resume samples for marketing manager

• • Led a team of 10 in developing and executing a comprehensive digital marketing strategy, increasing online engagement by 40% year-over-year.
• • Managed a $5M marketing budget, optimizing spend across channels to achieve a 25% reduction in costs while maintaining lead quality.
• • Spearheaded the launch of 3 major product campaigns, resulting in a 35% increase in market share within the first 6 months.
• • Collaborated with cross-functional teams to enhance product positioning and messaging, which increased customer retention rates by 15%.
• • Implemented a data-driven approach to marketing, utilizing analytics to refine strategies and achieve a 20% improvement in ROI on marketing campaigns.
• • Negotiated with external vendors to secure advantageous terms, saving the company over $200K in marketing expenses.
• • Developed and executed marketing strategies that increased brand awareness by 50% in targeted demographics.
• • Led a successful influencer marketing campaign that resulted in a 60% increase in engagement on social media platforms.
• • Managed cross-channel marketing campaigns, coordinating between PR, online, and event marketing, increasing overall campaign effectiveness by 30%.
• • Conducted market research to identify new market opportunities, leading to the launch of 2 new product lines.
• • Oversaw the redesign of the company website, improving user experience and increasing web traffic by 20%.
• • Assisted in the development and implementation of marketing strategies that contributed to a 10% year-over-year growth in subscriber base.
• • Coordinated with the sales team to create marketing materials that supported sales efforts and resulted in a 15% increase in sales.
• • Analyzed market trends and competitor activities to provide actionable insights for strategy adjustment.
• • Managed social media accounts, growing followers by 25% and increasing engagement rates by 30%.

17 Marketing Manager Resume Examples & Guide for 2024

Your marketing manager resume should highlight a proven track record of success in previous campaigns. Demonstrate your ability to increase sales and market share with quantifiable results. Also, showcase your expertise in digital marketing tools and analytics software. Employers want to see that you can not only strategize but also execute and measure the effectiveness of your campaigns.

All resume examples in this guide

Senior Marketing Manager

Affiliate Marketing Manager

Assistant Marketing Manager

Associate Marketing Manager

Channel Marketing Manager

Email Marketing Manager

Field Marketing Manager

International Marketing Manager

Marketing Account Manager

Marketing Operations Manager

Marketing Product Manager

Marketing Project Manager

Regional Marketing Manager

Sales and Marketing Executive

Sales Marketing Manager

Trade Marketing Manager

Sr. Marketing Manager | Strategic Planning | Brand Development resume example

Resume Guide

Marketing Manager Resume Example

Resume Format

Resume Experience

Hard & Soft Skills

Certification & Education

Resume Summary & Objective

Additional Resume Sections

Key Takeaways

By Experience

Finding an experienced Marketing Manager is no easy feat. There are hundreds of resumes HR experts must go through to find the crème de la crème for a single position. The diamond in the rough.

You can make your resume shine bright by taking proactive steps to create a tailored resume that includes job-related keywords and quantifiable achievement. This guide will help you do that.

We’ll discuss some of the difficulties and common issues that marketing managers face when building their resumes, such as:

• Demonstrating managerial and leadership skills alongside technical and creative skill sets.
• Tailoring the resume summary, experience, and skills sections to the specific job details.
• Highlighting professional associations and networking to show they are current with new trends and technologies.
• Quantifying their achievements using numbers and percentages when talking about market expansion, revenue growth, and website conversion and bounce rates.

Throughout this guide, we will use real-world examples from experienced marketing managers to give you an idea of how your resume should look.

If a marketing manager does not quite fit with your career goals, check out these related resume guides:

• VP of digital marketing resume
• Junior project manager resume
• Ad operations manager resume
• Sales marketing manager resume
• Associate brand manager resume

The proof is in the pudding! Let’s take a look at a real-world example of a marketing manager's resume. Ella Green has over 8 years of experience and is exploring their options for a new managerial position.

Marketing manager resume example

Notice how she takes full advantage of the header by including relevant keywords. This is a great example of maximizing the space in each section.

In looking at the resume experience section, you can see a pattern in the companies she works for. They all have a huge social media presence in the digital marketing field. You want your work experience to all be within the same industry you are applying for.

Here are some other resume strategies that Ella does well in her resume:

• Showcasing progressive career growth: The resume effectively highlights the applicant’s career progression from Assistant Marketing Manager at Spotify, to Marketing Manager at Facebook, and then to Sr. Marketing Manager at Google. This trajectory showcases increasing levels of responsibility and expertise.
• Quantifying achievements: Each role is accompanied by specific, quantifiable achievements such as increasing online engagement by 40%, managing a $5M marketing budget to reduce costs by 25%, and leading product campaigns that resulted in a 35% increase in market share. These metrics clearly demonstrate the impact of the applicant’s work.
• Highlighting relevant education and certifications: The resume includes a Master of Business Administration (MBA) from Columbia University and certifications in Advanced Digital Marketing and Strategic Brand Management. These educational credentials are directly relevant to the role of Sr. Marketing Manager and underscore the applicant’s commitment to continued professional development.
• Detailing skills and competencies: It lists specific skills and competencies, such as strategic planning, digital marketing, brand development, and cross-functional team leadership, which are crucial for a senior marketing role. This section directly aligns with the requirements of a Sr. Marketing Manager, making the candidate's fit for the role clear.

A quick note about how this resume uses a two-column layout. You can see how it allows for more information to appear on a single page. Many of the skills and additional sections for resumes fit very nicely in a smaller space while leaving plenty of room for education, work experience, and top skills sections.

If you use a color on the smaller column, go with a dark contrasting color. Be sure to change the color of your font to white, as it will stand out better against a colored background.

Now that you have a better idea of what your resume can do, we need to talk about formatting first.

How to format a marketing manager resume

Formatting is king above all. Why?

Imagine having to read two hundred resumes to find a single employee. Now imagine all of those resumes in a different format with unique sections, font sizes, and colors. You can begin to see why using an industry-standard format is essential.

Resumes use the standard document settings of one-inch margins, single-line spacing, and font size between 10-12 points. Most people will tell you to use Arial, Courier, or Times New Roman for a font, but we are building a more modern resume that doesn’t use your parent’s fonts.

Not that there is anything wrong with using those fonts.

Using one of Enhancv resume templates  comes with a whole list of modern fonts like Exo 2, Lato, Montserrat, and Volkhov. If you are building a resume from scratch, you can use any serif or sans-serif font that is easy to read.

A resume for a marketing manager will have five main sections, two of which will be for your education and relatable work experience. The other sections are where you will include:

• Current contact information
• A brief summary of your skills and how those skills relate to the job
• Organized lists of creative and business skills that are essential but not included  in the job description, like ad layout, color design, and experience with Adobe or Microsoft software

Those of you out there with several years of experience can end up with a multi-page behemoth of a resume if you include every job you ever held. Your resume should be at most two pages long, so choose which jobs you include carefully.

You don’t need to detail your experience as a lifeguard if you are applying for a marketing manager position. Unless you ran a social media page or developed a new lifeguard ad campaign that increased the number of experienced lifeguards or attracted more beachgoers.

A word about applicant tracking systems

Another reason format is so important today is that most companies use applicant tracking systems (ATS) to sort through the hundreds of resumes they receive. This software searches each resume for specific keywords and phrases that indicate the skills and experience necessary for the job.

You can improve your positioning by matching industry-related keywords that are in the job description. These are typed in by the recruiting team and are something they tell ATS software to search for.

When adding your skills, be sure each skill is formatted properly and separately. Runon skills will not register:

Be sure to double-check your spacing between skills before sending it out.

If you already have a resume for a marketing manager, run it through the Enhancv resume checker  to see if there is any room for improvement.

Is your resume good enough?

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Using an existing resume is a good way to create a new resume. Just be sure you update each of the following sections so that they are relevant to the job you are applying for.

The top sections on a marketing manager resume:

• Header: List your professional name and job title, contact information, phone, email, and project portfolio link.
• Summary/Objective: A brief description of your professional background, achievements, and career goals or objectives.
• Resume Experience: A detailed list of all relatable work experience that demonstrates career progression.
• Education: List all post-secondary degrees and certifications of advanced learning.
• Hard/Soft Skills: Include all technical and interpersonal skills that benefit a marketing manager.

Here are some tips to help get you started thinking about the kinds of details you want to add to your marketing manager resume.

What recruiters want to see on your resume:

• A diverse skill set: Demonstrate leadership, business, and analytical skills along with creative skills like copywriting, color design, and ad layouts.
• Strategic thinking: Showcase strategic planning through task prioritization and delegation, short and long-term goal setting, and data analysis.
• Leadership and Interpersonal skills: Highlight how you improved team performance that led to reduced production costs or developed new marketing channels.
• Quantifying marketing achievements: Detail specific achievements using numbers and percentages that indicate improvements in website traffic, sales revenue growth, and more efficient lead generation.
• Creativity and innovation: Include a link to a project portfolio where you can include all of your creative projects and innovative ad campaigns.

One more thing about formatting before we move on. When you respond to a job ad, send your resume in a PDF format  (.pdf). This will preserve the look of your resume and is accessible on most operating systems.

Now, it’s time to add your relatable work experience. If you are looking for your first marketing manager position, we’ll go over how to format a resume for first-time marketing managers a little later on.

How to write your marketing manager resume experience

The resume experience section will take up the bulk of your resume. In this section, you will include up to three jobs where you worked as a marketing manager or other jobs where you put your marketing or leadership skills to good use.

Just keep in mind that two-page limit.

When formatting this section, you will use a reverse chronological order . That means you will start with your most recent experience and work backward from there. Each job you list will include:

• Company name, location, and industry
• Employment dates
• A bullet list of job details that include job-specific keywords

Let’s look at a real-world example of a Marketing Manager's work experience to see what works and what doesn’t:

• • Developed paid acquisition strategies resulting in new leads
• • Built a robust brand awareness campaign
• • Led the implementation of real-time reporting on marketing spend to adjust bid strategies
• • Managed a team of marketing associates
• • Exceeded growth targets by 23%

Earlier, I said format is king, but so are details. This is a forward-thinking kingdom led by two equally important kings.

This example does a great job of showing why details matter. This less-than-thrilling resume experience falls short of the boastful claim of “Exceeded growth targets by 23%.”

Such a claim is only believable with specifics on how they accomplished this task. Recruiters want to see actionable results. Your work experience should clearly state in detailed bullet points how you can improve lead generation, increase subscriber rates, or inspire a team to create award-winning ad campaigns.

Notice how there is no company description or industry type? We can assume it is in the financial industry from the company name, but you know what can happen when you assume. Why does this matter?

A marketing manager with experience in the political arena will have a completely different mindset and approach than one with experience in the beauty industry.

Let’s try this again but with more details:

• • Developed a comprehensive paid acquisition strategy across Google, FaceBook, and industry newsletters resulting in new leads that generated $8M in 2017
• • Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads of 68% year over year
• • Led the implementation of real-time reporting on marketing spend to adjust bid strategies, leading to an improvement of ROI by 22%
• • Managed a team of 4 full-time marketing associates
• • Exceeded growth targets every quarter by 23% on average

What do you think? This example is pretty impressive, with plenty of juicy details. You can see how adding specifics about the type of work and the result of that work paints a clear picture of an experienced marketing manager.

Notice how there is now a line that describes the company a little better. This person would do well in a small to medium-sized company but maybe not so much in a large enterprise.

There is also a new bullet point that talks about their leadership abilities and the size of the team they managed. All very important details.

Now, we can more clearly see how they exceeded their growth targets by 23%.

Marketing managers have diverse skill sets, and not all skills can be listed in the resume experience section. Later on, we will go over other areas where you can highlight any relatable skills.

How to quantify the impact on your resume

We just saw how using numbers and percentages can make an impact on a resume for a marketing manager. Now it’s time to go over some ways that you can do the same.

One of the biggest complaints you hear from hiring teams is reading resumes that don’t quantify their actions. They are well aware of the job duties of a marketing manager. What they want to read is how much your work increased clickthru and bounce rates, ROIs, expanded brand recognition, increased web traffic, and reduced customer acquisition costs.  

Let’s look at some examples of the top metrics you want to highlight and how you can quantify your past work experience:

• Revenue growth: “Developed and executed go-to-market campaigns for 4 new products, resulting in a 30% increase in sales.”
• Market expansion: “Managed a budget of $500,000 to execute marketing initiative, resulting in a 15% increase in brand awareness.”
• Cost reduction: “Cut cost per acquisition by 25% through advanced targeting, ad copy A/B testing, and keyword bid optimization of PPC campaigns.”
• Conversion rates: “Increased website conversion rates by 15% through web analytics, buyer personas, and personalized website content/CTAs in personalization strategies.”
• Customer retention: “Boosted customer retention by 25% and customer lifetime value by 20% by implementing a CRM strategy that included integration, behavior tracking, and targeted campaigns.”
• Social media engagement: “Implemented a successful social media strategy resulting in a 25% increase in followers and engagement on FaceBook, Instagram, and TikTok.”
• Efficiency improvements: “Conducted ad hoc analysis of the affiliate channel and partners to optimize performance, resulting in a 20% increase in conversion rates.”
• Leadership abilities: “Restructured a 20-person marketing department to reduce annual turnover by 60% and apply Agile methodology to increase speed-to-market for all pilot projects by 30%.”

As you are adding the details of your work experience, be sure to include creative and business skills. You want each work experience to show your diverse skill set.

How do I write a marketing manager resume with no experience

If you are applying for your first marketing manager position, don’t let that discourage you from going after your dream job. You have experience in relatable roles that primed you to be an effective and productive marketing manager.

Most entry-level manager positions will require a minimum of 3-5 years of relatable experience .  This means you don’t need to include any jobs that don't relate to marketing, sales, design, copywriting, or business leadership.

Only list the jobs where you gained experience in:

• Managing projects and people
• Content creation
• Digital marketing initiative
• Data analysis and reporting
• Graphic design/multimedia presentations
• Training and mentoring
• Event coordination
• Customer service and engagement

When listing relevant work experience, you should only include up to three entries . Of those entries, you want to highlight how your career has progressed. The resume section for first-time managers will look something like this:

You can clearly see how this person’s career has advanced over the years. This is why recruiters prefer to see a reverse chronological order when reviewing the resume experience section.

The next section you want to include on your resume is a list of technical, personal, and creative skills.

How to list your hard skills and soft skills on your resume

Marketing Managers rely on a wide variety of skills to allow them to effectively manage strategic marketing communication projects through a mix of media channels.  You need experience in leadership, color analysis, and ad design for print and digital channels, and analyzing reports and trends to effectively plan and implement a profitable ad campaign.  

The best way to pick up those necessary Hard skills  that marketing managers need is to earn a bachelor’s or master’s degree from an accredited university. They will teach you skills like advanced editing and photo-retouching, running and analyzing marketing trends, copywriting, and knowledge of marketing software.

Soft skills  are those natural skills that you develop over time. They include essential skills like communication and expressing empathy, having an eye for design, and interpersonal skills. They are the skills that make for a well-rounded marketing manager who can work with all types of creative and business people and inspire them to work together efficiently.

When you add these skills to your resume, you want to highlight those skills listed in the job description word-for-word. If the job specifically lists “passion for digital storytelling,” your resume experience or skills section should include “passion for digital storytelling.”

Here are some of the top hard and soft skills that all marketing managers should have:

Best hard skills for your marketing manager resume

• Digital marketing
• Data analysis and analytics
• Content creation and management
• Search Engine Optimization (SEO)
• Copywriting
• Customer Relationship Management (CRM)
• Email marketing
• Social media management
• Project management
• Graphic design
• Color analysis
• Market research
• Budget analysis

Best soft skills for your marketing manager resume

• Written and oral communication
• Creativity and innovation
• Strategic thinking
• Leadership and team management
• Adaptability
• Empathy toward others
• Problem-solving
• Attention to detail
• Holistic design
• Stress management
• Interpersonal skills
• Ethical judgment and integrity
• Persuasion and negotiation
• Out-of-the-box thinking

Tailoring your marketing manager resume to the job description

Let’s talk a little more about tailoring your resume to the job description. Sending out the same resume to every job you are interested in is like sending the same love letter to different partners. You may get it right with one or two people but not many others.

What you want to pay attention to are the job's listed responsibilities and duties. You will use this information to tailor your resume summary/objective and work experience sections.

Let’s use an example of a Marketing Manager position for an elevator manufacturing and services company:

• Propose, design, and implement advertising and promotional initiatives and create consistent, compelling, accurate, and engaging content.
• Identify new products, services, and other revenue-generating opportunities that align with our niche and business strategy while meeting consumer wants and needs.
• Support, train, and develop a positive culture for sales representatives and marketing staff.
• Assist with the creation and execution of new product launch strategies.
• Expand marketing strategy by researching and analyzing economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Assist in defining and proposing changes in all facets of marketing.
• Fully understand MEI’s niche in the market, product and service offerings, market share, target market, and pricing strategy.
• Leverage social media, search engine optimization, and use other tactics to promote MEI’s products and services.
• Create brand awareness and share across all departments.
• Execute additional tasks as needed.

The keywords that you should consider adding to your resume are:

• Implement advertising and promotional initiatives
• Revenue generating
• Meeting consumer wants and needs
• Support, train, and develop
• Product launch strategies
• Social media
• Search engine optimization
• Brand awareness

These are the keywords that an HR person would enter to find the right candidates. Your job will be to add those skills that you have experience with into your work experience and resume summary. This is where those copywriting skills will come in handy.

Now it’s time to include your post-secondary education along with any certifications or continuing education courses that relate to marketing, design, and media.

How to list your certifications and education on your resume

The education portion of your resume is just as important as the resume section. Your past work experience may make you look like a rock star marketing manager, but without showing a firm understanding of old and new technologies, you’ll come up sounding flat and out of tune.

For these sections, you want to include the following information:

• School name and location
• Dates of attendance/graduation

If you have multiple degrees, like a Master of Business Administration , you want to include that, as well as any certifications that you have earned since graduation.

You will add these to your resume in a separate section, like so:

Check out these sought-after certificates for a marketing manager if you need to increase your skillset and be more marketable as a manager.

Best certifications for your marketing manager resume

• Google Analytics Individual Qualification (IQ)
• HubSpot Content Marketing Certification
• HootSuite Social Media Marketing Certification
• Digital Marketing Institute (DMI) Pro
• Project Management Professional (PMP)

Another section of your resume that you want to tailor to the job you are applying for is the resume summary or objective section.

How to write your marketing manager resume summary or objective

Here is another critical section of your resume where you get to use your advanced writing skills.

How you write this section will depend on the number of years of experience within the same industry. If you are fresh out of school with only a few years of experience, you will write a resume objective. If you have five or more years of experience, you will summarize your past career and how that experience can benefit the new company.

Because most marketing manager positions require up to 3-5 years of relatable experience, we will focus on the resume summary .

In this section, you will summarize your past work experience in 3-4 concise sentences. You will include keywords from the job description as well as quantifying your achievements.

To give you an idea of how you can use this section to sell yourself, take a look at these examples from a real-world Marketing Manager resume.

This is a good example of Try Again.

The overuse of “experience” and “campaign” does not fit well with someone with copywriting experience. Use your writing skills to make this section sing your praises and keep the reader interested in learning more about you. This section should scream, “I am the best fit for the job.”

You also want to avoid vague terms like “several years of experience” and “creating marketing campaigns.” Remember, details are king on a resume.

Let’s try this again:

That’s more like it! They sound like a person a consumer electronic company would love to hire. This summary does a great job in:

• Listing the industry type and years of experience
• Includes relevant keywords and industry terms
• Details a specific campaign and quantifies the results
• Highlights time management skills

One big difference between these two examples is using “I am.” Both are acceptable, but keep in mind you are limited to two pages, and you have a lot of relevant skills and experience to add.

Maximize the use of this space by only including relevant details.

Additional sections for a marketing manager resume

Let’s focus on adding those relatable skills that the job description did not include but are still necessary for an experienced marketing manager.

Enhancv has special resume sections  that you can add to your resume to showcase different technical skills, leadership abilities, and creative abilities. Take a look at our Strength section, which is perfect for listing important soft skills:

Marketing managers should have their ears and eyes open for new technologies and data analyses. One of the best ways to showcase this is through memberships in professional marketing associations and local networking groups, like so:

Other resume sections that marketing managers can use to showcase their experience and achievements include:

• Awards and honors
• Spoken languages
• Publications
• Client testimonials

Another way to show your creative and marketing skills is by having a website portfolio.

The importance of including a portfolio on your marketing manager resume

Having a portfolio is a great way to showcase different projects, designs, and campaigns without making recruiters click on multiple links or have to search for your work. A portfolio website can include your creative works as well as other vital information, like work samples, client testimonials, awards and recognitions, and other key accomplishments.

Plus, building a website is another way to show off your technical and design skills.

Here are some of the best sites for building your digital portfolio:

• Adobe Portfolio
• Squarespace

Where can you include a link to your marketing portfolio? One of the first places you can do this is at the very top in the header:

The header is also where you can mention if you are certified as a professional marketing manager, designer, or analysis expert.

If you manage any social media pages or run an influencer site, you can use the Enhancv social media section to include additional links.

Key takeaways

By now, you will have everything you need to craft a compelling resume for a marketing manager that stands out and gets you an invitation to interview.

When building your resume, keep in mind the following advice:

• Use an industry-standard format that includes all necessary resume sections and other sections to demonstrate a diverse skill set.
• Only include relatable work experience that details the skills and experience marketing managers need.
• Tailor each resume to the job description using specific keywords listed under duties and responsibilities.
• Quantify your experience for each job entry to highlight how your work improved ad performance, ROIs, and marketing strategies.

Marketing Manager resume examples

Explore additional marketing manager resume samples and guides and see what works for your level of experience or role.

The genesis of the Marketing Account Manager role can be traced back to developments in the marketing and sales sector, which means that trends in these fields directly influence the role's trends.

When applying for Marketing Account Manager roles, here are some points to consider:

• Familiarity with marketing strategies is crucial. Email, social media, SEO, content marketing – these are the basis on which successful marketing campaigns are built.
• Highlight your relevant experience in managing different marketing platforms. Failure to do so may result in your application being overlooked.
• Emphasize your impact on the previous marketing campaigns you have managed. Many great account managers have backgrounds in marketing, so it's vital to display your marketing skills and their impact on previous campaigns.
• Don't just list out your skills or experiences. Show how they led to improved results, like "increased customer engagement through..." or "boosted sales using....". Maintain the "skills-action-result" pattern to create a more effective, results-driven resume.

Looking to build your own Marketing Manager resume?

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Marketing Manager Resume Examples and Templates for 2024

• Resume Examples

How To Write a Marketing Manager Resume

• Resume Text Examples

As a marketing manager, your resume should reflect your integral role in leading teams responsibly and driving company growth through various marketing channels. These positions are highly lucrative, which means you’ll encounter intense competition in the open market. To generate interviews and advance your career, you must craft a strong, accomplishment-driven resume highlighting the most compelling aspects of your professional achievements and industry expertise. This guide provides expert strategies and insights to help you translate your experience into a powerful marketing document.

• Entry-Level
• Senior-Level

1. Create a profile by summarizing your marketing manager qualifications

Your profile summary is the first thing a hiring manager reads, so it needs to make a positive impression. Start with an opening sentence highlighting your title, years of experience, and three to four specializations aligning with the job posting, such as digital marketing or Google Analytics. This will immediately show prospective employers you have the qualifications they’re looking for.

In the subsequent sentences, emphasize your ability to collaborate cross-functionally and lead diverse marketing teams to execute campaigns. Showcase your unique background by highlighting the types of industries you’ve worked in and the positive impact you’ve had on your previous organizations. This will entice the hiring manager to continue reading and increase your odds of landing the interview.

Senior-Level Profile Example

An experienced leader and brand marketing professional with over 10 years in health care marketing, specializing in content marketing, brand messaging, and ad campaigns. A strong history of leading dynamic marketing teams to execute various digital campaigns. A proven track record of serving as a thought leader for a Forbes column focusing on brand identity and marketing.

Entry-Level Profile Example

A marketing manager with six years of experience specializing in go-to-market strategy, public relations, social media, and Google Analytics. A proven track record of executing high-impact marketing campaigns and rebranding initiatives to expand reach across target audiences. Adept at building and leading diverse teams.

2. Add your marketing manager experience with compelling examples

Someone hiring for a marketing manager wants to see a strong track of results from potential applicants, and the professional experience section is a great place to highlight everything you’ve accomplished in previous roles. You might include how you grew a company’s social media following or launched an ad campaign that contributed to a spike in revenue. Add in numbers to quantify your success whenever possible. You can also include metrics that give potential employers an idea of what size team or budget you’re used to handling.

Senior-Level Professional Experience Example

VP of Brand Marketing, GoodRX, Santa Monica, CA | April 2019 – present

• Manage and develop overarching marketing strategy for a premiere health care organization, oversee a department budget of $5.2 million, and execute various digital campaigns to increase user growth by over 500% and generate over $10 million in new revenue
• Develop new brand slogans and ad campaigns, ensure consistency of brand messaging, and spearhead social media campaigns to raise brand awareness across target demographics
• Serve as the industry thought leader for the organization, including writing a monthly column on brand marketing best practices for Forbes

Entry-Level Professional Experience Example

Content Marketing Manager, United Way, Charleston, SC | August 2019 – present

• Manage a six-person marketing team, create and maintain the editorial calendar for web, email, and social media platforms, and oversee an annual marketing budget of $600,000
• Lead search engine optimization (SEO) efforts for the website, implement link-building campaigns, and utilize Google Analytics, resulting in a 30% increase in organic traffic
• Establish guidelines and templates for brand use to protect the United Way brand and deliver training to team members on media relations and public relations (PR) strategy

3. Outline your education and marketing manager-related certifications

Being successful in marketing requires an in-depth knowledge of the trends and technology in the industry, and it’s important to highlight this experience in your resume. Adding a section for education or any certifications you’ve completed lends credibility to your skills and shows potential employers you value continuing education. Because the marketing world is constantly changing, list the dates of any certificates you earn so the hiring manager knows you’re up to date on marketing trends and changes and can hit the ground running in a new position.

• [Degree Name]
• [School Name], [City, State Abbreviation] | [Graduation Year]
• Masters of Business Administration – Executive Program
• California State University, Los Angeles, CA | 2013

Certifications

• [Certification Name], [Awarding Organization], [Completion Year]
• Content Marketing Certification, HubSpot, 2016

4. List key skills and proficiencies for marketing managers

You probably have more skills than can fit into the bullets in your professional experience section. Adding in a key skills and proficiencies list gives you room to highlight those and lets you tailor your resume to the job posting. Look through the job description, mark any specific skills or systems the hiring manager says are important, and include those in this section. This will ensure compliance with applicant tracking systems (ATS) and help you make a positive impression on the hiring manager. Here are common skills often listed in these positions to help get you started.

How To Pick the Best Marketing Manager Resume Template

You’re good at your job and can excel in the position you’re applying for, but getting all of that into a page or two that convinces a hiring manager can be daunting. Using a template for your marketing manager resume can give you a starting point for structure and organization and ensure you’ve covered all the sections.

A good template should have a profile, professional experience, and key skills section. It should be easy for a hiring manager to skim. It’s best to stay away from busy formats or lots of graphics. Instead, opt for a black, easy-to-read font on a white background, and use bullets, bolding, and italics for visual separation.

Marketing Manager Text-Only Resume Templates and Examples

Finn Harwood (123) 456-7890 [email protected] 123 Your Street, Charleston, SC 12345

A Marketing Manager with six years of experience, specializing in go-to-market strategy, public relations, social media, and Google Analytics. A proven track record of executing high-impact marketing campaigns and rebranding initiatives to expand reach across target audiences. Adept at building and leading diverse teams.

Professional Experience

Content Marketing Manager, United Way, Charleston, SC August 2019 – Present

• Manage a six-person marketing team, create and maintain the editorial calendar for web, email, and social media platforms, and oversee an annual marketing budget valued at $600K
• Lead SEO optimization efforts for the website, implement link building campaigns, and utilize Google Analytics, resulting in a 30% increase in organic traffic
• Establish guidelines and templates for brand use to protect the United Way brand and deliver training to team members on media relations and PR strategy

Marketing Associate, Sunbelt Rentals, Charleston, SC June 2018 – July 2019

• Developed and implemented marketing campaigns, translated data into actionable information for sales and social media teams, and contributed to a 40% increase in annual sales revenue
• Coordinated with subject matter experts and marketing teams to refine brand messaging and improve targeting for core audiences, resulting in a 150% increase in social media followership

Key Skills/Knowledge Areas:

• Public Relations
• Team Building
• Social Media Marketing
• Adobe Creative Suite

Master of Arts in Integrated Marketing and Management Communication Florida State University, Tallahassee, FL, May 2018

Bachelor of Science in Strategic Communication, Concentration in Social Media Management Liberty University, Tallahassee, FL, May 2016

• Google Analytics IQ Certification, 2018
• HootSuite Social Marketing Certification, 2017

Zara Sparks (123) 456-7890 [email protected] 123 Your Street, Columbus, OH 12345

Professional Profile

A Digital Marketing Manager with seven years of experience, specializing in brand messaging, Google Analytics, SEO marketing strategy, and cross-functional leadership. A proven track record of managing multi-million dollar budgets and executing digital campaigns to enhance user engagement and drive market penetration.

Digital Marketing Manager, Vera Bradley, Fort Wayne, IN March 2019 – Present

• Manage marketing strategy and execution across a variety of channels, oversee an annual budget valued at $3.5M, conduct media buying, and lead a 20-person marketing team
• Partner with the merchandising team to coordinate product highlights across all digital efforts, ensure cohesive brand messaging, and identify opportunities to improve user engagement
• Conceptualize and implement new email marketing strategy and campaigns, resulting in a 25% click-thru rate (20% above industry average)

Marketing Manager, CeraVe, Indianapolis, IN July 2013 – August 2015

• Led a dynamic team comprised of 10 marketing specialists, coordinated all aspects of campaign execution, and spearheaded a variety of B2B marketing initiatives, resulting in a 250% ROI on average
• Coordinated with client stakeholders to deliver copywriting services and web content for new product launches and serve as the point of contact for client accounts valued at up to $400K

Bachelor of Business Administration in Finance University Of North Carolina, Chapel Hill, NC, May 2013

• Digital Marketing
• Market Forecasting
• Social Media Strategy
• Google Analytics
• Customer Relationship Management (CRM)
• HubSpot Content Marketing Certification, 2016

Elysia Knox (123) 456-7890 [email protected] 123 Your Street Santa Monica, CA 12345

An experienced leader and brand marketing professional with 10+ years in healthcare marketing, specializing in content marketing, brand messaging, and ad campaigns. A strong history of leading dynamic marketing teams to executing a variety of digital campaigns. A strong history of serving as a thought leader for a Forbes column centered on brand identity and marketing trends.

VP of Brand Marketing, GoodRX,  Santa Monica, CA April 2019 – Present

• Manage and develop overarching marketing strategy for a premiere healthcare organization, oversee a department budget valued at $5.2M, and execute a variety of digital campaigns to increase user growth by over 500% and generate over $10M in new revenue

Director of Brand Marketing, Doctors on Demand,  San Francisco, CA May 2011 – March 2019

• Planned, defined, and executed content strategy to grow the customer base by 50% over two years, including social media, blog posts, videos, public relations, and media relations
• Managed, developed, and built a 15-person marketing team, provided coaching and mentorship to facilitate career development, and delivered training on brand marketing best practices
• Identified opportunities to grow brand visibility, recognition, and engagement in current and new markets

Bachelor of Arts in Advertising University Of Southern California, Los Angeles, CA, May 2011

Masters of Business Administration – Executive Program California State University, Los Angeles, CA, May 2013

Key Skills/Knowledge Areas

• Brand Marketing
• Digital Advertising
• Ad Campaigns
• Content Marketing

Frequently Asked Questions: Marketing Manager Resume Examples and Advice

What are common action verbs for marketing manager resumes -.

Action verbs are important in your resume's professional experience section by turning boring bullets into powerful descriptors of your achievements and responsibilities. Each bullet should start with a unique action verb that shows how you led your team or implemented a new tactic that increased conversions. We’ve compiled a list of action verbs to enhance the impact of your content:

How do you align your resume with a marketing manager job description? -

Marketing is a key component of every business, making it a fast-growing industry. The Bureau of Labor Statistics predicts 10% job growth in advertising, promotions, and marketing manager positions. This is excellent news for anyone seeking to advance their career, as it suggests that more job opportunities may be on the horizon. You’ll still need to align your resume with the job description to maximize your chances of landing the interview.

For example, if a company is seeking a marketing manager to help launch a new product, emphasize your expertise in brand messaging and go-to-market strategies by highlighting specific campaigns. If an organization is looking for a candidate with strong leadership capabilities, showcase examples of you leading dynamic marketing teams and collaborating cross-functionally with clients, stakeholders, and other departments.

What is the best marketing manager resume format? -

Reverse chronological format is ideal for marketing manager resumes. This approach ensures your most recent and relevant work experience is featured toward the top of your document. It’s generally best to avoid functional resumes, especially when pursuing management-level positions, as skill-based formats don’t provide a framework to create detailed bullet points. Prospective employers want to see examples of your past success as a marketing professional, and simply listing skills will only get you so far.

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While a solid resume is crucial in getting a job offer, it’s not the only puzzle piece. When your cover letter matches, it provides more room to go into detail about how you increased email signups or got the CEO of a past company on a popular podcast. A marketing manager cover letter should be about one page long and focus on the value you could bring to the position and the employer.

Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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Marketing Manager Resume Example for 2024 [With Tips & 8-Step Guide]

With how important presentation is in marketing, your marketing manager resume needs to be close to perfect to impress recruiters. After all, if you can’t “sell” yourself, how can they trust you to sell anything else?

While that may be pressuring to consider, writing a job-landing marketing manager resume doesn’t have to be as hard as you think! 

Just follow our step by step guide to writing a flawless marketing manager resume , including:

• Marketing Manager Resume Example (Better Than 9 Out of 10 Examples)
• Step-by-Step Guide to Write Your Marketing Manager Resume
• 25 Most In-Demand Skills to Put on Your Marketing Manager Resume

To start us off, let’s take a look at a well-written marketing manager resume example:

Marketing Manager Resume Example 

There are several components that make this a great example to follow, including:

• Effective resume summary . It is short, highlights the applicant’s experience, and shows recruiters they’re a relevant applicant.
• Reverse chronological format. This format draws the recruiter’s attention to your most recent and relevant work, making their job much easier. Not to mention, it’s the most popular one worldwide.
• The right contact details. All of the necessary contact details are listed, including the candidate’s LinkedIn URL link, which makes the resume even more professional.
• Relevant Marketing skills. The applicant has included hard and soft skills that are relevant and desirable for the position they are applying to.
• Additional sections that add value. This marketing manager applicant has added certificates, interests, and languages sections that complement his resume.
• Short education section. There is only one item listed in this section, the applicant’s University along with relevant details.
• Focus on achievements over responsibilities. The work experience section focuses on the candidate’s achievements, which show to recruiters exactly how they can excel in the role.
• Optimal resume length. The resume fits perfectly on one page, the optimal length of a resume.

How To Build Your Marketing Manager Resume in 8 Easy Steps 

We’ve shown you what the finished product should look like. 

Now let’s go through the steps you need to follow to get you on your way to writing the perfect marketing manager resume!

#1. Choose the Format & Fix the Layout 

The design and layout of your resume are extremely important. While this is true for everyone, it’s especially true for a marketing manager. This is your chance to show off your marketing skills even before the recruiter reads your resume. 

To start off, you should choose a format . Here are the three most popular ones:

• Reverse-chronological . True to its name, this one lists your skills and work experience in reverse-chronological order, with your most recent job at the top. 
• Functional . This skills-based format puts most of the focus on the skills section of your resume. It is the least popular format and is best for applicants who don’t have much experience to put on their resume. 
• Combination . This is a hybrid format of the reverse chronological and functional formats. It showcases both your skills and work experience. 

While all of these are great in their own way, we recommend you stick with the reverse-chronological format. This is the most popular format among both applicants and hiring managers, and with good reason: 

• It is quick and easy to skim.
• It draws attention to your most recent and relevant position.
• Recruiters worldwide know it and prefer it over other formats.

Here’s what it looks like: 

After you’ve decided on the format, you can start work on the structure and layout of your marketing manager resume. 

Here are some of the basic layout rules you should keep in mind:

• Choose the right font. It’s best to go for something both catchy and professional. We recommend Ubuntu, Roboto, and Overpass. And never use Comic Sans.
• Use the right line spacing.
• Keep the style consistent. Make sure the style choices you make, such as font and spacing, stay consistent throughout your resume.
• Use bullet points. The use of bullet points makes your resume much more reader-friendly than big blocks of text.
• Keep your resume the right length. Keep in mind that recruiters have to go through hundreds of resumes daily, so you don’t want to make yours too long. The ideal length for a resume is 1 page with 475 to 600 words .

Want To Avoid The Hassle? Pick One of Our Tried-and-Tested Templates 

Writing a resume using tools like Word or Google Docs can be a painstaking process. Formatting can be a nightmare and there are limited design options. 

You might spend hours carefully adjusting the layout, for example, only to have to start the process all over again when it ends up spilling over to the next page. 

What if we told you that you can avoid the hassle altogether by using one of our resume templates to write a perfectly tailored marketing manager resume. These templates are designed by a team of professionals, which means they are:

• Easy for recruiters to read
• Easy to scan using Applicant Tracking Systems
• Aesthetically pleasing and eye-catching

Take a look at how our templates compare to the traditional black-and-white resumes:

#2. Add Your Contact Details 

One section that is sometimes overlooked is the contact information section. Although there isn’t as much to it as some of the other sections, it is no less important. 

After all, why put in so much effort to write a spot-on marketing manager resume if you have a typo in your email and the recruiter can’t even call you in for an interview?

This is why the most important thing to watch out for in this section is typos . Not only will recruiters be unable to call you in for an interview, but they will probably be put off by the mistakes . In fact, 77% of recruiters reject applications just because of bad spelling or grammar . 

Aside from that, the section is pretty straightforward. Just make sure you include the following details:

• Phone number
• Social profiles such as LinkedIn

Here is an example of a marketing manager resume contact section done right:

Thomas Murphy

Digital Marketing Manager

570-604-9305

[email protected]

Scranton, Pennsylvania

#3. Impress Recruiters With Your Resume Summary

Just like format and layout, your marketing manager resume summary is a good way to capture recruiters’ attention and show them you’re a relevant applicant. 

This can make a world of difference, considering that 40% of recruiters spend less than a minute reviewing resumes . This means you want to give as much meaningful information as you can in those 2-3 sentences that make up your resume summary. 

A great marketing manager resume summary will include:

• Your years of experience and professional title.
• Your top skills and 1-2 accomplishments. 

In all, your resume summary should give the hiring manager a good idea of who you are, where you are in your career, and what they can expect from you if they decide to hire you. 

Here is a good example of what your summary should look like:

• Digital Marketing Manager with 7+ years of experience leading digital marketing research and analysis. Taken charge of redesigning and upkeeping various company websites and social media accounts. 

#4. Showcase Your Professional Achievements 

Your work experience is one of, if not the most important part of your marketing manager resume . Thus, you want to make sure it’s well structured and focuses on your achievements. 

To format your work experience, make sure you:

• Start by your current/most recent position and go backward in time from there. 
• Add your title, the company name, the location of your workplace, and the years you worked there.
• Add 3-5 achievements and responsibilities under each work entry (with fewer bullet points for older positions).

Formatting your work experience section the right way is barely enough to help you stand out. 

Actually, did you know that 34% of hiring managers will pass right over your application if they don’t see any measurable achievements ? 

That’s why we highly recommend that you prioritize your achievements over your responsibilities in your work experience section. 

As a marketing manager, recruiters want to see your achievements to get a sense of what you can bring to the team if they hire you. 

For example, you can mention how many new business partners you brought in to the previous company you worked for, or by how much you managed to increase sales of a product.

That doesn’t mean, of course, removing your responsibilities altogether and coming up with made-up achievements. 

But if you do have 2 important achievements to list for your previous job position, make sure they come before your responsibilities. 

And, to really drive the point home, make your achievements as quantifiable as possible . Think about it, “decreased customer turnover by 25% in three months by redesigning the webpage UX” sounds way more convincing than “increased customer satisfaction.”  

Here is an example of a well-written achievement in a work entry:

• Redesigned the webpage UX, decreasing customer turnover by 25% within a period of two months. 

And here’s a not-so convincing example: 

• Responsible for improving customer experience.

#5. Include a Short Education Section 

Including information about your educational background is a must on a marketing manager's resume. Hiring managers want to know that you have the right training and knowledge to do the job right. 

That being said, education doesn’t require as much attention as the skills and work experience sections. All you really need to include in this section are details about your university such as your degree, the name and location, and years of attendance. 

Here’s a good example:

MBA in Marketing

Melbourne Business School, Melbourne 

08/2013 -  05/2017

#6. List Industry-Related Skills 

Including key skills can boost your resume by as much as 59% , making it one of the most crucial sections of your marketing manager resume. They can basically show recruiters what they’re getting as part of the package if they hire you. 

That being said, key skills don’t mean listing every single one of your skills. The optimal number of skills you should include in your resume is around 15 to 20 , including both hard and soft skills. 

To filter them out, what you can do is make sure they are directly related to the position you’re applying for ! Sure, knowing the names of all 206 bones in the human body is impressive, but it has nothing to do with marketing. 

25 Skills to Put On Your Marketing Manager Resume 

Hard skills.

• Social Media Advertising
• Google Analytics
• Email Marketing
• Hubspot Marketing
• Facebook for Business
• Microsoft Office
• Pricing Optimization
• Content Marketing
• Quantitative and Qualitative Research
• Writing advertising copy
• Writing Press Releases

Soft Skills

• Written and Verbal Communication
• Detail Oriented
• Influencing others
• Presentation skills
• Public speaking
• Stress Management

#7. Make Use of These Additional Sections 

While the job experience and skills sections are arguably the most important and should take up the most space on your marketing management resume, there are some additional sections that can be quite valuable if you have space left. 

• Languages: This can be super relevant to marketing, as networking and international collaboration are a big part of your job. Feel free to add any language you’re proficient in, especially if you know the company you’re applying to has branches or partners in those countries. 
• Awards & Certificates: You can take this opportunity to show off any accolades you have received for your work, or certificates you’ve acquired.  
• Hobbies & Interests: Though this section doesn’t seem so important, it can be a great way to show your personality and demonstrate how well-rounded and worldly you are – great traits to have in marketing. 

Take a look at how these sections should look like on your marketing manager resume:

Languages: 

• English - Native
• Spanish - Native
• French - Full professional proficiency 
• Chinese - Full professional proficiency

Awards & Certificates

• Creative Media Awards, 2019
• Online Influence Awards, 2016: for PR & Comms

Hobbies & Interests:

• Running a Youtube channel
• Writing film reviews
• Pop-culture trivia 

#8. Attach a Cover Letter to Your Resume 

The final touch that can really set your marketing manager resume apart is a cover letter that’s just as well-written as your resume. 

Not only do recruiters expect you to attach a cover letter to your resume, but they also might not even consider your application without one. 

So take the opportunity to write a great cover letter that will really let hiring managers know who you are and why they should hire you. 

Here is the basic cover letter structure you should follow:

• Header - Make sure this section includes your full and correct contact details, as well as the name and contact information of the hiring professional it is addressed.  
• Greeting - It’s always best to greet the recruiter by their name, as it will show you went the extra mile to research the company and the people doing the hiring. The recruiter will usually be the head of the department you are applying to and you can almost always find their name listed on the company website.
• Opening paragraph - This section of your cover letter should be very attention-grabbing. Impress the hiring professional with some of your biggest achievements. 
• The second paragraph - This is where you convince the recruiter that you’re the perfect candidate for the job. Let them know what skills or experience you bring to the table and why you’re more qualified than the other applicants. 
• Third paragraph - Here you can mention why you’ll fit in well with the company. This will show recruiters that you did your research and also tell them you’ll be a pleasure to work with.  
• Closing - The closing of your cover letter is extremely important. This is the last thing the recruiter will read and will probably be what stays with them the longest. You want to make sure you leave a strong impression so they won’t easily forget you and your best chance to do that is by adding a memorable call to action. 

Key Takeaways

With that, you’re ready to write a flawless marketing manager resume! Set yourself apart from other candidates and make a lasting impression on hiring managers by following our 8 simple tips:

• Format your resume. Presentation is super important in marketing so make sure to design and format it with care. 
• Add the correct contact. Make sure you don’t make any mistakes when entering your contact details. 
• Write an effective summary. Give recruiters a quick overview of who you are and what skills and experience you bring to the table. 
• Focus on measurable achievements. Let recruiters know how effective you are at your job by giving them the facts and figures. 
• Include your educational background. Add information about the university you attended and what degree you received. 
• Add relevant skills. Show recruiters why they should hire you by listing skills relevant to marketing. 
• Use additional sections to add value. Use additional sections such as language, social media, or interests to complement your skills and experiences. 
• Include a cover letter. Let the hiring manager know exactly who you are, why you’re perfect for the job, and how you’ll benefit their company. 

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Marketing Manager Resume Example, Tips & Tricks

Looking for a new job is all about self-presentation to achieve professional advancement. As a marketing professional, you already understand how to craft compelling strategies that bring customers together with companies. Now, It's time to harness that very skill to market the most important brand of all – you. In the world of resume writing, your achievements, words, and phrasings come together to paint a portrait of your expertise, experience, and potential.

Transform your resume

As you read through 'Marketing Manager Resume Example, Tips & Tricks,' you'll discover how the principles of marketing can be applied to your personal career path. Just as you've led successful campaigns by identifying unique selling points and captivating your target audience, the same principles can be employed to curate a resume that captivates hiring managers and opens doors to new opportunities. 

How to write a resume

Don’t open MS Word or Google Docs just yet, though. There are things you need to know about writing a Marketing Manager resume before you can put your fingers on the keyboard. Writing a resume isn't just about listing your job history – it's about strategically presenting your unique value proposition to potential employers. Before diving into the details of resume mechanics, let's explore the preparatory steps that lay the foundation for a standout document.

1. Define your target

Much like a marketing campaign requires a target audience, your resume needs a target employer. Are you aiming for a Small to Medium-sized Business (SMB) with a dynamic environment or a corporate giant with well-established protocols? Understanding the culture, values, and goals of your target companies will shape the language and content of your resume.

2. Quantify your skills

Just as marketers use data to measure campaign success, quantify your skills to demonstrate your impact. Identify the key metrics you've influenced – the percentage growth in leads, revenue generated, engagement rates improved, social media conversion rates, et cetera. Quantifying your achievements adds a tangible layer to your resume and showcases your results-oriented mindset.

3. Leverage keywords

In the digital age, SEO isn't just for websites – it applies to resumes too. Many companies use applicant tracking systems (ATS) to filter resumes based on keywords. Study the job descriptions of your target roles and incorporate relevant keywords to ensure your Marketing Manager resume makes it past the digital gatekeepers.

4. Develop your personal brand

Every marketer knows the power of branding. Define your personal brand – the qualities that make you unique. Are you an innovative strategist, a data-driven analyst, or a collaborative team leader? You can pick one or combine a couple, but at the end of the day, you should integrate this brand identity into your resume's summary and throughout your document.

5. Tailor your content

One size doesn't fit all in marketing, and the same goes for resumes. Customize your Marketing Manager resume for each application. Highlight experiences and skills that align with the specific role you're applying for. Tailoring your content demonstrates a genuine interest in the position and showcases your attention to detail.

6. Structure for success

Your resume's structure influences how well your content is received. Begin with your contact information, followed by a compelling summary that encapsulates your unique selling points. Organize your experience chronologically, listing your most recent roles first. Include relevant educational background and skills sections.

7. Craft a captivating summary

Much like a captivating tagline, your summary is your first impression. Craft a concise but impactful summary that conveys your expertise, career goals, and what you bring to the table. It should be three to five sentences and tailored to the specific position you're targeting.

8. Highlight transferable skills

Marketing professionals often possess diverse skill sets. While some skills are industry-specific, others – such as communication, project management, and creativity – are highly transferable. Showcase these skills, as they can be assets in a wide range of roles.

9. Showcase your adaptability

In the ever-evolving marketing landscape, adaptability is essential. Highlight instances where you've embraced change, learned new technologies, or pivoted strategies in response to market shifts. This demonstrates your ability to thrive in dynamic environments.

10. Edit, proofread, repeat

Finally, just when you think you’re finished with your Marketing Manager resume, you have to then meticulously review it for errors and clarity. Have a trusted colleague or friend review it as well because your eyes and brain will interpret what’s supposed to be on the page, not necessarily what’s actually there. That fresh pair of eyes can be the difference between spotting a mistake and missing one. A polished, error-free document speaks volumes about your attention to detail.

Marketing Manager Resume example

Here is a Marketing Manager resume example that brings the principles you just learned to life. This example will offer insights into effectively highlighting skills, quantifying achievements, and tailoring your content to a specific role. As you study this sample, keep in mind the strategic considerations we've discussed, and envision how each element strategically contributes to capturing the attention of potential employers.

Key hard & soft skills for Marketing Manager

Being a successful Marketing Manager involves a strong blend of hard and soft skills that enable you to strategize, execute, and lead effectively. While your skills appear throughout your resume, the ‘beat the bots’ section is going to be in the core competencies . It’s a list of 9-12 (15 max) ATS-friendly keywords and phrases that highlight your technical and interpersonal abilities.

Key hard skills

Data analysis: Effective marketing decisions are driven by data insights. Analyzing metrics, conducting A/B testing, and interpreting consumer behavior are essential to optimizing campaigns. If this skill is lacking, consider online courses in data analysis or collaborating with analytical team members to learn the ropes.

SEO & SEM: Search Engine Optimization (SEO) and Search Engine Marketing (SEM) expertise can boost a brand's online visibility. If these skills are unfamiliar, online tutorials and platforms like Google's Skillshop offer free courses to help you master the intricacies of digital advertising.

Honing hard skills

If you're looking to enhance your hard skills, online learning platforms like Coursera, Udemy, and LinkedIn Learning offer courses tailored to various skill levels. Additionally, attending industry webinars and workshops can provide real-world insights and hands-on experience.

Key soft skills

Leadership & team management : Marketing Managers often lead cross-functional teams. Effective leadership involves clear communication, delegation, and fostering a collaborative environment. If leadership is a challenge, consider seeking mentorship from experienced managers and participating in leadership development programs.

Creativity & innovation: Thinking outside the box is integral to devising unique campaigns. Engage in creative exercises, explore diverse industries for inspiration, and attend brainstorming sessions to nurture your creative flair.

Honing soft skills

Soft skills can be honed through consistent practice and self-awareness. Joining public speaking clubs, participating in group discussions, and seeking feedback from colleagues can refine your communication skills. Additionally, seeking mentors who excel in the skills you aim to develop can provide invaluable guidance.

Summary & Last Words

In the dynamic world of marketing, your Marketing Manager resume serves as the first impression you make to future employers. By utilizing this "Marketing Manager Resume Example, Tips & Tricks" guide, you’ll be able to stand out in the sea of sameness by highlighting what companies want to see in new employees. Your marketing career has taught you how to captivate audiences – now, beguile your future employer with a resume that reflects your brilliance.

Introduction to TopResume: Professional Resume Writers

As you venture into perfecting your resume, consider the benefits of working with professionals. TopResume's team of seasoned resume writers specializes in transforming your experiences into a compelling narrative that resonates with recruiters. Leveraging industry-specific insights, they craft tailored resumes that open doors and propel careers forward.

Why You Should Make Use of Our Resume Writing Services to Land Your Next Job as a Marketing Manager

While crafting your own Marketing Manager resume can be empowering, professional assistance can take your application to the next level. Our expert resume writers understand the intricacies of the marketing field and possess the expertise to spotlight your achievements effectively. With their assistance, your resume becomes a powerful tool that stands out in a competitive market.

Resume Writing Service for a Marketing Manager: Let us write your resume

If time is of the essence or you're seeking the utmost polish, our resume writing service is here to relieve the stress and uncertainty. Allow us to curate a resume that encapsulates your journey, aligns with industry expectations, and maximizes your potential for landing that coveted Marketing Manager role.

Who are the TopResume writers?

Senior Resume Writer

4+ years of experience, bachelor of arts in humanities and classical studies.

Billie is a passionate writer whose mission is to write impactful resumes to support career growth, evolution, and transition targets. Billie’s love of the written word spans her entire life, and she enjoys utilizing that passion to empower successful career transitions.

10+ years of experience

Master of arts in english.

Traci has a Master of Arts in English and has been writing since middle school. After spending several years in marketing, she used her writing skills and corporate knowledge to help job seekers put their best foot forward and achieve their career goals.

15+ Years of Experience

Bachelor of arts in english and business writing.

Jeremy has helped 6K+ clients gain the confidence to apply for and get their dream jobs. His educational background in English and business writing and dedication to supporting clients’ needs inspire him to deliver top-tier career support.

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14 Best Marketing Resume Examples for 2024

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Writing Your Marketing Resume

Marketing resume faqs.

You can construct a multi-step campaign to convert a new prospect into a customer, create Instagram ad campaigns to sell water to a fish, and build an organic traffic engine to drastically increase brand awareness.

While you’re a great marketer, you shouldn’t also be expected to be great at writing a marketing cover letter or  building a resume . We’ve pored over thousands of marketing resumes to discover what works and what doesn’t, to help you get an interview for your next marketing job.

We’ve distilled our findings into 14 marketing resume samples and an extensive resume guide that has  helped marketers get interviews at companies like Stripe and Facebook in 2024 . Use these examples and our top resume tips to get an interview (and a job) faster than ever!

Marketing Resume Example

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Why this resume works

• The best way to do this is by utilizing bullet points in your skills and work experience sections.
• The details of how you exactly directed the launch of a new campaign may not fit in your resume, but they’ll be a perfect addition when you create a cover letter .
• The best way to do this is by using the  reverse-chronological resume format  to demonstrate your most recent positions and how you’ve grown from role to role. 

Marketing Student Resume

• Did you harness tools like Zoom for diversity sessions or engage in panel discussions during a workshop? Or maybe during a community volunteering stint, you rallied local residents, demonstrating remarkable people skills handy in the marketing department. Such is the cocktail of experiences that tantalize potential employers to pick an entry-level candidate for their team.

Marketing Intern Resume

• Integrate examples of how you’ve used marketing tools like Sprout Social or SEMrush to drive brand awareness. It’ll legitimize your personal experience and strengthen your candidate profile.

Entry-Level Marketing Resume

• For example, consider including relevant courses from college in a separate section.
• You can also add a  resume objective  to exhibit your skills, years of experience, and qualifications. 
• Use metrics to demonstrate how you’ve increased website traffic, saved reporting hours, reduced costs per lead, or improved conversion rates. 

Marketing Assistant Resume

• You can still make your marketing assistant resume look desirable by including internships and relevant college courses.
• If you don’t have relevant experience, you can still highlight transferable skills from other jobs.
• For example, if you worked as a server, you can highlight essential marketing assistant skills like time management, organization, collaboration, sales principles, and consumer behavior.
• An objective lets employers know what skills and qualities make you right for the job (in less than four sentences, no less!). Don’t hesitate to mention what you hope to bring to the table at your future place of employment!

Senior Marketing Resume

• Pick three of your most recent and relevant positions with four bullet points each.
• List six to 10 skills in your skills section, with a mix of hard and soft skills.
• If you’re feeling stuck about what to include, look up  resume examples  to get inspiration and help you format your content. You can also use a  resume builder  to make adding metrics, action verbs, and optional sections easier.

VP Marketing Resume

• Divide your VP marketing resume’s work history into three distinct sections, each dedicated to role you held in a particular company. Then, highlight your duties and quantified achievements for each position in, say 4 bullet points, and complement it with a section detailing the company name, location, and term of office. See that? It’s a piece of cake!

Influencer Marketing Resume

• Achievements such as – 44% increase in social media engagement, 7.8K increase in weekly referral traffic, 4% increase in ROI over a quarter, and more – are what potential employers will be excited to see in your influencer marketing resume.

Marketing Coordinator Resume

• Good marketing skills include paid ads, Google Analytics, Salesforce, MS Suite, and organization.
• Hiring managers use applicant tracking systems (ATS for short) to weed through potential employees. The ATS scans resumes for skills and keywords the employer has marked as important; you’re more likely to get an interview if you have those skills and keywords.
• As a marketing coordinator, you can include quantifiers like company profit, ROI, team sizes, media campaign success, increases in website traffic, etc.

Marketing Associate Resume

• Use a  resume checker  or spellcheck system to scan for typos, grammar errors, and punctuation mistakes so you can hand in your resume without worrying.
• Ensure you make it through ATS by including specific marketing keywords, like “Salesforce,” “paid ads,” and “communication.” Always check your resume against the job description to ensure you’re hitting the mark.

Growth Marketing Manager Resume

• There are many options to choose from, including business objectives like revenue, sales, and customer growth, or marketing-specific outcomes like retention, website traffic, social media, and digital marketing.
• Using a  resume template  is a great way to structure and format your content, but if you’re strapped for time, you can use a  resume outline  and add your own stylistic elements as you see fit.

Content Marketing Specialist Resume

• The best way to demonstrate your abilities is by giving hard numbers to quantify your content production. Good examples include:
• How many posts or blogs you’ve written
• How much your efforts improved conversion rates, engagement, or other social media KPIs
• How many new customers your business gained through your efforts
• Always use the job description to guide what you write; don’t copy the skills and requirements word for word, but do include what you feel is honest. 

Communications & Marketing Specialist Resume

• Luckily, there are a series of  resume tips and tricks  you can follow, starting with maximizing your contact header and skipping extraneous content (like a profile picture and extra pages).
• Marketing campaigns, customer surveys, and targeted emails are all things that demonstrate your knowledge of marketing strategies.

Marketing Specialist Resume

• Wharton is a top business school, and you’ll be more likely to secure an interview if recruiters see that you’ve learned from the best.

Related resume guides

• Business Development
• Digital Marketing
• Marketing Manager
• Business Owner

When it comes to writing your resume, remember your primary goal: getting an interview. We’ve written this guide to help you achieve that mission and eventually, get the job.

However, marketers have a wide range of skills and responsibilities, so it can be tough to figure out what to include and what to leave out.

To write a great resume, you need to ensure you’ve done these three things:

• Formatted your resume properly
• Included all the sections a hiring manager is looking for
• Talked about your skills/experience in the right way

To achieve that end, we’ll go over the following information:

• Marketing resume formatting tips
• Quantifying the impact of your work experience
• The skills to include in your “skills” section
• Customizing your marketing resume for each role you apply to
• The lowdown on your resume objective
• Mentioning your education and certifications

How to format your marketing resume

When it comes to formatting your resume, there are a few rules you should follow:

• Keep it to one page. Your resume should be your highlight reel, not an autobiography.
• Opt for a simple format. This is not the place to use seven fonts and fifteen colors to highlight your creativity.
• Don’t give the hiring manager a trivial reason to put you in the “no” pile.  Avoid any spelling or grammar errors at all costs!
• Keep your work experience to short, self-contained bullet points. This makes your resume much more readable.
• Only include a  resume objective  or  resume summary  if you can customize it for each role you apply to. Real estate is valuable on your resume, so don’t waste it.

Talking about your marketing work experience

This is going to be the single biggest factor when the hiring manager is deciding to give you an interview or not. Think of it as the entree at a several-course dinner; it should take up the most space on your resume.

Focus on the quantifiable, tangible impacts of the marketing projects you’ve worked on in the past.  Hiring managers want to be sure the candidates they interview will positively influence their business.

Think about it: would you keep running a paid ad if you had no idea whether it was working or not? Of course not!

Consider these two work experiences. They’re describing the same person in the same job, but one utilizes numbers to describe their impact, while the other doesn’t.

Which do you think is more convincing?

RIGHT – use numbers to describe your impact

Financial Services Company August 2016 – May 2018, New York NY Marketer

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated  $11M  in 2017
• Built a robust brand awareness campaign through conferences and speaking engagements, increasing inbound leads by  6 8%  per year
• Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, improving ROI by  31%
• Exceeded growth targets every quarter by  19%  on average

WRONG – avoid vague statements of impact

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads
• Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads
• Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, leading to ROI improvement
• Exceeded growth targets every quarter

Which do you think performed better? The reality is, numbers speak louder than words. Numbers also help hiring managers read your resume faster, which is essential when you’re likely competing with 50+ other applicants. 

You can quantify your marketing impact in a wide range of ways. Here are some examples for to help inspire you:

Ways to quantify your impact as a marketer

• Example: Identified keyword opportunities and created content to generate 21,000 organic users and 432 new leads monthly
• Example: Launched an email campaign to notify power users of under-utilized features, resulting in $411,000 in incremental revenue
• Example: Built a culture of A/B testing to improve the lifetime conversion rate of a campaign by 78% 
• Example: Identified poorly performing external vendors and reduced costs by $110,000 annually while exceeding revenue targets
• Example: Created ads for each customer segment, resulting in an ROI improvement of 19% relative to generalized ad campaigns
• Example: Beat quarterly revenue targets by an average of 6% each quarter for the last year and a half

There’s no better way to convince a hiring manager that you deserve an interview than by demonstrating you’ve had a significant, measurable impact in your past marketing roles.

Showcase your marketing skills

The hiring process is a mystery, but it doesn’t have to be! Here’s what you need to know about the hiring process after you’ve submitted your resume:

• Companies use an Automated Tracking System (ATS) to filter out resumes based on certain keywords.
• The hiring manager or HR manager reviews your resume and determines whether you get an initial interview or not.

But how can you be sure you’ll get past this filter? Simple: include the relevant skills that are mentioned in the  marketing job description , of course!

In your  resume’s skills section , try to include  at least 90 percent technical skills  if you can. ATS filters don’t screen for soft skills like “communication” or “leadership.” Hiring managers like to see soft skills, but to pass the ATS, you will need primarily hard skills.

So what skills should you include? We’ve compiled a list of useful marketing skills that you can include on your resume. Remember,  only include skills you’d be comfortable explaining in an interview .

Skills to include on your marketing resume

• CRM: Salesforce, Microsoft Dynamics, Pipedrive, HubSpot
• Web Analytics: Adobe Analytics, Mixpanel, Heap, Google Analytics
• General Office Administration Tools: Google Sheets/Docs/Slides, Microsoft Excel/Word/PowerPoint
• Optimization: customer segmentation, attribution modeling, A/B testing
• Paid Ads: AdWords, LinkedIn, Google Display Network, Facebook
• Social Media: Instagram, Facebook, LinkedIn, Twitter
• Email Marketing: ConvertKit, Drip, Mailchimp
• SEO: keyword research, backlink building, content creation
• Direct Mail

The skills you include on your resume should vary based on the kind of job you’re seeking. For example, if you’re applying for an organic marketing role, then you’ll expand on your SEO skillset instead of your social media skillset.

For marketers, it’s much more important to be an expert in a few skills than have knowledge of a lot of skills.

A hiring manager would be skeptical of a digital marketer who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those areas. 

Tailoring your resume for each marketing role

Because “marketing” is such a broad term, you’re much more likely to get an interview if you tailor your resume for each job to which you apply.

Tailoring your resume tells hiring managers that you’re detail-oriented and committed to the company. Remember, you’ll be competing with many other marketers for the role, so take advantage of any opportunity you can to impress the hiring manager.

Start customizing your marketing resume by following these steps:

• Read the job description thoroughly. As you read it, think of any past experience you’ve held that matches what you’re reading.
• On the first draft of your resume, list any work experience you have that is related to the role. Include the skills they’re looking for and specific responsibilities.

Let’s walk through a concrete example.

Let’s say the company Qapital is hiring a senior performance marketer. Here are the job responsibilities:

Example marketing job responsibilities

About the Role

As a Senior Performance Marketer, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

• Own all paid performance marketing channels and serve as a day-to-day steward of the budget.
• Manage acquisition strategy and execution for paid media across channels.  Continuously improve performance through detailed optimization to meet aggressive campaign goals and objectives. 
• Build and maintain a test-and-learn culture to determine the most effective channels.
• Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
• Work collaboratively to create and test messaging and creatives for multiple audiences and engagements/channels.
• Partner closely with media agencies to align on goals, and drive the strategy to get there.
• Devise innovative ways to drive subscriptions and KPIs. Create a testing agenda for new digital platforms and creatives.  
• Partner with Analytics, Design, and agencies to track and report acquisition performance.
• Own budget tracking and forecasting across channels.

Essentially, they’re looking for someone to take ownership of overpaid media and all the responsibilities that come with it, from budgeting to measuring performance. The highlighted keywords and concepts are those you might be able to incorporate into your resume. 

Here’s what your resume might look like if you were applying for this particular role:

Example – customizing your work experience for a given role

• Onboarded and monitored media agency partners, saving $250,000 by ending contracts with the least-performing partners while hitting revenue targets
• Led forecasting, budgeting, tracking, and reporting for all paid acquisitions, resulting in new leads that generated $17M in 2017
• Fostered a culture of testing and learning by encouraging constant optimization of ad strategy, increasing conversation rates by 87%
• Exceeded growth targets every quarter by 24% on average

As you can see, the work experience has been adjusted to closely match what Qapital wants from their new hire. Doing this will ensure you get past both the initial ATS scan and the hiring manager’s inspection.

Your marketing resume objective

Most of the time, you won’t need an objective, but it can be a useful tool for an entry-level candidate. (If you’re a senior-level candidate with at least 10 years of experience, use a  resume summary  instead.) But what exactly  is  an objective?

A  resume objective  expresses your specific interest in the marketing role you’re applying to while highlighting your skills and goals for your future job.

Since your resume is limited on space, you need to should scrutinize everything you include. Our rule of thumb: unless you’re going to customize your resume objective for each role you apply to, leave it out entirely. You want the first thing hiring managers read to be something that significantly improves your chances of getting an interview.

Which of these resume objectives would you prefer as a hiring manager?

WRONG – uninformative resume objective

“Looking to leverage my experience with social media marketing to help grow a customer-centric technology product”

This candidate didn’t bother to customize the resume objective for the specific role. Compare that to this   resume objective:

RIGHT – tailored resume objective

“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into South America.”

This resume objective clearly demonstrates how the candidate has researched both the role and the company. More than that, they succinctly stated why they’re a great fit for the role. This is the kind of resume objective that’s worth including!

Education and certifications

While your education section doesn’t need to be huge, you still need to include it. List the school you went to and the degree(s) you obtained while there. 

If you’re an entry-level candidate or have only a few years of experience, you can include relevant courses and your GPA (if it’s higher than 3.2). However, for more senior-level marketers, your education section should only have the school you went to (and where it was located), the years you were there, and the degree you earned.

Get ahead of other job applicants by quantifying your marketing impact on your resume. Can you quantify generated leads in a month, revenue gained from a social media campaign, improved performance from A/B testing, etc.? It’s okay if you can only give an estimate, but seeing numbers on the page not only helps solidify your impact, but they also disrupt the flow of text—meaning the hiring manager reviewing your resume is forced to slow down and look a little closer!

There are so many marketing positions out there, so it’s important to only include skills that are relevant to the job you’re applying for (and, of course, relevant to the skills you honestly have). As a marketing analyst, skills that could make sense for your resume include CRM, A/B testing, social media ads, and SEO strategies. On the other hand, skills for a marketing specialist might be branding, digital and print copywriting, email marketing, and Microsoft and Google Suite.

If you decide to include an objective (you probably don’t need it!), the secret sauce in writing a good one is tailoring it to the company and making it clear why you’re the right fit to meet that company’s challenges or needs addressed in its job description. Here’s an example that hits the mark: Adept and high-speed thinker with 2 years of marketing internship experience and 3 years in office operations. Eager to demonstrate skills in crafting paid advertisements and executing tools, such as Salesforce, MS Suite, and Google Analytics as a marketing assistant at MIXD.

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Marketing Manager Resume Examples & Writing Guide for 2024

How to write a great marketing manager resume

Learning how to write a marketing manager resume is all about knowing what your target audience wants. Only this time, you’re selling your experience and skills to hiring managers.

To begin, carefully review the job description to identify the key priorities and requirements of the company and the specific role you are applying for.

Second, think about what sets you apart from other marketing managers. And try to reflect that in your resume .

Our expert tips for crafting a marketing manager resume will assist you in achieving precisely that.

1. Craft an eye-catching resume summary for your marketing manager resume

Your resume summary serves as a snapshot of your professional brand, showcasing your unique skills, experience, and value proposition.

To create an impactful resume summary, focus on highlighting your most relevant achievements, expertise, and industry-specific knowledge.

Capture the reader's interest by showcasing your ability to drive successful marketing campaigns, develop strategic initiatives, and deliver measurable results.

Incorporate keywords and phrases from the job description to align your summary with the specific needs of the role. Remember, your resume summary is your chance to shine and demonstrate why you are the ideal candidate for the marketing manager position. So, make it compelling, concise, and tailored to leave a lasting impression on potential employers.

Here's an example of a strong marketing manager resume summary

Results-driven marketing manager with 8+ years of experience leading successful marketing campaigns and driving revenue growth. Proven expertise in developing strategic marketing plans, executing integrated marketing initiatives, and managing cross-functional teams. Skilled in market research and analysis, brand management, and digital marketing strategies. Demonstrated ability to exceed sales targets, increase brand awareness, and enhance customer engagement. Passionate about leveraging data-driven insights to optimize marketing efforts and deliver measurable results. A collaborative leader with excellent communication and interpersonal skills. Committed to driving business growth and achieving marketing excellence.

Try our AI Resume Writer and have your resume ready in minutes!

2. quantify your marketing manager work experience.

The best way to show hiring managers that you’re the top marketing manager they can hire, is to show them what value you can bring to the company.

How to do that? When talking about your work experience and achievements, incorporate the numbers and data as they show the true value of your work.

For instance, don’t say you “significantly increased email open rate” . Say how much exactly!

Here are a few examples of what you can quantify:

• Improved ROI
• Improved ad performance
• Exceeded targets
• Email open rate
• Increase in organic search
• Increased brand awareness
• Conversions
• Budgets and reduced costs

To make it even more impactful, you can highlight the most important parts or numbers in bold. In the end, you’ll get something like this:

How to quantify your marketing manager experience

• Executed segmented & personalized email marketing campaigns throughout key moments of customer lifecycle and analyzed marketing analytics & metrics ( 34% average email open rate ).
• Practiced basic SEO techniques to drive more website traffic & achieve page 1 Google rankings (260% increase in organic search ), and maintained local search relevance.
• Implemented launch of PR campaigns with  25 national and statewide magazines & media companies by calling editors and pitching products.

3. Include top marketing manager resume skills

Just like you’d SEO optimize your article with all important keywords, you should optimize your resume for the ATS and the job ad you’re targeting.

It will get your resume in the top rankings because it will automatically show hiring managers that you have what they’re looking for.

First, make a list of your skills. Second, go through the job posting and see what skills are required for the role. Then simply match them with yours and list them on your resume — in the skills section and throughout your work experience descriptions.

Here are some common skills to include on your marketing manager resume.

Best skills to include in your marketing manager resume

• Analytics: Google Analytics, Hotjar
• Advertising and ad platforms: Google ads, Facebook ads, LinkedIn ads
• Social media: Instagram, Facebook, Twitter, Buffer, eClincher
• CRM: Wordpress, Hubspot, Salesforce
• Content marketing and copywriting: newsletters, ebooks, blog posts, guest posts
• SEO: Semrush, Ahrefs, Hootsuite
• Email marketing: Mailchimp, SendPulse, Omnisend
• Design: Adobe Photoshop, Adobe InDesign
• PR: media relations, press releases, press kits, press conferences, pitches
• Coding: HTML, CSS, JS

However, instead of including all of these on your resume, only pick a few that you’re excellent at. In the end, hiring managers would be probably skeptical if you claimed that you excel at advertising, PR, social media, email marketing and SEO.

Rather position yourself as an expert in max three marketing spheres.

Better yet, prove those skills in your work experience descriptions too. For instance, if you claim you’re good at social media, devote one bullet point in your work experience to it:

• Greatly increased the number of high quality videos and graphics for tweets, resulting in notable impacts on reach and engagement; the account grew from 50K to 107K followers during my tenure.

As for soft skills, you should mainly highlight your communication and leadership skills, as these are essential for this senior-level position. Other relevant soft skills are: budgeting, creativity, generating new ideas, or problem-solving skills.

These can be incorporated into your work experience descriptions too. For example, if you want to show off your leadership skills, you can include something along these lines:

How to describe leadership skills on your resume

• Responsible for a team of 6 working on: social media, graphic design, photography and video production services for the Prime Minister, the Clerk of the Privy Council and occasionally other ministers.
• Hired 3 full-time people in under a year; trained and integrated them to the team.

4. Make your marketing manager resume shine with a proper education section

When listing your education on a marketing manager resume, it is essential to present this information in a clear and organized manner.

Start by including your highest level of education, such as a Bachelor's or Master's degree, along with the name of the institution and its location. Include your graduation date or anticipated graduation date.

If you have any relevant certifications or specialized training in marketing, such as Google Ads or HubSpot certifications, mention them as well. Focus on highlighting educational experiences that are directly applicable to the marketing field, such as coursework in marketing strategy, consumer behavior, or digital marketing.

If you have received any academic honors or awards, such as Dean's List or scholarships, be sure to include them too. Remember to keep this section concise and relevant to showcase your educational background and qualifications as a marketing professional.

Here's an example of how to properly list education on your marketing manager resume

• Bachelor of Business Administration in Marketing ABC University, City, State Graduation Date: May 20XX

Relevant Coursework:

• Marketing Strategy
• Consumer Behavior
• Digital Marketing
• Market Research
• Brand Management

Certifications:

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Find out your resume score!

5. Add custom marketing manager resume sections

Your marketing manager resume should include all standard resume sections such as professional summary, relevant work experience, skills and education.

However, if you want to differentiate yourself from the competition, add at least one custom marketing section to your resume. Just get creative!

Here are some ideas for custom marketing manager resume sections:

Publications

• Industry blog
• Industry awards
• Marketing courses and certifications
• Design portfolio
• Presentations
• Social media accounts (if you’re an influencer or provide relevant high-quality content)

Here's an example of how to properly list an extra section on your resume

• Smith, J. (2021). "The Power of Content Marketing: Strategies for Engaging Audiences and Driving Conversions." Marketing Journal, 15(2), 45-62.
• Brown, A., Johnson, R., & Thompson, E. (2020). "Social Media Trends: Navigating the Ever-Changing Landscape." Digital Marketing Magazine, 12(4), 78-91.

Nikoleta Kuhejda

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead , College Recruiter , and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

All marketing / PR resume examples

• Advertising Manager
• Brand Ambassador Manager
• Content Manager
• Events Coordinator / Planner
• Marketing Assistant
• Public Relations (PR)

All marketing manager resume examples

Related marketing manager cover letter examples

Resume guides

How to write a professional resume summary [+examples], how to put your education on a resume [+examples], how to describe your work experience on a resume [+examples], let your resume do the work..

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23 Marketing Manager Resume Examples for Your 2024 Job Search

Marketing managers understand audience pain points and how to craft compelling campaigns to address them. As a marketing manager, think of your resume as a campaign for job seeker. The messaging should position your expertise as a solution to the employer's need/problem. Let's take a look at 22 fantastic examples of marketing manager resumes that do a great job of demonstrating value.

Resume Examples

Resume guidance.

• High Level Resume Tips
• Must-Have Information
• Why Resume Headlines & Titles are Important
• Writing an Exceptional Resume Summary
• How to Impress with Your Work Experience
• Top Skills & Keywords
• Go Above & Beyond with a Cover Letter
• Resume FAQs
• Related Resumes

Common Responsibilities Listed on Marketing Manager Resumes:

• Developing long-term marketing plans to achieve business goals
• Leading cross-functional teams in developing creative and effective campaigns
• Establishing relationships with media outlets and influencers to promote the company’s products
• Analyzing customer data to develop market segmentation strategies
• Leveraging digital and traditional channels for effective campaigns
• Managing internal communications to ensure consistency
• Working with design and copy teams on marketing materials
• Tracking and measuring ROI on campaigns
• Managing budgets and staying on top of developing trends
• Conducting competitive analyses to assess the company’s positioning in the market
• Assisting with developing lead generation strategies
• Brainstorming with stakeholders to come up with new ideas
• Participating in trade shows and other relevant events
• Creating reports and presentations to present to senior management
• Utilizing web analytics technology to make informed decisions

You can use the examples above as a starting point to help you brainstorm tasks, accomplishments for your work experience section.

Marketing Manager Resume Example:

• Led cross-functional teams to develop and execute successful marketing campaigns, resulting in a 20% increase in website traffic.
• Managed a budget of $500,000 to execute marketing initiatives, resulting in a 15% increase in brand awareness.
• Collaborated with sales teams to develop effective lead generation strategies, resulting in a 25% increase in qualified leads.
• Developed and executed successful email marketing campaigns, resulting in a 25% increase in open rates.
• Implemented a new CRM system to track and analyze customer data, resulting in a 30% increase in customer retention.
• Managed a team of 5 to execute marketing initiatives, resulting in a 20% increase in brand awareness.
• Assisted in the development and execution of successful marketing campaigns.
• Conducted market research to gain insight into customer behavior and preferences.
• Collaborated with design teams to create visually appealing marketing materials.
• Project Management
• Strategic Planning
• Cross-Functional Team Leadership
• Campaign Execution
• Lead Generation Strategies
• Email Marketing
• CRM Implementation
• Market Research
• Design Execution
• Data Analysis
• Customer Retention
• Brand Awareness
• Website Traffic Optimization
• Creative Problem Solving
• Digital Advertising
• Social Media Marketing
• Public Relations
• Multi-Channel Marketing
• Content Creation
• Automation Processes

Associate Marketing Manager Resume Example:

• Implemented new digital marketing tools to measure and monitor customer engagement, resulting in an 11% increase in brand recognition and organic reach.
• Developed and modified successful marketing campaigns, driving 34% more conversions, 25% increase in sales and a 10% reduction in the cost-per-acquistion.
• Managed and tracked expenses of marketing budget, cutting costs by 15% while still increasing the effectiveness of targeted campaigns.
• Initiated and managed strategic external partnerships, improving marketing ROI by 21% and increasing brand presence
• Utilized data-driven insights to develop and execute targeted campaigns, resulting in a 14% increase of customer engagement levels
• Analyzed competitor product channels and pricing, informing an optimized strategy that achieved a 20% raise in market share
• Instituted a comprehensive brand consistency across all marketing campaigns, ensuring uniformity in design, messaging and customer experience
• Built and presented effective performance indicators for marketing campaigns, leading to a 12% raise in year-over-year sales
• Strategically collaborated with other departments, contributing to successful project completion that generated 7% more revenue
• Strategic Planning & Execution
• Data-Driven Insights
• Budgeting & Cost-Control
• External Partnerships Development
• Brand Consistency Management
• Performance Analysis
• Cross-Functional Collaboration
• Result-Oriented Campaigns
• Competitor Channel Analysis
• Report & Presentation Making
• Market Trends Tracking
• Conversion Optimization
• Creative Problem-Solving
• Project Management & Coordination
• Customer Relationship Building
• Negotiation & Persuasion
• Communication & Interpersonal Skills
• Time & Resource Management
• Leadership & Team-Building
• Data Analytics

B2B Marketing Manager Resume Example:

• Led the development of a B2B marketing strategy that increased lead generation by 30% through the implementation of targeted email campaigns, direct mail, and search engine optimization.
• Created a comprehensive customer segmentation strategy that increased customer engagement by 25% and helped prioritize marketing initiatives to drive revenue growth.
• Designed and managed a user-friendly landing page that boosted website traffic by 50%, resulting in a significant increase in conversions and overall return on investment for marketing initiatives.
• Developed and executed an online marketing campaign that generated a 20% increase in leads and contributed to a 15% increase in revenue for the organization
• Designed and launched a customer loyalty program that increased customer retention by 35% and provided valuable insights into customer behavior and preferences
• Monitored and analyzed market trends, competitor activities, and customer feedback to inform the development of new product and service offerings, resulting in a 20% increase in market share
• Revamped and optimized the company's lead generation campaign, resulting in a 25% increase in the number of qualified leads and a 15% rise in conversion rates
• Designed and implemented a customer segmentation strategy that improved customer experience, increased customer loyalty, and resulted in a 10% increase in customer retention
• Implemented an efficient website design, improving user experience and leading to a 20% increase in website traffic and a 25% rise in lead generation from the website
• Process Optimization
• API Testing
• Code Review
• Performance Testing
• Requirements
• Best Practices
• Prioritizing
• Championing Best Practices
• Driving Implementation
• Interpersonal
• Quickly Learns
• Changes with Situation
• Establishing Goals
• Creating Strategies to Achieve them
• Sales Management

Assistant Marketing Manager Resume Example:

• Developed and implemented annual marketing plans to drive sales growth and reach organization goals, resulting in a 15% year-over-year growth in sales.
• Established a comprehensive search engine optimization strategy to increase brand visibility and recognition, leading to a 50% increase in site visits.
• Leveraged segmentation research and analytics insights to design and manage highly targeted email campaigns, boosting open rates by 20%.
• Spearheaded a content strategy for website pages and blog posts to increase traffic and re-engagement of existing customers, resulting in a 25% increase in web conversions
• Created, tested, and optimized paid search campaigns across various channels and conducted logistical preparation for successful promotional events
• Analyzed feedback from customers and surveyed data to inform medium- and long-term strategies, leading to a 10% improvement in long-term retention rates
• Designed and managed strategic partnerships to increase recognition of the brand and research emerging trends in the market
• Developed and implemented lead-focused marketing initiatives to drive revenue growth and increase customer acquisition, leading to a 10% increase in revenue
• Monitored, measured, and reported on performance of all marketing campaigns to shift budget and resources according to performance and maximize ROI
• Strategic planning & implementation
• Search Engine Optimization (SEO)
• Email & content strategy
• Paid search campaign management
• Data & analytics
• Strategic partnership development
• Lead nurturing & customer acquisition
• Digital & traditional media optimization
• A/B testing & optimization
• Budget management & reporting
• Social media strategy
• Influencer marketing
• Performance reporting & analysis
• Customer feedback & surveying
• Brand visibility & promotion
• Communication

Channel Marketing Manager Resume Example:

• Spearheaded the development of an innovative customer-specific marketing initiative, driving a 25% growth in market share amongst key accounts.
• Generated deep insights from sales data to develop an effective product and shopper marketing program, resulting in a 4% uplift in sales.
• Negotiated with vendors to maintain budgetary and planning objectives, leading to the successful launch of a first-to-market product debut.
• Created a comprehensive launch plan with input from cross-functional teams, resulting in a 10% increase in product sales
• Developed effective strategies to counteract competitive forces, increasing profitability and market share by 5%
• Assessed sales performance and took corrective action to address areas of poor performance, leading to annual double-digit top-line growth
• Developed annual marketing strategies and plans to optimize program performance and maximize business and financial returns
• Provided promotion calendars and training materials to key accounts, allowing field staff to efficiently execute marketing initiatives
• Utilized best practices and collaborated with creative agencies to produce brand compliant assets, resulting in a 6% reduction of marketing costs
• Strategic Planning and Execution
• Market Research and Analysis
• Business Intelligence
• Data Insight Generation
• Segmentation and Targeting
• Negotiation and Contract Management
• Team Collaboration and Coordination
• Budgetary and Financial Management
• Brand Marketing and Promotion
• Creative Design and Content Development
• Competitive Forces Awareness
• Performance Measurement and Improvement
• Vendor Relations and Partnership Management
• Promotion Management

Digital Marketing Manager Resume Example:

• Boosted website traffic by 20% and conversion rates by 15% by implementing a comprehensive digital marketing strategy that included SEO, PPC, social media, influencer marketing, and email marketing.
• Cut cost per acquisition by 25% through advanced targeting, ad copy A/B testing, and keyword bid optimization of PPC campaigns.
• Increased organic search traffic by 10% and online sales by 15% through keyword research, competitor analysis, and on/off-page optimization of SEO strategy.
• Achieved a 30% increase in followers and 40% increase in engagement by developing a content calendar, creating visually appealing graphics, and engaging with followers.
• Improved open rates by 15% and click-through rates by 20% through list segmentation, A/B testing, and personalized content in email marketing campaigns.
• Boosted ROI by 10% by setting and monitoring KPIs, conducting data analysis, and optimization of analytics to track and measure campaign success
• Boosted customer retention by 25% and customer lifetime value by 20% by implementing a CRM strategy that included integration, behavior tracking, and targeted campaigns
• Increased website conversion rates by 15% through web analytics, buyer personas, and personalized website content/CTAs in personalization strategy
• Boosted brand awareness by 10% by building strong relationships, managing expectations, and delivering quality results through collaboration with internal teams and partners
• Pay-Per-Click (PPC) Advertising
• Social Media & Audience Engagement
• Influencer Marketing
• Targeting and Ad Copy Testing
• Keyword Research and Competitor Analysis
• Content Creation and Visual Design
• List Segmentation and A/B Testing
• Performance Tracking and Data Analysis
• Key Performance Indicators (KPIs)
• CRM Integration and Behavior Tracking
• Web Analytics, Buyer Personas, and Personalization
• Brand Building and Relationship Management
• Internal and External Communications
• Digital Marketing
• Brand Management

Ecommerce Marketing Manager Resume Example:

• Oversaw continual success in driving organic traffic to ecommerce website through comprehensive SEO management and optimization.
• Resulting in 25% more organic users over 4 years.
• Managed a budget of $150K annually to drive ecommerce initiatives, yielding a 25% increase in sales.
• Spearheaded implementation of custom A/B testing software in order to measure and optimize conversion rates, resulting in an increase of 6% within 3 months.
• Implemented UX/UI improvements on ecommerce website to optimize user experience, driving site engagement up by 10%
• Developed strategic partnerships with third-party content providers, such as influencers and bloggers, resulting in a 20% surge in brand recognition
• Enhanced customer service upkeep to ensure responsiveness in a timely manner, resulting in a 50% decrease in customer service disputes after 4 years
• Established email campaigns and newsletters to engage with existing customers and acquire new ones, resulting in an increase of qualified leads by 25%
• Generated product listings and descriptions to ensure accuracy and quality, reducing product returns and product replacement requests by 30%
• Developed strategies to differentiate the brand from the competitive landscape and increase industry presence, leading to a 20% gain in global market share
• SEO Management and Optimization
• Budget Management
• A/B Testing and Conversion Rate Optimization
• UX/UI Improvement
• Partnership Building and Influencer Outreach
• Customer Service Improvement
• Email Marketing and Newsletter Campaigns
• Product Listing and Description Creation
• Strategic Brand Differentiation
• Global Market Share Expansion
• Advertising

Email Marketing Manager Resume Example:

• Developed and executed 9 campaigns over 6 months that exceeded mailing targets by an average of 15%, driving organic customer acquisition
• Implemented A/B testing strategies across multiple campaigns, identifying up to 20% improvement in click-through rates, increasing site visits
• Streamlined sign-up process and onboarding fees, reducing average costs by 25% and increasing customer satisfaction scores by 10%
• Coordinated cross-departmental efforts to successfully launch 3 customer loyalty programs over 6 months, driving a 23% increase in year-over-year revenue
• Achieved email deliverability and engagement levels of 98%, through best practice implementation and improved subscriber segmentation
• Automated customer onboarding process, minimizing email setup time and increasing response times by 20%
• Lead email marketing projects from conception to launch, including design, copywriting, and coding. Brought 3 successful campaigns to completion with a 45% open rate
• Reduced email unsubscribes by 35%, through improved list segmentation and automated sign-up process
• Oversaw list hygiene and frequency optimization, reducing bounces to the lowest level in the organization’s history
• Email Campaign Planning & Execution
• Email Deliverability Optimization
• A/B Testing & Conversion Rate Optimization
• Email Copywriting & Content Creation
• HTML Coding & Design
• Email List Management & Segmentation
• Audience Targeting & Personalization
• Automation & Testing Strategies
• Customer Onboarding & Retention Strategies
• Database Segmentation & List Hygiene
• Budget & Cost Management
• Project Management & Cross-Departmental Collaboration
• Analytics, Tracking & Reporting

Event Marketing Manager Resume Example:

• Spearheaded an event marketing plan for a tech conference that generated an additional 10,000 targeted attendees.
• Managed the PR campaign for a food and drink expo, driving engagement across digital, print and radio channels that doubled the expected return on budget.
• Created an event website with an SEO-optimized structure to ensure maximum organic reach, resulting in a 50% increase in registrations from previous years.
• Developed and executed a multi-channel marketing plan to curate a diverse, 20,000-strong audience for a music festival
• Coordinated travel, hotel bookings and a hospitality program for 50 sponsors to ensure a cost-effective event budget
• Established viable partnerships with local businesses to provide additional benefits, resulting in 20% increased event profitability
• Developed an event literature and signage program, resulting in a 30% increase in attendance
• Negotiated and secured sponsorship deals, raising an additional $500,000 in funding for the event
• Devised and employed an innovative KPI-centered email program to maximize registrations and attendance
• Budgeting & Cost Control
• Market Research & Analysis
• Team Leadership
• Campaign Management
• Cross Platform Promotion
• Logo & Signage Design
• Public Relations & Networking
• Brand Promotion Strategy
• Social Media Advertising
• ROI Metrics & KPI Tracking
• Product Presentations & Demonstrations
• Sponsorship Negotiation & Contract Stewardship
• Event Logistics & Operations
• CRM & Database Systems
• Data Mining & Collection
• Event Management

Entry Level Marketing Manager Resume Example:

• Drove the creation, launch, and execution of 6 successful marketing campaigns, resulting in a 30% increase in total customer engagement and a 20% increase in annual sales.
• Leveraged analytics to design segmentation-based campaigns, producing higher returns over time and optimizing marketing investments.
• Managed the organized flow of emails, advertisements, and social media posts to enhance customer engagement and brand visibility, meeting all campaigns' KPIs.
• Implemented a customer segmentation and engagement strategy, resulting in a 25% increase in customer engagement metrics
• Designed and executed a successful email campaign targeting new customers, leading to a 15% increase in website traffic and new customer acquisitions
• Conducted market research and competitor analysis, providing key insights that informed a strategic repositioning of the company, resulting in a 10% increase in market share
• Managed the company's website content, resulting in a 20% increase in user engagement
• Developed and managed a customer loyalty program, resulting in a 35% increase in repeat customer purchases and a 20% improvement in customer satisfaction ratings
• Assisted with market research and data collection, providing key insights that informed the development of a new product line, leading to a 15% increase in revenue
• Campaign Strategy & Execution
• Segmentation & Analytics
• Brand Visibility & Promotion
• Creative Ideation & Development
• Data-driven Decision-Making
• Performance Tracking & Optimization
• Multi-Channel Communication
• Collaborative Problem Solving
• KPIs & Goals Setting

Growth Marketing Manager Resume Example:

• Developed and implemented a successful digital marketing strategy that boosted website traffic, led to a 30% increase in conversion rate and achieved an average increase of 40% in revenue from organic channels
• Created and maintained an automated metrics dashboard to track the performance of all marketing campaigns to monitor key performance indicators (KPIs)
• Optimized existing campaigns with A/B and multivariate testing, leading to a 25% increase in engagement and a 12% decrease in CPA
• Developed an in-depth analysis of customer behaviour and user flows, resulting in new insights and the development of more effective marketing campaigns
• Utilized data mining and analytics tools to uncover trends and opportunities for growth, enabling the company to target more effectively
• Formulated a comprehensive growth plan to align all marketing tactics with organizational goals, providing a concise roadmap for campaigns
• Coordinated successful launch campaigns across formats, including email, SMS and in-app, leading to a 15% increase in reach and a 17% increase in engagement
• Monitored the latest trends, best practices and technologies in the industry, proactively making recommendations for improvements to the company's digital marketing strategy
• Established close relationships with cross-functional teams, working together to ensure all campaigns were fully integrated and optimized for success
• Data Analysis and Interpretation
• User & Market Research
• Pay-Per-Click (PPC) Management
• KPI and Metrics Tracking
• A/B and Multivariate Testing
• Experimentation & Optimization
• Business Analysis
• CRM & Customer Segmentation
• Email and SMS Marketing
• Marketing Automation
• Content Creation & Optimization
• Mobile Advertising
• Performance Tracking & Reporting
• Growth Marketing

Marketing Communications Manager Resume Example:

Spearheaded a rebranding initiative resulting in a 10% increase in customer retention after the 6-month campaign launch Streamlined campaigns and communications strategies, leading to a 15% decrease in average marketing program cost Improved customer loyalty and engagement, enabling a 20% growth in customer oriented products and services

• Crafted an effective cross-functional marketing campaigns and initiatives resulting in a 120% increase in customer satisfaction ratings
• Devised creative strategies that optimized partner and customer feedback analysis, elevating organizational efficiency
• Consolidated website management, leading to a 400% increase in visits and a 200% return on investment in web designs, web content, and social media campaigns
• Forged partnerships with key media contacts and vendors, driving a 40% growth in visibility, brand recognition, and customer engagement
• Implemented customer relations and loyalty programs that resulted in higher customer retention and a 25% increase in customer loyalty
• Modernized marketing material production, resulting in a 35% decrease in production expenses while maintaining brand consistency and standards
• Creative Strategy Development
• Partner Management
• Media Relations
• Social Media Strategies
• Web Design & Optimization
• Data Analysis & Monitoring
• Customer Relations Management
• Loyalty & Reward Program Development
• Marketing Material Production
• Budget Optimization
• Content Development
• Brand Consistency
• Strategic Communication
• Copywriting
• Reporting & Dashboard Creation
• Communication Studies

Marketing Specialist Resume Example:

• Developed and executed strategic, omni-channel marketing plans/campaigns geared towards the target market/audience resulting in a 15% boost in brand awareness
• Monitored and regularly updated key performance metrics and generated weekly performance reports to provide meaningful insights on marketing and campaign effectiveness
• Managed relationships with external vendors, stakeholders, and agencies while developing high-quality content that achieved a 430% increase in online engagement
• Enhanced customer profiles, generated periodic reports, and identified improvement opportunities by utilizing cutting-edge technologies and assessing market trends
• Developed relationships with external influencers and media contacts to increase brand awareness, driving website traffic by 25%
• Co-ordinated responses to customer inquiries, complaints and compliments providing an unprecedented customer service experience and satisfaction
• Designed and maintained an engaging and user-friendly web portal to drive leads and convert prospects, increasing website hitting by 17%
• Created engaging, on-brand copywriting, artwork and design to ensure brand consistency and enhance customer experiences
• Spearheaded online and offline marketing activities and events, resulting in generating over 500 leads in a 3-month period
• Creative Strategy & Planning
• Campaign Management & Evaluation
• Brand Management & Advertising
• Content Marketing & Copywriting
• Influencer Marketing & PR
• Digital Marketing & SEO
• Email & Direct Marketing
• Web Development & Design
• Digital Analytics & Reporting
• Project & Event Management
• Vendor & Agency Relationships
• Customer Service & Engagement

Regional Marketing Manager Resume Example:

• Leveraged regional marketing strategies and plans to increase brand awareness and customer acquisition by 15% over one year in the northern region
• Executed public relations campaigns, digital media buys and direct marketing tactics that generated an additional 5,000 new customers in the region
• Negotiated sponsorships and media collaborations that led to an additional 10% increase in brand recognition among target audiences in the region
• Built effective promotions and contests that drove customer engagement and retention by over 10% within 3 months
• Analyzed consumer data and optimized campaigns to ensure objectives and goals were met with unparalleled accuracy and efficiency
• Utilized creative marketing solutions to increase revenue growth in the region by 25%
• Managed and trained the regional marketing team and maintained high performance standards with innovative teamwork-building initiatives
• Developed an effective customer-centric marketing program that increased customer satisfaction by 30%, while simultaneously increasing operational efficiency by 20%
• Researched customer and competitor trends to develop custom marketing strategies that achieved 20% more brand loyalty in the region
• ROI Analysis
• Creative Problem-solving
• Data-driven Decision Making
• Team Management
• Performance Optimization
• Written and Verbal Communication
• Brand Development
• Consumer Insights
• Event Planning
• Advertising Campaigns
• Multimedia Content Creation

Marketing Director Resume Example:

• Developed and implemented innovative marketing strategies that increased brand awareness by 35% and customer acquisition by 20% over two consecutive years
• Managed a team of 15 marketing professionals and directed the production of content for a diverse range of media outlets
• Authored and coordinated a series of promotions that grew company sales by 25% and improved online recognition by 50%
• Created customized project plans for multiple campaigns, outlining meaningful KPIs and ensuring budget compliance
• Spearheaded the successful creation and launch of a new website with a modern design, new IT systems and a user-friendly interface resulting in a 40% increase in website traffic
• Developed an effective digital advertising strategy that increased website conversions by 75%
• Analyzed competitor data and surveys to identify weak areas within the company’s marketing efforts and redesigned strategies to address them
• Established and executed strategic digital marketing campaigns to target new consumer segments resulting in 15% customer acquisition
• Improved customer relationships through the development of customer segmentation models that provided personalized promotional content resulting in improved customer satisfaction rates
• Content Marketing
• Competitive Analysis
• Customer Segmentation
• Creative Writing
• Mobile Marketing
• Reporting & Insights

Market Research Manager Resume Example:

Delivered cost-effective and data-driven strategies for 4 global rebranding campaigns, resulting in a cumulative 36% market share growth. Redesigned whole process approach to gathering customer feedback, increasing the response rate by 50% on average. Optimized research methods, including surveys and interviews, to better assess customer preferences and future market trends.

• Created automated workflow protocol to optimize research survey design, resulting in a 8% cost saving
• Generated 60% increase in presentment rate of campaign ROI reports by developing an analytics dashboard
• Constructed market-fitting brand values and messaging that exceeded target customer engagement by 30%
• Compiled market research activities into a comprehensive analytics suite to uncover customer trends, leading to a 90% reduction in customer acquisition spend.
• Improved customer segmentation accuracy by 35% through activation of AI-based clustering technology.
• Reorganized customer contact database and improved marketing ROI analysis accuracy by 20%.
• Analytical Reasoning
• Quantitative/Qualitative Market Analysis
• Data Analysis/Reporting
• Data Visualization
• Market Segmentation
• Survey/Interview Design
• Statistical Methods
• A/B Testing
• Predictive Modeling
• Artificial Intelligence
• Brand Messaging
• Market Forecasting
• Brand Positioning
• Knowledge of CRM Systems
• Presentation Skills
• Customer Acquisition Strategies
• Budgeting & Cost Reduction

Product Marketing Manager Resume Example:

• Drove product launches, feature upgrades and marketing campaigns; successfully increased user acquisition revenue by 20% quarter over quarter.
• Developed market research projects to gain insights into user behaviors and preferences; identified and leveraged new opportunities in the market, resulting in an increase of lead generation by 30%.
• Defined and implemented go-to-market strategies; optimized product positioning to drive growth, resulting in a 25% increase in overall customer satisfaction.
• Made strategic recommendations and developed detailed positioning strategies to successfully introduce products to the market; increased market share by 10%
• Managed product demos and trained sales teams on product capabilities; expedited sales cycle by 20%
• Utilized customer feedback to inform the product roadmap; generated an estimated return on investment of $250K in the first six months
• Developed engaging product messaging and content for various online and print campaigns; achieved a 25% conversion rate
• Crafted and implemented product launch plans to ensure successful product launches; increased organic sales by 10% within the first three months
• Created advanced marketing collateral, including product videos, presentations and user guides; generated 25% more active users by the end of the year
• User Feedback Analysis
• Messaging and Positioning
• Market Opportunity Identification
• Analytical and Problem-Solving Skills
• Product Launches and Demos
• Product Roadmapping
• Sales Cycle Expertise
• Digital and Social Media Platforms
• Customer Relationship Management (CRM)
• Forecasting and Trend Analysis
• Result-oriented Problem Solving
• Cross-functional Collaboration
• Public Speaking and Presentation Skills
• Interpersonal Communication
• Data Analysis and Reporting

Sales and Marketing Manager Resume Example:

• Achieved a 25% YOY growth in sales through the development and execution of sales & marketing plans and leveraging closely-cultivated customer relationships.
• Implemented comprehensive customer loyalty program to boost customer sales and increase customer retention rate by 15%.
• Increased ROI by 28% for marketing campaigns through the creation of effective strategies, budget management and testing of tactics across multiple channels.
• Increased sales by 15% YOY through comprehensive analysis of industry trends, competitor activities and customer needs
• Developed and executed complex digital marketing campaigns that improved customer engagement by 20%, resulting in a higher conversion rate
• Streamlined customer service operations and improved customer satisfaction by improving process and workflow efficiency by 35%
• Crafted successful marketing & sales plans that led to a 10% increase in customer acquisitions YOY
• Developed and implemented an automated system for sales tracking and analysis that improved productivity by 45%
• Deployed cutting-edge technology to improve customer experience, resulting in an 18% YoY reduction in customer inquiries
• Digital marketing
• Market research and analysis
• Sales strategy/planning
• Market segmentation
• Pricing strategy
• Product positioning
• Advertising/promotion
• Brand management
• Relationship building
• Leadership/management
• Customer loyalty
• Operational efficiency
• Budget management
• Process improvement
• Problem solving
• Social media
• Negotiation
• Data analysis
• Project management
• Technology deployment

Marketing Consultant Resume Example:

• Accurately identified and developed new marketing strategies, resulting in a 15% year-over-year revenue increase for key client accounts
• Assisted in the implementation and execution of comprehensive customer journey strategies, driving a 5% increase in trust and customer satisfaction
• Conducted in-depth research and analysis of competitors to create and maintain an effective competitive layer to drive higher conversion rates
• Refined and improved marketing initiatives, leading to a 20% increase in both online and offline visibility
• Successfully crafted personalized segmentation plans, resulting in a 10% improvement in the conversion rate with the key target segment
• Successfully managed the development and implementation of a fully integrated digital strategy, resulting in a 30% growth in web traffic and analytics
• Led the development of a comprehensive content marketing strategy, resulting in a 20% increase in sales rate
• Spearheaded new campaigns, resulting in a 100% improvement in lead generation and nurturing efforts
• Managed vendor operations and provided effective advice to clients to ensure projects were completed on time and under budget
• Situation Analysis
• Market Research & Trends
• Digital Marketing Strategies
• Data Analysis & Insight Generation
• Customer Journey Mapping
• Segmentation & Personalization
• Content Creation & Copywriting
• Lead Generation & Nurturing
• Execution & Tracking of Key Performance Indicators (KPIs)
• Budget & Outcome Management
• Vendor Management
• Client Relationship Building & Communication
• Creative & Innovative Solutions
• Presentation & Storytelling

Marketing Operations Manager Resume Example:

• Developed and implemented a new marketing automation platform, resulting in a 25% increase in lead generation and a 20% increase in conversion rates.
• Collaborated with sales and marketing teams to create and execute a targeted email campaign, resulting in a 30% increase in open rates and a 15% increase in click-through rates.
• Managed a team of 5 marketing operations specialists, providing coaching and mentorship that led to a 10% increase in team productivity and a 15% improvement in team satisfaction scores.
• Managed a $1.5M marketing operations budget, optimizing spend and achieving a 10% reduction in costs while maintaining campaign effectiveness.
• Developed and implemented a new customer segmentation strategy, resulting in a 15% increase in customer engagement and a 10% increase in customer retention rates.
• Collaborated with external vendors to implement a new analytics tool, resulting in a 20% increase in data accuracy and a 25% increase in actionable insights.
• Developed and implemented a new CRM system, resulting in a 30% increase in lead quality and a 20% increase in sales pipeline velocity.
• Collaborated with cross-functional teams to design and execute a new social media campaign, resulting in a 40% increase in social media engagement and a 25% increase in website traffic.
• Managed a team of 8 marketing operations specialists, providing leadership and guidance that led to a 15% increase in team productivity and a 20% improvement in team satisfaction scores.
• Marketing automation platform expertise
• Email campaign management
• Team leadership and mentorship
• Budget management and optimization
• Customer segmentation strategy development
• Vendor collaboration and management
• Analytics tool implementation
• CRM system development and implementation
• Cross-functional collaboration
• Social media campaign management
• Data-driven decision making
• Marketing performance measurement
• Marketing technology integration
• Process improvement and optimization

Senior Marketing Manager Resume Example:

• Spearheaded the development and implementation of comprehensive strategic marketing plans that achieved company goals and improved efficiency by 20%
• Negotiated and maintained mutually beneficial relationships with numerous strategic partners, driving 10% revenue growth year-over-year
• Led successful re-branding initiatives and customer retention campaigns, resulting in an impressive customer loyalty rate of 85%
• Recognized customer and market trends and devised effective strategies to ensure maximum return on investments and high customer satisfaction rates
• Managed marketing budget, tracked and analyzed key performance indicators, and generated weekly/monthly performance reports
• Recruited, onboarded, mentored, and managed a diverse team of marketing professionals and vendor resources
• Spearheaded and managed the production of high-impact print, email, web and direct mail campaigns using new technologies and digital channels, resulting in an increase of sales by 30%
• Conducted detailed competitive analysis and continually monitored key international market trends to identify opportunities for expansion
• Coordinated, reviewed and approved all marketing material, ensuring high standards in accuracy and brand identity
• Customer Relations
• Trend Recognition
• Competing Analysis
• KPI Tracking
• Technology Solutions
• Print & Direct Mail
• Content & Copy Development
• Quality Control & Standards
• Product Engineering
• International Markets

Remote Marketing Specialist Resume Example:

• Developed and executed a successful social media campaign that resulted in a 25% increase in website traffic and a 15% increase in sales within a three-month period.
• Managed and optimized email marketing campaigns, resulting in a 20% increase in open rates and a 10% increase in click-through rates.
• Identified and established partnerships with key influencers, resulting in a 30% increase in brand awareness and a 5% increase in customer loyalty.
• Collaborated with cross-functional teams to develop and launch a new product line, resulting in a 20% increase in revenue and a 15% increase in customer satisfaction.
• Analyzed marketing performance metrics and identified areas of improvement, resulting in a 10% increase in conversion rates and a 5% decrease in customer acquisition costs.
• Created and maintained marketing materials, including brochures and website content, resulting in a 15% increase in website traffic and a 10% increase in lead generation.
• Developed and executed a successful content marketing strategy, resulting in a 30% increase in website traffic and a 20% increase in lead generation.
• Managed and optimized social media channels, resulting in a 25% increase in engagement and a 10% increase in follower growth.
• Developed and maintained a marketing budget, resulting in a 5% decrease in marketing expenses and a 10% increase in ROI.
• Social media marketing
• Email marketing
• Influencer partnerships
• Marketing performance analysis
• Content creation and management
• Product launch strategy
• Content marketing
• Social media channel optimization
• ROI analysis
• Lead generation
• Customer acquisition strategy
• Brand awareness
• Customer satisfaction and loyalty

High Level Resume Tips for Marketing Managers:

As a Marketing Manager, your resume should showcase your experience in marketing strategy, execution, and analytics. Here are some tips to consider when creating your resume: Emphasize your marketing experience: As a Marketing Manager, your marketing experience is critical. Your resume should highlight your experience in developing marketing campaigns, executing marketing tactics, and analyzing marketing performance. Highlight your analytical skills: Marketing is a data-driven discipline, so your ability to analyze and interpret marketing data is essential. Your resume should highlight your analytical skills, including your experience with marketing analytics tools and your ability to analyze and interpret data to optimize campaign performance. Demonstrate your leadership skills: As a Marketing Manager, your leadership skills are essential. Your resume should highlight your experience leading a marketing team, including your ability to delegate tasks, manage project timelines, and collaborate with cross-functional teams. Tailor your resume: Customize your resume to the specific company and role you are applying for, emphasizing your relevant skills and experience.

Must-Have Information for a Marketing Manager Resume:

Here are the essential sections that should exist in a marketing manager resume:

• Contact Information
• Resume Headline
• Resume Summary or Objective
• Work Experience & Achievements
• Skills & Competencies

Additionally, if you're eager to make an impression and gain an edge over other marketing manager candidates, you may want to consider adding in these sections:

• Certifications/Training

Let's start with resume headlines.

Why Resume Headlines & Titles are Important for Marketing Managers:

Marketing manager resume headline examples:, strong headlines.

Marketing Strategist with 4 Years of Experience Driving Brand Awareness and Customer Loyalty

Dynamic Marketing Manager with Proven Record of Developing and Executing Successful Campaigns

Good headlines clearly and concisely communicate the candidate's relevant skills and experience.

The headline showcases the candidate's specific expertise, such as driving brand awareness and customer loyalty, and uses action-oriented language.

Weak Headlines

Experienced Marketing Manager Looking for a New Opportunity

Marketing Manager with 4 Years of Experience

The first bad headline simply states the candidate's experience and job title, and doesn't differentiate them from other candidates.

The second bad headline is too generic, lacking detail and not effectively communicating the candidate's unique skills and qualifications.

Writing an Exceptional Marketing Manager Resume Summary:

A resume summary is a critical component of a Marketing Manager's resume, offering a concise summary of their skills, experience, and accomplishments in the field. As a Marketing Manager, your summary should showcase your expertise in developing and executing marketing strategies, leading cross-functional teams, and analyzing marketing data.

We have a lot of experience with marketing careers, and if there is one thing that the successful marketing manager resumes have in common, it's this:

They all nail the resume summary.

Here are some of our best tips to write an effective summary yourself:

• Tailor the summary to the specific job you are applying for by highlighting the most relevant skills and experiences.
• Include quantifiable achievements, such as increasing brand recognition, driving sales growth, or launching successful marketing campaigns.
• Use relevant industry terms and keywords to demonstrate your proficiency in the field and to make your resume stand out to both humans and applicant tracking systems (ATS).
• Keep the summary concise and to-the-point, around 4 sentences or less.
• Focus on specific details, avoiding generic statements and cliches.

Marketing Manager Resume Summary Examples:

Strong summaries.

• Experienced Marketing Manager with 4+ years of experience in developing and executing comprehensive marketing campaigns. Skilled in email marketing, social media marketing, and content marketing to maximize ROI.
• Creative Marketing Manager with 4+ years of experience in creating and launching innovative campaigns to increase brand awareness and build customer loyalty. Expert in utilizing various digital tools and analytics to measure performance and identify areas for improvement.

Why these are strong:

• Both summaries are concise, feature the required experience, and provide specific examples of skills and expertise. This provides the reader with a clear understanding of the Marketing Manager's abilities and experience.

Weak Summaries

• Experienced Marketing Manager with 4+ years of experience. Skilled in email marketing, social media marketing, and content marketing.
• Marketing Manager with 4+ years of experience. Adept at developing and executing marketing campaigns.

Why these are weak:

• These summaries are too vague and lack detail. They do not provide any concrete examples of the Marketing Manager's experience or abilities, which would give the reader a better sense of their qualifications.

Resume Objective Examples for Marketing Managers:

Strong objectives.

Highly organized marketing professional seeking to use 2+ years of successful leadership, digital marketing, and web design experience to help grow and improve company ROI at ABC Company.

Creative and sales-oriented marketing professional with experience in financial analysis, analytics, and brand development, seeks to join the team at ABC Company and use their expertise to drive strategic marketing success.

• What makes the great objectives great is that they are focused on quantifiable experience, are results-driven, and demonstrate to the hiring manager that the candidate is knowledgeable and familiar with the scope of the job. The great objectives also display to the hiring manager that the candidate is highly organized and creative, and is looking to use their experience to contribute to the company.

Weak Objectives

Recent college graduate seeking first marketing position to help build a career.

Looking to join ABC Company and use my 5 years of experience in customer service to excel in the marketing role.

• What makes the poor objectives poor is that they are not focused on the experience of the candidate and the job they are applying for. The resume objectives don't go into any detail regarding the experience or results of the candidate, and they don't articulate how the candidate can contribute to the company. The poor objectives lack detail, focus, and purpose.

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Speed up your resume creation process with the ai resume builder . generate tailored resume summaries in seconds., how to impress with your marketing manager work experience:, best practices for your work experience section:.

• Focus on quantifiable results and figures rather than strictly listing responsibilities and activities.
• Reflect on experiences that have been relevant to the job you are applying for. Emphasize experiences that have helped to refine or shape your marketing skills.
• Use active language that is clear, jargon-free, and concise to emphasize the impact of the marketing strategies and campaigns you worked on.
• Look for accomplishments related to improving customer experiences, increasing revenue streams, or anything that shows you took initiative.
• Don’t assume that the recruiters are automatically aware of the accomplishments of your organization. Talk about what your role was in the success.
• Utilize keywords (specifically related to the job posting) to emphasize your proficiency with relevant skillsets, software, and technologies.
• Keep up with industry trends to show you are current and up-to-date.
• Use two to three-word phrases rather than full sentences.

Example Work Experiences for Marketing Managers:

Strong experiences.

Developed and implemented a successful social media strategy, resulting in a 50% increase in engagement across all platforms.

Led a team to execute a highly effective influencer marketing campaign, resulting in a 30% increase in sales during the campaign period.

Conducted market research and analysis to identify customer needs and preferences, and used this data to inform product development and marketing efforts.

Managed a multi-channel advertising campaign with a budget of $1 million, delivering a 20% increase in sales over the campaign period.

Developed and executed a content marketing strategy that resulted in a 40% increase in website traffic and a 25% increase in lead generation.

Collaborated with cross-functional teams to launch a new product line, including conducting market research, developing a marketing strategy, and overseeing the product launch.

• These work experiences are strong because they demonstrate the candidate's ability to develop and execute successful marketing strategies, manage budgets and teams, and use data to inform decision-making. They show a track record of achieving tangible results, such as increased engagement, sales, and website traffic. Additionally, they demonstrate strong collaboration and communication skills, as the candidate worked with cross-functional teams and managed a team in the execution of marketing campaigns.

Weak Experiences

Developed a marketing campaign that did not meet the sales goals

Failed to effectively communicate with the marketing team, resulting in missed deadlines and reduced efficiency

Did not track campaign performance metrics or measure ROI

Created marketing materials that did not align with the company's brand guidelines

Did not conduct market research or analyze consumer data to inform marketing strategies

Failed to stay current with industry trends and best practices

• For the first example, the marketing campaign did not meet the sales goals, and the marketing manager did not track campaign performance metrics or measure ROI, which indicates a lack of strategy and focus on results. Additionally, the lack of communication with the team resulted in missed deadlines and reduced efficiency, which could cause further problems in a larger organization.

Top Skills & Keywords for Marketing Manager Resumes:

Top hard & soft skills for marketing managers, hard skills.

• Marketing Strategy Development
• Advertising Campaign Management
• Budgeting and Forecasting
• Content Creation and Marketing
• Sales and Lead Generation
• Event Planning and Execution
• Public Relations and Communication.

Soft Skills

• Great communication and interpersonal skills
• Organizational and planning skills
• Creative problem solving
• Time management
• Leadership capabilities
• Analytical thinking
• Budgeting and financial skills
• Flexibility and adaptability

Go Above & Beyond with a Marketing Manager Cover Letter

Marketing manager cover letter example: (based on resume).

Dear Hiring Manager, I am excited to apply for the Marketing Manager position at [Company Name]. With my extensive experience in developing and executing successful marketing campaigns, managing budgets, and collaborating with cross-functional teams, I am confident that I can make a significant contribution to your organization. In my current role, I have successfully led cross-functional teams to develop and execute marketing campaigns that resulted in a 20% increase in website traffic. Additionally, I managed a budget of $500,000 to execute marketing initiatives that resulted in a 15% increase in brand awareness. I have also collaborated with sales teams to develop effective lead generation strategies, resulting in a 25% increase in qualified leads. One of my proudest accomplishments was implementing a new CRM system to track and analyze customer data, resulting in a 30% increase in customer retention. I believe that customer data is essential to creating successful marketing campaigns and building strong customer relationships. As a manager, I have experience leading a team of 5 to execute marketing initiatives, resulting in a 20% increase in brand awareness. I am dedicated to supporting my team's growth and development and creating a positive work environment. In addition to my experience, I have conducted extensive market research to gain insight into customer behavior and preferences. I also collaborate closely with design teams to create visually appealing marketing materials. I am excited about the opportunity to bring my skills and experience to [Company Name] and contribute to your continued success.

Thank you for considering my application. Sincerely, [Your Name]

A cover letter is a valuable tool for any job seeker, and this is especially true for marketing managers. Marketing is a highly competitive field, and a cover letter can help you stand out from other applicants. It can showcase your communication skills, highlight your relevant experience, and demonstrate your enthusiasm for the position.

While a resume provides a summary of your skills and experience, a cover letter allows you to personalize your application and connect with the hiring manager on a deeper level. It's an opportunity to tell your story, explain why you're passionate about marketing, and show how you can add value to the organization.

Here are some of the key reasons for pairing your marketing manager resume with a cover letter:

• It demonstrates your communication skills: As a marketing manager, communication is key. Your cover letter provides an opportunity to showcase your ability to write clearly and concisely, and to convey your ideas effectively.
• It shows your enthusiasm for the position: A well-written cover letter can demonstrate your passion for the role and the organization. This can make a big difference in the hiring manager's decision-making process.
• It highlights your relevant experience: Your cover letter allows you to explain how your skills and experience align with the requirements of the job. This can help the hiring manager understand why you're a good fit for the role.
• It sets you apart from other applicants: A well-crafted cover letter can help you stand out from other applicants who may have similar experience and qualifications.

We understand that writing a cover letter may seem daunting, but it doesn't have to be. Remember that the cover letter is an extension of your resume, so you can use the same format and content as your resume. It's also a chance to address any gaps or questions that the hiring manager may have after reading your resume.

Tips for aligning your cover letter with your resume:

• Use the same header as your resume: This will help the hiring manager identify your application as a complete package.
• Align the content of your cover letter with the requirements of the job: Use the job description as a guide to highlight your relevant skills and experience.
• Use keywords from the job posting: Incorporate relevant keywords from the job posting to help your application get past applicant tracking systems (ATS).
• Keep your cover letter concise and focused: Aim for one page and avoid repeating information from your resume.
• Proofread carefully: Errors in your cover letter can undermine your credibility, so make sure to proofread carefully before submitting your application.

Resume FAQs for Marketing Managers:

How long should i make my marketing manager resume.

In general, an effective resume for a Marketing Manager should be no longer than two pages. Brevity is key, using a clear, concise writing style and formatting elements to draw attention to key accomplishments. Focus on results-oriented information that is relevant to the employer and job opportunity, leaving out any older, less significant achievements. It is also important to make sure that your resume is tailored to the specific job for which you are applying.

What is the best way to format a Marketing Manager resume?

When formatting a Marketing Manager resume, include a header with your name, contact information, and a professional headshot if appropriate. Use an easy-to-read chronological format that is separated by each position, job title, and company listed. Include a bulleted list of your major accomplishments at each position, and set aside a section for key skills related to the position. Finally, keep it concise; typically a Marketing Manager resume should be one or two pages in length.

Which Marketing Manager skills are most important to highlight in a resume?

As an experienced resume expert in the Marketing Manager arena, I believe the most important hard skills to include in a resume are related to understanding and utilizing various digital marketing channels, including social media, email, search engine optimization (SEO), and paid media. Additionally, creativity, longevity, and successful performance in the marketing field are hard skills that are meaningful in demonstrating past success. Writing skills related to developing campaigns, crafting ad copy and creating content are also important – as is using popular tools such as Adobe Suite, Microsoft Office, Google Analytics, and/or Hootsuite. A thorough knowledge of customer segmentation, analytics and reporting is also important. Lastly, the ability to think strategically and collaborate well with peers, clients and supervisors is a valuable hard skill to have.

How should you write a resume if you have no experience as a Marketing Manager?

When creating a resume with no experience as a Marketing Manager, it is important to emphasize qualities that demonstrate your career ambitions and suitability for the job. Focus on showcasing soft skills such as problem solving, communication, teamwork, and customer service. Highlight volunteer work, extracurricular activities, and any special projects you have led or participated in. Demonstrate your knowledge of the field by citing any formal training or educational experiences you have had. Finally, make sure your resume is tailored to the job, with desired keywords and phrases to indicate you are a great candidate.

Compare Your Marketing Manager Resume to a Job Description:

• Identify opportunities to further tailor your resume to the Marketing Manager job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Related Resumes for Marketing Managers:

Assistant marketing manager resume example, associate marketing manager resume example, b2b marketing manager resume example, channel marketing manager resume example, content marketing manager resume example, digital marketing manager resume example, ecommerce marketing manager resume example, email marketing manager resume example, entry level marketing manager resume example, event marketing manager resume example, growth marketing manager resume example, market research manager resume example, marketing communications manager resume example, marketing consultant resume example, marketing director resume example, marketing operations manager resume example, marketing specialist resume example, product marketing manager resume example, regional marketing manager resume example, sales and marketing manager resume example, senior marketing manager resume example, marketing manager resume example, remote marketing specialist resume example, more resume guidance:.

• Career Blog

10 Marketing Manager Resume Examples for 2024 Job Success

A Marketing Manager is a professional who oversees a company’s marketing strategies, initiatives, and campaigns. This individual is responsible for designing and implementing plans to promote products or services and increase revenue for the company.

In addition to creating and executing marketing plans, a Marketing Manager is responsible for monitoring the impact of these campaigns and adjusting the strategies as needed to improve future results.

Why is a Marketing Manager Resume Important?

A Marketing Manager’s resume is crucial to their career advancement. It serves as their personal marketing tool, allowing them to showcase their skills, achievements, and career progression to potential employers.

A well-written Marketing Manager resume not only highlights the individual’s experience and accomplishments but also demonstrates how they would add value to a company.

We will analyze ten Marketing Manager resume examples and identify the key components that make them effective. From highlighting measurable achievements to aligning with specific job requirements, we will explore the strategies that make a Marketing Manager’s resume stand out.

By the end of this article, readers will have a better understanding of how to create a compelling Marketing Manager resume that will increase their chances of job success.

Understanding the Role of a Marketing Manager

Marketing managers play a crucial role in the success of any business. They are responsible for developing and executing marketing strategies that promote a company’s products and services. In this section, we will dive deep into the key responsibilities, required skills and competencies, and common challenges and opportunities that marketing managers face in their day-to-day work.

A. Key Responsibilities

A marketing manager’s primary responsibility is to oversee the development and implementation of the company’s marketing strategies. This includes conducting market research, developing marketing plans and campaigns, managing budgets, and collaborating with other departments to drive business growth. Some of the specific responsibilities of a marketing manager include:

• Conducting market research to identify customer needs and preferences
• Developing marketing plans and campaigns to promote products and services
• Creating content for various marketing channels such as social media, email, and print
• Analyzing and reporting on the effectiveness of marketing campaigns
• Managing budgets and allocating resources to different initiatives
• Collaborating with other departments such as sales, product development, and customer service to align marketing efforts with overall business goals

B. Required Skills and Competencies

To be successful as a marketing manager, certain skills and competencies are essential. These include:

• Strong communication skills to effectively communicate marketing strategies and plans to various stakeholders
• Analytical skills to interpret data and make effective decisions
• Creativity and innovation to come up with unique marketing ideas and campaigns
• Project management skills to effectively manage marketing initiatives within budget and on schedule
• Leadership and team management skills to lead and motivate a marketing team
• Knowledge of various marketing channels and tools such as digital marketing, social media, email, and SEO

C. Common Challenges and Opportunities

Marketing managers face a range of challenges and opportunities in their roles. Some common challenges include:

• Keeping up with the constantly evolving marketing landscape and adapting strategies accordingly
• Managing and prioritizing various marketing initiatives within a limited budget
• Measuring and reporting on the effectiveness of marketing campaigns
• Balancing short-term and long-term marketing goals

On the other hand, there are also many opportunities for marketing managers to make significant contributions to a company’s success. These include:

• Developing innovative marketing campaigns that differentiate the company from competitors
• Building strong customer relationships and improving customer satisfaction
• Increasing brand awareness and recognition
• Driving business growth through effective marketing strategies

A marketing manager’s role is crucial to the success of any business. They are responsible for developing and executing marketing strategies that drive business growth while facing a range of challenges and opportunities. By possessing the right skills and competencies, marketing managers can make significant contributions to their company’s success. When it comes to crafting a strong and effective marketing manager resume, there are several key elements that must be included. These sections not only showcase your experience and qualifications, but they also help to highlight your unique skills and accomplishments. Here are the essential elements that should be included in any marketing manager resume:

A. Contact Information

The contact information section should be located at the top of your resume and include your full name, professional title, phone number, and email address. It is important to make sure this information is up-to-date and easy to read.

B. Professional Summary

The professional summary is a brief paragraph that summarizes your experience and qualifications in the marketing industry. Use this section to highlight your most relevant skills and achievements and to set yourself apart from other candidates.

C. Work Experience

The work experience section should highlight your relevant professional experience, listing your previous job titles, the companies you worked for, the dates of employment, and your primary responsibilities and achievements in each role. Use specific examples and quantifiable results to showcase your skills and accomplishments.

D. Education and Certifications

The education and certifications section should include a list of all relevant degrees and certifications that you have earned, along with the institutions and dates of completion. This shows that you have the necessary academic and professional qualifications for the position.

E. Skills and Competencies

The skills and competencies section should highlight your unique abilities and strengths in the marketing industry. This may include skills such as brand management, market research, digital marketing, and project management, among others.

F. Achievements and Accomplishments

The achievements and accomplishments section should showcase your notable career accomplishments, such as successful marketing campaigns, market share growth, increased sales, or awards and recognition.

G. Professional Development

The professional development section should demonstrate your commitment to ongoing learning and professional growth. This may include attending industry conferences and workshops, participating in professional organizations, or completing additional training and certifications.

H. Awards and Honors

The awards and honors section should list any relevant awards, honors, or recognition that you have received throughout your career. This not only showcases your achievements but also demonstrates your dedication to excellence in your field.

By including all of these essential elements in your marketing manager resume, you can effectively demonstrate your experience, qualifications, and unique strengths to potential employers. Remember to customize your resume for each job application and to highlight the specific skills and experiences that are most relevant to each position you are applying for.

Best Marketing Manager Resume Examples

If you are looking for a marketing manager job, you need a resume that highlights your skills and experience. To help you create a winning resume, we have compiled the best marketing manager resume examples that demonstrate job success across a range of marketing fields.

Example 1: Marketing Manager with Experience in Digital Marketing

This resume example showcases a marketing manager with a strong background in digital marketing. The candidate’s skills in SEO and SEM are prominently featured, as well as their experience with various digital marketing technologies.

Marketing Manager

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/johnsmith

Results-driven marketing manager with a strong background in digital marketing. Proven success in developing and implementing effective strategies for SEO, SEM, and various digital marketing technologies. Skilled in driving online visibility, increasing website traffic, and optimizing digital campaigns for maximum ROI.

Professional Experience

Marketing Manager   ABC Corporation, Anytown   June 20XX – Present

• Develop and execute digital marketing strategies, including SEO and SEM, to drive organic growth and increase online visibility.
• Manage and optimize paid search campaigns, ensuring maximum ROI and conversion rates.
• Analyze website traffic and user behavior to identify opportunities for website optimization and lead generation.
• Collaborate with cross-functional teams to develop and implement effective digital marketing campaigns.
• Stay updated with industry trends and technologies to drive innovation and stay ahead of the competition.

Master of Business Administration (MBA)   University of XYZ, Anytown   May 20XX

Bachelor of Science in Marketing   University of XYZ, Anytown   May 20XX

• Digital marketing (SEO, SEM)
• Google Analytics
• PPC campaign management
• Conversion rate optimization
• A/B testing
• Web analytics
• Marketing automation
• Data analysis
• Excellent communication and presentation skills

Certifications

• Google Ads Certification
• Google Analytics Certification

Example 2: Marketing Manager with Extensive Brand Management Skills

This resume example highlights a marketing manager’s exceptional skills in brand management. The candidate’s experience in developing and executing branding strategies for various brands and products in different industries is emphasized.

Emily Johnson

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/emilyjohnson

Dynamic marketing manager with exceptional skills in brand management. Proven track record in developing and executing successful branding strategies across diverse industries. Experienced in building and strengthening brand identity, positioning, and messaging to drive customer engagement and loyalty.

• Develop and execute comprehensive brand strategies to enhance brand identity and drive brand awareness.
• Manage brand positioning and messaging across all marketing channels.
• Collaborate with design and creative teams to develop visually appealing and impactful brand assets.
• Conduct market research and competitor analysis to identify market trends and customer preferences.
• Ensure brand consistency across all marketing materials and customer touchpoints.
• Brand strategy
• Brand identity development
• Market research and analysis
• Brand messaging
• Creative direction
• Competitive analysis
• Marketing collateral
• Strong leadership and teamwork

Example 3: Marketing Manager with Proven Track Record in Market Research

This resume example showcases a marketing manager with a track record of success in market research. The candidate’s skills in developing and executing market research plans to support business goals are highlighted.

Sarah Thompson

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/sarahthompson

Results-oriented marketing manager with a strong track record of success in market research. Skilled in developing and executing market research plans to support business goals and drive data-driven decision-making. Experienced in identifying customer insights and market trends to inform marketing strategies and drive business growth.

• Lead market research initiatives, including customer surveys, focus groups, and competitor analysis.
• Analyze market trends and customer behavior to identify new opportunities and develop targeted marketing campaigns.
• Translate market research findings into actionable insights and recommendations for the marketing team.
• Collaborate with cross-functional teams to ensure market research is integrated into overall marketing strategies.
• Monitor and evaluate marketing campaigns to measure their effectiveness and make data-driven optimizations.
• Customer insights
• Survey design and analysis
• Data interpretation
• Strategic planning
• Team leadership

Example 4: Marketing Manager with Demonstrated Expertise in SEO and SEM

This resume example emphasizes a marketing manager’s expertise in SEO and SEM. The candidate’s skills in managing and optimizing search engine campaigns to drive organic growth and paid search performance are emphasized.

Michael Davis

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/michaeldavis

Results-driven marketing manager with demonstrated expertise in SEO and SEM. Proven track record in managing and optimizing search engine campaigns to drive organic growth and maximize paid search performance. Skilled in leveraging digital marketing strategies to increase brand visibility, website traffic, and lead generation.

• Develop and execute SEO strategies to improve organic search rankings and increase website traffic.
• Manage paid search campaigns, including keyword research, ad creation, and bid management.
• Analyze campaign performance metrics and make data-driven optimizations to improve ROI.
• Collaborate with content and design teams to develop SEO-friendly content and landing pages.
• Stay up-to-date with industry trends and best practices in SEO and SEM.
• SEO strategy
• On-page and off-page optimization
• Keyword research and analysis
• Google Ads management
• Project management
• Strong communication and analytical skills

Example 5: Marketing Manager with Strong Experience in Sales Enablement

This resume example highlights a marketing manager’s expertise in sales enablement. The candidate’s skills in developing and executing sales enablement programs to deliver measurable increases in sales productivity and revenue are emphasized.

Amanda Roberts

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/amandaroberts

Strategic marketing manager with a strong background in sales enablement. Proven expertise in developing and executing sales enablement programs to drive measurable increases in sales productivity and revenue. Skilled in aligning marketing strategies with sales objectives to support the overall business growth.

• Develop and implement sales enablement strategies to support the sales team in achieving revenue goals.
• Create sales collateral and tools, including presentations, sales scripts, and case studies.
• Conduct market research to identify customer needs and pain points and develop sales messaging accordingly.
• Collaborate with sales and product teams to develop effective sales training programs.
• Monitor and analyze sales performance metrics to identify areas for improvement and make data-driven recommendations.
• Sales enablement strategy
• Sales collateral development
• Market research
• Sales training
• CRM systems (e.g., Salesforce)
• Team collaboration
• Strong communication and presentation skills

Example 6: Marketing Manager with Experience in Event Planning and Management

This resume example showcases a marketing manager’s experience in event planning and management. The candidate’s skills in planning, executing, and measuring the success of events of various types and sizes are highlighted.

Robert Johnson

  Marketing Manager

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/robertjohnson

Experienced marketing manager with a proven track record in event planning and management. Skilled in planning, executing, and measuring the success of events of various types and sizes. Adept at leveraging events as a strategic marketing tool to drive brand awareness, engagement, and lead generation.

• Develop and execute event marketing strategies aligned with overall marketing objectives.
• Plan and coordinate corporate events, including trade shows, conferences, and product launches.
• Manage event logistics, including venue selection, budgeting, vendor management, and on-site coordination.
• Collaborate with cross-functional teams to develop event messaging and promotional materials.
• Analyze event performance metrics and feedback to measure success and make improvements.
• Event planning and management
• Budget management
• Vendor coordination
• Event promotion
• Strong communication and negotiation skills

Example 7: Marketing Manager with Proven Track Record in Product Launches

This resume example emphasizes a marketing manager’s proven track record in product launches. The candidate’s skills in developing and executing product launch plans that drive awareness, engagement, and sales are highlighted.

Jennifer Adams

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/jenniferadams

Results-oriented marketing manager with a proven track record in successful product launches. Skilled in developing and executing product launch plans that drive awareness, engagement, and sales. Experienced in coordinating cross-functional teams and leveraging marketing strategies to ensure successful product introductions.

• Lead product launch initiatives, including market research, competitive analysis, and target audience identification.
• Develop comprehensive launch plans, including positioning, messaging, pricing, and promotional strategies.
• Collaborate with product development, sales, and marketing teams to ensure successful product introductions.
• Execute marketing campaigns across various channels, including digital, print, and social media.
• Monitor and analyze launch performance metrics to measure success and make data-driven optimizations.
• Product launch strategy
• Marketing campaign management
• Cross-functional collaboration
• Strong communication and leadership skills

Example 8: Marketing Manager with Expertise in Content Marketing

This resume example highlights a marketing manager’s expertise in content marketing. The candidate’s skills in developing and executing content marketing strategies that drive traffic, leads, and revenue are emphasized.

David Miller

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/davidmiller

Creative and strategic marketing manager with expertise in content marketing. Skilled in developing and executing content marketing strategies that drive traffic, leads, and revenue. Experienced in creating compelling content across various channels to engage and nurture target audiences throughout the customer journey.

• Develop and implement content marketing strategies aligned with overall marketing objectives.
• Create high-quality and engaging content, including blog posts, whitepapers, e-books, and videos.
• Manage content distribution across various channels, including website, social media, and email marketing.
• Collaborate with design and digital marketing teams to optimize content for search engines and user experience.
• Monitor content performance metrics and make data-driven optimizations to improve engagement and conversion.
• Content marketing strategy
• Content creation and distribution
• SEO optimization
• Social media management
• Email marketing
• Analytics and data interpretation
• Strong communication and storytelling skills

Example 9: Marketing Manager with Experience in Lead Generation and Nurturing

This resume example showcases a marketing manager’s experience in lead generation and nurturing. The candidate’s skills in developing and launching lead generation campaigns that deliver high-quality leads and optimize lead nurturing processes are highlighted.

Jessica Wilson

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/jessicawilson

Results-driven marketing manager with experience in lead generation and nurturing. Proven track record in developing and launching successful lead generation campaigns that deliver high-quality leads. Skilled in optimizing lead nurturing processes to drive conversions and maximize revenue.

• Develop and execute lead generation strategies, including inbound and outbound marketing tactics.
• Manage lead generation campaigns across multiple channels, including digital advertising and email marketing.
• Implement lead scoring and tracking systems to identify and prioritize high-quality leads.
• Optimize lead nurturing processes to drive engagement, conversions, and sales.
• Collaborate with sales teams to ensure effective lead handoff and alignment.
• Lead generation strategy
• Inbound and outbound marketing
• Digital advertising
• Email marketing automation
• Lead scoring and tracking
• Conversion optimization
• Collaboration and teamwork
• Strong analytical and problem-solving skills

Example 10: Marketing Manager with Extensive Experience in E-commerce Marketing

This resume example emphasizes a marketing manager’s extensive experience in e-commerce marketing. The candidate’s skills in developing and executing e-commerce marketing strategies that deliver revenue growth and customer engagement are highlighted.

John Anderson

Email:  [email protected]  | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/johnanderson

Experienced marketing manager with extensive expertise in e-commerce marketing. Skilled in developing and executing e-commerce marketing strategies that drive revenue growth and customer engagement. Proven track record in optimizing online shopping experiences and leveraging digital marketing tactics to maximize e-commerce success.

• Develop and implement e-commerce marketing strategies to drive online sales and customer acquisition.
• Optimize product listings and website content to enhance the online shopping experience.
• Utilize digital marketing channels, including paid search, social media advertising, and email marketing, to drive traffic and conversions.
• Analyze e-commerce metrics and customer behavior to identify areas for improvement and make data-driven optimizations.
• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with e-commerce platforms.
• E-commerce marketing strategy
• Website optimization
• Paid search advertising
• Social media advertising
• Strong communication and problem-solving skills

When it comes to writing a successful marketing manager resume, there are five essential tips to consider. Understanding the job description and requirements, highlighting relevant experience and skills, quantifying achievements and results, tailoring the resume for the job, and following best practices for resume formatting and style can make a big difference in securing an interview.

A. Understanding the Job Description and Requirements

The first step in writing a successful marketing manager resume is to understand the job description and requirements. It is essential to read the description thoroughly, identify the key responsibilities, and skill sets required for the role. Use this information to craft an objective that highlights how your qualifications align with the company’s needs.

B. Highlighting Relevant Experience and Skills

While most marketing managers share similar core competencies, it’s essential to highlight your specific experience and skills that align with the job requirements. Be sure to emphasize your expertise in areas such as brand development, marketing strategy, digital marketing, market research, and analytics. Your achievements and successes demonstrate the impact you have had in these areas.

C. Quantifying Achievements and Results

Marketing is a results-driven industry, and quantifying your achievements and results can give your resume a competitive edge. Use specific metrics, such as increased revenue, leads generated, or social media engagement, to demonstrate your impact on the company’s bottom line.

D. Tailoring the Resume for the Job

A generic resume will not capture the attention of recruiters or the hiring manager. Tailor your resume by incorporating keywords from the job description and aligning your experience with the company’s culture and goals. This demonstrates that you have a genuine interest in the position and are genuinely invested in the company’s success.

E. Following Best Practices for Resume Formatting and Style

Finally, follow best practices for resume formatting and style. Use a professional font, appropriate font size, and bullet points to organize your achievements and skills. Include white space in your design to make your resume visually appealing and easy to read. Be sure to proofread your resume carefully before submitting it to ensure that there are no errors.

By following these five tips, you can create a winning marketing manager resume that will stand out from the competition. Remember to be specific, quantify your achievements and results, and always tailor your resume for the job you are applying for. Good luck!

Common Mistakes to Avoid in Marketing Manager Resumes

As you work on your marketing manager resume, it’s useful to be aware of the most common mistakes that can hurt your chances of getting hired. Here are five critical mistakes to avoid if you want to be successful.

A. Overselling or Underselling Yourself

One of the challenges in crafting an effective marketing manager resume is finding the right balance between promoting your skills and experience and coming across as arrogant or boastful. On the one hand, you want to showcase your accomplishments and demonstrate your unique value to potential employers. On the other hand, you don’t want to exaggerate your accomplishments or make yourself sound better than you actually are.

To avoid overselling or underselling yourself, it’s important to be honest and straightforward in your resume. Use specific examples and metrics to illustrate your achievements, and focus on the outcomes and results you’ve delivered, rather than simply listing your responsibilities.

B. Making Spelling and Grammar Errors

Nothing undermines a marketing manager’s credibility faster than typos, misspellings, and grammar errors in their resume. These mistakes can make you look unprofessional, careless, or simply lazy, all of which reflect poorly on your ability to lead marketing campaigns and initiatives.

To avoid these kinds of errors, take the time to proofread and edit your resume carefully. Use spell-check and grammar-check tools, and consider asking a friend, colleague or professional editor to review your resume as well.

C. Using Generic Language and Phrases

Another common mistake in marketing manager resumes is using generic or clichéd language and phrases that fail to distinguish you from other candidates. Phrases like “results-oriented” and “team player” are overused and don’t provide any concrete information about your skills or achievements.

Instead, focus on using specific language that highlights your unique expertise and contributions. Use action verbs to describe the accomplishments you’ve achieved, and tailor your language to the specific job or company you’re applying to.

D. Failing to Highlight Key Achievements and Skills

Your marketing manager resume should function as a showcase of your most impressive achievements and skills. Don’t make the mistake of burying these key details in a laundry list of job responsibilities and past experience.

Instead, make sure to highlight specific achievements that demonstrate your abilities as a marketing leader, and use bullet points to break down your skills and experience in a clear and concise manner. Keep in mind that effective marketing managers are results-driven, so be sure to focus on the outcomes you’ve achieved rather than just listing your tasks.

E. Making Formatting or Design Mistakes

Finally, it’s important not to overlook the importance of formatting and design in your marketing manager resume. A poorly designed or formatted resume can be difficult to read and understand, and may even turn off potential employers.

To avoid these kinds of mistakes, keep your resume design clean and simple, with clear headings and bullet points.

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Marketing Manager Resume Sample & Writing Guide

When you are scouting for a new Marketing Manager role, it is essential to first check out a top-notch Marketing Manager resume sample. Marketing Managers are responsible for increasing company revenue by planning, directing and coordinating marketing policies and programs and further determining the demand for products and services.

These professionals can work for large organizations, Fortune 500, global conglomerates or small and medium-sized enterprises.

You want to make sure your resume stands out from the rest by being both informative and entertaining to read without overwhelming the recruiter or hiring manager with irrelevant information.

What you can read in this article

27 Marketing Manager Resume Samples

Or download these resume examples in PDF at the bottom of this page for free

Resume Sections

1. Contact Information : Name, Address, Phone, Email., LinkedIn.

2. Profile Summary : View this as the introduction to your resume and include 1-3 sentences giving a broad overview of your background, years of industry experience and the industry sectors of interest. You should be specific and state which job you are applying to.

3. Qualifications Summary : Provide accurate details about the certifications and qualifications you have completed with the institution, qualification name, and dates. Don’t forget to include qualifications you are currently completing too.

4. Relevant Marketing Management Experience : Clearly state your employment history from providing details regarding the last ten years of experience up until your current position. Use brief sentences with bullet points to list the most important managerial and supervisory duties under each role you have had.

5. Other Employment Experience : This will include projects or work history outside of marketing management, but only elaborate on these with job descriptions if you have less than five years of Marketing Management experience. Otherwise, just list job title company and duration as to make sure there are no gaps in your employment history. This section is especially important if you are on a level slightly more junior than Marketing Manager. You need to reveal your supervisory and managerial experience gained unofficially while for instance in a vocational or temporary job to showcase your abilities to supervise and lead marketing teams.

6. Skills Summary/Key Skills : Incorporates keywords from the job posting and your specific skill set. This adds much-needed credibility to your resume.

7. Education/Licenses/Certifications/Relevant Coursework/Training : Start with your formal degrees and post-school diplomas or accreditations. List any professional development that better prepared you to work in the sales management field such as leadership training, employee development workshops and business management courses

What to Highlight in a Marketing Manager Resume:

Regardless of your experience as a Marketing Manager, there are a few vital things that employers and recruiters need to know about you to ensure that you are the right fit for their team.

Marketing Managers perform tasks such as developing pricing strategies as to maximize the company’s profits or share of the market while ensuring the company’s customers are satisfied. Marketing Managers also oversee product development and monitor trends that indicate client demand for new products and services. A resume that will draw attention for this type of role usually highlights analytical thinking, networking tenure, marketing experience, leadership, supervisory skills, analytical thinking, excellent communication and interpersonal abilities, and strategic planning.

The first aspect to highlight is the scope of your work tenure in product type or industry area. A Marketing Manager identifies, develops, or evaluates marketing strategies, based on knowledge of company objectives, market characteristics, and cost and markup factors. They also give input to the sales departments regarding the distribution or movement of the company’s products and services to its customers on a regional, national or global level. There are millions of companies out there with every possible product or solution. It would be best if you were specific about the product type or service offering you have experience in.

Secondly, Marketing Managers have to fulfill strategic responsibilities too by developing pricing strategies and balancing company objectives with customer satisfaction levels. They coordinate sales distribution identifying new market territories and locational quotas for each client base. Remember to mention the geographic areas you are responsible for.

Don’t forget to include the average turnover of the company you work for. Hundreds of millions and a few billion will definitely add supplemental report to your resume.

Next comes the targets, goals and production metrics marketing teams, account managers or marketing consultants under your supervision need to achieve. In large companies, these managers may oversee more than one marketing campaign at a time with various marketing team leaders or executives reporting into the role. Production metrics pertaining to marketing efforts (place, product, price, promotion) needs to be verified and tracked to make sure targets are achieved.

Then, employers want to see the range of budgets you have experience overseeing. One of the main tasks of a Marketing Manager is to allocate resources (human or financial) to specific projects like marketing campaigns or product launches. They also need to be financially savvy to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. There is a big difference between $1.5 million project values and $100 million projects. This information should be in your summary, as well as your position descriptions.

*Cool Tip for a stellar resume

You can create an excellent first impression by breaking your job description down into the main responsibility areas of a Marketing Manager

• Planning : Planning marketing policies and programs and develop pricing strategies with the goal of increasing profits and market share. Continuous planning and forecasting efforts are needed using data depicting industry trends and product innovation to figure out what ‘’the next big thing’’ should be.
• Organizing : Marketing Managers liaise with vendors, leaders from other departments, and marketing team members (i.e., interns, marketing coordinators, graphic designers) to coordinate and execute successful promotions and campaigns.
• Leading : Overseeing campaigns, often leading promotional and advertising activities.
• Controlling: Reviewing, tracking and measuring assigned marketing campaigns to determine success or areas of improvement for future campaigns.

Make sure to include the following details:

• The locations or regions you are responsible for covering the average sales turnover per region.
• Your GPA score if you have completed a bachelor or associates degree (if higher than 3.5).
• The number of marketing employees you are managing as well as the headcount figures of any admin staff.
• Also mention the client management platforms and customer relationship management (CRM) platforms you are familiar with like Sage, SalesForce, SAP, Oracle, and Vanguard.
• Remember to include communication and collaboration tools, for instance, cloud-based systems like Slack, Asana or even Skype which you are currently using to facilitate communication between team members.
• Marketing Managers must be tech-savvy in their marketing approaches and techniques. Your experience in these tools should be listed: Hootsuite, Buffer, AnalyticsPro 2, AutoPiltot, Active Campaign, Apache.
• Marketing Managers travel significantly. Mention the location and countries you have traveled to in the past.

Marketing Manager Career Summary

Hiring managers have large numbers of resumes to screen and limited time to read them all in detail. Keep your career summary concise and to the point. Put the most relevant information first to capture their attention while they’re quickly scanning your resume.

Start your career summary with your years of experience in the industry and the main duties you performed. When deciding what functions to add, use the job description as your guide. For instance, if the job you are applying to highlights leading and motivating teams use those same words and phrases. The more your resume resonates with the job description of keywords, the better fit you will seem.

Next, add a line that showcases any outstanding qualities that will add value to the company. A hiring manager would be interested to know if you have “strong networking skills, creative leadership abilities and a flair for statistics, metrics, and ratios.” It’s important to note that these qualities should be proven with examples in the professional experience section to re-enforce your message.

Finally, end your objective with your educational degrees/diplomas and any certified courses or professional memberships you may have that are pertinent to the job.

Career Summary Examples:

Marketing manager job descriptions and responsibilities.

An employer would expect to see the following proven foundational duties and skill sets within an applicant’s resume, depending on educational level and career stage.

A Marketing Manager at the entry-career stage (3-5 years experience) may:

• Assist senior manager in developing annual marketing plans and implementing marketing strategies to increase market share
• Project management of marketing initiatives such as developing and tracking schedules, compiling budgets, implementing quality control reviews, and delivering final product solutions
• Create marketing strategies, themes, and messaging aligned with the employer brand
• Analyze via a SWOT analysis, the client pools and industry opportunities to target marketing activities onto areas that will realize best ROI
• Manage and mentor the Marketing Coordinator and Marketing Assistant

A Marketing Manager at a mid-career stage (5-8 years experience) may

• Execute and manage annual marketing exchanges for the company and its partner clients
• Instrumental in creating loyalty contests and sweepstakes to increase customer membership base
• Approve budgets for the local and regional marketing department as related to consumer events, ongoing consumer, and business-to-business marketing
• Research and coordinate multiple marketing projects simultaneously
• Daily collaboration with legal, sales, tech, PR, social media and editorial teams
• Report to National Marketing Manager regarding market analytics, consumer territories, employer brand perception, and industry trends

A Marketing Manager at an experienced/advanced stage (8-15 years experience) may:

• Establish effective working relationships with sales managers and agency team leaders to facilitate appropriate sales enablement of products and services according to market demand
• Provide feedback into product development stages to sales and distribution teams
• Coordinate product launches and roadshow demonstrations
• Develop, establish and maintain marketing strategies to meet organizational objectives
• Effectively manage the marketing, advertising and promotional activities of the organization
• Create case studies based on client testimonials
• Create marketing campaigns across multiple channels
• Responsible for all aspects of projects, meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking and monitoring procedures

Highlight Your Accomplishments

Under your experience section, you may be tempted to copy and paste the list of duties you performed as detailed in your job description. The drawback to doing this, though, is that you won’t stand out from the other applicants with similar experience. Your goal is to think about what sets you apart, what you are most proud of, or what you accomplished in your previous roles, and communicate these through action-packed statements that are compelling.

Flat, Simple Duty:

• Focus on building new client territories with marketing campaigns.

Accomplishment Statement (Improved):

• Enhanced open rate for online customer campaigns by 32% and developed four additional market territories in the Mid-West during the last 18 months.

Quantifying Your Resume

When writing your resume, if you can answer the questions, “How much?” or “How many?” It would be best if you tried to include that number. For instance:

• What is the average market size increase per quarter?
• What is the average increase in new market territories?
• What is the traffic growth rate for online campaigns on social media platforms
• Newmarket territories increased by an average of 25% in the last 12 months (grew organic traffic by 78% in 12 months).
• Executed a Facebook-based marketing program which resulted in a 28% increase in leads, 30% new subscribers to weekly blog 20K unique email addresses.
• Successfully organized quarterly marketing roadshows which resulted in sizable market size increases of 18% per region.

Marketing Manager Education Section

The education section forms an integral part of your resume. In short, indicate What, Where and When regarding your qualifications, certifications or industry licenses obtained. The name of your qualification, institution, and date of completion is more than sufficient.

Remember to include current qualifications you are in the process of completing. Regarding courses and certifications, discretion and relevance must be considered.

Completed Secondary and Tertiary Education must be listed as follows:

Start with the commencement date and completion date for diplomas, associate degrees, and bachelor degrees. For courses, you can just list the date of completion. Next comes the full name of the qualification, then the full name of the institution and then the City or abbreviated State name. List your high school diploma details similarly, but only include this when you have less than five years of working experience.

Here are some examples of a Marketing Manager Resume with more than five years’ experience:

2015 – Certified Content Marketer Content Marketing Institute (CMI), Online

2014 – Professional Certified Marketer – American Marketing Association, Online

2011 – 2013 Master’s Degree in Journalism and Social Communications, with specialization in Social Media Marketing, Stanford University, Stanford, CA

2008 – 2010 Bachelor’s Degree in Marketing Vermont University, VT

If you have less than five years’ experience, you may also add your majors, minors, GPA scores and accolades, and honors awards:

2019 – Advanced Diploma in Leadership Strategies, Northwestern Kellogg Institute, Evanston, IL

2018 – Current Masters in Business Administration, Harvard University, Cambridge, MA

2016-2018 Bachelor Degree in Sales and Marketing, University of Detroit, MI GPA: 3.8 Majors: Sales Management, Marketing Management Minors: Communications, Accounting, Economics Accolades: Deans Honors List

2014 – Google AdWords Certification, Google Academy, Online

2012 – High School Diploma, Key West High School, Miami, FL Awards: Member of the National Honor Society, 2010 – 2012 Leadership: Vice President of the Science and Innovation Club, 2012

Your Marketing Manager Resume Skills

Although the sales field requires specific technical skills , employers also look for other skills, called soft skills . These are the main types of skills that indicate to your fit as a manager who will add value, has adequate knowledge, sufficient experience and who will motivate and inspire sales teams. Incorporate these into your summary, or profile, and into your accomplishment statements. Technical Skills Examples

• Educational Attainment : A university degree is generally required to become a Marketing Manager, and the top suggested degrees are Business Management, Communications, and Marketing. If you are planning to progress to Sales Director level or executive management and a Master’s in Business Administration is highly desirable.
• Technical Aptitude : Marketing Managers need to be strategically orientated to create marketing plans, manage projects, facilitate campaigns and design new business development strategies. They also need to be financially savvy and understand the fundamental principles of Marketing and Advertising initiatives.
• Managerial Ability : Marketing Managers are challenged continuously by the ups and downs of the market cycles. Therefore, strong leadership skills are a must to motivate and inspire product innovation.
• Other Technical Skills : Budgets, Strategic Marketing, Research, Analytics, Social Media, Cloud-Based Collaboration Platforms, CRM Systems, Quality Control, Report Writing, Feedback Mechanisms, SEO, Social Media Strategies, Email Marketing Techniques, Campaign Monitoring, Advertising Evaluations, Statistical Analysis, Big Data.

Soft Skill Examples

• Attention to Detail
• Self-Control
• Collaboration
• Persistence
• Social Perceptiveness
• Service Orientation
• Strategic Thinking
• Active Listening
• Critical Thinking
• Reading Comprehension.
• Social Perceptiveness.
• Public Speaking.
• Judgment and Decision-Making
• Complex Problem Solving
• Negotiation
• Coordination
• Systems Evaluation
• Time Management
• Management of Personnel Resources
• Operations Analysis
• Systems Analysis
• Learning Strategies

Qualifications/Certifications associated with Marketing Managers

Action Verbs for your Marketing Manager Resume

Industries Using Marketing Managers:

• Construction
• Oil, Gas & Exploration
• Medical Device
• Life Sciences
• Food Manufacturing
• Consumer Goods
• Metals & Steel Production
• Packaging & Distribution
• Agriculture
• Electronic Components
• Power Plants
• Specialty Chemicals
• Pharmaceutical
• Industrial Engineering
• Information Technology
• Courier Services
• Transportation
• Advertising Agencies
• Training Consultants
• Accounting and Taxation

Professional information for Marketing Managers

Sectors : Various Career Type : Marketing, Promoting, Pricing, Territory Development Person type : Marketer, Presenter, Networker, Persuader, Coordinator, Organizer Education levels : Bachelor’s to Masters’ Degree Salary indication : A median salary of $132k per annum Labor market: Estimated 10% – 14% growth between 2016 – 2026 Organizations : Fortune 500, Multinational, Commercial, Government, SME’s

Marketing Manager Resume Examples in PDF

> Example Resume – Marketing Manager (2).PDF

> Example Resume – Marketing Manager (3).PDF

> Example Resume – Marketing Manager (4).PDF

> Example Resume – Marketing Manager (5).PDF

> Example Resume – Marketing Manager (6).PDF

> Example Resume – Marketing Manager (7).PDF

> Example Resume – Marketing Manager (8).PDF

> Example Resume – Marketing Manager (9).PDF

> Example Resume – Marketing Manager (10).PDF

> Example Resume – Marketing Manager (11).PDF

Also, check out our full list of resume templates and example resumes for similar positions

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• Administered
• Spearheaded
• Streamlined
• Collaborated

How to use these action verbs?

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Marketing Manager Resume Samples & Top Skills for 2022

This page provides you with Marketing Manager resume samples to use to create your own resume with our easy-to-use resume builder . Below you'll find our how-to section that will guide you through each section of a Marketing Manager resume.

You are looking for the perfect Marketing Manager resume sample and the mere fact that you have landed on this page, makes me happy: my Search Engine Optimisation skills are not that bad, after all!

Jokes aside, landing that Marketing Manager role you have been dreaming of for a while now, will not be easy: not only the competition out there is fierce, but you also need to make sure you are up to date with all the most recent marketing news. Every day or so, Google changes their algorithm, Facebook and Instagram have new privacy regulations (...), new social media come out and Neil Patel’s newsletter offers new articles to marketing manager all around the world.

Whether you are a brand marketing manager or digital marketer, in the FMCG industry or a Product Marketing Manager, we have the keys to your future success!

Life is tough, my friend, but don’t worry: we are here to help you create a modern and professional marketing manager resume that will capture the hearts of recruiters and, of course, your future employer!

We have helped many marketing managers get to the next level and we want you to be next.

Checkout our other related resume examples here:

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How to Write a Marketing Manager Resume

When was the last time you updated your resume? Marketing is one of the fastest growing industries out there, and it is imperative that we start this section from updating your resume with specific key points that will help you create that professional and appealing impression on your employers.

The first thing to consider should be the format of your resume: pick something befitting of your future status as a marketing manager. Let your employer see that you are already professional enough to handle the role perfectly. We strongly suggest the reverse chronological layout as it will allow your marketing manager resume to showcase your value proposition straight into the recruiters’ mind.

If only you knew how many resumes recruiters look at on a daily basis, you would be aware that it is fundamental to let “your resume breathe”: clear and legible fonts, big headings and lots of white spaces will go a long way, resulting in the recruiters appreciating your effort!

Your resume should also be properly organized. Let your employer find it easy to go through the details in your resume. If you have a muddled resume, her would unconsciously end up ignoring certain vital pieces of information and that would only spell disaster for you.

After writing, take some time to review it and eliminate any typos or fill in any omissions. You should also save your resume as a .pdf ; please don’t let Microsoft Word ruin your chances!

Marketing Manager Resume Summary

Every marketing manager resume needs a summary, trust us!

This is your chance to pitch your future employer: you have 30 seconds or less to convince him to go to the next section of your resume or, unfortunately, let someone else get that marketing manager role you have been dreaming of for a while.

Make this section very good, let it be a brief highlight of every important detail in your resume.

If you feel like you don’t have enough experience for a summary, don’t worry: you can always opt for a resume objective, where we strongly suggest that you showcase those skills that you have mastered so far and you briefly discuss why you are the perfect fit for this position.

Related : Our guide on how to write a resume summary .

Whichever you decide to go for, use the following tips to make either your summary section or summary objective great:

DO (Summarize your employment )

• Use numbers and percentages to showcase your best wins
• Tell your next employer how you will increase the company’s revenue
• State the experience you have that fits into the role
• Highlight your most important skills
• Avoid the use of passive voice

DON’T (Summarize your life)

• Include too much information
• Add any fake details
• Be overly overconfident
• Marketing Manager Resume Summary Example

My passion is building strong brands through customer focus, smart product development to tap into needs, and creative content leverage leading to business objectives. I am able to wield a complete set of skills, from traditional strategic thinking and teamwork for more up-to-date networking management and creative flair.

• Marketing Manager Summary

Proven track record of successfully managing and executing multiple projects under tight deadlines to achieve business-oriented results. Proven ability to act as a liaison between various levels of an organization-including legal, technical, and executive groups to ensure marketing objectives.

Marketing Manager Resume Work Experience

Many of us can be a skilled marketer, but how many can actually get to that Marketing Manager position all of our peers are looking at?

Not only you are a marketing pro, but you are also going to own the Marketing department: you will need to be a leader and you will be responsible for your team performance. This section of your resume will basically be the best way to prove to your employers that you have the ability to handle such a burden when they will hand you that contract to sign!.

But despite the fact that you may have a good amount of working experience, even in business development, take note not to overload this section: only state the most relevant and most recent working experience.

Like we mentioned earlier, your team will be following you as their leader: list and describe any previous managerial responsibilities, preferably by bullet points.

And, last but not least, quantify whenever it is possible: at the end of the day, your performance will be based on numbers and percentages. Make sure you state these previous key achievements or KPI in this section of your resume, that’s what all recruiters will be looking for. Organic traffic went up? Let the recruiter know!

Your PPC campaigns resulted in the lowest CPC or CPA ever? Let them know!

These are a few useful tips which can also be used.

Do (Summarize your work history):

• Include experience within the marketing field.
• Tailor your resume to match the managerial role.
• Include specific skills suited for management.

DON’Ts (Summarize your relationship history)

• Panic about this specific job position
• Lie, it never pays off.
• Endlessly explain your past duties.
• Online Marketing Manager Resume Experience

Universal Esports

• Accountable for building the best in class digital content, promotional and marketing strategy to support the business both online and offline.
• Developing and managing the weekly, promotional and seasonal strategy for promotional and inspirational content. Ensuring that it is integrated and consistent with other digital and non-digital initiatives throughout the company.
• Manage weekly marketing email strategy, content, and deployments.
• Work with the online category team to ensure that the execution of weekly promotions is effective, accurate and consistent.
• Marketing Manager Work Experience

General Quarterly

• Managed all internal online promotions for several of this major investor education service's newsletters, including email promotions, landing pages, special reports, and text and graphical ads.
• Acted as the primary point of contact for both internal and external copywriters for the routing of approvals, changes, edits, and proofreading.
• Reported on the results of these initiatives and regularly attended meetings with product managers, service advisors, and editorial staff to apprise them on these acquisition campaigns.
• Coordinated with creative agencies and consultants to implement edits to design and copywriting.

Need more tips on writing an efficient work experience section for a great Marketing Manager? Check out our detailed resume guide .

How to List Education on a Marketing Manager Resume?

A very important thing to note about marketing is that those in this field have a lot of learning to do even after their schooling days. It doesn’t matter when they have left the university, there is a lot of training still left to do and these trainings have to be a part of your resume.

You want to be the company’s next Marketing Manager, and we are fairly sure you have worked hard to keep up to date: online courses or digital certifications, from Google Adwords, Google Analytics, KissMetrics, Hootsuite, Hubspot, Udemy, Coursera, anything! Make sure you include this as a fundamental part of your education history.

The key elements that are also to be included in your resume are:

• What you’ve studied.
• Where you studied.
• What digital certificates you received as part of studying.

Don’t forget, marketing (and especially digital marketing) is very broad and extra qualifications and certifications showcase a willingness for you to learn and evolve. And if you don’t have any, well we want to be honest with you: in order to have the best marketing manager resume, you need to have some of those. There are so many free digital marketing courses out there, it’s all about working hard and getting more marketing experience!

Best Marketing Manager Skills

Skills form a vital part of a marketing manager: they prove your competence and simply determine how well fit in this job.

What a beautiful and true sentence. Still, I’d like to be a bit more pragmatic: skills are your key to open the recruiter’s door, if you are good at optimising your resume for the best search engine performance.

Think about this section of your resume as your best blog post: use all of your SEO and content marketing skills, match them with the job description. Optimise these keywords and just sit and wait for the recruiter to call you! If you are unsure, why don’t you do some A/B testing as well: try a couple of resumes and see which one gets you most calls! Let’s take a look at examples of the skills needed by a marketing manager.

• Cover Letter: yes or no?

A cover letter is your chance to convince your future employer that you are the one. Follow our simple tips here .

DO (make yourself look great)

• Bring a professional tone to your resume.
• Let your resume define your identity
• Highlight your achievements via bullet points.
• List any eCommerce experience

DON’T (embarrass yourself)

• Choose weird fonts
• Use outdated references
• Say you know Digital Marketing without being able to prove it

Last but not least, if you are looking for the best marketing manager resume templates, you should check this masterpiece we have been working on here : many professionals like you have successfully used it to take their career to the next level.

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Marketing Manager Resume Samples

The guide to resume tailoring.

Guide the recruiter to the conclusion that you are the best candidate for the marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies, tailor your resume & cover letter with wording that best fits for each job you apply.

Create a Resume in Minutes with Professional Resume Templates

• Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement
• Provide project management leadership to develop, create, and execute marketing initiatives and campaigns on tight timelines
• Manage the marketing budget, working with Northern Europe management to establish the plan, manage ongoing spend, and monitoring. 5%
• Individual will work closely with the Solution general manager, product managers, and sales teams to create customer value propositions by customer segments
• Work with the Group Licensed Account Sales Managers to manage the development and delivery of specific retention marketing plans and campaigns that
• Make recommendations on process improvements and tests that can be run to improve the efficiency or performance of the campaign
• Work closely with partners and senior managers to help develop and execute pursuit plans for significant strategic targets
• You will work closely with Marketing Communications Manager to coordinate and execute large tradeshows and customer events
• Working with the internal design and online and developments teams to produce content and materials which help drive our brand presence
• Classic product marketing e.g. build and execute a plan including product launches, pricing strategy, channel strategy and campaign development
• Providing support on customising pricing and asset management documents
• Taking the framework from corporate marketing to create campaigns within the brand guidelines and budget
• Providing support on developing proposal documents
• Create and execute marketing plans (in line with regional marketing strategy)
• Responsible for management of our digital media planning and buying roadmap, including the launch of our robust attribution modeling infrastructure
• Work closely with offline and direct marketing teams to ensure integration of digital marketing strategy and tactics with other marketing efforts
• Work closely with relationship marketing managers in the development of marketing/creative to help ensure successful online marketing campaigns
• Heavy research of artist communities and word-of-mouth analysis (Reading and analyzing message boards, blogs, other artist sites, etc.)
• Develop annual community marketing budgets; manage $4 million national advertising budget
• Implement web performance tracking mechanisms on new and existing websites
• Present the digital marketing plan, and rationale as well as the results of digital marketing efforts to senior management and key stakeholders
• Excellent organisational skills, good attention to detail and the ability to multi-task
• Excellent organization and prioritization skills; able to assimilate and manage variables in a non-routine, detailed working environment
• Basic Photoshop and web design skills, ability to optimize graphics for the web, and ability to learn our in-house tools quickly
• Ability to meet deadlines without compromising accuracy, excellent product quality and attention to detail
• Excellent command of the English language, with excellent written, presentation and verbal communication skill with a strong attention to detail
• Highly responsible & reliable, strong analytical skills, excellent decision making skills
• Excellent organizational skills, detail and deadline oriented; highly skilled in time management and capable of multi-tasking
• Detail-oriented, self-motivated, strong work ethic, professional, goal-oriented, strong team player
• Excellent understanding of the ability to leverage marketing/communications in multiple sales channels to drive profitability and growth
• Strong detail orientation and ability to produce quality results in competing priorities

15 Marketing Manager resume templates

Read our complete resume writing guides

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• Create a proposal for how we should structure our value-added marketing support in the North American market
• Develop compelling PowerPoint presentations for our North American Spokesperson to deliver at key industry and firm conferences
• Lead brainstorming sessions to generate ideas for new value-added programs, topics and sales tools
• Maintain current knowledge of financial advisor needs through trade publications and other resources
• Research, write, and develop new marketing materials
• Manage, maintain, enhance and merchandise a library of existing marketing tools
• Support key marketing campaigns initiated by the larger team
• Remain current with FINRA compliance rules and understand how to apply them to the materials developed
• 7 years of marketing experience
• Mutual fund/asset management experience with a focus on the financial advisors market
• Mutual fund sales experience or financial advisor experience a plus
• Strong writing skills, with examples of successful projects
• Strong project management skills, including the ability to independently manage multiple projects, meet deliverable dates, prioritize and organize effectively
• Strong communication and presentation skills for interfacing with senior management
• Experience developing captivating PowerPoint presentations
• Interest in financial markets, mutual funds and the investment industry
• Superior teamwork skills, specifically when working with internal partners in other departments
• Bachelor’s degree, preferably with a major in marketing, communications, journalism, English, or finance. MBA a plus
• Series 6 or 7 FINRA license preferred
• Ideally you will have marketing management experience in professional services or similar B2B commercial environments
• Account marketing and/or pursuits experience
• Degree qualified
• Possess excellent marketing planning and delivery capabilities
• Have coached and lead teams before in a dynamic environment
• Your networking and influencing skills have been proven at a strong management level
• Skilled in managing multiple projects, competing demands and stakeholders
• Knowing how clients think and what they want from their professional services advisors would be a distinct advantage
• Collaborate with leadership to identify our buyers’ business issues and their diverse needs
• Drive integrated marketing and communications programs that align with these issues and the practice’s overall strategy
• Develop and deploy feedback loops that help inform leadership and ensure effectiveness of messaging and programs
• Adjust marketing and communications programs based on effectiveness, manage the program’s annual budget, track the return on investment (ROI) of activities and provide reports and status updates
• Serve as part of the wider BMC team to drive performance goals and, in particular, assist with the delivery of an integrated GTM marketing strategy and plan across markets served
• Effectively project manage multiple initiatives simultaneously
• Operate independently to resolve challenges while maintaining an active dialogue with all stakeholders
• Working closely with subject matter experts, supervise and manage the development and distribution of thought leadership and coordinate the creation of marketing collateral
• Develop and execute effective proprietary and industry events’ programs
• Team effectively with counterparts across BMC and business development, including and EY global sector centers and Executive BMC service line teams to identify global programs and content that is relevant for the buyer audience supported. Identify regional content and program sponsors and oversee customization, including translation (if required)
• Develop methods for supporting innovation and change
• Maintain up-to-date knowledge on brand, marketing, and communications issues and trends; market issues; and the long-term implications for EY within the areas supported and financial services sectors
• Provide strong leadership in coordination with peers to drive performance goals of delivering stakeholder value, quality and operational efficiency
• Serve as an advisor and single point of contact to the team supported for all things BMC related
• Understanding of advanced marketing and communication principles, and exposure to IT and data marketplace issues, ideally within financial services
• Strong project management skills and proficiency at effectively managing multiple, complex and time-sensitive projects
• Proven talent at building relationships and influencing without authority to gain support and commitment from others; mobilize people to take action; motivate others to meet EY and BMC strategic goals; and engage with leaders effectively
• Adept at effectively interfacing with senior leadership and navigating a matrix management structure
• Excellent written and verbal communication skills, including a proficiency in converting complex technical concepts into compelling market messages
• Proactively develop others; see learning and development as a critical input to delivering exceptional client service to BMC clients; seek to inspire
• Enable and demonstrate innovative thinking and follow through to action
• Be a point of integration; enable knowledge sharing throughout the region, the BMC team and across EY; be able to synthesize information from others; connect all facets of the business when initiating, developing and implementing marketing and communications projects
• A minimum of 7 years of related work experience
• Develop and support client engagement and marketing retention programs through frequent and positive interaction (i.e. newsletters, emails, economic forecasts, marketing updates, web tools). Develop additional marketing tools and resources to support direct marketing efforts of mortgage loan officers
• Represent key LOB issues with understanding of financial services (i.e., mortgage products), legal regulations and compliance guidelines
• Work with LOB Marketing teammates and LOB managers to develop and drive marketing programs that support the LOB production goals (i.e. direct marketing, email marketing, online advertising, branch promotions, digital marketing, web development, collateral support)
• Meet with the LOB to discuss marketing objectives and recommend strategy and value propositions. Represent Marketing in key LOB meetings and initiatives
• Work with the LOB and Corporate Marketing to track campaign performance and present results to management. Assess results to determine effectiveness of marketing initiatives
• Work with bank partners to develop and produce creative marketing materials. Help manage marketing library content for Retail and Consumer Direct mortgage divisions ( i.e., flyers, brochures, newsletters, presentations, email templates, signage)
• Must have a minimum of 5 years experience in financial marketing. Mortgage experience a plus
• Track record that demonstrates passion, commitment and ability to achieve and exceed objectives
• Team player who welcomes hard work and challenges with positive attitude
• Ability to quickly adapt to changing roles and assignments
• Ability to build and maintain productive relationships with business partners
• Proficiency in Excel, PowerPoint and Word
• BA/BS in Marketing or Communications or significant relevant experience
• Lead the development of new collateral creative, the significant overhaul as well as routine updates of existing collateral creative to meet customer, banker and internal partner needs, including research and development where appropriate. Recommend updates based on banker feedback and internal product and marketing strategies. Present recommendations to senior leadership to secure approval of proposed changes and manage the process for implementing those changes
• Collaborate with a cross functional team to actively support the marketing collateral program (brochures, placemats, etc) for Retail branches. Work with internal partners and external vendors to develop new and improved processes for providing this marketing support for the branches
• Support the communication and distribution process for marketing materials to all Retail branches. Monitor inventory levels for branch collateral
• Develop business cases to request budget approval to support the creation and production of branch collateral items
• Create, review and analyze collateral usage trends to forecast and budget collateral spend estimates
• Explore options for electronic delivery of marketing elements to branches
• Collaborate with the Italian sales team to help define and evolve the value proposition for our services. Tailor the message to suit different segments, testing the value proposition in the market, refine message as services evolve. 5%
• Enable the sales effort (marketing collateral, content management)
• Manage the client communication agenda
• Clear communication, both written and verbal
• Fluent Italian
• University undergraduate degree or equivalent qualification / equivalent experience
• Collaborate with the Northern Europe team to help define and evolve the value proposition for our services. Tailor the message to suit different segments, testing the value proposition in the market, refine message as services evolve. 5%
• Develop and execute an integrated plan of marketing activities to support delivery of the Northern Europe business plan through the following activities
• Build Russell’s brand, and recognition for Russell’s excellence in Northern Europe (advertising, PR, thought leadership, events)
• Ensure the Northern Europe website content is always accurate and up to date, in order to drive demand
• Significant experience as a senior marketer working for a financial organization, focusing on a Northern European market
• Understanding of the Northern Europe asset management market: service providers, client types, consultants, services provided
• Fluent Dutch and English (both written and verbal), and preferably another Nordic language
• Work closely with NY Affiliate group to ensure Golf Channel representation adheres to promotional priorities, brand consistency and distribution needs
• Develop and Execute marketing plans to grow interest in a variety initiatives including NCAA platform, Long Drive and other corporate initiatives
• Manage International material needs
• Manage hotel and alternate channel distribution requests, and help develop strategy to better position Golf Channel with distribution partners
• Minimum 5 years experience in marketing position
• Strong Knowledge of Golf
• Ability to Multi-Task and work in a fast-paced, team-oriented environment
• Affiliate Marketing experience a plus
• College Degree
• A familiarity with TV ratings, digital metrics and media math (GRPs, reach/frequency, etc.)
• Detail oriented and superior organizational skills
• Ability to work in fact paced environment
• Must be proficient in MS applications: PowerPoint, Word and Excel
• Minimum 2 years marketing or ad agency experience
• Minimum 2 years working in the television or in another field of entertainment
• Exceptional communication skills
• Excellent computer skills
• Creative and strategic thinker
• Demonstrated leadership and negotiation skills with both internal teams and external clients
• Extremely strong writing and presentation deck creation skills
• Proven ability to translate marketers’ needs into tangible business objectives and revenue producing solutions
• Exceptional multi-performer who thrives in a deadline-driven environment
• Ability to interact with and understand technical subjects and emerging technologies and their relevance to the marketplace
• Familiarity with broadcast and digital research; advertising and media; production; promotions; sweepstakes construction and fulfillment
• The Marketing Manager Shanghai is responsible for assisting in the development of marketing strategies to generate brand awareness, affinity and conversion in order to achieve planned visitation and revenue goals for Shanghai Disney Resort from the local Shanghai market
• This role is also responsible for leading the strategy and communications planning for component products such as the RD&E area, Theater and Lakefront district
• The Manager will support marketing leadership in leading cross-functional teams comprised of all marketing disciplines including digital/social, PR, Alliance, CMR, and Synergy as well as cross-discipline partners such as Consumer Insights, Sales, Online, Public Affairs, WDI and Operations, and external agencies
• In addition, this position will serve as a stakeholder as-needed on other SHDR project teams as well as help manage financial planning and resource allocation and planning
• This position will report to Director Marketing Strategy Shanghai and will be based out of Shanghai
• Lead development of business reviews and strategic marketing plans for the Shanghai Market supporting the Shanghai Disney Resort and its component products (Shanghai Disney Resort, RD&E, Lakefront District and Theater
• Maintain a pulse on the changing consumer insights, media landscape, seasonal needs, and upcoming product opportunities
• Analyze and interpret data sources in order to help guide complex business decisions and form viable recommendations. Partner across lines of business with RMA, Pricing and Finance to consider annual strategies to drive visitation
• Provide leadership, development and coaching to direct report, as well as external agency partners to optimize work flow efficiency and effectiveness, ensure consistent strategic direction and execute plans on time and on budget
• Direct creative development in partnership with the Director Communications, evaluating concepts, working with internal creative team and agency partners to deliver the biggest impact in communication efforts
• Support management of program budgets as well as longer-term financial planning including AOP and FYP responsibilities
• At least 10 years’ related work experience
• Attained or in the advanced stages of completing the CIM Diploma in marketing or equivalent
• Considerable marketing experience, preferably in a professional services environment
• Customer focus with a track record in working effectively with business development teams
• Professional, confident, enthusiastic team player with a flexible, “can do” attitude
• Excellent interpersonal skills with the ability to build effective relationships with the Assurance Marketing team and corporate/digital communications
• Able to thrive in and adapt to a fast-changing, growing and high-activity environment
• Excellent verbal and written communication skills with a high degree of accuracy and attention to detail,
• Ability and proven experience of building relationships and influencing effectively at a senior level
• Commercial and passionate about marketing’s role in business development and growth
• Strong work ethic with an ability to remain calm under pressure and juggle numerous commitments at any one time
• People management skills - managing x1 or 2 Marketing Executives
• Experience of professional services marketing
• Experience of new media marketing projects and tools
• Experience of working in a regulated environment with complex sign off procedures
• Experience of contact database management
• Ability to think creatively, use initiative, problem solve and confidence to make appropriate marketing recommendations
• Assist in development of unique redemption and loyalty technologies working cross-functionally across marketing, technology, and vendor teams
• Develop launch support strategies working closely with operational readiness and online servicing teams to ensure excellent advisor and customer experiences
• Discover insights on needs and wants around loyalty through customer and market research. Through these insights, build pipeline of redemption and loyalty innovations
• Evaluate current capabilities across the JPMC Enterprise for delivery of identified capabilities that may fit the insights discovered
• Prepare and present insights and development work to senior management within Card Services
• 5 Years experience in marketing, product development, or an innovation role. Innovation and product development experience specifically with mobile and agile project methodology a plus
• Strong leadership capabilities
• Strong people skills
• Strong communication and presentation abilities
• Proficiency at identifying business opportunities and evaluating alternative solutions
• Experience in leading a cross-functional team responsible for numerous projects of varying scope at the same time
• Ability to drive initiatives across multiple areas of the organization through thought leadership and effective communication
• Ability to work in the face of ambiguity and uncertain environments
• Play a leadership role in improving ultimaterewards.com and related digital marketing to increase conversions and create a best in class customer experience for existing cardmembers
• Manage digital marketing strategy, creative agencies and internal resources to drive business results against a defined segmentation strategy award winning ultimaterewards.com site
• Build and maintain collaborative working relationships with Product Lines of Business to support enterprise initiatives and product-specific objectives
• Partner closely with the Customer Experience team and Analytics to continuously improve the online customer experience
• Developing a campaign web analytics framework to effectively measure and optimize core marketing initiatives
• Launch/manage the ultimaterewards.com marketing platform while adhering to all Chase Controls and procedures
• 5-7years of related marketing experience
• Must have substantial experience in the Internet space with a customer-centricfocus and application of segmentation and campaign measurement strategies
• Strong preference for candidates with experience managing profitability and performance of an online channel (e.g. e-commerce property for top brand) inside or outside of financial services
• Passion for all things digital with fresh ideas and the know-how to get them done
• Working knowledge of content management tools
• Experience working with external creative agencies required
• Working knowledge of web analytics and ad serving engines (X 1, Omniture, Insight, Dart For Advertisers, Dart For Publishers, Google Analytics)
• Analytical skills with the ability identify and recommend new opportunities is desired
• Strong project management,multi-tasking, and leadership skills with sharp attention to detail
• Strong communication skills, both written and oral, with the ability to present information clearly
• Work with marketing and sales team in various ongoing projects including: o Developing national marketing materials as well as supervising the upkeep of local media kits, incentives & collateral internally/externally
• 3-4 years professional experience. Advertising agency/marketing experience highly preferred. Experience managing a junior level direct report is a plus
• MUST be able to work in fast-paced environment; meet strict deadlines & handle multiple ongoing projects concurrently
• Ability to interface professionally with all levels of management internally and externally
• Must be able to take initiative, introduce new ideas with an emphasis on ‘forward thinking&#8217
• Understanding of marketing/advertising and how our business fits into ‘The Big Picture&#8217
• Strong eye for design/visual aesthetics
• Experience managing corporate social media accounts (Facebook, Twitter, Instagram etc.)
• Stellar writing, organizational and time management skills
• Heavy experience utilizing Adobe Creative Suite & Microsoft Office
• Must successfully pass a background check
• Play a leadership role in improving the credit card acquisitions experience and related digital marketing to increase conversions and create a best in class customer experience for prospective cardmembers
• Manage digital marketing strategy, creative agencies and internal resources to drive business results against a defined strategy·
• 5 - 7 years of related marketing experience
• Must have substantial experience in the Internet space with a customer-centric focus and application of segmentation and campaign measurement strategies
• Working knowledge of web analytics and ad serving engines (X+1, Omniture, Insight, Dart For Advertisers, Dart For Publishers, Google Analytics)
• Strong project management, multi-tasking, and leadership skills with sharp attention to detail
• 3+ years marketing and communications experience from a leading financial institution – ideally experience in Markets but not mandatory
• Experience working in complex global institutions with teams and functions across multiple geographies
• Bachelor’s degree required/Graduate degree preferred
• Must be organized and proficient at prioritizing and multi-tasking
• Ability to interact at all levels
• Highly-effective influencing skills; the ability to be persuasive towards internal and external constituents
• Ability to work effectively under pressure and to tight deadlines
• Ability to work as part of a team or individually on a proactive or reactive basis
• Professional demeanor in all facets
• Exercise high levels of discretion and manage confidential information on a regular basis
• Excellent communication skills, written and oral
• Flexibility and ability to demonstrate initiative
• Proven proficiency in Microsoft applications, including advanced PowerPoint, Excel, Word
• Experienced in the use of Graphics applications and Digital Marketing Tools a must
• Experience using graphics programs including InDesign and Quark preferred
• Manages creative development and implementation of marketing campaigns working closely with VP of Marketing to develop messaging, themes and tangible product selling hooks for each product release as well as for seasonal and thematic campaigns.Directs development of media and sales assets working with in-house and external designers to meet communications goals of marketing plans while communicating strategic directives and coordinating overall campaign details
• Creates implementation and tracking schedules for all assigned marketing campaigns ensuring all stakeolders are aware of planned efforts, due dates and responsibilities
• Manages vendor quote requests, expense projections and budget development for assigned campaigns
• Develops and manages relationships with vendor and freelance partners
• Works alongside editorial teams to create product descriptions for use in populating catalogs, sales sheets and other product-specific collateral materials, focusing on consumer needs-based messaging
• Manages online and social media assets including content development
• Executes media buys with VP of Marketing input and approval
• Manages trade show and conference planning and materials development including design details
• Tracks marketing campaign results and generates data reporting for measuring effectiveness and ROI
• Manage the M&P budget, establishing title budget parameters, tracking budget spends by verifying POs and spend are aligned, participating in monthly budget reviews and reporting to Bible Group leadership
• 5-7 years experience within a marketing-related, sales-driven industry preferably publishing, bookselling or other retail experience or consumer goods background; relevant and recent experience with social media; experience supervising design, fulfillment and trade show vendors
• Extremely detail oriented and experienced in multi-tasking in the coordination of all aspects of marketing campaigns; knowledge of Christian retail market; a passion for the mission of Thomas Nelson Inc; proficient with MSOffice and MAC applications, especially PowerPoint
• 4 year degree in marketing communications, advertising, design or marketing-related field
• Create strategy and manage relationship, communication, and training of Customer Experience Group and Digital Success Team members to ensure cross-functional groups are equipped with latest information on products and services
• Be aware of initiatives taking place at the school or state level and build contacts to help influence and partner in those initiatives
• Prepare, execute, and evaluate marketing and business development plans for portfolio
• Lead technology focused product presentations for customers, as well as at national, regional and district sales meetings and conferences
• Partner with Create Team compelling content to differentiate programs and drive demand for digital products
• 2+ years driving digital marketing campaigns
• Strategic thinker who can collaborate with a diverse set of stakeholders and a proven ability to influence cross-functional teams and external partners
• Proven success in driving and tracking conversions from print based products to 100% digital activation
• Deep knowledge of all digital marketing tools and models for email service providers and social media platforms
• Strong social media skills with an established online presence
• Ability to make decisions and recommendations based on Analytics
• Team player who enjoys a collaborative and communicative environment
• Strong awareness of the challenges being faced in Higher Education and the role technology can play in improving retention and results
• Excellent interpersonal and communication skills, verbal and written, with demonstrable customer focus
• Develop and execute marketing plans for various venues in and throughout San Diego County
• Engage in active dialogue with agents and artist management to secure marketing approvals
• On-site event day show coverage, as required by VP, Marketing and/or Sr. Marketing Director
• Work as a part of a collaborative team made up of personnel in booking, marketing, ticketing, sponsorship, operations and production
• Forge and maintain relationships with area promotions directors, sales representatives, and various media personnel
• Additional database, digital marketing and social marketing as needed for shows and required by VP, Marketing and/or Sr. Marketing Director
• Min 3-5 years of Manager level or above experience in the field of music marketing
• Bachelor’s degree in Marketing or related entertainment industry or equivalent relevant experience
• Working knowledge of music, the music industry, audiences for varying artists, and potential markets for artists. Passion for music is essential
• Strong digital and social media knowledge and able to execute such knowledge
• Experience with media buying in major markets
• Strong writing and interpersonal communication skills
• Familiarity with the local media markets a plus
• Knowledge of Microsoft Word/Excel/Office and the Internet required
• Strategic thinking; creativity and strong attention to detail required
• Ability to juggle multiple priorities and to work in an environment that is constantly changing

Sponsorship Marketing Manager Resume Examples & Samples

• Support the Account Management and Ticketmaster/Ticketmaster Resale teams by formulating innovative, fan-centric media activation plans that help grow business and optimize ROI
• Work collaboratively with cross-functional teams to ensure programs are delivered on time and on budget
• Negotiate and build out solid traditional and digital media plans based on data, optimization and engaging creative that increase awareness and drive traffic online
• Deliver specific sales targets related to the orders generated through Ticketmaster and partner assets
• Forecast, track and measure performance of media plans
• Develop insights and recommendations that allow the company to secure the right asset, at the right time with the right message
• Work with in-house design, marketing and legal teams to develop promotional material within adherence to brand specification
• Be intimately familiar the Miami area and other outlying markets
• Be familiar with live event marketing including theatrical and family entertainment
• Prepare and execute unique, comprehensive marketing and promotional campaigns for Live Nation concerts within designated territory
• Coordinate with other team members to create, develop, and implement new online marketing & social media strategies including the distribution of targeted e-cards, weekly newsletters to the Live Nation database & social media engagement/content management
• Work with the venues to create brand awareness and marketing opportunities
• Create, monitor and adjust advertising budgets as needed
• Work with other team members to coordinate effective promotions and take advantage of related promotional inventory
• Buy media including, but not limited to, radio, TV, print, outdoor and online
• Work closely with the VP of Marketing (NAC) in cross-promoting relevant events
• Coordinate street team and grass roots marketing efforts with local market contacts
• Craft, distribute and track press releases to media outlets
• Work closely with the team to create and implement ticketing promotions and programs
• Assist in the development and fulfillment of sponsorship programs
• Coordinate pre-show/day of show press with independent publicists and managers for Live Nation concerts
• Coordinate with other team members to create, develop, and implement additional content for dark nights including but not limited to local live showcases, club nights, dance nights and regional showcases
• Experience in entertainment industry marketing, show marketing a plus
• Excellent communication skills, including verbal and written
• Ability to trouble shoot and problem solve independently
• Ability to work in a team situation
• Some graphic design experience helpful
• Conceive and execute the marketing campaigns of eight to twelve hardcovers, paperbacks originals, paperback reprints and ebooks each season
• Communicate directly with editors, authors, agents, talent managers and cross-promotional partners about campaigns – from presentation through execution
• Work closely with the Director of Marketing to maintain and increase Dey Street Books online presence through various social media channels and direct to consumer email lists
• Secure title specific, as well as imprint-wide, cross promotional partnerships with third party brands and companies
• Oversee and execute seasonal departmental activity, including catalog, galleys orders, sales requests and more
• Must possess college degree or equivalent work experience
• Must have at least 3-4 years of consumer marketing experience in book publishing or media with relatable marketing experience
• Strong interest in and knowledge of pop culture
• Experience using social media (such as Instagram, Facebook and Twitter) as a marketing and sales tool
• Experience marketing ebooks to consumers and a knowledge of ebook devices and retail channels
• Directs the development of creative strategies to ensure consistent overall branding message – from public relations, promotions, events and tradeshows to national advertising, social media platforms and outreach
• Oversees production of all photo shoots
• Manages the day-to-day aspect of the marketing team’s revolving projects, including point-of-sale materials, visual merchandising, trade show booth collateral and promotions
• Works with our internal corporate marketing team, as well as the VP of Marketing, to contribute to and help drive the development of the brands
• Maintain direct, hands-on responsibility for the execution of day-to-day marketing department activities relating to Laundry by Shelli Segal, C&C California and Rafaella
• Assists with amending, revising or developing brand strategies in response to feedback from the creative team and corporate direction
• Reviews trends, research, consumer surveys and other relevant data to help formulate and inform creative approach
• Works hand in hand with production vendors on set/in the field and ensures proper follow through to meet expectations
• Attends and/or directs all pre and post production photo editing sessions and ensures images, catalogs and other creative collateral meet brand needs
• Ability to work in a fast-paced department and manage multiple projects simultaneously
• Ability to develop innovative creative work that’s in line with brand strategy
• Attention to detail in writing and editing for PR as well as on set for campaign shoots
• Strong conceptual and problem solving skills
• Enthusiastic, collaborative and open to other people’s ideas
• Highly organized with keen attention to detail
• Possesses a strong sense of urgency
• Strong follow-through and excellent time-management skills
• Ability to identify opportunities to increase efficiencies and productivity through better processes
• Excellent communication skills and ability to communicate strategies to relevant departments
• Base knowledge of retail marketing/merchandising
• Ability work with retailers to effectively communicate brand message and increase brand exposure at retail level
• Keen eye for identifying opportunities to expand brand awareness through multiple media and distribution channels
• Develop, maintain, update and execute marketing plan and calendar for all activity supporting Joe Fresh New York
• Identify new partnerships for cross promotion, grass-root activations and in-store events to drive topline sales and build brand awareness
• Responsible for overseeing monthly Joe Fresh signage programs. This includes overseeing the content gathering, confirming receipt of product samples for photography, working with creative team, managing the review and approval process with category teams and the printing and distribution to stores
• Identify new opportunities for US database growth in-store and through strategic partnerships
• Assist in the development and management of a detailed CRM strategy and program to help drive repeat sales and consumer insight
• Partner with Merchandising and Operations teams, to provide regular communication of sales promotion activity and execution details and directions to internal stakeholders
• Assist with the briefing and development of US Digital/Ecommerce and weekly Eblasts
• Provide creative support or asset development support for Social Media activations
• Responsible for creating Purchase Orders and managing all invoicing, for all marketing programs, on an ongoing basis, ensuring payments are being processed in a timely manner
• Work collaboratively and seamlessly with the Toronto marketing team
• Monitor all competitive communication activities and recommend appropriate responses
• Manage within established program budgets and approval processes
• Develop marketing and sales support plans, including implementation of regional and corporate market development strategies
• Oversee the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in design and production of all aspects of digital marketing
• Manage the development and execution of local marketing campaigns to ensure brand messages are consistently built across multiple channels meeting revenue volume goals and brand perception objectives
• Managing relationships with local market employee engagement, communication, external community partners and special events/sponsorships
• Senior leadership level experience with a track record in building and managing a highly effective team
• Demonstrated responsibility and accountability for delivering significant revenue in a competitive business-to-business environment
• Excellent organizational, written and verbal communication skills
• Ability to build and direct a sales support organization and the ability to gain and maintain a deep understanding of the markets and associated industry trends
• Lead effective collaboration with editorial and CSS teams to develop and implement targeted consumer marketing campaigns that leverage content plans and sequence with direct response sales and retention programs
• Negotiation skills and Demonstrated ability to work effectively in a matrixed organization with local and remote stakeholders
• Minimum 5-7 years of relevant work experience in marketing/direct marketing and /or retail store operations
• Experience in email marketing (in particular, credit card or loyalty marketing) preferred
• Exposure working with or in a customer-facing field or operational environment
• Must have the maturity and presence to partner and present to senior leadership. Strong oral and written communications skills are critical
• Strong analytical and problem solving skills required
• Experienced in prioritizing and performing multiple tasks simultaneously
• Strong project management and organizational skills, with ability to work autonomously and as part of a team
• Organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners
• Comfort in working with creative team and creative development process
• Proficient with MS Office, especially Excel and Powerpoint
• Bachelor's degree required. Masters is a plus
• 5+ years of relevant marketing or marketing-related experience, preferably in the cosmetics/fragrance business (in a similar or related industry)
• Willingness to travel up to 25% of the time
• Fully bilingual,English & Spanish (Read, Write, and Speak) required. Portuguese a plus
• Strong Computer skills in Microsoft Word, Excel, PowerPoint (Office & MAC). Illustrator and Photoshop experience preferred
• Digital- Social Media experience preferred
• Good communication and human relations skills
• Ability to identify critical concerns and prioritize; problem-solving abilities
• Creative/innovative thinking
• Excellent team player and interpersonal skills; the ability to interact with all levels within an organization
• Interest in learning and the ability to integrate information to identify the implications of macro trends for the business
• Open-minded and adapts to change. Actively elicits different points of view and understands different perspectives
• Participate in creating and developing appropriate events and activities in our outlet stores to create consumer excitement and bring customers into our outlet stores
• Work closely with Customer Service and Store Management
• Research and understand the consumer demographics of outlet shoppers and determine how best to market to them
• Develop promotional calendars for in-store outlet events
• Work with on-hand warehouse and store inventory to determine excess inventory for use in events
• Facilitate and action all event collateral, including its development and shipment to stores; also including posters for light boxes, counter cards and other promotional material for each event
• Develop training materials for each event when necessary
• Track and analyze results of all events
• Determine special sale pricing to increase select product sell-through
• Work closely with PALC Management to ensure the timely movement of event inventory
• Interact with outlet Marketing Management to determine how we can leverage their activities to drive traffic to our stores
• Test and try new activities to determine what works and what doesn't work to help drive and increase sales
• Minimum five years’ experience – Field Sales and Marketing a plus
• Position requires a flexible, independent, well-organized individual with superior written and verbal communication skills
• Candidate must demonstrate strong interpersonal skills for collaborative team environment
• Candidate must be a detail-oriented, self-starter and a team player
• Candidate should also demonstrate the ability to handle multiple projects in a fast-paced environment
• Strong computer skills required, especially in Excel, Word and PowerPoint
• Ensure the Pacific brand/s image is aligned with the global strategy and reflects at the same time the individual market needs. Underpin global objectives such as #1 Driver
• Extend global market initiatives and campaigns to our market and ensure translation into cost efficient media plans and implementation across all appropriate communication channels and tools
• Set goals and manage agency agreements where appropriate to ensure the most effective ROI
• Develop market-specific initiatives, events, activations etc. that excite the consumer and fully develops brand awareness and relevant sell through
• Develop relationships and work closely with our retail partners to deliver initiatives to grow brand awareness, sell through and ultimately drive market share/share of buy increases
• Leverage the full range of brand assets for example Tour assets from Sports Marketing
• Develop a strategy to increase and improve the quality of the in-store proposition of our brands
• Manage the budgeting process and the MWB spending. Constantly analyze effectiveness of spend by tracking ROI for key projects
• Lead and coach the Digital Marketing Executive
• Work effectively with the MD & Sales Manager to deliver promotional programs to help drive sell through with constant awareness of effect on all stakeholders, i.e. retailers and consumers
• Establish and manage an effective communication strategy with our retails partners
• Manager with strong interpersonal, influencing skills (e.g. relationship management, facilitation) and broad marketing knowledge and experience
• Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
• Minimum of 3 years of experience in all marketing disciplines
• Minimum of 2 years leadership experience
• Industry experience or an in depth knowledge of the golf industry required
• IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced

Vans Apparel Marketing Manager Resume Examples & Samples

• Develops multifaceted campaigns by season that promote hero stories across all marketing mediums available and within budgetary parameters
• Collaborates with product peers on design and development input
• Measures return on investment of all marketing projects and is in continuous communication with category peers across all Vans divisions
• Works closely with Sales, Vans Retail and Vans.com E-commerce teams to drive campaign placement and sell through and support key partners
• Represents category goals and objectives to athlete and lifestyle managers, identifying and organizing relevant resources to achieve project objectives
• Leads go-to-market strategy and planning for global adoption
• Partners with brand design team on seasonal photoshoot planning and execution for campaign assets
• Partner with action sports footwear teams and product teams on athlete head-to-toe strategies
• Years of Related Professional Experience: 5+
• Bachelor’s Degree - or equivalent from a four-year college - or 5+ years related experience and/or training - or equivalent combination of education and experience Action sports industry participation/experience helpful
• Proficient computer skills, Photoshop, Microsoft Office
• Detail oriented and able to multi task
• Ability to work/communicate with all levels of the organization
• Develops collaborative and diverse relationships
• Ability to work independently with minimal supervision and acquire new
• 4-5 years marketing, event planning/execution experience required
• Detail oriented with strong organizational skills & excellent follow through
• Ability to multi-task & prioritize
• Proficient in Word, Excel and other Microsoft Office applications
• Excellent verbal and written communication skills
• Creative copy writing skills
• Excellent graphic design skills: Adobe Illustrator, Photoshop & InDesign
• College degree or equivalent experience
• Ability to attend various corporate promotions and events (including air travel), shop for collateral items
• May require walking in downtown area and/or car to attend events
• Ability to assist in the packing and sending of promotional materials, lifting boxes weighing up to 20lbs

Marketing Manager, Math Resume Examples & Samples

• Plan and execute measurable marketing campaigns to drive lead generation, customer acquisition, and retention
• Develop marketing & sales tools to support annual revenue goals
• Manage national and regional events
• 3 years of marketing or education experience
• Proven knowledge of Sales Force
• Expertise in the K-12 mathematics education market
• Strategic, analytical marketer with a passion for the customer
• Experience championing new ideas and marketing programs

Marketing Manager, ELA Resume Examples & Samples

• Analyze sales data and trends to develop targeted, regional marketing and promotional campaigns
• Deliver persuasive, customer-focused sales presentations
• Manage and execute social media plan
• Maintain strong, ongoing channels of communication with Sales, Product Marketing, Product Management, Editorial, and other internal departments
• Provide feedback to product management with respect to product needs, competitive information and other data to inform product plans and roadmaps
• 3+ years of marketing or education experience
• Proven experience with competitive analysis
• Proficiency using Sales Force
• Proven written and verbal communication skills
• Ability to travel 30-40% of the time
• Expertise in the K-12 ELA market
• Outstanding problem solving skills with demonstrated success managing projects of varying size, complexity and length in a fast-paced environment
• Outstanding communication skills, including the ability to summarize key points & implications

Marketing Manager, UPI China Resume Examples & Samples

• Initiates and executes all aspects of marketing - corporate promotions, publicity, in-theatre, digital, and media buys
• Assumes the role of the marketing resource for UPIP’s Chinese-language films including the creation of content, publicity and creative marketing materials for all international releases
• Substantive experience within theatrical market in China an advantage. Agency background desirable
• Knowledge of the Chinese theatrical market and landscape preferred
• Experience of supporting and driving successful territory-wide marketing campaigns
• Demonstrable experience in the production and presentation of key analysis, data and metrics
• Experience in supporting and working closely with a senior management team
• Able to work to deadlines coupled with experience of working within a dynamic and fast-paced demanding environment
• Strong budget management skills
• Able to work effectively in a complex, matrixed multinational organisation
• Marketing lead in the development and execution of integrated marketing campaigns including creative and media
• Optimizing partner channel activities to maximize exposure to the partners’ loyal customers
• Driving growth and engagement to the portfolio through acquisition and client management initiatives
• Work with integrated team and agencies to effectively leverage and drive partnership goals
• Budget Control management for each strategic partner
• Participation in Joint Product & Marketing meetings to manage day to day aspects of the relationship and make key decisions
• Manage partner status meetings and a key contributor to quarterly business reviews
• Key contact for day to day partner marketing needs – creative approvals etc
• Develop deep understanding for the partners’ categories to drive added value, insights and relevant marketing solutions
• Monthly campaign reporting and measurement analysis
• Ensure compliance with brand standards and legal requirements
• Legal Liaison and subject matter expert across cross functional teams
• Proven marketing experience
• Ability to strategize, develop, and execute successful integrated marketing campaigns
• Ability to challenge status quo, think outside the box and follow through
• Excellent project management and organizational skills. Strong ability to work in a collaborative, supportive way
• Advanced Microsoft Office skills (Outlook, Word, Excel and PowerPoint) and Adobe Acrobat
• Strong collaboration and relationship management skills including the ability to influence and present a compelling point of view
• Strong analytical skills. Successful candidate will have the ability to analyze campaign results to spot actionable opportunities and build strategies
• Financial experience in managing budgets
• Ability to leverage consumer insights and translate those into high-impact marketing activity
• Excellent communication and writing skills. Comfortable liaising with internal and external partners, as well as an external agency
• Ability to prioritize, multi-task, trouble shoot and perform in a deadline-oriented environment
• Ensure the handling all publicity requests including press releases, solicited stories for upcoming events, day of show photo/media requests
• Direct the maintenance and updates of press and contact lists (radio, television, print, web)
• Ensure the compiling and sending of press releases, publicity materials and photos to writers, editors and other promoter partners as directed
• Direct the distribution of spots to both radio and television stations
• Direct the in house graphics department on print ads, flyers, postcards and posters for upcoming shows
• Ensure the arrangement of artist/media interviews; phone-ins, remotes, in-studio, etc
• Develop creative marketing/promotional plans with outside agents and managers
• Implement creative marketing/promotional plans with local media including the negotiation of rates and the implementation of paid/trade advertising schedules
• Assist the Sponsorship Department with year round maintenance and end of year recaps for each show and series as assigned
• Direct show and non-show related marketing projects and initiatives
• Direct the creation of high impact promotions and strong consumer awareness for various events with a focus on non- paid media which results in driving ticket sales
• Build strong relationships with record labels, publicity firms, artist management, internal employees and management and other industry stake holders

Marketing Manager, BMO Wealth Management Resume Examples & Samples

• Bachelor’s degree in business, marketing or related field experience in marketing including communications, digital and traditional media, sales and acquisition campaigns
• Sound knowledge of investment products and competitive environment
• Analytical marketer with comfort looking at data to optimise campaigns and report on results
• Ability to analyze campaigns and LOB effectiveness
• Excellent relationship management skills, including communication (written & verbal) and interpersonal skills
• Self-motivated, strong work ethic and results-oriented
• Ownership of brand social media presence, including content planning and review, measurement of channel KPIs, and process management
• Project management of specific touchpoint communications to existing cardmembers across traditional and digital channels
• Cross-team support on priority projects as needed
• Partner with Portfolio Analytics team to improve tracking and measurement of program performance and portfolio health
• Ownership of Sapphire Marketing Claims and Procedures
• Financial tracking and invoice management
• Bachelor's Degree required, MBA preferred
• 5 years marketing experience. Digital and social marketing strategy, project management experience, and/or Affluent consumer marketing a plus
• Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
• Experience either working for or with agencies
• Ability to succeed in a fast paced, fluid environment with tight deadlines
• Good sense of humor, positive attitude and ability to be flexible
• Strong communication, interpersonal skills and leadership potential
• Proven ability to lead and function effectively in a matrix organization
• Driving campaign execution from strategic planning to implementation through all functional marketing areas as well as internal & external agencies
• Lead the invitation, engagement and follow-up strategies for face to face and virtual client interactions including live events, virtual events and webinars
• Evaluating external awareness and thought leadership opportunities that aid in promotion of the Bloomberg Professional service brand as well as the specific businesses they support
• Coordinating email marketing programs from contact strategy to production to deployment that support out lead generation and nurturing efforts
• Executing targeted on-terminal marketing strategies to engage our user base around specific products and services that align to the businesses they support
• Establishing relationships with the various business teams including product, sales and R&D
• Gaining knowledge of the Core Terminal product that will ultimately help in the development of marketing programs that provide significant value to the business
• 7 years of relevant marketing experience, most preferably in a Marketing, Integrated Marketing Communications, agency or consulting environment in an account management or a similar role. Experience in Financial Services is also highly preferred
• Track record of success in working in and influencing a fast-paced, fast-growing global
• Develop marketing and promotional plans for events in Scranton, State College, Hershey, Philadelphia, Atlantic City and the surrounding area including radio, television, print, outdoor, grassroots and online marketing efforts
• Execute promotional efforts on site at Live Nation events
• Manage marketing budget of $1,500,000 for assigned shows
• Maintain relationships with area promotions directors, sales representatives, and various media personnel
• Min 1-3 years of Manager level or better experience in the field of music marketing
• Strong familiarity with the local media markets

GTM Marketing Manager Resume Examples & Samples

• Partner with Head of Activation in the development of specific GTM marketing strategies, activities and tools
• Develop the brief for brand and seasonal marketing tools
• Drive and improve upon current GTM tools to enhance sell-in opportunities (ref: Virtual Showroom, Marvin)
• Drive the development for all sell in tools (retail, events, promotions etc.) for markets to initiate
• Guide the markets to ensure proper implementation of brand and category specific marketing strategies and tools
• Monitor rollout and execution of marketing at market level
• Identify opportunities in all key markets and initiate action
• Work cross functionally with product and marketing teams to organize and prepare seasonal plans for execution at retail (owned & wholesale)
• Work directly with the product team to create clear briefs for submission to the marketing concepts team to enhance copy needs as well as product features and benefits
• Self-motivated Team Player: Able to manage projects on a granular level and accomplish all deliverables in a timely manner, independently
• Analytical Skills: Able to assimilate a combination of qualitative and quantitative information to develop cohesive and focused output as it relates to the development of asset management
• Project Management Skills: Able to manage both high and detail level tasks across multiple concurrent projects both internally & externally across multiple work streams
• Superb Communication Skills: Able to articulate brand messaging upon the intended target audience, and continuously refine the “voice of the brand”
• Strong Attention to Detail; Is extremely process oriented and creative while able to adapt to changing environments

Credit Cards Marketing Manager Resume Examples & Samples

• 5+ years Marketing or Product management experience including multiple years in a fast growing environment
• Demonstrated results in building market share, product awareness, product launch and profit contribution
• Very strong interpersonal, influential and communication skills
• Highly structured, analytical and strategic thinker
• Customer focus – intensely about insights and customer experience
• Goals and performance standards setting for self and subordinates
• Ability to lead cross function projects Ability to influence peers in different geographies to adapt and adopt
• 5+ years Marketing or Product management
• Ensuring cost efficiency of all marketing activity and meeting budget forecast
• Developing and driving strategic and impactful marketing activity based on specific industry issues
• Liaison with business development and media relations
• Strong influencing skills at a senior level
• Excellent project management, logistics and analytical skills
• Understanding of marketing discipline and EY’s business
• Implement short and long-term domestic and international marketing plans for individual titles across WWE platforms (including Live Events, TV, Digital, Social)
• Help to create and execute marketing strategies that increase demand for and engage with consumers about the WWE Studios brand
• Liaise with marketing departments at distribution partners to ensure external and WWE specific campaigns align
• Assist in defining creative, PR, and promotional strategies for individual titles
• Manage production and gallery photography for titles on an as needed basis
• Handle talent appearances for film promotions on an as needed basis
• Develop and maintain relationships with key WWE departments to ensure every film takes advantage of all WWE promotional opportunities
• Plan and implement Studios & film related promotions at WWE and Film Industry events (e.g. WrestleMania, SummerSlam, ComicCon)
• 4+ years of marketing experience, including experience in the Film industry
• Able to write, develop, and execute successful marketing strategies and functional plans
• Experience in film or similar product marketing
• Experience in social media marketing
• Excellent relationship building and interpersonal skills
• Excellent communication skills (verbal, written, and presentation)
• Strong MS Office skills, particularly PowerPoint
• Willing and able to travel as needed (approximately 10%)
• Knowledge of WWE product a plus
• Bachelor degree in Marketing, Film, or related field of study
• Develop, pitch and implement third party promotional (non-cash) partnership programs to create added exposure for events and to enhance ticket sales
• Generate leads, negotiate agreements and activate trades to reduce departmental spending and to help offset budgeted line items
• Activate on-site sponsorship and program details for (local or national) initiatives assigned by internal Arena departments, AEG corporate, concessionaire, and/or event promoters
• Assist Director of Marketing with activation of internal and external venue communications initiatives
• Update social media tools (i.e.: Facebook and Twitter) and serve as member of Arena social media committee
• Assist with content updates on Arena’s website
• Manage email marketing
• Utilize power point, Photoshop and other graphic design tools to create promotional pieces for activation on partnerships as well as other venue projects
• Conduct online research and solicitation of new promotional, trade and paid partners
• Initiate, develop and maintain relationships with national and local partners
• Assist with Sponsor fulfillment and activation
• Update venue assets
• Ability to work flexible schedule including evenings, weekends and holidays
• Manage other marketing projects as assigned by Director of Marketing and/or Sr. Director of Marketing and Event Services
• Be passionate about success and teamwork
• Have a great work ethic and attitude
• Highly organized with good coordinating and project management skills
• Able to meet tight deadlines and work effectively in a high pressure environment
• Must be able to work evenings, weekends and holidays, as required
• Four-year degree required; Marketing or Communications degree preferred OR equivalent combination of education and experience
• 2-3 years marketing and/or public relations experience
• Sponsorship Sales/Relationship Building experience preferred. Live event or sports industry experience preferred
• Creative thinking, strong initiative, and verbal presentation skills
• Self-starter, strong organizational skills, ability to prioritize and meet deadlines
• Proficient in power point, word, excel, Photoshop, illustrator, and web research strategies
• Proficient in social platforms such as Facebook, Twitter, Google +, Instagram, YouTube and Pintrest
• Candidate must have knowledge of Contemporary, Alternative, Pop, Country and Urban music
• Candidate must have ability to architect, negotiate & execute promotional partnerships
• Candidate must be simultaneously creative and analytical
• Candidate must have strong written and oral communication skills
• Candidate must be highly organized and focused
• Candidate must be self-motivated with the ability to work in a fast-paced environment
• Candidate must be creative, detail-oriented with an outgoing personality
• Candidate must have strong ability to work on multiple projects under challenging time constraints with discretion and integrity
• Candidate must have the ability to work with many personality types internally and externally
• Candidate must be able to effectively manage, nurture and train Jr. Marketers/Coordinators/Interns
• Candidate must be available the entire month of April for in office and/or on-site festival needs
• Candidate will be knowledgeable about marketing initiatives and strategies
• Candidate will be internet/social media savvy
• Candidate will be passionate about music
• Ability to use Photoshop a plus
• Live Entertainment experience
• Strong computer skills including Microsoft Outlook, Word & Excel
• 5-7 years’ experience in Entertainment Marketing
• Partner with regional marketing manager to field, review and analyze all event promotions, partnerships and/or sponsorship opportunities
• Partner with Nordstrom corporate social media team to support events, sales promotion, and customer service through active management of Nordstrom Puerto Rico social channels
• Develop Nordstrom Puerto Rico social team comprised of department representatives
• Develop and maintain local social influencer program of relevant bloggers and influencers in Puerto Rico
• Manage the planning and execution of major store events and promotions while training store teams to put on smaller turn-key events and promotions following Nordstrom brand standards
• Represent Nordstrom at community events to network and maintain an understanding of the competitive landscape
• Act as the fashion public relations contact for Puerto Rico—serving as a company spokesperson, managing fashion and event media coverage and fielding media inquiries
• Create and manage the social media presence for the store
• Ensure that all event budgets are met
• Bilingual in English and Spanish required (reading, writing and speaking)
• Have a high school diploma, or equivalent, preferred
• Understanding of cross-channel marketing concepts
• Event related experience preferred
• Analyze business needs and develop effective action plans
• Proficiency in MS Word, Excel and PowerPoint and Oracle Financials
• Strong attention to detail
• Ability to manage competing priorities in a fast-paced environment
• Proven ability to develop relationships with various business partners
• Ability to work independently while supporting a team environment
• Ability to work a flexible scheduled based on department and store needs

Marketing Manager, Cnbc Primetime Resume Examples & Samples

• Develop and Manage consumer marketing campaigns for individual primetime shows, including the execution of all internal and external elements (TV, radio, print, digital, and out-of-home)
• Act as liaison between marketing, on-air graphics, and digital graphics teams to develop comprehensive cross-platform marketing materials
• Assist in the strategy and creative execution of social media and web elements, partnering with both the Primetime Website Director and Primetime Director of Social Media
• Manage and Support the external marketing efforts of the Ad Sales and Affiliate Marketing groups
• Attend on-site marketing events as needed in support of consumer marketing initiatives
• Support VP of Primetime Marketing with all marketing efforts
• College or University Degree
• Minimum of 5 years marketing experience, preferably in the media entertainment space
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
• Ability to multi-task and prioritize projects
• Must be a team player, self-motivated and able to perform tasks accurately and in a timely fashion while working in a fast-paced environment

Marketing Manager, Skycastle Resume Examples & Samples

• Create Innovative Sales Marketing Campaigns For Advertisers That Generate Incremental Revenue for NBC
• Develop integrated sales marketing solutions utilizing the platforms, (TV, OOH, Digital, Mobile, Social, etc.,) properties, (Prime, Sports, Specials, Local Programming, etc.) and resources of the NBC Owned Television Stations
• Create, present and pitch innovative and effective sales marketing proposals that deliver measurable results
• Ability to ascertain client needs and apply to NBC platforms
• Execute a wide variety of details that involve the creation and execution of your marketing plans
• Track your campaigns, review performance analysis reports, and make recommendations for corrective modifications
• Must monitor and measure a campaign’s Return on Investment (ROI)
• Ensure over-delivery on campaign results to extent possible, resulting in delighted clients and renewals
• Create Communication Materials and Manage Communication Tools
• Assist in the creation of new presentation templates, case study/recap decks, capabilities presentations, and sales materials for different properties, events, and platforms. Ensure these materials are current, accurate, thorough and free of errors at all times
• Assist with updating and maintaining the B2B website for NBC OTS, as well as the internal sales portal, ClearSlide library and presentation archives. (Training on admin tools provided.)
• Assist with the communication and distribution of sales marketing materials via email and periodic newsletters
• Proactively identify new sales opportunities and develop marketing materials for those ideas with guidance from your supervisor
• Proactively analyze business and capitalize on industry/consumer trends, new technology, and promotional opportunities
• Strong written and verbal presentation skills are essential in communicating marketing concepts that sell and generate revenue
• Create advertiser category solutions and presentations
• Maintain open lines of communication with all organizations
• A bachelor’s degree is required, preferably in business, advertising or marketing
• Minimum of 3 years of traditional and digital media/marketing experience is required, preferably within a media company or agency
• Must possess strong communication skills and a sound understanding of television advertising/marketing
• Understanding of the latest digital technologies and how to apply them to advertiser solutions a plus
• Must have an understanding of the role of social media and mobile applications in marketing campaigns
• Must be proficient in the programs of Office 2010 (Word, Excel, PPT)
• Experience creating engaging PowerPoint presentations, including ideation, copywriting and PPT design, is required
• Familiarity with both Quantitative and Qualitative research tools (Scarborough, Simmons, Nielsen) required – along with the ability to derive insights and craft sales stories based on relevant data
• Proficiency with graphics program such as Photoshop or Fireworks helpful - use of programs will be required as part of the job
• Excellent project management skills required. Must have the ability to manage multiple priorities in a fast-paced environment
• Experience managing multiple vendors and business partners
• Ability to operate under pressure and meet tight deadlines. Nights /weekend work is sometimes required
• Be self-motivated, confident, energetic, and creative. Highly innovative with positive energy
• Knowledge of the Hispanic marketplace and proficiency in Spanish a strong plus (speak, read & write)
• Knowledge of sports a plus
• This position is based Los Angeles. Must be willing to work at the office in Universal City, CA
• Highly skilled (as evidenced by academic credentials and minimum of 7 years professional experience) in SQL programing and relational databases
• Knowledgeable in direct marketing tactics and testing methodology
• Demonstrated experience in project management and leadership
• Ability to effectively communicate to senior management and articulate technical terms in non-technical language
• Minimum 10 years experience in the Financial Services, Retail or Consumer Products industries
• Minimum 8 years experience in project management

Ishares Marketing Manager Switzerland Resume Examples & Samples

• All business marketing functions, e-marketing and digital, creative services, events, media buying and advertising, as well as all regional marketing teams under the Global Chief Marketing Officer (CMO)
• All internal and external communications, media relations and public relations efforts of BlackRock under the Head of Global Corporate Communications (GCC)
• Business management, analytics and research functions for the GMC organisation under the Global Chief Operating Officer (COO)
• All brand initiatives and strategic messaging under the Head of Global Brand and the Head of Strategic Messaging
• Work closely and effectively with the pan-European marketing team, maintaining local agency relationships and liaison with key stakeholders within BlackRock’s iShares business (sales, product, compliance)
• Develop marketing objectives and strategy in line with the iShares local, EMEA and Global businesses objectives and goals
• Set, manage and report on the Switzerland iShares marketing budget
• Develop and implement the marketing and communications programme to effectively target key segments, including the coordination and execution of activities across the full range of marketing disciplines - advertising, direct marketing, events, e-business, sponsorship, literature and coordinating with the PR team
• Develop co-marketing programmes with key clients, including websites, events, campaigns, PR, training etc
• Adapt marketing campaigns and collateral developed by the central London marketing teams so they are relevant in the local market (including translation and local copy changes)
• Take ownership of the Swiss iShares Institutional and Retail websites. Content management (working in partnership with Digital Marketing) to ensure sites are topical, relevant to local markets, up to date and in line with global institutional we strategy and messaging
• Responsible for defining the local event strategy and content for all sponsored events, partnership events, seminars as well as iShares’ proprietary event activity, working closely with the regional Event team on event logistics and organisation
• Assume responsibility for the quality of marketing executions for Switzerland
• Develop a full understanding of the Switzerland investment market in order to ensure successful positioning and marketing of BlackRock products
• Develop a deep knowledge of products, pan European marketing strategies and distribution channels
• Interaction with senior stakeholders within the business, agency partners and compliance to manage projects from end-to-end
• Coordinate activities and ideas with marketing colleagues in other countries or on Pan-European level, particularly with marketing colleagues from countries with same language requirements
• Contribute to the wider Pan European marketing agenda and manage specific projects on a Pan-European basis
• Liaison with the two other business channels of Retail and Institutional, particularly in Marketing, media-coordination, sponsorships, events and CRM
• Report on efficiency and effectiveness of the marketing programme
• Fluency in German (native) and English (excellent spoken and written). French and/or Italian are a plus
• Proven experience working in the Switzerland financial services market, asset management experience preferred but not essential
• Extensive experience working in the marketing discipline (at least 5 years); financial services or asset management a plus
• Strong investment knowledge and understanding of products
• Strategic and creative thinker with attention to detail and delivery focus
• Project management skills, including an ability to move projects forward in a complex environment
• Ability to integrate input from multiple stakeholders while maintaining project schedules
• Ability to liaise with management on all levels to drive and communicate strategy
• Ability to work effectively in a team environment – adaptable, reliable with a strong ‘can do attitude&#8217
• Have a strong attention to detail and be able to multitask
• Able to operate in a fast-paced environment with flexibility in regards to changes in strategy and project plans
• A proven track record of professional and personal achievement
• Marketing degree / qualification
• Previous experience in a TV marketing/media environment essential
• Previous commercial experience and budget management is essential
• Proven experience of managing acting talent essential
• Proven experience of handling and leading MIP/Events is desirable
• Experience of brand management is desirable
• Degree level or proven relevant work experience is desirable
• Proven Creative product knowledge, commercial understanding and business acumen are essential
• Demonstrable strategic skills and the ability to identify opportunities to maximise value are essential
• Excellent proven interpersonal skills and a passion for the television industry is essential
• Superior demonstrable senior stakeholder management skills with evidence of successful relationship building experience
• Proactively looks for new opportunities
• Takes risks and manages them intelligently
• Facilitates the exchange of ideas and creation of new ones
• Transfers ideas and successes across boundaries
• Challenges the status quo
• Conceives creative ideas to solve problems or meet objectives
• 5+ years of related project management and client management experience
• Mastery of business processes and procedures
• Project management tools and software
• Business applications and workflow
• Customer analytics in a sophisticated high volume analytic setting
• Planning & budgeting
• Independent worker with strong communication and relationship skills
• College degree, advanced degree or equivalent experience preferred
• Initiation / Coordination/ Implementation / Design of strategic / tactical campaigns for Brazil and management of the day-to-day activities around web, email, digital
• Understanding of local requirements to tailor local solutions to satisfy local needs in order to differentiate ourselves from other competitors
• Partner on and assist in directing PR and Advertising initiatives for Brazil
• Coordinate the editing of documents for use in Brazil (customization of documents with local disclaimers, editing of PM videos, etc.) and customization of local documents
• Liaise with internal business units regarding core and value added materials presentations, factsheets, commentaries etc
• Provide monthly update to Brazil sales library presentation and ad-hoc presentation requests
• Direct Social Media and email marketing plans for Brazil
• Coordination of events and promotional buys for the Brazil Region
• Work with local compliance for approval on newly developed materials/content
• Coordinate and interact with Local PM Teams
• Liaise, QC and assist with translations
• Supervisory Responsibility - External agencies and vendors
• Travel Requirements: 3-4 times per year primarily within Brazil
• Background in marketing and communication with at least 5 years of relevant experience
• Management graduate from a reputable institute
• Strong Language skills: Fluent in English (speaking, reading, writing)
• Strong Computer skills (in particular MS Word, MS Excel, MS Power Point)
• Excellent communication skills and confidence in dealing with all levels of internal / external clients
• Strong attention to detail and ability to manage multiple, simultaneous projects
• Partners well and a strong team player
• Creative and project management skills
• Strong copy-writing and proof-reading skills with eye for detail
• Ability to resolve multiple problems simultaneously
• Ability to make decisions in a fast pace environment
• Develop channel marketing strategy and input for campaign executions for Disneyland Resort vacations sold through travel agency sales
• Management of team including work distribution and prioritization, coaching, performance reviews, and other administrative responsibilities
• Development and execution of marketing tactics in print and electronic formats, ensuring an on-time and on-budget delivery
• Work with extensive network of cross-functional teams to execute marketing initiatives
• Develop presentations and represent work to executive leadership and internal stakeholders
• Management of the team’s budget
• Oversight of WDTC and Disneyland Resort content on many platforms
• Minimum 5 years relevant marketing experience
• A strong strategic thinker with proven understanding of the marketing and sales role in driving business results
• Ability to interact with and influence executive leadership
• Demonstrated effective partnering and collaboration skills
• Demonstrated experience with analyzing marketing campaign effectiveness
• Experience driving creative and communications processes and output
• Ability to multi task and handle a fast paced work environment
• Demonstrated ability to assume the lead role on projects with stakeholders from multiple areas
• Demonstrated channel marketing experience
• Proven understanding of brand marketing and/or travel/vacation/theme park marketing
• 5+ years of marketing experience, preferably in the credit card industry or digital marketing
• Strong Project/Program management skills and ability to execute across complex, matrixed environments
• Strong leadership skills, communication skills and the ability to work independently as well as lead cross-functional teams is required
• Demonstrated ability to influence without authority and drive measurable outcomes
• Strong analytical, process reengineering and problem solving skills
• Ability to tailor a dialog based upon the audience and depth of discussion

LOB Marketing Manager Resume Examples & Samples

• Manages advisor marketing tools (email marketing program, presentation system, print-on-demand system, and online advisor finder functionality), including content development and functional enhancements
• Delivers marketing training to advisors (both in-person and virtual) and assists with day-to-day advisor support
• Uses data and analytics to measure and report on success of marketing programs
• Manages additional initiatives for Private Wealth Management, the Financial Advisor Channel, and Premier Banking

Interactive Marketing Manager Resume Examples & Samples

• Create interactive and social strategies for artists on WBR
• Lead the creation and utilization on all artist websites and social networks with updates, posts news, content, etc... Will also be involved in the development of artist websites, including wireframing, user experience design, and feature requisition
• Contribute to the design and creation of artist digital assets, including photo and video content
• Quantify success and efficiency of digital promotions, paid media campaigns, e-commerce efforts, social engagement and partnerships via various analytics tools
• Assess effectiveness of various promotional outlets
• Manage relationship with top level artists and managers
• Integrate e-commerce and monetization into campaigns
• Discover new sites and outlets to promote WBR artists and maintain relationships with key sites and partners
• Research and discover new sites and platforms to promote artists
• Coordinate with various departments: radio promotion, publicity, international, marketing, strategic marketing, and Warner Music Group
• Filter results of online research and achievements to other internal departments
• Manages creative development and implementation of marketing campaigns working closely with Director of Marketing to develop messaging, themes and tangible product selling hooks for each product release as well as for seasonal and thematic campaigns
• Directs development of media and sales assets working with in-house and external designers to meet communications goals of marketing plans while communicating strategic directives and coordinating overall campaign details
• Builds & executes media buys with Director of Marketing support and approval
• Work with Director of Essential Worship (EW) to create, drive and implement branding strategy for Essential Worship imprint. Focus on development and implementation of digital marketing strategy to support EW, including publishing initiatives, label product marketing, consumer marketing strategy, special campaigns, and overall growth objectives
• Direct strategic use of assigned marketing budget
• Collaborate with internal marketing team to develop and implement church-focused and song specific marketing campaigns for PLG releases
• Lead tactical implementation of digital marketing plans for EW, in collaboration with other EW staff, PLG sales, marketing, and national promotions staff; artists and managers; and technology partners. Determine optimal digital song/ church marketing mix, including the following
• Content for Essential Worship site
• Social media efforts
• EW YouTube (and other channels) and video uploads, titles, descriptions, keywords, and playlists
• EW SoundCloud & Topspin audio accounts. Provide appropriate widgets for EW website, Facebook apps, free download campaigns, one-off promotions, and partner promotions
• Digital advertising campaigns in partnership with social media networks. Manage online advertising accounts and analyze advertising effectiveness
• Product sampling, online community mobilization, outbound communications, presales, special promos and campaigns, radio tie-ins, and coordination with Christian retail marketing efforts
• Utilize Google Analytics and other statistical data to guide marketing strategy
• Manage legal and regulatory compliance for EW marketing efforts

Experienced Hire Marketing Manager Resume Examples & Samples

• Work closely with stakeholders and senior management to understand and develop a comprehensive attraction strategy aligned with the key business drivers and hiring needs
• Develop and deliver end to end campaigns to ensuring consistency of brand, messaging and quality of candidate experience across multiple channels. Review and measure campaign success, consistency and ROI
• Manage and evolve the experienced hire digital presence and reach across all owned, earned and paid channels including corporate web, careers microsite, social, media – both advertising and editorial channels
• Identify and drive new strategic opportunities and partnerships to evolve social presence and reach through innovation and industry best practice
• Deliver innovative marketing campaigns to build out our talent pipelines and engage and influence a diverse and passive audience
• Build strong relationships with key stakeholders. Work closely with the wider recruitment team to roll out campaigns, identify priorities and opportunities
• Build strong relationships and work closely with our comms agency to deliver all campaign projects
• Identify new and innovative media opportunities based on hiring objectives and needs across the UK
• External insight to help shape strategy through research, audience understanding, competitor analysis and benchmarking for experienced hires
• Take responsibility for driving the Recruitment Marketing team’s PR and internal comms agenda. Drive forward employee brand advocacy internally
• Ensure all brand and risk compliance policies are adhered to
• Manage a complex budget across all experienced hire marketing, consistently monitoring and negotiating costs to impact ROI
• Measure and monitor the performance of activity across all channels and audiences. Provide regular campaign metrics and reporting to internal stakeholders
• Line management for a direct report and counselling responsibilities
• Manage ad hoc marketing and broader employer branding projects
• Show high levels of organisation, with strong planning skills and the ability to prioritise a large workload according to changing business requirements
• Be organised and prioritise marketing requirements from a variety of sources and identify potential conflicts
• Demonstrate excellent project management skills and considerable experience of managing all aspects of large, complex marketing projects
• Must be able to work under continual deadline constraints
• Demonstrate that they are organised and have the ability to prioritise marketing requirements from a variety of sources and identify potential conflicts
• Flexibility and resourcefulness to interface and collaborate with internal and external groups
• Excellent communication skills (both written and verbal)
• Troubleshooting
• Investigative skills
• Team building and interpersonal skills
• 5 Years of related work experience
• Excellent computer skills (including MS Word, Excel, and Outlook) with ability to quickly learn new programs as needed
• Superior organizational and administrative skills
• Ability to work independently with little supervision, handle multiple tasks simultaneously, establish priorities, meet deadlines, and solve problems as they arise
• Excellent proof reading and editing ability
• Must be comfortable working under deadlines
• Must be able to handle confidential matters with absolute discretion
• Ability to work long and flexible hours
• Having current relationships with local Bay Area media is preferred but not required
• Minimum 5 years of comparable marketing experience required
• Oversee the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in the design and production of all aspects of digital marketing
• Manage relationships with local market employee engagement, communication, external community partners and special events/sponsorships
• Bachelor Degree (Marketing, Business or Related Field)

Vans Senior E-commerce Marketing Manager Resume Examples & Samples

• Develops marketing strategy and seasonal marketing plans to include all sales channels, product categories and site promotions. Responsible for detailing all aspects of the plan and ensuring smooth and flawless execution that leads to performance driven results. Ensure consistent brand message across all e-commerce channels
• Develops and manages relationships with third party marketing agencies to drive relevant traffic and maximize ROI, ensuring established sales, expense and profitability goals are reached
• Budget responsibility for all marketing expenses (including, but not limited to paid search, affiliate, remarketing) and related financial goals
• Lead a team and collaborate with peers and resources to achieve eCommerce marketing campaign objectives
• Continually tests, analyzes and optimizes campaigns, promotions and landing pages to increase conversion and drive incremental sales
• Identifies innovative technology, services and other opportunities for marketing the site; develops roll out strategy for those likely to meet sales and ROI goals
• Years of Related Professional Experience: 5-7+ years
• Bachelor’s Degree or equivalent from a four-year college - or 5-7+ years related experience and/or training - or equivalent combination of education and experience
• 5-7 + yrs experience in e-commerce marketing
• Prior experience managing Paid Search and Affiliate programs B2C marketing activities in an omnichannel environment is a plus
• Ability to understand, assess & problem solve by leveraging technical and
• Self driven and motivated
• Executing the global marketing strategy in all global POS for all brand categories
• Attend annual retail conference to meet with global retail team and develop marketing plans
• Monitoring of marketing budget with monthly reviews of spend/projected spend
• Solid marketing experience ideally gained in the luxury goods sector (minimum of 3 year’s experience)
• Must have strong computer skills, including excel and power point
• Must have some exposure to media planning
• Strong experience working with third party partners to develop marketing plans
• Goal oriented, result driven individual
• Commercially minded, quickly responding to business/market needs
• Strong team player who is able to work across multiple teams
• High work ethic, integrity and reliability with a “hands on” attitude
• Experience in working with global markets
• Second language
• Develop marketing strategy and oversee campaigns for the Disneyland Resort sold in various third-party distribution channels
• Lead integration, compilation, and distribution of integrated communication plans, roadmaps, and the domestic campaign with key partners that include Marketing Strategy, Alliance Marketing, Digital Marketing, Operations, and Resorts
• Ideate and collaborate with partners to develop strategic input for Disneyland Resort trade tactics and liaison with internal agencies to ensure work meets objectives and timelines
• Provide strategic direction and on-going Disney Parks content for tools supporting trade, including online, social media, and trade-specific
• Identify and analyze industry, consumer, competitive and technology trends applicable to Disneyland Resort and draw marketing implications to help drive Sales revenue
• Manage budgets and provide strategic recommendations for allocation of incremental funds by campaign
• Provide sales / client support
• Proven experience 5+ years developing marketing strategy and managing budgets
• Proven experience and strong understanding analyzing marketing campaign effectiveness
• Demonstrated problem solving and decision making skills
• Demonstrated strong written and verbal communication skills
• Demonstrates effective partnering and collaboration skills
• Proven understanding of the marketing and sales role in driving business results
• Ability to lead and influence leaders in cross-functional projects
• Proven experience developing programs for both b2b and b2b2c channels
• Proven experience in marketing within a sales environment
• Ability to multi-task and handle a fast paced workplace
• Demonstrated strong organizational skills
• Bachelor’s degree in business, marketing, communication or equivalent
• Post-Secondary Degree in Marketing/Business
• 3+ years of credit card marketing or strategy
• 5+ years strategic marketing and/or Business Management experience
• Solid understanding of the credit card market in Canada
• Previous strategic planning experience within financial services
• Strong strategic and analytical skills
• In-depth knowledge of marketing channels and implications to marketing programs and communications
• Ability to direct the development and management of projects at all steps of the marketing communication process
• In-depth integrated marketing communication and planning skills
• In-depth strategic, change management communication and creative assessment skills
• Ability to interact at the senior levels of the organization
• Ability to work in a matrix environment
• Collaborative, positive approach

Personal Investor Marketing Manager Resume Examples & Samples

• Email and direct mail marketing: help develop and implement direct marketing campaigns to deliver engaging and actionable content, tracking behaviors to inform future campaigns
• Digital Advertising: work closely with the advertising, media teams and agencies on creative execution, digital landing pages, reporting and analytics
• Website management: work with web team to create new web pages, make changes to existing pages, and measure impact / effectiveness
• Content creation and syndication: identify content needs and develop content by segment (must have the ability to write content that resonates with our audience); leverage content created around the firm as part of our content strategy
• Event support: create brochures for events and other sales materials as well as event marketing support (e.g., tables, booths, giveaways)
• Budget and invoice management / reconciliation for the channel
• Proficiency across a range of marketing disciplines, such as digital advertising, content marketing, email / direct marketing, and social marketing
• An analytical mindset / ability to work with numbers
• Ability to operate in a fast-paced environment with flexibility regarding changes in priorities and tasks
• Excellent Excel and PowerPoint skills
• Excellent project management, team building and interpersonal communication skills – written and oral
• Visual and verbal judgment – ability to apply branding guidelines, and develop materials for an international audience where English is not always the first language. High level of judgment on effective communications
• Skill in researching, writing, editing and judging journalistic content and managing the creative process
• Ability to specify primary and desk research, analyze results and deliver insights
• Strong influencing skills at all levels within the business, ability to present at senior level and build relationships with business leaders. Demonstrate ability to effectively manage senior stakeholders - building trust and confidence
• Experience managing marketing programs targeting senior buyer groups and influencers –specifically board/C suite
• Knowledge of accounting and auditing fields and 3 – 5 years minimum experience working in financial services; ideally with a global professional services firm
• Knowledge of the competitive markets in Europe, Middle East, India and Africa (EMEIA) regions
• Experience deploying marketing projects in multiple countries
• Ability to develop “virtual” networks
• Ability to remain calm under pressure and juggle numerous commitments at any one time
• Energetic, personable and persuasive team player
• Intellectual curiosity and mindset to look outside the organization for ideas and opportunities
• Understanding of financial regulation and considerations when operating in a regulated environment
• Awareness of professional services and how a partnership operates
• Fluency in English -- (knowledge of other languages advantageous)
• Experience in producing international publications, with awareness of cultural differences and language
• Proven ability to manage and translate complex business issues (within a regulatory environment) into compelling and clear messages
• Experience of working in an international environment or large organization with multiple internal stakeholders, operating in different markets, and time zones
• Proven ability to persuade, influence and respond to senior leaders and stakeholders, often working remotely
• Experience of managing freelance journalists, editors and creative agencies
• Experience of driving effective communication through digital media
• Able to balance conflicting direction and priorities and work under pressure and operate under own direction productively
• Experience of media relations for placing content an advantage
• To manage key stakeholders across Energy subsectors including Power & Utilities, Renewables, Oil & Gas and Mining
• Work collaboratively with Marketing Manager and Executives whose main focus is Oil & Gas
• Work seamlessly with service line managers to identify and deliver joined up marketing initiatives
• Work into Energy, Infrastructure & Government Associate Director
• Position EY as the business advisor of choice in the Energy sector through
• Development of cohesive point of views on the future issues and opportunities in Energy
• Maximising networks within the 3rd party ecosystems relevant to the Energy sector
• Capitalise upon business transformation programme opportunities facing the industry by building our reputation at Executive level
• Raise value of P&U x- sector and exploit experience/ expertise
• Maintain/ grow visibility with key governmental stakeholders and reinforce our independent point of views, pushing our expertise on policy, regulations and UK plc investment to enable a low carbon future
• Demonstrate EY’s proven sector experience by highlighting insight on tomorrow’s issues and opportunities and investment opportunities in UK plc’s sector assets
• Maximise reputation and advocacy within existing client base
• Raise profile of key sector leads
• Raise profile and share insight internally across the business
• Developing integrated marketing plans that utilise the full marketing mix
• Designing and ensuring the successful execution of issue based thought leadership and relationship development marketing campaigns
• Management of third party relationships with suppliers and industry bodies
• Networking and influencing
• Reporting on progress and results of marketing plans
• Managing budgets and resources
• Managing junior staff either as direct line manager or on a project basis
• Preferably a marketing/business studies graduate or someone with a professional marketing qualification such as CIM qualified (or equivalent), if not then a greater level of relevant experience would be required
• Bachelor’s degree in Business, Communications, Marketing/Advertising (or related field of study) required
• Professional services required and consulting industry-related experience preferred
• 6 - 8 years of integrated B2B marketing experience supporting the following functions: sales and marketing
• Must have a proven background developing and managing the execution of large-scale integrated marketing programs for B2B clients Experience working with and building relationships with local organizations to drive leads
• Experience working with multiple vendors – print, online, design
• Experience building and nurturing relationships with local media to help drive placements
• Strong understanding of and experience using CRM systems and technology as well as influencing user adoption
• Analytical experience designing, executing, and measuring results from all marketing initiatives
• Ability to manage projects from conception through completion with minimal direction from project sponsors
• Ability to work both independently and within a team environment
• Strong verbal and written communication skills to be able to plan and strategize with, and influence, C-level executives
• Experience working under tight deadlines and a fast-paced environment
• Strong analytical, problem solving, and quality experience
• Proficient in Adobe Design Suite and an eye for creative design
• 20%: Channel and relationship management
• 5 years of experience in marketing including experience in the retail and related channels
• Experience with both traditional and digital marketing channels
• Sound knowledge of financial services products and competitive environment
• Sound knowledge of marketing acquisition campaigns
• Analytical marketer with significant acquisition campaign experience
• Ability to analyze campaigns and channel effectiveness
• Well-organized strategic thinker and creative problem solver
• Well developed project management skills
• Strong execution capabilities
• Undergraduate University Degree or equivalent with 8 - 10 years marketing / retail merchandising experience, including non-financial services experience
• Thorough understanding of the physical branch environment and best practice strategies
• Superior understanding of retail merchandising, POS and marketing principles including digital and physical merchandising practices
• Sound understanding customer insight research, customer patterns and preferences
• Excellent knowledge of all merchandising mechanisms including digital vehicles
• In-depth knowledge and understanding of Sales/Service Operations
• Knowledge of competitive and innovative merchandising activities
• Strong visual presentation skills to merchandise financial services products and services
• Exceptional relationship management skills in a highly matrixed organization
• Proven planning and organizing skills and ability to successfully prioritize multiple initiatives
• Ability to judge creative concepts and copy, and clearly communicate creative direction to others
• Proven project management skills with ability to keep all stakeholders informed and on task
• Proven leadership and flexible work style with a broad variety of people from different cultures and disciplines
• Creative problem and resolution skills and solid interpersonal skills are essential
• Strong vendor management and negotiation skills (including creative agency management)
• Excellent communication and persuasion skills; ability to “pitch” strategy and new concepts to senior leadership
• Excellent project management skills including budget and P&L accountability
• Computer skills including Excel, WordPerfect and the manipulation of graphic programs such as Adobe are required
• Partner with Senior Manager of Retention to build strategies and execute against customer retention initiatives
• Manage projects as assigned by Senior Manager from brief to execution
• Develop vehicle (direct mail, statement inserts, in-store signage and email), message and targeting strategies to maximize response and drive sales for assigned projects
• Partner with the GID circulation team to develop circulation and contact frequency strategies to maximize sales and retention, in partnership with Senior Manager
• Develop test plans to garner critical customer learnings to support future strategies, in partnership with Senior Manager
• Manage strategic development and day-to-day operations of our Canadian loyalty program
• Partner with Old Navy Marketing team to develop marketing collateral; including brief writing, reviewing, submitting to 3rd party for legal review, final creative approval and in-store execution/communication
• Partner with Finance and Analytics team on promotional offer strategies, including defining business objectives, reviewing proformas, and identifying target audiences, communication vehicles, and appropriate timing
• Assess information needs and submit requests to 3rd party data scientists; review all analytics and determine key insights; use data to assess program incremental volume, ROI, and overall performance in partnership with ON Finance team to inform hindsights/ recaps
• Guide store communication, training and incentives in partnership with Store Operations and Store Communications teams
• Work with various cross-functional HQ business partners to deliver and execute ideas and strategies
• Work cross-functionally within Old Navy CEM, Central CEM,and the Old Navy brand to assist in the development and execution of retention-focused direct marketing programs
• Partner with other marketing vehicle owners to develop campaign messaging, drive alignment, and integration to achieve CEM goals
• Work closely with Creative and Print Production teams from concept through execution to ensure flawless delivery of direct response campaigns and other marketing programs
• Gain CEM leadership and legal approval during the program development process
• 5-8 years of relevant work experience in marketing / direct marketing including the development, execution, and analysis of multi-channel marketing programs
• Retail or agency background appreciated
• Knowledge, understanding, and hands-on experience with the development and execution of cross-channel loyalty marketing programs and /or CRM
• Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, International, Marketing) in support of specific business priorities
• Demonstrated experience and success in a highly-matrixed, cross functional organization
• Comfortable working independently, with the ability to develop and manage projects to successful completion
• Strong analytical and problem solving skills required. Advanced Excel skills desired
• Ability to prioritize and perform multiple tasks simultaneously, and deliver under tight timelines
• Ability to quickly adapt solutions to evolving business trends and customer needs
• Comfort working in and bringing structure to ambiguous situations
• Exceptional verbal and written communication skills, as well as interpersonal skills
• Proactive, self-starter with strong project and program management skills, including a keen attention to detail
• Demonstrates self-confidence, energy and enthusiasm
• Ability to solve problems quickly, think creatively
• Team player that works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability
• Results-orientated, with a willingness to shift plans as necessary to meet goals
• Bachelor’s Degree; MBA a plus
• Minimum of 2 years professional marketing or sales experience
• Must be bilingual (verbal and written Spanish/English proficiency)
• Bachelor’s Degree or higher
• Work well as part of busy team and keep calm under pressure
• Able to think outside the box
• Exceptional knowledge of PowerPoint and Keynote with strong presentations skills
• Must be able to navigate relationships between partners, an agency, clients and internal NBCU Cross-functional teams to ensure excellent execution in a smooth, efficient manner
• Strong organizational and planning skills and outstanding attention to details under deadline pressure
• Ability to communicate effectively and diplomatically within all levels of the organization
• Must be a team player who is able to work in an open and collaborative environment
• Develop and execute integrated marketing programs for our NY Office to be executed across multiple channels
• Partner with the extended marketing team to leverage core service area and industry messaging and represent one firm in the market
• Develop and support positioning of WMP brand materials, to be used in local market sales efforts
• Drive CRM usage to manage leads through the sales process
• Manage and facilitate collateral development to assist with go-to-market campaigns
• Promote brand awareness through social media initiatives
• Manage promotion of corporate brand within our East Coast markets
• Work closely with the consulting practices and relevant business developers to support marketing campaigns – lead and manage campaign throughout sales cycle
• End to end program management of West Monroe Partners hosted client facing events, including: vendor management, supporting outreach efforts, managing day of logistics, etc
• Partner with local organizations and publications to identify events, not only driving local attendance, but also securing more speaking engagements, winning more local awards and generating leads from local pursuits
• Drive local market campaigns to generate leads from concept through execution through post-campaign measurement
• Generate media coverage to build our brand locally
• Leverage best practices and design innovative marketing programs to generate leads
• Professional services experience required and consulting industry related experience preferred

FF Marketing Manager for T&E Resume Examples & Samples

• 25% Improve Control – work with Control Manager to support and improve secret shopping, post-acquisition survey design, and all compliance and audit initiatives to decrease conduct risk. Respond quickly to BUCO, CFPB, BIA requests for data around campaign management
• 25% Field Sales Training, Tracking & Development - Develop training materials for all those promoting our cards in the field to ensure sales practices are compliant. Gain understanding of workplace challenges and customize training methods to that environment. Maintain formal documentation of training. Launch, revise and improve design of sales management websites to ensure training is available and reportable 24/7
• 20% Respond to Legal/Compliance/TCF/Segment on customer complaints. Proactively identify trends and document actions taken based on trends. Make recommendations to improve the customer apply experience, controls, and sales agent training. Create processes and policies to ensure paper applications are securely and quickly delivered for processing
• 10% Campaign Management - manage the distribution and inventory of all marketing materials. This includes securing Legal approval, ensuring removal of outdated materials, and partner communication of changes to collateral. Forecast account generation and manage budget in line with account growth
• 10% Relationship Management - liaise between co-brand partner contacts, and internal Partnership team on processes and issues related to incentives, payment files, compliance matters, training & retraining. Help drive new initiatives with partner buy-in
• 10% Occasional travel to partner properties for on-site reviews to ensure compliant sales practices, as well as travel BCUS service sites for “road shows” to promote F2F campaign process knowledge and gather service rep feedback
• Oversees the daily activities of the radio partnership marketing initiatives, including the development, implementation, maintenance of comprehensive marketing and promotion programs related to relationships with terrestrial/digital distribution partners and internal distribution (ESPN.com and SC App) partners
• Works closely with Audio Marketing, Affiliate Sales and Digital management on radio distribution strategy and to define marketing strategies and plans in support of distribution efforts
• Serves as the key marketing contact for all partnership related marketing initiatives, including participation in digital business meetings, distribution partner negotiations, partner marketing strategy development and ongoing partnership promotional efforts
• Supports ESPN Audio affiliate sales efforts, including the management of brand / show resources available on the ESPN Audio Affiliate Zone website
• Identifies opportunities to integrate distribution partners into fan engagement initiatives and is responsible for the management of partnership brand marketing assets and promotional marketing concepts across the ESPN Radio business
• Oversees the coordination and development of marketing strategy to provide priority support for the Top 20 terrestrial radio markets, including campaign development / support for ESPN’s owned and operated radio stations
• Provides direction to the Creative Services team for partnership marketing and promotional creative needs
• Manages radio trade PR support for both internal and external needs, including management of trade/industry efforts, trade shows, industry panels and awards
• Develops and manages a budget related to radio partnership marketing
• Oversees partnership project / campaign calendars and communication of key deliverables and timelines
• Contributes to the development and execution of key talk and play by play promotional efforts, including concept generation, asset development, project management and coordination of internal resources (creative services, Radio events, programming and consumer marketing)
• Supports execution of a Social Media marketing strategy to be leveraged across all key talk programming, with focus on partner social/subscriber platforms
• Works with research and 3rd party distribution partners to identify listenership trends, fan engagement and brand health trends
• Minimum 5 years of marketing experience with knowledge of radio and digital media and people management experience
• Has strong knowledge of the creative development process and marketing/brand strategy implementation
• Considerable experience in creating consumer marketing programs and campaigns
• Knowledge of the use of social media in the marketing process
• Conduct extensive analysis of pricing functionality and settings as well as customer behavior related to pricing to improve existing strategies and policies using advanced research, programming, and quantitative skills
• Prepare analysis for ad-hoc data requests that are pricing related
• Support P&L analysis of key pricing strategies
• Work with other Business Units and support functions to create and refine testing plans including targeting, offers, channels and frequency based on data analysis
• Prepare and present analysis and recommendations
• Develop and maintain automated reporting; maintain high quality of reporting and audit to ensure data integrity and follow-up analytical requests
• Maintain and develop Key Risk Indicators (KRI’s), Action Plans (AP’s) and Health Checks
• Assist in making recommendations on specific Business related objectives
• Bachelor's degree in a quantitative discipline (ex. statistics, applied economics, finance, mathematics, computer science). Master’s degree preferred
• Strong analytical, technical, and statistical skills with proven ability to process vast amounts of data into meaningful information; must have business sense and quantitative skills to analyze and interpret trends and opportunities
• Minimum 5 years analytical or equivalent experience required including 3-5 years of financial industry experience, preferably in a credit card environment
• Pricing experience in Credit Card industry is preferable
• Solid SAS, Unix, and SQL programming skills; computer proficiency in data query tools and MS Office
• Excellent communication skills and ability to work independently

Marketing Manager, Mass Market Resume Examples & Samples

• Liaise with client managers and national account reps on marketing and promotional initiatives, and on the creation of sales materials such as seasonal Title Information sheets, PowerPoint presentations, sell sheets and other sell-in materials
• Oversee library marketing initiatives and direct mailings; maintain mailing list of over 6000 librarians
• Manage the creation and trafficking of all book marketing metadata, including proofreading and ensuring all metadata is accurate and complete
• Work with Manager, Digital Channel on the coordination of seasonal priority titles and co-op nominations for all book trade partners (Amazon, Barnes & Noble and indies); Keep schedule of all mass sales and promotions
• Manage digital catalog on Edelweiss and oversee creation of digital galleys for NetGalley and Edelweiss
• Manage creation of all trade marketing materials, including promotional copy for ads, catalogs, and the monthly Vertigo and DCU newsletter
• Keep record of all departmental expenses
• Represent DCE at book trade shows such as BEA and ALA; work with Manager, Events on special events such as book festivals, book store events and author programming for book trade shows
• Hire, train, and supervise staff
• 3-5+ years prior marketing experience in a publishing or consumer products environment required
• 1+ year of supervisory experience preferred
• Excellent writing ability required
• Strong editing and proofreading skills required
• Knowledge of target market and product required
• Excellent communication, organization and negotiation skills required
• Knowledge of comics and graphic novels preferred
• Must be proficient with MS Office, Adobe Acrobat, Photoshop and InDesign
• Must have ability to travel (10%)
• Bachelor Degree in Marketing or related discipline
• Sound and demonstrated marketing acquisition experience and/or campaign management experience
• Willingness to learn
• Someone who enjoys working in a fast-paced environment, to tight deadlines
• Highly results driven and self motivated individual
• A self-starter who is proactive and takes initiative to implement new ideas and resolve problems
• Driving campaign execution from briefing to implementation through all functional marketing areas as well as internal & external agencies
• Expanding the digital presence for the businesses they support to aid in awareness, thought leadership and recruiting efforts
• Evaluating external awareness and thought leadership opportunities that aid in promotion of the Bloomberg brand as well as the specific businesses they support
• Establishing relationships with the various business teams including product, sakes and R&D
• 5 years of relevant marketing experience, most preferably in a Marketing, Integrated Marketing Communications, agency or consulting environment in an account management or a similar role. Experience in Financial Services is also highly preferred
• Track record of success in working in and influencing a fast-paced, fast-growing global organization
• Experience in successfully operating in an entrepreneurial environment
• Track record of creating and executing marketing strategies that drive results
• Experience in managing end-to-end marketing from analysis and planning through execution of successful marketing programs
• Must have strong technical aptitude characterized by the ability to understand technical concepts, value proposition and benefits and translate them to a variety of audiences
• Agency and/or project management experience of the creative process from project scope and objective setting, brief and program development through production
• Significant hands-on experience building and executing on marketing programs that leverage multiple channels to achieve marketing and business goals with measurable results. Significant knowledge of marketing communications best practices
• Outstanding interpersonal skills, including the proven ability to work across different audiences, personalities and experience levels
• Superior communication skills, including writing, editing and verbal capabilities
• Pragmatic sense of business acumen, problem solving abilities, creativity, and sense of "getting things done"
• Budget management skills
• Creation and execution of promotions including gift with purchase programs, sweepstakes, etc
• Planning, execution and ongoing management of program marketing events and product marketing initiatives
• Driving Fandango Family initiatives including, but no limited to: national screening programs, Fandango influencer network, influencer events and agency management
• Collaborating with the NBCU Digital Entertainment sales group on development and execution of client driven activities and programs
• Working with product management, tech, finance and others on development and execution of marketing products and programs
• Working with business intelligence on analysis and ROI modeling on programs implemented when appropriate
• Working with brand partners, client partners, exhibitor partners on co-marketing programs and promotions
• Other duties as defined by the Senior Marketing Manager
• Prior entertainment industry or related experience required
• 4 - 6 years marketing experience
• Prior experience working with ad sales and its clients is preferred
• Must be available and willing to travel on occasion and work extended hours as needed (especially during crunch times!), including weekends and holidays, to meet business needs
• Highly innovative, self-starter with strong business acumen
• Must be a creative thinker with strong creative writing skills
• Highly organized, detail-oriented, and possesses outstanding follow through skills
• Excellent analytical, critical thinking, and problem solving skills

Marketing Manager, Style Brands Resume Examples & Samples

• Assist with growing revenues and increasing market/brand awareness of Portfolio Style brands
• Create, manage and execute all global marketing strategies from conception to completion – partnering with cross-functional teams and regional marketing partners to meet and exceed company expectations
• Develop and execute integrated global marketing programs – alignment of print and digital media spend, event marketing, and direct marketing - across both wholesale and specialty channels of distribution
• Drive strategy, coordination and execution of all social media programming
• Develop unique value propositions and content targeted toward customer segments that increases brand awareness and generates new opportunities (Marketing Qualified Leads)
• Represent Portfolio brands in partnerships with outside advertising or media-related firms in the creation of Style brands customer, and product-related marketing programs
• Develop benchmark criteria (ROI) to measure the efficiency and effectiveness of marketing programs
• Proactively seek out and pursue marketing opportunities and external partnership/sponsorship opportunities activities that can benefit the Style brands
• Coach, mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent
• 6-10 years marketing experience
• Project management - Experience navigating a cross-functional organization, developing execution plans, and managing innovation process works from early R&D to market hand-off
• Prior experience dealing with ambiguity - due to both inherent ambiguity in innovation processes and ongoing development of structure and processes related to the growing Wholesale and Marketing Leadership Teams
• Interpersonal/Political Savvy - will need to quickly develop relationships and trust with a wide variety of cross functional and global colleagues (often at higher levels in the organization)
• Agency Leadership - much of the team's work will involve innovation and strategy agencies; defining clear objectives for the agencies, negotiating contracts and ensuring quality deliverables is critical for the group’s success
• Consumer brands experience preferred
• Experience developing marketing and sales presentations using a variety of PC & MAC applications
• Understanding or experience in PR a plus
• Management experience (1 or more direct reports)
• Ability to collaborate
• Strong presentation and PowerPoint skills
• High functioning ability to multitask
• Conducting ad-hoc analyses, application calibrations, account reviews, listening sessions, and on-site meetings to identify, develop, and implement changes needed to make Business Card more customer and business centric
• Evaluation of results from various customer satisfaction surveys to gather insights, inform strategies and develop initiatives to drive improvements in the customer experience
• 3-5 years of diverse, customer focused experience within the Credit Card industry (Credit, Risk Management, Customer Service, Collections, Marketing, Strategy); Business Card experience a plus
• Proven leadership and influencing skills in a highly matrixed environment
• Ability to lead and motivate cross-functional teams and interact with all levels
• Strong analytic skills with ability to derive key insights to inform strategy
• Managing multiple responsibilities simultaneously
• Developing and implementing acquisition strategies for Emerging Affluent to drive profitable client growth
• Client relationship deepening models for customer upgrade strategies, including relationship pricing and differentiated product pricing models
• Implementation of the Emerging Affluent customer engagement and portfolio strategy to drive product penetration and profitability
• Development and implementation of NPS actions to create remarkable customer experiences
• Collaborate with the High Net Worth & Affluent segment

Marketing Manager, Drtv & ATL Resume Examples & Samples

• Achieve Citi-branded profitability and account targets through DRTV
• Develop detailed communication plans for successful launch of campaign activity
• Gain an in-depth understanding of the credit cards marketplace
• Gain an in-depth understanding of the TV marketplace including competotor activity and communicate impact to the business
• Focus on meeting revenue targets while managing risk and minimising costs per account
• Gain an in-depth understanding of profit models and associated drivers
• Manage the annual budget and monthly accrual process for all acquisition campaigns
• Review forecast receipts and accounts vs. actuals on a weekly basis; report on any variances and provide recommendations to meet any shortfalls
• Post campaign review to be completed upon campaign conclusion for Citi-branded DRTV campaigns
• Develop and implement activity briefs outlining campaigns including account growth, marketing strategy, target audience, creative execution, timing, pricing/offer, test objectives, projected profits and breakeven
• Implement process improvements where possible
• Understand credit and risk policies to identify opportunities pertaining to credit policy

Marketing Manager Traded Investments Resume Examples & Samples

• Responsibility for implementing all on-boarding activities to drive improvement in early engagement metrics including activation rate, funding rate, spend, usage, early attrition and NPS
• Responsible for implementing portfolio activities to drive ANR growth, PDR, usage and reduced attrition. Ensuring integration of portfolio campaigns with Acquisition Marketing campaigns
• Responsible for implementing initiatives that raise awareness of Wealth Management services to existing base including upgrade strategy through segments
• Manage end to end campaign execution incl. approvals, data selection & targeting, creative development, offer set up, and execution
• Monitor and report campaign performance and provide recommendations on campaign performance improvements
• Work closely with digital banking in driving post log in content management and functionalities
• Drive an always on customer centric approach to ensure NPS business goals are achieved
• Formulating, directing and coordinating sales and marketing initiatives to deliver the franchise sales plan for all sales channels in retail distribution
• Formulating and management of the Retail Distribution calendar and comms plan across all channels
• Working alongside channel sales teams and product areas to identify acquisition opportunities for Deposits, Credit Cards, Consumer Lending, Mortgages, Investments and Insurance
• Develop strong relationships with all internal stakeholders and work with product stakeholders to provide broader product marketing initiatives and tailor to distribution channel
• Overall relationship ownership with product teams for the Channel Marketing team - management of monthly meetings with each product area to drive and track product and channel initiatives across all of retail distribution
• Continually investigate ways to achieve improvements between sales staff/ customer interactions including the development of sales communications/sales tools and management of product collateral
• Work with key stakeholders from Retail Distribution and product teams to implement tactical inventive programs across all retail distribution channels
• Effectively manage relationships with internal and external stakeholders, including agencies
• Track results of marketing campaigns and identify areas for improvement
• Help manage invoice and accruals preparation for the team
• 5 years minimum experience in Sales/Marketing
• Demonstrated experience building and managing relationships with internal/external stakeholders
• Strong skills in Excel, Word, PowerPoint and numerical and analytical skills
• Flexible team player who can function well in a fast paced sales environment

Marketing Manager, Meredith Digital Resume Examples & Samples

• 60% Writes proposals and creates marketing materials to support digital sales team
• 30% Works with print teams, corporate, edit and other Meredith departments on joint campaigns
• 10% Works with Marketing Director, Executive Marketing Director and Management team in the achievement of broad Meredith and departmental goals
• 5-7 years' experience with digital marketing/creative services
• Expertise in women's lifestyle and food media marketplace
• Desire to work with sales teams and interface with all level of clients
• Meet with industry vendors to determine best new marketplace tools
• Answer RFPs in a timely manner with clear, clean, focused presentations
• Ability to understand and quickly apply new technologies and information
• Effective organizational and documentation skills
• Work closely with sales department to prepare ideas and concept artwork for sales pitches
• Develop advertising campaigns for customers and model results using graphic design software
• Responsible for the layout, design and production activities to produce graphic-design artwork for clients
• Leads task forces from multiple internal departments, as well as outside vendors/professionals, to achieve sales goals.Identifies customer needs and understands how to align our offerings to showcase digital's unique values and become a strategic solutions partner to fulfill those needs
• Sets and confirms digital pricing strategy
• Approves digital deals and packages
• Works with public affairs to help with digital regulatory and permitting issues
• Support the sales team forecasting by running quarterly reports
• May research market statistics and incorporate into advertising campaignsMay work with real estate and sales to suggest new locations and evaluate new sites
• Ability to manage production workflow, timelines and schedules
• Ability to integrate sales function with operations
• Ability to handle multiple projects simultaneously and meet deadlines in a fast paced environment
• Must be detail oriented
• Ability to read, analyze and interpret verbal and written requests and directions
• Must have the ability to compose letters, memos, emails and other written documentation clearly and concisely
• Be able to present one's self in a highly cooperative and professional manner when meeting both internal and external customers and vendors face to face
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions and percentages
• Keen ability to assess situations, perform root cause analysis, and provide solutions
• Ability to think strategically and creatively with a demonstrated ability to devise ideas and effective campaigns for clients
• Knowledge of competitive media spending reports like Kantar Research, Neilson, Arbitron preferred
• Knowledge of social and online media preferred (e.g.,how to utilize to engage with online audiences)
• Knowledge of media and advertising industry, inventory management systems, CRM tools (e.g., Salesforce.com) strongly preferred
• Bachelor's degree in Advertising, Marketing or Communications and/or combination of 5+ years of relevant direct selling and sales management experience in Advertising, Broadcast media or agency related positions and educational experience
• Proficient with Excel, Adobe Creative Suite and Power Point
• Manages and coordinates the execution of key marketing projects with Creative Marketing team and/or Agency, inclusive of all print, catalogs, in-store, packaging and digital
• Ensures that all marketing communications support the brand strategy and achieves overall business goals
• Creates and maintains project briefs, project plans, schedules and deadlines pertaining to all marketing communications
• Reports project status on a regular basis to management and relevant cross functional teams
• Ensures deliverables meet all requirements set forth in briefs and are completed by deadlines
• Coordinates task management among all cross functional teams
• Coordinates and organizes all project assets (visuals, product data, and creative image hub)
• Coordinates production of all visual assets (photo shoots, catalogs, point of sale, packaging, etc.)
• Ensures that all projects are within budgetary parameters
• Manages print production and buying processes
• Build and track annual marketing budget; lead monthly budget review meetings
• Direct all creative execution (imagery, packaging, POS, advertising, eblasts, social media, etc) for brands
• Act as the key point person for retailer execution of brand presentation including co-op advertising and in-store collateral support
• Work cross-functionally with internal partners (i.e., merchandising, design, sales) to communicate brand and product strategies and to gain tactical support of marketing programs
• Ability to gather, analyze and present data on consumer behaviors, sales performance and retail trends. Must have capacity for innovative thinking and ability to translate findings into actionable direction for the branding, product development, distribution strategy, etc
• Proficient in Powerpoint and Microsoft office
• Ability to multitask and set priorities
• Working knowledge of print production, photography and retouching; also, e-commerce, packaging and retail porgrams
• Works well with cross-functional team/builds partnership
• Ability to provide creative feedback in a diplomatic and inspiring way
• Knowledgeable about social, digital and mobile platforms
• General knowledge of Adobe Photoshop, Illustrator, and InDesign
• Ability to manage multiple projects; must be detail oriented and highly skilled in time management

WM Marketing Manager Resume Examples & Samples

• Events – a major part of the portfolio
• There is a strong focus on events within the program, which is well established, are commercially focused and sometimes relate to sponsorship activation
• Strong leadership skills in planning, managing and allocation of resources (time, budget, etc.)
• Able to drive, plan and rollout integrated marketing communication measures in the banking industry, including management of budgets
• Good project management skills
• Strong MS Word, Excel, PowerPoint Skills
• 5+ years of Marketing experience; 3+ years of Hospitality or Retail experience
• Premium brand marketing Food and Beverage experience
• On-Premise/Hospitality and Food Service Marketing experience
• Microsoft Office/Suite proficient (PowerPoint, Excel, Word, Outlook, etc.)
• Solid analytical and presentation skills
• Graduate Degree or MBA
• Coffee chain experience
• Hotel experience
• Restaurant experience
• Scientific degree
• 3+ years of oncology/healthcare industry experience and a minimum of 1 year of product management or marketing experience in Solid Tumors
• Marketing research, project management, market access sales experience in the pharmaceutical industry
• International exposure and cultural sensitivity through education and residence/work
• 3+ years of relevant experience
• Bachelor's Degree in related field
• Marketing and Communications background
• Computer savvy
• Able to multitask efficiently and effectively
• Knowledge of Salesforce.com and Cvent Event Management software
• Experience in managing associates
• Minimum of three years of experience editing, preferably business stories
• Ability to write/edit quickly and concisely on deadline, while working gracefully under pressure
• Knowledge of the economy, financial markets and business
• Work closely with the VP Marketing to understand seasonal brand initiatives, quarterly marketing goals and objectives, prioritizing and allocating resources as appropriate
• Partner with Stores, Store Operations and Merchandising and lead the briefing process and marketing execution for in-store and external marketing events and promotions for both Eastern Mountain Sports and Bob’s Stores
• Partner with District Managers to identify and prioritize local marketing opportunities and partnerships that enhance customer perception for each brand and reach new audiences
• Develop briefs for appropriate levels of marketing support for local events and promotions, and traffic through Project Managers (Print, Visual, Email/Web), serving as main contact for internal customers
• Create and execute comprehensive marketing plans for new store openings and relocations, working in tandem with Project Managers to produce and deliver all elements
• Present fresh and creative perspectives that drive customer acquisition and store traffic, that are trackable, scaleable and repeatable
• Partner with Finance and Marketing Analytics team to recap and analyze event and promotional activity, applying learnings for future programming
• Track, assess and report on all relevant competitive event and promotional marketing trends and innovations
• Coordinate and manage event and local store marketing budget for each business in concert with the VP Marketing
• Support VP Marketing and Merchandising with Vendor Co-Op Program Development and Activation
• Support VP Marketing with Media Planning and Advertising, Strategic Partnerships, and Public Relations
• Detail oriented - enjoys organizing, creating order and efficiency. Able to organize and manage a variety of activities while addressing multiple and competing priorities
• Service oriented, responds to situations quickly and decisively
• Ability to work independently and be a part of a team, set challenging standards, develop strong partnerships, and lead others to action
• Flexibility to shift focus and priorities, comfortable with ambiguity
• Ability to succeed in fast-paced environment that is constantly evolving, including quickly and accurately assessing opportunities to determine best approach
• Ability to set up efficient and effective processes, manage and meet deadlines
• Ability to effectively manage to opposing viewpoints
• Ability to influence others without having direct authority
• A sense of enthusiasm, passion and commitment to in bringing a fresh perspective to the team, our customer, and our marketing plans
• A customer-centric, analytical and ROI based approach to all decision making
• Self-motivated and a willingness to work flexible hours that may consist of evenings and weekends
• A strong appreciation and understanding of the active outdoor customer and culture
• Familiarity with the fashion industry, and everything the family needs for work, active and casual wearing occasions
• Minimum 5 years marketing experience in a multi-channel corporate retail environment with deep understanding of retail marketing best practices and processes (Apparel or Sporting Goods Industry is preferred)
• Knowledge of basic retail math and metrics is a plus

Promotional Marketing Manager Resume Examples & Samples

• Create and update initial and final MP’s for promotional projects
• Manage promotional and sampling program from ideation to execution stages
• Lead and oversee timely updating of promotional binder/deck for quarterly distribution
• Develop innovative sampling solutions for new and existing products
• Research latest trends/ideas and competitive brands and use intelligence to recommend promotional sets of product assortment and/or packaging
• Proactively study and present to Product Marketing Director & EVP of Product Marketing promotional market trends and competitive awareness of cosmetics market
• Analyze performance of sets to recommend future product assortment and pricing
• Create and update promotional and sampling product boards for retailer meetings, market weeks, international visits, conferences, etc
• Plan and track comps for retailer meetings, market weeks, international visits, conferences, etc
• Lead forward planning with Product Marketing Coordinator to plan and set up for retailer meetings, market weeks, international visits, conferences, etc
• Own and update srp and srv in Sohpeon
• Other job related duties may be assigned as necessary
• 5-7 years’ experience working in a similar environment required
• Prior experience managing promotional programs for a cosmetics or skincare brand is strongly desired
• Prior experience managing projects and working with cross-functional teams are a must
• Knowledge of new product development process is desired
• Detail oriented and critical thinking skills are a must
• Proficient in MS Word, Excel, Outlook, Powerpoint
• Curious nature, passion and love for cosmetics

Marketing Manager, Campaign Analytics Resume Examples & Samples

• Knowledge of Business Statistics and Marketing Measurement methodologies
• Expertise in producing campaign performance analysis in support of marketing strategies, including response tracking, trending, and ROI on marketing dollars
• Well versed in campaign management systems (preferably IBM Unica Campaign)
• Proven ability to develop the analytical talent and skillset of others
• Thought leader in analytical means of measuring business success
• Proficiency in analyzing marketing campaign results and using information to improve future campaigns
• Client service oriented
• Demonstrated history of working collaboratively with multiple lines of business within an organization
• Degree in business studies, economics, communications or professional qualification
• Marketing experience; preferably in the financial service industry (asset manager, bank) in Germany
• Product and investment knowledge, ideally in the ETF space
• Understanding of institutional and/or wealth and retail client segments
• Experience in various channels of the communication and marketing mix (above the line and below the line)
• Excellent spoken and written English, German as a native language
• Experience in an international environment or a period of overseas would be a plus
• 3-5 years in Entertainment Marketing
• 2 years with social media strategy experience
• 2 years with promotions experience
• 2 years with media buying experience
• 2 years with online buying experience

SME Marketing Manager Resume Examples & Samples

• Ensuring our brand is accessible, powerfully presented and consistent
• Monitoring and controlling marketing budgets across your segment
• Delivering best-in-class marketing briefs
• Supporting relationships with key stakeholders across the business to ensure our needs are understood and met
• Acting as an expert in your field, keeping colleagues informed on key milestones and providing clear, authoritative recommendations
• A track record of identifying and interpreting market trends and customer behaviours, to shape strategy
• Knowledge of customer and client segment marketing, and how it impacts the customer experience
• An operational knowledge and understanding gained in a senior management customer segment environment
• Experience of delivering effective marketing plans and generating value from marketing activities
• Excellent stakeholder management skills, and the ability to communicate complex ideas effectively to audiences of all types
• Application (30mins): On your application we'll ask for information like your contact details, education and work experience. You’ll also be required to upload a CV, so it's a good idea to have it ready
• Interview: If your application is successful, we'll ask you to complete an online personality questionnaire. You’ll receive an email with a link to the questionnaire so that you can revisit it and complete when it suits you best. Once completed, we'll invite you to attend a face-to-face interview
• Outcome: Following your interview, we'll be in touch within five working days of all interviews being completed to advise you of the outcome
• Under the guidance of Vice President, implement marketing and publicity programs to support consumer products and digital platform products while creating awareness for key film and catalog properties
• Manage execution and account management of assigned marketing partnerships with domestic and international retail accounts through product lifecycle; includes in store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc
• Create and identify effective sales and marketing materials to be used domestically and internationally for meetings, trade shows, retail road shows, and events
• Be a strategic brand expert and solve complex issues related to artistic and technical challenges while balancing property integrity, filmmaker/talent requirements and partner timelines
• Oversee approval process internally (marketing execs, brand managers, regional offices, legal) and externally (retailers, agencies, filmmakers)
• Cultivate relationships and extensively communicate with consumer products, digital platforms, retail partners, agencies, internal and external partners. Includes serving as the key marketing liaison with international agents
• Proactively conceptualize and develop cross promotions with other Universal divisions on behalf of licensees, retailers and digital partners
• Assist on managing special projects such as partner events, brand summits, trade shows, etc
• Manage trend and general research
• Manage budget on assigned projects
• 3+ years of brand management, account management or entertainment marketing experience at a studio, advertising agency or large brand, juggling many projects simultaneously
• Marketing experience in digital gaming
• Demonstrated project management and problem-solving skills
• Strong organizational skills and strict attention to detail
• Bachelors degree strongly preferred
• Digital marketing experience and/or consumer products experience is highly desired
• Strong interest in digital gaming
• Experience working with international territories on marketing campaigns
• Familiarity with the internal workings of a major motion picture studio
• Expertise is building presentations in PowerPoint and/or Keynote
• Photoshop experience is a plus
• Resourceful, self-motivated and naturally curious
• Ability to see the big picture and understand how everything ties into

Marketing Manager / Assistant Manager Resume Examples & Samples

• Maximize sales volume
• Maintain visual presentation standards that are consistent with division philosophy and direction
• Demonstrate effective written and verbal communication skills
• Take an active role in networking, recruiting, hiring, training, and developing store associates
• Proficient in all operational policies and procedures
• Manage time and prioritize tasks
• Assume leadership role with Floor Supervisor and Sales Associates
• Responsible for all activities with-in the store in the absence of the Store Manager

Marketing Manager, Sunglass Hut Resume Examples & Samples

• Deeply understand the Sunglass Hut brand, business and shopper as well as the brands and customers of third party partners with which SGH may develop a partnership
• Identify and develop integrated activation to support key brand initiatives in both SGH and hosted environments
• Align marketing/business development leadership to ideas, then lead cross-functional teams in implementation of marketing initiatives as a key stakeholder for the Project Manager
• Identify and own the status and communication of marketing related business development project milestones, risks, mitigation strategies,
• Development of marketing strategy plan and execution across multiple partners and platforms
• As needed, creative brief development w/agencies and alignment with internal and international team
• Fiscal management of initiative P&L and ROI. Budget tracking
• Strong organizational skills and work ethic
• Ability to work in ambiguity while iterating longer term solutions with the team
• Understanding of branding and marketing principles, including consumer insights and survey techniques
• Excellent project management and prioritization skills with a clear focus on results
• Ability to thrive in an international matrix organization; enjoys a high level of interaction with multiple functions and levels
• Strong computer skills – Windows environment
• 2-5 years marketing experience
• Licensing / third party concession experience a plus

Marketing Manager for France & Benelux Resume Examples & Samples

• Preparation and implementation of the marketing strategy
• Liaising with internal and external stakeholders, both in the UK and in the local countries, to ensure the smooth running of marketing campaigns and communications/PR efforts
• Co-ordination of the production of relevant marketing materials and the ability to adapt materials to the target market, effectively and economically
• Ability to manage multiple budgets
• Co-ordination of international events and conferences, ensuring that the company's brand is correctly represented
• Relationship management with local sales teams and team members
• Compiles and shares competitor monitoring dashboards
• Be able to think commercially and interpret data insights across the key business system
• Actively contributes to sharing learning's, driving new ideas and supporting marketing executives
• Drive the company's marketing campaign development and execution
• Marketing campaign in line with event strategy and target
• Build and manage database and define key audiences
• Team management
• Develop and implement strategic marketing plans as well as for collecting market research
• Responsible for supervision of marketing staff which may include product managers, assistants and interns
• Direct and manage marketing budget centers
• Drive marketing efforts in product development, driving interaction of multi-disciplined product teams, clinical advisors and interface with R&D to enhance existing products and develop new products
• Direct market research plans for the brand elements and message. Ensure sales force is trained on current products to ensure that the sales team will meet objectives for their product line
• Develops and maintains market information system, including promotional programs, sales data analysis and compilation of competitor information to include leading pricing strategy, positioning, competitive and worldwide market analysis
• Manage marketing and product strategies for the International business unit
• Work closely with surgeon consultants to develop strong relationships as well as manage programs for product training of surgeon customers

Digital Channels Marketing Manager Resume Examples & Samples

• Use expertise, insights and analytics to identify and implement improvements to deliver increased volume, effectiveness/efficiency and quality of all sales
• Ensuring the end to end customer journey is optimised, from landing page through to fulfillment
• To ensure that the sales channel programs are fully aligned with marketing campaigns
• Develop and implement targeted programs in conjunction with the broader online team and crossfunctionally
• Driving conversion rates through a best in class user experience
• Developing and implementing integrated Digital multi-channel performance standards and reporting suite
• Identify and apply relevant insights from other sales channels, competitor sites and ecommerce best practice to improve the online customer journey
• Participate in setting and executing the strategic plans for online acquisition and up sell as part of the overall online strategy
• Highly experienced in online customer journey / sales optimization (at least 5 years' experience in an online/Digital Sales function)
• Experienced in best practice e-commerce experience within customer sales flow and conversion improvement & optimisation
• A deep understanding of KPI's in the e-Commerce environment
• Good knowledge of the drivers of online sales performance - traffic conversion, CRO, LTV etc
• A rich understanding of data analytics and SEO for sales

Institutional Trust & Custody Marketing Manager Resume Examples & Samples

• Eight to ten years of experience in advertising or marketing industry
• Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• Strong analytical and creativity skills
• Strong decision-making and problem-solving skills
• Thorough knowledge of advertising, sales and marketing concepts and bank's sales and marketing programs to interpret technical and product concepts to answer unique questions and solve problems
• Ability to influence and persuade others
• Strong management skills
• Development and execution of the annual acquisition marketing plan spanning ATL, BTL and digital (Display, SEO, SEM, Social), driving marketing effectiveness for the cards P & L
• Drive day-to-day engagement with retail partners to develop strong partner relationships and facilitate alignment around joint marketing plans
• Develop and Implement brand strategy for our card's brands
• Development and innovation of value propositions for cards to ensure we continue to remain relevant and grow, utilising GoldSkills framework
• Drive acquisition via consumer insight research and segmentation to drive greater customer centricity
• Drive cross-sell into other databases
• Manage opex of $XXMM to achieve portfolio volume and PBT targets
• Ensure the relevant brand guidelines and positioning is delivered on products in the portfolio
• Actively leverage the resources and skills across the matrix to deliver capabilities in terms of strategy, insights and digital to help achieve business targets
• Website content management (Cards)
• Develop, implement and maintain the social media strategy for the card's portfolio
• Ensure your areas of responsibility are conducted in a compliant ethical manner consistent with GE Spirit & Letter and external legislative and regulatory requirements
• Escalate any Compliance, Legislative or Regulatory issues and/or concerns through the appropriate channels
• Understand and ensure all Compliance, Legislative & Regulatory responsibilities are met
• Work in accordance with all GE policies and procedures, demonstrating high ethical standards consistent with the GE Spirit & Letter
• Immediately escalate any potential compliance issues to Team Leader, Compliance, Legal, HR or through any Open Reporting channels
• Complete 100% of all Compliance training and any other training as assigned to you when due
• Ensure you adhere to all the Environment, Health & Safety (EHS) policies, procedures and responsibilities as detailed in the EHS Manual on the EHS Links site
• Other related tasks as agreed Qualifications/Requirements
• Minimum 5 years marketing experience, post-graduation, in a service industry, preferably financial services
• High level of exposure to the financial services industry dynamics including regulatory environment, compliance and credit risk
• Solid marketing experience and understanding
• Strong digital marketing experience and best practice, including social media
• Robust brand strategy development experience
• Experience in developing and executing marketing programs delivering strong results
• Basic knowledge of Operations, Risk, Compliance, Sales. Additional Eligibility Qualifications: Desired Characteristics
• Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate
• Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Persuasion — Persuading others to change their minds or behaviour
• Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do
• Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one
• Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action
• Oral Expression — The ability to communicate information and ideas in speaking so others will understand

World Spend Marketing Manager Bp Resume Examples & Samples

• Own driving world spend and engagement across the Visa Platinum and Signature products
• Be the client team owner and interface for the white labeled iDine restaurant program as well as the Hotel/Travel discount program
• Work with client to integrate credit programs with retailer's multi-tender loyalty program
• Partner with the client on extending the world value proposition and loyalty platform with other retailers
• Optimize contractual marketing spend and pursue additional funds to meet world spend growth goals. Integrate client, credit, and product offerings at targeted key customer touch points; develop & manage the lifecycle marketing strategies
• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments
• Drive world programs to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda
• Bachelor's Degree OR in lieu of degree; high school diploma/GED and 5+ years of Marketing experience
• 3+ years of experience with general purpose credit cards and in driving world spend
• 3+ years of demonstrated growth-related marketing skills (analytic and creative) with significant exposure to consumer facing programs/products
• Direct marketing experience with both acquisition and loyalty/lifecycle channels
• Experience managing direct mail programs
• Solid understanding of marketing analytics including the ability to partner with analytic team to identify trends, opportunities and optimal value propositions to drive card usage
• Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information
• Collaborative style and approach with comfort working in a matrixed, decentralized structure
• Manage all marketing aspects of assigned university programs to reach and exceed their value generation targets by measuring: leads by source, students by source and ROI while being mindful of lead quality and collaborating with other teams to maximize leads from higher converting sources, such as SEO, Referrals and PPC
• Attend cross-functional daily marketing and production meetings delegated by the Associate Director
• Manage and report on invested marketing budgets to Associate Director
• Assist Associate Director to research new marketing channels and negotiate favorable media contracts
• Work with the Search and Interactive Marketing Team (SIM) to optimize pay-per-click
• Providing incentives to re-market and cultivate existing leads in the database that will drive future student enrollments
• Monitor competitive set and analyze applicable collateral and Web sites
• Compare semester over semester for anomalies, trends and campaign strengths
• Assist Associate Director to prepare reports on ROI and investment allocation for the monthly Marketing Investment Review (MIR) meeting
• Assist Partnership Director with any marketing information for client reports
• 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of education and experience
• Minimum 3 years’ experience in direct response marketing, product management and/or ad agency work experience; preference for 5 years’ experience
• Passion for analyzing consumer behavior and market dynamics

Marketing Manager, Tsn Resume Examples & Samples

• As part of the TSN Marketing team and working with the various internal departments, this position will manage the execution of integrated, multimedia marketing campaigns for key TSN properties including strategic media and creative development
• Work closely with internal departments (programming, communications, production, digital, creative) and external partners on the planning and execution of campaign elements to ensure deadlines are met and within assigned budgets
• Responsible for using measurement and evaluation tools to report the success of marketing campaigns
• Oversee the growth and advancements of TSN social media assets including top line planning and strategic development, as well as maintain relationships with key people and properties and also own responsibility. (i.e. within marketing plans, sales opportunities, programming research, production enhancements, digital products, etc.)
• Brand protection for TSN including TSN.ca and TSN social networks
• Day-to-day marketing contact with TSN rights holders to execute promotional requirements
• Manage the creation/delivery of promotional/advertising materials secured through contractual broadcast relationships and paid corporate partnerships
• Work alongside the National and Toronto TSN Radio stakeholders to ensure proper branding and execution of TSN Radio related marketing initiatives
• Work with the internal distribution marketing team to develop and execute strategic campaigns supporting TSN brand management, subscriber acquisition, CSR training campaigns
• Monitor and regularly update key marketing messages and promotional activity across broadcast and digital assets
• Monitor and report on ongoing industry marketing activity
• Work with the Sr, Manager of Marketing on marketing budgets and expenses aligned with this portfolio
• Other marketing duties as assigned
• 3-5 years marketing experience with integrated campaign planning responsibilities
• University/post-secondary education preferred with emphasis on Marketing/Digital Media
• Demonstrated project management skills and experience managing creative teams through strategic campaign development
• Must be innovative, flexible, detail-oriented and a strong team player
• Strong organizational, analytical communication and presentation skills
• Resourceful, self-motivated and enthusiastic self-starter
• Strong knowledge and a passion for sports
• Strong computer skills and solid social media expertise with an active presence in both major and niche social media outlets
• Must be a solid team player

Professional Liability Marketing Manager Resume Examples & Samples

• Develop strategic sales and marketing objectives, establishes sales territories and quotas, manage budgets and evaluates sales performance
• Manage and develop marketing programs and materials such as advertising, event support and online promotions
• Design and produce planned marketing programs
• Assist in the development, implementation and maintenance of all standardized marketing methodologies, tools, and objectives
• Develop market research procedures and techniques as well as the quantitative and qualitative information used in making marketing decisions

Marketing Manager Client Solutions, Fandango Resume Examples & Samples

• Client-Specific RFPs & Brainstorms (Reactive Sales Support)
• Partner with sales to formulate marketable sales strategies that are customized to fit specific client objectives; includes the “big idea” brainstorming and liaising with site teams to create compelling sales programs; create sales marketing materials (powerpoint decks) for client proposals
• Work with Director to be a point of contact for inbound marketing requests and liaise with all appropriate internal groups (digital sales, marketing, editorial, research, ad ops, product, etc.) to facilitate efficient and transparent communication
• Develop New Sales Opportunities (Proactive Sales Support)
• Identify new site-specific content features, marketing & social programs, and emerging ad platforms that will serve as compelling thought starters for client conversations
• Create & socialize new sales packages
• Internal Communication/Facilitation: Educate internal constituents on properties digital strategy and drive top of mind awareness within sales organization
• Minimum 3-5 years of marketing-related experience at an agency, studio, media company or sales organization, where the individual participated in presentation, creative and promotions development
• Movie studio experience preferred
• Solutions-oriented thinker who can operate within a large organization and has a proven ability to get things done while managing multiple projects simultaneously
• Robust understanding of advertising within the Digital eco-system
• Strong organizational, project management, analytical and research related skills
• Familiarity with the development and execution of promotions
• Understanding of the creative development process
• Knowledge of media marketing, the sales process and media in general
• Detail oriented with positive energy
• Strong interpersonal skills - with the ability to work with interdepartmental teams and external clients
• Familiarity with the standard digital analytics tools (Omniture, @Plan, comScore, etc.) and ability to derive insights from the data
• Thorough knowledge of Microsoft Word, PowerPoint, and Excel

Project Marketing Manager Resume Examples & Samples

• Bachelor’s in marketing
• 2+ years of marketing experience
• Project management experience preferred
• Manage customer database to ensure data is accurate, complete and up to date
• Develop and manage actionable reports that identify marketing opportunities for engaging external clients
• Assist in building marketing campaigns that utilize data insights to measurably impact the business
• Become an expert user of the company’s marketing automation tool
• Manage website development and content including: content calendar, content resourcing and development, content and image repository, adding/modifying website features and functionality; respond to website user inquiries
• Provide reports and support to help manage relationships with external clients and their internal Sales Representatives
• Assist in event planning and execution
• Develop creative briefs and summaries to guide Creative and Promotion teams
• Ensure consistency in messaging and strategy across all collateral, online properties and campaigns
• 5-7 years of marketing or advertising experience
• Bachelors degree or equivalent work experience
• Ability to think both strategically and tactically with excellent business acumen and problem-solving skills
• Strong data handling abilities and analytical skills
• Superior writing, interpersonal and communication skills
• Strong project management skills and attention to detail
• Strong ability to prioritize and manage multiple projects independently
• High level of interest and natural ability to utilize modern marketing techniques such as marketing automation and data-based marketing campaigns
• Self-starter who can drive projects forward with minimal supervision
• Ability to adapt to changing priorities and timelines
• Ability to interact with and influence many different personalities
• Preferred Skills and Experience
• Hands on data manipulation using excel, and database applications
• Marketing campaign planning and execution
• Technology savvy
• Experience working with external agencies
• Planning (10%)
• Develop, implement and review a plan to complete all assigned tasks in a timely manner to acceptable quality standards
• University degree (marketing specialization)
• 4+ years in marketing for the identified product portfolio is preferred
• In-depth product knowledge for applicable product portfolio
• In-depth knowledge of BMO channels (traditional and acquisition channels) and implications to marketing programs and communications
• Direct responsible to conduct annual and regular regional business review to drive insights that input into strategy development by working effectively across different partners (Integrated Strategy & Planning (ISP), Consumer Insights (CI), disciplines, Sales & Distribution Marketing, Revenue Management & Analytics (RMA), etc.)
• Lead development of annual operation plan (AOP) with Key messaging strategies to discipline teams to deliver the annual activation calendar and resources allocation that agreed with key marketing strategies
• Partner with Sales and Distribution Marketing teams to ensure marketing plan and trade activities are fully integrated and support can be leveraged. Facilitate China market teams business understanding that help shape HK marketing discipline teams’ communication and on-line strategies
• Responsible for on-time analysis of attendance level that help drive continuous improvement of marketing strategies and trade activities. Direct responsible for managing (plan, control and evaluate) annual regional marketing budget to drive maximize ROI
• Bachelor degree in Business Studies, Marketing, Communications or any related discipline with 8 years relevant experience
• Ability to articulate and translate findings into solid plan, with good negotiation and communication skills to influence stakeholders for delivering holistic plans
• Good command of spoken and written Cantonese/Chinese and English is required. Fluency in Putonghua is an advantage
• Appointment will be made on a 1-year contract terms
• Exceptional analytic skills in a database marketing environment
• Knowledge of Double Click, DBM, Google Analytics, Google Adwords, Site Catalyst , Adobe Test and Target
• Experience with RTB (Real Time Bidding), Search, Display and Retargeting Campaign management
• Excellent computer skills and expert level familiarity with Internet Key Performance Indicators like CPA (cost per acquisition), CPC (cost per click), CPM (cost per ‘000), and CPS (cost per sale)
• High level of proficiency with MS Office suite (Excel, Word, PowerPoint)
• Strong interpersonal skills, attentional to detail and ability to be adaptable to changing environment in order to produce results
• Take ownership or tasks and drives projects through to completion
• Reliable self-starter with attention to detail and passion for quality
• Strong interpersonal, problem-solving and decision-making skills
• Able to work under pressure while managing workloads effectively
• Willingness to multi-task and be flexible to take on varied responsibilities
• 5 + years of software marketing management experience
• Knowledge of marketing strategies, concepts and best practices
• Strong performance measurement skills
• Ability to develop strong relationship and work with senior level executives
• Bachelor’s degree required with 3+ years' of marketing experience
• Advanced MS Word & Excel; Strong Outlook and PowerPoint skills
• Strong written and oral communication skills with strong attention to detail
• Ability to analyze and organize multiple projects with competing deadlines
• Strong ability to collaborate and communicate effectively with individuals at all levels of the organization
• While experience in the business services, financial services, accounting and finance and/or legal industry is a plus, it is not required. More important is a demonstrated ability to develop marketing programs

Otc Marketing Manager Resume Examples & Samples

• Prior experience in Marketing or sales support in Private Label business within OTC or the Consumer Package Goods
• Ability to work cross-functionally among other departments in Finance, Purchasing, and Quality
• Good leadership skills
• Capable of planning and managing meetings within a multicultural global management environment
• Ability to anticipate and adapt behavior to situation, audience, circumstance
• Team oriented and able to build constructive relationships with multiple, diverse team members
• Attention to detail, accuracy and a tenacity for follow-up
• Ability to hold self and others accountable for commitments in a productive and assertive, positive manner
• Strong communication skills, both written and verbal
• Experience in planning systems (e.g. MS project), knowledge of Word and Excel
• 3-5 years of experience $
• Private label marketing experience

Marketing Manager Customer Analysis Cvm Resume Examples & Samples

• Develop and direct a variety of fact based marketing tools and analysis that aid Senior Management in making decisions relating to the creation or expansion of new or existing services
• Utilize and develop new analytical techniques and evaluate potential markets and market conditions
• Oversee data driven customer marketing analysis, customer segmentation, and marketing campaigns by utilizing predictive modeling
• Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues
• Provide actionable and insightful information from advanced statistical modeling, data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying cross-sell, up-sell, retention or acquisition opportunities, assessing opportunities to improve customer profitability, targeting the delivery of products and services to customers, validating and tracking model performance, developing next-generation models for product bundling and loyalty programs, and assessing customer behavior over time
• Synthesize data into messages and very succinct presentations that aid in managerial decision making
• Responsible for the leadership, coaching, development and superior performance of a team of 10 FTE
• MBA or MS in Statistical/Decision Sciences or Managerial Economics
• Proven ability to effectively coach and develop talent
• Three years marketing and/or management consulting experience with consumer packaged goods, financial services and/or marketing services companies

Tjx Marketing Manager Resume Examples & Samples

• Must have a Bachelor’s degree or equivalent experience
• 1 year of related work experience, preferably in a fast fashion environment
• Must have strong written and verbal communication skills
• Must be proficient in Microsoft Word, Excel, and PowerPoint
• Must exhibit excellent organizational, listening, and troubleshooting skills
• Must be deadline driven and strive in a fast-paced environment
• Must have a good personality with a positive outlook
• Bachelors Degree OR in lieu of degree high school diploma/GED and 5+ years of Marketing experience in a corporate environment
• 3+ years in marketing
• 3+ years of client relationship experience
• Strong interpersonal and relationship skills to work closely with client partners. vendors and GERF COEs. Effective communicator
• Experience in marketing in the Credit industry
• Solid business acumen and strong execution skills to work with cross-functional units to build & implement marketing programs (i.e. Risk, Legal, Operations, Systems, etc.)
• Basic grasp of financial impacts of marketing programs: ability to develop and manage to budgets and set campaign performance goals
• Core understanding of compliance & regulatory issues related to marketing in credit environment
• Excellent communication & relationship skills
• Ability to perform in a team environment
• Proven ability to interface well with functional groups
• Ability to handle multiple ongoing complex projects in fast paced environment
• Develop go-to-market plans for new products and releases, leveraging internal/external channels to drive demand
• Develop a re-launch plan for Club Penguin across media, platforms and territories with the key goal of driving subscriptions and opening new territories (ID, TH and VN)
• Support marketing initiatives for key carrier and OEM partners in the region
• Develop strategic marketing opportunities that aim to increase awareness and conversions for our products
• Drive revenue growth across products through management and optimization of campaigns
• Run user acquisition campaigns using Kochava or Facebook to drive installs and conversions for our mobile and social games
• Run affiliate partnerships with key online destinations across SEA to drive new user subscriptions for Club Penguin and Infinity PC
• Daily tracking of KPIs and optimizing the campaigns as needed
• Review new technologies and marketing innovations for potential adoption to internal media mix
• Support marketing initiatives of official accounts on chat apps to drive new users
• 5 years of marketing management experience with at least 3 years’ experience in a digital role
• Bachelor’s degree in business or marketing
• Spearheaded regional campaigns from concept to a successful launch for Fortune 500 brands involving both digital and traditional media
• Direct experience running campaigns across various media (i.e. outdoor, online, TV, radio, mobile, social)
• Demonstrated ability to lead strategic partnerships focusing on increasing awareness and revenues through co-marketing initiatives
• Strong experience in communicating effectively with media, business partners and senior management
• Wide network of contacts in various media industries (i.e. outdoor, online, TV, radio, mobile, social) across Southeast Asia
• A passion for marketing and running live campaign operations to sustain engagement and monetization
• Excellent analytical skills with strong creative acumen
• Excellent communication skills and a keen attention to detail
• Outstanding teamwork and leadership skills to motivate partners towards excellent performance
• Highly organised, deadline orientated and self-motivated. Ability to think outside of the box
• Excellent writing and communication skills in English. Fluency in Bahasa Indonesia or Thai is a plus
• High proficiency with Microsoft Office (with excellent control of Excel), Power Point, and Adobe Photoshop. Keynote an advantage
• Think Strategically
• Examines issues from a broad perspective, considering impact beyond immediate scope
• Identifies key business opportunities and challenges
• Stays current on business issues, industry trends and technological advances
• Builds Relationships
• Manages the needs of diverse stakeholders
• Facilitates win-win situations
• Interacts well with people who have different backgrounds and work styles
• Communicates Effectively
• Effectively persuades others to supports ideas and plans
• Tailors messages to audience
• Listens and asks questions to ensure understanding
• Drives Results
• Manages projects, processes and resources to produce desired outcomes
• Holds self and others accountable to high performance standards
• Analyses problems effectively and takes action to resolve
• Keeps commitments
• Inspires Creativity and Innovation
• Champions Change
• Supports new initiatives
• Demonstrates flexibility in response to changes
• Builds Team
• Provides challenging work assignments and development opportunities
• Addresses performance issues and take appropriate action
• Recognises and rewards the achievements of others
• Supports productivity and morale of the team
• Exhibits Professional Excellence

Marketing Manager Specialty Banking Resume Examples & Samples

• Bachelor’s degree
• Minimum 6 years of experience in Marketing
• Minimum 8 years of experience in Banking or Financial Services environment
• Knowledge of business management, International and Corporate Banking preferred
• Ability to be highly productive with little oversight on a day-to-day basis, and to work independently and change direction frequently
• Demonstrates ability to work cross -functionally, a proven “relationship builder”
• Able to work and communicate effectively with senior and executive leaders
• Strong presentation creation and analysis skills; expert of Microsoft PowerPoint, Excel and Word, and overall technological competence and ability to adapt to new technology
• Great analytical and critical thinking skills with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes
• Ability to organize and manage process and detailed information while keeping a big picture view of vision and objectives
• Responsible for execution of the M2M marketing business plan within specific vertical industry markets and business segments
• Prime development of quarterly lead generation and nurture programs that drive awareness and create demand for M2M
• Lead the execution of go to market communications for M2M including message development, value proposition, customer facing materials, event support, social media, PR and analyst communications in conjunction with cross functional primes
• Develop marketing assets to support the reseller partner program
• Create best in class support tools and content for the field and partners
• Lead industry marketing efforts and develop strategic vertical specific programs including quarterly campaign tactics, lead generation, event plans
• Support channel readiness marketing requirements for the M2M portfolio to enhance the customer experience
• Work with the product take to market team to ensure successful execution of solution launches
• Monitor competitive trends to uncover new opportunities/risks to maintain and advance Bell Mobility’s market position
• Experience in developing and executing Marketing strategies for complex solutions in a B2B environment across different channels
• Ability to deliver best in class marketing communications that drive awareness and generate demand for Bell M2M solutions
• Proficient understanding of the Machine to Machine market and Industry marketing
• Experience in developing and implementing Marketing Communications strategies in a B2B environment
• Experience with solutions marketing, channel or partner marketing
• 5+ years of marketing management experience (B2B, wireless solutions, technology)
• Self-motivated individual who thrives working in a dynamic, fast-paced environment with the ability to drive, develop and execute initiatives across cross-functional groups
• Detail, and results oriented with ability to multi-task
• Ability to travel as needed
• University education; Marketing or Business degree an asset

Paid Marketing Manager, E-commerce Resume Examples & Samples

• Build a cohesive, ROI driven strategy for Starbucks Store’s online paid advertising programs, including affiliate marketing, SEM, PLA/CSE, paid social advertising, mobile and display
• Own the affiliate marketing program – develop affiliate exclusive promotions and find new, innovative publishers with creative ways of promoting the brand
• Work with the Ecommerce and Marketing teams to leverage overall marketing plan in each channel as appropriate
• Collaboration and integration with the GCS/GDM media team to ensure
• Paid media efforts are complimentary
• The organization is maximizing efforts to drive efficiencies (dollars and resources)
• There's an on-going knowledge share and development of best practices
• Develops, manages, and tracks marketing budgets, timelines, and processes for paid channels from kickoff to execution
• Establishes and maintains processes to ensure effective and timely development and execution of programs within defined budget constraints
• Represents Starbucks Ecommerce paid marketing in cross-functional teams to deliver integrated marketing plan for promotions and brand initiatives
• Regularly communicates project status to senior leadership, cross-functional team, and agencies
• Manages day-to-day relationships with internal and external creative teams, agencies and vendors to develop integrated customer communication materials
• Evaluates creative concepts and final execution against the strategy. Effectively provides creative feedback to internal and external agencies
• Leverages consumer insights and applies research learnings to identify the target consumer and insights to inform the marketing plan and creative brief. Provides input to research plans and test design for a promotion or category
• Leads effort to track marketing performance, gather consumer insights, and analyze or evaluate program effectiveness. Shares findings with leadership and cross-functional team and integrates findings into future marketing activities and initiatives
• Merges consumer insights, trends, competitive assessments, operational impact, performance of past marketing programs, and category data to develop sound recommendations for projects. Brings data and insights together to tell a logical story
• Direct response advertising or campaign management experience (5+ years)
• Ecommerce background preferred, especially in retail
• Deep knowledge of SEM and affiliate program management
• Agency management: Direct or indirect management of internal and/or external agencies
• Experience with web analytics, both building tracking structures and reporting (Coremetrics and Google Analytics)
• Ability to communicate clearly and concisely, both orally and in writing. Ability to confidently present objectives and desired outcomes to leadership and cross functional teams. Consistently uses communications and presentation skills to influence outcomes. Ability to influence others without authority to get things done in a timely fashion
• Ability to think strategically and creatively. Ability to problem-solve and drive towards resolution. Ability to write focused, strategic briefs, and evaluate creative and marketing programs against strategy
• Strong analytical and measurement/tracking skills. Conduct analysis and present data and findings clearly, concisely and accurately. Be able to draw meaningful conclusions and indicated actions, and set performance benchmarks
• Ability to manage time and budget effectively, including balancing multiple priorities to meet deadlines. Ability to identify or implement systems and process improvements
• Prove ability to build strong relationships with internal teams and agencies, both in person and remotely
• Work directly with our sales team and relevant clients and cross-functional partners to deeply understand needs of their business to drive understanding, adoption and advocacy for Atlas
• Work with global and cross-functional counterpoints to ensure cohesion and scalability of global messages, campaigns and programs to local markets
• Develop go-to-market plans and campaigns for a variety of initiatives and stakeholders
• Have a deep understanding of the advertising industry and seasonality across different verticals

Marketing Manager, Business to Business Resume Examples & Samples

• Create and execute marketing plans and strategies for events, sponsorships, and speaking opportunities
• Develop high quality sales content and collateral, including keynote speeches, that inspire and educate Facebook’s business partners
• Design and execute plans to launch new advertising products to the Japan market
• Collect industry insights and analysis that guide Facebook’s strategic positioning in Japan
• Work with global cross-functional teams to ensure cohesion and scalability for advertising messaging, campaigns, and programs
• Measure the effectiveness and impact of marketing programs

Marketing Manager, Benelux Resume Examples & Samples

• Work directly with the EMEA Marketing team and relevant agencies, brands and cross-functional partners to deeply understand the needs of the Benelux market
• Drive the creation of world-class marketing communications for all Facebook marketing products across our agency, brand advertiser and SMB customer base in Benelux
• Create and execute industry marketing strategy including brand presence, key messaging, targeted initiatives and success measurement
• Develop and activate marketing programmes in the region, as relevant and pertinent to business goals
• Develop thought-leadership marketing campaigns designed to enhance our advertisers’, agency partners’ and the industry’s understanding of mobile marketing

Marketing Manager, Spain & Portugal Resume Examples & Samples

• Work directly with the EMEA Marketing team and relevant agencies, brands and cross-functional partners to deeply understand the needs of the Spanish and Portuguese market
• Drive the creation of world-class marketing communications for all Facebook marketing products across our agency, brand advertiser and SMB customer base in Spain and Portugal
• Develop deep relationships with cross-functional partners to align against common goals, specifically PR, Policy, Creative Shop and measurement teams, to influence the market at scale
• Drive a thoughtful agency and PMD partner program to engage, inspire and educate on the potential of Facebook marketing products, working closely with the global marketing communications team
• Create and execute a strategy for events, sponsorships and speaking opportunities – transforming Facebook’s industry presence in each market

Gaming Marketing Manager Resume Examples & Samples

• Contribute to the Facebook EMEA gaming value proposition
• Build the narrative and develop go-to-market plans for Facebook’s offering to marketers in the gaming industry
• Work directly with vertical experts, regional and sales leadership to deeply understand the needs of their businesses and how our content can educate and inspire businesses and channel partners of all sizes
• Work with global and cross-functional counterparts to ensure cohesion, adoption and scalability of our messaging, campaigns and programmes across Facebook marketing channels
• Devise marketing campaigns to support partner games launches
• Devise and plan scaleable education plans and content
• Help plan content production for events and customer presentations
• Develop and execute the marketing strategies in Switzerland for the assigned products consistent with European marketing strategies, including annual and long-term plans for the promoted products
• Develop and execute pre-launch and launch activities for the new products consistent with the global marketing strategies, including pre-launch and launch plans for any new products
• In conjunction with Area Director take part in the elaboration and implementation of projects directed at sales maximizing (including third parties/ agents)
• Develop ongoing liaison with key opinion leaders, patient support groups and other healthcare organisations to ensure that significant developments in the field are identified and monitored. Take an active role in KOL management and KOL developmental plans
• Provide marketing support for Shire Rare Diseases Business Unit national and regional symposia, workshops, satellite symposia and other meetings
• Responsible for the development of all printed and electronic promotional materials in conjunction with European product managers, medical and Legal affairs and in collaboration with the local commercial teams. Responsible for leading the review process of all promotional items
• In conjunction with European product management and Medical Affairs, establish and execute product training for employees and contractors
• Ensure collection of analytical information regarding the market, competition and the company products
• Gives input to European brand teams and team meetings to ensure that knowledge and needs of Swiss Team is being shared
• In conjunction with Medical and DACH (Germany Austria, Switzerland cluster), support Swiss physicians with respect to clinical research grants and other post-marketing programs, including screening activities
• Provide Quality control of customer service in each level (administration, physicians and patients)
• Secure effective cooperation with the distributor to understand market opportunities and align strategies and resources to ensure the distributor’s marketing plan and activities do support those of Shire
• Manage marketing budget for promoted products in Switzerland
• Degree-qualified, in a scientific discipline would be advantous
• Pharmaceutical product management experience (strategic and tactical marketing) is a must
• Experience of working with complex therapies would be an advantage, especially in a small to medium-sized company
• Product launch experience is essential
• Previous experience of marketing or sales in rare diseases role is of advantage
• Strong interpersonal and communication and fluent in German and English is a must (French an asset)
• Networker : Able to develop strong relationships with colleagues, marketing partners and external suppliers/agencies in the region
• Flexible outlook: Able to work in a continuously changing environment and able to travel frequently
• Strong scientific knowledge: Able to establish strong credibility with thought leaders and internal colleagues
• Mature: Able to build trust and form effective relationships with a wide range of stakeholders inside and outside the company
• Delivering, planning and driving B2B Marketing activity, working alongside Ireland, UK and International teams to support and drive marketing and sales strategies to key customers and key distributors
• Contribute to the brief for the continued development of all brand messaging collateral in multiple media channels including digital and social media
• Help drive strategies to enhance range & product portfolio management in each key sector of business (Customer, Geography, Treatment area)
• 3-5 years+ experience in Marketing function ideally within an International B2B environment
• Sector understanding in Medical device or pharmaceutical experience would be desirable
• Specific track record in dealing with large matrix teams would be essential with an accomplished ability to report at senior level
• Have had responsibility for developing, driving and implementing commercial marketing plans across different markets
• Have an excellent track record of developing products or brands in various channels internationally
• Have excellent influencing and negotiation skills
• Have a strong results orientated can do attitude
• Be impactful and have a strong character
• Strong time management skills, with a proven track record in planning & delivering projects 'on time'
• Want to move to a new role where an entrepreneurial culture is fostered and expected
• Have a preference to work in an established business where a level of autonomy and creativity will be afforded to you
• Flexibility for travel when required
• Support PubMatic’s internal and external marketing activities including collateral, events, social media, content creation, press relations, RFP and training across Singapore
• Oversee, support and provide training to in-market sales leadership
• Project manage and deliver hosted events including organizing client entertainment, including invitation management, event logistics and meeting and greeting attendees
• Manage event sponsorships and executive speaking presence at industry events
• Localize brand presence, including oversee in-market language sales collateral, web presence, and content
• Support the Singapore sales team on RFPs, including managing the process, liaising with technical, sales and product marketing to obtain content
• Work directly with other team members on managing lead generation programs
• Sales enablement
• Brand localization
• Hosted and sponsored events
• Work in partnership with key sales stakeholders to better understand the challenges and opportunities for PubMatic from both the supply and demand side of the market. Translate product development opportunities through to the Product Marketing team for evaluation and inclusion in the development roadmap as appropriate
• Developing core sales materials in partnership with Product Marketing that address the identified challenges and opportunities, with responsibility for ensuring materials are at ‘agency standard&#8217
• Work with Corporate Product Marketing teams to ensure product roadmaps are developed to support global roll-outs
• Ensure key product marketing updates get carried across all channels from sales training through to customer education
• Own communication and logistical strategy for sales marketing updates, product roll-outs and training. These updates should be tailored to relevant audiences (from C-Suite through to junior sales support roles) and occur on at least a monthly basis
• Support sales training strategy and ensure training programs are executed to the highest standard to enhance sales
• Manage execution of online training system for all sales marketing initiatives
• Manage monthly updates to sales marketing materials with market research, SWOT analysis, product and partner updates
• Manage knowledgebase library in partnership with product marketing
• Develop and drive a program of customer education initiatives to ensure that our product suite is understood by both the supply and demand side of the industry – act as the ‘voice of the customer’ to internal stakeholders as required
• Support marketing sales leadership with the development of RFI/RFPs for Tier 1 prospects
• Measure ROI against key KPIs of marketing activity and report back to the wider business via a monthly dashboard. Make course correction recommendations to ensure activities are delivering against core business strategic objectives
• Work with the VP Marketing to prepare departmental budget, then monitor and effectively manage the departmental budget
• Prepare and manage Annual Marketing Plan and Budget and provide ongoing feedback and information regarding expenditures, invoices, and status to VP of Marketing. Manage monthly variance reports and relationship with Accounting
• Manage Program, Creative, and Analytic resources to deliver and accurately and efficiently execute all known campaign and operational activities on an annual basis, while factoring in the 25% of unplanned activities that routinely distract execution. Set and adhere to timelines and reprioritize when necessary to meet schedules
• Explore, grow, and optimize all marketing channels while continuing to investigate and recommend new marketing methods to engage membership
• Develop and execute marketing segmentation, automation and reporting for improved decision making and increased project volume
• Maintain a climate that attracts, retains and motivates a top quality Marketing team. Provide direction and help develop people’s skills, clearly articulating expectations and clarifying roles and relationships
• Run weekly status meetings to ensure department-wide up-to-date knowledge of all projects
• Encourage professional growth and development of subordinates through effective coaching and counseling, developing team through 1:1 meetings
• Facilitate priority setting and the sharing of information throughout the Marketing Department
• Utilize team of Project and Data Specialists to
• Facilitate the development of innovation and contribute to an atmosphere of openness and involvement with the team members
• Ensure quality of marketing materials delivered, including accuracy of content, production levels, and compliance with laws and regulatory requirements
• Manage media advertising (print, broadcast, and digital), local and branch events/sponsorships and promotions
• Bachelor’s Degree in business, marketing, journalism or related field
• Digital Marketing experience required
• Experience managing teams required
• 7-10 years marketing experience; financial industry is a plus
• PC computer literate with high comfort level in MS Office
• Experience with Project Management Software
• HTML experience, preferred but not required
• Demonstrated understanding and experience with marketing communication
• Understand ad agency or marketing department project development
• Experience working with and managing external vendor/partner relationships
• Ability to manage projects, processes, and people to effectively implement calendar items and projects
• Able to problem solve through root-cause analyses, cost benefit analyses, and recommend solutions
• Direct the successful implementation of marketing programs coordinate with other departments as Marketing liaison
• Solid understanding of budgeting principles and expense management
• Experience developing collateral, direct marketing, digital media and multimedia marketing and advertising materials
• Strong interpersonal skills; ability to work well with other team members
• Ability to work independently and manage multiple, simultaneous projects to completion

Matrix, Marketing, Manager Styling Resume Examples & Samples

• Contribute to all aspects of developing brand strategic plans that will achieve sales growth and profit objectives
• Identify and design business strategies to accomplish brand goals
• Lead cross-functional team to successful, on-time execution of marketing plans, including promotional programs, new product launches and integrated events
• Analyze and develop a strong understanding of business results, competitive activity and market trends, turning insights into action to reach stated brand goals
• Oversee and manage the budget and direct and ensure accurate forecast
• Prepare and deliver presentations to sales, distributors and senior management
• Collaborate with country director to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve country goals
• Lead content creation and project management for external newsletters, collateral and customer communication (i.e. emails and letters) for applicable markets. Manage and counsel local marketing specialist, where relevant
• Manage and implement a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, and external corporate events (e.g. auto shows and product launches)
• Assist in the planning of regional activities including store openings, test drives, lead generation events and supercharger launches. Assist in the development of in-store programs and campaigns to engage existing leads and create new leads
• Support the field sales organization on other marketing initiatives
• Comfortable managing and coaching others
• 30% Travel Required
• Master degree or equivalent
• Excellent written and verbal communication skills (English and French) with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
• Experience in managing large-scale events or trade show participation
• At least 5 years’ marketing experience in a range of areas including email marketing, events, integrated marketing partnerships and retail marketing
• Understanding of the local country needs
• Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
• Ability to maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
• Native French speaker; fluency in other European languages highly appreciated
• Proficient in MS Office, and preferably also in the Adobe Creative Suite
• Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
• Positive “can do” attitude, passionate and able to show commitment and to inspire others
• Large company discipline...small company entrepreneurial attitude
• Comfortable working across a variety of different cultures and languages
• Bachelor’s degree (B. A.) or equivalent
• Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
• At least 5 years’ marketing experience in a range of areas including email marketing, events, integrated marketing and retail marketing
• Native Norwegian speaker; fluency in other European languages highly appreciated
• Plans, directs and coordinates marketing programs, initiatives and marketing materials related to all Viverae markets
• Evaluates, plans and monitors marketing strategy and objectives to meet the changing market and competitive conditions
• Oversees Viverae’s advertising and promotional activities
• Develops and maintains progressive social media channels that reinforce the brand and build community
• Responsible for sales enablement, trade shows, and industry conferences
• Prepares, monitors, evaluates and reports on respective major cost center budgets
• Ensures the integrity of Viverae is protected through appropriate use of the logo and other corporate materials
• Compiles marketing and professional development reports and other related data
• Continually gathers and researches information concerning market characteristics, competitor programs, and potential opportunities
• Review and acknowledge understanding and compliance with Viverae Employee Handbook
• Works with executive team, legal, and product management in communicating legislative activities impacting Viverae
• Supervisory Responsibilities
• Supervises marketing personnel and activities
• Bachelor’s Degree in Marketing, Communications or Business Administration or related experience required
• Master’s Degree in Marketing, Communications, or Business Administration preferred
• Completion of advanced training in the following disciplines or certification in professional communicators, marketing, analytics, or healthcare preferred
• Minimum of five (5) years experience in communication, marketing, education or public relations
• Three (3) years of supervisory or management experience
• One (1) year experience in healthcare, health management, wellness or related field preferred
• Excellent human relations and communications skills, both written and oral
• Ability to prioritize and manage multiple tasks
• Demonstrate advanced competencies of supervisory skills – planning, coordinating, directing, coaching, performance feedback and appraisal
• Ability to work under strict deadlines and has the capability of problem-solving skills
• Skills in preparing and delivering oral and written presentations, including formal professional development and teaching assignments
• Ability to work independently, with minimal supervision, and in teams
• Advanced knowledge and skill in utilizing the Internet for research
• Ability to travel for business and training
• Ability to work flexible and extended hours as needed or directed
• Advanced competencies in using social media for business purposes

Marketing Manager Entry Resume Examples & Samples

• Bachelor's degree required or one to three years of industry or other related marketing experience, or at least one year experience as a Marketing Associate
• Currently holds or willing to obtain Series 6 license within six months of hire
• Flexibility and willingness to work in a team environment
• Demonstrated problem solving and negotiation skills
• Ability to develop strong working relationships with sales, other internal departments and outside vendors
• Strong knowledge of products
• Proficient in core content production systems and requirements
• Create and drive marketing strategies to support retention and acquisition, from conceptualization through launch, including performance analysis
• Assist in developing overarching marketing strategy, channel mix, and creative approach, ensuring efforts are “on brand” and consistent throughout all channels
• Utilize email, display advertising, social, search and mobile marketing to engage users, increase retention, and reduce churn
• Routinely monitor metrics and analyze customer trends in order to make recommendations and adjust marketing plans accordingly
• Design and implement testing and optimization strategies. Communicate results clearly and effectively
• Explore new marketing channels, identifying areas for growth and potential improvements in the acquisition funnel
• Bachelor’s degree and 3-5 years of digital marketing experience are required (Masters or MBA a plus)
• Expert in developing and implementing innovative integrated marketing program, campaign management, and digital marketing to include crafting the strategy, positioning and messaging for programs that drive acquisition, retention and engagement
• Analytical and quantitative thinker, with excellent business acumen. Experience working with and leveraging data insights to optimize campaigns
• Positive, high energy, self-starter with the desire to work in a fast-paced, changing and deadline-driven environment
• Results-oriented, team player with strong time management skills and a “can do” attitude
• Detail-oriented and organized individual with excellent written, oral communication, project management and presentation skills
• Clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences
• Experience using key web analytics tools such as Omniture
• Impeccably honest and ethical, with good judgment

Assoc Marketing Manager, Access Marketing Resume Examples & Samples

• Continuously test and optimize all marketing campaigns, and all aspects of the acquisition funnel, using tools like Adobe Test & Target
• Build models, conduct in-depth analyses and provide insights into marketing metrics and performance
• Manage all aspects of budgeting and forecasting for acquisition channels
• Identify areas for growth and drive continuous improvement in marketing efficiency
• Meet acquisition goals, managing to an efficient ROI and within budget
• Collaborate with Marketing, Product, Engineering and Analytics teams as well as external product partners
• Bachelors degree required, MBA is a plus
• Highly analytical with extensive experience in test design, execution and measurement
• Capable of creating detailed models to analyze tests and key metrics as well as with using web analytics tools such as Omniture
• Demonstrated ability to create and manage in-depth budgets and forecasts
• Proven track record of strategic decision making and problem solving, with a strong data-driven approach
• Demonstrated leadership experience
• Opportunistic, innovative and creative – entrepreneurial mindset with can-do mentality
• Energetic, passionate and intellectually curious
• Focused with keen ability and drive to execute in a fast-paced, ever changing environment
• Adaptable – able to change priorities rapidly and work well under pressure
• Team player who can work well with internal teams and partner teams
• Outstanding communication and presentation skills, especially with respect to analytics and insights
• Aggressive, with sense of urgency and bias toward action
• Entrepreneurial self-starter with can-do mentality and ceaseless energy
• Lead the strategic planning, development and implementation of all marketing and sales activity to build a broader profile and reputation for Performa and meet income targets
• Working with colleagues, research and solicit new business sponsorship deals
• Develop new business opportunities and partnerships with other organizations and the Biennial Consortium
• Work with senior team and external advisors to maximize revenue from sales and develop new initiatives in line with income targets
• Manage the development and implementation of all marketing campaigns including print, online, social media, book distribution and sales of editions to the highest standard and to schedule
• Draft, edit, and proofread all marketing copy in coordination with Performa’s curatorial team and Biennial Consortium organizations
• Manage and work with external graphic designers ensuring consistency of brand identity across communications platforms
• Plan and execute all advertising campaigns
• Work closely with Performa’s public relations contractors to meet all public profile and branding targets. Maintain press relations in between Biennials
• Maintain marketing budget and assist in budget development
• Lead the development and updating of Performa’s websites, working with web developers to design and maintain online presence
• Manage database and direct mail campaigns
• Develop audience and market research initiatives and based on findings draw up plans to maximize participation
• Oversee all e-news communication -- content strategy and list management
• Coordinate the preparation of annual reports
• Demonstrable capacity to fulfill senior level responsibilities in marketing and/or sales in the visual or performing arts sector
• Extensive knowledge of contemporary art and performance
• Competence in analyzing marketing data and producing reports
• Digital marketing and social media experience
• Experience working with graphic designers to create print and digital materials
• Ability to think quickly, problem-solve, and make decisions in high-pressure situations
• Strong organizational skills, including an ability to handle multiple priorities
• Diplomatic attitude and ability to negotiate between several different parties
• Ability to cultivate and broker corporate sponsorship
• Working with the Managing Director to present a vision and strategy for connecting the Theatre’s diverse programming with current and new audience members, developing long term and seasonal plans
• Writing for the website, e-newsletters, press releases, etc
• Tracking, analyzing, and reporting on marketing initiatives results
• Working with the Managing Director to create a marketing budget. Manage the budget throughout the year
• Creating and posting website content
• Managing Queens Theatre’s social media accounts
• Managing outside graphic design and print production of marketing materials, as well as distribution plans for those materials
• Executing of e-newsletters
• Work with Queens Theatre staff on cross-departmental marketing needs (development, rentals, education)
• Proficiency in Adobe Illustrator, Photoshop, InDesign
• Knowledge of WordPress CMS, and HTML
• Lead marketing project management for select museum exhibitions and programs, such as the Works & Process performing arts series, tourism development, education series programs, and Guggenheim App
• Developing strategic multi-channel marketing plan and budget
• Recommending media plan and placement
• Drafting copy and circulating for approval
• Selecting images and clearing rights as required
• Overseeing internal and external designers and agencies producing print ads and radio spots, direct mail, e-mail promotions, banner ads, social media graphics, and other ephemera
• Overseeing production of marketing materials including: setting up project schedules, issuing insertion and work orders, obtaining vendor bids, coordinating with printers and mailing services to assure timely, high-quality delivery
• Managing direct mail campaigns for series brochures, postcards, and other mailers
• Managing paid digital advertising, such as animated and rich media banners, Google Ad Words, and Facebook ads
• Setting and monitoring campaign effectiveness (especially for online and social media campaigns), producing timely reports, and developing contingency strategies if required
• Liaising with Curatorial, Interactive, Visitor Services, Membership, Education, Special Events, and Development staff to provide marketing expertise as required
• Develop and maintain close working relationships with media reps; identify and recommend cost effective targeted advertising vehicles; negotiate favorable non-profit rates, co-op promotions, and partnerships with the support of Director of Marketing
• Write and post social media content for Works & Process at the Guggenheim channels. Direct external agency social media, search, online display and remarketing advertising strategies
• Collaborate with Associate Director, Digital Marketing Manager to integrate targeted online, search, and social advertising, email marketing, social media, video and other digital initiatives into marketing plans
• Develop and maintain internal expertise in Raiser’s Edge/Exact Target, and SocialSignIn overseeing on-site and online mailing list collection, maintenance, and requests
• May support special projects such as Guggenheim UBS MAP Global Art Initiative, Guggenheim App and other Marketing department initiatives as required
• Participate in interdepartmental committees and project teams as required
• Manage Marketing Associate and interns to meet job requirements
• BA or BS degree
• Minimum 3 to 5 years progressively responsible marketing or advertising experience
• Staff supervision experience
• Demonstrated experience developing and managing integrated multi-channel marketing plans
• Strong verbal and written communications and project management skills
• Knowledge of digital marketing including social media
• Experience in tourism development an asset
• Genuine interest in the visual arts (especially modern and contemporary art), performing arts, architecture, and design
• Strong Microsoft Office Suite skills
• Adobe CS5, HTML, Google Docs, Raiser’s Edge or database software experience, and email marketing a plus

E Commerce Marketing Manager FR / DE Site Resume Examples & Samples

• To setup E-Commerce performance marketing channels for France and Germany, and drive qualified traffic (customer acquisition and retention) to the websites to generate revenue (PPC, SEO, Email, Social, Affiliates, Re-marketing, Mobile, etc)
• To work with Country Marketing teams to support the achievement of overall company Marketing objectives using the Performance Marketing channels as well as Digital channels broadly
• Develop E-Commerce marketing channel strategy to drive traffic to the E-commerce website
• Monitor performance of E-commerce performance marketing channels and adjust strategies /activities according to business performance
• Be accountable for E-commerce marketing activities and performance, including directly managing external agencies and regular reporting / KPI management on E-commerce marketing activities
• Develop and manage E-commerce marketing channel budget
• Contribute as a functional leader in the E-commerce team to develop and achieve overall E-Commerce strategy and objectives
• Provide insight / guidance to E-commerce website management team to enhance conversion rate
• Analyse and segment customer database
• Develop customer contact strategy
• Manage mobile app
• Manage E-customer customer database, and generate customer insights / analytics
• Keep up to date on new technologies and trends
• Work with local marketing teams to support / amplify country marketing campaigns
• Drive omni-channel strategy / marketing activities
• Bachelor’s degree required – preferably in a marketing discipline
• Minimum 4 years’ experience in e-commerce performance marketing channels (PPC, SEO, Email, Social, Affiliates, Re-marketing, Mobile, etc), including at least 2 years of experience in a similar role
• Experience in digital brand marketing a plus
• Experience in the retail sector, preferably in fashion OR experience working in a digital agency
• Performance marketing track record in France / Germany highly desirable
• Ability to work in a multi-cultural setting
• Strong analytical skills, including a track record in leveraging data to generate insights which to feed into marketing campaigns
• Creativity / innovative thinking and strong motivation / passion to drive accelerated business growth
• Working knowledge in MS Office, including a good command in MS Excel
• Ability to travel regularly required
• Fluency in English and a choice of French or German required
• Producing regular reporting - Facilitating electronic invitations, including the development, branding and compliance reviews for invitations, and the administration of the invitation system
• Manage the collaboration platform to warehouse the playbook, shared calendar, tools, and resources
• Partner with the charitable team to align strategies and ensure tracking and measurement
• Make recommendations and provide updates to Commercial leadership
• Perform other duties as requested by management
• Brand equity and positioning
• Strong professional outlook and interpersonal skills to interface with all marketing support teams in order to actualize marketing programs. This includes on-going project management with Purchasing, Package Development, Creative, Displays, Sales, Financial, Research and Operations teams
• Drive to elevate brand performance to the next level including new, different, and creative approaches
• 5+ year’s professional experience in a sales/marketing environment

Marketing Manager Shelter Resume Examples & Samples

• New hire concierge to sales force – will contact new hires upon notification that offer letter has been accepted; purpose of initial contact is to gather all the information required to set up new LO pages, order business cards and transfer data base into CRM tool
• Work directly with the MSA and JV management to initiate, lead and support developed marketing campaigns
• Train sales force on effective use of the CRM platform and supporting marketing tools
• Expand and grow MSA and JV email marketing programs by collaborating with marketing and senior leadership to develop targeted campaigns that drive increased visibility and market share
• Oversee and maintain the various entities' websites and landing pages
• Assess campaigns on weekly/monthly basis and track opportunities for improvement
• Analyze and interpret participation reports on automated campaigns
• Provide weekly summary of automated campaigns to senior leadership of various entities
• Support managers to encourage better participation and penetration of campaigns in local markets
• Research industry trends (for video, mobile, social media, etc) and propose strategic content and delivery improvements to increase reach
• Train and coach managers and sales force on new automated campaigns
• Attend regional sales meetings
• Create plan for video components; work with VP, Marketing and leadership to develop scripts/content
• 4 year undergraduate degree
• Minimum 3 years housing industry experience, preferably in Marketing or Sales
• Strong understanding of the real estate/mortgage industry
• Ability to manage at both the strategic and operational level, must be a doer first and a delegator second
• Strong knowledge of contact management systems
• Strong knowledge of social media strategy and compelling content placement
• Proficiency with Microsoft Office Suite (Word, Excel, Power Point), and web marketing/blogs is a plus
• Smart, productive and clever
• Assist in the development and implementation of a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, brand awareness and membership
• Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media
• Manage social media campaigns and day-to-day activities
• Monitor trends in fashion and write compelling content for our blog
• Incorporate captivating social networking features into all marketing messages
• Measure the impact of social media on the overall marketing efforts
• Assist in the development and implementation of all PR strategies, and actively discover PR opportunities for the organization
• Write and edit content for marketing communication materials including the blog, email blasts, print, press releases and electronic communications
• Community management and daily interactions with the Francesca’s Collections social communities and social programs
• Drive conversation and engages as the official voice of Francesca’s Collections within the communities
• Interacts with community members (such as key bloggers) and identifies and builds relationships with key advocates
• Work with boutique managers in managing the social media initiatives of all stores
• Create operational strategies for internal process development
• Identify emerging channels, blogs and forums wherein Francesca’s Collections or its advocates should have a presence and identifies who the appropriate leads are for engagement with the community
• Establish benchmarks and methods of ensuring the effectiveness of social business programs, reporting and analysis on a monthly basis
• Manage monthly reports, crisis response plans, and daily listening process/workflow
• Listen and monitor conversations using Radian6 or other social media monitoring tools across the entire internet landscape
• Work closely with Marketing director to ensure tight integration of all social marketing campaigns and initiatives
• Manage messaging and content calendar. Participate in planning meetings with collaborative, cross functional team to ensure development of appropriate messaging which supports business and brand goals
• Monitor social media trends. Research existing and emerging social/professional networking channels, platforms, sites, blogs, apps for new ways to reach and engage in conversation
• Research and select Social Media Managements tools and requirements
• Deliver accurate budget tracking reports and billing performance
• Train, motivate and identify Subject Matter Experts (SMEs) within Francesca’s Collections to participate in responding to or providing direction to prospective or current customers needs within the social channels
• Bachelor's degree in marketing, communications, PR, journalism or related field
• 2+ years’ experience with managing social, digital or interactive projects
• Proficient in Microsoft office
• Basic knowledge of HTML or CSS coding a plus
• Superior verbal and written communication skills a must
• Ability to assess community engagement
• Ability to create editorial content
• Proficient with Social Media tools such as Radian6 and TweetDeck
• Understand Social Business best practices and theories, including concepts of Social CRM, Social Influence/Advocacy, Social Objects, Enterprise 2.0
• Experience inspiring engagement, word of mouth, and dialogue
• Familiar with nontraditional digital communications such as, blogs, podcasts and other user-generated content
• Knowledge and experience with viral marketing and online guerilla marketing
• Ensuring customer growth through strong, strategic marketing programs and product launches that will help brand achieve market share and ranking in the industry
• Managing operational effectiveness to achieve desired ROI for marketing programs and product launches
• Leading and developing people to uplift expertise in the marketing team
• Minimum Education Required: 4-yr Bachelor’s degree, marketing, advertising, communications, graphic design or related
• Minimum Job-Related Experience Required: 3 - 6 years of relevant experience
• Preferred Education: 4-yr Bachelor’s degree in marketing, advertising, communications, graphic design, or related
• Preferred Experience: 7 - 10 years of relevant experience in media planning, media sales, advertising agency, research, marketing or creative services, or promotions
• Must demonstrate both analytical and creative orientations
• Must possess strong verbal, written, and visual communication skills
• Must be able to provide direction, guidance, and training for relevant parties within the department or related internal partners
• Ability to manage, persuade and enthusiastically work with a wide range of personalities within the branch, across the company and external constituents with a broad spectrum of experience and abilities
• Must demonstrate vision in setting goals, defining expectations, managing projects & personnel, and organizing process
• Must be flexible and able to adapt quickly and easily as circumstances change. Must display sound judgment in prioritization
• Must demonstrate outstanding organizational skills and attention to detail
• Must demonstrate outstanding time managements skills
• Must be capable of working in a fast paced environment with tight deadlines
• Ability to multi-task and juggle several assignments at one time
• Must take ownership and accountability of projects, personnel, and final deliverables
• Customer service oriented for all internal and external customers
• Strong focus on process improvement
• Advocate team orientation across department and branch
• Aptitude to gather, assess, and interpret information
• Develop innovative, market-leading ideas and write proposals for current and prospective advertisers that could include online, social media, mobile, app, and emerging media elements that leverage editorial, custom content and external partnership opportunities
• Successfully manage integrated programs that could include rich media, original video content, events, mobile, and social media components from activation to recap
• Create and manage program timelines and budgets
• Manage all social media for marketing initiatives (Twitter, Facebook, newsletter) including scheduling, trafficking, client approvals and writing copy
• Continually identify emerging trends in social media and online advertising, and work proactively to turn them into innovative new platforms for our brand and our advertisers, with the ultimate goal of driving revenue
• Exceptional writing skills coupled with a creative, out-of-the-box mind
• Knowledge of and passion for digital media space
• 2+ years of related digital marketing experience
• Strong analytics and real-time judgment with maturity, poise and “grace under pressure”
• Ability to work closely with a variety of internal constituencies, as well as interface with clients and other external colleagues (e.g., vendors, agency contacts, etc.)
• Outstanding record of academic and professional achievement
• Creating big, innovative, multi-platform ideas that move our clients and industry forward—and include print, online, social, mobile, app, and other emerging media elements
• Writing beautiful, compelling, persuasive proposals that convey complex ideas in simple ways
• Successfully managing integrated program execution, including timelines and budgets, from activation to recap
• Managing all content approvals for marketing initiatives, including scheduling, trafficking, client communications, and copywriting
• Collaborating with sales reps, external partners, clients, technologists, and senior management to bring ideas to life
• 3-5 years of experience in marketing with responsibility for driving end executing marketing/brand strategies and plans, measuring, analyzing and reporting success
• Experience in developing brand strategies for existing products and new launches
• Proven experience leveraging the latest digital marketing channels
• Demonstrated expertise and proven results in Social Media strategy development
• Experience in designing, implementing and analyzing marketing test and control experiments
• Exceptional communication skills and experience of comfortably operating with data and insights
• Project and time management skills with an ability to set and maintain priorities in a multi-task environment
• Strong all round communicator, able to work across international borders, in teams and independently
• Excellent attitude and disposition; comfortable with ambiguity; bias for action; ability to smartly navigate organizations and build relationships
• Message and Value Proposition Development and Maintenance
• Sales & Marketing Alignment
• Bachelor’s degree required; MBA preferred. 7-10 years progressive B2B marketing & communications experience with 3-5 years specific to the Insurance market
• Strong and extensive business-to-business consultation and strategy development for a Vertical market is preferred
• The ability to work in a matrix environment, partnering with product management & sales teams is essential for success in this position
• Must be an outstanding communicator with proven ability to work in a collaborative environment and be able to influence teams
• They will have sound understanding of how to maximise opportunities utilising
• Responsible for building an ongoing knowledge base within targeted customer segment to identify, investigate and qualify major areas of opportunity, including coordination of objectives with the strategies of product development and sales
• Develop detailed plan for programs (including solid fact-based business cases / criteria and possibly budget allocation) to drive incremental revenue or protect base business area revenue and profitability objectives. Also, develop market specific programs based on in-depth knowledge and identified opportunities
• Implement and oversee program creation, product focus, promotions, communications, distribution and production of literature, sales tools and pricing as appropriate for targeted customer segments
• Measure and analyze marketing activities with appropriate tools. Communicate measurements and performance against the criteria. Adjust plans and programs as appropriate based upon analysis of market, segment, or competition
• Manage/monitor people and financial program resources as appropriate. Advise management on program specific budgets. Maintain accountability for direction and control of financial and budgetary results. Manage cross-segment product, pricing, promotional and channel programs as appropriate
• JD or masters level degree preferred
• Minimum of five years marketing experience
• Demonstrated basic marketing and project management skills
• Demonstrated excellent oral and written communication / presentation skills
• Manager of marketing plan development, including research
• Development of segment positioning, brand architecture, competitive assessments, customer segmentation, solution brands and building on brand equity
• Develop and execute marketing tactics
• New Product launch plans and roll out to customers. Alignment with the Marketing function area needs (PR, Direct to Customer, Show Management, web)
• Achieving revenue goals and managing to approved budgets
• Brand Knowledge/Brand Equity: Knowledge of and ability to apply basic marketing mix concepts (e.g., segment positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation)
• Business Knowledge: Knowledge of procedures and marketing mix elements that drive increase in volume and brand equity
• Marketing Direction: Knowledge of and ability to apply basic marketing strategies (marketing programs)
• Sales Management: Knowledge of basic sales management concepts (sell-in process, benefits/features products, channels, training)
• Planning & Organizing: Establishing courses of action for self and other to ensure that work is completed efficiently in light of the strategies and destination of the department and organization. Strong project management skills required
• Communicating Effectively: Conveying information and ideas in a clear, meaningful, and timely manner, providing information to ensure understanding; solicits input from the audience during the communication
• Thinking Systemically: Understanding the complexities and interdependencies of information and events in order to develop more effective solutions and ideas
• Building Value Based Relationship: Generating alliances internally and externally by continuously identifying and acting on those things that will create success for the company and its customers, suppliers, community
• Establishing Collaborative Working Relationships: Developing and using collaboration for the purpose of accomplishing work objectives; developing relationships with other individuals by listening, sharing ideas, and appreciating other?s efforts and point of views
• 10 Exerting Personal Influence: Persuading others to support or agree with an idea, issue or position
• Bachelors degree, preferable in Marketing. MBA preferred
• Plan and execute marketing campaigns to drive top line sales within targeted ROI
• Own and actively manage the online acquisition channel mix elements to ensure best overall return
• Own and manage all aspects of the creative development process to deliver best in class communications
• Develop, implement, and evaluate quarterly marketing plans
• Execute online marketing and co-marketing campaigns with a primary focus on user and content acquisition
• Implement online PR, product, and branding promotions to build brand awareness
• Manage media relations and events
• Responsible for the design and production for relevant point of sale
• Develop and implement appropriate ROI tracking methods; and analize and report on daily and weekly campaign performance
• Work with engineering and marketing teams to identify project areas, and process enhancements to drive overall program improvements
• Lead the development of marketing collateral and promotions which are linked to seasonal campaigns
• Support retail operations via the delivery of value added launch packages, product knowledge tools, in-store events, store opening promotions, and so forth
• Leverage social media and web tools to further extend the brand reach and further engage the customer
• Foster strong, collaborative working relationships with internal partners (Creative, Visual, E-com, IT, Product and Sales) and external partners in order to assure integrated and successful campaign implementation, and marketing initiatives
• Manage consumer touchpoints to assure that all elements are integrated, aligned with the brand and deliver value-added shopping experience cues: shopping bags, in-store music, POS material, brochures, and so forth
• Ensure proper and thorough post-campaign and event analysis for all programs implemented with respect to pre-defined objectives. P&L reporting required and key learnings to be incorporated into future programs
• Work closely with Marketing Director on various strategic projects and initiatives
• Manage the marketing budget on a monthly basis and provide details associated with discrepancies which surface
• Manage a team of Marketing professionals and foster creativity, development and coaching where required
• Bachelor's Degree - Marketing
• 5 to ten years in fashion retail marketing experience that includes product/category management, development and implementation of events, promotions, collateral and other marketing programs
• At least 5-8 experience in a fashion-related consumer goods business an asset
• Previous staff supervision required
• Must have knowledge of marketing fundamentals, forecasting, budgeting, effective oral and written communication, strong analyzing techniques required
• Understands how to apply product and event performance data to support business. Must be skilled at interpreting and applying findings to better support the business
• Knowledge and interest of the retail fashion industry is an asset
• Has a strong sense of branding and is able to formulate copywriting with respects to tone
• Exhibits strong project management capacity with an emphasis on working with and through cross-functional teams
• Bachelor’s degree in related field required
• 3-5 years work experience in a related field such as sales or marketing required
• Strong track record of working on cross-functional teams required
• Demonstrated ability to effectively manage projects required
• Strong verbal and written communication skills required
• Excellent time management skills and organizational skills required
• Ideal candidate should have min 3-5 years of marketing experience in multi-nationals company
• Proven track record of campaign project management
• Familiar with the local activation and media buy agency landscape
• MBA from reputable universities will be an advantage
• Great communication skill, positive attitude and true collaborator
• Passionate to get things done - including take additional extra hours if necessary

Lustre Marketing Manager Resume Examples & Samples

• Understand HPC end user needs and drive requirements into the various planning and marketing organizations across compute, networking, and storage
• Participate in the development and management of online marketing programs with the purpose of generating new sales leads for the company
• Marketing campaign content development and delivery
• Provide market context into product planning and work closely with technical computing teams to define and execute marketing and lead generation programs to support profitable revenue growth
• Develop a comprehensive online marketing plan through media partners that includes banner ads, sponsorships, co-branded email, and other creative means to reach online audiences
• Help to grow our database and deepen our relationship with current database members through a broad range of online and other communications
• Ensure product positioning is effectively communicated and reaches the appropriate target audience
• Work with the sales team to ensure that they are briefed on marketing programs and have the right tools to follow up as required
• Contribute to the day-to-day marketing activities from concept and research through to implementation in any territory where assistance is required
• Represent our company outside of the office by attending external events
• Work with the web team to ensure that marketing programs are accurately reflected on our Web site and that all required lead acquisition components are fully in place
• Collect information and data to produce consolidated monthly campaign metrics
• Assist in partner marketing programs, working with channel re-sellers of our products
• Bachelor's Degree in Marketing and/or Business (MBA preferred)
• 7 years experience in managing and executing B2B direct marketing, customer lead generation and acquisition programs
• 6 years experience utilizing presentation and/or communication skills to help build teams and influence
• 4 years experience working on joint marketing programs with channel partners
• 4 years experience in working with and managing external vendor / partner relationships
• 3 years experience in social networking, community engagement and relationship building
• Experience working with HPC or in a related field
• Experience working with Lustre
• Previous Supervisory or Management experience
• Outstanding analytical skills used to assess online traffic, understand visitor paths, and devise data-driven customer segmentation and behavioral targeting strategies
• Proven ability to inspire and lead global marketing teams to targeted objectives while forging strong, productive relationships with Sales, IT, and other partners
• Broad knowledge of current and emerging online trends
• Ability to think strategically one minute and execute tactical details the next
• Extremely resourceful, highly creative and high energy
• Ability to build relationships with multiple people/groups of all levels across the organization
• Creative with a solutions-oriented focus
• Excellent verbal communication skills and a history of developing and delivering C-level presentations

Latin Marketing Manager Resume Examples & Samples

• Subject Matter Expert and spokesperson for Enterprise Security Products at events, customer engagements, PR/AR, etc
• Security buyer and marketing expert who can advise on sales and marketing programs
• Content creator who can take global messaging and make it work for regional audiences or develop appropriate regional content as needed
• Lead regional planning cycle coordinating between Sales and Marketing
• Act as the liaison between regional marketing and WW Enterprise Security Products Group marketing
• Participate in developing annual and quarterly marketing plans for the business unit
• Influence and assist in a mix of direct marketing programs across Latin America. Activities may include driving face to face events, participation in 3rd party events and conferences and running regional customer forums
• Influence and assist in a mix of digital marketing programs across Latin America Activities may include email campaigns and webinars as well as managing 3rd party integrated digital marketing campaigns
• Coordinate and support quarterly calling campaigns with telemarketing teams, product marketing and sales operations to drive net new sales pipeline
• Bring creativity in how we engage with clients and prospects to increase response rate and engagement time
• Determine needs for local messaging/assets and assist in creating messaging and content
• Drive local social media efforts. Be active in blogging/tweeting on local issues
• Develop closed-loop post-analysis for marketing programs and identify/execute indicated actions
• Enable telemarketing/inside sales/sales teams on Enterprise Security Products and new announcements
• Strong track record of planning and execution in a multi-country environment
• Experience in the enterprise security market or other enterprise software market
• To be a self-starter who is able to work as part of a distributed virtual team
• Creativity and big idea thinking
• Excellent communicator including verbal and written skills
• Avid social media participant (i.e., I like to blog and tweet)
• Good knowledge and experience of marketing automation tools; Eloqua and Salesforce.com preferred
• Expert knowledge of marketing principles, practices, tactics and tool
• Expert knowledge of offering, segment, partner and account-based marketing
• Well-developed understanding of the industry, offering categories and HP offerings/strategy
• Strong project and budget management skills
• Strong influencing and consensus-building skills
• Fluent in Portuguese, English and Spanish

Life Cycle Marketing Manager Resume Examples & Samples

• Bachelors degree in Marketing/Business/Technical (must) , Masters degree in business (preferred)
• 10+ year marketing experience, preferred in technology sector
• 5+ years product marketing/strategy and/or go to market experience
• Demonstrated ability to
• Drive an organization's vision, strategy and execution, leading to tangible business results short and longterm
• Drive innovation & transformational change into a larger organization
• Define value propositions, differentiated brand positioning & messaging

Marketing Manager HP Software Resume Examples & Samples

• 7+ years marketing experience and/or solution development
• Ability to interface effectively with different management level
• Strong influencing, consensus-building and conflict resolution skills

Marketing Manager, Collaboration, Apj Resume Examples & Samples

• To lead, participate in and support cross-functional, virtual Collaboration GTM teams, aligning the Marketing strategy with the APJ Collaboration business objectives in order to achieve a measurable performance impact on the success of the APJ Collaboration portfolio. The role is inclusive of marketing strategy development, market development and field execution
• To work closely with the Collaboration GTM teams as an advisor and collaborator, defining go to market strategies, and subsequently supporting these strategies with effective and measurable marketing programs. Active participation as the Marketing lead in APJ Collaboration virtual teams
• To drive broad-based awareness of Cisco, our executives and our architectures/solutions in the APJ Collaboration marketplace. Collaborate with the Public/Analyst Relations team to drive media and thought leadership in the Collaboration space
• To ensure tight alignment of marketing objectives and outcomes to the APJ Collaboration sales plan, and a measurable Marketing Scorecard to report Marketing and initiative progress
• To maintain strong and collaborative relationships with Collaboration marketing teams in APJ and globally to ensure sharing of best practices
• Assist in the development and execution of the annual Collaboration Marketing Plan based on the sales goals and initiatives for APJ. Responsible for the creation, metrics, execution, regular communication and analysis of this plan to appropriate theatre sales personnel and those central groups (such as GMCC) who have a stake in the outcome
• Market Planning - Supporting and establishing strategic Marketing direction for the broad APJ Collaboration team and establishing appropriate support mechanisms to accomplish APJ Collaboration sales goals. Commitment to a long-range course of action to accomplish a long-range goals and vision
• Relationship Building – use appropriate interpersonal styles and communication methods to influence and build effective relationships with business partners (including peers, customers, functional partners, external vendors and alliance partners)
• Business & technical knowledge – understand and utilize economic, financial, and industry data to accurately diagnose business strengths and weaknesses; identifying key issues and developing strategies and plans
• Strategic market orientation – cultivate strategic customer relationships, be they internal or external, ensuring that the customer perspective is the driving force behind all value-added business activities. Translate key marketing messages to needs of business and IT executive audiences. Develop Collaboration thought leadership strategies
• Entrepreneurship and creativity – demonstrate a creative can-do attitude in a rapidly changing environment
• Executive disposition – convey an image that is consistent with the organisation’s values, demonstrating quality, traits and demeanour that command leadership respect
• Bachelor's degree in Engineering or Marketing
• At least 10 years’ experience in the Collaboration industry ; preferably in a regional capacity
• Ability to define and develop strategies
• Up to date knowledge of current tools and techniques for Marketing execution including demand generation activities, events and digital marketing
• Experience leading and managing complex multi-discipline teams
• Methodical and process orientated
• Develop messaging and positioning for Cisco’s Application Integration and Process Automation solutions, ensuring differentiation in their categories and integration into the larger Internet of Everything message and offerings
• Partner with SMEs and fellow marketing team members to create content that will support a differentiated web presence, awareness campaigns, demand generation, and sales enablement
• Ensure SMEs within the product portfolio team are featured as thought leaders by writing blogs, speaking at events, etc
• 4+ years of experience in the software or services industry, preferably focused on web services, middleware, or business process automation solutions
• Exceptional writing and presentation skills; ability to leverage various types of media to tell factual stories clearly, creatively, and succinctly
• Experience at multiple stages of a technology startup: ability to see “outside-in” and connect with both technical and business audiences
• Demonstrated effectiveness in working with development organizations, sales, marketing and channel teams
• Bachelor’s Degree required; MBA preferred
• Position Cisco´s IOE Brand in Central & Germany while building on the Cisco Corporate provided brand materials and assets
• Adopt the IoE Demand Generation Campaign with focus on Manufacturing - ensure successful deployment in Germany across selected Marketing Mix and Media Channels
• Close alignment to Corporate IoE/IoT Vertical Solutions Team to adopt best practices, materials, align on activities (e.g. Innotrans Berlin 2014)
• Drive dedicated Initiatives/campaigns around IoE/IoT in Germany/Central and link activities wherever possible to global activities, Center of Innovation in Berlin, CBC Eschborn, Cisco Live Milan and other local platforms
• Work closely with the Central Marketing team, esp. the Central PMO team and Country Marketing leads for close integration and realization of IoE activities in local Marketing Plans – e.g.IoE positioning in local marketing campaigns, websites and offices
• Work closely aligned with EMEAR IoT sales team and actively support the Innovation Center in Berlin
• Studies in Economics, Marketing Communications, Communications, New Media or similar
• Ability to well articulate and communicate Strategy, Execution and Reporting with Stakeholders at EMEAR and Central Level
• Minimum 5 years of Work Experience in Marketing Strategy and Execution
• Used to work in global matrix organization in an international environment
• Used to work in large organizations interfacing with different functions and locations at Global, European and local level
• Able to work self-responsible, taking initiative to engage with the wider Marketing team and also engage cross-functionally ie. with Public Relations, Sales, EMEAR/Central Marketing
• Initiative, resilience and flexibility also in time-critical situations
• Fluent German, excellent English
• Job can be based anywhere in Central Europe with preference Germany
• Develop and drive demand generation and sales enablement focusing on program development with content that motivates customers, partners, and Cisco sellers today and inspires them for the future of what’s possible through a long term relationship with Cisco to realize the Internet of Everything
• Partner with offering development, subject matter experts, and marketing disciplines across the team to develop program attributes that secure differentiation in the marketplace
• Leverage key client and partner references to serve as proof points
• Help develop positioning for Cisco Partners that make partnership with Cisco critical to their competitive differentiation and business growth
• Stay up to date on points of view from leading industry analysts and key influencers in the market
• 5-10 years of experience in the software and services industry, with specific experience developing demand generation and sales enablement content (Annuities focus is a plus)
• Ability to simplify emerging technologies down to comprehensible takeaways and actions
• Bachelor’s Degree required; MBA is a plus
• Candidate must have a strong understanding of Cisco product and services offerings with ability to recommend program alignment. Present and maintain positive and enthusiastic disposition for Cisco's offerings by understanding each one’s unique value to customers, partners, and Cisco. Candidate must be able to recognize barriers to success and make recommendations to both product and services teams to overcome hurdles. This individual needs to be extremely effective in a matrix-managed organization and have well-developed communications and presentation skills. Recognize when escalation is required and initiate effectively and with suggested solutions

Thought Leadership Marketing Manager Resume Examples & Samples

• Partner with offering development, subject matter experts, and marketing disciplines across the team to lead content development that supports awareness through demand generation
• Define positioning and messaging that secures and articulates differentiation in the marketplace; ensure key client and partner references to serve as proof points
• Develop positioning for Cisco Partners that make partnership with Cisco critical to their competitive differentiation and business growth
• Develop relationship with key industry analysts and influencers to shape and promote a unique point of view
• Develop and drive thought leadership content that motivates partners and customers today and inspires them for the future of what’s possible through a long term relationship with Cisco to realize the Internet of Everything
• Deliver content to demonstrate Cisco’s leadership and unique POV at key events
• 10+ years of experience in the software and services industry, specifically including marketing or consulting experience in the big data and analytics space
• Experience at multiple stages of a technology startup: ability to see “outside-in”
• Exceptional writing and presentation skills; ability to tell factual stories clearly, succinctly, and with impact
• Bachelor’s Degree required, MBA Preferred
• Experience working with industry analyst firms to shape their perceptions and drive their agendas to align to Cisco’s POV
• Bachelor’s degree in Marketing, Communications, Business or equivalent experience
• Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline to achieve company growth/retention goals and expand a brand
• Progressive levels of responsibility within a fast paced marketing environment
• Prior experience coaching and developing teams
• Prior health insurance industry experience
• Previous Agency experience

Account Based Marketing Manager Resume Examples & Samples

• Jointly develop account based growth strategies in partnership with strategic sales on specific, prioritised accounts
• Develop and execute a robust contact and persona management and engagement strategy for target accounts, inclusive of messaging aligned to customer objectives, the right mix of marketing tactics to engage the account and marketing support during and after the sales process
• Develop, capture and encourage the development of innovative and creative programs to promote Dell SecureWorks brand and relationships at the target accounts; take the lead on implementing best practices across the team
• Strong content creation, from formation of ideas or to finished proposition and communications Work with cross-functional teams across marketing to meet and exceed the account’s marketing plan objectives
• Articulate the specific needs of target accounts to Demand Centre team in order to develop and execute relevant programs focused on strategic accounts through web, social and nurture content
• Ownership and accountability of KPIs and success measures to drive growth in the accounts. Gain buy-in for measurement models from key stakeholders
• Measure, analyse and report on the impact of account based marketing plan on sales pipeline revenue (marketing sourced and influenced). Support the quarterly business review for accounts
• Understand the customer journey, behaviour and trigger points and identify targets for specific marketing programs
• Define and manage budget allocation for account based marketing programs
• Develop and provide ongoing sales enablement to ensure alignment and consistency
• In depth working knowledge of sales and marketing in a similar technology, software or solutions company
• Successful track record of developing and executing account based marketing programs, inclusive of executive level, customer facing marketing programs and internal sales engagement
• Proven ability to develop strong, executive level, outcomes oriented content and messaging mapped to specific personas
• Ability to translate & communicate product messaging into industry sector/verticals/roles incorporating a segmented solution approach to company size highly desirable
• Strong communication and influencing skills. Excellent relationship building and networking skills
• Solid written, verbal, interpersonal, and presentation communication skills
• Team player able to work in cross-functional sales and marketing teams
• Proactively manage and direct a best-in-class team across eCommerce, analytics, on-site search, and optimization for all Dell Software content and websites
• Define, strategize, implement, and maintain vendors and agency relationship, including budget and accountability for deliverables
• Strategize and enable global eCommerce growth through support and enhancements of the eCommerce platforms and improved marketing programs
• Ensure a superior customer experience in online purchase through shop design, checkout, and order processing
• Track, analyze, and report on sales, purchase, and trend behavior for the ecommerce channel while driving actions to increase online sales
• Coordinate with business on additional product development to fit a frictionless order model
• Lead the company in defining program analytics strategy, vision, and infrastructure needs to support business objectives and drive decision making
• Manage and prioritize analytics tagging requirements based on business objectives and data needs in coordination with defining and maintaining global KPIs and benchmarks for Dell Software and digital marketing programs
• Coordinate with team members for ideation and delivery of site optimization programs and tests
• Provide support to team members for on-site search across all Dell Software web properties
• Develop best practices and evangelize these learnings across all areas of the teams responsibility

Venue Tablet Accessories Marketing Manager Resume Examples & Samples

• Bring together cross-functional teams (engineering, procurement, creative, packaging, sales, quality, etc.) to deliver the common goal of launching tablet ecosystem and platform-owed accessories on-time with platform
• Day-to-day communication with regional teams to provide information required to successfully launch products and drive sales
• Coordinate closely with Client Peripherals team to ensure timely launch of accessories across categories (input/output devices, cases, etc.) in the tablet ecosystem
• Educate downstream teams (CoC, sales, segments, etc.) on the value proposition for tablet ecosystem through collaterals, demos, lobby events, etc
• Ensure customer issues are routed to the right team and addressed
• Have a good understanding of competitive offerings and Dell differentiation
• Track the performance of tablet accessories (in terms of Attach Rate, SPRU, SPMU) to support planning team make informed decisions
• Support planning and execution of marketing activities to ensure effective and efficient delivery
• Co-ordinate with other areas of the firm to identify relevant events and other marketing activity, to ensure effective leverage of all opportunities by bankers
• Work with extended global team of colleagues within CIB and other areas of the firm to ensure effective co-ordination of sector, local, regional and global activity
• Measurement of activity impact and effectiveness, including preparing presentations of findings to senior management
• 5 years + experience of developing and executing marketing strategies covering a range of clients, products and marketing tools within large, complex financial services or industry related organizations and covering multiple countries / regions
• The ability to manage multiple and varied assignments concurrently
• Effectively identifies and implements solutions to reduce complexity in marketing activity
• Superb oral communication skills, telephone communication and persuasion skills
• Experience in event planning and organization
• The ability to collaborate and establish credibility with communications and business colleagues globally, actively engaging with marketing/product management and business contacts across the firm to develop strong marketing strategies
• Aligns marketing strategy with business objectives and broader organizational goals
• Able to independently plan and execute; professional, focused and reliable

Marketing Manager Glenview Resume Examples & Samples

• Strongly preferred bilingual candidate (Spanish) - verbal, written, and communication skills
• Outstanding project/time management and communication (verbal and written) skills are a must
• Strong client management and relationship building skills; ability to develop strong cross functional working relationships
• Proficient in MS Office – special emphasis on Excel, PowerPoint and Word (required to create effective report
• Manage day-to-day aspects marketing programs, including campaign management, reporting, issue tracking, member management
• For digital subscription products, develop and execute strategies to grow member base and decrease attrition
• Analyze member activity and identify opportunities for segment support
• Identify opportunities for deeper connections with customers, and implement strategies for richer customer profiles using self-identified and social media data
• Communicate with vendors and agencies and work well with internal creative, interactive and technology teams to deliver appropriate campaigns and functional releases. Maintain strong, ongoing channels of communication with sales force, Marketing, Editorial, and other internal departments
• Participate in regional campaign planning
• Partner with VP and/or Director to identify and modify product promotional strategies and sales cases as appropriate
• Understand effectiveness of marketing plans and promotional campaigns
• Research and report information about market trends, competitive issues and products, customer issues, and sales force needs to stakeholders as directed
• Work with Solution Managers/Leads to set goals for market research activities

Ecosystem Marketing Manager Resume Examples & Samples

• Bachelor’s Degree with 9+ years of experience in Intel or comparable technology industry marketing
• 7+ years of experience in product marketing, product engineering, or business development in the open source software domain
• 7+ years of experience presenting to an executive audience
• 7+ years of experience with industry design cycles and hardware/software engineering considerations
• Strong business background including examples of business analysis and value proposition creation. Experience in developing business strategy into a well-executed and communicated plans. Direct product and market development in a P&L business is considered a big plus
• Technical depth sufficient to understand and communicate Intel's engineering priorities and value proposition to open source ecosystem partners
• Strong project management skills, and the ability to lead and influence across groups/divisions at multiple levels in the organization to get results; drive initiatives independently with minimal direction; and develop strong partnerships, both internally and externally
• Ability to work in a high-energy, data-driven environment while demonstrating solid organizational skills
• Representing Disney approach to digital in internal/external meetings
• Provide support and topline knowledge across all aspects of digital marketing (search, social, content and website as well as bought digital campaigns are required)
• Drive a consumer first approach and manage the creation/sourcing for relevant digital marketing content ( editorial, photos, digital videos..)
• Partner with DI to support and leverage Disney.co.uk; input franchise & Lines of Business requirements to Disney Interactive team, support roadmap creation, support Disney.co.uk objectives
• Help leverage digital partnership opportunities including and more specifically Licensees marketing management
• Budget management of Digital Products marketing spend
• Demonstrable knowledge of the digital marketing mix with proven professional, digital marketing experience
• Ability to demonstrate experience of operating across a complex matrix organisation
• Strong marketing skills centred around audiences
• Exceptional, communication and interpersonal skills
• Digitally-savvy and interested in all aspects of digital (products, platforms, search etc.)
• Develops and executes marketing strategies and tactical plans to support acquisition targets for Proprietary Cards
• Internal Genesis Direct Mail start-to-finish execution – quarterly mailings
• External Direct Mail start-to-finish execution – 3X/year
• Leverage alternate targeted channels where appropriate – email, digital banners, OBTM
• Collaborate with business partners to help inform business briefings and deliver succinct business cases
• Bring to life lead product benefits and value propositions, fueled by client knowledge and insights
• Work closely with CIDM (Client Interaction Database Management) /Data Analytics teams to prioritize resources and effectively design measure and implement all programs Champion creative excellence in direct mail
• Manage agency partners to deliver creative that is on brand, on time and on budget
• Build, lead, and ensure quality testing strategies that lead to measurable outcomes
• Track and manage invoices for direct mail campaigns
• Campaign measurement, assessment, and recommendations that lead to change and/or testing in future campaigns
• Works to find ways to make processes or work routines simpler, faster and better
• 5+ years marketing experience, with at least 3 years managing/executing direct marketing campaigns
• Proven experience/exposure to database marketing, results tracking and analysis
• Experience in planning, executing and tracking to budget
• Strong ability to work in a collaborative, supportive way across the organization
• FI experience an asset and/or experience in large matrix organizations
• A creative eye combined with a keen attention to detail
• Driving Fandango Family strategy and initiatives including, but no limited to: Fandango influencer network, national screening program, influencer events, co-marketing partnerships and product and content marketing
• Creation and execution of Family-focused promotions including sweepstakes, giveaways, etc
• Collaborating with the NBCU Digital Entertainment sales group on development and execution of client driven activities and programs as it relates to Fandango Family
• Working with NBCU business units, brand partners, client partners on co-marketing programs and promotions
• Prior experience in the family space, including blogger/digital network experience preferred
• 4 - 7 years marketing experience
• Function as part of the LAQ marketing team to help drive and support the execution of the release strategy for new release acquisition product across both film and non-scripted projects
• Work closely with theatrical, physical, digital and TV stakeholders to determine commercial release plans internationally
• Collaborate and manage relationships with film makers, producers, licensors and talent
• Deliver creative elements to support marketing strategy including trailers, key art and above the line marketing materials to be rolled out internationally
• Develop and communicate assets to support local marketing campaigns, including packaging, above/below the line, digital, any special packaging and management of 3rd party promotional partners
• Produce, gain approval, and distribute marketing guidelines for assigned titles and support OpCos in devising their release strategies. Ensuring campaign strategies are integrated and achieve world class marketing objectives across the ‘all rights’ model
• Oversee suitable PR and Social initiatives to enhance marketing strategy on a project by project basis
• Provide OpCo support/ assistance via regular communication, adding value, preparing materials to showcase product at all relevant opportunities, and timely sharing of Best Practice
• Manage international marketing budgets for allocated titles
• Provide oversight of OpCo plans and performance
• Maintain strong working relationships with International Marketing departments and OpCos as well as other divisions/ stakeholders (eg: Acquisitions team, Catalogue, Operations, Sales, and Legal)
• Provide international summaries to internal stakeholders and licensors including release dates, financial and international territory marketing summaries
• Proven success in a similar marketing role. Ideally with international, theatrical and/or home entertainment experience and with sound knowledge of digital and TV
• Experience of developing strong creative marketing materials that are product, consumer and market relevant – key art, trailers, packaging, TV, Print, Online ideally for multi-territory use
• Able to think and act strategically
• Strong commercial understanding and acumen
• Strong project management and organisation skills, with experience of managing budgets
• Strong negotiation, influencing and interpersonal skills
• A marketing qualification or equivalent experience
• Ideally relevant Home Entertainment/ Theatrical/ International industry experience
• Ownership of the local marketing strategy for all UBS Asset Management capabilities
• Custodian of all market facing collateral and content both in digital and print mediums
• Co-ordination and implementation of market messaging and engagement including content production, distribution and tracking
• Collaboration with sales and investment teams both locally and globally to create and project manage market competitive campaigns around key capabilities
• Work across divisions with Wealth Management and Investment Bank to maximize the use and position of the UBS brand for Asset Management
• Increase the standing and awareness of UBS Asset Management as a leading investment house across segments

Marketing Manager, Small & Medium Business Resume Examples & Samples

• Work cross-functionally with product marketing, design, insights, product managers and fellow marketers to execute on integrated go-to-market plans including education, acquisition, engagement and retention campaigns
• Understand Product Marketing, Analytics, and Small Businesses' needs, and seek their input to incorporate their feedback into your Marketing plans
• Analyze and communicate marketing program’s results in order to rapidly scale successful programs
• Lead annual and quarterly Marketing initiative business planning
• Extensive direct marketing experience including but not limited to direct mail, email, SEO/SEM, industry events/conferences, webinars, social media, online and print advertising, and customer events
• Experience in leading projects in their entirety and in handling multiple projects with strong project management
• Experience in working in a matrix environment with multiple stakeholders and partners
• Experience in handling vendor relationships on all levels
• Experience in using contact management systems, CRM and/or marketing databases and the know-how to leverage its functionality to maximize lead generation and up-sell/cross-sell opportunities
• Experience with integrated lead generation/nurturing, up-sell/cross-sell, and retention programs and processes
• Experience in insurance or law enforcement industry preferred
• Vertical, Sales & Marketing Alignment
• Report directly to the Marketing Director in Miami
• Interact closely with other GLAC marketing team members in Miami, Mexico, Colombia and Brasil
• Guide our advertising, media, digital and promotion agencies
• Make sure that other functional teams within Chile and LAC Region are informed of marketing programs and activities
• Understand our regional & global marketing objectives in order to guide our partners appropriately
• Make sure that we comply with the law when developing promotions and other marketing programs
• Keep our ever changing marketing calendar up to date to guarantee on-time implementation of all programs and activities
• Prepare monthly reviews of marketing plans and calendar to review progress against plan
• Evaluate effectiveness on our marketing programs to showcase best practices and identify areas of improvement
• 8+ years marketing experience
• Marketing planning and Campaign execution experience is required
• Bilingual English & Spanish
• Agency management experience is preferred
• Experience working in and with multinational organizations or local well positioned brands
• Work within the Marketing function, co-creating and executing marketing plans with our key clients (Banks and Stores)
• Reimagine the use of Visa’s key sponsorship assets, FIFATM and the Olympics, working side by side with banks and retailers asking yourself how to improve the issuance and usage of Visa Cards
• Work with Social Media bringing your knowledge and creativity to look for innovative ways to capitalize our social, digital and mobile channels with the final consumer (you)
• Work with campaign or promotions
• Work with agencies by guiding and managing the relationships to maximize results
• Highly involved driving all promotional efforts, offers, platforms, and activations in Peru
• Report directly to the senior marketing director in Miami
• Influence other functional teams within Peru and LAC Region to support marketing programs and activities while keeping them informed and engaged
• Interact closely with other GLAC marketing team members in Miami, Mexico, Colombia, Chile and Brasil
• Work closely with the advertising, media, digital and promotion agencies
• Make sure that we comply with the local law when developing promotions and other marketing programs
• Keep our ever changing marketing calendar to guarantee on-time implementation of all programs and activities
• 8+ years marketing experience, preferably in a multi-national company
• Marketing planning and execution experience is required
• Fully bilingual (English/Spanish)
• Trade / Marketing Experience is required
• Bachelor Degree required in marketing or business

Marketing Manager Mar W Resume Examples & Samples

• Oversight and planning of all components of the marketing plan for new clients on boarding to Prudential Retirement
• Responsible for delivery of each plan on time, on budget and at the quality promised
• Partnering with key account partners, relationship managers, implementation managers, the client and intermediaries to thoroughly understand needs and objectives and to create transition marketing plans specific to each client, provide updates on results and adjusts strategy and communications approach as necessary
• Providing direction and feedback to the creative team assigned to support each marketing project through development across a media
• Closely collaborating with partners (legal, compliance and risk) on the review of marketing materials and sales tools
• Tracking results of all implementation programs for reporting to clients and creation of case studies
• Minimum of 6 to 10 years of experience in marketing, or a related function
• Experience in working with all types of qualified plans including 401(k), 403(b), 457, Taft Hartley as well as DB and non-qualified. Specific experience with plan implementations is desirable
• Experience in developing and executing marketing plans required. Must understand how individual marketing components and media fit together into a larger marketing plan
• Excellent oral and written communication skills are a must
• Demonstrated ability to consult with clients through a creative discovery process to uncover client and participant needs and then translate those needs into an executable strategic plan
• Superior matrix management and partnering skills
• Series 6 required within 120 days of employment
• Support the development of business building opportunities for key specific clients through activation of Visa products, marketing platforms and strategic use of sponsorship assets
• Ensure that the overall planned marketing activities are aligned with the specific client's objectives and identify areas of opportunities to deliver more effective programs
• Partner with internal stakeholders to develop joint marketing campaigns based on specific client's strategies and insights. Execute with excellence and Measure performance and share learning
• Manage the Marketing Budget Financial Management and reporting and ensure all marketing activity is performed within agreed parameters. Manage competitor reporting with agency
• MBA from a reputable institute
• Experienced, results-oriented marketer with 4+ years progressively responsible business experiences with a proven track record in delivering marketing programs
• Experience in marketing roles that involve digital/social marketing and card marketing
• Experience in developing client marketing programs and presenting to clients; management/marketing consulting or agency experience a plus
• Develops strategic marketing plans and provide recommendations to various audiences to drive market demand through existing and new distribution channels
• Identify and test new growth opportunities with a strong focus on digital marketing strategies
• Be marketing lead on key partnership relationships, including but not limited to: Scotiabank and Restaurants Canada
• Initiates and manages projects from start to finish that resolve challenges, generate new opportunities, or improve existing processes at Chase Paymentech
• Evaluates the effectiveness of initiatives, produces quality reports and analyses projects and makes mature/thoughtful recommendations based on the results
• Be marketing lead on merchant experience surveys
• Mentor and coach marketing associate(s)
• Education/Experience
• Certification/Registration/Licensure
• Strong project management, relationship building and written communication skills are required
• Strategic planning, problem-solving, analytical skills and the ability to balance multiple tasks simultaneously are essential
• Management of vendors is required. Understanding and experience in all disciplines of marketing is essential such as direct mail advertising, media, mass, communication plan development, e-Marketing, digital and promotional strategies. Understanding of payment processing, financial services or the business-to-business market is a plus
• Graphic design ability in Mac and PC an asset

State Adoption Marketing Manager Columbus Resume Examples & Samples

• Create, manage and execute yearly marketing plan to drive revenue growth for the adoption states; responsibilities include: email campaigns, direct mail campaigns, events, websites, and social media activities
• Collaborate with Product Marketing, Creative, and Content Marketing teams to execute campaigns
• Work with adoption states sales to define campaign and message strategy based on national messaging
• Create marketing plans with California and other state adoption teams as needed
• Create training materials for state adoption wins
• Establish and maintain strong working relationships with the state adoption sales team and the product marketing team to understand their needs and bring undeniable value
• Define success metrics to measure marketing activities and provide performance analysis and reports demonstrating effectiveness and new business results of channel marketing programs
• Assess challenges and potential opportunities in adoption states and quickly create solutions to address those challenges and opportunities
• Work with sales to ensure that leads are received, reviewed and acted upon by appropriate sales personnel in a timely manner and assure compliance in lead management process and systems
• Track, measure, analyze and refine program activities and effectiveness
• Bachelor's Degree in Business or Marketing required
• Strong ability to work cross-functionally and cross-regionally and liaise at all levels of the organization required
• Tight attention to detail, deadlines and impeccable organization skills required
• Strong presentation and marketing collateral development skills required
• Experience working with sales teams and sales leadership required
• Proven track record of successful program implementation and management
• Required travel to travel to adoption states and conference up to 30%
• Experience with Education industry required; State Adoption experience strongly preferred
• Works with local sales management to generate creative selling tools, marketing materials, incentives, and promotional themes/programs
• Project management skills required. Must be able to drive sales agenda via material development, client parties and OOH positioning vs. competitive media
• Understands and positions the market, demographics, streets, retail and commercial centers, and advantages of outdoor media in the context of its competition
• Understands and uses all company resources for marketing and research including TAB OOH Measurement system, Scarborough and Telmar
• Ability to develop an annual marketing plan while consulting with department heads; includes developing and managing marketing budget
• Develops targeted marketing campaigns and directs sales organizations toward emerging opportunities
• Prepares client presentations including deck, story, research and artwork
• New business development activities which could include advertising agency and client presentations and using local, regional and national research to uncover new client opportunities
• Manages Creative and Marketing departments day-to-day functions
• Hires, disciplines, discharges, supervises, trains, assigns, and schedules employees within their department across both markets. (“Department” is to be defined by the local market presidents and may/may not include responsibility for Research and Art Design.)
• Train all new account executives on effective outdoor design, current production techniques, and overall marketing materials and programs available
• Basic understanding and navigation skills working within internet based CRM program, IE. Salesforce.com
• Judges the competency of employees within the area and assess their general fitness to work
• Directs operations relating to marketing and sales support services
• Promotes the desired image of Clear Channel Outdoor in the general market, trade associations, trade press and advertising community
• CCO brand ambassador both internally and externally
• Budgeting for revenue and operating costs as directed by shared market Presidents/Vice President
• Interfaces with all areas of the division and works closely with Corporate Sales and Marketing management to implement company-wide marketing programs
• Is responsible to understand and maintain corporate standards for both PC and Macintosh platforms
• Participates in company training, safety meetings and other meetings and events as directed
• College level degree in marketing, business management, sales marketing or related fields
• 3+ years of experience in media
• Computer skills on both Macintosh and Windows platforms, Proficient at Microsoft Office products, including Excel, Word and Powerpoint. Also a working knowledge of Adobe InDesign, Photoshop, Illustrator and Acrobat
• Read and comprehend complex correspondence; write concise, persuasive business correspondence and creative proposals, brochures and other materials
• Excellent speaking skills with clients, corporate executives, employee groups, etc
• Listen to client goals, objectives and needs, and effectively communicate solutions
• Integrity in dealing with confidential matters, clients, competitors and regulatory requirements
• Demonstrated leadership skills in previous positions and management experience preferred
• Exercise judgment and make independent decisions
• Ability to understand and calculate basic mathematical equations - including business math
• Valid Driver’s license

Marketing Manager Denizen & Signature by Levi s Resume Examples & Samples

• Supports development of annual marketing strategy and brand management plan
• Implement and execute a strategic PR plan and resulting programs that will achieve significant increases in brand awareness, coordinating and measuring external and internal initiatives
• Supports development of seasonal editorial calendar and communications strategies for brand and customer social media properties
• Maintain a keen understanding of the competitive marketplace and make appropriate recommendations regarding PR and social strategy
• Manage media inquiries and sample requests
• Manages program measurement and hindsight in partnership with internal teams and agency partners
• Ensure success by sustaining highly collaborative relationships with key internal stakeholders, including Merchandising, Design, Ecommerce and Sales teams
• Assists with management of the marketing budget, optimizing cost to benefit ratio
• Public relations experience preferred
• Demonstrated ability to independently lead moderate to complex projects
• Strategic thinker with strong planning and organizational skills
• Excellent written and verbal communication skills - includes influencing, negotiation skills and content development
• Excellent business acumen with the ability to conduct basic ROI analysis on programs
• Extensive knowledge of market trends, social media and the retail landscape
• Proficiency with MS Office applications (Word & Excel)
• Plan and manage deadlines in order to successfully execute: advertising,merchandising, and other promotional programs
• Lead with a "marketing led" ethos. Understand the current and potential customer base and help to drive the brand awareness through marketing campaigns
• Ensure all marketing activities are carried out with necessary budgetary approvals and are in line with agreed plans
• Measure the success of campaigns and activities: share monthly spend summary, success metrics, and improvement recommendations
• Collaterals and Campaigns​- Oversee and manage the production of marketing campaigns/collaterals (end to end execution)
• Use data from focus groups to drive and positively drive marketing content
• Manage relationships with internal stakeholders when developing key messages, and work with various teams to finalise copy
• Assist with implementation of multi-lingual campaigns
• Protect organization's value by keeping information confidential
• Evaluate customer feedback to improve marketing messages as needed, and to ensure successful encoding/decoding of all communication messages
• Bachelor's degree in business marketing or related subject required with 3-5 years of marketing experience with minimum 2 years in digital marketing environment preferably in financial institutions and/or agency with main account client in digital/social marketing
• A proven track record in identifying and driving new capabilities and approaches to meet the customer and business needs
• Proficient with: MS Office Suite applications
• Actively promote Cabela’s through public relations by identifying key media contacts in the store trade area; develop and foster these relationships to leverage local PR efforts and maximize media exposure for on-site and off-site events; actively function as the PR liaison for the retail store location
• Manages the promotional budget including month end reconciliation and forecasting and contribute to the ROI analysis for each major store event executed
• Must be able to hear well enough to communicate with customers and co-workers
• Must be able to stand and/or walk to fill orders, assist customers on the sales floor, etc
• Must be able to stock product at various racking levels, use step-stool or ladder, etc
• Must be able to place product on/off conveyor, trucks, shelving, etc
• Must be able to write, type and use phone system
• 2 - 4 years of experience in a SaaS marketing role
• Strong leaning toward lead generation and digital marketing programs
• Track record of results-oriented achievements and strategy execution in a growth company
• Experience working with key marketing automation and tracking tools like Salesforce, Pardot, Google Analytics
• Strong product marketing expertise and the proven ability to conceptualize along with the ability to evangelize marketing theory and practice

Marketing Manager Rooftop Films Resume Examples & Samples

• Promote Rooftop Films as a whole and each individual screening and event
• Consult regularly with staff members to understand programs and services
• Manage and create content for social networking sites, Rooftop Films blog and website
• Draft and edit effective and innovative communications materials including mass e-mails to mailing list, internal documents, emails, press releases, media alerts and other marketing and communication materials as required
• Responsible for updating event photo/video archives each week and distribution of content to public, press, etc
• Manage distribution of Summer Series flyers, postcards and posters by street team
• Possess flexibility, strong organizational, project management, writing, proofreading and verbal communication skills
• Be culturally engaged. A familiarity with and interest in independent film is a plus
• Knowledge of current and evolving trends in marketing, communications and social media
• An understanding and dedication to our mission
• Demonstrated work experience in traditional and grass-roots marketing as well as community outreach
• Ability to thrive in a small team environment, to take responsibility and to meet tight deadlines
• Knowledge of market research techniques and data collection/analysis a plus
• Supervisory/training experience preferred
• Strong computer skills required, including HTML editing skills, internet research skills, spreadsheets, and databases; familiarity with Adobe Creative a plus
• Ability to work flexible hours as required, including some evenings and weekends

Marketing Manager, Bibles Resume Examples & Samples

• Working with corporate research team, manage product, cover, and title research programs
• Manage award competition submissions for products and campaigns
• Manage pre-and post-show planning for conferences, tradeshows, and events as assigned

Marketing Manager, Direct Resume Examples & Samples

• Previous experience in email, site and mobile marketing
• Ability to balance client experience and business needs to ensure correct prioritization of work
• High energy and flexible in a constantly evolving team environment
• Well-organized, extremely detailed, project and results oriented
• Demonstrated oral and written communication skills
• Minimum educational level: Bachelor's Degree and/or equivalent experience
• Minimum experience: 5 years of marketing experience. Email and eCommerce experience required
• Leads the development of the vision, strategy and plan for Direct Marketing Center of Excellence with an eye towards continuously enhancing the targeting, creative, and communications as well as project management and operations. Keeps abreast of the best practices in direct marketing and instills them in the Direct Marketing team
• Builds relationships with company senior management – chief marketing officer, business line leaders, etc. – in order best understand bank and line of business goals and develop direct marketing strategies for meeting them. Influences business lines to continue to invest and test new offers and channels. Helps develop business cases for investing more in direct marketing
• Presents regular direct marketing updates to the chief marketing officer, to include results, insights gleaned from results and strategic recommendations for leveraging direct marketing in the short and long term
• Overall management of planning, budgeting, and execution of our direct mail, statement, and other 1 to 1 targetable channels
• Responsible for writing and/or editing content for direct, statement and landing page channels to ensure results
• Partners with the bank’s chief marketing officer and advertising and promotions manager to ensure that the M&T Bank Corporation’s brands are appropriately and consistently represented across all channels
• Works cross functionally to deliver integrated direct campaigns that complement and enhance effectiveness of other channels
• Champions positioning efforts to ensure that tone is consistent across channels
• Partners with direct marketing analytics resources to develop and execute robust learning agenda for each business line
• Works with Customer Insights team to enhance list request process, such that it is streamlined and errorless
• Establishes and monitors processes and measurement to ensure timely, errorless direct marketing packages and inserts
• Works closely with internal marketing relationship managers and analytics team to plan direct marketing strategies and and ensure effective use of budgets
• Manages external vendors/partners through effective contract negotiation and vendor risk management. Keeps vendor partners connected to results, objectives and the use of all channels in order to maximize the effectiveness of the direct marketing programs they deliver the bank
• Maintains an awareness of new trends and developments in marketing and company products and services
• Exercises managerial authority over staff with respect to hiring, termination, staffing, performance appraisals, and salary recommendations
• 7 years’ experience in managing marketing campaigns in a client or agency environment, or in marketing, portfolio management, product development and/or product risk
• In lieu of degree, 12 years’ experience in managing marketing campaigns in a client or agency environment or in marketing, portfolio management, product development and/or product risk
• Minimum five years project management and/or supervisory experience
• Excellent organizational and communication skills
• Financial services industry direct marketing experience strongly preferred
• Focus on quality
• Must demonstrate the ability to confidently interact with and influence senior organizational leaders
• Ability to multi task, managing multiple priorities and deadlines
• Experience working with vendors and creating contractual agreements with them
• Ability to independently lead a team that includes seasoned and inexperienced individual contributors

Marketing Manager Ifc Resume Examples & Samples

• Work with Marketing Director to develop and execute strategic partnerships, events, promotions, and oversee show campaigns as needed for IFC that will accurately represent the brand across multiple disciplines and increase awareness
• Work with Director of Marketing Operations to oversee Marketing projects from idea to execution – oversee budget, production schedule, and creative development
• Leverage ad sales opportunities to drive incremental revenue and awareness around the network
• Collaborate cross-departmentally, particularly on talent management
• Manage outside promotional and event agencies
• Work with Director on network communication plans for non-media-supported originals
• Coordinate with internal creative services and other network departments related to activation of events and partnerships
• Route and track all contracts and payments
• Oversee ticket allocations and client entertainment opportunities
• Travel required for on-site coordination
• Key contact for AMC Networks Corporate needs
• Participate in special projects and performs other duties as assigned
• Responsible for managing the activation of M&T Bank’s premier sponsorship portfolio including the Baltimore Ravens, Buffalo Bills, and Dover International Speedway, as well as regional sponsorships
• Work with partners across all lines of business to ensure sponsored assets are effectively leveraged to meet business objectives; this includes incorporating sponsored assets into advertising, collaborating with business partners to develop unique product offers and executing world class event experiences
• Responsible for leveraging best practices across the regional sponsorship portfolio to ensure world class execution, strong ROI and return on objective
• Evaluate campaigns for effectiveness in meeting business objectives
• Develop and manage campaign budgets
• Manage all aspects of the development and execution of each marketing and or communication campaign project from conceptualization through execution and implementation
• Analyze results of marketing campaigns and develop recommendations based upon campaign results
• Minimum of five years’ experience in managing marketing campaigns in a client or agency environment
• Sponsorship marketing experience strongly preferred
• Experience leading multiple agency partners
• Outstanding relationship management and ability to interact professionally with all levels of management
• Strong project and time management skills
• Ability to thrive under multiple deadlines
• Flexibility to work evenings / weekends
• Self-starter – can succeed without the need for constant oversight
• Inquisitive – must probe internal and external partners to uncover new opportunities and improve existing programming
• 10+ years total business experience with 5 years of experience working in digital marketing
• Strong understanding of integrated marketing and the role digital plays in marketing environment
• Exceptional customer insight skills and the ability to translate those insights into business ideas
• Passion for understanding the customer mindset and staying abreast of the latest media and technology trends
• Strong management skills with proven ability to drive projects to successful completion
• Ability to multitask, adapt to changing priorities, be decisive under ambiguity, and meet compressed timelines
• Demonstrated ability to work independently, lead initiatives, and establish strong working relationships
• Direct experience with web measurement/analytics

Marketing Manager, Lac Resume Examples & Samples

• Develop a repeatable and sustainable field-ready demand and lead generation process, conversion programs, and marketing campaigns that provide measurable improvement in top-line and bottom-line growth for targeted platforms
• Create and manage integrated programs and campaigns in alignment with new product launches, co-marketing campaigns, existing product upsell and cross-sales, and new market development
• Manage demand generation tools, resources and agencies for campaigns and programs, and reporting purposes
• Provide support for event campaigns, execution steps, content requirements, reporting templates, and supporting systems management
• Manage the sales and marketing lead process and productivity initiatives, with familiarity into the supporting systems, including SFDC
• Partners with International Channel marketing programs leads and regional sales teams to generate strategic client and prospect lists and perform lead generation / qualifying / prioritizing
• Develop programs to manage pipeline opportunities in support of sales
• Support overall company branding and awareness as part of the channel marketing initiatives, lead gen programs, executed through focused campaigns to include field activities & events, regional travel may be required
• Provide related support for external events including: trade shows, conferences, analyst presentations, etc
• Coordinate regional messaging and copywriting campaigns that support sales and client retention strategy with channel and International mindset
• Help adapt campaigns, marketing materials, and other lead generation activities which can be appropriately deployed by regional channel marketing teams (e.g. Blackboard Days, regional Users Conferences, direct mail campaigns, webinar campaigns) to drive the channel partner business
• Coordinate, where appropriate, sales support & sales communications, as part of ensuring success of demand gen programs
• Position may require up to 40% travel
• 5-7 years of professional experience with a minimum of 3 years of marketing experience
• B.A./B.S. degree or equivalent in marketing, communication, or business; Master's degree with international aspects is a plus
• Project management, event planning and campaign execution skills
• Creative thinking capabilities
• High-Tech experience required
• Go-to-market development plan capabilities –including successful launch planning, positioning and execution
• Previous experience with HTML email, viral programs, and working with telesales/telemarketing teams is beneficial
• Strong interpersonal skills; ability to influence others without formal authority
• Excellent written and oral communications skills
• Native fluency in speaking and writing Spanish required
• Define and develop annual marketing calendars as per the various marketing strategies for Amazon.com
• Partners with HBI’s internal resources to define and create optimal web pages and rich media content
• Evaluates marketing efforts to ensure financial and business objectives are reached
• Works closely with overall Activewear business unit as needed
• Works closely with the BU to drive unique product opportunities, ie bundling
• Manages product updates and new program launches
• BS/BA Degree required with 5 or more years in marketing, merchandise planning or retail management
• Strong cross functional leadership skills and ability to manage complex projects effectively
• The successful candidate will possess strong analytical skills as well as developed skills in apparel product knowledge and development
• Strong written and oral presentation skills, solid financial acumen
• Superior interpersonal communications skills and planning and organization skills are required
• The successful candidate must thrive in a fast paced environment with multiple priorities
• Subscribes to the highest level of business ethics

Marketing Manager, ANZ Resume Examples & Samples

• Create and organise marketing content for programs, leadership pieces from initial copy development to asset and campaign production, for strategic campaigns in the region
• Develop, manage, and execute all aspects of the marketing programs focusing on creating demand and retention for Blackboard’s products and services from both existing clients and prospect and develop further innovative ideas to drive Blackboard’s business in the region
• Strong event management skills
• Adapt campaigns, marketing materials, and other lead generation activities that the ANZ marketing team may deploy to drive the Blackboard’s business in the region
• Build and maintain a close partnership with the sales organisation including coordination of the development of regional specific marketing programs, follow-up activities, pipeline contribution, result tracking, and team communication
• Become fluent in the marketplace dynamics, client segment needs, roles, and personas and develop and help execute scalable marketing activities based on this client-centric and segmented approach
• Managing case study and messaging development
• Generate reports and analysis to support marketing key performance indicators such as lead generation, lead follow-up, and lead conversion
• Proven track record of driving successful positioning and content strategy for marketing programs across multiple markets
• B.A./B.S. degree or equivalent in marketing, communication, or business
• Strong planning and project management skills, and the ability to effectively manage multiple projects, prioritize, be detail-oriented, and meet deadlines
• Proactive communicator and track record of strong teamwork and collaboration with all levels of an organisation
• Previous experience with HTML email, viral programs
• Excellent writing, proof-reading, copy-writing, and editing skills

Marketing Manager, Catalog Resume Examples & Samples

• Develop and maintain a national calendar of seasonal marketing programs, working in conjunction with Sales/Retail Marketing to capitalize on key retail pulse points
• Identify and develop fresh and innovative catalog mining opportunities, including new release drafting, Ultraviolet, Blu-ray, Multi-packs, genre programs and more
• Create compelling presentations for Sales /Retail Marketing to pitch catalog programs at the account level
• Evaluate margin analysis from Sales Planning and Retail Marketing teams to meet brand equity objectives are met
• Spearhead catalog coupon programs from brand perspective, including coupon offers, product inserts, IRCs and more
• Review monthly Social Media calendar to offer post recommendations to tap into catalog titles that are relevant and timely for various profiles, including Facebook, Twitter, Instagram, Pinterest and Tumblr
• Create and execute traditional marketing plans where appropriate for repackages and reinvention of catalog titles, as well as periodically assigned new release titles, managing every detail from budget development from sales forecasts, oversight of design, production scheduling and all legal/licensor approvals needed to bring product to marketplace on time and on budget
• Pinpoint attachment and drafting opportunities by following trade publications, entertainment media and consistent review of competitive theatrical release schedules, to identify attachment opportunities
• Liaison regularly with contacts at other studios (Fox, Lionsgate, etc) to create opportunity for cross-promotions including in-pack/on-pack, cross-trailering, social media and other prospective marketing tactics
• Deliver meaningful Catalog Post Mortem analysis and reporting on success of catalog programs, and providing future lifecycle recommendations
• Bachelor’s in Business or Marketing or similar discipline preferred; 2 -4 years Marketing Experience; Studio level experience preferred; and/or training; and/or a combination of education and experience
• Knowledgeable in all Microsoft Office applications, including Word, Excel, Access, PowerPoint and Project software applications
• Self-starter with strong networking and creative skills

Marketing Manager, Newsstand Resume Examples & Samples

• Establish incentive goals for the Newsstand department in partnership with the VP of Newsstand
• Implement and manage a strategic plan to achieve financial results
• Initiate and conduct meetings with outside vendors, develop and foster relationships to drive sales and promotional dollars
• Negotiate with external parties to generate new opportunities and build upon existing relationships
• Remain in constant contact with business partners to keep them informed of any updates or new developments
• Maintain an accurate accounting of all marketing opportunities and monitors progress to identify future opportunities
• Supervise the marketing assistant on the maintenance of coop functions including financial grids and sales reports
• Coach and counsel direct report on performance issues, taking appropriate corrective action in partnership with the VP of Newsstand
• Bachelor’s degree in Marketing, Management or related field
• 5+ years retail/management experience
• Strong relationship building and negotiation skills
• Ability to operate independently in a fast-paced environment
• Detail oriented with strong organizational skills
• Working with the Senior Marketing, Product and Sales managers to develop and implement new product marketing strategy and campaigns
• Develop unique value propositions for insurance by customer target group and product offering to drive increased opportunities to the sales channels
• Identifying new marketing opportunities and working with internal and external stakeholders to build the business case to support this activity and drive it to implementation
• Working with 3rd party insurers and internal businesses to deliver the marketing campaign plan KPI’s for all campaigns. This includes accountability for completing all activities to schedule
• Managing all campaigns from concept to the execution of activity and post campaign analysis and making recommendations based upon the output
• Complete ad-hoc activity as defined by the Senior Marketing Manager and Head of Marketing
• 3 -5 years of Marketing Insurance experience essential
• Marketing Analytics skills
• Demonstrable marketing skills
• Polished communication skills including excellent presentation skills
• Campaign Management and execution experience
• Experienced in the application of analytical tools and techniques for targeting and tracking
• Excellent stakeholder manager

Marketing Manager, Sprite Resume Examples & Samples

• How Sprite can become a category lead to attract China youth into the sparkling focusing on its core benefits “refreshment”
• How we can help to convert huge Sprite user base into huge Sprite love base
• How we can create a ritual to drive Sprite consumption frequency
• Annual strategic business plan (next 3 year plan) and execution brand plan (next year plan) development
• Annual Sprite category recruitment plan development and implementation
• Summer plan (peak season of Sprite and core competitive categories)
• Innovation plan (product, package, equipment, communication, etc.)
• Understanding consumers and develop insights based on emerging trends
• Product and packaging mix development experience
• 6 - 8 years relevant working experience in leading International FMCG Company

Marketing Manager Hungary Resume Examples & Samples

• To develop and agree with relevant constituencies the annual brand plans, and to deliver on its targets, in order to grow revenue, volume, profit and market share
• To bring IMC campaigns, new initiatives and activation platforms to life in the Country, through a consistent approach and leading the decisions at the local level. This will in turn drive incremental brand consumption, purchasing and ultimately drive brand love
• To provide thought leadership and local perspective to BU on the development of innovation plans & pipeline, actively participating through the appropriate stage-gate processes at BU level
• To be an active member of the brand community at European level in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination
• To be able to lead charters work across CSE on our Brand Portfolio; this will require charter governance expertise. Participate actively in the process of the relevant charters to be received by other BU’s, providing input and influencing the deliverables
• To define and recommend key choices of consumer Direct Marketing Investment (DMI) allocation for the brands
• To lead and develop the team and the required capabilities
• Liaising with local product marketing teams on supporting functional marketing campaigns, facilitating the sharing of best practices and oversight of the functional teams responsible for delivery of required assets
• Enable and facilitate local decision making by territory teams through collaboration with stakeholders and removal of obstacles, Develop and share best practice as relevant across with functions e.g. social and promotions
• Digital/VOD point for marketing support for global & regional partners; promoting best practice in EMEA initiatives
• Relationship management of partners identified as key commercial drivers e.g. bundle partners/third party partnerships
• 30% Market Support
• Provide marketing support for licensees and studio distribution partners
• Day to day marketing contact with licensees to enable additional GP opportunities, delivering marketing programs, supporting local execution and removing obstacles
• Coordinate between Commercial, Operations and Analytics to review marketing plans for studio distribution partners and provide recommendations and support through to execution of plans
• Develop central materials and process for licensing partners e.g. POS, merchandise
• Solely responsible for select EMEA Licensing initiatives to create efficiencies in marketing budget e.g. POS
• Responsible for tracking the EMEA Licensing Marketing budget
• 30% Digital/VOD marketing support & Management
• Key contact on EMEA territory questions from product marketing and key stakeholders, recommend solutions and address challenges
• Ensure that best practice for key titles across EMEA marketing is compiled and includes actionable insights
• Coordinate between Commercial, Digital client services & Local marketing to maximise GP opportunities for new release and catalogue & route elements requiring HO marketing approval
• Client contact to develop marketing support and solely responsible for driving selected marketing programs for pan regional clients e.g Googleplay, SEN, Xbox, iTunes - taking into account US/global programs and working in conjunction with local team to compliment their programs
• Marketing point and support for Spain, Italy, Nordic & Russia TDAMs to develop marketing programs
• Attend weekly European digital meeting to represent marketing & keep on top of latest European initiatives
• Manage monthly budget tracker with International Marketing
• 15% International partnerships & promotions
• Manage EMEA promotional agency including priorities and key titles for focus, pitch materials and budget
• Drive incremental revenue through commercial bundles by managing marketing materials and approvals
• Partner with theatrical promotions group to maximize opportunities across windows /white space
• Submit all EMEA promotional deal memos and creative deliverables to Home Office for approval, managing with external stakeholders where required
• Develop promotional activity roll out and provide promotions summaries as required for stakeholders
• 10% Social Marketing
• Manage team at WTB agency and provide day-to-day management of Digital Strategies Documents
• Ensure social platforms are optimised, managing analysis of best in class metrics, input to HO on digital asset requests and requirements
• Briefs and manages any required marketing assets, managing delivery, budgets and approvals with Home office
• 10% Media/Consumer Insights
• Manage EMEA team at OMD Media agency and provide day-to-day management of Theatrical overviews, collation of title specific media activities to be shared with relevant stakeholders and post analysis media activity
• Manage OMD to develop an ‘end consumer’ view to our customers in conjunction with the Consumer Insights Manager and work with OMD to develop Consumer Trends / Media Habits decks with actionable recommendations
• Manages pan-regional and local EMEA Hub digital media buys, asset creation and post analysis as required
• 5% Publicity
• Work with EMEA Hub markets on PR activities with Home Office functional team
• Media liaison and organization of pan-European pr events and junkets as required
• Partner with theatrical publicity group to maximize opportunities across windows
• Demonstrable success and track record of effective agency management
• Good working knowledge of PR, promotions and media in the Home Entertainment or fast moving consumer goods (FMCG) industry
• Excellent organisation skills and event planning
• A high standard of influencing and interpersonal skills, in order to build and develop strong relationships and capabilities
• Passionate about team and people development
• Highly effective in managing both internal and external stakeholders
• Effective at performance management and experience in the definition and delivery of Key Performance Indicators
• Excels at project management
• MS Office Suite, Lotus Notes, Excel proficiency required

Marketing Manager, Citibanking Resume Examples & Samples

• University graduate with minimum 5 years working experience
• Prior experience in banking / advertising agency / marketing will be an added advantage
• Excellent PC skills with proficiency in MS Excel / MS PowerPoint
• Excellent command of English and Chinese, both written and verbal
• Good communication and interpersonal skills
• Self-motivated, detail-minded and able to work independently
• Immediate available
• Bachelor's Degree in Financial subject
• Strong analytical, written, communication, problem solving, presentation and coordination skills
• Fluent in desk top technology
• Fluent in financial software applications (SAP, HFM)
• Required to learn RMPP internal tool
• Ability to balance and prioritize numerous projects, work with a variety of teams/ individuals throughout the organization
• Focused on process improvement and automation-oriented
• Develop customer acquisition campaigns, analyzing business needs and plans, providing best ROI programs with analysis of programs
• Manage acquisition campaigns through traditional and digital marketing channels; Direct Mail, E-mail, Display Advertising, SEM (Search Engine Marketing), Aggregator Adverting, SOE (Search Engine Optimization) and other Digital Marketing aspects
• Partner on customer research to identify behaviors and trends in new customer acquisition. Conduct analysis on results to optimize customer interaction and business impact
• Work with Sales leadership to ensure campaign awareness, maximum conversion, capacity management, etc
• Proactively make data led recommendations for successful implementation of program changes
• Bachelor's degree in computer science, marketing, communications or related field, with a master's degree preferred
• Six years of professional marketing experience with substantial background in digital media and interactive space
• Experience in marketing and advertising channels such as direct mail, print media, broadcast media, etc
• Solid foundation in SEO and SEM programs and trends, including knowledge and understanding of current search engine algorithms/methods both organic and paid
• In depth knowledge of web communications and design, including ability to integrate and translate marketing activities or business needs online
• Experience in Display Advertising
• Understanding of creative development and testing
• Ability to work effectively with a great degree of independence and to lead multiple projects and teams simultaneously
• Strong leadership, superior interpretive and problem solving skills are required
• Successful track record in defining, communicating, and executing on both business and technical strategies
• Versatile communications skills with the ability to communicate technical issues and/or concepts to technical, business, and operational stakeholders
• Experience and ability to identify, interpret and address potential business risks
• Strong understanding of delivery and fulfillment channels and the communication approach required
• Understanding of credit policy

Marketing Manager Juice Resume Examples & Samples

• Deliver complete Integrated Marketing Communications plans and contractual conditions of agreed charters that the BU is leading, as agreed with all key stakeholders in advance
• Receive and cascade with maximum efficiency and effectiveness all other agreed Global charters
• Lead teams & inspire them to produce extraordinary results on their brands
• Responsible for proactive opportunity identification (volume, profit, connections, assets), competitive benchmarking and insight based strategy development on existing portfolio (yearly Business Plan, 3 year Plan and ongoing programs)
• Develop effective implementation plans for all package/product introductions, promotions and other major marketing activities on a BU level. Implement appropriate tracking procedures to ensure monitoring of proper evaluation of these activities in key, pre-agreed markets
• Define priorities, trade off’s and recommends resource allocation within the Juice portfolio
• Responsible to manage and ensure that consumer marketing resources are used efficiently, by applying all relevant RGM principles and levers
• Responsible for guiding and maintaining, within the Company standards, the quality of the production of labelling, packaging, P.O.P. materials and novelty items, etc. related to the big bets (Charters)
• Manage and supervise the respect of Charter of Authority within the Juice team, ensuring that all procedures are fully and timely respected, with particular focus on Purchase Orders' management
• Identify the market research needs for the Juice business and agrees with the research department the relevant research plan. Utilizes the Market Research function to provide foundation for marketing plans, promotions and channel management
• Identify the promotion and brand asset needs for the Juice business and agrees with the Connections department the relevant plan
• Coach and develop the members of the Marketing Team. Participate in the selection process for Marketing associates. Establish a premium marketing organization in the Business Unit
• Working with Director of Marketing and Audience Services on both long and short-term strategic planning
• Managing marketing plans, media plans and calendars for all productions and institutional efforts
• Supervising the Marketing Assistant, Digital Content Assistant and Community Outreach Representative
• Collaborating with Content Manager on the creation of all marketing collateral and advertising
• Overseeing audience development and outreach efforts, including communication and events
• Working with press office on announcements, events, and generating stories
• Overseeing all Tessitura-related Marketing efforts
• Working with Development team on cross-departmental communications, fundraising messaging and collateral, and cultivation and loyalty events
• Working with Rental team to promote The Pershing Square Signature Center as a venue
• Working with Ticket Services team on patron messaging and customer service
• Working with Audience Services to promote and market Signature Café and Bar and Signature Bookstore

Marketing Manager Bulgaria Resume Examples & Samples

• Bring IMC campaigns, new initiatives and activation platforms to life in the territory, through a consistent approach and leading the decisions at the local level. This will in turn drive incremental brand consumption, purchasing and ultimately drive brand love
• Be an active member of the brand community at European level in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination
• Exercise thought leadership towards the Bottler, being the main contact person for Bottler Trade marketing Director, to enable effective execution of the brand plans in the marketplace; interact collaboratively with key internal and external stakeholders to drive the whole brand agenda at local level
• Lead and develop the team and the required capabilities
• This position will manage all sales department marketing initiatives, as-well-as; oversee on-line and digital aspects, to assist station in meeting revenue goals
• Working knowledge of MS Office Suite, with strengths in Word and PowerPoint
• Strong communication skills, both verbally and in writing
• Candidate should be a creative, self-starting leader who takes initiative to uncover & develop unique sales and marketing opportunities and utilizes station resources to achieve success. Preferred
• Create, design and implement all marketing opportunities and presentations for both existing and prospective new clients that will ensure growth in revenue and share of business
• Support sales management, account executives and national rep firm in all sales efforts
• Work closely with station creative services, promotion and production departments to implement sales opportunities that match overall station brand and product goals
• Work with Sales Account Executives to create and approve customized marketing campaigns to support advertiser needs and meet station revenue goals
• Manage all station promotion and sales generated contesting including on-air and on-site contesting
• Create and oversee maintenance of a sales sponsorship information center
• Supervise and oversee station website pertaining to marketing and promotions, including, advertiser content, contesting and new opportunities
• Manage marketing & digital staff, including Sales Marketing Coordinator/Web Coordinator
• Coordinate and help execute CBS Corporate Marketing initiatives and advertiser sponsorships
• Create and establish business partnerships with other media companies to help build synergy and leverage partnerships to create brand awareness and increased viewership to KSTW
• Work closely with Local Sales Manager and Business Development Manager to create revenue generating advertiser campaigns/new revenue streams

Marketing Manager, Citigold Resume Examples & Samples

• University graduate
• Minimum 4-5 years of working experiences in banking industry, preferably in marketing
• Fluent written & spoken Cantonese & English
• Knowledge of marketing technique and banking knowledge is essential
• Good interpersonal skills and be a good team player
• Self-motivated, independent, result-oriented and able to work under pressure
• Excellent skill in Excel / Powerpoint / Word and basic statistical knowledge would be added advantages

Marketing Manager Mark Resume Examples & Samples

• Develops and implements strategy/brand plans for segment / portfolio to achieve financial and strategic goals of the category
• Manage segment/portfolio size of line and optimal portfolio mix
• Responsible for managing segment excess inventory, working with cross-functional partners (Supply Chain, Planning, PLC etc.)
• Lead and manage all aspects of new product development from inception through launch, trouble shoots and makes recommendations to resolve issues, with laser focus on assessing COGS and pricing issues and opportunities
• Writes compelling and unique new product concepts leveraging consumer insights, understanding of gaps in market or portfolio, and unmet needs
• Be able to drive and foster strong relationships with all cross functional teams (creative, packaging, engineering, supply chain, product line control, merchandising, estimating and sales)
• Align with Merchandising on product messaging, flow, creative and pricing in brochure and representative offers
• Provide product information to Estimating team including pricing, merchandising strategy and resourcing assumptions, etc
• Write briefs (new product development, packaging, creative, collateral)
• Develops an understanding of Direct Selling energy through all touch points (Representative communications, brochure, online, etc,)
• Ideate, execute and lead 360 activation plans to support key launches including PR, Digital, Sales Field and Consumer facing elements
• Identify opportunities for enhanced product training and sampling initiatives to support the category
• Performs financial and marketing analyses, assesses category performance, and reviews/reports on financial status for total business focusing on key brands and segments
• Minimum 5 years experience relevant brand management experience
• Strategic thinker with strong analytical and prioritization skills
• Ability to communicate plans both verbally and in written presentations
• Must have ability to multi-task, manage projects, and meet deadlines
• Must be a team player with strong organizational and interpersonal skills
• Ability to collaborate cross-functionally
• Must be detail and results oriented
• Must have passion for beauty industry

Promotion & Marketing Manager Resume Examples & Samples

• Work with Programming and Sales to map out cluster-level and station-level marketing strategy
• Develop quarterly tactical plans for on-air contesting, station website and events, including originating or adapting ideas, identifying and negotiating resources, establish action plans and timelines
• Seek out and develop revenue-generating partnership opportunities with clients, vendors, and venues
• Research, evaluate and make recommendations for participation in third-party promotions (city and suburban festivals, events)
• Plan and coordinate Major Promotions/Events from inception to completion
• Support Programming Management in the development of strategic and tactical plans for co-promotions with national advertisers, record labels and entertainment partners
• Seek out media partnerships and news coverage opportunities to gain outside exposure for our brands
• Communicate with Programming and Sales departments all essential requirements for on-air/web contesting and/or events
• Work with Program Directors to develop and manage cohesive creative and branding images for stations and websites in cluster
• Support online initiatives of the cluster, including researching and developing appropriate content to achieve station digital goals. Collaborate with On-line Content Manager on creating, scheduling and tracking digital marketing initiatives and social media execution
• Serve as resource for sales staff in the development of on-air/online contesting and promotional programs, station events and marketing campaigns
• Develop and maintain Department Essentials volumes including how to and standards guidelines for all functions within Programming & Promotion, working with appropriate manager to develop/approve content
• Ensure compliance with FCC and corporate rules, regulations, and contesting
• BA in Communications/Marketing or Advertising Preferred
• Minimum 3 years’ experience in marketing or related field, and event planning
• Knowledge of all FCC rules and regulations related to broadcast marketing
• Proficient in all MS Office programs

Experiential Marketing Manager Resume Examples & Samples

• Create highly engaging and immersive platforms that extend the Facebook family of brands message into tangible experiences
• Develop strategy and author briefs for effective experiential platforms ensuring consistent and creative interpretations of the Facebook family of brands in Facebook’s Partner Centers
• Train and build capability of regional marketing teams to foster best-in-class working relationships
• Work closely with the Experiential Marketing lead and the Partner Center team to understand the needs and proactively propose relevant platforms
• Maintain permanent installations’ content and hardware by working closely with vendors and cross-functional teams
• Work with finance, operations and legal on budget forecasting and actualizing
• Ensuring timely SOWs and contracts with partners at all times
• Provide regular activity updates and reconciliations

Marketing Manager Austria Resume Examples & Samples

• Develop and agree with relevant constituencies the annual brand plans, and to deliver on its targets, in order to grow revenue, volume, profit and market share
• Bring IMC campaigns, new initiatives and activation platforms to life in the Country, through a consistent approach and leading the decisions at the local level. This will in turn drive incremental brand consumption, purchasing and ultimately drive brand love
• Define and recommend key choices of consumer DMI allocation for the brands
• Manage Retail's overall marketing strategies (including client outreach/clienteling)
• Manage marketing budgets and workflow/payment of vendors
• Partner with merchant teams on creating promotional handles
• And new ways drive foot traffic to stores and increase ROI on marketing investments
• Create and manage eventing strategies including corporate wide events and one off center events
• Oversee and manage the creation of the yearly marketing calendar (promotions, call to action,etc...)
• Handle all store marketing needs (new store opening kits, damages, etc...)
• Provide reporting and analytics on collateral and other marketing, manage coupon codes
• Manage asset approvalprocess and best practices for marketing/merchant teams
• Provide creative solutions to retail organization needs
• Develop relationships with centers and seekout/ create strategies to drive sales infocus stores and across chain
• Work with centers to gain space on websites and usage of email lists to generate new customers
• Manage marketing data base/signage inventory/and at a glances
• In partnership with AD create concept of seasonal campaign and managelogistics
• Partner cross functionally to ensure proper communication/expression of the brand through internal& external client communications
• Travel markets/communicate with fieldto understand marketing needs, provide training were needed
• Source and providecompetitive options for marketing collateral & materials
• Seek out ways and propose strategies that allow brand to expand reach (PR, advertising opportunities, corporate outreach- large sales, etc...)
• Attend market to understand buy/major focuses
• Drive Store Traffic by setting up and maintaining participationin center wide promotional events (coupon books, VIP and special center events)
• Must be willing to travel/be in the field 20% of the time
• Excellent timemanagement skills
• Excellentcommunication skills
• Proficient inMicrosoft
• Knowledge ofAdobe programs (Photoshop, InDesign, etc…)
• Knowledge ofApple Products a plus
• Must be willingto travel 20% of the time

Linguistic Quality Marketing Manager Resume Examples & Samples

• Ensure / drive quality of localized marketing content
• Build up, own and manage network of reviewers/SMEs or other local resources involved in localization of marketing content
• Agency Support
• Continuously work with process improvements
• Extensive project management skills
• Experience in managing localization quality for marketing across multiple languages
• Stakeholders and agency relationship management experience
• Experience in managing a complex stakeholder environment
• Service-minded personality with a positive attitude
• Ability to work in a structured manner in a complex and multicultural environment
• Quality and time-bound conscious
• Excellent problem-solving ability
• Strong verbal and written communication skills in English
• Strong Project Management background, PMI-PMP certification a +
• Strong Quality management experience
• Good marketing and localization knowledge
• Fluent in Business English
• Leadership to lead/manage various stakeholders in multiple countries
• Clear and concise communication skill
• Conflict management skill
• Out-of-box mind set
• TBD: some travel will be required to meet ISM stakeholders and partners / vendors
• 1) Nurture Program Management: Building & managing the entrepreneur nurture program, together with the Market Development Manager, to ensure, customized per region, entrepreneurs are support from software support to higher levels of investments
• 2) Strategic Marketing Management: Directs the development of marketing for the entrepreneur impact program; activities may include develops product strategy; defines promotional activities; arrange marketing assets for events & activities; arrange sponsorships
• 3) Marketing Budget & Asset Management
• 4) Becoming a Spokesperson: Spokesperson for Autodesk corporate Sustainability and Cleantech, internally & externally

Marketing Manager, Spark Developer Programs Resume Examples & Samples

• Define and execute developer awareness and acquisition marketing campaigns utilizing hindsight learnings, customer insights and competitive context
• Manage developer engagement and nurture programs
• Create marketing materials including web, email, and other tools/communications vehicles as needed
• Determine strategy for participation in developer events, both owned and paid
• Collaborate with Business Development team to provide marketing support for developer partner engagements
• Regularly assess and report on marketing program effectiveness through quantitative and qualitative data
• Evangelize the platform and business with customers, partners, users and the press as well as internally with executives and colleagues
• Working with the Marketing Leader to define and/or facilitate development of promotional plans and programs, and ensure their consistency with brand strategy
• Overseeing day to day operations and human capital for the defined operational area
• Developing team members and creating department process flows
• Establish relationships with vendors and agencies, and learn the discipline of effectively providing feedback that is aligned to brand and overall corporate strategy
• Collaborate with other functional areas to ensure promotional and operational consistency
• Manage project schedules and meet deadlines: set, synchronize, and drive schedules
• Ensure quality and efficiency standards are being met
• Identify business opportunities and brainstorm new programs to meet company goals
• Develop a working knowledge of the company, its products, the healthcare industry and the regulatory agencies that govern us in order to develop effective communications
• Possesses high attention to detail, as well as superior organizational and management skills to keep track of multiple requests, projects and campaigns
• Has experience working in a marketing environment and is comfortable with strategic planning for marketing efforts
• Must be comfortable making timely and intuitive decisions with little direction
• Demonstrates excellent problem-solving skills and successful time-management
• Is capable of seeing a project through to completion
• Demonstrates leadership & subject matter expertise through excellent verbal, written, and presentation skills
• Feels comfortable managing multiple projects simultaneously in a fast-paced environment while ensuring deadlines are met and projects are completed
• Has experience managing a team of marketing professionals
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook
• Is self-motivated and takes initiative; proactively finds ways to improve and connect
• Has experience developing content and marketing plans
• Feels comfortable reviewing materials for quality and brand standards and providing timely and actionable feedback
• Shows the capability to brainstorm and identify opportunities for improved efficiencies and new campaigns
• Is comfortable building and maintaining relationships in order to effectively manage projects
• Has experience in the Health Care space – Medicare experience a plus!
• Has agency experience
• Bachelor’s degree in communications, English, business / related field or equivalent experience and at least five to seven years work experience
• Bilingual in English and Spanish with ability to speak, read & write
• Work with the internal Visa network, including product and brand marketing, and key agencies to develop and execute marketing campaigns for clients
• Demonstrate innovation and creativity on a day-to-day basis by recommending new ideas and solutions to drive better client service, program execution and consulting engagements that align with Visa Performance Solutions and Visa’s vision
• Aid the development of content to support cross-client education on key topics
• Manage agency partners during the creation of content delivery tools including newsletters, playbooks, whitepapers, and other output as required
• Leverage industry and Visa data, market research, key learnings, and best practices to add value and deliver relevant insights and recommendations to the Visa Performance Solutions team and clients
• Partner with peers in other functional areas (e.g., marketing, analytics, risk, business development) and across global regions to execute projects in ways that leverage the breadth and depth of Visa’s resources
• Assist in definition of project scope and requirements to determine project viability and fiscal soundness
• Support budget forecasting and management
• BA/BS required
• 8+ years business experience, with majority in marketing or consulting roles that involved project management, marketing or business strategy, market research, innovation, product launches or planning
• Experience collaborating with and managing agency partners and vendors (agency experience is a plus)
• Experience in and/or significant exposure to the financial services/ payments industry preferred, but not required
• Experience coordinating cross functional, end-to-end projects that included a high level of detail and had a positive outcome
• Team player able to work on multi-part projects across teams and able to ensure project deadlines and budgets are met
• Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed
• A high, self-defined standard of excellence and drive for continual improvement
• Strong verbal and written communication skills, with expertise in PowerPoint
• Some willingness to travel (less than 10% of the time)
• Technical knowledge and experience of managing PPC and SEO campaigns
• Knowledge of Adobe Creative Suit
• Work with other colleagues to plan ahead for future tasks, holding high regard for budgets and targets
• Be able to assess priorities accurately and efficiently
• Be an effective communicator across all levels with both internal colleagues and external suppliers
• Morgan McKinley is acting as an employment agency and business in relation to this vacancy.*

Principal Marketing Manager Resume Examples & Samples

• Responsible for creating, planning, developing and overseeing the implementation of integrated marketing plans for Assist by AOL to drive orders and increase retention
• Develop and implement multi-channel marketing programs determining strategy and channel mix. Campaigns may include national and regional traditional media buys, digital advertising, website development, search engine optimization, social media outreach, email engagement, print advertising, events and distribution
• Create communication strategies for key audiences and objectives including lead generation, acquisition, retention, upsell and winback
• Think strategically and creatively around growth efforts, assessing target audience and customer needs
• Manage to an efficient ROI and within budget while meeting program goals
• Deploy highly targeted direct marketing campaigns for retail boutiques and outlets to drive in-store traffic and generate sales
• Lead the development and execution of Zegna’s loyalty and delighting program in the US market; liaise with Milan HQ, oversee customer experience framework, track program performance & KPIs
• Manage Zegna’s CRM application: conduct new user trainings, pull customer lists, optimize clienteling procedures and maintain the customer database
• Oversee planning and execution of an integrated wholesale marketing strategy to build brand awareness and increase market share
• Build a digital marketing presence in the US and oversee creation and deployment of email marketing campaigns
• Provide guidance on enhancing customer segmentation strategies to retain existing customers and drive new customers acquisitions
• Partner with Customer Analytics to conduct redemption analysis on campaigns and provide actionable recommendations and insights to increase campaign performance
• Manage external vendors to secure cost efficiencies and maintain a consistent brand image in all messaging
• Liaise with retail stores to develop local marketing tactics, events and promotions to meet KPI objectives
• Assist with management of the marketing budget
• Partner with the Wholesale team and manage development of product marketing materials and collateral to support sales initiatives
• Bachelor Degree and 3 years marketing experience with dedicated focus on direct mail and email marketing, ideally in luxury retail
• Strong quantitative skills and understanding of offline and online marketing metrics
• Excellent communication, organizational and project management skills
• Strong appreciation and understanding of the luxury fashion industry and the Ermenegildo Zegna brand values
• Ability to build superior relationships with internal and external teams
• Highly proficient in Word, Excel, PowerPoint and Mac
• Self motivated and creative thinker
• Own and develop the corporate social media content calendar
• Manage paid social media and content partnerships
• Manage relationships with external partners (agencies, vendors, platforms)
• Use metrics, monitoring and insights reports to inform content development priorities and targets for engagement
• Write creative copy for use across social/digital platforms including blog posts, tweets, LinkedIn posts, websites and more
• Promote social as a priority and provide counsel on evolving best practices to partners across Visa
• College degree or equivalent work experience is required. 2-3 years experience working within a corporate social media/marketing team
• Outstanding communication skills are required in order to convey complex concepts to a broad audience
• Advanced skills in MS Project, Word, Outlook, and Excel
• Negotiating skills and strong interpersonal skills to influence cross functional team decisions
• Ability to work creatively with strong problem solving skills and ability to manage multiple priorities and demands
• Demonstrated ability to work in a complex organization to determine appropriate business owners to communicate needs and to insure on-time project deliverables
• Ability to make decisions based on available data and consultations, considering short and long-term strategic goals
• 3+ years project management experience while managing complex projects

Marketing Manager, Alternative Investments Resume Examples & Samples

• Provide strategic direction to position the Fund of Fund's capabilities, targeting high net worth clients
• Drive promotional campaigns focused on asset growth and retention, with an emphasis on value-added and educational pieces and campaigns
• Develop and execute marketing plan (collateral, presentations, new media, white papers) in collaboration with Product Development and Sales Team
• Manage tactical support, including maintenance of program collateral such as quarterly performance reporting and monthly and quarterly strategy updates
• Determine and manage marketing budget for programs, while assessing opportunities for streamlining, eliminating redundancies and reducing costs while maintaining quality
• Collaborate with Wealth Management's Alternative Investment Solutions Group in aligning marketing initiatives and communications to ensure consistency across firms and to partner with them for major campaigns
• Understand and position all product-related initiatives around competitive universe
• Strong writing and project management skills (fast-paced, tight timelines, deadline-centric)
• Strong relationship management, communication and organizational skills
• Working knowledge of legal requirements
• Proactive, idea generator
• Team player with a can-do attitude with strength in client management (external and internal clients)
• Good knowledge of Microsoft Word, Excel, PowerPoint
• LI-Priority
• LI-Recruiter

I Marketing Manager Resume Examples & Samples

• IMarketing Strategy Development(20%)
• Direct Reports: None. Extensive project management and general coaching and mentoring within team expected. Direct management of external resources as warranted for projects
• Decision Making: Overall authority over digital DMI investments within specific programs

Marketing Manager, Skincare Resume Examples & Samples

• Partnering with cross-functional teams in the development and implementation execution of key brand strategies and plans to achieve objectives
• Leading conceptualization and development of compelling and unique concepts with proficiency leveraging consumer insights, understanding of gaps in market and portfolio
• Developing an effective dialogue with the Global marketing groups to provide timely communication of product development processes and ensure that North America needs are met in a cost effective and strategic manner
• Partnering on activation of concepts as well as 360° marketing program proposals, including P&L assessment
• Partners with the Sales team to develop Field activation programs and training
• Lead cross functional partners throughout the new product development process ensuring timely launch within cost/margin objectives
• Close partnership with brochure management, What New, and marketing collateral creative process developing creative briefs, leading turnover meetings and gaining alignment
• Partner with Merchandizing, Campaign and Creative to create brand and consumer relevant creative executions in brochure
• Partner to develop education and PR launch kits for the Skincare category
• May have responsibilities managing/developing direct report(s)
• Bachelor's Degree required/MBA preferred
• 5-7 years relevant brand management experience in Beauty or Consumer Packaged Goods
• Strong computer skills (Microsoft Suite)
• Ability to communicate plans both verbally and in written presentations to all internal support groups (i.e. creative teams, sales organizations, etc.)
• Must have ability to handle multiple tasks simultaneously and meet deadlines
• Research the market and identify the best sales channels in Ireland, the UK and internationally
• Develop strategies to increase brand awareness
• Plan, run and measure effective campaigns

Related Job Titles

• ResumeBuild
• Marketing Manager

5 Amazing marketing manager Resume Examples (Updated 2023) + Skills & Job Descriptions

Build your resume in 15 minutes, marketing manager: resume samples & writing guide, employment history.

• Monitor and analyze market trends and competitor activities
• Manage and coordinate promotional events
• Manage and coordinate marketing collateral development
• Manage and maintain relationships with vendors and suppliers
• Develop and implement creative marketing strategies
• Collaborate with internal teams to ensure successful execution of marketing activities
• Identify and develop new business opportunities
• Develop and implement social media strategies

Do you already have a resume? Use our PDF converter and edit your resume.

Albert Smith

Professional summary.

• Develop and execute marketing plans and initiatives to meet organizational objectives
• Create and manage advertising campaigns, including budgeting, media planning, and creative development

Leonard Upton

• Develop and manage public relations strategies and campaigns
• Oversee the production of marketing materials, including print, online, and video content

Yolanda Robinson

• Monitor and report on marketing performance

Yvette Hawkins

• Analyze customer feedback and develop strategies to address customer concerns
• Develop and manage marketing budgets

Not in love with this template? Browse our full library of resume templates

Table of Content

• Introduction
• Resume Samples & Writing Guide
• Resume Example 1
• Resume Example 2
• Resume Example 3
• Resume Example 4
• Resume Example 5
• Jobs Description
• Jobs Skills
• Technical Skills
• Soft Skills
• How to Improve Your Resume
• How to Optimize Your Resume
• Cover Letter Example

marketing manager Job Descriptions; Explained

If you're applying for an marketing manager position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers. When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

marketing manager

• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy

marketing manager/ sociol media/ app development

• Designed websites, apps, and digital marketing advertisements.
• Created viable marketing strategies within company budgets
• Built projects that developed brand awareness & community engagement
• Created media advertisments such as internet commercials, podcast commercials, retail kiosk video ads & animated email campaigns
• Create defense documents and budgets for pre-opening property .
• Create awareness presentations or materials.
• Monitor industry statistics and follow trends in hospitality
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers.
• Conduct economic or commercial surveys to identify potential markets .
• Formulate, direct and coordinate marketing activities.
• Developed and managed online based fundraising campaign 
• Analyzed and reported social media presence, engagement, and effectiveness on all platforms
• Developed and monitored content for candidates website; worked with NDP to verify that the information was correct.
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets
• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
• Helped incorporate product changes to drive customer engagement and firm profits
• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
• Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
• Achieving a staggering 250% growth in online portal after joining which led to win an award.(award winning campaign http://www.ft.lk/lifestyle/Avirat%C3%A9-bags-Silver-and-Bronze-Awards-at-SLIM-Digis-2018/8-675884 which was my idea which made avirate win)

marketing manager Job Skills

For an marketing manager position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few. Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

• Search Engine Optimization
• Digital Marketing
• Content Marketing
• Email Marketing
• Social Media Marketing
• Advertising
• Brand Management
• Market Research
• A/B Testing
• Graphic Design
• Copywriting
• Video Production
• Campaign Management
• Product Marketing
• Storytelling
• Public Relations
• Budget Management
• Media Planning.

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently. Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

• Communication
• Interpersonal
• Time Management
• Problem Solving
• Decision Making
• Critical Thinking
• Adaptability
• Organization
• Public Speaking
• Negotiation
• Conflict Resolution
• Attention to Detail
• Self-Motivation
• Stress Management
• Collaboration
• Strategic Thinking
• Emotional Intelligence
• Flexibility
• Reliability
• Professionalism
• Computer Literacy
• Data Analysis
• Project Management
• Customer Service
• Presentation
• Written Communication
• Social Media
• Troubleshooting
• Quality Assurance
• Supervisory
• Risk Management
• Database Management
• Documentation
• Financial Management
• Visualization
• Business Acumen
• Process Improvement
• Relationship Management.

How to Improve Your marketing manager Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

Derek Vaughn

Include your contact information and job descriptions, missing job descriptions lessens your chances of getting hired..

• Employers want to know what you've accomplished, so make sure to include descriptions for all of your previous jobs.
• Keep job descriptions short but don't just list your jobs.
• Never copy-paste a job description to post on your resume. Get inspired and use tools to help you write customized descriptions.

How to Optimize Your marketing manager Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

Xaviero Cooper

• Mointor and anaylze market trends and competiter activities.
• Developd annd managge public relationss strateegies annd campaigns.
• Overse the production of marketting materials, includin print, online, and vidio content.
• Create and manage adverstising campains, includin budgeting, media planing, and creativ development.
• Mointor and reporton markting performance.
• Anaylse custmer feedback and develp stratgies to adress custmer concernes.
• Devellop, and implemente creativve markting strategys.
• Developp and implemment social media strategys.
• Analize custmer feedback an develp strategys too addres custmer concers.

Correct Grammar and Address Gap Years in Your Resume

Don't leave unexplained gaps in your work history..

• When explaining gaps in your employment section, start by being honest.
• Elaborate on the gap and show that you never stopped learning.
• Explain and elaborate any gap in your work history by highlighting new skills.

marketing manager Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an marketing manager position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

Greetings R/GA Recruitment Team

I am a results-driven Marketing Manager with 5 years of experience in Advertising & Marketing & Pr. I am excited to submit my application for the Lead Marketing Manager role at R/GA, where I believe I can make a valuable contribution to your team.

Throughout my life, I have pursued my passion for Consumer Behavior and sought out opportunities to learn and grow. My experience in Advertising & Marketing & Pr has given me valuable skills such as Organization and Self-Motivation that have allowed me to improve professionally and personally. I am excited to bring these skills and my passion as a Marketing Manager to the position and work with a team of like-minded individuals to achieve our common goals.

Thank you for considering my application for the Lead Marketing Manager position. With my skills and the amazing team at this organization, I am assured that I can contribute to your organization's success and make a meaningful impact. Looking forward to a future where we can work together.

Showcase your most significant accomplishments and qualifications with this cover letter. Personalize this cover letter in just few minutes with our user-friendly tool!

Related Resumes & Cover Letters

Contemporary

Professional

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Marketing manager Resume Examples

Writing a great marketing manager resume is important because it is one of the first things a potential employer will see when they are considering you for a position. It is your opportunity to make a good first impression and sell yourself as the best candidate for the job.

Create your resume Select from 7 professional resume templates

If you're looking for inspiration when it comes to drafting your own marketing manager resume, look no further than the samples below. These resumes will help you highlight your experience and qualifications in the most effective way possible, giving you the best chance of landing the marketing manager job you're after.

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Essential Components of a Marketing Manager's Resume

A marketing manager's resume is a critical document that showcases their expertise, professional journey, and credentials in the field of marketing. It should highlight essential aspects such as career achievements, leadership capabilities, strategic thinking, creativity, and communication skills. A meticulously crafted resume can significantly enhance a candidate's chances of landing their ideal position. This guide will delve into the various segments of a marketing manager's resume, discussing the significance of each and providing insights on how to optimize them for prospective employers.

1. Contact Information

Contact information is the cornerstone of your resume , providing recruiters with the necessary details to reach out to you regarding job opportunities.

Ensure your contact information is up-to-date and includes your full name, phone number, email address, and LinkedIn profile link . While including a home address is optional, it should be considered based on personal preference or industry norms.

Your email address should convey professionalism, typically consisting of your first and last names. Avoid using casual or outdated email handles.

Adding a LinkedIn profile link is advantageous, as it offers employers an additional platform to review your professional background. Ensure your LinkedIn profile is polished and aligns with your resume content.

Be mindful that some applicant tracking systems (ATS) may not read information placed in the header or footer of your resume document.

In summary, providing precise contact information is a straightforward way for hiring managers to initiate contact after reviewing your application, and any inaccuracies could potentially cost you a job opportunity.

2. Professional Summary

The Professional Summary is a pivotal element of a marketing manager's resume, offering a snapshot of your professional narrative. This section should encapsulate your work experience, skills, and notable achievements in a concise and impactful manner.

An effective professional summary for a marketing manager might highlight experiences such as:

• Leading successful marketing campaigns
• Executing strategic planning initiatives
• Guiding teams to achieve goals
• Driving sales growth or enhancing brand recognition with quantifiable outcomes

Emphasize skills like creativity, analytical prowess, exceptional communication, and market research expertise.

Customize this section for each job application to reflect the job description's specific requirements, incorporating relevant keywords to navigate through ATS filters.

This section is not a laundry list of past duties but an opportunity to showcase your unique value proposition as a candidate.

A compelling professional summary can capture a recruiter's attention and encourage them to engage with the rest of your resume.

3. Work Experience

The " Work Experience " section is your platform to demonstrate your career trajectory and suitability for the role. It's an opportunity to highlight your accomplishments and skills that align with the job's demands.

• Chronological Order: Present your employment history in reverse chronological order, emphasizing your professional growth.
• Job Title & Company: Clearly state each job title and company name, including the location and dates of employment.
• Quantifiable Achievements: Focus on your achievements in each role, using metrics to enhance impact. For instance, instead of "Managed social media accounts," specify "Increased social media engagement by 50%."
• Relevant Experience: Highlight experiences directly related to marketing management, such as strategic planning, market research, brand management, and digital marketing.
• Demonstrated Skills: Identify specific skills you exhibited in each role, such as leadership, creativity, and analytical thinking.
• Keywords from Job Advertisement: Integrate keywords from the job posting into your work experience to satisfy ATS requirements.
• Internships and Volunteer Work: If you have limited experience in marketing management, include relevant internships or volunteer work.

This section is not merely a record of past employment but a testament to the value you've brought to these organizations and how it prepares you for the desired role.

4. Skills and Competencies

The " Skills and Competencies " section is crucial for a Marketing Manager's resume, allowing you to display the specific talents required for the job.

• Marketing Expertise: Showcase your knowledge of various marketing strategies and tools, such as SEO, content marketing, digital advertising, market research, and platforms like Google Analytics and CRM software.
• Communication Skills: Strong verbal and written communication skills are essential for conveying strategies, presenting ideas, and crafting compelling campaign content.
• Leadership Abilities: Highlight your capacity for decision-making, team motivation, and driving business objectives.
• Analytical Skills: Demonstrate your ability to analyze market trends, consumer behavior, and competitor activities to inform strategic decisions.
• Creativity: Creativity is vital for developing innovative campaigns that capture consumer interest and differentiate the brand.
• Project Management Proficiency: Illustrate your skill in managing multiple projects simultaneously, ensuring timely and budget-compliant completion.
• Customer-Centric Approach: A focus on customer preferences is crucial for devising effective marketing strategies.
• Digital Savvy: Knowledge of digital trends and technologies like AI and big data analytics can provide a competitive edge.
• Strategic Thinking: The ability to balance long-term vision with day-to-day operations is key for a Marketing Manager.
• Adaptability: The capacity to adapt to industry changes is essential for responding to market shifts or consumer trends.

When listing skills, providing concrete examples or measurable outcomes from past roles where these skills were applied is beneficial.

Related: Marketing Manager Skills: Definition and Examples

5. Education and Certifications

Educational Background: The " Education and Certifications " section is a showcase for your academic and professional learning achievements that qualify you for the Marketing Manager role.

Degrees: Most employers require at least a bachelor's degree in marketing or business studies. Advanced degrees like an MBA or a specialized Master's in Marketing can distinguish you from other candidates. List your degrees, the institutions where you earned them, and the dates of completion.

Specialized Courses: Include any specialized marketing courses you've completed, demonstrating deep expertise in key areas.

Certifications: Professional certifications can enhance credibility and demonstrate ongoing engagement with industry developments. Certifications from recognized organizations like the American Marketing Association (AMA), Digital Marketing Institute (DMI), or Google Analytics Certification are particularly valuable.

Workshops/Seminars: Document any relevant workshops or seminars you've attended, indicating your commitment to continuous learning and staying abreast of industry trends.

Acquired Skills: For each educational or certification entry, briefly describe the skills acquired during the course of study or certification process.

Align the " Education and Certifications " section with the job description provided by potential employers, emphasizing aspects of your education and certifications that match their ideal candidate profile.

Related: Marketing Manager Certifications

6. Achievements and Awards

The " Achievements and Awards " section can differentiate your resume by highlighting your exceptional successes and recognitions in the marketing field.

Detail significant accomplishments that demonstrate your ability to meet or exceed goals, drive substantial growth, or implement effective marketing strategies. These may include:

• Leadership of successful marketing campaigns
• Increases in sales or customer engagement
• Innovative projects that have yielded positive results

Awards are equally important as they provide tangible proof of your expertise and achievements. Whether they are internal company recognitions or industry-wide accolades, ensure these are included.

When describing your achievements and awards , be specific and, where possible, quantify your successes to give potential employers a clear picture of your capabilities.

This section is not just about self-promotion; it's an opportunity to illustrate the impact of your contributions in previous roles and what you are capable of accomplishing in the future.

7. References

The " References " section can be a powerful endorsement of your professional reputation and can influence the hiring decision. This segment provides employers with insights from others about your work ethic and past performance.

While some job seekers may omit this section or simply state " references available upon request ," it is advisable to have a minimum of three references who can speak to your marketing management expertise.

• Select references who have firsthand knowledge of your marketing abilities.
• They should be prepared to discuss specific campaigns or projects you've contributed to,
• Comment on your handling of challenges and stress,
• And highlight any distinctive skills or qualities that set you apart as a marketer.

Always obtain permission from your references before including them on your resume and provide them with information about the job you are pursuing so they can tailor their remarks accordingly.

Remember , the " References " section serves as a testament to your professional credibility. By carefully selecting and preparing your references, this part of your resume can become one of the most persuasive elements of your application for a Marketing Manager position.

Related Resume Examples

• Product Marketing Manager
• Assistant Marketing Manager
• Associate Marketing Manager
• Brand Marketing Manager
• Channel Marketing Manager
• Digital Marketing Manager

7 General Manager Resume Examples for 2024

Creating a resume for a general manager role can be challenging. You'll need to show leadership, strategic thinking, and operations management. This guide provides proven resume examples and useful advice. You'll learn how to highlight skills, experience, and achievements to stand out in the competitive job market.

• 03 Jul 2024 - 1 new section (Get a score for your resume) added
• 27 Jun 2024 - 5 new resume templates, including Retail General Manager, added
• 27 Jun 2024 - 4 new sections, including 'Education section placement', added

  Next update scheduled for 11 Jul 2024

Here's what we see in the best resumes for general managers:

Show Impact With Numbers : Use metrics to show impact. Examples: increased revenue by 20% , reduced costs by 15% , improved team efficiency by 30% , boosted customer satisfaction by 25% .

Include Relevant Skills : Include skills you have and are mentioned on the job description. Popular skills are budgeting , project management , data analysis , strategic planning , operations management . Choose only the ones you have.

Highlight Specific Industries : Mention industries you have worked in to show your versatility, such as retail , finance , or technology . This shows you have experience in different settings.

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General Manager Resume Sample

Find out how good your resume is.

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Get a score for your resume

Want to know if your resume stands out for general management roles? Our resume scoring tool gives you instant feedback on how well your resume meets industry standards. It evaluates key areas that hiring managers look for when filling leadership positions.

Upload your resume now to get a clear, unbiased assessment. You'll receive a score and specific tips to improve your chances of landing interviews for top management jobs.

Education section placement

As a hiring manager, you must place the education section rightly on a general manager's resume. If the person has rich work experience, this section should follow the professional experience details. This shows that the person can manage and lead well from day one.

For someone fresh from school with a recent MBA or management-related degree, their education should take precedence. It can demonstrate their potential to become a strong leader, even if not yet proven in the work environment. Briefly list the degrees with emphasis on management or business studies, as these are valuable for a general managing role.

Highlight strategic thinking

Highlight your strategic thinking skills by showing specific examples of how you've improved processes or solved problems.

Include any experience with business development. This shows you can contribute to the company's growth.

Senior General Manager Resume Sample

Ideal length for a resume.

When applying for general management positions, your resume should be concise and impactful. You should aim to showcase your relevant experience on one page. This length is usually enough for those with less than 10 years of position-related experience. By focusing on what matters most, such as leadership roles and key achievements, you provide a clear picture of your capabilities.

For those with a robust background or senior-level experience, extending to two pages is acceptable. This allows you to detail significant leadership projects and management responsibilities. Ensure every point made is specific to general management, like overseeing operations or implementing strategic plans. Remember, even with a longer document, keep the most important and recent experiences on the first page. Make a strong impression with clear, easy-to-read text. Avoid small fonts and margins to maintain readability.

Junior General Manager Resume Sample

Show leadership skills.

As a general manager, showing leadership skills is important. Include examples of how you've led teams to reach goals.

Show your ability to manage resources and budgets effectively. These are key responsibilities for breaking into management positions.

Retail General Manager Resume Sample

Aspiring general manager resume sample.

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