creative problem solving real life examples

Creative Problem-Solving Approach: Skills, Framework, 3 Real-life Examples

What is creative problem-solving, creative problem-solving framework, 3 real-life examples of creative problem solving:, skills to develop for creative problem-solving.

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• Finding a new solution for a recurring issue at work
• Generating new marketing ideas for an upcoming product launch
• Coming up with unique ways to engage employees during meetings 

• Identifying the Real Problem : Imagine you wake up to a cold shower. The obvious problem? No hot water! But before you start dismantling the showerhead, take a step back. Is it a faulty heating element, a low thermostat setting, or a bigger issue with the building’s plumbing? This initial step is crucial. Ask yourself questions like “What are the symptoms?” and “When did this problem start?”. In our shower scenario, identifying the root cause (a faulty heating element) saves you time and unnecessary tinkering.
• Generating Wild Ideas : Now, it’s time to unleash your creativity! Remember that brainstorming session in school where every idea, no matter how wacky, was welcome? That’s the spirit! Back to our chilly shower situation, ideas might include: boiling water on the stove for a makeshift bath (not ideal!), calling the landlord for repairs (the most likely solution!), or – if you’re feeling adventurous – installing a solar water heater (hey, it could work!).
• Evaluating Ideas: Okay, so you have a list of ideas, from the practical to the downright peculiar. Here comes the filter. Evaluate each idea based on realistic criteria. For the shower scenario, fixing the heating element is likely the most feasible and impactful solution. While a solar water heater might be innovative, the cost and practicality might not make it the best choice at this moment.
• From Idea to Action Plan: We’ve identified the best course of action (fixing the heating element). Now, it’s time to develop a concrete solution. This might involve calling a plumber, gathering the necessary tools, or researching DIY repair tutorials (if you’re handy!). The key is to create a clear plan that addresses the problem directly.
• Putting Your Solution to the Test : The plan is in place, it’s time to implement! In our case, this means calling the plumber and getting that heating element fixed. Once the repair is done, take a celebratory hot shower! But remember, even the best plans can have hiccups. If the hot water issue persists, you might need to re-evaluate your initial diagnosis or call the plumber back for further troubleshooting.
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• Netflix:  The company revolutionized how we watch TV shows and movies. However, when the company started, it faced a big challenge – getting people to watch their content when they were not a well-known brand. Instead of relying on traditional advertising, Netflix used creative problem-solving to develop a unique solution. They created an algorithm recommending TV shows and movies based on a user’s viewing history, leading to a highly personalized viewing experience. This recommendation engine became a critical factor in the company’s success, helping them attract and retain customers.
• NASA:  NASA had to devise an instant solution to save the Apollo 13 mission and their team. Their spacecraft was damaged, and they needed a solution to bring their astronauts safely back to Earth. The team fitted a square CO2 filter into a round hole using available materials on the spacecraft; the team used creative problem-solving to develop this approach. This innovative solution allowed the astronauts to return safely to Earth and set this incident as a classic creative solving example.
• IKEA:  IKEA makes stylish and affordable furniture and is a well-versed company. However, they faced significant challenges entering the Japanese market. Japanese apartments are comparatively smaller than the rest of the world, so the regular product range was irrelevant to Japanese customers. So, IKEA used creative problem-solving to develop a solution appealing to the Japanese market. They launched a variety of products specially created for smaller spaces that are easy to assemble and disassemble—they also introduced a range of futons designed to look like beds, appealing to Japanese customers who prefer sleeping on the floor. This innovative and creative approach helped IKEA successfully enter the Japanese market.

• Flexibility:  Being able to adapt to changing circumstances and consider multiple perspectives.
• Open-mindedness:  Being open to new ideas and willing to challenge assumptions.
• Curiosity:  Seek more information by questioning and better understanding the problem.
• Persistence:  If a solution does not work, apply another solution, but continue until the problem is solved.
• Divergent thinking:  Generating multiple ideas and exploring different possibilities.
• Convergent thinking:  Evaluating and selecting the best ideas based on specific criteria.
• Visualization:  Using mental imagery to explore solutions and ideas.
• Collaboration:  Working with others to combine different perspectives and knowledge.
• Risk-taking:  Being willing to take calculated risks and try new approaches.
• Innovation:  Combining ideas and approaches in novel ways to create new solutions.

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Get Inspired: Everyday Creative Fixes For Big & Small Challenges

Feeling stuck? We all face challenges, big and small, that leave us scratching our heads. But before you throw in the towel, consider the power of creative problem-solving! This approach involves looking beyond the obvious and unlocking innovative solutions.

In this blog post, we’ll get you inspired with 21 real-life examples of creative problem-solving in action. From everyday people to history-makers, we’ll explore how individuals tackled challenges with ingenuity and resourcefulness. Get ready to discover fresh perspectives and practical tips that you can apply to your own problems.

Table of Contents

What is Creative Problem Solving and Why Is It Important?

Creative problem-solving is the art of tackling challenges by thinking outside the box and coming up with original, effective solutions. It’s about moving beyond conventional methods and embracing new perspectives to overcome obstacles.

Creative Problem Solving (CPS) involves breaking down a problem to understand it, generating ideas to solve the problem and evaluating those ideas to find the most effective solutions.   Creative problem-solving is important for several reasons:

• Find Innovative Solutions:  Traditional methods might not always work for complex problems. Creative problem-solving allows you to explore unconventional approaches and discover solutions that might not have been immediately apparent.
• Adapts to Change: The world is constantly evolving, and the ability to adapt is crucial. Equips yourself with the skills to navigate unforeseen challenges and find solutions in a dynamic environment.
• Boosts Innovation: You should encourage new ideas and approaches, as it fosters innovation. This can be beneficial for individuals and organizations alike, leading to new products, services, and ways of working.
• Enhances Resilience: This helps you to overcome setbacks and bounce back from challenges. You will learn to see problems as opportunities for growth and find resourceful ways to move forward.
• Improves Overall Thinking Skills:  The process of creative problem-solving strengthens critical thinking, analytical skills, and communication . It encourages you to consider different viewpoints, analyze data effectively, and articulate your ideas clearly.

Now let’s get to the principles of creative problem solving

The Core Principles of Creative Problem Solving

Creative problem-solving isn’t a rigid set of rules; it’s a flexible approach based on core principles that guide you towards innovative solutions. Here are some key concepts that form the foundation of creative problem-solving:

• Everyone is Creative 
• Creativity can be learned and enhanced.

Embrace Divergence and Convergence:

• Divergent Thinking:  This involves generating a vast array of ideas without judgment. Techniques like brainstorming and mind mapping encourage exploration and thinking outside the box.
• Convergent Thinking:  This is the process of evaluating and narrowing down the ideas generated in the divergent phase. Critical analysis, decision-making frameworks, and prioritization help choose the most promising solutions.

Reframing the Problem: Instead of focusing on limitations, phrasing the problem as a question opens up possibilities and encourages exploration. For Example: Instead of “We can’t reach new customers,” ask “How can we expand our reach to new markets?”

Defer Judgement: In the initial brainstorming phase, withhold criticism or negativity. Allow all ideas to be voiced, no matter how unusual they may seem. Wild ideas can spark inspiration and lead to unexpected solutions.

“Yes, And” vs. “No, But”: Building on existing ideas fosters collaboration and encourages further exploration. When someone proposes an idea, use “Yes, and…” to add to it rather than shutting it down with “No, but…”.

In addition to principles of creative problem solving, lets check the steps involved.

5 Steps to Creative Problem-Solving

The Evolving Five-Step Osborn-Parnes Creative Problem Solving Model

The Osborn-Parnes Creative Problem Solving Model (CPS), developed by Alex F. Osborn and refined by Sidney J. Parnes, remains a cornerstone of creative problem-solving approaches. This five-step framework offers a structured yet flexible process for individuals and teams to tackle challenges with innovative solutions. While new advancements have emerged, the core principles of CPS are still highly relevant. Let’s explore the steps with a modern twist:

1. User-Centered Fact-Finding

Traditional Focus: Gather all relevant information about the problem.

Modern Twist: In addition to factual data, prioritize understanding the needs and perspectives of those impacted by the problem. Conduct user research, gather feedback, and consider how the solution will ultimately benefit the user.

2. Problem Definition with Clarity

Traditional Focus: Clearly define the problem that needs to be addressed.

Modern Twist: Go beyond just identifying the problem. Consider the root cause and its impact on users. Frame the problem as a question that encourages exploration of potential solutions.

3. Agile Idea-Finding

Traditional Focus: Generate a wide range of ideas through techniques like brainstorming and mind mapping.

Modern Twist: While brainstorming is still valuable, consider incorporating modern tools like collaborative software or online idea boards. Embrace an “agile” approach, where you test and refine ideas in smaller cycles based on initial feedback.

4. Solution-Finding with User Validation

Traditional Focus: Evaluate and refine ideas based on feasibility and effectiveness.

Modern Twist: Integrate user needs into the evaluation process. Prototype solutions and gather feedback from potential users to ensure they truly address the problem and provide value.

5. Acceptance-Finding: Building Consensus

Traditional Focus: Gain buy-in for the chosen solution from stakeholders.

Modern Twist: Focus on building consensus and collaboration throughout the process. Keep stakeholders informed, address concerns early on, and involve them in solution validation to ensure successful implementation.

Now to the real gist of the article,

21 Inspiring Real-Life Examples

Here are the 21 inspiring real-life examples, rewritten with specific details for each category and incorporating the 5-step Osborn-Parnes Creative Problem Solving Model:

Creative Problem Solving At Home:

The burnt dinner (agile idea-finding & user validation).

• Problem:  Disaster strikes! You burn dinner and need a quick, satisfying meal to appease a hungry family.
• Step 1 (Agile Idea-Finding):  Think fast! Brainstorm options – frozen meals in the freezer, takeout menus, or improvising a new dish with pantry staples.
• Step 2 (User Validation):  Consider your family’s preferences and any dietary restrictions. A stir-fry with frozen veggies and rice might work for everyone, or maybe pizza night is a crowd-pleaser!

The Unruly Garden (User-Centered Fact-Finding & Solution-Finding)

• Problem:  Your once-vibrant garden has become overgrown and overwhelming. You need a way to reclaim your outdoor oasis.
• Step 1 (User-Centered Fact-Finding):  Assess your lifestyle and available time. How much time realistically can you dedicate to garden maintenance?
• Step 2 (Solution-Finding):  Explore options – tackle the project in small, manageable sections, research low-maintenance native plants, or consider using mulch to suppress weeds and retain moisture.

The Lost Phone (Acceptance-Finding & Agile Idea-Finding)

• Problem:  You’re running late and can’t find your phone – a crucial tool for navigating the day!
• Step 1 (Acceptance-Finding):  Take a deep breath and acknowledge the situation. Panicking won’t help you find it faster.
• Step 2 (Agile Idea-Finding):  Retrace your steps – where did you last see it? Call your phone from another device to help locate it. Utilize “Find My Phone” features if you have them enabled.

The Overstuffed Closet (Agile Idea-Finding & Solution-Finding)

• Problem:  Your closet is overflowing with clothes you never wear, making it difficult to find what you actually need. Time for a wardrobe refresh!
• Step 1 (Agile Idea-Finding):  Brainstorm solutions – donate unused clothes to charity, sell them online, or hold a clothing swap party with friends.
• Step 2 (Solution-Finding):  Implement the chosen solution(s) and organize the remaining clothes efficiently. Categorize by type and season to maximize space and make getting dressed a breeze.

The Leftover Paint (Agile Idea-Finding & Solution-Finding)

• Problem:  You have leftover paint from a recent project. Don’t toss it!
• Step 1 (Agile Idea-Finding):  Think creatively! Brainstorm ways to use the leftover paint.
• Step 2 (Solution-Finding):  Upcycle old furniture pieces with a fresh coat of paint, create decorative planters for your home, or explore fun DIY art projects to personalize your space.

CPS In the Office:

The Forgotten Presentation Slides (User-Centered Fact-Finding & Solution-Finding)

• Problem:  Oh no! You arrive at a crucial meeting only to realize you forgot your presentation slides at home.
• Step 1 (User-Centered Fact-Finding):  Assess the audience – are they familiar with the topic already, or do they need a detailed presentation?
• Step 2 (Solution-Finding):  Explore options – can you improvise and present using a whiteboard or online collaborative tools? Can you access your slides remotely and project them from another device?

The Messy Workspace Meeting (Acceptance-Finding & Agile Idea-Finding)

• Problem:  You need to brainstorm ideas with your team, but the meeting room is cluttered and disorganized, hindering creativity.
• Step 1 (Acceptance-Finding):  Acknowledge the limitation (messy room) and focus on the goal (productive brainstorming).
• Step 2 (Agile Idea-Finding):  Propose creative solutions – move the meeting to a different location like a conference room, utilize online brainstorming tools to capture ideas virtually, or spend a few minutes quickly tidying the room together before starting.

The Tight Budget (User-Centered Fact-Finding & Solution-Finding with User Validation)

• Problem:  The department needs to stretch its office supplies budget to last the entire quarter.
• Step 1 (User-Centered Fact-Finding): Consider department. Analyze usage patterns – identify which supplies are used most frequently and explore cost-saving options for those items.
•   Step 2 (Solution-Finding with User Validation):  Explore options – negotiate bulk discounts with suppliers, consider generic brands for certain products, or encourage employees to be mindful of paper usage and implement double-sided printing where possible.
•   Step 3 (User Validation):  Present your proposed solutions to colleagues and gather feedback before implementation.

The Dreaded Presentation (Fact-Finding & Solution-Finding)

• Problem:  You’re feeling overwhelmed with nerves about giving an important presentation to your colleagues.
• Step 1 (Fact-Finding):  Identify the root cause of your nervousness – is it fear of public speaking, unfamiliarity with the content, or something else?
• Step 2 (Solution-Finding):  Research calming techniques like deep breathing exercises. Practice your presentation beforehand in front of a trusted colleague or record yourself to identify areas for improvement. Prepare clear and concise slides with engaging visuals to keep your audience focused. Most importantly, focus on your passion for the topic and your desire to share your knowledge.

The Broken Appliance (Fact-Finding & Solution-Finding)

• Problem:  The office coffee maker sputtered its last breath, and everyone is craving a caffeine fix!
• Step 1 (Fact-Finding):  Assess the situation – is it a minor issue you can troubleshoot yourself, or does it require professional repair?
• Step 2 (Solution-Finding):  Explore options – consult online resources or user manuals for troubleshooting tips. If necessary, contact the manufacturer or a qualified repair technician.

CPS On-The-Go:

The Long Commute (Fact-Finding & Solution-Finding)

• Problem:  You spend a significant amount of time commuting to and from work each day. How can you turn that time into something productive?
• Step 1 (Fact-Finding):  Consider your commute method – train, bus, or car? This will determine what activities are feasible.
• Step 2 (Solution-Finding):  Explore options – listen to educational podcasts or audiobooks to learn new things. Catch up on work emails or make calls using a hands-free device. Use the time to relax and unwind – read a book, listen to music, or simply enjoy some quiet time to yourself.

The Difficult Conversation (Fact-Finding & Solution-Finding)

• Problem: You need to have a difficult conversation with a colleague, but you’re unsure how to approach it professionally and respectfully.
• Step 1 (Fact-Finding):  Define your goal – what outcome do you hope to achieve from this conversation?
• Step 2 (Solution-Finding):  Plan your approach – practice what you want to say beforehand in a calm and assertive manner. Choose a private setting for the conversation and focus on active listening to understand your colleague’s perspective.

The Stubborn Stain (Fact-Finding & Solution-Finding)

• Problem: You spilt coffee on your favorite shirt, and the stain won’t budge! Don’t despair, there might be a solution.
• Step 1 (Fact-Finding):  Identify the type of stain and the fabric of the shirt. This will determine the best cleaning approach.
• Step 2 (Solution-Finding):  Research online for natural cleaning solutions suitable for the specific stain and fabric. Always test the solution on an inconspicuous area of the garment before applying it directly to the stain.

The Lost Keys (Agile Idea-Finding & Solution-Finding)

• Problem:  You’re running late for an important appointment, and you can’t find your keys anywhere!
• Step 1 (Agile Idea-Finding):  Retrace your steps – where did you last see them? Check all your pockets and usual places you might leave them.
• Step 2 (Solution-Finding):  Explore options – do you have a spare key hidden somewhere? Can you call a trusted friend or neighbor to let you in? Consider using a key finder app to track your keys in the future.

The Forgotten Birthday (Fact-Finding & Solution-Finding)

• Problem:  You completely forgot about a friend’s birthday! How can you salvage the situation?
• Step 1 (Fact-Finding):  Consider your friend’s personality – what kind of gesture would they appreciate most? A heartfelt phone call, a funny text message acknowledging your forgetfulness, or a small, belated gift might do the trick.
• Step 2 (Solution-Finding): Send a sincere message expressing your good wishes and apologize for forgetting. Consider making it up to them later with a thoughtful gesture, like treating them to lunch or coffee, or planning a fun activity together.

Here are some examples showcasing how the 5-Step Osborn-Parnes Creative Problem Solving Model can be applied in healthcare, education, and entrepreneurship:

Creative Problem Solving in Healthcare:

Problem 1: Hospitals are facing overcrowding in emergency rooms

Hospitals are facing overcrowding in emergency rooms, leading to long wait times and frustration for patients.

• Step 1 (Fact-Finding):  Analyze data on patient demographics and reasons for ER visits.
• Step 2 (Solution-Finding with User Validation):  Explore options – implement a triage system to prioritize urgent cases, offer telehealth consultations for non-emergency cases, or establish partnerships with urgent care clinics to divert patients with less critical needs.
• Step 3 (Solution-Finding & User Validation): Pilot test a chosen solution in a specific department and gather feedback from patients and staff to refine the approach before wider implementation.

Problem 2: Adherence to medication regimens is a major challenge:

Adherence to medication regimens is a major challenge, leading to poorer health outcomes for patients with chronic conditions.

• Step 1 (User-Centered Fact-Finding):  Identify barriers to medication adherence – cost, forgetfulness, side effects.
• Step 2 (Solution-Finding):  Explore options – develop medication reminder apps, offer pill organizers and dosage tracking tools, or partner with pharmacies to provide medication packaging with personalized reminders.
• Step 3 (Solution-Finding with User Validation):  Involve patients in the design and testing of solutions to ensure they address their specific needs and preferences.

Creative Problem Solving in Education:

Problem 1: Traditional lecture-based learning disengaging for students

Traditional lecture-based learning can be disengaging for students, hindering their understanding and retention of information.

• Step 1 (Fact-Finding):  Research different learning styles and preferences among students.
• Step 2 (Solution-Finding):  Explore options – incorporate more interactive activities like simulations, gamification, or group projects, or offer flipped classroom models where students learn concepts independently and use classroom time for application and discussion.
• Step 3 (Solution-Finding & User Validation):  Pilot test new teaching methods with a small group of students and gather feedback to gauge effectiveness and engagement before wider implementation.

Problem 2: Students struggle with standardized testing

Many students struggle with standardized testing, leading to anxiety and potentially hindering their academic progress.

• Step 1 (User-Centered Fact-Finding):  Identify the root causes of test anxiety – fear of failure, lack of confidence, or inadequate test-taking strategies.
• Step 2 (Solution-Finding):  Explore options – offer workshops on test-taking strategies and stress management techniques, provide students with practice tests and personalized feedback, or create a supportive and encouraging learning environment.
• Step 3 (Solution-Finding & User Validation):  Track student performance and anxiety levels before and after implementing new support measures to measure the effectiveness of the solutions.

Creative Problem Solving in Entrepreneurship:

Problem 1: S tartup struggling to attract and retain customers

A startup is struggling to attract and retain customers in a highly competitive market.

• Step 1 (Fact-Finding):  Analyze competitor offerings, customer demographics, and market trends.
• Step 2 (Solution-Finding):  Explore options – refine the product or service to better address customer needs, develop a unique selling proposition (USP) to differentiate themselves, or implement innovative marketing strategies to reach a wider audience.
• Step 3 (Agile Idea-Finding & User Validation):  Experiment with different marketing campaigns and track their effectiveness, gather customer feedback through surveys or focus groups to continuously improve their offering.

Problem 2: A small business facing a cash flow shortage

A small business is facing a cash flow shortage, hindering its ability to invest in growth opportunities.

• Step 1 (Fact-Finding):  Analyze spending patterns and identify areas where costs can be optimized.
• Step 2 (Solution-Finding):  Explore options – negotiate better rates with vendors, explore alternative financing options, or implement strategies to increase sales and revenue generation.
• Step 3 (Solution-Finding & User Validation):  Develop a financial plan with realistic projections and timelines for achieving financial stability. Seek expert advice from financial consultants or mentors if needed.

These are few examples to demonstrate how the 5-step model can be a powerful tool for tackling challenges and fostering innovative solutions across various fields. By following these steps and embracing a creative mindset, individuals and teams can overcome obstacles and achieve success.

We have mentioned some of the techniques above, but let’s look at them wholistically.

Creative Problem Solving Techniques

Here are some commonly used CPS Techniques that can be applied within the 5-Step Model or independently:

Fact-Finding Techniques

• Fact-Finding Questions:  Asking focused questions to gather information about the problem, user needs, and context.
• Data Analysis:  Analyzing existing data (e.g., user surveys, sales figures) to identify trends and patterns.
• 5 Whys:  Asking “Why?” five times in a row to drill down to the root cause of a problem.

Idea-Finding Techniques

• Brainstorming:  Generating a large number of ideas in a short time frame, encouraging wild and unconventional suggestions.
• Brainwriting:  A silent brainstorming technique where participants write down ideas individually, then build upon each other’s ideas in a round-robin style.
• SCAMPER:  An acronym that prompts exploration of ideas by  S ubstituting,  C ombining,  A dapting,  M odifying,  P utting to other uses,  E liminating, and  R earranging components of the existing situation.
• Random Word Association:  Using random words to spark new ideas and connections that might not have been considered otherwise.

Solution-Finding Techniques

• Selection Matrix:  Evaluating potential solutions based on pre-defined criteria (e.g., feasibility, cost, effectiveness) to identify the most promising options.
• Prototyping:  Creating a rough model or mock-up to test and refine a solution before investing significant resources.
• Proof of Concept:  Conducting a small-scale experiment or trial to validate the feasibility and effectiveness of a proposed solution.

User Validation Techniques

• User Testing:  Gathering feedback from potential users on proposed solutions to identify areas for improvement and ensure the solution meets their needs.
• Focus Groups:  Moderated discussions with a small group of users to gain insights into their perceptions, needs, and preferences.
• A/B Testing:  Comparing two versions of a solution (e.g., website design) to see which one performs better with users.

These are just a few examples, and the most effective techniques will depend on the specific problem and context. The 5-Step Model provides a framework for integrating various techniques at different stages of the problem-solving process.

So there you have it! These 21 inspiring examples showcase the power of creative problem-solving. Remember, a little ingenuity can go a long way in overcoming obstacles. Next time you face a challenge, don’t be afraid to think outside the box and explore unconventional solutions. You might be surprised at what you can achieve!

Creative Problem Solving – FAQs

What are creative problem solving components, what is the most common problem-solving techniques.

Use trial and error

Trial and error is one of the oldest and most effective approaches to solving a problem. The approach involves trying various solutions in succession to derive more information and insight. This is useful because the problem itself isn’t always obvious, and the cause can be difficult to determine.

Is creative problem solving a skill?

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9 Creative Problem Solving Examples to Solve Real Interview Questions

Jane Ng • 11 January, 2024 • 11 min read

Are you preparing for an interview where you'll need to demonstrate your creative problem solving skills? Being able to think on your feet and discuss real examples of innovative issue resolution is a key strength many employers seek.

To get a deeper understanding of this skill and prepare for related interview questions, let's dive into creative problem solving examples in today's post.

From questions about approaching challenges in a methodical way to those asking you to describe an unconventional solution you proposed, we'll cover a range of common problem solving-focused interview topics.

Table of Contents

What is creative problem solving, benefits of having creative problem solving skills, #1. how do you approach a new problem or challenge , #2. what radical new or different ways to approach a challenge, #3. can you give an example of a time when you came up with a creative solution to a problem, #4. can you recall a time you successfully managed a crisis, #5. can you name three common barriers to creativity and how you overcome each of them, #6. have you ever had to solve a problem but didn't have all the necessary information about it before and what have you done, #7. what do you do when it seems impossible to find the right solution to a problem, #8. how do you know when to deal with the problem yourself or ask for help , #9. how do you stay creative, tips to improve your creative problem solving skills, final thoughts, frequently asked questions, more tips with ahaslides.

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As the name implies, Creative Problem Solving is a process of creating unique and innovative solutions to problems or challenges. It requires coming up with out-of-the-box ideas instead of the traditional way of doing things. It involves a combination of thinking differently, figuring out what's best, seeing things from different angles, and seizing new opportunities or generating ideas.

And remember, the goal of creative problem solving is to find practical, effective, and unique solutions that go beyond conventional (and sometimes risky, of course).

Need more creative problem solving examples? Continue reading!

As a candidate, having creative problem solving skills can bring several benefits, including:

• Increase employability: Employers are looking for individuals who aren't stuck in a rut but can think critically, solve problems, and come up with creative solutions—things that work more efficiently, and save more time and effort. Showing off your skills can make you a more attractive candidate and increase your chances of getting hired.
• Improve decision-making: They help you to approach problems from different angles and make better decisions.
• Increase adaptability : The ability to find creative solutions can help you adapt to change and tackle new challenges effectively.
• Improve performance: Solving problems in innovative ways can lead to increased productivity, performance, and efficiency.

In the explosive growth of generative AI world, it's considered one of the most important soft skills for employees. Head to the next part to see problem solving interview questions with answers👇

9 Creative Problem Solving Interview Questions and Answers

Here are some creative problem solving examples of interview questions, along with sample answers:

This is the time when you should show the interviewer your way of doing, your way of thinking. 

Example answer: "I start by gathering information and understanding the problem thoroughly. I then brainstorm potential solutions and consider which ones have the most potential. I also think about the potential risks and benefits of each solution. From there, I select the best solution and create a plan of action to implement it. I continuously evaluate the situation and make adjustments as needed until the problem is solved."

This question is a harder version of the previous one. It requires innovative and unique solutions to a challenge. The interviewer wants to see if you can have different approaches to problem-solving. It's important to remember that not necessarily giving the best answer but showing your ability to think creatively and generate new ideas.

Example answer: "A completely different way to approach this challenge could be to collaborate with a company or organization outside of our industry. This could provide a fresh perspective and ideas. Another approach might be to involve employees from different departments in the problem-solving process, which can lead to cross-functional solutions and bring in a wide range of ideas and perspectives and more diverse points."

The interviewer needs more concrete proof or examples of your creative problem-solving skills. So answer the question as specifically as possible, and show them specific metrics if available.

Sample answer: "I'm running a marketing campaign, and we're having a hard time engaging with a certain target audience. I was thinking about this from a different perspective and came up with an idea. The idea was to create a series of interactive events so that the customers could experience our products uniquely and in a fun way. The campaign was a huge success and exceeded its goals in terms of engagement and sales."

Interviewers want to see how you handle high-pressure situations and solve problems effectively.

Example answer: "When I was working on a project, and one of the key members of the team was suddenly unavailable because of an emergency. This put the project at risk of being delayed. I quickly assessed the situation and made a plan to reassign tasks to other team members. I also communicated effectively with the client to ensure they were aware of the situation and that we were still on track to meet our deadline. Through effective crisis management, we were able to complete the project tasks on time and without any major hitches."

This is how the interviewer gauges your perspective and sets you apart from other candidates.

Example answer:   "Yes, I can identify three common barriers to creativity in problem solving. First, the fear of failure can prevent individuals from taking risks and trying new ideas. I overcome this by accepting failure as a learning opportunity and encouraging myself to experiment with new ideas.

Second, limited resources such as time and finances can reduce creativity. I overcome this by prioritizing problem-solving in my schedule and finding the best cost-effective tools and methods. Lastly, a lack of inspiration can hinder creativity. To overcome this, I expose myself to new experiences and environments, try new hobbies, travel, and surround myself with people with different perspectives. I also read about new ideas and tools, and keep a journal to record my thoughts and ideas."

Having to deal with a "sudden" problem is a common situation you will encounter in any work environment. Employers want to know how you deal with this inconvenience reasonably and effectively.

Example answer:   " In such cases, I proactively reach out and gather information from different sources to better understand the situation. I talk to stakeholders, research online, and use my experience and knowledge to fill in any gaps. I also asked clarifying questions about the problem and what information was missing. This allows me to form a holistic view of the problem and work towards finding a solution, even when complete information is not available."

Employers are looking for candidates problem solving, creativity, and critical thinking skills. The candidate's answers can also reveal their problem-solving strategies, thinking ability, and resilience in the face of challenges.

Example answer:   "When I have to face a problem that I can't seem to solve, I take a multi-step approach to overcome this challenge. Firstly, I try to reframe the problem by looking at it from a different angle, which can often lead to new ideas and insights. Secondly, I reach out to my colleagues, mentors, or experts in the field for their perspectives and advice. Collaborating and brainstorming with others can result in new solutions.

Thirdly, I take a break, by stepping away from it and doing something completely different to clear my mind and gain a new perspective. Fourthly, I revisit the problem with a fresh mind and renewed focus. Fifthly, I consider alternative solutions or approaches, trying to keep an open mind and explore unconventional options. Finally, I refine the solution and test it to guarantee it meets the requirements and effectively solves the problem. This process allows me to find creative and innovative solutions, even when the problem seems difficult to solve."

In this question, the interviewer wants to get a clearer picture of your ability to assess situations, be flexible when solving problems, and make sure you can work independently as well as in a team.

Example answer: "I would assess the situation and determine if I have the skills, knowledge, and resources needed to solve the problem effectively. If the problem is complex and beyond my ability, I will seek help from a colleague or supervisor. However, if I can afford it and deal with the problem effectively, I'll take it on and handle it myself. However, my ultimate goal is still to find the best solution to the problem on time. "

If you're working in creative fields, a lot of interviewer will ask this question since it's a common problem to have "creative block" among working professionals. They would therefore want to know different methods you had done to go back to the flow.

Example answer: "I immerse myself in broad subjects to spark new connections. I read widely, observe different industries, and expose myself to art/music for perspective. I also brainstorm regularly with diverse groups because other viewpoints fuel my creativity. And I maintain a record of ideas—even far-fetched ones—because you never know where innovations may lead. An eclectic approach helps me solve problems in novel yet practical ways."

Here are some tips to help your creative problem-solving skills:

• Practice active listening and observation: Pay attention to the details around you and actively listen to what others are saying.
• Broaden your perspective: Seek out new experiences and information that can expand your thinking and help you approach problems from new angles.
• Teamwork: Working with others can lead to diverse perspectives and help you generate more creative solutions.
• Stay curious: Keep asking questions to maintain a curious and open-minded attitude.
• Use visualization and mind mapping: These tools can help you see problems in a new light and think about potential solutions in a more organized manner.
• Take care of mental health: Taking breaks and engaging in relaxing activities can help you stay refreshed and avoid burnout.
• Embrace failure: Don't be afraid to try new ways and experiment with different solutions, even if they don't work out.

Hopefully, this article has provided helpful creative problem solving examples and prepared you well to score points with the recruiters. If you want to improve your's creative problem-solving skills, it's important to embrace a growth mindset, accept failure, think creatively, and collaborate with others.

And don't forget to be creative with AhaSlides public templates library !

What is a good example of problem-solving for interview?

When you answer the interviewer's question, make sure to use this approach: clearly defining the problem, gathering relevant data, analyzing causes, proposing a creative solution, tracking impacts, and quantifying the results.

What is a creative approach to problem solving?

Defer judgment. When brainstorming ideas, don't immediately dismiss any suggestions no matter how strange they may seem. Wild ideas can sometimes lead to breakthrough solutions.

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Creative problem solving: basics, techniques, activities

Why is creative problem solving so important.

Problem-solving is a part of almost every person's daily life at home and in the workplace. Creative problem solving helps us understand our environment, identify the things we want or need to change, and find a solution to improve the environment's performance.

Creative problem solving is essential for individuals and organizations because it helps us control what's happening in our environment.

Humans have learned to observe the environment and identify risks that may lead to specific outcomes in the future. Anticipating is helpful not only for fixing broken things but also for influencing the performance of items.

Creative problem solving is not just about fixing broken things; it's about innovating and creating something new. Observing and analyzing the environment, we identify opportunities for new ideas that will improve our environment in the future.

The 7-step creative problem-solving process

The creative problem-solving process usually consists of seven steps.

1. Define the problem.

The very first step in the CPS process is understanding the problem itself. You may think that it's the most natural step, but sometimes what we consider a problem is not a problem. We are very often mistaken about the real issue and misunderstood them. You need to analyze the situation. Otherwise, the wrong question will bring your CPS process in the wrong direction. Take the time to understand the problem and clear up any doubts or confusion.

2. Research the problem.

Once you identify the problem, you need to gather all possible data to find the best workable solution. Use various data sources for research. Start with collecting data from search engines, but don't forget about traditional sources like libraries. You can also ask your friends or colleagues who can share additional thoughts on your issue. Asking questions on forums is a good option, too.

3. Make challenge questions.

After you've researched the problem and collected all the necessary details about it, formulate challenge questions. They should encourage you to generate ideas and be short and focused only on one issue. You may start your challenge questions with "How might I…?" or "In what way could I…?" Then try to answer them.

4. Generate ideas.

Now you are ready to brainstorm ideas. Here it is the stage where the creativity starts. You must note each idea you brainstorm, even if it seems crazy, not inefficient from your first point of view. You can fix your thoughts on a sheet of paper or use any up-to-date tools developed for these needs.

5. Test and review the ideas.

Then you need to evaluate your ideas and choose the one you believe is the perfect solution. Think whether the possible solutions are workable and implementing them will solve the problem. If the result doesn't fix the issue, test the next idea. Repeat your tests until the best solution is found.

6. Create an action plan.

Once you've found the perfect solution, you need to work out the implementation steps. Think about what you need to implement the solution and how it will take.

7. Implement the plan.

Now it's time to implement your solution and resolve the issue.

Top 5 Easy creative thinking techniques to use at work

1. brainstorming.

Brainstorming is one of the most glaring CPS techniques, and it's beneficial. You can practice it in a group or individually.

Define the problem you need to resolve and take notes of every idea you generate. Don't judge your thoughts, even if you think they are strange. After you create a list of ideas, let your colleagues vote for the best idea.

2. Drawing techniques

It's very convenient to visualize concepts and ideas by drawing techniques such as mind mapping or creating concept maps. They are used for organizing thoughts and building connections between ideas. These techniques have a lot in common, but still, they have some differences.

When starting a mind map, you need to put the key concept in the center and add new connections. You can discover as many joints as you can.

Concept maps represent the structure of knowledge stored in our minds about a particular topic. One of the key characteristics of a concept map is its hierarchical structure, which means placing specific concepts under more general ones.

3. SWOT Analysis

The SWOT technique is used during the strategic planning stage before the actual brainstorming of ideas. It helps you identify strengths, weaknesses, opportunities, and threats of your project, idea, or business. Once you analyze these characteristics, you are ready to generate possible solutions to your problem.

4. Random words

This technique is one of the simplest to use for generating ideas. It's often applied by people who need to create a new product, for example. You need to prepare a list of random words, expressions, or stories and put them on the desk or board or write them down on a large sheet of paper.

Once you have a list of random words, you should think of associations with them and analyze how they work with the problem. Since our brain is good at making connections, the associations will stimulate brainstorming of new ideas.

5. Storyboarding

This CPS method is popular because it tells a story visually. This technique is based on a step-creation process. Follow this instruction to see the storyboarding process in progress:

• Set a problem and write down the steps you need to reach your goal.
• Put the actions in the right order.
• Make sub-steps for some steps if necessary. This will help you see the process in detail.
• Evaluate your moves and try to identify problems in it. It's necessary for predicting possible negative scenarios.

7 Ways to improve your creative problem-solving skills

1. play brain games.

It's considered that brain games are an excellent way to stimulate human brain function. They develop a lot of thinking skills that are crucial for creative problem-solving.

You can solve puzzles or play math games, for example. These activities will bring you many benefits, including strong logical, critical, and analytical thinking skills.

If you are keen on playing fun math games and solving complicated logic tasks, try LogicLike online.

We created 3500+ puzzles, mathematical games, and brain exercises. Our website and mobile app, developed for adults and kids, help to make pastime more productive just in one place.

2. Practice asking questions

Reasoning stimulates you to generate new ideas and solutions. To make the CPS process more accessible, ask questions about different things. By developing curiosity, you get more information that broadens your background. The more you know about a specific topic, the more solutions you will be able to generate. Make it your useful habit to ask questions. You can research on your own. Alternatively, you can ask someone who is an expert in the field. Anyway, this will help you improve your CPS skills.

3. Challenge yourself with new opportunities

After you've gained a certain level of creativity, you shouldn't stop developing your skills. Try something new, and don't be afraid of challenging yourself with more complicated methods and techniques. Don't use the same tools and solutions for similar problems. Learn from your experience and make another step to move to the next level.

4. Master your expertise

If you want to keep on generating creative ideas, you need to master your skills in the industry you are working in. The better you understand your industry vertical, the more comfortable you identify problems, find connections between them, and create actionable solutions.

Once you are satisfied with your professional life, you shouldn't stop learning new things and get additional knowledge in your field. It's vital if you want to be creative both in professional and daily life. Broaden your background to brainstorm more innovative solutions.

5. Develop persistence

If you understand why you go through this CPS challenge and why you need to come up with a resolution to your problem, you are more motivated to go through the obstacles you face. By doing this, you develop persistence that enables you to move forward toward a goal.

Practice persistence in daily routine or at work. For example, you can minimize the time you need to implement your action plan. Alternatively, some problems require a long-term period to accomplish a goal. That's why you need to follow the steps or try different solutions until you find what works for solving your problem. Don't forget about the reason why you need to find a solution to motivate yourself to be persistent.

6. Improve emotional intelligence

Empathy is a critical element of emotional intelligence. It means that you can view the issues from the perspective of other people. By practicing compassion, you can understand your colleagues that work on the project together with you. Understanding will help you implement the solutions that are beneficial for you and others.

7. Use a thinking strategy

You are mistaken if you think that creative thinking is an unstructured process. Any thinking process is a multi-step procedure, and creative thinking isn't an exclusion. Always follow a particular strategy framework while finding a solution. It will make your thinking activity more efficient and result-oriented.

Develop your logic and mathematical skills. 3500+ fun math problems and brain games with answers and explanations.

12 Powerful Creative Problem-Solving Techniques That Work

No one likes the feeling of being stuck.

It creates internal tension. That tension seeks resolution.

Thankfully, there are many creative problem-solving techniques for resolving this tension and revealing new solutions.

In this guide, we’ll explore 12 creative ways to solve problems with a variety of techniques, tools, and methods that be used for personal use and in the workplace.

Let’s dive in…

How to Approach Creative Problem-Solving Techniques

All of the creative problem-solving techniques discussed below work some of the time .

While it’s fine to have a favorite “go-to” creative problem-solving technique, the reality is each problem has some unique elements to it.

The key to is mix and match various techniques and methodologies until you get a workable solution.

When faced with a difficult challenge, try a combination of the problem-solving techniques listed below.

The Power of Divergent Thinking

Creativity is everyone’s birthright.

One study with 1,500 participants, found that 98 percent of children around the age of five qualify as geniuses. 1 George Land and Beth Jarman, Breakpoint and Beyond , 1998.

That is, virtually all children are gifted with divergent thinking— the ability to see many possible answers to a question.

For example, how many uses can you think of for a paper clip?

The average adult might offer 10 to 15 answers. Those skilled in divergent thinking divine closer to 200 answers.

Yet, something happens along the way because by adulthood, how many people score at the genius level? Only 2 percent!

That is, we see a complete inversion: from 98% being geniuses in early childhood to only 2% in adulthood.

What causes this debilitating drop in creativity?

According to creativity researcher Sir Ken Robinson, the answer is our schooling. 2 Sir Ken Robinson, Do schools kill creativity? TED Talk , 2006. Through 13 years of “education” our innate creativity is stripped out of us!

Conditioning Yourself for Creative Solutions

So to improve the efficacy of these creative problem-solving techniques, it helps to re-condition ourselves to use divergent thinking.

The key is to learn how to remove our prior conditioning and restore our natural creative abilities. You’ll notice that many of the creative problem-solving techniques below help us do just that.

Thankfully, divergent thinking is a skill and we can develop it like a muscle. So the more we use divergent thinking, the more second nature it becomes.

For this reason, when you’re presented with personal, professional, or business-related problems, celebrate them as an opportunity to exercise your creative abilities.

12 Powerful Creative Problem-Solving Techniques

Now, we’re going to cover 12 creative problem-solving techniques with examples that you can apply right away to get results.

These creative problem-solving methods are:

• Use “What If” Scenarios
• Focus on Quantity Over Quality
• Switch Roles
• Use the Six Thinking Hats Technique
• Explore Different Contexts
• Take a 30,000-Foot View
• Ask Your Subconscious
• Mind Map Your Problem
• Adopt a Beginner’s Mind
• Alter Your State of Consciousness
• Find Your Center

Then, we’ll quickly review a series of problem-solving tools you can experiment with.

1 – Use “What If” Scenarios

Use “what if?” questions to project different scenarios into the future.

In A Whack on the Side of the Head , Roger Von Oech, says,

“In the imaginative phase, you ask questions such as: What if? Why not? What rules can we break? What assumptions can we drop? How about if we looked at this backwards? Can we borrow a metaphor from another discipline? The motto of the imaginative phase is: Thinking something different.”

Using this creative problem-solving technique challenges you to allow your mind to play out different scenarios without judgment or criticism .

(Judgment always comes after the creative problem-solving process—not before.)

2 – Focus on Quantity Over Quality

Creativity research shows that focusing on generating more ideas or solutions instead of on the quality of the ideas ultimately produces better results. 3 Paulus, Paul & Kohn, Nicholas & ARDITTI, LAUREN. (2011). Effects of Quantity and Quality Instructions on Brainstorming. The Journal of Creative Behavior. 45. 10.1002/j.2162-6057.2011.tb01083.x .

This phenomenon is known as the “Equal-Odds rule.” Nobel laureate Linus Pauling instinctively suggested a similar process: 4 The Evening Sentinel , Priestley Award Winner Says Deployment of ABM’s “Silly”, Start Page 1, Quote Page 6, Column 1, Carlisle, Pennsylvania. March 28, 1969.

I was once asked ‘How do you go about having good ideas?’ and my answer was that you have a lot of ideas and throw away the bad ones.

When I used to facilitate meetings and brainstorming sessions with leadership teams in large organizations, this was an invaluable creative problem-solving technique. By consciously focusing on generating more ideas first instead of evaluating the quality of the ideas, you avoid shifting into a critical mindset that often stops the ideation process.

3 – Switch Roles

Our minds tend to get locked in habitual patterns, leading to what’s called “paradigm blindness.” Another related term is the “curse of knowledge,” a common cognitive bias observed in so-called “experts” in their field. 5 Hinds, Pamela J. (1999). “The curse of expertise: The effects of expertise and debiasing methods on prediction of novice performance”. Journal of Experimental Psychology: Applied. 5 (2): 205–221. doi:10.1037/1076-898X.5.2.205 . S2CID 1081055

This cognitive bias is another illustration of how divergent thinking was conditioned out of us during our formative years.

Switching roles helps us “wear a different hat” where we momentarily shift away from our conditioning.

For example, if you have a marketing-related problem, try putting on an engineer’s hat—or even a gardener’s hat. If you have a problem as an entrepreneur, put yourself in the customer’s mindset. See the world from their point of view.

The idea is to shift your perspective so you can approach the problem from a new angle. Your ability to shift perspectives quickly—without privileging any one perspective—doesn’t only help you solve problems. It also helps you become a stronger leader .

4 – Use the Six Thinking Hats Technique

Speaking of hats, creativity researcher Edward de Bono developed an effective creative problem-solving technique called the Six Thinking Hats.

The Six Thinking Hats provides you and your team with six different perspectives to utilize when tackling a problem. (You can use these six hats on your own too.)

Each hat serves a different function. For creative problem solving, you start with the blue hat to clearly define the problem.

You then move to the white hat where you outline all of the existing and known data regarding the issue. Next, you put on the green hat and generate as many ideas as you can (similar to the “quantity over quality” technique above).

Then, you put on the yellow hat, which represents what de Bono calls “value sensitivity.” The yellow hat is used to build on the ideas generated from the green hat phase. Finally, you put on the black hat to evaluate your solutions and play Devil’s Advocate.

The Six Thinking Hats is an excellent technique for group brainstorming and creative problem-solving.

5 – Explore Different Contexts

Many problems arise because we neglect to zoom out from the problem and examine the larger context.

For example, long-term investments are often based on an “investment thesis.” This thesis might be based on trends in the market, consumer demands, brand recognition, dominant market share, strength in innovation, or a combination of factors. But sometimes the assumptions you base your thesis on are wrong.

So if you’re facing a problem at home or work, examine your assumptions.

If sales are down, for example, instead of revisiting your sales strategy investigate the context of your overall industry:

• Has your industry changed?
• Is your business disconnected from your customer’s needs?
• Is your product or service becoming obsolete?

We can often find creative solutions to our problems by shifting the context.

6 – Take a 30,000-Foot View

Often, when we’re stuck in a problem, it’s because we’re “missing the forest for the trees.”

Zoom out and take a “30,000-foot view” of the situation. See your problem from above with a detached, neutral mindset. Take an expansive viewpoint before narrowing in on the specific problem.

This problem-solving technique is another variation of changing the context.

Sometimes you’ll find this to be a powerful creative problem-solving technique where the right solution spontaneously presents itself. (You’ll think to yourself: Why didn’t I see this before? )

7 – Walk Away

Most often, the best problem-solving technique is to stop trying to solve it —and walk away.

Yet, our minds often don’t like this technique. The mind likes to be in control. And walking away means letting go of control.

I spent five years researching creative geniuses trying to better understand the source of inspiration for a book I was writing years ago. 6 Scott Jeffrey, Creativity Revealed: Discovering the Source of Inspiration , 2008.

In studying dozens of creative geniuses, from Mozart to William Blake, a clear pattern emerged.

Creative geniuses know when to walk away from the problems they are facing. They instinctively access what can be called the Wanderer archetype.

More recent studies show that deliberate “mind-wandering” supports creativity. 7 Henriksen D, Richardson C, Shack K. Mindfulness and creativity: Implications for thinking and learning. Think Skills Creat. 2020 Sep;37:100689. doi: 10.1016/j.tsc.2020.100689 . Epub 2020 Aug 1. PMID: 32834868; PMCID: PMC7395604. Great ideas come to use when we’re not trying. 8 Kaplan, M. Why great ideas come when you aren’t trying. Nature (2012). https://doi.org/10.1038/nature.2012.10678

Wandering and reverie are essential to the creative process because they allow us to hear our Muse. The key is knowing when to let go of trying to solve the problem. Creativity problem-solving can, in this way, become an effortless process.

8 – Ask Your Subconscious

When we’re stuck on a problem and we need a creative solution, it means our conscious mind is stuck.

It does not, however, mean that we don’t already know the answer. The creative solution is often known below our conscious awareness  in what can be termed our subconscious mind, or our unconscious.

Psychiatrist Carl Jung realized that dreams are a bridge from the wisdom of our unconscious to our conscious minds. As Jungian analyst Marie-Louise von Franz explains, 9 Fraser Boa, The Way of the Dream: Conversations on Jungian Dream Interpretation With Marie-Louise Von Franz , 1994.

Dreams are the letters of the Self that the Self writes us every night.

One of the most powerful creative problem-solving techniques is to ask your subconscious mind to solve the problem you’re facing before you go to sleep. Then, keep a journal and pen on your nightstand and when you awaken, record whatever comes to mind.

This is a powerful technique that will improve with practice. It’s used by many geniuses and inventors.

Another variation of this creative problem-solving technique that doesn’t require sleeping is to ask your inner guide. I provide a step-by-step creative technique to access your inner guide here .

9 – Mind Map Your Problem

Another way to get unstuck in solving problems is to access the visual side of our brain. In left/right hemisphere parlance, the left brain is dominated by logic, reason, and language while the right brain is dominated by images, symbols, and feelings. (I realize that the “science” behind this distinction is now questionable, however, the concept is still useful.)

Our problems arise largely in our “thinking brain” as we tend to favor our thoughts over other modes of processing information. In the language of Jung’s Psychological Types , most of us have a dominant thinking function that rules over our feelings, intuition, and sensing functions.

Mind mapping is a powerful creative problem-solving technique that deploys visual brainstorming.

I learned about mind mapping in the 1990s from Tony Buzan’s The Mind Map Book and used this method for many years.

In the context of problem-solving, you draw the problem in the center of the page and then start ideating and connecting ideas from the center. Think of mind mapping as a visual outline.

You don’t need to be a skilled artist to use mind mapping. Nowadays, there are also numerous apps for mind mapping including Mind Meister and Miro, but I would still recommend using a blank piece of paper and some colored pencils or markers.

10 – Adopt a Beginner’s Mind

Our early “education” conditions us with what psychologists call functional fixedness where we look at problems from a familiar viewpoint.

Numerous creative problem-solving techniques we discussed above—like switching the context, changing our roles, wearing the Six Thinking Hats, and taking a 30,000-foot view—are designed to overcome functional fixedness.

Another technique is found in Zen philosophy called a Beginner’s Mind .

With a beginner’s mind, we empty our minds and forget what we think we know. In doing so, we enter a more playful, childlike state. Instead of being serious and “attacking the problem,” we can tinker and play with different ideas and scenarios without any fears of “getting it wrong.”

It can be a liberating experience. Psychologist Abraham Maslow found that self-actualizing individuals enter a state like the Beginner’s Mind where they get fully absorbed in whatever they are doing.

11 – Alter Your State of Consciousness

Another thing I noticed in my examination of artists and creative geniuses is that virtually all of them used various substances to alter their state of consciousness when  producing creative work and solving intellectual problems .

The substances vary widely including stimulants like coffee and/or cigarettes, alcohol (like absinthe), and all manner of psychedelic substances like LSD, psilocybin mushrooms, and peyote.

I’m not suggesting you should “take drugs” to solve your problems. The point is that it’s incredibly useful to alter your state of consciousness to help find creative solutions.

While using various substances is one way to accomplish this, there are many other methods like:

• Stanislav Grof’s Holotropic Breathing Technique (similar to pranayama breathing)
• The WIM Hof Method (ice cold showers)
• Brainwave entrainment programs (binaural beats and isochronic tones)
• The Silva Method (also uses brainwave entrainment)
• Kasina Mind Media System by Mindplace (light stimulation and binaural beats)

Many of these types of programs shift your brain from a beta-dominant state to an alpha-dominated state which is more conducive for creativity. See, for example, Brain Awake by iAwake Technologies.

12 – Access Your Center

Perhaps the easiest and safest way of altering your state of consciousness is via meditation . Studies show that people experience improved brainstorming and higher creativity after only twenty minutes of meditation—even if they’re inexperienced meditators. 10 Colzato, L.S., Szapora, A., Lippelt, D. et al.  Prior Meditation Practice Modulates Performance and Strategy Use in Convergent- and Divergent-Thinking Problems.  Mindfulness  8, 10–16 (2017). https://doi.org/10.1007/s12671-014-0352-9

When we’re stuck on a problem, or feeling confused about what we should do, we’re usually experiencing internal resistance. Different parts of us called archetypes hijack our minds and give us conflicting wants, beliefs, attitudes, and perspectives. These parts keep us from thinking clearly to find workable solutions.

As such, when you’re stuck, it helps to find your center first . It can also be highly beneficial to ground yourself on the earth . Both of these methods can help you quiet your mind chatter and shift into a more alpha-dominant brain pattern.

Getting in the habit of centering yourself before approaching a problem is perhaps the most powerful creative problem-solving technique. It can greatly assist you in taking a 30,000-foot view of our problem as well.

Creative Problem-Solving Tools

We referenced numerous problem-solving tools in the above examples including:

• Roger von Oech’s Creative Whack Pack (a deck of cards with 64 creative strategies)
• Edward de Bono’s Six Thinking Hats method
• Mind mapping (see Tony Buzan’s How to Mind Map or research online)
• Brainwave entrainment (download free samples on iAwake or try your luck online)
• All of the mind-altering methods under “Alter Your State of Consciousness”

If you’re looking for problem-solving tools for a business/group context, in addition to the Six Thinking Hats, you might also try:

SWOT Analysis

Brainwriting.

Let’s have a quick look at each of these tools.

SWOT analysis is an excellent tool for business owners to help them understand their competitive landscape and make important business decisions. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is a practical strategic planning tool for businesses and it can be an effective problem-solving tool for your business.

Five Whys sometimes helps identify the root cause of the problem when it’s not clearly understood. You start by stating the problem as you understand it. Then you ask, “Why?” (For example, why is this occurring? ) As the tool’s name implies, you ask Why questions five times in total.

Brainwriting is a form of brainstorming where individuals generate ideas on their own before meeting to discuss them as a group. For a host of psychological reasons, this is often a superior way of approaching problem-solving in the workplace. Combining brainwriting with the Six Thinking Hats method can be even more powerful.

Using These Creative Problem-Solving Tools

All of the techniques and tools above represent creative problem-solving methods.

These examples illustrate that there are numerous pathways to get the answers we seek.

Some pathways, however, are more effective than others. The key is to experiment with various methods to uncover which ones work best for you .

Different methods will be more effective in different contexts.

Here, wisdom and intuition come into play. Over time, your connection with your inner guide improves and creative problem-solving becomes a more spontaneous process.

Recap: Creative Problem-Solving Techniques

Creative problem-solving is a skill based on the development of divergent thinking combined with altering our state of consciousness.

Due to our early conditioning, our “normal” waking state of consciousness is often filled with biases, limitations, blind spots, and negativity. This causes us to perceive problems rigidly.

When we get “stuck” it’s because our minds are fixed on a limited number of options.

To get “unstuck,” we just need to alter our state of consciousness and examine our problems from various perspectives, which is what the above creative problem-solving techniques are designed to do.

The more you play with these techniques, the more they become second nature to you.

You may find that each technique begins to play off the other. Then, the art and subtleties of the discovery process begin to emerge.

Enjoy solving your next problem!

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About the Author

Scott Jeffrey is the founder of CEOsage, a self-leadership resource publishing in-depth guides read by millions of self-actualizing individuals. He writes about self-development, practical psychology, Eastern philosophy, and integrated practices. For 25 years, Scott was a business coach to high-performing entrepreneurs, CEOs, and best-selling authors. He's the author of four books including Creativity Revealed .

Learn more >

Some great ideas here. I am particularly intrigued by the "walk away" idea fulfilling the wanderer archetype. While counter intuitive, in my experience, walking away lets my mind develop subconcious connections that are sometimes the best. Sort of like letting my brain do the work instead of me! Bravo!

Todd Alexander

Thanks for your comments, Todd. It seems as though he need to train and remind ourselves to "walk away" because the mind thinks it can push its way through the problem.

How many times does it take for us to "absolutely know" that answers answer themselves when we take a break from forceful problem-solving and walk into the creative nature zone?! ;) The solution presents itself when we let go.

Great Post, Scott!

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Brain Power

What are creative problem solving skills (and how to improve yours).

I think we’re all familiar with that feeling of needing to solve a problem, trying way too hard, getting frustrated, and then throwing our hands up in defeat. For example, when my editor assigned me this topic, the structure and concept of the piece weren’t instantly clear to me. I had to problem-solve to figure out how to even begin. But problem-solving isn’t quite so linear. It’s not just a matter of brute force. You can’t just muscle your way through. This is where creative problem solving comes in.

Creative problem solving is about using what we know about how the brain works to come up with outside-the-box solutions to creative problems. Sure, we can do things the same way we’ve always done them. Or we can try creative problem solving, which means we spend time ideating (a.k.a. brainstorming), collaborating, ruminating, and refining to land on better and more novel solutions than we could have if we tried to force or rush a solution.

Table of Contents

1. ideating/brainstorming, 2. collaboration, an example of creative problem solving, bottom line, more about creative problem solving, stages of creative problem solving.

There’s no right or wrong way to try creative problem solving, but there are some stages that can help you integrate it into your creative process. Here are the 4 stages of creative problem solving

If we’re using creative problem solving, we’re not just going with the first idea that pops into our heads. Brainstorming is crucial to come up with more novel solutions.

One of the most important things to keep in mind during brainstorming is that this is not the time to evaluate or judge ideas. The goal of ideating is to come up with as many ideas as possible.

There’s an improvisation rule called “Yes, And” or the rule of agreement that can help you get the most out of your brainstorming sessions. [1] The idea is simple. If you’re brainstorming in a group and someone tells you an idea, you need to go along with that idea. That’s the “Yes” part of “Yes, And.” Then, you can take it a step further by trying to add to that person’s idea.

Let’s say you and your team are trying to figure out how to rebrand your shoe company. Your colleague says you could use a mascot. If you’re using improv’s “Yes, And” rule, you might agree and say that the mascot could be a shoe or a sock or a lonely sock looking for a shoe.

During the ideation stage, no one should be worried about which ideas are good and which are bad. Everyone is trying to come up with as many ideas as possible, and everyone should be trying to make the most of everyone else’s ideas.

“Yes, And” can also work if you’re creative problem solving alone. Instead of discarding ideas, you should be saying yes to your ideas, writing them all down, and trying to make all of them as workable as possible. But before you get too far in your creative process, it’s important to run your ideas by someone else.

I know sometimes you don’t want to share your ideas with other people. Maybe you’re self-conscious or you just don’t think that your idea is ready for prime time. However, it’s important to step out of your comfort zone and let other people join your creative process if you want to reach the best possible creative solution.

When we’re working in a team, it’s important to not judge each other’s ideas until we’re safely in the final stage of the creative problem-solving process. That means no critiques, no evaluations, and no snarky comments. Not yet, at least.

The reason to hold off on evaluating ideas at this stage is that some people tend to shut down if their ideas are judged too early. There’s a concept called creative suppression that occurs when people stop a creative pursuit temporarily due to feeling judged, shamed, or embarrassed. [2] Even worse, creative mortification is when judgment, shame, or embarrassment makes you quit your creative pursuit altogether.

When you’re collaborating with others while creative problem solving, you don’t want to shut anyone down. The more people who are actively engaged in the creative process the better.

In improv, there’s something called “group mind.” The basic idea is that a group can come up with a better solution than any single individual. It makes sense since each person in the group enters the creative process with their own strengths, knowledge, background, experience, and ideas. That means that when the group is working harmoniously, the best contributions of each individual will be reflected in the team’s solution, making that solution far better than what any individual could have come up on their own.

So, find someone you trust and lay the ground rules for your collaboration. Tell each other that you won’t be judging each other’s work just yet to bring out the best and make it as creative and effective as possible.

It can seem counterintuitive to pause during the creative process. But to tap into the creative unconscious parts of your brain, you need to stop forcing it and let your mind wander.

The part of your brain that you’re using to understand this article right now is not necessarily the part that’s going to come up with the most novel solution to your problem. To start using your creative unconscious brain , you need to take a break.

Have you ever had that experience of struggling with a problem and then effortlessly figuring it out while you were showering or walking the dog? That’s your unconscious brain doing the heavy lifting.

This part of the brain can’t be forced into creative problem solving, so stop consciously obsessing about your problem for a while. Take a walk. Go for a drive. Let your mind wander. Dream. This gives your unconscious mind a chance to sort information and come up with some truly novel solutions.

The bonus to letting your unconscious take over is that it’s effortless. Conscious thought requires you to burn lots of energy, while unconscious doesn’t. So, stop trying so hard and let ideas come to you.

At some point, you’re going to have to start evaluating, eliminating, and refining your ideas to get to the best solution. But if you’ve brainstormed, collaborated, and ruminated enough, you should have plenty of material to work with.

I think it’s helpful to walk through an example of creative problem-solving in action. Let’s go back to the example of me writing this article.

First, I was presented with the problem, so I started brainstorming and “Yes, And”-ing myself. I thought about everything I already know about creative problem solving and did some preliminary research, but I still didn’t have a structure or theme to tie my ideas together.

Once the problem was marinating in my mind, I started talking to people. I talked to an old friend about my initial ideas about the article, but I still didn’t have any words on the page just yet.

Then, one morning, the article seemed to come fully formed while I was showering. I could see which examples would work best and how to structure the article. So, I sat down to write and refine the ideas. During the refining stage, I swung back to the collaboration stage when my editor further refined and improved my ideas.

It’s important to remember that these four stages of creative problem solving aren’t linear. They’re circular. After I refine an idea, I can go back to brainstorming, collaborating, and pausing as needed to develop and improve that idea.

Creative problem solving is, first and foremost, creative. You have to give yourself time and space to be able to reflect and ruminate. It’s also important to collaborate as necessary to improve your ideas with the help of other people.

The most important thing to keep in mind is that you can’t force creative problem-solving. Forcing it only leads to frustration and failure, so give yourself some time and a team you trust to come up with the best possible solution to your problem.

• Creative Problem Solving: Create Meaning from Contradictory Ideas
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25 Everyday Problems Solved With Creative Solutions

Some aspects of life often escape our notice as problems until an inventive solution emerges. They seamlessly blend into our routines or we simply adapt to them over time. It’s remarkable how people worldwide are constantly innovating to address these unspoken challenges, revealing that there’s usually a simpler, more efficient way to do things. Comfort in our habits doesn’t always equate to convenience.

Who could have foreseen the need for a chair equipped with a bag holder, a necktie that doubles as a phone screen or eyeglasses cleaner, or a biker jacket featuring signal and brake lights? Initially, some of these innovations may appear inconsequential, prompting you to think, ‘I don’t need that in my life.’ However, upon closer examination, their impact becomes impossible to overlook. These are just a few examples, and we have more ingenious ideas in store for you. Each one is bound to elicit a ‘That’s a good one’ response. Hopefully, these inventive solutions will become widely accessible, enriching the lives of many.

Scroll down and enjoy yourself. All photos are linked and lead to the sources from which they were taken. Please feel free to explore further works of these photographers on their collections or their personal sites.

#1 “This highlighter has a clear part to show you what you’re highlighting.”

Image Source: Reddit

#2 “this store has a winter simulator for testing out winter clothing.”.

#3 “My local dentist has a ceiling ‘Where’s Wally?’ for patients during appointments.”

#4 “This store lets customers choose whether they want to be bothered by the staff.”

#5 “My avocado has a color chart on the sticker, so you know when it’s ripe.”

#6 “My local library has dozens of different cake pans to check out.”

Image Source: Imgur

#7 creative solutions – the rolling bench.

Image Source: Yanko Design

#8 “rental car in ireland has dashboard sticker that reflects in the windshield to remind you what side of the road to drive on.”.

#9 “This restaurant sells fries in paper cones – and the tables have diamond shaped holes that hold the cones.”

#10 “This tie is made with a microfiber lining so you can clean your phone screen.”

#11 Pet Pooping Station At The Airport

#12 “This vending machine gives your money back if your item does not drop.”

#13 “This toilet paper has a smaller roll inside that you can take on the go.”

#14 “My son’s homework has a barcode that when scanned takes him to an instructional YouTube video posted by his teacher related to the lesson.”

#15 “This bikers jacket has signal and brake lights.”

#16 “Beijing commuters use recycling for subway fare payment.”

Image Source: Ocean Great Ideas

#17 “this japanese toilet has a privacy button which plays music so no one can hear you use the toilet.”.

#18 “This chair has a purse/bag holder.”

#19 “This drinking fountain has a catch for dogs.”

#20 “My daughter’s first grade classroom has desks with pedals so kids can move while learning.”

#21 “In Seoul, the gas pumps hang from the roof.”

#22 “This elevator has buttons you can press with your feet if your hands are full.”

#23 “This bin that lets you vote for things with cigarette butts in Edinburgh.”

#24 “This car won’t let me listen to music unless I put my seatbelt on.”

#25 “This picnic table has seating for adults, a high chair and a kids table all in one.”

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How to Be a More Creative Problem-Solver at Work: 8 Tips

• 01 Mar 2022

The importance of creativity in the workplace—particularly when problem-solving—is undeniable. Business leaders can’t approach new problems with old solutions and expect the same result.

This is where innovation-based processes need to guide problem-solving. Here’s an overview of what creative problem-solving is, along with tips on how to use it in conjunction with design thinking.

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What Is Creative Problem-Solving?

Encountering problems with no clear cause can be frustrating. This occurs when there’s disagreement around a defined problem or research yields unclear results. In such situations, creative problem-solving helps develop solutions, despite a lack of clarity.

While creative problem-solving is less structured than other forms of innovation, it encourages exploring open-ended ideas and shifting perspectives—thereby fostering innovation and easier adaptation in the workplace. It also works best when paired with other innovation-based processes, such as design thinking .

Creative Problem-Solving and Design Thinking

Design thinking is a solutions-based mentality that encourages innovation and problem-solving. It’s guided by an iterative process that Harvard Business School Dean Srikant Datar outlines in four stages in the online course Design Thinking and Innovation :

• Clarify: This stage involves researching a problem through empathic observation and insights.
• Ideate: This stage focuses on generating ideas and asking open-ended questions based on observations made during the clarification stage.
• Develop: The development stage involves exploring possible solutions based on the ideas you generate. Experimentation and prototyping are both encouraged.
• Implement: The final stage is a culmination of the previous three. It involves finalizing a solution’s development and communicating its value to stakeholders.

Although user research is an essential first step in the design thinking process, there are times when it can’t identify a problem’s root cause. Creative problem-solving addresses this challenge by promoting the development of new perspectives.

Leveraging tools like design thinking and creativity at work can further your problem-solving abilities. Here are eight tips for doing so.

8 Creative Problem-Solving Tips

1. empathize with your audience.

A fundamental practice of design thinking’s clarify stage is empathy. Understanding your target audience can help you find creative and relevant solutions for their pain points through observing them and asking questions.

Practice empathy by paying attention to others’ needs and avoiding personal comparisons. The more you understand your audience, the more effective your solutions will be.

2. Reframe Problems as Questions

If a problem is difficult to define, reframe it as a question rather than a statement. For example, instead of saying, "The problem is," try framing around a question like, "How might we?" Think creatively by shifting your focus from the problem to potential solutions.

Consider this hypothetical case study: You’re the owner of a local coffee shop trying to fill your tip jar. Approaching the situation with a problem-focused mindset frames this as: "We need to find a way to get customers to tip more." If you reframe this as a question, however, you can explore: "How might we make it easier for customers to tip?" When you shift your focus from the shop to the customer, you empathize with your audience. You can take this train of thought one step further and consider questions such as: "How might we provide a tipping method for customers who don't carry cash?"

Whether you work at a coffee shop, a startup, or a Fortune 500 company, reframing can help surface creative solutions to problems that are difficult to define.

3. Defer Judgment of Ideas

If you encounter an idea that seems outlandish or unreasonable, a natural response would be to reject it. This instant judgment impedes creativity. Even if ideas seem implausible, they can play a huge part in ideation. It's important to permit the exploration of original ideas.

While judgment can be perceived as negative, it’s crucial to avoid accepting ideas too quickly. If you love an idea, don’t immediately pursue it. Give equal consideration to each proposal and build on different concepts instead of acting on them immediately.

4. Overcome Cognitive Fixedness

Cognitive fixedness is a state of mind that prevents you from recognizing a situation’s alternative solutions or interpretations instead of considering every situation through the lens of past experiences.

Although it's efficient in the short-term, cognitive fixedness interferes with creative thinking because it prevents you from approaching situations unbiased. It's important to be aware of this tendency so you can avoid it.

5. Balance Divergent and Convergent Thinking

One of the key principles of creative problem-solving is the balance of divergent and convergent thinking. Divergent thinking is the process of brainstorming multiple ideas without limitation; open-ended creativity is encouraged. It’s an effective tool for generating ideas, but not every idea can be explored. Divergent thinking eventually needs to be grounded in reality.

Convergent thinking, on the other hand, is the process of narrowing ideas down into a few options. While converging ideas too quickly stifles creativity, it’s an important step that bridges the gap between ideation and development. It's important to strike a healthy balance between both to allow for the ideation and exploration of creative ideas.

6. Use Creative Tools

Using creative tools is another way to foster innovation. Without a clear cause for a problem, such tools can help you avoid cognitive fixedness and abrupt decision-making. Here are several examples:

Problem Stories

Creating a problem story requires identifying undesired phenomena (UDP) and taking note of events that precede and result from them. The goal is to reframe the situations to visualize their cause and effect.

To start, identify a UDP. Then, discover what events led to it. Observe and ask questions of your consumer base to determine the UDP’s cause.

Next, identify why the UDP is a problem. What effect does the UDP have that necessitates changing the status quo? It's helpful to visualize each event in boxes adjacent to one another when answering such questions.

The problem story can be extended in either direction, as long as there are additional cause-and-effect relationships. Once complete, focus on breaking the chains connecting two subsequent events by disrupting the cause-and-effect relationship between them.

Alternate Worlds

The alternate worlds tool encourages you to consider how people from different backgrounds would approach similar situations. For instance, how would someone in hospitality versus manufacturing approach the same problem? This tool isn't intended to instantly solve problems but, rather, to encourage idea generation and creativity.

7. Use Positive Language

It's vital to maintain a positive mindset when problem-solving and avoid negative words that interfere with creativity. Positive language prevents quick judgments and overcomes cognitive fixedness. Instead of "no, but," use words like "yes, and."

Positive language makes others feel heard and valued rather than shut down. This practice doesn’t necessitate agreeing with every idea but instead approaching each from a positive perspective.

Using “yes, and” as a tool for further idea exploration is also effective. If someone presents an idea, build upon it using “yes, and.” What additional features could improve it? How could it benefit consumers beyond its intended purpose?

While it may not seem essential, this small adjustment can make a big difference in encouraging creativity.

8. Practice Design Thinking

Practicing design thinking can make you a more creative problem-solver. While commonly associated with the workplace, adopting a design thinking mentality can also improve your everyday life. Here are several ways you can practice design thinking:

• Learn from others: There are many examples of design thinking in business . Review case studies to learn from others’ successes, research problems companies haven't addressed, and consider alternative solutions using the design thinking process.
• Approach everyday problems with a design thinking mentality: One of the best ways to practice design thinking is to apply it to your daily life. Approach everyday problems using design thinking’s four-stage framework to uncover what solutions it yields.
• Study design thinking: While learning design thinking independently is a great place to start, taking an online course can offer more insight and practical experience. The right course can teach you important skills , increase your marketability, and provide valuable networking opportunities.

Ready to Become a Creative Problem-Solver?

Though creativity comes naturally to some, it's an acquired skill for many. Regardless of which category you're in, improving your ability to innovate is a valuable endeavor. Whether you want to bolster your creativity or expand your professional skill set, taking an innovation-based course can enhance your problem-solving.

If you're ready to become a more creative problem-solver, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses . If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

About the Author

What is creative problem-solving?

Table of Contents

An introduction to creative problem-solving.

Creative problem-solving is an essential skill that goes beyond basic brainstorming . It entails a holistic approach to challenges, melding logical processes with imaginative techniques to conceive innovative solutions. As our world becomes increasingly complex and interconnected, the ability to think creatively and solve problems with fresh perspectives becomes invaluable for individuals, businesses, and communities alike.

Importance of divergent and convergent thinking

At the heart of creative problem-solving lies the balance between divergent and convergent thinking. Divergent thinking encourages free-flowing, unrestricted ideation, leading to a plethora of potential solutions. Convergent thinking, on the other hand, is about narrowing down those options to find the most viable solution. This dual approach ensures both breadth and depth in the problem-solving process.

Emphasis on collaboration and diverse perspectives

No single perspective has a monopoly on insight. Collaborating with individuals from different backgrounds, experiences, and areas of expertise offers a richer tapestry of ideas. Embracing diverse perspectives not only broadens the pool of solutions but also ensures more holistic and well-rounded outcomes.

Nurturing a risk-taking and experimental mindset

The fear of failure can be the most significant barrier to any undertaking. It's essential to foster an environment where risk-taking and experimentation are celebrated. This involves viewing failures not as setbacks but as invaluable learning experiences that pave the way for eventual success.

The role of intuition and lateral thinking

Sometimes, the path to a solution is not linear. Lateral thinking and intuition allow for making connections between seemingly unrelated elements. These 'eureka' moments often lead to breakthrough solutions that conventional methods might overlook.

Stages of the creative problem-solving process

The creative problem-solving process is typically broken down into several stages. Each stage plays a crucial role in understanding, addressing, and resolving challenges in innovative ways.

Clarifying: Understanding the real problem or challenge

Before diving into solutions, one must first understand the problem at its core. This involves asking probing questions, gathering data, and viewing the challenge from various angles. A clear comprehension of the problem ensures that effort and resources are channeled correctly.

Ideating: Generating diverse and multiple solutions

Once the problem is clarified, the focus shifts to generating as many solutions as possible. This stage champions quantity over quality, as the aim is to explore the breadth of possibilities without immediately passing judgment.

Developing: Refining and honing promising solutions

With a list of potential solutions in hand, it's time to refine and develop the most promising ones. This involves evaluating each idea's feasibility, potential impact, and any associated risks, then enhancing or combining solutions to maximize effectiveness.

Implementing: Acting on the best solutions

Once a solution has been honed, it's time to put it into action. This involves planning, allocating resources, and monitoring the results to ensure the solution is effectively addressing the problem.

Techniques for creative problem-solving

Solving complex problems in a fresh way can be a daunting task to start on. Here are a few techniques that can help kickstart the process:

Brainstorming

Brainstorming is a widely-used technique that involves generating as many ideas as possible within a set timeframe. Variants like brainwriting (where ideas are written down rather than spoken) and reverse brainstorming (thinking of ways to cause the problem) can offer fresh perspectives and ensure broader participation.

Mind mapping

Mind mapping is a visual tool that helps structure information, making connections between disparate pieces of data. It is particularly useful in organizing thoughts, visualizing relationships, and ensuring a comprehensive approach to a problem.

SCAMPER technique

SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This technique prompts individuals to look at existing products, services, or processes in new ways, leading to innovative solutions.

Benefits of creative problem-solving

Creative problem-solving offers numerous benefits, both at the individual and organizational levels. Some of the most prominent advantages include:

Finding novel solutions to old problems

Traditional problems that have resisted conventional solutions often succumb to creative approaches. By looking at challenges from fresh angles and blending different techniques, we can unlock novel solutions previously deemed impossible.

Enhanced adaptability in changing environments

In our rapidly evolving world, the ability to adapt is critical. Creative problem-solving equips individuals and organizations with the agility to pivot and adapt to changing circumstances, ensuring resilience and longevity.

Building collaborative and innovative teams

Teams that embrace creative problem-solving tend to be more collaborative and innovative. They value diversity of thought, are open to experimentation, and are more likely to challenge the status quo, leading to groundbreaking results.

Fostering a culture of continuous learning and improvement

Creative problem-solving is not just about finding solutions; it's also about continuous learning and improvement. By encouraging an environment of curiosity and exploration, organizations can ensure that they are always at the cutting edge, ready to tackle future challenges head-on.

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19 Creative Thinking Skills (and How to Use Them!)

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In a fast-moving world, being able to find new perspectives and create innovation is an increasingly valuable skill . Creative thinkers are often at the forefront of driving change, solving problems, and developing new ideas. Not only that, but those who bring creative thinking to how they work are often happier, more productive, and resilient too!

So you might be asking yourself, how can I develop my creative thinking skills and think more creatively at work?  Whether you want to supercharge your interpersonal skills, advance your career or be happier and more satisfied in the work you do, it pays to learn to think more creatively.

For many people, creative thinking is the key that unlocks solutions, promotes diverse thinking, and leads to better relationships and job satisfaction. So how can you get started with creative thinking?  As passionate believers in the value of creative thinking, we’re here to help and truly think unleashing your creativity can be key to your personal development!

In this post we’ll define what creative thinking is, highlight the benefits, explore 19 key creative thinking skills and give you some examples of how to apply them in the workplace . Let’s dig in!

What is creative thinking?

Why is creative thinking important, what are the benefits of creative thinking.

• What are creative thinking skills?  
• Examples of creative thinking skills (and how to use them)
• How to use creative thinking skills at work?

How to improve your creative thinking skills? 

Creative thinking is the ability to approach a problem or challenge from a new perspective, alternative angle, or with an atypical mindset. This might mean thinking outside of the box, taking techniques from one discipline and applying them to another, or simply creating space for new ideas and alternative solutions to present themselves through dialogue, experimentation, or reflection.

Bear in mind that the number of different creative approaches is as vast as the number of creative thinkers – if an approach helps you see things differently and approaching a challenge creatively, follow that impulse.

While there are some proven methods and guidelines that can help you be a better creative thinker, remember that everyone can be creative and finding what works for you is what is important, not the terminology or specific framework.

One misapprehension about creative thinking is that you have to be skilled at more traditional creative skills like drawing or writing. This isn’t true. What’s important is that you are open to exploring alternative solutions while employing fresh techniques and creative approaches to what you’re working on. 

You don’t need to be a great artist or even work in a traditionally creative field – we believe everyone is capable of creative thinking and that it enriches your personal and professional lives when you learn to be more creative.

Another misconception about creative thinking is that it applies only to the ideation or technically creative parts of the process. All aspects of our lives and interactions with people and challenges can benefit from creative thinking – from the ability to see things differently.

At work, thinking creatively might mean finding better ways to communicate, improve your working practices, or developing and implementing fresh solutions too.

Creative thinking is important because it drives new ideas, encourages learning, and creates a safe space for experimentation and risk-taking.

As organizations and people grow, they often develop tried and tested ways of operating. While it’s important to have solid working practices and processes, unswerving dedication to the norm can lead to stagnation and a lack of innovation and growth. 

Creative thinking is important because it drives new ideas, encourages learning and creates a safe space for experimentation and risk-taking. Simply put, creativity and creative thinking are part of what helps businesses and individuals succeed and grow .

Whether your team or business thinks of itself as a creative one, you can’t afford to miss out on the benefits of creative thinking if you want to grow , deliver change, and help your team bring their best selves to work. 

Using creative thinking skills at work creates b enefits not only in the ways we solve problems but also in how we approach everything from communication to self-fulfillment, task management, and growth . Bringing a culture of creative thinking into a workshop or group is often the job of a talented facilitator but whatever your role, there are benefits to thinking more creatively. Let’s explore some of the benefits of thinking creatively at work and in your everyday life!

Build empathy

• Bust assumptions  
• Become a better problem solver  

Find ways to move quickly and effectively

• Increase happiness

Discover new talents and promote learning

• Boost resilience and deal with adversity

Boost your CV and employability 

Empathy and creative thinking go hand-in-hand. By practicing creative thinking skills and regularly looking for new ideas and points of view, you can actively become better at understanding your colleagues, customers, and even your family and friends. One of the major barriers to having productive and meaningful relationships is an unwillingness to see things from a perspective other than your own or failing to understand how another person is feeling. 

By developing this skill, you can engage more meaningfully and honestly with people, ideas, and perspectives in all aspects of life. What’s more, because of the benefits that creative thinking can bring, you’ll actively want to see things from new perspectives and be more empathic : something that’s fundamental to creating real change.

Bust assumptions 

Assumptions can be harmful in both our personal and professional lives. Whether it’s making assumptions about why someone is behaving the way they are in a workshop or what features will make your customers happiest, holding onto incorrect or inadequately formed assumptions can be problematic . It can create difficulty and tension in relationships and what’s more, it can lead to the development or introduction of solutions that are simply unfit for purpose.

Using creative thinking skills to challenge assumptions, build clarity, and see things from new perspectives can be transformative. If an assumption someone else makes feels incorrect, think about why and try to find out more. If someone challenges an assumption you hold, be open and listen.

Become a better problem solver

An example of not being a creative thinker is sticking to a tried and tested approach and sticking to the norm in every situation without considering whether trying something new might not lead to better results.

When looking to solve a problem or create innovative solutions, going outside of what you know and being open to new ideas is not only exciting, but it can create more impactful solutions too. You might even try using problem-solving techniques alongside some of the creative thinking skills below to find the absolute best solutions!

Some processes and working practices can be slow, especially in large organizations with many moving parts – but do they all have to be? Thinking creatively can help you find lean, actionable solutions that you can put into practice quickly and test ahead of bigger changes .

Experimentation and a willingness to take risks are vital to growth and change, and creative thinking helps create a climate conducive to finding and trying quick, effective solutions. 

Increase happiness and satisfaction

Finding fresh, appropriate solutions to problems can be incredibly satisfying and is a fast-track to finding happiness both in and out of work. Bringing your whole self to a situation and being enabled to think outside of the box is a great way to feel valued and engaged with what you are doing.

Feeling frustrated with how a situation or process at work is going? Try developing and employing your creative thinking skills alongside your colleagues to find a better, happier way to collaborate! Feel unfulfilled or that not all of your skills and interests are being utilized? Consider how you might creatively deploy the skills or talents that make you happy and scratch that itch.

As children, we are encouraged to see things differently and try new things as part of our learning and growing process. There’s no reason we shouldn’t do this as adults too! Trying new things and learning to think creatively can help you find new skills, talents, and things you didn’t even know you were good at.

Staying curious and following what interests you with an open mind is a prime example of what a small change in thinking can achieve. Remember that creative thinking is a gateway to learning and by actively developing your creative toolset, you can grow and discover more in all walks of life – a surefire path to personal development.

Get better at dealing with adversity

It’s easy to get frustrated when problems seem to come thick and fast and existing solutions or methods don’t work. Adversity is something all of us will face at some point in our personal and professional lives but there are ways you can become more able to handle problems when they arise .

A strong suite of creative thinking skills is an important aspect of how we can build resilience and be more flexible when adapting or creating change. By exploring alternative ways of thinking, you’ll be better prepared to face adversity more openly and find alternative ways to resolve challenges in whatever context they emerge.

Creative thinkers are valuable employees at organizations of any size. Whether it’s championing innovation, creating change in policy, or finding better ways to collaborate, people who can effectively solve problems and leverage their creative thinking skills are better positioned for success at work.

Consider how you might plug your skills gap and boost your CV by developing your creative skillset and you won’t just be more successful – you’ll be happier and more engaged at work too! 

Whatever your background or role, you are capable of thinking creatively and bringing creativity into your life.

What are creative thinking skills? 

Creative thinking skills are the methods or approaches you might use when trying to solve a problem differently and explore a fresh perspective. While some of these skills might come naturally to you, others might need a more considered, purposeful approach.

For example, you might be a natural visual thinker who is great at presenting and interpreting visual information but you might not be so good at freely experimenting or creating space for reflection. In this case, you might try some brainstorming exercises to loosen up your experimentation muscles or create scheduled time for reflection in your working routine.

While creative professions like artists, writers, or designers may see more obvious uses for creative thinking skills, all professions can benefit from developing and deploying creative thinking . If you find yourself having difficulty at work or in need of inspiration or motivation, finding space to build on your creative skillset is a way to not only move forward but have fun while doing so.

If you think you’re not creative or have no creative thinking skills, we’re here to tell you that whatever your background or role, you are capable of thinking creatively and bringing creativity into your life : you might just need a little push or to reframe how you think about creativity!

Save time planning your next creative workshop

Examples of creative thinking skills (and how to use them) 

Creative thinking skills come in all shapes and sizes, ranging from things like abstract thinking and storytelling to finding ways to radically plan projects or recognize organizational patterns .

In this section, we’ll explore each of the example creative skills below and talk about how you might use them in your personal and professional practice. We’ll also point out some things to watch out for where appropriate so you can make the most out of your new creative skills and avoid potential setbacks.

We’ll also include a method from the SessionLab library that will help you practice and explore each skill, whether alone or with others .

Feel free to read and explore the creative thinking skill which feels most interesting or applicable to you and come back and experiment with others in the future!  

Some example creative thinking skills include:

Experimentation

Open-mindedness, lateral thinking.

• Pattern recognition   

Deep and active listening

Challenging norms, lean organization, simplification, radical planning.

• Collaborative thinking

Data collection

• Interpretation and analysis

Interdisciplinary thinking

Frameworks and rulesets, micro and macro thinking, visual thinking, abstract thinking, storytelling.

Note that this list is not exhaustive, and there are many more ways of thinking creatively – try to see these creative skills as a jumping-off point for seeing things differently and exploring creative thinking at work . 

Let’s get started!

A core creative skill is the ability to experiment and try new things, whether that’s in your personal practice, in a closed environment, or even in the field. It can be easy to fall short of implementing new ideas or following through with creative projects because critical judgment or overthinking gets in the way . A good experimenter is a self-starter who makes informed decisions to kickstart projects and test hypotheses. 

Think of a painter who throws paint at a canvas and introduces new materials without overthinking or being self-critical. While not everything they try will be perfect, that’s the point – not every experiment needs to be successful in order to teach you something useful. By experimenting, you can try things that might prove useful or will lead you towards new solutions and better ideas. Remember that the act of experimentation is generative and often fun so be sure to give it a try!

One thing to watch out for is being sure to effectively capture the results of your experiments and to continue developing and iterating on the results. Experimentation is a great place to start, but remember that it is part of a larger process. Without effective documentation, you might not trace what delivered the best results and be unable to reproduce the outcomes. Experimentation is a great example of why creative freedom should be paired with a strong process in order to be at its best. 

Four-Step Sketch   #design sprint   #innovation   #idea generation   #remote-friendly   The four-step sketch is an exercise that helps people to create well-formed concepts through a structured process that includes: Review key information Start design work on paper,  Consider multiple variations , Create a detailed solution . This exercise is preceded by a set of other activities allowing the group to clarify the challenge they want to solve. See how the Four Step Sketch exercise fits into a Design Sprint

Four-Step Sketch is a great method for promoting experimentation. By following a process that enables quick brainstorming before development, you can help build an experimental mindset that also generates results.

Open-mindedness is a critical element of creativity and one of the best creative thinking skills you can try to build if you’re new to the practice. Being open-minded means being receptive to new ideas, different ways of thinking, and perspectives which are not your own. It means not closing down conversations or ideas prematurely and trying to actively explore what is presented to you.

Imagine that a colleague comes up with an idea that is so far out of the status quo it seems off-the-wall and bizarre. Being open-minded means actively engaging with what is presented and to refrain from forming judgments before first understanding where your colleague is coming from .

Your colleagues’ initial idea might not be perfect, but being open-minded and truly attempting to understand their perspective means you can create dialogue, foster creativity, and move forward as a team. 

Being open-minded doesn’t mean accepting every new idea and agreeing wholesale with every different opinion. While you should always try to be open and receptive to new ideas and other perspectives, you should also critically appraise and engage with them as part of a larger creative process. Don’t be so open-minded you have no strong opinions of your own!

Heard, Seen, Respected (HSR)   #issue analysis   #empathy   #communication   #liberating structures   #remote-friendly   You can foster the empathetic capacity of participants to “walk in the shoes” of others. Many situations do not have immediate answers or clear resolutions. Recognizing these situations and responding with empathy can improve the “cultural climate” and build trust among group members. HSR helps individuals learn to respond in ways that do not overpromise or overcontrol. It helps members of a group notice unwanted patterns and work together on shifting to more productive interactions. Participants experience the practice of more compassion and the benefits it engenders.

Open-mindedness is particularly useful when it comes to meaningfully communicating with others. Whether its developing the ability to walk in the shoes of someone else or building empathy and listening skills, Heard, Seen, Respected is a great method to try when learning to be more open-minded.

Lateral thinking is a prime example of how we can creatively solve real-world problems in a measurable and easy-to-understand manner. Deploying lateral thinking means using reasoning or non-traditional logic to find an indirect or out-of-the-box approach to solving a problem. 

A simple example might be a challenge like: we need to increase revenue. Traditional thinking might mean considering hiring new salespeople to try and get more direct sales. A lateral approach might mean engaging more with current customers to reduce churn, working with external partners to get new leads, working to get sponsorship, piloting an affiliate scheme or any number of new ways to solve the existing problem.

Broadly speaking, lateral thinking often means stepping back and considering solutions or approaches outside of the immediately obvious.

One potential danger with lateral thinking is spending time to create new solutions to problems that don’t need them. Not every problem needs to be solved laterally and the best solution might actually be the most straightforward. Be sure to tap into existing knowledge and appraise a problem before trying something radical to avoid wasted time or frustration!  

The Creativity Dice   #creativity   #problem solving   #thiagi   #issue analysis   Too much linear thinking is hazardous to creative problem solving. To be creative, you should approach the problem (or the opportunity) from different points of view. You should leave a thought hanging in mid-air and move to another. This skipping around prevents premature closure and lets your brain incubate one line of thought while you consciously pursue another.

Developing your lateral thinking skills comes more naturally to some than others. The Creativity Dice is a great method for getting out of linear thinking habits and moving into different ways of thinking.

Pattern recognition 

Pattern recognition is the ability to recognise existing or emerging patterns and make connections based on the patterns you have discerned . While pattern recognition goes back to our prehistoric roots, being able to spot patterns outside of the ordinary and consider what may not be immediately obvious is a vital creative thinking skill for today. 

Consider how meetings between some members of a team might often end in conflict. While it might first seem that these two people just can’t get along, it might actually be that certain emotional triggers are being tripped or the format of the conversation isn’t working. Looking beyond your initial impressions and from a new perspective might let you find a repeating pattern that isn’t immediately obvious.

When trying to spot patterns, try to be mindful of existing biases so you avoid bending what is happening to fit a pattern you might be expecting. Be sure to interpret all data fairly and honestly, even if you believe a pattern is already forming. 

Affinity Map   #idea generation   #gamestorming   Most of us are familiar with brainstorming—a method by which a group generates as many ideas around a topic as possible in a limited amount of time. Brainstorming works to get a high quantity of information on the table. But it begs the follow-up question of how to gather meaning from all the data. Using a simple Affinity Diagram technique can help us discover embedded patterns (and sometimes break old patterns) of thinking by sorting and clustering language-based information into relationships. It can also give us a sense of where most people’s thinking is focused

Pattern recognition is a skill that benefits from thoughtful practice. Try starting with a deliberate pattern-finding process like Affinity Map to build the ability to see patterns where they might not first be obvious.

While it might not seem like it at first, being a good listener is a creative thinking skill. It asks that a person not only try to understand what is being said but also to engage with the why and how of the conversation in order to reframe prior thinking and see things from a new perspective.

Deep listening or active listening is not only hearing the words that someone is saying but actively seeking to interpret their intent, understand their position, and create a positive space for further conversation. Not only does this create a deeper conversation for both parties, but this act of engagement and understanding leads to more creative and dynamic results too. 

Think of a workplace grievance that one person might have against another. Without actively listening and trying to understand the core issues from the perspective of everyone involved, you might not only fail to solve the issue but actually make staff feel less heard and valued too.

By employing this creative thinking skill in such a conversation you can see things more clearly and find a way to creatively satisfy the needs of everyone involved. 

Active Listening   #hyperisland   #skills   #active listening   #remote-friendly   This activity supports participants to reflect on a question and generate their own solutions using simple principles of active listening and peer coaching. It’s an excellent introduction to active listening but can also be used with groups that are already familiar with it. Participants work in groups of three and take turns being: “the subject”, the listener, and the observer.

Trying to be more present in conversations is a great place to begin building your deep listening and active listening skills . Want to supercharge the process as a group? Try a role-play activity like Active Listening to more thoughtfully see and reflect on how important this skill can be.

Not all established working practices are the best way of doing things. People who practice this creative thinking skill are likely to question the status quo in search of something new which can deliver meaningful change. While any challenge to the established order needs to be conducted respectfully and thoughtfully, thinking of how to go beyond the norm is how innovation occurs and where creative thinkers excel.

When trying to practice this skill, be prepared to question existing methods and frameworks and ask if there might be a better way outside of the limits of the current system. 

As with lateral thinking, it’s important to recognize that not everything is a problem that needs to be solved and so you may need to be selective in which norms should be challenged – otherwise, you may never make it out of the front door!

Additionally, challenging the established order often means questioning the work someone else has already done. While this is a necessary part of growth, it should always be done constructively and respectfully.  

W³ – What, So What, Now What?   #issue analysis   #innovation   #liberating structures   You can help groups reflect on a shared experience in a way that builds understanding and spurs coordinated action while avoiding unproductive conflict. It is possible for every voice to be heard while simultaneously sifting for insights and shaping new direction. Progressing in stages makes this practical—from collecting facts about What Happened to making sense of these facts with So What and finally to what actions logically follow with Now What . The shared progression eliminates most of the misunderstandings that otherwise fuel disagreements about what to do. Voila!

Challenging norms without a considered approach can be ineffective and potentially frustrating. Taking the time to build shared understanding and push in the same direction with What, So What, Now What? is a great way to explore how your existing process is or isn’t working and challenge norms productively.

Creative thinking doesn’t mean being disorganized or chaotic just because you have an abundance of ideas. In order to facilitate creative thinking, it’s important to stay organized and approach the process with the right framework, mindset, and space. As a creative thinking skill, lean organization means considering what you absolutely need to do in order to make things happen, versus what you don’t.

Think of how a large, multi-discipline team might go about organizing themselves for a big project. While it’s vital everyone is aligned and kept up to date, a traditional system of scheduled meetings might not be the most productive. Lean organization means considering the needs of the team, the project and thinking creatively about what you need to stay organized, and keeping unnecessary admin to a minimum.

Thinking creatively about organization is something all leaders should practice but any project can benefit from thinking through the process by which it will be accomplished. 

MoSCoW   #define intentions   #create   #design   #action   #remote-friendly   MoSCoW is a method that allows the team to prioritize the different features that they will work on. Features are then categorized into “Must have”, “Should have”, “Could have”, or “Would like but won‘t get”. To be used at the beginning of a timeslot (for example during Sprint planning) and when planning is needed.

Lean organization often means being honest and realistic about what is absolutely necessary versus nice to have. MoSCoW is an effective agile framework for planning work and also reframing your approach to organizing time, tasks and more!

Simplifying, presenting or decoding any information is a vital skill when working with others. In a creative thinking context, simplification is the act of seeing what is important about a task or piece of data and stripping away the extraneous parts to see things more clearly.

Some problems can feel unassailable because of their complexity or scale – simplification allows you to reconsider a problem in simple terms and reframe it in a way that means you can approach it productively. 

An example of using this creative thinking skill at work might be when presenting the results of a project to the rest of your organization. People working on other teams and in different disciplines could become disengaged if exposed to too many complex moving parts or it might simply be a waste of time to discuss every detail.

By simplifying a project into more succinct terms, you not only can help your group connect with the material swiftly but also boil a project down to its most important elements . This is a great way to creatively re-energize a project and identify where you can make an impact immediately. 

6 Words   #ufmcs   #red teaming   This tool is designed to help critical thinkers focus on a core idea by writing a short phrase summarizing their thoughts into a set number of words that are clear, concise, and accurate. This idea is based on a complete short story written by Ernest Hemingway: “For sale, baby shoes – never worn.” Six Words forces people to synthesize their ideas in a succinct and meaningful way, cutting away fluff and distilling the idea to its bare essence.

One way of practicing simplification is by summarising or condensing thoughts, ideas of stories into a more concise, compressed form . 6 Words is a method for cutting away extraneous material from ideas that engages creative thinking and reframing approachably – great for groups!

Any major project requires some measure of planning in order to succeed, especially when working with others. But are there times where overplanning or traditional working processes feel too slow or frustrating for the project at hand? This is where these creative thinking skills come in handy! Radical planning is a way of approaching project planning from an alternative angle in order to generate fast, effective results.  

When taking this planning approach, you will often shuffle the order of the normal planning process in order to create alternative outcomes and cut out elements you may not need. For example, with the backcasting workshop activity, the approach is to think of desired outcomes up to twenty years in the future and work backward to figure out how we can make small steps today.

You might also try planning with a mindset of what you and your team can each achieve immediately and in a more experimental fashion with an activity like 15% solutions . 

By approaching planning with a creative thinking mindset, you can surface ideas and plans which may not have come up with a more traditional planning process. Another great benefit is to question the normal manner in which your team or organisation approaches planning and can help your team find a method that works best for you!

Backcasting   #define intentions   #create   #design   #action   Backcasting is a method for planning the actions necessary to reach desired future goals. This method is often applied in a workshop format with stakeholders participating. To be used when a future goal (even if it is vague) has been identified.

Collaborative thinking 

Effective collaboration requires us to bring many different skills together, but consciously considering how to be a more effective collaborator is worth mentioning separately. When a creative thinker approaches collaboration, they will try to think of how to use alternative approaches to make the collaborative process more effective while also helping everyone on the team contribute and be heard.

An example is when it comes to getting work done in meetings – if the current process isn’t enabling everyone to collaborate effectively, you might employ creative thinking to try finding an alternative format, consider working asynchronously, or timeboxing parts of your agenda.

The best collaborators also find ways to champion the work of others and create a safe space for everyone to contribute – it might not be enough to assume collaboration will be accomplished when you get people in a room.

Employing this creative thinking skill can make all the difference when it comes to job satisfaction, interpersonal relationships and group outcomes too! Try approaching your collaborative projects more mindfully and see how it changes things for you!

Marshmallow challenge with debriefing   #teamwork   #team   #leadership   #collaboration   In eighteen minutes, teams must build the tallest free-standing structure out of 20 sticks of spaghetti, one yard of tape, one yard of string, and one marshmallow. The marshmallow needs to be on top. The Marshmallow Challenge was developed by Tom Wujec, who has done the activity with hundreds of groups around the world. Visit the Marshmallow Challenge website for more information. This version has an extra debriefing question added with sample questions focusing on roles within the team.

Working together on a task as a team is an effective way of kickstarting collaborative thinking, especially if you approach the task mindfully . The Marshamllow Challenge with debriefing is a proven method for engaging teamwork and by adding reflection time afterward, your group can share and build on what they learned.

Collecting data might seem like a solely analytical skill, but it is another area where creative thinking can lead to productive, unexpected and transformative results. Approaching the data collection process creatively might mean trying new techniques or sources, or simply reconsidering the how and why of your data collection processes.  

Imagine you are running a survey to measure customer happiness. You might try asking traditional survey questions, but find that your response rate is low and furthermore, your approach might be invasive and actively decrease happiness too!

If you were to approach this problem creatively, you might find that using a simplified form, asking for feedback at a different point in the customer journey, or utilizing an alternative measurement scheme delivers the data you are looking for. In many cases, thinking about the questions you are asking from a new point of view is what unlocks a better data collection process.

The key to this creative thinking skill is to try looking at the data collection process from a new, preferably customer-centric perspective while also considering why and how you are collecting data. You will likely find that by asking for input from your customers more creatively, you create space for more creative responses too!

3 Question Mingle   #hyperisland   #team   #get-to-know   An activity to support a group to get to know each other through a set of questions that they create themselves. The activity gets participants moving around and meeting each other one-on-one. It’s useful in the early stages of team development and/or for groups to reconnect with each other after a period of time apart.

3 Question Mingle is a get to know you activity that does double duty in demonstrating the power of approaching data collection creatively. By creating their own questions, a group can really think about what they want to know, how they ask questions, and how the results differ. Be sure to give it a try!

Interpretation and analysis

Interpretation skills can be varied though in a creative thinking context it means being able to successfully analyze an idea, solution, dataset, or conversation and draw effective conclusions. Great interpreters are people with a desire to listen, understand, and dig deeper in order to make their interpretation fully realised.

One of the ways creative thinking can improve interpretation is in helping us challenge assumptions or initial readings of data in order to consider other possible interpretations and perspectives.

Say your product is having a problem with losing lots of new customers shortly after signing up. You do a survey and people say that they leave because the product isn’t useful to them. Your initial interpretation of that data might be that you’re not the right fit for these customers or that the product needs new features.

If you were to apply creative thinking to the interpretation of this data, you might conduct further research and see that the product is fine, but people didn’t find the right features for them and that your onboarding process needs to be improved.

The key here is interpreting the data from various perspectives and then correlating that with other sources to form an accurate and representative interpretation, rather than going with your initial assumption . By following this process, you might also find that the way you are collecting data is flawed (perhaps not asking the right questions) or that more research and data collection is needed.

So long as you are sure to have data points and analysis to back up your findings, it pays to explore alternative interpretations so you can avoid bias and find the most accurate takeaways . 

Fishbone diagram   #frame insights   #create   #design   #issue analysis   Fishbone diagrams show the causes of a specific event.

Effective interpretation and analysis isn’t possible without a thorough exploration of the problem or topic at hand. Fishbone Diagram is a simple method for not only surfacing insights but framing them in a way that allows for proper and multi-perspective analysis.

Einstein is quoted as saying, “We cannot solve our problems with the same thinking we used when we created them.” In this mold, sometimes the best ideas and solutions come from fields and disciplines outside of our own. By considering how someone with a different skillset to your own would solve a problem or deploy solutions, you can often find ideas and techniques you may never have considered. 

Consider being tasked with improving employee happiness. A social media manager with a background in illustration and events management would likely try a very different approach to a sales manager who is used to a culture of incentives and bonuses. If you were trying to develop a new product, think of how a developer would approach deciding on key features versus an academic or a customer success manager? 

The important thing here is to try and use the perspective, skill set , and approach of another field or discipline to first consider and then solve a problem more fully . Where possible, try and include people from other disciplines in the process and try to avoid making assumptions.

As with all creative thinking skills, being open-minded and sourcing the expertise and opinions of others where necessary is vital when creating true innovation.

Mash-Up Innovation   #hyperisland   #innovation   #idea generation   Mash-ups is a collaborative idea generation method in which participants come up with innovative concepts by combining different elements together. In a first step, participants brainstorm around different areas, such as technologies, human needs, and existing services. In a second step, they rapidly combine elements from those areas to create new, fun and innovative concepts. Mash-ups demonstrates how fast and easy it can be to come up with innovative ideas.

Interdisciplinary thinking isn’t just for radical academics. By combining ideas from disparate fields in a fast, fun manner, Mash-Up Innovation is great for building creative thinking skills and generating results in one fell swoop!

All creative thinking skills are about reframing things in a new way of finding alternative approaches. This can often mean abandoning an existing framework and thinking outside of the box. That said , another way of applying creative thinking is by bringing rulesets, constraints, or frameworks to your approach in order to trigger deeper creative work and tap into a problem-solving mindset . 

Consider a simple task like trying to generate more customers. With free reign, there are innumerable ways to accomplish this. But what happens if you create a rule like, we cannot spend any money, or, these must be driven by social media alone. In order to accomplish your goal under these conditions, you must think more creatively and deeply, deploying more concentrated problem-solving skills than if you could try any approach you wanted. 

Alternatively, you might approach a problem with a framework that forces you to think under specific circumstances or with a rigid set of steps. Six thinking hats is a great workshop activity that asks participants to frame and reframe a problem from six different angles. While it might first seem counterintuitive, the use of rules or frameworks can create fertile ground for creative thinking and lead to more realized solutions!

The Six Thinking Hats   #creative thinking   #meeting facilitation   #problem solving   #issue resolution   #idea generation   #conflict resolution   The Six Thinking Hats are used by individuals and groups to separate out conflicting styles of thinking. They enable and encourage a group of people to think constructively together in exploring and implementing change, rather than using argument to fight over who is right and who is wrong.

Not all problems are created equal. Depending on how much it directly affects you, you might see a given problem as being more or less important than your colleagues, leading to a different response and approach to solving the problem. This creative thinking skill is all about being able to switch between seeing the bigger picture while also considering how something might manifest on a smaller scale.

Think of how frustrating it can be when an executive team makes sweeping changes that affect frontline staff in a way they might not have anticipated. Micro and macro thinking means seeing both problems and potential solutions from multiple perspectives and adjusting accordingly. 

Another key aspect of applying this approach is knowing the limits of your own knowledge and involving stakeholders from all levels of an organization to inform your ideation and problem-solving process.

If you’ve never worked in support and don’t regularly talk to your support team, you might not understand how a change to helpdesk software could impact your team and your clients – remember that a big part of any change in perspective is doing the research and talking to who will be affected ! 

Stakeholder Round Robin Brainstorm   #idea generation   #brainstorming   #perspectives   #remote-friendly   #online   A divergent process to generate ideas and understanding from different perspectives.

Learning to practice micro and macro thinking often starts with first listening to and understanding the needs and perspectives of others . Especially those who have varied positions in relation to the problem, solutions, or organization you are working with. Stakeholder Round Robin Brainstorm is an effective method of surfacing insights and perspectives quickly and productively.

Of all the creative thinking skills on this list, visual thinking might be one you are most familiar with. Visual thinking is a method of processing, learning, and presenting information and concepts with visual assets such as images.

Visual thinking is often associated with creative thinking because of the consumption and creation of images at its heart. Don’t let this make you think you have to be able to draw in order to be a visual thinker.

Applying this creative thinking skill means being able to interpret visual information, present concepts in an often simple visual manner, and communicate in a way that is more universally understood.  Drawing stick people is actively encouraged!

Visual approaches to problem-solving can help foster shared understanding and help people be more succinct or creative in their ideas. Remember: if an idea is too complex to be put into pictures, perhaps it needs further refinement .

Imagie-ination   #idea generation   #gamestorming   Images have the ability to spark insights and to create new associations and possible connections. That is why pictures help generate new ideas, which is exactly the point of this exercise.

While you might be able to jump straight into direct applications of visual thinking, it can help to try an exercise where you and a group explore using images simply and engagingly. Imagie-ination helps unlock the power of visual thinking as a team while also helping generate ideas too!

Abstraction or abstract thinking is the art of taking things out of their normal context and presenting them in a radical new light . While most creative thinking skills utilise abstraction in some form, it’s worth noting that actively trying to take an idea from one context and place it in another is a creative approach all on its own.

Think of Pablo Picasso’s cubist portraits – by taking something as common as a human face and bringing abstraction to his process, he created something radically different and innovative. You can create a similar effect by recontextualizing ideas, concepts, and problems and by looking at them from different, perhaps even conflicting points of view.

Abstract thinking is often built on engaging with absurdities, paradoxes, and unexpected connections . As such, it can often be fun, wild and surprising, and is a great way to generate creative ideas even in those who might be resistant to other forms of creative thinking. Lean into the weird!

Forced Analogy   #divergent thinking   #zoom   #virtual   #remote-friendly   People compare something (e.g. themselves, their company, their team) to an object.  

Forced Analogy is a quick, fun activity you can use to promote abstract thinking. Comparing one thing to another seemingly unrelated thing asks for a creative approach to context and metaphor and can really unlock a groups divergent thinking process.

Telling stories or narrativizing a problem can help us not only see things differently but understand where we share common ground with others. Everybody tells stories – whether that’s explaining our employment history, telling colleagues about what happened at the weekend, or when creating user personas and journeys. 

Leverage this inclination to help people not only realize they are creative thinkers by nature but to help them share something of themselves too!

As a creative thinking skill, storytelling is about applying our natural proclivity for stories into new situations or thinking about how to reappraise or present material narratively . Think of the basic storytelling concept like the idea that all stories have a beginning, middle, and end – how might we bring this thinking to a tough challenge, a new product, or when solving a customer complaint?

You might even use storytelling tropes like the hero’s journey when exploring ideas or company conflicts. Whichever way you go, remember that stories are a universal element of culture and you have a rich lineage to dip into if you need a new perspective. 

Telling Our Stories   #hyperisland   #team   #teambuilding   To work effectively together team members need to build relations, show trust, and be open with each other. This method supports those things through a process of structured storytelling. Team members answer questions related to their childhood, young adulthood, and now; then weave them into a story to share with the rest of their team.

Telling Stories in a collaborative space is one of the best ways you can approach creative thinking through narrative . By doing this activity as a team, you can help a group see the benefit of applying storytelling approaches outside of more traditional forms.

How many times have you had a tough problem that you can’t seem to solve so you get frustrated and leave your desk. Then, when you’re on a walk, standing in the supermarket, or falling asleep, a solution seems to arrive out of thin air? Often, you’ll find that creating space to reflect on a problem is an effective way to find a way forward.

The trick with making reflective space work as a larger part of your working practice is knowing when to take time to reflect, building space into your regular schedule, and finding techniques that allow things to surface effectively.

This might mean going for a walk with the intention to be present in noticing the world around you and gaining insights that can help your situation. It might also mean remembering to take time to rest or simply read and give your brain something good to chew on.

I notice, I wonder   #design   #observation   #empathy   #issue analysis   Learn through careful observation. Observation and intuition are critical design tools. This exercise helps you leverage both. Find clues about the context you’re designing for that may be hidden in plain sight.

In a creative thinking context, reflection often means giving an idea time to unfurl and to resist the temptation to force it – by creating space to observe and reflect with I notice, I wonder you might see new ways of thinking emerge naturally.

How to use creative thinking skills at work? 

At SessionLab, we’ve found many of the above creative thinking skills helpful when finding better ways to collaborate , handle workplace challenges or generate new ideas . Here are just a few small examples of things we’ve done that have benefited from thinking creatively as a team.

Using creative thinking to facilitate a site redesign

Using creative thinking to improve team communication, using creative thinking to improve collaboration.

Remember that creative thinking needn’t be explosive or radical to be useful – a simple shift in mindset or perspective can be all you need to create meaningful and impactful change.

When we began working on a site-wide redesign, we had to deploy a large number of creative thinking skills to make the process smooth and effective.

When first determining how to approach the project and scope the work, we reviewed how we had worked together on large projects in the past. While we saw there was room to improve, finding the best way to proceed and make the changes we needed was no easy task.

Challenging the entire process from start to finish with a creative thinking mindset and trying to stay open to alternative methods where possible was what unlocked the process for us. By reconsidering how we were running meetings, sharing feedback, and collaborating, we were able to identify where we were going wrong and then try alternative approaches more freely.

When it came to implementing solutions, we were also sure to  stay open to experimentation while challenging our core assumptions of what would work and wouldn’t. This really helped us refine the working process and tailor it to our particular team and goals.

Another example came with finding a new approach when work stalled on a specific page. For our features page, we began by following the standard approach we had developed – writing the copy and structuring the page first before then following with illustrations and images.

In this case, our existing approach got us to an impasse : it felt difficult for our designer to be creative and find the best way to translate ideas into images if the copy had already been defined and the structure felt too rigid. What we decided to do was to reverse the workflow completely and allow the designer to create design elements before we wrote the copy and implemented too rigid a structure.  

Throughout the project, creative thinking allowed us to challenge whether the existing way we did something was the right one and gave us scope to experiment and be open when finding solutions. Not only did this help us solve the immediate problems as they arose but they helped us come up with a great new design too! 

Creative thinking can come in extremely handy when it comes to communicating. If one form of communication or working process isn’t working, approaching the discussion with a creative thinking mindset can help resolve the immediate issue and create lasting change in how we converse and work together too. 

Like many virtual teams, we faced the challenge of some meetings feeling unproductive . The issues ranged from overrunning, crosstalk, not everyone feeling heard or able to contribute, or getting lost in ancillary discussions that were not productive or necessary. In an online setting, it can be hard to keep everyone on track and for things to run smoothly without accidentally talking over one another or causing frustration. 

When it came to crosstalk, we wanted to avoid the frustration of interruption and disruption but also wanted to ensure people did not feel like they couldn’t contribute . Using the finger rules technique in a remote setting allowed people to easily show when they wanted to speak and what they wanted to discuss without disrupting the flow of the meeting.

We also found that the reason some daily meetings felt unproductive was because the meetings were for the purpose of daily updates and there didn’t always feel like there was a lot to say, thus leading to frustration or unproductive time being spent in these meetings.

In this example, we moved to a weekly format while also ensuring that we continue daily check-ins on Slack. This approach meant that we cut down on unnecessary meetings while still ensuring everyone’s needs were met .

This method is an example of creatively approaching a communication problem by thinking outside of the box and being prepared to challenge core assumptions . While we all wanted to stay informed, it really helped to reconsider the methods for staying informed and whether our current approach was the best way to achieve what we needed. It was also useful to reassess how we approached meeting agendas and goal-setting – follow the link for more on that if you’re having difficulty with unproductive meetings!

Remember that creative thinking needn’t be explosive or radical to be useful – a simple shift in mindset or perspective can be all you need to create meaningful and impactful change .

Remember that looking to others and being inspired by how they did things can be as transformative as trying to reinvent the wheel!

A final example is how we approached collaborating on creating the new design. While all projects at SessionLab feature collaboration between multiple parties, in this case we wanted to create space for everyone on the team to contribute.

We found that when trying to collectively brainstorm in a live, remote session, it became difficult for everyone to contribute and reflect on what was being shared by other members of the team effectively .

Some people had been able to prepare less than others, other people were less aware of all the circumstances of the project, or others were less able to switch gears during their working day. This led to some contributions being missed, a messier working process, and a feeling of being rushed – all of which lead to less effective outcomes than we might have hoped for.

In this case, we thought of how asynchronous work , reflection time, and some small process changes might help solve the problems we were running into. We wanted to be able to respond to what was being shared more effectively while also creating space for everyone to contribute in a way that was most productive for them.

Starting the brainstorming session in personal MURAL boards asynchronously and on our own time meant everyone was able to ideate at the time that was best for them and without any distractions . By then encouraging review and reflection on other people’s boards ahead of the main session, we were able to properly take in ideas and let them develop without feeling hurried.

This approach reduced the amount of time we actively spent working together in a meeting while improving the quality of the work . It helped people engage with the process, reduced potential frustration, and also meant we were more able to respond fully to the suggestions of others. This was a great example of how thinking creatively and learning from others can help create better outcomes and a more streamlined process. 

It’s also worth noting that reflecting on our conversation with Anja Svetina Nabergoj regarding asynchronous learning and finding inspiration there was part of what helped this process along. Remember that looking to others and being inspired by how they did things can be as transformative as trying to reinvent the wheel!

Creative workshops and meetings made easy

Whether you find that creative thinking doesn’t come naturally, if your skills need some attention, or even if you just want to try new ways of working, it can be difficult to know where to begin .

Thinking about the creative thinking skills above and considering which you might be missing or could benefit from purposeful attention is a great place to start, though there are also some concrete ways you can approach the process and improve your creative thinking abilities in a pinch. Let’s see how! 

Be present and aware of how you feel

Create space for new ideas, look to others for inspiration, throw yourself into new things, encourage creative thinking in others.

All skills get better with practice and creative thinking is no exception. Whether it’s active listening, experimentation or any other creative thinking style, it’s okay to not get it right the first time . The very act of being open to new approaches and perspectives is itself a way to improve your creative thinking skill set. However you try to implement creative thinking, know that exploration, iteration, and practice are fundamental parts of the process.

Try starting small and practice your creative thinking skills in your interpersonal relationships and collaborative projects. Take note of how it goes and try building up to larger and larger implementations of your creative thinking approaches. 

A key part of cultivating or improving any new skill is to be fully present and aware when utilizing that skill. Consider how a sculptor needs to be aware of their materials, how they handle the material and place them on the board in order to be truly successful. Being present in the moment is important for any collaborative process, but is an especially vital aspect of creative thinking.

If you find yourself frustrated, excited, engaged, or stuck, make a mental note of how you are feeling and consider how you might do things differently. Staying present and actively engaging with how a situation makes you feel before responding is one of the most effective ways of cultivating and improving your creative thinking – be sure to give it a go! 

As with many aspects of creativity, it’s not always effective to force it. Good ideas and finding new approaches can take time and an important part of the creative thinking process is creating space not only for reflection but to rest and allow things to surface. This might mean building more quiet, mindful time into your routine, reading and finding new inspiration, or simply learning to take a break. 

While this can be difficult to get into the habit of, it does get easier with time. Try blocking out reflective time in your calendar or letting others know that you are taking the time in order to make it stick and avoid interruptions. Reflective space is important and useful, and by treating it as such, you can help ensure it happens and doesn’t get discarded or forgotten about.

One of the biggest barriers to thinking creatively is simply not being open to what is in front of you. Whether it’s rushing to use an existing solution without investigating alternatives, failing to listen or be present when something new is being presented, or sticking with your existing assumptions, a failure to stay open and reserve judgment can kill creative thinking.

Try to stay open and apply creative thinking without pressure or being overly critical in order to improve those skills and let more creative approaches surface in the future. 

One of the best ways to find new perspectives and alternative ways of thinking is by looking to others. Whether it’s finding inspiration from other creative thinkers via conversation, reading and researching new sources, or simply listening and observing, looking outside of yourself is one of the most effective ways you can jolt your creative thinking. 

Try finding sources outside of your normal circles, whatever the medium. It can be very easy to get into creative bubbles that might unwittingly exclude new forms of thinking. By broadening your social, creative and critical circles , you can be exposed to all kinds of potentially inspiring or creatively engaging ways of thinking and doing.

It’s hard to create space and an opportunity for new ways of thinking if you stick to the same routines and activities. You’ll often find that trying new things and exposing yourself to new hobbies, skills and approaches can be massively engaging and exciting too.

An important aspect of creative thinking is applying the learnings from one discipline or approach to another. If a developer were to throw themselves into learning how to dance, they might learn something they can apply to their role as a developer.

An open and honest desire to explore new experiences in and outside of your working life is a vital ingredient in the creative thinking process. Try saying yes to doing new things wherever you can find them – being alive to possibility and engaging in the world is a great way of supercharging your creativity! 

Creativity is even better when shared. Whether it’s crowdsourcing new ideas, iterating together, or helping others build their creative thinking skills, sharing the experience is often a useful and generative process for all involved.

Try bringing a group together to explore thinking creatively together or run a workshop on developing creative thinking skills in the workplace. Not only will it help your participants with their own creative discovery, but it will also help you develop your own creative skills. 

Over to you

As facilitators and advocates of the power of workshops, we’re passionate about how creative thinking can improve many aspects of a group’s personal and working lives. At its heart, creative thinking is an empathic, generative act, and by bringing those concepts to the fore, we believe everyone can see better outcomes when solving problems, generating ideas or communicating with others. 

We hope we’ve given you some great examples of creative thinking at work and how you might discover and nurture your own creative thinking skills . That said, this list is by no means exhaustive and there are many more ways you might try thinking creatively. Think of this post as a jumping-off point for further exploration and creative development!

Do you have any concepts or approaches you’ve used to become a better creative thinker? Did you find any of the creative thinking methods above particularly helpful? We’d love to hear about your experience in the comments below!

Very nice information. Thanks for posting such an informative blog. Creative thinking is an unconventional thinking that looks at an issue from different perspectives. Innovative thinking is a thinking that converts / commercializes a creative idea into practical application.

The Fosbury Flop is a very good example of a creative idea and trend when we apply “the learnings from one discipline or approach [Engineering] to another [High Jump].”

thanks alot…very informative and thoroug

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Creative problem-solving is defined as a way to find solutions when conventional thinking has failed to come up with useful options. It encourages you to think about problems in new ways, or from different perspectives. It also allows you to think about solutions without necessarily fully defining the problem—an essential step in conventional problem-solving approaches.

It is therefore particularly helpful for big, intractable or complex problems, or times when you may get ‘stuck’ in definitions. However, techniques from creative problem-solving can also be useful in other circumstances. This page provides some information about the background and principles of creative problem-solving, and suggests some techniques you might try.

What Is Creative Problem-Solving?

Creative problem-solving is a term used for a model of problem-solving that does not follow a conventional approach.

Our page on Problem-Solving outlines the conventional approach, including identifying and structuring the problem, looking for possible solutions, making a decision, implementing it, and then seeking feedback.

Creative problem-solving takes a different approach. It does not require the problem to be precisely defined and structured before solutions can be identified. Instead, you simply need to understand the basic causes and issues that you are trying to address. This may be particularly helpful for large and complex problems, where groups can get bogged down in definitions, and never move onto ideas and solutions.

The origins of creative problem-solving

The concept of creative problem-solving was first developed by Alex Osborn in the 1940s.

Interestingly, Osborn was also allegedly the person who coined the term ‘brainstorming’. He and Sid Parnes developed the Osborn–Parnes Creative Problem-Solving Model. This is a relatively simple model, and other academics have developed it further more recently. The basic model is still widely used despite its age because of its sheer applicability.

Principles of Creative Problem-Solving

Most models of creative problem-solving use four key principles:

1. Balancing Divergent and Convergent Thinking

The key to creative problem-solving is understanding two key types of thinking: divergent and convergent thinking.

Divergent thinking is generating ideas, the more the better

It uses techniques such as brainstorming. It also involves looking at issues from different perspectives as a way to shake up your thinking.

You can find out more about divergent thinking in our page on Problem-solving: Investigating Ideas and Solutions . You may also find it helpful to visit our page on Brainstorming Techniques for some useful ways to generate ideas.

Convergent thinking is narrowing down those ideas to find a suitable solution.

It involves analysing and assessing ideas to see which ones may be most useful or suitable, or which may be most easily implemented. It may also require some testing of ideas through approaches such as prototyping or customer focus groups.

There is more about convergent thinking in our pages on the Creative Process and Idea Validation .

Good creative problem-solving needs both divergent and convergent thinking.

You need first to have lots of ideas, and then you need to evaluate them, and narrow them down, so that you can turn your ideas into a shortlist of genuinely practical possible solutions. It is certainly no good stopping at the first idea—but it is also unhelpful if you never implement any of your ideas because you simply don’t know where to start.

2. Reframe Problems as Questions

The second principle is to reframe problems as questions (see box).

Examples of Reframing

Some examples of reframing problems include:

“Nobody wants to buy our products” becomes “How can we persuade customers to buy our products?”

“Staff don’t want to work here” becomes “How can we attract staff to this location?”

“Nobody wants to attend our events” becomes “How can we develop events that people will want to attend?”

In carrying out this process of reframing, you shift your focus away from barriers, towards how to address those obstacles.

This makes it easier to come up with ideas to solve the issues, and get past the barriers. All the issues in the box look much less tricky when framed as ‘ How can we...? ’ Effectively, this technique forces you to see everything as a solvable, and nothing as intractable.

3. Defer Judgement of Ideas

This is a key rule in any brainstorming session: defer judgement.

In other words, don’t be tempted to start to analyse your possible solutions immediately—either positively or negatively. Instead, keep going on the idea generation. This is because moving to judge and analyse uses a different part of your brain. You want to keep the creative side going for longer, and then apply logic later.

Balancing convergence and divergence?

This ‘suspending judgement’ process is a key example of balancing convergent and divergent thinking. Idea generation is divergent. Analysis and judgement is convergent. There is a time and place for both—but you cannot do them at the same time, and you need sufficient time to do each one in turn.

4. Use Positive Language and Thinking

The classic example of this is to ban the use of the phrase ‘No, but...’, and focus instead on ‘Yes, and...’

Why does this matter? Because using ‘Yes, and...’ encourages people to build on each other’s contributions, rather than rushing to judgement. There is also some evidence that using negative words (like ‘no’ and ‘but’) discourages creative thinking. Using more positive language encourages it.

Models of Creative Problem-Solving

Broadly speaking, most models of creative problem-solving have several phases, which usually include:

Clarifying the problem , which may need techniques like the ‘five whys’, an approach based on root cause analysis (you can find out more about this technique in our page on Brainstorming Techniques ).

Coming up with ideas to solve the problem , for example, by using brainstorming techniques, or other creative thinking techniques .

Developing those ideas into a solution , which includes narrowing down your full list of ideas into a shortlist, and carrying out some prototyping and other testing (our pages on Design Thinking and Idea Validation explain more about this part of the process).

Implementing the solution , which includes consideration of who will be responsible for this part of the process, and the practical steps that need to be taken. You may find our pages on Project Planning and Project Management are helpful here.

The original creative problem-solving model of Osborn and Parnes, and some of its later adaptations, used the terms ‘clarify, ideate, develop, implement’. The Center for Creative Learning uses a three-phase approach of ‘understanding the challenge, generating ideas, and preparing for action’. This therefore combines ‘developing the ideas’ and ‘implementing the solution’ into a single ‘preparing for action’.

A Final Thought: Does the Precise Model Matter?

In creative problem-solving, the issue is probably not the precise terms that you use to describe each phase.

Instead, it is about finding a process that will help you to understand your problem better, come up with ideas, and then narrow down those ideas and find a way of implementing your chosen solution. Separating convergent and divergent thinking (also known as ‘not rushing to judge’) is probably the most important part of this because it allows sufficient time for the creative process to occur.

Continue to: Strategic Thinking Skills Creative Thinking Skills Self-Assessment

See also: Innovation Skills Decision Making Understanding Design Thinking

Creative Thinking Definition

Creative thinking examples, why is creative thinking important, how to include creative thinking skills in a job application, how to build creativity, what is creative thinking definition and examples.

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Table of Contents

Creative thinking is the ability to come up with unique, original solutions. Also known as creative problem-solving, creative thinking is a valuable and marketable soft skill in a wide variety of careers. Here’s what you need to know about creative thinking at work and how to use it to land a job. 

Creative thinking is all about developing innovative solutions to problems. Creative thinkers brainstorm not only a large number of ideas but also a variety and range of them. In the workplace, creative thinking is highly valuable because employers look to hire innovative employees who can help them solve the company’s problems.

So, what does creative thinking in the workplace look like? First, a creative person brainstorms their ideas, then they’ll experiment with them. They look at ideas from multiple perspectives and examine how their solutions fit into the scope of what they’re working on. Creative thinkers aren’t afraid to take risks and try new ideas. In fact, this ability to develop, test, and implement original solutions makes them a valuable asset to just about any workplace. 

Creative thinking in the workplace might look like:

• Holding an interactive brainstorm to gather initial thoughts on a project
• Evaluating a current process and offering suggestions on how to improve it
• Researching other ways to market a product and leading experiments on new marketing channels
• Developing an innovative way to reach out to prospective clients
• Identifying a unique opportunity to promote the company brand and developing a strategy to do so
• Discovering a new way to measure a product initiative’s success and using learnings to iterate on the next version

Finding patterns in a company’s revenue growth and using data trends to strategize a new sales plan  

Creative thinking includes the process of innovative problem-solving — from analyzing the facts to brainstorming to working with others. Creative thinking examples include analytical skills, innovation, and collaboration.

Analytical Skills

Analytical skills are problem-solving skills that help you sort through facts, data, and information to develop rational solutions. These skills aid you in the first part of the creative thinking process as you brainstorm and start to generate ideas. 

Analytical skills include:

• Data analysis
• Forecasting
• Interpreting
• Communication

Innovation is the ability to come up with something new; however, you don’t need to develop the first flying car to be an innovative thinker. “Something new” at work might mean a method you haven’t tried before or experimenting with an unfamiliar process. Innovators in the workplace aren’t afraid to step away from tradition and explore something original, even if it might fail. 

Innovation skills include:

• Risk-taking
• Brainstorming
• Critical thinking

Collaboration

Creative thinking doesn’t have to happen alone; you might have your most creative ideas when bouncing your work off others. Collaboration skills ensure you consider multiple perspectives and ways of thinking when you develop and refine ideas.

Collaboration skills include:

• Written and verbal communication
• Active listening
• Inclusivity

A soft skill like creative thinking will always be valuable to employers, whether you’re looking for a marketing job or trying to land a career in finance . Employers need employees who can develop and experiment with new ideas to help them solve complex problems. 

“Many employers seek candidates that are analytical and outside-the-box thinkers which are iterations of creative thinking skills,” says Alejandra Garcia, manager, alumni college and career success at Code2College and Forage content development partner. “Thus, creative thinking, creative problem solving, innovative thinking, and analytical skills are all valuable in the current workplace — these skills are especially important in our ever-changing workplaces with new emerging technologies.”

The data supports this idea, too. According to the World Economic Forum’s 2023 Future of Jobs report , creative thinking is the second most important skill for workers in 2023, preceded only by analytical skills. Other top skills include soft skills like resilience, flexibility and agility, motivation and self-awareness, and curiosity and lifelong learning .

“The ability to navigate new challenges quickly can benefit any workplace!” Laura Fontenot, resume writing expert, ACRW, and CPRW, says. “The current world of work is fast-paced, technically driven, and constantly changing. Being intuitive, creative, driven, and a problem solver are key.”

If creative thinking is one of the top soft skills employers look for, how do you show you have it in a job application? The key is to prove these skills through examples of how you’ve used them rather than just naming them.

On a Resume

While creative thinking is a skill employers might look for, you don’t necessarily need to write “creative thinking” on your resume to show you have this skill. Instead, it’s better to demonstrate how you’ve used creative thinking skills to drive results.

“Think of your best mental strengths,” says Fontenot. “Are you a great problem solver? Do you understand how to phrase things differently? Can you learn a new skill quickly? Those questions can help you find great words for the resume . Consider adding things like problem-solving, intuition, collaboration, fast learner, organized, or communication.”

Log in to view and download a customizable resume template with examples of how to include creative thinking skills:

On Your Professional Profiles

You can show these skills outside of your resume in creative ways — including on your LinkedIn profile and website (if you have one!).

“Early professionals can make creative thinking a part of their professional brand by explicitly adding creative thinking or creative problem solving to their list of skills on their resumes and LinkedIn profiles — this will help with ATS optimizations,” Garcia advises. 

Yet beyond just listing this skill, Garcia adds that you can provide real proof of your creativity online, too.

“Consider adding projects or an online portfolio website link to your resume and LinkedIn where you can showcase projects you’ve worked on that demonstrate their problem-solving skills.”

In the Interview

In the interview , make sure you can describe your workflow and process for these projects or any other situation when you’ve used creative thinking. Elaborate how you brainstormed ideas, what range of ideas you had, how you tested and experimented, and how you decided on a final solution. 

It’s best to use the STAR method to structure your answers. This will ensure you clearly explain the situation and the results you brought by using your creative thinking skills.

>>MORE: Prepare to speak about your soft skills by practicing answers to commonly asked behavioral interview questions .

1. Put Yourself in a Box

Creative thinking is about “thinking outside the box,” but putting limitations on your problem-solving can help you think more freely and innovatively. For example, if someone tells you to make dinner, you may struggle to come up with a meal you don’t always cook. Yet if they ask you to make a hot dinner with three specific ingredients and two spices, you’ll more likely come up with something original. 

Putting yourself inside a box can help expand your thinking, whether that’s by telling yourself you need to include three charts in your presentation or giving yourself a strict word count for an article.

2. Switch up Your Routine

Routine can be a great productivity booster, but it also can get in the way of your creativity. So, switch up your routine for one project, day, or even an hour. This can be something as small as where you’re physically sitting when you do your work or something as big as your process for approaching projects. Challenging yourself to do something different will help you find creative ways to adapt to your new environment.

3. Challenge What’s Currently Working

Think about how you might expand or improve upon a current process. What would you do if you had more resources, whether that’s time, money, or another expert? What would you do if you had fewer resources? If this project was taking place at a different time of year? If the target audience was different? Imagining these different potential scenarios will force you to problem-solve and adjust for various (very possible!) circumstances. 

4. Find Inspiration

Creative thinking doesn’t happen in a bubble. It’s vital to ask for others’ opinions and ideas. Creative thinkers consider multiple perspectives and are curious about how others think. Ask your colleague about their work processes, whether it’s how they research for a client deliverable or how they approach meeting an external buyer. 

5. Ask for Feedback

The best way to improve a skill is to get feedback from others on how you’re using it — and you don’t need to set up a formal feedback session to do so. Instead, ask questions when you’re working with others about your work. Keep these questions open-ended and lead with curiosity instead of looking for a specific answer. What did they think of how you led the brainstorm? What would they have done differently? What strikes them about the final product? Keep an open mind and remember not to take the feedback personally. It’s an opportunity to grow, and growing those skills might just help you land your next job!

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5 Examples of Problem Solving Scenarios + ROLE PLAY SCRIPTS

Problem-solving is an essential skill in our daily lives. It enables us to analyze situations, identify challenges, and find suitable solutions. In this article, we’ll explore five real-life problem-solving scenarios from various areas, including business, education, and personal growth. By understanding these examples, you can develop your problem-solving abilities and effectively tackle challenges in your life.

Examples of Problem Solving Scenarios

Improving customer service scenario:.

A retail store is experiencing a decline in customer satisfaction, with clients complaining about slow service and unhelpful staff.

Solution : The store manager assembles a team to analyze customer feedback, identify key issues, and propose solutions. They implement a new training program focused on customer service skills, streamline the checkout process, and introduce an incentive system to motivate employees. As a result, customer satisfaction improves, and the store’s reputation is restored.

Enhancing Learning Outcomes Scenario:

A high school teacher notices that her students struggle with understanding complex concepts in her science class, leading to poor performance on tests.

Overcoming Procrastination Scenario:

An individual consistently procrastinates, leading to increased stress and reduced productivity.

Solution : The person identifies the root cause of their procrastination, such as fear of failure or lack of motivation. They establish clear goals and deadlines, break tasks into manageable steps, and use time management tools, like the Pomodoro Technique , to stay focused. By consistently applying these strategies, they successfully overcome procrastination and enhance their productivity.

Reducing Patient Wait Times Scenario:

Solution : The clinic’s management team conducts a thorough analysis of the appointment scheduling process and identifies bottlenecks. They implement a new appointment system, hire additional staff, and optimize the workflow to reduce wait times. As a result, patient satisfaction increases, and staff stress levels decrease.

Reducing Plastic Waste Scenario:

A local community is struggling with an excessive amount of plastic waste, causing environmental pollution and health concerns.

Solution : Community leaders organize a task force to address the issue. They implement a recycling program, educate residents about the environmental impact of plastic waste, and collaborate with local businesses to promote the use of eco-friendly packaging alternatives. These actions lead to a significant reduction in plastic waste and a cleaner, healthier community.

Conclusion : These five examples of problem-solving scenarios demonstrate how effective problem-solving strategies can lead to successful outcomes in various aspects of life. By learning from these scenarios, you can develop your problem-solving skills and become better equipped to face challenges in your personal and professional life. Remember to analyze situations carefully, identify the root causes, and implement solutions that address these issues for optimal results.

Role Play: Improving Customer Service in a Retail Store

Scenario : A retail store is experiencing a decline in customer satisfaction, with clients complaining about slow service and unhelpful staff.

Role Play Script:

Assistant Manager : I agree. We could also implement a new training program for our staff, focusing on customer service skills and techniques.

Sales Associate : (Smiling) Of course! I’d be happy to help. What product are you looking for?

Customer : That would be great! Thank you for your help.

More Examples of Problem Solving Scenarios on the next page…

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8 creative solutions to your most challenging problems

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What is problem-solving?

An 8 step approach to inside-out problem solving, other problem-solving tips, it’s time to tackle your problems.

I work with some of the most talented rising leaders in Silicon Valley. Like all of us, they face problems. Sometimes, they face them as leaders within their organizations, and sometimes they encounter them on a personal level.

The last decade has introduced many helpful frameworks for solving complex organizational challenges. But creatively, my coachees really want and need the skills to help them address challenges holistically, at work, and in life.

Fortunately, problem-solving is a skill people can develop over time.

In this article, we’ll explore the art and science of problem-solving, skills a good problem-solver should have, and eight steps to solve problems better.

Problem-solving involves defining some issue you need to address. From there, you find out what caused it and why. Then, you can generate a solution.

Being a strong problem-solver helps you identify the root cause of issues so you can fix them instead of applying band-aid solutions.

Good problem-solving also helps strengthen business and personal relationships . You’re able to come up with solutions that address the problem while benefiting everyone.

Also, the problem-solving process increases a solution's chances of working by reducing unknowns.

According to author and authority on visual thinking, Tom Wujec, “We intuitively know how to break down complex things into simple things and then bring them back together again.” By doing so, you can reduce the unknowns associated with a problem’s complexity.

Tom outlines an eight-step approach in his popular TED talk  that makes solving problems as straightforward as making toast (almost). All you need are drawing materials, collaborative colleagues, and a willingness to get granular.

The way Tom employs design thinking for solving complex business challenges is brilliant.

Yet, one ingredient that’s missing from his approach is inner work .

When you engage in the kind of internal work  that ignites clarity, creativity, and resilience , you’re bound to elevate your solution’s quality. That’s one reason I (and BetterUp) passionately endorse doing inner work, even at work. What we need are frameworks that apply to both business problems and personal challenges.

To bridge the gap between existing models and a new approach that focuses on priming the problem solver’s mindset before getting to the solutions, I sat down with our senior designer and product manager, Amy Aaron. Our goal was to develop a simple problem-solving framework that synthesizes the best of applied design thinking with evidence-based coaching.

We discovered early in our conversation a significant overlap between how high-powered design teams  approach problems and the strategies that psychologists and leadership coaches recommend for tackling challenges. These eight steps will help you find creative solutions to your most challenging problems, both personally and professionally.

However, let’s first go over a few skills one should have to be a strong problem-solver.

Problem-solving skills

Problem-solving itself is a skill. However, those involved in solving problems would be wise to learn other skills complementary to problem-solving .

Here are some key skills to have.

Small problems you experience frequently can often be solved with relative ease. You’ll have a standard method of approaching the issue.

However, you might not have procedures in place for larger or more novel problems. In this case, creativity comes into play.

Out-of-the-box thinking can generate excellent solutions  outside of those available to you. It pushes you to develop bolder approaches to thinking and doing. Creative thinking enables you to challenge current ideas and understand the urgency, relevance, and purpose of new solutions.

Decision-making

Part of problem-solving is generating multiple ideas for solutions. Then, you weigh their pros and cons.

At some point, however, you must choose a solution and move forward with it. Yet, with several alternatives and solutions to problems, one could struggle to choose.

Consequently, those involved in problem-solving must be decisive . They can’t be timid in picking a solution and trying it, or no one will ever solve the problem.

Even if a solution fails, you can confidently cross it off your list and move on knowing you were brave enough to try it.

Research abilities are essential to problem-solving. You must be able to dig deep into the problem and find out what’s causing it.

This could involve looking into things yourself and seeking answers from others. On the latter point, knowing how to ask the right questions will be invaluable.

Research skills are also necessary for finding solutions. You should be able to seek out more knowledgeable colleagues about possible solutions, but online research skills are a must as well. It’s important to search for a variety of recently published sources that reinforce and build upon each other, ranging from reflective articles written by leaders themselves to research and case studies highlighting companies more objectively.

Emotional intelligence

As we’ll get into later, you’ll need to work with several stakeholders (such as team members, consumers, and shareholders) to arrive at solutions to problems that benefit everyone.

Emotional intelligence is a vital skill to have. High emotional intelligence  helps you cooperate with others on finding and implementing solutions. It also aids in considering perspectives outside your own in case you’re biased toward your own idea.

For the same reason, emotional intelligence helps with compromise.

Persuasion is a more important skill than you might think in problem-solving. It is an influencing tactic  that enables others to frame and approach challenges from your perspective. At its core, persuasion encourages people to align their vision for problem-solving with yours.

Once you come up with a couple of solutions to problems, you must persuade your fellow teammates  that they’ll work. Additionally, you must persuade your boss, clients, or other stakeholders that your solution will fix the problem.

Effective methods of persuasion include forming a coalition with other team members who advocate your solution and collecting evidence in support of it. Evidence will help rationalize and legitimize your solution by grounding it in concrete examples that showcase its successful track record in the past.

When finding solutions to problems, persuasion is a better technique than power  for building agreement with other teammates. Attempting to use power to force people to accept a solution — especially when they believe they have a better solution — will backfire.

1. Define the (right) problem

How we frame a problem significantly influences our decision-making and behavior.

This first step is a classic, and I can’t emphasize it enough.

In design, you never kick off a project without articulating the problem. It’s the first step in any design cycle.

Individuals often come to coaches with a specific “problem” in mind. Through a coach, you can get a deeper understanding of the root cause versus the symptom.

In business, diagnosing the correct problems can be harder than solving them once defined. In psychology, countless studies show that how we frame a problem influences our decision-making and behavior. Psychologists call this the framing effect  for obvious reasons.

In practice: Make time for intentional inquiry upfront. Ask your team, “Are we solving the right problem?”

Leave space for dialogue. Try to talk with a trusted friend or coach, reflecting on the questions, “Is the problem really what I think is? What else could it be?” Whether on a team or as an individual, defining a problem is like, as Amy says, peeling back an onion’s layers and getting closer to the root cause each time.

2. Check your mindset

In addition to viewing the problem as an opportunity, try approaching it with curiosity.

This means viewing it objectively, without judgment. You must be in a state of mind where you’re prepared to be surprised and delighted by novel solutions that lie on the other side of this problem.

In practice: Try tuning up what in a mindfulness practice might be referred to as the “observing mind.”

When viewing a problem from an observer’s perspective, the goal is not to judge the situation (“Oh, this is a disaster!”), or solve it immediately (“I know what to do, and there is no time to waste!”). Rather, your aim is to be with it as it is, not as you want it to be (“Huh, this is interesting. Let me explore the details and understand further.”).

By putting yourself in an observing, curious state, you’ll likely find more space for a novel perspective. You’ll be an objective observer who's interested in learning more about the problem and how to solve it.

Of course, if you’re facing an urgent situation, this doesn’t mean you should lollygag. You can achieve this practice in a matter of minutes. Mindful moments, even in a setting of urgency like the Emergency Room, can significantly benefit your well-being  and mental fitness .

3. Empathize with the players

On a product team, the designer will interview all stakeholders early in the design cycle to empathize with each of their experiences. On an individual level, the stakeholder could mean your team, the buyer, and almost always, yourself.

That last one, empathizing with yourself, is a step many often overlook.

Renowned researcher Kristin Neff  defines self-empathy as self-compassion . Instead of being hard on ourselves for having a problem or not dealing with it effectively, self-compassion means treating ourselves as we might a best friend, in a manner that is encouraging and motivating.

In practice: Make a “thought experiment” to consider your problem from other perspectives. Start by writing a list of all those who are impacted by this challenge. Next, take one minute per stakeholder to visualize yourself in their shoes.

When you get to yourself, it’s no longer a leap to imagine yourself in your shoes. But it might be a leap to view yourself with compassion .

Try to get a sense of how you’re speaking to yourself about this challenge. If you notice you’re being less than encouraging, shift what psychologists call your “self-talk” to be more aligned with how you might talk to a best friend when you aim to encourage and motivate.

Note that this practice is simple but not easy. Do your best, and note your insights.

4. Connect with your purpose

According to psychologist and researcher Angela Duckworth, grit + purpose = success .

Logically, we’d work harder to move through a challenge when we can meaningfully answer the questions, “What’s the point?” and “Why does it matter?”

According to Deloitte’s Insights 2020 Global Marketing Trends Report, purpose-oriented companies report an average of 30% more innovation , not to mention 40% more workforce retention.

Knowing your purpose and connecting it to the problem at hand helps tie things together. It gives you a “why” for solving the problem in the first place, which can lead to more innovative solutions to problems like Deloitte found.

In practice: for actionable tips on how to hone purpose, check out our post and tip sheet on how to make stress work for you.

5. Generate ideas

Complex problems demand agile game plans and strategies . If there was one straightforward solution, you probably wouldn’t consider the problem complex.

Spending time generating ideas is a common activity in organizations (especially on creative teams), but individuals frequently overlook it. Often, a coach will spend part of a session supporting an individual to connect with their inner wisdom and generate a multitude of options they may not have considered.

In practice: It’s time to whiteboard! Gather around a whiteboard or grab a giant sheet of craft paper, and start jotting down potential solutions to the problem you defined.

Consider questions such as “What would I do if there were no monetary or time constraints?” or “What is the wackiest idea?” to get the juices flowing. Revisit the empathy  step above, and consider solutions that would solve the problem from each perspective.

Now, consider having your team members brainstorm individually, at least before you come together for group brainstorming.

Studies from the early 2000s have shown people generate more (and better) ideas  when brainstorming alone. This is likely due to the absence of judgment for out-of-the-box ideas, comfort exploring unconventional ideas, and a lack of being put on the spot.

6. Make small bets

Generating ideas isn’t simply an intellectual exercise. It sets you up to take action. Rather than ruminating, experiment and test the success of an idea by putting it into action.

However, what is a small bet?

Eric Barker, the author of the best-selling book Barking Up the Wrong Tree , defines it as “A small experiment that tests a theory. It’s just big enough to give you the answer you need but not so big that it wastes too much precious time, money, or resources.”

In practice: choose one or two possible solutions from your brainstorm in step five to test in a way that stretches but doesn’t overwhelm you, your team, or your resources. Choose progress over perfection. You can always improve your solutions later if necessary.

In the product world, we refer to this as MVP mode, or “minimum viable product,” a term popularized by the Lean Start-Up methodology  proposed by Eric Ries in 2013.

An MVP is a product with the bare minimum features to attract early adopters and gain feedback, but not so many features that it’s too expensive to create or redo after feedback.

In executive coaching , it’s common for a coach to encourage a leader to take on one new micro-action for a defined period to test efficacy, impact, and viability.

7. Get feedback/evaluate options

It’s essential to have a way to qualitatively or quantitatively assess the impact of your small bets.

As a leader in your organization, make sure you have a defined KPI to measure a solution’s effectiveness.

On an individual level, determine one measure through which you can assess whether or not your bet is effective. One example, which requires no complex assessment, is setting up a “self-report measure” that will show changes based on an established baseline.

For instance, if you’re working to increase your activity level, you may use the average number of steps calculated by week on your Fitbit or wellness app to assess your success and trajectory.

In evidence-based coaching , we use scientifically-developed assessments to track progress so we can regularly tweak an approach but also quickly recognize when an approach is working.

In practice: Determine your measure of success or KPI. If you’re torn between multiple choices, err on the side of simplicity. If you’re working with a coach, you can ask for their recommendations for how to track and assess progress.

8. Start again

It’s all about consistent learning and growth for high-functioning design teams, leaders, and peak performers. In this model, failure is good as long as you learn from it.

As John Foster Dulles, Former US Secretary of State, put it, “The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year.”

Prepare for the worst possible outcomes

Prepare for the worst possible outcome of each idea.

Of course, you aren’t hoping that your ideas crash and burn — and it’s fine to come up with out-of-the-box ideas that are risky — but you want to be prepared for the eventuality that your ideas don’t work.

Why? By doing " pre-mortem" planning , you can be better prepared to adjust your approach, to contain and mitigate risk, and to get more valuable learning out of the experiment.

As you generate ideas, think to yourself, “how could this decision possibly go wrong, and how bad would it be if it did?”

Consider it from multiple perspectives and write down all the possible ways things could go awry.

However, keep in mind that just because an idea has a drastic potential downside doesn’t mean it’s a bad idea. The downside might have a slim chance of happening — just be ready for it.

Document everything

It’s vital to document everything in your problem-solving process. That way, you’ll have written notes on various ideas to try in case one doesn’t solve the problem.

By documenting everything, you can also keep detailed notes about each solution. This will help you think through the details.

When brainstorming with colleagues, make sure everyone is writing every idea they come up with down on paper. Do this in conjunction with the whiteboard if possible.

At the same time, people can write down any thoughts that come to mind as others are talking or sharing their ideas.

For every idea, have everyone write down the details of each solution and their potential implications, too.

Give yourself a tighter deadline

Parkinson’s Law  says that work expands to fill the time allotted. In other words, if we give ourselves a week to do something, like solve a problem, it’ll take a week to accomplish that goal.

This phenomenon isn’t exactly scientific, but you may notice it throughout your life whenever you have a deadline.

Our tendency to procrastinate can cause it. Alternatively, we may fail to estimate how long something would take. That forces us to cram in a bunch of work last-minute.

Either way, use Parkinson’s Law to your advantage by giving yourself a shorter deadline to solve the problem. Doing so can force you to find a workable solution faster.

Solving problems effectively takes several skills and a relatively regimented process. Make sure you know your problem, consider your stakeholders, and connect the problem to your purpose before generating ideas.

Once you come up with a few ideas, implement them right away, and get feedback fast.

Following the above process should help you develop solutions to any problem you come across with confidence and optimism.

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Sarah Greenberg is a psychotherapist and board certified leadership coach focused on workplace mental health, wellbeing, and prevention. She currently serves as the senior leader of Clinical Design at BetterUp. Sarah’s whole person approach is informed by her M.Ed in Prevention Science from Harvard University, as well as an advanced degree in mind-body counseling. Her work is often featured in Forbes, Inc, Business Insider, Psychology Today, BBC, and Fast Company, among other publications.

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25 Creative Thinking Examples

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

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Creative thinking is a way of thinking that involves thinking out of the box to generate or, literally, create new and innovative ideas.

This form of thinking encompasses methods and techniques that facilitate idea generation and that diverge from conventional thought patterns. As such, it’s often used synonymously with divergent thinking .

Creative thinking tools range from brainstorming sessions and mind mapping to lateral thinking and visualization techniques. Each of these methods seeks to foster innovation and cultivate a culture of problem-solving beyond traditional boundaries.

Creative Thinking Examples

1. brainstorming.

Brainstorming is a technique for stimulating creative thoughts that involves idea generation in a group setting.

This method is designed to encourage team members to express their thoughts in a free-flowing, spur-of-the-moment manner, building upon each other’s ideas. One idea can spark another, creating a chain of insights.

Healthy brainstorming focuses on quantity over quality. The goal here isn’t just great ideas; it’s loads of ideas. Outstanding concepts often surface from a sea of suggestions.

As a result, criticism is off-limits during a brainstorming session. Every thought, no matter how outlandish, is warmly welcomed.

Brainstorming Example : A team might use a brainstorming session to generate potential solutions for a logistical issue. Off-the-wall suggestions might inspire realistic, efficient solutions.

2. Mind Mapping

Mind mapping is a graphical way to represent ideas and concepts, and their interrelationships, centering around a core subject.

Imagine it as a tree with many branches. The central idea questions the trunk, and the branches are the primary sub-ideas, following branches being the subdivisions, and so on.

Mind mapping’s visual approach helps to organize complex information, enabling efficient solution formations and decision making. It’s a powerful tool for note-taking, memory enhancement, and creative idea generation.

However, bear in mind, clarity and conciseness are key attitudes while crafting mind maps. Over-complication can muddle the simplicity of this creative thinking tool.

Mind Mapping Example : An entrepreneur may use a mind map to break down a business plan, visually representing areas like marketing, product development, and financial planning.

3. Analogical Thinking

Analogical thinking is the process of identifying a common similarity between two or more distinct objects or situations and using it to solve a problem at hand. Literally, you’re creating an analogy .

This method is like solving a puzzle piece by piece. The process involves matching different parts based on their similarities.

Analogical thinking allows people to apply familiar experiences to new, unfamiliar situations, which stimulates new ideas and insights.

However, a word of caution: overextending analogies can lead to incorrect conclusions, faulty heuristics, and fallacies. Make sure to keep the similarities and differences in perspective.

Analogical Thinking Example: A business facing budget allocation issues could use analogical thinking and look at how a household manages finances, utilizing that as a model for distributing the company’s resources.

4. Five Whys

The Five Whys technique is a problem-solving strategy that involves asking ‘Why’ five times, or as many times as needed, to identify and understand the underlying issue.

Envision peeling an onion. Each ‘Why’ removes a layer, exposing a deeper level of the problem.

This is a straightforward but effective method for coming up with new insights. It helps to avoid focusing on surface-level features and instead gets you down to the underlying root causes.

Five Whys Example: If a business is experiencing low revenues, asking “why” might reveal problems with marketing, which might lead to a lack of resources, and so on.

5. Three Ifs

The Three Ifs technique is about stimulating creativity through hypothetical ‘If’ scenarios.

Imagine what could happen if certain variables in the current scenario were altered. Postulate three ‘If’ statements, and explore possible outcomes, thereby developing fresh perspectives.

This technique fosters innovation and flexibility. It challenges people to break away from current limitations and imagine a different reality.

However, remember: not all solutions envisioned in hypothetical scenarios can be implemented in real life. Maintain a sense of realism.

Three Ifs Example: A product designer could use ‘If’ scenarios like ‘What if the product was half its size?’, ‘What if it doubled in functionality?’ or ‘What if it could be used in a totally different manner?’ to create innovative designs.

6. Blue Skies Thinking

Blue Skies Thinking is the act of thinking without any preconceived limits and boundaries.

It’s akin to daydreaming; there are no wrong answers. The sky’s the limit when it comes to ideation.

This technique facilitates out-of-the-box thinking and fosters radical innovation. With all constraints removed, truly transformative ideas can surface.

However, it’s critical to bear in mind: while this process provides great ideas, the real world’s feasibility and constraints need to be considered before implementation.

Blue Skies Thinking Example: In a startup brainstorming session for a new product design, Blue Skies Thinking would encourage participants to envision the most effective, cutting-edge product imaginable, without worrying about feasibility constraints like production cost or technology limitations initially.

7. Lateral Thinking

Lateral Thinking encourages unconventional approaches to problem-solving, often leading to innovative solutions.

Picture a maze; instead of going through it, lateral thinking will have you climb over it or bash through the walls.

By breaking free from traditional thinking patterns, lateral thinking facilitates the generation of creative solutions. It encourages you to look at problems from different perspectives.

Despite this, bear in mind: some lateral thinking ideas might seem ludicrous. It is essential to filter out the unrealistic ones while preserving the innovative spirit.

Lateral Thinking Example : An ad company facing difficulties catching consumer attention might use lateral thinking to come up with a unique, unexpected advertising strategy, straying from the typical marketing conventions to better engage viewers.

8. SCAMPER Technique

SCAMPER is a mnemonic that stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. It is a strategic method used to spark creativity in exploring potential improvements for existing products or processes.

Imagine a clay model; you mold, shape, and carve it to improve or adapt it to your interests.

The SCAMPER technique stimulates a broad array of ideas for product or process innovation. It gives you a structured way to think about potential improvements.

Although this tool is highly efficient, ensure it doesn’t confine your creativity. Blend it with other thinking styles for best results.

SCAMPER Technique Example: If a technology company wanted to innovate their popular device, they could use the SCAMPER technique. They might Substitute certain features, Combine it with another device, Adapt it for new users, Modify the design, and so on.

9. Role Playing

Role-playing is a method wherein individuals take on different personas to gain a fresh perspective on a situation or problem.

Imagine wearing somebody else’s shoes. By temporarily adopting another person’s role, you can gain fresh insights and viewpoints.

Role-playing can lead to empathetic understanding, improved communication, and innovative thinking. It helps examine situations through an additional lens.

But remember, it’s crucial to remain respectful and sensitive when engaging in role-playing. Misrepresentation and stereotyping need to be avoided.

Role-Playing Example: A team could employ role-playing to better understand customer needs and perspectives, with different team members taking on roles such as the customer, salesperson, and customer service representative.

10. Reverse Thinking

Reverse thinking, also known as backward thinking, is a problem-solving technique that involves thinking in a counter-intuitive or opposite way.

Consider the process of reverse engineering. This methodology pursues a backward trail from a known solution, venturing to identify the question related to it.

Reverse thinking offers a fresh perspective, encouraging you to step away from conventional logic. But, remember to keep realistic limitations in mind.

Reverse Thinking Example: If a company is struggling to increase its customer base, it could use reverse thinking and ask, “How could we lose all our customers?” By addressing the issues that would push customers away, the company can work on preventing these scenarios, therefore retaining and acquiring more customers.

11. Counterfactual Reasoning

Counterfactual reasoning entails considering alternative versions of events that have already occurred in order to plan for the future or understand the past in a new way.

Imagine looking at history through a lens of “what could have been.” By altering the facts of a past situation in your mind and exploring outcomes, you can gain insightful perspectives.

This helps in honing decision-making skills and planning for future contingencies. However, avoid dwelling excessively on the past, which can prevent forward movement.

Counterfactual Reasoning Example : A project manager could practice counterfactual reasoning by imagining how a project might have unfolded if they had made different leadership decisions, helping them to learn lessons for future projects.

12. Six Thinking Hats

The Six Thinking Hats method, devised by Edward de Bono, involves examining situations from six distinct perspectives represented by six colored hats.

It’s like watching a play from various seats to get the complete picture. Each hat symbolizes a unique mindset – Red for feelings, White for facts, Green for creativity, Yellow for benefits, Black for drawbacks, and Blue for process control.

This technique facilitates holistic thinking, unearths blind spots, and promotes comprehensive understanding. Yet, make sure you are fully attentive to each perspective to reap maximum benefits.

Six Thinking Hats Example: In a meeting, a team might don the “Yellow Hat” to focus exclusively on the potential benefits of a new project, before switching to the “Black Hat” to consider potential problems or risks.

13. Storyboarding

Storyboarding is a technique that visually narrates your ideas, breaking them down into sequences.

Picture it as creating a comic strip. Each box is a scene, illustrating a part of the narrative. Through writing your storyboard, you can be creative and playful in your story-making process.

Storyboarding can showcase a concept’s flow and feasibility, pointing out any structural gaps. They’re typically employed in video production, website design, business strategy planning, and more. Always remember, clarity is the key quality in this tool.

Storyboarding Example: In developing a new software user interface, a design team might create a storyboard showing how a user would navigate through each feature, allowing them to better visualize and enhance the user experience.

14. Morphological Analysis

Morphological Analysis is a creative problem-solving technique that involves breaking down complex problems into simpler parts and exploring various combinations to generate a wide range of possible solutions.

Consider it as solving a puzzle, where each piece represents a different element of the problem. By examining each piece and reassembling them in novel configurations, you create a wealth of potential solutions.

This promotes a deep understanding of the involved elements, their interactions, and potential impacts. Remember to ensure each solution is realistic and feasible.

Morphological Analysis Example: A manufacturer could use this technique when designing a new bike, breaking down the bike into different parts (frame, tires, gears, etc.) and evaluating alternative options for each, aiming to create the optimal combination.

15. Daydreaming

Daydreaming is the process of letting your mind wander freely and imaginatively, which may lead to innovative ideas.

Imagine yourself lounging on a cotton cloud. Your mind roams, exploring novel ideas and possibilities. Far from being non-productive, daydreaming can provide a departure from habitual ways of thinking and foster creativity.

Though this technique nurtures creativity by exploring alternative realities, it’s imperative to balance it with action-oriented activities for practical implementation of these ideas.

Daydreaming Example: An author experiencing writer’s block may resort to daydreaming, allowing their mind to roam freely through different scenarios and characters, eventually unearthing a breakthrough thought for their narrative.

16. Doodling and Sketching

Doodling and sketching involve spontaneously creating drawings or diagrams, often while brainstorming or contemplating ideas.

Imagine your thoughts flowing onto paper through the strokes of a pen. These spontaneous drawings can capture complex ideas and concepts in simple, visual forms.

These methods can provide a creative outlet, facilitating the synthesis and assimilation of new information. Nonetheless, do ensure the essence of ideas is not lost in the excitement of the doodling process.

Doodling and Sketching Example : A teacher might doodle while brainstorming lesson plans, using sketches to visually organize concepts and highlight connections between different topics.

17. Metaphorical Thinking

Metaphorical thinking involves understanding one concept in terms of another, providing novel insights and perspectives.

Picture metaphors as bridges, joining together seemingly unrelated concepts by illuminating their shared characteristics.

This technique fuels creativity by breaking traditional thought patterns and fostering the exploration of new connections. However, it’s important to choose metaphors that are relevant and appropriate to the situation to avoid confusion or misinterpretation.

Metaphorical Thinking Example: A coach could liken a sports team to a symphony orchestra, stressing each team member’s distinct role yet highlighting the importance of harmonious cooperation for success.

18. Cross-Pollination (merging ideas from different sources)

Cross-Pollination involves combining elements or ideas from different fields, disciplines or sources, leading to innovation and fresh perspectives.

Think of it as creating a fusion cuisine. You’re mixing ingredients from diverse culinary cultures to create a unique dining experience.

This method stimulates comprehensive thinking, bringing together heterogeneous viewpoints, fostering innovation, and combating tunnel vision. However, take care to integrate ideas in a way that maintains their original essence and value.

Cross-Pollination Example: A graphic designer might merge elements from architectural structures and natural landscapes to produce a unique piece of art with an interesting interplay of the natural and built environment.

19. Incubation (taking a break and letting the subconscious work)

Incubation in creativity involves giving your subconscious mind time to process and develop ideas without conscious effort.

Picture it as planting a seed and giving it time to grow. You’ve sown the idea in your mind, now let it mature and flourish.

Incubation allows for ideas to grow in depth and expansion. It also fosters connections between otherwise unrelated ideas. Remember, good thinking is often a blend of conscious effort and letting your mind wander.

Incubation Example: An advertising copywriter faced with a challenging campaign might step away from their desk to take a walk, coffee break, or even sleep on it, allowing their subconscious to generate fresh insights and connections.

20. Challenging Assumptions

Challenging assumptions involves questioning and testing the accepted beliefs, norms, or practices that constraint creative thinking.

Think of it as a detective examining every piece of evidence before drawing conclusions. It’s stepping back, reevaluating the status quo , and asking if there’s a better way.

This forces you to adopt a fresh perspective, often leading to more innovative and sustainable solutions. However, it’s important to challenge assumptions responsibly to avoid fostering an environment of contentious communication.

Challenging Assumptions Example : In business, a manager might challenge the assumption that employees must work nine-to-five hours, leading to the implementation of flexible scheduling that could increase productivity and job satisfaction.

21. Journaling

Journaling involves recording ideas, thoughts, and experiences in a personal or professional diary.

Imagine pouring your thoughts into a river of words. The act of journaling allows you to reflect on your ideas and emotions.

Journaling fosters clarity, helps you trace thought patterns, sparks creativity, and allows for emotional expression. However, remain mindful, strike a balance between personal reflection and incorporating constructive feedback from others.

Journaling Example: An entrepreneur might keep a journal of their experiences while founding a start-up, detailing the challenges, triumphs, and ideas, providing critical insights for future ventures.

22. Meditation and Mindfulness

Meditation and Mindfulness involve focusing your concentration and calming the mind to foster clarity and enhance the creative process.

Imagine a serene pond, undisturbed, reflecting everything with clarity. Just as the still pond renders clear reflections, a tranquil mind gives rise to clear thinking.

By reducing stress and enhancing focus, these techniques can increase receptivity to new ideas. However, remember to balance introspective practices like these with active problem solving and decision making.

Meditation and Mindfulness Example: A scriptwriter facing creative block might engage in mindfulness exercises, such as focusing on the breath or sensations, which could clear the mind and unblock the flow of creativity.

23. Dream Analysis

Dream analysis is a method of exploring the unconscious mind and its influence on our thoughts, using our dreams as the main source of information.

Think of it as diving into a world painted by your subconscious. By examining the elements of your dream, you can uncover surprising insights that aid the problem-solving process and enhance your creativity.

Dreams can offer a wealth of creative material and novel perspectives. However, it’s important to interpret them wisely, using them as a guide rather than a definitive answer.

Dream Analysis Example: A fashion designer might base a new clothing line on the extravagant garments and environments depicted in a dream, providing a unique inspiration for their collection.

24. SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

SWOT Analysis, used typically in strategic planning, is a logical framework that assists organizations in identifying their Strengths, Weaknesses, Opportunities, and Threats.

Imagine it as a compass, pointing you in the direction of suitable strategy. It helps in understanding your capabilities and surroundings, thus smoothening the strategy navigation.

The SWOT Analysis enhances decision-making by providing a comprehensive assessment of a situation. However, be on the lookout for biases that may influence the accuracy of your analysis.

SWOT Analysis Example : A restaurant manager might conduct a SWOT analysis to identify strengths such as excellent service, weaknesses like an outdated menu, opportunities including a booming local food scene, and threats such as increasing competition.

25. Visualization (using visuals to spark creativity)

Visual Thinking involves using images, diagrams, or visual metaphors to understand concepts and express ideas more effectively.

Imagine translating thoughts into doodles or diagrams on a whiteboard. By moving away from verbal communication and using visuals, you can communicate complicated data more compellingly.

Visual thinking fosters comprehensible presentations and stimulates creativity. However, ensure visuals are accessible and do not limit interpretation breadth.

Visual Thinking Example: A project team going through the project planning phase might use visual thinking to graphically represent timelines, dependencies, and milestones, ensuring clearer understanding and better engagement.

Employing creative thinking can lead to novel insights, innovative solutions, and improved decision-making. Sourcing from a wide range of disciplines, creative thinking methodologies encourage multifaceted perspectives, leading to enhanced effectiveness in addressing complex problems.

In an increasingly competitive world, the ability to think creatively is more critical than ever. It enables individuals to navigate the complexities of modern life and businesses to stay relevant in an evolving marketplace.

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 101 Class Group Name Ideas (for School Students)
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 19 Top Cognitive Psychology Theories (Explained)
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 119 Bloom’s Taxonomy Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ All 6 Levels of Understanding (on Bloom’s Taxonomy)

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10 Examples Of Creative Thinking In Everyday Life

Are you aware of how creative you are when you make certain decisions in everyday life? Right from choosing the next meal to planning your weekend, creative thinking is crucial to leading a happy life. Creative thinking is a process wherein an individual incorporates creativity, innovation, and the generation of unique ideas. Though this concept is widely used in the corporate world, your everyday life is no less than a challenging business environment. You have to plan your day, schedule your daily tasks, meet people, arrange meals and balance work, make decisions, and also be involved in social surroundings.

A creative person can always find alternative solutions to a problem. That’s what life requires you to do! When stuck in difficult situations, it is your creative thought process that decides the outcome. Most individuals always feel stuck because they do not find hidden opportunities in the circumstances. On the other hand, a creative mindset can lighten up celebrations and fix problems just with their quality of thought. 

In this post, we will talk about the various examples of creative thinking that can help an individual understand the various aspects where these are used in an everyday life. 

Creative thinking and its stages

Much different from creative intelligence , creative thinking is your thought process that can see the beauty of monsoon and it is also your thought process that can crib about waters disturbing the environment.

There is strong science behind world-class artists, innovators, and scientists. Humans do not automatically make wonders on a canvas. Creative thinking is a process-oriented skill that is acquired over a period of time. Check out how creative thinking abilities are developed in a step-by-step manner.

Stage 1: Preparation: Here, you need to acquire knowledge of the situation, analyze the pros and cons, and gather relevant information. This stage involves internal deep thinking and engaging with multiple ideas.

Stage 2: Incubation: In this stage, you are supposed to forget the idea or problem at hand while shifting your focus to some other project/work. This is specifically done to activate the subconscious mind where you’re partially involved in the idea.

Stage 3: Illumination Stage: As the name suggests, the illumination stage is when everything brightens in your mind and you find the solution to your problem. This is the moment of relief when all ideas come together and settle down at the desired result.

Stage 4: Evaluation:  In this stage, the entire thought process is evaluated from the beginning. It is rather a time of reflection and revisiting the core idea.

Stage 5: Verification:  Now that you have decided on the major parts of the idea and have things ready in hand, the Verification process begins. This stage involves the application of creative thinking to real-life situations.

Examples of creative thinking in everyday life 

The following examples stemming from daily life activities shall help us gain an insight into the process of creative thinking and how it can be used in unique avenues of life. 

1. Problem Solving 

Life brings new challenges that require you to think critically as well as creatively. Remember the time you were stuck waiting for a friend who is always late. Now, that’s when your creative thinking can help you communicate your concern to your friend without bothering your bond. Whether it is communicating your needs in a relationship or deciding the color of your room, creative thinking reduces stress. 

Certain small tasks in everyday life also require you to think out of the box. Let’s say you’re unable to lift a homemade plant to be placed on the balcony. With creative thinking, you could rather take the pot to the balcony and then start with adding soil and seeds thereby eliminating the burden of lifting it all the way!

2. Dressing Up 

You might not have noticed it until now, but dressing up involves creative thinking in our lives. With multiple outfits, you have managed to create a new look every day. Just like you cannot be eating the same food, you also cannot go on with the same dressing sense. A pinch of creative thinking makes a significant difference in your styling, personality, and aura.

Creative thinking helps you combine different outfits to create a new unique style. You can accessorize them and try new color combinations and that goes with the attire. Let’s say you’ve paired your formal shirt with a tie or scarf. Now, the same formal shirt can look fantastic if you pair it with different colored bottom wear and hairstyle. Such thinking boosts your confidence as you learn to restyle and end up saving money!

3. Communication within Social Circles 

You are bound to be caught in certain uncalled situations when interacting with people out there. Humans are truly different with distinct personality traits. It is not necessary that your views, opinions, and values match with the other person. What do you do then? Well, that’s where you should apply the skill of creative thinking. It helps you communicate your concern in a manner that’s respectful and appreciative.

Let’s take a practical example. You are invited to a party wherein your friend offers you a certain food dish out of love. You do not prefer that food dish. Here, instead of straightaway denying the offer, you can say, “Hey, we eat this often, let’s try that nice cuisine this time.” Such statements not only save you but also help you maintain the bond with your social circle.

4. Building Positive Attitude

Attitude is defined by the set of values an individual follows throughout life. However, an attitude can be highly significant when it is positive and empowering. Though it might be difficult to be positive at all times, creative thinking helps you do that. When you’re stuck in negative situations, your thinking helps you come out of it. That’s how it affects your attitude. You tend to become confident, high on self-esteem, and a role model for others.

Additionally, a person who can analyze situations and use a creative mind to solve problems tends to gain attention from others. This helps you receive attention from people thereby growing your network with varied individuals. 

5. Spending Time with Oneself 

Monotony and continuous work are both conclusive of boredom and fatigue. Thus, as social beings, your mind requires a sacred time and space that does not involve stress and allows it to relax and function at its own pace. 

It can be done through indulging in art, going out for a coffee by oneself, or even meditation. Thus, you tend to indulge in divergent thinking to figure out ways that can help you relax and bring out safely of the monotony of life. 

6. Cooking 

Just like working, you are also thoroughly involved in the cooking process. You cannot be eating similar cuisine or even drink the same fruit juices. Creative thinking helps you come up with different recipes with ordinary ingredients. Today you might be eating in an ordinary but a particular dish can be plated in a specific bowl with wooden spoons or something.

Such processes enhance your thinking abilities and you learn to innovate different flavors in your kitchen. Some kitchen hacks can also prove to be useful in everyday life. For example, instead of labeling the spices, you use transparent containers to see the quantity and quickly take them during cooking. 

7. Brainstorming to plan a party 

Do you remember the last time you chose a different color of balloon specifically to surprise your loved one? As humans have different choices, planning a party is indeed a creative task! You have to look for the perfect cake flavor, decoration, guest list, and all the drama that goes around deciding the theme of the party. Let’s agree that you cannot simply have the same arrangements for parties.

That’s where creativity comes into the picture. Creativity thinking helps you create events into memorable moments of life. Whether it’s a birthday or an anniversary, creativity helps you make sophisticated arrangements. Your thinking boosts your knowledge of how a kid’s birthday and how an adult’s graduation ceremony requires completely different party planning.

8. Learning New Skills 

When you indulge yourself to learn something new, which can be called a creative skill ; whether it is knitting or learning how to ride a bike, you expose yourself to new experiences, and allow their absorption and learning to create even newer experiences for the future. A creative mindset helps you be open to learning different skills and applying them practically in all areas of life.

Thus, whenever you choose to learn something new, from as small as learning the spellings of a word, to bungee jumping, you indulge in creative thinking. 

9. Teaching 

Can you literally read the same book? It eventually becomes monotonous. So is the case with teaching; creative thinking is the essence to engage with your students or subjects. Each subject requires different teaching approaches and if you’re creative, you’re already winning the game.

With creative thinking, you can make each topic interesting for students to pay attention to it. Let’s say that rather than reading about the historical monuments, you choose to show pictures and disclose unknown facts to your students. Now, that’s when you can engage with them, know their interest levels and equally do something extraordinary for your routine teaching approach.

10. Choosing Your Adventures 

The urge to take on new adventures and experience life is in itself a characteristic of being a creative individual. However, a creative person will always be cautious about choosing any adventure. Creative thinking enables you to decide the right adventure, time, and purpose in life.

Let’s say you love to spend time with your social circle but also have important work to be completed. While meeting friends is crucial, you choose to meet them sometime during the noon thereby saving the night time to get done with work. This is a small example but when life throws you crazy adventures, your thinking is sure to save you.

The race of life might be never-ending, and tiresome but what makes it worthwhile is the experiences and exposure that come along. Creative thinking and its components are the major aspects of being that allow you to experience them, develop the ability of divergent thinking, create new ideas, deepen the thoughts behind them and eventually work on them. 

Additionally, creative thinking is never restricted to one area of life. Whether it is a formal office setting or arranging an upgrade during your flight, your creative thinking boosts your communication, confidence, and problem-solving capabilities. Creativity thinking is a skill used in day-to-day life to not only make it easier but also enjoy it with smartness and paving your desired ways.

An engineer, Maths expert, Online Tutor and animal rights activist. In more than 5+ years of my online teaching experience, I closely worked with many students struggling with dyscalculia and dyslexia. With the years passing, I learned that not much effort being put into the awareness of this learning disorder. Students with dyscalculia often misunderstood for having  just a simple math fear. This is still an underresearched and understudied subject. I am also the founder of  Smartynote -‘The notepad app for dyslexia’, 

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Problem Solving

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Problem solving is a crucial skill in both personal and professional settings. Whether it’s addressing a personal challenge or drafting a business problem solving proposal , the ability to identify a problem and develop a solution is essential. Writing a problem solving essay helps articulate the issue clearly and systematically outline potential solutions. Effective problem and solution involves critical thinking, creativity, and a structured approach to overcome obstacles and achieve goals.

What is Problem Solving?

Problem solving is the process of identifying a challenge, analyzing its components, and finding an effective solution. It involves critical thinking, creativity, and the application of various techniques and tools.

Examples of Problem Solving

• Analytical Thinking : Breaking down complex problems into manageable parts.
• Creativity : Developing innovative solutions to problems.
• Critical Thinking : Evaluating information and arguments to make a reasoned decision.
• Decision-Making : Choosing the best course of action from various alternatives.
• Research : Gathering relevant information to understand and solve a problem.
• Communication : Clearly conveying ideas and solutions to others.
• Collaboration : Working effectively with others to solve problems.
• Time Management : Prioritizing tasks to efficiently address problems.
• Adaptability : Adjusting strategies as new information or challenges arise.
• Attention to Detail : Ensuring all aspects of a problem are considered.
• Logical Reasoning : Using logic to identify solutions and predict outcomes.
• Empathy : Understanding others’ perspectives to create more effective solutions.
• Negotiation : Finding mutually acceptable solutions through discussion.
• Conflict Resolution : Addressing and resolving disagreements.
• Patience : Remaining calm and persistent when solving complex problems.
• Organization : Structuring tasks and information systematically.
• Leadership : Guiding and motivating a team to solve problems.
• Decision Analysis : Evaluating the potential impact of different solutions.
• Project Management : Planning and executing solutions effectively.
• Technical Skills : Using specialized knowledge to solve technical problems.
• Customer Service : Resolving customer issues effectively and efficiently.
• Risk Management : Identifying and mitigating potential problems.
• Innovation : Implementing new ideas to solve existing problems.
• Strategic Planning : Developing long-term solutions and plans.
• Resourcefulness : Finding quick and clever ways to overcome difficulties.
• Stress Management : Handling pressure while solving problems.
• Observation : Noticing subtle details that could be key to solving a problem.
• Data Analysis : Interpreting data to inform problem-solving decisions.
• Flexibility : Being open to new approaches and changing plans when necessary.
• Self-Assessment : Reflecting on your own problem-solving process to improve future performance.

Problem-Solving Examples for Students

1. math word problems.

Problem: Jane has 3 apples, and she buys 4 more apples from the store. How many apples does she have now?

• Understand the problem: Jane starts with 3 apples and buys 4 more.
• Break it down: 3 apples (initial) + 4 apples (additional).
• Solve: 3 + 4 = 7.
• Answer: Jane has 7 apples.

2. Group Project Coordination

Problem: A group of students needs to complete a science project, but they are having trouble coordinating their schedules.

• Understand the problem: The main issue is scheduling conflicts.
• Break it down: Identify each member’s available times.
• Research: Use tools like Doodle or Google Calendar to find common free times.
• Brainstorm solutions: Propose meeting during lunch breaks or weekends.
• Evaluate: Choose the most convenient and feasible option for everyone.
• Develop an action plan: Set a recurring meeting time and delegate tasks.
• Implement: Start meeting and working on the project according to the plan.
• Monitor and review: Adjust schedules if conflicts arise and keep track of progress.

3. Essay Writing

Problem: A student struggles to start writing an essay on a given topic.

• Understand the problem: The difficulty is starting the essay.
• Break it down: Identify the essay topic, main points, and required structure.
• Research: Gather information and resources related to the topic.
• Brainstorm solutions: Create an outline, jot down ideas, and decide on the thesis statement.
• Evaluate: Choose the most compelling points and organize them logically.
• Develop an action plan: Write a draft based on the outline, then revise and edit.
• Implement: Begin writing the introduction, followed by the body paragraphs and conclusion.
• Monitor and review: Proofread the essay and make necessary corrections.

4. Time Management

Problem: A student has trouble managing time between homework, extracurricular activities, and leisure.

• Understand the problem: The issue is balancing multiple responsibilities.
• Break it down: Identify all tasks and time commitments.
• Research: Look for time management techniques and tools.
• Brainstorm solutions: Use planners, to-do lists, or apps like Trello or Todoist.
• Evaluate: Choose the most effective tool and technique.
• Develop an action plan: Create a weekly schedule, prioritizing tasks by importance and deadlines.
• Implement: Follow the schedule and adjust as necessary.
• Monitor and review: Reflect on the effectiveness of the schedule and make improvements.

5. Conflict Resolution

Problem: Two students have a disagreement over a shared locker space.

• Understand the problem: The conflict is about sharing limited space.
• Break it down: Identify each student’s concerns and needs.
• Research: Look into conflict resolution strategies.
• Brainstorm solutions: Propose solutions like dividing the locker into specific sections or creating a rotation schedule.
• Evaluate: Choose the fairest and most practical solution.
• Develop an action plan: Agree on the solution and set guidelines.
• Implement: Follow the agreed plan and make adjustments if needed.
• Monitor and review: Ensure both students are satisfied with the arrangement and resolve any further issues.

Problem-Solving Examples in Real-life

Example 1: workplace conflict.

Situation : Two team members have a disagreement that affects their productivity.

• Identify the Problem : Understand the root cause of the conflict.
• Analyze : Talk to both parties separately to get their perspectives.
• Generate Solutions : Consider solutions like mediation, reassignment of tasks, or team-building exercises.
• Evaluate : Assess which solution is likely to resolve the conflict without affecting team morale.
• Implement : Arrange a mediation session.
• Review : Follow up to ensure the conflict is resolved and monitor team dynamics.

Example 2: Personal Finance Management

Situation : Struggling to manage monthly expenses and savings.

• Identify the Problem : Determine specific areas where overspending occurs.
• Analyze : Review bank statements and categorize expenses.
• Generate Solutions : Create a budget, reduce unnecessary expenses, and set savings goals.
• Evaluate : Choose a budgeting method that fits your lifestyle.
• Implement : Start tracking expenses and adjust spending habits.
• Review : Regularly review your budget and savings to ensure you are on track.

How to Improve Your Problem-Solving Skills?

Understand the Problem: Before attempting to solve any problem, it’s crucial to fully understand it. Read through the problem statement carefully and make sure you grasp every detail.

Break It Down : Divide the problem into smaller, more manageable parts. This approach, known as decomposition, makes it easier to tackle complex issues by focusing on individual components one at a time.

Research and Gather Information : Collect all relevant information and data that might help in solving the problem. Look for similar problems and their solutions.

Brainstorm Possible Solutions : Generate as many potential solutions as possible. Don’t worry about evaluating them at this stage; the goal is to think creatively and come up with a wide range of ideas.

Evaluate and Select the Best Solution : Assess the feasibility, pros, and cons of each potential solution. Consider factors such as resources, time, and potential risks. Choose the solution that best addresses the problem and is most practical.

Develop an Action Plan : Create a detailed plan for implementing your chosen solution. Outline the steps you need to take, assign tasks if working in a team, and set deadlines to ensure timely progress.

Implement the Solution : Put your plan into action. Stay focused and be prepared to adapt if necessary. Keep track of your progress and make adjustments as needed.

Monitor and Review : After implementing the solution, monitor the results to ensure the problem is resolved. Evaluate the outcome and review the process to learn from any mistakes or successes.

Problem-solving in workplace

• Enhancing Efficiency : Quick and effective problem resolution can streamline processes and reduce downtime.
• Boosting Productivity : Employees who can solve problems independently help maintain workflow and productivity.
• Improving Customer Satisfaction : Solving customer issues promptly can lead to higher satisfaction and loyalty.
• Fostering Innovation : Problem-solving often leads to new ideas and improvements that drive innovation.
• Promoting Employee Development : Encouraging problem-solving helps employees grow and develop their skills.

How To Highlight Problem-Solving Skills?

1. on your resume.

When listing problem-solving skills on your resume, provide concrete examples. Use action verbs and quantify your achievements where possible.

• Resolved a customer service issue that increased customer satisfaction by 20%.
• Developed a new process that reduced production errors by 15%.

2. In a Cover Letter

Your cover letter is a great place to elaborate on your problem-solving abilities. Describe a specific situation where you successfully addressed a challenge.

“In my previous role at XYZ Company, I identified a bottleneck in our production line. I conducted a thorough analysis and implemented a new workflow, which reduced production time by 25% and saved the company $50,000 annually.”

3. During an Interview

Be prepared to discuss your problem-solving skills in depth during an interview. Use the STAR (Situation, Task, Action, Result) method to structure your responses.

Example: “Can you give an example of a time when you solved a difficult problem at work?”

• Situation: Our sales team was struggling with declining numbers.
• Task: I was tasked with identifying the root cause and finding a solution.
• Action: I analyzed sales data, conducted team meetings, and identified a lack of training as the main issue.
• Result: I organized comprehensive training sessions, which led to a 30% increase in sales over the next quarter.

4. On Social Media and Professional Profiles

Highlight problem-solving skills on LinkedIn and other professional profiles. Share posts or articles about your problem-solving experiences and successes.

“I’m thrilled to share that I recently led a project to overhaul our customer service protocol, resulting in a 40% reduction in response time and a significant boost in customer satisfaction!”

5. In Performance Reviews

During performance reviews, make sure to emphasize your problem-solving contributions. Provide specific examples and outcomes.

“In the past year, I resolved three major project roadblocks, enabling our team to meet all deadlines and exceed our performance goals.”

6. Through Projects and Case Studies

If applicable, create case studies or detailed project descriptions that showcase your problem-solving process and results. This can be particularly useful for portfolios or presentations.

Case Study: Improving IT System Efficiency

• Problem: Frequent system downtimes affecting productivity.
• Solution: Implemented a new monitoring system and revised maintenance schedules.
• Outcome: System downtimes were reduced by 50%, significantly improving productivity.

7. By Demonstrating Soft Skills

Problem-solving often involves other soft skills such as communication, creativity, and teamwork. Highlighting these related skills can further emphasize your ability to solve problems effectively.

“By fostering open communication within my team and encouraging creative brainstorming sessions, we were able to devise innovative solutions to our most pressing challenges.”

How to Answer Problem-Solving Interview Questions

• Understand the Question : Make sure you fully understand the problem before you try to solve it. Ask clarifying questions if needed to ensure you have all the relevant information.
• Think Aloud : Demonstrate your thinking process by explaining your thoughts as you work through the problem. This shows your interviewer how you approach problems and organize your thoughts.
• Break It Down : Divide the problem into smaller, manageable parts. This can make a complex issue seem more approachable and allows you to tackle each component systematically.
• Use a Structured Approach : Employ frameworks or methodologies that are relevant to the question. For example, you might use the STAR method (Situation, Task, Action, Result) for behavioral questions, or a simple problem-solving framework like Define, Measure, Analyze, Improve, Control (DMAIC) for process improvements.
• Be Creative : Employers often look for creativity in your answers. Think outside the box and propose innovative solutions when appropriate.
• Prioritize Solutions : If there are multiple potential solutions, discuss the pros and cons of each and explain why you would choose one over the others.
• Stay Calm and Positive : Problem-solving under pressure is part of the test. Maintain a calm and positive demeanor, showing that you can handle stress effectively.
• Summarize Your Steps : After you have worked through the problem, summarize the steps you took and the conclusion you reached. This helps ensure the interviewer followed your process and underscores your methodical approach.
• Ask for Feedback : After presenting your solution, it can be beneficial to ask if there are any additional factors you might consider. This shows openness to learning and adapting.
• Practice Regularly : Like any skill, problem-solving improves with practice. Regularly engage in brain teasers, logic puzzles, or case studies to sharpen your skills.

Why Are Problem-Solving is Important?

• Effective Decision-Making : Problem-solving is essential for making decisions that are logical, informed, and well-considered. This skill helps individuals and organizations make choices that lead to better outcomes.
• Innovation and Improvement : Solving problems effectively often requires innovative thinking. This can lead to new ideas and improvements in processes, products, and services, which are essential for business growth and adaptation.
• Handling Complex Situations : Many roles involve complex situations that are not straightforward to manage. Problem-solving skills enable individuals to dissect these situations and devise effective strategies to deal with them.
• Enhances Productivity : Efficient problem-solving contributes to higher productivity, as it allows for the identification and removal of obstacles that impede workflow and performance.
• Career Advancement : Individuals who are effective problem solvers are often seen as leaders and can advance more quickly in their careers. This skill is valuable because it demonstrates the ability to handle difficult situations and complex challenges.
• Adaptability and Resilience : Problem-solving is key to adapting to new situations and overcoming challenges. Those who can creatively navigate through difficulties are generally more resilient.
• Quality of Life : On a personal level, strong problem-solving skills can improve one’s quality of life by enabling better management of the challenges that come with daily living.
• Team Collaboration : Problem-solving often requires collaboration. Being good at solving problems can improve your ability to work with others, as it involves communication, persuasion, and negotiation skills.

How to Include Problem-Solving in a Job Application

• Resume : Detail specific problem-solving instances in your job descriptions using action verbs like “analyzed” and “implemented”. Mention the positive outcomes achieved.
• Cover Letter : Narrate a specific instance where your problem-solving skills led to a successful outcome, demonstrating initiative and effectiveness.
• Skills Section : Include “problem-solving” in a skills section if the job ad specifically mentions it.
• Quantify Achievements : Use numbers to describe the impact of your solutions, such as cost savings or efficiency improvements.
• Job Interviews : Prepare to discuss specific examples of your problem-solving skills, focusing on the challenge, your action, and the result.
• References : Brief your references about your problem-solving achievements so they can provide specific examples when contacted by employers.

Tips for Enhancing Problem-Solving

• Practice Regularly: Like any skill, problem-solving improves with regular practice. Engage in activities that challenge your thinking, such as puzzles, games, or real-world problem-solving scenarios.
• Learn from Others: Study how others approach and solve problems. This can provide new strategies and perspectives that you can incorporate into your own problem-solving toolkit.
• Stay Calm and Positive: Maintaining a calm and positive mindset can significantly improve your ability to solve problems. Stress and negativity can cloud your judgment and hinder creative thinking.
• Develop Critical Thinking: Sharpen your critical thinking skills by questioning assumptions, analyzing information, and evaluating evidence. This will help you make more informed and logical decisions.
• Collaborate with Others: Working with others can bring new insights and ideas. Collaboration can also help you see the problem from different angles and develop more effective solutions.
• Keep Learning: Continuously expand your knowledge and skills. The more you know, the better equipped you are to tackle a variety of problems.

How can I improve my problem-solving skills?

Practice regularly, learn various problem-solving techniques, and engage in activities that challenge your thinking.

What are common problem-solving techniques?

Common techniques include brainstorming, root cause analysis, the 5 Whys, and SWOT analysis.

What are the steps in the problem-solving process?

Identify the problem, analyze the problem, generate solutions, select a solution, implement, and evaluate.

How do I demonstrate problem-solving skills in an interview?

Discuss specific situations where you effectively solved problems, highlighting your thought process and outcomes.

What’s the difference between critical thinking and problem-solving?

Critical thinking involves analyzing and evaluating information, while problem-solving focuses on finding solutions to problems.

How do problem-solving skills help in leadership?

They enable leaders to manage challenges effectively, inspire innovation, and guide teams through obstacles.

How to measure problem-solving skills?

Assess through scenarios or challenges that require identifying, analyzing, and resolving problems.

What role does creativity play in problem-solving?

Creativity enables out-of-the-box thinking, which can lead to innovative and effective solutions.

How do you use problem-solving in project management?

Apply it to anticipate potential issues, plan solutions, and ensure smooth project execution.

What’s an example of a problem-solving situation?

Resolving customer complaints by identifying the issue, brainstorming solutions, and implementing changes to prevent future complaints.

Text prompt

• Instructive
• Professional

10 Examples of Public speaking

20 Examples of Gas lighting

If we’re all so busy, why isn’t anything getting done?

Have you ever asked why it’s so difficult to get things done in business today—despite seemingly endless meetings and emails? Why it takes so long to make decisions—and even then not necessarily the right ones? You’re not the first to think there must be a better way. Many organizations address these problems by redesigning boxes and lines: who does what and who reports to whom. This exercise tends to focus almost obsessively on vertical command relationships and rarely solves for what, in our experience, is the underlying disease: the poor design and execution of collaborative interactions.

About the authors

This article is a collaborative effort by Aaron De Smet , Caitlin Hewes, Mengwei Luo, J.R. Maxwell , and Patrick Simon , representing views from McKinsey’s People & Organizational Performance Practice.

In our efforts to connect across our organizations, we’re drowning in real-time virtual interaction technology, from Zoom to Slack to Teams, plus group texting, WeChat, WhatsApp, and everything in between. There’s seemingly no excuse to not collaborate. The problem? Interacting is easier than ever, but true, productive, value-creating collaboration is not. And what’s more, where engagement is occurring, its quality is deteriorating. This wastes valuable resources, because every minute spent on a low-value interaction eats into time that could be used for important, creative, and powerful activities.

It’s no wonder a recent McKinsey survey  found 80 percent of executives were considering or already implementing changes in meeting structure and cadence in response to the evolution in how people work due to the COVID-19 pandemic. Indeed, most executives say they frequently find themselves spending way too much time on pointless interactions that drain their energy and produce information overload.

Most executives say they frequently find themselves spending way too much time on pointless interactions.

Three critical collaborative interactions

What can be done? We’ve found it’s possible to quickly improve collaborative interactions by categorizing them by type and making a few shifts accordingly. We’ve observed three broad categories of collaborative interactions (exhibit):

• Decision making, including complex or uncertain decisions (for example, investment decisions) and cross-cutting routine decisions (such as quarterly business reviews)
• Creative solutions and coordination, including innovation sessions (for example, developing new products) and routine working sessions (such as daily check-ins)
• Information sharing, including one-way communication (video, for instance) and two-way communication (such as town halls with Q&As)

Below we describe the key shifts required to improve each category of collaborative interaction, as well as tools you can use to pinpoint problems in the moment and take corrective action.

Decision making: Determining decision rights

When you’re told you’re “responsible” for a decision, does that mean you get to decide? What if you’re told you’re “accountable”? Do you cast the deciding vote, or does the person responsible? What about those who must be “consulted”? Sometimes they are told their input will be reflected in the final answer—can they veto a decision if they feel their input was not fully considered?

It’s no wonder one of the key factors for fast, high-quality decisions is to clarify exactly who makes them. Consider a success story at a renewable-energy company. To foster accountability and transparency, the company developed a 30-minute “role card” conversation for managers to have with their direct reports. As part of this conversation, managers explicitly laid out the decision rights and accountability metrics for each direct report. The result? Role clarity enabled easier navigation for employees, sped up decision making, and resulted in decisions that were much more customer focused.

How to define decision rights

We recommend a simple yet comprehensive approach for defining decision rights. We call it DARE, which stands for deciders, advisers, recommenders, and executors:

Deciders are the only ones with a vote (unlike the RACI model, which helps determine who is responsible, accountable, consulted, and informed). If the deciders get stuck, they should jointly agree on how to escalate the decision or figure out a way to move the process along, even if it means agreeing to “disagree and commit.”

Advisers have input and help shape the decision. They have an outsize voice in setting the context of the decision and have a big stake in its outcome—for example, it may affect their profit-and-loss statements—but they don’t get a vote.

Recommenders conduct the analyses, explore the alternatives, illuminate the pros and cons, and ultimately recommend a course of action to advisers and deciders. They see the day-to-day implications of the decision but also have no vote. Best-in-class recommenders offer multiple options and sometimes invite others to suggest more if doing so may lead to better outcomes. A common mistake of recommenders, though, is coming in with only one recommendation (often the status quo) and trying to convince everyone it’s the best path forward. In general, the more recommenders, the better the process—but not in the decision meeting itself.

Executers don’t give input but are deeply involved in implementing the decision. For speed, clarity, and alignment, executers need to be in the room when the decision is made so they can ask clarifying questions and spot flaws that might hinder implementation. Notably, the number of executers doesn’t necessarily depend on the importance of the decision. An M&A decision, for example, might have just two executors: the CFO and a business-unit head.

To make this shift, ensure everyone is crystal clear about who has a voice but no vote or veto. Our research indicates while it is often helpful to involve more people in decision making, not all of them should be deciders—in many cases, just one individual should be the decider (see sidebar “How to define decision rights”). Don’t underestimate the difficulty of implementing this. It often goes against our risk-averse instinct to ensure everyone is “happy” with a decision, particularly our superiors and major stakeholders. Executing and sustaining this change takes real courage and leadership.

Creative solutions and coordination: Open innovation

Routine working sessions are fairly straightforward. What many organizations struggle with is finding innovative ways to identify and drive toward solutions. How often do you tell your teams what to do versus empowering them to come up with solutions? While they may solve the immediate need to “get stuff done,” bureaucracies and micromanagement are a recipe for disaster. They slow down the organizational response to the market and customers, prevent leaders from focusing on strategic priorities, and harm employee engagement. Our research suggests  key success factors in winning organizations are empowering employees  and spending more time on high-quality coaching interactions.

How microenterprises empower employees to drive innovative solutions

Haier, a Chinese appliance maker, created more than 4,000 microenterprises (MEs) that share common approaches but operate independently. Haier has three types of microenterprises:

• Market-facing MEs have roots in Haier’s legacy appliance business, reinvented for today’s customer-centric, web-enabled world. They are expected to grow revenue and profit ten times faster than the industry average.
• Incubating MEs focus on emerging markets such as e-gaming or wrapping new business models around familiar products. They currently account for more than 10 percent of Haier’s market capitalization.
• “Node” MEs sell market-facing ME products and services such as design, manufacturing, and human-resources support.

Take Haier. The Chinese appliance maker divided itself into more than 4,000 microenterprises with ten to 15 employees each, organized in an open ecosystem of users, inventors, and partners (see sidebar “How microenterprises empower employees to drive innovative solutions”). This shift turned employees into energetic entrepreneurs who were directly accountable for customers. Haier’s microenterprises are free to form and evolve with little central direction, but they share the same approach to target setting, internal contracting, and cross-unit coordination. Empowering employees to drive innovative solutions has taken the company from innovation-phobic to entrepreneurial at scale. Since 2015, revenue from Haier Smart Home, the company’s listed home-appliance business, has grown by more than 18 percent a year, topping 209 billion renminbi ($32 billion) in 2020. The company has also made a string of acquisitions, including the 2016 purchase of GE Appliances, with new ventures creating more than $2 billion in market value.

Empowering others doesn’t mean leaving them alone. Successful empowerment, counterintuitively, doesn’t mean leaving employees alone. Empowerment requires leaders to give employees both the tools and the right level of guidance and involvement. Leaders should play what we call the coach role: coaches don’t tell people what to do but instead provide guidance and guardrails and ensure accountability, while stepping back and allowing others to come up with solutions.

Haier was able to use a variety of tools—including objectives and key results (OKRs) and common problem statements—to foster an agile way of working across the enterprise that focuses innovative organizational energy on the most important topics. Not all companies can do this, and some will never be ready for enterprise agility. But every organization can take steps to improve the speed and quality of decisions made by empowered individuals.

Managers who are great coaches, for example, have typically benefited from years of investment by mentors, sponsors, and organizations. We think all organizations should do more to improve the coaching skills of managers and help them to create the space and time to coach teams, as opposed to filling out reports, presenting in meetings, and other activities that take time away from driving impact through the work of their teams.

But while great coaches take time to develop, something as simple as a daily stand-up or check-in can drive horizontal connectivity, creating the space for teams to understand what others are doing and where they need help to drive work forward without having to specifically task anyone in a hierarchical way. You may also consider how you are driving a focus on outcomes over activities on a near-term and long-term basis. Whether it’s OKRs or something else, how is your organization proactively communicating a focus on impact and results over tasks and activities? What do you measure? How is it tracked? How is the performance of your people and your teams managed against it? Over what time horizons?

The importance of psychological safety. As you start this journey, be sure to take a close look at psychological safety. If employees don’t feel psychologically safe, it will be nearly impossible for leaders and managers to break through disempowering behaviors like constant escalation, hiding problems or risks, and being afraid to ask questions—no matter how skilled they are as coaches.

Employers should be on the lookout for common problems indicating that significant challenges to psychological safety lurk underneath the surface. Consider asking yourself and your teams questions to test the degree of psychological safety you have cultivated: Do employees have space to bring up concerns or dissent? Do they feel that if they make a mistake it will be held against them? Do they feel they can take risks or ask for help? Do they feel others may undermine them? Do employees feel valued for their unique skills and talents? If the answer to any of these is not a clear-cut “yes,” the organization likely has room for improvement on psychological safety and relatedness as a foundation to high-quality interactions within and between teams.

Information sharing: Fit-for-purpose interactions

Do any of these scenarios sound familiar? You spend a significant amount of time in meetings every day but feel like nothing has been accomplished. You jump from one meeting to another and don’t get to think on your own until 7 p.m. You wonder why you need to attend a series of meetings where the same materials are presented over and over again. You’re exhausted.

An increasing number of organizations have begun to realize the urgency of driving ruthless meeting efficiency and of questioning whether meetings are truly required at all to share information. Live interactions can be useful for information sharing, particularly when there is an interpretive lens required to understand the information, when that information is particularly sensitive, or when leaders want to ensure there’s ample time to process it and ask questions. That said, most of us would say that most meetings are not particularly useful and often don’t accomplish their intended objective.

We have observed that many companies are moving to shorter meetings (15 to 30 minutes) rather than the standard default of one-hour meetings in an effort to drive focus and productivity. For example, Netflix launched a redesign effort to drastically improve meeting efficiency, resulting in a tightly controlled meeting protocol. Meetings cannot go beyond 30 minutes. Meetings for one-way information sharing must be canceled in favor of other mechanisms such as a memo, podcast, or vlog. Two-way information sharing during meetings is limited by having attendees review materials in advance, replacing presentations with Q&As. Early data show Netflix has been able to reduce the number of meetings by more than 65 percent, and more than 85 percent of employees favor the approach.

Making meeting time a scarce resource is another strategy organizations are using to improve the quality of information sharing and other types of interactions occurring in a meeting setting. Some companies have implemented no-meeting days. In Japan, Microsoft’s “Work Life Choice Challenge” adopted a four-day workweek, reduced the time employees spend in meetings—and boosted productivity by 40 percent. 1 Bill Chappell, “4-day workweek boosted workers’ productivity by 40%, Microsoft Japan says,” NPR, November 4, 2019, npr.org. Similarly, Shopify uses “No Meeting Wednesdays” to enable employees to devote time to projects they are passionate about and to promote creative thinking. 2 Amy Elisa Jackson, “Feedback & meeting-free Wednesdays: How Shopify beats the competition,” Glassdoor, December 5, 2018, glassdoor.com. And Moveline’s product team dedicates every Tuesday to “Maker Day,” an opportunity to create and solve complex problems without the distraction of meetings. 3 Rebecca Greenfield, “Why your office needs a maker day,” Fast Company , April 17, 2014, fastcompany.com.

Finally, no meeting could be considered well scoped without considering who should participate, as there are real financial and transaction costs to meeting participation. Leaders should treat time spent in meetings as seriously as companies treat financial capital. Every leader in every organization should ask the following questions before attending any meeting: What’s this meeting for? What’s my role? Can I shorten this meeting by limiting live information sharing and focusing on discussion and decision making? We encourage you to excuse yourself from meetings if you don’t have a role in influencing the outcome and to instead get a quick update over email. If you are not essential, the meeting will still be successful (possibly more so!) without your presence. Try it and see what happens.

High-quality, focused interactions can improve productivity, speed, and innovation within any organization—and drive better business performance. We hope the above insights have inspired you to try some new techniques to improve the effectiveness and efficiency of collaboration within your organization.

Aaron De Smet is a senior partner in McKinsey’s New Jersey office; Caitlin Hewes is a consultant in the Atlanta office; Mengwei Luo is an associate partner in the New York office; J.R. Maxwell is a partner in the Washington, DC, office; and Patrick Simon is a partner in the Munich office.

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