10 tips on how to make slides that communicate your idea, from TED’s in-house expert

meeting presentation deck

When your slides rock, your whole presentation pops to life. At TED2014, David Epstein created a clean, informative slide deck to support his talk on the changing bodies of athletes . Photo: James Duncan Davidson/TED

Aaron Weyenberg is the master of slide decks. Our UX Lead creates Keynote presentations that are both slick and charming—the kind that pull you in and keep you captivated, but in an understated way that helps you focus on what’s actually being said. He does this for his own presentations and for lots of other folks in the office. Yes, his coworkers ask him to design their slides, because he’s just that good.

We asked Aaron to bottle his Keynote mojo so that others could benefit from it. Here, 10 tips for making an effective slide deck, split into two parts: the big, overarching goals, and the little tips and tricks that make your presentation sing.


Aaron used this image of a New Zealand disaster to kick off a slide deck from TED’s tech team — all about how they prepares for worst-case scenarios. He asked for permission to use the image, and credited the photographer, Blair Harkness. View the whole slidedeck from this presentation.

The big picture…

  • Think about your slides last . Building your slides should be the tail end of developing your presentation. Think about your main message, structure its supporting points, practice it and time it—and then start thinking about your slides. The presentation needs to stand on its own; the slides are just something you layer over it to enhance the listener experience. Too often, I see slide decks that feel more like presenter notes, but I think it’s far more effective when the slides are for the audience to give them a visual experience that adds to the words. .
  • Create a consistent look and feel . In a good slide deck, each slide feels like part of the same story. That means using the same or related typography, colors and imagery across all your slides. Using pre-built master slides can be a good way to do that, but it can feel restrictive and lead to me-too decks. I like to create a few slides to hold sample graphic elements and type, then copy what I need from those slides as I go. .
  • Think about topic transitions . It can be easy to go too far in the direction of consistency, though. You don’t want each slide to look exactly the same. I like to create one style for the slides that are the meat of what I’m saying, and then another style for the transitions between topics. For example, if my general slides have a dark background with light text, I’ll try transition slides that have a light background with dark text. That way they feel like part of the same family, but the presentation has texture—and the audience gets a visual cue that we’re moving onto a new topic. .
  • With text, less is almost always more . One thing to avoid—slides with a lot of text, especially if it’s a repeat of what you’re saying out loud. It’s like if you give a paper handout in a meeting—everyone’s head goes down and they read, rather than staying heads-up and listening. If there are a lot of words on your slide, you’re asking your audience to split their attention between what they’re reading and what they’re hearing. That’s really hard for a brain to do, and it compromises the effectiveness of both your slide text and your spoken words. If you can’t avoid having text-y slides, try to progressively reveal text (like unveiling bullet points one by one) as you need it. .
  • Use photos that enhance meaning . I love using simple, punchy photos in presentations, because they help what you’re saying resonate in your audience’s mind without pulling their attention from your spoken words. Look for photos that (1) speak strongly to the concept you’re talking about and (2) aren’t compositionally complex. Your photo could be a metaphor or something more literal, but it should be clear why the audience is looking at it, and why it’s paired with what you’re saying. For example, I recently used the image above—a photo of a container ship about to tip over (it eventually sank)—to lead off a co-worker’s deck about failure preparation. And below is another example of a photo I used in a deck to talk about the launch of the new TED.com . The point I was making was that a launch isn’t the end of a project—it’s the beginning of something new. We’ll learn, adapt, change and grow.

Here, a lovely image from a slidedeck Aaron created about the redesign of TED.com . View the whole deck from this presentation .

And now some tactical tips…

  • Go easy on the effects and transitions . Keynote and Powerpoint come with a lot of effects and transitions. In my opinion, most of these don’t do much to enhance the audience experience. At worst, they subtly suggest that the content of your slides is so uninteresting that a page flip or droplet transition will snap the audience out of their lethargy. If you must use them, use the most subtle ones, and keep it consistent. .


  • Try panning large images . Often, I want to show screen shot of an entire web page in my presentations. There’s a great Chrome extension to capture these—but these images are oftentimes much longer than the canvas size of the presentation. Rather than scaling the image to an illegible size, or cropping it, you can pan it vertically as you talk about it. In Keynote, this is done with a Move effect, which you can apply from an object’s action panel. .
  • For video, don’t use autoplay . It’s super easy to insert video in Keynote and Powerpoint—you just drag a Quicktime file onto the slide. And when you advance the deck to the slide with the video that autoplays, sometimes it can take a moment for the machine to actually start playing it. So often I’ve seen presenters click again in an attempt to start the video during this delay, causing the deck to go to the next slide. Instead, set the video to click to play. That way you have more predictable control over the video start time, and even select a poster frame to show before starting. .


Lastly, I’d love to leave you with a couple book recommendations. The first is Resonate , by Nancy Duarte. It’s not so much about slides, but about public speaking in general – which is the foundation for any presentation, regardless of how great your slides are. In it, she breaks down the anatomy of what makes a great presentation, how to establish a central message and structure your talk, and more. (One of her case studies comes from Benjamin Zander’s charming TED Talk about classical music, a talk that captivated the audience from start to finish.) Think of this as prerequisite reading for my second recommendation, also by Duarte: Slide:ology . This is more focused on presentation visuals and slides.

Happy slide-making.

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A graphic of three pitch decks layered on top of each other on a gradient background

Be pitch ready with a custom pitch deck presentation

october 31, 2023

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by Microsoft Create team

You’ve got a million-dollar idea but no one to help you realize your vision. Or your company plans to roll out a new product and needs approval before the real planning can begin. Or you have a great new idea for a client. Whatever it is you need to pitch, you’ll need a pitch deck to help communicate—and win confidence in—your plans to an audience.

What is a pitch?

A pitch is a plan that you present to investors, advocates, clients, or business partners in order to convince them to fund or support your idea and make it a reality. The pitch helps you sell yourself, your business, and your ideas. One way to make your case for a new business, product, or service is with a pitch deck.

What is a pitch deck?

A pitch deck is the presentation you use to communicate your ideas and share your pitch. It’s a professional form of visual communication that can share a lot of relevant information in a short amount of time and enable your supporters to feel confident in their decision to fund your endeavor. In many cases, a pitch deck is used to present a new idea, product, or service; but sometimes they’re used to ask for more funding or continued support for an established business.

These pitch presentations tend to be visually appealing, with just enough information to show that you’ve done your homework and understand your business, the competitive set, and what information the audience is looking for.

How to make a pitch deck presentation

If you’re putting together a pitch deck for the first time, there’s a lot of information you probably want to share. After all, this is your business, and you’ve put a lot of time and effort into making sure that everything is ready to go. However, when you’re making a presentation, it can be easy to overshare and cause potential partners to lose interest. Follow these tips for designing a pitch presentation that resonates with your audience and conveys information effectively and clearly.

A collage of a plant-themed pitch deck

Share important information

Your pitch doesn’t need to include every detail about your company or product, but some information shouldn’t be left out. Make sure you’re identifying a problem and presenting your brand as the solution. You should also identify the specific market that your business will be part of and show your product, service, or solution in action.

Show projected growth in revenue and metrics and hype up your team so your audience knows who is driving the business and what makes them integral to its success. It’s also good to show your audience that you understand the competitive landscape and where your company, product, or service fits in it and stands out from the crowd.

Since a pitch is commonly a way to ask for money, sharing your projected financials with your investors lets them know where your business is headed and if it’s a good idea for them to get on board. The goal of your pitch is to make your offering as attractive as possible to your audience.

A short way to remember what you need to include is the acronym: WHAC. This stands for:

  • W hat is it and what does your business offer?
  • H ow does it work?
  • A re you sure that it works?
  • C an you really do it?

A good pitch deck will answer all these questions and should assuage any doubt that your audience might have.

Design is crucial

Your pitch deck communicates a huge amount of information in a short amount of time and with a limited number of slides. Even if your idea is flawless, a poorly designed deck can keep you from getting the funding or approval you need. With that in mind, good design and properly formatted PowerPoint slides are crucial to communicating your points clearly. Make sure that you’re using a layout grid to keep things organized, as a sloppy presentation can indicate a lack of professionalism.

Make your points easy to understand by doing these things:

Keep it simple.

Keep it legible.

Keep it obvious.

No one want to squint to try and read tiny print on a screen or try to decipher poorly written text or charts that don’t make sense immediately. Make your point clear and concise and make sure that your design isn’t taking away from the information that you’re sharing. You want your audience to explicitly understand every point you’re making during your pitch—your product or business depends on it! Make sure there can be no misunderstanding anything you share.

Avoid excessive explanations, photos without captions or titles, memes, animations, and subtle humor. You want your audience to remember what you’re presenting, not your slides.

Save time and energy with these free presentation templates from Microsoft Create.

An image of a colorful pink bar graph set against a blue background.

Share Insights

Your pitch deck should illustrate that you have a solid understanding of your business, idea, or product and where it fits within the competitive set. One way to share this information, and any other insights you’ve gleaned from your research, is with compelling, easy-to-understand visual aids.

Use charts and graphics in your presentation to share stats about the current state of the market, your competitors’ revenue, projected earnings, and a projected rollout of your go-to-market strategy. Compare your competitors on a visually appealing XY graph, emphasize numbers with charts, and break down a large amount of information with a tiled layout that’s easy to read. The more information you can share, the more reason your audience has to trust in your business plan.

Have an elevator pitch

You should always be prepared to pitch your business or idea. Even if you don’t have your deck handy, you should be so well-versed in the intricacies of your idea that you should have no problem sharing information about the problem you’ve identified and the solution that you plan to provide. You should be able to wrap up your summary with a call to action, which entices your listener to schedule a meeting where they can learn about all the details of your idea.

You never know who you’ll meet. Knowing your idea inside and out means that all the relevant information will be top of mind, so that you’ll be prepared should someone ask you what it is you do. That someone might turn out to be an angel investor who could take a financial interest in your plan.

What’s more, your ability to give a compelling elevator pitch demonstrates your passion for your company, which is something that any audience will be able to recognize.

Create a compelling pitch deck that showcases your plan and abilities, explains how it overshadows the competition, and lay out a clear timeline for action. Remember to keep your design clean, informative, and uncomplicated. Your enthusiasm for the project will go a long way, but the more confident you are in what you’re presenting will be what makes the difference.

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Modern presentation templates

Showcase your best ideas with our free modern presentation templates. Simple and sleek — these versatile slide decks are fully customizable and easy to use.

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6 steps to creating an effective presentation or slide deck

Photograph of a college classroom with students in desks and a professor standing at the front looking at a laptop on a large desk. Behind the professor are a large whiteboard and a large wall-mounted monitor displaying a visual.

Creating powerful presentations and supporting documents for clients is the heart and soul of everything we do at Presentation Studio. As part of this, we see the good, the bad and the downright ugly !

One of the most common mistakes people make is to confuse a presentation and a report. Quite often, they’ll try and present a report.

Difference between a presentation and report

A presentation  includes carefully constructed and designed slides that support what a speaker is presenting. So, like a billboard on a highway, you should be able to digest the content on each slide within a few seconds without causing a pileup of information.

Visuals, keywords, infographics and diagrams are used to explain or create an emotional connection with your audience, so you can help them remember your key points.

A  report  or slide deck , on the other hand, can be used as a stand-alone document that you handout before or after you present.

Slide decks are great when you have more information than you can put on screen. Like a magazine, they can be read on their own and don’t need the speaker to talk through them – in fact, that would make understanding them worse as you can’t read lots of information and listen at the same time.

You can do both in most presentation software, but a presentation and a slide deck have different purposes. Ideally, you would present and then follow up your presentation with a report/slide deck of the supporting information.

A text-only report

To help show the difference between the two, let’s look at how you might take a large chunk of text from a word document (like above) and turn it into a handout and then an effective presentation.


The same text-only report, formatted differently

Step 1: Convert text into multiple columns

The human eye finds narrow columns easier to read than full-width pages. That is why newspapers and magazines split the information up with visuals and columns, and graphic designers use grid layouts when setting copy pages.

So your first step would be to convert blocks of text into multiple columns that automatically adjust. This makes it easier for your audience to scan read.

The same report, now with sections in bold type, information broken into bullets, and separate panel with additional information

Step 2: Contrast fonts and font size to emphasize points

To help the ‘readability’ of your information, make the titles bold, use line spacing to tighten up blocks of text that are related to each other. You might also look at highlight quotes in different colors, fonts or font sizes, and add in bullet points where you can.

This makes the information far more natural to scan and digest. That’s a perfect handout for before or after you present.


The same report, now with sections in bold type, information broken into bullets, and separate panel with additional information, however now most sections of the report have been crossed-through as if to delete

Step 3: Cut the clutter 

Once this is done, you can start thinking about thinking your text into a presentation. It’s more important than ever to cut out all the clutter from your presentation. What gets left out of your presentation is more important than what goes in.

Some of us are apparently better at this than others. Many of us believe that sharing everything and blinding our audience with data is the best way to create a connection – that couldn’t be further from the truth! This will only put the people you are trying to engage off and make them lose interest faster.

You need to identify the main points that your audience can act on and display these in a way that they can immediately understand. Strip out all the other background content.

Graphic content from same report simplified into a split 50/50 layout with a photograph and type on one side and a headline with bullets on the other side

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Step 4: Spread out your slides 

A graphic that is circular and colorful and displays the information that was previously conveyed in bullet lists

Step 5: Represent data as diagrams 

A graphic that is circular and displays the information that was previously conveyed in bullet lists, however, this graphic uses less color

Step 6: Create visuals, icons and images 

Images create an emotional connection to what you are saying, which helps your audience remember it. Think of the meaning or the feeling you are trying to evoke and represent that. Avoid hand-shaking figures, smiling suited people, little vector people standing on arrows and graphs, and predictable and boring stock images that have been used a hundred times before. Cheesy stock photos have the opposite effect than the one you want – they turn your audience off. This is your chance to get creative! Using these visual references helps create clarity and a much stronger emotional connection with your audience. It’s these kinds of emotions and visuals that they will remember long after your presentation has ended.

Quick summary

Before your next presentation, the following will help you create a powerful and pleasing slide deck:

  • Covert text-heavy information into multiple columns
  • Contrast font and font sizes to emphasize points, highlight headings with color
  • Reduce the clutter
  • Spread out your slides
  • Represent data as diagrams
  • Create visuals, icons and images
  • Use a PowerPoint theme to make your presentations visually uniform and consistent

About the author

As the founder and CEO of Presentation Studio, Emma leads the team to create presentations that are influential, memorable and successful. Emma and her team can help you stand out so that your audience understands your message. She can help your presentations have impact and influence. This means the right messages are more memorable for your audience. Emma achieves this through content writing, visual communication, and strong presentation delivery.

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Creating a slide deck for any occasion.

Make a slide deck that shows off your ideas, holds your audience’s attention, and even entertains them.

Collage of different presentation slides

Remember that you’re telling a story.

Whether you’re presenting a pitch deck, leading a webinar, or simply sharing your ideas with your team, keep in mind that humans naturally think in terms of narrative. In fact, neuroscientists have discovered that listening to a story can activate all parts of the brain and even lead to changes in behavior. As a presenter, you can take advantage of this human quirk. By sharing a story with a beginning, middle, and end, a presenter draws in audience members and stirs their emotions. Showing sales numbers to potential investors will be more effective when it’s part of a presentation that weaves a compelling narrative. Creating a slideshow highlighting important data can help you relay the high points of a dense report to your employees. No matter the information, before you start thinking about specific presentation slides, ask yourself what story you want to tell. Who is your audience and how do you want them to respond?  

A professional presentation in three acts.

Present your story as a classic three-act play with your audience as the hero. What do they want? What obstacles must they overcome to achieve their goal? Begin with the first obstacle, and build a little suspense before you offer the solution. You might tell a smaller story about facing that obstacle, giving it a place in the larger narrative. Then move onto the next obstacle and do the same.

In the second act, present your solution to the problem. What is it and how does it work? How will it successfully help your heroes reach their goal?

In the final act, your narrative ends with the audience getting what it needs: resolution. Their problem is solved with the help of your solution or product, and maybe something extra — like a problem they haven’t even anticipated — is also solved. Once you’ve filled in the details of this basic structure, you’re ready to start making slides.

Collage of different presentation slides

Put design principles to work.

Slide design is crucial for every deck, no matter the presentation software you’re using. Working elements of visual storytelling into your entire presentation will ensure that even audience members watching on laptops stay engaged. Just follow these simple rules:

Stick to a visual theme. A consistent look — with consistent typography and a basic color scheme — will help your audience stay focused on the content of your slides.

Keep it simple. Avoid cluttering your deck with endless charts, tables, or bullet points too small for everyone to read. Allow for plenty of white space on each slide, so the crucial information stands out.

Find the right tools for every job. Pie charts are great for demonstrating percentages. Vertical bar charts show changes over time better than horizontal bar charts, which are best for comparing quantities. To visually represent trends, a line chart is your best bet. You might also try creating an infographic to help your audience visualize your data or to tell a smaller story within your larger narrative.

Incorporate video or audio. People sit up straighter and pay closer attention when you break up your static slides with video and audio. Use motion and sound to help draw your audience’s focus to your key takeaways.  

Make your design elements sparkle with Adobe InDesign.

To create an impactful and entertaining presentation without starting from scratch, choose one of the many presentation templates in Adobe Stock and open it in InDesign. Then import your brand logo  and other marketing assets for a consistent look.

Once you’ve got the visual theme and color palette you want, consider including surprise elements like high-quality Adobe Stock photographs, illustrations, or even movie clips to help your work really stand out. Plus, in InDesign, a simple two-step command allows you to export and preview, so you can immediately see every single slide through your audience’s eyes.

To start a presentation from scratch, follow these steps:

1.  Find the right page size.

Click on File in the InDesign main menu, then New Document. A dialog box will open. If you’re not sure what dimensions to use, set the page width to 12 inches and the page height to 9 inches. Click Create and a blank page will appear.

2.  Choose your background.

Remember to keep it simple, but look for a striking background image that works with text overlay. The deck’s title can also become part of the background.

3.  Create paragraph styles.

Keeping it simple applies to your text too. Select no more than three text styles to keep the title font, body font, and footnote font consistent throughout the presentation. Creating paragraph styles also allows you to change font and size with a click of a button, saving you time in the long run.

4.  Set up master pages.

Master pages streamline your slide design workflow and ensure your presentation looks professional and well designed. You can create one slide with three columns, one with a big background image as a transitional slide, one that highlights a customer quote — the list goes on. Add image and text frames to the master pages so you can drop your content in later without having to overthink the layout.

5.  Add images and text.

Once you’ve created the master pages, it’s easy to drag and drop Photoshop (.PSD) files, PDFs, Illustrator (.AI) files, JPEGs, PNGs, or GIFs into the image frames. To add text, just copy and paste text files or select the Type Tool from the toolbar and type directly into the text frame.

6.  Add page numbers.

Page numbers will help you and your audience keep track of any sequentially paged documents. To insert page numbers, select Type from the main menu, then Insert Special Character, then Markers, and finally Current Page Number. InDesign will automatically number the slides.

7.  Add finishing touches.

From movies and sound clips to hyperlinks, cross references, and page transitions, you’ve got plenty of interactive options to make your story as compelling as possible.

8.  Export your slide deck.

When you’ve finished creating your deck, the final step is to export it in a format that can be projected or distributed. Exporting as Adobe PDF (Interactive) lets you play or click through interactive content directly in the presentation.  

To export, just click File in the main menu, then Export. From the Format dropdown menu, select Adobe PDF (Interactive), and then click Save.

By using InDesign and Adobe Stock as part of a  Creative Cloud for teams  membership, you can get the exact look you want from your presentation, creating a slide deck that educates, entertains, and maybe even enlightens.

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Description, how to edit.

Do you need to conduct an online meeting? To facilitate such a meeting in a professional way, use clear and robust visuals in your presentation. To help you run effective virtual meetings, we’ve designed an Online Meeting PowerPoint template with a slide deck covering essential parts of a typical online business meeting.

This Online Meeting PowerPoint Template contains:

  • 35 diagrams and slide layouts to present meeting agenda, online meeting etiquette, whiteboard frameworks for brainstorming, feedback, comparison, general flowcharts, and various transition slides for breaks, demo time, and meeting summary.
  • Slides are designed in an elegant lightweight outline style. Such a graphical style is modern and professional.
  • 37 outline symbols to show various business meeting concepts e.g. Virtual Meeting Screen, Achievement, Webcam, Summary, Quotation, Brainstorming, Outcome, and Calendar.
  • Instruction on how to modify those diagrams using standard PowerPoint editing tools.

Format: fully editable vector shapes (modify colors of diagrams and icons, resize without quality loss).

What is the virtual meeting and how to conduct it?

Online meeting slide-deck collection contains pre-designed slides:.

  • Online meeting title
  • Online meeting agenda template
  • Virtual meeting communication etiquette rules template
  • Goal of the virtual meeting slide
  • Expected outcome of the online meeting three and four points template
  • Gather ideas by brainstorming shown with discussion slide
  • Whiteboard slide with questions for brainstorming
  • Getting participants' opinions: online poll slide template
  • Whiteboard slide: pros and cons evaluation
  • Whiteboard framework: comparing two options
  • Whiteboard: comparing alternatives in three columns
  • Whiteboard: dichotomic two options comparison horizontal split
  • Whiteboard: three options comparison horizontal split
  • Whiteboard: quadruple options comparison matrix layout
  • Four areas whiteboard example showed with BCG matrix
  • Venn diagram for three categories segmentation
  • Whiteboard: two dimensions, four sectors template
  • Whiteboard with questions for online meeting discussion
  • Summary of meeting outcomes
  • Various information types flowcharts
  • Transformation diagram with before and after state
  • Six next steps staircase diagram
  • Meeting follow-up: flowchart with deadlines and responsibility assignment
  • Project milestones timeline template slide
  • Mind map template with six branches
  • Vertical layers tower diagram for four slices
  • Pyramid diagram for five hierarchy levels
  • Meeting sections breaks with transition slides
  • Quotation slide template
  • Q & A section of the meeting slide
  • Coffee break and feedback time slide
  • Application demonstration time slide

What are areas where virtual meetings can be used?

  • Run an internal team business update meeting
  • Facilitate a creative problem-solving remote online session
  • Conduct a sales meeting with your leads presenting a product, or a software application demo for instance.
  • Present a project proposal or make a project review.
  • Do online training, teaching your remote audience a new skill.
  • Holding an educational session or running a whole online course supported by visual presentation

Slides included in this PowerPoint Presentation:

  • Online meeting title here
  • Online Meeting Agenda With Six Key Points
  • Virtual Meeting Etiquette Rules Slide
  • Expected outcome of the online meeting three points template
  • Expected outcome of the online meeting four points template
  • Gather ideas by brainstorming showed with discussion slide
  • Whiteboard Slide With Question for a Brainstorming
  • Getting participants opinion: online poll slide template
  • Whiteboard with question for online meeting discussion
  • Meeting Summary Template
  • Summary of meeting with 6 points
  • Meeting sections, breaks with transition slides
  • Q & A section of the meeting slide
  • Coffee break time slide
  • Feedback time slide
  • How to use & edit onlime meeting diagram
  • All diagram shapes are easy to modify
  • Editing Outline Icons in PowerPoint
  • Outline style icons set: virtual meeting symbols computer, online meeting
  • Outline style icons set: status symbols question, exclamation, weight
  • Outline style icons set: people, communication quotation

How to edit text & colors

meeting presentation deck

How to expand / shorten diagram

meeting presentation deck

How to Replace Icons in infoDiagram PPT

meeting presentation deck

Online Meeting Outline Slide-deck (PPT Template)

December 1, 2022

How To Prepare a Meeting Presentation - 10 Practical Tips

Many of us will likely be required to give a presentation in a meeting at some point in our careers. And while it may be intimidating to stand in front of a group of people at 9 am and plainly state your thoughts, if done well, it can help skyrocket your confidence, credibility, and of course, career.

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What's Inside?

But meeting presentations are just so easy to screw up. After all, compressing complicated business topics into a short series of slides is a challenge in itself. But then you also have to go and present those ideas to a group of people in such a way that they will understand and get on board with your ideas.

However, when delivered successfully, presentations may be a powerful tool for spreading your ideas. But not just that. A powerhouse presentation will also instill within the audience a fresh perspective on the presenter's authority and credibility.

And for that very purpose, here at Decktopus, we have put together a list of some of the most effective strategies you can use to plan, deliver, and follow up on your meeting presentation, so the next time you feel a bit overwhelmed, you can still get out there and captivate the audience!

You might also like:

  • 50+ Best Presentation Ideas, Tips & Templates
  • About Me Powerpoint Template: A Simple, Easy To Use Template
  • Top 5 Great Public Speakers and What We Can Learn From The m

Know Your Audience

Before you put pen to paper, you first need to know to whom you will be presenting your ideas. And this means much more than knowing the names and credentials of each audience member.

A successful presenter must know her audience in excruciating detail. This includes their level of grasp on the subject, education, sense of humor, what they ate last night, and all other idiosyncrasies you can use to increase their immersion in the presentation.

Think of yourself as a second-hand car dealer. If a client came in wearing a Prada suit, you wouldn’t show them the Reliant Robin that’s been lying around for the last twenty years with rust patterns beginning to resemble famous prophets. No, you would direct them to the shiny new Mercedes that just came in yesterday.

This is because, even though you might want to sell a particular car, the client may not be interested in that specific design. And as a successful dealer, you must consider what your customer may be interested in beforehand and offer them the exact car or, in this case, presentation they want.

knowing your audience in a meeting presentation

Use the information you have on your audience to structure your approach. For instance, you don’t want to use strings of big words if the audience isn’t as knowledgeable on the subject as you.

And similarly, decide on how much conversation grease you need to use depending on how much you think they will be invested in the presentation. For example, if you catch someone yawning, it might be just the opportunity to break the fourth wall and joke with them about the time they passed out on the copy machine.

It’s a complex recipe to make, but when you get it right, you’ll not only secure your audience’s attention but also make your message all the more memorable.

doing research for a meeting presentation

Do Your Research

A successful meeting begins before it even begins. The better your meeting preparation, the more effective your meeting will be.

When you arrive unprepared for a meeting, it shows that you aren't giving the meeting — or, more frustratingly, its audience — priority.

The good news is that everyone can deliver captivating presentations to their audience with careful research.

To be ready for queries, you must be knowledgeable in your subject. However, you also need to know how to mold it to convey the message you want the audience to take away.

Know the presentation's goals inside and out, and try to determine what the audience will find most interesting rather than what you are most eager to share with them.

Share the statistics that will have the biggest influence on your audience and that best support your arguments. To help make your point, use graphs, charts, or other visual materials.

Also, don’t forget to prepare a list of questions in advance. You'd be surprised at how impressed the audience would be to learn that you have done your research before the meeting.

creating a meeting presentation outline

Outline Your Presentation

As we mentioned in ‘Top Presentation Statistics for 2022’ most people consider ‘the story’ the most important and memorable part of a presentation. This means that your meeting presentation has to follow a well-structured narrative.

For most purposes, a modified version of the simple three-step presentation structure will be a suitable foundation to deliver a message successfully. Let’s go into more detail on how to make good use of each step.


In any presentation, the primary objective of the introduction is to present the topic of discussion and the key message of the presentation itself. Some phrases you can use in this section are:

  • 'Today I would like to talk about a very critical issue with our...'
  • 'It is vital to understand that...'
  • 'I believe this can be solved by...'

This section of your presentation supports your primary message. Each of your main points should be discussed in a clear and logical order. As you go, be sure to explain how these points relate to one another and to your main point. Phrases like the following may be beneficial:

  • ‘Firstly, we must consider…’
  • ‘As I mentioned before, this will enable us to…’
  • ‘We must keep in mind the effects of…’

The ending of your presentation is an excellent chance to go over your key messages and their significance. In this section, you may benefit from a heavier use of literary techniques if the context is suitable to do so. Some typical phrases from the conclusion sections are:

  • ‘Having seen the data, I am sure that you will agree with me when I say…’
  • ‘And remember…’

This simple template should provide a suitable basis for you to expand according to the specificities of your presentation.

For example, it is common to see some meeting presentations require a much larger introduction section if the topics explained include many complex components. On the other hand, some may find it more beneficial to keep it short and punctual to evoke emotion in the audience.

creating a first slide for a meeting presentation

Create a First Draft

“It doesn’t matter if it’s good right now, it just needs to exist.” — Austin Kleon

Most of us who are not in the antiques and collectibles industry can probably agree that the first version of something is usually not the best. The same principle goes for preparing meeting presentations as well.

The great thing about first drafts is that they give you the chance to visualize all the material you have developed thus far. Once you can see all your ideas in one place, you can start building off them, making additions where they may be helpful or omissions where necessary.

It will also serve as a creative playground. A solid practice among writers is to write down everything that comes to your mind and then pick and choose the sections that you think will be the best for the slide.

design your presentation slides with templates

Design Your Presentation Slides

To most of us, a presentation’s graphic design side may seem a bit of a hassle. And according to Northern Illinois University , ‘Poorly designed presentation materials’ is one of the areas that students struggle with the most.

This is an important aspect of any successful presentation. Because, no matter how interesting your message is, if your audience is unable to keep up with the presentation, they are unlikely to be immersed in the content. The key to a successful presentation design is to structure it in such a way that it supports the message with eye-catching imagery while remaining simplistic.

There are several tried and tested tactics you can use to calibrate your visuals for this exact purpose:

  • Avoid huge blocks of text
  • Present one key point per slide
  • Use quotes, images, and infographics
  • Choose a font size that is visible when projected
  • Keep the number of fonts to a minimum

rehearsing for a meeting presentation

Rehearse a Lot, Rehearse Aloud!

Rehearsal is critical for delivering an effective presentation. Rehearsing boosts your confidence, ensures you fully understand your material, and allows you to hone your presentation skills before the big meet.

It is critical to practice delivering your speech as well as using your visual aids, as many bits of hardware have a nasty tendency to malfunction right in the middle of a presentation.

This way, you will be better prepared for the actual presentation and get specific insights about its current state that you can use to tweak certain areas. For example, if the presentation takes a bit too long in your rehearsal, you will know, and be able to shorten it before actually getting in front of the audience.

Also, you might want to take this chance to choose and refine your mimics and gestures too, as these also play a prominent role in successfully conveying the desired message.

preparing notes for a presentation

Prepare Written Notes

Generally, most people tend to believe that if they are delivering a presentation or a speech, they must be able to do so entirely from memory, without the use of notes. They seem to believe notes are cheating or make them appear unsure of their material. But it could not be further from the truth!

As a matter of fact, many public figures oftentimes make use of small notes in their speeches or presentations. This shows that they know the importance of sticking to your predetermined flow structure, and are aware that without a little reminder, it is entirely possible to lose track in the moment.

And what better way to remind yourself of your next topic of discussion than a small note?

Below we listed two of the most common types of notes used in speeches and presentations.

A4 Sheets of Paper

For more complex or longer topics, placing your notes on sheets of paper may work much better than other types of notes, simply because it allows you to write down so much more information. Just imagine trying to fit a 40-slide presentation into cue cards!


  • Much more room for more detailed notes
  • Can read verbatim in the worst-case scenario
  • Can serve as a script if the presentation format allows it


  • Looks very unprofessional if the presenter is standing
  • Much larger and easy to drop

These little cards are an absolute wonder for many public speakers, but can also be used very effectively when doing a meeting presentation.

There are different ways to use cue cards, but the most effective way seems to be to note down the topic of discussion for that duration of the presentation and a sentence transition to move on to the next topic. Cue cards are also notoriously slippery. So don’t forget to number them just in case.

  • Much smaller and easy to carry
  • Barely visible, and doesn’t hurt your credibility
  • Very limited space to write notes
  • Can cause confusion if numbered/ordered incorrectly

engaging the audience in a presentation

Engage The Audience

According to the University of Minnesota Extension , "Tasks and processes that engage group members will help create more effective meetings and good results." Now, this should not come as a huge shock. Because if you think about it, the more you manage to engage your audience with the content, the more immersive and memorable it will be for them.

By giving your audience a chance to go beyond listening, and interact with your content, you will be establishing a basis for discussion around the topics in your presentation. This will not only make people more interested and invested in what you have to say but also work actively to find points of discussion within it.

Also, if you've ever been nervous in front of an audience, you'll understand how much of a difference it makes in terms of atmosphere when you can get the audience engaged right away. It not only helps you to gain confidence and calm your nerves, but it can also significantly improve the impact of your words.

starting a meeting presentation right

Start Your Presentation Right

8 seconds. You have that much time to capture the interest of your audience. Between 2000 and 2015, decreased by about a quarter, and our ability to focus has since fallen behind that of the notoriously ill-focused goldfish, who are able to focus on a task or object for 9 seconds.

So clearly, the opening of your presentation has to pique the interest of your audience. Here are some ways to do that:

  • Tell a story: You must engage your audience if you want to ace a presentation. The easiest approach to achieve this is to include a little story that relates to your presentation and the reason you are discussing that subject. If appropriate, you can draw the audience's attention by sharing brief, memorable anecdotes from your own experiences.

We are more likely to listen and remember information when it is presented in this way because the human brain enjoys a good story. Additionally, we are more responsive and less skeptical to the information that is about to be conveyed.

  • Ask a question: Questions are one of the most interactive ways to start a presentation. You can pose a question and ask for a show of hands to maximize audience engagement.

Questions trigger a mental reflex known as “ instinctive elaboration .” When asked, they take over the mind and that may be a strong starting point for a meeting.

Typically, rhetorical questions are designed to grab the audience's attention and nudge them toward forming an opinion. Just make sure the inquiry leads them to concur with the main point of your presentation.

  • Use a short icebreaker activity: Icebreakers are a creditworthy method of engaging your audience.

Our brain is very sociable and loves to engage with others. So, prepare a little icebreaker to get everyone chatting. Although they might not be crucial in terms of content, they play a crucial role in engagement.

Leave nothing to chance and be sure you thoroughly prepare your opening because it could set the tone for the rest of the meeting. A strong start to your presentation will rouse the interest of the audience while a lackluster opening invites blank stares.

asking a question in a meeting

Encourage Questions and Discussions

There might not always be time for questions but you should always be prepared to be broiled just in case. No matter how bad it sounds, receiving questions means that your audience is listening.

What’s more, questions allow you to clarify anything that was unclear and to expand on a specific topic that your audience is interested in or that you forgot to cover.

Try to not go through the facts in your presentation in its entirety. Instead, give your audience ample opportunity to ask questions. You can then address any issues or further explore any concepts they don't comprehend in this way.

Since the audience typically asks questions out of genuine interest rather than to trip you up, think of it as a great opportunity to consider how you may expand your work.

Making the audience active participants by encouraging questions and discussions also makes it simpler for them to remember what they've learned.

And here's something that might help if you're anxious about answering questions: If there's someone in the audience you know and trust, ask them to ask you a question. Even better, give them the question they’ll be asking. That way, you can get things started and boost your confidence.

meeting presentation deck

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10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Meredith Hart

Published: August 17, 2022

While many salespeople focus on making their sales decks flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns and offer an irresistible solution.

sales rep uses sales deck during presentation with prospects

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time.

Download Now: How to Perfect Your Sales Pitch

What does a great sales deck look like? We'll take a look at some of the best, and provide tips for creating your own stellar sales deck and presentation.

What is a sales deck?

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (ie, your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

Sales Deck vs Pitch Deck

A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? Here are a few of the best, in no particular order.

Sales Deck Examples

  • UpstartWorks
  • Attention Media
  • Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

sales deck examples: leadnomics

Leadnomics has done something few companies successfully do in presentations: Showcase their brand identity.

The internet marketing agency hired a designer to create a sales deck that reflected their sleek, techie brand.

So while prospects learn about Leadnomics and what it offers, they can also get a peek into what it represents as a brand.

2. UpstartWorks Sales Deck by BrightCarbon

This slide deck for UpstartWorks starts with an image of the road to success, followed by a value proposition and a list of benefits buyers can enjoy from working with the company. They provide an overview of what they deliver to customers, who their clients are, and the results their customer base has seen.

The sales deck touches on all the key points a sales presentation should cover. And when it includes graphics and logos, they are clearly organized and not cluttered.

3. QS Sales Deck by BrightCarbon

QS , a platform that ranks colleges and universities, effectively uses icons and visuals throughout its sales deck to communicate its messages. At just a few slides, this is one of the shortest sales decks featured on this list.

If you’re going to make your sales deck short, make sure the information you include gets straight to the point, and be sure to front-load the most important information.

In terms of content, QS showcases its features, value proposition, and client impact.

4. Attention Media Sales Deck by Slides

Attention Media , a B2B creative agency, hired a presentation design agency to create a sales deck that features statistics and reasons businesses should work with them.

Key figures and messages are either in a bold, large, or bright font to make them stand out from the rest of the text.

While their slide deck is on the shorter side (the typical presentation is around 10 to 15 slides ), they include intriguing visuals and statistics that grab attention and keep viewers interested.

5. Freshworks Sales Deck by BrightCarbon

Freshworks is a B2B software platform that promises an all-in-one package for businesses. Its sales deck emphasizes simple text and organization. The problem and solution are introduced using graphics, which makes the text easier for readers to prioritize.

They include a dedicated slide to their mobile app, one of the product’s key differentiators and most salient benefits. The following slides provide a step-by-step walkthrough of how customers are onboarded and what they can expect on a regular basis.

Since the slides aren’t text-heavy, the salesperson can easily elaborate and answer any questions the prospect might have.

6. Soraa Sales Deck by BrightCarbon

Soraa , a lighting company, starts its sales deck with a visually appealing table of contents that contains three items: “Quality of light,” “Simply perfect light,” and “Why Soraa?”

The brand then dives into what its prospects care about most: How the light will look in their spaces and how they can apply Soraa’s offerings to their specific use case. It sprinkles in the benefits of using Soraaa as a lighting supplier. And it does this all while maintaining its strong branding.

7. Planetly Sales Deck by OCHI Design

The first thing Planetly does in its sales presentation is present an eye-catching statistic about customers wanting more eco-friendly brands. Then, they present the reasons behind that data.

The deck doesn't overwhelm prospects with too much text, opting for more graphics and visuals instead. It introduces a hard-hitting stat about the problem their prospect is facing, engages them by asking a question, and provides a solution to the issue.

The slide deck continues to outline specific product details and what sets the solution apart from others, ultimately leading to a slide that represents the expected outcome for the prospect.

8. MEOM Sales Deck by Katya Kovalenko

What you’ll first notice when scrolling through MEOM's sales deck is that it’s straightforward and easy to scan.

The brand kept it simple with their deck, making it easier for consumers to take in the information. Too often, companies overload their decks with information, and by the end of the presentation, consumers can’t remember anything.

On every slide, MEOM has one main message with supporting information in smaller font. In addition, the brand incorporates a detailed look at one of its staff members — a powerful tool when trying to attract consumers.

9. Leadgeeks.io Sales Deck by Paweł Mikołajek

Sometimes, the best way to explain a concept is through a series of process maps and timelines. In this sales deck, Leadgeeks.io takes this approach to explain its product process and onboarding process.

This method helps consumers visualize how this software will help them reach their goals and how they can adopt it at their business.

10. Accern Sales Deck by Katya Kovalenko

Similar to Leadnomics, software company Accern puts its branding at the forefront of the sales deck.

In addition to the use of design to make the sales deck stand out, Accern also highlights customer case studies in its deck, another form of social proof that shows the success other customers have found with this tool.

Each of these presentations provides a general overview of the products, problems, and solutions, and they can easily be tailored and customized to each prospective company. A custom presentation not only piques the prospect's interest but also increases the likelihood that they'll buy from you.

Curious as to how you can word your presentation during your meeting with prospects? Below, we go over the best examples we’ve seen so far.

Example Sales Presentation

While there are plenty of videos online on how to deliver a sales presentation, there aren’t quite as many live sales presentations to watch.

That’s because sales presentations are delivered in the privacy of a meeting between the sales rep and the prospect, and are often not recorded with the intention of sharing online.

As a sales rep, though, you have an excellent resource for inspiration: explainer videos. Companies publish explainer videos to pitch their products to qualified leads. (Sound familiar?) Use the below examples to hone your own pitch to buyers, and pay close attention to the structure of each video.

This explainer video for Leadjet starts with an urgent problem: Finding leads on LinkedIn and moving them to a CRM loses valuable time and minimizes lead opportunities. Leadjet then presents its product as the solution.

The video jumps into the benefits users can enjoy, such as synchronizing conversations over both your CRM and LinkedIn, keeping the lead status updated, and adding custom details. In this video, Leadjet follows the ideal sales presentation structure: problem, solution, and benefits.

2. Node Influencer App

The Node influencer app allows small business owners to connect with influencers on social media. It starts its video with a simple question: “Looking to promote your brand with social influencers?” The presentation effectively identifies and addresses the target market before pitching the product to viewers.

This presentation is more tutorial-based, making it ideal inspiration if you’re creating a sales deck for someone who’s closer to making a decision. People most often want to see actionable demos when they’re ready to choose a provider.

This explainer video from Upsend, a former customer service software, begins with a problem: Most customers want instant responses to their queries, but customer service systems can be expensive for new companies. Enter Upsend.

The presenter addresses the target market — startups and small businesses — while assuaging their concerns about budget. In addition, it covers the most important features of the platform and the end result for the user. If Upsend were still available, this would be a product a new business would immediately want to add to their tech stack.

4. Algoplanner

Within a few seconds of the start of this presentation, Algoplanner drives home the critical urgency of adopting a supply chain software. It uses a scary number to pull your attention, citing a possible “loss of millions of dollars” if you fail to adopt the right tool.

It then introduces its product with a breakdown of what the software can do for users. Plus, it provides powerful stats to back up its claims, including that users can reduce automation development costs by 80%. The call to action at the end is powerful and simple, telling viewers to schedule a demo.

Sales Deck Presentation Tips

Ready for your presentation? Sticking to these five simple sales presentation guidelines, recommended by Marc Wayshak , will help you blow your competition away while dramatically increasing your chances of closing the sale.

1. Lead with solutions.

Have you ever met with a prospect who was excited about your product or service – and used your presentation to keep on selling? This is called over-selling, and it's the leading cause of death for sales presentations.

When you start your presentation, first lead with solutions. Don't talk about the benefits of your product's features or tell the prospect how great your company is.

Simply dive into how you're going to solve the deepest frustration your prospect is facing right now.

2. Incorporate case studies.

Once you've addressed the specific solutions you can provide to the prospect, it's time to add some color to your presentation.

Turn your sales presentation into an engaging story by sharing case studies of similar prospects and the results they've achieved with your help.

This step is important for building trust and credibility with the prospect. At the same time, case studies bring your solutions to life in the real world, making your presentation more engaging.

3. Ask for feedback throughout.

Most presentations are a one-way monologue by the salesperson. This approach is boring – and it's certainly no way to connect with a prospect.

Instead, ask short questions throughout your presentation like "Does that make sense?" or "Can you see how this would work for you?" Asking for feedback periodically ensures your prospect stays on the same page.

4. Welcome interruptions.

If you want to close more sales, you have to care about what your prospect is thinking throughout your presentation.

Any interruption is the perfect opportunity to find out. Whenever a prospect interrupts you – either with a verbal remark or subtle shift in their facial expression or posture – stop immediately.

Acknowledge the interruption, and welcome the opportunity to explore it with the prospect. Never ignore signals just to stay on a roll and conclude your point. Invite prospects to ask their questions or share their concerns.

The opportunity to respond to those concerns is always more valuable than whatever you were about to say.

5. Wrap it up quickly.

Your presentation should be ASAP: as short as possible.

It's natural for salespeople to get excited about what they have to share, but this causes most of them to ramble on for far too long.

Prospects only care about themselves and their challenges. Present the information they'll be interested in and nothing more.

Practice your next sales presentation with a colleague or friend and ask for their honest feedback on its length.

Sales Deck Template

Ready to start creating your own sales deck? Get started with these free templates .

It includes ten Powerpoint templates, each with a different focus.

sales presentation template by HubSpot

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '2d0b5298-2daa-4812-b2d4-fa65cd354a8e', {"useNewLoader":"true","region":"na1"});

How to find a sales deck template.

Haven’t found what you’re looking for? Here are additional resources to find a sales deck.

This presentation platform allows you to pick from hundreds of templates and fully customize the template you choose. The best part? It’s free and offers premium packages for teams who want analytics, multiple users, and live video collaboration.

On this graphic design platform, you can search through countless presentation templates and customize them. Canva also offers extensive collaboration features, such as file sharing and commenting.

Get Inspired With These Sales Presentations

When delivering a sales presentation to a prospect, you can do so with the knowledge that thousands and millions of others have been in the same position as you. Luckily, we can see their work online to guide our sales deck creation process. Use these decks to structure your own, and you’ll be well on the road to closing more deals and exceeding your quota.

Editor’s Note: This post was originally published in April 2019 and has been updated for comprehensiveness.

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A guide to creating great decks and presentations

article cover image

At some point in your creative career, chances are, you’ll have to make some kind of deck. Used as a key communication tool in many creative roles, decks convey ideas through a carefully selected sequence of words and images. A great deck can help you explain a brilliant idea, tell a powerful story, or sell your skills and experience in one neat little package. While it can seem like a lot to balance, the process of putting one together needn’t be tricky. We take you through all the steps to create a fail-proof one.

What’s the difference between a deck and presentation?

A deck is simply a set of digital slides containing images and words, used to get across an idea. You’ll often need to make a deck when you want to persuade someone to think about something in a certain way.

A presentation is a form of communication that tells a story or expresses an idea. A presentation can include a deck, but it can also be delivered as a video, audio file, or as a speech.

You can give a presentation without a deck (for example, a Ted Talk with no visuals) and you can send a deck without having to present it (for example, sending a PDF update of a project with written notes).

Typically, a deck is:

The visual component of a presentation, without any spoken dialogue

A digital file made using the software of your choice

Presented in landscape format

Decks can be designed for the following purposes:

To be presented in person, as part of a meeting – via a laptop or TV screen

To be presented virtually, for example via Zoom, Google Meet or Microsoft Teams

To be viewed in the form of a PDF sent over email, as a live link or a downloaded file

When will you need to make one?

Depending on where you’re at in your career, you might need to make decks for different purposes. These could include:

Creating a presentation as part of a job interview task

Pitching and presenting ideas in response to a brief

Creating briefs, treatments or presenting research

Informal purposes, such as to introduce yourself at a new job

What does a deck look like?

The work of deck-making is often done behind the scenes in a studio, and for copyright or competition-related reasons, creative development decks are often kept under lock and key. 🚨 This means that great examples of decks are not easy to find online!

That being said, as soon as you start working alongside other creative people on projects, you’ll likely have a chance to check out their approach. If you’re part of a studio, you can usually check out their previous decks. And if you’re a freelancer, you could ask more established freelancers to talk you through some of their decks – it never hurts to ask!

Ultimately, the look and feel of a deck will differ depending on what it’ll be used for. You can see great examples of presentations and decks during online or in-person talks; some good examples are Nicer Tuesdays or the First Round conference, in which creative leaders talk through their work-in-progress visual identity decks.

What goes into a deck?

The slides needed for a deck will differ depending on what it’ll be used for; you might need less for a short introductory talk about yourself, and more for an in-depth pitch to a client.

Generally speaking, most decks will include a combination of some (or all) of the following slides:

Contents page

Title pages to signpost different sections

Project slides to support different combinations of images, text or moving image

Conclusion page to detail any next steps

Final page with contact details

Creativelivesinprogress how to create great decks and presentations diagrams10

What makes a great deck?

In a nutshell, a great deck should be:

Clear, concise and cohesive

Specific to and engaging for your audience or reader

Supporting the story you want to tell

Carefully checked for accuracy, spelling and image quality

A lot of the things that make a deck successful also apply to making great portfolios. You can find all sorts of transferable learnings and relevant advice in our guide to creating your PDF portfolio .

Before you begin: Planning your presentation

Before you start choosing colour palettes and flicking through font choices, there are some essential considerations to keep in mind:

🤔 Who is your audience? What do they need to know?

Are you pitching new ideas to a client, or updating your co-workers on a project’s process? Knowing the purpose of your deck will inform your structure, design and layout. For example, a client pitch will require you to strike a different visual tone to a catch-up with your team.

Think about the size and location of your audience. How might your approach differ for a big or small group, or whether you’ll be presenting it online or IRL?

⏰ How long will you have to present?

Knowing your exact timeframe will help you gauge the scale of your deck, how many slides you might need and how in-depth you can go with the details. While informal presentations to your co-workers may be more relaxed, running over with clients is not always an option, so be strict.

If you have a short amount of time, prioritise need-to-know info and get quickly into what you want feedback or input on. If you have more time, you can build your story gradually.

🤝 Are you working collaboratively or alone?

If you’re working on a deck as part of a team, you may want to delegate tasks. For example, one person could prepare the images while another writes the text. But remember: the text will always need to relate to the images (and vice versa) so make sure both collaborators cross-reference regularly.

If you’re presenting as a team, are you taking turns to speak? You’ll need to agree on who will be presenting each section. You can find more tips and tricks on preparing for presentations in our guide to public speaking .

How to create a structure that tells a story

Your deck needs to tell a story – whether that‘s guiding someone through different creative ideas, or taking a viewer on a journey from one point to another.

It’s vital to work out how you will explain and unpack your idea or project through your deck, as the right structure will ultimately determine how successfully your story comes across.

🕸️ Join the dots between your points

To start, write down everything you need to cover during the presentation. Create a list of talking points before beginning to build the slides or delving into image research.

Once you’ve worked out the key content to include, think about the best order in which to communicate this. Think of it as a linear process: you need to get from A to B in the clearest, most logical way.

🏁 Start and end well

The first slide of your deck should be as strong as the last. If you’re sending the deck by itself, ensure you summarise the contents at the start, and if you’re presenting, remind everyone of the purpose of the meeting so that your audience understands what you’re going to cover and what is being asked of them.

You might want to end the main section of your presentation with a memorable image, some well-chosen closing words, or a call to action inviting your audience to do something like approve a project budget, or select a creative idea for further development.

The final slides in your deck should include a short summary of what’s been covered and an outline of next steps. Don’t forget to include contact details in case the deck gets passed around.

Presenting a solution to a creative brief? This is one way of laying it out:

Title slide

Contents page: be sure to match your section titles to this

The brief or challenge: what is the specific request you’ve been asked to respond to, or what you were hoping to solve?

Starting points or initial inspiration

Your final idea(s), solutions or offerings: this can also include any alternatives

Timelines or additional information: this could include information regarding other collaborators or budgets

Conclusion or summary: a chance to reiterate the main points covered

Next steps or milestones in the process

If you’re attending a job interview or have been asked to prepare an introduction to your work – your deck structure might look like this:

  • Title slide: this can include your name and role, along with a personalised greeting or message for your audience, like “Hi [name of studio], nice to meet you!”
  • Contents page: you may want to skip this if you only have a few sections.
  • Your background in a nutshell: this can be a short, personal statement that highlights your specific skills and interests. Don’t forget to inject some personality — this deck is meant to be about you, after all!
  • Your work: only include projects that feel relevant to your audience. You might want to divide this section into several mini-sections if you have different types of work to showcase.
  • Final page with contact details: let people know where they can reach you, whether that’s via email or on a social media platform.

How should you design a deck?

The way in which you combine visuals and text on slides can play a major role in how successfully you communicate your story. Remember, every image and word needs to earn the right to be included.

It can be useful to start by sketching out your rough layouts for your slides to visualise the main elements you need to cover.

🏡 Try out templates, or create your own

If you’re working in-house, there’ll likely already be set templates to follow or use as a starting point. Ask your colleagues to share different types of presentations, and familiarise yourself with the house style. If you’re a freelancer, it may be worth setting up a template using the same typefaces, layouts and colour palettes so that you can create some consistency across your decks. It will save you time in the future and bring a level of professionalism to your presentations.

Remember that a template should help you, not constrain you. Use one as an overall guide, but adjust according to the specific content you want to include — and give yourself room to play.

🔁 Consistency is key

Whether you’re following a preexisting template or setting up your own, consistency is key to putting together a cohesive deck. This is an opportunity to create system of rules that will provide you with a reliable and flexible structure, regardless of the kind of deck you need to put together.

Establishing a consistent visual language allows you to focus on telling the story at hand, rather than having to re-design your slides every time – and also helps an audience or viewer to follow your thought process. All your slides should feel like they belong to the same visual world. Here are a few key elements to consider:

  • Grid, layout and treatment of images
  • Colour palette
  • Typefaces and treatment of text (choose one size for section headers, one for headlines, one for body copy or bullet points

💥 Create impact with your images

How might you create visual impact with your images? For example if there is a particularly strong visual that helps support the narrative of your presentation, why not make it full bleed to grab your viewer’s attention?

Or if you have a selection of images to share, think about what layout will help convey a variety of options without looking too cluttered. Remember that images should be captioned where necessary – describing to viewers what they’re seeing – without over-explaining.

Ensure your images have a high enough resolution that they look sharp, but not so large that they take ages to load! Exporting images as PNG files can be more reliable than JPEGs in terms of consistent quality.

Creativelivesinprogress how to create great decks and presentations diagrams4

👾 Know where it’s relevant to use GIFs

Videos or GIFs can be a great addition to a deck. If you have a shorter amount of time to present, a piece of moving image can quickly set the tone – whether poignant or humorous. They usually require less explanation than a still image, and the audience can watch clips and GIFs while the presenter is speaking.

In a longer presentation, you may be able to include a full-length video that will form a distinct chapter in the deck.

🔠 Be selective about how much text you include

The amount of text you use will depend on whether you’ll be talking through the deck, or sending it as a link or attachment for your audience to read in their own time. Think: how are you presenting?

As part of a meeting You may want to use less text in your slides (no one can read and listen at the same time). The fewer words on screen, the stronger the visual effect and overall impact.

Remember that if you’re presenting your deck to an audience, depending on the platform you use, you could always use speaker notes (additional details that no one else will see on screen) with additional information to elaborate on certain points or offer additional detail. This can also be a great tool to help you remember your cues.

Sending via email You might want to include more text on your slides so that the reader has all the information they need to understand the story without you there.

With all that said, be wary of where you place your text – avoid adding your copy over busy images or backgrounds to ensure everything is easily legible and to create maximum impact.

Diagrams decks and presentations 000

🌍 Opt for accessible typefaces

Choose a typeface that’s easy to read, and easily accessible – regardless of whether you’re presenting it from your laptop or sending it over email. You don’t want to spend hours designing your slides only for your text to appear in a default typeface later on. Have a look at our article to find a range of free fonts and typefaces for inspiration.

Once you’ve made your selection(s), ensure your text is large enough for people to read on a screen – whether in person or online.

🔺 Consider information hierarchy

A list may be easier to digest than a paragraph. Using a combination of the below can help make your content more digestible:

  • Subheadings
  • Bullet points
  • Image captions

🚪 Use page furniture

This is information that consistently sits at the top or bottom of a slide. It can be a useful way of presenting information such as the date, project title, slide number and section title.

What can you use to actually build a deck?

How you make your deck depends on how your audience is going to receive it. Will you be presenting in person or online? Or do you need to send it via email?

There are a wide variety of deck-building platforms to choose from. Below are some of the main players. You can find more in our article on platforms and programs to make decks on .

Google Slides

Adobe InDesign (then export as a PDF)

Presented (service)

You could also use a mixture of these. If you’re creating your deck as a team effort, Google Slides or Pitch allows for seamless collaborative working and is easy to share as a link to a live file. Or you could use InDesign and then export the slides as a PDF, or individual jpegs to be dropped into another program.

You now have everything you need to go out and make amazing decks. Creating these takes practice, so don’t worry if you don’t nail it the first time. As you develop your deck-making skills, you’ll find a style you gravitate towards. Now go out there and dazzle the room with your sparkling slides!

With special thanks to Philippa Leguen de Lacroix, Director, Presented

Written by Creative Lives in Progress

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Board Meeting Presentation Template

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Our tips on how to run a board meeting will help any CEO or chairperson line up with all of the must-haves and must-knows to run a productive board meeting. We'll give you advice and answer some of the most common questions on board meetings around the web. We'll also give you a run through our free board meeting presentation template to help you craft your slides for a board meeting. So, stick with us so you can run board meetings like a pro in no time!

What is a board meeting?

A board meeting is an official gathering of the members of a company's Board of Directors (or equivalent) to discuss business matters. It usually takes place once per month.

The purpose of a board meeting is to allow directors to share their views about the company's performance and future plans. The meeting may be held at the office of the company, or it may take place via video conference.

Board meetings typically last between one hour and two hours. They are often chaired by the CEO or another senior executive.

How often do board meetings take place?

Often held twice a year or every quarter, the frequency of board meetings truly depends on an organization's stage. Given the necessary direction, board meetings can happen as frequently as weekly or scheduled as sparingly as once a year.

When should I hold my next board meeting?

If you're looking to start planning your next board meeting, we recommend starting now. You don't want to wait until the end of the fiscal year or even the beginning of the new fiscal year to set dates for your next board meeting.

Why is holding regular board meetings important?

Regular board meetings allow directors to share their thoughts and opinions regarding the company's performance and strategy. This gives them insight into what's going right and wrong within the company. It also allows them to provide feedback on the company's strategies.

Regular board meetings also ensure that everyone has equal access to information. All directors have the opportunity to ask questions and voice concerns about the company's progress. In addition, they can offer suggestions and ideas to improve the company's performance. 

A primary goal of these meetings is to be as effective as possible, so bear in mind there's no sense in calling a board to gather for items that should be cleared otherwise.

What does a board chair do?

A board chair's role is to facilitate a board meeting following a company's mission, vision, and desired direction. To do so well, the board chair should keep an eye out for what's best for the company. Use leadership skills to allow that conversation to take place in a tone that goes hand in hand with the company's culture. Relevant to this role is the lack of right to vote, except when doing so will change the outcome of a decision. Another case is votes made by ballot.

A board chair will also work alongside a company's CEO or Executive Director to run a meeting that suits the board's priorities. Yet, a person in this role is also responsible for getting new board members and helping with their development.

In meetings, chairs will actively call upon each attendee to bring out their strengths for the best possible collective discussion. Once their role comes to an end, they'll also help find the next board chair to take their place.

Decide if a matter is best addressed in a committee. One of our tips on how to run a board meeting as a board chair is for you to freely designate a particular job as a task to a set group of people when most appropriate.

How do you conduct a board meeting?

A productive board meeting starts with a well-thought-out agenda that the board chair distributes ahead of time. This distribution should include any lengthy documents that the board needs to read in preparation for the meeting. As a tip, sometimes a quick phone call can keep many items from popping in a board meeting. If possible, call board members just to check in before a meeting. Doing so might clear an otherwise hectic air during a board meeting.

As to how to conduct a board meeting per se, start by setting an energetic and highly positive tone, and check if there's a quorum. If there is, call the meeting to order as we describe in detail below and go over the agenda. Ask for approval of the board to the items you just read. Make sure everyone agrees with what'll be covered exclusively during the session. Add, amend, or delete items as needed and then sign the minutes provided by the secretary.

Give room for reports from either the Executive Director or any committee, including the audited financial one. Move on to old, new, or other lines of business and do so orderly, keeping discussions within the scope of the company's best interest.

To close your board meeting, thank everyone present before you call the meeting to adjourn. Also, touch base with the Executive Director for any items before you work with the secretary on a final and closing record.

It's also great to send an email after the meeting to all board members with a summary of the most relevant aspects, including all action items that were discussed.

How do you call a board meeting to order?

Calling a board meeting to order is a matter of giving a quick statement with the precise start time and date of the meeting to literally let people know the session started. In case there are any new or retiring members, give them welcome or farewells where they are due, and acknowledge any visitors to the session.

How do you make a motion in a board meeting?

To include a motion for consideration, a board member simply needs to say they move a specific action. If seconded, which is mandatory and not tied to the affinity of content but to the motion taking place, then the motion can be discussed.

As a proposal for an action brought in front of a board, a motion allows the group to make decisions and give a company directions on particular areas. You should know there are different kinds of motions, including main, subsidiary, privileged, and incidental.

Now, let's move on to our set of tips on how to run a board meeting everyone will enjoy. How effective you make these is at the center of how pleased a board is to get their job done in a productive environment.

How to run an effective board meeting:

  • Work alongside the company's CEO or Executive Director
  • Create a meeting agenda and distribute it ahead of time
  • Bring a board meeting presentation to keep items on track
  • Be on top of your body language for the meeting
  • Allow people to settle after they arrive
  • Set a positive and engaging tone for the meeting
  • To start, highlight the board meeting's purpose and its items for discussion
  • Promote decision-making throughout the meeting
  • Addresses confidentiality, conflicts of interest, or other policies when needed
  • Close the session within the expected timeframe

How do you impress a board meeting?

It all starts with preparation. Before attending a board meeting, prepare thoroughly so that you will be able to answer questions and present your case effectively.

Prepare well by researching the company, its products and services, competitors, and industry trends. Know what information you want to share and how it will benefit the audience.

The more prepared you are, the better impression you'll leave with the board and others.

If you're presenting a report or another document, make sure it's written clearly and concisely to ensure the message gets across.

Don't forget to dress appropriately and look professional.  

Create a board meeting presentation

Bringing a board meeting presentation to a session will help keep the meeting on track, and the audience engaged. Our free board meeting presentation template is a perfect example of the necessary slides to make a board meeting the most effective use of everyone’s time. 

After a cover slide that follows a clear agenda, we give you room for: 

  • meeting highlights
  • graphs on revenue
  • monthly user figures
  • user churn data
  • monthly revenue 
  • the vital annual run

Yet, we also accommodate team updates in a slide, including KPI updates, a specific section for you to outline the roadmap, a slide for core acquisition channel updates, and business development. 

We also order business development notes visually unto a slide. And we made room for financial and operational updates followed by profit & loss charts and milestone displays. Our last slide concedes formalities.  

Give our template a try or let our team of professional designers exclusively polish your content and design. We’re here to help you any way you need! Best of luck running your next board meeting!

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Let our presentation consultation and design experts transform your decks and team into storytellers who make annual meetings, product pitches, investor meetings, or even TED Talks into moments of inspiration and action.

From boring to breathtaking

We’re presentation designers, coaches, and writers who take your PowerPoint, Google Slides, or keynote presentations —  commonly called “decks” —  from boring to breathtaking.

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From Room to Zoom

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The exciting visuals on the slides make my content pop. There's no need for presenter notes because the slides guide me right through my talk.

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Preparing a Board Deck

Bryan schreier.

We tend to get started with companies at the Seed or Series A Stage—before board meetings come into the picture. But in the life cycle of every startup, there is a time when board meetings become formal. Often, this is catalyzed by the next investment round or the addition of an independent board member. It’s a position we’ve been in a few times. The following is a summary of our thoughts on structuring the first few board meetings at early-stage startups. While we focus on “decks” it’s important to note:

Board decks don’t actually have to be decks. Qualtrics, Domino, and Thumbtack employ Amazon-style ‘memos’ that communicate the same information through text. It really comes down to the most efficient and effective mode of communication for the management team.

Prepare just enough

The goal of a board meeting should be to maximize the value you get as a founder, while minimizing the amount of time you spend preparing. Of course, if you don't prepare at all, you'll have a hard time keeping your board focused.

That's why a good board deck is so important. It may sound odd that the presentation can contribute so much to the success of a board meeting. But consider this: A board's job is to give advice, help solve problems, reinforce best practices, and so on. When all of this is on topic, it can help guide you through the company-building process. When board members are left to explore whichever topics they choose...look out.

Focus on calibration

The primary difference between company meetings and board meetings is that your employees spend every day at your company, which even the most committed board members can’t do. That means you’ll need to effectively and efficiently calibrate your board every time you meet.

Hopefully, you invited these people to your board because they have relevant experience in areas where you need help. The calibration will be worth the effort if it enables you to leverage the skills and experience in the room to help you think through problems in a different way.

Take a step back

Preparing a board deck is also an opportunity for you, the founders, to take a big step back. This is incredibly important to do. And if you don’t, no one else will.

Treat board meeting prep as an opportunity to pull yourself out of the day to day and take a look at your company as if you were sitting on the moon viewing the earth: Are you executing? Are you innovating? Are you hiring? Are you building a management team? Are you growing the customer base? Are you doing so according to the last plan you laid out? And is that plan still good enough to win or do you need a new plan and new targets?

Don’t overthink it

This may sound like a significant undertaking for a three hour meeting that happens four to six times per year—and it definitely is if you build a presentation from scratch every time. It’s important, instead, to report to the board leveraging the materials you use to run the company. The Holy Grail is a board pack that is assembled by your assistant who simply prints the cover sheet(s) from weekly management-team reports and staples them together. Then you have no overhead and, even better, perfect alignment between the board and the management team.

Share materials early

Distribute the board materials one to two days in advance and ask your board members to study the material ahead of time so you can spend the meeting discussing rather than presenting.

Structure the meeting

Following is a general structure for an early board meeting/deck. We've seen our founders riff on this, and you can see some feedback from those CEOs below. In fact, Dropbox—where we partnered from the seed stage—has used this basic format from those early days onward, even as a public company today.


Big Picture: 15 minutes

  • CEO update.
  • Highlights since last meeting.
  • Lowlights/challenges since last meeting.
  • Where the company needs help (e.g. hiring, customers, partnerships, product, and marketing).

Calibration: 45 minutes to 60 minutes This is where you “tell the story” of the company. It is very easy to add chart after chart. What is much harder is picking the fewest number of correct metrics/charts to properly frame the current status of the company for board members. Unfortunately we’ve attended many board meetings where things looked great, but they actually weren’t. Those companies were sharing the wrong charts, and therefore not telling the story correctly and leaving the board ill-equipped to help. Here are some examples of exhibits to consider including:

  • Financial performance and updated forecast (quarterly)
  • Marketing performance vs. awareness and lead generation targets
  • Revenue/sales performance vs. targets
  • Product engagement metrics (signups, downloads, activations, engagement, retention)
  • Product delivery / launches
  • Quality of customer experience: every company should have a simple way of measuring this (NPS is commonly used but often misinterpreted, and needs to be contextualized) Note: All of this should be hard to create the first time but then simple to update moving forward.

Company Building: 30 minutes

  • Forward-looking org chart: show current team and positions to be filled over the next six months.
  • Product roadmap: include major launches and achievements since last meeting; provide a view on where the company is heading.
  • Engineering and technical update: include major launches and achievements since last meeting; surface challenges and where help is needed.
  • Growth team update: performance against Growth Team KPIs.
  • Corporate marketing update: execution on positioning, brand, messaging, and PR.
  • Business development: list of top 10 needle-moving partners the company wants (vs. inbound partner interest) and progress on each.
  • Operations (if appropriate): performance against KPIs; surface challenges and where help is needed.
  • Monthly Waterfalls for each of: revenue, burn, cash balance, headcount.

Working Session: 30 minutes per topic

  • Topic 1: deep dive in a particular functional area, deep dive on a large partnership opportunity, deep dive on a business challenge, etc.
  • Topic 2: deep dive on quarterly company goals, product challenges, etc.

Closed Session: 15 minutes

  • Feedback to Founders, formalities, stock option grant etc.

Article Body Image 1 How to Present To Investors

Screen sharing a PowerPoint presentation

There are three methods you can use to screen share a PowerPoint presentation in a Zoom meeting. If you have dual monitors, you can share a slide show while viewing the presenter's notes on another monitor. If you have a single monitor, you can also start the slide show in a window so you have access to other meeting features while sharing your presentation. 

If you have other participants presenting portions of the PowerPoint, you can give them slide control in Zoom, so that they can control the slideshow on their end, without needing to ask you to move the slides forward. Additionally, PowerPoint slides can be shared as a Virtual Background for a more immersive sharing experience. 

This article covers:

Dual monitors with slide show and presenter's views

Single-monitor setup with slide show view in a window, single-monitor setup with slide show in full screen.

Follow these steps if you are using multiple monitors and want to present your PowerPoint in one monitor, while viewing the presenter's notes in another monitor.

  • Open the PowerPoint file you want to present.
  • Start or join a Zoom meeting.

meeting presentation deck

  • Select your primary monitor then click Share . If you are not sure which monitor is your primary, select the one that PowerPoint opens in.

meeting presentation deck

  • Switch back to Powerpoint and click the Slide Show tab. 

meeting presentation deck

Follow these steps if you have a single monitor and want to share your PowerPoint presentation in slide show view, but have it contained in a window rather than in full screen. This is useful if you need to access meeting features, such as in-meeting chat or managing participants, while sharing your PowerPoint presentation.

  • Click the Slide Show tab and then select Set Up Slide Show .
  • Under Show type , select Browsed by an individual (window) and then click OK .

meeting presentation deck

  • In Zoom, start or join a meeting .
  • Select the PowerPoint window and then click Share .

Note : Be sure you select the PowerPoint window, not the entire screen. Sharing the PowerPoint window only will allow you to use other features without interrupting the view of the presentation. 

  • Select your monitor then click Share . 

meeting presentation deck

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Jar of questions asking what is the difference between powerpoint vs slide deck

PowerPoint Vs. Slide Deck, Slide Deck Meaning & More Simple Terms

Whitney D. Walter


The terms “PowerPoint” and “slide deck” are thrown around a lot in the business world. So much so that you might be wondering if they mean the same thing or if there is something inherently different between the two.

The most significant distinction between a PowerPoint and a deck is that a “deck” is simply a collection of slides, whereas the term “PowerPoint” often refers to the final presentation which may be delivered in the form of a speech, video, or other format.

Here are a few examples of how a PowerPoint presentation can be used:

How do you make a good slide deck in powerpoint, what is a slide deck called in google slides, what is microsoft powerpoint.

Let’s start with the basics. Microsoft PowerPoint is a digital presentation tool. It’s a software application that allows users to share information and ideas with others.

  • Creating an informational slideshow to share with colleagues or clients. This might include information about a new product, project details, or company updates.
  • Developing a presentation to deliver at a conference or other professional event. This could include sharing research findings, pitching a business idea, or promoting a new initiative.
  • Creating an educational resource, such as a lesson plan or study guide. This might include slides with information about a topic, along with accompanying questions or activities.
  • Designing a sales deck to use when meeting with potential customers or clients. This could include slides outlining the features and benefits of a product or service.

PowerPoint presentations can be created using a variety of methods, including importing images, adding text, and inserting multimedia content.

Anatomy of a PowerPoint

infographic discussing the anatomy of a powerpoint presentation, slide deck, and slide

What is a PowerPoint presentation?

You can think of a PowerPoint presentation as a vehicle to share information with others. Some people refer to a presentation as the act of actually presenting a slide deck. This can be in the form of a recorded slideshow, speech, or another delivery method.

Others may refer to presentations simply as the completed Powerpoint deck.

A typical PowerPoint presentation consists of a series of slides, each of which can contain text , images, and other multimedia content. PowerPoint also offers a variety of features, such as animations and transitions, that can help to make your presentation more engaging.

What is a PowerPoint slide deck?

A slide deck is simply a collection of slides. It can be created using PowerPoint or any other presentation software application, like Google Slides.

However, a key difference between a PowerPoint presentation and a slide deck is that a slide deck is not necessarily intended to be presented in a linear fashion. Instead, a slide deck can be used as a reference tool or resource, or it can be presented in a non-linear fashion, such as through an interactive website or app.

meeting presentation deck

Why is it called a slide deck?

At this point, you might be wondering “But why are PowerPoints called decks?”. The term “slide deck” is derived from the old days of presentations when slides were physical transparencies that were loaded into a carousel and projected onto a screen.

These physical slides would be shuffled around to create the presentation, much like a deck of cards. Thus, the term “slide deck” was born.

In modern times, slide decks are usually presented electronically, either as a PowerPoint presentation or as a PDF. However, the term slide deck has stuck and is still used to refer to a presentation, even though there may not be any physical slides involved.

Why should you use PowerPoint slide decks?

A slide deck is an important tool for any presenter. It allows you to organize your thoughts and present them in a visually appealing way.

A well-designed slide deck can engage your audience and help you deliver your message effectively.

Is a deck the same as a PowerPoint?

Honestly, you will hear the terms “deck”, “presentation”, and “PowerPoint” used interchangeably in business settings.

The key difference between a presentation and a deck is that a deck is a collection of slides and a PowerPoint presentation could be given in the form of a speech, video, or other formats.

meeting presentation deck

What is a PowerPoint slide?

A PowerPoint slide is a digital version of a traditional slide that is used to convey information during a presentation.

Unlike a traditional slide, which is typically created using a physical projector and an overhead transparency, a PowerPoint slide is created using software such as Microsoft PowerPoint or Apple Keynote. PowerPoint slides can be shared electronically with others via email or through

Simply put, consider each slide to be a digital page in your overall story.

What is the difference between a slide and a slide deck?

A slide is an individual page in a presentation deck while a slide deck is an entire presentation.

Each slide typically contains one main idea that contributes to the overall message presented with the slide deck.

At this point, you might be wondering how to make a good slide deck.

Here are a few quick tips:

  • Start with a strong title slide that will grab attention and set the tone for the rest of the presentation.
  • Be sure to include an agenda slide so your audience knows what to expect during the presentation. This helps with audience engagement.
  • Use clean slide designs that are easy to read and understand.
  • Try to limit each slide to one main point. Use images and graphics to support these points and tell the story.
  • End with a strong conclusion that recaps what you covered, includes a call-to-action, provides relevant resources, and leaves your audience with a positive impression.

Creating a great slide deck takes time and effort, but it’s worth it. A well-designed slide deck can help you deliver a powerful presentation that will inform your audience and inspire them to take action.

Other Frequently Asked Questions

What’s the difference between a slide deck and a slide show.

A slide deck is a collection of slides that are typically used to give a presentation, while a slide show is may include media like images and video instead of traditional slides.

Slide decks are often created using PowerPoint or other presentation software, while slide shows can be created using a multitude of other multimedia programs.

There are many similarities between slide decks and slide shows, but there are also some important differences.

One key difference between slide decks and slide shows is that slide decks are usually static, while slide shows are often dynamic.

This means that slide decks typically don’t change much from one presentation to the next, while slide shows can be changed or customized for each individual presentation.

Slide decks are also usually shorter than slide shows, and they typically only include the most important information.

What’s the difference between a slide deck and pitch deck?

As we discussed, a slide deck is a collection of slides. The topic of these slides can be nearly anything under the sun.

A pitch deck is also a collection of multiple slides but the main difference is that all the slides are meant to serve a very specific business-related purpose.

The main idea behind pitch decks is typically to gain interest from investors. This is done by showcasing the potential of your business idea and/or product.

So while a slide deck can be about anything, a pitch deck will always cover information that will be of interest to potential business stakeholders.

group of people using different laptops like keynote on apple and powerpoint on windows

The term “slide deck” is also used in reference to other presentation software like Google Slides and Apple’s Keynote .

Now that you know the difference between a PowerPoint presentation and a slide deck, you know that they are powerful tools that can be used to deliver effective presentations and engage your audience.

What tips do you have for creating effective slide decks? How have you used slide decks in your own presentations or business communications? Leave a comment and let me know!

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Whitney is a recognized Professional Development Expert, professional speaker, and the founder of Harness Your Power. She holds a Master’s in Business Administration from Florida State University and a Microsoft PowerPoint Specialist certification. She has been featured in Yahoo Finance, AOL, Authority Magazine, Business Insider, Fox and more. Read more.

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Ford Motor Company 2023 Q3 - Results - Earnings Call Presentation

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The following slide deck was published by Ford Motor Company in conjunction with their 2023 Q3 earnings call.

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