cover letter uk template

11 Cover letter templates with examples

Not sure what type of cover letter is going to catch the eye of hiring managers, so they actually read your CV?

A well-written cover letter can be a game-changer in your job search, so long as you think carefully about what you include.

No need to panic, though.

For an easy win, use one of our 11 impressive cover letter templates, along with inspirational examples and a step-by-step writing guide.

CV templates 

Basic cover letter template

Dear [Recruiter’s name],

I am writing to apply for the [Job title] at [Company name], as advertised on [Website name]. With [Number of years of experience] in [Core responsibilities of role + quantified achievement if possible].

During my current job at [Company name], I [Core responsibilities of role + quantified achievement if possible].

I am eager to bring my [Mention suitable skill + aspirations] to the [Job title] at [Employer’s name] and I am available for an interview at your earliest convenience.

Kind regards,

[Name] [Phone number] [Email]

Basic cover letter example

Short cover letter template

Hi [Recruiter name],

I’d like to express my interest in the role of [Job title] as advertised on [Website name].

I am currently working in a [Current role] role for [Current employer], where I am responsible for [Core responsibilities of role + quantified achievement if possible].

I’m looking for a new challenge that will [Aspirations + mention of suitable skill].

It would be great to hear from you, and I am available to interview at any time.

Short cover letter example

Admin cover letter template

Good morning [Hiring Manager],

I am writing to submit my application for the position of [Role name] at [Company name]. As a passionate and committed individual with [Number of years] of experience and a track record of [Core responsibilities of role + quantified achievement if possible], I am excited about the opportunity to contribute to the continued success of your institution.

I have gained valuable insights into the [Core responsibilities of role + more quantified achievements.] In my current role as [Current role], I have continuously facilitated positive change and enhanced [Company name’s] reputation.

Some notable achievements I would like to mention include [List quantified achievements].

With all my experience and a [Qualification] in [Subject], I hope that you recognise my enthusiasm and will consider me for the position.

Kind regards, [Name] [Phone number] [Email address]

Admin cover letter example

Finance cover letter template

I am excited to apply for the [Job title] at [Company name]. As a results-orientated professional with a track record of [Core responsibilities of role + quantified achievement if possible], I am confident that my expertise aligns perfectly with the needs of your organisation.

With [Number of years] of experience, I have developed [Core responsibilities of role + quantified achievement if possible].

In my current role as a [Current role] at [Current employer], I implemented a [Core responsibilities of role + quantified achievement if possible].

Thank you for considering my application. I look forward to the possibility of further discussing my qualifications, skills, and contributions I will bring as your new [Job title].

Finance cover letter example

Sales cover letter template

I hope you’re well. I am writing to apply for the [Job title] at [Company name]. With [Core responsibilities of role + quantified achievement if possible].

I am eager to apply my proactive and goal-orientated approach to drive revenue growth at [Company name]. I am available for an interview at your earliest convenience to discuss how my dedication and skills can contribute to the success of your sales team.

Sales cover letter example

Customer service cover letter template

I’d like to apply for the position of [Job title] as advertised on [Website name].

With [Years] of experience in customer-facing positions for leading retail companies, I have gathered extensive customer service skills in [Type of setting].

In my current role with [Company name], I am responsible for [Role responsibilities + quantified achievement if possible].

My role has given me [Aspirations + mention suitable skill].

I believe my skill sets and product knowledge will allow me to fit perfectly with the requirements you are seeking in a candidate, and I am available for an interview at short notice.

Customer service cover letter example

Project management cover letter template

I am interested in applying for the role of [Job title] . My experience in [List core responsibilities of role + quantified achievement if possible].

I am enclosing my CV for your consideration, which further highlights my experience, which I am positive fully meets the demands of this role.

Project management cover letter example

Education cover letter template

I hope you’re well.

I am writing concerning the advert for a [Job title] at [Name of educational setting]. Over the past [Number of years], I have [Core responsibilities of role + quantified achievement if possible].

I am seeking a new opportunity that will allow me to [Aspirations + mention of suitable skill].

I am keen to talk to you more about the job role, and I look forward to hearing from you.

Education cover letter example

Internal promotion cover letter template

Hey [Recruiter name],

I hope you and the team are well! I am thrilled to apply for the promotion to [Job title] of the [Department] team at [Company name], as advertised on [Website name]. With my [Number of years] of service as a [Current role], within the company, supported by [Core responsibilities of role + quantified achievement if possible].

As a dedicated member of staff, I am eager to streamline and innovate the administrative operations at [Company name] in this new role. I would love to discuss my vision for this role further in an interview at your discretion.

All the best, [Name] [Phone number] [Email address]

Internal promotion cover letter example

Student cover letter template

Good morning [Recruiter name],

I would like to submit my application for the [Job title] at [Company name], where I believe my skills in [Industry] can make a valuable contribution.

As a highly driven [Core responsibilities of studies + quantified achievement if possible].

I am eager to continue learning and to have the opportunity to work alongside the team at [Employer’s name]. I am available for an interview at your convenience to further discuss my qualifications. Thank you for considering my application.

Student cover letter example

No experience cover letter template

I am an enthusiastic [Job title/student] at [Current employer/School or university name] with excellent [Core skills], seeking to apply for the [Job title] at [Company name].

In my current role as [Current role] at [Current employer], I [Core responsibilities of role + quantified achievement if possible].

I am excited to contribute my [Aspirations + mention of suitable skill]. I am available for an interview from [Insert date] and I am eager to discuss how my skills can benefit your company’s success.

Thank you for considering my application.

Sincerely, [Name] [Phone number] [Email address]

No experience cover letter example

How to write a cover letter

Here are five steps on how to write a cover letter to ensure you get hiring managers in the UK and beyond to look at your CV .

Include your cover letter within the email or message

When submitting your job application, always include your cover letter within the body of your email or message. Never attached it as a separate document.

“But why?”, you ask.

Well, you should instantly grab the recruiter’s attention the moment they look at your application. If they have to endure the hassle of opening a document, it slows everything down, and they may not even bother.

Here’s how to include your cover letter in the body of your application message:

Tailor your greeting by directly addressing the recruiter

To get your cover letter off to a great start, make a brilliant first impression by using the hiring manager or recruiter’s name.

Avoid sounding overly formal or informal, though.

For instance, you could address the recruiter using:

• Hi [insert recruiter’s name]
• Hi [insert department/team name]

Skip the conventional “Dear Sir or Madam” unless you’re targeting highly formal companies.

Here are a few tips on how to locate the recruiter’s name:

• Check the job ad – Sometimes, you can find their name and email address within the job advert itself.
• Visit the company website – Look at the “About Us” section to unearth the contact info for the recruitment team or head of department.
• Use LinkedIn – If you’re having a hard time pinning down the specific team and company related to the job opening, a quick search can reveal the person in charge of hiring for that specific job.

If you have no success in finding their name, don’t stress. Just say “Hi” – that’ll more than do the trick. Aim for a greeting that is both professional and welcoming.

Here are some examples of how to address your cover letter if you have trouble finding their name:

Be personable and professional

Your cover letter should be a blend of personality and professionalism .

Coming across as too casual can make you sound a little unprofessional while appearing excessively formal can make you look stiff.

Go for a professional, friendly tone.

Begin with something such as, “I hope you’re well” to bring a personal touch.

Pinpoint your applicable skills

Your cover letter’s purpose? To entice hiring managers to read your CV . To do this, quickly allude to your relevant skills tailored to the job you’re interested in.

Review the job description and note the essential qualifications and skills the recruiter wants.

Concentrate on these skills in your cover letter and tell them why you’re perfect for the role.

This gives recruiters the confidence they need to consider you for the job.

For instance, you could say:

• Finance – “My strategic planning skills allowed me to identify key growth opportunities and revenue drivers, ultimately leading to the impressive revenue increase of over £100 million.”
• Marine engineer – “I excel in the development and implementation of predictive maintenance programs, ensuring equipment reliability and longevity. I implemented a predictive maintenance programme that reduced downtime of critical equipment by 25%, as well as saved £120K+ annually through purchasing supplies from suitable industry vendors.”
• Medical writer – “My capacity to translate complex medical information into clear and accessible content for various audiences is a core skill that has empowered me to produce 15 high-quality educational materials. Moreover, my strong research proficiency was instrumental in increasing audience comprehension and patient satisfaction scores by 30% and 15% respectively.”

Conclude and add a professional signature

Your sign-off must be warm. So, say something like “Best regards” or “Kind regards.” Just be yourself while staying polite.

To add a nice finishing touch to your cover letter , add a professional signature at the very bottom.

Doing so helps the person on the other end know how to reach you and gives your cover letter a professional touch.

Here’s what you need to include in your professional sign-off:

• Your full name – Add your first and last name, like “Jessica Smith”. It’s just there so recruiters know who you are.
• Your phone number – Preferably, put your mobile number in here so recruiters can quickly get hold of you.
• Your email address – This must be a professional email address, like [email protected]. Don’t include an overly casual email – remember, this is a job application.

If you like, you could also include a couple of extra details:

• Your job title – For example, “Administrator” or “Delivery Driver.”
• A link to your LinkedIn – If you use LinkedIn, insert a link to your profile – this is like your professional social media.

• CV Templates Simple Professional Modern Creative View all
• CV Examples Supermarket Student Cleaner Care Assistant Sales Assistant View all
• Cover Letter Templates Simple Professional Modern Creative View all
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• Cover Letter Builder

Free cover letter templates

Finish your application and land that dream job with our collection of beautiful and effective cover letter templates designed to help you stand out from the crowd.

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General cover letter template.

A general sales cover letter template is the perfect starting point for writing your next job-winning cover letter. In the example below, you’ll find a cover letter that can be modified to suit just about any position or industry. 

Make sure to update it to include key examples from your own experience and education. Each cover letter is a chance to convince the employer that you’re the best candidate for their role, so make it count!

You can sell water to fish but do you have what it takes to sell yourself professionally? In this guide, we will cover how to create an epic sales cover letter.

Why use our cover letter templates

Resume.io’s cover letter templates offer several advantages when it comes to completing your application and landing your next great position. 

We take pride in creating fresh and professional designs that stand out and make a positive first impression in today’s competitive job market. 

Here are a few reasons why our free cover letter templates are a cut above the rest:

• Expertly crafted templates: Our team of professional graphic designers is constantly creating and updating our templates to make sure they meet the needs of today’s job seekers. Our collection of templates ranges from simple and modern to bold and creative to ensure that we offer the perfect professional cover letter template for every candidate.
• Approved by recruiters: We work with career HR and recruitment professionals to make sure our cover letter templates meet the strict standards of today’s employers. We follow the latest hiring trends to update and adapt our cover letter templates for the needs of modern job seekers.
• Customize with ease: Not only do we provide expertly designed free cover letter templates, but we also offer an intuitive cover letter builder to help job seekers customise their application letters with ease. Our cover letter builder is easy to use and full of helpful features and advice to help you craft a cover letter that’s a cut above the rest.
• AI-powered tools: Even the best writers could use a hand sometimes. That’s why we’ve introduced AI-powered sample sentences that can be inserted directly within the cover letter builder and updated for your own experience. Our powerful spelling and grammar checker also helps to eliminate costly cover letter errors.

Most job applications specify whether they’d like to receive your cover letter in a PDF or Word Docx format. We’ve made it easy to download either option within our cover letter builder.

Choosing the right cover letter template

Every candidate and every position is unique, meaning the same cover letter won’t work for everyone. 

That’s why we’ve created an extensive collection of cover letter templates with designs ranging from clean and classic to modern and attention-grabbing. 

Within our cover letter generator , you can also easily switch from one template to another, meaning the perfect cover letter design is always within reach. 

Our free cover letter templates are divided into four categories:

• Simple: Our simple cover letter templates are go-to classics that can work for a wide variety of positions and applicants. These templates are best suited for students and first-time job seekers, along with applicants working in fields like hospitality , transportation, logistics , and retail . Our simple templates are highly versatile and can serve as a great starting point for any cover letter.
• Modern: If fresh ideas and innovation are the keys to your industry, our modern cover letter templates are the right choice. These designs feature minimalistic lines, clean fonts, and a refreshing balance of white space to text. Our modern cover letter templates are perfect for candidates in IT , marketing , administration , and sales .
• Creative: If your industry or job title calls for a bold approach, look no further than our collection of creative cover letter templates . These designs feature bright colours, striking fonts, and larger-than-life headers to draw attention to your cover letter. Our creative cover letter templates are perfect for candidates in fields like film and television, graphic design , photography, art, architecture , content creation, and any job where your personality should be in the spotlight.
• Professional: Sometimes, tried-and-true is the only option, and that’s where our professional templates come into play. These are classic designs with traditional font choices and the organised sections recruiters expect to see. When in doubt, a professional cover letter template is the way to go, especially in fields like business , medicine, education , engineering , accounting , and finance.

What makes a good cover letter template?

A good cover letter template is a combination of elements that work together to highlight and emphasise a candidate’s experience and qualifications for the role. 

Here are a few factors that make a good cover letter template:

Header: An excellent cover letter template features a header that draws attention to the applicant’s name and contact information. The header may be located at the top or on the side of the page, but it must contain key details like a phone number, email address, and LinkedIn profile or portfolio website.

Balance of white space to text: A great cover letter template is easy to read and carefully balances the amount of white space in the text to avoid visual fatigue for the reader. Paragraphs should be divided in a logical way, and margins should not be shrunk to cram in more text.

Font choice: The best cover letters use font styles and sizes that are both legible and appropriate for the industry or job title. A good cover letter builder eliminates the guesswork by automatically choosing the right font and size for the cover letter template.

Colour or design elements: While not appropriate for every industry, a touch of colour or a dividing line can help create a more attractive page design and make the candidate stand out in a crowded applicant pool. Resume.io’s cover letter templates that feature colour give several options so that you can choose the hue that works best for your application.

Expert tip: Different jobs can require different cover letter formats , which is why we’ve made it easy to switch colours, line spacing, or even whole templates directly inside our cover letter builder.

Cover letter template frequently asked questions (FAQs)

What is a good format for a cover letter.

A good format for a cover letter is one that catches the hiring manager’s attention with an attractive layout, easy-to-read font, and clear and concise information about the candidate’s experience and qualifications.

What are the three parts of a cover letter?

The four parts of a cover letter are as follows:

• The greeting: The way the hiring manager is addressed at the start of the cover letter.  
• Introduction: The first one or two sentences that introduce the candidate and the role they are applying for.  
• Body: The main paragraphs of the cover letter where the candidate discusses their experience and the reasons why they’re right for the job.  
• Conclusion and sign-off: The final sentences that express interest in the role and include the candidate’s full name as a signature.

How long should a cover letter be?

A good cover letter should be around 300 words or within the range of 250-350 words. This equals roughly three paragraphs. 

Any shorter and the reader may not fully understand why you are qualified for the role. Any longer, and you risk losing the reader’s attention before they get to the end of your letter.

What are three do’s and three don’ts with a cover letter ?

• Include a header that aligns with the design and information on your resume
• Use numbers and concrete information to show your accomplishments
• Leave a balance of white space to text to increase readability
• Change the document margins to cram in more text or make your cover letter appear longer
• Add a full street address to your cover letter
• Go overboard with images, design elements, or colours

What are two things that should always be in a cover letter?

Two things that should always be in a cover letter are the name of the company and the role you are applying to. 

Hiring managers often look for candidates for multiple openings at once, so this helps the employer identify who you are and the job you are looking for.

Are cover letters necessary?

Cover letters are one of the best ways to increase your chances of landing your desired position. That’s because they give you the opportunity to expand on key experiences from your resume. 

While not every hiring manager reads cover letters, the ones that do can often use them to determine who is on the shortlist for an interview. 

We recommend every applicant write a cover letter to show their interest and qualifications for the position.

How to end a cover letter

We recommend always ending your cover letter with a call to action. This sentence expresses your enthusiasm for the position and politely suggests that the hiring manager get in touch with you for an interview. 

You can also leave your name and contact information in this section once again, space permitting. Then, sign off with a phrase like “ Sincerely ” or “ Best regards ” and your full name.

How do you address a cover letter without a name?

While using the hiring manager’s name on your cover letter is the best way to establish a personal connection, some companies do not share information about who will be reading your cover letter. 

In that case, a more general greeting like “ Dear (Company Name) Hiring Team ” or “ Dear (Department Name) Team Lead ” can do the trick.

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How to write a cover letter.

A cover letter introduces you to an employer and asks them to think about your application. 

It’s a short letter, usually 3 to 5 paragraphs long.

When to include a cover letter

You should always include a cover letter when you apply for a job using a CV. 

You can write it as an email if you’re applying online or print a copy to go with a paper application.

When writing a cover letter, let the employer know you’re keen by showing that you’ve researched the company. Learn more about what they do through:

• their website
• recent news articles
• talking to people you know who work there

Send it to the right person

It's important to try to address your cover letter to someone by name. Check you have the details of the person you need to send it to. 

You'll need their name and preferred title. For example, ‘Dr’, ‘Mr’, ‘Mrs’, ‘Ms’, and their job title. You should also make sure you have the right company name and address, including postcode.

If you do not know their name

If the job advert does not include a name you can check the company website. Try to find details of the head of the department, head of human resources or a recruitment manager.

If you still cannot find a name, you can start your letter with ‘Dear Sir or Madam’.

Introduction

Introduce yourself and explain how you found the advertised job. You can mention the job title, and reference number if there is one. 

If you’re asking about any job openings and not applying to a vacancy, tell them what sort of job you’re looking for. Let the employer see how keen you are to work for them.

Show you're right for the job

Highlight the skills and experience you have that match what the employer is looking for. 

Convince them that you're enthusiastic about working for them. Let them know you share their work values, culture and style.

Give extra information

If you have gaps in your employment history, you could talk about the skills you gained while you were out of work.

If you’ve mentioned on your CV that you have a disability, you might want to talk more about this in your cover letter. Organisations like Disability UK can give you advice on how to do this. You do not have to mention your disability at this stage if you prefer not to.

You can get more help with specialist advice on finding work if you have a disability.

Ending your cover letter

Thank the employer for considering your application. Let them know that they can get more details from your CV, and tell them you're looking forward to hearing from them.

Let them know how they can best contact you. Make sure your contact details are correct on both your cover letter and CV.

Yours sincerely or yours faithfully

If you know the name of the person you’re writing to, you should end the letter with ‘Yours sincerely’.

If you’ve addressed the letter ‘Dear Sir or Madam’, you should end the letter with ‘Yours faithfully’.

Tips for writing a cover letter

When writing your cover letter, remember to:

• write a new one for every job you apply for and make sure it’s tailored to the company and the specific role
• use the same font and size as you do for your CV, so it looks consistent
• make sure the company name and recruiter’s details are correct
• use the right language and tone: keep it professional and match the keywords used by the employer in their job advert
• show you’ve done your research into the job and the company
• highlight your most relevant skills and experience to stand out from other applicants
• back up any statements you make with facts and use the STAR method
• double check spelling and grammar before you send it
• keep a copy of your cover letter as they may ask you about it in an interview

Related content

How to write a CV

Completing application forms

Interview tips

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Sample cover letter

Cover letters add context to your CV and when used correctly are a great way to convince employers that you're right for the job. This sample cover letter should help you get started

A cover letter demonstrates to recruiters how well you express yourself, so you need to make sure that you don't just repeat your CV or give rambling explanations. Instead, use this opportunity to focus on your skills and experience, saving your qualifications for your CV.

The basic cover letter structure covers:

• why you're writing the letter
• why you think you're suitable for the job (with examples)
• relevant skills and experience
• summary of your interest in the role.

Double check what you've written as spelling mistakes or lack of attention to detail will put your cover letter straight on the no pile.

Please be aware that this is an example. Use this cover letter template to help generate ideas and structure your own document but avoid copying and pasting. Your cover letter needs to be original and tailored to the job you're applying for.

Avril Lee 115 My Street Mytown WX55 1CQ [email protected] 07777999888

Harry Smith Graduate HR director Big Company Ltd Woodcotes Business Park The Midlands MX9 6PQ

5th May 2023

Dear Mr Smith

Re: Logistics graduate scheme

I would like to apply for the logistics track of your graduate training scheme, advertised on the Prospects.ac.uk website. As requested, I am enclosing my CV.

I am in the final year of my geography degree, expecting a 2:1. Always intending to have a career in business, I have taken modules on the geography of business and GIS modelling. My final-year dissertation is on changing patterns in retail. During my degree, I have developed my analytical skills and ability to read, manage and present data. I have also become familiar with a range of business intelligence sources.

As you can see from my CV I have experience in:

• Retail - moving from shelf stacker to checkout operator to team leader in my two years with Fresh Foods. I contributed to the store consistently being in the top five for the region by providing excellent customer service.
• Warehouse operations - picking and packing to meet targets over the busy Christmas period.

I have also:

• Worked in and led teams at Fresh Foods, on course projects and in sports.
• Communicated with colleagues at all levels in retail and warehousing.
• Solved problems as a team leader, ensuring staff cover and dealing with customer complaints.
• Worked flexibly doing both early and late shifts and covering for absence, sometimes at short notice.
• Managed my time when combining study with work and sport.

My semester in Germany exposed me to a different culture and improved my language skills. In addition, my voluntary work with young people has increased my resilience and ability to mix with people from all walks of life.

I look forward to hearing from you.

Yours sincerely

(Sign your name here)

Find out more

• Get more information on cover letters .
• If you're applying for a job that's not advertised take a look at an example speculative cover letter .
• Learn more about the 5 things to avoid when writing a cover letter .

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How to write a cover letter

Skip to: 

What is a cover letter and why is it important?

When do you need a cover letter, how should you structure your cover letter, what should go in your cover letter.

A cover letter is a letter that you write about yourself and submit alongside your CV when applying for a job. Within it, you explain why you’re the right candidate for that role, based on your experience and skills. 

A potential employer might use a cover letter as an introduction to you before moving on to your CV, so it’s important to make a strong impression.

Just like you would tailor your CV to the specific role you’re applying for, you should write a cover letter with a particular job in mind. The concise structure of a CV can make it hard to stand out. But the structure of a cover letter gives you more room to showcase your skills and personality. 

A job application will tell you whether you need to include a cover letter or not. Most applications do ask you to, or some may get you to fill out some online questions instead. You probably won’t need a cover letter for a part-time job as a student, for example.

If a job description doesn’t say anything about a cover letter, play it safe and include one just in case. It’s a great opportunity to demonstrate your skills and show you’ve gone the extra mile.

A cover letter should be roughly one side of A4 and broken up into short paragraphs so it’s easy to read. Just like your CV, stick to a sensible font type, size, and colour.

Ideally, you should submit it as a PDF version with a clear filename, so it always looks the same regardless of the device it’s opened on.

Contact details

You should include the same contact information at the top of your cover letter as you would for your CV, in case it gets separated.

• phone number
• email address

Who to address your cover letter to

Ideally, you want to address your cover letter to the specific person who will be reading it. The job listing should say who this is. This might someone who works in HR or the person you will report to if you get the job.

If the job listing doesn’t clarify who this is, don’t be afraid to get in touch directly by phone or email. This shows initiative and is an early opportunity to make a personal connection, which can work in your favour.

If you’re struggling to find an individual to address your cover letter to, you should write ‘Dear Sir/Madam’ or ‘To whom it may concern’ instead.

Clarify the role you're applying to

Begin by stating the role you are applying for. Sometimes it can be useful to say how you heard about the role, whether it was on a particular website or through someone you know..

I am writing to apply for the Data Analyst position in your organisation, as advertised on your website.

Now you’ve clarified the role you’re applying for; you can highlight why you’re the right candidate for it.

Describe yourself and your experience

Next, say who you are – easy, right? You don’t need to tack on any bells and whistles.

If you’re a school or college student applying for a part-time job, say where you go to school, what year you’re in, and what you’re studying. You may want to drop in your future plans (if you have any).

I’m in my second year of my A-levels at St John’s College, studying English, biology, and drama. I've received a conditional offer from the University of Sussex to study English and drama in September.

If you’re a graduate applying for your first job out of uni – say where you’ve graduated from, your qualification and grade.

I’m a graduate of the University of Sussex with a first class bachelor’s degree in English and Drama.

If you've taken a gap year, include what you did and how this has made you a stronger candidate for the role.

For example

I’ve spent the last six months volunteering in Ethiopia, leading a missionary programme – a role that’s been personally fulfilling, and has equipped me with a range of skills that I’m excited to bring to a role like this, including motivating a team and problem-solving.

If you’re currently working and applying for another job, outline the field you’ve been working in, including some of your key responsibilities.

I’ve been working in digital marketing for a charity for the past three years. My main responsibilities are email marketing, social media management, and content creation.

By highlighting a few of the areas you’ve been involved with, you may be kept in mind for another role if you're unsuccessful here.

Why you’re looking for a new role

You will want to touch on why you’re applying to this role, especially if you’re currently employed. Below are some tips about tailoring this to the role you're applying to.

• Do you want to move into a new field? Perhaps one that you’ve had a taste of and really enjoyed? 
• Do you want to do the same role, but in a different sector, such as moving from a commercial business to a charity? 
• Are you looking for more responsibility which you can’t get in your current role to progress on to a long-term goal? 
• Have your personal circumstances changed? An example would be relocating to be closer to family.

Demonstrate your key achievements

Now it’s time to show what you’ve done or achieved up to now, and how this makes you the perfect fit for the role in question (including any standout achievements or stats to back this up).

Don’t forget to relate these to the key skills or knowledge that have been set out in the job description and use the extra space to elaborate on these. Don’t just repeat your CV word for word.

• If you’re a school/college student applying for a part-time job or a degree apprenticeship, what have you achieved in your studies that demonstrates these key skills?
• Have you won any awards or come top in your year in your exams – this would show your work ethic. Have you headed up any clubs or societies where you’ve had to be organised, or lead by example?
• Are you involved in any societies or sports teams where you’ve worked closely with and motivated others?
• Have you completed any volunteering or internships?

As editor of the university newspaper, I was responsible for overseeing the production of over 40 issues, including sourcing exciting new contributors and managing strict budgets. In that time, the paper won several awards for its investigation into X.

If you’re currently working and applying for another job, you’ll have already mentioned the general areas you have experience in, but now it’s time to highlight the impact you’ve made.

After just a few months of completing the company’s graduate scheme, I was promoted to the role of account manager for several clients across different sectors, involving planning, implementing, and reporting on all their paid display activity. While it was challenging, I’ve continued to meet key targets. My ability to manage clients’ expectations satisfactorily was pulled out as a key strength in a recent client review survey.

You might want to back this up with key statistics:

One client has seen sign-ups climb 31% in a year since I’ve led on their account, resulting in a 5% growth in annual revenue.

Or being part of a project that's been big news in your field.

I was part of the team that worked on Project X, which received critical acclaim within the X industry. I was specifically responsible for overseeing X, Y, and Z in this project. This wonderful experience early in my career was capped off by winning an X award for Y.

Why that company/organisation/field?

This is your opportunity to show you’ve taken some initiative, done your research, and are passionate about getting this role especially. You want to prove this isn’t just another application you’ve churned out. Is there something about this role that makes it stand out from similar roles elsewhere?

The chance to apply my skills and collaborate with Dr Jane Smith and her team is one I couldn’t let slip. Also, the opportunities to grow in this organisation through X, Y, and Z fill me with confidence.

Is the organisation entering a particularly significant period that you’re keen to be a part of (and most importantly, that you feel you can contribute to in a big way)?

The organisation’s expansion into South America is something I would be thrilled to be a part of. My sixth-month stint in Mexico delivering the X project gave me a whole new perspective on this market but was all too short. Returning to the continent with the experience I now have would be a fresh, exciting challenge.

Is the role or organisation involved in something you’re personally invested in?

A family member’s recent experience with X has given me a whole new appreciation of the work Y do. I have been volunteering for Z for the past six months, something that has been a great source of fulfilment. To contribute further in a professional capacity would be all the more rewarding, while I believe my distinctive perspective would benefit the work I do and the organisation as a result.

This is where it may help to mention any ambitions or goals you have for the future, although be careful not to take your eye off the role you’re applying for.

Conclusion: reiterate with impact

Finish up with a short, punchy conclusion reiterating some of the key aspects you’ve outlined above.

Do this in a way that will make an employer excited to meet you for an interview (or at least get across your enthusiasm to meet them and learn more about the role).

If you’ve addressed your cover letter to a specific individual, sign off with ‘Yours sincerely.' If you don’t know the name of the recipient, stick to ‘Yours faithfully.'

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