presentation courses online

TED’s Official Public Speaking Course

Master a variety of communication skills with TED’s official public speaking course, now available on YouTube Courses. This course will teach you how to identify, develop and share your best ideas with the world.

YouTube Courses are currently only available in the United States, but YouTube is working on expanding into other regions in 2023.

The proceeds from this course support TED-Ed's nonprofit mission of creating and distributing free, high-quality animations.

Master the art of public speaking

• Craft them into compelling narratives.
• Present so that people want to listen.

Become a better communicator

• Establish a connection with your listeners.
• Give more persuasive presentations.
• Explain complex ideas.

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

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Impactful Presentations

Why do presentations often fail to have the impact we desire? One reason is that information alone will never move people. In this course, you’ll go beyond presenting just the facts and figures to craft compelling presentations that will motivate others, inspire action, and enable buy-in. By surfacing what matters to your audience, you’ll learn to create presentations that are both meaningful and memorable. Gain the confidence and skills it takes to shift the way people think, feel, and behave.

Note: While this course is not focused on the visual design of presentations, it does cover a few quick tips to get you started.

Course Outcomes

• Deliver presentations that spark a shift in beliefs, behaviors, and mindsets.
• Sequence and convey your information in a way that will create a meaningful journey for your audience.
• Open hearts and minds by developing a trusted relationship with your audience.
• Apply techniques to help people pay attention and remember the information you share.
• Practice with unique presentation methods in order to create an engaging experience for your audience.

Part of Certificate Programs

• Communicating for Impact Certificate
• Collaborative Leadership Certificate

Skills You’ll Gain

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Go Deeper with Certificate Programs

Impactful Presentations is part of two certificate programs:

What You'll Learn

Week 1: introduction - move your audience, 2 video lessons.

• Messages That Spark Change—It’s not what you say, but how you say it
• Mentor Moment—Try something new

1 Assignment

Choose Your Presentation—Choose the 10-15 minute presentation you’ll be workshopping throughout the course. Use an existing presentation or choose from one of our sample presentation prompts. Identify your audience, your starting assumptions for what you must do or include in this presentation, and the skills you most want to grow.

Note: For course assignments, you’ll need access to either Google Slides or Microsoft PowerPoint. There will be multiple opportunities to get feedback on your drafts along the way, though you are not required to give your presentation live to the class.

Week 2: Plan the Journey

4 video lessons.

• What’s the Point?—Identify the goal of your presentation
• It’s Not About You—Empathize with your audience
• Shape Your Story—Build emotional appeal and interest
• Mentor Moment—Start with emotion

Crafting Story Arcs—Identify the beats, or key moments, of your presentation. Build four potential sequences to determine the strongest organization of your content. Use your learnings from this exercise to iterate your Big Idea and the shift you want the audience to make.

Week 3: Become the Guide

3 video lessons.

• Create a Connection—Bridge the divide between you and the audience
• Establish Your Credibility—Inspire trust and belief
• Keep It Human—Present as your authentic self

Design for Connection, Credibility, and Authenticity—Select different methods for building a connection, establishing credibility, and presenting authentically, and brainstorm how you might bring them to life. Think through the details of implementing these methods by experimenting.

Week 4: Make it Memorable

• Best Intentions; Bad Presentations—Avoid common presentation mistakes
• Make Patterns—Encourage understanding and retention
• Break Patterns—Shake things up to capture their attention
• Mentor Moment—Find the medium that fits your message

2 Assignments

Create Pattern Breaks—Brainstorm ways to break patterns using physical space, the senses, and audience interactivity. Build experiments to further explore your ideas.

Build a Storyboard—Use the feedback and insights from the first three assignments to create a storyboard for your presentation. Identify opportunities to engage, or re-engage, the audience, and consider the holistic journey through your content. Start a visual mood board to guide design decisions.

Week 5: Conclusion - Look Ahead

• Bringing It All Together—A Presentation Case Study
• Mentor Moment—Encouragement to explore
• The End Is The Beginning—Evolve your story and yourself

Presentation Finale—Design a meaningful ending and evolve the structure and flow of your presentation using insights from the feedback you’ve received. Craft a full second draft, diving more deeply into visual decisions and scripting key moments. Reflect on your experience over these five weeks to understand the skills and techniques you’ve gained and areas to continue growing.

Meet Your Instructors

Former Director of Health & Well-Being at IDEO

Ann is a design researcher with roots in anthropology and journalism. Prior to IDEO, she made documentaries for public television. Filmmaking taught her how to visually tell stories as well as how to find, edit, and shape them. At IDEO, she does the same thing, taking the raw materials—interviews, data, observations—and crafting them into stories that inspire.

Ann is a design researcher with roots in anthropology and journalism. Her portfolio spans the design of HIV prevention products, digital tools to help kids build emotional strength, and the re-design of the US digital immigration experience. Prior to IDEO, she worked for over a decade as a filmmaker and journalist; her latest documentary, “Lovesick,” is about matchmaking for HIV+ singles in India. Filmmaking taught her how to visually tell stories as well as how to find, edit, and shape them. At IDEO, she does the same thing, taking the raw materials—interviews, data, observations—and crafting them into stories that inspire.

From 2016 to 2017, she served as the Chief Design Officer for U.S. Surgeon General Vivek Murthy. Ann holds a joint degree in Anthropology and the Study of Religion from Harvard College. She’s a board member of Noora Health and the Karen Schmeer Film Editing Fellowship, and a past fellow of the Sundance Institute. Ann is an avid traveler, with the Okavango Delta and Tibet among her favorite spots, and an obsessive photographer.

Alex Gallafent

Senior design director at ideo.

Alex is a designer, theater artist, and journalist. Throughout his career, Alex has been figuring out the things audiences need and how best to bring them to life. He’s presented stories on theater stages in London and New York, in broadcast journalism for the BBC, and across the world with IDEO.

Alex currently leads the New York wing of IDEO’s Design for Food studio. He’s worked with major clients in hospitality, media, government, financial services, and beyond. He’s also taught design thinking, storytelling, and research at New York University, The School of Visual Arts, and The New School. A former correspondent for US public radio and the BBC World Service, he’s a past Fellow at the International Reporting Project at Johns Hopkins. Alex studied philosophy at Oxford University and trained in classical acting at LAMDA. He’s performed Shakespeare in Tokyo and written music for plays in London’s West End. In New York, Alex performs improv, plays drums for the city's only improvised rock'n'roll storytelling band, and hosts as many dinner parties as possible.

Frequently Asked Questions

How do ideo u cohort courses work does my time zone matter.

We offer three types of courses: self-paced courses, cohort courses, and certificate programs. Cohort courses run on a set calendar, with fixed start and end dates. Course learning is self-paced within those dates and requires approximately 4-5 hours per week over 5 weeks. Courses consist of videos, activities, assignments, access to course teaching teams, and feedback from a global community of learners. There are also optional 1-hour video Community Conversations, held weekly by the teaching team. 

All of our cohort courses are fully online, so you can take them from any time zone, anywhere in the world. With our cohort course experience , while you'll be learning alongside other learners, you'll still have the flexibility to work at the pace that fits your own schedule. There aren’t mandatory live components, so you don't have to worry about having to log in at a specific time. At the same time, you'll have access to a teaching team, which is composed of experts in the field who are there to provide you feedback, and there are also plenty of options to connect with your fellow learners.

What is the role of the instructor and teaching team? Will learners be able to get feedback?

Course instructors have a strong presence in the courses through the course videos, but they're not actively providing feedback or holding direct conversations with our learners. We have a teaching team to ensure that you have the feedback, guidance, and support you need to learn successfully in your course. Our teaching team members are design practitioners that have experience applying course methods and mindsets in a wide variety of contexts around the world.

Our teaching team consists of teaching leads and teaching assistants, who are experts in their fields. Many of them have been with IDEO U for many years, and we have selected those who have direct experience with applying the course methods and mindsets in all sorts of contexts around the world. They all go through multiple training sessions by our instructional designers on not only on the subject matter, but also on how to create safe and collaborative learning experiences and environments.

What are Community Conversations, and how are they related to the course material?

Community Conversations are one-hour live video conversations hosted by the teaching team on Zoom. These happen once per week, with each one having two to three time options to accommodate different time zones. Each week focuses on the lesson that you’ve just gone through, so the output and the content depend on the specific lessons. You'll have the opportunity if you work together with your peers on the tools and mindsets from the course, reflect on what you’ve learned, and also address any challenges that you might be going through.

What will I have access to during and after my course?

All course materials, including videos, activities, and assignments will be available while you are enrolled in a course. During the 5 weeks of the course, you will have full access to our learning platform and can refer back to it any time. You will only have access to the course materials while you are enrolled. 

Assignments must be submitted during the 5-week course duration in order for you to receive a certificate of completion.

Can I take the course with my team?

Absolutely! We have had many teams go through our courses together. For those taking our courses as a team, we provide a number of additional benefits:

1. A Team Learning Guide, developed to provide your team with resources to facilitate offline discussions that complement the in-course experience.

2. A Manage Learners function, which provides visibility into your team's progress within the course.

3. The ability to create a private Learning Circle, which is a closed space for discussion on the learning platform specifically for your team.

For more information, visit our Team Learning page.

Do you offer discounts?

We offer a discount when you enroll in multiple courses at the same time through some of our certificate programs, including Foundations in Design Thinking , Business Innovation , Human-Centered Strategy , and Communicating for Impact . 

You can also enter your email address at the bottom of this page in order to receive updates on future offers or possible discounts. 

Will I get a certificate after completing a course?

After completing a cohort course, you will be able to add it to your “licenses and certifications” on LinkedIn.

We also have certificate programs that consist of multiple courses. After completing a certificate, you will receive a certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and sharing on LinkedIn.

How do I purchase a cohort course?

You can purchase a course on our website using a credit card, PayPal, or Shop Pay. For US customers, we also offer installment plans at checkout if you use the Shop Pay method of payment.

We typically are not able to accommodate bank transfer or invoicing. However, if your order includes 10 seats or more, please contact [email protected] and our team will be happy to review your request. 

Collaborate with a Global Community

Work with expert coaches.

Our teaching team has extensive applied industry knowledge. They'll help deepen your understanding and application of the course content by facilitating written discussions, live video moments, and assignment feedback.

Expand Your Network

Join virtual live discussion groups for deeper conversation, reflection, and connection led by teaching team members and available multiple times a week across time zones.

Receive Feedback

Gain tips, techniques, and a downloadable feedback guide; and share and receive feedback on assignments from peers.

What Others Are Saying

“I've been delivering presentations my whole career, this course is game-changing for everything I knew. This course made me realize there are more creative ways to deliver a message.”

“I had an aha moment when I realized that you need to focus on the shift you want your audience to make versus the content you want to say.”

“Wonderful course on key elements that anyone should use to have a more memorable presentation prepared!”

“Having spent my career presenting to varied audiences, there is no doubt that most presentations are too data-heavy and the audience is lost early on. There is no one better than IDEO colleagues Ann and Alex to provide novel and impactful skills to those who present for a living….or for anyone who just wants to get better at presentation. Not only will you learn great new skills, but you will have fun doing so!”

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Enroll As a Team

The practice and application of design thinking, innovation, and creativity is highly collaborative and team based—which is why we believe that learning is better together. Take a course as a team and develop new skills and mindsets, have deeper discussion during course kickoff and debrief sessions, and build a shared understanding.

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Essential Public Speaking

The easiest way to become a great public speaker. Learn with online classes, practice in interactive exercises.

AI feedback

8 interactive practice exercises

CPD Accredited

Digital certificate

5 hours of learning and practice

Course Outcomes

• Overcome a fear of public speaking and feel comfortable speaking in front of audiences of various sizes.
• Know key theories and techniques to deliver effective and memorable speeches.
• Easily design your presentation to engage and persuade your audience.
• Manage nerves and become a confident public speaker with practice in interactive exercises.
• Engage and connect with your audience through storytelling.
• Enhance your message with body language, eye contact, and gestures.

Accelerate learning with realistic practice

Over 70% of HR professionals say that public speaking is essential for a successful career. Feeling confident in your ability to articulate yourself and inspire your audience can transform your professional and personal life, and help you to reach your full potential.

This course gives you the tools and techniques to successfully deliver a presentation, pitch, or speech whenever you want.  A unique feature of this course is that you can practice everything you've learned, either online or in VR:

Online learning, done differently

We combine online learning with practice for a unique learning approach. At certain points throughout this public speaking course, you'll practice what you've learned.

Learn online, anytime

Complete a series of videos, quizzes, and case studies at your own pace - available to access at any time.

Practice with exercises

Build your skills and confidence by putting them to the test with computer-generated audiences and AI-generated questions.

Improve with feedback

Receive instant feedback on your performance to help identify your strengths and weaknesses.

Course Content

Example videos

Throughout this course, you'll watch real-life video examples of the skills being taught, including how to start a presentation, use your voice effectively, and answer audience questions.

Learn from these videos and transfer the skills to your own public speaking.

Your Instructor

Dom barnard.

Dom is Curriculum Lead for the Public Speaking course. He's an entrepreneur and engineer with a passion for finding new ways to improve speaking skills using technology. Previously, Dom worked at Jaguar Land Rover before leaving to start VirtualSpeech and now speaks at events around the world.

Practice Exercises

Practice your public speaking with interactive and engaging exercises. At key points during the course, you'll be prompted to practice what you've learned in one of the following exercises.

Eye contact training

Improve your eye contact and connect with the audience. Gamification and heatmaps give you feedback on where you need to focus your eye contact.

Impromptu speech training

Practice quick-thinking and impromptu speaking by talking about a random slide every 30 seconds or answer random Table Topic questions.

Sound & visual distractions

It's easy to get distracted by the audience and venue. Learn how to deal with sound and visual distractions, including mobile phones ringing and bright lighting.

Giving a TEDx speech

Receive feedback on your TEDx speech in this large theatre, designed after a popular TEDx venue. Better understanding how your audience perceives you.

Literary techniques

Learn about key literary techniques you can use in your next speech or presentation.

Video-based presentation

Practice how to deliver successful video-conferencing presentations on Zoom, Skype, Webex, Teams, and more.

Lecture hall

Deliver a speech in this large lecture hall. Load slides and use the speech analysis feature to get feedback.

Conference presentation

Deliver a conference presentation to around 100 people in this popular training environment with a range of features.

Features in the practice exercises

Improve faster and practice what you learn with these features.

AI-powered questions

Upload slides and notes, speech analysis, audience distractions, listenability score, track progress.

"As someone who suffers from public speaking phobia, this threw me right into the lions den... I encountered flaws in my approach that I would not have discovered until the actual event."

Jordan Brook

"Insanely useful for someone who wants to learn to speak in front of people... I'm now the 'pitch man' for our company, and my pitches opened the door to our (now completed) seed round of funding."

"VirtualSpeech helps conquer stage fright and get someone accustomed to what it feels like to be presenting to a crowd, and thus prepare for the same situation."

What's included in this course:

• 5 hours of learning
• 6 case studies
• 8 practice exercises
• AI feedback and questions
• Quizzes and assessment
• Earn a digital course certificate
• Flexible, self-led format
• Access to updated content

CEU - Continuing Education Units

Continuing Professional Development (CPD)

CPD Credits / Hours: 5

Certificate No: A031338

This course

12 months access to this course

Pay in Euros

Access all courses

(per month), frequently asked questions.

You can access the classes through the VirtualSpeech website, on any standard web browser such as Chrome, Firefox, or Safari.

The practice exercises can be completed online or in virtual reality (if you have a VR headset).

When you enroll in the course, you'll get 24/7 access to the course (including tutorial videos, case studies, practice exercises, VR, and more) through the VirtualSpeech website and in VR.

Both the online classes and exercises run in your browser, no additional software or download is required.

If you have a VR headset, you can also access the practice exercises in VR. Here's a list of our recommended VR headsets .

The online exercises have been tested across multiple browsers and run smoothly on Google Chrome, Safari, Firefox, Internet Explorer, and Edge.

We accept payment via Credit Card, Debit Card or PayPal directly through the VirtualSpeech site. If you'd like to pay with an Invoice or using another payment method, please contact us.

Yes you can. After pressing the 'Buy Now' button on this page, select the number of users (maximum is 25).

After the payment, you'll be made course admin and can add users to the course from the admin dashboard.

Yes, when you've completed this course, we'll send you a Certificate of Achievement, which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

If the course does not meet your expectations, you can get a full refund within 7 days of purchasing the course.

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Free Powerpoint Courses

Learn new tools and techniques to create stunning PowerPoint presentations through Great Learning's free PowerPoint courses. Learn basics to advanced concepts and gain recognition for your abilities with free PowerPoint certificates of course completion. These online PowerPoint courses will equip you with all the necessary skills to create high-quality presentations and slides. With comprehensive, hands-on training, you will develop and hone your skills in Powerpoint, from creating spectacular slides and smooth transitions to more advanced features and functions. Improve your PowerPoint presentation skills through these free courses and earn free certificates.

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PowerPoint for Beginners

Microsoft powerpoint tutorial, chatgpt for microsoft powerpoint, google bard for microsoft powerpoint.

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PowerPoint - An Essential Software Program

PowerPoint has become an essential skill to have in the modern workplace. It is a powerful tool used in many different industries to create presentations, campaigns, and multimedia experiences that are both visually appealing and interactive. With the evolution of technology, PowerPoint has become an increasingly important tool for professionals.

You can learn this in-demand software program through Great Learning's free PowerPoint courses and gain renowned skills. Here's an overview of why learning to use this popular software program is essential in today's business world.

Professionals of all stripes need to know how to use PowerPoint. Employers are looking for job candidates who can create professional presentations to showcase their ideas and expertise. Students will benefit from understanding the basics of PowerPoint, as they may need to create presentations for class projects and assignments. Entrepreneurs need to know the basics of creating visually appealing presentations to showcase their products and services. In short, anyone working in the corporate world needs to know how to use PowerPoint to communicate their message effectively.

Great presentations can capture an audience and help engage them more effectively in the messages you're trying to convey. PowerPoint is a very effective way to present complex information, turning it into digestible pieces of information that the audience can understand. PowerPoint also allows users to add visuals, animations, and other multimedia elements to make the presentation look more professional and engaging.

PowerPoint is a fast and simple way to create visually appealing presentations. You can use the various features of the program to create your own custom slides or use the various templates available to help streamline the process. You can even upload images, audio, and video clips and add animation and other visuals to make your presentation truly unique.

In addition to creating professional presentations for the workplace, PowerPoint is also used for more creative projects. Musicians, filmmakers, and other professionals are using this powerful program to create multimedia experiences that help tell stories in a visually captivating way.  

PowerPoint is a valuable tool for anyone looking to communicate their message. It's an effective way to create visually appealing and engaging presentations and is key to success in many industries. No matter the field, learning how to use PowerPoint is an important skill in the modern business world.

Benefits of Learning PowerPoint

PowerPoint is an essential business tool for creating and delivering presentations. But the use of this software extends beyond the work environment. Learning PowerPoint can offer personal and professional benefits that can help you achieve success in your professional and personal life. 

1. Improved Visual Representation of Ideas

PowerPoint allows users to create visuals that effectively convey their ideas or thoughts. These visuals can be used to enhance presentations, speeches, and reports. You can use PowerPoint to create a variety of visuals, such as tables, graphics, and visuals to help communicate your message effectively.

2. Streamlined Professional Communication

PowerPoint enables users to communicate more effectively with their work colleagues or supervisors. You can use PowerPoint to create a presentation quickly and efficiently. You can add graphics, images, and videos to your presentation to help illustrate your points. In addition, PowerPoint can also be used to create professional-looking documents.

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4. Easier Data Analysis PowerPoint also offers the ability to analyze data quickly. You can use the graphing and charting functions to create visuals that can help you to understand the data better. This visualization of the data can make it easier for you to make sense of it and draw meaningful conclusions.

Learning the basics of PowerPoint is a great way to improve your professional and personal life. Whether you need to create an engaging presentation for a client or analyze data to make an important decision, PowerPoint can help you do it quickly and effectively. Learn this impressive software program from scratch through Great Learning's free PowerPoint courses that cover basic to advanced concepts. Want to upskill in your software skills? Great Learning's Best Software Engineering Courses are the right option for you to get familiar with in-demand industry skills and earn a certificate of course completion that aid in securing better job opportunities.

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Frequently Asked Questions

Great Learning offers free PowerPoint courses, which address basic to advanced concepts. Enroll in the course that suits your career goals through the pool of courses and earn free PowerPoint certificates of course completion.  

With the support of online learning platforms, it is now possible to learn concepts on your own. Great Learning Academy is a platform that provides free PowerPoint courses where learners can learn at their own pace.    

These free PowerPoint courses offered by Great Learning Academy contain self-paced videos allowing learners to learn necessary PowerPoint skills at their convenience.  

Yes. You will have lifelong access to these free PowerPoint courses Great Learning Academy offers.  

You can enroll in Great Learning's Full Stack Development Course by IIT Roorkee, which will help you gain advanced software skills in demand in industries. Complete the course to earn a certificate of course completion.

Yes, it is worth learning PowerPoint. It is a highly versatile and valuable tool that can create compelling presentations while allowing you to easily share online and collaborate with others. Learning PowerPoint can also increase your productivity and make it easier to communicate ideas visually.  

PowerPoint is a popular presentation software because it is easy to use and can be quickly adapted to meet the needs of almost any presentation. It also has a wide range of features, including various transitions and animations, which allow for more engaging and visually appealing presentations. Additionally, PowerPoint's ability to embed video and audio clips help to keep audiences engaged. Many people are accustomed to PowerPoint's user interface, making it easier to learn and use.  

You will be awarded free PowerPoint certificates after completion of your enrolled PowerPoint free courses.  

Through these free PowerPoint courses, you will gain essential PowerPoint features and techniques that help make your presentation more engaging.  

These PowerPoint courses are provided by Great Learning Academy for free, allowing any learner to learn PowerPoint and gain crucial skills for free.

Learners, from freshers to working professionals who wish to gain essential PowerPoint skills, can enroll in these free PowerPoint courses and earn certificates of course completion.  

Choose the free PowerPoint courses you are looking for and click on the "Enroll Now" button to start your PowerPoint learning journey.

Great Learning Academy is the farsighted initiative by Great Learning, the leading e-Learning platform, to offer free industry-relevant courses. Free PowerPoint courses contain courses ranging from beginner-level to advanced-level to help learners choose the best fit for them.  

There are several jobs that require you to learn PowerPoint, including:

• Sales Representative
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Online marketing for beginners: 10 paid and free courses to start with

Fortune Education is part of Fortune Recommends™ and is editorially independent. We may earn affiliate revenue from links in this content.  Learn more .

In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.

The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity. 

Digital Marketing Certificate

The competitive edge your business needs

at Noble Desktop

Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.

“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.

He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.

For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.

For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox. 

5 free online marketing courses

Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.

1. CareerFoundry: Digital Marketing Program

This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version. 

2. Google: Fundamentals of Digital Marketing

This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.

Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.

3. Meta: Blueprint

Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories. 

4. Simplilearn: Digital Marketing Strategy

This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape. 

In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.

5. Udemy: Marketing on Instagram 

This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course. 

5 paid online marketing courses

Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.

1. Coursera: Introduction to Digital Marketing

Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management. 

According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees. 

2. eCornell: Assessing Opportunities in Paid Digital Media

eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan. 

This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.

3. Harvard Business School: Digital Marketing Strategy

Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization. 

The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply. 

4. LinkedIn Learning: Advance as a Digital Marketing Specialist

LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.

The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.

To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.

5. Udemy: The Complete Digital Marketing Course—12 Courses in 1 

This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research. 

According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.

Things to consider before enrolling in an online marketing course

If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for. 

Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:

• Hands-on practice : According to a report by the U.S. Department of Education ,  the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.” 
• Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses. 

So, what is the best online marketing course to take?

The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills. 

Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice: 

“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”

He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path. 

Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .

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Create Your Course

10 steps to creating a wildly successful online course, share this article.

As you read this, you might have an online course idea already hanging out in your head.

If you’re passionate about a topic, you’re good at it, and it fulfills a need for someone – then you have all the makings of becoming a successful course creator. 

Creating an online course has never been easier thanks to a host of new tools and platforms that do most of the heavy lifting for you. All you need is your knowledge.

And if you’re building a business, learning how to create an online course is an ideal way to open up an additional revenue stream for your business while establishing you as an expert in your niche.

By creating online courses, you turn your tried and true industry expertise into a lead-generating, money-making, impact-creating online course that gets your valuable skills out into the world. 

To help you learn how to create online courses from scratch, we’ve broken the process into 10 easy stages – with plenty of tips from ultra-successful course creators who have the academies and the accounts to prove it. 

We’ve also included templates, guides and workbooks to support you every step of the way, so you can get your online course business up and running in no time. 

Here are our 10 steps to create an online course:

Pick the perfect online course topic

Check if there’s market demand for your course idea, create compelling learning outcomes, structure your online course, choose the most engaging and effective delivery method, produce your online course: filming, recording, and editing, choose your online course platform, establish your pricing structure, launch your online course and market for success.

• Build an online course community

How to create an online course from scratch

At the heart of learning how to create an online course is understanding what experience, expertise, and skills you have to offer the world.

We’ve tailored this guide to help you draw out your own unique perspective to solve your audience’s challenges, pain points, and problems. And build your personal brand in the process.

While it’s definitely not an exhaustive list of everything you’ll need to create and sell an online course – it’s a ‘birds-eye-view’’ of the major milestones on the journey to creating your first online course and tips to help you find your unique voice along the way from creators who have been exactly where you are.

Here’s our 10 steps to creating an online course that’s tailored to your audience – and feels authentically you. 

Choosing a topic for your online course is the first step to building a successful and buzzing course business.

Your ideal course topic should ideally be something you’re passionate about, you’re skilled at, have experience in, and have a target audience for.

In other words, here are the 4 things you need for your online course topic :

• Target audience

Let’s look at each of those in more detail…

Your passion

Your online course topic doesn’t have to be something you’re head over heels in love with – but it should be a topic you’re passionate about. That means something you don’t mind thinking about, talking about, and reading about for weeks, months, and even years on end.

If you’re passionate about your online course topic, then it will translate into your content. You’ll be better placed to inspire and engage your audience while making your course feel more authentic and relatable. And keep your customers coming back.

Warning: choose a topic you’re not passionate about and you risk getting tired of teaching it. (And your lack of passion will lead to a course that’s as enticing as a cardboard sandwich.)

Related: How To Turn Your Passion Into A Business

Your skills

As well as being a topic you’re passionate about, you also need to have the specific skills that will help you teach others about your topic.

That means your topic should be something you’ve learnt how to do – and you’re confident you can teach other people how to do too. It might be something related to your profession or career or to a hobby or skill you have.

By teaching your chosen topic on a public stage, you can help people learn from you and solve the challenges they’re facing – while setting you up as a thought leader in your field. 

“We all have a gift that someone needs… Don’t let technology, imposter syndrome, or any other limiting beliefs scare you. Just put yourself out there and get started because you can always perfect yourself as you go.” – AMANDA SCHONBERG, THINKIFIC COURSE CREATOR AND MEMBERSHIP SITE OWNER

Related: How To Monetize Your Expertise

Your experience

We’re all the sum of our experiences. And your unique experiences are what will ultimately help you create a winning and wildly successful online course business.

Your experiences can include:

• Work experience
• Educational experience
• Hobbies and interests
• Volunteering
• Personal experiences e.g. relationships, family, spiritual, cultural experiences

If you can draw out the experiences that shaped you both professionally and personally, you can find a unique perspective for your online course that will help you stand out from the crowd.

“If you’re an expert in something – either from schooling or personal experience – I believe that you already have everything you need inside of you… The world is just waiting for you to share your knowledge, expertise, and lived experience in a way that’s digestible for others.” – KIAUNDRA JACKSON, THINKIFIC COURSE CREATOR

Your target audience

To create online courses that people will actually want to buy, you need to make sure you have a target audience in mind from the very beginning. Who will your course help? 

Try answering these questions to find your target audience:

• What demographic groups are you most likely to help with your skills and experience? 
• How do your audience think? What are their values, interests, and attitudes?
• What needs, challenges, and frustrations do they have?
• What do they currently not know or need help with?
• How will your online course help them solve the challenges they’re facing?

People take online courses because they need help getting from where they are now to a place they want to be in their future – and your knowledge and expertise can help them get there quicker.

If you have a target audience in mind now, you can make sure that everything you do when you’re creating your online course is tailored to them – including your course content, delivery methods, marketing, and sales strategy.

Related: How To Define Your Target Audience (+Templates & Workbooks)

Activity: How to find an online course topic

To help you zero in on the perfect course topic, try this simple exercise:

Start by taking a sheet of paper and writing “Passions & Interests,” “Skills,” and “Experience & Achievements” across the top of the page. Draw a line between them so that each is in its own column.

Next, go column by column and write down as many things as possible that come to mind for each category. It doesn’t have to be perfect. Just write down what comes into your head.

Now review what you’ve written. Do you notice any similarities between the 3 columns? They could point you to your perfect course topic. If nothing comes up, keep brainstorming. Go step-by-step through your experiences, including your education, career, and how you like to spend time.

The truth is, you don’t need to have a degree or decades of experience in your chosen course topic to become a successful course creator. In fact, some of the best courses out there focus on things you might consider a hobby. 

Here’s a list of 10 online courses from some of our most successful course creators:

• Microsoft Excel  
• Content creation
• Mindfulness and meditation
• Photography
• Roller skating
• Dog training

There are so many online course ideas to choose from (the possibilities are literally endless…).

Remember: If you love your topic, you’re good at it, you have experience , and it fulfills a need for someone – then you have everything you need to create an online course.

Hands up, who wants to spend weeks of their life creating an online course only to have no one buy it? Nope. Didn’t think so.

Once you’ve picked your online course topic (or at least narrowed your choices down to 2 or 3 options), the next step is to do market research for your idea. The goal at this stage is to understand if there’s demand for your online course and who else is currently offering courses on that topic. 

If you’re just getting started, here are 4 questions to ask to help validate market demand for your online course:

• Are people asking questions about your topic? If yes, what questions are they asking?
• Who are your biggest competitors? Are there any topics, formats, or audiences they don’t cover or serve?
• Will someone pay money to solve the problem your course topic covers?

Let’s look at each question more closely and check out some tools that will help you complete your market research. 

What questions are people asking about your topic?

To understand what questions people are asking about your topic, you need to do some online research. Here are 4 places to look online:

• Try searching your topic on Reddit or Quora to see what questions come up and how often.
• Take a look at Answer The Public to see what people are asking, how, and how often.
• Scroll through any Facebook groups on your topic to gain some insight into the challenges your audience has.
• Follow relevant creators on LinkedIn to see what they’re saying about your topic and who is commenting on their posts.

If you know where your target audience spends most time online, start your research there. For example, if you’re targeting florists, consider doing your research on Instagram and Pinterest rather than LinkedIn.

After doing this research, you’ll probably have a few words, concepts and ideas that show up in posts, forums, and questions over and over. You can use these as keywords for your research in the next section. 

Are people searching for your topic and asking questions?

To understand whether or not there’s demand for your course topic, it helps to know how many people are searching for terms related to your idea online. 

Google Trends is the quickest way to check general search trends for your topic. These trends will give you a better idea of how popular a topic is and how it’s been performing over time. 

Use the keywords from your initial research to look up the popularity of your topic. For example, you can see below that “ Online Yoga Classes ” spiked in popularity at the start of the pandemic in March 2020. And it’s still popular today.

Search volume is also a great way to validate demand for an online course topic. Use a tool like Google keyword planner , Semrush, or Ahrefs to look at your topic’s search volume.  

Enter your keywords, and each tool will give you insights into how many people are searching for each keyword. 

The more people who are searching for each keyword – and the more competitive it is – the more sought- after your chosen topic is likely to be. As you can see, “Online yoga courses” is a popular keyword and has decent competition. 

Pro tip: Keep in mind that the search volume and competition you’ll see in keyword research tools only applies to the specific keywords you’re searching for. There can be hundreds of different keywords for any given topic. For example, running a search on “online yoga courses” will give you different results to searching for “online yoga courses for beginners” and  “yoga courses online”.

Related: 5 Steps To Test Your Online Course Ideas In The Real World

Who are your main competitors and what are they missing?

As well as researching what your audience is currently searching for, it’s a good idea to take a look at your competition too.

Do some research to figure out who your top competitors are and what their courses offer. While you’re unlikely to be the first person to think of your idea, there’s a good chance you can do it differently and offer your target audience something new and fresh.

Online course marketplaces are a good place to check what’s already out there. You can also do a simple Google search – such as “online courses on [ your topic or idea ]”.

Many creator educators make the mistake of thinking that lots of competition for their chosen topic means their online course idea won’t be successful. In fact, it shows there’s already a thriving market for your course idea and it’s well worth investigating further. If other people are making courses on that topic, there must be potential to generate revenue from it. 

The trick is to find a gap in the market. 

Finding a gap in the market means finding an opportunity to offer something new that your competitors aren’t currently catering to – such as:

• An audience: Is there a demographic or group of people who aren’t currently being served by your competitors? Who can you appeal to that your competitors can’t?
• An idea: Are there any key concepts, methods, or ideas that your competitors aren’t covering? What’s missing from their course content?
• A format: Is there a course style or format that your competitors aren’t currently offering? What could you do differently? How could you make your course more engaging?

The online courses already on the market have the upper hand. The creators behind those courses have been learning about your audience, developing their course, and tailoring their marketing for longer than you have. 

The best way to find success? Make sure you’re offering your audience something different to what’s already out there.

Here are a few examples of how creators managed to create new, different, and better online courses compared to their competitors.

Miss Excel – Making a (kinda) boring subject fun

Despite the stiff competition for Microsoft Excel courses, Miss Excel – real name Kat Norton – carved out a niche for herself in a crowded marketplace by using TikTok to create bite-sized Excel courses and infusing creativity, fun, and enthusiasm into her content. Making an otherwise boring topic super approachable.  

Miss Excel began by posting a new video on TikTok once a day. Then one of her videos went viral and hit 100,000 views in just four days. After that, the rest was history.

After her first video hit it big, Miss Excel was able to massively increase her online course sales, quit her job, and focus on growing her online course business full-time. She now boasts an impressive lineup of courses on Thinkific , helping over 17,000 students learn how to improve their Excel skills and bringing in a whopping 6-figure income in the process. 

The Budgetnista – Catering to an underserved audience 

Thinkific creator Tiffany Aliche from The Budgetnista found there was no shortage of creators offering financial advice. But she quickly realized that few online courses were catering to women – specifically black women – and this was a niche where she could use her skills and expertise to make a meaningful difference. 

By creating online courses tailored to her target audience, Tiffany carved out a hugely successful niche in a competitive industry – and built a 7-figure business in the process. To date, she’s helped over 2 million women learn how to manage their money, get out of debt, and save money smarter.

“I want to help women, especially black women, live richer lives. Because we have been left out of the financial conversation for so long.” -TIFFANY ALICHE, THINKIFIC COURSE CREATOR AND MEMBERSHIP SITE OWNER

Will someone pay to solve the problem your course topic covers?

Of course, to validate your online course idea, you also need to make sure that people will be willing to pay money for the products and services you’re offering.

There are a few ways to figure out who will pay for your course and how much they’ll pay. Here are 3 popular methods to validate your course idea:

• Talk to your audience : If you’re not engaging your audience during your market research, you’re missing out on valuable insights. Ask your audience about their challenges, needs, and whether or not they’d pay for a course to overcome them. Use surveys, quizzes, and 1:1 interviews to conduct your audience research and hear what your audience have to say.
• Create a free mini course: To check demand for your online course topic, create a free mini course for people to download via your website and/or social media channels. Depending on the interest in your free course, you can get a feel for whether or not a paid course would sell – and gather feedback from your audience on what could be improved and what they want to see more of.
• Pre-sell your course : To avoid creating a full-length course that no one buys, try pre-selling your online course before you create it. Pre-selling is one of the best approaches to launching an online course to make sure that you have an audience ready-and-waiting for your release date – and it can pre-fund your course production too. 

Related: 4 Steps To Validating And Selling Your Online Course

Once you’ve finalized your course topic – including who you’re tailoring your course to – it’s time to get clear on what exactly you’re offering your learners.

A critical step in learning how to create an online course is identifying your learning outcomes. Think of learning outcomes like your big picture goals for the course. Your learning outcomes summarize what your learners will gain from taking your course – and they’ll also play a key part in marketing your course to potential students.

To your learners, your learning outcomes explain clearly and succinctly what they’ll be able to do after taking your course. This means they know exactly what they’re getting from your online course before they start, helping to make sure that the people who hit “buy” are the right fit for your product.

The result? Higher completion rates, better satisfaction scores , glowing testimonials, and fewer refund requests.

How to write learning outcomes for your online course

To help you write your learning outcomes for your online course, focus on these 3 key things:

• What your learners will be able to DO by the end of your course
• What your learners will KNOW by the end of your course
• How your learners will FEEL by the end of your course

In other words, your learning outcomes should cover the skills your learners will gain, the knowledge they’ll acquire, and the attitudes and emotions they’ll feel after completing it.

Here is a formula from our creators for creating winning learning outcomes. Use this structure to create your own:

VERB + What they will do (with a measurement where possible) + how they will do it.

For example:

By the end of this program, you will be able to formulate your 3 profitable packages and offerings for your wider online course business using our profitable education business model.

Complete this statement using the formula to write your own learning outcomes: 

By the end of this program, you will be able to…

•     __________________________

Try to repeat this exercise for the skills, knowledge, and emotions your learners will have. When you’re done, you should have 9+ learning outcomes for your course.

It’s up to you whether you choose to display your learning outcomes in sentence form like this, as bullet points, or in some other format on your sales page and website. For example, Mimi Goodwin’s Sew It! Academy has a range of learning outcomes listed under each of their course pricing plans. 

As you can see, the learning outcomes are clearly listed below the cost of each membership plan. Take the ‘Kids Only’ plan for example – learners will get to understand sewing machine basics, how to cut, pin, and iron, how to sew in a straight line, and the basic stitches and terms. 

With these basic learning outcomes, the Sew It! Academy’s customers know exactly what to expect from their purchase and can easily decide if it’s the right choice for them.

“If you start at the beginning, you just go down a rabbit hole… Instead, look at the end result that you want to achieve, and focus on how you’re helping your students to transform.” – GEORGE PITTS, THINKIFIC COURSE CREATOR

Related: How To Craft Magnetic & Compelling Learning Outcomes

Video embed: https://youtu.be/IauJLnNx8HI

Now you’re clear on the learning outcomes for your online course, you can begin to organize and structure your course content. 

If your course topic has a step-by-step linear progression – like learning a new yoga pose –  this stage should be easy.

If your course topic is more complex, you’ll need to break it down into smaller sub-topics. Try to group similar themes, tips, and ideas into different modules and structure the lessons within each module in the most progressive and logical manner. The idea here is to form a flowing sequence of lessons .

Need more help? Here are 4 tips from our creators:

Plan your online course with an instructional design storyboard

An instructional design storyboard will help save you a lot of time in the process of planning your online course content. It’s designed to keep your training focused and makes sure you hit all the most important points in the learning journey – before you sink time into fleshing out your online course.

Storyboards aren’t just a tool for planning videos. They can help you map high-level learning themes. For example, you could storyboard your student’s learning objectives using a Bloom’s Taxonomy storyboard , that covers all the levels of mastery your students need to master along the way.

Related: How to Plan an Online Course (Templates & Tips)

From here, you can start planning what courses you’ll need to create based on the themes you’ve come up with.

Related: 10 Instructional Design Models For Creating A Winning Online Course

Create a course outline

To give your course creation process more focus, create a course outline.

Think of your course outline as the roadmap for how your online course will bring your learners from point A to point B. A course outline will help you deliver content to your learners in a structured, ordered way, layering skill upon skill until they finish your course feeling like an expert.

To help you create yours, download a copy of our course outline template here.

“I’ll get a sense of how things [in the course] are flowing and then I work through it in order from the top down. I’m always adding in things, and sometimes I’ll take things out if they seem irrelevant or if I’ve covered it somewhere else.” – FIONA HUMBERSTONE, THINKIFIC COURSE CREATOR

Plan your individual lessons

As well as thinking about your high level course outline, you’ll also need to plan your individual lessons.

When it comes to creating a lesson plan , it’s helpful to start with a few questions to determine the goal of your lesson.

• What do your students already know?
• What do they need to learn?
• What tasks and activities will help to lock that knowledge into place?

Here’s an example of a lesson plan, including learning objectives and the key topics covered.

Lesson #1: How To Source Ingredients For Baking

Learning Objective: Learn how to source ingredients for baking to save time and money

Topics Covered:

• How to find fresh locally sourced ingredients
• What ingredients to buy in bulk for multiple recipes
• How to evaluate ingredients by nutritional value

Create a lesson plan for every lesson in your online course to help you structure your content – and make your life easier when it comes to recording and creating the lessons.

Related: The Ultimate List of Free Online Course Lesson Plan Templates

Consider how you’ll structure your course academy

Most creator educators rarely create just one online course. Chances are, you’ll probably end up with a whole academy made up of many different courses.

If you can think about how you’ll structure your academy at this stage, you can understand more clearly how each course fits into the wider framework of your business.

Here’s the simplest way to think about structuring your online courses – you can follow this method to create an entire academy:

For example, let’s say the goal of your academy is to teach people about sewing. You might have a bundle of courses on sewing projects and patterns, including:

• A course on fabrics and garment sewing; a chapter about how to draft a garment; and a video lesson on using basic shapes to create a clothing item.
• A course on pattern making; with a chapter on how to read basic patterns; and a video lesson demonstrating how to sew a pattern.

Sound familiar? We gave you a glimpse of this earlier with Sew it! Academy’s pricing plan. This example was lifted straight from their course catalog. The Sew it! Academy is an ideal example of how you can bundle separate courses into cohesive units and create an overarching academy with a clear goal. 

Check out this structure map for another basic example:

By thinking about your online courses as part of a wider academy, you can build a cohesive brand throughout all your course content – making it easier to sell your courses as bundles and become known as a thought leader in your industry or field. 

“You need to do two things: make it easy for somebody to tell a friend about what you do, and make it easy for your brand to have a professional, recognizable look. That brand recognition helps give people the ability to connect the dots.” – AMANDA ROBINSON, THINKIFIC COURSE CREATOR

You’re at the halfway point for how to create an online course that wows your audience.

To recap, you have:

• Picked the perfect course topic
• Validated demand for that topic
• Created clear and compelling learning outcomes
• Designed your course structure and plan

Now, it’s time to decide how you’ll deliver your content to create an engaging online course your learners will love.

When figuring out the best way to create an online course, you need to keep in mind your audience’s different learning needs and the ways you can deliver information to make your course as interesting as possible for your learners.

Here are a few questions to get the creative juices flowing:

• Will you have videos, reading content, activities, audio content?
• What type of visuals will you use?
• Will you have opportunities for social learning ?
• How will you make your course fun and engaging?
• How will you help students with different learning styles ?

To help you design effective learning content, follow these 3 tips.

Related: How To Design Your Online Course (Visually And Structurally)

Use a blend of different teaching techniques to make content more engaging

Traditional classroom experiences don’t always translate nicely into engaging online learning experiences. So it’s important to find ways to make your online course fun, easy, and interesting to complete. 

Here are 8 ways to make your online course more engaging :

• Bring storytelling into your teaching
• Create a learning community
• Use both synchronous and asynchronous learning
• Host live lessons or Q&As
• Use microlearning to break big topics into bite-sized chunks
• Include gamification to motivate your students
• Design your course to be accessible
• Make your courses interactive with quizzes

“I like to think of delivering your course like putting together a sitcom episode… Use lots of relevant and fun examples in your delivery and change slides and/or camera angles often. The former will keep the content interesting and the latter will re-engage the brain of your student.” – SAMANTHA KING, THINKIFIC COURSE CREATOR

Engagement strategies like live Q&As and quizzes can be fun and add another dimension to your course content, helping to create the best possible learning experience for your audience.

When you’re creating an online course, make sure you’re also using universal design learning principles to ensure your course is accessible for anyone and everyone.

“Ask questions that make them think. Throw in a surprise slide every now and then to alert their senses and above all incorporate an opportunity to connect with you either on Facebook Live, Zoom or Instagram Live.” – YETUNDE SHORTERS, THINKIFIC COURSE CREATOR

Related: 24 Expert Tips On How To Be A Better Teacher

Don’t make your online course too long

The ideal length of your online course is the shortest amount of time it takes to get your students from point A to point B. (The shorter, the better.)

There’s no one-size fits all approach to creating an online course. But in many cases, bite-sized learning can be just as impactful as a lengthy online course. 

A few factors may influence the length of your course – these include:

• The complexity of the topic: Your chosen course topic will determine how long your course content needs to be. For example, a course on rocket science will probably be longer than a course on how to change a tire.
• Requirements for continuing education credits: If you’re hoping to get your course certified for continuing education, your learners may need to complete a certain number of hours. These requirements will influence the length of your course and how complex your course may need to be.
• Your pricing structure: If you’re planning to create a range of online courses at different price points, this might influence how long your course is. For example, if you’re offering a deep-dive premium course offer , it may end up being longer and more in-depth than your lower ticket introductory course that just covers the basics.

Many first-time course creators fall into the trap of thinking they need to put everything they know into one course. But the secret to learning how to create an online course is knowing what to include – and what not to include.

In fact, you might be more successful if you break your course topic up into several smaller courses rather than one big course, giving your audience the chance to cherry pick the content they want to learn.

Add social elements like learning communities and cohort-based learning

We’re social animals. And one of the biggest challenges with self-paced online learning is finding ways to engage your learners and make the learning experience more social.

Consider building an online community to help facilitate meaningful connections between you and your customers. Learning communities complement online courses perfectly because they open up a space for social learning, peer-to-peer support, and learner-to-educator support. 

Online learning communities also help with accountability – learners can be paired up or placed in cohorts to collaborate on activities and hold each other accountable for hitting their learning goals.

“Online learning is definitely the thing that’s working… But along with that, I think a community or a way to touch base is important.” – EVELYN WOODS, THINKIFIC COURSE CREATOR

Cohort-based learning is also a popular format for online courses. This model differs from self-paced learning as it’s a synchronous learning method where people gather to learn in real-time, putting the emphasis on collaboration and teamwork rather than individual learning. Cohort-based classes are a little more work to manage and coordinate – but learners tend to love them. 

And as a bonus, online communities will also help you in marketing your online course, turning your learners into powerful brand advocates – and opening up more opportunities to upsell and cross-sell to your existing customers in the future. More on that below.

Related: How To Create A Cohort-Based Course

When you’re confident in your online course structure, plan, and delivery methods, you’re ready to start creating your online course for real – including filming, recording, and editing your content. 

While this process will look different for every creator, depending on your course delivery plan, it’s likely you’ll need to shoot some video content. And you know what that means… it’s time to get in front of the camera and hit record.

Some of the most popular recording styles for online course content include:

• Talking heads – One of the top recording formats for creating online courses, talking head videos feature your face and upper body in the frame as you talk to camera. You might have a greenscreen, projector or whiteboard behind you for helpful materials like presentation slides, visuals, diagrams, animations, and much more. Consider shooting other angles too to make your content more visually interesting.
• Screen recording – Record your device’s screen to create your online course content. This style of video is used most often to walk viewers through a process, explain a concept, or create a how-to guide. You might choose to feature your face or an avatar on-screen as well. 
• Voiceovers – A voiceover is similar to a screen recording but you’re narrating what’s happening on screen. This style is often used for presentations and usually the speaker isn’t shown on screen. 

Related: How To Set Up A Video Recording Studio

Pro-Tip: Even though you’re learning how to create an online course, try looking at resources for how to build a YouTube channel too as many of the same video recording and editing principles apply. Check out content like ‘ How to Edit YouTube Videos ’ or editing software roundups to learn everything you need to know.

Don’t worry about your course content being perfect at this stage. The important thing is to get your course out there and in front of your target audience so you can start collecting feedback – then you can go back and refine and even reshoot your content based on what your customers are saying.

“I think things are shifting to becoming less perfect… you don’t have to have a huge production company to produce a course. Everybody can become a course creator with just an iPhone Pro.” – LOLA MELANI, THINKIFIC COURSE CREATOR

If you need additional support or you want a professional touch to produce and edit your courses, consider outsourcing the work to skilled freelancers. Check out popular platforms like Upwork and Fiverr to find people ready and waiting to help you. 

Related: Best Equipment & Software for Creating Online Courses

Where you choose to host your online courses will shape the whole course experience – from creating your online course to onboarding learners to collecting feedback and issuing certificates.

When you’re building an online course business , it’s essential to choose a learning platform that fits all of your needs and can scale as you grow – including design, marketing, and community-building tools.

As you search for the perfect platform for your online courses, make sure you look at the marketing options on offer to help you promote your content. Here are some key questions to ask:

• What marketing integrations does this platform allow?
• Can I build a website and/or landing pages on this platform?
• What email marketing features do they offer?
• What metrics can I track?
• Can I create bundles and packages?

If in doubt, check out reviews, testimonials, and case studies from other creators who have used the platform to find out what it’s really like.

“Thinkific’s packages are simplistic and easy to follow. I love how user-friendly it is, and there is a ton of support. I like knowing that when I need something, I can get a response quickly.” – GEORGE PITTS, THINKIFIC COURSE CREATOR

Related: These are The Best Platforms for Online Course Hosting

A key part of figuring out how to create an online course is knowing how your course will fit into your business overall and the pricing structure you’ll use to sell them. 

Online courses pricing can range from zero to multiple thousands of dollars. To come up with a price tag for your course content, here are a few things to consider:

• What’s your pricing structure? How you choose to package your course as a product will influence the overall course design, the value you build into it, and how you market it. Are you selling a stand-alone course, a bundle, a membership, or a combination of these? Figure out your structure first to know how to price your online course.
• What are your income goals? Let’s be real – many creator educators choose to create courses to earn additional income. Look at what you’re hoping to earn from your online courses and price them accordingly. Remember the lower the price point, the more courses you’ll need to sell to hit your income goals.
• Where does your online course fit into your overall business? If you already have an established business, your plans for how you’ll use your online course content will likely impact how you choose to price your course. If you’re planning to use your online course as a free lead magnet , a passive income stream , or your primary product, this will influence your pricing.

There are no rules for setting a pricing structure for your online course. It’s up to you to decide what you want to charge.

For a starting point, look at what your competitors are charging. Take a look at the notes you took during your competitor research and compare the depth and complexity of their content to the course you’ve created. 

If you’re confident your course is significantly better than what’s currently on the market, then price yours higher than the competition. If your main priority is keeping your course accessible and selling to as many people as possible, then you may want to price it lower – but beware of underpricing.

Here are three reasons why you shouldn’t underprice your online course:

It will hurt your bottom line

If your course is a lot cheaper than your competition, people will assume it has less value and will be less likely to buy it. That means you could be driving customers away and into your competitors’ arms. 

If your strategy is to sell your course cheap to get as many learners as possible in the door, you also risk reducing the quality of the learning experience for your customers. Why? Because you’ll have less time to support your learners, answer questions, engage your audience, and offer a personalized experience.

For example, here are 5 different ways to make $50,000 selling an online course:

It’s a lot easier to manage 25 learners and provide a high-quality, tailored experience to your learners than to try and cater to 500. And the revenue result is the same.

Your marketing effort stays the same

The effort you need to put into marketing to get someone to buy your course at a lower price point is only marginally less than for a higher priced course – so don’t make the mistake of thinking you’ll instantly sell twice as many courses by low-balling.

This guide on how to price an online course gives you more details on why underpricing isn’t a good idea: 

(Assume each lead costs $5 and you have a 5% conversion rate.)

You can’t reinvest in growth if your margins are too low 

Putting a lower price point on your online course also results in a smaller marketing and advertising budget because you’ll have less money to reinvest. 

In the example below, the $50 course actually loses money compared to the $200 course: 

That $100 profit is money you can use to reinvest in filming equipment, a graphic designer, a better microphone, or even just a day off. 

Pricing your online course can be a tricky business – but don’t fall into the trap of undervaluing your expertise and pricing too low. It can end up damaging your reputation and losing you business in the long-run.

If you have no idea where to start with pricing your online course, try asking your audience. Set up a survey to find out how much they’d be willing to pay for your expertise. The results might surprise you.

“I saw what was included in other courses, how they were priced, the content, what I would change, and what I would add… that’s how I figured out the prices. It’s been five years and they haven’t changed.” – LOLA MELANI, THINKIFIC COURSE CREATOR

Now you’ve chosen and validated your topic, crafted your learning outcomes, created your course content, set up your school, and finalized your pricing, it’s time to launch! 

Give yourself a pat on the back, but don’t go anywhere…

If you think the work is over now you’ve completed your online course – think again. It takes a little more work to market and sell your course than just uploading it to your course platform and waiting. In reality, after launching your course you’ll need an ongoing marketing strategy to keep selling courses and converting followers into customers. In fact, your marketing plan can make the difference between zero sales and a seven-figure course business. 

To get started with your course marketing plan, try answering the following questions:

• How will you use social media to market your online courses?
• What types of content marketing will you use?
• What promotions and discounts can you offer?
• Will you run ads to market your courses?
• Do you have an existing email list you can sell to?
• Can you partner up with influencers?
• Will you run an affiliate program?

Each of these questions represent a possible pillar in your overall marketing strategy. Combine several of these strategies and you’re on the right path.

“The most important thing is not just to use marketing for the sake of it, but to actually get the right word out. I tend to prioritize quality and creativity over numbers. This has helped me build the right type of client relationships and gain traction.” – FIONA HUMBERSTONE, THINKIFIC COURSE CREATOR

Here’s a closer look at four of the most common marketing tools creator educators use to generate interest and drive sales for their online courses. 

Related: 58 Ways To Market Your Online Course & Increase Sales

Pre-sell your online course

Pre-selling your course means you start to sell it before you’ve even created it. 

This marketing method is one of the best ways to protect yourself from wasting time by creating a course that doesn’t sell – and drum up interest for your course.

To motivate customers to enroll early, consider an early bird special offer for anyone that buys your course during your pre-sell period. That might be a discount, bonus resources, or a sneak peek. 

Make sure your pre-sale is a limited time offer to create a sense of urgency and drive your audience to take action – you can include a countdown or stopwatch on your website, emails, and social media to drive home the message.

The main thing you’ll need to pre-sell your online course is a sales page – see more details on that below 👇

Create a sales page for your online course

Next, you’ll want to create a sales page for your course . A sales page (also known as a landing page) differs from other pages on your website. 

Your sales page only has one goal – to get people to enroll in your course. Everything on your course sales page should be tailored to converting casual visitors into customers. Here are a few key features of a high-converting online course sales page:

• A clear, compelling headline (to catch visitors’ attention)
• An opening story (to introduce the problem)
• Bullet points (to highlight the benefits of the solution, how it solves the problem, what you’re offering, and bonuses)
• Testimonials (for social proof )
• Credibility (instructor bio, your experience, and more relevant info)
• Pricing details (with a clear call-to-action)
• Risk Reversal (a satisfaction guarantee)

Make sure your content is clear and compelling with a concrete call-to-action (CTA) that directs your visitors on what to do next. 

The idea of a sales page is to make your offer irresistible, so you make your potential customers’ purchase decision as easy as possible – that means giving them all the information, social proof, and learning outcomes they need to know whether your course is right for them.

Related: Course Landing Pages: What You Need to Get Better Conversions

Use the webinar launch method

As well as creating a killer sales page for your online course, you can also use webinars as a strategy to sell your courses to potential customers. Webinars work because they create an environment where you can quickly earn your audience’s trust before you ask people to act.

“We need to be personable and connect with our target audience because they’ll probably never meet you in person.” – DIAMOND LEE, THINKIFIC COURSE CREATOR

Webinars are a proven marketing tool that can help you generate leads, generate interest, and sell your course. If you offer your webinar attendees a discount or early bird offer on your online course, you can also boost conversions.

This is a strategy Miss Excel – aka Kat Norton – has successfully used to sell her online courses. She hosts free Excel training and offers webinar attendees half-price on her courses at the end of the session, after demonstrating her expertise and showing the concrete value her target audience can expect to gain from purchasing her course. 

“This launch method is awesome. I did two webinars in April, granting me my first six-figure month… 99% of the revenue was from core sales on Thinkific.” – KAT NORTON, THINKIFIC COURSE CREATOR

Related: How to Promote a Webinar (Ultimate Guide)

Use lead magnets to grow your email list

As well as webinars, you can also use other lead magnets to grow your email list – and market and sell to your subscribers down the line. 

If you’re not already familiar with lead magnets , it might sound like a complex marketing term – but it’s actually exactly what it sounds like. Lead magnets act like a magnet to attract potential customers to your sales page, email campaign, or overall sales funnel. 

There are a huge range of lead magnets that can be ultra-effective for attracting and converting your ideal customers. You could offer a free mini-course, masterclass, or email course – and provide your audience with a shortened version of your paid course that delivers value, builds your authority, and encourages them to engage more with your content.

You can also create downloadable resources like guides, templates, workbooks, and ebooks to use as lead magnets.

Find out what your target audience are searching for, asking about, and eager to learn more about – then create lead magnets that are tailored to their needs.

“Don’t hold back what you know, be generous with the knowledge that you have. Once I said ‘screw it’ and just started teaching everything I knew without the intention to get paid, my audience found me.” – MILLIE ADRIAN, THINKIFIC COURSE CREATOR

It’s easy to create high-quality lead magnets for your business using graphic design tools like Canva and Adobe Express .

Related: Top Online Business Tools Used By Entrepreneurs

Build an online community

Last but certainly not least, the final stage of creating an online course is building your online community .

Why are we so obsessed with communities? Your online community is what turns one-time customers into loyal, repeat customers who act as brand advocates, mentors, and a readymade, committed focus group for your business. 

Building an online community lets you foster direct relationships with previous and current learners, allowing you to engage with your target audience in ways that a regular sales page or website won’t let you. 

By creating an online community , you give your students the space to ask you questions, share their learning experience, and give you feedback (directly or indirectly) about what your course does well and what it might be missing. You can also watch your learners grow.

“My first round of BAM graduated two years ago and they’re able to network and respond to newer members’ questions in the Slack community, as well as share their experiences, insights and stories of their journey.” – KAT LEE, THINKIFIC COURSE CREATOR

An online community can also function as an extension of your marketing strategy. When you ‘own’ a community, you have constant access to your target market that no algorithm can take away from you. You can use this access to build authority in your niche and generate more revenue. 

Just remember, as the community manager , it’s also your responsibility to keep the community machine oiled and the wheels turning. This might include:

• Sharing themed posts for each day of the week
• Asking questions to spark conversations
• Answering questions yourself or calling on others to share their tips
• Enforcing community rules and guidelines to ensure the safety of your members

And most importantly, it’s your responsibility to make sure you give more than you ask . Your students will quickly see through you if your community is nothing more than a marketing tool. So whatever you do, put people first . 

“For me, a membership is more effective than a one-off course because every single month I can check in with my students and watch them grow. Business has ups and downs and it’s never going to be perfect. I want to be there for all of it, and that’s what I love about the membership framework.” – AMANDA SCHONBERG, THINKIFIC COURSE CREATOR AND MEMBERSHIP SITE OWNER

Related: 13 Membership Site Examples That Will Inspire You

As well as improving the online course experience for your learners, an engaged, committed community can become the perfect space for generating new ideas, testing future products, and gathering valuable feedback to help you keep improving your offering and create the best possible experience for your customers.

Learn how to create an online course and start making money from your expertise today

The process of creating an online course can be hugely rewarding – especially if you’re able to create a resource that is genuinely helpful, valuable, and even life changing for your target audience.

If you have expertise and experience that you want to share with the world, now is the time to start. These 10 steps cover what to expect from the journey of creating, marketing, and selling online courses – all that’s left to do is for you to take the plunge. 

And if you need more inspiration, check out our Creator Stories from people who started where you are today.

“It’s never been easier to build your own course with all of the amazing tools that are offered nowadays to content creators… If I could do it in my living room on my laptop and make $1.3M in sales, you can do it too.” – LOLA MELANI, THINKIFIC COURSE CREATOR

Launch your online learning product for free 

Use Thinkific to create, market, and sell online courses, lead magnets, communities, and memberships — all from a single platform.

This blog was originally published in September 2021, it’s since been updated in May 2024 to include new information. 

Elizabeth Harris is a content marketer and copywriter with a passion for helping businesses get the most out of their content, helping to educate, inspire, and engage audiences.

• How to Plan an Online Course (Templates & Tips)
• How to Price Your Online Course (Complete Guide to Course Pricing)
• How To Create An Effective Course Outline (+Template)
• 7 Instructional Design Storyboard Templates For Online Course Creators
• 8 Steps to Building an Online Course Business (+ Business Plan Template)

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The Online Writing Lab at Purdue University houses writing resources and instructional material, and we provide these as a free service of the Writing Lab at Purdue. Students, members of the community, and users worldwide will find information to assist with many writing projects. Teachers and trainers may use this material for in-class and out-of-class instruction.

The Purdue On-Campus Writing Lab and Purdue Online Writing Lab assist clients in their development as writers—no matter what their skill level—with on-campus consultations, online participation, and community engagement. The Purdue Writing Lab serves the Purdue, West Lafayette, campus and coordinates with local literacy initiatives. The Purdue OWL offers global support through online reference materials and services.

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Public Speaking Presentation; How To Deliver An Effective One

Have you ever been tasked to deliver a public speaking presentation in a meeting, or a conference?

When Jane was asked to present an oral presentation during their company’s annual meeting, she was hesitant.

Speaking in public had never been her strength because she feared being judged.  The thought of standing in front of a huge audience filled her with dread.

“How will I deliver a presentation in a way that will engage the audience yet I have been struggling with nervousness?” She wondered.

I know you can relate to Jane’s story because many people struggle to speak in front of an audience due to public speaking anxiety.

Here are 4 strategies to deliver an effective public speaking presentation;

1. Start With A Strong Opening

Grabbing the attention of the audience from the start is one of the ways to deliver an effective speech presentation because it sets the tone for the rest of the presentation.

Hook your audience with a thought-provoking question, humor, a statistic, or an interesting anecdote as this will make them want to hear more.

2. Structure Your Content In A Logical Flow

Understand your audience’s needs and organize your presentation logically and in a way that resonates with them.

Organizing your content in a manner that flows makes it easy for the audience to follow, comprehend, and remember the key points.

3. Master Your Content

Preparation is essential if you want to deliver a great public address because it helps you to speak with authority and confidence.

Know your material in and out by researching your topic, organizing your thoughts, and practicing for you to transition between topics well, and respond to the questions.

4. Foster A Sense Of Connection With Your Audience

Speak with the audience in a conversational tone to keep them engaged and make them feel you understand their needs.

This builds trust and the audience will be more receptive to your message because your public speaking presentation connects with them on an emotional level.

Effectively speaking in public is a skill that you can develop with practice and by implementing the above tips, you will shine when presenting to diverse audience.

If you have been struggling to present in front of the audience, master the art of public speaking by booking your slot for our upcoming public speaking course in Kenya.

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• Published: 31 May 2024

Freely available, online videos to support neurological physiotherapists and students in task-specific training skill acquisition: a scoping review

• Nicola C.M. Towersey 1 ,
• Kelvin Sasse 1 ,
• Verna Stavric 1 ,
• Gemma Alder 1 &
• Nicola L. Saywell 1  

BMC Medical Education volume  24 , Article number:  603 ( 2024 ) Cite this article

121 Accesses

Metrics details

Videos to support learning of clinical skills are effective; however, little is known about the scope and educational quality of the content of freely available online videos demonstrating task-specific training (TST). This review aimed to determine the extent, characteristics of freely available online videos, and whether the content is suitable to guide skill acquisition of task-specific training for neurological physiotherapists and students.

A scoping review was conducted. Google video and YouTube were searched in December 2022. Videos that met our eligibility criteria and were explicitly designed for (TST) skill acquisition were included in the report.

Ten videos met the inclusion criteria and were difficult to find amongst the range of videos available. Most were presented by physiotherapists or occupational therapists, originated from the USA, featured stroke as the condition of the person being treated, and involved a range of interventions (upper limb, constraint induced movement therapy, balance, bicycling). Most videos were created by universities or private practices and only two used people with a neurological condition as the participant. When the content of videos and their presentation (instruction and/or demonstration), was assessed against each key component of TST (practice structure, specificity, repetition, modification, progression, feedback), five of the videos were rated very suitable and five moderately suitable to guide skill acquisition. Most videos failed to demonstrate and provide instruction on each key component of TST and were missing at least one component, with feedback most frequently omitted.

Conclusions

There are many freely available online videos which could be described as demonstrating TST; very few are suitable to guide skill acquisition. The development of a standardised and validated assessment tool, that is easy to use and assesses the content of TST videos is required to support learners to critically evaluate the educational quality of video content. Guidelines based on sound teaching theory and practice are required to assist creators of online videos to provide suitable resources that meet the learning needs of neurological physiotherapists and students.

Peer Review reports

Task-specific training (TST) is a common rehabilitation strategy used and taught by a wide range of allied health professionals including physiotherapists, occupational therapists, speech language therapists and academic institutions. It involves goal directed practice, repetition, progressive challenge, and positive reinforcement to optimise motor learning [ 1 ]. TST has been shown to be effective at inducing cortical reorganization, decreasing disability and improving functional outcomes for people with neurological conditions such as stroke, Parkinson’s disease, spinal cord injury and cerebral palsy [ 2 , 3 , 4 , 5 , 6 , 7 , 8 ]. TST is referred to in the literature by a range of terms, including ‘repetitive functional task practice’, ‘repetitive task practice’ [ 3 ], ‘task-orientated therapy’ [ 1 ] and ‘task-related training’ [ 9 ]. For this review, it will be referred to as task-specific training (TST).

The widespread use of the internet has extended traditional education by enabling users to search for, watch, and share a large variety of freely available online videos to supplement their learning. The use of online videos has grown in popularity over the past decade with ease of access and low cost making them one of the most frequently used self-learning resources for health professionals and students [ 10 , 11 , 12 ]. Videos have been shown to significantly improve learning outcomes [ 13 ], however, mechanisms for controlling the content within online videos are limited. The results of internet searches are determined by an algorithm using likes, views, and popularity rather than an assessment of whether the content is suitable to guide skill acquisition [ 14 , 15 ] and previous studies have found online videos often omit key learning points and are of variable educational quality [ 14 , 16 , 17 , 18 ].

Freely available online videos may be useful to guide skill acquisition and reinforce learning for neurological physiotherapists and students. However, there is a need to evaluate the quality of the content of these videos to ensure that they are based on best practice. To our knowledge, there has been no research exploring the extent, characteristics, and educational quality of freely available online videos for the skill acquisition of TST. In this scoping review, our aim was to determine the extent, characteristics, and whether the content of freely available online videos is suitable to guide skill acquisition of TST.

A scoping review was conducted and carried out according to the Preferred Reporting Items for Systematic Review and meta-analysis for scoping reviews (PRISMA- ScR), adapting the five stages suggested by Arksey and O’Malley and the Joanna Briggs Institute (JBI) for evidence synthesis [ 21 , 22 , 23 ]. An a priori protocol was developed to guide this review prior to undertaking it.

Identifying relevant videos

A detailed search plan outlining the search terms, sources, eligibility criteria, and delimiters was established based on suggestions by Godin et al. [ 24 ], and in consultation with a senior librarian. The JBI; Population, Concept and Context (PCC) elements were used to formulate a combination of search terms to maintain transparency, ensure organised search methods, and reduce the risk of bias [ 23 ]. The population included neurological physiotherapy, the condition of interest or intended audience, were left open. The concept was the demonstration and instruction of TST that a novice could use for skill acquisition. The context included rehabilitation. Refer to Table  1 for the initial search terms.

The inclusion criteria included videos with the stated purpose to teach TST and included an element of physical skill demonstration and instruction. Videos had to be freely available online via a device with internet capabilities, in English, without subscription requirements to access, and within the scope of neurological physiotherapy practice [ 25 ]. There were no restrictions on the rehabilitation setting, date of upload, duration of video, or country of origin (Table  2 ).

A pilot search was carried out as suggested by the JBI guidelines [ 23 ] and following discussion between authors; search terms and the eligibility criteria were refined to reduce ambiguity regarding the definition of TST, and the level of instruction required for the video. For this review, TST included practice of meaningful tasks. Tasks were considered part-task if they were linked to a whole-task reconstruction; virtual reality involving the upper limb was considered part-task as it lacked the manipulation of physical objects and were included. Instructions needed to be provided during TST with sufficient detail to allow a novice to apply it. These could have been in the form of subtitles, voice-over, or directly to the camera.

Google video search engine and YouTube were searched due to their high use, free access and relevancy ordered results [ 26 ]. YouTube has 2,562 million active users, while Google is the dominant global search engine, with an 84.08% worldwide market share [ 26 , 27 ]. Internet Protocol (IP) addresses and being logged into Google accounts have been found to contribute 11.7% to variation in results [ 19 ]. Therefore, searches were performed with personalised search off, in Google Chrome incognito browser, with relevancy sorting on, to improve the consistency of the search results. To reduce the effect of algorithmic searching, all preliminary searches were conducted on the Firefox search engine, with official searches performed in Google incognito, from the same IP address, on a single day in Auckland, New Zealand.

The searches were conducted from Auckland, New Zealand (NZ), on the 16th of December 2022 by KS. The complete search strategy used in Google video search engine and YouTube is in Appendix 1 . Ten searches were conducted on each search engine with the first 10 pages of each search (representing 100 results) screened for relevance. This number was chosen to capture a wide range of the most relevant results, while still being feasible to screen [ 24 ]. Potentially relevant videos were bookmarked in a folder named after the search engine and in a subfolder with the search terms used [ 24 ]. If a video was embedded within a website, it was followed to its source and then bookmarked, to reduce duplicates.

Finally, a series of YouTube channels were hand searched to identify missed videos. Consistency was maintained by the same reviewer (KS), using the same IP address, applying the same method as the primary searches, on a single day (22nd December 2022).

Video selection

Videos were selected using the following process. Duplicates were removed and KS screened all the videos against the eligibility criteria. A second reviewer (NT) independently cross-checked 20% of videos, to check for consistency and appropriate application of the selection criteria. Any discrepancies were referred to NLS to be resolved by consensus.

Data charting

Data charting was used to synthesise and interpret the data [ 21 ]. KS and NT independently viewed the selected videos and summarised the data in a Microsoft (MS) Excel spreadsheet, based on the JBI guidelines [ 22 , 23 ]. The data extracted for this review were the video title, upload date, duration, number of views, likes/ dislikes, the presenter(s), the participant(s), source, country of origin, intervention, the key components of TST (practice structure, specificity, repetition, modification, progression, feedback) and how they were presented (instruction and/or demonstration).

Summarising and reporting results

To address the extent and characteristics of the selected videos, we identified trends using data analysing tools and pivot tables in MS Excel and presented the data descriptively.

Scoring of videos

The suitability of videos to guide skill acquisition was assessed using a pragmatic scoring system developed for this scoping review. Although previous studies have developed scoring systems to evaluate online material [ 28 , 29 ], none were appropriate for the purpose of this study. The scoring system was developed after reviewing pertinent literature [ 30 , 31 ] and seeking expert opinion. It evaluated video content against the agreed key components of TST for motor learning (practice structure, specificity, repetition, modification, progression, feedback) and whether demonstration and instruction were provided on each component. Videos were scored from 0 to 2 for each of the six TST components for a total possible score of 12. Components scored 2 if both demonstration and instruction were provided, 1 if they provided either one, or 0 for a missing component. Those videos scoring 0–4 were considered unsuitable, 5–8 moderately suitable and 9–12 very suitable to guide skill acquisition. Data analysis was conducted by KS, and NT and NSW, physiotherapists with extensive clinical and teaching experience in neurological physiotherapy.

Identification and selection of material

Google Video and YouTube searches resulted in 2,000 videos. After initial screening of titles and thumbnails, 179 were bookmarked as potentially relevant. Hand-searching YouTube channels identified an additional 12 videos, resulting in 191 videos being manually inputted into a MS Excel spreadsheet.

All 191 videos were screened against the eligibility criteria by KS, with NT cross-checking 20% between January 11th, 2023, and January 13th, 2023. The agreement between reviewers was high (95%), exceeding the PRISMA-ScR guidelines requirements of 70–80% agreement [ 22 ]. A third reviewer (NLS) adjudicated any discrepancies (7%) with reference to the definition of TST and the inclusion criteria. Of the181 rejected videos, seven were duplicates, four were unavailable in English, 74 did not meet our definition for TST, 47 did not explicitly state that the purpose of the video was to teach TST, six had no skills demonstration in the video and 43 did not have sufficient instruction to allow a novice to repeat. Only ten videos fulfilled the eligibility criteria (0.4% of videos identified, 5% of videos bookmarked) and were included in the review, as represented in Fig.  1 .

PRISMA flow diagram

Description of included videos

Videos had been uploaded to the platform a median of 30 months prior to our search date (range: 7–79 months). The median length of videos was 5.32 min (range: 3–20 min), with a median of 1386.5 views (range: 181–21950). The median number of likes for a video was 11.5 (range: 2–581), and the number of dislikes for all videos was 0. Occupational therapists were presenters in five of the videos, physiotherapists in two and the professional status of the presenter was unidentified in three videos. The focus of most videos was stroke rehabilitation (9) with cerebral palsy rehabilitation presented in one. Only two of the videos included people with the selected condition as participants. Seven videos were uploaded by universities, two by clinicians in a private practice and one by an unidentified contributor. Most videos were created in the United States of America (USA) with one each from Australia and India. A range of interventions were presented including upper limb training (7), bicycle training (1), constraint induced movement therapy (1), and balance training (1). A summary of the characteristics of the included videos is provided in Table  3 .

Only 10 videos explicitly stated that the purpose of the video was to teach TST and therefore had their content assessed for its suitability to guide skill acquisition. The videos were assessed in relation to the key components of TST (practice structure, specificity, repetition, modification, progression, feedback) and how they were presented (with instruction and/or demonstration). All videos included demonstration and instruction about manipulating practice structure to promote motor learning. Specificity was demonstrated in all videos using physical objects relevant to the task, while only three videos provided instruction in addition to demonstration. Nine of the videos provided demonstration and instruction on the use of repetition, with one video providing instruction only. Five videos provided demonstration and instruction on how to modify the activity, three provided instructions only and two failed to provide modification. Seven videos provided demonstration and instruction on progressions, with two videos providing instruction only, and one failing to demonstrate or provide instruction on any form of progression. None of the videos demonstrated the provision of feedback to promote motor learning and only one video provided instruction on how to provide feedback. The scores for videos ranged from 6 to 9/12 with five videos being considered moderately suitable and five very suitable to guide skill acquisition. Only one video included all the key components of TST and none of the videos provided demonstration and instruction on each component. A breakdown of the TST components and suitability scores is detailed in Table  4 .

This review was the first, to our knowledge, to examine the extent, characteristics, and suitability of freely available online videos that guide skill acquisition of TST for neurological physiotherapists and students. Despite a wide and comprehensive search strategy, only ten videos met the eligibility criteria. This suggests that despite over 2000 videos being available, there is a lack of suitable material to address the skill acquisition of TST for neurological physiotherapists and students.

This review highlights a fundamental problem when searching for educational videos online. Namely, it is difficult to find the few suitable videos amongst the array of videos of variable educational quality. It is unlikely that everyday internet users would be prepared to screen so many videos to find those ones related to TST which provide adequate information for training skill acquisition. Several authors have suggested mechanisms to improve the identification of educational videos. The use of a domain based ranking system, that ranks videos from trusted sources (universities or health organisations) higher up in the search results may make identification easier [ 32 ]. The use of inbuilt educational filters, with a strict criterion for labelling content as educational, might also improve identification [ 32 , 33 ]. In addition, organisations with an interest in educating physiotherapists could identify and disseminate existing online videos that are suitable to guide skill acquisition.

During our review of the characteristics of videos, we noticed that physiotherapists and occupational therapists created the majority of TST videos using a range of interventions, mainly featuring the upper limb, and the condition of stroke. None of the videos demonstrated the use of TST during walking, which would be particularly useful for neurological physiotherapists and students, as this is often their focus in rehabilitation. People with a neurological condition used as participants were found in only two of the videos. One of the strengths of video is that it can depict authentic, real-world experiences of people with neurological conditions during rehabilitation sessions. The lack of involvement of people who have real impairments means subtleties in using TST skills for people with a neurological condition will be overlooked. Time constraints and ethical considerations may have been factors in the reduced involvement of people with neurological conditions, however, overcoming these issues to include people with real impairments would enhance the learning experience.

The suitability of videos to guide skill acquisition was assessed in relation to the key components of TST and how they were presented (with demonstration and/ or instructions) and were found to be variable. None of the videos provided demonstration and instruction for each component of TST, and only one video included all the key components. The use of instruction and demonstration has been found to optimise skill acquisition [ 34 , 35 ], therefore, its omission would impact users’ understanding of the components and their ability to perform TST effectively. Feedback was omitted in all but one video, which was concerning as feedback is essential for motor learning and an integral component of TST [ 36 , 37 ]. These results support the findings of previous studies, which found videos created for health professions to be of low educational quality and missing key information. Videos on surface anatomy omitted key aspects related to upper and lower limb anatomy, such as vessels, nerves, cubital fossa, wrists, and hands [ 28 ]. Videos by physiotherapists on shoulder joint mobilisation techniques failed to describe or illustrate vital aspects of techniques such as patient and therapist position, force of application and dosage [ 17 ]. Online videos have also frequently been found to contain inaccurate, contradictory, or misleading information [ 28 , 32 , 38 , 39 ] with no reference to sources or evidence; this is in part due to the lack of peer review processes to monitor quality [ 38 ]. This highlights, that users need to critically evaluate the content of videos, and that improvements need to be made before they can be recommended as a valuable learning resource.

It has been suggested that the quality of video content for education can be filtered by evaluating variables such as the uploading source, video duration or the subjective estimation by viewers, expressed as likes/dislikes. The uploading source in particular has been found to be valuable for discriminating and predicting the quality of video content. Those uploaded by professionals, professional associations, and credible health care organisations are often of higher quality and are more suitable for education than those uploaded by individuals [ 38 , 40 , 41 , 42 , 43 ]. In contrast, video duration and the likes/dislikes ratio were found to be unreliable as a predictor of quality [ 14 , 40 , 42 , 43 ]. These results are consistent with the findings from our study which found that the videos sourced from educational institutions or private clinics were more suitable to guide skill acquisition. Neurological physiotherapists and students should consider the source of online videos to assist them to assess the educational quality of video resources.

This review highlights the importance of evaluating the content within freely available online videos. There are several tools available for assessing the quality, flow, and user friendliness of websites [ 44 ], evaluating health information on the internet, and the credibility of websites [ 45 ]. Although these tools are somewhat useful, they do not assess the content of the video in sufficient detail to help users determine if they are a suitable learning resource to guide skill acquisition. The development of content specific quality tools is required to assist learners to critically evaluate the quality of video content. In addition, guidelines based on sound teaching theory and practice are required to assist creators of online videos to create high quality resources that meet the needs of neurological physiotherapists and students.

This study was the first, to our knowledge, to examine the extent, characteristics of freely available online videos, and whether the content is suitable to guide skill acquisition of TST for neurological physiotherapists and students. Previous studies [ 38 , 39 ] have evaluated the quality of online videos using various gross assessment tools [ 44 , 45 , 46 ]. However, these tools do not evaluate the video content; our study assessed whether the content of freely available online TST videos is suitable to guide skill acquisition. This review has identified difficulties neurological physiotherapists and students face in sourcing relevant videos of good educational quality without subscriptions to specialised domains. Attempts were made throughout the searches to reduce the impacts of search engine personalisation; and consistent reporting of the search strategy and methods, maintained rigour and transparency.

Limitations

The criteria used to evaluate the suitability of the video content for skill acquisition was developed by the authors, was subjective, and may have been affected by observer bias. To reduce the risk of bias, two authors (KS, NT) assessed each video independently. The use of American spelling was used as it resulted in the most search results however, it may have influenced the identification of videos and resulted in the higher prevalence of videos from the USA. Forty-seven videos were excluded as they did not fit our inclusion criteria of explicitly stating that the purpose was the teach. It is acknowledged that some of these videos may have been videos teaching TST.

There are very few suitable online videos that are freely available and specifically designed to support neurological physiotherapists and students in the skill acquisition of TST. The development of a standardised and validated assessment tool, that is easy to use and assesses the content of TST videos is required to support learners to critically evaluate the educational quality of video content. Guidelines based on sound teaching theory and practice are required to assist creators of online videos to provide suitable resources that meet the needs of neurological physiotherapists and students.

Data availability

The datasets used and/or analysed during the current study are available from the corresponding author on reasonable request.

Abbreviations

• Task-specific training

United States of America

Constraint Induced Movement Therapy

Joanna Briggs Institute

New Zealand

Internet protocol

Population, Concept, Context

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Acknowledgements

Melanie Grant (Senior librarian) contributed to the design of the search strategy.

Kelvin Sasse was funded as part of a student summer scholarship funded by the School of Clinical Sciences, Physiotherapy Department, Auckland University of Technology. Auckland, New Zealand.

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NT, NLS, GA and VS conceived and designed the study and contributed to manuscript preparation. KS collected, collated, analysed the data, and contributed to the writing of the manuscript. NT, NLS, GA and VS also contributed to data collection and analysis. All authors read and approved the final manuscript.

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Towersey, N., Sasse, K., Stavric, V. et al. Freely available, online videos to support neurological physiotherapists and students in task-specific training skill acquisition: a scoping review. BMC Med Educ 24 , 603 (2024). https://doi.org/10.1186/s12909-024-05545-5

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