steps to solve problems

Brain Power

5 steps (and 4 techniques) for effective problem solving.

Problem solving is the process of reviewing every element of an issue so you can get to a solution or fix it. Problem solving steps cover multiple aspects of a problem that you can bring together to find a solution. Whether that’s in a group collaboratively or independently, the process remains the same, but the approach and the steps can differ.

To find a problem solving approach that works for you, your team, or your company, you have to take into consideration the environment you’re in and the personalities around you.

Knowing the characters in the room will help you decide on the best approach to try and ultimately get to the best solution.

Table of Contents

5 problem solving steps, 4 techniques to encourage problem solving, the bottom line.

No matter what the problem is, to solve it, you nearly always have to follow these problem solving steps. Missing any of these steps can cause the problem to either resurface or the solution to not be implemented correctly.

Once you know these steps, you can then get creative with the approach you take to find the solutions you need.

1. Define the Problem

You must define and understand the problem before you start, whether you’re solving it independently or as a group. If you don’t have a single view of what the problem is, you could be fixing something that doesn’t need fixing, or you’ll fix the wrong problem.

Spend time elaborating on the problem, write it down, and discuss everything, so you’re clear on why the problem is occurring and who it is impacting.

Once you have clarity on the problem, you then need to start thinking about every possible solution . This is where you go big and broad, as you want to come up with as many alternative solutions as possible. Don’t just take the first idea; build out as many as you can through active listening, as the more you create, the more likely you’ll find a solution that has the best impact on the team.

3. Decide on a Solution

Whichever solution you pick individually or as a team, make sure you think about the impact on others if you implement this solution. Ask questions like:

• How will they react to this change?
• Will they need to change anything?
• Who do we need to inform of this change?

4. Implement the Solution

At this stage of problem solving, be prepared for feedback, and plan for this. When you roll out the solution, request feedback on the success of the change made.

5. Review, Iterate, and Improve

Making a change shouldn’t be a one time action. Spend time reviewing the results of the change to make sure it’s made the required impact and met the desired outcomes.

Make changes where needed so you can further improve the solution implemented.

Each individual or team is going to have different needs and may need a different technique to encourage each of the problem solving steps. Try one of these to stimulate the process.

1-2-4 All Approach + Voting

The 1-2-4-All is a good problem solving approach that can work no matter how large the group is. Everyone is involved, and you can generate a vast amount of ideas quickly.

Ideas and solutions are discussed and organized rapidly, and what is great about this approach is the attendees own their ideas, so when it comes to implementing the solutions, you don’t have more work to gain buy-in.

As a facilitator, you first need to present the group with a question explaining the problem or situation. For example, “What actions or ideas would you recommend to solve the company’s lack of quiet working areas?”

With the question clear for all to see, the group then spends 5 minutes to reflect on the question individually. They can jot down their thoughts and ideas on Post-Its.

Now ask the participants to find one or two other people to discuss their ideas and thoughts with. Ask the group to move around to find a partner so they can mix with new people.

Ask the pairs to spend 5 minutes discussing their shared ideas and thoughts.

Next, put the group into groups of two or three pairs to make groups of 4-6. Each group shouldn’t be larger than six as the chances of everyone being able to speak reduces.

Ask the group to discuss one interesting idea they’ve heard in previous rounds, and each group member shares one each.

The group then needs to pick their preferred solution to the problem. This doesn’t have to be voted on, just one that resonated most with the group.

Then ask for three actions that could be taken to implement this change.

Bring everyone back together as a group and ask open questions like “What is the one thing you discussed that stood out for you?” or “Is there something you now see differently following these discussions?”

By the end of the session, you’ll have multiple approaches to solve the problem, and the whole group will have contributed to the future solutions and improvements.

The Lightning Decision Jam

The Lightning Decision Jam is a great way to solve problems collaboratively and agree on one solution or experiment you want to try straight away. It encourages team decision making, but at the same time, the individual can get their ideas and feedback across. [1]

If, as a team, you have a particular area you want to improve upon, like the office environment, for example, this approach is perfect to incorporate in the problem solving steps.

The approach follows a simple loop.

Make a Note – Stick It on The Wall – Vote – Prioritize

Using sticky notes, the technique identifies major problems, encourages solutions, and opens the group up for discussion. It allows each team member to play an active role in identifying both problems and ways to solve them.

Mind Mapping

Mind mapping is a fantastic visual thinking tool that allows you to bring problems to life by building out the connections and visualizing the relationships that make up the problem.

You can use a mind map to quickly expand upon the problem and give yourself the full picture of the causes of the problem, as well as solutions [2] .

The goal of a mind map is to simplify the problem and link the causes and solutions to the problem.

To create a mind map, you must first create the central topic (level 1). In this case, that’s the problem.

Next, create the linked topics (level 2) that you place around and connect to the main central topic with a simple line.

If the central topic is “The client is always changing their mind at the last minute,” then you could have linked topics like:

• How often does this happen?
• Why are they doing this?
• What are they asking for?
• How do they ask for it?
• What impact does this have?

Adding these linking topics allows you to start building out the main causes of the problem as you can begin to see the full picture of what you need to fix. Once you’re happy that you’ve covered the breadth of the problem and its issues, you can start to ideate on how you’re going to fix it with the problem solving steps.

Now, start adding subtopics (level 3) linking to each of the level 2 topics. This is where you can start to go big on solutions and ideas to help fix the problem.

For each of the linked topics (level 2), start to think about how you can prevent them, mitigate them, or improve them. As this is just ideas on paper, write down anything that comes to mind, even if you think the client will never agree to it!

The more you write down, the more ideas you’ll have until you find one or two that could solve the main problem.

Once you run out of ideas, take a step back and highlight your favorite solutions to take forward and implement.

The 5 Why’s

The five why’s can sound a little controversial, and you shouldn’t try this without prepping the team beforehand.

Asking “why” is a great way to go deep into the root of the problem to make the individual or team really think about the cause. When a problem arises, we often have preconceived ideas about why this problem has occurred, which is usually based on our experiences or beliefs.

Start with describing the problem, and then the facilitator can ask “Why?” fives time or more until you get to the root of the problem. It’s tough at first to keep being asked why, but it’s also satisfying when you get to the root of the problem [3] .

As a facilitator, although the basic approach is to ask why, you need to be careful not to guide the participant down a single route.

To help with this, you can use a mind map with the problem at the center. Then ask a why question that will result in multiple secondary topics around the central problem. Having this visual representation of the problem helps you build out more useful why questions around it.

Once you get to the root of the problem, don’t forget to be clear in the actions to put a fix in place to resolve it.

Learn more about how to use the five why’s here .

To fix a problem, you must first be in a position where you fully understand it. There are many ways to misinterpret a problem, and the best way to understand them is through conversation with the team or individuals who are experiencing it.

Once you’re aligned, you can then begin to work on the solutions that will have the greatest impact through effective problem solving steps.

For the more significant or difficult problems to solve, it’s often advisable to break the solution up into smaller actions or improvements.

Trial these improvements in short iterations, and then continue the conversations to review and improve the solution. Implementing all of these steps will help you root out the problems and find useful solutions each time.

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What is Problem Solving? (Steps, Techniques, Examples)

By Status.net Editorial Team on May 7, 2023 — 5 minutes to read

What Is Problem Solving?

Definition and importance.

Problem solving is the process of finding solutions to obstacles or challenges you encounter in your life or work. It is a crucial skill that allows you to tackle complex situations, adapt to changes, and overcome difficulties with ease. Mastering this ability will contribute to both your personal and professional growth, leading to more successful outcomes and better decision-making.

Problem-Solving Steps

The problem-solving process typically includes the following steps:

• Identify the issue : Recognize the problem that needs to be solved.
• Analyze the situation : Examine the issue in depth, gather all relevant information, and consider any limitations or constraints that may be present.
• Generate potential solutions : Brainstorm a list of possible solutions to the issue, without immediately judging or evaluating them.
• Evaluate options : Weigh the pros and cons of each potential solution, considering factors such as feasibility, effectiveness, and potential risks.
• Select the best solution : Choose the option that best addresses the problem and aligns with your objectives.
• Implement the solution : Put the selected solution into action and monitor the results to ensure it resolves the issue.
• Review and learn : Reflect on the problem-solving process, identify any improvements or adjustments that can be made, and apply these learnings to future situations.

Defining the Problem

To start tackling a problem, first, identify and understand it. Analyzing the issue thoroughly helps to clarify its scope and nature. Ask questions to gather information and consider the problem from various angles. Some strategies to define the problem include:

• Brainstorming with others
• Asking the 5 Ws and 1 H (Who, What, When, Where, Why, and How)
• Analyzing cause and effect
• Creating a problem statement

Generating Solutions

Once the problem is clearly understood, brainstorm possible solutions. Think creatively and keep an open mind, as well as considering lessons from past experiences. Consider:

• Creating a list of potential ideas to solve the problem
• Grouping and categorizing similar solutions
• Prioritizing potential solutions based on feasibility, cost, and resources required
• Involving others to share diverse opinions and inputs

Evaluating and Selecting Solutions

Evaluate each potential solution, weighing its pros and cons. To facilitate decision-making, use techniques such as:

• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• Decision-making matrices
• Pros and cons lists
• Risk assessments

After evaluating, choose the most suitable solution based on effectiveness, cost, and time constraints.

Implementing and Monitoring the Solution

Implement the chosen solution and monitor its progress. Key actions include:

• Communicating the solution to relevant parties
• Setting timelines and milestones
• Assigning tasks and responsibilities
• Monitoring the solution and making adjustments as necessary
• Evaluating the effectiveness of the solution after implementation

Utilize feedback from stakeholders and consider potential improvements. Remember that problem-solving is an ongoing process that can always be refined and enhanced.

Problem-Solving Techniques

During each step, you may find it helpful to utilize various problem-solving techniques, such as:

• Brainstorming : A free-flowing, open-minded session where ideas are generated and listed without judgment, to encourage creativity and innovative thinking.
• Root cause analysis : A method that explores the underlying causes of a problem to find the most effective solution rather than addressing superficial symptoms.
• SWOT analysis : A tool used to evaluate the strengths, weaknesses, opportunities, and threats related to a problem or decision, providing a comprehensive view of the situation.
• Mind mapping : A visual technique that uses diagrams to organize and connect ideas, helping to identify patterns, relationships, and possible solutions.

Brainstorming

When facing a problem, start by conducting a brainstorming session. Gather your team and encourage an open discussion where everyone contributes ideas, no matter how outlandish they may seem. This helps you:

• Generate a diverse range of solutions
• Encourage all team members to participate
• Foster creative thinking

When brainstorming, remember to:

• Reserve judgment until the session is over
• Encourage wild ideas
• Combine and improve upon ideas

Root Cause Analysis

For effective problem-solving, identifying the root cause of the issue at hand is crucial. Try these methods:

• 5 Whys : Ask “why” five times to get to the underlying cause.
• Fishbone Diagram : Create a diagram representing the problem and break it down into categories of potential causes.
• Pareto Analysis : Determine the few most significant causes underlying the majority of problems.

SWOT Analysis

SWOT analysis helps you examine the Strengths, Weaknesses, Opportunities, and Threats related to your problem. To perform a SWOT analysis:

• List your problem’s strengths, such as relevant resources or strong partnerships.
• Identify its weaknesses, such as knowledge gaps or limited resources.
• Explore opportunities, like trends or new technologies, that could help solve the problem.
• Recognize potential threats, like competition or regulatory barriers.

SWOT analysis aids in understanding the internal and external factors affecting the problem, which can help guide your solution.

Mind Mapping

A mind map is a visual representation of your problem and potential solutions. It enables you to organize information in a structured and intuitive manner. To create a mind map:

• Write the problem in the center of a blank page.
• Draw branches from the central problem to related sub-problems or contributing factors.
• Add more branches to represent potential solutions or further ideas.

Mind mapping allows you to visually see connections between ideas and promotes creativity in problem-solving.

Examples of Problem Solving in Various Contexts

In the business world, you might encounter problems related to finances, operations, or communication. Applying problem-solving skills in these situations could look like:

• Identifying areas of improvement in your company’s financial performance and implementing cost-saving measures
• Resolving internal conflicts among team members by listening and understanding different perspectives, then proposing and negotiating solutions
• Streamlining a process for better productivity by removing redundancies, automating tasks, or re-allocating resources

In educational contexts, problem-solving can be seen in various aspects, such as:

• Addressing a gap in students’ understanding by employing diverse teaching methods to cater to different learning styles
• Developing a strategy for successful time management to balance academic responsibilities and extracurricular activities
• Seeking resources and support to provide equal opportunities for learners with special needs or disabilities

Everyday life is full of challenges that require problem-solving skills. Some examples include:

• Overcoming a personal obstacle, such as improving your fitness level, by establishing achievable goals, measuring progress, and adjusting your approach accordingly
• Navigating a new environment or city by researching your surroundings, asking for directions, or using technology like GPS to guide you
• Dealing with a sudden change, like a change in your work schedule, by assessing the situation, identifying potential impacts, and adapting your plans to accommodate the change.
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A guide to problem-solving techniques, steps, and skills

You might associate problem-solving with the math exercises that a seven-year-old would do at school. But problem-solving isn’t just about math — it’s a crucial skill that helps everyone make better decisions in everyday life or work.

Problem-solving involves finding effective solutions to address complex challenges, in any context they may arise.

Unfortunately, structured and systematic problem-solving methods aren’t commonly taught. Instead, when solving a problem, PMs tend to rely heavily on intuition. While for simple issues this might work well, solving a complex problem with a straightforward solution is often ineffective and can even create more problems.

In this article, you’ll learn a framework for approaching problem-solving, alongside how you can improve your problem-solving skills.

The 7 steps to problem-solving

When it comes to problem-solving there are seven key steps that you should follow: define the problem, disaggregate, prioritize problem branches, create an analysis plan, conduct analysis, synthesis, and communication.

1. Define the problem

Problem-solving begins with a clear understanding of the issue at hand. Without a well-defined problem statement, confusion and misunderstandings can hinder progress. It’s crucial to ensure that the problem statement is outcome-focused, specific, measurable whenever possible, and time-bound.

Additionally, aligning the problem definition with relevant stakeholders and decision-makers is essential to ensure efforts are directed towards addressing the actual problem rather than side issues.

2. Disaggregate

Complex issues often require deeper analysis. Instead of tackling the entire problem at once, the next step is to break it down into smaller, more manageable components.

Various types of logic trees (also known as issue trees or decision trees) can be used to break down the problem. At each stage where new branches are created, it’s important for them to be “MECE” – mutually exclusive and collectively exhaustive. This process of breaking down continues until manageable components are identified, allowing for individual examination.

The decomposition of the problem demands looking at the problem from various perspectives. That is why collaboration within a team often yields more valuable results, as diverse viewpoints lead to a richer pool of ideas and solutions.

3. Prioritize problem branches

The next step involves prioritization. Not all branches of the problem tree have the same impact, so it’s important to understand the significance of each and focus attention on the most impactful areas. Prioritizing helps streamline efforts and minimize the time required to solve the problem.

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4. Create an analysis plan

For prioritized components, you may need to conduct in-depth analysis. Before proceeding, a work plan is created for data gathering and analysis. If work is conducted within a team, having a plan provides guidance on what needs to be achieved, who is responsible for which tasks, and the timelines involved.

5. Conduct analysis

Data gathering and analysis are central to the problem-solving process. It’s a good practice to set time limits for this phase to prevent excessive time spent on perfecting details. You can employ heuristics and rule-of-thumb reasoning to improve efficiency and direct efforts towards the most impactful work.

6. Synthesis

After each individual branch component has been researched, the problem isn’t solved yet. The next step is synthesizing the data logically to address the initial question. The synthesis process and the logical relationship between the individual branch results depend on the logic tree used.

7. Communication

The last step is communicating the story and the solution of the problem to the stakeholders and decision-makers. Clear effective communication is necessary to build trust in the solution and facilitates understanding among all parties involved. It ensures that stakeholders grasp the intricacies of the problem and the proposed solution, leading to informed decision-making.

Exploring problem-solving in various contexts

While problem-solving has traditionally been associated with fields like engineering and science, today it has become a fundamental skill for individuals across all professions. In fact, problem-solving consistently ranks as one of the top skills required by employers.

Problem-solving techniques can be applied in diverse contexts:

• Individuals — What career path should I choose? Where should I live? These are examples of simple and common personal challenges that require effective problem-solving skills
• Organizations — Businesses also face many decisions that are not trivial to answer. Should we expand into new markets this year? How can we enhance the quality of our product development? Will our office accommodate the upcoming year’s growth in terms of capacity?
• Societal issues — The biggest world challenges are also complex problems that can be addressed with the same technique. How can we minimize the impact of climate change? How do we fight cancer?

Despite the variation in domains and contexts, the fundamental approach to solving these questions remains the same. It starts with gaining a clear understanding of the problem, followed by decomposition, conducting analysis of the decomposed branches, and synthesizing it into a result that answers the initial problem.

Real-world examples of problem-solving

Let’s now explore some examples where we can apply the problem solving framework.

Problem: In the production of electronic devices, you observe an increasing number of defects. How can you reduce the error rate and improve the quality?

Before delving into analysis, you can deprioritize branches that you already have information for or ones you deem less important. For instance, while transportation delays may occur, the resulting material degradation is likely negligible. For other branches, additional research and data gathering may be necessary.

Once results are obtained, synthesis is crucial to address the core question: How can you decrease the defect rate?

While all factors listed may play a role, their significance varies. Your task is to prioritize effectively. Through data analysis, you may discover that altering the equipment would bring the most substantial positive outcome. However, executing a solution isn’t always straightforward. In prioritizing, you should consider both the potential impact and the level of effort needed for implementation.

By evaluating impact and effort, you can systematically prioritize areas for improvement, focusing on those with high impact and requiring minimal effort to address. This approach ensures efficient allocation of resources towards improvements that offer the greatest return on investment.

Problem : What should be my next job role?

When breaking down this problem, you need to consider various factors that are important for your future happiness in the role. This includes aspects like the company culture, our interest in the work itself, and the lifestyle that you can afford with the role.

However, not all factors carry the same weight for us. To make sense of the results, we can assign a weight factor to each branch. For instance, passion for the job role may have a weight factor of 1, while interest in the industry may have a weight factor of 0.5, because that is less important for you.

By applying these weights to a specific role and summing the values, you can have an estimate of how suitable that role is for you. Moreover, you can compare two roles and make an informed decision based on these weighted indicators.

Key problem-solving skills

This framework provides the foundation and guidance needed to effectively solve problems. However, successfully applying this framework requires the following:

• Creativity — During the decomposition phase, it’s essential to approach the problem from various perspectives and think outside the box to generate innovative ideas for breaking down the problem tree
• Decision-making — Throughout the process, decisions must be made, even when full confidence is lacking. Employing rules of thumb to simplify analysis or selecting one tree cut over another requires decisiveness and comfort with choices made
• Analytical skills — Analytical and research skills are necessary for the phase following decomposition, involving data gathering and analysis on selected tree branches
• Teamwork — Collaboration and teamwork are crucial when working within a team setting. Solving problems effectively often requires collective effort and shared responsibility
• Communication — Clear and structured communication is essential to convey the problem solution to stakeholders and decision-makers and build trust

How to enhance your problem-solving skills

Problem-solving requires practice and a certain mindset. The more you practice, the easier it becomes. Here are some strategies to enhance your skills:

• Practice structured thinking in your daily life — Break down problems or questions into manageable parts. You don’t need to go through the entire problem-solving process and conduct detailed analysis. When conveying a message, simplify the conversation by breaking the message into smaller, more understandable segments
• Regularly challenging yourself with games and puzzles — Solving puzzles, riddles, or strategy games can boost your problem-solving skills and cognitive agility.
• Engage with individuals from diverse backgrounds and viewpoints — Conversing with people who offer different perspectives provides fresh insights and alternative solutions to problems. This boosts creativity and helps in approaching challenges from new angles

Final thoughts

Problem-solving extends far beyond mathematics or scientific fields; it’s a critical skill for making informed decisions in every area of life and work. The seven-step framework presented here provides a systematic approach to problem-solving, relevant across various domains.

Now, consider this: What’s one question currently on your mind? Grab a piece of paper and try to apply the problem-solving framework. You might uncover fresh insights you hadn’t considered before.

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Problem-Solving Strategies and Obstacles

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From deciding what to eat for dinner to considering whether it's the right time to buy a house, problem-solving is a large part of our daily lives. Learn some of the problem-solving strategies that exist and how to use them in real life, along with ways to overcome obstacles that are making it harder to resolve the issues you face.

What Is Problem-Solving?

In cognitive psychology , the term 'problem-solving' refers to the mental process that people go through to discover, analyze, and solve problems.

A problem exists when there is a goal that we want to achieve but the process by which we will achieve it is not obvious to us. Put another way, there is something that we want to occur in our life, yet we are not immediately certain how to make it happen.

Maybe you want a better relationship with your spouse or another family member but you're not sure how to improve it. Or you want to start a business but are unsure what steps to take. Problem-solving helps you figure out how to achieve these desires.

The problem-solving process involves:

• Discovery of the problem
• Deciding to tackle the issue
• Seeking to understand the problem more fully
• Researching available options or solutions
• Taking action to resolve the issue

Before problem-solving can occur, it is important to first understand the exact nature of the problem itself. If your understanding of the issue is faulty, your attempts to resolve it will also be incorrect or flawed.

Problem-Solving Mental Processes

Several mental processes are at work during problem-solving. Among them are:

• Perceptually recognizing the problem
• Representing the problem in memory
• Considering relevant information that applies to the problem
• Identifying different aspects of the problem
• Labeling and describing the problem

Problem-Solving Strategies

There are many ways to go about solving a problem. Some of these strategies might be used on their own, or you may decide to employ multiple approaches when working to figure out and fix a problem.

An algorithm is a step-by-step procedure that, by following certain "rules" produces a solution. Algorithms are commonly used in mathematics to solve division or multiplication problems. But they can be used in other fields as well.

In psychology, algorithms can be used to help identify individuals with a greater risk of mental health issues. For instance, research suggests that certain algorithms might help us recognize children with an elevated risk of suicide or self-harm.

One benefit of algorithms is that they guarantee an accurate answer. However, they aren't always the best approach to problem-solving, in part because detecting patterns can be incredibly time-consuming.

There are also concerns when machine learning is involved—also known as artificial intelligence (AI)—such as whether they can accurately predict human behaviors.

Heuristics are shortcut strategies that people can use to solve a problem at hand. These "rule of thumb" approaches allow you to simplify complex problems, reducing the total number of possible solutions to a more manageable set.

If you find yourself sitting in a traffic jam, for example, you may quickly consider other routes, taking one to get moving once again. When shopping for a new car, you might think back to a prior experience when negotiating got you a lower price, then employ the same tactics.

While heuristics may be helpful when facing smaller issues, major decisions shouldn't necessarily be made using a shortcut approach. Heuristics also don't guarantee an effective solution, such as when trying to drive around a traffic jam only to find yourself on an equally crowded route.

Trial and Error

A trial-and-error approach to problem-solving involves trying a number of potential solutions to a particular issue, then ruling out those that do not work. If you're not sure whether to buy a shirt in blue or green, for instance, you may try on each before deciding which one to purchase.

This can be a good strategy to use if you have a limited number of solutions available. But if there are many different choices available, narrowing down the possible options using another problem-solving technique can be helpful before attempting trial and error.

In some cases, the solution to a problem can appear as a sudden insight. You are facing an issue in a relationship or your career when, out of nowhere, the solution appears in your mind and you know exactly what to do.

Insight can occur when the problem in front of you is similar to an issue that you've dealt with in the past. Although, you may not recognize what is occurring since the underlying mental processes that lead to insight often happen outside of conscious awareness .

Research indicates that insight is most likely to occur during times when you are alone—such as when going on a walk by yourself, when you're in the shower, or when lying in bed after waking up.

How to Apply Problem-Solving Strategies in Real Life

If you're facing a problem, you can implement one or more of these strategies to find a potential solution. Here's how to use them in real life:

• Create a flow chart . If you have time, you can take advantage of the algorithm approach to problem-solving by sitting down and making a flow chart of each potential solution, its consequences, and what happens next.
• Recall your past experiences . When a problem needs to be solved fairly quickly, heuristics may be a better approach. Think back to when you faced a similar issue, then use your knowledge and experience to choose the best option possible.
• Start trying potential solutions . If your options are limited, start trying them one by one to see which solution is best for achieving your desired goal. If a particular solution doesn't work, move on to the next.
• Take some time alone . Since insight is often achieved when you're alone, carve out time to be by yourself for a while. The answer to your problem may come to you, seemingly out of the blue, if you spend some time away from others.

Obstacles to Problem-Solving

Problem-solving is not a flawless process as there are a number of obstacles that can interfere with our ability to solve a problem quickly and efficiently. These obstacles include:

• Assumptions: When dealing with a problem, people can make assumptions about the constraints and obstacles that prevent certain solutions. Thus, they may not even try some potential options.
• Functional fixedness : This term refers to the tendency to view problems only in their customary manner. Functional fixedness prevents people from fully seeing all of the different options that might be available to find a solution.
• Irrelevant or misleading information: When trying to solve a problem, it's important to distinguish between information that is relevant to the issue and irrelevant data that can lead to faulty solutions. The more complex the problem, the easier it is to focus on misleading or irrelevant information.
• Mental set: A mental set is a tendency to only use solutions that have worked in the past rather than looking for alternative ideas. A mental set can work as a heuristic, making it a useful problem-solving tool. However, mental sets can also lead to inflexibility, making it more difficult to find effective solutions.

How to Improve Your Problem-Solving Skills

In the end, if your goal is to become a better problem-solver, it's helpful to remember that this is a process. Thus, if you want to improve your problem-solving skills, following these steps can help lead you to your solution:

• Recognize that a problem exists . If you are facing a problem, there are generally signs. For instance, if you have a mental illness , you may experience excessive fear or sadness, mood changes, and changes in sleeping or eating habits. Recognizing these signs can help you realize that an issue exists.
• Decide to solve the problem . Make a conscious decision to solve the issue at hand. Commit to yourself that you will go through the steps necessary to find a solution.
• Seek to fully understand the issue . Analyze the problem you face, looking at it from all sides. If your problem is relationship-related, for instance, ask yourself how the other person may be interpreting the issue. You might also consider how your actions might be contributing to the situation.
• Research potential options . Using the problem-solving strategies mentioned, research potential solutions. Make a list of options, then consider each one individually. What are some pros and cons of taking the available routes? What would you need to do to make them happen?
• Take action . Select the best solution possible and take action. Action is one of the steps required for change . So, go through the motions needed to resolve the issue.
• Try another option, if needed . If the solution you chose didn't work, don't give up. Either go through the problem-solving process again or simply try another option.

You can find a way to solve your problems as long as you keep working toward this goal—even if the best solution is simply to let go because no other good solution exists.

Sarathy V. Real world problem-solving .  Front Hum Neurosci . 2018;12:261. doi:10.3389/fnhum.2018.00261

Dunbar K. Problem solving . A Companion to Cognitive Science . 2017. doi:10.1002/9781405164535.ch20

Stewart SL, Celebre A, Hirdes JP, Poss JW. Risk of suicide and self-harm in kids: The development of an algorithm to identify high-risk individuals within the children's mental health system . Child Psychiat Human Develop . 2020;51:913-924. doi:10.1007/s10578-020-00968-9

Rosenbusch H, Soldner F, Evans AM, Zeelenberg M. Supervised machine learning methods in psychology: A practical introduction with annotated R code . Soc Personal Psychol Compass . 2021;15(2):e12579. doi:10.1111/spc3.12579

Mishra S. Decision-making under risk: Integrating perspectives from biology, economics, and psychology . Personal Soc Psychol Rev . 2014;18(3):280-307. doi:10.1177/1088868314530517

Csikszentmihalyi M, Sawyer K. Creative insight: The social dimension of a solitary moment . In: The Systems Model of Creativity . 2015:73-98. doi:10.1007/978-94-017-9085-7_7

Chrysikou EG, Motyka K, Nigro C, Yang SI, Thompson-Schill SL. Functional fixedness in creative thinking tasks depends on stimulus modality .  Psychol Aesthet Creat Arts . 2016;10(4):425‐435. doi:10.1037/aca0000050

Huang F, Tang S, Hu Z. Unconditional perseveration of the short-term mental set in chunk decomposition .  Front Psychol . 2018;9:2568. doi:10.3389/fpsyg.2018.02568

National Alliance on Mental Illness. Warning signs and symptoms .

Mayer RE. Thinking, problem solving, cognition, 2nd ed .

Schooler JW, Ohlsson S, Brooks K. Thoughts beyond words: When language overshadows insight. J Experiment Psychol: General . 1993;122:166-183. doi:10.1037/0096-3445.2.166

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Problem-solving: Steps, strategies, and skills

By Alyssa Zacharias

Your team hits a bump in the road with a new client: They’d like to add extra objectives to the scope without changing the schedule. The mood grows tense as everyone frets about how to rearrange their calendars. 

One team member suggests breaking down the new scope into small, more manageable parts. One by one, you divide each deliverable into new tasks and prioritize them based on the team's calendar and resources. You push back non-urgent tasks and delegate others to different teams. Slowly, all the pieces start to fit together. What seemed like an impossible challenge is now a series of connected dots. The meeting wraps up with a clear and actionable solution, and everyone gets to work. 

This hypothetical scenario might sound too good to be true, but it’s well within your reach. It’s the perfect example of how establishing problem-solving steps can set your team up for success. Let’s explore how to prepare your team for the next project’s hurdles. 

What’s problem-solving? 

Problem-solving is a strategy-driven approach that uses logical thinking, creativity, and collaboration to analyze obstacles and build actionable solutions to overcome them. Life rarely goes exactly to plan, and problem-solving skills remove barriers that stop your team from reaching objectives when things go awry. 

You and your team’s ability to embrace different approaches to solving problems marks the difference between staying ahead or behind the curve. But problem-solving isn’t a single skill. Good problem-solvers pull from a list of soft skills, such as analytical thinking, flexibility, and curiosity — which are among the top 10 most sought-after job skills .  

Bringing problem-solvers onto the team is just the start. Nurturing a supportive environment that encourages teamwork, leadership, and the ability to make mistakes is essential for innovative solutions to serious roadblocks. After all, healthy work environments encourage out-of-the-box thinking and accountability that spawn effective solutions.

Problem-solving process: 6 key steps 

Problem-solving starts with carefully dissecting an issue, evaluating all its parts, and then brainstorming an action plan to rise above the challenge. Whether you’re working independently or collaborating with a big team, following a standard procedure can make the process more productive. 

Here are six steps to solve problems and get your project back on track: 

1. Define the problem

The first step might sound obvious, but figuring out how to solve a problem starts with a clear definition. No matter how big or small the issue is, laying it out as clearly as possible guides the rest of the process, pushing your brainstorming, collaboration, and solutions down the right path. Plus, a succinct definition can help you foresee potential project management risks and build a risk register to avoid more challenging situations in the future.  

You can start by asking yourself a few basic questions to understand the depth and scope of the issue: 

Who does this problem involve? Who’s equipped with the knowledge and skills to solve this problem? 

What’s the root cause? What other problems does it cause?

Where did this problem take place?

When did the problem start? When does it need a resolution?

Why does it impact workflows? Why do you need to solve this problem now?

Once you’ve dissected the issue, write it down. Putting pen to paper forces you to think through the obstacle, and the result can serve as a reference point as you work toward the solution. 

Be careful not to leave any room for ambiguity in your problem statement by identifying the specific situation and timing. Rather than “I don’t have enough time to complete a project,” write a definition like “I need to complete an important project within three days, but I have three other tasks due on the same day, which collectively require 20 hours of work.” A detailed problem statement provides a crystal clear picture of the problem, helping you be more productive during brainstorming and implementation.

2. Brainstorm possible solutions

With your clearly defined problem in hand, it’s time to get creative. Effective brainstorming focuses on quantity rather than quality. The intention is to build diverse options without overanalyzing them — that’ll come later. 

Brainstorm as many potential solutions as possible, no matter how quirky or out-of-the-box. Aim to generate a list of 10–15 possible paths and encourage your mind to wander, moving away from obvious solutions to potentially innovative ones. 

3. Consider all your alternatives

It may be tempting to immediately discard unfamiliar ideas and embrace others within your comfort zone. But as long as an idea directly addresses your problem, give it the benefit of the doubt. 

Map out every idea, including relevant details like costs, step-by-step process, time frames, and the people involved. If the idea doesn't align with your needs or resources, toss it. Order the remaining alternatives by preference and evaluate their advantages and disadvantages. 

4. Agree on a solution

With all the information in front of you, it’s time to decide on the best course of action. Narrow down all your choices, seeking out efficiency and practicality. For complex problems and solutions, managers and colleagues experienced in crisis management can offer valuable insights. 

5. Take action

After choosing the best solution, it’s time to implement it. Track progress throughout the entire process to avoid unexpected delays and unwelcome surprises. And consider using an issue tracker to analyze unexpected bumps in the road and learn from them — just be sure to leave room in the plan to adapt to challenges when necessary. 

6. Evaluate the outcome

Analyzing the success of your solution encourages learning from failures and promotes future success. Evaluate the effectiveness of the chosen solution and decide if a different course of action may be necessary. You might ask yourself some of the following questions: 

Was the problem solved within the expected timeframe?

Were any resources overused or wasted?

What was learned during the problem-solving process? 

Were there any communication breakdowns or conflicts? 

Will a policy or organizational change help prevent this problem from occurring in the future?

You may find you need to simplify the process even further. Using your insights, focus on the solution instead of the problem. Staying flexible and open-minded will help you rise to the next challenge. 

Problem-solving example

To understand how you can apply the problem-solving steps above, let’s look at a common problem for product, IT, and development teams: apps that crash when updates are rolled out. 

To clearly define the problem, the team collects user feedback and crash reports to pinpoint specific scenarios where the app fails. They discover that crashes most often occur on devices using old versions of the operating system. With this clear problem definition, they align on where to focus their efforts. 

Together, they brainstorm several solutions, including rolling back the update, creating a solution specifically for older operating systems, or rolling out a marketing campaign to convince users to update. 

After debating all the alternatives, they decide to develop a patch. Although it’s not the most time-effective solution, it won’t alienate users by rolling back features or forcing them to update. They might also take on extra initiatives along the way, like making the app less resource-intensive to run smoothly on more devices. 

Throughout the implementation, the team monitors feedback. Crash reports decrease significantly, and positive reviews increase. After achieving the desired outcome, the team performs regular diagnostics to spot room for improvement and prevent future mishaps.

4 problem-solving strategies

Learning different strategies to identify and solve problems empowers you to stay flexible and resilient, even in the most challenging circumstances. Here are four common problem-solving strategies to try out: 

Trial and error: There’s rarely a single “right” answer to your problem. A trial-and-error approach (or A/B testing) encourages your team to experiment with solutions and identify the best one. Of course, this is only productive if you have the necessary time and resources.

Working backward: Using your imagination, visualize your problem solved. Now, work backward, retracing each step to your current place. Involve team leaders in this process and share ideas until you have a solid plan of action.

Use an old solution: You don’t always have to reinvent the wheel. Think about how you’ve solved similar issues in the past. If one of your old solutions works, use it again. 

Draw it out: Visualizing every part of a problem isn’t always easy. Using fishbone diagrams, concept maps, or flowcharts ensures you make connections and account for every last detail. Plus, a diagram will make the roadblock easier to understand when you address it with the rest of the team. But don’t tackle this work alone — the more heads you involve, the more perspectives you can draw upon. Someone else at the table will likely think of something you missed.

Problem-solving skills

Effective problem-solving means drawing upon several soft skills in your tool belt. Here are ten of the most valuable skills for overcoming obstacles:

Critical thinking

Adaptability

Collaboration

Effective communication 

Active listening

Persistence

Decision-making

Solve your next problem with Notion

Whether big or small, incorporating time-tested problem-solving steps to overcome challenges will help your team overcome future barriers to success. Try different techniques, like SWOT Analysis , to adapt to the next challenging situation swiftly and effectively. 

You can assist your problem-solving efforts with Notion templates for support task lists and reporting bugs . Plus, you can — and should — use Notion’s issue tracker to monitor the action plan you choose to put in place.

Keep reading

7 idea generation methods for out-of-the-box thinking

Navigating scale: a framework for leading product teams through growth

5 decision-making models to streamline collaboration and reach success

Turn ideas into reality with an agile engineering design process

A comprehensive guide to writing problem statements

Handle roadblocks faster with a root cause analysis

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How to Solve Problems

• Laura Amico

To bring the best ideas forward, teams must build psychological safety.

Teams today aren’t just asked to execute tasks: They’re called upon to solve problems. You’d think that many brains working together would mean better solutions, but the reality is that too often problem-solving teams fall victim to inefficiency, conflict, and cautious conclusions. The two charts below will help your team think about how to collaborate better and come up with the best solutions for the thorniest challenges.

• Laura Amico is a former senior editor at Harvard Business Review.

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Problem Solving Steps That Will Get You What You Want

Updated: June 19, 2024

Published: April 20, 2020

In every aspect of life, problems are bound to arise. In a workplace, problems can come in the form of client complaints or issues with teams. In a school setting, you may face problems with learning or teaching. And, in personal relationships, problems may take the most complex shapes and forms. Mastering problem solving steps can help you succeed in your career and more.

While every challenge is unique in its nature, there are a few methods to problem solving that are worthwhile to learn.

What is Problem Solving?

The four basic steps to problem solving are:

1. Define the Problem

It’s common to conflate symptoms of a problem with the problem itself. When understanding what the root of the problem is, be sure to ask the right questions. If you’re problem solving in a workplace, get team feedback. If you’re problem solving in school, ask for the help of other students.

2. Create Alternatives

Once you know the problem you’re facing, it’s good to consider possible solutions. Often, there are a variety of solutions to the same problem. Be sure to exhaust all possibilities. This is another step where feedback and teamwork is useful.

3. Choose a Solution

Assess which solution will work best for those involved. If it’s in a business, then you’ll likely have to address the costs and benefits of any given solution. For problem solving in school settings, you may want to ask professors or mentors what they think will be the most effective.

4. Implement the Solution

Once you’ve chosen the best solution to a problem, you can implement it. If more problems arise, you will have to solve the problem again. But don’t give up! Overcoming challenges only makes you stronger.

What are Problem Solving Skills?

While problem solving is a skill in itself, it also intersects with other skills. These skills include:

Active Listening

There’s a difference between hearing and actively listening. Active listening requires the listener to give undivided attention to the speaker. By using active listening, you maximize problem solving skills because you can actually understand the problem when someone explains it.

Analytical skills are crucial for problem solving. Everyone brings a different opinion and understanding of a problem to the table. By critically thinking about what’s actually happening, you can create the best solutions.

In businesses, big data is becoming everything. Using data and research, you can prevent problems before they even arise.

Sometimes, when facing a problem, you will also have constraints. In fact, the constraints could be what’s causing the problem. Utilizing creativity can help to overcome such challenges by thinking outside the box.

Communication

Talking about problems and accurately describing their roots will allow for contributions from your team. In this way, being able to properly communicate can help to hasten problem solving.

Decision-Making

Since challenges can have multiple solutions, you will need to know how to make a decision to implement the proper solution.

Team-Building

There are not many issues in life that require someone to be alone. Because of this, having a team with a strong foundation will help better address issues when they arise.

Photo by  Austin Distel  on  Unsplash

Problem solving process: a 7-step process.

The following problem solving process is especially effective in businesses. When facing a challenge of any kind, leaders can rely on this method to come to a solution.

1. Identify the Issues

Different people may have different views on an issue. To identify the issues, allow everyone affected to share what they think is the problem.

2. Understand Interests

This is a critical step that is often overlooked. Once everyone has shared their views on a situation, it’s useful to analyze why they feel this way about it. In this step, you must be accepting of everyone’s differences. Understanding interests accurately also relies on active listening. By understanding interests, you will be able to better choose a solution that satisfies everyone’s needs.

3. Define the Problem

Defining the problem can easily be conflated by emotion. To efficiently solve problems, you should be objective rather than subjective. No matter if a problem is small like choosing what to eat or large like choosing your major in college , defining a problem accurately is the basis of solving it properly.

The Kipling Method: A well-known method to define a problem comes from Rudyard Kipling, a famous poet. The 6 necessary elements to describe a problem include:

• What is the problem?
• Why is it important to fix the problem?
• When did the problem start? What is the deadline to fix it?
• How did the problem begin? What’s its cause?
• Where is the problem happening?
• Who is affected by it?

4. Define the Goals

To solve a problem, you need to know what the goals are. In a team, it’s important that the goal is communicated. This way, everyone can work together to achieve the desired outcome.

5. Generate Solutions

Many times, a problem will have multiple solutions (unless it’s math)! To generate solutions, you can try these various methods:

• Brainstorm: Allow everyone (even yourself) to share opinions on what they think can be a useful solution. Don’t shut down ideas in this stage. First, let everything come up with and then analyze what is actually feasible or practical.
• Divide: Sometimes, problems are so big that they feel overwhelming and can lead to the fear of making a decision at all. Try to break down problems into smaller pieces to divide and conquer it in steps.
• Means-Ends Analysis: To achieve a particular goal, you can work backwards. For example, you may want to become a software engineer. For this goal, you want to earn a degree in Computer Science , but the problem is affordability . With the goal of earning your higher education, you can think of alternative solutions like an online and tuition-free education (the University of the People). In this way, you’ve taken the outcome and worked backwards to find a solution.
• Trial and Error: Problem solving often includes failure — but trial and error can lead to the best solutions. You have to be open to trying different solutions until you reach the right one through trial and error.

6. Evaluating the Best Solution

When assessing multiple solutions for a given problem, you obviously want to choose the best one. Here are some ways to do so.

• Eliminate Early: Ineffective solutions should be removed early on. Sometimes, it’s obvious what won’t work. If not, define parameters and budgets. If something is too expensive to implement, then it can quickly be removed as a solution.
• Develop a Decision Matrix: You can use a decision matrix to see solutions visually. You can create a scale, for example using the ratings 1-10. Then you can assign a percentage of importance to each criteria. Criteria can include: timeliness, cost, risk, manageability, for example. In this way, you can see what solution will be the best by creating this value system.
• Implement and Follow Up: Trust your analysis and, once you choose a solution, implement it. Be sure to track and measure if it’s helping to achieve your desired goals.

7. Document

In a business setting, there are so many moving parts. It’s good practice to document problems and solutions to gauge their success. It also creates a history that one can refer back to down the line when the next problem comes to light.

Advantages of a Problem Solving Process

Having a problem solving process in place helps to alleviate stress. It also can provide the following benefits:

• There is consistency across an organization for how to manage problems
• The process promotes collaboration and teamwork
• The decision-process is informed, and therefore easier
• The solutions are rational and objective

Photo by  Wonderlane  on  Unsplash

Activities and games to boost problem solving skills.

While problems themselves aren’t fun, there are fun ways to boost problem solving skills. These skills can be honed through games. Some problem solving games and ideas to practice to boost such skills include:

• Build a tower
• Scavenger hunts
• Escape rooms
• Human circle

Problem solving is not a one-size-fits-all situation. In different settings and with different people, problems look different. That’s because everyone approaches challenges from a different perspective.

However, there are basic needs in optimizing a problem solving process through problem solving steps. When facing any issue in your life, practice a positive mindset and start by defining the problem. By asking problem solving questions, you can generate solutions alone or alongside a supportive team.

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Problem solving techniques: Steps and methods

Posted on May 29, 2019

Constant disruption has become a hallmark of the modern workforce and organisations want problem solving skills to combat this. Employers need people who can respond to change – be that evolving technology, new competitors, different models for doing business, or any of the other transformations that have taken place in recent years.

In addition, problem solving techniques encompass many of the other top skills employers seek . For example, LinkedIn’s list of the most in-demand soft skills of 2019 includes creativity, collaboration and adaptability, all of which fall under the problem-solving umbrella.

Despite its importance, many employees misunderstand what the problem solving method really involves.

What constitutes effective problem solving?

Effective problem solving doesn’t mean going away and coming up with an answer immediately. In fact, this isn’t good problem solving at all, because you’ll be running with the first solution that comes into your mind, which often isn’t the best.

Instead, you should look at problem solving more as a process with several steps involved that will help you reach the best outcome. Those steps are:

• Define the problem
• List all the possible solutions
• Evaluate the options
• Select the best solution
• Create an implementation plan
• Communicate your solution

Let’s look at each step in a little more detail.

1. Define the problem

The first step to solving a problem is defining what the problem actually is – sounds simple, right? Well no. An effective problem solver will take the thoughts of everyone involved into account, but different people might have different ideas on what the root cause of the issue really is. It’s up to you to actively listen to everyone without bringing any of your own preconceived notions to the conversation. Learning to differentiate facts from opinion is an essential part of this process.

An effective problem solver will take the opinions of everyone involved into account

The same can be said of data. Depending on what the problem is, there will be varying amounts of information available that will help you work out what’s gone wrong. There should be at least some data involved in any problem, and it’s up to you to gather as much as possible and analyse it objectively.

2. List all the possible solutions

Once you’ve identified what the real issue is, it’s time to think of solutions. Brainstorming as many solutions as possible will help you arrive at the best answer because you’ll be considering all potential options and scenarios. You should take everyone’s thoughts into account when you’re brainstorming these ideas, as well as all the insights you’ve gleaned from your data analysis. It also helps to seek input from others at this stage, as they may come up with solutions you haven’t thought of.

Depending on the type of problem, it can be useful to think of both short-term and long-term solutions, as some of your options may take a while to implement.

3. Evaluate the options

Each option will have pros and cons, and it’s important you list all of these, as well as how each solution could impact key stakeholders. Once you’ve narrowed down your options to three or four, it’s often a good idea to go to other employees for feedback just in case you’ve missed something. You should also work out how each option ties in with the broader goals of the business.

There may be a way to merge two options together in order to satisfy more people.

4. Select an option

Only now should you choose which solution you’re going to go with. What you decide should be whatever solves the problem most effectively while also taking the interests of everyone involved into account. There may be a way to merge two options together in order to satisfy more people.

5. Create an implementation plan

At this point you might be thinking it’s time to sit back and relax – problem solved, right? There are actually two more steps involved if you want your problem solving method to be truly effective. The first is to create an implementation plan. After all, if you don’t carry out your solution effectively, you’re not really solving the problem at all. 

Create an implementation plan on how you will put your solution into practice. One problem solving technique that many use here is to introduce a testing and feedback phase just to make sure the option you’ve selected really is the most viable. You’ll also want to include any changes to your solution that may occur in your implementation plan, as well as how you’ll monitor compliance and success.

6. Communicate your solution

There’s one last step to consider as part of the problem solving methodology, and that’s communicating your solution . Without this crucial part of the process, how is anyone going to know what you’ve decided? Make sure you communicate your decision to all the people who might be impacted by it. Not everyone is going to be 100 per cent happy with it, so when you communicate you must give them context. Explain exactly why you’ve made that decision and how the pros mean it’s better than any of the other options you came up with.

Prove your problem solving skills with Deakin

Employers are increasingly seeking soft skills, but unfortunately, while you can show that you’ve got a degree in a subject, it’s much harder to prove you’ve got proficiency in things like problem solving skills. But this is changing thanks to Deakin’s micro-credentials. These are university-level micro-credentials that provide an authoritative and third-party assessment of your capabilities in a range of areas, including problem solving. Reach out today for more information .

How to Solve Problems Like an Expert

It's not so much what you know as how easily you can retrieve what you know..

Posted September 7, 2013

You have a problem when your current situation differs from your desired goal. You want to be rich, but your checking account balance is circling the drain. You want to date that gorgeous person, but you get tongue-tied whenever you even think about it. You are running late for work, and your car won’t start. In each case, what you want and what you have are decidedly different.

Problem solving is nothing more and nothing less searching for means to reduce the differences between your goal state and your current state. Yes, that’s right: All problem solving, at bottom, is search. When there is a clear procedure that will take you from the one to the other, we call that a well-defined problem. Making scrambled eggs is a well-defined problem. For the first, you simply follow a recipe, and voila, you’ve got breakfast.

If there is no clear procedure, we call that an ill-defined problem. Unfortunately, most of life’s important problems are ill defined. How do you make enough money to save for retirement , how do you avoid war, or how do you get that girl or guy to go out with you? These are all ill-defined problems because they don’t have clear goal states (how much is “enough” for retirement?) or they don’t have clear solution paths (how do you attract the interest of someone you find attractive?).

In 1945, the brilliant mathematician, George Pólya (1887–1985) wrote the quintessential text for solving problems, aptly titled How to Solve It. Here is how he summarized the problem-solving process.

1. First, make sure you understand the problem. You do this by developing a representation of the essential aspects of the problem. You do that by searching your knowledge base for information that seems to you to be solution-relevant.

2. After understanding, then make a plan for solving the problem. This will also usually involve searching one’s knowledge base for solutions that are appropriate for the problem as represented.

3. Carry out the plan by executing your solutions.

4. Look back on your work and ask “how could it be better?”

That is how it should be done. But most people make one huge mistake that derails the entire process, making it far less likely that they will succeed. What is that mistake?

They skip the first step.

Regardless of the domain, inexperienced problem-solvers tend to jump right to the solution stage of problem solving, with typically disastrous consequences. They often use a trial-and-error strategy in which the first solution that comes to mind is put into play. Because they didn’t take the time to fully understand the problem, their solution attempts fail when foreseeable glitches arise.

In contrast, experts tend to spend more time developing a full understanding of the problem, comparing what they currently know about the problem with what they need to know in order to get a complete picture of the situation. Because they spend more time in the problem representation stage, they are more likely to derive successful solutions, and to spend less time overall in generating a successful solution.

Here are three tips for executing step one like an expert.

1. Organize knowledge correctly. Often, novices have all the knowledge they need to solve the problem at hand. They just can’t get to it because their knowledge is organized in ways that make it difficult to see the connection between the current problem and what they already know.

Experts organize their knowledge in problem schemas that include relevant information about a type of problem and the procedures for solving problems of that type. This means that when experts think about problems, relevant information is automatically activated in memory , along with relevant solution procedures. In contrast, when novices think about a problem, their knowledge is too general and too scattered throughout memory, making problem-solving a tedious trial-and-error search. For example, a novice salesperson will focus on the general goal of “make the sale”, and will apply sales techniques in willy-nilly or fixed fashion to reach that goal. An experienced salesperson will focus on the specific goal of understanding what the customer needs and wants, and in developing a trust relationship with the customer. As a result, the experienced salesperson spends less time “working” the customer or showing them things in which they have no interest.

2. Ask the right questions. If you’ve ever done a Google search, you know that the quality of the search results depends entirely on the quality of the keywords you use. Garbage in, garbage out. This in a nutshell, is the key to developing a strong understanding of a problem—asking the right questions.

Experts are more likely to ask the right questions because their domain-specific knowledge is organized more efficiently. Continuing with the previous example, an expert salesperson’s schema is organized around understanding customer wants and needs. As a result, he or she will spend more time asking specific questions about those needs and wants, and then tailoring subsequent choices to match the answers given. Sometimes the customer isn’t aware that there are product features that may be attractive to them. For example, they may focus on price yet be unaware that a higher priced item carries a better warranty. Because the salesperson has taken the time to impress upon the customer that their needs and wants matter, a relationship of trust is established that makes it easier for the salesperson to introduce these relevant features without putting the customer off. In contrast, novice salespeople will often deluge the customer with more product features than they can possibly remember and process, or will try hard-sell techniques that create an atmosphere of distrust .

3. Work forward from known to unknown. Because of the way expert knowledge is organized, experts solve problems by working forward from the information given (or information obtained) to arrive at a viable solution. Novices, on the other hand, tend to work backwards because they are focused more at arriving at a quick solution that at ensuring that they fully understand the problem. As a result, the typically have incomplete problem-solving schemas that are full of irrelevant information. This slows down the problem-solving process, and makes it less likely that a viable solution will be reached—or remembered!

For three more tips on how to be a better problem solver, see this article Dr. Art Markman.

References: Pólya, George (1957). How to Solve It. Garden City, NY: Doubleday.

Dr. Denise Cummins is a Fellow of the Association for Psychological Science, and the author of Good Thinking: Seven Powerful Ideas That Influence the Way We Think (2012, Cambridge University Press).

Denise Dellarosa Cummins, Ph.D. , is the author of Good Thinking, The Historical Foundations of Cognitive Science , and Evolution of Mind.

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Problem management: 8 steps to better problem solving

Problem management is an 8 step framework most commonly used by IT teams. You can use problem management to solve for repeating major incidents. By organizing and structuring your problem solving, you can more effectively get to the root cause of high-impact problems—and devise a solution. Solving the root cause prevents recurrence and creates a repeatable solution to use on similar errors in the future.

In an IT department, errors and mishaps are part of the job. You can't always control these problems, but you can control how you respond to them with problem management. Problem management helps you solve larger problems and reduce the risk that they’ll happen again by identifying all connected problems, solving them, and planning for the future.

What is problem management?

Problem management is an 8 step framework most commonly used by IT teams. Your team can use problem management to solve for repeating major incidents. By organizing and structuring your problem solving, you can more effectively get to the root cause of high-impact problems—and devise a solution. Problem management is a process—used mostly by IT teams—to identify, react, and respond to issues. It’s not for every problem, but it’s a useful response when multiple major incidents occur that cause large work interruptions. Unlike problem solving, problem management goes beyond the initial incident to discover and dissect the root causes, preventing future incidents with permanent solutions.

The goals of problem management are to:

Prevent problems before they start.

Solve for repetitive errors.

Lessen each incident’s impact. 

Problem management vs. incident management 

Example: Someone leaves their unprotected laptop in a coffee shop, causing a security breach. The security team can use incident management to solve for this one, isolated event. In this case, the team could manually shut down the accounts connected to that laptop. If this continues to happen, IT would use problem management to solve the root of this issue—perhaps installing more security features on each company laptop so that if employees lose them, no one else can access the information.

Problem management vs. problem solving

While similar in name, problem management differs slightly from problem-solving. Problem management focuses on every aspect of the incident—identifying the root cause of the problem, solving it, and prevention. Problem solving is, as the name implies, focused solely on the solution step. 

Example: You’re launching a new password management system when it crashes—again. You don’t know if anything leaked, but you know it could contain confidential information. Plus, it’s happened before. You start the problem management process to ensure it doesn’t happen again. In that process, you’ll use problem solving as a step to fix the issue. In this case, perhaps securing confidential information before you try to launch a new software.

Problem management vs. change management 

Change management targets large transitions within your workplace, good and bad. These inevitable changes aren’t always negative, so you can’t always apply problem management as a solution. That’s where change management comes in—a framework that helps you adjust to any new scenario.

Example: Your company is transitioning to a new cloud platform. The transition happens incident-free—meaning you won’t need problem management—but you can ease the transition by implementing some change management best practices. Preparing and training team members in the new software is a good place to start.

Problem management vs. project management

Project management is the framework for larger collections of work. It’s the overarching method for how you work on any project, hit goals, and get results. You can use project management to help you with problem management, but they are not the same thing. Problem management and project management work together to solve issues as part of your problem management process.

Example: During problem management, you uncover a backend security issue that needs to be addressed—employees are using storage software with outdated security measures. To solve this, you create a project and outline the tasks from start to finish. In this case, you might need to alert senior executives, get approval to remove the software, and alert employees. You create a project schedule with a defined timeline and assign the tasks to relevant teams. In this process, you identified a desired outcome—remove the unsafe software—and solved it. That’s project management.

The 8 steps of problem management

It’s easy to get upset when problems occur. In fact, it’s totally normal. But an emotional response is not always the best response when faced with new incidents. Having a reliable system—such as problem management—removes the temptation to respond emotionally. Proactive project management gives your team a framework for problem solving. It’s an iterative process —the more you use it, the more likely you are to have fewer problems, faster response times, and better outputs. 

1. Identify the problem

During problem identification, you’re looking at the present—what’s happening right now? Here, you’ll define what the incident is and its scale. Is this a small, quick-fix, or a full overhaul? Consider using problem framing to define, prioritize, and understand the obstacles involved with these more complex problems. 

2. Diagnose the cause

Use problem analysis or root cause analysis to strategically look at the cause of a problem. Follow the trail of issues all the way back to its beginnings.

To diagnose the underlying cause, you’ll want to answer:

What factors or conditions led to the incident?

Do you see related incidents? Could those be coming from the same source?

Did someone miss a step? Are processes responsible for this problem?

3. Organize and prioritize

Now it’s time to build out your framework. Use an IT project plan to organize information in a space where everyone can make and see updates in real time. The easiest way to do this is with a project management tool where you can input ‌tasks, assign deadlines, and add dependencies to ensure nothing gets missed. To better organize your process, define:

What needs to be done? 

Who’s responsible for each aspect? If no one is, can we assign someone? 

When does each piece need to be completed?

What is the final number of incidents related to this problem?

Are any of these tasks dependent on another one? Do you need to set up dependencies ?

What are your highest priorities? How do they affect our larger business goals ? 

How should you plan for this in the future?

4. Create a workaround

If the incident has stopped work or altered it, you might need to create a workaround. This is not always necessary, but temporary workarounds can keep work on track and avoid backlog while you go through the problem management steps. When these workarounds are especially effective, you can make them permanent processes.

5. Update your known error database

Every time an incident occurs, create a known error record and add it to your known error database (KEDB). Recording incidents helps you catch recurrences and logs the solution, so you know how to solve similar errors in the future. 

6. Pause for change management (if necessary)

Larger, high-impact problems might require change management. For example, if you realize the problem’s root cause is a lack of staff, you might dedicate team members to help. You can use change management to help them transition their responsibilities, see how these new roles fit in with the entire team, and determine how they will collaborate moving forward.

7. Solve the problem

This is the fun part—you get to resolve problems. At this stage, you should know exactly what you’re dealing with and the steps you need to take. But remember—with problem management, it’s not enough to solve the current problem. You’ll want to take any steps to prevent this from happening again in the future. That could mean hiring a new role to cover gaps in workflows , investing in new softwares and tools, or training staff on best practices to prevent these types of incidents.

Read: Turn your team into skilled problem solvers with these problem-solving strategies

8. Reflect on the process

The problem management process has the added benefit of recording the process in its entirety, so you can review it in the future. Once you’ve solved the problem, take the time to review each step and reflect on the lessons learned during this process. Make note of who was involved, what you needed, and any opportunities to improve your response to the next incident. After you go through the problem management process a few times and understand the basic steps, stakeholders, workload, and resources you need, create a template to make the kickoff process easier in the future.

5 benefits of problem management

Problem management helps you discover every piece of the problem—from the current scenario down to its root cause. Not only does this have an immediate positive impact on the current issue at hand, it also promotes collaboration and helps to build a better product overall. 

Here are five other ways ‌problem management can benefit your team:

Avoids repeat incidents. When you manage the entire incident from start to finish, you will address the foundational problems that caused it. This leads to fewer repeat incidents.

Boosts cross-functional collaboration. Problem management is a collaborative process. One incident might require collaboration from IT, the security team, and legal. Depending on the level of the problem, it might trickle all the way back down to the product or service team, where core changes need to be made.

Creates a better user experience. It’s simple—the fewer incidents you have, the better your customer’s experience will be. Reducing incidents means fewer delays, downtime, and frustrations for your users, and a higher rate of customer satisfaction.

Improves response time. As you develop a flow and framework with a project management process, you’ll be better equipped to handle future incidents—even if they’re different scenarios.

Organizes problem solving. Problem management provides a structured, thoughtful approach to solving problems. This reduces impulsive responses and helps you keep a better problem record of incidents and solutions.

Problem management leads to better, faster solutions

IT teams will always have to deal with incidents, but they don’t have to be bogged down by them. That’s because problem management works. Whether you employ a full problem management team or choose to apply these practices to your current IT infrastructure, problem management—especially when combined with a project management tool—saves you time and effort down the road.

With IT project plans, we’ve made it easier than ever to track your problem management work in a shared tool. Try our free IT project template to see your work come together, effortlessly.

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How to create a CRM strategy: 6 steps (with examples)

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Write better AI prompts: A 4-sentence framework

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8-step problem solving process, organizational effectiveness.

121 University Services Building, Suite 50 Iowa City , IA 52242-1911 United States

Step 1: Define the Problem

• What is the problem?
• How did you discover the problem?
• When did the problem start and how long has this problem been going on?
• Is there enough data available to contain the problem and prevent it from getting passed to the next process step? If yes, contain the problem.

Step 2: Clarify the Problem

• What data is available or needed to help clarify, or fully understand the problem?
• Is it a top priority to resolve the problem at this point in time?
• Are additional resources required to clarify the problem? If yes, elevate the problem to your leader to help locate the right resources and form a team. 
•  Consider a Lean Event (Do-it, Burst, RPI, Project).
• ∙Ensure the problem is contained and does not get passed to the next process step.

Step 3: Define the Goals

• What is your end goal or desired future state?
• What will you accomplish if you fix this problem?
• What is the desired timeline for solving this problem?

Step 4: Identify Root Cause of the Problem

• Identify possible causes of the problem.
• Prioritize possible root causes of the problem.
• What information or data is there to validate the root cause?

Step 5: Develop Action Plan

• Generate a list of actions required to address the root cause and prevent problem from getting to others.
• Assign an owner and timeline to each action.
• Status actions to ensure completion.

Step 6: Execute Action Plan

• Implement action plan to address the root cause.
• Verify actions are completed.

Step 7: Evaluate the Results

• Monitor and Collect Data.
• Did you meet your goals defined in step 3? If not, repeat the 8-Step Process. 
• Were there any unforeseen consequences?
• If problem is resolved, remove activities that were added previously to contain the problem.

Step 8: Continuously Improve

• Look for additional opportunities to implement solution.
• Ensure problem will not come back and communicate lessons learned.
• If needed, repeat the 8-Step Problem Solving Process to drive further improvements.

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• The algebra section allows you to expand, factor or simplify virtually any expression you choose. It also has commands for splitting fractions into partial fractions, combining several fractions into one and cancelling common factors within a fraction.
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Helping our customers through the CrowdStrike outage

Jul 20, 2024 | David Weston - Vice President, Enterprise and OS Security

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On July 18, CrowdStrike, an independent cybersecurity company, released a software update that began impacting IT systems globally. Although this was not a Microsoft incident, given it impacts our ecosystem, we want to provide an update on the steps we’ve taken with CrowdStrike and others to remediate and support our customers.  

Since this event began, we’ve maintained ongoing communication with our customers, CrowdStrike and external developers to collect information and expedite solutions. We recognize the disruption this problem has caused for businesses and in the daily routines of many individuals. Our focus is providing customers with technical guidance and support to safely bring disrupted systems back online. Steps taken have included:  

• Engaging with CrowdStrike to automate their work on developing a solution.   CrowdStrike has recommended a workaround to address this issue and has also issued a public statement. Instructions to remedy the situation on Windows endpoints were posted on the Windows Message Center .   
• Deploying hundreds of Microsoft engineers and experts to work directly with customers to restore services.   
• Collaborating with other cloud providers and stakeholders, including Google Cloud Platform (GCP) and Amazon Web Services (AWS), to share awareness on the state of impact we are each seeing across the industry and inform ongoing conversations with CrowdStrike and customers.  
• Quickly posting manual remediation documentation and scripts found here .
• Keeping customers informed of the latest status on the incident through the Azure Status Dashboard here .  

We’re working around the clock and providing ongoing updates and support. Additionally, CrowdStrike has helped us develop a scalable solution that will help Microsoft’s Azure infrastructure accelerate a fix for CrowdStrike’s faulty update. We have also worked with both AWS and GCP to collaborate on the most effective approaches.    

While software updates may occasionally cause disturbances, significant incidents like the CrowdStrike event are infrequent. We currently estimate that CrowdStrike’s update affected 8.5 million Windows devices, or less than one percent of all Windows machines. While the percentage was small, the broad economic and societal impacts reflect the use of CrowdStrike by enterprises that run many critical services.  

This incident demonstrates the interconnected nature of our broad ecosystem — global cloud providers, software platforms, security vendors and other software vendors, and customers. It’s also a reminder of how important it is for all of us across the tech ecosystem to prioritize operating with safe deployment and disaster recovery using the mechanisms that exist. As we’ve seen over the last two days, we learn, recover and move forward most effectively when we collaborate and work together. We appreciate the cooperation and collaboration of our entire sector, and we will continue to update with learnings and next steps.  

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How to fix CrowdStrike BSODs in three minutes — fix requires manual changes, but they are simple

Eight steps to get you back on track.

If your machines have been impacted by the recent CrowdStrike outage , then this is the how-to for you. Users across the globe have been impacted by the infamous Blue Screen of Death (BSoD), triggered by CrowdStrike’s update of its Falcon Sensor application. An application designed to protect your machines from malicious threats is now the source of one of the largest outages in recent memory. Below we have instructions that can fix the issue in just a few moments.

The official fix, as detailed below, comes from CrowdStrike and effectively sees us regressing the update to a previous working state. Whether this will be automated in the future remains to be seen. 

If you have been affected by the CrowdStrike outage, here are the steps to fix it. Note that these steps must be completed for every affected machine. At the time of writing, no automated service can do this, so your sysadmin or IT support team will be busy for the next few days.

• Boot your Windows system into safe mode or the Windows Recovery Environment (winRE)by first powering up your machine until a manufacturer's logo is visible. Press and hold the power button for ten seconds to turn off the machine. Repeat this process once more
• Press the power button again to power up and the machine will boot to the winRE.
• From the option menu select Troubleshoot >> Advanced Options >> Startup Settings >> Restart.
• Select option 5 or press F5 to restart the machine in safe mode with Networking.
• Wait for the machine to boot into the safe mode desktop.
• Open the File Manager and navigate to C:\Windows\System32\drivers\CrowdStrike
• Look for and delete any files that match the pattern "C-00000291*.sys"
• Reboot as normal.

You should now be able to boot into and use your Windows PC as normal.

The IT world is currently reeling from this outage, with many questioning how this issue made it to production, when it should’ve been tested before release. This outage may also force companies to add a staging step to their update management policies, testing the updates in an isolated environment before they are pushed live.

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Les Pounder is an associate editor at Tom's Hardware. He is a creative technologist and for seven years has created projects to educate and inspire minds both young and old. He has worked with the Raspberry Pi Foundation to write and deliver their teacher training program "Picademy".

Microsoft's EU agreement means it will be hard to avoid CrowdStrike-like calamities in the future

Microsoft releases CrowdStrike Recovery Tool — admits 8.5 million Windows devices were affected by the BSOD issue

Intel finally announces a solution for CPU crashing errors — claims elevated voltages are the root cause; patch coming by mid-August [Updated]

• JamesJones44 Only use Windows for gaming and the problem was fixed before it began ;) Reply
• elforeign Thank you! Not affected by the system outage, but this is what the world needs. Clear instructions to solve a problem. Reply
• NinjaNerd56 Amen. No drama, just here’s how. Reply

NinjaNerd56 said: Amen. No drama, just here’s how.

• vanadiel007 Blows my mind banks and a whole bunch of others are just applying updates across the board without first testing them in house to ensure they will not cause issues. I mean, they were lucky this was not a virus or backdoor that slipped it's way into the update process. Totally unacceptable that companies just update their machines without checking anything and just blindly trust updates. Reply
• bill001g Sounds like it is much more complex if you have bitlocker on it. Can you even think to be the guy who walks into a datacenter with cabinets as far as you can see with multiple server per cabinet and know you have to physically touch every device.....even if the fix is "easy" Reply

sepuko said: Unles you're the poor IT guy who needs to do it on 10s of thousands of pcs, vms, atms and kiosks, this solution is ludicrous, it will cost companies A LOT.

• mac_angel Doesn't work for me. Fiance works for Roger's Communications remotely. I can't get her laptop to boot into safe mode at all. I was given the recovery key and Admin password from their IT to try, but no luck. no access to the BIOS as of yet ( to get into Boot Options). I didn't get that password from them. A level 2 tech should be calling at some point, but not expecting it to be today. Reply
• rgd1101 what the laptop? what os? yeah is not that simple. business pc/laptop usually lockdown. user won't have admin access to get to that crowdstrike folder. for remote they will have to get the admin account/password to delete a file. and that is without bitlocker. Reply
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CrowdStrike announces Microsoft outage workaround. How to deal with the Blue Screen of Death.

Editor's note: Check out our oft-updated live blog for all new developments about the Microsoft/CrowdStrike outage

Windows computers around the world are being hit by the dreaded Blue Screen of Death (BSOD) thanks to an outage caused by services provided by cybersecurity firm CrowdStrike. The issue has impacted everyone from banks to airlines, with flights grounded, grocery carts abandoned, and productivity even lower than usual for a Friday.

Fortunately, CrowdStrike has since announced at 2:30 a.m. ET that it has identified the update causing the issue and rolled it back. The company also offered a workaround for anyone having problems :

"Boot Windows into Safe Mode or the Windows Recovery Environment

"Navigate to the C:\Windows\System32\drivers\CrowdStrike directory

"Locate the file matching 'C-0000029*.sys', and delete it.

"Boot the host normally."

Of course, having to do this for every single computer in multiple companies across the globe is still likely to take some time.

"CrowdStrike is actively working with customers impacted by a defect found in a single content update for Windows hosts," CrowdStrike CEO George Kurtz said on X. "Mac and Linux hosts are not impacted. This is not a security incident or cyberattack. The issue has been identified, isolated and a fix has been deployed."

• Microsoft outage updates: Crowdstrike issue still wreaking havoc despite fix

While there may be a workaround for individuals with a BSOD, it might take a while before the ripple effects subside globally. Countless services, such as airlines , banks , healthcare providers, and more are still struggling to get up-and-running. All indications are the outages won't completely stop for some time . Kurtz himself admitted as much in an interview with TODAY.

"It could be some time for some systems that just automatically won’t recover," he said.

Amanda Yeo is an Assistant Editor at Mashable, covering entertainment, culture, tech, science, and social good. Based in Australia, she writes about everything from video games and K-pop to movies and gadgets.

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Creative People Aren’t Wicked Problems To Solve

• by Robert Rose
• | Published: July 23, 2024
• | Content Operations

We’re headed down the wrong road with generative AI.

Over the last few months, I’ve been struck by the messages from major gen AI solution providers. Unfortunately, those messages feed the frenzy for implementing generative AI in creative and marketing operations.

Take, for example, this recent quote from OpenAI CTO Mira Murati in response to a question about AI replacing humans: “Some creative jobs maybe will go away, but maybe they shouldn’t have been there in the first place.”

But she’s not the only one making statements along these lines. Open AI CEO Sam Altman has claimed that AI would handle “95% of what marketers use agencies, strategists, and creative professionals for today.”

And, of course, there’s this famous quote from economist Richard Baldwin at the 2023 World Economic Forum Growth Summit: “AI won’t take your job. It’s somebody using AI that will take your job.”

Now, it’s not that these statements are entirely true or false. If you peel any of these statements apart, you’ll hear some people say, “Well, what they meant by that was….”

And that’s the problem. It’s not the accuracy of the statement — it’s the interpretation.

Tech companies make technology the hero of the story. They’re telling people to feel lucky to be worthy of such amazing tools. And they’re frothing up the argument that human creativity is a problem to be solved. 

That’s ironic when you consider how every one of these technologies used the products of human creativity to evolve.  

That way lies sophisticated mediocrity

During this gen AI gold rush, business leaders are rushing to tell investors, analysts, customers, and audiences how many roles they can replace with the technology in the name of efficiency.

But will some early adopters regret these decisions? Two researchers think so. They published an article in Harvard Business Review last year arguing that although the initial numbers might “look good, especially in cutting costs, “the company will miss the opportunity for big gains by creating substantial value — or a defensible future niche.”   

I see this happening in some companies that have replaced content creators with generative AI. Yes, they are producing more content than ever — they’ve succeeded in creating efficiency in producing content at scale.

And the content they create? It’s average. It’s neither bad enough nor good enough to be remarkable. It’s just average.

And it’s leading us into an age of sophisticated mediocrity.

Wicked problems in content and marketing

I wrote about the “ wicked problems ” in businesses’ content and marketing strategies a couple of years ago.

A  wicked problem  is hard to solve because of “incomplete, contradictory, or changing requirements that can be difficult to recognize.” Information researcher Jeff Conklin described wicked problems as those “not understood until after the formulation of a solution.”

Think of the way you organize your kitchen. It might work well enough for you, so you can’t see how much better it could be until someone suggests changes that make it work much better. Only then do you realize that you did have a problem worth solving. 

Wicked problems are rampant in marketing. Your content or marketing approach might be working okay. You know it isn’t quite humming on all cylinders, but there’s nothing so dysfunctional that fixing it becomes a priority. 

But then you try to fix something minor and realize many other operational areas need improvement, too. Are the problems significant enough to warrant the disruption? Unfortunately, you won’t know until you try.    

For example, about three months ago, I worked with a fast-growing technology company to roll out a new governance model, workflow, and content lifecycle plan. The people who’d been with the company less than a year rejoiced. They loved it.

But senior leaders and some veteran marketing and content practitioners didn’t. They agreed that the new plan sounded good. But they didn’t consider the problem it would solve as important enough to spend time on.

That’s wicked.

I often hear CEOs and CFOs ask, “What’s the benefit of fixing this problem?” The answer is, “We don’t know yet.”

Why gen AI isn’t a wicked problem (probably)

Unfortunately, those hyperbolic statements about gen AI replacing people or teams have created what appears to be a wicked problem in creative and marketing.

Business leaders hear about gen AI developments and think, “This is such a cool innovation. We must have a problem it can solve — we just don’t know what it is.” 

Then, because of the hyperbolic promises about gen AI replacing agencies and creatives, the sentiment shifts to, “Some of our creative jobs probably are redundant and outdated. Maybe that’s the problem generative AI can solve for us.”

I’m not saying there aren’t some organizations that employ more people than needed or that could improve efficiency or productivity. And those are wicked problems.

But implementing gen AI as a (theoretically) cost-effective replacement for humans who interact with customers or create content usually isn’t a way to solve a wicked problem.

It’s solutionism.

Resisting the solutionism message

Solutionism, a term popularized by tech critic Evgeny Morozov, describes the belief that every problem can be solved with a technological solution.

And solutionism is at the heart of all these statements made by generative AI solution providers.

When Mira Murati says that some creative roles “shouldn’t have been there in the first place,” she’s feeding into the notion that the need for creative roles is a problem that can be solved with technology. 

When Sam Altman says “95% of what marketers use agencies, strategists, and creative professionals for today” will be handled by AI, he’s suggesting that inefficiency in the art of creative marketing needs to be corrected. 

And the bumper sticker warning “AI won’t take your job, but someone using AI will” suggests that generative AI is the hero we should demonstrate our worthiness to.

Buying into these statements pushes us into the era of sophisticated mediocrity. It means we accept the trade of diversity of human thought for a sophisticated solution to a nonexistent problem.

No CEO wakes up and says, “We have too many people with too many creative ideas. Let’s save some money and get rid of them.” But when CEOs tell their teams to figure out how many (or which) resources they could jettison by implementing gen AI , they’re forcing that calculus.   

There are things we can do to avoid this trap.  The biggest is to take one all-important first step:  Understand  and document the opportunity to which you plan to apply AI. That may sound like a no-brainer , but I see more and more companies fail to do it with generative AI.

Just last week, it was reported that 20,000 energy giant Chevron employees are testing Microsoft’s Copilot , a suite of AI-powered chatbots and other tools in Microsoft’s Office 365 apps that can answer questions and generate email drafts.  The problem?  According to Bill Braun, the company’s CIO: “We’re a little dissatisfied with our ability to know how [well] it’s working”.

My take is they will continue to be. You can’t give 20,000 people a solution to a problem that doesn’t exist and expect them to report back accurate value.

With any productive rollout of an enterprise-wide innovation, you have to first understand what value you want to assess. And to do that, you must understand the existing process that merits assessment. It will be impossible for Chevron to truly get an overall value until it understands what it’s trying to solve.    

I’m not arguing against using generative AI. I’m warning against using specific arguments to advance the technology. There are plenty of wicked problems to uncover in content and marketing. And many activities we do every day might be improved with technology like generative AI.

The key is understanding the difference between solving a real problem and forcing technology solutions to problems that don’t exist.

And that’s how you avoid sophisticated mediocrity.

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Cover image by Joseph Kalinowski/Content Marketing Institute

Robert Rose