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24 Business Ideas That Could Be Worth Millions Focus on one of the many problems people have that you could help them solve.

By John Rampton May 28, 2021

Opinions expressed by Entrepreneur contributors are their own.

The advance of the internet has democratized admission to the world of entrepreneurship. From virtually anywhere in the world (provided internet access), makers can launch real, viable businesses capable of generating millions of dollars a year.

While technology has lowered the barrier to entry to starting a business, there's still an infinite supply of problems just waiting to be solved. With tons of ideas out there, the primary ingredient for building a startup -- besides time and a bit of luck -- is execution. You just have to get started. To get you started, here are 24 viable business ideas.

Gmail Extension Creator

Modern businesses rely on email to get their work done. There are dozens of opportunities to build Gmail extensions that automate parts of a professional's workflow to save time and money.

Related: 20 Gmail Hacks Only Savvy Users Know

Drone Videographer

Improvement in aviation technology has made it easier than ever to get a drone up and flying over a beautiful landscape or building. The commercial and residential real estate industries are practically begging for more drone videographers to serve their agents and home developers.

Related: Revolutionizing the Film Industry With Remote-Controlled Drones

FAQs Chatbot Builder

Companies waste dozens and dozens of hours a week answering support questions from their customers. Help them automate this process by using a simple chatbot.

Related: Top 10 Best Chatbot Platform Tools to Build Chatbots for Your Business

Drop Shipping Business Owner

You can start an e-commerce business without holding any inventory. This practice, known as drop shipping , offers a lot of opportunity if you can dominate the right niche.

Related: 6 Steps to Building a Successful Online Drop Shipping Business

Online Course Creator

If you know an industry or task really well, you can easily create and sell an online course that teaches people a new skill. You'll just have to invest the resources upfront that are necessary to develop the class.

Related: 8 Steps to Creating a Profitable Digital Course

Social Media Manager

You can run social media accounts for a number of different companies if you market yourself well. Advertise your ability to drive sales and increase ROI by leveraging the reach of multiple social channels.

Related: Tips for Running Your Best Social Media Campaign Ever

Online Influencer

It's a common dream nowadays to become an internet celebrity, and there's a reason: Building a wide audience on the internet can give you immense influence that can be monetized at scale.

Related: What I've Learned From Spending $10 Million on Influencer Marketing

Affiliate Marketing Partner

Affiliate marketing is a partnership that bloggers, content creators or marketers can have with an online retailer. The retailer pays a commission for every referral sale the partner sends their way.

Related: Top 10 Affiliate Marketing Tracking Software Platforms

Event Planner and Promoter

Restaurants, clubs and other physical venues often struggle to get customers in the door. Using your ability as a marketer, you can be compensated for directing traffic to these locations.

Related: The Price Is Right: Turning a Profit in the Event Planning Business

Real Estate Investor

In any market, there are opportunities for buying and selling real estate to make a profit. With a bit of capital, you can begin taking more risks on your assets and making long term investments in residential and commercial real estate. Just be sure to do your research before you get started.

Related: 8 Ways Real Estate Is Your Smartest Investment

Ghostwriter

You can turn your ability to write well and quickly into a serious business if you find the right clients. Try freelancer platforms like Upwork and Freelancer.com. As long as you provide consistent and quality content, over time, your business is bound to grow.

Related: The Entrepreneur's Complete Guide to Ghostwriting

Content Translator

Being fluent in another language can be extremely valuable to people who need their websites translated. Put up a simple website, and you can start charging for "translation as a service" for websites, documents and presentations.

Related: Going Global? 3 Strategies to Ensure Nothing's 'Lost in Translation'

Website Flipper

Using Flippa or any other online business marketplace, you can buy and sell projects, domains and websites. With the right eye, you can find great deals on promising ideas and turn them for a profit with just a small investment in the right areas.

Related: 7 Lucrative Online Jobs That Can Skyrocket Your Income

Newsletter Writer

Building a newsletter with an active following is an extremely lucrative business opportunity because advertisers will pay serious dollars to get their names in front of the right audience. Start with a small niche that you can really provide value to, and you'll likely see your subscriber list grow over time.

Related: 4 Steps to Building A Profitable Digital Newsletter

Freelance Designer

Learn how to use Photoshop or sketch, and you can start charging clients for your design work. As a freelancer , you'll be able to make your own hours and dictate your own progression as your business grows.

Related: The Non-Designer's Guide to Hiring a Great Freelance Web Designer

Personal Trainer

If you enjoy fitness and maintaining a healthy lifestyle, then personal training could be a prime business for you. There's always a market for it through people who are looking to get in shape -- and looking for someone to push them in the right direction.

Related: How To Add Wellness Coaching to Your Personal Training Business

Craigslist Flipper

Craigslist can be a goldmine finding deals that you can flip for a profit. There are plenty of resources available online that can help you identify the good deals from the rest of the pack.

Related: How to Make a Fortune With $100

Farmers' Market Seller

If you know any farmers in your area, you can reach out to them and offer to sell their products at farmers' markets. Rather than paying upfront, you can mitigate your risk by partnering with the farmers in exchange for commission.

Related: College Entrepreneurs Find a Green Niche in an Online Farmers Market

Paid Advertising Consultant

Most businesses rely on some sort of paid advertising to drive leads for their business. Become an expert at Google AdWords or Facebook ads, and you can start charging clients for managing their spend.

Related: Need Clients? The 5 Best Ways to Market Your Consulting Business

Whether it is for the ACT, SAT or just general schoolwork, many students could use support to do their best in different subjects. Become a resource that helps students succeed in the classroom, and many parents will likely be willing to pay you for the help.

Related: To Rapidly Enhance Your Business, Stop Selling and Start Teaching

Outsourced Assistant

Well-paid CEOs do not have the time or energy to worry about many of the administrative tasks that can come with the job. If you can give wealthy people their time back by acting as an outsourcd assistant, many will be more than happy to compensate you appropriately.

Related: What Successful Entrepreneurs Outsource to a Virtual Assistant

Believe it or not, you can turn a profit off of beinga "professional reviewer," or someone who reviews products by publishing thoughts about them online. It will take some time to gain some domain authority, but after a while, you could become a thougth leader in your space.

Related: A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad

Becoming a life coach is as simple as determining which of your past experiences you can use to provide value to others. Whether it is providing actionable strategies or general advice, you can likely find a niche as a life coach or mentor.

Related: The 10 Best Cities For Starting a Life-Coaching Practice

Website Designer

There are plenty of companies and professionals out there who want a website to represent them online but don't have the skills to create it. Many are more than willing to pay for a quality website that will better display their brand image.

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60 Problem Solving Business Ideas To Start In [2024]

Are you interested in problem solving business ideas? If you want to establish a business that solves daily difficulties, there are several areas you might focus on.

This post highlights some creative problem-solving business ideas you can consider.

In this list of ideas, you can find:

• Home-based businesses.
• Low-investment online business ideas that solve problems.
• Unique business opportunities you can start from home.

Here is the full list:

1. Start an appliance repair business

An appliance repair business helps clients install, repair, and maintain common household appliances like microwaves, dishwashers, refrigerators, cookers, etc. An appliance repair technician can specialize in certain lines of appliances or offer general services.

To become an appliance repair technician, apply for the prerequisite training course and focus on acquiring the necessary work experience. You may work under an appliance engineer and kickstart your business when you have relevant skills.

How much you can make: $4,000 — $100,000/month

Retro Radio Farm founder, Allen Chiang, earns $50k per year as a side business restoring old radios and offering Bluetooth MP3 upgrades, with the business growing 20% every year.

2. Start an equipment cleaning & repair business

The equipment repair market is witnessing an upsurge and will maintain the momentum over the next decade.

Given the rise in demand for electronic products and home appliances, there will be an increase in equipment cleaning and repair, services critical to the continued functionality of various equipment. It is only a matter of time before an appliance break needs a bit of upkeep or even some cleaning and greasing.

Thus, if you have basic mechanical or electrical engineering skills and experience, why not take your knack for keeping things running and turn it into a good equipment cleaning and repair business? To start, you may operate door-to-door from your neighborhood and open a physical location as the business grows.

How much you can make: $708,333/month

How long does it take to build: 180 days (?)

This case study follows the story of a couple who bought a profitable but limited manufacturing company for $535,000, revamped it, and took it in a new direction to grow their annual revenues to approximately $10,000,000 by developing ultrasonic equipment that addressed industrial cleaning using water-based detergents instead of environmentally toxic solvents.

3. Start an auto repair business

Many people just love to tinker with, fix and repair cars. This is an all-consuming hobby for some people. They like to take things apart and figure out how things work. The process of fixing and repairing cars is almost therapeutic for them.

An auto repair business is a rewarding way to make extra money or build an entire business.

You can do it in the comforts of your own home, working around your schedule and getting paid handsomely for it. The United States automotive service market is expected to reach $75B by 2026 .

How much you can make: $415,000/month

How long does it take to build: 40 days (?)

Finish Line Towing & Auto Repair is Wisconsin's largest roadside assistance provider, bringing in $5 million in annual sales through its dedication to customer service, effective dispatching, and clean service, with a goal of expanding to other markets in Wisconsin and Illinois.

4. Start an ac repair business

Research shows the HVAC market will grow at a CAGR of 6.1% and reach $82.5 billion in the next few years.

The growing construction business in major emerging economies and the ever-increasing end-user markets, such as data center markets, are some of the major factors driving the growth of the HVAC services market.

Like other electrical appliances, HVAC units break often and require regular maintenance. As a result, the demand for HVAC repair is high.

Therefore, starting an AC repair business can be profitable. To start, you need a skilled AC repair technical team. Target commercial and residential customers, and market your business online as most people search for AC repair services through the web.

How much you can make: $200,000 — $1,878,618/month

TruTech Tools, LTD is one of the largest online stores in the niche market of tools and test instruments for HVAC/R Technicians, with $16 million in sales in 2020 and 20% YoY growth thanks to a focus on providing an exceptional customer experience and staying true to their core values.

5. Start a chimney repair business

Brick and stone chimneys require maintenance and upgrade to keep them structurally sound and functional. Some regular chimney repair tasks will include repairing and replacing rain pots, rebuilding chimney crowns, and installing new bases and flashing counters.

Thus, starting your own chimney repair business can be a very profitable, so long as you have basic masonry skills and experience. To start, you can offer the services to your neighbors just to showcase what your business offers. If you are not an experienced mason, you can hire skilled professionals and outsource the orders to them.

How much you can make: $21,000/month

Patriot Chimney, a Virginia-based chimney repair company founded by three friends, generated over $212,000 in its first year of operation, using a mix of digital and in-person marketing and customer retention strategies, and plans to expand its business and customer base with new initiatives including an online store and non-profit organization.

6. Start a language translation service

Language translation services bridge the linguistic barriers, helping businesses reach a wider audience outside of a single language. A language translation job is an opportunity to cover a wide range of topics and meet people from different cultures.

To become a language translator , master a second language and earn some experience so you become fluent in the second language.

How much you can make: $40,000 — $550,000/month

How long does it take to build: 70 days (?)

DEMAN Translations grew from 6 employees and 1.5 million euros in turnover in 2015 to 17 team members and 3.5 million euros in sales in 2020 after acquiring 12 other translation agencies, with a goal to reach 6 million euros this year and 10 million euros in 2022.

7. Create an online course

An online course business involves creating and selling digital classes teaching specialized skills or knowledge to subscribed students.

As an entrepreneurial course creator, you identify educational gaps around topics you have expertise in and develop engaging video lessons and supplementary materials.

With flexibility around self-paced or cohort-based structures, building a student base provides passive income potential.

For founders who enjoy information-sharing, launching an online course platform presents a lucrative way to monetize your instructional talents with small startup costs by serving eager lifelong learners seeking convenient access to emerging subjects.

How much you can make: $350 — $3,735,000/month

How much does it cost to start: $2,000 (?)

How long does it take to build: 90 days (?)

Learn how one couple created a successful personal finance blog, The Savvy Couple, that now makes over $20,000 per month and has sold thousands of digital workbooks and courses, by focusing on purposeful content and optimizing their ROI with efficient time management.

8. Start a child care business

Starting a childcare business is a great way to build a steady income. You will have the opportunity to be your boss and set your hours even from home. You will have the satisfaction of building one-on-one relationships with children and watching them grow over the years.

A childcare business is an excellent idea. It is both a personal and economical investment for its owners. This is especially true if you are considering starting your non-profit organization or becoming licensed to provide child care. Running a childcare business allows you to help children develop while also making money. As with any business endeavor, running a childcare business has its ups and downs, but it can be very rewarding.

How long does it take to build: 60 days (?)

9. Become a social media influencer

Social media has become integral to people's lives and daily routines. Given the importance of social media, brands are flocking to different social media platforms such as Instagram, YouTube, Facebook, and TikTok in the hope of connecting with their target audience.

A popular approach taken by these brands is engaging social media influencers. A social media influencer has established credibility in a specific industry and has access to a vast audience they can persuade to act based on recommendations.

Anyone can become a social influencer so long as they have the right strategy. Choose a popular niche based on your interests and start creating relevant content.

How much you can make: $2,500 — $300,000/month

How much does it cost to start: $601 (?)

How long does it take to build: 155 days (?)

How one mother built a profitable frugal motherhood, life, and travel blog from scratch, using Instagram, Pinterest, and paid sponsorships to grow from 0 to 18.5K followers and generate $1,500-$3,000 per month in less than two years.

10. Start an online fitness business

Thinking of starting an online fitness business?

Online fitness is growing rapidly in popularity because it’s convenient, affordable, and accessible to everyone. The best part is that you can stay in your home to start.

Starting an online fitness business can be a great way to make money and help people. When you start an online fitness business, you don’t have to worry about overhead costs like rent or maintaining a physical location - all you need is a computer and an internet connection to get started.

How much you can make: $2,000 — $108,333,333/month

This case study is about a former personal trainer who launched his online personal training platform, TeamFFLEX, starting with no money and a lot of drive, and grew it into a 6-figure business in less than a year, now doing $48,000 a month with potential for continued growth.

11. Start an event planning business

Event planners handle different tasks related to making the business a success. Some of the event planner’s responsibilities include:

• Conducting research
• Creating the event design
• Finding an ideal site
• Arranging for food, décor, and entertainment
• Planning logistics to and from the event
• Sending invitations
• Supervising at the site etc

To start this business on a budget, begin by honing your organizational and communication skills.

Next, create a detailed business plan outlining your services, target market, and pricing structure.

Utilize free or low-cost online tools for marketing, and consider starting small by offering services for smaller events before expanding your business as you gain experience and resources.

How much you can make: $35,000 — $500,000/month

How much does it cost to start: $1,000 (?)

Akshay Patel's event rental and decor business, Simply Decor, Tents, and Events, saw an average ticket price of $2,000, as their advertising budget decreased from $20k to $5k, leading to 40% of their clients coming through social media advertising, 30% from expos, and 30% online in google, yahoo, and other platforms.

12. Start a tutoring business

Starting a tutoring side hustle is a great way for teachers and students to earn extra monthly income.

If you are considering becoming a tutor, find an ideal tutoring niche, and craft a tutoring website.

Then, find your tutoring clients and market your side hustle online. You can choose to offer online tutoring as a part-time or full-time engagement.

How much you can make: $1,000 — $375,000/month

How much does it cost to start: $100 (?)

How long does it take to build: 15 days (?)

Time commitment per week: Min. 5 hours/week

A 22-year-old entrepreneur started an online SAT/ACT tutoring company from his bedroom which has seen a linear increase in student sign-ups each month, currently bringing in an average revenue of $15,000 a month and plans to triple in 2020.

13. Start an online language coaching business

The world has become more globalized. Businesses have become cross-border, and executives have to travel to meet new customers. One thing that is obvious is that there is a need for language translation services.

If you have proficiency in one or more foreign languages then you can consider working as a language coach.

Teaching a language online is intensive as you have to meet and communicate with the audience often, and check their progress. If you are looking for an opportunity to earn working online, consider starting online language lessons.

How much you can make: $240 — $13,500,000/month

How much does it cost to start: $500 (?)

How long does it take to build: 212 days (?)

Marlena Jorn started Marlena Jorn Tutors in teaching German to a group of people privately; she learned through experience what worked best to design her class structure and advertising/marketing materials, and from word of mouth has gained a very successful response so far.

14. Start a junk removal business

Households and businesses need help hauling away broken furniture, clearing out trash, and even emptying properties during a foreclosure. Therefore, the demand for junk removal services is high. Starting a junk removal business can be profitable if you own a box truck and are looking for self-employment opportunities.

To begin, perform market research in your area, and apply for the necessary regulatory permits or licenses. Build a website and market your services.

How much you can make: $4,000 — $37,000,000/month

How long does it take to build: 20 days (?)

23-year-old Sam Evans founded You Call We Haul Junk Removal which brings in around $20,000 in revenue per month with a profit of 65% per job, servicing any individuals who have unneeded junk, and aims to franchise the business in the long-term.

15. Build a home security system

Home security systems are an effective way to deter criminal activities and safeguard valuable possessions.

Homeowners opt for high-quality security systems to monitor their homes remotely, while also enjoying the added benefit of lower insurance premiums, up to 20%.

Starting a home security systems business can be a profitable venture, especially as more homeowners prioritize safeguarding their investments.

To start, you can partner with a home security systems manufacturer as a distributor or technical expert. Alternatively, you can create your own line of security systems from scratch.

To become a successful business owner in the home security industry, it’s important to have a basic understanding of technology and electrical systems.

This knowledge will enable you to install the systems correctly and earn recommendations from satisfied customers.

How much you can make: $70,000/month

Konnected founder Nate Clark shares how he developed an open-source solution to his own home security struggles, growing the business to generate an estimated $1 million in sales annually.

16. Become a cybersecurity blogger

Every day, businesses and private systems are targeted by cyber attacks.

Highlights of the Check Point Cyber Security Report show that cyberattacks against corporate networks increased by 50% in the past year.

Therefore, IT professionals and all computer users are interested in understanding the changing cybersecurity landscape.

If you're interested in earning a good income by teaching cybersecurity, starting a cybersecurity blog is a great idea.

However, the cybersecurity niche is vast, dynamic, and can be overcrowded.

To ensure success, you'll need to identify your target audience and understand their pain points.

Research your competition to find out what type of content they are covering, and focus on creating even better content to engage and educate your readers.

How much you can make: $25,000/month

How long does it take to build: 30 days (?)

All Things Secured is a personal security and privacy brand with over 100,000 YouTube subscribers, 160 written guides, and 110 videos that have reached 11 million people worldwide; the founder's goal is to make online security and privacy attainable to anyone regardless of their age or technical proficiency.

17. Start a digital agency

A digital agency’s task is to make a business reach its advertising, marketing, or technology-related goals. Anyone with enough knowledge and passion for digital marketing can start and run a profitable digital marketing agency. With the proper skill set, the right tools, and the right mindset, you can start a successful digital agency.

The global digital agency market reached a value of nearly $305B in 2020 . The future growth prospects of the digital agency market are projected to be high due to the rising population of people consuming and creating content through digital channels.

How much you can make: $6,500 — $43,700,000/month

Power Move Marketing is an innovative digital marketing company founded by Hailey Brooke McFadden, which has achieved an impressive monthly income of $22,075 and is projected to make almost $300,000 in its first year, by offering a one-stop-shop for e-commerce businesses looking for a marketing powerhouse with a female positive culture.

18. Start a phone case business

With the number of mobile phone users increasing, there are opportunities for accessory makers such as phone case manufacturers to make a profit. Building a business around making and selling phone cases is relatively easier to produce. You can print labels on-demand, starting with a lower risk, or buy them in bulk and sell them online.

The global mobile phone protective cover market is expected to reach 75.62 billion in the next few years.

Phone protective covers often make a statement and reflect a person’s social and cultural preferences. Phone case manufacturers take advantage of such considerations and keep their products relevant and up-to-date to attract a more extensive customer base.

Remember, as with any industry with a low entry barrier, there will be competition. Therefore, you must study customers’ tastes and preferences and offer customized phone cases.

How much you can make: $120,000 — $125,000/month

Felony Case, a Toronto-based company designing unique iPhone cases, started as a small shop on Etsy and has grown to become an internationally recognized fashion iPhone case brand sold in top tier retailers like Nordstrom, Holt Renfrew, Indigo, Urban Outfitters, Revolve, Free People, and made over half a million dollars in revenue last year.

19. Start a supplements company

A supplement business makes money by selling dietary supplements, vitamins, protein powders, and health foods to customers.

These products are often sold directly to customers or through distributors and retailers.

Your target customers will likely include fitness enthusiasts, health-conscious individuals, wellness influencers, and those who prioritize their nutrition daily.

Starting a supplement brand is becoming increasingly popular because it's relatively inexpensive, and you can run the business from your home.

How much you can make: $1,000 — $3,500,000/month

How long does it take to build: 220 days (?)

A military officer turned entrepreneur built sports nutrition brand Bare Performance Nutrition from $15,000 in year one to on track to generate $6m in revenue this year, leveraging social media platforms and creating interactive, relatable and valuable content to create a community and a brand voice.

20. Start a marketing agency

Marketing agencies can be a great option for businesses looking to advertise in different ways. For businesses, hiring a marketing company can help them achieve success as they don't have to spend money on employees or needed equipment. Marketing agencies are not inexpensive and there are many different variables that come into play when deciding which one is the best fit for your business.

You want to start a marketing agency, but don't know where to begin. You're not alone, there are thousands of entrepreneurs across the globe that have the same ambition. Luckily for you, compiled a list of how other agencies were able to grow their agency and scale effectively.

How much you can make: $1,300 — $465,583,333/month

How long does it take to build: 43 days (?)

A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.

21. Start a life coaching business

Life coach helps people in various areas of their lives using a combination of emotional intelligence, professional knowledge, and experience.

Life coaching is a popular industry worth over $2.85 billion, and the number of life coaches has increased by 33% between 2015-2019 .

This is a very profitable business and can be started at virtually no cost. You’ll need a computer, a high-speed Internet connection, and a LinkedIn account to start. Then, you can begin coaching part-time in your spare time until you build up your clientele.

How much you can make: $100 — $660,000/month

How much does it cost to start: $750 (?)

GrowthMentor, a platform connecting vetted growth mentors for one-on-one calls, founded by Fotis Panagiotakopoulos, has had over 2,500 mentorship calls booked to date and has seen success in using word of mouth, content marketing, and leveraging other people's networks as the primary drivers of customer acquisition.

22. Start a furniture business

The furniture industry involves designing, manufacturing, and selling various types of furniture for household and commercial purposes. With the increase in flexible workspaces and the real estate industry’s growth, the furniture business’s demand is boosted.

The furniture business is easy to start and does not require high investments. However, it is first essential to know your niche, for example, office, domestic, home furniture, and luxury items.

The furniture business needs a lot of preparation and prior knowledge. Taking business classes, learning about your local market, and making a solid business plan is advisable. In general, if your products are unique and one of a kind, consumers will be willing to pay a higher, including the shipping cost.

How much you can make: $1,700 — $999,999/month

How long does it take to build: 120 days (?)

Sasha Weekes, owner of Timber Grove Studios, turned her fine arts and cabinetmaking education into a successful home-based woodworking business that grew from a side project to netting 20-50% profits month-to-month and up to $10,000 in sales during peak periods through Etsy, with her company's growth continuing to increase through other social media outlets.

23. Start a meal prep business

A meal preparation business is a service that delivers prepared meals to its clients in the comfort of their own homes. The meal preparation business is a fast-emerging niche that offers a real opportunity to earn good money. To succeed, the starter must be efficient in the meal preparation and ensure proper communication skills. Besides, the entrepreneur must keep time when it comes to delivery to avoid customer disappointment.

A global survey shows that demand for food delivery service is on the rise. This is as people get busier with their careers and other more important tasks, leaving limited time to prepare meals and bond with friends.

Therefore, starting a meal preparation business can be a great way to earn extra monies.

How much you can make: $5,000 — $4,170,000/month

How long does it take to build: 7 days (?)

Healthy Chew is a profitable weekly meal preparation service that grew from 200 to 10,000 weekly bowls in just over 3 years, with an overall sales figure of $1.8 million, achieved through effective branding and personalised customer service.

24. Start a skin care product line

The skincare business is a multi-billion dollar one, and it shows no sign of slowing down. New anti-aging products are entering the market at a nearly exponential rate, and the competition for consumers' money is growing more and more.

The industry was valued at 130 billion USD in 2021 and will expand at an annual growth rate of 4.6% up to 2030. This is surely a type of business that you should not miss. You'll need to build your creativity on your products and make sure that it is all safe and useful in improving the skin of your customers.

How much you can make: $300 — $1,000,000/month

How long does it take to build: 165 days (?)

Two moms start a side hustle selling all-natural body products, doubling sales since their launch in 2017 with over 75 craft shows, promoting a non-profit source for their shea butter and self-promotion through podcasts, lining up retail interest from exposure.

25. Start a freelance writing business

Freelance writing can be a good career choice if you are looking for a flexible online job.

Working as a freelancer gives you the flexibility to define your work schedule. You can work from home at any time. Freelance writers work across various niches, writing about various topics assigned by the client,

To earn good money as a freelance writer, you need the following personal qualities:

• Strong writing skills
• Ability to meet deadlines
• Stay on the cutting edge
• Be a self-starter
• Be up-to-date with the current writing tools & writing trends
• Proper communication skills

How much you can make: $700 — $320,000/month

How much does it cost to start: $300 (?)

How David Tile turned a freelance writing gig into an $80k/month business, discussing lessons learned through managing growing demands and maintaining a remote team operation.

26. Start a graphic design business

Graphic designers create logos, brochures, ads, and other marketing materials for companies and organizations. They also design websites and other digital content, including social media graphics.

Graphic designers may specialize in one type of design (such as print or web design), or they can be generalists who do everything from logo design to social media graphics.

Starting a graphic design business can be one of the most rewarding things you’ll ever do. It’s not easy, but if you’re passionate about design and want to make a living, starting your own graphic design business is a great way to go.

Consider a suitable pricing structure when starting a graphic design business. You may charge the customers per hour or fixed pricing based on the project’s nature.

How much you can make: $2,500 — $1,000,000/month

How long does it take to build: 87 days (?)

Learn how two friends bootstrapped a SaaS business to $55k monthly recurring revenue (MRR) by creating a simple graphic design tool for non-designers and focusing on content marketing for customer acquisition.

27. Become a freelance app developer

A freelance app developer is a programmer who creates mobile apps for Android and iOS devices. Freelance app development business targets creating various apps that give a user-friendly experience.

To become a freelance app developer, first, touch up on your skills. There are several courses available online. Once you obtain the certification, choose your niche and focus on your skill set.

Then the best way to showcase your work is to build a portfolio website where you will display your skills, projects, and testimonials. Another way to promote yourself is to create your brand and blog. This will, in turn, build a network, and you will be able to connect with people and attract more clients.

How much you can make: $10,000 — $91,000/month

How much does it cost to start: $350 (?)

A software agency started by a non-technical founder helps diverse clients with their minimum lovable product, boasting a revenue of over $700,000 this year with a 20% profit margin and a team of 8.

28. Start a natural beauty product business

Natural beauty products include aloe vera, honey, or cocoa butter. They contain no chemical or synthetic elements.

The global natural skin care products market size was valued at $6.7 billion in 2021 .

Thinking about launching a beauty product line? What’s holding you back? Check out our case studies below to see how others have done it!

How much you can make: $300 — $325,000/month

How long does it take to build: 227 days (?)

A mother-of-two started a $5k/month skincare business after experimenting with beeswax and honey to create luxurious all-natural products, growing her business to attain over $7,500 in sales per month via multiple sales streams, including $4,000 per month at markets.

29. Start a bridal accessories store

Bridal accessories are a great way to help you complete your wedding day look. Bridal accessories are something similar that surrounds weddings in our society. Bridal accessories are all the rage nowadays. These pretty things create the perfect set of accessories for the bridal.

The Bridal Wear market in the USA is estimated at $26B in 2020 .

A bridal accessories store can provide you with high income and the ability to hire. Bridal occasions are exceptional and endure several phases. You could start a bridal accessories business with access to millions of customers from the first introduction until they get married.

How much you can make: $50,000/month

East Meets Dress, an e-commerce store that offers Chinese wedding dresses and traditional outfits, grew to a six-figure annual recurring revenue ($25k/month) in just one year by targeting Asian-American brides in the U.S and high school students looking to wear cheongsams to prom to celebrate their heritage.

30. Start a home decor business

Are you a talented interior designer? Do you know you can turn your hobby into a side income opportunity? Home décor as a side hustle is a great opportunity to build a brand as you earn extra income. You first need to work on your portfolio to launch a successful home décor side hustle.

The portfolio communicates to your potential customers your potential when it comes to home décor. You may use your home as an example or request a friend for an opportunity to do their home décor as a sample for your portfolio. Once you have a portfolio, market your business, and remember to include photos from your previous gigs to increase the chances of closing a sale.

How much you can make: $2,000 — $415,000/month

How long does it take to build: 48 days (?)

Less is More Organizing Services, founded by Sarah Giller Nelson, is a home organizing service that operates in two states, serving an average of 95 households per year with an 85% repeat customer rate, offering services by the hour with a 4-hour minimum, and using a guided decluttering process to help customers achieve their goals.

31. Start a dating coaching business

A dating coach offers training and guidance to improve the client's success in dating and relationships.

The dating coach evaluates the results of the client's actions and decides what changes to make to the client's dating approach to improve the outcome. Besides, dating coaches offer guidance and support, helping clients negotiate the often confusing first stages of their early romantic experiences.

Dating coaches have been around for years. A more recent trend is dating coaches who help people with conditions like autism overcome their situations and begin dating people they love. Do you love helping people achieve their dating goals? You can start a dating coach service today!

To start, identify a niche and create a website, to help you reach more people. You can target teenagers, divorced people, or older adults and help them through their dating life.

How much you can make: $1,500 — $683,333/month

How much does it cost to start: $20 (?)

How long does it take to build: 45 days (?)

Time commitment per week: Min. 3 hours/week

Meet Ta'Veca Collins, founder of Romance On The Go, a concierge service that promotes romance and intimacy; since becoming a preferred vendor for The W Hotel Fort Lauderdale, their gross income has increased to around $3,200.00 monthly, and they are currently expanding their team to meet the demands of new partnered hotels.

32. Start a 3D Printing Business

3D printing is a process that assembles objects layer by layer and starting a business in this industry can be a very creative venture.

You will need investment in the right equipment and materials, and the acquisition of 3D modeling and design skills. You will also need to regularly calibrate and maintain your 3D printers to deliver consistent results.

Plan how you'll handle shipping and logistics, and leverage technology to find new applications of 3D printing in all industries.

How much you can make: $42,000 — $330,000/month

How long does it take to build: 360 days (?)

Founder Roy Kirchner shares how he started an eCommerce business specializing in 3D printing with an initial investment of $65,000, which now averages monthly gross sales of $330,000 and has partnered with international manufacturers and local businesses while offering technical support and education.

33. Start a travel-planning app business

In the past, arranging trips on your own was a challenge only a few people could take on. Travel agents were on the rise at the time and handled everything from hotel reservations to ticket booking and traveler's itineraries.

Today, travel agents are at the risk of becoming obsolete as more travelers embrace the online travel trend. According to research, the online travel booking service will experience a compound annual growth rate of 9.0% in the coming years.

Therefore, starting an online travel-planning app business can be a profitable venture. Some potential opportunities include:

• Travel itinerary planning apps
• Travel booking apps
• Location-tracking apps
• Language translation apps

The travel-planning apps should provide users with instant availability of information, a one-stop platform, & simplify transactions,

How much you can make: $22,000 — $114,200,000/month

How much does it cost to start: $5,000 (?)

Visa List is a successful micro start-up that provides one-stop visa information for travellers, earning $5000/month on average with 350K monthly active users and has helped over 2 million users with their visa requirements, all starting from a personal frustration with visa processes.

34. Become a solar consultant

Solar consultants help explain renewable energy systems and resources available to potential customers.

Solar consultants often travel to different sites to evaluate power needs and provide cost estimates to homeowners and businesses willing to install solar energy systems.

To become a solar consultant, you need basic education and experience with solar systems. Since the solar industry is evolving very fast, you must be able to study new systems and understand the latest developments in this industry.

How much you can make: $2,000,000/month

Solar Energy Partners, a solar-focused company founded by Alex K Williams, has achieved more than 400% growth since inception, and is expanding into new markets while offering best customer service and training programs.

35. Dog Transportation Business

Dog transportation businesses are yet another thriving and profitable business that an entrepreneur who is looking towards starting a pet-related business should consider starting.

These types of businesses transport dogs from one place to another, usually within a country or from one country to another. If you're interested in this kind of business, then you should consider getting into the pet transportation business.

According to internal statistics, the average dog transporter clears between $8,000 and $10,000 per month .

36. Start a metal scraping business

Metal scrapping refers to the recovery and processing of recyclable metal materials. Metal scrappers collect end-of-life products and structures and refine or sell them to metal product manufacturing and fabrication companies, where the scraps are reintroduced as raw materials.

To start a metal scrapping business, find out the possible sources of scrap metal and ensure you understand the legal and tax issues concerning operating the business. Spot a location where you will get a deal for your scrap metal business, and start collecting the scrap metals.

37. Become a drywall installer

Drywall installers work in specialty construction. They measure, cut, and fasten the drywall panels on the interior walls of residential and commercial properties. To become a drywall installer, you must complete a three-to-four-year apprenticeship program and possess a certificate. Their professional skills include moving heavy loads and performing physical tasks.

You can work under a certified and registered contractor, or start your own drywall installation business, so long as you have enough years of experience working as a junior drywall installer.

How much you can make: $40,000/month

How much does it cost to start: $7,000 (?)

How long does it take to build: 365 days (?)

A second-generation family-owned plumbing and leak detection business shares their success in obtaining repeat business through word of mouth referrals, staying true to their core principles, and using cutting-edge technology to provide top-notch service to clients.

38. Create an order fulfillment software

The order fulfillment software integrates with the sales channels, making shipping and fulfillment stress-free, so businesses focus on scalable growth. To build your order fulfillment software, research what’s available in the market today, identify gaps, engage target customers on features they need most, and create unique software.

How much you can make: $25,000,000/month

ShipMonk, a technology-driven fulfillment center, went from $130K in revenue in 2014 to nearly $30M in 2018 and was named America's Fastest Growing Fulfillment Center, with projected revenue of $60M for 2019.

39. Start an interior landscaping business

Interior landscaping is the practice of designing, installing, and maintaining greenery and biophilic elements inside buildings.

Commercial and residential property owners are embracing interior landscaping at a higher rate than ever before. Interior landscaping offers an opportunity to replicate the beauty and environmental benefits previously associated with the outdoors.

If you enjoy home improvement and interior décor, consider starting an interior landscaping business.

40. Start a healthy food processing business

With the growing preference for healthy and functional food, starting a healthy food processing plant can be rewarding.

The advancements in the food processing industry, innovation in processing technology, and continuous growth in demand for processed food are some excellent reasons to consider opening a healthy food processing business.

To start a healthy food processing plant, find out a market gap, and research the demand. Understand customers changing tastes and focus on offering the best throughout.

How much you can make: $52,944/month

Bluebird Provisions Bone Broth is North America's fastest-growing bone broth brand, doing 49,000 per month and growing 50% YoY, with 5000% growth in customer base since starting, thanks to an SEO-focused strategy, email marketing, referrals, and Amazon.

41. Start a waste recycling business

If you have a passion for saving the planet and going green, starting a waste recycling business may be the right route for you to take. Waste recycling is the process of collecting and processing materials that would otherwise be trashed and processing them into new products.

Starting a waste recycling business is not only profitable, but it can also benefit the community and the environment. To start a waste recycling business, research the industry and determine the costs involved. Then, register the business and equip your waste recycling facility.

How much you can make: $230,000 — $37,000,000/month

This case study showcases the story of a locally owned and operated residential waste removal business based in Colorado Springs started with a pick-up truck and a $35k loan, which now has 51 dumpsters, two roll-off dumpster delivery trucks, two residential garbage trucks, and is projecting $700-800k in sales for 2020.

42. Start a typing speed testing business

Typing speed is an excellent skill that can increase marketability and job opportunities. Some of the jobs requiring a high typing speed include:

• Data entry clerks
• Copy editing
• Medical transcriptionist
• Court reporter
• Administrative assistants
• Freelance writing

Employers within these industries use a typing speed program to evaluate the potential candidates, so they can reach a hiring decision. Therefore, if you have program development skills, you may consider creating a typing speed-testing tool.

Your target customers could be people preparing for typing jobs and employers who want to ascertain whether potential candidates have the required typing skills.

43. Start a shipping business

The shipping business is an exciting and dynamic way to earn a living, and it’s a perfect opportunity for those looking for a change of pace from the typical 9-5 office job. This business entails transporting goods and cargo from one place to another. It can involve everything from small packages and envelopes to large freight containers and pallets.

To run a successful shipping business, you should keep a few key things in mind. Firstly, it’s essential to establish a good working relationship with your clients. You need to be reliable, punctual and have excellent communication skills. This will ensure that your clients come back to you time and time again.

Another tip for shipping business success is investing in high-quality equipment and vehicles. This could include a variety of trucks, trailers, and cargo containers. The right equipment is essential to ensure that your cargo arrives safely and on time.

Lastly, it’s essential to be well-versed in the ins and outs of the industry. This could include understanding the different regulations and laws that apply to shipping and staying up-to-date with new developments in the field. Being informed and knowledgeable about the industry will give you an edge over competitors.

Overall, the shipping business is an excellent opportunity for those who want to be their boss and take control of their career. With hard work, dedication, and a little know-how, you can make your shipping business a booming success.

How much you can make: $65,000 — $2,400,000/month

How a logistics company grew its revenue over 300% in 2 years, starting with just 2 vans and 25k+ square feet of warehouse space, and focused on relationships, efficiency, and building trust with its customers.

44. Become a freelance web developer

Are you passionate about technology and looking for a way to earn extra income while working on your terms? How about becoming a freelance web developer? Firstly, web development is a highly sought-after skill in every industry. Secondly, the pay rate is higher than freelance writers, and freelance graphic designers earn. As a freelance web developer, you put yourself in a high-value proposition. However, it would be best to learn languages like HTML, CSS, and Javascript to get started. Find a niche and start building anything and everything. Create a personal brand and build up your portfolio.

How much you can make: $6,000 — $148,000/month

How much does it cost to start: $2,500 (?)

Cantilever Web Design and Development, with clients including IBM and small businesses, reached a revenue of over $750k last year with a gross margin of 50% by prioritizing Digital Hospitality, fostering high-quality relationships, and constantly improving their process and philosophy.

45. Start a recruiting business

A recruiting business is a service and advice-based business that helps companies and organizations find the right candidates for their jobs. These businesses usually serve as a medium between the two entities to create a win-win situation. The job seeker can get the job of their dreams, while the business entity can get a fit candidate for the job.

Recruiting is one of the fastest-growing industries in the United States. Over the past ten years, businesses are struggling to find quality employees and candidates are searching for more opportunities. If you know this, then you have everything you need to make money fast with recruiting.

Starting a recruiting business from scratch is easier than you think. You can have your own staffing agency in just a few weeks and start making a great income while working less.

How much you can make: $100 — $125,000/month

How long does it take to build: 105 days (?)

Techintern.io connects startups and tech companies with the best software developer students at colleges across North America and has achieved #1 Product of the Day and #2 Product of the Week on Product Hunt, making $15,000 per month.

46. Chief Information Security Officer (CISO)

According to a PWC report, more than 80% of companies now have a chief information security officer (CISO) on the management staff. This trend indicates that organizations are becoming aware of cyber threats, and they are taking steps to prevent attacks. CISOs are senior-level executives who ensure that an organization's cyber security plan is aligned with its vision, operations, and technology. They work closely with staff members to identify risks and devise ways to mitigate them without causing disruptions. They also manage security policies within the organization.

The average salary for a Chief Information Security Officer in the United States is $234,025 .

47. Start a business plan writing business

A business plan writing business is a service that helps entrepreneurs and small business owners create well-structured and comprehensive business plans.

These plans serve as roadmaps for their businesses, outlining goals, strategies, and financial projections. Starting a business plan writing business involves skills in research, analysis, and writing.

You’ll work closely with clients to understand their vision and then translate it into a professional document that can be used to attract investors, secure loans, or guide their business growth.

This low-cost business idea requires minimal initial investment, mainly for marketing materials and a basic online presence, making it an accessible option for aspiring entrepreneurs.

How much you can make: $62,500/month

How much does it cost to start: $35 (?)

How long does it take to build: 150 days (?)

Content-Whale, a content curation agency, has achieved a Rs. 4 crore ($514k/year) turnover 4-5 years after being started with just Rs. 2500 ($35), and has a pool of more than 500 writers, aiming to become a market leader in the global content market.

48. Start a dating app

A mobile dating app is one of the most popular mobile-only businesses for creating an ecosystem and generating revenue. But, with the help of a robust development team, you can surpass all your competitors and create a sleeker end product than anyone else in this market.

Dating apps have made their way into an industry that was gaining enough traction. The online Dating Market size was valued at $7.35B in 2020 and is projected to reach $10.87B by 2028.

How much you can make: $11,250,000/month

How long does it take to build: 579 days (?)

How Whitney Wolfe, co-founder of Tinder, built dating app Bumble - where women make the first move - with close to 30 million downloads, after leaving Tinder alleging sexual harassment.

49. Start an internet infrastructure business

Internet infrastructure is a collective term referring to all hardware and software systems that constitute essential components in internet operation. Common internet infrastructure includes routers, switches, hubs, bridges, gateways, load balancers, and servers.

The internet has become a critical component of every business we transact today. Its adoption is expected to continue multiplying. The new connections will require additional internet infrastructure, a trend that will create business opportunities.

Telecommunications companies have provided the infrastructure to allow data flow around the planet. Private entrepreneurs are also chipping in to help meet the demand for internet connectivity and deliver an excellent user experience.

Experts predict the network infrastructure segment will reach $191.8 billion . The largest subsegment will be the Service Provider Network Infrastructure. Therefore, starting an internet infrastructure company could be your next great business opportunity.

How much you can make: $150,000/month

How long does it take to build: 500 days (?)

KelTech IoT founder Mark Kellett shares insights on building a next-generation energy and infrastructure company bridging the energy and telecoms gap by creating more efficient and sustainable solutions as network demands increase in the age of IoT, with projected revenues expected to be greater than $100M after 5 years.

50. Start a Long Haul Trucking Business

Long haul trucking is one of the sectors contributing significantly to economic growth. Besides, with the modern marketplaces, consumers depend on long-haul truckers to bridge the gap between them and favorite suppliers across the globe.

Thus, if you have a passion for starting a business that focuses on trucking, a long-haul trucking business would fulfill your dream.

Before investing in a long-haul truck, study the market and identify the business opportunities that will be most pleasing to you. Then, buy or lease a suitable long-haul truck and focus on doing what it takes to keep your business profitable while satisfying your customers.

51. Start a travel company

Travel companies sell transportation, lodging, plan trips, and admission to entertainment activities to individuals and groups.

If you love traveling, you can start a company that organizes trips for different people. Choose a niche and ensure travel packages that suit them best.

How much you can make: $10,000 — $114,200,000/month

Under30Experiences is a travel company for people aged 21-35 that runs small group trips around the world, with over 800 five-star reviews on Facebook, Google, and Yelp combined, and nearly hitting $5M in revenue before the COVID-19 pandemic.

52. Start a recycling farm waste business

Farm waste is produced as a result of various agricultural operations. The farm waste can include manure, harvest waste, fertilizer from fields, pesticides, etc.

Recycled farm waste can be turned into energy, fertilizer, molecules, and other materials that benefit economic and environmental sustainability.

53. Start a drug testing business

Drug testing examines illegal or prescription drugs in urine, saliva, hair, or sweat. The purpose of drug tests is to look for drug abuse or misuse.

The drug testing profession is highly in demand at ports of entry and exit and the sporting sector. A drug testing business can be a lucrative business opportunity. You will need a fully equipped laboratory and an elaborate business marketing plan to reach the relevant customers.

How much you can make: $100,000/month

This case study showcases how an entrepreneur identified a gap in the market and built a successful business that generates $30k per month, by saving employers time and money on employee drug testing.

54. Start a personal styling business

A personal stylist advises individuals on aesthetic choices such as new fashion trends, clothing styles, colors, and make-up. To become a personal stylist, you must have a detailed style portfolio, a qualification in fashion, make-up, or a related discipline. Prior experience in the fashion industry will be an added advantage.

How much you can make: $150 — $5,934/month

How much does it cost to start: $1,200 (?)

How long does it take to build: 21 days (?)

On Brand founder Brian McEuen curates personalized selections of clothing for men online, sending emails to individual users without duplicate products, with 75 current users and an annualized revenue run rate of $1800.

55. Start a tourist guide business

There's no denying the profitability of a tourism business. If you know the state and cities well, starting a tour guide business can be a very lucrative idea. All you need is a license, and you can soon start working as a tour guide.

Listed are the steps on how to start a tour guide business.

• Register your tour guide name business
• Obtain necessary licenses
• Open a bank account for business transactions
• Organize your business operations
• Start to promote and get clients

How much you can make: $200 — $8,110,000/month

How much does it cost to start: $1,500 (?)

No Code Map App is a no code builder that allows businesses to create custom interactive maps with dynamic filters automatically based on their dataset, generating >$400 in the first full month of monetization.

56. Start a mobile phone repair kiosk

A cellphone repair kiosk is a low-startup cost business; hence easy to start. However, the profit margins may be low as you start the business, but they increase over time as you become well-known and successful.

To start a mobile phone repair kiosk, find streets with high foot traffic, and open a store. Advertise your business widely to get more foot traffic to your shop.

57. Start a roof repair business

Roof repair and replacement services remain in demand among homeowners and commercial property owners. The need for roof repair services is often because of storms and old roofs that become leaky, requiring immediate replacement.

If you want a home improvement business opportunity, consider starting a roof repair business. To start the roof repair business, you need to be a registered professional roofer, equipped with the right roofing tools, and have the skills to re-design and re-roof properties.

Register your business and acquire the necessary licenses to start marketing the roof repair services.

58. Start an aviation maintenance and repair business

Mid-sized airlines are outsourcing repairs and routine maintenance services to specialty shops, a trend set to increase rapidly. Thus, starting an airline repair and maintenance service can be rewarding if you are an aviation engineer or are interested in the business. Services of an airline repair company include inspection, general maintenance, and repair to ensure the aircraft is operational and safe.

To start an airplane repair and maintenance business, you may target private or commercial airlines looking to outsource the repair and maintenance service. If you do not have the necessary skills, you may employ skilled and experienced aeronautical engineers, look for customers, and focus on growing your business.

59. Start a drone repair business

The drone industry is expected to grow by a CAGR of 28.58% over the next few years, reaching $47.38 billion. As drone usage is poised to go mainstream in many sectors, starting a drone repair business can be rewarding.

However, the drone repair business is capital intensive, so you will need huge capital to run a successful business. To start a successful drone repair business, research the market and decide the best niche to focus on.

60. Start a drain repair service

Over time, drain pipes at commercial and residences will become clogged and require regular servicing to keep the dirty water flowing. When it comes to the efficiency of drainpipes, residential and commercial property owners want to hire a reliable plumber.

To become a drain pipe specialist, you need at least a high school diploma or GED. To gain a higher skill level, you may take a degree course before joining a company for an internship to gain the necessary plumbing experience.

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How to Come Up With a Good Business Idea

7 min. read

Updated January 5, 2024

Some entrepreneurs have a natural gift for generating ideas—most struggle. But without a good idea, starting a business will be an uphill battle.

Luckily, this is a skill you can improve with the right process and a little practice.

This guide will teach you how to generate hundreds of business ideas and identify what makes a good idea. We even have curated lists of ideas for you to explore. Let’s get started.

How to come up with a good business idea

Coming up with a business idea isn’t a strict process. It’s a series of methods to tap into, explore, and see if something sticks. 

Here are a few tried-and-true ways to generate a business idea:

1. Solve a problem

Your business must solve a real problem . 

The most successful businesses always do. But how do you identify a real-world problem? 

Try one (or all) of the following:

• Think about issues you’ve encountered in your own life.
• Reach out to friends, family, or colleagues.
• Look through Reddit, Quora, and other forums.
• Run a survey.

These are just a few ways to uncover actual problems. Once you’ve identified a few persistent issues, dream up possible solutions. That may lead you to a highly desired business idea.

2. Talk to family and friends

It’s challenging to think up ideas solo. So, reach out to someone you trust.

Your family and friends can be a great source of inspiration. Discuss your desire to start a business with them and ask for their ideas. 

They may have noticed a gap in the market, have a problem that needs solving, or have a unique perspective for harnessing your skillset. 

This outside input can be the spark you need to find a great idea. Plus, you’ll open the door for additional support—such as funding or partnership.

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3. Make tasks easier

The best and most lucrative businesses are often the most mundane. They help solve basic problems by making them easier or more efficient.

To hone in on these simple issues, walk through your day. What tasks do you dread? What undesired work takes up your time? 

These often overlooked pain points are likely screaming for solutions.

4. Build on an existing product or service

A great business idea doesn’t require reinventing the wheel. 

Instead, take an existing product or service and make it better. Improve the design, add new features, or find a new way to market it. You may even be able to introduce a product or service to an underserved market. 

Start looking at the things around you and ask—how could this be easier? How could it be more intuitive, less stressful, and more pleasant? How could it be more affordable?

You may find that even the slightest change will create something unique.

5. Start with a hobby

Your hobbies and passions can be a great source of business ideas. Whether you love baking, photography, or gardening—there’s likely a way to turn your hobby into a business . 

You just need to determine how to monetize your skills or the products you create. If you’re unsure how take it slow and start with a side hustle . You’ll still need to consider pricing, expenses, and how much time to invest—but you’ll have less risk and more time to adapt your hobby into a business.

6. Jump on a trend

Trends can provide excellent business opportunities. Whether it’s a new technology, a fashion statement, or a change in consumer behavior—spotting and capitalizing on emerging trends can lead to successful business ideas. But, there are potential complications you should be aware of.

A very small or non-existent market for this product or service is likely. You’ll need to showcase the problem to stimulate a need many didn’t know they had. Just be sure it has staying power (like AI tools) and is not just a fad (like fidget spinners).

You should expect multiple competitors to emerge as the trend gains traction. Focus on solidifying your brand and build loyalty early on to stay ahead of imitators. 

7. Innovate

Innovation involves developing something new or finding a novel approach to an existing product or service. This requires creativity and a willingness to take risks. Still, it can lead to unique and successful business ideas.

Remember that this may mean no current market for your product or service exists. But if you believe there will be a problem and can convince others, you may be at the forefront of an untapped movement.

What are the qualities of a good business idea?

There’s no genuinely perfect business idea. However, there are clear signs that an idea is worth pursuing and more likely to succeed. 

Clear market demand

There must be a need for your product or service. Meaning your idea needs to, at a minimum, solve a real-world problem for your target customers . 

That’s just the start. 

Will people pay for a solution? Is there a real opportunity to disrupt pre-existing alternatives? 

It may not be a good idea if the answer is no to either question. 

Scalable and profitable

Scalability and profitability are tied together. 

An idea is scalable if you can:

• Attract more customers.
• Accommodate this increased demand.
• Lower costs as you grow.

An idea is profitable if revenue exceeds expenses. 

Now, your business may take time to be profitable. But it should display the ability to grow and scale to achieve profitability. 

If your business idea can’t bring in more customers or decrease costs—you’ll struggle to be profitable.

Fits your goals

Do you want to monetize your passion? Grow quickly and sell? Create a legacy to pass down to your kids?

You need to know what you hope to get from being an entrepreneur. Because only some business ideas will fit your goals. 

So, make sure the business fits your motivation. If it doesn’t, you’ll find it is far more challenging to keep up long-term. 

• No business idea? Try these

If you’re struggling to develop a business idea, check out one of our curated guides for inspiration.

Business ideas you can start for free

Is the idea of spending money holding you back from starting a business? Don’t worry, there are plenty of business ideas out there that require little to no upfront investment.

30+ business ideas using skills you already have

Whether you’ve developed skills from a hobby, work experience, or online courses—there’s a good chance you can use them to start your own business.

Online business ideas

Skip setting up a brick-and-mortar storefront and go digital. Here are some low-cost online businesses you can start right now.

Subscription service business ideas

While we may be past the gold rush for this business type—the right subscription service could still capture consumers’ attention.

Business ideas to start during a recession

An economic downturn typically spells trouble for business owners. It also presents an opportunity for new entrants to fill gaps in the market.

How to generate business ideas with LinkedIn

Learn to use your professional connections to explore, develop, and test potential business ideas.

Questions to reveal customer pain points

Learn how to speak with potential customers and understand what challenges could be solved with the right business idea.

Hottest industries to start a business

What industries show the most significant growth potential for new businesses? Check out our regularly updated list for insights on what industries may provide the best opportunity for entrepreneurs.

Coming up with an idea is just the first step

Once you have your business idea, it’s time to validate if it will work . 

You’ll need to chat with potential customers, run tests, and explore the financial implications of starting your chosen business. If that sounds tough, don’t worry, the next section of our startup guide will help you understand if you have a good business idea.

For now, pat yourself on the back for getting this far. 

Sorting through the thousands of potential options and finding something you believe can be turned into a business is a big step. Now, you need to determine if your idea can become a legitimate business .

Resources and tools to find your business idea

Make researching and selecting a business idea easier with these templates and tools.

Business idea validation checklist

Want to find out if your business idea is a winner? Work through this checklist to test it.

Download Tool

One-page business plan template

Document your research, explore the specifics of your idea, and outline how it could work as a business.

Download Template

Explore your business idea with LivePlan

With a library of real-world sample business plans, industry benchmarks, and step-by-step guidance—you can quickly determine if your business idea will work.

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Table of Contents

• How to come up with a business idea
• Qualities of a good business idea
• Your idea is the first step
• Resources and tools

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Written by Jesse Sumrak | March 12, 2024

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Can there really be that many good business ideas? Yes, there can. This is actually our filtered-down list—you should have seen how many other almost-good ideas nearly made the cut.

Whether you’re an experienced entrepreneur or brand new to the scene, we’ve compiled the best-of-the-best business ideas for you to bring to life in 2024. These range from freelance writing to career coaching to dog walking and everything in between.

Ready to find your next big idea? Keep scrolling.

What Makes a Business Idea Good or Bad?

It’s not always just the idea you need to think about. Sometimes it’s you, the situation, market circumstances, or industry trends.

One business idea can be good today and bad tomorrow. It all depends on various factors (both predictable and unpredictable). Not every good business idea will be right for you, and that’s OK.

Fortunately for you, you don’t need 50 good business ideas—you really just need one. Here’s what to keep in mind when finding the right startup idea :

• Personal Interests: Don’t start a freelance writing business if you hate writing. Align your interests with your business. That’s the freedom you get when starting your own business—don’t throw it away from the get-go.
• Bandwidth: Some business ideas require more input and investment. For example, opening and managing a new Italian restaurant will be more time-consuming than launching a restaurant consulting business. Neither is better than the other—just under your capacity and limitations.
• Budget: Starting a business isn’t free. Some ideas cost less than others, though. Keep in mind your budget constraints when planning your venture.
• Trends: You want to be on the climbing side of a trend curve—not the decline. Thinking of starting a business centered around Pokémon GO? You’re only about 6 years too late.
• Problem-Solving: Find a business idea that solves a problem. Start with the issue, then find a product or service solution.
• Renovation: A good business idea doesn’t need to be innovative—it can be renovative. Fix a broken idea or build upon an already successful one.

Once you’ve found the right business idea, don’t quit your day job (yet). Test it first.

54 Good Business Ideas in 2024

We’ve broken down these good business ideas into a few different sections. Here’s how they’re categorized:

Types of Good Business Ideas

Low-Cost Startup Ideas

Online Business Ideas

Remote Business Ideas

Freelance Ideas

Business Ideas for Women

Side Hustle Ideas

Recession-Proof Business Ideas

Don’t Skip: How to Start a Business from Scratch (Step-By-Step Process)

7 Good Low-Cost Startup Ideas

Starting a business can be expensive. Rent, wages, inventory, advertising, web hosting, marketing—it all starts to add up quickly.

Fortunately, not every good business idea costs a fortune. You can find plenty that cost little to no cash to launch. Let’s start with these low-cost startup ideas first :

1. Freelance Writing: Turns words into income as a for-hire freelance writer . Find an industry that interests you and start writing. This could be thought-leadership articles, SEO-driven content, email campaigns, social media posts, or web pages.

2. Consulting: Freelancers tend to provide deliverables, while consultants provide advice, strategy, and expertise. If you’ve been in an industry for quite some time, there’s a good chance businesses will pay for your wisdom as a consultant . Develop expertise in emerging industries, like AI, to be an early adopter in a niche agency.

3. Course Creating: Have lucrative know-how? Bundle it all up into a well-designed online class and sell it as a course creator . We’re all for it—that’s what we do at Foundr.

4. Podcasting: Total podcast listeners are growing 20% each year . Jump in on the action by creating your own audio-based show. Here’s how to make your podcast stand out from the rest .

5. Blogging: Everyone likes blogs—you’re reading one right now. If you like to write, drive traffic to a website with blogging . Once you have an audience, you can monetize your visitors with ads, ecommerce, sponsorships, donations, and affiliate marketing. Speaking of affiliate marketing…

6. Affiliate Marketing: Instead of selling your own products, sell other businesses’ goods. You’ll make a commission every time someone clicks through your links and makes a purchase. Learn how Catena Media’s Erik Bergman used affiliate marketing to launch an IPO (initial public offering) his consultancy firm.

7. Website Building: Over 627,000 new businesses open each year in the US, and every single one of them needs a website. If you have a knack for building them, sell your services as a website builder. Here’s how to build sites quickly .

6 Good Online Business Ideas for Beginners

We won’t pretend starting a business is easy. It comes with a suite of challenges that bring even the best entrepreneurs to despair, headaches, and tears.

However, it’s worth the challenge.

Lucky for you, some business ideas are easier to start than others. If you’ve never dabbled in launching a business, then these online business ideas for beginners are a great place to start.

8. Ecommerce: Ecommerce is just selling stuff on the internet. Find a product , sell it online, and make a killing. That’s easier said than done, but our guide on how to start an ecommerce business will walk you through the entire process.

9. Virtual Assisting: Help businesses, executives, and freelancers schedule appointments, make phone calls, submit invoices, and manage basic finances as a virtual assistant .

10. Social Media Managing: Many businesses don’t have the bandwidth to manage social networks across Facebook, Twitter, LinkedIn, Instagram, Pinterest, and TikTok ( yes, TikTok ). If you’re a savvy social media marketer, you can provide management services across paid and organic channels.

11. Branding: Designing a top-notch logo is hard. Writing a clever tagline is a challenge. Tying it all together into one cohesive brand—that’s the struggle of a branding expert. If you have a talent for it, sell your services in a freelancing or consulting capacity.

12. Domain Flipping: Instead of building websites from scratch, buy existing sites from domain marketplaces. They could be in great, semi-rough, or poor condition—your job is to polish them up and sell them for a profit.

13. Subscription Box Curating: Create a subscription box for a niche in need. There’s a lot of competition in this space, so you’ll need to be clever with your offering and targeting—but Henrik Werdelin built a 9-figure subscription box business just for dogs .

4 Good Remote Business Ideas

New business ideas have blossomed due to the acceptance of remote work. Give these remote work ideas a try to launch a business and help alleviate unexplored problems.

14. Wellness Programming: Remote work isn’t great for everyone—some folks struggle with stress and isolation. As a wellness programmer, you can provide ways to relax, decompress, and focus on mental and emotional wellbeing. This could be in the form of yoga, meditation, stretching, training, or just healthy habits.

15. Remote Work Services: Provide remote-empowering solutions to businesses in need. While it feels like remote started decades ago, some companies are still learning to adapt and cope. Offer services to boost collaboration or fill holes left open by work-from-home policies.

16. Virtual Fitness Training: Peloton doesn’t have a monopoly on online fitness—some people want other forms of exercise, and others prefer a more local community feel. Become a hyper-specialized fitness trainer in specific niches, such as ultramarathon training, rowing, ski mountaineering, or rock climbing.

17. Content Marketing: Upstart brands and corporations alike are looking for help to churn out content for their organic channels. As a content marketer , you can offer to create pieces like newsletters, website articles, social media copy, or short-form videos, all from the comfort of a home office.

7 Good Freelance Job Ideas

Freelancing has been on the up and up in recent years, and the pandemic has only been a catalyst for the movement. Especially with the Great Resignation upon us , companies need freelancers to step up to the plate and take over heaps of work.

If you have the right skill set, you can fulfill that need with one of these freelance job ideas .

18. Video Shooting and Editing: Video content is all the rage, but it’s not easy for busy businesses to produce. If you know your way around a camera and video editing software, you can find plenty of work as a freelance video specialist.

19. Career Coaching: Help clients find their way through their dream careers. You might guide them towards a more appropriate, fulfilling job, or you could give them the tools they need to negotiate their next big promotion.

20. Public Relations: Help businesses land press coverage with media kits, networking, press releases, and storytelling. It’s a demanding job, but it’s right if you like working in a non-stop, fast-paced environment.

21. Marketing: Use content marketing, email, social media, and advertising to market your clients’ products and services . Marketing is all-encompassing, and you’ll likely choose to niche down to a specific channel or strategy down the road.

22. App Developing: Apps are becoming a must-have part of most businesses’ products and services. However, finding an available engineer to build an app is near impossible. If you know your way around Java , Swift , or Kotlin , you’ll be in high demand for mobile app development.

23. Integrating: Some leaders inspire, others innovate, and a few dream. Integrators get things done. They take dreams and aspirations and turn them into reality. It’s a hands-on job, but it’s high-visibility and high-reward.

24. AI Consultant : With so many AI tools available , businesses are struggling to know how to implement them. Be someone’s go-to for AI implementation and consulting.

12 Good Business Ideas for Women Entrepreneurs

There are 114% more women entrepreneurs now than 20 years ago. Women are looking for more autonomy, work-life balance, and financial freedom—and they’re finding it on their own rather than waiting for the corporate world to change.

If you’re looking for a good business idea that promises location flexibility and work schedule independence, we have a few thoughts. Plus, these business ideas for women entrepreneurs are typically in women-dominated industries—helping you escape the gender discrimination more prevalent in male-dominated sectors.

25. Etsy Shop: Esty is the go-to marketplace for creative entrepreneurs. Want to make one-of-a-kind products? This is where to go to sell them.

26. Interior Designing: Have an eye for design? Become a residential or commercial interior designer. Ergonomic setups and feng shui (arranging furniture for balance) are becoming more of a priority in the business world, meaning more opportunities for you.

27. Graphic Designing: Logos, landing pages, websites, hero images, email campaigns—anything with pixels needs a graphic designer’s touch. While tools like Canva are growing in popularity, they’ll never replace a need for graphic design experts.

28. Dropshipping: Sell products without storing them in your home or a warehouse. It’s the perfect anti-Lula Roe way to sell goods without risking inventory issues.

29. Life Coaching: Coaching isn’t just for career advice. Sometimes, people need life advice. It’s less therapy and more guidance.

30. Tutoring: Online course instructing is when you want to teach the masses—tutoring is for more private 1:1 teaching. Have an in-demand skill? There’s a good chance someone will pay you to teach it to them.

31. Real Estate: Purchase investment properties, find a tenant to pay rent (hopefully covering the monthly mortgage), and sell the property after it appreciates substantially. That’s real estate for you.

32. Wedding Planning: A wedding is the most important day of two partners’ lives. If you can navigate all the moving parts and piece together something beautiful, you’ll be on everyone’s contact list come springtime.

33. Personal Chef: You don’t need to own a restaurant to be a chef. More individuals and families are hiring personal chefs to cook in private settings.

34: Event Planning: Conferences, parties, meetings, conventions, trade shows—they need talented event planners to come together. If that sounds like you, you’ll always have a job in event planning.

35. Makeup Artist: Makeup isn’t as easy as it looks in the commercials, and that’s why makeup artists are killing it on YouTube, Instagram, and TikTok showing people how it’s done.

36. Cleaning Business: Everyone needs cleaning: commercial and residential. If you don’t mind getting your hands dirty (or managing the business), you’ll find plenty of messy people begging for your help.

14 Good Side Hustle Ideas

Some ideas start better as a side hustle until they bloom to maturity. Side hustles (for better or worse) are less committing than full-time ventures. You can often grow them on the side while maintaining your 9-to-5 until the timing is right .

You also have the option to keep them as a side hustle. Not everyone wants to quit their full-time job and become an all-in entrepreneur, and that’s OK. These are the perfect side hustle jobs for pursuing a passion, making an extra buck, or laying the roots for your next business.

37. Ghostwriting: If you don’t mind trading credit for income, ghostwriting can be a lucrative business idea.

38. Podcast Editing: Some people thrive doing podcast interviews, but they can’t navigate the editing process. That’s where you come in.

39. Influencer Marketing Specialist: Most businesses are hesitant to start with influencer marketing simply because they don’t know how. Tell them what they need to know and hold their hand through the process.

40. Lead Generation Consulting: Sales aren’t always the root of the problem—sometimes, it’s lead generation. Guide a client through how they can build and optimize their lead funnel.

41. Browser Extension Developing: Mobile apps are nice, but sometimes a built-in browser extension is more appropriate.

42. Data Scientist: Know your way around numbers? Businesses have more data than they know what to do with. Help them understand the stories behind the numbers.

43. Quality Assurance Testing: There’s a lot of pressure for apps to be built quickly, but that doesn’t mean quality assurance isn’t a priority. Your job is to break apps so that developers can fix them before they go public.

44. Public Speaking Coaching: Public speaking will likely always be a struggle for a large number of individuals. If you can help executives and would-be presenters overcome their fears and step up to the stage, you’ll have a job in public speaking coaching.

45. Media Training: Don’t put an executive in front of a microphone until they’ve been trained on what to do (and more importantly: what not to do). It’s your job to make sure they don’t screw up.

46. Contract Writing: Know your way around legalese? Help businesses write up contracts.

47. Translating: If you’re bilingual, there’s a good chance you can find gigs for translating the two languages.

48 Dog Walking: Just because more people are working from home doesn’t mean they don’t want a dog walker. Sometimes, they don’t want to leave the house, and other times they can’t with illness or kiddos.

49. Pet Sitting: People want to travel and see the world, but they can’t always bring their furry friend. Keep them company for payment.

50. Travel and Experience Host: If you live in a major metropolitan city or somewhere that’s a destination for travelers, it’s easy to take advantage of platforms like Airbnb to host guests in your home or plan custom experiences that only a local can provide. Whether it’s a food tour in your neighborhood or a guided historical hike, travelers will fork out cash to experience your home like you do.

4 Good Business Ideas During a Recession

Sketchy economic times require backup plans. With 9 to 5 jobs in flux, starting a business during a recession is a secure way to make side income and take advantage of shifts in the market.

51. Finance Coach: With a tightening economy comes tightening budgets. As a finance coach, you can help families objectively adjust their monthly budgets and offer suggestions on cutting costs to free up cash.

52. Content Creator: Making entertaining and engaging content for platforms like TikTok, Twitch, or YouTube doesn’t seem like a stable idea, but it meets two criteria of a recession-proof business. First, it’s low-cost to start. All you need is a phone, ideas, and your personality. Second, it meets consumers’ demands during tight economic conditions—escapism and low-cost entertainment.

53. Home Repair: No matter what’s happening with S&P 500, pipes will burst, lights will flicker, and furnaces wig out. Starting a home repair business will keep you in demand no matter the economic climate because what can go wrong will go wrong with a house.

54. Cleaning Services: Almost half the families in America have both parents employed, meaning there’s not much time to make the house squeaky clean for a hosting. It doesn’t matter if the economy is up or down; people are willing to pay for a cleaning service on the regular or in a pinch before their in-laws come from the weekend.

Keep Learning: How to Start an Online Business

Bring Your Good Idea to Life

Once you’ve zeroed in on your good business idea, it’s time to make it a reality. However, you need more than just an idea—you need skills and know-how.

That’s where we can help.

Sign up foundr+ for $1 , and we’ll help you every step of the way along your business journey.

About Jesse Sumrak

Jesse Sumrak is a writing zealot focused on creating killer content. He’s spent almost a decade writing about startup, marketing, and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped business. A writer by day and a peak bagger by night (and early early morning), you can usually find Jesse preparing for the apocalypse on a precipitous peak somewhere in the Rocky Mountains of Colorado.

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10 Step Process for Effective Business Problem Solving

Posted august 3, 2021 by harriet genever.

When you start a small business or launch a startup, the one thing you can count on is the unexpected. No matter how thoroughly you plan, forecast , and test, problems are bound to arise. This is why as an entrepreneur, you need to know how to solve business problems effectively.

What is problem solving in business?

Problem solving in business relates to establishing processes that mitigate or remove obstacles currently preventing you from reaching strategic goals . These are typically complex issues that create a gap between actual results and your desired outcome. They may be present in a single team, operational process, or throughout your entire organization, typically without an immediate or obvious solution. 

To approach problem solving successfully, you need to establish consistent processes that help you evaluate, explore solutions, prioritize execution, and measure success. In many ways, it should be similar to how you review business performance through a monthly plan review . You work through the same documentation, look for gaps, dig deeper to identify the root cause, and hash out options. Without this process, you simply cannot expect to solve problems efficiently or effectively. 

Why problem solving is important for your business

While some would say problem-solving comes naturally, it’s actually a skill you can grow and refine over time. Problem solving skills will help you and your team tackle critical issues and conflicts as they arise. It starts from the top. You as the business owner or CEO needing to display the type of level-headed problem solving that you expect to see from your employees.

Doing so will help you and your staff quickly deal with issues, establish and refine a problem solving process, turn challenges into opportunities, and generally keep a level head. Now, the best business leaders didn’t just find a magic solution to solve their problems, they built processes and leveraged tools to find success. And you can do the same.

By following this 10-step process, you can develop your problem-solving skills and approach any issue that arises with confidence. 

1. Define the problem

When a problem arises, it can be very easy to jump right into creating a solution. However, if you don’t thoroughly examine what led to the problem in the first place, you may create a strategy that doesn’t actually solve it. You may just be treating the symptoms.

For instance, if you realize that your sales from new customers are dropping, your first inclination might be to rush into putting together a marketing plan to increase exposure. But what if decreasing sales are just a symptom of the real problem? 

When you define the problem, you want to be sure you’re not missing the forest for the trees. If you have a large issue on your hands, you’ll want to look at it from several different angles:

Competition 

Is a competitor’s promotion or pricing affecting your sales? Are there new entrants in your market? How are they marketing their product or business?

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Using ai and step-by-step instructions.

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Business model 

Is your business model sustainable? Is it realistic for how fast you want to grow? Should you explore different pricing or cost strategies?

Market factors

How are world events and the nation’s economy affecting your customers and your sales?

Are there any issues affecting your team? Do they have the tools and resources they need to succeed? 

Goal alignment 

Is everyone on your team working toward the same goal ? Have you communicated your short-term and long-term business goals clearly and often?

There are a lot of ways to approach the issue when you’re facing a serious business problem. The key is to make sure you’re getting a full snapshot of what’s going on so you don’t waste money and resources on band-aid solutions. 

Going back to our example, by looking at every facet of your business, you may discover that you’re spending more on advertising than your competitors already. And instead, there’s a communication gap within your team that’s leading to the mishandling of new customers and therefore lost sales. 

If you jumped into fixing the exposure of your brand, you would have been dumping more money into an area you’re already winning. Potentially leading to greater losses as more and more new customers are dropped due to poor internal communication.

This is why it’s so vital that you explore your blind spots and track the problem to its source.

2. Conduct a SWOT analysis

All good businesses solve some sort of problem for customers. What if your particular business problem is actually an opportunity, or even a strength if considered from a different angle? This is when you’d want to conduct a SWOT analysis to determine if that is in fact the case.

SWOT is a great tool for strategic planning and bringing multiple viewpoints to the table when you’re looking at investing resources to solve a problem. This may even be incorporated in your attempts to identify the source of your problem, as it can quickly outline specific strengths and weaknesses of your business. And then by identifying any potential opportunities or threats, you can utilize your findings to kickstart a solution. 

3. Identify multiple solutions with design thinking

As you approach solving your problem, you may want to consider using the design thinking approach . It’s often used by organizations looking to solve big, community-based problems. One of its strengths is that it requires involving a wide range of people in the problem-solving process. Which leads to multiple perspectives and solutions arising.

This approach—applying your company’s skills and expertise to a problem in the market—is the basis for design thinking.

It’s not about finding the most complex problems to solve, but about finding common needs within the organization and in the real world and coming up with solutions that fit those needs. When you’re solving business problems, this applies in the sense that you’re looking for solutions that address underlying issues—you’re looking at the big picture.

4. Conduct market research and customer outreach

Market research and customer outreach aren’t the sorts of things small business owners and startups can do once and then cross off the list. When you’re facing a roadblock, think back to the last time you did some solid market research or took a deep dive into understanding the competitive landscape .

Market research and the insights you get from customer outreach aren’t a silver bullet. Many companies struggle with what they should do with conflicting data points. But it’s worth struggling through and gathering information that can help you better understand your target market . Plus, your customers can be one of the best sources of criticism. It’s actually a gift if you can avoid taking the negatives personally .

The worst thing you can do when you’re facing challenges is isolating yourself from your customers and ignore your competition. So survey your customers. Put together a competitive matrix . 

5. Seek input from your team and your mentors

Don’t do your SWOT analysis or design thinking work by yourself. The freedom to express concerns, opinions, and ideas will allow people in an organization to speak up. Their feedback is going to help you move faster and more efficiently. If you have a team in place, bring them into the discussion. You hired them to be experts in their area; use their expertise to navigate and dig deeper into underlying causes of problems and potential solutions.

If you’re running your business solo, at least bring in a trusted mentor. SCORE offers a free business mentorship program if you don’t already have one. It can also be helpful to connect with a strategic business advisor , especially if business financials aren’t your strongest suit.

Quoting Stephen Covey, who said that “strength lies in differences, not in similarities,” speaking to the importance of diversity when it comes to problem-solving in business. The more diverse a team is , the more often innovative solutions to the problems faced by the organization appear.

In fact, it has been found that groups that show greater diversity were better at solving problems than groups made up specifically of highly skilled problem solvers. So whoever you bring in to help you problem-solve, resist the urge to surround yourself with people who already agree with you about everything.

6. Apply lean planning for nimble execution

So you do your SWOT analysis and your design thinking exercise. You come up with a set of strong, data-driven ideas. But implementing them requires you to adjust your budget, or your strategic plan, or even your understanding of your target market.

Are you willing to change course? Can you quickly make adjustments? Well in order to grow, you can’t be afraid to be nimble . 

By adopting the lean business planning method —the process of revising your business strategy regularly—you’ll be able to shift your strategies more fluidly. You don’t want to change course every week, and you don’t want to fall victim to shiny object thinking. But you can strike a balance that allows you to reduce your business’s risk while keeping your team heading in the right direction.

Along the way, you’ll make strategic decisions that don’t pan out the way you hoped. The best thing you can do is test your ideas and iterate often so you’re not wasting money and resources on things that don’t work. That’s Lean Planning .

7. Model different financial scenarios

When you’re trying to solve a serious business problem, one of the best things you can do is build a few different financial forecasts so you can model different scenarios. You might find that the idea that seemed the strongest will take longer than you thought to reverse a negative financial trend. At the very least you’ll have better insight into the financial impact of moving in a different direction.

The real benefit here is looking at different tactical approaches to the same problem. Maybe instead of increasing sales right now, you’re better off in the long run if you adopt a strategy to reduce churn and retain your best customers. You won’t know unless you model a few different scenarios. You can do this by using spreadsheets, and a tool like LivePlan can make it easier and quicker.

8. Watch your cash flow

While you’re working to solve a challenging business problem, pay particular attention to your cash flow and your cash flow forecast . Understanding when your company is at risk of running out of cash in the bank can help you be proactive. It’s a lot easier to get a line of credit while your financials still look good and healthy, than when you’re one pay period away from ruin.

If you’re dealing with a serious issue, it’s easy to start to get tunnel vision. You’ll benefit from maintaining a little breathing room for your business as you figure out what to do next.

9. Use a decision-making framework

Once you’ve gathered all the information you need, generated a number of ideas, and done some financial modeling, you might still feel uncertain. It’s natural—you’re not a fortune-teller. You’re trying to make the best decision you can with the information you have.

This article offers a really useful approach to making decisions. It starts with putting your options into a matrix like this one:

Use this sort of framework to put everything you’ve learned out on the table. If you’re working with a bigger team, this sort of exercise can also bring the rest of your team to the table so they feel some ownership over the outcome.

10. Identify key metrics to track

How will you know your problem is solved? And not just the symptom—how will you know when you’ve addressed the underlying issues? Before you dive into enacting the solution, make sure you know what success looks like.

Decide on a few key performance indicators . Take a baseline measurement, and set a goal and a timeframe. You’re essentially translating your solution into a plan, complete with milestones and goals. Without these, you’ve simply made a blind decision with no way to track success. You need those goals and milestones to make your plan real .

Problem solving skills to improve

As you and your team work through this process, it’s worth keeping in mind specific problem solving skills you should continue to develop. Bolstering your ability, as well as your team, to solve problems effectively will only make this process more useful and efficient. Here are a few key skills to work on.

Emotional intelligence

It can be very easy to make quick, emotional responses in a time of crisis or when discussing something you’re passionate about. To avoid making assumptions and letting your emotions get the best of you, you need to focus on empathizing with others. This involves understanding your own emotional state, reactions and listening carefully to the responses of your team. The more you’re able to listen carefully, the better you’ll be at asking for and taking advice that actually leads to effective problem solving.

Jumping right into a solution can immediately kill the possibility of solving your problem. Just like when you start a business , you need to do the research into what the problem you’re solving actually is. Luckily, you can embed research into your problem solving by holding active reviews of financial performance and team processes. Simply asking “What? Where? When? How?” can lead to more in-depth explorations of potential issues.

The best thing you can do to grow your research abilities is to encourage and practice curiosity. Look at every problem as an opportunity. Something that may be trouble now, but is worth exploring and finding the right solution. You’ll pick up best practices, useful tools and fine-tune your own research process the more you’re willing to explore.

Brainstorming

Creatively brainstorming with your team is somewhat of an art form. There needs to be a willingness to throw everything at the wall and act as if nothing is a bad idea at the start. This style of collaboration encourages participation without fear of rejection. It also helps outline potential solutions outside of your current scope, that you can refine and turn into realistic action.

Work on breaking down problems and try to give everyone in the room a voice. The more input you allow, the greater potential you have for finding the best solution.

Decisiveness

One thing that can drag out acting upon a potential solution, is being indecisive. If you aren’t willing to state when the final cutoff for deliberation is, you simply won’t take steps quickly enough. This is when having a process for problem solving comes in handy, as it purposefully outlines when you should start taking action.

Work on choosing decision-makers, identify necessary results and be prepared to analyze and adjust if necessary. You don’t have to get it right every time, but taking action at the right time, even if it fails, is almost more vital than never taking a step.  

Stemming off failure, you need to learn to be resilient. Again, no one gets it perfect every single time. There are so many factors in play to consider and sometimes even the most well-thought-out solution doesn’t stick. Instead of being down on yourself or your team, look to separate yourself from the problem and continue to think of it as a puzzle worth solving. Every failure is a learning opportunity and it only helps you further refine and eliminate issues in your strategy.

Problem solving is a process

The key to effective problem-solving in business is the ability to adapt. You can waste a lot of resources on staying the wrong course for too long. So make a plan to reduce your risk now. Think about what you’d do if you were faced with a problem large enough to sink your business. Be as proactive as you can.

Editor’s note: This article was originally published in 2016. It was updated in 2021.

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Harriet Genever

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14 Inspirational Examples of Business Ideas That Solve Problems

By Brett Farmiloe

Problems are the spark for innovative solutions. Here we've gathered the accounts of entrepreneurs who transformed challenges into successful business ventures. Read on to learn why these founders believe in the power of starting businesses to solve common problems.

14 businesses that were founded to solve a problem

1. the adu guide.

Startup story: "My journey began when I came across the widespread issue of limited housing options. Recognizing the need for adaptable living spaces, I established a construction company that specializes in accessory dwelling units (ADUs). I understand the importance of addressing common problems with innovative solutions. The ADU Guide not only offers homeowners expert advice from licensed consultants, but also helps to alleviate the housing crisis."

Takeaway: "Starting a business to address common issues not only promotes personal success, but also benefits communities by providing practical and meaningful solutions."

— Eli Cohen , The ADU Guide

2. Runtofly

Startup story: " After finishing my studies a few years back, I decided to reward myself with a trip somewhere. I didn’t know exactly where to go, and I was ready to fly anywhere (well…almost!), only if the price was really good. I was literally ready to depart 'now'! I thought it was exactly the idea of a 'last-minute flight' that many people talk about. But unfortunately (or actually, fortunately!), I found out that most flights departing in the next hours or days were very expensive, even when many seats were still available. I realized that cheap last-minute flights were only a myth and that there was a problem of untapped supply and unaddressed demand.

"Instead of accepting things as they were, I made up my mind to work on this problem and make last-minute flights real. It took a few years of blood, sweat, and tears, but finally, I was able to see my vision come to reality in 2024 when Runtofly.co.uk went live."

Takeaway: "People should always start businesses to solve a problem that others have. And the most successful businesses are the ones where the founder experienced the problem themselves firsthand. Too many entrepreneurs start a company just for the sake of starting a company without starting from a problem. Instead, they end up with a 'solution in search of a problem,' instead of the other way around."

— Federico Grimaccia , Runtofly

3. True Friends Moving Company

Startup story: " My entrepreneurial journey began with a rather simple observation—while living in a close-knit community, I noticed a recurring issue many faced: the lack of professional moving services. Can you imagine the stress of moving without reliable help? The distress calls for movers were on the rise, and although several informal services existed, none could instill the confidence and care one would expect during such a stressful time.

"I started small—just me and one truck. But, as we helped families move homes, our reputation grew. Fast-forward to today, and we're not just a moving company; we've become a trusted partner in new beginnings. Solving a common problem isn't just about spotting it; it's about being passionate about providing a solution that people will trust and remember.

Takeaway: "Why should others start businesses to solve common problems? Here's a compelling reason: genuine market demand. When you alleviate a pain point that many face, you immediately tap into an ecosystem where every satisfied client can become a vocal advocate. Growth rooted in solving real-world problems tends to be organic, sustained, and deeply rewarding.

"In my case, as I performed each move, I refined my service and built relationships that turned customers into effective brand ambassadors. My business grew beyond a single truck through the most powerful marketing tool—word-of-mouth referrals.

"When you solve a common problem, you do more than start a business; you build a community cornerstone that supports and grows with its people. Entrepreneurs should be encouraged to look into their own communities and identify needs because, more often than not, serving your community leads to real impact and sustainable success."

— Chris Knowles , True Friends Moving Company

4. InBound Blogging

Startup story: "Initially, when I started my business, I wanted to provide go-to solutions for people who wanted to monetize their blogs. Many small creators and businesses struggle to build websites that generate an income. Recognizing this gap, I started InBound Blogging to provide tailored solutions and help bloggers make a living from their content. My agency has since grown, has grown, and we've pivoted to offering comprehensive SEO services, specifically for B2B SaaS companies."

Takeaway: "Building a business around the concept of problem-solving works because, essentially, you've already got a target audience. If there is a market need for the solutions you're providing, people will seek you out for your expertise to help them out. What you have to do is create something of value so you can build a successful and sustainable company. It gives you space to carve out a niche of your own, and over time, you can do what I did and branch out and offer services in other areas."

— Nikola Baldikov , InBound Blogging

5. SellCoursesOnline

Startup story: "During my years in the digital marketing agency space, I saw firsthand many business owners struggling with the tech side of things. Sure, there's the internet, but it's also filled with a lot of fluffy advice, contradictory information, and even misinformation. It became apparent to me that navigating the tech side of growing an online business presence isn't an easy and straightforward task for everyone. It's a problem in the market that needed a solution, and so I provided one.

"This is how our agency was born. It is essentially a one-stop resource for entrepreneurs and creators to find the support, technical guidance, and the right tools they need to build their e-learning platforms and online courses."

Takeaway: "Simple and common problems like this often get overlooked, but there are actually big opportunities for observant business people who are smart enough to provide a solution."

— Baidhurya Mani , SellCoursesOnline

6. Pool Care Arizona LLC

Startup story: "My foray into entrepreneurship commenced when I encountered obstacles in locating dependable and effective pool maintenance services for my personal residence. Motivated by the dearth of alternatives that satisfied my criteria, I perceived this as a chance to address a market void and offer superior pool services to individuals encountering comparable predicaments."

Takeaway: "Entrepreneurs can address unfulfilled demands, generate value for customers, and make a positive impact on their communities by establishing companies that resolve prevalent issues. Entrepreneurs can create enterprises that not only prosper but also have a significant social and economic impact by recognizing areas of dissatisfaction and presenting novel remedies. This collective experience highlights the criticality of entrepreneurship as a catalyst for advancement and a solution to societal issues."

— Jacob Mendrin , Pool Care Arizona LLC

7. humble help

Startup story: "Starting a business isn't just about making money—it's about finding solutions to real problems. My journey began during the tough times of 2020 when I saw so many small businesses struggling to survive. That's when Humble Help Studio came to life, with a mission to offer support and relief to these important local players."

Takeaway: "Being an entrepreneur means looking at problems as chances to make something better. I was inspired by the hardships these businesses were going through, and it made me realize how important it is to care deeply about the issues you're trying to solve. The best reason to start a business is wanting to make a difference, especially for problems that affect the people and places you love. This mindset turns obstacles into opportunities for making things better, sparking innovation and having a positive impact.

"Simply put, entrepreneurs have this special ability to fix what's broken, using their ideas, hard work, and passion. This doesn't just lead to successful businesses; it helps build a stronger, kinder community."

— Vick Antonyan , humble help

Startup story: "I started Chadix because I was fed up with how complex and time-consuming most SEO tools were. As an online marketer trying to grow sites for myself and clients, I wasted tons of hours on manual content creation, optimizations, keyword research, etc. The lightbulb moment was realizing these SEO processes could be automated using AI, freeing up my time for strategy and scaling.

"So, I built a company to simplify and optimize SEO—with AI automatically handling content production, insights, optimizations, and more. I didn't have a waitlist of thousands at first. Leveraging my personal brand on Facebook, I created the Chadix Facebook Group to build an audience interested in my idea. Within months, I organically grew the group to 850 members.

"To validate Chadix's potential, I invited engaged group members to become Alpha testers. Nearly 80 people signed up and provided invaluable feedback on the software prototyping and UI. The tiny churn rate showed I struck a nerve by addressing the universal pain points around SEO complexity that most marketers and businesses face."

Takeaway: "I believe solving real problems people encounter is the best way to build an impactful business. If your solution alleviates frustrations, saves money, or saves time for customers, you inherently create tremendous value. Chadix was born out of my personal annoyance with SEO tools—then validated by other marketers feeling the same pain. Addressing universal problems with creative solutions is every entrepreneur's path to success."

— Danny Veiga , Chadix

9. My Millennial Guide

Startup story: "When I graduated from college, I was excited to start my career and life as an independent adult. However, I soon found myself weighed down by over $30,000 in student loan debt. No matter how hard I worked at my finance job, I felt like I was drowning in interest payments and getting nowhere.

"I realized so many other millennials were trapped in this same cycle of debt. I knew there had to be a way to break free. So, I started educating myself on personal finance, cutting unnecessary expenses, developing side hustles, and putting every extra penny toward paying down the principal. Through determination and sacrifice, I managed to be completely debt-free in just one year.

"That experience showed me how empowering it is to solve a critical personal problem through resourcefulness and grit. I started My Millennial Guide to help other young people trapped by debt or financial struggles. By sharing what I learned, I hoped to give them the knowledge and inspiration to take control of their own situation."

Takeaway: "Starting a business to address a common problem you've personally faced allows you to intimately understand customer needs. Your own journey also gives you credibility and passion to persevere. I think if you see an unmet need out there, you have both an opportunity and a responsibility to find a solution. Turn your big idea into tangible help for those still struggling. Allow your purpose-driven business to improve lives while also achieving your dreams."

— Brian Meiggs , My Millennial Guide

10. Perfect Locks

Startup story: "During my childhood in India, I faced a lot of bullying and a lot of pressure from society about hair and beauty norms. This personal experience gave me the idea for Perfect Locks. I'd seen firsthand how these issues can impact people, and I wanted to create a company that provides hair extensions and gives people the tools they need to look and feel their best."

Takeaway: "My business was started out of a passion to solve a common issue, creating solutions that boost self-confidence and empower people to express themselves. Running a business to solve everyday issues is important because it enables entrepreneurs to make a positive difference in the world while meeting a need in the marketplace.

"By recognizing and solving problems that most people face, entrepreneurs can develop innovative solutions that make a difference in people's lives and in the world. In addition, running a business focused on solving common issues can be extremely rewarding both personally and professionally. It allows you to combine enthusiasm with purpose, motivating you to overcome challenges and reach your goals.

"Entrepreneurship allows people to do good, build value, and build a legacy by solving common problems and issues facing society. It’s not just about making money; it’s about making a difference and leaving a better world."

— Priyanka Swamy , Perfect Locks

11. Life Architekture

Startup story: "As a life coach, my journey began when I noticed a common problem: many people feel lost, without direction or clarity about their personal and professional lives. Motivated by a desire to help others find their path, I started my life-coaching business. My goal is to provide guidance, support, and strategies to help my clients uncover their passions and find meaning in their lives."

Takeaway: "I believe that starting a business is more than just filling a market gap; it's about making a real difference in people's lives. For me, the decision to become a life coach was driven by the impact I knew I could make. As entrepreneurs, we have the opportunity to transform personal insights and experiences into solutions that can benefit others. By addressing common challenges, we create positive change and empower people to have the support they need to thrive and succeed."

— Bayu Prihandito , Life Architekture

12. Yarooms

Startup story: "Yarooms got started nearly a dozen years ago when I got so sick of not knowing whether a conference room was open at my corporate programming job and decided to stick a tablet to a wall to let people mark it on a calendar. The need to solve this one annoying problem has allowed me to see other small issues that make working in the office, at home, or in a hybrid setting less efficient and enjoyable, and has led me to understand the small fixes we can do to develop solutions."

Takeaway: "It sounds silly, but if you can't find an available solution to your problem or annoyance, fix it yourself. I guarantee if it bothers you, it bothers many other people too."

— Dragos Badea , Yarooms

13. Davis Business Law

Startup story: "I started Davis Business Law to solve three problems: how law firms treat clients, how attorneys get treated in firms, and how attorneys treat the firm’s staff.

"The two things clients really hate about law firms are getting the 'mushroom treatment,' which is getting fed BS while being kept in the dark, and 'blank check syndrome,' where the client feels like they are handing over a blank check for the firm to choose the amount. We deal with these issues through a disciplined case finance where we let our clients know what work is coming down the pike and have them prepay for it if they want us to proceed. Alternatively, it gives them a chance to talk to their attorney and then decide. It takes a lot of work, but counterintuitively, it has led to a massive increase in client satisfaction.

"Law firms also tend to treat associates very poorly with excessive billing demands. Nine hours per day is not out of the ordinary. This is largely a symptom of bad financial management. We run very efficiently and routinely match the salaries of these firms at our six-hour-per-day expectation. This leads to happy lawyers with work-life balance. The kicker is they turn out better legal work because they are not stressed.

"The staff at a lot of law firms suffer from professional arrogance and disrespect from the lawyers. This is not ubiquitous, but it is common. Our hiring process focuses on weeding out attorneys with these attitudes and reinforcing our culture of respect."

Takeaway: "Dealing head-on with these three problems is the foundation of our rapid growth. There is an old saying, 'If you build a better mousetrap, the world will beat a path to your door.' That is the essence of starting a new business. You find a problem and create a solution. In our line of work, we were lucky enough to have three problems and diligent enough to develop three fixes. Implementing them is our recipe for success."

— Matthew Davis , Davis Business Law

Startup story: "As a consultant in the industrial sector, I often worked with businesses looking to diversify. The trouble was that women, LGBTQ, and BIPOC workers had been marginalized so deeply, they weren't even on the radar of most recruiting firms. It was an obvious gap in the market—I knew qualified but neglected workers were out there; they just needed to connect with the market. So, I launched Bemana, a female-majority recruiting firm specializing in the industrial and equipment sector. It wasn't about politics; it was about seeing a gap in the profession I wanted to rectify."

Takeaway: "The response was more than I expected. Not only did a variety of candidates feel comfortable working with me, but clients also began to think of me as someone progressing the sector. That forward-thinking identity helped me stand out from the crowd."

— Linn Atiyeh , Bemana

About the Author

Post by: Brett Farmiloe

Brett Farmiloe is the founder and CEO of Featured, a platform where business leaders can answer questions related to their expertise and get published in articles featuring their insights.

Company: Featured

Website: www.featured.com

Connect with me on LinkedIn .

Problem Solving Business Ideas: Launch Your Success Today

Ever found yourself scratching your head over a problem, wishing there was a product or service to make it disappear? That’s where problem-solving business ideas come into play. They’re all about spotting those everyday hassles and turning them into opportunities.

Imagine having the power to not just navigate through these issues but to solve them for others too. That’s the beauty of problem-solving businesses. They tap into common pain points and offer innovative solutions that can make life a whole lot easier.

From apps that organize your life to services that take the stress out of moving, problem-solving business ideas are reshaping how we tackle our daily challenges. Ready to dive in and explore how you can turn problems into profitable ventures? Let’s get started.

Identifying Common Pain Points

As someone with a keen eye for online businesses and startups, you know that the first step in sparking a problem-solving business idea is pinpointing everyday hassles. When thinking about what kind of venture to embark on, look around you—problems are hidden opportunities begging for solutions. Your understanding of side-hustles and studies of success in various arenas have likely armed you with the insight needed to spot these gaps.

Remember, the best businesses solve problems that people are willing to pay to get rid of. Think about what inconveniences you, your friends, or even broader communities face. Is it a lack of quality food delivery in your area? Or maybe it’s the time-consuming task of finding reliable home maintenance services? Every frustration is a potential business idea.

Here’s a bit of advice from someone who’s been down the road of starting an online venture: keep a problem diary . For a week, jot down every irritation, no matter how small. You’ll be surprised at the patterns that emerge. These repeated pain points are the golden tickets for your next business idea.

Consider leveraging technology to address these issues. The digital world offers countless ways to solve real-world problems efficiently and at scale. Whether it’s creating an app that connects freelance handymen with homeowners or developing a platform for on-demand tutoring services, there’s no limit to how you can turn pain points into profitable ventures.

Looking at the success stories of others can also spark inspiration. Did you know that some of the most successful companies were born out of personal frustrations? Airbnb was started by its founders’ need to pay rent, while Uber was the result of its founders struggling to get a cab in Paris. Each of these giants began by addressing a simple problem.

So, dive deep into understanding those pain points. Engage with potential customers, get feedback, and observe the annoyances in everyday life. It’s not just about finding problems but understanding them enough to envision a solution that’s both innovative and monetarily viable. Your journey as an entrepreneur is filled with learning and opportunities at every corner, and it starts with identifying those common pain points.

Brainstorming Innovative Solutions

Once you’ve identified common pain points and you’re ready to start solving them, the next step is brainstorming. This is where your creativity and knowledge of the market really shine. Remember, every great solution starts as an idea, and it’s often the most outlandish ideas that evolve into groundbreaking solutions. So, let your imagination run wild.

Start by gathering a diverse team. Different perspectives can spark unique ideas you might never have considered. If you’re tackling a tech problem, include someone outside the tech sphere. Their fresh eyes might see solutions obscured by industry norms. Hosting a structured brainstorming session can lead to breakthroughs. Set clear objectives for the session but allow the conversation to flow freely.

Focus on quantity over quality at this stage. Write down everything that comes to mind. No idea is too far-fetched . You’re aiming to create a broad list of potential solutions that you can refine and test later. Consider employing techniques like mind mapping or the SCAMPER method (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse) to push your creativity.

Keep the end user in mind. Every idea should aim to solve the problem in a way that’s beneficial and appealing to your potential customers. Try empathizing with their situation. Ask yourself, “If I were in their shoes, what would make my life easier or better?”

Lastly, leverage technology to streamline the brainstorming process. There are numerous online collaboration tools that can help your team organize thoughts, vote on ideas, and even integrate customer feedback directly into the brainstorming session. This step is crucial. Engaging with potential users early on can guide your project towards more user-centered solutions.

By approaching problem-solving with an open mind and a creative, user-focused strategy, you’re already on your way to crafting solutions that could redefine the market.

Creating a Problem-Solving Business Plan

Once you’ve landed on an innovative solution and gathered your brainstorming prowess, it’s time to sketch out your road map: a problem-solving business plan. Think of this as your blueprint for transforming your bright ideas into a booming business. Don’t worry; it’s simpler than you might think, especially with your entrepreneurial spirit.

First off, define your target market . You need to know who you’re solving problems for. Is it busy professionals, tech-savvy millennials, or perhaps eco-conscious consumers? Understanding your audience is crucial because it influences every aspect of your business, from marketing strategies to product development.

Next, dive deep into market research . This isn’t just about knowing your competitors, which is important, but also about understanding the market demand. Are people looking for a solution to the problem you’ve identified? What are they currently using? Here’s where your love for studying success stories can really pay off. Learn from both the triumphs and mistakes of similar ventures.

Outline your unique value proposition (UVP) . This is what sets you apart from the competition. Maybe it’s an innovative approach, a unique product feature, or an unmatched customer service experience. Your UVP should be clear, compelling, and directly linked to the problem you’re solving.

Financial planning can’t be overlooked. Start by estimating your startup costs . This includes everything from development expenses to marketing. Then, project your revenue streams . Will you sell products, offer services, or utilize advertising? These figures might seem daunting at first, but they’re essential for securing funding and ensuring sustainability.

Finally, marketing strategies are your gateway to reaching your target audience. In today’s digital world, leveraging online platforms is non-negotiable. Whether it’s social media, SEO, or email marketing, choose channels where your potential customers are most active. And remember, your passion for the online business world is your greatest asset here. Use it to craft messages that resonate, engage, and convert.

Crafting a problem-solving business plan is your first step toward entrepreneurship success. With a clear direction and solid strategies, you’re well on your way to making a significant impact. And always remember, the journey of a thousand miles begins with a single step. Keep iterating, keep learning, and most importantly, keep solving problems. Your innovative ideas have the power to change the world, one solution at a time.

Researching the Market

You’ve got an innovative idea, but before you dive headfirst into the deep end, it’s crucial to understand the waters you’re about to enter. Market research is your lifeline here. It’s not just about knowing your potential customers; it’s about understanding the entire ecosystem your business will operate in.

Start by identifying your target market. Who are they? What do they need, and what do they care about? But don’t stop there. Dive deeper into their habits, preferences, and the factors influencing their purchasing decisions. This isn’t just about demographics but understanding the psychographics of your potential customers. Tools like surveys, social media analytics, and focus groups can be goldmines of insights.

Then, scope out your competition. Who else is swimming in your pool, and what strokes are they using? Understanding your competitors isn’t about being intimidated by them; it’s about finding the gaps they’ve left open, the needs they’ve ignored, and the strengths you can capitalize on. Analyze their strategies, offerings, and customer feedback. Look for patterns, strengths, weaknesses, opportunities, and threats. This SWOT analysis isn’t just a fancy acronym; it’s a compass for navigating the competitive landscape.

Lastly, don’t overlook market trends. The market you’re entering today won’t be the same tomorrow. New technologies, changing regulations, and evolving consumer behaviors can turn the tide in unexpected ways. Keeping an eye on these trends will help you stay relevant and innovative.

Remember, researching the market isn’t a one-time task; it’s an ongoing process. As you gather insights, you’ll refine your idea, tweak your strategy, and maybe even pivot your whole concept. The goal isn’t just to enter the market but to hit the ground running, with a clear understanding of where you’re headed and the obstacles you might face.

Building a Prototype or Minimum Viable Product

Once you’ve identified a problem and envisioned a solution, the next step is to bring your idea to life. This is where building a prototype or a minimum viable product (MVP) comes into play. It’s an exciting phase where your idea starts taking shape, but you’ve got to approach it wisely.

Understanding Prototype and MVP

First off, a prototype is a preliminary model of your product used to demonstrate or test its feasibility. It’s like a draft version, helping you understand how your product works or looks without being fully functional. On the other hand, an MVP is a basic version of your product with just enough features to be usable by early customers who can then provide feedback for future product development.

Why Start with a Prototype or MVP

Starting with a prototype or MVP offers multiple advantages:

• Minimizes financial risk by requiring less upfront investment compared to full-scale product development.
• Gathers user feedback early , allowing you to make necessary adjustments before committing more resources.
• Verifies product-market fit , ensuring that there’s a demand for your solution.
• Attracts potential investors who want to see a tangible representation of your idea.
• Define the core features that solve the key problem your product addresses. Don’t get sidetracked by bells and whistles.
• Choose the right tools and resources . Numerous platforms and services can help you create prototypes or develop an MVP with minimal coding.
• Test and iterate based on feedback from your target users. Be prepared to make changes to better meet their needs and expectations.

Remember, the goal at this stage isn’t perfection but rather validation. You’re trying to prove that your solution is viable and that there’s a market for it. Don’t fear criticism; embrace it. Each piece of feedback is a stepping stone towards refining your product and ultimately, solving the problem at hand more effectively.

Testing and Validating Your Solution

After you’ve built your prototype or MVP, it’s crucial to put it to the test. You’re not just launching a product; you’re solving a problem. To truly verify that your solution hits the mark, you need real user feedback. This phase isn’t just a hurdle; it’s an invaluable step that shapes your business’s future.

Start by identifying your early adopters . These are the folks most likely to feel the pain point you’re addressing and to embrace your solution with enthusiasm. Reach out through social media, online communities , and niche forums where your target audience hangs out. Your marketing skills and passion for connecting with people will be crucial here.

Next, launch a beta version of your product. This allows you to gather detailed feedback from actual users without the pressure of a full-scale launch. The feedback you receive is gold dust. It reveals what’s working, what’s not, and, most importantly, it uncovers opportunities for improvement. Remember, negative feedback is not a setback; it’s a beacon guiding you towards a more successful path.

Keep track of the feedback with tools and systems that simplify the process. Consider setting up surveys, feedback forms, or even direct interviews to dig deeper into the users’ experiences. This direct approach not only provides valuable insights but also fosters a community around your product.

As you iterate based on the feedback, keep an eye on the metrics that matter. User engagement, retention rates, and conversion rates are key indicators of whether your solution is resonating with your market. If you’re not seeing the numbers you hoped for, don’t be discouraged. Every successful entrepreneur knows that these early challenges are just stepping stones to a refined, market-fit product.

Remember, at this stage, you’re fuelled by feedback. It’s all about validating your solution and making informed adjustments. The goal is to create a product that not just solves a problem but does so in a way that’s viable, valuable, and validated by your target market. Your journey as an entrepreneur is all about embracing challenges, being adaptable, and never losing that drive to see your vision come to life.

Developing a Marketing Strategy

So, you’ve validated your business idea and you’re ready to shout it from the rooftops. The thing is, how do you make sure the right people are listening? That’s where developing a killer marketing strategy comes into play. Remember, even the most revolutionary products need a push to capture attention in a crowded marketplace.

First things first, identify your target audience . Not everyone will need or want your product, and that’s okay. Focus on those who do. Understanding your ideal customer’s demographics, interests, and behaviors will allow you to tailor your marketing efforts more effectively. Use online tools and surveys to gather data, ensuring your strategy is data-driven.

Let’s talk about content . Content is king, as they say, and for a good reason. Creating valuable, engaging content that resonates with your audience can establish your brand as a thought leader in your niche. This could be through blog posts, videos, podcasts, or social media content. The goal? To provide value that draws people to your product or service naturally.

Next, leverage social media platforms . These are powerful tools that can amplify your message and connect you directly with your audience. Choose platforms where your target customers are most active. Whether it’s Instagram, LinkedIn, Twitter, or Facebook, each platform has its own strengths and audience preferences.

Lastly, SEO cannot be overlooked. Optimizing your website and content for search engines increases your visibility online. When potential customers search for solutions to their problems, you want your business to pop up as a top result. Incorporate relevant keywords, backlinks, and ensure your website provides a great user experience.

Remember, marketing is not a one-time effort but a continuing process. Keep analyzing your results, engaging with your audience, and tweaking your strategy as needed. Keeping your finger on the pulse of changing market trends and customer preferences will help you stay ahead of the curve.

Launching Your Problem-Solving Business

Embarking on the journey of launching your problem-solving business is as thrilling as it is daunting. With your innovative idea in hand, it’s time to step into the entrepreneurial world and make your dream a reality. Remember, every successful enterprise once started with a single step, and yours begins here.

First off, solidify your business plan . This is your roadmap, detailing the journey from where you are now to where you envision your business to be. Highlight key aspects such as your target market, business model, funding strategies, and how you plan to scale. Your business plan isn’t just a document—it’s a declaration of your intent and a guide that keeps you aligned with your goals.

Next, choose the right legal structure for your business. Whether it be a sole proprietorship, a partnership, an LLC, or a corporation, this decision impacts your liability, taxation, and your ability to raise funds. Make an informed choice that supports your business’s growth and suits your risk appetite.

Set up your online presence . In today’s digital age, having a robust online presence is non-negotiable. Build a professional website that encapsulates your brand’s ethos and your solution’s value proposition. Leverage social media to create buzz and engage directly with your target audience. Remember, your online platforms are often the first touchpoint between your business and potential customers.

Lastly, network, network, network . The importance of building a strong network cannot be overstated. Attend industry meetups, join relevant online communities, and don’t shy away from seeking mentorship. Creating relationships with other entrepreneurs and potential customers can open doors to opportunities previously unimaginable.

While it’s vital to be focused and driven, remember to stay adaptable. The landscape of business is ever-changing, and flexibility can be your biggest asset. Keep your eyes on the prize, but don’t be afraid to pivot if you stumble upon a path that could lead to greater success. Your problem-solving business is on the verge of becoming a reality—now go out there and make a lasting impact.

Scaling and Growing Your Venture

After laying the groundwork and ironing out the initial kinks in your problem-solving business, it’s time to focus on scaling and growing . You’ve seen firsthand how starting your own online business can transform from a side-hustle into a full-blown successful venture. The key now is leveraging what works and expanding it.

First off, analyze your business metrics closely. Which products or services are your cash cows? What marketing strategies have yielded the best ROI? Data doesn’t lie, and your online business’s analytics provide a roadmap to where you should channel your resources. Here’s a quick glance at some key metrics you should keep an eye on:

• Monthly active users (MAU)
• Customer acquisition cost (CAC)
• Lifetime value of a customer (LTV)
• Conversion rate

To grow your audience, diversify your content across multiple platforms. If your business has thrived on Instagram, why not try TikTok or YouTube? Video content, in particular, can help you reach a wider audience. As you experiment with new platforms, remember to track which ones bring in the most engagement and adjust your strategy accordingly.

Expanding your team might also be on the horizon. As you scale, tasks that you once managed might now require a dedicated specialist. Whether it’s marketing, customer service, or product development, hiring skilled individuals can free up your time to focus on strategic planning.

Lastly, never underestimate the power of networking. Connecting with other entrepreneurs and business enthusiasts can open doors to partnerships, collaborations, and even mentorships. These relationships can be invaluable to navigating the complexities of scaling a business.

Remember, scaling a business is a marathon, not a sprint. Your journey as an entrepreneur and business enthusiast is about continuous learning and adapting. Keep experimenting with new strategies, measure every outcome, and be prepared to pivot when necessary. Your side hustle can indeed turn into your dream business, reaching heights you never imagined.

Embarking on your journey to create a problem-solving business is both thrilling and challenging. Remember, laying down a solid foundation with a well-thought-out business plan and the right legal structure is just the beginning. Your online presence and the relationships you build along the way will be invaluable assets. As you scale and grow, keep a keen eye on your business metrics and don’t shy away from diversifying your approach. The business world is ever-evolving, so staying adaptable and open to experimentation will serve you well. Here’s to your success in solving problems and making a significant impact!

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Ryan Kingsley

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Six problem-solving mindsets for very uncertain times

Great problem solvers are made, not born. That’s what we’ve found after decades of problem solving with leaders across business, nonprofit, and policy sectors. These leaders learn to adopt a particularly open and curious mindset, and adhere to a systematic process for cracking even the most inscrutable problems. They’re terrific problem solvers under any conditions. And when conditions of uncertainty are at their peak, they’re at their brilliant best.

Six mutually reinforcing approaches underly their success: (1) being ever-curious about every element of a problem; (2) being imperfectionists , with a high tolerance for ambiguity; (3) having a “dragonfly eye” view of the world, to see through multiple lenses; (4) pursuing occurrent behavior and experimenting relentlessly; (5) tapping into the collective intelligence , acknowledging that the smartest people are not in the room; and (6) practicing “show and tell” because storytelling begets action (exhibit).

Here’s how they do it.

1. Be ever-curious

As any parent knows, four-year-olds are unceasing askers. Think of the never-ending “whys” that make little children so delightful—and relentless. For the very young, everything is new and wildly uncertain. But they’re on a mission of discovery, and they’re determined to figure things out. And they’re good at it! That high-energy inquisitiveness is why we have high shelves and childproof bottles.

When you face radical uncertainty, remember your four-year-old or channel the four-year-old within you. Relentlessly ask, “Why is this so?” Unfortunately, somewhere between preschool and the boardroom, we tend to stop asking. Our brains make sense of massive numbers of data points by imposing patterns that have worked for us and other humans in the past. That’s why a simple technique, worth employing at the beginning of problem solving, is simply to pause and ask why conditions or assumptions are so until you arrive at the root of the problem. 1 This approach was originally developed by Sakichi Toyoda, the founder of Toyota.

Natural human biases in decision making, including confirmation, availability, and anchoring biases, often cause us to shut down the range of solutions too early. 2 Daniel Kahneman, Thinking, Fast and Slow , New York, NY: Farrar, Straus and Giroux, 2011. Better—and more creative—solutions come from being curious about the broader range of potential answers.

One simple suggestion from author and economist Caroline Webb to generate more curiosity in team problem solving is to put a question mark behind your initial hypotheses or first-cut answers. This small artifice is surprisingly powerful: it tends to encourage multiple solution paths and puts the focus, correctly, on assembling evidence. We also like thesis/antithesis, or red team/blue team, sessions, in which you divide a group into opposing teams that argue against the early answers—typically, more traditional conclusions that are more likely to come from a conventional pattern. Why is this solution better? Why not that one? We’ve found that better results come from embracing uncertainty. Curiosity is the engine of creativity.

We have to be comfortable with estimating probabilities to make good decisions, even when these guesses are imperfect. Unfortunately, we have truckloads of evidence showing that human beings aren’t good intuitive statisticians.

2. Tolerate ambiguity—and stay humble!

When we think of problem solvers, many of us tend to picture a poised and brilliant engineer. We may imagine a mastermind who knows what she’s doing and approaches a problem with purpose. The reality, though, is that most good problem solving has a lot of trial and error; it’s more like the apparent randomness of rugby than the precision of linear programming. We form hypotheses, porpoise into the data, and then surface and refine (or throw out) our initial guess at the answer. This above all requires an embrace of imperfection and a tolerance for ambiguity—and a gambler’s sense of probabilities.

The real world is highly uncertain. Reality unfolds as the complex product of stochastic events and human reactions. The impact of COVID-19 is but one example: we address the health and economic effects of the disease, and their complex interactions, with almost no prior knowledge. We have to be comfortable with estimating probabilities to make good decisions, even when these guesses are imperfect. Unfortunately, we have truckloads of evidence showing that human beings aren’t good intuitive statisticians. Guesses based on gut instinct can be wildly wrong. That’s why one of the keys to operating in uncertain environments is epistemic humility, which Erik Angner defines as “the realization that our knowledge is always provisional and incomplete—and that it might require revision in light of new evidence.” 3 Erik Angner, “Epistemic humility—knowing your limits in a pandemic,” Behavioral Scientist , April 13, 2020, behavioralscientist.org.

Recent research shows that we are better at solving problems when we think in terms of odds rather than certainties. 4 Annie Duke, Thinking in Terms of Bets: Making Smarter Decisions When You Don’t Have All the Facts , New York, NY: Portfolio/Penguin, 2018. For example, when the Australian research body Commonwealth Scientific and Industrial Research Organisation (CSIRO), which owned a core patent on the wireless internet protocol, sought royalties from major companies, it was initially rebuffed. The CSIRO bet that it could go to court to protect its intellectual property because it estimated that it needed only 10 percent odds of success for this to be a good wager, given the legal costs and likely payoff. It improved its odds by picking the weakest of the IP violators and selecting a legal jurisdiction that favored plaintiffs. This probabilistic thinking paid off and eventually led to settlements to CSIRO exceeding $500 million. 5 CSIRO briefing to US Government, December 5, 2006. A tolerance for ambiguity and a willingness to play the odds helped the organization feel its way to a good solution path.

To embrace imperfectionism with epistemic humility, start by challenging solutions that imply certainty. You can do that in the nicest way by asking questions such as “What would we have to believe for this to be true?” This brings to the surface implicit assumptions about probabilities and makes it easier to assess alternatives. When uncertainty is high, see if you can make small moves or acquire information at a reasonable cost to edge out into a solution set. Perfect knowledge is in short supply, particularly for complex business and societal problems. Embracing imperfection can lead to more effective problem solving. It’s practically a must in situations of high uncertainty, such as the beginning of a problem-solving process or during an emergency.

Good problem solving typically involves designing experiments to reduce key uncertainties. Each move provides additional information and builds capabilities.

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3. take a dragonfly-eye view.

Dragonfly-eye perception is common to great problem solvers. Dragonflies have large, compound eyes, with thousands of lenses and photoreceptors sensitive to different wavelengths of light. Although we don’t know exactly how their insect brains process all this visual information, by analogy they see multiple perspectives not available to humans. The idea of a dragonfly eye taking in 360 degrees of perception 6 Philip Tetlock and Dan Gardner, Superforecasting: The Art and Science of Prediction , New York, NY: Crown, 2015. is an attribute of “superforecasters”—people, often without domain expertise, who are the best at forecasting events.

Think of this as widening the aperture on a problem or viewing it through multiple lenses. The object is to see beyond the familiar tropes into which our pattern-recognizing brains want to assemble perceptions. By widening the aperture, we can identify threats or opportunities beyond the periphery of vision.

Consider the outbreak of HIV in India in the early 1990s—a major public-health threat. Ashok Alexander, director of the Bill & Melinda Gates Foundation’s India Aids Initiative, provided a brilliant example of not just vision but also dragonfly vision. Facing a complex social map with a rapidly increasing infection rate, he widened the problem’s definition, from a traditional epidemiological HIV transmission model at known “hot spots,” to one in which sex workers facing violence were made the centerpiece.

This approach led to the “Avahan solution,” which addressed a broader set of leverage points by including the sociocultural context of sex work. The solution was rolled out to more than 600 communities and eventually credited with preventing 600,000 infections. The narrow medical perspective was sensible and expected, but it didn’t tap into the related issue of violence against sex workers, which yielded a richer solution set. Often, a secret unlocks itself only when one looks at a problem from multiple perspectives, including some that initially seem orthogonal.

The secret to developing a dragonfly-eye view is to “anchor outside” rather than inside when faced with problems of uncertainty and opportunity. Take the broader ecosystem as a starting point. That will encourage you to talk with customers, suppliers, or, better yet, players in a different but related industry or space. Going through the customer journey with design-thinking in mind is another powerful way to get a 360-degree view of a problem. But take note: when decision makers face highly constrained time frames or resources, they may have to narrow the aperture and deliver a tight, conventional answer.

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4. pursue occurrent behavior.

Occurrent behavior is what actually happens in a time and place, not what was potential or predicted behavior. Complex problems don’t give up their secrets easily. But that shouldn’t deter problem solvers from exploring whether evidence on the facets of a solution can be observed, or running experiments to test hypotheses. You can think of this approach as creating data rather than just looking for what has been collected already. It’s critical for new market entry—or new market creation. It also comes in handy should you find that crunching old data is leading to stale solutions.

Most of the problem-solving teams we are involved with have twin dilemmas of uncertainty and complexity, at times combined as truly “wicked problems.” 7 A term coined in a now famous 1973 article: Horst W. J. Rittel and Melvin Webber, “Dilemmas in a general theory of planning,” Policy Sciences , 1973, Number 4, pp. 155–69. For companies ambitious to win in the great unknown in an emerging segment—such as electric cars or autonomous vehicles, where the market isn’t fully established—good problem solving typically involves designing experiments to reduce key uncertainties, not just relying on existing data. Each move (such as buying IP or acquiring a component supplier) and each experiment (including on-road closed tests) not only provides additional information to make decisions but also builds capabilities and assets that support further steps. Over time, their experiments, including alliances and acquisitions, come to resemble staircases that lead to either the goal or to abandonment of the goal. Problem-solving organizations can “bootstrap” themselves into highly uncertain new spaces, building information, foundational assets, and confidence as they take steps forward.

Risk-embracing problem solvers find a solution path by constantly experimenting. Statisticians use the abbreviation EVPI—the expected value of perfect information—to show the value of gaining additional information that typically comes from samples and experiments, such as responses to price changes in particular markets. A/B testing is a powerful tool for experimenting with prices, promotions, and other features and is particularly useful for digital marketplaces and consumer goods. Online marketplaces make A/B testing easy. Yet most conventional markets also offer opportunities to mimic the market’s segmentation and use it to test different approaches.

The mindset required to be a restless experimenter is consistent with the notion in start-ups of “failing fast.” It means that you get product and customer affirmation or rejection quickly through beta tests and trial offerings. Don’t take a lack of external data as an impediment—it may actually be a gift, since purchasable data is almost always from a conventional way of meeting needs, and is available to your competitors too. Your own experiments allow you to generate your own data; this gives you insights that others don’t have. If it is difficult (or unethical) to experiment, look for the “natural experiments” provided by different policies in similar locations. An example would be to compare outcomes in twin cities, such as Minneapolis–St. Paul.

It’s a mistake to think that your team has the smartest people in the room. They aren’t there. They’re invariably somewhere else. Nor do they need to be there if you can access their intelligence via other means.

5. Tap into collective intelligence and the wisdom of the crowd

Chris Bradley, a coauthor of Strategy Beyond the Hockey Stick , 8 Chris Bradley, Marin Hirt, and Sven Smit, Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds , Hoboken, NJ: Wiley, 2018. observed that “it’s a mistake to think that on your team you have the smartest people in the room. They aren’t there. They’re invariably somewhere else.” 9 For more from Chris Bradley, in a conversation with Rob McLean, see “ Want better strategies? Become a bulletproof problem solver ,” August 2019. Nor do they need to be there if you can access their intelligence via other means. In an ever-changing world where conditions can evolve unpredictably, crowdsourcing invites the smartest people in the world to work with you. For example, in seeking a machine-learning algorithm to identify fish catch species and quantities on fishing boats, the Nature Conservancy (TNC) turned to Kaggle and offered a $150,000 prize for the best algorithm. This offer attracted 2,293 teams from all over the world. TNC now uses the winning algorithm to identify fish types and sizes caught on fishing boats in Asia to protect endangered Pacific tuna and other species.

Crowdsourced problem solving is familiar in another guise: benchmarking. When Sir Rod Carnegie was CEO of Conzinc Riotinto Australia (CRA), he was concerned about the costs of unscheduled downtime with heavy trucks, particularly those requiring tire changes. He asked his management team who was best in the world at changing tires; their answer was Formula One, the auto racing competition. A team traveled to the United Kingdom to learn best practice for tire changes in racetrack pits and then implemented what it learned thousands of miles away, in the Pilbara region of Western Australia. The smartest team for this problem wasn’t in the mining industry at all.

Of course, while crowdsourcing can be useful when conventional thinking yields solutions that are too expensive or incomplete for the challenge at hand, it has its limitations. Good crowdsourcing takes time to set up, can be expensive, and may signal to your competitors what you are up to. Beware of hidden costs, such as inadvertently divulging information and having to sieve through huge volumes of irrelevant, inferior suggestions to find the rare gem of a solution.

Accept that it’s OK to draw on diverse experiences and expertise other than your own. Start with brainstorming sessions that engage people from outside your team. Try broader crowdsourcing competitions to generate ideas. Or bring in deep-learning talent to see what insights exist in your data that conventional approaches haven’t brought to light. The broader the circles of information you access, the more likely it is that your solutions will be novel and creative.

Rookie problem solvers show you their analytic process and math to convince you they are clever. Seasoned problem solvers show you differently.

6. Show and tell to drive action

We started our list of mindsets with a reference to children, and we return to children now, with “show and tell.” As you no doubt remember—back when you were more curious!—show and tell is an elementary-school activity. It’s not usually associated with problem solving, but it probably piqued your interest. In fact, this approach is critical to problem solving. Show and tell is how you connect your audience with the problem and then use combinations of logic and persuasion to get action.

The show-and-tell mindset aims to bring decision makers into a problem-solving domain you have created. A team from the Nature Conservancy, for instance, was presenting a proposal asking a philanthropic foundation to support the restoration of oyster reefs. Before the presentation, the team brought 17 plastic buckets of water into the boardroom and placed them around the perimeter. When the foundation’s staff members entered the room, they immediately wanted to know what the buckets were for. The team explained that oyster-reef restoration massively improves water quality because each oyster filters 17 buckets of water per day. Fish stocks improve, and oysters can also be harvested to help make the economics work. The decision makers were brought into the problem-solving domain through show and tell. They approved the funding requested and loved the physical dimension of the problem they were part of solving.

Rookie problem solvers show you their analytic process and mathematics to convince you that they are clever. That’s sometimes called APK, the anxious parade of knowledge. But seasoned problem solvers show you differently. The most elegant problem solving is that which makes the solution obvious. The late economist Herb Simon put it this way: “Solving a problem simply means representing it so as to make the solution transparent.” 10 Herbert Simon, The Sciences of the Artificial , Cambridge, MA: MIT Press, 1969.

To get better at show and tell, start by being clear about the action that should flow from your problem solving and findings: the governing idea for change. Then find a way to present your logic visually so that the path to answers can be debated and embraced. Present the argument emotionally as well as logically, and show why the preferred action offers an attractive balance between risks and rewards. But don’t stop there. Spell out the risks of inaction, which often have a higher cost than imperfect actions have.

The mindsets of great problem solvers are just as important as the methods they employ. A mindset that encourages curiosity, embraces imperfection, rewards a dragonfly-eye view of the problem, creates new data from experiments and collective intelligence, and drives action through compelling show-and-tell storytelling creates radical new possibilities under high levels of unpredictability. Of course, these approaches can be helpful in a broad range of circumstances, but in times of massive uncertainty, they are essential.

Charles Conn is an alumnus of McKinsey’s Sydney office and is a board member of Patagonia and former CEO of the Rhodes Trust. Robert McLean is an alumnus of the Sydney office and is the advisory-board chair of the Nature Conservancy Australia. They are the authors of Bulletproof Problem Solving: The One Skill That Changes Everything (Wiley, 2018).

This article was edited by David Schwartz, an executive editor in the Tel Aviv office.

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Turn your team into skilled problem solvers with these problem-solving strategies

Picture this, you're handling your daily tasks at work and your boss calls you in and says, "We have a problem." 

Unfortunately, we don't live in a world in which problems are instantly resolved with the snap of our fingers. Knowing how to effectively solve problems is an important professional skill to hone. If you have a problem that needs to be solved, what is the right process to use to ensure you get the most effective solution?

In this article we'll break down the problem-solving process and how you can find the most effective solutions for complex problems.

What is problem solving? 

Problem solving is the process of finding a resolution for a specific issue or conflict. There are many possible solutions for solving a problem, which is why it's important to go through a problem-solving process to find the best solution. You could use a flathead screwdriver to unscrew a Phillips head screw, but there is a better tool for the situation. Utilizing common problem-solving techniques helps you find the best solution to fit the needs of the specific situation, much like using the right tools.

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4 steps to better problem solving

While it might be tempting to dive into a problem head first, take the time to move step by step. Here’s how you can effectively break down the problem-solving process with your team:

1. Identify the problem that needs to be solved

One of the easiest ways to identify a problem is to ask questions. A good place to start is to ask journalistic questions, like:

Who : Who is involved with this problem? Who caused the problem? Who is most affected by this issue?

What: What is happening? What is the extent of the issue? What does this problem prevent from moving forward?

Where: Where did this problem take place? Does this problem affect anything else in the immediate area? 

When: When did this problem happen? When does this problem take effect? Is this an urgent issue that needs to be solved within a certain timeframe?

Why: Why is it happening? Why does it impact workflows?

How: How did this problem occur? How is it affecting workflows and team members from being productive?

Asking journalistic questions can help you define a strong problem statement so you can highlight the current situation objectively, and create a plan around that situation.

Here’s an example of how a design team uses journalistic questions to identify their problem:

Overarching problem: Design requests are being missed

Who: Design team, digital marketing team, web development team

What: Design requests are forgotten, lost, or being created ad hoc.

Where: Email requests, design request spreadsheet

When: Missed requests on January 20th, January 31st, February 4th, February 6th

How : Email request was lost in inbox and the intake spreadsheet was not updated correctly. The digital marketing team had to delay launching ads for a few days while design requests were bottlenecked. Designers had to work extra hours to ensure all requests were completed.

In this example, there are many different aspects of this problem that can be solved. Using journalistic questions can help you identify different issues and who you should involve in the process.

2. Brainstorm multiple solutions

If at all possible, bring in a facilitator who doesn't have a major stake in the solution. Bringing an individual who has little-to-no stake in the matter can help keep your team on track and encourage good problem-solving skills.

Here are a few brainstorming techniques to encourage creative thinking:

Brainstorm alone before hand: Before you come together as a group, provide some context to your team on what exactly the issue is that you're brainstorming. This will give time for you and your teammates to have some ideas ready by the time you meet.

Say yes to everything (at first): When you first start brainstorming, don't say no to any ideas just yet—try to get as many ideas down as possible. Having as many ideas as possible ensures that you’ll get a variety of solutions. Save the trimming for the next step of the strategy. 

Talk to team members one-on-one: Some people may be less comfortable sharing their ideas in a group setting. Discuss the issue with team members individually and encourage them to share their opinions without restrictions—you might find some more detailed insights than originally anticipated.

Break out of your routine: If you're used to brainstorming in a conference room or over Zoom calls, do something a little different! Take your brainstorming meeting to a coffee shop or have your Zoom call while you're taking a walk. Getting out of your routine can force your brain out of its usual rut and increase critical thinking.

3. Define the solution

After you brainstorm with team members to get their unique perspectives on a scenario, it's time to look at the different strategies and decide which option is the best solution for the problem at hand. When defining the solution, consider these main two questions: What is the desired outcome of this solution and who stands to benefit from this solution? 

Set a deadline for when this decision needs to be made and update stakeholders accordingly. Sometimes there's too many people who need to make a decision. Use your best judgement based on the limitations provided to do great things fast.

4. Implement the solution

To implement your solution, start by working with the individuals who are as closest to the problem. This can help those most affected by the problem get unblocked. Then move farther out to those who are less affected, and so on and so forth. Some solutions are simple enough that you don’t need to work through multiple teams.

After you prioritize implementation with the right teams, assign out the ongoing work that needs to be completed by the rest of the team. This can prevent people from becoming overburdened during the implementation plan . Once your solution is in place, schedule check-ins to see how the solution is working and course-correct if necessary.

Implement common problem-solving strategies

There are a few ways to go about identifying problems (and solutions). Here are some strategies you can try, as well as common ways to apply them:

Trial and error

Trial and error problem solving doesn't usually require a whole team of people to solve. To use trial and error problem solving, identify the cause of the problem, and then rapidly test possible solutions to see if anything changes. 

This problem-solving method is often used in tech support teams through troubleshooting.

The 5 whys problem-solving method helps get to the root cause of an issue. You start by asking once, “Why did this issue happen?” After answering the first why, ask again, “Why did that happen?” You'll do this five times until you can attribute the problem to a root cause. 

This technique can help you dig in and find the human error that caused something to go wrong. More importantly, it also helps you and your team develop an actionable plan so that you can prevent the issue from happening again.

Here’s an example:

Problem: The email marketing campaign was accidentally sent to the wrong audience.

“Why did this happen?” Because the audience name was not updated in our email platform.

“Why were the audience names not changed?” Because the audience segment was not renamed after editing. 

“Why was the audience segment not renamed?” Because everybody has an individual way of creating an audience segment.

“Why does everybody have an individual way of creating an audience segment?” Because there is no standardized process for creating audience segments. 

“Why is there no standardized process for creating audience segments?” Because the team hasn't decided on a way to standardize the process as the team introduced new members. 

In this example, we can see a few areas that could be optimized to prevent this mistake from happening again. When working through these questions, make sure that everyone who was involved in the situation is present so that you can co-create next steps to avoid the same problem. 

A SWOT analysis

A SWOT analysis can help you highlight the strengths and weaknesses of a specific solution. SWOT stands for:

Strength: Why is this specific solution a good fit for this problem? 

Weaknesses: What are the weak points of this solution? Is there anything that you can do to strengthen those weaknesses?

Opportunities: What other benefits could arise from implementing this solution?

Threats: Is there anything about this decision that can detrimentally impact your team?

As you identify specific solutions, you can highlight the different strengths, weaknesses, opportunities, and threats of each solution. 

This particular problem-solving strategy is good to use when you're narrowing down the answers and need to compare and contrast the differences between different solutions. 

Even more successful problem solving

After you’ve worked through a tough problem, don't forget to celebrate how far you've come. Not only is this important for your team of problem solvers to see their work in action, but this can also help you become a more efficient, effective , and flexible team. The more problems you tackle together, the more you’ll achieve. 

Looking for a tool to help solve problems on your team? Track project implementation with a work management tool like Asana .

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How to Be a More Creative Problem-Solver at Work: 8 Tips

• 01 Mar 2022

The importance of creativity in the workplace—particularly when problem-solving—is undeniable. Business leaders can’t approach new problems with old solutions and expect the same result.

This is where innovation-based processes need to guide problem-solving. Here’s an overview of what creative problem-solving is, along with tips on how to use it in conjunction with design thinking.

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What Is Creative Problem-Solving?

Encountering problems with no clear cause can be frustrating. This occurs when there’s disagreement around a defined problem or research yields unclear results. In such situations, creative problem-solving helps develop solutions, despite a lack of clarity.

While creative problem-solving is less structured than other forms of innovation, it encourages exploring open-ended ideas and shifting perspectives—thereby fostering innovation and easier adaptation in the workplace. It also works best when paired with other innovation-based processes, such as design thinking .

Creative Problem-Solving and Design Thinking

Design thinking is a solutions-based mentality that encourages innovation and problem-solving. It’s guided by an iterative process that Harvard Business School Dean Srikant Datar outlines in four stages in the online course Design Thinking and Innovation :

• Clarify: This stage involves researching a problem through empathic observation and insights.
• Ideate: This stage focuses on generating ideas and asking open-ended questions based on observations made during the clarification stage.
• Develop: The development stage involves exploring possible solutions based on the ideas you generate. Experimentation and prototyping are both encouraged.
• Implement: The final stage is a culmination of the previous three. It involves finalizing a solution’s development and communicating its value to stakeholders.

Although user research is an essential first step in the design thinking process, there are times when it can’t identify a problem’s root cause. Creative problem-solving addresses this challenge by promoting the development of new perspectives.

Leveraging tools like design thinking and creativity at work can further your problem-solving abilities. Here are eight tips for doing so.

8 Creative Problem-Solving Tips

1. empathize with your audience.

A fundamental practice of design thinking’s clarify stage is empathy. Understanding your target audience can help you find creative and relevant solutions for their pain points through observing them and asking questions.

Practice empathy by paying attention to others’ needs and avoiding personal comparisons. The more you understand your audience, the more effective your solutions will be.

2. Reframe Problems as Questions

If a problem is difficult to define, reframe it as a question rather than a statement. For example, instead of saying, "The problem is," try framing around a question like, "How might we?" Think creatively by shifting your focus from the problem to potential solutions.

Consider this hypothetical case study: You’re the owner of a local coffee shop trying to fill your tip jar. Approaching the situation with a problem-focused mindset frames this as: "We need to find a way to get customers to tip more." If you reframe this as a question, however, you can explore: "How might we make it easier for customers to tip?" When you shift your focus from the shop to the customer, you empathize with your audience. You can take this train of thought one step further and consider questions such as: "How might we provide a tipping method for customers who don't carry cash?"

Whether you work at a coffee shop, a startup, or a Fortune 500 company, reframing can help surface creative solutions to problems that are difficult to define.

3. Defer Judgment of Ideas

If you encounter an idea that seems outlandish or unreasonable, a natural response would be to reject it. This instant judgment impedes creativity. Even if ideas seem implausible, they can play a huge part in ideation. It's important to permit the exploration of original ideas.

While judgment can be perceived as negative, it’s crucial to avoid accepting ideas too quickly. If you love an idea, don’t immediately pursue it. Give equal consideration to each proposal and build on different concepts instead of acting on them immediately.

4. Overcome Cognitive Fixedness

Cognitive fixedness is a state of mind that prevents you from recognizing a situation’s alternative solutions or interpretations instead of considering every situation through the lens of past experiences.

Although it's efficient in the short-term, cognitive fixedness interferes with creative thinking because it prevents you from approaching situations unbiased. It's important to be aware of this tendency so you can avoid it.

5. Balance Divergent and Convergent Thinking

One of the key principles of creative problem-solving is the balance of divergent and convergent thinking. Divergent thinking is the process of brainstorming multiple ideas without limitation; open-ended creativity is encouraged. It’s an effective tool for generating ideas, but not every idea can be explored. Divergent thinking eventually needs to be grounded in reality.

Convergent thinking, on the other hand, is the process of narrowing ideas down into a few options. While converging ideas too quickly stifles creativity, it’s an important step that bridges the gap between ideation and development. It's important to strike a healthy balance between both to allow for the ideation and exploration of creative ideas.

6. Use Creative Tools

Using creative tools is another way to foster innovation. Without a clear cause for a problem, such tools can help you avoid cognitive fixedness and abrupt decision-making. Here are several examples:

Problem Stories

Creating a problem story requires identifying undesired phenomena (UDP) and taking note of events that precede and result from them. The goal is to reframe the situations to visualize their cause and effect.

To start, identify a UDP. Then, discover what events led to it. Observe and ask questions of your consumer base to determine the UDP’s cause.

Next, identify why the UDP is a problem. What effect does the UDP have that necessitates changing the status quo? It's helpful to visualize each event in boxes adjacent to one another when answering such questions.

The problem story can be extended in either direction, as long as there are additional cause-and-effect relationships. Once complete, focus on breaking the chains connecting two subsequent events by disrupting the cause-and-effect relationship between them.

Alternate Worlds

The alternate worlds tool encourages you to consider how people from different backgrounds would approach similar situations. For instance, how would someone in hospitality versus manufacturing approach the same problem? This tool isn't intended to instantly solve problems but, rather, to encourage idea generation and creativity.

7. Use Positive Language

It's vital to maintain a positive mindset when problem-solving and avoid negative words that interfere with creativity. Positive language prevents quick judgments and overcomes cognitive fixedness. Instead of "no, but," use words like "yes, and."

Positive language makes others feel heard and valued rather than shut down. This practice doesn’t necessitate agreeing with every idea but instead approaching each from a positive perspective.

Using “yes, and” as a tool for further idea exploration is also effective. If someone presents an idea, build upon it using “yes, and.” What additional features could improve it? How could it benefit consumers beyond its intended purpose?

While it may not seem essential, this small adjustment can make a big difference in encouraging creativity.

8. Practice Design Thinking

Practicing design thinking can make you a more creative problem-solver. While commonly associated with the workplace, adopting a design thinking mentality can also improve your everyday life. Here are several ways you can practice design thinking:

• Learn from others: There are many examples of design thinking in business . Review case studies to learn from others’ successes, research problems companies haven't addressed, and consider alternative solutions using the design thinking process.
• Approach everyday problems with a design thinking mentality: One of the best ways to practice design thinking is to apply it to your daily life. Approach everyday problems using design thinking’s four-stage framework to uncover what solutions it yields.
• Study design thinking: While learning design thinking independently is a great place to start, taking an online course can offer more insight and practical experience. The right course can teach you important skills , increase your marketability, and provide valuable networking opportunities.

Ready to Become a Creative Problem-Solver?

Though creativity comes naturally to some, it's an acquired skill for many. Regardless of which category you're in, improving your ability to innovate is a valuable endeavor. Whether you want to bolster your creativity or expand your professional skill set, taking an innovation-based course can enhance your problem-solving.

If you're ready to become a more creative problem-solver, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses . If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

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5 keys to solving the right problems in your business.

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Two multi-ethnic workers working in a plastics factory, standing on the factory floor, looking at ... [+] the control panel of one of the machines. The African-American man is pointing to the panel. His coworker, an Hispanic woman, is holding a digital tablet.

There is no doubt that today’s business challenges are more complex and global than ever, but I still see my peers and business leaders using the same strategies that worked for them years ago. Aspiring new business owners often sink millions into innovations and marketing plans that never get off the ground, and overlook simple details that cost them time, energy, and success.

For example, many businesses are currently struggling with getting their employees back to the office for work, to improve business productivity, accountability, and customer satisfaction. In fact, this challenge clearly has personal team considerations, as well as business implications. Many people prefer the flexibility and comfort of working from home, outweighing results and growth.

I’m not sure if the real problem here is business process or people management, or both, but there is certainly much room for error on both sides. As a consultant, I found some good strategies for not solving the wrong problem in a recent book, “ Solve the Real Problem ,” by Roger L. Firestien, PhD., from Buffalo State University, Innovation Resources, and other roles.

He has real credentials in academia, as well as problem-solving and innovation experiences with many businesses around the world. He offers some key recommendations that I also espouse for how to zero in on the root challenge and not waste large amounts of time and money you cannot afford:

1. Creative questions are key to problem definition. Focus on chains of fact-finding questions and judgement or decision questions to bring out solution ideas. In all cases, defer judgment and avoid excuses like “I don’t have time.” One good question can generate whole new fields of inquiry and can prompt changes in entrenched thinking.

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Creative questions are also useful for exploring new business ideas. Just remember that solving customer problems is the challenge here, rather than internal problems. The process and the results are the same – starting with creative questions to find the real opportunity.

2. Adopt a more effective problem-solving mindset. Analyze your habitual approach to problem solving and be prepared to challenge your own assumptions. Avoid settling for symptoms as the problem or jumping to conclusions based on poor information or your own biases. Sometimes we get in our own way and end up working on the wrong thing.

This strategy also applies to new opportunities for customer growth as well as organizational problems. I still see too many technologists whose mindset is focused on the beauty of their innovation, rather than the problem it solves for customers.

3. Don’t trust or act on your first impression. We all make wrong judgments on first impressions, especially with recurring problems or with people who are of a different nationality, race, and ethnicity. First impressions are usually wrong, especially if they are made in an emotional environment, under time constraints, or with too little information.

4. Get an outside perspective with no agenda. The best way to get an outside perspective is to tap into people who run in circles different from your own. Look for “creative catalysts” who can provide a fresh perspective on the problem and potential solutions. Beware of experts in the relevant technology who may have their own biases.

5. Look for the bigger picture, not minutiae. Make sure that you don’t become unable to see the “forest for the trees” by looking only at a few details of the problem. Consciously step back and take a broader view of the challenge ahead. This approach also builds alignment with related perspectives and issues, and results in better long-term solutions.

In the real world, my experience is that none of these strategies will work without conscientious business leadership, committed team members, a positive business model, and a viable customer opportunity. Your team also needs the creativity skills and training to properly diagnose problems and challenges, generate solutions, and put these solutions into action.

I encourage all of you to recognize that every business in today’s world will encounter challenges and world-class problems. Thus it behooves all of us to continuously update our business problem-solving strategies, support a culture of innovation, and keep moving forward in your quest to make the world a better place, and enjoy the journey to get there.

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All teams and organizations encounter challenges as they grow. There are problems that might occur for teams when it comes to miscommunication or resolving business-critical issues . You may face challenges around growth , design , user engagement, and even team culture and happiness. In short, problem-solving techniques should be part of every team’s skillset.

Problem-solving methods are primarily designed to help a group or team through a process of first identifying problems and challenges , ideating possible solutions , and then evaluating the most suitable .

Finding effective solutions to complex problems isn’t easy, but by using the right process and techniques, you can help your team be more efficient in the process.

So how do you develop strategies that are engaging, and empower your team to solve problems effectively?

In this blog post, we share a series of problem-solving tools you can use in your next workshop or team meeting. You’ll also find some tips for facilitating the process and how to enable others to solve complex problems.

Let’s get started! 

How do you identify problems?

How do you identify the right solution.

• Tips for more effective problem-solving

Complete problem-solving methods

• Problem-solving techniques to identify and analyze problems
• Problem-solving techniques for developing solutions

Problem-solving warm-up activities

Closing activities for a problem-solving process.

Before you can move towards finding the right solution for a given problem, you first need to identify and define the problem you wish to solve. 

Here, you want to clearly articulate what the problem is and allow your group to do the same. Remember that everyone in a group is likely to have differing perspectives and alignment is necessary in order to help the group move forward. 

Identifying a problem accurately also requires that all members of a group are able to contribute their views in an open and safe manner. It can be scary for people to stand up and contribute, especially if the problems or challenges are emotive or personal in nature. Be sure to try and create a psychologically safe space for these kinds of discussions.

Remember that problem analysis and further discussion are also important. Not taking the time to fully analyze and discuss a challenge can result in the development of solutions that are not fit for purpose or do not address the underlying issue.

Successfully identifying and then analyzing a problem means facilitating a group through activities designed to help them clearly and honestly articulate their thoughts and produce usable insight.

With this data, you might then produce a problem statement that clearly describes the problem you wish to be addressed and also state the goal of any process you undertake to tackle this issue.  

Finding solutions is the end goal of any process. Complex organizational challenges can only be solved with an appropriate solution but discovering them requires using the right problem-solving tool.

After you’ve explored a problem and discussed ideas, you need to help a team discuss and choose the right solution. Consensus tools and methods such as those below help a group explore possible solutions before then voting for the best. They’re a great way to tap into the collective intelligence of the group for great results!

Remember that the process is often iterative. Great problem solvers often roadtest a viable solution in a measured way to see what works too. While you might not get the right solution on your first try, the methods below help teams land on the most likely to succeed solution while also holding space for improvement.

Every effective problem solving process begins with an agenda . A well-structured workshop is one of the best methods for successfully guiding a group from exploring a problem to implementing a solution.

In SessionLab, it’s easy to go from an idea to a complete agenda . Start by dragging and dropping your core problem solving activities into place . Add timings, breaks and necessary materials before sharing your agenda with your colleagues.

The resulting agenda will be your guide to an effective and productive problem solving session that will also help you stay organized on the day!

Tips for more effective problem solving

Problem-solving activities are only one part of the puzzle. While a great method can help unlock your team’s ability to solve problems, without a thoughtful approach and strong facilitation the solutions may not be fit for purpose.

Let’s take a look at some problem-solving tips you can apply to any process to help it be a success!

Clearly define the problem

Jumping straight to solutions can be tempting, though without first clearly articulating a problem, the solution might not be the right one. Many of the problem-solving activities below include sections where the problem is explored and clearly defined before moving on.

This is a vital part of the problem-solving process and taking the time to fully define an issue can save time and effort later. A clear definition helps identify irrelevant information and it also ensures that your team sets off on the right track.

Don’t jump to conclusions

It’s easy for groups to exhibit cognitive bias or have preconceived ideas about both problems and potential solutions. Be sure to back up any problem statements or potential solutions with facts, research, and adequate forethought.

The best techniques ask participants to be methodical and challenge preconceived notions. Make sure you give the group enough time and space to collect relevant information and consider the problem in a new way. By approaching the process with a clear, rational mindset, you’ll often find that better solutions are more forthcoming.  

Try different approaches  

Problems come in all shapes and sizes and so too should the methods you use to solve them. If you find that one approach isn’t yielding results and your team isn’t finding different solutions, try mixing it up. You’ll be surprised at how using a new creative activity can unblock your team and generate great solutions.

Don’t take it personally 

Depending on the nature of your team or organizational problems, it’s easy for conversations to get heated. While it’s good for participants to be engaged in the discussions, ensure that emotions don’t run too high and that blame isn’t thrown around while finding solutions.

You’re all in it together, and even if your team or area is seeing problems, that isn’t necessarily a disparagement of you personally. Using facilitation skills to manage group dynamics is one effective method of helping conversations be more constructive.

Get the right people in the room

Your problem-solving method is often only as effective as the group using it. Getting the right people on the job and managing the number of people present is important too!

If the group is too small, you may not get enough different perspectives to effectively solve a problem. If the group is too large, you can go round and round during the ideation stages.

Creating the right group makeup is also important in ensuring you have the necessary expertise and skillset to both identify and follow up on potential solutions. Carefully consider who to include at each stage to help ensure your problem-solving method is followed and positioned for success.

Document everything

The best solutions can take refinement, iteration, and reflection to come out. Get into a habit of documenting your process in order to keep all the learnings from the session and to allow ideas to mature and develop. Many of the methods below involve the creation of documents or shared resources. Be sure to keep and share these so everyone can benefit from the work done!

Bring a facilitator 

Facilitation is all about making group processes easier. With a subject as potentially emotive and important as problem-solving, having an impartial third party in the form of a facilitator can make all the difference in finding great solutions and keeping the process moving. Consider bringing a facilitator to your problem-solving session to get better results and generate meaningful solutions!

Develop your problem-solving skills

It takes time and practice to be an effective problem solver. While some roles or participants might more naturally gravitate towards problem-solving, it can take development and planning to help everyone create better solutions.

You might develop a training program, run a problem-solving workshop or simply ask your team to practice using the techniques below. Check out our post on problem-solving skills to see how you and your group can develop the right mental process and be more resilient to issues too!

Design a great agenda

Workshops are a great format for solving problems. With the right approach, you can focus a group and help them find the solutions to their own problems. But designing a process can be time-consuming and finding the right activities can be difficult.

Check out our workshop planning guide to level-up your agenda design and start running more effective workshops. Need inspiration? Check out templates designed by expert facilitators to help you kickstart your process!

In this section, we’ll look at in-depth problem-solving methods that provide a complete end-to-end process for developing effective solutions. These will help guide your team from the discovery and definition of a problem through to delivering the right solution.

If you’re looking for an all-encompassing method or problem-solving model, these processes are a great place to start. They’ll ask your team to challenge preconceived ideas and adopt a mindset for solving problems more effectively.

• Six Thinking Hats
• Lightning Decision Jam
• Problem Definition Process
• Discovery & Action Dialogue

Design Sprint 2.0

• Open Space Technology

1. Six Thinking Hats

Individual approaches to solving a problem can be very different based on what team or role an individual holds. It can be easy for existing biases or perspectives to find their way into the mix, or for internal politics to direct a conversation.

Six Thinking Hats is a classic method for identifying the problems that need to be solved and enables your team to consider them from different angles, whether that is by focusing on facts and data, creative solutions, or by considering why a particular solution might not work.

Like all problem-solving frameworks, Six Thinking Hats is effective at helping teams remove roadblocks from a conversation or discussion and come to terms with all the aspects necessary to solve complex problems.

2. Lightning Decision Jam

Featured courtesy of Jonathan Courtney of AJ&Smart Berlin, Lightning Decision Jam is one of those strategies that should be in every facilitation toolbox. Exploring problems and finding solutions is often creative in nature, though as with any creative process, there is the potential to lose focus and get lost.

Unstructured discussions might get you there in the end, but it’s much more effective to use a method that creates a clear process and team focus.

In Lightning Decision Jam, participants are invited to begin by writing challenges, concerns, or mistakes on post-its without discussing them before then being invited by the moderator to present them to the group.

From there, the team vote on which problems to solve and are guided through steps that will allow them to reframe those problems, create solutions and then decide what to execute on. 

By deciding the problems that need to be solved as a team before moving on, this group process is great for ensuring the whole team is aligned and can take ownership over the next stages. 

Lightning Decision Jam (LDJ)   #action   #decision making   #problem solving   #issue analysis   #innovation   #design   #remote-friendly   The problem with anything that requires creative thinking is that it’s easy to get lost—lose focus and fall into the trap of having useless, open-ended, unstructured discussions. Here’s the most effective solution I’ve found: Replace all open, unstructured discussion with a clear process. What to use this exercise for: Anything which requires a group of people to make decisions, solve problems or discuss challenges. It’s always good to frame an LDJ session with a broad topic, here are some examples: The conversion flow of our checkout Our internal design process How we organise events Keeping up with our competition Improving sales flow

3. Problem Definition Process

While problems can be complex, the problem-solving methods you use to identify and solve those problems can often be simple in design. 

By taking the time to truly identify and define a problem before asking the group to reframe the challenge as an opportunity, this method is a great way to enable change.

Begin by identifying a focus question and exploring the ways in which it manifests before splitting into five teams who will each consider the problem using a different method: escape, reversal, exaggeration, distortion or wishful. Teams develop a problem objective and create ideas in line with their method before then feeding them back to the group.

This method is great for enabling in-depth discussions while also creating space for finding creative solutions too!

Problem Definition   #problem solving   #idea generation   #creativity   #online   #remote-friendly   A problem solving technique to define a problem, challenge or opportunity and to generate ideas.

4. The 5 Whys 

Sometimes, a group needs to go further with their strategies and analyze the root cause at the heart of organizational issues. An RCA or root cause analysis is the process of identifying what is at the heart of business problems or recurring challenges. 

The 5 Whys is a simple and effective method of helping a group go find the root cause of any problem or challenge and conduct analysis that will deliver results. 

By beginning with the creation of a problem statement and going through five stages to refine it, The 5 Whys provides everything you need to truly discover the cause of an issue.

The 5 Whys   #hyperisland   #innovation   This simple and powerful method is useful for getting to the core of a problem or challenge. As the title suggests, the group defines a problems, then asks the question “why” five times, often using the resulting explanation as a starting point for creative problem solving.

5. World Cafe

World Cafe is a simple but powerful facilitation technique to help bigger groups to focus their energy and attention on solving complex problems.

World Cafe enables this approach by creating a relaxed atmosphere where participants are able to self-organize and explore topics relevant and important to them which are themed around a central problem-solving purpose. Create the right atmosphere by modeling your space after a cafe and after guiding the group through the method, let them take the lead!

Making problem-solving a part of your organization’s culture in the long term can be a difficult undertaking. More approachable formats like World Cafe can be especially effective in bringing people unfamiliar with workshops into the fold. 

World Cafe   #hyperisland   #innovation   #issue analysis   World Café is a simple yet powerful method, originated by Juanita Brown, for enabling meaningful conversations driven completely by participants and the topics that are relevant and important to them. Facilitators create a cafe-style space and provide simple guidelines. Participants then self-organize and explore a set of relevant topics or questions for conversation.

6. Discovery & Action Dialogue (DAD)

One of the best approaches is to create a safe space for a group to share and discover practices and behaviors that can help them find their own solutions.

With DAD, you can help a group choose which problems they wish to solve and which approaches they will take to do so. It’s great at helping remove resistance to change and can help get buy-in at every level too!

This process of enabling frontline ownership is great in ensuring follow-through and is one of the methods you will want in your toolbox as a facilitator.

Discovery & Action Dialogue (DAD)   #idea generation   #liberating structures   #action   #issue analysis   #remote-friendly   DADs make it easy for a group or community to discover practices and behaviors that enable some individuals (without access to special resources and facing the same constraints) to find better solutions than their peers to common problems. These are called positive deviant (PD) behaviors and practices. DADs make it possible for people in the group, unit, or community to discover by themselves these PD practices. DADs also create favorable conditions for stimulating participants’ creativity in spaces where they can feel safe to invent new and more effective practices. Resistance to change evaporates as participants are unleashed to choose freely which practices they will adopt or try and which problems they will tackle. DADs make it possible to achieve frontline ownership of solutions.

7. Design Sprint 2.0

Want to see how a team can solve big problems and move forward with prototyping and testing solutions in a few days? The Design Sprint 2.0 template from Jake Knapp, author of Sprint, is a complete agenda for a with proven results.

Developing the right agenda can involve difficult but necessary planning. Ensuring all the correct steps are followed can also be stressful or time-consuming depending on your level of experience.

Use this complete 4-day workshop template if you are finding there is no obvious solution to your challenge and want to focus your team around a specific problem that might require a shortcut to launching a minimum viable product or waiting for the organization-wide implementation of a solution.

8. Open space technology

Open space technology- developed by Harrison Owen – creates a space where large groups are invited to take ownership of their problem solving and lead individual sessions. Open space technology is a great format when you have a great deal of expertise and insight in the room and want to allow for different takes and approaches on a particular theme or problem you need to be solved.

Start by bringing your participants together to align around a central theme and focus their efforts. Explain the ground rules to help guide the problem-solving process and then invite members to identify any issue connecting to the central theme that they are interested in and are prepared to take responsibility for.

Once participants have decided on their approach to the core theme, they write their issue on a piece of paper, announce it to the group, pick a session time and place, and post the paper on the wall. As the wall fills up with sessions, the group is then invited to join the sessions that interest them the most and which they can contribute to, then you’re ready to begin!

Everyone joins the problem-solving group they’ve signed up to, record the discussion and if appropriate, findings can then be shared with the rest of the group afterward.

Open Space Technology   #action plan   #idea generation   #problem solving   #issue analysis   #large group   #online   #remote-friendly   Open Space is a methodology for large groups to create their agenda discerning important topics for discussion, suitable for conferences, community gatherings and whole system facilitation

Techniques to identify and analyze problems

Using a problem-solving method to help a team identify and analyze a problem can be a quick and effective addition to any workshop or meeting.

While further actions are always necessary, you can generate momentum and alignment easily, and these activities are a great place to get started.

We’ve put together this list of techniques to help you and your team with problem identification, analysis, and discussion that sets the foundation for developing effective solutions.

Let’s take a look!

• The Creativity Dice
• Fishbone Analysis
• Problem Tree
• SWOT Analysis
• Agreement-Certainty Matrix
• The Journalistic Six
• LEGO Challenge
• What, So What, Now What?
• Journalists

Individual and group perspectives are incredibly important, but what happens if people are set in their minds and need a change of perspective in order to approach a problem more effectively?

Flip It is a method we love because it is both simple to understand and run, and allows groups to understand how their perspectives and biases are formed. 

Participants in Flip It are first invited to consider concerns, issues, or problems from a perspective of fear and write them on a flip chart. Then, the group is asked to consider those same issues from a perspective of hope and flip their understanding.  

No problem and solution is free from existing bias and by changing perspectives with Flip It, you can then develop a problem solving model quickly and effectively.

Flip It!   #gamestorming   #problem solving   #action   Often, a change in a problem or situation comes simply from a change in our perspectives. Flip It! is a quick game designed to show players that perspectives are made, not born.

10. The Creativity Dice

One of the most useful problem solving skills you can teach your team is of approaching challenges with creativity, flexibility, and openness. Games like The Creativity Dice allow teams to overcome the potential hurdle of too much linear thinking and approach the process with a sense of fun and speed. 

In The Creativity Dice, participants are organized around a topic and roll a dice to determine what they will work on for a period of 3 minutes at a time. They might roll a 3 and work on investigating factual information on the chosen topic. They might roll a 1 and work on identifying the specific goals, standards, or criteria for the session.

Encouraging rapid work and iteration while asking participants to be flexible are great skills to cultivate. Having a stage for idea incubation in this game is also important. Moments of pause can help ensure the ideas that are put forward are the most suitable. 

The Creativity Dice   #creativity   #problem solving   #thiagi   #issue analysis   Too much linear thinking is hazardous to creative problem solving. To be creative, you should approach the problem (or the opportunity) from different points of view. You should leave a thought hanging in mid-air and move to another. This skipping around prevents premature closure and lets your brain incubate one line of thought while you consciously pursue another.

11. Fishbone Analysis

Organizational or team challenges are rarely simple, and it’s important to remember that one problem can be an indication of something that goes deeper and may require further consideration to be solved.

Fishbone Analysis helps groups to dig deeper and understand the origins of a problem. It’s a great example of a root cause analysis method that is simple for everyone on a team to get their head around. 

Participants in this activity are asked to annotate a diagram of a fish, first adding the problem or issue to be worked on at the head of a fish before then brainstorming the root causes of the problem and adding them as bones on the fish. 

Using abstractions such as a diagram of a fish can really help a team break out of their regular thinking and develop a creative approach.

Fishbone Analysis   #problem solving   ##root cause analysis   #decision making   #online facilitation   A process to help identify and understand the origins of problems, issues or observations.

12. Problem Tree 

Encouraging visual thinking can be an essential part of many strategies. By simply reframing and clarifying problems, a group can move towards developing a problem solving model that works for them. 

In Problem Tree, groups are asked to first brainstorm a list of problems – these can be design problems, team problems or larger business problems – and then organize them into a hierarchy. The hierarchy could be from most important to least important or abstract to practical, though the key thing with problem solving games that involve this aspect is that your group has some way of managing and sorting all the issues that are raised.

Once you have a list of problems that need to be solved and have organized them accordingly, you’re then well-positioned for the next problem solving steps.

Problem tree   #define intentions   #create   #design   #issue analysis   A problem tree is a tool to clarify the hierarchy of problems addressed by the team within a design project; it represents high level problems or related sublevel problems.

13. SWOT Analysis

Chances are you’ve heard of the SWOT Analysis before. This problem-solving method focuses on identifying strengths, weaknesses, opportunities, and threats is a tried and tested method for both individuals and teams.

Start by creating a desired end state or outcome and bare this in mind – any process solving model is made more effective by knowing what you are moving towards. Create a quadrant made up of the four categories of a SWOT analysis and ask participants to generate ideas based on each of those quadrants.

Once you have those ideas assembled in their quadrants, cluster them together based on their affinity with other ideas. These clusters are then used to facilitate group conversations and move things forward. 

SWOT analysis   #gamestorming   #problem solving   #action   #meeting facilitation   The SWOT Analysis is a long-standing technique of looking at what we have, with respect to the desired end state, as well as what we could improve on. It gives us an opportunity to gauge approaching opportunities and dangers, and assess the seriousness of the conditions that affect our future. When we understand those conditions, we can influence what comes next.

14. Agreement-Certainty Matrix

Not every problem-solving approach is right for every challenge, and deciding on the right method for the challenge at hand is a key part of being an effective team.

The Agreement Certainty matrix helps teams align on the nature of the challenges facing them. By sorting problems from simple to chaotic, your team can understand what methods are suitable for each problem and what they can do to ensure effective results. 

If you are already using Liberating Structures techniques as part of your problem-solving strategy, the Agreement-Certainty Matrix can be an invaluable addition to your process. We’ve found it particularly if you are having issues with recurring problems in your organization and want to go deeper in understanding the root cause. 

Agreement-Certainty Matrix   #issue analysis   #liberating structures   #problem solving   You can help individuals or groups avoid the frequent mistake of trying to solve a problem with methods that are not adapted to the nature of their challenge. The combination of two questions makes it possible to easily sort challenges into four categories: simple, complicated, complex , and chaotic .  A problem is simple when it can be solved reliably with practices that are easy to duplicate.  It is complicated when experts are required to devise a sophisticated solution that will yield the desired results predictably.  A problem is complex when there are several valid ways to proceed but outcomes are not predictable in detail.  Chaotic is when the context is too turbulent to identify a path forward.  A loose analogy may be used to describe these differences: simple is like following a recipe, complicated like sending a rocket to the moon, complex like raising a child, and chaotic is like the game “Pin the Tail on the Donkey.”  The Liberating Structures Matching Matrix in Chapter 5 can be used as the first step to clarify the nature of a challenge and avoid the mismatches between problems and solutions that are frequently at the root of chronic, recurring problems.

Organizing and charting a team’s progress can be important in ensuring its success. SQUID (Sequential Question and Insight Diagram) is a great model that allows a team to effectively switch between giving questions and answers and develop the skills they need to stay on track throughout the process. 

Begin with two different colored sticky notes – one for questions and one for answers – and with your central topic (the head of the squid) on the board. Ask the group to first come up with a series of questions connected to their best guess of how to approach the topic. Ask the group to come up with answers to those questions, fix them to the board and connect them with a line. After some discussion, go back to question mode by responding to the generated answers or other points on the board.

It’s rewarding to see a diagram grow throughout the exercise, and a completed SQUID can provide a visual resource for future effort and as an example for other teams.

SQUID   #gamestorming   #project planning   #issue analysis   #problem solving   When exploring an information space, it’s important for a group to know where they are at any given time. By using SQUID, a group charts out the territory as they go and can navigate accordingly. SQUID stands for Sequential Question and Insight Diagram.

16. Speed Boat

To continue with our nautical theme, Speed Boat is a short and sweet activity that can help a team quickly identify what employees, clients or service users might have a problem with and analyze what might be standing in the way of achieving a solution.

Methods that allow for a group to make observations, have insights and obtain those eureka moments quickly are invaluable when trying to solve complex problems.

In Speed Boat, the approach is to first consider what anchors and challenges might be holding an organization (or boat) back. Bonus points if you are able to identify any sharks in the water and develop ideas that can also deal with competitors!   

Speed Boat   #gamestorming   #problem solving   #action   Speedboat is a short and sweet way to identify what your employees or clients don’t like about your product/service or what’s standing in the way of a desired goal.

17. The Journalistic Six

Some of the most effective ways of solving problems is by encouraging teams to be more inclusive and diverse in their thinking.

Based on the six key questions journalism students are taught to answer in articles and news stories, The Journalistic Six helps create teams to see the whole picture. By using who, what, when, where, why, and how to facilitate the conversation and encourage creative thinking, your team can make sure that the problem identification and problem analysis stages of the are covered exhaustively and thoughtfully. Reporter’s notebook and dictaphone optional.

The Journalistic Six – Who What When Where Why How   #idea generation   #issue analysis   #problem solving   #online   #creative thinking   #remote-friendly   A questioning method for generating, explaining, investigating ideas.

18. LEGO Challenge

Now for an activity that is a little out of the (toy) box. LEGO Serious Play is a facilitation methodology that can be used to improve creative thinking and problem-solving skills. 

The LEGO Challenge includes giving each member of the team an assignment that is hidden from the rest of the group while they create a structure without speaking.

What the LEGO challenge brings to the table is a fun working example of working with stakeholders who might not be on the same page to solve problems. Also, it’s LEGO! Who doesn’t love LEGO! 

LEGO Challenge   #hyperisland   #team   A team-building activity in which groups must work together to build a structure out of LEGO, but each individual has a secret “assignment” which makes the collaborative process more challenging. It emphasizes group communication, leadership dynamics, conflict, cooperation, patience and problem solving strategy.

19. What, So What, Now What?

If not carefully managed, the problem identification and problem analysis stages of the problem-solving process can actually create more problems and misunderstandings.

The What, So What, Now What? problem-solving activity is designed to help collect insights and move forward while also eliminating the possibility of disagreement when it comes to identifying, clarifying, and analyzing organizational or work problems. 

Facilitation is all about bringing groups together so that might work on a shared goal and the best problem-solving strategies ensure that teams are aligned in purpose, if not initially in opinion or insight.

Throughout the three steps of this game, you give everyone on a team to reflect on a problem by asking what happened, why it is important, and what actions should then be taken. 

This can be a great activity for bringing our individual perceptions about a problem or challenge and contextualizing it in a larger group setting. This is one of the most important problem-solving skills you can bring to your organization.

W³ – What, So What, Now What?   #issue analysis   #innovation   #liberating structures   You can help groups reflect on a shared experience in a way that builds understanding and spurs coordinated action while avoiding unproductive conflict. It is possible for every voice to be heard while simultaneously sifting for insights and shaping new direction. Progressing in stages makes this practical—from collecting facts about What Happened to making sense of these facts with So What and finally to what actions logically follow with Now What . The shared progression eliminates most of the misunderstandings that otherwise fuel disagreements about what to do. Voila!

20. Journalists  

Problem analysis can be one of the most important and decisive stages of all problem-solving tools. Sometimes, a team can become bogged down in the details and are unable to move forward.

Journalists is an activity that can avoid a group from getting stuck in the problem identification or problem analysis stages of the process.

In Journalists, the group is invited to draft the front page of a fictional newspaper and figure out what stories deserve to be on the cover and what headlines those stories will have. By reframing how your problems and challenges are approached, you can help a team move productively through the process and be better prepared for the steps to follow.

Journalists   #vision   #big picture   #issue analysis   #remote-friendly   This is an exercise to use when the group gets stuck in details and struggles to see the big picture. Also good for defining a vision.

Problem-solving techniques for developing solutions 

The success of any problem-solving process can be measured by the solutions it produces. After you’ve defined the issue, explored existing ideas, and ideated, it’s time to narrow down to the correct solution.

Use these problem-solving techniques when you want to help your team find consensus, compare possible solutions, and move towards taking action on a particular problem.

• Improved Solutions
• Four-Step Sketch
• 15% Solutions
• How-Now-Wow matrix
• Impact Effort Matrix

21. Mindspin  

Brainstorming is part of the bread and butter of the problem-solving process and all problem-solving strategies benefit from getting ideas out and challenging a team to generate solutions quickly. 

With Mindspin, participants are encouraged not only to generate ideas but to do so under time constraints and by slamming down cards and passing them on. By doing multiple rounds, your team can begin with a free generation of possible solutions before moving on to developing those solutions and encouraging further ideation. 

This is one of our favorite problem-solving activities and can be great for keeping the energy up throughout the workshop. Remember the importance of helping people become engaged in the process – energizing problem-solving techniques like Mindspin can help ensure your team stays engaged and happy, even when the problems they’re coming together to solve are complex. 

MindSpin   #teampedia   #idea generation   #problem solving   #action   A fast and loud method to enhance brainstorming within a team. Since this activity has more than round ideas that are repetitive can be ruled out leaving more creative and innovative answers to the challenge.

22. Improved Solutions

After a team has successfully identified a problem and come up with a few solutions, it can be tempting to call the work of the problem-solving process complete. That said, the first solution is not necessarily the best, and by including a further review and reflection activity into your problem-solving model, you can ensure your group reaches the best possible result. 

One of a number of problem-solving games from Thiagi Group, Improved Solutions helps you go the extra mile and develop suggested solutions with close consideration and peer review. By supporting the discussion of several problems at once and by shifting team roles throughout, this problem-solving technique is a dynamic way of finding the best solution. 

Improved Solutions   #creativity   #thiagi   #problem solving   #action   #team   You can improve any solution by objectively reviewing its strengths and weaknesses and making suitable adjustments. In this creativity framegame, you improve the solutions to several problems. To maintain objective detachment, you deal with a different problem during each of six rounds and assume different roles (problem owner, consultant, basher, booster, enhancer, and evaluator) during each round. At the conclusion of the activity, each player ends up with two solutions to her problem.

23. Four Step Sketch

Creative thinking and visual ideation does not need to be confined to the opening stages of your problem-solving strategies. Exercises that include sketching and prototyping on paper can be effective at the solution finding and development stage of the process, and can be great for keeping a team engaged. 

By going from simple notes to a crazy 8s round that involves rapidly sketching 8 variations on their ideas before then producing a final solution sketch, the group is able to iterate quickly and visually. Problem-solving techniques like Four-Step Sketch are great if you have a group of different thinkers and want to change things up from a more textual or discussion-based approach.

Four-Step Sketch   #design sprint   #innovation   #idea generation   #remote-friendly   The four-step sketch is an exercise that helps people to create well-formed concepts through a structured process that includes: Review key information Start design work on paper,  Consider multiple variations , Create a detailed solution . This exercise is preceded by a set of other activities allowing the group to clarify the challenge they want to solve. See how the Four Step Sketch exercise fits into a Design Sprint

24. 15% Solutions

Some problems are simpler than others and with the right problem-solving activities, you can empower people to take immediate actions that can help create organizational change. 

Part of the liberating structures toolkit, 15% solutions is a problem-solving technique that focuses on finding and implementing solutions quickly. A process of iterating and making small changes quickly can help generate momentum and an appetite for solving complex problems.

Problem-solving strategies can live and die on whether people are onboard. Getting some quick wins is a great way of getting people behind the process.   

It can be extremely empowering for a team to realize that problem-solving techniques can be deployed quickly and easily and delineate between things they can positively impact and those things they cannot change. 

15% Solutions   #action   #liberating structures   #remote-friendly   You can reveal the actions, however small, that everyone can do immediately. At a minimum, these will create momentum, and that may make a BIG difference.  15% Solutions show that there is no reason to wait around, feel powerless, or fearful. They help people pick it up a level. They get individuals and the group to focus on what is within their discretion instead of what they cannot change.  With a very simple question, you can flip the conversation to what can be done and find solutions to big problems that are often distributed widely in places not known in advance. Shifting a few grains of sand may trigger a landslide and change the whole landscape.

25. How-Now-Wow Matrix

The problem-solving process is often creative, as complex problems usually require a change of thinking and creative response in order to find the best solutions. While it’s common for the first stages to encourage creative thinking, groups can often gravitate to familiar solutions when it comes to the end of the process. 

When selecting solutions, you don’t want to lose your creative energy! The How-Now-Wow Matrix from Gamestorming is a great problem-solving activity that enables a group to stay creative and think out of the box when it comes to selecting the right solution for a given problem.

Problem-solving techniques that encourage creative thinking and the ideation and selection of new solutions can be the most effective in organisational change. Give the How-Now-Wow Matrix a go, and not just for how pleasant it is to say out loud. 

How-Now-Wow Matrix   #gamestorming   #idea generation   #remote-friendly   When people want to develop new ideas, they most often think out of the box in the brainstorming or divergent phase. However, when it comes to convergence, people often end up picking ideas that are most familiar to them. This is called a ‘creative paradox’ or a ‘creadox’. The How-Now-Wow matrix is an idea selection tool that breaks the creadox by forcing people to weigh each idea on 2 parameters.

26. Impact and Effort Matrix

All problem-solving techniques hope to not only find solutions to a given problem or challenge but to find the best solution. When it comes to finding a solution, groups are invited to put on their decision-making hats and really think about how a proposed idea would work in practice. 

The Impact and Effort Matrix is one of the problem-solving techniques that fall into this camp, empowering participants to first generate ideas and then categorize them into a 2×2 matrix based on impact and effort.

Activities that invite critical thinking while remaining simple are invaluable. Use the Impact and Effort Matrix to move from ideation and towards evaluating potential solutions before then committing to them. 

Impact and Effort Matrix   #gamestorming   #decision making   #action   #remote-friendly   In this decision-making exercise, possible actions are mapped based on two factors: effort required to implement and potential impact. Categorizing ideas along these lines is a useful technique in decision making, as it obliges contributors to balance and evaluate suggested actions before committing to them.

27. Dotmocracy

If you’ve followed each of the problem-solving steps with your group successfully, you should move towards the end of your process with heaps of possible solutions developed with a specific problem in mind. But how do you help a group go from ideation to putting a solution into action? 

Dotmocracy – or Dot Voting -is a tried and tested method of helping a team in the problem-solving process make decisions and put actions in place with a degree of oversight and consensus. 

One of the problem-solving techniques that should be in every facilitator’s toolbox, Dot Voting is fast and effective and can help identify the most popular and best solutions and help bring a group to a decision effectively. 

Dotmocracy   #action   #decision making   #group prioritization   #hyperisland   #remote-friendly   Dotmocracy is a simple method for group prioritization or decision-making. It is not an activity on its own, but a method to use in processes where prioritization or decision-making is the aim. The method supports a group to quickly see which options are most popular or relevant. The options or ideas are written on post-its and stuck up on a wall for the whole group to see. Each person votes for the options they think are the strongest, and that information is used to inform a decision.

All facilitators know that warm-ups and icebreakers are useful for any workshop or group process. Problem-solving workshops are no different.

Use these problem-solving techniques to warm up a group and prepare them for the rest of the process. Activating your group by tapping into some of the top problem-solving skills can be one of the best ways to see great outcomes from your session.

• Check-in/Check-out
• Doodling Together
• Show and Tell
• Constellations
• Draw a Tree

28. Check-in / Check-out

Solid processes are planned from beginning to end, and the best facilitators know that setting the tone and establishing a safe, open environment can be integral to a successful problem-solving process.

Check-in / Check-out is a great way to begin and/or bookend a problem-solving workshop. Checking in to a session emphasizes that everyone will be seen, heard, and expected to contribute. 

If you are running a series of meetings, setting a consistent pattern of checking in and checking out can really help your team get into a groove. We recommend this opening-closing activity for small to medium-sized groups though it can work with large groups if they’re disciplined!

Check-in / Check-out   #team   #opening   #closing   #hyperisland   #remote-friendly   Either checking-in or checking-out is a simple way for a team to open or close a process, symbolically and in a collaborative way. Checking-in/out invites each member in a group to be present, seen and heard, and to express a reflection or a feeling. Checking-in emphasizes presence, focus and group commitment; checking-out emphasizes reflection and symbolic closure.

29. Doodling Together  

Thinking creatively and not being afraid to make suggestions are important problem-solving skills for any group or team, and warming up by encouraging these behaviors is a great way to start. 

Doodling Together is one of our favorite creative ice breaker games – it’s quick, effective, and fun and can make all following problem-solving steps easier by encouraging a group to collaborate visually. By passing cards and adding additional items as they go, the workshop group gets into a groove of co-creation and idea development that is crucial to finding solutions to problems. 

Doodling Together   #collaboration   #creativity   #teamwork   #fun   #team   #visual methods   #energiser   #icebreaker   #remote-friendly   Create wild, weird and often funny postcards together & establish a group’s creative confidence.

30. Show and Tell

You might remember some version of Show and Tell from being a kid in school and it’s a great problem-solving activity to kick off a session.

Asking participants to prepare a little something before a workshop by bringing an object for show and tell can help them warm up before the session has even begun! Games that include a physical object can also help encourage early engagement before moving onto more big-picture thinking.

By asking your participants to tell stories about why they chose to bring a particular item to the group, you can help teams see things from new perspectives and see both differences and similarities in the way they approach a topic. Great groundwork for approaching a problem-solving process as a team! 

Show and Tell   #gamestorming   #action   #opening   #meeting facilitation   Show and Tell taps into the power of metaphors to reveal players’ underlying assumptions and associations around a topic The aim of the game is to get a deeper understanding of stakeholders’ perspectives on anything—a new project, an organizational restructuring, a shift in the company’s vision or team dynamic.

31. Constellations

Who doesn’t love stars? Constellations is a great warm-up activity for any workshop as it gets people up off their feet, energized, and ready to engage in new ways with established topics. It’s also great for showing existing beliefs, biases, and patterns that can come into play as part of your session.

Using warm-up games that help build trust and connection while also allowing for non-verbal responses can be great for easing people into the problem-solving process and encouraging engagement from everyone in the group. Constellations is great in large spaces that allow for movement and is definitely a practical exercise to allow the group to see patterns that are otherwise invisible. 

Constellations   #trust   #connection   #opening   #coaching   #patterns   #system   Individuals express their response to a statement or idea by standing closer or further from a central object. Used with teams to reveal system, hidden patterns, perspectives.

32. Draw a Tree

Problem-solving games that help raise group awareness through a central, unifying metaphor can be effective ways to warm-up a group in any problem-solving model.

Draw a Tree is a simple warm-up activity you can use in any group and which can provide a quick jolt of energy. Start by asking your participants to draw a tree in just 45 seconds – they can choose whether it will be abstract or realistic. 

Once the timer is up, ask the group how many people included the roots of the tree and use this as a means to discuss how we can ignore important parts of any system simply because they are not visible.

All problem-solving strategies are made more effective by thinking of problems critically and by exposing things that may not normally come to light. Warm-up games like Draw a Tree are great in that they quickly demonstrate some key problem-solving skills in an accessible and effective way.

Draw a Tree   #thiagi   #opening   #perspectives   #remote-friendly   With this game you can raise awarness about being more mindful, and aware of the environment we live in.

Each step of the problem-solving workshop benefits from an intelligent deployment of activities, games, and techniques. Bringing your session to an effective close helps ensure that solutions are followed through on and that you also celebrate what has been achieved.

Here are some problem-solving activities you can use to effectively close a workshop or meeting and ensure the great work you’ve done can continue afterward.

• One Breath Feedback
• Who What When Matrix
• Response Cards

How do I conclude a problem-solving process?

All good things must come to an end. With the bulk of the work done, it can be tempting to conclude your workshop swiftly and without a moment to debrief and align. This can be problematic in that it doesn’t allow your team to fully process the results or reflect on the process.

At the end of an effective session, your team will have gone through a process that, while productive, can be exhausting. It’s important to give your group a moment to take a breath, ensure that they are clear on future actions, and provide short feedback before leaving the space. 

The primary purpose of any problem-solving method is to generate solutions and then implement them. Be sure to take the opportunity to ensure everyone is aligned and ready to effectively implement the solutions you produced in the workshop.

Remember that every process can be improved and by giving a short moment to collect feedback in the session, you can further refine your problem-solving methods and see further success in the future too.

33. One Breath Feedback

Maintaining attention and focus during the closing stages of a problem-solving workshop can be tricky and so being concise when giving feedback can be important. It’s easy to incur “death by feedback” should some team members go on for too long sharing their perspectives in a quick feedback round. 

One Breath Feedback is a great closing activity for workshops. You give everyone an opportunity to provide feedback on what they’ve done but only in the space of a single breath. This keeps feedback short and to the point and means that everyone is encouraged to provide the most important piece of feedback to them. 

One breath feedback   #closing   #feedback   #action   This is a feedback round in just one breath that excels in maintaining attention: each participants is able to speak during just one breath … for most people that’s around 20 to 25 seconds … unless of course you’ve been a deep sea diver in which case you’ll be able to do it for longer.

34. Who What When Matrix 

Matrices feature as part of many effective problem-solving strategies and with good reason. They are easily recognizable, simple to use, and generate results.

The Who What When Matrix is a great tool to use when closing your problem-solving session by attributing a who, what and when to the actions and solutions you have decided upon. The resulting matrix is a simple, easy-to-follow way of ensuring your team can move forward. 

Great solutions can’t be enacted without action and ownership. Your problem-solving process should include a stage for allocating tasks to individuals or teams and creating a realistic timeframe for those solutions to be implemented or checked out. Use this method to keep the solution implementation process clear and simple for all involved. 

Who/What/When Matrix   #gamestorming   #action   #project planning   With Who/What/When matrix, you can connect people with clear actions they have defined and have committed to.

35. Response cards

Group discussion can comprise the bulk of most problem-solving activities and by the end of the process, you might find that your team is talked out! 

Providing a means for your team to give feedback with short written notes can ensure everyone is head and can contribute without the need to stand up and talk. Depending on the needs of the group, giving an alternative can help ensure everyone can contribute to your problem-solving model in the way that makes the most sense for them.

Response Cards is a great way to close a workshop if you are looking for a gentle warm-down and want to get some swift discussion around some of the feedback that is raised. 

Response Cards   #debriefing   #closing   #structured sharing   #questions and answers   #thiagi   #action   It can be hard to involve everyone during a closing of a session. Some might stay in the background or get unheard because of louder participants. However, with the use of Response Cards, everyone will be involved in providing feedback or clarify questions at the end of a session.

Save time and effort discovering the right solutions

A structured problem solving process is a surefire way of solving tough problems, discovering creative solutions and driving organizational change. But how can you design for successful outcomes?

With SessionLab, it’s easy to design engaging workshops that deliver results. Drag, drop and reorder blocks  to build your agenda. When you make changes or update your agenda, your session  timing   adjusts automatically , saving you time on manual adjustments.

Collaborating with stakeholders or clients? Share your agenda with a single click and collaborate in real-time. No more sending documents back and forth over email.

Explore  how to use SessionLab  to design effective problem solving workshops or  watch this five minute video  to see the planner in action!

Over to you

The problem-solving process can often be as complicated and multifaceted as the problems they are set-up to solve. With the right problem-solving techniques and a mix of creative exercises designed to guide discussion and generate purposeful ideas, we hope we’ve given you the tools to find the best solutions as simply and easily as possible.

Is there a problem-solving technique that you are missing here? Do you have a favorite activity or method you use when facilitating? Let us know in the comments below, we’d love to hear from you! 

thank you very much for these excellent techniques

Certainly wonderful article, very detailed. Shared!

Your list of techniques for problem solving can be helpfully extended by adding TRIZ to the list of techniques. TRIZ has 40 problem solving techniques derived from methods inventros and patent holders used to get new patents. About 10-12 are general approaches. many organization sponsor classes in TRIZ that are used to solve business problems or general organiztational problems. You can take a look at TRIZ and dwonload a free internet booklet to see if you feel it shound be included per your selection process.

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Top 15 Problem-Solving Activities for Your Team to Master

May 27, 2022 - 10 min read

Some people see problems as roadblocks, others see them as opportunities! Problem-solving activities are a great way to get to know how members of your team work, both individually and together. It’s important to teach your team strategies to help them quickly overcome obstacles in the way of achieving project goals.

In this article, you’ll explore 15 problem-solving activities designed to enhance collaboration and creativity. Additionally, if you want to discuss the insights and outcomes with your team after the activities, you can use Wrike’s actionable meeting notes template. This template allows you to record meeting discussions, assign action items, and ensure that everyone is on the same page.

The importance of problem-solving skills in today’s workplace

According to a 2019  report by McKinsey , soft skills are increasingly important in today's world — and problem-solving is the top area in which skills are lacking. A company or team’s success weighs heavily on the willingness of managers to help employees improve their problem-solving abilities. Team building activities targeting focus areas like communication and collaboration, adaptability, or strengthening decision-making techniques help.

All problem-solving processes start with identifying the problem. Next, the team must assess potential courses of action and choose the best way to tackle the problem. This requires a deep understanding of your team and its core strengths. A problem-solving exercise or game helps identify those strengths and builds problem-solving skills and strategies while having fun with your team.

Problem-solving games aren't for just any team. Participants must have an open mind and accept all ideas and solutions . They must also have an Agile mindset and embrace different structures, planning, and processes. Problems usually arise when we least expect them, so there's no better way to prepare than to encourage agility and flexibility.

Another aspect to keep in mind when engaging in problem-solving games and activities: There are no winners or losers. Sure, some games might end with a single winner, but the true goal of these exercises is to learn how to work together as a team to develop an Agile mindset. The winning team of each game should share their strategies and thought processes at the end of the exercise to help everyone learn.

Here’s a list of fun problem-solving activity examples to try with your team. From blindfolds to raw eggs, these problem-solving, team-building activities will have your team solving problems faster than Scooby and the gang.

Classic team-building, problem-solving activities

1. a shrinking vessel.

Helps with: Adaptability

Why adaptability is important for problem-solving: Adaptability is highly associated with cognitive diversity, which helps teams solve problems faster , according to the Harvard Business Review. Innovation and disruption are happening faster than ever before . People, teams, and organizations that can adapt will come out on top.

What you’ll need:

• A rope or string

Instructions:

1. Using the rope, make a shape on the floor everyone can fit into.

2. Slowly shrink the space over 10-15 minutes.

3. Work together to figure out how to keep everyone within the shrinking boundaries.

2. Marshmallow Spaghetti Tower

Helps with: Collaboration

Why collaboration is important for problem-solving: “Collectively, we can be more insightful, more intelligent than we can possibly be individually,” writes Peter Senge in The Fifth Discipline . We can solve problems better as a team than we can alone, which means developing your team’s collaboration skills will lead to better problem-solving outcomes.

What you’ll need (per team):

• 20 sticks of uncooked spaghetti
• 1 roll of masking tape
• 1 yard of string
• 1 marshmallow

1. The goal of this exercise is to see which team can use the materials provided to build the tallest tower within an allotted time period. The tower must be able to stand on its own.

2. To make this exercise more challenging, try adding a marshmallow to the top of the tower. This team problem-solving exercise helps people think on their toes while building camaraderie and leadership.

3. Egg Drop

Helps with: Collaboration, decision-making

Why decision-making is important for problem-solving: Making decisions isn’t easy , but indecision leads to team paralysis, stagnant thinking, and unsolved problems. Decision-making activities help your team practice making quick, effective choices. Train your team’s decision-making muscles and they will become more adept at problem-solving.

• A carton of eggs
• Basic construction materials such as newspapers, straws, tape, plastic wrap, balloons, rubber bands, popsicle sticks, etc., tarp, or drop cloth
• A parking lot, or some other place you don’t mind getting messy!

1. Each team gets an egg and must select from the construction materials.

2. Give everyone 20-30 minutes to construct a carrier for the egg and protect it from breaking.

3. Drop each egg carrier off a ledge (i.e. over a balcony) and see whose carrier protects the egg from breaking.

4. If multiple eggs survive, keep increasing the height until only one egg is left.

4. Stranded

Helps with: Communication, decision-making

Why communication is important for problem-solving: More employees work remotely than ever before. Good communication skills are vital to solving problems across  virtual teams . Working on communication skills while your team is together will help them solve problems more effectively when they’re apart.

Here's the setting: Your team has been stranded in the office. The doors are locked, and knocking down the doors or breaking the windows is not an option. Give your team 30 minutes to decide on ten items in the office they need for survival and rank them in order of importance. The goal of the game is to have everyone agree on the ten items and their rankings in 30 minutes.

Creative problem-solving activities

Helps with: Communication

What you'll need:

1. Divide everyone into small teams of two or more.

2. Select an overseer who isn't on a team to build a random structure using Lego building blocks within ten minutes.

3. The other teams must replicate the structure exactly (including size and color) within 15 minutes. However, only one member from each group may look at the original structure. They must figure out how to communicate the size, color, and shape of the original structure to their team.

4. If this is too easy, add a rule that the member who can see the original structure can't touch the new structure.

• A lockable room
• 5-10 puzzles or clues (depending on how much time you want to spend on the game)

1. The goal of this exercise is to solve the clues, find the key, and escape a locked room within the time allotted.

2. Hide the key and a list of clues around the room.

3. Gather the team into the empty room and "lock" the door.

4. Give them 30 minutes to an hour to find the key using the clues hidden around the room.

7. Frostbite

Helps with: Decision-making, adaptability

• A blindfold
• 1 packet of construction materials (such as card stock, toothpicks, rubber bands, and sticky notes) for each team
• An electric fan

Instructions:  Your employees are Arctic explorers adventuring across an icy tundra! Separate them into teams of four or five and have them select a leader to guide their exploration. Each team must build a shelter from the materials provided before the storm hits in 30 minutes. However, both the team leader’s hands have frostbite, so they can’t physically help construct the shelter, and the rest of the team has snow blindness and is unable to see. When the 30 minutes is up, turn on the fan and see which shelter can withstand the high winds of the storm.

8. Minefield

• An empty room or hallway
• A collection of common office items

1. Place the items (boxes, chairs, water bottles, bags, etc.) around the room so there's no clear path from one end of the room to the other.

2. Divide your team into pairs and blindfold one person on the team.

3. The other must verbally guide that person from one end of the room to the other, avoiding the "mines."

4. The partner who is not blindfolded can't touch the other.

5. If you want to make the activity more challenging, have all the pairs go simultaneously so teams must find ways to strategically communicate with each other.

9. Blind Formations

1. Have the group put on blindfolds and form a large circle.

2. Tie two ends of a rope together and lay it in a circle in the middle of the group, close enough so each person can reach down and touch it.

3. Instruct the group to communicate to create a shape with the rope — a square, triangle, rectangle, etc.

4. If you have a very large group, divide them into teams and provide a rope for each team. Let them compete to see who forms a particular shape quickest.

Quick and easy problem-solving activities

10. line up blind.

1. Blindfold everyone and whisper a number to each person, beginning with one.

2. Tell them to line up in numerical order without talking.

3. Instead of giving them a number, you could also have them line up numerically by height, age, birthday, etc.

11. Reverse Pyramid

Helps with: Adaptability, collaboration

1. Have everyone stand in a pyramid shape, horizontally.

2. Ask them to flip the base and the apex of the pyramid moving only three people.

3. This quick exercise works best when smaller groups compete to see who can reverse the pyramid the fastest.

12. Move It!

• Chalk, rope, tape, or paper (something to mark a space)

1. Divide your group into two teams and line them up front to back, facing each other.

2. Using the chalk, tape, rope, or paper (depending on the playing surface), mark a square space for each person to stand on. Leave one extra empty space between the two facing rows.

3. The goal is for the two facing lines of players to switch places.

4. Place these restrictions on movement:

• Only one person may move at a time.
• A person may not move around anyone facing the same direction.
• No one may not move backward.
• A person may not move around more than one person on the other team at a time.

13. Human Knot

1. Have everyone stand in a circle, and ask each person to hold hands with two people who aren’t directly next to them.

2. When everyone is tangled together, ask them to untangle the knot and form a perfect circle — without letting go of anyone's hand.

Our last two problem-solving activities work best when dealing with an actual problem:

14. Dumbest Idea First

Helps with: Instant problem-solving

1. "Dumb" ideas are sometimes the best ideas. Ask everyone to think of the absolute dumbest possible solution to the problem at hand.

2. After you have a long list, look through it and see which ones might not be as dumb as you think.

3. Brainstorm your solutions in Wrike. It's free and everyone can start collaborating instantly!

15. What Would X Do

1. Have everyone pretend they're someone famous.

2. Each person must approach the problem as if they were their chosen famous person. What options would they consider? How would they handle it?

3. This allows everyone to consider solutions they might not have thought of originally.

Looking for more team-building and virtual meeting games? Check out these virtual icebreaker games or our  Ultimate Guide to Team Building Activities that Don't Suck.

Additional resources on problem-solving activities

• Problem-Solving Model : Looking for a model to provide a problem-solving structure? This detailed guide gives you the tools to quickly solve any problem.
• The Simplex Process:  Popularized by Min Basadur's book, The Power of Innovation , the Simplex Process provides training and techniques for each problem-solving stage. It helps frame problem-solving as a continuous cycle, rather than a “one and done” process.
• Fun Problem-Solving Activities and Games : Looking for more ideas? Check out this list of interesting and creative problem-solving activities for adults and kids!
• The Secret to Better Problem-Solving:  This article provides tips, use cases, and fresh examples to help you become a whiz at solving the toughest problems.

How to organize problem-solving activities with Wrike

If you want to make problem-solving activities more effective, consider using team collaboration software such as Wrike. 

Wrike’s pre-built actionable meeting notes template helps you keep track of meeting discussions, assign action items, and keep everyone in the loop. It’s an effective tool to streamline your problem-solving sessions and turn insights into real projects.

Brianna Hansen

Brianna is a former Content Marketing Manager of Wrike. When she’s not writing about collaboration and team building games, you’ll find her in the kitchen testing out the latest recipes, sharing her favorite wine with friends, or playing with her two cats.

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7 Teamwork Terrors and How to Conquer Them

Since the dawn of man, teamwork and cooperation has been the preferred method of getting things done. From the pyramids of Giza to the Golden Gate Bridge, we rely heavily on teams of engineers and architects to create such majestic masterpieces. However, where there is teamwork, there is work required to be a team. Too many voices and conflicting opinions can lead to a giant headache and bring productivity to a grinding halt. Throw in egos, politics, and laziness and you've got a recipe for disaster. Here are 7 barriers that harm the harmony of your team: 1. Anchoring Have you ever been part of a group brainstorming session where, once two or three ideas have been shared, new ideas stop flowing and the group sort of shuts down? That’s anchoring. Teams get mentally stuck on the first few ideas and stop thinking of new solutions. Avoid the anchoring trap with these 7 brainstorming tricks, including brain writing. Be sure to keep all types of workers in mind with team building exercises for remote workers, so everyone feels included in the creative conversation. 2. Groupthink This teamwork barrier occurs when a majority of the group conforms to one idea despite their own concerns and insights, perhaps due to laziness, fear of judgement, time limitations, or being subjected to peer pressure from other members of the group. Because this is another common brainstorming risk, techniques like Stepladder and Round Robin brainstorming encourage everyone in the group to share their thoughts before settling on a course of action. 3. Social Loafing "If I don't get around to it, then someone on my team will just do it for me." If you've said this to yourself, then you're guilty of social loafing. Don't pat your lazy self on the back quite yet, you might have just cost your team some valuable productivity! Social loafing is the act of putting in less effort for a team project than you would for a solo task. This forces other team members to pick up the slack and possibility grow to resent you. One way to avoid this is by breaking a project into individual tasks and holding each team member accountable for certain steps. See how Wrike can help you assign tasks and delegate big projects. 4. Unresolvable Conflict Even the most successful teams sometimes experience conflict due to differences in opinion, perspectives, and experiences. However, if there is no way to resolve the conflict, then conflict harms your project's outcome. Unresolvable conflict can be caused by unclear goals and expectations for the project at hand, so avoid it by clearly communicating goals with the team and helping everyone understand their role. 5. Confirmation Bias Confirmation bias is the tendency to only accept information or evidence that confirms your own preconceptions. This bias can quickly become a roadblock when trying to iron out team conflict or justify a decision, and it can potentially lead to the Halo/Horn Effect (see below) and compromise good decision-making. To ward off this bias, challenge your beliefs and play devil's advocate. The Six Thinking Hats technique can also help you see a different perspective on the issue. 6. Halo/Horn Effect The way you perceive an individual strongly affects how you interact with them. If they made a poor first impression, or an offhand comment rubbed you the wrong way, you may have a subconscious bias against them. When that individual voices an opinion, you might automatically be more critical than you normally would. This can work to the opposite effect too. When someone you like shares their opinion, you might have a tendency to agree. When making big team decisions, try to be aware of this bias and focus on the best outcome for the team. 7. Overconfidence Effect Your perceptions and experiences inevitably shape who you are — but they can also lead to subtle mental biases that result in flawed decision making. The Overconfidence Effect happens when you accept or reject an idea based purely off a hunch with no evidence to back you up. (In fact, studies show that entrepreneurs are more likely to fall for this mental fallacy, rejecting others' ideas because of the false belief that they know what's best.) Don't fall for this mental trap! Always research new information and seek objective evidence to combat confirmation bias (and hopefully learn something new as well). What other teamwork barriers have you experienced? We'd love to hear how you resolved your teamwork troubles in the comments!

13 Awesome Team-Building Games (Infographic)

Whether you want to do new hire orientation icebreakers or just bond your team closer together, check out our list of awesome team building games that you and your team will want to play over and over again.

6 Different Team Effectiveness Models to Understand Your Team Better

Understanding these 6 team effectiveness models can help you figure out which model to adopt for your own team. Or it may simply help shed light into what's working in your own group, and how to help improve what's lacking.

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Our tech has a climate problem: How we solve it

AI, EVs and satellites can help fight the climate crisis. But they, too, have an environmental cost. This hour, TED speakers examine how we can use each innovation without making the problem worse.

ChatGPT vs. the climate: The hidden environmental costs of AI

by  Manoush Zomorodi ,  James Delahoussaye ,  Sanaz Meshkinpour

Short-term loss for long-term gain? The ethical dilemma at the heart of EVs

by  Manoush Zomorodi ,  Matthew Cloutier ,  Sanaz Meshkinpour ,  Kirk Siegler

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The law firm Gowling WLG created an AI-powered tool to tackle brand infringement — it could be a game changer

• Gowling WLG specializes in brand protection, which is usually a laborious task.
• The firm uses a proprietary AI system called Saturn to identify trademark and brand infringement. 
• This article is part of " CXO AI Playbook " — straight talk from business leaders on how they're testing and using AI.

For "CXO AI Playbook," Business Insider takes a look at mini case studies about AI adoption across industries, company sizes, and technology DNA. We've asked each of the featured companies to tell us about the problems they're trying to solve with AI, who's making these decisions internally, and their vision for using AI in the future.

Gowling WLG is a multinational law firm headquartered in Ottawa, Canada, with more than 1,500 lawyers in 20 offices worldwide.

The firm was formed in 2016 after the merger of a Canadian company with a history dating back to 1887 and a UK-based law practice. One of the firm's specialties is brand protection, which involves tracking down and stopping infringements on businesses' trademarks, brands, or designs.

Situation analysis: What problem were they trying to solve?

Corporations need to protect their trademarks , but not all instances of infringement are equal, and different cases require different responses.

"Reputation is key for global brands, and businesses need to avoid the risk of negative PR that can come from pursuing smaller infringers or overzealous fans," John Coldham, a partner and the cohead of Gowling WLG's global trademarks, brands, and designs team, told Business Insider.

But that process is extremely labor intensive. "Traditionally, trainees, articling students, or new associates would search the internet looking for online infringers , submit individual takedown notices, and enter everything manually throughout the process," Coldham said. "It took forever and could only address a few transgressions at a time."

Speeding up the process and making it more efficient would help the firm scale its work. The company concluded that the best way to accelerate tasks would be through using AI — so it developed a system called Saturn.

Key staff and partners

The Saturn project was led by the Gowling WLG's trademarks, brands and, designs team and Khemi Salhan, a principal associate on the UK team.

The system was developed with a third-party provider that Gowling WLG declined to name. Now that it's live, the service is coordinated and overseen by Gowling WLG's intellectual-property lawyers.

AI in action

Coldham told BI the idea for Saturn came about after a Gowling WLG associate was appointed the brand-protection manager for the 2022 Commonwealth Games in Birmingham, England. "They saw directly from the client side how difficult, onerous, and expensive brand protection can be," Coldham said.

Saturn not only automates the process of searching for content infringement online but improves upon it by adding legal analysis and strategy to those results.

"It is a subscription product where the tech helps identify when clients' products and marks are being used illegally," Coldham said. Gowling WLG's lawyers can then advise a company on the best course of action after it's identified infringement.

The Saturn system can also scan the worldwide IP landscape and offer suggestions to owners of copyrights and trademarks about where to devote their time, effort, and money.

Did it work, and how did leaders know?

Coldham said early tests of the system have proven successful.

"The technology learns how to identify likely infringements of each brand better, leading to improved search results over time," he said. "It can perform global searches, provide reports, gap analysis, and issue takedowns centrally rather than one by one."

Beyond that, the system can also identify fake web shops , the infringement of domain names and brands on social media, and search for infringing and counterfeit products, Coldham said.

What's next?

Collaboration with clients is key to Saturn's future success, Coldham told BI. "As this is a recently launched service, we are working closely with clients to gather their feedback to implement new features," he said.

While implementing new features will be a work in progress, Coldham said Saturn has demonstrated its adaptability to integrate changes and improvements.

We want to hear from you. If you are interested in sharing your company's AI journey, email [email protected] .

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Biodegradable fabric might be the next best thing in clothing

Sustainable fabrics help the fashion industry rid itself of a global waste problem.

Every year Aarav Chavda goes scuba diving in the same Florida reefs. A former McKinsey analyst and mechanical engineer, Chavda has watched the corals blanch white over time, and he has noticed species dwindle— except the lionfish.

Local and federal officials near Atlantic and Caribbean waters have tried a number of methods to eradicate the lionfish, a gorgeously striped and spiny invasive species that has no predators in the region and eats many other fish. Chavda had a new idea: Make it fashion. Along with two other avid divers, Chavda founded a startup called Inversa and invented a process that transforms lionfish skin into a supple, attractive leather. Next, they added two other invasive species— Burmese pythons from the Florida Everglades and carp from the Mississippi River. They’ve achieved some real success: a number of brands, including Piper and Skye and Rex Shoes, have used their leathers for wallets, footballs, flip-flops, and a cool-looking python dagger and sheath .

The toxic impact of the fashion industry – meaning not high fashion brands, but the companies that make the materials that form our clothes, as well as the companies constructing the clothes – is well-known. Up to 4 percent of global climate emissions, according to a McKinsey report , and an unknown but substantial percent of global water pollution also derive from it. This is a baffling, often overwhelming problem. Humans require clothing to survive – plus, we love our clothes and derive deep meaning from how we present ourselves to the world.

“It’s two sides of the coin,” says Monica Buchan-Ng, a sustainability expert at the London College of Fashion’s Centre for Sustainable Fashion. “[Clothes] can be this incredible creative force of self-expression and identity. But also we know that the way the fashion system works at present, it’s just destruction after destruction.”

However, the sheer reach of the industry also makes it a tremendous potential tool for innovation and change, and a number of new fabrics are a crucial part of that change. So far, Chavda says, Inversa has removed 50,000 lionfish, burmese pythons, and carp. In a few years, he hopes to be removing tens of millions. “I’m bullish,” Chavda says, “because I think the consumer cares.”

Fashion addresses its sustainability problems

When asked about her favorite innovations in eco-friendly fashion, Julia Marsh, CEO of Sway, a company that makes a seaweed-based plastic used in delivery materials by large companies such as J. Crew, says simply, “Reuse and thrifting.”

It’s true that a cultural shift towards lower consumption, along with tighter governmental regulations, may be the most effective long-term solutions for mitigating the industry’s impact. But evolving the fabrics we use is an important piece of the puzzle as well.

Innovations

Fabric waste is an increasingly toxic aspect of how fashion affects the planet. People bought nearly twice as much clothing in 2015 as in 2000 , and most of that ended up in landfills. Fast fashion brands like Shein and others produce – and stimulate consumer demand for – ever more cheaper clothing that falls apart quickly, adding to a global waste problem.

Many fabrics have a negative impact long before they’re thrown away. Cheaper synthetic fabrics, like polyester, contain microplastics that shed into the earth’s waters every time they’re washed. Cotton, although a “natural” fiber, is farmed with high levels of pesticide, and in some regions, relies on forced and/or child labor. As for leather, the livestock production required to create animal leather is not merely cruel to animals, it also causes deforestation, water pollution, and very high carbon emissions. But even “vegan” leather comes at a high cost, as it’s frequently made from products derived from fossil fuels, including polyurethane.

At the moment it’s very difficult – not to mention expensive – to buy any new clothing that doesn’t have a negative effect on the planet but as awareness of the issue increases, so have attempted solutions. Over the last decade, governments (especially in the European Union) have begun, slowly, to regulate fabric waste, pollution and emissions. And more people have found new, environmentally-friendly ways to make clothes. Some of this effort starts with attacking supply chain problems, creating better systems for recycling or repurposing old clothing, or inventing dye processes that aren’t poisonous to waterways. But the field of material development has seen some particularly fascinating innovations as well.

Innovators experiment with biodegradable materials

Uyen Tran grew up in the city of Danang, Vietnam, an area dominated by garment factories. Acutely aware of the global reach of fashion manufacturing, she was also aware from a young age of the global reach of fashion waste. Growing up, she and her family would shop at second-hand stores for brand-name clothing rejected by Westerners: “a lot of North Face, Ralph Lauren …Nike,” she says. After moving to the United States, where she studied at Parsons School of Design and worked for some of the brands she had first encountered in Vietnamese secondhand shops, she became interested in methods of fabric manufacture that avoided those levels of waste.

Her curiosity drove her to research chitin, a natural polymer that can be extracted from shrimp shells — a regenerative, no-waste product that can be ethically sourced from the Vietnamese seafood industry. She turns it into a liquid and flattens it to create a shiny material that looks and behaves somewhat like pleather or leather. TômTex, Tran’s company, also produces a second fabric derived from chitin found in mushrooms, a frequent favorite source of sustainable fabric innovators because of its quick growth and low environmental impact. TômTex has partnered with luxury brands like Dauphinette and Peter Do to showcase its innovative, high-fashion, fully biodegradable fabric. “Waste is something that humans created,” Tran says. “For me, if we create something, it should biodegrade and decompose as nutrients back to the soil, so animals can feed on it, a tree can grow on it.”

The next stage for TômTex is going beyond small-run capsule collections to commercialization: scaling up production so TômTex can replace a larger chunk of traditionally produced materials and make a real impact. To do so, they need significant investment. “Even brands that want to put in money … it’s not going to be $20 million,” Tran says. “We need that much to build a factory.” She’s working on brand relationships as a way of building visibility while pursuing venture capital.

Other sustainable fabric startups are searching for capital as well. Their innovations range from the fairly simple — adding sustainably farmed nettle fiber to a cotton blend, for instance, in the case of fashion company PANGAIA — to the hugely complex: bioengineering processes that might take many years to develop.

“We are at the frontier of new biomaterials, which have the potential to have a lower carbon footprint, to use much less water and much less chemicals, and potentially biodegrade naturally at the end of their life, depending on how they’re treated,” says Suzanne Lee, founder of Biofabricate, a consultancy firm that helps companies working on this type of material.

Some companies are succeeding on a grand scale. The Japanese company Spiber, one of the more successful biotech companies working in fabric development, just announced that it had raised $65 million to support mass production of its plant-based, spider-silk-inspired fibers.

Other companies have struggled. “The thing you learn about all these advanced materials is they always are super promising in the beginning, in the lab,” says Dan Widmaier, the CEO of Bolt Threads, which recently had to pause production on a mushroom-based leather alternative called Mylo because of fundraising issues. “Can it work reproducibly at scale, meeting quality specs of the customer as they actually need them, meet their timelines and deliverables? Can it be financed to that scale? Those are the things that break all these.”

Innovation and finances meet in the middle

Earlier this year, a well-regarded Swedish fabric recycling company Renewcell declared bankruptcy , sending shock waves through this small and collegial world. Renewcell, which developed a process to turn old clothes into new cotton, had raised $10.6 million and opened its first factory in 2022. It had partnerships with a number of prominent brands including H & M, which had agreed to use 18,000 tons of its cloth, Circulose, in 2025. But orders still weren’t enough to support production, and the company also ran into quality issues that slowed it down.

Lee thinks the shock of the Renewcell failure could actually motivate brands to invest more steadily in other, similar products. “We actually really need to back these things if we want them to happen, because we just can’t assume they will naturally succeed on their own accord,” she says.

Meanwhile, sustainable fabric companies are just trying to get the word out. Spinnova is a Finnish company that turns cellulose from wood pulp into a biodegradable fiber. Brands like Marimekko and Adidas have used it in their clothes, and the company is scaling up production. “I think that’s actually the thing that speaks best for itself: having brands publish actual product and being able to show that, hey, look, this is real,” says CEO Tuomas Oijala. “It works, it meets the needs of consumers and by the way, it’s also a good value for money deal.”

For the Inversa founders, the next step is reaching a larger audience of consumers and they are optimistic that their story will resonate. “I think when you tell the consumer, like, ‘Oh, buy this, you’re sustainable,’ you have to force them to acknowledge the guilt or the karma or whatever they were doing before,” Chavda says. “If you just tell them, ‘Hey, this wallet has saved these animals,’ or ‘You’re protecting these coral reefs,’ you just skip that whole piece.”

Inversa has already started considering what other invasive species it might use as a basis for its fabrics while continuing to build relationships with local fishing collectives, governments, and conservation NGOs to ensure it sources invasive species in the least harmful way.

Meanwhile, Chavda believes that the sustainable fabrics community is on its way to making real, lasting change. “We have different methodologies of doing it, but … whether that’s fiber made from seaweed or polyester spun in a different way that’s biodegradable, we’re all trying to do the same thing — make the planet a better place,” he says.

About this story

Editing by Bronwen Latimer. Copy editing by Jeremy Lang. Design and development by Audrey Valbuena. Design editing by Betty Chavarria. Photo editing by Haley Hamblin. Project development by Evan Bretos and Hope Corrigan. Project editing by Marian Chia-Ming Liu.

How Blockchains Can Help Solve AI’s Deepfake Problem

As AI continues to work itself into our daily lives, it's hard not to see the impact it's already having on nearly every sector. Within the finance industry, for example, AI is facilitating smarter investments, analyzing market trends and predicting stock performance, ultimately helping individuals and institutions make more informed business decisions.

While most of the advancements with AI are exciting and continue to push different industries forward, there are those abusing the technology for more nefarious purposes. With generative AI, one of the biggest risks that individuals and organizations need to be aware of are called “deepfakes.”

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Deepfakes are highly realistic digital forgeries produced with AI to manipulate or generate visual and/or audio content. For example, a deepfake might involve an AI-generated video showing a celebrity engaging in actions or making statements that never actually occurred, such as when comedian Jordan Peele created a deepfake of Barack Obama to showcase the threat AI-generated technology could present.

While we may default to believing what we see, this type of forged or deceptive AI-generated content is becoming increasingly more common. Between 2022 and the first half of 2023, deepfakes as a proportion of content in the U.S. increased almost 13 times from 0.2% to 2.6%, according to a recent report from Sumsub Research.

Experts are already concerned deepfakes could be used to try to sway public opinion or influence important events like elections, with bad actors trying to use AI to impersonate elected officials. They are “completely terrified” that the upcoming Presidential race will involve a “ tsunami of misinformation ,” driven heavily by deepfake and misleading AI-generated content, another recent report noted. Many view deepfakes’ ability to blur the lines between truth and fiction as a fundamental threat to democracies and fair elections around the globe.

So how do we – as a society – mitigate the prevalence and risks of deepfakes, as well as similar risks that may emerge as generative AI only continues to get more sophisticated?

Blockchains could be the crucial technology we need to help tackle this issue. At their core, public blockchains, such as Ethereum, have several key features that make them uniquely positioned to establish authenticity for content and information. This includes blockchain’s inherent transparency, decentralized nature and focus on network security and immutability.

For those unfamiliar, a public blockchain transparently records information in a time-bound manner, accessible to all, globally, and without gatekeeping. This allows anyone to verify the validity of information, such as its creator or a timestamp, making it a source of truth. Public blockchains are also decentralized, eliminating the need for a central decision-maker, and reducing the risk of manipulation. This decentralized structure also offers high network security by eliminating single points of failure, and ensuring an immutable and tamper-resistant record.

Furthermore, blockchains have already demonstrated their ability to authenticate content. For instance, with digital art as non-fungible tokens (NFTs), blockchain tech allows anyone to verify the creator and owner of a piece of art, enabling our ability to distinguish between the original and its potential replicas. This transparency and authentication potential extends to videos, images, and text, providing important foundations for developers to create solutions and tools geared at combating deepfakes, such as OpenAI’s Worldcoin, Irys and Numbers Protocol.

As AI's impact on society grows, AI-generated content and deepfakes will only become more prominent. Harvard experts already predict that more than 90% of content online will be AI-generated in the future. To protect against threats such as deepfakes, it's crucial we get ahead of the issue and implement innovative solutions. Public blockchains, collectively owned and operated by users, offer promising features like network security, transparency, and decentralization which can help against the issues deepfakes present.

However, much of the work underway remains in its early stages, and challenges remain with the technical development and widespread adoption of blockchain-related protocols. While there is no quick fix, we must remain committed to shaping a future that upholds truth, integrity, and transparency, as our society navigates these emerging technologies (and the risks they present) together.

Note: The views expressed in this column are those of the author and do not necessarily reflect those of CoinDesk, Inc. or its owners and affiliates.

This story originally appeared on Coindesk

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To Solve a Tough Problem, Reframe It

• Julia Binder
• Michael D. Watkins

Research shows that companies devote too little effort to examining problems before trying to solve them. By jumping immediately into problem-solving, teams limit their ability to design innovative solutions.

The authors recommend that companies spend more time up front on problem-framing, a process for understanding and defining a problem. Exploring different frames is like looking at a scene through various camera lenses while adjusting your angle, aperture, and focus. A wide-angle lens gives you a very different photo from that taken with a telephoto lens, and shifting your angle and depth of focus yields distinct images. Effective problem-framing is similar: Looking at a problem from a variety of perspectives helps you uncover new insights and generate fresh ideas.

This article introduces a five-phase approach to problem-framing: In the expand phase, the team identifies all aspects of a problem; in examine, it dives into root causes; in empathize, it considers key stakeholders’ perspectives; in elevate, it puts the problem into a broader context; and in envision, it creates a road map toward the desired outcome.

Five steps to ensure that you don’t jump to solutions

Idea in Brief

The problem.

Research shows that most companies devote too little effort to examining problems from all angles before trying to solve them. That limits their ability to come up with innovative ways to address them.

The Solution

Companies need a structured approach for understanding and defining complex problems to uncover new insights and generate fresh ideas.

The Approach

This article introduces a five-phase approach to problem-framing: In the expand phase, the team identifies all aspects of a problem; in examine, it dives into root causes; in empathize, it considers key stakeholders’ perspectives; in elevate, it puts the problem into a broader context; and in envision, it creates a road map toward the desired outcome.

When business leaders confront complex problems, there’s a powerful impulse to dive right into “solving” mode: You gather a team and then identify potential solutions. That’s fine for challenges you’ve faced before or when proven methods yield good results. But what happens when a new type of problem arises or aspects of a familiar one shift substantially? Or if you’re not exactly sure what the problem is?

Research conducted by us and others shows that leaders and their teams devote too little effort to examining and defining problems before trying to solve them. A study by Paul Nutt of Ohio State University, for example, looked at 350 decision-making processes at medium to large companies and found that more than half failed to achieve desired results, often because perceived time pressure caused people to pay insufficient attention to examining problems from all angles and exploring their complexities. By jumping immediately into problem-solving, teams limit their ability to design innovative and durable solutions.

When we work with organizations and teams, we encourage them to spend more time up front on problem-framing, a process for understanding and defining a problem. Exploring frames is like looking at a scene through various camera lenses while adjusting your angle, aperture, and focus. A wide-angle lens will give you a very different photo from that taken with a telephoto lens, and shifting your angle and depth of focus yields distinct images. Effective problem-framing is similar: Looking at a problem from a variety of perspectives lets you uncover new insights and generate fresh ideas.

As with all essential processes, it helps to have a methodology and a road map. This article introduces the E5 approach to problem-framing—expand, examine, empathize, elevate, and envision—and offers tools that enable leaders to fully explore the problem space.

Phase 1: Expand

In the first phase, set aside preconceptions and open your mind. We recommend using a tool called frame-storming, which encourages a comprehensive exploration of an issue and its nuances. It is a neglected precursor to brainstorming, which typically focuses on generating many different answers for an already framed challenge. Frame-storming helps teams identify assumptions and blind spots, mitigating the risk of pursuing inadequate or biased solutions. The goal is to spark innovation and creativity as people dig into—or as Tina Seelig from Stanford puts it, “fall in love with”—the problem.

Begin by assembling a diverse team, encompassing a variety of types of expertise and perspectives. Involving outsiders can be helpful, since they’re often coming to the issue cold. A good way to prompt the team to consider alternative scenarios is by asking “What if…?” and “How might we…?” questions. For example, ask your team, “What if we had access to unlimited resources to tackle this issue?” or “How might better collaboration between departments or teams help us tackle this issue?” The primary objective is to generate many alternative problem frames, allowing for a more holistic understanding of the issue. Within an open, nonjudgmental atmosphere, you deliberately challenge established thinking—what we call “breaking” the frame.

It may be easy to eliminate some possibilities, and that’s exactly what you should do. Rather than make assumptions, generate alternative hypotheses and then test them.

Consider the problem-framing process at a company we’ll call Omega Soundscapes, a midsize producer of high-end headphones. (Omega is a composite of several firms we’ve worked with.) Omega’s sales had declined substantially over the past two quarters, and the leadership team’s initial diagnosis, or reference frame, was that recent price hikes to its flagship product made it too expensive for its target market. Before acting on this assumption, the team convened knowledgeable representatives from sales, marketing, R&D, customer service, and external consultants to do some frame-storming. Team members were asked:

• What if we lowered the price of our flagship product? How would that impact sales and profitability?
• How might we identify customers in new target markets who could afford our headphones at the current price?
• What if we offered financing or a subscription-based model for our headphones? How would that change perceptions of affordability?
• How might we optimize our supply chain and production processes to reduce manufacturing costs without compromising quality?

In playing out each of those scenarios, the Omega team generated several problem frames:

• The target market’s preferences have evolved.
• New competitors have entered the market.
• Product quality has decreased.
• Something has damaged perceptions of the brand.
• Something has changed in the priorities of our key distributors.

Each of the frames presented a unique angle from which to approach the problem of declining sales, setting the stage for the development of diverse potential solutions. At this stage, it may be relatively easy to eliminate some possibilities, and that’s exactly what you should do. Rather than make assumptions, generate alternative hypotheses and then test them.

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Phase 2: Examine

If the expand phase is about identifying all the facets of a problem, this one is about diving deep to identify root causes. The team investigates the issue thoroughly, peeling back the layers to understand underlying drivers and systemic contributors.

A useful tool for doing this is the iceberg model, which guides the team through layers of causation: surface-level events, the behavioral patterns that drive them, underlying systematic structures, and established mental models. As you probe ever deeper and document your findings, you begin to home in on the problem’s root causes. As is the case in the expand phase, open discussions and collaborative research are crucial for achieving a comprehensive analysis.

Let’s return to our Omega Soundscapes example and use the iceberg model to delve into the issues surrounding the two quarters of declining sales. Starting with the first layer beneath the surface, the behavioral pattern, the team diligently analyzed customer feedback. It discovered a significant drop in brand loyalty. This finding validated the problem frame of a “shifting brand perception,” prompting further investigation into what might have been causing it.

Phase 3: Empathize

In this phase, the focus is on the stakeholders—employees, customers, clients, investors, supply chain partners, and other parties—who are most central to and affected by the problem under investigation. The core objective is to understand how they perceive the issue: what they think and feel, how they’re acting, and what they want.

First list all the people who are directly or indirectly relevant to the problem. It may be helpful to create a visual representation of the network of relationships in the ecosystem. Prioritize the stakeholders according to their level of influence on and interest in the problem, and focus on understanding the roles, demographics, behavior patterns, motivations, and goals of the most important ones.

Now create empathy maps for those critical stakeholders. Make a template divided into four sections: Say, Think, Feel, and Do. Conduct interviews or surveys to gather authentic data. How do various users explain the problem? How do they think about the issue, and how do their beliefs inform that thinking? What emotions are they feeling and expressing? How are they behaving? Populate each section of the map with notes based on your observations and interactions. Finally, analyze the completed empathy maps. Look for pain points, inconsistencies, and patterns in stakeholder perspectives.

Returning to the Omega case study, the team identified its ecosystem of stakeholders: customers (both current and potential); retail partners and distributors; the R&D, marketing, and sales teams; suppliers of headphone components; investors and shareholders; and new and existing competitors. They narrowed the list to a few key stakeholders related to the declining-sales problem: customers, retail partners, and investors/shareholders; Omega created empathy maps for representatives from each.

Here’s what the empathy maps showed about what the stakeholders were saying, thinking, feeling, and doing:

Sarah, the customer, complained on social media about the high price of her favorite headphones. Dave, the retailer, expressed concerns about unsold inventory and the challenge of convincing customers to buy the expensive headphones. Alex, the shareholder, brought up Omega’s declining financial performance during its annual investor day.

Sarah thought that Omega was losing touch with its loyal customer base. Dave was considering whether to continue carrying Omega’s products in his store or explore other brands. Alex was contemplating diversifying his portfolio into other consumer-tech companies.

As a longtime supporter of the brand, Sarah felt frustrated and slightly betrayed. Dave was feeling anxious about the drop in sales and the impact on his store’s profitability. Alex was unhappy with the declining stock value.

Sarah was looking for alternatives to the headphones, even though she loves the product’s quality. Dave was scheduling a call with Omega to negotiate pricing and terms. Alex was planning to attend Omega’s next shareholder meeting to find out more information from the leadership team.

When Omega leaders analyzed the data in the maps, they realized that pricing wasn’t the only reason for declining sales. A more profound issue was customers’ dissatisfaction with the perceived price-to-quality ratio, especially when compared with competitors’ offerings. That insight prompted the team to consider enhancing the headphones with additional features, offering more-affordable alternatives, and possibly switching to a service model.

Phase 4: Elevate

This phase involves exploring how the problem connects to broader organizational issues. It’s like zooming out on a map to understand where a city lies in relation to the whole country or continent. This bird’s-eye view reveals interconnected issues and their implications.

For this analysis, we recommend the four-frame model developed by Lee Bolman and Terrence Deal, which offers distinct lenses through which to view the problem at a higher level. The structural frame helps you explore formal structures (such as hierarchy and reporting relationships); processes (such as workflow); and systems, rules, and policies. This frame examines efficiency, coordination, and alignment of activities.

The human resources frame focuses on people, relationships, and social dynamics. This includes teamwork, leadership, employee motivation, engagement, professional development, and personal growth. In this frame, the organization is seen as a community or a family that recognizes that talent is its most valuable asset. The political frame delves into power dynamics, competing interests, conflicts, coalitions, and negotiations. From this perspective, organizations are arenas where various stakeholders vie for resources and engage in political struggles to influence decisions. It helps you see how power is distributed, used, and contested.

The symbolic frame highlights the importance of symbols, rituals, stories, and shared values in shaping group identity and culture. In it, organizations are depicted as theaters through which its members make meaning.

Using this model, the Omega team generated the following insights in the four frames:

Structural.

A deeper look into the company’s structure revealed siloing and a lack of coordination between the R&D and marketing departments, which had led to misaligned messaging to customers. It also highlighted a lack of collaboration between the two functions and pointed to the need to communicate with the target market about the product’s features and benefits in a coherent and compelling way.

Human resources.

This frame revealed that the declining sales and price hikes had ramped up pressure on the sales team, damaging morale. The demotivated team was struggling to effectively promote the product, making it harder to recover from declining sales. Omega realized it was lacking adequate support, training, and incentives for the team.

The key insight from this frame was that the finance team’s reluctance to approve promotions in the sales group to maintain margins was exacerbating the morale problem. Omega understood that investing in sales leadership development while still generating profits was crucial for long-term success and that frank discussions about the issue were needed.

This frame highlighted an important misalignment in perception: The company believed that its headphones were of “top quality,” while customers reported in surveys that they were “overpriced.” This divergence raised alarm that branding, marketing, and pricing strategies, which were all predicated on the central corporate value of superior quality, were no longer resonating with customers. Omega realized that it had been paying too little attention to quality assurance and functionality.

Phase 5: Envision

In this phase, you transition from framing the problem to actively imagining and designing solutions. This involves synthesizing the insights gained from earlier phases and crafting a shared vision of the desired future state.

Here we recommend using a technique known as backcasting. First, clearly define your desired goal. For example, a team struggling with missed deadlines and declining productivity might aim to achieve on-time completion rates of 98% for its projects and increase its volume of projects by 5% over the next year. Next, reverse engineer the path to achieving your goal. Outline key milestones required over both the short term and the long term. For each one, pinpoint specific interventions, strategies, and initiatives that will propel you closer to your goal. These may encompass changes in processes, policies, technologies, and behaviors. Synthesize the activities into a sequenced, chronological, prioritized road map or action plan, and allocate the resources, including time, budget, and personnel, necessary to implement your plan. Finally, monitor progress toward your goal and be prepared to adjust the plan in response to outcomes, feedback, or changing circumstances. This approach ensures that the team’s efforts in implementing the insights from the previous phases are strategically and purposefully directed toward a concrete destination.

Applying the Approach

Albert Einstein once said, “If I had one hour to solve a problem, I would spend 55 minutes thinking about the problem and five minutes thinking about the solution.” That philosophy underpins our E5 framework, which provides a structured approach for conscientiously engaging with complex problems before leaping to solutions.

As teams use the methodology, they must understand that problem-framing in today’s intricate business landscape is rarely a linear process. While we’re attempting to provide a structured path, we also recognize the dynamic nature of problems and the need for adaptability. Invariably, as teams begin to implement solutions, new facets of a problem may come to light, unforeseen challenges may arise, or external circumstances may evolve. Your team should be ready to loop back to previous phases—for instance, revisiting the expand phase to reassess the problem’s frame, delving deeper into an overlooked root cause in another examine phase, or gathering fresh insights from stakeholders in a new empathize phase. Ultimately, the E5 framework is intended to foster a culture of continuous improvement and innovation.

• JB Julia Binder is the director of the Center for Sustainable and Inclusive Business and a professor of sustainable innovation at IMD.
• Michael D. Watkins is a professor of leadership and organizational change at IMD , a cofounder of Genesis Advisers , and the author of The Six Disciplines of Strategic Thinking .

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Mortgage rates dip below 7%

Latest freddie mac reading marks the first time mortgage rates have fallen below 7% in over a month.

Housing must solve its supply problem to stop rising prices: Mitch Roschelle

Madison Ventures managing director Mitch Roschelle analyzes the housing market and reveals some of the best places to live outside big cities on ‘The Big Money Show.’

Mortgage rates declined for a third consecutive week, falling below 7% for the first time in over a month as a home affordability crisis maintains its grip on the housin g market.

Freddie Mac's latest Primary Mortgage Market Survey, released Thursday, showed that the average rate on the benchmark 30-year fixed mortgage  dropped to 6.94% this week from 7.02% last week. The average rate on a 30-year loan was 6.57% a year ago.

Mortgage rates dropped below 7% this week for the first time in more than a month. (Brandon Bell/Getty Images / Getty Images)

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The average rate on the 15-year fixed mortgage also fell to 6.24% from 6.28% last week. One year ago, the rate on the 15-year fixed note averaged 5.97%.