional occasion. Here are the components.

1. The introduction

You can’t start a letter without an introduction. A business intro letter should always be addressed to a specific party; no sir/madams and ‘to whom it may concern’ here. If you don’t have the contact information for the person you want to reach, do some digging for it online.

I’m sure you can track down a name and email address from LinkedIn, or perhaps a colleague can pass along a business address.

As for the language you use in the intro, it’s up to you, but it should reflect who you are and your brand identity.

2. The purpose

Once you introduce yourself, it’s time to get to the meat of the matter. The purpose of your letter should be front and center in the first paragraph. Just state it for now.

For example, your letter could read,

“Hi, Mr. Buckingham. My name is Steve. I was referred to by Lucy Cunningham, a colleague at XYZ Corp. I’ve recently changed departments, and she mentioned you’re like a mentor to so many of us, so I figured I could contact you for some guidance.”

See? It’s straight, simple, and to the point. The purpose isn’t paragraphs down, buried among other irrelevant content. It’s right where it needs to be.

3. A brief review of your skills and credentials

If you’re writing on your behalf, why should they consider hiring or working with you? And if you’re vouching for someone else, why should they trust your recommendation?

This is where you need to back it up with experience. Discuss your credentials, talents, certifications , knowledge, and skills. Don’t go on too long about this.

This isn’t a resume, so you don’t have to list all your professional accomplishments. You just need to give the reader a reason to trust you and show them you know your stuff.

4. Value Addition 

Now, this is the part people often neglect. Remember, business relationships shouldn’t be one-sided. Your clients should feel like you and your product/business are adding value to their lives.

Highlight how your services or products solve their problems and enhance their experience. Show them the benefits they can expect and why partnering with you is a smart choice.

That said, don’t promise what you can’t achieve. It sounds nice to say you can help them get 10,000 more page views a month, but if you have no realistic way of achieving that, you will lose your vendor or partner and damage your reputation.

5. The purpose restatement

A business introduction letter should be no more than four paragraphs. By now, you’re about midway through your allotted space. It’s time to pivot back to the purpose of your letter but elaborate more this time.

For example, in the example above, Steve contacts Mr. Buckingham for assistance in settling into his new role. What’s next for Steve? Well, a meeting to chat would be best, even a phone call, so the next paragraph would ask when a good time is for them to talk.

6. The call-to-action

Restating your purpose should always align with your call to action. For example, writing, “I would love it if we could chat, maybe this Friday at 3 p.m.?” is a call to action.

The CTA is designed to get the reader to do something, whether looking at your resume, calling you to schedule a job interview, or setting up a date and time to discuss a potential partnership. It’s one of the most critical parts of a business introduction letter.

7. The sendoff

There’s no need to overcomplicate your sendoff. You can use whatever signoff you do for any other professional message, whether it’s “Best,” “Thanks,” or even “Have an excellent day.”

Do what feels natural but also make sure your sendoff reflects your relationship with your recipient. For example, “Sincerely” or “Cordially” will be suitable for more formal communications.

8. The signature

Don’t forget to conclude your business introduction letter with a signature.

An email signature provides additional contact information and professional details about you. It typically includes:

• Your full name
• Your job title
• Your company name
• Your phone number
• Your professional email address
• Company logo (if applicable)
• Social media links (if relevant)

Including an email signature ensures that the recipient has all the necessary information to get back in touch with you easily and adds a polished finish to your correspondence.

A well-crafted email signature can reinforce your brand and make it easier for the recipient to connect with you across multiple platforms. You can use our free email signature generator to create eye-catching and professional email signatures.

Read also: Email Anatomy 101 — Essential Email Parts You Shouldn’t Ignore

3 Examples of Business Introduction Letters

Let’s review that anatomy in action with some business introduction letter examples.

1. Business-to-customer introduction letter

What I love about this sample company introduction letter by Food52 , is how it’s brimming with positivity. Their positive brand voice and message, “everything you need to eat and live well” makes you want to check out their website. The welcome offer they give is the cherry on the top!

Do you want to create a similar template for your business letter? Look no further! EngageBay has  1,000+ free HTML email templates that you can easily edit to fit your brand style. Check out this email template to introduce new pet products:

2. Employee-to-customer letter

This first letter is written on behalf of an employee at Auto Earth Limited named John, who’s reaching out to a potential customer to entice them about what the company does and why the customer should visit.

Jones explains that the auto company offers repairs, secondhand vehicle purchases, and easy transactions by working with area banks. He also mentions the agency’s friendly employees and invites the customer to call Auto Earth Limited.

3. Business introduction letter for r eferral

If someone refers your services to another professional, they can write a business intro letter, or you can do it yourself, as seen in the above example.

Sally Smith mentions her connection to Cora Browne in the first sentence and the subject line , which is smart, as it inspires the recipient to open and read the email.

This letter is especially short, but given its purpose, it’s the ideal length.

Read also: How to Write a Winning Introduction Email

How to Write an Engaging Business Introduction Letter

Producing appealing copy isn’t always as effortless as it appears. These tips will help you nail yours.

Be yourself (but be professional)

An introduction letter is your chance to shine. If you can’t be your authentic self when writing this letter, then who can you be? I know we all want to present the best versions of ourselves, and you may have concerns or doubts, but try to let your personality shine.

Well, with this caveat: to an extent. Remember, you want to act professionally since this is a business introduction letter.

Think like your recipient

Put yourself in the shoes of the recipient. What kind of letter would they want to read? What would make them pore over your words from beginning to end and maybe even give your letter a second read-through?

Sure, there’s flattery, and that’s valuable, but what else? Having a common ground always certainly helps, whether you belong to the same industry or came up just like they did when they first started.

Be benefit-oriented

People always want to know, “What’s in it for me?” so tell them. Writing in a benefits-driven way, especially when securing a new client or vendor, will surely catch their interest.

Include your brand voice and values

Fostering a genuine connection entails letting your brand values and voice guide you. This is part of staying true to your personality, as there is only one brand like yours.

Tailor the letter to various business contexts

A business introduction letter serves many purposes, whether offering a service, proposing a partnership , or networking for a job. Remember to fine-tune the details of your letter to suit the intended purpose for the sake of clarity.

Read also: How to Respond to an Introduction Email: Tips and Templates

Dos and Don’ts of Business Introduction Letters

Do you still need more guidance on assembling your business introduction letter? This collection of do’s and don’ts will help you structure your message and get it sent out ASAP.

DO write with a goal in mind

You shouldn’t write a business introduction letter for no reason. It’s to accomplish a specific goal, be it another potential client, a new job, or a business partner.

Keep your goal in the back of your head while writing. If you have doubts about meandering or going off-topic, you might want to consider deleting that passage.

If your goal isn’t punctuated in the letter, it will be hard for the recipient to follow it, let alone accomplish it.

DON’T be too formal

There’s a misconception, even when writing standard letters of introduction, that formality is key, let alone in business intro letters. While keeping it professional is important, that doesn’t mean your letter has to be stuffy and bland.

Remember, showcasing your personality is fine. It makes for a more engaging read and inspires the recipient to respond to you.

DO keep it short

A business intro letter is not designed to be a novel. Your words shouldn’t even fill an entire page. If they do, you’ve written entirely too much. Instead, curtail your message to only a few paragraphs.

Read also: Mastering the Letter of Introduction: Examples and Tips

DON’T assume the reader knows who you are

You might be a big deal around your office, but you can’t assume that everyone outside your branch knows who you are, even if you are spoken about favorably. That’s why you should always introduce yourself and explain who you are and what you do.

If the reader, by chance, already knows who you are, then that’s fine. However, you’re giving the reader the benefit of the doubt that they’re unfamiliar with you and your work and quickly educating them.

DO be clear and straightforward

I talked about burying the lead in my guide to introduction letters, and it’s a point worth reiterating here. The most important points of your letter should be in the first paragraph, and you can elaborate more on them later, just like in a news story.

DON’T be afraid to use appropriate humor

Is humor okay in a business introduction letter? It can be, but only if you feel comfortable with it. Please don’t try to force humor if it feels unnatural or isn’t your style. Being yourself is most important, so if you’re naturally funny, let that show!

However, no matter how easily humor comes to you, always keep it work-appropriate.

Read also: Business Email Format Secrets: Write Emails That Command Attention

DO keep the content about your audience

While you can talk about yourself in your business introduction letter, you should turn much of your language toward your audience, i.e., your reader. You’ll recall that a dash of flattery is always good, but make sure you’re authentic.

Anyone can tell when you’re slathering it on too thick, and at that point, what was supposed to be a positive sentiment comes out phony.

DON’T miss out on templates

Templates are helpful starting points for writing a business introduction letter, especially if it’s your first one. You might rely on a template for your first couple of letters until you feel you’ve got the hang of it and can handle it independently.

DO personalize your letter

While templates are helpful to utilize, you shouldn’t use them verbatim. Add your unique spin to your creative writing, incorporating elements of your brand tone. If you send the same letter to everyone, you probably won’t get many replies. Personalize your letters to win over prospective clients.

DON’T forget to follow up

Even if someone intends to respond to you, they don’t always get the opportunity immediately. Then, whoops, your message is forgotten. That’s why following up is so valuable. A small nudge can be all it takes to put you back into the client or vendor’s mind. They’ll give you some of their time and get the ball rolling.

Read more: 7 Introduction Email Mistakes to Avoid

3 Business Introduction Letter Templates for different Scenarios 

1. business introduction letter template for collaboration.

There’s nothing left to do but write, so use this sample letter template to get your first business introduction letter underway. You can modify the letter format based on your needs.

[Your name]

[Your business name/company name]

[Your business address]

[Name of recipient]

[Name of recipient’s business]

[Business recipient’s mailing address]

Hi, [recipient name], how are you? My name is [your name] of [company or organization], and I’m writing to you about a business opportunity. I feel like we could be great partners if we work together.

I have [name your experience and credentials], which makes me an expert in my area. With your [explain their strong suits], we could further [industry goals].

Would you like to have a conversation on Friday, the 12 th , about this opportunity, say at noon? My phone number is [number], or we can have a video call or even meet face-to-face. Whatever works best for you is good for me!

Thanks so much for your time. Hope to hear from you soon.

Sincerely, [Your Full Name] [Your Job Title] [Your Contact Information] [Your Email Address] [Your Company’s Website]

Read more: 15 Introduction Email Templates That Work Like a Charm

2. Business introduction letter for a potential client

[Your Name] [Your Business Name/Company Name] [Your Business Address] [Date]

[Recipient Name] [Recipient’s Business Name] [Recipient’s Business Address]

Dear [Recipient Name],

I hope this email finds you well. My name is [Your Name], and I am the [Your Job Title] at [Your Company]. I am writing to introduce our company and discuss how we can help [Recipient’s Company] with [specific area or need].

At [Your Company], we pride ourselves on [brief description of your core strengths or services]. We have helped businesses like yours [specific benefit or result], and I believe we can offer significant value to [Recipient’s Company].

I would love to arrange a meeting to discuss how our services can be tailored to meet your needs and help achieve your goals. Are you available for a call or meeting next week to explore this further?

Thank you for considering this introduction. I look forward to the opportunity to work with you.

3. Business introduction letter from a referral template

Subject line: Hi [lead name], [mutual contact name] suggested I reach out about [their pain point]

Hi [lead name],

I hope you’re doing well! I’m [your name], and I’m reaching out because our mutual friend [mutual contact name] mentioned you might need some help with [specific issue or need].

At [company name], where I’m the [job title], we’ve been working on [your business niche related to the lead’s issue] for a while now. Just recently, we helped [example client company] tackle a similar challenge and saw [specific KPI or result]. I think we could do something great for you too.

I’d love to chat and share some tips on how you might approach [lead’s issue]. When would be a good time for a quick call?

Looking forward to connecting!

Best, [Your name, your title] [Business name] [Email address] [Phone number] [Business website]

Wrapping Up

A business introduction letter requires professionalism and personality to drive an objective, such as striking a business partnership, finding new clients or jobs, or expanding your network.

Even if you condense your business intro letters to emails or social media DMs rather than send them in a mailbox, knowing how to write one of these letters can always take your business further!

EngageBay is an all-in-one marketing, sales, and customer support software for small businesses and startups. You get email marketing, automation, free email templates , a landing page builder, A/B testing, and more.

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Frequently Asked Questions (FAQ)

1. how long should a business introduction letter be.

A business introduction letter should be concise, ideally no longer than one page. Aim to keep it around 3-4 paragraphs, ensuring you cover all essential points without overwhelming the reader.

2. What tone should I use in a business introduction letter?

The tone should be professional but also reflect your brand’s personality. Avoid overly formal language; instead, aim for a friendly yet respectful tone.

3. How do I make my business introduction letter stand out?

Personalization is key. Mention specific details about the recipient or their business to show you’ve done your homework. Highlighting unique aspects of your business or offering can also make your letter more memorable.

4. Does a business introduction letter have to be a mailed letter?

Not at all! In today’s digital age, you can send a business intro letter via email, LinkedIn message, or however you like to communicate.

5. What are the most common closing words in a business introduction letter?

Closing words like ‘thanks again,’ ‘sincerely,’ ‘yours truly,’ ‘best regards/regards,’ and ‘appreciatively’ are staples for a reason! You can use any of them as you close your letter.

6. Should I follow up after sending a business introduction letter?

Yes, following up is crucial. If you don’t receive a response within a week or two, send a polite follow-up email to remind the recipient about your initial letter.

Content updated for freshness and SEO by  Swastik Sahu .

About The Author

Nicole Malczan

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A Guide On Effectively Introducing Your Company To Potential Clients

Making a strong impression on potential customers is essential for any business. If you don’t impress them, they may choose to do business with your competitors instead.

To prevent this from happening, it’s important to understand their needs and tailor your approach accordingly. By showing that you understand their pain points and have a solution to their problems, you can build trust and credibility.

Let’s continue reading our steps below to effectively introduce your company and products to potential clients and leave a lasting impression on them

The importance of the first impression on your potential clients

The initial impression you leave on potential clients is crucial. It establishes the foundation for future interactions and can sway their decision to work with you. A favorable first impression can foster trust and credibility, while an unfavorable one can be challenging to recover from.

Crafting an effective introduction message is crucial when doing business, as it can help establish a positive first impression and build a strong professional relationship. A well-written introduction message can set the tone for future interactions and influence the recipient’s decision to engage in business with you.

The challenges you may face when introducing your company and service to potential clients

When you introduce your company to a potential client, there are several challenges that you may encounter. These include:

• Creating a positive first impression : The initial impression is critical when presenting your company to a potential client. You must showcase your company’s strengths and unique features in the best possible manner.
• Establishing trust : Trust is a vital component of any business relationship. You must demonstrate that your company is dependable, professional, and capable of fulfilling its commitments.
• Communicating effectively : Clear and concise communication is essential when introducing your company to a potential client. You must convey your message in a language that the client comprehends.
• Comprehending the client’s requirements : To make a successful introduction, you must understand the client’s needs and adapt your approach accordingly. This necessitates research and preparation, as well as the ability to listen and address the client’s concerns.
• Differentiating from competitors : In today’s competitive business environment, it is important to distinguish your company from others in the market. You must demonstrate to the client what sets your company apart and why they should choose you over your competitors.

How to introduce your company and products to potential clients effectively?

Introducing your company and products to potential clients effectively is essential for building a successful business. Here are some ways to do it right:

1. Business Introduction Letter

A business introduction letter is a way for companies to introduce themselves to potential customers, partner businesses, distributors, investors or other individuals or organizations to describe the products or services they offer.

You can write a business introduction letter in 10 steps detailed below:

• Determine the Goal : Determining your goal for a business introduction letter is a crucial step in the letter-writing process. Without a clear goal, you may find it challenging to craft a compelling and effective letter that achieves your desired outcome.
• Research the Company or Market : Next, you might research the company you plan on communicating with, as well as its brand identity, market and products or services. Conversely, if you are writing to your client base, you might research popular products or services that are in competition with yours and how you can provide information that will persuade your clientele to seek out your business instead.
• Determine the Intent : Before writing your introduction letter, you might first determine the intent of the letter. For instance, if you have recently launched a new business and want customers to know about your products or services, you can write your introduction as a business-to-customer letter. If you want to reach out to another company, however, your letter might follow a business-to-business format.
• Write an Attention-Grabbing Opening : The opening of your business introduction letter should grab the reader’s attention and make them want to keep reading. You can do this by starting with a strong statement, asking a question, or telling a story that relates to your business.
• Introduce Your Business : After grabbing the reader’s attention, introduce your business by providing some background information about your company and what it does. This could include information about your products or services, your mission and values, and any awards or recognition you have received.
• Highlight Your Unique Selling Points : In this section of your business introduction letter, highlight what makes your business unique and why potential customers should choose you over your competitors. This could include information about your experience and expertise, the quality of your products or services, and any special features or benefits that set you apart.
• Provide Social Proof : Including testimonials from satisfied customers in your business introduction letter can help build trust with potential customers. Testimonials provide social proof of the quality of your products or services and can help convince potential customers to do business with you.
• Include a Call-to-Action : A call-to-action is an instruction to the reader to take a specific action, such as visiting your website or contacting you for more information. Including a call-to-action in your business introduction letter can help encourage potential customers to take the next step and engage with your business.
• Proofread and Edit : Before sending out your business introduction letter, make sure to proofread it carefully for any errors or mistakes. A well-written and error-free letter will make a better impression on potential customers than one that is full of mistakes.
• Follow Up : After sending out your business introduction letter, be sure to follow up with potential customers to see if they have any questions or need any additional information. Following up shows that you are interested in building a relationship with them and can help move the sales process forward.

2. Leverage Your Social Media

Social media is a powerful tool for introducing your business to potential customers. You can use social media platforms like Facebook , Twitter , LinkedIn , and Instagram to share information about your company and products, engage with potential customers, and build relationships with them.

One way to leverage social media is to create branded content that helps connect your customers or future customers to your company’s message and the value of services or products offered. This can include a company logo, slogan, and mission statement, as well as additional content that may not be listed or shown on the company’s website. Regular posts and engagements on social media can help increase your brand awareness for a product or service.

Another way to leverage social media is to use it for reputation management. The credibility and reputation of a company are some of the main reasons why a customer will consider or remain loyal to using a company’s product or service. You can use positive testimonials on social media as a promotional tool to magnify the value your company holds on customer service and product standards.

You can also collaborate with other brands and influencers via social media to expand your company. Social media helps diversify a company’s potential by opening doors to new opportunities.

3. Offer Referral Credits

Offering referral credits is another effective way to introduce your business to potential customers. By incentivizing existing customers to refer their friends and family to your business, you can expand your customer base and build relationships with new customers.

Referral credits are a type of reward program that offers existing customers a discount or credit for referring new customers to your business. This can be an effective way to attract new customers, as people are more likely to trust recommendations from friends and family than from advertisements or other forms of marketing.

To implement a referral credit program, you can start by setting up a system for tracking referrals and issuing credits. This could involve creating a unique referral code for each customer, or using a referral tracking software to automate the process.

Next, you can promote your referral credit program to your existing customers through email, social media, or other marketing channels. Be sure to clearly communicate the benefits of the program, such as the amount of the credit or discount, and how it can be redeemed.

Finally, make sure to follow up with both the referrer and the referred customer to thank them for their business and encourage them to continue using your products or services. This can help build loyalty and foster long-term relationships with your customers.

4. Fill Your Website With Testimonials

Including testimonials from satisfied customers on your website is another effective way to introduce your business to potential customers. Testimonials provide social proof of the quality of your products or services and can help build trust with potential customers.

Testimonials can be collected from a variety of sources, including customer feedback surveys, online reviews, and social media. You can also reach out to satisfied customers directly and ask them to provide a testimonial for your website.

When displaying testimonials on your website, it’s important to choose ones that are specific and detailed, as these will be more convincing to potential customers. You can also include photos or videos of the customers providing the testimonial, as this can help make the testimonials more personal and engaging.

5. Offer a Free Trial

Providing a free trial is an excellent way to introduce your company to potential customers. A free trial allows potential customers to test your product or service before making a purchase. This can help establish trust and confidence in your company and demonstrate the value of your product or service.

Here are some suggestions for providing a free trial:

• Make signing up easy : Make the process of signing up for the free trial as simple and straightforward as possible. This will encourage more potential customers to try your product or service.
• Provide clear instructions : Ensure that you provide clear instructions on how to use your product or service during the free trial. This will help potential customers get the most out of their trial experience.
• Offer support : Provide support to potential customers during the free trial. This can include customer service, technical support, or even tutorials and guides. Offering support can help potential customers feel more confident in using your product or service.
• Follow up : After the free trial has ended, follow up with potential customers to see if they have any questions or concerns. This can help you address any issues and potentially convert the potential customer into a paying customer.

6. Provide Social Proof

Social proof is a psychological and social phenomenon where people tend to follow the actions of others in deciding how to behave in a given situation.

It is often used in situations where people are unsure of the appropriate behavior, and is driven by the assumption that those around them possess more knowledge about the situation.

When introducing your company and products to potential clients, social proof can be a powerful tool. By demonstrating that others have had positive experiences with your company and products, you can increase the confidence of potential clients in choosing to do business with you.

Here are some ways to effectively use social proof to introduce your company and products to potential clients:

• Expert endorsements : Having an expert in your industry endorse your products or services can be a strong form of social proof. You can include quotes from experts on your website or marketing materials to demonstrate to potential clients that your company is respected by industry leaders.
• Customer testimonials : Sharing positive feedback from satisfied customers is another effective way to provide social proof. By displaying customer testimonials, you can show potential clients that others have had good experiences with your company and products.
• Case studies : Case studies provide detailed accounts of how your company has helped other businesses or individuals achieve their goals. By sharing case studies with potential clients, you can provide concrete examples of the value your company has delivered to others.
• Social media : Social media platforms such as Facebook, Twitter, and LinkedIn can be powerful tools for providing social proof. By building a strong following on these platforms and sharing positive feedback from customers, you can demonstrate to potential clients that your company is well-regarded by others.

7. Demonstrate Your Expertise

Demonstrating your expertise is a powerful way to effectively introduce your company and products to potential clients. By showing that you have a deep understanding of your industry and the challenges your clients face, you can increase their confidence in choosing to do business with you.

Here are some ways to effectively demonstrate your expertise when introducing your company and products to potential clients:

• Publish thought leadership content : Publishing thought leadership content such as blog posts, white papers, and e-books is one way to demonstrate your expertise. By sharing your knowledge and insights on topics relevant to your industry, you can show potential clients that you are a thought leader in your field.
• Speak at industry events : Speaking at industry events such as conferences and trade shows is another way to demonstrate your expertise. By sharing your knowledge and insights with others in your industry, you can establish yourself as an expert in your field.
• Offer training and education : Providing training and education to potential clients is another way to demonstrate your expertise. By offering valuable information and resources to help them solve their challenges, you can show potential clients that you have the knowledge and skills to help them succeed.
• Share case studies : Sharing case studies of how you have helped other businesses or individuals achieve their goals is another way to demonstrate your expertise. By providing concrete examples of the value you have delivered to others, you can show potential clients that you have the knowledge and experience to help them achieve their goals.

8. Follow-up 

Following up is an important step in effectively introducing your company and products to potential clients. By staying in touch with potential clients after your initial introduction, you can keep your company and products top of mind and increase the likelihood that they will choose to do business with you.

Here are some ways you can effectively follow up to introduce your company and products to potential clients:

• Send a thank you note : After meeting with a potential client, send them a thank you note to express your appreciation for their time. This is a simple but effective way to show that you value their business and are interested in working with them.
• Provide additional information : If a potential client expressed interest in a particular product or service during your initial introduction, follow up by providing them with additional information. This could include product brochures, case studies, or white papers that demonstrate the value of your offering.
• Schedule a follow-up meeting : If a potential client expressed interest in learning more about your company and products, schedule a follow-up meeting to continue the conversation. This will give you an opportunity to further demonstrate the value of your offering and address any questions or concerns the potential client may have.
• Stay in touch : Even if a potential client is not ready to do business with you immediately, it’s important to stay in touch. You can do this by sending them regular updates on your company and products, such as newsletters or promotional emails. This will keep your company top of mind and increase the likelihood that they will choose to do business with you in the future.

Cold emailing vs Direct mail | Which one is a better method to introduce your company to potential customers?

Cold emailing and direct mail are two approaches that companies can use to introduce themselves to potential customers.

Each approach has its own set of advantages and disadvantages, and the most effective approach for your company will depend on your specific requirements and objectives.

Cold emailing

Cold emailing entails sending an unsolicited email to a potential customer, introducing your company and its products or services. This approach is cost-effective and enables you to quickly reach a large number of potential customers.

However, cold emails are often ignored or marked as spam, so it is important to create an engaging subject line and message that will capture the recipient’s attention.

• Affordable : Cold emailing is a relatively low-cost way to reach a large number of potential customers. It doesn’t require a substantial budget for advertising or printing, and the only expenses involved are for the email service and the time required to compose and send the emails.
• Flexible : Cold emailing can be easily adjusted according to the company’s needs. It’s possible to send a large number of emails simultaneously, or just a few targeted emails to specific individuals.
• Trackable : Cold emailing allows for easy tracking of the campaign’s success. You can see how many recipients opened the email, clicked on links, and responded to the call-to-action.
• Low engagement rate : Cold emails often have a low engagement rate, as many people are cautious of unsolicited emails and may mark them as spam or simply delete them without reading.
• May be perceived as intrusive : Some people may view cold emails as intrusive and unwelcome, which can harm the reputation of the company sending them.
• Requires precise targeting : To be effective, cold emails need to be precisely targeted to the right audience. This requires research and an understanding of the potential customer’s needs and interests.

Direct mail

Direct mail involves sending physical mail to a potential customer’s address. This approach can be more expensive than cold emailing, but it allows you to create a more personalized and tangible introduction to your company.

Direct mail can also be more effective at capturing the recipient’s attention, as it stands out from the digital clutter of emails.

• Physical : Direct mail is a physical form of marketing, which means that the recipient can hold and interact with the mail. This can create a stronger connection between the recipient and the company, and make the message more memorable.
• Customizable : Direct mail can be customized to the recipient, which can increase the likelihood of the message being read and acted upon. Customization can include using the recipient’s name, addressing their specific needs or interests, and including relevant offers or promotions.
• Focused : Direct mail can be focused on specific demographics or geographic areas, which can increase the effectiveness of the campaign. This allows companies to reach their desired audience with a relevant message.
• Expensive : Direct mail can be more costly than other forms of marketing, as it involves printing and postage expenses. This can make it less cost-effective for companies with a limited marketing budget.
• Time-intensive : Direct mail campaigns can take longer to plan and implement than other forms of marketing, as they involve designing, printing, and mailing the materials.
• Environmental concerns : Direct mail campaigns can have a negative impact on the environment, as they involve the use of paper and other resources. Companies need to consider the environmental impact of their direct mail campaigns and take steps to minimize it.

In conclusion, both cold emailing and direct mail can be effective approaches for introducing your company to potential customers.

Cold emailing is a cost-effective and efficient way to reach a large audience, while direct mail allows for a more personalized and tangible introduction. The most effective approach for your company will depend on your specific requirements and objectives.

Ownr Blog  > Magazine  > Strategy & Insights  > Branding & Marketing  > Small Business Introduction Examples

Small Business Introduction Examples

As a business owner, it’s important to be able to communicate your brand’s story in a way that’s compelling, clear, and concise. You know all the little details about your business, and you could probably talk about them for hours. However, when introducing your business, you usually need to capture your audience’s attention quickly and effectively, all while getting across the key messages you want to impart. 

As the person who spends the most time working on the various aspects of your enterprise, it can be challenging to distill what you want to say into an effective introduction. By taking a bit of time to craft a powerful and unforgettable introduction now, you’ll be grateful the next time the opportunity to talk or write about your business comes up. 

• How do you introduce a small business?

The ideal way to introduce your small business will vary depending on the situation and the audience, but the tips we’ll discuss here can all be tailored to your unique situation. 

• In your “About” page

One of the most common places for business owners to introduce their business is in the “About Us” page of their website. This page can sometimes be created as an afterthought, but depending on what kind of business you’re in, it can be one of the first pages potential customers visit to find out if they want to buy your product or work with you.

You don’t want them to find a huge wall of text with a bunch of information they don’t care about. Instead, you want them to leave feeling like they can trust you, clearly know what you offer, and understand your brand personality. 

• In your introductory emails 

What we used to refer to as cold calling now takes place mostly over email. No matter what your business is, it’s likely you’ll find yourself introducing your company to business prospects by emailing them directly. People are busy and receive lots of emails each day, so a snappy, compelling introduction is key to not having your emails ignored. 

It’s much easier to delete an email without responding to it than it is to hang up on someone who calls you, so crafting an irresistible introduction that leaves your prospects certain they want to know more about your business is well worth the effort.

You can also weave elements of your brand story into the rest of your email marketing , reminding your audience what makes your company unique. 

• When networking  

Whether you’re attending a formal networking event or you happen to be asked about your business at a dinner party, being able to deliver an effective elevator pitch introduction about what you do is a great skill. You never know where the next great opportunity may come from, and you don’t want to bore people with unnecessary details.

These aren’t the only situations in which you’ll have to introduce your business, but they are some of the most common ones. If you have a go-to introduction that you can use on your About page, in introductory emails, and when you’re in networking situations, you should feel confident presenting your business in just about any situation. Here are some examples of how to ace your next business introduction.

• 1. Tell your unique story

It’s much easier to remember a story than a basic description of your business activities. Stories have an emotional resonance that makes them very effective for helping people remember what’s special about your business over all the others that may offer similar products or services. This makes it more compelling for customers to buy from you. 

• Be authentic

If you get carried away crafting a brand or business story that seems over-the-top or too self serving, your audience will pick up on this. Aim to be authentic and truthful; your story doesn’t have to be full of far-fetched twists and turns to be compelling. It’s enough to be relatable and present the human side of your business. 

For example, if you began your career in another line of work and unexpectedly ended up starting your current business, there could be an interesting and authentic story there about what motivated you to make the switch. If your business started in your parent’s basement and now you have a location of your own, share a detail or two about those days. 

• Be consistent

Your unique story shouldn’t be a novel. It should be easy to tell concisely, and be made up of key details that are relevant to the overall impression you want to project about your business. By keeping it relatively brief, you can also ensure consistency. If your story shifts depending on your audience, those who catch the inconsistencies may find your business untrustworthy or unreliable. 

• Involve your customers

If it makes sense to include your customers in your storytelling, sharing some of the ways your business has positively impacted them can be a powerful way to demonstrate the uniqueness of your business. Just make sure you get their permission before sharing anything that might be considered personal. When there is doubt, it’s always better to be safe than sorry and simply ask. Many happy customers will jump at the chance to help a company they love.

•  2. Be honest with your target audience

When introducing your small business, honesty is essential. If you over-inflate or misrepresent what you’re about, it will catch up with you eventually. It’s important to have respect for your customer and target audience and to make sure your introduction, while presenting your business in the best possible light, is truthful. 

By establishing trust with your target audience through honest communication, you’re more likely to have satisfied customers whose experiences are aligned with the expectations they had based on your brand story or business introduction. 

• Know your value proposition

Having a clear value proposition is important not only in terms of guiding your business communications, but also in terms of helping you make decisions in your business. If you know what your value proposition is, you can regularly check in with yourself to ensure that your business activities support of your value proposition

When introducing your small business, sharing this value proposition is an effective way to let your audience know exactly what you’re about and what they can expect from you. Your value proposition can take the following form:

We help [target audience] with [target audience’s objective] through [add your unique selling proposition].

• Focus on your audience

It’s only human to talk about ourselves, but if you want to effectively introduce your business, it’s best to focus on your audience rather than on yourself. Consider what information is valuable to them. They may not be particularly interested to know about all your achievements, awards, and business milestones. Instead, they want to know what you can do for them. 

Your introduction should be written with your target audience or ideal buyer persona in mind. Put yourself in their position and consider what their problems are that your business can solve, then make sure your introduction communicates how you will help them. 

• 3. Use humour (if possible)

Injecting some humour, if it’s appropriate, can be an effective strategy when introducing your business. Even if your business is in a profession that most people think of as stuffy and serious rather than lighthearted, a bit of humour can help to humanize your brand and make it seem more approachable. 

For example, consider an accounting small business. Dealing with bookkeeping and tax season causes stress for many. Accounting and taxes are serious subjects, and people hiring accountants want to make sure those accountants are properly trained, competent, and fair. However, a little bit of humour could still be an effective component of an accounting business’ brand story.

By adding some humour to their website copy and About Page that references the stress that typically accompanies tax season, an accounting small business can show potential customers they really understand their pain points. At the same time, this humour humanizes the brand and puts their audience at ease. 

Get creative when thinking about how you can use a bit of humour in your own brand story. You don’t have to go overboard with it, but injecting a lighthearted, human voice into your story can be an effective technique for making your business both memorable and approachable. 

• 4. Use clear language and avoid business jargon

New buzzwords seem to emerge every year, and it can be tempting to use them when describing your own business in order to sound current. However, business jargon tends to lose its meaning very quickly. For example, “disruptive” may have once been a trendy term, but at this point, so many businesses claim to be disrupting their industries that it doesn’t really communicate anything meaningful. 

When introducing your small business, aim to be clear and concise. Your goal is to help your target audience understand exactly what you’re about and how you can help solve their problems. Business jargon can come off as self-aggrandizing rather than approachable, which doesn’t best serve your target audience. 

This doesn’t mean your language shouldn’t be polished and professional. You can maintain a professional voice while sticking to clear, easy-to-understand language. This is true even when you’re writing a business introduction for a professional audience, such as the executive summary portion of your business plan . Those reading your business plan are even more likely to be familiar with overused business jargon, and will appreciate a clear, well-crafted introduction that tells them exactly what they need to know about your business. 

It’s normal for buzzwords to find their way into your writing, but make a point of looking for those words and replacing them with clearer alternatives when you proofread.

• 5. Make it loveable

You can probably think of a few brands that have adoring fans even if they offer a product or service plenty of other brands also offer. If you want to tap into the technique that makes those types of brands stand out, think about how you can tell your story in a way that makes it lovable and humanized. 

Take a brand like Starbucks, for example. There’s no shortage of other places to pick up a morning coffee, but they have many customers who are extremely loyal to their brand. Their product and in-store atmosphere may be part of the reason why, but they also take every opportunity to introduce their business in a way that adds a human dimension to a huge, multinational corporation. 

They achieve this by talking about aspects of their business like their commitment to fair trade practices and their roots in Seattle, a city known for its unique coffee culture. They also showcase the people behind their brand, adding a human face to their enterprise.

While they’re a huge company, you can apply the same techniques to make your brand more lovable. When introducing your small business, whether it’s on your website, in a writeup on a local blog, or in person at a networking event, consider ways of injecting some personality into your story and giving your audience a reason to care about your business. 

The voice and tone you use when writing your business introductions, website copy, product descriptions , and any other communications representing your brand can also go a long way in making your business more lovable. When typing something on a screen, it can be easy to start sounding robotic. Read your copy out loud to yourself and make sure you’re writing in a natural, human voice.

Your business introduction is often your first chance to capture your audience’s attention and let them know exactly why you’re the right choice for them. It’s an opportunity to show them not only that you can solve their problem by providing the perfect product or most reliable service, but also that you’ll make their life easier and more enjoyable.

Your introduction should be a reflection of the rest of your brand, as well as true to your voice and mission. Having a go-to introduction that you can repurpose whenever you’re given the chance to talk about your business will help you make the most of every opportunity that comes your way.

This article offers general information only, is current as of the date of publication, and is not intended as legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. While the information presented is believed to be factual and current, its accuracy is not guaranteed and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the author(s) as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by RBC Ventures Inc. or its affiliates.

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How to Write an Introduction: A Simplified Guide

Updated: July 12, 2021

Published: July 01, 2021

You only get one chance to make a first impression on your website or blog — which means you need an introduction that stands out. But what do you say? How do you say it? Should it be long? Short? Funny? Serious? For many of us, the stress of creating a great introduction drives the dreaded cursor feedback loop: Blink. Blink. Blink. The cursor-on-a-blank-screen sits, waiting for your brilliance but you just can’t find the words. It’s something that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.

I mean, you already have a blog post you want to write. Can't you just dive in and write it? Why all the focus on getting the introduction right?

Here's the thing: Intros set the stage. They establish the tone and let visitors know what to expect.

And it’s not all bad — introductions don’t have to be long or complex. In fact, most people prefer them to be quite quick. They also don't have to be so difficult.

Let's break down exactly how to write an introduction that's short, effective, and relatively painless. And if you're ever having trouble churning out those intros, come back here and re-read this formula to lift yourself out of that writing rut.

6 Free Blog Post Templates

Tell us a little about yourself below to gain access today:, how to write an introduction.

Grab the reader's attention. Present the reason for the post's existence. Explain how the post will help address the problem that brought your reader to it.

Writing an introduction that captures your audience can help your website traffic (and ultimately, your business) grow better, but doing it right is just as important. Here's how to write an introduction in three simple steps.

To write an introduction, be mindful of what it's supposed to achieve. The main goals here are to draw in your reader — a relative stranger, most of the time — and concisely let her know what the article is about. Generally, that consists of three key components:

Step 1) Grab the reader's attention. That looks different for every piece of writing, but we've provided some suggestions below.

Step 2) Present the reason for the post's existence.

Step 3) Explain how the post will help address the problem that brought your reader to it.

As a lover of all things meta, I will, of course, use this post's introduction as an example of how to write an intro. It contains different components that create the above introduction "formula," which you can refer to that when you get stuck with your own.

Below, we've gone into more detail on each component.

Writing an Introduction Paragraph

1. grab the reader's attention..

There are a few ways to hook your reader from the start. You can be empathetic ("Don't you hate it when...?"), or tell a story, so the reader immediately feels some emotional resonance with the piece. You could tell a joke ("Ha! This is fun. Let's read more of this."). You could shock the reader with a crazy fact or stat ("Whoa. That's crazy. I must know more!").

For this intro, I went the "empathetic" route.

Writer's block stinks. Blank screens and taunting cursors — the worst. Who's with me?

2. Present the reason for the post's existence.

Your post needs to have a purpose. The purpose of this post is to address a specific problem — the pain in the butt that is writing intros. But, we have to do it, and therein lies the approach to something important: making writing introductions easier.

Just because you know the purpose of your post, doesn't mean the reader does — not yet, anyway. It's your job to validate your post's importance and give your audience a reason to keep reading.

3. Explain how the post will help address the problem.

Now that the reader is presented with a problem that he or she can relate to — and obviously wants a solution — it's time to let the audience know what the post will provide, and quickly.

In other words, the introduction should set expectations. Take this post, for example. I don't want the reader to dive in and expect to see a list of reasons why introductions are important. I want you to expect to read about what makes a good introduction.

But if I hadn't clarified that in the introduction, you might have expected the former. After all, be honest — did you skim over or forget the title of this post already? That's okay. That's why we tell the reader exactly what the post will provide, and why it's valuable.

Of course, there are other valid ways to write introductions for your marketi ng content — don't feel the need to follow this formula for every single piece of content, as some are more casual than others. But, this guide should help provide a solid framework to follow if you're just getting started, or if it's just one of those days when the words aren't flowing.

What makes a good introduction?

While format is fundamental to consistently capture visitor attention, it’s also worth considering stylistic frameworks that can help boost engagement from the first moment users land on your site. These include:

1. Telling a compelling story.

Great stories sell books — and they’re also a fantastic way to open a website blog. Storytelling is part of the human experience and if your intro can tee up a solid story, visitors are more likely to keep reading past the first paragraph.

The caveat? Don’t give it all away up-front. Not only should intros be kept short, but the idea is to have people read all the way through to the end. Instead, start with a great hook about something interesting that happened — “The one time I…”, “It all started when…”

2. Cultivating empathy.

We’re also naturally predisposed to empathy, especially when we can relate to what someone else is saying on a personal level.

Let’s say you’re running a money-saving advice blog. By starting your post with a few of your own experiences with debt and how it impacted your life, you can cultivate empathy from those in similar positions and simultaneously lend your blog greater authority.

3. Establishing common pain points.

There’s no trait more universally human than complaining. We do it about small things — like the weather — and big things, like challenges at work or home. This creates an opportunity for content creators: Establish common ground with familiar pain points.

Consider a home maintenance and repair blog. You could introduce homeowners communally dislike — such as clogged gutters or peeling paint — quickly discuss why it’s so frustrating, and then assure readers you can offer a viable solution.

4. Crafting a human connection.

If you’re running any type of product or service website, expect natural skepticism from visitors. They know you’re trying to sell something and their guard is naturally up, especially against hyperbolic or superfluous claims.

Here, it’s worth considering calling out a company shortfall — “we’re not the best, but”, “we don’t have all the answers” — and then highlighting what sets you apart from the competition. Done right, you can disarm cynical users with honesty, craft a human connection and encourage them to consider your pitch.

5. Asking interesting questions.

You can never go wrong with questions — so long as they’re interesting. Intros that start with “did you know that…” or “ever wondered why…” are great starters if you have relevant information to share.

This can’t be overstated: If your blog doesn’t (or can’t) answer the question you pose in the introduction, choose a different approach. Nothing frustrates visitors faster than discovering that blog intro and body are a content mismatch.

5 Introduction Examples

Curious about what a great introduction looks like in the wild? Let’s break down five great examples.

1. PetaPixel

Photography site PetaPixel offers news, insights, and advice about all things photo-related. In their post “This Free 2.5 Hour Tutorial Covers All Aspects of Wedding Photography,” PetaPixel uses their introduction to highlight the experience of tutorial creator Taylor Jackson, who shoots “60 to 70 weddings every year.”

This quick-hitter introduction helps establish Jackson’s credibility as an expert and cultivates confidence among readers, in turn encouraging them to read the post and click through to the tutorial.

2. Apartment Therapy

Apartment Therapy is all about helping visitors organize, clean, and streamline their apartment space, while also highlighting specific product categories. In their recent post “This Unique Tray is What Your Living Room is Missing,” the site uses one of the techniques mentioned above: Pain points.

“Even maximalists can’t stand clutter,” reads the first intro line. “The reality is that nobody likes to open a cabinet only to be faced with a messy avalanche of knick-knacks and accessories.” By establishing common grounds for complaint, the blog helps set up the benefits of the product it’s trying to sell.

3. Greatist

Greatist is a health and wellness blog that offers advice and tips for readers. Their recent starter toolkit post — “Stop Using Your Shoe as a Hammer: 17 Items for Your Starter Tool Kit” helps cultivate a connection with a simple introductory line: “You don’t have to be a DIY pro to need a tool kit around.”

By highlighting the near-universal need for a simple, streamlined toolkit, the site sets up readers to continue on and discover which tools are critical for starter kits.

4. The Friendly Teacher

Educational advice site The Friendly Teacher opens her “10 Tips for Organizing Your Classroom at the End of the Year” with a simple question: “What do teachers do in the summer?”

The answer is easy: Relax. But as the post points out, leaving classrooms in a state of disrepair only makes more work for the following year — and she’s here to help with 10 simple tips for pre-summer cleanup. The introduction works because it helps put readers in the right frame of mind — a relaxing summer — and then offers actionable tips to reach that goal.

5. BloggingTips.com

BloggingTips.com is exactly what you’d expect: A site dedicated to useful blogging tips that help improve your site. In their recent post, “How To Choose A Blog Name – A New Blogger’s Guide to Selecting a Domain Name And URL”, they don’t waste any time getting to the point of their introduction, noting that, “Once you’ve decided to launch a blog – whether for personal or business purposes – one of the first decisions you have to make involves your domain name selection.”

The biggest benefit of this introduction? Brevity. It gets right to the point. If you’ve got a blog, you need a domain name. This is a great approach when the subject matter you’re tackling is relevant and useful but not inherently compelling: Rather than trying to force a connection or create a convoluted narrative, straight and to the point works best.

Let's Get Started

Feeling inspired? Good. Next time you find yourself face-to-face with the dreaded blinking cursor, use these resources and compelling examples to find motivation and write simpler, smarter, and stronger introductions .

Editor's Note: This post was originally published in September 2013 and has been updated and for freshness, accuracy, and comprehensiveness.

Don't forget to share this post!

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How to Write a Business Introduction

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Three Types of Employment-Related Letters

Proper closings for business letters, how to change to different business letter formats in word 2007.

• How to Write a Business Report Conclusion
• How to Announce a New Company Name

Introductions are an important and useful part of a company's marketing communication or public relations program. You see them whenever a company needs to introduce itself or new products to potential customers. Other occasions include introducing a new executive to shareholders and customers or announcing a new location for the business. Businesses send notices or letters of introduction through the mail or using email newsletters or website articles.

Introducing a Company

When introducing a new business to potential customers, be sure to send a complete message. Emphasize the name and address of the business. Tell the reader how it started and what products or services it offers. Stress the benefits of using the products or services.

If there is an opening event, invite the recipient to attend. Ask the recipient to become a customer by signing up for a discount card or taking advantage of a special offer. Tell how to learn more about the new company and close by expressing hope that the person will become a customer.

Introducing a New Product or Service

A special letter, email or message on a company's website can alert customers to a new product or service. Thank the recipient for being a customer and introduce the product or service. Describe the product or service and, if possible, enclose images that might help the customer understand what the company is offering.

If there is a promotional offer, tell the customer about it and inform him how to learn more. Remind the customer how valuable he is to your business and say that you hope he will try the new product or service.

Introducing a New Executive

Whenever an executive joins a company at a high level, it's appropriate to introduce her to shareholders and customers. The message should let the recipient feel good in the knowledge that the company is growing and upgrading. Inform the recipients about the person's business experience, educational background, if appropriate, and her responsibilities at the company. Tell recipients how this addition to upper management will be good for the company.

Introducing a New Location

Turn a routine notice of change of address into a public relations message. If your business is moving to more spacious facilities – new retail space or a new office building – contact your customers and other business associates. Introduce the new location by giving the street address and new phone numbers if applicable, and include photos.

Point out the features of the location that will enable you to improve the experiences of employees, visitors or shoppers. These might include more parking spaces and room for expansion.

• WriteExpress: How to Write an Introduction Letter
• WriteExpress: Announce a New Business Location
• Writing-Business-Letters.com: Business Letter of Introduction
• "300+ Successful Business Letters for All Occasions"; Alan Bond

Charles Crawford, a former commercial banker, has been a business writer in New York since 1990. He has produced marketing materials for an executive outplacement firm, written the quarterly newsletter of a medical nonprofit organization and created financing proposals/business plans. Crawford holds a Bachelor of Arts in English and a Master of Science in international affairs from Florida State University.

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Company introduction presentation: A comprehensive guide

Learn how to craft a compelling company introduction presentation that will inform and engage your audience.

Raja Bothra

Building presentations

Hey there, fellow presenters!

Today, we're diving deep into the art of crafting a remarkable company introduction presentation. You know, the kind that leaves your audience in awe and your competitors wondering how you did it.

Buckle up, because we're about to explore what makes a great company introduction presentation, and we've got some fantastic insights from the pros.

What is a company introduction?

First things first, let's demystify what a company introduction is all about. A company introduction is your golden ticket to make a lasting impression on potential clients, investors, or partners. It's like your business's first handshake, and we all know the importance of a firm handshake, right?

A company introduction presentation is more than just words on slides. It's your opportunity to showcase your brand, values, and offerings in a way that's both engaging and memorable. Think of it as your business's elevator pitch, but with visual flair.

Purpose of a company introduction presentation

So, why do we need company introduction presentations, you ask?

Well, here's the scoop: they serve a myriad of purposes, and each one is crucial for your business's success.

• Setting the stage : Your company intro presentation sets the stage for future interactions. It's your chance to pique the interest of potential clients and create a solid foundation for further discussions.
• Building trust : Trust is the foundation of any successful business relationship. A well-crafted presentation can establish your authority and credibility in your industry.
• Conveying your brand : Your brand is your business's identity, and your presentation is the canvas to paint it on. Consistent branding across slides helps your audience remember you.
• Highlighting key information : Whether it's your company's timeline, product lineup, or core values, a presentation lets you showcase essential information in a digestible format.
• Engaging your audience : In the digital age, attention spans are shorter than ever. A captivating presentation keeps your audience hooked from the first slide to the last.

How to structure an effective company introduction presentation

Now that we've covered the why, let's delve into the how. Crafting an effective company introduction presentation requires careful planning and structure. Here's a breakdown of how to do it right:

1. Start with a bang : Your opening slide should grab your audience's attention immediately. Think bold visuals, intriguing statistics, or a thought-provoking question.

2. Introduce your company : This is where you shine. Talk about your company's history, mission, and what sets you apart from the competition. Here, you can utilize a introduction template to make your slides visually stunning.

3. Timeline of success : A timeline slide can visually narrate your company's journey. Highlight milestones, achievements, and growth points.

4. Product or service showcase : Use slides to showcase your products or services. High-quality graphics can make your offerings more enticing.

5. Testimonials that wow : Inserting customer testimonials adds an extra layer of trust. Share what your satisfied clients have to say about your business.

6. Presenting your team : Introduce the faces behind your company. Highlight key team members and their roles.

7. Company values and philosophy : Let your audience know what your company stands for. Share your core values and business philosophy.

8. Vision and mission : Outline your company's vision for the future and the mission you're on. A world map graphic can help illustrate your global aspirations.

Do’s and don'ts on a company introduction presentation

While we're on the subject, let's talk about some do's and don'ts when creating your company intro presentation:

• Be concise : Keep it succinct and to the point. No one likes information overload.
• Use high-quality visuals : Invest in powerful graphics to make your presentation visually appealing.
• Engage your audience : Ask questions, encourage participation, and maintain eye contact (even in virtual presentations) to build rapport.

Don'ts:

• Don't overwhelm : Avoid cluttered slides and too much text. Less is often more.
• Steer clear of jargon : Speak your audience's language, not industry jargon.
• Don't rush : Take your time. A rushed presentation can leave a poor impression.

Summarizing key takeaways

• Purpose : A company introduction presentation is your chance to impress potential clients, build trust, convey your brand, share important information, and keep your audience engaged.
• Structure : Start strong, introduce your company, showcase milestones, present products/services, include testimonials, introduce your team, share values and mission.
• Do's : Keep it concise, use quality visuals, engage your audience.
• Don'ts : Avoid clutter, industry jargon, and rushing through your presentation.

1. What is a company introduction presentation, and how can it benefit my business?

A company introduction presentation, often created using Prezent, google slides, or powerpoint templates, offers an overview of your company's profile, products, and services. It serves as a powerful tool to introduce your business to potential customers and stakeholders, helping you establish trust and credibility. By using professionally designed presentation templates for powerpoint, you can create a visually appealing and easy-to-understand overview of your company's philosophy, goals, and objectives.

2. How do I create a compelling company overview presentation?

To write an effective company overview presentation, start with a company profile powerpoint template to maintain a consistent look. Begin by briefly describing your company's name, history, and organizational goals. Use graphs and team slides to showcase key milestones and your team's executive profiles. Ensure that your presentation design is of the highest quality to captivate your target audience, which could include potential customers, investors, or even job seekers.

3. What should be included in a successful company introduction presentation for a startup?

When introducing a startup, a company introduction presentation should cover the company's profile, its products and services, and the roadmap for future growth. Using simple language and storytelling techniques, you can differentiate your startup and engage potential investors and stakeholders effectively. Also, don't forget to ask your audience for feedback and pay attention to body language cues to gauge their interest.

4. Are there any tips for creating a company profile powerpoint presentation that stands out?

Yes, there are tips for creating a powerful company profile presentation. Firstly, customize presentation templates to align with your brand. Secondly, focus on creating a complete company presentation that includes not just your company's history but also its philosophy and objectives. Additionally, explore more articles on how to make a good presentation, as these resources can offer valuable insights into creating a compelling slideshow.

5. How can a company introduction presentation help me communicate my business's goals and objectives effectively?

A professionally designed company introduction presentation is a valuable tool to tell your audience where your company is going and what it aims to achieve. By using a company overview template, you can succinctly present your organizational goals and objectives, making it easy for potential customers, investors, and stakeholders to understand your company's vision. This type of presentation is also helpful for differentiating your business and building trust with potential customers and partners.

Create your company introduction presentation with prezent

Prezent offers a wide array of brand-approved templates and designs, ensuring that your presentation has a polished and cohesive look that aligns with your company's image. It assists in content creation with a selection of over 50 storylines and guides, helping you craft engaging and impactful messages.

One of the most significant advantages is the substantial time savings Prezent offers, allowing you to create your presentation up to 70% faster than traditional methods. Additionally, Prezent facilitates collaboration among team members, even if they are located in different places, through real-time sharing and collaborative features.

Furthermore, Prezent ensures strict compliance with your company's brand guidelines, maintaining consistency and professionalism throughout your presentation. Lastly, for those with tight deadlines, Prezent provides an overnight presentation service, delivering a polished presentation to your inbox by the next business day.

Now, go out there and knock their socks off with your next company introduction presentation!

Try our free trial or book a demo today! ‍

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WTO / Letters and Emails / Introduction / Business Introduction Letter Format (30 Best Examples)

Business Introduction Letter Format (30 Best Examples)

An introduction letter is used by businesses to introduce themselves by highlighting the services they offer or goods they produce to potential customers, partners, distributors, investors, or others.

Such letters are used by both start-ups and established companies. It is a formal document that has been authored by the company’s official representative or owner. It creates a good first impression of the company to the investor or company, which increases the chances of a collaboration ensuing. To increase value for the company, it must outline how the service or product being offered is useful to the customers.

30 Professional Examples

Following are some free, downloadable templates for you:

Standard business introduction letter templates

There are two common types:

Download: Microsoft Word (.docx)

Four Ways to Introduce Your Business 

A business can introduce itself in different ways depending on who they intend to reach out to. This article will look into the four ways a business can effectively introduce its services and products to customers or other businesses.

These four ways include:

Send an introduction letter or email

A letter of introduction can be issued via mail or email. The steps followed when introducing a business through email are as follows:

Use the letterhead to introduce the company

For mail letters, after introducing the company, the author then introduces themselves by providing their name and their position in the company. In an email , state the company being introduced.

State the purpose of the business

The letter then states what the company does by stating its products and services and how they solve a problem. The company’s mission can be stated as achieving the same.

Get into details

The letter should then state its objective. Some letters can be for basic introductions, while others can be for greater reasons, such as seeking investments, partnerships, or any other. The objective should come out clearly.

Suggest the next steps

The letter should then be finalized by providing a well-defined way forward. This can be done by suggesting having a meeting or a conversation, maybe through a phone call. The author should provide their contact information and an invitation for a sit-down.

Launch on social media

Social media is also a viable alternative for businesses to introduce themselves. It has become the most popular means for businesses to engage with customers and other businesses. Twitter and Facebook are popularly used by businesses to engage with customers and other businesses.

A business looking to introduce itself to clients or possible partners can follow these steps: 

Create a social media account

Create social media accounts using the business email. Name the account using the official business name or a name that indicates the specific company to which the account belongs.

Customize the account profile

State the purpose of the company in the “description” or “about” section. Use engaging language to do so. Select a colorful and creative photo and upload it as a profile photo. A photo of the products or services, or employees or satisfied customers can be used. Indicate the company’s location and a link to its official website .

Follow or add friends using the account

Physical stores should try to add and follow people within their locality. However, online service providers can add or follow people, irrespective of their location. More followers or friends mean more traffic to the business account. To engage with customers, opt to comment on competitors’ posts.

Give the followers and fans incentives

Incentives can be discounts or special deals for new followers or loyal fans. An example of a special deal is “buy two get one free.”

Respond to comments or messages

Interacting and engaging with followers and fans on the company’s page gives the company a human touch and attracts people to come back to its profile, increasing traffic.

Update the account regularly

Upload photos, post announcements, post special deals, and wish people good holidays to remain relevant to their followers. Post at most twice a day. Excessive uploads become monotonous over time. 

Create an engaging website

Businesses can utilize websites to make themselves known to customers and other businesses.

The procedure for this is as follows:

• Identify the target audience and provide introductory information relevant to the audience. This includes the company’s background, products or services, and mission.
• Provide some context to the background information by giving a brief story that relates to establishing the company. Aspects to consider are funding, inspiration, motivation, partners, etc.
• State what makes the company unique . Use customer feedback to determine what is special about the company’s products or services.
• Keep the contents as brief but efficient as possible. Let the introduction be at most one paragraph.
• Proofread the introduction and ensure it is professionally written. Correct for any grammar, typos, spelling, punctuation mistakes, etc.

Make in-person introductions

Business introductions can also be made in person. The following steps can be followed when introducing the company to someone in person:

• Prepare a pitch that addresses how the company’s product or service solves a particular problem.
• Meet the customer, investor, or business representative. The business owner or representative should give the investor, customer, or business representative a firm handshake and make an introduction by stating their position in the business.
• Begin with a casual conversation and look out for openings within the conversation to talk business. Be positive throughout the conversation. Introduce the company and mention compelling details such as mission, impressive sales, etc.
• Enquire about the other person so that the conversation is not one-sided. Ask generic questions and avoid asking very personal questions.
• Present the 30-second elevator pitch preferably when prompted by a question like “ What does your company do? ” keep the pitch short; 30 seconds or shorter is enough. Long pitches can be overwhelming to the customer or investor.
• Highlight probable issues or challenges that would occur if the product did not exist. Then explain how the company addresses these issues or problems.
• Propose any actionable steps that should succeed in the meeting . This can include providing details of how the individual can access the company’s product or service in the future. Hand them a business card or phone number, shake their hand, and make concluding remarks by asking for a meet-up and/or a business card.

Format of a Business Introduction Letter

It should be formatted like any other business letter. The following aspects of the letter should be formatted as follows:

A half-inch to one-inch margin can be used on all sides of the letter.

Line spacing

It should be single-spaced for both lines and paragraphs. A blank line should be left after every paragraph.

A semi-block alignment can be used where some details, such as contact details, salutation, and closing statement, are aligned to either the right or left side, depending on the standard format of a letter.

Any font size range between 10-point and 12-point is acceptable. A standard font, like Times New Roman, should be used.

Printing specifications

The letter should be printed on unlined 8.5” x 11” paper. The sender’s and the recipient’s addresses should be made so that they both fit in a standard nine-inch envelope.

Other formats

Such letters can be formatted to match the company’s correspondence. Some companies indent paragraphs with the body of the letter. The font can also be varied to match other companies’ letters.

What to Include in a Business Introduction Letter    

To craft it effectively, certain information must be presented in the document. These include:

Letter heading

The letter heading indicates the sender’s information. Provide contextual details such as the company’s name, return address, phone number, and email. The letter heading should b placed at the top left-hand corner of the page.  

Skip one line and write the date when the letter was written. Use the appropriate date format for the region; dd/mm/yy or mm/dd/yy.

Recipient address

After another blank line, the recipient’s address is written down. Include the recipient’s name, designation, and the company receiving the letter. 

Remember to change the recipient’s details (name and address) and greetings if the letter is to be sent to multiple recipients. “CC” all the people receiving the same copy of the letter.

There should be a subject or “RE” line. Make sure it communicates the purpose of the letter – learn about the company.

Greeting/salutation

Use a formal and polite greeting or salutation. Use “Dear” followed by the recipient’s title, e.g., “Dr.” followed by the person’s name. In case the recipient’s name is not known, use appropriate titles such as “Dear Marketing Manager” or “Dear Managing Director.”

Introduction letters being addressed to groups such as boards of directors should use the group’s official name, for example, “Dear Board of Directors.”

Introduction

Supply a short introduction stating the purpose of the letter. In two sentences, state what the company does and why the introduction is being made.

Expound on how the company’s products and services solve a particular problem and why the introduction is being made. Be direct and professional. Exhaustively market the company to the recipient.

Close the body of the letter with a two-sentence paragraph that sums up the introduction and thanks the reader for reviewing the letter.

Call-to-action 

Suggest a meet-up or invite the client, customer, investor, or business to reach out. Provide contact information they can use for communication.

Signature 

A complimentary closing should be provided before the letter can be signed. After the signature, the sender’s name should then be included. Their position in the company must also be indicated.  

If the letter is being sent with other attached documents, it should be listed under “Enclosures.” This heading should be after the sender’s name and separated with a blank line.

Template Business Introduction Letter

[Your Name]

[Your Job Title]

[Your Company]

[Company Address]

[City, State, Zip Code]

[Email Address]

[Phone Number]

[Recipient’s Name]

[Recipient’s Job Title]

[Recipient’s Company]

Dear [Recipient’s Name],

I hope this letter finds you well. My name is [Your Name], and I am the [Your Job Title] at [Your Company]. [Your Company] specializes in [brief description of your company’s services/products]. I am reaching out to introduce our company and express our interest in exploring potential collaboration opportunities with [Recipient’s Company].

[Your Company] has been in the industry for [number of years] years, and we pride ourselves on [mention key achievements, unique selling propositions, or what sets your company apart]. Our mission is to [briefly describe your company’s mission or goals], and we have successfully [mention any significant accomplishments, partnerships, or projects].

We have taken the time to understand [Recipient’s Company] and believe that there is a great synergy between our services/products and your company’s goals, especially in the area of [mention specific area of potential collaboration]. We are particularly impressed by [mention something you admire about the recipient’s company], and we see a fantastic opportunity for both our companies to [mention potential benefits of collaboration, such as expanding market reach, enhancing product offerings, etc.].

To give you a better idea of how our collaboration could be mutually beneficial, I would like to highlight a few of our key services/products:

[Service/Product 1]: [Brief description]

[Service/Product 2]: [Brief description]

[Service/Product 3]: [Brief description]

I am keen on discussing how we can work together and would love the opportunity to schedule a meeting or a call at your earliest convenience. Please let me know your availability, and I will do my best to accommodate.

Thank you for considering this potential partnership. I am looking forward to the possibility of working together to achieve great results. Please feel free to contact me directly at [Your Phone Number] or [Your Email Address] should you have any questions or need further information.

Warm regards,

[Your Contact Information]

Sample Business Introduction Letter

Dear Mr. Carter,

I hope this letter finds you in good spirits and health. My name is Alice Johnson, and I serve as the Director of Business Development at Innovatech Solutions, a leading provider of cutting-edge renewable energy technologies. I am reaching out to introduce our company and explore potential collaboration opportunities with Efficient Energy Corp, given our shared commitment to sustainability and innovation.

Innovatech Solutions has been at the forefront of the renewable energy sector for over a decade, driving significant advancements in solar and wind technology. Our mission is to empower businesses and communities to adopt sustainable energy solutions, reducing carbon footprints and fostering a healthier planet. We have partnered with numerous organizations worldwide, delivering customized solutions that enhance energy efficiency and operational sustainability.

We have closely followed Efficient Energy Corp’s remarkable journey to becoming a pioneer in energy-efficient products and services. Your dedication to promoting sustainable practices and reducing environmental impact is truly inspiring. We believe that a partnership between Innovatech Solutions and Efficient Energy Corp could lead to groundbreaking advancements in the renewable energy sector, offering comprehensive solutions that meet the growing demand for clean energy.

To illustrate how our collaboration could be mutually beneficial, I would like to highlight a few areas where Innovatech Solutions excels:

• Solar Panel Technology: Our state-of-the-art solar panels offer unparalleled efficiency and durability, making them ideal for both residential and commercial applications.
• Wind Turbine Solutions: We provide innovative small to medium-scale wind turbines designed for low wind conditions, significantly expanding the viability of wind energy in diverse settings.
• Energy Efficiency Consulting: Our team of experts works closely with clients to identify and implement energy-saving measures, reducing costs and environmental impact.

I am eager to discuss how Innovatech Solutions and Efficient Energy Corp can collaborate to further our mutual goals of promoting sustainable energy solutions. I would greatly appreciate the opportunity to schedule a meeting or a call at your convenience to explore potential synergies and discuss how we can work together towards a greener future.

Thank you for considering this exciting opportunity. I look forward to the possibility of our companies joining forces to make a significant impact in the renewable energy landscape. Please feel free to contact me directly at 555-987-6543 or via email at [email protected] to discuss this further.

Warmest regards,

Alice Johnson

Director of Business Development

Innovatech Solutions

[email protected]

555-987-6543

Key Takeaways

This letter effectively introduces a company and explores potential collaboration opportunities with another organization. Key elements contributing to its effectiveness include:

Introduction and Purpose: The letter begins with a courteous greeting and a clear statement of purpose, setting the tone for professional communication.

Identification and Positioning: The writer identifies their role within the company, establishing credibility and authority to discuss potential collaboration opportunities.

Company Overview: A brief overview of the company’s mission, values, and expertise is provided, giving the recipient context about the organization and its focus areas.

Alignment of Objectives: The letter emphasizes shared goals and values between the two companies, demonstrating an understanding of the recipient’s interests and priorities.

Highlight of Strengths: Specific examples of the company’s strengths and areas of expertise are highlighted, providing concrete evidence of its capabilities and potential value to the recipient.

Proactive Engagement: The writer expresses eagerness to discuss collaboration opportunities and suggests a meeting or call, demonstrating initiative and openness to dialogue.

Closing and Invitation: The letter concludes with a polite expression of gratitude and an invitation for further discussion, leaving the door open for continued communication and potential partnership.

Overall, the letter effectively communicates the company’s offerings, demonstrates an understanding of the recipient’s needs, and invites further engagement, making it a persuasive and professional communication sample.

Tips for Writing an Effective Letter

There are a few things to think about when crafting it. They include:

Be objective

First, establish the intent or purpose for writing the letter and align everything with that objective. Is it a letter to introduce a new company? New product? Make a sale? Etc. This helps you write an effective introduction letter.

Research the company or market

Find out information that can be used to come up with a personalized introduction letter. Find out the interests or needs of the client, customer, investor, or business and discuss how collaborating with the company would be beneficial or how it solves their needs.

Open with a strong statement

Have a strong opening statement that gets the reader’s attention and motivates them to read the document. Use the company’s slogan or a relevant quote.

Add only relevant details

Supply only information that satisfies the letter’s purpose and targets its audience. Irrelevant information compromises the quality of the introduction letter.

Keep it concise

Be brief and communicate exactly what is needed. A letter of 300-400 words would be sufficient to introduce a company effectively.

Proofread 

Avoid submitting a letter full of spelling, grammar, punctuation errors, and typos. Instead, edit accordingly and review the letter again before sending it.

Final Thoughts

A letter of introduction is a formal and perfect way of letting customers, investors, and other businesses know what a company produces and/or offers. An introduction can be made via a letter, email, social media, website, or in person. Introductions made to customers are known as business-to-customer introductions, while those made to businesses are known as business-to-business introductions. An introduction should give enough details of how a company/business solves a problem or is useful to a particular market. Such letters must be written in a business format. Templates can be used to craft it effectively. 

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How to Write a Letter of Introduction (With Examples)

By Priya Jain

Published: January 22, 2024

Writer & Career Coach

Writing a letter of introduction serves as a tool for individuals and businesses to establish new connections, explore opportunities, or introduce services and products. An effectively written letter of introduction can open doors to job opportunities, business collaborations, and networking.

Whether you’re a freelancer seeking new clients, a business looking to forge new partnerships, or an individual exploring job opportunities, a compelling introduction letter can set the stage for fruitful interactions.

In this article, we explain what a letter of introduction is, explore what to include, and give examples you can use while creating your letter. 

What Is a Letter of Introduction?

A letter of introduction is a document that introduces one party to another. It can serve various purposes in different contexts, including professional, academic, or personal settings. 

This letter can be used to introduce oneself or by someone else to introduce a third party. The key purpose is establishing a connection or a rapport with the recipient, usually with a specific goal, such as exploring job opportunities, proposing business collaborations, or extending networks.

Individuals can use letters of introduction in social settings, like joining a new club or group, where you want to introduce yourself to the members. These letters often introduce a third party, like a colleague or a friend, to your contacts. This can be particularly helpful in professional networking or recommending someone for a job or project .

The Difference Between a Letter of Introduction and a Cover Letter

A letter of introduction and a cover letter are very different. Letters of introduction are generally used when you want to establish a new relationship that may or may not be job-related. It could be an introduction to a potential business partner, a networking contact, or a new community or group. 

On the other hand, a cover letter is job-related. It’s sent alongside a resume when applying for a job. The cover letter focuses on why the applicant is suitable for a specific job, highlighting skills and experiences directly relevant to the job description. It’s more tailored to a particular role or company.

Letter of Introduction Examples

Here are some examples you can take inspiration from:

Job Application Letter of Introduction

This letter aims to introduce yourself to a potential employer, highlight relevant skills and experiences, express interest in the position, and provide a glimpse of your personality.

You can use this example to write a job application introduction letter:

Dear [Hiring Manager’s Name],

I am writing to express my keen interest in the [Job Title] position at [Company Name]. With [X years] of experience in [relevant field/industry], I have developed a comprehensive skill set that aligns with your team’s requirements.

My experience at [Previous Company] involved [mention key responsibilities or projects related to the new job]. I am particularly excited about the opportunity at [Company Name] because of [reasons specific to the company or role].

Enclosed is my resume, which further outlines my achievements. I would appreciate the opportunity to discuss how my experience and skills can contribute to the continued success of [Company Name].

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team.

[Your Name] [Your Contact Information]

Networking Introduction Letter

A networking introduction letter is a valuable tool for establishing new professional connections . It’s a way of introducing yourself to someone in your industry or field whom you haven’t met but wish to connect with for networking purposes.

Here’s an example:

Dear [Contact’s Name],

I hope this message finds you well. I am [Your Name], currently working as a [Your Job Title] at [Your Company]. I came across your profile on [LinkedIn/Professional Event] and was impressed by your extensive experience in [relevant field/industry].

I am reaching out to expand my professional network in the [specific industry or field] and would value the opportunity to learn from your insights. [Mention any mutual connections or shared interests, if applicable].

If you are open, I would appreciate talking with you briefly. I want to hear about your experiences, particularly regarding [specific topic or question].

Thank you for considering my request. I understand the value of your time and would be flexible to accommodate your schedule.

Best regards,

Cold Outreach Letter of Introduction

A cold outreach letter of introduction is used when contacting someone who does not know you or is not expecting your communication. It’s typically used professionally to introduce yourself, your company, or your products/services to a potential client, partner, or employer.

Here’s an example:  

Dear [Recipient’s Name],

My name is [Your Name], and I am the [Your Position] at [Your Company]. I am reaching out to introduce our company and the innovative solutions we offer in [specific service or product area].

I believe that [Recipient’s Company] could significantly benefit from our [services/products], especially in [specific area of improvement or opportunity you’ve identified in their business]. We have partnered successfully with companies like yours, such as [mention any relevant clients or case studies], and achieved [mention specific results or improvements].

I would love the opportunity to discuss this further with you. Would you be available for a brief call next week? I am also attaching a brief overview of our services for your reference.

Thank you for your time, and I look forward to working together.

Warm regards,

Letter of Introduction Template

Creating a letter of introduction involves a structured approach to presenting your information effectively.

Here’s a template that you can adapt based on your specific needs:

[Your Name] [Your Address] [City, State, Zip Code] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Company/Organization Name] [Company Address] [City, State, Zip Code]

Dear [Recipient’s Name],

[Introductory Paragraph: Briefly introduce yourself, stating your name and current position or role. Explain how you came across the recipient, their work, or their organization.]

[Second Paragraph: State the purpose of your letter. Are you seeking a job opportunity, looking to network, or proposing a collaboration? Be specific about your intentions and why you are contacting this particular individual or company.]

[Third Paragraph: Concisely overview your relevant background and experience. Focus on key aspects of your career or education that align with the purpose of your letter.]

[Fourth Paragraph: Highlight one or two significant accomplishments or skills. Use specific examples demonstrating your capabilities and how they relate to the recipient’s needs or interests.]

[Fifth Paragraph: Mention any personal qualities or soft skills that set you apart and are relevant to the context of your introduction. Relate these traits to how they can be beneficial in achieving the goals outlined in your letter.]

[Call to Action: Clearly state what you hope to achieve with this letter. Whether it’s a follow-up meeting, a phone call, or further discussions, provide a clear action you’d like the recipient to take.]

Thank you for taking the time to read my letter. I am very interested in [discussing further, learning more about, etc.] and look forward to the possibility of [working together, meeting you, etc.]. Please contact me at [your email address] or [phone number].

[Your Name] [Attachments: Mention attachments such as your resume, portfolio, or other relevant documents.]

What You Need to Include in a Letter of Introduction

Incorporating specific elements in your letter of introduction can significantly enhance its effectiveness.

Here’s a breakdown of what to include following your provided structure:

Begin with a formal greeting. This is the initial greeting and sets the tone for the letter. Use a formal tone like “Dear [Recipient’s Name]”. If the recipient’s name is unknown, “Dear Hiring Manager” or “To Whom It May Concern” are alternatives. Personalizing the salutation, however, is preferable if you know the recipient’s name.

Introduction

Introduce yourself by stating your name and your current position or role in a professional context. This section should be brief, offering a snapshot of who you are. For instance, “My name is Jane Doe, and I am a Marketing Manager at XYZ Corporation.”

Purpose of the Letter

Clearly articulate why you are writing this letter. This might be to introduce yourself in a job search context, to propose a business collaboration, or to establish a new professional relationship. Be specific about why you’re contacting this particular individual or organization.

Background Information

Provide a concise overview of your professional background relevant to the purpose of your letter. This could include your current job, professional journey, or key areas of expertise. The aim is to give the reader context about your professional standing.

Relevant Accomplishments

Highlight significant achievements that are pertinent to the recipient. These could be successful projects you’ve led, awards you’ve won, or specific contributions you’ve made in previous roles. The objective is to showcase your competence and success in areas relevant to the letter’s purpose.

Personal Qualities

Share personal attributes that make you well-suited for the intended purpose of your letter. For instance, you might emphasize qualities like leadership, innovation, or collaborative skills if you are applying for a job. This part is about showing your personality and fit.

Call to Action

This is a crucial component where you suggest the next steps. It could be a request for a follow-up meeting, a phone call, or an invitation to review your application. Make it clear what you want the recipient to do next.

Conclude your letter with a formal and professional closing. Common closings include “Sincerely”, “Best regards”, or “Kind regards”, followed by your full name. This part signifies the end of your letter respectfully.

Attachments

If you include additional documents, such as a resume or portfolio, mention them here. For example, “Enclosed, please find my resume, which provides further details about my professional experience.”

What Not to Include in a Letter of Introduction

When writing a letter of introduction, it’s important to be aware of certain elements that should be avoided.

Here are what not to include: 

Unsubstantiated Claims

Your letter should avoid making broad statements about your abilities or achievements without providing specific examples or evidence to support them. For instance, rather than simply stating that you’re an excellent communicator, provide a brief example or mention a relevant accomplishment demonstrating this skill. The goal is to be as concrete and specific as possible to build credibility.

Clichés and Overused Phrases

Avoid overused phrases and clichés that don’t add substantive information to your introduction. Phrases like “team player,” “hard worker,” or “go-getter” are commonly used and don’t distinguish you from other candidates. Instead, use unique descriptions specifically tailored to your experiences and qualifications.

Unrealistic Promises

Be cautious about making promises or commitments that you might not be able to fulfill. Overpromising to impress can backfire if you cannot deliver on those promises later. It’s important to be honest and realistic about what you can offer to the potential employer or contact.

Best Practices for Writing Letters of Introduction

When writing a letter of introduction, following these best practices can greatly enhance the effectiveness and professional impact of your letter:

Tailoring the Letter to the Audience

By researching and familiarizing yourself with the recipient’s work and organization, you can ensure that your letter speaks directly to their needs and interests. Personalization in the letter demonstrates that you have taken the time to understand who they are and what they value, which can significantly increase the effectiveness of your message.

Keeping It Concise and Focused

An effective letter conveys your message in a clear, succinct manner. Long letters can dilute the impact of your key points and lose the reader’s interest. 

Structuring your letter with a clear beginning, middle, and end helps maintain this focus. The introduction should grab attention, the body should elaborate on your purpose and relevant qualifications, and the conclusion should reiterate your intent and suggest the next steps.

Showcasing Personality and Authenticity

An impactful letter is about what you say and how you say it. Infusing your letter with genuine personality and authenticity makes your message resonate more with the recipient. It’s about striking the right balance between professional decorum and personal touch.

Sharing your motivations, interests, or perspectives in a way that aligns with the professional context can make your letter memorable and establish a more personal connection with the recipient.

Proofreading for Clarity and Professionalism

The final yet crucial step in drafting your letter is thorough proofreading. This step is imperative for ensuring your letter is free from grammatical errors and typos and communicates your message.

A well-written and professionally presented letter reflects your attention to detail and commitment to quality. Having someone else review your letter is often beneficial, as a fresh pair of eyes can catch errors and provide feedback on your message’s overall clarity and tone.

About the Author

Read more articles by Priya Jain

How To Write a Business Introduction Letter in 10 Steps [+Examples]

Learn how to write a business introduction letter with our 10-step guide and examples that will impress potential clients and establish professional.

Ivana Vidakovic

Apr 28, 2023

TABLE OF CONTENTS

A well-written business introduction letter can be a game-changer when gaining new clients or establishing professional connections. 

It's an opportunity to introduce yourself and your business, showcase your skills and experience, and make a positive first impression. 

However, writing an effective introduction letter can feel overwhelming if you're unsure of where to start or what to include. 

That's why we've created a comprehensive guide with 10 easy steps and examples to help you write a successful introduction letter for business purposes.

Let’s start!

What Is the Purpose Of a Business Introduction Letter?

A business introduction letter enables you to reach out to a new contact or kick off a new business relationship.

Whether sent by a business or an individual, the letter aims to introduce the sender and their enterprise.

The letter's primary purpose is to make a good first impression while providing vital details about the company, its offerings, and its suitability for the position .

There are many situations in which an introduction letter to business would be appropriate, such as:

🎯 Introduce your business to a potential client

🎯 Establish a partnership with another business

🎯 Apply for a job or contract.

Benefits of Business Introduction Letters

You might be wondering, "Why only business introduction letters?" 

Let me quickly list a few of the most widely known advantages that might come from this type of letters:

✔️ Positive first impression — Demonstrate your professionalism and attention to detail.

✔️ Brand awareness — Gain new business opportunities and increased revenue.

✔️ Establish credibility — Give potential clients or partners the confidence they need to work with you.

✔️ Showcase your offerings — Differentiate yourself from the competition and make a compelling case for why someone should work with you.

✔️ New business opportunities — Get you access to markets you may not have been able to enter before.

Now that you’re aware of what and how business introduction letters can bring to your efforts, let’s figure out essential steps in crafting them.

Write a Business Introduction Letter in 10 Steps

Here are 10 easy steps to follow when writing an introduction letter for business purposes, complete with examples.

Follow through to the end to learn some pro tricks and tips that will help you get started right away.

1. Determine the Goal

Determining your goal for a business introduction letter is a crucial step in the letter writing process. 

Without a clear goal, you may find it challenging to craft a compelling and effective letter that achieves your desired outcome. 

Here are some steps you can take to determine your goal for a business introduction letter:

1.1 Define Your Target Audience 📌

Understand your target audience by asking yourself who you are writing to and what their needs and interests are. 

• Who is your target audience?
• What are their pain points?
• What solutions do they seek?

1.2 Know the Purpose of Your Letter

We already talked about this in the previous section. 

Once you define your target audience, you need to figure out what would be the purpose of a business introduction letter. Start by asking these questions:

• Are you trying to introduce your business to a potential client?
• Are you looking to establish a partnership with another business?
• Are you applying for a job or contract? 

Your goal will depend on the purpose of the letter.

1.3 Determine the Desired Outcome 📌

Once you've clarified the purpose of the letter, you need to determine the desired outcome:

• What do you hope to achieve by sending the letter? 
• Do you want to schedule a meeting or phone call? 
• Do you want to secure a new client or partner? 
• Do you want to get an interview for a job or contract? 

Having a clear desired outcome will help you craft a letter that achieves your goals.

2. Do Your Research

Now that you have a clear idea of WHAT you want to achieve, you can devote your time to finding the best people to pursue it.

It's essential to be selective when building your "list." 

Remember that only some companies in your industry will be a good fit for working together.

At the same time, you want the people who might be interested to be curious enough about you to keep reading.

That is to say, you only get one shot at making an excellent first impression in the business world via email without relegating your message to the spam folder.

Because of everything mentioned, when writing a business introduction letter make sure to:

2.1 Research the Company or Individual 📌

Do some preliminary research on the business or person you are writing to. 

This might entail looking at:

• Their website
• Social media pages
• Looking for press releases or news articles

By researching your point of contact you can better understand their company, offerings, and core principles.

Besides, who wouldn't want to know that potential business partners have looked into them?

2.2 Determine How You Can Add Value 📌

Decide how you can add value after identifying their needs and pain points:

• What problems or objectives can your company help them with? 
• What is your special value proposition?

For instance, Quora is a great place to begin investigating the specific problems that some businesses face.

If you focus on how your efforts will benefit other companies , you can craft an engaging and relevant message.

2.3 Research the industry and competition 📌

Additionally, it's critical to research the market and rivals. 

• Who is your competition?
• What is their approach to certain issues?
• What do they offer?
• What can you provide that no one else in your market does?

By researching your rivals, you can gain a better understanding of the competitive landscape and position your company to stand out from the crowd.

2.4 Use personal connections 📌

Use any personal ties you may have to the recipient or their company to your advantage in order to learn more. 

Mutual acquaintances, business gatherings, or trade associations may all fall under this category.

3. Start With a Formal Greeting

Communication in the business world must always be formal. 

Using business language helps people take you seriously and establishes your credibility.

So, what does that actually mean?

When utilizing a formal tone of voice in your writing you should keep in mind the following:

✔️ Avoid using slang or jargon

✔️ Address your recipients using formal greeting “Mr/Mrs/Ms”

✔️ Keep things brief and simple , and get to the point directly

✔️ There is never a bad time for humor , as long as it's served in measured doses

Business conversations aren't just "invitations to a coffee," so remember that formality isn't a waste of time when there's money, reputation, and development at stake.

Formal Greeting Examples

"Dear Mr. Smith, 

My name is John Doe, and I am the founder of XYZ Consulting, a business consultancy that specializes in helping companies improve their operations and profitability."

"Dear Hiring Manager, 

I am writing to introduce myself and my business, ABC Marketing Solutions."

"Dear Ms. Johnson, 

I recently came across your company, XYZ Industries, and was impressed by your innovative approach to product development. "

"Dear Mr. Patel, 

I recently attended an industry conference where I had the pleasure of hearing you speak about your company's impressive growth and success."

4. Open With a Strong Argument

Step two in writing a successful business introduction letter is to grab the reader's attention with a killer opening line.

At this point, you can either start a conversation with them or completely lose them.

From the perspective of the reader, a successful entry point contains following elements:

✔️ Hook — Powerful statements or questions can intrigue the reader (e.g. statistic, bold claim, or rhetorical question).

✔️ Clear argument — Make your argument understandable and concise.

✔️ Evidence to support your argument — Use facts, figures or other evidence to prove your point. 

For a powerful opening line it is recommended to use a confident tone. 

In this way, you can demonstrate that you are committed to your argument and passionate about your suggestion.

Strong Argument Examples

"Did you know that businesses that invest in employee wellness programs see a 28% reduction in sick days and a 26% reduction in healthcare costs? 

Our company, XYZ Wellness, specializes in developing customized wellness programs for businesses like yours to help you save money and boost productivity."

"As the global demand for renewable energy continues to grow, it's more important than ever for businesses to prioritize sustainability. 

Our company, ABC Energy Solutions, offers cutting-edge renewable energy solutions that can help your business reduce its carbon footprint and save money on energy costs."

"In today's hyper-competitive marketplace, customer experience is more important than ever. Our company, XYZ Customer Experience, specializes in helping businesses create unforgettable experiences that keep customers coming back for more."

"As a leading provider of cybersecurity solutions, our company, ABC Security, understands the threats businesses face in today's digital age. 

That's why we've developed a comprehensive suite of security products and services to help businesses like yours stay protected from cyberattacks."

"Did you know that 60% of consumers say they're more likely to buy from businesses that offer personalized experiences? 

Our company, XYZ Personalization, specializes in helping businesses create customized products and services that meet the unique needs of each customer."

5. Introduce Your Business

The most important part of a business introduction letter is step #5, in which you should highlight the most important aspects of your business without coming across as aggressive and overbearing.

What follows are suggested elements for your initial statement:

✔️ Start with a brief overview — To kick things off, introduce your company by name, location, and services. Write clearly and directly to the point that the reader can grasp your company's mission in 2-3 lines tops.

✔️ Highlight your unique value proposition — Describe your company's unique selling proposition and why you think potential clients or collaborators should use your services. It could be anything from your knowledge and experience to your fresh perspective and ground-breaking offerings.

✔️ Provide evidence of your success — Provide information or concrete examples to back up your claims about your company's success. This may take the form of awards, case studies, or testimonials from satisfied clients.

Company Introduction Examples

“[Your Business Name] is a full-service digital marketing agency located in [Location]. At [Your Business Name], we specialize in helping businesses like yours increase their online presence and drive measurable results.

Our unique value proposition lies in our data-driven approach to digital marketing. Our team of experts leverages the latest tools and technologies to analyze your business's data and craft customized strategies that deliver maximum ROI.

We are proud to have helped businesses of all sizes achieve their digital marketing goals. Our clients have seen significant increases in website traffic, lead generation, and sales conversions as a result of working with us.”

“We are [Your Business Name], a leading provider of cloud-based HR software solutions. Our company is headquartered in [Location] and has been serving businesses of all sizes since [Year of Establishment].

At [Your Business Name], we specialize in helping HR departments streamline their operations and improve employee engagement. Our unique value proposition lies in our user-friendly software that is highly configurable and customizable to meet each client's unique needs.

We are proud to have helped our clients achieve significant cost savings and efficiency gains. Our software has been recognized as a top HR solution by leading industry analysts and has received numerous awards for innovation and customer satisfaction.”

“I would like to introduce you to [Your Business Name], a boutique law firm located in [Location]. Our firm specializes in providing legal services to startups, entrepreneurs, and small businesses.

At [Your Business Name], we pride ourselves on our personalized approach to legal services. We take the time to understand each client's unique needs and goals and work closely with them to develop tailored solutions that meet their needs.

We are proud to have helped our clients achieve significant milestones, including successful product launches, mergers and acquisitions, and fundraising rounds. Our clients have also praised us for our responsiveness and accessibility, with many describing us as a true partner in their business's success.”

6. Explain the Reason For Reaching Out

Since the reader has made it this far into your business letter, now is the time to make it clear why you're writing.

In addition to the rules we laid out in the first step (i.e., defining your goal), there are no additional rules for this stage.

Here are some good justifications that will fit with the purpose of your business introduction:

👍 To i ntroduce yourself and your business to a potential client or customer

👍 To establish a new business relationship with a partner, vendor, or supplier

👍 To seek out potential investors or funding opportunities

👍 To apply for a job or internship at a company.

👍 To follow up on a previous conversation or meeting

👍 To share exciting news or updates about your business

👍 To request a meeting or call to discuss potential collaboration or partnership opportunities

👍 To invite someone to attend an upcoming event or conference

👍 To express gratitude or appreciation for a previous business interaction or opportunity

👍 To offer your services or products to a potential customer or client

Reasons for Reaching Out Examples

"I'm writing to introduce myself and my business, [Your Business Name], and to inquire about the services you offer."

"I'm writing to introduce my startup, [Startup Name], and to inquire about potential investment opportunities."

"I'm writing to introduce my company, [Your Company Name], and to inquire about establishing a new partnership with your organization."

"I'm writing to introduce myself and express my interest in applying for the [Job Title] position at your company."

"I'm writing to follow up on our previous conversation regarding potential collaboration opportunities between our two companies."

"I'm writing to share some exciting news about [Your Business Name], including our recent expansion into international markets and our new product launch."

"I'm writing to request a meeting or call to discuss potential collaboration or partnership opportunities between our two organizations."

"I'm writing to invite you to attend our upcoming [Event/Conference] and to learn more about [Your Business Name]."

"I'm writing to express my gratitude for the opportunity to work with your organization and to discuss potential future collaboration opportunities."

"I'm writing to introduce my business, [Your Business Name], and to offer our services/products to your organization

7. Make the Letter About Them

Now, here's where most people go wrong when it comes to composing business introduction letters — they focus too much on themselves .

Even though it's crucial to portray yourself (after all, that's the point of your letter), the overall impression you leave with the reader should be that you wrote the letter just for them.

Therefore, when writing an introduction, focus on how your solutions will alleviate their problems.

Here is what to include to craft a personalized business introduction letter:

✒️ Consider the recipient's business achievements and challenges

✒️ Use your expertise to suggest alternate outcomes

✒️ Highlight potential benefits of your collaboration

✒️ Always backup your claims with evidence, evidence, and more evidence

Make Letters About Recipient Examples

"I understand that your company is struggling to keep up with the demand for your products, and I believe that our services can help streamline your production process and increase efficiency."

"Our innovative software can help your team save up to 20 hours per week on administrative tasks, allowing them to focus on more strategic initiatives and drive growth for your company."

"Our client, [Client Name], was facing similar challenges as your company, but after implementing our solution, they were able to increase their revenue by 30% in just six months."

"I would love the opportunity to discuss how we can help your business overcome these challenges. Would you be available for a call next week to learn more about our services and discuss how we can work together?"

8. Mind the Length of Your Letter

An introduction letter for a business should be brief, typically at most one page. 

This is due to the fact that most people have limited time and attention spans , making them less likely to read a lengthy letter.

Some benefits of keeping your business introduction letter brief include the following:

✔️ Showing that you value the reader's time by not burdening them with irrelevant details.

✔️ With a clear and concise message you’re making it easier for the recipient to understand your value proposition and how your business can help them.

✔️ A short and well-written letter can make a better impression on the recipient and increase the chances of a response or follow-up conversation.

✔️ A shorter letter is also easier to skim , making it more likely that the recipient will read through it quickly and catch the essential points.

9. Create a Call-to-Action

At this point, you can provide specific information and instructions for the recipients of your business introduction letter.

This is what we call a "call to action" in the content industry.

What's the point here?

You can't expect your message to have any effect unless you tell people what to do.

Thus, ensure to include a clear and concise call to action that encourages the reader to do something , whether that be to schedule a call or visit your website.

Best practices recommend including the following samples in your business introduction letters to increase the likelihood of interaction, conversion, or sign-ups.

Call-to-Action Examples

"I would love the opportunity to discuss this further with you. Can we schedule a call next week to talk about how our services can help your business grow?"

"If you're interested in learning more about our products, please visit our website or give us a call. We would be happy to provide you with more information."

"Don't miss out on this opportunity to increase your business's efficiency and profitability. Contact us today to learn more and get started!"

"Are you ready to take your business to the next level? Let's discuss how we can help you achieve your goals. Contact us to schedule a consultation."

"If you're interested in hearing more about how our solution can benefit your company, please reply to this email and we will be in touch to set up a meeting.”

10. Close Your Letter

Finally, now that your letter is complete, you should end it with a polite "thank you for your time" gesture, right?

In addition, there is no need to discuss the laws of physics for this stage — instead, you should simply remain polite and formal until the very end .

Let's go over some typical closing statements.

Closing Statements Examples

"Thank you for taking the time to read this letter. I look forward to the opportunity to work with you and help your business achieve its goals."

"I appreciate your consideration and would be happy to provide any additional information you may need. Please feel free to reach out if you have any questions."

"I am excited about the possibility of working together and exploring how we can help your business succeed. Please let me know if you're interested in learning more."

"Thank you for your time and attention. I hope to hear back from you soon and continue this conversation."

We promised you some tips and tricks to easily write your business introduction letters, did we?

And now we’re going to keep our promise.

Write Your Business Introduction Letter With Zeno Chat

I'll be honest and say that even though each of these steps for writing a business introduction letter looks simple on paper, in practice they can be quite difficult and time-consuming.

At least we all aim for perfection in business, right?

And yes, I can tell you that it is possible to get a perfect letter and in a matter of seconds — thanks to TextCortex’s Zeno Chat feature.

What is Zeno Chat?

Zeno Chat is a cutting-edge AI writing solution that, with its up-to-date data and customizable user profiles, can provide assistance with the writing of any kind on 2,000+ websites.

To what end does this strategy work?

You issue a command and then take in the results. In addition, Zeno Chat can have conversations with you just like ChatGPT .

As your virtual helper, it can have a t ext conversation with you .

Besides this capability, Zeno Chat Chrome extension also provides access to:

🔴 Rewriting menu — Up to 10 paraphrasing options such as summarize, expand, rewrite, change the tone, translate, long-form creator, bullets to email generator, etc.

🔵 AI Templates — Create your frequently used content using our 60+ AI templates that will generate keyword-based content for you.

🟠 Readability checker — Get instant feedback on your readability score and word count.

🟢 Brainstorming features — No need to struggle on getting started with your content anymore. Simply leverage our brainstorming options for ideas, outlines, and more.

Ready to test it out?

Claim your freemium account today to get up to 10 free daily creations and see how Zeno Chat can speed up your writing process while producing high-quality content.

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Did you like this article? Explore a few more related posts.

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Questions?  Answers.

TextCortex is a powerful AI-powered writing tool that can help you reduce your writing time, handle big tasks, and create high-quality content without errors. With its customizable platform, personalized intelligence experience, advanced writing and research capabilities, and error-free content, TextCortex is the perfect tool for creative professionals who want to be a creative force in their industry.

Our AI copilot learned how to write from more than 3 billion sentences and has the ability to create unique content. However, fact-checking is something which still requires a human approval.

TextCortex supports more than 25 languages including English, Dutch, German, Ukranian, Romanian, Spanish, Portuguese, French, Italian.

Yes, TextCortex is completely free to use with all of its features. When you sign up, you receive 100 free creations. Then you will receive 20 recurring creations every day on the free plan.

Yes, we have a Text Generation API, please talk to us directly to implement it. You can reach out to us at [email protected]

Account sharing is not allowed. If you have a need for more than 5 seats for an account, you can directly contact us at [email protected]

Yes, TextCortex offers 14-day free trial for users to try out all features extensively with higher number of generations. But keep in mind that you can already try everything with the free plan. There is no feature that is locked behind a premium plan.

Overall, TextCortex AI has over 1000 five-star reviews on reputable review sites such as G2, Trustpilot and Capterra.

TextCortex learns and adapts to your unique writing style and knowledge, making it easier for you to write high-quality & personalized content.

Your premium features will be available until the end of your subscription date, then your account plan will be set to Free plan.

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Business Presentation Introduction Examples & Templates

Learn how to create a business presentation introduction that gets attention in the first 15 seconds. See real-life business presentation introduction examples & samples.

Dominika Krukowska

9 minute read

Short answer

What makes a good presentation introduction.

Data shows that a good presentation introduction is all about grabbing attention in the first 15 seconds.

An effective presentation introduction includes interactive design, a big idea, and a mystery to hook the audience in. A good introduction improves reader engagement and increases reading time.

You have only 15 seconds to earn your audience’s attention

Imagine a sprinter at the Olympics. They've trained for years, but a false start costs them the race. A weak introduction is the false start for your presentation, costing you your audience's attention and engagement.

But there's a way to get back on track and back in the race.

Our analysis of over 100,000 presentation sessions shows that the first 3 slides and the initial 15 seconds determine the success of your entire presentation.

These first slides and first moments decide whether a reader will give you their full attention or bounce never to look back.

In this post, we'll guide you on how to craft an introduction that ensures a strong start, keeps your audience engaged, and sets you up for a winning presentation.

Ready? Let’s dive in.

What is the purpose and goal of a presentation introduction?

The introduction in a business presentation has 4 goals: (1) to provide context by introducing the topic, (2) to build authority and trust by introducing the team (3) to manage expectations by giving a preview of the presentation content, and (4) to ignite interest by introducing a big idea.

What are the main types of presentation introductions?

8 types of presentation introductions:

• Personal intro: Unveils the speaker's background and expertise.
• Team intro: Showcases the experience and accomplishments of a team.
• Company intro: Unfolds the company's vision and values
• Topic intro: Sets the stage for the discussion topic.
• Product intro: Highlights the product's unique features and benefits.
• Project intro: Outlines the project's roadmap and expected milestones.
• Business plan intro: Provides a sneak peek into a business's strategic blueprint.
• Executive summary (Report intro): Summarizes a report's key insights and takeaways.

How to write presentation introductions that keep people reading

The introduction slide is the gateway to your presentation. Here are some tips to ensure your audience can't resist reading on:

Start with a hook: Start with a captivating bit of information - a surprising statistic, a bold statement, or a thought-provoking question.

Show relevance: Highlight why your presentation is important to your audience.

Keep it simple: Make your introduction clear and concise to avoid overwhelming your audience.

Include visuals: Incorporate relevant visuals to enhance your message.

Use interactive elements: Using running numbers to present stats or giving your audience something to play around with, like sliders or tabs to click through, is another proven way to boost engagement.

Add a personal touch: Make your introduction resonate with your specific audience by personalizing it. This can get 68% more people to read your presentation in full and increase the average reading time by 41%.

Manage expectations: Provide an estimated reading time to set clear expectations and lower your bounce rate by 24% .

How to design a presentation introduction that grabs attention?

Designing an engaging presentation introduction is a crucial step in capturing your audience's attention.

Here are some strategies you can use to create an impactful introduction:

Video introduction

A video introduction adds a personal touch to your presentation. It brings in the human element with voice, gestures, and expressions, establishing a connection with your audience. This non-verbal communication is crucial for building relatability and trust.

According to our research, presentations with a video in their cover slide have 32% more people interacting with them .

And this doesn’t just refer to the top part of your deck. By embedding any video into your presentation, you can get people to read it 37% longer and enjoy a 17% increase in the CTA click-through rate.

This can be a short clip that introduces the topic or a brief message from the presenter. Our interactive editor allows you to easily embed videos in your slides by uploading them to the media library or pasting a URL.

Here’s an example of an introduction slide with a video:

Text and image

Pairing a story with a relevant image can create a memorable connection. Whether it's a personal photo for an individual introduction, a team photo for a group introduction, or a symbolic image for a company introduction, the right image can enhance your narrative.

Our platform offers a variety of design options to help you craft this perfect pairing. You can either choose your own images or let our AI assistant take care of it for you. You can also select the placement and adjust the proportions so that it doesn’t overpower your key message.

Here’s an introduction slide sample using a mix of text and images:

Timeline (History slide)

A timeline slide can take your audience on a journey through your company's or your personal history. It allows your audience to appreciate each significant milestone individually, adding depth to your presentation and making it easier to follow.

And, on top of that, giving your readers slides they have to click through makes them 41% more likely to scroll it all the way down to the bottom and read it 21% longer.

Here's an example of a history slide:

Multiple introductions (Tabs)

Tabs offer a neat way to introduce multiple aspects within the same context. You can dedicate a tab each for the speaker, the team, leadership, partners, and the company.

This feature also allows you to tailor your introduction to different audience personas, ensuring that your content resonates with everyone. An AI text generator can reduce the time spent on these different messages.

Here’s an example of an introduction slide using tabs:

Best examples of how to write and design your presentation introduction

When it comes to creating a compelling presentation introduction, real-life examples can provide invaluable insights. Let's explore how 4 Storydoc clients have leveraged the platform's features to create impactful starts to their presentations.

Yotpo is an e-commerce marketing platform that provides solutions for managing customer reviews and loyalty programs. Their presentation starts with a dynamic variable, allowing them to personalize the experience for each viewer with just a few clicks.

The introduction slide features a video showcasing their product in action, while the third slide uses a timeline to explain how to measure the product’s impact, complete with screenshots for clarity.

This approach not only engages the viewer but also provides a comprehensive overview of the product's capabilities. And, by sharing how to use data-driven insights to make the most of the platform, it helps build trust and credibility with potential customers.

WiseStamp , an email signature manager solution, uses dynamic variables on their first slide to embed the prospect's name and their company's name.

The introduction slide visualizes what the prospect's email signature would look like if they signed up for WiseStamp. All the data, including the name, address, phone number, and website, can be pulled directly from the CRM thanks to robust integration capabilities .

And, once they’ve seen the end result, prospects can also watch a short video showing how the product works.

All this combined makes potential customers feel like the presentation was created specifically for them, when in reality it takes just a few clicks to create unlimited versions of any deck.

The end result? A completion rate of 60% and a CTA conversion rate of 10%!

Octopai , an automated data intelligence platform, also leverages the power of personalization by including a dynamic variable on the cover slide.

The introduction slide grabs the readers’ attention by using a running number to present an agonizing problem statement. The third slide uses shocking statistics to reiterate the main issue plaguing the industry, paired with relevant images.

This approach effectively highlights the problem that Octopai solves. It can easily be personalized to include the prospect’s specific pain points, either found online or mentioned during the discovery call, making them more likely to be interested in the solution.

And, it worked wonders for the Octopai team! Their salespeople could easily create several versions of the same deck using the intuitive editor, leading to more demos booked and improved sales calls.

Orbiit , a virtual networking platform, provides a link to a shorter executive summary on their first slide for prospects who don't have time to read the whole presentation. Using the analytics panel, they can easily see who clicked on it and who didn’t, and follow up accordingly.

The introduction slide uses running numbers to present statistics regarding networking benefits before moving on to the main problem statement.

This engaging approach shows the importance of solving the issue and positions Orbiit as the perfect solution provider right from the start.

If you want to see more presentation introduction samples, check out our examples section .

Business presentation introduction do’s and don’ts

To ensure your introduction hits the right notes, here are some key do's and don'ts:

✅ Ignite interest with a compelling hook, like a surprising fact or a provocative question.

✅ State the purpose of your presentation clearly. Make sure your audience understands why they should care.

✅ Enhance your introduction with strategic visuals. A picture can speak a thousand words.

✅ Tailor your introduction to your specific audience. Make them feel seen and understood.

✅ Include an estimated reading time. It helps set expectations.

❌ Flood your audience with too much information upfront. Keep it simple and intriguing.

❌ Begin with a lengthy personal introduction that doesn't directly relate to your topic.

❌ Include large blocks of text. They can be overwhelming and off-putting.

❌ Send generic introductions. They can make your audience feel disconnected.

❌ Leave your audience in the dark about how long your presentation will take.

How to write your intro based on data from previous interactions with clients

By analyzing how clients interact with your content, you can then tailor the introduction of your following presentation to their preferences and expectations.

Say the first presentation was a sales one pager, you can use the engagement data gained there to tailor the intro for your sales proposal.

You can use engagement data to answer which slides and topics they engaged with and which they skipped, or if they viewed a video, used a calculator, filled out a form, or clicked your CTA.

You can then use this information to deduce what they really care about and use that information in your next intro.

The only problem is that with traditional static presentation makers like PowerPoint or Google Slides the only information you can get is whether the email where you attached them was opened.

You’re completely blind to what happens after you hit ‘Send’, good or bad.

But if you upgrade from static PowerPoints to Storydoc’s AI business presentation maker you get out-of-the-box analytics with multi-layered engagement information down to the slide and button interactions.

You can learn more about presentation analytics here:

Advanced: How to personalize your introduction at scale?

According to our research, personalizing your presentation can greatly improve your presentation performance. For example, including a personal note in your presentation can get 68% more people to read it in full and share it internally 2.3x more often.

But personalization takes time. Time which most of us can’t afford to spend on every reader.

However, this can easily be done at scale by integrating Storydoc with your existing tech stack.

Doing this will enable you to pull customer data directly from your CRM and into your presentations with a single click (and send back engagement data to your CRM!).

All you have to do is use dynamic variables in your presentations the same way you’d use them in your email automation.

Address your readers by name, use their company logo and branding, and include a note or a video that addresses their specific pain points.

This is how it works:

Advanced: How to introduce multiple people, companies, or subjects?

When you're tasked with introducing various elements, tabs can be a game-changer. They allow you to neatly organize and present different entities such as the speaker, team, or company, each in their own dedicated space.

This way, you can customize the content to suit different audience personas.

For a more chronological approach, the timeline slide can be a great tool. It enables you to guide your audience through the history of your company or personal journey, highlighting each significant event individually.

It's a simple yet effective way to make your introduction more engaging and informative.

Make a beautiful interactive presentation introduction from a template

Creating a presentation from scratch can feel like climbing a mountain. You need to figure out the layout, the message, the story, and the visuals—it's a lot to handle!

But what if you could skip the uphill struggle and get a head start? That's where interactive introduction slide templates shine.

They offer you a ready-made design and content structure, guiding you on where to place your key points for maximum impact. It's like having a roadmap to a successful presentation.

So, why not take the shortcut? Pick a template and start building your engaging interactive presentation introduction today!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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3 Tips on Making Effective Business Intros

You might think that making a business intro is simple to do. you would be wrong..

At the core of business, all business, are connections and relationships . That is why making business introductions is so common and so important. Whether it is startups to investors, one company to another, companies to talent , or marketers to journalists, at the end of the day, people do business with other people. 

Facilitating business connections is much like a candle giving its fire. You have a network, that is your fire. When you give your fire to someone else, it just creates more light and you lose nothing. This is not a zero sum game, but rather, the two people you are connecting gain a new relationship, and everyone wins. In theory.

Opt-in to intros.

One of the most awkward things you can do is make an intro without asking both sides first. Don't assume that both sides want this intro before asking them. Just the other day, I got an email introduction from someone introducing me to another individual looking for a job. "He is looking for his next challenge, I thought you could help."

Now here is the thing with that intro. The person who sent that email meant well but had he asked me before sending that email, I would have said "Send me the guy's resume and I will try to help". Instead he introduced us, at which point I asked for the resume, which was then sent to me, and I quickly realized I actually cannot help this individual. 

Now things get awkward. "Sorry, can't really help you." are not words I enjoy writing to anyone. This was a scenario that could have been avoided had the person sent a message or an email asking if I was ok to take this intro in the first place.

Let people opt-in to an intro, because forcing them to opt-out is awkward and unnecessary.

Context is absolutely mandatory.

One of the most awkward things that ever happened to me took place a few years ago. A friend sent an email intro to a tech executive at a massive company. "You guys definitely need to connect." And so we did. The thing is, I assumed that exec knew why we needed to connect and the exec assumed I knew. Neither of us knew.

We jumped on a call that went something like this:

"How can I help?"

"You? How can I help?"

"Wait, what are we discussing?"

"Ok, have a great day".

Horribly awkward and easy to avoid. If you are connecting two people, speak to both in advance, get their permission, and fill them in on the purpose of the intro. The context.

"I want to introduce you to Michael because I think you can really help him with his marketing." or "I think Diana might be a perfect investor for your startup, may I intro you?"

Give both sides the context of the intro before making it.

Clear communication is a must.

Once you asked both sides permission to make the intro and you provided both sides with context, now it's time to send the actual email. I say email because, in my opinion, Whatsapp or Facebook Messenger is not great for business communication for a whole bunch of reasons, but that is a topic for another time.

Send the email with a clear and concise message so that when the two sides look back at that email prior to their meeting or phone call, they get a clear picture of why they are connecting.

"I spoke to both of you individually and as I told you, I think you two should connect and explore possible collaboration on the marketing front. I think there may be a lot of synergy."

"As I told each of you, you are both the best at what you do and there is no reason you should not join forces and collaborate on this project."

Additionally, unless it is clear who should be replying first to that intro (if one side is benefiting from the intro more than the other), end the email with a sort of call to action. "Dave, take it from here." "Michelle, the stage is yours."

While facilitating connections is the foundation for pretty much all business, if done wrong, it can cause a whole lot more damage than good. 

A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta

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How to Write a Company Introduction Letter (+ Free Samples)

Writing a company introduction letter to a recipient that has no business with your company can be daunting. Writing an introduction to break the ice is a monumental task that must be done with care because if you fail at this first impression, you’ve lost the chance of ever doing business with this company or person. So, yes, it is daunting, but it’s not impossible. 

You may be required to send an introduction letter for a myriad of reasons. If you work in the sales or marketing department, then this falls more within your purview than it would other departments.

Ensuring your company’s introduction letter is written well is an extremely important task as this sets the precedent on whether or not the relationship or the objective you’re trying to achieve would fly, much less succeed. So, to increase your chances of success, you should do everything you can to ensure you’re sending out the best introduction letters. 

Company introduction letters can either be completely cold messages which have a significantly reduced success rate or you may have interacted with the client one way or another before. The client may be a lead, an introduction, etc. Regardless of the relationship (or lack of one) between you and the client, there are principles you need to put in place to increase your success rate. 

In this article, we’re going to discuss all of these principles. 

How to Write a Self Introduction Letter

What Should Be In Your Company Introduction Letter

A first-time introduction needs to be airtight. You can’t afford to leave anything on the table. This is even more so for high-stakes introductions. If you’re pursuing a lead or pitching to a potential investor, you cannot afford to send sloppy letters.

 In this section of this article, we’re going to discuss everything there is to know about sending company introduction letters. 

Mention The First Point Of Interaction

This may not be realistic for all instances, especially if you’ve not interacted with the client before, but in situations where it is applicable, ensure you state how or where you interacted with the recipient. In doing this, you create a sense of camaraderie between you and the recipient and they’re more open to oblige your request.

Personalization

If you’re sending multiple letters a day, you may need to find a balance on how to personalize them. This is because recipients can tell when a letter is a generic template. And while SOME parts of the letter can be templates, to increase your chances of success, you need to ensure most parts of the letter is personalized.

If Referred, Use Their Name In The Subject Line

If you were referred to the recipient by a mutual friend, ensure to include their name in the subject line. This will increase the chances of your message getting read.  

Tweak Your Offer

Your best shot at achieving your objective is to present them with an irresistible offer. Not just an irresistible offer, an offer they need. It doesn’t matter how well-written your company introduction letter is, you’re going to receive a no from the recipient if your solutions don’t fit their problems. 

Keep It Short

A general rule of professional correspondence is to keep the message as short and as concise as possible. If you feel you’ve included any unnecessary information, cut it out.

Keep Links To A Minimum

If you’re emailing high-stakes individuals, it is important that you keep the links to a minimum. You should only share the most important information that helps further your agenda. 

How to Introduce Your Boss to a Client in an Email

How to Write A Company Introduction Letter

We’ve discussed the most essential tips to increase your chances of success in your introduction letters. Regardless of the type of introduction letter, the same rules apply to them. 

Please note that all stages of this letter are important and as such should be handled with the same attention.

1 st – Introduction

The recipient has opened your email! You’ve passed the first stage. Now, what’s left is to ensure they don’t leave and ultimately perform the ask. To ensure this does not happen you have to start your introduction right off the bat. If you were introduced by someone, ensure to mention their name in this first paragraph. If not, include something personal. The more personal it is, the higher your chances.  

Something personal can be a line from their website, a post they made on social media, a keynote address they gave, etc. Starting your email with this approach tells the recipient you took your time to check them out and they may be inclined to stay longer. 

After that, briefly introduce yourself , what you do and where you work. 

2 nd Services

This is the stage where you touch on your services, the success you’ve had, and what you want to do for the recipient. When doing this, you may be required to add links to verify any claims you make. More importantly, you need to make sure your services are relevant to the recipient. This cannot be overstressed! If the recipient doesn’t need what you’re selling, chances are they’re not going to buy. 

This part is the easiest part and it is almost always a meeting. Simply state that you’d love to book a call to discuss further if you’re a good fit. The ideal way for this would be to offer some available dates and have the recipient choose the most convenient one for them. 

Follow Professional Communication Etiquette

Ensuring your email adheres to the rules of professional communication is one of the most important rules of writing correspondence. So, before sending that introduction letter, make sure your letter ticks all the boxes of professional communications. This includes using the right address, punctuating properly, and signing off the letter professionally. 

How to Introduce Two or More People by Email

Company Introduction Letter Template One

Company introduction letter sample one, company introduction letter sample two, company introduction letter sample three.

When sending an introduction, you need to ensure all parts of your letter are optimized. Do not leave a stone unturned. While there’s no one trick that guarantees success, optimizing all the points in your letter increases your odds. We’ve also included some samples to help you get started with your company introduction letters. 

About The Author

Jim Blessed

Related posts.

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May 4, 2023

How to introduce yourself in an email with 14 samples and a template

Learn how to introduce yourself in an email as a new employee for a job, to clients, team, colleagues, or business partners with the help of our self-introduction email samples.

Lawrie Jones

Table of contents

Self-introduction email format

Imagine you've started a new job, and nobody knows who you are and what you do. An introduction email is an essential ice-breaker and a great way to kick off your time at a new company.

Introduction emails are essential if you're taking on a new account or working with a new contact at a business.

As well as saying hi, introduction emails are a way to clarify any details to avoid confusion or embarrassment. For example, you can share pronouns to ensure everyone understands who you are and how you want to be addressed.

Here are the essentials of the self-introduction email format ...

1. Self-introduction email subject line

The subject line for email introducing yourself is critical, as it's the first (and potentially only) thing your recipient will see.

Unless it's compelling, it'll be ignored. (Don't worry if you get no response, here's how to send a reminder email or a follow-up email .)

How do you create a great introduction email subject line? Here are a few examples:

• Introduction from <name>
• Hello from <name> at <organization>
• A quick hello
• Request to chat
• Interested in opportunities

Let's put this into practice and build an example:

2. Self-introduction email body

Your recipient has clicked the message and opened it. Start by delivering a personalized greeting with the person's name, if possible. Then get to the point and introduce yourself!

If someone has already made an intro between you and someone else, you don't necessarily need to give too many details here (and if you do, remove the CC ).

Here are some suitable opening email phrases include:

• Let me introduce myself
• First, let me introduce myself
• Please allow me to introduce myself
• I wanted to introduce myself
• I would like to introduce myself through email

We can build our example message out some more...

3. How to end an email introducing yourself

They know who you are and why you're emailing, so it's time to end. You can add contact details or another call to action (CTA). Always add a sign-off and include your signature.

Before signing off and sending your email introduction, proofread it and ensure you've included everything – including your critical contact details.

Here's the final instalment of our example to show you how it's done...

If you're struggling with formatting emails or writing professional emails, check out our other guides, including how to write professional emails .

15 email introduction examples

Constructing introduction emails should be easy if you follow the principles above.

When in doubt, you can use these professional self-introduction email examples. Remember that intro emails sent inside your company to colleagues can have some personality.

But, when communicating as a manager or externally with clients or customers, focus on being formal!

1. Self-introduction email to colleagues sample

This self-introduction email to colleagues is short and easy to understand. There's not much personality on show here, but the core of the message is there.

It's ideal to send it to an email list, for example. On the other hand, if you send this to individuals, take the time to personalize it a little (or a lot).

2. Introduce yourself to a new team email sample

The example above is a pretty anonymous email you could send to anyone. When introducing yourself to team members, it's a good idea to outline your skills and experiences.

You'll want to be positive and make a great first impression, as these are the people you'll be working with every day.

How do you do that? Check out this email to introduce yourself to a new team member example.

3. Self-introduction email sample on the first day of work

Ahh, that first day of work feeling where you don't know anyone, what you'll be doing, or even where you're sitting.

This intro email (you can also send it on Slack or another messaging tool you may use) is set-up to connect with colleagues as soon as you arrive. Don’t be a stranger!

4. Sample email to introduce yourself to someone you've never met

We all know that cold emailing can be intimidating. There's the fear of failure and rejection. But in our experience, most people are polite and cheerful (the ones worth working with, anyway!).

This sample demonstrates how to introduce yourself in an email to someone you've never met before.

5. Sample email introducing yourself as a new manager

As a manager, you're in charge of a team and need to lead from the front. You'll want to appear professional and focused but also want to show some personality and appear approachable. You're the boss, so build an email that suits your personality and style – but here are the basic building blocks.

6. How to introduce yourself in an email for a job

You must be careful when sending an email to introduce yourself for a job, as you need to hit the right tone. Be confident but not arrogant.

When planning out how to write an email introducing yourself for a job, think about what the other person is looking for. You can use the job advert for some strong ideas about what they're searching for.

Be formal, use a full name if possible, and always check it for grammar and spelling before sending, and don't forget to attach a resume . 

7. New employee self-introduction email sample

When joining a new company, it's common to send a first-time introduction email to your colleagues or your boss .

Your new employee self-introduction email may go to your department or directorate. Still, in some cases (for senior roles), it may include the entire organization. In this example, the self-introduction email is going out to a large group, so we're keeping it light on details. 

Here's a new employee self-introduction email sample that you can adapt and use on your first day at work. 

8. Self-introduction email to team

A self-introduction to a team is likely to include more specifics and details than a general email. These are the people you'll be working with daily, so it's worthwhile giving them more information. As part of your organizational induction, you'll likely meet with these people, so being as enthusiastic is encouraged.

9. Self-introduction email to client

If you're wondering how to introduce yourself in an email to clients, we're about to show you. When introducing yourself to a client, it's important to follow the established rules, express enthusiasm, and be optimistic for the future.  

We describe how to introduce yourself in an email to existing clients who have a relationship with your business and new ones you begin working with. In this self introduction email to client template, we're contacting someone to request a meeting.

10. Self-introduction email to new clients

A self-introduction email to new clients can establish a solid start to your relationship. When deciding how to introduce yourself in an email to a new client, we suggest being polite and keeping things short, giving them the initiative to continue the conversation.

11. Business email introducing yourself

A self-introduction email to business partners or potential contracts should focus on the detail and encourage them to contact you. In this example of how to introduce yourself in a business email, we provide a short and snappy intro without delving too far into the detail. 

12. Official introduction email sample

The ability to formally introduce yourself over email is necessary when writing to official figures, such as politicians or Government officials. Formally introducing yourself in an email is a more acceptable form of correspondence than a phone call and more immediate than sending a letter.

In this example of how to introduce yourself formally in an email, we provide a standard format and template for you to follow before you make your request .

13. Professional self-introduction email sample

Writing a professional introduction email is an essential skill for anyone who is employed. When deciding how to professionally introduce yourself in an email, we recommend following the rules and conventions of formal writing.

In this example of how to write a professional email to introduce yourself, we give you a pretty standard approach. 

14. Personal introduction email

In this personal introduction email, we strike a friendlier and more casual tone. Of course, it's entirely up to you whether you want to be this informal.

Still, in certain situations, it can be appropriate. For example, if a colleague or a friend has introduced you to someone already, just say thanks and keep it casual.

Here's one example of an informal personal introduction email.

Checklist for introducing yourself in an email:

By now, you should understand how to put together great introduction emails. If you need a reminder of the essentials, here's a checklist for introducing yourself in an email.

• Use a clear and concise subject line
• Start with a friendly greeting
• Introduce yourself and explain the purpose of your email
• Briefly describe your professional background and skills (optional)
• Mention any relevant qualifications or certifications (optional)
• End with a call-to-action or request for further communication (it's optional but definitely worth considering).
• Proofread and edit your email before sending

Self-introduction email template

The samples above are an essential primer, but you can use the template below as the basis for building your own introduction emails.

Work through the template from top to bottom and fill in the gaps. The customizable template can be cut, pasted, and adapted for almost an purpose.

Pssst. Here's a secret. You can use Flowrite to supercharge your self-introductions. Test it out here:

‍ Flowrite is an AI writing tool that turns your instructions into ready-to-send emails and messages. If you're still struggling to find the right words for introducing yourself by email, Flowrite can help you get started and offer some inspiration.

The next time you need to write a self introduction email just keep our samples in mind or pick up Flowrite to introduce yourself with confidence.

Let me introduce the conclusion…

It's been a pleasure guiding you through the fundamentals of creating engaging introduction emails.

The important thing is to ensure you stick to the structure and include all the information required. There's no need to be creative.

Just cut straight to the point and say who you are and why you're messaging — it's the ideal introduction.

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50 Inspiring Examples: Effective Self-Introductions

By Status.net Editorial Team on September 22, 2023 — 21 minutes to read

• Structure of a Good Self-introduction Part 1
• Examples of Self Introductions in a Job Interview Part 2
• Examples of Self Introductions in a Meeting Part 3
• Examples of Casual Self-Introductions in Group Settings Part 4
• Examples of Self-Introductions on the First Day of Work Part 5
• Examples of Good Self Introductions in a Social Setting Part 6
• Examples of Good Self Introductions on Social Media Part 7
• Self-Introductions in a Public Speaking Scenario Part 8
• Name-Role-Achievements Method Template and Examples Part 9
• Past-Present-Future Method Template and Examples Part 10
• Job Application Self-Introduction Email Example Part 11
• Networking Event Self-Introduction Email Example Part 12
• Conference Self-Introduction Email Example Part 13
• Freelance Work Self-Introduction Email Example Part 14
• New Job or Position Self-Introduction Email Example Part 15

Whether you’re navigating a job interview, networking event, or simply meeting new people, the way you introduce yourself sets the tone for the entire interaction. In this comprehensive guide, we’ll equip you with the essential tools and techniques to confidently and effectively introduce yourself in any situation, leaving a lasting and positive impression.

Part 1 Structure of a Good Self-introduction

• 1. Greeting and introduction: Start by greeting the person you’re speaking to and introducing yourself. For example, “Hi, my name is Jane. Nice to meet you!”
• 2. Brief personal background: Give a brief overview of your personal background, such as where you’re from or what you do. For example, “I’m originally from California, but I moved to New York a few years ago. I work in marketing for a tech company.” Related: 10 Smart Answers: “Tell Me About Yourself”
• 3. Professional experience: Highlight your relevant professional experience, including your current or previous job titles and any notable achievements. For example, “I’ve been working in marketing for about 5 years now, and I’m currently a Senior Marketing Manager at my company. Last year, I led a successful campaign that resulted in a 20% increase in sales.” Related: How to Describe Yourself (Best Examples for Job Interviews)
• 4. Skills and strengths: Mention any skills or strengths that are relevant to the conversation or the situation you’re in. For example, “I’m really passionate about data analysis and using insights to inform marketing strategy. I’m also a strong communicator and enjoy collaborating with cross-functional teams.” Related: 195 Positive Words to Describe Yourself [with Examples] 35 Smart Answers to “What Are Your Strengths?” What Are Your Strengths And Weaknesses? (Answers & Strategies)
• 5. Personal interests: Wrap up your self-introduction by mentioning a few personal interests or hobbies, which can help to humanize you and make you more relatable. For example, “In my free time, I love hiking and exploring new trails. I’m also a big fan of trying out new restaurants and cooking at home.”
• Related: Core Values List: 150+ Awesome Examples of Personal Values Best Examples of “Fun Facts About Me” What Are Your Values? How to Discover Your Values

Part 2 Examples of Good Self Introductions in a Job Interview

When introducing yourself in an interview, you should be confident, clear, and knowledgeable. Maintain eye contact, speak with a steady tone, and be concise. Prepare your introduction beforehand to avoid stumbling or getting too wordy. Try to cover these aspects:

• Current or most recent position/job
• A relevant accomplishment or strength
• Why you are excited about the company or role

Templates and Scripts

“Hello, my name is [Your Name], and I recently worked as a [Your Most Recent Position] at [Company/Organization]. I successfully managed a team of [Number] members, achieving a [Relevant Accomplishment or Growth]. I’m excited about the opportunity at [Interviewer’s Company] because [Reason Why You’re Interested].”

“Hi, I’m [Your Name], a [Current Job Title or Major Accomplishment]. I’m passionate about [Relevant Industry or Skillset] and have a proven track record of [Specific Result or Achievement]. I believe my skills and experience make me well-suited for this role at [Company], and I’m excited to explore how I can contribute to [Company Goal or Project].”

“Hi, my name is Jane Doe, and I’m the Assistant Marketing Manager at ABC Corp. I recently implemented a successful social media campaign, which increased engagement by 30%. I’m thrilled about the possibility of working with XYZ Inc. because of your innovative marketing strategies.”

“Hello, I’m John Smith, a financial analyst with five years of experience in the banking industry. I’ve consistently exceeded sales targets and helped my team win an award for excellent customer service. I’m excited to join DEF Ltd. because of your focus on sustainable and responsible investing.”

Remember to tailor your introduction to the specific interview situation and always show enthusiasm for the position and company. This will show the interviewer that you are the right fit.

Related: How to Describe Yourself (Best Examples for Job Interviews)

Part 3 Examples of Good Self Introductions in a Meeting

General tips.

When introducing yourself in a meeting, consider these tips:

• Start with a greeting: Begin with a simple “hello” or “good morning.”
• State your name clearly: Don’t assume everyone knows you already.
• Mention your role in the company: Help others understand your position.
• Share relevant experience or accomplishments: Give context to your expertise.
• Be brief: Save detailed explanations for later conversations.
• Show enthusiasm: Display interest in the meeting and its objectives.
• Welcome others: Encourage a sense of connection and camaraderie.

Here are some templates and scripts to use when introducing yourself in a meeting:

• Basic introduction : Hi, I’m [Name], and I work as a [Your Role] in the [Department]. It’s great to meet you all.
• Involvement-focused : Good morning, everyone. I’m [Name], [Your Role]. I handle [Responsibility] in our team, and I’m looking forward to working with you on [Project].
• Experience-based : Hello! My name is [Name] and I’m the [Your Role] here. I’ve [Number of Years] of experience in [Skills or Industry], so I hope to contribute to our discussions during the meeting.

Here are some examples of self-introductions in different scenarios:

• New team member : Hi, I’m [Name]. I just joined the [Department] team as the new [Your Role]. I have a background in [Relevant Experience] and am excited to start working with you on our projects!
• External consultant : Hello everyone, my name is [Name], and I’m here in my capacity as a [Your Role] with [Your Company]. I specialize in [Skill or Industry], and I’m looking forward to partnering with your team to achieve our goals.
• Guest speaker : Good morning, I’m [Name], a [Your Position] at [Organization]. I have expertise in [Subject], and I’m honored to be here today to share my insights with you.

Related: 10 Smart Answers: “Tell Me About Yourself”

Part 4 Examples of Casual Self-Introductions in Group Settings

Template 1:.

“Hi, I’m [your name], and I’m a [profession or role]. I love [personal hobby or interest].”

“Hi, I’m Emily, and I’m a pediatric nurse. I love gardening and spending my weekends tending to my colorful flower beds.”

“Hello, I’m Mark, and I work as a data analyst. I love reading science fiction novels and discussing the intricacies of the stories with fellow book enthusiasts.”

“Hey there, I’m Jessica, and I’m a chef. I have a passion for traveling and trying new cuisines from around the world, which complements my profession perfectly.”

Template 2:

“Hey everyone, my name is [your name]. I work as a [profession or role], and when I’m not doing that, I enjoy [activity].”

“Hey everyone, my name is Alex. I work as a marketing manager, and when I’m not doing that, I enjoy hiking in the wilderness and capturing the beauty of nature with my camera.”

“Hello, I’m Michael. I work as a software developer, and when I’m not coding, I enjoy playing chess competitively and participating in local tournaments.”

“Hi there, I’m Sarah. I work as a veterinarian, and when I’m not taking care of animals, I enjoy painting landscapes and creating art inspired by my love for wildlife.”

“Hi there! I’m [your name]. I’m currently working as a [profession or role], and I have a passion for [hobby or interest].”

“Hi there! I’m Rachel. I’m currently working as a social worker, and I have a passion for advocating for mental health awareness and supporting individuals on their journeys to recovery.”

“Hello, I’m David. I’m currently working as a financial analyst, and I have a passion for volunteering at local animal shelters and helping rescue animals find their forever homes.”

“Hey, I’m Lisa. I’m currently working as a marine biologist, and I have a passion for scuba diving and exploring the vibrant underwater ecosystems that our oceans hold.”

Related: 195 Positive Words to Describe Yourself [with Examples]

Part 5 Examples of Good Self-Introductions on the First Day of Work

On your first day of work, it’s crucial to make a good impression with a well-crafted self-introduction. Keep it brief and concise, focusing on your name, role, and background. Make sure to smile, maintain eye contact, and exude confidence. It’s fine to share a little about your personal life, but avoid oversharing.

Here are some templates and scripts to help guide your self-introduction:

• Simple Introduction : “Hi, my name is [Your name], and I’m the new [Your position] here. I recently graduated from [Your university or institution] and am excited to join the team. I’m looking forward to working with you all.”
• Professional Background : “Hello everyone, I’m [Your name]. I’ve joined as the new [Your position]. With my background in [Your skills or experience], I’m eager to contribute to our projects and learn from all of you. Don’t hesitate to reach out if you have any questions.”
• Personal Touch : “Hey there! I’m [Your name], and I’ve recently joined as the new [Your position]. On the personal side, I enjoy [Your hobbies] during my free time. I’m looking forward to getting to know all of you and working together.”

Feel free to tweak these scripts as needed to fit your personality and work environment.

Here are some specific examples of self-introductions on the first day of work:

• “Hi, my name is Alex, and I’m excited to be the new Marketing Manager here. I’ve been in the marketing industry for five years and have worked on various campaigns. Outside of work, I love exploring new hiking trails and photography. I can’t wait to collaborate with you all.”
• “Hello, I’m Priya, your new Software Engineer. I graduated from XYZ University with a degree in computer science and have experience in Python, Java, and web development. In my free time, I enjoy playing the guitar and attending live concerts. I’m eager to contribute to our team’s success and learn from all of you.”

Related: Core Values List: 150+ Awesome Examples of Personal Values

Part 6 Examples of Good Self Introductions in a Social Setting

When introducing yourself in a social setting, it’s crucial to create a positive impression. Keep your body language open and approachable, maintain eye contact, smile, and project confidence. Start with a greeting and follow up with your name. Share something interesting or unique about yourself to engage others in conversation, but avoid oversharing or dominating the conversation. Listen actively and show interest in others, asking questions and seeking common ground.

Here are some templates and scripts to help with your self-introduction in various social settings:

Casual gatherings: “Hi, I’m [Name]. Nice to meet you! I’m a huge fan of [hobby]. How about you, what do you enjoy doing in your free time?”

Networking events: “Hello, I’m [Name] and I work as a [profession] at [company]. I’m excited to learn more about what everyone here does. What brings you here today?”

Parties at a friend’s house: “Hi there, my name is [Name]. I’m a friend of [host’s name] from [work/school/etc]. How do you know [host’s name]?”

Here are some examples of self-introductions in various social settings:

• Casual gathering: “Hey, my name is Jane. Great to meet you! I love exploring new coffee shops around the city. What’s your favorite thing to do on weekends?”
• Networking event: “Hi, I’m John, a website developer at XY Technologies. I’m eager to connect with people in the industry. What’s your field of expertise?”
• Party at a friend’s house: “Hello, I’m Laura. I met our host, Emily, in our college photography club. How did you and Emily become friends?”

Related: Best Examples of “Fun Facts About Me”

Part 7 Examples of Good Self Introductions on Social Media

When introducing yourself on social media, keep it concise, personable, and informative. Showcase your personality while maintaining a professional tone. To stand out, include unique interests or hobbies, and highlight your skills or achievements.

• Keep it brief: Social media is fast-paced, so stick to the essentials and keep your audience engaged.
• Show your personality: Let your audience know who you are beyond your job title or education.
• Include a call-to-action: Encourage your followers to engage with you by asking a question or directing them to your website or other social media profiles.

Template 1: Brief and professional

Hi, I’m [Your Name]. I’m a [Job Title/Field] with a passion for [Interests or Hobbies]. Connect with me to chat about [Subject Matter] or find more of my work at [Website or Social Media Handle].

Template 2: Casual and personal

Hey there! I’m [Your Name] and I love all things [Interest or Hobby]. In my day job, I work as a [Job Title/Field]. Let’s connect and talk about [Shared Interest] or find me on [Other Social Media Platforms]!

Template 3: Skill-focused

Hi, I’m [Your Name], a [Job Title/Field] specializing in [Skills or Expertise]. Excited to network and share insights on [Subject Matter]. Reach out if you need help with [Skill or Topic] or want to discuss [Related Interest]!

Example 1: Brief and professional

Hi, I’m Jane Doe. I’m a Marketing Manager with a passion for photography and blogging. Connect with me to chat about the latest digital marketing trends or find more of my work at jdoephotography.com.

Example 2: Casual and personal

Hey there! I’m John Smith and I love all things coffee and travel. In my day job, I work as a software developer. Let’s connect and talk about adventures or find me on Instagram at @johnsmithontour!

Example 3: Skill-focused

Hi, I’m Lisa Brown, a Graphic Designer specializing in branding and typography. Excited to network and share insights on design. Reach out if you need help with creating visually appealing brand identities or want to discuss minimalistic art!

Part 8 Self-Introductions in a Public Speaking Scenario

When introducing yourself in a public speaking scenario, maintain eye contact, speak clearly, and show enthusiasm. Keep it concise, focusing on your background and what you bring to the table. Stay genuine, along with sharing something relatable or interesting about yourself to form an emotional connection.

• Professional introduction: “Hello, my name is [Your Name], and I have [number of years] of experience working in [your field]. Throughout my career, I have [briefly mention one or two significant accomplishments]. Today, I am excited to share [the main point of your presentation].”
• Casual introduction: “Hey everyone, I’m [Your Name], and I [briefly describe yourself, e.g., your hobbies or interests]. I’m really thrilled to talk to you about [the main point of your presentation]. Let’s dive right into it!”
• Creative introduction: “Imagine [paint a visual with a relevant story]. That’s where my passion began for [the main point of your presentation]. My name is [Your Name], and [mention relevant background/information].”
• Professional introduction: “Hello, my name is Jane Smith, and I have 15 years of experience working in marketing and advertisement. Throughout my career, I have helped companies increase their revenue by up to 50% using creative marketing strategies. Today, I am excited to share my insights in implementing effective social media campaigns.”
• Casual introduction: “Hey everyone, I’m John Doe, and I love hiking and playing the guitar in my free time. I’m really thrilled to talk to you about the impact of music on mental well-being, a topic close to my heart. Let’s dive right into it!”
• Creative introduction: “Imagine standing at the edge of a cliff, looking down at the breathtaking view of nature. That’s where my passion began for landscape photography. My name is Alex Brown, and I’ve been fortunate enough to turn my hobby into a successful career. Today, I’ll share my expertise on capturing stunning images with just a few simple techniques.”

Effective Templates for Self-Introductions

Part 9 name-role-achievements method template and examples.

When introducing yourself, consider using the NAME-ROLE-ACHIEVEMENTS template. Start with your name, then mention the role you’re in, and highlight key achievements or experiences you’d like to share.

“Hello, I’m [Your Name]. I’m currently working as a [Your Current Role/Position] with [Your Current Company/Organization]. Some of my key achievements or experiences include [Highlight 2-3 Achievements or Experiences].”

“Hello, I’m Sarah Johnson. I’m a Senior Software Engineer with over 10 years of experience in the tech industry. Some of my key achievements include leading a cross-functional team to develop a groundbreaking mobile app that garnered over 5 million downloads and receiving the ‘Tech Innovator of the Year’ award in 2020.”

“Hi there, my name is [Your Name]. I serve as a [Your Current Role] at [Your Current Workplace]. In my role, I’ve had the opportunity to [Describe What You Do]. One of my proudest achievements is [Highlight a Significant Achievement].”

“Hi there, my name is David Martinez. I currently serve as the Director of Marketing at XYZ Company. In my role, I’ve successfully executed several high-impact marketing campaigns, resulting in a 30% increase in brand visibility and a 15% boost in revenue last year.”

Template 3:

“Greetings, I’m [Your Name]. I hold the position of [Your Current Role] at [Your Current Company]. With [Number of Years] years of experience in [Your Industry], I’ve had the privilege of [Mention a Notable Experience].”

“Greetings, I’m Emily Anderson. I hold the position of Senior Marketing Manager at BrightStar Solutions. With over 8 years of experience in the technology and marketing industry, I’ve had the privilege of spearheading the launch of our flagship product, which led to a 40% increase in market share within just six months.”

Part 10 Past-Present-Future Method Template and Examples

Another template is the PAST-PRESENT-FUTURE method, where you talk about your past experiences, your current situation, and your future goals in a concise and engaging manner.

“In the past, I worked as a [Your Previous Role] where I [Briefly Describe Your Previous Role]. Currently, I am [Your Current Role] at [Your Current Workplace], where I [Briefly Describe Your Current Responsibilities]. Looking to the future, my goal is to [Your Future Aspirations].”

“In the past, I worked as a project manager at ABC Corporation, where I oversaw the successful delivery of multiple complex projects, each on time and within budget. Currently, I’m pursuing an MBA degree to enhance my business acumen and leadership skills. Looking to the future, my goal is to leverage my project management experience and MBA education to take on more strategic roles in the company and contribute to its long-term growth.”

“In my earlier career, I [Describe Your Past Career Experience]. Today, I’m [Your Current Role] at [Your Current Company], where I [Discuss Your Current Contributions]. As I look ahead, I’m excited to [Outline Your Future Plans and Aspirations].”

“In my previous role as a software developer, I had the opportunity to work on cutting-edge technologies, including AI and machine learning. Today, I’m a data scientist at XYZ Labs, where I analyze large datasets to extract valuable insights. In the future, I aspire to lead a team of data scientists and contribute to groundbreaking research in the field of artificial intelligence.”

“During my previous role as a [Your Previous Role], I [Discuss a Relevant Past Achievement or Experience]. Now, I am in the position of [Your Current Role] at [Your Current Company], focusing on [Describe Your Current Focus]. My vision for the future is to [Share Your Future Goals].”

“During my previous role as a Sales Associate at Maplewood Retail, I consistently exceeded monthly sales targets by fostering strong customer relationships and providing exceptional service. Now, I am in the position of Assistant Store Manager at Hillside Emporium, where I focus on optimizing store operations and training the sales team to deliver outstanding customer experiences. My vision for the future is to continue growing in the retail industry and eventually take on a leadership role in multi-store management.”

Examples of Self-introduction Emails

Part 11 job application self-introduction email example.

Subject: Introduction from [Your Name] – [Job Title] Application

Dear [Hiring Manager’s Name],

I am writing to introduce myself and express my interest in the [Job Title] position at [Company Name]. My name is [Your Name], and I am a [Your Profession] with [Number of Years] of experience in the field.

I am impressed with [Company Name]’s reputation for [Company’s Achievements or Mission]. I am confident that my skills and experience align with the requirements of the job, and I am excited about the opportunity to contribute to the company’s success.

Please find my resume attached for your review. I would appreciate the opportunity to discuss my qualifications further and learn more about the position. Thank you for considering my application.

Sincerely, [Your Name]

Related: Get More Interviews: Follow Up on Job Applications (Templates)

Part 12 Networking Event Self-Introduction Email Example

Subject: Introduction from [Your Name]

Dear [Recipient’s Name],

I hope this email finds you well. My name is [Your Name], and I am excited to introduce myself to you. I am currently working as a [Your Profession] and have been in the field for [Number of Years]. I am attending the [Networking Event Name] event next week and I am hoping to meet new people and expand my network.

I am interested in learning more about your work and experience in the industry. Would it be possible to schedule a quick call or meeting during the event to chat further?

Thank you for your time, and I look forward to hearing back from you.

Best regards, [Your Name]

Part 13 Conference Self-Introduction Email Example

Subject: Introduction from [Your Name] – [Conference or Event Name]

I am excited to introduce myself to you as a fellow attendee of [Conference or Event Name]. My name is [Your Name], and I am a [Your Profession or Industry].

I am looking forward to the conference and the opportunity to network with industry experts like yourself. I am particularly interested in [Conference or Event Topics], and I would love to discuss these topics further with you.

If you have some free time during the conference, would you be interested in meeting up for coffee or lunch? I would love to learn more about your experience and insights in the industry.

Part 14 Freelance Work Self-Introduction Email Example

Subject: Introduction from [Your Name] – Freelance Writer

Dear [Client’s Name],

My name is [Your Name], and I am a freelance writer with [Number of Years] of experience in the industry. I came across your website and was impressed by the quality of your content and the unique perspective you offer.

I am writing to introduce myself and express my interest in working with you on future projects. I specialize in [Your Writing Niche], and I believe my skills and experience would be a great fit for your content needs.

Please find my portfolio attached for your review. I would love to discuss your content needs further and explore how we can work together to achieve your goals. Thank you for your time, and I look forward to hearing from you soon.

Part 15 New Job or Position Self-Introduction Email Example

Subject: Introduction from [Your Name] – New [Job Title or Position]

Dear [Team or Department Name],

I am excited to introduce myself as the new [Job Title or Position] at [Company Name]. My name is [Your Name], and I am looking forward to working with all of you.

I have [Number of Years] of experience in the industry and have worked on [Your Achievements or Projects]. I am excited to bring my skills and experience to the team and contribute to the company’s success.

I would love to schedule some time to meet with each of you and learn more about your role in the company and how we can work together. Thank you for your time, and I look forward to meeting all of you soon.

Frequently Asked Questions

How can you create a powerful self-introduction script for job interviews.

To make a strong impression in job interviews, prepare a script that includes:

• Your name and current role or profession.
• Relevant past experiences and accomplishments.
• Personal skills or attributes relevant to the job.
• A brief mention of your motivation for applying.
• An engaging statement that connects your aspirations with the role or company.

Practice delivering your script with confidence and enthusiasm, maintaining eye-contact, and using a warm, professional tone.

How can students present a captivating self-introduction in class?

For an engaging self-introduction in class, consider mentioning:

• Your name and major.
• Where you’re from or something unique about your upbringing.
• Hobbies, interests, or extracurricular activities.
• An interesting fact or anecdote about yourself.
• Your academic or career goals and how they connect to the class.

Be sure to smile, maintain eye contact, and demonstrate enthusiasm and openness to making new connections.

What are tips for introducing yourself to a new team at work?

When introducing yourself to a new team at work, consider the following tips:

• Be friendly, respectful, and approachable.
• Start with your name and role, then briefly describe your responsibilities.
• Mention your background, skills, and relevant experiences.
• Share a personal interest or fun fact to add a personal touch.
• Express how excited you are to be part of the team and your desire to collaborate effectively.

How do you structure a self-introduction in English for various scenarios?

Regardless of the scenario, a well-structured self-introduction includes:

• Greeting and stating your name.
• Mentioning your role, profession, or status.
• Providing brief background information or relevant experiences.
• Sharing a personal touch or unique attribute.
• Concluding with an engaging statement, relevant to the context, that shows your enthusiasm or interest.
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A Simple Way to Introduce Yourself

• Andrea Wojnicki

Think: present, past, future.

Many of us dread the self-introduction, be it in an online meeting or at the boardroom table. Here is a practical framework you can leverage to introduce yourself with confidence in any context, online or in-person: Present, past, and future. You can customize this framework both for yourself as an individual and for the specific context. Perhaps most importantly, when you use this framework, you will be able to focus on others’ introductions, instead of stewing about what you should say about yourself.

You know the scenario. It could be in an online meeting, or perhaps you are seated around a boardroom table. The meeting leader asks everyone to briefly introduce themselves. Suddenly, your brain goes into hyperdrive. What should I say about myself?

• Andrea Wojnicki , MBA, DBA, is an executive communication coach and founder of Talk About Talk, a multi-media learning resource to help executives improve their communication skills.

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Disruption Stories: Engaging Narratives That Highlight Your Differentiators & Drive Qualified Leads

For the last 6 years, we’ve been using disruption stories as a way to drive conversions from readers that are not actively searching for a solution.

What is a disruption story?

A disruption story is a story that aims to capture the reason why your business, product, or service exists. Almost every founder starts a business because they were trying to solve an existing problem that they faced, and they came up with a better solution to solve it.

Disruption stories share that problem/solution combination to help grab the attention of people who face similar challenges and can be convinced that your solution is better than how they’re currently doing it.

This is in contrast to our  Pain Point SEO  methodology where a brand identifies and ranks for high-intent SEO keywords to drive conversions from people  actively  searching for a solution to their problem.

Disruption stories, though, aren’t based on search. They’re fundamentally different from a content  strategy  perspective. They have no SEO angle or keyword associated with them at all. They simply share the core value of the problem your business, product, or service solves with readers who would benefit from it. You get disruption stories in front of these target customers via paid and organic social media (instead of search).

What really makes disruption stories unique is their ability to be highly shareable while also providing the opportunity to sell your product or service. 

That’s also what separates them from what we call “top of funnel” content — the whitepapers, ebooks, and guides many brands create — which don’t directly sell the product or service. Disruption stories  do  sell the product. In fact, they are all about the product or service and why it was created. 

Below, we share the marketing benefits of disruption stories based on our experience creating dozens of them for various clients over the years, give tips on how to write them, and show examples of various disruption stories we’ve created and the results we’ve seen.

You can also listen to us talk about disruption stories here:  Episode 15: Disruption Stories – What They Are and How to Write Them

Benefits of Disruption Stories

As we covered above, the main benefit of disruption stories is their ability to convert readers who aren’t actively searching for your solution but who would make good customers. 

However, there are also other benefits:

• Disruption stories are a sales tool and reference article for other blog posts.  Because they clearly outline the most fundamental pain points your business was created to solve and how you solve it, disruption stories can be used again and again by your sales team and whenever you refer to your main value proposition in any other blog post (or social media post).
• To align the founders, marketing team, and sales team on the core value props.  We’ve worked with multiple companies where the sales team, marketing teams, and founders all have different answers when asked what their main value props are (yes, really). Putting your story down in writing helps you align the entire company and clarify the most important pain points that you solve. (We cover this in more detail below.)
• To gain traction as a new product/service in the industry.  If you have a disruptive story to tell, chances are your target audience doesn’t know a solution like yours even exists. And, if you’re just starting out, chances are your website will have a low domain authority, which means you’ll need patience for SEO rankings to take hold. Sharing a disruption story on social media and through paid ads can help you build awareness for your product/service while you wait for rankings.  

How We Use Disruption Stories and Their Results

The number one benefit of disruption stories is that they convert — meaning they bring in visitors who match your target customer profile and resonate with the pain points you’ve positioned your product and service against. 

Whether you’re doing that successfully or not can be  measured  in conversions. We’ve had disruption stories convert for dozens of clients. While it’s not appropriate for us to show exact conversion metrics from a single article for a given client, we can show the results of disruption stories in a few ways. 

Our Own Conversion Stats

We have many articles on our site that can be considered disruption stories:  Pain Point SEO ,  Mirage Content ,  Specificity Strategy ,  Content Brand , among others — and we’ve seen each of them bring in high quality leads for our agency. 

Here is one such example showing leads in the first few months of 2024 from our  article on why we started Grow and Convert  (that follows the format outlined above of typical disruption stories), which we promote regularly on paid social. 

Praise on Clients’ Social Media and Online Communities

We also routinely see disruption stories we write for our clients being shared or discussed on social media. For example, here is someone sharing the disruption story we wrote for our past client Rainforest QA:

If you really nail the pain point and value props, this kind of organic social sharing is common with disruption stories. It’s also an indication of bringing in the right audience. If it’s resonating and the people sharing it are your target customer, it is likely also bringing in conversions ( you can learn how to set up conversion tracking here ). 

Or here’s an example of a customer and user of our client’s product, Mirascope, commenting that he liked the disruption story we wrote for them and that it’s the reason he got interested in Mirascope. He wrote this in the Mirascope Community Slack channel:

Long Term SEO Benefits: Organic Backlinks

Finally, some disruption stories (not all) that really strike a chord with your audience can be a long-term link building asset. Take Pain Point SEO, for example. It describes our foundational SEO strategy of going after bottom-of-funnel keywords  first  instead of the usual content and SEO culture of chasing traffic and search volume and “nurturing” prospects down the funnel. 

Over the years, this approach has resonated with lots of marketers and companies, and while it didn’t “go viral” immediately, it has naturally acquired 167 backlinks from 113 domains over the past few years: 

And while disruption stories aren’t created with SEO in mind, the term  ‘pain point seo’  even has its own search volume now: 

This example (pain point SEO) isn’t indicative of typical results for most disruption stories, but it simply shows what the potential is. The key is getting the pain point you’re talking about and the presentation of your solution to it (your product or service) just right, which is what we talk about next. 

How to Write Disruption Stories

There are three things that you need to get right in order to have a successful disruption story: 

• The overarching narrative.  This is your 2-3 sentence pitch for why your business exists, i.e., the pain it was designed to solve and how you solve it. It’s the foundation of your entire disruption story. Getting this right and having it be about a problem that your target audience really cares about is the absolute most important aspect to a disruption story.
• The title.  While titles are always important, how you craft them is even more important with disruption stories. Unlike SEO posts — where the reader is looking for an answer or solution — disruption story titles have to grab the reader’s attention and convince them to click into the post.
• The introduction.  Again, introductions are always important, but especially here. Consider a typical “Top 10 Time Management Tools” SEO post. How many readers skim past the intro and go straight to the list? While we don’t have exact numbers, it’s logical to guess that quite a few skip the intro because they know what’s coming and jump straight to the part that interests them most.  (We still think you should write a quality intro for all SEO posts though.)  But with disruption stories, your readers don’t know what’s coming, so they’ll read the intro in order to find out and decide whether or not to keep on reading. 

Below, we cover how to approach each of these in more detail. Then, we give some additional tips for how to write the body of the story. 

The Overarching Narrative: Why Does Your Product or Company Exist?

Most companies love to talk about how their product solves multiple problems and provides numerous benefits. That’s fine to list on your website, but in a disruption story, you need to be  very  clear about the primary pain you solve, because it’s just not that interesting to run into an article on social media that has an angle of “Here’s our product and its 10 core features”. 

You’re not creating a Product Hunt listing, you’re writing a  story . It needs to lean into the why behind your product or service. 

• Why was it created? 
• What problems were so severe that you set out to create your own solution to solve them? 
• What are you disrupting and why? 

Above all else,  this  is what you need to get clear. 

The entire company needs to be aligned on these answers.  Very often, companies come to us and the sales team, marketing team, product development team, and founders all have different answers for what their overarching value proposition is. This is healthy and there’s nothing really wrong with it, you should just view the act of crafting your disruption story as an opportunity to get aligned on your core value proposition and positioning. 

A good exercise to test whether or not you’re aligned is to ask each team (or each person if your company is small enough) to write down the main problem your company solves and how you solve it. 

We did this with our own team and here are a few of the answers: 

Notice the common theme of: pain point = content that doesn’t produce results + solution = we produce content that converts. 

This is precisely what’s written on our homepage: 

We put a lot of effort into clarifying and communicating this to our team and our clients, which is why our team gave such consistent answers. 

Here are some other examples from our clients:  

“Most companies have software engineers own QA. Our platform lets  anyone  own QA.” 

“Creating video testimonials typically takes a lot of time and resources. Our tool makes it easy to create quality video testimonials in minutes.”

The title of a disruption story is what summarizes the core angle and value proposition you decided on above. Since the title is key to getting attention and clicks via social promotion, we’ve found it’s best to make it provocative so it raises some eyebrows or is worth stopping and clicking on while still being clear and not esoteric or over the top. 

You’re not going for some artsy phrasing or clever wordplay here, this isn’t a billboard or magazine ad.  Your target audience should understand exactly what you’re solving  and what your product does — but be compelled enough to read the article. 

Here are a few examples:

“Producing Video Testimonials Used to Be a Huge Pain. Here’s How We’re Fixing It.”

For our client Vocal Video,  their disruption story  uses the formula of “name the pain” + “we fix it”. 

Another variation of this same idea is “here’s what everyone else is doing (and we think it’s flawed)” + “we do it differently”. For example, our client Rainforest QA used the title… 

“Asking Developers to Own QA is Broken. Here’s a Better Way.” 

Both titles work well because anyone who could benefit from either tool would immediately be able to identify with the pain points described in the first half of the title. Then, instead of stating the solution (like is done in the following example), saying “we fix it” makes the reader want to click on the story and find out how. Plus, the bold, direct language causes an emotional reaction, which further motivates the viewer to read the story.

“Engineers Should Handle Prompting LLMs (and Prompts Should Live in Your Codebase)”

Instead of naming the problem and saying they fix it, this  disruption story title for our client Mirascope  simply states how they think it should be handled — which is the opposite of what everyone else in the industry is currently doing. 

This model works well when the solution can be stated very clearly and simply. However, it doesn’t work when the solution requires a bit more explanation or if it isn’t immediately obvious that it’s an entirely different way of handling the problem. 

“Why the Large Law Firm Business Model Is Dying and What We’re Doing Instead”

For our previous client LAWCLERK, the title for their  disruption story  names a problem that many in the industry either (a) hadn’t yet put a name to but were feeling the effects of, or (b) were avoiding the problem altogether. 

Essentially, we’re calling out the elephant in the room. 

Again, this strikes a cord with potential clients because it immediately shows the reader that you see and understand the problem and that you have a solution for it.

The Introduction

The number one goal of the intro is to get the problem that you solve right. Your target audience should read the first few sentences and immediately be thinking “Yes! That’s exactly it. They get me.”

For example, let’s look at the opening line of  Vocal Video’s disruption story :

“Creating video testimonials is time consuming, difficult to coordinate, and expensive, no matter what video testimonial service you use — and even if you’re doing it yourself.”

They didn’t just say ‘Companies struggle to create video testimonials”. They named the things that make video testimonials a pain: it’s time consuming, difficult to coordinate, and expensive. Then, they even address the solution that most companies turn to to fix these pain points: doing it yourself.

Anyone who is also experiencing this pain would immediately resonate with the first few lines of their intro and feel compelled to keep reading. 

How you do this will depend entirely on your audience (i.e., how much do they understand the details of the problem vs. just the pains that it causes), how many layers there are to the problem, and how you solve the problem (i.e., is it a simple solution or is it on the complicated side). 

Introductions need to include some combination of “here’s what everyone else is doing/how it’s typically done” + “here’s why we think that’s flawed/what led us to believe it was a problem” + “a preview of the solution you provide”. 

Here are a couple of examples. 

Example 1: Mirascope

Example 2: Vocal Video

Completing the Story

If you get the angle (overarching narrative), title, and intro right, the rest of the post should be straightforward. You simply complete the story and share how your product or service is designed to solve the problems you laid out. At some point in the body of a disruption story, you get into the details of your product or solution, its features, how it works, how it helps, results it’s provided for customers, etc. 

This takes different forms for different stories, but regardless there is always a heavy “sales” aspect to disruption stories. 

Finally, just note that even when you are selling your product, it’s still a story, and you should write it with that in mind. Meaning the features and benefits have to be constantly tied back to the problems you laid out in the introduction. There’s an art and a finesse to writing disruption stories. 

Here are some examples from the body of disruption stories we’ve written for clients; note how they keep the story tone:

Innovation Management at most companies is broken. Here is how we are fixing it. | InnovationCast

Why the Large Law Firm Business Model Is Dying | LAWCLERK

We should also warn that it can be easy to go down a rabbit hole when sharing your personal story. So, you need to be careful to stick to the overarching narrative and only cover topics that:

• Show you understand/have lived the reader’s pains.
• Show why/how your company solves those pains. 

The subtleties and care required to get a disruption story just right means that you need to choose your writer carefully.

Be careful about outsourcing this. Most freelance writers won’t be able to write an effective disruption story — especially if they’re just handed a brief or outline. Most “blog writers” or “content writers” are used to writing top of funnel SEO content that outlines beginner level concepts in an industry and doesn’t sell the product or service. 

In order for a disruption story to be effective, the writer has to have a thorough understanding of not only the audience’s pain points, but also the details of your product. So consider writing these in-house. 

If you decide to have your disruption story written by an agency or freelancer, be sure they have experience producing pieces like this and a process by which they can get this information about the positioning, pain points, and value props. For example, we interview the founders of your company and work closely with you throughout the entire outline and drafting process. 

How to Work With Us or Learn More

• Work with our agency :  If you want to hire us to create and execute an SEO strategy by identifying your best keywords, creating content that is laser-focused on ranking and driving conversions, and link building to improve your ranking positions, you can learn more about working with us  here .
• Join our team :  If you’re a content marketer or writer who wants to do content marketing in this way, we’d love to have you  apply to join our team .
• Learn our methods in our content marketing course :  Individuals looking to learn our agency’s content strategy and become better marketers, consultants, or business owners can join our private course and community, taught via case studies, and presented in both written and video content formats. We include several details and examples not found on this blog. Our course is also built into a community, so people ask questions, start discussions, and share their work in the lesson pages themselves, and we, along with other members, give feedback. Learn more  here .

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Introducing Apple’s On-Device and Server Foundation Models

At the 2024 Worldwide Developers Conference , we introduced Apple Intelligence, a personal intelligence system integrated deeply into iOS 18, iPadOS 18, and macOS Sequoia.

Apple Intelligence is comprised of multiple highly-capable generative models that are specialized for our users’ everyday tasks, and can adapt on the fly for their current activity. The foundation models built into Apple Intelligence have been fine-tuned for user experiences such as writing and refining text, prioritizing and summarizing notifications, creating playful images for conversations with family and friends, and taking in-app actions to simplify interactions across apps.

In the following overview, we will detail how two of these models — a ~3 billion parameter on-device language model, and a larger server-based language model available with Private Cloud Compute and running on Apple silicon servers — have been built and adapted to perform specialized tasks efficiently, accurately, and responsibly. These two foundation models are part of a larger family of generative models created by Apple to support users and developers; this includes a coding model to build intelligence into Xcode, as well as a diffusion model to help users express themselves visually, for example, in the Messages app. We look forward to sharing more information soon on this broader set of models.

Our Focus on Responsible AI Development

Apple Intelligence is designed with our core values at every step and built on a foundation of groundbreaking privacy innovations.

Additionally, we have created a set of Responsible AI principles to guide how we develop AI tools, as well as the models that underpin them:

• Empower users with intelligent tools : We identify areas where AI can be used responsibly to create tools for addressing specific user needs. We respect how our users choose to use these tools to accomplish their goals.
• Represent our users : We build deeply personal products with the goal of representing users around the globe authentically. We work continuously to avoid perpetuating stereotypes and systemic biases across our AI tools and models.
• Design with care : We take precautions at every stage of our process, including design, model training, feature development, and quality evaluation to identify how our AI tools may be misused or lead to potential harm. We will continuously and proactively improve our AI tools with the help of user feedback.
• Protect privacy : We protect our users' privacy with powerful on-device processing and groundbreaking infrastructure like Private Cloud Compute. We do not use our users' private personal data or user interactions when training our foundation models.

These principles are reflected throughout the architecture that enables Apple Intelligence, connects features and tools with specialized models, and scans inputs and outputs to provide each feature with the information needed to function responsibly.

In the remainder of this overview, we provide details on decisions such as: how we develop models that are highly capable, fast, and power-efficient; how we approach training these models; how our adapters are fine-tuned for specific user needs; and how we evaluate model performance for both helpfulness and unintended harm.

Pre-Training

Our foundation models are trained on Apple's AXLearn framework , an open-source project we released in 2023. It builds on top of JAX and XLA, and allows us to train the models with high efficiency and scalability on various training hardware and cloud platforms, including TPUs and both cloud and on-premise GPUs. We used a combination of data parallelism, tensor parallelism, sequence parallelism, and Fully Sharded Data Parallel (FSDP) to scale training along multiple dimensions such as data, model, and sequence length.

We train our foundation models on licensed data, including data selected to enhance specific features, as well as publicly available data collected by our web-crawler, AppleBot. Web publishers have the option to opt out of the use of their web content for Apple Intelligence training with a data usage control.

We never use our users’ private personal data or user interactions when training our foundation models, and we apply filters to remove personally identifiable information like social security and credit card numbers that are publicly available on the Internet. We also filter profanity and other low-quality content to prevent its inclusion in the training corpus. In addition to filtering, we perform data extraction, deduplication, and the application of a model-based classifier to identify high quality documents.

Post-Training

We find that data quality is essential to model success, so we utilize a hybrid data strategy in our training pipeline, incorporating both human-annotated and synthetic data, and conduct thorough data curation and filtering procedures. We have developed two novel algorithms in post-training: (1) a rejection sampling fine-tuning algorithm with teacher committee, and (2) a reinforcement learning from human feedback (RLHF) algorithm with mirror descent policy optimization and a leave-one-out advantage estimator. We find that these two algorithms lead to significant improvement in the model’s instruction-following quality.

Optimization

In addition to ensuring our generative models are highly capable, we have used a range of innovative techniques to optimize them on-device and on our private cloud for speed and efficiency. We have applied an extensive set of optimizations for both first token and extended token inference performance.

Both the on-device and server models use grouped-query-attention. We use shared input and output vocab embedding tables to reduce memory requirements and inference cost. These shared embedding tensors are mapped without duplications. The on-device model uses a vocab size of 49K, while the server model uses a vocab size of 100K, which includes additional language and technical tokens.

For on-device inference, we use low-bit palletization, a critical optimization technique that achieves the necessary memory, power, and performance requirements. To maintain model quality, we developed a new framework using LoRA adapters that incorporates a mixed 2-bit and 4-bit configuration strategy — averaging 3.5 bits-per-weight — to achieve the same accuracy as the uncompressed models.

Additionally, we use an interactive model latency and power analysis tool, Talaria , to better guide the bit rate selection for each operation. We also utilize activation quantization and embedding quantization, and have developed an approach to enable efficient Key-Value (KV) cache update on our neural engines.

With this set of optimizations, on iPhone 15 Pro we are able to reach time-to-first-token latency of about 0.6 millisecond per prompt token, and a generation rate of 30 tokens per second. Notably, this performance is attained before employing token speculation techniques, from which we see further enhancement on the token generation rate.

Model Adaptation

Our foundation models are fine-tuned for users’ everyday activities, and can dynamically specialize themselves on-the-fly for the task at hand. We utilize adapters, small neural network modules that can be plugged into various layers of the pre-trained model, to fine-tune our models for specific tasks. For our models we adapt the attention matrices, the attention projection matrix, and the fully connected layers in the point-wise feedforward networks for a suitable set of the decoding layers of the transformer architecture.

By fine-tuning only the adapter layers, the original parameters of the base pre-trained model remain unchanged, preserving the general knowledge of the model while tailoring the adapter layers to support specific tasks.

We represent the values of the adapter parameters using 16 bits, and for the ~3 billion parameter on-device model, the parameters for a rank 16 adapter typically require 10s of megabytes. The adapter models can be dynamically loaded, temporarily cached in memory, and swapped — giving our foundation model the ability to specialize itself on the fly for the task at hand while efficiently managing memory and guaranteeing the operating system's responsiveness.

To facilitate the training of the adapters, we created an efficient infrastructure that allows us to rapidly retrain, test, and deploy adapters when either the base model or the training data gets updated. The adapter parameters are initialized using the accuracy-recovery adapter introduced in the Optimization section.

Performance and Evaluation

Our focus is on delivering generative models that can enable users to communicate, work, express themselves, and get things done across their Apple products. When benchmarking our models, we focus on human evaluation as we find that these results are highly correlated to user experience in our products. We conducted performance evaluations on both feature-specific adapters and the foundation models.

To illustrate our approach, we look at how we evaluated our adapter for summarization. As product requirements for summaries of emails and notifications differ in subtle but important ways, we fine-tune accuracy-recovery low-rank (LoRA) adapters on top of the palletized model to meet these specific requirements. Our training data is based on synthetic summaries generated from bigger server models, filtered by a rejection sampling strategy that keeps only the high quality summaries.

To evaluate the product-specific summarization, we use a set of 750 responses carefully sampled for each use case. These evaluation datasets emphasize a diverse set of inputs that our product features are likely to face in production, and include a stratified mixture of single and stacked documents of varying content types and lengths. As product features, it was important to evaluate performance against datasets that are representative of real use cases. We find that our models with adapters generate better summaries than a comparable model.

As part of responsible development, we identified and evaluated specific risks inherent to summarization. For example, summaries occasionally remove important nuance or other details in ways that are undesirable. However, we found that the summarization adapter did not amplify sensitive content in over 99% of targeted adversarial examples. We continue to adversarially probe to identify unknown harms and expand our evaluations to help guide further improvements.

In addition to evaluating feature specific performance powered by foundation models and adapters, we evaluate both the on-device and server-based models’ general capabilities. We utilize a comprehensive evaluation set of real-world prompts to test the general model capabilities. These prompts are diverse across different difficulty levels and cover major categories such as brainstorming, classification, closed question answering, coding, extraction, mathematical reasoning, open question answering, rewriting, safety, summarization, and writing.

We compare our models with both open-source models (Phi-3, Gemma, Mistral, DBRX) and commercial models of comparable size (GPT-3.5-Turbo, GPT-4-Turbo) 1 . We find that our models are preferred by human graders over most comparable competitor models. On this benchmark, our on-device model, with ~3B parameters, outperforms larger models including Phi-3-mini, Mistral-7B, and Gemma-7B. Our server model compares favorably to DBRX-Instruct, Mixtral-8x22B, and GPT-3.5-Turbo while being highly efficient.

We use a set of diverse adversarial prompts to test the model performance on harmful content, sensitive topics, and factuality. We measure the violation rates of each model as evaluated by human graders on this evaluation set, with a lower number being desirable. Both the on-device and server models are robust when faced with adversarial prompts, achieving violation rates lower than open-source and commercial models.

Our models are preferred by human graders as safe and helpful over competitor models for these prompts. However, considering the broad capabilities of large language models, we understand the limitation of our safety benchmark. We are actively conducting both manual and automatic red-teaming with internal and external teams to continue evaluating our models' safety.

To further evaluate our models, we use the Instruction-Following Eval (IFEval) benchmark to compare their instruction-following capabilities with models of comparable size. The results suggest that both our on-device and server model follow detailed instructions better than the open-source and commercial models of comparable size.

We evaluate our models’ writing ability on our internal summarization and composition benchmarks, consisting of a variety of writing instructions. These results do not refer to our feature-specific adapter for summarization (seen in Figure 3 ), nor do we have an adapter focused on composition.

The Apple foundation models and adapters introduced at WWDC24 underlie Apple Intelligence, the new personal intelligence system that is integrated deeply into iPhone, iPad, and Mac, and enables powerful capabilities across language, images, actions, and personal context. Our models have been created with the purpose of helping users do everyday activities across their Apple products, and developed responsibly at every stage and guided by Apple’s core values. We look forward to sharing more information soon on our broader family of generative models, including language, diffusion, and coding models.

[1] We compared against the following model versions: gpt-3.5-turbo-0125, gpt-4-0125-preview, Phi-3-mini-4k-instruct, Mistral-7B-Instruct-v0.2, Mixtral-8x22B-Instruct-v0.1, Gemma-1.1-2B, and Gemma-1.1-7B. The open-source and Apple models are evaluated in bfloat16 precision.

Related readings and updates.

Advancing speech accessibility with personal voice.

A voice replicator is a powerful tool for people at risk of losing their ability to speak, including those with a recent diagnosis of amyotrophic lateral sclerosis (ALS) or other conditions that can progressively impact speaking ability. First introduced in May 2023 and made available on iOS 17 in September 2023, Personal Voice is a tool that creates a synthesized voice for such users to speak in FaceTime, phone calls, assistive communication apps, and in-person conversations.

Apple Natural Language Understanding Workshop 2023

Earlier this year, Apple hosted the Natural Language Understanding workshop. This two-day hybrid event brought together Apple and members of the academic research community for talks and discussions on the state of the art in natural language understanding.

In this post, we share highlights from workshop discussions and recordings of select workshop talks.

Discover opportunities in Machine Learning.

Our research in machine learning breaks new ground every day.

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Apple Intelligence Preview

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Built into your iPhone, iPad, and Mac to help you write, express yourself, and get things done effortlessly.

Draws on your personal context while setting a brand-new standard for privacy in AI.

Write with intelligent new tools. Everywhere words matter.

Apple Intelligence powers new Writing Tools, which help you find just the right words virtually everywhere you write. With enhanced language capabilities, you can summarize an entire lecture in seconds, get the short version of a long group thread, and minimize unnecessary distractions with prioritized notifications.

Explore new features for writing, focus, and communication.

Transform how you communicate using intelligent Writing Tools that can proofread your text, rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. Writing Tools are available nearly everywhere you write, including third-party apps.

Priority notifications appear at the top of the stack, letting you know what to pay attention to at a glance. And notifications are summarized, so you can scan them faster.

Priority messages in Mail elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.

Tap to reveal a summary of a long email in the Mail app and cut to the chase. You can also view summaries of email right from your inbox.

Just hit record in the Notes or Phone apps to capture audio recordings and transcripts. Apple Intelligence generates summaries of your transcripts, so you can get to the most important information at a glance.

Reduce Interruptions is an all-new Focus that understands the content of your notifications and shows you the ones that might need immediate attention, like a text about picking up your child from daycare later today.

Use a Smart Reply in Mail to quickly draft an email response with all the right details. Apple Intelligence can identify questions you were asked in an email and offer relevant selections to include in your response. With a few taps you’re ready to send a reply with key questions answered.

Delightful images created just for you.

Apple Intelligence enables delightful new ways to express yourself visually. Create fun, original images and brand-new Genmoji that are truly personal to you. Turn a rough sketch into a related image that complements your notes with Image Wand. And make a custom memory movie based on the description you provide.

Create expressive images, unique Genmoji, and custom memory movies.

Produce fun, original images in seconds with the Image Playground experience right in your apps. Create an entirely new image based on a description, suggested concepts, and even a person from your Photos library. You can easily adjust the style and make changes to match a Messages thread, your Freeform board, or a slide in Keynote.

Experiment with different concepts and try out image styles like animation, illustration, and sketch in the dedicated Image Playground app . Create custom images to share with friends in other apps or on social media.

Make a brand-new Genmoji right in the keyboard to match any conversation. Provide a description to see a preview, and adjust your description until it’s perfect. You can even pick someone from your Photos library and create a Genmoji that looks like them.

Image Wand can transform your rough sketch into a related image in the Notes app. Use your finger or Apple Pencil to draw a circle around your sketch, and Image Wand will analyze the content around it to produce a complementary visual. You can even circle an empty space, and Image Wand will use the surrounding context to create a picture.

Create a custom memory movie of the story you want to see, right in Photos. Enter a description, and Apple Intelligence finds the best photos and videos that match. It then crafts a storyline with unique chapters based on themes it identifies and arranges your photos into a movie with its own narrative arc.

Search for photos and videos in the Photos app simply by describing what you’re looking for. Apple Intelligence can even find a particular moment in a video clip that fits your search description and take you right to it.

Remove distractions in your photos with the Clean Up tool in the Photos app. Apple Intelligence identifies background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.

The start of a new era for Siri.

Siri draws on Apple Intelligence for all-new superpowers. With an all-new design, richer language understanding, and the ability to type to Siri whenever it’s convenient for you, communicating with Siri is more natural than ever. Equipped with awareness of your personal context, the ability to take action in and across apps, and product knowledge about your devices’ features and settings, Siri will be able to assist you like never before.

Discover an even more capable, integrated, personal Siri.

Siri has an all-new design that’s even more deeply integrated into the system experience, with an elegant, glowing light that wraps around the edge of your screen.

With a double tap on the bottom of your iPhone or iPad screen, you can type to Siri from anywhere in the system when you don’t want to speak out loud.

Tap into the expansive product knowledge Siri has about your devices’ features and settings. You can ask questions when you’re learning how to do something new on your iPhone, iPad, and Mac, and Siri can give you step-by-step directions in a flash.

Siri, set an alarm for — oh wait no, set a timer for 10 minutes. Actually, make that 5.

Richer language understanding and an enhanced voice make communicating with Siri even more natural. And when you refer to something you mentioned in a previous request, like the location of a calendar event you just created, and ask ”What will the weather be like there?” Siri knows what you’re talking about.

Apple Intelligence empowers Siri with onscreen awareness , so it can understand and take action with things on your screen. If a friend texts you their new address, you can say “Add this address to their contact card,” and Siri will take care of it.

Awareness of your personal context enables Siri to help you in ways that are unique to you. Can’t remember if a friend shared that recipe with you in a note, a text, or an email? Need your passport number while booking a flight? Siri can use its knowledge of the information on your device to help find what you’re looking for, without compromising your privacy.

Seamlessly take action in and across apps with Siri. You can make a request like “Send the email I drafted to April and Lilly” and Siri knows which email you’re referencing and which app it’s in. And Siri can take actions across apps, so after you ask Siri to enhance a photo for you by saying “Make this photo pop,” you can ask Siri to drop it in a specific note in the Notes app — without lifting a finger.

Great powers come with great privacy.

Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad, and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Private Cloud Compute

• Your data is never stored
• Used only for your requests
• Verifiable privacy promise

ChatGPT, seamlessly integrated.

With ChatGPT from OpenAI integrated into Siri and Writing Tools, you get even more expertise when it might be helpful for you — no need to jump between tools. Siri can tap into ChatGPT for certain requests, including questions about photos or documents. And with Compose in Writing Tools, you can create and illustrate original content from scratch.

You control when ChatGPT is used and will be asked before any of your information is shared. Anyone can access ChatGPT for free, without creating an account. ChatGPT subscribers can connect accounts to access paid features within these experiences.

New possibilities for your favorite apps.

New App Intents, APIs, and frameworks make it incredibly easy for developers to integrate system-level features like Siri, Writing Tools, and Image Playground into your favorite apps.

Learn more about developing for Apple Intelligence

Apple Intelligence is compatible with these devices.

Apple Intelligence is free to use and will initially be available in U.S. English. Coming in beta this fall. *

• iPhone 15 Pro Max A17 Pro
• iPhone 15 Pro A17 Pro
• iPad Pro M1 and later
• iPad Air M1 and later
• MacBook Air M1 and later
• MacBook Pro M1 and later
• iMac M1 and later
• Mac mini M1 and later
• Mac Studio M1 Max and later
• Mac Pro M2 Ultra

Update on the Recall preview feature for Copilot+ PCs

• Pavan Davuluri – Corporate Vice President, Windows + Devices

Update: June 13, 2024: Today, we are communicating an additional update on the Recall (preview) feature for Copilot+ PCs. Recall will now shift from a preview experience broadly available for Copilot+ PCs on June 18, 2024, to a preview available first in the Windows Insider Program (WIP) in the coming weeks. Following receiving feedback on Recall from our Windows Insider Community, as we typically do, we plan to make Recall (preview) available for all Copilot+ PCs coming soon.  

We are adjusting the release model for Recall to leverage the expertise of the Windows Insider community to ensure the experience meets our high standards for quality and security. This decision is rooted in our commitment to providing a trusted, secure and robust experience for all customers and to seek additional feedback prior to making the feature available to all Copilot+ PC users. Additionally, as we shared in our May 3 blog , security is our top priority at Microsoft, in line with our Secure Future Initiative (SFI) . This is reflected in additional security protections we are providing for Recall content, including “just in time” decryption protected by Windows Hello Enhanced Sign-in Security (ESS) , so Recall snapshots will only be decrypted and accessible when the user authenticates. The development of Copilot+ PCs, Recall and Windows will continue to be guided by SFI. 

When Recall (preview) becomes available in the Windows Insider Program, we will publish a blog post with details on how to get the preview. To try Recall (preview) WIP customers will need a Copilot+ PC due to our hardware requirements . We look forward to hearing Windows Insider feedback.   

Today, we are sharing an update on the Recall (preview) feature for Copilot+ PCs, including more information on the set-up experience, privacy controls and additional details on our approach to security.

On May 20, we introduced Copilot+ PCs , our fastest, most intelligent Windows PCs ever. Copilot+ PCs have been reimagined from the inside out to deliver better performance and all new AI experiences to help you be more productive, creative and communicate more effectively. One of the new experiences exclusive to Copilot+ PCs is Recall, a new way to instantly find something you’ve previously seen on your PC. To create an explorable visual timeline, Recall periodically takes a snapshot of what appears on your screen. These images are encrypted, stored and analyzed locally, using on-device AI capabilities to understand their context. When logged into your Copilot+ PC, you can easily retrace your steps visually using Recall to find things from apps, websites, images and documents that you’ve seen, operating like your own virtual and completely private “photographic memory.” You are always in control of what’s saved. You can disable saving snapshots, pause temporarily, filter applications and delete your snapshots at any time.

As AI becomes more prevalent, we are rearchitecting Windows to give customers and developers more choice to leverage both the cloud and the power of local processing on the device made possible by the neural processing unit (NPU). This distributed computing model offers choice for both privacy and security. All of this work will continue to be guided by our Secure Future Initiative (SFI) .

Our team is driven by a relentless desire to empower people through the transformative potential of AI and we see great utility in Recall and the problem it can solve. We also know for people to get the full value out of experiences like Recall, they have to trust it. That’s why we are launching Recall in preview on Copilot+ PCs – to give customers a choice to engage with the feature early, or not, and to give us an opportunity to learn from the types of real world scenario s customers and the Windows community finds most useful.

Listening to and acting on customer feedback

Even before making Recall available to customers, we have heard a clear signal that we can make it easier for people to choose to enable Recall on their Copilot+ PC and improve privacy and security safeguards. With that in mind we are announcing updates that will go into effect before Recall (preview) ships to customers on June 18.

• Third, we are adding additional layers of data protection including “just in time” decryption protected by Windows Hello Enhanced Sign-in Security (ESS) so Recall snapshots will only be decrypted and accessible when the user authenticates. In addition, we encrypted the search index database.

Secure by design and secure by default

In line with Microsoft’s SFI principles, before the preview release of Recall to customers, we are taking steps to increase data protection. Copilot+ PCs will launch with “just in time” decryption protected by Windows Hello Enhanced Sign-in Security (ESS), so Recall snapshots will only be decrypted and accessible when the user authenticates. This gives an additional layer of protection to Recall data in addition to other default enabled Window Security features like SmartScreen and Defender which use advanced AI techniques to help prevent malware from accessing data like Recall.

We also know the best way to secure information on a PC is to secure the whole PC itself. We want to reinforce what has previously been shared from David Weston, vice president of Enterprise and OS Security, about how Copilot+ PCs have been designed to be secure by default and share additional details about our security approach. Some notable examples of security enhancements include:

• All Copilot+ PCs will be Secured-core PCs, bringing advanced security to both commercial and consumer devices. In addition to the layers of protection in Windows 11, Secured-core PCs provide advanced firmware safeguards and dynamic root-of-trust measurement to help protect from chip to cloud.
• Microsoft Pluton security processor will be enabled by default on all Copilot+ PCs. Pluton is a chip-to-cloud security technology – designed by Microsoft and built by silicon partners – with  Zero Trust  principles at the core. This helps protect credentials, identities, personal data and encryption keys, making them significantly harder to remove from the device, even if a user is tricked into installing malware or an attacker has physical possession of the PC.
• All Copilot+ PCs will ship with  Windows Hello Enhanced Sign-in Security (ESS) . This provides more secure biometric sign ins and eliminates the need for a password.

Protecting your privacy on Copilot+ PCs

In our early internal testing, we have seen different people use Recall in the way that works best for them. Some love the way it makes remembering what they’ve seen across the web so much easier to find than reviewing their browser history. Others like the way it allows them to better review an online course or find a PowerPoint. And people are taking advantage of the controls to exclude apps they don’t want captured in snapshots, from communication apps or Teams calls, or to delete some or all their snapshots. This is why we built Recall with fine-grained controls to allow each person to customize the experience to their comfort level, ensuring your information is protected and that you are in control of when, what and how it is captured.

• Snapshots are stored locally. Copilot+ PCs have powerful AI that works on your device itself. No internet or cloud connections are used to store and process snapshots. Recall’s AI processing happens exclusively on your device, and your snapshots are kept safely on your local device only. Your snapshots are yours and they are not used to train the AI on Copilot+ PCs.
• Snapshots are not shared. Recall does not send your snapshots to Microsoft. Snapshots are not shared with any other companies or applications. Recall doesn’t share snapshots with other users who are signed into the same device, and per-user encryption ensures even administrators cannot view other users’ snapshots.
• You will know when Recall is saving snapshots. You’ll see Recall pinned to the taskbar when you reach your desktop. You’ll have a Recall snapshot icon on the system tray letting you know when Windows is saving snapshots.
• Digital rights managed or InPrivate browsing snapshots are not saved. Recall does not save snapshots of digital rights managed content or InPrivate browsing in supported web browsers .
• You can pause, filter and delete what’s saved at any time. You’re always in control of what’s saved as a snapshot. You can disable saving snapshots, pause them temporarily, filter applications and websites from being in snapshots, and delete your snapshots at any time.
• Enterprise and customer choice. For customers using managed work devices, your IT administrator is provided the control to disable the ability to save snapshots. However, your IT administrator cannot enable saving snapshots on your behalf. The choice to enable saving snapshots is solely yours.

Empowering people with experiences they can trust

We are on a journey to build products and experiences that live up to our company mission to empower people and organizations to achieve more, and are driven by the critical importance of maintaining our customers’ privacy, security and trust. As we always do, we will continue to listen to and learn from our customers, including consumers, developers and enterprises, to evolve our experiences in ways that are meaningful to them.

We are excited for the upcoming launch of Copilot+ PCs on June 18 and for the innovative new features and benefits this entirely new category of PCs will bring. We will continue to build these new capabilities and experiences for our customers by prioritizing privacy, safety and security first. We remain grateful for the vibrant community of customers who continue to share their feedback with us.