marketing vision presentation

Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

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Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan, you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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How to Create an Effective Marketing Presentation [Plus Templates]

Written by: Brian Nuckols

Whether you're a writer, marketing professional or anyone on the frontlines of creating front-facing business communications , learning to create effective and clear marketing presentations is a crucial skill. 

There are many use cases for a well-structured, clear marketing presentation. Some of the most common include:

• Speaking at a conference or networking event 
• Pitching company leadership on a new campaign or initiative 
• Presenting a webinar for existing or potential customers 
• Creating/repurposing content for platforms like SlideShare

Whatever the use case, there are four underlying strategies that are central to effective and clear marketing presentations.

• Make your presentation about your audience 
• Create value quickly 
• Tell an engaging story 
• Use the right design principles

When you’re ready to dive in, Visme is a tool that helps non-designers create stunning marketing presentations . 

One of the benefits you get from saving time and resources that would typically go into designing the presentation is that you can spend more time on strategy and preparing impactful messages. 

However, if you’re happy with your messaging and ready to start designing, that’s great!  We have tons of engaging and fully customizable slides to get you started.

Head over to our template library and get started right now! 

Also, here’s a short selection of 8 easy-to-edit marketing presentation templates you can edit, share and download with Visme. View more templates below:

In the meantime, we’ll transition to exploring each of these strategies in depth. 

Additionally, we are going to explore how you can streamline the process of creating visually stunning and profitable marketing presentations by using just the right design principles throughout your slideshow. 

Hey marketers! Need to create scroll-stopping visual content fast?

• Transform your visual content with Visme’s easy-to-use content creation platform
• Produce beautiful, effective marketing content quickly even without an extensive design skillset
• Inspire your sales team to create their own content with branded templates for easy customization

Sign up. It’s free.

Make Your Marketing Presentation About Your Audience

The first strategy that’s important when it comes to creating effective and clear marketing presentations is to make the presentation about your audience. 

Ready to create slides with impact? Use the agenda slide below. 

Cultivate Empathy

One thing you can do when preparing to make your presentation about your audience is connect with them empathically. 

What is empathy?   According to the design firm IDEO empathy is a “deep understanding of the problems and realities of the people you are designing for.”

In our case, we’re designing a presentation for our existing and ideal audience. 

As a more general definition, empathy allows us to see the world from another's point of view. To understand, feel and experience the world from the audience's perspective . 

This is useful because when we’re able to imagine the world from a different perspective we can brainstorm new, interesting and valuable messages to include in our presentation. 

Once you’ve brainstormed these messages, you can showcase them with the slides in this template below. 

While we can never fully experience things from the perspective of our audience, we can use strategies and tactics to get as close as possible.   

Most importantly, we have to agree to put aside our own preconceived beliefs in an effort to understand the needs and ideas of others. 

This is an important first step to creating your marketing presentation because it helps set the tone for your presentation.

When you’re ready to connect with your audience use the pros & cons slide from our Simple presentation theme. 

Understand Your Audience’s Environment

The first step in connecting more emphatically with your audience is to consider the environment that they’ll experience your presentation in. 

How will the average audience member be interacting with your presentation? Will they be watching at home or at work? Is attendance mandatory or did they choose to be there?   

By answering these questions we are  able to put ourselves in the position of the audience member and make sure we don’t have blindspots as presenters. 

After spending some time connecting with the environment of your audience, translate your insights into your marketing presentation using the template below. 

Understand Your Audience’s Needs

Another great strategy to uncover a deeper layer of understanding about your audience is to tap into their core emotional and physical needs.  

As the presenter, you have a different set of expectations, desires and questions about the subject matter you’re presenting on than the audience does.

One of the best ways to connect with your audience's core emotional needs is to give them a plausible vision of a better life. 

Once you’ve connected with the core emotional needs of your audience, use the process model slide in our Creative presentation theme to share your ideas. 

By focusing on the audience’s side of the story you can unlock new ideas, topics and messaging opportunities.

Create Journey Maps  

One of the first things you can do when brainstorming content for a marketing presentation is to understand the various steps a potential customer or prospect has to pass through before reaching their goal with your company.

This is invaluable information to know when setting out to create the content that's going inside your marketing presentation. 

It helps us to understand the motivations of your audience as well as some of the friction and pain points that are stopping them from reaching their goal.

Visually demonstrate how your customers are interacting with your business with this simplistic template option below. 

A powerful way to empathize with your audience is to dig deep into the problems and frustrations they have.

An excellent tool content brainstorming tool to use after we’ve identified some frustrations is the 5 Whys technique .  

Originally developed by Sakichi Toyoda , the founder of Toyota, the 5 Whys is also a powerful way to emphasize with your audience.

Here’s how Toyoda explained his process:

“The basis of Toyota’s scientific approach is to ask why five times whenever we find a problem … By repeating why five times, the nature of the problem as well as its solution becomes clear.”

To use this tactic for content brainstorming first identify a problem or frustration a member of your audience has. 

Use the 5 Whys technique to explore some of the root problems at the core of this issue.

Not only will this help you empathize more with your audience and potential customers, but when you add this level of depth to your content you’re more likely to affect the audience on more emotional levels.

Ready to try the 5 Whys technique? Give it the right shape and structure using the slide diagram below.

Define Your Customer Personas

Now that we’ve explored some techniques and tactics around empathy, we can start to more fully define who our target audience is. This will help us define your unique customer base and target readership. 

To do so, we’ll draw on a blend of existing data and forward looking projections. 

The Analytics Persona

The first persona is based on existing data. It requires an analytics or CRM software that’s tracking the data and some basic analysis skills.

This is worth the investment in time and resources because of the valuable data that can be unearthed from a simple exploration of the data.

As an example, Casey Winters a former marketer at Pinterest used analytics data to create the following personas:

By way of explanation, core people came every day, casual people came every week, marginal people came every month, and dormant users had stopped using the Pinterest platform altogether.

These types of personas are useful when creating a marketing presentation because they can help us develop key messaging strategies or goals for the presentation.

As an example, Pinterest may want to help casual users do more of the activities that core users do everyday. They can make a presentation directed at these casual users with the goal of teaching them how to migrate into the core user persona.

Ready to communicate effectively with audience members? Use a product comparison slide like the one below. 

The Product Persona

Similar to the analytics persona, the product persona focuses on understanding existing users or readers .

However, instead of doing the work of crunching statistics from an analytics or CRM software you’ll collect qualitative data to figure out more about who the reader is and not the discrete actions they’re taking.  

This is usually done using a back and forth of customer calls,  surveys and other qualitative data sources.

The Marketing Persona

The marketing persona is unlike the first two we discussed because it is projection into the future. This is the audience you want rather than the audience you have. 

Developing a marketing persona helps us to define a target market to pursue and target.  

Since this persona is about targeting people outside the product, one common tool created during this process is a mapping of the target customer’s typical day. 

This helps us understand the right messaging and strategies to use in our presentation. 

Have your personas down? Use the template below to create a presentation that serves their needs. 

Create Value Quickly in Your Marketing Presentation

Now that we’ve reviewed how to make the marketing presentation about the audience we come to the second important strategy when it comes to creating effective and clear marketing presentations.  

We have to create value for the audience member as quickly as possible. 

We’ll first explore what value creation is, how to generate it in your marketing presentation, and how the jobs to be done framework is invaluable for this process. 

Focus On Your Central Idea

“Make something people want. There’s nothing more valuable than an unmet need that is just becoming fixable. If you find something broken that you can fix for a lot of people, you’ve found a gold mine.”

This quote by the venture capitalist Paul Graham is a good illustration of how value creation is the central mechanism driving interest in content, business and marketing presentations. 

To operate a successful business, you have to create something of value. 

Likewise, any successful marketing presentation communicates how you plan to create value for your audience.

Our job during the presentation is to find the things or knowledge our audience needs reminded about, doesn’t have enough of or is hearing about for the first time.

The value you create can take on one of several different forms, but the purpose is always the same: to make someone else’s life a little bit better.

Ready to create value for your audience? Use the Venn diagram slide below. 

Understand How to Help Your Audience

A helpful framework that helps us visualize how we create value for our audience is the Jobs to be Done model.  

Jobs to be Done is a theory of consumer action. It describes the underlying motivations that cause a potential audience member to pay attention to our marketing presentations.

The theory states that markets for new products, content and information emerge when potential customers have a particular Job to be Done, and they start buying products to complete that job.

The Jobs to be Done site gives a great visual example of this. While someone may purchase a skateboard that then needs to be put together, what they really want is the end product of being a good skater and performing tricks.

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Charles Revson, founder of the cosmetic company Revlon, gives us another example of this principle in his quote, “In the factory we make cosmetics; in the drugstore we sell hope.” 

Revson has identified a core emotional need that makes Revlon valuable to their customers.

This information is critical for marketing presentation because it helps us to understand the ultimate goal or vision an audience member will have when interacting with our presentation.

A Job to be Done is the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, but cannot because there are constraints that stop her.

Transform Your Audience

One reason we can create value for our audience members is because of some of the fundamental limits we have as humans.

Typically, our audience can’t transform their personality or overcome the obstacles that hold them back without help.  

Progress in these areas happens when we integrate new ideas and new tools or products into our life.

This is the exact vision that Jobs to be Done helps us articulate in our marketing presentations.  

Our audience member is living the life she has come to accept. Then things change and she comes across your presentation. She is presented with an opportunity to improve her life.

Understanding the “job” this potential customer wants to fulfill is an important objective in a clear and effective marketing presentation.

Tell an Engaging Story With Your Marketing Presentation

Storytelling is an ancient technology designed to transmit wisdom and meanings from generation to generation.  

In this strategy we’ll use 4 principles from the discipline of business communication to explore why storytelling works so well in effective marketing presentations. 

However, we can start with a more simple opening question. In short, who is my audience and what is the message I want to share with them?

Know your audience? Use a template and deliver the important insights they need to during your presentation.

After the reflections we’ve done on empathy and creating value we should be able to offer a fairly nuanced response.

Nevertheless, each decision we make from here on out when it comes to the copy and messaging in our presentation.

The GAME Framework

GAME is an acronym for the following.

The first step in the game framework is to define clear goals for our marketing presentation.

Think about it from the perspective of relevant business outcomes. Do we need to increase customers? Qualify leads? Secure organizational buy in for a new software?

Defining concrete and specific goals is an important component of any marketing presentation so you can track return on investment and make sure your valuable time is being used effectively.

Set some SMART goals for your marketing presentation to set yourself up for success.

The second step in the game framework is the audience step.

While we’ve done some hard work emphasizing with your audience and understanding them on a broad level it’s time to get specific about what segment of your audience you want to target with your marketing presentation.

Is it a presentation to inform your audience of new features or ideas? Are you targeting new or existing personas with a specific message?

Understanding what segment of your audience is what you’ll accomplish in the second phase of the GAME framework.

Next, we’ll start crafting the actual words, visuals and content to present to the audience. Make sure to include key messages laid out in a clear, logical manner that is easy to understand.

These messages must include how your ideas, content or product create value for the audience. Remember the work we did during the value creation and Jobs to be Done section of this article?

Your key messages should show your audience how they get from point A to point B when it comes to solving their frustrations and challenges.

Ready to take your engaged audience from point A to point B? Try the template below to deliver your message. 

Finally, we come to the expression component of the GAME framework.

This is the form that our key messages will ultimately take. Audiences typically expect a blend of visual communication via slideshow and content via bullet points for additional information.

The Pyramid Principle

Now that we’re reading to begin expressing the message we want to convey in our marketing report it’s useful to study the most effective way to structure our content and messaging.

One of the best concepts for structuring any marketing or business presentation is called the Minto Pyramid Principle.

This principle was first created by Barbara Minto, an ex-McKinsey marketing consultant.

Her methodology can help you both develop and structure the content and visuals for your marketing presentation in a logical fashion that creates impact.

Simply stated, when using the Minto Pyramid Principle start with the most important points and get progressively more detailed as the presentation continues.

This rule will maximize the amount of audience members who hear and integrate the message of your presentation. It can also be a hard rule to put into practice because in most academic writing we’re taught to do the exact opposite.

For that reason, it’s helpful to look at the Pyramid Principle in action.

As you can see above, the Pyramid Principle was used on a due diligence report where t he key message was if the target company should be purchased. This is the focal point of the presentation and comes first.

Next, the partners give us plenty of supporting details and information if we want to dig deeper. However, the vast majority of readers will remember the key message that the suggestion is to buy the company.

Keep this principle in mind when structuring your marketing presentation. Do you have a core message that the vast majority of your audience will remember? Make sure it appears as early as possible in your marketing presentation.

Now that you’ve learned how to add some clarity and precision to your important messages use the template below to take your marketing presentation to the next level. 

Use the Right Design Principles in Your Marketing Presentation

Now that we’ve explored your audience, how to create value for them, and how to transmit that value into the vehicle of story we’re reading to start crafting our messages. 

When doing so it’s important to consider visual communication and design principles.   

There are three absolutely crucial design tactics you can use right now to up the quality of your design.

They are visual hierarchy, color psychology and font pairing.  

Visual Hierarchy

One of the best ways to design our marketing presentation in a way that’s visually appealing is to use visual hierarchy.  

This is a method of identifying the design elements we want to use and then organizing them in their order of importance.  

In other words, it’s a set of principles that help us understand the order in which our audience will notice the various design elements we chose.  

Great designers manipulate these principles to create stunning and clear designs.

The good news is that anyone can utilize certain these principles and Visme helps non-designers create successful marketing presentations that are both efficient and effective.

We've also created a video version of this blog post to help you further understand visual hierarchy. You can watch it below:

Color Psychology

The next design element that will take your presentation to the next level are from the field of color psychology. Color psychology in marketing and branding is an important subject.

It’s absolutely true that specific colors can influence the choices of consumers so it’s a crucial design decision in any marketing presentation. Color has the power to impact our emotions in many different ways.

It can call our attention to specific parts of the presentation, inspire emotions at an important moment, or even help our audience tap into positive memories.

Create a stunning presentation in less time

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Font Pairing

The last crucial design element we’ll explore today is font pairing. Font choice is crucial for the tone, feel, and look for our presentation.

The challenge is the enormous amount of choices we have and the lack of knowledge most of us have when it comes to what font choices work best.

It’s a topic we’ve covered on the Visme in the video below.

Create Your Marketing Presentation Today

It’s your turn! Get started with Visme and take the next step on your journey to create effective marketing presentations . Share your creation with me on Twitter and don't forget to use #MyVisme!

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About the Author

Brian Nuckols is a writer working in Pittsburgh, Pennsylvania. He enjoys communicating visionary ideas in clear, action oriented language. When he’s not working on content for a transformative company you can find him analyzing dreams, creating music, and writing poetry.

Check 50+ Abstract Business Concepts Visualized by Icons

7 Slide Design Ideas for Vision & Mission Statement

• July 19, 2018
• Management presentations , PowerPoint templates for download , Strategy Management presentations

Last Updated on April 30, 2024 by Anastasia

Inspiring strong vision and mission statements define contemporary company cultures. Portraying those statements creatively to your team members or customers can be challenging. In this blog, you’ll find several attractive vision and mission illustration examples.

In many presentations, vision and mission illustration slides aren’t prepared with the attention those key company statements deserve. They are usually presented as a plain text quote. We’d like to inspire you by offering a few far more creative ways to communicate these impactful phrases to your listeners.

You can get all the slides and icons in  Vision Mission Presentation Templates collection (see details by clicking the pictures).

We put together seven design ideas you can use when you want to:

• underline the importance of vision and mission statements in strategic management presentation
• show how your company differs from others
• present values and goals to your team or employee groups
• kick start your speech with an impactful slide
• portray these ideas in an impactful way

Get inspired by those graphics and let us know which one you like most in the comments.

#1: Vision and Mission Illustration as Stairs & Exit Infographics

Putting a vision statement on the top of the slide and a mission statement below will symbolically show the step-by-step path toward achieving your company’s long-term goal (the Kaizen way ).

Door graphics at the staircase end can represent an exit strategy if that’s your intended direction. That is often the case for start-up pitch presentations when applying for venture funds.

#2: Use Original Picture Placeholders for Mission, Vision, and Values Slide

Using pictogram symbols will help your audience to identify the slide topic faster and see right away what you are talking about. You can see how we added a telescope, a rocket, and a diamond to the corresponding slides.

You can add creativity and style by filling the vector shape with an appropriate photograph. Our templates are fully editable, so you can replace the picture inside with the one you prefer.

Such picture graphics are style neutral so you can add them to any presentation type. To be consistent with colors, choose a photograph with colors close to your logo or the style of your presentation.

#3: Presenting Vision & Mission as a Contrast Quotes

We strongly suggest following the minimalistic rule: less text = a better-looking slide .

Before finalizing a slide ask yourself whether you need the full text or if you can trim it somehow. Here’s an example: a dark picture, outline elegant icons of a map and eye, and your most important vision or mission statement in the white text.

Or if you like the flat infographics style more, check out the next picture, where we used big multi-color symbols  associated with the concepts of vision, mission, and goal:

#4: Roadmap Toward Your Vision

The roadmap timeline is another good metaphor you can adapt while focusing on business milestones. That way listeners will see exactly the current status, your future plans, and what steps need to be taken on the way.

In the example, we put the following four points towards the vision: NewBusiness Partners, Employee Recruitment, International and Global Business.

#5: Venn Diagram to Show Values & Plans Interrelation

Another unusual way to present strategic management concepts is a well-known Venn diagram, and we must admit a very effective one. You can show how you’ll fulfill your mission by accomplishing goals, which will match up with your vision. Visualize how the values are connected with the vision and mission of the company.

The Venn diagram can help underline the synergy between the core company values, mission, and vision. Show that all three elements are important in helping to shape the overall organizational strategy. There’s also a place for notes or comments if you’d like to include them on the slide.

Venn diagrams look good in any style, just use colors consistent with your brand or some neutral ones. You can reuse those transparent or flat-style diagrams from the picture above for your presentation. See more examples of Venn intersection diagrams .

#6: Surprise Your Audience with Striking Vision and Mission Slides

Slides with full-size picture backgrounds and text in semitransparent boxes will gain much more attention than classical white background slides. Use them to create a surprising or more powerful effect.

#7: More Diagrams to Show Vision and Mission

If you prefer to use a neutral background that will not steal attention from what you’re presenting, try a flat-style diagram on a plain white slide. This is a proven way to communicate your topic more effectively.

Make the diagram more attractive by adding illustrative icons to convey your message. We prepared several options to choose from:

• A slide with steps flowchart:

• A quotation butterfly diagram slide:

• A slide where strategy is displayed in stages towards the final vision, starting with presenting company values

By the way, If you are only starting out and do not have your mission and vision formulated yet, this great article by Hubspot will inspire you:  17 Truly Inspiring Company Vision and Mission Statement Examples . Lindsay Kolowich shares the best examples of mission statements and carefully explains each one, plus defines the difference between vision and mission.

No more boring Company vision slides

We hope our design ideas have inspired you. Making more visual presentations is not that hard, you just need some practice to create attractive professional-looking slides instead of text-only statements slides. A few simple diagrams or a proper image can work wonders.

Now you can design simpler versions of those slide examples using basic PowerPoint shapes and vector symbols . If you want to save time or you lack the design skills (though, we believe every person can create visual slides) to prepare presentation graphics like these, start with a pre-designed template.

Download the Vision and Mission template slides

If one of our pre-designed slides doesn’t exactly look like the one you want to see in your presentation, make your own or modify one of ours to suit your needs. Get our Vision Mission slide templates here:

Vision&Mission Presentation Template

Looking for different diagrams and charts? Check out our ultimate infographics bundle which includes creative PowerPoint timelines, lists, and comparisons.

Further resources

• If you want to illustrate abstract business concepts with one symbol, check an article where we gathered ideas for concept visualization .
• Pitching new ecology or green technology ideas? See how to make the environment-related project presentation clear, and succinct and ensure it will get the attention of stakeholders or your team.
• Ideas on creating a strong investor pitch deck presentation in PowerPoint.

If you’re looking for more design inspiration, check our step-by-step guide on how to redesign vision and mission statements (you’ll find many more practical tips on our YouTube channel):

Subscribe to the newsletter  and follow our  YouTube channel  to get more design tips and slide inspiration.

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Essential slides for a marketing campaign presentation

Present better.

• Flat Design
• Minimalist Design
• Colorful, Bright, and Bold Design
• Infographic-Style Slides in Presentations
• Bold Typography Design

A well-structured presentation is key to securing buy-in for a marketing campaign. This guide gives you the essential slides you need, from outlining your target audience to measuring success with performance metrics. Bonus: download a… ... read more A well-structured presentation is key to securing buy-in for a marketing campaign. This guide gives you the essential slides you need, from outlining your target audience to measuring success with performance metrics. Bonus: download a free marketing campaign presentation template to get started! close

A winning marketing campaign has to start somewhere, and often, that somewhere is a successful pitch. This presentation is the essential step in presenting your vision right before it is brought to life. Without a well-researched plan, your campaign will struggle to achieve its objectives. Through a marketing presentation, organize all your ideas into a cohesive plan that helps stakeholders connect with your ideas. In this guide, we’ll share what you need to build an effective marketing presentation to help prepare you for your next project.

Essential slides for a successful marketing campaign presentation:

A successful marketing campaign presentation must include slides that outline everything related to the campaign’s mission. Certain slides, however, are particularly essential for effectively conveying your marketing strategy. The key elements of a marketing presentation are the following:

Title Slide

A compelling title slide sets the stage for your presentation, it provides the audience with the first impression that sets expectations. This slide should be concise yet straightforward, featuring the content’s overall title, a subtitle that elaborates further, and the name and logo of your organization. Arranging these elements is also important so as not to overcrowd the slide. A well-crafted title slide will intrigue your audience and lay the foundation for the narrative.

Campaign Overview

When launching into a marketing presentation, it’s important to start with a solid foundation—an engaging campaign overview as an introduction. This slide serves as a primer for the campaign’s core concept and overall plan. It offers a glimpse into the strategic thinking and creative direction that underpin your campaign. This overview is the first step in captivating your audience and guiding them through your vision.

Executive Summary

An executive summary is a crucial component of any slide deck, offering a comprehensive overview of the campaign’s objectives and strategies. This section serves to outline your goals and how you plan to achieve them. An effective executive summary should communicate the campaign’s ambitions and methods at a glance. It is supposed to set the tone for a more detailed breakdown of your vision and marketing efforts.

Target Audience

Any marketing campaign has a target audience that it is trying to reach, and knowing who determines the overall direction of the campaign. Casting a wide net is too broad to be effective, so being selective and conducting market research helps shape your overall message toward your ideal demographic. This includes understanding the platforms they use, their industries, and their ages, which all contribute to aligning your marketing with the broader objectives to ensure that your efforts are concentrated in the right direction.

Competitor Analysis

Along with your market research, an audit of your competitors helps shape your strategy by offering insights into the landscape that you operate within. By assessing the competition’s strengths and weaknesses, you provide an overview of the market’s dynamics, including what works and what doesn’t. It also helps identify potential gaps that you can fill with your business as you redefine your value proposition and meet the needs of your target market.

Product or Service Overview

Your brand’s personality , values, and unique selling point (USP) are your guideposts that lead potential customers right to your door. The section that introduces your product or service should bring your whole brand to life and make it valuable to stakeholders and audiences. Customer testimonials, case studies, and demos all help showcase the benefits of what you’re offering and invite the audience to connect with your brand. And when the audience loves your brand or product, they become your best marketers as passionate brand ambassadors.

Campaign Assets

This section is the meat of your marketing campaign presentation, sharing the campaign assets. These are the tangible expressions of your strategy and message, whether they are digital marketing elements like social media posts, newsletters, Google Ads, or physical marketing materials such as brochures or pop-ups. Highlighting them in your slides showcases the depth of your plans by also providing a palpable example of how they will materialize.

Action Plan

Here, you must characterize the strategies and tactics you will apply for your campaign. Using the SMART approach (specific, measurable, achievable, relevant, and time-bound) helps shape your objectives to keep in line with the market and target audience expectations. Outlining tactics and action plans makes your overall strategy more achievable. This simplifies the execution process and also ensures that every tactic within the strategy is aligned with the campaign’s broader goal, facilitating a more targeted approach.

Performance Metrics

Performance metrics are the tools you use to measure the effectiveness of your marketing campaign. Determining your objectives and relevant KPIs allows you to assess your strategy’s success, whether it is brand awareness, engagement, or sales conversations . Selecting performance metrics for a campaign is crucial not only to showcase success but also to identify areas for growth and set goals for future strategies. This approach also ensures that your marketing efforts remain aligned with your core objectives.

Timeline & Budget

A successful campaign depends on the meticulous planning of the timeline and budget. A detailed timeline ensures that there is clear resource dedication, accountability, and clear end goals to avoid projects becoming open-ended. It entails everything from research to creating assets, reviews, and distribution. Meanwhile, a well-planned budget accounts for anything the project requires, like operational costs. It provides your project with a financial framework for a campaign and keeps you grounded, considering any restraints.

Call to Action and Next Steps

A compelling call to action (CTA) along with clear steps is the cornerstone of any successful marketing campaign presentation, as it guides your audience towards the desired action. You can reinforce your CTA by offering additional resources to ensure the audience knows how to process. This approach increases engagement but also creates a pathway to follow-up.

What makes a winning marketing campaign presentation?

The slides above address the areas to cover in a marketing presentation, however, alone, they may not get the result you want. Here, it becomes clear that a presentation like this requires some extra personality and persuasive storytelling to really make it stand out. Some ways to do so include:

Personalization

Personalization stands at the forefront of any impactful presentation, as it significantly enhances audience engagement. Tailoring your slides to meet the preferences and interests of stakeholders using personalized language and details ensures that your message hits home. Not only does personalization deepen connection, but it also boosts reading time and shareability, making it a key driver of results.

Clarity and Focus

When creating a winning marketing presentation, focusing on one message ensures that the slide deck meets the audience’s expectations. Adapting the content to align with the main message and reflect these insights, along with consistent visual branding, reinforces the campaign’s core message. Not only does this maintain the audience’s attention, but it also solidifies brand identity. Prioritizing clarity allows marketers to create slides that resonate and also leave a positive impression, setting the foundation for a successful campaign.

Consistent Branding

Consistent branding in your slide deck establishes your brand’s message, entwining together voice, values, and visuals to make your brand recognizable. Instead of focusing on the service or product, a strong brand sells an experience. Ensure that every slide reflects your brand identity, engaging the audience with a narrative that is wholly yours and connecting with them.

Bonus: Free marketing campaign presentation template

Courtesy of Prezlab, you can download a free presentation template, to capture and engage audiences for your impending campaigns! Tailored and ready to use, it includes all the essential slides you need for an impactful marketing campaign presentation.

So get started and download yours here! 

Since a marketing campaign is a multi-layered endeavor that requires a lot of background research and planning, securing powerful slides sets your campaign up for success. Mapping out your ideas and research in a well-structured presentation encourages stakeholders to get excited, plus it provides you with a reliable roadmap to follow. So when developing your marketing presentation, embrace these features to create a powerful tool that inspires and guides your campaign to victory.

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Marketing Proposal Presentation Template

Know what to say but not how to structure it? Miro’s Marketing Proposal Presentation Template provides structure to your words, so you can pitch high-ticket clients more effectively and in less time.

Trusted by 65M+ users and leading companies

About the Marketing Proposal Template

You’ve compiled a marketing deck outlining how you can help potential clients reach their marketing goals, but you don’t know how to put them together and present them professionally. 

This is an instance in which a Marketing Proposal Template can be useful, as it gives you a starting point and structure to put a professional document together for consideration.

A marketing deck template can help you bring your ideas together in a compelling marketing presentation that potential clients will find easy to digest and contemplate. It’s a streamlined document that outlines your marketing strategy presentation, ready for the prospective client to go over and decide if it sounds right for their business.

How to use the Marketing Proposal Template  

A marketing proposal is like a detailed market pitch presentation, in which you outline everything from the scope of the project you can deliver to the payment terms and estimated time frame.

With Miro’s Marketing Proposal Template, you can build a winning marketing presentation. The marketing strategy slides provide you with an extra layer of polish that you can apply to your deck to create a personalized proposal that caters to the client’s specific needs.

So what exactly should you include in each side to win over your client?

Background information on you and your team

A brief description of what you can bring to this specific project

An outline of the deliverables you can provide

A broad overview of the project’s scope, including a timeline, the intended audience, and various objectives and metrics

Once you’ve filled out the template with all the relevant information, and positioned your team as the right fit for the job, it’s worth spending some time to get the design elements just right. 

With Miro’s template, you can quickly go in and adjust the layout or add and remove slides as you see fit. That way, you can modify the presentation on the fly based on the input of various stakeholders.

During the creation process, these frames will be the building blocks of your presentation, and since they’re simply dragged and dropped into place it’ll be easy to create the right flow for your speech.

Miro’s presentation mode features will help you execute the perfect pitch when the time comes. You’ll be able to jump to each frame of the presentation as needed, so you won’t have to worry about losing your place or trying to keep up with moving slides. 

You’ll also be able to benefit from presentation mode for the brainstorming process as you and your team can make suggestions and edits remotely as you’re practicing for the big event.

Tips for giving a winning marketing proposal

To craft a winning market research presentation, you need to come across as a marketing expert and prove to the client that you’re the right fit for the job. 

One of the main marketing challenges is rising above the competition from marketing agencies. To shine above the rest, here are some pointers to give the best marketing proposal possible:

Address client’s pain points

To craft impactful marketing slides, you need to make them stand out from the dozens of others your client receives. Focus on what you can do for them rather than on who you are. 

While it is, of course, important that the client feels you have the skills to successfully complete the project, it’s better to focus the wording of the marketing plan presentation on how you can address their specific pain points.

A generic proposal is much more likely to end up getting looked over since the client might not feel that it has been crafted especially for their business.

Offer unique value

What can you bring to the project that your competitors can’t? Think about what your unique value proposition is, and that will do a huge amount in convincing the client that you’re the right person or team to hire for the job.

It could be that you use proprietary social media marketing strategies or a specific process that is more likely to lead to results than standard approaches. Make what you do sound interesting in your marketing strategy decks since this will also help your proposal and unique value proposition jump out at the client and grab their attention.

Bring a personal touch

A personal touch can go a long way to convincing someone to take you on for a particular project.

When you deliver your proposal, you can let the client know that you’re available to walk them through the specifics on a phone call or with an in-person meeting. If they agree to this, you’ll have a better opportunity to land the job as they’re more committed to what you have to say.

How do you write a marketing proposal?

To write a marketing proposal, gather all the information relevant to the project you’re pitching to a client. Once you have the information, all you need to do is enter it into the Miro Marketing Proposal Template, making sure each section is concise and only includes essential information.

What does a marketing proposal include?

A marketing proposal will include various elements, although the structure can be different depending on the type of project and specific client you’re pitching to.The details will differ from one project to the next, but generally speaking you’ll want to provide a timeline, details of why they should choose you or your team for the project, along with deliverables and the overall budget. The last thing you should be sure to include is a strong CTA (call to action) to tell the client how to get in touch with you and arrange next steps should they accept your bid.

What is the purpose of a marketing proposal?

With a marketing proposal or tactical marketing plan presentation, the idea is to hook the client’s attention and once you’ve got it, convince them why you’re the perfect person (or team) to complete the marketing project. It can also be that you pitch internally with go-to-market strategy slides. In this case, you would appeal to higher-ups in your company. The marketing proposal can be a succinct way of gathering all of your thoughts on what the best moves are regarding marketing a particular product, service, or business as a whole. With that in mind, whoever the recipient of the proposal is, it’s wise to tailor your words to your specific reader and appeal to their pain points and how you can solve them better than anyone else.

Get started with this template right now.

Demo Presentation Template

Works best for:.

Presentations, Meetings

Present your ideas confidently and professionally with this Demo Presentation Template. Use it to show potential and existing customers how your product or service works so they can fully appreciate its value.

QBR Presentation Template

Use Miro’s QBR Presentation Template to give clients an overview of their business performance and show where you can add more value. Review your successes over the past 90 days and create a plan of action for the next quarter.

Annual Report Presentation Template

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Trying to cut down on the time it takes to create a stunning yet professional annual report presentation to wow your stakeholders? Use this template to outline all the in-depth information about your company’s performance in an engaging and easy-to-digest way.

Training Presentation Template

Presentations, Education

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Simple Presentation Template

Presentations

Designed to remove the clutter and communicate the most important information in a clear and visually appealing way, our Simple Presentation Template will keep your audience’s eyes glued to the screen and their ears tuned into your voice — without having to add any fancy bells or whistles.

Logo Presentation Template

Presentations, UX Design

Make your logo ideas shine with the Logo Presentation Template. Use it to deliver logo designs, explain the thought process behind them, and show how they work in various contexts.

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FAQs About Marketing Plan & Strategy Presentation Templates

What are marketing plan & strategy presentation templates.

Marketing Plan & Strategy Presentation Templates are pre-designed slides that can visualise your marketing strategies and plans, business metrics, demographic data, and other key information. These templates allow you to present your marketing ideas effectively and clearly to convince your audience – be it your team, stakeholders, or clients.

These templates usually cover key aspects such as company overview, product presentation, market analysis, competitor analysis, marketing goals and objectives, market strategy, marketing mix elements, and action plans. They provide you with a structured layout making it easier for you to input your own findings and strategies and deliver the presentation.

Why should I use Marketing Plan & Strategy Presentation Templates?

Marketing Plan & Strategy Presentation Templates can save you time by providing a ready-made template that you simply need to fill in with your content. They also ensure consistent branding across your presentations, making them look more professional. In addition, these templates help structure your presentation and guide you in including all relevant data and information required for a comprehensive marketing plan.

The templates are designed to be visually appealing and easy to navigate. This not only helps in retaining the interest of your audience but also enhances understanding and recall of the information presented. These factors together contribute to more effective and impactful presentations.

Where can I find Marketing Plan & Strategy Presentation Templates?

There are a number of online platforms where you can find Marketing Plan & Strategy Presentation Templates. PowerPoint and Google Slides offer a range of free templates. Some other sites that provide high-quality templates include SlideModel, SlideTeam, TemplateMonster, and GraphicRiver. Most of these platforms offer both free and premium templates.

In addition to these online platforms, there are also independent designers who create and sell custom marketing plan templates. You can find them on freelance platforms or through business networks. These custom templates can be tailored to your business's branding and specific needs.

Can I customize these Marketing Plan & Strategy Presentation Templates?

Yes, almost all Marketing Plan & Strategy Presentation Templates can be customized to match your brand identity and to align with your unique marketing strategies. You can usually change the colors, fonts, images, and layout to fit your needs. Most templates are designed in such a way that adding, removing, or editing slide content is quick and easy.

However, the level of customization can vary depending on the platform you choose. Unauthorized modifications or use may violate the terms and conditions of the template licenses. Therefore, it is advisable to understand the terms of use before you start to customise these templates.

What makes a good Marketing Plan & Strategy Presentation Template?

A good Marketing Plan & Strategy Presentation Template should be visually appealing, easy to comprehend, and organized in a logical manner. It should provide a clear and concise overview of your marketing strategy and objectives, customer segmentation, competitor analysis, and action plan. The ability to effectively showcase data using charts, graphs and infographics is a plus.

Importantly, a good template should align with your brand's identity and resonate with your intended audience. It should also be versatile enough to accommodate a variety of marketing strategies and scenarios, and be user-friendly for efficient editing and customization. Finally, it should offer a balance between professional design and business insights.

Home Blog Business Guide to Crafting an Effective Strategy Presentation

Guide to Crafting an Effective Strategy Presentation

Presenting and communicating your strategies to align a team’s effort remains one of management’s priority tasks. Regardless of the company’s scale, strategic presentations help convey complex strategic plans into clear and actionable tasks to follow in accordance with the business goals.

In this guide, we will show you how to effectively create a strategic presentation, the elements it should list, and some recommendations for PowerPoint templates to speed up this process.

Table of Contents

• What is a Strategy Presentation?

Types of Strategy Presentations

• How to Structure a Strategy Presentation

Do and Don’ts of Strategy Presentations

Recommended powerpoint templates for strategy presentations, key takeaways, what is a strategy presentation.

A strategy presentation is a communication tool designed to communicate goals, strategic plans or pre-formulated strategies, and initiatives to stakeholders. The strategy presentation slide deck aims to outline the company’s vision, strategic goals, and the specific actions needed to achieve them. To accomplish that, strategy presentation slides typically introduce a mixture of visual aids with relevant data to maximize the retention rate across the audience.

We can define the following categories for strategy presentations.

Strategic Plan Presentations

Strategic plan presentations are intended to communicate the organization’s long-term goals and the strategies to achieve them to stakeholders. This kind of presentation may cover topics such as market analysis, strategic objectives, and detailed action plans. 

The primary purpose is to align the team and stakeholders around a shared vision and ensure everyone understands the steps necessary to drive the organization toward its strategic goals.

Sales Strategy Presentations

Sales strategy presentations are targeted toward increasing the sales revenue inside an organization within a specific time frame. These presentations detail the tactics, target markets, and objectives involved in boosting sales performance. They typically include an analysis of market trends, competitive positioning, and specific sales goals – elements we can find in a sales plan presentation . 

The core objective in sales strategy presentations is for team members to understand their role in executing the sales strategy and how to measure the impact of their actions.

Marketing Strategy Presentations

Marketing strategy presentations are instances in which the marketing plan presentation is communicated to the team and stakeholders. These presentations outline the methods and channels the company will use to reach its target audience and achieve marketing objectives. We can find details on market research, customer segmentation, positioning strategies, and planned marketing campaigns.

Think of a marketing strategy presentation as a roadmap for how marketing efforts can contribute to the overall business goals. It ensures clarity on task execution, expected outcomes, and resource allocation.

Business Model Strategy Presentations

Business model strategy presentations outline the fundamental structures and mechanisms through which a company creates, delivers and captures value. These presentations explain the business model components, such as revenue streams, cost structures, customer segments, value propositions, and key partnerships. 

The objective is to articulate how the company operates within its market and competitive environment, detailing strategies for sustainability and growth.

Product Development Strategy Presentations

Product development strategy presentations focus on the stages and processes required to design, create, and launch a new product. These presentations typically cover the product concept, design iterations, market research, target customer analysis, production processes, and marketing strategies. They aim to align cross-functional teams—such as R&D, marketing, and production—on the product’s vision, features, and roadmap.

IT Strategy Presentations

IT strategy presentations communicate an organization’s technology-related plans and objectives. They outline how IT resources, infrastructure, and initiatives align with the broader business strategy to enhance operational efficiency, support growth, and mitigate risks. Key topics typically include adopting new technologies, cybersecurity measures, data management strategies, and IT governance.

Change Management Strategy Presentations

Change management strategy presentations are typically used in organization restructuring scenarios – after mergers, acquisitions, or significant internal restructuring – outlining the approach and plans for managing organizational changes. Change Management Strategy presentations detail the reasons for change, the specific changes to be implemented, the strategies for managing the transition, and the impact on stakeholders. Key elements often include stakeholder analysis, communication plans , training programs , and mechanisms for feedback. 

The primary goal of Change Management Strategy slide decks is to facilitate a smooth transition by preparing the organization and its members for change, minimizing resistance, and ensuring that changes are effectively integrated into the organization to achieve desired outcomes and improve overall performance.

How to Structure an Effective Strategy Presentation

In our experience, here’s a suggested presentation structure format for a strategic presentation.

The Introduction

Begin your presentation with a relevant hook for the topic you are approaching (see our guide on How to Start a Presentation for tips). Use an agenda slide to introduce the key themes and strategic objectives to discuss. Additionally, consider incorporating an executive summary to provide a concise overview of the strategy, highlighting key decisions and expected outcomes.

Body of the Presentation

Depending on the kind of strategic presentation you deliver and the tools and slides required to design it. As a general guide, consider this approach per category:

• Strategic Plan Presentations: Strategic planning requires vision and mission statements, strategic goals , market analysis, SWOT analysis , action plans, and a timeline for accomplishing them.
• Sales Strategy Presentations: We need to showcase sales objectives, target market analysis, sales methods and tactics, performance metrics, and sales forecasts.
• Marketing Strategy Presentations: For this category, consider listing the marketing goals, customer segmentation, value proposition, marketing channels, budget, and timeline.
• Business Model Strategy Presentations: This can be done as part of a business plan presentation . Include the business model canvas, revenue streams, value propositions, key partnerships, and customer relationships.
• Product Development Strategy Presentations: Since we’re considering an entire product development plan, be sure to list the product concept, design and development process, market research, product roadmap, and the Go-to-market strategy .
• IT Strategy Presentations: This selection is mainly intended for organizations looking to renew their IT strategy. List the IT objectives, technology roadmap, infrastructure needs, cybersecurity strategy, IT budget, and resource allocation.
• Change Management Strategy Presentations : In this case, be clear about the core reason behind the change management. Include the change management plan, stakeholder analysis, communication strategy, training, and support plans.

The Conclusion

Concluding a strategy presentation effectively is crucial for reinforcing the key messages and ensuring that the audience leaves with a clear understanding of the strategic objectives and their role in achieving them. To achieve this, consider the following steps:

• Summarize Key Points: Summarize the business presentation , briefly recap the main strategic goals and necessary actions, reinforcing the session’s core messages.
• Closing Statement: End with a compelling statement or call to action that encapsulates the presentation’s vision, motivating your audience.
• Multimedia Element: Optionally, use a short impactful video or visual to vividly summarize the strategy, enhancing retention.
• Q&A Session: Allocate 3-5 minutes for questions to clarify uncertainties and engage the audience further.
• Follow-Up Details: Provide information on how attendees can access more resources or ask additional questions.
• Express Gratitude: Conclude by thanking your audience for their participation, emphasizing their importance to the strategy’s success.

Aside from these tips, we can also follow the recommendations from our article explaining how to end a presentation , which also recommends using a media presentation asset, like videos, although it’s advisable to leave 3-5 minutes for a question and answer session.

Follow these insights to improve the quality and impact of your strategy presentations.

Do(s) of Strategy Presentations

• Use visual aids to summarize concepts. 
• Prepare handouts so the audience can further reference the information you deliver.
• Tailor your presentation to include interactive presentation instances, as they can help to engage the audience in the importance of their role.
• Consider a follow-up after a week. This can be in email format, with a poll, or a brief meeting in which you can evacuate doubts.

Don’t(s) of Strategy Presentations

• Respect your audience’s time, and don’t go overboard, especially if this involves sacrificing the Q&A session.
• Don’t use outdated data. Ensure all your statistics and references are current and relevant.
• Avoid using industry-specific terms without explaining them, unless you are sure that your audience will understand.

To speed up your strategy presentation design process, here’s a list of recommended PowerPoint templates and Google Slides templates by SlideModel.

1. Brand Strategy PowerPoint Template

This brand strategy template for presentations includes striking visuals and cohesive color scheme. Whether you’re presenting a brand strategy presentation to stakeholders or team members, this brand strategy PPT template empowers you to convey the essence of your brand strategy with clarity and impact. Use the brand strategy PowerPoint template to guide your audience through your brand’s journey and strategic milestones.

Use This Template

2. Goals Based Strategic Planning PowerPoint Templates

With a goal-oriented approach, the goal-based strategic planning PPT template emphasizes setting measurable objectives to transform visions into actionable results. This strategy presentation template provides a forward-looking framework, where goals are established from a future vantage point and brought to life through detailed KPIs, such as revenue targets and profit margins.

The Goal-based strategic planning template contains 15 customizable slides, including GAP analyses, problem statements, and strategic action plans, complete with a 30-60-90 day timeline.

3. Sustainability Strategy PowerPoint Template

4. Communication Strategy PowerPoint Template

5. Go-To-Market PowerPoint Template

Frequently Asked Questions

To make a strategy presentation more engaging, use interactive elements like polls or Q&A sessions, incorporate storytelling to contextualize data, and use visual aids and animations to highlight key points.

The ideal length of a strategy presentation varies based on content and audience, but generally, it should not exceed 30 minutes. This duration helps maintain audience attention while leaving time for discussions and Q&A session .

Strategy presentations should be updated regularly, at least annually or as major changes occur within the organization or industry. Regular updates ensure that the content remains relevant and reflects current goals and strategies.

To engage senior executives, focus on summarizing strategic impacts, ROI, and alignment with overarching business goals . Keep the presentation concise, data-driven, and directly related to decision-making and organizational growth.

Providing handouts can be very beneficial, especially for complex presentations. Handouts allow attendees to revisit the content at their own pace, which can aid in better understanding and retention.

• Clarify Goals and Objectives: Strategy presentations are essential for communicating clear, actionable goals and strategic plans to stakeholders.
• Incorporate Visuals Aids: Incorporating visual slides with charts, graphs, and infographics can greatly enhance understanding and retention of complex information.
• Adapt Presentation to Audience: Tailoring the presentation to the audience’s knowledge level and interest ensures greater engagement and comprehension.
• Use of Templates: Employing professional strategy PowerPoint or Google Slides templates can streamline the creation process and ensure a consistent, professional appearance.
• Engagement and Interaction: Incorporating interactive elements and engaging visuals helps maintain audience interest and facilitates better understanding of their roles in strategy implementation.
• Continuous Update and Feedback: Regular updates and follow-ups help keep the strategy aligned with organizational goals and stakeholder expectations.

Final Words

A well-prepared strategy presentation is a powerful tool for communicating an organization’s objectives. Presenters should focus on leveraging their graphical assets so the text inside slides is reduced to the minimum—content that can be shared in handouts for presentation format—which guarantees a smooth experience for the audience.

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30 Free Marketing Presentation Templates with Modern Design

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By Al Boicheva

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Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

• 35 different slides to impress your audience

6. Free Spark Business PowerPoint Template

This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.

• Fully editable. Add your own content, change colors and pictures
• 25 slides with tips for better presentations
• Design with a dark background and transparent illustrations
• With lots of free resources included: graphs, maps, tables, and diagrams

7. Free Stylish Pitch Deck Presentation Template

Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.

• Fully editable. Easy to change colors, text, and photos
• 25 different slides with tips to improve your presentation
• Professional design in yellow and navy blue
• Feature-rich theme with examples of styles for graphs, charts, and tables

8. Free AI Tech Agency Presentation Template

This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.

• A futuristic template with abstract backgrounds
• 23 different slides to impress your audience

9. Healthy Fruits Marketing PowerPoint Template

This free marketing template for your next health foods campaign has a fresh style with a fruity design.

• 25 different slides to impress your audience
• Available in five colors: Orange, purple, blue, pink, and green

10. Food Campaign Presentation Template

Food is the main element of the design, with watercolor drawings of fruit and vegetables.

• A marketing campaign presentation with watercolor illustrations of food
• 27 different slides to impress your audience
• Available in five colors

11. Free Summer Campaign Presentation Template

A summer vibes template for creating presentations about your marketing plan.

• 24 different slides
• Contains editable graphics and maps
• Includes 1000+ icons divided into 11 different themes for customizing your slides
• Designed to be used in Google Slides and PowerPoint

12. Aqua Marketing Plan Presentation Template

The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.

13. Lettering for Marketing Presentation Template

Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.

14. Free Online Marketing Plan PowerPoint Template

This is an editable online marketing plan template, with  Free PDF & PPT download , that addresses these questions:

• Who is your target?
• How do you plan to reach them?
• How will you retain them after?
• Who are your competitors?
• How can you make your business stand out?

15. Free Colorful Statistics Presentation Template

This free template is specifically designed for presenting data results or statistics.

• 25 different slides

16. Free Food Marketing Campaign Presentation

A modern marketing template for presentations of companies in the food industry.

17. Connections – PowerPoint Presentation Template

The theme of this template fits social media, science, or connection topics.

• Professional and corporate design with a connected dots background

18. Free Multi-Purpose Presentation Template

A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

19. Free Business Planning PPT Presentation Template

Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.

• Compatible with PowerPoint

20. Company Profile Presentation Template

Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.

• Compatible with PowerPoint and Keynote

21. Dark Multipurpose Presentation Template

Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.

22. Free Multipurpose Presentation Marketing Template

A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.

23. Free Blue Marketing Presentation

Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.

• Fully editable
• Clean design with isometric illustrations

24. Free SEO Strategy PPT Template

This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.

• 35 different slides
• Includes 500+ icons and Flaticon’s extension

25. Free Corporate Presentation Template

A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.

26. Free Official Protocol Campaign Presentation Template

A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.

27. Free Wedding Planner PPT Template

This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.

• 27 different slides

28. Free Real Estate Marketing Presentation

The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.

• 23 different slides

29. Free Business PowerPoint Template

A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.

30. Free Hand-Drawn Presentation

An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.

Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:

• Digital Marketing Trends 2022
• Infographics for Marketing: How to Grab and Hold the Attention
• Instagram Marketing: Tips & Tricks to Boost Your Visual Content

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Al Boicheva

Al is an illustrator at GraphicMama with out-of-the-box thinking and a passion for anything creative. In her free time, you will see her drooling over tattoo art, Manga, and horror movies.

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Top strategies and tips for creating awesome marketing presentations

Curious about how to make an engaging marketing presentation? Whether you’re new to slide design and need to present a marketing strategy or just looking for ways to make your deck more effective, you’ve come to the right place.

Designing an effective marketing presentation doesn’t have to be a challenge. If you have the proper strategies and know what makes content both visually appealing and engaging, you can easily nail your next presentation.

In this article, we’ll discuss what a marketing presentation should include and give tips on how to do a marketing presentation that actually work.

So let’s get into it!

What is marketing presentation?

A marketing presentation is a set of slides in PowerPoint, Keynote, or any other software accompanied by a presenter’s speech. They aim to introduce new products, drive sales, and get the audience acquainted with a new product or service.

Marketing presentations can also help you solve problems related to spending every marketing penny wisely and stir interest in the offered product or service. All that’s required from you is understanding current design trends, knowing your audience, and using helpful tips for marketing presentations in PowerPoint from this article.

What to include in the marketing strategy presentation?

A marketing presentation has to include information about the new product or service, how it differs from that of the competitors, what channels you intend to utilize to sell it, etc.

Let’s examine the seven components of a good marketing presentation.

1. Marketing objectives

The first step in creating a marketing presentation is recognizing and defining the gap between the target audience’s problem and the solution (your product or service). There are several ways to go about it, but one method used most frequently by seasoned marketers is customer surveys, which help find out what the target audience thinks the market lacks.

Alternatively, you can identify the gap by researching and closely observing industry trends.

Keep in mind: your marketing goal is to eliminate this gap.

2. Value proposition

Value proposition means the strategy you’ll use to attract clients to your product or service. What are its price and quality, unique selling points, etc.? You can use this information to explain to your target audience why they should choose your product over that of your competitors.

3. Market segmentation

You cannot sell your product in the same manner in the US and the Mideast. Both markets are unique in terms of culture and habits. That’s why your marketing presentation should discuss the cultural similarities and differences and your strategy for distributing localized promotional content. It also should include information about your target audience and their purchasing habits.

Here’s a good marketing segmentation example:

4. Brand positioning

Brand positioning is all about the target audience’s perception of your product or service. It will influence everything — from the funds you have to set aside to the marketing channels you have to use.

What should a client associate your brand with? For instance, when someone mentions Versace, we automatically picture richness and style.

5. Customer journey map

How do your customers shop? Before shopping at a physical store, do they see ads on mobile phones or TV commercials? Or do they shop online? You can better understand how to lead them toward the purchase by simply defining their purchasing path. This should be stated in your marketing plan ppt.

Here’s what an online shopping customer journey map looks like:

6. Marketing mix

Your marketing presentation has to cover strategies using which you are going to promote your product or service, including the 4 Ps of marketing:

• Product: What are you going to sell?
• Place: Where will you sell it (online or in a physical store)?
• Price: How much your product or service will cost?
• Promotion: How will you create awareness of your product or service (ads, social media campaigns, etc.)

Any marketing plan or social media strategy requires an effective marketing funnel to be created and proper channels to be promoted. To follow expected campaign success and ROI, make sure to define what channels work best within the invented funnel.

7. Market analysis and measurements

How do you intend to assess your marketing efforts?

Tracking the effectiveness of digital marketing campaigns is rather simple: you can rely on SEO, social media metrics, and other tools. But how can you create a comprehensive analysis and measurement strategy when your overall revenue originates from many sources, such as cross-device sales and physical purchases? Your marketing presentation should also include a detailed answer to these questions.

Now that you know what components are necessary for creating a clear marketing plan, let’s look more closely at how to make your marketing presentation one that your target audience will remember.

Tips on creating effective marketing campaign slides

1. Make your marketing presentation about your audience

Understanding your audience, environment, interests, and preferences is the first step to developing stunning marketing presentations that sparkle the audience’s interest.

• Is your audience C-suite executives, seasoned marketers, or entry-level employees?
• What are their core emotional and physical needs?
• What are their pain points and motivations?

Answers to these questions will help you put yourself in the audience’s shoes and determine how to cater to their needs.

2. Built empathy

Don’t just focus on your desires and say what you want. Instead, focus on the audience’s side of the story and create empathy with your target audience.

• Here are three ways to do just that:
• Speak directly about what you’ll do for the audience.
• Give them a plausible vision of a better life.
• Ask if they have any fascinating marketing stories, or share yours with them.

It all will help set the relaxed tone for your presentation.

3. Start your presentation with a hook

We know. It’s not easy to start a marketing plan presentation. You are nervous, and the audience might be surfing the web or talking among themselves. Getting its attention is a tough task. But there is an effective way to go about it: start with a hook. It might be a quote, question, or reference to the good or service you’re about to introduce. The idea is to sparkle the interest of your audience in what is to come.

Here’s a great example:

4. Create more slides with little content

People working for corporations, especially senior managers or C-suite executives, can view dozens of presentations daily. It can be very challenging to hold their interest for an extended time.

One of the biggest mistakes most presenters make is putting too much information into one slide to conclude the presentation faster. In a marketing PowerPoint presentation, you should absolutely avoid doing this. Remember, it’s better to have 200 slides will little content than 50 heavily loaded with information.

5. Simplify as much as possible in marketing presentation ppt slides

As you create each slide, ask the question, “What is its purpose?” in the context of the company’s business goals. This question is pertinent to the whole slide and its specific elements.

Don’t be afraid of white spaces; fill your presentation with meaningful pictures and legible text.

Highlight only one concept on each slide. Make more essential elements large and bright and the less important ones small and close to the background color.

Always strive to have numerous slides that contain not only walls of content but also pictures, animated GIFs, and other interactive elements, and follow the rule of three.

6. Keep a story flow to create the best marketing presentation

Any information needs to be structured. A few are interested in countless numbers, data, and statements telling little. Your audience is still people who prefer organized facts, representing a logical sequence and a connection.

At the storytelling stage, highlight information that will help convey your message and combine it into a single canvas.

Focus on the story. Contrast the story. Unite the story.

Answers to these questions will help you formulate the general presentation goal and choose the most appropriate structure:

• What do I want the audience to do?
• What do I want them to remember?
• Do I evoke emotions, intrigue, or conflict between real people or views (conflict of values, ideas)?
• How do I want them to react?
• Do I have an introduction, problem, solution, and conclusion?

7. Provide real-life examples and insights

Nothing beats having relevant information and insights to back your content. Your audience could be more interested in learning what you concluded from the data and how you arrived at that conclusion than just wanting to see random numbers on the slides.

Additionally, make sure to give a clear explanation of how you intend to use this information to your benefit.

8. Follow the latest trends in marketing presentations

Try to keep up with the times and design your slides so that they don’t feel like a relic of the past. After all, the level of the audience’s confidence in you as a presenter will depend on how well you design your presentation.

Some great examples to follow:

9. Pay attention to the visual hierarchy

It’s crucial to think about how the audience will interpret the information you’re presenting when creating a presentation. Most people instinctively move to the top of a slide before moving from left to right to evaluate the remaining information. Depending on how your content and visuals are organized, your audience will process visual data either in a Z or F pattern.

People that use a Z pattern scan information from top left to right before moving diagonally to the bottom of the page. Then the human eye processes the visual information from left to right. This viewing pattern is perfect for marketing presentation slides with many graphs or still pictures but few text blocks.

People frequently go from the top left of a slide to the right in an F pattern when slides contain a lot of written content. They follow this pattern until they reach the bottom of the page. This arrangement makes the material easy to follow and helps keep the audience’s focus.

10. Choose legit fonts

The fonts we use significantly affect the presentation’s tone, feel, and appearance, so choose wisely and stick with 2-3 fonts at most.

We recommend you go for fonts like Verdana, Georgia, Montserrat, etc. They are easy to read and contrast well with each other.

11. Make sure your presentation is uniform

When designing a marketing presentation, most presenters frequently concentrate more on the content and neglect the visual appeal, which is a bad practice.

We recommend choosing a solid theme or using brand colors and typography in your marketing presentation design. This way, you’ll not only get efficient and effective slides but also will help your audience get acquainted with your brand.

12. Keep color psychology in mind

It’s unquestionably true that specific colors can affect consumers’ purchasing decisions, making them a critical design choice for any marketing presentation.

There are numerous distinct ways that color can affect the audience’s emotions. It may draw their attention to particular sections of the marketing strategy slides or even create positive memories.

Here’s what colors work well together:

13. Use five colors at most

It’s common practice to use no more than 2-3 colors on one slide, taking into account the primary background color. And up to five colors are advised throughout the entire presentation. The reason is simple: a large number of colors interferes with reading and information processing.

14. Strive for harmony

Visuals can make or break your presentation, so ensure all images and icons used are high-resolution and consistent with all other design elements. More to it, every image should be accompanied by text in the appropriate font and suitable background.

Remember, the presentation design aims to set the general tone and evoke certain emotions and associations among the audience, not just to please the eye.

15. Create sharable moments

We live in times when everyone wants to tell their friends about what they’ve been doing or learning. People appreciate having a “natural” opportunity to discuss details or memorable moments during a conference or marketing presentation.

One of the ideal ways to do this is to have quotable moments or catchphrases in your PowerPoint marketing presentation that the audience can share verbatim or as a photo or video.

These may include fresh market tendencies, particular benefits of your product or service, or other intriguing information that other people would find helpful.

Remember to add your social media hashtag for the target audience to tag your company.

16. Joke and be sincere

Practice how to laugh at yourself even during presentations. There are many TEDx talks about investigating this skill. Take a look. Conclude. Smile. The audience will appreciate your ease of communication and ease of speech.

Creating a marketing presentation ppt doesn’t have to be a daunting, nerve-wracking process. If you need assistance creating a professional marketing presentation, don’t hesitate to contact our custom presentation design agency. We’d love to help you take your marketing presentation to the next level!

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• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Keynote VS PowerPoint
• Present financial information visually in PowerPoint to drive results
• Types of presentations

How to make a presentation interactive

Introduce a new product idea in a presentation

Delivering a successful event presentation

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What is a Marketing Plan & How to Write One [+Examples]

Published: December 27, 2023

For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested.

Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don't even know where to start.

Fortunately, we've curated the best content marketing plans to help you write a concrete plan that's rooted in data and produces results. But first, we'll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses.

What is a marketing plan?

A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given period. Marketing plans can include different marketing strategies for various marketing teams across the company, all working toward the same business goals.

The purpose of a marketing plan is to write down strategies in an organized manner. This will help keep you on track and measure the success of your campaigns.

Writing a marketing plan will help you think of each campaign‘s mission, buyer personas, budget, tactics, and deliverables. With all this information in one place, you’ll have an easier time staying on track with a campaign. You'll also discover what works and what doesn't. Thus, measuring the success of your strategy.

Featured Resource: Free Marketing Plan Template

Looking to develop a marketing plan for your business? Click here to download HubSpot's free Marketing Plan Template to get started .

To learn more about how to create your marketing plan, keep reading or jump to the section you’re looking for:

How to Write a Marketing Plan

Types of marketing plans, marketing plan examples, marketing plan faqs, sample marketing plan.

If you're pressed for time or resources, you might not be thinking about a marketing plan. However, a marketing plan is an important part of your business plan.

Marketing Plan vs. Business Plan

A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics.

A business plan is also a strategic document. But this plan covers all aspects of a company's operations, including finance, operations, and more. It can also help your business decide how to distribute resources and make decisions as your business grows.

I like to think of a marketing plan as a subset of a business plan; it shows how marketing strategies and objectives can support overall business goals.

Keep in mind that there's a difference between a marketing plan and a marketing strategy.

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Marketing Strategy vs. Marketing Plan

A marketing strategy describes how a business will accomplish a particular goal or mission. This includes which campaigns, content, channels, and marketing software they'll use to execute that mission and track its success.

For example, while a greater plan or department might handle social media marketing, you might consider your work on Facebook as an individual marketing strategy.

A marketing plan contains one or more marketing strategies. It's the framework from which all of your marketing strategies are created and helps you connect each strategy back to a larger marketing operation and business goal.

For example, suppose your company is launching a new software product, and it wants customers to sign up. The marketing department needs to develop a marketing plan that'll help introduce this product to the industry and drive the desired signups.

The department decides to launch a blog dedicated to this industry, a new YouTube video series to establish expertise, and an account on Twitter to join the conversation around this subject. All this serves to attract an audience and convert this audience into software users.

To summarize, the business's marketing plan is dedicated to introducing a new software product to the marketplace and driving signups for that product. The business will execute that plan with three marketing strategies : a new industry blog, a YouTube video series, and a Twitter account.

Of course, the business might consider these three things as one giant marketing strategy, each with its specific content strategies. How granular you want your marketing plan to get is up to you. Nonetheless, every marketing plan goes through a particular set of steps in its creation.

Learn what they are below.

• State your business's mission.
• Determine the KPIs for this mission.
• Identify your buyer personas.
• Describe your content initiatives and strategies.
• Clearly define your plan's omissions.
• Define your marketing budget.
• Identify your competition.
• Outline your plan's contributors and their responsibilities.

1. State your business's mission.

Your first step in writing a marketing plan is to state your mission. Although this mission is specific to your marketing department, it should serve your business‘s main mission statement.

From my experience, you want to be specific, but not too specific. You have plenty of space left in this marketing plan to elaborate on how you'll acquire new customers and accomplish this mission.

Need help building your mission statement? Download this guide for examples and templates and write the ideal mission statement.

2. Determine the KPIs for this mission.

Every good marketing plan describes how the department will track its mission‘s progress. To do so, you need to decide on your key performance indicators (KPIs) .

KPIs are individual metrics that measure the various elements of a marketing campaign. These units help you establish short-term goals within your mission and communicate your progress to business leaders.

Let's take our example of a marketing mission from the above step. If part of our mission is “to attract an audience of travelers,” we might track website visits using organic page views. In this case, “organic page views” is one KPI, and we can see our number of page views grow over time.

Also, make sure to check whether your current reporting software facilitates the KPIs you need. Some reporting tools can only measure a set of pre-defined metrics, which can cause massive headaches in particular marketing campaigns.

However, other tools, like HubSpot’s analytics software , can offer full flexibility over the KPIs you wish to track. You can generate custom reports that reveal anything from average website engagement rates to page visits via organic, email, social media traffic, and more.   

These KPIs will come into the conversation again in step 4.

3. Identify your buyer personas.

A buyer persona is a description of who you want to attract. This can include age, sex, location, family size, and job title. Each buyer persona should directly reflect your business's current and potential customers. So, all business leaders must agree on your buyer personas.

Create your buyer personas with this free guide and set of buyer persona templates.

4. Describe your content initiatives and strategies.

Here's where you'll include the main points of your marketing and content strategy. Because there's a laundry list of content types and channels available to you today, you must choose wisely and explain how you'll use your content and channels in this section of your marketing plan.

When I write this section , I like to stipulate:

• Which types of content I'll create. These might include blog posts, YouTube videos, infographics, and ebooks.
• How much of it I'll create. I typically describe content volume in daily, weekly, monthly, or even quarterly intervals. It all depends on my workflow and the short-term goals for my content.
• The goals (and KPIs) I'll use to track each type. KPIs can include organic traffic, social media traffic, email traffic, and referral traffic. Your goals should also include which pages you want to drive that traffic to, such as product pages, blog pages, or landing pages.
• The channels on which I'll distribute my content. Popular channels include Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.
• Any paid advertising that will take place on these channels.

Build out your marketing plan with this free template.

Fill out this form to access the template., 5. clearly define your plan's omissions..

A marketing plan explains the marketing team's focus. It also explains what the marketing team will not focus on.

If there are other aspects of your business that you aren't serving in this particular plan, include them in this section. These omissions help to justify your mission, buyer personas, KPIs, and content. You can’t please everyone in a single marketing campaign, and if your team isn't on the hook for something, you need to make it known.

In my experience, this section is particularly important for stakeholders to help them understand why certain decisions were made.

6. Define your marketing budget.

Whether it's freelance fees, sponsorships, or a new full-time marketing hire, use these costs to develop a marketing budget and outline each expense in this section of your marketing plan.

You can establish your marketing budget with this kit of 8 free marketing budget templates .

7. Identify your competition.

Part of marketing is knowing whom you're marketing against. Research the key players in your industry and consider profiling each one.

Keep in mind not every competitor will pose the same challenges to your business. For example, while one competitor might be ranking highly on search engines for keywords you want your website to rank for, another competitor might have a heavy footprint on a social network where you plan to launch an account.

Easily track and analyze your competitors with this collection of ten free competitive analysis templates .

8. Outline your plan's contributors and their responsibilities.

With your marketing plan fully fleshed out, it's time to explain who’s doing what. I don't like to delve too deeply into my employees’ day-to-day projects, but I know which teams and team leaders are in charge of specific content types, channels, KPIs, and more.

Now that you know why you need to build an effective marketing plan, it’s time to get to work. Starting a plan from scratch can be overwhelming if you haven't done it before. That’s why there are many helpful resources that can support your first steps. We’ll share some of the best guides and templates that can help you build effective results-driven plans for your marketing strategies.

Ready to make your own marketing plan? Get started using this free template.

Depending on the company you work with, you might want to create various marketing plans. We compiled different samples to suit your needs:

1. Quarterly or Annual Marketing Plans

These plans highlight the strategies or campaigns you'll take on in a certain period.

Forbes published a marketing plan template that has amassed almost 4 million views. To help you sculpt a marketing roadmap with true vision, their template will teach you how to fill out the 15 key sections of a marketing plan, which are:

• Executive Summary
• Target Customers
• Unique Selling Proposition
• Pricing & Positioning Strategy
• Distribution Plan
• Your Offers
• Marketing Materials
• Promotions Strategy
• Online Marketing Strategy
• Conversion Strategy
• Joint Ventures & Partnerships
• Referral Strategy
• Strategy for Increasing Transaction Prices
• Retention Strategy
• Financial Projections

If you're truly lost on where to start with a marketing plan, I highly recommend using this guide to help you define your target audience, figure out how to reach them, and ensure that audience becomes loyal customers.

2. Social Media Marketing Plan

This type of plan highlights the channels, tactics, and campaigns you intend to accomplish specifically on social media. A specific subtype is a paid marketing plan, which highlights paid strategies, such as native advertising, PPC, or paid social media promotions.

Shane Snow's Marketing Plan for His Book Dream Team is a great example of a social media marketing plan:

When Shane Snow started promoting his new book, "Dream Team," he knew he had to leverage a data-driven content strategy framework. So, he chose his favorite one: the content strategy waterfall. The content strategy waterfall is defined by Economic Times as a model used to create a system with a linear and sequential approach.

Snow wrote a blog post about how the waterfall‘s content strategy helped him launch his new book successfully. After reading it, you can use his tactics to inform your own marketing plan. More specifically, you’ll learn how he:

• Applied his business objectives to decide which marketing metrics to track.
• Used his ultimate business goal of earning $200,000 in sales or 10,000 purchases to estimate the conversion rate of each stage of his funnel.
• Created buyer personas to figure out which channels his audience would prefer to consume his content.
• Used his average post view on each of his marketing channels to estimate how much content he had to create and how often he had to post on social media.
• Calculated how much earned and paid media could cut down the amount of content he had to create and post.
• Designed his process and workflow, built his team, and assigned members to tasks.
• Analyzed content performance metrics to refine his overall content strategy.

I use Snow's marketing plan to think more creatively about my content promotion and distribution plan. I like that it's linear and builds on the step before it, creating an air-tight strategy that doesn't leave any details out.

3. Content Marketing Plan

This plan could highlight different strategies, tactics, and campaigns in which you'll use content to promote your business or product.

HubSpot's Comprehensive Guide for Content Marketing Strategy is a strong example of a content marketing plan:

At HubSpot, we‘ve built our marketing team from two business school graduates working from a coffee table to a powerhouse of hundreds of employees. Along the way, we’ve learned countless lessons that shaped our current content marketing strategy. So, we decided to illustrate our insights in a blog post to teach marketers how to develop a successful content marketing strategy, regardless of their team's size.

In this comprehensive guide for modern marketers, you'll learn:

• What exactly content marketing is.
• Why your business needs a content marketing strategy.
• Who should lead your content marketing efforts?
• How to structure your content marketing team based on your company's size.
• How to hire the right people for each role on your team.
• What marketing tools and technology you'll need to succeed.
• What type of content your team should create, and which employees should be responsible for creating them.
• The importance of distributing your content through search engines, social media, email, and paid ads.
• And finally, the recommended metrics each of your teams should measure and report to optimize your content marketing program.

This is a fantastic resource for content teams of any size — whether you're a team of one or 100. It includes how to hire and structure a content marketing team, what marketing tools you'll need, what type of content you should create, and even recommends what metrics to track for analyzing campaigns. If you're aiming to establish or boost your online presence, leveraging tools like HubSpot's drag-and-drop website builder can be extremely beneficial. It helps you create a captivating digital footprint that sets the foundation for your content marketing endeavors.

4. New Product Launch Marketing Plan

This will be a roadmap for the strategies and tactics you‘ll implement to promote a new product. And if you’re searching for an example, look no further than Chief Outsiders' Go-To-Market Plan for a New Product :

After reading this plan, you'll learn how to:

• Validate a product
• Write strategic objectives
• Identify your market
• Compile a competitive landscape
• Create a value proposition for a new product
• Consider sales and service in your marketing plan

If you're looking for a marketing plan for a new product, the Chief Outsiders template is a great place to start. Marketing plans for a new product will be more specific because they target one product versus its entire marketing strategy.

5. Growth Marketing Plan

Growth marketing plans use experimentation and data to drive results, like we see in Venture Harbour’s Growth Marketing Plan Template :

Venture Harbour's growth marketing plan is a data-driven and experiment-led alternative to the more traditional marketing plan. Their template has five steps intended for refinement with every test-measure-learn cycle. The five steps are:

• Experiments

I recommend this plan if you want to experiment with different platforms and campaigns. Experimentation always feels risky and unfamiliar, but this plan creates a framework for accountability and strategy.

• Louisville Tourism
• University of Illinois Urbana-Champaign
• Visit Oxnard
• Safe Haven Family Shelter
• Wright County Economic Development
• The Cultural Council of Palm Beach County
• Cabarrus County Convention and Visitors Bureau
• Visit Billings

1. Louisville Tourism

It also divides its target market into growth and seed categories to allow for more focused strategies. For example, the plan recognizes Millennials in Chicago, Atlanta, and Nashville as the core of it's growth market, whereas people in Boston, Austin, and New York represent seed markets where potential growth opportunities exist. Then, the plan outlines objectives and tactics for reaching each market.

Why This Marketing Plan Works

• The plan starts with a letter from the President & CEO of the company, who sets the stage for the plan by providing a high-level preview of the incoming developments for Louisville's tourism industry
• The focus on Louisville as "Bourbon City" effectively leverages its unique cultural and culinary attributes to present a strong brand
• Incorporates a variety of data points from Google Analytics, Arrivalist, and visitor profiles to to define their target audience with a data-informed approach

2. University of Illinois Urbana-Champaign

For example, students who become prospects as freshman and sophomore will receive emails that focus on getting the most out of high school and college prep classes. Once these students become juniors and seniors — thus entering the consideration stage — the emails will focus more on the college application process and other exploratory content.

• The plan incorporates competitive analysis, evaluation surveys, and other research to determine the makeup of its target audience
• The plan lists each marketing program (e.g., direct mail, social media, email etc.) and supplements it with examples on the next page
• Each marketing program has its own objectives, tactics, and KPIs for measuring success

3. Visit Oxnard

This marketing plan by Visit Oxnard, a convention and visitors bureau, is packed with all the information one needs in a marketing plan: target markets, key performance indicators, selling points, personas, marketing tactics by channel, and much more.

It also articulates the organization’s strategic plans for the upcoming fiscal year, especially as it grapples with the aftereffects of the pandemic. Lastly, it has impeccable visual appeal, with color-coded sections and strong branding elements.

• States clear and actionable goals for the coming year
• Includes data and other research that shows how their team made their decisions
• Outlines how the team will measure the success of their plan

4. Safe Haven Family Shelter

This marketing plan by a nonprofit organization is an excellent example to follow if your plan will be presented to internal stakeholders at all levels of your organization. It includes SMART marketing goals , deadlines, action steps, long-term objectives, target audiences, core marketing messages , and metrics.

The plan is detailed, yet scannable. By the end of it, one can walk away with a strong understanding of the organization’s strategic direction for its upcoming marketing efforts.

• Confirms ongoing marketing strategies and objectives while introducing new initiatives
• Uses colors, fonts, and formatting to emphasize key parts of the plan
• Closes with long-term goals, key themes, and other overarching topics to set the stage for the future

5. Wright County Economic Development

Wright County Economic Development’s plan drew our attention because of its simplicity, making it good inspiration for those who’d like to outline their plan in broad strokes without frills or filler.

It includes key information such as marketing partners, goals, initiatives, and costs. The sections are easy to scan and contain plenty of information for those who’d like to dig into the details. Most important, it includes a detailed breakdown of projected costs per marketing initiative — which is critical information to include for upper-level managers and other stakeholders.

• Begins with a quick paragraph stating why the recommended changes are important
• Uses clear graphics and bullet points to emphasize key points
• Includes specific budget data to support decision-making

6. The Cultural Council of Palm Beach County

This marketing plan presentation by a cultural council is a great example of how to effectively use data in your plan, address audiences who are new to the industry, and offer extensive detail into specific marketing strategies.

For instance, an entire slide is dedicated to the county’s cultural tourism trends, and at the beginning of the presentation, the organization explains what an arts and culture agency is in the first place.

That’s a critical piece of information to include for those who might not know. If you’re addressing audiences outside your industry, consider defining terms at the beginning, like this organization did.

• Uses quality design and images to support the goals and priorities in the text
• Separate pages for each big idea or new strategy
• Includes sections for awards and accomplishments to show how the marketing plan supports wider business goals
• Defines strategies and tactics for each channel for easy skimming

7. Cabarrus County Convention & Visitors Bureau

Cabarrus County’s convention and visitors bureau takes a slightly different approach with its marketing plan, formatting it like a magazine for stakeholders to flip through. It offers information on the county’s target audience, channels, goals, KPIs, and public relations strategies and initiatives.

We especially love that the plan includes contact information for the bureau’s staff members, so that it’s easy for stakeholders to contact the appropriate person for a specific query.

• Uses infographics to expand on specific concepts, like how visitors benefit a community
• Highlights the team members responsible for each initiative with a photo to emphasize accountability and community
• Closes with an event calendar for transparency into key dates for events

8. Visit Billings

Visit Billing’s comprehensive marketing plan is like Cabarrus County’s in that it follows a magazine format. With sections for each planned strategy, it offers a wealth of information and depth for internal stakeholders and potential investors.

We especially love its content strategy section, where it details the organization’s prior efforts and current objectives for each content platform.

At the end, it includes strategic goals and budgets — a good move to imitate if your primary audience would not need this information highlighted at the forefront.

• Includes a section on the buyer journey, which offers clarity on the reasoning for marketing plan decisions
• Design includes call-outs for special topics that could impact the marketing audience, such as safety concerns or "staycations"
• Clear headings make it easy to scan this comprehensive report and make note of sections a reader may want to return to for more detail

What is a typical marketing plan?

In my experience, most marketing plans outline the following aspects of a business's marketing:

• Target audience

Each marketing plan should include one or more goals, the path your team will take to meet those goals, and how you plan to measure success.

For example, if I were a tech startup that's launching a new mobile app, my marketing plan would include:

• Target audience or buyer personas for the app
• Outline of how app features meet audience needs
• Competitive analysis
• Goals for conversion funnel and user acquisition
• Marketing strategies and tactics for user acquisition

Featured resource : Free Marketing Plan Template

What should a good marketing plan include?

A good marketing plan will create a clear roadmap for your unique marketing team. This means that the best marketing plan for your business will be distinct to your team and business needs.

That said, most marketing plans will include sections for one or more of the following:

• Clear analysis of the target market
• A detailed description of the product or service
• Strategic marketing mix details (such as product, price, place, promotion)
• Measurable goals with defined timelines

This can help you build the best marketing plan for your business.

A good marketing plan should also include a product or service's unique value proposition, a comprehensive marketing strategy including online and offline channels, and a defined budget.

Featured resource : Value Proposition Templates

What are the most important parts of a marketing plan?

When you‘re planning a road trip, you need a map to help define your route, step-by-step directions, and an estimate of the time it will take to get to your destination. It’s literally how you get there that matters.

Like a road map, a marketing plan is only useful if it helps you get to where you want to go. So, no one part is more than the other.

That said, you can use the list below to make sure that you've added or at least considered each of the following in your marketing plan:

• Marketing goals
• Executive summary
• Target market analysis
• Marketing strategies

What questions should I ask when making a marketing plan?

Questions are a useful tool for when you‘re stuck or want to make sure you’ve included important details.

Try using one or more of these questions as a starting point when you create your marketing plan:

• Who is my target audience?
• What are their needs, motivations, and pain points?
• How does our product or service solve their problems?
• How will I reach and engage them?
• Who are my competitors? Are they direct or indirect competitors?
• What are the unique selling points of my product or service?
• What marketing channels are best for the brand?
• What is our budget and timeline?
• How will I measure the success of marketing efforts?

How much does a marketing plan cost?

Creating a marketing plan is mostly free. But the cost of executing a marketing plan will depend on your specific plan.

Marketing plan costs vary by business, industry, and plan scope. Whether your team handles marketing in-house or hires external consultants can also make a difference. Total costs can range from a few thousand dollars to tens of thousands. This is why most marketing plans will include a budget.

Featured resource : Free Marketing Budget Templates

What is a marketing plan template?

A marketing plan template is a pre-designed structure or framework that helps you outline your marketing plan.

It offers a starting point that you can customize for your specific business needs and goals. For example, our template includes easy-to-edit sections for:

• Business summary
• Business initiatives
• Target market
• Market strategy
• Marketing channels
• Marketing technology

Let’s create a sample plan together, step by step.

Follow along with HubSpot's free Marketing Plan Template .

1. Create an overview or primary objective.

Our business mission is to provide [service, product, solution] to help [audience] reach their [financial, educational, business related] goals without compromising their [your audience’s valuable asset: free time, mental health, budget, etc.]. We want to improve our social media presence while nurturing our relationships with collaborators and clients.

For example, if I wanted to focus on social media growth, my KPIs might look like this:

We want to achieve a minimum of [followers] with an engagement rate of [X] on [social media platform].

The goal is to achieve an increase of [Y] on recurring clients and new meaningful connections outside the platform by the end of the year.

Use the following categories to create a target audience for your campaign.

• Profession:
• Background:
• Pain points:
• Social media platforms that they use:
• Streaming platforms that they prefer:

For more useful strategies, consider creating a buyer persona in our Make My Persona tool .

Our content pillars will be: [X, Y, Z].

Content pillars should be based on topics your audience needs to know. If your ideal clients are female entrepreneurs, then your content pillars can be: marketing, being a woman in business, remote working, and productivity hacks for entrepreneurs.

Then, determine any omissions.

This marketing plan won’t be focusing on the following areas of improvement: [A, B, C].

5. Define your marketing budget.

Our marketing strategy will use a total of [Y] monthly. This will include anything from freelance collaborations to advertising.

6. Identify your competitors.

I like to work through the following questions to clearly indicate who my competitors are:

• Which platforms do they use the most?
• How does their branding differentiate?
• How do they talk to their audiences?
• What valuable assets do customers talk about? And if they are receiving any negative feedback, what is it about?

7. Outline your plan's contributors and their responsibilities.

Create responsible parties for each portion of the plan.

Marketing will manage the content plan, implementation, and community interaction to reach the KPIs.

• Social media manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
• Content strategist: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
• Community manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Sales will follow the line of the marketing work while creating and implementing an outreach strategy.

• Sales strategists: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]
• Sales executives: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]

Customer Service will nurture clients’ relationships to ensure that they have what they want. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].

Project Managers will track the progress and team communication during the project. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].

Get started on your marketing plan.

These marketing plans serve as initial resources to get your content marketing plan started. But, to truly deliver what your audience wants and needs, you'll likely need to test some different ideas out, measure their success, and then refine your goals as you go.

Editor's Note: This post was originally published in April 2019, but was updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure t o learn more about how we use AI.

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60 Effective PowerPoint Presentation Tips & Tricks (Giant List)

Here's a PowerPoint presentation tips and tricks guide that takes you through how to make a good PowerPoint presentation.

The best PowerPoint presentations shouldn’t be remembered. Instead, they should fall into the background to support you and the message you’re trying to get across.

Unlike good PowerPoint presentations , bad PowerPoint presentations are a distraction. You may remember them, but not in a good way.

You’ve seen them before. They might have millions of lines of text. Or a disjointed flow to the slides. Even worse, some slides feature ugly photos and poor design that detract from the message you’re trying to get across. That can even hurt your credibility as a professional or speaker.

This article will take you from finding your initial topic to learning how to make a great PowerPoint presentation. Our guide covers everything in between so that you learn how to present a PowerPoint like a pro.

These Microsoft PowerPoint presentation tips and guidelines are organized into sections. So cut straight to the advice you need and come back when you’re ready for the next steps.

Guide to Making Great Presentations (Free eBook Download)

Also, download our Free eBook: The Complete Guide to Making Great Presentations . It’s the deepest resource for learning effective presentation skills for a PPT.

This eBook covers the complete presentation process. It takes the PowerPoint tips and tricks you learn in this article further. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully. It’s another great source for presentation design tips.

Master PowerPoint (Free Course): 15 Essential Tips

This article is full of helpful tips so you can build a powerful presentation. You can also find more PowerPoint tips in this video lesson:

To learn even more about how to make a PowerPoint look good, review the huge list of tips below.

What Makes a PowerPoint Presentation Effective?

Knowing how to use PowerPoint and work within it quickly is helpful. But more important is making a good presentation that hits all your goals. A great PowerPoint presentation is:

• Prepared to Win . Research, plan, and prepare your presentation professionally. It helps you deliver an effective message to your target audience.
• Designed Correctly . Your visual points should stand out without overwhelming your audience. A good PowerPoint visual shouldn’t complicate your message.
• Practiced to Perfection . Rehearse your timing and delivery so that your points land as practiced with a live audience.
• Delivered With Poise . Present with a relaxed inner calm and confident outward projection. Give your audience warmth, excitement, and energy.
• Free From Mistakes . Avoid typos, cheesy clip art, and mistakes like reading directly from your slides.

Consider this your all-inclusive guide to how to make a good presentation. We’ll look at preparing your presentation and explore how to design it in PowerPoint. Plus, we’ll cover how to practice and nail your delivery successfully come presentation time.

We’ll also address what not to do in these tips for PowerPoint presentations—so you can sidestep any big mistakes. Now let’s dig into these tips for effective PowerPoint presentations.

Killer Presentation Preparation Tips to Get Started Right

Before even opening PowerPoint, start by addressing these things. These Microsoft PowerPoint tips and tricks will ensure that you’re prepared for your presentation:

1. Know Your Stuff

Your presentation isn’t about your slides alone. It’s about the message you want to get across. Before filling in stats, facts and figures, think about the narrative that’ll be discussed, why, and in what order.

2. Write It Out

Start in a Word or Google doc, and storyboard or script the entire presentation. This will give you an idea of how the information presented will flow and how viewers will see it in sequence. Learn the complete writing process .

3. Highlight What’s Most Important

A presentation covers the most crucial pieces only. Whatever you’ve been working on that led to this—a paper, a work project, a new product design—doesn’t need to be shared in its entirety. Pick key points and put the rest in an “Appendix” to refer to during the Q&A session at the end.

4. Know Your Audience

How you talk to a room full of medical professionals should be different from the way you address a room full of young entrepreneurs. Everything, in fact, is different: your topic selection, the language you use, the examples you give to illustrate points. The little bits of humor you include should be tailored specifically with your target audience in mind.

Understand your audience’s needs to create a successful PowerPoint presentation. Customize your content to meet their specific requirements.

5. Rehearse! (Yes, Already)

It’s never too early to get used to the rhythm of your presentation and take note of points you want to emphasize. While saying it out loud, you’ll start to develop a “feel” for the material. You’ll notice that some things work well, while others don’t and might need to be worked around.

6. Rewrite After You Rehearse

As you’re rehearsing your presentation, you’re bound to stumble over sections that don’t quite flow naturally. Instead of reworking your delivery, it might be time to consider the content and rewrite the areas that served as stumbling blocks.

“Editing is hard. ‘It’s good enough,’ is a phrase wannabes use. Leaders take editing seriously.” – Anthony Trendl

The most important part of creating a great presentation is the writing stage. The second most important stage is rewriting.

7. Share With a Friend

If the stakes are high for your presentation, it’s never too early to get feedback from those that you trust. Here’s an article that helps you collaborate as a team on a PowerPoint presentation. Get PowerPoint design tips from those that you trust when you collaborate.

Simple Tips to Design Your PowerPoint Presentation Better

Second only to you (the information you bring and how you present it) is your PowerPoint slides. If not designed well, a PowerPoint can be disengaging or distracting (regardless of the content quality). Here are some presentation design tips to make sure this doesn’t happen to you:

8. Keep Your Slides Simple

This is one of the most important PowerPoint presentation tips to follow when designing your slides. Keep in mind that less is more (effective.) A cluttered slide is distracting. It causes confusion for an audience: Which part of the slide should I focus on? Should I read the slide or pay attention to the presenter?

A simple, visually appealing slide will engage your audience, keeping them on track with your main points. Here’s an example of a simple slide that serves its purpose perfectly:

Minimalist slide templates like Nook can help you resist the urge to clutter your slides.

9. Limit Words on Your Slides

Piggybacking on the last point, less is more effective. If possible, avoid bullets altogether. Otherwise cut them to just a few simple words. The audience should be listening, not reading.

10. Use High-Quality Photos and Graphics

One of the most important tips for quality PowerPoint presentations is to use high-quality photos and graphics.

Earlier in this tutorial, you saw Envato Elements, an all-you-can-download service with PPT tips inside of templates. Those pre-built designs are a beginner’s best friend. They’re even better when paired with Elements’ unlimited library of stock photos .

People are more likely to take you seriously if your presentation is visually appealing. Users view attractive design as more usable. Similarly, they’ll view a more attractive PowerPoint as more effective.

11. Use Accurate and Relevant Charts and Graphs

Charts and graphs can also be distracting if they’re not used right. Make sure your information design is simple and clean so that the audience doesn’t spend the entire time trying to decipher what your X axis says. Learn more about PPT data presentation .

12. Use High-Quality, Fresh Templates

Have you seen the old PowerPoint template that looks like worn paper and uses ink splashes? Yeah, so has your audience. Templates can be distracting if they’re too basic or if the design feels dated. You need one with great design options.

Costs are always a concern. But when you use Envato Elements, you’ve got everything you need to create a great PowerPoint presentation . That’s thanks to the incredible all-you-can-download subscription package.

The best PowerPoint tips and tricks can hardly compare to the value of using a template while building your presentation.

On Envato Elements, there are thousands of PowerPoint design templates that are ready to use. Instead of designing a presentation from scratch, start with a template! Just add your specifics to the placeholders.

Templates like Galaxi are impressively designed and waiting for your slide specifics.

The best PowerPoint design tips save you time. And there’s no tip more powerful than this one: use a pre-built template . It helps you master how to present a PowerPoint without spending all your time in the app.

13. Choose Appropriate Fonts

Fonts are an important part of engaging your audience. Fonts and typography choices have a subconscious effect on viewers. They can characterize your company’s presentation and brand either positively or negatively. Make sure that you’re choosing fonts that are professional and modern.

14. Choose Color Well

Like font choice, colors cause specific subconscious reactions from viewers. Choosing an outdated color combination for your presentation will render it ineffective.

Below is an example of the Popsicle PowerPoint template , which has a modern presentation color choice:

The Popsicle PowerPoint template highlights how harmonized color palettes can create beautiful slides.

15. Clean + Simple Formatting Makes All the Difference!

We’ve got a full tutorial on how to make a good presentation slide . Give it a read through and review the accompanying video. Just remember, less is more. The focus is you and your message , not your slides.

16. Make Sure All Objects Are Aligned

A simple way to create a well-designed presentation is to make sure all items on a slide are intentionally aligned. To do this, hold down Shift and select all the objects you want to include. Then choose Arrange in the options bar and apply Alignment Type .

17. Limit Punctuation

This isn’t the place for exclamation points. Emphasize your points (while speaking). Don’t enlist punctuation to do this for you. (Leave these at home!!!)

18. Avoid Over-Formatting Your Points

This PowerPoint presentation tip is simple. There’s no need to have every word of every bullet point capitalized, or to have all your bullet points in title case. If possible, drop bullets altogether. Again, the simpler, the better!

Limit your text formatting, including reducing the use of bullets, underline, and other effects. Compare the before example on the left to the revised version on the right.

19. Combine Information With Graphics in PowerPoint

One of the most powerful presentation skills for PPT is using infographics. With the right type of visuals, slides come to life and reduce the text in favor of graphics.

Infographics help combine information with graphics. It’s easier to explain complex ideas when you use visual formats that are intuitive.

Practice Presentation Tips: Rehearse, Rehearse, Rehearse!

Delivery is probably more important than the actual content. Here’s how to become more aware of your own unique ticks, and how to present like a polished pro:

20. I’ll Say It Again, Rehearse!

Just do it. Again and again. Experiment with pauses, gestures, and body language. Practice around one hour for every minute of your speech.

21. Practice With a Timer

Consistency is key to an effective PowerPoint presentation. The timing should be similar (ideally the same) each time you rehearse. This one will especially pay off when it’s time to present in front of your audience.

22. Slow It Down

Many of the best speakers today intentionally speak slowly. You’ll have the chance to emphasize, appear more thoughtful, and make your information easier to digest.

23. Pause More Often

Like the prior tip, pausing more often allows your main points to be emphasized and gives time for information to sink in. You need to let key points breathe a little before rushing into the next section.

24. Record Yourself

Use your phone’s voice recorder. Assess and critique yourself. Consider:

• Are your pauses too short or too long?
• Are you speaking slowly enough? Too slow?
• When you’re nervous, does your voice get high like the mice in Cinderella?

It’s always weird to hear your own voice recorded; don’t stress it. Use this as a time to adjust.

25. Choose Three Focal Points in the Room

If you stare at the same spot (or even creepier, the same person) the entire time, your presentation will be ineffective (and awkward.) People will be distracted by you, wondering what you’re staring at.

Try this: pick three points in the room (typically: left, center, right). Take time to direct your delivery toward each physical focal point in the room. Also, focus on the center when making your primary points.

26. Vary Your Sentence Length

This makes you sound more interesting, and it’s easier for your audience to follow. Think short and punchy. Or go long and complex for dramatic effect.

27. Modulate!

Don’t speak in monotone for your whole presentation. Be conscious of raising and lowering your voice tone. Otherwise, people will tune you out, and you’ll come across like the teacher in Charlie Brown.

28. Practice in Front of a Mirror

What you look like is as important as how you sound. Pretend you’re having a normal conversation, and allow your hands to move with your speech to emphasize your points. Just don’t get carried away! (I’m thinking Brene Brown or President Obama , not your Aunt Jamie after a few gin and tonics.)

29. Use “Present Mode” When Rehearsing

When you finally are ready to hit the Present button in PowerPoint, make sure you use the Present Mode option. This allows you (and only you) to view extra notes about each slide—just in case you forget something!

30. Practice With New Audiences

If possible, try doing a few real live test runs as a webinar or even at a local Toastmasters organization to get some feedback from a live audience.

31. Engage the Audience by Asking Questions

There’s no reason that a presentation should be one-sided. Why not invert the format and ask your audience a question?

To learn how to create a slide that kicks off a Q&A, use this article . These PowerPoint design tips help you create an engaging and exciting discussion.

Helpful Tips to Step Up and Deliver Come Presentation Time

When the actual day arrives, there are only a few last PowerPoint presentation tips and guidelines to keep in mind:

32. Take a Deep Breath

Deep breathing is proven to relieve stress. It’s simple, and it’ll help you remain calm and in the moment, even up to the last minute before starting.

33. Lighten Up Your Mood

Tell yourself a joke or watch a funny video clip. Do this before the presentation, of course. Research concludes that happy people are more productive. More productive is more focused and able to perform better.

34. Remind Yourself to Take It Slow

When we’re stressed or nervous (or both), we tend to speak faster. Consciously, take yet another deep breath and remind yourself to take it slow!

35. Read the Room

Every presentation room has a temperature. It’s your job as a speaker to gauge it and tailor your presentation to it.

Here’s a great example. Layoffs are coming at a company, and you’re asked to speak to an audience. Even if the audience isn’t personally affected by the actions, you’ve got to consider the morale of the workforce.

Skilled speakers have a knack for reading the energy of the room and adjusting their presentation on the fly.

The last thing that group will want to hear is how strong the economy is and why the company is the best place to work. That doesn’t mean that you’ve got to align to their uncertainty, but don’t go too far against the grain while presenting.

Robert Kennedy III is a master of bringing energy and aligning a speech to the audience. Here’s his advice for adjusting:

“It can be hard to wake up a “dead” crowd but go for it. Most of all, don’t take their energy personally. Focus on serving them with every bit of your fiber then leave empty.”

36. Fake It ‘Til You Make It!

Go forward with confidence. If you act confident, you’ll start to feel more confident. Move slowly with grace, speak clearly, smile, wear something nice. You’ll appear confident to all attendees (no matter how you feel internally).

PowerPoint Presentation Tips and Tricks to Help Avoid Mistakes (What Not to Do)

Most importantly, focus on what you can do to make your presentation better. There are a few important things not to do that we’ve got to address. Here are a handful of PowerPoint presentation tips and tricks to help you avoid missteps.

37. Stop With the Sound Effects

Sound effects are distracting and outdated. In most cases, avoid them. Add audio or music to your presentation to inject interest or highlight an important point, but it’s something to take extra care with. If you insert audio, then make sure your use really connects with your audience and has a fresh approach. Otherwise, it’s best to leave it out.

38. Don’t Use Flashy Slide Transitions

Again, this is distracting and outdated. Use transitions and subtle animations in your PowerPoint presentation. But you need to take care and do it right .

39. Beware of Clip Art

This PowerPoint presentation tip shouldn’t even have to be said. But please, please don’t use clip art. Use professional graphics instead.

40. Don’t Be Afraid to Be Afraid

The fear of public speaking is a real one. Many beginners think that if they’re feeling nervous that a presentation won’t go well or succeed. That might lead them to cancel the presentation.

Here’s a tip from expert Sandra Zimmer, who leads The Self-Expression Center on conquering your fears before you take the stage:

“Get out of your head and into your body. I do this through a grounding exercise that really works to calm nerves and bring you present in the moment.”

If you think that public speaking fears aren’t normal, you might never give your award-winning presentation. So don’t be afraid to be afraid, and acknowledge it’s part of the process!

41. Don’t Read Directly During Your PowerPoint Presentation

If you spend your entire presentation looking at the screen or your note cards, you’re sure to lose your audience’s attention. They’ll disengage from what you’re saying, and your presentation will fall flat.

Reading from your paper or screen also makes it look like you’re not prepared. Many people do it, but no one should. As a general rule, only present something you know well and have, at least mostly, memorized the main points of.

42. Don’t Miss Out on PowerPoint Customizations

Many new PowerPoint users often make significant mistakes when using Envato Elements designs.

The best way to see how to make a good presentation PPT is to start with designs from others. That means using a template, but that doesn’t mean you can’t customize them!

Don’t forget that PowerPoint templates are infinitely customizable. Think of them as guides with built-in presentation design tips.

To see more presentation tips that show you what not to do, make sure to check out our guide .

Work in PowerPoint More Effectively (Tips & Tricks to Level Up Your PPT Skills)

These PowerPoint tips will help you get the most out of the application to level up your next presentation. Let’s dive in.

43. Use the Visual Guides

When you’re designing your next PowerPoint presentation, it helps to create a sense of visual rhythm. Slides that have objects aligned and centered are more likely to resonate with an audience.

44. Use a Few Animations (Tastefully)

Animations in effective PowerPoint presentations are a slippery slope. We’ve all sat through presentations where there were so many objects in motion that it was easy to lose focus on the key ideas in the presentation.

But that’s why animations get an unfairly bad reputation. Use animations to create motion and hold an audience’s attention. Use them sparingly and on key elements on your slide, and you’ll capture that attention properly.

45. Stage Key Content With Animations

You just learned that animations should avoid being distracting. But there’s an important principle to using animations properly. It’s called staging content.

Staging content means that the content appears step by step. There’s nothing worse than overwhelming an audience with all your content at once. But when you stage content, bring it on step by step.

Take it from presentation pro Suzannah Baum :

“If you’re sharing a slide with lots of different points on it, using the animation to reveal those points one at a time is a way to keep the presenter’s content flowing smoothly.”

For more animation presentation tips and tricks, follow our guide .

46. Add a Video to Your PowerPoint

When you’re sharing a big idea in your presentation, it helps to share your perspective from a few different angles. Adding a video to supplement your content can do just that. Luckily, it’s easy to add and embed a YouTube video in your next PowerPoint presentation.

47. Add Charts & Graphs

Charts and graphs can help you tell stories with data. It’s easy for an audience to zone out when you throw a big data table or set of statistics at them.

instead, convert those to charts and graphs. Try out our tutorial to learn how to edit those graphs.

48. Build Your Own Infographics With SmartArt

Earlier in this tutorial, we gave you one of my favorite PowerPoint design tips: use infographic templates.

Here’s another. One of my favorite PowerPoint features is SmartArt, which allows you to build infographics right inside the app.

You don’t have to use another graphic design app like Photoshop or Illustrator to add visuals. Instead, try out SmartArt to help you build graphics that are easy to update.

49. Use Presenter View

Remember that when you use the PowerPoint, you’ re the presentation. The slides are just there to reinforce what you’ve got to say and support your speaking points.

That’s why I always recommend using Presenter view. More often than not, you’re going to have several displays. Presenter view shows your content on your screen, while your presentation is displayed on another screen.

50. Track Your PowerPoint Changes

One of my favorite PowerPoint design tips is to collaborate. Those who know you best will suggest compelling changes that are sure to help you succeed.

As you start collaborating on your presentation, it helps to keep track of proposed and included PowerPoint changes. Use this article to track changes made by others.

10 More Advanced PowerPoint Tips & Tricks

Really need to wow an audience with a good PowerPoint presentation? Give these tips a try to make an unforgettable impression:

51. Engage With an Interactive Quiz

A good PowerPoint presentation gets your audience involved. One of the best PowerPoint tricks is to do that with a quiz. By engaging audiences, a quiz makes your slides memorable.

By adding trivia, you’ll see how to present a PowerPoint in a way that people will love. Channel your inner game-show host today. MIDTEST is a  good PowerPoint presentation  with quiz slides.

52. Illustrate With Custom Image Masks

One of the top PowerPoint tips is to illustrate your slides. But you can go beyond simple, rectangular images on each slide.

The Burte template is full of  PowerPoint tricks , including custom image masks. Image masks shape photos into unique works of art. And thanks to premium templates, you can style photos just like this. Masks overlay your photos onto geometric shapes, instantly elevating your style.

53. Print Handouts With Extra Notes

Wonder how to give a good presentation PPT that audiences will remember? Give them a piece of it to take home.

PowerPoint makes it easy to print handouts with room for notes on the page. This way, audiences can keep copies of your slides, along with their own notes. This is the perfect way to ensure everyone engages with and retains your content.

54. Make Bulk Edits With Master Slides

When you think about how to present a PowerPoint, consider your branding. That means keeping your logo front and center in the eyes of an audience. But if you’re working with a lengthy slide deck, this could seem daunting.

That’s where master slides come in. They’re common in premium layouts, and they’re a leading example of presentation skills for PPT. Master slides let you make bulk edits fast.

55. Shrink File Sizes for Sharing

Many of the top presentation tips involve making your slides more accessible. Often, that involves sharing them with audiences online.

You’ll often find that email clients and cloud services limit the size of files that you share. This can be a problem with large PPT slide decks. But there are a few quick steps you can take to reduce PPT file size. Cut graphics, scale down photos, and more.

56. Map Processes With Flowcharts

As you consider how to do a good PowerPoint presentation, think of ease of understanding. After all, you’re trying to explain something to your audience.

The  Flowcharts in Infographics  template seamlessly illustrates ideas and processes. A flowchart maps out a process in a visual way. Instead of resorting to endless narration, try a quick illustration like this. It saves you time and effort, and your audience is sure to thank you.

57. Use Brand-Specific Colors

Using presentation skills for PPT helps form an association between your message and branding. There’s no better way to do that than with your brand colors.

PowerPoint makes it easy to change color themes, adding your brand colors and logo to each slide. This is one of the top PowerPoint tricks for marketing presentations.

58. Build Social Media Posts in PPT

A good PowerPoint presentation doesn’t have to be shared through a projector. Use the app and templates to build amazing illustrations to use anywhere.

A template like Soffee helps you learn how to present a PowerPoint easily with a pre-built design.

Try using PowerPoint to create social media posts. It helps you engage with your audience, with no need to design custom layouts from scratch.

59. Be Industry-Specific

One of the top presentation tips in 2024 is to be industry-specific. That means avoiding generic layouts and choosing something more customized.

This offers two key advantages. First, you save time by having layouts built for you. Second, you gain design inspiration for your specific topic. Themed templates are truly the best of both worlds.

The Medical and Health template is a good PowerPoint presentation with a set theme.

60. Design for Online (Virtual) Sharing

Last but not least in our list of PowerPoint tips comes virtual presenting. More and more often, slides will be shared with online audiences around the globe.

Why not design your slides for that very purpose? And then learn how to share flawlessly with a global team? It’s one of the top presentation tips for 2024. Embrace it today.

More Great PowerPoint Tutorial Resources

We’ve built a resource for Microsoft PowerPoint that you’re sure to want to try. It includes countless PowerPoint tips and tricks. It’s called How to Use PowerPoint (Ultimate Tutorial Guide) and has all the PowerPoint design tips you need.

Discover More Top PowerPoint Template Designs From Envato Elements for 2024

You’ve just seen our favorite powerful PowerPoint presentation tips and guidelines to help you improve your speaking. We’ve also mentioned Envato Elements, an incredible all-you-can-download source for top PowerPoint designs .

Here are five of the best PowerPoint templates that you can use to create your best presentation yet:

1. Galaxi PowerPoint Template

Blast off to success with the help of this PowerPoint template! Think of the pre-built slide designs as pro PowerPoint design tips. They’re built by professional graphic designers. All the popular and modern slide styles that are perfect for your next presentation. Use Galaxi’s five styles and 30 designs to create a great presentation.

2. Masmax PowerPoint Template

We selected templates for this article that match the PowerPoint tips and tricks provided. Masmax fits the bill perfectly across its 234 unique slide designs. These slide designs are sure to align with the latest in design expectations.

3. STYLE Multipurpose PowerPoint Template V50

Style is subjective, but we can all agree that this template is stunning! The light and airy slide designs are built with fashion-focused designs in mind. But that doesn’t mean that it’s not perfect for most presentations. When learning to present a PowerPoint, remember that templates can be customized to suit your purpose.

4. Peachme Creative PowerPoint Template

Peachme has image-focused slides with splashy designs. The slides are colorful and perfect for a modern presentation. Don’t worry about remembering all the PowerPoint design tips because they’re included in the pre-built slides. Use Peachme’s designs for your presentation today.

5. Buizi Office Building Rent PowerPoint Template

Buizi markets itself as a real estate focused template. It’s ideal for that purpose because of the minimal, image-focused slide designs. But that also makes it a perfect choice for presentations in many fields.

We’ve just scratched the surface of PowerPoint design tips with these five options. Here are many more, bundled inside of the best roundups on Envato Tuts+:

How to Build a Good PowerPoint Presentation Quickly (In 2024)

You’ve already seen effective presentation skills PPT techniques. But you may be wondering exactly how to do a good PowerPoint presentation. It only takes a few clicks. Let’s learn how in just five steps.

For this mini-tutorial, we’ll use the Enjoy PowerPoint Template from Envato Elements. You’ll see that it’s a beautiful template that helps you learn how to present a PowerPoint by giving you every object and layout you need.

Let’s get started:

1. Choose Your Slides

As you can see, a template like Enjoy has dozens of unique slides inside. The key to how to give a good presentation PPT is to choose only the slides that you need.

One of the best PowerPoint tricks is to start by selecting slides you wish to use from your template.

In PowerPoint, scroll through the sidebar on the left to view different slide layouts. Right-click and choose Delete to remove unwanted designs. Plus, you can click and drag slide thumbnails to reorder them in the deck.

2. Add Text

Consider how to do a good PowerPoint presentation without investing a ton of time. That’s where premium templates come in.

One of our top presentation tips when working with a PPT is to lean on the pre-built text boxes for your content.

To add custom text, simply click and select the contents of any text box on your slide. Then, type in your own words. Repeat as needed throughout your slide deck.

3. Customize Fonts

With text selected, it’s easy to customize fonts on each slide. Find the Font section on PowerPoint’s Home tab. From there, you’ve got a variety of dropdown options.

Another of our top tips for presentation tricks is to use a custom font setting in your template.

Click to change the font, font size, and more. You can also use the buttons on the left to add bolds, italics, and more.

Need more custom font styles? As an Envato Elements subscriber, you’ve got instant access to thousands of custom fonts . Use them in your presentation with ease.

4. Insert Images

Slides like this one contain an image placeholder. That’s another advantage found only with premium templates. These make adding images a breeze.

Add images to your PPTX template for more visually interesting slides.

To get started, find an image file stored on your computer. Then, drag and drop it over the placeholder. PowerPoint will import it, sized and scaled for a perfect fit.

5. Change Colors

One of the top effective presentation skills is changing shape colors. This helps you control the look and feel of each slide.

With a shape selected, find the Shape Format tab on PowerPoint’s ribbon. Then, click on the Shape Fill dropdown. You’ll see a color chooser menu appear. Click on any thumbnail to apply it to the shape or browse through the Gradient and Texture options.

Start Putting These PowerPoint Presentation Tips & Tricks Into Use Today!

Learning to write, design, and present a PowerPoint presentation is an invaluable skill, no matter where you use it. If you’re a good communicator of important messages, you’ll never go hungry.

Luckily, improving PowerPoint presentations isn’t as hard as it seems. Follow these tips for PowerPoint presentations to design and deliver with greater confidence.

Remember: Less is more (effective) . Use PowerPoint presentation templates for better design and more effective visual impact. And you can customize a PPT template quickly , with the right workflow.

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Houston Texans

Game presentation coordinator.

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• Dedication to the team
• Be adaptable
• Passion for work 
• Win with integrity
• Own the outcome 
• Work with other members of the Game Presentation department to support, research, and develop overall Game Presentation plans, concepts, and theme specific elements for all Houston Texans home games.
• Coordinate production and stage management at Texans signature events as assigned, including Draft Party, Training Camp, Season Premiere, Taste of the Texans, etc.    
• Research, book, schedule and create a positive experience for gameday entertainment, including but not limited to Color Guards, Flag Holders, in-game promotions and performances, on-field presentations and other Game Presentation needs.
• Book, schedule and oversee Color Guard, flag holder groups, and specialty flags. 
• Run point on operational needs for back of house, locker room allocations and staff and entertainment meals for all home games and Texans signature events.
• Create and oversee gameday equipment lists and shot lists for home games and Texans signature events. 
• Oversee and manage all field props, inventory, and equipment needs in storage for gameday and Texans signature events.
• Co-manage Deep Steel Thunder drumline. This includes but is not limited to, booking appearances, ordering equipment and uniforms, collaborating with Social Media department on concepts for Deep Steel Thunder social media platform, and coordinating other gameday and rehearsal logistics. Coordinate and execute Deep Steel Thunder Auditions.
• Oversee in-stadium emcees including communication, timelines, logistics for gamedays and Texans signature events.
• Lead all Texans gameday parade operations, logistics, and execution in collaboration with stadium partners, the Operations department and Events Experience department. 
• Serve as Field Manager and coordinate Game Presentation elements for Texas Bowl and provide support for other Lone Star Sports and Entertainment (“LSSE”) games and events. 
• Work in partnership with internal departments to find creative and entertaining ways to execute a cohesive and memorable gameday experience while fulfilling contractual obligations.
• Assist the Game Presentation Manager in the development and management of yearly budgets for the department.
• Monitor the Entertainment inbox and respond to fan inquiries.
• Perform various other tasks that may be assigned from time to time by Game Presentation Manager or other departmental personnel. 
• Strong organizational and time management skills with ability to prioritize and manage multiple tasks in a high-energy environment.
• Effective verbal and written communication skills.
• Strong interpersonal skills and the ability to create and maintain solid working relationships at all levels across the organization and externally. 
• Excellent attention to detail and an ability to produce high-quality, accurate work within designated deadlines. 
• Ability to maintain confidential and/or proprietary information.
• Ability and desire to demonstrate a positive, winning attitude and a strong work ethic in the performance of all job responsibilities.
• Ability to apply sound decision-making skills in routine matters including event logistics, budget development and allocation, resource expenditure and event staffing. 
• Ability to self-motivate and to adapt to leadership and direction.
• Bachelor’s degree from a four-year accredited college or university preferred.
• 1-2 years of full-time work experience in sports, entertainment, game presentation or related field required. 
• Proficiency in use of Microsoft Office software applications. 

Job Questions:

What are your salary expectations?

Do you have experience in professional or collegiate sports as it pertains to Game Presentation? If so, briefly explain.

Have you worked with any notable figures in sports and entertainment? If so, please list.

Have you worked with any entertainment groups such as drumlines, cheerleaders, etc.?

Introducing Apple Intelligence, the personal intelligence system that puts powerful generative models at the core of iPhone, iPad, and Mac

New Capabilities for Understanding and Creating Language

Image Playground Makes Communication and Self‑Expression Even More Fun

Genmoji Creation to Fit Any Moment

New Features in Photos Give Users More Control

Siri Enters a New Era

A New Standard for Privacy in AI

ChatGPT Gets Integrated Across Apple Platforms

Text of this article

June 10, 2024

PRESS RELEASE

Setting a new standard for privacy in AI, Apple Intelligence understands personal context to deliver intelligence that is helpful and relevant

CUPERTINO, CALIFORNIA Apple today introduced Apple Intelligence , the personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models with personal context to deliver intelligence that’s incredibly useful and relevant. Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. With Private Cloud Compute, Apple sets a new standard for privacy in AI, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.

“We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” said Tim Cook, Apple’s CEO. “Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”

Apple Intelligence unlocks new ways for users to enhance their writing and communicate more effectively. With brand-new systemwide Writing Tools built into iOS 18, iPadOS 18, and macOS Sequoia, users can rewrite, proofread, and summarize text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps.

Whether tidying up class notes, ensuring a blog post reads just right, or making sure an email is perfectly crafted, Writing Tools help users feel more confident in their writing. With Rewrite, Apple Intelligence allows users to choose from different versions of what they have written, adjusting the tone to suit the audience and task at hand. From finessing a cover letter, to adding humor and creativity to a party invitation, Rewrite helps deliver the right words to meet the occasion. Proofread checks grammar, word choice, and sentence structure while also suggesting edits — along with explanations of the edits — that users can review or quickly accept. With Summarize, users can select text and have it recapped in the form of a digestible paragraph, bulleted key points, a table, or a list.

In Mail, staying on top of emails has never been easier. With Priority Messages, a new section at the top of the inbox shows the most urgent emails, like a same-day dinner invitation or boarding pass. Across a user’s inbox, instead of previewing the first few lines of each email, they can see summaries without needing to open a message. For long threads, users can view pertinent details with just a tap. Smart Reply provides suggestions for a quick response, and will identify questions in an email to ensure everything is answered.

Deep understanding of language also extends to Notifications. Priority Notifications appear at the top of the stack to surface what’s most important, and summaries help users scan long or stacked notifications to show key details right on the Lock Screen, such as when a group chat is particularly active. And to help users stay present in what they’re doing, Reduce Interruptions is a new Focus that surfaces only the notifications that might need immediate attention, like a text about an early pickup from daycare.

In the Notes and Phone apps, users can now record, transcribe, and summarize audio. When a recording is initiated while on a call, participants are automatically notified, and once the call ends, Apple Intelligence generates a summary to help recall key points.

Apple Intelligence powers exciting image creation capabilities to help users communicate and express themselves in new ways. With Image Playground, users can create fun images in seconds, choosing from three styles: Animation, Illustration, or Sketch. Image Playground is easy to use and built right into apps including Messages. It’s also available in a dedicated app, perfect for experimenting with different concepts and styles. All images are created on device, giving users the freedom to experiment with as many images as they want.

With Image Playground, users can choose from a range of concepts from categories like themes, costumes, accessories, and places; type a description to define an image; choose someone from their personal photo library to include in their image; and pick their favorite style.

With the Image Playground experience in Messages, users can quickly create fun images for their friends, and even see personalized suggested concepts related to their conversations. For example, if a user is messaging a group about going hiking, they’ll see suggested concepts related to their friends, their destination, and their activity, making image creation even faster and more relevant.

In Notes, users can access Image Playground through the new Image Wand in the Apple Pencil tool palette, making notes more visually engaging. Rough sketches can be turned into delightful images, and users can even select empty space to create an image using context from the surrounding area. Image Playground is also available in apps like Keynote, Freeform, and Pages, as well as in third-party apps that adopt the new Image Playground API.

Taking emoji to an entirely new level, users can create an original Genmoji to express themselves. By simply typing a description, their Genmoji appears, along with additional options. Users can even create Genmoji of friends and family based on their photos. Just like emoji, Genmoji can be added inline to messages, or shared as a sticker or reaction in a Tapback.

Searching for photos and videos becomes even more convenient with Apple Intelligence. Natural language can be used to search for specific photos, such as “Maya skateboarding in a tie-dye shirt,” or “Katie with stickers on her face.” Search in videos also becomes more powerful with the ability to find specific moments in clips so users can go right to the relevant segment. Additionally, the new Clean Up tool can identify and remove distracting objects in the background of a photo — without accidentally altering the subject.

With Memories, users can create the story they want to see by simply typing a description. Using language and image understanding, Apple Intelligence will pick out the best photos and videos based on the description, craft a storyline with chapters based on themes identified from the photos, and arrange them into a movie with its own narrative arc. Users will even get song suggestions to match their memory from Apple Music. As with all Apple Intelligence features, user photos and videos are kept private on device and are not shared with Apple or anyone else.

Powered by Apple Intelligence, Siri becomes more deeply integrated into the system experience. With richer language-understanding capabilities, Siri is more natural, more contextually relevant, and more personal, with the ability to simplify and accelerate everyday tasks. It can follow along if users stumble over words and maintain context from one request to the next. Additionally, users can type to Siri, and switch between text and voice to communicate with Siri in whatever way feels right for the moment. Siri also has a brand-new design with an elegant glowing light that wraps around the edge of the screen when Siri is active.

Siri can now give users device support everywhere they go, and answer thousands of questions about how to do something on iPhone, iPad, and Mac. Users can learn everything from how to schedule an email in the Mail app, to how to switch from Light to Dark Mode.

With onscreen awareness, Siri will be able to understand and take action with users’ content in more apps over time. For example, if a friend texts a user their new address in Messages, the receiver can say, “Add this address to his contact card.”

With Apple Intelligence, Siri will be able to take hundreds of new actions in and across Apple and third-party apps. For example, a user could say, “Bring up that article about cicadas from my Reading List,” or “Send the photos from the barbecue on Saturday to Malia,” and Siri will take care of it.

Siri will be able to deliver intelligence that’s tailored to the user and their on-device information. For example, a user can say, “Play that podcast that Jamie recommended,” and Siri will locate and play the episode, without the user having to remember whether it was mentioned in a text or an email. Or they could ask, “When is Mom’s flight landing?” and Siri will find the flight details and cross-reference them with real-time flight tracking to give an arrival time.

To be truly helpful, Apple Intelligence relies on understanding deep personal context while also protecting user privacy. A cornerstone of Apple Intelligence is on-device processing, and many of the models that power it run entirely on device. To run more complex requests that require more processing power, Private Cloud Compute extends the privacy and security of Apple devices into the cloud to unlock even more intelligence.

With Private Cloud Compute, Apple Intelligence can flex and scale its computational capacity and draw on larger, server-based models for more complex requests. These models run on servers powered by Apple silicon, providing a foundation that allows Apple to ensure that data is never retained or exposed.

Independent experts can inspect the code that runs on Apple silicon servers to verify privacy, and Private Cloud Compute cryptographically ensures that iPhone, iPad, and Mac do not talk to a server unless its software has been publicly logged for inspection. Apple Intelligence with Private Cloud Compute sets a new standard for privacy in AI, unlocking intelligence users can trust.

Apple is integrating ChatGPT access into experiences within iOS 18, iPadOS 18, and macOS Sequoia, allowing users to access its expertise — as well as its image- and document-understanding capabilities — without needing to jump between tools.

Siri can tap into ChatGPT’s expertise when helpful. Users are asked before any questions are sent to ChatGPT, along with any documents or photos, and Siri then presents the answer directly.

Additionally, ChatGPT will be available in Apple’s systemwide Writing Tools, which help users generate content for anything they are writing about. With Compose, users can also access ChatGPT image tools to generate images in a wide variety of styles to complement what they are writing.

Privacy protections are built in for users who access ChatGPT — their IP addresses are obscured, and OpenAI won’t store requests. ChatGPT’s data-use policies apply for users who choose to connect their account.

ChatGPT will come to iOS 18, iPadOS 18, and macOS Sequoia later this year, powered by GPT-4o. Users can access it for free without creating an account, and ChatGPT subscribers can connect their accounts and access paid features right from these experiences.

Availability

Apple Intelligence is free for users, and will be available in beta as part of iOS 18 , iPadOS 18 , and macOS Sequoia  this fall in U.S. English. Some features, software platforms, and additional languages will come over the course of the next year. Apple Intelligence will be available on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with Siri and device language set to U.S. English. For more information, visit apple.com/apple-intelligence .

Press Contacts

Cat Franklin

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Jacqueline Roy

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Apple Media Helpline

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