effective presentation example

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

Don't forget to share this post!

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

Tell a story they can't ignore these 10 tips will teach you how, 3 stand-out professional bio examples to inspire your own, how to make a presentation interactive and exciting, reading the room gives you an edge — no matter who you're talking to, how to write a speech that your audience remembers, your guide to what storytelling is and how to be a good storyteller, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, similar articles, how to pitch ideas: 8 tips to captivate any audience, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, how to not be nervous for a presentation — 13 tips that work (really), 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Home Blog Design How to Create Effective Call to Action Slides for Presentations

How to Create Effective Call to Action Slides for Presentations

When concluding a presentation , it’s essential to prompt attendees to take action. This is where a specific slide type, the call-to-action slide or CTA slide, comes into play. Depending on your context, this slide can incorporate various graphical elements, such as compelling images, charts, or diagrams, to evoke emotions or simply be attractive with information on how to contact the presenter. 

In our experience, a call-to-action slide is an element that has one-third of the influence factor for decision-making, especially in contexts of business pitch or sales presentation . For this reason, this article will guide you through the essentials of creating powerful, attention-grabbing call-to-action slides for presentations. We will illustrate each point with examples and include a list of eye-catching PPT templates that can make the job easier.

Table of Contents

What is a Call to Action Slide?

What are the elements of a call to action slide, how to write a call to action slide, recommended cta templates for powerpoint and google slides, final words.

A call to action slide is a presentation slide type designed to prompt an immediate response or encourage the audience to take a specific action (purchase, connect, sign-up, etc.). Typically, call-to-action slides are placed at the end of a presentation, as they capitalize on the audience’s interest in the presented topic and the expectations built up throughout the presentation. 

The same guidelines applied in marketing for call-to-action features in e-commerce are valid for call-to-action slides, as they must be clear, concise, and focus on an actionable verb to instruct the audience what to do next. Bold colors and strong contrast indicate what action to take, and in some cases, visual elements like buttons, arrows, or even animations help guide the audience to that specific keyword.

Let’s analyze the contents of a call to action slide through this infographic.

The Visuals

All call-to-action slides ought to include an image. This can be a vector graphics illustration , a photo displaying the desired typical scenario (for example, for an e-commerce brand, the call to action is a computer placed on top of a desktop with the website opened), or a product image.

The visuals must be prominent and in high-quality format—meaning no pixelation and clear-to-understand imagery. In terms of importance inside the slide, they can take up to a third of the layout.

The Container

This is the area where the written call to action is placed. We have to work with a box format (although it can feature organic shapes if the context requires it) where the information is displayed. Gradients are particularly helpful as we create smooth transitions between sections of the container and don’t induce sharp contrast between text, icons, and the container’s background.

Besides the specific verb that incites to take action, we have to include a concise text that gives the call-to-action a context. What’s the reason for that? Picture it this way: you want your call to action to be actionable, regardless of when that’s bound to happen. If attendees of your presentation get a copy of the slide deck , they can share it with colleagues or friends, boosting the reach of your call to action slide. But what if your call to action doesn’t give any context? People who didn’t connect with the presentation or didn’t attend the event may not feel prompted to take action on something they cannot grasp how it will benefit their lives.

To further illustrate this point, let’s imagine this scenario: You deliver a presentation on cybersecurity for large corporations. Your agency exposes the risks of continuing to operate under the same standards and adds a call to action slide at the end of the presentation to encourage stakeholders to hire your services. Which one of the slides is going to work best?

• Scenario A: A computer screen image with a button that says “Hire Us Now.”
• Scenario B: A minimalistzic slide showcasing a picture of a locked computer due to ransomware with a text box that states, “54,000 customer accounts can be leaked at any minute. Protect their assets now” – and a button with the text “Secure Your Data.”

Yes, scenario B is a well-thought case of a call-to-action slide.

Visual Cues

If your slide is cluttered with multiple visual elements, as in webinars, you can use arrows, icons, or eye-catching buttons to highlight the area where the CTA is placed. Use bold colors to contrast with the container’s background, but be mindful of your selected color palette.

You can learn more about the importance of colors in presentations in our color theory for presentations article.

A Clear Directive

The call to action doesn’t have to be lengthy. Your best approach is a clear and direct command that tells the audience exactly what to do. Consider the following list of call-to-action examples to guide you:

• Register Now
• Download Now
• Let’s Connect
• Start Your Free Trial Today!
• Schedule Your Free Demo!

Urgency or Incentive

Sometimes, your message might not be perceived as imperative as you expect. In highly competitive niches, marketers work with taglines that add an extra incentive, inciting a sense of urgency to acquire the product or service. Examples of these are:

• Limited Time Offer
• Only 10 Units Left
• (Timeclock) Minutes Left
• Unlock Premium Features Now

Follow this step-by-step instruction to create your call to action slide, regardless of your presentation’s niche. 

Identify the Objective

The approach you need to take depends on the topic of your presentation. If you aim to sell a product, the call to action slide can invite the audience to try a demo or to become one of the first buyers and receive an exclusive 40% discount.

If, on the other hand, you promote a service, you can invite them to connect, discover customer success stories, or schedule a meeting to discuss a custom-made offer.

Craft a Compelling Message

Your call to action slide must be written in an active language tone to ensure audience engagement . It is important to use strong verbs that connect your message and the value your product or service brings to the potential buyer’s life. For that purpose, you should personalize the message to be directed to the audience attending your presentation on that specific day. How can you do that? Bring in relevant facts that interest your attendees and use recent factual information about your offer.

The CTA has to be concise yet powerful. Font size matters on this behalf, so you need to test the readability from several distance rows or opt for a complementary speech CTA. Technically speaking, use no less than 24pt as font size to write the text for the CTA button and 18pt for the contextual text.

The Emotional Value

Storytelling in presentations is an excellent aid when you need to create a CTA without making the slide look self-promotional. You can articulate the graphics and the presentation’s speech as different chapters of a narrative, where the CTA is the epilogue of your story. This approach requires aligning all the graphics to your narrative, avoiding technical jargon that might distract the audience from your story’s core value, and creating a summary slide that exposes the benefits of taking action now.

General Recommendations for High-Quality CTA Slides

We want to conclude this section with tips from our experience creating effective call-to-action slides. First and foremost, you can only add one CTA per slide. If your presentation has multiple objectives requiring a CTA, something is not working. Less is more, and you dilute the message if you distract the audience with multiple options to choose from.

That being said, the layout for the call to action slide has to be minimalistic. All elements must direct attention to the CTA section, and ample white space is extremely important so the audience focuses on that key point.  This is not an extra slide on your deck. It has to remain consistent with the slide deck’s style regarding color palette, font pairing options, and graphics; otherwise, it feels disconnected. Visual hierarchy principles indicate that the human eye scans content from left to right, top to bottom in the Western culture (languages that are read right to the left invert the horizontal axis but preserve the vertical one). Place your content accordingly, making the CTA the final element that attracts the user. You can test the correct placement of your call to action by checking the slides across different devices.

In this section, you can find our selection of Google Slides and PowerPoint templates that are fit to create call to action slides in just a couple of minutes. Download and customize them for any kind of presentation topic.

1. Corporate CTA Slide Deck

Secure business deals by inviting your clients to reach out in a clean and professional layout. This call to action template for PowerPoint features an array of icons to indicate address, phone number, email, and website.

Use This Template

2. Dropshipping Call-to-Action Slide

For any kind of dropshipping business that seeks to close partnership deals with fellow entrepreneurs, this slide deck contains all the graphical elements to depict your business model and invite to get in touch.

3. Product Presentation Call to Action Slide

Highlight the key features of your product with a creative call to action slide layout. Four different arrangements to tailor your product presentation for maximum sales performance. Check it out!

4. IT Consultancy Call to Action Slide

A slide deck intended for IT agencies delivering services to both clients and corporations. You can craft a compelling presentation describing your team, the services you offer, your expertise, strategy to implement, and summarize it with a carefully designed call to action slide.

5. CTA Slide for Business Presentations

Ideal for company presentations, product sales pitches (as we’ve seen in our example above), and more. Customize the slides of this presentation deck in just minutes.

Creating persuasive CTAs can transform your presentations from informative to persuasive content, even when you don’t feel such a transition is forced. Your audience is inspired to act because of the quality of your presentation, making the CTA slide the final touch to convince them of your expertise on the matter.

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10 Good PowerPoint Presentation Examples

Engaging presentations are the secret sauce of effective communication. They bring life to ideas and transform information into inspiration. They are the heartbeat of any memorable message, connecting with your audience. With the power to captivate, educate, and motivate your audience, the best PowerPoint presentations can turn complex ideas into easy-to-understand visuals. Hence, we will discuss good PowerPoint presentation examples.  

An engaging PowerPoint presentation perfectly blends content, design, and to-the-point information. A presentation’s visual appeal can significantly shape perceptions of credibility, commitment to a project, and relatability. Therefore, we have curated a list of good PowerPoint presentation examples for you to take inspiration from and make your next presentation stand out. 

What Makes A Good PowerPoint Presentation?

To create the best PowerPoint presentations, we can go overboard with numerous designs and template options in PowerPoint. Having a variety of choices, like colors, formats, visuals, and fonts, is a creative opportunity. However, being selective is vital because not all design choices lead to success and make for PowerPoint presentation examples. 

There’s no one correct way to design your next PowerPoint presentation. Still, some good and bad presentation example designs are more effective than others. While a bad presentation can give off an unprofessional look, a good one can visually establish your brand and leave a lasting impression on your audience. 

Let’s look at some of the excellent PowerPoint presentation examples that will help you up your presentation game:

• Limited text
• Less or minimal transitions and animations
• Cohesive color pallet
• Keeping contextual graphics
• Customized illustrations
• Use no font size smaller than 18 point
• Logical flow of content
• Effective use of bullet points
• Proper symmetry between different paragraphs and pointers
• Having an engaging summary with a clear Call to Action

Limited Text

Limited text in a PowerPoint presentation works wonders, transforming it into an engaging and crystal-clear presentation. Less is more when it comes to text on slides. Keeping your content concise allows your audience to focus on your message instead of squinting at paragraphs of information.

A slide with a striking image or impactful phrase instantly grabs attention and conveys your point. Using this approach makes your presentation look great. It also helps your audience remember key takeaways, making it one of the best PowerPoint presentation examples

PRO TIP: The golden rule of holding the audience’s attention is using 30 words per slide or a minimum of 6-8 lines on each slide to help create a seamless flow where graphics complement your spoken words.

Best PowerPoint Presentation Examples With Limited Text:

Less or Minimal Transitions And Animations

Too many animations and transitions may not be your presentation’s best buddies. They can steal the spotlight from the core of your message. Best PowerPoint presentations shine by keeping animations and transitions in check. Use it in moderation to emphasize a point or draw attention to specific elements in your visuals.

One of the best PowerPoint presentation examples in terms of transitions and animations is using a “fade-in” animation for bullet points or critical pieces of information. Instead of displaying all the text at once, you can set it to appear one at a time as you discuss each one. This gradual reveal creates curiosity and keeps your audience engaged and focused on the current topic. 

READ MORE: How to add animation in PowerPoint?  

Best PowerPoint Presentation Examples with Minimal Transitions:

Cohesive color pallet.

Another PowerPoint presentation examples includes a cohesive color palette throughout the presentation. We are not saying you must brush up on the color theory game before making your presentation, but knowing what colors to use can make a real difference. A well-thought-out color palette combination that complements and harmonizes can effectively direct your audience’s focus. It highlights what matters and downplays less critical information when needed.

Now, picking the right colors might seem like a puzzle. The golden rule is to use colors that work well together and provide a clear contrast without straining the eyes. If you’re short on time or inspiration, Microsoft Office’s ready-made color schemes can be a lifesaver.

PowerPoint Presentation Examples with cohesive color pallet:

Keeping Contextual Graphics 

A picture really can say a thousand words. Good PowerPoint presentation examples incorporate graphs, photos, and illustrations that enhance your points and keep your audience engaged. But remember, it’s crucial to put these visuals in context. Having contextual graphics or illustrations and explaining why they’re there verbally will help the audience connect the dots and understand the material. It looks great and ensures your message is crystal clear and memorable.

Best PowerPoint Presentations with Contextual Graphics:

Customized Illustrations 

Adding customized illustrations to your PowerPoint slides is one of the best PowerPoint slide examples. It’s like giving your presentation a unique personality and a touch of authenticity. It’s a game-changer that can take your slides from ordinary to outstanding. Generic stock images or clip art can feel impersonal and overused. On the other hand, customized illustrations are tailored to your message and brand, making your content exclusive. They allow you to convey your ideas in a way that is distinctively “you,” establishing a stronger connection with your audience.

PowerPoint Presentation Examples with Illustrations:

Use no Font Size Smaller Than 18 point

Maintaining a minimum font size of 18 points in your best PowerPoint presentations is like giving your audience the gift of clarity and readability. It’s a simple yet impactful way to ensure your message shines through and your presentation looks professional. No one wants to squint or strain their eyes to read a tiny text on a slide. 

When you use an 18-point font or larger, your content becomes instantly more accessible. Your audience can comfortably read what’s on the screen, allowing them to stay focused on your message rather than struggling to make out the words. An easily readable font is not only a good PowerPoint example, but it also helps your audience digest your content and perceive your presentation as professional and user-friendly.

PowerPoint Presentation Examples with Font Sized 18:

READ MORE: Best Presentation Fonts

Logical Flow of Content 

Good PowerPoint presentation examples had a logical flow of content. You should maintain a logical flow of the content in your PowerPoint presentation. It is like crafting a smooth, well-executed experience for your audience. The roadmap keeps them engaged, helps them follow your story, and ensures your message hits the mark. 

A presentation with a chaotic sequence of ideas or topics can leave your audience puzzled and disconnected. A logical flow, on the other hand, guides your audience seamlessly from one point to the next, making it easy for them to grasp the bigger picture. When your content unfolds in a logical order, it forms a narrative that’s easier for the human brain to digest and remember. You can also create great slideshow presentation examples with good logical flow.

Best PowerPoint Presentation Examples with FlowChart:

EXPLORE: Flowchart PowerPoint Templates

Effective Use of Bullet Points

To create the best PowerPoint presentations you need to Effectively use bullet points in your PowerPoint presentation is like serving bite-sized portions of information to your audience. It is an excellent way of keeping them engaged and ensuring your message is digestible and memorable. Bullet points break down complex ideas into concise, easy-to-follow chunks. They act as signposts, guiding your audience through your content with a clear roadmap.

Limiting the number of bullet points to 8-10 per slide prevents information overload and gives each point the attention it deserves. People have a limited attention span, so bullet points are your allies in delivering information efficiently. They allow your audience to absorb key takeaways without feeling overwhelmed. Plus, bullet points serve as excellent prompts for your verbal delivery, keeping you on track and ensuring you don’t forget essential details. 

Best PowerPoint Presentation Examples with Bullet Points:

Proper Symmetry Between Different Paragraphs and Pointers

Ensuring proper symmetry between different paragraphs and pointers in your presentation is similar to creating a smooth flow that captivates your audience. It’s all about balance, and when done right, it can significantly enhance the appeal and effectiveness of your slides. Just as a well-balanced meal is more appetizing, slides with balanced content are more visually appealing. 

When you maintain a consistent and symmetrical structure, it creates a sense of order and professionalism. Symmetrical layouts help your audience anticipate what’s coming next. When they see a pattern, like consistent bullet point structure or paragraph formatting, it becomes easier for them to follow your narrative. This predictability allows your audience to focus, not jumble. 

Best PowerPoint Presentation Examples with Symmetry:

Having an Engaging Summary With a Clear Call to Action

Last on this list of best PowerPoint presentations is an engaging summary with a clear call to action. Think of the summary as the highlight of your presentation. It recaps the essential takeaways, ensuring your audience fully grasps the key messages you want to convey. This reinforcement is critical because it’s what your audience will most likely remember long after your presentation. 

A clear CTA is like extending a helping hand to your audience, guiding them on what steps to take next. Whether it’s encouraging them to explore further resources, make a decision, or get in touch with you. Adding an engaging summary with a clear CTA to your slides is the grand finale that ties your presentation together.

Best PowerPoint Presentation Examples with Clear Call to Action:

EXPLORE: Call to Action PowerPoint Templates  

Best PowerPoint Presentation Examples

Now you know the essential things to include to make better presentations. As a busy professional, it might be time-consuming and hectic for you to create presentations from scratch. Therefore, we have created templates for multiple purposes for you to use. You can directly download them and customize them as per your requirements. We have mentioned the examples of PowerPoint presentations below:

Project Kick-Off PowerPoint Presentation Examples

Use this template to share your project initiation plans with your teams and stakeholders. It helps you start a project and aligns your audience with your vision. These slides examples give your audience a complete overview of your project, including your project goals and objectives, timeline, team members, plans, etc. Use this to ensure that your team members and stakeholders know all the initial project details.

This template has multiple slides dedicated to different purposes, such as meeting agendas, project charters, approaches and methodologies, timelines, team mapping, roles and responsibilities, etc. Its consistent theme makes it professional and attractive. Download and customize it according to your needs.

Business Review Presentation PowerPoint Template

Business professionals can use this template to assess and review various stages of their business. The purpose is to help your team members, investors, and stakeholders understand the business’s overall performance. You can also use this to outline strengths, weaknesses, threats, and opportunities for effective business planning.

It includes multiple MS PowerPoint slide examples on topics such as market analysis, sales review, people’s review, strategies, etc. You can also include market trends, customer feedback, and updates on new product launches. Just download the template and edit it to suit your company guidelines.

Project Status Review Deck PowerPoint Presentation Examples

Use this template to review your business’s current state. It helps you outline your project progress, challenges, risks, and milestones. It is an excellent tool for project managers to help them inform and align their team members, customers, and stakeholders about the project. It transparently conveys key information and builds trust with the audience.

It includes multiple slides dedicated to different purposes, such as a Project progress summary, milestones, project work plan, Budget Summary, Risk analysis, and metrics to track performance. It allows better collaboration among team members and facilitates an efficient process. Different types of graph elements, like charts and graphs, enhance the visual appeal of this presentation.

SWOT Analysis 

You can use this template to assess internal and external factors affecting your business. It stands for Strengths, weaknesses, opportunities, and threats. It helps you in strategic planning by outlining the strong areas, limitations, upcoming opportunities, and external threats that may stop you from achieving your goals.

This template uses multiple graphic elements and an attractive theme, making it appealing to the audience. It is fully editable, and you can also add elements to it. Add your company theme or colors to match your brand identity.

Business Roadmap PowerPoint Presentation Examples

This template acts as a visual communication tool to convey the steps you need to achieve a business objective. It outlines the goals, timelines, and milestones of your business projects. It’s easier for teams to work together on a common objective when all the tasks and steps are clear, along with deadlines. Roadmap templates exactly do that for you.

It has a highway road visual with destinations, which visualizes the objectives to reach in chronological order. The audience will immediately understand the topic and tasks. Download this template and use it to enhance your team’s performance.

Marketing Plan Deck

This marketing plan deck helps you outline all your marketing plans. It lets you visually communicate your strategy, goals, target persona, and work action plans to your team members and stakeholders. It includes multiple slides for Brand Planning, Brand implementation, and Brand tracking, which give your audience a detailed overview of all your marketing efforts.  

The consistent blue theme for all the slides makes it easy for the audience to follow. It also includes multiple graphical elements. You can add background images along with colors to personalize the presentation according to your brand identity. Just download it and start using it to create outstanding presentations.

Business Pitch Deck PowerPoint Presentation Examples

Do you have a new product or idea and want to create it in reality? However, a lack of funds limits your ability to pursue this. Then, you need to present your ideas to investors or stakeholders to get their funding and support. It would be best if you made them trust you by inspiring them with the potential of your idea or product. This business pitch template will help you with that.

It consists of multiple slides showcasing your purpose, problem statement, and solution. It also includes the current market size, competitor analysis, and business model. It’s better to add teams to this presentation, as it boosts investors’ confidence if there is a solid team to achieve the desired results. Download this template and create excellent presentations to get your investors on board.

SMART Goals PowerPoint Presentation Examples

This template assists you in making structured goals. Smart goals stand for Specific, Measurable, Achievable, Relevant, and Time-bound. It means your goals should be specific and easy to measure. The goal should be achievable and relevant and have a deadline. 

Let’s consider an example:

A typical goal will be: Increase traffic on our website.

Its Smart Goals version will be: Increase monthly website traffic by 20% compared to the previous month by implementing SEO optimization, content marketing, and social media promotion strategies within the next six months.

There are 5 sections in which you can fill in your goals. It’s fully editable, and you can customize it as per your needs. Add colors, images, icons, etc. This Smart goals presentation will help you achieve your goals effectively.

Important PowerPoint Presentation Tips

While building a PowerPoint presentation’s design, content, and flow shall be tailored to hit its target audience. Making your presentation eye-catching is essential to steer clear of Call to Action goals. However, taking your PowerPoint presentations to the next level can be time-consuming. So, getting yourself help from professional PowerPoint examples as provided like SlideUpLift can be a game-changer you’ll want to know about.

PRO TIP: It’s important that you follow the Who, What, and Where tips to up your presentation game.

SlideUpLift provides expert guidance on presentation best practices and helps you customize your slides as per your requirements. Our extensive library covers a wide range of industries and topics. But that’s not all. SlideUpLift also offers a collection of beautifully designed templates, graphics, and icons and provides professional PowerPoint Templates for your needs. 

What makes a PowerPoint presentation "good"?

A good PowerPoint presentation effectively communicates its message, engages the audience, and utilizes clear, visually appealing slides with well-structured content.

Where Can I Find Examples Well-Designed PowerPoint Presentation examples For Inspiration?

You can find good PowerPoint presentation examples of well-designed presentations on websites and platforms that offer presentation templates like SlideUpLift.

What are some key examples of good presentation?

Successful PowerPoint presentations often include: 

• concise content
• engaging visuals
• a logical flow
• limited use of text, and 
• a clear call to action

How can I ensure my PowerPoint presentation aligns with the best practices?

To ensure your presentation follows best practices, focus on storytelling, maintain visual consistency, limit bullet points, use high-quality visuals, and practice your delivery.

Are there any tools or resources to help me improve my PowerPoint presentations?

Yes, SlideUpLift provides various tools and resources, including PowerPoint add-ins, design templates, and online tutorials that help you enhance your presentation skills and create compelling slides.

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17 PowerPoint Presentation Examples That Show Style and Professionalism

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By Iveta Pavlova

in Inspiration

6 years ago

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There are way too many bad PowerPoint presentation examples that can bore you to death. Well, today’s post is not about them. We believe that it’s always important to show the good examples out there and follow their lead. We admit it, it was pretty hard to dig out the good PowerPoint presentation examples from the mass. We’ve added our opinion on each piece and why we believe it’s worthy of being included in this collection. Let’s begin!

You may be interested in  The Best Free PowerPoint Templates to Download in 2022

1. The Sketchnote Mini-Workshop by Mike Rohde

An eye-catchy PowerPoint presentation example whose content is fully hand-written. What we love about this design, is the high personalization level that is achieved via handwriting. It almost feels like the author is drawing and writing in front of the viewers’ eyes. A digital presentation that conveys a physical feeling.

2. 10 Ways to Spread The Love in The Office by Elodie A.

The following presentation is a real eye candy. We can’t help it, the cartoon style lives in our hearts. An incredibly appealing PowerPoint presentation that brings positive vibes and a good mood through vibrant cartoon illustrations. It gets bonus points for the usage of bullet points and little text.

3. The Great State of Design with CSS Grid Layout and Friends by Stacy Kvernmo

A presentation that tells a story is always a good example that everyone should follow. This PowerPoint presentation has a lot of slides that tell different mini-stories. The way they are depicted is really engaging – they almost look like a sequence of frames that make up a video. This technique really nails the viewers’ attention.

4. We live in a VUCA world by Little Dragon Films

A classy design of a PowerPoint presentation example – a dark theme and white font on top with just a single color accent – red. Such designs are really suitable for serious topics like this one. To soften the contrast between the black background and white font, the author has used a gradient on the background which gives the illusion of soft light in the middle of the design.

5. 2017 Marketing Predictions—Marketo by Marketo

A design that was made over a year ago but it’s still really trendy. In the following PowerPoint presentation example, we can see the combination of 3D shapes, beautiful hand-written fonts, negative space techniques, and more. The overall feeling is of futuristic design. Moreover, they used the color of 2018 – Ultra Violet for their color scheme. Maybe, they did predict the future after all.

6. 10 Ways Your Boss Kills Employee Motivation by Officevibe

Who doesn’t like to see a familiar face? We know your audience does! It’s proven that if you show a familiar face to your viewers, you nail their attention and boost their engagement level. This is the technique used in the following PowePoint presentation. Moreover, the inner slides of the presentation are also cartoons with big conceptual illustrations and little text. The formula for a really good presentation.

7. How to Successfully Run a Remote Team from Weekdone.com

We haven’t really seen many PowerPoint presentation examples with top-view illustrations. The following presentation really reminded us that when presenting to an audience, you should always think: How to make your design stand out from the rest? Well, this one really caught our eye. In addition, we love the bright colors, geometric shapes, and overall flat feeling, all of which are among the graphic design trends for 2022 .

8. SXSW 2018 – Top Trends by Matteo Sarzana

People love visuals and this is an undeniable fact. The whole PowerPoint presentation is built on high-quality photos, each including a little tagline in the middle. We love the consistency, we love the factor of surprise, and we love the high engagement level this presentation creates. Just make sure to back up such presentation type with a good speech!

9. How to study effectively? by sadraus

Semi-transparent overlays, geometric shapes, a video inside… Everything about this PowerPoint presentation screams “modern”. The grayscale coloring is accompanied by a fresh green color accent. The choice of images clearly suggests that the target audience is young people. The overall feeling that we get from this PowerPoint presentation – is youthful and modern.

10. Study: The Future of VR, AR, and Self-Driving Cars by LinkedIn

A presentation about the future should look futuristic, right? The following PowerPoint presentation example is proof that you should always connect the subject of your presentation to its design. Everything in this presentation speaks of futuristic: the choice of fonts, colors, effects, and even some elements look like holograms from the future.

11. 9 things I’ve learned about SaaS by Christoph Janz

A PowerPoint presentation example created in a consistent style by using a blue theme. Why did we include this presentation? We love the fact that the author has shown an alternation of text and visuals (from slides 7 to 22). This technique is proven to hold the attention of the viewer. Moreover, the way the graphics are presented (on a napkin) draws the interest even more.

12. How To Achieve Something Extraordinary In Life by Sultan Suleman Chaudhry

A PowerPoint presentation example that shows consistency and style by using a strict color scheme: orange, beige, and deep blue. Orange and blue are one of the most popular contrasting combinations widely used in all kinds of designs. If you are not sure what colors to go with, simply choose a tested color scheme.

13. New trends to look out for 2018 winter season by FemmeConnection

Geometric shapes and negative space techniques are among the  graphic design trends for 2018  which is why we see them often in PowerPoint presentation examples and other designs. In the following presentation, we can see a collection of women’s clothes presented in a very engaging way with the help of rounded geometric shapes, negative space technique, and the color pink.

14. Fear of Failure by Sultan Suleman Chaudhry

Speaking of the usage of geometric elements in the presentation’s design, let’s see another example. An elegant design decorated with circles, triangles, and more geometric details. What else we love about this presentation is that it only has one color accent – light yellow which looks classy and pleasant for the eye.

15. The Three Lies About Your Age by Sean Si

A great choice of fonts, beautiful semi-transparent geometric elements, and trendy futuristic colors. This is one of the PowerPoint presentation examples that we absolutely love. The story is engaging and the design is extremely appealing – a combination that keeps the viewers’ eyes on the screen from the beginning till the end.

16. Secrets to a Great Team by Elodie A.

Bright, fun, using lots of illustrations and cartoon characters – definitely our kind of PowerPoint presentation. Why do we love it so much? Well, cartoons are real ice-breakers between you and your audience. Moreover, cartoon characters are easier to relate to than a real human face. If you need to connect on a deeper level with your audience, this is your kind of presentation!

You’d probably like to learn  4 Invaluable Presentation Design Tips You Wish You Knew Earlier

17. How to Build a Dynamic Social Media Plan by Post Planner

A great presentation PowerPoint example with watercolor illustrations and backgrounds that look hand-drawn. We also see semi-transparent colorful overlays, high-quality conceptual photos, and great, useful content. What more would you want from a presentation, right?

We always love to hear your opinion about stuff. So, what do you think of these PowerPoint presentation examples? Do you think that you’ve created a presentation better than these? We’d love to see your own creations in the comments below if you want to share them with us.

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• 7 Most Popular Software for Presentations
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• 70 Inspiring Presentation Slides with Cartoon Designs
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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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30 Examples: How to Conclude a Presentation (Effective Closing Techniques)

By Status.net Editorial Team on March 4, 2024 — 9 minutes to read

Ending a presentation on a high note is a skill that can set you apart from the rest. It’s the final chance to leave an impact on your audience, ensuring they walk away with the key messages embedded in their minds. This moment is about driving your points home and making sure they resonate. Crafting a memorable closing isn’t just about summarizing key points, though that’s part of it, but also about providing value that sticks with your listeners long after they’ve left the room.

Crafting Your Core Message

To leave a lasting impression, your presentation’s conclusion should clearly reflect your core message. This is your chance to reinforce the takeaways and leave the audience thinking about your presentation long after it ends.

Identifying Key Points

Start by recognizing what you want your audience to remember. Think about the main ideas that shaped your talk. Make a list like this:

• The problem your presentation addresses.
• The evidence that supports your argument.
• The solution you propose or the action you want the audience to take.

These key points become the pillars of your core message.

Contextualizing the Presentation

Provide context by briefly relating back to the content of the whole presentation. For example:

• Reference a statistic you shared in the opening, and how it ties into the conclusion.
• Mention a case study that underlines the importance of your message.

Connecting these elements gives your message cohesion and makes your conclusion resonate with the framework of your presentation.

30 Example Phrases: How to Conclude a Presentation

• 1. “In summary, let’s revisit the key takeaways from today’s presentation.”
• 2. “Thank you for your attention. Let’s move forward together.”
• 3. “That brings us to the end. I’m open to any questions you may have.”
• 4. “I’ll leave you with this final thought to ponder as we conclude.”
• 5. “Let’s recap the main points before we wrap up.”
• 6. “I appreciate your engagement. Now, let’s turn these ideas into action.”
• 7. “We’ve covered a lot today. To conclude, remember these crucial points.”
• 8. “As we reach the end, I’d like to emphasize our call to action.”
• 9. “Before we close, let’s quickly review what we’ve learned.”
• 10. “Thank you for joining me on this journey. I look forward to our next steps.”
• 11. “In closing, I’d like to thank everyone for their participation.”
• 12. “Let’s conclude with a reminder of the impact we can make together.”
• 13. “To wrap up our session, here’s a brief summary of our discussion.”
• 14. “I’m grateful for the opportunity to present to you. Any final thoughts?”
• 15. “And that’s a wrap. I welcome any final questions or comments.”
• 16. “As we conclude, let’s remember the objectives we’ve set today.”
• 17. “Thank you for your time. Let’s apply these insights to achieve success.”
• 18. “In conclusion, your feedback is valuable, and I’m here to listen.”
• 19. “Before we part, let’s take a moment to reflect on our key messages.”
• 20. “I’ll end with an invitation for all of us to take the next step.”
• 21. “As we close, let’s commit to the goals we’ve outlined today.”
• 22. “Thank you for your attention. Let’s keep the conversation going.”
• 23. “In conclusion, let’s make a difference, starting now.”
• 24. “I’ll leave you with these final words to consider as we end our time together.”
• 25. “Before we conclude, remember that change starts with our actions today.”
• 26. “Thank you for the lively discussion. Let’s continue to build on these ideas.”
• 27. “As we wrap up, I encourage you to reach out with any further questions.”
• 28. “In closing, I’d like to express my gratitude for your valuable input.”
• 29. “Let’s conclude on a high note and take these learnings forward.”
• 30. “Thank you for your time today. Let’s end with a commitment to progress.”

Summarizing the Main Points

When you reach the end of your presentation, summarizing the main points helps your audience retain the important information you’ve shared. Crafting a memorable summary enables your listeners to walk away with a clear understanding of your message.

Effective Methods of Summarization

To effectively summarize your presentation, you need to distill complex information into concise, digestible pieces. Start by revisiting the overarching theme of your talk and then narrow down to the core messages. Use plain language and imagery to make the enduring ideas stick. Here are some examples of how to do this:

• Use analogies that relate to common experiences to recap complex concepts.
• Incorporate visuals or gestures that reinforce your main arguments.

The Rule of Three

The Rule of Three is a classic writing and communication principle. It means presenting ideas in a trio, which is a pattern that’s easy for people to understand and remember. For instance, you might say, “Our plan will save time, cut costs, and improve quality.” This structure has a pleasing rhythm and makes the content more memorable. Some examples include:

• “This software is fast, user-friendly, and secure.”
• Pointing out a product’s “durability, affordability, and eco-friendliness.”

Reiterating the Main Points

Finally, you want to circle back to the key takeaways of your presentation. Rephrase your main points without introducing new information. This reinforcement supports your audience’s memory and understanding of the material. You might summarize key takeaways like this:

• Mention the problem you addressed, the solution you propose, and the benefits of this solution.
• Highlighting the outcomes of adopting your strategy: higher efficiency, greater satisfaction, and increased revenue.

Creating a Strong Conclusion

The final moments of your presentation are your chance to leave your audience with a powerful lasting impression. A strong conclusion is more than just summarizing—it’s your opportunity to invoke thought, inspire action, and make your message memorable.

Incorporating a Call to Action

A call to action is your parting request to your audience. You want to inspire them to take a specific action or think differently as a result of what they’ve heard. To do this effectively:

• Be clear about what you’re asking.
• Explain why their action is needed.
• Make it as simple as possible for them to take the next steps.

Example Phrases:

• “Start making a difference today by…”
• “Join us in this effort by…”
• “Take the leap and commit to…”

Leaving a Lasting Impression

End your presentation with something memorable. This can be a powerful quote, an inspirational statement, or a compelling story that underscores your main points. The goal here is to resonate with your audience on an emotional level so that your message sticks with them long after they leave.

• “In the words of [Influential Person], ‘…'”
• “Imagine a world where…”
• “This is more than just [Topic]; it’s about…”

Enhancing Audience Engagement

To hold your audience’s attention and ensure they leave with a lasting impression of your presentation, fostering interaction is key.

Q&A Sessions

It’s important to integrate a Q&A session because it allows for direct communication between you and your audience. This interactive segment helps clarify any uncertainties and encourages active participation. Plan for this by designating a time slot towards the end of your presentation and invite questions that promote discussion.

• “I’d love to hear your thoughts; what questions do you have?”
• “Let’s dive into any questions you might have. Who would like to start?”
• “Feel free to ask any questions, whether they’re clarifications or deeper inquiries about the topic.”

Encouraging Audience Participation

Getting your audience involved can transform a good presentation into a great one. Use open-ended questions that provoke thought and allow audience members to reflect on how your content relates to them. Additionally, inviting volunteers to participate in a demonstration or share their experiences keeps everyone engaged and adds a personal touch to your talk.

• “Could someone give me an example of how you’ve encountered this in your work?”
• “I’d appreciate a volunteer to help demonstrate this concept. Who’s interested?”
• “How do you see this information impacting your daily tasks? Let’s discuss!”

Delivering a Persuasive Ending

At the end of your presentation, you have the power to leave a lasting impact on your audience. A persuasive ending can drive home your key message and encourage action.

Sales and Persuasion Tactics

When you’re concluding a presentation with the goal of selling a product or idea, employ carefully chosen sales and persuasion tactics. One method is to summarize the key benefits of your offering, reminding your audience why it’s important to act. For example, if you’ve just presented a new software tool, recap how it will save time and increase productivity. Another tactic is the ‘call to action’, which should be clear and direct, such as “Start your free trial today to experience the benefits first-hand!” Furthermore, using a touch of urgency, like “Offer expires soon!”, can nudge your audience to act promptly.

Final Impressions and Professionalism

Your closing statement is a chance to solidify your professional image and leave a positive impression. It’s important to display confidence and poise. Consider thanking your audience for their time and offering to answer any questions. Make sure to end on a high note by summarizing your message in a concise and memorable way. If your topic was on renewable energy, you might conclude by saying, “Let’s take a leap towards a greener future by adopting these solutions today.” This reinforces your main points and encourages your listeners to think or act differently when they leave.

Frequently Asked Questions

What are some creative strategies for ending a presentation memorably.

To end your presentation in a memorable way, consider incorporating a call to action that engages your audience to take the next step. Another strategy is to finish with a thought-provoking question or a surprising fact that resonates with your listeners.

Can you suggest some powerful quotes suitable for concluding a presentation?

Yes, using a quote can be very effective. For example, Maya Angelou’s “People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” can reinforce the emotional impact of your presentation.

What is an effective way to write a conclusion that summarizes a presentation?

An effective conclusion should recap the main points succinctly, highlighting what you want your audience to remember. A good way to conclude is by restating your thesis and then briefly summarizing the supporting points you made.

As a student, how can I leave a strong impression with my presentation’s closing remarks?

To leave a strong impression, consider sharing a personal anecdote related to your topic that demonstrates passion and conviction. This helps humanize your content and makes the message more relatable to your audience.

How can I appropriately thank my audience at the close of my presentation?

A simple and sincere expression of gratitude is always appropriate. You might say, “Thank you for your attention and engagement today,” to convey appreciation while also acknowledging their participation.

What are some examples of a compelling closing sentence in a presentation?

A compelling closing sentence could be something like, “Together, let’s take the leap towards a greener future,” if you’re presenting on sustainability. This sentence is impactful, calls for united action, and leaves your audience with a clear message.

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A step-by-step guide to craft a winning sales presentation outline 

Get your team on prezi – watch this on demand video.

Anete Ezera February 08, 2023

Creating an effective sales presentation outline is crucial if you want to impress and persuade potential customers to purchase your products or services. Whether you’re part of a small startup or a large corporation, a well-crafted presentation can help you make a powerful and convincing case for your offering.

Crafting a successful sales presentation can be a challenging task. With the right knowledge and tools, you can create a winning presentation that communicates the value of your product or service while saving time in the process. Whether you’re giving a presentation in person or online, the key is to keep your audience engaged and interested in what you have to say. In this article, we’ll go over the basic structure of a sales presentation, offer tips for making as effective a sales presentation outline as possible, and provide some great sales presentation templates and examples you can use for inspiration.

The structure of a sales presentation

• Introduction

The introduction of your sales presentation should grab your audience’s attention. It also should give them a sense of what they can expect from the rest of the presentation. Start by introducing yourself and your company, and then provide a brief overview of the product or service you’re going to be discussing. This is also a good opportunity to establish a connection with your audience by finding common ground or addressing any pain points they may be facing.

• Problem Statement

After the introduction, it’s important to clearly define the problem or challenge that your product or service is designed to solve. This will help your audience understand the need for what you’re offering. It’ll also set the stage for the next section of the presentation.

Now that you’ve clearly defined the problem, it’s time to introduce your solution. This is where you’ll provide detailed information about your product or service, including its features, benefits, and any relevant case studies or testimonials. It’s also the time to address any potential objections or concerns that your audience may have.

• Demonstration

If possible, include a live demonstration or visual aids like images, videos, or diagrams in your presentation. This will help your audience see how your product or service works in action and will provide a better sense of its value.

• Call to Action

The final step of your sales presentation is to ask for the sale. This can be as simple as asking for the order or booking a follow-up meeting. Be sure to remind your audience of the benefits of your product or service, and make it easy for them to take the next step.

Sales presentation outline tips

When crafting your sales presentation outline, there are a few things you have to keep in mind to make the presentation a true success. Take note of the following sales presentation structure tips that’ll help you create a presentation that stands out and makes an impact. 

Start your presentation right

The first impression is everything. Grab your audience’s attention with a compelling start of the presentation – introduce a shocking statistic, tell a story, or display a capturing visual. This way you’ll catch people’s interest right from the start. 

Support your claims

Use data and customer testimonials to support your claims about the key problem or pain point your product or service tackles.

Make an impact with data visualizations

Add interactive visuals such as graphics and charts to display statistics and other data in an engaging manner. Use Prezi Design to create these visuals. Also, use dynamic visuals, images, and videos – that’ll make the presentation more engaging and interactive.

Have a well-defined structure

Make sure to use a clear and consistent structure throughout the presentation, with a clear beginning, middle, and end. You want your presentation to feel like a story that’s well-formatted and thought-out. 

Highlight your USP

Clearly define your Unique Selling Proposition (USP) and highlight it throughout the presentation. Emphasize your USP using bold statements, impactful data, and eye-catching visuals.

Use storytelling techniques

Make your presentation more engaging and memorable by applying storytelling techniques. Swap your slide-based presentation for a Prezi presentation that elevates the storytelling experience. The non-linear format allows you to jump between topics instead of going through slides. This way your presentation will feel more like a conversation rather than a speech, making it a much more engaging and interactive experience.

Practice to make it perfect

Practice your delivery and timing to ensure that you stay within the allotted time and keep the audience engaged. This will help you define your sales presentation structure as you’ll notice what presentation parts take longer to discuss and where you need to add more content or context.

End your sales presentation on a memorable note

End your presentation with a clear call to action that leaves a lasting impact. Apply visuals, like images, data visualizations, videos, and animations to catch people’s attention. Also, remember to include contact information so the audience can follow up with you.

By incorporating the tips outlined above, you’ll be well on your way to creating an effective sales presentation that’ll help you close more deals. Remember that each presentation is unique and needs to be tailored based on the audience and context.

Great sales presentation examples

Developing a powerful sales presentation from scratch can be challenging. Seeking inspiration from existing successful examples can assist in creating a presentation that’ll leave a lasting impression on your audience. That’s why we’ve compiled a list of great sales presentation examples that score in presentation design and structure. 

Sales presentation on communicating key business elements

This presentation examines how to better define the purpose, vision, mission, values, and key business metrics. It’s a great example of a visually appealing and engaging sales presentation structure that scores in presentation design. It’s easy to navigate the presentation as you can zoom in and out of topics. Also, the visualization of a table as topic placement creates a compelling layout. The overall structure of the presentation has a natural and logical flow, going from background information to an action-based plan. 

Salesforce presentation

If you’ve ever wondered how to turn your workforce into salesforce, this presentation provides a clear guide that makes it easy for you to dig deep into this topic. The visual format clearly represents the topic and captures attention with the highlighted title and topics. 

Also, when viewing this presentation, you can zoom in and out on topics, deciding what you want to read about first. The layout is simple and straightforward, leaving no room for confusion. The presentation is structured to introduce the topic first, then go to 3 main talking points, and finally lead to tips that leave the audience with an action plan in mind. The presentation design also helps to navigate and understand the content better.  

Sales kickoff presentation

What makes a good sales kickoff? This presentation provides a step-by-step guide to having a great sales kickoff using powerful visuals and a well-defined structure. 

The steps are visualized as American football icons and illustrate the order in which they should be discussed. This provides an engaging viewing experience with a clearly defined outline that navigates the audience throughout the presentation

Creating an effective sales presentation outline is crucial for impressing and persuading potential customers to purchase your products or services. Crafting an effective sales presentation involves understanding your audience’s needs and customizing the presentation to suit them. The basic structure of a sales presentation includes an introduction, problem statement, solution, demonstration, and call to action. To make your presentation a success, it is important to start with a compelling introduction, support your claims with data and customer testimonials, use data visualization to make an impact, and have a well-defined structure. By following the tips and using the examples provided in this article, you can create a winning sales presentation that effectively communicates the value of your idea, product, or service and keeps your audience engaged and interested.

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