how to write a design brief grade 7

How to Write a Design Brief for a Grade 7 Technology Project

How to Write a Design Brief for a Grade 7 Technology Project :

First of all, you need to understand the problem in details before you can write a perfect design brief. A design brief is a short, clear statement that explains the problem and how to solve the problem. A design brief should include the following:

• What will you be making?
• How will it solve the problem?
• Any materials or resources needed

After you have written your design brief, you should also list the specifications and constraints for the project. For example: Priyanka has nothing to hold her beautiful flowers. Using creative thinking, a pair of scissors and some paint, she changes a plastic bottle into a vase. The specifications of a technology project list the requirements that the solution must meet.

In our example, Priyanka would need to list the following specifications for her solution:

• It needs to be able to hold a bunch of flowers.
• It should be stable.
• It needs to be waterproof.
• It needs to be attractive to look at.

Constraints refer to anything that limits the designer when finding a solution to a problem. Priyanka’s constraints could have been:

• tools to make the vase
• limited materials
• time to make it

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How to create a design brief in 7 steps

A design brief is a document that outlines the core details and expectations of a design project for a brand. A good design brief sets the tone for a successful design project by outlining the goals, quality, and deliverables. In this article, you’ll learn what a design brief is, how to create a successful one, and what you should include in your next design brief.

In this guide, we cover what a design brief is, the benefits of creating one, how to write a design brief, and the elements you should always include. Plus, check out an example design brief template to get you started.

What is a design brief?

A design brief is a document that outlines the core details and expectations of a design project for a brand. This document should be an easy-to-understand plan of how the project will be executed. An effective design brief aligns the company and designer’s goals so everyone is satisfied with the final deliverable. 

Any company that utilizes design resources can benefit from having designers create a brief prior to their project—whether those designers are in-house or freelance . For the purpose of this article, we'll use client and company interchangeably to represent the party commissioning the design project.

A design brief starts by explaining why a new design is necessary. This includes how the design will benefit the target audience , how it will move the brand voice forward, and how it will fit in with the larger competitor landscape. The designer uses this information to write out the goals and objectives for the upcoming project. 

Finally, the brief includes project details, deliverables, budget, timelines, and scope so that everyone has the same expectations. Design briefs are great for keeping both client and design teams aligned.

Design brief vs. creative brief

If you’ve never created one before, a design brief might seem a lot like a creative brief. Overall, a design brief handles more of the preproduction and business side of the project, while the creative brief tackles the innovative execution. 

A well-done design brief give both parties a solid layout for how they’re going to accomplish their goals. It’s a great guide to look back on if one party ever feels like the progress is getting off track or a disagreement arises. 

Once you’ve done the research associated with a design brief, your team will use a creative brief to dive deeper into the company and target audience to tailor your designs to their needs. This second brief is a more in-depth look into how your design will speak to their customers, what elements you want to include, and the reasoning behind your artistic decisions.

Why do designers need a design brief?

There are many advantages to having a design brief when starting a new project. It gives you time to truly understand the nuances of a company and its audience. A design brief also reassures the client that their opinion is valued and that all parties have the same end goal. 

By using a design brief you can:

Create a more trusting designer-client relationship.

Gain insight into the brand and target audience.

Invite the client to be more involved in the project.

Align on a reasonable timeline and budget before the project begins.

Set a standard for the quality and types of deliverables needed.

What to include in your design brief

Design briefs come in many different forms, but there are certain aspects that should be included each time. Once you have included the basics, the design brief can be customized depending on the type of project or client. 

Start your design brief with context about why you’re making your creative choices based. The context should also clarify how your creative choices will contribute to the client’s goals. Finally, your design brief should include all of the necessary information to outline a project from start to finish.

Start your design brief by listing out information about the company the project is for. This starting point helps you gain stakeholders’ trust by demonstrating that you understand their market, industry, and brand guidelines. 

The project or brand overview typically includes details such as the size of their company, contact information, past projects, or their current design needs. This can be especially helpful when multiple people are working on the same project. Once the overview is finalized, everyone will have a quick summary on hand that they can refer back to as needed.

Questions to ask:

What are the client’s unique aspects?

What does the company do?

What are their brand guidelines and expectations?

What themes or common motifs are important to their brand?

What are the client’s primary needs? How can we meet those needs?

Project scope and overview

Once you’ve written out a brand overview, it’s time to give a detailed description of the design project being executed. This description is a summary of what you’ll be working on, why this work benefits the client, and everyone’s roles and responsibilities .

This is also an opportunity for you to clarify the project scope , which outlines exactly what is needed to accomplish a project. The scope of the project should be agreed upon by both parties to avoid confusion or tension throughout the design process.

What designs will we create?

What issues are we trying to solve with these new designs?

What are the client's expectations of this project?

What is within scope? What is out of scope?

How will we manage scope creep ?

Design goals and objectives

After an overview of the project and company is complete, it’s important to explain the goals and objectives for a project. This section should focus on the design problem to solve and the steps your team will take to fix the issue.

In this section, you should also outline the purpose of the project and lay out concrete steps for how you will reach the goal in mind. This section should give a clear path for how the project will be executed—make sure to keep it as specific as possible.

What will make this a successful project?

What steps do we need to take to accomplish our objectives?

What are our project goals for this design?

What metrics will we use to measure success?

Target audience

Understanding a client’s customers is critical so you can create designs that speak to the people they’re trying to target. In order to do this, create a design idea board to clarify and contextualize your client’s  audience. This board is a chance for you to think about the client’s customers and build a persona with them in mind. 

Your client might already have a persona that your designers can use. If they don’t, you can also create one based on your client’s target audience,  demographics, psychological characteristics, and hobbies. All of this helps to form an image of who your design work is catering to. 

What are your customer’s favorite hobbies?

What are your persona’s demographics and psychological traits?

How will your product or service help your target audience?

What does your target audience want?

What important characteristics impact your target audience’s behavior (whether that’s age, sex, region, etc)?

Budget and timeline

One of the most important steps of any good design brief is to write out an agreed upon project budget and timeline. Many clients that aren’t designers might not realize how long each stage will take, so it’s smart to have a rough estimate for them to refer back to.

When you and your client make a budget for a project, it’s important to be realistic about the time it will take to research, plan, create, and make edits as needed. Be sure to leave enough room in their schedule and budget for potential difficulties or unexpected changes.

How long will this project take from start to finish?

What is the budget for this project?

How long should it take to receive feedback? 

How frequently will you and your client update your project timeline tool ?

Competitor analysis

Every organization has other competing brands and it’s important to understand the competition. Once you have a strong understanding of the brand’s competition you can create new and innovative designs that stand out from the crowd.

Designers should learn from their competition’s past design successes and mistakes to help dictate the direction of their next great design plan. Having a strong grasp of your client’s competitors will help make better design decisions in the future.

 Who are the company’s competitors?

 What designs have been successful for the competition in the past?

 What makes our brand stand out against competitors?

Has my client created a competitive analysis I can review?

Project deliverables

All of the information you’ve filled out and the research you’ve done to create a plan for their design is essential for explaining the project deliverables. This, essentially, is what the client will receive and what the end product will be. 

Project deliverables will vary depending on the size, scope , and budget of the project. Setting clear standards and writing out the deliverables will help make sure there aren’t any misunderstandings at the end of the project.

 What will the end result look like?

 What are the deliverables for this project?

 What are the major project milestones throughout the process?

Design brief template

Check out our design brief template below to make creating an effective design brief more simple. Below, you’ll find a sample of what a design brief would look like for an ebook campaign launch, but can be customized to fit any project. Use this as a starting point for your own brief to make sure all the details are covered up front. 

Design brief example   

Use this template as a starting point to further customize a brief that works for your team. 

What is your project and what is the scope?

Why is this project important? What are you trying to achieve?  

Who are you targeting? The more specific, the better.

What is the overall budget? How should it be spent?

Timeline and deliverables

Outline the date and description for each deliverable. 

Benefits of creating a design brief with Asana

There are major benefits to creating a design brief with an online shared system. First, if you create a design brief in a tool like Asana , all of your stakeholders can access the information. This allows for everyone to be on the same page on the project, goals, and timeline. 

If your client has questions, the answer is at their fingertips in the tool you’re using. Also, if designers need to intake requests, they can use Forms to automatically get all of the information they need so they can get started right as the request comes in.

Clear design briefs drive successful projects

A well-written design brief will help provide shared clarity surrounding your project goals and deliverables. With Asana’s creative production tools, you’ll be able to streamline your design projects and your team will be able to deliver game-changing results time and time again.

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What Is a Design Brief and How to Write It

Learn how to stay aligned and keep your design project on track.

In order for the designer to do the best job they can, first, it's crucial to understand exactly what the design task requires.

This is where the design brief comes in . When done correctly, it becomes a vital communication tool for your design project. Running a project without it usually means relying on phone calls, long email threads, notes, and messages, which inevitably results in chaos. Whether you are a design agency or a company commissioning the design, with a brief, you have a single guiding document for your entire design process.

Let's go into what design briefs are and how to write them.

What is a design brief?

How to write a design brief, what to include in a design brief, design brief template.

A design brief is a document that defines the core details of your upcoming design project , including its goals, scope, and strategy. It needs to define what you, as a designer, need to do, and within what constraints. In many ways, it works like a roadmap or a blueprint, informing design decisions and guiding the overall workflow of your project, from conception to completion.

Most importantly, a well-crafted brief should help you make sure that there is full agreement among the stakeholders on project deliverables, budget, and schedule.

Here's an example of a design brief created in Nuclino , a unified workspace where teams can bring all their knowledge, docs, and projects together in one place. Create an account and start writing your own design briefs:

An example of a logo design brief in Nuclino

Since most design projects are collaborative and involve multiple stakeholders, carefully consider where you are going to write your design brief . Creating it in a Word document would mean having to deal with emails , bouncing around your team's inboxes, and outdated attachments. Using a document sharing tool that facilitates collaboration, such as Google Docs or Nuclino , could help you ensure everyone always has the latest version of the brief and make it easy to provide their input.

Regardless of the tool you use, the most important task is deciding what content to include. After all, a design brief is only valuable if it captures the correct, relevant, and up-to-date information.

It can take many forms and follow many different templates. Every design project is different, so there’s no fixed formula for the perfect brief. It can be a very formal, long, and detailed document, or it can be a simple and short one-pager. However, there are several essential elements that make a great brief.

Project overview

The project overview section of your brief should provide a clear and concise description of your design project. It should cover the what and why behind your project. For example: "We need a logo design for use online or in print", or "we need a logo animation in the MP4 format to be used in the introduction of our product tutorial videos" or "we are looking for a web design agency to undertake a custom project for our brand and website, delivering wireframes, mockups, interactive prototypes, and production-ready web design assets."

You can formulate this section by asking yourself or your client the following questions:

What are we building?

What design problem are we trying to solve?

What assets are expected at the completion of the project?

Goals and objectives of the new design

One of the most important steps in planning a design project and writing your design brief is aligning on what you (or your client) want to achieve with the new design.

Make a distinction between goals and objectives . Goals describe the overall purpose of the project, while objectives are concrete measures of success in reaching a goal. The more specific and unambiguous these are in the project brief, the clearer the path will be for your work. Here are some questions that may help get clarity on project goals and objectives:

What would an ideal outcome look like for this project?

Are you redesigning an existing artifact? Why?

Is this the first time you are trying to tackle this design problem?

Target market or audience

Understanding your audience is the first step in addressing their needs in the best possible way. Take your ideal customer, and build your persona around them. Outline their demographic traits and psychographic characteristics, as well as the problems you want to solve for them through your product.

Who is your ideal customer?

What are their demographics, habits, and goals?

When and how will they be using your product?

Budget and schedule

Understanding the budget and agreeing to a timeline are critical steps in the briefing process. Clarifying these constraints and expectations upfront is necessary for keeping the project on track and avoiding conflicts and scope creep down the road. Both, the schedule and the budget should be realistic and flexible enough to account for potential changes or unexpected obstacles.

Try asking these questions to gather the information you need:

What are the budget constraints on this project? How flexible are they?

What internal deadlines does this project need to align with?

What are the key milestones within the project?

Project deliverables

Aligning on project deliverables is one of the core purposes of the design brief. Even a small misunderstanding can create major problems if not addressed as soon as possible. Here are some questions that may help you clarify which deliverables you would need:

What do you or your client expect to receive at the end of the project?

What file formats should work be supplied in?

What sizes and resolutions are needed?

Other relevant information

Depending on the project, you may need to include additional details in your brief. For example:

Who are the main competitors?

Are there any "do nots"? Any features or creative directions you want to reject upfront?

Who will do the final approval? Who will have the power to approve or reject your work at the end of the project?

There is no one-size-fits-all when it comes to design briefs. The exact format needs to be defined by your own internal design workflow.

However, having a template that you can use as your starting point for each project you work on can certainly save you a lot of time and ensure you don' miss anything important. Here is a sample template you can use for inspiration when creating your own.

Design brief template in Nuclino

Once you have created your brief, don't forget to keep it up-to-date and make sure to make it easily accessible to all relevant stakeholders. It's important to remember that it's never fully finished until the project is complete – instead, it continuously evolves as part of the design process. You may need to revise it several times over the course of the project, for example, when you get new input from your clients or your team.

If you are using a tool like Nuclino , you can collaboratively edit your brief in real time and comment on specific sections. The document can be easily shared with external stakeholders using a shared link . Finished deliverables – files, images, Figma designs , and so on – can be embedded or uploaded directly into the brief, making it easy to manage your entire design project within a single document.

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Collaborate in real time or asynchronously and spend less time in meetings.

Manage and document your projects in one place without losing context.

Organize, sort, and filter all kinds of data with ease.

Integrate the tools you love , like Slack, Google Drive, Figma, Lucidchart, and more.

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How to Write a Design Brief for a Grade 7 Technology Project

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How to Write a Design Brief for a Grade 7 Technology Project Before you can create the ideal design brief, you must first fully comprehend the issue. A design brief is a succinct, precise document that states the issue and recommended course of action. The following should be in a design brief:

• What will you be making?
• How will it solve the problem?
• Any materials or resources needed

After you have written your design brief, you should also list the specifications and constraints for the project. For example: Priyanka has nothing to hold her beautiful flowers. Using creative thinking, a pair of scissors and some paint, she changes a plastic bottle into a vase. The specifications of a technology project list the requirements that the solution must meet.

In our example, Priyanka would need to list the following specifications for her solution:

• It needs to be able to hold a bunch of flowers.
• It should be stable.
• It needs to be waterproof.
• It needs to be attractive to look at.

Constraints refer to anything that limits the designer when finding a solution to a problem. Priyanka’s constraints could have been:

• tools to make the vase
• limited materials
• time to make it

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