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8 Ways to Level-up Your Instagram Bio

Say hello to the new digital handshake. 🤝

Nowadays, your Instagram bio is pretty much a cover letter, portfolio, and website all wrapped up in one.

And with just seconds (and limited character space) to introduce yourself and convey your value, how do you decide which details to include? 

We've got you covered. We're sharing eight tips to craft a memorable (and effective) Instagram bio — plus, our favorite link in bio tool .

Table of Contents

What is an instagram bio, instagram bio faq, what makes a good instagram bio, 5 different types of instagram bios, 8 instagram bio ideas.

Geographically, an Instagram bio sits beneath your profile picture and is used to describe the contents of your page.

This space includes:

A display name (aka the name field)

Page category

150 character description

One external link

Contact information

And because your bio is often the first touch point for new visitors, it’s the perfect opportunity to communicate who you are, and what you offer, straight from the jump (more on that below!). 

Pssst, level-up your Instagram bio with Linkin.bio by Later — a mini web page built into your profile that makes your content more clickable. Create a free account today :

Here are a few commonly-asked questions about Instagram bios — from how to edit them to adding your pronouns. Bookmark it for future reference!

How to Edit Your Instagram Bio:

To edit your Instagram bio, head to your profile and tap “Edit profile,” tap “Bio,” and add your description:

NOTE: Instagram bios can only be up to 150 characters long. 

Tap “Done” and voila — a new bio is born!

How to Add a Link to Your Instagram Bio:

Head to your Instagram profile, tap “Edit profile” and tap “Links”:

At this stage, you can either add up to five links, or link to a custom landing page that houses multiple links to all your important content:

Using a custom link in bio landing page maximizes the given space and allows you to drive way more traffic than you could with only five links.

Plus, you save yourself the effort of changing the links in your Instagram bio each time you have a new destination or a new call to action. Win-win!

How to Add Pronouns to Your Instagram Bio:

To add pronouns to your Instagram bio, head to your profile, tap “Edit profile,” and tap “Pronouns”:

Here, you can add up to four pronouns (that you can edit or remove at any time) and choose whether or not to toggle “Show to Followers Only”:

Tap “Done” and you’ve successfully added pronouns to your bio!

A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.

And with only 150 characters to set the stage, the greats keep their bios short, sweet, and most importantly, informative.

Check out how the Black in Fashion Council account communicates what they’re all about in one concise sentence:

You can also use your bio to encourage users to take action — whether it's through a compelling CTA (call-to-action) to your website or a branded hashtag for collecting UGC ( user-generated content ).

For example, see how Book of the Month implores users to join their branded hashtag — resulting in over 500K posts:

Suffice to say, action + your brand’s story = an increase in engagement and conversions, too. 

For even more insight on how to level-up your Instagram bio in 2023, check out this YouTube video .

When it comes to creating an Instagram bio, there are a few different directions you can take. 

Some opt to keep it simple, while others get more creative with emojis and witty one-liners. 

And while there are endless ways to craft an attention-grabbing bio, we’re breaking down our top five ways to make your bio stand out.

Check out how the following brands and creators are doing it:

#1: Funny Instagram Bio

Use your Instagram bio to crack a joke or show off your sense of humor and wit, just like Erin Foster :

#2: Short Instagram Bio

Do like The Business of Fashion and keep your Instagram bio simple by mastering the art of succinct, short and sweet copy, that gets right to the point:

#3: Descriptive Instagram Bio

Go the informative route by sharing your mission, accomplishments, and interests right off the bat:

#4: Unique Instagram Bio

A more creative approach might involve the use of emojis or adding some quirky information about yourself like astrology app, Co–Star , to make your bio stand out:

#5: Inspirational Instagram Bio

If you’re looking to make a difference, an Instagram bio filled with quotes, or motivational aspirations can really allow you to connect with your audience on a personal level, much like Jam Gamble :

Make the most of your Instagram bio and start using  Linkin.bio by Later . Sign up and get started today :

Ready to learn what it takes to create a killer Instagram bio? Here are eight tactics to stand out from the crowd: 

Share Your Story 

Include Targeted Keywords in the Name Field

Use a Link in Bio Tool

Add a Call-To-Action and Action Buttons

Share Your Contact Information 

Choose a Relevant Profile Picture

Tag Related Accounts and Add Your Branded Hashtag 

Use Instagram Stories Highlights

Instagram Bio Idea #1: Share Your Story  

Like Charles Wright once sang, express yourself!

Think of your Instagram bio as a 150-character sales pitch.

Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.

That way, new visitors and prospective customers will understand you or your brand, immediately. 

Take a look at how Sarah Chetrit introduces herself, and what her page offers in three succinct lines:

By laying down the groundwork and communicating her value, this fine-tuned bio has the power to turn visitors into followers.  

P. S. Don’t be afraid to add a bit of personality to the mix. Emojis and relevant puns are highly encouraged here.  

Instagram Bio Idea #2: Use Targeted Keywords in the Name Field

Did you know that the name field in your Instagram bio is completely separate from your username?

It’s a valuable (and rarely used!) SEO tactic to reach even more users as they search — improving your visibility on the app.

So, take a moment to brainstorm keywords your ideal customer might search for on Instagram. This could be your niche, the products you sell, or the city your business is located. 

Once you find the right keywords, pop them in!

For example, check out how content creator Lauren Toyota uses the name field to reveal more about her page:

Rather than simply using “chef”, Lauren includes the keywords, “vegan chef” to open up a world of discovery for her account.

Now, if someone searches “vegan chef” on Instagram’s Explore Page, Lauren's account has a better chance of appearing in the list of results: 

Just remember to consider what your visitors might be looking for and use your Instagram bio’s name field to your advantage!

Looking to boost your SEO ranking? We’re sharing 3 easy ways to increase your discoverability in the video below: 

Instagram Bio Idea #3: Use a Link in Bio Tool

Your Instagram bio only allows one external link, so it’s important to be strategic about how you use it.

With Later's link in bio tool , you can create a landing page with unlimited button links and a clickable version of your Instagram feed:

This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.

Instagram Bio Idea #4: Add a Call-to-action and Action Buttons

If you want to drive more engagement from your bio, all you have to do is ask!

For example, if you’re offering a new promo, a resource, or requesting a follow, make sure to let your profile visitors know.

Apostrophe invites users to partake in a CTA by tagging their account for a chance to be featured:

Whichever CTA (or CTAs) you choose, remember to be clear and specific. 

The clearer you are, the better the chance of driving tons of traffic and engagement. 

Another tactic to encourage more taps on your profile? Make use of those Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, or View shop:

This way, you create an easier access point to yourself and your services.

Instagram Bio Idea #5: Include Contact Details

If you want your profile to be a one-stop-shop for new visitors, you’ll need to make it easy for them to contact you.

One of the best ways to do that is to switch to an Instagram Business profile.

Doing so lets you include your email address, phone number, and WhatsApp without sacrificing any precious character space:

Additionally, you can include a business or brand category that will appear underneath your name field — so people can know what you do:

Once that’s all set up, a visitor can easily reach out to you directly via email, a phone call, or be given directions to your location with ease.

Instagram Bio Idea #6: Choose a Relevant Profile Picture

When it comes to social branding, your profile picture is what people recognize most.

If you’re a brand or product-based business, you’ll want to ensure that everyone who lands on your Instagram profile is quickly introduced to who you are.

Think company logo, or a clear shot of a product you’re best known for:

On the other hand, if you’re an influencer, creator, or offer a personal service — such as a photographer, or life coach — you might want to use a headshot.

Why? Because “you” are the main part of your brand, and you should introduce yourself to visitors right off the bat.

Faith Broussard Cade , Liana Satenstein , and Lauren Spencer each use an on-brand headshot to keep things clear:

Though it might sound simple, using a headshot or logo helps followers instantly recognize your brand as they scroll Instagram. 

TIP: Much like a diamond, clarity is key. Be sure to choose a clear, high-resolution image.

Instagram Bio Idea #7: Tag Related Accounts and a Branded Hashtag

Major “hack” alert: profile usernames and hashtags included in your Instagram bio are clickable links.

Why does this matter?

Because it gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to a branded hashtag.

Take a look at how Wan Wan Thai Restauran t uses their Instagram bio to spotlight three sister restaurants, @wayla.nyc , @kimika.nyc , and @lotusandcleaver :

While Deepica Mutyala and Reels Tips highlight branded hashtags in their bios:

NOTE: Placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search, but a branded hashtag can help you spotlight and collect user-generated content (UGC) .

Instagram Bio Idea #8: Use Instagram Stories Highlights

Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them.

They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.

Skincare brand Glow Recipe uses highlights to showcase how its recycling program works, announce new products, and share blog content like their “Boss Babes” series:

This provides additional information and value to profile visitors, so it’s a good idea to be strategic in how you set them up.

PRO TIP: To elevate your Instagram Stories Highlights even further, create a set of covers to ensure a consistent look and feel. 

Suzanne Spiegoski and Herbivore Botanicals have created cover images and icons that reflect their overall vibe: 

However you decide to style your Instagram Stories Highlights, a consistent collection can make your bio more appealing and click-worthy.

And that’s it, eight tactics to level-up your Instagram bio to attract your ideal audience, drive traffic, and convert sales. 

If you haven't updated your Instagram bio in a while, now’s the perfect time to give it a refresh and turn visitors into followers! 

FYI: Later's Instagram Scheduler is trusted by 7M+ marketers, creators, and small businesses. Sign up today and start planning your Instagram posts in advance — for free:

Amanda is a Content Marketing Specialist based in Toronto. When she’s not busy writing you can catch her playing tennis or sipping all the pop-culture tea.

Plan, schedule, and automatically publish your social media posts with Later.

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Home / How to Write a Great Instagram Bio

How to Write a Great Instagram Bio

Your Instagram Bio is one of the most important factors on this social network. It doesn’t matter what your account is for or what you do, your bio will be the first thing that your potential followers are going to see.

An Instagram Bio is key for people to learn:

• Who you are
• What you do
• Where to find you

It will definitely help you to get more interactions and persuade users on whether to follow you or not. So, in this post we will outline how to write a great Instagram bio as well as show some exemplary bios.

How to create a winning Instagram Bio

A study from Missouri University of Science and Technology revealed that online visitors only need two-tenths of a second to get a first impression of a profile, website or social account. In addition, they need another 2.6 seconds for the viewer’s eyes to focus and reconfirm that first impression.

What’s the first impression that users form when they visit your Instagram account? Your bio gathers a brief description that speaks to you. Take as much time as you need to write the perfect Instagram bio.

“Be creative, persuasive and realistic.” Let’s analyze all the existing fields on your Instagram Bio one by one.

1. Your name on Instagram

What’s your name? What’s your brand name?  Usernames don’t always allow others to know who you are. It might be that your name has already been used by other users. If this is your case, include your name or your business’ so you can be easily identified.

If your username identifies clearly who you are, you don’t need to state your name again in the description. Use it to explain what you do.

If you have a personal brand, it’s a good idea to add your specialization or what you do, to help position your brand and optimize your profile.

If you are ‘famous’ in your sector, you should include in your description your name followed by the word “official”.

2. Essential information to be included in your Instagram Bio

Your specialty,  your sector and what you do. You can explain what you have to offer to your followers as an easy way to introduce persuasive writing in your description.

Add your  location . Don’t forget to include your location or phone number if your strategy is focused on attracting the local public or you have a special interest in a specific area.

Contact information : Instagram now allows you to include contact buttons with your phone or email, without taking space on your bio text. Make sure that future customers can find the way to contact you easily.

You should include a link in your Instagram Bio to your website or blog, if you have one, to drive traffic to those sites.  Create an attractive call to action  before you add your link. You can use phrases or emoji’s for your calls to action.

4. Emoji’s

It’s recommended to  use emoji’s in your Instagram bio.  They help your profile to be more visually appealing and stand out.

5. Add hashtags or usernames

One of Instagram’s new updates is that the accounts or hashtags that appear in the Bio’s description can be clickable now. If you want to redirect people from one account to another, you should add it to your Bio. 

Create your own hashtag and include it in your bio to easily spread it.  You will know the existing interaction with your brand. If you add it to your bio, users will understand the relationship with your profile and brand.

6. Instagram stories highlights

Thanks to this Instagram’s update, your stories will last more than 24 hours. This new feature will help  boost your conversions.  Also, with the option of creating folders you can keep your stories more organized and your followers can see everything in the folder that they are interested in.

Examples of great Instagram bios

We have put together some great examples of Instagram bios:  Wonderforest . As you can see in the image, she uses several emoji’s and calls to action what makes her bio more dynamic. She also adds her email account and briefly explains what she does.

Wordsmeetwalls . This bio also includes several emoji’s. In this case, it mentions another profile to redirect traffic.

Leefromamerica . This profile explains everything you will find in her photographs and what she does. It also indicates how exactly get in touch with her and where she is.

Thechalkboardmag . This bio includes a clickable hashtag and also a link to a website. It also explains in few words what the account is all about.

Instagram Bio Ideas

Writing an Instagram bio could be difficult and you could be experiencing some writers block. Here are some ideas to inspire you:

• Funny Bios- A simple witty bio could be very beneficial to attracting new followers by starting them off with a laugh. See an example below from the well-known Cole Sprouse:

• Out of the Box and Creative Bios- Ask your followers a question, list your ingredients, or what you’re all about.

• Quotes for Bios- Add your favorite quote that resonates with you as your bio

Did you like our post?

Apply these tips and take your time to write an Instagram bio that makes your profile stand out!

It’s your turn now.

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200+ Instagram Bio Ideas You Can Copy and Paste (2024)

An Instagram bio is all about making a strong first impression. 

Most people decide whether to follow (or ignore) an account based on your bio.

If your Instagram bio is enticing, someone might decide to engage with your content or follow your account. If it isn’t, you might lose their interest. 

In this article, we’ll look at some cool Instagram bio ideas that you can literally copy and paste into your profile. You’ll also learn how an Instagram bio works, how to write one, and some cool Instagram bio tricks.

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What is an Instagram bio?

An Instagram bio is the small area under your username, where you can share some details about yourself or your brand. Your Instagram bio can include a brief self- or brand description, contact information, emojis, branded hashtag, and more. 

Here’s an example of one of the best bios on Instagram, by Sabrina Phillip . 

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Sabrina’s Instagram bio is powerful. The first line tells you what she does: “I help women make millions online.” 

The second line highlights her roles: “speaker, podcaster, multiple-7-figure CEO.” 

The third line adds a personal touch: “dog mom to @thescottishdoodles.” 

The fourth line talks about her additional interest: “travel writer @sabrinainscotland.” 

And the last line is her CTA, directing you to her webpage at www.liinks.co/sabrinamphilipp . 

She also includes emojis to make the text more eye-catching. 

If you’re looking for Instagram bio ideas that balance professional accomplishments with personal interests, Sabrina’s profile is a great example.

What makes a good Instagram bio?

You can write your Instagram bio any way you want. However, it’s best to apply tried-and-tested Instagram bio tips:

1. Describe your personal brand

The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out.

Queen Latifah’s Instagram bio does a great job of describing her personal brand. In the first line of her bio she writes, “Actor/Rapper/Singer/Producer.” When people visit her fan page, they’ll learn that she’s not just an actor and may check out her other gigs to learn more about her. 

Plus, that little blue verification mark appears on her page, so people instantly recognize her account's authenticity when they visit. A key takeaway from her profile is that you can hook people even with a short Instagram bio.

2. Highlight your interests

To make a good first impression, you need to connect with your audience. 

How can you do that? By sharing your interests. 

For example, Paola Antonini’s Instagram bio shares a subtle hint about who she is and what her Instagram account is all about. For her interests, she shares, “Lifestyle | Travel | Gratitude.” 

When you see the word “gratitude” thrown in there, you get a little intrigued. And after scrolling through some pictures, you immediately see that she has a prosthetic leg. 

Many of her Instagram posts include pictures of her living life, traveling, and having fun, which makes her interesting. Her 2.6 million followers likely agree. 

The best bio will always be the one that’s easy to read and highlights your key passions.

3. Share your contact information 

If you’re the owner of a fan page or business, or you’re a public figure, your Instagram bio should include your contact information. 

Most people write something like, “For business enquiries, email [email protected] .” You can also direct people to your DM for sending messages. 

The app company A Color Story includes its email address in its Instagram bio for easy communication. This simplifies the way followers and potential collaborators can get in touch with the business.

4. Add a call to action

Whether you’re a business owner or an influencer , having a call to action in your Instagram bio is a must. 

Remember: You’ve got one link that you can include for users to click on. So throw in a request to “Sign up for my course,” “Check out my latest blog post,” or “Shop the hottest fashion products now.” 

Tony Robbins’ Instagram bio example includes the CTA “⬇️ Podcast.” The arrow emoji points down to the link to get some extra attention.

200+ best Instagram bio ideas for standing out

Cool Instagram bios

• The best things come from living outside of your comfort zone
• Here’s my story for the history books
• I’m a cupcake in search of her stud muffin
• In a world where you can be anyone, be yourself
• Success is in my veins
• Yup, I’m just another Instagram influencer
• Scratch here ▒▒▒▒▒▒▒▒▒▒ to unveil my secret bio.
• No, this isn’t a dream. This is my reality.
• What should I put here?
• Welcome to my world

Good Instagram bio

• Simplicity is the key to happiness
• If I was a writer, I’d have a better Instagram bio quote
• You can’t become the best without first being the worst
• In a world of worriers, be the warrior
• It won’t be easy, but always try to do what’s right
• She turned her can’ts into cans and her dreams into plans
• Life is what happens to you while you scroll through Instagram
• A day in the life of me: Eat avocado toast, post Instagram videos , read Instagram comments
• It’s my time to step into the spotlight. I’ve earned it.
• I practice what I post

Creative Instagram bio ideas

• Dreams 👉 Goals
• If “love is in the air,” why is the air so polluted?
• It took me __ years to look like this
• Currently saying yes to new adventures
• I’m hurt, but I still smile. That’s my life.
• Midnight snacker 🌝
• Everyone else was taken, so this is me
• Recovering cake addict 🎂
• I make money in my sleep 🛌
• People call me Sara, but you can call me tonight 😉

Instagram bios emoji

• Welcome to my 👑dom
• 👇 Check out my latest blog post 👇
• 🐦: (twitter handle) 👻: (snapchat handle) 🎥: (youtube handle)
• Traveler ✈️ Book Lover 📖 Obsessed with tacos 🌮
• We love all animals 🐶 and donate a percentage of sales to marine life 🐠
• Cancer survivor 🎗️
• Personal Trainer 💪 Dancer 💃 Meditator 🧘
• Currently hanging out in 🇵🇹
• ❤️ Lover, not a fighter, spreading ✌️all over the 🌎
• Entrepreneur ➕ Globetrotter ➕ Motivational Speaker

Best Instagram bio to get followers

• Follow Me To Greatness
• Follow me and I’ll follow back
• Thank you, come again 
• Don’t know what to do? You can start by hitting that follow button.
• Follow my [adjective] story
• Click the follow button to be part of my [adjective] journey
• Wanna know my story? Press that follow button.
• I’m on my journey. Join me by following along.
• Follow me then follow the link below!
• Pls follow us on Instagram
• My story will inspire you, so be sure to hit that follow button
• Follow me to get a behind the scenes look at my life
• Follow along to witness history in the making

Great Instagram bios

• 🍂🍃Falling for you 🍂🍃
• ☕Stressed, blessed, and coffee obsessed ☕
• Having the time of my life ⏰🎉
• Looking at the world through 🌹colored glasses
• I’m sweet like honey 🍯
• 🌟Sending my selfies to NASA because I’m a star 🌟
• Please cancel my subscription to your issues
• Status Update: Currently hungry 🍔🍟🌭🌮🥗🍪
• Kanye attitude with Drake feelings 😭
• Don’t study me. You won’t graduate 🎓

Instagram bio puns

• They call me Febreze because I’m so fresh
• Don’t kale my vibe
• Follow my Instagram or I’m nacho friend anymore
• I believe in bee-ing myself
• My Instagram account is very a-peel-ing
• Seas the day
• I like to stop and smell the ros é
• I’m pawsome and currently having a purrfect day
• Spending my days in a well so I can say they’ve been well spent
• Artists never retire, they withdraw instead
• I’ve been told “You are what you eat.” Guess I ate a sexy beast this morning.
• My name ain’t Mary, but I’m still poppin’

Simple Instagram bio ideas

• I’m the exception
• Simple but significant
• Doing better
• Rollin’ with the homies
• Livin’ a little
• Pretty & Profitable
• Life is beautiful
• Glitter is the only option
• Anything but predictable
• I see beauty in everything
• Goal: bigger smile

Funny Instagram bio ideas

• I apologize for anything I post while hungry
• Humble, with just a hint of Kanye
• I’d rather steal your dessert than your boyfriend
• Sassy, classy, with a touch of badassy
• One day, I hope to become a grown up
• Used to think I was a tad indecisive, but now I’m not quite sure
• Life is short so I’m smiling while I’ve still got all my teeth
• My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert
• Relationship status: Netflix and ice cream
• The bags under my eyes are Chanel
• Instagram bio currently loading
• I’m actually not funny. I’m just really mean, but people always think I’m joking.
• I’m a social media guru. No, really, I am.

Cute Instagram bio ideas

• So many of my smiles are because of you
• All your dreams can come true, and I’ll make sure of it
• Live in the sunshine where you belong
• My life is better than my daydreams
• Sprinkling kindness everywhere I go
• I love my followers more than life itself
• Don’t regret the opportunities you were too afraid to take
• Sometimes we could always use a little magic—don’t hide the magic within you
• Every day might not be a good day but there is good in every day
• So grateful to be sharing my world with you

Instagram bio ideas for boys

• Living life on my own terms
• I don’t care what people think of me. This is me in rawest form.
• I’d rather be hated for who I am than loved for who I am not
• Risk taker. Adventurer. Globetrotter. Living my dreams.
• I might not be where I want to be yet, but I get closer everyday
• One day, I hope to be a happily married old man telling wild stories from his wild youth.
• I got to where I am today by being me
• I was born to do exactly what I’m doing today
• Don’t like me? Don’t care.
• I’m out here hustlin’ to claim what’s mine

Instagram bios for girls

• Not like the rest of them
• Oh, you 😊
• One of a kind
• The best things in life are really expensive. You can have me for $7 billion 😉
• Aloha 🌴🌴🌴🌴🌴🌴
• Hi. Hello. Hola. Ola. Bonjour. Ciao. Guten Tag. Namaste. Salaam.
• Life’s short, eat the cake 🍰
• Adding a little sparkle to your day ✨
• I regret nothing you see in this feed
• My greatest fear isn’t starting. My greatest fear is not making it to the top.

Business bio ideas for Instagram

• I believe in helping people
• Putting customers first since (founding year)
• Official home of (brand name) on Instagram
• 👇 FLASH SALE THIS WEEKEND ONLY—50% 👇
• Share your photos with us using #(brand name)
• 🌎 Free international shipping
• Contact us: [email protected]
• Click the link below to shop our Instagram
• Great selection of [type of products] merch
• Check out our bestsellers below

Bio captions

• Enjoying every second of my life, follow along and see for yourself
• When the pain passes, you eventually see how much good came out of a bad situation
• Love 💗 and Peace ✌️
• Mentally on the beach 🏖️
• If you want the tea, follow me ☕
• Dreaming bigger than my imagination can handle
• Starting over
• Just going with the flow 🌊
• I’m sparkling like my water ✨
• I don’t come with instructions, but my captions are the next best thing 📚

Myself quotes for Instagram bio

• I’m as rare as the Reckon Expert outfit skin in Fortnite
• I’m a limited edition, there’s only one me
• Less talking, more action. Take a look at my pictures if you don’t believe me.
• I am worthy of the greatness I hold
• It’s not your job to like me, it’s mine
• I’m awesome (don’t worry I think you are too)
• I’m not here to be average, I’m here to be the best
• Born to shine bright
• Always be yourself because an original is always more valuable than a copy

Funny instagram bios for millennials

• Even if you had instructions, you still couldn’t handle me
• Be young. Be dope. Run the show.
• I’ll remember and recover but that doesn’t mean I’ll forgive and forget
• I’d rather make mistakes than fake perfection
• I don’t wipe tears, I wipe the people who created them
• I’m like coffee: dark, bitter, and too hot for you
• In a world of average, I’m savage
• It’s hard to find someone who’s smart, funny, adorable, and a total badass. My only advice for you is, don’t forget to follow me.
• Too glam to give a damn
• My Instagram is proof that I’m always creating a better version of myself

Instagram bio quotes

• Don’t care what you say about me, I like the way I am
• Love without limits
• I’m suffering from an extreme case of not being a Kardashian
• Together we could be unstoppable
• I’m so deep even the ocean gets jealous
• Tell me not to do something and I’ll do it twice and take pictures
• All I do is win, win, win. No matter what.
• In a world where you can have everything, be a giver first
• You become what you believe, so believe in yourself
• In a world of darkness, look up at the stars

Instagram bio quotes short

• Welcome to my Instagram
• Check out the link below
• This is my life
• I got nothing
• Screw perfect
• Happy thoughts
• Just smiles 🙂
• Meet (name)
• This is my bio

Instagram bio text

• Single. Determined. Living life.
• Creating sunshine in the world
• I wonder how many calories my exes burned jumping to conclusions
• Always better together xoxo
• You’ll never shine if all you do is throw shade
• Just a little bit imperfect
• Real queens fix each other’s crowns
• Today’s the kind of day I live for
• No one’s life is as perfect as their Instagram feed
• I don’t know where I’m going but I’m going

Inspirational Instagram bio ideas

• Every day I create a life I love
• When the world is dark, look up to the stars 🌟🌟🌟🌟🌟🌟
• Trying to watch more sunsets than Netflix
• I’m ready—let’s do this
• Be a flamingo in a flock of pigeons
• Making mistakes is better than faking perfection
• Sprinkling a bit of magic
• Sharing my happy thoughts
• Capture every moment
• I’m the rainbow 🌈 on the rainy day 🌧️

Fitness bio ideas for Instagram

• Workout enthusiast and personal trainer
• When you feel like giving up, keep going
• You are what you do, not what you say you’ll do
• Strength comes from doing things you thought you couldn’t
• Do something today that your future self will thank you for
• Today doesn’t need your excuses. Make it happen.
• The worst workout is the one you didn’t bother to do
• Hustle for more muscle
• Train insane or remain the same
• Helping you build healthier habits

Instagram bio for fashion

• I dress as if I’m about to see my arch nemesis
• My clothes might not change the world, but I sure will
• I’ll make you stop and stare
• My clothes highlight my colorful life
• I may be a fashionista but I’m not all about labels
• Shopping is my therapy—hey, it’s cheaper 😉
• “I need new clothes.” —Me, every damn day
• My ex doesn’t go with my outfit
• Money can’t be the root of evil since shopping brings people so much happiness
• Women can look beautiful in any outfit, but the right outfit can make women become powerful

Creative instagram bios for models

• Shh… I’m a Victoria’s Secret model. It’s such a big secret, not even Victoria knows.
• Full-time Instagram model—DM for business enquiries
• I’m not just a girl with a phone, I’m a model
• The prettiest smiles hide the biggest secrets
• I wear confidence on my sleeve
• The most important part of a camera is the person in front of it
• I take a lot of selfies for my future biographer
• Life is short, make every selfie count
• #Beyourselfie
• I don’t use filters for my photos—all real girl over here 🙂

Travel Instagram bio ideas

• I might not know who I am, but I know where I want to be. Right here in paradise.
• My best stories are found within the pages of my passport
• I haven’t been there yet, but it’s on my list
• ⚫wanderlust ⚫a strong desire to travel
• Join me on my next adventure!
• Travel is the only thing you buy that makes you richer
• All I need is Vitamin Sea 🌊
• I like taking the scenic route
• Take advantage of every opportunity you get because some things only happen once in a lifetime
• Fill your life with experiences so you always have a great story to tell

Instagram bio examples

• It’s better to be a lonely lion than a popular sheep
• Wake. Play. Slay.
• Creating the life of my dreams one day at a time
• I’ve scrolled millions of miles with my thumbs
• Life isn’t perfect, but your photos can be
• C’est la vie
• I strive to impress myself
• See the good in the world
• Single and living my best life
• I may be a handful but, hey, you’ve got two hands!

Instagram bio generator

Instagram bio generator, your generated bio:.

You can also try an Instagram bio generator for some fresh ideas. This online tool asks for a few details and whips up the perfect line for your Instagram profile. It’s powered by ChatGPT, but remember, it’s not perfect. To hit the mark, fill in all the fields with as much info as you can. This helps you brainstorm for your final version.

Just a heads up: Sometimes, the tool might spit out stuff that’s off the mark or even a bit dodgy. Whatever it comes up with, using it is all on you, including making sure everything is legal and doesn’t step on anyone’s toes.

5 Instagram bio tricks to try

Want to learn a few tricks to make your Instagram bio pop? Here are four of the most popular ones:

1. Change the font in your Instagram bio

Using a tool like LingoJam , you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, like your name. 

Then, scroll through fonts until you see one you like. Copy and paste it right into your Instagram bio.

2. Add symbols to make it more noticeable

Using a website like CoolSymbol , you can copy and paste symbols and fancy text. 

You’ll find lots of cool symbols like stars, copyright, arrows, currency, brackets, hearts, zodiac signs, and more. As soon as you click one of the symbols, it immediately gets copied. Then you can head on over to Instagram to post it in your bio.

3. Create a link in bio to improve visibility

You probably already know how to add your website link in your Instagram bio. But what about when you want to add multiple links? 

A cool little website that will help you do this is Linkpop . All you need to do is log into your Shopify account, add the links you want to the landing page, and share your unique link on your Instagram profile.

When all that’s done, your Instagram bio link ends up directing your visitors to a page with multiple links.

To add a link to your Instagram bio, follow these steps:

• Go to your profile and select the Edit Profile button
• Add the URL in the Website field
• Save the changes
• Test the website link in your profile

4. Add line breaks to your Instagram bio

Using the free tool by Apps4Life , you can add line breaks for your Instagram bio (or Instagram captions ) and click the Convert button to add it to your clipboard. 

Then, you can head to your Instagram app and paste the text directly into your bio. This saves you the hassle of manually creating space you need within the Instagram app .

5. Add your location if it makes sense

You can add a location to your Instagram bio if you are listed as a public figure or business. If you are, follow these easy steps:

• Go to your profile and select the Edit Profile button.
• Under Public Business Information, select Contact Options. 
• Choose Business Address and fill in the fields.
• Save the changes.
• Test the address in your bio to ensure it links to the right place.

Drive more engagement with a killer Instagram bio

The best Instagram bios can help elevate your Instagram account, along with your personal and professional goals. 

Whether your goal is to grow your followers or make more sales , you can add calls to action to your bio to get people to do specific things when they visit your profile. 

But don’t neglect the opportunity to share more about yourself and your brand. One of the most important things is to be memorable and engaging—so don’t be afraid to get a little fun and quirky.

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Instagram Bio Ideas: How to Craft the Perfect Bio for Instagram

Looking for Instagram bio ideas? We've got them for you. In this article, we'll share tips for how to write a killer Instagram bio as well as share examples of IG bios to spark your creativity.

Your Instagram bio is the first thing someone sees when they land on your profile. Crafting witty, funny, or informative Instagram bios can help people understand who you are before scrolling through your Instagram profile to see your content.

As a brand or content creator, you can give people a quick snapshot of what you stand for, the brands you own, what makes you unique, your business hours, or what your business is in one sentence.

A compelling Instagram bio can hook someone in to follow you even before looking at a single post, so creating one for your Instagram account is a must.

In this article, we'll walk you through a start-to-finish guide on how to craft the perfect Instagram bio, including:

• How to Write an Instagram Bio that Stands Out
• How to Cultivate a Specific Aesthetic with Your Instagram Bio
• How to Make the Most of Your Link-In-Bio
• Instagram Bio Ideas You Can Use for Inspiration

Let’s get started.

How to Write a Compelling Instagram Bio

Writing an Instagram bio can seem intimidating. You're making a first impression on people coming to your page, so you want to get it right. Fortunately, there are several strategies and tools you can use to speed up the process. We've covered a few here.

What Makes a Strong Instagram Bio?

A strong Instagram bio is typically six lines long and includes these key elements:

• Name. The first line is where you can include your brand name, full name (for content creators), or main keywords (if you want to be searchable).
• What you do. The second line is where you share a simple statement about what you do. Avoid jargon or vague statements about what your product is to help people quickly understand what your Instagram account is about.
• Other projects. The third line might include your associations, such as a company you own (if you're a creator) or other brand accounts your business owns.
• Value prop. The fourth line should include a key benefit or main value proposition of your business or personal brand – why would people want to buy from you or work with you? Answer that question in a single statement that makes clear why your brand is different from your competitors.
• Call-to-Action. The next line should be your main CTA. What’s the action that you want people who visit your Instagram profile to take? You can use an emoji to point to the link below to help draw the eye.
• Link. The last line in the bio will be the link you want people to visit. This might be a link to your website, a link landing page with multiple high-value links, or a specific URL you want people to visit at the moment (your latest YouTube video or a seasonal promotion you’re running, for example).

How to Write a Searchable Instagram Bio

Including keywords in your Instagram bio is part of Instagram SEO or search engine optimization. What does that mean? By using relevant keywords in your Instagram bio, it'll be easier for your account to pop up in Instagram’s search results.

For example, if you own a digital marketing agency, you'll want to include the words "digital marketing agency," or "marketing agency" in your bio. You might even replace your brand name with the keywords you select, while keeping your brand name for your handle only.

Many digital marketing agencies use the hack where they replace their name with the keyword they want to rank for, so when people search those terms on Instagram, they show up closer to the top. People will still be able to find your business by your brand name, especially if your handle remains unchanged. It's a double source of traffic to your profile.

If you’re a brick and mortar business, location keywords are also important to include in your bio. For example, this bridal apparel store, Miosa Bride , has two locations. Their second location includes the city (Folsom) in the name part of their bio. This both helps distinguish this location from their primary store in Sacramento and catches search traffic from brides searching for wedding dress stores in the Folsom area specifically.

Use Instagram Bio Templates

There are multiple formats you can follow on how to structure your Instagram bio. The bigger the brand is (and the more brand recognition it has) the shorter your Instagram bio can be. For example, organizations like Airbnb don't need to over-explain who they are and what they stand for. Most people have heard of them.

If you're a content creator, you might include tags to brands you're associated with, your other social media accounts, or promote an upcoming event or launch. Many Instagram influencers share their TikTok account size in their bio to showcase that they're on other platforms and they've got big audiences there, too.

Best Tools for Writing an Instagram Bio

There are various tools you can use for writing an Instagram bio. If you need help crafting copy for an Instagram bio, you can use AI writing tools like Wordtune or Chat GPT4 to help give you a draft as a starting point.

You might ask an AI tool to "Write me four short lines for my Instagram bio for my course creation business geared towards entrepreneurs that describes my business in one line, has a key benefit in lines two and three, and has a call-to-action to sign-up for my webinar in line four." The more information you feed an AI tool, the better your results will be at crafting an Instagram bio that makes sense for your business.

How to Cultivate a Consistent Aesthetic in Your Instagram Bio

Your Instagram account is an extension of your visual branding, whether that’s personal branding or company branding. If you already have or want to craft a specific, immediately recognizable visual brand, your Instagram bio and profile need to contribute to that branded feel.

Here are a couple of areas you can focus on to create a seamless visual aesthetic on Instagram.

Use Emojis for an Aesthetic Instagram Bio

Emojis are a great way to showcase personality, add a pop of color, and add emphasis in your bio. You can use emojis to replace words or as a bullet point to create line breaks in your Instagram bio. Emojis are often used by content creators or playful brands.

Which emojis you use, or if you even use emojis, is largely dependent on the kind of brand or account you run. For example, if you run a fashion or beauty brand, a few cheeky emojis can inject a lot of personality to your bio. However, if you're running the account for a cancer research institute, they might come across as flippant or insincere because of the sensitive subject material.

Ultimately, emojis need to make sense with your brand personality and voice.

Add Aesthetic, Custom Covers to IG Story Highlights

While Story Highlights aren't exactly in the bio, they're one of the first things people see when looking at your bio. You can use templates to create unique Story Highlight covers that stand out. For example, YouTube's Instagram bio includes custom graphics for their Story Highlights that use a vibrant color palette with a simple graphic to make the Story Highlights pop when browsing their Instagram profile.

Alternatively, you can use a cohesive color palette or attention-grabbing photos, add a simple pattern design, or use icons to make your Story Highlights stand out. Alani Nutrition , an energy drink brand, uses bright, solid colors as their highlight covers. This keeps the super-saturated, vaporwave visual branding they have on all of their packaging and in their posts but doesn’t distract from the actual content below.

Related Article: How to Pin Posts on Instagram

How to Make the Most of Your Instagram Link-in-Bio

Many brands see Instagram as mainly an awareness channel. And now that Meta has canceled the Reels Play bonus program, it’s true that there’s no direct way to make money on Instagram if you’re not an e-commerce brand. However, Instagram can still be a useful tool for growth.

One of the best ways to make Instagram work for you is knowing when and how to drive traffic away from Instagram to where it will have the most business impact. There are two main places you can add links: with the link sticker in Instagram Stories and your Instagram bio. Let’s talk about how to make the most of that link in bio .

Use a Call-to-Action in Your Instagram Bio

As a brand, your Instagram bio needs a clear CTA that directs people back to your product and website. And even if you're a content creator, there are probably still actions you want people to take when they visit your Instagram bio – whether that’s going to another channel where you make longer form content, checking out a collab you participated in, or using an affiliate link to buy a product you recommend.

In the last line of your bio, make sure to explicitly state what action you want people to take. You can also add some visual cues. An emoji, such as a finger pointing down or the downward arrow, will help draw the eye to the link below your bio.

Don’t be shy! Be direct in asking for what you want and telling people what they will get if they click that link.

Use a Link Landing Page as Your Link in Bio

Instagram bios only have one spot for a link, which can seem a little limiting, but it doesn’t have to be!

You can use tools like Linktree to create a link landing page. If you have multiple links you want to direct your Instagram followers to, a link landing page creates a single link for people to click on to find multiple resources.

For instance, if you’re a content creator, you may want to link to your merch store, an active brand collaboration, and your latest YouTube video. You can add all of those under your link landing page. Alternatively, if you own a small business, you might link out to multiple blog posts, your product page, other social media accounts, contest details, or even an FAQ page.

These link landing pages often have free plans with a limited number of links, branding options, etc., so you can trial the product. For more customization, like adding your own brand colors and fonts, you can always upgrade to keep that aesthetic, branded experience.

Instagram Bio Ideas for Brands and Creators

Now that you know the best practices for creating an Instagram bio, let's look at some inspiration from accounts that are killing it.

Instagram Bio Ideas for Course Creators

Stephobi's Instagram bio is all about how to work with her. In her first bio line she shares what she does with specific numbers to entice the collaboration. By explicitly saying, "Build a $10k - $30k/month coaching business" she’s announcing exactly what value people will get by taking her course.

Above her link-in-bio, she makes the direct ask, "Work with me" and then leads your eye down with an emoji. Her link-in-bio shares links for working together, her ebook, and an event registration.

Good Instagram Bio for Small Businesses

CLI Studios' Instagram bio follows a standard format that brands can emulate to share as much context to potential new followers as possible. They include a short line that describes exactly what they are: "The only dance app with every major style."

Then, they hook you in with a value proposition by highlighting what makes them great: their app has "1000+ online dance classes." Then, they mention you should tag them to be featured. This is a great way to get people to share their user-generated content with you and drive organic engagement.

Finally, they answer the question "what's in it for me" by offering you a free 7-day trial. They also use their Instagram bio to call out their other relevant accounts. In their bio link, they use LinkTree to include several links about their programs, audition details, blog, TikTok account , and more. What makes this a good Instagram bio is that you understand immediately what the brand is about and are even encouraged to engage with them on Instagram by tagging them.

Related Article: How to Change the Background Color on an Instagram Story

Clever Instagram Bios

The iconic inventor of Spanx, Sara Blakely , is a great example of what it takes to make a clever Instagram bio. Her bio highlights her relatable personality (who doesn’t love fries?), her personal mission statement (“it’s my calling to support women”), and her sense of humor.

Take her Instagram profile photo , in which she’s wearing a bra over her shirt, for example. Spanx sells undergarments, so it’s on brand while also showing that Sara Blakely is a funny gal who doesn’t take herself too seriously.

She tags her Spanx account in her bio, so you can check out her business. Tagging your business on your personal Instagram bio is something most entrepreneurs and creators do to help boost their business' visibility on Instagram.

Best Instagram Bios for Content Creators

Mr. Beast has one of the best Instagram bios. As a business owner or content creator, you need to have a call-to-action in your Instagram bio that drives people back to your product or that asks people to collaborate with you on a project.

Mr. Beast doesn't mess around with his bio. In one sentence, he shares his vision of what he stands for "I want to make the world a better place before I die." But in the second line he makes the ask of how you can support him, by going to Walmart to buy the chocolate he sells. His Instagram bio link goes directly to his chocolate website, so you can learn more about the chocolate (or buy).

Simple Instagram Bio Ideas

Whole Foods Market Instagram bio highlights the main benefit you'll get from following them, "discover new flavors, new favorites, & new ideas." They also include a branded hashtag that you can use to tag your food pictures with. Promoting your branded hashtag in your bio is a great way to encourage people to post content about your business. #WholeFoodsMarket has over 300,000 posts.

Cute Instagram Bios

The easiest way to create cute Instagram bios as a brand or creator is to use emojis. It'll help set a visual tone for who you are and what you stand for. Blume uses emojis at the start of each bio line to visually break up the bio into a bulleted list as well as add some color, personality, and tone.

Their bio highlights what they are, their unique value propositions (plant-based, organic, plastic neutral plus, all-female team, and Canadian). They also include a link in bio where you can shop their collection, subscribe to their email newsletter, find recipes or store locations, and more.

Creative Instagram Bios

Having a creative Instagram bio isn’t just about using different fonts and emojis. You can also create a creative Instagram bio by highlighting your business's product. In Teva's Instagram bio, they ask people to send them their old sandals so that they can be recycled. Their products are made with recycled materials to help reduce waste.

Asking people to send old sandals isn't something you'll find on most Instagram accounts. But the ask is related to their mission and values, which helps you better understand that the company values sustainability without explicitly saying that. Non-profit organizations can also run a fundraiser on Instagram and promote them to their followers.

Funny Instagram Bio Ideas

If you're looking for funny Instagram bios, look no further than Snickers . Their Instagram bio includes a single sentence that reads, "If you think this is Twitter, maybe you just need a SNICKERS." It's a clever way to promote their chocolate bar while poking fun at a different social media app. They include a bit.ly link in their bio that leads directly to a sweepstakes contest. It's likely that they regularly update their bio link with their latest promotional events.

Funny Instagram Bios for Smaller Accounts

The Instagram account for the tumblr poet also uses humor in their Instagram bio. Their whole bio is dedicated to the emo online poet archetype, including the profile picture, which is just the pensieve face emoji edited to be wearing a black beanie.

The bit continues with a funny quote that reads, "i followed my heart, but it did not follow back,” likely a reference to the old trend of “follow for follow back” on Instagram and tumblr. But it also pokes fun at the expression "follow your heart."

It’s not just jokes, though. They also use the space to promote their poetry book, Flowers Are Just Tiny Trees, with a clear call-to-action and a finger emoji pointing towards their link in bio where you can purchase the book.

Cool Instagram Bios

Beardbrand's Instagram bio highlights what their brand is, has a cool call-to-action to text them for a free personalized style consultation, and encourages brand engagement by asking you to tag them in your photos. Most brands don't offer consultations when it comes to their product offering which helps make their profile stand out.

The word "beard" shows up in their bio multiple times, which makes it easy to quickly understand what this Instagram profile is all about while also implementing good social media SEO tactics. Their Instagram bio links to various blog posts, social media accounts, a product quiz, and their homepage among others.

Other Instagram Bio Examples

Kylie Cosmetics uses their Instagram bio as a promotional tool for their product launches. In their bio, you'll find the date to an upcoming volume mascara and liquid eyeshadow launch coming April 6.

Promoting your product launches on Instagram helps build hype for upcoming launches so people can mark their calendars and get ready to purchase your latest product (especially when your brand has millions of loyal customers). Their bio link leads directly to their online store where you can purchase beauty products.

The best Instagram bio ideas come from browsing various Instagram accounts in your niche and looking at how people position themselves. We've shared Instagram bio examples for you to get a general idea of how people format their bios, promote themselves or their brands, and convince you to buy from them or work with them.

Use them for inspiration, but don't copy them. The best Instagram bios are authentic to who you are and what you stand for so you can continue to attract the right people to your account.

If you're currently working on building an audience on Instagram, check out Kapwing's video editor for brands and agencies.

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Formerly Paladin

Published January 24 th 2020

How to Create the Perfect Professional Instagram Bio

Learn the Instagram bio tips and tricks to promote your brand and attract new customers.

Creating an interesting Instagram bio that grabs your audience’s attention should be a key priority for all brands and influencers.

The best Instagram bios will showcase your brand’s personality, promote your business, and convince people to follow you.

In this article, we will discuss the key elements you need to create the best Instagram bio for your brand. So here’s how to make the perfect professional Instagram bio.

But first, see How to Get Verified on Instagram. Also, if you want to get more engagement with your IG posts, try these 23 powerful tips .

Use keywords for the name field

If you click on Edit Profile, the first field you will find is Name. This is different from your Username, which forms your Instagram profile URL (http://instagram.com/username) and gives your profile page its brand name.

The Name field, in fact, makes up the first 30 characters of your Instagram bio and is key to helping with Instagram SEO.

When people search on Instagram, the words in the Name field are analyzed for matches. So if you want to rank well in searches from an Instagram SEO perspective, it is crucial you use keywords relevant to your niche in the Name section (not necessarily your business name, as the title suggests).

Emojis can also be searched for, and so should also be featured in the Name field if appropriate. For more information on how to select and write a Username and Name, and how they help with SEO on Instagram, check out this article .

Writing the bio

An Instagram bio has to make an impact on your audience. It has to tell people what your business is, what you do, and why they need you. It also has to convince people to not only follow you, but to complete a particular task of your choosing (like visiting your website).

And as you are only allowed 150 characters for your bio (plus the 30 characters for your Instagram Name) this is not an easy task! So let’s have a look at what text you should include in your bio.

Specific niche or service – If you are in a specific profession or industry niche, or are known for offering a particular service, then it is important to make this clear in your Instagram bio to help you immediately connect with the right crowd.

Skills and experience – Sharing your skills and experience will help present a professional business, building trust with your target audience and giving them an insight into what you offer.

Hobbies and interests – If your brand is based on you as an individual, then building a relationship with your followers is key. Share a bit about who you are – your hobbies, interests, values, and beliefs – to come across as likable and engaging.

Use your brand’s voice with a touch of humor – Using your brand’s voice is a must, as this will ensure consistency across your social networks and enable your audience to immediately recognize you. However, a splash of humor will add a personal touch, making your brand more relatable.

Evidently, there is much to consider when writing your Instagram bio. But we aren’t finished there. Let’s look at other elements you should include to create an effective bio.

Using emojis in your Instagram bio will give your profile a visually fresh and fun feel while helping your brand stand out from the crowd.

Emojis also take up less space than words, enabling you to add extra info about your brand that the character count wouldn’t allow for with text.

Here are some top tips for using emojis in your Instagram bio:

• Be creative and try a combination of words interspersed with emojis
• Use emojis to emphasize key points in your content or as bullet points to break up the text and make it easier to read
• Emojis should always be relevant to your brand and add value to your bio.

It is not a good idea to use just emojis on their own with no text. This can be confusing to your audience and is a waste of precious brand promotion space.

And remember, once chosen, emojis aren’t set in stone. Play around with different emojis over time to see what fits best with your brand.

For more on emojis, here are 5 Steps to Using Emojis for Marketing .

Use hashtags

Adding your branded hashtag to your bio is another important Instagram strategy. This will help not only drive post engagement, but also create a community around your brand.

By giving your followers a way to share their content with you and your community via your branded hashtag, you will quickly create a strong interactive hub on Instagram.

This can help promote your business and enable your brand to reach a wider audience.

Call to action

Your Instagram bio is the perfect place to add a call to action . Tell your audience what you want them to do, and if possible, how to do it. For example, ask your audience to follow you on Instagram or other social media channels. If your organization provides a service, display your email to encourage people to get in touch for a discussion or quote.

Brick-and-mortar stores should include their address and opening times, so people can easily find and visit them.

If you want your audience to open a particular web page, ask them to do so and then add the URL to the Website field (covered in more detail next).

Give spacing and line breaks as and when needed

Sometimes, it’s difficult for people to scan through your bio when it contains a large piece of information.

Breaking down your bio into a list or bullet format with neat spacing helps people consume the information with ease.

Having a list also enables you to include call-to-action buttons along with your bio.

Website URL: How to put a link in your Instagram bio

Instagram only allows you one clickable link, which appears at the bottom of your bio. Most Instagrammers display their website’s homepage URL, which makes sense if your goal is to drive traffic to your site.

However, as your business and Instagram goals change over time, so should your website URL link.

Consider linking to your latest product page, a landing page for a recent marketing campaign, your newest blog content, or contact page.

There are many possibilities here, so make the most of the link in your Instagram bio by changing it up in line with your business objectives.

Choose a profile picture

The final step in this process is selecting a profile picture. The obvious choice for this is your brand logo, which you already use on your website, marketing material, and other social media channels.

Using an identifiable symbol will make it easy for your target audience to recognize you. It will also help raise awareness of your brand by making sure it is constantly visible within your niche on social media.

Instagram Stories Highlights

Instagram Stories Highlights is one of the exciting features which a huge number of brands use for different purposes like promoting their products, reminding people about the upcoming event, glimpse of behind-the-scenes activities, polls or quizzes, and a lot more.

Hubspot makes use of this feature well to educate their audience, according to their areas of interest and then guide them with a blog post once they tap on the story.

The segmentation of users by Hubspot helps them acquire quality leads. If you’re new to Instagram Stories Highlights, follow the steps mentioned here to create story highlights for your brand .

Other strategies that you can try out

Instagram fonts

Brands can also experiment sometimes by using Instagram custom fonts in their bio.

They can use it in some parts of their bio on important occasions like brand announcements, sale, events, webinars, etc to grab immediate attention of the user.

There are plenty of tools available in the market to apply these custom fonts with ease .

Instagram symbols

Like Instagram fonts, brands can easily copy and paste their choice of symbols on their Instagram bio using tools like Cool Symbol .

Instagram quotes

Brands can display famous quotes on their bio from time to time, which users might enjoy when they land on their page.

Sale/event/product announcement

Instagram bio is a great place to announce the live events which are happening and for future announcements. Fans can keep a tab of the activity happening at your end by just checking your bio.

These are different bio examples which you can try out to get an excellent first impression when visitors land on your Instagram page.

Final thoughts on how to create a professional Instagram bio

As you can see, there are many elements to creating a professional Instagram bio for your brand.

However, your Instagram bio doesn’t need to be static – shake it up a bit. Try out different emojis, calls to action, text, and more.

By varying your Instagram bio, you will find out what your audience responds to and what works for your business. Good luck!

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200+ Instagram Bio Ideas For 2024

While you spend most time optimizing your Instagram feed, don’t neglect your Instagram bio—it’s more important than you think.

This 150-character blurb is like your storefront on Instagram. It's the first thing people see. In this post, we'll give you some fresh new bio ideas to try in 2024 that could turn profile views into likes and followers.

What Is an Instagram Bio?

Your Instagram bio is the short description on your Instagram profile where you share about yourself and include any links, hashtags and call to action.

What should I put in my Instagram bio?

Here are some ideas for what to write in your Instagram bio:

• Keep it short and sweet. Aim for around 100 characters.
• Add an interesting fact or quote about yourself.
• Mention what type of content you post and your niche.
• Link to your other social media profiles and website.
• Use hashtags relevant to your niche.
• Add a call to action like "DM for collaborations"
• Add an emoji or two to make it more fun.

What Makes a Good Instagram Bio?

A good Instagram bio effectively captures the essence of who you are and what you offer, all within a tight 150-character limit. Make it simple and sweet, and focus on what makes you unique.

Keep it short, sweet, and to the point so people understand right away what your account is about and who you are. The right bio can help you attract more of your ideal followers and set the right tone for your content.

200+ Instagram Bio Ideas

Here are some effective Instagram bio ideas to attract the right followers and set the right tone for your content:

Cool Instagram Bio Ideas

• Not your average bio. Stay curious and scroll through.
• Always ahead of the curve. Stay tuned for the latest in [your niche/interest].
• Giving you a sneak peek into my life, passions, and creative process.
• Collecting sunsets & good vibes ✨ Follow my adventures!
• Making memories, one day at a time.
• Less talking, more doing. Inhale confidence, exhale doubt.
• Bio so good it will make you tap that follow button.
• Here for the good vibes and good times.
• Always up for an adventure, DM me if you're down.
• Life's too short not to have fun, so follow along!

Positive Instagram Bio Ideas

• Living my best life. Here for good vibes and good times.
• Chasing sunsets and adventures. Follow along!
• Storyteller. Collector of moments.
• Coffee lover. Wanderer. Food enthusiast.
• Life's an adventure. Let's go exploring!
• Creating joy through photography.
• Spreading positivity one post at a time.
• Documenting life's simple pleasures.
• Capturing the beauty in the everyday.
• Sharing my passion for travel and culture.

Cute Instagram Bio Ideas

• Be sweet as sugar.
• Your smile is the cutest.
• I love to bake and make things cute.
• Kindness is the new cool.
• Spreading joy one cupcake at a time!
• Making the world a little cuter, one craft at a time.
• Chasing rainbows and unicorns.
• Living my best fairy tale life.
• Believing in magic and possibilities.
• Happily Ever After starts now.

Aesthetic Instagram Bio Ideas

• Chasing golden moments with a vintage lens.
• Sipping matcha under fairy lights, weaving stories one photo at a time.
• Lost in wanderlust, collecting coffee shop vibes and foreign smiles. ✈️☕️
• Minimalist soul with a maximalist heart.
• Bookworm by day, moonlit adventurer by night.
• Curating a life filled with warm cups of tea. 🪴☕️
• Collecting vintage treasures and sharing them all here. ️
• Wild at heart, with a dash of daydreams and a sprinkle of stardust. ✨
• Embracing slow living, finding magic in the everyday.
• Building a life like a poem, filled with whispered verses and quiet beauty.

Creative Instagram Bio Ideas

• My bio is under construction, just like my life. Stay tuned for chaos!
• My bio is a riddle... Solve it if you can. (Hint: It's hidden in my posts)
• Brush in hand, creating one story at a time.
• Exploring the world through words and images.
• Sharing the journey of creation, one piece at a time.
• Making art to make sense of the world.
• Telling visual stories that connect us.
• Turning passion into pixels and ink.
• An artist's life, captured in moments.
• A camera, a pen, and a world to explore.

Descriptive Instagram Bio Ideas

• Coffee connoisseur by day, stargazer by night. ☕️
• Baking chaos architect, plant whisperer, and sunshine enthusiast. ‍☀️
• Uncaging laughter with puns and adventures, one photo at a time. ️
• Aspiring wordsmith weaving tales of travel, culture, and the occasional doggo pic. ️
• Curating a visual journey of vibrant hues, soulful connections, and endless curiosity.
• Fitness fanatic and foodie, fueling both body and mind with delicious challenges.
• Music maven, bookworm, and dreamer sharing snippets of joy, reflection, and melodies.
• Chasing creativity through fashion, photography, and the occasional DIY disaster. ✨
• Embracing the chaos and beauty of motherhood, one messy bun and heartfelt moment at a time. ‍‍
• Tech enthusiast by trade, adventurer at heart, documenting the digital world and beyond.

Funny Instagram Bio Ideas

• Warning: This may contain excessive sarcasm and questionable life choices.
• Basically just here for the snacks and the chaos. Don't mind me.
• Professional overthinker with a minor in procrastination. 🙎‍♂️
• 90% caffeine, 10% actual personality. But hey, it works! ☕️✨
• My hobbies include napping, eating, and avoiding adulting like the plague. ‍♀️
• Making questionable decisions at an alarming rate. Follow for updates. ⚠️
• My life motto: "If you can't laugh at yourself, life will do it for you...awkwardly."
• My therapist says I should express myself more. So here I am, unleashing the chaos.
• Not sure what I'm doing, but at least my outfit is on point. ‍👗
• I'm like a box of chocolates. You never know what you're gonna get (but with slightly more existential dread).

Simple Instagram Bio Ideas

• Coffee, cats, and creating things I love. ☕️
• Sunshine seeker, wanderlust chaser, laughter finder. ☀️
• Just here for the good vibes and fluffy dogs.
• Fueling my wanderlust with every sunrise.
• Books, beats, and chasing big dreams.
• Laughter is my language, kindness my superpower. ❤️
• Cooking up deliciousness and sharing the journey. ‍
• Embracing the simple things, finding beauty in the everyday.
• Living life with a grateful heart and open mind.
• Discovering adventures one click at a time.

Short Instagram Bio Ideas

• Coffee & wanderlust: my two loves. ☕️
• Embracing the chaos with a smile.
• Books, brews, and beautiful views. ☕
• Less talk, more explore.
• Sunshine seeker, laughter finder. ☀️
• Wild at heart, free in spirit.
• Coffee fueled, wanderlust driven. ☕️
• Finding magic in the everyday. ✨
• Spreading kindness, one smile at a time.
• Collecting memories, not things. ✨

Quotes for Instagram Bio

• "Be kind, for everyone you meet is fighting a hard battle." - Plato
• "Start where you are. Use what you have. Do what you can." - Arthur Ashe
• "Don't let the noise of other's opinions drown out your own inner voice." - Steve Jobs
• "Don't judge each day by the harvest you reap but by the seeds that you plant." - Robert Louis Stevenson
• "The purpose of our lives is to be happy." - Dalai Lama
• "Life isn't about waiting for the storm to pass; it's about learning to dance in the rain." - Vivian Greene
• "There is nothing permanent except change." - Heraclitus
• "Do what you can, with what you have, where you are." - Theodore Roosevelt
• "Keep your face to the sunshine and you cannot see a shadow." - Helen Keller
• "Be the change that you wish to see in the world." - Mahatma Gandhi

Inspirational Instagram Bio Ideas

• Every new morning is a chance to start over.
• If you can dream it, you can achieve it.
• Be the reason someone smiles today.
• Change the world by being yourself.
• Live simply. Love generously. Care deeply. Speak kindly.
• The greatest glory in living lies not in never falling, but in rising every time we fall.
• The only person you are destined to become is the person you decide to be.
• The most wasted of days is one without laughter.
• Don't let the fear of striking out hold you back.
• Fall down seven times, stand up eight.
• Life has its ups and downs. Moments of joy and sorrow. But the key is to keep moving forward.
• Don't let past failures hold you back from trying again. .
• Focus on the progress you are making, not perfection.
• Surround yourself with people who believe in you and lift you up.
• Have faith that you are right where you are meant to be.

Instagram Bio Ideas for Businesses

• Obsessed with [product/passion]. Helping you [benefit]. Join the journey!
• We turn [problem] into [solution]. See how!
• Your one-stop shop for [niche]. Curated with love.
• Handcrafted goodness for the [target audience]. Shop now!
• Making a difference, one [product/service] at a time. Be part of it.
• More than just [product/service]. We're a community.
• We don't just sell [product], we build stories. Follow for yours!
• Local love, global impact. Shop small, dream big.
• Behind the scenes at [business name]. Get exclusive access.
• More than a business, we're a movement. Join the [cause].

Travel Instagram Bio Ideas

• Passport stamps are my souvenirs. ✈️
• Wanderlust is my middle name.
• Plane tickets are my love language.
• Trading comfort zones for cocktails with a view.
• Home is wherever I roam.
• Follow me, I'm lost but enjoying the scenery. ️
• Brb, exploring the world. Be back never.
• My happy place is anywhere with Wi-Fi and a passport.
• I travel not to arrive, but to go.
• Wander often, wonder always.

Fashion Instagram Bio Ideas

• Clothes whisper, style roars.
• Curating chaos, one outfit at a time. ️
• Runway ready, wherever I wander.
• Expressing myself, seam by seam. 🪡✨
• Thrifting finds & designer dreams.
• Style chameleon, blending trends & vibes.
• Clothes tell stories, mine are bold & bright. ️
• Mixing high & low, creating my own flow.
• Sustainable threads for a stylish future.
• Embracing curves, rocking confidence.
• More than clothes, it's a feeling I chase. ✨
• Fashion is my therapy, join the session. ‍♀️
• Where comfort meets confidence, I bloom.
• Sharing my fashion journey, follow along! ️
• Curating looks that inspire & empower. ✨

Fitness Instagram Bio Ideas

• Building strength, smashing goals, inspiring others.
• ‍Fun workouts, healthy recipes, positive vibes. Join the journey!
• ‍ Runner, mama, motivator. Making fitness accessible.
• ️‍No gym needed! Effective home workouts for busy lives.
• Delicious food, healthy habits, happy life.
• Train your mind, transform your body. Mental fitness matters.
• ️ Outdoor adventure addict. Exploring & pushing limits.
• Make fitness a party! Fun challenges, supportive community.
• No pain, all gain (well, mostly ) Feel-good fitness.
• Body positivity & strength training. Love YOUR body!
• Plant-based athlete. Fueling workouts, inspiring change.
• ⏱️ Time is precious. Short & effective workouts for real life.
• ♿️ Inclusive fitness for everyone. Let's move together!
• Age is just a number. Let's stay active & strong!
• Dog lover & fitness enthusiast. Workouts with furry friends!

Food Instagram Bio Ideas

• Salads and smoothies, with a side of inspiration. 🥗
• Making pasta 🍝 , sharing recipes and spreading joy.
• Food is love, join me in the kitchen.
• Growing, cooking and sharing fresh food.
• Discovering deliciousness, one bite at a time.
• Tasting the world, one recipe at a time. 🍴
• Pancakes and positivity, join me for breakfast. 🥞
• Obsessed with bagels and spreading the joy of good food.
• Chocolate therapy and sweet inspiration. 🍫
• Cooking up comfort and spreading joy, one dish at a time.
• Always on the hunt for the next culinary adventure
• Sharing flavourful recipes and stories from my kitchen.
• Baking up happiness and spreading joy one sweet treat at a time.
• Curating deliciousness for a taste of joy.
• Food brings people together. Join me at the table.

Pop Culture Instagram Bio Ideas

• Music is my escape, and pop is my jam. 🎧
• Obsessed with all things pop. Follow me on this musical journey! 🎶
• Pop star in the making, follow my rise to fame! 💫
• Pop queen living my best life, join the party. 👑
• Lover of all things pop culture. TV, movies, music and more.
• Living for pop divas. Share my appreciation for the icons! 👸
• Pop trivia king, putting your pop knowledge to the test!
• Pop culture junkie, here for all the latest trends.
• Pop star wannabe, singing my heart out. 🎤
• Pop princess dreaming big, follow my journey!

Instagram Bio Ideas for Boys and Girls

• Foodie by day, gamer by night (or vice versa!)
• Music, coffee, and code - my fuel.
• ✈️ Collecting stamps and memories, one trip at a time.
• Building myself, one rep at a time.
• Avid reader, curious mind, open heart.
• Chasing melodies and mastering chords.
• Capturing moments, sharing stories.
• Always learning, always growing.
• Thriving on adrenaline and creativity.
• ✍️ Wordslinger, storyteller, caffeine addict.
• Hustle by day, chill by night.
• ‍♂️ Living life one wave at a time.
• Looking up, dreaming big.
• Creativity is my superpower..
• Just a guy living his best life (follow along!).
• Confidence is my accessory, sass is my signature style. sass ✨
• Fashion-forward with a touch of sass.
• Fearless & fabulous, breaking the mold and rewriting my own story.
• Don't mess with the lipstick, it hides a firecracker personality.
• From boardroom to brunch, slaying every scene with grace and grit.
• More than just a profile pic, I'm a force to be reckoned with. ‍⚡️
• Unapologetically bold, leaving glitter trail wherever I go. ✨
• Not waiting for a prince, building my own castle, brick by dream. ‍
• Roses are red, violets are blue, I'm the queen of my own destiny, and you?
• Life's too short for boring bios, join me on this chic adventure.
• Confidence comes from within, no filter needed for these selfies.
• Chasing sunsets, chasing dreams, never chasing after anyone.
• Making my mark on the world, one adventure at a time.
• Bold, brave and beautiful, ready to take on the world.
• Every day is an opportunity to sparkle.

Also read: https://www.hypotenuse.ai/blog/social-media-post-ideas

10 Instagram Bio Tricks You Should Know

Your Instagram bio is like your business card on the ‘gram. With just 150 characters, you need to make an impact and get your brand message across. Follow these 10 tricks to create a standout bio that converts profile views into followers.

Show Your Personality

Don’t simply list your name, company, and a link. Show off your brand’s personality with fun emojis, quirky phrases, and humor. Give people a taste of your vibe.

Highlight Your Niche

Help potential followers immediately understand what you’re all about. For example: “Helping foodies find the hottest new restaurants in NYC” or “Making natural skincare products for glowing skin.”

Ask a Question

Engage your audience by prompting them to respond in comments or DMs. For instance: “What does your perfect day look like?”

Use Branded Hashtags

Include 1-2 branded hashtags to make it easy for people to find and share your content. Keep it short like #FoodieFinds or #NaturallyGlowingSkin.

Add a Call-to-Action

Tell people what to do next - follow you, shop the link in your bio, or sign up for a newsletter. CTAs give clear direction.

Link Your Website

Drive traffic to your online destination for sales and email signups. Use a link shortener like bit.ly .

List Your Location

If you have a physical location, let people know where to visit you. This works for local businesses.

Mention Your Awards

Build credibility by touting press features, certifications (e.g. #1 Best Pizza in NYC), or accolades.

Share a Discount Code

Run promotions to gain followers by offering a coupon code, exclusive giveaway, or special offer just for your Instagram audience.

Rotate Your Bio

Change up your bio regularly to promote new products, sales, events, and more. Keep it fresh!

With these tips, you can create an Instagram bio that captures attention and gives visitors an immediate sense of your brand. Show off your unique personality and tell people why they should hit that follow button!

More FAQs about Instagram Bio

Curious about some of the most frequently asked questions when it comes to crafting the perfect Instagram bio? Let's go over some of the top concerns people have.

Where is the Bio on Instagram?

The bio is located on your Instagram profile page. It is the text box below your profile picture and username where you can write a short description about your page.

How to Change Bio on Instagram?

To change your Instagram bio:

• Go to your Instagram profile by tapping the profile icon in the bottom right corner.
• Tap the "Edit Profile" button in the top right corner.
• Tap the "Bio" button next to your pronouns.
• Type your new bio, up to 150 characters.
• Tap "Done" in the top right corner to save your changes.

Your new bio will now show on your Instagram profile page.

How to Add a Link to Instagram bio?

To add a link to your Instagram bio:

• Tap the "Links" button next to your bio.
• Add your website URL to your bio, making sure to include "http://" at the beginning.
• Instagram will automatically detect the URL and turn it into a clickable link.

Your link will now show in your bio and users can simply tap the link to be taken to your website.

How Long Should My Bio Be?

You have 150 characters to work within your Instagram bio - so keep it short and sweet! Aim for 1-2 sentences or 50-150 characters max. Anything longer risks getting cut off.

Should I Use Emojis?

Yes! Emojis are a fun way to express your personality and brand. But don't go overboard - the best ones to use are relevant to your niche or brand. A camera emoji works for photographers, a pizza slice for foodies, etc.

How Can I Get More Followers from My Bio?

A strong bio makes you look established and worth following. But don't explicitly ask for follows. Instead, pique interest with your description and niche hashtags. Having a link to your website or online shop can also draw in potential followers.

Craft the Perfect Bio with Hypotenuse AI

The Instagram bio is an important element of your profile that allows you to introduce yourself, showcase your brand and attract new followers. Writing an Instagram bio with the right length, hashtags, call-to-action, and links can help grow your Instagram presence. Experimenting with different bio ideas will help you find what resonates best with your audience.

Making a standout Instagram bio is a breeze with Hypotenuse AI . It's like having a clever friend who knows just the right words to describe you or your brand. With this tool, you can quickly create a bio that's both unique and true to who you are. So, go ahead and give it a try—your Instagram profile will look better for it.

Join 100,000+ marketers writing with Hypotenuse AI

How to Write Your Best Social Media Bio [+28 Free Templates]

Your social media bio may be short, but its potential is powerful. Use that space to attract new followers—or customers.

Your social media bio is one of your first opportunities to make an impression on your audience. A good bio can make the difference between whether or not a user chooses to follow you.

And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Your followers may even turn into a community of like-minded people.

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest.

Bio templates for social media

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

Free social media bio generator

Choose your preferred network in our social media bio generator to get ideas for your next eye-catching bio.

Please note:  This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights.

This bio generator is a web tool that takes a bit of information and transforms it into the perfect one-liner for your social media profiles. It uses the latest ChatGPT technology. But, like all good robots, it still needs a little human intervention to really knock it out of the park. So make sure to fill out all the inputs with as much detail as possible to get the best results. Like the list of ideas below, it’s a great tool to get inspiration for your final draft.

Why a good social media bio matters

When a user discovers your account, your social media bio is usually the first place they look (after admiring your catchy username , of course). That’s why it’s so important to have a fully completed and engaging profile.

Even if you only run dark social media posts (ads) and don’t publish any organic content, you should still fill out your social media bios. A good bio is like a storefront — it can help inspire trust in potential customers unfamiliar with your brand.

Lastly, social media bios are SEO-optimized (for most social media platforms). That means the keywords you add to your bio can help your account get discovered through in-app searches and general web search engines.

Whether you’re a creator or a company, here is the key info you should aim to include in all of your social media bios (adapted based on character space):

• Who you are
• What you do/provide/sell
• Where your business operates
• Your category (for business) or interests (for personal brands)
• How someone can get in touch with you
• Your website
• Call to action

Instagram bios

Character limit: 150 characters

Whether you’re a company or a personal brand, your Instagram bio should compel profile visitors to take action— which might mean clicking on your link in bio, browsing your products , visiting your physical location, or simply following your account.

For personal brands, I love seeing how creative influencers and content creators get with their Instagram bios. Companies and organizations usually need to fit a few more things into their Instagram bios, such as branded hashtags , store hours or locations, and other brand accounts. However, that doesn’t mean you can’t get creative!

Whether you’re looking to polish up the bio for your personal account or a business account, these templates and examples can help get you inspired.

Bonus: Check out our link in bio guide to find out how to build a converting link page for Instagram and TikTok with Hootsuite.

Personal brands

Template 1: what are you known for.

[Who you are/what you’re known for]

[Something unique about you]

[Affiliated accounts/businesses]

Example : @classycleanchic

Template 2: The emoji list

[Your interests/content themes]

💼 [Affiliated account/job title + company]

📍 [Location]

💌 [Contact info]

Example : @steffy

Template 3: Symbols + bio link CTA

✈ [Reason to follow]

⬖ [Your interests/content themes]

✉︎ [Contact info]

Example : @tosomeplacenew

Companies and organizations

Template 1: brand mission.

[Brand mission statement]

Example : @bookingcom

Example : @lululemon

Template 2: UGC hashtags

[Brand mission]

[Branded/UGC hashtags]

[Contact info]

Example : @passionpassport

Template 3: All your brand accounts

[Brand statement + UGC hashtag]

[Emoji + affiliated accounts]

Example : @revolve

Still looking for inspiration? Here are 10 more Instagram bio ideas and tricks to stand out .

OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.

Twitter bios

Character limit: 160 characters

Given Twitter is more of a conversational platform, your Twitter bio is a great spot to inject a bit of your brand’s tone of voice or show off your personality.

Think of it like a cold opening to a TV show: you want your bio to grab attention so people stick around for the rest of the show.

Some main features you should include in your Twitter bio are:

• Location/where you do business
• Brand mission/tagline
• Other associated accounts
• Branded hashtags
• Website (if different from your main bio link)

With that in mind, here are some templates and examples to get you started.

Template 1: The pipe/emoji separators

[Current job title/company] | [Previous companies/notable roles] | [Notable achievements such as bylines/speaking gigs] | [CTA or associated hashtags]

Example : @ChiThukral

Example : @pattimmons_

Template 2: The paragraph breaks

[What you do/what you’re known for]

[What you’re working on]

[CTA + website link]

Example : @TomFrankly

Template 3: Full sentences

[What you’re known for]. [What you do]. [Other interesting roles/businesses]. [Witty ending/CTA].

Example : @thecultureofme

Example : @SaverioBianchi

Template 1: Tagline + brand hashtag

[Brand tagline]. [Branded hashtag(s)].

Example : @Anthropologie

Example : @Avalanche

Template 2: Customer support

[Brand mission/tagline]

Need support? Go to [support account/website].

Example : @intercom

Template 3: The accounts list

[Brand mission/tagline].

[Emoji: Affiliated account]

Example : @NHL

Looking for more ideas? Here are 30 more Twitter bio examples .

TikTok bios

Character limit: 80 characters

Ready to get ruthless? That’s what you’ll have to do with your TikTok bio, which allows half the characters of most other platforms. That’s why there are so many Linktree copycats popping up, as they enable TikTok creators to extend their bios (and monetize their audiences).

Given the highly creative nature of the platform, TikTok bios can go many different ways. While TikTok bios aren’t as formulaic as Instagram ones, there are still some common things to include

• The main topics/themes of your content
• Contact info (since there are no contact buttons like on Instagram)
• Website (available for business accounts once you reach 1,000 followers)

Template 1: Short and sweet

[Who you are]

[Content themes]

Example : @lothwe

Template 2: The CTA

[One liner that sums up your TikTok]

Example : @victoriagarrick

Template 3: Personality spotlight

[What you’re known for/went viral for]

[Why users should follow you]

Example : @jera.bean

Template 1: The CTA

[What you do/provide/sell]

Example : @the.leap

Template 2: We’re cool, kids

[Witty description related to your brand/product]

Example : @ryanair

Need more inspiration? Check out our GIANT list of TikTok bio ideas .

Facebook bios

Character limit: 255 characters (About), 50,000 characters (Additional Info)

For Facebook Pages , the bio is found in the About section on your home tab (also in its own separate tab). Facebook gives you a few fields to fill out, including website & contact info, links to other social media accounts, and an additional description box.

As Facebook is often the first place a customer goes for information about your business, completing all of the details is important.

While most of the fields will be straightforward to fill out, here are some ideas to get started with the About and Additional Info sections.

About: [Short one-liner, such as your brand tagline]

Example : @nike

Template 2: History, community policy and additional links

About: [Company mission/tagline]

Additional info: [Company mission + history]. [Facebook community guidelines]. [Page disclaimers].

Website: [link]

Other social media accounts: [Username(s)]

Email: [Contact info]

Example : @NGM

Template 3: Why follow us?

About: [Brand tagline]

Additional info: [Why users should follow your Page]. [What content to expect]. [How followers will benefit from your content].

[Facebook community policy + disclaimers].

Social media community guidelines: [link to full terms]

Example : @travelandleisure

LinkedIn bios

On most other social media platforms, the bio sections are the same for personal brands and company profiles. On LinkedIn, though, this differs.

For personal accounts, your bio is the Summary section of your profile. For companies and organizations, the bio is the About section on the company page. We’ll share tips for both below.

Character limit: 2,600 characters

Your summary section is one of the first sections that people will read, and a good one can make the difference between skipping your profile or reading through the rest of it.

Whether you’re looking to attract recruiters, followers, or business partners, here are my best tips:

• Write it in the first person (use “I”)
• Make it engaging with a conversational tone! This is one place in which you can be a little more informal
• Tease your most impressive highlights, such as in-demand skills, previous companies worked for, and quantifiable accomplishments

Template 1: The skills checklist

Hi there, I’m [current job title] and [one-liner with what’s most likely to interest my profile viewers, aka recruiters].

In my [#] of years working in [industry/role], I’ve become an expert in [area 1, area 2, area 3].

My proudest accomplishments are [example 1], [example 2], and [example 3].

Skills & qualifications:

✓ [skill 1]

[contact info]

Example : Laura Wong

Template 2: The sales pitch

Hi, I’m [name].

I’m a [job title]. I do [what do you for work/your business].

Don’t take my word for it – [social proof], [business accomplishments].

Learn more at [website].

👉 [services I offer + how to contact me]

[links to other social media accounts]

Example : Vanessa Lau

Character limit: 2,000 characters

Although you have 2,000 characters to fill your company’s “description” section, I would strongly suggest not using the full space. LinkedIn company pages offer a lot of different fields to fill in, so it’s not necessary to fit everything about your business within the bio.

Similar to personal accounts, I think the best way to use your bio is to highlight your business’ strongest selling points. Just keep in mind that visitors to your company page are more likely to be interested in working with you than buying from you.

You still need to cover the basics (like where your company is based and what you do/sell/provide), but also include employer brand aspects like perks, company values, and how compensation is determined.

One thing to note: links won’t work in your description, so leave the URLs out. You can add your website URL in a dedicated field.

Template 1: Company overview + culture

[What your company does]. [An overview of your products]. [The pain points that you solve for your customers].

[Company history/background].

[Company culture + what it’s like to work there].

[Company core values and how they are applied].

Example : Hotjar

Template 2: Get me to the jobs

[Company mission]. [What it’s like to work at your company]. [Company values].

See all our career opportunities here: [link]

Example : Google

Pinterest bios

Your Pinterest bio introduces yourself and your business to your audience. Pinterest is highly visual, so your bio should be short and to the point, letting your actual content speak for itself.

While hashtags are useful in other social media bios, Pinterest doesn’t work that way. Instead of focusing on hashtags, Pinterest uses keywords in your bio, post descriptions, and board descriptions to help relevant users discover you.

With this in mind, make sure your bio contains relevant descriptions of yourself or your brand, and choose your words strategically (without sounding like an SEO robot).

Template 1: The basics

[What you’re known for + your content themes]. Check out [main social channel/external website link].

Example : @tiffy4u

Template 2: For creative & service-based entrepreneurs

[What you do] + [Where you’re based] | [What services you provide]

Example : @evarendlphotography

Template 1: What you pin

[Description of what your business does/sells/provides]. Pinning [content type(s)].

Example : @flytographer

Template 2: UGC callout

We’re sharing [type of content] and [type of content] that you can only discover through [company name]. Share yours using [branded hashtag].

Example : @airbnb

With these social media bio templates you’re one step closer to being a social media pro. Start scheduling and publishing posts with Hootsuite to take your skills to the next level.

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Laura Wong is a Canadian social media strategist based in Amsterdam. She is the founder of SchoolofSocial.io, an online platform that helps anyone land their dream social media job. Besides social media, Laura is passionate about travel, photography, entrepreneurship, and finding the best bubble tea in every city she visits.

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🤖 Free Instagram Bio Generator (AI Powered)

Sick of generic, dull Instagram bios that blend into the scroll? Our Instagram bio generator leverages AI to craft optimized profiles that captures your unique essence. Designed for creators, influencers and brands seeking to upgrade first impressions, we guide you through prompts to uncover what you’re about. Then our technology works its magic - producing multiple Instagram bio variations with strategic messaging and branding for your goals. Review AI-generated options to pick the attention-grabbing profile intro resonating most as your own. In minutes without guesswork, convey your vision to your audience and start standing out on the app. Our bio generator simplifies getting seen for who you truly are rather than just another account lost in the feed!

Navigating the world of Instagram can be a daunting task, especially when it comes to introducing yourself or your brand in just a few characters. The challenge? Crafting an Instagram bio that captures your essence, attracts your target audience, and makes a lasting impression, all within a 150-character limit. This is where many stumble, finding themselves at a crossroads of creativity and clarity.

The Instagram bio is your digital introduction - it's the first thing people notice and the last thing they remember when visiting your profile. But how do you encapsulate your personality, brand ethos, or value proposition succinctly and effectively? How do you stand out in a sea of millions of users vying for attention? The pressure to create something both engaging and reflective of your identity can be overwhelming.

This is a common dilemma faced by many Instagram users, from influencers and businesses to everyday social media enthusiasts. The need for a tool or a guide to navigate this challenge is evident, and that's where the concept of an Instagram Bio Generator becomes a game-changer. Imagine having a resource that not only inspires creativity but also guides you in distilling your unique story into a bio that resonates and engages.

In the following sections, we'll explore the intricacies of an Instagram bio, its importance, and how an Instagram Bio Generator can simplify this creative challenge. Whether you're looking to revamp your current bio or starting from scratch, understanding the art of bio creation is the first step towards making your Instagram profile a true reflection of who you are or what your brand stands for.

What Is an Instagram Bio?

An Instagram bio is much more than a few words under your username – it's your brand's digital handshake, your personal slogan , a snapshot of your personality or business ethos. Limited to 150 characters, this small space carries immense power, serving as a critical tool for first impressions in the vast and vibrant world of Instagram.

Think of your Instagram bio as a concise canvas where you paint your identity. It's where you tell your story, share your passions, or highlight your brand's unique selling points. For individuals, it's an opportunity to express personality traits, hobbies, beliefs, or anything that gives a peek into who they are. For businesses, it's a strategic spot to succinctly convey their mission, what they offer, and why they stand out.

The beauty of an Instagram bio lies in its brevity and impact. It's a creative challenge to distil the essence of your entire account into a few impactful words. It's where emojis can speak volumes, where a single line can encapsulate your vibe, and where a well-placed call-to-action can turn visitors into followers or customers.

Importance of an Instagram Bio

In the digital age, where attention spans are short and competition is fierce, the importance of an Instagram bio cannot be overstated. It's more than just a requirement; it's a strategic tool that can set the tone for your entire Instagram presence. Here's why your Instagram bio is crucial:

• First Impressions Matter: Your bio is often the first thing people see when they visit your profile. It can make or break their decision to follow you. A well-crafted bio intrigues, informs, and invites, turning casual browsers into followers, and followers into fans or customers.
• Brand Identity and Storytelling: For businesses and influencers, a bio is a part of their branding. It tells a story, conveys a message, and establishes a voice. It's where you can express your brand's personality, values, and what makes you unique.
• Engagement and Connection: A compelling bio creates a connection with your audience. It encourages interaction, whether that's following, visiting your website, or engaging with your content. It's where you can include a call-to-action, like 'Shop now' or 'Read more', to guide your audience on what to do next.
• SEO and Discoverability: Yes, SEO applies to Instagram too! A good bio uses relevant keywords and hashtags to improve your visibility in search results, both within Instagram and on search engines. This helps attract a targeted audience who are interested in what you offer.
• Professionalism and Credibility: A well-written bio reflects professionalism and credibility, especially important for businesses and creators. It shows you take your presence on Instagram seriously and can be a deciding factor for potential collaborations and partnerships.

In essence, your Instagram bio is a powerful asset in your social media toolkit. It's a small space with big potential.

What Makes a Good Instagram Bio?

Crafting a good Instagram bio is an art. It requires a blend of creativity, clarity, and strategy. But what exactly makes a bio stand out? Here are some key elements:

• Clarity and Conciseness: Since you only have 150 characters, every word counts. Your bio should be clear and to the point, quickly telling visitors who you are and what you do.
• Personality and Authenticity: Your bio should reflect your unique personality or brand voice . Authenticity resonates with audiences, so let your true self shine through.
• Targeted Keywords: Incorporating relevant keywords can help your profile show up in search results, making it easier for like-minded individuals or potential customers to find you.
• Call-to-Action (CTA): A strong CTA can guide your visitors to take the desired action, whether it's visiting a website, checking out a product, or simply following your profile.
• Use of Emojis: Emojis can add colour and personality to your bio. They can also make your bio more visually appealing and easier to read by breaking up text.
• Contact Information and Links: For businesses or influencers, including contact information or a link to your website or latest project is crucial. It provides a direct path for further engagement.
• Alignment with Your Content: Your bio should be consistent with the type of content you post. This alignment helps set the right expectations for new followers.

Factors to Consider When Creating an Instagram Bio

Creating an Instagram bio that resonates and engages requires more than just stringing together a few catchy phrases. It's about understanding your audience, your brand, and the unique value you bring to the table. Here are some critical factors to consider when crafting your Instagram bio:

• Know Your Audience: Understanding who you're trying to reach is crucial. Your bio should speak directly to your target audience, using language and references they relate to.
• Define Your Purpose: Are you on Instagram to build a brand , showcase your art, share your life stories, or sell products? Your bio should reflect your purpose and guide your audience accordingly.
• Showcase Your Unique Selling Points (USPs): What makes you or your brand special? Highlight your USPs in your bio, whether it's your quirky style, expert knowledge, unique products, or something else.
• Consistency with Your Brand Voice: Your bio should reflect your overall brand voice and personality. Whether it's professional, playful, inspirational, or edgy, stay true to your brand's essence .
• Optimisation for Search (SEO):  Use relevant keywords and hashtags in your bio to improve your discoverability on Instagram and search engines.
• Visual Appeal: A bio that's easy on the eyes can make a big difference. Use spacing, emojis, and special characters wisely to create a bio that's visually engaging.
• Update Regularly: Keep your bio fresh and updated. Regular updates can reflect the latest trends, new offerings, or changes in your life or business.

How to Come Up with an Instagram Bio

Crafting the perfect Instagram bio is a blend of art and strategy. Whether you're doing it manually or using an Instagram Bio Generator, here are some methods to help you create a bio that stands out.

Manual Methods for Coming Up with an Instagram Bio

• Brainstorm Key Elements: Start by jotting down essential elements about yourself or your brand, like interests, skills, values, or unique selling points.
• Study Successful Profiles: Look at profiles that inspire you or are popular in your niche. Note what stands out in their bios and what elements you can adapt for your own.
• Use Descriptive and Engaging Language: Your choice of words should paint a vivid picture and engage the reader. Be descriptive yet concise.
• Incorporate Keywords: Use relevant keywords that describe your niche or industry. This improves SEO and helps the right audience find you.
• Experiment with Formats: Try different formats like lists, full sentences, or a mix of both. See what feels right for your style and brand.
• Ask for Feedback: Sometimes, getting a fresh perspective helps. Ask friends or peers for feedback on your bio drafts.
• Iterate and Evolve: Don’t be afraid to tweak and change your bio over time. As you or your brand evolves, so should your bio.

What is an Instagram Bio Generator?

An Instagram Bio Generator is a tool designed to simplify the process of creating a compelling Instagram bio. It uses AI algorithms to generate creative, personalised bios based on your input and preferences.

Why Use an Instagram Bio Generator?

• Efficiency: It saves time and effort, especially if you're struggling with what to write.
• Creativity Boost: Offers creative suggestions that you might not have thought of.
• Personalization: Generates bios tailored to your specific needs and style.
• Ease of Use: User-friendly and accessible for everyone, regardless of writing skills.

Step-by-Step Guide to Using an Instagram Bio Generator

• Select Account Type: Choose whether your account is personal or professional, as this guides the tone of the bio.
• Write a Detailed About You: Input information about yourself or your brand, including interests, goals, and key traits.
• Select the Language: Choose the language for your bio.
• Click on Generate: The generator will process your information and produce a variety of bio options for you to choose from.

Tips for Generating Unique and Memorable Instagram Bios

Creating an Instagram bio that's both unique and memorable is essential for standing out in a crowded digital landscape. Whether you're using a manual method or an Instagram Bio Generator, here are some tips to ensure your bio makes a lasting impact:

• Be True to Yourself: Authenticity is key. Your bio should be a reflection of who you are or what your brand represents. Authentic bios create deeper connections with your audience.
• Inject Personality: Don't be afraid to let your personality shine through. Whether it's humour, wit, or sincerity, a bio with personality is always memorable.
• Use Strategic Keywords: Including relevant keywords not only helps in SEO but also ensures that your bio resonates with your target audience.
• Embrace Brevity: With only 150 characters, every word in your bio counts. Be concise yet expressive.
• Incorporate a Call-to-Action: Encourage visitors to take action, whether it's following your profile, visiting a website, or checking out your latest post.
• Make It Visually Appealing: Use emojis, symbols, or spacing creatively to make your bio visually engaging and easy to read.
• Stay Current: Update your bio periodically to reflect current trends, personal changes, or new aspects of your brand.
• Experiment and Iterate: Don't hesitate to try different versions of your bio. Experimentation can lead to discovering what works best for you.
• Seek Inspiration, Not Imitation: While it's great to draw inspiration from successful profiles, ensure your bio is unique to you.
• Use Humour Wisely: If humour aligns with your brand or personality, it can make your bio stand out. However, be mindful of how it might be perceived by a diverse audience.

In summing up, the Instagram Bio Generator emerges as an essential tool for anyone looking to craft a distinctive and engaging Instagram bio. It simplifies the creative process, infuses your bio with originality, and ensures that your introduction on Instagram is not just seen, but remembered. By leveraging this tool, you effortlessly combine personal flair with strategic elements, making your bio a true reflection of your personality or brand.

Embrace the Instagram Bio Generator to elevate your Instagram presence, connect with your desired audience, and enhance your digital footprint in a way that is uniquely yours.

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100 Instagram Bio Ideas To Make Your Profile Stand Out In 2024

Your Instagram bio is your chance to make a strong first impression and entice people to visit your profile. Having a great bio is very important to elevate your Instagram presence, level up your account, and attract followers.

In this post, we'll share unique Instagram bio ideas you can copy to make your profile stand out in 2024. We'll cover tips to craft a compelling bio that showcases your personality and what makes you unique. You'll also find plenty of Instagram bio examples to inspire you.

Whether you're an influencer, entrepreneur, or just looking to grow your personal brand on Instagram, by the end of this post, you'll have all the tools you need to create an Instagram bio that makes a lasting first impression and helps you gain followers in 2024. Let 's dive in!

The Best Instagram Bios to Copy & Paste

Considering all the above, here are some templates for the best Instagram Bio Bios that you can copy and paste, and then tweak and modify, adding your own links, emoji choices, call to actions and whatever you consider to make your instagram bio outstanding. 

From cute to cool, from creative to motivational, in the list below you’ll find the perfect fit for your profile.

Cool and Creative Instagram Bios That Stand Out

• Dreamer | Wanderlust | Coffee Lover ☕️
• Creating my own sunshine ☀️ | Aspiring procrastinator 🦥
• Chasing sunsets and dreams 🌅 | Making memories around the world 🌎
• Curator of All Things Beautiful and Extraordinary 🌟
• Wanderlust and city dust 🌆
• Creating Art that Speaks Louder than Words 🎨
• Igniting Minds, Inspiring Change 💡
• Chasing Dreams, Capturing Moments 📸
• Adventurer. Dreamer. Believer ✨
• Fashion enthusiast on a budget 👗💸

Funny Instagram Bio Examples to showcase your humor

• Just another paper cut survivor 🩹 
• My life's a joke, but at least I'm the one laughing 😂 
• I put the "hot" in "psychotic" 🔥
• I'm not weird, I'm just a limited edition 💎 
• Professional napper 😴 Caffeine-dependent life form ☕
• Extremely passionate about not starving to death 🍕
• Waste your time wisely ⏰ 
• My puns are always intended 😉
• Exploring the art of sarcasm 🎨

Cute Instagram Bios To Express Your Personality

• Life happens, coffee helps ☕💗
• Collecting moments, not things 🌠
• Messy bun and getting stuff done 💪 
• Donut worry, be happy! 🍩
• Sprinkling kindness everywhere I go ✨ 
• Simplicity is the key to happiness 🔑
• Spreading positivity one photo at a time 🌈
• Creating a beautiful life from the inside out 💫
• Living simply and chasing dreams ☁️
• Yours truly 🫀

Short and Sweet Bio Ideas That Are Catchy and Memorable

• Salty but sweet 🧂🍬
• Allergic to mornings 🌄😴
• Embracing imperfections. 🌈
• Spreading kindness. 🌸
• Capturing moments. 📸
• Seeking adventures. 🗺️
• Creating magic. ✨
• Seizing opportunities. ⏰
• Cherishing memories. 💭
• Living authentically. 🙌

Motivational Instagram Bio Quotes to inspire your followers

• "Don't stop until you're proud."
• "Be ready to fail 'cause only then you are ready to succeed."
• "Stop being afraid of what could go wrong and think of what could go right."
• "It always seems impossible until it's done."
• "Fall seven times, stand up eight."
• "Doubt kills more dreams than failure ever will."
• "You are capable of amazing things."
• "Every accomplishment starts with the decision to try."
• "She believed she could, so she did."
• "You are capable of more than you know."

Best Bios for Businesses To Promote Your Brand

• Elevate your brand with [Company Name] - the industry leader in [product/service]. 🚀 
• Experience the difference with [Company Name]. Quality guaranteed. 💯
• Empowering [target audience] to [achieve goal] with our [product/service]. 💪
• Experience [benefit] like never before with [Company Name]. 😍 Get yours today 👉 [link] 
• [Company Name]: The [industry] experts. 🤝 
• Join the [Company Name] family! 👨‍👩‍👧‍👦 Experience the difference in [products/services]. 
• [Company Name]: Redefining [industry] standards one [product/service] at a time. 🌟
• [Company Name]: The go-to source for premium [products/services]. 👑 
• Elevate your [industry] game with [Company Name]'s cutting-edge [products/services]. 🏆
• Welcome to the world of [Company Name]! 🌍 Explore our [products/services] crafted with care.

Punny and Witty One-Liners To Make Your Bio Short And Engaging

• I put the "fun" in "dysfunctional." 😜 
• I'm not lazy, I'm on energy-saving mode. 💤
• Love your selfie. 🤳 
• Throwing shade like it's sunny. 😎 
• Girls just want to have funds. 💸
• I'm a fungi; I grow on you. 🍄
• Tropic like it's hot. 🌴
• I'm not a complete idiot—some parts are missing. 🧩 
• I put the "pro" in procrastinate. 🎓 
• Falling in love with my selfies. 😍🙋‍♀️

Instagram Bio Ideas for Influencers

• Inspiring others to live their best life ✨ Lifestyle Influencer 🌴
• Empowering women to embrace their uniqueness 💪 Body Positivity Advocate 💕
• Discovering the world, one destination at a time 🌍 Travel Influencer ✈️
• Crafting delicious recipes for the modern foodie 🍳 Culinary Content Creator 🥑
• Exploring the latest trends in fashion and beauty 💄 Style Influencer 👗
• Capturing life's precious moments through my lens 📸 Photography Influencer 🌅
• Motivating others to reach their fitness goals 💪 Wellness Influencer 🏋️‍♀️
• Sharing my passion for sustainable living 🌿 Eco-Friendly Influencer 🌎
• Inspiring creativity through DIY projects and crafts ✂️ DIY Influencer 🎨
• Helping others navigate the world of parenting 👨‍👩‍👧 Mommy Blogger 🍼

Unique Bios to Show Off Your Personality And Character

• Fueled by curiosity, driven by passion 🚀 Lifelong learner on a mission 📚
• Turning can'ts into cans and dreams into plans ✨ Believer in the impossible 🌈
• Thrill-seeker. Embracing the journey, one adventure at a time 🗺️
• Dancing through life with a smile on my face 💃 Spreading joy wherever I go ☀️
• Advocate for change, voice for the voiceless 🗣️ Fighting for a better tomorrow 🌍
• Chasing dreams and making them a reality 💭 Unstoppable force of nature 🌪️
• Challenging the status quo and forging my own path 🚶‍♂️ Rebel with a cause 🏴‍☠️
• Chasing knowledge and seeking truth 📚 Lifelong student of the universe 🔭
• Finding joy in the journey, not just the destination 🌄 Appreciating the little things 🍃
• Advocate for self-love and body positivity 💕 Embracing my unique beauty 😊

Profesional Instagram Bios

• [Name] | [Job Title] at [Company] | Helping [target audience] achieve [goal] through [expertise/skills] 💼
• Experienced [industry] professional with a passion for [specific interest/niche] 🚀 Let's connect! 🤝
• [Job Title] | Speaker | Author | Empowering [target audience] to [achieve a specific goal] 📚🎤
• Dedicated [Job Title] committed to [company mission/values] 🌟 Collaborations: [email] 📧
• Results-driven [Job Title], delivering [specific benefit] for [target audience] 📈 Learn more: [link] 🔗
• Certified [industry] expert | [Relevant certification/award] | Providing [service/product] solutions 🏆
• [Industry] professional helping [target audience] navigate [specific challenge/problem] 🧭 Let's chat! ☎️
• Data-driven [Job Title], leveraging [specific tools/skills] to optimize [business area] 📊 Insights: [link] 📎
• Connecting [industry/niche] professionals globally 🌍 [Job Title] | Event Organizer | Community Builder 🤝
• Helping [industry] brands tell their story through [specific marketing channel/approach] 📖 [Job Title] at [Agency] 🏛️

What Makes an Effective Instagram Bio?

An effective Instagram bio is key to making your profile stand out in 2024. To create a bio that shines, focus on infusing creativity and personality into those crucial 150 characters .

• One way to ensure your bio remains impactful is by strategically using emojis. Emojis add visual interest and can highlight key points.
• You can also add line breaks to organize the information in a clear and make your bio more readable, allowing you to create separate sections.
• Including bio links is also a great way to drive traffic to your website or cross promote your other social media. 
• Another essential element of a creative bio is a clear, compelling CTA (call-to-action). What do you want people to do after reading your bio? Whether it's visiting your blog, shopping your store, or DMing you for collaboration opportunities, make it obvious and enticing.

The most effective Instagram bios blend strategy and creativity to make a lasting first impression, so let your unique voice and style shine through - that's what will make your bio truly stand out from the crowd.

How to Write the Perfect Instagram Bio in 2024

The perfect Instagram bio varies depending on who you are in social media and what your profile is about. Are you an influencer? Or crafting the perfect bio for your brand’s Instagram? Knowing who your target audience is and what they find engaging is the real key to know which information to include and how to write it down. However, in general terms, you can follow the following tips and add them to your own style.

• Start by clearly stating who you are and what you offer. Use keywords that your target audience is searching for, but avoid stuffing them in unnaturally. Instead, incorporate relevant keywords and hashtags in your Instagram bio seamlessly.
• Another key to crafting a perfect bio is to update it regularly . As your brand evolves and trends change, keep your bio fresh to ensure it continues to resonate with your audience.
• When writing your bio, steer clear of common mistakes like using too many emojis, being overly promotional, or forgetting a call-to-action. 

By following these tips, you'll be well on your way to creating an Instagram bio that makes your profile stand out and attracts your ideal followers in 2024.

5 Instagram Bio Hacks to Try in 2024

Ready to level up your Instagram game in 2024? Try these 5 Instagram bio hacks to make your profile stand out:

Be organized and concize

Your bio is the first thing Instagram users see, so make it scannable and easy to read. Use line breaks to separate key information and create visual interest. This simple trick will ensure your bio remains engaging and effective.

Have a purpose with your bio 

Your Instagram bio is probably the most seen section of your profile, so it is the perfect place to encourage all your visitors to do something you want them to do. Add a clear CTA like "Shop now," "Sign up for newsletter," "Click the link below to learn more." or “Follow me on my other platforms”. A compelling CTA will drive action and help you achieve your Instagram goals.

Redirect people to your other digital outlets

With only one clickable link allowed in your bio, make it count! Use a tool like Linktree or AllMyLinks to create a personalized landing page with multiple links. This "link in bio" hack allows you to promote your website, blog, products, and more, all from your Instagram bio.

Change fonts with a bio generator

Want to create a unique look for your bio? Try using a bio generator tool to change fonts and add special characters. This Instagram bio trick will help your profile stand out visually and grab attention. Just be sure to keep it readable!

Experiment with emojis

Emojis are a fun and effective way to add personality to your Instagram bio. Use them to highlight key points, convey emotion, or even replace words to save space. Get creative with your emoji use, but don't go overboard - a few strategically placed emojis can go a long way.

Instagram Bio Ideas: Final Thoughts

In conclusion, crafting a killer Instagram bio is one of the best ways to make your profile stand out in 2024. Your bio is often the first thing visitors see, so it's crucial to ensure it remains engaging and effective.

To level up your Instagram presence, implement these top tips for creating an amazing bio. Use Instagram bio ideas like showcasing your personality, including a clear call-to-action, and leveraging line breaks, emojis, and your bio link.

Ready to put these strategies into action? 2024 is the year to make Instagram presence shine brighter than ever before!

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27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

Published: December 20, 2023

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

Though I'm definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know?

As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your professional ideals.

If you‘re at a loss for how to write a professional bio that packs a punch, I’ve got you covered. In this journey, tools like HubSpot’s user-friendly drag-and-drop website builder can be instrumental in showcasing your professional bio online with ease and style.

I will walk you through how to write a professional bio that you can proudly publish, provide professional bio templates, and show you the best professional bio examples you can get inspiration from.

What is a professional bio?

Professional bio templates, how to write a professional bio, best professional bio examples, how to write a short bio.

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A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.

Purpose of Professional Bios

A bio tells an audience about who you are, what you've done, and what you can do. It can help potential employers, fans, or customers understand your personality and what you stand for.

Writing a bio without a clear starting point is challenging — believe me, I've tried. To ease the process, here are some templates I put together to get you started.

I‘ve found it’s best to keep your professional bio honest and to the point. Too long of a bio, and you risk losing your audience's attention. After all, audiences will only read a web page for less than a minute before clicking elsewhere.

And honesty is key because most consumers and clients won‘t invest in someone or something if it doesn’t seem trustworthy. In fact, 67% of consumers say they must trust a brand before investing in its products or services.

"Plus," she adds, "I'm always happy to talk about my cats at any given moment. You never know when a fellow cat mom could be reading."

Values and Work Approach

Your values can sometimes show your work ethic more effectively than your career path. It can also help you endear yourself to employers and colleagues who want to work with people with similar values.

So don‘t be shy: Share how you incorporate your values into your work. Whether it’s a commitment to innovation, customer satisfaction, or ethical decision-making, explain what drives you and be enthusiastic about it.

Your Personality

Remember: Your bio should always include a taste of your personality! Your sense of humor, creativity, or collaborative nature could all give readers a sense of who you are. This helps readers connect with you on a more personal level.

Remember to tailor your bio for different platforms and audiences. Also, keep it concise and impactful while highlighting the most relevant information in each context.

First-Person Bio vs. Third-Person Bio

While first-person bios are common, third-person bios can be more effective in formal situations.

Your decision to write your professional bio in the first or third person depends on your desire to leave a more personable or assertive impression.

Both approaches work, provided you tailor them to your goals and audience. What’s important is to be clear and tell your story in a way that connects with your reader.

How to Write a First-Person Bio

Writing in the first person can be a great way to connect with your audience when building a personal brand. When you write a first-person bio, use "I" or "me" to make yourself relatable and approachable.

Here's one way I’d write a first-person bio:

"I'm a freelance writer specializing in small business content. I've worked with companies in a variety of industries like home care to fine leather goods."

Speaking in the first person here connects you with a client or brand based on your experience and opinions. Put another way, writing a first-person bio is like telling your story to your audience.

Here are a few tips to make your first-person bio great:

Don’t start every sentence with "I."

Showing instead of telling is a great approach.

Let’s say you’re a writer who wants to create a short professional bio. Instead of saying, "I love to write," you can say, "Writer. Bad but enthusiastic dancer."

This portrays your writing skill, shows your personality outside of writing as a dancer, and includes a little sense of humor, which is essential for a writer.

Remember, you know yourself better than anyone.

Adding a back story to your bio helps create context for the roles and successes you write about. Think of it like a case study about who you were, what you are now, and the process that got you to your current position.

Focus on valuable details.

Quick facts about you can showcase your identity and values. For example, if you're writing a bio for LinkedIn, think about how to tie your hobby into what you do.

Let's say Animal Crossing is your hobby. Does it align with your career aspirations? It can be a great addition to your bio if you want to pursue a video game career.

However, if your interests lie elsewhere, including a more relevant hobby is better.

How to Write a Third-Person Bio

Third-person bios sound more authoritative and objective. So, if you’re job searching in a formal industry, applying for grants, or trying to get published, you may want to stick to the third person.

For instance, when you write a third-person bio, you may start with:

"Jasmine Montgomery is a Senior Hiring Manager at L’Oreal based in New York. She recruits across several business units to connect with the brightest talent from around the globe."

By only using your name and pronouns to speak about yourself here, you are letting your title and skill set speak for themselves.

These bios create distance between the subject of the bio (you) and the reader through a third person. This person could be anyone, but they usually speak in a tone emphasizing their expertise.

This makes third-person bios feel aloof or overly formal sometimes.

Ideally, your third-person bio should sound friendly but polished, like a message from a close colleague at work. Here are a few tips on how to write a great third-person bio.

Write from the perspective of someone you know and trust.

It can be challenging to write about yourself, so try to see yourself from the perspective of your favorite person at work or a mentor you trust. This can help you write from a position of authority without feeling self-conscious.

Show the reader why they should trust your opinion.

A professional bio often reflects a specific industry or niche. With this in mind, your text should include relevant details that professionals in your industry know. Avoid jargon whenever you can.

Remember, you're telling a story.

If you want a third-person bio, but you're used to writing in first-person, it may help to write it the most comfortable way for you.

Your professional bio is an essential piece of writing, so edit it carefully. Edit your writing from both points of view and see which works best for your target audience.

Here's how to write a professional bio, step by step.

• Create an 'About' page for your website or profile.
• Begin writing your bio with your first and last name.
• Mention any associated brand name you might use.
• State your current position and what you do.
• Include at least one professional accomplishment.
• Describe your values and how they inform your career.
• Briefly tell your readers who you are outside of work.
• Use humor or a personal story to add flavor to your professional bio.

If you’re anything like me, you probably don't think about your professional bio until you’re asked to "send one over via email."

You have one afternoon to come up with it, so you scramble together a bio that ends up reading like this:

"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers.

Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."

To be fair, in certain contexts, your professional bio needs to be more formal, like Mr. Erickson's up there. But there are also cases where writing a personable and conversational bio is good.

Whether you choose the formal or casual route, use the following steps to create a perfect bio.

1. Create an 'About' page for your website or profile.

You need an online space to keep your professional bio. Here are a few to consider (some of these you might already have in place):

• Facebook Business page .
• Industry blog byline .
• Instagram account .
• Personal website .
• LinkedIn profile .
• Industry website .
• Personal blog .

As you'll see in the professional bio examples below, the length and tone of your bio will differ depending on the platforms you use.

Instagram, for example, allows only 150 characters of bio space, whereas you can write as much as you want on your website or Facebook Business page.

2. Begin writing your bio with your first and last name.

If your readers remember nothing else about your bio, they should remember your name. Therefore, it's a good idea for your first and last name to be the first two words of your professional bio.

Even if your name is printed above this bio (hint: it should), this is a rare moment where it's okay to be redundant.

For example, if I were writing my bio, I might start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent you or a business you work for? Ensure you mention the brand you associate with in your bio. If you're a freelancer, you may have a personal business name or pseudonym you advertise to your clients.

Here are a few examples:

• Lindsay Kolowich Marketing.
• SEO Lindsay.
• Kolowich Consulting.
• Content by Kolowich (what do you think ... too cheesy?).

Maybe you founded your own company and want its name to be separate from your real name. Keep it simple like this: "Lindsay Kolowich is the founder and CEO of Kolowich Consulting."

4. State your current position and what you do.

Whether you're the author of a novel or a mid-level specialist, use the following few lines of your bio to describe what you do in that position. Refrain from assuming your audience knows what your job title entails.

Make your primary responsibilities known so readers can know you and understand what you offer to your industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes through case studies, your professional bio should let your audience know what you've achieved.

What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different from your colleagues? What are the values that make your business a worthwhile investment to others?

Create a professional bio that answers these questions.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to defining who you are outside of work. This may include:

• Your family.
• Your hometown.
• Sports you play.
• Hobbies and interests.
• Favorite music and travel destinations.
• Side hustles you're working on.

People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to people reading about you.

8. Use humor or a personal story to add flavor to your professional bio.

End your professional bio on a good or, more specifically, a funny note. By leaving your audience with something quirky or unique, you can ensure they'll leave your website with a pleasant impression of you.

Following the steps above when writing your bio is important, but take your time with one section. People consume lots of information daily. So ensure your bio hooks 'em in the first line, and you won’t lose them.

(P.S. Want to boost your professional brand? Take one of HubSpot Academy's free certification courses . In just one weekend, you can add a line to your resume and bio that over 60,000 marketers covet.)

Why Good Bios Are Important for a Professional

You may think, "How many people read professional bios, anyway?"

The answer: A lot. Though there's no way to tell who is reading it, you want it catchy. Your professional bio will delight the right people coming across it on multiple platforms.

Professional bios can live on your LinkedIn profile , company website, guest posts, speaker profiles, Twitter bio , Instagram bio , and many other places.

And most importantly, it‘s the tool you can leverage most when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it or it makes them care about you is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like? Let‘s review a few sample bios for professionals like you and me. Then, we’ll cover bio examples from some of the best people in the industry.

Short Sample Bios

Your bio doesn't have to be complicated. Here are five samples to glean inspiration from.

Example 1: Friendly Sample Bio

"Hey! My name is Ryan, and I'm a marketing specialist passionate about digital advertising. I have five years of experience managing various online campaigns and improving brand visibility for clients across multiple verticals. I love analyzing consumer behavior and leveraging data-driven strategies to maximize ROI. Outside work, I enjoy traveling, taking funny photos, and exploring new hiking trails."

Example 2: Mid-Career Sample Bio

"Jennifer Patel is a versatile graphic designer known for her creative approach and attention to detail. With a background in visual arts and eight years of experience, Jennifer has worked on diverse projects ranging from logo designs to website layouts. Her ability to understand and translate client needs into visually striking designs sets her apart. Jennifer finds inspiration in nature, music, and pop culture."

Example 3: Sales Sample Bio

"I'm a seasoned sales executive with a track record of exceeding targets and building strong client relationships. With a background in B2B sales, I've built a natural ability to understand customer needs and consistently exceed quota every month. I pride myself in my communication skills and strategic approaches, which have helped me thrive in highly competitive markets such as SaaS sales. Outside work, I enjoy playing basketball and volunteering at local charities."

Example 4: HR Sample Bio

"I am a dedicated human resources professional with a passion for fostering a positive workplace culture and facilitating employee development. With eight years of experience in talent acquisition and HR operations, I've played a key role in building high-performing teams. I'm known for my strong interpersonal skills and ability to create inclusive and supportive work environments. In my free time, I enjoy practicing yoga and exploring new culinary experiences."

Example 5: Software Engineer Sample Bio

"David Chang is a senior software engineer specializing in backend development. With a strong background in computer science and six years of experience, David has successfully built scalable and efficient solutions for complex technical challenges. He is well-versed in various programming languages and frameworks like C++, Java, and Ruby on Rails. In his spare time, David enjoys reading science fiction novels and playing the guitar."

Below, we've curated some of the best professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various places you might describe yourself.

Check 'em out and use them as inspiration when crafting your own.

• Chimamanda Ngozi Adichie: Author
• Chima Mmeje: SEO Content Writer
• DJ Nexus: DJ
• Lena Axelsson: Marriage & Family Therapist
• Mark Levy: Branding Firm Founder
• Audra Simpson: Political Anthropologist
• Marie Mikhail: Professional Recruiter
• Wonbo Woo: Executive Producer
• Chris Burkard: Freelance Photographer
• Lisa Quine: Creative Consultant
• Nancy Twine: Hair Care Founder
• Trinity Mouzon: Wellness Brand Founder
• Alberto Perez: Co-Founder of Zumba Fitness
• Ann Handley: Writer and Marketer

1. Chimamanda Ngozi Adichie : Author

Bio platform: personal website.

Chimamanda Ngozi Adichie begins her professional bio with an invitation to her roots.

In a few paragraphs, she describes when and where she was born, her family, her education, her honorary degrees, and the depth of her work, which has been translated into 30 languages and several publications.

She can keep readers engaged by leading with a powerful hook that aligns with her target audience’s marketing needs.

• There’s clarity about who Chima serves.
• The hook is bold, catchy, and compels anyone to read further.
• Including client results makes clients visualize what they can expect.

3. DJ Nexus : DJ

Bio platform: facebook.

This New England-based DJ has single-handedly captured the Likes of over 2,000 people in and beyond Boston, MA. And even if you don‘t listen to the type of music he produces, it’s hard not to read his compelling Facebook bio.

For instance, consider his tagline, under "About" — " Quiet during the day. QUITE LOUD at night! " DJ Nexus tells you when he works awesomely. I got goosebumps just imagining a dance club where he might play music.

The second is the "long version," which is even more interesting than the first. Why? It reads like a story — a compelling one, at that. In fact, it gets hilarious in some parts.

The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books."

Here's another excerpt from the middle:

It's a well-put value proposition that sets her apart from the rest of the HR industry.

Marie concludes her bio with a smooth mix of professional skills, like her Spanish fluency, and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).

• Straight off the bat, Marie uses a story to share her experiences of how she began as a recruiter.
• It provides a subtle pitch for readers to check out her podcast.
• The bio exudes Maries approachable, fun, and playful personality.

8. Wonbo Woo : Executive Producer

Wonbo Woo is the executive producer of WIRED's video content and has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize.

With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy ).

I wouldn‘t necessarily be inclined to follow Chris if his bio had simply read, "I post beautiful images." But images that inspire me to travel? Now that’s something I can get behind.

Last, he ends on a humble, sweet note: "He is happiest with his wife Breanne raising their two sons." So inject personal information into your bio — it makes you seem approachable.

• It highlights Chris’s achievement without bragging.
• The last sentence portrays Chris as a responsible man who loves his family.
• The well-written bio speaks to nature lovers who like the outdoors, surfing, and more. This gives them reasons to follow Chris.

10. Lisa Quine : Creative Consultant

Bio platform: portfolio website.

Creative professionals who specialize in visual art may find it challenging to balance the writing of their bio and displaying of their portfolio. Not Lisa Quine. Lisa has an exceptional balance of her professional bio and creative work.

Throughout her bio, you'll notice the number of murals she's completed and a brief timeline of her career. This helps her paint the picture of who she is as a professional.

The rest of her bio similarly focuses on Twine's strengths as someone who’s able to take hair care "back to basics."

Mouzon effectively grips the reader's attention with this introduction and then dives into some of her impressive accomplishments — including a brand now sold at Urban Outfitters and Target.

The language used throughout Mouzon's bio is authentic, real, and honest.

For instance, in the second paragraph, she admits:

"While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent."

As an avid Zumba fan, I was excited to include this one. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.

His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead ... "And it was an instant hit!"

His bio continues:

"Shortly after he was connected to Alberto Periman and Alberto Aghion, and Zumba was officially created ... What started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week."

There's something in there for everyone.

• The last section of the bio shows Ann’s warm personality — "Ann lives in Boston, where she is Mom to creatures two- and four-legged."
• Written in the third person, this bio has lots of proof (like followers), which shows Ann is a terrific marketing leader.

If you're posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.

To get started, use these best practices for writing your short professional bio:

• Introduce yourself.
• State what you do.
• Add key skills or areas of expertise.
• Include a personal mission statement
• Celebrate your wins.
• Provide your contact information.
• Show them your personality.

1. Introduce yourself.

Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, "Hello, my name is" or "Hi! Let me first introduce myself …" when sending your bio as a message.

If you’re writing a bio for an online platform, stating your name at the beginning works as well.

Leading with your name — even as a question — is important for recognition and building relationships.

2. State what you do.

Give people an idea of what you do daily and where you work. Your job title is how the people put you into context and consider whether your profession relates to their industry.

So detail your most relevant work in your short bios, like CEO, professor, and author.

Take a cue from Angela Duckworth , who specifies what she does in her LinkedIn bio:

3. Add key skills or areas of expertise.

If you send a bio to a client or potential employer, highlight your most valuable skills. For instance, if your expertise is in social media marketing and content creation, like Ivanka Dekoning , list these skills.

• A joke. "Some mistakes are too much fun to only make once. At least that’s what I learned when I created…"
• Mention a hobby. "I’ll be honest: for me, tennis is life — Go Nadal!"
• A fun fact. "Every year, I watch 100 new films! I’m a cinephile and love every movie genre."
• A few emojis related to your interests. "🎶🤖🎾🎬🎭"

Whichever way you choose to get personal, give people a glimpse into who you are as an individual.

When writing a short bio, it can be tempting to pack in as much relevant information about yourself as possible — but this isn’t the most effective approach.

Instead, focus on including the details that you and your audience care about most and leave out the fluff.

Let's dive into a few examples of short professional bios.

Short Professional Bio Examples

• Tristen Taylor: Marketing Manager
• Lianna Patch: Copywriter
• Precious Oboidhe: Content Strategist and Writer
• Rebecca Bollwitt: Writer
• Megan Gilmore: Cookbook Author
• Bea Dixon: Feminine Care Founder
• Tammy Hembrow: Instagram Influencer
• Dr. Cody: Chiropractor
• Larry Kim: Founder
• Dharmesh Shah: Founder and CTO
• Lily Ugbaja: Content Strategist
• Ian Anderson Gray: Marketer
• Van Jones: Political Commentator, Author, and Lawyer

1. Tristen Taylor: Marketing Manager

Bio platform: blog byline.

Tristen Taylor is a Marketing Manager here at HubSpot. She's written content for HubSpot's Marketing, Sales, and Customer Service blogs; her blog author bio is one of my favorites.

What I love most about Tristen's bio is that it’s a great example of how to deliver information about yourself that is relevant to your work while also sharing fun details that audiences will find relatable.

Her bio reads:

"Building from her experience with GoCo.io and Southwest Airlines, Tristen's work has been recognized by Marketing Brew and BLACK@INBOUND. She lives in Washington, DC, attending anime conventions and painting in her free time."

Gilmore further includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might think, " Why would she do that since it discourages people from buying her book?"

But that couldn't be further from the truth.

By giving her followers the chance to try out her recipes, she's slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I bought her book, knowing I'd like more of what she offered.

• The bio is short and direct.
• The CTA link includes an invitation for people to join her newsletter. Meaning, she can build her email list.

6. Bea Dixon : Feminine Care Founder

Bea Dixon, Founder and CEO of The Honey Pot Company, efficiently uses the space on her Instagram profile to highlight who she is as a well-rounded human — not just a businesswoman.

For instance, while she highlights her girl boss attitude with a tiara emoji, she equally calls attention to her fashion interests (Free People), her pets, Boss and Sadie, and her love for ramen noodles.

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

Don't forget to share this post!

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How to Create a Photographer Bio (+ Samples to Copy)

Master the art of crafting an engaging photographer bio with our comprehensive guide, complete with easy-to-follow steps and sample bios for inspiration.

Business Guides | Learn | By Stephan Jukic

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This guide to photographer bio writing will help you create an impactful bio that showcases your talent, expresses your personality, and resonates with your audience.

Whether it’s your profile on Instagram or your page on Facebook, a bio is an essential tool for any professional photographer looking to intrigue a potential client base on social media platforms.

The thing is, as photographers, we’re usually way better at communicating when a camera is involved!

If you can relate, then like me, you probably need all the help you can get to come up with the right words!

I’m here today to share all the tips, ideas, and tools I’ve gathered throughout my research to support you in building a compelling bio for photographers, no matter where you want to post it.

Table of Contents

Photographer Bio Tips for Instagram

Although the process of writing photographer bios shares many similarities on different social media outlets, the only way to ensure your bio’s influence on your followers is to optimize it for that particular platform.

This starts with Instagram.

Nowadays, there’s no such thing as a professional photographer without an Instagram profile.

You could be a wedding photographer, a travel photographer, a portrait photographer, or do any type of photography out there — if you want to make a career of it, an Instagram profile is a must.

That’s because Instagram is the ultimate visual platform among social media websites for photographers .

Thanks to its unique picture-oriented format, it’s the perfect environment to display your work.

And what do people see as soon as they enter your Instagram profile?

You guessed it, your bio. It shows right at the top of your Instagram profile, below the profile picture and profile name.

Consider the following tips for an effective Instagram photographer bio:

Pick the Right Picture and Name

Yes, your profile picture and name aren’t technically part of the bio.

But they’re the very first thing visitors lock their eyes with on your Instagram page, and even before that when they look you up in the search bar.

The profile name, also known as a ‘handle’, has to be as short, recognizable, and representative of your work as possible.

Pair your name or brand name with your niche and/or the word “photo.” Avoid special characters (unless they’re part of your brand name), periods, and underscores.

• Remember, there’s a 30-character limit for Instagram handles.

As for the profile picture, it serves as a reflection of your general style. It gives your profile viewers an instant idea of the type of photography you offer.

Consider merging your photography style with a portrait to add personality to your page. People respond better to businesses that establish a human connection.

For example, if you do a lot of back-and-whites, a closeup of your face in black-and-white would be a great move.

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Know When to Stop and How to Maximize

An Instagram bio isn’t a rant about your love of photography, work experience, past projects, and so on.

You only have 150 characters to tell the Instagram audience what they need to know about you as a photographer to follow or hire you and not someone else.

You’re probably thinking, “That’s too short!” but it’s actually within the industry standard for social media bios. It’s tailored to accommodate the short attention span of audiences of such platforms.

That said, you can still create the desired impact with your 150-character bio if you apply the following pointers:

• Instead of long sentences, stick to keywords optimized for your target audience.
• Add emojis to give the bio a casual touch, break out the text, quickly convey messages, and increase visual interest.
• Use bullet points for better organization and easier reading.
• Add the most pressing contact information to help a potential client reach you faster. This can be an email or a number.

Also, make sure you’re using the correct size images for social media .

Prioritize Your Strongest Points

Since you don’t have much room to write everything about your photographer self, you need to be smart about the information to include.

Here are a few tips to consider:

• Instead of a list of credentials, pick one or two you think are most significant or you’re particularly proud of.
• Stick to one or two of your major projects rather than a dozen.
• Mention some of the most in-demand skills in your domain, not a random blurb of skill keywords.

Don’t Forget Your Niche and Location

If you didn’t include your photography genre (if you have one) in your profile handle, be sure to add it to your bio.

Additionally, you should note adding your location(s) to let potential clients quickly know if they can contact you about local projects.

• Pro tip: if your name or brand name is already in your profile name/handle, write your niche in the Name box to save some character count in the bio.

Include a High-value Link

Instagram allows you to add a single clickable link to your bio, so make it count.

A tried and tested approach is simply including a link to your website.

Occasionally, you can update this link to direct visitors to a special season sale, a major project you’re working on, etc.

Photographer Bio Tips for Twitter

If I could assign one word to describe Twitter (I know it’s X now, but it’ll always be Twitter to me!), I’d choose “trendy”.

Being on Twitter means you’re always up-to-date on what’s currently happening in the world generally and in your industry specifically.

Twitter is casual, honest, and to the point.

Audiences on Twitter are looking for brief shots of information that keep them updated on whatever topics they care about.

As such, to get people interested in your Twitter presence, your bio should be tailored to what the audience needs and expects from the platform.

To that end, keep the following pointers in mind:

Take Advantage of the Cover Photo

Once again, I know that pictures aren’t technically a part of the bio.

But they affect how people perceive the bio and the profile so much that we must think of them as an integral element of the bio.

Besides a profile picture, Twitter allows you to include a cover photo for your profile.

This is a big deal because the cover picture is much larger than the profile picture, giving you the perfect chance to leave an impression on your profile visitors immediately.

So, choose a cover image that best reflects your brand and style. Update it regularly to highlight changes and progress in your techniques.

As for your Twitter profile picture, apply the tips we discussed in the Instagram section or use your logo.

Use an Impactful Theme Color

You can pick a theme color for your Twitter photographer profile. Take advantage of this option and apply a color palette that matches your brand .

This boosts people’s recognition of your work, especially if you use the same colors across all your social media accounts.

Keep Your Text Short

Twitter is known for the characteristic short length of its posts (aka tweets). The character limit for its bio is no exception.

On Twitter, your bio can’t exceed 160 characters. This means you need to keep it concise and as informative as possible.

The type of “info” you want to share depends on the vibe you want the audience to get from your profile.

For a business-oriented Twitter account, stick to a professional tone. If you want your profile to provide insight into your personality, use a casual tone with some humor.

Don’t Be Afraid of Showing Personality

Speaking of which, don’t shy away from sharing your funny or sarcastic side in your bio.

The Twitter audience is all about embracing the real side of people and brands. So, adding a personal touch to your bio is perfectly acceptable.

Photographer Bio Tips for LinkedIn

The especially professional tone of LinkedIn sets it apart from any other social media platform.

As the biggest online hub for professional networking, it takes a special approach to create an awesome photographer bio on LinkedIn.

Here, you need an exceptional presentation of your brand to market your work to other professionals in the industry effectively.

LinkedIn is a place to land potential business opportunities on a larger, more serious scale. Here are a few pointers to keep in mind:

Pick Suitable Pictures

On your LinkedIn profile, you can set up two types of pictures: a profile picture and a background/cover photo.

People won’t look down to read your bio if they don’t like what they see, so choose these wisely.

What’s different about choosing these images on LinkedIn compared to other social media platforms is that they should be as professional-looking as possible.

For the profile picture, this means no selfies or funny/silly images.

Instead, go with a high-quality professional picture of yourself. For example, a portrait that highlights your photography style.

This shows the audience your seriousness about work and gives them a taste of what they can expect from hiring you.

As for the background photo, it’s a chance for you to make a swift yet lasting impression on the audience.

Like Twitter, the background picture takes up a big chunk of the top of your profile. So it’s an immediate eye-catcher for visitors.

As such, choose a photo that represents your strongest skills and reflects your portfolio, one that’d get people positively judging your work.

Consider the Headline as Part of the Bio

The headline on your LinkedIn profile can double as a very brief intro to your bio.

Normally, people write their job titles in that space. You can do the same but maximize its effect by also including keywords of your specific genre, location, and main service.

Don’t Keep It Short

Unlike every other social media platform where I recommend a concise bio, your artist bio on LinkedIn should be the opposite.

Now, I’m not telling you to write a book. But I do encourage you to take full advantage of the 2,600-character limit of LinkedIn’s bio section.

Get into details about your experience, past/current projects, and credentials.

Let people know about your style, skills, and achievements, preferably in a story-like tone to keep them engaged.

Write about your goals and what inspires you to keep going.

Once you’re done, wait until the next day before posting. This way you can review the bio with a clear head and make adjustments if needed.

Ensure you keep a professional tone and check for grammatical and/or spelling mistakes.

Photographer Bio Tips for Facebook

Your Facebook page is like a middle ground between LinkedIn’s professionalism, Twitter’s interaction, and Instagram’s visuals.

Here, you’ll be working with four elements to create an effective bio:

• Profile picture
• Cover photo

You’ll do the same with your Facebook profile and cover images as you did with LinkedIn. This means keeping them sophisticated and reflective of your photography style.

Moving to the bio portion, you’ll use both the intro and about to get your message across. Here are some pointers to guide you through your writing:

Write for Clients

Accessing a page’s About section takes a certain level of interest.

As such, the people who’ll invest the time to go past your Intro and check out your About are likely considering doing business.

For this reason, it’s wise to formulate your Facebook bio with clients’ perspectives in consideration.

This isn’t an invitation to sound too “sales-y”, but to include all the necessary information that a potential client or partner would seek in your bio.

Include Relevant Details

Building on the previous tip, try to mention all the important details in your bio.

Your Intro should cover your photography genre and location, whereas your About should expand on that along with other details such as:

• Education and skills
• Credentials
• Major projects
• A personal insight

Aim for Moderate Length

For your Intro, your maximum limit is 101 characters. This is more than enough to include the type of photographer you are and where you’re willing to work.

For the About, Facebook doesn’t currently disclose a character limit. But it seems you’re good for a few thousand characters.

Even with such freedom, I recommend sticking to a moderate length of around 2,000 characters. This helps keep readers engaged for the entire text.

Don’t Be Too Serious

Your Facebook bio tone should be semi-professional. That means injecting personality with a relevant, fun fact or an amusing anecdote.

Photographer Bio Tips for YouTube

If you have a YouTube channel, drafting a bio for this platform as a photographer can be tricky.

That’s because it’s mainly visual, so not many people are actually interested or willing to go look for a bio and read it.

Still, an effective bio can help you get more exposure, subscribers, and channel performance.

The traditional goal of the About section in a YouTube channel is to describe the content the channel offers.

You will use this space to describe your photography style, location, and services.

Then, use the rest of the 1,000-character limit to shed light on your experience, projects, and the type of videos your viewers can expect—for example, tutorials, behind-the-scenes reviews, and so on.

Here are some extra tips to consider:

• The tone is up to you: You can be as casual or as professional as your YouTube presence dictates.
• Capture interest within the first few sentences: Not only to engage the audience to read further but also to intrigue those who see your channel’s hover-card.
• Use relevant keywords : Add them naturally as you write.
• Address your target audience: It helps people quickly realize if they’re interested.

Photography Bio Examples to Copy and Paste

Now that you’re familiar with the best practices to apply when creating a photographer bio, I’ve put together the following examples for inspiration (copy and paste permission granted!)

Photographer Bio Examples to Copy and Paste on Instagram

1) Wedding Photographer in Los Angele s

Capturing memories for life

Freelance | Engagements | Couples | Save the Date

Portfolio and prices in the link ⬇️

2) [Name] Travel Photographer

Based in NYC, Will fly anywhere

Finding beauty in everyday life

Check availability and contact information below

3) Private Photographer California

Experiencing life through pictures

Photographing any special occasion

Send a message for prices and booking ⬇️

Photographer Bio Examples to Copy and Paste on Twitter

• Telling visual stories of your priceless life moments.
• Saving adventures through clicks.
• Forever chasing the perfect frame, one shot at a time.
• Are you even a photographer if you’re not always after the golden hour?
• Making art with a camera in one hand and a cup of coffee in the other.
• Transforming ordinary scenes into extraordinary memories.
• Exploring the globe, one click at a time.
• I’m addicted: photographs are my drug and cameras are my dealers.
• Capturing joy, laughter, and love.
• A camera and a curious soul, name a better duo.
• Showing you the beauty of the world through my lens.
• Immortalizing amazing moments.

Photographer Bio Ideas to Copy and Paste on LinkedIn

Portrait Photographer and Videographer

San Francisco, CA

Based in San Francisco, California, I’ve always been fascinated with the vast diversity of people and the different stories each face can tell.

I found my calling in photography, but it wasn’t until I shot my first portrait that I stumbled upon my true passion.

Today, I’m proud to say I–and my lens–have had the pleasure of capturing the beauty of human expression by working with more than 200 clients.

I’ve collaborated with over 20 brands and completed 30+ projects, showing the same level of dedication with every frame. I’m especially fond of [name a few projects that best showcase your skills].

My photography journey is a long way from ending, as the world and its residents offer ever-changing stories waiting to be immortalized.

Every photo is unique, and I hope our paths cross so we can make an impact and forge a connection that keeps on living within each person who catches a look.

Contact me at: [include your number, email, website, and other social media pages].

Photographer Bio Examples to Copy and Paste on Facebook

John Smith is a self-discovered, university-taught, and life-trained portrait photographer who gets paid doing what he loves.

When he was 11, he took his first portrait of his first client and sponsor, his Grandma.

Since then, he has worked with over 200 clients, capturing the mesmerizing beauty of humanity one frame at a time. He completed 30+ projects and collaborated with 15+ brands in 10 different countries.

Based in San Francisco, California, John believes that every face is art waiting to be revealed.

Photographer Bio Ideas to Copy and Paste on Youtube

I’m a passionate portrait photographer, based in San, based in San Francisco, California.

If you’re as enthusiastic as me about capturing the magical beauty of human expressions, you’re in the right place!

Join me as I share my experience taking pictures of faces worldwide. I’ll be sharing behind-the-scenes preparation, tutorials, and more – so stay tuned!

Adding a Quote to Your Photographer Bio

You can often use a meaningful quote from a figure you hold special to convey a message that’d otherwise require hundreds of words to relay.

Inspiring Photographer Bio Quotes

• “The camera is an instrument that teaches people how to see without a camera.” – Dorothea Lange
• “Your first 10,000 photographs are your worst.” – Henri Cartier-Bresson
• “Photography is the art of making memories tangible.” – Destin Spark

Using a Photographer Bio Generator

Creating effective bios for photographers may not go as smoothly for everyone.

To save time and effort, you can seek the help of online generators. Here are some of my favorites:

Check out these 8 essential tools to help you succeed as a professional photographer.

Includes limited-time discounts.

You'll Also Like These:

Stephan Jukic is a technology and photography journalist and experimental photographer who spends his time living in both Canada and Mexico. He loves cross-cultural street photo exploration and creating fine art photo compositions.

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GRI Bio Presents Positive Preclinical Data from Pipeline of NKT Cell Modulators in Development for the Treatment of Systemic Lupus Erythematosus (SLE)

Data presented at the 14 th International Congress on Autoimmunity

Encouraging preclinical data observed to date on par with OFEV ® (nintedanib), a leading tyrosine kinase inhibitor with 2025 projected sales of $5 billion 1

Company targeting IND filing for GRI-0803 in Q3 2024 with topline data expected Q4 2024

LA JOLLA, CA, May 21, 2024 (GLOBE NEWSWIRE) -- GRI Bio, Inc. (NASDAQ: GRI) (“GRI Bio,” “we,” “our,” or the “Company”), a biotechnology company advancing an innovative pipeline of Natural Killer T (NKT) cell modulators for the treatment of inflammatory, fibrotic and autoimmune diseases, today announced Vipin Kumar Chaturvedi, PhD, Chief Scientific Officer of GRI Bio presented encouraging preclinical data from the Company’s preclinical studies of type 2 NKT activating molecules, GRI-0803 and GRI-0124 at the 14 th International Congress on Autoimmunity held May 17-20, 2024 in Ljubljana, Slovenia (the Congress).

GRI Bio’s second asset in development, GRI-0803, is a novel activator of human type 2 NKT cells. Activation of type 2 NKT leads to a dendritic cell-mediated inhibition of type 1 invariant NKT (iNKT) cells. In the Company’s preclinical studies, type 2 NKT activating molecules, GRI-0803 and GRI-0124, were observed to inhibit both murine and human iNKT cells. Oral administration of these type 2 NKT activating molecules was observed to inhibit lupus nephritis and to significantly improve overall survival. The Company is currently advancing development of GRI-0803 for the treatment of systemic lupus erythematosus disease (SLE), an autoimmune disease in which the immune system attacks its own tissue and organs.

Dr. Chaturvedi commented, “There remains a significant unmet need for safe and effective treatment options for SLE as current treatments are limited, consisting primarily of immunosuppressive therapies. Based on the data demonstrated by GRI-0803 and GRI-0124 to date, we believe these innovative small molecules leveraging NKT science have the potential to target earlier in the inflammatory cascade to interrupt disease progression. We remain encouraged by GRI-0803’s potential and are working in earnest to validate bioanalytical methods, complete cGMP manufacturing, and complete toxicology studies in order to file our IND for GRI-0803 in the second half of 2024.”

Key Highlights Observed from GRI Preclinical Studies

• Data demonstrate iNKT cells accumulate in SLE patients and in NZBWF1 mice, have an activated phenotype and their hyporesponsiveness to in vitro stimulation suggests chronic activation
• Type 2 NKT cells accumulate in NZBWF1 kidney, and remain responsive to in vitro restimulation
• Type 2 NKT cell activation in NZBWF1 mice inhibits iNKT cell activity
• Inhibited pro-inflammatory cytokines and signaling pathways in NZBWF1 mice
• Decreased pDC accumulation and MHC class II expression
• Inhibited CD4+, CD8+ T cells, and B cells (↑ T1B and ↓ T2B cells)
• Reduced renal cellular infiltration and fibrosis
• Inhibited proteinuria, anti-dsDNA Ig, and improved overall survival and proteinuria-free survival
• <400g/mol
• Favorable solubility profile
• Excellent bioavailability
• PK profile supporting q.d. administration orally
• No CV toxicology issues observed, no genotox and no activation or inhibition within CYP450 pathway
• No toxicology concerns to date

Dr. Chaturvedi’s presentation from the Congress is now available on the Publications page of the Company’s website (gribio.com).

About GRI Bio, Inc.

GRI Bio is a clinical-stage biopharmaceutical company focused on fundamentally changing the way inflammatory, fibrotic and autoimmune diseases are treated. GRI Bio’s therapies are designed to target the activity of NKT cells, which are key regulators earlier in the inflammatory cascade, to interrupt disease progression and restore the immune system to homeostasis. NKT cells are innate-like T cells that share properties of both NK and T cells and are a functional link between the innate and adaptive immune responses. iNKT cells play a critical role in propagating the injury, inflammatory response, and fibrosis observed in inflammatory and fibrotic indications. GRI Bio’s lead program, GRI-0621, is an inhibitor of iNKT cell activity and is being developed as a novel oral therapeutic for the treatment of idiopathic pulmonary fibrosis, a serious disease with significant unmet need. The Company is also developing a pipeline of novel type 2 NKT agonists for the treatment of systemic lupus erythematosus. Additionally, with a library of over 500 proprietary compounds, GRI Bio has the ability to fuel a growing pipeline.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” “will,” “would,” or the negative of these words or other similar expressions. These forward-looking statements are based on the Company’s current beliefs and expectations. Forward-looking statements include, but are not limited to, statements regarding: the Company’s expectations with respect to development and commercialization of the Company’s product candidates, the timing of initiation or completion of preclinical studies, clinical trials and availability of resulting data, the potential benefits and impact of the Company’s preclinical studies, clinical trials and product candidates and any implication that the data or results observed in preclinical studies or earlier studies or trials will be indicative of results of later studies or clinical trials, any implication that the Company’s product candidates will perform similarly to other candidates or approved therapies, the Company’s beliefs and expectations regarding future financial performance, and the Company’s beliefs about the timing and outcome of regulatory approvals and potential regulatory approval pathways. Actual results may differ from the forward-looking statements expressed by the Company in this press release and consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements are subject to inherent uncertainties, risks and assumptions that are difficult to predict, including, without limitation: (1) the inability to maintain the listing of the Company’s common stock on Nasdaq and to comply with applicable listing requirements; (2) changes in applicable laws or regulations; (3) the inability of the Company to raise financing in the future; (4) the success, cost and timing of the Company’s product development activities; (5) the inability of the Company to obtain and maintain regulatory clearance or approval for its respective products, and any related restrictions and limitations of any cleared or approved product; (6) the inability of the Company to identify, in-license or acquire additional technology; (7) the inability of the Company to compete with other companies currently marketing or engaged in the development of products and services that the Company is currently developing; (8) the size and growth potential of the markets for the Company’s products and services, and their respective ability to serve those markets, either alone or in partnership with others; (9) the failure to achieve any milestones or receive any milestone payments under any agreements; (10) inaccuracy in the Company’s estimates regarding expenses, future revenue, capital requirements and needs for and the ability to obtain additional financing; (11) the Company’s ability to protect and enforce its intellectual property portfolio, including any newly issued patents; and (12) other risks and uncertainties indicated from time to time in the Company’s filings with the U.S. Securities and Exchange Commission (the “SEC”), including the risks and uncertainties described in the “Risk Factors” section of the Company’s most recent Annual Report on Form 10-K filed with the SEC on March 28, 2024 and subsequently filed reports. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.

Investor Contact: JTC Team, LLC Jenene Thomas (833) 475-8247 [email protected]

1 Projected sales of OFEV per Evaluate Consensus

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A 50-Year-Old Retiree Says His 'Biggest Mistake' Was Saving Too Much in His 401(k). He Explains What He Would Do Differently and His Workaround for Being Illiquid When He Retired. Eric Cooper maxed out his 401(k) for more than two decades and accumulated enough to retire in his late 40s.

By Kathleen Elkins May 20, 2024

Key Takeaways

• Eric Cooper retired at 48 with $2.4 million in his 401(k) but lacked liquidity.
• If he could go back, he would have put less money in his 401(k) and more in a brokerage account.
• His work-around is an IRS rule that lets him withdraw $20,000 a year penalty-free.

This article originally appeared on Business Insider .

In his early 20s, one of Eric Cooper's first bosses gave him some sound money advice : Contribute as much as you can to your 401(k).

He took it to heart and maxed out his plan nearly every year of his 25-year career.

Starting early and saving consistently paid off: By the time he retired from his corporate communications career at age 48, he had $2.4 million in his 401(k) account, which Business Insider verified by looking at a copy of his retirement savings statement.

While Cooper says that maxing out his retirement plan was "one of the smartest things I did," he also maintains that it was his "biggest mistake" because it made him highly illiquid.

"I saved so much in my 401(k), and then when it was time to retire, I didn't have a lot in my brokerage account or anything that was easily accessible to me," he told BI. "So, while I was rich on paper, I did not have a lot of cash on hand."

When you contribute to retirement accounts like a 401(k) or IRA, you typically can't tap into those funds penalty-free until after age 59 ½. Withdrawals before that age can incur a 10% penalty.

If he could go back, he would have decreased his 401(k) contributions to free up more cash to invest in a brokerage account, which you can withdraw from at any time without penalty.

"Even though I would take a tax hit because I'm not maxing out my 401(k), I probably should have done it just to the match and put the rest into a brokerage account," said Cooper, referring to the 401(k) match that many companies offer that is essentially free money.

Cooper maxed out his 401(k) for more than two decades and accumulated enough to retire in his late 40s. Courtesy of Eric Cooper

When he first discovered the Financial Independence, Retire Early (FIRE) movement in 2019, he already had a big enough portfolio to stop working based on the 4% retirement withdrawal rule. Still, Cooper says he wasn't comfortable walking away because he was "pretty cash-poor."

Between 2019 and 2021, when he submitted his resignation letter, he made a few changes to his finances: He lowered his 401(k) contributions, upped his brokerage and savings accounts contributions, and picked up a part-time job as a bike technician. He wanted to pay off the mortgages on his four rental properties completely before quitting.

"Even with my large 401(k) savings, I'm not sure I would have felt comfortable retiring early had I not had those rental properties," said Cooper, who owns four long-term rentals in Louisville. "They gave me peace of mind and income as I transitioned into retirement."

He also researched an IRS rule allowing penalty-free withdrawals from retirement accounts.

Using Rule 72(t) to withdraw $20,000 of his retirement savings a year penalty-free

Section 72(t) of the IRS code allows individuals under age 59 ½ to take substantially equal periodic payments (SEPPs) from a qualified retirement plan without incurring the penalty.

"So few people know about it, but it's such a powerful option for those of us who have well-funded retirement plans," said Cooper.

There are stipulations: You must take annual distributions for at least five years or until you reach 59 ½, whichever comes later. The payment amount is based on your life expectancy and calculated through three IRS-approved methods — and the account holder calculates the payment, which can be complicated.

Cooper used the single life expectancy table provided by the IRS, plus a 72(t) calculator , to determine his $20,000 distribution, noting that: "You have to make sure you do the calculations correctly or you could be penalized by the IRS, so it may be worth having your accountant verify your calculations before proceeding."

The payments are essentially fixed for five or more years and can't be changed without incurring a penalty. And when you take your distributions, you'll be taxed on that money depending on your current tax bracket. Another limitation is that you can no longer contribute to the account once you start withdrawing from it.

While there are a lot of restrictions, it made sense for Cooper, who was fully committed to early retirement. Plus, he says it will help curb his eventual tax burden when he must take required minimum distributions (RMDs) from his 401(k) at age 72.

"This is a good way to enjoy your money now and reduce the taxes you'll pay in the future when the IRS makes you take required minimum distributions in your 70s. At some point, we're going to have to start spending that money, and the IRS is going to start taxing it," he said. "The longer it's sitting in there, the more money it's going to generate, the more taxes you're going to pay down the road. I'm in a lower tax bracket now, so it makes sense to spend some of it and enjoy it while I'm young enough to do so."

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When June Carbone, Naomi Cahn and Nancy Levit set out to write a book about women in the workforce, they initially thought it would be a story all about women's march towards workplace equality. But when they looked at the data, they found something more disturbing: of the ways in which women's push toward workplace equality has actually been stalled for years. In today's episode, law professor June Carbone argues that the root of the problem lies in something they call the "winner take all" approach to business. That's the thesis of their new book, " Fair Shake: Women & the Fight to Build a Just Economy ". Related episodes: What would it take to fix retirement? ( Apple / Spotify ) For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org . Music by Drop Electric . Find us: TikTok , Instagram , Facebook , Newsletter .

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