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Medical Content Writing

Website, blog, video script, and other services tailored to your needs, professional, tailored web content and patient education materials from the best medical content writing company.

Content is the foundation of any healthcare website, blog, or marketing campaign. Keep your online and offline presence up-to-date and fully SEO-optimized. Since 2003, Medical Web Experts has been providing medical content writing services for a comprehensive range of channels for hospitals, pharmacies, and other healthcare businesses.

Whether you’re building a website or managing a healthcare internet marketing campaign marketing campaign, our medical content writers’ knowledge and experience gives your healthcare organization a competitive edge that you won’t find anywhere else.

Experts in Medical Content Writing for the Healthcare Industry

Whether you need plain language patient education materials, high level content for physicians, a script for medical video production , or a healthcare email marketing strategy, we have the experience for it. Whether you need ten pages or one hundred, we can take it on.

The members of our medical content writing services team have backgrounds in communications or the healthcare industry, in addition to years of experience producing medical content for a variety of channels. Trained in communications for patients, writing about research, marketing content, educational content, and SEO optimization, they are ready to make your content project a success.

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Experts in Content for the Medical Industry

Your vision – your schedule.

Meeting our clients’ needs is important to us. We take the time to listen to your goals, and we’re prepared to provide medical content writing services within your team’s deadlines.

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We’re SEO and content marketing experts . Tell us your goals, and we’ll craft original content that’s perfectly optimized for your keywords.

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For projects that require physician review, we offer editing and review services from a licensed medical professional.

Medical Content Writing Services We Offer

Your healthcare organization may be considering an external medical content writing company because you have a high volume of new content that you need to produce, because you need experts for a variety of marketing channels, or because you want to update what you already have to improve readability and SEO. Whatever your goals, the experienced writers, editors, and content strategy professionals at Medical Web Experts will be able to create the high quality content your healthcare organization needs, thoroughly researched and tailored to the right style, length, audience, and channel.

For each project, our medical content writing team meets with the client to better understand audience, vision, and messages. We then set up a content generation and approval process that fits your timeline.

  • Website content
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  • Blog writing and blog management
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  • Medical/healthcare articles
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Supplementing Your Marketing Campaign With Great Content

High-quality content feeds into a successful marketing campaign. When incorporated into your marketing strategy, web content in the form of blog posts, landing pages, patient education resources, and off-page content like press releases can help drive quality traffic to your site.

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Medical Content Writing Expertise Trusted by Industry Leaders

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Better Results, More Leads, and More Time Saved with High Quality Medical Content Writing Services

Medical content writing - since 2003

Trusted by Healthcare Since 2003

Our approach to medical content writing is results-driven – meaning that we’re focused on meeting your goals and producing marketing materials that will help you get more web traffic to your healthcare website, and ultimately more business. By leveraging our experience with healthcare, digital and print marketing , and SEO , we’re able to provide content that converts better and brings you more business.

We’ve worked with Medical Web Experts for 4 years, and they’ve helped our practice’s presence grow immensely since we started out. We love our website, and more and more new patients are reporting that they found us online. The MWE team is responsive, highly knowledgeable and always ready with an effective solution to our problems.

Kate Freeman RN, MSN, ACNP-BC, FNP-BC Surgone Foregut Institute

Kate Freeman RN, MSN, ACNP-BC, FNP-BC

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25 Best Medical Writing Blogs and Websites

medical content writing websites

  • Health Writer Hub
  • Hektoen International
  • MarksMan Healthcare Communications
  • Criterion Edge
  • MediPaper Medical Communications Ltd
  • Cognibrain® - Medical Writing and Medical Communication
  • Dr Justin Coleman | Medical writer, editor, blogger
  • Mediwrite - Ruth Hadfield, PhD - freelance medical writer & editor
  • James Lind Blog | Medical & Scientific Writing
  • Turacoz Healthcare Solutions Medical Writing
  • IMPACT Pharmaceutical Services, Inc. Medical Writing
  • Medical Writing Experts
  • Freelance Medical Writing Services by Debra Gordon
  • AMWA - Australasian Medical Writers Association Blog
  • The Med Writers
  • Sciformix Medical Communications Blog
  • InkLab Medical Communications
  • Jun Yan Medical Writing
  • IF Medical Writing
  • The Scienzest
  • Martin Medical Writing
  • MedHealthWrite

Medical Writing Bloggers

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Medical Writing Blogs

Here are 25 Best Medical Writing Blogs you should follow in 2024

1. Health Writer Hub

Health Writer Hub

2. Hektoen International

Hektoen International

3. MarksMan Healthcare Communications

MarksMan Healthcare Communications

4. Criterion Edge

Criterion Edge

5. MediPaper Medical Communications Ltd

MediPaper Medical Communications Ltd

6. Cognibrain® - Medical Writing and Medical Communication

Cognibrain® - Medical Writing and Medical Communication

7. Dr Justin Coleman | Medical writer, editor, blogger

Dr Justin Coleman | Medical writer, editor, blogger

8. Mediwrite - Ruth Hadfield, PhD - freelance medical writer & editor

Mediwrite - Ruth Hadfield, PhD - freelance medical writer & editor

9. James Lind Blog | Medical & Scientific Writing

James Lind Blog | Medical & Scientific Writing

10. Turacoz Healthcare Solutions Medical Writing

Turacoz Healthcare Solutions Medical Writing

11. IMPACT Pharmaceutical Services, Inc. Medical Writing

IMPACT Pharmaceutical Services, Inc. Medical Writing

12. Medical Writing Experts

Medical Writing Experts

13. Freelance Medical Writing Services by Debra Gordon

Freelance Medical Writing Services by Debra Gordon

14. AMWA - Australasian Medical Writers Association Blog

AMWA - Australasian Medical Writers Association Blog

15. The Med Writers

The Med Writers

16. Sciformix Medical Communications Blog

Sciformix Medical Communications Blog

17. InkLab Medical Communications

InkLab Medical Communications

18. Jun Yan Medical Writing

Jun Yan Medical Writing

19. IF Medical Writing

IF Medical Writing

20. The Scienzest

The Scienzest

21. Martin Medical Writing

Martin Medical Writing

22. MedHealthWrite

MedHealthWrite

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Health, Wellness, and Medical Writing with Positive Impacts

Medical professionals are in a unique position when it comes to producing valuable content for your audience. You have important information that your patients need, but not enough time to put pen to paper.

That’s where we come in.

Medical Content Solutions is a niche content agency that focuses exclusively on the medical and healthcare industries. We have over a decade of experience crafting a variety of medical content that ensures your services remain search-engine relevant and easily digested by your audience. Additionally, we can craft researched eBooks that may be part of a larger content strategy.

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Reed and his team are an absolute pleasure to work with! They deliver quality, on-time work and are reliable, always hitting their deadlines. Their background and experience in medical copywriting has really benefited our Dermatology company needs. Highly recommend!

Rachelle R. – Marketing Manager, West Dermatology

medical content writing websites

An amazing company to work with. All of our content done professionally and way ahead of the deadline. Reed is an easy-going guy, very responsive and professional. 10 stars from me!

Djordje P – Co-Founder, proceraSoft Technologies

medical content writing websites

I loved every aspect of our collaboration with McDonald Content Solutions. They are always on time, really good listeners to our and our client's needs and wants and they always deliver not only a great text but a copy that makes sense, is on point, and nice to read!

Jelena T – Marketing Director, Phase 5 Marketing

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Reed and his team are top-notch when it comes to medical content development. It's hard to find consistent, knowledgeable, and reliable medical content writing. They are extremely communicative and hold to deadlines. I highly recommend it.

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Top notch provider of content. The content that McDonald content Solutions delivered exceeded my expectations. I would highly recommend them! The quality is superb and the content is wonderful.

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Medical content writing samples: how to create effective copy that makes an impact

For many, the concept of creating medical content writing samples can be a challenging one – after all, they’re a long way away from more commercial forms of copywriting, and as a highly genre-specific form of content, knowing you’re getting it right can be even more difficult. So when it comes to creating effective copy for medical content that’s impactful, informative and includes all the right things, this guide might be just the starting point you need.

Where to start when creating medical content writing samples?

The key to starting to write effective medical content is planning. As with every other form of content creation, if you’re not planning out for your medical content writing samples then you’re already setting yourself up to fail. This is especially key with content that’s research-heavy and is especially reliant on detailed information and accurate facts. Getting it right is even more important for medical content, especially when it comes to creating copy that’s used by the public or that acts as a resource for others in the field.

These steps are essential before you even open that blank document to ensure your medical copywriting is as accurate as it is impactful:

1. Put your plan down on paper

If the content you are aiming to create has a clear goal or requirement for its creation, then writing down a plan for how you’re going to convey those concepts is the ideal place to start. Not only does this ensure you include all the vital information required, but it ensures your content stays on track and relevant to its target audience.

2. Do your research

All medical copy, whether it’s medical guides or surgical guidelines, has one thing in common: it must be accurate, and it must be well-researched. Medicine is a field where facts, information and even guidelines change all the time. Ensuring your content is up to date and accurate is a must for medical content in the same way it is for any form of scientific copy, to provide information that’s factual and true to now.

3. Understand the context of your medical content

The medical field is a vast one. As such, writing medical content writing samples that only focus on one specific area is a mistake many content creators make. Understanding the context of medical copy is just as important as knowing the facts. Medical copy, written for public consumption, for example, will be far different from that designed for professional reference. Know your context before you start writing, and the results will be far more effective.

3 examples of high-quality medical content writing samples

Once you have an idea on how your content should flow, and you’ve done all the research required, it’s time to start writing your medical content writing samples. But what should be included in those medical copy samples to ensure they’re effective? Here are just a few examples where medical content has been created in an impactful and imaginative way:

1. NHS One You

Medical content writing samples - Copify blog

When it comes to creating contextual medical copy that appeals to a public audience, the NHS’s One You website is an excellent example. For starters it makes use of the most important word in a copywriter's arsenal - 'you' - to appeal to readers directly and inspire action.

By covering a range of different important medical themes in a way that’s easy to understand, quick to read and eye-catching to readers, the copywriters behind the NHS' campaign have created engaging content that gets the point across. The use of listicles, broken-down medical information and factual research all shine through here, providing copy that’s cohesive and impactful to people of all ages and backgrounds, and that encourages buy-in from readers. This is especially the case with campaigns like Stoptober on the platform, which use more traditional marketing copy in order to achieve results.

Medical content writing samples - Copify blog 1

Another platform where compelling, accurate and informative copy is a must, Patient provides insight and education to the public regarding many different health concerns as well as many different online resources. As such, the content created for this platform has two requirements: being accurate, and being informative to the right audience.

Content created for this platform is an excellent example of copy that is used for the general public but is for the purpose of conveying important information instead of getting them to invest in a concept. While this form of content is more passive, it still has to get the attention of the target audience – something that is achieved by contextualising and presenting information in appealing ways.

The National Institute for Health and Care Excellence is a great example of content created for the purposes of consultants in comparison to the copy above that’s intended more for public consumption.

Medical content writing samples - Copify blog 2

This content is far more technical in nature and is designed to provide relevant medical information quickly and efficiently. This is vitally important when it comes to medical guidance and standards, that can change often and require frequent reviews. For content designed for medical professionals, the need to include technical terms and the utmost accuracy in all information is critical, requiring an entirely different skillset and starting point for content creators.

How can I make my medical content writing samples impactful?

How can you create medical copy that’s impactful and effective, like the above examples? Taking a closer look at exactly what you’re trying to do with your content is the ideal place to start. Once you’ve got all the facts and vital research in your copy, here are a few things you can do to improve its impact and increase the success of the piece overall:

1. Be clear and to the point

Being to-the-point can often be a more effective way to create medical copy, so don’t be afraid to use shorter sentences and less padding in your writing. Depending on the audience for your medical content writing sample, content that is no-nonsense and easy to read quickly can be a huge benefit.

2. Write for your audience

If your medical content writing is designed for a public audience, the use of more personable content style and even friendly language can be an excellent way to soften subject matter. Don’t go too far with it, but adding a human touch can be invaluable – especially for marketing content.

If you’re interested in writing medical content writing samples for a job, or you simply want to improve the quality of your current content for the medical industry, these tips can give you a little extra guidance to help make your work more accurate, impactful and above all effective. It’s easy to forget that all content starts from the same building blocks – but starting from the bottom up can ensure your content is exactly what the intended reader is looking for.

Main image credit: Robina Weermeijer

Screenshots: NHS One You , Patient , NICE

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Learning the Basics to Medical Content Writing

Learning the Basics to Medical Content Writing

When it comes to their health and medical concerns, people have a lot of questions. Where are they going to turn for answers? These days, the internet is the first place people look when they have questions like “Why am I so tired?” and “What causes hiccups?” . This is why medical content writing is important. 

Ideally, people searching for health and medical information will find trustworthy, reliable information to help them find a solution. One way that medical providers can do so is to make sure they are the ones providing that information. Medical content writing helps to build a relationship with  your audience of potential patients. 

Medical content writing is meant to provide usable, relevant information to an audience, similar to other forms of content writing, Often, the audience is looking for information about a specific medical issue, although they might also be searching for ways to live more healthfully and to prevent future disease.

Who Is Medical Content Writing For?

What sorts of organizations can benefit from hiring a medical content writer or working medical content writing into their marketing plans? Medical providers, such as dentists, primary care physicians, and specialists can all benefit from medical content writing.

A blog on the website of a provider’s practice can offer people basic answers to commonly asked questions, or provide greater details about specific illnesses or medical procedures. Although the goal is in some ways to get people to visit a specific provider, the writing exists primarily to give people information and to build trust.

Nonprofits that are in the medical field can also benefit from medical content writing. Organizations such as the American Heart Association and the American Diabetes Association use content writing on their websites to get information out to people about how to stay healthy.

Why Use Medical Content Writing?

Let’s say you’re a doctor, dentist, or another medical professional. Why should you use medical content writing? There are a few reasons.

First, having reliable information readily available to people who need it helps to establish trust. According to the 2018 Edelman Trust Barometer , about 63 percent of people trust the health care sector, but trust in the sector as a whole is falling. Meanwhile, trust in hospitals and medical clinics is on the increase.

Medical content writing is one of the more trusted ways to connect with people. As Nielsen’s Global Trust in Advertising survey revealed, the information companies provide on their own websites is one of the most trusted forms of advertising.

Aside from building trust with consumers, another reason to use medical content writing is that it helps to give your company’s website some authority, which can help to improve its search rankings. Google and other search engines look at overall quality when determining how to rank results. The more informative and accurate your brand’s medical writing, the higher it will rank.

A study from 2014 examined the accuracy of search results when it came to correctly making a diagnosis. The study found that the results on the first page of the search engine results tended to be considerably more accurate than the results on the fourth page.

One last reason to use medical content writing: People are actively searching for information. A Consumer Reports survey found that 65 percent of people in the US used a website or searched online to find medical information in the past year. People want the information you have to offer, and it’s up to you to make sure they can get it.

What Makes Medical Content Writing Great?

People want medical information, when they are concerned about a particular set of symptoms.  The truth is, some sources of medical information are better than others, both in terms of the quality of information and the quality of the writing. So what separates excellent medical content writing from not-so-excellent medical content writing?

Great medical content writing usually has the following

Research to back up claims

Medical content writing can’t be fluffy or full of questionable statistics. The best medical writing has data behind it, as well as the knowledge of an experienced provider.

Engaging tone .

It’s not uncommon to find medical writing that reads like it was written by a robot, or that’s overly complex and alienating to the general public. If you’re trying to connect with everyday people, the writing needs to be friendly, easy to understand, and relatable.

Quality writing

Excellent medical content  needs to be well written. It has to be engaging and easy to read. Following basic grammar rules and making it easy for the reader to understand. 

Unique point of view  

Why should patients check out your website and ultimately make an appointment with your practice? Top-notch medical content shows off exactly what makes your brand unique and special.

Take Note: Examples of Stellar Medical Content Writing

Sometimes, it helps to take a look at what others have done  to get an idea of what good medical content writing looks like. Here are a few examples of notable medical writing.

When you visit the Centers for Disease Control and Prevention’s website, what do you expect to find? Instead of lengthy policy papers or boring government speak, find a site with engaging relevant articles, directed to the general public. The content  has three categories,  “Diseases and Conditions,” “Healthy Living,” and “Traveler’s Health.” Within each section are easy-to-digest articles on a range of topics.

Dr. Reath “Girlfriend’s Guide to Breast Augmentation”  

A plastic surgeon based in Knoxville, Dr. Reath’s office has put together an ebook designed specifically for women considering breast augmentation. The ebook is written in a chatty tone of voice, as if it’s one BFF giving her friend the inside scoop.

How to Start With Medical Content Writing

You’re on board with the idea of using content writing as part of your practice’s marketing. The next question step is learning to start with medical content writing. 

Unless you’re absolutely confident in your writing ability, it can be helpful to outsource your medical content writing. Professional medical content writers know the medical terminology and the ins and outs of writing for the web. They know how to produce content that’s not only accurate, but also engaging.

When looking for a company to partner with, there are a few things to keep in mind. One is the quality of the writers. Some content writing companies operate under the belief that anyone can write on any subject — all it takes is a few Google searches, and voila, instant expert!

 Non-expert writers will produce content with a little lackluster, because they don’t have an in-depth understanding of the topic. 

For that reason, it’s better to work with a company that partners with experienced writers who have knowledge and expertise in the health care or medical field.

Another thing to look for in a content writing services provider is reliability. How frequently will they deliver blog posts or other written material to you? Having a regular schedule for posting is important for your site’s SEO, and for encouraging readers to keep coming back.

Ideally, the company will work with you to determine your goals for the content writing. To help you put together a publishing schedule that best meets your needs.

Medical content can help attract interested people to your brand’s website. Whether you’re a medical provider or a non-profit, giving people the content they want can help you work towards your mission and goals.

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Content Writing for Medical and Healthcare Service Providers, Hospitals, and Clinic Websites

Content Writing for Medical and Healthcare Service Providers, Hospitals, and Clinic Websites

Are you looking to improve the SEO performance of your medical and healthcare website? Our team of experts specializes in providing comprehensive SEO services specifically tailored to the medical and healthcare industry. With our expertise, we can help enhance your online visibility, attract more organic traffic, and effectively connect with your target audience.

Why Content is a key for healthcare, hospital and clinic websites?

Content writing for medical and healthcare websites by professionals is crucial for several reasons.

Firstly , medical and healthcare topics require accurate and reliable information to ensure the safety and well-being of readers. Professionals in the field have the necessary expertise and knowledge to produce content that is based on scientific evidence and best practices.

Secondly , professional medical and healthcare content provides valuable and trustworthy information to readers. It helps educate and inform patients, caregivers, and the general public about various health conditions, treatment options, preventive measures, and overall health and wellness. Quality content can empower individuals to make informed decisions about their health and seek appropriate medical care.

Thirdly , professional medical and healthcare content is different from general content because it requires specialized knowledge and understanding of medical terminology, research methodologies, and ethical considerations.

Professionals in the field have the expertise to communicate complex medical concepts in a clear and accessible manner, ensuring that the content is understandable to a wide range of readers.

In addition , professional medical and healthcare content needs to adhere to ethical guidelines, such as respecting patient privacy and confidentiality. Professionals understand the importance of maintaining patient trust and confidentiality when discussing medical conditions and treatment options.

Overall, content writing for medical and healthcare websites by professionals is important because it provides accurate, reliable, and trustworthy information to readers. It ensures that the content is based on scientific evidence, promotes patient education and empowerment, and upholds ethical standards in the field.

Why choosing us for content writing for medical, hospital and healthcare related websites?

There are several reasons to choose our professional content writing services for hospital and medical websites:

  • Team of experts : Our team consists of experienced professionals with expertise in medical and healthcare content writing. We have a deep understanding of medical terminology, research methodologies, and ethical considerations, ensuring that the content we create is accurate, reliable, and trustworthy.
  • Keyword-focused content : We conduct thorough keyword research to identify the most relevant and high-performing keywords in the medical and healthcare field. By incorporating these keywords strategically into the content, we can improve the website's visibility in search engine results and attract more organic traffic.
  • Audience and patient-centered content : We understand the importance of creating content that resonates with the target audience and meets the needs of patients and caregivers. Our content is tailored to provide valuable information, answer common questions, and address the concerns of the target audience, enhancing patient satisfaction and engagement.
  • Marketing and increased visibility : Our content writing services go beyond providing informative content. We also focus on optimizing the content for search engines, helping hospitals and medical websites improve their online visibility and reach a wider audience. By implementing effective SEO strategies, we can increase the website's ranking in search results, attract more organic traffic, and generate leads.
  • Competitive advantage : With our professional content writing services, hospitals and medical websites can gain a competitive edge over their competitors. We create unique and engaging content that sets our clients apart, positioning them as authoritative sources in their field and attracting more patients.
  • Patient satisfaction : Our content is designed to provide valuable information, educate patients, and empower them to make informed decisions about their health. By delivering high-quality content that meets the needs of patients, we can enhance patient satisfaction and build trust.
  • Engaging audience : We understand the importance of engaging the website's audience. Our content is written in a clear and accessible manner, making complex medical concepts easy to understand. We use storytelling techniques, visuals, and interactive elements to capture the reader's attention and keep them engaged.
  • Cost-effective strategy : Investing in professional content writing is a cost-effective marketing strategy for hospitals and medical websites. By focusing on creating high-quality content that attracts organic traffic, our services provide long-term visibility and generate leads without the need for expensive advertising campaigns.

In summary, choosing our professional content writing services for hospital and medical websites offers numerous benefits, including a team of experts, keyword-focused content, audience and patient-centered approach, marketing and increased visibility, competitive advantage, patient satisfaction, engaging the audience, and cost-effective strategies. Let us help you enhance your online presence and effectively communicate with your target audience through high-quality content.

Benefits of working with us!

  • Tailored Strategies : We develop customized SEO strategies based on your specific goals and target audience. Our strategies are designed to enhance your website's visibility, attract relevant traffic, and generate leads for your medical or healthcare services.
  • Proven Results : We have a track record of delivering successful SEO results for medical and healthcare websites. Our strategies have helped our clients improve their online presence, attract more patients, and grow their businesses.
  • Comprehensive Approach : We take a comprehensive approach to SEO, addressing various aspects including technical optimization, content optimization, keyword research, link building, and user experience enhancement. This ensures that your website is fully optimized for search engines and provides a positive experience for your visitors.
  • Transparent Reporting : We provide regular reports and updates on the progress of your SEO campaign. You can track the performance of your website and see the improvements in search engine rankings, organic traffic, and other key metrics.
  • Engaging Audience : We understand the importance of engaging your target audience. Our content writers craft compelling and persuasive content that resonates with your audience, educates them about your medical apps or web services, and encourages them to take action. By creating valuable and engaging content, we can increase user engagement and drive conversions.
  • Building Credibility : Our content writers are experienced in creating authoritative and trustworthy content. By providing accurate and well-researched information, we can help establish your medical apps or web services as reliable sources in the industry. This builds credibility and trust among your audience, leading to increased user satisfaction and loyalty.
  • Targeted Marketing : We understand the importance of targeting specific keywords and optimizing content accordingly. Through extensive keyword research, we identify the most relevant and high-performing keywords in the medical industry. By strategically incorporating these keywords into your content, we can help you attract your intended audience and drive targeted traffic to your web services.
  • Engaging Medical Apps Content : Our content writing services extend to creating engaging and user-friendly content specifically for medical apps. We can help you optimize in-app content, create informative app descriptions, and develop engaging user guides to enhance the user experience and increase user engagement.
  • Cost-Effective Solution : Our content writing services offer a cost-effective solution for increasing online visibility and engaging your target audience. By outsourcing your content writing needs to our team of experts, you can save time and resources while ensuring high-quality and professionally written content for your medical apps, web apps, mobile apps, and other medical-related web services.

Hire Us for Medical and Healthcare SEO Services

Ready to take your medical and healthcare website to the next level? Contact us today to discuss your SEO needs, see samples of our work, and learn more about how our services can benefit your website. We are committed to helping you improve your online presence, attract more patients, and achieve your business goals.

Don't miss out on the opportunity to optimize your website for better search engine visibility. Reach out to us now and let us help you drive the growth of your medical or healthcare business through effective SEO strategies.

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Content has been and continues to be king and website content writing for SEO is as essential as ever. With medical, plastic surgery, and aesthetic practices, strong page content is a critical component of making your website visible to the public.

In our experience, and through non-stop tinkering , we’ve uncovered many of the most proven strategies for strong page content, which we explain in greater detail below.

  • 1.1 Duplicate & Thin Content Writing Penalty
  • 1.2 In-Depth Unique SEO Content
  • 2.2 Meta Titles
  • 2.3 Meta Descriptions
  • 2.4 Headings
  • 2.5 Body Content
  • 2.6 How to Understand Schema Markup
  • 3 Search Engine Result Page (SERP) Optimization
  • 4 Is Your Practice’s Site Powered By Quality Content Writing?

Google Panda Algorithm Update

February 2011 was the initial release date of the Google Panda algorithm update. The change aimed to lower the rank of “low-quality sites” or “thin sites,” particularly “content farms,” and return higher-quality sites near the top of the search results. Google continued to release updates to the Google Panda algorithm about once a month for the next few years, culminating in rolling the Panda algorithm into their main algorithm in July 2015 .

If the majority of your website has duplicate or thin content , Google is more likely to penalize your entire site , even removing your site from its index altogether. Previously, Google used to roll out monthly updates, so after fixing the problem, there was a lag time before you could see traffic flow improve. Google’s updates are continuous, so the algorithm catches your website corrections much more quickly .

The Panda algorithm is notable because businesses that relied on black hat tactics (cheating) and/or enjoyed good positions in Google despite not having the good content took catastrophic hits to their business, resulting in a massive freakout. Companies that were once generating tens of millions of dollars or more per month went bankrupt.

The most common black hat strategy was to generate as many web pages as possible in an attempt to fill up Google’s index to maximize matches to queries . The black hat tactics included auto-generating pages , creating very thin content (i.e., a 120-word paragraph), and duplicating pages from other people’s websites.

Other tactics included copying and pasting one sentence from one website and another sentence from another website, but changing stop words (a, an, and, the, etc) to fool their algorithm into thinking the content was unique. Black-hat strategists even created filters for categories, tags, and date archives on blogs to re-display the same content with different URLs. For the most part, these tactics no longer work . Steer clear of these strategies. Most websites that have these issues and take the time to correct them, quickly see their pages start to rise in Google rank — sometimes overnight!

Duplicate & Thin Content Writing Penalty

Duplicate content comes in two forms: external duplicate content or internal duplicate content. External duplicate content is copied from an external source , like another website. A Breast Augmentation procedure page copied from another website and placed on your website considered to be duplicate content. Internal duplicate content refers to identical content appearing on more than one page of your website. An example is blog posts that are copied and placed under different parent pages to generate a new URL, providing absolutely no new content or value , that Google also has to crawl through.

Thin content is exactly what it sounds like. A page with only one image or a Breast Augmentation procedure page with only a single paragraph provides little value for the potential patient. Some websites break up the Breast Augmentation procedure content into one or two paragraphed parts that are placed onto separate pages. The thinness of the content results in low-quality pages . On the other hand, if all those pages were merged into one, the resulting content could have been an impressive, 1,500+ word in-depth page that Google would consider relevant to the topic .

In-Depth Unique SEO Content

Google wants in-depth, unique content focused on one topic that remains relevant for months or even years. They will reward you handsomely if you supply it. To get an idea of in-depth, unique content, think about a Wikipedia page , which provides a comprehensive description about a single topic. The page is broken up into sections similar to this chapter.

People writing a Wikipedia page are not trying to think about keyword density, how many times to write a keyword on the page, or what relative keywords they should use.

If you write a 1,500+ word procedure page all about the Vaginal Rejuvenation procedure and structure it properly, you will cover all the things that black hat SEO tries to shortcut its way into without the risk of hurting your rankings. A legitimate, high-quality article also provides those keywords – it just takes work .

Google Search Results

Structuring A Page

There are many elements to a page, but the central aim in page structure should be to send every signal possible to Google indicating what the page is about. Your URL, title of the page, and main heading tag (called an “H1”) should all reference the same thing. The topic of a page about Rhinoplasty should be 100% clear, with zero ambiguity. The URL should say “rhinoplasty,” the title of the page should say “rhinoplasty,” the main heading H1 should say “rhinoplasty,” and all of the content, including images, should be about rhinoplasty.

The URL, which stands for Uniform Resource Locator , is usually located at the top of your web browser where you can type the address to your website or specific web page (e.g., https://growthmed.com/ ). You want to utilize a hierarchical URL structure over a flat URL structure. The path segment of hierarchical URL structure is organized by subcategories whereas a flat URL structure is no more than one level deep.

With a hierarchical structure, content about “surgical procedures”could have “body” and “face” subcategories or subdirectories, providing search engines and people with a semantic understanding of how your site’s content is structured as you can see here:

https://growthmed.com/surgical/face/rhinoplasty/

Now take a look at the following example of the same content structured with a flat URL:

https://growthmed.com/rhinoplasty/

Hierarchical URL structures make it clear that a page is about a specific surgical procedure; about a specific body part. Some people had used flat URL architectures with the false assumption that the path segment was closer to the domain, resulting in a higher Google ranking. They branched all pages directly off the root of the domain. However, if everything is important, nothing is important . Just as content should be structured for optimal search engine understanding, your URL architecture should be structured for Google’s understanding .

Meta Titles

The meta title refers to the title of a web page , which is not necessarily visible in the content. A web page’s meta title is displayed for the Google search result. A tabbed browser shows the title of the page. The abundant online advice about how to structure your title tag of the page is mostly obsolete strategies that no longer work or are just bad ideas.

Tip : For a page that has a long title, hover your mouse over the tab to see the entire title.

SEO meta titles

Title tags should be simple and short ; the primary keyword should appear at the beginning of the meta title. Beyond about 50-60 characters long, title tags will get truncated when displayed on Google’s result page. Google will rewrite bad titles for you so, please, do not go crazy with keywords in titles. Make sure every page has a title tag with a unique title. The name of the procedure you are targeting should be mentioned first, followed by the city you are targeting , and finally the name of your practice for branding purposes.

For example, if you are going after VASER in Denver, CO, your title should simply be: “VASER in Denver, CO | GrowthMed Plastic Surgery”.

After your result for VASER is on the first page on Google, which lists the top 10 results, add descriptive words to the title that may help the CTR (Click Through Rate) for your result. For example, you could make it “VASER in Denver, CO – Cost – Reviews | GrowthMed Plastic Surgery”, or “VASER in Denver, CO (Insiders Guide) | GrowthMed Plastic Surgery”, etc.

Google SERP meta titles

Meta Descriptions

The meta description is the description people see on Google’s result page after they type in a query. They can read what the page is about and decide if they want to click on it. A raw meta description tag looks like this in HTML:

<meta name=”description” content=”Natural Plastic Surgery group specializes in cosmetic surgery of the face, breast, and body.”/>

Meta descriptions are not totally critical for search engine rank, however they have a huge impact on user click-through from search to your content. The description is your chance to let the visitor know exactly what they will find on a page. Think of the meta description as an advertisement for the page . Include your keywords in the page description, since Google will bold them when people search for them. Limit the length to 135-160 characters , and don’t put your keywords at the end, since Google will truncate the last characters exceeding the limit. Do not duplicate your meta descriptions. Finally, add a call to action at the end. For example, you can end with “click here to read more.”

Google SERP meta descriptions

A good article is broken down into sections , or a table of contents, similar to a Wikipedia page (or this chapter). Structure your text with headings and sub-headings by using the proper HTML markup. HTML (“Hyper Text Markup Language”) is what the Google spiders/robots read when they are crawling your page. For these spiders/robots to understand what the page is about and how each section of your content relates to the rest of the page, simply use HTML heading tags . The most important one for a page is the <H1> tag because it signifies what the page is about.

If the main topic of the page is Mommy Makeover, “Mommy Makeover” should be the only <H1> tag on the page . The next section might be “Types of Procedures Included,” which should be an <H2> tag. Under that section, you might have subsections like Breast Augmentation, Tummy Tuck, and Liposuction that would be wrapped in <H3> tags. Notice how the structure is topically similar to a table of contents . With this structure, a robot can follow and understand your content and how it is structured.

Body Content

This is how you make the page pretty and easy to read . First rule: Eliminate big blobs of content .

Avoid large blocks of text. Keep your writing simple.

Remember, we want to make the site a valuable asset and a good user experience for the potential patient. To determine whether or not your site is a good user experience, Google assesses elements like images, videos, bolded words, bulleted lists, and tables . These elements keep the web visitor on your page instead of bouncing back to Google and also shows Google what the page is about so that relevant Google searches become likely to land on your page.

Google can detect when content is emphasized through bolding , bulleted lists, tables of information, boxes around important content. Google can potentially use this emphasized content in what are called Featured Snippets , in which a user enters a question at the top of the page, and Google pulls data from your webpage to answer the question. This will become more important as more people use voice search.

content writing SEO

How to Understand Schema Markup

Schema was created initially in 2011 by a collaboration between Google, Microsoft, Yahoo, and Yandex. The markup tells search engines exactly what the data on your web page means in a structured way.

Schema can be used to define hundreds of elements to help a search engine understand the information displayed on a web page. It is an open source initiative, and the vocabulary continues to expand.

Schema.org provides an example: <h1>Titanic</h1> will display “Titanic” as a top level heading. But that HTML tag has no information about what that title means. “Titanic” might be referring to the boat or it could be a reference to the movie. This confusion can prevent Google from considering your content relevant to its topic. For example, a web page about the movie Titanic might have HTML markup looking like this:

Adding Schema markup we get the following:

Search engines can now understand not just that https://growthmed.com/Titanic-trailer/ is a URL, but specifically that it’s the URL for the movie trailer.

Search Engine Result Page (SERP) Optimization

Adding Schema markup to your HTML improves the way your page displays in search engine result pages (SERPs) by enhancing the rich snippets that are displayed beneath the page title. For example, you could have a testimonial written on your web page, but to Google, that is just a bunch of words.

Implementing Schema enables Google to identify the review, the author of the review, the date it was published, and its star rating. Google can now interpret the total number of reviews on your web page, and their average score; information it can display when your web page shows up on Google’s search result page.

Google SERP

Under the title in the Figure amp-review-stars, the green URL has an arrow and “Medical Marketing Services” in plain English instead of the remainder of the URL, which would include forward slashes like the following:

https://growthmed.com/medical-marketing/website-design/

Google can display the URL like this because Schema explains how the website is structured.

You can use Schema to tell Google you are a plastic surgeon and to identify your office’s physical address, your specialty procedures, your procedure price ranges, your phone number, your social network profiles, your company logo, your patient testimonials, and so on.

Schema enables you to sculpt your organic Google search result to look similar to the paid advertising displayed at the top of the page. Once Schema takes a listing to prominence in search engine result pages, visibility usually greatly improves the click-through rates to your website. Combine this with tactics for lowering your bounce rates and you have an amazing combination to rocket to the top of Google’s rankings.

Less than one-third of Google’s search results include a rich snippet with Schema.org markup. Schema markup is a huge area of opportunity; a Schema markup implementation can move the dial as quickly as other good SEO tactics.

Is Your Practice’s Site Powered By Quality Content Writing?

The value of content is undeniable , but the best strategies and practices for creating high-quality content are constantly evolving and becoming more sophisticated . Digital Marketing Agencies with a strong foundation in technology will naturally have an advantage in keeping up with the fast-paced evolution of Google’s Search algorithm. This is both an instinctive part of being technologists, but also a vital part of success in a highly competitive digital space.

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Home › Writing › What is Medical Writing? › 10 Best Medical Writing Examples to Inspire You

10 Best Medical Writing Examples to Inspire You

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Become a Certified Medical Writer

TABLE OF CONTENTS

Becoming a medical writer isn’t rocket science, but takes time and consistency. If you want to become one, it helps to shadow senior medical writers and learn from the best examples online. This guide will shed light on the best medical writing examples to help you get started in medical writing.

Medical writing is a specialized form of copywriting covering medical news, clinical reports, research papers, and more. The accuracy of data is as critical as the writing itself. If you want to create effective medical content but are not sure where to start, continue reading this guide.

Let’s discuss the different types of medical writing that you can take inspiration from, and learn to apply appropriate guidelines.

What Are the Different Types of Medical Writing?

Some of the topics that fall under medical writing are:

  • Medical leaflets for drugs
  • Clinical research
  • Clinical trials
  • News articles
  • Regulatory writing
  • Slide decks

According to American Medical Writers Association, (AMWA), there are different types of medical writing:

  • Educational writing
  • Health communication
  • Promotional writing
  • Grant writing

Regulatory medical writing involves writing for the regulatory agencies seeking approval for new devices and drugs, clinical trial data, regulatory documents, and post-approval documents. Writers need to explain medical terminology to ensure that it fulfills the criteria of regulatory writing.

Medical writing examples

Educational medical writing is writing about devices, biologics, and medicine. This also includes blogs and website content for websites such as Mayoclinic and WebMD. The primary purpose of educational medical writing is to provide accurate and factual information on different types of drugs, diseases, medical journals, scientific and clinical data, and training materials for staff at pharmaceutical companies.

Health communication medical writers write and edit the following types of documents:

  • Blogs and articles for patient education
  • Decision aids
  • Content for Public health communication
  • Website content
  • Medical and health news

Promotion writing, as the name implies, helps in promoting a drug, or medical device in the market through the proper use of medical science. Companies often hire medical writers to create advertising and marketing copies such as brochures, leaflets, and landing pages to promote diagnostic or therapeutic products. Pharmaceutical companies, biotech firms, and medical device companies aim for such type of writing.

Medical writers also write grants for biotech firms and pharmaceutical companies to secure grants and funding for new research.

10 Medical Writing Examples to Inspire You

Once you’ve dedicated time and effort to understanding medical concepts, it is time to implement them in your medical content. Based on our thorough research, we have come up with 10 examples from the medical writing market to inspire and help you in understanding what medical writing is all about.

Whether you’re targeted healthcare professionals or academics, your educational and professional backgrounds are important to writing quality content.

Experienced writers take inspiration from the copy that senior medical writers have published. Here are some examples to show how you can create great medical copy for your clients:

1. NHS Better Health – Let’s Do This

NHD better health

Good medical writing connects with the readers without wasting any time. The NHS Better health website does this better than many others. The medical copy is fun to reach and helps you take quick action through its “Let’s Do This” tagline.

NHS wants you to take action for positive health outcomes.

The short, succinct, and fun-to-read medical copy is helping readers take an action to improve their health. The main page has links to internal pages with the right copy and visuals.

This is an excellent example where medical copywriting focuses on educational materials without sounding too boring or professional. It inspires you to download the NHS app and start improving your health for the better.

2. Patient – Excellent Example of Medical Information

Patient.info

Another website that uses technical writing to convey accurate information, is Patient. The content gives you a clear understanding of what you’d expect from a website that provides information on new treatments, new drugs, and advanced medical terms.

You can see that the medical writers have content for both genders, with the option to read content on different types of diseases and their treatment. The website copy is informational in nature.

3. NICE – Targeted to Healthcare Professionals

NICE

The National Institute for Health and Care Excellence is a great example of medical content that applies the use of technical writing to cater to healthcare professionals, instead of the general public.

When creating content for professionals, it is imperative to pay attention to technical aspects such as punctuation errors, the right medical information, and accurate facts. Medical writing skills to write such type of content demands exceptional grip on having the right knowledge. Only medical writers with proper qualifications can write technical documents with the right medical information.

4. NHS Blood – Drawing Attention to Take an Action

NHS blood

When you visit NHS’s website on blood donation, you will find a copy that speaks to the readers. The use of the color red signifies the importance of web copy. “Give blood. We urgently need you to donate.”

This is an excellent example that signals the reader to take immediate action, as in this case, blood donation. The technique worked, leading to an increase in blood donors as the medical writers kept on writing copy with a clear call to action.

5. Panadol – Excellent Example of a Leaflet

Panadol leaflet

Panadol is an over-the-counter prescription drug to treat headaches and muscle pain. Despite this, Panadol cuts no corners in mentioning complete details in their leaflet.

A patient information leaflet is a common technical document enclosed with a drug every time you purchase it from the medical store. It conveys important information about how to use the drug, the precautionary measures, what the drug does, and side effects if any.

Panadol’s leaflet excels in all areas. Medical communicators often work with senior medical writers and healthcare professionals to go through the research findings of the company and write a leaflet.

In this leaflet, the copy is short, concise, clear, and written in bullet points. It also addresses the most common concerns of any patient.

6. Medical Journalism – Writing for Top Journals

The Lancet

The Lancet, New England Journey of Medicine, and the Journal of the American Medical Association are some of the top medical journals in the world. Medical journal editors and writers can read these journals to understand the type of medical content that healthcare experts publishing from around the world.

7. Clinical Research and Trial Reports

Novartis trial template

Clinical trials, research reports, and clinical documents require technical writing skills because the target audience is healthcare specialists, students, caregivers, and regulatory agencies.

The Novartis clinical template provides complete details on the type of study, participants, background, purpose, result, and conclusions in a report that is about 25 page-long. Clinical trials require an exceptional understanding of medical terminology and based on the report, highlight everything about the clinical research that Novartis conducted.

This is an amazing example of technical medical writing that aims to target healthcare experts and regulatory agencies. Clinical reports fall under the category of regulatory documents.

8. Multimedia Presentations and Pitch Decks – Heal

Heal pitch deck

Heal is a health startup established in 2020. Due to its pitch deck, it was able to raise $100 million to expand its business operations and provide at-home premium medical services.

The pitch deck has a special emphasis on facts, stats, and numbers, making it appealing to the target audience.

Healthtech startups like Heal often hire medical writers specializing in multimedia presentations, to create pitch decks to help the company in securing funding.

The target audience for pitch decks is corporate investors. That’s why you need to write effective, to-the-point, and concise copy without any jargon or technical terms.

Investors are not medical experts and it is up to the medical writers to use non-techie language that is easy for the target audience to understand.

9. WebMD – a Practical Example of Writing Medical News

WebMD

Anyone whose into medical writing must have heard or come across WebMD, which is one of the world’s largest online publications of medical news, human health, life sciences, diseases, and overall wellbeing.

WebMD is a for-profit organization employing expert medical communicators to provide detailed information on topics relevant to health.

The  medical news includes concise stories summarizing the latest findings in clinical research. Some stories found on WebMD and similar websites are quite extensive, citing several publications, researchers, and clinical experts. Medical writers also attend conferences and workshops to write on the latest research findings for leading medical news publications.

With ongoing changes in the medical industry, there is a dire need for medical writers. If you’re looking to kickstart your writing career in the field of medicine, then writing for a medical news website is a great way.

Let’s take the example of the web copy for the section “Pregnancy” on WebMd’s official website.

The copy is clear and provides details from getting started with pregnancy to ongoing tests, diet plans, essential vitamins, and other important information.

10. Continuing Medical Exam Writing

Alliance for continuing education in the health professions

Physicians and doctors need to keep themselves updated with the changes in their respective fields. This is only possible with CME credits to ensure they can continue practicing in their fields. The CME program helps physicians, clinical experts, and doctors in addressing the gap in their knowledge.

Many times, healthcare experts may not have enough time on them to write literature views, create needs assessments, or develop slide decks covering a particular disease. This is where medical writers can help them in creating content for CME.

Medical writers can enhance their skills by writing for physicians pursuing CME credits. Interested medical writers can also join  Alliance for Continuing Education in the Health Professions  to learn about CME and connect with professionals.

How Can I Improve My Medical Writing Skills?

Writing great and effective medical copy takes time and effort. Here are some tips to help you in becoming a great medical writer:

1. Write in Clear and Plain Language

Write in a clear tone, to the point, and remain concise. Do not repeat anything you have written earlier in your copy. Whether you’re writing for scientific publications, an international committee, or social media sites, content that is simple, concise, and to-the-point, always resonates with readers.

2. Conduct In-depth Research Before Writing

You can run into several legal issues if your medical writing contains inaccurate figures and false information about diseases, their symptoms, and/or treatment. Imagine NHS providing critical details to blood donors and medical copywriters excluding existing medical conditions from the checklist of donating blood.

This exclusion is inaccurate. In fact, donors always evaluate their prior medical conditions with a health specialist to ensure they are fit and ready to donate blood.

3. Write for Your Target Audience

When you’re writing medical copy such as web content for a public audience, you need to use non-technical language. That’s because many people are not familiar with the complex medical terminology that health experts use.

Make sure who your target audience is and write according to their needs. If you are catering to healthcare specialists and professionals in the medical field, then technical writing goes is fine. In other cases, write in as simple language as you can.

4. Let Medical Editors Review Your Writing

Medical editing is the process of reviewing medical documents for accurate facts, figures, and information. Most pharmaceutical companies and biotech firms have in-house medical editors with an advanced degree in PharmD or Ph.D.

A good design is simple and easy to understand; the same goes for medical writing. Now that you have taken a good look at the medical writing examples, it is time to start practicing. Good luck!

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Medical Content Creation for Healthcare Providers, Doctors, and Practices

Medical content creation is a critical component in the healthcare industry that serves to inform, engage, and ultimately provide value to both healthcare professionals and patients. With the increasing reliance on digital resources for health-related information, the quality and accessibility of medical content have never been more important. Healthcare providers and content creators face the challenge of producing material that is not only medically accurate but also optimally designed for search engines, as this ensures the content reaches its intended audience.

The integration of SEO, or search engine optimization, into medical content writing amplifies the visibility of healthcare information. It allows healthcare professionals to share their knowledge and expertise with a wider audience. Additionally, incorporating content marketing strategies tailored to the healthcare field helps strengthen relationships with patients, boost credibility, and foster trust in healthcare brands. As social media usage becomes more prevalent, these platforms present unique opportunities for content distribution, enabling healthcare organizations to connect with their communities in impactful ways.

Key Takeaways of the Content Creation Process

  • Medical content must be accurate and SEO-optimized to reach a broad audience.
  • Effective content strategies can enhance patient engagement and brand trust.
  • Social media plays a vital role in distributing healthcare content.

Enhancing Medical Content Writing for SEO Success

In the competitive landscape of healthcare information online, medical content must be precisely tailored to meet SEO criteria while maintaining clarity and usefulness for the reader.

Create Content by Crafting SEO-Friendly Articles for Healthcare Practices

When creating articles for healthcare practices, it is pivotal to choose topics that resonate with patients’ needs and questions. The content should reflect healthcare services and advice, incorporating relevant keywords seamlessly throughout the text. For instance, an article for a dental practice might focus on “cavity prevention” and include phrases like “dental hygiene tips” to attract local search queries.

The Role of Keywords in Medical Content for Doctors

Keywords act as the bridge connecting doctors’ medical content with their target audience . Utilizing tools like Google Keyword Planner ensures the selection of keywords with high search volumes and lower competition, such as “symptoms of high blood pressure”. These should be introduced naturally within the content to build trust and authority without compromising on readability .

Structuring Articles for Better Google Rankings

Google favors well-structured content that enhances the user experience. Start with a clear introduction, use subheadings (H2, H3 tags), and include bullet lists where appropriate. This aids in skimming and helps Google’s algorithm understand and rank the medical content effectively.

Writing for Patient Education and Engagement

Engagement is key in medical writing . Use a conversational tone where appropriate, and encourage interaction by posing questions or inviting comments. Provide clear, actionable advice and simplify complex medical language to improve readability and empower patients .

Balancing Readability with SEO in Medical Writing

While SEO is crucial for visibility, the ultimate goal is to communicate effectively with the audience . Use short paragraphs, active voice, and everyday language. The Flesch reading ease test can be a useful tool to assess readability and ensure that the content is accessible to a broad audience without sacrificing SEO potential.

Incorporating these strategies in medical content creation promotes both search engine rankings and patient education and engagement .

Content Marketing Strategies for Healthcare Professionals

Creating content marketing strategies for healthcare professionals involves tailoring digital content to inform, engage, and build trust with both current and potential patients. A successful strategy combines authority and credibility while maintaining a consistent outreach to the target audience, enhancing brand awareness and engagement.

Developing a Content Strategy for Medical Websites

When healthcare professionals are developing a content strategy for their medical websites, they should start by identifying specific needs and interests of their target audience . This involves understanding patient concerns and health trends to tailor content that addresses those areas. Creating a comprehensive plan ensures that the content is relevant, informative, and can effectively reach and retain site visitors.

Building Authority and Trust Through Quality Healthcare Content

It’s imperative for healthcare professionals to build authority and trust with their audience by providing high-quality and reliable content. They can do this by including verified medical information and expert opinions, which in turn help reinforce their status as a credible source in the healthcare field. This credibility is vital for patient confidence in the services provided.

The Importance of Consistent Content for Doctors and Surgeons

Consistency is key in any content marketing strategy, especially for doctors and surgeons . Regularly publishing useful content can help maintain a steady stream of patient engagement and keep healthcare professionals at the forefront of their minds. This may include consistently updating blog posts on latest medical procedures or sending out a monthly health newsletter.

Engaging Your Audience with Thought Leadership in Healthcare

Engaging an audience goes beyond providing basic information; it involves establishing oneself as a thought leader in healthcare. This could mean creating in-depth guides on specific health issues or discussing industry advancements on various platforms to spark dialogue. Engagement increases when the audience finds the content not only educational but also inspiring.

Analyzing Competitor Content Strategies in the Medical Field

Lastly, healthcare professionals should take time to analyze their competitors’ content strategies . This helps identify what types of content are resonating with a similar audience and which areas may be lacking. Understanding competitors’ successes and failures can offer insights to refine one’s own content approach to stand out in the medical field.

Enhancing Content Creation for Medical Practices

The content creation process for medical practices requires thoughtful planning and execution to produce valuable content across platforms. By developing an effective workflow , practices can efficiently generate social media content , blog posts , and other formats to engage patients and healthcare professionals.

Crafting an Editorial Strategy

Leveraging social media platforms like Facebook and LinkedIn provides opportunities to share content ideas aligned with target audiences. Practices should conduct keyword research using tools such as SEMrush to identify relevant topics and keywords with strong monthly search volume . This enables creating optimized digital content for search and social .

Building and Creating Content Libraries

Maintaining organized content sourced from staff experts, user generated content , and curated third-party material is essential. A centralized library of infographics, videos , social media posts , and blog articles facilitates discovering and repurposing existing content . This saves time while offering content tailored to potential and existing customers .

Optimizing Production Workflows

Streamlining the creation workflow enables efficiently producing different content formats like how-to guides , SlideShare presentations, and visual content . Establishing templates, editorial guidelines, and using content creation tools optimizes writers’ and social media managers’ efforts . This allows focusing on generating engaging content rather than format components.

Promoting and Analyzing Performance

An editorial calendar aligns content creation and promotion across channels like email and paid social. Influencer marketing and repurposing evergreen content amplifies reach. Regular analytics reviews help identify high-performing topics and formats to guide content strategy . Optimizing content based on such data-driven insights engages audiences while supporting business goals.

Leveraging Social Media Content Creation for Content Distribution in Healthcare

The use of social media in healthcare has become a pivotal strategy for distributing medical content, engaging with a broader audience, and educating patients. These platforms present unique opportunities for healthcare providers to connect with their community effectively.

Best Practices for Sharing Medical Content on Facebook

When sharing medical content on Facebook , it’s crucial for healthcare providers to maintain a consistent content plan that aligns with their audience’s interests and needs. They should ensure that the information is accurate, accessible, and provides value. Utilizing Facebook’s features like Groups and Live events can foster a stronger sense of community engagement.

Utilizing LinkedIn for Professional Healthcare Networking

LinkedIn stands out as a platform for professional networking in healthcare. Providers should share content relevant to their industry, participate in discussions, and connect with peers. The content should be more formal and data-centric, showcasing thought leadership and industry advancements.

Twitter Strategies for Healthcare Providers and Clinics

For healthcare providers using Twitter , the key is brevity and frequency. They should post regular updates on health tips, news, and events, using relevant hashtags to increase visibility. Twitter chats are effective for real-time engagement with patients and other stakeholders.

Instagram for Visual Health Education and Awareness

With its visual nature, Instagram is ideal for visual health education and raising awareness. Healthcare accounts should share high-quality images and videos, infographics, and patient stories to provide value and foster emotional connections with their audience.

Engaging with the Healthcare Community on YouTube

YouTube is an excellent platform for in-depth medical content, such as tutorials, explainer videos, and patient testimonials. Providers should focus on creating engaging and informative content that can be easily found through search, helping to educate and serve the healthcare community at large.

Measuring the Impact of SEO-Driven Content on Healthcare Websites

When healthcare providers optimize their online content for search engines, they can significantly enhance visibility and patient engagement. Establishing reliable methods to measure SEO success is crucial for continuous improvement.

Tracking Website Traffic and User Engagement

One begins by monitoring website traffic and user engagement. These metrics provide insight into how many visitors are drawn to the site and how they interact with the content. Using tools like heatmaps, one can track where patients spend most of their time, what they click on, and their journey through the website.

  • Pageviews: The number of times a particular page is viewed.
  • Sessions: A group of user interactions within a given timeframe.
  • Bounce rate: The percentage of visitors who navigate away after viewing only one page.
  • Average session duration: The average length of a session.
  • New vs. Returning visitors: Distinct metrics that show the balance between new traffic and repeat users.

Analyzing Content Performance through Google Analytics

With Google Analytics , healthcare marketers can scrutinize which pieces of content are performing well. Analyzing metrics such as unique pageviews, average time on page, and conversion rates sheds light on the content’s effectiveness in engaging users and guiding them through a site’s conversion funnel.

  • Conversion Rate: The percentage of visits that lead to a desired action, such as appointment bookings.
  • Top Exit Pages: Pages that are most often the last visited before a user leaves the site.

SEO Metrics and Their Relevance to Healthcare Content

Healthcare websites must pay attention to key SEO metrics to gauge content impact. Organic search rankings, keyword performance, and backlink profiles are all indicators of SEO health.

  • Keyword Rankings: Shows which keywords the content is ranking for in search engine results.
  • Backlinks: Represents the number of external links directed to the website, reflecting its authority and relevance.

User Behavior Analysis: Understanding What Attracts Patients

By examining user behavior , healthcare organizations can understand what patients are looking for and how they navigate online medical information. Tools like session recordings and form analysis can reveal patient needs and preferences.

  • Session Recordings: Provide a playback of user’s actions on the site.
  • Form Analysis: Assesses how users interact with forms, identifying potential drop-off points or areas of confusion.

Adapting Content Strategy Based on Performance Insights

Finally, performance insights ought to guide content strategy adaptations. If certain topics generate more engagement or particular keywords drive more traffic , they can inform future content creation. Collecting feedback through surveys or comment sections can also provide direct patient engagement insights.

  • Traffic: Assess which content drives the most visitors.
  • Feedback : Use direct responses from patients to tailor the content.

Advanced SEO Techniques for Healthcare Content Creators

In the realm of healthcare, it is essential for content creators to leverage advanced SEO techniques to ensure that their valuable information reaches the intended audience. The right strategies can significantly enhance online visibility and user engagement.

In-depth Keyword Research for Medical Topics

In-depth keyword research is fundamental for targeting the right audience in the healthcare sector. Content creators should focus on specific, long-tail keywords that patients and healthcare professionals are likely to use. Tools like Semrush can help identify these niche terms, which can drive more targeted traffic to medical websites.

Importance of Meta Descriptions and Titles in Healthcare Content

Meta descriptions and titles are critical in the healthcare industry because they give search engines and users a snapshot of the content’s relevance. A compelling title paired with an informative meta description can increase the click-through rate, while incorporating primary keywords can further optimize healthcare content for search engines.

Link Building Strategies for Medical Websites

Link building is a powerful strategy for elevating the reputation and credibility of medical websites. Healthcare content creators should seek out opportunities for guest blogging, partnerships with authoritative medical platforms, and listings in reputable medical directories. Obtaining high-quality backlinks from trusted healthcare sources underscores a site’s authority.

Optimizing Images and Videos for Better SEO Performance

Images and videos can greatly enhance the user experience on medical websites, but they must be properly optimized. This includes using descriptive file names, alt tags, and ensuring media files are compressed for fast loading. Tebra suggests that optimizing multimedia content can significantly contribute to a site’s overall SEO performance.

Staying Ahead with Google’s Algorithm Updates in the Healthcare Sector

Google frequently updates its algorithm, impacting how healthcare content ranks. Creators must keep abreast of these changes and adapt their strategies accordingly. This means consistently producing high-quality content, improving user experience, and ensuring that their sites are mobile-responsive to align with Google’s emphasis on user-centric ranking factors.

Future Trends in SEO and Content Creation for Healthcare Providers

The landscape of SEO and content creation is rapidly evolving, with new technologies and strategies reshaping how healthcare providers connect with their patients online. These future trends will play a pivotal role in enhancing the discoverability and relevance of medical content.

Predictive SEO: Anticipating Future Trends in Healthcare Searches

Predictive SEO hinges on analyzing data and predicting what information users will seek in the future. For healthcare providers, this means leveraging data to foresee patient inquiries and concerns. By anticipating these trends, healthcare websites can create content that aligns with future search queries, securing a top spot in search rankings before the competition intensifies.

The Role of Voice Search in Healthcare Content Optimization

An ever-increasing number of patients are using voice search to find health-related information. This shift necessitates a change in content strategy; healthcare providers must optimize their content for natural language queries. This involves crafting content that answers questions patients are likely to ask their voice-activated devices, ensuring they remain at the forefront of voice search results.

Personalization and Its Impact on Medical Content Strategy

Personalization is becoming key in medical content creation. Healthcare providers are focusing on delivering tailored content that resonates with individual patient needs and preferences. Personalization not only improves patient engagement but also increases the likelihood of content appearing in search results due to its higher relevance to specific user intent.

Emerging SEO Tools and Technologies for Healthcare Marketers

Healthcare marketers are adopting emerging technologies and tools that can revolutionize SEO strategies. These tools facilitate everything from content creation to analytics, enabling providers to stay ahead in a competitive digital landscape. Artificial intelligence, for example, can enhance the accuracy and effectiveness of keyword research and SEO audits.

Adhering to Google’s E-A-T Principles in Medical Writing

Google emphasizes the importance of Expertise, Authoritativeness, and Trustworthiness (E-A-T) in medical writing. Healthcare providers must ensure their content is not only informative but also backed by verifiable medical research and written by qualified professionals. Adherence to these principles can significantly influence a website’s ranking and traffic, reaffirming credibility in the eyes of both patients and search engines.

Case Studies: Successful SEO and Content Strategies in Healthcare

Content marketing in the healthcare industry has taken center stage, with standout case studies demonstrating the prowess of targeted SEO, impactful social media, and engaging blogs. Healthcare providers are leveraging these strategies for better visibility and patient engagement.

Analysis of High-Ranking Healthcare Blogs and Articles

Case studies have shown that healthcare blogs and articles achieving high rankings generally share common traits. They often focus on search intent , understanding what users are looking for, and provide valuable, in-depth information . A success story exemplifying this approach is that of a healthcare provider whose blog content was optimized for clarity, relevance, and authority, resulting in a substantial rise in organic traffic.

Breakdown of Effective Social Media Campaigns in Healthcare

The healthcare industry has seen a surge in patient engagement through effective social media campaigns . Platforms like Facebook and Twitter have been used to create community-centered content that resonates with audiences. For instance, campaigns that provide personalized health tips have demonstrated increased shares and likes, as detailed in case studies of healthcare content marketing .

Success Stories of Organic Search Dominance by Medical Practices

Several medical practices have bolstered their online presence by dominating in organic search results through tailored SEO strategies. They’ve focused on keywords that prospective patients are most likely to use, enhancing their online prominence. For example, one clinic saw a dramatic increase in web traffic after optimizing their treatment and condition content, as shared in a real-life case study .

Lessons from Healthcare Content That Generated High Patient Engagement

It’s crucial to understand what kind of content generates high patient engagement . Educational blog posts that answer common health questions and video content that demystifies medical processes have been particularly successful. Healthcare providers highlight their expertise and foster trust, thus attracting a more engaged audience, as demonstrated in engagement tactics .

Strategies Behind Viral Health Education Posts on Social Media

The strategies that lead to viral health education posts on social media often involve timely and relatable content . They utilize the power of empathetic storytelling and clear, jargon-free information. Such posts not only spread awareness but also reinforce the brand’s image. For instance, during the pandemic, telehealth providers created posts that clarified new healthcare options, leading to wide spreadability and high levels of engagement as noted by content trend watchers .

Frequently Asked Questions (FAQs) for Medical and Healthcare Content Creation

When diving into the world of medical content creation, it’s crucial to understand the nuances of the process. These FAQs address common inquiries and provide a foundation for anyone looking to excel in this field.

What are the essential steps when creating medical content?

Creating impactful medical content involves a systematic approach starting with thorough research, followed by outlining clear objectives. The content should then be tailored to the target audience and reviewed for accuracy and compliance with medical guidelines.

In what ways do healthcare content writers contribute to the medical field?

Healthcare content writers enhance patient engagement and education by translating complex medical information into accessible language. They also play a pivotal role in helping healthcare brands and professionals establish trust and authority in their respective fields.

What foundational elements should all healthcare content include?

All healthcare content should be grounded in accuracy, relevance, and reliability. It needs to provide value, reflect evidence-based research, and maintain patient confidentiality and privacy standards.

What qualifications are needed to start a career in medical content creation?

A career in medical content creation typically requires strong writing skills combined with a solid understanding of medical topics. Qualifications can range from a background in healthcare to degrees in writing or communication, though specialized training or experience in the medical field is highly beneficial.

How can one ensure that medical content is engaging and informative for the audience?

Ensuring that medical content is both engaging and informative involves understanding the audience’s needs, employing a clear and concise writing style, and incorporating elements such as compelling narratives or practical tips that add value.

What are the best practices for researching and verifying information for healthcare content?

Best practices include sourcing information from reputable medical journals, collaborating with healthcare professionals, and cross-referencing facts with authoritative resources. Content creators should consistently stay abreast of the latest medical findings and industry standards .

Conclusion and Summary for Mastering Medical Content Creation for Digital Success

In the realm of healthcare providers, digitization and online visibility are crucial. This section recaps and looks forward to how mastering SEO in medical content is key for digital success.

Recap of Essential SEO and Content Strategies for Healthcare Providers

Healthcare providers have recognized that a robust SEO strategy is foundational for digital visibility. They focus on patient-centric approaches to content, ensuring that what is put forth is not only discoverable but also valuable for the reader. It’s been shown that balancing keywords with the usability of the content leads to higher engagement and patient trust.

The Continuous Evolution of SEO in the Medical Field

SEO in the medical field is an ever-changing landscape. Healthcare organizations have learned to keep pace with algorithm updates and the subtleties of ranking for medical-related search queries. Emphasizing E-A-T (Expertise, Authoritativeness, and Trustworthiness) in their content has become more than a nice-to-have—it’s become a necessity.

Emphasizing the Importance of Quality Content and Patient-Centric Approach

They’ve established that quality content is more than just a ranking factor; it’s about addressing the patient’s journey and concerns. From symptom research to treatment options, healthcare providers craft their content to answer questions comprehensively, showing that the patient’s needs are at the heart of their digital strategy.

Future Outlook on Google Rankings for Healthcare Content

The healthcare sector anticipates Google’s algorithms to increasingly favor content that demonstrates real value and relevance to users’ queries. Providers anticipate that a blending of AI-driven insights with human touch will define the successful content strategies moving forward.

Encouraging Ongoing Learning and Adaptation in SEO Practices for Healthcare

Finally, they understand that adaptation and ongoing learning are part of the SEO journey. Healthcare professionals don’t just set and forget their strategies; they are continually measuring, learning, and refining to ensure their content aligns with both Google’s parameters and the needs of their audience.

By keeping abreast of SEO trends and maintaining a laser focus on quality, relevant material, they ensure not just a strong digital presence but a trusted online resource for patients worldwide.

Cover Image Credit: Armmypicca / 123RF.com (Licensed).

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Home » Articles » Career » Here’s a Quick Way to Get into Medical Writing

Here’s a Quick Way to Get into Medical Writing

Medical writing for healthcare professionals and those with a scientific background can be a lucrative area of work. Learn how to become a medical writer and start earning extra income outside of patient care while improving it at the same time.
  • Last Updated: February 16, 2023
  • Reading Time: 18 minutes

How to become a medical writer with courses and training

1. How to Become a Medical Writer 2. Getting Started 3. Types of Medical Communication 4. Scientific Communications 5. Health Communications 6. Types of Medical Writing 7. Regulatory Medical Writing 8. Promotional Medical Writing 9. Continuing Medical Education

Bonus Content:

Compile a Portfolio

Get a Website

Get Involved in Your Profession & Industry

Don't Call it Networking…

Consider Medical Writing Courses

Get the Right Medical Writing Tools

How to Become a Medical Writer

Depending on your experience with this topic, it may surprise you to learn that not all medical writers have any sort of medical degree. Furthermore, not all clinicians who write identify as ‘medical writers.’

When I first published this article in 2018, I made a few inaccurate assumptions. I assumed you were a healthcare professional from the United States, either early to mid career or approaching retirement. Now, I was spot on with some of you (you know who you are) but I soon learned that entry-level medical writing is a far-reaching interest, globally and otherwise.

I think we can agree that it takes a certain type of person to be a writer.  Or to be an anything, really.

Your having earned a medical degree does not inherently confer you the skills, nor interest or obligation, to write about medicine. On a similar note, obtaining a medical degree is not a pre-requisite to medical writing. It may open more doors, but a lack thereof won't necessarily close them.

So for those rare combinations of healer and poet , there is a world of opportunity awaiting you.  

If you aspire for technical, scientific, or even poetic greatness (or even mediocrity), this post will give you an overview of what you'll need to know before starting this journey in medical writing.

Individuals new to any field, particularly a subspecialty like medical writing, usually want to learn a few major concepts before applying for a medical writing job .

Commonly Asked Questions About Medical Writing:

  • How do I get into medical writing?
  • Where can I find medical writing opportunities?
  • How do I choose a medical topic on which to write?

A word of warning : this is a long article. You may not finish it in one sitting, and that's okay.

It is also fairly link-heavy, which is because we've tried to include as many helpful resources as possible.

Bookmark it so you can easily return and find the resources you want.

Subscribe to Modern MedEd

Getting Started as a Medical Writer

When I was a fledgling clinician fresh out of medical training, I fell into medical writing both by accident and necessity . I experienced (and to an extent, still experience) the same barriers, concerns, and doubt that many brand-new or aspiring medical writers face.

Here's to hoping this post helps you overcome those challenges.

We'll first get down to the basics here. We’ll start by exploring what may feel like the single biggest and most basic question about medical writing.

What is medical writing, exactly?

Of course, this opens a veritable Pandora's box of less-than-obvious answers.

What is Medical Writing, Exactly?

Before we even get to medical writing, let's take it a step back. In the broadest sense, we can create three categories of medical communications ; medical writing, health writing, and scientific communications.

The distinction may seem arbitrary, and depending on who you ask, it is.

Admittedly, this classification is subjective, and like all language and communication, ever-evolving, changing; its meaning influenced by myriad outside factors. Or is it, ‘ a myriad of ‘ outside factors? See what I mean .

In any case, we’ll do our best to explain the differences here.

Online Medical Writing Courses

We'll make references to some online courses we think are helpful for learning the actual skills needed in this line of work.

If you decide you want to take more than one course, we recommend signing up for Coursera Plus , as it'll get you access to more than 3,000 courses, specializations, and professional certificate programs.

You won't need all 3,000 courses, it'll just feel like you do. We've narrowed down our 10 favorite medical writing courses online for simplicity already.

The normal price is $399 per year and comes with a 14-day money-back guarantee. Keep your receipts for when you get a good CPA. I know you don't think you need one now, but you will!

Scientific Communications

Scientific communications mostly involves academic publications, science journalism, and other forms of technical writing.

It can be medical, but it is more than that. Scientific writing covers engineering, basic science, social science, industry research, and more.

It goes both ways. Medical writing, at times, may not feel like science writing . This is often unpaid, such as submitting a manuscript for peer-review to a major academic journal.

Where Science Writers Work

Acknowledging the absolute shortcoming these sections are destined to become, let's give it a shot. Here's a brief list of companies/industries/verticals that produce scientific or technical content and immediately come to mind.

Someone has to write all that. And get paid for it.

  • Medical market research survey companies
  • Many major medical journals
  • Certain medical apps

Spend some time going through the products, especially the technical and medical content of the companies that interest you.

It doesn't have to be one of these, and a frustrating amount may be inaccessible to you depending on your background, degree type, etc.

Health Writing (patient facing materials)

The idea of health writing generally refers to the articles, educational material, and other content authored by individuals or corporations that is subsequently directed at patients or consumers.

Some clinicians have made successful businesses out of blogging to a lay audience by writing about the health issues about which they are passionate. Blogging is not easy work, but if you have what it takes, it can be a nice source of income for a good (consistent) writer.

If you don't think you have what it takes, you can always learn .

Like any of these entries, there is potential for a variety of work arrangements, including freelance, employed, or even volunteer.

Where Health Writers Work

Here's another brief list of entities that immediately come to mind when thinking of the business need to produce patient education materials.

  • VisualDx (clinical & patient edu)
  • Merck Manual (Patient Version)
  • Up To Date (patient version)

medical content writing websites

Spend some time going through the products, especially the technical and medical content that you'd expect to meet a patient.

Don't limit yourself to these companies, there are many more out there to consider.

Also, try not to be discouraged when you face the challenge of economically prohibitive paywalls that a new business owner in the pre-revenue phase can't justify.

Medical Writing

medical content writing websites

Ladies and gentlemen, the main event.

Medical writing , in a sense, lives directly across from health writing and is related to scientific communications. Medical writing is a part of scientific communications, health writing, and some other categories.

Often technical in nature, medical writing commonly serves business to business (B2B) needs. Like medical communications, we can subdivide medical writing into three major subgroups. Being somewhat amorphous, you'll find other taxonomies of medcomms of a different nature out in the wild if you look.

Within the medical writing world, and the three sub-specialties we'll discuss consider are regulatory writing , promotional writing , and medical education .

Here is a brief overview of each one, with links to more resources. Remember, this is just the tip of the iceberg and not a one-size-fits-all categorization. 

1. Regulatory Medical Writing

medical content writing websites

Regulatory medical writers work with contract research organizations, biotech firms, pharmaceutical or medical device companies, and government agencies. They are often scientists, clinicians, or attorneys because of the high-stakes technical nature of the documents they produce.

Regulatory medical writers communicate important information to government agencies, heads of compliance departments, and other stakeholders.

Examples of their work include summarizing complex scientific and statistical data for FDA reviewers of a new drug application (NDA) .

The work regulatory medical writers perform is vital to companies going through the inordinately expensive process of drug or device discovery , development , and commercialization . This means that failure to follow specific processes, omission of, or inaccurately relayed information can cost the would-be manufacturer a pretty penny.

By ensuring these submissions are timely and correct, regulatory medical writers pay for their often generous salaries themselves many times over. Likewise, learning the basics of healthcare compliance could pay for itself several times over by launching your career as a regulatory medical writer.

Regulatory Medical Writing Skills & Background

A clinical, scientific , or legal background doesn't hurt. However, this is not an absolute requirement for all regulatory roles.

In the day of the internet, there are many courses designed to help you learn the basics if you are interested. Like all things on the internet, do your own research on the educator before paying for any of them.

Some reputable organizations, like  the American Medical Writers Association , offer their own courses. Their regulatory writing course will run you $300 if you are a member and is $400 for non-members. 

Because of the inherent difficulty and high financial stakes of this work, it can be quite lucrative for those who can prove their value. For those who are serious about getting into this field, here is a more detailed book . Fair warning: these books aren't cheap.

2. Promotional Medical Writing

Medical Research Lateral Skull Radiograph in Medical Journal

Promotional medical writing, sometimes called Promotional MedEd, is educational material made for a specific brand or product. It's essentially ‘ content marketing ’ for the healthcare industry.

Though the amount of nuance I missed with that statement shows how little experience I have in this particular area.

Before you turn your nose up at the ‘promotional' and ‘marketing' part, we should establish that marketing is not synonymous with lying.

In fact, we should recognize and accept the importance of this work.

Many of us dread interacting with the ‘used-car' salesperson-type who tries to rip-off unsuspecting folks with every sale. Even worse, imagine becoming that ‘used-car' salesperson person. After all, we clinicians aren't supposed to sell out or push commercial interests, right?

But that's not what this is about. As customers, patients, or readers, what we really dread is our feeling like we were duped. And as clinicians, most of us just don't have it in us to to that to others. However, we do have it in us to influence patients to commit to the medical treatments that help them the most. This is what's known as a transferable skill.

Promotional Medical Writing Skills & Background

It's true there may have been a time when more unscrupulous players lurked in the promotional MedEd world. Today, however, promotional medical writing is highly regulated and has given its image a well-deserved makeover. 

If you are still not convinced, that's all the more reason to give it another look. Good, honest clinicians in this line of work will never go out of style.

Promotional medical writing can involve creating and reviewing sales training materials, drug monographs, advertising copy, or other products designed to move the reader to action. To be a good promotional medical writer, it doesn't hurt to have  good copywriting skills or a background in public relations . 

3. Continuing Medical Education

Loud Concert Crowd, PreCovid CME Conference

Medical education includes most of the writing that clinicians are accustomed to seeing. You find your continuing medical education (CME) companies, board-review programs, medical app developers , disease monographs, CME conference organizers , and other educational writing opportunities in this space.

The information intends to educate readers without hinting of bias for or against any specific brand or product. Just the facts, man. For a good example, check out any of the CME on this website. The vast majority here is independent medical education that never takes industry money.

Clinicians with an interest in teaching can write for their favorite CME companies, look for a  medical podcast to join , or become a coach or tutor to students. MedSchool Insiders comes to mind.

You can also act as a subject matter expert for the writers who are not experts themselves in your medical field.

Not sure where to look to get started with CME writing?

Hey, here's a list of every CME provider in existence. A lot of them need item writers literally all the time. 

A side note on item writing (board-style clinical vignettes), there is a very structured way to approach it, and it's all documented in the NBME Item Writing Guidelines already.

NBME Item Gudie DL

CME Medical Writing Skills & Background

Medical education is our specialty here. It's a reasonably attainable way for clinicians to get into medical writing for a number of reasons.

First, we show up with the experience and knowledge needed to do the job. That means the barriers to entry are low for us. 

Further, clinicians tend to want to learn from their colleagues who have the battlefield experience. For example, a page about concussions has more credibility when you know the author has practical experience in that area.

It also helps if you can relay information in an engaging, dynamic style. Even better if you can keep an audience awake . Read more about writing for medical education in our first article about non-clinical careers .

There is also more to medical writing than only, well, ‘writing.’ The written word is the lifeblood of our communications; however, that's not the only way we learn from each other. Transcripts of interviews, video scripting, CME podcasting, all starts with words on paper. Or a screen. Either works.

Successful writers of medical education copy may want to get a handle on the basics of curriculum development first.

Steps to Become a Medical Writer

To be a good writer, medical or otherwise, you'll first have to build two good habits.

You probably have the first point down pretty well, seeing as you've made it all the way here. The second step is where people struggle. Here are a few ways to overcome this perceived barrier even if you have no experience as a medical writer. 

1. Compile a Portfolio

A portfolio is one of the most important assets you will have as a medical writer. It's a collection of your best work that demonstrates to potential clients and employers that you are the right choice for them.

If you've never written anything before, can you blame clients when they are hesitant to hire you? Would you hire a home builder who had never built a home before?

On the other hand, if you never had the chance to have any of your writing published, how can you have a portfolio?

This is a common question we get, so we have an answer for you. Our best advice is to write an article, post, or medical education case that can be self-published or added to your portfolio without the formal ‘publishing' process. The key is to have something worthwhile to show off. For writing platform inspiration, check out our ‘featured media' tab at the bottom of the sidebar.

2. You Need Your Own Website

Learning how to start a website.

A good way to get your foot in the door, even if you don't yet have clients, is to start your own platform where your work can be published.

As a medical writer, it's never a bad idea to have a web presence to get noticed. Having a blog on your website is a tried-and-true technique that can generate traffic and additional income. You don't have to learn to become a web developer (and marketer, and tax attorney, and…).

Either start with a simple content management system like Wix, WordPress, or hire someone to do the basic setup and make sure you can access the word processor.

If the budget is tight (been there), you can learn to build your own medical writer website with a reasonable amount of effort.

There are some uniquely technical skills required, however, which can be a challenge to some of us coming from the clinical world.

If you are like me and plan to overanalyze the entire process, then…you're in good company? I mean eventually, you'll start hearing the same information over and over from any reputable source. Really takes you back to the days of learning medicine from a firehose.

That said, there is no shortage of both free and paid online courses that will teach you how to build a website correctly if you want to learn.

Technotes: Website Hosting and Logistics

Websites can't survive without a host.

For website hosting and a few other basic services, we started with Bluehost . Probably because every WordPress blog out there makes money recommending them. Technically, we do too (affiliate)..

Their services normally start at for $7.99 per month. However, if you sign up here , you'll save almost 50% and pay just $3.95 a month. We'll also get a few dollars for your trouble. If you plan to have a low-traffic, predictable bandwidth usage website, you'll be fine. 

Upgrading is a little pricey, so we've actually moved to a different host. We have since moved over to DreamHost as our needs from basic start-up website to a more interactive address on the internet.

A website has been one of the best investments in my business I think I ever could have made.

Once you're signed up, most hosting companies have education, resources, and support to get your website up and running ASAP. If you have no prior experience building websites, you can learn the basics of web design from places like Coursera .

I've noticed medical  writers commonly recommend using www.yourname.com or some variation for your medical writing website domain name.

I am not a fan of this approach, because I worry it can inhibit brand-building if that becomes neessary (it is for us). I'm sure there are good reasons for that approach.

Check to see if the name you want is available with this nifty tool from Bluehost below.

3. Contribute to Your Industry

If you aren't ready to start your own website, you can always find existing platforms to pitch your work.  

We publish work from outside contributors occasionally. Other sites directed at healthcare professionals, including Clinician Today  and Doximity are great places to get started. You can find several of our articles on these platforms.

You can even start writing on Medium , LinkedIn , or other free platforms, as we have, too.

4. Just Don't Call it 'Networking'

It's a truism that people do business with those they know, like, and trust.  It's also a truism that nobody likes networking. Words matter to a writer, so call it something else and maybe hate it less.

Get to know, like, and trust your colleagues in a professional environment, even if you are otherwise half-way across the world. Remote collaboration is a part of a medical writer's skillset.

Consider joining professional medical writing organizations and introtucing yourself to your fellow members. 

The American Medical Writers Association (AMWA) has a professional forum for medical writers to share and learn from one another, as well as a host of other benefits for their paying members. 

Join here . 

As an AMWA member, you can become eligible to earn a Medical Writer – Certified credential.

That'll take some time, but new members can start with the essential skills kit for free. We have a similar listing of medical writing resources , no membership required.

5. Take Online Medical Writing Courses

To further develop your skills and expertise, you can find a variety of medical writing courses online . The benefit is they are all self-paced and give you exactly what you need based on your stage in the process. 

They are generally inexpensive, but several courses can add up. However, even taking three or four courses will end up paying for themselves with your first medical writing project. 

Here's an overview of freelance medical writing on Udemy. The cost is normally $29.99, but it goes on sale from time to time.

For help getting started developing scientific writing skills, this ridiculously affordable course from Stanford is a must. You can get the full course, plus a certificate of completion, for only $79.

And if that's not enough for you,  Coursera has hundreds of additional courses in the life sciences, professional development , entrepreneurship , and more practical skills from top-rated universities at prices that can only be described as ‘stupidly affordable.'

6. Get Familliar with Medical Writing Tools

We'll discuss this more in a future article, but the right equipment is key to performing any job well. 

You don't go into the operating room with cut-rate instruments, nor do you start a clinic without a reliable, high-quality stethoscope .

Likewise, you wouldn't start a medical writing project without the right hardware, which starts with your computer. You don't want to skimp on the memory and storage, either. For Windows users, I can't tell you how much I love the Microsoft Surface Book 2 with Intel Core i7, 16GB RAM, and 512GB SSD storage. It was born in 2017 and is still a workhorse.

For Mac fans, the Apple MacBook Pro is the way to go. 

Don't forget a good voice to text dictation product (software and hardware) like Nuance and Dragon with Medical Practice Edition. I also hear that Microsoft Word or Google Docs does a decent job at a lower cost.

Where to Develop Medical Writing Skills

As we mentioned, you probably already have what it takes to get off and running. However, some people prefer to  develop a game plan or learn more fundamental skills before jumping in.

Most medical writers, at a minimum, need a passing familiarity with AMA style , good writing skills , and an ability to focus on the details.

One tactic could be to search online job boards for ‘medical writer' positions in your area. Once you get a feel for the commonly desired skills and qualifications, spend some time developing those strengths. 

For example, to get writing experience, you have to write. Why not  make a side hustle  out of it and spin that into a new role? 

Some clinicians choose to broaden their education with affordable, self-paced online  courses .  True beginners often say getting a background in scientific writing is immensely beneficial when starting their search for a high-paying medical writing role.

More Resources

Visit our medical writing archives for some useful books and offers for those who are new to medical writing.

For those wondering if this can be a viable career, here's a  link to a book that shows you just how lucrative even freelance medical writing can be. 

The author, Emma Nichols , is well-known in the medical writing world. She teaches other scientists and clinicians how to make a living from freelance medical writing after finding success herself.

She offers a six-week freelance medical writing course for anywhere from $195 to $2,495. Unfortunately, it is frequently booked solid and we hear you'll be lucky to even get on the wait-list. 

You can also sign up for this primo-level medical writing course from Stanford for free , or choose the option with a certificate of completion for just $79.

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Hire a Medical Content Writer: How to Overcome the Top 6 Challenges When Creating Quality Medical Content

Finding, vetting, and hiring expert technical writers is already difficult in many industry verticals . And creating high-quality content focused around healthcare and medical topics introduces many additional technical hurdles and quality challenges, including:

  • Getting buy-in from clients in slow-moving, bureaucratic industries like hospitals and medical equipment manufacturers
  • Meeting regulatory issues set by state and federal governing bodies
  • Ensuring high-quality healthcare content that’s accurate and feels authoritative to the doctors, scientists, researchers, hospitals, experts, or equipment buyers who will be reading the content 

If you manage medical and healthcare content marketing and are struggling to find the best medical writers, you aren’t alone. We chatted with some of the top marketers, SEO experts, and content experts who work in the medical space or healthcare field, and they all shared six very common challenges. 

However, buying and publishing quality medical content continues to be one of the best ways to increase traffic or conversions on your landing pages or website. Don’t let these challenges stop you. We’ll show you how.

Top 6 Challenges For Hiring Medical Content Writers and Creating High-Quality Medical Content

1. how do you find high-quality medical content or healthcare content marketing.

Quality remains one of the top-cited problems for healthcare content marketers, and several medical field professionals suggested a few reasons why they struggle with creating expert medical content that engages readers and boosts traffic:

  • Many hospitals, medical equipment manufacturers, and healthcare organizations don’t have a robust SEO plan for their content, in part due to regulatory challenges or client buy-in
  • Many doctors, researchers, scientists, and in-house experts are too busy to create the content themselves

“The first challenge is getting healthcare organizations to buy into producing keyword-rich content that provides basic healthcare tips,” says Chris Craft , the founding editor at Inspire First . “This is understandable from their end because of compliance concerns and the challenge of producing one-size-fits-all content related to medical conditions.”

“Also, it’s a challenge getting the doctors to contribute to these types of articles because of their very busy schedules,” adds Craft. “The unfortunate result is typically a blog feed that’s filled with news items and company announcements that have a very short shelf-life.”

“The second challenge is creating helpful medical content that’s both easy to understand and authoritative,” warns Craft. “The reality is that most medical content for healthcare organizations is produced by marketing people and not medical professionals. And this poses a significant challenge in terms of content authority.”

That last point is critical for bother the readers’ trust, as well as the way that search engine algorithms now prioritize authoritative content written by true experts.

“With more scrutiny placed on the accuracy of online medical content as well as the reputation of its author/source,” points out Greg Bullock , marketing manager at TheraSpecs , “greater attention is having to be paid to the quality of the final output—especially for smaller businesses that are trying to compete with well-established authorities like WebMD or Mayo Clinic. This has translated to challenges for TheraSpecs in finding the right resources (both internally and externally) to create our content.”

For Bullock, his medical content quality problems typically arise because he wants to recruit and hire medical content writers who are able to:

  • Identify and gather the appropriate research references with minimal guidance;
  • Holistically understand the topic and explain it in a user-friendly way; and
  • Carry the brand voice in a way that is consistent with other articles on the brand’s site

“We’ve definitely closed this gap over time through continued experimentation with different vendors and communication approaches, but there is still a good distance to go,” says Bullock.

Unlike other content marketing platforms , Verblio’s A-to-Z solution ensures your healthcare or wellness content is written exactly to your specifications by the world’s best medical content experts. With options like a dedicated account manager and built-in editing and SEO, we can help you to find and product the best medical marketing content that meets your high quality standards – hire our medical content writers today !

2. How Do You Find Healthcare Content Writers With Specific Expertise or Niche Medical Training/Certifications?

Some content verticals and industry niches can get by by hiring content generalists. But if you’re managing content marketing in the medical or healthcare fields, you need to find and hire medical content writers who truly understand the science, research, and terminology.

“Creating medical content has a few fundamental challenges,” says Chris Allen , head of marketing for Firm Tree . “It’s tough to corral the expertise required to get meaningful expert input; plus, it’s a high stakes game. What if you do all the research and still get it wrong? What if your expert got it wrong? This isn’t high-fashion or fitness information, this is a regulated industry.”

Allen says many agencies who work with medical or healthcare clients also struggle with scale. 

“The more challenging the subject matter and scarcity of expertise, the more scale can be limited,” adds Allen. “This is why conducting expert interviews to create and validate concepts and the all-important substance review of the work product are essential. Finding a way to do this at scale is where the real treasure exists.”

SEO analyst Andrew King at Klood Digital agrees. 

“The main challenge we have faced in getting content written for clients in the medical sector is finding someone qualified and knowledgeable enough to outsource to,” explains King. “While our in-house team can write more simple and generic pieces, the articles that were more technical needed to be outsourced to ensure they met our client’s standards. We had to look outside of the existing freelancers we used to find a content writer with the medical knowledge to satisfy our client for more in-depth pieces.”

At the same time, the expert writer needs to also maintain accuracy while making the content accessible to both readers and the search engines’ various algorithms. “I work as the primary content creator for a mid-sized HR tech company,” says Meisha Bochicchio , content marketing manager for PlanSource . “Our main pain point for creating great content is […] demystifying and simplifying the complexities of modern healthcare and technology.”

Bochicchio’s firm, like many other companies in such a technical field, is twofold: HR managers and benefits brokers. Thus, the medical content writers she needs to find, vett, and recruit have to speak to readers of varying backgrounds, motivations, and expertise levels. 

“We have to do a great deal of research and then have to convey these complex ideas and concepts in a way that is easy to understand,” adds Bochicchio. “Healthcare and employee benefits aren’t getting any easier, so this is a challenge we anticipate to increase over time. We’re tackling this issue by tapping more internal subject matter experts as well as the sales team to ensure our messages are clear, concise, and, most importantly, correct.”

Verblio can help you find fully-vetted healthcare content writers who are true experts in your specific niche or industry. And yes, we’re scalable and flexible: both our technology and team are designed to flex based on need, and to accommodate special projects and other spikes in demand. See the Verblio difference and hire a healthcare content writer today !

3. How Do You Write SEO-Optimized Medical Content That Performs Well in Search Results?

Every year, Google releases a few core updates . These tend to have profound implications on SEO and content marketing, and the Medic update released a couple of years ago was no different. Many healthcare and medical websites saw themselves falling rapidly in the SERP for their targeted keywords, with many brands saying they lost most if not all of their traffic .

This has made it that much more important to find medical content writers who can write SEO-optimized content that addresses Google’s major changes. 

“Creating content for medical organizations has become more challenging since Google’s Medic Update went into effect,” says Clair Belmonte, the founder and CMO of Belmonte Marketing . “Before, a talented writer with research chops could create meaningful medical content, but that led to health and wellness websites creating optimized content with unsubstantiated medical claims. This content could surpass less detailed but more accurate medical content from credible medical websites.”

“With this update, it became more important that content be authored by medical professionals with on-site bios detailing their experience,” says Belmonte. “Those expectations make finding writers willing to write affordable content challenging, as those writers are sacrificing a byline and frequently charge more for ghostwriting.”

Belmonte adds that to maintain high search rankings, medical content should be:

  • Heavily researched
  • Include multiple internal and credible external links, to increase the likelihood of ranking

“Finding writers with the experience to write this content and taking the time to have each content piece reviewed for accuracy by a doctor or medical professional can be time-consuming, so content strategy must account for lengthier lead times than previously necessary,” concludes Belmonte.

Sadi Khan, content marketing manager at RunRepeat , has similar warnings to anyone who wants to recruit healthcare writers and create medical content that ranks highly. “Medical and healthcare sites fall into the category of YMYL sites [and] these sites need to have a high E-A-T rating, which stands for expertise, authority, and trustworthiness,” says Khan. 

“So, the content needs to be factually correct and backed with proper scientific evidence,” he says. “At the same time, you cannot create something dull and bland like medical journals because you want your content to get social shares, mentions, and backlinks. The biggest challenge is to find people who are qualified enough to write on these topics and they can also create interesting and engaging content that will do the job.” 

When you partner with other content platforms, you may find that a lot of your medical content is plagiarized or too similar to other pre-existing medical content. This further sabotages your SEO and can cause Google to penalize your entire website. 

“A lot of my clients are in the health industry,” says Jessica Mehta, owner of the content marketing agency Mehtafor. “ The biggest challenge for me is getting content to pass Copyscape (and not because of actual plagiarism). Medical language is often unique and quite long-winded. Plus, when you’re being asked to write on subjects like the opioid epidemic, it’s really tough to create genuinely unique content because most things have been said in every possible way. It’s a lot of tweaking to both get in the long-tail phrases while also pleasing Copyscape.“

All of Verblio’s medical content writers are well-versed in SEO and the implications of Google’s ever-evolving algorithm. Simply provide your full SEO requirements, including target keywords, and they’ll weave your SEO strategy into your 100% original content. Get started with Verblio’s healthcare content experts today – you can even add an optional SEO package for further optimization.

4. How Do You Buy Medical Content That Reaches Your Target Audience and Grows Traffic?

“The biggest challenge for healthcare content marketing is creating enough content tailored to the needs of the consumers,” shares Illia Termeno, director at Extrabrains Marketing Agency . “Our clients from healthcare organizations often provide extremely complex technical requirements to the content, and there are a lot of limitations as well due to the high levels of regulation in the industry.”

The medical content writers you hire must be able to straddle this scenario carefully. They need to ensure the right terms are used while also writing your healthcare content in a way that uses everyday language that ensures your content shows up in front of your core audience. 

“It’s not easy to find a copywriter with medical background and experience to ensure that content is written professionally in a language that ordinary people can understand,” warns Termeno.

Verblio can help you find fully-vetted healthcare content writers who are true experts in your specific niche or industry, while also knowing how to write in a professional and approachable way so your target audience sees your content. See the Verblio difference and hire a healthcare content writer today !

5. Prices: How Much Does a Freelance Medical Writer Charge?

When you’re trying to hire a healthcare medical writer or content expert, some of the first questions that may come to mind include: 

  • Can I afford it? 
  • How much does a medical writer get paid? 
  • How much should my medical content writing budget be?
  • Is it expensive to buy medical content for my website?

“One of my frustrations with getting medical content written is the price,” agrees Stacy Caprio, founder of Growth Marketing . “To find someone who knows what they are talking about and can write an engaging, accurate article, the cost is much higher than normal content.“

Get started with Verblio, where our scale and large pool of vetted, trustworthy medical content experts means you get access to quality content without breaking your budget. Prices are based on your requested word count requirements , and are fully backed by our 30-day money-back guarantee. 

6. How Do I Get Stakeholder Sign-Off and Ensure the Right Medical Edits Are Made?

Once you have your expertly written medical content, you typically need to review it for quality, brand voice, SEO, and other key criteria. And that editing process can be tedious if you aren’t using a platform specifically designed to optimize and streamline the content editing and approval process.

“Health-related content can be extremely difficult to create for customers because…it usually has to go through a number of revisions with the customer to make them happy,” warns Ryan Bednar at RankScience SEO .

Stakeholder buy-in is also tricky. “Some healthcare professionals are highly skeptical about the whole concept of digital and content marketing,” says Jamie Cheng, co-founder of Digital Alpha Agency . 

Receive, review, and edit content seamlessly with Verblio and our robust tech platform . You will only ever buy the content you like. Most clients get their first piece of content to review within 48-72 hours. Review your drafts and accept, decline, or request edits as needed. Publish fast with simple WordPress & Hubspot integrations.

…But It’s Not All Bad: The Biggest Opportunities in Medical Content Marketing

Despite all the above, recruiting and hiring expert medical content writers is key to your success.

“When it comes to working with medical and healthcare organizations, one of the biggest challenges SEOs and content marketers face is ensuring that the content that’s written is accurate, unique, and informative,” explains Audrey Strasenburgh, an SEO strategist at LogoMix . 

“These days anyone can go online, start a blog, and spew out ‘medical information’ to the public—but the danger of doing this is that it leads to users being misinformed,” she warns. “When optimizing a website for medical and healthcare organizations, you want to make sure that your client comes across as the expert in their field.”

Verblio’s proven track record in helping you to find and build a team of expert medical content writers ensures your success, especially when it comes to research and quality assurance.

And while you might be focused on SEO and other technical factors, never forget the human side of things. That is key for connecting with your audience, and that connection is what drives engagement and conversion.

“The greatest challenge for content marketing agencies working with healthcare organizations, in my experience, is storytelling,” explains Autumn Sullivan, a content strategist at Big Sea Design. “I can do the keyword strategy and hire a freelancer to write another high-funnel blog based on that keyword, but how do you make it stand out from the crowd? The answer is storytelling, and that requires working with the client and their patients. To capture attention and keep it, you need exceptional, professional-journalism-level stories that contain organic keyword AND resonate with the reader.“

Any of this sound familiar?  If you’re fighting an uphill battle in a quest to get high-quality, medical focused content created for your practice or client, give Verblio’s medical writing services a look.

While we can’t always recite negative drug interaction pairings by heart, or perform open-heart surgery, for that matter, we do have 120 writers with 5+ years of expertise in healthcare in our knowledgable community. Their expertise ranges from dozens of registered nurses to a director at an Alzheimers’ unit, physician assistants, professional counselors, and EMTs.

Ditch the headache, cut the cost, and get started with experienced expert writers from Verblio. Contact us today to see what solutions we can offer for your agency and your medical content creation challenges.

Editor’s note: This post was originally published in March 2019 but has been updated in Spring 2022 to reflect and include current healthcare content marketing trends and the modern needs of medical and wellness content writing.

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Top Freelance Medical Writers for Hire

Work with top-rated freelance medical writers with deep subject matter expertise. get quick help with regulatory documents and content writing., hire a freelance medical writer.

Kolabtree is the leading online marketplace for freelance medical writers. Post your project, get bids, and work with qualified experts to get your job done easily.

Our medical writing freelancers have extensive experience in writing for the medical device industry, pharma companies, academic institutions and healthcare businesses. Get help with preparing grant proposals, clinical trial protocols and regulatory documents (FDA/MDR). Our medical copywriters can help you with content writing, blog articles, white papers, and more.

Marysa M. - Freelance Regulatory Writer

Evidence Evaluation Specialist for Smith & Nephew

LefterisT. - Freelance Medical Writer

Systematic Reviews Expert

Julia J. - Freelance Regulatory Consultant

20+ years of experience

Our expert consultants can help you avoid common mistakes in regulatory documents and increase your chances of quick approval. Get help with FDA submissions, CERs and more.

Hire PhD-qualified subject matter experts to write high-authority white papers, Medical Education, product brochures and scientific articles.

Our experienced scientists can help you verify your research, prepare error-free manuscripts and increase your chance of publication in high-impact journals.

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Work with experts who have prepared successful grant applications for several medical device, research and pharma organizations.

Find experts who can write high-quality clinical trial protocols according to best practices and internationally-accepted guidelines like the SPIRIT statement.

From cardiology to immunology, find skilled writers with experience in a wide range of medical fields. Get help to write, review and fact-check blog articles, website content, and more.

Describe your project, choose your budget, and select the service you need.

Get bids from relevant experts. Interact freely with them before making a hire.

Share files, make audio/video calls and collaborate with your chosen expert.

Verify the project is complete to your satisfaction before paying the expert.

An exclusive pool of qualified medical writers available now for hire

  • Consult experienced medical device regulatory writers to accelerate time to market
  • Hire PhD-qualified, experienced scientific writers to write accurate, high-authority articles on topics ranging from cardiology to cancer research
  • Get help from published scientists to write/edit your manuscript and increase chances of publication in high-impact journals
  • Work with freelance grant writers who can help you write winning grant applications
  • Hire medical content writers to write reliable scientific content for your product, service or publication

No matter what the size of your business, Kolabtree’s PhD-qualified specialists are ready to help. Save time and energy by consulting our medtech experts.

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Cannabis genetic categorization

A cannabis researcher hired a plant diversity expert for writing a report on the categorization of the cannabis plant.

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Write a report on CBD usage

A Texas-based neuropsychologist hired an expert to compile a report that could be used to influence medical marijuana laws in the state.

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  • Medical Device

Help with medical device innovation

The founder of a US-based medical device company hired a scientific writer to provide supporting research for the launch of a new product.

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Kolabtree was the single best professional decision I have made in quite a while. I was faced with completing a complex project in a short time period and was looking for a reliable consultant. I contracted with a brilliant biostatistician and his team who not only completed my project before my deadline but also enhanced my analysis with their insights. Kolabtree is now an indispensable part of my business development and project implementation team.

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"Exceptional quality of work"

We used Kolabtree as a fast and easy way to get in touch with medical and science experts for various consulting projects. The quality of experts available was excellent and we have typically found selection, bidding and hiring to be effortless. All of the consulting projects that we placed through the platform were successful and the quality of work was exceptional. We will continue to use Kolabtree for locating and hiring technical experts for consulting projects.

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Our T&C include a confidentiality clause and IP protection but you can sign NDAs with experts as an additional safeguard. Make your project visible only to specific freelancers.

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Speak directly with freelancers to ensure that they have the right skills required for your project. Use milestones and timesheets to easily track progress.

Release funds to the freelancer only if you’re 100% happy with the work done. Pay by the hour or pay a fixed fee.

Whether you need a one-hour consultation call or a long-term project, Kolabtree’s experts are ready to help.

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The increased demand for effective communication has brought a lot of focus to medical writing. These highly specialized writers work closely with researchers, subject matter experts and industry leaders to produce different types of documents.

Freelance medical writing has grown substantially in the latest years, offering a promising niche for those looking for flexibility. Medical writing is usually required by pharmaceutical and healthcare companies, contract research organizations (CRO’s), educational institutions, medical communication companies, media and publishing companies and health-related websites. The combination of research and science, together with excellent written communication are essential characteristics for medical writers. 

If you are looking for tips on how to hire medical writers, this is the right place for you.

The areas covered by a medical content writer typically include:

  • Regulatory writing for medical devices and pharmaceutical industry
  • Research related scientific reports and documents
  • Drug or disease-related protocols and documents
  • Scientific publications in the medical field
  • Copywriting for healthcare and science-related topics (websites, blogs, magazines)
  • Medical journalism and medical education

A medical writer typically has a bachelor or a Master’s degree in life sciences, a passion for medical communications and knowledge of medical and scientific terminology. Specific knowledge of regulatory guidelines, health policies, drug development and safety, technical guidelines, statistics, language and grammar, literature searching and ethical issues are the most important skills for successful writing in the medical field. The target audience for the medical writer can be the general public, patient groups, medical researchers, medical editors, politicians and policy makers. Medical writers often have certifications from organizations such as the American Medical Writers Association or the European Medical Writers Association. Not all medical writers work on scientific or technical documents: medical content writers typically work on healthcare communications and campaigns, SEO content for blogs, and other marketing material.

Experts in medical writing can make a difference in the process of drug development, getting scientific publications accepted, successfully receiving funding, preparing materials for medical education and much more. Regulatory medical writers can help with submitting FDA applications or preparing a medical device for EU MDR.   When looking for freelance medical writers, you can choose those who are experts or have a good understanding of your particular topic. 

Producing high quality medical communications can be challenging and time-consuming for the less experienced. A freelance writer can provide the most effective solution for your communication requirements in the field of research, science, academia, policy and regulation.

If you have a tight deadline, freelance platforms give you the option to choose experts who are available to deliver your project within a short time frame. What's more, you can hire the best talent from anywhere in the world, as a lot of medical writing work can be done remotely. 

When hiring an expert in medical writing, the hourly price starts at 40 USD, depending on the type of project. For bigger assignments and long-term collaborations, a fixed rate price can be beneficial for both parts. A medical content writer typically charges USD 40-60 per hour, whereas a regulatory writer may charge upwards of USD 80 per hour for complex, technical projects. 

A scientific article (ready for submission) usually costs about 600 USD and above. In general, the price for a freelance writing project can vary depending on the writer’s location, experience and academic degree.

For better results with your job posting, we recommend the following topics to be included:

  • Project description or scope of work: it is very important to clearly communicate the scope of the project, its field and objectives. The more information the better, as this enables the freelancer to quickly identify the requirements. If the project is broken into milestones, the amount of rounds of corrections should be included.
  • Duration of the project: state the time frame expected for the final product.
  • By when you need to hire: define your expectations in terms of time to find the right freelancer.
  • Budget: how much you are willing to pay per hour or per project. 
  • Skills required: add the qualities that you expect in a freelancer.

When hiring a writer, make sure that you communicate your needs and expectations from the beginning, in order to assure a pleasant collaboration. It is always a good idea to ask for examples, so you can have an idea on the freelancer’s level of experience, skills, tone and style.

The growth observed in medical writing in recent years has led to an increase in the number of professionals offering freelance services. Online platforms allow for cost-effective, specialized solutions for projects that require experts and a quick turnaround is often possible. 

Medical Content Writing , Scientific and Technical Writing , Medical Devices , Literature Search , Secondary Research , Systematic Literature Review , Science Communication Writing ,  Regulatory Writing , Medical Device Regulatory Writing .

Ready to hire medical writers? Post your project on Kolabtree and get quotes from experts for free. 

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Writing for Effective Medical SEO: Our Cheatsheet

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Writing content for your medical website can be a daunting task. After all, you want to make sure that the content is not only informative but also keyword-rich so that it will rank high on search engine results pages.

Watch this video to learn more about the Digital Authority Partners approach to Medical SEO!

Not to worry, we've put together a little cheat sheet to help you write effective medical SEO content . Here are a few things to keep in mind:

What Is Medical SEO Writing?

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Medical SEO writing is the process of creating content for your medical website that is optimized for search engines . This means that the content is not only informative and relevant to your target audience but also includes the right keywords so that it will rank high on search engine results pages.

It's important to invest in medical SEO writing because it can have a big impact on your website's traffic and conversions. After all, if your content is ranking high in search results, you're more likely to get clicks from potential patients.

Cheatsheet for Medical SEO Writing

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When it comes to medical SEO writing, there are a few things you need to keep in mind. Here are our top tips:

     1. Research Your Keywords

Before you start writing, it's essential to do your keyword research. This will help you figure out which keywords to target in your content so that it will rank high in search results.

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There are a number of free and paid keyword research tools available, such as Google AdWords Keyword Planner and KWFinder .

     2. Create a Title Page

Your title page is important because it's what will show up in search engine results pages. Make sure to include your target keyword in the title and keep it under 60 characters so that it's not cut off in search results. For example, if you're writing a blog post about scalp psoriasis, your title could be "Scalp Psoriasis: Causes, Symptoms, and Treatment."

     3. Optimize Your URL To Include the Main Keyword

Your URL is another important factor in search engine optimization. Make sure to include your target keyword in the URL and keep it short and sweet. Your URL should directly reflect the content on the page. For example, if the page is about "medical SEO writing," the URL should be something like www.example.com/medical-SEO-writing .

     4. Create Your Content

Now it's time to start writing your content. Keep in mind that your content should be informative, keyword-rich, and well-written. Avoid keyword stuffing, which is when you stuff too many keywords into your content in an attempt to rank higher in search results. This will not only make your content difficult to read but can also get you penalized by search engines.

     5. Include Call-To-Actions

Don't forget to include call-to-actions (CTAs) in your content. These are important because they encourage your readers to take action, such as signing up for your newsletter or making an appointment.

Make sure to place your CTAs in strategic places, such as at the end of your content or in the sidebar. For example, you could include a CTA that says, "Interested in learning more about dental services in Alabama? Click here to sign up for our newsletter."

     6. Break Up Sections Into Different Headers and Sections

Make your content easy to read by breaking it up into different headers and sections. This will help search engines understand your content better and can also help readers scan your content to find the information they're looking for.

For example, if you're writing an article about dental implants, you could break it up into different sections, such as "What are Dental Implants?" and "The Benefits of Dental Implants." By doing this, you're making it easier for both search engines and readers to understand your content.

     7. Integrate Internal and External Linking

Internal and external linking can help improve your website's SEO. Internal linking is when you link to other pages on your website, while external linking is when you link to external websites.

Both types of links can help improve your website's search engine optimization by increasing the number of inbound links to your website.

     8. Implement Images and Videos

Make your content more engaging by adding images and videos. This will help break up the text and can also help illustrate your points. Just make sure to include relevant keywords in the file names and tags so that they can be indexed by search engines. Only include images and videos that are relevant to your content and add value for your readers.

     9. Publish Your Content

Once you're happy with your content, it's time to publish it. Make sure to share your content on social media and send out a link to your email list.

You should also submit your content to relevant directories and websites. This will help increase the number of inbound links to your website, which can improve your website's search engine optimization

When it comes to medical SEO writing, there are a few things you need to keep in mind. By following our cheat sheet, you can create content that is not only informative and relevant to your target audience but also optimized for search engines. This will help you increase the amount of traffic and conversions your medical website gets from organic search.

Digital Authority Partners is a full-service digital marketing agency that specializes in helping medical practices grow their online presence. We have a team of medical SEO specialists who can help you create and execute a customized marketing plan that fits your needs and budget. Contact us today to get started .

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  • Content writing, content marketing services for healthcare industry

Content writing and content marketing services for healthcare industry

Content writing and content marketing services for healthcare industry

Make a meaningful brand presence for your healthcare business through Credible Content writing and marketing services.

Looking for a content writer for a hospital website?

Need content writing services for a hospital website?

Require blog writing services for a hospital website?

The healthcare industry is quickly embracing the Internet to reach a wider audience and quality content writing and content marketing services can help you create an effective presence on the web.

Whether you are selling food supplements or other healthcare products and services, when you come online, you not only want to generate more business, you also want to make it easier for your existing customers and patients to avail your products and services.

Even your existing partners, suppliers, investors and contractors constantly scour the Internet to find useful information that helps them collaborate with you and strike up profitable partnerships.

The entire essence of content marketing is writing, publishing and distributing content that engages your customers in a meaningful manner.

Click to know more about my blog writing services

People no longer want to hear about just your products, they also want to read about, listen to, and watch, stories about how your products and services are making a positive difference to people’s lives.

Need a content writer for your hospital website? What to look for?

  • Medical Knowledge: Seek a content writer with a grasp of healthcare terminology.
  • Empathy in Writing: Look for a writer who can convey compassion in patient-focused content.
  • Understanding of Regulations: Ensure the writer is familiar with healthcare regulations and privacy standards. – Healthcare industry
  • Emergency Communication Skills: Assess the ability to craft urgent messages during health crises.
  • Patient-Centric Tone: Look for a writer who can maintain a compassionate and understanding tone.
  • Health Education Expertise: Seek someone experienced in providing educational content about health. – Hospital website
  • Accreditation Awareness: Prioritize candidates who understand and can highlight medical certifications.
  • Success Stories: Look for a writer who can effectively present real-life success stories and patient testimonials.
  • Promotion of Preventive Care: Assess the ability to emphasize the importance of preventive healthcare.
  • Clear Medical Service Descriptions: Ensure the writer can articulate different medical services clearly. – Hospital website
  • Community Involvement: Seek evidence of the writer showcasing the hospital’s engagement in the local community.
  • Health Tips Proficiency: Assess the ability to provide practical health tips for overall well-being.
  • Emergency Contact Detail Inclusion: Check for a focus on providing easily accessible emergency contact details.
  • Physician Profile Writing Skills: Look for proficiency in highlighting the expertise of medical professionals.
  • Wellness Program Promotion: Seek writers experienced in promoting hospital-sponsored wellness programs.
  • Communication during Crises: Assess preparedness for effective communication during healthcare crises. – Hospital website
  • Patient Rights Communication: Look for the ability to effectively communicate patient rights and hospital commitments.
  • Support Resource Integration: Assess the inclusion of links to support groups and additional healthcare resources.
  • Family-Friendly Language Use: Seek candidates who can use language suitable for a broad audience, including families.
  • Multilingual Consideration: Prioritize candidates who can accommodate diverse language preferences and literacy levels.

Why does hospital website need a professional content writer?

Wondering why you need a content writing service for your hospital website?

  • Ensures accurate and clear communication of medical information.
  • Maintains a professional tone that instils trust in visitors.
  • Adheres to medical terminology and industry standards.
  • Tailors content to diverse audiences, from patients to healthcare professionals.
  • Enhances SEO to improve the website’s online visibility.
  • Provides up-to-date and relevant information on medical services.
  • Creates engaging and informative content for patient education.
  • Highlights the hospital’s achievements and accreditations.
  • Optimizes content for mobile users for accessibility.
  • Manages and updates the website regularly with fresh information.
  • Craft compelling stories of patient success and recovery.
  • Conveys emergency information with clarity and urgency.
  • Ensures compliance with healthcare regulations and standards.
  • Fosters a compassionate and empathetic tone in patient communications.
  • Streamlines navigation for a user-friendly experience.
  • Develops content for healthcare blog posts to educate and inform.
  • Maintains consistency in branding and messaging across the website.
  • Facilitates seamless integration with social media platforms.
  • Incorporates multimedia elements for a visually appealing experience.
  • Demonstrates a commitment to patient care and well-being through thoughtful content.

What is medical content writing?

What is medical content writing

Medical content writing is a specialized skill for creating healthcare-related materials.

It’s about making complex medical information easy to understand.

Writers need to know medical terms, follow ethical standards, and show empathy, especially for sensitive topics.

They play a vital role in sharing accurate healthcare information with both professionals and the public.

This writing covers various formats like websites, brochures, blogs, and social media, supporting communication in medical institutions.

In simple terms, medical content writing fills the gap between complex medical knowledge and the need for clear information.

It balances technical accuracy and simplicity to meet the needs of professionals and the public.

Whether explaining treatments or promoting healthy habits, the goal is to empower people with knowledge and improve public health understanding.

Here is how a medical content writer would explain the concept of taking a blood sample for testing without causing discomfort to a patient:

In a blood test, a small sample of blood is taken from a patient to check for various health indicators.

The process is typically quick and causes minimal discomfort.

A healthcare professional will first tie a snug band around your arm to make the veins more visible.

Then, they’ll clean the area with a sterile swab and insert a thin needle into a vein, usually in your arm.

The needle is connected to a small tube that collects the blood sample.

After the sample is collected, the needle is removed, and a cotton ball or bandage is applied to the puncture site.

It’s important to note that the discomfort is usually brief, and many people report feeling only a slight pinch or sting.

To enhance comfort, patients can try to relax and communicate any concerns or anxieties to the healthcare professional.

Additionally, staying well-hydrated before the test can make it easier to locate veins, making the process smoother.

Overall, while the idea of getting a blood test might be unsettling for some, the procedure is quick, and healthcare professionals are trained to minimize any discomfort during the process.

Blog writing services for hospital website – benefits of publishing blog

Publishing a blog on a hospital website:

  • Educates Patients: Shares valuable health information.
  • Builds Trust: Establishes the hospital as an authority.
  • Enhances SEO: Improves online visibility for healthcare-related searches.
  • Patient Engagement: Encourages interaction and comments.
  • Updates on Services: Communicates new medical services or treatments.
  • Showcases Expertise: Highlights the hospital’s medical professionals. – Blog writing services
  • Health Tips: Offers practical advice for maintaining well-being.
  • Community Involvement: Shares hospital events and community outreach.
  • Patient Stories: Inspires with real-life success and recovery narratives.
  • Preventive Care: Promotes awareness of preventive healthcare measures. – Blog writing services for healthcare industry
  • News and Research: Communicates medical advancements and research.
  • Emergency Preparedness: Provides information during health crises.
  • Humanizes the Hospital: Connects on a personal level with the audience.
  • Wellness Events: Promotes and covers hospital-sponsored wellness events.
  • FAQs: Answers common health-related questions from the community.
  • Timely Health Topics: Addresses current health concerns and trends.
  • Social Media Integration: Facilitates sharing and engagement on social platforms.
  • Encourages Appointments: Promotes regular check-ups and screenings. – Blog writing services for hospital website
  • Connects with Referring Physicians: Strengthens ties with medical partners.
  • Community Health Resources: Shares local resources for a healthier community.

How content writing and content marketing services can give you a strong foothold in the healthcare industry

Have you ever visited the Mayo Clinic website ? Even WebMD ? If you are in the healthcare business or industry, there is a bleak chance that you have tried to search for something related to your field and you haven’t come across these two websites.

These two websites, and many more such websites, have made a solid presence on the Internet through high-quality content that informs and helps people.

There is plenty of information available on the Internet.

This is good and bad.

Good, because it has increased people’s tendency to do research before finalizing on a particular product or service. They are more informed. They take better decisions.

Targeted content writing and content marketing has also created sort of a level playing field in the manner that, provided you go on publishing meaningful content, you can compete with even the biggest websites on the Internet.

So, lots of information is a win-win situation for healthcare services and products providers, and consumers.

Bad, because it needlessly creates lots of competition for even good healthcare service providers.

Since there is too much content, there is too much noise. Not all content is good.

In fact, most of the content is published for better search engine rankings, paying scant regard to the needs of the visitors.

Your consumers end up confused. There are already too many distractions on the Internet and relentless content, merely to create presence on social media websites and to get better SEO, doesn’t help much.

But, this is a reality.

On social media it is not easy to promote lousy content because over there, content is mostly promoted by individuals, voluntarily.

Search engines, no matter how advanced they become, still end up indexing and ranking meaningless content.

Companies like Google are constantly updating their algorithms to keep inferior-quality content away, since there is too much content on the Internet, good, high-quality content ends up getting ignored by the target audience.

What’s the solution then?

Persistence. Quality. Relevance. Value. Persistence.

Persistence is important because no matter how good and directional your intentions are, unless you are persistent, whether it’s healthcare industry or another industry, content marketing doesn’t work. It’s because millions of content pieces are being pumped into the Internet on a daily basis.

Quality improves your search engine rankings. It also improves your conversion rate. It helps you establish yourself as an authority in your field and this is very important in the healthcare industry.

Your content needs to be relevant. Otherwise it is going to be of no use – neither to you, nor your target audience.

Your content should also provide value to your target audience. If it is not useful, they’re not going to respond to it.

Content marketing cycle – persistence, quality, relevance, value, persistence

Content marketing cycle – persistence, quality, relevance, value, persistence

You need to persist with all the three attributes mentioned above.

The most suitable content writing and content marketing formats for healthcare industry

Different content marketing formats for the healthcare industry

Different content marketing formats for the healthcare industry

There are many ways you can create and publish suitable content catering to the healthcare industry, including

  • Blog posts about health-related issues.
  • Press releases about the launch of new products or services, or the new partnerships.
  • Case studies about how particular health products or services were used for the benefit of individuals.
  • E-books about the lifestyle changes people make using your products and services.
  • Research papers.
  • Social media campaigns.
  • Email marketing campaigns.
  • Print magazines and newsletters.
  • YouTube videos.
  • Landing pages.
  • Product-specific description pages.
  • Dedicated websites.
  • Infographics.

You choose a platform that helps you reach out to your target audience.

The characteristics of medical content writing

  • Precision in Language: Medical content requires accurate and specific terminology.
  • Clarity of Expression: Ensuring information is easily understood by diverse audiences.
  • Adherence to Ethical Standards: Maintaining ethical guidelines in medical communication.
  • Empathy in Tone: Conveying a compassionate tone, especially when discussing sensitive topics. – Medical content writing
  • Incorporation of Evidence-Based Information: Relying on credible sources and evidence.
  • Compliance with Privacy Laws: Upholding patient confidentiality and privacy regulations.
  • Understanding of Target Audience: Tailoring content to the knowledge level of the intended readers.
  • Awareness of Cultural Sensitivities: Considering diverse cultural perspectives and sensitivities.
  • Balancing Detail and Simplicity: Presenting complex medical information in a clear and simplified manner. – Medical content writing
  • Emphasis on Patient Education: Prioritizing content that educates and informs patients.
  • Consistency in Branding: Maintaining a consistent voice and messaging for the medical institution.
  • Adaptability to Various Formats: Writing for different platforms, from websites to brochures.
  • Attention to SEO Practices: Incorporating search engine optimization techniques for online visibility.
  • Precision in Legal Compliance: Ensuring content aligns with legal regulations governing medical information.
  • Effective Use of Visuals: Integrating diagrams or images to enhance understanding.
  • Engagement with Healthcare Professionals: Creating content that appeals to both professionals and the general public. – Medical content writing
  • Appropriate Use of Jargon: Balancing technical terms with layman-friendly explanations.
  • Updates on Medical Advancements: Keeping content current with the latest research and developments.
  • Consideration of Readability Metrics: Structuring content for optimal readability and comprehension.
  • Accessibility for All Audiences: Ensuring content is accessible to individuals with diverse abilities.
  • Timeliness in Communication: Communicating medical news and updates promptly.
  • Patient Empowerment: Encouraging patients to take an active role in their healthcare decisions.
  • Integration of Patient Stories: Humanizing medical content through real-life experiences.
  • Navigational Clarity: Ensuring easy navigation through medical websites and documents. – Medical content writing
  • Promotion of Preventive Care: Emphasizing the importance of proactive health measures.
  • Transparency in Information: Clearly stating the limitations and uncertainties in medical discussions.
  • Addressing Common Concerns: Anticipating and addressing frequently asked questions from patients.
  • Emergency Preparedness Communication: Providing clear guidance during health emergencies.
  • Collaboration with Medical Professionals: Working closely with healthcare experts for accurate content.
  • Strategic Use of Keywords: Incorporating relevant keywords without compromising accuracy.
  • Encouraging Healthy Lifestyles: Promoting lifestyle choices conducive to well-being.
  • Inclusion of Local Health Resources: Providing information about community-specific healthcare resources.
  • Promotion of Mental Health Awareness: Addressing mental health issues with sensitivity and understanding.
  • Facilitation of Informed Decision-Making: Providing information that helps patients make informed choices.
  • Readability Across Devices: Ensuring content is accessible and readable on various devices.

What sort of content writing and content marketing is best for the healthcare industry?

A unique thing about the healthcare industry is when it comes to content marketing, almost every channel can be creatively used.

Whether someone is using Facebook, Twitter, Instagram, LinkedIn or Pinterest, he or she wants good health. Whether someone is in the fashion industry or data sciences, everyone wants to be healthy and is concerned about health issues.

A typical customer or patient is looking for information that can help him or her take the right decision.

Naturally they have a lot at stake when they consume your content. Based on your content, they are going to educate themselves and make a decision for themselves that is going to have an impact on their health.

When writing and distributing content on healthcare, you may like to keep the following in mind:

  • Write for your audience: The ultimate aim of your content must be to address the concerns of your audience – your prospective customers and patients. Inform them about the benefits of using your product or service. Convey to them that it’s their good that is in your mind.
  • Keep your writing conversational: People in need of medical advice and healthcare-related content might be in an emotional state and they need a human voice even when they are reading. When writing content, the content must be written from their perspective.
  • Avoid self-promotion: Remember that you are offering a solution because you want to solve their problems. If you are creating and publishing content on skin care, although the ultimate aim is to sell your skin care product, through your content you want to help people make the right decision. Always stick to the facts. Always provide the right information. Avoid self-promotion as much as possible.

How is content writing for hospital website different from writing content for usual business websites?

  • Medical Terminology: Requires familiarity with specialized healthcare terminology.
  • Patient-Centric Approach: Prioritizes information relevant to patients’ needs and concerns.
  • Regulatory Compliance: Must adhere to healthcare regulations and privacy standards. – Content writer for healthcare industry
  • Emergency Communication: Involves crafting urgent messages during health crises.
  • Empathetic Tone: Demands a compassionate and understanding tone in patient communications.
  • Health Education: Focuses on providing educational content about various health conditions.
  • Accreditations and Certifications: Highlights the hospital’s medical certifications and accreditations.
  • Patient Stories: Features real-life success stories and patient testimonials.
  • Preventive Care Promotion: Emphasizes the importance of preventive healthcare measures. – Content writer for hospital website
  • Medical Services Descriptions: Clearly outlines different medical services offered by the hospital. – Blog writing services
  • Community Outreach: Showcases the hospital’s involvement in the local community.
  • Health Tips and Advice: Offers practical health tips for maintaining overall well-being.
  • Emergency Contact Information: Provides easily accessible emergency contact details.
  • Physician Profiles: Highlights the expertise and qualifications of medical professionals.
  • Wellness Programs: Promotes hospital-sponsored wellness programs and events. – Healthcare industry
  • Public Health Information: Shares information about public health initiatives and campaigns.
  • Patient Rights and Responsibilities: Communicates patient rights and the hospital’s commitment to them. – Hospital website
  • Supportive Resources: Includes links to support groups and additional healthcare resources. – Blog writing services
  • Family-Centered Language: Utilizes family-friendly language for a broad audience.
  • Pediatric Content: Addresses unique healthcare needs for pediatric patients.
  • Multilingual Considerations: Accommodates diverse language preferences and literacy levels.
  • Accessibility Information: Ensures content is accessible to individuals with disabilities.
  • Crisis Communication Plan: Involves preparation for communicating during healthcare crises. – Content writer for a hospital website
  • Infection Control Measures: Highlights the hospital’s commitment to infection prevention.
  • Visitor Guidelines: Communicates policies for hospital visitors and patient guests.
  • Health Insurance Information: Provides guidance on navigating health insurance matters. – Blog writing services
  • Online Appointment Booking: Streamlines the process of scheduling medical appointments.
  • Patient Portal Integration: Incorporates information about accessing and using patient portals.
  • Pregnancy and Maternity Services: Addresses specific healthcare needs during pregnancy and childbirth.
  • Rehabilitation Services: Details rehabilitation and recovery services offered by the hospital.
  • Pharmacy Information: Includes details about the hospital’s pharmacy services.
  • Medical Research Updates: Communicates the hospital’s involvement in medical research and advancements.
  • Pediatric Services: Describes specialized healthcare services for children.
  • Elderly Care Information: Addresses healthcare concerns related to the elderly population.
  • End-of-Life Care Resources: Provides information on hospice and end-of-life care options.

Why quality content is very important for your healthcare business

Trust is a very big issue when it comes to healthcare and medical services. People will be putting their health at stake when they make decisions based on the content that you are publishing.

This is why it’s very important that you publish only quality content on your website, blog and social media profiles.

What’s quality content?

Content that is well written, professional but personal, trustworthy, helpful and valuable.

If your content is not well-written, people may think that this organization shouldn’t be trusted – if they don’t pay attention to the quality of their content, how can they be expected to pay attention to the quality of their products or services?

Your content must inspire confidence among your prospective customers and patients.

Quality content is also important for better search engine rankings. Google is constantly improving its algorithm to prefer only quality content.

Why partner with Credible Content for your healthcare industry content writing and content marketing needs?

Quality. Relevance. Professional. Dependable.

Here at Credible Content I (Amrit Hallan) have been providing content writing services for more than 10 years and have covered multiple industries, including healthcare.

When you work with Credible Content, you will get

  • Well-written, quality content with no grammar and spelling mistakes.
  • International style of writing.
  • Dependable delivery.
  • Customer-centric writing.
  • Search engine-friendly and mobile-friendly writing.
  • Technical as well as informational content.

I mostly write on my own. I have a few writers working with me but I collaborate with them only when the work is too much and the client doesn’t insist on just my writing.

If you’re looking for a content writing and content marketing service that can help you take your healthcare business to the next level, contact me .

Also check out:

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Adler and Naiman selected for 2024 NIH Grant Writing Series program

Associate Professor Rachel Adler and Teaching Assistant Professor Jill Naiman have been selected for the 2024 National Institutes of Health (NIH) Grant Writing Series program in the Interdisciplinary Health Sciences Institute (IHSI). Led by faculty who have demonstrated a history of success with NIH proposals, the biennial NIH Grant Writing Series is designed to prepare Illinois faculty to submit their first R01 or other individual investigator proposals to the NIH.

Selected participants attend six weekly lecture/discussion sessions addressing various aspects of the submission process, followed by a peer review workshop. Loosely modeled after a study section with the cohort acting as reviewers, the workshop allows participants to experience being on a review panel while receiving peer feedback for their Specific Aims page. With the mentorship of an experienced faculty member throughout the program, each participant writes and compiles an advanced draft of an NIH proposal that has been reviewed by their peers and faculty mentor.

Applicants are nominated by a dean, department head, or director and chosen by the NIH Grant Writing Series Selection Committee. Early-career faculty are selected based on demonstrated level of need, anticipated benefits of completing the program, how likely they will be engaged, and if they will be actively working on an NIH proposal during the program. The Selection Committee strives to select from a range of disciplines and backgrounds based on personal statements from the nominees and recommendations of the nominator.

Adler's research interests are in human-computer interaction, accessibility, and computer science education. She is particularly interested in designing applications for and with people with disabilities. She earned her PhD in computer science from the Graduate Center of the City University of New York.

Naiman teaches and researches methods for efficient and engaging data visualization in technological fields. She earned her PhD in astronomy and astrophysics from the University of California, Santa Cruz.

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Writing by hand may increase brain connectivity more than typing, readings of student brains suggest

Study participant wearing a device on head.

Typing may be faster than writing by hand, but it’s less stimulating for the brain, according to research published Friday in the journal Frontiers in Psychology.

After recording the brain activity of 36 university students, researchers at the Norwegian University of Science and Technology determined that handwriting might improve learning and memory.

At the start of the experiment, the students were told to either write words in cursive using a digital pen on a touchscreen, or to type the same words using a keyboard. When a word such as “forest” or “hedgehog” appeared on a screen in front of them, they had 25 seconds to write or type it over and over.

Meanwhile, a cap of sensors on their head measured their brain waves. The cap’s 256 electrodes attached to the scalp and recorded the electrical signals of the students’ brains, including where brain cells were active and how parts of the brain communicated with each other.

“Our main finding was that handwriting activates almost the whole brain as compared to typewriting, which hardly activates the brain as such. The brain is not challenged very much when it’s pressing keys on a keyboard as opposed to when it’s forming those letters by hand,” said Audrey van der Meer, the study’s co-author and a neuropsychology professor at NTNU.

In particular, the study found that writing by hand required communication between the brain’s visual, sensory and motor cortices. People who wrote with the digital pen had to visualize letters, then use their fine motor skills to control their movement when writing.

“When you have to form letters by hand, an ‘A’ will look completely different than a ‘B’ and requires a completely different movement pattern,” van der Meer said.

By contrast, when typing, the keys look mostly the same, regardless of the letter. As a result, the study found, typing required less brain activity in the visual and motor cortices.

“Because only small parts of the brain are active during typewriting, there is no need for the brain to communicate between different areas,” van der Meer said.

Van der Meer’s previous research in children and young adults similarly found that people’s brains are more active while writing by hand than while typing. A 2017 study from Indiana University also indicated that writing by hand could link visual and motor skills, which might help kids better recognize letters.

But so far, there’s mixed evidence as to whether taking notes on paper versus a laptop can help people remember and understand information better in the classroom or raise their performance on tests.

It’s also hard to know whether or how the brain activity in the new study might translate into real-life improvements in learning or memory, said Ramesh Balasubramaniam, a neuroscientist at the University of California, Merced, who wasn’t involved in the research.

The study showed that when students write by hand, “a lot of the connections are happening from the frontal and temporal regions of the brain, which are more memory-related,” he said. But a future study could actually “test the participants for what they remember from things that they hand-wrote and what they typed.”

Balasubramaniam said older adults might also see cognitive benefits from handwriting, “but I think the largest benefits are when the brain is still developing, because it kind of coincides with other major learning processes that are happening.”

In the United States, the Common Core set of academic standards, adopted by most states, calls for kids to learn handwriting in kindergarten and first grade. It also sets typing milestones for fourth, fifth and sixth graders.

“Kids are currently being taught handwriting. They will always be taught handwriting. How much they actually use handwriting is going to be a mixture of their own personal preferences and then the expectations of the classrooms that they’re in,” said Morgan Polikoff, an associate professor of education at USC Rossier School of Education.

Writing by hand can be more beneficial for some children than others, he added.

“Some kids maybe have fine motor issues, so handwriting will be a challenge for them,” Polikoff said. On the other hand, “there’s some evidence that handwriting, especially cursive handwriting, works especially well for students with dyslexia.”

The U.S. has seen some political pressure to require cursive in schools. California, for example, passed a law last year mandating that public school teachers give some cursive instruction from first through sixth grade. Polikoff estimated that roughly 20 states have some sort of cursive requirement.

But scientists don’t know if cursive offers any additional cognitive benefits over writing in print.

Polikoff said some people support teaching cursive simply because historical documents were written that way, people traditionally sign their names in cursive or just that “it’s a lovely dying art.”

On the other hand, van der Meer said she’s often “accused of wanting to go back to the Stone Age” by advocating for students to write by hand in schools. Both handwriting and typing should have a place in the classroom, she said.

“We live in a digital world and the digital world is here to stay,” van der Meer said. “If you have to write a long essay or a long text, then obviously it’s much better to use a computer.”

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Aria Bendix is the breaking health reporter for NBC News Digital.

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Create a form in Word that users can complete or print

In Word, you can create a form that others can fill out and save or print.  To do this, you will start with baseline content in a document, potentially via a form template.  Then you can add content controls for elements such as check boxes, text boxes, date pickers, and drop-down lists. Optionally, these content controls can be linked to database information.  Following are the recommended action steps in sequence.  

Show the Developer tab

In Word, be sure you have the Developer tab displayed in the ribbon.  (See how here:  Show the developer tab .)

Open a template or a blank document on which to base the form

You can start with a template or just start from scratch with a blank document.

Start with a form template

Go to File > New .

In the  Search for online templates  field, type  Forms or the kind of form you want. Then press Enter .

In the displayed results, right-click any item, then select  Create. 

Start with a blank document 

Select Blank document .

Add content to the form

Go to the  Developer  tab Controls section where you can choose controls to add to your document or form. Hover over any icon therein to see what control type it represents. The various control types are described below. You can set properties on a control once it has been inserted.

To delete a content control, right-click it, then select Remove content control  in the pop-up menu. 

Note:  You can print a form that was created via content controls. However, the boxes around the content controls will not print.

Insert a text control

The rich text content control enables users to format text (e.g., bold, italic) and type multiple paragraphs. To limit these capabilities, use the plain text content control . 

Click or tap where you want to insert the control.

Rich text control button

To learn about setting specific properties on these controls, see Set or change properties for content controls .

Insert a picture control

A picture control is most often used for templates, but you can also add a picture control to a form.

Picture control button

Insert a building block control

Use a building block control  when you want users to choose a specific block of text. These are helpful when you need to add different boilerplate text depending on the document's specific purpose. You can create rich text content controls for each version of the boilerplate text, and then use a building block control as the container for the rich text content controls.

building block gallery control

Select Developer and content controls for the building block.

Developer tab showing content controls

Insert a combo box or a drop-down list

In a combo box, users can select from a list of choices that you provide or they can type in their own information. In a drop-down list, users can only select from the list of choices.

combo box button

Select the content control, and then select Properties .

To create a list of choices, select Add under Drop-Down List Properties .

Type a choice in Display Name , such as Yes , No , or Maybe .

Repeat this step until all of the choices are in the drop-down list.

Fill in any other properties that you want.

Note:  If you select the Contents cannot be edited check box, users won’t be able to click a choice.

Insert a date picker

Click or tap where you want to insert the date picker control.

Date picker button

Insert a check box

Click or tap where you want to insert the check box control.

Check box button

Use the legacy form controls

Legacy form controls are for compatibility with older versions of Word and consist of legacy form and Active X controls.

Click or tap where you want to insert a legacy control.

Legacy control button

Select the Legacy Form control or Active X Control that you want to include.

Set or change properties for content controls

Each content control has properties that you can set or change. For example, the Date Picker control offers options for the format you want to use to display the date.

Select the content control that you want to change.

Go to Developer > Properties .

Controls Properties  button

Change the properties that you want.

Add protection to a form

If you want to limit how much others can edit or format a form, use the Restrict Editing command:

Open the form that you want to lock or protect.

Select Developer > Restrict Editing .

Restrict editing button

After selecting restrictions, select Yes, Start Enforcing Protection .

Restrict editing panel

Advanced Tip:

If you want to protect only parts of the document, separate the document into sections and only protect the sections you want.

To do this, choose Select Sections in the Restrict Editing panel. For more info on sections, see Insert a section break .

Sections selector on Resrict sections panel

If the developer tab isn't displayed in the ribbon, see Show the Developer tab .

Open a template or use a blank document

To create a form in Word that others can fill out, start with a template or document and add content controls. Content controls include things like check boxes, text boxes, and drop-down lists. If you’re familiar with databases, these content controls can even be linked to data.

Go to File > New from Template .

New from template option

In Search, type form .

Double-click the template you want to use.

Select File > Save As , and pick a location to save the form.

In Save As , type a file name and then select Save .

Start with a blank document

Go to File > New Document .

New document option

Go to File > Save As .

Go to Developer , and then choose the controls that you want to add to the document or form. To remove a content control, select the control and press Delete. You can set Options on controls once inserted. From Options, you can add entry and exit macros to run when users interact with the controls, as well as list items for combo boxes, .

Adding content controls to your form

In the document, click or tap where you want to add a content control.

On Developer , select Text Box , Check Box , or Combo Box .

Developer tab with content controls

To set specific properties for the control, select Options , and set .

Repeat steps 1 through 3 for each control that you want to add.

Set options

Options let you set common settings, as well as control specific settings. Select a control and then select Options to set up or make changes.

Set common properties.

Select Macro to Run on lets you choose a recorded or custom macro to run on Entry or Exit from the field.

Bookmark Set a unique name or bookmark for each control.

Calculate on exit This forces Word to run or refresh any calculations, such as total price when the user exits the field.

Add Help Text Give hints or instructions for each field.

OK Saves settings and exits the panel.

Cancel Forgets changes and exits the panel.

Set specific properties for a Text box

Type Select form Regular text, Number, Date, Current Date, Current Time, or Calculation.

Default text sets optional instructional text that's displayed in the text box before the user types in the field. Set Text box enabled to allow the user to enter text into the field.

Maximum length sets the length of text that a user can enter. The default is Unlimited .

Text format can set whether text automatically formats to Uppercase , Lowercase , First capital, or Title case .

Text box enabled Lets the user enter text into a field. If there is default text, user text replaces it.

Set specific properties for a Check box .

Default Value Choose between Not checked or checked as default.

Checkbox size Set a size Exactly or Auto to change size as needed.

Check box enabled Lets the user check or clear the text box.

Set specific properties for a Combo box

Drop-down item Type in strings for the list box items. Press + or Enter to add an item to the list.

Items in drop-down list Shows your current list. Select an item and use the up or down arrows to change the order, Press - to remove a selected item.

Drop-down enabled Lets the user open the combo box and make selections.

Protect the form

Go to Developer > Protect Form .

Protect form button on the Developer tab

Note:  To unprotect the form and continue editing, select Protect Form again.

Save and close the form.

Test the form (optional)

If you want, you can test the form before you distribute it.

Protect the form.

Reopen the form, fill it out as the user would, and then save a copy.

Creating fillable forms isn’t available in Word for the web.

You can create the form with the desktop version of Word with the instructions in Create a fillable form .

When you save the document and reopen it in Word for the web, you’ll see the changes you made.

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Creating effective technical documentation

Author avatar

Effective feature documentation is important in enhancing a user's experience with the feature. Good documentation is like a piece of the puzzle that makes everything click — the key for encouraging feature adoption.

To support you in creating effective technical documentation, this article provides an overview of the core principles of technical writing. It also highlights the best practices for creating clear and accessible documentation. Applying these technical writing principles helps us maintain the high quality of content on MDN. Whether you're documenting your own project or product or contributing to technical content in various settings, you can improve the quality of your work by following these best practices.

Adopt clarity, conciseness, and consistency

These three Cs form the core principles of technical writing. They can take you a long way in producing quality documentation.

For achieving clarity in your writing, apply the following guidelines:

  • Use simple words and clear language. Keep in mind the audience, especially if it includes non-native English speakers.
  • Be clear about who needs to perform the action. Writing in active voice is not strictly required. However, you should use it when you want to be clear about who needs to perform the action. For example, clarify whether a function is triggered by an event or if the user needs to explicitly call the function.
  • Clearly introduce and explain new terms. This helps to lay the foundation for concepts that are covered later in the documentation.
Tip : Replace "it", "this", and "these" with proper nouns if they can refer to more than one thing in the given context.
  • Aim for one idea per sentence to improve readability.
  • Stick to one main idea per paragraph. Each sentence in a paragraph should logically connect to the one before it. Imagine if each sentence in a paragraph was a link in a chain. If you pick up the first link, the other links in the chain should follow, forming a continuous sequence. This is how the sentences should connect to each other, ensuring a seamless flow of a single idea.

Conciseness

Keep sentences short. This automatically increases the readability and clarity of your document. It also helps in quick comprehension. Long sentences can be more challenging to understand quickly due to their complex structures.

Tip : Based on common readability standards, aim for 15-20 words per sentence.

For additional insights on sentence length and readability strategies, see Simple sentences (on https://readabilityguidelines.co.uk ) and Popular readability formulas , including the Flesch-Kincaid index, on Wikipedia.

Consistency

Use the same terminology throughout your documentation to ensure a seamless reader experience. For example, if you start referring to "user agents" as browsers, stick with that term consistently. This avoids confusion that can arise from using words interchangeably, even when they share the same meaning.

Additionally, maintain consistent word casing and follow a uniform formatting style throughout your documentation. These practices not only enhance readability but also contribute to a professional presentation of your documentation.

Organize your content for maximum impact

Apply the same principles for organizing your content as you would for organizing your code: spend some time setting a clear goal and thinking about the desired structure for your documentation. Ensure that each subsection contributes to this goal incrementally.

Start with an introduction

In the introduction, first describe the feature you're documenting. Next, set the context by explaining why learning about the feature would be beneficial to the readers. This can include describing real-life scenarios where the feature can be useful. The more relevance you add to the topic, the easier it will be for readers to understand and engage with the content.

Progress logically

The following questions can help you ensure that your content is progressing logically:

  • Is your document structured to guide readers from foundational concepts to more advanced ones? Are there sections to introduce the " what " to establish a base before delving into the " why " and " how "? Consider whether the document structure mirrors the natural learning path for the topic. Aligning the document's structure with the natural progression of learning helps readers build their knowledge step-by-step and also enhances the overall learning experience.
  • Are there sufficient how-to guides or examples following the conceptual sections?
  • Consider the flow of the content. Is it following a logical sequence — from one sentence to the next, from one paragraph to the next, and from one section to the next? Does each section logically build on the information presented previously, avoiding abrupt jumps or gaps in the content?

Additionally, as you work on the draft, always ask yourself:

  • What reader questions am I addressing with this sentence?
  • Can I add a simplistic or real-life use case to explain this concept?

Include examples

Imagine sitting next to someone as you explain the concepts to them. Preempt their questions and address them in your writing. Use this approach to add as many relevant examples as possible.

When adding examples, don't restrict yourself to only code; include non-code scenarios to demonstrate a feature's utility. This helps readers understand the concepts better and also caters to different learning styles. Consider providing real-world scenarios or use cases to illustrate how the feature or concept applies in practical situations.

Optimize the document structure and length

Evaluate your documentation's structure to ensure it maintains a logical and balanced hierarchy.

  • Ensure that each section and subsection has a clear purpose and sufficient content.
  • Look for instances where a main section contains only one subsection (orphan), such as a single H3 section under an H2 section. This indicates that you need to reorganize your content or make some additions.
  • Check if there are lower-level headings such as H4 . Too many subsections can be overwhelming for readers, making it difficult for them to grasp the information. In such cases, consider presenting the content as a bulleted list instead to help readers retain the key points more effectively. This approach helps to simplify the hierarchy and also contributes to easier navigation.
  • While there should be sufficient content for each section, pay attention to the overall length. If any section becomes too extensive, it can be overwhelming for readers. Split large sections into multiple logical subsections or restructure the content into new sections and subsections. Grouping content into digestible pieces helps maintain focus and improve navigation for readers.

Proofread your writing

One aspect that cannot be stressed enough is the importance of self-reviewing and proofreading what you've written. Whether you're creating a large document or a short paragraph, this step is crucial.

Taking the time to fully review your work will help you identify sections that don't flow well or can be improved for clarity. During self-review, aim to spot and remove redundancy (repetition of ideas without adding value) and repetitiveness (overuse of words or phrases). These refinements will ensure your documentation is clear and coherent and conveys your ideas as intended.

Proofread and then take a break before you review again. Only then submit your work. While spell checkers can flag spelling errors, they might not flag incorrect use of words, such as an unintended use of "he" instead of "the". It's best to take a break and return with fresh eyes to catch any errors you might have missed. Pay close attention to identify inconsistencies in tone, style, tense, or formatting and make the necessary adjustments.

Additional tips

To improve the clarity and accessibility of your documentation, also keep the following guidelines and tips in mind. To go in-depth into any of the topics, feel free to consult our Writing style guide .

  • Bulleted vs numbered lists : Lists, in general, make documentation easier to scan. Use bulleted lists when there is no specific order of the items. Use numbered lists when the steps need to be followed in the specific order. Always include a lead-sentence before beginning a list to provide context.
  • Commas : Use a comma after an introductory clause to improve readability and to clarify the sentence structure. Use a comma to separate items in a list to ensure clarity.
  • Alt text : Always provide an alternative text for the images you add to content. This makes your documentation accessible to people using screen readers. In addition to images, ensure that video and audio files have accompanying descriptive texts.
  • Descriptive link text : Make sure each link text is clear even out of context and clearly indicates where the link leads. Descriptive link texts also help people using screen readers understand the destination of links. For example, use "Read our writing style guide to learn more" instead of "Click here to learn more".
  • Inclusive language : Make your documentation welcoming to everyone. Strive to use words that respect and acknowledge the diversity of your audience.

That's it for this article. I hope you found these tips helpful as a quick refresher on technical writing best practices. Remember that learning how to create effective and easy-to-use documentation is an ongoing process. It starts with understanding your audience and the goals of your documentation. By applying these technical writing principles and tips, you'll certainly be able to enhance the clarity and overall quality of your documentation.

Let me know if you learned something new or if there's any idea that resonated with you. I'd also like to hear if there are any best practices you use in your technical documentation workflow. Share with us on Mastodon or Discord .

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