sales introduction letter sample

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Write an impressive sales introduction email: With 12 templates

Key takeaways.

• Sending a sales introduction email is a way to begin an interaction with new or potential customers.
• An impressive introduction email helps create a distinct impression and lets you build a long-lasting relationship with prospects.
• A customizable sales email template lets you reach more people efficiently while keeping messages personal, improving response rates and sales.
• Smart email automation platforms like Salesmate CRM let you boost your outreach game and drive more business.

Story of Alex, an exhausted sales rep…    

He used to send endless emails daily following a standard email template. 

After some research, he realized that his emails were too generic and started making them more personal, talking about what his customers needed.  

As a result, Alex turned his generic introduction emails for sales into compelling texts and received a 30% hike in email reply rates.  

If you are Alex and get fewer open rates on sales emails, our blog will help turn things around in your favor.  

It covers how to write sales introduction emails that get responses with the 12 best customizable templates.   

So, let’s dive deep into the sales intro email and boost your sales team. 

What is a sales introduction email?  

A sales introduction email is the first email you send to a potential customer to introduce yourself, your company, or your product/service.   

It’s your initial attempt to connect with someone who may be interested in what you offer. 

A sales introductory email aims to grab the recipient’s attention, provide value, and encourage them to respond or take a specific action, like scheduling a  discovery meeting . 

A well-crafted sales introduction email is personalized, concise, and clearly states how the recipient can benefit from engaging with you or your business.

Let’s discover how to write an introduction email for sales next.

How to write a sales introduction email – 9 Quick tips   

If you want to write a sales intro email that gets opened, implement these proven tips: 

1) Crafting a compelling subject line  

A study shows that  47% of email recipients  open emails based on their subject lines. So, a sales introduction email subject line is the key to persuading recipients to open your emails. 

Hence, when writing a sales introduction email, a catchy subject line should be a priority. 

Personalizing the subject line will help you gain higher open rates, as prospects will feel special with personalized emails.  

Also, avoid giving away too much in the subject line of the sales email, as it will be too overwhelming for the prospects.  

Explore more : 60+ Best email subject lines to level up your campaigns  

2) Personalizing your greeting  

To craft the best sales intro email, you must add personalization, which boosts engagement and increases the chances of getting a response.

For instance, instead of writing simply ‘hello’ or ‘greetings,’ add the recipient’s name.

You can also consider including a reference to their recent work, interests, or needs to make the opening line of your email feel more personal and engaging.  

3) Make your email introductory line about the recipient  

Make your first line of the introductory sales email relevant to the recipient by mentioning something specific to them. 

It can be a recent company milestone, an industry challenge, or an interest they have shared.  

Here are some ideas on how the first line for the best introduction sales email: 

• “Saw your latest product launch, here’s how we can boost its market reach.”  
• “I noticed you’re expanding your online presence, and I have some great ideas that might help.”   

These approaches reflect that you’ve researched and care about their needs, making them more likely to engage. 

4) Write an impressive introduction about you  

It is better to start with a quick line about what your company does best.  

Then, mention a problem your customers often face and how you solve it. This will make your email interesting immediately.  

For example, “I’m Jack, a tech consultant. I help businesses work faster by creating apps. If slow tasks are slowing you down, let’s chat about fixing that with an app.”   

This way, you quickly introduce yourself, highlight a common issue, and offer your solution, making your message clear and engaging.  

5) Convey your purpose of emailing clearly  

There are many reasons to send intro sales emails, such as introducing a new product, inviting them to an event, offering a solution, or starting a partnership. So, ensure your email conveys the purpose clearly.

For instance, if you want to set up a sales call, you can write: 

“I saw your work with Amazon and IBM on app improvements. I have ideas that could help with your next project. Can we schedule a call to discuss this?” 

So, be upfront about what you want in your sales introduction email to ensure that it tells the recipient exactly why you’re writing to them.

6) Focus on the recipient over you  

In a good sales introduction email, the priority is given to the recipient’s needs and interests rather than your own, ensuring the message centers around providing value to the customer.

Show you understand their challenges and goals by mentioning specific details, like  “I noticed your company is expanding into new markets but might be facing challenges with logistics.”   

This  need-based approach  shows you’re genuinely interested in helping them, not just making a sale.  

7) Offer value to your recipient  

In your sales email, offer something valuable upfront, like a free resource, expert advice, or a product trial that addresses their specific challenges.  

For instance,  “Seeing that your industry often faces X challenge, here’s a free guide we’ve put together to help you navigate it.”   

This is a proven strategy for building trust. By showing that you’re here to help, not just sell, you make the recipient more likely to respond positively. 

Related read :  How does a value-based selling approach drive success?     

8) Add clear CTAs  

The CTA is critical in an introductory sales email to prospective clients; it informs readers of the action they need to take.

For example, if you want to give a demo about your app, direct your recipients to it through a call to action, such as requesting a demo.

9) Sign off with gratitude 

End your email with a professional signature and a brief thank you, like  

“Thank you for your time. Looking forward to connecting.”   

This gesture shows respect and gratitude without adding extra fluff, making a positive final impression. 

Next, our blog covers the most amazing sales introduction email examples ,  which you can use as inspiration for your next outreach. 

Sales email introduction examples for inspiration  

Each sales introduction email example is unique, showing how to customize your message to fit your audience’s needs and interests for a better connection. 

How to introduce yourself in sales email?  

What’s so impressive  .

This sales introduction email sample leverages mutual contact for building rapport communicates the intent clearly, and adopts a professional yet friendly tone.

It invites a conversation rather than pushing for a hard sell, encouraging a potential relationship.

B2B sales introduction email example  

The email creates a sense of exclusivity by mentioning that the offer is for a select group of professionals who like data-driven work. It also includes a clear call to action by proposing a specific time for a call.

B2C sales introduction email example  

This email sample for sales introduction has an appealing design. It talks about Lisa Nichols, a respected speaker, adding trust and sparking excitement to her speech.

It hints at an emotional journey, sharing how the community reacted to make the reader connect. 

Never break your follow-up email chains – Try automation!

Build customized email sequences and drive business while you sit back & relax!

Let’s explore templates for the best introduction email for sales.

12 Best sales introduction email templates  

Discover these top 12 sales introduction email templates that can help increase your engagement and start valuable conversations with potential clients.

1) C old sales email introduction template

Why this template works  .

This is one of the best sales introduction template emails because it is personalized and takes a few minutes to appreciate the customer’s work. Additionally, it has an interesting subject line.

It maintains a professional yet warm tone that gives a positive first impression and encourages collaboration with a clear CTA to act upon.

2) Sales introduction email to someone in a common connection  

This sales introduction email template works because it starts with a personalized compliment, establishes a positive impact, and shows genuine interest in the recipient’s work.

The invitation for a chat is casual and low-pressure, which can make the recipient more willing to respond.

3) Introduction email to someone you met in person  

This b2b sales introduction email template recalls a shared positive experience, clearly expressing interest in deepening collaboration based on mutual interests. Besides, it proposes a specific next step with a CTA, making it easy for the recipient to engage. 

4) Sales introduction email based on specific triggers  

An event-triggered introductory sales email is sent automatically from your email automation software when someone does something specific, like visit your site, fill out a form, or click a link.

Even though it’s automated, making it feel personal to each recipient is important.

This intro sales email template directly addresses the download source, whether a newsletter or template, that makes the conversation relevant.

It highlights your solution to build credibility and proposes a clear next step, making it easy for the recipient to engage more!

5) Personalized offer sales introductory email  

  why this template works  .

It is an effective sales intro email template that captures attention with a personalized and direct approach. The email emphasizes an exclusive offer demonstrating an understanding of the recipient’s needs. Also, invites engagement through a clear CTA.  

6) Sales introduction email sharing industry insights

This introductory sales email template focuses on providing value upfront by sharing relevant trends and insights, which positions the sender as a knowledgeable and helpful resource.  

It introduces the company’s offerings and suggests a collaboration tailored to the recipient’s needs, inviting further discussion.  

7)  Introduction sales email hitting the pain point  

This template directly addresses the recipient’s primary concern, positioning the sender as offering a valuable and relevant solution.

It’s concise yet informative, highlighting the sender’s expertise and past successes without overwhelming details.      

8) Business event invitation introduction email

This template makes the invitation personal and engaging, highlighting the event’s purpose, benefits, and logistical details. The direct RSVP link and an invitation to bring colleagues simplify the response process and broaden the event’s reach.

9) Sales introduction email template for a service industry  

This template smartly addresses the recipient’s achievements and challenges, offering your service as a tailored solution.

It positions your service as a crucial tool for their success, encouraging the prospect to respond.   

10) Congratulatory sales email   

It starts with a personalized congratulations for a recent achievement, making the recipient feel valued and recognized.

Besides, this smoothly transitions into a collaboration, linking their success with how your services can support their goals.   

11) Sales pitch email template of a new product introduction

Why this template works    .

This is a template for a sales introduction email to a client.

It works well because it’s short, gets to the point fast, highlights what’s special about the product, and makes it easy for the reader to take the next step. This approach grabs attention and encourages a response.

12) Sales introduction email with a social proof  

The template establishes credibility by mentioning past collaborations with industry leaders, establishing trust. It highlights the company’s commitment to exceptional results, appealing to the recipient’s desire for quality and reliability.  

Must check: 27 Best sales email templates  

How to introduce yourself for business – The best way of introduction   

The best way to introduce yourself for business is to be clear, concise, and relevant to the context in which you’re making the introduction.

Here are the four best templates for you to check on introducing yourself:

1) Introducing yourself to a gatekeeper  

Be clear about your purpose when introducing yourself to a gatekeeper, such as an assistant or receptionist.

This template is great because it acknowledges the gatekeeper’s important role and respectfully seeks their assistance, which can lead to a more favorable response.

2) Introducing yourself to a C-level executive  

The sales introductory template quickly introduces yourself and why you’re reaching out, and respects the executive’s time by suggesting a brief discussion.

It hints at how your company can specifically benefit theirs, prompting curiosity and potential interest without overloading with details.

3) How to introduce yourself for networking 

This template creates an immediate connection by acknowledging the recipient’s work and suggesting collaboration based on shared interest.

4) New sales rep introduction email to customer

Why this template works.

This template introduces the new sales rep in a friendly and professional manner, providing a smooth transition for the client. It encourages a two-way conversation, laying the groundwork for a productive relationship.

Next, we will learn some best tactics to craft the best introduction emails for sales.

6 Best practices for using sales introduction email templates  

If you want to boost engagement and response rates, it’s crucial to know how to customize your email template for sales introduction to the recipient’s specific interests. 

Here are some best practices you can adopt: 

1. Research your prospects for personalized cold emails in sales

66% of customers  want brands to know what they like and need. By researching their needs, you can send hyper-personalized sales introduction emails that get responses. 

You can use LinkedIn or other relevant social platforms to gather insights about prospects’ career achievements and interests.

Also, use tools like Crunchbase for funding information or industry common challenges. engaging. Such research allows you to craft messages that resonate on a personal level.

2. Batch customize your sales cold emails  

Batch customization refers to segmenting your prospects based on specific common characteristics or needs and customizing emails for each segment.

Segment your email list using criteria like industry, job title, or previous interactions with your content. Use  email campaign software  to create template variations for each segment.

Customize the opening line and value proposition for each segment, ensuring the message feels personalized.

3. Professional tone & formatting     

Maintaining a professional tone and clean, accessible formatting is essential for making a good impression. 

Your emails should be concise, free of jargon (unless industry-specific and relevant), and easy to read.

To this end, use bullet points or short paragraphs to break up text, bold or italicize key points for emphasis, and ensure your email is mobile-friendly.

Want to know? How to write sales emails that get responses –  Here are the 7 Winning rules .

4. Highlight the value proposition  

Identify the unique benefits of your product or service that directly address the prospect’s pain points. Use data and success stories(like a related case study) to support your claims.

Tailor this section of your sales introduction by linking the benefits to the specific challenges or goals of the prospects’ company to highlight a clear understanding of their needs.

5. Give follow-up plan  

Include a clear call to action (CTA) and a follow-up plan in your email.

This could be a request for a meeting, a call, or a response to discuss further. Tell them when and how you will fold out if you don’t hear back.

6. Test your sales intro emails  

Use A/B testing for various email elements, such as subject lines, email length, and calls to action. Test one element of your introductory sales emails at a time to measure its impact accurately. 

Most  email marketing platforms  offer tools for A/B testing and analytics. 

Analyze open rates, CTRs (Click-Through Rates), and response rates to determine what works best for your audience, and refine your approach based on data.    

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A sales introduction email is a professional way to communicate with your customers. Crafting your intro emails for sales requires careful thought – choosing the right words can make a significant difference.

Moreover, prompt follow-up emails are crucial in the sales process for better engagement and show your potential customers that you value their time and business.

Further, introducing Sales CRM and automation platforms into your strategy boosts results.

Business developers, marketers, entrepreneurs, sales reps, and customer success managers will write introductory sales emails to introduce offerings and initiate business relationships.   

A good sales intro email builds a mutual connection with a stranger by using the space to introduce yourself and your business values. You can quickly ensure expansion by telling a unique way to readers. 

Here are the best tips that you should make sure of while writing an introductory email sales:  

• Crafting compelling subject lines   
• Personalizing your greeting   
• Make your email introductory about the recipient   
• Write an impressive introduction about you   
• Convey your purpose of emailing clearly     
• Offer value to your recipient    
• Add clear CTAs   
• Add an email signature with gratitude 

To stand out in your introduction sales email to a client, personalize it, deliver value by explaining how you can solve the prospect’s problems, and add social proof for credibility.

Mehul Shah, a digital marketer with an uncommon funny bone and a knack for perfection. Mehul has been writing about how Salesmate CRM helps small and medium business, for a long time now! He is a digital marketer and a geek in the Inbound marketing, who likes to spend most of his time researching ways technology is influencing your daily life (positively).

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Sales Introduction Emails: Best Practices, Tips, and Examples

It’s not uncommon for salespeople to struggle to get in the door with new prospects. Many people will send out hundreds — sometimes thousands — of emails with little to no response. Crafting a successful sales introduction email can be a daunting task. But with these best practices, tips, and examples for writing a compelling sales introduction email, you’ll grab your prospect’s attention and increase your chances of closing a deal.

First Things First: Research Your Prospect

The first step in crafting a successful sales introduction email is to research your prospect. Take the time to understand their needs, pain points, and goals. This will allow you to tailor your message to their specific situation, showing that you understand their unique challenges and can provide valuable solutions. For example, if you’re reaching out to a marketing director, you might want to highlight how your product or service can help them increase their ROI or streamline their workflow.

Once you’ve done your research, it’s time to craft your message. 

Crafting Your Subject Line

Your prospect is likely receiving dozens, if not hundreds, of emails per day. You need to make sure your email stands out from the crowd. A well-crafted subject line can make all the difference in whether or not your email gets opened and read. 

Here are some tips to help you create a subject line that stands out.

Check out our guide to sales email subject lines

Personalization

In order to catch the recipient’s attention and get opened, personalization is key.. Including the recipient’s name in the subject line can be a great way to personalize the email. For example, “John, introducing our new product line” is more likely to be opened than “Introducing our new product line.”

Another way to personalize the subject line is to reference something specific about the recipient or their company. For example, “Saw your recent blog post and thought you might be interested in our product” shows that you’ve done your research and are reaching out with something relevant to the recipient.

Clarity and Brevity

Your subject line should be clear and to the point. Avoid using vague or overly clever subject lines that might confuse the recipient. Instead, clearly state the purpose of your email in the subject line. For example, “Introducing our new product line” or “Quick question about your marketing strategy” are clear and concise subject lines that get to the point.

Additionally, keep your subject line short and sweet. Most email clients cut off subject lines after a certain number of characters, so make sure your subject line is brief enough to be fully displayed. Nine words or 60 characters should be the maximum length. 

Creating Urgency

Creating a sense of urgency in your subject line can be a powerful motivator for the recipient to open your email. For example: 

“Limited-time offer: 20% off our new product line” creates a sense of urgency and encourages the recipient to act quickly.

Another way to create urgency is to use time-sensitive language in your subject line. For example, “Last chance to register for our upcoming webinar” or “Have you budget for [solution] this year?” both create a sense of urgency and encourage the recipient to take action.

By following these best practices for crafting your subject line, you can increase the chances that your sales introduction email will be opened and read by the recipient.

Opening Lines

The opening line is crucial. It’s the first thing your recipient will read, and it sets the tone for the rest of the email. In this section, we’ll discuss the best practices for writing effective opening lines that will grab your recipient’s attention and encourage them to keep reading.

Building Rapport

One of the most effective ways to start a sales introduction email is by building rapport with your recipient. This can be achieved by referencing something you have in common or something you know about them. For example, you could mention a mutual connection, a recent event in their industry, or a blog post they wrote that you found interesting.

Here’s an example: 

“Hey [Recipient],

I came across your blog post on [topic] and I thought it was really insightful. I love how you shared a new perspective on [X] “

By starting off with a compliment and a common interest, you’re more likely to establish a positive rapport with your recipient and encourage them to keep reading.

Relevance to Recipient

Another effective way to start a sales introduction email is by highlighting the relevance of your product or service to your recipient. This can be achieved by referencing a pain point or a specific challenge that your recipient is facing, and then explaining how your product or service can help solve that problem.

For example: 

I noticed that your company is struggling with [problem]. Our product/service has helped other companies in your industry solve this problem, and I think it could be a great fit for your company as well.”

By highlighting the relevance of your product or service to your recipient, you’re more likely to grab their attention and encourage them to keep reading.

In summary, when writing a sales introduction email, it’s important to focus on building rapport and highlighting the relevance of your product or service to your recipient. By following these best practices, you’ll be able to write effective opening lines that will grab your recipient’s attention and encourage them to keep reading.

Highlighting the Value Proposition

In a sales introduction email, highlighting the value proposition is crucial. You want to make sure that the recipient understands the benefits of your product or service and what sets it apart from the competition.

One effective way to highlight the value proposition is to use a table or a list to clearly outline the features and benefits of your product or service. For example, you could create a table that lists the key features of your product in one column and the corresponding benefits in another column. This makes it easy for the recipient to quickly understand the value of your product.

Another way to highlight the value proposition is to use strong, persuasive language. However, be careful not to make exaggerated or false claims. You want to be persuasive, but also honest and transparent.

For example, instead of saying “our product is the best on the market,” you could say: 

“Our product has been rated as one of the top performers in its category by independent reviewers.” This statement conveys the value of your product without making an exaggerated claim.

Of course, this part of the introduction email will be difficult in a sales organization without a unique value proposition or strong product-market fit. If you’re struggling to convey the value of your product, ask other sellers in your organization how they approach it. Most sales reps are happy to share what they’ve found that works.

How do reps rate your org for product-market fit? Find out here.

Call to Action

After introducing yourself and explaining your value proposition, the next step is to include a clear call-to-action (CTA) in your sales introduction email. A CTA is a directive that tells the recipient what action to take next.

Specificity

The more specific your CTA is, the more likely the recipient is to take action. Instead of a generic “contact me if you’re interested,” provide a clear and specific next step. For example, “Click the link below to schedule a 15-minute call with me to discuss your specific needs.” This tells the recipient exactly what to do and what to expect.

Ease of Response

Make it as easy as possible for the recipient to respond to your CTA. If you’re asking them to schedule a call, provide a link to your calendar or a few specific time slots to choose from. If you’re asking them to provide information, make sure the form is easy to fill out and submit.

Remember, the goal of your CTA is to get the recipient to take action. By being specific and making it easy to respond, you increase the chances of a positive outcome.

For example, if you’re selling a software product, the CTA could be “Sign up for a free trial and see how our software can improve your workflow.” This CTA is specific and provides a clear next step, while also making it easy for the recipient to try out the product.

Another example is if you’re offering consulting services, the CTA could be “Reply with your top three business challenges and I’ll send you a free report with customized recommendations.” This CTA is specific and makes it easy for the recipient to respond by simply replying to the email.

Remember, your CTA should be tailored to your specific audience and value proposition. By following these best practices, you increase the chances of a positive response and ultimately, a successful sale.

Closing and Signature

Once you have written your sales introduction email, it’s important to end it on a professional note. The closing and signature of your email are essential components that should not be overlooked. Here are two important subsections that will help you end your email effectively.

Professional Sign-Off

Your email sign-off should be professional, yet friendly. It’s important to leave a positive impression on your potential client. Avoid using informal or overly casual language, such as “Cheers” or “Later.” Instead, opt for a more professional sign-off, such as “Best regards,” “Sincerely,” or “Thank you.”

Here are some examples of professional sign-offs that you can use:

Best regards,

• Respectfully,
• Kind regards,
• Warm regards,
• All the best,

Contact Information

Your email signature should include your full name, title, and contact information. This makes it easy for your potential client to get in touch with you. You can also include links to your LinkedIn profiles, website, or blog.

Here’s an example of a professional email signature:

John Doe Sales Representative ABC Company 123 Main Street Anytown, USA 12345 Phone: 555-555-5555 Email: [email protected] Website: http://www.abccompany.com

The closing and signature of your sales introduction email are important components that should not be overlooked. By using a professional sign-off and including your contact information, you can leave a positive impression on your potential client and make it easy for them to get in touch with you.

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How To Write a Sales Introduction Email in 2024 (+5 Templates)

• 05 Jan 2024

Table of Contents

What Is a Sales Introduction Email?

1. craft an attention-grabbing subject line, 2. engage with a personalized opening line, 3. state the purpose of your email, 4. emphasize shared connections or interests, 5. deliver value in your message, 6. include a clear call-to-action (cta), 7. have a professional email signature, 1. sales introduction email to prospects via cold email, 2. adding humor to your introduction email, 3. introductory email for someone whom you met in person, 4. sales introduction email by leveraging mutual connections, 5. trigger-based introductory email, elevate your email game with an unforgettable sales introduction.

You've probably heard of this age-old adage: "You never get a second chance to make a first impression." 

This especially rings true for cold email outreach, where you're practically reaching out to absolute strangers. 

Your prospects receive a barrage of emails from different sales representatives every day and have become quite adept at swiping left on anything that doesn't catch their interest.

And if crafting compelling emails wasn't already difficult, this just pushes the bar a lot higher. 

After all, an excellent sales introduction email can be the difference between a successful connection that takes you closer to your business goals and a missed opportunity.

In this blog, we'll walk you through the secret to creating attention-grabbing initial emails and arm you with 5 killer B2B sales introduction email templates that will catapult your response rates to new heights.

But before we spill all the juicy details, let's take a quick peek at the basics.

A sales introduction email is a short, personalized message crafted to introduce your business to potential clients . It marks the beginning of your sales outreach.

Imagine you're at a party and want to get to know someone new. What do you do? You walk up to them, introduce yourself, and start a friendly conversation. 

A sales email introduction works similarly but in the world of business. It's like a virtual handshake that initiates a connection with people who might be interested in your product. 

It helps you make a positive impression on your target audience by briefly describing your company, explaining your unique value proposition, and highlighting how your product can benefit them . 

Remember, the best sales introduction email is not about bombarding your prospect with information. It's about sparking their curiosity and encouraging them to learn more .

Besides reaching out to new prospects, there are several situations where you can use an introduction email. These include:

• Informing existing customers about a new product or feature.
• Follow-up email to new connections after a networking event.
• Introducing a new team member to an existing customer.
• Following up on a referral lead.
• Re-engaging inactive leads.
• Following up on inquiries.

No matter which of these situations you're in, you can follow the same best practices to draft a killer sales introduction email, which we shall see below.   

How To Write a Sales Introductory Email?

A winning sales introduction email is a concoction of relevant subject lines, engaging messages, compelling CTAs, and a pinch of personalized charm . Follow these 7 simple cold email tips to craft the best introduction email for sales that intrigue, engage, and ultimately win over your potential customers:

Here's a story. You pour your heart and soul into creating the ultimate introductory sales email and press send. Your prospect doesn't open it. 

That's it. The story ends. So does your chance of engaging with the prospect.

While perfecting your email body is essential, what is more important is nailing your cold email subject line .  33% of recipients  will open your email based on the subject line alone. Therefore, you must strike a balance between curiosity and clarity to encourage them to open the sales email. In other words, a subject line for a sales introduction email should give them a sneak peek of the value within the email while making them curious enough to open it.

Additionally, a touch of personalization can work like a charm. Address your recipient by name and include a hint of what's in store for them. But make sure to keep your subject lines concise at around 4 to 7 words.

Top-performing SDR,  Ashley Dees  also recommends using emojis in your subject lines . They stand out in your prospect's inbox, prompting them to open the email.

Here are some examples of attention-grabbing sales introduction email subject lines:

• Elevate your [specific process] effortlessly
• Get the solution to [pain point] with [your solution]
• Guess what? We've cracked the code to [relevant benefit]!
• A personalized solution for your [pain point]
• Introducing [your solution]: Your ticket to [desirable result]

Are you still starting your emails with "Hope you're doing well?" So is every other person and their neighbors. Your prospect might not bother reading past it.

Nailing your subject line is just half the battle won. You've nudged the prospect to open the email. But now comes the most important part: Getting them to read it all the way to the end. This means starting with a sentence that not only hooks them but also keeps them interested to continue reading.

The key to achieving this is personalization.

No, we're not asking you just to address the recipient by their name. It's pretty much a given these days. You need to go beyond that and put on your creative hats to come up with personalized emails that are both interesting and relevant.

Source : Jacob Tuwiner

If you're still confused, you can start with a compliment or a relevant reference to boost your prospect's ego . After all, some flattery never hurts. You can:

• Congratulate them on their recent achievements
• Compliment their latest blog post
• Ask for advice

Here are some examples you can use:

• I came across your recent article on [topic] and completely agree with your opinion. It's refreshing to connect with someone who shares a similar perspective.
• Your tweets about [industry challenge] caught my attention. It's evident you're dedicated to addressing this issue, and I'd love to hear your thoughts on potential solutions.
• Your recent achievement in [project] is truly impressive. It's always inspiring to connect with dedicated individuals who are actively shaping the [industry].
• Your unique perspective on [relevant topic] shines through in your LinkedIn posts. I believe your insights could contribute to an interesting conversation.
• Congratulations on your recent promotion at [company]! It's truly inspiring, and I'd love to connect to hear more about your new role and vision.

You now have your prospect's attention and curiosity. Don't leave them hanging. Let them know why you're reaching out.

Do you want to schedule a sales call? Tell them how your product can solve their pain points and be as relevant as possible. Remember to inform, not push. This makes them feel you're genuinely interested in them and are not another random sales professional blasting the same message to hundreds of contacts on a list. Plus, it tells them what to do next. 

Remember, the purpose of your email must align with the prospect's interests and pain points . Stating it clearly will set the tone for the rest of your email and guide the prospect toward understanding why your offer is relevant to them.

For example,

• I'm reaching out to see if you're open to checking out some new opportunities to [achieve a specific goal].
• I noticed you have a remote team. We've helped [Company 1] and [Company 2] manage their remote teams efficiently with [your solution]. I can help you achieve [specific goals], too.

Highlighting common ground between you and the email recipient can serve as an excellent icebreaker. This can be as simple as:

• Mentioning a mutual connection
• Highlighting a shared interest
• Referencing an event you both attended

Why is this important? Because when sending an introductory sales email, more often than not, you're reaching out to prospects who have no idea you exist. Highlighting shared connections establishes familiarity, making your email feel less like a cold pitch and more like a genuine conversation.

But what if you can't find common ground? You can still build a connection by talking about something relevant to them. A little detective work through their social media handles can help you identify their areas of interest. 

You can bring up subjects like hobbies they've expressed interest in or their recent industry insights. After all, building a connection is all about showing genuine interest and engaging on topics that resonate with them.

Here are some examples:

• I noticed from your LinkedIn profile that you strongly advocate for sustainable technologies. Your commitment to driving positive change aligns perfectly with our innovative solution designed to reduce environmental impact.
• [Mutual connection] mentioned you two recently collaborated on a project. It's always inspiring to hear about successful collaborations, and I thought it would be great to connect and explore how our expertise in [relevant area] could complement your team's efforts.

It's simple psychology. When you offer something valuable to a person, they feel obliged to return the favor . We're not talking about writing a lengthy monologue explaining the value your product brings to the table. We're talking about making your email message more valuable. You can do this by:

• Recommending a relevant blog
• Attaching a free e-book
• Suggesting a tool, etc.

The idea is to enrich your email with valuable nuggets that resonate with them . It shows you're genuinely interested in their growth and not just pushing for a sale.

You can say something like: " I was genuinely impressed by your insights on [relevant topic]. Your expertise truly shines through. As someone who's passionate about [shared interest], I thought you might find this blog/e-book/tool quite valuable. "

A clear and compelling CTA is like a road map. It guides your prospect on what you'd like them to do next.

• Do you want additional information?
• Do you want them to schedule a meeting?
• Do you want them to visit your website?

A well-crafted cold email call-to-action   simplifies their decision-making process and encourages them to take action . Make sure you position it strategically within your email. As a thumb rule, place your CTA near the end of your email after you've made your case. 

Plus, stick to only one CTA per email . Focus on the most important action you want them to take.

Finally, use soft CTAs . They gently invite the recipient to engage at their own pace and are ideal when you're reaching out to them for the first time. Soft CTAs help you initiate a conversation and build relationships without pressurizing the prospect. For example:

• What are your thoughts on [topic]?
• Are you interested to explore [solution]?
• If you're curious to explore further, check out this link.
• Take a sneak peek into [solution] and let me know your thoughts.

Source : Breakcold

If your sales introduction email was a well-prepared gourmet dish, the email signature would be the final garnish. It completes your message, elevating your email from ordinary to remarkable .

Why does it matter? Because it helps the prospect learn more about you. A  professional cold email signature  helps establish your credibility, nudging the prospect to take action . 

Here are some elements that your sales introduction email must include:

• Your full name
• Your job title and the company you represent
• Your contact info, like phone number and business email address
• A link to your LinkedIn profile
• A link to your calendar
• Your company's logo
• Legal disclaimer (if needed)

Here's an example:

5 Sales Introduction Email Templates That Get Replies

Ready to take your sales introduction emails to the next level? We've got you covered with five awesome sales email templates that are guaranteed to grab attention and elicit responses.

When reaching out to prospects via  cold email , your goal is to pique their interest and leave a lasting first impression. Cold emails are unsolicited messages sent to individuals who may not be familiar with your brand. Therefore, the key is to craft a compelling introduction email that captures their attention, addresses their pain points, and encourages them to take action.

Here's a sales email template you can use:

Who says your introductory sales emails have to be dull and boring?  Using a dash of humor  is an excellent way to break the ice and make a more human connection . It adds a touch of personality, helping you stand out amidst a sea of generic messages. Plus, it can leave a lasting impression, increasing your chances of getting a response.

Let's look at an introduction sales email template:

When reaching out to someone you've met in person, you don't need to go all formal and reintroduce yourself. Just shoot them an email that reminds them of your previous email and smoothly transitions into discussing how you can help . Plus, since you’re already familiar with the prospect, you can also use a hard CTA.

Here's a sales introduction email example:

Mentioning a mutual connection is like a golden ticket to catching your prospect's attention. It creates an immediate sense of familiarity and trust. Plus, it's way more effective than sending random cold emails to strangers. 

But make sure you include the acquaintance's name right in the subject line to instantly grab their attention. Let's look at a template .

A trigger-based sales introductory email is like sending a perfectly timed digital handshake. It is prompted by a specific event or action taken by the prospect . This could be anything from downloading a resource from your website to attending a webinar you hosted. These emails have better chances of engagement and conversion as they are relevant to the prospect and guide them further down the sales funnel.

Here's a template you can use:

All you need to master the art of sales introduction emails are clever words and the right email strategy. From witty subject lines to personalized openings, these sales email templates will help captivate your prospect's attention, ignite curiosity, and build meaningful connections.

But here's the burning question: How do you personalize your sales introduction emails at scale? That's precisely where a cold email software like Klenty steps in.

Klenty comes with advanced email personalization features like liquid templates to change the content of your emails based on when the prospect receives and opens the email. Plus, it allows you to assemble email sequences automatically , ensuring your outreach maintains the essential human touch, no matter the scale.

Curious to know more about how Klenty will help you write effective sales introduction emails that get replies? Book a demo now!

Resources You’ll Love:

• Is Cold Emailing Illegal? (Laws in the US, UK, EU, Australia, and Canada)
• How Long Should a Cold Email Be? [4 Bonus Writing Tips]
• 6 Klenty Features You Can Use to Boost Your Email Deliverability
• 120+ Best Cold Email Templates to Close More Deals in 2024

1. How Do You Write an Introduction Email for Sales?

2. how do you introduce yourself in an email professionally, 3. how do you introduce yourself as a sales rep, execute sales outreach and build more pipeline with klenty.

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How HubSpot's Sales Team Writes Sales Letters

Published: April 16, 2020

Think direct mail is an outdated sales tactic? Think again. While prospect’s email inboxes are becoming increasingly crowded ( 78% of consumers opt out of company emails due to sheer volume), their physical mailboxes get emptier. Now's the time for Sales and Marketing to work together to create direct mail prospects can’t help but respond to.

From boxed balloons to 3D puzzles, there's no shortage of creative ways to format your mailers — but the most important aspect of your letter is what you say and how you say it. Below, I'll share tips on writing eye-catching copy, hitting on the most important value props, and completing the mailer with attention-grabbing visuals.

How to Write a Sales Letter

• Pick a primary message.
• Use one CTA.
• Don't crowd the message.
• Include testimonials.
• Add attention-grabbing stats.
• Lead with strong visuals.

1. Pick your primary message.

… and make it pop. Select one pain point, feature, or benefit, and lead with that message. Bold it, underline it, let it stand alone on one side of your mailer — but make sure it’s clear, concise, and packs a value punch. Here are some examples:

• Benefit: If you’re selling corporate cleaning services, your benefit-centered primary message might be, “ So clean, you’ll never send a ‘Tidy your workspace’ email again. ”
• Pain Point: If you’re selling HR recruiting software, a pain point-centered primary message might be, “ Are you spending too much time hiring? ”
• Feature: And if you’re a car salesperson trying to attract customers to your dealership, your feature-centered message might be, “ The only five-year warranty in town. ”

In each of the primary messages above, I’ve picked one main point to share with the prospect. If they only read one thing on the mailer this should be the copy that stands out and sticks with them. Because of that, I’ve avoided being too clever — a fast way to muddle your message.

To check if your message will confuse your average prospect, ask someone outside your business to read your primary message without context. If they easily grasp what you do or what you’re trying to communicate, you’re in the clear.

It’s tempting to use broad taglines like, “ We help you get back to work, ” “ The five-star service you deserve, ” or “ The car-buying experience you want. ” Don’t do it. Keep your message focused on specific, easy-to-understand value propositions.

2. Educate.

If you're sending the mailer to prospects who aren't familiar with who you are or what you do, capitalize on the moment to educate them. Keep this explanation brief and bulleted, and limit each talking point to one sentence. For example, an educational section about our HR recruiting business might read:

• Step 1: Create a RecruitingWiz account
• Step 2: Enter your job listing
• Step 3: Review pre-qualified applicants in your inbox

You’ve explained how to navigate your online portal and highlighted ease-of-use and benefits of your service (i.e., pre-qualified candidates delivered right to your inbox).

This part of the mailer can also be used to differentiate your product/service. For example, our corporate cleaning company might say:

What sets our cleaning service apart?

• Refrigerator cleanout
• Dishwasher load/unload
• Organization on request
• Plant care and maintenance

We’ve clearly defined what makes this corporate cleaning service different, and because these bullets should be based on common customer pain points, we've provided solutions for challenges we know our prospects face.

3. Limit yourself to one CTA.

Don’t ask for more than one thing. If you do, you risk overwhelming your audience by making them choose which (if any) of your calls-to-action they want to pursue. This mailer should do the thinking for them by leading them easily to a next step.

Instead of our car dealership having two CTAs asking prospects to “ Visit our dealership today at [insert address] ” and “ Visit us online at [insert website] ” consider which action will be the most measurable for you and actionable for your prospect. In this case, asking the reader to visit the website is the most realistic next step.

4. Have one offer.

To take that next step, however, your audience needs incentive — usually a promo code or free gift. For example, our cleaning service might offer a free fridge cleaning if the prospect books before the end of the month.

Increase fear of missing out by putting a deadline on the offer. If a prospect must use your promo code by the end of the month, they'll be more likely to act immediately.

Think your customer might have trouble redeeming the offer? Include instructions and a visual aid on your mailer. If you’re offering a promo code at checkout, provide text and images illustrating the process of going to your website, navigating to the checkout page, and entering the code at the appropriate point.

5. Don’t crowd the message.

Also known as — don’t word vomit. We’ve all gotten mailers containing a 30-year history of the company, every possible feature they offer, 18 coupons, and headshots of their 40-person team. Don’t be this company.

Keep things simple and purposeful. Once your prospect picks up the mailer, you only have a few seconds to convince them not to drop it in the recycling bin. Make it easy for them to understand your offer in three-to-five seconds, and do this by adhering to the tips above.

6. Include a testimonial.

Social proof is always a good idea. If you haven’t already, ask well-known, longtime, and/or happy clients if you can include a quote from them in your mailer.

Keep quotes between two and three sentences long, and edit when necessary. Always ensure you choose a quote that actually says something. Sentiments like, “ Corporate Cleaners is great! Would highly recommend … ” isn’t as valuable as, “ Corporate Cleaners has completely changed our office environment. They’re a cost-effective way to keep employees focused on the work that matters while elevating the first impression clients have of our office. ”

Lastly, ensure your testimonial isn’t totally out of the blue. If the rest of your flyer talks about your car dealerships knowledge, unparalleled five-year warranty, and huge selection of new and used SUVs, your prospect might be confused by a testimony from "Liz" who found the motorcycle of her dreams at your dealership.

7. Add attention-grabbing stats.

Has your local business bureau rated you #1 for customer service? Have you cleaned more than 500 businesses this year? Have you decreased customer hiring time by 50%? Include those numbers in your mailer. Numbers break up text and attract your reader's eye . Plus, it's another way to prove your value.

8. Lead with strong visuals.

Ask your in-house designer or go-to freelancer to help with design. Don’t have the budget to bring in outside help? Remember to keep visuals fresh, modern, and personalized. The images on your mailer will be the first thing your prospects notice and the biggest way to save you from the trash.

If you’re using photographs, take and use your own. Custom photography will set your business apart and avoid glazing eyes with cheesy stock photos.

Head out to the lot on a Saturday and ask permission to snap photos of excited customers with their new cars. Hire a photographer to follow a cleaning crew around for an afternoon. Or ask for headshots of the relieved HR professionals providing testimonials for your mailer. These images will automatically present a more interesting, less-spammy piece of direct mail.

Sales Letter Example: Email

Need help drafting an email sales letter? Check out this example from HubSpot's sales team.

Here are some best practices to consider when you're writing your sales letter via email from HubSpot's own Dan Tyre .

• Ask your marketing department for help — High achieving sales teams collaborate with experts who know how to craft a message. If you don’t have access to marketers who can help, you can use predefined templates written by a marketing professional to start a sales conversation. I have seen numerous examples of savvy salespeople spend hours obsessing over a simple introductory email. If you let the professionals develop the correspondence, it is likely to be eloquent, on message, with the right product links and you can study the performance and collect the statistics to the science behind which letter works best from an analytics perspective.
• Use personalization to customize the correspondence — A sales letter is all about the prospect, not your product, services or what you did for someone else. Most prospects are more concerned with how you can help them overcome their biggest business challenges. If you lead with how you can help and the business value you can provide, you have a better shot of getting their attention.
• Keep it short — In the past, you could send a prospect a letter that was a few paragraphs long and they would read some of it. Today, you can send two sentences, two links and they might read it. Anything more than the basics is frivolous and will greatly reduce the potential of me reading it. HubSpot’s Jose Martins shared the following tip: "The idea is to make it short, simple, no games. If they are interested they will reply. The prospect should be the one driving."
• Be easy to find — According to Dan, he puts his contact information front and center. "I put my name and company in the subject line, which I find leads to a better open and click-through rate."
• When appropriate, use video to differentiate your message — This is the biggest innovation since the invention of email. The purpose of a prospecting email is to show value in the first interaction by sharing the research you have done on the prospects needs. Including video in your email does a great job of using modern technology to connect with a business person, show them you are a human being, explain your value and ask for a call to action in under a minute.
• Don't just send one email — Most people get a lot of business email, most of it relatively low value. But a professional salesperson wants to make sure you are helping and breaking through the clutter. Most people rarely respond to the first email they get, but prospects are more likely to respond to the third or fourth email. Dan recommends sending up to four emails over 12 days for the best results.

Sales Letter Example: Direct Mail

When do you just send an email and when do you send a direct mail piece? Email is suitable for most business communications but if you really want to make an impression introducing yourself or your company to a target account, a handwritten or direct mail piece can help you stand out from the competition.

It takes time and effort to send a personal letter, but that is the whole point. If you spend the time and effort to personalize a handwritten note, you are demonstrating your willingness to work extra hard to earn potential business.

Here are a few guidelines for sending a direct mail sales letter:

• Focus on quality — Put your letter on personal or company letterhead, and make sure your pen and paper are top quality.
• Keep it short — Just like email, less is more. Keep the contents of your letter to one page.
• Start with the business value — Your reason for writing a personal letter should be front and center. The goal of the letter is to demonstrate your assessment of the prospect’s problem and to express that you are uniquely qualified to address it.
• Offer value — Provide something of immediate and unique value that shows you understand the industry, location, and business challenges of the person you are connecting with. For example, if you have best practices to share with an interested party you could say, "I am writing to you because we work with a VP of Sales of Manufacturing companies in Arizona who works with multiple overseas suppliers. They are constantly re-examining their supply chains to ensure continuity and I would like to share a checklist of quality suppliers with you."
• Follow it up with a phone call — Don't let your letter end up in a recycling bin and your conversation forgotten. About a week after sending your letter, follow up with a phone call to keep things moving.

If everything old is new again, direct mail just got ten years younger and is ready to show up everyone at its high school reunion. Take an exciting approach to this tried-and-true outreach tactic, and see what it does for your business.

Don't forget to share this post!

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How To Introduce Yourself In A Sales Email: Tips, Examples, And Templates

Have you ever tried to describe yourself in 30 words? Probably yes.

Have you ever tried to land a $100,000 contract with a good introduction? Maybe no. But you’ll agree there are people who have attempted and nailed it. Perhaps even several times.

In today’s business environment, networking and communication have started resembling speed dating — you can win only if you approach a client with a short and powerful “elevator pitch.” Otherwise, they won’t even listen to you. And every good pitch starts with an introduction.

This also concerns writing emails.

In this article, we’ve collected practical instructions on how to write an introduction email that will bring you real, paying clients.

• Start with a triggering subject line

Adjust your greeting to the context

Present yourself like a champ, smoothly shift the focus to the recipient, start with a triggering subject line (we have tips).

Even during lockdown time, self-distancing doesn’t help avoid noise. We all get tons of sales emails and, honestly, do we open them? Maybe 20%, but the rest look the same. And it’s too bad because we risk missing out on some important data and updates!

We know our readers share only valuable information with their audience, and we want your emails to have a 100% open rate.

That is why we advise you to write and test creative subject lines — they must be catchy and even intriguing to make the recipient want to click them. You can also use our guide on emotional trigger words that spark curiosity — thousands of sales reps successfully use this method to attract their potential clients’ attention and convert them easier.

Here are some of the introduction subject lines for sales emails that we like:

If your greeting isn’t personalized to the market niche and the individuality of each recipient, they might not react to your favor.

For conservative market niches such as law, finance, or government, choose the safest variant — “Dear.” For more casual market segments such as sports, fashion, travel, media, tech, it’s absolutely ok to drop a “Hi,” “Hey,” or “Hello.”

In the second part of your salutation , the best choice is to use your recipient’s first name. But don’t use their first and last name at once — it’s too outdated and plain.

Likewise, be careful with the titles like Mr., Mrs., Ms. + last name, it might make you appear too young in comparison to the recipient. In many cases, just the first name will work perfectly fine.

Introducing yourself in an email consists of several components, and we will comment on each of them. But there’s no need to use every single tip and make your letter long. Just keep these ideas in mind when creating your message.

Briefly describe yourself in a couple of words

Use a catchy phrase that makes people curious and inspires asking more questions like in the video below. Differentiate between “I’m a sales rep” and “I consult people on all the features and benefits of our products.”

Clarify what you do in one sentence

After you have introduced yourself, briefly describe your business offer. For example:

Specify your target audience

If I had to pitch a client, I would say something like this:

This way, people instantly understand whether our offer is suitable for them.

Outline your vision

You can add some figures if it’s appropriate.

What attracts your audience and grows their loyalty? Your short remark can serve as a magnet for business growth.

Experiment, practice, and analyze

Design a couple of brief self-presentation scripts that describe your business, offer, market niche, and differentiating benefits. Test, analyze, and modify your email introduction until you get excellent results.

Perfect your text

Try to shrink it even further to make it an impressive 50-word story. You don’t have too much space in an introduction email. If you think it’s impossible, check how gracefully you can present yourself using the tips above in a couple of words:

Now it’s time to focus on the recipient and make them perform the desired action. Remember, your attitude towards the prospect also says a lot about yourself. Be attentive in every detail, and your thoughtful approach will bear good fruit.

Mention recipients in your first line

Your email should spin around your potential client, their interests, pain points, challenges, and needs — it instantly captures your contact’s attention. But you should always sound (and be!) sincere.

Here are some ideas for catchy opening lines:

Personalized outreach emails show that you’re not a stranger from nowhere, but a person who’s familiar with your prospects’ professional life, and it will help break the ice.

Consider the following introductory email template:

Bring up a mutual connection or a shared similarity

Make brief research (on Google, Facebook, LinkedIn , Twitter, etc) to find something common between you. It will give your recipients an idea that you can share similar beliefs or values and help you both feel comfortable.

It can be a hobby, shared visions, and ideas — use these findings in your introduction email. For example:

So, if you are thinking about how to start an email and sound more natural, this is an excellent way to get the conversation going and build a more substantial bond with your contact.

It will be even better if you drop a reference or mention a common acquaintance. After being an absolute stranger, you instantly jump to being someone like “a friend of a friend.” Just don’t forget to notify your common friend that you will use them as a reference so that they don’t get surprised when your prospect checks who you are.

Here’s a relevant intro email template:

Explain your reason for reaching out

Now that the recipient has got curious about you, briefly explain why you are contacting them. The key is to give them an idea of why they should respond to your email.

Try to find an individual approach to every recipient — they should feel unique and special. Adjust your message to their pain points and needs — it will help you open up the doors, spark your contact’s attention, and make them want to respond.

Check out this introduction email template:

Provide value to the recipient

People often help for free, but it’s a bad tone to abuse anyone’s generosity. Give some value to your contact before asking for a favor.

There is no need to give them financial profit, like a discount or a coupon. It can be a useful tool or a platform, an informative article, or fresh statistics related to their market niche (you don’t always have to be the author). It has practical value and shows the recipient that you have done a small research about them.

Perhaps your prospect is the author of an interesting article, blog post, or even a book — read it, make a review, and attach its URL in your email.

Create a persuasive call to action

Your email should have a good call-to-action (CTA) , regardless of the intention. This detail allows you to smoothly persuade the reader to perform the desired action.

If you want them to visit your online workshop, read your blog post, or schedule a call, your CTA can include a link to your calendar, landing page, article, or online workshop page. It will help you accelerate the discussion, and instead of mailing back and forth, they can select the most comfortable time to get in touch.

Don’t forget to add a short comment that will summarize your offer and place it before your CTA link.

For example,

Thank the recipient

We’ve given a lot of recommendations, but the shorter your introduction email is, the better. Too much information decreases the chance that your contact will read the message to the end.

Just say “Thank you” or “Thanks,” and put your name below. If you want to end your letter creatively, try one of these powerful email closing tips —  they will boost your chance for conversion.

Bottom line

In today’s world, if you don’t know how to make a short “self-promo,” you won’t even have a chance. Everyone — from a kid starting a TikTok channel to a CEO of a Fortune-100 company — thinks of a better way to present themselves.

It’s not just a question of business, it’s also a question of where you are actually going in your life, your values, the community you attract, your vision of life, the investment you bring to this world so that it becomes a better place (no matter how trite it may sound).

If you find answers to these questions, we are sure that your leads will hear you and respond to your message. All you need to do is to craft your email, and Snov.io will do the rest with our Email Drip Campaigns.

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How to Write an Irresistible Sales Introduction Email (with Templates)

How often do you get stuck trying to write an email introducing yourself or your product to a prospect?

Note that I didn’t ask whether you get stuck writing introductory emails at all. I know very well that you do.

And how do I know this?

Well, because you’re not the only one experiencing this problem. In fact, most salespeople I  know mention their struggles with writing sales introduction emails to one degree or another.

It makes sense. 

You are emailing a near-stranger, after all, and want to get them excited about your business, your product, or to meet you. That’s a darn hard thing to do.

Pretty. Darn. Hard.

Good news – In this guide, you’ll discover advice that will help you make this task a little bit easier. We’ll discuss how to write an irresistible sales introductory email. Plus, I’m also going to show you introductory sales email templates that you could use in your sales campaigns right away.

Let’s get right to it, shall we?

But Hold On, What the Heck is a Sales Introduction Email?

You know – As salespeople, we face quite a challenge every single day. The challenge relates to the fact that most of the time, the job of connecting with someone, making a strong first impression, and starting an engaging conversation with them falls directly on us.

And yes, I appreciate that, from time to time, you get a warm lead and close the deal quickly. In most cases, however, you do have to build such a connection from scratch, right?

That’s exactly where a sales introductory email comes in.

As the name suggests, a sales introductory email is the very first message you send to a prospect to tell them about yourself, your product, or the business. The message, typically, starts your cold email strategy ( although, as you’ll shortly see below, you can use it for other purposes as well. )

Overall, your goal for sending it is to introduce yourself but also to start a professional conversation with them.

( A side note – That’s also why writing introductory emails for sales is so difficult. Not only do you have to inform but also engage to a point to make a prospect want to converse with you further.)

When we use this term – sales introductory email – we often refer to a range of different introductory messages you might be sending to potential customers. In fact, there are at least five unique scenarios where you might need to send such an email:

• As a sales rep, you might need to introduce yourself or your business to a new client to kickstart the conversation.
• You might also need to introduce a new member of your sales team to existing clients or tell them about a new point of contact.
• You might be sending an introduction to yourself or the company as a follow-up to a referral by a mutual connection.
• Or, the email is a recap of a quick chat you and the prospect had at an event.
• Finally, your company might also be sending emails to introduce a new product or service.

Luckily, in spite of having different reasons for sending sales introductory emails, you can follow the same principles when creating and writing them.

How to Write an Irresistible Sales Introductory Email (With Templates and Examples for Inspiration)

What you’ll see below are the most important factors to keep in mind when writing introductory emails for sales.

For each factor, I included a template or a suggestion to help you implement it right away in your sales process.

So, without any further ado, here are eight factors that will help you write a stunning introductory email.

#1. Start with a catchy subject line

I know – You’ve probably, heard so much about email subject lines that you really can’t stomach another piece of advice on it.

But there is a reason why everyone’s talking about them. Without a catchy subject line, your chances for prospects to even open your email are pretty slim. And unless they open it, there’s zero chance that they’re going to read your introduction.

Your challenge – The email you send battles for prospects’ attention with all the other messages in their inbox. But unlike many of those emails, your has come from someone they don’t know. So, their motivation for even considering opening it is already small.

The subject line is your first chance at grabbing their attention.

Don’t take my word for it. According to this report , for example, 35% of email recipients decide whether to open an email or not by evaluating the subject line alone.

So, how do you convince recipients that your email is worth opening with just the subject line?

Here are a couple of suggestions:

• Use personalization
• Communicate the value included in the email
• Don’t provide all the information; arouse the prospects’ curiosity

Templates to use for introductory email subject lines:

• Quick question?
• A small favor?
• X Tips to Help Overcome [Prospect’s Challenge] in 2022
• A complete guide to [Prospect’s Challenge]
• Hello from [Your company name]
• For [Your company name]?

#2. Pack the punch with an email introduction

The subject line convinced your recipient to open the email. But, as I stated in my guide to writing email introductions , that’s not even half the battle won:

Even if you convince a prospect to open your message, you still need to make them read it, right? And if you’ve ever tried cold outreach before, then you know it’s so darn tricky.

Luckily, there are ways to help you ensure that your opening sentence packs a punch. I outlined all of them in the aforementioned guide. Here, let me just share with you those that work particularly well for a sales introduction email.

Boosting the prospect’s ego

We all have egos, and we like them boosted from time to time. So, when trying to connect with a new contact and introduce your company or yourself, start by targeting their ego.

• Congratulate them on a recent achievement or success
• Reference their latest blog post or podcast episode (and referencing a podcast episode really shows that you have done your homework on them)
• Reference reading an interview with them and what you’ve learned.
• Ask them for advice

Here are some ideas of templates you could use:

• I heard on a podcast episode you did with [someone] that you were able to [reach some goal] by [what they did]. That was really inspiring stuff and I appreciated that insight
• Loved the article you wrote on [topic]. I thought your advice about [specific thing] was brilliant
• I saw that you are an influencer in the [industry] space, and was hoping I could get your advice on [topic]

Offering value

Another great way to start an introductory email is by telling the prospect why they should read it. In this type of communication, you do this by revealing a major benefit that the prospect could get from you.

Here are three templates you could use here:

• I’m reaching out because I realized that [the major benefit your company or product can deliver to the prospect]
• I noticed that [the prospect’s current situation]. I know [how this could be changed]
• Are you experiencing [the problem]? I think I know how we could overcome this and [share a result or potential ROI of engaging with you].

Evoking curiosity

You could also make the recipient curious about the information you included in the email body. I admit that this is, by far, the most difficult method to start an email. It’s also one of the most powerful ones.

To evoke that curiosity, you must say something that’s surprising and bold and will challenge the prospect’s beliefs.

The simplest way to do it is by sharing a bold and surprising claim and then adding a contradicting statement that focuses on what your company sells.

For example, if you were a consultant helping small businesses increase revenue by generating more referrals, you could start the introductory email like this:

Did you know that X% of small businesses spend a large chunk of their marketing budget on attracting organic traffic? Yet, their biggest growth opportunities have nothing to do with Google.

Such a statement will most likely make any business owner concerned with their marketing ROI to get at least a little bit curious. Reading statements like this, they’re bound to ask themselves whether they’re not burning through their funds and be eager to learn more.

A simple template to use:

[Bold and surprising claim] + [contradictory statement]

One problem with a lot of sales emails is that they can tend to look the same, following a typical pattern. These emails don’t stand out, can come off generic, and be much more likely to get deleted or sent to spam.

One way you can stand out and build a connection is by using humor. Disarm your recipient with a little charm, which will make them much more likely to want to engage with you. In my personal experience, inoffensive puns work pretty well.

Here are some examples of using humor in an opening:

• I have a quick question for you… what’s a pirate’s favorite thing about marketing? The aaaaaaaROI!
• You’ve never heard of me. Hi, I’m {{user_first}}. I got your email from top secret servers using a biorythmic metaspyder with a 100GB nutro-plasmic VPN that I…. Ok, I got it from the Internet.

#3. Build connection by targeting a shared interest or area of focus

Here’s the obvious – When sending an introductory email, you typically reach out to someone who has absolutely no idea who you are.

Sure, in some obscure scenarios, the prospect might have heard of you, or you two exchanged a quick chat at a conference or an event.

In most cases, however, you found the prospect while building outreach lists , and there hasn’t been any communication between you two so far.

But here’s something you might not know – The best way to connect with them isn’t by stating who you are. It’s by building a connection with a mutual interest. This can be something you and the prospect have in common – a mutual connection or a shared interest. But even if you have none of that, you can still use this technique by focusing on things that your prospect can relate to.

For example, if I were sending an introductory email, I could say something like this:

Hi [prospect name], Andy from Postaga – a sales email software – here. [prospect name], we recently reviewed 20000 emails our users have sent to determine what factors result in poor email open rates. I think you’ll find the results interesting.

How to find the prospect’s area of focus?

This is actually quite easy to do in this day and age. We all publish an incredible amount of information online, be it on social media sites like Twitter or our blogs. So, review what your prospect posts about often and use that to connect with them in your introductory email.

#4. Mention the reason for reaching out

You know – I’m amazed by how many sales introductory emails I receive that don’t tell me why the person’s reached out to me.

These people tell me what they want from me but never why they reached out.

And yet, that’s by far one of the most important elements of the entire email!

You’ve evoked the person’s curiosity and connected with them. Now, you need to tell them what you want.

Do you want to schedule a meeting or a phone call? Evoke their interest in you and start an email conversation?

Don’t be afraid to tell prospects why you are reaching out.

There is another reason for doing so – It will tell them what to do next. Otherwise, your prospect might not even realize why they should respond to you.

#5. Use social proof to communicate credibility

Let me begin by saying this – You don’t have to include social proof in your introduction emails.

But if you do, it can tremendously help you make an impact on the prospect.

Why? Well, for one, social proof helps the recipient realize your credibility. It helps you earn their trust too.

In short, it helps turn you – an unknown person – into someone potentially worth listening to. And in sales outreach, that’s a massive thing.

Your social proof can be as simple as a reference of the number of people using your product already, for example:

Hi [prospect name], my name is Andy Cabasso; I’m the co-founder of Postaga, a sales email software used by thousands of sales reps every month.

On the one hand, this introduction doesn’t include any of my personal achievements. On the other, it confirms something incredibly important to my prospects – that I co-created a highly-successful sales platform that so many people like them use regularly.

Other social proof that you could reference in your email include:

• Quotes and endorsements. Here’s a simple template you can use for that: [known influencer] named me [you can replace this with your product name] “[quote from the influencer”].
• Client testimonials.
• Company statistics like the number of years in business, the number of satisfied clients, average client rating, etc.

#6. Add a clear and compelling call to action

Remember how we discussed telling the prospect your reasons for reaching out? The call to action helps you take the next step and tell them what you want them to do next.

Your CTA could prompt the person to schedule a meeting with you, provide additional info, request more information, etc.

The key to making the call-to-action work is to make it clear. Don’t rely on the prospect to figure out what to do next. Tell them and do it in the simplest way possible.

For example, if you want them to schedule a meeting with you, the call to action you included in your sales introduction email template could say:

[prospect’s name], if you’d like to know more about [your product or offer], let’s get together to discuss. You can book a time in my calendar by using this link: LINK.

I’m looking forward to chatting.

Worth to note: Contrary to a common belief, I didn’t just include a button to my calendar. Instead, I explained why the prospect should book the call (to learn more about my offer) and how to do so.

Three types of calls to action in sales emails

In sales emails, there are three types of calls to action:

• Specific (e.g. “Are you free to talk tomorrow at 12pm?”)
• Open-ended (e.g. “Do you have time to talk this week?”)
• Interest (e.g. “Are you interested?”)

Interestingly, the interest-based call-to-action statistically outperforms the open-ended or specific types of calls to action.

#7. Close the email with a professional signature

I can guarantee that once you capture their attention, prospects will scroll to your email signature to find out more about who you are.

This also means that the information they find there will affect their willingness to respond to your email.

Naturally, you can create a great signature in so many ways. But there are also several elements all signatures must include, particularly if you’re using them in a sales introductory email:

• Your first and last name (obviously,)
• Job title, department, or other info that convinces the prospect that you’re a person worth listening to
• Contact information apart from email (i.e., phone number, etc.)
• Social profiles (although you can skip those too)
• Social proof
• Calendar booking link
• Additional links like your recent content, your blog or other content, recent downloadable resource, etc.

Sales Introductory Email Templates

Using humor for a sales introduction.

Hey {{contact_first||there}},

Quick question, What’s a pirate’s favorite thing about marketing?

Before I answer that, I hope everything is going well 😀

I’m {{user_first}} from [your company].

And I wanted to reach out to see if [pain point]?

If so, [your brief solution].

Let me know what you think. I’d be happy to share more details.

And before I forget, a pirate’s favorite thing about marketing… The aaaaaaaROI!

Have a terrific day,

{{user_first}}

Ego-bait / Hyper-Personalized Sales Email

I caught the episode of [podcast name] you were on and loved the advice you had about [specific advice].

After listening to that episode, I had to get in touch.

I wanted to see if you had any challenges with [pain point]. The reason I ask is because [discuss problem further and how you solve it].

Is this something you’re interested in? If so, lets’ grab a time to chat.

Are you the right person?

Hi {{contact_first||there}},

[Your Name] from [Company] here.

I wanted to see if you are the person at {{contact_company||your company}} accountable for [specific area]. The reason is ask is because I know that a lot of [businesses in their category have X pain point].

If you’re not the right person to connect with, please let me know!

At {{contact_company||your company}} are you having any challenges with [pain point]?

If so, I might be able to help with a simple solution.

Are you interested?

Best, {{user_first}}

Using Humor for a Sales Introduction Version 2

Bonjour {{contact_first||there}},

You’ve never heard of me. Hi, I’m {{user_first}}. I got your email from top secret servers using a biorythmic metaspyder with a 100GB nutro-plasmic VPN that I….

Ok, I got it from the Internet.

Let me get right down to it…

I don’t know if this is a problem you have, but I help [what problem you solve].

[insert another simple line about what you do]

I’m not sure if this is a problem you have, and if it’s not, that’s totally cool.

If it is, would you be open to a quick 7-minute chat?

I promise to be somewhat useful, and I might even tell you my favorite joke.

Finally, it’s time to release my favorite weapon.

A drawing I made of us smiling together after a successful working relationship. Just what you’ve always wanted:

I await your stern but fair reply,

{{user_first}} {{user_last}}

[job title one / job title two / job title three – funniest]

And that’s it…

Now you know everything you need to write an irresistible sales introductory email and initiate conversations with prospects.

Want to create successful sales email cadences faster? Postaga is a sales automation tool that allows reps to launch amazing cold outreach campaigns in 15 minutes or less. Try a demo .

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How To Write A Sales Introduction Email? (With 5 Templates)

Do you know that the average ROI you get from cold emails is $38 for every $1 invested? But you can get such results only if you use the right approach. However, reps are unable to make a lasting impression with their sales introduction email and lose the outreach game.

How you interact with prospects, especially in the initial stage, can make or break your chances of closing a deal. That is why you have to be extra careful while drafting a sales introduction email. To help you out, we have templates crafted just for you! We’ll brush up on the basics first and pick a sales introduction email template.

Let’s begin.

Table Of Contents

What Is An Introductory Email?

How to write a sales introductory email, 1. introducing yourself to a prospect via a cold introductory email, 2. connecting with someone you have met in person, 3. introductory email to someone with whom there is a mutual connection, 4. introductory email triggered by an event, 5. introduction of a new employee to an existing customer.

Just as its name suggests, an introductory email for sales is one that you send to give an introduction of yourself or your company. The motive is to begin professional communication with a person. 

There are several situations when you would need to write a sales introduction email. They are the following,

a. To introduce yourself to a new client

b. To introduce a new employee to an existing client

c. To contact a prospect

d. To follow up on a referral from a mutual contact

e. To follow up with someone after meeting at an event

f. To introduce a product or service that has been newly launched 

Whatever your reason for sending an introductory email may be, there are some guidelines to follow for business-related emails. In sales, the introductory email sent to prospects bears a lot of value. Even though followed by a series of follow-up emails , the introductory email leaves the first impression.

A sales email needs to have certain elements that make the prospect give an affirmative response. The aim is usually to grab the prospect’s attention and push them further down the sales funnel. 

Here are a few tips that will come in handy when you are writing a cold email for sales to introduce your offering. Go through them before you pick our sales introduction email template.

1. Write a catchy subject line 

Your email subject line should be intriguing so that the recipient opens the email. The crux of the matter is to grab the prospect’s attention, or else they will ignore your email like most others lying around in their inbox. After all, why would someone spend their time reading a message from a person they don’t know?

According to research , 35% of recipients open emails by looking at the subject line alone. Therefore, paying attention to it can get you better outcomes.

Try to personalize the subject line as it will fetch you higher open rates. Only when the prospect feels that the email has something of value to offer them will they open the email. Use different personalization tactics to fetch better results. 

You can try to arouse the curiosity of the recipient by using phrases with incomplete information. Avoid giving away too much in the subject line, as you want the readers to get curious and open your email. Try SalesBlink’s Free Subject line generator . However, please don’t use the subject line as a click-bait as it will ruin your image when the prospect finds out that the email contents don’t match the subject line. It certainly won’t help in your introductory email to build a long-lasting relationship with prospective clients. 

Examples for subject lines for an introductory email for sales:

Hello from {{company_name}}

5 tips to {{topic}} in second half of 2021

Complete solution for {{Prospect’s_Challenge}}

Myths about {{topic}} busted

A 5-minute favor?

2. Begin with a personalized opening line

Once you get the lead to click open your email, your job of getting them to engage with you begins. It is the first line that decides whether the prospect will read the entire email or not. If you happen to open your email with a “hello” or “greeting”, it’s high time you mend your ways as it sounds dull and drab. Nobody would bother to read your email further. 

You have to personalize the opening line. However, that depends on whom you are reaching out to and what the prospect’s industry is. If it requires you to be formal, you can address the prospects by name. 

In the case of a conservative audience, you can stick to ‘Dear,’

For example, “Dear {{prospect’s_last_name}}“ can be a part of your sales introduction email template.

For a casual market or a less formal setting, it is alright to say ‘Hi’, ‘Hey’ or ‘Hello’. The greeting can have the first name of the recipient following it.

When you personalize the opener by mentioning the prospect’s name, it makes the person feel that you know them already. However, it is too old-school to use prospects’ first and last names together. 

However, don’t begin the first line of your email body with “I am Joe, and I am sending you this email because…” or “We have never met each other but…”. Such lines would make the prospect lose interest in you completely. Instead, you can begin by placing the focus on them. 

This one is better – “Have you ever tried to solve {{prospect’s_painpoint}}?

“I came to know that you are heading the software team…”

“I am inspired by your work….”

Add the above to your sales introduction email template.

Be customer-centric throughout the email as the prospect would always want to know what is in store for them. 

3. Introduce yourself appropriately

While introducing yourself to the prospect, try to ensure that you can do so with the right amount of words. Just dedicate one sentence explaining what you do, as no one likes to read lengthy paragraphs that are of no use to them. Present your business offer and try to add numbers where possible. 

4. Mention the reason for reaching out

Upon finishing with the opening sentence in your sales introduction email to a client, you can explain why you are getting in touch with the prospect.

Let’s say you are reaching out to book a sales call, 

Your first line would be something like – “ I noticed that you host several campus events.” Your second line can be, “ I have worked with {{company_1}} and {{company_2}} to help promote their college recruitment programs.”

You have to sound as relevant as you can to the recipient and make them feel that you are showing special interest in them and not treating them as one email address on their mailing list of 100 contacts. 

5. Make your email customer-centric

Your email has to revolve around the prospect. With a well-thought approach, you can get the desired outcome. Try to focus on the prospect and keep their interests and challenges in mind to capture their attention successfully. But no matter what you do, be sincere with your approach.

6. Highlight a mutual connection or something you share in common

Do your research to determine whether you have something in common with the prospect you are reaching out to. You could be from the prospect’s hometown or would have attended the same school or college as them. It can also be that you both share the same hobby, which can be a good ice-breaker. You can build a stronger connection with the recipient. 

What is even more powerful than sharing a common ground is mentioning mutual contact. It helps you graduate from being an absolute stranger to becoming a person the prospect’s friend or co-worker knows. Inform the common contact before using them as a reference because things shouldn’t get awkward if they cross-check. 

7. Provide value

In your introduction email to a new client, offer something of value to them before expecting anything in return. According to psychology, when you offer something, the other person feels elated and would want to return the favour. Even a genuine compliment would do the trick. Few other ideas that would help are recommending an article to them, suggesting a tool they may find helpful, or introducing them to a person they may benefit from. 

8. Add a CTA

Your introduction email template should have a call-to-action or CTA. It allows readers to understand what they have to do next. 

Let’s say you want them to schedule a meeting with you. It is possible to make it seamless by sharing your meeting scheduler’s calendar link with the prospect. The prospect can pick a day and time that is convenient without any hassle. 

Here’s an example,

If you are wondering how to implement {{product/service}} in your organization, let’s discuss this in detail. Here is my calendar link {{link}}. Would you please pick a date that suits you? 

Try your best to avoid phrases like, “I know you are busy…”, “It shall mean the world to me…” as you will sound desperate, and the recipient would feel as if they are doing a favour by giving the nod. Maintain a polite yet confident tone throughout your email for best results.

9. Sign off with a thank you

You can sign off and thank the reader for their time. There is no need to add too many lines at the end, a simple “thank you” would do. Also mention that you would look forward to hearing from them. Don’t forget to add your email signature at the end of the email, as it is your e-business card that helps prospects get in touch with you.

Note 1: Generally, it is a good practice to keep your email short and compact. No one would want to read lengthy paragraphs singing praises of your product or service. Instead, mention what your product or service can do for the prospect in the most concise manner. 

Note 2: Before you send your email, you must proofread it to avoid spelling and grammatical errors . As this is an introduction email to a client , you must ensure that it makes a good impression. It would be even better if you can ask a colleague to review it for you. Most often, another reader would spot errors that you can’t and get you a better perspective. 

Amidst all the sales tasks, if you feel low, turn to sales motivational quotes .

Introduction Email Templates

Pick any sales introduction email template from the following,

You have to put in your best when you try to reach out to someone you don’t already know. You can pay a compliment to their work to start the conversation and turn toward what you have to offer. The email needn’t be all about yourself and your company. You have to focus on what is in store for the prospect if you want replies. 

Here’s the sales introduction email template,

Subject line: 20% increase in revenue in 2 months! 

Hello {{prospect’s_name}},

Your work in SaaS and your unique journey are inspiring. 

I read your recent blog post on {{topic}} and found it very insightful. Your style of writing made me want to reach out to you. I have helped so many organizations like yours in increasing their revenue by 20% in 2 months. Here is a case study for your reference {{link}}. 

If you are interested in implementing the strategies in your business, I will be glad to help. Here is a link to my calendar {{link}}. 

 {{your name}}

When you meet someone at an event or a mutual contact introduces you to someone in person, you should consider following up with them by sending an email. Consider saving follow-up email templates for this purpose. After exchanging your electronic business card with someone you met during an event or through an introduction by your mutual contact, you should consider following them up by sending an email. There is no need for a formal introduction in this case. It is a chance to strengthen the bond and show them how your product or service can be helpful to them.

Here’s the introduction email template,

Subject line: {{prospect’s_name}}, it was great meeting you at {{event’s_name}}

Dear {{prospect’s_name}},

It was really nice meeting you at {{event’s_name}}

I understand that you are facing {{prospect’s_painpoint}}. In the last 2 years, we have worked with {{company 1}}, {{company 2}}, {{company 3}}, and have helped them {{benefit}}. Similarly, we can help {{prospect’s company}} as well. 

If you are interested in taking this further, it would be great to connect with you on a 5-minute call this Wednesday afternoon to discuss how helpful {{product/service}} will be for you. 

Thank you for spending your valuable time reading this email, and it was a pleasure meeting you,

{{your_name}}

You would send this email when there is a mutual connection. Having someone’s recommendation is an easy way to build a new relationship . The prospect would trust you more when they come to know that a person they know is a link in between. It usually fetches better results than sending cold emails to absolute strangers.

Subject line: Hi {{prospect’s_name}}, {{mutual_contact}} wants to connect us

I am reaching out to you at the suggestion of {{mutual_contact}}.

I came to know about {{prospect’s_painpoint}} from {{mutual_contact}}, and I would like to tell you that we have worked with {{company_1}}, {{company_2}}, {{company_3}} recently and helped them {{benefit}}. We can possibly help {{prospect’s_company}} too.

If you are interested, I would be happy to schedule a meeting with you. Here’s a link to my calendar. Would you mind choosing a time that works for you? 

Thanks for reading this email.

{{Your_name}}

An introductory sales email triggered by an event gets sent when the prospect takes a specific action such as visiting your website, filling a form, or clicking a button. It is often an automated email , but you still have to personalize it as much as possible.

Subject line: Thanks for signing up. Let’s move ahead now!

Congratulations, you just signed up for our {{newsletter/podcast}}. This is the initial step to help you achieve {{benefit_product/service}}. You can expect {{correspondence_frequency}}.

We have attached some extra information that will be helpful to you.

If you want to know how we can help you, I would be happy to connect over a phone call. Does Friday afternoon work for you? 

Looking forward to your reply. Thanks for reading this email.

When a new employee in the organization gets assigned to an existing customer, you have to send an introductory email. Doing so helps make the process seamless and reduces the switch friction for the prospect. 

Subject : {{prospect’s_name}}, Meet {{name_employee}}

I wish to inform you that there have been some changes in our organization. It gives me immense pleasure to introduce {{employee’s_name}}, our new {{job_title}} to you. 

{{new_employee}} has joined us recently and is a part of {{mention_team}} and will help assist you with your concerns. We are confident that he would be able to do justice to his role and be professional throughout. 

Hereafter, {{new_employee}} will handle your account with us. Please feel free to get in touch with him in case of any questions. 

So, we have now come to the end of the sales introduction email templates.

See A Surge In Your Open Rate With Our Introduction Email Template

Now that you know how to write a sales email meant for introduction, you understand that the way you communicate with others matters a lot. Your communication skills decide the kind of response you would get from people. Email is one of the most common channels to reach out to people in the business world. With a well-crafted introductory email for sales, you can set the proper foundation for relationships with prospects .

Try to follow the above sales email introduction guidelines and introduction email templates to see how you can acquire new customers in no time.

You can thank us later!

An introductory email for sales is one that you send to give an introduction to yourself or a company. The motive is to begin professional communication with a person.

A sales email needs to have certain elements like a catchy email subject line , personalization, clear CTA, etc that make the prospect give an affirmative response. The aim is usually to grab the prospect’s attention

Giving a genuine compliment would do the trick. Few other ideas that would help are recommending an article to them, suggesting a tool they may find helpful, or introducing them to a person they may benefit from.

Published On: January 29, 2024

Written by: sushant shekhar, categories: cold email, you might also like.

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14 sales introduction email templates to boost sales in 2024.

Want to leverage the power of introduction emails to make sales? Here are 14 of the best sales introduction email templates to get you started.

Published on Dec 10, 2022

By Dave Rogenmoser

Sales introduction emails can be a beast to write. It’s nerve-wracking enough reaching out to near-strangers and even worse when you’re reaching out to sell them something. As a sales manager, you may have to write several sales emails for your business. With 4 billion email users in the world , email is a major sales channel. In this article, we’ll share an efficient sales email generation tool and 14 sales introduction email templates for every sales scenario you can imagine.

Best Practices When Using Sales Email Templates

Email templates can ease the task of writing many sales emails during an email campaign. But using the same templates can get a bit formulaic and reduce the impact of your messaging.

Apply the following best practices to make the most of your sales introduction email templates: 

1. Customize your templates

Sales introduction emails are never one-size-fits-all, so tweak every email you send — or at least do a quick once-over to ensure that prospect names and their company’s names are correct. Nothing is more cringeworthy than sending an email addressed to Prospect A to Prospect B.

When crafting cold email messages, personalization is key to establishing a genuine connection with your prospects. It goes beyond just inserting their name; it's about showing that you've done your homework and understand their specific needs and challenges. 

Personalized cold emails resonate more with recipients, increasing the chances of engagement and conversion.

Remember, a little customization can go a long way in making your outreach more effective and impactful.

2. Batch-customize your emails

Customizing is great, but if you have to email 100 different prospects, it can become a tedious ordeal. Consider batch-personalization. This means tweaking the email body to suit groups of people instead of an individual. 

For example, create email templates for quality leads such as decision-making top-level executives and another set for referrals who can help you get your foot in the door. This way, you can easily send out personalized emails to a larger number of potential clients without spending too much time on each one.

You can also use tools with mail merge functionality to automatically insert personalization fields such as names and company information into your email templates. This not only saves time but also ensures accuracy in personalization.

Segmenting your email list based on demographics, interests or previous interactions can also help you tailor the content and messaging for each group. This further increases the chances of conversion as the recipients feel that you understand their specific needs and challenges.

By batch-customizing your emails, you can strike a balance between personalization and efficiency in your outreach efforts. Remember, the key is to make each recipient feel valued and catered to, rather

3. Watch for typos

Typos can reduce the credibility of your work and company, making you seem only as good as any other spammy salesperson. Using a grammar checker software like Grammarly and getting your sales emails in front of at least two pairs of eyes before sending can go a long way to reduce spelling and grammar mistakes.

It's always a good idea to have a colleague or friend read over your emails to catch any errors you may have missed. If you know someone else on your team is handling your cold emails, offer to lend them a hand in the proofreading stage.

Remember, attention to detail is crucial in sales.

4. Write a worthy subject line

You have a brilliant template, but you need people to actually open the email to learn about your offer. Your email subject line is the key element for this. Choose a short, intriguing one that teases the benefits in your email.

Some examples are "Increase your sales in just one email" or "Boost your revenue with our proven strategy."

Making a memorable first impression is important in any situation, and this holds true for cold emails as well. Your subject line is the first thing potential customers will see, so make sure it's attention-grabbing and piques their interest.

Avoid using generic subject lines like "Sales Proposal" or "Business Opportunity." Instead, be creative and try to incorporate a benefit or value proposition that sets you apart from others.

Remember to keep it short and concise - aim for no more than 50 characters. This way, it will be easily readable on mobile devices and won't get cut off in recipients' email preview pane.

Here are some best practices for writing subject lines in cold email:

• Keep it concise and to the point
• Use personalization when possible to grab the recipient's attention
• Avoid using all caps or excessive punctuation
• Use numbers or statistics to add credibility and interest
• Use relevant emojis at the start or end of the subject line (or at both ends!)
• A/B test different subject lines to see what works best for your audience
• Create a sense of urgency or curiosity to entice recipients to open the email

5. Do your research

This last tip is encompassing. Researching your prospects by following them on social media, creating comprehensive personas on your customer relationship management (CRM) tool, and digging into industry trends will help you get better results.

Effective sales introduction email templates for reaching cold leads

We’ve created the best cold sales email templates you can use for a wide range of lead scenarios. But we’ll let you in on our secret: All the templates you’ll see in today’s article were generated by our AI writing assistant Jasper, using the Personalized Cold Emails template. 

Jasper has been trained by expert copywriters (real, human ones) and has over 52 writing templates to handle all of your writing needs. Whether you’re a copywriter, marketer, or scriptwriter, there’s a template for you.

While Jasper can generate specific emails for your business with the right input (as you’ll see in screenshots), we’ve turned them into templates for you to make them easier to use.

We’ve broken the templates into several categories depending on your sales introduction email needs. 

1. The features to benefits pitch

This is the basic cold email template, ideally to a quality prospect like a top-level executive. Notice how the sales pitch leads with benefits for the prospect’s company. It also turns its features into benefits for the potential customer, highlighting, for example, the integration possibilities.

Hey FIRST_NAME,

Are you tired of juggling multiple tools and systems to manage your customer relationships? As a salesperson or marketer, I know how challenging it can be to keep track of all your interactions with potential customers.

But what if I told you there was a solution that could streamline your process and save you time?

Introducing Zen Drive - the ultimate customer relationships management tool. With Zen Drive, you can easily manage all your interactions with leads and clients in one place, making it easier to build meaningful connections and close more deals.

Imagine a world where you no longer have to switch between different platforms or manually update information. A world where all your customer data is organized and accessible in just a few clicks.

Let us help you take your sales game to the next level. Book a demo today and see how Zen Drive can transform your customer relationships.

2. Pitching with data

Another way to pitch successfully is to emphasize the results your product/service has accomplished for other brands. 

Hi FIRST_NAME,

I am reaching out to introduce you to our new product [PRODUCT]. It's a CRM tool for salespeople and marketers that helps them [BENEFITS].

We've seen some great success so far with clients like [PAST/CURRENT CLIENT NAME], who have seen their average sales go up by 30% since they started using [PRODUCT]. We're excited about the potential of this product and want to share it with someone just like you! Would you be interested in hearing more?

[YOUR NAME]

3. The name-drop referral

If you’ve already developed a good relationship with some industry peers, you can drop their names as a mutual connection when reaching out. However, only do this with their permission — ask first!

Once you’ve cleared it with your mutual connection, you can boldly use their name in your sales email.

My name is [YOUR NAME] and I am an old friend of [MUTUAL’S NAME]. He mentioned you're in the market for a [YOUR PRODUCT’S CATEGORY] tool to help manage your pipeline and deal with some other pain points like customer retention.

I know it can be difficult to figure out what software will work best for you without spending hours researching which one would work best. That's why we offer a free demo of our [PRODUCT] so you can see if [PRODUCT] will help make your job easier!

4. The closing CTA

If you’d like a more impactful use of your connection, drop a link for your prospect to book a call or go straight to your demo. Here’s another template you can use:

I'm reaching out because I believe we can help you with [pain point your product addresses].

It was great to meet you at the conference and [FIRST_NAME] referred me to you! Your sales team probably has a lot of numbers on their hands right now--we're a [insert your product does for clients like your prospect and their company].

Do give us 15 minutes of your time? We have a demo online for this week only.

5. The helpful sales outreach

Asking your prospect what challenges they’re facing and offering specific help will go a long way in warming them up.

I thought I saw you at the conference last week talking about [related industry topic].

What are your thoughts on how to improve [what your product helps clients with]? Have you had any recent successes with [what your product helps clients with]? What's been your biggest challenge so far this year?

If you have a few minutes, I would love to share some insights that may help - whether it be our approach or just what we've learned specifically in the field of sales and marketing. It all goes back to one thing: Improving Customer Experience! Let me know if now is a good time for us to chat over the phone, my number is XXX

6. Tackling the pain point

If you already know your client’s pain point, using an adapted Problem-Agitate-Solution (PAS) formula may make your product more appealing to them.

It looks like you're in a sales role at your company. I'm sure you feel pressure from all sides! It can be hard to keep up with [prospect’s pain point].

I work in sales myself, so I know how difficult this problem is for people like us - that's why we created [PRODUCT]. 

[PRODUCT] is a [what your product does]. You can [share several benefits]! 

7. The congratulatory sales pitch

If you’ve been keeping tabs on your prospect on LinkedIn or other social media platforms, you may learn that they’ve been promoted to a new role. Send a congratulatory message, and if applicable, pitch your product.

Congrats on your new job! I saw that you are now in charge of driving sales for the company.

What if I told you there is software specifically designed to [what your product does]? It's called [PRODUCT] and it helps [benefits of your product]. With [PRODUCT] there is no need to [how your product addresses your prospect’s pain points].

Would love to chat with you about how our [PRODUCT] can help [prospect’s pain points]?

8. The freebie pitch 

Want to provide value right from the start? Offer a free trial or the chance to beta test your product!

Dear FIRST_NAME,

At [YOUR COMPANY] we believe that happy customers are the key to success. We provide [what your company does for clients].

We would like to invite you to be part of our beta testing group so you can try it out before the launch! Once again, this is a great way for you to get involved in the early stages of our company while having fun along the way. You will also have an opportunity to meet other people who are passionate about similar things as you! If I could only ask one thing from you - please tell me if your business needs help with [what your product does].

9. The pain point pitch

This is another take on amplifying your prospect’s pain point. The question in the first paragraph would likely hit a nerve if the prospective customer is dealing with that challenge.

I just came across your email address and I think you might be a good fit for our product. Have you ever been [prospect’s pain point]? If so, we have something for you!

We are [YOUR COMPANY’S NAME] - an [your product’s tagline]. [Share benefits of your product]. In fact, in the last year over 650 companies have used [PRODUCT] to [what your product does]. What do they love most about using [PRODUCT]? [Share your product’s main benefit]. You can learn more at [YOUR COMPANY WEBSITE].

10. Share a tip

Got a unique productivity tip to share? If from your research, you think it will apply to your client, go for it.

Congratulations on your new role in sales. I wanted to drop you a quick note with some thoughts that might be helpful for someone just starting out.

I always recommend people use the 80/20 rule when trying to decide what they want to do each day. Do 20% of the things that are most important, and leave the rest undone if not urgent or important! You'll find more time is freed up for work you really want to get done even if it takes longer initially. ;)

At [YOUR COMPANY NAME], we've put together [share more about your product and what it does for clients]! 

11. Share a useful resource or case study

In lieu of a helpful tip, share a practical resource, article, or case study. This could be one from your website or better still, a trusted neutral source.

I'm reaching out to you because I heard that you just got promoted to a new role. Congratulations on the promotion!

I wanted to introduce myself and share an article with you about how [PRODUCT] helped this customer [share what your product did using figures and percentages]. I'd love to talk more about how we can help your team do the same. When would be a good time for us to have a call?

12. Reference their social media post

Put your social media stalking to good use by referencing an *appropriate* post. Yeah, not the one about their family or kids — a bit too personal. Here’s an example below:

I noticed from your LinkedIn post that you are looking for a [YOUR PRODUCT CATEGORY]. I wanted to reach out and see if this is something you are considering? Our product, [PRODUCT] is the best option on the market with features like [share features and how they benefit your prospect]. Let me show how it can help your team by giving us 15 minutes of your time.

13. Propose a better solution

Know what competing tool your prospect is currently using? One-up them!

Hello FIRST_NAME,

I'm the [POSITION] of [YOUR COMPANY NAME]. We're a [what you do]. I was looking at your website and noticed that you were using [COMPETITOR TOOL].

This is interesting because we realized that many marketing teams are super frustrated with managing their marketing emails in their inboxes or other tools like [COMPETITOR TOOL]. They don't have all the data they need to stay organized so they can optimize customer acquisition efforts across multiple channels. [PRODUCT] is built specifically for this purpose—[share your main benefit]. How would you like me to demo our product?

14. Ask for a referral to the right lead

Sometimes, despite all your hard work, you just can’t snag a quality lead. Your sales introduction email could be a request for a referral.

I am reaching out to you because I would like to introduce you to [PRODUCT]. We are a [more about your product]. Our software helps your company [share the main benefits of your product].

If this sounds interesting, please let me know who I should be talking with at your organization so we can set up a demo or phone call?

Best cold sales intro email examples

You have the templates, but what about some real-life examples? Here are two examples that can guide you as you create your winning sales introduction emails.

This B2B email highlighted by CIENCE shows the value of a simple, but loaded question as your email subject line. By asking “How do you pay [X remote worker],” this sales email draws the prospect’s attention. 

Paying remote workers can be tough for some companies who haven’t figured out the best payment service and this question — and the email body — go straight to the point. This provides the best opening for highlighting their product/service.

2. Directive

Directive Consulting increased their reply rate from 8% to 16% by changing their email subject line and including extra personalization. The appealing image and banner with an introduction to the guest writer make this email a refreshing surprise.

Send your response rates through the roof with Jasper

As the first step of the sales process , your sales introduction email is your prospect’s first impression of your product/service. Using a sales introduction template that is customized to your lead, offers benefits, or promises to solve a pain point will take you far.

Crafting email templates for cold outreach can take ages without the right tools. That’s why we recommend Jasper, our AI writing assistant. The Personalized Cold Email template is designed for writing compelling outreach emails that will send your reply rates through the roof.

Want to get started? Sign up for Jasper today.

Meet The Author:

Dave Rogenmoser

Dave is the Co-Founder Jasper , a Y Combinator-backed tech company based in Austin, Texas. He is also a husband and father of 3 boys.

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Sales - 4 min READ

How to write a sales email introduction that gets read

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Copper Staff

Contributors from members of the Copper team

Remember the late ‘90s when email took the communications industry by storm and you probably got excited over one new message in your inbox?

It didn’t matter who it was from or what it said—the fascination of being contacted ‘electronically’ made you read it in full.

Fast forward to the present and you’ll find your inbox filled with hundreds of email messages. And it’s only natural that your first thought is to ignore or delete most of them.

That said, you probably wouldn’t mind sparing a few minutes to read personalized emails that have a proper introduction. You might even do what the sender is asking if the first few lines manage to pique your interest.

As a salesperson, how do you get prospects to not only read your email, but also feel convinced enough to take action?

The key is to write a sales email introduction that potential customers can’t say no to.

Though a small part of your sales email , the introduction is your best (and perhaps your only) chance at making a good first impression on your prospects.

Review these tips for getting your introductions read, with examples and templates to use in different scenarios.

1. Lead with a shared interest.

If the prospect doesn’t know you, your top priority should be to tell them who you are. Sounds easy, right? You’re going to mention your name and the name of your company in the introduction.

But what if you took this a step further? Instead of just providing some background information on your company, why not lay the foundation for a longstanding relationship by citing a mutual interest in personalized emails? After all, most people like discussing their own interests more than anything else.

Let’s assume you’re the salesperson at a company that makes table management software. If your prospect’s a restaurant owner who is exploring the perks of investing in a technology like yours, you and other sales reps could say something like:

Hi [prospect name],

It’s Daniele from managetables.com. I recently made a presentation on how table management technology is helping restaurants generate more revenue, which I think you’d find interesting.

The opening introduces the sender and then quickly dives into stuff that the prospect can relate to. Framing your sales email with “I’m familiar with your preferences” like done here is a great way to get the ball rolling—and to establish you as someone who actually takes the time to understand the needs of the people you’re reaching out to.

Of course, you’ll have to do some research on your prospects’ needs, as well as figure out which of those needs align with your brand’s offerings. Here are some good resources to check if the two of you share common ground:

• Twitter (Check out their tweets. Do they mention anything that’s related to what your company does?)
• Medium (Have they published anything you could comment on or add to?)
• CRM (Review all the crucial information your CRM has captured about your prospects. Are they already familiar with your product/service?)

By being vocal about what you have in common in the sales introduction email, you’ll have a better chance of developing a mutually beneficial relationship from the get-go.

Use this sales email template to relate to your prospect by leading with a shared interest:

It’s [your name] from [company name]. I recently made a [marketing asset like a webinar or presentation] on how [solution name] is helping the [prospect’s industry] industry generate more revenue, which I think you’d find interesting since [something personal and relevant to this prospect that would make sense here].

2. Evoke curiosity with a suspenseful introduction.

The aim of this type of sales email introduction is to create irresistible curiosity about what follows next. You can accomplish this by saying something that’s mysterious, universally unexplored, surprising, or a little outside the box (or all of the above, if you’re good).

That something could be a breakthrough discovery achieved by your company. It could be an interesting statistic that will strengthen the claims you want to make. Or it could simply be an analogy that struck you when researching about your prospect.

For example, if you’re a sales representative at a company that specializes in Keto meals and your target audience is people between the ages of 49 and 65, your email opening could be:

X% of all seniors believe that cutting down on saturated fat will improve their health, and they couldn’t be more mistaken.

The compelling introduction makes a bold statement that’s thought-provoking and makes your recipients think. You could base it on a personal experience you want to share or the data you want to cite in your sales email.

The impact you want to have after the prospect reads the opening is for them to wonder, “Wait … really?” You want them to feel they must stay engaged so they can solve the mystery that’s formed in their minds. Bonus points if you can drop a real-life story to back it up.

For example:

X% of all seniors believe that cutting down on saturated fat will improve their health, and they couldn’t be more mistaken. 59-year old Michelle found this out the hard way when poor body temperature regulation caused her to have to move out of town.

That part of the sales introduction email should perk up your recipient’s ears, making them eager to learn more.

Use this template to intrigue your prospect:

Did you know [insert astonishing claim] + [contradictory outcome]?

3. Use social proof to establish credibility.

People trust word-of-mouth more than anything else.

They don’t like being sold to, but they will appreciate recommendations, especially if they’re from someone they can relate to. That’s where social proof can have a powerful impact on how people react to your emails.

Simply put, social proof is the idea that people will take the same action as the masses. It goes hand-in-hand with the psychology of consensus , which states that those who are unsure of how to respond in certain situations will rely on others to determine the correct response.

You can lend some credibility to your sales email introduction by highlighting social proof. It can be industry endorsements, influencer reviews, client testimonials or a stat related to the number of companies you’ve onboarded to date.

Take a look at this email opening:

My name is Sarah and I’m the Sales Representative for XYZAPP. Over 80,000 companies with 200+ employees are currently using XYZAPP to manage their payroll.

The fact that 80,000 other businesses with large workforces are using the sender company’s solution will make its prospects a lot more interested in hearing from (and buying) it.

Sharing your numbers in the opening sends a powerful message to the recipients, but be clever with it. If your customer base isn’t large enough to knock their socks off, cite the number of successful transactions, completed projects, or other creative achievements.

Use this template to wow your prospect with social proof:

My name is [your name] and I am the [position name] for [company name]. Over [number of clients] trust [solution name].

4. Press the compliment button.

Everyone loves a compliment, and your prospects are no different. Making your sales email introduction about their work or achievements is a great way to put them at ease.

To maximize your impact, show some appreciation for a certain thing they recently did.

Did you see the recipient speak at an event, webinar, or panel? You and other sales reps can strike up a sales email introduction that references their presentation and touch base on any pain points they shared.

LinkedIn makes this convenient as it lets you stay updated on prospects’ recent activities and job changes. You can also refer to a recent blog post, comment, or another piece of content in the opening to warm up the recipient—the sky’s the limit here.

For example, if you sell virtual staging software to real estate agents and you come across a prospect who gave a great presentation on house flipping at a conference you recently attended, you can use an introduction similar to this to stroke their ego.

Your RealSummit talk was incredibly inspirational—I really liked your perspective on real estate’s need for digital technology in particular.

Instead of having a random thought or pitch be the first touch, this sales email introduction builds a relationship off of the familiarity with the prospect’s activity, allowing the sender to separate themselves from the dozens of completely cold email pitches the recipient receives daily.

Use this template to show your prospect some appreciation for their work:

Your presentation at [insert conference/event name] was really fascinating—I really liked your perspective on [insert presented angle or recommended solution] in particular.

Time to write an awesome sales email introduction.

With a few tweaks, the introduction templates we’ve shared above can help you be creative and proactive in drumming up some sales. Use them to inspire you, or in combination with your own unique writing methods, to write introductions that keep the reader reading.

Have a suggestion for writing an enticing sales email introduction? Let us know on Twitter! We’re always looking for new ideas to share with our community.

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• Sample Letters

FREE 13+ Sample Sales Introduction Letter Templates in MS Word | PDF

When it comes to writing a letter of introduction  for sales, you have to make sure that it is captivating enough to be given attention by the reader. Moreover, being able to pique the interest of the reader while he/she reads the letter will ensure that he/she ends up reading it until the very end.

Sales Introduction Letter

11 free nomination letter samples & templates, 11 free not renewing lease letter samples & templates, leave of absence letter templates.

Sales introductory letters  can help to pave the way to being able to present the products or services that your company has to offer and being able to tell the potential customers how these products can be beneficial for them should they decide to avail of it. It also serves as a great first impression and being able to present your company in a very positive manner.

So if you are on the verge of writing one and are wondering how to write an introduction letter, you are in luck as we have a few tips to share about how you can make your sales introduction letter an effective one. So to get you started on that great sales introduction letter of yours, make sure that you read some of the most effective tips we have shared with you down below. Just keep reading!

Trading Company Sales Introduction Letter

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Construction Company Sales Introduction Letter

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Service Company Sample Sales Introduction Letter

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Law Business Sales Introduction Letter Sample

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Sample Company Sales Introduction Letter to New Client

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Product Sales Introduction Letter

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Hotel Sales Introduction Letter

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Tips to Writing Amazing Sales Introduction Letters

We know that writing a sales introduction letter is not an easy task. But to make your letter-writing task a whole lot easier, here are a few tips that we would like to share with you:

Keep It Simple

Typically, a sales introduction letter  tends to be lengthy. To make it look less lengthy and more appealing to the eyes of the reader, it would be a good idea to make use of bullets and lists instead of presenting what you have to say in huge blocks of texts. You also have to make sure that the most important matters that you would like to discuss are found at the very top of the letter and is again reiterated in a subtle manner at the end of the letter. Including a “Call to Action” is also important but you also have to make sure that you give them something in return like discount coupons and freebies.

Beautify Your Letter with Words

When it comes to letters, the best tools you have are your words. With words, you can make your letter reflect what your company and business is all about and what your company stands for. Think as if you are talking to the reader face-to-face. Make your letter more conversational rather than the conventional professional business letters  that are typically sent. Be bold enough and make sure that you are able to build a relationship with your reader. How do you do this? Here’s how:

• Use simple words that are accessible and realistic.
• Give the impression that you have listened to what it is that they need.
• Ensure that you are able to meet their needs.

Test one sales letter against another. Take a look at which aspects are working and which ones seem dull. Make a combination between your letter against another letter and make a draft. This helps to make you see whether a simple and straightforward letter works for you or if a colorful and vibrant one with graphical representations do.

Check Previous Documents

A sales introduction letter becomes an effective one if it is based on previous ones that have been successful. By doing so, you already know which strategies work and which ones do not. It may take time to build a pile of documents for reference. Just remember, the more you write sales introduction letters, the better you will be at writing these letters.

Let It Be about What You Are Offering

It would be a good idea to focus on how the product or service can help to solve the problems of the reader. From simple benefits to the ultimate ones, you should talk about all of the benefits in detail. Make sure that you are able to address and fix their problems.

Sell the Solution

No matter how shiny, portable, or economical your product or service might be, if it does not solve the problem of the reader, then it is practically useless. If shiny, portable, or economical is what solves the problem, then that is the only time that the customer will gain interest in what it is you are offering.

Make Your Letters Conversational

Being too formal with a sales introduction letter might not work. However, being conversational might do the trick. Write your letter in a way that seems as if you are just talking to the reader face-to-face. Making use of simple words and short sentences will work best.

Study Your Target Market

Knowing who your target market is important. It helps you figure out what approach you should take when it comes to writing your letter. If you know who you are addressing, then it will be easier for you to know how you will communicate with the reader.

• A  for  Attention.  You have to be able to get the reader’s attention.
• I  for  Interest.  After capturing the attention of the reader, you have to arouse interest from him/her.
• D  for  Desire.  Being able to stimulate desire from the reader can help to make what you are offering a whole lot more appealing.
• A  for  Action.  This is basically the call to action. You let the reader know what they are supposed to do after they read your letter. You can either tell them to visit your website for more detailed information or to sign up to get monthly newsletters .

Make It Seem Personalized

A mass-produced letter sent to a potential client will seem very impersonal and you will easily lose his/her attention. Write it in a way that seems as if the reader is the only person you wrote the letter to. Instead of starting with your company’s information, start with your own information and introduce yourself briefly. Then start building up to what you are offering and how this can be of benefit to the reader.

Introduction Sales Letter Sample

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Business Sales Introduction Letter Example

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Construction Company Sales Introduction Letter Sample

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Business Sales Introduction Letter to Client

Product Sale Introduction Letter Example

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New Hotel Letter of Introduction for Sales

General Rules for Writing a Sales Introduction Letter

How to write an introduction letter ? This is what we are about to find out. But what is the main goal of writing a sales introduction letter? It is to basically impress the reader and be able to make a sale in the near future. Powerful introductions will be your key to this. Here is how you do it.

• Address your letter to a specific person.  You do not necessarily have to write one unique letter for each recipient. However, as we have mentioned in our tips, you have to make your letter appear as if you have written that specific letter just for him/her.
• Include a brief introduction about yourself.  Let the reader know who you are and how you are affiliated with the company.
• Why are you writing the letter? Just like any other business letter , be straightforward and state your reasons for writing the letter. This ensures that confusions are less likely to be encountered.
• Be as specific as possible.  Giving out as much details as you can will help to make what you are saying much more believable and you are also giving out all that he/she needs to know about what you are offering.
• Put your best foot forward.  Be confident and let the reader know what makes you one of the best among the rest.
• Review your letter.  Before sending your letter, make sure that your letter is free from misspellings and any grammatical errors. Give your revisions a look from time to time to ensure that you have used your words properly and that everything from start to finish is coherent.
• Communicate the essentials.  Stay away from discussing matters and items that are not related to the products and services your company is offering. Stick to the facts and discuss all that needs to be discussed regarding what is being offered.
• Follow proper formatting.  Make sure to follow  proper business letter format  as these letters are still considered to be formal in nature. This is to ensure that font styles, font size, margins, and paper orientation are all appropriate.
• Enclosures.  If you have brochures and flyers that you would like to include with your letter, this would help give a lot of information to your reader without the need to discuss too much in the letter itself.

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Introductory Sales Letters

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Here are samples and templates of sales introduction letters. 

These examples help make a professional impression and begin the sales cycle. Introductory letters certainly help to make appointments and the  cold calling  process. In many cases they are essential prior to attempting telephone contact with senior people. Introductory letters are particularly helpful for starting the sales cycle with large organisations.

Here also are  tips and letters for submission of inventions, patents and new product ideas  to potential licensee companies, which is in effect another type of introductory sales letter: you are selling yourself and your invention.  

Effective Introductory Sales Letters

There are certain proven rules and techniques that improve the chances of:

a) Your letter getting past (or being being forwarded by) the secretary or p.a. to your intended contact, and

b) Your intended contact being interested in seeing you.

Think how you treat unsolicited letters that you receive. Most of these letters go in the bin, and many letters won't even be opened. A few seconds is all anyone takes to decide whether to read a letter or discard it. A secretary or p.a. will open your letter, and they too will decide in just a few seconds whether to read on, then whether to pass it to your intended contact, another person, or to file it or bin it.

Increasingly these days it's good to aim first for a  telephone appointment  - a qualifying discussion when you can ask helpful questions and seek to understand the client's situation - before expecting to agree a face-to-face meeting. 

You can do a lot on the phone. Having a telephone appointment in your mind as an initial aim often makes it easier to get the ball rolling. It also shows that you have a professional appreciation of the value of people's time.

Remember that your letter will be competing with perhaps ten, twenty, or even fifty sales letters received every day, sent by sales-people people hoping to gain your target's attention. To get through, your sales letter needs to be good, different, professional and relevant.

Use the five-second rule when designing direct sales letters opening statements and headlines. You must grab attention in five seconds ; that's about ten words comfortably; fifteen to twenty words at most. This implies a headline, which is why headlines are often used. If you prefer not to use a headline, fine, but still you need to grab attention in your opening paragraph in five seconds.

The time available for grabbing attention and conveying meaning is shrinking all the time. People used to talk in terms of 4-8 seconds to grab attention. Now, it's best to work on less than five seconds. This is because progressively, we can all absorb information and ideas far more quickly than we used to. Our environments condition and 'train' our brains to do this. 

Think about TV adverts, video games, chatrooms, email and text messages, fast-moving media and entertainment generally - it's all getting quicker - we get bored sooner, and we need data quicker. 

Your contacts are just the same. Quick-thinking senior decision-makers especially: they need your letters to help them absorb and understand data as quickly as possible. If it takes too long they won't bother. Efficient and effective letters not only get read and get your points across, they also say something about you - that you are efficient and effective too.

So you need to be very efficient and thoughtful in your use of language and words . Every word must be working for you; if it's not, remove it or find another.

Think about the language that your intended contact uses - for example, what newspaper are they are likely to read - this is your vocabulary guide.

Think about the business vocabulary too; senior decision-makers and company directors are concerned mainly with making money and saving money. Read the financial pages of the broadsheets - look at the words that people use - and start using these words too.

A significant stage in succeeding with introductory sales letters is the one that is protected by the decision-maker's secretary or p.a. The secretary or p.a.'s responsibility is to protect the boss's time. For a letter to stand a chance of being passed on to your target by the secretary it needs to be:

• Commercially/financially/operationally very serious and significant
• Interesting and potentially beneficial
• Of a nature that only your targeted person can deal with it
• Extremely professional
• Grammatically perfect

The letter structure should also follow the AIDA format (it's as old as the hills but it's still crucial):

• Attention (I want to read on)
• Interest (this is relevant to me and my company)
• Desire (this is potentially beneficial and I want to pursue this opportunity)
• Action (when I'm called I'll talk/make an appointment/delegate action)

Obviously make sure you use the person's correct title (Mr, Mrs, Ms, Dr, etc) and properly spelled surname in the address (initials are considered by some to be more professional and polite than using first names). Include letters after their name if known, eg., OBE, or professional qualifications abbreviations; also ensure correct job title, company name, address, postcode and date. If you are laying out a letter or a mail-merge for window envelope remember that this requires precise address positioning.

Keep the sentences short.

Introductory letters must be able to be read and understood in under 30 seconds - less than 20 seconds is even better - so your letter will never require more than one side of paper. The less words the better. Generally three short paragraphs of 'body-copy' suffice. It's doubtful you'd achieve what you need to in just two; four or five are okay if they're very brief; any more is much too much. Use bullet points if you have a number of short points to make.

Whilst you can vary and experiment, a good basic structure (obviously following correct name, address and date details) is:

• Salutation  (Dear Mr/Mrs/Ms surname, or Dear Sir/Madam for extra caution)
• Headline or 'banner statement'  (optional)
• Credibility and relevance statement  (mandatory) - you must establish your credentials and explain your relevant capability or proposition - clever wording here enables you to wrap the two - credibility and a relevant proposition - into a single statement or paragraph
• How and why statement  (optional) - what re the special characteristics of your capability or proposition
• Suggestion of similar opportunity/application for target organisation  (optional but useful normally)
• Action/follow up statement  (mandatory) - what happens next - explain
• P.S. statement  (optional - can work well in certain situations - generally avoid using it for senior approaches because it will be seen as gimmicky)

Introduction Letter Template

Salutation (dear...).

The safest way to discover the correct contact details is to telephone the secretary or p.a. Say that you'll be writing, and ask to confirm precise address, name and title details etc. The old convention was to use Sir or Madam if you'd not spoken to the person before, but nowadays it's reasonably safe to use Mr/Mrs/Ms (surname).

If you use a headline or 'banner statement' it must be concise, relevant, impactful, professional, unique, new. 

Maximum 15-20 words. Generally avoid 'clever' glib ad-type slogans. Avoid upper case (capitals) lettering - word-shapes are lost when upper case is used.

Avoid italics, coloured backgrounds and coloured text too - they all reduce readability and impact. Headline should be between two-thirds and three-quarters up the page - where the eye-line is naturally first attracted. Often it's easier to decide on your headline after you've written the rest of the letter. The headline is extremely important - take time to refine it into a really powerful and meaningful statement (or question).

Credibility and Relevance Statement

Refer to significant and beneficial activities of your company in areas/sectors/industries relevant to the target's business. 

Technical and complex words help, provided they are relevant and that your target recipient will understand them. Using technical words that are relevant and recognisable to your contact will help to convey that you understand the issues and details from their perspective. 

Use 'director-speak' - words and phrases that directors use and relate to. Given that most introductory letters avoid mentioning prices many decision-makers find it refreshingly 'up front' and honest - no nonsense - to see clear early indication of financials - if only as a guide. Logically, it helps to relate prices or costs to expected returns. 

Remember that most decision-makers in organisations are fundamentally driven by return on investment. There can be risks in using direct references to the target's competitors, so be careful - it's more acceptable in aggressively competitive markets - less so in more conservative sectors. 

Use references that you believe are likely to be the most unique and beneficial and relevant, (which is why doing some initial research is useful). 

Focus on a single theme and result - do not try to list lots of benefits. As a general rule, be specific but not detailed, and be broad but not vague. Ensure your proposition has the WIIFM factor - 'What's in it for me?' - your contact must feel that it's worth his or her time in pursuing some interest or accepting your call.

How and Why Statement

If you need to explain how the benefits are derived then do so. Keep it general, concise, significant, serious and brief. This is a good place to imply or suggest the uniqueness of your capability. It is useful to suggest or state that your company is 'the only' company able to do whatever you are claiming. Uniqueness is very helpful.

Suggestion of Similar Opportunity/Application

Suggest that similar opportunities or possibilities might or may exist for the target organisation. 

Don't sell, claim or guarantee to be able to do anything. Understatement is a very useful style. How can you possibly know for sure until you've understood the client's situation?

Action/Follow-Up Statement

What you will do next - normally that you'll telephone soon/shortly/in due course. 

Avoid stating a date and time that you'll phone back - it's presumptuous - how do you know your target person will be available then? 

In practice, if your target is interested in pursuing the issue opportunity then he or she will normally ask the secretary to deal with the arrangements for the next action, and you may not actually need to speak to your target person on the telephone - secretaries and p.a.'s are powerful people.

Stick to tradition to be safe: use Yours sincerely if you've started with a Dear Mr/Mrs/Ms (name), and Yours faithfully (if you've started with Dear Sir or Madam).

If it fits with the tone and style of the communication, a good 'P.S.', used effectively and appropriately, can be a useful way to attract more attention and to add an additional point, especially one of special interest to the prospect.

For instance, that you will be in their area during a week or month, or a special offer, or the availability of extra pre-sales information at a website, etc. Avoid using this for senior contacts because it can be seen as gimmicky, and generally if in doubt don't use it. A good letter won't need it.

Example Sales Introduction Letters

This sample letter is very brief and concise. 

It begins with a credibility statement, which infers the method and basic proposition. It then presents a financial case - invest 'x' to get 'y'. Senior decision-makers are primarily concerned with return on investment and will need to see some data that helps them assess this. The letter then explains briefly in bullet points what the method comprises. And then there's the action point.

Many experts in advertising and communications believe that adding a 'P.S.' greatly increases success rates. Use the technique with care: ensure that you use a 'P.S.' statement that is appropriate to the context or it could appear irritating or insulting.

The sample sales introductory letter below features a real product called the Sales Activator®. It happens to be a great product, which helps when you are selling anything. If you are finding it difficult to put together a great sales introductory letter you might find that your product proposition needs revisiting first.

Sample Sales Introduction Template

(company name, address, date and your reference).

Dear Mr Smith

New Flash Bang Wallop (whatever) System/Solution/Concept

Flash Bang Wallop is according to (state quotable reputable endorsee) the best new (whatever) for the (state relevant application/territory/time).

(Or substitute some other bold statement of quality/effectiveness which can be supported with a reputable endorsee/user).

Leading companies such as (state quotable endorsees/users) now use Flash Bang Wallop, because they've achieved improvements of (state factual range) and/or savings of (state factual range).

For a cost equating to (show cost as per day, per user, and/or per team, etc) your staff/customers will (state key unique benefit).

The remarkable Flash Bang Wallop uses (briefly, method/difference/special quality) to:

• significant specific relevant outcome - 1
• significant specific relevant outcome - 2
• significant specific relevant outcome - 3
• significant specific relevant outcome - 4
• significant specific relevant outcome - 5

To test Flash Bang Wallop's effectiveness in your organisation, you can arrange a free no-obligation trial now.

I'll call you soon, or please feel free to contact me to arrange it.

Yours sincerely,

(Signature, name, title.)

P.S. You can see more details about Flash Bang Wallop in the (case study example reference details - ideally a website link).

These are the important characteristics of good introductory sales letters:

• 'Less is more' - the quicker you can get your point across the better - efficient writing suggests efficient service
• A single specific impressive (ideally unique or very special) proposition works better than trying to offer many things
• The visual presentation, font (typeface), and language must be very easy to read
• Write in the 2nd person (use 'you', 'yours' etc)
• New and unique are more eye-catching than something that is no different to what others offer
• The proposition must be credible and believable
• The style and tone of the letter must appeal to the style and tone of the reader (think whom you're writing for and write accordingly)

Avoid being clever or funny. 

Avoid posing puzzles - people cannot be bothered to waste their time and they'll feel insulted.

Headlines need to grab attention in a relevant and meaningful way.

The letter as a whole must aim make the reader think "Yes, that's of interest to me, and I like the style of the letter. I can imagine at least talking to this person without feeling I'm just another prospect..."

Avoid the use of 'I', 'we', 'us', 'ours', except for the obvious (eg 'I will telephone you…'). Talk about your intended customer and their market, not your own business.

Don't include leaflets or brochures to directors.

Try to engage the help and advice of the secretary or p.a. - get her on your side. Your chances of the contact seeing the letter increase significantly if you can engage with the intended contact's secretary or p.a. and explain in advance that you are writing.

Always remember that you are trying to sell the appointment not the product.

Try selling  telephone  appointments before you try to get a face-to-face meeting. You can achieve a lot on the phone - especially rapport-building, and understanding their issues and needs - people respond well because it shows you respect their time, and your own.

Above all,  JFDI  (see  acronyms ). Write some letters, follow them up, and you will get appointments.

Simple Basic Sales Introduction Letter

Here is a very simple general sales introduction letter - you can use this or adapt it for most situations as it is very general. 

This type of introductory letter is ideal for new sales situations when you need to generate some sales leads and enquiries before you know your products and markets in great detail, and need to get something moving. 

This type of letter must be followed up by a phone call - it will not generate a response on its own. Preferably research your prospects first to understand something about them, and especially to find the name and address details for the relevant decision-maker.

This type of letter is low-pressure - it seeks to establish a connection and offer discussion if timely and appropriate for the client.

Basic Sample Introduction Letter

Name and Address

Dear (Mr/Mrs, etc, name)

Attention grabbing headine  (up to 10 words)

(the heading must grab attention - something your prospect will relate to that your proposition will produce - for example,  Cost-Effective Sales Enquiry Generation , or  Reduce Your Staffing Overheads , or  Fast-Track Management Training )

When you next consider your arrangements for (product/service) I would welcome the opportunity to understand your requirements and situation.

(Optional) Our customers include (two or three examples, relevant and known to the prospect), who have found (state key benefit, % savings, strategic advantage) from working with us.

I will telephone you soon to agree a future contact time that suits you/your own review timescale.

Yours sincerely

(Name and signature)

(Optional 'P.S.' message)

It's very quick and easy to create a simple sales introduction letter like the example above.

Many sales people fail to send anything at all because they take too long creating the letter and organising the mail-merge, etc. If you find yourself falling into this trap remember  JFDI  - get on and do it.

Then get on the phone and follow it up.

Sending a simple professional sales introduction letter overcomes the initial obstacle that most organisations use as a defence against sales introductions. 

A good simple introductory letter can also establish a level of credibility and professionalism in the mind of the contact and his or her p.a., who is likely to be the person who reads and deals with the letter first.

Tips for Submissions

Submitting inventions, patents and new product or service ideas, or new business propositions, to potential licensee companies or partners is a complex area as regards patents and intellectual property (if applicable), but in all other respects is quite simple. It's just a form of selling. You are selling your idea and yourself.

If your proposal or idea concerns a new invention, then your approach will be influenced by your country or regional laws as to how best to protect and register your intellectual property. In the case of inventions, do not leap in and apply for a patent without first reading and taking advice on the best approach for your own situation. Patents are expensive, and moreover they will reveal your ideas when published, which might not be desirable if your idea is still under development, or you are unsure of your aims and strategy.

It is important that you research the existing market for similar ideas. Many inventors assume they have come up with an original idea, spend lots of time and money on it, only to find that the idea isn't new or advantageous to the market.

Be careful whom you expose your ideas to. Telling people about your ideas without the protection of non-disclosure and secrecy agreements effectively puts your ideas into the public domain and will commonly make it impossible to successfully apply later for a patent. Telling people will also risk your idea coming into the hands of people who will use it as their own.

Be careful if you engage one of the many inventors 'agencies'. Some of these are parasitic organisations who will charge you a fee for basically doing what you could have done yourself if you just read and learn for yourself. Some are worse and exploit inventors for extortionate fees, irrespective of whether the inventions have a real chance in the market-place.  So, before engaging an agency of this type, clearly and firmly clarify what they will do for you, and check a few references from among their existing inventor customers.

Avoid incurring legal costs until you are sure that such services and costs are necessary, and assess this requirement for yourself. If you ask a patent lawyer you can predict what the answer will be... And they'll say you need a lawyer not because they are deliberately exploiting you, it will be because their approach is to err on the side of caution, in the face of everything and anything that could go wrong.

At some stage you may well need a lawyer to help with patents and intellectual property - certainly you will if your venture comes to life and offers a reasonable scale - but wait until you need one before incurring these costs.

At some stage as well you will need to consider product liability. It is likely that any licensee or partner will want to hold you responsible for ultimate liability for product safety, and although this is commonly negotiable, you need to be aware of the issue at the outset. At some point you must ensure suitable insurance is put in place for your own protection in this area.

As regards selling your idea, it is essential that you look at and judge your invention or proposal from a marketing and commercial standpoint. Your own subjective personal opinion, or your mum's or friends' views, are irrelevant. The questions are:

• Is the invention or new product idea significantly better than anything else currently available?
• Has anyone else thought of it yet?
• Is there a market for it?
• If so how big is the market and what is the customer profile?
• Can the invention or idea be distributed via existing or easily established channels?
• Can it be developed and manufactured for a cost that will allow a supplier to make a profit on it?
• Have you taken into account the costs of design development, production development, tooling, origination, packaging, advertising and promotion, sales and distribution, training, wastage, returns, servicing, replacement, environmental and health and safety implications, corporate social responsibility, and recovery of other business overheads?
• Does the profit per item, after all these costs, multiplied by the realistic volumes (bearing in mind usual market inertia and resistance to new ideas, and competition alternatives), equate to a financial gain that is big enough to make a significant difference to the profit of the sort of companies you are approaching?
• If so what is the pay-back timescale, and what is the return on investment for the licensee?
• Is the return on investment from your invention better than the ROI from other new product or market development options available to your potential licensees?
• Will the invention or new product idea fit with the style, quality, processes, aspirations, etc., of the sort of companies you are approaching?
• Can you demonstrate all of these factors to a potential licensee, in a clear, professional presentation lasting no longer than 30 minutes?

When and if you are able to answer these questions positively, then you can feel justified in approaching potential licensees or distribution partners. The fewer of these questions that you can answer positively, then the less likely you will be to succeed.

Your plans are likely to encounter some chicken-and-egg dilemmas, for example - how do you gauge market reaction if you cannot expose the concept?; and how do you calculate return on investment if you don't know the details of the potential licensee's costs of manufacturing and overheads?

In short you need to be pragmatic and adaptable, develop rough estimates to more precise data as and when you are able. Your entire proposition is a rough concept to begin with, in all respects. You must mould it into shape over time. Tighten up the facts and figures as you go along. That's why even very big corporations use the expressions 'cigarette packet' or 'table napkin' when describing early stage new concepts and ideas. Not much is known, but critically the rough estimates stack up into a good-looking business case. You must be sure your idea does too.

When you are ready to approach potential licensees make sure you research the organisations and their markets first. It's easy to do this on the web. Phone the companies also for their brochures, and annual reports if available. This will help you to build a picture of how they operate and what they need.

Understand the market, the suppliers, the distribution, the market leaders, and their competitive strengths. Select your potential partners carefully. Perhaps complete a  SWOT analysis  for each. Importantly, understand the basic financials - their turnover, volumes, market shares, typical profit margins - especially gross margins (before operating overheads) - as this helps you compare and assess the gross margins offered by your invention or idea.

And then aim to get meeting with them.

Definitely resist explaining your ideas by post or email. You should ideally seek an opportunity to present your invention or idea in person, together with all the supporting business case justification that surrounds it - this is what sells the idea. An idea with a strong business case is far more likely to be considered.

When you try to arrange your meeting I would not recommend that you write first. Phone first. Phone each company (somebody at head office in the commercial or marketing department is a reasonable start point - if in doubt start with the p.a. to the divisional CEO or general manager) and find out reliably and exactly each of their preferred processes for the submission of outside inventions or new business ideas. Who are their people who are responsible for assessing new ideas from outside partners? And then follow their process. It will be different for each company, and will therefore require a different letter for each.

I'd add the following points:

Expect to be asked or better still offer to sign/provide a mutual non-disclosure agreement. You need this for your own protection, especially if you have not yet applied for a patent. Also, potential licensees - especially big corporations - are commonly concerned that outside inventors' ideas could coincide with their own NPD (new product development), which would create a potential vulnerability for the corporation if the outside inventor is able to claim after a disclosure that they (the inventor) own the idea. For this reason big corporations have rigorous submission processes which can be off-putting. It's a matter of working with their processes and policies.

To approach smaller companies - say below £200m/$300m size - I suggest you phone the p.a. to the CEO and ask her/his advice how to submit or make your approach.

If they don't have a non-disclosure agreement then you should provide one.

When you know what sort of letter to write, keep the letter short, and generally try to follow the principles outlined in the guidelines above for other introductory sales letters. The same principles apply - you are selling yourself and your idea - but first you need to sell the appointment.

Letters of this sort really need simply to say that your invention is in the area of (product/service sector), and the market advantages and financial returns will accrue to the licensee. Do not explain what the invention is in writing until you have exchanged NDA's (non-disclosure agreements), and ideally you should wait to explain/present your invention, and the make-up of your team, in person at a meeting. I say 'your team' because the potential licensee will be interested in the people who constitute your company or group (and they will certainly need at some stage to satisfy themselves that you have suitable integrity, reliability, back-up, etc). The potential licensee will be as concerned about you as they are concerned about the idea.

Many corporations already have an established inventor community - these will be trusted people and companies - your challenge is to become one of these, or at least to meet the qualifying criteria (which will certainly require you to possess some commercial and market awareness, integrity, as well as technical and creative capability - so work on attaining these attributes).

Below is a basic template and sample letter for submitting a new idea, invention, or business proposition. Adapt it according to the process that potential licensee or partner company tells you to follow, (in other words the information they need, in order to meet with you).

As a final point - resist being bullied by potential licensee companies or potential partners. Do not provide details of your idea until and unless you are happy with the intentions, integrity, and authority of the other party. There will be some corporate marketing executives, product managers, and technical managers who will want to discover your ideas, but will have no intention (or authority) to do anything with them. This is another reason for starting at the top - with the CEO's p.a. - to learn and make use of the organisation's official procedure for the submission of outside ideas and inventions.

Letters Template and Sample - for Inventions and Ideas Submissions

Adapt this sample letter - use it as a template guide - to suit your own situation.

Project Heading

(use a title that will mean something to the reader, for example: 'unique new product for child education market', or exciting new business proposition for sales training sector', or 'innovative new product for the automotive security sector')

Further to out telephone conversation on (date) here is an outline of our proposal.

I am  (brief credibility statement - for example: 'I am an expert in the field of [discipline/technology/market, etc], qualified to [qualifications], with [experience]' or 'I own and run the [name] product development company, which specialises in [market/technology] and is (accreditations/quality standards/previous achievements]')

We have developed a highly innovative product/solution for the (describe market) sector. Our research indicates that our formula/invention/technology is unique and will offer significant advantage over all available similar and competing products/services. We can prove/show/demonstrate design, development, production, and distribution viability, a likely unit cost of £/$(cost)/gross margin in excess of X%, and realisable sales volumes of Y,000/million units over N years. We estimate that the investment required for design and development necessary for launch would be in the region of £/$(cost).

Our idea will deliver the following customer benefits:  (list 3-5 points - do not give away invention or idea secrets - focus on what it does that other products cannot, not how it does it) for example -

• can be used under water
• meets safety standards for pre-school market
• battery life of five years

We believe that this new product could fit well within the (prospect organisation name) portfolio, given your market strengths, values and customer base, and so we would like to present our ideas to you and your appropriate team.

If you'd like to proceed to the next stage we would expect to sign a mutual non-disclosure agreement, and await your advice on this.

I'll call you soon to see if you wish to progress matters. Or please contact me.

Yours sincerely, etc.

(Signature and name)

• BODY LANGUAGE THEORY, GUIDE, DE-CODER
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Sales Introduction Letter

Last Updated On August 28, 2018 By Letter Writing Leave a Comment

Sales are very important for the effective running of any business. The sales introduction letters help the business personnel to let his customers know about his business and products. These letters help the company to enhance its sales and build good customer support. These introduction sales letters contain details of any newly launched products or any new offers associated with them. These letters are a valid key to attracting new customers and increase the trustworthiness.

The sales Introduction letters are a formal way to communicate the details of your company to the customers. If you are starting a new business venture, then these sales. Introduction letters are the ones you should opt for. These sales Introduction letters build a positive image of your venture in front of the clients and show that how professional you are. It also contains the details of your new product or venture which might interest the customer. So, to win the hearts of the clients, it is essential to write an impressive sales introduction letter.

Sales Introduction Letter Writing Tips

• Keep the sales introduction letter formal.
• The sales introduction letters should be crisp, and no vague information should be there.
• The letter should not be very long. Keep them short.
• It should not have any grammatical mistakes.
• The sales introduction letters should be impressive.

Sales Introduction Letter Template

___________ ( name of the recipient, designation and company’s name)

____________

Date ______________(Date of issuing letter)

___________ ( name, designation of the sender and the name of the firm)

___________

Dear Sir/Madam,

We are glad to______________________(introduce your company and product). It is ________________ (features and benefits of your products). We will feel glad to__________________( introduce your purpose)

I will be proud to__________________(reintroduce the features of the Product). For more details you can ____________________________ ( introduce your contact address or website). Please feel free for contacting us for any query.

We hope for a good business prospect.

Sample Letter

Robert Mark

RIFT Fitness

Henry Smith

Fitness Club

51 First Street

California 10th September 2013

Dear Mr. Henry,

We RIFT Fitness are the company that is in the field of designing and manufacturing of the sports equipment. Our designer experts are experienced and are very committed towards their work. Our company is based in California and have numerous outlets for the distribution of our products across the country.

We offer top quality products at reasonable prices. Our products have good repute and gaining many positive comments from the customers. In addition to it, we are offering 10% discount on the market value.

For more details, you can log on to our website www.riftfitness.com. Please feel free for contacting us for any query.

Yours truly,

Email Format

The following is the email format of a sample of Sales Introduction Letter.

To: [email protected] From: [email protected] Subject: Sales Introduction Letter. Dear Mr. Higgins,

Dave’s Fitness is a company engaged in the design and the manufacture of sports equipment. The design experts who work for us have over thirty years of experience in the design and the manufacture of sports equipment. We are a company based in London, and we have outlets for the distribution of our equipment across the country.

Now we offer gym equipment of top quality at competitive prices. We find that a lot of our customers come back to us with more orders. You could find more information on all our equipment by visiting our website at www.davesfitness.com.

Fritz Mason,

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