creative cover letter marketing

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

Related articles.

How to Write an Internship Cover Letter [Expert Advice & Examples]

How to Start a Cover Letter That Gets You Your Dream Job

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Is a Cover Letter Necessary in 2024?

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

The Ultimate Guide to Writing a Cover Letter

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Build my resume

• Build a better resume in minutes
• Resume examples
• 2,000+ examples that work in 2024
• Resume templates
• Free templates for all levels
• Cover letters
• Cover letter generator
• It's like magic, we promise
• Cover letter examples
• Free downloads in Word & Docs

5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Marketing Coordinator Cover Letter Example

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Luna Torres

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

• Career Blog

Marketing Cover Letter: 10 Examples & Writing Tips

When applying for a marketing position, submitting a cover letter alongside your resume is essential to stand out to hiring managers. A marketing cover letter serves as an opportunity to explain your relevant experience, skills, and passion for the industry.

The purpose of a marketing cover letter is to highlight your unique selling proposition (USP) and showcase how your skills and experience align with the job requirements. It is also an opportunity to demonstrate your communication skills and attention to detail.

Importance of writing a customized Marketing Cover Letter

A customized marketing cover letter can increase your chances of landing an interview as it shows you have put in the effort to tailor your application to the specific role and company. This demonstrates your enthusiasm for the position and your ability to market yourself effectively.

Best practices for writing a marketing cover letter

When writing a marketing cover letter, it is important to keep it concise, highlighting only the most relevant experiences and skills. It should also be personalized, addressing the specific needs of the job and the company. Finally, it should showcase your creativity and writing abilities.

A well-written marketing cover letter serves as an important tool for job seekers to showcase their qualifications and demonstrate their fit for the role. In the following sections, we will explore 10 examples and writing tips to help you craft a compelling marketing cover letter.

Research the Company and Job Position

In today’s competitive job market, having a polished and effective cover letter can be the difference between landing an interview and getting passed over. One key element of this process is conducting thorough research on the company and job position.

A. Importance of researching the company and job description

Before you start writing your cover letter, it’s crucial to have a deep understanding of the company and its values, brand, and culture. Your goal is to show how your skills and experience align with the company’s goals and mission. Additionally, researching the job description will allow you to customize your application to the specific position you’re applying for, highlighting your relevant experience and qualifications.

B. Tips for conducting research on the company and job position

To begin your research, start with the company’s website, social media accounts, and any recent press coverage. Look for information about the company’s history, mission statement, values, and how they’re making a positive impact in their industry. Pay attention to any recent news related to the company, such as new product launches, partnerships, or any awards or recognitions.

Next, review the job description carefully and consider how your skills and experience match with the specific requirements and qualifications outlined. Do your best to speak to the specific skills and qualities that the company is looking for in a candidate.

Another way to gather insights on the company is to talk to current or former employees, industry professionals, or business contacts who have knowledge or experience in the company’s field.

C. The benefits of tailoring your cover letter to the job description and company culture

By customizing your cover letter to the company’s values and the job position, you’re showing the employer that you’re invested in their vision and eager to work for their organization. Hiring managers are always looking for candidates who are a good fit for the company culture, and tailoring your cover letter to match their values can set you apart from other candidates.

When writing your cover letter, be sure to use specific examples of your achievements, skills, and experience that relate to the job description and the company’s mission. By demonstrating your understanding of the company’s goals and showing how you can contribute to their success, you’re more likely to catch the employer’s attention and get an interview.

Conducting thorough research on the company and job position shows the employer that you’re serious and invested in the opportunity. By tailoring your cover letter to match the company’s culture and the job’s requirements, you can make a strong case for why you’re the right fit for the job.

Tips for Formatting your Cover Letter

A strong marketing cover letter can make a huge difference in your job application process. As you craft your cover letter, keep in mind that presentation and formatting are just as important as the content you include. Here are some tips for formatting your marketing cover letter:

A. Basic format of a marketing cover letter

A marketing cover letter should follow the standard format of a business letter. This means including your contact information at the top, followed by the date and the recipient’s contact information. Use a professional font and keep your letter to one page.

B. Essential elements to include in the cover letter

In addition to the basic format, there are certain elements that should be included in a marketing cover letter. First, make sure you address the hiring manager by name – this shows that you’ve done your research and are invested in the position. Next, introduce yourself and briefly explain why you’re interested in the job. Be sure to highlight your relevant experience and skills, and explain how they would make you a strong fit for the position. Finally, close your letter by expressing your enthusiasm for the job and thanking the hiring manager for their time.

C. Best practices for formatting your marketing cover letter

Here are a few additional best practices to keep in mind as you format your marketing cover letter:

• Use bullet points to break up dense text and draw attention to important information.
• Avoid using long paragraphs and blocks of text – keep it visually appealing and easy to read.
• Bold or italicize keywords to make them stand out and emphasize your skills.
• Use white space to your advantage – don’t cram too much content onto the page.
• Use a professional tone and avoid using slang or overly casual language.

Formatting your marketing cover letter correctly can help ensure that your application stands out in a competitive job market. Remember to follow the basic format of a business letter, include all essential elements, and use best practices to make your content visually appealing and easy to read. With these tips in mind, your marketing cover letter can help you land your dream job in the field of marketing.

Opening lines for Marketing Cover Letters

Crafting a compelling introduction is critical in marketing cover letters. It sets the tone for the entire document and leaves a lasting impression on the hiring manager. In this section, we will discuss some effective introductions to use, tips for crafting a strong introduction, and common mistakes to avoid.

A. Effective introductions to use in your marketing cover letters

The following are some examples of effective introductions for your marketing cover letter:

“As a seasoned marketer with over 5 years of experience in driving brand awareness and revenue growth, I am excited to apply for the Marketing Manager position at XYZ company.”

“Having honed my skills in digital marketing through working with top e-commerce businesses, I am confident that I can help ABC company achieve its marketing goals.”

“I have a passion for marketing and a proven track record of developing innovative marketing strategies. I would love the opportunity to apply my skills to the Marketing Coordinator position at LMN company.”

B. Tips for crafting a strong introduction that grabs attention

Follow these tips to craft a strong introduction that grabs the hiring manager’s attention:

Personalize the introduction by using the hiring manager’s name.

Start with an attention-grabbing statement that highlights your skills and experience.

Mention the company and position you are applying for in the introduction.

Tailor your introduction to the company and position you are applying for by researching the company’s values and mission.

End your introduction with a clear statement of your interest in the position and how you can help the company achieve its goals.

C. Common mistakes to avoid in the opening statement

Here are some common mistakes to avoid when crafting your opening statement:

Using cliches or generic phrases that do not differentiate you from other applicants.

Focusing too much on your experience without mentioning your interest in the company or position.

Writing a lengthy introduction that loses the reader’s attention.

Using informal language or slang.

Starting with a weak or irrelevant statement that does not grab the reader’s attention.

By following the above tips and avoiding these common mistakes, you can create a strong introduction that sets you apart from other applicants and impresses the hiring manager.

Showcase Your Skills and Experience

When it comes to crafting a winning marketing cover letter, it is crucial to showcase your skills and experience effectively. Here are some tips to help you highlight your marketing skills and craft a convincing narrative of your achievements:

A. Tips for Highlighting Your Marketing Skills

• Focus on the skills that are most relevant to the position you are applying for. Take a close look at the job description and tailor your skills to match the requirements of the position.
• Use specific examples to showcase your skills, such as successful campaigns you have worked on or specific marketing techniques you have used.
• Highlight any awards or accolades you have received for your marketing work, as this can add credibility to your skills.

B. Crafting a Convincing and Relevant Narrative of Your Achievements

• Use the STAR method (Situation, Task, Action, Result) to structure your achievements. This will help you tell a compelling story of how you contributed to the success of a marketing campaign or project.
• Use quantitative data whenever possible to demonstrate the impact of your achievements. For example, instead of saying you increased website traffic, state exactly by how much.
• Tie your achievements back to the requirements of the job you are applying for. This shows the recruiter that you have the skills and experience they are looking for.

C. Understanding What the Recruiter is Looking For

To make sure your cover letter stands out, it is crucial to understand what the recruiter is looking for. Here are some tips to help you do this:

• Research the company and the position thoroughly. Look for information on the company’s values, goals, and marketing strategies, as well as the requirements of the position.
• Use the job description as a guide. Look for keywords and phrases that match your skills and experience, and make sure to include them in your cover letter.
• Show that you understand the challenges and opportunities the company is facing. This demonstrates your knowledge of the industry and your ability to contribute to the company’s success.

Showcasing your marketing skills and experience effectively in your cover letter can make all the difference in landing your dream job. By following these tips, you can craft a compelling narrative of your achievements and demonstrate your understanding of what the recruiter is looking for.

Give Specific Examples

One of the most effective ways to make your marketing cover letter stand out is by giving specific examples of your past achievements. Not only does this demonstrate your experience, but it also shows that you have a concrete understanding of the industry and a proven track record of success.

A. The Value of Giving Specific Examples

Recruiters and hiring managers want to see evidence that you can deliver results. Simply stating that you are a “results-driven marketer” will not be enough to catch their attention. By providing specific examples of how you have contributed to successful marketing campaigns in the past, you can clearly demonstrate your abilities and differentiate yourself from other candidates.

Moreover, specific examples can help you to paint a clearer picture of your skills and expertise. Rather than making broad, sweeping statements about your experience, which can be easily dismissed as generic buzzwords, specific examples add specificity and credibility to your claims.

B. Recent Accomplishments and How to Present Them

When selecting examples to include in your marketing cover letter, it is generally best to focus on recent accomplishments. This is because recent achievements are generally more relevant and indicative of your current abilities than those from several years ago.

When presenting your accomplishments, make sure to describe the results you achieved in a clear and concise manner. Use metrics and numbers whenever possible to quantitatively show your impact. For example, instead of saying “I managed a successful marketing campaign,” you might say, “I managed a marketing campaign that generated a 30% increase in website traffic and a 20% increase in sales.”

C. Tailoring Your Examples to the Recruiter’s Needs and the Company Culture

Finally, it is important to remember that every marketing role is different, and recruiters will be looking for specific skills and attributes based on the needs of their company. To make sure your examples resonate with recruiters, tailor them to the specific needs of the company and the role you are applying for.

Research the company’s culture and values, and try to identify examples that demonstrate how you align with their mission. Additionally, study the job description and identify the key skills and attributes the company is looking for. Then, select examples that showcase your abilities in those specific areas.

Giving specific examples in your marketing cover letter can be a powerful way to differentiate yourself from other candidates and demonstrate your expertise. By focusing on recent accomplishments, describing them clearly and concisely, and tailoring them to the needs of the company, you can increase your chances of landing your dream marketing job.

Benefits and Value Proposition

As a candidate for a marketing position, it’s crucial to showcase the value you can bring to the company. Your value proposition is a statement that explains what sets you apart from other applicants and how you can benefit the organization.

A. The importance of showcasing the value you bring to the company

Employers are always on the lookout for candidates with a unique skill set and experience that can add value to their company. By emphasizing your value proposition, you can demonstrate how you can contribute to the organization’s overall success. This can increase your chances of getting hired and getting the compensation you deserve.

B. How to emphasize the benefits of hiring you

To emphasize the benefits of hiring you, you should first understand the organization’s objectives and expectations. This can help you tailor your value proposition to align with their needs. You should also highlight your accomplishments and successes in previous jobs that are relevant to the position you’re applying for.

Another way to emphasize your value is to demonstrate your industry knowledge and expertise. Highlight your certifications, training, or relevant publications. You can also showcase your soft skills, such as critical thinking, creativity, and teamwork, which can help you stand out as a well-rounded candidate.

C. Best practices for positioning your value proposition

To effectively position your value proposition, you should keep the following best practices in mind:

Be specific: Avoid vague or general statements. Instead, provide concrete evidence and examples of how you have added value to previous companies.

Focus on the employer’s needs: Tailor your value proposition to address the employer’s needs, objectives, and expectations.

Be concise: Keep your value proposition succinct and to the point. Avoid rambling or going off-topic.

Use persuasive language: Use persuasive language to engage the employer and convince them of your value.

Highlight your unique selling proposition: Identify what makes you unique and valuable compared to other candidates. Also, don’t hesitate to mention your passion and enthusiasm for the position and the industry.

Showcasing your value proposition can significantly increase your chances of landing your dream marketing job. By being specific, focusing on the employer’s needs, and highlighting your unique selling proposition, you can position yourself as an invaluable and irreplaceable asset to the organization.

Professionalism and Tone

Professionalism and tone are essential elements of any effective marketing cover letter. A well-written and professional cover letter can not only make a good first impression but also set the tone for a successful job application process. Here are some essential guidelines for maintaining a professional tone in your marketing cover letter:

A. Essential Guidelines for Maintaining a Professional Tone

Use a formal tone: Your marketing cover letter should convey professionalism and expertise, so it’s essential that you use a formal tone throughout. Avoid using colloquial language, abbreviations, or slang terms.

Address the recipient appropriately: Address the recipient by their name, instead of using generic salutations like “To Whom It May Concern” or “Dear Sir/Madam.” This conveys attention to detail and shows that you have taken the time to research the recipient.

Keep it concise and to the point: Your cover letter should be concise and to the point, generally not exceeding one page. Use short, clear sentences without unnecessary elaboration or repetition.

Use active voice: Writing in the active voice imparts a sense of action and can make your cover letter more engaging. Avoid passive voice constructions that can make your writing appear lackluster.

B. Best Practices for Language and Tone

Apart from the essential guidelines outlined above, here are some best practices for language and tone in your marketing cover letter:

Show confidence: A confident tone shows that you believe in your abilities and are capable of delivering what the company needs. However, avoid overstatements or unrealistic claims.

Customize your language: Use language that resonates with the company or the job requirements. Use keywords, phrases, and terminology that the company or industry uses in their communications.

Use appropriate tone: The tone of your cover letter should match the company culture and values. If the company culture is informal, you may adopt a slightly informal tone. However, maintaining a professional tone is always recommended.

C. Avoiding Overused Phrases and Verbs

Using generic phrases and verbs can make your cover letter seem unimaginative and unoriginal. Here are some overused phrases and verbs to avoid:

“I’m a results-driven individual.”

“I’m a team player.”

“I have excellent communication skills.”

“I’m a problem solver.”

“I’m passionate about what I do.”

Instead, use specific examples that highlight your skills and experience. Use action verbs that convey power and describe a specific contribution you have made. For example, “Managed a successful campaign that increased sales by 20%,” or “Developed and executed a comprehensive social media strategy that increased engagement by 30%.” This approach not only makes your cover letter more compelling but also gives the employer a clear idea of your skills and accomplishments.

Call to Action and Follow-Up

One of the most important aspects of a marketing cover letter is the call to action (CTA) and follow-up. A well-crafted CTA can help differentiate you from other applicants and increase your chances of landing an interview. In this section, we will discuss the importance of CTAs, how to craft an effective one, and the best practices for following up with recruiters.

A. Importance of Call to Actions in Cover Letters

CTAs are crucial because they provide a clear and concise invitation for the recruiter to take action. Without a CTA, your cover letter may be considered incomplete or lack direction, leading the recruiter to move on to the next applicant. On the other hand, a well-placed CTA can guide the recruiter to take the desired action, whether that means scheduling an interview or reviewing your portfolio.

B. Crafting an Effective Call to Action

A good CTA should be brief, compelling, and aligned with your objective. The language used in the CTA should also be action-oriented, so the recruiter feels compelled to take the desired action. For example, a great CTA for a marketing cover letter might be:

“Let’s connect! I would love to discuss how my digital marketing expertise can help your company grow. Please feel free to reach me at [insert phone number or email] to schedule an interview.”

This CTA is both inviting and clear, indicating that the applicant is interested in the company’s growth and ready to discuss their qualifications during an interview.

C. Following up with the Recruiter after Submitting Your Cover Letter

The follow-up process is just as crucial as crafting a winning CTA. After submitting your cover letter, it is essential to follow up with the recruiter to express your continued interest in the position. Keep in mind that most recruiters receive numerous applications, and a follow-up can help you stand out from the competition.

A few tips for following up with the recruiter include:

• Wait a few days after submitting your application before following up.
• Keep your message clear and concise, reminding the recruiter why you are interested in the position and highlighting your qualifications.
• Be professional and polite in your approach, keeping the recruiter’s schedule and workload in mind.
• Use a call-to-action in your follow-up, such as asking for a phone call or in-person interview.

By following these tips, you can build strong relationships with recruiters and increase your chances of landing an interview. Remember, crafting an effective call to action and following up are both key components of a successful marketing cover letter.

Review and Editing Tips

As with any important document, your marketing cover letter requires thorough proofreading and copyediting. Even a small mistake can significantly reduce your chances of being considered for the position. Here are some tips to ensure your cover letter is error-free:

A. Proofreading and copyediting your marketing cover letter

• Start by taking a break after writing your cover letter, then come back later with fresh eyes to review it.
• Read your cover letter out loud to catch any awkward phrasing or spelling mistakes.
• Use grammar and spelling tools such as Grammarly or Hemingway to help you identify any issues.
• Have a friend or colleague review your cover letter as a second set of eyes.

B. Common mistakes to avoid

There are some common mistakes that applicants make with their marketing cover letters. To avoid these mistakes, keep the following in mind:

• Do not simply repeat your resume – your cover letter should expand on your experience and skills.
• Keep the tone professional, avoiding overly casual or slang language.
• Avoid cliches and generic statements – instead, use specific examples to showcase your achievements and skills.
• Make sure to address the hiring manager or recruiter by their name (if available) instead of using a generic greeting such as “To whom it may concern.”

C. Tips for submitting your marketing cover letter

When submitting your marketing cover letter, make sure to follow these tips:

• Proofread your cover letter one last time before submitting it.
• Save your cover letter as a PDF before submitting to ensure formatting remains intact.
• Customize your cover letter for each position by highlighting how your skills and experience align with the job description.
• Follow any specific instructions provided by the employer regarding submission or formatting.

By following these tips, you can ensure that your marketing cover letter effectively showcases your skills and experience while avoiding common mistakes. Remember, a well-crafted cover letter can make all the difference in landing your dream job.

Sample Marketing Cover Letters

When it comes to searching for a job in the marketing industry, drafting an effective marketing cover letter is vital. The cover letter serves as a chance for you to showcase your skills, experiences, and qualities relevant to the position you’re applying for. In this section, we’ll discuss examples of effective marketing cover letters, tips for leveraging these cover letters, and analyzing the structure, style, and content of sample marketing cover letters.

A. Examples of Effective Marketing Cover Letters

There are countless ways you can write your marketing cover letter, but the key is to create a compelling and impressive one. Here are some examples of effective marketing cover letters that you can use as a guide.

The “Storytelling” Cover Letter – In this type of cover letter, the writer tells a compelling story about their past experiences and how it led them to apply for the position they’re seeking. This way, the hiring manager can get to know the candidate, their achievements, and what drives them to succeed.

The “Data-Driven” Cover Letter – This type of cover letter emphasizes the candidate’s analytical and data-driven background. The writer should highlight their expertise in research, analysis, and data interpretation, and how these skills can add value to the company.

The “Creative” Cover Letter – This type of cover letter is perfect for those in the creative marketing field. The writer can showcase their creativity by adding visuals such as graphs or charts, or by presenting their information in an unconventional way.

B. Tips for Leveraging These Marketing Cover Letters

While these cover letter examples can serve as excellent templates, it’s crucial to customize and personalize it to fit your particular situation. Here are some tips for leveraging these marketing cover letters:

Analyze the job description – It’s essential to understand the requirements and responsibilities of the position you’re applying for so you can tailor your cover letter to address them. Make sure you showcase how your skills and experiences align with the job requirements.

Highlight your unique value proposition – What makes you stand out from other candidates? Make sure to showcase your unique qualifications and how they can add value to the position you’re applying for.

Be concise and to the point – Keep your marketing cover letter brief and to the point. The hiring manager shouldn’t have to read more than one page.

C. Analyzing the Structure, Style, and Content of Sample Marketing Cover Letters

The structure, style, and content of your marketing cover letter can make or break your chances of getting hired. Here’s how you can analyze them:

Structure – Your marketing cover letter should start with a captivating introduction, followed by your qualifications, experiences, and how they align with the job requirements. Lastly, end your cover letter with a compelling call to action.

Style – Use a professional and conversational tone in your cover letter.

Tips for Writing a Successful Marketing Cover Letter

Crafting a marketing cover letter that stands out from the rest can be a challenging task. However, with the right approach and a bit of creativity, you can write a compelling cover letter that will grab the attention of potential employers. Here are some tips to help you get started:

1. Highlight your achievements and skills

The goal of your cover letter is to demonstrate to the employer how you can add value to their organization. Therefore, it’s important to highlight your achievements and skills that are relevant to the job you’re applying for. For example, if you’ve successfully executed a marketing campaign that resulted in increased sales or engagement, mention it in your cover letter.

2. Research the company

It’s essential to research the company you’re applying to before writing your cover letter. This will give you a better understanding of their values, mission, and products/services. Use this information to tailor your cover letter to show the employer how you can contribute to their organization.

3. Be concise

Keep your cover letter brief and to the point. Employers receive dozens of applications, so you want to make sure that your cover letter stands out without being too lengthy. Ideally, your cover letter should be no longer than one page.

4. Use a professional tone

Your cover letter should be written in a professional tone. Avoid using casual language or slang. Instead, use formal language and proper grammar.

5. Show your passion for marketing

Employers want to hire someone who is passionate about their work. Use your cover letter to demonstrate your enthusiasm for marketing and the industry as a whole.

6. Include a strong call-to-action

End your cover letter with a strong call-to-action. This shows the employer that you’re serious about the job and that you’re eager to hear back from them. For example, you could express your interest in scheduling an interview or ask to discuss your qualifications further.

Writing a successful marketing cover letter requires a combination of research, skill, and creativity. By highlighting your achievements, tailoring your letter to the company, being concise and professional, demonstrating your passion for marketing, and including a strong call-to-action, you’re sure to impress potential employers and increase your chances of landing an interview.

Related Articles

• Acquisition Manager: Job Description & Career Opportunities
• Environmental Scientist Resume Samples: Stand Out in 2023
• Cover Letter Heading: 10 Best Examples for 2023
• Talent Development Manager Job Description: Career Guide
• Learning How to Talk About Your Greatest Accomplishments

Rate this article

0 / 5. Reviews: 0

More from ResumeHead

Professional Brand Marketing Cover Letter Examples for 2024

Your brand marketing cover letter must immediately capture the essence of the brand you're representing. It's your chance to show you can communicate a brand's identity both visually and verbally. Detail your understanding of the target market and how you plan to engage them. Prove that you can not only think creatively but also strategically to drive brand success.

Cover Letter Guide

Brand Marketing Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Brand Marketing Cover Letter

Key Takeaways

Crafting a brand marketing cover letter that stands out can be daunting, especially when you're deep in the job hunt and realize it's not just your resume that employers scrutinize. Your cover letter is your chance to shine by sharing a memorable professional triumph, not just repeating your resume. Write with formal finesse to avoid clichés and keep it concise—aim for a powerful, one-page narrative that captivates, making your application impossible to overlook.

• Write a brand marketing cover letter that helps you stand out (and get the job);
• Understand how to start and end your brand marketing cover letter with the appropriate greeting;
• What to include in the body of your brand marketing cover letter to put your best foot forward;
• Your most important achievements - how to present them as part of your brand marketing cover letter.

And if you want to make your life even easier, simply drag and drop your brand marketing resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

If the brand marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Brand Marketing resume guide and example
• Brand Manager cover letter example
• SEO Manager cover letter example
• Digital Marketing Manager cover letter example
• Social Media Influencer cover letter example
• Brand Director cover letter example
• Senior Marketing Manager cover letter example
• Advertising Manager cover letter example
• Product Marketing cover letter example
• Content Creator cover letter example
• Creative Manager cover letter example

Brand Marketing cover letter example

Johnatan Wright

+1-(234)-555-1234

[email protected]

• Quantifiable achievements: Highlighting clear figures such as "elevated brand awareness by 25% and boosted sales by 20%" provides concrete evidence of past successes and suggests a results-oriented mindset.
• Tailoring to the company: Directly mentioning TheFork's specific regional focus ("TheFork's North Region marketing team") shows the candidate has done their research and is aligned with the company's geographical strategies.
• Strategic collaboration: Mentioning "cross-functional agency collaborations" implies strong teamwork and communication skills, which are essential for a Brand Marketing Manager coordinating with different departments and external partners.
• ROI-focused approach: Emphasizing the exceeding of "targeted ROI objectives" indicates a firm grasp of the financial impact of marketing activities, a key aspect of brand marketing that directly ties efforts to the company's bottom line.

Five tips on formatting your brand marketing cover letter

Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your brand marketing cover letter?

Make sure to include the following:

• Header and Salutation;
• Introductory paragraph;
• Body paragraph;
• Closing paragraph;
• Signature (this one is up to you).

Remember to use the same modern, simple font for your brand marketing cover letter as you did for your resume (e.g. Lato, Rubik, etc.)

Ensure your brand marketing cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates .

Once completed, use our cover letter builder to export your brand marketing cover letter in the best format to keep your information intact - PDF.

At the end of the day, your brand marketing cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.

The top sections on a brand marketing cover letter

Header: Including your name, address, phone number, email, and the date at the top of the cover letter is essential for providing your contact information and maintaining the professionalism expected in a brand marketing role.

Greeting: Using a personalized greeting to address the hiring manager by name demonstrates your attention to detail and research skills, which are crucial in the marketing industry where understanding and reaching the target audience is key.

Introduction: Here, you should hook the reader with your enthusiasm for the brand and give a brief overview of your relevant experience in marketing, highlighting how your expertise aligns with the brand's needs and values.

Body Paragraph(s): This section should delve into specific marketing campaigns or successful branding strategies you've been a part of, showcasing your creativity, analytical skills, and understanding of marketing trends, all vital in a brand marketing role.

Closing and Call-to-Action: Conclude by summarizing your passion for brand marketing and the value you would bring to the company; then, include a call-to-action that shows your initiative and eagerness to discuss how you can contribute to their team in an interview setting.

Key qualities recruiters search for in a candidate’s cover letter

Demonstrated creativity and originality in previous campaigns: to showcase the ability to develop fresh and innovative branding strategies that stand out in the market.

Strong understanding of consumer behavior and market trends: to tailor marketing efforts that resonate with target audiences and stay ahead of industry dynamics.

Experience with multi-channel marketing and digital platforms: to effectively manage and coordinate campaigns across various media, including social media, ensuring a coherent brand message.

Analytical skills to measure campaign performance: to assess the effectiveness of marketing strategies using metrics and data analysis, enabling informed decisions for future campaigns.

Communication and storytelling abilities: to compellingly articulate the brand's narrative, values, and vision, engaging both customers and stakeholders.

Proven success in brand growth or repositioning: to provide concrete examples of how past initiatives have positively impacted brand perception, customer loyalty, or market share.

Kick off your brand marketing cover letter: the salutation or greeting

When writing your brand marketing cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your brand marketing cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Recipient's Name],
• Dear [Recipient's Title and Last Name],
• Dear [Company Name] Team,
• Dear [Department Name] Hiring Committee,
• Dear [Job Title] Search Committee,

Your brand marketing cover letter intro: showing your interest in the role

On to the actual content of your brand marketing cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your brand marketing cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

• Company culture;
• Growth opportunities;
• Projects and awards the team worked on/won in the past year;
• Specific technologies the department uses.

When writing your brand marketing cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

What to write in the body of your brand marketing cover letter

Now that you've got your intro covered, here comes the heart and soul of your brand marketing cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your brand marketing resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

• covers job-crucial skills;
• can be measured with tangible metrics;
• shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Ending your brand marketing cover letter: a closing paragraph with a promise

If you're thinking of finishing your brand marketing cover letter with a "Sincerely yours" or "Thanks for the consideration," you need to read on.

End the final paragraph of your brand marketing cover letter with a twist:

• a promise - of how you'd grow as a professional, part of the company, or improve organizational metrics;
• a call to action - prompt interviewers with some follow-up actions if they are interested in your profile.

A personalized ending would surely help you to stand out by being a memorable candidate.

Lacking experience: here's how to write your brand marketing cover letter

As a candidate with no experience, it's important to be honest from the get-go of your application .

Use your brand marketing cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.

Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.

Key takeaways

Turning your brand marketing cover letter into a success is all about staying authentic to yourself and relevant to the job:

• Be creative with your brand marketing cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
• Use single spacing and have a one-inch margin wrapping all around the content of your brand marketing cover letter;
• Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
• The finishing paragraph of your brand marketing cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
• Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

Recession-Proof Jobs to Consider in an Unstable Economy

Changing job title on resume, why we love (and hate) personal resumes, choosing a marketing career path, 8 common interview questions for managers (with answers), 15 tips to create an eye-catching resume that gets you the job (including templates).

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Examples
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Cover Letter Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.

Resume Builder

• Resume Experts
• Search Jobs
• Search for Talent
• Employer Branding
• Outplacement

Creative Marketing Cover Letter

15 creative marketing cover letter templates.

How to Write the Creative Marketing Cover Letter

Please consider me for the creative marketing opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for complete direction to agency or internal creative resources from development of concepts through execution of a project or campaign.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Aware of photo illustrative techniques that can add depth to imagery for materials that require such craft and technique
• Advanced knowledge and proficiency with Photoshop software suite or similar and editing software
• Uses CaptureOne or similar for shoots that require high-end production, non-event shoots
• Knowledgeable of conventional photo developing techniques and photofinishing
• An energetic, detail oriented, creative self-starter able to work with in some circumstances with minimal supervision, effectively manage time-sensitive multiple projects and to propose ideas
• Outstanding and positive interpersonal and communications skills in order to work collaboratively, harmoniously and professionally with a wide variety of people, staff, vendors, contract staff and other external contacts
• Resourceful with excellent problem solving and critical thinking skills
• Valid U.S. driver’s license and a good driving record along with reliable transportation in order to drive to and from various off-site locations

Thank you in advance for reviewing my candidacy for this position.

Emerson Hilpert

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG

Responsibilities for Creative Marketing Cover Letter

Creative marketing responsible for creative direction in campaign assets / photo and video production (Pre-production to Post Production).

Creative Marketing Examples

Example of creative marketing cover letter.

I would like to submit my application for the creative marketing opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for feedback between cross-functional creative teams on concepting ideas, development and execution from both a production and A/B test perspective for high efficiency and quality work.

My experience is an excellent fit for the list of requirements in this job:

• Willingness to work a flexible schedule which includes nights, weekends and holidays
• Above all else, translate concepts of creative strategy into meaningful pieces of art that live at the same time in a complex matrix of mediums
• Knowledge of web/digital design principles
• Creating a new brand, identity, and voice for the developer program
• Overhauling the developer website from a UX and design standpoint
• Designing assets tailored for different geographies
• Training the team on being self-sufficient with design tools
• Managing vendors to scale up production

Thank you in advance for taking the time to read my cover letter and to review my resume.

River Bartell

In response to your job posting for creative marketing, I am including this letter and my resume for your review.

In the previous role, I was responsible for creative consultancy and direction to the Campaign Strategy Leads in the central Communications team and builds creative briefs in partnership with them.

Please consider my qualifications and experience:

• BA or BS in English, Journalism, Marketing, Communications or related field
• Patient, resourceful and detail-oriented
• Comfortable working in fast-paced, evolving, often ambiguous environment
• Experienced in print and online content management
• Proficiency in Adobe creative suite (Photoshop, Illustrator, InDesign, Dreamweaver, and Acrobat)
• Comfortable with 4-color printing processes, photo editing, and color-correction, press inspections and preparing files for various printing methods
• Working proficiency in designing templates and presentations in MS PowerPoint and Apple Keynote
• Strong interpersonal, leadership, and management skills

I really appreciate you taking the time to review my application for the position of creative marketing.

I submit this application to express my sincere interest in the creative marketing position.

In the previous role, I was responsible for creative direction on custom branded content throughout the production process and recommendations for in-flight optimizations and post-campaign renewal strategies.

• Detail oriented, organized, and capable of prioritizing workload to complete multiple tasks and meet deadlines
• Prior social media experience preferred
• Proficient experience with Adobe Creative Suite - Photoshop, Illustrator, InDesign, Premier
• Previous technical recruiting experience in the eCommece/Digital Agency industry
• Tangible experience with both print and digital design approaches, techniques, software, challenges, and inherent opportunities
• Proven strong leader of creative individuals and also a team player
• Understands the luxury and lifestyle market and knows the customer well
• Strong organizational skills for immediate execution in a fast-paced environment

Lennox Bailey

Previously, I was responsible for clients with a white glove experience throughout production by leading campaign kick-off calls, and making sure they feel heard and fully informed while working with Spotify.

• Confident yet flexible, approaching work with conviction from experience yet also pragmatism from professional maturity
• Skill in coaching and developing others and building a high performing team
• Financial services and agency or shared services
• Significant experience in direct marketing multi-media and multi-channel creative development and marketing operations including direct mail and print production
• Understands how brand modifies to accommodate direct response marketing tactics to drive consumer response
• Self-motivated, hardworking, and works well in a fast-paced environment
• Extensive knowledge of the creative process from concept through execution
• Demonstrated advanced design skill across print and digital mediums

Thank you for considering me to become a member of your team.

Rory Champlin

In the previous role, I was responsible for recommendations for strategy development, targeting methodologies, creative design, and tactical execution and garnering of business intelligence.

• Love of fashion & styling
• Excellent communication skills (oral, written and presentations)
• Curious, self-learner motivated to push the envelope of their knowledge and skills
• Enthusiastic about leveraging technology
• Loves feedback and responds positively to it
• Proven experience in creative development and execution for B2B and B2C campaigns across all channels including
• Track record of driving business results through creative strategies and tactics, implementing productivity improvements
• Experience in leading a multi-functional team

Thank you for your time and consideration.

Related Cover Letters

Create a Resume in Minutes with Professional Resume Templates

Create a Cover Letter and Resume in Minutes with Professional Templates

Create a resume and cover letter in minutes cover letter copied to your clipboard.

← Back to Articles

Apr 4, 2023

How to Create an Awesome Digital Marketing Cover Letter

• Digital Marketing

Written by Clodagh O’Brien

People put a lot of time and effort into writing the perfect digital marketing CV when applying for a job, but often the cover letter gets second billing or is just an afterthought. But that's a big mistake.

According to Resume Lab research , 83 percent of HR pros say cover letters are important in their hiring decisions while 83 percent said that a great cover letter can secure an interview even if your resume isn’t good enough.  

Imagine you're a busy recruiter or an HR executive and you have a pile of applications to go through. You look in your inbox and there's another impersonal cover letter – unresearched and uninspired. It’s a giant no. And so is the candidate.

Don't be the person that ends up in the 'No' pile. Find out 5 effective tips on how to create a digital marketing cover letter that will be read, remembered and recommended.

Why should you write a great cover letter?

There's a lot of competition out there in the job market and while digital marketers are in demand , so are jobs with good pay, great benefits, and promotional opportunities. A cover letter is the first thing anyone looking through applications will read and unlike a CV, it allows you to show your experience, skills, and personality.

So, it's worth taking the time to craft a cover letter that shows you understand the role, know about the company, have the right experience, and possess the ambition to make it yours. 

In a cover letter, you have one page to:

• Get employers intrigued
• Demonstrate your fit for the role and company
• Showcase who you are
• Make them smile and pick up the phone

So, let's get started! 

1) Speak the Lingo

If your potential employer is looking for energy and inspiration, make sure you give it to them in your cover letter. You need to match the tone, learn the lingo and understand the company speak. Modern cover letters need not be boring, stilted, and corporate, especially if you’re looking to work in a fun and creative environment.

For example, this cover letter includes an engaging photo and uses a layout that's eyecatching with social media handles to stand out.

If you do some research you’ll find hints about your potential employer’s culture. Look at their blog, search for interviews in the media, or stalk their social media accounts for some inspiration!

Highlight the words used in the role description and don’t be scared to steal a few – if they say ‘awesome’ so do you. However, it’s important not to go overkill on this and risk sounding fake – make sure your natural voice shines through too (if you’re a good fit, your language should merge with theirs nicely).

2) Showcase the 'Fit'

It's not enough to just create one great cover letter. You need to tailor it to each job description.

So each one you write should showcase how you 'fit' this role and organization. Tailoring your cover letter doesn’t just mean addressing your letter to the relevant person in the organization (although you should absolutely do this). It’s about crafting your entire body to address the needs and desires of your potential employer. Get to the heart of the matter by –

1. Telling them why you want to work for them

2. Telling them why they should pick you.

You should also demonstrate your value proposition – this means addressing the role description, the company and the culture to show how you uniquely 'fit'. Create parallels between what you do, what the company does and what the role description requires.

For example, if they’re looking for a creative and results-driven ‘Content Executive’, you can offer an example of the campaign concepts you’ve created that have generated leads and/or sales.

Tip: Check out this 'Content Marketing Interview Preparation Toolkit' if you get to the next stage!

3) Be Clear & to the Point

A cover letter should only be one page and so should get to the point quickly! The first line should introduce you and your intent (to get the job). The first paragraph? It needs to immediately address why you’re the perfect candidate for the role. 

How? Look for repeated phrases, synonyms, and ‘Required Skills’ to find the core component your potential employer is searching for. If they’re looking for “an analytical mind”, for example, you should portray your passion for numbers and strategy within the first line or two. Your first paragraph is also a great place to convey the years of experience you have in your industry (especially if the number is rather impressive).

Tip:  Before you begin writing, read through the job specification again and highlight the most important points.

4) Offer More Than Your CV

If you’ve created a great digital marketing CV  it will be formatted beautifully and full of metrics, timelines and streamlined achievements. Well, your cover letter is your one and only chance to flesh out these bullet points and add more depth to your personal story.

For example, say your CV says you increased your company’s leads by 30 percent in a quarter. You can explain how you managed a team to achieve this metric, the tactics you employed, and the obstacles you overcame.

This will give your potential employer insight into your 'soft skills'  like motivation, adaptability, collaboration  and communication. It’s often these 'soft skills' that can make the difference between you landing the job and getting overlooked by a more rounded candidate.

5) Close With a Call to Action

How you close your cover letter is every bit as important as how you open it. Your closing paragraph has three purposes:

1. To restate your enthusiasm for the role and how you believe you’re a good fit.

2. To re-communicate the value you can bring to the role and the company.

3. To provide a clear and confident call to action about how your potential employer should get in touch.

Just think about your digital marketing campaigns, you need to include a relevant CTA to engage prospects, the same applies to your cover letter. 

• Your Ultimate Job Search Tracker
• Toolkit: Tips for Effective Cover Letters
• 7 of the Hottest Digital Marketing Jobs
• Researching the Jobs Market in Your Digital Specialty

Related Free Video Lessons

• Introduction Strategic Management
• Traditional Communications Employ an Omni-Channel Approach
• Traditional Communications Communications Objectives
• Traditional Communications Market Research

Related Content

Ebooks: what are the benefits of a digital marketing certification to marketers, employers, and educators, articles: from classroom to job market: 6 skills employers want in your graduates, articles: how to create an awesome digital marketing cover letter, clodagh o’brien.

Clodagh O'Brien is a content creator and strategist. Over the last 12 years, she has created and managed content for many SMEs and global brands. She's passionate about digital marketing and the impact of technology on culture and society. You can find her on  Twitter  or  LinkedIn .  

• Categories:

Recommended For You

Cpd points available.

This content is eligible for CPD points. Please sign in if you wish to track this in your account.

CPD Points Available

This content is eligible for CPD points. Please login if you wish to track this in your account.

• View Courses
• Change Password

Get the latest digital marketing data, insights and toolkits from DMI

Explore Jobs

• Jobs Near Me
• Remote Jobs
• Full Time Jobs
• Part Time Jobs
• Entry Level Jobs
• Work From Home Jobs

Find Specific Jobs

• $15 Per Hour Jobs
• $20 Per Hour Jobs
• Hiring Immediately Jobs
• High School Jobs
• H1b Visa Jobs

Explore Careers

• Business And Financial
• Architecture And Engineering
• Computer And Mathematical

Explore Professions

• What They Do
• Certifications
• Demographics

Best Companies

• Health Care
• Fortune 500

Explore Companies

• CEO And Executies
• Resume Builder
• Career Advice
• Explore Majors
• Questions And Answers
• Interview Questions

Creative Cover Letters (With Examples)

• Cover Letter Examples
• Best Cover Letters
• Cover Letter For Internship
• General Cover Letter Templates
• Career Change Cover Letter
• Promotion Cover Letter
• College Student Cover Letter
• Entry Level Cover Letter
• Legal Cover Letter
• Creative Cover Letter
• Cover Letter For Government Job
• Cover Letter With No Experience
• Short Cover Letter Examples
• How To Send An Email Cover Letter
• How To Write A Cover Letter For A Job With No Experience In That Field

Find a Job You Really Want In

Cover letters are your employer’s first introduction to you as an individual. Your cover letter touches on your interest in the job, the company, and what skills you possess that make you ideal for the position. Your letter will tell the hiring manager a bit about yourself, as well, such as what passions outside of work drive you.

In that regard, it makes sense to be a bit creative with your cover letter to make it feel like you and to catch the hiring manager’s attention. If you’re considering writing a creative cover letter, or wondering if creative cover letters catch an employer’s attention, then keep reading.

Key Takeaways:

Hiring managers can read through dozens of cover letters in a day, so making sure yours stands out is key to getting an invitation to interview .

A creative cover letter helps grab the reader ’s attention by doing something different, whether that’s done visually or through the written content.

Before submitting a creative cover letter, research the company to look for any guidelines and make sure your letter matches the company culture.

Remember that creative cover letters won’t be well received by everyone.

What is a creative cover letter?

How to write a creative cover letter, tips for making cover letters creative, 10 creative cover letter examples, creative cover letter faq.

• Sign Up For More Advice and Jobs

Creative cover letters are exactly what they sound like — a cover letter that’s outside the norm. There aren’t any particular guidelines as to what makes a creative cover letter — it is creative, after all — meaning that there are many ways for you to make your letter stand out.

Cover letters can be creative in a number of ways, such as:

Format. If you’re being creative with your cover letter, you don’t have to follow the standard format. Putting things in a different order, adding color or pictures, or formatting the letter differently are things that’ll make it stand out from the crowd. This can be anything from bullet points to a different size margin.

Just be aware that throwing the rules out entirely can be confusing, so be careful how you go about it.

Personalization. All cover letters talk a bit about your passions or interests. But a creative cover letter can add anecdotes, asides, or references to your favorite books or movies.

Informality. Having a conversational tone is atypical for cover letters, but it’s the sort of thing that will really appeal to certain company cultures.

Humor. Adding humor can be a huge boon to cover letters. The trick is making sure that the jokes land, which isn’t easy in writing. But so long as you don’t go do anything controversial or embarrassing, the attempt will likely be appreciated.

Graphics. You can add pictures, graphics, drawings, or charts to your cover letter. There are only certain instances where this is applicable, but if you’re applying for a graphic arts or drawing position, including something you designed in your cover letter shows them your skills right away.

Audio. It’s also possible to add audio to your cover letter if it’s electronic (which most are).

Creative cover letters tend to work best with creative industries, such as:

Architecture

Graphic design

Entertainment

A creative cover letter isn’t going to follow the same rules as a standard cover letter, meaning that it’ll take more thought and effort to write. As you’re doing something nonstandard, your letter is more likely to be scrutinized, which means that you have to be sure that you write the absolute best cover letter you can.

Research the company. If you’re thinking about changing the design to be more creative than the standard header and content format, make sure that your creative cover letter will be well-received. Some professions are stricter and want to see your skills, experience, and qualifications instead of your creativity.

In these cases, it’s best to stick with a classic cover letter with just a professional header and you can get more creative in the body of your letter .

Choose your format. In industries where creativity is encouraged and a good way to attract attention, you can play with the layout, design, and color scheme. The sky’s the limit and you can get super creative.

You just have to make sure that your cover letter is legible and communicates all of your skills and experience. If you’re getting creative, try matching your cover letter to your resume , website, or portfolio . Use the same color scheme or design across all of your application materials so your submissions are easily identifiable and cohesive.

If you’d rather leave your cover letter looking traditional and just spice up the content, there are plenty of ways to make your writing engaging. Improving your writing and adding a little extra flair can liven up your cover letter, making it exciting for the reader.

Take advantage of your first paragraph. The first sentence is most important, and you can leave it at just a creative first sentence if you don’t want to be too outside the norm. However, your first paragraph is where you can be enthusiastic and creative, all while tying it into the skills required for the job.

You can’t just write anything. It’s important that whatever anecdote, joke, or observation you start with is relevant to the job that you’re applying for.

Tell them why you are interested in the company. One way to get creative is to research the company and find interesting facts or stories that you connect with, then mention them in your cover letter.

Include things about where your interests intersect or why you love that company in particular. Some examples include charities that you’re both passionate about or how the organization has made an impact on your life.

Highlight your accomplishments. You might have an achievement that you’re especially proud of or is particularly relevant to the position you’re applying for.

If that’s the case, leading with that might be a good way to capture your reader’s attention right from the beginning.

Proofread and edit. As this letter is going to be non-standard, it’s especially important you don’t have any errors. You don’t want the recipient thinking that you’re just unaware of cover letter standards, or feel that the rules don’t apply to you.

Reread the letter to make sure the point you want to get across lands. It’s best to have someone that you trust read the letter for you as well, just to make sure it works.

While writing a creative cover letter is in many ways similar to writing a standard one, there are some tips to make it more engaging. The trick to a creative cover letter is to make it stand out, and unique cover letters get noticed. It’s important to try to put your personality into the letter, as that’s what you’re really selling: yourself.

Show off your passions. If you love your career path or you’re super excited for the position you’re applying to, let it be known!

Sharing your genuine excitement and passion for a field, industry, or job is a good way to show your dedication, expertise, and engagement.

Create a story. Your cover letter doesn’t just have to be a dry walkthrough of your professional life and achievements.

Include a belief statement. Like a goal or objective on a resume , a belief statement on your cover letter can give hiring teams a one sentence overview of who you are and what you want to achieve.

It’s a great place to write about yourself and align with a company’s values or goals to show that you’ve done your research and you’d be a good culture fit.

Mention a network connection. If you have a friend who already works at the company or got a referral from someone in your network, you should add that to your cover letter . That shows that you already know people at the company and they could vouch for you.

Connections at companies can be extremely useful, so try networking and seeing where you can find connections.

Proofread. Before submitting your cover letter, make sure you are rereading to look for any spelling or grammar errors. You can even have someone else look over it to catch anything you might have missed. It can look unprofessional to send in a letter with errors in it.

Tailor your cover letter. Make sure you are tailoring your letter to each job. Hiring managers can tell when you send in the same cover letter. Make sure to include the company name and the recruiter’s name if you found it. It can also be a good idea to include any keywords from the job listing or company website.

As the definition of a creative cover letter is so broad, it can be difficult to picture what is meant by that. Remember that while this is a creative exercise these are still business letters, so you can’t completely throw all the rules out the window. But that doesn’t mean that you can’t write up a fun cover letter and get a job with it.

Some people may say that I’m crazy for quitting my real estate job and going to culinary school, but those people have never tasted my signature pasta alla vodka. My unique career journey positions me perfectly to manage ABC Restaurant as they franchise and expand, while keeping the quality of service consistent.

As the recipient of the American Financial Technology “Most Cutting-Edge IT Initiative” award, I’m always ready to bring my best, most creative ideas to whatever IT project I’m tackling. I’m committed to staying up-to-date with industry trends and bringing that knowledge and expertise to share with all of my colleagues when we tackle projects.

When I noticed that ABC Company donates 10% of its profits to the ASPCA, I knew that I had to apply for this position. I care deeply about animal welfare causes and even spend my free time volunteering with the ASPCA. Being able to work at an organization that gives back to a group I support while allowing me to grow professionally is an opportunity that I cannot pass up.

As an accountant , I believe that everyone should know how to manage their finances responsibly. I do not just analyze and watch over my clients’ finances, but teach them how to be financially responsible so they can make informed decisions about their money.

When I was a kid, I lived at the movie theater. I would always see new movies as soon as they came out and kept going back to see everything again. Since then, I’ve worked to fit my love of movies and skill as a writer to find a career in media journalism. This position writing for the culture section of XYZ Magazine is the perfect opportunity for me to contribute to an iconic publication while bringing my personal passions into my professional life.

You’re looking for a social media savvy content marketer ? Look no further, I’m right here. I have grown Instagram accounts by 5000+ followers, created dedicated TikTok audiences, and ran Facebook ads with 200% ROI in the last year alone and I’m excited to beat those stats with ABC Company.

Thanks to my former colleague, Jane Doe, I heard of an opening for a PR Director at your company and was immediately intrigued. Jane has nothing but great things to say about your company and once I saw the job description, I knew it would be a perfect fit.

I have been constantly refreshing XYZ Company’s careers page since I found out about their mission to support local nonprofits with innovative tech. When I finally saw a job posting that happened to be in my industry, I applied immediately. I admire XYZ’s mission and I believe my enthusiasm for web development and your mission will make me the perfect fit for the Full Stack Developer position.

If you’ve seen my resume , you know that I’m not exactly qualified for the business analyst position. But what you can’t see from my resume is my dedication to teaching myself the ins and outs of the industry in my spare time or the endless networking I’ve done to understand the role of a business analyst . Here’s why I’m uniquely positioned to wow you as your newest business analyst.

I believe that every business has a valuable service to provide, it’s just about finding the perfect audience for it. As a marketer , I love tackling the “hard to sell” businesses and flipping around their branding and messaging until they’re profitable.

What should a creative cover letter include?

A creative cover letter should include a standard heading but a unique body paragraph. A standard header is important for professionalism, but the body of the letter should be an interesting way of introducing your skills and accomplishments.

How do I make my cover letter unique?

You can make your cover letter unique by adding relevant personal touches. For example, telling a brief story about how and why you left your real-estate job to pursue culinary school can speak to your passion and willingness to learn.

Plus, such an opening is unexpected and clever. What restaurant would expect you to talk about real estate? But, that makes you a more unique and memorable candidate.

How do you end a creative cover letter?

The best way to end your creative cover letter is through charming confidence. Briefly summarize why you’re the best candidate for the job, and thank the employer for their time.

Are creative cover letters effective?

Yes, creative cover letters are effective. For example, up to 83% of hiring managers say that a great cover letter could convince them to schedule an interview with an applicant.

And a creative cover letter makes you even more memorable, which will make it far easier to land an interview.

Should you have a creative cover letter for a creative industry?

It isn’t required that your cover letter be creative if you’re applying for a creative job, but that’s where a creative cover letter is most likely to be effective. It’s important to consider the company culture before deciding what kind of cover letter to write. There are many businesses that have creative jobs — like graphic design — that aren’t inherently creative industries.

Harvard Business Review — How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

Inc. Magazine — 11 Secrets to Writing the Perfect Cover Letter

Harvard University — Resumes and Cover Letters

How useful was this post?

Click on a star to rate it!

Average rating / 5. Vote count:

No votes so far! Be the first to rate this post.

Amanda is a writer with experience in various industries, including travel, real estate, and career advice. After taking on internships and entry-level jobs, she is familiar with the job search process and landing that crucial first job. Included in her experience is work at an employer/intern matching startup where she marketed an intern database to employers and supported college interns looking for work experience.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

Recent Job Searches

• Registered Nurse Jobs Resume Location
• Truck Driver Jobs Resume Location
• Call Center Representative Jobs Resume Location
• Customer Service Representative Jobs Resume
• Delivery Driver Jobs Resume Location
• Warehouse Worker Jobs Resume Location
• Account Executive Jobs Resume Location
• Sales Associate Jobs Resume Location
• Licensed Practical Nurse Jobs Resume Location
• Company Driver Jobs Resume

Related posts

How To Write A Short Cover Letter (With Examples)

How to Sign a Cover Letter (With Examples)

How To Write An Address (With Examples)

How To Write A Cover Letter With No Experience

• Career Advice >
• Cover Letter >

Create designs that inspire

Trending searches, productivity, social media, fresh picks.

Celebrate an occasion

Food and drink

How it works

1. Start with the perfect template

2. Customize it with help from AI

See the templates for:

3. Share your creation with the world