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  6. (PDF) Pricing and promotion: A literature review

    The literature review performed also revealed several studies that help understand the relationship between price promotions and brand choice and loyalty [12] , [15] , [19] , [33] , [40] .

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  8. Pricing and promotion: A literature review

    Abstract— This article intends to carry out a systematic review of the literature on pricing and promotion, as variables that impact profitability in organizations. To achieve this purpose, a systematic review was performed upon the most relevant academic journals (according to Scimago and Country Rank), for the period between 2018 and 2020.

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  10. Pricing and promotion: A literature review

    Abstract. This article intends to carry out a systematic review of the literature on pricing and promotion, as variables that impact profitability in organizations. To achieve this purpose, a systematic review was performed upon the most relevant academic journals (according to Scimago and Country Rank), for the period between 2018 and 2020.

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  22. How to Write a Literature Review

    Examples of literature reviews. Step 1 - Search for relevant literature. Step 2 - Evaluate and select sources. Step 3 - Identify themes, debates, and gaps. Step 4 - Outline your literature review's structure. Step 5 - Write your literature review.

  23. DOI: 10.15649/2346030X.2587 Pricing and promotion: A literature review

    This article intends to carry out a systematic review of the literature on pricing and promotion, as variables that impact profitability in organizations. To achieve this purpose, a systematic review was performed upon the most relevant academic journals (according to Scimago and Country Rank), for the period between 2018 and 2020.

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