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11 Best Content Writing Services in 2024 (Reviews & Pricing)

Engineering Team

December 7, 2023

Content is king. From email marketing campaigns to landing pages, content writing services have the potential to make a big difference to your bottom line.

Professional writers possess the skills and expertise to draft content that will speak to your audience, drive organic traffic, and get results. ✅ ✍️

The trick is finding content writing services you can count on. That’s where we come in!

We’ve rounded up the 11 best content writing services (with an emphasis on SEO) so you can execute a content plan that gets the job done.

• What Should You Look For in Content Writing Services?

1. Writing Studio

2. compose.ly, 3. contentwriters, 4. wordagents, 6. contentgrow, 7. express writers, 8. scripted, 10. crowd content, 10. my content pal.

What Should You Look For in Content Writing Services ?

With countless content writing companies to choose from, how do you find the right one? Here’s what we suggest looking for in high-quality content writing services:

• SEO expertise: Search engine optimization (SEO) is an ever-changing skillset that makes your web content visible, so look for a service with expert writers who specialize in SEO 📈
• Unique content : Opt for custom content that speaks to your unique target audience and engages them 
• Strict vetting : Look for content writing services that vet their freelance writers to avoid plagiarism and ensure you’re working with trusted professionals 
• Fast turnaround times : Find a content writing service that can produce the turnaround times you need to keep your project plan on schedule
• Free revisions : You deserve content you’re happy with, so look for a service that includes revisions in the cost of the content

The 11 Best Content Writing Services to Spruce Up Your Copy

Whether you need social media posts, blog writing, or white papers, we’ve highlighted content-writing services that can make it happen. Let’s dive into 11 content creation apps and websites you can count on. 🙌

Writing Studio is a professional content writing service that can help you create ebooks, ecommerce product descriptions, SEO-optimized blog posts, white papers, press releases, and more. 📃

You’ll receive fully managed content writing services, including SEO keyword research, proofreading, fact-checking, CMS formatting, and more.

Writing Studio best features

• Strict content quality monitoring to ensure you’re receiving top-notch online content
• Several content types, ranging from ebooks to newsletters
• Clear communication to work out your requirements before writers start the project
• Professional services like SEO optimization, CMS formatting, and fact-checking included in every project

Writing Studio limitations

• Limited customer feedback on popular review platforms
• Some users say the project launch surveys are too long and time-consuming

Writing Studio pricing

• 1-10k Words: $0.20/word
• 10-100k Words: $0.16/word
• 100k+ words: $0.15/word

Writing Studio ratings and reviews

• G2: 5/5 (5+ reviews)
• Capterra: N/A

Compose.ly is a content and article-writing service specializing in SEO and blog writing services. The company’s team is made up of entrepreneurs and content marketing experts who can execute cohesive content projects and produce blog articles that rank high for competitive search terms. ⬆️

Compose.ly best features

• Comprehensive SEO plans can target short- and long-tail keywords for tangible increases in traffic
• Free written content sample before you commit to a paid plan
• An account management team guarantees instant access to thoroughly vetted writers with experience in a range of specific industries
• No long-term contracts, just web content writing that can fit your budget 💰

Compose.ly limitations

• Some users say you can’t request a favorite web content writer to handle your entire content plan
• Reviewers report that it may take some time to hone in on the exact brand voice you want in your blog articles

Compose.ly pricing

• Content Writing Services : $700+/month

Compose.ly ratings and reviews

• G2: 5/5 (10+ reviews)

ContentWriters is a website content copywriting platform that connects you with specialized writers to bring your growth strategy to life. 🌱

Connect with freelancers who can meet your content needs on time while writing to your target audience and demonstrating an understanding of your subject matter.

ContentWriters best features

• SEO services allow you to target keywords and terms that will increase visibility and help your site rank higher on search engine results pages
• 100% content satisfaction guarantee with revisions included in every piece of content
• Secure platform that allows you to connect with hand-selected professionals
• Account management and custom content calendars make it easier to execute your SEO strategy

ContentWriters limitations

• Advanced content management features are not available on the Self Service plan; interested users must upgrade to the Managed Services plan
• User reviews mention the need for a 12-month contract on the Managed Services plan with no shorter contracts available

ContentWriters pricing

• Self Service: $99+/piece
• Managed Services: Contact for pricing

ContentWriters ratings and reviews

• G2: 4.6/5 (80+ reviews)

WordAgents is a content writing agency run by a team of SEO pros who specialize in improving search rankings.

Connect with writers who can turn briefs into SEO-friendly content. They’ll help you improve brand awareness and lead generation without having to worry about keyword stuffing or plagiarism.

WordAgents best features

• Connect with SEO writers, editors, and strategists who can help you rank and build authority in any industry
• Rely on AI and SEO article writing tools to create web pages and blog posts that drive conversions
• Preview writing samples before you pay anything to ensure you know what you’re signing up for

WordAgents limitations

• SEO Lite plan does not provide human-written content; users get access to AI-generated content that has been edited by humans
• Full marketing services are restricted to the SEO Supreme plan

WordAgents pricing

• SEO Lite: $290/month
• SEO Supreme: $890/month

WordAgents ratings and reviews

Verblio is an SEO content writing service that boasts low per-word fees and content designed to drive conversions. Get access to a network of more than 3,000 vetted SEO content writers capable of producing effective, satisfaction-guaranteed copy for businesses in any industry.

Verblio best features

• User-friendly interface is easy to navigate
• Content writing services specialized for startups, marketing agencies, ecommerce brands, service providers, and digital publishing companies
• Content writing services include homepage writing, blog articles, social media posts, marketing emails, white papers, press releases, and more
• Network of U.S.-based writers and editors who speak English as their first language

Verblio limitations

• Most content is not written by people; customers receive AI-created content with human editing
• Reviews mention that preferred writers often reject articles, which may delay content strategies until another suitable writer is found

Verblio pricing

• Self-Serve: $49.50/month plus $0.06/word
• Enterprise : Contact for pricing

Verblio ratings and reviews

• G2: 4.5/5 (40+ reviews)

ContentGrow is a platform designed to match freelance writing talent with clients using a straightforward workflow app. Each writer is carefully vetted through a multi-step process. Build your team of preferred freelance writers who can accept content orders on a first-come, first-serve basis. ✨

ContentGrow best features

• Get access to a shortlist of project-appropriate writers to make it easier to connect with the talent you need
• Request article pitches from a wide range of writers and only pay for content when you receive a story idea you like
• Chat with the ContentGrow team if you have questions about how to create briefs, request pitches, or connect with freelancers
• Receive quick response times and satisfaction-guaranteed work

ContentGrow limitations

• No flat pricing plan; writers may give preference to clients who are willing to pay higher per-word prices
• The hiring process relies on commissioning pitches from writers before an article is written, which may result in slower content-writing services

ContentGrow pricing

ContentGrow does not provide pricing information. However, users state clients can set preferred per-word rates that writers must accept before taking on a project.

ContentGrow ratings and reviews

• G2: 5/5 (2+ reviews)

Express Writers is an SEO content writing service that provides high-quality copy and access to seasoned industry professionals. Let the writers do the heavy lifting and creative content production , whether you need infographics, ebooks, blog posts, or all of the above. 🏋️

Express Writers best features

• Content Shop lets you browse different types of content and average service costs before choosing a writer
• Pay per word to ensure your content calendar fits your budget
• Writers do in-depth research and fact-checking for all copy to ensure you’re getting high-quality content
• Revisions and proofreading are included in the per-word prices so you get publish-ready content every time

Express Writers limitations

• Users report that content sometimes encounters unexpected delays, making it hard to stay on schedule
• Some users say they struggle to get quality consistency between writers even when requesting expert-level service providers

Express Writers pricing

• Self-Service: Flexible per-word pricing

Express Writers ratings and reviews

• G2: 4.5/5 (10+ reviews)

Scripted is a content writing service that combines AI-powered copywriting with human expertise so you can enjoy the best of both worlds. Take advantage of flexible pricing options to suit any budget, place orders with ease, and communicate with writers in real time.

Scripted best features

• Free access to AI writing tools so you can draft content for your in-house teams to edit and improve
• Access to thousands of freelance writers who specialize in various industries so you get the expertise you need
• Members on paid plans can work with the Scripted team to create a winning content strategy (not available for Free plan users)
• Connect with writers through the Scripted team so you can enjoy consistent communication

Scripted limitations

• Free plan only provides access to AI-generated content; most plans emphasize AI-generated content with human editing
• Some users report that finding the right writers for their needs is time-consuming

Scripted pricing

• Starter: Free
• Pro: $199/month
• Team: $499/month
• Enterprise + Agency: Contact for pricing

Scripted ratings and reviews

• G2: 3.1/5 (50+ reviews)

Upwork is a freelance marketplace with professionals from a wide range of industries, including a massive network of content-writing specialists. 

Find talent, manage contracts, improve collaboration in the workplace , review work, and pay freelancers, all from one secure platform. 🔐🥇

Upwork best features

• Check freelancer profiles, see projects they’ve completed, read reviews from their past clients, and sort writers by rating
• Secure payment platform keeps you and the freelancer protected; you can add tips for a job well done, break projects into milestones, or pay by the hour
• Create job postings for writers of specific skill levels, locations, time zones, and other qualifications
• Build long-lasting relationships with writers, editors, and other freelance professionals

Upwork limitations

• Users report the quality of content and communication varies between freelancers
• The rating system can result in low star ratings on your client account, discouraging top talent from accepting work

Upwork pricing

• Basic: $49.99+/month plus cost of content
• Enterprise : $849/month plus cost of content

Upwork ratings and reviews

• G2: 4.6/5 (1,800+ reviews)
• Capterra: 4.5/5 (100+ reviews)

Crowd Content is an enterprise content writing service with a network of more than 6,000 freelance copywriters. Use the platform to connect with writers of your chosen skill level and area of expertise to help scale your business with targeted content. 🎯

Crowd Content best features

• Projects that require fast turnaround times are often completed within 24-48 hours
• Flexible pricing allows you to adjust the per-word rate to match your project’s budget
• User-friendly platform makes it easy to place orders, pay freelancers, and review content
• Multiple content types, ranging from landing pages and blog articles to social media posts and marketing emails 

Crowd Content limitations

• Reviews mention difficulty finding freelancers who consistently produce high-quality work
• Users say the internal scoring system for writers and written content can be confusing

Crowd Content pricing

• Marketplace: $0.035+/word

Crowd Content ratings and reviews

• G2: 3.9/5 (10+ reviews)

My Content Pal provides you with stress-free, well-researched content. They have a strict no AI policy, guaranteeing 100% human-crafted, SEO-optimized content that will resonate with your brand’s unique voice and your audience. 

My Content Pal is one of the only agencies that allow you to work directly with the writer. They provide your brand with a dedicated writer who’ll work on your campaigns and interact directly with your team.

My Content Pal best features

• Strict no AI policy: Each piece of content is crafted by skilled human writers, ensuring brand alignment and authenticity. 
• SEO Success Manager: You’ll benefit from expert SEO insights from a dedicated SEO Success Manager.
• Build a relationship with your writer: You can engage directly with your dedicated writer.
• Loyalty program: Long-term customers will receive credits to use on the editing service or graphic design services.
• Affordable excellence: You can get premium content for as little as $0.08 per word.
• Customizable plans: Purchase words based on your requirements, from just 10,000 words to 200,000 words.

My Content Pal limitations

• You don’t get to pick your writer, but they’ll happily replace the writer if it’s not a good fit
• Reviewers report that it may take some time to get started. My Content Pal has a lengthy but thorough onboarding process.
• Content turnaround time of 72 hours for Dedicated Writer clients

My Content Pal pricing

• My Content Pal offers pricing from $0.08 per word with no hidden fees. Their packages are scalable to accommodate unique content needs. They offer a full refund if you’re unhappy with the content.

My Content Pal ratings and reviews

• Trustpilot : 4.8/5 with 54 reviews

Other Content Writing Tools

Not ready to hire a copywriter or commit to a content writing platform? Want to provide your in-house writers with the tools they need to succeed? We’ve got you covered with everything from content writing templates to industry-leading AI content generation.

ClickUp is the leading project management software on the market. While the platform doesn’t offer content writing services, it has several tools to help with press releases, product descriptions, and more.

Need to produce great content in a snap? ClickUp AI can generate emails, blog content, digital marketing copy, project briefs, meeting agendas, and status reports with simple prompts. It can also summarize meeting notes and generate action items, saving your team time and money. 🤩

Ready to connect your content to your workflows? Use ClickUp AI to create quality content in ClickUp Docs to enable seamless collaboration.

Want to give your content marketing strategy a facelift? Use ClickUp’s Content Management template to dial in your project plan. ✅

ClickUp can do it all. Seriously. Take a look at what you get:

• Content writing templates and communication plan templates for every purpose
• Hundreds of AI writing tools purpose-built for project management
• Content calendar templates to keep your projects on track
• Tools and features designed to improve workplace collaboration

ClickUp Teams Marketing makes it easy to brainstorm, plan, and execute content marketing campaigns across all platforms. Use it alongside ClickUp AI to generate campaign ideas, content briefs, case studies, and more without ever leaving the platform.

ClickUp best features

• Content calendar software to keep your marketing and SEO plans on point
• Hundreds of AI tools to help you produce high-quality content
• Library of over 1,000 ready-made templates to fast-track every project
• Content marketing software to boost your search engine rankings and drive traffic to your site

ClickUp limitations

• Some users report a learning curve when familiarizing themselves with ClickUp’s tools (solved with free video tutorials and FAQs)
• ClickUp AI is only available on paid plans

ClickUp pricing

• Free Forever
• Unlimited: $7/month per user
• Business: $12/month per user
• ClickUp AI is available on all paid plans for $5 per Workspace member per month

ClickUp ratings and reviews 

• G2: 4.7/5 (9,200+ reviews)
• Capterra: 4.7/5 (3,900+ reviews)

Words That Win

This curated list of the 11 best content writing services reflects evolving industry standards in industries across the board. Whether you’re in the market for SEO content writing services for your ecommerce site or need a freelancer to craft social media posts or white papers, you want vetted professionals who can deliver high-quality, original, and engaging content. 

Explore what other content writing tools can do for you. Get started for free today and sign up for ClickUp ! 🌞

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10 Best Content Writing Services (2024)

• Sam Swanson
• June 6, 2024

Content writing services are everywhere. The demand for good content continues to rise and, naturally, also the supply of content writing services. But with so many options available, it can be hard to choose the right company to partner with.

If you are thinking of using a content writing service, read on to learn more about some of the best content writing companies available and what they offer; but first, a bit about what these services entail.

What are content writing services?

Content writing services help companies create content, such as blog articles, web content, press releases, white papers, product descriptions, and more. These services have become more popular in the last decade due to the rise of online users and the demand for content creation to help brands reach and engage users.

There are many different types of content writing services. Some specialize in specific content types, such as blog articles, others offer various types of content, and some focus on serving specific industries.

Why use a content writing service?

Working with a professional content writing service can help you create better content faster. The content these providers create can help you increase your traffic from search engines and engage your audience, helping you build authority in your industry.

Content writing services also solve the problem of time and scale. In many cases, outsourcing content to a service provider, especially for significant content demands, is easier than building an in-house content team and can provide a better result. Alternatively, using a service can help supplement your content team’s capacity.

Best content writing services

There are hundreds, if not thousands, of content providers. To help you out, we’ve narrowed down the list to the top 10. We’ve assessed each content writing company’s history, how past and present clients rate them, pricing, and the pros and cons of each provider.

1. Writing Studio

Writing Studio is a content writing service that produces high-quality content such as blog articles, white papers, product descriptions, and more. We cover various industries and are well-known for writing on technical topics, such as medicine and finance.

We only hire the most experienced and qualified content writers and pride ourselves on providing our clients with a smooth experience and content that gets results.

• Writing Studio offers a hands-on service to help you with every aspect of your content writing needs (research, writing, editing, and formatting).
• Our writers have qualifications in the fields they write about and understand how to write content optimized for the web.
• All content is edited, proofread, and formatted. You can also request up to two revisions.

Writing Studio has excellent reviews (5 out of 5-star average) on G2 , Trustpilot , and Glassdoor from happy clients and writers who worked for us. The previous clients say we deliver high-quality content on time and offer great customer service.

Writing Studio reviews →

Writing Studio charges clients anywhere from $0.20 per word for an order under 5,000 words to $0.125 per word for over 10,000 words. We also offer enterprise pricing for orders over 100,000 words.

Writing Studio is a one-stop shop for high-quality content written by experts. You’re assigned a dedicated content manager that takes care of all your needs to ensure you’re delighted with your content.

Writing Studio does charge slightly more than some of our competitors, but the quality of our writing will ensure you get much better results, which makes it a worthwhile investment to make.

Writing Studio employs high-quality and well-qualified writers who can craft all of your content at fair and transparent prices. We are the ideal service provider if you want to create content at scale and cover technical topics.

2. ContentWriters

ContentWriters is a full-service content writing agency that will match you with experienced and vetted content writers.

• ContentWriters connects you with expert writers who can write all major types of online content. 
• Their website is easy-to-use.
• They offer unlimited revisions.
• They serve all major industries.

Feedback from past and current clients is great. They all say the company has excellent customer service, and the content is written to a high standard. ContentWriters has a 4.5 out of 5-star rating on Trustpilot and 3.8 out of 5 stars on G2 .

ContentWriters reviews →

ContentWriters charge per project, not per word. Expect to pay $110+ for a blog post 300–500 word article delivered in 5 days or $120+ for a faster turnaround of 3 days.

All of their writers are U.S based and are thoroughly vetted before the company hires them. Their writers will research topics for you, and they also edit and proofread all your content.

The biggest downside of their platform is that they tend to be quite expensive compared to other options. You also don’t get to choose the specific writer you work with.

ContentWriters have a good track record of delivering high-quality content to their clients but expect it to cost you more than using other content writing services.

Verblio is a US-based blog and content writing service specializing in SEO-optimized content, primarily blog articles and other content types such as eBooks and press releases.

• All writers are U.S based and are vetted by the company before joining.
• They offer a satisfaction guarantee for all content orders.
• All writers understand SEO best practices.

The company has excellent reviews on G2 . As of January 2022, they have an overall rating of 4.9 out of 5 stars. The quality of their work is mentioned repeatedly in client reviews.

Verblio reviews →

Expect to pay from $34 to $359 per piece of content. For example, a 1,000-word article would be $ 199.95.

All content is researched, written, edited, and checked for plagiarism by one of their experienced writers. The company also offers a higher level of customer service than many of its competitors.

Verblio does charge more than other options, but the quality of their writers is generally better.

If you want to work with a full-service blog and content writing service, then Verblio is a great option to consider. But keep in mind Verblio will cost more than many other options.

4. Express Writers

Express Writers is a full-service content writing company that will research, write, and edit content for your website or blog.

• Express Writers is an easy-to-use service. Simply sign up, fill out a content order form, and they will do the rest.
• They offer fixed and transparent prices. 
• They train all of their writers to write for SEO.

Express Writers reviews are generally good on Trustpilot , where they have an overall 3.6 out of 5-star rating. The only negative complaint about the company is that they charge more than other writing services.

Express Writers reviews →

You can expect to pay between $0.09 per word for a “general writer” and $0.30 per word for the most experienced writers covering technical topics.

The company employs 90 content writers who are vetted and trained in SEO. You can have all your content written by them, for example, blog posts, eBooks,  newsletters , ad copy, and even podcast summaries.

Express Writers charge slightly more than their competitors, and some clients have pointed out that not all writers deliver high-quality content.

Overall, Express Writers offers a good content writing service, and you can get all forms of content written from them. But you can expect to pay more than other options.

Upwork is one of the largest freelance marketplaces to find content writers for hire .

• Upwork is an easy-to-use platform. You can sign up and post jobs, or you can search for writers to hire directly.
• Upwork has a large pool of writing talent to choose from.
• You can handle project delivery and payments within their website.

For a large platform, they have a good overall rating on Trustpilot of 4.5 stars out of 5, which is from over 7,000 reviews.

Upwork reviews →

Expect to pay roughly US$15 per hour for a writer with some experience and up to $80 per hour for a very experienced content writer.

You can find writers on Upwork who specialize in lots of different industries and topics. It is easy to find writers, give them your project, rate them, and make payments.

You might have to work with a few different writers before finding a good fit – this can be time-consuming and costly.

Upwork is one of the largest freelancer platforms online and is trusted by thousands of clients. Chances are you will find a great content writer on the platform; it might just take some time.

6. Compose.ly

Compose.ly will match you up with one of their writers who can write high-quality content for you. The company also handles all payments between you and the writer.

• Compose.ly can match you up with experienced writers who can craft SEO-optimized content like blog posts, articles, eBooks, and more.
• They have transparent pricing.
• They offer good customer service.

Overall, Compose.ly has particularly good ratings from its clients. On Trustpilot , their rating is 4.4 stars out of 5. Most of the reviews say they deliver great content on time.

Compose.ly reviews →

You can expect to pay a minimum of $74.99 per 500 words of content. You can also opt for their managed subscription service, starting from $999 per month.

The company has a good process in place to vet the writers they hire so you can be sure of getting quality content written. They even offer free samples before you commit to working with them.

The prices of the service are on the high-end, and there are cheaper alternatives like Upwork, but you’ll have to vet your own writers. Another downside of the company is that they offer no volume discounts for large content orders, unlike most other services.

Overall, you can expect to receive high-quality content written by experienced writers when you work with Compose.ly, you just have to be prepared to pay above-market rates.

7. WordAgents

WordAgents is a premium SEO content writing service that you can work with to produce multiple content types (but mostly SEO articles).

• WordAgents offers a hands-on, agency level of service, providing you with content at scale optimized for search engines.
• All content is professionally edited before you receive it.
• They have transparent pricing and bulk discounts.

WordAgents have good reviews from previous clients on several blogs and have a 3.2 out of 5-star average rating from writers on Glassdoor .

WordAgents reviews →

Expect to pay $0.06 per word for large orders (over 20,000 words) and around $0.12 per word for orders of 1000 words.

All of their writers are vetted before joining the company and they train all of their writers to be SEO experts. They edit every piece of content that you order and can deliver it to you within 7-days.

WordAgents will deliver higher quality content, but you will pay a lot more for it than other alternatives.

WordAgents offers a comprehensive content writing service that will ensure you get content that ranks high Google. Since they deal with very large bulk orders, they may not be ideal for topics requiring subject matter expertise.

8. Contently

Contently is different from other content writing services as it matches you up with writers and provides software to manage your whole content marketing operation. They are particularly ideal for enterprises with complex content needs.

• You can manage every aspect of your content marketing strategy on their platform, including written and visual content.
• You can integrate other business tools like Google Workspace into their system.
• When you require content to be produced, you will be working with an experienced team of content creators.

Contently has a very good 4.6 out of 5-star rating on G2 . Reviewers point out the great customer service and that the content they produce is very high-quality.

Contently reviews →

The company only hires experienced writers and other content producers. Their all-in-one platform will help you become more efficient and productive.

The biggest downside of using their service is the cost. It only makes sense to use their service if you have a very high content marketing budget.

You can expect to pay a minimum of $3000 per month to use their service, and on top of that, you have to pay for each piece of content you order.

Contently offers a comprehensive software package that would be a good fit for larger companies with higher budgets. Otherwise, for smaller companies, there are better alternatives to use.

9. Crowd Content

Crowd Content is a content writing service you up with content writers who can produce everything from blog posts to product descriptions. You can choose writers based on their rating level.

• Crowd Content has thousands of writers to choose from.
• All writers are rated so you can see how well they have worked in the past.
• You can order lots of different types of content on the platform.

Crowd Content is a popular platform with decent reviews (4 out of 5-stars on Trustpilot ), but there are negative reviews from clients who were not happy with the content quality they received.

Crowd Content reviews →

They have a large pool of writers on their platform, and reviewers praise the ease of use of the service and their clear pricing structure.

The company seems to sometimes struggle to deliver high-quality content consistently to clients, which suggests their rating system isn’t as good as it could be.

The amount you pay depends on the “level” of the writers. For example, 1-star writers cost 3¢ per word, and 4-star writers cost 13.5¢ per word.

Crowd Content is an easy-to-use content writing service that offers good prices. However, the quality of writing their writers produce may not always be consistent.

10. WriterAccess

WriterAccess is another platform to connect with content writers who can write website and blog content for you. Unlike other platforms, once you find a good writer, you can work with them exclusively.

• WriterAccess features thousands of writers.
• They have a dedicated customer service system.
• They have simple and transparent pricing.

WriterAccess has a 4.1 out of 5-star rating on G2 , which is good compared to other platforms. Their good customer service is mentioned a lot by reviewers.

WriterAccess reviews →

WriterAccess charges membership fees of between $39 and $99 per month (plus a free trial); keep in mind you still have to pay per word for your content. Their top-tier membership subscription provides better account management options.

They give every writer a rating which you can use to vet freelancers that you hire. Reviews of the company suggest the content they deliver is of a good standard.

They do not have staff editors, so you’ll have to edit your content once it is given to you by the writer. You may also have to try out many different writers before finding a good fit.

Overall, WriterAccess is an easy-to-use platform to find freelance writers, and they offer a good level of customer service and transparent pricing. However, you do have to pay a monthly membership fee that other alternatives do not charge.

Tips for finding the best content writing company to partner with

There is an abundance of content writing services available, and it can be challenging to figure out which company is going to be ideal for your needs. The following tips will help you shortlist service providers so you can more easily find the ideal company to partner with.

Check out client reviews

No matter which company’s website you visit, they will have great things to say about themselves. To get a more accurate picture of the experience clients have had with them, check out reviews on third-party websites such as G2, Trustpilot, Clutch, UpCity, and Google Reviews.

If a company has an average rating of over 80% (4 out of 5-stars) this is a good indication that they, for the most part, provide a high-quality service. In general, any average rating under 80% shows that the service they provide is inconsistent. An average of over 80% usually shows that their service quality is consistent. The closer to 100%, the better. Ideally, you want to find a company that has multiple reviews and a high average.

Do they have industry-specific experience?

When it comes to publishing content on your website (or on your clients’ websites if you’re an agency), factual accuracy is paramount. It’s important to work with a company that has experience in your industry, especially if you’re publishing content about more technical topics, such as medicine and finance.

If you’re writing content about cancer, it’s best to have writers working on that content who are medical doctors, or PhDs in relelvant fields. These “subject matter experts” as they’re called, will understand the nuances of the topic and provide content that is of higher quality. So be sure to assess a service for their specific expertise in the industry you require content for.

Ask for content writing samples

It’s a great idea to either check out content writing samples on their website or request samples similar to the content you want to create. 

Seeing content writing samples will quickly give you an idea of the quality you can expect from them and help you determine if the price advertised is reasonable for the quality they have previously delivered before. It’s also worth checking out case studies or requesting them to see how previous content they have written for clients has performed in search engines or other content marketing KPIs such as conversions.

Consider pricing

Budget is an important consideration, especially if you’re re-selling content and have specific margins you’re aiming to maintain. But it’s not so black and white, especially if you’re creating content for your website.

Let’s say a service costs 20% more than a competing one, but their content is twice as good. In that case, despite the 20% increase, it would be worthwhile going with that option because the content itself could provide a higher return on investment than that initial 20% higher rate. Of course, pricing is a vital part of the decision-making process, but remember to consider other factors such as quality and the service’s capabilities, and not just decide based on the price itself.

Give the service a “test”

The best way to test a content writing service is to start small, with one or two articles, and then scale up from there as you become more confident with their abilities. But before starting a test. Some companies will offer free samples, others provide discounts for first orders, and others keep the same pricing.

It’s always important to start small. The good thing about content writing services is that the majority don’t require any long-term commitment and have small minimum orders. This means you can test multiple providers without breaking the bank to help you make a decision about which provider to partner with over the long term.

The bottom line

Overall, finding the right content writing service comes down to how much you are prepared to pay, the quality you’re looking for, and the relationship you want to have with the company. In general, the more you pay, the better the quality of the writing, the better it will perform as part of your content marketing strategy, and the better the customer service will be.

You have many options, including freelance marketplaces such as Upwork and WriterAccess, and more full-service agencies such as Writing Studio and Verblio.

There are many excellent content writing services out there, but finding a great one is easier said than done. Hopefully, this list has provided you with some options to consider and a few helpful tips on your journey to finding your perfect partner.

Don’t forget to share this article!

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EXAMPLE OF A PRODUCT DESCRIPTION ON “FASHION”

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BoDaS: The Practical and Elegant Men’s Sock

No longer are men confined to the run-of-the-mill socks in either dark shades or white. Socks have come into their own as clothing accessories that speak to different styles and personalities. Socks are trendy and now worn for both their comfort and their statement value. Women who want their men to be fashionably coordinated in their total look are giving their favorite guys our BoDaS Stylish Men’s Socks . Our customers appreciate the high quality of BoDaS socks and know they are that personalized, special beginning piece that every man’s wardrobe requires.

Unless you are at the beach or in a pool where bare feet are expected, socks are worn for comfort and to keep your feet dry and protected from potential blisters caused by bare ankles and toes rubbing against the backs and insides of your shoes. We wanted our socks to be the ultimate in comfort, to be breathable, to hold their shape and to be fashionable for both contemporary and trendy personalities. We also wanted our socks to give men a full spectrum of choices.

We did our research, and the best results were incorporated into our collection of BoDaS Stylish Men’s Socks that will meet and exceed the footwear expectations of men everywhere. BoDaS stands for Bold, Daring and Strong, and we’re committed to providing this in both quality and style.

What Makes BoDaS Socks So Special?

BoDaS socks are available in a wide assortment of styles to accommodate everyday and special needs.

• Athletic Socks: Our comfortable performance socks have moisture-repelling properties, and they are breathable, non-slip and available in a variety of materials and thickness to keep feet warm in cold temperatures and cool in warmer climates. The selections are low-cut ankle socks, crew-length socks, soft cotton tube socks and skiing socks.
• Mid-Calf Socks: Whether worn as casual wear or when getting a bit more dressed up, this sock length is the mainstay of every man’s ensemble. Our high-quality mid-calf socks can be worn with just about every shoe style. They come in a full range of basic and bold colors, patterns, designs, materials and thickness and are designed to match your personality, mood or occasion. They are non-slip, breathable, sweat-repellent and very comfortable.
• Over-the-Calf Socks: These full-length knee socks are designed to keep your socks from dropping down and to prevent your skin from showing when the pant legs rise up. Our over-the-calf socks are made to last and to provide a compression quality to help support leg circulation.

  Colors

Are you a fan of bright, bold and daring colors that let your personality shine? BoDaS has what you are looking for, in a rainbow of colors and patterns. Do you need to be more traditional for high-power occasions? We have the socks for those moments too. Do you want that unique pair of socks that will both gain attention and become a conversation starter? Look no further than BoDaS for your novelty socks that will fit seamlessly into your whole outfit.

  Fabrics

BoDaS Stylish Men’s Socks are created with an array of materials with the goal of providing comfort and performance.

• Cotton and Cotton Blends: Our cozy cotton socks are feet-friendly. They are lightweight, non-slip, durable, absorbent, breathable and cool.
• Wool and Wool Blends: BoDaS wool socks are non-slip, breathable and moisture-repelling. They will also keep your feet warm in cold weather and cool in warm climates.
• Silk and Silk Blends: Our silk socks are excellent for formal occasions and black-tie events. They are non-slip and give your feet a feeling of walking in luxury. The silk and wool blend adds warmth for colder weather while the silk and synthetic blends provide strength and durability.
• Synthetic Blends: BoDaS lightweight socks combine synthetic and natural materials for comfortable, non-slip and lasting socks that you’ll be proud to wear.

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EXAMPLE OF A BLOG ARTICLE ON “HEALTH”

Stay Healthy Through Autumn and Winter: Home Remedies Against Colds

The common cold is just that: common. Around the world, adults and children alike can expect to struggle with a cold at least once each year. While no one is immune to all colds, there are a number of ways to protect yourself against colds, boost your immune system, and fight off colds quickly.

How to Survive the Cold and Flu Season

At times, it might feel as if you are doing everything right, yet you still come down with a cold or the flu. There are certainly some risk factors , such as working with children, that will increase the likelihood of catching a cold. However, there are also a number of lifestyle and behavior changes that can decrease your chance of having a cold this season.

Keep Your Hands Clean: By some estimates, adults touch their faces up to 3,000 times per day! Touching your eyes, mouth, or nose means you are increasing your risk of spreading germs. To ensure that your hands are clean, make it a habit to wash your hands at every possible opportunity. For those times when it might not be convenient to wash your hands with soap and hot water, carry hand sanitizer instead.

Avoid Those Who are Already Sick: When someone you care about is under the weather, it is normal to want to reach out and help them. However, be wary of spending a lot of time with those who are already sick. Encourage friends and colleagues to stay at home if they are feeling unwell. Instead of spending time with a friend who has a cold, drop off some soup at the door and pick up the phone for a quick chat instead.

Ditch Your Cloth Bag: Many people carry around a bag or a purse with them on a regular basis, but not everyone takes time to clean that bag. Since cloth bags can collect germs and encourage the spread of viruses, a better option is to invest in a vinyl or leather bag. These materials can be wiped down with ease and kept clean, reducing your exposure to unwanted germs during cold and flu season.

Steer Clear of Communal Foods: Sharing is caring, but not when it comes to food and drink during cold season. Skip the communal tapas platter or the shared appetizers at your next dinner party and stick to your own plate. While you can control your own hygiene habits, you can’t always tell who else might be coming down with a cold or who simply didn’t wash their hands before sitting down to dinner.

Boost Your Immune System to Fight Off Viruses

In some cases, there is no way to avoid coming in contact with someone who has a cold or the flu. Fortunately, there are ways to strengthen your immune system so that you can avoid viruses. Many different lifestyle factors can impact a person’s immune system, and each of the following tips can play a role in improving your immune health.

Stay Active: It is no surprise that exercise offers several health benefits. While extreme endurance sports may have a negative impact on immunity, regular, everyday exercise can go a long way in boosting your resistance to illness. Whether you enjoy walking in the morning or hitting the gym after work, regular activity could be a key to your health throughout the cold and flu season.

Eat a Healthy Diet: To operate at the highest level, your immune system needs to be fueled properly. Although vitamins and supplements can certainly help, the best foundation is a healthy, nutritious and varied diet. Ideally, you should enjoy foods that contain a wide range of vitamins, minerals and antioxidants. If you have a deficiency in certain micronutrients, such as zinc or Vitamin C, you may be more susceptible to colds. Therefore, eating a nutritious diet can go a long way in boosting your immune system and protecting you from any colds going around.

Stop Smoking: There is a direct link between smoking cigarettes and being able to fight off infectious diseases. Smokers are more likely to be susceptible to colds, and they may also experience cold symptoms for longer. To greatly improve your immune system’s strength, reducing or minimizing the consumption of cigarettes is key. In addition, those who do not smoke may want to take care to avoid secondhand smoke, which can pose some of the same problems for the immune system.

Minimize Alcohol Consumption: Alcohol can have a tremendous and negative impact on the strength of the immune system. The microbes in your gut are part of the body’s defense against bacteria, but the consumption of alcohol can damage the lining of the intestines and make it easier for bacteria to enter the digestive system. While regular alcohol consumption can be a problem, binge drinking may be even worse. During cold and flu season, reducing your alcohol consumption can be one way to avoid risk and stay healthy.

Get Enough Sleep: Routinely skipping out on sleep could have a disastrous impact on your immune system, making you more susceptible to colds. When you sleep, your body produces cytokines, a type of protein that can be used to fight back against inflammation or infection. When you don’t get enough sleep, your body is not able to manufacture enough of those cytokines to keep your immune system working. Catching up on sleep and sticking to a regular sleep schedule may be the easiest way to reduce your chance of catching a cold this season.

Aim to Reduce Lifestyle Stress: The immune system is a complicated system of the body, and it can react to many different sources of stress. Even if you eat well, avoid cigarettes and alcohol, and even get plenty of sleep, you can still decrease the strength of your immune system if you experience high levels of stress. Activities like meditation, reading, or any other form of stress relief could boost your immune system and help you resist everything from the common cold all the way up to more severe illnesses.

Home Remedies to Get Rid of Colds in Less Time

Even if you enact all of the suggestions listed above, there is still the possibility that you might come down with a cold. Fortunately, there are a number of home remedies that could help to treat an infection and get rid of a cold in less time.

Stay Hydrated: Dehydration can worsen the symptoms of a cold. At the same time, it can be challenging to drink enough fluids when you are feeling unwell. Staying hydrated is vital, so it needs to be a priority. While plain water is a great place to start, it may also be necessary to ingest calories or salt to boost hydration and increase energy levels. A glass of orange juice can provide some much-needed energy along with some Vitamin C, while a cup of broth can deliver salt as well as hydration. Warm fluids can do double duty as a way to stay hydrated and a way to loosen congestion and make it easier to breathe despite a stuffy nose.

Get Plenty of Rest: Above all else, it is important to rest when you have a cold. Although you might be tempted to get to work or keep up with your regular routine, doing everyday activities when you are under the weather will only prolong recovery. Allow your body to use its energy for healing and take time to rest. This is a great opportunity to take a nap or watch a movie. If you must get tasks done, stick to those jobs that are critical and delegate or postpone everything else.

Try Gargling:</b Having a cold can also mean a scratchy or sore throat. This might lead to discomfort, and it might prevent you from drinking fluids and staying hydrated. Gargling with a mixture of warm salt water can temporarily relieve a sore throat. Gargling warm salt water can be done safely up to six times per day.

Increase Humidity in Your Environment: Dry air can worsen the symptoms of your cold, and it can also decrease your comfort throughout your recovery. To increase comfort and make it easier to breathe through blocked nasal passages, use a humidifier to quickly add moisture to the air. Another way to increase humidity is to run a hot shower and make the most of the steam created as a result.

Use an Extra Pillow: Since you’ll be getting plenty of extra rest when you’re struggling through a cold, make sure to add an extra pillow to your bed at night. That little extra bit of elevation can relieve uncomfortably blocked nasal passages, allowing you to breath better and sleep through the night. The right position will drain your sinuses and improve your sleep, helping your body to recover faster at the same time.

Each of these home remedies can play a part in keeping you healthy. Even during the cold and flu season, those who are able to boost their immune system have a fighting chance at avoiding illness.

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EXAMPLE OF AN IN-DEPTH ARTICLE ON “CRYPTOCURRENCIES”

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Cryptocurrencies: Are they the investment of the future?

The rise of cryptocurrencies over the past decade promises to transform the payments landscape. Since the release of the first cryptocurrency, Bitcoin , in 2009, more than 6,000 alternatives have been created . Unlike other mediums of exchange, cryptocurrencies rely on decentralized controls using distributed ledger technology . Trusted third parties are not involved in the transaction processes. Cryptocurrencies are borderless digital forms of currency that are not controlled by governments . These digital currencies can be valuable investments, but investors should be aware that they are highly volatile.

What is cryptocurrency?

Cryptocurrency is a virtual currency that is used as a medium of exchange . Unlike fiat currencies, cryptocurrencies do not have centralized controls. Instead, they are decentralized, with each user of an exchange having control over his or her wallet. Cryptocurrencies have seven key characteristics , including the following:

• Digital forms of payment
• Use of a decentralized network
• Peer-to-peer transactions only
• No involvement of trusted third parties
• No personal information has to be given
• Cryptography with each user having his or her private code to access his or her wallets

Unlike fiat currencies, which are the individual, physical currencies used in different countries, cryptocurrencies are entirely digital and only exist online . They use a decentralized network comprised of all of the individual users of an exchange. These currencies use distributed ledger technology to remove the need for the involvement of trusted third parties . The most widely used distributed ledger technology is blockchain technology , which is a database that contains the history of all of the transactions that have ever occurred with a cryptocurrency. The data on the blockchain cannot be altered and can be seen by everyone on the exchange.

Cryptocurrencies use cryptography to secure their exchanges and the transactions that occur. The users do not have to provide personal information , and they use private codes to access their wallets . Because of the pseudonymous nature of cryptocurrencies, it is crucial for investors who own Bitcoin or an alternative coin to closely guard their private codes. The only way that they can access their holdings is to use their codes, and it is impossible to prove that they own cryptocurrencies without their codes .

When a user wishes to make a transaction, the request to send bitcoin or altcoin is submitted to the decentralized network or announced. Individual nodes called miners take the transaction information and encrypt it in a process called hashing while adding additional transaction information and hashing that as well until enough information exists to form a block . The miners then work to solve cryptography puzzles to elucidate the encrypted code of the block. The first miner who can figure out the code will be able to add the block to the cryptocurrency’s blockchain, and he or she will receive a reward.

Once a new block is added to the blockchain, the other nodes on the network will verify it. The entire blockchain for the cryptocurrency will be checked to ensure that the information matches. Once the block is verified through a process called consensus , it will be validated and confirmed so that the miner will be allowed to add the block to the blockchain. The transaction will then be completed, and the recipient will receive the cryptocurrency that was sent by the sender.

A person cannot physically hold a cryptocurrency. Instead, it exists on the blockchain. People have public keys that they can give to others to send them cryptocurrency. They also have private keys that they can use to access the cryptocurrencies that they own. The private and public keys are stored in wallets, which can either exist as digital wallets online or offline on paper or a hard drive. The person who has the private and public keys owns the cryptocurrency, making it crucial for people to take steps to protect this information.

What are the advantages of cryptocurrencies as a payment system?

Cryptocurrencies offer several advantages as a payment system over fiat currencies. Moving a fiat currency across the world is more difficult because of the various exchange rates and governmental and banking regulations. Since cryptocurrencies are global , they are simple to send and receive across borders without requiring approval from external authorities or sources. The peer-to-peer focus of cryptocurrency exchanges removes the need for trusted third parties to verify and approve transactions.

Cryptocurrency transactions are much more discrete than other types of transactions. Since they are pseudonymous, a user’s transactions with cryptocurrency are not readily associated with his or her identity. While cryptocurrency transactions are not truly untraceable, they are much more difficult to link to an individual than traditional types of transactions are .

A major benefit of cryptocurrencies is the greater autonomy that they afford to people. Users have a much greater level of control over their money and how they spend it since there is no intermediary authority such as a government or bank in control of cryptocurrency exchanges.

Cryptocurrencies are also not subject to many of the types of banking fees that are inherent with fiat currencies and traditional banking systems. While there may be occasional fees for sending or receiving cryptocurrency, there are no minimum account balances, account maintenance fees, overdraft charges, or returned deposit fees associated with cryptocurrencies. International payments using cryptocurrencies are much cheaper than sending money by wire. Since the transactions occur quickly , there also are no lengthy weights for bank authorizations on international transfers of cryptocurrencies.

One great promise of cryptocurrencies as a payment system is its ability to provide access to money to people wherever the internet is available . People who live in areas without access to traditional banking systems may participate in cryptocurrency exchanges. Women in countries that don’t allow them to open bank accounts can have greater control over their money with cryptocurrency exchanges.

Overview of common cryptocurrencies

After Bitcoin’s creation and subsequent success, many other cryptocurrencies have been created and released. While there are thousands of these altcoins , a few have emerged that are more common than others.

Bitcoin (BTC) was the first cryptocurrency and was released in 2009 by Satoshi Nakamoto , an unknown person or group of people. As of Feb. 6, 2020, Bitcoin had a market cap of $177.5 billion and was trading at $9,753.11 for one Bitcoin.

Ethereum (ETH) is an altcoin that offers a software platform from which developers can build and run decentralized applications and smart contracts without concerns about fraud, control, or downtime. Ether is the token offered by Ethereum. This cryptocurrency was launched in 2015 and is now the second-largest cryptocurrency behind Bitcoin . As of Feb.6, 2020, it had a market cap of $23.3 billion and was trading at $213.05.

Litecoin (LTC) was launched in 2011 by Charlie Lee , a graduate of MIT. It is similar to Bitcoin but offers a faster confirmation process because of its quicker rate of block generation. As of Feb. 6, 2020, Litecoin had a market cap of $4.7 billion and was trading at $73.22.

Bitcoin Cash (BCH) was created in 2017 as a hard fork from the original Bitcoin . A hard fork occurs when a disagreement arises between the coders and miners. In the case of Bitcoin Cash, its creation arose out of an argument about the size of the blocks allowed by Bitcoin. The proponents of Bitcoin Cash wanted to make the blocks larger to make the transaction process faster. As of Feb. 6, 2020, Bitcoin Cash had a market cap of $8.0 billion and was trading at $439.08.

Libra (LIBRA) is the much-hyped digital currency that Facebook has yet to launch as of Feb. 2020 . On June 18, 2019, Facebook released a whitepaper on Libra. This digital currency is planned for launch later in 2020. With Facebook’s massive global reach, Libra will likely garner substantial attention because of the potential for large exchanges on its platform.

In addition to these common cryptocurrencies, there are thousands of others. Investors should conduct due diligence and thoroughly investigate any cryptocurrencies before investing money because of their high degree of volatility .

Criticism of cryptocurrencies

Governments and taxing authorities around the world have had some strong criticisms of cryptocurrencies. Since they are relatively anonymous, governments worry that they could be used for money laundering and illicit trade .

A few countries ban cryptocurrencies , while most have some type of regulatory scheme to address and tax profits made from cryptocurrencies. In the U.S., cryptocurrency profits are taxed at the capital gains tax rate, which starts at 15%.

As an investment, cryptocurrencies are known for their volatility . Investors who fail to conduct due diligence before investing in cryptocurrencies could sustain substantial losses. Like other high-risk investments, investing in cryptocurrencies should not be viewed as a get-rich-quick scheme. Individuals should take the time necessary to learn about cryptocurrency and to thoroughly research any altcoin that they might be considering before getting into the digital currency market.

A big problem with cryptocurrencies can occur when someone dies. If the person has cryptocurrency holdings, those holdings may be lost if no one else has access to his or her private and public keys. Some cryptocurrency owners are wary of giving these numbers to anyone. However, if they have not made arrangements for the keys to be passed on to their intended beneficiaries, their holdings will vanish when they die. A solution to this issue is to draft a will. Some people are concerned about providing their lawyers with their keys, but including cryptocurrencies in estate planning is important for ensuring that their loved ones will have access to them after they pass away.

Outlook on cryptocurrencies: Where is the journey headed?

While cryptocurrencies occupy a small space in the financial marketplace, they are unlikely to go away. Following a meteoric rise in 2017 and a large crash in 2018, cryptocurrencies had a relatively quiet year in 2019. Various cryptocurrencies have been unstable assets. However, many tech and financial industry experts believe that cryptocurrencies are disruptive and transformative , making it likely for them to change the banking and payments landscape in the future .

Bitcoin and altcoins have experienced tremendous volatility as investment assets, however, they could become more stable with greater acceptance . Many transactions are increasingly occurring online, including banking and payment functions. The availability of cryptocurrencies as a safe, decentralized option for payments could help to move them more into the mainstream. The key to whether to invest in cryptocurrencies depends on an investor’s understanding and acceptance of blockchain technology and his or her willingness to conduct the necessary research before getting into the market. As with any other type of investment, people should make certain that they are diversified to protect themselves when they invest in cryptocurrencies.

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“I just reviewed my first order and it was AMAZING!!! You made my life so much easier. You are my #1 content development company, and I will send my clients to you for services. Thank you.”

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“The content that Express Writers puts out is above and beyond what you’ll find online for this type of service. Not only do they produce well researched, well constructed and entertaining content for my business but for my clients as well. 

I love how they can take your brand voice and write as if it were you. That’s not easy to do. 

Their customer service is amazing as well. Very responsive and never an issue. I highly recommend them. ”

Pia Larson Chief Imagination Officer at Fingerprint Marketing

“As an entrepreneur in Austin with extensive knowledge and experience in SEO, I understand the value of having content that is unique & relevant to the customers I serve. Since my recent collaboration with Express Writers, I have felt extremely confident in the creativity & the quality of work produced by their team. I love how seamless their online operation is – from my initial request to the final deliverable. The nice balance of creativity with the technical writing has produced instant results for my business in search. The staff is super-friendly and responsive. Express Writers is highly recommended for any businesses looking to ‘level up’ their content marketing strategy.”

Justin Staples Owner – js-interactive.com

Download your Free copy of Expert Content Writing Services | Express Writers

Content Writing Services by Mighty Scribes

High-quality content in every industry. Earn clicks and customers with our top-ranking blogs and articles.

Trusted by industry leaders such as:​

What Makes Us Mighty ?

Happy content writers.

Our full-time writing team is dedicated to creating the best content for clients. We get to know your industry and your unique brand voice.

Rank-Worthy Content

We pride ourselves on creating the most optimized blogs and articles in the content writing industry. We don’t just write content, we make sure it ranks.

Easy-Order Interface

Our dashboard makes ordering content simple. Request blogs, suggest revisions, and get your final product whenever you need it.

Sensational Scribes. Superior Content.

In ancient history, scribes were trained and trusted to document the most important parts of a culture and society. Like learned scribes, our team of writers has worked hard to master the arts of content marketing and search engine optimization to become masters of their craft. With every assignment, our writers create top-ranking blogs that drive organic clicks and conversions to your website for years to come.

An Innovative Approach to Content Production.

Check out these mighty, mighty numbers: Our scribes have written over 25,000 blog posts in 500 industries. With so much depth of experience, we know what it takes to rank at the top of the SERPs. Our dedicated team of writers will leverage every SEO element it takes to rank, so your content brings value to your target audience and drives leads and sales. We make content that makes you money.

Mightier Content for More Powerful Results.

• Our content includes every SEO element it takes to rank.

Professional Writers

Journalists. Academics. SEO strategists. Our 50+ editorial team has the content writing know-how.

Topical Authority

We have writers for every industry. Our blogs and articles will showcase your industry expertise and authority.

SEO-Optimized

We optimize content to rank for relevant keywords in your industry. Every blog we write is designed to rank in search engines.

Proprietary Software

Our writers use our powerful content writing software so your blogs and landing pages have the greatest ranking potential.

We include rich media in every blog and article so your content is engaging to your audience and rank-worthy to search engines.

Our Content Writing Services Include…

Every type of content to bring your business to life.

Our high-quality blog posts answer the questions that users are asking about products and services like yours. We write blogs that your audience and search engines will love. Learn more

Landing Pages

We’ll spruce up your website copy for better conversions and performance. Or, let us create new, engaging, and SEO-powered landing pages that capture attention and clicks. Learn more

Press Releases

Hear ye, hear ye! Our professional press releases will announce the best news about your business. We entice journalists to include your products or services in their coverage. Learn more

Featured Industries

Whether technical concepts or conversational tones, we craft web content that fits your brand voice and industry niche.

Get Started with Mighty Scribes!

Let us know your content needs, and one of our Mighty Scribes will reach out to you in haste!

What Marketers Are Saying About Our Content Writers

Why do I need blogs on my website?

Blog content can help your website show up in search engines when users ask questions related to your business. There are thousands to millions of ways that users may search for products or services like yours. The more relevant blog content you have on your website, the more keyword searches that Google will promote your business for.

Do you charge more for images, rich media, or content optimization?

Absolutely not! These elements are essential to ranking in Google, which is why unlike Verblio or the Hoth, we don’t charge extra to get you to page 1. All of our blog posts and landing pages will come with the SEO elements that are needed to rank, including rich media and optimized page titles, meta descriptions, and h1-h6 headers.

My enterprise brand needs hundreds of pieces of content. Can you help?

As a full service content writing agency, Mighty Scribes operates at scale. That means no content order is too big for us, and we can replicate your content strategy month after month. We will get you the blogs and articles you need within 30 days or less.

What makes Mighty Scribes different from Upwork or Verblio?

We don’t have pre-written content available for order. We tailor our content to your unique industry, your brand voice, your target keywords, and your business goals. It takes a lot more than a few optimizations to get to the top of the SERPs, and we ensure that your content is as high-performing as possible.

When can I expect my content to be complete?

Most of our content is complete and delivered within 12-14 days. Because all of our content types are optimized for peak performance, we don’t offer on-demand orders or generic blog content. Our content writing is tailored to your specific website and industry, meaning better results in content performance over the long term.

Are your content writers native English speakers?

Yes. Many of our writers come from journalism, academic, and marketing backgrounds. Featuring native speakers helps us to produce the best content that requires fewer revisions while also displaying expertise and authority for your business. Unlike other content writing agencies, we don’t charge more for native english writers.

You’re in the Right Place.

Article Writing Services

Written content is often a brand’s first opportunity to leave an impression on potential customers, whether it’s a blog post, guest article or ad copy.

We write SEO content that drives visitors to your site and keeps them there. Start the customer journey on the right foot with Brafton’s article writing services.

By entering your email address, you agree to receive emails from Brafton in accordance with our Privacy Policy . You may unsubscribe from these communications at any time.

What Sets Our Article Writing Services Apart?

A leader in the content marketing space, Brafton has become one of the largest and most experienced firms in the industry. Over the years, we have steadily refined our professional article writing service to ensure it continues to deliver tangible results for our clients, in line with shifting search engine optimization (SEO) and digital marketing best practices.

Using the latest SEO tactics and data-driven research, we craft each quality article to:

• Increase your search presence.
• Raise your brand awareness.
• Keep visitors coming back to your site.
• Bring in qualified leads.
• Support your digital marketing campaigns.

Our writers are masters of style and tone, nimbly navigating the nuances of your brand’s style guidelines and producing articles that match your vision and message. Brafton’s editorial department has amassed a team of talented professional writers with a depth of experience and expertise in various industries.

Whoever your audience is, we can write to them. No industry, market, audience or subject matter is too niche for our expert writers.

Brafton’s Results-Driven Article Writing Process

Our content creation process is heavily driven by market research and search performance analysis:

A dedicated content marketing strategist works with you to outline a detailed content strategy tailor-made to meet your specific commercial goals. This involves keyword research, meetings with your team and industry research to ensure we’re focusing on search queries that display high user intent and closely align with your services and offerings.

Our in-house consultants create Search Performance Briefs (SPBs) for each keyword, mapping out important discussion points, associated search phrases, ideal content lengths and headlines, landing pages to link to and much more. We take every opportunity to finetune each SEO article to increase search presence and drive engagement.

Your professional writer uses SPBs as the framework to craft high-quality content that speaks directly to your audience.

Brafton’s expert writers do whatever research is necessary to produce engaging content that meets your brand’s standards, such as conducting industry analysis and speaking with internal SMEs and other experts.

Extensive internal quality assurance testing, including multiple editors and project managers, fixes any errors in the copy and ensures everything we produce is plagiarism-free. Articles are meticulously refined and revised before they land in your hands.

Our team implements your feedback, revising and rewriting articles according to your specifications. Nothing is published until you are completely happy with every aspect of the content.

Our article writing service uses the highest caliber SEO techniques and is executed by the highest caliber writers.

In the UK? Check out  Brafton’s article writing services  in the United Kingdom.

In Australia? Check out  Brafton’s article writing services  in Australia.

In Germany? Check out  Brafton’s article writing services  in Germany.

Our Article Writing Options

There are countless opportunities to share the written word with your audience online.

That’s why our professional article writing service has numerous options to create and share great content.

Blog Articles

Your blog should have a steady stream of fresh content to keep your readers interested, engaged and coming back for reliable quality content. You will work with a dedicated blog writer who will get to know your brand’s voice & values, your industry’s most important topics and the best way to craft SEO content for your site that supports your content marketing initiatives.

Guest Posts

Website content.

Beyond blog articles, your website’s content should be strong enough to stand on its own. Your expert writer can craft descriptive, persuasive language for your product landing pages, empathetic, emotion-evoking language for your about and mission/values pages and direct, professional content for your leadership pages – all with UX and SEO in mind.

LinkedIn Articles

Branded content belongs in many places other than just your blog. LinkedIn articles give you the opportunity to show off your expertise and build your brand’s authority and thought leadership. Your article writer can ghost-write content for LinkedIn, giving you the chance to share industry news, insights, advice and opinions – all on the social platform designed for professionals.

Press Releases

Press releases are essential communication tools for brands, especially when an important change in the organization occurs, such as adding a new product, bringing in new leadership or announcing a merger or acquisition. Our writers create quality press releases, and our content distribution services can get it published on PRNewswire and other channels.

Micro Content

Article writing isn’t always long-form, highly detailed writing. Each copywriter on our expert editorial team is adept at writing a variety of content types, including micro content such as ad copy or product descriptions. Our social media management services also provide to-the-point, punchy yet professional posts that you can share on Twitter, Facebook and other platforms.

Custom Content Created for Your Audience

Our team carefully crafts every step of the content writing process to engage your target audience. From the outset, our production teams, project managers and content marketing strategists research your industry, market, competitors and customers to determine the best way to:

• Create digital articles that resonate with your most promising sales prospects.
• Target high-intent search queries.
• Bring potential customers into the sales funnel.
• Nurture your brand relationship toward an eventual conversion.

There are several factors our professional writers consider when writing to any audience:

Style & Tone

Whether you already have a detailed brand style guide or need assistance developing the right voice for your business, Brafton can help.

Our blog writers are adept at skillfully incorporating nuanced writing styles into everything they produce. We can tailor articles to different customer personas and demographics, adapting the language to engage different customer segments.

Topic Selection

Our content writers use a variety of tools and resources to develop article topics that are guaranteed to resonate with your audience:

• Industry research.
• Competitor analysis.
• Trending social media topics.
• Breaking news items.
• Customer pain points.
• Evergreen subjects.

Every topic is carefully researched beforehand to ensure each article we produce finds its intended audience.

Subject Matter Expertise

Your customers are discerning individuals, and they can tell the difference between real industry thought leadership and someone faking it. Brafton’s expert writers have experience writing for a number of different industries, including:

• Health care.
• Financial services.
• Consumer retail.
• Legal services.
• Manufacturing.
• Industrial.
• Oil & gas.

Our blog writers thoroughly research every article to ensure complete accuracy and showcase your brand as a true authority in your market.

Content Goals

Each blog article is part of an overarching digital marketing strategy. As such, every piece of content your article writer will create has a purpose.

Our professional article writing service gives direction to your content. Each piece is written with your goals in mind, whether those are to improve your search engine rankings, drive traffic to your website, promote a piece of high-value content, announce a new product or service, encourage social media engagement or something else.

Your strategist will monitor the performance of your blog and website content to determine what’s working, how well and the ways in which your strategy can be adjusted to better serve your content goals. Monthly reporting calls will clearly show how each blog article is performing and supporting your brand.

Download the latest Brafton product catalog.

Should you outsource article writing services.

Outsourcing article writing services to a content marketing agency isn’t your only option, of course. Depending on available resources, you may be able to take that work in-house or assign it to a freelance writer.

There are  pros and cons to outsourcing  this kind of work through an SEO article writing service, but the benefits far outweigh any potential concerns:

Dedicated professional writers who understand your audience, industry and brand.

A full-service content strategy that aligns every article with your marketing and commercial goals.

Comprehensive topic and audience research ensures that each article resonates with your readers.

Strict quality control measures produce clean copy that accurately reflects your brand and your message.

Agency writers have years of experience working in different industries, developing significant subject matter expertise.

Expert writers can lend their article rewriting services to mold existing site content into SEO-enriched works that draw more organic traffic and increase search ranking.

Full-service agencies provide services beyond copywriting, including design, video, social media, web development, marketing strategy and SEO consultation.

Content writing services are typically far less expensive than hiring an in-house editorial team.

In most cases, the benefits of working with a content marketing agency far outweigh building a dedicated internal team or handing assignments to unvetted freelancers.

Brafton’s article writing services deliver more than just quality content. Everything we produce is in support of a broader content marketing strategy. Our teams routinely measure and analyze article performance, and continually refine content to draw more traffic, increase search visibility, produce qualified leads and, ultimately, generate more revenue.

We’re helping our clients meet and exceed their commercial goals, one article at a time.

Learn more about our Article Writing Services.

Your Dream Content Writing Crew

On-demand content writing services for small to medium-sized companies

Transform your narratives into traffic magnets

Words are incredibly powerful. They have the ability to engage people, educate the masses, inspire action, and turn random clicks into well-paying customers. In fact, when used wisely, words can even help you beat the competition and stay ahead of the curve.

Shape My Content is an active team of business storytellers, content specialists, and consultants committed to crafting copies that engage and convert. We specialize in crafting crisp and compelling content that both search engines and people love, resulting in increased organic traffic, more customers, and long-term business success. 

Create a credible and discoverable online presence with our high-quality content writing services

Article & blog writing.

Masters of storytelling and SEO, we craft content that ranks and keeps readers hooked

Landing Page Copywriting

Clarity meets persuasion. We write website copy that compels visitors to take action

Social Media Posts

Engaging, witty, and on-brand. We write engaging posts that get noticed and shared

Our Industry Expertise

Alright, let’s talk about what we do best (and love to do!)

Awards and Recognition

Why hiring experienced content writers makes all the difference.

Content writing isn’t a mystery. A quick Google search can cover the basics of creating a blog post or SEO-friendly article. Moreover, you might wonder why hire a professional content writing company when you can get a long-form blog for as low as $5 on freelance writing platforms. Well, if you are keen to leverage the true power of content, you must know it’s not just about creating  any  content –

• It’s about crafting high-performing copies that  are personalized  and targeted to help you achieve your marketing goals. 
• It’s the hours of research a team of dedicated SEO content writers like us put in. 
• It’s imbibing your brand style into content creation and humanizing your brand.
• It’s putting forth the WHY of your business to the audience.
• It’s applying years of experience, expertise, and industry knowledge. 
• It’s understanding  the  vision, dreams, and end goals  of a business owner .
• It’s real-time troubleshooting.
• It’s building relationships and loyalty.
• And most of all, it’s knowing the challenges of running a small  business,  and crossing the daily hurdles with a small yet dedicated team. We  know,  because we do it too!

Now that you understand the importance of hiring experienced content  writers,  trust Shape My Content to create comprehensible blog posts, articles, website copy, product descriptions, business emails, social media captions, and more.

Feel free to message us now and request a free writing sample of up to 300 words.

Happy clients

Succesful projects, countries so far, words from our valued partners, brands that trust shape my content for high-quality content writing services.

Fancy a Chat? Contact Us Today!

Partner with SMC and unlock the power of content to engage your audience, build a thriving business, and achieve your objectives. Don’t hesitate to reach out to us and discuss your content and copywriting needs.

Content writing FAQs

Got questions about our content writing services find answers to the most common queries in our content faq section. to learn more, feel free to get in touch with our support team..

Tell us, what remains of a website if it has no useful information for the audience? Who would be able to read a blog if the search engines do not find the content rank-worth? How does a brand’s social media account gain engagement if it has nothing interesting to share with the followers? 

Content is the digital food for your online presence, be it your website, blogs, social media, eCommerce stores, or other third-party platforms. Content writing is the process of creating that digital food in a manner that is appealing to the audience and search engines.

Simply put, content writing is planning, researching, writing, editing, and proofreading web content for digital marketing purposes. At SMC, we aim to deliver SEO-friendly copies and content that can attract your target audience, lead them down your conversion funnel, and generate high-impact for your branding.

Everything under the sun that concerns the digital marketing of your brand. 

To be more specific, our experienced writers have expertise in the following content areas – 

• Website blogs
• Website copies and content
• Landing pages
• Social media posts
• Email marketing
• Video scripts
• Podcast scripts
• eCommerce content
• Product descriptions
• Guest blogs
• Quora answers, and many more. 

Our team specializes in different niches — from creative and marketing to business and technical. Whether your business sells B2B, B2C, or D2C, our well-learned writers can write for every medium. 

To learn more about our content writing services, visit our service webpage. 

Once you approve the content, have received your work and paid for our service, we transfer the copyright exclusively to you. We do not make any claims of ownership of the content. You can use it however you see fit.

However, we would love to get your acknowledgment in the form of client reviews, feedback, and testimonials. Validations and appreciation keep our team happy and motivated. 

100 percent!

Plagiarism kills the spirit of the content. We conduct research for your brand and content from the scratch, take inspiration and pick up references, and create fresh and original content. Our ideas are brainstormed within the team, leaving no room for duplicacy. To be on the safer side, we run plagiarism checks before delivering content to you to ensure it is unique. 

We write no content without conducting thorough SEO research. You see, it takes two hands to clap — a content piece is nothing more than just words coming together if it isn’t valuable to the audience and search engines. 

However, SEO is no more about including random keywords in shallow content; it only serves to damage your rankings on search engine ranking pages (SERPs). At SMC, we incorporate sharp writing with digital marketing proficiency to ensure every content piece hits the mark.

Yes, we can add images to your blogs. Please state your image needs when you place your order. 

We use leading royalty-free stock media websites to curate relevant and high-resolution images for your blogs. If you have any specifications about the platform or image type, share them with our experts when you list your content requirements before preparing the contract.

Our proficient writers create engaging and hooking social media copies and captions for your account. 

If you need social media creatives along with the content, specify your visual branding attributes — logo, color, design, templates, and more. We use Canva to create personalized creatives that align well with your brand image.

Absolutely! We fulfill every sort of content requirement – one-time, monthly, yearly, or bulk. 

Please note that the content delivery varies based on our availability and the project complexity. Mention your content needs, goals, and timeframe while preparing the contract so that we can plan our calendar well in advance.

Yes! Your satisfaction means the world to us – you need not worry if the first draft doesn’t fit your goals. We provide two rounds of revisions for every assignment.

You can reach out to the team to get revisions. Brief the writer about the specific parts you think does not align with your goals and explain what direction you would rather choose. However, please note that the revisions must stay within the scope of the original content writing order.

Content writing blog

Latest content world’s talks, thoughts, and twists.

How to Write Successful Case Studies?

Social Media Marketing Tips – How To Create Reels On Instagram?

Top 7 Reasons to Hire a Content Writing Agency

Shape My Content (SMC) is a content marketing studio, geared to help both startups and enterprises create lucid B2B and B2C content marketing materials.

@2020 shapemycontent. All rights reserved.

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Skype: live:neha.bhatiya

Phone: (+44) 7466 21 7976

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Content writing services

By native english writers.

Quickly, simply, and at competitive prices

Our writing services

• Individually customized content
• Native English-speaking writers and editors
• 100% human-written content run through AI detectors
• Checks for grammatical, spelling, and syntax errors
• Content uniqueness verified by Copyscape
• 100% ownership of the delivered articles
• No minimum order requirement
• Unlimited revisions

With Textun, you do not need to worry any longer about the quality of your outsourced content writing. We find, vet, hire, and train quality article writers to suit your every need.

Since 2010, Textun has specialized in providing high-quality, unique, and individually customized articles designed with your specific needs in mind and at affordable prices. The dozens of professional writers and editors we employ at Textun are all native U.S. and UK English-speakers from diverse, varied backgrounds. Whether you need SEO articles, blog posts, website content, product descriptions, reviews, or any other sort of material on any topic, Textun provides professional article writing services that will increase your search engine ranking and attract your clients’ attention.

At Textun, quality does not diminish with price. We constantly endeavor to keep our prices lower than the competition but we never compromise on quality and originality. Our writers do their best to ensure the complete satisfaction of our clients. Repeat business at Textun remains well above the average for the industry due to our proven reliability, the consistency of our work, and the exacting efforts of our professional article writing staff. We always strive to provide the best possible content writing service and we work hard to create long-term relationships with our clients. We consider you a partner, not just a customer, and we want to grow with you.

I am so impressed with my experience on Textun! Their team is professional and truly talented. It’s hard to find a dependable and affordable source for article writing services. I’m very happy and highly recommend them!

Jenny Mulroney, Rhode Island

We needed writing services and they didn’t disappoint. With the help of Dan and all the team of experts we were able to get some quality work and meet our deadlines on time.

Alice Smith, Vermont

The team did a great job on the content for my website. The content is smart and spot-on. It’s just what I wanted. The conversion rates for my site have gone up ever since the update.

John Delano, California

I would like to say Thank You for the articles you have written for me, they are perfect and I did not have to change a thing. The cost is fantastic for what I received and as soon as I finish typing this I will be ordering more. I used your service about a year ago and could not remember the name of your company but after browsing the Internet I found your company again and was so relieved.

Adam Hossack, London, United Kingdom

Textun provided SEO articles that were professional and quality content for my sites. I have constructed several websites, and they have always been a great help. I tell all my friends in the business that they should use their services.

Kelly Roosevelt, Ohio

Textun has managed bulk assignments smoothly and made it look effortless. Always on time and professional, they are a great provider!

Lance Westbrook, Massachusetts

We required high-quality and specific writing for our website and Textun came through with work that was exactly what we requested. On top of that, they were extremely responsive and flexible and a great group to work with.

Stefan Johnston, Melbourne, Australia

We have been through a number of services to find copy writers. We’re glad to have found Textun. Their services are always well researched and reliable. I’ve told countless clients about them and will continue to tout their services. Keep doing the great work you do.

Kyle Douglas, Bristol, United Kingdom

Before turning to the experts through Textun I was hard pressed because none of the writers I could find at any company could produce the interesting and well-written articles I was looking for. Thank goodness a friend recommended their content writing services! Now I’m getting great content without having to sift through a dozen different venues. What is most important to me is that the articles grab the readers’ attention. Ever since I used their service my site visitation has gone up!

Greg Damon, Arizona

Textun gave us precise and excellent work for our website that was in need of highly researched reports in addition to other written content. They worked with us and paid attention to every detail. They’re our first stop for our website content now.

Bruce Mathers, Indiana

5 gold stars on the work delivered. The subject was complex in its nature but they delivered work that was high-quality and reliable. Looking forward to working with them again definitely.

Sonia Marion, Texas

The service provided by Textun goes above and beyond. The work provided by the writers combines their affordable skills with professional conduct. They are accommodating and very flexible. The articles for my cruise site were written exactly as I wanted and they were a pleasure to work with.

Justin Kinnear, North Dakota

I’m thrilled with Textun and the work on the articles they have given to me. I’ve never used an article writing service before but they have made the experience simple and enjoyable. The work was high quality and the writers understood the products perfectly. The articles were unique and easy to read for the average person.

Kim Conklin, California

I am beyond impressed with the work done by Textun. From the first experiences with them, they have been very professional and worked to stay in contact with me and achieve the requirements we need. We are beyond impressed with the work they have done.

Sandy Smith, Florida

When it comes to marketing, Textun has been instrumental in completing web content writing service requirements that we need. They are a great team and have been invaluable. The articles are superbly written as well as researched to a standard that was phenomenal. Dan and the group come highly recommended. I know they will do a fantastic job on any project that needs to be completed in a timely manner.

Lana Trent, Liverpool, United Kingdom

When you manage a site like I do, deadlines are key but so is content. The content I’ve received from Textun has been a lifesaver and really turned the stats and visits to my site around. They’re higher than ever before and keep on growing. Thank you!

Dana Reeves, Toronto, Canada

I’ve seen the great results of Textun first-hand. Dan has been great at helping and assisting me with everything I need. I would tell anyone to use their service. I’ve seen more high-quality work from them than any other content writer or company I’ve tried.

Jack Frohock, Virginia

You do the best work in the biz! I’ve never had content writing so smooth. Your team is easy to work with and reliable for anything you need. It’s nice to work with such a professional company.

Larry Hudgens, Michigan

Thanks to the work you have done. I’ve been able to meet deadlines quicker than ever before. You’re a wonder and I’ve recommended you to all my associates for your great work.

Nathan Fillmore, Texas

Textun prides itself on our ability to satisfy all your content writing needs. Give us any subject matter and let our writers create effective, practical content that will leave a lasting impression on your customers. At Textun, we don’t just write articles – we create them.

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Quality Content Writing Services

Elements of a quality content writing service.

Your business exists to provide the best products and services to your clients and audience. You and your team are the experts in your field—you just need to communicate that to the world. One of the best ways to enhance your communication is to partner with a quality content writing service.

What do quality content writing services have in common?

Finding the right professional writing service to fit your needs can seem like a daunting task. And many writing companies offer very similar services. They’re experts at writing press releases, website content, social media posts, and overall engaging content. But what sets them apart?

The best writing services are one-stop shops. They will create a content marketing strategy along with you and then follow through with consistent and engaging content.

These services will be able to help you with search engine optimization (SEO) and can create website content and copy to catapult your company to the top of your audience’s internet searches. In fact, no matter what project you throw at them, they should be able to provide multiple types of content to meet your needs and exceed your expectations.

Which content writing services include different types of multimedia?

Your content marketing strategy will, of course, identify your target audience. And different audiences want to see different things. For example, maybe your target is an older audience who will just type basic keywords into their search engine. Or maybe you’re catering to a younger, more computer-based generation that spends a lot of time on social media and enjoys seeing various types of content in a post.

Some content companies are only professional writing services. And that might be exactly what you need. But many other services have branched into creating custom gifs and graphics, content calendars, and blog posts for their clients.

This helps to boost your SEO and make the search engines work for you. Regardless of your specific need, it’s important to discuss your entire content strategy with any potential content marketing partner.

What types of content services should be outsourced?

People have unique talents and develop certain skills and abilities through training and experience. Furthermore, content creation is a specific skill that many people don’t have, and it’s a vital skill for anyone writing for your website. That’s why it benefits many companies to outsource all their content services.

Creating content is difficult. It takes time. And time is a luxury that a lot of companies don’t have. When a company realizes the importance of creating content, it tends to hastily hire employees who might not be the right fit. So when you outsource your content creation, you’re partnering with a team of high-caliber content creators who are ready to jump when you say “Go!”

Regardless of whether you’re looking for website content, social media posts, press releases, or another sort of content creation, hiring a professional writing service can be the best decision for your company. Let the experts identify your audience and create fantastic content to bolster your marketing strategy.

How to find a quality content writing service

You research a new product or service before making a large purchase. And choosing your quality content writing service should be no different. But there are a lot of options out there. So how do you know you’re making the right choice?

What are the best ways to find the right content writing service for your business?

The first crucial step in finding the best content writing service for your company is to determine your end goal. After all, how can you figure out a road map without knowing the final destination? Here are a few questions to ask yourself in order to determine the type of service that fits your needs:

• Do I need help with my website content?
• Would SEO content writing lift my company to the top of web searches?
• Do I need a blog writing service to increase my overall website content?
• How would a partner help develop my content marketing strategy?

Once you’ve determined where you want to be, it’s much easier to find the right service for your business. You’ve automatically narrowed down your search by defining the type of service you need. You can then begin researching all of the options available to you.

One of the best ways to find great vendors and partners in any industry is word of mouth. Ask your colleagues, employees, friends, and family if they have any experience with website content writing services. Then, hit the net! Read online reviews of companies to get a feel for their clients’ overall satisfaction.

Finally, study your potential partner’s website. Did it pop up toward the top in your search engine? Do they have good website content? How is their blog writing? Do they offer a wide range of services to fit all of your needs? If a content writing service can’t impress you with its own SEO and website, chances are it’ll fall short of your expectations if you hire that company.

What skills should a content writer have?

A strong content writer’s skill set needs to be vast yet focused. Yes, they need to be an excellent writer who can come up with original content for you. But they also need to be a thought leader in their field so that they can position you as a thought leader in your field.

Thought leaders will not walk away when the job is done. They are strategists who don’t just walk the path—they pave it.

The content writer that you hire should help create a full content strategy that lines up with your larger marketing goals. They should be an expert at search engines and adept at blog writing. You are putting your website content in their hands, and they need to deliver for you.

What questions should you ask before hiring a content writing services company?

Just like you ask potential employees questions before hiring them, you should be asking questions of your potential content creation partner. Although you should customize your questions to address your unique needs, here are a few examples to get your juices flowing:

• Do you have an online submission service that can be accessed 24/7?
• Is there live customer service support, or is communication only available online and via email?
• Will there be a dedicated team for each account, or will a different person answer each question and project order?
• Do you offer editing service for existing copy in addition to content creation?

After you’ve formulated your list of questions, run it by a couple of members of your team. It never hurts to get a second opinion, and different people come up with different questions. And don’t shy away from asking a lot of questions!

Your website content is extremely important to your business. If your potential partner isn’t willing to spend enough time providing you with answers and assurance, they might not spend enough time on your actual content.

Cost of quality writing services

It’s human nature to look for a bargain. You look for that online store with free shipping. You compare brand-name products to generic ones. And who doesn’t look for an upcoming sale before making a large purchase?

Shopping for a quality content writing service is much like shopping for anything else. You want to be sure you’re getting the best bang for your buck. And you have to see results quickly.

How can cheap content writing services cost you more?

Professional writing services are not “one size fits all,” and neither are their prices. Inexpensive services might not have a lot of overhead and can charge less. But that’s not necessarily a good thing. Here are a few reasons you might receive a cheap quote:

• Lack of overhead often means lack of writers. If the pool of talent is small, you won’t get much variation in your content creation, and it might take them too long to provide you with custom content.
• The strongest custom content creators have software to test the search engine strength of everything that they write. They also have content strategists and graphic designers on their staff so that they can assist you with your entire marketing. These talents cost money, but they’re worth it.
• Writing services that post standard pricing on their websites often have hidden fees—or, at the very least, their posted pricing is misleading. Content strategy and writing are not standard services, and each client has unique needs. A content writing service should provide you with a custom quote that meets your needs.

Good talent costs money. You’re well aware of this since you’ve hired a strong team to support you and your company. Don’t put your website content creation into the wrong hands just because of a lower price tag. This is an investment that will help boost your business for years to come.

Why does the cost of professional website content writing vary so much?

Various levels of service and talent create a sliding scale of pricing. Compare this to eating a meal at a restaurant. If you order a side of french fries and a cup of soup, your bill will be quite inexpensive. But if you order the surf and turf with a salad and a dessert, you’ll spend more money.

Content writing services work in a similar fashion. If you’re only hiring a blog writer or someone to formulate a few social media posts, the cost will be relatively low. But if you’re looking for website content creation, search engine expertise, and custom content—all formulated into a marketing strategy for your unique needs—the price will of course be higher.

How do you know if your website content quality is good or bad?

The fastest way to determine the quality of your website content is to understand how search engine optimization (SEO) works. That’ll help you realize the importance of the following equation:

SEO = ROI  

When your SEO is strong, you see a quick return on investment. Your content writing service should be providing you with great content for your social media, website, and blogs. This custom content must contain the right keywords that your customers are searching for.

If you see a dramatic increase in traffic to your website, your content quality is good! If there is no increase in traffic, you might want to reconsider the content writer you’ve hired.

Best content writing services

You provide the best products and services to your clients. And your business deserves the absolute best products and services from your content writing partner. Sure, they might be decent writers. But their deliverables can’t stop there. What else does your partner provide?

You should have a team of experts surrounding you, helping lift your company up to the next level. The best content creation companies have in-house teams ready to serve you. They are also experts in social media and catering to your unique audience. And, perhaps most important, they create engaging content that your audience will be excited to read.

What companies offer the best content writing services?

First and foremost, the partner you choose for your website content creation needs to provide you with engaging content . The blogs and articles that they write for you need to be informative and helpful. The social media posts that they create on your behalf must carry your voice and lead to revenue for your company. Their website content should inspire your customers to purchase your products and services. And they should create all content through a search engine lens to ensure increased traffic to your website.

The best writing services will have a dedicated in-house team to focus on your content strategy and content creation. This team will study your brand and get to know your business inside and out. This will help them create content that fits in perfectly with your overall marketing strategy.

You deserve a full-fledged partner to identify and cater to your audience. Without this dedication to your business, your website content project could fall flat.

How does a content writing service differ from a blog content writing service?

Blogs are great. They not only drive traffic to your website with keywords but also position you as a thought leader in your industry. But content writing service isn’t just about blogs. It’s a full marketing service that helps you make the most of the internet. Here are a few additional ways in which your content creation partner can help:

• Social media . Your customers are out there, searching the web and browsing through social media. Your writing service can create posts for LinkedIn, Facebook, Twitter, Snapchat, and other social media platforms. This will allow you to communicate a consistent message that will reach millions of potential customers.
• Website content. Content strategy includes all text on your website—not just blogs. Your content creation partner can audit each page on your website to ensure that the message is clear and that important keywords are included throughout the site.
• Marketing services . Full-service content writing partners offer additional marketing services, such as graphic design and content calendars. They will advise you on how to reach your target audience and how to engage them. This can help your business skyrocket to the next level.

If you allow your content creation partner to handle all of these aspects for you, you can rest assured that your message will be clean and consistent throughout all online platforms.

Where can you access resources for finding the best content writing services?

Internet searches tend to pull up thousands—and sometimes millions—of results. This makes searching for the best results extremely difficult, and the process can be very frustrating.

Finding a writing service is no different. A generic search engine inquiry like “writer’s resources” pulls up way too many options to sort through. Narrowing your search with more specific terms can help, as can a preexisting pool of resources .

Don’t forget the power of the referral. Ask colleagues, friends, and family who have used writing services, and get their input. Read online reviews to see what other customers are saying about writing services they’ve used.

People love to tell their story, and many of them have valuable lessons. Educate yourself to find the best possible service to partner with, and then watch your business grow!

Other Resources You Might Like

Crafting Timeless Content

Mastering the Art of Persuasive White Papers

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25 writing tips for business owners and content marketers: part 4.

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Happy content creators admiring the results of their hard work

Welcome back to our ongoing series on writing tips for creating brilliant content that builds trust, inspires confidence, and leads to more sales. In the first three parts, we laid the groundwork for crafting readable, authoritative content that captivates and persuades . We explored techniques for mastering engagement and visual impact to keep eyeballs glued to the page .

In part four, I’ll share five tips for connecting with your audience on a human level:

• Getting to know your reader in a profound way
• Documenting what you know by way of personas
• Creating a shared world for you and your reader
• Showing instead of just telling to bring shared worlds to life
• Using empathy to generate feeling and make every word work

Let’s dive in.

As Russia s Armored Vehicles Get Worse Ukraine s American Made M 2s Destroy Them Faster

Microsoft issues new warning for 70% of all windows users, google slashes pixel 8 pro price in a major new promotion, tip 17: get to know your reader.

There are many ways to get to know your reader beyond surveys.

Imagine you're out to make a new friend. You wouldn't just hand them a questionnaire and call it a day. You'd hang out, see how they interact with their families and friends, and get a feel for what makes them tick. The same goes for getting to know your reader.

Sure, you can conduct surveys, analyze data, and use social listening. But I’d like to share a few lesser-traveled techniques that can give you deeper insights.

For instance, conduct ethnographic research by immersing yourself in the online communities where your tribe hangs out. Join groups. Jump into discussions. Note the topics that raise ire and admiration. Jot down the words and phrases your reader uses. Those are the kinds of insights that matter.

Or how about trying customer journey mapping ? Create a vivid, layered story that traces your best customer’s path, pinpointing their moments of joy, frustration, and "aha!" along the way. When you’re standing firm in your reader’s shoes, ideas for content that hits the mark at each stage will follow.

User testing is another gem—yes, even for content. Get real humans to interact with your content and give their feedback to you straight. Those insights will be pure gold for refining your approach and dialing up the resonance factor.

And don't be afraid to play. Experiment with different content formats, track what gets traction, and do more of what works. Heck, spy on your competitors' winning content and reverse-engineer that goodness for yourself. All's fair in love and content creation!

By weaving these techniques into your audience analysis stack, you'll gain a rich, nuanced understanding beyond demographics. And that, my friend, is the secret sauce for content that truly connects.

Tip 17: Use personas

Personas, done right, help you keep your reader firmly in mind as you write.

Ah, personas. Those imaginary friends that guide our content creation. But let's be honest—getting lost in irrelevant details is easy. Favorite coffee order? Childhood pet's name? Who cares! What matters is getting to the heart of what keeps your buyers up at night and what gets them fired up in the morning.

Focus your personas on the juicy stuff:

• Workday disasters. The infuriating inefficiencies that drag them down daily.
• Performance worries. The metrics and pressures that loom over them constantly.
• Solution triggers. The tipping points that turn mild annoyances into urgent needs to be solved NOW.

Imagine you're crafting personas for a SaaS company that offers robotic process automation. You might have:

• The frazzled IT manager, drowning in a backlog of tasks and under constant pressure to cut costs.
• The operations maven, battling bottlenecks and customer complaints that tanked their KPIs.
• The data-wrangling business analyst, spending way too much time on manual reporting and not enough on strategy.

By zeroing in on your reader’s biggest pain points and the events that bring about change, you can create content that hits them in the heart and inspires action.

And when you nail your personas? Magic happens. Just look at Fanatics, the sports e-commerce superstar. By digging deep into the psyche of the die-hard sports fan, its content team was able to craft content that boosted organic search traffic by a jaw-dropping 1,100%. Now that’s content success!

Don't get bogged down in the biographical fluff. Zoom in on your reader’s deepest frustrations and most exciting aspirations related to what you offer. Use that intel to inspire content that speaks directly to their struggles and desires. That's how personas become more than just cardboard cutouts. They become compasses guiding you to content that matters and resonates with the reader.

For more details about creating personas that work, check out this article: How To Write Success Stories That Sales Actually Uses And Buyers Read . In it, I posit that strong personas make the difference between generic success stories and those that rock.

Tip 18: Invite the reader into a shared world

"Pull up a seat. I've been waiting for you. And I ordered that drink you love." That's an example of ... [+] my creating a world for us to share.

Your words are more than just information carriers. They're the building blocks of a shared universe, a space where you and your reader can meet, connect, and explore together. The language and tone you choose can make the difference between a reader who feels like a distant observer and one who feels like an intimate companion on a shared journey.

In his course, A Way with Words: Writing, Rhetoric, and the Art of Persuasion , Michael D.C. Drout introduces a fascinating analysis by Walter Ong, of how Ernest Hemingway uses language to create a sense of shared world with his reader. Here’s the Hemingway passage in question:

"In the late summer of that year we lived in a house in a village that looked across the river and the plain to the mountains. In the bed of the river there were pebbles and boulders, dry and white in the sun, and the water was clear and swiftly moving and blue in the channels."

Notice how Hemingway uses the definite article —the —and the demonstrative pronoun— that —to create a sense of shared knowledge.

• The late summer of that year — What year? Hemingway doesn't specify, assuming the reader already knows.
• Across the river — What river? Again, Hemingway writes as if the reader is familiar with the specific river he has in mind.
• And the plain — Not "a plain," but "the plain," as if it's a specific plain the reader should know.
• To the mountains — Which mountains? Hemingway doesn't say, trusting that the reader can picture the exact mountains he's referring to.

Through those tiny word choices, Hemingway creates the illusion that he and the reader share a common history, set of experiences, and reference points. It's as if he's saying, "Remember that summer? That house, that river, those mountains? You and I were there together."

This example is a master class in using language to create intimacy and connection with your reader. Even though Hemingway describes a scene from his own life, he uses tiny linguistic cues to make the reader feel like a participant in the memory rather than just a passive observer.

Takeaways from Hemingway: On creating your reader

We marketers can learn from Hemingway's approach.

As marketers and writers, we can learn from this. We may not be writing literary prose, but we can still use language to create a sense of shared world with the reader. By referring to common experiences, challenges, and aspirations and using inclusive pronouns—like we and you —we can make our audience feel seen, understood, and included.

Imagine you're writing copy for a productivity app aimed at entrepreneurs. You might say something like:

"You know that feeling when you're juggling a million tasks, your to-do list is a mile long, and you can't even remember what you had for breakfast? Although people on the outside will tell you, ‘That's the life of an entrepreneur,’ it doesn't have to be that way."

By tapping into a shared experience— you know that feeling —and establishing common ground— people on the outside and that's the life of an entrepreneur —you create a sense of connection. You also hint at a shared desire for a solution— it doesn't have to be this way —priming the reader to see your app as the answer to their woes.

Or you're crafting an email for a coaching service. You could write:

"Remember that moment when you realized you were made for more than the 9–5 grind? That fire in your belly, that voice in your head saying, 'There's got to be a better way'? We've been there, too, and we're here to tell you: You're right."

Again, you're evoking a common experience and using phrases like remember that moment and we've been there to create a sense of shared journey.

The key is to create a feeling of we-ness. Refer to shared experiences, hopes, and challenges. Use you and we language to foster a feeling of connection. Tell stories that give life your audience's lived realities.

This approach transforms your content from a one-way broadcast to a two-way conversation. It invites the reader to be a potential customer and co-creator of meaning and value.

Of course, to pull this off, you really need to know your audience. What are their day-to-day realities? What keeps them up at night? What do they long for? The more you empathize with their world, the more naturally your language will reflect it.

So, don't just write at your reader. Write with them, for them, and about them. Invite them into a shared universe, and watch as they become a fellow traveler on the path to something better.

(See what I did? It’s the path , not just a path .)

Tip 19: Show, don't just tell

Instead of telling readers about you, show that you understand them.

I know you’ve been there: Slogging through a piece of writing that's drier than a desert and duller than watching paint dry. The information might be useful, but the delivery is a snooze-fest. That's what happens to readers when writers get stuck in telling mode.

But when you switch gears into showing , something magical happens. Your message leaps off the page and lodges in your reader's imagination. The reader isn’t just processing information; they're experiencing a story.

So, what exactly does it mean to show, not tell ? It means using vivid details, sensory language, and specific examples to paint a picture in your reader's mind. Instead of simply stating a fact, you make them feel the fact.

Here's an example. Let's say you're writing about a new software feature. You could simply tell the reader, "Our new feature makes team collaboration easier."

But what if you showed them instead?

“It doesn’t help that your team is spread across geographies and time spans. You’re on a tight deadline and don’t want to hear one more complaint about the endless email chain and version-control nightmare. With our new feature, say goodbye to that problem. Now, you can all work on the same document at the same time, seeing each other's changes in real-time. It's like being in the same room even when you're miles apart."

See the difference? The first version states a benefit, but the second version helps the reader feel it. The reader can picture the scenario, imagine the frustration, and feel relief from the solution.

Or let's say you're writing about a coaching service. Instead of simply saying, "Our coaching helps entrepreneurs succeed."

You could show it:

"Remember the last time you launched your last sure-hit only to be met with deafening silence? That sinking feeling in your gut, the doubts creeping in, the questions swirling in your mind: 'What went wrong? What do I do now? Can I ever recover from this?'

Here's what your reader is feeling. Can you show them you understand?

“To the latter, we say, YES. You can recover with a seasoned mentor by your side. Someone who's been where you are, who knows the ropes, and who can guide you to a place of clarity, confidence, and forward momentum. Our coaching gives you a sounding board, a safety net, and a proven roadmap for turning even the most disheartening setback into a launchpad for your next success."

Again, the second version paints a picture. The reader can remember and feel the disappointment of a failed launch. They can imagine the confidence and clarity that comes with expert guidance and the exhilaration of their next success.

That's the power of showing. It engages the reader's senses and emotions, making your message more memorable, impactful, and persuasive.

How can you bring more showing into your writing? Here are a few tips:

• Use sensory details. Describe how things look, feel, sound, taste, or smell.
• Choose strong, active verbs. Instead of verb forms with is , was , and has , go for verbs that paint a picture.
• Be specific. Instead of general statements, use concrete examples and details.
• Tell stories. Illustrate your points with anecdotes, case studies, or hypothetical scenarios.
• Use metaphors and analogies. These literary devices make abstract concepts more tangible and relatable.

Also know that the goal isn't to eliminate all telling . You need a mix of both. But by tilting the balance toward showing , you’ll make your writing more readable, engaging, and effective.

The next time you create content, challenge yourself. Ask how to make your reader feel something, not just know it. Ask how you can paint a picture, not just convey information.

Your readers (and your bottom line) will thank you.

Tip 20: Write with empathy

If your readers are feeling bored, it means you're doing too much talking AT and not enough ... [+] listening TO.

Imagine you're at a party, and someone you’ve just met starts telling you about their latest project. But as they talk, you realize they're not really talking to you . They're talking at you , rattling off facts and figures, and throwing out jargon without regard for your interest or understanding. How long before you're looking for an escape route?

Now, imagine instead that your new acquaintance takes a moment to gauge your interest and understanding. They ask about your experiences, challenges, and goals. They listen, reflect, and relate, sharing their experiences, challenges, and goals as well. Suddenly, you're not just a passive recipient of information but an active participant in a conversation. You feel seen, heard, and understood.

That's the difference between writing with empathy and writing without it. When you write with empathy, you don’t just dump information on your reader. You engage them in a dialogue. You show them that you understand their world, challenges, and aspirations. You create that oh-so-desirable connection.

How do you do it? How do you infuse your writing with empathy? Here are a few key strategies:

• Know your audience. This is where those personas come in handy. The more you understand your reader's world, the more naturally you can reflect it back to them in your writing.
• Use you language. Address your reader directly. Make them feel like you're speaking to them, not at them.
• Acknowledge reader challenges. Show that you understand the problems they're facing. Validate their struggles.
• Paint a picture of a better tomorrow. Show the reader how your product or service can help them overcome challenges and achieve their goals.
• Use stories and examples. Illustrate your points with relatable anecdotes and success stories. Make your message feel real and relevant.

Here are a few examples of writing with empathy.

For instance, suppose you’re writing about a new project management tool.

You could say, “Our project management tool has many features, including task assignment, deadline tracking, and file sharing. It increases productivity by 25% on average."

But what if you said this instead?

"Late nights, missed deadlines, countless versions flying back and forth over email. If you've ever managed a project, you know the pain. We know you're juggling a million tasks to keep everyone on track and on time. That's why our project management tool includes features like task assignment, deadline tracking, and file sharing—so you can spend less time chasing down updates and more time doing the work that matters. We've seen teams like yours increase their productivity by 25% on average. Imagine what you could do with all that extra time back in your day."

It’s kind of like showing instead of telling. When you empathize with your reader, you naturally show instead of tell because you care about their experience on the other side of the pen.

Imagine you’re writing about a coaching service. You could say, “Our coaching service provides entrepreneurs with strategies and support to grow their businesses."

As if that’ll draw readers in.

What about this version?

"Building a business is a roller coaster ride. The highs are high, but the lows can make your stomach lurch. Some days, you feel on top of the world. Others you doubt you have what it takes. That's where we come in. Our coaching service is for entrepreneurs like you—the dreamers, the risk-takers, the ones brave enough to bet on themselves. We've been where you are and know what it takes to turn your vision into a thriving reality. Instead of weathering the storms, we’ll help you use them to propel yourself forward."

See the difference? The versions with empathy speak directly to the reader. They show an understanding of their world and their challenges. They paint a picture of how the product or service can improve their lives. They create connection.

That's the power of empathetic writing. It transforms your message from a one-way broadcast to a two-way conversation. It turns the reader from a passive recipient to an active partner. It builds trust, rapport, and relationships.

But wait: It’s not about word count; it’s about making every word count

Word count doesn't matter when your words count.

You might be thinking: "But, Renae, won't these writing techniques make my content longer? In today's fast-paced world, don't people prefer short and snappy?"

It's a valid concern. After all, we're all bombarded with information from every direction, and attention spans are shorter than ever. But here's the thing: It's not about word count. It's about making every word count.

When you write with empathy, when you show instead of tell, when you invite your reader into a shared world, you add words, and with them, value. You create an experience that resonates, engages, and sticks.

Think about it like this: Would you rather read a 100-word product description that's dry, generic, and forgettable? Or a 200-word description that paints a vivid picture, sparks your imagination, and makes you feel understood?

The key is to use your words purposefully. Every detail you include, every story you tell, and every moment of empathy you express should serve a function. It should draw your readers in, keep them engaged, and guide them toward a desired feeling, thought, or action.

If you find yourself writing more when using these techniques, embrace it. When you use them intentionally, those extra words are like an investment in your reader's attention, engagement, and trust.

Of course, there will be times when brevity is essential. A punchy headline, a snappy social media post, a concise call-to-action. In those cases, you can still infuse your writing with empathy and vividness but in a more concentrated form.

Bottom line? Feel free to write more when it serves your reader and your purpose. Your reader won't remember how many words you wrote. They'll remember how your words made them feel. They'll remember the stories you told, the pictures you painted, the understanding you offered. That's the stuff that sticks.

Wrapping it up: Your words, your world

Your words have the power to create worlds.

Phew, that was quite the journey! We covered a lot of ground. But these techniques, powerful as they are, are just the beginning. The real magic happens when you weave them together into a pattern of words that inform, engage, and inspire.

And our journey’s not over yet. In the final installment of this series, I’ll share several advanced techniques for making your writing even more powerful. We'll talk about the power of repetition and revision, the art of finding your authentic voice, and the secret to creating content that stands the test of time.

Follow me here on Forbes or sign up for my Beyond Copy newsletter , and I’ll notify you when the next piece comes out.

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• 05 June 2024

Meta’s AI translation model embraces overlooked languages

• David I. Adelani 0

David I. Adelani is in the Department of Computer Science, University College London Centre for Artificial intelligence, London WC1V 6BH, UK; in the School of Computer Science, McGill University, Montreal, Quebec, Canada, and at Mila — Quebec AI Institute, Montreal, Quebec, Canada.

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Machine-translation models use artificial intelligence (AI) to translate one human language into another — a worthy feat, given the potential for enhanced communication to break down the barriers posed by differences in language and culture. Yet most of these models can interpret only a small fraction of the world’s languages, in part because training them requires online data that don’t exist for many languages. The US technology company Meta has designed a project called No Language Left Behind (NLLB) to change that. Writing in Nature , the NLLB team 1 presents a publicly available model that can translate between 204 languages, many of which are used in low- and middle-income countries.

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