how to write a good application letter for sales representative

15 Sales Representative Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Representative jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are a necessity when applying for a job. They give the potential employer insight into who you are and why you would be a good fit for their company. A cover letter can also help to ease the decision-making process by providing an explanation of your qualifications and why you would be a great fit.

Here are 15 amazing Sales Representative cover letters that are professionally written and will help you stand out and get that job!

Sales Representative Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Representative Sample 1

Dear Hiring Manager,

As a Sales Representative with experience in marketing and sales, I am confident that my skills will contribute to the success of your company. I am passionate about helping people find the best solutions for their needs and am eager to work with your team. My goal is to provide excellent customer service while also identifying new opportunities for growth.

Sales Representative Sample 2

My name is _______________________________________ and I am interested in the Sales Representative position . My qualifications include:

Strong communication skills, including both written and oral. Willingness to travel extensively outside of the office. Ability to work under pressure and meet deadlines. Nimble mind for adapting to constantly changing demands.   Ability to work well in a team environment.

Sales Representative Sample 3

I am applying for the Sales Representative position with the ____ company. I possess a bachelor’s degree in Business Administration with a focus on sales and management. My experience includes working for _____ company as a sales representative, where I create ads, cold call potential clients, and manage my territory to exceed goals. I am looking forward to developing new skills in this position and hope you will consider me for the role.

Sales Representative Sample 4

My name is ____________. I am writing to express my interest in the Sales Representative position you recently posted on ____________. My degree in Business Administration has taught me that relationships are key to success, both personally and professionally. I am eager to become part of a company that values excellence, teamwork, integrity, diversity and professionalism.

I believe my skills as a salesperson would be an excellent fit for your organization’s needs. Specifically, I have eight years of experience generating new business through establishing rapport with potential customers on the phone or on site. Furthermore, I am committed to exceeding expectations by providing outstanding service at every opportunity while maintaining open communications with all stakeholders involved throughout the transaction process

Sales Representative Sample 5

Dear Manager,

I am writing to inquire about your Sales Representative position at ABC Company. I am a hard working and dedicated individual and would like to be considered for this position. My experience includes:      • Achieving an average of $1,000 in monthly revenue on my own

• Maintaining a professional appearance on the job at all times Thank you for your time and consideration.

Sales Representative Sample 6

I am a qualified Sales Representative with experience in the field. I have an intimate understanding of the market and am eager to work with your organization. As a Sales Representative for the past six years, I have handled complex sales contracts worth millions of dollars while managing an aggressive quota. My skills are geared towards developing new relationships while engaging current customers on new opportunities. I am committed to exceeding expectations by meeting deadlines and providing quality service no matter what it takes. Additionally, my interpersonal skills are excellent as evidenced by my ability to foster trust among individuals on both sides of the table. If you want more information about me feel free to contact me at 555-555-5555 or email me at abcdefg@

Sales Representative Sample 7

Dear Sir/Madam,

I am writing in response to your advertisement for the Sales Representative position. I am confident that my experience and skills would be an excellent match for this position. I have an extensive background in sales for both technology and business-to-business companies. My customer service is excellent, with many past employers praising me for understanding their needs and providing their clients with quick responses at all times of day. My passion is helping others succeed, which I believe would translate very well into the Sales Representative role at your company. Please consider me for this position so that I can use my skills to contribute to your company’s success. Thank you!

Sales Representative Sample 8

Dear ___________, I am enthusiastic about the opportunity to become your next Sales Representative. I am knowledgeable, assertive, dependable and team oriented. Sincerely, My name is Jane Doe

Sales Representative Sample 9

I am writing to express my interest in the Sales Representative position that was posted on your website. I have 10 years of sales experience and am confident that I can deliver excellent customer service and quality products, which is one of the most important aspects of this role. I would really like the opportunity to interview for this position and discuss how my skills could be a valuable asset to your organization. Thank you for taking the time to read my inquiry and if you wish to learn more about me please feel free to contact me at (the email address).

Sales Representative Sample 10

Dear HR Manager, As a Sales Representative with a proven record of success, I feel I am a great candidate for the open Sales Representative position. My years of experience in customer service and sales have shown that I am excellent at developing relationships with clients and providing them with quality products. This is evidenced by my many loyal customers, who have been shopping from me for over seven years. In addition to understanding what customers want, I also understand how to create effective business partnerships in order to achieve our shared goals. My goal is to be the best Sales Representative possible for you and your company so that we can both succeed – please consider me as your next hire! Having seen the attributes in myself that make me a successful candidate for this

Sales Representative Sample 11

Dear Sir or Madam:  

I am writing to apply for the position of Sales Representative. I am a recent college graduate and have two years of experience as a customer service representative. I am confident that my educational background and professional experience make me an excellent candidate for this position, as my performance reviews mention that “he always goes above and beyond.” My attention to detail, strong work ethic, and enthusiasm for sales would be a great addition to the team.

Thank you for your time, consideration, and attention. I look forward to hearing from you soon.

Sales Representative Sample 12

My name is ________, and I am interested in the Sales Representative position you advertised on Indeed.com. I am very familiar with this market, as my previous employer was a small construction company that specialized in residential housing. My experience includes high-quality customer service, negotiation skills, and excellent organizational skills. I am confident that these skills would make me an excellent candidate for this position. I look forward to hearing from you soon!

Sales Representative Sample 13

Dear Sir or Madam,

I am writing to apply for the Sales Representative position you advertised. I believe my extensive customer service experience will allow me to be an excellent fit for this position. Moreover, I would like to share my recent resume with you so that you can see my qualifications in greater detail. Thank you for your consideration and I hope to hear from you soon.

Sales Representative Sample 14

Sales representative sample 15.

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Representative cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

Related Careers:

• 15 Accounting Intern Cover Letters That Will Get Hired (NOW)
• 15 Registered Nurse Cover Letters That Will Get Hired (NOW)
• 15 Healthcare Administrator Cover Letters That Will Get Hired (NOW)
• 15 Engineering Intern Cover Letters That Will Get Hired (NOW)
• 15 Warehouse Worker Cover Letters That Will Get Hired (NOW)
• 15 Human Resources Manager Cover Letters That Will Get Hired (NOW)
• 15 NICU Nurse Cover Letters That Will Get Hired (NOW)
• 15 Graduate Teaching Assistant Cover Letters That Will Get Hired (NOW)
• 15 School Secretary Cover Letters That Will Get Hired (NOW)
• 15 Net Developer Cover Letters That Will Get Hired (NOW)

Leave a Comment Cancel reply

You must be logged in to post a comment.

Build my resume

• Build a better resume in minutes
• Resume examples
• 2,000+ examples that work in 2024
• Resume templates
• Free templates for all levels
• Cover letters
• Cover letter generator
• It's like magic, we promise
• Cover letter examples
• Free downloads in Word & Docs

5 Sales Representative Cover Letter Examples for 2024  

• Sales Representative Cover Letter
• Sales Representative Cover Letters by Role
• Write Your Sales Representative Cover Letter

When customers are trying to make a decision, you help move the needle to get them to choose your company over the competitor. You manage customer relations, lead outreach, and conversion optimization strategies to ensure company sales goals become a reality.

Now, it’s time to help you achieve your career goals by optimizing your cover letter.

As a sales pro, you know that presentation is key, but you may struggle to achieve the right balance of job skills and work experience in your cover letter. We’re here to help with our sales representative cover letter examples that will provide you with a template for success.

Sales Representative Cover Letter Example

Copy this text for your sales representative cover letter example.

123 Fictional Avenue Tampa, FL 33611 (123) 456-7890

September 20, 2023

Harper Jones Nielsen 123 Fictional Lane Tampa, FL 33611

Dear Ms. Jones:

Captivated by Nielsen’s steadfast dedication to pioneering innovation, I’m eager to apply my sales expertise toward making significant progress, one business prospect at a time. Passionate about unraveling the sales landscape’s complexities and unveiling growth-centric solutions, I’m excited to support Nielsen’s mission to comprehend global consumers and bring my diverse skill set to your dynamic team.

At Baldwin Risk Partners, my proficiency in Microsoft Excel carved out a pathway for maintaining precise records and assessing data for business insight. Steered by a steadfast pursuit of efficiency, I streamlined data workflows and triggered a 27% increase in productivity and a 33% decrease in error rates.

While serving Accusoft, my tactical prowess in prospecting and lead nurturing amplified our customer spectrum, unveiling 62 promising leads via Zoho and HubSpot. This proactive approach sparked a robust 43% quarter-over-quarter sales increment.

My experience at Chadwell Supply allowed me to demonstrate my expertise in sales forecasting. Leveraging predictive analytics tools like Power BI helped optimize inventory management and operational planning, reducing overstock instances by 37% and helping avoid stock-outs.

Nielsen’s vision for collaboration and innovation mirrors my ethos, and I’m thrilled at the opportunity to harness my skills towards your objective of providing businesses with pivotal market insights. Confident of making a vital impact with my acumen, I am eager to discuss how I can add value to Nielsen. Thank you for considering my application.

Amara Melese

Enclosures: Resume Application 2 letters of recommendation Sales Portfolio

Why this cover letter works

• Detail your professional experiences, citing quantified successes such as sales growth, overstock reduction, and generated leads. And along with showcasing proficiency with industry tools like Power BI, conclude with genuine eagerness to work with the company.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Pharmaceutical Sales Rep Cover Letter Example

Copy this text for your sales rep cover letter.

123 Fictional Avenue New York, NY 10031 (123) 456-7890

February 19, 2024

Samuel Anderson Johnson & Johnson 123 Fictional Avenue New York, NY 10031

Dear Mr. Anderson:

Upon reading the job description for the role of pharmaceutical sales representative at Johnson & Johnson, I am certain that my sales background and strong understanding of the pharmaceutical industry will prove to be valuable to your firm. I have learned from the description that your esteemed firm requires a passionate and organized sales professional – which I believe perfectly describes my set of skills.

As a sales representative at Teva Pharmaceuticals, I have been able to outperform sign-up targets by 12% but also positioned myself within the top 7% of sales representatives across the region in both 2022 and 2023. I was even praised by stakeholders for my ability to nurture long-term customer loyalty which helped shrink negative reviews by 36% – highlighting my commitment to delivering quality customer service and achieving sales excellence.

In my previous position at Alnylam Pharmaceuticals, I was responsible for crafting presentations in a way that depicts elaborate medical information into compelling narratives. As a result, this unique approach has gained a remarkable 41% uptick in client engagement for our cardiovascular product line.

Furthermore, my tenure at Ipsen Biopharmaceuticals showcased my keen eye for industry trends and competitor strategies that has been instrumental in navigating market shifts, allowing us to adjust our strategies proactively. By implementing a dynamic sales approach that adapts to market feedback and competitor movements, I successfully led a campaign that expanded our market share by 18% within a single fiscal year.

My interpersonal communication skills, attention to detail, and customer relationship management are critical assets I would bring to the Johnson & Johnson team. Thank you for considering my application.

• A strong introductory paragraph should include why your skills are a good match for the company you’re applying to and the value you’re bringing if on board. You can write how your application fits the match they’ve mentioned in the job description.

Inside Sales Representative Cover Letter Example

Copy this text for your inside sales representative cover letter.

123 Fictional Avenue Redmond, WA 98052 (123) 456-7890

Teresa Davis NTT Ltd. 123 Fictional Lane Redmond, WA 98052

Dear Ms. Davis:

I am writing to express my keen interest in the inside sales representative position at NTT. From possessing a solid foundation in sales and technical support to having completed my bachelor’s degree from the University of Washington, my skill sets align perfectly with this role.

Firstly, my most recent experience at Aduro consisted of handling customer inquiries and streamlining the internal sales process which equipped me with the experience necessary for driving NTT’s sales objectives forward. I also successfully exceeded my monthly targets through telephone marketing, maintaining an average lead conversion rate of 11%.

At Redapt, my biggest achievement was successfully expanding the sales territories which contributed to $1.3M in annual revenue. This achievement was a result of my ability to build and nurture client relationships, a skill I understand is imperative for the success at NTT.

In addition, my proficiency in using advanced CRM software allowed me to organize the lead qualification process, enhance customer interactions, and proactively reach out to customers through consistent follow-up. This commitment to adopting innovative selling techniques, resulted in a 27% increase in qualified leads passed to our outside sales team.

My tenure at Tagboard involved working on lead generation through both inbound and outbound marketing strategies which helped convert 26% of leads into clients. My technical background in providing support and improving response times complements my technological acumen. Thank you for considering my application. I look forward to contributing to the growth of NTT.

Riley Burton

• The most important thing that any employer is going to look for in a candidate is their ability to generate revenue. Use this to your advantage. Add any instance of you using tactics like expanding sales territory or online branding to boost a company’s annual revenue.

Sales Development Representative Cover Letter Example

Copy this text for your sales development representative cover letter.

123 Fictional Avenue New Orleans, LA 70032 (123) 456-7890

Avery Williams Pan-American Life Insurance Group 123 Fictional Lane New Orleans, LA 70032

Dear Mr. Williams:

As Pan-American Life Insurance Group seeks a resourceful and diligent individual for the sales development representative position, I am eager to work collaboratively with your team, exhibiting unwavering commitment to your vision. My affinity for sales prospecting, sales analytics, and cold calling, combined with my understanding of the insurance industry, make me an ideal candidate to drive revenue and customer satisfaction in this role.

My proficiency in LinkedIn Sales Navigator, acquired during my tenure at Gillis, Ellis & Baker, bolstered my aptitude for sales prospecting. By implementing targeted outreach campaigns and leveraging local industry insights, I secured an impressive 46 new appointments, resulting in a 29% increase in annual premium income.

At Smoothie King Center, I refined my cold-calling skills, succeeding in a high-pressure, targeting-driven environment. Relying primarily on a balanced mix of direct communication and CRM tools such as Zendesk and Zoho, I converted 67 leads within six months, accounting for a 38% increase in quarterly metrics.

My experience at Stiel Insurance expanded the scope of my expertise to encompass sales analytics. Utilizing sales performance data, I conducted meticulous analyses using Tableau and Microsoft Power BI to unearth invaluable insights that contributed to developing and optimizing our sales strategy. This resulted in a 26% enhancement in pipeline conversion rates.

The shared mission of Pan-American Life Insurance Group to deliver comprehensive insurance solutions, improving financial security for individuals and businesses alike, resonates deeply with my career trajectory. My proven track record in sales prospecting through LinkedIn, cold calling, and sales analytics positions me to positively impact your company’s goals. I am eager to discuss my capabilities in greater detail and learn more about the opportunity to join your esteemed team. Thank you.

Lucas Medina

• From there, paint a clear picture of sales triumphs, from amplifying pipeline conversion rates to securing new appointments. Equally, demonstrate familiarity with industry platforms like Zendesk, Zoho, and Tableau.

Medical Sales Representative Cover Letter Example

Copy this text for your medical sales representative cover letter.

123 Fictional Avenue Honolulu, HI 96808 (123) 456-7890

Ethan Moore Johnson & Johnson 123 Fictional Lane Honolulu, HI 96808

Dear Mr. Moore:

With an unwavering commitment to healthcare advancements, a strong mastery of medical sales, and a proven track record of driving growth in the Honolulu Healthcare market, I am excited to bring a fusion of creative solutions, regulatory finesse, and more to Johnson & Johnson. This represents a meaningful opportunity where my expertise intersects with Johnson & Johnson’s high standards, fostering a conducive environment to provide superior outcomes in medical sales.

My tenure at Hawaii Pacific Health allowed me to demonstrate my strong understanding of healthcare industry regulations. I successfully navigated the complexities of compliance requirements and quality control standards to manage a portfolio of over 83 medical products. Our client satisfaction rates rose by 24% during my tenure, attesting to the efficacy of my approach.

At Pacific Biotech SAS, I honed my competitor analysis skills, providing my team with strategic insights that drove sales and product development. Using assessments like SWOT and PESTEL analysis, alongside market research software such as Qualtrics, I dissected competitors’ strengths and weaknesses. This informed approach led to the introduction of two high-demand medical devices into our lineup, which subsequently contributed to a 22% increase in annual revenue.

During my time at ACE Medical, my knowledge of pharmacology proved invaluable in marketing pharmaceutical products. This expertise was reflected in the successful launch of three new pharmaceutical products within one fiscal year, each achieving sales surpassing the industry average by at least 28%.

My passion for delivering quality healthcare solutions aligns well with Johnson & Johnson’s commitment to profoundly change the trajectory of health for humanity. I am excited about applying my skills in healthcare industry regulations, competitor analysis, and pharmacology to contribute to your esteemed company. Discussing further how I could add value to your team is an opportunity I warmly welcome. Thank you for your time and consideration.

Ingrid Nilsson

• Restating your interest in the role and welcoming further conversation is a welcome way to conclude your medical sales representative cover letter.

Related cover letter examples

• Sales representative resume
• Sales associate
• Sales manager

How to Write a Sales Representative Cover Letter That Stands Out

When strategizing your sales pitch, you know you need to find that “it factor” that makes your product or service stand out to the consumer. You’ll want to take a similar strategic approach with your cover letter. 

In a selling situation, showing how your product solves customer pain points often puts you over the top. You can the same with your cover letter by reviewing the job description and outlining how your strategic selling strategies will fit perfectly with the company’s mission.

Optimize your sales representative cover letter’s greeting and intro

A great way to open is by addressing a specific hiring manager by name. You can often find a contact person in the job description or on the company’s website. This will work wonders, just like learning a customer’s name helps personalize your interaction. 

Once you get into the opening paragraph, you can hook attention further by relating to the company’s mission and key skills they’re seeking in the sales rep position. For instance, you could explain how your consultative selling approach will help the company achieve its objective of boosting sales volume while providing an extraordinary customer experience. 

Avoid being too generic, like the example below that doesn’t provide enough specific details about what the company is looking for in sales rep applicants.

Yikes, overly generic! 

Hello Mr. Richardson,

I saw your job listing for a sales representative, and I thought my skills would be the perfect fit for your needs. This sounds like a great company, so I would be thrilled to join your impressive sales team. 

Instead, try to write an opener like the one below that presents specific job skills like prospecting, sales analytics, and cold calling that Pan-American Life Insurance Group is seeking in the position. 

An excellent opener relating to key skills! 

Dear Mr. Williams,

Show your sales abilities in the body of your cover letter

You’ve written an exceptional opener, but there’s still more work that needs to be done to show companies you’re the sales pro they need. It’s just like providing customers with the right metrics to show that your product is the reliable solution they’re looking for. 

Speaking of metrics, the sales field uses plenty that you should include within examples of past work experience you list in this section. For instance, you could talk about how you implemented a new lead nurturing strategy that boosted end-of-funnel conversions by 42%. 

If you don’t have a ton of sales-related experience, you could also include any experiences utilizing transferable skills like customer service or any knowledge you’ve picked up through relevant education like a marketing degree. 

A detailed body paragraph showing sales achievements! 

Write a top-performing closer for your sales representative cover letter

Once you get into the closing paragraph, it’s time to round out the information you’ve covered by relating back to the company’s mission and the skills you emphasized. It’s the same as rephrasing details you covered in a sales presentation to ensure customers remember what stood out. 

You should also thank the hiring manager for their time and end with a call to action, just like you would in every sales pitch. However, remember to keep the CTA light in cover letters, such as “I look forward to discussing this position with you further.” 

The closer below misses the mark on many aspects since it doesn’t relate to any essential elements of the sales rep position.

Lacking information in this one! 

I believe my experience and education make me a great fit to be your next sales representative. I look forward to discussing this position in more detail with you soon. 

Jasmine Davis

Instead, write a closer like the one below that relates back to Johnson & Johnson’s mission while citing key skills like competitor analysis that they’re seeking in the position. 

A well-rounded closer based on company needs! 

If you can’t find a sales hiring manager’s name, simply leading with “Dear [name of company] hiring team” still works well. Just ensure the rest of your cover letter is highly specific to the company’s mission and skills they’re seeking, like lead gen or cold calling. 

As with your sales representative resume , one page will be the optimal length. You want to keep it concise and relevant to the company’s primary needs, like consultative selling or product presentations, to ensure you catch the hiring manager’s attention. 

You can keep a similar structure for each sales rep cover letter you write, but the details should be uniquely written to each company’s mission or needs. It’ll help you optimize for success when one company focuses on cold calling, whereas another emphasizes event marketing. 

• Resume Templates Simple Professional Modern Creative View all
• Resume Examples Nurse Student Internship Teacher Accountant View all
• Resume Builder
• Cover Letter Templates Simple Professional Modern Creative View all
• Cover Letter Examples Nursing Administrative Assistant Internship Graduate Teacher View all
• Cover Letter Builder
• Sales Representative

Sales Representative cover letter example

Cover letter header

Cover letter greeting, cover letter introduction, cover letter middle part (body), how to close a sales rep cover letter (conclusion and sign-off).

For Sales Representative novices and veterans alike who are pursuing a new job, the value of a well-crafted cover letter cannot be overemphasized. Even if there is no application requirement to submit a cover letter along with your resume, opting not to include one makes no sense for those who are serious about their next career move. 

In fact, you could be doing yourself a disservice by overlooking the resume’s inherent limitations. As Hays global recruiting agency advises job seekers, cover letters can make all the difference in compensating for what resumes tend to lack in the way of personality and context. “So use the cover letter as your opportunity to add depth and dimension to the sort of candidate that you are.”

Yes, your resume is designed to function as a stand-alone document in outlining essential job qualifications and background. But the potential to influence recruiters is greatly diminished without a cover letter, which has a distinctively different but complementary purpose: to introduce yourself in a manner that is at once more directly informal and readily engaging. 

Sales Representatives who have mastered the art and science of positive first impressions can well appreciate that cover letters are like an extended handshake in writing … a throwback to the days when job hunters would walk into an office with no appointment and ask if the employer was hiring before leaving their resume at the front desk.

This guide, incorporating a Sales Representative cover letter example, looks at the following aspects of writing a winning cover letter:

• The best format for a cover letter and components it should include
• How to maximize the impact of each cover letter part: header, greeting, introduction, body and conclusion
• Writing psychology to reveal the person inside the professional (backed up by cover letter samples of actual writing).

Best format for a Sales Representative cover letter

What’s the difference between a winning sales presentation and an outstanding Sales Representative cover letter? The short answer is a well-chosen format that includes all the necessary components plus the writing style to maximize the effect of each section.

Consistently apply this cover letter format containing these components in the same order:

• Letter introduction
• Cover letter middle paragraphs (body)
• Cover letter ending (conclusion / call to action + sign-off).

There is no magic formula for cover letter writing, any more than your best sales presentation is cooked up from a secret recipe. But there is a proven, simple cover letter writing approach that starts with keeping it simple and keeping it short: 300 to 400 words, never exceeding a single page and with ample white space for ease of reading.

According to hubspot.com , an effective sales presentation tells a compelling story, highlights your value proposition, aligns with your audience's needs and desires and ends with a strong call-to-action. 

Below is a cover letter example that you can use as basic inspiration for your own application document. Alternatively, you can take the cover letter sample writing if it’s particularly applicable to your own experience (just remember to make it unique, there’s nothing worse than a copy-pasted cover letter).

Dear Ms. Underhill,

With a seasonal product such as garden furniture, you need a sales rep who can go into marketing mode for half a year and sales mode for the other half. Having been a rep for two gardening manufacturers previously, I understand the investment that this requires.

My career began with a sales management degree from Northwestern University and a graduate placement selling hot tubs. It was a perfect introduction to selling a high-value seasonal product and many conferences and events later, I had perfected my sales pitch. In my first two years as a sales rep, I skyrocketed my region’s sales by 80%, attracted 55 more customers and won the national sales prize in my second year.

I have just left a role with your competitor due to a change of company ownership – they brought in their own sales team. This was disappointing, as I took great pleasure in eating away at your market share (the net gain for my previous employer was 6%), but after an acrimonious exit and on finishing my gardening leave, I am keen to stay in garden furniture and feel that my three years of direct experience will prove useful.

My accomplishments there are readily transferable:

• Developed a marketing brochure that increased ATV by 35% on tables and chairs.
• Cultivated a sophisticated sales pipeline, including social media in the sales funnel.
• Negotiated payment terms from 60 days to 51 days on average.
• Sourced new products at exhibitions and sourcing trips with the company buyer.

I know that we have met before, but as I was a rival rather than a potential hire, I hope that the current circumstances may be a little more interesting. I would love the opportunity of an interview to discuss the market and how I might contribute to your sales team.

Tyler Bellinger

As you can see, this cover letter example bridges the gap between a human connection and a professional track-record. While the cover letter sample writing may not be applicable to your own personal story, you can take the methods used here to enrich your own application letter.

We invite you to browse through these sales-related cover letter examples:

• Sales Executive cover letter sample
• Sales Manager cover letter sample
• Sales Assistant cover letter sample
• Account Manager cover letter sample
• Sales Associate cover letter sample
• Sales cover letter sample

Just as a sales presentation incorporates visually appealing design elements to create a distinctive identity and consistent look, your cover letter header provides another opportunity to stand out and stay readily accessible. An eye-catching advantage can win your cover letter more than a passing glance in the crowd of many others. 

But the header’s importance is practical as well as esthetic. As the place where your name, occupation and contact information appears clearly and prominently, it ensures anyone in the hiring manager’s office, department, or organization can readily identify where your job application came from and how to reach you easily. It’s not unusual for printed copies of a cover letter to go missing on someone’s desk, or even for an electronic file to end up in the wrong online or downloads folder, thus giving the header a useful ID label purpose. 

A matching pair

It’s not unheard of for a cover letter to become separated from the corresponding resume in a busy hiring staff office. So making them a matched pair makes good sense: one or the other is easier to spot and recognize as belonging to you. 

A matching Sales Representative cover letter and resume reinforces you have your act together down to every polished detail. It’s one more way to illustrate your regard for the target audience of a sales presentation —  in this case the recruiter on the receiving end of your job application. You understand not only what the employer needs and wants from a top-flight sales representative, but how to make it easy for the recruiter to literally see right away what you have to offer.

If you are stuck for ideas or time, check out the dozens of cover letter samples and cover letter templates available at resume.io. Click on the most appealing cover letter example, type in your replacement text, and that’s it. Your cover letter design and formatting step is done. It’s just as easy to come up with a matching cover letter and resume pair this way.

Whatever document style you go with this time, you will naturally want to change it up next time. Again, you can’t go wrong with a customizable template from resume.io.

Aim of the cover letter header: Stand out in the crowd of job applicants by attracting the right brand of visual attention. Convey that you are a polished Sales Representative with regard for detail and accessibility in delivering the whole integrated package.

Nothing could be simpler than to properly address a cover letter greeting, except for the kind of slips that can happen by taking that simplicity for granted. We are guessing that won’t happen to you, being a Sales Representative, especially if you start off with “Dear …” 

As you can see from the cover letter sample presented at the start of the article, “Dear ...” is usually the most failsafe and widely accepted business letter salutation. It’s courteous and respectful, without sounding too stuffy, and almost always appropriate. Alternatives such as “Greetings,” “Hello” or “Hi” may be fine in some circumstances but use discretion regarding the company, culture or familiarity with the person being addressed.

What comes next — “Dear < who >”? 

A job applicant’s cover letter should always be addressed to a specific person if the recipient’s name can be determined. However, unless it’s someone you know personally or well enough to address on a first-name basis, the correct form of greeting is “Dear Mr. Black” or “Dear Ms. Blanco.”

Most Sales representatives have likely heard different versions of this customer service advice hundreds of times, as author and speaker Jeff Mowatt puts it: “If you deal with customers, the two most important words are not please or thank you, but are your customer’s first and last names.“ 

The same evidence-based psychological principle — from infancy, our brain is hardwired to respond positively to the sound of our own name — applies to cover letter greetings. The proper business communication form is “Dear Mr. or Ms. Surname.”

If you are unsure or have no idea who your cover letter should be addressed to, make every reasonable effort to find out. First check the job listing to see if any contact information is provided for the hiring manager (or other cover letter recipient). Failing that, check the company’s website and other online sources such as LinkedIn or industry-related sites.

As a last resort, these workarounds are preferable to the generic cover letter examples of  “To Whom It May Concern.” Even if you can’t come up with anyone’s name, a greeting along these lines at least indicates your cover letter is targeting a specific employer and/or position: “Dear Company Name Hiring Manager,” “Dear Department Name Recruitment Officer” or “Dear Job Title Hiring Team.” 

Aim of the cover letter greeting / salutation: Addressing the hiring manager (or other recipient) by name is professionally appropriate while also creating a personal connection with the employer.

Next up is a cover letter introduction designed to resonate right away. When it comes to sales introductions, you’ve learned how to hit the mark every time with a customer-winning first impression. How can your cover letter introduction win the chance to show and tell that to your next employer?  Consider how this cover letter sample intro immediately shows you understand the employer’s needs and priorities:

You probably learned from some top-notch trainers and read all the right books on rapport-triggering sales openers. Maybe you could write a book or two yourself on how to gain sustained attention from customers within minutes of an introductory greeting that is equal parts personable and professional. But you only have a few carefully worded opening lines in a cover letter to catch and hold the hiring manager’s interest for longer than the few seconds spent skimming on average. 

• Awaken this hiring manager’s interest in you as an interview-worthy applicant.
• Why do you want this sales opportunity? What motivates you to make this your next career move?
• Why would you be perfect for this job? What blend of talent, personality, experience and work ethic do you bring to the table
• Shift perspectives:“what’s in it for this employer?”
• Provoke enough curiosity in the recruiting manager to keep reading more. Make it all about “what’s in it for you (sales representative job applicant)?”
• Waste your breath stating the obvious: “I am applying for the administrative officer position at ABC Inc., as advertised on DEF.”
• Make it all about “what’s in it for you (Sales Representative job applicant)?”
• The person reading your cover letter already knows that, and is also quite aware of your motives in expressing an interest in this job: you want an interview!
• Squeeze too much information that discloses too much of your story in the cover letter introduction.

Aim of the cover letter introduction: Grab the recruiter’s attention by focusing your strongest  selling suit on what the job and the employer require.

Just as an effective sales presentation gains traction in the middle section, the cover letter body carries on with highlights of your compelling success story. You’ve got this! That is, as long as keep the focus where it belongs: not on yourself but on your audience. Normally that would be the customer, but here it’s the employer you are trying to convince. What does this employer need and what advantage do you offer over other Sales Representatives whose resumes might appear to measure up just as well?  Check out how our cover letter example quickly emphasized facts and figures to prove the candidate’s record in the cover letter middle paragraph: In my first two years as a sales rep, I skyrocketed my region’s sales by 80%, attracted 55 more customers and won the national sales prize in my second year.

Pull substance from your resume but never in such a way that replicates or rehashes the content. Your cover letter is the place to add meaningful context and interpretation. Obviously, your sales track record holds the center-stage spotlight from various angles. Financial profits and market share growth are easy to quantify in dollar amounts. But flesh in this section of your cover letter with anecdotes for added color and shade. Showcase your special talents and interests. Let your personality shine through — especially your passion for the products or services you believe in wholeheartedly and the people you interact with on all sides of the selling process.

Drawn from interviews with a cross-section of leading business experts, Business News Daily compiled this list of 14 traits that most successful salespeople have in common .

These sales professionals:

• care about the customer's interests
• are confident
• are always on
• are resilient
• are extroverted
• are good listeners
• are multi-taskers
• provide insight
• are persistent
• are focused
• are optimistic and upbeat
• have a broad worldview and cultural understanding

Aim of the cover letter body: Illustrate how this employer would benefit from your contributions as a seasoned sales representative with an outstanding track record.

Perhaps the tightest parallel between a sales presentation and a Sales Representative cover letter lies in the closing. The purpose in each case is to provide an ending that actually aims to secure, rather than conclude, the relationship. The tone of both is persuasive, confident and upbeat, with the door left open for further interaction and follow-up.

However, that does not mean the fate of your job application should be left up in the air by a cover letter conclusion that is too open-ended. If the hiring manager is still reading at this point, your cover letter has already scored some big wins towards the desired outcome: an interview. So what happens now? How do you want the recruiter to feel, think and respond as you wrap up the closing?

Let’s go back and see how we closed our cover letter sample:

What every cover letter requires in the final paragraph, just like every effective sales pitch, is a call to action. Before signing off, you need to gently but firmly nudge the employer in the direction of inviting you for an interview. And that’s it! You can now sign off with a simple closing salutation like “Sincerely,” above your name.  “Best regards” or even “Best,” are fine also. 

Aim of the cover letter closing: End on an enthusiastic note that implies you anticipate the hiring manager will be in touch soon.

Writing and selling psychology

This guide has drawn comparisons between a winning sales presentation and an effective cover letter. In both instances, the perspective and needs of the target audience  — customer and employer, respectively — should take precedence. 

Listening skills are the key to making that connection, Timothy Tolan, Tolan Group CEO and managing partner, told a Business News Daily interviewer, “Great salespeople sell solutions to problems, and they do that by understanding and listening to the customer."

In the same article, Mark Stevens, CEO of Almost Science , spoke about subtlety as a selling trait: "Great salespeople never look like they are selling anything. They are educating, instilling faith and confidence. They are quietly and invisibly demonstrating why customers should believe in them and, in turn, buy from them." 

Infusing personality into a sales pitch or cover letter can enhance their effectiveness as communication tools.

Renowned personal and professional development leader Brian Tracy contends,“Your personality is more important than your product knowledge and your selling skills. So focus on continuous improvement, and become a well-read professional.”

Psychological insights into storytelling as a selling technique are also interesting and potentially helpful when writing a persuasive cover letter. 

Matt Sunshine at hubspot.com explains: “The power of storytelling stems from our ability to empathize with characters who face familiar challenges, persevere, and overcome. In a salesperson’s case, you’re trying to sell a product or service through that same medium. Storytelling humanizes your pitch and process, and it creates lasting connections with prospective customers.”

Key takeaways

• Sales presentations and Sales Representative cover letters have common ground, notably the persuasive goals, target audience angle and opportunity to let elements of personality shine through.
• The need to establish an immediate direct connection with the hiring manager in your cover letter by addressing the employer’s needs is crucial.
• Taking the employer’s perspective gives job applicants an edge over candidates whose approach is relatively impersonal and generic.
• Like an effective sales closing, every cover letter should conclude with a call to action encouraging the recruiter to respond with an interview invitation.
• Use our sales cover letter examples .

Free professionally designed templates

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

Sales Representative Cover Letter Samples & Examples That Worked in 2024

Mastering a sales representative cover letter is your first step to catching a potential employer's attention. After all, as a sales rep, you're the frontman of a company, responsible for drumming up sales and nurturing customer relationships.

Now, let's translate that knack for connection into a powerful cover letter. Follow our practical tips, take inspiration from our examples, and make use of our templates to create a cover letter that effectively highlights your sales charisma.

Keep reading and learn:

• What to include in your sales representative cover letter header & headline
• Why you should tailor your cover letter for specific employers
• How to grab an employer’s attention with your cover letter introduction
• Ways to highlight your best qualifications as a sales representative
• What key details to include to make your cover letter conclusion persuasive
• Where to access the best job search resources for sales representatives

1. How to craft an effective sales representative cover letter header & headline

A cover letter header and cover letter headline are the first key elements to focus on creating for your sales representative cover letter .

Starting with your header, this element is typically placed in the top left corner of the document and should include your name, your professional title, and your professional contact information.

Your header will also include the name and address of the company you are applying to.

Here is an example of a well-formatted sales representative header

Paul Jones , Sales Representative (123) 456-7890 | [email protected] | linkedin.com/in/paul-jones

To: Axel Sales Solutions 1234 Street Address Kent, WA 98030

After your header is crafted and in place, you can create your headline.

A headline is essentially a title for your cover letter, covering the most important and compelling points to hook the employer’s attention.

Here is an example of a well-written sales representative cover letter headline

My Top 3 Skills as a Sales Representative & How I Will Use Them to Boost Your Department’s Sales

Let your cover letter write itself — with AI!

2. how to tailor your sales representative cover letter for specific employers.

Anytime you write a cover letter as a sales representative, it is incredibly important to find ways to make it sound exclusive to a specific employer. As a result, the employer will see that you have taken the time and effort to make your letter stand out from other candidates’ letters .

To do this, you must tailor the content of your letter to be highly relevant to each employer’s specific needs. Uncovering these needs requires you to research the employer thoroughly before beginning the writing process.

Key pieces of information to look for include:

• The employer’s values and company goals
• Current clients or projects the company is involved with
• Who at the company reviews job applications

This last detail is what you will use to create a personalized greeting — a type of greeting that addresses one specific person and lets them know the letter is tailored.

Here are 3 examples of personalized sales representative cover letter greetings

• Dear Mr. Jack Smith,

Dear Hiring Manager Jack Smith,

• Dear Mr. Jack Smith & the Sales Team,

3. How to build a compelling sales representative cover letter introduction

The introductory paragraph to your sales representative cover letter is arguably one of the most important paragraphs in the entire letter.

Here, you will include the most impressive details about yourself, using them to grab the employer’s attention and compel them to continue reading through your letter.

These details may include:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible) — mutual acquaintances serve as great professional references and show the employer you already have established connections to their company

Here is an example of a great introduction from a sales representative cover letter

I am a sales representative with 5+ years of specialized experience selling and promoting cosmetics. As your business and brand is one of the most well-known in the cosmetics industry, it brings me great excitement to be considered for this opportunity. Your business’s cosmetics engineer, Ms. Jane Henry, is one of my professional mentors and strongly recommended I apply for this position with your company.

Find out your resume score!

4. How to highlight your best qualifications as a sales representative

Once your introduction is out of the way, you can begin providing the employer with even greater details about your best skills and accomplishments as a sales representative.

When describing these qualifications, make sure to include details that are highly concise but also relevant, specific, and quantifiable.

Here are 6 skills to describe in a sales representative cover letter

• Lead generation
• Prospect nurturing
• Sales tactics
• Negotiation
• Communication (describe your exact communication style)
• Sales presentations

Here is an example of how to describe an accomplishment in a sales representative cover letter

As a sales representative for [Former Employer], I was one of the top sales representatives each month for the duration of the three years that I worked there. Each quarter, I exceeded my target sales goals by an average of 25% and achieved 15% higher sales on average than my fellow representatives.

5. What key details to include to make your cover letter conclusion persuasive

To finish off your sales representative cover letter strong, you need a persuasive conclusion that encourages the employer to contact you.

You should not only reiterate your appreciation and excitement about the opportunity but also include the best times and methods for contacting you throughout the week.

Here is an example of an effective sales representative cover letter conclusion

I am incredibly eager to learn more about this opportunity and your hard-working sales team, and I hope to hear from you within the week. The best time to reach me is between 7 a.m. to 4 p.m. Mondays through Fridays at (123) 456-7890. I greatly look forward to hearing from you.

Warm Regards,

[Applicant Name]

6. The best job search resources for sales representatives

In the dynamic world of sales, landing your ideal job requires a blend of tenacity and strategy. To aid your search, here are some top-notch resources tailored for aspiring sales representatives:

• Job search websites:  Mainstream platforms like Indeed , Glassdoor , and LinkedIn are replete with job listings for sales roles. For more sales-centric options, give SalesGravy or SalesHeads a go.
• Networking:  Cementing connections is key in sales. LinkedIn is a great platform to network with sales professionals, get industry updates, and even find mentorship opportunities.
• Recruitment agencies:  Firms like Aaron Wallis Sales Recruitment  or  BMS Sales Specialists  focus specifically on sales roles and can give your job search a focused direction.
• Professional organizations:  Join groups like the National Association of Sales Professionals (NASP) or The Sales Association . They offer networking events, workshops, and even job boards for members.
• Online learning platforms:  Upskill with specialized sales courses on Udemy , Coursera , or LinkedIn Learning . 

Remember, the journey of job hunting is often a numbers game - the more resources you utilize, the higher your chances of success!

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

Sales Representative Cover Letter FAQ

What should i include in my sales representative cover letter.

Your sales rep cover letter should highlight your sales expertise, ability to build relationships, and drive to meet targets. Include your contact details, a professional greeting, a brief introduction, and your relevant experience and achievements. Wrap it up with a closing statement expressing your eagerness for the role and your signature.

How can I make my sales rep cover letter stand out?

To make your cover letter shine, try weaving a compelling story about a sales deal you closed or a time you surpassed targets. Use metrics where possible and show enthusiasm about the chance to contribute similarly to the hiring company.

Do I need a different cover letter for each sales rep job application?

Yes, each cover letter should be tailored to the specific sales role you're applying for. Pay close attention to the job description and incorporate key skills and responsibilities into your letter.

How long should my sales representative cover letter be?

Keep your cover letter concise and impactful, ideally no more than one page in length. 

What tone should I use in my sales rep cover letter?

Your cover letter should reflect your personality and professional demeanor. While it's important to be formal, ensure the tone is also enthusiastic and persuasive - traits crucial in sales roles.

Julia Gergelova

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

All sales cover letter examples

• Account Executive
• Real Estate
• Sales Director
• Salesforce Administrator
• Sales Manager

All sales representative cover letter examples

Related sales representative resume examples

Let your resume do the work.

Join 5,000,000 job seekers worldwide and get hired faster with your best resume yet.

Crafting an Effective Sales Representative Cover Letter: Tips and Examples

Table of contents, introduction:.

A well-crafted sales representative cover letter can be a powerful tool in landing your dream job in sales. It showcases your skills, experience, and enthusiasm for driving sales and building customer relationships. In this blog, we will guide you through the process of creating a compelling sales representative cover letter that grabs the attention of hiring managers and sets you apart from other candidates. We will also provide you with real-life examples to inspire your own letter.

Structure of a Sales Representative Cover Letter:

: Address the letter to the appropriate hiring manager or decision-maker.

: Start with a strong opening paragraph that captures the reader’s attention and introduces yourself.

: Highlight your relevant sales experience, achievements, and skills. Tailor this section to match the specific requirements of the job you’re applying for.

: Summarize your key qualifications, express your enthusiasm for the role, and include a call to action, such as requesting an interview.

Sales Representative Cover Letter Example 1: Entry-Level Applicant

[Your Name] [Your Address] [City, State, ZIP Code] [Email Address] [Phone Number] [Date]

[Recipient’s Name] [Recipient’s Job Title] [Company Name] [Company Address] [City, State, ZIP Code]

Dear [Recipient’s Name],

I am writing to express my interest in the entry-level sales representative position at [Company Name]. With a strong passion for sales, excellent communication skills, and a natural ability to build relationships, I am confident in my ability to contribute to your sales team and drive business growth.

As a recent graduate in Business Administration, I have acquired a solid foundation in sales and marketing principles during my coursework. Through various projects and internships, I have developed strong interpersonal skills, effective communication techniques, and the ability to adapt to dynamic environments. I am eager to apply these skills to a professional sales role and continue my professional development within your esteemed organization.

What sets me apart is my genuine enthusiasm for sales and my eagerness to learn and grow within the role. I am a highly motivated individual with a competitive nature and a drive to succeed. I am confident in my ability to effectively communicate the value of products and services to potential customers and build long-term relationships based on trust and satisfaction.

During my internship at [Previous Company], I gained hands-on experience in prospecting and lead generation. I assisted in conducting market research, identifying potential clients, and preparing sales presentations. This experience has equipped me with a solid understanding of the sales process and the importance of effective customer relationship management.

I am impressed by [Company Name]’s reputation for delivering exceptional products and services to its customers. I believe my passion for sales, strong work ethic, and willingness to learn align perfectly with the company’s values and goals. I am confident that by joining your team, I can contribute to the company’s success and further develop my skills in sales.

Thank you for considering my application. I have attached my resume for your review. I would welcome the opportunity to discuss how my qualifications and enthusiasm for sales align with the goals of [Company Name]. I am available for an interview at your convenience and look forward to the chance to speak with you further.

Thank you for your time and consideration.

[Your Name]

Sales Representative Cover Letter Example 2: Experienced Sales Representative Seeking New Challenges

I am excited to apply for the experienced sales representative position at [Company Name]. With [number of years] of experience in sales, a proven track record of achieving sales targets, and a knack for building strong customer relationships, I am confident in my ability to drive revenue growth and contribute to the success of your organization.

Throughout my career, I have consistently exceeded sales targets and delivered exceptional results. I have a deep understanding of the sales process, from prospecting and lead generation to closing deals and nurturing long-term customer relationships. My ability to identify new business opportunities, negotiate contracts, and provide outstanding customer service has been instrumental in driving business growth.

I am particularly drawn to [Company Name]’s innovative products and solutions. I am impressed by the company’s commitment to delivering value to customers and the emphasis on building long-term partnerships. I am eager to leverage my skills and experience to contribute to the growth and success of the company in a more challenging sales role.

In my current position at [Current Company], I have successfully managed a diverse portfolio of clients, consistently meeting and exceeding sales targets. I have developed strong relationships with key decision-makers and have been instrumental in securing major contracts. I am skilled in analyzing market trends, identifying customer needs, and tailoring solutions to meet their specific requirements.

I am confident that my strong sales acumen, leadership abilities, and strategic mindset make me an ideal candidate for this role. I thrive in fast-paced, competitive environments and enjoy the challenge of exceeding targets and driving business growth. I am excited about the opportunity to take on new challenges and contribute to the continued success of [Company Name].

Thank you for considering my application. I have attached my resume for your review. I would welcome the opportunity to discuss how my experience and skills align with the goals of [Company Name]. Please feel free to contact me at your convenience to schedule an interview.

Sales Representative Cover Letter Example 3: Sales Representative with a Focus on Account Management

I am writing to express my interest in the sales representative position with a focus on account management at [Company Name]. With a successful track record in managing client relationships, exceeding sales quotas, and delivering exceptional customer service, I am confident in my ability to contribute to your organization’s growth and success.

Throughout my career, I have demonstrated a strong aptitude for nurturing and growing existing client accounts. I excel in building meaningful relationships with customers, understanding their needs, and providing tailored solutions to meet their specific requirements. My ability to upsell and cross-sell products or services has consistently resulted in increased revenue and enhanced customer satisfaction.

At [Previous Company], I managed a diverse portfolio of clients and consistently exceeded sales targets. I actively engaged with clients to understand their goals, challenges, and preferences. By leveraging my deep product knowledge and industry expertise, I was able to recommend solutions that added value to their businesses. This approach resulted in increased customer loyalty and significant revenue growth.

I am impressed by [Company Name]’s reputation for delivering top-notch products and services to its clients. I am excited about the opportunity to leverage my account management skills, relationship-building capabilities, and proven track record to contribute to the continued success of the company.

Tips for Writing an Outstanding Sales Representative Cover Letter:

• Research the company and tailor your letter to align with their values, industry, and target market.
• Highlight your sales achievements, such as meeting or exceeding sales targets, securing new business, or retaining key clients.
• Showcase your excellent communication and negotiation skills, as well as your ability to build rapport with clients.
• Provide specific examples of how you have successfully overcome sales challenges or objections.
• Demonstrate your knowledge of the industry, market trends, and competitors.
• Mention any relevant certifications or training you have completed.
• Use action verbs and metrics to quantify your achievements and showcase your impact.
• Proofread carefully to ensure your letter is error-free and professional in tone.

(FAQs) about “Sales Representative Cover Letter Examples”

A sales representative cover letter is a formal document that accompanies your resume when applying for a sales representative position. It introduces you to the potential employer, highlights your relevant skills and experiences, and explains why you are a suitable candidate for the role.

A cover letter allows you to expand on the information provided in your resume. It gives you the opportunity to showcase your communication skills, express your enthusiasm for the company and role, and demonstrate how your qualifications align with the job requirements.

A sales representative cover letter should include your contact information, a salutation, an introduction explaining the position you’re applying for, a description of your relevant skills and experiences, an explanation of why you’re interested in the company, and a closing expressing your interest in further discussion.

Yes, cover letters can follow different formats, but they generally include a header with your contact information, a salutation addressing the recipient, body paragraphs outlining your qualifications, and a closing with your signature.

Research the company and the specific sales role you’re applying for. Customize your cover letter by highlighting skills and experiences directly related to the job description. Use keywords from the job posting to show you’re a good fit.

Yes, templates can be a helpful starting point. However, be sure to personalize the content to match your background and the specific job you’re applying for. A generic cover letter might not effectively demonstrate your suitability for the role.

Absolutely. Highlight specific sales achievements, quotas met or exceeded, and any awards or recognition you’ve received. These accomplishments help demonstrate your track record of success.

Ideally, your cover letter should be concise and focused, usually not exceeding one page. Keep it succinct while still conveying your relevant qualifications and enthusiasm for the position.

Yes, it’s a good idea to mention your passion for sales, as long as it’s genuine. Highlight how your enthusiasm drives your performance and how you believe it aligns with the company’s goals.

It’s better to tailor your cover letter for each application to address the specific requirements and details of the position. This shows your genuine interest and increases your chances of standing out.

Conclusion:

A well-written sales representative cover letter can significantly increase your chances of landing a job interview and ultimately securing your desired sales role. By following the structure outlined in this blog and drawing inspiration from the provided examples, you can create a compelling cover letter that highlights your sales skills, experience, and passion for driving results. Remember to personalize your letter for each application, showcase your achievements, and demonstrate how you can contribute to the company’s sales objectives. With a strong cover letter, you’ll be one step closer to a successful sales career.

BuildFreeResume.com has a consumer rating of 4.83 stars on Sitejabber .

Introducing John Smith: Your Expert Resume Writer, Cover Letter Specialist, and Career Coach. Meet John Smith, your dedicated partner in crafting the perfect resume, compelling cover letter, and charting your career path to success. With a passion for helping individuals reach their professional aspirations, John brings a wealth of expertise to the table as a resume writer, cover letter specialist, and career coach.

Related Posts

Elevate Your Prospects: Accountant Cover Letter Examples and Templates for 2023 – Download Now

Administrative Assistant Cover Letter Examples and Templates for 2023

A Comprehensive Guide to Writing an Amazing Accounting and Finance Cover Letter

Crafting a Standout Actor Cover Letter: Examples and Tips

Leave a comment cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Sales Representative Cover Letter Examples (Template & 20+ Tips)

Create a standout sales representative cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

When writing a cover letter for a sales representative position, it's important to stand out from the crowd. Our sales representative cover letter guide will provide you with the knowledge and resources you need to make your cover letter stand out and get the job.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

Related Cover Letter Examples

• Acquisition Specialist Cover Letter Sample
• Technical Account Manager Cover Letter Sample
• Affiliate Manager Cover Letter Sample
• Director Of Operations Cover Letter Sample
• Sound Technician Cover Letter Sample
• Ecommerce Manager Cover Letter Sample
• Customer Success Manager Cover Letter Sample
• Account Coordinator Cover Letter Sample
• VP Sales Cover Letter Sample
• Fundraiser Cover Letter Sample
• Brand Manager Cover Letter Sample
• District Sales Manager Cover Letter Sample
• Executive Recruiter Cover Letter Sample
• Campus Recruiter Cover Letter Sample
• Real Estate Manager Cover Letter Sample
• Economic Analyst Cover Letter Sample
• Channel Manager Cover Letter Sample
• Automotive Sales Manager Cover Letter Sample
• Director Of Development Cover Letter Sample
• Content Specialist Cover Letter Sample

Sales Representative Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the position of Sales Representative at your company. With my enthusiasm and past experience in sales, I am confident that I would be an outstanding fit for the role.

I have a proven track record in sales and an in-depth knowledge of sales strategies. During my 3 years in the industry, I have consistently achieved sales goals while remaining attuned to customer needs. I have a natural ability to quickly build rapport with clients and am an expert at leveraging customer insights to develop effective sales plans.

I have extensive experience in selling products and services to customers, from negotiating contracts to closing deals. I am also proficient in using a variety of sales software, including CRM applications, to track customer interactions and manage sales activities.

I am an excellent communicator, both in written and verbal form. I am able to communicate effectively with customers to understand their needs and develop solutions that meet their requirements. Additionally, I have excellent organizational and problem-solving skills, which I utilize to ensure that sales activities are completed on time and to the highest standard.

I am confident that I could make a significant contribution to your company as a Sales Representative. I am eager to discuss the position in more detail and would welcome the opportunity to meet with you and further discuss my qualifications.

Thank you for your time and consideration.

Sincerely, [Your Name]

Why Do you Need a Sales Representative Cover Letter?

• A Sales Representative cover letter is essential for showcasing your qualifications and skills to potential employers.
• It is a great way to introduce yourself and explain why you are the right person for the job.
• A well written cover letter can help to make you stand out from other applicants by highlighting the areas in which you excel.
• It is also an opportunity to demonstrate your enthusiasm for the role and how you would contribute to the success of the company.
• A convincing cover letter will emphasize why you are the ideal candidate for the position, and will encourage employers to read your resume and consider you for the job.

A Few Important Rules To Keep In Mind

• Ensure that your cover letter is no longer than one page in length.
• Address the letter to a specific person whenever possible.
• Include your contact information at the top of the letter.
• Explain why you are writing the cover letter and why you would be a good fit for the position.
• Include relevant skills, experience, and achievements that demonstrate why you are the right person for the job.
• Keep the tone of the letter professional and positive.
• Proofread your cover letter carefully for any spelling or grammar errors.
• Thank the employer for taking the time to consider your application.

What's The Best Structure For Sales Representative Cover Letters?

After creating an impressive Sales Representative resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Sales Representative cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Sales Representative Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

As an experienced sales representative, I am confident I can exceed your expectations. My success in sales is the result of strong communication and interpersonal skills, a drive to succeed, and an ability to adapt to different industries and customer needs.

I have extensive experience in B2B and B2C sales, including developing relationships with new clients, managing client accounts, and negotiating contracts. I am familiar with the latest sales processes and technologies, and I am comfortable utilizing a wide range of sales channels, including online, phone, and in-person.

I also have a track record of working effectively with cross-functional teams, including marketing, finance, and operations. I am knowledgeable about product development, pricing strategies, and promotional activities. I am also well-versed in utilizing data-driven analysis to identify target markets and develop sales strategies.

In my current role, I have consistently achieved sales goals and exceeded expectations. I have a proven record of success in sales, customer service, and client retention. I am confident I can make an immediate and positive impact on your sales team.

I am excited to discuss this opportunity further, and I look forward to hearing from you soon. Please do not hesitate to contact me if you have any questions.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Sales Representative Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Using a generic cover letter template without tailoring it to the specific job posting.
• Omitting a call to action in the closing paragraph.
• Failing to proofread the letter for errors.
• Including too much personal information.
• Not addressing the letter to a specific person.
• Not offering concrete examples of past successes.
• Focusing on what you want to gain from the job rather than the value you can offer.
• Making the cover letter too long.
• Using too many technical terms or industry jargon.
• Making spelling and grammar mistakes.

Key Takeaways For a Sales Representative Cover Letter

• Highlight your experience in sales and customer service.
• Demonstrate your ability to be a team player.
• Outline your ability to identify customer needs and meet sales goals.
• Present your ability to build relationships with customers and colleagues.
• Explain your knowledge of products and services.
• Showcase your organization and communication skills.
• Demonstrate your success in meeting and exceeding sales targets.
• Mention any industry awards or certifications.

14 Professional Sales Representative Cover Letter Examples for 2024

Your sales representative cover letter must immediately highlight your capacity to generate revenue. Demonstrate your track record with concrete figures to bolster your credibility. In the second paragraph, show your understanding of customer relationship management. Such insights set you apart and show you're more than just a numbers person.

All cover letter examples in this guide

Entry-Level Sales Representative

Advertising Sales Representative

Field Sales Representative

Medical Device Sales Representative

Regional Sales Representative

Sales Account Executive

Sales Account Manager

Sales Development Representative

Sales Support Representative

Technical Sales Representative

Telesales Representative

Territory Sales Representative

Wine Sales Representative

Cover letter guide.

Sales Representative Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales Representative Cover Letter

Key Takeaways

By Experience

Crafting a sales representative cover letter can be daunting, especially if you're deep into the job hunt and realized it's a crucial step you can't skip. Instead of echoing your resume, your cover letter should spotlight your proudest achievement with a compelling story. Striking the right balance between formality and originality means steering clear of clichés. Remember, brevity is key – keep it to one page to make a strong, concise impression.

• Step your best foot forward in the sales representative cover letter introduction;
• Be inspired by other professionals' certified cover letters;
• Structure your sales representative cover letter to feature what matters most;
• Close off your sales representative cover letter to make a memorable impression on recruiters.

But where to start writing? Upload your resume into Enhancv's AI, which will prepare your sales representative cover letter (all you need to do is personalize it, and you'll be good to go).

If the sales representative isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Sales Representative resume guide and example
• Sales Specialist cover letter example
• Account Coordinator cover letter example
• Sales Administrator cover letter example
• Wine Sales cover letter example
• Sales Promoter cover letter example
• Convenience Store Manager cover letter example
• Sales Engineer cover letter example
• Sales Recruiter cover letter example
• Sales Advisor cover letter example
• Leasing Manager cover letter example

Sales Representative cover letter example

Payton Webster

Cleveland, OH

+1-(234)-555-1234

[email protected]

• Quantifiable achievements: The cover letter highlights specific achievements, such as improving sales efficiency by 25% and securing a $1.5 million revenue increase. This not only demonstrates the candidate's capability but also shows potential employers their ability to produce tangible results.
• Relevant experience: Citing the leadership role in managing sales representatives and reaching a record sales milestone of $5 million speaks to the candidate's ability to successfully oversee and motivate a team, which is crucial for a Sales Representative position.
• Strategic initiatives: The implementation of a revamped CRM system shows the candidate's strategic thinking and problem-solving skills. It illustrates their proactive approach to enhancing customer relationships and operational efficiency – key aspects of a business development role.

The format of your sales representative cover letter: structure, fonts, margins, and more

Your sales representative cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

Remember that you're writing your sales representative cover letter for recruiters - as the Applicant Tracker System won't scan this content.

Here are a few more tips and tricks to keep in mind when formatting your sales representative cover letter:

• Use the same font in your sales representative cover letter and resume . We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
• Each paragraph should have single spacing, which is already set up for you in our cover letter templates .
• Our cover letter builder follows industry standards for your sales representative cover letter formatting - with a one-inch margin, surrounding your content.
• Always export your sales representative cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.

The top sections on a sales representative cover letter

• Header: This section includes the applicant's contact information, the date, and the recruiter's contact information, providing a professional appearance and easy reference for follow-up.
• Greeting: Personalize the greeting by addressing the hiring manager by name, which demonstrates attention to detail and a personalized approach, key skills in sales.
• Introduction: Open with a strong statement that summarizes the candidate's enthusiasm for the role and relevant experience, grabbing the recruiter's attention and mirroring the ability to quickly engage a potential client.
• Sales Pitch Body: Focus on previous sales achievements, quantifiable results, and relationship-building skills, likening the cover letter to a sales pitch where the candidate is the product.
• Strong Closing Call to Action: End with a compelling closing that reiterates interest in the position and includes a proactive call to action, reflecting the sales expertise in closing deals and moving forward to the next step.

Key qualities recruiters search for in a candidate’s cover letter

• Proven sales track record: Demonstrates ability to meet and exceed sales targets, illustrating a history of success and goal achievement.
• Persuasive communication skills: Essential for convincing customers to purchase products or services and effectively addressing objections.
• Relationship-building expertise: Important for developing and maintaining strong connections with clients, leading to increased loyalty and repeat business.
• Adaptability and flexibility: Allows for adjusting sales techniques and strategies to different clients or market changes, ensuring consistent performance.
• In-depth product knowledge: Enables the sales representative to confidently discuss product features, benefits, and value propositions with potential buyers.
• Negotiation and closing abilities: Critical for securing deals and ensuring profitability, showcasing the representative’s skill in finalizing sales effectively.

Greeting recruiters with your sales representative cover letter salutation

What better way to start your conversation with the hiring manager, than by greeting them?

Take the time to find out who the professional, recruiting for the role, is.

Search on LinkedIn, the company website. And for those still keen on making a fantastic first impression, you could even contact the organization, asking for the recruiter's name and more details about the job.

Address recruiters in the sales representative greeting by either their first name or last name. (e.g. "Dear Anthony" or "Dear Ms. Smarts").

If you're unable to discover the recruiter's name - don't go for the impersonal "To whom it may concern", but instead use "Dear HR team".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Recipient's Name],
• Dear [Department] Team,
• Dear [Company Name] Recruiter,
• Dear [Job Title] Hiring Committee,
• Dear [Mr./Ms./Dr.] [Last Name],

Your sales representative cover letter intro: showing your interest in the role

On to the actual content of your sales representative cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your sales representative cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

• Company culture;
• Growth opportunities;
• Projects and awards the team worked on/won in the past year;
• Specific technologies the department uses.

When writing your sales representative cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

Storytelling in the middle (or body) of your sales representative cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your sales representative cover letter ?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

• you've grown your skill set, thanks to your achievement;
• you'd use the know-how you've gained in your new role;
• your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Final words: writing your sales representative cover letter closing paragraph

The final paragraph of your sales representative cover letter allows you that one final chance to make a great first impression .

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

• how you see yourself growing into the role;
• the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your sales representative cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

No experience sales representative cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their sales representative cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

We hope this sales representative cover letter writing guide has shown you how to:

• Format your sales representative cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
• Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
• Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
• Introducing your biggest achievement and the skills it has taught you in your sales representative cover letter body;
• Write no more than two sentences in your sales representative cover letter introduction to set the right tone from the get-go.

Sales Representative cover letter examples

Explore additional sales representative cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

Cover Letter Design: 5+ Tips & Examples for Success

How to start a resume (5+ examples of resume introductions), how to film a video resume, cover letter vs. resume –what's the difference, how to find a job in europe as a usa citizen - tips & popular countries, 15 surefire signs that your job interview was a success [plus 7 signs of a bad interview].

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Examples
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Cover Letter Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.

How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

• Write short, concise sentences and remove unnecessary adjectives
• Make your paragraphs shorter, or use bullet points to make key ideas stand out
• Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

Example: I have 12 years of experience in enterprise sales , and have recently completed a course on Challenger Selling to increase my sales skill set. I happen to be fluent in Spanish, which has been a great help in closing deals in Latino markets.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Example: When working with new customers, I consider myself a detective and my main tool is asking the right questions . This has helped me consistently identify leads that aren’t a good fit for the company right from our first conversation.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

Example: I was the frontrunner for Employee of the Year at my company’s regional picnic, coming in at least 8 percent over my sales targets every quarter the previous fiscal year. I also took a course in enterprise sales and helped overhaul our company website to increase the user experience, following which we saw a 23 percent jump in conversions.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

555.555.5555

[email protected]

December 19, 2022

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

Example: I was very excited to see the position of sales manager open at Winterfell Enterprises. In my ten years as an inside sales rep for Targaryen Inc., I have acquired a notable sales record, always meeting my quotas and earning Salesperson of the Year in 2020. I feel strongly that I’d be a great addition to your company as a sales manager.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

• Work experience
• Sales experience and sales skills
• Communication skills
• Time management abilities
• Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

Bad example: I’m told I’m the best salesperson if you have a difficult deal that no one can seem to close.

Good example: I have consistently proved myself as an asset to my employers, closing more than a dozen deals last year that other employees were unable to nail down.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

Example: Thank you for taking the time to read this letter. My references are happy to hear from you at any time, and hopefully they will say nice things about me like they promised. I look forward to speaking with you if they do.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Example: I appreciate your time in reading this letter. Please feel free to reach out to my contacts at any time, and I hope to hear from you soon.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

• Sales Associate Cover Letter 1
• Sales Associate Cover Letter 2
• Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

• Inside Sales Rep Cover Letter 1
• Inside Sales Rep Cover Letter 2
• Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

• Outside Sales Rep Cover Letter 1
• Outside Sales Rep Cover Letter 2
• Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

• Sales Manager Cover Letter 1
• Sales Manager Cover Letter 2
• Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

More articles from The Close Blog

Discover our latest free sales tools powered by AI

Learn from the sales pros with our free sales guides.

Entry Level Sales Rep Cover Letter No Experience: Sample & How to Write

Unlock the doors to a successful sales career, regardless of your experience level! Are you ready to make a bold statement with your cover letter and land that dream entry-level sales job? Look no further! This page is your ultimate resource for crafting an irresistible cover letter without any prior sales experience.

In a competitive job market, standing out from the crowd is vital. That’s why we’ve carefully curated a foolproof guide to help you write an attention-grabbing cover letter that instantly captivates hiring managers. Don’t let your lack of experience hold you back – we’ll show you how to highlight your exceptional qualities and sell yourself as the perfect candidate.

Through our comprehensive sample cover letter, you’ll discover the secrets to showcasing your transferable skills, passion, and eagerness to excel in the challenging world of sales. With our step-by-step instructions, you’ll gain the confidence needed to craft a powerful narrative that resonates with employers and makes them eager to know more.

Whether you’re a recent graduate seeking your first sales gig or a career changer ready to dive into the exciting realm of sales, we’ve got you covered. Get ready to unlock your potential, soar above the competition, and land that entry-level sales role you’ve always dreamed of. It’s time to embrace the possibilities and embark on an exhilarating sales journey!

Sales Rep No Experience Cover Letter Sample

John Doe 3 Jackson Street New Jersey, NJ 05874 (000) 145-7452 [Your Email]

November 26, 2023

Ms. Aliza Smith Hiring Manager ABC Company 2990 Sample Street Atlantic City, NJ 10258

Dear Ms. Smith:

I am writing to express my enthusiasm for the Entry Level Sales Representative position at your esteemed company. I strongly believe that my passion, drive, and determination make me an ideal candidate for this role.

I have always been captivated by the world of sales and the art of building relationships. My educational background in Business Administration, combined with my relentless work ethic, has prepared me to excel in a sales environment. In my coursework, I have gained a strong understanding of marketing strategies, consumer behavior, and effective communication techniques.

Through various extracurricular activities and personal endeavors, I have honed my interpersonal skills. Whether it was organizing and leading group projects at university or volunteering for local charities, I have consistently demonstrated my ability to connect with others and influence them positively.

My genuine passion for sales, coupled with my natural ability to empathize and understand people’s needs, enables me to approach challenges with creativity and determination. I am a quick learner, eager to absorb new information and continuously improve my skills.

I understand that starting as an entry-level sales representative requires dedication and persistence, and I am prepared to invest the necessary time and effort to succeed. I believe that with my strong work ethic, adaptability, and unwavering motivation, I can quickly become an asset to your sales team.

Thank you for considering my application. I would greatly appreciate the opportunity to discuss in person how my skills and enthusiasm align with your company’s values and objectives. Attached is my resume for your review.

Thank you for your time and consideration. I look forward to the possibility of joining your dynamic sales team and contributing to its continued success.

John Doe (000) 145-7452

Recommended: Entry Level Sales Resume Sample

How to Write a Sales Representative Cover Letter With No Experience?

Writing a sales representative cover letter with no experience may seem challenging, but with the right approach, you can showcase your potential and enthusiasm for the role. Here’s a step-by-step guide to help you get started:

1. Research the Company:   Begin by researching the company you’re applying to. Understand their products, services, and target market. This will allow you to tailor your cover letter to their specific needs.

2. Start with a Strong Opening:   Begin your cover letter with a compelling opening paragraph that grabs the reader’s attention. Mention the position you’re applying for and express your interest in the company.

3. Highlight Transferable Skills:   Since you don’t have direct sales experience, focus on transferable skills that demonstrate your qualifications for the role. These may include excellent communication, interpersonal skills, customer service experience, and a strong work ethic.

4. Show Enthusiasm and Motivation:   Emphasize your passion for sales and your eagerness to learn and grow in the field. Mention any relevant courses, certifications, or workshops you’ve attended to enhance your knowledge of sales techniques.

5. Discuss Relevant Education and Extracurricular Activities:   If you have relevant coursework or participated in sales-related clubs or activities during your education, highlight them to demonstrate your commitment to developing sales skills.

6. Provide Examples of Adaptability:   Showcase instances where you quickly adapted to different situations, such as working successfully in teams or handling challenging customer interactions. This will demonstrate your ability to thrive in a sales environment.

7. Express Willingness to Learn:   Even without experience, express your willingness to undergo training and learn from experienced sales professionals. Employers value candidates who are eager to grow and improve.

8. Customize Each Letter:   Tailor your cover letter for each company you apply to. Personalize it by mentioning specific aspects of the company that attracted you and how your skills align with their needs.

9. End Strong:   Conclude your cover letter by reiterating your enthusiasm for the position and your desire to contribute to the company’s success. Thank the reader for considering your application and express your openness to further discussion or an interview.

10. Edit and Proofread:   Before sending your cover letter, thoroughly edit and proofread it for any grammatical or typographical errors. Attention to detail is crucial in a sales role, so ensure your letter is polished.

Remember, while you may lack direct experience, your cover letter is an opportunity to demonstrate your potential and enthusiasm for the sales representative role. 

To sum it up, never let the absence of experience discourage you from pursuing your dream of becoming an entry-level sales representative. Embrace the opportunity to showcase your enthusiasm, dedication, and commitment to learning. With a well-crafted cover letter that highlights your transferable skills, you can impress potential employers and convince them that you are the right fit for the position. Remember, every successful sales journey begins with taking that first step. So take the leap and let your passion drive you towards a rewarding career in sales.

• Entry Level Data Analyst Cover Letter No Experience (Sample & How-to Write)
• Entry Level Sales Representative Resume No Experience
• Sample Entry Level Sales Cover Letter With No Experience
• Entry Level Call Center Cover Letter No Experience

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Notify me of new posts by email.

How to Write a Professional Application Letter for a Sales Representative

• Career Advice
• Getting Ahead at Work
• ')" data-event="social share" data-info="Pinterest" aria-label="Share on Pinterest">
• ')" data-event="social share" data-info="Reddit" aria-label="Share on Reddit">
• ')" data-event="social share" data-info="Flipboard" aria-label="Share on Flipboard">

How to Sell Yourself in a Cover Letter

Proper way to write a cover letter, characteristics of an effective application letter.

• How to Write a Recommendation as a Recruiting & Talent Specialist
• What Do Employers Want to Hear in a Sales Interview?

A cover letter is an important part of your application package for a position as a sales representative. Use a professional or business format and immediately engage the hiring official with a summary of your most compelling qualifications. Use this professional application letter for a sales representative to sell yourself. Draw in the reader with a glimpse of your personality. The optimum length of an application letter is three paragraphs. Use this letter to convince the hiring official that you are a candidate that deserves further consideration.

Introductory Paragraph

The introductory paragraph of a professional application letter for a sales position should entice the hiring official to want to learn more about you. Identify yourself, mention the specific sales job for which you are applying and explain why you are the best candidate for the job. Be professional and succinct, but with a creative flair.

I saw the ad for the sales representative position at Cherry Home Builders and I knew instantly this was an ideal position for a sales professional like me. My background in sales and construction management is a perfect fit for the duties listed in the job announcement. I admire the success of Cherry Home Builders and feel that I would be an ideal fit for this sales position.

I am excited to submit my letter of application and resume for the sales position at Cherry Home Builders. Hard-working, driven and passionate about sales are three traits that best describe my work style. Working as a sales representative for Cherry Home Builders would be an ideal match with my career interests.

Relevant Skills

Use the second paragraph of the professional application letter for a sales position to convey compelling skills that set you apart from other candidates. Tie these skills to the job description, so there is no mistake that you are the candidate of choice. Make sure these attributes match the information contained in your resume.

My professional sales career has focused primarily on new construction sales. Immediately after college, I became a construction manager, then subsequently moved into new residential construction sales. I have used my knowledge to help hundreds of home buyers find their dream homes. Last year, I had a record-breaking $10 million in new home sales.

My construction management education, coupled with my marketing degree, provide an ideal background for the sales position at Cherry Home Builders. My internship with Brown Realty gave me hands-on experience and an understanding of the intricacies of residential sales. I have a strong work ethic and am eager to be successful as a sales representative.

The final paragraph of your professional application letter for a sales representative should remind the reader about the contents of your application. Also, thank the reader for considering your application and communicate that you will be in further contact.

I strongly believe that my sales background will fulfill the expectations defined in the position description. I look forward to the opportunity to meet with you personally. Thank you for your consideration for this position.

Application Letter Tips of the Trade

It is ideal to address the letter directly to the hiring official. If you don’t have a specific name, call the company and request the information. Remember, this is a professional application letter for a sales representative position. Use your sales skills to sell yourself in this application letter. Use the same paper for the letter that you used for your resume. Be sure to proofread your letter or have someone else proofread it for you.

• Western Michigan University: Writing a Strong Cover Letter
• Do not make your application letter longer than one page.
• Have a friend or colleague look over your letter for any issues with spelling, punctuation or style. If you're sending in an application letter after seeing a job listing, follow the application instructions to the letter.

Dr. Kelly Meier earned her doctorate from Minnesota State Mankato in Educational Leadership. She is the author and co-author of 12 books focusing on customer service, diversity and team building. She serves as a consultant for business, industry and educational organizations. Dr. Meier has written business articles and books for Talico, Inc, Dynateam Consulting, Inc. and Kinect Education Group.

Related Articles

How to ask for an interview in a letter, how to express urgency in a cover letter, how to write a first-class cover letter, how to write a retail sales position cover letter, how to email a letter of interest for a job, writing a cover letter for a general manager position, example of a cover letter for an hr generalist, fashion tips for a sales rep, tips on job-suitability statement, most popular.

• 1 How to Ask for an Interview in a Letter
• 2 How to Express Urgency in a Cover Letter
• 3 How to Write a First-Class Cover Letter
• 4 How to Write a Retail Sales Position Cover Letter