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How to Write a Business Report: A Step By Step Guide with Examples

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With so much experience under your belt, you already know a lot about business reporting.

So, we don’t want to waste your time pointing out the obvious because we know what you need.

Secrets. Tricks. Best practices.sales rep drilldown business report

The answer to how to write a mind-blowing business report that you don’t need to spend hours and days writing.

A business report that will immediately allow you to identify your strengths and weaknesses.

A report that’ll help you learn more about your business and do more accurate forecasting and planning for the future.

We believe we have just that right here.

With this comprehensive guide, you’ll create effective sales, analytical, and informative business reports (and business dashboards ) that will help you improve your strategies, achieve your goals, and grow your business.

So, let’s dive in.

What Is a Business Report?

Importance of creating business reports, types of business reports, what should be included in a business report, how to write a business report: an 11-step guide.

• Business Report Examples

Although there’s a variety of business reports that differ in many aspects, in short, a business report definition would be the following:

A business report is an informative document that contains important data such as facts, analyses, research findings, and statistics about a business with the goal to make this information accessible to people within a company.

Their main purpose is to facilitate the decision-making process related to the future of the business, as well as to maintain effective communication between people who create the reports and those they report to.

A good business report is concise and well-organized, looks professional, and displays the relevant data you can act on. The point is to reflect upon what you’ve achieved so far (typically, over the past month, quarter or year) and to use the data to create a new strategy or adjust the current one to reach even more business goals.

Business reports should be objective and based on the data. When stating the facts, people rely on numbers rather than giving descriptions. For instance, instead of saying “our conversion rate skyrocketed”, you would display the exact percentages that back up that claim.

Business reporting matters for several reasons, among which the most important ones are:

Recognizing Opportunities to Grow

Detecting issues and solving them quickly, evaluating a potential partner, having a paper trail, keeping things transparent for the stakeholders, setting new company goals.

In fact, over half of the companies that contributed to Databox’s state of business reporting research confirmed that regular monitoring and reporting brought them significant concrete benefits.

If you never look back at what you’ve achieved, you can’t figure out what you’ve done well and what you can leverage in the future for even better results.

When you analyze a specific aspect of your business over a specific time period and present the data you gathered in a report, you can detect an opportunity to grow more easily because you have all the information in one place and organized neatly.

Is it time to introduce new products or services? Is there a way to enhance your marketing strategy? Prepare a report. Can you optimize your finances? Write a financial business report . Whatever decision you need to make, it’s easier when you base it on a report.

Reports are essential for crisis management because they can introduce a sense of calmness into your team. Putting everything on paper makes it easier to encompass all the relevant information and when you know all the facts, you can make a more accurate and effective decision about what to do next.

Writing business reports regularly will also help you identify potential issues or risks and act timely to prevent damage and stop it from escalating. That’s why monthly reporting is better than doing it only once a year.

Having an insight into your finances , operations and other business aspects more regularly allows you to have better control over them and mitigate potential risks more effectively.

Different types of business reports may be accessible to the general public. And if they’re not, specific situations may require a company to send them over to the person requesting them. That may happen if you’re considering a partnership with another company. Before making the final decision, you should learn about their financial health as every partnership poses a certain risk for your finances and/or reputation. Will this decision be profitable?

Having an insight into a company’s business report helps you establish vital business relationships. And it goes the other way around – any potential partner can request that you pull a business report for them to see, so writing business reports can help you prove you’re a suitable business partner.

In business, and especially in large companies, it’s easy to misplace information when it’s communicated verbally. Having a written report about any aspect of your business doesn’t only prevent you from losing important data, but it also helps you keep records so you can return to them at any given moment and use them in the future.

That’s why it’s always good to have a paper trail of anything important you want to share with colleagues, managers, clients, or investors. Nowadays, of course, it doesn’t have to literally be a paper trail, since we keep the data in electronic form.

Writing business reports helps you keep things transparent for the stakeholders, which is the foundation of efficient communication between these two sides.

You typically need to report to different people – sometimes they’re your managers, sometimes they’re a client. But your company’s stakeholders will also require an insight into the performance of your business, and relying on reports will help you maintain favorable business relationships. A business report shows you clearly how your company is performing and there isn’t room for manipulation.

Once you set business goals and the KPIs that help you track your progress towards them, you should remember they’re not set in stone. From time to time, you’ll need to revisit your goals and critical metrics and determine whether they’re still relevant.

When you write a business report and go through it with your team members or managers, you have a chance to do just that and determine if you’re efficient in reaching your goals. Sometimes, new insights will come up while writing these reports and help you identify new objectives that may have emerged.

Depending on your goals and needs, you’ll be writing different types of business reports. Here are five basic types of business reports .

Informational Report

Analytical report, research report, explanatory report, progress report.

Informational reports provide you with strictly objective data without getting into the details, such as explaining why something happened or what the result may be – just pure facts.

An example of this type of business report is a statement where you describe a department within your company: the report contains the list of people working in this department, what their titles are, and what they’re responsible for.

Another example related to a company’s website could look like this Google Analytics website traffic engagement report . As we explained above, this report shows objective data without getting too much into the details, so in this case, just the most important website engagement metrics such as average session duration, bounce rate, sessions, sessions by channel, and so on. Overall, you can use this report to monitor your website traffic, see which keywords are most successful, or how many returning users you have, but without further, in-depth analysis.

Analytical reports help you understand the data you’ve collected and plan for the future based on these insights. You can’t make business decisions based on facts only, so analytical reports are crucial for the decision-making process.

This type of business report is commonly used for sales forecasting. For instance, if you write a report where you identify a drop or an increase in sales, you’ll want to find out why it happened. This HubSpot’s sales analytics report is a good example of what metrics should be included in such a report, like average revenue per new client or average time to close the deal. You can find more web analytics dashboard examples here.

From these business reports, you can find out if you will reach your goals by implementing your current strategy or if you need to make adjustments.

Research is critical when you’re about to introduce a change to your business. Whether it’s a new strategy or a new partner, you need an extensive report to have an overview of all important details. These reports usually analyze new target markets and competition, and contain a lot of statistical data.

While not the same, here is an example of an ecommerce dashboard that could help track each part of a campaign in detail, no matter whether you are launching a new product, testing a new strategy, and similar. Similar to a research report, it contains key data on your audience (target market), shows your top-selling products, conversion rate and more. If you are an online store owner who is using paid ads, you can rely on this report to monitor key online sales stats in line with Facebook Ads and Google Analytics. See more ecommerce dashboards here.

As you might guess from its name, you write the explanatory report when it’s necessary for you to explain a specific situation or a project you’ve done to your team members. It’s important to write this report in a way that everyone will be able to understand.

Explanatory reports include elements like research results, reasons and goals of the research, facts, methodology, and more. While not exactly an explanatory report, this example of a HubSpot marketing drilldown report is the closest thing to it, as it helps marketers drill into an individual landing page performance, and identify how good their best landing pages are at converting, or which ones have the best performance.

A progress report is actually an update for your manager or client – it informs them about where you stand at the moment and how things are going. It’s like a checkpoint on your way towards your goal.

These reports may be the least demanding to write since you don’t need to do comprehensive research before submitting them. You just need to sum up your progress up to the point when the report was requested. This business report may include your current results, the strategy you’re implementing, the obstacles you’ve come across, etc. If this is a marketing progress report you can use marketing report templates to provide a more comprehensive overview.

In many companies, progress reports are done on a weekly or even daily basis. Here is an example of a daily sales report from Databox. HubSpot users can rely on this sales rep drilldown business report to see how individual each sales rep is performing and measure performance against goals. Browse through all our KPI dashboards here.

What does a great business report look like? If you’re not sure what sections your report should have, you’ll learn what to include in the following lines.

Business Report Formatting

Different types of reports require different lengths and structures, so your business report format may depend on what elements your report needs to have. For example, progress reports are typically pretty simple, while analytical or explanatory reports are a different story.

However, most reports will start with a title and a table of contents, so the person reading the report knows what to expect. Then, add a summary and move on to the introduction. After you’ve written the body and the conclusion, don’t forget to include suggestions based on your findings that will help your team create an actionable plan as you move forward.

After that, list the references you used while creating the report, and attach any additional documents or images that can help the person reading the report understand it better.

This outline may vary depending on what kind of report you’re writing. Short business reports may not need a table of contents, and informative reports won’t contain any analyses. Also, less formal reports don’t need to follow a strict structure in every situation.

Business Report Contents

When it comes to the contents of your report, keep in mind the person who’s going to read it and try to balance between including all the relevant information, but not overwhelming the reader with too many details.

• The introduction to the report should state the reason why you’re writing it, and what its main goal is. Also, mention what methodology and reporting software you’ve used, if applicable.
• The body of the report is where you’ll expose all your key findings, explain your methodology, share the important data and statistics, and present your results and conclusion.
• The conclusion , similarly to the summary you’ll add at the beginning of the report, briefly singles out the most important points and findings of the report.

If you decide to include more sections like recommendations, this is where you’ll suggest the next steps your team or the company may want to take to improve the results or take advantage of them if they’re favorable.

PRO TIP: Are You Tracking the Right Metrics for Your SaaS Company?

As a SaaS business leader, there’s no shortage of metrics you could be monitoring, but the real question is, which metrics should you be paying most attention to? To monitor the health of your SaaS business, you want to identify any obstacles to growth and determine which elements of your growth strategy require improvements. To do that, you can track the following key metrics in a convenient dashboard with data from Profitwell:

• Recurring Revenue. See the portion of your company’s revenue that is expected to grow month-over-month.
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• Customer overview . View the total number of clients your company has at any given point in time and the gains and losses from different customer transactions.
• Growth Overview . Summarize all of the different kinds of customer transactions and their impact on revenue growth.
• Churn overview. Measure the number and percentage of customers or subscribers you lost during a given time period.

If you want to track these in ProfitWell, you can do it easily by building a plug-and-play dashboard that takes your customer data from ProfitWell and automatically visualizes the right metrics to allow you to monitor your SaaS revenue performance at a glance.

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To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your Profitwell account with Databox. 

Step 3: Watch your dashboard populate in seconds.

Note : Other than text, make sure you include images, graphs, charts, and tables. These elements will make your report more readable and illustrate your points.

Whether you’re writing a specific type of business report for the first time or you simply want to improve the quality of your reports, make sure you follow this comprehensive guide to writing an effective business report.

• Do Your Research
• Create an Outline
• Determine Formatting Guidelines
• Think of an Engaging Title
• Write the Introduction
• Divide the Body of the Report into Sections
• Choose Illustrations
• Conclude Effectively
• Gather Additional Documentation
• Add a Summary
• Proofread Your Work

Step 1: Do Your Research

A well-planned report is a job half done. That means you need to do research before you start writing: you need to know who you’re writing for and how much they know about the topic of your report. You need to explore the best business dashboard software and templates you can use for your report.

Also, if you believe you will need additional resources and documents to add in the appendix, you should do it during this phase of report writing.

Step 2: Create an Outline

Once you’ve gathered the resources, it’s time to plan the report. Before you start writing, create an outline that will help you stick to the right structure. A business report is complex writing in which you can get lost very easily if you don’t have a clear plan.

Moreover, the report shouldn’t be complicated to read, so sticking to a plan will allow you to keep it concise and clear, without straying from the topic.

Step 3: Determine Formatting Guidelines

Most companies have their in-house formatting that every official document has to follow. If you’re not sure if such rules exist in your company, it’s time you checked with your managers.

If there arent’ any guidelines regarding formatting, make sure you set your own rules to make the report look professional. Choose a simple and readable format and make sure it supports all the symbols you may need to use in the report. Set up proper headings, spacing, and all the other elements you may need in Word or Google Docs.

Pro tip: Google Docs may be easier to share with people who are supposed to read your business report.

Step 4: Think of an Engaging Title

Even if you’re writing a formal business report, the title should be clear and engaging. Reports are typically considered dull as they’re a part of official business documentation, but there’s no reason why you can’t make them interesting to read. Your title should suit the report topic and be in different font size so the reader can recognize it’s a title. Underneath the title, you should add the name of the author of the report.

Step 5: Write the Introduction

A good introductory paragraph for a business report should explain to the reader why you’ve written the report. Use the introduction to provide a bit of background on the report’s topic and mention the past results if there’s been a significant improvement since your last report.

Step 6: Divide the Body of the Report into Sections

As this will be the most comprehensive part of your report, make sure you separate the data into logical sections. Your report is supposed to tell a story about your business, and these sections (such as methodology, hypothesis, survey, findings, and more) will help the data look well-organized and easy to read.

Step 7: Choose Illustrations

Of course, each of these sections should be followed with charts, graphs, tables, or other illustrations that help you make a point. Survey results are typically best displayed in pie charts and graphs, and these enable the reader to visualize the data better. From the formatting point of view, breaking the long text sections with illustrations makes the report more readable.

Pro tip: Using centralized dashboard solutions like Databox can bring your reporting game to the next level. Sign up for a forever-free trial now to see how you can use Databox to track and visualize performance easier than ever before .

Step 8: Conclude Effectively

Finish your report with a to-the-point conclusion that will highlight all the main data from the report. Make sure it’s not too long, as it’s supposed to be a summary of the body of the report. In case you don’t want to add a specific section for recommendations, this is where you can include them, along with your assessments.

Step 9: Gather Additional Documentation

If you’ve determined what additional documents, images, surveys, or other attachments you may need for your report, now is the time to collect them. Request access to those you may not be able to get on time, so you have everything you need by the deadline. Copy the documents you can use in the original form, and scan the documents you need in electronic format.

Step 10: Add a Summary

The summary is usually at the top of the report, but it’s actually something you should write after your report is completed. Only then will you know exactly what your most relevant information and findings are, so you can include them in this brief paragraph that summarizes your report’s main points.

The summary should tell the reader about the objective of the report, the methodology used, and even mention some of the key findings and conclusions.

Step 11: Proofread Your Work

It may seem like common sense, but this final step of the process is often overlooked. Proofreading your work is how you make sure your report will look professional because errors can ruin the overall impression the reader will form about your work, no matter how great the report is.

Look for any spelling or grammatical mistakes you can fix, and if you’re not sure about specific expressions or terminology, use Google to double-check it. Make sure your writing is to-the-point and clear, especially if you’re writing for people who may not know the industry so well. Also, double-check the facts and numbers you’ve included in the report before you send it out or start your reporting meeting.

Business Report Examples (with Ready-to-Use Templates)

Here, we’re sharing a few business reporting examples that you can copy, along with ready-to-use and free-to-download templates. If you don’t know where to start and what to include in different types of business reports, these business report examples are a great way to get started or at least get some inspiration to create yours.

Activity Report Example

Annual report example, project status report example, financial report example, sales report example, marketing report example.

Note : Each of the business report templates shared below can be customized to fit your individual needs with our DIY Dashboard Designer . No coding or design skills are necessary.

For reporting on sales activity, HubSpot users can rely this streamlined sales activity report that includes key sales metrics, such as calls, meetings, or emails logged by owner. This way, you can easily track the number of calls, meetings, and emails for each sales rep and identify potential leaks in your sales funnel. Check all our sales team activity dashboards here. Or if you are looking for dashboards that track general sales performance, browse through all Databox sales dashboards here.

If you’re preparing for annual reporting, you will benefit from choosing this HubSpot annual performance report . It contains all the relevant metrics, such as email and landing page performance, new contacts, top blog posts by page views, and more. See all our performance dashboard templates here.

Project status reports can be very similar to progress reports. If you’re in need of one of those, here’s an example of a Project overview dashboard from Harvest that shows that can help you create simple, but well-organized report based on metrics that matter: hours tracked, billable hours, billable amount split by team members., and more. Check out more project management dashboard templates we offer here.

Are you creating a financial report? You will find this QuickBooks + HubSpot integration a great choice for a financial performance dashboard that makes creating a report simple. This dashboard focuses on the essential financial report

ting metrics and answers all your revenue-related questions. See all Databox financial dashboards here.

If you’re tracking your sales team’s monthly performance, this sales report template will help you prepare an outstanding report. Check out all the vital productivity KPIs, track your progress towards your goals, and understand well how your current sales pipeline is performing. See all sales performance dashboards we have available here.

Marketing reports can be easily prepared by using this monthly marketing report template . With HubSpot’s reporting, you can determine where your website traffic is coming from, how your landing pages and specific blog posts are performing, and how successful your email campaigns are. Browse all Databox marketing dashboards or marketing report examples here.

Create a Professional Business Report in No Time with Databox

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Automating business reporting has never been easier. And with Databox, you can do exactly that in just a few clicks. Sign up now and get your first 3 business dashboards for free.

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What Are Business Reports & Why They Are Important: Examples & Templates

Table of Contents

1) What Is A Business Report?

2) Types Of Business Reports

3) Business Reports Examples & Samples

4) Why Do You Need Business Reports?

5) How To Setup A Business Report?

6) Challenges Of Business Reports

In your daily operations, you likely notice your processes and ‘activities’ constantly changing – sales trends and volume, marketing performance metrics, warehouse operational shifts, or inventory management changes, among many others.

All these little alterations in your organizational activities are impacting the global well-being of your company, your warehouse, your restaurant, or even your healthcare facility. Whether you manage a big or small company, business reports must be incorporated to establish goals, track operations, and strategy to get an in-depth view of the overall company state.

But with so much information being collected daily from every department, static business reports created manually will not give your company the fresh insights it needs to stay competitive. Businesses that want to succeed in today’s crowded market need to leverage the power of their insights in an accessible and efficient way. This is where modern business reports created with interactive data visualizations come to the rescue. 

Traditional means of reporting are tedious and time-consuming. Due to how the human brain processes information, presenting insights in charts or graphs to visualize significant amounts of complex information is more accessible and intuitive.  Thanks to modern, user-friendly online data analysis tools armed with powerful visualizations, companies can benefit from interactive reports that are accessible and understandable for everyone without needing prior technical skills.

Here, we take the time to define a business report, explore visual report examples, and look at how to create them for various needs, goals, and objectives. In the process, we will use online data visualization software to interact with and drill deeper into bits and pieces of relevant data. Let's get started.

What Is A Business Report?

A business report is a tool that helps collect and analyze historical and current data from a company’s operations, production, and more. Through various types of business reports, organizations make critical decisions to ensure growth and operational efficiency.

To understand the best uses for these reports, it’s essential to properly define them. According to authors Lesikar and Pettit, “A corporate-style report is an orderly, objective communication of factual information that serves some organizational purpose”. It organizes information for a specific business purpose. While some reports will go into a more detailed approach to analyzing the functionality and strategies of a department, other examples of business reports will be more concentrated on the bigger picture of organizational management, for example, investor relations. That’s where the magic of these kinds of reports truly shines: no matter for which company goal you need, their usage can be various and, at the same time, practical.

Traditional business reports are often static and text reach (bullet points, headings, subheadings, etc.). Classically formatted in sections such as the summary, table of contents, introduction, body, and conclusion, this report format is no longer the most efficient when it comes to extracting the needed insights to succeed in this fast-paced world. On one hand, by the time these reports have been finished, the insights included within them might not be useful anymore. On the other hand, the fact that it is mostly text and numbers makes them hard to understand, making the analysis strategy segregated and inefficient.  

The visual nature of modern business dashboards leaves all the aforementioned issues in the past. Thanks to interactive data visualizations and modern business intelligence solutions , the analysis sequence can be done fast and efficiently while empowering non-technical users to rely on digital insights for their decision-making process. 

Your Chance: Want to test professional business reporting software? Explore our 14-day free trial. Benefit from great business reports today!

Types Of Business Reports?

Before creating your business outcome reports, it is important to consider your core goals and objectives. This way, you can pick the correct type of report for each situation. Here, we present you with five common types of visual reports that you can use for different analytical purposes. 

1. Analytical reports

Analytical reports are reporting tools that use qualitative and quantitative data to analyze the performance of a business strategy or as support when a company needs to make important decisions. A modern analytical dashboard created with top reporting software can include statistics, historical data, as well as forecasts, and real-time information. Let’s look into it with a sales example. 

**click to enlarge**

This visually appealing business analysis report contains relevant sales KPIs to measure performance, such as the average revenue per unit, the customer lifetime value, acquisition costs, and some sales targets to be met. The value of this analytical report lies in the fact that you get a lot of relevant metrics in a single dashboard. The data can be filtered and explored on different time frames such as daily, weekly, monthly, or quarterly, depending on the discussion that it needs to support.   

With this kind of sample in hand, managers can quickly understand if they are meeting their targets, find improvement opportunities, get a bigger picture of their sales, and find efficient ways to proceed with new strategies.  

2. Research reports

Next in our types of business reports that we will discuss is a research report. Companies often use these kinds of reports to test the viability of a new product, study a new geographical area to sell, or understand their customer’s perception of their brand image. To generate this type of report, managers often contact market research agencies to gather all the relevant information related to the studied topic. This brand analysis dashboard is a great example.

The image above is a business report template of a brand analysis. Here, we can see the results of a survey that was conducted to understand the brand’s public perception on different topics. The value of this market research dashboard lies in its interactivity. Often, research reports are depicted in long and static PowerPoint presentations. With a modern market research dashboard like this one, all the info can be filtered upon need, and the whole presentation of results can be done on one screen. For example, if you want to know the brand awareness of a particular region or age group, you just have to click on the graphs, and the entire dashboard will be filtered based on this information. Like this, the analysis sequence is fast, interactive, and efficient. 

3. Industry reports

Following on from the research topic, our next type is an industry report. Benchmarks and targets are excellent ways to measure a company’s performance and success. But, these targets need to be based on realistic values, especially considering how crowded and competitive today’s markets are. For this purpose, companies perform industry reports. By getting a clear picture of the average industry numbers, such as the competitive landscape, industry size, economic indicators, and trends, they can plan smart strategies and create realistic targets for performance. 

Let's take this industry report by Technavio about the Global Ice Cream Market as an example. Here, we can see relevant numbers concerning the ice cream market, how COVID-19 impacted it, and what is expected to happen between the years 2020-2024. For example, the business report sample shows that the pandemic has positively impacted the ice cream market and that it grew 4.33% during 2020. The report also shows that there is increasing popularity of plant-based ice cream and that this trend is driving market growth. This is invaluable information for an ice cream company as they can invest in new products with almost certain success.

4. Progress reports

Next, we have progress reports. Unlike our other examples, this type of business report is not necessarily based on deep research or advanced analytics but rather on delivering a clear picture of the performance of a particular area or business goal. Their visual nature makes them the perfect tool to support meetings or business discussions as they provide a glance into the status of different metrics. A common use of progress reports is with KPI scorecards . Let’s look at an example. 

The image above is a business report example of a balanced scorecard. The goal here is to quickly understand the development of metrics related to 4 key business areas: financial, customers, learning and growth, and internal objectives. Each of these metrics is displayed in a current value and compared to a set target. Paired with this, the template has five colors for the performance status. This allows anyone who uses this report to quickly understand just by looking at the colors if the target is being met.

5. By business function

Getting a bigger picture of a company’s performance is a great benefit of the best business reports. But, apart from helping the company as a whole, the real value of these reports lies in the fact that they empower departments to leverage the power of data analysis for their decision-making process. Instead of the sales department, human resources, or logistics, your entire organization will be data-driven. Let’s look at it with a business report example by function on marketing.  

Created with modern marketing dashboard software , this example entirely focuses on the development of marketing campaigns.  With metrics such as the total number of impressions, clicks, acquisitions, and cost per acquisition being depicted on intuitive gauge charts, you quickly get a clear understanding of the performance of your campaigns. Through this, you can spot any inefficiencies before they become bigger issues and find improvement opportunities to ensure your marketing efforts are paying off. If you want to dig even deeper, this interactive business report can be filtered for specific campaigns so you only see related insights, making this dashboard the perfect tool to support team meetings. 

Business Report Examples And Templates

We’ve answered the question, ‘What is a business report?’ and now, it’s time to look at some real-world examples.

The examples of business reports that we included in this article can be utilized in many different industries; the data can be customized based on the factual information of the specific department, organization, company, or enterprise. Interdepartmental communication can then effectively utilize findings, and the content can be shared with key stakeholders.

Now that we know what they are, let's go over some concrete, real-world instances of visuals you will need to include in your reports.

1. Visual financial business report example

This first example focuses on one of the most vital and data-driven departments of any company: finance. It gathers the most essential financial KPIs a manager needs to have at his fingertips to make an informed decision: gross profit margin, operational expenses ratio (OPEX), both earning before interests (EBIT) and net profit margins, and the income statement. Next to these are the revenue evolution over a year compared to its target predefined, the annual evolution of operational expenses for various internal departments as well as the evolution of the EBIT compared to its target.

The different sets of visual representations of data can clearly point out particular trends or actions that need to be taken to stay on the financial track of a company. All your financial analysis can be integrated into a single visual. When the presentation becomes interactive, clicks will provide even deeper insights into your financial KPIs and the desired outcomes to make a company healthy in its financial operations. The importance of this finance dashboard lies in the fact that every finance manager can easily track and measure the whole financial overview of a specific company while gaining insights into the most valuable KPIs and metrics. Empowering a steadfast and operation-sensitive plan is among the most important goals a company can have, and finance is right in the middle of this process.

Thanks to all this information displayed on a single dashboard, your report is greatly enhanced and backed with accurate information for you to make sound decisions. It becomes easier to implement a solid and operation-sensitive management plan.

2. Visual investor's business report layout

As mentioned earlier, holding an account of your activity, performance, and organization’s assets is important for people outside of the company to understand how it works. When these people are investors, it is all the more critical to have a clean and up-to-date report for them to know how successful is the company they invest in and for you to increase your chances of having more funds. This example provides just that: an exact overview of the most important insights and specific values in a particular time frame.

Calculating and communicating KPIs about the overall company situation is what this investors’ relationship dashboard tries to focus on. You learn about the return on equity and return on asset, the debt-equity ratio, and the working capital ratio, but also see the evolution of a share price over time. Each of these metrics is crucial for a potential shareholder, and if they are not monitored regularly and kept under control, it is easy to lose investors’ interest. Tracking them and visualizing them through a modern dashboard is a competitive advantage for your investors’ reports. You can even see on this visual a clear set of data, so you don’t have to dig through numerous amounts of spreadsheets, but clearly see the specific development over time, the percentage gained or lost, ratios, and returns on investments. Not to be limited just to these data, you can always customize and make sample business reports for your specific needs.

3. Visual management report example

The management KPIs presented below focus on the revenue and customer overview seen through a specified quarter of a year. With just a click, you can easily change your specific date range and make an overview of different months or years.

When analyzing insights on a more specific level, you can easily spot if the revenue is approaching your target value, compare it to the previous year, and see how much of the target you still need to work on. The average number of your revenue per customer compared to your targets can also identify on a more specific level how much you need to adjust your strategy based on your customers’ value. If you see your values have exceeded your goals, you can concentrate on KPIs that haven’t yet reached your target achievement. In this specific example, we have gained insights into how to present your management data, compare them, and evaluate your findings to make better decisions.

This clear overview of data can set apart the success of your management strategy since it is impossible to omit vital information. By gathering all your findings into a single CEO dashboard , the information presented is clear and specific to the management’s needs. The best part of this example report is seen through its interactivity: the more you click, the more data you can present, and the more specific conclusions you can look for.

These report templates that we have analyzed and presented in this article can be a roadmap to effectively create your own report or customize your data to tailor your needs and findings.

4. SaaS management dashboard

The next in our rundown of dynamic business report examples comes from our specialized SaaS metrics dashboard .

A SaaS company report example that packs a real informational punch, this particular report format offers a panoramic snapshot of the insights and information every ambitious software-as-a-service business needs to succeed.

With visual KPIs that include customer acquisition costs, customer lifetime value, MMR, and APRU, here, you will find everything you need to streamline your company’s initiatives at a glance. This is an essential tool for both short- and long-term evolution.

5. Sales KPI dashboard

Niche or sector aside, this most powerful of online business reports samples will empower your sales team to improve productivity while increasing revenue on a sustainable basis.

A powerful daily business activity report as well as a tool for long-term growth, our sales dashboard boasts a cohesive mix of visualizations built to boost your business's bottom line.

With centralized access to sales graphs and charts based on churn rates, revenue per sales rep, upselling & cross-selling, and more, this is a company report format that will help you push yourself ahead of the pack (and stay there). It’s a must-have tool for any modern sales team.

6. Retail store dashboard company report example

Retail is another sector that pays to utilize your data to its full advantage. Whatever branch of retail you work in, knowing how to generate a report is crucial, as is knowing which types of reports to work with.

Our interactive retail dashboard is one of our finest visual report examples, as it offers a digestible window of insight into the retail-centric unit as well as transaction-based information that can help you reduce costs while boosting your sales figures over time.

Ideal for target setting and benchmarking as well as strategy formulation, this is an unrivaled tool for any retailer navigating their activities in our fast-paced digital age. If you’re a retailer looking for steady, positive growth, squeezing every last drop of value from your retail metrics is essential—and this dashboard will get you there.

7. Customer service team dashboard

As a key aspect of any successful organizational strategy, optimizing your customer service communications across channels is essential. That’s where our customer service analytics report comes into play.  

Making your customer service efforts more efficient, effective, and responsive will not only drastically improve your consumer loyalty rates but also set you apart from your competitors.

One of the best ways to achieve a mean, lean, well-oiled consumer-facing machine is by giving your customer service representatives the tools to perform to the best of their abilities at all times. Armed with a balanced mix of KPIs to track and enhance service performance, this most powerful of business report samples will help you drive down response times while improving your first call resolution rates. It’s a combination that will result in ongoing growth and success.

8. Employee performance dashboard

In addition to your customers, your employees are the beating heart of your organization. Our employee dashboard will give you the power to track the ongoing value and productivity of your internal talent.

An ideal formal business report example for any modern HR department, this telling dashboard will give you deep insight into how your employees perform and behave over specific timeframes.

Here, you can examine trends in absenteeism rates, track overtime hours by age group, monitor your training costs, and explore peaks and troughs in productivity across the entire workforce. This melting pot of at-a-glance information will empower you to provide training exactly where it’s needed and get to the heart of any issue that’s affecting productivity or engagement levels. 

Working with this business report format example consistently will ultimately ensure you get the very best return on investment (ROI) from your internal talent.

9. Marketing KPI dashboard

Without a solid multichannel marketing strategy, it’s unlikely that you’ll ever see a consistently healthy ROI from your promotional efforts. Shooting in the dark regarding marketing will also see you fall behind the competition. Enter our marketing dashboard .

This business report format template brimming with insight, lets you set accurate performance benchmarks while uncovering a wealth of insight from one intuitive dashboard.

To optimize your promotional campaigns and activities, talking to specific audience segments and using the right touchpoints at precisely the right time is essential. Without a targeted approach, all you’re doing is throwing your time and money away.

This effective company report example offers a balanced overview of your campaigns’ performance by offering the tools to dig deep into vital metrics like cost per acquisition (CPA), customer lifetime value (CLTV), and ROI.

This perfect storm of metrics will show you where your communications or campaigns are failing to drive engagement and where they’re yielding positive results. Armed with this critical information, you can optimize all of your efforts to make the biggest possible impact across channels. An essential report design for any modern organization looking to scale swiftly and consistently.

10. Warehouse KPI dashboard

Being a warehouse manager or decision-maker is a high-pressure job where every decision counts. To keep your fulfillment activities and initiatives fluid, functional, and primed for organizational growth, sweating your data correctly is a must.

Our warehouse KPI dashboard is a business report sample that aids both real-time decision-making and longer-term strategic planning.

With a powerful selection of logistics-based KPIs, this highly visual business report structure features metrics based on on-time shipment rates, a breakdown of warehouse costs, the number of shipments made over a specified timeframe, and a perfect order rate.

By making this kind of business reports formats a core part of your daily operations, you can eliminate unnecessary costs or activities while boosting overall productivity and significantly improving the success, as well as accuracy, of your warehouse operations. It is an invaluable tool that will help consistently deliver on your fulfillment promises, improving your brand reputation in the process.

11. Cybersecurity dashboard

In our hyper-connected digital age, failing to invest in adequate cybersecurity solutions is the same as leaving your front door wide open when you’re on holiday.

To avoid the devastating impact of organizational cyber attacks or informational breaches,  our cyber security IT dashboard will ensure your company is fortified from every angle. This most vital of business report examples will help you fend off any prospective acts of cybercrime while monitoring for any attacks or abnormalities in real-time.

Here, you can keep on top of your cybersecurity rating, track your phishing test success rates, understand how long it takes you to identify an attack (and improve your responsivity), look at how often you backup your company's sensitive information, and discover the most common intrusion rates related to your company from a cohesive space. It’s an essential analysis tool designed to keep your company safe, secure, and happy.

12. CEO dashboard

The CEO is the highest leadership position in an organization. As such, they need to get a complete overview of the entire operations and performance to ensure everything is running smoothly and on track to meet expected goals. Our next example is a scorecard report tracking relevant metrics related to finances, marketing, customer service, and human resources. 

What makes this template so valuable for the CEO is the fact that it offers a long-term view with benchmarks for quarterly and annual performance. This way, leadership can evaluate the development of the different strategies and spot any inefficiencies at a glance by looking at the green or red colors depicted on each KPI. Plus, each section of the scorecard offers a detailed breakdown of additional information to help dive deeper into the reasons behind a specific result. 

For instance, we can see that there is an increase in the total expenses in the current quarter. However, when taking a deeper look at the yearly breakdown, we can see that the operating expenses ratio has been decreasing for the past three months. Therefore, the quarterly increase is nothing to worry about.

13. Manufacturing production dashboard 

As a production company, you must ensure every aspect of the process is efficiently carried out at its maximum capacity. This means, ensuring machines are working properly, the right amounts of products are being produced, and the least amount are being returned by customers. Our next template aims to help with that task by offering a 360-degree view into a company’s production processes.

With insights into production volume vs. quantity ordered, top 5 machines by production volume, and return items by reason, the manufacturing manager can spot inefficiencies and identify trends to optimize production and ensure the highest possible ROI. 

For example, looking at the top machines by production can help you spot the ones that might need some maintenance and plan that maintenance time without affecting production. On the other hand, analyzing the returned items by reason can also help improve customer experience and satisfaction. If you see a large amount of returns due to a broken product, it means you need to improve the quality of your materials or the packaging when they are sent to the customer to keep it safer. 

14. IT project management dashboard

Completing a project successfully relies heavily on the team being connected to keep tasks moving at the expected speed. The issue is that it often involves multiple meetings that end up taking a lot of time that could be implemented actually completing the tasks. Our next sample aims to tackle that issue by providing a real-time overview of project development metrics.

At the top of the report, we see a breakdown of the different stages of the project with a development percentage and a projected launch date. This is great information to have as it can inform the team about the status of the entire project and any external stakeholders as well.

We then get insights into the project budget, overdue tasks, upcoming deadlines, and employee workload. This is invaluable information that can help optimize any bottlenecks and increase overall efficiency. For instance, we can see that Georg and Nancy are 10+ days overdue with their tasks which is not good for the project. However, a deeper look shows us that these two employees are the ones with the biggest workload, which means they might need some help from other team members to speed up their tasks.

15. HR diversity dashboard 

Diversity in the workplace has become a big priority for organizations and prospective talents. Each year, more and more businesses realize the value of having employees from different backgrounds and cultures as a way to boost their strategies and overall growth. That being said, to be considered a diverse company, you need to ensure your workforce feels comfortable and that the same opportunities are being given to all. Enters our last business report template.

The template above offers a view into different diversity management metrics from recruitment to talent management. Through this insightful report, HR managers can test the success of their diversity strategies and spot any areas of improvement to ensure the highest level of employee satisfaction. The template is highly interactive and offers insights into diversity by gender, ethnicity, and disabilities.

Analyzing the content of the report, we can see that black employees are the ones with the highest voluntary turnover rate. This is something that needs to be looked into to find the reasons why these employees are not feeling comfortable at the company. On the other hand, we can see that the organization is 1% above the 2% industry standard for hiring employees with disabilities. This is a great indicator, and it can translate into a low 7% of voluntary leaves by these workers.

Now that we’ve looked at report samples, let’s consider the clear-cut business-boosting benefits of these essential analytical tools. These perks will make your company stronger, more fluent, and more efficient on a sustainable basis.

Why Do You Need Business Reports?

These reports also enable data collection by documenting the progress you make. Through them, you have the means to compare different periods and activity, growth, etc. You can better see which products or services are more successful than others, which marketing campaign outperforms which other, and which markets or segments require more attention. Collecting all this data is indispensable – and by doing so, you build a paper trail of your past (or, namely, a data trail). They let people outside the company (like banks or investors) know about your activity and performance and enable stakeholders to understand your organization’s tangible and intangible assets.

• Risk assessment & opportunity: With a business report, you can increase the understanding of risks and opportunities within your company . Sample reports accentuate the link between financial and non-financial performance: they streamline processes, reduce costs, and improve overall cohesion in an informed, commercially ‘safe’ way.
• Trends & connections: Business report samples can help you compare your performance to other internal units or companies in the same sector. On a more specific level, a report template can help you dig thoroughly into operational metrics and details and discover correlations that would be otherwise overlooked. In today’s hyper-connected digital age, gaining a deeper insight into your data will empower you to formulate strategies that will accelerate key areas of your business growth through trend identification. This fact alone highlights the importance of a business analysis report.
• Business intelligence (BI): If used correctly, the best BI tools will answer a vital question: ‘Will I survive on the market?’ By creating a business report of a company built to improve your BI activities and answer essential organizational questions, you will gain the ability to tackle deeper specific insights that can bring operational value and control the overall expenditures. By knowing how to set up such a report with specific samples and templates, you can provide building blocks to establish a successful business intelligence strategy.
• Buy-in: While there are many different types of business reports for a company, they all have one common trait: gathering data and tracking the business activities related to something specific. By working with the right reports, users can perform in-depth visual analyses of many key areas or functions and provide informed recommendations that will ultimately improve efficiency and encourage innovation. Regardless of how good or beneficial an idea might be , getting buy-in from senior executives or external partners is often a major roadblock to progress. However, a good report template presents a level of depth and presentation that is both factual and convincing and will encourage buy-in from the people with the power to sign off on new strategies, initiatives, or ideas.
• Operational efficiency: The more factual the report is, the clearer the data. When your data is well organized and crystal clear, it’s possible to interpret your business activities cost-effectively, reducing the time required to analyze findings while saving countless working hours sifting through metrics for actionable insights. A good template presents an in-depth analysis where the writers show how they have interpreted their findings. For example, a marketing report can reduce the time needed to analyze a specific campaign, while an HR report can provide insights into the recruiting process and evaluate, for example, why the cost per hire increased?
• Specificity: When you create a business information report, you are giving yourself a key opportunity to address specific issues that are often used when decisions need to be made. As author Alan Thomson says, “A company report conveys information to assist in business decision-making. [It] is the medium in which to present this information.” They have several purposes: some record information to plan for the future, some record past information to understand a situation, and others present a solution to a pressing problem. Some executive dashboards are for daily usage, while a monthly business report template will help you pinpoint your activities on a more gradual, incremental basis.  They are all essential to commercial success, as they bring clarity to complex analysis. As mentioned earlier, the clearer the data, the more cost-effective results will be, so keeping in mind the exact data to incorporate into this kind of report should be essential in deciding what kind of report to generate. You can find multiple key performance indicator examples in different industries, which should be considered when creating that kind of report. You can also generate an interdepartmental report or between businesses to compare industry values and see how your company stands in the market.
• Accuracy & consistency: In The Age of Information, data is a vast landscape, and if you want to use it to your advantage, aiming for consistency and accuracy is key. If your data is off or presents hit-and-miss findings, it could cost your company in the long run.  Working with an online dashboard tool to produce your reports is an incredible advantage for the ease of use, the time saved, and, most importantly, the accuracy of the information you will use. As you work with real-time data, everything on your report will be up-to-date, and the decisions you will take will be backed with the latest info. Business report examples are significantly helpful when you need to explore your data and perform data analyses to extract actionable insights. They will deliver an important added value to your report thanks to the visualization of your findings, bringing more clarity and comprehension to the analyses, which is their primary purpose.
• Engagement: As intuitive, digestible, and visual tools, business-centric reporting tools are easier to understand and tell a story that is far more likely to resonate with your audience.  While exploring your data, with deeper insights generated with just a few clicks, the report doesn’t have to be dull, boring, and lost in hundreds of pages or spreadsheets of data. If you create a report that is clean and customized, you will bring more value than by printing or searching through a spreadsheet. Achieving a design like this is simple with the right KPI dashboard software . Imagine yourself in a meeting with 200 pages of analysis from the last 5 years of business management. One participant asks you a specific question regarding your operational costs dating 3 years back. And you’re sitting there, trying to find that specific piece of information that can make or break your business meeting. With business dashboards , you cannot go wrong. All the information you need is generated with a click, within a click.
• Benchmarking: If you know how to set up a business-centric report with efficiency, you will gain the ability to set defined, accurate benchmarks. By frequently setting targets based on your most important organizational goals and working with visual reporting tools, you will keep your organization flowing while catalyzing your overall growth and productivity levels.
• Communication: One of the best uses of these tools is improving internal collaboration and communication. By gaining 24/7 access to your most essential business data while enhancing the way you analyze and present it, you will empower everyone in the business with better access to information, which, in turn, will enhance internal communication and collaboration.
• Innovation: The intuitive nature of these reports makes them the most efficient way to steer a progressive analytical strategy. As such, it’s easier (and quicker) to uncover hidden insights, spot trends, and hone in on critical information. It’s this speed, ease, and accuracy that frees creativity and improves innovation across the organization, accelerating growth as a result.

These reports can also be of many different types, but they all have one common trait: gathering data and tracking the organizational activities related to something specific. From there, their author(s) will often perform an analysis and provide recommendations to the organizations.

How To Generate A Business Report

The primary importance of a corporate-centric report lies in gaining confidence and clarity. Before starting to create it, it’s vital to establish the goals and the audience. Knowing who you want to direct it to is key in its elaboration, from the tone, vocabulary/jargon you choose to the data you will focus on. A report to external stakeholders, to the CEOs, or to the technical engineers’ team will be drastically different from one another.

Likewise, the scope varies according to the objective of the report. State beforehand the needs and goals to direct you on the right path. It should be impartial and objective, with a planned presentation or dashboard reporting tool , which enables an interactive flow of data and immediate access to every piece of information needed to generate clear findings.

To help you write your daily, weekly, or monthly business-centric report template with confidence, let’s go over some essential steps and tips you should focus on:

1. Consider your audience

First of all, if you want to understand how to do a business report the right way, you have to think of your audience from the outset. Your reporting efforts must make sense and offer direct value to the end viewer or user - otherwise, they’ll be meaningless. That said, it’s critical that you take the time to consider who will use the reporting tool most and which information or features will add the most value, helping improve the organization in the process. Take the time to understand your audience, and your reporting tools will not only meet expectations but exceed them - one well-placed visualization at a time.

2. Determine and state the purpose

As we stated in the previous paragraph, defining the needs of your audience is vital to reporting success. As we said, a report usually assists in decision-making and addresses certain issues. You can state them at the beginning of the report. The more clear and specific the goal, the better the content will be. You won’t lose time adjusting information when you present your purpose in a clear and well-defined manner.

3. Use a mix of real-time and historical data

Another key component of this report is making sure you’re free of any informational blind spots. So many companies work with one form of metric, stunting their organizational progress in the process. To drill down deep into detailed pockets of information and gain a panoramic view of specific trends or patterns, working with a balanced mix of historical and real-time data is key. Doing so will empower you to capitalize on potential strengths while learning from historical weaknesses. This balanced approach will also give you the tools to develop strategies that return the best possible ROI while making powerful decisions under pressure.

4. Set actionable targets and goals

Once you’ve curated your informational sources and defined your audience, you should set actionable goals. Setting the right benchmarks will help you track your ongoing success with pinpoint accuracy while defining goals or targets will give you the insight you need to work with the right KPIs while ensuring your company is moving in the right direction. Taking the time to set actionable goals and targets that align with your organizational strategy will ensure your reports offer a consistently healthy ROI.

5. Define your reporting frequency

Another key component of successful organizational reporting is deciding how often you will analyze your metrics and information. Depending on the function or the goals you’re looking to achieve, you should decide whether your dashboard will serve as a daily, weekly, monthly, or quarterly reporting tool. Setting the right frequency will ensure your analytical strategy is fully streamlined while connecting you with the insights that count most at exactly the right time. The best modern reporting tools also offer automated functionality, helping to monitor insights and offer alerts without human intervention - the best way to save time while ensuring you never miss a critical piece of information again.

6. Gather and organize the information

Now that the purpose and scope are clearly defined, you can start gathering the data in any form that can address the issue. Thanks to that information, you will carry out data analysis to understand what lies beneath and to extract valuable insights. These findings need to be balanced and justifiable – what significance they have to the report's purpose. Identifying key performance indicators for a specific company, organizing, comparing, and evaluating them on the needed level, can be one of the most important parts of creating this kind of report. An example of a business report that shows how to extract and define your analysis can be found above in the article, where we presented our visuals.

7. Present your findings

Explain how you uncovered them and how you interpreted them that way. Answer the original issue by detailing the action to take to overcome it and provide recommendations leading to a better decision-making process. A best practice to present the insights you have drawn out is using dashboards that communicate data visually in a very efficient way. A dashboard software like datapine can precisely answer that need while helping you with data exploration at the same time, which is a crucial part. When you click on a specific part of the dashboard, you can easily access your data in a more in-depth approach.

Comparing your findings is also one of the features you can use if you are asking yourself what has changed in relation to a specific period. When you assess these datasets in just a few clicks on your monitor, the whole reporting process and measurement of your strategy can be done in minutes, not days. Evaluating findings in today’s digital world has become one of the main focuses of businesses wanting to stay competitive in the market. The faster you can do that, the more information you gain, and the more successful your actions will become.

8. Align your visualizations

Expanding on presenting your findings, it’s also important to get your design elements right when considering how to write a business report. As a rule of thumb, your most essential at-a-glance insights should be at the top of your dashboard, and you should aim to be as clean, concise, and minimal as possible with your presentation to avoid cluttering or confusion. To improve your visual storytelling and bring every key element of your report together cohesively, getting your dashboard design just right is vital. Our essential guide to data visualization methods will help to steer your efforts in the right direction.

9. Proofread your reports

When you’re looking at a polished example of a business report, you’ll notice that every element of design and content is immaculate and makes complete logical sense. That said, to get the best returns for your analytical efforts, proofreading your reports is vital. Work through your report with a fine-toothed comb and ask trusted colleagues in your organization to do the same. Once you’ve carefully proofread your entire report, you can collectively tighten up any sloppy design elements, typos, misleading copy, and bad visual placements. Doing so is vital because it will make your examples of business reports slick, actionable, accurate, and built for success.

10. Be responsive

While modern reporting dashboards are dynamic and interactive in equal measure, it’s important that you also remain robust and responsive when writing a business-based report. What does this mean, exactly? It means that in the digital age, the landscape is always changing. As such, if you want to get the most from your reports or dashboards, you must commit to editing and updating them according to the changes around you. In an informational context, what is relevant today may be redundant tomorrow, so to remain powerful and relevant, your reports must always be optimized for success. When you write a business-style report, you should understand that, to some extent, you will need to rewrite it repeatedly. Remember, commit to regularly assessing your reports, and success will be yours for the taking.

You can easily find a sample of a business report on the Internet, but not all of them fit your needs. Make sure, at any moment, that the report you want to create is accurate, objective, and complete. It should be well-written, in a way that holds the reader’s attention and meets their expectations, with a clear structure.

Common Challenges Of Business Reports

As we just learned from the previous section, generating a successful report requires carefully following some steps and considerations. This often comes with challenges and limitations that users face during the generation and analysis process. To help you be aware of those challenges and how to overcome them efficiently, we will list some of the most common ones below. 

• Data quality 

All the time and effort dedicated to the reporting process will be for nothing if you are not working with high-quality information. Believe it or not, according to recent reports , 41% of companies cite inconsistent data across technologies as their biggest challenge. With only 16% labeling the data they are using as “very good”. 

This presents a huge challenge as the consequences of poor data quality can be quite expensive since organizations are basing their most important strategic decisions on unreliable insights.  

To prevent this issue from affecting you, it is essential to invest time and money in implementing a thoughtful data quality management plan to ensure your information is constantly checked under specified guidelines. Putting extra attention to the cleaning and constant manipulation of the information is also a huge aspect of the process. 

• Lack of data literacy 

Another big challenge that businesses face when implementing reporting practices is the level of literacy of their employees. As mentioned earlier in the post, the success of the entire process relies heavily on the entire workforce being involved in it and collaborating with each other. The issue is that generating a report and analyzing the data can be very intimidating for non-technical employees who often don’t have the necessary skills or confidence to integrate data-driven activities into their daily work. 

That is why carrying out a careful analysis of the literacy level across your workforce can help you understand the actual situation and offer training instances to anyone who needs it. Paired with that, investing in self-service BI tools that allow any user, regardless of their technical knowledge, to generate a business report with just a few clicks is a great way to approach this challenge. 

• Long generation processes 

It is not a secret that manually generating a business report can take a lot of time and effort. In fact, in some cases, when a report is finally completed, the information in it might not be entirely valuable anymore. Luckily, this challenge has been tackled a long time ago thanks to the power of automation. 

Modern online reporting tools offer users the possibility to automatically generate a report in a matter of seconds, eliminating any form of manual work. All they need to do is connect their data sources, select the KPIs they want to display, and enjoy a visually appealing and fully functional report in just a few clicks. This enables organizations to focus on the important part, which is extracting powerful insights to inform their strategies. 

• Static vs. interactive business reports 

Traditionally, these reports generated with tools such as Excel or PowerPoint have been static and full of text and complex numbers. Making it impossible to extract deeper conclusions from them or act on fresh insights. This is not to say that they are completely unuseful, but their historical and static perspective makes them less effective, especially considering how agile decision-making can represent a huge competitive advantage for organizations today.  

To help you make the most out of your data-driven efforts and tackle this common limitation,  we recommend you invest in tools that offer dynamic reports. BI reporting tools , such as datapine, give you the ability to generate interactive real-time reports, like the ones we saw earlier, which can be easily filtered to explore different periods or lower levels of data. This will give you the power to extract deeper and fresh insights to boost your strategies and growth. 

• Ensuring data security and privacy 

In the digital age we live in, we need to be fully aware of the risks of using online tools to manage our business’s operations. Studies have shown an increasing trend in cyberattacks and data breaches that has left decision-makers concerned about how they manage their sensitive data. One of these attacks can significantly impact an organization’s reputation but also incur considerable costs that can be hard to come back from. According to recent research, these types of breaches cost businesses an average of $4.35 million in 2022. 

All of this makes security and privacy a big challenge for businesses of all sizes. Especially regarding their report-related activities, as they contain sensitive information about the company and its clients. Luckily, modern SaaS BI tools offer high levels of security to help you keep your data secure at all times, from the moment it is generated to the time it is shared with different stakeholders. Therefore, it is important to consider this topic before investing in such a tool. 

Key Takeaways Professional Business Reports  

"Once we know something, we find it hard to imagine what it was like not to know it." - Chip & Dan Heath , Authors of Made to Stick, Switch.

We live in a data-driven world, and as a business, it’s up to you to move with the times. If you ignore the power of smart data analytics, you are only stunting your own commercial progress.

We’ve explored many shining business reports examples, and one thing is abundantly clear: if you embrace the power of digital reporting, your company will be bigger, better, and exponentially more informed. The more confident and informed you are as a business, the better you will be able to respond to constant change. In today’s digital world, it doesn’t matter what sector you work in. If you’re rigid in your approach to data, you will get left behind. Digital reporting dashboards are the only way forward.

So, you now know what business reports are, how to structure and write them , and how they can benefit your business. Committing to the right reporting and information delivery can have a significant impact on your organization and orientate its strategy better. For more ideas about business reporting in a more specific, function-related way, you can dig deeper into some of our popular articles on sales reports and marketing reports !

Don’t miss out on that opportunity and start now with datapine’s online reporting software , and benefit from a free 14-day trial ! You won’t regret it.

How to Write a Formal Business Report (Template and Examples)

Formal business reports are official documents that guide and inform stakeholders. These reports are valuable tools when solving company problems or making decisions. 

You should be clear and include all relevant information to make your report useful in decision-making and problem-solving. 

Here are five steps for writing a formal business report:

• Define the purpose and intended audience
• Gather and analyze data
• Create an outline
• Draft the business report
• Revise and format your report

Keep reading to get valuable details under every step and learn to segment your report.

But first, let’s delve deep into formal business reports, the different types, and what differentiates them. We’ll also discuss the elements of a business report and cover valuable tips to perfect your writing skills.

Let’s get started!

Understanding formal business reports

Business reports provide an analysis of the current performance of a business and offer recommended actions to improve operations. A formal business report should include detailed data, analysis, conclusions, and recommendations.

What is a formal and informal business report?

A formal business report is a detailed and organized document that provides information about a specific topic, like research findings, market trends, or a financial situation. It usually includes conclusions based on data collected during the research process. 

Formal business reports can present complicated topics in an easy-to-understand format, allowing company executives to make informed decisions. A formal report typically includes an introduction, a body of information, and a conclusion. It should consist of accurate data and reliable sources and be written formally with proper grammar and spelling.

An informal business report does not follow traditional, formal reports’ formal structure and layout. Instead, it is written in an easy-to-understand language and typically includes summaries of key points, along with recommendations or suggestions for further action. 

Unlike formal reports, informal business reports do not need to be approved by higher management and can be sent directly to the intended recipient. Businesses often use informal reports to quickly provide updates or summaries of projects, data, or other important information. They are also commonly used when sharing ideas, solutions, or findings that don’t necessarily require a formal response from the receiver. 

While informal reports may need more depth and detail than formal reports, they can still communicate important information concisely and clearly. 

Types of formal business reports

Formal business reports include different types that may be used to present data, analyze performance, or make recommendations. Examples of formal business reports include annual, research, feasibility, and marketing research reports. 

Feasibility Reports

A feasibility report is an analytical document that outlines whether an activity or project has the potential to be successful. It includes cost estimates, expected outcomes, and other factors affecting the project’s success.

Business Plans 

A business plan is a formal outline of a company’s objectives and strategies for achieving them. It is used to obtain financing, attract investors, and set goals for the company. 

Business plans typically include sections on market analysis, organizational structure, competitive analysis, product or service description, financial projections, marketing strategies, and tactics.

Progress Reports

A progress report is a document that details the current status of a project or activity. It outlines the progress made, challenges encountered, and a timeline for when the project should be completed.

Financial Reports

Financial reports provide information about the company’s financial performance over some time. They include income statements, balance sheets, and cash flow statements.

A proposal is a document that outlines how an organization, company, or individual intends to complete a project. It usually includes information such as the purpose of the project, expected outcomes, methods, and associated costs. For example, businesses may use proposals to solicit funding from investors or government agencies.

Market Research Reports

A market research report is a document that provides information about customer needs and competitor activities to develop strategies for the organization. They typically include data on consumer preferences, product demand, market trends, and other relevant factors.

Risk Reports

A risk report is a document that details the potential risks associated with a specific activity or investment. It outlines possible losses and considers how they could affect an organization’s operations. Risk reports may also include measures the organization can take to mitigate losses and recommendations for further actions.

Technical Reports

Technical reports are documents that explain the results of a technical project or investigation in detail. They are used to document the findings of a project and provide a record that can be used as reference material. 

Technical reports typically include sections on research methods, results, conclusions, recommendations, and implementation plans. 

What are the key differences between writing a business report and writing an academic report?

Business reports inform a decision or provide direction in the form of recommendations. They may include factual data and analysis but are often practical and focus on the actionable steps needed to achieve a goal. 

Academic reports take a more analytical approach, emphasizing research and thought-provoking discussions that examine different points of view. 

Sources used

When writing business reports, only use real-world sources such as government reports. But when writing academic reports, you may cite theoretical works . 

Conciseness

When writing business reports, use concise points with stakeholders in mind . As for academic reports, you may use technical terms and lengthy explanations to support a point. 

Academic reports are often longer and more detailed than business reports and may also include recommendations but with a focus on developing new strategies or ideas.

When writing a business report, adhere to the following structure: cover page, table of contents, list of figures, executive summary, introduction, body, conclusion, and recommendations. 

But when writing an academic report, follow the structure: introduction, literature review, methods, results, discussion, and conclusion.

The purpose of both types of reports is to provide information that is useful and relevant to the target audience. So keep the audience in mind when writing a report; what information do they need to know? How will it help them make decisions or understand a concept better? 

Elements of a formal business report

An excellent formal business report organizes information into these sections: 

• Table of contents
• List of Figures
• Executive summary
• Introduction
• Recommendation

1. Title page

The title page indicates the company name (and logo), the author’s and readers’ names and positions, and the date.

2. Table of contents

The table of contents lists the sections of a report with their page number and helps jump to a specific title. 

3. List of Figures

The list mentions every chart or diagram included in the report and its page number for easy navigation. 

4. Executive summary

The executive summary briefly overviews the report’s key points, findings, and conclusions. It helps readers to understand the report’s data without reading the entire document. Therefore, this section should be the last to write since the facts in the report will form the executive summary. 

5. Introduction

The introduction outlines the research objectives and methods used to generate data for analysis. It sets the stage for what follows. Unlike the executive summary, it does not mention any conclusion or recommendation. 

The body contains an in-depth review of the research results and their implications. It may include an analysis of trends, correlations, pictorial evidence, and other data supporting the report’s conclusions.  

7. Conclusion 

The conclusion summarizes the data discussed in the body . It is a brief sentence that takes around three to six sentences. 

8. Recommendation

The recommendation suggests an action based on the facts presented in the report. It outlines steps or policy changes necessary to solve a problem.

9. Appendix

The appendix contains information that supports your report but would be distracting if you included it in the body. This information may consist of raw data, charts, transcripts, and surveys used for analysis or any additional resources used in the research process. You may also include acronyms used in the report.

10. References/Bibliography

This section consists of all references you used in your report. Citations protect you from plagiarism and give credit to your sources. You can write citations in APA, MLA, and Chicago styles , depending on the style of your formal report. 

11. Glossary

The glossary is where you define all technical terms used in the report. Use an asterisk next to words you will describe in the glossary to indicate that the reader should check the glossary for a definition. 

How to write a formal business report step-by-step

When writing a formal business report, start by defining the purpose of the report and the intended audience. You then gather data and analyze it before writing the report. Finally, write the report and revise it accordingly.

1. Define the purpose and intended audience

Why are you writing the report? Consider what information you need to include and who will read the report. This will help you structure your document correctly and provide relevant information. 

Defining your target audience will help you tailor the language used and choose relevant information to include in the report.

2. Gather and analyze the data

Collect all data relevant to achieving the goal of your report. This should include quantitative and qualitative data, such as customer satisfaction surveys, case studies, performance metrics, or feedback from stakeholders.

Once you have collected all of your data, analyze it and identify any trends or patterns that may be useful in writing the report. You can use various tools and techniques like statistical analysis , gap analysis , or cause-and-effect diagrams .

3. Create an outline

An outline will help you organize your research data, stay on topic, and avoid including unrelated information under a particular title. Besides having a section of each formal business report element above, outline your key points, headings, and subheadings. 

Use self-explanatory headings, for example, “ Impact of expanding market share. ”

3. Draft the report

Organize the data you collected during research into the draft report. Start by introducing the topic, providing background information, and the report’s objectives. Then include each of the main points you want to discuss, supported by evidence from the research data.

Have the relevant elements mentioned above and write adequate information under each section. The draft does not have to be perfect; you just need to organize the data roughly. 

4. Revise and format your report

After completing your draft, proofread and edit it to remove irrelevant data or add forgotten information. Make sure everything looks good, including the formatting. It also helps to share the business report with someone who can review it and propose necessary changes. Once everything is settled, share the report with your intended audience.

Tips for writing a formal business report

When writing a formal report, use data and evidence to support your argument, add visuals, use consistent fonts and headings, and highlight important information. You should also use clear language that is easy to understand, considering the audience’s background knowledge.

1. Only use credible sources

Credible sources strengthen your report because they are factual, unbiased, and reliable. To identify a credible source, look out for the following markers. 

• The source’s author should be an expert in their field.
• The information in the source should be up-to-date. 
• The source should include evidence. The author should not have their opinions or speculations.
• A credible source is peer-reviewed by other experts in the field. 

2. Use diagrams in formal business reports

Use diagrams like graphs and charts to illustrate relationships between ideas. They are more engaging, easier to understand, and they capture your audience’s attention. 

Mind that you don’t clutter your diagrams with too much information. Excess detail will confuse your readers. 

Achieve simplicity by:

• Removing backgrounds that cause distractions.
• Removing or lightening gridlines. Gridlines clutter diagrams. 
• Reduce the number of colors you use. Only use color on crucial data in the diagram. 
• Instead of adding every tiny detail, use symbols and have a key. The key explains what each symbol, figure, or line represents. 

3. Use a consistent format

A consistent format makes it easy to follow your report. Keep the format headings and subheadings uniform throughout your report. And make your page margins and font styles consistent. 

4. Use bold fonts to highlight  

Bold fonts stand out against regular text to draw focus on essential data and make it easier to skim through the report. Use bolding sparingly; otherwise, the effect of highlighting will not work.

Formal business report template

A formal business report template will save both time and energy by providing a framework that simplifies the process of assembling data into a comprehensive document.  

Check out this collection of editable business report templates to find one that works for you.

Final Thoughts: Formal Business Report

Formal business reports are essential tools for any business. An excellent report drives company decisions and recommends solutions to company problems. Writing one may be challenging, but this guide gives you a clear pathway to ease the process. 

Remember to use visual aids and credible sources to fortify your report. Organize data into the above sections, and use the discussed tips to write your business report like a pro!

You may also like:

• How to Write a Resignation Letter for a Better Opportunity [Samples + Template Included]
• Bullet Form Examples: How to Use Bullet Points Effectively
• How to Write a Subject Line for Job Applications [+Samples]

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• Writing Tips

How to Structure a Business Report

• 5-minute read
• 14th March 2019

The content of a business report will depend on what you are writing about. Even the writing style may depend on who you are writing for (although clear, concise and formal is usually best). However, there is a general structure that most business reports follow. In this post, then, we’ll look at how to structure a business report for maximum clarity and professionalism.

1. Title Page

Every business report should feature a title page . The title itself should clearly set out what the report is about. Typically, you should also include your name and the date of the report.

Most business reports begin with a summary of its key points. Try to include:

• A brief description of what the report is about
• How the report was completed (e.g., data collection methods)
• The main findings from the research
• Key conclusions and recommendations

A paragraph or two should suffice for this in shorter business reports. However, for longer or more complex reports, you may want to include a full executive summary .

3. Table of Contents

Short business reports may not need a table of contents, especially if they include a summary. But longer reports should set out the title of each section and the structure of the report. Make sure the headings here match those used in the main text. You may also want to number the sections.

4. Introduction

The introduction is the first part of the report proper. Use it to set out the brief you received when you were asked to compile the report. This will frame the rest of the report by providing:

• Background information (e.g., business history or market information)
• The purpose of the report (i.e., what you set out to achieve)
• Its scope (i.e., what the report will cover and what it will ignore)

These are known as the “terms of reference” for the business report.

5. Methods and Findings

If you are conducting original research, include a section about your methods. This may be as simple as setting out the sources you are using and why you chose them. But it could also include how you have collected and analyzed the data used to draw your conclusions.

After this, you will need to explain your findings. This section will present the results of your research clearly and concisely, making sure to cover all the main points set out in the brief.

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One tip here is to break the findings down into subsections, using headings to guide the reader through your data. Using charts and illustrations , meanwhile, can help get information across visually, but make sure to label them clearly so the reader knows how they relate to the text.

6. Conclusions and Recommendations

The last main section of your report will cover conclusions and recommendations. The conclusion section should summarize what you have learned from the report. If you have been asked to do so, you should also recommend potential courses of action based on your conclusions.

If you are not sure what to suggest here, think back to the objectives set out in your brief.

7. References

If you have used any third-party sources while writing your report, list them in a bibliography after the main report. This could include other business documents, academic articles, or even news reports. The key is to show what you have based your findings and conclusions upon.

8. Appendices (If Applicable)

Finally, you may have gathered extra documentation during your research, such as interview transcripts, marketing material, or financial data. Including this in the main report would make it too long and unfocused, but you can add it to an appendix (or multiple appendices) at the end of the document. It will then be available should your reader need it.

Summary: How to Structure a Business Report

If you are writing a business report, aim to structure it as follows:

• Title Page – Include a clear, informative title, your name, and the date.
• Summary – A brief summary of what the report is about, the data collection methods used, the findings of the report, and any recommendations you want to make.
• Table of Contents – For longer reports, include a table of contents.
• Introduction –Set out the brief you were given for the report.
• Methods and Findings – A description of any methods of data collection and analysis used while composing the report, as well as your findings.
• Conclusions and Recommendations – Any conclusions reached while writing the report, plus recommendations for what to do next (if required).
• References – Sources used in your report listed in a bibliography.
• Appendices – If you have supporting material (e.g., interview transcripts, raw data), add it to an appendix at the end of the document.

Don’t forget, too, that a business report should be clear, concise, and formal. And if you would like help making sure that your business writing is easy to read and error free, just let us know .

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How to Write Business Reports That Make an Impact

Learn how to write a corporate report that stakeholders love from structure to final touches, from how to start to how to conclude, and build your authority.

Jackie Plaza

6 minute read

Short answer

How to write a business report.

• Understand the Purpose: Identify the report's objective and audience.
• Conduct Research: Gather relevant data and information.
• Create an Outline: Organize your thoughts and structure your report.
• Write the Report: Start with a draft, focusing on clarity and conciseness.
• Review and Revise: Proofread, edit for clarity, and ensure accuracy of data.
• Finalize: Prepare the final version, ensuring it's professionally presented.

Effective business reporting drive decision making

Business reports, or corporate reports, are more than just documents; they're tools that communicate vital information, drive decisions, and shape the future of your company.

They're your voice in the corporate world and they lay the foundations for your authority in the eyes of stakeholders, investors, and partners.

In this comprehensive guide on business report writing. We'll cover everything from the basics to specific report types, with actionable tips and examples.

This guide will equip you with the knowledge and skills to write compelling corporate reports that move hearts and move the needle.

Let's dive in!

What is the role of business reports in corporate communication?

Business reports are the backbone of corporate communication. They provide a reliable, consistent source of information that drives strategic decisions. These reports communicate vital data to stakeholders, investors, partners, and customers.

corporate reports are a key communication tool that fosters transparency, promotes accountability, and guides decision-making within a business.

What is the accepted structure of business reports

Every great report follows a structure. Let's decode this blueprint. The basic structure of a corporate report typically includes the same sections as I cover below.

But the exact structure can vary depending on the type of corporate report and the specific requirements of the company.

1. Title Page: This is the first page of the report that includes the title of the report, the name of the company, the authors, and the date of the report.

2. Executive Summary : This is a brief overview of the report, summarizing the main points, findings, and recommendations. It should be concise and informative enough that a reader can understand the gist of the full report without reading it.

3. Table of Contents: This section lists the main headings and subheadings of the report along with their page numbers to help readers navigate through the document.

4. Introduction: The introduction provides background information, states the purpose of the report, and outlines what will be covered.

5. Body: This is the main part of the report, where the information is presented in detail. It's usually divided into sections and subsections with headings and subheadings. The body of a corporate report often includes information about the company's operations, financial performance, and strategic initiatives.

6. Conclusion: This section summarizes the findings or results discussed in the body of the report. It should tie together the main points and show how they support the report's purpose or objective.

7. Recommendations: Based on the findings in the report, this section provides suggestions for future actions. Not all corporate reports will include this section—it depends on the purpose of the report.

8. References/Bibliography: If any external sources were used in the report, they should be listed here.

9. Appendices: This section includes any additional information that is relevant but not necessary to include in the main body of the report, such as detailed financial tables, survey results, or interview transcripts.

How to begin a business report

Starting can be tough, but with the right approach, you'll be off to a great start.

Understanding Your Purpose and Audience: Before you start writing, identify your report's purpose and audience. It's like setting a GPS for your report—you need to know your destination, plan multiple stops on Google Maps , and know who's coming along for the ride.

Conducting Preliminary Research: Research is the fuel for your report. Gather all necessary data and information before you start writing. It's like stocking up for a long journey.

Drafting a Report Outline: An outline is your report's skeleton. It helps you organize your thoughts and ensures you cover all necessary points.

How to conclude a business report

Concluding your report is as important as starting it. Let's wrap things up effectively.

Summarizing Your Key Findings: Recap your report's key findings. It's like the highlight reel at the end of a sports game.

Discussing the Implications: Discuss what your findings mean for your company. This is where you interpret the data and explain its significance.

Providing Actionable Recommendations: Based on your findings, provide recommendations. This is your chance to suggest next steps and influence future decisions.

Tips for effective business report writing for external stakeholders

Crafting corporate reports for external stakeholders like investors, clients, and partners requires a strategic approach. Just as businesses use fleet routing software to achieve seamless logistics, your report should efficiently provide information customized to the audience's specific needs.

These audiences have different interests and needs compared to internal stakeholders, and your report should reflect that.

Here are some tips to help you create compelling business reports for external stakeholders:

1) Understand your audience

First and foremost, know who you're writing for. Investors might be interested in financial performance and growth prospects, clients may want to know about your products or services, and partners could be keen on collaborative achievements.

Tailor your content to meet their specific interests.

2) Be transparent and honest

External stakeholders value transparency. Be open about your successes and challenges. Honesty builds trust and shows that you're a reliable partner.

3) Use clear and concise language

Avoid jargon and complex language. Your report should be easy to understand, regardless of the reader's background. Remember, clarity is king in business communication.

4) Highlight key points

With the potential for numerous reports landing on their desk, external stakeholders appreciate brevity. Highlight key points and use summaries to help them quickly grasp the essence of your report.

5) Use visuals

Graphs, charts, and infographics can convey information more effectively than text alone. They can help stakeholders understand complex data at a glance.

6) Provide context

Don't just present data—interpret it. Explain what the numbers mean for your business and why they should matter to the stakeholder.

7) End with a strong conclusion

Summarize your main points and end with a strong conclusion. If appropriate, include a call to action, such as an invitation to a meeting or a request for feedback.

8) Proofread

Lastly, ensure your report is free of errors. Mistakes can undermine your credibility and distract from your message.

Crafting corporate reports for external stakeholders like investors, clients, and partners requires a strategic approach.

Great report content must be complemented by great design

Below you’ll find tried and tested interactive report design templates . These will bring your content to life and make it an engaging read for your audience.

These templates will save you time and expense on content production, but also make your reports much more memorable and share-worthy. Additionally, they can also function like a white label solution , allowing you to brand your reports accordingly.

Grab a template!

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What is a Business Report? (Examples, Tips and How to Make One)

According to a recent survey by Zapier , 76% of respondents said they spend 1-3 hours a day simply moving data from one place to another. Additionally, 73% of workers spend 1-3 hours just trying to find relevant data or a particular document. Another survey by TrackVia found that 44% of workers spend more than one day per week on manual, administrative tasks such as generating reports .

Fortunately, there are tools available to automate the report creation process and produce high-quality reports efficiently. However, it’s essential to understand the key factors that make a report effective and distinguish your report from the rest, without relying on plain Excel/PowerPoint tools. 

Are you ready to take your report writing skills to the next level?

A business report is a document that presents information in a structured format, typically written for a specific audience or purpose. Business reports are used to convey data, research findings, recommendations, and other types of information in a clear, concise, and organized manner.

Business reports may be written for a variety of contexts. They may vary in length and complexity, depending on the type of information being presented and the intended audience.

You can also jump right into creating business reports by selecting a template and following along this guide, or create a report using our AI-powered report maker for free today.

Table of Contents

General business reporting templates, specialized business reporting examples, other reports, what makes a great business report format, what are the five main parts of a business report, how to present the report in a more visual way, and now, over to you.

• Progress reports : These are reports used to easily track progress on a particular project or activity, and can be divided into daily, weekly, monthly, or quarterly progress reports.

• Feasibility reports: These are reports that assess the feasibility of a particular project or initiative, such as a new product or service.

• Executive Summary Reports: These reports provide a brief summary of a larger report in business management. They are typically used to provide key decision-makers with a quick overview of the report topic.

• Financial reports : These are reports that present financial information, such as balance sheets, income statements, and cash flow statements, which measure performance of the company.

• Annual reports : These are reports that provide an overview of an organization’s performance over the course of a year, including company goals, new insights, and average revenue.

• Sales and Marketing Reports : These reports provide relevant information on sales and marketing activities, such as sales forecasts, customer overview demographics, marketing report and market research, typically created by sales rep.

• Human Resources Reports : These reports provide information on employee-related matters, such as recruitment, training, and performance management.

• Incident Reports: These reports document workplace incidents, such as accidents, injuries, or security breaches. They may be used for legal or insurance purposes.
• Environmental Reports: These reports assess the environmental impact of a company’s operations. They may include information on energy consumption, waste management, and carbon emissions.

• Investigative reports : These are reports that investigate a particular issue, such as a workplace incident or accident.

• Academic reports: This is an analytical report used in academic settings to convey research findings, such as lab reports, research reports, and case studies.

• Technical reports: These are reports that communicate technical information, such as engineering reports, scientific reports, and project reports. It may contain all the relevant explanatory reports and research methods.

There are several elements that make a great formal business report, including:

Clear purpose and scope

A report can contain a lot of information, it is important not to lose the bigger picture. It should be easy to access the report’s main points through a table of contents at the introduction.

Define the purpose and scope of the entire report : Determine the objectives of the report and the information that needs to be collected to achieve those objectives.

Accurate and relevant metrics/data

Identify the sources of information : Determine where the critical information can be found. Sources can include primary sources such as surveys, interviews, and experiments, or secondary sources such as books, articles, and online databases.

Collect the historical data: Gather the necessary data by conducting interviews, surveys, experiments, analytical reports, or other means. Be sure to record and organize the data in a systematic and organized manner.

The gathering of relevant data is often time consuming. It would be good to collaborate on this process and assign multiple stakeholders different portions of the report so that the information gathering isn’t spent on analytical reports by one individual only. Piktochart has the ability to help you collaborate in teams specifically for this purpose.

Comprehensive analysis

Analyze the data : Once the data has been collected, conduct an in depth analysis to identify patterns, trends, and relationships. Use statistical tools, software, or other analysis methods to make sense of the data.

Go from big picture to small details. It is good practice to create an outline of the report and what should be communicated in official document before going into the actuals of putting the report together.

Break the analysis down into multiple pages. Use a page to convey one main point instead of cramming in multiple charts and figures.

Clear and concise writing

Interpret and present the findings : Draw conclusions based on the data and present the findings in a clear and organized manner. Use charts, tables, graphs, and other visual aids to help convey the factual information.

For example, one may opt for the use of bullet points sparingly and opt to make the sentences shorter and without jargon. A visual layout of two columns may also help in some cases.

Effective communication in research report

A report can be consumed digitally or via print. If it’s consumed digitally e.g. in a single dashboard , you can provide a TLDR summary or explanatory report for the readers via email so that they would know what to expect.

Visual aids

The best option here is to go with diagrams, images, tables and charts that help to convey the main point of a particular page.

If the report is hosted online, it is also possible to include other videos or audio content to get the viewers interested.

Recommendations and conclusions

Revise and finalize the report: Review and revise the report to ensure that it is accurate, complete, and well-organized. Be sure to proofread for spelling errors, grammar mistakes, and punctuation.

It is important to address the concerns that the key decision maker has about the progress report and aid decision making process. The language and tone of the report should always be future-looking and positive. You can do this by balancing potential risks and key opportunity areas.

Professional formatting and presentation

Aim to use brand colors and fonts throughout the whole presentation. These “tiny” signals give the impression that the report has been professionally designed.

Business reporting typically includes:

• Introduction that provides background information. The title and table of contents can go here. Occasionally, it also includes some brief opening remarks from the leadership team.

• Main body that presents the data or findings. This can be broken down into several pages and it is best to present one salient piece of information per page. The aim is not to reduce the number of pages, but to go for concise writing so that there is a strong message per page.

• Conclusion that summarizes the key points.

An important part of conclusion is recommendations for further action. A report would be incomplete if it does not bear any future-forward messages for the business/activity.

While there is no specific format that has to be followed, Piktochart has some great business report examples for you to get started. Sign up to access more professionally designed templates of presentations , infographics , social media graphics and more.

Use charts and diagrams

Visual aids such as pie charts, bar graphs, and line graphs can help to convey complex information in a clear and concise manner.

Choose the right type of chart or diagram

There are many different types of charts and diagrams available, including bar charts, pie charts, line graphs, scatter plots, flowcharts, and more. Choose the type of chart or diagram that best represents the data you are presenting and is most appropriate for your audience.

Keep it simple

While charts and diagrams can be useful for presenting complex information, it’s important to keep them simple and easy to understand. Avoid cluttering your chart or diagram with too much information, and use clear and concise labels and titles.

Use appropriate scaling

When creating a chart or diagram, it’s important to use appropriate scaling to ensure that the data is accurately represented. Make sure that the scale of the chart or diagram is appropriate for real value of the data you are presenting, and avoid distorting the data by using uneven scales.

Provide context

Charts and diagrams can be difficult to interpret without proper context. Make sure to provide context for your data by including clear and concise explanations of what the chart or diagram represents and how it relates to the rest of the report.

Use color strategically

Color can be a powerful tool for highlighting key data points or drawing attention to important information. However, it’s important to use color strategically and sparingly to avoid overwhelming your audience.

Use color sparingly

Color can help to highlight important information and make the report more visually appealing.

While color can be a powerful tool for emphasizing important information, using too much color can be overwhelming and distracting. Use color strategically to draw attention to key data points, headings, or other elements that you want to emphasize.

Choose colors carefully

When selecting colors, consider the target audience and purpose of the report.

Stick to a color scheme that is appropriate for the subject matter and aligns with the company’s branding. Avoid using too many bright or bold colors, which can be jarring to the reader.

Use contrast

One of the most effective ways to use color in a business report is to create contrast between different elements. For example, use a bold color for headings or subheadings to make them stand out from the surrounding text.

Use color to organize information

Color can be a useful tool for organizing information and making it easier to scan. Consider using color to create sections or categories within the report, or to distinguish between different types of data.

Be consistent

To avoid confusion, it’s important to be consistent in your use of color throughout the report. Use the same colors for the same types of information, and make sure that the colors you use are consistent with the company’s in house format or branding guidelines.

Use a consistent layout

Using a consistent layout throughout the report broken down by headings and subheadings can help to make it more visually appealing and easier to follow.

A single-column format is often used because it is easier to read and allows for a more logical flow of information. It also allows for the use of larger fonts and more white space, which can help improve readability.

In some exceptions, some reports may use a multi-column layout, typically with two columns, if they contain a large amount of data or if the report is intended to be read on a digital device, such as a tablet or computer screen. A multi-column format can help improve the organization of the data and make it easier to compare information across different sections.

Choose an appropriate and concise length

Do not cram too much information within a single page. Here are some more helpful tips on the language that you can use for business reports.

Use active voice

Active voice makes your writing clearer and more concise, and it can help you communicate your ideas more effectively.

For example, instead of writing “The report was analyzed,” write “We analyzed such a report.”

Avoid overly technical language

While some technical language may be necessary, avoid using jargon or technical terms that your readers may not be familiar with. If you must use technical terms, provide clear definitions or explanations.

Use simple, clear sentences

Avoid long, convoluted sentences that are difficult to understand. Instead, use simple, straightforward sentences that clearly communicate your ideas.

Don’t use more words than necessary to convey your message. A sentence should not contain more than 20-30 words (unless you’re writing a technical or academic report).

The average length of an annual report is 10,000 words (50 pages) for a smaller company and 50,000 (150 pages+) words for an enterprise. Typically, not every page contains text, as some may have more charts/tables.

Use bullet points, tables, and graphs to help convey your ideas concisely.

Use appropriate tone

The tone of your report should be professional and objective. Avoid using emotional language or language that is overly informal.

For example, “I’m totally excited to announce that our new product is going to blow the competition out of the water! It’s absolutely amazing and customers are going to love it.”

This sentence uses informal language (“totally excited”) and emotionally charged language (“blow the competition out of the water,” “absolutely amazing,” “customers are going to love it”) that may not be appropriate for a business report.

Ultimately, the language you use in your business reports should be tailored to your audience and the purpose of the most professional business report itself. Consider who will be reading the formal business report and what information they need to know, and adjust your language accordingly.

For more information, you can check out a step by step guide to create your business report sample. You can also browse our template gallery and select a template to get started.

CTA: Check out Piktochart’s business report template gallery to get you started! https://piktochart.com/templates/reports/

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Blog Marketing 50+ Essential Business Report Examples with Templates

50+ Essential Business Report Examples with Templates

Written by: Sara McGuire May 29, 2023

Reports may not be the most exciting communication format. But they’re important.

To make smart decisions about budgeting, marketing strategies, product development and growth strategies, you can’t rely on gut feeling alone.

And if you’re trying to sway stakeholders, creating a report with a simple, elegant design and creative data visualizations is guaranteed to impress.

This guide will deliver the most essential business report templates you can edit with Venngage, plus design tips and best practices.

Top business report templates (click to jump ahead):

What is a business report?

• Annual reports
• Project status reports
• Budget reports
• Sales reports
• Marketing reports
• Case studies
• White papers
• How to create a business report in 6 steps
• What are the types of business reports
• Business report template FAQs

A business report is a document that delivers important information about a company’s performance, financial health, a particular project, or other aspects that influence its decision-making process. 

Business reports come in various formats, such as PowerPoint presentations and online dashboards, offering more than just traditional files and spreadsheets.

They are crucial for organizations as they provide vital details that guide decision-making for business owners and managers.

They act as GPS, highlighting essential aspects like customer satisfaction, operational efficiency, and financial figures. Business reports serve different audiences and purposes, delivering information in a clear and engaging format for both internal and external stakeholders.

Want a quick rundown of some of the business report templates in this blog? Check out this video tutorial:

1. Annual Report Templates

An annual report is an all-encompassing document that allows you to reflect on your company’s past year, including:

• Your company’s mission statement
• Your company’s growth (financially, product-wise, culture-wise)
• Your statement of income and cash flow
• Your various business segments
• Information about the company’s directors and executive officers
• Information about your company’s stock and dividends
• Wins and success stories

A lot of that sounds pretty dry, doesn’t it?

There’s actually a lot to be excited about in that list. You’re talking about how your company has grown, your wins (and maybe a few losses), and what’s on the horizon for the coming year.

You can bring that story to life in your annual report design  and we have business report samples to inspire you.

This annual business report example uses a variety of charts and unique sections like “program highlights” to tell the agency’s story:

Think about how you can represent your company visually:

• Are there photos you can include of your business in action?
• What fonts and colors reflect your business’s personality?
• Are there icons you can use to illustrate certain concepts?

The below annual report design uses an energizing orange and yellow color scheme and cute icons. The format is highly visual and modern. All this reflects a dynamic company that’s optimistic about the future.

This company annual report template uses a mountain motif to reflect the company’s ambitious goals. Take a look at how the different sections of the report (“Strategy”, “Finance” and “Performance”) are color-coded to make the report easier to scan:

In the business report example below, the sleek, modern design with bold color accents reflects design trends in the games industry, which would appeal to stakeholders.

The same design ideas can be applied to an annual report presentation.

Take this annual report presentation for a coffee shop company. The whole design reflects the coziness of a coffee shop, from the softly filtered photos to the old-fashioned font:

A few annual report best practices:

• Create an eye-catching cover for your report
• Tell your company’s story in your annual report design by using thematic visuals, like background images and icons
• Pick a decorative font for headers and pair it with a more minimalist font for body text
• Look for opportunities to visualize data using infographics , charts and pictograms

Related : Our blog post with 55+ annual report templates , plus design tips and best practices.

2. Project Status Report Templates

Communication is central in any project. Consultants, agencies and freelancers especially want to be as transparent as possible. That is why a project status report template is one of the business report examples we are sharing in the article.

A project status report is crucial for communicating updates on what you’ve accomplished and what’s still pending. It also helps you flag any issues, either current or on the horizon. This helps build trust with the client.

The project status report template below communicates key information in an easy-to-understand format.

The above template lets you alert the client if the project is:

• Suffering from budget or scope creep
• On track in terms of schedule
• Healthy or not i.e. milestones completed on schedule, issues resolved

You can add bullet points on the second page to quickly flag key issues that are impacting project success.

Related : Our post on how to write a project management plan .

Simple Project Status Report Templates

Avoid ad-hoc emails or meetings. Use a simple project status report template to present your latest work and keep everyone on the same page, without endless back and forth.

The project status report below would work well for weekly updates.

This template lets you quickly provide an overview to busy stakeholders, who’ll be able to spot key project issues and progress  at a glance.

Project Status Report Template PPT

Big updates might require consultants to communicate the status of a project in person. The below presentation template uses charts and data visualization to get your key points across immediately.

Clients or other stakeholders can see what’s been accomplished and when, while the last slide leaves room for what’s still pending.

A few project status report best practices:

• Include a summary of all important tasks currently in progress. If you have a weekly meeting with the client, this section will probably serve as the jumping-off point for your conversation.
• Stakeholders should be able to tell at a glance if the project is way off schedule or there are too many unresolved issues.
• Document all outstanding problems and concerns. It’s important to have a record in case you run into issues with the client later on.

Related : Our post with 30+  project plan examples plus design tips.

3. Budget Report Templates

This is Business 101: on a quarterly or yearly basis, you should be analyzing your budget, expenses and revenue.

A budget report typically breaks down:

• The different categories of your budget
• The last year or quarter’s spending for each category of your budget
• Areas where you may need to cut or increase spending
• Forecasts for the coming year or quarter

Business Monthly Expenses Template

A full budget report is a bit too dense to pass around a room during a meeting.

But, a visually engaging presentation or one-page summary, like the business report example below, is perfect for keeping your team and stakeholders up to speed.

You can provide an overview of the last period’s spending by category, and highlight the amount you saved or exceeded the budget by.

For example, take a look at this summary budget report slide that uses a thematic background image to make it more engaging:

A quick summary page is also the perfect opportunity to creatively visualize data.

While tables are certainly efficient for comparing amounts spent, you could also use a more unusual visual like a bubble chart. This is because unique visuals make memorable business report examples.

Forecast Budget Template

A forecast is an essential business report that shows where a business is headed financially. It’s not a plan for the future, but rather its current short-term direction .

Use this forecast template to project your businesses’ revenue, and take appropriate action.

A few budget report best practices:

• Clearly label the period the report covers (monthly, quarterly, yearly)
• Provide a brief description of each section of your report, to highlight important insights
• Use a table to compare amounts of money saved vs. spent
• Use bar charts, pie charts and bubble charts to visualize budget allotment
• Highlight important insights using contrasting colors, bold fonts and icons

4. Sales Report Templates

If you aren’t tracking your sales on a weekly, monthly, quarterly and yearly basis, it’s time to start.

Creating a sales report for different time periods can help you identify trends, as well as an opportunity for growth. Regularly reporting on your sales can also help your team stay focused on your goals.

What should be included in a sales report?

A sales report typically covers any of the following data:

• An overview of sales goals and whether or not those goals are being met
• Revenue and expenses
• Sales forecasts for the upcoming periods (month, quarter, year)
• Products and services that are selling the most and ones that are lagging
• Number of leads and conversion rates for a given period
• Any challenges or roadblocks

Weekly sales report template

Consider making  sales reporting  a segment of your weekly team meetings. You may want to provide a quick update for company-wide meetings and a more in-depth report for sales and marketing team meetings.

Here’s an example of what a quick weekly sales report could look like:

The slide simply covers the total sales for the week and compares them to previous weeks to highlight growth.

While this sales report presentation digs deeper into KPIs (key performance indicators) and conversions :

Monthly sales report template

For a monthly, quarterly or yearly sales report, you will probably want to go more in-depth into your metrics as you plan for upcoming periods.

That said, you don’t want to produce a 62-page text-heavy document no one will read. Surprise your client or boss with a fresh new way of doing things that are engaging and concise. You’ll differentiate yourself as an innovator.

For example, the following monthly sales report template uses a variety of charts and tables to keep the data fresh:

The below sales report template will help you visualize key sales metrics using pie charts, bar graphs and tables. The weighted text and icons help organize information in an easily digestible way.

Making your sales report easily accessible will help build your reputation as someone who’s transparent and trustworthy.

A few sales report best practices:

• Clearly identify the time period you are reporting on
• Use descriptive section headers and include descriptions for any charts or tables that need more clarification
• Provide context for readers, explain any major trends they should be aware of, any challenges your team encountered, and how the goals have been impacted
• Use line charts and bar graphs to show changes over time and highlight trends
• Emphasize key metrics in big, bold fonts (for example, the total sales for a given week)
• Use contrasting colors to emphasize keywords or one point on a graph

Related :  5 ways to host a more successful sales demo  by using images.

5. Digital Marketing Report Templates

If you’re a SaaS or e-commerce business , I don’t have to tell you how important digital marketing is. It’s the thing that can make or break many small businesses.

In order to scale and grow your business , it’s important to make informed, deliberate digital marketing decisions.

That means always looking for ways to improve your search rankings, grow your social media engagement, and optimize your ad campaigns.

A ‘ digital marketing report ‘ is a pretty broad term for a report that could be an overview of all your digital marketing channels or one particular channel.

A digital marketing report that covers all your main marketing channels  could include any (or all) of the following data:

• An overview of your current digital marketing strategy
• Your main marketing goals and whether or not they are being met
• An overview of your conversion metrics, including the number of leads, paid vs. organic leads, and your cost per conversion
• An overview of your traffic metrics, organized by channel
• An SEO overview , including any chhttps://growthbarseo.com/anges in rankings for target keywords
• An overview of PPC campaigns you’re running, including clickthrough rate, ROI and cost per click
• An overview of your social media channels, including engagement metrics and leads from specific channels

For example, take a look at this digital marketing report template that dedicates one page to each channel. Note how the company’s branding has also been incorporated into the design by using the brand’s colors and visuals that reflect the computer theme:

In a digital marketing report that focuses on one specific marketing channel, you will probably want to go more in-depth into each metric.

For example, in a social media report, you should cover:

• A comparison of your performance on specific social media channels like Facebook, Twitter and YouTube (you could try visualizing it with a  comparison infographic )
• Specific engagement metrics like impressions, clicks, subscriber count, likes and comments
• An overview of your followers, including demographic information like age, gender and profession
• Conversion metrics from each specific social media channel

The below social media report visualizes some of these key metrics.

As a consultant, you may be gifted in social media marketing but totally flummoxed by all things design. Look better than you are by using the above template. It’ll help you present your findings in a way that’s effective and professional, while still managing to be playful and engaging.

If you’re concerned about organizing information by channel, here’s an example of a social media marketing report presentation that uses colored columns to make it easy to scan for a specific channel’s metrics:

A few digital marketing report best practices:

• Provide an overview of the performance of all your channels, or a particular channel
• Organize your report by channel (“Organic Search”, “Social Media”, “PPC”) or by specific campaigns/projects
• If your report is long enough, include a table of content to make it easier for readers to navigate your report
• Use bar charts and tables to compare your performance on different marketing channels
• Use icons to emphasize key information and visualize different channels (for example, different social media networks)
• Try to communicate your information concisely and focus on only one topic per page or slide

Related : Our post on what is a marketing plan and how to write and design one for maximum effectiveness.

6. Competitor Analysis Templates

Get the attention of marketers with a competitor analysis report. The best reports show exactly what a company must face off (and beat) to be successful.

A competitor analysis report usually has the following sections:

• Product summary
• Competitor strengths and weaknesses
• Competitor strategies and objectives
• Outlook: is the market growing? Flat? Splintering into niche segments?

The following competitor analysis template neatly organizes these categories into compact sections and highlights important stats. Stakeholders can quickly compare them with their own company’s numbers and get an immediate sense of how they measure up.

Using a pre-designed competitor analysis template is also a great idea for consultants who want to set themselves apart from big consulting firms or boutiques. Visualizing data is a way to set yourself apart as numbers-focused, unique and innovative, as in this business report example.

A few competitor analysis report best practices:

• If you’re listing all competitors, add those entering the market in the next year as well as indirect competitors who sell to the same customers as yours.
• Find customer satisfaction surveys for competitors (usually carried out by trade press) and include their findings.
• Talk to the sales department to get a sense of the competitor’s customers.
• Do informal research on the competitor’s strengths and weaknesses. Talk to journalists who cover this specific industry. Don’t just rely on online information.

Related : Our post on how to create a competitor analysis report (with templates).

7. Case Study Templates

One of the business report examples on our list is the business case study. Though not a report exactly, a case study analyzes a particular aspect of a company or a situation it faced. A consultant may need to write one as part of a corporate training program they’re developing.

Case studies usually focus on one of these situations:

• Startup or early-stage venture
• Merger, joint venture, acquisition
• Market entry or expansion
• New project or product
• Pricing optimization
• Profitability
• Industry landscape
• Growth strategy

What makes case studies unique is how they tell a story. They include background information on the company, a protagonist or key players, the situation and outcomes.

The below case study template has plenty of space for this narrative while using icons and numbers to highlight key details.

Make sure to include a conclusion that contains your key findings. Why did the protagonist make the decisions she made? What were the outcomes? What can we learn from this? Circle back to the key question the case study raises and answer it.

Business case study template

Business case studies are usually teaching tools to show how real companies approached a particular scenario or problem. The case study usually reflects a business theory and demonstrates its real-life application.

For example, the following business case study template shows how a crafts retailer uses earned media to drive engagement-heavy traffic.

This is another version of the above case study. Notice the changes in branding in this business report example that sets it apart from the previous template.

Marketing case study template

Case studies are a powerful form of marketing as they show a potential customer how existing customers are already using your product or service to meet their goals.

For example, this social media marketing case study illustrates how Toy Crates used content marketing to radically increase their sales:

A few case study best practices:

• Outline any constraints and challenges the protagonist of the case study faced that affected her decision (such as a tight deadline).
• Attach supporting documentation, such as financial statements.
• Include an original title, such as “Design Thinking and Innovation at Apple.” The title should mention the company and the subject of the case study.

Related : Our post on how to write and design a case study .

8. Growth Strategy Templates

Setting goals for your business might seem easy in theory… but setting ambitious yet realistic goals can actually be quite challenging.

At Venngage, we follow these 5 steps to set our goals:

• Identifying and set high-level goals.
• Understand which inputs and outputs impact those goals.
• Run experiments to impact those inputs.
• Validate those experiments.
• Foster accountability for the results within the team.

For a more in-depth look at this process read our  growth strategy guide .

For example, if you’re a SaaS company, your high-level goals would probably be a specific number for revenue, a number of daily active users or employee count, like in the business report template below:

Once you’ve identified your high-level goals, the next step is to identify your OKRs (Objective Key Results), the metrics that impact your goals. Generally, you will probably want to break down your OKRs by channel.

So, if one of your goals is to hit a certain number of daily active users, your OKRs could be organized by:

• Acquisition OKRs, like organic traffic and paid traffic
• Conversion OKRs, like conversion rate
• Retention OKRs, like retention rate

Once you’ve identified your OKRs, you can come up with experiments to run that will impact those OKRs.

At Venngage, we use a weekly sprint to plan, execute and analyze our growth experiments. But I know other companies that use longer sprints, like two-week or month-long sprints.

Before you run an experiment, you should validate that it’s an experiment worth running. You can do that by identifying which goal it impacts, what resources the experiment will require, and how much effort you anticipate it will take to run the experiment.

This is the exact marketing sprint validator template that our marketing team uses when we schedule growth experiments:

After you’ve run a growth experiment, it’s extremely important to track your results.

At the end of every sprint, take a good chunk of time to analyze your experiments to see what learnings you can take from them. Then, classify an experiment as a “Winner” or “Loser” based on whether or not the results lined up with your hypothesis.

You can use your results from the sprint that just ended to inform your experiments in the upcoming print.

Here’s an example of a sprint release and results template that you could use. Note how each experiment is owned by a team member to foster accountability for the process and results:

A few growth strategy report best practices:

• Divide your growth strategy reports into color-coded columns based on goals, OKRs, or stages in a sprint
• Use icons like checkmarks and x’s to identify winning experiments and losing experiments
• Include brief descriptions on each template, to make it easy to understand
• Attribute each growth experiment to a team member, to foster accountability for the process and results
• Use your company colors, fonts and logo to maintain consistent branding across all of your communications

Related : Our complete guide to developing a growth strategy checklist.

9. Market Research Report Templates

Even after you’ve launched your business, it’s a good idea to do regular market research. You can use your research to plan and refine your marketing strategies, to identify new prospective customers and product plan.

Market research generally involves gathering information about the needs, problems and wants of your customers. This research can help you come up with your customer personas and specific problems you want to solve with your product or service.

You can conduct market research in two ways:

• Qualitative research (calls, focus groups)
• Survey research

For example, many consultants struggle to get buy-in from various stakeholders. The boss may be constantly changing the scope of the project based on a whim, such as the latest article he’s scoured from the internet! Employees may be set in their ways and resistant to incorporate consultants into their workflow.

One way to get clients on board and build trust is to provide stats and research that support your recommendations.

Here’s a market research business report example that lays out the industry landscape and gives clear guidance on the way forward, all backed up by facts.

This cheerful, icon-heavy market research report should help energize reluctant stakeholders. Packaging new (and sometimes daunting) information in fresh ways can help break through resistance.

You may also want to look at competitor statistics and industry trends. This template includes a competitor case study, including website analytics, and a SWOT analysis :

When it comes to creating your market research report, you may want to do an in-depth overview of all of your market research. Or you may want to focus on one area of your research, such as your survey results.

Survey Report Template

This survey report template helps visualize your findings; the pictogram and chart make the findings easy to understand.

The one-slide market research report identifies the demographics of the survey participants. The report categorizes participants by their jobs, locations, and the topics that they find most engaging. Note how each persona is visualized using an icon:

This business report example highlights how you can give your team and stakeholders a quick overview of your main market and what topics they’re interested in.

One of the purposes of a market research report is to present any conclusions that you came to after analyzing the data.

These could be conclusions about who your target customers are, areas where you can expand your business, and customer needs that aren’t currently being met. The below business report example visualizes this data and also provides space to draw your own conclusions.

Here’s an example of a market research report template that emphasizes key findings in the larger text before providing supporting data:

A few market research report best practices:

• Use icons to illustrate your customer personas
• Use charts and graphs to compare demographic information like customer age, gender, location, and occupations
• Include the main conclusions you came from after analyzing your data
• If your market research report is long enough, include a table of contents
• Include a brief summary of your data collection methods , including the sample size

10. White Paper Templates

White papers are great tools to educate and persuade stakeholders. Consultants can also use them to improve their reputation vis-a-vis big consulting firms and boutique firms or use them as lead magnets  in Facebook ads etc.

As always, a polished design is much more likely to engage senior leaders or potential clients.

A business report template or consulting report template is the fastest way to produce something that’s both attractive and easy to understand.

The below consulting report example has a full page dedicated to visuals. It’s the perfect way to break up the text and let it breathe. It also reinforces the information.

Browse our library of thousands of professional, free stock photos to swap in images that suit your topic best. Or upload your own.

Our editor makes it simple to adapt any of our business and consulting report templates to your needs. Change the text, fonts, photos, icons, colors, anything you want.

The next business report template is perfect for marketers and marketing consultants. It has an inviting and fun (but still professional) cover page that quickly communicates the content marketing process using icons.

Venngage has an extensive library of thousands of custom, modern and diverse icons you can swap into the above consulting report example. For instance, you could add the Twitter or Facebook logo or a “thumbs up” icon.

Then, click on the template’s chart or graph (pages four and five) to add your own data.

Struggling with organizing information in your reports?  It’s important for consultants and marketers to find a way to communicate key takeaways, and not overwhelm your reader with data.

The below consulting report template uses filled text boxes and icons on the third page to highlight top findings.

Different-colored headers also help create a hierarchy of information and add more variety to the design.

A few white paper best practices:

• Create an eye-catching white paper cover page using a background in bold color, photos or icons.
• Add a key takeaways section, with a header and bullet points.
• Visualize data using charts and pictograms in order to highlight key data.
• Incorporate your branding into your white paper template (brand colors and logo).

Related : Our blog post with 20+  white paper examples  for even more templates and design tips.

11. Project Plan Templates

A project plan is the best way to keep a project on track.

But, showcasing the steps towards completing a project and showing how each step is actionable and measurable can be tough. 

This is especially difficult if you’re a consultant and you don’t have company templates to rely on.

The below  project plan template is a simple way to visualize what needs to happen, and when.

The above highly organized project plan template uses bar graphs, icons and color-coding to present information in an accessible way. Once you enter the editor, click on the bar graph to customize the schedule.

The project timeline below also uses icons and color-coding to organize information, though in a slightly different way.

Projects suffer when there’s confusion about deadlines and what’s required at each step. This timeline from a business report sample makes it crystal clear what tasks belong to what step and how long each step should take.

A timeline is a perfect way for your team or client to refer back to the project schedule without having to read through tons of text.

You can also revise your timeline as the project progresses to reflect changes in the schedule.

The below consulting report template has a more traditional format for a project plan. Still, like the timelines, this business report sample relies heavily on visuals to create an easily scannable and understandable project overview.

Scope creep is the enemy of any project’s success (and the bane of many consultant’s existence). That’s why it’s so important to define the project from the very beginning. The consulting report template above has a section to do just that.

Of course, projects change and evolve. The project report below will help you raise any issues as soon as they happen and present solutions. That way, stakeholders can make a decision before the project schedule is seriously derailed.

Check out our blog post with  15+ project plan templates  for even more examples and design tips.

A few project plan best practices:

• Plot your project schedule visually using a timeline.
• Use color to categorize tasks and milestones.
• Use icons to illustrate steps in a process.
• Insert charts to track the duration of each phase of a project.
• Pick a flexible template that you can update as the project progresses and things change.

Related : Our post on the four phases of the project life cycle .

12. Business Proposal Templates

A business proposal  is a document that presents your product or service as the solution to a client’s problem. The goal of a business proposal is to persuade a prospective client to buy your product or service. These proposals can be either solicited or unsolicited.

The contents of a business proposal report will vary depending on the problem. 

Typically, a business proposal will include these sections:

• Information about your company (mission, qualifications, competitive edge)
• A detailed description of your client’s problem 
• The cost of your product/service 
• The methodology of how you propose to solve the client’s problem
• A timeline of your approach to solving the problem

A few business report examples and design tips:

Create an engaging title page for your business proposal. Think of it as the cover of a book or a movie poster. This will be your prospective client’s first impression of your business.

Use a design that tells a story about your company’s mission and the people you serve. For example, the cover for this business proposal template shows a happy team working together:

Meanwhile, this simple business proposal example uses icons to illustrate what the company does. The motif is carried throughout the rest of the proposal design:

Use visuals to highlight the emotion behind the problem

Businesses are made up of people, and people are emotionally charged. When identifying the problem, use imagery to highlight the frustration, confusion, or dissatisfaction behind the problem. This will show empathy towards the people you’re proposing your solution to.

This business report sample page from a business proposal contrasts one image to illustrate the “problem” with a more cheerful image for the “solution”:

This marketing business proposal uses a variety of visuals like icons, bold typography and photos to tell a story:

Related : Our post on  consulting proposal templates or our guide to creating a business proposal .

How to create a business report in 6 steps?

Creating a business report can seem daunting, especially if you’ve never done it before. don’t let the word “business” intimidate you – these steps can be used for writing a report in any field!

Step 1: Define the purpose and scope of your report

Know the purpose of your report. Are you aiming to share the results of a project? Analyze performance? Recommend specific actions? Whatever the goal, keep it in mind as you go through the process. Also, consider the scope of your report. Decide what information you’ll be including, as well as what you can leave out.

Example: Let’s say your boss wants a report on your team’s sales performance during the last quarter. Your purpose might be to analyze the numbers and identify trends, areas for improvement, or opportunities for growth.

Step 2: Gather relevant data and information

Now that you know what you’re aiming for, it’s time to gather the information you’ll need. This might involve pulling data from internal systems, interviewing colleagues, or even conducting your research. Remember, the quality of your report depends on the accuracy and relevance of the information you provide, so double-check your sources and make sure you’ve got everything you need.

Example: For our sales performance report, you’ll need to collect data on product sales, individual and team performance, and any factors that may have influenced sales during the quarter.

Step 3: Organize your content

Next up is organizing all that information into a logical and easy-to-follow structure. This will depend on the specific requirements of your report, but some common components are an introduction, executive summary, main body, conclusion, and recommendations. A clear and logical structure helps readers easily understand and follow your report.

Example: In a sales performance report, you might start with an executive summary highlighting sales growth (or declines), outline individual team member’s performance, and then delve into a more detailed analysis of factors and trends.

Step 4: Write the report

When writing your report, start by developing a clear and concise writing style, avoiding jargon and buzzwords. Keep your audience in mind – make sure your report is easily digestible for your intended readers.

Example: When writing about sales performance, share facts and figures in simple terms that everyone can understand. Instead of saying, “Our sales team demonstrated a 12.3% compound annual growth rate,” say, “Our sales team increased their sales by 12.3% each year.”

Step 5: Add visual aids

To make your report more engaging and easier to understand, consider adding visual aids like graphs, charts, or images. These can help break up large blocks of text and highlight key findings or trends.

Example: For your sales performance report, you might create a bar chart showing sales growth over time or a pie chart displaying individual team members’ contributions.

Step 6: Review and refine

Last but not least, review your report. Does it achieve the purpose you set at the beginning? Are there any gaps in the information? Are there areas that could be clearer or more concise? Address any issues you find and refine your report until it meets your goals and is easy to understand for your target audience.

Example: In your sales performance report, if you find that you haven’t adequately explored the impact of a new product launch on sales, go back and add that analysis to provide a more comprehensive view.

What are the types of business reports?

Different types of business reports cater to various purposes, including monitoring performance, making decisions, and more, offering a range of options beyond standard reports.

1. Informational reports

The primary purpose of informational reports is, well, to inform. These reports provide all the nitty-gritty details of specific aspects of your business without any conclusions or opinions. 

Examples include daily sales reports, inventory levels, or even project updates. This is the essential “just the facts, ma’am” type of report you need to stay in the loop.

2. Analytical reports

Analytical reports give you a more in-depth look at the data to help you make decisions. These reports come with all the bells and whistles – charts, graphs, and recommendations based on thorough analysis. Analytical reports are what you whip out when you need to decide whether to invest in a new project, evaluate your marketing efforts, or diagnose challenges within the company. The goal of such a report is to help you make smarter decisions for the growth and development of your business.

3. Summaries & reviews:

If you’re a little short on time and need a quick overview of your business’s performance, summary reports are your best bet. These reports condense the crucial details from other reports at regular intervals (monthly, quarterly, or annually) and present them in a digestible format. 

4. Research reports

As the name suggests, these in-depth reports dig into specific topics or issues relevant to your business. Research reports are great when exploring new markets, considering new product development, or requiring a detailed evaluation of business practices. These reports act as guides for making major decisions that could significantly impact your company’s direction and success.

5. Progress reports

Let’s say you’ve got a fantastic project idea underway. You’ll need to keep track of every stage of it to ensure it’s smooth sailing ahead. Enter progress reports. They track the achievements, setbacks, and future plans of ongoing projects. These are essential for keeping everyone – from employees to investors – in the loop.

Business report template FAQs

1. what are the best practices for creating a business report.

You could open up Google doc, record your metrics and make a few points of analysis, send it to your team and call it a day. But is that the most effective way to report on your findings?

Many people may not even read those types of reports. Not to mention, a plain old report probably won’t impress stakeholders.

It’s important to brand yourself (and stand out from your competition). And then there’s the ever-important need to create buy-in from stakeholders and convince them of your recommendations.

That’s why it pays to make your reports as engaging as possible. That means visualizing data , processes , and concepts to make them easier to understand and more fun to look at, as you’ve seen from the business report examples in this post.

You can do that easily by getting started with a  business report template  or consulting report template .

There are two big reasons why it’s a good idea to create a highly visual business report:

• You will be able to organize, analyze and summarize your findings .
• You will be able to communicate your reports more effectively with your team, stakeholders and customers.

For example, the below business report template shows four different ways you can visualize information. It’s much more captivating and easily digested than a block of text.

And don’t worry about how time-consuming designing a report might be. If you start with a solid business report template, you can repurpose that template over and over again.

Use the template as a framework, then customize your information and design to fit your specific needs. Then, use a  chart tool  to convert cumbersome data into clear visuals.

Just like in the above business report sample, you’ll have a succinct, powerful (and polished) report that stakeholders can understand at a glance.

2. How do you design a business report template?

Incorporate your branding into the design

Part of building a strong brand is using consistent branding across all of your content, both internal and public-facing. You can incorporate your branding into your business report design by importing your logo and using your brand colors and fonts.

Our My Brand Kit feature automatically imports company logos and fonts from any website. You can then apply them to your design with one click.

Stick to only one topic per page or slide

When creating a report, it’s easy to try and cram a bunch of text onto one page. But then you run the risk of creating an impenetrable wall of text.

Instead, focus on only one topic per page or slide. If you find that even that makes your page look too cramped, then try breaking up your information into two pages or looking for ways to better summarize your information .

Put functionality first

When you’re designing a business report, you should look for opportunities to visualize data and creatively present information. That being said, the primary goal of your business report should still be to communicate information clearly.

Use design elements such as icons or fonts  in different sizes, weights and colors to highlight, emphasize and categorize information, not obscure it. If a page you’re working on looks cluttered or confusing, take another stab at it.

Remember that functionality comes first, and that includes using the right visuals for your information.

3. What is the best business report maker?

You can make a business report online using a number of tools. As we have mentioned, a great business report is visually appealing, includes icons, images, clear fonts, easy-to-understand charts and graphs, as well as being branded.

Venngage is the one-stop design solution when it comes to creating reports. The business report examples in this article highlight how easy it is to design a variety of reports for every type of organization and activity. Make design simple by using Venngage.

More business communication guides:

• The Ultimate Guide to Consulting Proposals (2024)
• 20+ White Paper Examples [Design Guide + White Paper Templates]

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The Beginner’s Guide to Creating Effective Business Reports

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What Exactly Is a Report?

• “I Think Reports Are Boring”
• “I like to Make Decisions Based on My Gut Feelings”
• “I Don’t Have Time to Create Reports”

Why Reports Become Wallpaper

You need to follow these ground rules, the five essential parts of every good report, building your reports, types of business reports, advanced techniques, hints and tips, the results of reporting, frequently asked questions (faqs) on creating effective business reports.

As a freelancer, small business owner, or entrepreneur, you’re making important business decisions every week. You need to decide when to make a new hire, whether to change the pricing of your services, how to enhance your website, and where to invest next.

To make good decisions, you need the right information, presented in the right way, at the right time. In short, you need good reporting.

”Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” — H. James Harrington

A report collects together important information, makes it easy to understand, and lets you make informed business decisions based on that information.

Don’t switch off or change the page. I’m here to let you know why reporting is important, how to create useful reports, and what you should be using them for. By the time I’m done, you’ll be a reporting maven, able to get at the information you need, see how your business is doing, and make decisions that directly contribute to your business’s success. Really.

I know, because I’ve seen how great reports can help to transform a business. As a (former) reporting manager and now a freelance writer and small business owner, I’ve analyzed data and written reports, used them to get decisions from executives, and changed the direction of my own business. It’s not always an easy ride, and one of the more difficult areas is persuading others why reporting is important.

That’s why we’re going to deal with some common misperceptions about reports.

“I Think Reports Are Boring”

I hear you. It’s true that reports can often become wallpaper — pages and pages filled with figures, trendlines, pie charts, and more — decorating a manager’s wall. People put hours into creating these monstrosities, only to have them looked at once and consigned to the wastebasket of “meh.”

It doesn’t have to be this way. I’m not going to say a report will create an adrenaline rush, but when you focus on what really matters (success), that report is going to help you make the right decisions to grow your business, serve your customers, and put money in the bank.

In other words, while many reports are background noise, the ones you’re going to create will empower you to do the right thing.

“I like to Make Decisions Based on My Gut Feelings”

We all do. And it’s true, sometimes gut feeling is the way to go — sometimes, though, it’s not. There have been plenty of decisions made purely on gut feeling that have caused businesses to fail. An idea at the wrong time, a belief in a market that wasn’t there, developing the wrong products and services.

Gut feelings do have a place in decision making, but in the right context. In fact, gut feelings often come from our experiences, based on the information we see every day. Our brain takes that information, processes it and creates a “baseline” that we subconsciously judge things against. When you’re acting on gut feeling, you’re really using a combination of experience, information, and opinions to arrive at your decision.

Reporting is a way of putting some discipline around that process. A good report gives you the latest information, unfiltered by anything else, that lets you make an informed choice. The best decisions are guided by information and intuition, and reporting influences both of those areas.

“I Don’t Have Time to Create Reports”

So you don’t have the time to help your business be more successful? If you genuinely don’t think you have the time, consider this — reporting lets you:

• See how your business is doing on a day to day basis.
• Get an early warning on things that are going wrong.
• See where you’re spending money.
• Understand how your business is growing (or not).
• And much more.

All of these areas are essential to being successful, and with reporting becoming faster and easier, some effort now will pay dividends in future.

Why do reports matter? To sum it all up: You need reports so you can make better business decisions.

Let’s not fool ourselves. Reports aren’t a universal panacea that will solve all business problems. Before we start looking at what makes a good report, let’s explore the reasons people dislike reports. The traits of bad reports include:

• Presenting raw data “as is” without giving context.
• Providing way too much data.
• Being overly long.
• Not allowing you to see at a glance what you need to do.
• Using charts and graphs with little regard for what they’re showing.
• Providing historic trends over the wrong period of time.

Bad reports actually obscure the data you need and make it harder to take good decisions. That’s why they often become wallpaper.

Here’s an example — When I was running our reporting area, we produced around 20 different reports a month that we sent out to various execs and managers. We didn’t get much feedback on the reports, even after we asked for it repeatedly. So, I tried an experiment.

Every month, we produced the reports but we reduced the number we sent out by five a month, without telling anyone. No-one noticed until the last month, when we started getting enquiries. The result? We reduced our monthly reporting from 20 reports down to just 4, and then we made those reports amazing.

Decent reporting needs the right approach. It means changing your thinking about what reports can do, how they do it, and why you need the information in the first place. These common sense best practices will give you a strong foundation. They are:

• Design reports around your decisions, not the other way around.
• Make sure you can act on the information in a report.
• Keep information in reports to a realistic minimum.
• Use high-quality data.
• Present information in the right way.
• Don’t try to make one report do everything.
• Decide how frequently you’re going to report.

Design reports based on the decisions you need to make

There’s a temptation to include something in a report “just because.” In fact, people often create whole reports “just because.” Unsurprisingly, these reports go straight in the trash can. That’s why the best way to create a decent report is to ask this question:

What are the most important regular decisions I need to make in my business?

Once you’ve answered the question, design reports that give you the information to help make those decisions. In other words, base the reporting on your business needs. Just this one, simple rule by itself would rid the world of so many bad reports! A report should be designed to give you insight into specific areas of your business.

”If a measurement matters at all, it is because it must have some conceivable effect on decisions and behaviour. If we can’t identify a decision that could be affected by a proposed measurement and how it could change those decisions, then the measurement simply has no value” — Douglas W. Hubbard

Make sure you can act on the information in your reports

What’s more informative?

• Number of incidents in March: 28, April: 33
• April saw an 18% rise in customer incidents

The second bullet is actually something that catches your eye and makes you think “I need to do something about that.” This is known as having actionable information, rather than just raw data. In other words, it’s not just numbers, it’s how those numbers are presented that makes you take notice.

Anyone reading through a list of numbers knows how quickly number-blindness and boredom sets in. Avoid that by reporting on the stuff that really matters, and presenting it in a way that makes sense. This often involves making comparisons and showing how things are changing.

Keep the information in your reports to a workable minimum

One of the main mistakes people make with reports is including way too much data, when you only need to see the stuff that’s important. It’s why I’m a big fan of “reporting by exception.” In other words, tell me when something alters significantly from the targets I’ve set or from last month’s figures. Otherwise, don’t show it.

Good reporting really is about “less is more” — it’s much easier to act on something if you’ve got fewer other facts and figures distracting you. Be ruthless as you’re building a report. If it doesn’t help you make a decision or doesn’t share anything useful, cut it out.

Use high-quality data sources for your reports

A report is only as good as the information it shares. You need to be sure the data you’re using is accurate. There are a few ways to do this:

• Track the data over time and see if trends in the data reflect your own insights
• Get the data verified by more than one source
• Share the reports with people you trust and ask “does this make sense?”

Ultimately, to make confident business decisions, you need to trust the data that’s influencing those decisions. A little verification goes a long way.

Present information in the right way

There are thousands of different ways to present information — Text, numbers, colors, smiley faces, bar charts, pie charts, 3D charts, bubbles. If you could present information in a certain way, I guarantee someone has tried to report on information that way. That doesn’t mean it’s a good idea!

Keep things simple. It should be the information itself that gets attention, not all of the pretty design around it. When you’re looking at a report, think: “Could I learn what I need to from this part of the report by scanning it for five seconds?” If the answer is no, you need to simplify the design.

By all means, use design elements to highlight and emphasize data. For example, if something is below target you might color it red, and if it’s above target, color it green. Your presentation should enhance the message in the report, not get in its way.

Don’t try to make one report do everything

One mistake I’ve often seen is reports that present information from all sorts of unrelated areas in once place. They might combine profit and loss with staff turnover and product development. Unfortunately, this creates cumbersome, overly-long reports and also dilutes the value of a report.

The reason is simple — we like to focus on one particular area of information at a time. This means if we’re looking at financials, we’re receptive to other financial data, and are in the right frame of mind to make decisions about financials. If the type of information we’re looking at changes, we have to recalibrate.

Because of this, keep your reports focused on a particular type of information. Find the right balance between the information you’re presenting and the right report(s) to use.

Decide how often you’re going to read or create reports

How often should you produce reports? The answer is produce them often enough to be useful, but not so often they’re overwhelming. You also want to think about how quickly you need to make decisions and how that fits into reporting frequency. A good rule of thumb is to produce reports on a monthly basis, see how that works for you, and adjust how often you report accordingly.

Now we’ve looked at the ground rules, let’s explore the essential factors for every report.

Good reports share five essential factors — bear with me as we get a little technical, and start talking about “Key Performance Indicators” (KPIs), sources, targets, trends, and insights. I promise, it’ll be worth it.

Key performance indicators (KPIs)

What they are: They’re the data points you track that tell you what’s going on in your business:

• Key — Essential to understanding what’s going on.
• Performance — Tells you a story over time.
• Indicator — A way to measure the impact of what’s happening.

How you use them: They’re the actual facts and figures you show, the stats and information that help you make decisions.

Here are a few examples of KPIs:

• Number of clients signed up in the last month.
• Total sales value in the last month.
• Rate of client churn.
• Amount of money in the bank.
• Profits and losses in the last month.

Data sources

What they are: The data sources that you use to provide the information and KPIs for your report.

How you use them: You take information from your data sources and use the information to arrive at your KPIs.

Examples of data sources:

• Google Analytics and Webmaster Tools (website usage and search results)
• Bank balance, income and outgoings (profit and loss, expenditure, runway)
• Marketing data (marketing ROI and performance)

What they are: The targets and goals you set for your business, in numerical format. They’re what you want your KPIs to be, and the closer your KPIs are to them, the better.

How you use them: Your report scores how your KPIs are performing against your target and shows how much above or below them they are (this if often called “variance”).

Examples of targets:

• Number of clients signed up in the last month > 100.
• Total sales value in the last month > $25,000.
• Rate of client churn < 8%.
• Amount of money in the bank > $100,000.
• Profits and losses in the last month > $10,000.

What they are: Trends show how KPIs perform over time and compare what’s happening now to what happened in the past.

How you use them: A trend is a snapshot of a moment in time. It lets you know if things are staying the same, or getting better or worse.

Examples of trends:

• Clients signed up, month by month.
• Total sales value in June 2016 vs June 2015.
• Client churn rates in quarter 2 vs. quarter 1.
• Amount of money in the bank over the last year.

What they are: Insights are the key pieces of useful information you glean from looking at the information in a report.

How you use them: Insights provide context and understanding. They’re often included as extrapolations from the information you’re looking at and help you make business decisions.

Examples of insights:

• We had 12% more clients sign up in July, as a result of our AdWords marketing campaign.
• The total sales value in February fell by 6% against January due to increased competition from xxx.
• The amount of money in the bank fell by an additional $3,000 in September due to purchasing additional server infrastructure.

KPIs are what you’re actually measuring.

Data sources are where you get your information from.

Targets are the numbers you want to meet.

Trends show you what happens over time.

Insights give you information you can act on.

To understand this better, here’s how this might look in an actual report.

Now that we’ve covered the ground rules and key components of a report, let’s bring it all together. This is the process you’ll want to follow to create a report for your business.

• Think about the questions you want answered and the decisions you need to make. What parts of your business do you need to get insight into? This is the central theme of the report and determines everything else you’re going to include.
• Decide on the KPIs you’re going to use in the report. Establish the information you want to show that will help you make decisions.
• Find good quality data sources. The data you source is what you’ll be showing with each KPI.
• Use the right timeframe for trends. Decide on a good period of time for showing historic data for each KPI.
• Put realistic targets in place for each KPI. Think about the goals you need your business to meet and ensure they’re reflected in your target figures.
• Think about insights. Each of your KPIs, trends, and targets will create insights for you. Be sure to capture them in the report.
• Create a prototype report. You have all the information you need, it’s time to create a prototype report bringing everything together.
• Review and tweak your prototype report. Make sure you have the right amount of information to make a decision (and no more), check that you’re presenting information in the best possible way.
• Decide how often you’re going to produce the report.
• Use your report to make decisions. This is the point of reporting in the first place.

And that’s it. This is how you build a report to help you make decisions about your business. Follow these steps and you’ll create focused, easy-to-read, useful reports to give you the insight you need.

Now we know the principles of reporting and how to create repeats, let’s explore a few different types of reports used in a typical business. For each one we’ll look at:

• What it’s for: A quick description of the report and what it does.
• KPIs: The KPIs this type of report usually tracks.
• Data sources: Good places to source data for the report.
• Targets: The types of targets you want to set.
• Decisions: How the report drives your business decisions.

Please note that all of these reports and areas are suggestions — take them and tweak them so they’re right for your business.

Profit and loss report

What it’s for: Shows how much money you have coming into and going out of your business over a certain period of time.

KPIs: Total money coming into your business, income categories, money going out of your business, expense categories.

Data sources: Accounting, invoicing, and expense software; bank accounts.

Targets: Money going out is less than money coming in.

Decisions: Understanding where you’re getting money from and where you’re spending money; tightening up on expense control; expanding income types; checking you have enough money coming in.

Balance sheet report

What it’s for: Shows what a business owns and owes at a particular point in time.

KPIs: Assets – what the business owns including physical assets and cash; liabilities – anything your business owes to others; retained profit – money in the business.

Targets: Having enough cash on hand to meet current and future liabilities.

Decisions: Understanding your cashflow, looking at options for increasing cashflow, refinancing.

Runway and burn rate report

What it’s for: Shows how much time (runway) a business has left to generate a profit, depending on how quickly the business is spending money (burn rate).

KPIs: Total amount of money available to the business; where money is being spent; how much is being spent; how quickly it is being spent; amount of time left to turn a profit.

Data sources: Bank accounts, profit and loss report, balance sheet report, expense report.

Targets: Having a reasonable amount of time left before the business runs out of money.

Decisions: What profit making activities need to be prioritized; control of discretionary expenses; reporting to investors.

Detailed expense report

What it’s for: A “deep dive” into where you’re spending money.

KPIs: Expense categories and types.

Data sources: Accounting, invoicing, and expense software; HR reports (staff costs); capital / project costs.

Targets: Keeping expenses under a predetermined limit.

Decisions: Understanding where and how you can control discretionary spending.

Sales pipeline report

What it’s for: Understanding the sales you have coming in, sales funnels and cycles.

KPIs: No. of sales; value of sales; place in the sales cycle.

Data sources: Customer relationship management (CRM) system.

Targets: A healthy balance of sales throughout the pipeline.

Decisions: Focusing on “dropout” rates in the sales pipeline; informing marketing strategies and campaigns.

Marketing return on investment (ROI) report

What it’s for: Understanding the effectiveness of your marketing.

KPIs: How much you’re spending on marketing campaigns; number and value of customers you’re getting as a result; conversion rates.

Data sources: Marketing campaigns, sales pipeline report.

Targets: Desired return on investment (for every $ spent on marketing, what are you seeing in sales / profit?).

Decisions: Trying and refining different types of marketing to maximize profits.

Keyword report

What it’s for: Understanding how keywords are performing in search.

KPIs: The frequency, placement, impressions, and clicks certain keywords receive.

Data sources: Webmaster Tools / Search Console, other keyword analytics tools.

Targets: Improved search positioning, impressions, and clicks.

Decisions: Focusing efforts on search engine optimization and other website promotion.

Website usage report

What it’s for: Understanding how your audience finds and uses your business website.

KPIs: Key parts of Google Analytics or other analytics tools.

Data sources: Google Analytics or other analytics tools.

Targets: Improved website engagement, more time on site, lower bounce rates.

Decisions: Making changes to your website to improve retention and sales.

Customer service report

What it’s for: Understanding how your existing customers are being dealt with.

KPIs: Number of issues; response times; fix rates; customer complaints.

Data sources: Customer service reporting software.

Targets: Reduced response times and complaints; fewer issues overall.

Decisions: Making improvements to customer service processes.

This is just a small selection of the types of reports you could create. That’s why it’s vital to base reports on decision making and insight, rather than producing them just because you can.

Now you know why you need reports, how to create them, and what they should show. Here’s a collection of hints, tips, and advice for enhancing your reports even further.

Reporting automation

Putting reports together can take a lot of manual work. Fortunately, there are lots of tools and technologies to make reporting easier. With these tools, you just tell the software what you need, give it various inputs, tell it how you want information displayed, set some other configuration and let it do its thing.

Services like Datorama , E-Tabs , Adaptive Planning , Dataccuity , Zoho Reports , and others let you gather and report on data from lots of different sources.

Reporting dashboards

Reporting dashboards are becoming a popular way to show important information. Designed to fit on one display screen, they gather data from across your business and report all of it in one place. This can be useful if you need information immediately.

Geckoboard , LogiAnalytics , and iDashboards are popular providers in this space.

Reporting by exception

Sometimes, you only need to know when something has gone wrong (i.e. breached one of your targets.) Think of this as a “No news is good news” school of reporting. I call this “reporting by exception,” or in other words, tell me when I need to pay attention to something. Reporting by exception works best when you know the targets you want to reach and you have enough historical data to see how often you’re meeting them.

Services such as IFTTT and Zapier feature many integrations with other apps and they can let you know if a certain event happens.

Refining your data and targets

Reports shouldn’t be static. As your business evolves, your decisions will change. This means you should review your reports periodically. Do they still show the right KPIs? Have your targets changed? Do you need different types of insight? Is all the data still useful? Remember, you’re trying to make the most efficient use of your time, so make sure your reports let you do that.

I’m going to finish this guide to reporting by talking about what you’ll get out of it. In addition to letting you make informed decisions, reporting does one other critical thing:

It shows you what the results of your decisions are.

Say you want to start a new marketing campaign because your sales are falling. You do some analysis of your marketing, carry out some advertising, and as a result see your sales pipeline increase. You’ll see all of this in your reports. It’s a way of understanding how the actions you’ve taken have driven business success.

This is an important way of thinking about reports. Although they show information about the past, it’s the decisions you make now which will improve things for tomorrow. You can directly tie your choices to the success of your business. This gives you more confidence in making informed decisions as your business continues to grow.

I hope you’ve found this reporting guide useful, and that I’ve convinced you reporting doesn’t need to be “something you have to do.” Instead, it’s an incredibly useful tool for getting the information you need, making the right decisions, and seeing your business prosper as a result.

What are the key elements to include in a business report?

A business report should include an executive summary, introduction, methodology, findings, conclusions, and recommendations. The executive summary provides a brief overview of the report’s content. The introduction sets the context and outlines the report’s purpose. The methodology section explains the methods used to gather data. The findings section presents the data collected, while the conclusions section interprets the data. Finally, the recommendations section suggests actions based on the report’s findings.

How can I make my business report visually appealing?

Visual elements can greatly enhance the readability and impact of your business report. Use graphs, charts, and tables to present data in a clear and concise manner. Infographics can also be used to simplify complex information. Ensure that your visual elements are relevant, accurately represent your data, and are clearly labeled.

How can I ensure my business report is clear and concise?

Clarity and conciseness are key in business reporting. Avoid jargon and use simple, straightforward language. Break up your text into short paragraphs and use bullet points or numbered lists where appropriate. Always proofread your report for clarity, grammar, and spelling errors.

How can I make my business report more engaging?

To make your business report more engaging, start with a compelling introduction that grabs the reader’s attention. Use storytelling techniques to present your data and findings. Incorporate visuals to break up text and highlight key points. Finally, end with a strong conclusion that reinforces the report’s main points.

How can I effectively present data in my business report?

Data presentation is crucial in business reporting. Use charts, graphs, and tables to visually represent your data. Make sure your data is accurate, relevant, and up-to-date. Always provide a clear explanation of what the data represents and why it’s important.

How can I ensure my business report is objective and unbiased?

To ensure objectivity and avoid bias, always base your report on reliable data and evidence. Avoid making assumptions or drawing conclusions without sufficient evidence. Be transparent about your methodology and any limitations in your data or research.

How can I effectively structure my business report?

A well-structured business report is easier to read and understand. Start with an executive summary, followed by an introduction, methodology, findings, conclusions, and recommendations. Use headings and subheadings to organize your content and guide the reader through the report.

How can I make my business report more persuasive?

To make your business report more persuasive, clearly state your argument or position in the introduction. Use data and evidence to support your argument. Present counterarguments and refute them with evidence. End with a strong conclusion that reinforces your argument.

How can I improve my business report writing skills?

Improving your business report writing skills takes practice. Start by reading and analyzing good business reports. Take note of their structure, language, and presentation of data. Attend workshops or take online courses on business report writing. Always seek feedback on your reports and use it to improve.

How can I tailor my business report to different audiences?

Understanding your audience is key to effective business report writing. Tailor your language, tone, and content to suit your audience’s needs and expectations. For a technical audience, provide detailed data and analysis. For a non-technical audience, simplify complex information and focus on the key points.

Paul Maplesden is a freelance writer specializing in business, finance, and technology. He loves Earl Grey tea, pivot tables, hats, and other fine geekery.

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Business Communication  - How to Write a Powerful Business Report

Business communication  -, how to write a powerful business report, business communication how to write a powerful business report.

Business Communication: How to Write a Powerful Business Report

Lesson 8: how to write a powerful business report.

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How to write a powerful business report

When a company needs to make an informed decision, it can create a business report to guide its leaders. Business reports use facts and research to study data, analyze performance, and provide recommendations on a company's future.

Watch the video below to learn how to write and format a business report.

The basics of a business report

Business reports are always formal , objective , and heavily researched . Every fact must be clear and verifiable, regardless of whether the report focuses on a single situation or examines the overall performance of an entire company.

Because objectivity is crucial in a business report, avoid subjective descriptions that tell the reader how to feel. For instance, if sales were down last quarter, don’t say “Sales were terrible last quarter,” but rather let the sales data speak for itself. There should also be no personal pronouns, such as “I think we should invest more capital.” A business report should remain impersonal and framed from the company’s perspective.

The structure of a business report

Although the size of a report can range from one page to 100, structure is always important because it allows readers to navigate the document easily. While this structure can vary due to report length or company standards, we’ve listed a common, reliable structure below:

• Front matter : List your name, job title, contact information, and the date of submission. You can also create a title for the report.
• Background : State the background of the topic you’ll be addressing, along with the purpose of the report itself.
• Key findings : Provide facts , data , and key findings that are relevant to the purpose stated in the background. Be clear and specific, especially because the entire report depends on the information in this section.
• Conclusion : Summarize and interpret the key findings, identify issues found within the data, and answer questions raised by the purpose.
• Recommendations : Recommend solutions to any problems mentioned in the conclusion, and summarize how these solutions would work. Although you’re providing your own opinion in this section, avoid using personal pronouns and keep everything framed through the company’s perspective.
• References : List the sources for all the data you've cited throughout the report. This allows people to see where you got your information and investigate these same sources.

Some companies may also require an executive summary after the front matter section, which is a complete summary that includes the report’s background, key findings, and recommendations. This section lets people learn the highlights quickly without having to read the entire document. The size of an executive summary can range from a paragraph to multiple pages, depending on the length of the report.

As mentioned in Business Writing Essentials , revision is key to producing an effective document. Review your writing to keep it focused and free of proofreading errors, and ensure your factual information is correct and presented objectively. We also recommend you get feedback from a colleague before submitting your work because they can spot errors you missed or find new opportunities for analysis or discussion.

Once you’ve revised your content, think about the report’s appearance . Consider turning your front matter section into a cover page to add some visual polish. You can also create a table of contents if the report is lengthy. If you’re printing it out, use quality paper and a folder or binder to hold the report together. To diversify the presentation of your data, try using bulleted lists, graphics, and charts.

Example of a business report

To demonstrate the principles of this lesson, we’ve created a brief business report for you to review.

Let's start by looking at the first page of this two-page report.

The layout of the front matter is simple and effective, while the background sets the stage in a quick, specific manner. The key findings provide the main takeaways that warrant further investigation, along with a chart to add emphasis and visual variety.

Now let's look at the following page.

The conclusion features a little of the writer's opinion on the key findings, although the writing is still centered around the company's perspective. The recommendations are clear and supported by the data, while the references are thorough.

While business reports may seem intimidating, you have the ability to create a thorough, informative document through practice and careful research. Collect the facts and present them in an organized, objective manner, and you’ll help your business make informed decisions.

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Report Examples With Sample Templates [To Edit and Download]

Written by: Orana Velarde

Looking for report examples? You’ve probably noticed in your search that there many different kinds.

It can get a little confusing if you don’t know exactly what report example you’re looking for. Don’t worry, we can help.

But first, what is a report anyway?

A report is a document that details a specific set of information about any number of topics. It’s a compilation of data and facts put together to show or explain to someone or a group of people.

This definition of a report applies to both businesses and schools. 

When a teacher or student thinks of the term "report," they think:

• Book Report
• Progress Report
• Report Card
• Science Experiment Report

Businesspeople, on the other hand, think of:

• Sales Reports
• Marketing Reports
• Progress Reports
• Social Media Reports
• Market Research Reports
• Weekly Reports
• Monthly Reports
• Annual Reports
• And many more...

If you think about it though, all the reports above fit under the same description. It’s just the environment where it’s produced and presented that’s different.

In this post, we’ll take a look at the most common report examples in both education and business.

And to help you out, here’s a short selection of 8 easy-to-edit report templates you can edit, share and download with Visme. View more templates below:

1 Progress Report Examples

A progress report is a business report shows how a specific project or plan is progressing. It shows and visualizes a variety of the following things:

• If goals are being met or not
• When a specific task needs to be either repeated or discarded
• A timeframe of task completed and results
• New or adjusted goals created with data from the ongoing process

Good visualization tools for progress reports include comparison widgets showing the goal against what was achieved. 

Another type of progress report is for school-aged children. Teachers put together progress reports and report cards of what they learn in class throughout the year.

Below is a Visme template for a preschool progress report. Teachers can print this out , make copies and send home with the kids. Alternatively, and as a way to save paper, they can fill it in digitally and send the parents a link to the report published online.

Working on multiple progress reports can be nerve-wracking. But with Visme’s Dynamic Fields , you can easily update information throughout your reports from a single source.

Customize this progress report template and make it your own! Edit and Download

2 Sales Report Examples

A sales report showcases the results of a sales campaign. These are presented by the sales team to the stakeholders of a company or the other teams like marketing and content marketing. It’s usually presented at the end of a campaign, otherwise it would be a sales progress report.

Sales reports are improved with data visualizations like line charts, bar charts and histograms. These can be presented as live reports , presentation slides, like an infographic or even a document. 

The sales report sample template below comes with enough slides with charts to get your data organized nicely. Using the Visme editor, add slides in between the sample template slides to add explanatory content if necessary.

Take advantage of Visme analytics to see how your report is performing. You can monitor key metrics like views, unique visits, average time, average completion and more.

Customize this sales report template and make it your own! Edit and Download

3 Market Research Report Examples

A market research report is all about showing the results of a market research audit . The main idea is to describe the competitors, the ideal client, the current atmosphere in the market and ideas on how to implement a successful marketing strategy.

This reporting example uses visualizations like pie charts , maps, percentage widgets and regular visuals like photography or illustration. 

Customize this market research report template and make it your own! Edit and Download

Learn more about how to visualize statistics in your reports by watching this video.

4 “The State Of” Report Examples

Similar to market research reports, this type of report can be about any topic whatsoever. The research will go in-depth, with surveys and studies that show trends and statistics that are then visualized and presented. 

The similarity between these reports is their title, it always starts with “The State Of”. For example, SlackHQ released the State of Work Report this year while other companies do the same for other topics.

The Visme sample template below was created as a State of the Ecommerce Fashion Industry but can easily be customized for your needs.

Customize this report template and make it your own! Edit and Download

5 Weekly / Monthly / Quarterly Report Examples

Similar to daily progress reports , weekly, monthly and quarterly reports are constants in a business setting. They’re usually more generalized than a progress report, which is about a specific project.

Weekly and monthly reports are sometimes condensed sections of different analytics reports put together into one document. Other times it can be a live dashboard that shows each week’s or month’s activity. 

The sample template below is a monthly report for sustainable development. It’s in document format, which you can print or share as a PDF. With a few clicks, you can share your reports with superiors or team members or publish them on the web. 

Customize this monthly report template and make it your own! Edit and Download

6 Annual Report Examples

An annual report is the cumulative data about a company for an entire year. These reports are much larger than others because they have a lot more information. Many companies create beautifully designed annual reports to show off their data. 

Annual reports come in all shapes and sizes. Like printed books, as slide presentations, as scrollable infographics or even entire websites . With Visme, you can create many different types of annual reports easily.

The sample annual report template below is a slide presentation.

Customize this annual report template and make it your own! Edit and Download

This sample template is in document format.

7 Forecast Report Examples

Another business-minded report is the forecast report. This type of report is similar to the “state of the” report but instead of being about the present, it’s about the future. 

Many well-established companies create forecast reports because they are trendsetters and want to stay ahead of other companies in the industry.

Such is the case for The Pantone Institute. They publish color trend forecast reports every year, and for seasons and themes as well.

If you publish a forecast report to set yourself up as an influential entity in your niche, it’s best to promote it and share it as much as possible. Also, be sure that what you’re presenting as a forecast has good informational backing it, and you aren’t just making it up.

The sample report below is a document format forecast report for a tech company.

Customize this forecast report template and make it your own! Edit and Download

8 Book Report Examples

In the educational aspect, reports are a little different. A book report, for example, is meant to show that a student has read a book and can give a summary of it to the class and the teacher. 

There doesn’t tend to be much data visualization involved, but graphic organizers can help add visuals to the written content.

Book reports can be set up as presentations or as printed PDFs . It really depends on the teacher and what they assign to the student.

The Visme template below is a book report slide presentation ready to customize with the information the student gathered from the book. 

Customize this book report template and make it your own! Edit and Download

9 Scientific Finding Report Examples

Scientific finding reports can be used in the classroom as a way to teach students about the scientific method and how to present the findings. 

In a more professional scenario, scientists and researchers will create these types of reports to show their superiors or the people funding their work.

These reporting examples are generally full of data visualizations, along with photographs of the experiments – if there were any – as they progress. In some cases, there can be illustrations and video embedded into the report to add extra visuals.

The reporting example below is a study about stress in the workplace. It’s not a detailed visualization of microbes in a lab, but the report writing format is the same.

10 Analysis Report Examples

Here’s another standout example of report template. An analysis report in school is mostly used in Literature classes. The main idea is to analyze a book or a group of books and analyze them. This can be done with one analysis term or in a more general sense. 

This type of report works well with graphic organizers instead of data visualizations.

An analysis report can also be considered a visual analytical essay because it follows the same format. There must be a main idea and thesis to begin with. The content must then reinforce or counter the thesis.

The sample report below is about the idea that going to university isn’t for everyone. The slides are in a modern creative style and will look great with any content.

Customize this analysis report template and make it your own! Edit and Download

Which Report Example is Right for You?

Now that you’ve seen all the different report examples and what each one is used for, it’s time to create your own ! Put together all your content, data and notes, and get ready to make it all look amazing. 

Open up your Visme dashboard or simply click on any of the examples of templates in this post to get started. If you need more images, you can find plenty inside the Visme library. If you want to add data visualizations, just use the graph engine !

Hey marketers! Need to create scroll-stopping visual content fast?

• Transform your visual content with Visme’s easy-to-use content creation platform
• Produce beautiful, effective marketing content quickly even without an extensive design skillset
• Inspire your sales team to create their own content with branded templates for easy customization

Sign up. It’s free.

Bookmark this post and you’ll never have to wonder about report examples again, then check out our video below to learn even more about how Visme makes document design easy.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

Business Report: What is it & How to Write it? (Steps & Format)

The shift from academic writing, such as essays and articles, to complex business reports, can be scary!

A business report is needed in almost any field of work. These are fact-based documents that are used to make decisions in a business.

You can use business reports for several purposes such as pitching an idea, analyzing an idea, pitching a merger, analyzing a merger, proving that your company complies with legal and social guidelines or any specific topic related to your job and work.

So if you have a job, it is crucial that you understand the concept of business reports and how to write them effectively.

In this article, we will talk about the different types of reports and their purpose, the importance of business reports, and how to structure your own in an impactful way!

But hey, first thing first. Let’s understand the concept of business reports a little better.

What is a Business Report? (Definition)

A Business report is defined as an official document that contains factual information , statistical data , research findings , or any other form of information relevant to the course of the job.

This report is a formal document written to-the-point to convey information in a concise yet clear manner. Business reports are majorly used for internal communication within an organization.

Objectivity is a major element while writing business reports. Whatever you say should be supported by data and facts, not opinion and perspective. For example, instead of saying ‘ sales in the last quarter were very low’, you show it by means of data.

The report can vary from one page to several pages depending on the purpose and type of report, which brings us to the second part: Types of Business reports.

Types Of Business Reports

There are many types of business reports used in an organization for various purposes. Obviously, you cant use the same report to analyze employee performance and sales in the last quarter, right?

Here are some common types of business reports:

1. Informational reports

You use this report when your boss asks for data that is purely objective i.e., just plain facts without any reasoning or potential outcomes. For instance, a workforce report stating the number of employees in the company, their duties, department of work, and responsibilities.

Read more:  How to Write Project Reports that ‘Wow’ Your Clients? (Template Included)

2. Analytical Report

As the name suggests, this report is used when some critical company data has to be analyzed in order to make informed decisions.

3. Research Report

You use a research report when something big is coming up! It could be a potential merger, or a new product line, or a shift in the current way of working.

A big change requires a comprehensive report studying all its implications. For example, if the company wants to introduce a new product, the research report will consist of elements like target audience , marketing communication strategy , advertising campaigns, etc.

4. Explanatory Report

You use this report when you want to explain your individual project to the entire team. Let’s suppose you performed research.

5. Progress Report

This is a small report used to notify updates in a company.

How was the previous week?

How is the sale for this quarter coming along?

What is the percentage change in conversions since the last week/month?

Questions like these are answered in a progress report. It does not contain analytics. Only information and changes.

Progress reports are a good medium for companies to track their day-to-day work and come up with new ideas for growth and expansion.

Still not convinced? Here are 4 compelling reasons why business reports are important for efficient workflow in an organization.

Read more:   What is a Progress Report and How to Write One?

Importance of Business Reports

1. mode of communication.

You know how you text or call in daily life to communicate? In businesses, reports are prepared for it. We can say that business reports act as a medium of communication in an organization.

But why is it done?

Well, in big companies, there is an entire line of workflow that takes place. It is also known as a delegation of duties. In this workflow, there are branches, sub-branches, departments, and niche specific zones. If communication is done verbally, information may get lost or contaminated.

So for every important piece of communication, a written report is created. Anyone who needs access to that information can read the report and equip themselves with first-hand data.

2. Decision making

Thinking about launching a new product line? Prepare a report.

Aiming to cut company costs? Prepare a report.

From deciding the target audience to laying off employees, every decision is taken on the basis of detailed reports prepared with facts and stats.

Reports are transferred two-way in an organization. Employees create business reports and send them to higher management for decision making. Upper management creates reports to circulate information, tasks, etc. among the workforce.

3. Crisis management

In case of a crisis, chaos, and panic outbreaks, everyone has an opinion on the matter, and the transfer of thoughts verbally gives rise to workplace gossip.

In such a situation, business reports are created to get everyone on the same page and then factually analyze the problem.

Crisis management reports comprise of the cause of the issue, steps to take for damage control, and policies suggesting future protection from such crisis.

4. Effective management

The delegation of duties is done via reports. Every employee has their own to-do tasks with an assigned deadline. This helps in more sound and effective management of the company.

All the information is in viable written documents, decisions are taken upon careful analysis, and the overall functioning of the company is better using business reports.

So now that we know that we HAVE TO prepare business reports to survive in the corporate world, let’s move on to the next and probably the most important section where we teach you how you can get started on writing a proper report.

Read more:  Business Requirements Document (BRD): What, Why, and How to Write?

How to write a business report? (Steps and Format)

Follow this step-by-step guide to create your powerful business report:

Step 1: Create a plan of action

You are writing a business report, not a school essay. You can’t base your report on thoughts as and when they come. Before starting the report, identify its purpose.

Define what you aim to achieve with the report and how you plan to present it. Do not beat around the bush! This will help you write a clear and concise report.

Step 2: Check for an in-house format

Your company may have a specific format for writing reports. Ask your supervisor or check the company’s handbook to find it. Do not blindly trust the internet.

However, if no such format is specified, you can use the standard global format listed in the following steps.

Step 3: Add a title

The title of the report may be specified in the brief you received from your supervisor. If not, you may write your own title. It should be clear, crisp, and be able to convey the purpose of the report.

You should avoid using very long and complicated titles. For instance, use ‘Sales report for FY 2020-21’ instead of ‘Analysing the customer interaction with the company in the last 12 months in comparison to previous years’. People will yawn and leave the room at the start of your report!

Also, add your name and the names of other people involved in making the report. Portraying someone else’s background hard work as your own is highly unethical in the workplace.

Step 4: Write a table of contents

You should include a table of contents page only if the report is long and contains sub-sections.

If this page is added, make sure to write contents exactly in the manner headings are written inside the report. All the contents should be properly numbered for the reader to easily navigate through the report or jump on a specific section.

Step 5: Add a Summary/ Abstract

This is a very important page in any report. You should write the abstract in such a manner that even if a person does not read the entire report, this page can give them a clear and detailed idea of the entire thing.

It should contain your title, issue, key findings, and conclusions. You should basically summarise everything you wrote in the report to fit in the abstract.

Step 6: Write an introduction

Now begins your actual report. On this page, specify the purpose of writing the report along with a brief idea of the main argument.

You can also include some background of the topic on this page.

Step 7: State your methodology

On this page, tell the readers how you created this report. It includes the sources of information, type of data (qualitative or quantitative), channels of receiving information, etc.

This is to equip your readers with the process you went through or, as we can say in the urban slang, the BTS of the report. It makes your report more credible.

Step 8: Present your findings

This is the main section where you present your findings. It should convey that you have done thorough research. So include stats, facts, and graphs to portray the information.

To prevent it from getting messy, align the data into various headings and subheadings. Use pointers, bulleted, or numbered whenever required.

Step 9: Give a conclusion or recommendation

End your report with a compelling conclusion. This should be drawn from previously stated findings.

You can also give recommendations for change or improvement in a policy, supported by valid documentation. The conclusion should come off strong, based on factual data, not biased views or opinions.

Step 10: Add bibliography and references

Adding this section is a legal compulsion in any report wherein the data is taken or inspired from previously published sources.

Let us explain it simply. If you have added any data or statistics in your report, you must give due credit to the original author. Else, it counts as plagiarism, which is a punishable offense.

Also, note the difference between references and bibliography, and don’t confuse the two!

Here’s an example:

Suppose you read a business report online and got inspired by it. Although, you didn’t use any of its data in your own report. In this scenario, you will list that report under the bibliography section.

However, if you took data from that report to directly include in yours, you will list that in the reference section.

Step 11: Proofread

Proofreading or revising is very important before finalizing a report. In this section, check for any spelling errors, grammatical mistakes, or punctuations. These are small mishaps that can make a very bad impression.

Also, while proofreading, check the citations, footnotes, appendices, etc, according to the company standards. There may be guidelines you missed while writing the report!

Bit.ai : The Ultimate Tool For Writing Business Reports

With its new-age cloud technology bit gives your business report superpowers!

You can choose from pre-designed templates and just worry about putting your content into it.

With Bit’s smart integration, you can add rich media elements like cloud files , charts , pdfs, embeds, diagrams , graphs, and much more into your business reports within seconds.

Not only this, bit.ai lets you work with your team in real-time. You can co-edit and use inline comments to bring your colleagues to the same place to make decisions related to your business reports.

You even have document tracking to see who is opening your report and how much time they spent on it.

Few more business templates you might be interested in:

• SWOT Analysis Template
• Business Proposal Template
• Business Plan Template
• Competitor Research Template\
• Project Proposal Template
• Company Fact Sheet
• Executive Summary Template
• Operational Plan Template
• Pitch Deck Template

As we have seen, writing a business report involves a lot of aspects. All of the time and energy is consumed in writing engaging content, and one tends to forget about the design element.

Yes, the design is a very important aspect of any report. When your report is visually appealing, it engages the reader and stands out in a room full of black and white text.

…and bit helps you do just that!

On bit, you can edit the document according to the type of report you created without compromising on the design. Play around with hundreds of fonts, themes, and color palettes with Bit to create an impact on your work!

Which was your last business report that really brought about a change? Which tool did you use to make it?

Tweet us @bit_docs and let us know!

Further reads:

7 Types of Reports Your Business Certainly Needs!

Performance Report: What is it & How to Create it? (Steps Included)

Formal Reports: What are they & How to Create them!

Business Documents: Definition, Types, Benefits & Steps to Create Them

Technical Report: Definition, Importance, and How to Write it?

16 Best Business Tools Every Business Needs in 2021

How to Write a Business Case: Step By Step Guide

Marketing Report: Definition, Types, Benefits & Things to Include!

Technical Report: What is it & How to Write it? (Steps & Structure Included)

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About Bit.ai

Bit.ai is the essential next-gen workplace and document collaboration platform. that helps teams share knowledge by connecting any type of digital content. With this intuitive, cloud-based solution, anyone can work visually and collaborate in real-time while creating internal notes, team projects, knowledge bases, client-facing content, and more.

The smartest online Google Docs and Word alternative, Bit.ai is used in over 100 countries by professionals everywhere, from IT teams creating internal documentation and knowledge bases, to sales and marketing teams sharing client materials and client portals.

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Company Analysis Report: Examples, Templates, Components

Home Blog Business Management Company Analysis Report: Examples, Templates, Components

Company analysis is a thorough assessment of a company's performance for deep understanding of its current state and future potential. It involves a thorough assessment of various aspects, including financial stability, market presence, and competitive advantage, to uncover valuable insights. These insights are crucial for investors, creditors, and business partners in making effective decisions and formulating strategies.

Company analysis report focuses on examining a company’s financial performance, shedding light on essential indicators such as revenue growth, profitability ratios, liquidity position, and efficiency metrics. By closely analyzing these financial aspects, we gain insights into the company's financial health, stability, and its ability to generate sustainable returns. Additionally, operational efficiency metrics provide valuable information on the company's effectiveness in delivering products or services to the market.

In addition to the company performance analysis report, it also includes a SWOT analysis report, which assesses the company's internal strengths and weaknesses, as well as external opportunities and threats.

What is a Company Analysis Report?

Business analysis report of a company is a comprehensive assessment of it’s performance, operations, and strategic position. The Company Analysis report gives insights into the company's strengths, weaknesses, opportunities, and threats thus allowing stakeholders to make informed decisions. Writing a report on company analysis typically includes an evaluation of various components such as business opportunities, market planning, customer segmentation, territory design, marketing strategies, and more.

Business analysts play a vital role in gathering and analyzing data, identifying business requirements, and proposing solutions to improve operational efficiency and achieve business objectives. Therefore, incorporating the best Business Analyst training practices enhances the quality and accuracy of the analysis.

Components to Analyze Business Opportunities

1. market planning.

• Market Segmentation: Divide the target market into distinct groups based on characteristics such as demographics, psychographics, and behavior.
• Target Market Selection: Determine the most attractive market segments to focus on based on their size, growth potential, profitability, and alignment with the company's capabilities.
• Positioning Strategy: Define how the company wants to be perceived in the market relative to its competitors, emphasizing unique value propositions and differentiation.
• Marketing Mix: Develop strategies for product/service, pricing, distribution, and promotion to effectively reach and engage the target market.

2. Customer Segmentation

• Identify Customer Needs: Understand the needs, preferences, and pain points of different customer segments to tailor products, services, and marketing messages accordingly.
• Customer Profiling: Create detailed profiles of each customer segment, including demographics, psychographics, purchasing behavior, and motivations.
• Customer Lifetime Value: Assess the long-term value of each customer segment to prioritize resource allocation and develop customer retention strategies.

3. Territory Design

• Geographic Analysis: Evaluate geographical areas and regions to determine market potential, customer density, and logistical considerations.
• Sales Territory Allocation: Divide the market into sales territories , considering factors such as customer distribution, sales potential, and sales rep capacity.
• Resource Allocation: Determine the allocation of sales, marketing, and operational resources across different territories based on their strategic importance and potential.

4. Marketing

• Marketing Strategies: Develop strategies for branding, advertising, digital marketing, public relations, and customer relationship management to effectively reach and engage the target market.
• Campaign Evaluation: Measure the success of marketing campaigns by evaluating important metrics.
• Customer Feedback Analysis: Analyze customer feedback, reviews, and surveys to identify areas for improvement and gather insights for future marketing efforts.

Business analysts play a crucial role in understanding market dynamics, gathering and analyzing data, and translating insights into actionable strategies. KnowledgeHut best Business Analyst training offers a comprehensive curriculum that covers various aspects of market analysis, customer profiling, and marketing strategies.

How to Write a Company Analysis?

Writing a business analysis report of a company involves a structured approach to examine the company's performance, operations, and strategic position. Below are the steps:

1. Preparation

• Define the purpose and scope of the analysis.
• Collect relevant data and information about the company, its industry, competitors, and market trends.
• Identify the key stakeholders and their information needs.

2. Structure

• Executive Summary: Provide a concise overview of the report's findings and recommendations.
• Study Introduction: Introduce the company and its background, including its mission, vision, and core values.
• Methodology: Explain the research methods, data sources, and analytical tools used.
• Review of Statistics: Give a detailed analysis of each component, including market analysis, SWOT analysis, financial analysis, etc.
• Conclusion: Give a summary of the main findings and insights derived from the analysis
• References: Citations of the sources used in the report, ensuring credibility and transparency.

3. Presentation

• Use clear and concise language.
• Include visual aids such as charts, graphs, and tables to support the analysis.
• Organize the report in a logical and structured manner.
• Provide an unbiased evaluation that presents both the strengths and weaknesses of the company

Business Management training equips professionals with the necessary skills in strategic planning, organizational analysis, and decision-making. By incorporating principles and techniques learned in business management training, analysts can provide valuable insights and recommendations to drive business success.

What Should be Included in the Company Analysis Report?

 1. executive summary.

An executive summary is a condensed version of a comprehensive document or report. It provides an overview of the full report's essential points, key findings, and recommended actions. The executive summary is a valuable tool for quickly sharing the main points and significance of the report. It helps communicate the key findings and recommendations in a concise way without reading the entire report.

2. Study Introduction

The study introduction provides a concise overview of the company, its industry, and the purpose of the analysis. It summarizes the key aspects of the company, like its history, mission, and organizational structure. It also highlights its products or services and target market. Lastly, it clearly states the purpose of the analysis.

3. Methodology

The methodology section provides a concise explanation of the research methods, data sources, and analytical tools used. It outlines the approach taken to gather and analyze information. This includes describing the primary and secondary research methods employed. It also highlights the key data sources utilized, such as financial reports, industry publications, market research reports, and academic studies.

4. Review of Statistics

A review of statistics in a company analysis report is an essential aspect of evaluating the performance and financial health of a company. The review of the statistics section provides a detailed report of various aspects of the company such as market analysis, SWOT analysis, financial analysis, and more. This section gives an in-depth analysis of each aspect, with supporting data thus providing valuable insights

5. Conclusion

The conclusion of a company analysis report summarizes the key findings and insights derived from the analysis. It provides an overview of the company's performance, financial health, and overall outlook. The conclusion serves as a concise summary of the main findings and insights derived from the analysis. It highlights the major findings of the entire company analysis report. The conclusion also includes recommendations based on the analysis.

6. References

In a company analysis report, references refer to the information sources used to gather data and support the analysis and conclusions presented in the report. Including references in a company analysis report is essential for providing credibility and allowing readers to verify the sources of information and data used in the analysis.

Importance of Company Analysis Reporting

• Decision Making:  Company analysis reports provide essential information and insights that aid decision making. These reports are assessed by investors and shareholders before investing in a company. The analysis helps them evaluate the company's financial strength, growth potential, and overall performance.
• Risk Assessment: Company analysis reports assist in assessing the risks associated with a company. By evaluating factors such as financial stability, market position, industry trends, and competitive landscape, stakeholders can identify potential risks.
• Performance Evaluation : Analysis reports enable stakeholders to evaluate the company's performance against its objectives, competitors, and industry benchmarks. By reviewing key financial metrics, operational efficiency, market share, and other relevant factors, stakeholders gain insights into the company's strengths, weaknesses, and areas for improvement.
• Transparency and Accountability : Company analysis reports promote transparency and accountability. These reports contain detailed information about the company's financial position, performance, and strategies. These reports allow stakeholders to hold the company's management accountable for their actions and decisions.
• Investor Relations: For publicly traded companies, analysis reports play a crucial role in maintaining positive investor relations. These reports provide shareholders and potential investors with a comprehensive understanding of the company's financial performance, prospects, and risks. Thereby influencing investment decisions and investor confidence.
• Strategic Planning:  Company analysis reports support strategic planning by providing valuable insights into the company's internal and external environment. This information helps management identify areas for improvement, formulate business strategies, allocate resources effectively, and make informed decisions to drive the company's growth and success.
• Regulatory Compliance: Analysis reports contribute to regulatory compliance, particularly for publicly traded companies that are required to disclose financial information to regulatory bodies and stakeholders. By adhering to reporting standards and providing accurate and transparent data, companies demonstrate compliance and maintain trust with regulators and the market.

Company Analysis Report Examples

Here is a company analysis report sample PDF template

• Sample Company Analysis Report Template
• Company Investment Analysis Report Template
• Company Financial Analysis Report Template

In conclusion, a company analysis report serves as a valuable tool for stakeholders to assess a company's performance, financial health, and prospects. It helps evaluate performance, identify business opportunities, and make informed decisions. The report enables stakeholders to make informed investment decisions by providing transparent and accurate information. 

It also fosters transparency, strengthens investor relations, and supports regulatory compliance. Ultimately, the company analysis report serves as a comprehensive source of information, empowering stakeholders to understand the company's position, identify areas for improvement, and drive its growth and success. By evaluating various components such as market planning, customer segmentation, and marketing strategies, stakeholders can gain insights to drive productivity, innovation, and continuous improvement within the organization.

Frequently Asked Questions (FAQs)

• Executive summary: This is a concise overview of the entire company analysis report
• Study introduction: This section introduces the purpose and scope of the company analysis.
• Methodology: The methodology section outlines the approach and methods used to conduct the company analysis.
• Review of statistics: This section presents and analyzes relevant statistics and data related to the company's performance, financials, market position, or any other relevant metrics
• Conclusion: The conclusion section provides a summary of the main findings and insights from the analysis.
• References: This section lists the sources and references cited throughout the company analysis report

Limited data availability, biased information, complex market dynamics, and accurate forecasting of future trends.

The factors considered in company analysis include financial performance, market positioning, industry trends, management competence, competitive landscape, growth strategies, risk factors, stakeholder analysis, customer segmentation, regulatory factors, and the company's strategic initiatives.

To make informed investment decisions, evaluate partnerships, negotiate contracts, and develop strategic plans aligned with company goals.

Investors, financial analysts, potential partners, and stakeholders seeking insights into a company's viability and potential.

Mansoor Mohammed

Mansoor Mohammed is a dynamic and energetic Enterprise Agile Coach, P3M & PMO Consultant, Trainer, Mentor, and Practitioner with over 20 years of experience in Strategy Execution and Business Agility. With a background in Avionics, Financial Services, Banking, Telecommunications, Retail, and Digital, Mansoor has led global infrastructure and software development teams, launched innovative products, and enabled Organizational Change Management. As a results-driven leader, he excels in collaborating, adapting, and driving partnerships with stakeholders at all levels. With expertise in Change Management, Transformation, Lean, Agile, and Organizational Design, Mansoor is passionate about aligning strategic goals and delivering creative solutions for successful business outcomes. Connect with him to explore change, Agile Governance, implementation delivery, and the future of work.

Avail your free 1:1 mentorship session.

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How to Write a Business Report

Last Updated: June 27, 2024 Fact Checked

This article was co-authored by Sarah Evans . Sarah Evans is a Public Relations & Social Media Expert based in Las Vegas, Nevada. With over 14 years of industry experience, Sarah is the Founder & CEO of Sevans PR. Her team offers strategic communications services to help clients across industries including tech, finance, medical, real estate, law, and startups. The agency is renowned for its development of the "reputation+" methodology, a data-driven and AI-powered approach designed to elevate brand credibility, trust, awareness, and authority in a competitive marketplace. Sarah’s thought leadership has led to regular appearances on The Doctors TV show, CBS Las Vegas Now, and as an Adobe influencer. She is a respected contributor at Entrepreneur magazine, Hackernoon, Grit Daily, and KLAS Las Vegas. Sarah has been featured in PR Daily and PR Newswire and is a member of the Forbes Agency Council. She received her B.A. in Communications and Public Relations from Millikin University. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 742,782 times.

Business reports are one of the most effective ways to communicate in today’s business world. Although business reports' objectives are broad in scope, businesses or individuals can use them to help make important decisions. To write an effective business report, you first need to understand what it is and how it can be used.

Deciding What Type of Report to Write

• For example, you want a 3D printer for your division. To convince your manager to requisition one, you would write a justification/recommendation report to formally ask the management team for the printer.

• For instance, say pharmaceutical company X wants to partner with pharmaceutical company Y but has some concerns. Company X doesn’t want to partner with a company that has current financial problems or has had financial problems in the past. Company X conducts an investigation and uses an investigative report to discuss in-depth financial information on company Y and its directors.

• For instance, CALPERS (California Public Employees Retirement System) needed to show its board of administration that it followed all applicable laws and rules in 2010. It put together an annual compliance report to show their activities for the year.

• Can this project be completed within its budget?
• Will the project be profitable?
• Can this project be completed within the allotted time frame?

• For example, a business might conduct a company-wide study on whether to ban smoking in its employee lounge. The person who writes up the study would produce a research studies report.

• For instance, a pharmaceutical sales representative might provide a monthly summary of his or her sales calls.

• As an example, a state’s governing body would like a situational report after a hurricane.

• For instance, ABC Auto Manufacturing, Inc., wants to open a plant in Asia. The report might narrow down three country options based on the company’s needs. The report would then conclude which of the three countries is the best location for the new plant.

Writing a Business Report

• Regardless of the answer, you need to make your objective concise. If it is muddled, then your report will only confuse your audience, which risks damaging the report's credibility.
• For instance, you may want to accomplish receiving a larger advertising budget for your department. Your report should focus on the current advertising budget and how you might effectively use a larger budget.

• Remember that regardless of your audience, no bottom line speaks louder than money to a company or client.
• For instance, say you want to implement a job-share program for your division. You decide your target audience is the company’s HR director, CEO and COO. Consider how much they likely know about job-share programs already. The answer will set the tone for the report. If your company has never considered a job-share program, then the report will be both informational and strategic. If the company has considered a job-share program, then the report will be less informational and more persuasive.

• Data may come internally, which means you'll be able to collect it quite quickly. Sales figures, for example, should be available from the sales department with a phone call, meaning you can receive your data and plug it into your report quickly.
• External data may also be available internally. If a department already performs customer analysis data collection, borrow that department's. You don't need to conduct the research on your own. This will be different for every type of business, but the writer of a business report often doesn't need to conduct firsthand research.
• For instance, if you are writing a justification/recommendation report, then you have to research all the benefits of your proposed idea and incorporate the research into your report.

• Break up relevant data into separate sections. A business report can't be a big flood of figures and information. Organizing the data into separate sections is key to the success of a well-written business report. For example, keep sales data separate from customer analysis data, each with its own header.
• Organize the report into appropriate section headers, which may be read through quickly as standalone research, but also supporting the basic objective of the report together.
• Since some of the sections may depend upon analysis or input from others, you can often work on sections separately while waiting for the analysis to be completed.

• Any goals should include specific, measurable actions. Write out any changes in job descriptions, schedules or expenses necessary to implement the new plan. Each statement should directly indicate how the new method will help to meet the goal/solution set forth in the report.

• The executive summary gets its name because it's likely the only thing a busy executive would read. Tell your boss everything important here, in no more than 200-300 words. The rest of the report can be perused if the boss is more curious.

• Generally speaking, visual figures are a great idea for business reports because the writing and the data itself can be a little dry. Don’t go overboard, though. All infographics should be relevant and necessary.
• Use boxes on pages with a lot of text and no tables or figures. A page full of text can be tiresome for a reader. Boxed information can also effectively summarize important points on the page.

• Use the appropriate formatting for the citations in your report, based on your industry.

• For example, don’t overuse fancy words or make your sentences too wordy.
• Avoid using slang.
• If your report and audience are both closely tied to a specific industry, it's appropriate to use jargon or technical terms. But you have to take care to not overuse jargon and technical terms.
• Generally, business writing is written in the passive voice , and this is one of the few instances where passive writing is usually better than active writing.
• You can often miss errors while proofreading your own work due to the familiarity from writing it. Consider asking someone else in your department who wants the report to succeed to read over it as well. Be open to the feedback. It's better to hear about mistakes from a co-worker than from a boss. Review each comment from the peer review and rewrite the report, taking comments into consideration.

• This applies to any graphs or charts included in the report as well.

Expert Q&A

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Expert Interview

Thanks for reading our article! If you’d like to learn more about business writing, check out our in-depth interview with Sarah Evans .

• ↑ https://www.indeed.com/career-advice/career-development/formal-business-report-example
• ↑ https://openoregon.pressbooks.pub/lbcctechwriting/chapter/7-7-feasibility-reports/
• ↑ https://www.adelaide.edu.au/writingcentre/ua/media/44/learningguide-businessreportwriting.pdf
• ↑ http://wac.colostate.edu/teaching/tipsheets/writing_business_reports.pdf
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/how-to-write-a-business-report

About This Article

To write a business report, start with an introduction that presents a clear idea, problem, or objective. Next, present the facts, focusing on one main idea per paragraph, and discuss benefits and possible risks associated with your objective. Then, present your research and proposed solutions. Be sure to organize the data into separate sections based on subject matter and include section headers for readability. Finally, summarize the main points of your report in the conclusion. For tips on formatting different kinds of business reports, read on! Did this summary help you? Yes No

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Car dealerships in North America revert to pens and paper after cyberattacks on software provider

Car dealerships across North America continue to wrestle with major disruptions that started last week with cyberattacks on a software company used widely in the auto retail sales sector (AP video: Mike Householder)

FILE - Vehicles sit in a row outside a dealership, June 2, 2024, in Lone Tree, Colo. Car dealerships across North America have faced a major disruption this week. CDK Global, a company that provides software for thousands of auto dealers in the U.S. and Canada, was hit by back-to-back cyberattacks on Wednesday, June 19, 2024. (AP Photo/David Zalubowski, File)

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NEW YORK (AP) — Car dealerships in North America are still wrestling with major disruptions that started last week with cyberattacks on a company whose software is used widely in the auto retail sales sector.

CDK Global, a company that provides software for thousands of auto dealers in the U.S. and Canada, was hit by back-to-back cyberattacks Wednesday. That led to an outage that has continued to impact operations.

For prospective car buyers, that’s meant delays at dealerships or vehicle orders written up by hand. There’s no immediate end in sight, but CDK says it expects the restoration process to take “several days” to complete.

On Monday, Group 1 Automotive Inc., a $4 billion automotive retailer, said it is using “alternative processes” to sell cars to its customers. Lithia Motors and AutoNation, two other dealership chains, also disclosed that they implemented workarounds to keep their operations going.

Here is what you need to know.

What is CDK Global?

CDK Global is a major player in the auto sales industry. The company, based just outside of Chicago in Hoffman Estates, Illinois, provides software technology to dealers that helps with day-to-day operations — like facilitating vehicle sales, financing, insurance and repairs.

CDK serves more than 15,000 retail locations across North America, according to the company.

What happened last week?

CDK experienced back-to-back cyberattacks on Wednesday. The company shut down all of its systems after the first attack out of an abundance of caution, according to spokesperson Lisa Finney, and then shut down most systems again following the second.

“We have begun the restoration process,” Finney said in an update over the weekend — noting that the company had launched an investigation into the “cyber incident” with third-party experts and notified law enforcement.

“Based on the information we have at this time, we anticipate that the process will take several days to complete, and in the interim we are continuing to actively engage with our customers and provide them with alternate ways to conduct business,” she added.

In messages to its customers, the company has also warned of “bad actors” posing as members or affiliates of CDK to try to obtain system access by contacting customers. It urged them to be cautious of any attempted phishing.

The incident bore all the hallmarks of a ransomware attack, in which targets are asked to pay a ransom to access encrypted files. But CDK declined to comment directly — neither confirming or denying if it had received a ransom demand.

“When you see an attack of this kind, it almost always ends up being a ransomware attack,” Cliff Steinhauer, director of information security and engagement at the National Cybersecurity Alliance. “We see it time and time again unfortunately, (particularly in) the last couple of years. No industry and no organization or software company is immune.”

Are impacted dealerships still selling cars?

Several major auto companies — including Stellantis, Ford and BMW — confirmed to The Associated Press last week that the CDK outage had impacted some of their dealers, but that sales operations continue.

In light of the ongoing situation, a spokesperson for Stellantis said Friday that many dealerships had switched to manual processes to serve customers. That includes writing up orders by hand.

A Ford spokesperson added that the outage may cause “some delays and inconveniences at some dealers and for some customers.” However, many Ford and Lincoln customers are still getting sales and service support through alternative routes being used at dealerships.

“The people who’ve been around longer — you know, guys who have maybe a little salt in their hair like me — we remember how to do it before the computers,” said John Crane of Hawk Auto Group, a Westmont, Illinois-based dealership operator that uses CDK. “It’s just a few more steps and a little bit more time.”

Although impacted Hawk Auto dealerships are still able to serve customers by “going back to the basics,” Crane added that those working in administration are still “pulling out our hair.” He notes that there are now stacks of paper awaiting processing — in place of orders that went through automatically on a computer overnight.

Group 1 Automotive Inc. said Monday that the incident has disrupted its business applications and processes in its U.S. operations that rely on CDK’s dealers’ systems. The company said that it took measures to protect and isolate its systems from CDK’s platform.

In regulatory filings, Lithia Motors and AutoNation disclosed that last week’s incident at CDK had disrupted their operations as well.

Lithia said it activated cyber incident response procedures, which included “severing business service connections between the company’s systems and CDK’s.” AutoNation said it also took steps to protect its systems and data, adding that all of its locations remain open “albeit with lower productivity,” as many are served manually or through alternative processes.

HOW CAN I PROTECT MYSELF?

With many details of the cyberattacks still unclear, customer privacy is also at top of mind — especially with little known about what information may have been compromised this week.

If you’ve bought a car from a dealership that’s used CDK software, cybersecurity security experts stress that it’s important to assume your data may have been breached. That could potentially include “pretty sensitive information,” Steinhauer noted, like your social security number, employment history, income and current or former addresses.

Those impacted should monitor their credit — or even freeze their credit as an added layer of defense — and consider signing up for identify theft monitor insurance. You’ll also want to be wary of any phishing attempts. It’s best to make sure you have reliable contact information for a company by visiting their official website, for example, as scammers sometimes try to take advantage of news about data breaches to gain your trust through look-alike emails or phone calls.

Those are some best practices to keep in mind whether you’re a victim of CDK’s data breach or not, Steinhauer said. “Unfortunately, in this day and age, our data is a valuable target — and you have to make sure that you’re taking steps to protect it,” he said.

Associated Press writer Mike Householder in Detroit contributed to this report.

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June 28, 2024 Tokyo, Japan

Bridgestone Releases its Bridgestone 3.0 Journey 2024 Integrated Report

• The annual global report provides comprehensive understanding of the company’s initiatives that are enhancing its corporate value, which further deepen mutual understanding through dialogue with stakeholders.
• The report is designed to highlight the company’s commitment and strategic approach to its sustainable value creation and to support the realization of sustainable society.
• Topics in the report include an outline of its new Mid Term Business Plan (2024-2026), including an overview of the company’s financial strategy and sustainability targets and more.

Tokyo (June 28, 2024) — Bridgestone Corporation announced today that it has released its latest integrated report—the Bridgestone 3.0 Journey 2024 Integrated Report *1 —and has made it available on its corporate website. The report provides comprehensive understanding of Bridgestone’s approach and initiatives aimed at enhancing corporate value over the medium to long term, which further deepen mutual understanding through dialogue with stakeholders.  

The Bridgestone 3.0 Journey 2024 Integrated Report highlights Bridgestone’s value creation in alignment with its Mid Term Business Plan (2024-2026) (24MBP), which outlines the execution plans to build a foundation for sustainable value creation. The plan was formulated based on the 2030 Long Term Strategic Aspiration *2 which is a north star of its corporate transformation. Also, this integrated report serves as a role of an invitation for value co-creation, by conveying a clear strategic vision and progress toward it.

“In our 2024 Integrated Report, we share with our stakeholders our thoughts and progress on the initiatives in action as we transform into a sustainable solutions company, based on the 24MBP story line. By clearly presenting the roadmap for our transformation to you, we hope you will join us on our journey toward the realization of a sustainable society. Bridgestone will continue to take on the challenge to build a foundation for sustainable value creation relentlessly by pursuing “Passion for Excellence” and focusing on execution and delivering results under the 24MBP.”

The following is an overview of the topics, key points, and activity progress reported within the Bridgestone 3.0 Journey 2024 Integrated Report.

Mid Term Business Plan (2024-2026): 24MBP

• A summary Mid Term Business Plan (2021-2023) and an outline of 24MBP shows the progress and continuing initiatives that are creating value toward the 2030 Long Term Strategic Aspiration. This includes changes in the business environment, the company’s response to global management risks, global management indicators and new & true “glocal” (global – local) management structure which maximize effectiveness & efficiency.

24MBP Business shaping scenario: Further Focus on Value Creation

• In the 24MBP, there is a further focus on value creation in accordance with the business shaping scenario. This consists of the following four scenarios: “create good business quality,” “create good tires,” “create good business,” and “create new business sowing good seeds for the future.”
• Create good business quality : This is the top priority issue in the first year 2024 of 24MBP. Bridgestone will strive to improve management and working & business quality globally through reaffirming and re-enhancing understanding of Bridgestone’s unique Deming Plan, which reflects the company’s DNA “focus on quality” and its mission “Serving Society with Superior Quality”. This report also includes updated the foundation of its value creation such as improving talent creativity, Bridgestone’s digital transformation (DX), co-creation efforts using Bridgestone Innovation Park, and intellectual property strategy.
• Create good tires : The report updates the company’s activities to accelerate value creation by fusing ENLITEN, the basic technology for product design and Bridgestone’s unique “new premium” for core tire business, and BCMA, the basic technology for R&D and manufacturing that lowers business cost.
• Create good business : The report provides updates on Bridgestone’s activities to accelerate social value and customer value creation, which efforts will help the company gain competitive advantage and create corporate value. The initiatives are to reduce business cost across the value chain, establish its new premium tire business model with channel power reinforcement, and establish a sustainable premium brand.
• Create new business sowing good seeds for the future : The report updates Bridgestone’s solutions business, which amplifies the value of Dan-Totsu products, including activities of its truck and bus solutions, mining solutions, and aviation solutions that are building mobility tech business. This report also includes an update of its value creation for the future as Bridgestone’s exploratory business activities as “Sowing New Seeds”: recycle business, AirFree which is a next-generation tire that does not need air-filling, lunar rover tire, and soft-robotics.

Building a Foundation for Sustainable Value Creation

• The report provides a progress update of Bridgestone’s unique Sustainability Business Model. This model links the company’s business to the realization of carbon neutrality and a circular economy across the entire value chain. It is focused on advancing from the stages of “produce and sell” and “use” to “renewal” of tires to raw materials through initiatives for nature positivity. Moreover, the report provides an outline of Bridgestone’s activities for sustainability value creation which is integrated into its business shaping scenario.

Financial Strategy

• These are outlines of Bridgestone’s financial targets: its management focusing on ROIC as its most important management KPI, ROE as its global management indicators, each area and business financial portfolio, and allocations of capital expenditure and strategic resource on each business portfolio. 

Fostering Trust

• Started with this integrated reporting, the company updates its stakeholder engagement activities, which serve as a foundation for sustainable value creation. Moreover, this report updates Bridgestone’s initiatives that are designed to foster trust with society through its commitment to operating in harmony with its local communities. This includes its activities of sustainability priority like respect for human rights and the value chain for natural rubber.

With the “Bridgestone E8 Commitment” *3 which is the company’s axis to drive management while earning the trust of future generations, Bridgestone commits to realizing sustainable society by co-creating value together with employees, society, its partners and customers.

*1  The report covers the period spanning from January 1 to December 31, 2023 (some activities before or after the period also have been included.)

*2  2030 Long Term Strategic Aspiration  https://www.bridgestone.com/ir/library/strategy/pdf/ENG_lsa20220831.pdf

*3 Bridgestone established its corporate commitment, the “Bridgestone E8 Commitment” to realize its vision: “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” This commitment will serve as the axis to drive management while earning the trust of future generations. The “Bridgestone E8 Commitment” consists of 8 Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that it will commit to creating through Bridgestone-like “purpose“ and “process”, together with employees, society, its partners and customers to realize a sustainable society.

By clearly presenting the roadmap for our transformation to you, we hope you will join us on our journey toward the realization of a sustainable society.

About Bridgestone Corporation: Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

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4 Steps To Turn Your Experience Into A Lucrative Consulting Business

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After decades of experience in-house only, how do I position myself as a "consultant" and find those types of consulting opportunities? – Crypto Content Creator

There are multiple benefits of offering your expertise and skills as a consultant:

• If you’re pivoting from an in-house role, launching your own business gives you more autonomy and career satisfaction ;
• If you’re in-between jobs, starting off as a consultant somewhere may be an easier sell to start and can convert from temp to full-time down the road
• If you’re trying to rekindle your joy for working, select consulting projects that focus on your exact areas of interest, more closely aligning your work with your passions,

For experienced professionals, you may not have a track record as a consultant specifically but you have other assets that easily transfer. In your years of experience, you have a track record of problems solved that match what other companies need . You have technical, administrative or management skills. You have a network of contacts who know your work and your work ethic, and these people have gone on to other companies, where you now have an entry point. Here are four steps to take when you’re ready to launch your consulting business:

‘House Of The Dragon’ Season 2, Episode 3 Recap And Review: Old Feuds And Bad Blood

Ranked: the 30 most walkable cities in the world, according to a new report, aew forbidden door 2024 results, winners and grades as swerve retains, 1 — land a pilot project among friends and former colleagues.

It takes time to figure out exactly what services to offer, how to structure your projects and how to price your services . You will likely have some trial and error before landing on exactly the right business model for you, not to mention getting your name out there as a consultant, building up your website and other operational aspects of your business. If you focus on how much there is to do, you may never get started, so the antidote is to just start consulting right away. Tap your friends and former colleagues to quickly land your first project. It can be of short duration and at a lower cost than you plan to charge later. But landing a pilot project will give you a hands-on example to discuss. You’ll have a reference for future projects.

2 - Update your LinkedIn profile to reflect your focus on consulting

Eventually you will probably want a standalone website for your business, but your LinkedIn profile can stand in for now. Add your work as a consultant to your headline, summary, and current experience. In your summary (i.e., About section), you can write about the problems you can solve and use your track record from your in-house days for now until you have client examples to add. Include your contact information write there so prospective clients can follow up right away. Use your LinkedIn activity – writing articles to showcase your knowledge, commenting on other posts with your point of view or simply curating information in your field – to brand your profile around your expertise.

3 — Speak about your field of expertise to your target audience

Speaking is a great way to establish your thought leadership and gain visibility among potential clients (and people who may refer you to clients). Start with talks at your local college, library or community center, if you aren’t an experienced speaker. Volunteer at your alma mater – a former professor may be willing to give you a few minutes to guest lecture at their class. Check with former employers if they bring in speakers for Lunch & Learns or their employee resource group events. Conferences typically include instructions on how to submit to be a speaker.

4 — Find collaboration partners to share sales and marketing efforts

While you are going after companies active in your field of expertise, there may be others who can benefit from what you do. This crypto content creator could work with fintech companies more broadly, or even non-financial companies that are in disruptive industries (e.g., AI). If they know AI consultants, they can collaborate with them and share introductions or pitch projects together. Finding opportunities to join with other business owners is a way of sharing the load without taking on employees or partners.

Don’t wait till you leave your current job to start consulting

As long as your current employer doesn’t have any restrictions about taking on a side hustle, you don’t need to lave your current job to start consulting. Adding a consulting practice to your current job is an additional income stream that doesn’t require upfront costs, such as holding inventory or investing in start-up materials. There is little financial risk to getting started but there is valuable financial (and emotional) upside if you succeed.

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AI is exhausting the power grid. Tech firms are seeking a miracle solution.

As power needs of AI push emissions up and put big tech in a bind, companies put their faith in elusive — some say improbable — technologies.

The mighty Columbia River has helped power the American West with hydroelectricity since the days of FDR’s New Deal. But the artificial intelligence revolution will demand more. Much more.

So near the river’s banks in central Washington, Microsoft is betting on an effort to generate power from atomic fusion — the collision of atoms that powers the sun — a breakthrough that has eluded scientists for the past century. Physicists predict it will elude Microsoft, too.

The tech giant and its partners say they expect to harness fusion by 2028, an audacious claim that bolsters their promises to transition to green energy but distracts from current reality. In fact, the voracious electricity consumption of artificial intelligence is driving an expansion of fossil fuel use — including delaying the retirement of some coal-fired plants.

In the face of this dilemma, Big Tech is going all-in on experimental clean energy projects that have long odds of success anytime soon. In addition to fusion, tech giants are hoping to generate power through such futuristic schemes as small nuclear reactors hooked to individual computing centers and machinery that taps geothermal energy by boring 10,000 feet into the Earth’s crust.

Tech companies had promised “clean energy would be this magical, infinite resource,” said Tamara Kneese, a project director at the nonprofit Data & Society, which tracks the effect of AI and accuses the tech industry of using “fuzzy math” in its climate claims.

“Coal plants are being reinvigorated because of the AI boom,” Kneese said. “This should be alarming to anyone who cares about the environment.”

As the tech giants compete in a global AI arms race , a frenzy of data center construction is sweeping the country. Some computing campuses require as much energy as a modest-sized city, turning tech firms that promised to lead the way into a clean energy future into some of the world’s most insatiable guzzlers of power . Their projected energy needs are so huge, some worry whether there will be enough electricity to meet them from any source.

Data centers, the nondescript warehouses packed with racks of servers that power the modern internet, have been around for decades. But the amount of electricity they need now is soaring because of AI. Training artificial intelligence models and using AI to execute even simple tasks involves ever more complicated, faster and voluminous computations that are straining the electricity system.

A ChatGPT-powered search, according to the International Energy Agency, consumes almost 10 times the amount of electricity as a search on Google. One large data center complex in Iowa owned by Meta burns the annual equivalent amount of power as 7 million laptops running eight hours every day, based on data shared publicly by the company.

The data-center-driven resurgence in fossil fuel power contrasts starkly with the sustainability commitments of tech giants Microsoft, Google, Amazon and Meta, all of which say they will erase their emissions entirely as soon as 2030. The companies are the most prominent players in a constellation of more than 2,700 data centers nationwide, many of them run by more obscure firms that rent out computing power to the tech giants.

“They are starting to think like cement and chemical plants. The ones who have approached us are agnostic as to where the power is coming from,” said Ganesh Sakshi, chief financial officer of Mountain V Oil & Gas, which provides natural gas to industrial customers in Eastern states.

Tech companies are confronting this dilemma with bravado. Artificial intelligence thinkers such as OpenAI CEO Sam Altman, a major backer of Microsoft’s fusion start-up partner Helion, and Microsoft co-founder Bill Gates, who invests big in other fusion efforts, say breakthroughs in energy are achievable.

The companies also argue advancing AI now could prove more beneficial to the environment than curbing electricity consumption. They say AI is already being harnessed to make the power grid smarter, speed up innovation of new nuclear technologies and track emissions.

Microsoft was the only one of the four major firms driving the AI boom to answer detailed questions from The Washington Post about its energy needs and plans. Google, Amazon and Meta offered limited statements.

“If we work together, we can unlock AI’s game-changing abilities to help create the net zero, climate resilient and nature positive works that we so urgently need,” Microsoft said in a statement.

The tech giants say they buy enough wind, solar or geothermal power every time a big data center comes online to cancel out its emissions. But critics see a shell game with these contracts: The companies are operating off the same power grid as everyone else, while claiming for themselves much of the finite amount of green energy. Utilities are then backfilling those purchases with fossil fuel expansions, regulatory filings show.

Amazon says it has been “the world’s largest corporate purchaser of renewable energy for four straight years.” Google wrote that it is using AI “to accelerate climate action,” which is “just as crucial as solving for the environmental impact associated with it.”

As for Microsoft, the company said that “by 2030, we will have 100% of our electricity consumption, 100% of the time, matched by zero carbon energy purchases.”

Left unmentioned are the heavily polluting fossil fuel plants that become necessary to stabilize the power grid overall because of these purchases, making sure everyone has enough electricity.

In the Salt Lake City region, utility executives and lawmakers scaled back plans for big investments in clean energy and doubled down on coal. The retirement of a large coal plant has been pushed back a decade, to 2042, and the closure of another has been delayed to 2036.

Among the region’s mega energy users is Meta. It’s building a $1.5 billion data center campus outside Salt Lake City that consumes as much power as can be generated by a large nuclear reactor . Google has purchased 300 acres across the street from Meta’s data center and plans its own data center campus . Other data center developers are frantically searching for power in the area.

The region was supposed to be a “breakthrough” technology launchpad, with utility PacifiCorp declaring it would aim to replace coal infrastructure with next-generation small nuclear plants built by a company that Gates chairs. But that plan was put on the shelf when PacifiCorp announced in April that it will prolong coal burning, citing regulatory developments that make it viable.

“This is very quickly becoming an issue of, don’t get left behind locking down the power you need, and you can figure out the climate issues later,” said Aaron Zubaty, CEO of California-based Eolian, a major developer of clean energy projects. “Ability to find power right now will determine the winners and losers in the AI arms race. It has left us with a map bleeding with places where the retirement of fossil plants are being delayed.”

A spike in tech-related energy needs in Georgia moved regulators in April to green-light an expansion of fossil fuel use, including purchasing power from Mississippi that will delay closure of a half-century-old coal plant there. In the suburbs of Milwaukee, Microsoft’s announcement in March that it is building a $3.3 billion data center campus followed the local utility pushing back by one year the retirement of coal units, and unveiling plans for a vast expansion of gas power that regional energy executives say is necessary to stabilize the grid amid soaring data center demand and other growth.

In Omaha, where Google and Meta recently set up sprawling data center operations, a coal plant that was supposed to go offline in 2022 will now be operational through at least 2026. The local utility has scrapped plans to install large batteries to store solar power.

These concrete developments in energy markets contrast with tech companies’ futuristic promises. A recent Goldman Sachs analysis of energy that will power the AI boom into 2030 did not even consider small nuclear plants or futuristic fusion generators.

It found data centers will account for 8 percent of total electricity use in the United States by 2030, a near tripling of their share today. New solar and wind energy will meet about 40 percent of that new power demand from data centers, the forecast said, while the rest will come from a vast expansion in the burning of natural gas. The new emissions created would be comparable to that of putting 15.7 million additional gas-powered cars on the road.

“We all want to be cleaner,” Brian Bird, president of NorthWestern Energy, a utility serving Montana, South Dakota and Nebraska, told a recent gathering of data center executives in Washington, D.C. “But you guys aren’t going to wait 10 years. … My only choice today, other than keeping coal plants open longer than all of us want, is natural gas. And so you’re going see a lot of natural gas build-out in this country.”

The big-name tech firms try to inoculate themselves from blame for contributing to global warming with accounting techniques. They claim that all the new clean energy they buy has the effect of wiping out emissions that otherwise could be attributed to their operations.

Critics charge the arrangements often fall short.

“If data centers are claiming to be clean, but utilities are using their presence to justify adding more gas capacity, people should be skeptical of those claims,” said Wilson Ricks, an energy systems researcher at Princeton University’s Zero Lab, which focuses on decarbonization.

One example is an agreement announced in March, after Amazon signed a contract to buy more than a third of the electricity generated by one of the nation’s largest nuclear facilities, the Susquehanna power plant in Luzerne County, Pa.

“That deal disturbed a lot of people,” Zubaty said. “When massive data centers show up and start claiming the output of a nuclear plant, you basically have to replace that electricity with something else.”

Tech companies acknowledge big new sources of clean power need to be found. At the World Economic Forum conference in Davos, Switzerland, in January, Altman said at a Bloomberg event that, when it comes to finding enough energy to fuel expected AI growth, “there is no way to get there without a breakthrough.”

It remains unclear where, or when, those breakthroughs will arrive. Google recently powered up a futuristic geothermal power plant in the northern Nevada desert that harnesses heat from deep underground.

The developer of the geothermal plant, Fervo Energy, credits Google with jump-starting a promising energy solution that some day might provide the electricity equivalent of multiple nuclear plants. But Fervo CEO Tim Lattimer acknowledges that kind of output is not likely until well into the 2030s.

Fervo’s Nevada plant produces about the amount of power it takes to keep the lights on at a few thousand homes. The next Fervo plant, in Utah, is expected to be fully operational in 2028 and will generate roughly the amount of energy it takes to run one large data center.

Altman, meanwhile, is spending hundreds of millions of dollars to develop small nuclear plants that could be built right on or near data center campuses. Altman’s AltC Acquisition Corp. bankrolled a company Altman now chairs called Oklo, which says it wants to build the first such plant by 2027.

Gates is the founder of his own nuclear company, called TerraPower. It has targeted a former coal mine in Wyoming to be the demonstration site of an advanced reactor that proponents claim would deliver energy more efficiently and with less waste than traditional reactors. The project has been saddled with setbacks, most recently because the type of enriched uranium needed to fuel its reactor is not available in the United States.

Some experts point to these developments in arguing the electricity needs of the tech companies will speed up the energy transition away from fossil fuels rather than undermine it.

“Companies like this that make aggressive climate commitments have historically accelerated deployment of clean electricity,” said Melissa Lott, a professor at the Climate School at Columbia University.

Microsoft hopes to supercharge that deployment through its partnership with fusion start-up Helion. The site being considered for the generator in Chelan County, Wash., is just a plot of sagebrush so far. It’s not certain the unit will be built.

For now, Helion is building and testing prototypes at its headquarters in Everett, Wash. Scientists have been chasing the fusion dream for decades but have yet to overcome the extraordinary technical challenges. It requires capturing the energy created by fusing atoms in a magnetic chamber — or in Helion’s case, a magnetized vacuum chamber — and then channeling that energy into a usable form. And to make it commercially viable, more energy must be produced than is put in.

Helion’s assembly facility features floor-to-ceiling shelves stacked with endless boxes of capacitors, aluminum-coated devices that store energy, some of which Helion employees spend hours a day assembling by hand. The floors and walls are stark white. Massive, sea-foam-green fusion generator components dot the factory floor.

A sense of optimism infuses the experimental work. “I know it can make electricity,” said Helion CEO David Kirtley. “The question is, can we take that electricity out of fusion and do it such that the cost of electricity is lower than everything else.”

On a video screen in the space where Helion is building its control room is a live feed from a camera in a neighboring warehouse where the seventh Helion prototype, Polaris, will be tested. It is surrounded by borated concrete walls that block neutrons from escaping.

Helion, among several fusion start-ups, uses helium-3, a molecule that is rare on Earth but abundant on the moon. Kirtley says the company’s process actually generates more of the molecule as a byproduct, creating fuel to make yet more fusion electricity.

But there is deep skepticism in the scientific community that Helion or other fusion start-ups will be sending juice to the power grid within a decade, much less the kind of too-cheap-to-meter, safe electricity the tech companies are chasing.

“Predictions of commercial fusion by 2030 or 2035 are hype at this point,” said John Holdren, a Harvard physicist who was White House science adviser during the Obama era. “We haven’t even yet seen a true energy break-even where the fusion reaction is generating more energy than had to be supplied to facilitate it.”

Promises that commercial fusion is around the corner, he said, “feeds the public’s belief in technological miracles that will save us from the difficult task of dealing with climate change … with the options that are closer to practical reality.”

But Chelan County, known for its apple orchards and abundant hydro power, has another problem. While there is enough hydropower generated there to send electricity throughout the West Coast, most of it has already been claimed decades into the future. In their quest to sustain the data center boom fueled by Microsoft and its competitors, county planners are hopeful Helion will actually beat the odds and start sending electricity to the region’s power grid, which Microsoft would then purchase.

Helion has raised expectations with assurances that its contract with Microsoft is binding, and it will have to pay serious financial penalties to the tech giant if it does not quickly create fusion electricity. But pressed for the particulars of the contract, Kirtley responds with a measure of opacity that is typical among tech leaders chasing historic clean energy breakthroughs.

“We’re past the details I can talk publicly about,” he said.

An earlier version of this story mischaracterized an International Energy Agency study of energy use for internet searches powered by artificial intelligence. The IEA compared Google searches with searches performed by ChatGPT, the AI chatbot, not a "ChatGPT-powered search on Google." The article also gave an incorrect location for the headquarters of energy firm Eolian. The company is based in California not Texas. This article has been corrected.

About this story Photo editing by Haley Hamblin. Design editing by Betty Chavarria and Christian Font. Editing by Christopher Rowland. Copy editing by Jeremy Lang. Project editing by KC Schaper. Additional support from Jordan Melendrez, Kathleen Floyd and Victoria Rossi.

• The Buzz on Florida Politics

Insurance giants are ‘stiffing’ customers in Florida, report says

• Lawrence Mower Times staff

TALLAHASSEE — Floridians filing a homeowners insurance claim had the lowest chance in the 50 states of getting a check from their insurer in 2022, with more than a third of claims going unpaid.

And last year, those filing claims with two of the state’s largest, healthiest companies — subsidiaries of State Farm and Allstate — had the lowest chance of all.

Nearly half of all claims closed by those companies last year went unpaid.

That’s according to data released this week by Weiss Ratings , a Palm Beach Gardens-based ratings agency with a history of critiquing the insurance industry .

“The big picture conclusion is that the insurers in Florida are stiffing their customers,” company founder Martin D. Weiss told the Tampa Bay Times/Miami Herald Tallahassee bureau.

Why the larger insurers have the highest rate is not clear. One former Texas regulator said it could be because homeowners believe their policies cover more damage than they really do. After years of legislative and regulatory changes , many policies today cover less than they did five years ago.

The information on payments comes from reports filed by the companies with state regulators and a national association — data that is not released to the public.

Regulators across the country collect troves of data about the performance of companies. It is assembled by the National Association of Insurance Commissioners. Companies have claimed some of the data is a trade secret, and the association has resisted efforts at more transparency.

Weiss says his company posts the information it purchased from the National Association of Insurance Commissioners on its website for Florida-specific insurers .

“A consumer, before buying a policy from a company, should know right up front what percentage of claims are being denied,” Weiss said. “We’ll be glad to make that number public, but we’d much prefer either the authorities or the company do that job.”

Allstate, State Farm lead pack

Weiss Ratings released data to the Times/Herald on 40 companies that primarily or exclusively write homeowners insurance policies in Florida. It does not include state-run Citizens Property Insurance, the state’s largest insurer, which does not report its data.

Castle Key Indemnity Co., a subsidiary of Allstate, last year closed 47% of its claims without making a payment, the highest rate in the state. Its sister company, Castle Key Insurance Co., was third, paying nothing on 46% of the claims it closed.

State Farm Florida, a subsidiary of the national company, was second, with 46.4% of its claims being closed with no payment.

Among the 40 companies in Florida last year, half did not pay on at least 30% of claims.

The two companies have been historically at the top of the pack the last few years. In 2021, and 2022, State Farm closed more than half of its claims without making a payment. Two years ago, so did both Castle Key companies.

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A separate set of national data from two years ago, the most recent year available, shows that 35% of all Florida claimants received nothing. Only insurers in Washington, D.C., and Puerto Rico had a higher rejection rate.

Many of those who did get paid had to wait a long time. In 2022, Florida had the second-highest rate of claims paid after 60 days. Only Louisiana had a higher rate.

The fact that two of the state’s largest companies topped the list surprised Weiss. He expected the small, Florida-based companies that dominate the market and insure the state’s riskiest areas to have the worst rate of paying out claims.

Several of the smaller companies have been cited for poor claims-handling practices, such as Tampa-based Heritage Insurance, which was issued a near-record $1 million fine by the Office of Insurance Regulation in May for how it handled Hurricane Ian claims. (Heritage’s rate of claims closed without payment was 31% last year.)

State Farm Florida, by comparison, is known to insure safer inland homes built after the enhanced Hurricane Andrew building codes took effect.

With the backing of national companies, State Farm Florida and Castle Key are critical to the stability of Florida’s shaky insurance market. State Farm Florida is the second-largest insurer in Florida with about 650,000 homeowners policies. Castle Key Indemnity Co. is ninth, with about 230,000 policies.

A spokesperson for State Farm said Weiss’ data is not accurate. By focusing only on closed claims, a spokesperson said, it doesn’t include a smaller subset of claims left open at the end of the year. The company had about 3,100 open claims last year.

State Farm spokesperson Roszell Gadson would not say what the accurate figure is.

“As an organization, we take pride in our customer service and are committed to paying what we owe, promptly, courteously, and efficiently,” Gadson said.

Allstate said the data did not match their own internal figures for the percentage of claims closed without a payment. For Castle Key Indemnity Co., the rate was 34% last year, and 23% for Castle Key Insurance Co, according to their numbers.

“We protect our customers, and our claims processes help them recover by quickly providing fair payments based on their selected coverages, like deductibles and coverage amounts,” the company said in a statement.

What’s behind closed claims?

There are many reasons why a claim might be closed without payment, said Florida Office of Insurance Information spokesperson Samantha Bequer.

The damage could be below the policy deductible or not be covered by the policy, such as situations in which flooding caused the damage. The policyholder could also have withdrawn the claim, or it could be a duplicate.

The data reported by the companies and provided by Weiss Ratings doesn’t give any reasons.

“We caution against using the data to draw conclusions or make analyses regarding Florida’s insurance market,” Bequer said in a statement.

Florida’s insurance companies and state lawmakers have long blamed frivolous claims and lawsuits for causing the state’s insurance crisis, but neither Bequer nor the insurance companies blamed those issues for rate of claim denials.

Weiss said he believes the high rate of denying claims could be a business strategy.

“I have yet to find any other explanation for it,” he said.

There could be several reasons, but it’s more likely that policyholders are filing claims believing they have coverage when they don’t, said Birny Birnbaum, executive director of the Center for Economic Justice and a former chief economist at the Texas Department of Insurance.

He said that’s an issue that regulators could address by rejecting policy forms that might be “misleading or obtuse or deceptive.” They should also be looking at policy provisions that are unfair, such as requiring mandatory arbitration or exorbitant deductibles that hollow out coverage.

Birnbaum said regulators years ago should have been analyzing claim denials and proposing remedies. (Florida regulators last year pushed for legislation giving them more oversight over how companies handle claims .)

“These are extraordinarily high numbers of claim denials,” Birnbaum said.

Data remains a secret

Bequer, the Office of Insurance Regulation spokesperson, said the office couldn’t comment on the data because the information was a trade secret that had to be protected under state law.

Regulators across the country and insurance companies have repeatedly fought the release of detailed information about how insurers handle claims, Birnbaum said. Even simple but important information, such as the average homeowners premium in every state, isn’t released until three years later , when it’s no longer useful.

Birnbaum said the office’s secrecy was hypocritical. When former Florida insurance commissioner David Altmaier was president of the National Association of Insurance Commissioners, he used “secret” data on insurers’ rates of litigation and released a report claiming that Florida made up 8% of all homeowners claims and 76% of all litigation against insurers .

That report became the basis for Gov. Ron DeSantis and the Legislature to pass sweeping reforms making it harder and more expensive to sue insurance companies.

Altmaier never publicly released the underlying data supporting the study, however. He now lobbies on behalf of insurance and financial services companies.

Birnbaum, who was a consumer advocate at the association for 25 years, said consumers need more information.

“People buy insurance for a promise of the future,” Birnbaum said. “And if company X denies 20% and company Y denies 50% of claims, you can bet consumers are going to go to company X.”

Lawrence Mower is a Tallahassee correspondent, covering politics and the state capitol. Reach him at [email protected].

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EXCLUSIVE: VA Senate candidate says he was 'blown up' in combat. His record doesn’t show that.

WASHINGTON — The Republican candidate for U.S. Senate in Virginia, a decorated Navy veteran, has made repeated references to becoming disabled after he was “blown up” in combat, and has stressed that he has scars from his military service while Democratic incumbent Sen. Tim Kaine got rich from the safety of Capitol Hill.

Yet the Navy service record for Hung Cao, who won the GOP primary in June, does not show a Purple Heart award, the commendation given to troops who have suffered wounds from “direct or indirect result of enemy action” that required medical attention. Nor does his record indicate that he received the Navy’s Combat Action Ribbon, which requires that a sailor "must have rendered satisfactory performance under enemy fire while actively participating in ground or surface combat engagement.” USA TODAY obtained Cao's record from the Navy.

Cao, 52, through his campaign, declined to answer specific questions about his military service. He has not claimed to have been awarded a Purple Heart or the Navy's Combat Action Ribbon. His record shows that he was awarded a Bronze Star and that he deployed to Afghanistan and Iraq. The Bronze Star is awarded to sailors who distinguish themselves by "heroic or meritorious achievement or service."

The Navy designated him a "special operations explosive ordnance disposal/dive officer." He retired as a captain in 2021.

“Capt. Hung Cao is a retired Navy Captain with twenty-five years of honorable service to his country. His service is a matter of public record under his DD 214, as with any retired member of our armed forces," his campaign said in a statement Wednesday, referring to his military personnel form.

In a statement, a Navy spokesperson said there was not a narrative description in the record of why Cao was awarded the Bronze Star. Asked why there was neither a Purple Heart or Combat Action Ribbon, spokesperson Ferry Gene Baylon said the Navy cannot discuss criteria or reasons "someone would or would not have a certain award."

Cao has been more expansive about his service during campaign appearances. When he ran an unsuccessful bid for Congress in 2022, Cao told an audience that combat wounds had fully disabled him.

"I'm 100% disabled, you know, because just from being blown up in combat many times and everything else, you know, knee, shoulders," Cao said on April 22, 2022. “I've got more surgeries than you could possibly imagine.”

In his campaign against Kaine, Cao has continued to stress his military service on radio shows, podcast episodes and in television news segments. Cao has said that he’s been “shot at,” “blown up,” and has “scars” from his time in the military. He often refers to combat deployments to Iraq, Afghanistan and Somalia as the origin of those combat wounds.

On a June 21 episode of the podcast Talk of Delmarva with Jake Smith, Cao said he "was getting shot at and blown up in Iraq, Afghanistan, Somalia."

Again, on a June 21 episode of the podcast The Schilling Show, Cao said, "Are you telling me your air-conditioned office where the worst thing that can happen for you is having a paper cut is the same as me getting, you know, blown up and shot at in Iraq, Afghanistan, Somalia?"

Four retired Navy and Army officers who reviewed Cao’s service record said it was unusual for a sailor severely wounded in combat in Iraq or Afghanistan not to have received a Purple Heart or the Navy’s Combat Action Ribbon.

Cao, in a Facebook post, criticized USA TODAY for asking about his service record and listed questions posed to him by reporters. USA TODAY reporters called, texted and emailed his campaign manager Tuesday and Wednesday seeking comment on Cao's military record.

The campaign has not addressed the questions directly, issuing only the short statement.

"I want to give you all a window into what it's like being a combat veteran who had the gall to run for public office against a career politician," Cao posted. "Any veteran will read this with the same disgust. Imagine being asked to provide documentation of the dates and times Al Qaeda shot at you. Imagine being asked, if you're a disabled veteran, why don't you have a Purple Heart?"

The contest between Cao and Kaine is one of several across the U.S. that will determine which party controls the closely divided Senate.

Cao, endorsed by former President Donald Trump, won the primary decisively. He garnered over 60% of the vote in the field of five candidates, which included retired Army Ranger Eddie Garcia, who served in Iraq and Afghanistan, and Chuck Smith, who served in the U.S. Marine Corps during the Vietnam War.

Probllama: Ollama Remote Code Execution Vulnerability (CVE-2024-37032) – Overview and Mitigations

Wiz Research discovered CVE-2024-37032, an easy-to-exploit Remote Code Execution vulnerability in the open-source AI Infrastructure project Ollama.

Introduction & Overview 

Ollama is one of the most popular open-source projects for running AI Models, with over 70k stars on GitHub and hundreds of thousands of monthly pulls on Docker Hub . Inspired by Docker, Ollama aims to simplify the process of packaging and deploying AI models. 

Wiz Research discovered an easy-to-exploit Remote Code Execution vulnerability in Ollama: CVE-2024-37032, dubbed “Probllama.” This security issue was responsibly disclosed to Ollama’s maintainers and has since been mitigated. Ollama users are encouraged to upgrade their Ollama installation to version 0.1.34 or newer. 

Our research indicates that, as of June 10, there are a large number of Ollama instances running a vulnerable version that are exposed to the internet. In this blog post, we will detail what we found and how we found it, as well as mitigation techniques and preventative measures organizations can take moving forward.  

AI Security Takeaways 

Taken as a whole – and in light of the Wiz Research team’s ongoing focus on the risk inherent to AI systems – our findings underscore the fact that AI security measure s have been largely sidelined in favor of focusing on the transformative power of this technology, and its potential to revolutionize the way business gets done.  

Organizations are rapidly adopting a variety of new AI tools and infrastructure in an attempt to hone their competitive edge. These tools are often at an early stage of development and lack standardized security features, such as authentication. Additionally, due to their young code base, it is relatively easier to find critical software vulnerabilities, making them perfect targets for potential threat actors. This is a recurring theme in our discoveries – see prior Wiz Research work on AI-as-a-service-providers Hugging Face and Replicate , as well as our State of AI in the Cloud report and last year’s discovery of 38TB of data that was accidentally leaked by AI researchers.  

Over the past year, multiple remote code execution (RCE) vulnerabilities were identified in inference servers, including TorchServe, Ray Anyscale, and Ollama. These vulnerabilities could allow attackers to take over self-hosted AI inference servers, steal or modify AI models, and compromise AI applications.  

The critical issue is not just the vulnerabilities themselves but the inherent lack of authentication support in these new tools. If exposed to the internet, any attacker can connect to them, steal or modify the AI models, or even execute remote code as a built-in feature (as seen with TorchServe and Ray Anyscale ). The lack of authentication support means these tools should never be exposed externally without protective middleware, such as a reverse proxy with authentication. Despite this, when scanning the internet for exposed Ollama servers, our scan revealed over 1,000 exposed instances hosting numerous AI models, including private models not listed in the Ollama public repository, highlighting a significant security gap. 

CROC Talks: RCE Vulnerability in Ollama explained

RCE Vulnerability in Ollama explained

Mitigation & detection 

To exploit this vulnerability, an attacker must send specially crafted HTTP requests to the Ollama API server. In the default Linux installation , the API server binds to localhost, which reduces remote exploitation risk significantly. However, in docker deployments ( ollama/ollama ), the API server is publicly exposed , and therefore could be exploited remotely. 

Wiz customers can use the pre-built query and advisory in the Wiz Threat Center to search for vulnerable instances in their environment. 

Explanation and Technical Description 

Why research ollama .

Our research team makes an active effort to contribute to the security of AI services, tooling, and infrastructure, and we also use AI in our research work. 

For a different project, we looked to leverage a large-context AI model. Luckily, around that time, Gradient released their Llama3 version which has a context of 1m tokens .  

Being one of the most popular open-source projects for running AI Models with over 70k stars on GitHub and hundreds of thousands of monthly pulls on Docker Hub , Ollama seemed to be the simplest way to self-host that model 😊. 

 Ollama Architecture 

Ollama consists of two main components: a client and a server. The server exposes multiple APIs to perform core functions, such as pulling a model from the registry, generating a prediction for a given prompt, etc. The client is what the user interacts with (i.e. the front-end), which could be, for example, a CLI (command-line interface). 

While experimenting with Ollama, our team found a critical security vulnerability in an Ollama server. Due to insufficient input validation, it is possible to exploit a Path Traversal vulnerability to arbitrarily overwrite files on the server. This can be further exploited into a full Remote Code Execution as we demonstrate below. 

This issue is extremely severe in Docker installations, as the server runs with root privileges and listens on 0.0.0.0 by default – which enables remote exploitation of this vulnerability. 

It is important to mention that Ollama does not support authentication out-of-the-box. It is generally recommended to deploy Ollama behind a reverse-proxy to enforce authentication, if the user decides to expose its installation. In practice, our research indicates that there are a large number of installations exposed to the internet without any sort of authentication. 

The Vulnerability: Arbitrary File Write via Path Traversal 

Ollama’s HTTP server exposes multiple API endpoints that perform various actions.  

One of the endpoints, /api/pull , can be used to download a model from an Ollama registry. 

By default, models are downloaded from Ollama’s official registry ( registry.ollama.com ), however, it is also possible to fetch models from private registries.

While Ollama's official registry can be considered "trusted," anyone can set up their own registry and host models on it. As researchers, we were interested in this attack surface – are private registries being blindly trusted? What damage could a malicious private registry cause? 

What we found is that when pulling a model from a private registry (by querying the http://[victim]:11434/api/pull API endpoint), it is possible to supply a malicious manifest file that contains a path traversal payload in the digest field. 

The digest field of a given layer should be equal to the hash of the layer. Among other things, the digest of the layer is also used to store the model file on the disk:  

/root/.ollama/models/blobs/sha256-04778965089b91318ad61d0995b7e44fad4b9a9f4e049d7be90932bf8812e828

However, we found that the digest field was used without proper validation, resulting in path traversal when attempting to store it on the filesystem. This issue can be exploited to corrupt arbitrary files on the system. 

Achieving Arbitrary File Read 

By exploiting the previous issue, we can plant an additional malicious manifest file on the server (e.g /root/.ollama/models/manifests/%ATTACKER_IP%/library/manifest/latest ), which effectively registers a new model to the server. We found out that if our model’s manifest contains a traversal payload for the digest of one of its layers, when attempting to push this model to a remote registry via the http://[victim]:11434/api/push endpoint, the server will leak the content of the file specified in the digest field. 

Finally, Remote Code Execution 

As we mentioned previously, it is possible to exploit the Arbitrary File Write vulnerability to corrupt certain files in the system. In Docker installations, it is pretty straightforward to exploit it and achieve Remote Code Execution , as the server runs with root privileges. 

The simplest way we thought of achieving remote-code-execution would be to corrupt ld.so configuration files, specifically /etc/ld.so.preload . This file contains a whitespace - separated list of shared libraries that should be loaded whenever a new process starts. Using our Arbitrary File Write exploit-primitive, we plant our payload as a shared library on the filesystem ( /root/bad.so ) and then we corrupt etc/ld.so.preload to include it. Finally, we query the /api/chat endpoint on the Ollama API Server, which subsequently creates a new process and thus loads our payload! 

Regarding exploitation of instances which do not run with root privileges - we do have a strategy for exploitation that leverages our /Arbitrary File Read primitive. However, it will be left as an exercise for the reader 😊 

Conclusions 

 CVE-2024-37032 is an easy-to-exploit remote code execution that affects modern AI infrastructure. Despite the codebase being relatively new and written in modern programming languages, classic vulnerabilities such as Path Traversal remain an issue. 

Security teams should update their Ollama instances to the latest version to mitigate this vulnerability. Furthermore, it is recommended not to expose Ollama to the internet unless it is protected by some sort of authentication mechanism, such a reverse-proxy. 

Responsible disclosure timeline 

We responsibly disclosed this vulnerability to Ollama’s development team in May 2024. Ollama promptly investigated and addressed the issue while keeping us updated. 

May 5, 2024 – Wiz Research reported the issue to Ollama.

May 5, 2024 – Ollama acknowledged the receipt of the report. 

May 5, 2024 – Ollama notified Wiz Research that they committed a fix to GitHub. 

May 8, 2024 – Ollama released a patched version. 

June 24, 2024 – Wiz Research published a blog about the issue. 

Ollama committed a fix in about 4 hours after receiving our initial report, demonstrating an impressive response time and commitment to their product security. 

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