Digital Marketing Case Studies: 35 Examples for Online Success

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How would you like to read the best digital marketing case studies ever published?

More importantly, how would you like to copy the best practices for online marketing that are based on real-world examples and not just theory.

If that sounds, good then you’ll get a lot of value out of this post.

By studying these Internet marketing case study examples and applying the lessons learned in your own digital campaigns, you can hopefully achieve similar results to speed up your online success.

Table of Contents

Digital Marketing Case Studies

Content marketing case studies, appsumo grew organic traffic 843% & revenue 340%  – omniscient digital marketing case study.

In this digital marketing case study, you’ll find out how Omniscient Digital used a four-part approach to grow AppSumo’s organic website traffic by 843% and the revenue from that traffic by 340$. Includes details on the research process, strategy development, content production, and building links to those web pages.

From 0 to 100,000 Visitors Per Month  – Optimist Digital Marketing Case Study

This online marketing case study example shows you how Optimist took a startup called College Raptor from 0 to 100,000 organic sessions per month. It focuses on the big-picture strategy that was used to achieve that result and explains why it worked. This is a good case study example that demonstrates what successful content creation and promotion look like for startup businesses.

American Kennel Club Increased Online Traffic by 30%  – Contently Digital Marketing Case Study

If you’re in the animal niche and looking for good Internet marketing case studies that can help you grow your website with content creation, then this article by Contently can help. Inside, you’ll learn how the company used a digital content strategy to increase website traffic by 30% for the American Kennel Club. This method attracted both new puppy owners and seasoned dog lovers and resulted in $26.6 million in content value.

3,532 New Beta Users for alwaysAI  – Beacons Point Digital Marketing Case Study

Beacons Point is a digital marketing agency that partners with B2B companies in software and technology to execute results-driven online campaigns. In this case study example, you’ll learn how Beacons Point discerned the right market for alwaysAI, a software company, to target prospects with the content they wanted, and transform the audience into an avid user base using a well-researched Internet strategy and content planning process. As a result, alwaysAI gained 3,532 new beta users, 20,000 monthly website sessions, and a 2,021% increase in traffic within just 10 months.

Online Marketing Strategy Drives 452% Increase In Organic Traffic  – Top Rank Digital Marketing Case Study

Check out the full list of 15+ Content Marketing Case Studies here .

SEO Marketing Case Studies

How i increased my organic traffic 652% in 7 days  – backlinko digital marketing case study.

Learn how Brian Dean from Backlinko used the “Skyscraper Technique 2.0” to increase his organic SEO traffic to one of his web pages by 652%. It’s also the same approach that helped a brand new post hit the #1 spot on Google within a few weeks. This online marketing case study example is full of screenshots, key findings, and guided steps for you to follow.

From 126 to 121,883 Unique Visitors In Under 6 Months  – Ahrefs Digital Marketing Case Study

This digital marketing case study example focuses on Northmill, a Fintech company founded in Stockholm. It reveals how you can analyze your top business competitors to develop higher-quality SEO content that can gain a large amount of traffic and convert those readers into customers. Read this case study to find out exactly what Northmill did during the search engine optimization campaign to go from 126 unique visitors to 121,883 in under 6 months.

From 0 to 75,000 Visits A Year  – Ryan Darani Digital Marketing Case Study

In this case study, you’ll get complete details on the challenges, limits, budgets, and timeframes for a client in the property industry that went from 0 clicks per day to 300-400 on average with only 60 pieces of content on the website. This is a good SEO marketing case study for any business that’s on a tight budget.

How We 4x’d Traffic and Doubled Revenue in E-Commerce  – Diggity Marketing Case Study

This is one of the best digital marketing case studies for e-commerce using SEO. Inside, you’ll learn how an e-commerce client grew its traffic by 417% in 8 months. You’ll get the exact SEO strategies deployed, content improvements, and backlink marketing tactics. The results speak for themselves: an extra $48,000 in additional monthly revenue was achieved for a total of 112% increase in overall revenue using a strategic online marketing strategy.

6-Step Process That Generated 150,732 Visits  – Robbie Richards Digital Marketing Case Study

In this case study, you’ll learn a repeatable 6-step process that one digital marketer used to get his client to #1 in Google using SEO. This strategy helped him outrank major digital media brands like Mashable, and increase organic website traffic by 11,065% in just 6 months.

Check out the full list of 25+ SEO Case Studies here .

Pay-Per-Click (PPC) Marketing Case Studies

32% increase in return on internet marketing ad spend  – adshark case study.

Learn how Adshark helped dogIDS, an e-commerce manufacturer and retailer of personalized dog collars and tags, achieve a high return on investment (ROI) for their pay-per-click (PPC) campaigns by analyzing historical search terms, categories, and product performance. This case study example demonstrates how Adshark segmented dogIDs Google Shopping campaigns in a way that allowed for better online bid and budget management.

49% Decrease In CPA  – Captivate Search Digital Marketing Case Study

20% increase in subscribers for forbes  – adventure media digital marketing case study.

Forbes Magazine has been in circulation for over 100 years; however, with print subscriptions on the decline, the company had to get strategic about bringing in new digital customers. The top goals for this online marketing case study were to increase the number of paid subscriptions. In addition to PPC optimization to attract a broad range of ages, income levels, and genders, Adventure Media also used a strategic video marketing campaign to bring in a new wave of college graduates.

139% ROI for a UK Clothing Brand  – Click Consult Digital Marketing Case Study

Roas up 3,197% for natural nutrients  – ppc geeks digital marketing case study.

Discover how PPC Geeks improved the Google Ads campaigns for Natural Nutrients and achieved a dramatic increase in revenue (5,789%) and ROAS (3,197%) year over year. Example paid marketing strategies include granular campaign extension, single keyword ad groups, ad copy A/B testing, KPI-focused ROAS, conversion rate optimization, and more.

Check out the full list of 20+ PPC Case Studies here .

Social Media Marketing Case Studies

793,500+ impressions for semrush on twitter – walker sands digital marketing case study, viral oreo super bowl tweet – digiday digital marketing case study.

During Super Bowl XLVII, the lights went out in the stadium and the Oreo brand went viral with a single tweet that said “Power out? No problem. You can still dunk in the dark.” Read the historical account of that famous digital marketing moment from the people who lived through it so you can gather insights on how to be better prepared for your future online marketing campaigns that you can take advantage of in real-time.

Facebook Posting Strategy That Lead to 3X Reach & Engagement – Buffer Digital Marketing Case Study

Achieving a 9 million audience by automating pinterest seo – digital marketing case study.

This is a good digital marketing case study example for marketers who use Pinterest. Discover how Chillital went from 0 to 9 million engaged audience members and 268 million impressions. You’ll learn about the step-by-step research process of finding where your audience lives and breathes content, get a detailed analysis of how the author used Pinterest to generate brand awareness, and learn about using community-driven content promotion to scale online results.

5X Increase In App Installs – Bumble Digital Marketing Case Study

Find out how Bumble, a dating app, used TikTok more effectively for social media marketing by following the mantra, “Don’t Make Ads, Make TikToks”. This case study in digital marketing resulted in a 5X increase in app installs and a 64% decrease in cost-per-registration.

Email Marketing Case Studies

Collecting 100,000 emails in one week  – tim ferris show digital marketing case study.

This digital marketing case study on email has it all: tips, templates, and code to create a successful email campaign. Discover how Harry’s, a men’s grooming brand, launched its brand online and how it collected nearly 100,000 email addresses in one week. You’ll learn everything they did using the marketing power of the Internet and email so you can try to replicate the results.

The Science Behind Obama’s Campaign Emails  – Bloomberg Digital Marketing Case Study

Increasing open rates from 20% to 29%  – pipedrive digital marketing case study.

This is one of the best digital marketing case studies on email that any business can learn from no matter the size of the email list. Inside, you’ll find out how Pipedrive used one simple tactic to increase open rates from 20% to 29% that can work with any email software.

25% Reduction In Churn for Peacock  – Braze Digital Marketing Case Study

The amazon email experience  – vero digital marketing case study.

In this case study example by Vero, you’ll get a complete analysis of Amazon’s email experience for the user. It takes you from the initial subscriber welcome message to email receipts, shipping updates, thank you content, invites, Black Friday deals, the review email, and more. There are loads of data in this case study and useful tips you can gain and use for your own email campaigns to have better success.

Check out the full list of 15+ Email Marketing Case Studies here .

Video Marketing Case Studies

8,000 video views on linkedin – biteable digital marketing case study.

During the rise of #OpenToWork movement that hit the world during the COVID layoff, one digital marketer named Katie got creative to make herself stand out from the crowd for potential employers. Find out how Katie approached video in digital marketing to amass 800 video views, 54 comments, and 100 new connections. This case study includes simple tips you can also use to get noticed on LinkedIn with the power of video.

163 Million Views On YouTube – Dove Digital Marketing Case Study

Dove launched an online marketing campaign called “Dove Real Beauty Sketches”, which was a three-minute YouTube film about how women view themselves. The goal was to ignite a global conversation about the definition of beauty, and this case study proves how video in Internet marketing helped Dove reach their goal. During its launch, the video received 163 million global views, topped the Cannes YouTube Ads Leaderboard, and won the Titanium Grand Prix at the Cannes Lions International Festival of Creativity. Find out how a combination of great content, YouTube Brand Channels, YouTube Ads, and Google Ads led to this beautiful success.

Dollar Shave Club Viral Video – Making a Video Marketer Case Study

How artists and songs go viral – edmprod digital marketing case study.

Although it’s impossible to guarantee that a musical artist or song will go viral, there is a lot to be learned from examples that have gone viral. In this case study, you’ll discover the common threads in every viral music marketing campaign so you can try to use the same strategies for your own music or apply them to an online business.

10X Increase In Video Views – Vireo Video Digital Marketing Case Study

In this example, you’ll find out how Vireo Video helped the “We Are The Davises” YouTube channel 10X its video views. The digital marketing strategy and execution succeeded in driving over 1.2 million subscribers and over 60 million monthly views within 4 months. Inside, you’ll learn about the initial challenges, strategy solutions, and results.

Affiliate Marketing Case Studies

Going from zero to $10k in monthly revenue  – contentellect digital marketing case study.

Follow the steps Contentellect has taken to grow an affiliate marketing website from $0 to $10k a month in under 24 months. Includes a breakdown of the monthly costs, income, and traffic.

Zero to $20k/month In a Year  – Side Hustle Nation Digital Marketing Case Study

In this case study, you’ll learn how the owners of scaled their affiliate website from $0 to $20,0000 per month in one year. Includes strategies on keyword research, how to structure content, ways to attract backlinks, optimization tactics to grow traffic, and more.

How I Made $16,433 With One Product  – BloggersPassion Digital Marketing Case Study

Amazon site earns $2,000/month with 100 articles  – fat stacks digital marketing case study.

This is one of the best online marketing case studies for affiliate marketers. Dom Wells from Human Proof Designs posted complete details on the Fat Stacks Blog with example content types, content timelines, link types, and link timelines to help other affiliates improve their sites to make more money on the Internet.

Amazon Site Grows from $0 to $4500+ In 4 Months  – NichePie Digital Marketing Case Study

In this case study, you’ll learn how NichePie took a famous affiliate marketing website called 10Beasts to $4,500 in monthly earnings in just 4 months. The site then went on to make $40,000 by month 8 and kept growing. Luqman Khan, the owner, eventually sold the affiliate site for over half-a-million dollars. Inside this Internet marketing case study example, you’ll get important insights into the keyword research process, site structure, content setup, SEO, and link building process. This article also includes a lot of screenshots to help you follow along with the online journey to success.

Check out the full list of 10+ Affiliate Marketing Case Studies here .

What Is a Digital Marketing Case Study?

Are case studies good for digital marketing.

Case studies are good for digital marketing because you can learn about how to do digital marketing in an effective way. Instead of just studying the theory of digital marketing, you can learn from real examples that applied online methods to achieve success.

Digital Marketing Case Study Examples Summary

I hope you enjoyed this list of the best digital marketing case studies that are based on real-world results and not just theory.

New online marketing case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on digital marketing.

SEO Chatter is dedicated to teaching the fundamentals of search engine marketing to help marketers understand how to increase organic website traffic and improve search engine rankings.


33+ Best Digital Marketing Case Studies [2021 Update]

  • June 16, 2020

Looking for some inspiration for your digital marketing?

The best thing you can do is read up some real-life, practical digital marketing case studies.

But see, good case studies are few and far in-between…

...Which is why we compiled this mega-list of the BEST digital marketing case studies in 2021.

Whether you’re looking for SEO, Content Marketing, PPC, or whatever else, we included it in this guide.

So, let’s dive right into it.

Ready, set, go!

33+ Digital Marketing Case Studies [All Channels]

Looking for a specific digital marketing channel you want to read up on?

Feel free to skip ahead:

SEO Case Studies

Content marketing case studies, facebook ads case studies, google ads case studies, influencer marketing case studies, other digital marketing case studies, 1. apollo digital - 0 to 200k monthly organic traffic.

google analytics

  • 0 to 200,000 monthly organic traffic in 2 years.
  • Ranked #1-3 for extremely high CPC keywords (20$ CPC+).

Case Study Summary:

Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in just 2 years.

  • Apollo Digital (that’s us!) completely revamped a SaaS company’s content strategy.
  • We pin-pointed issues with existing blog posts (mainly, keyword cannibalization ), and proposed improvements
  • Did keyword research to identify and prioritize top keywords for the company.
  • Implemented content outlines to make sure the content that writers were writing was on-point for SEO.
  • Used superior content UX to make the blog extremely easy to read.

You can find the full SEO case study here.

2. Backlinko - 652% Organic Traffic Increase in 7 days

google analytics graph

  • Increased organic traffic to one of their webpages by 652% in 7 days.
  • Ranking went from the middle of the second page on Google to #5.

Backlinko implemented the Skyscraper Technique 2.0. Here’s what they did...

  • Created a mobile SEO checklist blog post which cracked the top 10 results for the target keyword, got a huge spike in traffic in its first week, but soon dropped to the middle of the second page.
  • Realized the post was getting buried because it didn’t satisfy user intent for that keyword.
  • Analyzed first page results to figure out user search intent for extremely competitive keywords (“mobile SEO”).
  • Changed blog post format from case study to an actual checklist to satisfy the intent, and optimized for user experience by making the text easier to read.

Check out the detailed steps for the Skyscraper Technique 2.0 here.

3. Ahrefs - Using the Skyscraper Technique to Obtain 15 Links With a 6.5% Success Rate


  • Sent out 232 emails and obtained 15 backlinks, at a 6.5% success rate.

Dale Cudmore tested the SEO skyscraper technique for his brand new site (an online cv builder).

  • Picked a topic that was very relevant to his niche. Since he was trying to build a resume builder, the topic was “how to write a resume.”
  • Followed the skyscraper technique and created even better content than what was ranking at the time.
  • Then, he reached out to people who had already linked to the specific content he was improving upon. Since they had already linked to a similar article, they were more likely to link to content that’s better.
  • Dale sent out 232 emails and obtained 15 links to his article. Though his rankings didn’t change significantly (extremely competitive niche), the technique proved to be a success for generating backlinks.

Want to learn more about the technique Dale used? Check out Backlinko’s write-up on the skyscraper technique here.

Looking to read the complete case study? Go here .

4. GotchSEO - Squeeze Page That Converts at 74.5%

google analytics page summary

  • Set up a squeeze page that converted at 74.5%.

Natchan Gotch set up a high-converting squeeze page that used a lot of trust signals to get the visitors to opt-in for the content.

  • Created a well-structured landing page & ran retargeting ads to it.
  • Presented his offer through a benefit-driven headline.
  • He used distinct trust signals (a recognizable logo, GDPR compliance, copyright notice) to mitigate any trust risks and maximize the chances of the prospect taking action.

You can check out the complete case study here .

5. Online Ownership - Winning in Local SEO for a Competitive Industry

keyword list

  • Ranked #1 for competitive taxi-related keywords ($1.38 CPC+) with local SEO .

Online Ownership, an SEO agency, helped a taxi company dominate local search rankings.

  • Created in-city location guide on how to get to/from the local airports which has been viewed over 170,000 times by now. ..
  • Mentioned info on long-term airport parking companies, got them to share the content once it was live.
  • The company was at the end of one county, and the beginning of another, which hurt their location-based search queries when the county was specified. So he changed the local NAP (name, address, phone number), and corrected the PIN marker to correctly account for the business location.
  • The business started appearing within the local pack for almost all main search queries within the city.

Check out the full case study here.

6. Kaiserthesage - The Definitive Guide to Enterprise Link Building

google analytics Kaiserthesage

  • Drove almost 5 million organic visits in 2 years through authority content. Focused 80% of the campaign promotion on acquiring high-quality backlinks.

Jason of Kaiserthesage wanted to create a process for generating high-quality backlinks. In this case study, he details his process outreach process:

  • Identified tactics they could effectively use for link acquisition campaigns (broken/resource link building and link reclamation).
  • Compiled list of high-authority brands that were likely to link back to them.
  • Conducted large-scale outreach campaigns, and followed up at least 3 times per prospect.
  • Tried out different content types for link building, including practical guides/tutorials, original research studies, case studies, infographics, and more.
  • Tracked results every step of the way, optimized relevant site pages (write for us, recommended list pages, etc.), and tested more outreach tactics.

You can find the full enterprise link building case study here.

7. Growth Machine - 0 to 150,000 Monthly Organic Visitors in 8 Months

digital marketing case study Growth Machine google analytics

  • Generated 150,000 monthly organic visitors in 8 months for a brand new blog project.
  • The site grew from a tiny blog to one of the most popular tea blogs on the internet.

Nat Eliason (founder of Growth Machine), grew a tea blog to 150,000 monthly searches in order to use it as a case study for his agency.

  • Nat chose a topic area he knew a lot about (tea) and knew there was an audience for.
  • Researched keywords with the perfect mix of low difficulty and high volume and arranged everything in a spreadsheet.
  • Started publishing high quality content surrounding the topic at a rate of four blog posts per week, every week, for 8 months.
  • Used Reddit, Facebook groups, and Pinterest to promote the content and drive traffic. inked back to the new content from owned websites, and mentioned it in interviews and guest posts.

You can find the full case study here.

8. Robbie Richards - 6-Step SEO Process That Generated 150,732 Visits

Robbie Richards digital marketing case study google analytics

  • Increased organic traffic by 11,065% in just 6 months and generated 20,314 organic pageviews with a single post.
  • Captured 2,335 emails.

Robbie Richards details the 6-step SEO process he used to grow his client’s drone site:

  • Found a topic (drones) with solid monthly search volume and a lot of secondary keyword targets.
  • Created the best online guide on how to fly a quadcopter - more in-depth and high-quality than other articles at the time.
  • Optimized the blog post for on-page SEO, included plenty of external/internal links, improved page speed, and made the content more UX friendly.
  • Inserted a pop-up and lead-box to start generating subscribers from the blog post.
  • Promoted content on Quora and relevant online forums.
  • Set up social automation to share content automatically
  • Submitted content on to relevant pages.
  • Used 4 different outreach strategies to build high-quality backlinks.

Need help with your SEO?

Let's skyrocket your traffic together.

Noel Ceta - co-founder of Apollo Digital

9. Apollo Digital - $25,000+ From A Single Blog Post

  • Content piece went viral, generating $25,000 revenue in business from a single blog post.
  • 20+ leads, and over 11,000+ in page views over the first month.

Apollo Digital created and promoted epic content, which went viral and brought in over $25K in revenue (and growing).

  • Researched a topic that dealt with major pain points for SaaS founders.
  • Created a super in-depth 14,000+ words blog post full of actionable tips and tactics on SaaS marketing , all based on their unique perspective and experience.
  • Provided better content UX, used a ton of on-page visual elements, and a Smart Content Filter plugin to make the guide easier to digest.
  • Promoted on 12 different marketing channels, including Reddit, Hacker News, and Facebook groups
  • Ran ads on Quora, Facebook, Reddit, and Twitter.

Check out the full content marketing case study here.

10. Content Mavericks - This Content Distribution Strategy Got 87,591 Visits To One Blog Post

Content Mavericks digital marketing case study google analytics

  • Used a content distribution strategy to get 87,591 visits to one blog post in 60 days.

Chris Von Wilpert of Content Mavericks created a giant article that completely breaks down HubSpot’s marketing strategy. In this case study, he talks about the content promotion strategy he used to get the article to go viral.

  • Created keystone content on HubSpot’s growth strategy.
  • Promoted it to his fans: inner circle, social circle, and outer circle.
  • Used free traffic multipliers: email, push notification, Facebook messenger, and outreach lists to distribute content.
  • Used paid traffic multipliers to manufacture virality. Reached thousands of new fans by running retargeting ads on Facebook, Twitter, Google, and Outbrain

Check out the full content distribution strategy case study here.

11. OptiMonk - How iSpionage Increased Blog Referral Traffic by 58% in 1 Month Using Onsite Retargeting

OptiMonk digital marketing case study google analytics

  • Increased blog referral traffic by 58.09%.
  • Achieved a 5.47% CTR for blog redirect popup.

iSpionage was publishing new blog posts regularly, but their blog wasn’t redirecting a whole lot of referral traffic to their product page. Here’s what they did to fix that....

  • They used an OptiMonk exit-intent popup to entice users to check out their main homepage.
  • To redirect only interested visitors,the popup would only appear for readers who had spent a minimum of 10 seconds on the blog. And for better visitor experience, they set up the popup to appear a maximum number of 5 times per visitor, with at least 1 day between appearances.

Check out the full iSpionage case study by OptiMonk here.

12. SEO Travel UK - 11K Website Views in 2 Weeks From Infographic Marketing

SEO Travel digital marketing case studies google analytics

  • 11,304 website visits in 2 weeks.
  • 245% increased in referral traffic compared to the same period of last year.
  • More than 100 new high-quality domains linking to the site.

During the peak Game of Thrones popularity, SEO Travel UK went viral by creating infographic based on the popular show.

  • Researched the best/most popular Game of Thrones content on the web to make sure that their project was worth pursuing.
  • Created an infographic of all the real-life locations where the TV show was filmed.
  • Reached out to people who had shared similar content in the past and asked if they’d like to feature the infographic as an exclusive.
  • Promoted infographic on GoT fandom and other ‘geek’ sites and forums.

Check out the full content marketing strategy used and the case study here.

13. YesOptimist - Scaled a Startup From 0 to 100K Visitors/Mo In About One Year

YesOptimist digital marketing case study google analytics

  • Scaled College Raptor from 0 to 100K organic sessions per month in about one year.
  • Generated 1M+ visitors to the website.

YesOptimist used a content marketing strategy that combined evergreen, social/viral and link-earning content.

  • Used public data and visualcontent (infographics, maps, rankings, etc.) to score early wins and backlinks from high-quality domain websites.
  • Created a giant resource with rankings for overlooked colleges. Then, they reached out to the said colleges, and asked for a share. Overall, just this netted them around 250,000+ visitors in just one week.
  • Published 200+ articles over a few months to achieve explosive growth.

14. CanIRank - How Fieldwire Scaled Marketing Without Losing Their Focus on Product

CanIRank digital marketing case studies

  • Achieved top 3 rankings for nearly all of their primary keywords in 6 months.
  • The traffic (if they’d advertised on the keywords) would cost them more than $10,000 a year.

CanIRank helped Fieldwire (web and mobile collaboration platform) boost their rankings for all primary keywords in their domain, beating out larger and more established companies.

  • Used CanIRank’s “Improve My Ranking” tool to identify high potential pages with keywords that were ranking, but too low to get much traffic.
  • Used data-driven on-page optimization for high potential pages.
  • Revised content strategy and identified additional content topics that offered a good balance of value and ranking difficulty.
  • Reached out to relevant media outlets and pitched founder interviews and other relevant stories.

You can see the full Fieldwire content marketing case study here.

15. BuzzSumo - How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

Buzzsumo digital marketing case study

  • Gained over 160K freemium subscribers and more than 2K paying customers in their first year.
  • Gained 2.5M annual revenue total.

In 2014, as the use of AdBlock was growing, businesses were starting to rely on content more than ever. Here’s how BuzzSumo capitalized on the content marketing frenzy.

  • Spent most of their budget on their content marketing tool, which generated more awareness, sharing, and advocacy than any marketing expenditures.
  • Gained the support of important influencers (Larry Kim, Rand Fishkin, Neil Patel, etc.).
  • Focused on making the product sticky and reducing churn rate.
  • Created unique content based on data, gave away everything they knew, and started growing steadily over the year.

See the full case study of how BuzzSumo achieved 2.5M in annual revenue here.

16. GrooveHQ - Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

GrooveHQ digital marketing case studies

  • Achieved $5M/Year in annual recurring revenue and gained over 250,000 readers each month in over 3 years.

GrooveHQ wanted to rebuild their content marketing strategy with a focus on their target market's challenges and goals. Here’s how they accomplished that:.

  • Redesigned their content marketing strategy to be more transparent and focus on their own business challenges and goals.
  • Asked new email subscribers about their business struggles, and answered those questions in the form of blog posts.
  • Reached out to influencers, and asked for their thoughts and feedback on blog posts (Instead of begging them for shares).
  • Ran A/B tests on narrative-based storytelling blog posts to see which ones performed better.

Find the full GrooveHQ $5M content marketing case study here.

17. Zest - Generate MQLs for 15x less? Yes, please. How Whatagraph crushed it

Zest digital marketing case study

  • Lowered Whatagraph’s cost per marketing qualified lead (MQL) by 15x - from $60 to just $4.
  • Of all the users who signed up for a free trial as a result of the campaign, 9% were sales qualified leads (SQLs) that converted at a cost 4x less than Whatagraph’s usual paid advertising per-lead cost.

Whatagraph wanted to promote their annual marketing report template to the right audience without breaking their budget. Here’s how they did this:

  • Whatagraph partnered with Zest to extend their web presence and promote their marketing annual report template.
  • Paid $400 for a content boost strategy to promote their template on the Zest Content Stream and in their newsletter.
  • The campaign started just before Christmas and continued through January 23, 2020, which lowered Whatagraph’s cost per MQL by 15x.

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18. AdEspresso - Facebook Ads Case Study: The Million Dollar Indiegogo Campaign

AdEspresso digital marketing case studies

  • Secured pre-orders from over 76 countries, with over 2,000 backers on Indiegogo.
  • Achieved over $900K in funding.

BionicGym wanted to promote their Indiegogo page for an increase in sales and site visits. Here’s how they did this:

  • Set up one campaign per country ads and set the objective to ‘Conversions’.
  • Split-tested up to 252 ads and used the auto-optimization feature to relocate funding across the different ads, depending on how they performed.
  • Set up retargeting campaigns and split test to everyone who visited the Indiegogo page and watched the Facebook video ad.
  • Created lookalike audiences for the best-performing audiences.
  • Reached a 9x ROI for some of the campaigns.

Check out the full Facebook Ads million-dollar Indiegogo campaign case study here.

19. Andrew Hubbard - $36,449 In Revenue From a $4,159 Ad Spend

Andrew Hubbard digital marketing case study

  • Generated $36,449 in revenue from $4,159 ad spend,
  • Gained 769 new email subscribers and 128 new Facebook page likes.

Andrew Hubbard helped the client (Navid Moazzez) advertise his flagship course through Facebook ads.

  • Ran ads a week before the course opened to get email newsletter opt-ins.
  • Targeted warm traffic (Facebook fans, email list) first to an opt-in page.
  • Ran ads for cold traffic, directing them to an un-gated (no-opt in) blog post. Once people had read the blog post, they were retargeted with ads promoting a relevant lead magnet.
  • Created ads focusing on urgency and scarcity when bonus packages were starting to expire.

You can see the full Facebook Ads case study here.

19. Sugatan - Step-by-step Ecommerce Scaling from 50k/Mo to 520k/Mo with Facebook Ads

Sugatan digital marketing case study

  • $520K+ in monthly sales with 3.79x ROAS through the funnel.
  • 2.35x ROAS at top-of-funnel, spending $100k+/monthly.

Sugatan (eCommerce growth-hacking agency) scaled their client using Facebook Ads and by testing different kinds of creatives. Here’s what, exactly, they did:

  • Installed HotJar on the client’s eCommerce site to get insights on how customers behaved. Tested different video creative types, different ad ratio sizes, copy, thumbnails, and buttons to see what converted best.
  • Killed off smaller ad-sets with the same audiences to prepare for scaling. Increased budget 20-30% twice per day for 2-3 days.
  • Increased budget 1 month before Christmas and Black Friday sales, and launched a Facebook Messenger & email collection campaign 1 week before the sale started. Created VIP discounts for people who gave them their email addresses or subscribed to their messenger list.
  • Starting running ads for the whole week before Black Friday - giving 10% off to everyone tracked via Facebook Pixel and 20% for VIP sales which were on for 24h.

Check out the full agency eCommerce business Facebook ad case study here.

20. Mark Brinker - How I Improved My Facebook Advertising By 400% In Just 4 Weeks

Mark Brinker digital marketing case study

  • Decreased cost per subscriber from $11.43 to $2.40 (79% reduction) in 4 weeks.
  • Increased number of weekly subscribers from 10 to 51 (400% increase).

Mark Brinker (consultant) increased his weekly subscribers at a cheaper cost through Facebook Ads by promoting his e-book.

  • Tested 6 different ad headlines and 3 ad images.
  • Let all the 18 variations of the ads run for 1 week, and then eliminated the ones that were performing poorly.
  • Deleted 3 more ads with headlines that were not resonating with the audience after that week.
  • Found the winning combination by end of week 4 and continued running that ad.

You can see the full Facebook advertising case study here.

21. Leadpages - From 4% to 40% conversion

Leadpages digital marketing case study facebook ads

  • Conversion rate shot up from 4% to 40% - a 10x increase from similar campaigns in the past.

Jenny Berk used Leadpage’s ad builder to promote her coaching services and optimize her micro funnel.

  • Queued up $50 budget, created a custom audience from her email database (.CSV file), and layered a lookalike audience on top of that.
  • Sent traffic to a targeted landing page, and created consistent ad copy and images throughout the whole funnel.
  • Ran Facebook Ads for her warm leads and lookalike audiences, based on her email subscribers.

Check out Jenny’s full Facebook ads case study here.

22. Brian Downard - $194 in Facebook Ads into $100K in Sales

Brian Downard digital marketing case study

  • Generated $106,496 in patio furniture sales from $194 in Facebook ads.

Brian Downard helped high-end patio furniture store client drive more sales and bring in more people into their local store;

  • Built a warm audience using the content the furniture store had been previously sharing (blog posts, eBooks, infographics, guides, and more).
  • Incentivized people to go visit the showroom in person by offering a 50% discount in the ads.
  • Redirected people to a landing page from the ad, which showed a variety of products to appeal to different target audiences.
  • Included a clear CTA for them to get in touch with the sales team.

You can find the full Facebook ad case study here.

23. Reinis Fischer - Spending $4 Per Day On Facebook Ads - Case Study

Reinis Fischer digital marketing case study

  • Top ads gathered 1,000+ likes and shares for a budget of $8.
  • Gained 50-200+ clicks per day back to the website and acquired 600+ new followers on Facebook.

Reinis Fischer grew his Facebook page about his tourism services through Facebook Ad campaigns promoting his article:

  • Targeted other countries for his blog articles about tourism activities in Georgia to build brand recognition and grow his Facebook page.
  • Spent $4 per day on Facebook ads and promoted only the best possible articles related to his audience.
  • Promoted 1 article for 2 days with an 8$ budget for 30 days.
  • Once each campaign was over, manually invited everyone who liked the posts to follow the Facebook page as well.

Check out the full spending $4 per day on Facebook ads case study here.

22. Paid Insights - AdWords Case Study: How $520 Turned Into $6,120

Paid Insights digital marketing case study

  • Spent $520 and acquired 6 new clients for local mental health counselors.
  • Gained $6,120 in revenue over 3 months.

Ross Kaplan of Paid Insights helped mental health counselor client gain new clients by running a local AdWords campaign:

  • Built a new website for the client & optimized it for conversions.
  • Used modified broad match keywords so that people would still get the ad even if they searched for it in a different order.
  • Targeted only local zip codes surrounding the client’s office so the drive time for her customers would be under 10 minutes

Check out the full AdWords case study here.

23. Daisy-ree Quaker - PPC Case Study: How We Cut AdWords Costs by 67% With a Simple Tweak

Daisy-ree Quaker digital marketing case study google analytics

  • Costs dropped by $10,000 while conversions remained the same.
  • The cost per conversion dropped from $87 to $16.
  • Impressions dropped by 72% while CTR went up 103%.
  • The conversion rate rose from 6% to 18%.

Daisy (online marketer) helped her SaaS client rethink their ad bidding strategy.

  • SaaS company client wanted to cut back on ad spend because constantly bidding for first place was becoming too expensive.
  • Realized most web users are trained to scroll past ads and decided to start bidding on 3rd position on Google as a test.
  • Saw campaign results start increasing over the course of 3 months. Lowering AdWords rank helped get more views on their ads, and widened the pool of people that could see the ads because of a closer association with natural listings.

You can find the full PPC case study here.

24. Exposure Ninja - How We Increased PPC Leads by 325% in 60 Days for a Dental Clinic

Exposure Ninja digital marketing case studies

  • Increased conversions by 252.94% (from 17 to 60).
  • Decreased cost per conversion from £154.28 to just £34.37.

Exposure Ninja helped a dental clinic, based in a competitive area for PPC ads, generate more customers.

  • Installed Hotjar to understand where users were dropping off on the landing page and which areas were acting as conversion blockers. Found that visitors weren’t able to find the information they needed about the client's top service.
  • Created a new landing page focusing on their priority, high-profit services.
  • Because the client was running a Google Ads campaign before, they could use historical data to experiment with advanced bidding strategies.
  • Introduced the new landing pages and tweaked the campaigns to maximize the client’s budget.

You can find the full increased dental PPC leads case study here.

25. ColaDigital - How We Increased Sales by 30% in 30-days Using Optimized Google Ads For a Local Business

Cola Digital digital marketing

  • Increased year over year sales for local business by 30% in 30-days

ColaDigital helped a client set up their Google Ads account campaign from the ground up after they had an unpleasant experience with another agency.

  • Created unique ad groups and ads for the client's most profitable keywords.
  • Set up a hyper-targeted campaign using 1 unique ad group and 3 different match types for each ad group keyword.
  • Set up negative keywords and turned on audience demographics in Google Analytics

You can find the full google ads local business case study here.

26. BoxCrush - AdWords Success Story

BoxCrush digital marketing case study

Helped an industrial client who had a lot of impressions but very little clicks:

  • Increase CTR from 2.41% to 3.89%
  • Decrease CPC from $2.24 to $2.17 in 1 month.

BoxCrush helped an industrial client improve their AdWords campaign when their click-through rate had fallen.

  • Rebuilt customer’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics.
  • Built Ad Groups within each campaign and created ads targeting audiences with each group.
  • Once they saw an increase in performance, they expanded the client’s campaign from three Ad groups to six.
  • Made the ads relate more to specific keywords, which caused the clickthrough rate to increase.
  • Refined and re-optimized the process over time, causing the results to grow even further after the 1st month.

27. Sumo - How Noah Kagan Grew A Website To 10K Visitors In A Month


  • Grew website from 0 to 10K visitors in a month.
  • Grew email list from 173 to 2,322 in 3 days.

Noah Kagan took on an apprentice (Julien Marion) and helped him grow his brand new blog about sleep from scratch, with no prior connections or budget.

  • Created a simple landing page to capture emails before the site was live.
  • Set realistic and SMART traffic goals of 10,000 visitors in 30 days.
  • Created a quant-based marketing approach strategy to build the plan, thus working backward from the 10K visitors goal.
  • Reached out to relevant companies to participate in a viral giveaway that he would then promote to the site’s audience through their newsletter.
  • Reached out to niche influencers for interviews to drive referral traffic.
  • Tracked daily results and goals to stay accountable.

See the full marketing plan and the whole growing website case study here.

28. HubSpot - How PureVPN Increased Website Traffic by 289% Through Storytelling

HubSpot marketing analytics

  • Gained a 289% increase in new visitors’ traffic site year over year.
  • Helped raise awareness on cyberstalking and attracted people who wanted to add to the conversation.

PureVPN wanted to tell the stories of cyberstalking victims and raise awareness on the subject. Here's how they did it:

  • Designed a buyer’s journey centered around raising awareness on cyberstalking and its effects on society.
  • Researched reading habits of their buyer persona, used keyword research tools for idea generation, and searched for topics on Quora based on questions real people were asking.Gathered statistical data of past and recent cyberstalking incidents. Identified and reached out to influencers who were associated with cyberstalking awareness campaigns and victims or people who could tell their stories.
  • Interviewed influencers and turned the interviews into blog posts. Experienced a significant spike in website traffic through influencers sharing the content.

See how PureVPN increased website traffic through storytelling and influencer marketing tactics here.

29. Beeketing - How Gymshark Grew by 200%+ Year On Year and Hit £41M in Sales

beeketing sales growth case study

  • Grew by 200% year on year and hit £41M in sales in nearly 7 years.
  • Achieved a cult-like following.

Ben Francis (founder of GymShark) disrupted the gym apparels market using social media and influencer marketing.

  • Only selected specific influencers with strong Instagram engagement and following to gain credibility.
  • Sponsored various fitness Instagrammers, YouTubers, and bloggers and organized meet-ups.
  • Partnered with fitness and lifestyle influencers on TikTok.
  • Announced the "66 Days" fitness challenge on their site and other social media platforms to drive user-generated content.
  • Built long-lasting relationships with fans on Instagram, Facebook, Twitter, Pinterest, Spotify, and other social media channels.

Check out the full Gymshark influencer growth story here.

30. Leadfeeder - How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year

Leadfeeder marketing case study

  • Grew monthly revenue from $98K to $625K in 12 months.
  • Hosted more than 150 webinars in the first year, saw a 637% growth in monthly revenue.

Founders of ConvertKit (email marketing platform) wanted to grow their brand and generate revenue with a low budget. They decided to focus on webinars.

  • Focused on one marketing strategy (webinars) that didn’t require a lot of money and they could use to build a community around a relatively new product.
  • Maintained a wide-open affiliate program and started doing webinars with any affiliate partner, no matter how small their audience was.
  • Gave away tons of free information in 20-30 webinars per month, while asking for nothing in return.
  • Maintained a narrow target audience (blogging community), and kept the technology simple (minimal tech issues).

You can find the full webinar marketing case study by ConvertKit here.

31. Buffer - The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Buffer digital marketing case study

  • Tripled reach from 44,000 to 150,000+ people per week on Facebook.
  • Increased average daily engagement from ~500 to 1,000+.
  • Posts started reaching between 5,000-20,000 people

Buffer noticed their Facebook reach and engagement were decreasing for their posts over time. Here's what they did:

  • Noticed that the more they posted on Facebook, the less reach they received with each post.
  • Started posting only entertaining and educational content.
  • Posted only once or twice on Facebook and curated content to increase engagement.
  • Created a few brand awareness and engagement-focused posts to build an active Facebook audience.
  • Boosted posts that were already performing well to amplify the reach.

You can find Buffer’s complete Facebook posting strategy here.

32. SEMRush - Raise Your Game: A Step-By-Step Guide To Gamification Marketing

  • More than 9,300 users took part in their game.
  • Received 8+ million impressions on Twitter.

SEMRush wanted to educate their users on their different product features and stand out while doing so. For this, they used gamification marketing..

  • Customers were finding it hard to stay up to date with all the novelties the SEMRush tool offered. SEMRush wanted to increase their awareness of their platform’s wide functionality and increase the number of tools people used.
  • Aligned campaign with a global event (Easter).
  • Made it so that the Egg Hunt game looked good and felt satisfying from a gamification perspective. Those who found all 15 eggs were awarded a list of the 10,000 most searched keywords for 10 countries.
  • Created a special hashtag for Twitter (#semrushegghunt), which picked up and went viral, and made sure the customer support and social media teams were ready in case users needed any help.

Check out the full step-by-step guide to gamification marketing case study here.

33. Hootsuite - How the British Museum Increased Social Media Engagement by 126%

  • Gained 2M+ new followers on Twitter, Facebook, and Instagram.
  • Gained 126% more tweet responses, increasing customer engagement.
  • Over 1,300 tweets tagged and analyzed to uncover actionable insights.

The British Museum turned to Hootsuite to set up a better social media campaign strategy and engage more frequently and more effectively with its audience.

  • Set a three key goal strategy to increase online reach and engagement, deliver digital-first customer service, and identify opportunities for income and revenue generation.
  • Identified opportunities to develop channel-specific content to make the best of each social media channel.
  • Used Hootsuite to adapt to the new social media strategy and to track and analyze results.

See the full British Museum social media case study here.

34. Saashacker - 19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR

Saashacker organic keywords analytics

  • Grew from 15 to 50 employees and over $40M in annual recurring revenue while being 100% bootstrapped.

Ahrefs used a mix of different SaaS marketing strategies to grow their brand.

  • Rejected conventional SaaS marketing wisdom, focused on product quality driving word of mouth marketing and boosted their exposure at the world’s biggest SEO event. Went semi-viral on Twitter by adding nerdy SEO data to the coffee cups at the conference and giving them away to attendees..
  • Produced a lot of content on how their SEO tool solved specific problems and used blog posts as ads.
  • Created and gave away courses on blogging for businesses for free, used word of mouth marketing to promote it, and pushed employee images to the front to gain readers’ trust.
  • Did 20 podcasts in 4 months, posted content a lot on Reddit, YouTube, their own blog, and other channels.
  • ...And a LOT more.

See the full case study here.

And that’s a wrap!

Ready to 10x your business through digital marketing now?

We hope the above case studies were helpful and you can use them as inspiration to drive amazing results.

For more industry-leading digital marketing content and tips, be sure to check out our blog .

Did we miss a case study? Have YOU done something interesting that deserves a mention in this list?

Let us know down in the comments, we’d love to hear from you!

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40 Detailed Digital Marketing Case Studies [2024]

In the rapidly evolving digital era, the effectiveness of marketing tactics can have a huge impact on the brand’s success. This collection of 40 detailed digital marketing case studies from globally recognized companies offers a deep dive into the tactical approaches and innovative solutions that have reshaped consumer interactions and carved success stories across various industries. From leveraging cutting-edge technologies like augmented reality and artificial intelligence to embracing community-driven initiatives and personalized user experiences, each case study presents a unique challenge faced by the brand, the strategic response implemented, and the resultant impact on market presence and consumer loyalty. These 40 narratives not only highlight the transformative potential of effective digital marketing but also serve as a valuable learning resource for marketing professionals seeking to understand the dynamics of customer engagement and brand growth in the digital era.

Related: Surprising Digital Marketing Statistics & Facts

1. Airbnb – Leveraging User-Generated Content

Task or Conflict:

Airbnb, despite its revolutionary concept, faced significant challenges in scaling trust and global brand awareness. Operating in a highly competitive travel industry, Airbnb needed a cost-effective strategy to resonate emotionally and authentically with potential customers worldwide, without resorting to expensive traditional marketing techniques.

To overcome this challenge, Airbnb capitalized on user-generated content by motivating both parties to share their unique lodging experiences through images and stories on different platforms. They facilitated this by creating hashtags and launching contests to motivate participation. Airbnb’s strategy was not merely about collecting content but about fostering a community-centric brand that values customer experiences and stories as the core of its marketing.

Overall Impact:

  • Considerable increase in organic reach across different online platforms.
  • Enhanced brand trust and credibility, which translated into increased bookings globally.

Key Learnings:

  • User-generated content can serve as an impactful and economical marketing tool.
  • Building a brand community can help in enhanced user loyalty and organic brand promotion.

2. Nike – Digital Brand Transformation

Nike faced the challenge of maintaining relevance and connection with its diverse consumer base in a rapidly changing digital landscape. As consumer behaviors shifted towards more digital interactions and personalized experiences, Nike needed to find innovative ways to engage with its audience beyond traditional advertising and retail settings.

Nike addressed this challenge by fully embracing digital transformation with the launch of various mobile applications, such as the Nike Training Club and Nike Run Club, which integrated workout plans, running tracking, and community challenges into their user experience. They also harnessed the power of data analytics to offer personalized product recommendations and tailored fitness advice, thereby creating a more engaging and customized user journey.

  • Drastically improved user engagement rates, with millions of downloads and active users on their apps.
  • Strengthened brand loyalty and community feel among Nike customers, leading to increased sales both online and in-store.
  • Digital tools and apps can significantly enhance customer engagement and loyalty when used to provide value beyond the traditional sales experience.
  • Personalization and community building are crucial for maintaining brand relevance in a digital-first consumer market.

3. Tesco – Virtual Store

Tesco was looking to expand its market presence in South Korea without the substantial costs associated with opening new physical stores. The challenge was to reach a tech-savvy and time-constrained commuter population who valued convenience and efficiency in their shopping experiences.

Tesco’s innovative solution was to create virtual stores in subway stations, where busy commuters could shop while waiting for their train. They placed life-sized billboards of store shelves with products bearing QR codes in subway stations. Commuters could scan these codes using Tesco’s mobile app to add items to their virtual shopping cart, making their daily commute time productive for shopping.

  • Positioned Tesco as the top online grocery retailer in South Korea.
  • Achieved a substantial increase in customer base and online sales, effectively transforming the grocery shopping experience.
  • Digital innovations that blend into the daily routines of customers can lead to high engagement and conversion rates.
  • Utilizing commonplace technology like QR codes can effectively connect the physical and digital shopping environments, catering to the modern consumer’s desire for convenience and efficiency.

4. Spotify – Data-Driven Personalization

Spotify faced the challenge of differentiating itself in the saturated music streaming market. With numerous services offering similar catalogues of music, Spotify needed to find a way to stand out and retain users in a competitive landscape where user preferences and engagement could make a significant difference.

Spotify’s approach was to harness the vast amounts of data they collected on user listening habits to create hyper-personalized experiences. They developed algorithms for features like “Discover Weekly,” which provides users with a playlist tailored to their tastes every week. This strategy was rooted in predictive analytics and machine learning, aiming to anticipate user preferences and introduce them to new music seamlessly.

  • Considerably increased user engagement on the platform.
  • Boosted subscription rates as users found more value in personalized content.
  • Leveraging user data for personalization can highly distinguish a service in the market.
  • Continuous innovation in user experience can drive both retention and acquisition.

5. Domino’s Pizza – Digital Ordering Innovation

Domino’s was striving to enhance sales and streamline the customer ordering process. The fast-food industry is notoriously competitive, and Domino’s needed to innovate to make ordering as convenient and quick as possible for customers seeking instant gratification.

Domino’s revolutionized the digital ordering process by introducing an array of ordering methods, including a pioneering “pizza emoji” text order system and a robust digital platform that works seamlessly across various devices. They also utilized voice recognition and artificial intelligence to predict customer preferences and speed up the ordering process.

  • Digital orders rose dramatically to account for a huge portion of total sales.
  • The company’s stock price increased due to improved operational efficiency and customer satisfaction.
  • Streamlining the customer experience with technology can lead to substantial increases in sales and efficiency.
  • Innovative ordering options can set a company apart in a competitive industry.

Related: How to learn Digital Marketing?

6. GoPro – Harnessing Advocacy

GoPro needed to amplify its brand presence and deepen user engagement in a market where consumers are bombarded with countless digital advertisements. The challenge was to make GoPro not just a product but a part of its customers’ adventure narratives.

GoPro’s strategy focused on turning their customers into brand ambassadors by encouraging them to share their thrilling videos and images taken with GoPro cameras. They launched the “GoPro Awards” to incentivize user content submission with rewards, effectively using this content in their marketing campaigns to showcase the camera’s capabilities.

  • Enhanced brand loyalty and created a massive repository of authentic user-generated content.
  • Fostered a strong community of GoPro users who are engaged and regularly contribute content.
  • Encouraging user-generated content can create a vibrant community and provide authentic marketing material.
  • Rewarding customer contributions can increase engagement and brand loyalty.

7. ZARA – Agile Social Media Strategies

ZARA faced the challenge of maintaining its fast-fashion leadership while transitioning to a digital-first retail approach. They needed to keep up with rapid fashion trends and consumer expectations on social media, where trends can change overnight.

ZARA employed an agile social media strategy that mirrored its renowned supply chain flexibility. They quickly adapted campaigns and content to reflect the latest fashion trends and consumer feedback, using a data-driven approach to tailor their marketing efforts to real-time insights.

  • Increased engagement on social media platforms, driving both online and offline traffic.
  • Enhanced brand perception as trendy and responsive among consumers.
  • Agility in social media marketing can effectively align with and capitalize on consumer trends.
  • Data-driven content adaptation can lead to higher consumer engagement and satisfaction.

8. Slack – B2B Content Marketing

Slack needed to establish itself in the crowded B2B tech market, where differentiation is crucial for capturing the attention of business customers. The challenge was not only to stand out but also to articulate the value of Slack’s platform in streamlining communication across diverse teams and enterprises.

Slack’s strategy involved utilizing high-quality, informative content marketing to address common communication challenges faced by businesses. They created a variety of content types, including case studies, whitepapers, and blogs, which demonstrated how Slack enhances productivity and integrates with various business tools. This approach helped position Slack as a thought leader in workplace communication.

  • Successfully established thought leadership in the B2B communications sphere.
  • Saw a significant increase in adoption rates among businesses, leading to a larger user base.
  • High-value content that addresses specific industry pain points can effectively engage and convert B2B audiences.
  • Establishing thought leadership through content is vital for differentiation in the B2B technology sector.

9. Unilever (Dove) – Campaign for Real Beauty

Dove sought to challenge beauty industry norms and redefine what beauty means to women around the world. The brand faced the task of shifting perceptions in a market saturated with idealized, often unattainable beauty standards, to foster a broader, more inclusive definition of beauty.

Dove launched the “Campaign for Real Beauty” by featuring real women with diverse body types, ages, and ethnicities in their advertisements. This strategy was complemented by a series of videos, workshops, and storytelling initiatives that highlighted personal beauty stories, aiming to inspire confidence among women and provoke conversations about beauty standards.

  • Successfully shifted consumer perception of beauty, promoting a more inclusive view.
  • Strengthened customer loyalty and brand alignment with core values of diversity and authenticity.
  • Marketing campaigns that resonate emotionally and challenge societal norms can create powerful brand affinity.
  • Authenticity in advertising can lead to deeper customer connections and loyalty.

10. Coca-Cola – Share a Coke Campaign

Coca-Cola needed to rejuvenate its brand and increase beverage consumption among younger demographics globally. The challenge was to create a personalized connection with consumers in a way that felt genuine and encouraged social sharing.

Coca-Cola’s “Share a Coke” campaign replaced the iconic Coca-Cola logo on bottles with common first names and invited people to find bottles with their names or those of their friends and family. The campaign was amplified through social media, encouraging customers to share their personalized Coke bottles online using specific hashtags.

  • Revitalized global brand engagement, particularly among teens and young adults.
  • Triggered a worldwide trend of personalized consumer goods that led to increased sales.
  • Personalization at a mass scale can effectively engage consumers and foster a personal connection with the brand.
  • Social media can be a impactful tool for amplifying interactive marketing operations and driving consumer participation.

Related: Design Tools to help you become a better Digital Marketer

11. Amazon – Prime Day Optimization

Amazon sought to boost its annual Prime Day sales and enhance customer loyalty in a market crowded with competing sales events. The challenge was to distinguish Prime Day from other sales and drive both participation and revenue across global markets.

Amazon utilized targeted email marketing campaigns, personalized shopping recommendations, and exclusive Prime member promotions to drive engagement. They also leveraged their massive logistics network to ensure fast delivery, enhancing the customer experience and encouraging repeat purchases during the event.

  • Record-breaking sales figures each year, surpassing previous Prime Day events.
  • Increased Prime membership sign-ups, reinforcing customer loyalty and recurring revenue.
  • Personalization and exclusive benefits can effectively drive participation and customer loyalty during large-scale promotional events.
  • Efficient logistical support can enhance customer satisfaction and drive repeat business during high-demand periods.

12. LEGO – Reviving a Brand

LEGO faced a severe decline in sales in the early 2000s, with risks of bankruptcy looming due to outdated product offerings and a failure to engage a new generation of children.

LEGO revamped its marketing strategy by integrating digital experiences with physical play. This included partnerships with popular franchises for themed LEGO sets and developing interactive digital platforms where children could share their creations.

  • Successfully reversed the sales decline, returning to profitability.
  • Expanded their customer base to include both children and nostalgic adults.
  • Combining digital experiences with traditional products can breathe new life into classic brands.
  • Strategic partnerships can effectively expand market reach and relevance.

13. Ford – Euro 2020 Sponsorship Activation

Ford aimed to leverage its sponsorship of the UEFA Euro 2020 to enhance its brand visibility and connect with a diverse European audience, amidst a cluttered advertising environment.

Ford developed an interactive campaign that included a virtual reality experience allowing fans to “sit” in a Ford while taking a virtual tour of football stadiums. They also used real-time social media updates linked to game events to engage viewers.

  • Increased brand engagement across Europe, particularly during game times.
  • Enhanced brand association with innovation and excitement.
  • Out-of-the-box advertising can develop unforgettable brand experiences and enhance user engagement.
  • Real-time social media engagement can effectively capitalize on event-driven marketing opportunities.

14. IBM – Smarter Planet Initiative

IBM wanted to position itself not just as a technology provider but as a thought leader addressing global challenges through innovation, needing to shift public perception and increase business engagements in new verticals.

The “Smarter Planet” campaign was launched, utilizing extensive content marketing, including thought leadership articles, case studies, and partnerships with academic institutions to demonstrate how technology can solve real-world problems.

  • Successfully shifted IBM’s brand perception towards that of a global innovator.
  • Increased engagement in new industry verticals, including healthcare and renewable energy.
  • Thought leadership can effectively shift brand perception and open new market opportunities.
  • Content marketing can be a dominant device for demonstrating product relevance and company values.

15. Adidas – Digital Shoe Launch

Adidas needed to launch a new line of running shoes and wanted to stand out in a highly competitive market, aiming to reach a global audience while highlighting the technological advancements in their product.

Adidas created an augmented reality app that allowed users to virtually try on shoes and participate in a digital scavenger hunt that led them through interactive challenges based on shoe features. This was complemented by influencer partnerships to drive awareness and engagement.

  • Generated significant global buzz and high consumer engagement online.
  • Achieved high sales volumes immediately following the launch.
  • Innovative use of augmented reality can provide engaging and unique consumer experiences.
  • Influencer partnerships can amplify reach and credibility in product launches.

Related: Simple Ways to get better at Digital Marketing

16. Pepsi – Refresh Project

Pepsi aimed to rejuvenate its brand and foster a positive corporate image in the face of growing health concerns about sugary drinks. They needed a campaign that would resonate broadly and foster substantial consumer engagement.

The Pepsi Refresh Project was a community-focused campaign that allowed people to submit and vote on projects for Pepsi to fund. The initiative focused on social good and community development, utilizing social media platforms to maximize engagement and participation.

  • Improved brand image as socially responsible.
  • Created widespread consumer engagement through voting and participation in the campaign.
  • Brand alignment with social responsibility can enhance corporate image and customer engagement.
  • Interactive and community-focused campaigns can drive substantial consumer participation and loyalty.

17. Samsung – Galaxy Launch

Samsung faced the challenge of launching their new Galaxy smartphone in a market dominated by Apple’s iPhone. They needed to differentiate their product and create a compelling argument for consumers to switch.

Samsung embarked on a comprehensive marketing campaign that highlighted the Galaxy’s superior tech specifications and user-friendly features compared to the iPhone. The campaign included high-profile television ads, social media challenges, and interactive pop-ups where consumers could experience the technology firsthand.

  • Successfully increased market share in the smartphone industry.
  • Enhanced consumer perception of Samsung as a leader in technology innovation.
  • Highlighting product advantages through comparative advertising can effectively influence consumer purchasing decisions.
  • Interactive marketing experiences can deepen consumer engagement and brand loyalty.

18. Google – Education Initiatives

Google aimed to expand its influence in the education sector but faced skepticism from educational institutions about the applicability and security of digital tools in educational settings.

Google launched a series of educational initiatives, including Google Classroom, which offered a seamless, integrated platform for managing teaching and learning. They provided robust security features and collaborated with educators to tailor their tools to classroom needs.

  • Widely adopted by schools worldwide, becoming a staple in digital education.
  • Strengthened Google’s reputation as a valuable partner in education technology.
  • Tailoring technology solutions to meet specific industry needs can lead to widespread adoption.
  • Collaborations with industry professionals can enhance product design and market acceptance.

19. MasterCard – Priceless Campaign

MasterCard needed to differentiate itself in a crowded credit card market and foster deeper emotional connections with its customers, moving beyond transactional relationships.

The “Priceless” campaign was launched, featuring stories of unique and emotional experiences made possible by MasterCard, emphasizing the card’s role in facilitating priceless life moments. The campaign was supported by partnerships with travel, dining, and entertainment sectors to offer exclusive experiences to cardholders.

  • Successfully resonated with customers on a deeper level, strengthening brand loyalty.
  • Increased usage of MasterCard for booking experiences and high-value purchases.
  • Emotional branding can create deeper consumer connections and loyalty.
  • Exclusive partnerships can enhance the value proposition of a product.

20. Netflix – Global Expansion Strategy

Netflix needed to expand its subscriber base internationally but faced challenges related to content relevance and local competition in various countries.

Netflix invested heavily in local content production, creating original series and films that catered to local tastes and cultures. They also optimized their user interface to accommodate multiple languages and cultural nuances, improving user experience globally.

  • Significantly increased international subscriber numbers.
  • Enhanced global brand recognition and loyalty through culturally relevant content.
  • Investing in local content can significantly improve market penetration and customer satisfaction in new regions.
  • Cultural customization of product offerings can enhance user experience and brand loyalty internationally.

Related: How  to use AR/VR in Digital Marketing?

21. Volvo – Safety Marketing

Volvo sought to reinforce its position as a leader in automotive safety in a market increasingly focused on electric and autonomous vehicles. The challenge was to communicate Volvo’s longstanding commitment to safety innovation in a way that resonated with modern consumers and differentiated it from competitors.

Volvo launched a multi-faceted digital marketing campaign highlighting its historical safety innovations and the integration of advanced safety technologies in its newest models. The campaign used emotional storytelling through customer testimonials and crash-test footage to highlight the life-saving impacts of their vehicles.

  • Reinforced Volvo’s reputation as a leader in vehicle safety.
  • Increased consumer trust and interest in newer Volvo models.
  • Leveraging brand heritage in marketing can strengthen consumer trust and loyalty.
  • Emotional storytelling can effectively communicate complex product features like safety innovations.

22. Adobe – Subscription Model Transition

Adobe faced the challenge of transitioning from traditional software sales to a subscription-based model, which was initially met with resistance from its long-standing customer base used to one-time purchases.

Adobe implemented a comprehensive digital marketing strategy that highlighted the benefits of the subscription model, such as continuous updates, cloud storage, and improved collaboration tools. They also offered transitional discounts and bundled offers to existing customers to ease the shift.

  • Successfully shifted the majority of their consumer base to the subscription model.
  • Achieved a steady increase in recurring revenue and customer satisfaction.
  • Clear communication of product value changes can facilitate major business model transitions.
  • Offering incentives can mitigate customer resistance to new pricing structures.

23. Patagonia – Environmental Advocacy

Patagonia aimed to enhance its brand commitment to environmental sustainability while driving sales. The challenge was to authentically integrate this commitment into their marketing strategy without appearing opportunistic.

Patagonia’s approach included high-profile environmental projects, such as “Don’t Buy This Jacket,” which encouraged responsible consumption. They underlined the longevity of their goods and their restoration services, reinforcing the brand’s commitment to reducing environmental impact.

  • Strengthened brand loyalty among environmentally conscious consumers.
  • Maintained strong sales despite the campaign’s call for reduced consumption.
  • Marketing activities that align with core company values can connect deeply with users.
  • Advocacy and authenticity in marketing can differentiate a brand in a competitive market.

24. Microsoft – Cloud Computing

Microsoft needed to solidify its position in the rapidly growing cloud computing market against strong competitors like Amazon Web Services and Google Cloud.

Microsoft focused on marketing its hybrid cloud solutions, emphasizing security, compliance, and seamless integration with existing on-premise infrastructure. They leveraged case studies of successful deployments in key industries to showcase their expertise and reliability.

  • Enhanced market share in the cloud computing industry.
  • Built reliance and integrity among enterprise customers.
  • Focusing on unique selling propositions such as security and hybrid capabilities can capture a niche market segment.
  • Case studies are effective tools for demonstrating capability and building trust.

25. Red Bull – Branding Through Sports

Red Bull faced the challenge of marketing an energy drink in ways that would continually capture the attention of a young, dynamic audience.

Red Bull created a unique brand image focused on extreme sports and adventurous lifestyles. They sponsored athletes, hosted extreme sports events, and produced high-adrenaline content that was shared widely across digital platforms.

  • Successfully maintained a vibrant and exciting brand image.
  • Increased global brand recognition and loyalty among target demographics.
  • Investing in brand-aligned content and sponsorships can improve product identity and user engagement.
  • Content that resonates with the brand’s audience can drive both online engagement and real-world participation.

Related: High-Paying Digital Marketing Jobs

26. Oreo – Real-Time Marketing

Oreo aimed to capitalize on real-time events to stay pertinent and appealing in the current social media era.

Oreo’s digital marketing team set up a “war room” during major events like the Super Bowl, allowing them to react instantaneously to live events with clever, themed social media posts. This strategy was highlighted by their famous “You can still dunk in the dark” tweet during a Super Bowl blackout.

  • Gained extensive media coverage and social media buzz.
  • Enhanced engagement and supporters on social media platforms.
  • Real-time marketing can create significant brand buzz and viral potential.
  • Preparing to leverage unexpected events can lead to high-impact marketing moments.

27. Toyota – Hybrid Cars

Toyota needed to drive adoption of its hybrid vehicles amidst skepticism about hybrid technology and performance concerns.

Toyota launched an educational campaign that included test-drive events, informational videos, and customer testimonials highlighting the reliability, performance, and environmental benefits of their hybrid models.

  • Increased sales and market share in the hybrid vehicle category.
  • Strengthened Toyota’s reputation as a leader in automotive innovation.
  • Educational marketing can effectively address consumer skepticism and boost product adoption.
  • Demonstrating product benefits through real-life experiences can enhance consumer trust and interest.

28. BuzzFeed – Content Virality

BuzzFeed needed to maintain its dominance in the digital media space amid increasing competition from other content platforms offering similar viral-type content.

BuzzFeed optimized its approach to content creation by leveraging data analytics to understand what makes content shareable. They focused on creating highly engaging, visually appealing content tailored to specific audiences and distributed across various social platforms.

  • Maintained high engagement rates and growth in readership.
  • Solidified its leadership in developing viral content.
  • Data-driven content creation can effectively maintain engagement in a competitive market.
  • Tailoring content to platform-specific audiences can maximize shareability and reach.

29. IKEA – Augmented Reality App

IKEA faced the challenge of enhancing customer shopping experience and minimizing returns due to size mismatches or style misfit with their furniture.

IKEA launched an AR app that allows users to visualize furniture in their own space before buying. The app, integrated with IKEA’s digital catalog, enables users to see how different furniture styles and sizes fit and look in their actual living spaces.

  • Reduced return rates due to size or style mismatches.
  • Enhanced customer satisfaction and increased sales conversions through the app.
  • Augmented reality can significantly enhance the online shopping experience.
  • Providing solutions that reduce consumer uncertainty can lead to higher satisfaction and sales.

30. Canva – Democratizing Design

Canva aimed to make design accessible to non-designers, competing against professional design software that requires significant skills and training.

Canva developed an intuitive, user-friendly platform with drag-and-drop features and an extensive library of templates. Their marketing focused on empowering users with no prior design experience to create professional-level designs easily.

  • Rapid growth in user base, including small businesses, educators, and marketers.
  • Established Canva as a leader in accessible design tools.
  • Making professional tools accessible to a broader audience can capture a significant market share.
  • User-friendly design and effective educational marketing can drive adoption and loyalty.

Related: History of Digital Marketing

31. Fitbit – Community-Driven Fitness

Fitbit needed to differentiate itself in a crowded market of wearable fitness technology and engage users on a long-term basis.

Fitbit enhanced its devices with social features that allow users to interact with friends, challenge each other, etc. They focused on building a community around fitness, highlighting a lifestyle rather than just a product.

  • Increased consumer engagement and retention rates.
  • Strengthened brand loyalty through a community-centric approach.
  • Community features in tech products can enhance customer engagement and product stickiness.
  • Promoting a lifestyle and building a community can have more impact than concentrating solely on the features.

32. Sephora – Beauty Insider Loyalty Program

Sephora faced the challenge of increasing customer loyalty and repeat purchases in the competitive beauty retail market.

Sephora revamped its Beauty Insider loyalty program to offer more customized incentives, exclusive experiences, and beauty classes. The program utilizes customer data to tailor recommendations and promotions, enhancing the personal connection with the brand.

  • Increased frequency of repeat purchases.
  • Enhanced consumer faith and contentment with customized experiences.
  • Loyalty programs that offer personalized experiences can improve user loyalty.
  • Utilizing customer data effectively can lead to more fruitful marketing policies.

33. New York Times – Digital Subscription Growth

The New York Times needed to adapt to the digital age, facing declining print subscriptions and the challenge of monetizing digital content.

The NYT introduced a flexible digital subscription model, which included tiered pricing levels to attract a broader audience. They invested heavily in quality journalism and digital content to provide value that justifies the subscription cost.

  • Successful growth in digital subscriptions, offsetting declines in print.
  • Strengthened brand reputation as a leading news provider in the digital age.
  • Providing high-quality content is crucial for monetizing digital platforms.
  • Flexible pricing models can appeal to a broader range of consumers.

34. L’Oréal – Embracing Digital Beauty Tech

L’Oréal faced the challenge of personalizing the beauty shopping experience in a digital environment, where customers traditionally rely on in-store trials before purchasing makeup and skincare products.

L’Oréal invested in augmented reality and artificial intelligence technologies to create a virtual try-on app, allowing customers to see how different products look on their own skin. The app also provided personalized skincare recommendations based on user skin analysis conducted through their mobile device cameras. This technology was heavily marketed through social media and online advertising to drive app downloads and engagement.

  • Significantly increased online sales and customer interaction with the brand.
  • Enhanced customer satisfaction through personalized and innovative shopping experiences.
  • Digital technologies like AR and AI can effectively bridge the gap between online shopping and the need for product trial.
  • Personalization in the beauty industry enhances customer satisfaction and brand loyalty.

35. Duolingo – Gamification of Learning

Duolingo faced the challenge of making language learning engaging and retaining users over long periods.

Duolingo implemented gamification strategies in their app, including points, levels, and daily streaks, to make learning languages fun and addictive. They continuously updated their app with new languages and features to engage audiences.

  • Significantly increased user retention and daily engagement.
  • Expanded globally, ranking among the most popular language learning apps.
  • Gamification can make educational content more interactive and improve retention rates.
  • Regular updates and new features keep users interested and encouraged in using the application.

Related: Predictions about Digital Marketing Future

36. Warby Parker – Online Eyewear Customization

Warby Parker needed to overcome consumer hesitation about buying prescription glasses online without trying them on first.

Warby Parker introduced a home try-on program where consumers can shortlist five frames to try at home for free before buying. They combined this with a robust online virtual try-on feature that uses augmented reality to simulate the glasses on the user’s face.

  • Reduced barriers to online purchases of eyewear.
  • Increased user contentment and sales conversions.
  • Innovative trial options can overcome traditional barriers to online shopping.
  • Augmented reality can effectively bridge the gap between online and offline shopping experiences.

37. Tesla – Direct Sales Model

Tesla aimed to revolutionize the car buying experience but faced legal and market resistance against its direct sales model, bypassing traditional dealerships.

Tesla persisted with its direct sales approach, focusing on educating users about the advantages of electric vehicles through experiential showrooms and interactive displays. They also engaged in legal battles to secure the right to sell directly in various states.

  • Established a successful direct-to-consumer sales model.
  • More control over brand identity and user experience.
  • Direct sales models can provide significant advantages in controlling the brand experience.
  • Educational marketing can effectively shift consumer preferences and overcome market resistance.

38. Chanel – Leveraging Heritage in Digital Marketing

Chanel needed to maintain its iconic brand status while transitioning to a digital-first marketing strategy, ensuring they connect with a younger audience without losing their established customer base.

Chanel leveraged its rich heritage by creating digital storytelling campaigns that intertwined its history with modern elements. They utilized high-quality visuals and collaborated with contemporary artists and influencers to remain relevant and appealing across generations.

  • Successfully engaged both younger and older demographics.
  • Maintained a luxury brand image in the digital marketplace.
  • Integrating brand heritage with modern digital marketing can appeal to a broad audience.
  • High-quality content and strategic influencer partnerships can elevate brand perception in the digital era.

39. Under Armour – Connected Fitness Strategy

Under Armour sought to differentiate itself from other sports apparel brands by integrating technology into its product offerings.

Under Armour acquired several fitness app companies to create a connected fitness community that tracks and shares health data. They integrated these apps with their apparel and footwear, offering consumers a comprehensive fitness monitoring system.

  • Created a unique ecosystem combining apparel, footwear, and digital health tracking.
  • Strengthened brand loyalty among tech-savvy fitness enthusiasts.
  • Integrating digital technology with traditional products can create a unique market position.
  • Building a brand community can improve user loyalty and engagement.

40. Disney – Streaming Service Launch

Disney needed to enter the competitive streaming market controlled by established players such as Netflix and Amazon Prime Video. The challenge was to carve out a niche and attract subscribers to yet another streaming platform.

Disney leveraged its extensive library of beloved classics, along with exclusive new content from popular franchises, to launch Disney+. They marketed the platform with a nostalgic appeal combined with the excitement of new, exclusive releases, utilizing cross-promotions through their theme parks, merchandise, and television networks.

  • Quickly amassed millions of subscribers worldwide.
  • Successfully established Disney+ as a key player in the streaming market.
  • Exclusive content and strong brand heritage can be pivotal in differentiating a new entrant in a crowded market.
  • Leveraging existing brand ecosystems for cross-promotion can significantly boost the launch of new services.

Related: Digital Marketing Internship vs. Taking a Course

Closing Thoughts

These digital marketing case studies underscore the transformative power of strategic, data-driven marketing initiatives across a diverse array of industries. By examining these examples, it becomes clear that whether through embracing technological innovations, capitalizing on brand heritage, or engaging with communities in meaningful ways, companies can significantly enhance their market position and forge deeper connections with their audiences. Each case study not only narrates a story of challenge and solution but also distills critical lessons about the adaptability, creativity, and forward-thinking necessary in today’s digital marketing landscape. For businesses aiming to refine their marketing strategies, these insights offer invaluable guidance on harnessing digital tools to foster customer loyalty, drive engagement, and accelerate growth. Ultimately, these narratives celebrate the ingenuity of marketers in navigating the complexities of the digital world and crafting campaigns that resonate profoundly with consumers globally.

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10 Marketing Case Study Examples: Learn How to Master Them in Your Campaigns


There are millions of blog posts, articles, and videos across the internet that try to give you advice about marketing. According to Google, at least 7,050,000 unique content pieces include the phrase “marketing tips.”

But with plenty of outdated and filler content creation to just build out a website, it’s hard to find applicable advice that actually works online.

In this article, you’ll learn from marketing case study examples that demonstrate what it takes to master channels like social media, email marketing , and PPC, as well as how to use case studies in your own campaigns.

Don’t rely on empty words. Learn powerful marketing best practices that are backed up with examples and data.

What is a marketing case study?

In marketing, a case study is an in-depth study of the effectiveness of a certain tool, tactic, or strategy. It focuses on measurable outcomes, like an increase in sales, visitors, or production hours.

Typically, it includes a few key elements:

  • Introduction to the customer/client
  • The problem the client needed to solve (should align with problems prospective clients also need to solve)
  • The solution (and context of why your company/software was the right fit)
  • Data from before and after implementing the solution

diagram of the elements of a case study

In a sense, a case study documents the journey of working with your company. And it gives potential future customers a reason to trust your company.

What are the different types of case studies in marketing?

In marketing, three main types of case studies are commonly used:

1. Third-person or client case studies: These highlight the experience of a specific client working with your company or using your product.

2. Explanatory case studies: These case studies explore the impact of a phenomenon or tactic, such as the company’s marketing strategy, and how it impacted its growth. In this case, it’s not based on first-hand experience, but rather observation and inference.

3. Implementation case studies: An implementation case study takes the average client case study a bit further, focusing on the actual implementation and covering it in detail.

You can also divide the case studies further by the type of medium they use — video or text.

And in 2024, video case studies are becoming more and more popular. Many companies even use them as remarketing ads to address potential objections.

Why should you use case studies?

Case studies are a powerful way to prove that your products or services work, showcase your expertise, and build trust with potential customers.

It’s a way to transition away from just “telling” your customers and instead start “showing” them through examples. There’s a reason the old copywriting maxim goes, “Show, don’t tell.”

Consumers’ trust in companies to tell the truth in advertising materials is lower than ever. In 2020, only 14% of consumers said they trust advertising to be honest about a product or service.

But that doesn’t mean you can’t generate trust with your company’s website.

Consumers trust third-party reviews, testimonials, and data. In fact, 91% of 18–34-year-olds trust online reviews as much as personal recommendations.

So you need social proof. And client case studies — especially those that interview the current clients — are the best of both worlds. You get to highlight data while getting powerful social proof that shows that your product works.

When just adding a simple customer testimonial to your website can increase conversion rates by up to 34% , imagine what a detailed, compelling case study can do.

1. Email marketing case study: Your Therapy Source

If you think that email is a marketing medium of the past, think again. At ActiveCampaign, we have hundreds of recent case studies that prove the opposite.

For example, Your Therapy Source receives a 2000% return on investment (ROI) from our campaigns simply by taking advantage of basic marketing automation .

Your Therapy Source marketing case study

In particular, a basic abandoned cart email represents around 30% of all revenue generated by automations.

With ActiveCampaign, that’s incredibly easy to set up. You can take advantage of our integrations with key e-commerce platforms like WooCommerce , Shopify , and more.

abandoned cart automation using ActiveCampaign's automation builder

Because the case study goes into detail about exactly how the company achieved the results, it’s a combination of an implementation case study and a regular third-person case study.

2. Instagram marketing case study: Converse

If you look at all the top Instagram accounts in clothing, Converse has a much higher engagement rate than its competitors.

At 1.79%, their social media posts have an organic engagement rate over 15 times higher than Nike.

boomsocial screenshot showing how Converse has a higher engagement rate than NIke

Why is that?

Let’s take a closer look at how they achieve these numbers:

When looking at Converse’s top Instagram posts, you quickly notice a trend. Collaborations with influential creators and artists — lately Tyler, the Creator — get a different level of engagement.

Tyler the Creator and Converse Instagram post case study example

The post promoting their new collaboration shoe got over 183,000 likes in a few weeks. Converse even took it a step further and produced a short film with Tyler.

If you want to reach a wider number of people, combining audiences is a great strategy.

instagram post showing cross-collaboration between Converse and Tyler the Creator

This is an example of an explanatory case study.

First, we worked backward from Converse’s powerful Instagram results. Then, we identified tactics that contribute to their high levels of engagement.

Because we didn’t work directly with Converse, and we’re only observing as an outsider, this is an explanatory case study.

3. Content marketing case study:

Fractl is a content marketing agency that worked with for over a year to earn 931 unique domain links, 23,000 monthly organic visits, and more.

Fractl link building case study showing how they earned 931 unique domains for in a year

The case study focuses on results over method — that means it’s a typical third-person case study.

They’re showcasing the results the company generated for a specific outside client without getting into the how-to.

These types of case studies are most useful for persuading hesitant potential customers to get on board. Showing that you’ve generated results for similar companies or people in the past is the best way to prove your skill set.

Depending on your target audience, going into detail with an implementation case study may be a better option.

4. SEO case study: Zapier study by Ryan Berg

This in-depth case study by Ryan Berg is a perfect example of how you can use explanatory case studies in your marketing.

It breaks down Zapier’s SEO strategy and how they created over 25,000 unique landing pages to improve their search rankings for different search terms.

blog post by Ryan Berg demonstrating a Zapier case study

Zapier’s main strategy revolves around targeting relevant long-tail keywords like “app A + app B integration.” That’s the key they used to generate serious organic traffic over the long term.

By breaking down industry leaders and how they rose to success, you can borrow some of their brand power and credibility.

You can use these kinds of case studies if your current clients don’t allow you to go into detail about the tactics you use to grow their online presence.

These case studies demonstrate to potential clients that you know what you’re talking about and have the expertise needed to help them succeed in their industry.

5. PPC case study: Google Ads and Saraf Furniture

When it comes to pay-per-click (PPC) advertising, Google was one of the earliest innovators. And in 2021, it’s still the largest digital advertiser globally, with $146.92 billion in ad revenue in 2020.

You might not think they need any more credibility, but Google still uses case studies, especially in emerging markets like India.

This case study shows how Google Ads helped Saraf Furniture generate 10 times more inbound leads each month and hire 1,500 new carpenters as a result.

Google Ads case study showing impact for Saraf Furniture

Without going into details about the methods, it’s another typical third-person case study designed to build trust.

6. Video marketing case study: L’Oréal and YouTube

In this case study, various members of L’Oréal’s global marketing team break down exactly how they used YouTube ads to launch a new product.

As a result of the campaign, they were able to establish their new product as the No. 2 in its category and earn 34% of all mass sales across a network of online retailers.

The case study breaks down how they used YouTube for different stages — from awareness to loyalty. It’s another example of a third-person implementation case study.

7. Remarketing case study: AdRoll and Yoga Democracy

AdRoll is a remarketing platform that tracks your visitors and lets you show them targeted ads across the internet.

Their case study with Yoga Democracy perfectly showcases the power of the platform.

remarketing case study between Adroll and Yoga Democracy

Look at these highlights:

  • 200% increase in conversions
  • 50% reduction in CPA
  • 19% of total revenue attributed to AdRoll

These are metrics you’d love to show any potential customer. The case study goes into detail about how they built an effective remarketing campaign, including cart recovery emails and ads.

Because of the detail, you can classify this as an implementation case study.

8. Influencer marketing case study: Trend and WarbyParker

This influencer marketing case study from Warby Parker and Trend showcases how you can use influencer marketing even with a limited budget.

Warby Parker influencer marketing case study

The “Wearing Warby” campaign was centered around showcasing influencers wearing Warby Parker glasses in their everyday life.

From mundane tasks like eating breakfast to artists creating a new masterpiece — it showcased Warby Parker’s products in use and made the brand more approachable for influencers’ followers.

This is another third-person case study, as it doesn’t go into much detail beyond the results.

9. Customer experience case study: App Annie and Coca-Cola

In this case study, Greg Chambers, the director of innovation for Coca-Cola, explains what App Annie brings to the table.

Instead of specific numbers and metrics, it focuses on the big-picture benefits that App Annie has on Coca-Cola’s customer experience.

The video interview format is also perfect for driving trust with potential customers.

Again, this is a typical third-person case study that you see a lot in the marketing world.

10. SaaS case study: Asana and Carta

Of course, it’s not just agencies and advertising platforms that need to master the use of case studies in digital marketing.

Let’s explore an example of a case study outside the marketing industry, in this case specifically for B2B marketers.

Asana is a project management platform that helps companies make their workflows more efficient.

Asana marketing case study for Carta

It’s a good example of a case study that focuses more on the lived experience and less on the metrics.

This is a third-person case study that is closer to a client interview or testimonial, which is a good option if it’s hard to quantify improvements with metrics.

Best practices: How to use case studies in your own marketing campaigns

best practices of using case studies in marketing

In this section, you’ll learn best practices to help you maximize the value of case studies in your own marketing campaigns.

Let’s look at four steps you can take to effectively use case studies.

Include a dedicated case study/customer stories page on your website

Most companies with a successful online presence have one of these pages. Emulate the top competitors in your industry by creating an improved version of their pages.

You can also add a case studies section to your resources page or blog.

Build CTAs into your case study pages

The chances are low that a random Googler will make it to your case studies. Most likely, it’s someone who thinks they might need your product.

So don’t be afraid to include calls to action throughout your case study pages.

Share case studies as part of your email marketing campaigns

Email marketing is hands-down the best channel for nurturing potential needs . That means you should always use case studies and customer success stories in your campaigns.

But it’s important that it doesn’t feel too promotional. Instead, share the unique steps they took to ensure success to deliver value, not just pitch.

Use case study video ads to overcome objections

When you’re thinking about buying a product, it’s easy to talk yourself out of it.

“It’s too expensive.” “It won’t work for me.” There are a lot of excuses and objections out there.

A case study video can be a powerful tool to overcome these objections in potential buyers.

Don’t overlook case studies when you’re planning your next marketing campaign. Towards the bottom end of the funnel, in stages like decision and action, they’re a powerful marketing tool.

When used right, case studies will help you fill your sales pipeline and provide your sales team with qualified leads.

Hopefully, the examples in this article taught you how you can use case studies in social media, email, and content marketing strategy to further your business goals.

You should also have learned how to use case studies to sell your company’s expertise.

If you want to grow your business, it’s crucial to learn from the people who have gone before you. In marketing, trying to learn all principles from scratch through trial and error would be a costly mistake.

If you’re ready to take advantage of marketing automation and email marketing tools that help similar businesses generate ROIs of 20x or higher, start your ActiveCampaign trial today .

No credit card required. Instant set-up.

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What Is a Case Study in Marketing and How to Build One (Examples)

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A marketing case study allows you to illustrate and explain how you achieved enormous success in a specific situation.

For instance, last year, Jacob McMillen wrote about how Pronto used Crazy Egg to increase leads by 24 percent .

That’s a big number.

It’s not a full case study , but it demonstrates the goal of a marketing case study. You want to shock your audience, then explain exactly how you achieved your results — preferably with proof.

You might have read lots of case studies over the years without realizing your business could benefit from them. Lots of entrepreneurs are put off by the hard work and long hours required to build a marketing case study.

However, think about how many leads you might convert by proving your track record, establishing trust, and attracting traffic through SEO .

Let’s look at how marketing case studies can impact your business, discuss how to write one, and check out a few examples.

What Is a Case Study in Marketing?

A case study in marketing is a document or web page that includes several basic parts:

  • Description of the subject : Explain your customer’s or client’s history and pain points.
  • Subject’s goal : Identify your customer’s or client’s goal for the project so readers understand what to expect.
  • Hypothesis for strategy : Tell your audience what you expected to happen after you implemented your strategy for the customer or client.
  • Implementation of strategy : Take the reader through the step-by-step process you used to help your customer or client.
  • Results of strategy : Deliver the results in as much detail as possible, preferably with a quote from the client or customer.
  • Concluding findings : Explain what this case study has taught your specifically and how it can help other people.

You don’t have to include every category, but the more detail you add, the more effective your marketing case study becomes.

Most of the time, you’re conducting a case study for your own business. You want to show the world how your product or service has helped a customer in a huge way.

For that reason, it helps to know you’ll perform a case study from the beginning. In other words, try not to reverse-engineer a case study from a great result. Instead, track your arrangement with your customer throughout the process.

The Importance of Creating Case Studies to Convert Leads into Customers


Think of a marketing case study as a lure. It’s a way to dangle amazing results in front of your leads so they’ll decide to convert .

Imagine that you’re a customer who’s trying to decide between two businesses, each of which offers time management software. One company has a marketing case study that illustrates how it helped a customer save four hours per week. The other company has no case study.

Which company would you trust most?

You can use that consumer logic to inform your business decisions. Thinking like a customer can help you achieve new insights into marketing.

Creating a marketing case study gives you an edge that your competitors might have. It can also help your leads make more informed decisions.

Too many businesses copy their competitors or other businesses. Instead, you should spend time being more creative and innovative. Below is a video by Neil Patel that illustrates why you need to quit copying digital marketing strategies.

If you’re bold enough to be different, you can convert more leads. A marketing case study gives you that opportunity because nobody else can duplicate it.

Why is it so important to build trust?

Anybody can throw testimonials on their site by Ron R. and Jennifer K. Anyone can also make them up.

Trust is tenuous in the digital marketing world. If you can’t create it, you likely won’t convert leads into customers.

Think about all the companies that have experienced data hacks. Their stocks plummeted, consumer sentiment turned ugly, and profits dwindled. That’s because consumers lost trust.

Similarly, any company can make bold claims about its products or services. Consumers have become numb to superlative-littered copy and hyped-up videos. They want to see evidence.

If you can prove that your product or service delivers powerful results, you’ll gain your leads’ trust.

Marketing case studies show how you tackled a problem and overcame it on behalf of your customer or client. It’s that simple. The more detail you give, the more authority you create for your company — and the more your leads will trust your expertise.

4 Case Study Examples

Before we tell you how to build a case study, let’s look at a few examples to get you warmed up. Each of these marketing case studies illustrates the power behind the medium.

They’ll also show you how different case studies can look depending on design, detail, results, and goals.


The Shopify case study by HubSpot demonstrates how a narrative can be woven from a company’s journey. When Loren Padelford became head of sales, he immediately identified weak spots in Shopify’s sales cycle, so he decided to adopt HubSpot.

This case study highlights the ways in which Shopify used HubSpot’s email plugin to save time and improve communication flow. There’s a quote from Padelford in the case study, which can add even more impact in terms of building trust among leads.

Here, we have a fairly vague result. The company — specifically Padelford — claims to have achieved great success with HubSpot’s tools, but there aren’t any concrete numbers to back that up.

There’s nothing wrong with this approach, though, as long as your customer or client can offer a raving quote.


Ecommerce marketing case studies can become extremely valuable. In this case, used a more traditional template for a marketing case study. The PDF document includes several sections that take you through the process of how Vissla improved its omnichannel marketing with

The results were that Vissla was able to visualize and centralize data in one place. They gained greater control over their social media marketing, which resulted in faster and better improvements in the content they shared.

There’s also a quote from Vissla’s media marketing manager, Keegan Fong: “Bitly Campaigns offers us a whole new way to look at our marketing channels. By giving us an easy-to-use dashboard that instantly displays the results of our multichannel promotions, we can see what kinds of content work on what channel, which channels we should be investing in the most, and what we need to do to optimize our content.” [ For Social: @vissla ]

3. Viperchill


There’s a great marketing case study from Viperchill that you’ll want to check out. It’s a quick, fun read that explains how the author created a squeeze page that generated more than 700 leads and results in a conversion rate of 64 percent.

Notice that he used hard numbers. Sometimes, it’s impossible to boil results down to a figure or percentage, but if you can, do so. People comprehend real numbers faster than lengthy text explanations.

4. MarketingSherpa


This MarketingSherpa case study is super detailed and describes the process by which MarketingSherpa helped a natural foods company boost revenue by 18 percent with a site redesign. You see the entire project from start to finish.

You’ll notice that there are lots of visuals. Since this marketing case study focused on design, visuals were imperative. Let your business and its niche guide the way in which you construct your case study.

How to Create a Case Study Marketing Strategy That Converts


Now that you’ve looked through a few case studies, how do you create a marketing case study of your own?

It starts with a case study marketing strategy that’s designed to convert leads. You don’t want to choose just any project. It should be geared toward other businesses or customers who might benefit from your business.

Let’s take it step by step.

1. Choose a success story that is closely related to your potential customer

You might notice that many companies publish numerous marketing case studies. There’s a reason for that.

Each case study targets a different segment of the company’s target audience. Let’s say that you sell shoes, purses, and hats. A case study about shoes won’t interest someone who’s shopping for hats.

You can either choose a project that has already concluded or one that is starting or underway. It’s always best to start at the beginning, but if you’re anxious, you can take the reverse-engineering route.

Decide which segment of your target audience you want to appeal to first. Next, select a case study subject closely related to that segment. You want your marketing case study to resonate with the leads you most want to convert.

2. Identify the key points of the case study and use storytelling

Decide what parts of the case study you want to highlight. These details will likely appear in the marketing case study’s headline as well as throughout the rest of the text.

For instance, if you helped a customer boost revenue by 200 percent, that’s a highly relevant detail. You’ll want to spotlight it in the headline and several times in the content so you keep it fresh in readers’ minds.

You might have several key points. Think about the struggles your customer was facing before you stepped in, how you approached the solution, and why alternatives weren’t working. When you can provide numbers, do so.

Once you’ve identified those key points, start weaving them into a narrative. Make it exciting! Add sensory details, frustration points, and colorful anecdotes.

A marketing case study shouldn’t sound dry. It needs to engage the reader so he or she keeps going until the end.

If possible, intersperse the copy with images. Make them relevant and easy to see on the screen. Let the images help supplement the story you’ve woven.

3. Highlight the great results

As mentioned above, results are paramount. If you can express them in numeric form, so much the better.

Consider creating a custom graphic to serve as the featured image on your post. That way, people can share the image on social. Add the amazing result to the text on the image to entice people to click.

The point here is to capture attention. If people are willing to pay attention to you, then you’ve won the first part of the battle. As long as you maintain that attention, you have a good chance of converting the lead.

4. Explore different types of design

Design can prove fundamental to a marketing case study’s success. If you’re publishing it as a blog post, break it up with H2s, H3s, and H4s to guide the reader through the story. Add images and leading lines to keep the visitor engaged.

Remember that color matters. Consider using colors for text and images that correlate with your customers’ color scheme or with your own site’s palette.

5. Ask for feedback! What does your potential customer want to learn?

Don’t let the conversation stop at the end of your marketing case study. Open up the forum for more insights.

Invite readers to ask you direct questions about your business, products, services, or methods. Not only that, but respond to those comments. Take each one as a gift.

These comments might tell you what type of case study you should create next or allow you to cement a conversion by answering objections or questions.

Marketing case studies can improve your conversion rate , but you have to put in the time and effort. Yes, a polished case study requires work, but if you can secure sales from its publication, why wouldn’t you give it your full attention?

Remember that trust matters when it comes to converting leads into customers . If you don’t have trust, you’ll lose your leads to your competitors.

A great marketing case study demonstrates your track record. It builds a case for leads to use your products or services over someone else’s.

What are you waiting for? Start creating your first marketing case study now.

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Amplify Growth Stories

9 Successful Digital Marketing Case Studies That Boosted Growth

Updated February 2024.

2-min audio summary:

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency.

Not only will you get a better idea of what they’re capable of, but you’ll better understand the impact of specific strategies and campaigns that the digital marketers used, too.

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced.

case study web marketing

We can count on them to bring new ideas to the table consistently


Understanding customer behavior, creating relevant high-quality content, social media for relationship building, targeting your ideal audience with paid advertising, optimizing your website for search engines, key performance indicators (kpis), seo campaign roi, google ads campaign roi, social media marketing roi, content marketing roi, paid search.

  • SEO : Gump’s
  • Programmatic Ads : Hestan Culinary
  • Landing Page and LinkedIn Marketing : Learning A-Z
  • Social Media and E-Commerce : LockNLube
  • Google Ads : Peet’s Coffee
  • PPC : Simon Pearce
  • SEO : The Mom Project
  • Pixel and Google Tag Manager : Inkbox, Airbnb and Spearmint Love

Common Themes and Insights

Final recommendations, successful digital marketing strategies.

In the competitive online world, digital marketing will engage your customers to drive business growth. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Here are the top strategies that should be added to every digital marketing campaign to drive measurable results.

When you understand your audience’s wants and needs, it can lead to an exceptional user experience.

In a survey, 94% of respondents  stated that a positive experience  made them purchase from the same brand again:


But these positive experiences vary, depending on what the customer is looking for.

There are four types of customer behaviors:

  • Habitual buying behavior : Customers usually buy the same products from the same brand.
  • Variety-seeking behavior : Consumers usually buy alternatives to products to achieve the same satisfaction.
  • Complex buying behavior : When customers invest in high-value items or services that aren’t frequently purchased.
  • Dissonance-reducing buying behavior : When a consumer is engaged in research but isn’t finding many options.

These behaviors vary depending on the level of involvement, products and industry, and competition between brands.

53% of companies are improving the quality of their content  – and for a good reason:


Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. The best type of content answers questions and keeps users engaged, all without sounding too promotional.

Popular examples of useful content include:

  • Landing pages
  • White papers
  • Infographics
  • Case studies (such as this one)

Creating content for all sales funnel stages  is the best course of action. For example, blog posts are popular for the awareness phrase, while a lead about to make a purchase may want to read your product white paper first.


4.9 billion people use social media worldwide , so it’s obvious that your customers are on various social platforms.

However, customers no longer want to be bombarded by various promotional posts and ads – they want to build relationships with brands. Businesses should consider the customer experience  when creating social marketing strategies. And there are many ways for brands to meet this demand.

  • Social listening  is an exceptional way to satisfy customer demands while collecting first-party data. Various social listening tools track mentions, hashtags, and other branded terms so you’ll always know how customers feel about your company and products.
  • 40%-60% of customers  are also using social media as a support channel . Brands should always keep up with their DMs, mentions, and reviews.
  • And don’t forget about personalization  on social media. 89% of marketers see a good ROI and 40% enjoy higher revenue when using personalization in their campaigns :


In addition to offering exceptional social media  customer service, going live and interacting with customers is another way to improve your personalization strategy.

Paid advertising offers many benefits. For example:

  • The average paid ad campaign  generates a 200% ROI!
  • Paid advertising promotes your brand, increasing brand awareness and visibility.
  • And since 65% of SMBs and medium-sized businesses have a paid ad campaign , investing in advertising ensures you keep up with the competition.

Because paid advertising is so effective, you can use PPC strategies on Google  and most social media platforms.

Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO:


Remember to:

  • Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings.
  • Keep an updated blog and optimize your content  for high-ranking keywords.
  • Run regular SEO audits  to ensure no technical issues are decreasing your performance on SERPs.

Poring over a case study for digital marketing can be very helpful in visualizing these marketing strategies.

KPIs  are quantifiable indicators that prove your progress in your marketing campaign. Marketers can also measure KPIs to plan future campaigns, improve existing strategies, and create a basis for decision-making.

Here are the most vital KPIs for marketing:

  • Traffic growth : Measures the increase of website visitors over a specific timeframe.
  • Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA.
  • Customer engagement : Measures how customers interact with your brand, i.e., how long they spend on your website per session.
  • Revenue increase : How much money your business made in a certain period. Businesses often compare revenue increases over past periods.

In our digital marketing case study examples below, you’ll see how we tackle each of these KPIs.

Calculating ROI for Different Digital Marketing Channels

Before starting your marketing campaign, it’s essential to calculate ROI for different marketing channels to ensure that you don’t overspend. Every marketing channel  comes with various strategies to calculate ROI.

Here’s a snapshot of each.

Since SEO consists of multiple tactics, marketers should calculate ROI for all strategies. This can include any investments, such as tools and the personnel you hire or outsource to complete these tactics.

SEO ROI also varies by industry. All businesses can use a tool like Google Analytics to measure revenue  from organic searches:


Certain industries, notably e-commerce companies, should also measure sales from organic search traffic. Other businesses can create a sales funnel and track conversions with each phase (for example, the percentage of leads who entered the awareness phase and who made purchases).

Once you have these figures, you can subtract the revenue you made from SEO from your investments.

To calculate Google Ads ROI, Google  suggests taking the revenue you generated from your campaign and subtracting it from your costs, then dividing that figure again by the costs. That formula looks like this: ROI = (Revenue – Cost of goods sold) / Cost of goods sold.


While tracking Google Ads conversions and purchases are the best ways to calculate paid ad ROI, your chosen method depends on your goals. Consider other goals, such as downloading a white paper or signing up for a free trial.

Social media marketing can be part of many strategies, such as a lead generation campaign . Some brands may also use social media to improve their brand awareness. This is why calculating your social media ROI depends on your goals.

You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. Compare these results against any expenses to run your campaign, such as advertising costs and any wages or rates you paid for staff members or freelancers.

Since content marketing involves many blog posts, videos, infographics, and other forms of content, many marketers calculate their ROI based on the total investments in a given time period.

Use this formula to calculate your content marketing ROI :

formula to calculate content marketing ROI

In this figure, you’ll add your overhead costs to get the investments, and you’ll find the return by adding your sales numbers. By subtracting and dividing the return by the investment and multiplying that figure by 100, you’ll get a percentage.

Now, let’s dive into a digital marketing case study for each of nine marketing areas.

9 Successful Digital Marketing Agency Case Studies

Now that you know what exactly goes into a marketing strategy, let’s take a look at nine of our digital marketing case studies that showcase these strategies while taking you through the challenge, strategy and execution.

This case study is of a client that is an AI-powered workplace communications platform. They reached out to Single Grain to launch a paid social and search strategy for their digital marketing campaign.


The client had low brand awareness and didn’t have a paid ad strategy in their digital marketing campaign before seeking our services. The company desired to build user demand with a social and search advertising strategy. They desired a full-funnel strategy, targeting leads at every stage of the buying process.

We created a comprehensive paid strategy for search engines. We also used LinkedIn  to establish our client as a leader in their niche to increase organic traffic.

For the paid search strategy, we targeted brand traffic, high-intent brand interest, and competitor searches. We took first-party data from LinkedIn to align the ads  with their target audience, experimenting with different ads to match user intent.

We also used their LinkedIn page to establish the client as a leader in their niche. This helped to grow customer lists, improve their digital marketing efforts, and grow website traffic.

The client experienced a 24% increase in lead submissions. LinkedIn is their main touchpoint for Tier 1 and 2 leads, and search is the driving force behind closing high-value accounts. We achieved these results while reducing costs by 16% and maintaining a CPA of -32%.

In only three months after paid search and LinkedIn campaign launch, the client achieved a 24% increase in conversions.

SEO: Gump’s

Gump’s San Francisco is a specialty goods store selling various home decor and jewelry items. After having a successful previous year, they sought help from Single Grain in March 2022 to advance the previous year’s sales with various digital marketing tactics .


Gump’s doesn’t have many challenges as far as digital marketing is concerned. They had successful sales in 2021 and set goals to surpass these revenue records.

For this digital marketing case study, we used cross-selling and digital marketing to retain existing customers while utilizing Google Search and Shopping to attract new customers.

We invested in paid ads  across various channels while expanding its Google Search and Shopping strategy. We optimized Gump’s product listings for the home decor category, ensuring that we targeted their audience.

Gump’s surpassed their 2021 sales goals. Their year-over-year sales are increasing by 92%, solely attributed to marketing. This led to a 79% increase in overall revenue. They achieved an over 40% increase in web traffic, a 79% increase in total orders, 104% Google ROI in the home decor category, and a 32% return customer rate.

By optimizing Gump’s product listings  for home decor categories, we improved their ROAS by 104% – nearly double the amount of spend.

By targeting the home decor category on Google and retargeting existing customers, we conquered Gump’s 2022 sales goals with digital marketing and drove sales and revenue growth.

Programmatic Ads: Hestan Culinary

Hestan Culinary sells high-quality pots, pans, and other cookware that’s backed by Michelin-star chefs. After seeing sales drop, they needed an effective revenue growth digital marketing solution that also improved their ROAS.


Hestan Culinary sells chef-grade cookware. While this is great for professionals, it doesn’t target the casual cooking enthusiast or those trying to cook more at home. Hestan Culinary’s products come with a longer buyer’s digital marketing journey, which posed a problem when they started seeing sales drop.

Hestan Culinary needed to drive sales growth while improving its ROAS. This is why we expanded to programmatic ads with a full-funnel digital marketing approach. We used StackAdapt to reach a qualified audience, using different tactics to nurture them down the sales funnel .

Through the programmatic advertising StackAdapt strategy, we implemented catalog and native feed units for a stronger-performing ad campaign. By targeting qualified audience members immediately, Hestan Culinary improved its ROAS while increasing conversions.

After the first month of the campaign, Hestan Culinary achieved a 218% increase in conversions and a ROAS that went from 1.91 to 9.20. We sustained these metrics for over 45 days after the launch, and Hestan Culinary achieved more revenue.

Hestan Culinary not only achieved more conversions and revenue, but programmatic advertising  improved its full-funnel digital marketing strategy.

Landing Page and LinkedIn Marketing: Learning A-Z

Learning A-Z sells science and literacy blended learning products to students at Pe K-6 grades. We helped them with two strategies: landing page testing…


…and purchasing licenses by targeting school administrators on LinkedIn:


Learning A-Z’s original landing page had far too many external links and CTAs, which very likely confused customers. They were also looking to increase sales for licenses on LinkedIn.

First, we redesigned their existing landing page. We focused on simplifying their design so as not to deter customers away from their products and services.

To increase license sales, we used LinkedIn’s Job Title Targeting  function to find school administrators and used digital marketing to target these consumers.

For the landing page, we created 1-2 CTAs driving conversions per page. We used one of two buttons for these CTAs: “Free Trial” or “Order Now.”

For the licenses, we used LinkedIn’s tools to write specific job titles that narrowed down the list of candidates to those with K-5 grade school administration roles.

The redesigned landing page resulted in 73% more “Order Now” clicks, 42% more “Free Trial” clicks, and 125% more conversions.

By targeting K-5 school administrators on LinkedIn, Learning A-Z achieved 462 new users, notably one free trial, four new purchases, positive website metrics, and 12 sample downloads. However, our LinkedIn efforts resulted in a high CPA, so we turned our attention to Facebook Admin. Since then, Learning A-Z has achieved a 5.47 ROAS.

Learning A-Z’s simplified landing page resulted in more conversions. While they had some success on LinkedIn in increasing licenses, Facebook Admin resulted in a better ROAS.

Social Media and E-Commerce: LockNLube

LockNLube sells various greasing products and parts for cars. Single Grain helped them with various digital marketing strategies: optimizing for Amazon and eBay:


…along with developing a media strategy with a heavy emphasis on TikTok ads:


LockNLube wanted to optimize its product listings for Amazon. Since they were heading into their peak season, they wanted to increase top-of-funnel awareness with various digital marketing strategies.

LockNLube was also struggling with eBay’s new marketing tool, Promoted Listings Advanced. However, there were few bidding controls.

We gave LockNLube’s Amazon  digital marketing strategy a complete makeover, rewriting their titles and descriptions. We also scaled Amazon ad  spending.

For eBay , we used keyword bidding to make up for what eBay’s Promoted Listings Advanced tool lacked.

For TikTok , we took LockNLube’s previous creatives and re-optimized them for TikTok.

In addition to these standout cases, we created a complete media strategy for LockNLube, adding new digital platforms to their campaign. These included YouTube ads, demand-side-platforms (DSP), IG/FB Shopping, Walmart ads, top-of-funnel marketing, SMS marketing, relaunched branding and store pages, and Performance Max campaigns.

For Amazon , we implemented A+ digital marketing content for their Amazon product listings, A/B testing all images and content.

For eBay , we took top-performing keywords from Amazon and Google to begin their eBay campaign. We also added competitor keywords to the campaign. To test the success, we separated all keywords into three groups: Brand, Nonbrand, and Competitor. We observed these keywords to see which keywords were converting.

For TikTok , we redid the creatives to make them more creative and entertaining. In addition to the advertising and marketing campaigns we added to their overall media strategy, we also implemented “frequently bought together” features.

Re-optimizing LockNLube’s Amazon  page resulted in 54% revenue growth year over year while also maintaining ROAS. Optimizing their content led to over 100% increases in sessions and an increased 24.7% conversion rate.

For eBay , there are 21% more clicks, 74% more impressions, and 12%, with ROAS increased at 110%.

For TikTok , their engagement rate and CTR were fantastic while keeping CPCs and CPMs low. Since we didn’t achieve as good of a ROAS from direct response, we came to the conclusion that TikTok is better as an upper-channel digital marketing tactic.

From Q1 2019 to Q3 2022, LockNLube saw an overall revenue increase. We launched eight new channels, which resulted in a 42% increase in AOV, a 68% increase in paid traffic, and an 18% increase in the average YOY customer return rate.


We drove revenue for LockNLube thanks to the launch of eight new digital marketing channels and re-optimizing their existing Amazon, eBay, and TikTok strategies.

Google Ads: Peet’s Coffee

Peet’s Coffee sells high-quality coffee and tea, sourcing the best beans and leaves. They reached out to Single Grain to improve their Google Ads strategy.


Peet’s Coffee has excellent brand awareness and digital marketing campaigns but had very little presence on Google Ads. Even though they saw a return from their existing strategy, growth was still stagnant.

We focused on Google Ads and optimized their campaign for different types of keywords, as well as revamped the ad copy.

We  bid on high-ROI keywords , such as branded and product name terms. We rewrote the ad copy to fit the landing pages better and focus on the UVP of the product. We also tested non-branded keywords, scaling them to improve their ROI.

Peet’s Coffee saw a 455% increase in revenue and 676% more orders, all with a 158% increase in ROAS and a reduced 72% cost per order. This was thanks to our efforts aligning searcher intent with ad copy.

Revamping Peet’s Google Ads strategy resulted in huge sales growth while improving ROAS.

PPC: Simon Pearce

Simon Pearce is an entrepreneur who reached success by selling handmade pottery and glassware. He approached Single Grain to improve his ROAS on his paid search campaign.


Simon Pearce’s ROAS was declining YoY from January 2022 to January 2023. Not only that, but CPC was up by 168%.

We realized the rising CPC was directly affecting Simon Pearce’s ROAS. To cut back on costs, we created a manual bidding strategy and scrapped the previous automated bidding campaign.

Even though branded digital marketing keywords are some of the most affordable, Simon Pearce was spending more than he was getting in return on these search terms. We experimented with manual bidding and doing away with their previous automated strategy to try and improve the ROAS.

Early digital marketing results were extremely strong. By manually bidding on keywords and watching spend, we decreased his CPC by 60% and improved their ROAS by 135%. These tactics didn’t compromise impressions; Simon Pearce achieved a 60% CTR and a 17% increase in impression share.

This digital marketing case study shows that using manual bidding on Google Ads improved ROAS for Simon Pearce.

SEO: The Mom Project

The Mom Project (TMP) is a recruiter that connects talented women to companies and job opportunities. They reached out to Single Grain to decrease their costs per lead in their digital marketing campaign.


While The Mom Project had a digital marketing search campaign, it was failing to capture total search demand. They needed a solution to decrease their costs per lead while better targeting their audience.

Single Grain revamped TMP’s search copy to target a qualified audience better. We also separated the job titles into different audience signals, giving Google a better idea of the audience we were trying to target. We used Performance Max to find qualified clicks.

The digital marketing audience signals we created for the strategy were Custom Segments (keywords related to hiring intent), Interests (audience members who connected with TMP based on interests and demographics), and Your Data (people who previously interacted with TMP).

From here, we were able to redo customer lists, assess lead quality, use location targeting and bid adjustments, and create ad schedules. Performance Max leveraged automation to find qualified clicks on display, search, video, discover, and Gmail, lowering costs.

By using Performance Max, we achieved a lower CPA and CPC, down 51.3% and 91.2%, respectively. Performance Max also helped us use this data to target TOFU audiences.

By using Performance Max, we were able to improve TOFU digital marketing search demand and improve CPA for The Mom Project.

Pixel and Google Tag Manager: Inkbox, Airbnb and Spearmint Love

This digital marketing case study targets remarketing  for three brands: Inkbox, Airbnb, and Spearmint Love. We collected data on revenue and conversions from these brands to determine the impact of our remarketing campaign.


  • Inkbox  is a temporary tattoo company that wanted to retarget marketing leads on Reddit, hoping it would lower their CPA.
  • Property rental giant Airbnb  used Google to improve vendor collection, prevent bottlenecks between operations and marketing, avoid unnecessary tagging replication, and minimize snippet size.
  • Kids clothing and accessories company Spearmint Love  used Facebook to retarget moms.
  • For Inkbox’s  social marketing retargeting, we used a Reddit Pixel that captured a larger audience and tracked conversions.
  • For Airbnb , we implemented Google Tag Manager  and built a data layer.
  • For Spearmint Love , we added Facebook Pixel to automate audience targeting, simplified ad creation and targeting, and tracked ROAS.
  • For Inkbox , the Reddit Pixel helped us understand Inkbox’s Reddit audience, so we were able to customize messaging and creatives to target their consumers. This helped return customers to the sales funnel.
  • For Airbnb , Google Tag Manager launched new programs, tools, and vendors quicker. It also cut tag deployment to hours (was previously at days).
  • For Spearmint Love , we integrated Facebook Pixel with their BigCommerce platform, which boosted their business and resulted in more hires from within.
  • For Inkbox , we helped them achieve 1.5x higher CTRs and lowered CPAs by 86%.
  • For Airbnb , we helped them achieve an 8% increase in website speed, more optimizations, accurate data collection, and a better ROI.
  • For Spearmint Love , we helped them achieve a 38x ROAS, with 14.6x of that figure return going toward Facebook. Their advertising success also led to a 12x YoY growth in revenue.

By enacting a remarketing strategy for Inkbox, Airbnb, and Spearmint Love, we helped these brands achieve more CTRs and revenue growth on various social media platforms with improved ROAS, CPAs, and ROI.

While all of these digital marketing case studies are different, there are many parallels between these brands:

Many of these brands executed their own advertising strategy but were struggling to improve their ROAS on their own.

Because of higher CPCs, this made achieving an ad return even more difficult.

Single Grain’s digital marketers had to think outside the box for these clients, using strategies such as manual bidding and relying on unconventional social media platforms such as Reddit.

Some of these platforms, such as eBay, lacked essential advertising marketing strategies with their own tools, so we implemented additional strategies to increase impressions and CTRs.

Here are our overall final recommendations:

  • While many businesses can handle an ad strategy DIY, trusting a digital marketing agency like Single Grain will result in the most conversions and the best ROAS.
  • Use different tools, such as Performance Max and Pixel, to better entice your target audience.
  • While advanced advertising technology such as programmatic ads can increase conversions, manual tactics, such as bidding, can still keep costs down.
  • Less is more, especially when it comes to ad copy and landing page design.
  • Diversifying your channels and targeting specific audiences on those platforms is the real revenue driver for TOFU targeting.
  • Don’t overlook the power of remarketing to an existing audience.

Because of the complex world of digital marketing, even the biggest companies may need help with their campaigns. That’s why they hired professional digital marketers.

While all these case studies are different, they have one thing in common: We increased impressions and revenue while improving ROAS.

By diversifying their platforms, adding new channels, and revamping existing strategies, our digital marketers helped these brands increase web traffic, sales, and return customer rates.

Seeking help from a professional is also a smart idea when creating a new ad strategy, especially if you have low brand awareness and don’t know your target audience. This way, you know you can convert leads while achieving exceptional ROAS.

Remember: Reading a case study on digital marketing (or, better yet, several case studies) can help you learn not only what kind of success can be had, but how exactly the marketing agency you’re thinking of hiring went about it.

If you’re ready to level up your business, Single Grain’s digital marketing experts can help with paid ads, SEO, content marketing and more! 👇

Digital marketing case studies faqs.

Case studies in marketing are comprehensive analyses of specific instances where marketing strategies and campaigns were employed to achieve business objectives. These case study examples of digital marketing focus on real-world examples, detailing the challenges faced, strategies implemented, and outcomes achieved.

They serve several purposes, including:

  • Educational Tools: Marketing case studies are used as teaching aids to illustrate marketing concepts and strategies in action, helping students and professionals understand how theories apply in real-life scenarios.
  • Evidence of Success: For businesses, they provide evidence of successful marketing strategies and can be used to showcase their achievements to potential clients or stakeholders.
  • Strategic Planning: They offer valuable insights into what worked or didn’t work in certain situations, aiding in the formulation of future marketing strategies.

Right here! Just scroll up to read 9 case study examples of digital marketing tactics!

Otherwise, marketing case studies can be found across various platforms and publications, both online and in print, including:

  • Business Schools and Academic Journals: Many leading business schools publish case studies on marketing strategies and business management. Journals such as the Harvard Business Review are renowned for their extensive collection of case studies.
  • Company Websites: Businesses, especially digital marketing agencies, often publish case studies on their websites, showcasing successful campaigns or strategies they’ve implemented for clients.
  • Marketing Blogs and Websites: Websites dedicated to marketing and business strategies, such as HubSpot, MarketingProfs, and Forbes, frequently feature case studies and success stories.
  • Professional Associations: Organizations like the American Marketing Association (AMA) provide resources, including case studies, to their members.

Examples of case study topics in marketing could include:

  • Launch of a New Product: Analyzing the strategy behind introducing a new product to the market.
  • Brand Rejuvenation: A study on how a brand successfully repositioned itself in the market.
  • Digital Marketing Success: Examining the digital strategies an agency used to increase its online presence and sales for themselves or their clients.
  • Social Media Campaigns: Analysis of a campaign that leveraged social media platforms to achieve specific marketing objectives.
  • International Marketing: How a brand successfully entered and established itself in a foreign market.

Again, just scroll up to read this blog in which we provide 9 examples of digital marketing case studies!

Here’s a quick example of a company using targeted social media advertising to increase brand awareness and sales. For instance:

  • Objective: A small e-commerce brand aimed to increase its online sales by 30% over three months.
  • Strategy: The brand decided to utilize Facebook and Instagram advertising, targeting users based on their interests, previous interactions with the website, and demographic information.
  • Implementation: They created a series of engaging ads featuring user-generated content, reviews, and special promotions. The campaign also included A/B testing of ad copy and visuals to determine what resonated best with their target audience.
  • Outcome: The campaign led to a 40% increase in online sales, exceeded the initial goal, and also grew the brand’s social media following significantly.

This digital marketing case study example showcases the power of a well-planned and executed strategy, highlighting the importance of targeting, content, and continuous optimization in achieving marketing goals.

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16 Important Ways to Use Case Studies in Your Marketing

Siobhán McGinty

Updated: September 08, 2020

Published: July 30, 2020

When you're thinking about investing in a product or service, what's the first thing you do?

hand and notepad presenting case studies in marketing

Usually, it’s one or both of the following: You'll likely ask your friends whether they've tried the product or service, and if they have, whether they would recommend it. You'll also probably do some online research to see what others are saying about said product or service. Nowadays, 90% of consumers used the internet to find a local business in the last year , and 82% of consumers read online reviews. This shows that the majority of people are looking to peers to make a purchasing decision. Most customers know that a little online research could spare them from a bad experience and poor investment of your budget.

Download Now: 3 Free Case Study Templates

What Is a Marketing Case Study?

A case study is the analysis of a particular instance (or "case") of something to demonstrate quantifiable results as a result of the application of something. In marketing, case studies are used as social proof — to provide buyers with the context to determine whether they're making a good choice.

A marketing case study aims to persuade that a process, product, or service can solve a problem. Why? Because it has done so in the past. By including the quantitative and qualitative outcomes of the study, it appeals to logic while painting a picture of what success looks like for the buyer. Both of which can be powerful motivators and objection removers.

Why Use Case Studies?

In essence, case studies are an invaluable asset when it comes to establishing proof that what you're offering is valuable and of good quality.

According to HubSpot's State of Marketing Report 2020 , 13% of marketers name case studies as one of the primary forms of media used within their content strategy. This makes them the fifth most popular type of content, outshined only by visual content, blogs, and ebooks.

a graph that shows results from the question "what are the primary forms of media used within your content strategy?" with videos being the highest at 19%, followed by blogs, ebooks, infographics, and case studies. White papers, checklists, interviews, and "other" trail behind.

Okay, so you know case studies work. The question is, how  do they work? And how can you squeeze the most value out of them? 

When to Use a Case Study

Here are the ways you can market your case studies to get the most out of them.

As a Marketing or Sales Asset

1. use a case study template to create pdfs for email or downloads . .

Do not underestimate the value of providing social proof at just the right time in order to add value and earn their business. Case studies are extremely effective in the consideration stage of the buyer's journey when they are actively comparing solutions and providers to solve a problem they're experiencing. 

For this reason, case studies in an independent PDF format can be helpful in both marketing and sales. Marketers can use these PDFs as downloads in web content or email campaigns. Sales reps can utilize these assets in demonstrations, in a follow-up, or to overcome objections. 

example of a case study template in Microsoft Word with graphs and sections for "how product helped" and "results"

The easiest way to create PDF case studies is by using a case study template . Doing so can decrease the amount of time you spend creating and designing your case study without sacrificing aesthetics. In addition, you can ensure that all your case studies follow a similar branded format. 

We've created a great case study template (and kit!) that's already locked and loaded for you to use. All you have to do is input your own text and change the fonts and colors to fit your brand. You can download it here .

On Your Website

2. have a dedicated case studies page..

You should have a webpage exclusively for housing your case studies. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it's easy for visitors to find.

Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results.

Get Inspired:  Google’s Think With Google  is an example of a really well structured case study page. The copy is engaging, as are the goals, approach, and results.

think with google case study outlining sections for goals, approach, and results

3. Put case studies on your home page.

Give website visitors every chance you can to stumble upon evidence of happy customers. Your home page is the perfect place to do this.

There are a number of ways you can include case studies on your homepage. Here are a few examples:

  • Customer quotes/testimonials
  • A call-to-action (CTA) to view specific case studies
  • A slide-in CTA  that links to a case study
  • A CTA leading to your case studies page

Get Inspired:  incorporates testimonials onto their homepage to strengthen their value proposition.

customer testimonials on theresumator homepage

Bonus Tip: Get personal.

Marketing gurus across the world agree that personalised marketing is the future . You can make your case studies more powerful if you find ways to make them “match” the website visitors that are important to you.

People react to familiarity -- for instance, presenting someone from London with a case study from New York may not resonate as well as if you displayed a case study from the U.K. Or you could choose to tailor case studies by industry or company size to the visitor. At HubSpot, we call this "smart content."

Get Inspired: To help explain smart content, have a look at the example below. Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. The landing page on the left is the default landing page shown to visitors from non-U.K. IP addresses. For the landing page on the right, we used smart content to show testimonials to visitors coming from U.K. IP addresses.

comparison of a and b versions of a split test that tested case studies as a landing page element

4. Implement slide-in CTAs.

Pop-ups have a reputation for being annoying, but there are ways to implement that that won't irk your website visitors. These CTAs don't have to be huge, glaring pop-ups -- instead, relevant but discreet slide-in CTAs can work really well.

For example, why not test out a slide-in CTA on one of your product pages, with a link to a case study that profiles a customer who's seen great results using that product?

Get Inspired:  If you need some help on creating sliders for your website, check out this tutorial on creating slide-in CTAs .

5. Write blog posts about your case studies.

Once you publish a case study, the next logical step would be to write a blog post about it to expose your audience to it. The trick is to write about the case study in a way that identifies with your audience’s needs. So rather than titling your post “Company X: A Case Study," you might write about a specific hurdle, issue, or challenge the company overcame, and then use that company's case study to illustrate how the issues were addressed. It's important not  to center the blog post around your company, product, or service -- instead, the customer’s challenges and how they were overcome should take centre stage.

For example, if we had a case study that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Case Study]." The blog post would then comprise of a mix of stats, practical tips, as well as some illustrative examples from our case study.

Get Inspired:   Check out this great example of a blog post from Moz , titled "How to Build Links to Your Blog – A Case Study."

6. Create videos from case studies.

Internet services are improving all the time, and as a result, people are consuming more and more video content. Prospects could be more likely to watch a video than they are to read a lengthy case study. If you have the budget, creating videos of your case studies is a really powerful way to communicate your value proposition.

Get Inspired: Check out one of our many video testimonials for some ideas on how to approach your own videos.

7. Use case studies on relevant landing pages.

Once you complete a case study, you'll have a bank of quotes and results you can pull from. Including quotes on product pages is especially interesting. If website visitors are reading your product pages, they are in a "consideration" mindset, meaning they are actively researching your products, perhaps with an intent to buy. Having customer quotes placed strategically on these pages is a great way to push them over the line and further down the funnel.

These quotes should be measured, results-based snippets, such as, “XX resulted in a 70% increase in blog subscribers in less an 6 months” rather than, “We are proud to be customers of XX, they really look after us."

Get Inspired: I really like the way HR Software company Workday incorporates video and testimonials  into its solutions pages.

workday's use of testimonial in the top left corner of a product page

Off Your Website

8. post about case studies on social media..

Case studies make for perfect social sharing material. Here are a few examples of how you can leverage them on social:

  • Share a link to a case study and tag the customer in the post. The trick here is to post your case studies in a way that attracts the right people to click through, rather than just a generic message like, “New Case Study ->> LINK." Make sure your status communicates clearly the challenge that was overcome or the goal that was achieved. It's also wise to include the main stats associated with the case study; for example, "2x lead flow," "125% increase in X," and so on.
  • Update your cover image on Twitter/Facebook showing a happy customer. Our social media cover photo templates should help you with this!
  • Add your case study to your list of publications on LinkedIn.
  • Share your case studies in relevant LinkedIn Groups.
  • Target your new case studies to relevant people on Facebook using dark posts. ( Learn about dark posts here. )

Get Inspired: MaRS Discovery District  posts case studies on Twitter to push people towards a desired action.

Mars Discover District tweets showing their promotion of case studies

9. Use case studies in your email marketing.

Case studies are particularly suited to email marketing when you have an industry-segmentable list. For example, if you have a case study from a client in the insurance industry, emailing your case study to your base of insurance-related contacts can be a really relevant addition to a lead nurturing campaign.

Case studies can also be very effective when used in product-specific lead nurture workflows in reactivating opportunities that have gone cold. They can be useful for re-engaging leads that have gone quiet and who were looking at specific areas of your product that the case study relates to.

Get Inspired: It's important that your lead nurture workflow content includes the appropriate content for where prospects are in the sales cycle. If you need help on how to do this, check out our post on how to map lead nurturing content to each stage in sales cycle .

Pro tip: When sending emails, don't forget about the impact a good email signature can make. Create your own using our free Email Signature Generator .

10. Incorporate case studies into your newsletters.

This idea is as good for your client relations as it is for gaining the attention of your prospects. Customers and clients love feeling as though they're part of a community. It’s human nature. Prospects warm to companies that look after their customers; companies whose customers are happy and proud to be part of something. Also, whether we are willing to admit it or not, people love to show off!

Get Inspired: Newsletters become stale over time. Give your newsletters a new lease of life with our guide on how to create newsletters that don't suck .

11. Equip your sales team with case studies.

Tailored content has become increasingly important to sales reps as they look to provide value on the sales call. It's estimated that consumers go through 70-90% of the buyer's journey before contacting a vendor. This means that the consumer is more knowledgeable than ever before. Sales reps no longer need to spend an entire call talking about the features and benefits. Sales has become more complex, and reps now need to be armed with content that addresses each stage of the buyer’s process. Case studies can be really useful when it comes to showing prospects how successful other people within a similar industry has benefited from your product or service.

Get Inspired: Case studies are just one type of content that helps your sales team sell. They don't always work by themselves, though. Check out our list of content types that help sales close more deals .

12. Sneak a case study into your email signature.

Include a link to a recent case study in your email signature. This is particularly useful for salespeople. Here's what my email signature looks like:

signature of hubspot employee that features a case study link at the bottom of the email signature

Get Inspired: Did you know that there are lots more ways you can use your email signature to support your marketing? Here are 10 clever suggestions  for how you can do this.

13. Use case studies in training.

Having customer case studies is an invaluable asset to have when onboarding new employees. It aids developing their buy-in, belief in, and understanding of your offering.

Get Inspired: Have you completed our Inbound Certification course  yet? During our classes, we use case studies to show how inbound marketing is applied in real life.

In Lead-Gen Content

14. include case studies in your lead gen efforts..

There are a number of offers you can create based off of your case studies, in the form of ebooks, templates, and more. For example you could put together an ebook titled “A step-by-step guide to reaching 10,000 blog subscribers in 3 months…just like XX did.” You could create a more in-depth version of the case study with access to detailed statistics as an offer. (And don’t forget, you can also u se quotes and statistics from case studies on the landing page promoting the ebook, which adds credibility and could increase your conversion rates.) Or, you could create a template based on your customer's approach to success.

Get Inspired:   If you think you need to be an awesome designer put together beautiful ebooks, think again. Create ebooks easily using these customisable ebook templates .

You can also use case studies to frame webinars that document how to be successful with X. Using case studies in webinars is great middle-of-the-funnel content and can really help move your leads further down the funnel towards becoming sales qualified leads.

Get Inspired: Webinars are really effective as part of a lead nurturing workflow. Make sure your next webinar is spot on by following these simple webinar tips.

15. Create a bank of evergreen presentations.

It’s important to build up a bank of evergreen content that employees across your organisation can use during presentations or demos. Case studies are perfect for this.

Put together a few slides on the highlights of the case study to stir people’s interest, and then make them available to your sales and customer-facing teams. It's helpful if the marketer who created the presentation is the one who presents it to anyone who might use them in the future. This ensures they can explain the presentation clearly and answer any questions that might arise.

Get Inspired: What to create presentations people want to use? Here's a list of tools to make your presentations great.

16. Create SlideShares based on case studies.

Following on from a few short slides, you could also put together a more detailed presentation of the case study and upload it to SlideShare. After all, not only is SlideShare SEO-friendly (because Google indexes each presentation), but there is a huge pre-existing audience on SlideShare of over 60 million users you can tap into. SlideShare presentations are also easy to embed and share, and allow you to capture leads directly from the slides via a lead capture form.

Get Inspired:   Want to generate more leads with SlideShare, but not sure how to get started? Check out this blog post .

hubspot slideshare on "how to grow with inbound marketing" that is an in-depth case study

Now that you understand the value of a marketing case study and the different ways that they can be used in your content marketing (and even sales) strategy, your next step is to think about what would convince your target audience to do business with you. 

Have you recently accomplished something big for a client? Do you have a process or product with demonstrable results? What do your potential clients hope that you'll do for them? 

The answers to those questions will help you craft compelling content for your case study. Then, all that's left is putting it into your audience's hands in formats they want to consume.

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Editor's note: This post was originally published in January 2015 and has been updated for comprehensiveness.

Don't forget to share this post!

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15 Real-Life Case Study Examples & Best Practices

15 Real-Life Case Study Examples & Best Practices

Written by: Oghale Olori

Real-Life Case Study Examples

Case studies are more than just success stories.

They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.

It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.

To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.

Let’s dive in!

Table of Contents

What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.

  • A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual. 
  • Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
  • Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
  • Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.

A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.

Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.

Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.

Every great case study is made up of key elements. They are;

  • Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
  • Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
  • Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
  • Solution: Explain how your product or service specifically addressed your customer's challenges.
  • Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
  • Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
  • Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
  • Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.

Parts of a Case Study Infographic

Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.

In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.

We’ve also included professionally designed case study templates to inspire you.

1. Georgia Tech Athletics Increase Season Ticket Sales by 80%

Case Study Examples

Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.

Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.

Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.

As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.

Why Does This Case Study Work?

In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.

Salesloft utilized a case study video to increase engagement and invoke human connection.

Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.

The beautiful thing is that creating videos for your case study doesn’t have to be daunting.

With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.

Simplify content creation and brand management for your team

  • Collaborate on designs , mockups and wireframes with your non-design colleagues
  • Lock down your branding to maintain brand consistency throughout your designs
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2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

Case Study Examples

WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.

This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.

WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.

As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.

Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.

Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.

Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.

3. Immi’s Ram Fam Helps to Drive Over $200k in Sales

Case Study Examples

Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.

This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.

As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.

The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.

While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.

Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.

Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!

Financial Case Study

4. How WOW! is Saving Nearly 79% in Time and Cost With Visme

This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo

WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.

Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.

This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.

Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.

Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!

Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.

By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.

To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”

Who wouldn't want that?

Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.

UX Case Study

This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.

The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.

5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM

Case Study Examples

While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.

Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.

Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.

The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.

Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.

Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.

Take a look at this case study one-pager template below.

Ecommerce One Pager Case Study

This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.

Our favorite part of this template is where the age group is visualized.

With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!

6. How Workato Converts 75% of Their Qualified Leads

Case Study Examples

Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.

At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.

As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.

This case study example utilizes the power of video testimonials to drive the impact of their product.

Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.

In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.

However, when crafting and designing your case study, you should prioritize having a good WMS.

Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.

Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.

7. Rush Order Helps Vogmask Scale-Up During a Pandemic

Case Study Examples

Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.

Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.

Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.

Rush Order chose one event where their impact mattered the most to their customer and shared that story.

While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.

The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.

Take a look at this product case study template below.

Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.

The right combination of shapes and colors adds a level of professionalism to this case study template.

Fuji Xerox Australia Business Equipment Case Study

8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%

Case Study Examples

With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.

Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.

Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.

Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.

This case study example showcases the power of a concise and impactful narrative.

To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.

Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.

Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.

Search Marketing Case Study

9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics

Case Study Examples

SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.

Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.

By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.

Visme creatively incorporates testimonials In this case study example.

By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.

This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.

Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.

For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.

Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;

Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”

Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”

Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”

You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.

10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X

Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.

To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.

Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.

The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.

Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.

Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.

Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!

Satisfied Client Testimonial Ad Square

11. How Meliá Became One of the Most Influential Hotel Chains on Social Media

Case Study Examples

Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.

Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.

In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.

The need for a good case study design cannot be over-emphasized.

As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.

If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.

Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.

With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!

Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.

Patagonia Case Study

12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory

Case Study Examples

Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.

One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.

Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.

This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.

The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.

This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.

If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.

Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.

In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design.  With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.

With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.

You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.

13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv

Case Study Examples

Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.

David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.

As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.

This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.

At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.

However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.

To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs.  So you don’t have to type it out multiple times.

14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder

Case Study Examples

Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.

At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.

Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.

With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.

Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.

Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.

From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.

The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.

Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.

case study web marketing

15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno

Case Study Examples

Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.

Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.

After exploring their options, Cents of Style decided on LeadDyno.

LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.

Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.

As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.

LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.

A well-placed CTA offers them a direct path to learn more and take action.

LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.

Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.

Still have more questions about case studies? Let's look at some frequently asked questions.

How to Write a Case Study?

  • Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
  • Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
  • Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
  • Craft a compelling headline: Include figures or percentages that draw attention to your case study.
  • Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
  • Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
  • Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.

What Are the Stages of a Case Study?

The stages of a case study are;

  • Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
  • Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
  • Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
  • Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
  • Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.

What Are the Advantages and Disadvantages of a Case Study?

Advantages of a case study:

  • Case studies showcase a specific solution and outcome for specific customer challenges.
  • It attracts potential customers with similar challenges.
  • It builds trust and credibility with potential customers.
  • It provides an in-depth analysis of your company’s problem-solving process.

Disadvantages of a case study:

  • Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
  • It relies heavily on customer cooperation and willingness to share information.
  • It stands a risk of becoming outdated as industries and customer needs evolve.

What Are the Types of Case Studies?

There are 7 main types of case studies. They include;

  • Illustrative case study.
  • Instrumental case study.
  • Intrinsic case study.
  • Descriptive case study.
  • Explanatory case study.
  • Exploratory case study.
  • Collective case study.

How Long Should a Case Study Be?

The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies

What Is the Difference Between a Case Study and an Example?

Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.

Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.

Where Can I Find Case Study Examples?

You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.

If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.

Get More Out Of Your Case Studies With Visme

Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.

Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.

There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.

Easily create beautiful case studies and more with Visme

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Digital Marketing Case Studies: Success Stories & Strategies

Digital marketing case studies provide valuable insights into the success or failure of specific marketing campaigns or strategies, examining real-life marketing scenarios. They focus on products, services, brands, or organizations, offering in-depth examinations to inspire and inform other businesses.

These case studies analyze the effectiveness of various digital marketing techniques, such as content marketing, social media marketing, SEO, and more. By reading these studies, marketers can gain new ideas, strategies, and inspiration to improve their own digital marketing efforts.

Here are some examples of successful digital marketing case studies that showcase the results achieved by businesses like Lays, Burger King, Zomato, Nikon, Inkbox, Airbnb, and Spearmint Love.

Table of Contents

Introduction To Digital Marketing Case Studies

Explore real-life success stories and strategies in the field of digital marketing with our comprehensive collection of case studies. Gain valuable insights into the approaches that have brought amazing results for businesses, brands, and organizations. From content marketing to social media and SEO, our case studies cover a wide range of topics to inspire and inform your own digital marketing efforts.

What Are Case Studies In Digital Marketing?

  • Case studies in digital marketing are in-depth examinations of specific marketing campaigns or strategies.
  • They provide valuable insights into the success or failure of these approaches.
  • Case studies focus on real-life marketing scenarios, often centered around a specific product, service, brand, or organization.

Importance Of Case Studies In Digital Marketing:

  • Case studies serve as valuable learning tools for marketers, providing real-world examples of successful strategies and tactics.
  • They showcase the effectiveness of different digital marketing techniques and help marketers understand their potential impact.
  • By analyzing case studies, marketers can gain insights into the best practices, trends, and strategies in the industry.
  • Case studies also help marketers understand their target audience better by examining successful campaigns and their impact on specific demographics or markets.
  • They offer inspiration and creative ideas for future marketing initiatives, allowing marketers to think outside the box and experiment with new strategies.

Case Study 1:

Case Study 1: Digital marketing case study that explores the success and strategies of a specific marketing campaign or approach. Based in Austin, Texas, this case study provides valuable insights into the world of digital marketing.

Austin, Texas based company embarked on a digital marketing journey to boost their online visibility and drive growth. Let’s dive into the details of their experience and the strategies they implemented.

Overview Of The Company And Their Digital Marketing Goals

  • [Company Name] is a tech startup specializing in software development and IT solutions.
  • Their digital marketing goals were to increase brand awareness, generate leads, and ultimately boost sales.

Challenges Faced By The Company

The company faced several challenges that hindered their digital marketing efforts:

  • Limited brand visibility in a highly competitive industry.
  • Lack of organic traffic and low search engine rankings.
  • Difficulties in capturing and nurturing leads effectively.
  • Inadequate social media presence and engagement.

Digital Marketing Strategies Implemented

[Company Name] employed a range of strategies to overcome these challenges:

  • Search Engine Optimization (SEO): They conducted thorough keyword research and optimized their website’s content, meta tags, and URLs for better search engine rankings.
  • Content Marketing: They created high-quality, informative, and engaging blog posts, articles, and whitepapers to attract and engage their target audience.
  • Social Media Marketing: They developed a strong presence on major platforms and regularly shared relevant content, interacted with followers, and ran targeted ad campaigns.
  • Email Marketing: They implemented personalized and segmented email campaigns to nurture leads and drive conversions.
  • Influencer Marketing: They collaborated with industry influencers and thought leaders to amplify their reach and credibility.

Results And Impact On The Company’S Growth

The digital marketing strategies implemented by [Company Name] yielded impressive results:

  • Significant increase in website traffic and organic search rankings.
  • Higher brand visibility and recognition in the industry.
  • Increased engagement and followers on social media platforms.
  • Improved lead generation and conversion rates.
  • Boost in sales and revenue.

Overall, the digital marketing efforts helped [Company Name] achieve their goals of increasing brand awareness, generating quality leads, and driving growth within their industry. By implementing a comprehensive and tailored digital marketing strategy, the company successfully positioned itself as a key player and experienced notable business growth.

Case Study 2: [Company Name]

Case Study 2 showcases [Company Name]’s successful digital marketing campaign. This case study delves into the strategies and tactics employed by the company, providing valuable insights into their achievements. Based in Austin, Texas, [Company Name] exemplifies the power of digital marketing in today’s business landscape.

Udies provides valuable insights into successful strategies and innovative approaches. In this blog post, we will explore , delving into their digital marketing goals, the challenges they faced, the strategies they implemented, and the results and impact on their growth.

So, let’s dive right in!

  • [Company Name] is a leading company in their industry, based in Austin, Texas.
  • Their digital marketing goals were to increase brand visibility, drive targeted traffic to their website, and ultimately boost conversion rates.
  • Limited online presence: [Company Name] struggled with low visibility in search engine results and lacked a strong online presence.
  • Fierce competition: The industry was saturated with competitors, making it difficult for [Company Name] to stand out and attract their target audience.
  • Ineffective marketing strategies: The company had previously tried various digital marketing tactics but did not see significant results.
  • Search engine optimization (SEO): [Company Name] invested in optimizing their website and content to improve search engine rankings and attract organic traffic.
  • Pay-per-click (PPC) advertising: The company created targeted PPC campaigns to drive immediate traffic to their website and increase lead generation.
  • Content marketing: [Company Name] developed high-quality, informative content that resonated with their target audience and positioned them as industry experts.
  • Social media marketing: The company leveraged social media platforms to engage with their audience, increase brand awareness, and gain a loyal following.
  • Influencer collaborations: [Company Name] partnered with industry influencers to promote their products/services and reach a wider audience.
  • Increased website traffic: Through effective SEO and PPC strategies, [Company Name] experienced a significant increase in website traffic, resulting in more potential customers discovering their brand.
  • Improved search engine rankings: The company’s optimized website and content led to higher search engine rankings, making it easier for their target audience to find them.
  • Higher conversion rates: By implementing targeted PPC campaigns, [Company Name] saw an improvement in their conversion rates, resulting in more leads and sales.
  • Enhanced brand visibility: The combination of content marketing, social media engagement, and influencer collaborations helped [Company Name] increase their brand visibility and strengthen their online presence.
  • Revenue growth: The successful implementation of digital marketing strategies had a positive impact on [Company Name]’s bottom line, leading to significant revenue growth.

Through their proactive approach and strategic implementation of digital marketing tactics, [Company Name] was able to overcome their challenges and achieve remarkable results. This case study serves as an inspiration for businesses looking to enhance their digital marketing efforts and drive growth.

Case Study 3: [Company Name]

Case Study 3: [Company Name] showcases successful digital marketing strategies implemented by a company in Austin, Texas. Explore real-life scenarios, products, services, and brands to gain valuable insights into digital marketing success. Discover how companies utilize digital marketing to achieve amazing results.

Udies can provide valuable insights into successful strategies and tactics implemented by companies. In this section, we will dive into Case Study 3, focusing on [Company Name]. We will explore the company’s digital marketing goals, challenges faced, strategies implemented, and the results and impact on the company’s growth.

Overview Of The Company And Their Digital Marketing Goals:

  • [Company Name] is a leading company in the [industry], based in [location].
  • Their main digital marketing goal was to increase brand awareness and drive qualified traffic to their website.
  • They aimed to enhance customer engagement and generate quality leads to boost sales.

Challenges Faced By The Company:

  • Limited online presence: [Company Name] struggled with establishing a strong online presence, which hindered their reach to potential customers.
  • Low website traffic: The company faced challenges in driving traffic to their website, resulting in lower visibility and missed opportunities.
  • Ineffective lead generation: [Company Name] struggled to generate quality leads, impacting their sales pipeline and revenue growth.

Digital Marketing Strategies Implemented:

  • Content marketing: [Company Name] focused on creating high-quality and informative content that resonated with their target audience. This included blog posts, articles, and videos related to their industry.
  • Search engine optimization (SEO): The company optimized their website to improve its visibility in search engine results. They conducted keyword research, optimized on-page elements, and improved website speed and user experience.
  • Social media marketing: [Company Name] leveraged popular social media platforms to engage with their target audience. They provided valuable content, interacted with followers, and ran targeted advertising campaigns.
  • Email marketing: The company implemented an email marketing strategy to nurture leads and drive customer engagement. They sent personalized and relevant emails to their subscribers, conveying valuable information and promotions.

Results And Impact On The Company’S Growth:

  • Increased brand awareness: Through the successful implementation of their digital marketing strategies, [Company Name] experienced significant growth in brand visibility and recognition.
  • Improved website traffic: The company witnessed a substantial increase in website traffic, resulting in a wider reach and more opportunities for conversions.
  • Enhanced lead generation: [Company Name] successfully generated quality leads through their digital marketing efforts, leading to a more robust sales pipeline and increased revenue.
  • Stronger customer engagement: The company’s digital marketing strategies resulted in enhanced customer engagement, fostering stronger relationships and loyalty.
  • Overall business growth: With the positive impact of their digital marketing efforts, [Company Name] achieved significant business growth, establishing themselves as a key player in the industry.

By analyzing Case Study 3 and the digital marketing strategies implemented by [Company Name], we can gain valuable insights into effective approaches to enhance brand visibility, drive website traffic, generate leads, and achieve business growth.

Key Takeaways From The Case Studies

Discover the key takeaways from these compelling digital marketing case studies that showcase the successes and failures of various marketing campaigns and strategies. Gain valuable insights into the approaches that worked and learn from real-life marketing scenarios to enhance your own digital marketing efforts.

A great way to gain insights into successful strategies and tactics that can be applied to your own business. By examining real-life marketing scenarios, you can learn valuable lessons and discover the common elements that contribute to a successful digital marketing campaign.

In this section, I will highlight the key takeaways from the case studies, focusing on the common elements of successful campaigns, strategies and tactics that can be applied to other businesses, and the lessons learned from the case studies.

Common Elements Of Successful Digital Marketing Campaigns:

  • Clear goals and objectives: Successful campaigns start with a clear understanding of what they aim to achieve. Whether it’s increasing brand awareness, driving website traffic, or generating leads, having specific goals helps guide the entire campaign.
  • Target audience research: Understanding your target audience is essential for creating effective marketing campaigns. By conducting thorough research, including demographic and psychographic analysis, you can create tailored messages that resonate with your audience.
  • Data-driven approach: Successful campaigns rely on data to make informed decisions. By analyzing metrics such as website traffic, conversion rates, and engagement levels, marketers can optimize their strategies to deliver better results.
  • Compelling and relevant content: High-quality content plays a crucial role in attracting and engaging your target audience. Whether it’s blog posts, videos, or social media content, creating content that is valuable, informative, and relevant to your audience’s interests is key.
  • Integrated marketing channels: Successful campaigns leverage a mix of marketing channels to reach their target audience. From social media platforms to email marketing and search engine optimization (SEO), integrating multiple channels allows for increased reach and better engagement.

Strategies And Tactics That Can Be Applied To Other Businesses:

  • Personalization: Tailoring your marketing messages to individual customers can greatly improve their effectiveness. By collecting and utilizing customer data, you can create personalized experiences that cater to their specific needs and preferences.
  • Influencer marketing: Collaborating with influencers in your industry can help amplify your brand’s reach and credibility. By partnering with influencers who have a relevant and engaged audience, you can tap into their networks and gain exposure to new potential customers.
  • Retargeting: Retargeting is a strategy that involves serving ads to users who have previously interacted with your brand. By keeping your brand top-of-mind, retargeting campaigns can help increase conversions and drive repeat engagement.
  • Social media advertising: Social media platforms offer powerful advertising capabilities that can help businesses reach their target audience. By utilizing features such as detailed targeting and remarketing, businesses can effectively promote their products or services to the right people at the right time.

Lessons Learned From The Case Studies:

  • Flexibility and adaptation: Successful digital marketing campaigns require the ability to adapt to changing market conditions and consumer preferences. By monitoring and analyzing campaign performance, marketers can make adjustments and optimize their strategies for better results.
  • Testing and experimentation: Trying out different strategies and tactics is essential for finding what works best for your business. A/B testing, for example, allows marketers to compare the performance of different variations and make data-driven decisions.
  • Continuous learning and improvement: The digital marketing landscape is constantly evolving, so staying updated with industry trends and best practices is crucial. By embracing a culture of learning and continuous improvement, businesses can stay ahead of the competition and drive better results with their marketing efforts.

These key takeaways from digital marketing case studies highlight the common elements of successful campaigns, strategies and tactics that can be applied to other businesses, and the valuable lessons learned from real-life marketing scenarios. By applying these insights to your own digital marketing efforts, you can increase your chances of achieving success and driving meaningful results.

Digital Marketing Case Studies: Success Stories & Strategies


Frequently Asked Questions For Digital Marketing Case Studies

Case studies in digital marketing are in-depth examinations of specific marketing campaigns or strategies, providing insights into their success or failure. They focus on real-life marketing scenarios, typically centered around a product, service, brand, or organization.

How To Solve Digital Marketing Case Study?

To solve a digital marketing case study, follow these steps: 1. Start with a compelling title and include the client’s name. 2. Write short subtitles that mention the product or service used to overcome the problem. 3. Read effective digital marketing case studies for inspiration.

4. Analyze in-depth studies of innovative brands’ strategies. 5. Calculate ROI and collect data on revenue and success. 6. Browse the best digital marketing case studies for more examples. Remember, a digital marketing case study examines a specific campaign or strategy to provide valuable insights into its success or failure.

What Are The 3 C’S Of Digital Marketing?

The 3 C’s of digital marketing are Content, Customers, and Conversion.

What Are The 7 C’S Of Digital Marketing?

The 7 C’s of digital marketing are: Content, Context, Channels, Communication, Conversion, Customer, and Consistency.

Digital marketing case studies provide valuable insights into successful marketing campaigns and strategies. They offer real-life examples of how businesses have overcome challenges and achieved impressive results. By reading these case studies, marketers can gain inspiration and ideas for their own strategies.

Case studies focus on specific products, services, brands, or organizations, allowing marketers to delve into the details of what worked and what didn’t. These in-depth examinations help marketers understand the factors that contributed to success or failure, providing them with valuable learnings for future campaigns.

By analyzing data and metrics, case studies offer evidence-backed insights that can inform marketing decisions. Whether it’s social media marketing, content marketing, SEO, or email marketing, case studies cover a wide range of digital marketing strategies. By studying these success stories, marketers can refine their own strategies and drive better results for their businesses.

So, dive into the world of digital marketing case studies and unlock the secrets to success!


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5 Unique Digital Marketing Case Studies that Every Business Professional Should See

Published on: July 15, 2021

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Businesses often rely on digital marketing to increase their brand awareness and bring in new customers. However, if the marketing efforts aren't effective, they can turn into a waste of time and money. In many ways, effective digital marketing is a process of trial and error. For this reason, a digital marketing case study can be a valuable source of guidance for today's business students and professionals, enabling them to learn from the results of others rather than having to start their own trial-and-error process from the beginning. As a business administration degree student, understanding and evaluating real-world marketing tactics is key to developing a solid foundation for your business career. With that in mind, let's take a look at five unique digital marketing case studies that you can use to inspire new ideas and hone your own future digital advertising strategy.

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Case Study #1: Fanatics Boosts Traffic Through Content Marketing

When Fanatics—an e-commerce store focused on selling sports apparel and other sports-related products—decided that it needed to provide customers with more reasons to engage with the company website,  it turned to content marketing as a solution . Fanatics chose a three-pronged approach for their content marketing campaign, one that included timely sports articles meant to coincide with current sporting events, evergreen content related to various events throughout sports history, and articles that capitalize on new trends and developments in the world of sports as they happen.

This strategy of producing both evergreen and trending content enabled Fanatics to establish itself as a desirable news and entertainment resource for sports fans all over the country. Thanks almost entirely to their content marketing campaign, Fanatics saw a 1,100% increase in organic search engine traffic along with a 230% increase in the number of ranking keywords on their website. The company's content marketing efforts also enabled it to publish high-profile features on popular sites such as Yahoo Sports, The Score, and USA Today.

Case Study #2: Wholesaler Drives Visibility and Conversions with Social Media Marketing

Case study #3: amazon leverages crm to become e-commerce giant.

Customer relationship management (CRM) is the process of managing interactions with customers to facilitate beneficial outcomes. Much more than simple customer management, CRM uses data processing to divide customer lists into a wide range of segments and formulate various interactions designed to speak to the needs and desires of each specific segment. If you would like a case study of a company that has leveraged innovative CRM with outstanding results, you need not look any further than the e-commerce giant Amazon.

As one of the first companies to really leverage CRM to its full potential, Amazon developed a CRM strategy that takes into consideration every possible interaction that the company has with its customers—from the user interface of the Amazon website to customer service interactions to data mining used for targeted marketing emails. Through this emphasis on CRM, Amazon has managed to create one of the most customer-friendly experiences you will find in the e-commerce sphere—and the results of these efforts are obvious. In 2020 alone, Amazon was able to boast a staggering $386 billion in revenue.

Case Study #4: The American Egg Board Boosts Organic Traffic Through SEO

Case study #5: revecent increases conversion rate with holistic ppc campaign optimization.

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In our increasingly digital world, digital marketing is now more important than ever before when it comes to reaching new customers. Whether you are seeking a rewarding career as a marketing professional or going into business for yourself, an education in business administration is incredibly valuable. At Husson University, we offer both undergraduate and graduate  online business programs.  To learn more about enrolling in these exciting programs and kick-starting your career as a business professional, contact us today!

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How to Write a Marketing Case Study (With Examples)

Learn exactly what a marketing case study is, how to write one that stands out, and review some examples of existing, successful studies.

Meghan Tocci

As any big brand like MailChimp, Spotify and IMB will tell you, case studies are a huge part of solidifying your brand as thought leaders.

A case study is a win: you share the success of a customer as a result of your company’s actions. At SimpleTexting we call them our Success Stories , but no matter the name, the structure is the same — how company A worked with B to achieve XYZ. 

In this article we’ll cover everything from the basics to real-life examples.What exactly is a marketing case study, what constitutes a good one, and most importantly, how do you build one?

Let’s get started.

What is a Marketing Case Study?

According to Curata , “a case study in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions, and identification of those factors that contributed to failure or success.”

Sure, it’s a bit wordy, but at its core marketing case studies share information with prospective customers or clients about how your product offered a solution.

It doesn’t need to be dry reading. It doesn’t even need to be a report (although it can be). The key with a case study is that it should read like a story—only the beginning, middle, and end are all replicable business takeaways.

Case studies are for businesses of all sizes. They can be just as effective for small and medium-sized businesses as they are for enterprise businesses. Here’s why you should be investing time in building case studies.

Why Write a Marketing Case Study?

Before we dive into the instructions, let’s take a second to explore why a business would invest the time and effort into writing a case study. After all, why share your big marketing secrets with the world, what do you get out of the deal?

Simply put, you get the chance to share your story. Case studies, after all, are just stories showcasing your products and methods. They make for pretty spectacular advertising because, to a reader, it doesn’t feel like they’re being marketed to.

92% of customers prefer that media messages sound like a story. By using case studies you’re appealing to the logical, casual consumer who wants to know the “who, what, where, when, and why” that drives them to buy without any of the extra fuss. Case studies are the perfect medium to package it all.

How to Write a Marketing Case Study

As mentioned, every good case study maintains one singular focus: how one company used another to achieve its goal(s). This means most marketing case studies tend to take on an easily understandable problem-solution structure.

Let’s take a look at what you need to create a successful case study.

Components of a Marketing Case Study

Using the ingredients above, assemble them in this order to create a basic marketing case study:

  • Write a title : Don’t worry about spoiling the ending. With case studies you want your title to let readers know right away how a campaign ended.  A case study title should include the name of the company or brand being examined, if their campaign went well or poorly for them and a solid metric that demonstrates exactly how well or how poorly they performed. For example: “ SimpleTexting Cut Down Product Onboarding Process by 30% Through Video Instruction. “
  • Introduce the subject: Every marketing case study should open with a brief historical overview of the company. What have they struggled with in the past that led to them developing this campaign? Who is their target audience, what do they sell?  Even if your subject is obscure, you want to build a sense of relatability to your readers: so be sure to structure from general to specific. After all, you want readers outside just your industry to take away value.
  • Identify your subject’s problems : Avoid leaving your readers feeling underwhelmed by presenting your subject’s problems early on in your case study. What are they trying to build, fix, or change? These problems are what will ultimately establish the subject’s goal, a one or two-sentence overview of the outcomes they’d like to see.
  • Spell out your strategies and tactics : The real meat to your case study occurs here. This portion of your study is where you describe what actions you specifically took to try and reach your goals: What did you expect to happen when you tried “X, Y, and Z”?  Your case study can write this all out in paragraph form if you want it to read with some fluidity, or you can simply bullet out your strategies below each goal. Examples of good strategies for a common marketing pain point, such as building a social media following, include: connecting with influencers, developing original creative content, and developing paid advertising parameters.
  • Share your results with visuals : At this point, you’ll want to follow up with the preview you set in your title and share with readers how things went. If you saw success, how much and where? If you didn’t were you able to pinpoint where things went wrong? Spare no detail as you write out what worked and what didn’t, and be sure to provide replicable detail (it may be what inspires your reader to become a customer!). Some common metrics commonly found in case studies include: web analytics and traffic, backlinks generated, keyword rankings, shares or other social interactions. Graphics like charts, bolded quotes, and graphs are good opportunities to visually demonstrate your data.
  • Wrap it up with a conclusion : Know the difference between reemphasizing and repeating. When writing a conclusion you shouldn’t sound like an echo, repeating exactly what you said in your introduction. Instead, you want to draw emphasis back to your key points and call your readers to action. Let them know what they can do right now to get connected and see this same success (or avoid its failure).  If you’re writing a case study for marketing purposes, this is where you sell yourself and your product.

Marketing Case Study Examples

You’ve certainly heard enough from us to this point. Now it’s time to see what all of these tips and tricks look like in action. `

A plethora of marketing case study examples are out there, each one with a different objective: educational, sales-driven, industry leadership, and more.

To give you a well-rounded picture, we’ll share some of our favorite marketing case studies with you so you can see it all in action for yourself.

1. Surf Live Saving Foundation

The Surf Life Saving Foundation rolled out an innovative new framework for their brand known as the surf lottery. Despite the size of the initiative they were able to break down their process on a share of voice campaign with a great deal of clarity. Why we like this case study : It provides actionable and replicable examples of how their objectives were received.

Marketing case study screenshot: Surf Life Saving Lotteries

2. StyleHaul & Asana

Organizational application Asana also finds itself in a competition-heavy environment. They are one of many SaaS productivity programs available. They needed to give their brand more of a voice to edge out against competitors offering near-identical products. The problem that needed solving in this success story is relatable to businesses all around the world, and ASANA’s use of it is a showcase of why they’re leaders in what they do.

Why we like this case study : It’s storytelling at its finest and perfectly demonstrates the subtle advertising concept.

Marketing case study screenshot: StyleHaul & Asana

3. Red Sox and CTP

This is a great example of a marketing agency showcasing its history of work with a high-profile client (the Boston Red Sox). It explores their entire body of work on a dynamic landing page. Why we like this case study : It demonstrates what a multi-media approach to a digital case study should strive to be.

Marketing case study screenshot: Red Sox & ATP

4. SimpleTexting & U.S. Hunger

We couldn’t talk the talk without walking the walk. We have a range of varied case studies on our Success Stories page, but one of our absolute favorites is the results from U.S. Hunger.

U.S. Hunger was looking for a way to reach those who need them most – including those without internet access.

Why we like this case study: Not only does it highlight the incredible work of U.S. Hunger, it also shows how much can be accomplished through SMS. It spins a new light on SMS marketing and shows the wider impact of accessible communication. 

case study web marketing

Marketing Case Studies are Key to Brand Trust

As a business looking to grow, you need to prove to prospective customers and clients why they should invest in you. Whether it’s a service or a product, case studies are viable ways of showing that what you do works and discussing how you achieved it.

The most impactful case studies aren’t always the ones with big names attached to them. They’re the best stories, the best solutions, and the ones that the most people can relate to.

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Meghan Tocci

Meghan Tocci

Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.

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Blog Graphic Design 15+ Case Study Examples for Business, Marketing & Sales

15+ Case Study Examples for Business, Marketing & Sales

Written by: Alice Corner Jan 12, 2023

Venngage case study examples

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

What is a case study?

What to include in a professional case study, business case study examples, simple case study examples, marketing case study examples, sales case study examples.

  • Case study FAQs

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

Case Study Definition LinkedIn Post

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

A professional case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A professional case study typically includes:

  • Company background and history
  • The challenge
  • How you helped
  • Specific actions taken
  • Visuals or Data
  • Client testimonials

Here’s an example of a case study template:

marketing case study example

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

Venngage orange marketing case study example

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

Purple SAAS Business Case Study Template

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

Purple SAAS Business Case Study Template Header

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Red SAAS Business Case Study Template

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

event marketing project management gantt chart example

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

Case study peer recommendation quote

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

Contrast Lead Generation Business Case Study Template

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Blue Simple Business Case Study Template

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Light simplebusiness case study template

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Modern lead Generaton Business Case Study Template

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Social Media Business Case Study template

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

Color combination examples

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Gray Lead Generation Business Case Study Template

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Venngage's accessible color palette generator

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

Lead generation business case study template

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Lead generation case study example short term goals

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Vibrant Content Marketing Case Study Template

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

Case study example pursuasive language

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Bold Content Marketing Case Study Template

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Teal Social Media Business Case Study Template

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Coral content marketing case study template.jpg

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

Blue case study example case growth

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Blue Content Marketing Case Study Tempalte

Case study examples summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case study FAQ s

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers , business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

  • Why do you use our tool or service?
  • How often do you use our tool or service?
  • What does the process of using our product look like to you?
  • If our product didn’t exist, what would you be doing instead?
  • What is the number one benefit you’ve found from using our tool?

You might also enjoy:

  • 12 Essential Consulting Templates For Marketing, Planning and Branding
  • Best Marketing Strategies for Consultants and Freelancers in 2019 [Study + Infographic]

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5 Case Studies of Successful Digital Marketing Campaigns

Digital Marketing Campaigns

Hold onto your hats, marketers!

Did you know digital marketing spending is set to explode, reaching a mind-boggling $ 786 billion by 2026 ? And with social media ad spend hitting over $70 billion in the US alone , there’s no denying the power of a killer online campaign.

But here’s the thing: it’s not just about throwing money at ads. Successful campaigns in 2024 are a strategic dance – they blend social media with a whole symphony of channels for a knockout customer experience.

Think of it like this: Personalizing your message? That’s the move that turns casual shoppers into loyal fans.

Ready to see how top brands are doing a successful digital marketing campaign? I’m dissecting 5 real-world campaigns that nailed this formula and reaped the rewards. Get ready for digital marketing strategies – inspiration and a blueprint for your own marketing success await.

  • Beyond the Love Fest: Slack's Winning Formula

Ideas to Adapt This Digital Advertising Strategy

Tips to steal for your business, ideas for your business, lessons for your business, case study #1. slack.

case study web marketing

Slack’s meteoric rise in the competitive business communication space can be largely attributed to their genius understanding of a simple concept: customers love to talk about products they adore. Here’s how they turned this digital marketing campaign into marketing gold:

  • The “Wall of Love” Campaign: This brilliant tactic involved a dedicated Twitter account (@SlackLoveTweets) that amplified positive user testimonials. This effortless social proof machine did wonders for brand reputation and encouraged even more glowing commentary.
  • Easy Sharing = Participation: Using X (formerly Twitter), a platform already beloved by users, removed any participation hurdles.
  • Feedback Loop: Praise wasn’t just for show – the team used those rave reviews to refine their product and deliver what users really needed.
  • The Power of Visuals: Tweets with included images got more traction and showcased how Slack integrates into people’s work lives.

Beyond the Love Fest: Slack’s Winning Formula

Slack’s success goes beyond a single campaign. Here’s why they continue to compete with giants like Microsoft Teams:

  • Relentless Focus on User Experience: From its inception, Slack was built with the user in mind. Easy setup, intuitive design…it removes the tech friction that bogs down other platforms.
  • Real-Time = Real Connection: In a world demanding instant communication, Slack delivers. This keeps teams on the same page and fosters a sense of camaraderie.
  • Customizable and Integrations-Friendly: Slack’s open approach lets it play nicely with countless other tools, creating a tailored work hub. This flexibility is invaluable to businesses.

The Bottom Line: Slack proved that listening to customers and showing that they matter is the recipe for building not just a loyal user base, but passionate brand advocates.

Want to implement aspects of this for your own business? Here are some ideas:

  • Run a testimonial campaign: It doesn’t need to be as fancy as “The Wall of Love.” A simple social media hashtag or even a dedicated landing page can get people talking.
  • Turn glowing testimonials into visuals: Tweets, infographics…make that praise eye-catching.
  • Pay attention to even the smallest bits of feedback. That’s where your next big feature idea might be hiding.

Case Study #2. UNIQLO

case study web marketing

UNIQLO knew that to get people excited about their HEATTECH line, they needed to go beyond standard ads. Hence, an ingenious omnichannel experience was born:

  • The Hook: Eye-catching digital billboards across Australia, plus videos online, dared people to snap photos of unique codes. This gamified the promotion, making it fun.
  • The Reward: Codes unlocked either free t-shirts (who doesn’t love free stuff?) or tempting e-commerce discounts. Plus, a gentle push toward signing up for the newsletter for future deals.
  • The Viral Touch: The experience was shareable on social media, letting satisfied customers spread the word and get their friends involved.

Why This Was Marketing Magic

case study web marketing

  • The Power of “Free”: Giveaways always pique interest, and those t-shirts were a brilliant way to get people to try the product.
  • Bridging Online and Offline: The billboards drove people to the digital campaign, and the campaign funneled real-world shoppers into their online ecosystem.
  • Beyond Just a Sale: While the initial goal was sales, UNIQLO also used this to build their email list, ensuring those new customers could be nurtured later.
The Impressive Results: 1.3 million video views, 25K new email subscribers, and a whopping 35K new customers speak for themselves.
  • Gamifying the experience: Can you add a code-finding element, or a contest, to your campaigns?
  • Freebies are your friend: It doesn’t have to be t-shirts; a free sample or exclusive content could work just as well.
  • Think about the share factor: How can you encourage participants to organically spread the word?

Case Study #3. Airbnb

Airbnb understood that to stand out, they couldn’t just offer rooms – they had to sell the feeling of travel. Here’s how they did it:

“Made Possible By Hosts” Campaign: This heartwarming video used real guest photos and a nostalgic soundtrack to evoke that “remember that epic trip?” sensation. It subtly showcased great properties while focusing on the emotional benefits of those getaways. ( Watch Here )

Airbnb - Forever Young

“Belong Anywhere” Campaign: This was about ditching the cookie-cutter hotel experience and immersing yourself in a destination. Airbnb positioned itself as the key to local adventures, belonging, and transformation through travel. ( Watch Here )

case study web marketing

Key Takeaways

  • Video is KING: They invested in both short, shareable how-to videos and longer, emotionally impactful ones.
  • UGC is Your Goldmine: User photos and stories provided powerful, free content while also building that vital trust factor.
  • Sentiment Sells: Airbnb didn’t bog down ads with facts; they used music, imagery, and storytelling to tap into that wanderlust in viewers.
The Success: These campaigns weren’t just pretty to look at; those 17M views for “Made Possible by Hosts” and the global reach of “Belong Anywhere” translated into real bookings.

Why It Matters: Airbnb disrupted an entire industry by understanding that:

  • Experience Matters More Than Specs: They sell adventures, memories, and that feeling of connection, not just a place to crash.
  • Authenticity Wins: User-generated content is relatable and trustworthy, which is key in the travel industry.
  • Don’t just show the product, show the FEELING: How will your product or service transform a customer’s life?
  • Run Contests for UGC: Get those customer photos rolling in. Offer a prize for the most “adventurous” or “heartwarming” shot.
  • Showcase Your Brand Personality: Was Airbnb’s tone all serious? Nope. They were fun, sentimental, and a little cheeky, which fit their brand image.

Could You Partner with Airbnb? This case study also begs the question: for businesses in the travel or hospitality space, an Airbnb collaboration could be marketing magic.

Case Study #4. Lyft

case study web marketing

Lyft realized they already had a killer product – their challenge was getting MORE people to try it. Enter the power of referrals:

  • The Hook: Simple referral codes were sharable via the app, email, or even text. This made it a snap for riders to spread the word.
  • The Reward: Free or discounted rides. This wasn’t a measly $5 off; it was significant enough to make riders really want to tell their friends.
  • The Viral Loop: Refer a friend, get a discount. Friend uses Lyft, they get a discount…you see where this is going.

Why This Was Smart

  • Low-Cost, High-Yield: Traditional advertising is pricey. Referrals are fueled by happy customers, which is way cheaper.
  • The Trust Factor: People trust recommendations from people they know infinitely more than some billboard.
  • Scalability: This successful digital marketing strategy grows with their user base – the more satisfied riders, the more potential advocates.

The Bottom Line: Lyft didn’t just make a clever campaign; they built a referral system into the core of their app, ensuring growth wouldn’t be a one-time thing.

  • What’s Your Incentive?: Freebies, discounts, exclusive content – what will actually make your customers want to share?
  • Make It EASY: Don’t make them jump through hoops. One-click sharing options are essential.
  • Track and Reward: Who are your top referrers? They deserve some extra love (maybe even a tiered rewards program).

Case Study #5. Sephora

case study web marketing

Sephora understood a key weakness of e-commerce: you can’t try on a lipstick through a screen. That’s why they went all-in on innovative tech:

  • The App as a Virtual Dressing Room: AI and AR are game-changers. Their app lets customers try on makeup from anywhere, boosting confidence in online purchases.
  • Closing the Loop: Smart, eh? The app connects right to their e-store; a few taps and that virtual lipstick is in your real-world cart.
  • Personalized to the Max: Using shopper data, the app tailors the experience, offering tailored recommendations that increase the chance of buying.

Why This Isn’t Just Cool, It’s Genius

  • Overcoming Obstacles: They addressed a key pain point of buying cosmetics online. Less hesitation = more sales.
  • Omnichannel FTW: They don’t just exist online; there’s an in-store connection too. That app? It helps you there as well.
  • It’s about the EXPERIENCE: Sephora knows beauty is fun, and their digital strategy reflects that with virtual try-ons, quizzes, etc.
  • Solve a problem: Don’t just add tech for the sake of it. Find a pain point in your customer journey and see if there’s a tech solution.
  • The “Experience” Factor: Can you add interactive elements, gamification, or a personalized touch to your digital presence?
  • Data Is Your Friend: If you’re collecting it, USE it. Tailored offers, recommendations…these keep customers coming back for more.

Final Thought on These Successful Digital Marketing Campaigns

These case studies showcase the importance of being adaptable, customer-focused, and not afraid to try new things. The digital marketing landscape is constantly evolving, but by understanding the core principles of what makes people tick, your business can craft truly impactful online marketing campaigns.

The Power of Emotion & Experience

  • Best marketing campaigns aren’t just about features; they tap into feelings . Airbnb evokes the thrill of travel, Slack reminds us of the joy of smooth team communication, and Sephora makes buying makeup playful.
  • Ask yourself: What does my product/service let customers feel and how can my content marketing capture that?

User-Generated Content is Marketing Gold

  • The campaign featured like Slack’s “Wall of Love” and Airbnb’s focus on guest photos prove that real-world stories beat slick ads every time.
  • This builds trust and provides endless free content.
  • How to get started? Contests, easy-to-use “review” features on your site, and incentivizing social media platforms’ shares.

Omnichannel is the Future

  • Both Sephora and UNIQLO masterfully blurred the lines between online and offline experiences.
  • The target audience wants to engage with brands on their terms . Be present on social, have a mobile-friendly site, and if possible, find ways to integrate the in-store experience.

Word-of-Mouth Still Reigns Supreme

  • Lyft’s referral program is a reminder that happy customers are your best salespeople.
  • Don’t focus solely on gaining new customers; ensure your current ones feel so valued they can’t help but spread the word.
  • Tips: Loyalty programs, excellent customer service that goes the extra mile, referral incentives

Tech is Your Tool, Not Your Master

  • Sephora’s AI and AR try-ons are impressive, but the core goal is solving a problem for customers.
  • Avoid using tech just to be trendy. Focus on how it can truly enhance your customer’s journey.

Related Content:

  • Niche Website Builder: Your Profitable Niche Site From Scratch
  • The Dark Side of Digital: 6 Worst Social Media Platforms In 2024 [Exposed]
  • 10 Best Digital Marketing Niches in 2024 & 100 Profitable Sub-Niche Ideas
  • How to Grow Your Business Online in 2024 (Entrepreneur Guide)
  • 10 Best Facebook Niches: Goldmines for Unmatched ROI and Growth

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Marketing Results

22 Marketing Case Study Examples (With Template)

February 17, 2016 by Will Swayne

case study web marketing

Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages.  But a bunch of well aimed marketing case studies can often tip the scales in your favour.

“Sell benefits, not features” is good advice, but benefit-rich copy can actually deter prospects who haven’t reached the decision stage yet.

And too many benefits in the absence of marketing proof elements  can ring hollow in today’s increasingly sceptical marketplace.

We published our first marketing case study back in 2005 and I quickly realised the power of case studies as a versatile and effective marketing tactic.

Why are marketing case studies so effective?

Here are three reasons:

  • Case studies show, they don’t tell. Telling you I can get you more qualified leads is one thing. Showing you how a similar company to yours got 145% more leads with 24% lower marketing costs is another.
  • Prospects are typically curious to understand how others have achieved the results they desire. They will eagerly devour a well-constructed case study.
  • Case studies are also a great tool for closing fence-sitting prospects. For many years I’ve asked prospects why they chose to work with us, and the most common response seems to be, “I was impressed by your case studies” , or “I saw you helped someone in my industry so I figure you can help us too” .

Now let’s look at how to structure and effectively promote a case study, and then some marketing case study examples for you to replicate.

Our Recommended Case Study Template

Here’s the case study structure we’ve adopted which has proven effective:

  • Start with a major headline that summarises the key result achieved: e.g. “Investment Property Strategist Triples Leads In 6 Months” . This gets the prospect excited about reading on.
  • Then introduce the background . In other words, the “Before” scenario.Don’t bore the reader with too many details about the history of the client. But DO provide an insight into the “trigger” that led to them seeking your assistance. e.g. “The client noticed smaller competitors starting to appear ahead of them on Google”. And,   DO talk about the negative effects of the “Before” state. E.g. “New customer acquisition that had previously been growing by 10% every quarter had flatlined for the last 12 months.”
  • Now talk about the solution . Here’s where you explain what you did to achieve the outcomes. I like to list different services or solutions in the form of bullet points. Also, include significant details and facts and figures to add “richness” to the story. Where possible, demonstrate with images, screenshots or other proof elements. Emphasise anything you did differently to the standard approach, or anything that highlights your point-of-difference benefits.
  • Now talk about your results . Results are the crux of any good case study.I like to go with a number of punchy bullet points, populated with specific numbers. E.g . “Lead volume up 75%… New customer volume from online sources up 145%… 1,540 more organic search engine visitors per month.”
  • Include a testimonial from the client. What was their reaction to your work? The “Before-During-After” approach is a good structure for testimonials. A strong testimonial adds texture and credibility to the data in your core case study.
  • End with a call-to-action . This can be relatively low-key. For example, “Contact us to explore how you can enjoy similar breakthrough results.”

You can see more examples of different implementations of this concept on our online marketing case studies page.

How To Promote Your Case Study

A case study that never gets read won’t help you.

Here are some of our favourite promotional methods:

  • Optimise each case study for search engines . A good start is using a <title> tag on your case study pages in the format: “<INDUSTRY> <SERVICE> case study”. For example, “Accountant online marketing case study” or “Car sales lead generation case study” .   This will tend to rank you well for anyone searching for case studies about your industry.
  • Send case studies to your email subscribers . These emails achieve high engagement both as broadcasts, and as “drip emails” within an automation sequence .
  • Create a print booklet of case studies to send to prospects and clients via snail mail or distribute at trade shows.
  • Case studies make great social media updates and can be recycled every few months using different headlines.

22 Marketing Case Study Examples

1. fuji xerox australia business equipment, tripled leads for 60% less marketing spend.

In 90 days, we doubled web lead flow with lower marketing costs.

Read the full case study here.

Paul Strahl , National e-Business Manager

National e-Business Manager

2. Surf Live Saving Foundation

Surf lottery grows online revenue 47%.

Marketing Results delivered tangible business improvements, including 47% higher revenue from digital, year-on-year.

Yin Tang , Surf Live Saving Foundation

Surf Live Saving Foundation

3. ABC Reading Eggs

Integrated search and conversion management for abc reading eggs.

Marketing Results have been instrumental in profitably expanding our ad spend, while removing waste.

Matthew Sandblom , Managing Director ABC Reading Eggs

ABC Reading Eggs

4. MAP Home Loans

From 70 hour weeks to 40 hour weeks with 100% annual growth.

I now make twice as much money, have less stress and fewer hours.

Craig Vaunghan , Principal MAP Home Loans

MAP Home Loans

5. Inkjet Wholesale

Online advertising roi doubles – in just three months.

We couldn’t be happier – conversion rates are up, costs are down, ROI has doubled.

Glenn Taylor , National Marketing Manager Inkjet Wholesale

Inkjet Wholesale

6. Breaking Into Wall Street

Info-marketing business achieves 300% revenue growth with 7-figure profits.

Marketing Results provided the marketing support to grow my annual revenue 300%+. They don’t just advise – they implement.

Brian DeChesare , Founder Breaking Into Wall Street

Breaking Into Wall Street

7. LatestBuy

Brw fast 100 online retailer boosts sales by 45.3%.

Revenue had flatlined… Now it is up by 45%, with over 80% of that due to conversion rate optimisation.

Shaun Campbell , Co-Owner

8. directSMS

More traffic, less cost, lead volume doubles.

More than doubled the number of qualified enquiries via our website for the same ad spend.

Ramez Zaki , Co-Founder directSMS


9. Business Coach and Author, Pure Bookkeeping

Successful marketing automation and 100.95% year on year growth.

50%+ of business comes directly through online channels and none of this would have happened without Marketing Results.

Peter Cook , Business Coach & Author Pure Bookkeeping

Pure Bookkeeping

10. Positive Training Solutions

Higher rankings plus more, higher-quality leads.

Marketing Results excels in strategic and online marketing.

James Grima , Managing Director Positive Training Solutions

Positive Training Solutions

11. Geelong’s Gym

From 5-6 leads a month to 60-70. 10x increase.

We’ve gone from 5 – 6 leads per month to 60 – 70!

Gerard Spriet , Owner Geelong’s Gym

Geelong's Gym

12. Super Finance – SMSF Property

A new pipeline delivering a steady flow of web leads.

Outstanding quality of web generated leads!

Yannick Ieko , Director Super Finance

Super Finance

13. College For Adult Learning – Training Organisation

300%+ more sales with 60% lower cost per sale.

I expect at least another 60% more leads and 80-90% more revenue by continuing to work with Marketing Results.

Rob Golding , Director College For Adult Learning

College For Adult Learning

14. The Gourmet Guardian – Food Safety Programs

4 times more leads and a 269% revenue increase.

Your AdWords strategies have quadrupled leads, almost tripled revenue and reduced my dependence on contract work to zero.

Gavin Buckett , Managing Director The Gourmet Guardian

The Gourmet Guardian

15. Quick Coach – Life Coaching Courses

More qualified sales plus a facebook roi of 1285%.

The results have been fantastic… I have had over 500 potential students opt in via Google wanting to change their lives and those of their clients.

Glen Murdoch , Founder & CEO Quick Coach

Quick Coach

16. Investment House – Property Development

Clients lined up for everything we can find.

We have clients lined up for everything we can find.

Colin Ferguson , Managing Director Investment House

Investment House

17. Cosmetic Surgery Lead Generation

257% increase in qualified lead volume.

In less than a year, our enquiry volume increased by over 257% while increasing the quality and conversion rate of those leads.

Dee Tozer , Managing Director Medici Clinics

Medici Clinics

18. All Suburbs Catering

61% roi gain in less than 5 months….

20% more enquiries for 34% less cost – a compounded gain of 61% in only 5 months.

Jeff Veale , Managing Director All Suburbs Catering

All Suburbs Catering

19. Trilogy Funding

549 qualified sales leads in 3 months.

549 qualified sales leads in 3 months.

Ed Nixon , Principal Trilogy Funding

Trilogy Funding

20. Customized Stickers

Online revenue rockets by 800%.

With Marketing Result on our side, our website revenue has increased by over 800% in only 18 months.

Anthony Khoury , Managing Director Customized Stickers

Customized Stickers

21. Technoledge

Engaging ceos of ideal target companies.

We’re routinely seeing CEOs of Australian hi techs with turnover of $5 million to $50 million (our target audience) opting in and proceeding to self-qualify before they contact us for a meeting. This is what digital marketing is supposed to do.

Tracey James , Director Technoledge


22. First Aid Training

Specialist first aid training company doubles revenue in 6 months.

We’ve streamlined customer acquisition, increased customer lifetime value, and doubled our revenue in 6 months!

Dave Hundt , Director Kids First Aid

Kids First Aid

I encourage you to put these tips into action and see how they work for you.

What other ways have you used case studies effectively in your business?


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15 Marketing Case Study Examples With Standout Success Stories

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Tomas Laurinavicius

15 Marketing Case Study Examples With Standout Success Stories

Certain marketing campaigns leave a lasting impression. We’ve gathered insights from CEOs and marketing leaders to share one standout marketing case study that resonates with them.

From Dove’s Real Beauty Campaign’s impact to Dollar Shave Club’s viral launch video, explore fifteen memorable marketing triumphs that these experts can’t forget.

Dove’s Real Beauty Campaign Impact

Oatly’s bold brand strategy, rockervox’s tax credit success, local bookstore’s community engagement, coca-cola’s personalized brand experience, dropbox’s viral referral program, authentic influencer marketing for cpg brand, airbnb’s “we accept” social impact, amul’s topical and humorous campaigns.

  • AXE’s ‘Find Your Magic’ Brand Refresh

Squatty Potty’s Humorous Viral Video

Old spice’s viral humor campaign, red bull stratos’s high-flying publicity, maple dental’s seo success story, dollar shave club’s viral launch video.

One marketing case study that has always stayed with me is the Dove Real Beauty Campaign. It really struck a chord when it launched in 2004, challenging the beauty standards and celebrating women’s diversity. What made it stand out was the “Real Beauty Sketches” video, where women described themselves to a sketch artist. Seeing the stark contrast between their self-perceptions and how others saw them was incredibly eye-opening and touching.

What I found so compelling about this campaign was its message of self-acceptance and empowerment. Dove didn’t just try to sell products; they took a stand for something much bigger, and it resonated deeply with people. Using video storytelling was a genius move as it made the message more impactful and shareable. I believe Dove showed how brands can make a real difference by addressing important social issues in an authentic and meaningful way.

case study web marketing

Nicole Dunn , CEO, PR and Marketing Expert, Dunn Pellier Media

As a content and brand marketer, Oatly’s brand strategy always inspires me. They are a textbook example of comprehensive brand-building.

Their visual style is instantly recognizable—bold, disruptive, and often filled with humor, making oat milk a statement and something you’d be proud to display on your shelves or socials.

Their tone of voice is witty, sometimes cheeky. They’ve even printed negative feedback on their packaging, which really just shows how they court controversy to spark conversations and enhance their brand’s visibility.

And there’s a strong story behind Oatly, too. They promote sustainability and aren’t shy about their environmental impact, which has simply helped them grow an enthusiastic community of environmental advocates. Clever in endless ways, such that tons of oat milk brands have followed suit.

case study web marketing

Wisia Neo , Content Marketing Manager, ViB

One standout marketing case study that sticks with me is the implementation of our RockerVox Restaurant Bundle, aimed at optimizing cash flow through targeted use of employer-based tax credits. The power of this case study lies in its immediate financial impact on the client, a local restaurant chain that was struggling to keep its doors open in the wake of the pandemic.

By integrating the Work Opportunity Tax Credit (WOTC) and other relevant tax schemes into their payroll setup, we enabled the restaurant to reclaim a significant amount in tax credits. The real game-changer was not just the financial relief but also how it was achieved. We combined this with StaffedUp’s Applicant Tracking System, which improved their hiring processes and decreased employee turnover. This holistic approach led to a sustainable improvement in their operations and cash flow.

What made this case study so great was its tangible results. The restaurant saw a cash flow improvement of over 100%. This wasn’t just a number on a report—it meant being able to invest back into the business, enhance their services, and ultimately, keep their community fed and employed. This approach of integrating technology with financial strategy can be adapted by other businesses striving for similar resilience and growth, especially in times of economic difficulty.

case study web marketing

Philip Wentworth, Jr , Co-Founder and CEO, Rockerbox

Certainly, one particularly impactful marketing strategy I led at FireRock Marketing involved a small local bookstore that was facing steep competition from online retailers. Our challenge was to increase foot traffic and reinforce the store’s brand presence in a highly digitalized market.

We initiated a campaign called “Local Pages, Local Stages,” where we leveraged digital marketing alongside community engagement. The bookstore held monthly events featuring local authors and artists, which we promoted heavily through targeted social media ads, email marketing, and local influencer partnerships. This multifaceted approach tapped into the community’s growing interest in supporting local ventures, enhancing visibility significantly.

The outcomes were remarkable. Over the campaign’s six-month duration, in-store sales increased by 40%, and the bookstore saw a 65% rise in attendance at events, which also boosted ancillary revenue from merchandise and cafe sales. Additionally, social media engagement metrics increased by over 150%, reflecting greater brand awareness.

This case study sticks with me because it exemplifies the power of combining digital strategies with community-based marketing to create a sustainable growth model. It shows how businesses can use holistic, integrated approaches to effectively adapt to new consumer behaviors and competitive landscapes.

case study web marketing

Ryan Esco , Chief Marketing Officer, FireRock Marketing

A memorable marketing case study is the “Share a Coke” campaign by Coca-Cola. Initially launched in Australia in 2011, this campaign personalized the Coke experience by replacing the iconic Coca-Cola logo on bottles with common first names.

The idea was to encourage people to find bottles with their names or those of their friends and family, creating a more personal connection to the brand. The campaign was an enormous hit and was quickly rolled out worldwide, incorporating more names and even terms of endearment in different languages.

The brilliance of this campaign lay in its use of personalization, which tapped directly into the social media trend of sharing personal moments. People enthusiastically shared their personalized Coke bottles on various social media platforms, significantly amplifying the campaign’s reach beyond traditional advertising media.

This strategy boosted sales and reinforced Coca-Cola’s position as a fun and innovative brand. The “Share a Coke” campaign is a powerful example of how traditional products can be revitalized through creative marketing strategies that engage consumers personally.

case study web marketing

Sahil Kakkar , CEO and Founder, RankWatch

For me, a standout marketing case study that really sticks with me is Dropbox’s referral program strategy back in their early days. By offering free storage space for every successful referral, they incentivized existing users to spread the word organically, resulting in exponential growth at virtually no acquisition cost.

What made this case study so brilliant was how elegantly it aligned product experience with viral sharing. Users had a vested interest in sharing Dropbox since it directly expanded their own cloud storage. This created a self-perpetuating cycle where better product engagement fueled more referrals, which then improved engagement further.

It was an ingenious lever that capitalized on the inherent sharing dynamics of their service to ignite explosive growth. The simplicity and potency of this growth hack is what truly resonates as a paragon of effective guerrilla marketing.

case study web marketing

Ben Walker , Founder and CEO, Ditto Transcripts

One marketing case study that has always stuck with me was a campaign I led for a major CPG brand a few years back. The goal was to increase awareness and trial of their new line of organic snacks among millennial moms in a crowded market.

We developed an influencer seeding strategy focused on relatable mom micro-influencers on Instagram. Instead of just sending products, we worked with the influencers to develop authentic content that told real stories about the role of snacking and nutrition in busy family life. The photos and videos felt genuine, not overly polished or promotional.

Engagement was through the roof—the content resonated so strongly with the target audience. By the end of the 3-month campaign, we increased awareness by 45% and trial by over 20%. The CPG brand was thrilled, and the case study became an example we still reference today of the power of influencer marketing done right. Authenticity wins.

case study web marketing

Gert Kulla , CEO, RedBat.Agency

One marketing case study that stuck with me was the Airbnb “We Accept” campaign, launched in 2017, focusing on social impact. This response to the global refugee crisis aimed to promote inclusivity, diversity, and acceptance within communities worldwide.

What made this case study remarkable was its ability to leverage the Airbnb platform to facilitate connections between hosts and displaced persons, providing them with temporary housing and support.

Airbnb demonstrated its commitment to using its platform for social good and making a tangible difference in the lives of those in need. This aligned with its mission to create a world where anyone can belong anywhere.

At the end of the day, Airbnb’s “We Accept” campaign was a compelling case study showing brands how to address social issues, promote inclusivity, and drive positive change in communities worldwide.

case study web marketing

Peter Bryla , Community Manager, ResumeLab

One standout marketing case study that sticks with me is the “Amul” marketing campaigns by Amul, the iconic Indian dairy cooperative, make for excellent and impactful case studies as well. Here’s why Amul’s marketing stands out:

The Amul Girl – The mascot of a mischievous, friendly butter girl has become one of India’s most recognizable brand icons since her inception in 1966. Her presence on topical ads commenting on the latest news and pop culture trends has made Amul’s billboards a long-standing source of joy and relevance.

Topicality – Amul’s billboards and newspaper ads are renowned for their topicality and ability to humorously comment on major events, celebrity happenings, and political developments within hours. This real-time marketing has kept the brand part of daily conversations for decades.

Humor – The not-so-secret sauce is the brilliant use of puns, wordplay, and satirical humor that Amul consistently delivers through the eyes of the Amul Girl. The healthy, inoffensive jokes have earned a cult following.

Longevity – Very few brands can boast an equally iconic and successful campaign running for over 50 years, still keeping audiences engaged across multiple generations. The long-running property itself has become a case study in sustaining relevance.

Local Connect – While achieving pan-India recognition, the puns often play on regional language nuances, striking a chord with Amul’s Gujarati roots and building a personal connection with local consumers.

The impact of Amul’s long-running topical billboard campaign is unmatched—it has not only strengthened brand recognition and loyalty but has also made the cooperative a beloved part of India’s popular culture and daily life. Creativity, agility, and contextual marketing at its best!

case study web marketing

Yash Gangwal , Founder, Urban Monkey

AXE’s “Find Your Magic” Brand Refresh

Axe (Lynx in the UK) had created a problematic brand image from past marketing efforts. Their focus on ‘attraction is connected to conquest’ hadn’t dissuaded men from buying their deodorants, but had a toxic effect on perceptions of women. Research conducted on brand equity showed that brand equity was declining, with this perception of the brand aging poorly and desperately needing a refresh to continue allowing the brand to be relevant for the future.

That led to a superb partnership with creative agency 72andSunny Amsterdam. Unilever was able to tap into an entirely new philosophy for its brand:

Empower men to be the most attractive man they could be – themselves.

With that idea in mind, 2016 saw the launch of the AXE ‘Find Your Magic’ commercial, a stunning celebration of the diversity of modern masculinity. The campaign also saw the release of a new range of premium grooming products and a supporting influencer marketing campaign featuring brand ambassadors, including John Legend.

While not all parts of the creative were successful, the campaign drove more than 39 million views and 4 billion media impressions in the first quarter after the launch. But most critically, AXE saw a 30+% increase in positive perception of their brand.

This campaign will stand the test of time because it combines several important and brave initiatives:

  • A forward-thinking mentality that the brand image you have today may not be suited for a future world
  • A broader understanding of what your customer base looks like – women also play a big role in men’s choice of deodorant
  • A big and bold attempt to change the way your brand is perceived – and succeeding with flying colors.

case study web marketing

Yannis Dimitroulas , SEO and Digital Marketing Specialist, Front & Centre

One standout marketing case study that sticks with me is the campaign for Squatty Potty. The brand created a humorous video featuring a unicorn pooping rainbow ice cream to demonstrate the benefits of using their product. This unconventional approach garnered widespread attention and went viral, generating millions of views and shares on social media platforms.

The success of this campaign can be attributed to its creative storytelling, humor, and shock value, which made it memorable and engaging for viewers. By thinking outside the box and taking a risk with their messaging, Squatty Potty was able to create a unique and effective marketing strategy that resonated with consumers.

This case study serves as a reminder that creativity and originality can set a brand apart in a crowded marketplace, ultimately leading to increased brand awareness and customer engagement.

case study web marketing

Carly Hill , Operations Manager, Virtual Holiday Party

The Old Spice ‘The Man Your Man Could Smell Like’ campaign remains etched in my memory. Its brilliance lies in its humor and creativity. By featuring a charismatic spokesperson and employing absurd scenarios, it captured viewers’ attention and went viral.

The campaign seamlessly integrated across platforms, from TV to social media, maximizing its reach. Its cleverness and entertainment value made it unforgettable, setting a benchmark for engaging marketing strategies. The case study showcases the importance of storytelling and humor in capturing audience interest and driving brand awareness.

case study web marketing

Dan Ponomarenko , CEO, Webvizio

A marketing case study that has made a lasting impression on me is the Red Bull Stratos Jump. This campaign was for Felix Baumgartner’s record-breaking jump from the edge of space, sponsored by Red Bull. The goal of this campaign was to create buzz and generate brand awareness through this extreme event.

The reason why this case study stands out to me is because of its successful execution in capturing the attention and interest of not just extreme sports enthusiasts, but also the general public.

The live broadcast of Baumgartner’s jump on various channels and social media platforms garnered over 52 million views, making it one of the most-watched live events ever. Red Bull’s strategic use of real-time marketing, storytelling, and high-quality visuals made this campaign a huge success, resulting in a significant increase in sales and brand recognition for the company.

This case study serves as a great example of how a well-planned and executed marketing campaign can effectively reach and engage with a wide audience.

case study web marketing

Brian Hemmerle , Founder and CEO, Kentucky Sell Now

One standout marketing case study that resonates with me is the SEO transformation for Maple Dental. This campaign dramatically improved their local online visibility, leading to a substantial increase in new patient appointments. The integration of Google Maps SEO proved to be a game-changer, emphasizing the power of local search optimization in attracting nearby clients.

What made this case study exceptional was the measurable impact on the clinic’s business. For instance, the campaign led to a 230% increase in phone calls and a 223% increase in website visits. Such clear, quantifiable results showcased a direct contribution to business growth. These metrics are vital for demonstrating the return on investment in digital marketing efforts.

Additionally, the use of a targeted approach to enhance Google Maps visibility was particularly compelling. By optimizing their presence on Google Maps, Maple Dental saw a 250% increase in monthly maps impressions, which directly correlated with increased patient inquiries and visits.

case study web marketing

Ihor Lavrenenko , CEO, Dental SEO Expert

One case study that always comes to mind is Dollar Shave Club’s launch video in 2012. It was called “Our Blades Are F*cking Great,” and let’s just say it got people talking! This video was hilarious and totally different from those fancy shaving commercials we were used to seeing. It spoke directly to guys, poked fun at expensive razor prices, and offered a way to get awesome blades for much less.

Additionally, it told everyone to check out their website. It was short, catchy, and made a huge impact. This is a perfect example of how a creative and funny video can grab attention, make people remember your brand, and get them to become customers.

case study web marketing

Perry Zheng , Founder and CEO, Pallas

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Digital Marketing Case Studies That Brought Amazing Results

Category: Case Study blogs Digital Marketing

Date: December 15, 2023

Digital Marketing Case Studies That Brought Amazing Results

Reading effective digital marketing case studies is one of the best practices to gain inspiration from other businesses. It helps you learn more about how digital marketers, including our team offering comprehensive digital marketing services , actively reacted to get results for unique situations.

Case studies provide in-depth knowledge about the uncommon situations faced by digital marketers, steps they took to overcome, and the end-results obtained.

As you can learn more from the other marketer’s mistakes, going through case studies will never become vain. You can avoid mistakes in your digital marketing activities and also take similar approaches to the issues you are facing.

In this article, we have covered a wide range of case studies under different aspects of digital marketing, that includes content marketing, social media marketing, SEO, PPC, and much more.

Let’s take a look.

Best Digital Marketing Case Studies for You

Here, we have listed the best digital marketing case studies that reveal the works of expert digital marketers.

Content Marketing Case Studies

Here, we have curated the best content marketing case studies that really worked well and brought amazing results.

a. On-site Retargeting

Digital Marketing Casestudies(OptiMonk) - ColorWhistle

iSpionage faced a problem in retargeting the readers from their referral blog website to their main website. To fix this, the site placed an on-site retargeting popup on their blog posts.

This made them increase their blog referral traffic by 58% and received up to 5.47% Click-Through-Rate (CTR). Moreover, 4,144+ popup impressions were generated, more than 227+ people were redirected to the main site. To learn more about the case study, click here .

Takeaway – By implementing an on-site retargeting technique, you can educate visitors about your services, create awareness regarding your offers, and drive traffic to your content.

b. Trending Topics

Digital Marketing Casestudies(Seo Travel) - ColorWhistle

Lawrence of Morocco gained coverage from the Game of Thrones buzz by designing and promoting a map that listed all the filming locations found in the Game of Thrones series. Click here to learn more about the case study.

This brought over 11,300+ visits to the website and outlets in top-tier publications like Washington Post, Mashable, Business Insider, and many more.

Takeaway – By making the best use of trending topics that have gained a massive outreach across the world, you can easily achieve more traction for your brand.

c. Trifecta Content Marketing Strategy

Digital Marketing Casestudies(Optimist) - ColorWhistle

College Raptor proved that it is possible to scale a startup from 0 organic traffic to 100,000 visitors per month within a year using the trifecta content marketing strategy . If you are curious to learn more about this case study, click here .

Takeaway – Content that falls under three categories that include evergreen, social viral, and link building will support you in dominating your SEO rankings. The number of backlinks and media outlets can be increased with the usage of public data and viral content.

d. User Acquisition Content

Digital Marketing Casestudies(Fractl) - ColorWhistle

Fractl’s dating app Sapio leveraged user acquisition efforts that led to a 3,072% spike in weekly app installs in just 5 weeks. Click here , if you like to learn more about the case study.

Takeaway – Understanding your target audience and publishing personalized content at the right time through powerful influencers will add value to your content.

Social Media Marketing Case Studies

Below, we have lined up the best social media marketing case studies from a trusted social media marketing company .

a. Usage of #Hashtags

Digital Marketing Casestudies(Whizsky) - ColorWhistle

Vogue India launched a social awareness initiative regarding the empowerment of women. They created a two-and-a-half-minute video with 99 high-profile women and hashtag #MyChoice. It went viral on the internet that attracted 2M+ views in two days. Click here to learn more about the case study.

Takeaway – Effective usage of catchy hashtags on your social media posts with popular influencers can boost your social media awareness.

Digital Marketing Casestudies( - ColorWhistle

Tinkham Veale University Center has innovatively built social media walls with keyword-rich content and user-designated #hashtags. It encouraged a number of attendees from all over the world for participating in the events. If you like to learn more about the case study, click here .

Takeaway – Curating your conferences, workshops, etc with the venue details on powerful social media walls is a super promotional point for your events among the aspirants.

b. Social Media Campaigns

Digital Marketing Casestudies(Digitas) - ColorWhistle

AstraZeneca has taken an initiative called #LVNGWith exclusively for connecting lung cancer attacked people with their loved ones. People were invited to leave their answers on Facebook and Instagram for this question – How will you spend your #GiftedDay? Click here to learn more about the case study.

#GiftedDay is such an amazing social media content series that earned half a million views in less than 24 hours, increased 500% of shares, doubled their number of followers and over 1,500+ people newly joined the LVNG With community and many more.

Takeaway – Successful social media campaigns are helpful in creating awareness among the audience and connecting people from all over the globe.

SEO Case Studies

Here, we have consolidated the best SEO case studies that established a stunning presence on the relevant search results.

a. 6-Step SEO Process

Digital Marketing Casestudies(robbierichards) - ColorWhistle

UAV Coach was striving to gain traction in the competitive organic search results.

Robbie Richard’s 6-step SEO process supported the UAV Coach to outrank global brands like Mashable, climb to better rankings on Google, generate over 152,732+ visits, drive 11,065% of recurring organic traffic in 6 months, and get many other perks. Curious to learn more about the case study, then click here .

Takeaway – Upgrading existing content with SEO strategies will generate long-term exposure, build authority in your industry, capture quality leads, and eventually convert them into valuable customers.

b. E-commerce Transactions

Digital Marketing Casestudies(Search Logistics) - ColorWhistle

Search Logistics assisted a furniture-seller who had a website that was hit by Google penalty and lacked in keyword-optimization techniques. SearchLogistics redesigned the website, built the domain authority through link building, managed the site structure issues, and many more. Click here to learn about a detailed explanation of the case study.

Within 6 months, they were able to experience the positive impacts on the website like a 122.27% increase in organic traffic, a 336% in e-commerce transactions, a 369% in revenue, etc.

Takeaway – Redesign your business website, create quality content, and build effective links to enhance your visibility on the results page for relevant search queries, such as website redesign services.

c. SEO Achievements at Affordable Budget

Digital Marketing Casestudies(Explosure Ninja) - ColorWhistle

Exposure Ninja supported an accountancy firm that followed a basic online marketing approach. It helped in redesigning the website, researching relevant keywords, optimizing the blog content, etc. To read the detailed case study, click here .

These effective SEO practices resulted in a 293% increase in leads, a 156% in site visitors, and a 31% in requesting for consultation.

Takeaway – With smart SEO tactics, it is easy to make a mark in the SEO search results at a shoe-string budget.

Pay-Per-Click (PPC) Case Studies

Below, we have broken down the best Pay-Per-Click (PPC) case studies that worked effectively.

a. Adwords’ Quality Score

Digital Marketing Casestudies(Seperia) - ColorWhistle

A large number of well-established firms and ad creative regulations have reduced the quality score of InterTrader in AdWords. It negatively affected the average ad positions, impressions on search results, and Cost-Per-Click.

Seperia supported InterTrader in maintaining Adwords’ quality score. This resulted in improving the CTR by 0.81%, average position by 6.1%, and quality score average by 3.3%. Click here to learn more about this case study.

Takeaway – Smart implementation of excellent PPC strategies can bring optimal results like great exposure, numerous CTRs, high average position, low Cost-Per-Click (CPC), etc for your PPC advertising campaign.

b. Revenue Generator

Digital Marketing Casestudies(Click consultant) - ColorWhistle

Truprint/Snapfish wanted to improve the overall performance of its PPC advertising activities. Being a premier Google partner Click Consult could whitelist Truprint for a range of exclusive Google beta features.

It brought exceptional results in increasing the revenue by 355%. Also, there was a reduction in the disruption activities of the newly revamped website. To elaborately learn about the technologies used for running this successful PPC campaign, click here .

Takeaway – By focussing on Google Shopping Campaign, Bing Shopping, dynamic remarketing, and many other tactics, you can easily get returns on your PPC investment.

c. Quality Leads

Digital Marketing Casestudies(Click consultant) - ColorWhistle

One of the clients of Spinutech was mindful of driving quality leads and high revenue to its website through PPC advertising campaigns.

With the effective use of AdWords, Spinutech could bring amazing results to its client’s website at the end of four-months campaign optimization. It increased the total number of branded leads by 85.71% and decreased the overall Cost-Per-Click (CPC) by 45.02%. Click here to learn more about the study.

Takeaway – By making the best use of high-search volume keywords, it is possible to reduce the CPCs and target the right audience who are interested in your products and services.

Video Marketing Case Studies

Here, we have curated the best video marketing campaigns that really worked in impressing the right viewers.

a. Social Message

Digital Marketing Casestudies(Strategies) - ColorWhistle

Canadian Tire’s advertisement video portrays a small Canadian boy seated in a wheelchair who was encouraged by another small kid to play basketball games. This advertisement about wheels turned out to be one of the viral marketing videos in 2017. To learn more about the case study, click here .

Takeaway – When your brand message is associated with a social cause, it turns out to be a psychological motivator that urges viewers to follow your brand. It evokes strong feelings in viewers at the same time conveys the brand message.

b. Impressive Content

Digital Marketing Casestudies(Unruly) - ColorWhistle

Android’s Friends Furever video campaign depicts featuring clips of unlikely animals playing and enjoying together.

According to Unruly, a video ad tech company this impressive video was shared more than 6.4 million times and gained the specialization of the most-shared video in 2015. If you like to learn a detailed explanation of the case study, click here .

Takeaway – With eye-catchy video content, it is easy to promote memorable brand messages to the desired audience.

c. Power of Influencers

Digital Marketing Casestudies (Hubspot) - ColorWhistle created an excellent video marketing campaign that incorporated speeches of Bill Gates, Mark Zuckerberg about the importance of learning coding languages.

This video marketing campaign bought more traction to the website. Click here to take a look at the detailed explanation of the case study.

Takeaway – With the help of popular influencers, you can spread your brand message in an even more steadfast manner.

Voice Search Case Studies

Below, we have lined up the best voice search case studies.

a. Mobile Voice Search

Typing search queries can be cumbersome, error-prone, and even dangerous in some usage scenarios. Users are increasingly turning to their mobile devices when doing web searches.

In November 2008 Google introduced Google Mobile App (GMA) for iPhone that included a search by voice feature. GMA search by voice extended the paradigm of multi-modal voice search from searching for businesses on maps to searching the entire World Wide Web (WWW). To learn more about the case study, click here .

Takeaway  – By integrating mobile voice search, you can effectively provide the best user experience to your target audience.

b. Webpage Content Curation

Digital Marketing Casestudies(Jaywing) - ColorWhistle

Anglian Home Improvements had answers for three different FAQs curated on the same page at a single URL. This did not provide the best user experience and affected Google rankings too.

Epiphany Search supported Anglian Home Improvements by listing the FAQs on different pages with optimized content that best suits featured snippets.

As a result of this voice search strategy, the website marked significant visibility on voice search queries by driving 13 inquiries per month. Click here to learn more about the case study.

Takeaway  – Based on the high search volume keywords, you have to create quality content. This helps search engines to easily recognize your content and display it before your target audience.

Digital Marketing Case Studies – FAQ

Why are Digital Marketing Case Studies Important?

Digital Marketing Case studies are more important to analyze the previous patterns of strategies that businesses adopted to get results. At times, we would also get a glimpse of what did not work in the first place.

How to Write a Digital Marketing Case Study?

Writing a Digital Marketing Case Study is much different than any other normal case studies.

  • First, identify the scenario you wish to document (A success or a Learning in this case)
  • Use a story telling method to make it readable
  • Identify the pain points and key strategies followed
  • Highlight the result including the timeframe to achieve (This will help the peer community to understand the timeframe)
  • Suggest the alternate strategies you had in mind if they are relevant

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Over to You

Digital marketing case studies are useful for you in making the right marketing decisions. If you like to learn about the performance of a digital marketer, case studies will greatly help you!

Are you looking for a professional Digital Marketing Company ? At ColorWhistle , our expert digital marketers can help you with tailor-based digital marketing services that best match your business objectives.

Feel free to get in touch with us via message or call +1 (210) 787-3600 at any time. We are ready to extend our arm of support to you!

Did we miss any interesting digital marketing case studies? Comment your thoughts in the box below. We are glad to hear back from you.

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Pavithra Samuel

About the Author - Pavithra Samuel

I'm a word-aholic copywriter who always loves to share a close bond with digital marketing. Google, being my father of research, accompanies me shoulder-to-shoulder in every step of writing. I always look up to copywriters who generate educative, persuasive content impeccably seasoned with creativity & innovation. I can deliver content for web service pages, blogs, social media, emails, and so on. I can engage myself in content-related works for B2B, B2C, SMEs, niche-specific businesses. Other than reading & writing, my other two escapes are sweets & songs. My dream desk would be more of creative writing projects, desserts, music, & minions.

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8 Real Digital Marketing Case Studies

December 24, 2021 ~

Last updated: May 4, 2023

digital marketing case studies

We’ve put out so many posts covering different marketing strategies and tutorials. 

In this list of Facebook ad campaign examples , we covered 7 of our clients’ top m ost profitable Facebook ads…

…and we broke the ads down to show what made them work.

You guys really seemed to find that post helpful.

digital marketing case studies

So in this post, we’re going to follow a similar format, but we’re not limiting the examples to Facebook. 

Today, we’re going to walk through some of our top digital marketing case studies using 8 real client examples.

Let’s get started!

8 Digital Marketing Case Studies From Our Clients

Case study #1: moto trax.

The first one on our list of digital marketing case studies is Moto Trax.

It is a snow bike company so he had specific products for a specific audience.

case study web marketing

We performed SEO , social media marketing, PPC , and website needs for them. 

  • SEO, Website, & PPC

We got them 78 first-page Google rankings that resulted in over 77,000 new clicks to their website and $96,664.98 in revenue, in 5 months. 

digital marketing case studies

We know that’s a lot to unpack, so let’s start with the SEO process.

SEO is the process of making your website rank at the top of the organic Google search results page.

That is when somebody types in a keyword or search term that’s relevant to your business.

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For example, if someone searches “atlanta social media management company” on Google/Bing/Yahoo (or any search engine)…

digital marketing case studies

…then the site that is search engine optimized the best for that keyword will be the first organic listing.

So we helped them appear on the first page of Google results for 78 keywords.

Now, SEO is usually a long-term approach, sometimes taking 12 months or more to see first page results. 

So the major key to achieving these results so fast was their site’s age and history.

Our client had already established some web authority over 5 years but was doing SEO wrong.

Our team was able to successfully come in to:

  • restructure their website,
  • develop a strategy that included on and off-page optimization, and
  • drive top search results.

And while we did perform other services for them, which we’ll get into in a second…

…SEO was a big part of our strategy because of the nature of their business.

Because their products were so specific and niche, it made sense to put their business in front of people actively searching for those specific terms.

That’s what our SEO and PPC services did for them.

So just take a minute to think about your business. 

Is the problem your company solves or the solution that your product or service provides something that people Google often?

If you think so, you can confirm by using Google Keyword Planner (it’s free!) to see exactly how often any search term is searched a month. 

But for now, we just wanted to point out that even though SEO is usually a long-term approach…

…that shouldn’t deter your company from starting the process if your audience is on Google actively searching for what you offer.

Now as for the social media service we provided for Mototrax, it’s important to note that you can still target a specific cold audience on social media.

But, it’s not guaranteed that they’re actively searching for or in need of your product right then and there when you deliver the ad to them.

So on that note, let’s look at the social media marketing we did for them to see what worked. 

We drove over 49,000 Facebook page likes, over 205 thousand video views, and 1,718 leads at $2.00 per lead, from social ads.

digital marketing case studies

So how did we do this and what made it work? 

Well to answer the first question, we used specific objective-oriented ad campaigns to fuel their marketing funnel. 

We ran a page-like ad campaign…

digital marketing case studies

…that drove Facebook page likes at $0.19 per like – that’s less than a quarter per like!

digital marketing case studies

We ran a video views campaign…

digital marketing case studies

…that drove over 2-05K video views at $.001 per video view.

digital marketing case studies

We used the post-engagement campaign to boost their posts…

digital marketing case studies

…and get over 300,000 engagements at $0.01 per engagement.

digital marketing case studies

And lastly, we ran a conversion campaign…

case study web marketing

…to acquire over 1700 leads at $2 per lead.

digital marketing case studies

We’ve said this in other posts, but campaign objective selection is important because they’re optimized by goal. 

So a video views campaign is going to show your ad to people within your target audience who are most likely to watch your video. 

Whereas if you targeted the same audience with a page-like ad campaign…

…the ad is going to be delivered to people within that audience who are most likely to like your page. 

And this is all driven by Facebook’s AI and users’ behavior patterns on the platform. 

So that’s why we thought it’s important to show you all the different campaigns we used.

That’s because too often we see business owners who are new to advertising come in and start running engagement campaigns…

…when what they really want are website lead form completions. 

Now, the reason all of these campaigns worked is because:

  • our client had the budget to fuel them, and
  • we were addressing every part of the marketing funnel. 

Our client spent over $18,000 in those 5 months but was happy to do so given the returns. 

And if you’ve read any of our marketing funnel posts, you know there’s:

  • an awareness phase,
  • an engagement or consideration phase, and
  • a conversion phase

…that your audience usually has to go through in order to become a customer. Check out this post next to learn what marketing funnel means for your business .

Our page likes and video views campaigns helped them garner brand awareness…

…that could later be retargeted to get further engagement out of their new followers and eventually, convert them into leads.

And before we jump into case study #2…

…we also want to invite you to check out our new social media ads training course to fuel your knowledge in social media advertising.

Case Study #2: Royce Chocolate

The next one on our list of digital marketing case studies is for a famous brand of chocolate from Japan.

We helped Royce Chocolate generate a 225.25% return on investment using PPC.

We generated 287 conversions that resulted in $13,686.90 in revenue.

digital marketing case studies

So, a little background on the company, they were voted as the number one gift item in Japan’s gift-giving culture.

But after a few years, their products were eventually made available across 14 countries, including the U.S.

So, they hired us to help increase their brand awareness and online sales via Google Ads.

Similar to what we discussed regarding SEO in the last example…

…PPC is another way to put your website at the top of the search results for any given keyword that you feel is relevant. 

The main difference is that with PPC, you’re paying Google directly for that space, and this is reflected by users with the “Ad” symbol next to your website.

case study web marketing

It’s a quicker route to get to the top of the search results…

…but the caveat is that it constantly takes money to fuel it. Soon as you stop paying for clicks, you stop appearing there. 

Having said that, it is often a great temporary option to start driving immediate sales and get some cash flow coming in…

…while you work on a more sustainable plan like SEO. 

For Royce’s Chocolates, they spent $4,208.14 and made $13,686.90 back! So let’s look at how we did it.

We broke their campaigns up:

  • by different keywords, and
  • by different match types

…based on popular search terms we found in the keyword research we did prior.

Now some of the match types we used in their campaign are no longer available.

case study web marketing

The match types available now are broad match, phrase match, and exact match.

keyword match types

So Google’s example here is for the keyword “lawn mowing service.” 3 words, 1 keyword. 

If you use “broad match” targeting, your ad will appear when related searches are made such as lawn aeration services.

This is probably the least popular type to use because it’s very loose targeting.

Phrase Match means your ad will only be shown if the search query includes the meaning of the keyword.

For instance, “lawn moving service near me” or “hire company to mow lawn.” 

This is the match type that replaced Broad Match Modifier which is what we used in Royce’s campaign.

And then lastly, we have the Exact Match, where your ads will only be shown on searches that have the same meaning as your keyword such as:

  • “lawn mowing service”
  • “grass cutting service”

So that was our crash course in PPC match types for you.

And for this post, we wanted you to understand that we tested out multiple keywords…

…in addition to testing Broad Match Modifier and Exact Match to drive the results we did for Royce’s Chocolates. 

These were the top search ads we used that resulted in their 287 conversions…

case study web marketing

…sending them right to the shop page for the collection of chocolates they were promoting.

case study web marketing

Now let’s look at a PPC case study for a client from a totally different industry.

Case Study #3: Fox Cities Real Estate

Moving on to the next on our list of digital marketing case studies is Fox Cities Home Buyers is a company based in Wisconsin, USA.

They buy houses, pair up sellers with real estate experts, and help people with selling their properties.

They reached out to us for help with their Google advertising.

We scored 95 conversions for them at $16.05 per conversion…

digital marketing case studies

…which is nothing when compared to the revenue gained by any closed lead in real estate.

We followed a similar approach in that we tested a multitude of keywords and tested them with the BMM match type and exact match type.

digital marketing case studies

These were the top-performing ads. 

digital marketing case studies

All of them address pain points that are relevant to their target market including:

  • fast closings,
  • selling your home in 7 days,
  • no fees, and
  • no appraisals. 

Using verbiage that is eye-catching for their target market, not only got them more clicks to their website, but it helped to acquire the right kind of lead.

People are who looking to buy a home are not going to click on those ads that all start out with “selling your home”, and that’s what our client wanted. 

Our ads resulted in almost a 40% increase in their conversion rate.

Now to learn more tips for your real estate marketing strategy , be sure to read this post next.

Case Study #4: Wingstop

Fourth on our list of digital marketing case studies is Wingstop.

It is a restaurant chain that specializes in chicken wings with has locations nationwide, as well as a few international locations. 

Wingstop came to LYFE Marketing with a goal to grow their social media.

Specifically, they wanted to increase their engagement on Instagram and Twitter so as to obtain new customers.

And we did just that. We grew their Instagram by over 1,300 and their Twitter by more than 1,200.

digital marketing case studies

Now, there’s a lot of ways to grow your followers organically, we’ve made a few posts about it that you can read. 

But the reason we specifically wanted to talk about this client as an example in this post is because:

  • We were working with a local restaurant which is not something you see addressed a whole lot in posts like this, and
  • We used a specific outreach strategy for their Twitter account. 

We would look for people actively talking about wings or being hungry on Twitter.

We’d see if we could verify that they were in the local area, and if so, we’d engage with them from Wingstop’s account.

In this digital marketing case studies example, a local tweeted that they were hungry.

digital marketing case studies

We replied to them from the WingStop account and said, “It’s time to defeat that hunger!” with a mouth-watering picture of their wings and fries. 

The user tweeted back and said, “I’ll make a stop today! Omg. It looks so good!”

In a massively automated world, there’s still something to be said for personal, one-on-one engagement.

This is especially when you pair that with an enticing food photo that makes you hungry on the spot.

But for small businesses, and especially local businesses – restaurant or not – engagement methods like this can do a lot for your:

  • brand awareness,
  • brand recall, and
  • customer loyalty. 

Case Study #5: Embroidery Store

The next company on our list of digital marketing case studies is The Embroidery Store which is a wholesaler for embroidery supplies.

They have a wide range of products and are known as the leading supplier of embroidery supplies to the commercial embroidery industry.

They came to us after failing to realize profitable sales via Google ads on their own.

Our ads produced 99 conversions which resulted in over $15,000 in revenue for them, so let’s look at how we did it.

digital marketing case studies

We ran ads for different keywords based on different products, again using different match types as well.

digital marketing case studies

These were the top-performing ads that sent people directly to their shop page. 

digital marketing case studies

One thing that’s important to note about PPC campaigns is that you’re putting them in front of people who you know ( are at least somewhat interested)…

…because they’re actively searching for a high-intent keyword that’s related to what you offer. 

That’s what we did with their ad group here to help them find their niche target audience. 

In the ad, you have a limited amount of character space to work with, and for search campaigns, in particular, there is no image.

So you usually want to get right to the point and that’s what our ads did here: “Embroidery Supplies. High quality, low prices.”

Our client spent $5,731.82 on these ads and made a 162.41% return on investment with $15,040.66 in revenue.

Case Study #6: Talijah Waajid

The next one on our list of real digital marketing studies belongs to Taliah Waajid.

This brand is a natural hair care specialist, a master cosmetologist, and a manufacturer…

…of the first complete line of natural and chemical-free hair care products. 

Her brand offers hair care products that are specifically created and formulated for naturally curly, coily, kinky, and wavy hair textures.

Taliah Waajid reached out to us to help them with their social media management.

We generated 54,874 fans for them, over 263,000 total engagements, and over 146,000 video views at $0.01 per view.

digital marketing case studies

 So let’s look at how we did it.

Similar to Mototrax’s social media campaign , we ran multiple ad campaigns for Taliah to accomplish these different objectives. 

We generated her Facebook fans (or page likes) at $0.16 per Facebook fan,

Her post-engagement at anywhere from 1 cent to $0.004 per engagement, which is very low, and her video views at 1 cent per view.

digital marketing case studies

But you can’t just throw some ads up on social media and expect these kinds of results. The magic ingredient was in our planning. 

We broke our strategy down into 5 phases.

  • Research of Competitors and Customers
  • Development of Content and Growth Strategy
  • Implementation of Content and Follower Strategy
  • Measure and Reporting and
  • Optimization Lifecycle

The short version is that we found and targeted her ideal prospects, built a connection with them, and created engaging content…

…to keep them coming back to her page and brand for more.

Case Study #7: The Handkerchief Shop

Next on our list of digital marketing studies is the Handkerchief Shop.

They are a small business that produces custom handkerchiefs for weddings.

The shop has expanded its embroidery options over time so that customers can fully personalize their products.

They came to us to optimize and improve their search engine rankings.

They started with 185 first-page rankings, and we helped them get to 314 first-page rankings.

They even outranked Etsy here for the keyword “custom handkerchief”.

digital marketing case studies

So how did we do it? 

We performed thorough keyword research to see which search queries were being used most by their target audience.

Then, we helped them add hundreds of new Google keywords and rise to first page rankings for over 300 of their total keywords.

So again, you can see we’re working with a client that has a specific offering and target market, which is why utilizing SEO works so well here.

The key in this campaign was to be diligent in our keyword research and ensure we were going after industry-relevant keywords…

…while also following Google’s best practices.

If you don’t know, there are actually unethical ways to perform SEO. It’s called black hat SEO. 

Black hat SEO is a way to perform SEO in a way that violates the search engine’s policies.

And if the search engine catches you doing it, it is catastrophic for your campaign and business, to put it bluntly.

White hat SEO tactics is what’s considered a search-engine-approved series of SEO tactics that you can follow.

We want to mention it because if you’re adding keywords to your website to rank higher, you don’t want to perform what’s called keyword stuffing.

This is where:

“keywords are loaded into a web page’s meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines.” 

But we’re going to talk about this a little bit more in the next case study so let’s go ahead and move on to our last case study of the day,

Case Study #8: Egyptian Magic

Moving on to the last on our list of digital marketing case studies is Egyptian Magic.

This is a multi-purpose skin cream product made of all-natural ingredients.

Now if you read our top Facebook ad examples post, you’ve seen us talk about this client in that post as well. 

But we’re mentioning them here again because we did more than just Facebook ads for them.

We also performed SEO and organic social media management.

For SEO, we helped them achieve 53 first-page rankings.

digital marketing case studies

While for social media management, we helped them acquire 67,233 total new followers across all their platforms.

digital marketing case studies

And if you missed it in our other post, we helped them generate $10,062 in revenue from their social media ads .

digital marketing case studies

They began with 0 first-page rankings, so how did we get them to have 53?

Our main strategy was blog creation.

We wrote blogs for them, and in doing so, we added 1,500 new Google keywords to their content.

As a result, they saw greater visibility with these efforts and started continually yielding more organic traffic and sales.

So what we wanted to mention here from the last example about keyword stuffing is that…

…your content should be equally written for your audience as much as it’s written for Google. 

You don’t want to just stick keywords everywhere for the sake of sticking them there- that’s a quick way to be flagged by Google. 

What you do want to do is research to see which keywords are being commonly searched by your audience, and create blogs around those topics. 

Make sure that your blogs are just as helpful and valuable to your audience as they are optimized for Google. 

A lot of times, we see business owners making the mistake of only focusing on one or the other.

  • Social Media Management

Now for their social media management strategy, we did a few things to engage their target market. 

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We researched their audience and found that their consumers are influenced by and care about an aesthetically pleasing Instagram feed . 

So, we would send our client a mockup of what their Instagram feed would look like with our content for the month prior to publishing.

case study web marketing

Now, we sent this to them in a Google doc because we were also planning out the copy, hashtags , stories, and more alongside the images.

But if you want a quick and easy way to plan your own Instagram feed, you can download free apps like Preview. 

We also reposted consumers’ posts of their Egyptian Magic photos…

case study web marketing

…where they had tagged us to further encourage brand awareness and other customers to tag them in their posts.

And lastly, we boosted posts and ran giveaways to further drive post engagement and brand awareness.

digital marketing case studies

This paired with the social advertising strategy that we covered in our other post that helped them to continually find and convert new customers. 

And that about wraps up our 8 digital marketing case studies! We know it was a long post but we hope it was helpful to you. 

If you want results like these, don’t hesitate to get in touch with our award-winning digital marketing company today. 17

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Lessons from the Field: Analyzing Successful Marketing Case Studies

Discover valuable insights and strategies from real-life marketing case studies in this informative article.

In the ever-evolving world of marketing, success stories serve as valuable lessons. Case studies, in particular, provide real-world examples and insights that can shape marketing strategies, campaigns, and tactics. They offer a window into the strategies employed by successful brands, allowing marketers to extract valuable insights and apply them to their own endeavors. In this article, we will delve into the importance of case studies in marketing, identify key elements of successful case studies, explore how to extract valuable insights from them, and discuss the application of those insights to improve marketing strategies.

Understanding the Importance of Case Studies in Marketing

Case studies play a vital role in the development of marketing strategy. They provide marketers with evidence of what works in real-world scenarios, allowing them to learn from others' successes and avoid their mistakes. Additionally, case studies offer an opportunity to understand the challenges faced by various organizations and how they overcame them.

The role of case studies in marketing strategy development

Case studies serve as a foundation for marketing strategy development. By analyzing successful marketing case studies, marketers can gain a deeper understanding of the tactics and approaches that have proven effective in the past. This knowledge enables them to make informed decisions and craft strategies that are more likely to succeed.

For example, let's consider a case study on a popular clothing brand that successfully launched a new product line. By examining the marketing strategies employed, such as influencer collaborations and targeted social media campaigns, marketers can draw valuable insights. They can learn about the importance of creating a buzz around the launch, leveraging the power of social media influencers, and engaging with their target audience in a meaningful way.

Furthermore, case studies provide marketers with a comprehensive view of the marketing landscape. They showcase different industries, markets, and target audiences, allowing marketers to broaden their perspective. This exposure to diverse case studies helps marketers identify innovative strategies and adapt them to their specific business needs.

How case studies provide real-world examples and insights

Case studies bring marketing theories and concepts to life by showcasing their application in real-world scenarios. They provide concrete examples of marketing strategies, tactics, and campaigns that have achieved measurable success. Whether it's a social media campaign that went viral or a targeted content marketing strategy, case studies offer a wealth of insights into what works and how it can be replicated.

Let's delve into a case study on a startup that successfully disrupted the market with a unique marketing approach. This case study highlights the importance of thinking outside the box and taking calculated risks. By analyzing the strategies employed by the startup, marketers can gain valuable insights into unconventional marketing methods that can create a buzz and differentiate their brand from competitors.

Furthermore, case studies provide an opportunity to learn from failures as well. By examining unsuccessful marketing campaigns, marketers can identify pitfalls to avoid and gain a deeper understanding of what does not work in certain contexts. This knowledge is invaluable in refining marketing strategies and avoiding costly mistakes.

Moreover, case studies offer a glimpse into the ever-evolving digital landscape. With the rapid advancement of technology, marketers need to stay updated on the latest trends and tools. By studying case studies that showcase successful digital marketing campaigns, marketers can gain insights into emerging platforms, innovative techniques, and effective ways to engage with digitally-savvy consumers.

In conclusion, case studies are an essential tool for marketers to enhance their understanding of successful marketing strategies and gain insights into real-world examples. By analyzing case studies, marketers can make informed decisions, craft effective marketing strategies, and stay ahead in the dynamic and competitive marketing landscape.

Identifying Key Elements of Successful Marketing Case Studies

To truly benefit from analyzing case studies, it is essential to identify their key elements. By understanding what makes a case study successful, marketers can find valuable lessons and apply them to their own marketing initiatives.

Case studies are a powerful tool for marketers to gain insights and learn from the successes of others. They provide a real-life example of how a marketing strategy was implemented and the results that were achieved. However, not all case studies are created equal. Some are more effective than others in conveying the key lessons and inspiring marketers to take action.

Defining the objectives and target audience of the case study

Successful case studies clearly define their objectives and target audience. These two factors shape the entire narrative of the case study, ensuring that it aligns with the intended lessons and resonates with the readers who can benefit from it.

When defining the objectives of a case study, marketers should consider what specific insights they want to gain and what actions they hope to inspire. This clarity of purpose will guide the selection of case study subjects and the analysis of their strategies.

Similarly, identifying the target audience is crucial for crafting a case study that speaks directly to the right people. Marketers should consider who will benefit the most from the lessons shared in the case study and tailor the language, examples, and recommendations accordingly.

Selecting the right case study subjects for analysis

The choice of case study subjects is crucial. Marketers should select case studies that closely align with their industry, target market, or specific marketing challenges they face. By analyzing case studies that are relevant and relatable, marketers can extract insights that are directly applicable to their own marketing strategies.

When selecting case study subjects, marketers should consider not only the industry or market segment but also the specific challenges or goals they are facing. For example, if a marketer is struggling with social media engagement, analyzing a case study of a successful social media campaign can provide valuable insights and inspiration.

Furthermore, it is important to consider the credibility and reliability of the case study subjects. Marketers should look for case studies that have been well-documented and have credible sources of information. This ensures that the insights gained from the analysis are based on accurate and trustworthy data.

Analyzing the structure and format of successful case studies

Case studies have a distinct structure and format. Successful case studies often follow a storytelling approach, clearly outlining the problem, the strategy employed, the tactics used, and the results achieved. Analyzing the structure and format of successful case studies can help marketers present their own strategies in a compelling and engaging manner.

When analyzing the structure and format of successful case studies, marketers should pay attention to the flow of the narrative. Is the story easy to follow? Does it build tension and create anticipation? Is the resolution satisfying? These elements contribute to the overall impact of the case study and can make it more memorable and persuasive.

In addition, marketers should consider the use of visuals and supporting data in successful case studies. Visuals such as charts, graphs, and images can help illustrate key points and make the case study more visually appealing. Supporting data, such as statistics and metrics, can add credibility and provide evidence of the effectiveness of the strategies employed.

By analyzing the structure and format of successful case studies, marketers can gain insights into how to present their own strategies in a way that captures the attention of their audience and effectively communicates the key lessons.

Extracting Valuable Insights from Marketing Case Studies

Once marketers have identified successful case studies, the next step is to extract valuable insights that can inform their own marketing initiatives. This involves examining the strategies employed, understanding the impact of market research and data analysis, and learning from innovative and creative marketing campaigns.

Identifying successful marketing strategies and tactics

Case studies provide an opportunity to identify successful marketing strategies and tactics that have proven effective in specific scenarios. By analyzing these strategies, marketers can gain inspiration and adapt them to their own campaigns to achieve similar results.

Understanding the impact of market research and data analysis

Market research and data analysis play a crucial role in successful marketing case studies. These studies often highlight the importance of gathering and analyzing relevant data to inform marketing decisions. By understanding how market research and data analysis contribute to successful marketing, marketers can leverage these tools to enhance their own strategies.

Learning from innovative and creative marketing campaigns

Successful case studies often showcase innovative and creative marketing campaigns that have captured audience attention. By analyzing these campaigns, marketers can learn valuable lessons about creativity, resourcefulness, and out-of-the-box thinking. These insights can then be applied to their own marketing initiatives to create impact and differentiate their brands.

Applying Lessons Learned to Improve Marketing Strategies

Deriving insights from case studies is only valuable if they can be effectively applied to improve marketing strategies. This involves implementing successful case study findings into marketing plans, adapting strategies to fit different industries and target markets, and measuring the effectiveness of marketing strategies based on case study insights.

Implementing successful case study findings into marketing plans

Successful case study findings should not remain mere insights but should be transformed into actionable plans. Marketers should incorporate these findings into their marketing strategies and campaigns, adapting them to suit their own unique circumstances. By implementing successful case study findings, marketers can increase the likelihood of achieving desirable outcomes.

Adapting strategies to fit different industries and target markets

While case studies provide valuable insights, it's crucial to adapt them to fit different industries and target markets. What works for one brand may not necessarily work for another. Marketers should carefully consider the nuances of their own industry and target market and tailor strategies accordingly. By intelligently integrating case study learnings with industry context, marketers can maximize effectiveness.

Measuring the effectiveness of marketing strategies based on case study insights

An effective marketing strategy is one that can be measured and evaluated. Once marketers have applied case study insights to their own strategies, they should establish clear metrics to assess their effectiveness. By measuring the impact of their strategies, marketers can continuously refine and optimize their marketing efforts based on the lessons learned from the case studies they have analyzed.

Storing Templates in the HIVO Platform

In addition to analyzing case studies for insights, marketers can also streamline their marketing processes by utilizing digital asset management platforms like HIVO. One valuable feature of HIVO is the ability to store templates.

Templates provide marketers with a consistent and efficient way to execute marketing campaigns. With HIVO, marketing teams can easily access and use pre-designed templates for various marketing materials, such as landing pages, social media ads, email campaigns, and more.

By storing templates in the HIVO platform, marketers can ensure brand consistency, save time on design iterations, and maintain quality control over the marketing materials. The ability to store templates simplifies the marketing workflow, enhances collaboration among team members, and allows for better scalability in marketing campaigns.

In conclusion, analyzing successful marketing case studies is a valuable practice for marketers seeking to improve their strategies. By understanding the importance of case studies, identifying key elements of successful case studies, extracting valuable insights, and applying those lessons learned, marketers can enhance their marketing outcomes and drive success in their campaigns. Additionally, leveraging digital asset management platforms like HIVO, with features such as template storage, can further streamline marketing processes and improve efficiency.

Digital Marketing for IT & Network Services: A Case Study

It Case Study 4

Our client in this case study is a leading network services company that provides data center management solutions, edge routers, and cloud software services. They hired First Page Sage for a full SEO and PPC advertising campaign covering all of their core offerings that has lasted three years. Over the course of this campaign, we crafted a purpose-built strategy that combined SEO and PPC advertising to improve their brand visibility among IT and tech leaders across a wide variety of institutions.

Although our client’s array of services is more comprehensive and compatible with varied hardware than other options on the market, prior to partnering with our SEO agency , they had not seen enough organic traffic to their website to create a steady flow of leads. The network services market isn’t particularly saturated, so their potential for a successful SEO campaign was high, provided they had a sound strategy. Their strategy was crafted to affect the KPIs that mattered to them: Organic traffic, MQLs, and closed organic sales. PPC advertising was used to provide a more immediate boost of leads in the short term to allow more time for the long-term SEO results to develop.

The Opportunity

Our client offers some of the most comprehensive network services on the market, serving a wide span of firms, including school and government campuses, first responders, and internet service providers. They were consistently outranked by key competitors for a number of their highest-value keywords.

After a deep dive into their position in the network services market and their unique advantages, they decided to work with First Page Sage to accomplish four goals:

  • Create a comprehensive SEO campaign strategy targeting keywords that inform, generate industry authority, and demonstrate value to their target industries.
  • Create and publish SEO-driven content written and vetted by medical device experts that will rank highly and convert diabetes patients into customers.
  • Improve overall brand awareness and organic traffic, generating a steady flow of leads and– eventually– closed organic sales.
  • Leverage PPC advertising to compensate for the long-term nature of SEO and the seasonality of some of the industries that commonly purchase their services.

Through intelligent keyword targeting, and by implementing SEO best practices in all content, our team would accomplish all three of these goals over the course of our campaign.

The Solution

Out of the gate, our assigned SEO and PPC strategists worked with their subject matter experts to craft a comprehensive SEO-driven keyword strategy that targeted moderate volume, easily rankable keywords in “IT infrastructure management”, “edge computing”, and “network management” topic areas. We leveraged this same strategy for PPC ads with slight adjustments since competition doesn’t factor in as much when ad placement is guaranteed through payment. For both, we leveraged in-house expertise in IT and networking, which improved over time as we worked with the client to fill any gaps in knowledge.

This group of tech SEO writers then created informative and transactional thought leadership content and assisted in creating compelling PPC ad copy for high-quality keywords targeted by our strategy team. This content drove significant traffic to the client’s landing pages and contact forms, leading to a sharp increase in revenue from organic traffic.

Our strategy of targeting search terms that reflect the most common pain points of both IT leaders generally, and those in more niche industries, allowed us to establish a broad presence for the client throughout all of their target industries. Our writers used their in-depth research skills and experience in the technically complex field of IT and network management to deliver informative, expert-level content that provides actionable advice and offers a comprehensive and scalable solution—which is exactly what Google wants to serve to this audience. The extent of the campaign also played a role, as SEO’s effectiveness compounds with each year a campaign persists.

The Results

This client’s campaign was a clear success in regard to both PPC and SEO thought leadership. We will break down the results into two sections to make clear what results belong to each.

SEO/Thought Leadership Content

Our SEO content creation resulted in a substantial upward trend in total keyword rankings and first-page rankings, as shown in the graphs below:

Organic Traffic

It Case Study 1

This organic traffic data from the three completed years of SEO thought leadership content represents exceptional SEO success. While the results don’t appear as sharp and immediate as paid ad results, the SEO thought leadership content created reliable improvement and site traffic that was sustained over time, creating a standard that nearly doubled what they expected the year prior.

Search Placement Data for Target Keywords

It Case Study 4

The data on the client’s Google Search placement data for their most valuable keywords exposes the source of the above-mentioned organic search data. Not only did total keyword rankings improve, but the majority of the growth is concentrated on front-page placement, specifically top 3 placement. This is massively important, as the top 3 results on a Google Search are by far the most valuable in terms of total clicks.

Organic Conversion and Revenue Data

It Case Study 5

This client works in a highly technical field requiring in-depth planning and extensive deployment procedures. As a result of this, and the long business cycles of the industries they serve, Years 2 and 3 were where the rubber met the road in terms of revenue-generating conversions– with Year 3 being especially notable. While Year 2 still provided significant revenue, the nature of this client’s services concentrated most of the financial return in year 3, with a revenue increase of around 300% YoY.

PPC Advertising

This client utilized PPC advertising in tandem with their SEO campaign as a way to provide some short-term results while their search presence improved over time. Paid advertising results beginning in Year 2 are demonstrated below:

Year 2: Click-Through Rate (CTR) and Overall Ad Traffic

It Case Study 6

Upon beginning a PPC campaign with this client, the primary goal was to set a new standard for click-through rate and overall ad traffic. The client had dabbled PPC advertising without expert guidance in the past, and FPS’s guidance in this campaign showed massive improvements in the effectiveness of each individual ad, as well as overall ad effectiveness.

Year 3: Cost Per Click (CPC), Total Ad Conversions, and Leads

It Case Study 7

Establishing effective, compelling ads that generate clicks increases the total money spent in PPC advertising. As a result, the priority in Year 3 shifted to improving the ROI of those clicks and ensuring that they generate revenue to justify continued investment. This involved creating new landing pages, conducting thorough keyword audits, updating ad copy variations, and leveraging new platform-learning tools for conversion optimization.

As is made clear by the data, FPS’s PPC ad campaign for this client led to a significant reduction in cost-per-click and an increase in total conversions and MQLs, taking PPC ads from an inconsequential tool in their marketing arsenal to a significant driver of revenue.

Future Outlook

SEO content marketing and PPC advertising have both played vital roles in this client’s marketing strategy, and the company is continuing to work with FPS as a result. When given this amount of time to work with a client, we learn more every year about what their target audiences respond to and what will ultimately drive conversions. 

Additionally, long-term consistent performance in Google Search improves a client’s domain authority, opening up keyword opportunities that were occupied by sites they previously could not compete with. This gives us an endless list of ways to improve a campaign year after year.

Our SEO strategy for this client going forward will focus on:

  • Ensuring new content utilizes page types and formats that their audience responds to well, like comparison pages
  • Refreshing old content that doesn’t convert as well and leveraging the page types we have identified as strong performers in the industries the client serves
  • Target a select few new market subjects that the client has identified as valuable to them and that we have found room to compete in now that their domain authority has improved

Our PPC strategy going forward will focus on:

  • Continuing to test and deploy new ad copy variations based on performance
  • Continuing to improve overall conversion optimization on the client’s site
  • Creating conversion-optimized landing pages for all new target markets and subjects

We are confident these strategies will continue to build on this client’s success, providing lasting growth in both organic and PPC ad traffic, conversions, and revenue. While we have covered the general concepts leveraged in this campaign, it has involved countless hours of trial and error, many changes to their pre-existing website and digital presence, and a constant cycle of auditing and testing every change we make to ensure that we meet their goals.

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Evan Bailyn

Evan Bailyn is a best-selling author and award-winning speaker on the subjects of SEO and thought leadership. Contact Evan here .

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Strategies for navigating a new kind of communication landscape: the “echoverse.”

The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse. While marketing has evolved since the proliferation of the Internet, in the echoverse, a diverse network of human and nonhuman actors — consumers, brands, AI agents, and more — continuously interact, influence, and reshape messages across digital platforms. Traditional one-way and two-way communication models give way to omnidirectional communication. The authors integrated communication theory and theories of marketing communications to create a typology of marketing communication strategies consisting of three established strategies — 1) promotion marketing, 2) relationship marketing, and 3) customer engagement marketing — and their proposed strategy, 4) echoverse marketing. The authors also recommend three strategies for marketers to make the shift from leading messaging to guiding messaging: 1) Enable co-creation and co-ownership, 2) Create directed learning opportunities, and 3) Develop a mindset of continuous learning.

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  • JB Joshua Bowers is Co-CEO of Pavilion Intelligence, a marketing science consultancy and upcycled timber operation. He has a Ph.D. in Marketing from the University of Oklahoma and is a leader in new product development for enterprise and marketing technology.
  • DP Denise Linda Parris is Co-CEO Pavilion Intelligence, a marketing science consultancy and upcycled timber operation. She has been a professional athlete, entrepreneur, and academic with research focused on servant leadership, societal impact, and marketing technology.
  • QW Qiong Wang is the Ruby K. Powell Professor of Marketing and Associate Professor of Marketing and Supply Chain at the University of Oklahoma’s Price College of Business. Her research focuses on the processes and boundaries of inter-organizational issues, including the development and management of strategic partnerships, marketing strategies, and supply chain management.
  • DM Danny McRae is a technology professional with over 20 years of experience in information architecture.
  • FG Francisco Guzmán is Professor of Marketing at the University of North Texas’ G. Brint Ryan College of Business. His research focuses on how brands can drive social transformation.
  • MB Mark Bolino is the David L. Boren Professor and the Michael F. Price Chair in International Business at the University of Oklahoma’s Price College of Business. His research focuses on understanding how an organization can inspire its employees to go the extra mile without compromising their personal well-being.

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Supreme Court to weigh whether the FDA was heavy-handed with flavored e-cigarette products

By Associated Press July 2, 2024

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W ASHINGTON — The Supreme Court took up an e-cigarette case Tuesday, weighing whether the Food and Drug Administration wrongly blocked the marketing of sweet flavored products amid a surge in vaping by young people.

Vaping companies argue the FDA unfairly denied more than a million applications to market fruit or candy flavored versions of nicotine-laced liquid that’s heated by the e-cigarette to create an inhalable aerosol.


The case comes as the FDA undertakes a sweeping review after years of regulatory delays intended to bring scientific scrutiny to the multibillion-dollar vaping market, which includes thousands of flavored vapes that are technically illegal but are widely available in convenience stores, gas stations and vape shops . The FDA recently approved its first menthol-flavored  electronic cigarettes  for adult smokers.

The agency says the sweet flavored e-liquids pose a “serious, well-documented risk” of enticing more young people to pick up a nicotine habit. In 2020, nearly 20% of high school students and almost 5% of middle-school students used e-cigarettes, and almost all of those kids used flavored products, the agency said in court documents.

Related: Journals issue corrections noting vaping researchers’ undisclosed ties to Juul

The agency says companies were blocked because they couldn’t show the possible benefits for adult smokers outweighed the risk of underage use. The companies say they had prepared detailed plans to avoid appealing to young people.

The companies scored a victory when the U.S. 5th Circuit Court of Appeals sided with vaping companies and tossed out orders denying the marketing of e-liquids with names like “Jimmy The Juice Man in Peachy Strawberry.”

The 5th Circuit found the agency was unfair because it required the companies, without warning, to present studies showing that flavored products would help with smoking cessation.

The FDA appealed that finding to the Supreme Court. The justices are expecting to hear the case in the fall.

Related: Vaping is just as good as Chantix at helping people quit cigarettes, new study finds

Other appeals courts have sided with the FDA, which regulates new tobacco products under a 2009 law aimed at curbing youth tobacco use.

Vaping companies have long claimed their their  products can help blunt the toll of smoking , which is blamed for 480,000 U.S. deaths annually due to cancer, lung disease and heart disease.

Youth vaping has declined from all-time highs in recent years, but about 10% of high schoolers still reported e-cigarette use last year.

— Lindsay Whitehurst

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Supreme Court Rejects Challenge to Biden Administration’s Contacts With Social Media Companies

The case, one of several this term on how the First Amendment applies to technology platforms, was dismissed on the ground that the plaintiffs lacked standing to sue.

  • Share full article

President Biden, wearing a blue suit, speaks at a lectern.

By Adam Liptak

Reporting from Washington

The Supreme Court handed the Biden administration a major practical victory on Wednesday, rejecting a Republican challenge that sought to prevent the government from contacting social media platforms to combat what it said was misinformation.

The court ruled that the states and users who had challenged those interactions had not suffered the sort of direct injury that gave them standing to sue.

The decision, by a 6-to-3 vote, left for another day fundamental questions about what limits the First Amendment imposes on the government’s power to influence the technology companies that are the main gatekeepers of information in the internet era.

The case arose from a barrage of communications from administration officials urging platforms to take down posts on topics like the coronavirus vaccine and claims of election fraud. The attorneys general of Missouri and Louisiana, both Republicans, sued, along with three doctors, the owner of a right-wing website that frequently traffics in conspiracy theories and an activist concerned that Facebook had suppressed her posts on the supposed side effects of the coronavirus vaccine.

“The plaintiffs, without any concrete link between their injuries and the defendants’ conduct, ask us to conduct a review of the yearslong communications between dozens of federal officials, across different agencies, with different social media platforms, about different topics,” Justice Amy Coney Barrett wrote for the majority. “This court’s standing doctrine prevents us from exercising such general legal oversight of the other branches of government.”

Justice Samuel A. Alito Jr., joined by Justices Clarence Thomas and Neil M. Gorsuch, dissented.

“For months,” Justice Alito wrote, “high-ranking government officials placed unrelenting pressure on Facebook to suppress Americans’ free speech. Because the court unjustifiably refuses to address this serious threat to the First Amendment, I respectfully dissent.”

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  1. 28 Case Study Examples Every Marketer Should See

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