how to write introduction letter of a company

9 Examples: A Perfect Letter of Introduction

By Status.net Editorial Team on June 14, 2023 — 15 minutes to read

• How To Write a Letter of Introduction Part 1
• Types of Introduction Letters Part 2
• Letter of Introduction Template Part 3
• Templates: Letter of Introduction for Job Seekers Part 4
• Templates: Letter of Introduction for Networking Part 5
• Templates: New Team Member Letter of Introduction Part 6
• Employee to Customer Introduction Letter Template Part 7
• Business Introduction Template Part 8
• Tips for Writing a Perfect Letter of Introduction Part 9

A good letter of introduction can be a valuable tool in making new connections, whether for personal, professional, or business purposes. In this article, we’ll explore how to write a perfect letter of introduction.

To begin, it’s important to understand the difference between a letter of introduction and other forms of introductory communication. An introduction letter isn’t a cover letter – rather, it serves to establish relationships and spark interest.

Difference Between Introduction Letter and Cover Letter

An introduction letter is not a cover letter. While both documents are used to make introductions, they serve different purposes. An introduction letter is typically written to introduce yourself, your business, or a third party, whereas a cover letter is used when applying for a job or sending a proposal. In an introduction letter, you should briefly highlight your background, accomplishments, and goals, while in a cover letter, you should focus on how your skills and experiences relate to a specific job opportunity.

Introduction Letter vs. Letter of Recommendation

An introduction letter is also not a letter of recommendation. A letter of recommendation is written by someone who knows you well, like a former employer, teacher, or mentor, to vouch for your abilities and accomplishments. It often includes specific examples of your work and contributions, as well as why the person is recommending you for a certain position or opportunity.

Related: A Perfect Letter of Recommendation [8 Templates]

An introduction letter is written by you or on behalf of an individual or company to make an initial connection with others. While you might mention your skills and experience in an introduction letter, it doesn’t have the same weight or credibility as a letter of recommendation, since it lacks the endorsements from others.

Related: How to Ask for a Letter of Recommendation [Examples]

The Full Guide to Reference Letters [Best Templates]

• An introduction letter is used to introduce yourself, your company, or a third party to others.
• A cover letter is used when applying for a job or submitting a proposal, focusing on how your skills and experiences relate to the specific opportunity.
• A letter of recommendation is a formal endorsement of your abilities and accomplishments, written by someone who knows you well.

Remember to use the appropriate type of letter for each situation and adhere to the specific guidelines and tone for each document: this will ensure your communication is effective and appropriate, increasing your chances of making a positive impression.

Part 1 How To Write a Letter of Introduction

Format and structure.

To write an effective letter of introduction, start with proper formatting. Use a standard font, such as Arial or Times New Roman, and set the font size to 12. Stick to a formal tone, and use single spacing with a space between paragraphs.

Greeting and Opening Remarks

Begin your letter with a professional greeting. If you know the recipient’s name, use “Dear [Name].” If not, use “Dear [Title]” or “To Whom It May Concern.” Your opening remarks should briefly explain the purpose of the letter and introduce yourself or the person you are introducing.

Related: How to Start a Letter (and Mistakes to Avoid)

In the main body of the letter, provide details about yourself or the person you are introducing. Focus on the key qualifications, skills, and experiences that are relevant to the recipient. This is also an ideal place to mention any mutual connections or shared interests.

• Keep the paragraphs short and concise.
• Highlight your achievements or expertise.
• Use bullet points or tables to enumerate qualifications or experiences, if necessary.

Closing and Sign Off

To close the letter, express your gratitude to the recipient for their time and attention. Offer your assistance if they have further questions or would like additional information. Use a standard sign-off, such as “Sincerely,” “Best Regards,” or “Yours Faithfully,” followed by your full name and contact information (e.g., email, phone number).

Related: How to End an Email Professionally (Examples)

Remember to proofread your letter of introduction and ensure that spelling, grammar, and punctuation are accurate before sending it off.

Part 2 Types of Introduction Letters

Job-related introductions.

In job-related introduction letters, you are typically introducing yourself as a potential employee or applicant. This is useful when seeking new job opportunities, submitting your resume, or reaching out to potential employers. Your letter should showcase your skills, experience, and enthusiasm for the position while also expressing your interest in the company and its mission.

Networking Introductions

When networking, it’s important to make a great first impression by introducing yourself effectively. In a networking introduction letter, the goal is to establish a connection with an individual or a group within your industry. Mention your title, role, and any common acquaintances you may have. Also, highlight some of your accomplishments or notable experiences relevant to the people you’re introducing yourself to.

Agency or Freelancer Introductions

If you are an agency or a freelancer looking for clients, an introduction letter is a great way to showcase your services and expertise. The focus should be on how you can support the client’s needs and help them achieve their goals. Provide a brief overview of your industry experience, the services you offer, and some examples of successful projects or satisfied clients.

Team Introduction

In a team introduction letter, your objective is to introduce your team members to a new client, project team, or department. Detail the relevant qualifications, skills, and areas of expertise for each team member. This will help establish trust and confidence in your team’s abilities. Be sure to include contact information to facilitate further communication.

Letter of Introduction Examples

Part 3 letter of introduction template.

Dear [Recipient],

I hope this letter finds you well. My name is [Your Name], and I am writing to introduce myself to you. [Insert a brief sentence or two about yourself, such as your current position or relevant experience]. I am reaching out to you because [insert reason for writing the letter, such as expressing interest in a job opportunity or seeking to establish a professional relationship].

I am excited to learn more about your organization and explore opportunities for collaboration. Please feel free to reach out to me at [insert contact information] if you have any questions or would like to discuss further.

Thank you for your time and consideration.

Best regards, [Your Name]

Templates for various types of introduction letters:

Part 4 Templates: Letter of Introduction for Job Seekers

When you are seeking a new job, it’s essential to introduce yourself professionally. Here’s an example of a letter of introduction for job seekers:

Dear [Recipient’s Name],

I hope this message finds you well. My name is [Your Name] and I am writing to express my interest in the [Job Title] position at [Company Name]. I came across your job posting on [Job Board/Website] and believe my skills and experience make me an ideal candidate.

Throughout my career, I have worked on various projects focusing on [specific skills or subject matter]. At my previous job at [Previous Company Name], I [describe a significant achievement or responsibility]. Additionally, I am skilled in [list relevant skills] and have experience using [software or tools related to the job].

I have attached my resume for your review, which includes more information on my background and qualifications. I would appreciate the opportunity to discuss my suitability for the position during an interview. Please feel free to contact me at [Your Email] or [Your Phone Number] to schedule a meeting or for any further information.

Thank you for taking the time to consider my application. I look forward to hearing from you soon.

Sincerely, [Your Name] [Your Email Address] [Your Phone Number]

Related: Best Job Interview Request Email Responses (Examples)

Subject: [Your Name] – [Target Job Title]

I came across the [Job Title] opening at [Company Name] and after reviewing your company’s impressive accomplishments in [Industry], I believe that my [Number of Years] years of experience in a similar role make me an ideal fit.

Enclosed is my resume, which highlights my expertise in [Specific Skills or Accomplishments]. I am confident that my experience in [Area of Expertise] would make a valuable contribution to your team.

[Optional: Mention any mutual connections, if applicable.]

I would welcome the opportunity to discuss my qualifications further and explore how I could contribute to [Company Name]’s success. Thank you for considering my application.

Part 5 Templates: Letter of Introduction for Networking

A networking introduction letter aims to establish connections with potential clients, partners, or colleagues.

Subject: Introduction – [Your Name] and [Recipient’s Name]

Hi [Recipient’s Name],

I hope this message finds you well. I came across your profile while searching for professionals in the [Industry] field, and I am impressed by your experience and accomplishments.

As a fellow professional in the [Industry], I believe that connecting with like-minded individuals like yourself can greatly benefit both our careers. I am particularly interested in [Specific Area of Interest] and would appreciate any insights or advice you may have.

If you’re open to it, I’d love to set up a time to chat over a coffee or a quick phone call. Looking forward to your response.

Best regards, [Your Name] [Your Email Address] [Your Phone Number]

I hope this email finds you well. My name is [Your Name], and I am a [Your Profession or Title] at [Your Company or Organization]. I recently attended the [Event or Conference Name] and saw your insightful presentation on [Topic]. Your ideas resonated with me, and I believe your expertise could benefit the projects I am currently working on.

My current projects involve [briefly describe your projects, e.g., developing new software or implementing a marketing strategy]. I am eager to learn more about your work in [Recipient’s Field of Expertise] and would love to schedule a phone call or coffee meeting to discuss our shared interests and potential collaboration.

Please let me know when you are available, and I will be happy to make arrangements. You can contact me at [Your Email] or [Your Phone Number].

Looking forward to connecting with you.

Part 6 Templates: New Team Member Letter of Introduction

Template 1: introducing yourself.

When joining a new team, a letter of introduction helps introduce you to your colleagues and establish rapport.

Subject: Hello from [Your Name], your new [Job Title / Team Role]

Dear [Team Name or Colleagues],

I hope this email finds you all in good spirits. My name is [Your Name], and I am excited to join the [Company Name] team as your new [Job Title / Team Role]. It’s a pleasure to meet all of you!

A little bit about myself: I have been working in the [Your Industry] for [Number of Years] years, mainly focusing on [Area of Expertise]. My skills include [list relevant skills], and I am proficient in [software or tools you will be using].

In my spare time, I enjoy [mention personal hobbies or interests to connect on a personal level].

I am eager to contribute to the team’s success and look forward to learning from each of you. Please feel free to reach out if you have any questions or concerns, or if you would like to grab lunch or coffee together.

Thank you for the warm welcome, and have a great day!

Best, [Your Name]

Template 2: New Team Member

Welcome a new team member with this template, outlining their role and initial responsibilities.

Subject: Welcome [New Team Member’s Name]!

Dear [Existing Team Members],

Please join me in extending a warm welcome to our newest team member, [New Team Member’s Name]. [He/She/They] will be joining us as a [New Team Member’s Job Title] effective [Start Date].

[New Team Member’s Name] brings with them a wealth of experience in [Area of Expertise], having worked at [Previous Company] for [Number of Years Experience]. In their new role, they will be responsible for [Responsibilities].

We are excited to have [New Team Member’s Name] on board and look forward to their contributions as we continue to grow and succeed.

Please take the time to introduce yourself to [New Team Member’s Name] and offer any assistance they may need as they familiarize themselves with our processes and systems.

Best regards, [Your Name] [Your Title]

Part 7 Employee to Customer Introduction Letter Template

Introducing an employee to clients or customers:

Dear [Customer],

I am writing to introduce you to our newest team member, [Employee Name]. [He/She] is joining us as [Position/Title] and brings with [him/her] [Number] years of experience in [Industry/Specialization].

[Employee Name] is an expert in [Skill/Expertise] and has a proven track record of delivering exceptional [Service/Product]. [He/She] is committed to providing our customers with the highest level of service and ensuring that their needs are met with the utmost care and attention.

We are thrilled to have [Employee Name] on board and believe that [he/she] will be a valuable asset to our team and to our customers. [He/She] is excited to meet and work with all of you, and we are confident that you will find [him/her] to be a knowledgeable and helpful resource.

Please join me in welcoming [Employee Name] to our team and we look forward to continuing to serve you with excellence.

Sincerely, [Your Name] [Your Title] [Company Name]

Part 8 Business Introduction Template

Introduce your business to potential clients, partners, or investors with this template.

Subject: Introducing [Your Company Name]

I would like to take this opportunity to introduce you to [Your Company Name], a [Description of Your Business] that specializes in [Product/Service Offering]. We have successfully served clients in [Industry] for [Number of Years/Timeframe].

Our key services/products include: – [Service/Product 1] – [Service/Product 2] – [Service/Product 3]

We understand the challenges faced by businesses like yours in the [Industry] sector and have a track record of delivering solutions tailored to your needs. Our expertise in [Specific Area] allows us to offer you the best possible service.

We would be thrilled to explore how our offerings can provide value to your organization. Please don’t hesitate to reach out if you have any questions or would like to schedule a meeting.

Best regards, [Your Name] [Your Title] [Your Company] [Your Email Address] [Your Phone Number]

Part 9 Tips for Writing a Perfect Letter of Introduction

When writing a letter of introduction, it is important to keep it brief. Clearly state the purpose and get straight to the point. Remember, your recipient may have a busy schedule, so limit your introduction to a few paragraphs. Being concise ensures that your message is understood and remains memorable.

Use a Professional Tone

Maintain a professional tone throughout your letter of introduction. Be confident, knowledgeable, and clear. Avoid using casual language or informal expressions. This demonstrates your respect for the recipient and reflects well on your professionalism.

Include Contact Information

Ensure that you include your contact information, such as email address and phone number, so the recipient can easily reach you. This can be placed at the beginning or end of the letter. Including your contact information allows the recipient to respond and take the desired action.

Before sending your letter of introduction, proofread it carefully for errors in grammar, spelling, and punctuation. A well-written, error-free letter shows attention to detail and care in your communication. Ask a colleague or friend to review your letter for additional insights and suggestions.

Frequently Asked Questions

How do you start a good introduction letter.

To start a good introduction letter, ensure you have a clear purpose for the letter. Begin by addressing the recipient by name if possible and introducing yourself. State the reason for writing the letter and try to engage the recipient’s interest with a hook, such as a shared connection or a relevant accomplishment. Example:

My name is [Your Name] and I am writing to introduce myself and express my interest in [reason for writing the letter]. I hope this letter finds you well.

I wanted to reach out to you because [hook – shared connection or relevant accomplishment]. As someone who is [briefly describe your background or experience], I believe that I would be a valuable asset to your [company/organization/project].

I am excited to learn more about your work and how I can contribute to it. Please feel free to reach out to me at [contact information] to discuss this further.

Thank you for your time and consideration. I look forward to hearing from you soon.

What distinguishes a letter of introduction from other types of letters?

A letter of introduction is specifically written to introduce yourself, your business, or an employee to another party. It aims to establish a relationship, provide information about your expertise or service offerings, and potentially open up opportunities for collaboration. Unlike cover letters, which focus on a specific job position, introduction letters highlight your skills or experiences more broadly and are often used for networking purposes.

What are the different types of introduction letters?

Introduction letters come in various forms, such as:

• Business to Business (B2B) – Introducing a company, product, or service.
• Employee to Customer – Introducing an employee to clients or customers.
• Self-introduction – Introducing oneself for networking, job applications, or collaboration opportunities.
• New Hire Introduction – Introducing a new employee to the team or organization.

What are some effective tips for writing a letter of introduction?

• Be concise and clear about your purpose.
• Use a professional tone and language.
• Personalize the letter by addressing the recipient by name.
• Emphasize your strengths, experiences, or areas of expertise.
• Include a call-to-action, such as requesting a meeting or asking the recipient to review your attached documents.
• Proofread and edit your letter for grammar, spelling, and punctuation errors.
• 6 Example Emails: How to Ask for a Letter of Recommendation
• How to Start a Letter (and Mistakes to Avoid)
• 10 Examples: How to End an Email Professionally
• Emotional Intelligence (EQ) in Leadership [Examples, Tips]
• 8 Templates: A Perfect Letter of Recommendation
• Effective Nonverbal Communication in the Workplace (Examples)

Business Introduction Letter (Templates & Samples)

Making contact with new customers can be both time-consuming and expensive. Whether it is making cold calls, going to trade shows, or advertising in traditional forums, making new customer contacts, following up with these contacts, and providing information that may entice them to explore doing business with your company takes a great deal of effort.

In today’s fast-paced world with email, social media, blogs, and websites, there are many more opportunities to efficiently introduce your company to new customers on a scale never before seen. Many salespeople and business owners send business introduction letters or email introduction messages to prospective clients to introduce their company and products to gain additional business .

But some of the old euphemisms still apply. Whether it is a cold call or sending a business introduction letter or email, making a great first impression is still very important. We will cover many of the elements business people should consider when preparing a business introduction letter to stand out from the competition and make a great first impression .

Business Introduction Letters

Business Introduction Letter

A Business Introduction Letter is a formal document used to introduce a company, its products or services, and its objectives to a potential client, partner, or business contact. It serves as a professional way to establish initial contact and pave the way for future business relationships. The template provided earlier is designed to be versatile and user-friendly, encompassing all necessary elements for an effective introduction. It includes placeholders for key details about the sender and recipient, a professional greeting, a concise introduction of the sender's company, a suggestion for potential collaboration, and a call to action. This format ensures the user can easily adapt it to various business scenarios, making it a valuable asset for initiating and nurturing professional connections.

Business Introduction Letter to New Clients

A Business Introduction Letter to New Clients is a formal document used to introduce a company's products or services to prospective clients. It serves as a first point of contact, aiming to establish a professional relationship and provide a brief overview of what the company offers and how it can meet the potential client's needs. The template provided in the previous response is designed to facilitate this process by offering a clear and adaptable framework. It includes all necessary elements, such as company details, a personalized greeting, an introduction to the company's offerings, and a call to action. This structure ensures that the user can effectively communicate their business's value proposition, tailor the content to their specific industry and the recipient's interests, and establish a professional tone, laying the foundation for a productive business relationship.

Sample Business Introduction Letter

A Sample Business Introduction Letter is a formal document used to introduce a business or professional to a potential client, partner, or other business entity. It outlines key aspects of the business, such as products or services offered, and proposes a potential collaboration or relationship. The template provided in our previous response is designed to offer users a clear and adaptable format for crafting their own introduction letters. It includes placeholders for essential information, such as company details, recipient information, and specific propositions, making it easy to personalize for a variety of business contexts. This approach ensures that users can efficiently tailor the letter to meet their unique needs, while maintaining a professional tone and structure.

Business to Business Introduction Letter

A Business to Business Introduction Letter is a formal document used by one company to introduce itself to another company, highlighting its products, services, and potential for collaboration. The provided template streamlines this process, offering a structured and customizable format that covers all necessary elements for an effective introduction. It includes placeholders for company and recipient details, an overview of the sender's services, and an invitation for further discussion, making it adaptable to various industries and scenarios. By following this format, businesses can efficiently establish initial contact with potential partners, laying the groundwork for future cooperation and mutual success.

What Is a Business Introduction Letter?

Many businesses use a business introduction letter to introduce their company and the products or services they provide to potential customers . The introduction letter may be written to potential customers, potential partners, investors, distributors, individuals, and organizations they wish to do business with.

Business introduction letters may be written to other businesses they wish to do business with, or they may be written to large potential customers they wish to add to their clientele. The letter is an invitation to explore a business relationship, set up meetings, and review products or services offered by the company.

Letters to business clientele are targeted and focus on the type of relationship they wish to explore. Some letters will focus on a partnership to create new products and services, while others will focus on potential sales to that customer. Businesses looking for investment funds may send introduction letters to investors to spark interest in their company leading to potential funding arrangements. A business introduction letter could also lead to a partnership with an organization they wish to support to demonstrate their community support .

When to Send a Business Introduction Letter?

There are many reasons to send a business introduction letter, and deciding on the intent of the letter will help determine when to send it and how it should be written. The following are several reasons a business introduction letter might be considered:

• Launching a new business
• Launching new products or services
• Building your market share
• Following up on sales contacts
• Increasing investment funds, especially in startups
• Building partnerships
• Becoming involved in local and national organizations
• And many more

The timing of your letters is very important. For example, if your product is at the development stage and your company is looking for customer input via a partnership, a letter could be sent early in the project with appropriate NDA’s worked out in the agreement. If you are looking for investment funds, your letter should be sent while your financials are in great shape to facilitate negotiations from a position of strength. If you are desperate, negotiations may be one-sided in the investor’s favor.

Chose your timing wisely to create the best possible conditions for your company.

Essential Elements of a Business introduction letter

Above all, your business introduction letter should be professional, free of spelling and grammatical mistakes, one page in length, concise, and provide your contact details. The essential elements include:

• Recipient Name, company name, and address
• Your name, company name, and address
• Date the letter is sent
• A friendly but professional salutation
• The first paragraph should introduce your business, yourself, and the reason for writing
• The 2nd paragraph should include details about products and services and your business
• The final paragraph should restate your purpose for writing and include a call to action
• Friendly closing statement, including phone and email contact information
• Your signature

Business Introduction Letter Template

Business introduction letters have many different objectives and purposes; However, the following provides an example of one type in a format that can be considered.

From: [Your name]

[title][company name]

[full address]

To: [Recipient name]

Subject: [New product introduction, etc.]

Dear [Recipients Name]

I am writing on behalf of [Your company’s name] regarding our introduction of a new product into the market in Seattle, Washington. I am writing to introduce our product to you and deliver information about the [Products or services] we provide. We currently operate in this market and others, including California, Washington, and Colorado, and are excited to be bringing new [products or services] to the Seattle area.

Since we are in the same industry, I wanted to extend greetings and suggest we set up a meeting to discuss our new product and service introduction. At [Your company’s name], we provide [names of products or services] that help our clients improve and develop their services to their clients.

We understand that your business is not currently involved in offering the types of [products and services] we are offering. I believe we at [Name of your company] can work with your company in a partnership to build a stronger market presence for both companies.

Please find enclosed a complete list of our products, services, and price points, as well as our ideas for areas we can partner on. Please feel free to get in touch with me at your convenience to discuss taking this proposal forward and any questions you have regarding this request.

Thank you, and I look forward to hearing from you.

[Your signature]

[Your printed name]

Business Introduction Letter Examples

Reading Business Introduction Letter examples can significantly aid the reader by offering real-world templates and inspiration for crafting their own letters. These examples serve as practical guides, illustrating how to effectively introduce a business, highlight its unique selling points, and establish a professional tone. By examining these examples, readers can gain insights into successful strategies and tailor their own letters for maximum impact. Here are some selected examples to get started.

Company Introduction Letter to Clients

Construction Company Introduction Letter

Garment Business Introduction Letter

Trading Company Introduction Letter

Plumbing Business Introduction Letter

Company Introduction Letter Examples

What is a Business Introduction Email?

Sending a business introduction email can be far more efficient. The email can be sent to your target contact and received instantly, providing that it gets past spam filters and is read by your target customer. Many business people receive hundreds of emails every day from internal employees as well as external clients, suppliers, and businesses like yourself who are trying to build business for their company.

The business introduction email introduces your company and products. It has a call to action that will hopefully cause the contact to respond to you by email or by phone to request more information. This is the critical first step, and it is important to make it interesting and attention-getting. The content of the email must maintain a balance between sparking interest to reach out for more information and providing too much verbose content that the target reads half of the email and then discards it without further thought.

The subject line is extremely important since this is what many busy people initially review as they make decisions regarding which emails to immediately read, to read later, or erase without reading the email content. We will have more on this element later in the post.

How to Write an Introduction Email?

While an introduction email should be concise, compelling, interesting, and include a call to action, there are key elements that should be in every email to increase your success as much as possible.

• The subject line must be compelling
• Tailored greeting
• Focus on the contact
• Explain why you are contacting them
• Deliver value
• Call to action
• Thank the contact and include contact details
• The subject line must be compelling – and pique their interest to open and read the email
• Tailored greeting – to the industry and the culture of the company. Some are more formal than others. E.g., startups may expect a casual greeting while financial institutions may expect formal greetings.
• Focus on the contact – make it personal in a professional way. Find a reference to a public speech, a paper they may have published, participating in a local fundraising activity, etc., and express your interest and appreciation for their contributions. People like to hear that they have been noticed.
• Explain why you are contacting them – indicating whether you are looking for a job at the company, make a sales call, or looking for investment in your company. Include a compliment only if it is genuine and related to the letter and the industry.
• Deliver value – you are asking your contact to invest time to meet you to discuss whatever proposal you are making. Your email should make it clear what is in it for them. How will they benefit from spending an hour or several hours with you to hear your pitch?
• Call to action – should be clear and concise, leaving no doubt regarding what the next step is. You will follow up and call them, or you would like them to call and set up a meeting or provide comments on a document you have sent over, etc.
• Thank the contact and include contact details – a short thank you, ending with your name and contact details, is sufficient. Keep the email concise and to the point.
• Follow up – you may not receive a response, or your call to the action indicated you would call them in a few days. Either way, your follow-up must be more compelling than the initial email. Spam filters may have added your email to the spam folder, never to be looked at. Following up is necessary for a polite, professional manner. You may use social media follow-ups as well if the email does not work, e.g., Text message, WhatsApp, etc.

Subject Line Examples

The email subject line is incredibly important. The content of the subject line can make the difference between your email being read or ending up in the trash. It must be specific, attractive, interesting, on target with the industry, and entice the reader to open and read the content in the email. It must also get past spam filters. Many busy professionals receive hundreds of emails a day. They make split-second decisions on whether to open the message, send it to the trash or save it for reading later. They base their decision on who the email is from and the subject line. Email subject lines should be short and specific. You want to let the reader know what you are writing about so they can see at a glance what the message is all about while they make a split-second decision whether to open the message or send it to the trash. The subject line should also be specific to the situation and the objective of your email. Perhaps you are trying to network with the individual, looking for a job, or it is a sales-related email. The following are a few examples:

• Drinks on me
• Interested in meeting for lunch
• Comments on an Interesting Paper

Sales Emails

• Hello from [Your company]
• Have you considered social media advertising
• Online course development for your book
• New products on the market
• Are you interested in a career change?
• Job opening application
• Applying for a job [title]

Sample Self Introduction Email

The following is an instruction email sample for consideration from yourself:

Subject: re Job Vacancy [Name]

Dear [name of recipient]

My name is [your name] , and I recently reviewed your job vacancy advertisement in [social media, LinkedIn, etc.] . I currently work for [name of company] in the [department] as an [name of your position] . I believe my skills and experience make me an excellent candidate for your opening at your company.

My training and experience includes: [ add list]

I have included my resume as an attachment and will follow up with you in a few days to address any questions you may have.

[name and contact details]

Introducing Someone Else (Subject Line Examples)

There may be situations where your email is introducing a colleague or a company to your contact. Again, you want to make it clear from the outset why the reader should open the message and read the details. In these situations, you may even know the contact, so there is a good chance they will open the message; however, if they receive hundreds every day, it could also get lost in the avalanche of messages arriving every day. The following are a few examples for consideration:

• Your job vacancy – introduction of [name]
• Reference for [Name]
• Connecting [Name] related to [project, job search, etc.]
• Investment opportunity
• Angel Investor looking for opportunities – [name]

Sample Email Introducing Someone Else

The following is an instruction email sample for someone other than yourself:

Subject: Introduction of [Name]

Hi [name of recipient]

I am referring to [Name] , a manager in our [Group] who is one of our most highly rated team members. He is interested in joining your organization and brings a great deal of experience and knowledge, that I believe would be valuable to your team.

[name] is a seasoned manager on the [name of department] providing services to our customers and clients across North America.

I have copied [name] on this email to facilitate your connection regarding potential opportunities in your group. I will let you both take it from here.

[your name and contact details]

Dos of Introduction Email

The following are some of the things you probably should do when preparing an introduction email:

• Provide a signature chosen from a template to ensure consistency and professionalism
• Use an email address that includes your first and last name to avoid being viewed as spam
• Address the email to a specific person who you are confident will read your email
• Personalize the sender’s name. Avoids being viewed as part of an email marketing campaign
• Keep your email content concise and to the point

Don’ts of Introduction Email

The following are some of the things you probably should not do when preparing an introduction email:

• Never send an email without a subject line to avoid being labeled as spam
• Avoid using mass email distributions
• Avoid emailing to a team of people; focus on one or two people
• Long emails seldom are read through to the end
• Emoticons are not considered professional in business emails.

Types of Introduction Email Templates

There are many introduction email templates available online, and many companies customize their templates for their use, using a general template downloaded from an online database. They also fall into several categories of subjects and purposes:

• Business relationships
• Self-introduction
• Sales – sales personnel use email introduction templates to follow up on new leads and to introduce themselves and their company’s products and services. This is usually the initial touchpoint in establishing a new customer relationship
• Business relationships – email introductions are used for many purposes to establish a new business relationship, introduce new products or services, suggest a partnership or investment opportunity.
• Self-introduction – email templates are particularly useful for people looking for a new position, new job, or establishing a new contact in a company they wish to work for. Even in large company’s, an email introduction letter may be used to introduce someone in another department or a different state.

The following are typical frequently asked questions that many readers have about email introduction templates and business introduction templates.

The first step is to focus on the subject line, adding a subject that gets the reader’s attention without triggering spam filters. Referencing an open position that you might be applying for is a great approach. Most business people receive many emails daily and are reluctant to open one from someone they do not know in case it is a spam message or a phishing email. Your subject should be current and focused on the receiver of the email.  Keep the email short and to the point. It should be a professional-looking message using business language, engage the reader, and state clearly why you are writing. Your objective is to have the reader respond to your email introduction either by email or with a phone call. Remember to check your spam filters in case the reader’s response is placed in a spam folder because they are not in your contact list.  Close your email in a friendly manner and include a call to action for a response or to indicate your plan to follow up in a few days with the message recipient.

Both the email and introduction letter should be kept to one page in length. Business managers are busy, receive many emails and letters every day, and don’t have time to read long, wordy emails or letters.  A good rule of thumb is to keep your email short enough that it can be read on someone’s screen without the need to scroll down to see the entire message. In other words, the entire message should be above the fold, which is known as keeping all content to one screen.

In today’s world, the majority of people prefer online responses to job canvases, job searches, and the delivery of proposals. Job canvases often indicate the preferred response location. Another clue in situations where both email addresses and physical addresses are provided, the preferred response is usually listed first.  Business letter introductions sent by regular mail also take longer to be delivered, reviewed, and responded to. Take this into account while preparing introduction letters and the choice of response online or regular mail. Timelines may not allow for physical mail delivery.  Finally, many hiring managers, project managers, and decision-makers are scattered across a variety of work locations. They may be working at home, in the office, or traveling for business purposes. Sending introduction letters by email ensures that the manager has an opportunity to review their email while remote from their regular work location.

Letters of introduction and email introductions are an important communication medium for salespeople, job seekers, project managers, or people looking for investment funds to contact key managers in various organizations. These are busy people. Managers screen messages, opening only those that spark their interest, are on-topic with regards to their area of responsibility and from people they know. The rest either are never read or end up in the trash folder. Writers of introduction letters must write a convincing subject line that captures the reader’s attention, causing them to open the email and scan the message. Once the message is opened, it must be concise and to the point. Quickly introduce yourself and indicate the reason for writing. Close with a friendly call to action and a follow-up plan. Remember, the person reading your letter or email is pressed for time. They will appreciate your short email that is clear and to the point, allowing them to decide how they wish to proceed in response to your email or letter. Finally, the majority of managers appreciate receiving email introduction messages vs. traditional letters due to the increased flexibility to process them whether they are working in the office, from home, or on the road.

How did our templates helped you today?

Opps what went wrong, related posts.

Block Letter Format: Rules (with Examples)

Statement of Purpose Examples

Restaurant Apology Letter to Customers

Proof of Residency (Tennessee)

California Proof of Residency (CA)

Proof of Residency Texas

Proof of Residency Ohio

Proof of Residency VA (Virginia)

Thank you for your feedback.

How to Write a Letter of Introduction (With Examples)

By Priya Jain

Published: January 22, 2024

Writer & Career Coach

Writing a letter of introduction serves as a tool for individuals and businesses to establish new connections, explore opportunities, or introduce services and products. An effectively written letter of introduction can open doors to job opportunities, business collaborations, and networking.

Whether you’re a freelancer seeking new clients, a business looking to forge new partnerships, or an individual exploring job opportunities, a compelling introduction letter can set the stage for fruitful interactions.

In this article, we explain what a letter of introduction is, explore what to include, and give examples you can use while creating your letter. 

What Is a Letter of Introduction?

A letter of introduction is a document that introduces one party to another. It can serve various purposes in different contexts, including professional, academic, or personal settings. 

This letter can be used to introduce oneself or by someone else to introduce a third party. The key purpose is establishing a connection or a rapport with the recipient, usually with a specific goal, such as exploring job opportunities, proposing business collaborations, or extending networks.

Individuals can use letters of introduction in social settings, like joining a new club or group, where you want to introduce yourself to the members. These letters often introduce a third party, like a colleague or a friend, to your contacts. This can be particularly helpful in professional networking or recommending someone for a job or project .

The Difference Between a Letter of Introduction and a Cover Letter

A letter of introduction and a cover letter are very different. Letters of introduction are generally used when you want to establish a new relationship that may or may not be job-related. It could be an introduction to a potential business partner, a networking contact, or a new community or group. 

On the other hand, a cover letter is job-related. It’s sent alongside a resume when applying for a job. The cover letter focuses on why the applicant is suitable for a specific job, highlighting skills and experiences directly relevant to the job description. It’s more tailored to a particular role or company.

Letter of Introduction Examples

Here are some examples you can take inspiration from:

Job Application Letter of Introduction

This letter aims to introduce yourself to a potential employer, highlight relevant skills and experiences, express interest in the position, and provide a glimpse of your personality.

You can use this example to write a job application introduction letter:

Dear [Hiring Manager’s Name],

I am writing to express my keen interest in the [Job Title] position at [Company Name]. With [X years] of experience in [relevant field/industry], I have developed a comprehensive skill set that aligns with your team’s requirements.

My experience at [Previous Company] involved [mention key responsibilities or projects related to the new job]. I am particularly excited about the opportunity at [Company Name] because of [reasons specific to the company or role].

Enclosed is my resume, which further outlines my achievements. I would appreciate the opportunity to discuss how my experience and skills can contribute to the continued success of [Company Name].

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team.

[Your Name] [Your Contact Information]

Networking Introduction Letter

A networking introduction letter is a valuable tool for establishing new professional connections . It’s a way of introducing yourself to someone in your industry or field whom you haven’t met but wish to connect with for networking purposes.

Here’s an example:

Dear [Contact’s Name],

I hope this message finds you well. I am [Your Name], currently working as a [Your Job Title] at [Your Company]. I came across your profile on [LinkedIn/Professional Event] and was impressed by your extensive experience in [relevant field/industry].

I am reaching out to expand my professional network in the [specific industry or field] and would value the opportunity to learn from your insights. [Mention any mutual connections or shared interests, if applicable].

If you are open, I would appreciate talking with you briefly. I want to hear about your experiences, particularly regarding [specific topic or question].

Thank you for considering my request. I understand the value of your time and would be flexible to accommodate your schedule.

Best regards,

Cold Outreach Letter of Introduction

A cold outreach letter of introduction is used when contacting someone who does not know you or is not expecting your communication. It’s typically used professionally to introduce yourself, your company, or your products/services to a potential client, partner, or employer.

Here’s an example:  

Dear [Recipient’s Name],

My name is [Your Name], and I am the [Your Position] at [Your Company]. I am reaching out to introduce our company and the innovative solutions we offer in [specific service or product area].

I believe that [Recipient’s Company] could significantly benefit from our [services/products], especially in [specific area of improvement or opportunity you’ve identified in their business]. We have partnered successfully with companies like yours, such as [mention any relevant clients or case studies], and achieved [mention specific results or improvements].

I would love the opportunity to discuss this further with you. Would you be available for a brief call next week? I am also attaching a brief overview of our services for your reference.

Thank you for your time, and I look forward to working together.

Warm regards,

Letter of Introduction Template

Creating a letter of introduction involves a structured approach to presenting your information effectively.

Here’s a template that you can adapt based on your specific needs:

[Your Name] [Your Address] [City, State, Zip Code] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Company/Organization Name] [Company Address] [City, State, Zip Code]

Dear [Recipient’s Name],

[Introductory Paragraph: Briefly introduce yourself, stating your name and current position or role. Explain how you came across the recipient, their work, or their organization.]

[Second Paragraph: State the purpose of your letter. Are you seeking a job opportunity, looking to network, or proposing a collaboration? Be specific about your intentions and why you are contacting this particular individual or company.]

[Third Paragraph: Concisely overview your relevant background and experience. Focus on key aspects of your career or education that align with the purpose of your letter.]

[Fourth Paragraph: Highlight one or two significant accomplishments or skills. Use specific examples demonstrating your capabilities and how they relate to the recipient’s needs or interests.]

[Fifth Paragraph: Mention any personal qualities or soft skills that set you apart and are relevant to the context of your introduction. Relate these traits to how they can be beneficial in achieving the goals outlined in your letter.]

[Call to Action: Clearly state what you hope to achieve with this letter. Whether it’s a follow-up meeting, a phone call, or further discussions, provide a clear action you’d like the recipient to take.]

Thank you for taking the time to read my letter. I am very interested in [discussing further, learning more about, etc.] and look forward to the possibility of [working together, meeting you, etc.]. Please contact me at [your email address] or [phone number].

[Your Name] [Attachments: Mention attachments such as your resume, portfolio, or other relevant documents.]

What You Need to Include in a Letter of Introduction

Incorporating specific elements in your letter of introduction can significantly enhance its effectiveness.

Here’s a breakdown of what to include following your provided structure:

Begin with a formal greeting. This is the initial greeting and sets the tone for the letter. Use a formal tone like “Dear [Recipient’s Name]”. If the recipient’s name is unknown, “Dear Hiring Manager” or “To Whom It May Concern” are alternatives. Personalizing the salutation, however, is preferable if you know the recipient’s name.

Introduction

Introduce yourself by stating your name and your current position or role in a professional context. This section should be brief, offering a snapshot of who you are. For instance, “My name is Jane Doe, and I am a Marketing Manager at XYZ Corporation.”

Purpose of the Letter

Clearly articulate why you are writing this letter. This might be to introduce yourself in a job search context, to propose a business collaboration, or to establish a new professional relationship. Be specific about why you’re contacting this particular individual or organization.

Background Information

Provide a concise overview of your professional background relevant to the purpose of your letter. This could include your current job, professional journey, or key areas of expertise. The aim is to give the reader context about your professional standing.

Relevant Accomplishments

Highlight significant achievements that are pertinent to the recipient. These could be successful projects you’ve led, awards you’ve won, or specific contributions you’ve made in previous roles. The objective is to showcase your competence and success in areas relevant to the letter’s purpose.

Personal Qualities

Share personal attributes that make you well-suited for the intended purpose of your letter. For instance, you might emphasize qualities like leadership, innovation, or collaborative skills if you are applying for a job. This part is about showing your personality and fit.

Call to Action

This is a crucial component where you suggest the next steps. It could be a request for a follow-up meeting, a phone call, or an invitation to review your application. Make it clear what you want the recipient to do next.

Conclude your letter with a formal and professional closing. Common closings include “Sincerely”, “Best regards”, or “Kind regards”, followed by your full name. This part signifies the end of your letter respectfully.

Attachments

If you include additional documents, such as a resume or portfolio, mention them here. For example, “Enclosed, please find my resume, which provides further details about my professional experience.”

What Not to Include in a Letter of Introduction

When writing a letter of introduction, it’s important to be aware of certain elements that should be avoided.

Here are what not to include: 

Unsubstantiated Claims

Your letter should avoid making broad statements about your abilities or achievements without providing specific examples or evidence to support them. For instance, rather than simply stating that you’re an excellent communicator, provide a brief example or mention a relevant accomplishment demonstrating this skill. The goal is to be as concrete and specific as possible to build credibility.

Clichés and Overused Phrases

Avoid overused phrases and clichés that don’t add substantive information to your introduction. Phrases like “team player,” “hard worker,” or “go-getter” are commonly used and don’t distinguish you from other candidates. Instead, use unique descriptions specifically tailored to your experiences and qualifications.

Unrealistic Promises

Be cautious about making promises or commitments that you might not be able to fulfill. Overpromising to impress can backfire if you cannot deliver on those promises later. It’s important to be honest and realistic about what you can offer to the potential employer or contact.

Best Practices for Writing Letters of Introduction

When writing a letter of introduction, following these best practices can greatly enhance the effectiveness and professional impact of your letter:

Tailoring the Letter to the Audience

By researching and familiarizing yourself with the recipient’s work and organization, you can ensure that your letter speaks directly to their needs and interests. Personalization in the letter demonstrates that you have taken the time to understand who they are and what they value, which can significantly increase the effectiveness of your message.

Keeping It Concise and Focused

An effective letter conveys your message in a clear, succinct manner. Long letters can dilute the impact of your key points and lose the reader’s interest. 

Structuring your letter with a clear beginning, middle, and end helps maintain this focus. The introduction should grab attention, the body should elaborate on your purpose and relevant qualifications, and the conclusion should reiterate your intent and suggest the next steps.

Showcasing Personality and Authenticity

An impactful letter is about what you say and how you say it. Infusing your letter with genuine personality and authenticity makes your message resonate more with the recipient. It’s about striking the right balance between professional decorum and personal touch.

Sharing your motivations, interests, or perspectives in a way that aligns with the professional context can make your letter memorable and establish a more personal connection with the recipient.

Proofreading for Clarity and Professionalism

The final yet crucial step in drafting your letter is thorough proofreading. This step is imperative for ensuring your letter is free from grammatical errors and typos and communicates your message.

A well-written and professionally presented letter reflects your attention to detail and commitment to quality. Having someone else review your letter is often beneficial, as a fresh pair of eyes can catch errors and provide feedback on your message’s overall clarity and tone.

About the Author

Read more articles by Priya Jain

Business Introduction Letter 101: Tips and Examples for Beginners

A business introduction letter helps you connect with organizations and professionals, from investors to donors, distributors, partners, sponsors, potential clients or customers, and vendors.

You may write the letter on your behalf or to introduce someone else’s services within your company.

But where do you start when writing one of these letters?

In this blog post, we explain the anatomy of a business introduction letter and show you good introduction examples as well as tips for beginners. We also have a business introduction template you can use to send to a prospective client.

Let’s get started!

Table of Contents

Why do You Need a Business Introduction Letter?

It’s a good practice to always ask “why” before you do something. Now, why exactly do you need a business introduction letter?

To introduce yourself and your company/business, duh!

But why can’t it be a text? Think about it, this is your first point of contact with another business or a potential client — do you really want to be that casual?

A business introduction letter can be your golden ticket to making a good first impression and starting strong business relationships. Here’s why you need one:

1. To Reach Out and Connect

It’s the perfect way to introduce yourself and your business to a new contact. To increase your brand awareness , make sure you reflect your brand voice and personality and, as cliché as it might seem, make a good first impression.

2. To Showcase Your Business

Whether you’re reaching out to a potential client, proposing a partnership, or applying for a job, it provides all the important details about your company and what you offer.

Remember to sell the sizzle AND the steak . Tell the recipient how your business will benefit them instead of just boring them with your product features and jargon.

3. To Establish New Business Relationships

Good marketing is putting yourself out there. A single business letter might just be the start of a long and mutually beneficial partnership, you never know.

The 8-Part Anatomy of an Effective Business Introduction Letter

Now that the ‘why’ is covered, let’s move on to the ‘what.’ What does a business introduction letter look like? It has a specific anatomy you can rely on for any professional occasion. Here are the components.

1. The introduction

You can’t start a letter without an introduction. A business intro letter should always be addressed to a specific party; no sir/madams and ‘to whom it may concern’ here. If you don’t have the contact information for the person you want to reach, do some digging for it online.

I’m sure you can track down a name and email address from LinkedIn, or perhaps a colleague can pass along a business address.

As for the language you use in the intro, it’s up to you, but it should reflect who you are and your brand identity.

2. The purpose

Once you introduce yourself, it’s time to get to the meat of the matter. The purpose of your letter should be front and center in the first paragraph. Just state it for now.

For example, your letter could read,

“Hi, Mr. Buckingham. My name is Steve. I was referred to by Lucy Cunningham, a colleague at XYZ Corp. I’ve recently changed departments, and she mentioned you’re like a mentor to so many of us, so I figured I could contact you for some guidance.”

See? It’s straight, simple, and to the point. The purpose isn’t paragraphs down, buried among other irrelevant content. It’s right where it needs to be.

3. A brief review of your skills and credentials

If you’re writing on your behalf, why should they consider hiring or working with you? And if you’re vouching for someone else, why should they trust your recommendation?

This is where you need to back it up with experience. Discuss your credentials, talents, certifications , knowledge, and skills. Don’t go on too long about this.

This isn’t a resume, so you don’t have to list all your professional accomplishments. You just need to give the reader a reason to trust you and show them you know your stuff.

4. Value Addition 

Now, this is the part people often neglect. Remember, business relationships shouldn’t be one-sided. Your clients should feel like you and your product/business are adding value to their lives.

Highlight how your services or products solve their problems and enhance their experience. Show them the benefits they can expect and why partnering with you is a smart choice.

That said, don’t promise what you can’t achieve. It sounds nice to say you can help them get 10,000 more page views a month, but if you have no realistic way of achieving that, you will lose your vendor or partner and damage your reputation.

5. The purpose restatement

A business introduction letter should be no more than four paragraphs. By now, you’re about midway through your allotted space. It’s time to pivot back to the purpose of your letter but elaborate more this time.

For example, in the example above, Steve contacts Mr. Buckingham for assistance in settling into his new role. What’s next for Steve? Well, a meeting to chat would be best, even a phone call, so the next paragraph would ask when a good time is for them to talk.

6. The call-to-action

Restating your purpose should always align with your call to action. For example, writing, “I would love it if we could chat, maybe this Friday at 3 p.m.?” is a call to action.

The CTA is designed to get the reader to do something, whether looking at your resume, calling you to schedule a job interview, or setting up a date and time to discuss a potential partnership. It’s one of the most critical parts of a business introduction letter.

7. The sendoff

There’s no need to overcomplicate your sendoff. You can use whatever signoff you do for any other professional message, whether it’s “Best,” “Thanks,” or even “Have an excellent day.”

Do what feels natural but also make sure your sendoff reflects your relationship with your recipient. For example, “Sincerely” or “Cordially” will be suitable for more formal communications.

8. The signature

Don’t forget to conclude your business introduction letter with a signature.

An email signature provides additional contact information and professional details about you. It typically includes:

• Your full name
• Your job title
• Your company name
• Your phone number
• Your professional email address
• Company logo (if applicable)
• Social media links (if relevant)

Including an email signature ensures that the recipient has all the necessary information to get back in touch with you easily and adds a polished finish to your correspondence.

A well-crafted email signature can reinforce your brand and make it easier for the recipient to connect with you across multiple platforms. You can use our free email signature generator to create eye-catching and professional email signatures.

Read also: Email Anatomy 101 — Essential Email Parts You Shouldn’t Ignore

3 Examples of Business Introduction Letters

Let’s review that anatomy in action with some business introduction letter examples.

1. Business-to-customer introduction letter

What I love about this sample company introduction letter by Food52 , is how it’s brimming with positivity. Their positive brand voice and message, “everything you need to eat and live well” makes you want to check out their website. The welcome offer they give is the cherry on the top!

Do you want to create a similar template for your business letter? Look no further! EngageBay has  1,000+ free HTML email templates that you can easily edit to fit your brand style. Check out this email template to introduce new pet products:

2. Employee-to-customer letter

This first letter is written on behalf of an employee at Auto Earth Limited named John, who’s reaching out to a potential customer to entice them about what the company does and why the customer should visit.

Jones explains that the auto company offers repairs, secondhand vehicle purchases, and easy transactions by working with area banks. He also mentions the agency’s friendly employees and invites the customer to call Auto Earth Limited.

3. Business introduction letter for r eferral

If someone refers your services to another professional, they can write a business intro letter, or you can do it yourself, as seen in the above example.

Sally Smith mentions her connection to Cora Browne in the first sentence and the subject line , which is smart, as it inspires the recipient to open and read the email.

This letter is especially short, but given its purpose, it’s the ideal length.

Read also: How to Write a Winning Introduction Email

How to Write an Engaging Business Introduction Letter

Producing appealing copy isn’t always as effortless as it appears. These tips will help you nail yours.

Be yourself (but be professional)

An introduction letter is your chance to shine. If you can’t be your authentic self when writing this letter, then who can you be? I know we all want to present the best versions of ourselves, and you may have concerns or doubts, but try to let your personality shine.

Well, with this caveat: to an extent. Remember, you want to act professionally since this is a business introduction letter.

Think like your recipient

Put yourself in the shoes of the recipient. What kind of letter would they want to read? What would make them pore over your words from beginning to end and maybe even give your letter a second read-through?

Sure, there’s flattery, and that’s valuable, but what else? Having a common ground always certainly helps, whether you belong to the same industry or came up just like they did when they first started.

Be benefit-oriented

People always want to know, “What’s in it for me?” so tell them. Writing in a benefits-driven way, especially when securing a new client or vendor, will surely catch their interest.

Include your brand voice and values

Fostering a genuine connection entails letting your brand values and voice guide you. This is part of staying true to your personality, as there is only one brand like yours.

Tailor the letter to various business contexts

A business introduction letter serves many purposes, whether offering a service, proposing a partnership , or networking for a job. Remember to fine-tune the details of your letter to suit the intended purpose for the sake of clarity.

Read also: How to Respond to an Introduction Email: Tips and Templates

Dos and Don’ts of Business Introduction Letters

Do you still need more guidance on assembling your business introduction letter? This collection of do’s and don’ts will help you structure your message and get it sent out ASAP.

DO write with a goal in mind

You shouldn’t write a business introduction letter for no reason. It’s to accomplish a specific goal, be it another potential client, a new job, or a business partner.

Keep your goal in the back of your head while writing. If you have doubts about meandering or going off-topic, you might want to consider deleting that passage.

If your goal isn’t punctuated in the letter, it will be hard for the recipient to follow it, let alone accomplish it.

DON’T be too formal

There’s a misconception, even when writing standard letters of introduction, that formality is key, let alone in business intro letters. While keeping it professional is important, that doesn’t mean your letter has to be stuffy and bland.

Remember, showcasing your personality is fine. It makes for a more engaging read and inspires the recipient to respond to you.

DO keep it short

A business intro letter is not designed to be a novel. Your words shouldn’t even fill an entire page. If they do, you’ve written entirely too much. Instead, curtail your message to only a few paragraphs.

Read also: Mastering the Letter of Introduction: Examples and Tips

DON’T assume the reader knows who you are

You might be a big deal around your office, but you can’t assume that everyone outside your branch knows who you are, even if you are spoken about favorably. That’s why you should always introduce yourself and explain who you are and what you do.

If the reader, by chance, already knows who you are, then that’s fine. However, you’re giving the reader the benefit of the doubt that they’re unfamiliar with you and your work and quickly educating them.

DO be clear and straightforward

I talked about burying the lead in my guide to introduction letters, and it’s a point worth reiterating here. The most important points of your letter should be in the first paragraph, and you can elaborate more on them later, just like in a news story.

DON’T be afraid to use appropriate humor

Is humor okay in a business introduction letter? It can be, but only if you feel comfortable with it. Please don’t try to force humor if it feels unnatural or isn’t your style. Being yourself is most important, so if you’re naturally funny, let that show!

However, no matter how easily humor comes to you, always keep it work-appropriate.

Read also: Business Email Format Secrets: Write Emails That Command Attention

DO keep the content about your audience

While you can talk about yourself in your business introduction letter, you should turn much of your language toward your audience, i.e., your reader. You’ll recall that a dash of flattery is always good, but make sure you’re authentic.

Anyone can tell when you’re slathering it on too thick, and at that point, what was supposed to be a positive sentiment comes out phony.

DON’T miss out on templates

Templates are helpful starting points for writing a business introduction letter, especially if it’s your first one. You might rely on a template for your first couple of letters until you feel you’ve got the hang of it and can handle it independently.

DO personalize your letter

While templates are helpful to utilize, you shouldn’t use them verbatim. Add your unique spin to your creative writing, incorporating elements of your brand tone. If you send the same letter to everyone, you probably won’t get many replies. Personalize your letters to win over prospective clients.

DON’T forget to follow up

Even if someone intends to respond to you, they don’t always get the opportunity immediately. Then, whoops, your message is forgotten. That’s why following up is so valuable. A small nudge can be all it takes to put you back into the client or vendor’s mind. They’ll give you some of their time and get the ball rolling.

Read more: 7 Introduction Email Mistakes to Avoid

3 Business Introduction Letter Templates for different Scenarios 

1. business introduction letter template for collaboration.

There’s nothing left to do but write, so use this sample letter template to get your first business introduction letter underway. You can modify the letter format based on your needs.

[Your name]

[Your business name/company name]

[Your business address]

[Name of recipient]

[Name of recipient’s business]

[Business recipient’s mailing address]

Hi, [recipient name], how are you? My name is [your name] of [company or organization], and I’m writing to you about a business opportunity. I feel like we could be great partners if we work together.

I have [name your experience and credentials], which makes me an expert in my area. With your [explain their strong suits], we could further [industry goals].

Would you like to have a conversation on Friday, the 12 th , about this opportunity, say at noon? My phone number is [number], or we can have a video call or even meet face-to-face. Whatever works best for you is good for me!

Thanks so much for your time. Hope to hear from you soon.

Sincerely, [Your Full Name] [Your Job Title] [Your Contact Information] [Your Email Address] [Your Company’s Website]

Read more: 15 Introduction Email Templates That Work Like a Charm

2. Business introduction letter for a potential client

[Your Name] [Your Business Name/Company Name] [Your Business Address] [Date]

[Recipient Name] [Recipient’s Business Name] [Recipient’s Business Address]

Dear [Recipient Name],

I hope this email finds you well. My name is [Your Name], and I am the [Your Job Title] at [Your Company]. I am writing to introduce our company and discuss how we can help [Recipient’s Company] with [specific area or need].

At [Your Company], we pride ourselves on [brief description of your core strengths or services]. We have helped businesses like yours [specific benefit or result], and I believe we can offer significant value to [Recipient’s Company].

I would love to arrange a meeting to discuss how our services can be tailored to meet your needs and help achieve your goals. Are you available for a call or meeting next week to explore this further?

Thank you for considering this introduction. I look forward to the opportunity to work with you.

3. Business introduction letter from a referral template

Subject line: Hi [lead name], [mutual contact name] suggested I reach out about [their pain point]

Hi [lead name],

I hope you’re doing well! I’m [your name], and I’m reaching out because our mutual friend [mutual contact name] mentioned you might need some help with [specific issue or need].

At [company name], where I’m the [job title], we’ve been working on [your business niche related to the lead’s issue] for a while now. Just recently, we helped [example client company] tackle a similar challenge and saw [specific KPI or result]. I think we could do something great for you too.

I’d love to chat and share some tips on how you might approach [lead’s issue]. When would be a good time for a quick call?

Looking forward to connecting!

Best, [Your name, your title] [Business name] [Email address] [Phone number] [Business website]

Wrapping Up

A business introduction letter requires professionalism and personality to drive an objective, such as striking a business partnership, finding new clients or jobs, or expanding your network.

Even if you condense your business intro letters to emails or social media DMs rather than send them in a mailbox, knowing how to write one of these letters can always take your business further!

EngageBay is an all-in-one marketing, sales, and customer support software for small businesses and startups. You get email marketing, automation, free email templates , a landing page builder, A/B testing, and more.

Sign up with EngageBay for free, or book a demo with our experts.

Frequently Asked Questions (FAQ)

1. how long should a business introduction letter be.

A business introduction letter should be concise, ideally no longer than one page. Aim to keep it around 3-4 paragraphs, ensuring you cover all essential points without overwhelming the reader.

2. What tone should I use in a business introduction letter?

The tone should be professional but also reflect your brand’s personality. Avoid overly formal language; instead, aim for a friendly yet respectful tone.

3. How do I make my business introduction letter stand out?

Personalization is key. Mention specific details about the recipient or their business to show you’ve done your homework. Highlighting unique aspects of your business or offering can also make your letter more memorable.

4. Does a business introduction letter have to be a mailed letter?

Not at all! In today’s digital age, you can send a business intro letter via email, LinkedIn message, or however you like to communicate.

5. What are the most common closing words in a business introduction letter?

Closing words like ‘thanks again,’ ‘sincerely,’ ‘yours truly,’ ‘best regards/regards,’ and ‘appreciatively’ are staples for a reason! You can use any of them as you close your letter.

6. Should I follow up after sending a business introduction letter?

Yes, following up is crucial. If you don’t receive a response within a week or two, send a polite follow-up email to remind the recipient about your initial letter.

Content updated for freshness and SEO by  Swastik Sahu .

About The Author

Nicole Malczan

Leave a comment cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

How to Write a Company Introduction Letter (+ Free Samples)

Writing a company introduction letter to a recipient that has no business with your company can be daunting. Writing an introduction to break the ice is a monumental task that must be done with care because if you fail at this first impression, you’ve lost the chance of ever doing business with this company or person. So, yes, it is daunting, but it’s not impossible. 

You may be required to send an introduction letter for a myriad of reasons. If you work in the sales or marketing department, then this falls more within your purview than it would other departments.

Ensuring your company’s introduction letter is written well is an extremely important task as this sets the precedent on whether or not the relationship or the objective you’re trying to achieve would fly, much less succeed. So, to increase your chances of success, you should do everything you can to ensure you’re sending out the best introduction letters. 

Company introduction letters can either be completely cold messages which have a significantly reduced success rate or you may have interacted with the client one way or another before. The client may be a lead, an introduction, etc. Regardless of the relationship (or lack of one) between you and the client, there are principles you need to put in place to increase your success rate. 

In this article, we’re going to discuss all of these principles. 

How to Write a Self Introduction Letter

What Should Be In Your Company Introduction Letter

A first-time introduction needs to be airtight. You can’t afford to leave anything on the table. This is even more so for high-stakes introductions. If you’re pursuing a lead or pitching to a potential investor, you cannot afford to send sloppy letters.

 In this section of this article, we’re going to discuss everything there is to know about sending company introduction letters. 

Mention The First Point Of Interaction

This may not be realistic for all instances, especially if you’ve not interacted with the client before, but in situations where it is applicable, ensure you state how or where you interacted with the recipient. In doing this, you create a sense of camaraderie between you and the recipient and they’re more open to oblige your request.

Personalization

If you’re sending multiple letters a day, you may need to find a balance on how to personalize them. This is because recipients can tell when a letter is a generic template. And while SOME parts of the letter can be templates, to increase your chances of success, you need to ensure most parts of the letter is personalized.

If Referred, Use Their Name In The Subject Line

If you were referred to the recipient by a mutual friend, ensure to include their name in the subject line. This will increase the chances of your message getting read.  

Tweak Your Offer

Your best shot at achieving your objective is to present them with an irresistible offer. Not just an irresistible offer, an offer they need. It doesn’t matter how well-written your company introduction letter is, you’re going to receive a no from the recipient if your solutions don’t fit their problems. 

Keep It Short

A general rule of professional correspondence is to keep the message as short and as concise as possible. If you feel you’ve included any unnecessary information, cut it out.

Keep Links To A Minimum

If you’re emailing high-stakes individuals, it is important that you keep the links to a minimum. You should only share the most important information that helps further your agenda. 

How to Introduce Your Boss to a Client in an Email

How to Write A Company Introduction Letter

We’ve discussed the most essential tips to increase your chances of success in your introduction letters. Regardless of the type of introduction letter, the same rules apply to them. 

Please note that all stages of this letter are important and as such should be handled with the same attention.

1 st – Introduction

The recipient has opened your email! You’ve passed the first stage. Now, what’s left is to ensure they don’t leave and ultimately perform the ask. To ensure this does not happen you have to start your introduction right off the bat. If you were introduced by someone, ensure to mention their name in this first paragraph. If not, include something personal. The more personal it is, the higher your chances.  

Something personal can be a line from their website, a post they made on social media, a keynote address they gave, etc. Starting your email with this approach tells the recipient you took your time to check them out and they may be inclined to stay longer. 

After that, briefly introduce yourself , what you do and where you work. 

2 nd Services

This is the stage where you touch on your services, the success you’ve had, and what you want to do for the recipient. When doing this, you may be required to add links to verify any claims you make. More importantly, you need to make sure your services are relevant to the recipient. This cannot be overstressed! If the recipient doesn’t need what you’re selling, chances are they’re not going to buy. 

This part is the easiest part and it is almost always a meeting. Simply state that you’d love to book a call to discuss further if you’re a good fit. The ideal way for this would be to offer some available dates and have the recipient choose the most convenient one for them. 

Follow Professional Communication Etiquette

Ensuring your email adheres to the rules of professional communication is one of the most important rules of writing correspondence. So, before sending that introduction letter, make sure your letter ticks all the boxes of professional communications. This includes using the right address, punctuating properly, and signing off the letter professionally. 

How to Introduce Two or More People by Email

Company Introduction Letter Template One

Company introduction letter sample one, company introduction letter sample two, company introduction letter sample three.

When sending an introduction, you need to ensure all parts of your letter are optimized. Do not leave a stone unturned. While there’s no one trick that guarantees success, optimizing all the points in your letter increases your odds. We’ve also included some samples to help you get started with your company introduction letters. 

About The Author

Jim Blessed

Related posts.

9 Tips You Need to Write and Respond to Emails Professionally

12 Rules of Writing Emails Professionally and Effectively

How to Write Professional Emails: 7 Critical Ingredients

8 Simple Lessons for Writing Irresistible Business to Business Emails

• TemplateLab

Business Introduction Letters

34 free business introduction letters (pdf & ms word).

Expanding a business, especially in its beginning stage, would need to reach out a hand of friendship to or create a business arrangement with other businesses. The best way to accomplish this is through a business introduction letter. This type of communication can take the form of a formal letter but isn’t limited to injecting some informal or friendly tones.

Table of Contents

• 1 Business Introduction Letters
• 2 Basic considerations for writing a business introduction letter
• 3 Company Introduction Letters
• 4 Parts of a business introduction letter
• 5 Business Introduction Letter Samples
• 6 Tips for writing your business introduction letter
• 7 Business Introduction Letters Examples

Basic considerations for writing a business introduction letter

A business introduction letter is a must when trying to reach out to prospective clients, whether you’re a newbie in the community or you want to expand your audience. Prior to writing the letter, you should already familiarize yourself with the desires and needs of your audience.

Also, you should be able to demonstrate these in your company introduction letter . It should inform the readers why becoming their clients would be a beneficial move. Here are some basic considerations to keep in mind:

• Business introduction letter basics The letter should always adopt a degree of formality and, therefore, must adhere to business letter protocols. It should maintain a professional tone, avoiding the use of pushy language or technical jargon. Use off-white or white-colored high-quality paper and don’t use too many colors and graphics. Using the company’s letterhead or logo is a must but avoid any additional graphics that may distract the reader’s attention. For an additional personal touch, a handwritten signature at the end of the letter is highly recommended.
• Think about your audience When writing a business introduction letter sample to a new and prospective client you intend to have a professional relationship with, make sure that you target his interests, needs, and desires. Beforehand, come up with an audience profile which will describe the types of persons who will most likely buy your products or services.
• Grab the attention of the reader Remember that you’re not alone in writing such letters. Prospects receive many marketing messages each day. You will need to write a letter that will grab your prospect’s attention and tickle their interest. If you have to deviate from the norm and still retain the formality, do so.
• Explain what you can do or provide Don’t underestimate your readers. Most of them would read company introduction letters to see how they might benefit the company. It’s important that you write convincing letters about your merchandise or services so that those who read your letter can become your customers.
• Extend an invitation to your readers You can include an invitation to your reader at the closing of the letter so they can learn more about your business. They can do this by coming into your shop or by visiting your business website . You can invite the readers to an open house or for another type of event. You can also offer them to try your products at no charge. Some entrepreneurs can also offer discounts or some special deal if the reader presented the introduction letter when they come visiting at specified dates. Whatever you want your prospective clients to do, make it as easier for them by including the usual specifics like your address, office hours, and contact details.

Company Introduction Letters

Parts of a business introduction letter

Because of the advent of electronic communications today, the importance of a traditional business introduction letter is frequently overlooked. But such a letter still has its own personality. One that is well-written with a great sales pitch and introduction and presented on letterhead can create a connection that’s more personal with a prospective client.

It can better deliver the message than an e-mail which would join a clutter of messages in a client’s inbox. To write a well-crafted business introduction letter sample, you must first understand the significant elements in writing one. The letter must be clear and direct to the point. This could effectively and quickly get your foot on the door with new clients.

The first thing you need to do when introducing yourself to potential business partners is to organize the information to include in your letter and decide how or in what order you will present the information. Remember that the letter is about your client’s interest and not yours.

This means knowing the benefits that your prospect will get when working in tandem with you and not presenting your products or their prices. Create a ranking of the information in order of importance.

This will allow you to omit those items that will have little bearing to your goal , and this usually happens when the letter starts to get too lengthy. In general, limit the letter to only a page. Presenting excess information all at once is also not advisable. Then you can start including the important parts of the letter:

• Opening The first sentence should already make a lasting impact on the reader. It should make him want to learn more information about your product. A question, which should be on the writer’s favor, will usually get the reader’s attention. Or you can start with statistics. Lines like these directly confront a problem or a need that the reader will feel determined to look into the solution you’re offering. The opening lines should be direct to the point, limited to one or two sentences but should not provide answers. Keep in mind that the letter is about the purpose and not about yourself.
• Benefits After gaining your reader’s attention by demonstrating there is a problem, it’s time to offer concrete solutions. Make the solution as specific as possible to the reader’s predicament. Keep this part short because the less information you include, the better the chances are that the recipient will call, out of necessity, if not curiosity. Present just enough information on how to solve the issue but never go into details yet. At this point, the goal of the letter is to create a sales response where you can provide a presentation with more details.
• Call to action After the body of the letter, there should be a call to action statement. Inform the reader that you would want to speak to him further and that you would be calling his aide to schedule a meeting . Provide the client with your website address or your telephone number in case he wants to ask for more information. Leaving the decision to the client for a meeting is not a good idea. Nor is it advisable to write a phrase such as “contact me if interested.” Chances are, they might not respond at all. You should make it clear that the recipient should ask for more information.
• Postscript Remember to finish each letter with a postscript. This note is usually a standout on the page. A lot of readers are even inclined to read this before going through the rest of the letter. But write one with an intent business phrase. Don’t use throwaway lines. Instead, use a piece of information that would leave a good impression.

Business Introduction Letter Samples

Tips for writing your business introduction letter

If in doubt about the structure of a well-written business introduction letter, download this business introduction letter template as it contains the basic manner or needs on how to write such letters. Informal letters need not follow the rules, but with business letters, you need to consider many factors.

Foremost, of course, is that it should have a formal, professional tone. There’s also the need to go directly to the point. The letter should also contain the basic details of your business whether it deals with products or services. Here are some tips for writing your company introduction letter:

• You should mention the several special features of your business which may attract the attention of the reader.
• Address your letter to potential clients or companies with an aim to increase your business either directly or indirectly.
• Resort to formal business introduction letter formats if it’s the first time you will compose one. This will erase any doubts in writing a well-crafted one and hopefully, could make the task of writing the letter easier for you.
• When composing the letter, don’t be too rigid. It would be better to remain slightly informal. Avoid keeping the tone of your letter too short or concise. It’s always recommended to make the reader feel good and comfortable regarding the business that’s about to start. To ensure this, make the letter sound like a friendly one, with a mix of both the formal and informal tones.
• State your details as clear as possible. This will prevent the reader from calling you up at a later time just to clarify such details. Divulge everything regarding your product or services details and never keep any details hidden or restricted.
• To start the ball rolling, the business introduction letter should also contain a gist of whatever deal you’re thinking of. For instance, if you’re planning to put up a clothing factory with the recipient and would want to like him about this, make sure to mention this in your letter. Don’t leave the reader guessing what exactly you want to do and what exactly you want from him.

Business Introduction Letters Examples

More Templates

Job Abandonment Letter

Collection Letter Templates

Gift Letter Templates

Proof of Employment Letters

Social Security Number Verification Letters

Letter of Introduction Templates

How To Write a Business Introduction Letter in 10 Steps [+Examples]

Learn how to write a business introduction letter with our 10-step guide and examples that will impress potential clients and establish professional.

Ivana Vidakovic

Apr 28, 2023

TABLE OF CONTENTS

A well-written business introduction letter can be a game-changer when gaining new clients or establishing professional connections. 

It's an opportunity to introduce yourself and your business, showcase your skills and experience, and make a positive first impression. 

However, writing an effective introduction letter can feel overwhelming if you're unsure of where to start or what to include. 

That's why we've created a comprehensive guide with 10 easy steps and examples to help you write a successful introduction letter for business purposes.

Let’s start!

What Is the Purpose Of a Business Introduction Letter?

A business introduction letter enables you to reach out to a new contact or kick off a new business relationship.

Whether sent by a business or an individual, the letter aims to introduce the sender and their enterprise.

The letter's primary purpose is to make a good first impression while providing vital details about the company, its offerings, and its suitability for the position .

There are many situations in which an introduction letter to business would be appropriate, such as:

🎯 Introduce your business to a potential client

🎯 Establish a partnership with another business

🎯 Apply for a job or contract.

Benefits of Business Introduction Letters

You might be wondering, "Why only business introduction letters?" 

Let me quickly list a few of the most widely known advantages that might come from this type of letters:

✔️ Positive first impression — Demonstrate your professionalism and attention to detail.

✔️ Brand awareness — Gain new business opportunities and increased revenue.

✔️ Establish credibility — Give potential clients or partners the confidence they need to work with you.

✔️ Showcase your offerings — Differentiate yourself from the competition and make a compelling case for why someone should work with you.

✔️ New business opportunities — Get you access to markets you may not have been able to enter before.

Now that you’re aware of what and how business introduction letters can bring to your efforts, let’s figure out essential steps in crafting them.

Write a Business Introduction Letter in 10 Steps

Here are 10 easy steps to follow when writing an introduction letter for business purposes, complete with examples.

Follow through to the end to learn some pro tricks and tips that will help you get started right away.

1. Determine the Goal

Determining your goal for a business introduction letter is a crucial step in the letter writing process. 

Without a clear goal, you may find it challenging to craft a compelling and effective letter that achieves your desired outcome. 

Here are some steps you can take to determine your goal for a business introduction letter:

1.1 Define Your Target Audience 📌

Understand your target audience by asking yourself who you are writing to and what their needs and interests are. 

• Who is your target audience?
• What are their pain points?
• What solutions do they seek?

1.2 Know the Purpose of Your Letter

We already talked about this in the previous section. 

Once you define your target audience, you need to figure out what would be the purpose of a business introduction letter. Start by asking these questions:

• Are you trying to introduce your business to a potential client?
• Are you looking to establish a partnership with another business?
• Are you applying for a job or contract? 

Your goal will depend on the purpose of the letter.

1.3 Determine the Desired Outcome 📌

Once you've clarified the purpose of the letter, you need to determine the desired outcome:

• What do you hope to achieve by sending the letter? 
• Do you want to schedule a meeting or phone call? 
• Do you want to secure a new client or partner? 
• Do you want to get an interview for a job or contract? 

Having a clear desired outcome will help you craft a letter that achieves your goals.

2. Do Your Research

Now that you have a clear idea of WHAT you want to achieve, you can devote your time to finding the best people to pursue it.

It's essential to be selective when building your "list." 

Remember that only some companies in your industry will be a good fit for working together.

At the same time, you want the people who might be interested to be curious enough about you to keep reading.

That is to say, you only get one shot at making an excellent first impression in the business world via email without relegating your message to the spam folder.

Because of everything mentioned, when writing a business introduction letter make sure to:

2.1 Research the Company or Individual 📌

Do some preliminary research on the business or person you are writing to. 

This might entail looking at:

• Their website
• Social media pages
• Looking for press releases or news articles

By researching your point of contact you can better understand their company, offerings, and core principles.

Besides, who wouldn't want to know that potential business partners have looked into them?

2.2 Determine How You Can Add Value 📌

Decide how you can add value after identifying their needs and pain points:

• What problems or objectives can your company help them with? 
• What is your special value proposition?

For instance, Quora is a great place to begin investigating the specific problems that some businesses face.

If you focus on how your efforts will benefit other companies , you can craft an engaging and relevant message.

2.3 Research the industry and competition 📌

Additionally, it's critical to research the market and rivals. 

• Who is your competition?
• What is their approach to certain issues?
• What do they offer?
• What can you provide that no one else in your market does?

By researching your rivals, you can gain a better understanding of the competitive landscape and position your company to stand out from the crowd.

2.4 Use personal connections 📌

Use any personal ties you may have to the recipient or their company to your advantage in order to learn more. 

Mutual acquaintances, business gatherings, or trade associations may all fall under this category.

3. Start With a Formal Greeting

Communication in the business world must always be formal. 

Using business language helps people take you seriously and establishes your credibility.

So, what does that actually mean?

When utilizing a formal tone of voice in your writing you should keep in mind the following:

✔️ Avoid using slang or jargon

✔️ Address your recipients using formal greeting “Mr/Mrs/Ms”

✔️ Keep things brief and simple , and get to the point directly

✔️ There is never a bad time for humor , as long as it's served in measured doses

Business conversations aren't just "invitations to a coffee," so remember that formality isn't a waste of time when there's money, reputation, and development at stake.

Formal Greeting Examples

"Dear Mr. Smith, 

My name is John Doe, and I am the founder of XYZ Consulting, a business consultancy that specializes in helping companies improve their operations and profitability."

"Dear Hiring Manager, 

I am writing to introduce myself and my business, ABC Marketing Solutions."

"Dear Ms. Johnson, 

I recently came across your company, XYZ Industries, and was impressed by your innovative approach to product development. "

"Dear Mr. Patel, 

I recently attended an industry conference where I had the pleasure of hearing you speak about your company's impressive growth and success."

4. Open With a Strong Argument

Step two in writing a successful business introduction letter is to grab the reader's attention with a killer opening line.

At this point, you can either start a conversation with them or completely lose them.

From the perspective of the reader, a successful entry point contains following elements:

✔️ Hook — Powerful statements or questions can intrigue the reader (e.g. statistic, bold claim, or rhetorical question).

✔️ Clear argument — Make your argument understandable and concise.

✔️ Evidence to support your argument — Use facts, figures or other evidence to prove your point. 

For a powerful opening line it is recommended to use a confident tone. 

In this way, you can demonstrate that you are committed to your argument and passionate about your suggestion.

Strong Argument Examples

"Did you know that businesses that invest in employee wellness programs see a 28% reduction in sick days and a 26% reduction in healthcare costs? 

Our company, XYZ Wellness, specializes in developing customized wellness programs for businesses like yours to help you save money and boost productivity."

"As the global demand for renewable energy continues to grow, it's more important than ever for businesses to prioritize sustainability. 

Our company, ABC Energy Solutions, offers cutting-edge renewable energy solutions that can help your business reduce its carbon footprint and save money on energy costs."

"In today's hyper-competitive marketplace, customer experience is more important than ever. Our company, XYZ Customer Experience, specializes in helping businesses create unforgettable experiences that keep customers coming back for more."

"As a leading provider of cybersecurity solutions, our company, ABC Security, understands the threats businesses face in today's digital age. 

That's why we've developed a comprehensive suite of security products and services to help businesses like yours stay protected from cyberattacks."

"Did you know that 60% of consumers say they're more likely to buy from businesses that offer personalized experiences? 

Our company, XYZ Personalization, specializes in helping businesses create customized products and services that meet the unique needs of each customer."

5. Introduce Your Business

The most important part of a business introduction letter is step #5, in which you should highlight the most important aspects of your business without coming across as aggressive and overbearing.

What follows are suggested elements for your initial statement:

✔️ Start with a brief overview — To kick things off, introduce your company by name, location, and services. Write clearly and directly to the point that the reader can grasp your company's mission in 2-3 lines tops.

✔️ Highlight your unique value proposition — Describe your company's unique selling proposition and why you think potential clients or collaborators should use your services. It could be anything from your knowledge and experience to your fresh perspective and ground-breaking offerings.

✔️ Provide evidence of your success — Provide information or concrete examples to back up your claims about your company's success. This may take the form of awards, case studies, or testimonials from satisfied clients.

Company Introduction Examples

“[Your Business Name] is a full-service digital marketing agency located in [Location]. At [Your Business Name], we specialize in helping businesses like yours increase their online presence and drive measurable results.

Our unique value proposition lies in our data-driven approach to digital marketing. Our team of experts leverages the latest tools and technologies to analyze your business's data and craft customized strategies that deliver maximum ROI.

We are proud to have helped businesses of all sizes achieve their digital marketing goals. Our clients have seen significant increases in website traffic, lead generation, and sales conversions as a result of working with us.”

“We are [Your Business Name], a leading provider of cloud-based HR software solutions. Our company is headquartered in [Location] and has been serving businesses of all sizes since [Year of Establishment].

At [Your Business Name], we specialize in helping HR departments streamline their operations and improve employee engagement. Our unique value proposition lies in our user-friendly software that is highly configurable and customizable to meet each client's unique needs.

We are proud to have helped our clients achieve significant cost savings and efficiency gains. Our software has been recognized as a top HR solution by leading industry analysts and has received numerous awards for innovation and customer satisfaction.”

“I would like to introduce you to [Your Business Name], a boutique law firm located in [Location]. Our firm specializes in providing legal services to startups, entrepreneurs, and small businesses.

At [Your Business Name], we pride ourselves on our personalized approach to legal services. We take the time to understand each client's unique needs and goals and work closely with them to develop tailored solutions that meet their needs.

We are proud to have helped our clients achieve significant milestones, including successful product launches, mergers and acquisitions, and fundraising rounds. Our clients have also praised us for our responsiveness and accessibility, with many describing us as a true partner in their business's success.”

6. Explain the Reason For Reaching Out

Since the reader has made it this far into your business letter, now is the time to make it clear why you're writing.

In addition to the rules we laid out in the first step (i.e., defining your goal), there are no additional rules for this stage.

Here are some good justifications that will fit with the purpose of your business introduction:

👍 To i ntroduce yourself and your business to a potential client or customer

👍 To establish a new business relationship with a partner, vendor, or supplier

👍 To seek out potential investors or funding opportunities

👍 To apply for a job or internship at a company.

👍 To follow up on a previous conversation or meeting

👍 To share exciting news or updates about your business

👍 To request a meeting or call to discuss potential collaboration or partnership opportunities

👍 To invite someone to attend an upcoming event or conference

👍 To express gratitude or appreciation for a previous business interaction or opportunity

👍 To offer your services or products to a potential customer or client

Reasons for Reaching Out Examples

"I'm writing to introduce myself and my business, [Your Business Name], and to inquire about the services you offer."

"I'm writing to introduce my startup, [Startup Name], and to inquire about potential investment opportunities."

"I'm writing to introduce my company, [Your Company Name], and to inquire about establishing a new partnership with your organization."

"I'm writing to introduce myself and express my interest in applying for the [Job Title] position at your company."

"I'm writing to follow up on our previous conversation regarding potential collaboration opportunities between our two companies."

"I'm writing to share some exciting news about [Your Business Name], including our recent expansion into international markets and our new product launch."

"I'm writing to request a meeting or call to discuss potential collaboration or partnership opportunities between our two organizations."

"I'm writing to invite you to attend our upcoming [Event/Conference] and to learn more about [Your Business Name]."

"I'm writing to express my gratitude for the opportunity to work with your organization and to discuss potential future collaboration opportunities."

"I'm writing to introduce my business, [Your Business Name], and to offer our services/products to your organization

7. Make the Letter About Them

Now, here's where most people go wrong when it comes to composing business introduction letters — they focus too much on themselves .

Even though it's crucial to portray yourself (after all, that's the point of your letter), the overall impression you leave with the reader should be that you wrote the letter just for them.

Therefore, when writing an introduction, focus on how your solutions will alleviate their problems.

Here is what to include to craft a personalized business introduction letter:

✒️ Consider the recipient's business achievements and challenges

✒️ Use your expertise to suggest alternate outcomes

✒️ Highlight potential benefits of your collaboration

✒️ Always backup your claims with evidence, evidence, and more evidence

Make Letters About Recipient Examples

"I understand that your company is struggling to keep up with the demand for your products, and I believe that our services can help streamline your production process and increase efficiency."

"Our innovative software can help your team save up to 20 hours per week on administrative tasks, allowing them to focus on more strategic initiatives and drive growth for your company."

"Our client, [Client Name], was facing similar challenges as your company, but after implementing our solution, they were able to increase their revenue by 30% in just six months."

"I would love the opportunity to discuss how we can help your business overcome these challenges. Would you be available for a call next week to learn more about our services and discuss how we can work together?"

8. Mind the Length of Your Letter

An introduction letter for a business should be brief, typically at most one page. 

This is due to the fact that most people have limited time and attention spans , making them less likely to read a lengthy letter.

Some benefits of keeping your business introduction letter brief include the following:

✔️ Showing that you value the reader's time by not burdening them with irrelevant details.

✔️ With a clear and concise message you’re making it easier for the recipient to understand your value proposition and how your business can help them.

✔️ A short and well-written letter can make a better impression on the recipient and increase the chances of a response or follow-up conversation.

✔️ A shorter letter is also easier to skim , making it more likely that the recipient will read through it quickly and catch the essential points.

9. Create a Call-to-Action

At this point, you can provide specific information and instructions for the recipients of your business introduction letter.

This is what we call a "call to action" in the content industry.

What's the point here?

You can't expect your message to have any effect unless you tell people what to do.

Thus, ensure to include a clear and concise call to action that encourages the reader to do something , whether that be to schedule a call or visit your website.

Best practices recommend including the following samples in your business introduction letters to increase the likelihood of interaction, conversion, or sign-ups.

Call-to-Action Examples

"I would love the opportunity to discuss this further with you. Can we schedule a call next week to talk about how our services can help your business grow?"

"If you're interested in learning more about our products, please visit our website or give us a call. We would be happy to provide you with more information."

"Don't miss out on this opportunity to increase your business's efficiency and profitability. Contact us today to learn more and get started!"

"Are you ready to take your business to the next level? Let's discuss how we can help you achieve your goals. Contact us to schedule a consultation."

"If you're interested in hearing more about how our solution can benefit your company, please reply to this email and we will be in touch to set up a meeting.”

10. Close Your Letter

Finally, now that your letter is complete, you should end it with a polite "thank you for your time" gesture, right?

In addition, there is no need to discuss the laws of physics for this stage — instead, you should simply remain polite and formal until the very end .

Let's go over some typical closing statements.

Closing Statements Examples

"Thank you for taking the time to read this letter. I look forward to the opportunity to work with you and help your business achieve its goals."

"I appreciate your consideration and would be happy to provide any additional information you may need. Please feel free to reach out if you have any questions."

"I am excited about the possibility of working together and exploring how we can help your business succeed. Please let me know if you're interested in learning more."

"Thank you for your time and attention. I hope to hear back from you soon and continue this conversation."

We promised you some tips and tricks to easily write your business introduction letters, did we?

And now we’re going to keep our promise.

Write Your Business Introduction Letter With Zeno Chat

I'll be honest and say that even though each of these steps for writing a business introduction letter looks simple on paper, in practice they can be quite difficult and time-consuming.

At least we all aim for perfection in business, right?

And yes, I can tell you that it is possible to get a perfect letter and in a matter of seconds — thanks to TextCortex’s Zeno Chat feature.

What is Zeno Chat?

Zeno Chat is a cutting-edge AI writing solution that, with its up-to-date data and customizable user profiles, can provide assistance with the writing of any kind on 2,000+ websites.

To what end does this strategy work?

You issue a command and then take in the results. In addition, Zeno Chat can have conversations with you just like ChatGPT .

As your virtual helper, it can have a t ext conversation with you .

Besides this capability, Zeno Chat Chrome extension also provides access to:

🔴 Rewriting menu — Up to 10 paraphrasing options such as summarize, expand, rewrite, change the tone, translate, long-form creator, bullets to email generator, etc.

🔵 AI Templates — Create your frequently used content using our 60+ AI templates that will generate keyword-based content for you.

🟠 Readability checker — Get instant feedback on your readability score and word count.

🟢 Brainstorming features — No need to struggle on getting started with your content anymore. Simply leverage our brainstorming options for ideas, outlines, and more.

Ready to test it out?

Claim your freemium account today to get up to 10 free daily creations and see how Zeno Chat can speed up your writing process while producing high-quality content.

One AI copilot that truly gets you.

Connect multiple data sources, define the voice for your AI and taste what it feels like to have a fully-personalized AI copilot on 50,000+ platforms.

Did you like this article? Explore a few more related posts.

Generative AI Solutions for Enterprises

Should You Buy or Build Generative AI for Your Enterprise

How To Write An Email To A Recruiter [+Templates]

Questions  answers..

TextCortex is a powerful AI-powered writing tool that can help you reduce your writing time, handle big tasks, and create high-quality content without errors. With its customizable platform, personalized intelligence experience, advanced writing and research capabilities, and error-free content, TextCortex is the perfect tool for creative professionals who want to be a creative force in their industry.

Our AI copilot learned how to write from more than 3 billion sentences and has the ability to create unique content. However, fact-checking is something which still requires a human approval.

TextCortex supports more than 25 languages including English, Dutch, German, Ukranian, Romanian, Spanish, Portuguese, French, Italian.

Yes, TextCortex is completely free to use with all of its features. When you sign up, you receive 100 free creations. Then you will receive 20 recurring creations every day on the free plan.

Yes, we have a Text Generation API, please talk to us directly to implement it. You can reach out to us at [email protected]

Account sharing is not allowed. If you have a need for more than 5 seats for an account, you can directly contact us at [email protected]

Yes, TextCortex offers 14-day free trial for users to try out all features extensively with higher number of generations. But keep in mind that you can already try everything with the free plan. There is no feature that is locked behind a premium plan.

Overall, TextCortex AI has over 1000 five-star reviews on reputable review sites such as G2, Trustpilot and Capterra.

TextCortex learns and adapts to your unique writing style and knowledge, making it easier for you to write high-quality & personalized content.

Your premium features will be available until the end of your subscription date, then your account plan will be set to Free plan.

General Questions

Your ai copilot is ready to collaborate with you..

Connect your knowledge, customize the style and start collaborating with your AI copilot.

WTO / Letters and Emails / How to Write a Letter of Introduction (with Examples)

How to Write a Letter of Introduction (with Examples)

Across the business world, people are gaining access to jobs, contracts, and networking opportunities by sending an important document. This document is called a letter of introduction, and it is different from cover letters, letters of recommendation, reference letters, and even job application letters.

This letter is just as important, and sometimes, depending on your industry and the purpose of the letter, more important than the above-mentioned letters. In this article, we will go over the definition of a letter of introduction, the importance of this letter, and how to write this letter.

What is a Letter of Introduction

It is a document written to someone in your industry to introduce yourself or another person to them to try to build a business relationship with them or to see if they can assist you in getting a job opportunity or connecting you with other people in your industry in relationships that could be mutually beneficial to both parties.

By this definition, a letter of introduction is a formal way of getting yourself known by people in your industry (usually influential people) without trying to run into them at the mall or in a coffee shop when they are trying to spend some time alone.

Download Free Templates

Impact of a Well-Written Letter of Introduction

Many people are so focused on other types of letters, like cover letters and job application letters that they ignore the equally powerful introduction letter. This letter, when done well, can have a lot of impact on how the person on the other side views you.

A good letter can tell the receiver, with a few words, that you are the right person for a job or that working with you could yield tremendous benefits for them. Either way, it helps the person make a key decision.

On the other hand, a poorly written letter could be a serious hit on your credibility and show the person you are looking to work with that you are a terrible fit for them. So how do you write a proper introduction letter for the best benefit available?

How to Write a Letter of Introduction

Writing a good letter is just like cooking: even if you don’t know how to do it, you can pull it off with the right recipe.

You can write a good introduction letter by following a few key steps:

Write a suitable greeting

The letter should be treated as a serious document and, as such, should not have lengthy greetings. A very short greeting like “Dear Jacob. I hope you are doing well” should be fine. Don’t start talking about families or golf to sound friendly. Many serious business people will dump your letter in the trash if you ramble too much.

A brief introduction about yourself

Think about what you do that is beneficial to the reader and focus on that for your introduction about yourself. Don’t add your hobbies, birthplace, or mother’s maiden name unless you are sure it is important to build the relationship you wish to build.

, let’s say you are a freelance graphic designer , writing to the head of graphic design at a video game company you wish to work for. You can say:

“My name is Jill West, and I am a freelance graphic designer with over 2 years’ experience in character design and cover art creation for video games.”

An explanation about why you are writing the letter

This part is very important, and you should spend most of your time here. When writing an explanation, you need to think deeply about why the person on the other end would need your services or your relationship as a business acquaintance. If you are a graphic designer and have noticed some errors in the current design of the company you are writing to, you might want to make a slight reference to them. Or maybe you have seen something that their competitors are doing that they are missing out on.

Whatever it is, try writing in a way that shows that you are a person of value and that meeting with you would be a valuable one.

Information and links to reach you

This letter is written to prompt the person on the other end to want to meet with you, not to make the person hire you immediately. When written properly, the person on the other end will feel the need to contact you to get further information about you and your services. For this reason, you need to include your information, like a phone number or email address. You can also include a website of your portfolio for a quick review.

A remark like “ Best regards ,” “ Warm regards ,” or “ Looking forward to hearing from you ” is a good closing remark to end the letter.

Avoid writing generic letters and copying all of them to various people. Try to write a customized letter for every company executive you send, addressing specific problems in the company and how you plan to use your skills to solve them. You will get more responses that way.

Template Letter of Introduction

[Your Name]

[Your Position/Title] (if applicable)

[Your Contact Information] (optional)

[Recipient’s Name]

[Recipient’s Position/Title]

[Company/Organization Name]

[Company/Organization Address]

[City, State, Zip Code]

Dear [Recipient’s Name],

I hope this letter finds you well. My name is [Your Name], and I am [your position, relationship to the recipient, or reason for writing if you are introducing yourself]. I am writing to you today to [briefly state the purpose of the letter, e.g., introduce a new team member, express interest in a job opportunity, propose a potential collaboration, etc.].

[If introducing someone else:]

I would like to introduce [Name of the person being introduced], who has recently joined [Your Company/Organization Name] as a [Position of the person being introduced]. [Name] comes to us with an extensive background in [briefly describe the person’s background, experience, or relevant achievements]. I believe [Name] will be a valuable addition to our team and can significantly contribute to [specific project, goal, or the recipient’s needs].

[If introducing yourself:]

I am reaching out to introduce myself and to express my interest in [specific opportunity, area of collaboration, or reason for reaching out]. With a background in [briefly describe your background, experience, or relevant achievements], I am eager to explore how my expertise can align with the goals of [Recipient’s Company/Organization Name] or how we might work together in the future.

[Optional: Next Steps or Call to Action]

I would appreciate the opportunity to discuss this further with you at your convenience. [If introducing someone else, you might add: “I have asked [Name] to reach out to you directly to schedule a meeting.” If introducing yourself, consider: “I am available for a meeting or a call at your convenience to discuss potential synergies between our work.”]

Please find attached [mention any attachments, e.g., resume, portfolio, business proposal, etc.]. I look forward to the possibility of working together and am happy to provide any additional information needed.

Thank you for considering this introduction. I hope to hear from you soon.

Warm regards,

[Your Signature] (if sending a hard copy)

[Your Typed Name]

Types of Introduction Letter

It gives the reader an idea about the person that you’re introducing. The good thing about an introductory letter is that it can be as elaborate as you choose, with no restrictions. You can introduce yourself, a second person, or even your company and services to the reader, giving them an overview of who you are and what you do.

There are different types of introduction letters, as discussed below :

Introduction on your behalf

This type of letter is written to introduce yourself to a businessperson you wish to help you get opportunities with or make acquaintances with. In this letter type, you can give detailed information about your qualifications, and services and promote your ideas that may be beneficial to the reader. You must be able to describe yourself in the best light and also capture the reader’s attention.

An example of such a letter is given below:

Sample letter

Dear Professor Lee,

I hope this letter finds you in good health and high spirits. My name is Dr. Alex Rivera, and I am an Associate Professor of Environmental Sciences at the University of Green Earth, where I specialize in sustainable urban development and green infrastructure projects. I have followed your work and the initiatives of the Global Innovation Institute with great interest, particularly your recent projects on renewable energy solutions for urban areas.

The purpose of my writing to you today is to explore the possibility of a collaborative effort between our institutions. I believe that a partnership could leverage our mutual interests in sustainable urban planning and significantly contribute to the advancement of practical, eco-friendly solutions in our cities.

My recent projects include the development of a rainwater harvesting system designed for urban residential areas and a study on the impact of green roofs on air quality in metropolitan environments. I am keen to discuss how these projects might align with your current research interests and explore areas where we could collaborate, perhaps in joint research initiatives, shared grant applications, or co-authoring articles for publication.

I would greatly appreciate the opportunity to discuss this further with you at your convenience. I am available for a meeting or a call to delve into potential synergies between our work and to identify specific areas where a collaboration could be most fruitful. Please find attached my curriculum vitae, which provides a detailed overview of my projects and publications.

Thank you very much for considering this proposal for collaboration. I am excited about the prospect of combining our expertise to contribute to meaningful and impactful research in the field of sustainable development. I look forward to the possibility of working together and am happy to provide any additional information needed.

Dr. Alex Rivera

Associate Professor of Environmental Sciences

University of Green Earth

[email protected]

Introduction on behalf of someone else

This type is written on behalf of another party. The writer serves as a guarantor for the person on whose behalf they are writing. To write an excellent introduction letter on behalf of someone else, you must know that person’s best traits and polish them to captivate the reader’s attention.

An example is given below:

Dear Thomas,

I hope this message finds you well. It’s been a while since we last caught up at the Global Tech Symposium, and I hope all is progressing well with your projects at Advanced Solutions Group.

I am writing to you today to introduce a remarkable individual, Jamie Lin, who has recently concluded an internship with us at Tech Innovations Inc. Jamie graduated with honors in Computer Science from Stanford University and has shown exceptional skill and dedication in the field of software development, particularly in AI and machine learning applications.

During Jamie’s time with us, they contributed significantly to the development of our AI-driven analytics platform, showcasing not only technical expertise but also a remarkable ability to work collaboratively with cross-functional teams. Jamie’s innovative approach and problem-solving skills have been invaluable to our project’s success, and I have no doubt they will bring the same level of excellence and dedication to any future endeavors.

Given your company’s leading work in AI solutions and Jamie’s interest in applying their skills to innovative projects, I thought it prudent to make this introduction. I believe Jamie would be an excellent fit for your team, and their skill set aligns well with the pioneering work being done at Advanced Solutions Group.

Jamie is currently exploring new opportunities where they can further develop and apply their skills. I have attached Jamie’s resume for your consideration and would be happy to provide any additional information or facilitate a meeting between you two.

Thank you for considering this introduction. I believe that Jamie could significantly contribute to your team and that Advanced Solutions Group could provide the challenging and innovative environment Jamie is seeking.

Please feel free to reach out to me directly if you have any questions or need further details. I look forward to the possibility of seeing Jamie thrive in an environment as dynamic and forward-thinking as yours.

Best regards,

Maria Gonzalez

Director of Engineering

Tech Innovations Inc.

[email protected]

Email introduction

When writing an email, you have to pay specific attention to the headline of the email. Write a headline that will prompt the reader to open it. For the example we’ve been using, you can write a headline like “Graphic design for XXXX company” to get the attention of the receiver.

Subject: Introduction – Exploring Collaboration Opportunities in Renewable Energy

Dear Dr. Thompson,

I hope this email finds you well. My name is Jordan Lee, and I am a Renewable Energy Consultant with GreenTech Innovations, based in San Francisco. I recently came across your insightful article on the future of solar energy technologies in the “Innovative Energy Journal,” and I was truly impressed by your forward-thinking approach and the practical applications of your research.

With over five years of experience in the renewable energy sector, focusing primarily on solar and wind energy projects, I have developed a keen interest in how emerging technologies can be integrated into existing energy systems to enhance efficiency and sustainability. My work has involved collaborating with technology developers, policy makers, and academic researchers to pilot innovative energy solutions in urban environments.

Given the alignment of our interests and expertise, I am reaching out to explore the possibility of collaborating with you. I believe that combining our knowledge and networks could lead to impactful advancements in renewable energy applications. Specifically, I am interested in discussing potential joint research initiatives or co-authoring a paper on the integration challenges and opportunities for solar technologies in urban areas.

I will be in Boston for the Renewable Energy Conference next month, from the 15th to the 17th, and I wonder if you might be available for a coffee or a brief meeting. It would be a great opportunity to discuss our mutual interests in person and explore how we might collaborate effectively.

Please find attached my resume and a summary of a recent project I led, which I believe might be of interest to you. I am very much looking forward to the opportunity to discuss this further.

Thank you for considering my proposal, and I hope to hear from you soon.

Renewable Energy Consultant

GreenTech Innovations

[email protected]

(555) 123-4567

Uses of Introduction Letters

An introduction letter is important to the following groups of people:

Job seekers

Job seekers can build solid connections and even get jobs directly by attaching a good introduction letter. It is also extremely effective for job seekers when done by someone in authority in an attempt to connect them with other major players in the industry.

Real estate

Real estate agencies can send letters of introduction to leads in an attempt to get them to work with them to buy, sell, and rent properties for the customer. If you have been able to generate powerful leads in the industry, the next thing you should consider doing is sending them an introduction letter to open the lines of communication between you and the prospective customer.

Freelancers

As seen in the example above, freelancers can get great jobs and opportunities by sending letters of introduction to companies and agencies they wish to work with. They can also rely on help from big influences in the industry to help them get introduced to other major players in the industry they work in.

Business-to-business sales

Business executives can open lines of communication with one another by sending letters of introduction. These letters are aimed at other executives in companies they wish to work with and can help build great business relationships.

Searching for new distributors

For companies that wish to expand their sales into new states or cities, sending this letter to established distributors is a good way to start a business relationship between both parties. The distributors can help you sell more of your products in the new city you wish to venture into.

Tips and Tricks for You

There are some additional spices or tricks you can add to your recipe to make it tastier to the recipient:

Do a proper analysis

Before sending this letter, think about why the company needs your services. Learn more about the company you wish to work for and try to identify the key people to send your letter to. If possible, call to find out who is in charge of the department you want to work in and try to send that person the letter directly.

Try to know the company culture

Knowledge of the company culture can be really helpful in writing a specific letter that will resonate with the person you are writing it to.

Keep it brief and to the point

Many company executives are busy people. They don’t have time to read about your family history or why your mother, who needs surgery, needs the money. Be brief and remove everything that does not directly address why you are sending them the letter.

Tell about your purpose first

Hit the nail on the head. Tell them the reason why you are writing the letter to them as soon as possible because many executives will scan your letter, and if they don’t find a purpose, they will dump it.

Frequently Asked Questions

As long as it needs to be. Ensure you don’t write one extra word more than is required. Generally, two to three paragraphs apart from the greeting should do the job.

No, a cover letter is usually written along with an application or resume. A letter of introduction is a standalone document.

If you follow the steps outlined in this article, you should have no problem writing a killer introduction letter. Remember to spend some time researching the company and the company executive you wish to write to. It also helps to outline the services you can provide and how you think they can be helpful to the company.

About This Article

Was this helpful?

Great! Tell us more about your experience

Not up to par help us fix it, keep reading.

Introduction , Letters and Emails

Writing a letter of introduction for employment (samples).

How to Write a Business Introduction Letter (Examples)

Introduction

Real estate introduction letter (templates & examples).

How to Introduce Two People (Sample Emails & Examples)

Introduction Emails to New Clients (Examples & Templates)

New Landlord Introduction Letter (Free Templates)

How to Introduce New Team Members (With Examples)

How to Introduce Yourself Professionally (with Examples)

Authorization

12 free credit card authorization letter templates.

Free Eye Doctor Note Templates

Authorization Letters to Travel with Minor

Sample Landlord Reference Letters for a Tenant

Thank you for your feedback.

Your Voice, Our Progress. Your feedback matters a lot to us.

Business growth

Business tips

How to write a letter of introduction for your freelance business

A letter of introduction (LOI) is one of the best-kept secrets of the freelance world. This simple, yet effective message can be a powerful marketing strategy for any freelancer looking for clients. I've been using them for years in my own business, and here, I'll share how I write a letter of introduction and how you can too.

What is a letter of introduction?

An LOI, or letter of introduction, is a common outbound marketing tactic for creative freelancers and small businesses. Similar to a resume, it introduces you and your work to potential new clients. 

Often, a letter of introduction can be used to refer or introduce someone else as a professional contact, reference, or potential candidate. But for freelancers, we get to be the ones introducing ourselves.

Letter of introduction vs. pitch: What's the difference?

A pitch is generally meant to propose a single project or deliverable. With an LOI, you're simply introducing yourself and your work without pitching anything . Once you connect with a potential client, they may invite project pitches from you or assign work to you directly.

Pitches are also usually tailored to a single publication or client and are often quite time-consuming. LOIs can be more agnostic: I tend to use the same LOI (with a few personalized tweaks) for most companies in the same industry.

Is a letter of introduction just for writers?

A lot of freelancers have never heard of LOIs, and it's true that they're most commonly used by freelance writers. But I recommend it to pretty much every freelancer I know.

A web designer, for example, could easily send an LOI to web design agencies to build their network. Virtual assistants who work with small businesses could introduce their services. This method works the same way for accountants, developers, and anyone else offering a freelance service.

Even small businesses selling software-as-a-service (SaaS) or other similar offerings could use a similar template to reach out to prospects on LinkedIn or via email.

How to write a letter of introduction

A letter of introduction typically has five parts: an opening, an introduction, a description of services, samples, and a call-to-action (CTA). Each part can be tweaked to fit your industry, service, ideal client, and offerings.

This may seem obvious, but how you open your LOI can really make a difference. I've heard—and used—many different openings over my decade as a freelancer.

My favorite way is to personalize the opening. I do this by referencing a social connection or contact, mentioning a callout if they're already looking for writers, or sharing a project of theirs or an article about them that I appreciate.

Hi [NAME], I really enjoyed your recent piece on disability rights in the workplace [LINK] and wanted to reach out about working together.

Introduction

Here's your chance to shine. This is where you'll want to condense your professional bio into a few meaningful sentences that highlight your industry, niche(s), and the type of work you do.

I'm a future of work and HR content writer who specializes in remote work tools, productivity, mental health, and diversity and inclusion.

Now this works well for a more general LOI. But if I want to be more specific, or I know the company I'm reaching out to has unique needs, I could narrow it down further. 

For example, I bring lived experience as a disabled writer to my work in DEI and mental health, which could be relevant for anyone looking for that perspective. I could also mention my blog, podcast, or the fact that I'm the co-chair of my professional association's DEAI Task Force to illustrate my expertise.

What services do you offer? This part of the LOI contains a brief summary of your main offerings.

I create long-form editorial content and marketing resources for SaaS, finance, healthcare, insurance, and worktech/HRtech brands. 

I could expand on "editorial content and marketing resources" by detailing the content types I'm most interested in or have great samples of, such as blog articles, thought leadership, eBooks, and case studies. I might also trim my niches down even further if I want to address a company directly. For a recruitment software company, for example, I might just mention working with SaaS and worktech/HRtech brands instead of the whole list.

This is a great place to do some (subtle) bragging by naming a few clients and sharing samples of your work.

The clients I choose to showcase can also depend on the target client's niche. But if I'm keeping it more high-level, I'll try to pick four or five clients from different industries and include one or two big names or publications, if I have them.

For samples, I try not to overwhelm potential clients, so I tend to limit myself to just three projects that show off my marketing and editorial work.

Some of my recent clients in this space include [Publication], [Company Industry #1], [Company Industry #2], [Company Industry #3], and [Big Name]. Here are a few samples of my work: X, X, and X.

Call to action (CTA)

Finally, the real reason you're getting in touch: to generate interest and hopefully land a new client.

The CTA you use will likely differ for the type of client, how well you know them, and how you prefer to work. You could request an introductory call, see if they'll add you to their list of freelancers (in the case of many agencies), or ask them to respond with any needs they might have, so you can determine next steps.

Letter of introduction template

With all that, let's bring it together with a sample letter of introduction (based vaguely on my experiences).

I really enjoyed your recent piece on disability rights in the workplace [LINK] and wanted to reach out about working together.

I'm a future of work and HR content writer who specializes in remote work tools, productivity, mental health, and diversity and inclusion. I create long-form editorial content and marketing resources for SaaS, finance, healthcare, insurance, and worktech/HRtech brands. 

Some of my clients in this space include X, X, X, X, and X

Here are a few recent samples of my work:

If my work seems like a good fit, I'd love to schedule a call next week.

Letter of introduction example

Want to see an LOI that's worked for me? In March 2021, I sent an LOI to Zapier, and Deb, their managing editor, answered.

Over two years later, we're still going strong.

Tips for writing a great letter of introduction

There are a thousand ways to customize your letters of introduction and no one right way to write one. But I've picked up a few tips over the years that have worked well for me.

Keep it short and sweet

Now, it's ok to go a little longer than that. Boiling down important information into just a few sentences is hard, but you also don't want to overwhelm your reader. Stick to the facts and keep things as concise as possible—two or three paragraphs max.

According to Jennifer, one way to get to the point quickly is to open by asking if your target company works with freelancers. This lets you know upfront if they're a good lead for your business.

Create separate letters of introduction for each industry you work in

Back in the days when I had about five different niches, I'd have separate LOI templates for each one and tweak them for each company. Now that I've got a more narrow focus, I keep a primary template with a list of relevant clients and samples for different industries in my niche.

If you're, say, a web designer for healthcare, insurance, and finance companies, consider writing similar versions of the same LOI for each industry. You can even get more specific with types of insurance companies and banks vs. investment firms.

Letters of introduction are a numbers game, but it's also important to make sure you're giving good value, not just sending out as many emails as possible. I like to keep my copy and samples fresh by updating them every few months, so potential clients always see my latest projects, best service offerings, and biggest clients.

Choose your samples carefully

When I share work with a potential client, I try to show that I have range and experience in their field. That means tailoring the samples I share to the content they're most likely looking for and their target audience—or as close as I can get.

I try to share at least one bylined project, one "standard" marketing-focused article, and something a bit extra or fun, like interactive content or a really big project I'm psyched about. Depending on your field, this could mean showcasing work from different-sized companies, a range of projects, topics, clients, or formats. Just make sure it aligns with the client's needs and audience.

Use a letter of introduction—if it works for you

What other marketing methods do you like to use?

Related reading:

Get productivity tips delivered straight to your inbox

We’ll email you 1-3 times per week—and never share your information.

Leanna is a future of work and wellbeing writer-journalist and mental health advocate with lived experience. She also co-hosts Bettermental, a small business wellness and growth podcast.

Related articles

How to walk a new client through the onboarding process (in 7 steps)

How to walk a new client through the...

What podcasting taught me about how to run a successful business

What podcasting taught me about how to run a...

17 key SaaS metrics your company should track (plus a cheat sheet)

17 key SaaS metrics your company should...

Enterprise AI: How companies can use AI across the organization

Enterprise AI: How companies can use AI...

Improve your productivity automatically. Use Zapier to get your apps working together.

How to Write a Letter of Interest (With Examples)

In This Guide:

What is a letter of interest, what makes a good letter of interest, how to write a good letter of interest, four good letter of interest examples, key takeaways.

Since graduation, you've been dreaming about working for that  company. Unfortunately, you can't find a single job advert.

Heard about the hidden job market? Rumor has it that 70 – 80 % of all job positions remain unadvertised .

How do you go about applying for a role that may or may not exist?

Write a letter of interest to make a statement and connect with recruiters in the company.

The letter of interest may not lead to an immediate job offer, but it will raise your career prospects, helping you remain on top of the application pile.

Have we won you over? Read on to get inspired by:

• What is a letter of interest, and when should you send one?
• Letter of interest vs cover letter : what is the difference?
• KISS (Keep It Short and Simple) and other ground rules to writing your letter of interest;
• The 10 must-have elements that make up the structure of your letter of interest.
• Real-life examples and templates to write your letter of interest in the blink of an eye.

A letter of interest goes under many names, like prospecting letter, expression (or statement) of intent (or inquiry).

Whatever the case, the letter of interest helps you get one foot through the door of your dream company – to see if you'd be a good fit for any potential job openings.

The letter of interest is a formal introduction, demonstrating initiative and enthusiasm, qualities hiring managers value.

When should you write a letter of interest?

Send a letter of intent, if you have recently:

• read an article about the company;
• found a social media post about a new business or expansion;
• seen that the organization accepts resumes for further consideration;
• heard about a job opening that hasn't been announced.

When you choose to write a letter of interest, you are setting yourself apart from the rest by taking the initiative in finding a job within a specific organization that brings you excitement.

I enjoy getting letters of interest, they show true enthusiasm, career focus and determination, and don't happen often.

Jessica Hinkle, state government worker, and hiring manager

Letter of interest versus cover letters

Here are the similarities between the letter of interest and the cover letter . Before writing either, you need to research the organization to add an element of personalization.

Within both letters, you'd need to introduce yourself and answer why your experience would be an asset to the company.

Now, let's look at how a letter of interest differs from a cover letter.

The letter of interest expresses your broader interest and flexibility to adapt to a potential role.

On the other hand, a cover letter highlights why you’re the best candidate  out there for the job.

The letter of interest is unsolicited – it is more general and may not be directed to a specific hiring manager or a particular job.

Some job openings require a cover letter – it should note the exact job title and company  you're applying for, as well as a greeting to the hiring manager.

The main focus of a letter of interest is to point out why you admire the company (its culture, mission, and values) and how you'd contribute to its future success.

A cover letter may contain similar elements but would be more centered on communicating your skills, experience, and achievements  that are relevant to the job.

A good letter of interest should excite the hiring manager or department head to meet you. Thus, leading to an informal, informational interview, or helping you to stay on top of everyone's mind when a new role becomes available.

So, before you start writing, here are the six things that benchmark all successful letters of intent.

Research the company

Dive into information about the company  and industry via press releases and news articles; the corporate website and mission statement; LinkedIn and other social media platforms.

Remember that the more specific, company-relevant details you can disclose in your letter of interest, the more likely you'd impress with your knowledge.

Personalize your greeting

Start your letter of interest with a personalized salutation  to a human resource specialist, currently recruiting in the company, or a department manager, you'd wish to work with.

Avoid generic greetings like “To whom it may concern” or “Dear sir/madam”.

Instead, take the time to find the relevant contact and note the department head’s or manager’s full name and job title.

Attention-grabbing hook from the get-go

Here's the cold, harsh truth about the letter of interest – no one is expecting your application or has any obligation to respond to your message.

Prove that your profile is worth the company's time by showing you've done your homework on the organization and the specific value you can deliver.

Refer to your research to look out for noteworthy, recent projects or business updates (e.g. opening a new store or entering a new market).

In your letter of interest, point out how you see yourself driving this enterprise ahead by showing your past track record of success.

Professional tone and language

When writing your letter of interest, double-check your grammar and spelling to show you pay attention to even the smallest details.

Use a polite tone to balance your enthusiasm and confidence, without sounding too cocky or pushy. Yet, avoid sounding too much like a robot, as the company may think you've written your letter of interest with AI.

Often humor helps you to stand out, but, in this case, we suggest you avoid cracking jokes, as they might not resonate with your readers.

Persuasive and specific offer

Aim to stay on target by explaining exactly why you'd fit the company culture.

Use LinkedIn to research current employees working in the role you wish to have and discover their key skills.

Select up to three of your strengths to tell the story of how your experience aligns  with the ideal candidate profile.

Remember to always include your achievements  by a tangible metric (e.g. percent increased) to be even more specific.

Keep your letter of interest to the point

How likely are you to read a letter of intent that just pops out of the blue in your mailbox one day and that goes on and on and on…

Not very likely.

Your persuasion letter should be up to a page long (around 200 – 300 words). That is around three paragraphs that should be single-spaced.

Follow the standard business letter format to highlight how you can contribute to the company.

Your resume should be attached to your letter of interest, painting the full picture of your experience.

Enhancv's resume builder  allows you to create a perfectly streamlined document that will further elevate the impact of your letter of interest. If you think your resume needs a refresh, follow our guidelines in the article, How to Write a Great Resume .

When sitting down to write your letter of intent, there are two rules of thumb you need to follow.

• Rule number one – you should focus on what you have to offer rather than what you're seeking in a new employer.
• Rule number two – the goal is to pique interest, not provide a detailed account of your career history.

Having that in mind, let's get down to writing your letter of interest!

The structure of your letter of interest

• Header  – include your name, and contact details (email, phone number, and address). Also, the contact's name, job title, and company name. Don't miss out on the date.
• Greeting  – take the time to find out who you're writing to and always personalize your salutation.
• Introduction  – to grab the reader's attention with relevant information.
• Body paragraph  – to show how you'd bring value to the organization.
• Closing paragraph  – aim to end with a call to action.

The introduction paragraph of your letter of intent

Kick off your letter of interest with a brief introduction of your current job title or relevant experience to the company.

After this first sentence, note the specific job or department you'd like to be a part of and briefly summarize why.

Next, highlight why you're drawn to the company (e.g. their big-picture vision, products or services, strategic growth, etc.). If you can identify any specific challenges they face, jot them down in this sentence.

End your introduction with a statement that highlights that you know there are no current openings, but you believe your expertise would be a valuable asset.

The body of your statement of interest

Use the body of your letter of interest to make a lasting impression so that the recruiters remember you when a role becomes available.

While it may be challenging to highlight why you'd be the perfect fit for a non-specific role, there are a few approaches you can take.

Identify two or three specific issues within the company or department.

Describe how your current job equips you to address these challenges,  by focusing on your accomplishments, paired with tangible metrics  (e.g. numbers of products sold in a month, etc.).

Show how your achievements and skills align with the company's needs.

• Emphasize hard skills (or the technologies  you can use) and soft skills (your people and communication talents ) that bring value to the company.
• Select notable accomplishments that set you apart from other industry professionals. Use bullets to draw attention to them, and add numbers to show the results of your success.
• Highlight your specific experience or qualifications in a niche, that the company values. If you are a recent graduate, with no experience, use your volunteer experience  or extracurricular activities to make your case.

The closing paragraph of your persuasion letter

Finish your letter of interest with a call to action, inviting the hiring manager to reach out to discuss potential opportunities.

Thank them for their time and consideration and suggest exploring ideas in a live meeting (e.g. an informational interview or a casual coffee chat).

Emphasize your flexibility to accommodate their schedule, and make it clear that you look forward to exploring the opportunities further.

Don't forget to add how they can get in touch (via email or telephone).

Ready for some real-life examples of writing your letter of interest? Let’s explore one that is completely wrong:

Notice how Mr Statham has focused solely on his experience and achievements? He hasn't pinpointed in any way the company he is applying to – its culture, unique problems, or goals.

The constant "I" comes across as a bit arrogant, creating an endless account of his success.

Here is how Mr. Statham can improve his letter of interest:

From the get-go Mr. Statham expresses his interest in a specific role, highlighting his unique skill set and why he chose the company.

The body of his letter of interest highlights two key achievements with tangible metrics.

The ending includes a call to action.

In the next part of this guide, we’ll present you with four real-life industry professionals’ letters of intent.

Take note of their initial mistakes and how to make their writing sound more specific to match the company.

Project manager letter of interest

What happens when you send out a generic-sounding letter of interest?

The candidate doesn’t build his case as to how he could contribute to the company. Mr. Allias’s letter of interest sounds generic and robotic, at best.

Here is how he edited it:

Mr. Allias’s letter of interest works now as it’s:

• Personalized and targeted to the reader.
• Shows exactly why he’s interested in the company.
• Highlights relevant experience , skills, and noteworthy accomplishments.
• There’s a clear call to action at the end.

Data scientist letter of interest

The letter of intent is where you should avoid being overconfident:

Notice how Ms. Tookes’ letter of intent:

• Comes across as overconfident and arrogant.
• Focuses too much on her individual achievements.
• Offers no insights as to how she succeeded.

Want to see how she fixed her persuasion letter?

Reading Ms. Tookes letter of interest you can see exactly why she’s interested in a role at the company and can immediately pinpoint the impact she has had in her past roles.

In the conclusion paragraph, the recruiter can immediately find her contact details and reach out, when a suitable job becomes available.

Lecturer letter of interest

You want your letter of intent to hint at your attention to detail, so double-check your spelling, before sending it across.

Apart from the spelling errors, due to potentially being pressed on time, Mr. Jonson’s letter is vague and doesn’t clearly state the role he is interested in.

Check out how Mr. Jonson improved his letter:

Recruiters can now understand Mr. Jonson’s specific academic background and expertise, and see the value his experience can offer.

QA Engineer (Intern) letter of interest

You may not have relevant experience, yet as a junior professional, you have other skills and qualities that would help you stand out.

For starters, don’t be too friendly in your letter of intent:

Marcie Darcy’s letter is too informal and doesn’t highlight her skills or achievements. It sounds like a chat, you’ve lifted off of Meta.

Here’s a more formal version of Ms. Darcy’s letter of interest:

Ms. Darcie shows enthusiasm to join the company - by pinpointing the company’s relevant niche service - and at the same time stays professional.

She refers to her education for key technologies and projects, showcasing the value she could potentially bring about.

• Send a letter of interest, when there are no open roles in the company you want to work for. Meanwhile, use the cover letter to answer a specific job advert.
• The letter of interest is based on plenty of research on the company so that you can personalize it (especially the greeting) and catch the readers' attention (with how you'd bring about value).
• Use your letter of intent's introduction to state why you're interested in the company.
• In the body paragraph, pinpoint either two to three company problems, you can fix, or two to three skills or accomplishments, that would be useful to the company.
• End with a call to action, where you provide your availability for an informational interview or a coffee chat.

• Cover Letter Guides

Targeted Resume: 3-Step Process to Win Any Recruiter Over

Top questions you’ll be asked in a chief marketing officer interview, how to quantify your achievements on your resume +examples, marketing director interview questions & answers: a stress-free guide, how many bullet points should i have per job on a resume, how to accept a job offer.

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Examples
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.

Company Introduction Letter

Letter maker.

Any new company has to follow some formal ways to introduce themselves in the market and conduct business. Along with the several memorandums signed during the launch of a new company, a proper document introducing the company in the market is also required. This document can be formal or informal depending on the company.

A formal way of introducing a company into the market is in the form of a letter that gives details about the name and products and/or services of the company along with their mission and purpose of writing the letter. This letter is known as the company introduction letter which is used to launch a company in the market. Given below are 8+ company introduction letter examples and templates.

Company Introduction Letter Examples & Templates

1. free company introduction letter to client.

• Google Docs

The template is a free company introduction letter to a client that is used to give a general introduction to the company. A company is required to give a proper introduction of themselves and the business they do to their clients so that they can have business orders from the client. These companies introduce themselves in the market by sending letters to prospective clients giving information about them. This template is a letter that can be used to promote a new company by filling out the details.

2. Free Company Introduction Letter Sample

This template is a free company introduction letter sample that may be used to acquire new clients for an established company in the market. An established company may also need to be properly introduced into the new segments of a market so that not only clients but prospective competitors of that company also acknowledge the presence and qualities of the company. This letter can also be used to introduce such a company among consumers. This template is a letter that includes the details that the company wants to promote to introduce themselves to the new markets.

3. Company Introduction Letter for New Business Template

• Apple Pages

Size: 52 KB

4. Startup Company Introduction Letter Template

Size: 42 KB

5. Construction Company Introduction Letter Template

Size: 47 KB

6. Cleaning Company Introduction Letter Template

Size: 43 KB

7. Business Introduction Letter Template

Size: 39 KB

8. Free Company Introduction Letter Format

This is a free company introduction letter format template that can be used to approach a new client for the company. An introductory letter of any new company gives the consumers as well as the competitors a general idea about the company and the product or service that they are willing to offer. The template is a company introduction letter written by the owner of the business that may be used by any company to promote its already well-established company in the market.

9.  Company Introduction Letter in PDF

Size: 423 KB

The template is a hardware and electrical equipment company introduction letter that may be used to give a proper introduction to any company. This company introduction letter comprises information that the market needs to be provided with about the company. This information helps other companies and clients become aware of the existence of the company in general.

10.  Sample Company Introduction Letter

Size: 85 KB

This template is a sample of an introductory letter that can be used to promote a new company to the government departments. This letter is used by a company to introduce itself to the U.S. Department of the interior to get a contract. The company asks for an appointment to give its proposal to the department of the interior.

11. Simple  Company Introduction Letter 

Size: 115 KB

This template is a simple maintenance and manufacturing company introduction letter that can be used to promote similar companies. This template is an introductory letter that summarizes the company and the services provides in the market along with a list of permanent clients for reference. For more information, you may refer to  Professional Email Examples for samples.

12.  Company Introduction Letter Format

Size: 66 KB

The template is a company introduction letter format that can be used by applicants to introduce themselves to companies. It allows the prospective employee to give details about themselves to the employer, therefore, giving the employer an idea about the job applicant. This template can be used by any job applicant in general.

13.  Company Introduction Letter Example

This template is a company introduction letter example that will help introduce any company in the market. The template is used to introduce an engineering company in the market. This letter gives a proper description of the company and its products to the clients as well as other companies in the same business field, along with an introductory offer to pull clients in their direction. This template can be used by any other engineering company to create a similar introductory letter.

14.  Company Introduction Letter in PDF

Size: 65 KB

The template is a CNC laser cutting company introduction letter that is used to give a specific introduction to the company. This template consists of details about the company in points which makes it easier for the reader. A company that is well established in the market is also required to provide the new clients in the market, in general, a small introduction that will clear all doubts about it. This template can be used by any proprietorship company to introduce themselves.

Text prompt

• Instructive
• Professional

Write a letter to parents informing them about the upcoming parent-teacher conference at school

Compose a letter to students congratulating them on their achievements in the recent science fair.

Build my resume

• Build a better resume in minutes
• Resume examples
• 2,000+ examples that work in 2024
• Resume templates
• Free templates for all levels
• Cover letters
• Cover letter generator
• It's like magic, we promise
• Cover letter examples
• Free downloads in Word & Docs

How to Write a Letter of Introduction: Tips and Examples

Understanding the Letter of Introduction

Preparing to write your letter of introduction.

• Step-by-Step Guide
• Leveraging Templates and Examples

Letter of Introduction FAQs

If you want to put yourself on someone’s radar, a good way of doing this is to send them a letter of introduction. These types of letters are used when you want to make a connection, whether it’s to introduce yourself, your business, or even one colleague to another.

While it cannot replace writing a cover letter , a letter of introduction can potentially help you get a job. It’s one way to get your foot in the door before anyone else realizes that the door is even open!

Unsure how to write a letter of introduction that gets the reader’s attention? No worries—we’re here to guide you. Check out our tips on writing an effective letter of introduction that gets you your desired result!

A letter of introduction is easy to confuse with other types of business-adjacent letters, such as a letter of interest or a cover letter. However, this type of letter is its own thing, and it’s important that you know what you’re walking into before you start writing one.

What is a letter of introduction?

The concept of an introduction letter is exactly what it says on the tin: you’re reaching out to someone to make a connection. In this letter, you’ll include useful information about yourself or your business.

Each letter needs to be highly tailored—as should be cover letters, but for that, you can use a cover letter generator .

While a well-tailored resume and cover letter are used for a specific job that you’re applying for, a letter of introduction is an elaborate “hello.” It can be a way to help you get a job, but it’s also often used for networking purposes in various industries, including business-to-business communication.

You may also send these letters to introduce someone else to a person you already know, such as informing a business partner that you have a new project manager that they should now communicate with.

Long story short, you can send letters of introduction to alert a particular person or company of your (or someone else’s) existence, while a cover letter is something you add to a resume and apply to a job with.

The many faces of introduction letters

There’s no one-size-fits-all explanation for what a letter of introduction is, and that’s simply because it’s such a diverse tool.

Let’s go over the various use cases of introduction letters.

• Job-seeking. This is a good way to display that “proactive” attitude that many employers expect from applicants. In those cases, a letter of introduction can resemble a letter of interest; you can send it to a company to express your interest, no matter if it’s hiring or not.
• Networking. If you admire someone in your industry and want to make a connection, this is your way of saying who you are and why they should include you as part of their professional orbit.
• Educational and professional advancement. These letters have been known to open many doors, both in academic and professional settings. You can use them to introduce yourself to potential advisors, reach out for research opportunities, or contact industry leaders.
• B2B and team introductions. Whether you’ve got your own business and want to make connections with another company (that might later result in doing some business together!) or you want to introduce a new employee to a colleague, a letter of introduction is your friend.

Remember that there’s no hard rule as to when you can or cannot send a letter of introduction. As long as you word it properly, most people will appreciate it and see it as a sign of your interest!

The best thing about letters of introduction is that no one expects to receive them, so you get to cash in on that positive surprise and show that you’re not shy. However, that’s also the worst thing about them, as they can be treated as spam and therefore, completely disregarded.

This is why it’s super important to write an engaging letter of introduction that grips the reader from the get-go, and we’ll show you how down below.

Essential elements to include in every introduction letter

To write a compelling introduction letter, make sure that it contains all the crucial elements that lead to success. Your end goal is to have the person get back to you and respond positively, so it’s not just about following rules but also about standing out from the crowd and writing something attention-grabbing.

First, the greeting. In this type of letter, the greeting pretty much has to be personalized. You’re introducing yourself to a person, so do some digging and try to address them directly to capture their interest!

Follow up with a quick explainer on who you are and why you’re reaching out to them. It’s a good idea to explain the relevance if it’s not obvious, too, such as mentioning an industry connection or your pertinent expertise.

Next, dive into the purpose of the letter and talk more about your background if it’s applicable. It’s totally fine to spend a paragraph just talking about this and giving them some context.

Make sure to also include a call to action. For instance, if you’re hoping they’ll get back to you about a potential interview, mention that you’re looking forward to talking to them. Close the letter by providing your contact details.

Types of introduction letters and their unique features

Letters of introductions come in many different shapes and sizes, so let’s go over their different types and discuss their specific objectives in some more detail.

• Job applications: These are targeted and personalized letters that are meant to serve as a way of introducing yourself to a company you really want to work for. You should discuss your background and achievements to show that you’re the right candidate. You could even power up a resume builder and attach your resume!
• Networking: This one’s less about selling yourself and more about making connections. Introduce yourself and show that you’re familiar with the achievements of the person you’re writing to, but also, feel free to name-drop potential mutual contacts!
• B2B: If you want to introduce your company or services, make your letter all about what you can do for the other company. Spend a little time researching potential pain points so you can address them in your pitch.
• Teaching and educational roles: Here, zone in on your academic interests and credentials. Express the kind of research you’re interested in, your background, and what you hope to bring to a particular institution or placement.

Step-by-Step Guide to Writing an Effective Letter of Introduction

We’ve gone over the elements of a letter of introduction, but how do you weave them together into an effective pitch?

Here’s our secret recipe for writing an irresistible letter that gets you replies!

Starting strong: How to write an engaging greeting and opening line

Starting out on a good note is the key to success with a letter of introduction, no matter the purpose.

Just as you discard various emails if the opening line seems irrelevant, so does everyone else—but if you can get past that initial barrier, they’re much likelier to keep on reading!

The first thing is that the greeting needs to be personalized. Skip the generic “Dear Sir/Madam” or the “Dear [Company] Team.” If you’re introducing yourself, it’s only fair that you know who the recipient is.

The next sentence should focus on capturing the reader’s attention, and first impressions are key here. Personalize the greeting, quickly explaining who you are and why you’ve contacted them , of all people.

For example, you could say: “I’m reaching out because of our shared interest in semiconductor fabs, and as a fellow engineer, I have been impressed by your extensive contributions in that field.”

The body: Showcasing your qualifications, achievements, and intentions

The body of your letter is where you get into the nitty-gritty of who you are, what you’re looking for, and why you’re absolutely worth replying to.

There are different ways to approach this depending on your end goal—after all, networking and job applications are two different beasts—but the general rules stay the same.

Use a couple of paragraphs to elaborate on your work experience and background, and make sure to keep it relevant to your recipient. For instance, if you’re writing to an HR manager at a company you’re eager to be employed by, there’s no reason to go over your hobbies & interests . Instead, make it all about your achievements, qualifications, and job skills .

It’s also a good idea to showcase measurable impact and how your cooperation can have a positive impact on the person or the company.

Let’s say you’re introducing yourself to a renowned professor because you’re hoping to become their research assistant. In that case, try to dig into why your past work impacted the projects you worked on and highlight the value you can bring to the reader.

Lastly, underscore that connecting is of mutual benefit to both of you and not just a favor to you. Lean into mutual connections, knowledge and skills that you can contribute, or services you or your company can provide.

Concluding your letter with a clear call to action

Even if you write the best letter of introduction ever , you don’t want the person to finish reading with a shrug and a “They sound great, so what?”

To avoid that, craft a clear call to action and weave it into your letter so that it looks natural.

Be clear on what you want to happen next—do you want them to call you, meet up with you, or just get back to you? Maybe you just want to connect on LinkedIn so that you can follow their professional development more closely. Make it crystal clear and encourage them to reach out to you.

Make sure that your letter includes contact information and circle back to that in your signoff. Lastly, thank them for their time, and close the letter with a respectful: “Sincerely, [Your Name].”

Leveraging Templates and Examples for Success

Even with all the knowledge already in your arsenal, it can be hard to figure out how to structure your letter. Fortunately, a good template can always help, be it a resume outline or an example of a letter of introduction—so here they are!

Templates for crafting your letter of introduction

Letters of introduction have many uses. Below, we’ll go over the most common ones and give you handy templates to fill in with your own information.

Letter of Introduction for Job Seekers

Use this when you’re interested in a specific company but cannot apply to it directly. It doesn’t replace a cover letter, though. This is just a way to say, “Hey, I want to work here!” even if there are no openings that suit your qualifications.

Here’s an example of an outline you could use:

[Your Name] [Your Address] [City, State, Zip] [Email Address] [Phone Number]

[Today’s Date]

[Recipient’s Name] [Recipient’s Title] [Company Name] [Company Address] [City, State, Zip]

Dear [Recipient’s Name],

I am writing to introduce myself as a professional in [your profession/field] with a keen interest in the [specific role or area of work] at [company name]. Having followed your company’s progress and achievements in [industry/field], I am impressed by your commitment to [mention any known company values, projects, or goals relevant to your expertise].

With a background in [mention your background, e.g., marketing, engineering, etc.], I bring [number of years] years of experience, specializing in [specific skills or areas of expertise]. My recent projects include [briefly describe a relevant project or achievement], which [explain how it added value, solved a problem, or achieved a goal], underscoring my capacity for [mention a key quality or ability, e.g., problem-solving, strategic planning, etc.].

I would be thrilled to explore how my background, skills, and interests align with the needs of your team. I am looking forward to the possibility of discussing this exciting opportunity with you. Please find my resume attached for more detailed information about my experiences and achievements.

Thank you for considering my introduction. I hope to hear from you soon to discuss how I can contribute to [company name]. Feel free to contact me at [your phone number] or via email at [your email address].

Warm regards,

[Your Name]

Business Letter of Introduction Template

This is the ideal way to introduce yourself, your services, or your business to potential clients, be they individuals or other companies. It’s not strictly a sales pitch, but it’s not far removed from it; your goal is to outline why your services or products could be useful to the recipient or their business.

Here’s an example of what that might look like:

[Your Name] [Your Job Title] [Your Company Name] [Company Address] [City, State, Zip] [Email Address] [Phone Number]

Plot your path to success!

From students that got the job!

That landed jobs in 2024!

Prove your worth, even without the experience!

Keep your applications in check!

Connect like a pro!

Come prepared, leave impressed!

Decode the fine print like a boss!

Snappy advice to keep you ahead of the curve!

Follow our interactive tips and don’t stress about whether to mention that job you had for 2 months.

Hundreds of great reviews (and counting). Email us anytime, and resolve your questions within 24 hours.

Create a cover letter  customized for your resume and the job you want with the click of a button.

Tailored guidance based on millions of successful job applications.

Stand out in the best way possible. Professional and eye-catching templates that turn heads.

Kick back and let our bullet point generator go to town. Tailored to thousands of professions.

[Your company] has been around since [year], and during that time, we’ve established ourselves as market leaders in [industry]. We specialize in [briefly describe your core business activities and strengths]. Our work has been featured in/contributed to [insert proof of accomplishments, such as companies you worked with or a magazine that described your work]. [Your company]’s expertise in [an area that’s useful to the recipient] can help [recipient’s company] scale your business and achieve unprecedented growth.

I am convinced that a partnership between [your company] and [their company] could be mutually beneficial, enabling you to [mention a problem area/growth area that could be positively impacted for the recipient].

Would you be available for a brief call or meeting to discuss this further? I am flexible with my schedule and can adjust to a time that works best for you.

Thank you for considering working with [your company]. I am looking forward to the possibility of working together.

Best regards,

[Your Name] [Your Job Title] [Your Company] [Contact Information]

Networking Letter of Introduction Template

This one is a bit different than the two above. After all, you don’t reach out to someone for networking purposes in order to immediately get hired or sell your services to them. However, it can happen in the long run—and for now, you just want to be on their radar and mutually benefit from connecting.

Here’s an example of a letter of introduction template that can be used for more effective networking . Remember to modify it for LinkedIn messages, as things like your address will not be necessary there.

[Your Name] [Your Current Position/Role] [Your Company/Organization (if applicable)] [Your LinkedIn Profile/Website] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Company Name] [Recipient’s Address (if applicable)]

I have been thoroughly impressed by your achievements and/or contributions in the field of [industry], and as an avid follower of your work, I’m reaching out to introduce myself. My name is [your name], and I’m a [your work or academic title] at [company/school]. I wanted to express my admiration for your work as well as explore the possibility of connecting with you.

As I share your interest in [field], and also contribute to it on a regular basis with projects such as [project/paper, initiative, etc.], I believe that exchanging ideas could be mutually beneficial. I am keen to learn more about your approach to [specific project or subject], in particular, and would be eager to share my own experiences in [area].

I completely understand that an expert of your caliber would have a busy schedule. However, I would be grateful for the possibility of a chat, be it through a quick video call or a coffee in [city]. I am especially curious about your work on [project] and would love to learn your perspective on the matter.

Thank you for considering my connection request. I am looking forward to the possibility of joining your network and learning from your vast experiences. If you’re interested in a chat, please let me know a time and format that works best for you, and I will do my best to accommodate.

[Your Name] [Your Position/Role] [Your Contact Information] [Optional: Attach your business card or link to your professional portfolio]

Educational and Teaching Job Letter of Interest Template

Educational letters of interest can be twofold. You might want to send one due to being interested in a particular internship or research opportunity, or even just a straight-up job. However, they’re also often sent out for networking purposes.

Below, we’ll show you what to say if you’re subtly applying for an educational opportunity. For networking purposes, our earlier template above will work great!

[Your Name] [Your Current Position/Role, if applicable] [Your Address] [City, State, Zip] [Email Address] [Phone Number]

[Recipient’s Name] [Recipient’s Title] [Recipient’s Institution] [Recipient’s Address] [City, State, Zip]

My name is [your name] and I am currently a [your current role] at [institution or organization, such as a high school or a college]. I have been following the academic success of [institution] for many years, and as it has been a source of great inspiration in my own educational journey, I’m reaching out to express my strong interest in the [position].

In my current role at [Your Current Institution or School], I have successfully [mention a significant achievement or project related to education]. My particular academic interests lie in [mention research area or field, or teaching methodology], and to that end, I have completed [mention degree or coursework]. I am on a never-ending journey for knowledge and believe that my drive and skills would be an asset to [institution].

I would be thrilled to bring my expertise in [mention any relevant skills or areas] to your esteemed institution. I am looking forward to the possibility of discussing this exciting opportunity with you in more detail.

Thank you for considering my application. I am looking forward to the opportunity to contribute to [institution].

Real-world examples of effective letters of introduction

Having a useful template is one thing, but seeing a real-world example of a letter of introduction that actually did the trick can be even better, so that’s what we’ll show you below.

(Hint: Remember, if you’re attaching a resume, don’t forget to run it through a resume checker !)

Job Application Letter of Introduction

Martina Joseph 123 Pretend Ave Anytown, CA 12345 [email protected] 123-456-7890

April 7, 2024

Ms. Keira Basinger Hiring Manager Intel Corporation 123 Pretend Rd. Anycity, NY 54321

Dear Ms. Basinger,

I hope this finds you well. My name is Martina Joseph, and I have been inspired by Intel’s groundbreaking developments in the field of CPUs and NPUs for years—in fact, Intel is what inspired me to become a software engineer. Now, with over 5 years of experience as a Java developer, I am reaching out to express my immense interest in working with Intel.

I spent most of my career researching and developing applications optimized for performance and scalability. In my current role with AMD, I led a project that resulted in a 58% reduction in processing time for our core product by integrating innovative machine learning algorithms similar to the techniques employed in Intel’s latest NPU architectures.

My lifelong interest in computer science and in-depth understanding of machine learning and artificial intelligence position me to be an asset at Intel.

I would appreciate the opportunity to discuss this more in a call or meeting at your earliest convenience. Please feel free to reach out with any questions, and I thank you for your consideration.

Martina Joseph

Business-to-Business Letter of Introduction

Jonas Stefansson CEO Forever Fit Tech 123 Pretend Ave Anytown, CA 12345 [email protected] 123-456-7890

December 1, 2024

Ms. Karen Rodriguez CEO Peloton 123 Pretend Rd. Anycity, NY 54321

Dear Ms. Rodriguez,

I hope this message finds you well. My name is Jonas Stefansson, and I am the CEO of Forever Fit Tech, a company that specializes in advanced health-tracking software. Our tech solutions helped thousands of people improve their lives, and I am reaching out to discuss a potential collaboration with Peloton so that we can expand the reach of both of our companies even further.

At Forever Fit Tech, we’ve developed comprehensive wellness solutions that integrate seamlessly with fitness equipment to enhance user experience and engagement. We work with a team of industry-leading experts who specialize in designing apps that offer health-tracking solutions, challenges, and community-driven engagement. We have worked with several fitness influencers of international fame, such as Liam Land, to spread our message and diversify our product lines.

We respect Peloton’s commitment to transforming the fitness industry through innovative solutions, and we are excited about the prospect of collaborating with your team. We believe that by integrating our health-tracking software with Peloton’s cutting-edge equipment, we can create a more comprehensive fitness experience for users worldwide.

Thank you for considering my offer. I would love to discuss this with you over a call. Please let me know a suitable time for you and my team and I will prepare a comprehensive offer for you to consider.

Jonas Stefansson CEO Forever Fit Tech 123-456-7890

Networking or Team Letter of Introduction

Priva Shah Junior Data Scientist Insight Analytics and Science https://priyashah.com [email protected] 123-456-7890

January 23, 2024

Zachary Steinbrenner Head of Data Analytics Google 123 Pretend Rd. Anycity, NY 54321

Dear Mr. Steinbrenner,

My name is Priya Shah, and I have long been following your contributions in the fields of data science and analytics. As a fellow data scientist, I would love to connect and explore possibilities for collaboration and networking.

I started my journey with data science by completing a master’s degree in Data Science and Analytics from the University of Michigan, where I specialized in predictive modeling. This provided me with a solid foundation in computational techniques which now help me excel in my role at Insight Analytics and Science.

Your recent work on developing the advanced predictive modeling system for urban planning has been particularly inspiring to me, and the impact of it, as well as that of your team, is clearly felt through the reduction of traffic congestion in the area. This project mirrors my own interest in the clever use of data as a tool to solve real-world problems, particularly in the realm of urban sustainability.

Connecting with you would be a fantastic opportunity that would allow me to learn from an industry expert I admire. In return, I should be happy to contribute to any open-source projects your team might be working on as a way to develop my skills and lend my time to a cause I believe in.

Thank you for your consideration. I would be delighted to arrange a meeting or a call to discuss this at your convenience.

Priya Shah 123-456-7890

Letter of Introduction for Teaching Positions

Nikos Mitrakas [email protected] 123 Pretend Rd. Anycity, NY 54321 123-456-7890

September 19, 2024

Dr. Mila Rosenberg Principal Lincoln High School 123 Pretend Rd. Anycity, NY 54321

Dear Dr. Rosenberg,

I trust that this message finds you well. My name is Nikos Mitrakas, and I used to be a student at Lincoln High nearly 10 years ago. Now, with my own academic journey nearing completion, I am reaching out to express an immense interest in returning to the institution that shaped my educational path, this time in the role of a chemistry teacher.

Lincoln High and the excellent guidance of Mr. Janecki, spurred in me an insatiable thirst for knowledge and a love for biochemistry that inspired me to pursue a master’s in Chemistry from Boston University. Having also completed a second degree in Education, I feel ready to help shape young minds at the very school that ignited my passion.

In my previous role at Brighton Secondary School, I focused on helping my students learn the complexities of chemistry. As a result, they achieved a consistent 20% increase in their standardized test scores in the subject. I also led a team of students to win a national competition in 2023, which is now one of my proudest achievements.

I would love to discuss the opportunity to discuss how my skills in curriculum development and engaging teaching could contribute to Lincoln High. Please let me know a time and date when it might be possible for us to meet.

Thank you for your consideration, and I look forward to hearing from you.

Nikos Mitrakas

Maximizing the Impact of Your Letter of Introduction

You only get one shot at making a fantastic first impression, so before you hit that enticing “Send” button, here’s how to make sure that your letter of introduction is really the best it can be.

Pro tips for an impressive letter of introduction

Here’s a bite-sized guide to writing a letter of introduction that the recipient will be floored by:

• Tailor it to the recipient. No one likes receiving spam mail out of nowhere, and if your letter is generic, that’s what it’s going to be taken as. Address the recipient by name and express interest in them and their work in the very first paragraph.
• Keep it professional but not boring. Talking as if you swallowed a thesaurus is unwelcome, even if you’re writing to a person who holds a doctorate in English Literature. Keep your tone professional but engaging.
• Be concise. Keep your letter direct and to the point. We recommend sticking to 3 to 4 paragraphs for the best effect.
• Proofread. Proofread once, and then do it some more. An ill-timed typo can ruin all your efforts.

The Path Forward: Using Your Letter of Introduction to Open Doors

Now that your letter of introduction is as perfect as it can be, it’s time to fight a different sort of demon—your own confidence.

Look, we know it’s hard to put yourself out there—we’ve all been there. But, if you’ve read through your letter time and time again and perhaps slept on it for a night to be extra sure, there’s nothing more to be done than to just send it .

March in there with confidence and introduce yourself. It might get you a cool new job, a business collaboration that helps you scale your company to new heights, or help you connect with that pro expert you only know from LinkedIn posts.

In any case, if you don’t try, you’ll never know—so go ahead and send your letter!

The general idea of an introduction letter is that it’s meant to introduce someone or something to a person or an organization. Unlike other types of correspondence, such as cover letters or letters of interest , letters of introduction serve as the “Hello” that opens the door to something more.

For a successful cover letter or letter of introduction, personalize the first paragraph to the maximum. Include a mention of what interests you in that particular company or person, and then, tie that into how it perfectly aligns with your own experience.

No, it’s not the same, but it can be similar. Letters of introduction can sometimes be sent out as a way to apply for a job that hasn’t been officially listed. In such cases, they’re similar, but in others, they can be vastly different. Cover letters are always targeted at a particular job that you’re applying to.

You absolutely can. While it’s common for another person to introduce you to a new contact, you can also introduce yourself. If you have a mutual contact, it’s not a bad idea to refer to them in your letter, as that will build the reader’s confidence in connecting with you.

If you’re serving as the person who introduces someone to a person you already know, make the new contact the focus of the letter. You already know your colleague or business partner, so it’s okay to keep it less formal.

Drive a connection to something you share with your contact, then go on to introduce the person you’re writing about. Discuss their job title and responsibilities, and make sure to finish with a clear call to action that tells your colleague what you’d like them to do once they’ve been introduced.

Related articles

• Letter of Interest Examples
• Dear Sir or Madam Alternatives
• How to Write a Motivation Letter
• Resignation Letter
• Reasons for Leaving a Job

Free All-in-One Office Suite with PDF Editor

Edit Word, Excel, and PPT for FREE.

Read, edit, and convert PDFs with the powerful PDF toolkit.

Microsoft-like interface, easy to use.

Windows • MacOS • Linux • iOS • Android

Select areas that need to improve

• Didn't match my interface
• Too technical or incomprehensible
• Incorrect operation instructions
• Incomplete instructions on this function

Fields marked * are required please

Please leave your suggestions below

• Quick Tutorials
• Practical Skills

How to Write a Cover Letter [Tips with Examples]

As a writer, I did my fair share of job hunting. Despite my experience and expertise, I often struggled with impressing interviewers due to my lackluster cover letters. Limited resources and time constraints left my cover letters far from impressive. However, things changed when I mastered the art of writing compelling cover letters. Soon, I started receiving interview calls and eventually landed my dream job. In this article, I will share these cover letter writing techniques with you, so you too know how to write a cover letter and can effortlessly land the job of your dreams.

What is a Cover Letter and What does it Contain?

A cover letter is a one-page business letter that you submit along with your resume when applying for a job. Its primary purpose is to persuade the employer that you are an excellent candidate for the role. It complements your resume by clearly linking your experience and interests to the position you're applying for. Essentially, the cover letter is your chance to convince the employer to invite you for an interview.

A typical cover letter contains several key elements, each serving a specific purpose in showcasing your qualifications and enthusiasm for the position. Here’s a breakdown of what a cover letter typically includes:

Your Contact Information: Name, address, phone number, and email address.

Date: The date you are writing the letter.

Employer’s Contact Information: Name, title, company, and address of the person you are addressing the letter to.

2. Salutation

Address the letter to a specific person if possible (e.g., “Dear Mr. Smith,” or “Dear Hiring Manager,”).

3. Introduction

Opening Statement: A brief introduction mentioning the job you are applying for and how you found out about the position.

Hook: A compelling reason why you are interested in the job and the company.

First Paragraph: Explain why you are a good fit for the role. Highlight key qualifications and experiences that align with the job requirements.

Second Paragraph: Provide specific examples of your accomplishments and how they relate to the job. Use quantifiable achievements to demonstrate your impact.

Third Paragraph: Discuss your knowledge of the company and why you are excited about this particular opportunity. Show that you have researched the organization and explain how your goals align with its mission and values.

5. Conclusion

Closing Statement: Reiterate your enthusiasm for the position and the company. Summarize why you are a strong candidate.

Call to Action: Mention your desire for an interview and provide your contact information again. Indicate that you will follow up within a certain timeframe.

Thank You: Express gratitude for the reader’s time and consideration.

6. Signature

Closing Phrase: Use a professional closing, such as “Sincerely”, or “Best regards”.

Signature: Leave space for your handwritten signature (if submitting a hard copy) and then type your name below it.

How to Write a Cover Letter For a Job in 5 Steps!

Firstly, it’s crucial to streamline the process of crafting a cover letter, but that doesn’t mean using the same cover letter for every job position or even the same position at different companies. Customization is key to standing out.

Step 1. Research the Company- AIPal

Open the job listing you want to apply for, typically found on platforms like LinkedIn or Indeed. These platforms usually provide a detailed job description outlining the requirements and responsibilities.

To begin, I will write a cover letter for the Sales & Marketing Manager position at Pride Mile, which is a remote job listing I found on LinkedIn.

To proceed effectively, I will copy the job description and input it into AIPal to extract key keywords. These keywords are crucial as they highlight the skills and attributes the employer is seeking for the role.

Prompt: Extract keywords from this job description that I can in my cover letter.

To refine your keyword research, you can ask AIPal to extract keywords and categorize them into tiers.

Prompt: Extract keywords from this job description that I can in my cover letter. Assign them in three tiers ranging from the most important to least important.

This way, you'll identify the most critical keywords, which should be emphasized more in your cover letter, and less important keywords, which can be mentioned once or twice.

This approach will give me a comprehensive understanding of what the job entails and what qualities I should emphasize in my cover letter.

Step 2. Choose a template- WPS Office

Choosing a cover letter template is important because it gives you a clear structure to follow, saving you time and ensuring your letter looks polished. It guides you on what information to include, from your skills to your qualifications, making it easier to customize each letter for different job applications. Templates also help keep your letter organized and visually appealing, which is key to making a positive impression on employers.

WPS Office has been a godsend in this regard, offering plenty of cover letter templates. I followed these steps to find the desired cover letter for the Marketing Manager position:

Open WPS Office and click on "New" on the left side pane.

Next, simply click on the “All” tab in the left side pane. This will display numerous templates available on WPS Office for documents, spreadsheets, and presentations.

To save time browsing through all the options, simply search for "cover letter". This filters out irrelevant templates and helps find the right cover letter template for the job post in context.

Upon finding the suitable template for the job post, click on it to preview.

To start customizing the selected template, click the "Download" button at the top right corner, which will launch it in the WPS Writer interface for editing.

Header and Salutation

Headers and salutations are essential in a cover letter for their role in setting a professional tone. The header provides your contact details and the date, ensuring easy communication and formal presentation.

Salutations, like "Dear Hiring Manager," personalize your letter and demonstrate attention to detail, addressing the recipient directly and showcasing professionalism from the start.

One of the standout features of WPS templates is its ready-made header, which enhances the visual appeal of your cover letter. It includes sections for your contact information, the date, and the recipient's details.

Addressing the recipient by name whenever possible adds a personal touch; if that information isn't available, a generic greeting such as "Dear Hiring Manager" remains professional and appropriate. Ensuring the document is error-free further underscores your professionalism and attention to detail.

Step 3. Introduction- Your Opening Sentences

Starting your cover letter with a compelling introduction is crucial. It’s your chance to grab the hiring manager's attention and make a strong first impression. A well-crafted opening should highlight your enthusiasm, showcase your qualifications, and give a hint of your personality.

Here are a few key things to keep in mind to create an engaging and effective cover letter introduction:

Expressing genuine passion for the role or the company can make a strong impact. For example, in a sales manager position:

Dear Mr. Brown, my name is Anna and I’m excited about the opportunity to help your company exceed its sales targets. My five years of experience as a Sales Representative at XYZ Inc. have equipped me with the skills needed to drive results. Last year, we surpassed our KPIs by 50%, and I’m eager to bring this success to your team.

Referrals can add credibility to your application. For instance, in an architectural position:

I was thrilled to learn about this job opportunity from John Doe, who has been with your firm for five years. John and I collaborated on an architectural project for over a year, and he recommended I apply for this role, believing I’d be a great fit.

Demonstrating your knowledge about the company shows dedication. For example, in a social worker position:

I have always admired the work your organization does with vulnerable communities. Your commitment to social justice resonates with my professional values, and I believe my previous experience as a social worker aligns perfectly with your mission.

Starting with a significant accomplishment can immediately capture interest. For example, in a public relations position:

As a Public Relations Representative at Company XYZ, I enhanced the company’s reputation and public image, resulting in a 40% increase in customer satisfaction. I am eager to bring my proven track record of success to your organization as the Head of Communications.

Step 4. Body- the Most Important Part

The body of your resume is where you showcase your qualifications, experience, skills, and achievements to demonstrate why you're the ideal candidate for the job. Structuring this section effectively is crucial to capturing the attention of hiring managers and persuading them to consider you for the position.

Here’s how to craft a compelling resume body:

Start with a Strong Summary or Objective Statement:

Begin your resume with a concise summary or objective that highlights your career goals and what you bring to the table. This helps recruiters quickly understand your professional background and aspirations. For example:

Results-driven marketing professional with 8+ years of experience in digital marketing strategies and campaign management. Proven track record of increasing brand awareness and revenue growth through innovative marketing initiatives. Seeking to leverage my skills and expertise to contribute to the continued success of ABC Company.

Highlight Key Skills:

List relevant skills that align with the job requirements. Use bullet points to make them easy to scan. Focus on both technical skills (e.g., software proficiency, languages) and soft skills (e.g., communication, leadership). For example:

Digital Marketing Strategy

SEO/SEM Optimization

Content Management Systems (CMS)

Social Media Marketing

Analytical Skills

Team Leadership

Add Keywords:

In the body of the cover letter, it's crucial to incorporate keywords extracted from the job description. These keywords highlight your relevant skills, experiences, and attributes that align with what the employer is seeking. For example, if the job description emphasizes "digital marketing strategy," "customer acquisition," and "social media management," your cover letter should showcase your expertise in these areas.

My experience in developing and implementing robust digital marketing strategies, coupled with a proven track record in customer acquisition and social media management, aligns perfectly with the goals outlined for the Sales & Marketing Manager position at Pride Mile.

Detail Your Work Experience:

Include your work history in reverse chronological order, starting with your most recent position. For each job, provide the following details:

Job Title and Company: Clearly state your position and the organization you worked for.

Dates of Employment: Specify the period you worked there.

Key Responsibilities: Outline your main duties and responsibilities in concise bullet points. Focus on achievements and quantify results where possible. For example:

Managed a team of 5 digital marketers to execute SEO and PPC campaigns, resulting in a 30% increase in website traffic and a 25% growth in lead generation.

Achievements: Highlight specific accomplishments that demonstrate your impact. Use metrics to quantify your achievements whenever feasible. For example:

Led a successful rebranding campaign that increased brand recognition by 40% and led to a 15% increase in customer engagement.

Education and Certifications: List your educational background, including degrees, diplomas, and relevant certifications. Mention any honors or awards received. Include the name of the institution, degree/certification earned, and dates attended.

Skills and Expertise: Elaborate on any additional skills or expertise that are relevant to the job. This could include technical skills, industry-specific knowledge, or proficiency in certain tools or methodologies.

Professional Development: Include any professional development activities, workshops, or seminars you have attended that are relevant to your career.

Step 5. Closing & Salutation

A strong conclusion to your cover letter is essential to leave a positive and lasting impression on a prospective employer. It serves as your final opportunity to express enthusiasm, reinforce your qualifications, and prompt the hiring manager to take action. Here’s how to effectively end your cover letter.

Show self-assurance in your skills and how they align with the job requirements. This demonstrates to the employer that you are a competent and enthusiastic candidate. For example:

I am confident that my project management experience and problem-solving abilities make me a perfect fit for your team. I thrive in dynamic environments and am eager to contribute to your company's success.

Let your passion for the role and the industry shine through. Mentioning your enthusiasm can make you a more memorable candidate. For instance:

My lifelong passion for animal welfare drives my dedication to providing top-notch veterinary care. I am excited to bring this passion to your clinic and contribute to the well-being of your patients.

Highlight how your skills and experiences align with the job responsibilities. This helps the employer see the direct benefits of hiring you. For example:

With seven years of experience managing senior accounts, I am skilled at anticipating client needs and handling situations with discretion. I am eager to bring this expertise to your team and help grow your client base.

Share your career aspirations and how they align with the company’s growth. This shows your long-term interest in the organization. For example:

I look forward to leveraging my sales experience to identify new markets and build strong customer relationships. My goal is to grow within your company and eventually lead the account management team.

Align your personal values with the company’s mission to show you’re a cultural fit. For example:

I admire ArcherTech's commitment to supporting local businesses and have innovative marketing ideas to increase profitability in this sector. I am excited to discuss these ideas further.

Emphasize relevant technical skills, especially those mentioned in the job description. This highlights your readiness to contribute effectively. For example:

I bring extensive experience with CAD software and can create integrated 360-degree renderings for client presentations. My past successes in this area can help boost your sales by 150% over the next two quarters.

Encourage the employer to take the next step, such as scheduling an interview. Express gratitude and indicate your eagerness to discuss your application further. For example:

Thank you for considering my application. I look forward to discussing how my skills can contribute to your team. Please feel free to contact me at your convenience.

End your letter with a formal and courteous closing. Suitable options include "Best", "Sincerely", "Respectfully", and "Thank you".

Here's a template for Closing & Salutation:

This is the best approach I can suggest for writing a great cover letter, but I highly recommend using WPS Office templates for this. The AI features in AIPal and WPS Office can help extract keywords and assist with writing, while the templates provide pre-written content tailored to the position you're applying for. This approach minimizes effort and frustration, especially when a job requires a cover letter, ensuring your application meets all necessary requirements effectively.

Use Word, Excel, and PPT for FREE, No Ads.

Edit PDF files with the powerful PDF toolkit.

Microsoft-like interface. Easy to learn. 100% Compatibility.

Boost your productivity with WPS's abundant free Word, Excel, PPT, and CV templates.

How to Proofread your Cover Letter- WPS Office

WPS Office is an all-around solution for various tasks, including writing a cover letter and securing your dream job. Beyond helping you create a polished cover letter, WPS Office also excels in proofreading it. With its AI-powered Proofreader, WPS Office ensures your cover letter is error-free and impactful.

WPS AI: To assist you in polishing your content：

WPS AI Proofreader is an essential tool for perfecting your cover letter with ease and confidence. As you craft your application, WPS AI Proofreader ensures your writing is polished to perfection. It goes beyond simple spell checks, offering real-time error detection for grammar, punctuation, and clarity. This means you can focus on expressing your skills and achievements effectively, without worrying about typos or awkward phrasing. With customizable settings and intuitive correction options, WPS AI Proofreader tailors its suggestions to fit your writing style, ensuring your cover letter maintains professionalism and clarity.

AIPal Chatbot: For ideas and consultation

AIPal is a great web-assistant throughout the process of refining and perfecting your cover letter through its robust proofreading and consultation capabilities. This AI-powered tool not only identifies grammatical errors and punctuation issues but also provides insightful suggestions to enhance the clarity and effectiveness of your ideas. AIPal ensures that your cover letter maintains a cohesive flow and communicates your qualifications effectively to potential employers.

1. How long should a Cover Letter be?

A cover letter should ideally be between half a page and a full page in length, with a word count ranging from 250 to 400 words. It is typically divided into three to six paragraphs. It's important to keep it brief and focused on relevant details.

2. What tone should I use in my Cover Letter?

To effectively convey the right tone in your cover letter, aim for a balance that is both professional and friendly.

Avoid overly formal language while maintaining a polished demeanor.

Tailor your communication style to fit the company's culture, showing genuine enthusiasm for the position without coming across as boastful or overly eager.

Use confident and positive language to articulate your qualifications clearly, avoiding jargon, informal expressions, or humor that could be misinterpreted.

This approach will ensure your cover letter reflects professionalism and authentic interest in the position.

3. Should I include references in my cover letter?

Typically, you do not need to include references in your cover letter unless the employer specifically requires them. Concentrate on highlighting your relevant qualifications and explaining why you are a strong match for the position.

Create An Impactful Cover Letter With WPS Office

Creating a compelling cover letter can often be the decisive factor in securing your dream job. It needs to showcase your expertise clearly and coherently, leaving no doubt about your suitability for the role. WPS Office provides a reliable solution where you can gather all the necessary information for when you are figuring out how to write a cover letter and ensure your cover letter resonates at the right level.

From templates perfectly tailored to the job position to extracting crucial keywords and summarizing job descriptions, WPS Office equips you with everything essential for writing a successful cover letter. Download AIPal today to streamline your job hunting journey and alleviate some of the frustrations along the way.

• 1. 9+ Printable Word Cover Letter Template Free Download
• 2. Editable & Printable Sample Cover Letter for Job Application Word Format
• 3. Editable & Printable Sample Cover Letter for Job Application Word Format
• 4. How to make a cover letter for a resume in WPS Office Word
• 5. Latest 10 Free Cover Letter Template for 2024
• 6. New Cover Letter Template Free Download 2024

15 years of office industry experience, tech lover and copywriter. Follow me for product reviews, comparisons, and recommendations for new apps and software.