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14 Expert Tips for Effective Video Sales Pitches

In the digital age, standing out is more challenging than ever. Every second, a barrage of pitches, advertisements, and promotions compete for your prospects' attention. Yet, amidst this noisy marketplace, one medium emerges as a beacon of engagement – the video sales pitch.

Imagine having the ability to captivate your audience within seconds, delve into their challenges, and showcase your solutions with vivid clarity. The magic of video does just that, giving you a way to weave compelling narratives that strike both logical and emotional chords. 

But what really makes a video sales pitch work? And how can tools like Sendspark elevate your pitches into conversion-driving masterpieces?

This guide will unveil the secrets, insights, best practices, and actionable steps to craft pitches that drive business. Dive in and arm yourself with the strategies to make your next pitch a resounding success.

Key Takeaways

• A video sales pitch is a compelling visual presentation of your product or service. It’s a key step on your way to converting prospects into clients. 
• Preparation and understanding key elements of successful pitches are crucial for creating a winning pitch.
• Using platforms like Sendspark can help you create compelling, persuasive pitches that get customers buying. 

What is a Video Sales Pitch?

A video sales pitch is a video presentation of your product or service made with sales in mind. It highlights the benefits and features of your offering, engages the viewer, and convinces them of your value proposition. It often asks for an immediate a sale. 

An effective video sales pitch requires careful planning. It starts with understanding your target audience. This lets you to tailor your message to address their specific needs and pain points. 

Winning video sales pitches are usually brief and engaging. They are authentic and avoid exaggeration.

Another thing winning video pitches do well? They use visuals that complement and support your message. This might include slide decks, customer testimonials, or engaging animations. This, together with an effective sales script , drives interest and sales. 

Calls to action can be verbal or in the form of a button (you can use Sendspark to add one to your video ). Telling a viewer what steps you want them to take increases the chances of closing a sale or otherwise converting a lead.

Importance of Video Sales Pitches

More sales are happening online than ever before - and video pitches are an important part of that process . Here are some key benefits of video sales pitches…

Engagement. Video sales pitches are highly engaging and can capture your customer's attention quickly. When compared to traditional text-based pitches, videos are more interactive and entertaining. They make it easier for your audience to stay focused on your message.

Emotional Connection. Because videos convey your personality, they create an emotional connection with your audience. Visual storytelling evokes feelings that can influence your customers' decision-making process. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Improved Retention. Studies show that people retain more information when it’s presented in a visual format. Using video sales pitches can help your audience remember your message, increasing the likelihood of them taking action. Viewers retain 95% of a message when they watch it in a video , compared to 10% when reading it in text.

Flexibility. The versatility of video sales pitches enables you to target specific customer segments. A personalized pitch will resonate with your prospective clients, helping you close more deals. This helps them increase email click-through rates by 300% and boost conversion rates by 20% ( Source ).

By incorporating video into your sales strategy, you can effectively engage your audience, convey your brand's personality, and improve information retention. You can also reach customers who you would never be able to sell to otherwise. 

7 Video Sales Pitch Preparation Tips

How do you make sure you succeed with your video pitch? Everything starts with preparation. Here are a few ways to prepare yourself ahead of time and set yourself up for surefire success. 

Identifying Prospects

The first step in preparing to create a video sales pitch is to identify your prospects. Your goal is to target customers likely to be interested in your offering. Leverage analytics and assess leads who have already shown some level of interest in your product or service. 

One particularly popular way to identify prospects is using LinkedIn . LinkedIn has a lot of data on your prospects. Using a combination of Sales Navigator and profile information makes it easy to find the right people to target. 

Researching Prospects

Once you've identified potential prospects, you’ll need to research them. Understand their needs, pain points, and what they value in a solution. This step allows you to tailor your sales pitch and demonstrate how your offering addresses their needs. 

A competitive analysis will help you understand your position in the market and what differentiates you from your competitors.

Discovery Calls or Emails

While researching your prospects, engage with them through discovery calls or emails to gather additional information. These interactions help you establish a connection and gain insights that will refine your sales strategy. 

Listen carefully to their concerns and ask well-structured questions to identify potential opportunities.

Ideally, you want to use either calls or emails with embedded videos. That’s because video communication is usually more authentic, with more information revealed. To request videos from prospects and clients, you can use Sendspark’s “ request video ” feature. 

Crafting a Sales Pitch

With the knowledge you've gained through research and discovery, you can start crafting your video sales pitch. As you do, keep these essentials in mind:

• Clarity . Present your solution concisely. Avoid using jargon or complex terminology that may confuse your prospect.
• Relevance. Showcase how your product or service addresses the specific needs and pain points you discovered during earlier stages.
• Engagement. Create an engaging narrative that retains your audience's interest and instills a sense of urgency for them to take action.
• Personalization. Tailor your pitch to each individual prospect, making them feel like it has been specifically designed for them.
• Call to action. End your sales pitch by providing a clear call to action. Inform them of the next steps they should take to learn more or make a purchase.

Follow these best practices to create a video sales pitch that not only captures your prospect's attention but communicates the value of your offering. 

Rehearsing Before Recording

Before you hit the record button, it's crucial to rehearse your video sales pitch. The more familiar you are with your content, the more naturally it will flow. Repeatedly practice your pitch until you can deliver it smoothly without relying heavily on notes or prompts.

If possible, perform your pitch in front of a colleague or friend and ask for constructive feedback. They might notice areas for improvement that you hadn't considered.

Setting Up Your Equipment and Environment

Begin by selecting a quiet, distraction-free space for recording. Aim for natural light, but if that's not accessible, invest in soft lighting to avoid unprofessional shadows. 

Position your camera at eye level for a direct conversational feel. Equally vital is clear audio. A quality microphone can make all the difference; test it thoroughly to ensure there are no background interferences. 

Finally, always be prepared for the unexpected. Have backup plans and equipment at the ready. Spending the extra time on setup can make the difference between a pitch that's merely seen and one that truly resonates.

7 Key Elements of a Winning Video Pitch

Here are some things that most (if not all) winning video pitches have in common.

Make sure you’re clearly highlighting the common challenges or obstacles faced by your target audience. Demonstrating a deep understanding of their struggles not only builds trust but also fosters an emotional connection. 

To amplify this connection, use real-life examples or anecdotes to which they can relate. Supporting your assertions with relevant data or studies can also lend added credibility, showcasing that you've done your homework and truly understand the landscape.

Once you've established the problem, introduce your product or service as the ideal remedy. Give your viewers a brief overview, drawing them in without overwhelming them with details from the get-go. 

Spotlight the unique features that set your solution apart, then make them tangible with the help of compelling visuals like product demonstrations. While you don’t want to dwell on competitors, it’s useful to subtly hint at how your offering stands out in comparison.

But what's a feature without its benefits? Delve into how these features offer practical advantages in real-world scenarios. It's one thing to say a product is fast, but showing a time-lapse comparison can make it tangible. 

Besides the practicalities, also tap into the emotional rewards customers will experience. People often buy based on feelings, be it the peace of mind, the thrill of something new, or the joy of an upgrade. To cap it off, integrate testimonials from satisfied users. There’s nothing quite like word-of-mouth to cement trust.

Call to action (CTA)

Now, with your viewer engaged and informed, guide them towards the next step. Your CTA should be clear and direct, leaving no room for ambiguity. Inject a sense of urgency, perhaps by hinting at a limited-time offer or a special deal for early birds. 

Storytelling

A winning video sales pitch excels at storytelling. This is why we’re including the elements detailed above: problems, solutions, and benefits. These help weave stories that our prospects find enticing. 

Your audience should be able to relate to the story you're telling, so make sure it's relevant to them. Your story should maintain a professional yet engaging tone. The end goal is for your prospect to see themselves as the protagonist in your story and get excited about what you’re selling. 

Quality Production

Using high-quality visuals is important when creating your pitch. So is quality audio. This helps you come across as engaging. It also helps stand out and show you're serious about selling your product or service. 

You don’t necessarily need a high-quality camera to produce outstanding content. To see how easy it is to create compelling videos, check out our 6-point guide . 

Personalization

It’s helpful to incorporate personalized video elements to connect with your viewers on a deeper level. Address prospects directly and consider using their names if possible. This approach will make your pitch more memorable.

To make your life easier, use Sendspark’s personalization features. These make it easy to create emails, videos, and landing pages that speak to your prospects. You can even use our video stitching feature to create custom video intros! 

Checklist: Creating and Delivering Your Video Sales Pitch

When creating a video sales pitch using Sendspark, you'll want to focus on a few key steps to ensure your message is delivered effectively. Here’s a simple checklist that helps make sure you get the 14 tips we listed above right. 

• Plan your message. Before you start recording, make sure you have a clear understanding of what you want to communicate. Write a script to help you stay focused during the recording process. Our AI-powered script-writing tool can assist with this. 
• Choose the right setting.  Find a calm and comfortable space to record your video. Make sure the background is clean and free from distractions. Test your lighting and audio quality beforehand to ensure everything appears and sounds clear.
• Keep it short and sweet . Aim to keep your video sales pitch under two minutes to retain your audience's attention. Get to the point quickly and focus on the benefits your product or service offers.
• Include a call to action.  Clearly state what you want your viewer to do next. This could include scheduling a follow-up call, visiting your website, or signing up for a trial. Make it easy for them to take the desired action.
• Personalize your video.  When possible, customize your video pitch for each recipient. Address them by name and mention any specific details that relate to their business or industry. We have a personalization function that can help speed up the process.
• Review and edit.  Watch your video several times to ensure all relevant points are covered, and the message is clear. Edit out any unnecessary content or awkward pauses.
• Send your video with Sendspark . Once your video is ready, use Sendspark to send it to your prospects. Our platform allows you to track opens, views, and engagement, helping you measure the effectiveness of your videos.

By following these steps, you can create a compelling and effective video sales pitch using Sendspark. Your audience will appreciate the personal touch, and you'll be one step closer to closing the deal.

As our world becomes ever more digitized, the ability to truly connect, to break through the screen and engage on a human level, is priceless. Let every frame, every word, every pause be a reflection of the solution you bring to the table.

Know your audience, hit those pain points, and ensure your message resonates long after the video ends. Every pitch is an open door, a digital nod to your prospect saying, "Hey, I see you. I get you."

Just remember: crafting an impactful video sales pitch isn't just about aesthetics or fancy tech tools like Sendspark, although they certainly play a part. It's about understanding your audience, conveying your value proposition compellingly, and effectively using video to forge a connection.

Using Sendspark to Get More Opens & More Business

Sendspark's features make it possible to create content that grabs attention and engages your audience. 

Our free  AI Script Generator can help you create a compelling video sales pitch, saving you time and effort. Keep in mind that fine-tuning and personalizing the script to fit your audience's specific needs will make results better.

To add depth and variety to your video, consider incorporating testimonials, case studies, or relevant statistics in the script manually. This will give your claims weight and help you establish credibility with the viewer.

When editing your video script, be sure to address any pain points or challenges the viewer might face. This will allow you to demonstrate how your product or service can solve them. 

Other pitches that make your pitches more compelling and valuable:

• Personalized Thumbnails. Use thumbnail images that feature the recipient's name or company logo, offering a visually engaging experience.
• Dynamic Text. Our dynamic personalization feature lets you include the recipient's name or other relevant information in video overlays, on-page text, and emails.. 
• Personalized landing pages. Create personalized landing pages to make your message more appealing and add a personal touch to your pitches. 

When it comes pitching and sales, it's important to strike the right balance between customization and scalability. Sendspark helps you achieve this by allowing you to create and distribute personalized video content with ease. 

Frequently Asked Questions

What is a sales pitch video.

A sales pitch video is a short video presentation that is used to promote a product or service and convince potential customers to take a desired action.

How can I make a compelling sales pitch video?

To make a compelling sales pitch video, you should first identify your target audience, understand their needs and pain points, and tailor your message accordingly. Use engaging visuals and storytelling techniques to capture attention, and highlight the unique benefits of your product or service. Keep the video concise and focused, and include a clear call-to-action at the end.

Are there any templates available for creating sales pitch videos?

Yes, there are many templates available online that can help you create a sales pitch video. These templates provide a structure and guidance for your video, allowing you to customize it with your own content and branding.

What are the benefits of using a sales pitch video?

Sales pitch videos provide several benefits, including the ability to deliver a consistent and persuasive message, captivate and engage viewers, showcase the value of your product or service, and differentiate yourself from competitors. They can also be shared easily through platforms like LinkedIn and integrated into email campaigns.

How long should a sales pitch video be?

Ideally, a sales pitch video should be kept short and concise, typically around 2-3 minutes or less. It's important to capture the viewer's attention and deliver your key points effectively within a short timeframe.

How can sales teams effectively use video prospecting?

Sales teams can use video prospecting by sending personalized video messages to potential customers. This approach helps to create a more engaging and memorable experience, differentiate the sales team from competitors, and increase the likelihood of conversion.

What is the role of a sales pitch video in the sales funnel?

A sales pitch video can be used at various stages of the sales funnel. It can be used as an introduction or initial outreach to generate interest, as a follow-up to a sales email or call, or as a condensed sales presentation to seal the deal. It helps to effectively communicate your value proposition and move prospects further along the sales funnel.

How can I use a sales pitch video in a sales call?

During a sales call, you can share a sales pitch video with your prospect to visually explain the benefits of your product or service. By using a video, you can give your best explanation and highlight important points in a more engaging and persuasive way.

What should I include in a sales pitch video thumbnail?

A sales pitch video thumbnail should be attention-grabbing and relevant to the content of the video. It can include visuals, text overlays, or a snapshot of an interesting moment from the video to entice viewers to click and watch.

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How to Make a Sales Pitch Video that Converts in 8 Simple Steps

There’s just something about video that captures people’s attention. I should know—I've recorded more than a thousand videos over recent years for Close's YouTube channel !

More than that, video has been proven to motivate people’s decisions.

According to a 2024 study by Wyzowl , 82 percent of people say they’ve been convinced to buy a product or service by watching a brand’s video.

When asked how they’d prefer to learn about a product or service, 66 percent responded that they’d prefer to watch a short video.

On the other hand, just two percent said they’d prefer a sales call. This is not surprising, and keep in mind that just because people say they prefer watching videos, most major deals get closed on calls. But a video is a great way to engage a prospect who's not yet ready to get on a call.

So, how can you harness the power of video for your sales pitch ?

In this article, we’re going to dive into:

• What is a sales pitch video?
• The benefits of pitching your offering in a video
• How to make a sales pitch video that astounds your prospects

What is a Sales Pitch Video?

Generally, a sales pitch video is pre-recorded by the rep and hosted privately online. Once the video is polished and looking nice, reps send their prospects the link to watch it, probably with a short, snappy email.

This concept is somewhat new but is quickly gaining ground. A study by Vidyard found that over half of the salespeople will invest in personalized videos , and sales teams responded that this was the second most effective type of video they had used (after pre-recorded product demos).

Your sales pitches over the phone and email follow a similar structure, and your video sales pitch is no different. It should go something like this:

• Call to action

But why are sales pitch videos so powerful for sales teams?

The Benefits of Pitching Your Offering in a Video

You have a message to deliver. Your prospect has work to get done. Sometimes, when you show up to present, your pitch just isn’t the right time for the prospect.

A sales pitch video works because it combines the personal aspect of speaking to someone directly while allowing them to choose the right moment in their day where they can focus on your message.

Here’s why this makes sense for both sales teams and prospects:

• Get uber-personal without wasting time: Personalization is key to sales success, and sales pitch videos give that feel of personal communication while allowing you to deliver your pitch at scale.
• Easily (and quickly) communicate complex ideas: If you sell a complex product, using video to pitch allows you to use visual elements, such as a whiteboard, a graph or chart, or even an image of your product, to explain yourself faster.
• Set yourself apart from the competition: Many sales teams haven’t caught on to the trend of creating sales pitch videos (or at least, not yet).
• Build trust through transparency: While effective, sales pitch emails often lack a personal connection. And even on a cold call , your prospect still doesn’t see you. A video sales pitch helps build trust since prospects hear your voice and see your face.
• Get insights on video engagement: When your video pitch is hosted online, you can see viewer metrics that tell you how prospects are engaging with your sales pitch video. This, in turn, will help you adapt and refine your sales pitch to capture attention from start to finish. In addition to these benefits, video presentation tools offer a convenient way to enhance your sales pitch. By utilizing interactive features, such as annotations, slide transitions, and multimedia elements, you can create an engaging and memorable experience for your prospects, making your message even more impactful.

How to Make a Sales Pitch Video that Makes Your Prospects Want to Buy

Ready to make your own video sales pitch?

Here are 8 steps you’ll need to follow to build a sales pitch that works and turn it into a video that sells.

Step 1: Do Your Homework

Customer research is essential for any type of sales pitch. So, take some time to get to know your customers. Send out a survey or interview a few customers to get a feel for their industry, their needs, and how your product is currently helping them.

This will help you have a clearer understanding of the companies and industries you’re pitching to.

Next, learn more about the role or department that will receive your pitch.

What role do they play in the bigger picture of the company? How much weight do they pull in the final purchase decision? What are their main concerns, or what challenges are super-familiar to them?

By getting to know this particular role, you’ll be able to create a pitch that speaks their language and shows you get them and their daily struggles.

Finally, narrow your personalization down to the individual.

Start by checking out their LinkedIn profile . Pick up a couple of key aspects that you could use to establish common ground.

Step 2: Define the Key Benefits You Want to Highlight

While it’s true that videos are more engaging, you won’t be able to keep prospects interested if your sales pitch video drags on for more than 5 minutes. Actually, it should be 2 minutes or less.

So, now that you understand the customer and their needs, what are the most important benefits of your product that you can highlight?

Remember to always lead with an irresistible value proposition . After identifying the problem your prospects are facing, give a succinct explanation of the main benefit you’re offering with your solution. At most, pick two benefits that will strongly resonate with your prospect.

Step 3: Choose a Statistic or Customer Story to Support Your Pitch

Once you’ve explained your value proposition, it’s time to add some proof to your pitch.

Again, the video works in your favor here. For example, if you’re giving a quick customer story, why not overlay an image of the customer you’re referencing or their company logo? Or, if you’re selling software, you could overlay a screenshot of your product’s rating on G2 or another prominent review site.

The use of imagery here helps you move quickly to your CTA and close, while still giving enough solid proof to build trust in your prospect.

Step 4: Decide on the Best Style for Your Video Sales Pitch

Sales pitch videos come in all shapes and sizes, and you’ll need to look at your audience and your own selling style to decide which option is best for you.

Here are some ideas to get you started:

• Selfie-style video: Just your face, talking. Think of this as an asynchronous replacement for the in-person meetings you used to have with prospects. Look straight at the camera, smile, and give your best pitch.
• Narrated mini-demo: Depending on what stage of the sales funnel this prospect is at, using a screen share video to give a mini-demo of your product can work. This is a sort of interactive pitch that goes beyond simply telling a prospect what your product can do and actually shows them.
• Screen share and face-to-face combination: We’ll talk more below about specific video tools you can use to do this, but you’ve probably seen this unique video style. It takes the typical screen share video one step further by adding your face in a bubble overlay. That way, as you share your screen and explain your product, you also build trust by showing prospects your face as you speak.

Step 5: Pick the Right Tools to Build Your Pitch

There are plenty of tools to help you create a simple sales video. In fact, your computer may even have some basic video tools pre-loaded!

The important thing isn’t the production value of your video; it’s the message. So, focus first on getting your pitch right, then worry about the tools you’ll use to record and send it.

Here are four top video sales tools that could come in handy:

• VEED is an all-in-one recording and editing tool that allows you to quickly create subtitles, add text and stickers, remove background noise, and more. It's a great tool to create professional-looking video messages in a snap.
• Loom allows you to record video messages of yourself while also sharing your screen. This is perfect for asynchronous communication, especially for giving a mini product demo or slide presentation featuring your face.
• Dubb is built to help sales teams to create personalized videos for prospects . You can create simple screen share videos, selfie-style videos, and more (plus it includes the necessary tools to make those videos a bit more polished). Dubb also allows you to create custom landing pages for your sales pitch videos, complete with integrated reporting and call-to-action buttons.
• Vidyard is another video sales tool built to include videos inside emails to prospects. This tool stands out for its reporting capabilities, allowing you to track engagement and push that data to your CRM. Vidyard also allows you to include links within your video, meaning you can turn interest into action with minimal friction.

Step 6: Set the Stage

To ensure your message is heard loud and clear, remove unnecessary distractions from your video and set the stage so that you and your sales pitch are the focus.

Don’t worry about making it too fancy; you don’t need a professional recording studio or a green screen to make a sales pitch video. Just make sure to move that pile of dirty laundry out of the background and tidy up the part of your room or office that fits in the frame.

It’s also better if you don’t have a light source directly behind you, like a window. If you're going to use a lot of video or spend a lot of time on video calls, getting a ring light is worth it. It'll diffuse light evenly on your face and make shadows less pronounced.

Step 7: Raise Curiosity with Your Video Thumbnail

You’re sending a video sales pitch because you want the prospect to know that this pitch was specially made for them. So, your video thumbnail should make that very clear.

For example, some salespeople who use video to pitch will include a thumbnail that has the person’s name written on a whiteboard.

A prospect must still click on a link to watch the full video. But by including a thumbnail image directly alongside the link, you’ll give prospects a sneak preview of what’s in store, encouraging them to click through to the video.

Step 8: Make the Process Repeatable and Scalable

You may be thinking, how can I create a video for every prospect? Won’t that chew up all my time?

Yes, it will. So, you must find ways to make this process repeatable and scalable.

First, optimize your process for creating and sending videos. For example, by using the right tools we discussed above, you can easily record new videos and send them with little friction and no editing required.

Next, find ways to reuse your videos for different prospects. If some parts of your video are not personalized explicitly to a certain prospect, can you reuse those bits in another video?

Finally, for large-scale outreach, you can find ways to personalize it to a group rather than an individual. For example, you could create a sales pitch video to send to a specific role inside a company or highlight one particular pain point that’s common with a certain customer profile.

Then, you won’t need to record a new video for each person. You’ll simply record a new video for each new profile and adjust your thumbnail to match the individual.

Keep Building Better Sales Pitch Videos

While it may seem strange or awkward initially, the more videos you create, the easier it will become.

As you create new videos, monitor the reporting and analytics available to you. Track how your prospects respond to certain videos and continuously improve your pitch.

Remember to have fun with it! The advantage of a personalized sales pitch video is that it gives you space to express your unique sales style and personality. Talk as if you’re speaking to someone live; your down-to-earth manner will help build trust in your prospects.

Want to learn more about building the ultimate sales pitch? Take a deep dive into our Ultimate Sales Pitch Guide.

ACCESS THE ULTIMATE SALES PITCH GUIDE →

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How to Make a Video Sales Pitch That Converts

Nov 28, 2021

Pitching a prospective client or trying to get a contract signed by an investor isn’t only done in-person. Often, video pitches represent a great way to introduce and solidify your brand’s value and story . Here’s how to create a video sales pitch that’s bound to succeed.

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• June 15, 2022

Table Of Contents​​

• 1. What is a Sales pitch?
• 2. Salesperson Pitch Video Example #1
• 3. Salesperson Pitch Video Example #2
• 4. Salesperson Pitch Video Example #3
• 5. Salesperson Pitch Video Example #4
• 6. Salesperson Pitch Video Example #5
• 7. Salesperson Pitch Video Example #6
• 8. Salesperson Pitch Video Example #7
• 9. Salesperson Pitch Video Example #8
• 10. Salesperson Pitch Video Example #9
• 11. Salesperson Pitch Video Example #10
• 12. Elements of a Powerful Sales Pitch

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Sales Pitch Videos

In this blog post, I will show the best Sales pitch Videos examples on the planet that Will Inspire You as a salesperson to sell anything. We know Sales means “the exchange of a commodity for money – the action of selling something.” To market as a salesperson, you’d need a good sales pitch.

What is a Sales pitch?

A sales pitch is an attempt by a salesperson to convince their audience or viewers to buy or believe what they are offering. That offer may be another meeting, more information about their service or product, or a customized pitch tailored to the audience’s need.

In today’s world brands and companies are improving their sales through inducing emotions and appealing to the emotional side of customers and potential customers. They hire sales professionals from executives, to managers, salespersons – man and woman

There are different outlets for creating sales videos, however creating emotional sales videos and sales presents that convert onlookers and audiences into buyers can be tough, In this blog post, we’ll cover some of the best videos from the greatest salesman on the internet today that can inspire your to create an epic sales video.

Salesperson Pitch Video Example #1

It is no coincidence that this salesman video is on top of our list, the video currently has over 11 million views on YouTube. This salesman is quick on his wits and weaves the product’s features into benefits while showcasing only benefits as he demonstrates the product in action, inadvertently drawing people in and holding their attention for as long as his demonstration lasts

Salesperson Pitch Video Example #2

This salesman got his prospects hooked when he showed beyond reasonable doubt how safe the cleaning product is by actually licking the liquid and swore it tastes like chicken from then on, the whole pitch just flew. 

This shows just how much trust he has in the product by putting his life on the line, which translates to potential customers trusting him with the money.

Salesperson Pitch Video Example #3

Puls relied on speed and motion graphics animations to bring this video to life and show you everything they can do for you in under 27 seconds. This video is short, precise, and straight to the point, as humans generally, our attention span is mostly short. When creating a sales pitch it’s important to note that the message needs to be clear from the beginning.

Salesperson Pitch Video Example #4

Unboxed got creative with this sale video of their coaching program by hitting all the pain points of the average salesman for the entire 2-minute video, that was all they explored.

Salesperson Pitch Video Example #5

Again, we see product demonstration winning the best sales pitches, product demonstration is the most common and most effective form of sales marketing. People tend to be more fascinated with the show and tell, the best way to draw people in to take interest in what you are selling, is to show them what the product does.

Salesperson Pitch Video Example #6

This is one of the greatest sales pitch videos any tech company has ever made; Zoom absolutely decimated other online conferencing solutions with this video. They focused on all the flaws of their competition and harness it to their advantage.

Salesperson Pitch Video Example #7

Another great sales video that focuses fully on the problem the prospect has and appeals to it.

Salesperson Pitch Video Example #8

Though this was swiped from a the 2011-released movie “The Dilemma” however it has a real world feel, in this example, this pitch was centered around a personality. Selling the “YOU” in the brand, the reason why! It’s not a secret that people buy products or invest in businesses not solely because of how great the idea or product is but because of the personality behind such idea/product and how much trust they put on this personality.

Salesperson Pitch Video Example #9

This Don Draper’s sales pitch video is a clip from the 2007-released AMC series Mad Men ; this presentation was so excellent that it has stood the test of time and remains one of the best sales pitch videos ever made. The pitch was so seamless and perfectly done. Don Draper used storytelling and appealing to emotions to perfectly snag the prospects.

Salesperson Pitch Video Example #10

And finally, here’s a great collection of many sales pitches on the Sprint sponsored Elevator Pitch Season 2, that got investors impressed.

We promised to show you the best sales pitch videos on the planet, we hope that you get inspired by at least one of these if not all.

Elements of a Powerful sales Pitch

– Do a comprehensive research A comprehensive investigation of your prospects is essential to responding to their issues. Any haphazard attempts to close agreements could be ineffective because you aren’t in a better position to comprehend what your customer needs. Your investment in research demonstrates that you care about your prospects’ needs as a result.

You can assist them by using this information to help them meet their requirements by providing a product or service. Many sales representatives make the mistake of forgoing appropriate research, which ultimately hurts them. For instance, you must comprehend the client’s business requirements when marketing a CRM solution. a thorough investigation of the issue with customer-facing sales and marketing.

– Identify the problem and offer an effective solution The sales pitch should place more of an emphasis on helping than on selling. Using this concept, you can approach the customer’s comfort level gradually and arrive at a solution that all parties can accept.

This leads to the next element of a powerful sales pitch, which is to set clear objectives and goals before speaking with a potential client. By doing this, you may broaden the discourse with your clientele and better comprehend their problems. Here, a good strategy is to speak less and listen more, inquiring more of the prospects about what’s working and what isn’t.

– Make powerful points If you want to influence your client that lasts, your arguments must be strong. Keep the idea simple by breaking it down into manageable pieces to get the speech moving and more enjoyable. If you don’t give them a few brief surprises by mentioning exciting facts, your sales speech will be undermined by monotony.

Present accurate data, case studies, and statistics because people love numbers and ensure all information is reliable. Be emotional at times and tell stories with high memory value. Your sale is complete once the prospect recognizes you have a solution to their issue.

– Make it timely Create an atmosphere of urgency among your prospects, but use discretion and tact while playing your hand. If you give someone much time to consider your argument, they may decide not to accept it. Therefore, if you want to close the transaction swiftly, throw temper tantrums like a permanent holiday discount or more freebies if they purchase the item the same day.

Encourage them to make a swift decision so that you can guarantee the transaction; otherwise, the closing may take longer. Reduce the length of the sales cycle.

– Increase your value Adding extra value to your goods is a beautiful way to seal the transaction. A little extra can occasionally make a significant difference in your sales portfolio. Before making a further offering, you must conduct a comprehensive competitor study and ascertain the buyer’s intentions.

Offering your consumer the advantages of premium packages for a month or other items not included in starting plans is a wonderful method to get things going. You might not achieve the goal of making money from a sale if your generosity affects your financial situation.

– Focus on the positives Reiterate the advantages potential customers will experience after subscribing to your product or service. Even though you’ve previously told them, give them a better overall impression in your closing remarks.

For instance, “With this new all-in-one CRM, you can better manage your contacts and run successful campaigns, and in three months, with fewer employees, your revenue will soar.”

If you can support your assertions, make them to your potential customer.

– Follow up Do your best to please your customers because their relationship with you lasts long after the sale is over. Remain in contact with them and inquire what the successes their company is experiencing as a result of adopting your product. This assists you in obtaining consumer testimonials and turning their experiences into case studies.

This broadens your customer base and boosts the volume of business recommendations. Instead of just listing the features of your product, turn your sales pitch into a conversation; it allows you to establish a long-term partnership with your potential customers. Think of it when everyone pitches in to achieve a goal, the buyer’s problem is solved, and you sell your goods to your satisfaction.

This strategy ensures that your consumer is not distracted by your sales presentation because you are sympathetic in trying to understand his issue and provide a better solution.

RELATED: B2B sales Pitch in 7 steps with examples to create your own

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RESOURCES - SALES

How to create a presentation video to accelerate the sales cycle.

Written by Lidia Vijga

• CEO at DeckLinks, Speaker, Podcast Host
• Published on August 16, 2022
• Updated on March 6, 2024

Table of Contents

“A confused mind always says no” – so says marketing guru David Ogilvy. Nowhere does this ring more true than in sales presentations. Without crystal clarity of message and captivating delivery, potential clients’ minds flock to confusion, objections, and refusals to buy. Transforming your pitch into an engaging presentation video provides the clarity and medium they crave.

KEY TAKEAWAYS

• Video presentations are more engaging and memorable than text or static slides.
• Viewers remember 95% of a video compared to only 10% when reading text.
• Short video presentations (1-3 minutes) have the highest completion rates. Keep them focused and avoid unnecessary fluff.
• Use high-quality visuals but don’t overcrowd slides.
• Tell a compelling story. Use narratives that evoke emotion and build connection with the viewer.
• Include a clear call-to-action at the end to drive the desired outcome.
• Presentation video can be used at every stage of the sales cycle to educate, build trust and credibility, and nurture leads.
• Video tools like DeckLinks, Vidyard, and Loom make it easy to create videos from existing slides without advanced video editing skills.
• Analytics provide insight into viewer engagement. See which slides resonate and which are skipped.
• Reusable presentation videos save time and ensure message consistency across prospects.
• Personalized video follow-ups after meetings recap discussions and next steps to keep deals progressing.

Presentation videos are simple to produce and highly effective in B2B sales

B2B sales and marketing teams have long recognized the value of marketing videos and promo videos in the sales process. In fact, according to a Forrester study , buyers are 1.8 times more likely to view a video than read an email. And when it comes to making a purchasing decision, they’re 1.6 times more likely to choose a vendor after watching an eye catching video presentation than after reading about that vendor.

With numbers like that, it’s hard to argue with the power of a presentation video. So if you have never tried to create video presentations and you’re not using marketing videos in your sales strategy, you’re missing out on a major opportunity to get your global audience engaged, accelerate the sales cycle, and close more deals.

Our guide will answer all your questions on how to create a presentation video and at what stages of the sales cycle to us them. You don’t have to be a professional video editor or have any prior knowledge creating videos. Making video presentations is fun and easy using a video presentation maker! We highly recommend you to try to make one and share it with a client or a prospect. You will be pleasantly surprised!

Eye catching video presentation can be incredibly effective in B2B sales.

There are many reasons for this shift to video, but one of the most important is that video is simply more engaging than other mediums. When done well, a video presentation can capture both the auditory and visual senses, making for a richer experience that is more likely to stick with viewers. Additionally, video is a great way to add personality and build rapport with viewers.

You can create engaging videos for different stages of the B2B sales cycle. In an increasingly competitive marketplace, businesses that take advantage video in their communications will have a leg up on the competition.

No wonder why async presentation video has seen a dramatic rise in popularity amongst savvy B2B sales reps in the past few years. You can share your video presentations via email, in a blog post, or on social media to capture leads. You can use video editing software to create videos or you can create video presentations using a video presentation maker or a screen recording tool. And no, you don’t need to create a video presentation from scratch. You can use your existing google slides or a powerpoint presentation.

Learn 15 ways how to use video emails for sales to crush sales targets and quotas.

What is an asynchronous video presentation?

An asynchronous video presentation is a pre recorded video that can be watched by viewers at any time. This type of presentation offers several advantages over live or synchronous presentations.

First, an async video presentation can be viewed by viewers who are not able to attend the live presentation. This type of presentation allows sales reps to pre record themselves pitching their product or service, and then send the video slideshow to prospects at their convenience. Because the prospect can watch the entire video presentation on their own time, they are more likely to pay attention and be engaged with the content.

Second, an asynchronous video presentation can be viewed on demand, allowing viewers to review key points as needed.

PRO TIP: Equip your product champion with your video presentation so that they can share it with all the decision makers.

Say goodbye to “the Broken Telephone Game”. Don’t let your message get lost in translation!

Third, unlike a powerpoint presentation slides that sales reps send as an email PDF attachment, async video presentations can be edited and updated as new information becomes available. As a result, they can provide viewers with the most up-to-date information on a given topic.

Ultimately, asynchronous video presentations with voice narration offer a flexible and convenient way to present information that is easily digestible, shareable and available on demand.

Before creating your next sales presentation, be sure to watch some video sales decks and B2B presentation examples created by our users here .

If your sales team is sending a lot of PDF presentations and documents, be sure to read our article on how to accelerate the sales cycle by tracking PDFs .

Why use presentation videos?

• Video format is more engaging.
• Information in a video format is easier to digest.
• Video content is shared more often.
• Video can help you connect on a human level.
• Information in a video format is more likely to be remembered.

#1 reason why you should use asynchronous video presentations: Video format is more engaging.

It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. – WIRED

In the age of social media and youtube videos, it’s no secret that people are more likely to watch a video than read a wall of text. Furthermore, a video presentation is less likely to be ignored than other forms of email content. Studies have shown that including video in an email can dramatically increase open and click-through rates. So if you’re looking for an easy way to engage your audience, you should give video emails a try.

According to Forrester , attaching a video in an email can lead to a 200-300% increase in CTR.

And using “video” in an email subject line increases open rates by 19%.

#2 reason why you should use asynchronous video presentations: Information in a video format is easier to digest.

According to a study by WordStream , 59% of executives would rather watch a video on the same topic over reading text.

If a picture is worth a thousand words, then a video presentation must be worth at least ten times that. In just a few minutes, you can give someone a much better idea of what your product looks like and how it functions than you ever could with text or static powerpoint slides.

People are more likely to watch a video file all the way through than they are to read an article from start to finish.

A well-crafted video presentation with voice over is more engaging than PDF slide deck or a brochure, and it can help you to communicate your message more effectively. So consider making video presentations when selling complex products or services.

4x Sales Content Engagement

Record and share Video PDF presentations and proposals and WOW your prospects and clients with the most personal customer experience. Access engagement analytics. Learn more.

#3 reason why you should use asynchronous video presentations: Video content is shared more often.

Many inside sales teams are turning to video content in order to break through the clutter and get their audience engaged. A video presentation is also more likely to be shared with colleagues and decision-makers than other forms of email content.

People share video content 100% more frequently than any other type of content on average.

So if you’re looking for a way to get your message across without being ignored, video presentation is definitely worth considering.

If you’re new to inside sales and want to learn more how to succeed as an inside sales representative, be sure to read our article.

#4 reason why you should use asynchronous video presentations: Video can help you connect on a human level.

While digital communication has made it easier than ever to connect with potential prospects and clients, there is still no substitute for the personal touch. That’s where the voice over video presentation comes in.

When you use video to communicate with your prospects, they not only see your facial expressions and body language but also hear your voice and get a sense of your personality. As a result, you become more than just a name on a screen; you become a person they can relate to and trust. In an increasingly competitive marketplace, that can make all the difference.

Did you know that body language accounts for 55% of communication, according to the study by Albert Mehrabian, professor of psychology at University of California.

#5 reason why you should use asynchronous video presentations: Information in a video format is more likely to be remembered.

Videos are much more effective than text alone in getting a message across – viewers remember 95% of a video compared to 10% when reading the same information in text form – according to Forbes.

Traditional B2B sales methods are becoming increasingly less effective in today’s market. Buyers are flooded with emails and calls from sales reps, and it can be difficult to break through the noise. Well-crafted video clips can introduce you and your company in a way that an email cannot, and it is more likely to be remembered than a text-based message.

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Tired of boring PDFs that get ignored? Learn how innovative teams use interactive PDFs to gain buyer engagement and accelerate sales cycle.

How to get started with presentation videos?

• Video presentation should be short and sweet.
• Make your presentation visually appealing.
• Video presentation should tell a story.
• Include a call to action in your presentation video.

B2B sales representatives are always looking for new ways to get their target audience engaged. One of the most effective methods to engage your clients is through voice over video presentations.

When done correctly, a video presentation with voice narration can be an excellent way to showcase your product or service, build rapport with potential customers, and ultimately close more deals. It is easy to create great video presentations using a video presentation maker but there are few things you have to keep in mind.

Here are a few pro tips to help you get started with video presentations:

1. Keep your video presentation short and sweet.

The human brain is capable of remarkable feats of memory and concentration, but it also has its limitations. One of the most well-known limitations is the attention span or the amount of time that a person can focus on a single task.

Green’s study showed that people will miss 95% of all activity in a video scene after only 20 minutes.

As a result, it’s becoming more and more important for businesses to find ways to capture and hold the prospect’s and client’s attention. So you need to make sure when creating a video presentation that it is engaging from the very beginning. Get to the point quickly and don’t include any unnecessary fluff in your powerpoint slides.

It is highly likely that your prospect or a client will watch the entire video presentation from start to finish if you keep it short.

2. You need to make a video presentation visually appealing.

Use high-quality visual assets, and make sure they are relevant to your topic to drive the point home. Be careful not to overcrowd your slide deck; less is often more when it comes to visual elements. This is because too many visuals can be overwhelming and distracting for viewers. Instead, focus on using a few key visual content that will help to illustrate your key points.

Make sure that each visual is clear and easy to understand, and that it adds something to your presentation. Too many visuals can also make it difficult for viewers to follow your presentation slides.

Try to avoid powerpoint presentation stock images. You need an eye catching video presentation that stands out from the crowd and look professional!

Additionally, when creating a powerpoint presentation slides, it is important to consider the use of animated graphics in your videos. While animation effects can be helpful in drawing attention to important information, they can also be distracting and difficult to follow. When overused, animation effects can quickly become overwhelming and reduce the overall quality of the entire presentation.

Therefore, it is important to use animated graphics judiciously when creating a powerpoint presentation. If you do use animation effects, be sure to keep them simple and tasteful.

Powerpoint animation effects may have been a cool thing in the 90s, but they are not anymore. They are dated and some even consider them unprofessional. Also be very careful when selecting video backgrounds, make sure the images don’t interfere with the text.

Proper use of visual elements is the one of the keys to creating a successful video presentation.

Learn how to add video to PowerPoint presentation.

Try these free libraries to find the right visual assets for your video presentation:

Finding the right visual assets, pictures or icons when creating a video slideshow can be a challenge, especially if you’re working on a tight budget. Fortunately, there are now many online libraries that offer stellar stock footage and illustrations for free.

We recommend checking Unsplash and Pixabay they have a huge selection of free photos and illustrations to create great looking slides. If you do have some budget for visual assets, we highly recommend checking IconScout and MotionArray . For a relatively small subscription fee, you can get access to their entire library of creative assets.

With stock footage and visual content from these creative libraries you’ll be able to create stunning video presentations that will wow your prospects and clients, and drive the point home!

3. Your video presentation should tell a story.

B2B sales can be a challenge, but one way to stand out from the competition is to tell a story in your video presentation.

Humans are hardwired for stories, so use that to your advantage when you make a presentation video. We are natural storytellers. We’ve been sharing stories around the campfire for centuries, and that tendency has carried over into the modern age. When we watch a video, we want to be entertained, but we also want to be engaged on a deeper level. That’s why using stories in your video presentation can be such an effective way to connect with your prospects and clients.

Stories have the power to evoke emotion, leave a lasting impression, and create a sense of connection. Instead of simply listing facts and figures, tell a story that will resonate and capture your audience’s attention, and help them remember your message long after they’ve finished watching your video presentation. Keep that in mind when you create video presentations for your prospects and clients. With a little creativity, you can use stories to help close the deal in B2B sales.

4. Include a call to action in your video presentation.

The video sales presentation you’ve been working on for the last few days is finally finished. It’s got your professional touch, and you’ve included all of the important information about your company and its products, and you’re confident that it will be well-received by your intended audience.

But before sending your video presentation, don’t forget to include a call to action.

Whether you want viewers to visit your website, sign up for your email list, or download a white paper, make sure you tell them what you want them to do next.

By explicitly asking the viewer to take a specific action, you can help increase sales and conversion rates.

Keep your call to action simple and focused, and make sure it’s easy to understand for the client. For example: “Book a call”, “Sign up for a demo”, or “Register for free”. With a well-chosen call to action, you can maximize the impact of your video presentation and increase your chances of moving the client through your sales pipeline.

By being clear about your intentions, providing a clear next step, and asking for the business directly, you can greatly increase your chances of making a sale.

By following these tips, you can create a video presentation that is both effective and engaging, and takes your B2B sales strategy to the next level. So don’t be afraid to give it a try!

If you’re looking for more video sales tips and tactics, read our guide here.

When to use asynchronous video presentations?

• Awareness stage.
• Educational stage.
• Vendor selection stage.
• Commitment stage.
• Onboarding and training stage.
• Post-sale impact stage.

B2B sales can be a lengthy and complicated process, involving many different decision-makers and stakeholders. Consequently, it is important to find ways to differentiate your product or service at every stage of the B2B sales cycle. One way to do this is to use video presentations with voice narration.

Video presentations can be used at all stages of the sales cycle to help simplify complex and important information, make it easy to understand, engage and educate prospective clients, and share information with decision-makers more effectively.

Great video presentations can help to communicate your value proposition in a clear and concise manner, and it can also be used as a leave-behind after a video call or an in-person meeting. Furthermore, video presentations can be a valuable tool for overcoming sales objections, and building rapport and trust with clients.

No matter what stage of the sales cycle you’re in, video presentations can be a powerful tool for any B2B sales team.

Here’s how to use asynchronous video presentation at different stages of the sales cycle:

Be sure to check our article on how to use Chat GPT to overcome sales objections.

Create video presentation for Awareness stage.

The awareness stage is the first step in the customer journey, and it’s all about getting your prospects familiar with you and your brand. They want to see you, your facial expressions, and hear your voice. At this stage, you want to make sure you’re putting your best foot forward and creating a lasting impression.

Use “video” in your email subject line to capture your audience’s attention. “Video” in an email subject line increases the email open rate by 19%.

Awareness stage video presentation should be very concise. That means creating informative and engaging content that will pique their interest and leave them wanting more. You can pre record a different video version for different types of clients and share them via email, on social media, or in a blog post. We highly recommend you use short videos at this stage, a few slides long.

The goal of this slide deck is to introduce yourself and your company in a way that is both confident and approachable. However, you should not overload your prospect with information on your video presentation or try to fit too much onto your powerpoint slides. Instead, focus on building rapport and establishing trust. By doing so, you will set the foundation for a successful client relationship.

Create video presentation for Educational stage.

Asynchronous video presentations are extremely helpful at the educational stage. They allow you to reach potential clients on their own schedule, without cluttering up their calendars.

It is very important to get and keep your audience engaged without putting too much pressure on them.

One way to do this is by sharing a mini video presentation with video voice over. A short slide deck can be used to educate the prospect about your product or service without putting them under pressure to buy. By doing this, you ensure that your audience remains focused and engaged, and increases the likelihood that they will watch the entire presentation. This is a great way to stay top of mind, without being too sales-y. By sending them a two-minute video presentation with a voice narration that covers your key points, you can save yourself a lot of time and energy.

Create video presentation for Vendor selection stage.

As you progress through the sales process with buyers, you will eventually reach a stage where buyers will request more in-depth information about your offerings. This is where video presentations come in handy.

The goal at this stage is to provide enough relevant and important information to convince the buyer that your product or service is the right solution for their needs. By creating engaging and informative videos, sales reps can give buyers the information they need while also building trust and credibility.

Create video presentation for Commitment stage.

Any sales rep will tell you that relationships are key to success. Showing your clients that you appreciate their business is a great way to foster strong relationships. And what better way to express your gratitude than with a video? A video presentation is a great way to engage your audience and build lasting relationships. It’s also an excellent way to inspire future sales.

Consider creating a short video presentation to thank your clients for their business. It’s a surefire way to show how much you appreciate their support. The important thing is that it is sincere and conveys your gratitude in a personal way. If done right, a thank-you video can be an excellent way to build loyalty and goodwill with your clients. It may even encourage them to refer others to your business!

How to get your cold emails noticed and book a discovery call

Sales reps are always looking for new leads, and cold emailing is a great way to reach a potential customer and book a discovery call. However, getting recipients to open your emails can be a challenge.

Create video presentation for Onboarding and training stage.

Onboarding is one of the most crucial steps in a sales pipeline. It can mean the difference between a lifelong client and a one-time buyer. An asynchronous video presentation is ideal for onboarding and training since it doesn’t require you to coordinate a live presentation call with many people inside the company, and the async presentation video may be viewed at any time by any party involved.

It is very easy to create video presentations using your existing sales content in powerpoint presentation format and a video presentation maker. You can then reuse your video presentation for your onboarding or training stage so you won’t have to go over the same slide over and over again! Using asynchronous video presentations with a voice narration is an efficient way to onboard new clients and get them up to speed on your business quickly and easily.

You can also use a video presentation for employee training and onboarding.

Create video presentation for Post-sale impact stage.

Once a sale has been made, it’s essential for sales teams to focus on ensuring their client’s success. This involves making sure they’re seeing the results they want and are satisfied with the product or service.

One way sales reps can stay in touch with clients and further solidify the client-salesperson relationship is by using engaging videos. These provide an opportunity to check in with clients, answer any questions they may have, and offer additional guidance if needed.

In addition, video presentations allow salespeople to build long-term loyalty by regularly staying in touch and demonstrating their commitment to helping clients achieve their goals.

Learn more about 10 Video Presentation Types all fast-growing companies should use.

How to make a video presentation script that have high engagement?

B2B sales are all about building relationships. When you’re selling to another business, you’re not just selling a product or service – you’re selling to an entire team of people, each with their own needs and objectives. As a result, the B2B sales process is always much longer and more complex than B2C sales. To be successful, you need to take the time to understand your prospect’s business, build trust with the decision-makers, and align your solution with their unique needs.

Of course, every B2B sale is different, and there’s no one-size-fits-all script. However, by following these general tips when creating your video presentation library, you can increase your chances of success.

Make a video presentation script for Prospecting.

As a sales rep, it’s important to remember that your buyers are strangers. They don’t know who you are, so you need to make a good and lasting impression quickly. That’s why it’s important to keep your videos interesting and short. If a buyer finds your video presentation boring, they’re not going to watch it for long. And if it’s too long, they’ll quickly lose interest. Keep that in mind when you record voiceovers.

Keep your video between one to two minutes. Your powerpoint slides should focus on providing value that will pique your viewer’s interest. That way, you’ll have a much better chance of holding their attention.

People are more likely to watch an entire video presentation if it is between 1 and 3 minutes long.

Video presentation script example #1:

“Hey, I’ve just shared a link to a really good [article, webinar, etc.] on [topic] that you may find insightful. It’s a bit lengthy and you are probably very busy. So I figured I would cover the key points: [Points A, B, C]. I would love to hear your thoughts on this! Have a wonderful day!”

Video presentation script example #2:

“Hey,

I wanted to share a quick two-minute video presentation covering what our company does.

We help companies like [list a few companies in the prospect’s space] so I figured I would record a quick video presentation for you. We help our clients solve [problem A, B, C].

I would love the opportunity to learn more about your company and how we can help you [achieve X].

Happy to hop on a quick call! You can find a link to my calendar down below.

Talk to you soon!”

Make a video presentation script for Follow-ups.

Video follow-ups after a meeting are very effective. This helps to ensure that you and your prospect are on the same page about what was discussed and what needs to happen next. A video summary also allows you to quickly review the key points of the meeting and make sure that nothing was forgotten or misunderstood. When you make a video presentation make sure to keep it relatively short, concise, and to the point.

Video presentation script example:

“Hi [name], Thanks again for our conversation [time]. We have discussed [points X, Y, Z]. I’ve checked with my team on [prospect’s question or objection], and it turns out [answer]. Let me know if you have any questions or concerns that I can address. We’ve also brainstormed your [problem X], and we’ve got a few ideas on how we can help. [Idea]. Happy to share more details. Talk to you soon!”

Make a video presentation script for Proposals.

As anyone who has ever made a B2B sales proposal knows, getting everyone on board can be a challenge. There are often multiple stakeholders involved, each with their own ideas and priorities. Reaching consensus can seem impossible.

A well-crafted video presentation with voice over can help to explain your ideas clearly and efficiently, and it can be easily shared with decision-makers across a company. As a result, it is an excellent way to build support for your proposal and increase the chances of it being approved.

“Hi [name], As per our conversation, I strongly believe we can help [prospect company] solve [problem X, Y, Z] by providing solutions [A, B, C]. [Go over the proposal]. Please see a PDF version of this video presentation attached down below. Let me know if you have any questions. Happy to move forward with this [partnership, deal etc.]”

Make a video presentation script for Post-sale stage.

By simply saying “thank you” or offering to help with any questions they may have, you are committing to excellent customer service and establishing yourself as a trustworthy resource. Good customer service is essential for any business, but it is especially important when you are trying to build a base of loyal clients.

Make a video presentation thanking your clients after they’ve made a purchase is one small way to show them that you appreciate their business and that you are committed to providing them with the best possible experience.

In today’s competitive marketplace, going the extra mile for clients can make all the difference in whether or not they choose to do business with you again. Therefore, it is always a good idea to take the time to express appreciation after a sale is made.

These video presentation scripts are a great starting point, but eventually, you’ll want to create your own custom scripts that fit your specific needs. The most important thing is to stay flexible and always be willing to adjust your strategy, your sales pitch, and your powerpoint slides.

By constantly tweaking and improving your B2B sales process, you can ensure that you are always one step ahead of the competition. By tailoring your scripts and your video presentation to your audience and your product, you’ll be able to more effectively sell your product and close more deals.

If you are looking for more tips on how to use an asynchronous video presentation to accelerate your sales cycle, you should read our article here.

Why you should consider creating reusable asynchronous video presentations?

A well-crafted sales presentation can be a powerful tool for winning new business. Making a presentation video doesn’t have to be complicated or time-consuming. In fact, using an existing presentation can be a quick and easy way to create a helpful resource for you and your team.

You can easily create a video recording of yourself walking a viewer through your slide deck and then reuse it as many times as needed. If you have a pro tip or powerpoint slides you’re walking prospects and clients through repeatedly, consider making an asynchronous video presentation you can reuse. With a video maker tool you can create a video presentation in no time! So consider using one when creating your next presentation!

You should consider using async video presentation because it is a great way to save time and ensure that your message is clear and consistent.

It’s also an excellent way to nurture leads who may not be ready to buy just yet. By providing valuable information on your product or service in an engaging and easy-to-consume video format, you can stay top-of-mind with prospects and position yourself as a trusted advisor when they are finally ready to make a purchase!

What video maker tools to use to create a presentation video?

Using async video presentations in your B2B sales strategy is an effective way to engage your prospects and clients and accelerate the sales cycle. However, creating a successful video presentation is not always easy if you have never done it before. And you definitely need to pick the right tools that fit your use case.

These days, there are all sorts of free video maker tools available to help businesses create sales and marketing presentation videos. However, with so many options to choose from, it can be tough to know where to start.

Here are some tools to consider when creating video presentations:

Adobe Premiere Pro

The granddaddy of video editing software. With Adobe Premiere Pro you can create promo videos and video presentations that are clean and professional-looking. With this video editor you can mix and match powerpoint presentation slides or google slides, pre recorded video clips or a screen recording video file. However, it does require some video editing experience and can be quite a time-sink, especially if you’ve never used video editing software before. But you will get professional looking videos!

It is not an online video maker tool so you’ll have to download and install it on your computer to start recording. You can easily find online courses about this video editor and pre made templates on the Internet. Here is a quick guide on how to create a video presentation with Adobe Premier Pro. Once done, you can export MPEG-4 or Windows Media Video file and upload it on Vimeo or YouTube and share it with your audience.

The biggest downside when going with this solution is that it is very time-consuming and you won’t be able to collect engagement analytics per individual viewer. This means you won’t be able to track who is watching your videos and how long they are watching.

Loom or Vidyard

Loom and Vidyard are great for recording quick video voice over messages to share with your prospects and clients. They allow you to make a video recording of your screen and your camera.

You can create video presentations by recording your screen with your powerpoint presentation open.

These online video maker platforms do require you to install a Chrome browser extension to start recording. However, with these tools, you don’t need to worry about hosting your pre recorded video clips and video files. All videos that you record are stored in the cloud and can be shared via a trackable link. Both tools can show you if your video file was opened and how much time a viewer spent watching it. Vidyard is a step above Loom as it is more tailored toward B2B sales teams with its call-to-action buttons.

Both tools get very pricey once you start looking into things like CRM integrations as they require Enterprise plans. The biggest downside of Loom and Vidyard is that it is very difficult to create professional looking video presentations using screen capture.

DeckLinks is great for creating and sharing professional-looking video presentations. The platform doesn’t require any video editing experience.

It allows you to easily create video presentations by simply uploading your existing powerpoint presentation or a google slides presentation in PDF format and recording a video voice over with you webcam. The video presentations are stored in the cloud and can then be shared with your prospect or a client via a single trackable link. This online video maker does not require installations or browser extensions to start recording.

It has by far the most granular video presentation engagement analytics, allowing you to see how much time a viewer spent per slide, where they clicked, what they downloaded etc. Sales reps can use the analytics to get ready for upcoming meetings and optimize their sales materials. They can add custom call-to-action buttons, and create data rooms to share any important information, supporting documents or sales materials. A really cool thing about DeckLinks is that you can make changes to your presentation slides even after you are done video recording. DeckLinks doesn’t require Enterprise level plans to access CRM integrations like HubSpot and Salesforce.

DeckLinks is designed for B2B sales teams that frequently share powerpoint slides and updates with prospects, clients, and their team.

When it comes to video presentation makers, there’s no one-size-fits-all solution There’s no right or wrong choice, but some video presentation makers are better suited for certain tasks and use cases than others. There are many free video maker tools but they have limited features that aren’t build for sales professionals.

Whichever video presentation maker you choose to make a video presentation, make sure it meets your uses cases. Ultimately, the best video presentation maker for you is the one that best meets your needs.

How to use video presentation engagement analytics effectively?

If you’re looking for ways to step up your video selling game, you have to consider using video presentation makers that offer engagement analytics. By tracking how viewers are engaging with your video, you can get valuable insights that can help you improve your overall strategy and sales materials.

For example, you can identify which powerpoint slides of your video presentation are most engaging and reconsider the slides that people skip. You can also identify the most engaged prospects and clients, and use that information to target them with follow-up content or personalized messages.

For instance, if you see that a prospect spent a lot of time on the slides that talk about Product B, clicked on a link about Product B, and downloaded an attachment that talks about Product B, it is highly likely that they are interested in the Product B! You can use this information to improve your follow-ups and further qualify the lead or strategically prepare for a sales call.

Video engagement analytics amplify the power of CRMs

Video tools with CRM integrations can even automatically trigger personalized emails based on how a viewer interacted with your presentation video! With this data and the right tools, you can ensure that your videos are having the desired effect and that your sales team shorten the B2B sales cycle and close more deals.

How to structure your video presentation to get the most out of engagement analytics

Async video presentation PRO TIP: If you are selling multiple products or services, you can create a video presentation in a way that will allow you to easily identify recipient preference towards Product A or B. For example, you can dedicate the first half of the presentation to Product A and the second half to Product B when you make a video presentation. Engagement analytics will help you gauge which product the recipient is most interested in and tailor your follow-ups accordingly. Keep engagement analytics in mind when you create video presentations.

Learn how to increase sales engagement.

Presenting to a potential client or even an existing client is always a challenge, regardless of the product or service. You want to be able to show the client why your offering is the best fit for their needs, but you also don’t want to overwhelm them with too much information. This is where video presentations with voice narration can be an invaluable tool for sales reps.

A well-crafted presentation video can be used at any stage of the sales cycle, from initial outreach to closing the deal. By using an async video presentation, salespeople can more easily control the flow of information and ensure that the client only receives the information they need. Additionally, video presentations can help sales reps build rapport and establish trust with potential clients.

In an increasingly competitive marketplace, video presentations can give sales reps the edge they need to succeed.

B2B sales reps are always looking for ways to stand out from the competition. And in today’s B2B world , video presentations are becoming more and more common. And it’s no wonder why. Videos are an engaging, visual way to present information, and they can be easily shared online.

Video presentations can be an effective way to introduce a product or service and connect with prospects and clients on a human level. They are excellent at helping sales reps build rapport and trust with prospects and clients, making them more likely to do business with you. And they are very easy to create using your existing powerpoint presentation or a google slides deck and a video presentation maker.

B2B sales often involve complex products or services, and a video presentation can help simplify these concepts for potential clients and make them easy to understand. When sharing a presentation video with your product champion you can be certain that your message will not be lost in translation when shared with all of the decision-makers.

So if you’re looking for a way to stand out from the competition, consider using video presentations in your B2B sales strategy. It is super easy to create a video presentation with a video maker using your existing powerpoint slides.

If you are looking for more information on how to create stunning video presentations that are highly engaging, you should read our guide on how to create and deliver the best B2B sales presentations.

If you do a lot of live video sales and marketing presentations then make sure to read our top virtual presentation tips.

What types of visuals should I use in my presentation video?

Use high-quality images and graphics that are clean, simple, and reinforce your main points. Avoid cluttered slides. Animated effects can be useful but only when used sparingly. Focus on visuals that add value rather than just decorative elements.

What software do I need to create a presentation video?

Many options exist like Adobe Premiere Pro, online tools like DeckLinks and Loom, or presentation software like PowerPoint. Choose one suited to your video creation experience and needs. Some don’t require any experience while others have a learning curve.

How do I track engagement with my presentation video?

Choose a video platform like DeckLinks or Vidyard that provides viewer analytics like play time, views, clicks, and more. This data helps optimize future videos for greater impact.

What makes an effective presentation video script?

Keep scripts concise, focused, and conversational. Use simple language that clearly communicates your key points. Weave in stories and examples that engage viewers. End with a strong call-to-action.

Why should I use presentation videos in my sales strategy?

Studies show video presentations grab more attention and are more memorable than text or slides alone. Videos also showcase your brand better through visuals, voice, and personalization. Overall, they accelerate sales cycles and improve results.

Lidia Vijga

About the author.

Lidia Vijga is a seasoned professional with 10 years of first-hand experience in B2B sales and B2B marketing. She has a proven track record of driving growth for companies across various industries. Throughout her career, Lidia has led numerous successful sales campaigns and implemented innovative marketing strategies that have significantly increased revenue and reduced customer acquisition cost for her clients. Lidia regularly shares her insights and experiences on LinkedIn, webinars, and public speaking engagements. Lidia believes in the power of personal qualities such as kindness, empathy, and the willingness to understand others. She is committed to empowering client-facing teams with tools that enhance their talent instead of automating it, and she firmly believes that teams that show their human side grow companies much faster.

Closing Techniques in Sales: The Ultimate Guide for B2B Sales

Step-by-step methodology. Learn the most effective sales closing techniques to smoothly lead prospects to saying “Yes”.

How to Get Clients Fast with the most engaging sales presentations

Follow our GUIDE to create and deliver the best sales presentation that will resonate with your prospects and help you Close Deals Fast.

Virtual Selling Guide: Master Remote Sales in 2024

Everything you need to know to crush sales quotas in 2024. Actionable tips on prospecting, presenting, relationship-building, tools and more.

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Never lose control of the sales process. Equip your product champion or a gatekeeper with a presentation video that can be shared with the decision-makers. Don’t let your message get lost in translation.

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Build trust and long-term relationships with donors. Create videos, share your mission and values, and connect with the donors on a human level. Make it easy for the donors to give by including a ‘Donate’ button on your video.

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• Inspiration

17 fun presentation ideas (with video!) to wow your audience

• 30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to  Biteable  for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain  95% of a message  when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can  embed a video in a Powerpoint document?  Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

• Informative
• Demonstrative
• Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our  templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online  video presentation software  that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the  ‘story arc’  – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality  royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused  ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying  “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics  are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions  here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go  quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates  here .

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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19 of the Most Motivational Videos to Inspire Your Sales Team in 2023

Published: July 31, 2023

Whether gearing up for an interview, call, client pitch, or just a Monday morning, we all need a little kick sometimes. 

We’ve compiled 20 motivational videos for sales that are a healthy dose of social science, words of wisdom, and wisdom we can glean from Dwight Schrute being pranked. 

Disclaimer: Some of these videos contain language you may not feel comfortable blasting to the whole office. Put on your headphones and proceed with caution (especially when you get to #7).

1. Oprah Winfrey: To remind you that intention is a driving force

Oprah Winfrey was born in rural Mississippi in 1954 and became the youngest news anchor at 19 years old and the first Black female news anchor for Nashville’s WLAC-TV, hinting at what was to come. Nowadays, she’s best known for the Oprah Winfrey Show, which ran for 25 years. In the speech below, she talks about the importance of intention on the path to success. 

Inspiring Line:

“What I’m putting out is what’s coming back…So let me get real clear about what it is I'm putting out.”

2. Amy Cuddy: To remind you nonverbal cues are crucial to your success

Bow down to the queen of keynotes. Amy Cuddy brought in an impressive seven million views for this TED Talk, placing it among the top 20 TED Talks of all time — and for good reason.

This video is full of interesting tidbits about the nonverbal cues you're giving every minute, every day. Her advice on "power posing" is invaluable when it comes to sales meetings. Remember: Your prospects are not only evaluating your pitch, but your confidence and how you carry yourself.

"If you feel like you shouldn't be somewhere: Fake it. Do it not until you make it, but until you become it."

3. "Hidden Figures": To highlight the importance of being first

"Hidden Figures" is the true story of Katherine Johnson (Taraji P. Henson), Dorothy Vaughan (Octavia Spencer), and Mary Jackson (Janelle Monáe), three African-American women who serve at NASA as part of astronaut John Glenn's historic launch into orbit.

This clip highlights Jackson's fight to be allowed to attend classes that would further her work as a NASA engineer. Never underestimate the value of a well-worded, thoughtful speech in winning someone over.

"Out of all the cases you're going to hear today, which one is going to matter a hundred years from now? Which one is going to make you the first?"

4. Steve Jobs: To encourage you to love what you do

Steve Jobs. Arguably the best salesperson of our generation explains what really makes us salespeople tick: The love of what we do. Remind yourself of this, and you will succeed every time.

"If you look at the ones that ended up being successful in the eyes of society, oftentimes it's the ones that loved what they did, so they could persevere when it got really tough."

5. "Friday Night Lights": To motivate you to work as a team

It has been said that sales is the ultimate contact sport. Football or sales, you go out there and hustle your way to the top every day. Whether you're in the locker room or sitting at your desk, this one pulls on the heartstrings.

"Being perfect is not about that scoreboard out there. It's not about winning. It's about you and your relationship to yourself and your family and your friends. Being perfect is about being able to look your friends in the eye and know that you didn't let them down."

6. Motivational Montage: To give you a quick hit of all the motivational greats

A quick search for "motivational speech" will bring you 2,150,000 YouTube results, but when it comes to quality, Mateusz M is the king of catalyst. Mateusz has created an art of his own. "Dream" is a personal favorite. A montage made from the very best of "Into The Wild," "Rocky 4," "Seven Pounds," "Pursuit of Happyness," and "A Beautiful Mind," completes this piece of gold.

"Greatness is not this wonderful, esoteric, elusive, god-like feature that only the special among us will ever taste. It's something that truly exists — in all of us."

7. "Wolf of Wall Street": To get you fired up

This entire movie is full of outrageous monologues, but if you don't have hours to spare, here's a three-minute refresher. A quick recap of this blockbuster: Jordan Belfort (the real-life "Wolf of Wall Street") gets out of jail, writes a New York Times bestselling memoir, and sells the film rights to Red Granite Productions. The biopic grosses $392 million worldwide, and Leonardo DiCaprio lands a Golden Globe for Best Actor. Everybody's happy!

The (Only SFW) Inspiring Line:

"So you listen to me and you listen well. Are you behind on your credit card bills? Good -- pick up the phone and start dialing!"

8. The Young Guru: To make you cry a little

The youngest motivator to grace this list, this six-year-old superstar's words of wisdom are so moving they have been made into dozens of autotune remixes. A T-Pain in the making.

"Thumbs up everybody -- for rock and roll!"

9. Shonda Rhimes: To remind you to push past your comfort zone

For one year, Shonda Rhimes said "yes" to everything that scared her and got her out of her comfort zone. She's the powerful mind behind the hit shows Grey's Anatomy ,  Scandal , and How to Get Away With Murder .

Rhimes is passionate about her work, and when she's in the zone, and deep in her work, she calls it a "hum." In her Ted Talk, she tells her story of how she lost her "hum" and what she did to get it back.

"And a crazy thing happened: the very act of doing the thing that scared me undid the fear, made it not scary. My fear of public speaking, my social anxiety, poof, gone. It's amazing, the power of one word. "Yes" changed my life."

10. "Erin Brockovich": To highlight why you should play the long game

Erin Brockovich is a legal clerk and environmental activist who was instrumental in building a case against the Pacific Gas and Electric Company of California in 1993 despite her lack of formal education.

Julia Roberts famously brought Brockovich to life in the eponymous film, showing just what planning, hard work, and grit can do to turn a meeting or a deal your way.

"By the way, we had that water brought in special for you folks."

11. "Glengarry Glen Ross": To make you feel like a closer

I'm just going to say it: This is the most iconic sales monologue of all time. Alec Baldwin completely demolishes this scene from 1992's "Glengarry Glen Ross." In terms of practical advice, you might be better off with Amy Cuddy, but Alec instills a bit of good old-fashioned grit. Who's a closer? You're a closer!

"A-B-C. A: always, B: be, C: closing. Always be closing!"

12. Amy Purdy: To challenge you to look at obstacles as opportunities

How do you respond to challenges? Amy Purdy, now a professional snowboarder, lost both her legs below the knee when she was 19 years old. She tells her inspiring story of recovery and how she drew inspiration despite facing a tremendous obstacle.

"So the thought that I would like to challenge you with today is that maybe instead of looking at our challenges and our limitations as something negative or bad, we can begin to look at them as blessings, magnificent gifts that can be used to ignite our imaginations and help us go further than we ever knew we could go. It's not about breaking down borders. It's about pushing off of them and seeing what amazing places they might bring us."

13. "Braveheart": To inspire your courage

Alright, so Mel isn't really talking about sales here but it's too epic to not make the list. Channel your inner William Wallace while you work through those cold calls.

"They may take our lives but they will never take our freedom!"

14. "Joy": To put a smile on your face

"Joy" is the true story of entrepreneur and QVC star Joy Mangano. During a tour of the QVC sound stage, executive Neil Walker (played by Bradley Cooper) explains what makes stars Joan Rivers and her co-host Cindy so great at selling.

He highlights their timing and the warmth they bring to their sales segments. It's more than just who they are and what they're pitching, it's that they're masters of knowing their audience and closing deals.

"The stars, they always make the mistake -- they think it's about the face but it's not. It's really about the hands and the eyes."

15. Eric Thomas: To remind you, you've got to want it

How bad do you want it? Perhaps one of the most underrated speeches on this list comes from Eric Thomas, a motivational speaker, and youth activist. While you're at it, download this as an MP3 and put it on your gym playlist. Get your elliptical on.

"Listen to me -- you will never be successful until I don't have to give you a dime to do what you do."

Bonus Inspiring Line (too great to leave out):

"When you want to succeed as bad as you want to breathe, then you'll be successful."

16. Angela Lee Duckworth: To help you build your grit

It takes grit to succeed in sales. In her TED Talk, Angela Lee Duckworth speaks about the power of passion and perseverance. She also emphasizes the need for a growth mindset to build grit. The growth mindset is the idea that "the ability to learn is not fixed, that it can change with your effort" and it was introduced by psychologist Dr. Carol Dweck.

Bonus material: Here's Dweck's Ted Talk that provides more detail about the growth mindset.

"Grit is passion and perseverance for very long-term goals. Grit is having stamina. Grit is sticking with your future, day in, day out, not just for the week, not just for the month, but for years, and working really hard to make that future a reality. Grit is living life like it's a marathon, not a sprint."

17. "Any Given Sunday": To stress no gain is too small

In this classic clip from "Any Given Sunday", Al Pacino's Coach Tony D'Amato fires up his players before a big game by explaining that life is a game of inches. We fight for what we want, inch by inch, to reach our goals. That's how we become successful. That's how we win.

"Life's this game of inches. In life or football, the margin for error is so small ... the inches we need are everywhere around us ... on this team, we fight for that inch ... That's what living is -- that six inches in front of your face."

18. "The Pursuit of Happyness": To remind you no one can tell you what you can or can't do

In the Pursuit of Happyness, Will Smith's character is a father on the brink of homelessness trying to make a better life for his son. In this scene, he encourages his son to fight for his dreams -- even in the face of being told he "can't" do something.

"Don't ever let someone tell you can't do something. Not even me, alright? You got a dream? You got to protect it."

19. "The Office": To show you the power of passion in creating a compelling message

If you're a fan of the office, you're likely familiar with this inspiring clip. Dwight's prank-prone coworker Jim, coaches a nervous Dwight before a big speech he must give to other paper salespeople at a Northwest conference. What Dwight doesn't know is that Jim has coached him with speech notes from infamous dictators. Dwight delivers the speech and puts so much heart into it, the room is inspired -- a reminder that when you're passionate about something, it's infectious (even if it's a little ridiculous).

"Some people will tell you salesman is a bad word. They'll conjure up images of used-car dealers and door-to-door charlatans. This is our duty to change their perception. I say salesmen and women of the world unite. We must never acquiesce, for it is together, together that we will prevail."

Bonus: My Locker Room Speech

If I'm ever asked to give a motivational speech to millions of salespeople (which I haven't been yet), I'm ready. Here, for the first time, my "locker room" speech:

Ahem. Sales isn't an easy career path. Sales isn't the career you choose if you're looking for the easy way out. After you're hung up on for the 10th call in a row, after your prospect said they would buy but changed their mind, after everyone has left for the night but you're still dialing -- you might question why you're even in sales at all. But never forget, you got into sales for a reason. [10-second break for suspense] Because you were born a hustler. Now set these 13 videos on loop and keep them close by! Listen to them at the gym, in the shower, on the bus, on your coffee break. Hung up on 10 times? Pick up the phone 11 times. You already have it in you. Now go close a deal.

I truly hope you've found this list inspiring. In sales, we face a lot of rejection (even more than I did at my first elementary school dance) but resilience trumps rejection every time.

Still need more motivation? Check out these motivational quotes to spark your sales drive next.

Don't forget to share this post!

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Make A Great Presentation Video With A Screen Recorder

Learn how to record your next presentation video with Wistia.

May 16, 2024

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Chris Lavigne

Austin Canary

Looking to make a professional, engaging presentation video that leaves a lasting impression on your audience? Well, you’re in luck because all you need is a computer and a screen recorder!

Whether you’re making a video presentation for your team, a step by step for your clients, or an explainer video for your online audience, a bit of prep goes a long way. We’ve got you covered with the tips you need to prepare, record, edit, and share your presentation.

Let’s get started!

How to make a great video presentation:

Prepare for the screen recording, start recording your presentation video, edit your video recording.

• Share your video presentation

First, let’s get your webcam setup (a.k.a. your lighting, camera, audio, and computer screen) in order! Just follow these tips:

Face your light source

A window provides excellent natural light during the day. Just make sure they’re in front of you, not behind you! If the lighting feels too harsh, soften it with curtains, blinds, or even a bedsheet to ease those intense shadows.

Speaking of intense shadows, avoid overhead lighting if you’re using artificial lighting. Use a lamp or two, and be sure to keep them at least an arm’s length away. You can even go a step further and buy a cheap smart LED bulb with adjustable color temperature and brightness for the perfect balance.

In either case, it’s probably best to go ahead and turn off that ceiling fan — unless you’re aiming for that “helicopter reporter” vibe in your presentation.

Set your webcam at eye level

Whether you’re sitting or standing tall at your desk, you need to keep your webcam at eye level to get the best shot of your face.

If you’re using your laptop’s built-in webcam, you can prop it up with a stand or that stack of books you’ve been meaning to read someday.

For a higher-quality recording, consider using an external webcam or even just your phone! We crowned the iPhone as the best webcam on the market for videos like this. Just be sure to have a way to mount it at eye level so no one’s looking down at you or staring up your nose.

Use a reliable audio source

Great audio is crucial for a presentation video — everything you say should be clear and understandable. More often than not, you can get away with using your built-in microphone on your laptop or plug-in headphones.

We don’t recommend using Bluetooth wireless headphones (looking at you, AirPods) since the quality can be severely affected when you’re recording and monitoring audio at the same time.

The best bet (and investment) is to grab yourself a USB microphone like the Elgato Wave 3.

Clean up your digital space

Look, we’re marketers — we get it! Having at least a dozen tabs open at once and a desktop full of screenshots is part of the game. But for our audience’s sake, let’s tidy up that screen before you hit record.

Close any tab you’re not going to use for the presentation. Hide those bookmarks, plugins, and any AI tools you may be using for video production , too.

Okay, everything looks good, so let’s make this thing! To get started, you’ll need a webcam and screen recorder .

You don’t need to look far because Wistia has a pretty great one — for free. It has everything you need to confidently and quickly deliver your presentation from start to finish. Using it is as easy as one, two, three:

1. Open your screen recorder

In Wistia, select Record Now from your home screen.

Set your audio and video recording sources, and then do a quick camera and mic test .

When recording your screen, share only the tab or window you’re working in unless you need to show the audience your entire screen. This is a great way to keep things clean when recording slide shows.

2. Use the built-in teleprompter

Don’t worry about memorizing lines! Add your script or even just a basic outline with talking points to the teleprompter, and it’ll help you stay on track while recording.

Not quite sure what to say? No sweat. You can generate a script with ChatGPT or have our AI write a script in your brand voice.

3. Nail your presentation

You’ve got this! Give yourself a moment to run through your presentation and make sure your slides are working perfectly.

Remember to be clear, concise, and engaging when delivering your key points. It’s not always easy to stay upbeat when speaking to a webcam, but try to smile and keep your tone friendly and conversational.

Let’s do this! Hit that record button!

When you’re done, stop recording! Now, let’s polish this up.

Ready to send your recording to a freelance editor? Hold that thought! Wistia’s got a built-in online video editor you can use to polish up your recording. Let’s take a look at several things you can do with it:

Edit your video clips

In the editor, you can see all the recorded clips you made, all neat and tidy and ready to edit.

You can trim, split, or delete those clips. And you can edit your video just like you would a text document. That’s right — text-based editing! Highlight what you want to cut and hit Delete to say bye bye to those bumbling line readings.

Change up the visual layout

Choose between showing just your webcam, slides, and both at the same time.

Switching between all three layouts is great for viewer engagement. Start off with yourself for a quick intro to the video, switch to a split-screen to start the presentation, and go full screen on a slide when you want to emphasize the content. Switch back to just you when you want to provide insight or commentary.

Add in other media elements

Wistia’s video editor makes it easy to stitch in other videos you have, like an animated logo intro that will give the video that professional touch.

And Wistia has some great background music to choose from! Once you find the perfect song, we’ll automatically adjust it to the length of your video. Don’t want the song to play the whole time? Just set it to be an intro and outro song — talk about a nice way to bookend your presentation video.

Share your presentation video

Once your video’s done and ready, you can customize it, share it, and watch those sweet video analytics roll in.

Customize the thumbnail

Nothing says “click me!” like a good video thumbnail. Upload a custom image or select a great still from your recording.

Add a timeline action

Speaking of clicks, you might want your audience to take action after seeing your video presentation. Adding annotations, a call to action ( video CTA ), or an email capture form to your video can increase your engagement and conversion rates. Show ‘em where to go next!

Share it with your audience

Embed the video on your web page, send a link in an email, or publish it to social media. Wistia offers lots of sharing options!

Record video presentations like a pro

After your first recording, it only gets easier. Pair your confidence with Wistia’s video creation tools, and you’re set for success. Whether you’re making a presentation video, a promotional video, or an in-depth product demonstration, our tips will help you put your best video forward.

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Tycoon Elon Musk arrived on the Indonesian island of Bali on Sunday ahead of the planned launch of SpaceX's Starlink internet service, which the Indonesian government hopes will boost internet penetration and health services in remote parts of the sprawling archipelago.

Apple unveils stunning new iPad Pro with the world’s most advanced display, M4 chip, and Apple Pencil Pro

Thinnest Apple Product Ever

World’s Most Advanced Display

Only Possible with M4

Outrageously Powerful Device for AI

Pro Cameras

Pro Connectivity

Apple Pencil Pro

All-New Magic Keyboard and Smart Folio

Powerful iPadOS Features

Logic Pro for iPad 2

Final Cut Pro for iPad 2

iPad Pro and the Environment

• Customers can order the new iPad Pro with M4 starting today, May 7, at apple.com/store , and in the Apple Store app in 29 countries and regions, including the U.S., with availability in stores beginning Wednesday, May 15.
• The new 11-inch and 13-inch iPad Pro will be available in silver and space black finishes in 256GB, 512GB, 1TB, and 2TB configurations.
• The 11-inch iPad Pro starts at  $999  (U.S.) for the Wi-Fi model, and  $1,199  (U.S.) for the Wi-Fi + Cellular model. The 13-inch iPad Pro starts at  $1,299  (U.S.) for the Wi-Fi model, and  $1,499  (U.S.) for the Wi-Fi + Cellular model. Additional technical specifications, including nano-texture glass options, are available at apple.com/store .
• For education, the new 11-inch iPad Pro is available for  $899  (U.S.) and the 13-inch iPad Pro is $1,199 (U.S.). Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-school teachers of all grade levels. For more information, visit  apple.com/us-hed/shop .
• The new Apple Pencil Pro is compatible with the new iPad Pro. It is available for $129 (U.S.). For education, Apple Pencil Pro is available for $119 (U.S.).
• Apple Pencil (USB-C) is compatible with the new iPad Pro. It is available for $79 (U.S.) and $69 (U.S.) for education.
• The new Magic Keyboard is compatible with the new iPad Pro. It is available in black and white finishes. The new 11-inch Magic Keyboard is available for $299 (U.S.) and the new 13-inch Magic Keyboard is available for $349 (U.S.), with layouts for over 30 languages. For education, the 11-inch Magic Keyboard is available for $279 (U.S.) and the 13-inch Magic Keyboard is available for $329 (U.S.).
• The new Smart Folio is available for $79 (U.S.) in black, white, and denim finishes for the new 11-inch iPad Pro and $99 (U.S.) for the new 13-inch iPad Pro.
• Logic Pro for iPad 2 is available on May 13 as a free update for existing users, and for new users, it is available on the App Store for $4.99 (U.S.) per month, or $49 (U.S.) per year, with a one-month free trial. Logic Pro for iPad 2 requires iPadOS 17.4 or later. For more information, visit apple.com/logic-pro-for-ipad .
• Final Cut Pro for iPad 2 will be available later this spring on the App Store for $4.99 (U.S.) per month, or $49 (U.S.) per year, with a one-month free trial.
• Apple offers great ways to save on the latest iPad. Customers can trade in their current iPad and get credit toward a new one by visiting the Apple Store online , the Apple Store app, or an Apple Store location. To see what their device is worth, and for terms and conditions, customers can visit apple.com/shop/trade-in .
• Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back — all upfront.

Text of this article

May 7, 2024

PRESS RELEASE

Featuring a new thin and light design, breakthrough Ultra Retina XDR display, and outrageously fast M4 performance with powerful AI capabilities, the new iPad Pro takes a huge leap forward

CUPERTINO, CALIFORNIA Apple today unveiled the groundbreaking new iPad Pro in a stunningly thin and light design, taking portability and performance to the next level. Available in silver and space black finishes, the new iPad Pro comes in two sizes: an expansive 13-inch model and a super-portable 11-inch model. Both sizes feature the world’s most advanced display — a new breakthrough Ultra Retina XDR display with state-of-the-art tandem OLED technology — providing a remarkable visual experience. The new iPad Pro is made possible with the new M4 chip, the next generation of Apple silicon, which delivers a huge leap in performance and capabilities. M4 features an entirely new display engine to enable the precision, color, and brightness of the Ultra Retina XDR display. With a new CPU, a next-generation GPU that builds upon the GPU architecture debuted on M3, and the most powerful Neural Engine yet, the new iPad Pro is an outrageously powerful device for artificial intelligence. The versatility and advanced capabilities of iPad Pro are also enhanced with all-new accessories. Apple Pencil Pro brings powerful new interactions that take the pencil experience even further, and a new thinner, lighter Magic Keyboard is packed with incredible features. The new iPad Pro, Apple Pencil Pro, and Magic Keyboard are available to order starting today, with availability in stores beginning Wednesday, May 15.

“iPad Pro empowers a broad set of pros and is perfect for anyone who wants the ultimate iPad experience — with its combination of the world’s best displays, extraordinary performance of our latest M-series chips, and advanced accessories — all in a portable design. Today, we’re taking it even further with the new, stunningly thin and light iPad Pro, our biggest update ever to iPad Pro,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “With the breakthrough Ultra Retina XDR display, the next-level performance of M4, incredible AI capabilities, and support for the all-new Apple Pencil Pro and Magic Keyboard, there’s no device like the new iPad Pro.”

The new iPad Pro — the thinnest Apple product ever — features a stunningly thin and light design, taking portability to a whole new level. The 11-inch model is just 5.3 mm thin, and the 13-inch model is even thinner at a striking 5.1 mm, while both models are just as strong as the previous design. The 11-inch model weighs less than a pound, and the 13-inch model is nearly a quarter pound lighter than its predecessor — allowing pro users to extend their workflows in new ways and in more places. The new iPad Pro is available in two gorgeous finishes — silver and space black — both with 100 percent recycled aluminum enclosures.

The new iPad Pro debuts the Ultra Retina XDR, the world’s most advanced display, to provide an even more remarkable visual experience. The Ultra Retina XDR display features state-of-the-art tandem OLED technology that uses two OLED panels and combines the light from both to provide phenomenal full-screen brightness. The new iPad Pro supports an incredible 1000 nits of full-screen brightness for SDR and HDR content, and 1600 nits peak for HDR. No other device of its kind delivers this level of extreme dynamic range. Tandem OLED technology enables sub-millisecond control over the color and luminance of each pixel, taking XDR precision further than ever. Specular highlights in photos and video appear even brighter, and there’s more detail in shadows and low light than ever before on iPad — all while delivering even more responsiveness to content in motion. For pro users working in high-end, color-managed workflows or challenging lighting conditions, a new nano-texture glass option comes to iPad Pro for the first time. 1 Nano-texture glass is precisely etched at a nanometer scale, maintaining image quality and contrast while scattering ambient light for reduced glare. With its breakthrough tandem OLED technology, extreme brightness, incredibly precise contrast, brilliant colors, and nano-texture glass option, the new Ultra Retina XDR display is the world’s most advanced display, giving iPad Pro customers an unparalleled viewing experience.

The incredibly thin and light design and game-changing display of the new iPad Pro is only possible with M4, the next generation of Apple silicon that delivers a huge leap in performance. M4 is built on second-generation 3-nanometer technology that’s even more power efficient, which is perfect for the design of the new iPad Pro. With an entirely new display engine, M4 introduces pioneering technology for the stunning precision, color, and brightness of the Ultra Retina XDR display. The new CPU offers up to four performance cores and now six efficiency cores, 2 with next-generation machine learning (ML) accelerators, to deliver up to 1.5x faster CPU performance over M2 in the previous-generation iPad Pro. 3 M4 builds on the GPU architecture of M3 — the 10-core GPU includes powerful features like Dynamic Caching, and hardware-accelerated mesh shading and ray tracing, which come to iPad for the first time. Coupled with higher unified memory bandwidth, pro rendering apps like Octane will see up to 4x faster performance than M2. 3 M4 also delivers tremendous gains and industry-leading performance per watt. Compared to M2, M4 can deliver the same performance using just half the power, and compared to the latest PC chip in a thin and light laptop, M4 can deliver the same performance using just a quarter of the power. 4 A new advanced Media Engine includes support for AV1 decode, providing more power-efficient playback of high-resolution video experiences from streaming services.

The new iPad Pro with M4 features Apple’s most powerful Neural Engine ever, capable of 38 trillion operations per second, which is 60x faster than Apple’s first Neural Engine in the A11 Bionic chip. Combined with next-generation ML accelerators in the CPU, a high-performance GPU, more memory bandwidth, and intelligent features and powerful developer frameworks in iPadOS, the Neural Engine makes the new iPad Pro an outrageously powerful device for AI. With iPad Pro with M4, users can perform AI-enabled tasks even faster, like easily isolate a subject from its background in 4K video with just a tap with Scene Removal Mask in Final Cut Pro. With this advanced level of performance, the Neural Engine in M4 is more powerful than any neural processing unit in any AI PC today.

iPadOS also has advanced frameworks like Core ML that make it easy for developers to tap into the Neural Engine to deliver phenomenal AI features locally, including running powerful diffusion and generative AI models, with great performance on device. iPad Pro also supports cloud-based solutions, enabling users to run powerful productivity and creative apps that tap into the power of AI, such as Copilot for Microsoft 365 and Adobe Firefly.

The updated camera system on the new iPad Pro delivers even more versatility, and with its rich audio from four studio-quality mics, users can shoot, edit, and share all on one device. The 12MP back camera captures vibrant Smart HDR images and video with even better color, improved textures, and detail in low light. It also now features a new adaptive True Tone flash that makes document scanning on the new iPad Pro better than ever. Using AI, the new iPad Pro automatically identifies documents right in the Camera app, and if a shadow is in the way, it instantly takes multiple photos with the new adaptive flash, stitching the scan together for a dramatically better scan.

On the front, the TrueDepth camera system moves to the landscape location on the new iPad Pro. The Ultra Wide 12MP camera with Center Stage makes the experience of video conferencing in landscape orientation even better, especially when iPad is attached to a Magic Keyboard or Smart Folio.

iPad Pro includes a high-performance USB-C connector with support for Thunderbolt 3 and USB 4, delivering fast wired connectivity — up to 40Gb/s. Thunderbolt supports an extensive ecosystem of high-performance accessories, including external displays like the Pro Display XDR at its full 6K resolution, and external storage, all connected using high-performance cables and docks. iPad Pro supports Wi-Fi 6E for super-fast Wi-Fi connections for pro workflows on the go. Wi-Fi + Cellular models with 5G allow users to access their files, communicate with colleagues, and back up their data in a snap while on the go. Cellular models of the new iPad Pro are activated with eSIM, a more secure alternative to a physical SIM card, allowing users to quickly connect and transfer their existing plans digitally, and store multiple cellular plans on a single device. Customers can easily get connected to wireless data plans on the new iPad Pro in over 190 countries and regions around the world without needing to get a physical SIM card from a local carrier.

Apple Pencil Pro features even more magical capabilities and powerful new interactions that take the Apple Pencil experience even further. A new sensor in the barrel can sense a user’s squeeze, bringing up a tool palette to quickly switch tools, line weights, and colors, all without interrupting the creative process. A custom haptic engine delivers a light tap that provides confirmation when users squeeze, use double-tap, or snap to a Smart Shape for a remarkably intuitive experience. A gyroscope allows users to roll Apple Pencil Pro for precise control of the tool they’re using. Rotating the barrel changes the orientation of shaped pen and brush tools, just like pen and paper. And with Apple Pencil hover, users can visualize the exact orientation of a tool before making a mark.

With these advanced features, Apple Pencil Pro allows users to bring their ideas to life in entirely new ways, and developers can also create their own custom interactions. Apple Pencil Pro brings support for Find My for the first time to Apple Pencil, helping users locate Apple Pencil Pro if misplaced. It pairs, charges, and is stored on the side of iPad Pro through a new magnetic interface. iPad Pro also supports Apple Pencil (USB-C), ideal for note taking, sketching, annotating, journaling, and more, at an incredible value.

Designed for the new iPad Pro, an all-new thinner and lighter Magic Keyboard makes it more portable and versatile than ever. The new Magic Keyboard opens to the magical floating design that customers love, and now includes a function row for access to features like screen brightness and volume controls. It also has a gorgeous aluminum palm rest and larger trackpad that’s even more responsive with haptic feedback, so the entire experience feels just like using a MacBook. The new Magic Keyboard attaches magnetically, and the Smart Connector immediately connects power and data without the need for Bluetooth. The machined aluminum hinge also includes a USB-C connector for charging. The new Magic Keyboard comes in two colors that perfectly complement the new iPad Pro: black with a space black aluminum palm rest, and white with a silver aluminum palm rest.

The new Smart Folio for iPad Pro attaches magnetically and now supports multiple viewing angles for greater flexibility. Available in black, white, and denim, it complements the colors of the new iPad Pro.

iPadOS is packed with features that push the boundaries of what’s possible on iPad. With Reference Mode, iPadOS can precisely match color requirements of the Ultra Retina XDR display for tasks in which accurate colors and consistent image quality are critical — including review and approve, color grading, and compositing. Stage Manager enables users to work with multiple overlapping windows in a single view, resize windows, tap to switch between apps, and more. With full external display support of up to 6K, iPad Pro users can also extend their workflow, as well as use the built-in camera on an external display for enhanced video conferencing. Users can take advantage of the powerful AI capabilities in iPad Pro and intelligent features in iPadOS, including Visual Look Up, Subject Lift, Live Text, or Live Captions and Personal Voice for accessibility.

With iPadOS 17 , users can customize the Lock Screen to make it more personal — taking advantage of the larger display on iPad — and interactive widgets take glanceable information further with the ability to get tasks done right in the moment with just a tap. The Notes app gives users new ways to organize, read, annotate, and collaborate on PDFs, and working with PDFs is also easier with AutoFill, which intelligently identifies and fills fields in forms.

Logic Pro for iPad 2 , available starting Monday, May 13, introduces incredible studio assistant features that augment the music-making process and provide artists help right when they need it — all while ensuring they maintain full creative control. These features include Session Players, which expand on popular Drummer capabilities in Logic to include a new Bass Player and Keyboard Player; ChromaGlow, to instantly add warmth to tracks; and Stem Splitter, to extract and work with individual parts of a single audio recording.

Final Cut Pro for iPad 2 , available later this spring, introduces Live Multicam, a new feature that transforms iPad into a mobile production studio, allowing users to view and control up to four connected iPhone and iPad devices wirelessly. 5 To support Live Multicam, an all-new capture app also comes to iPad and iPhone, Final Cut Camera, 6 giving users control over options like white balance, ISO, and shutter speed, along with monitoring tools like overexposure indicators and focus peaking. Final Cut Camera works as a standalone capture app or with Live Multicam. Final Cut Pro for iPad 2 also allows users to create or open projects from external storage, giving editors even more flexibility, and offers new content options. 7

The new iPad Pro is designed with the environment in mind, including 100 percent recycled aluminum in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold plating and tin soldering in multiple printed circuit boards. The new iPad Pro meets Apple’s high standards for energy efficiency, and is free of mercury, brominated flame retardants, and PVC. The packaging is 100 percent fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by 2025.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and life cycle of every product.

Pricing and Availability

• Nano-texture glass is an option on the 1TB and 2TB configurations of the 11-inch and 13-inch iPad Pro models.
• iPad Pro models with 256GB or 512GB storage feature the Apple M4 chip with a 9‑core CPU. iPad Pro models with 1TB or 2TB storage feature the Apple M4 chip with a 10‑core CPU.
• Testing was conducted by Apple in March and April 2024. See apple.com/ipad-pro for more information.
• Testing was conducted by Apple in March and April 2024 using preproduction 13-inch iPad Pro (M4) units with a 10-core CPU and 16GB of RAM. Performance was measured using select industry‑standard benchmarks. PC laptop chip performance data is from testing ASUS Zenbook 14 OLED (UX3405MA) with Core Ultra 7 155H and 32GB of RAM. Performance tests are conducted using specific computer systems and reflect the approximate performance of iPad Pro.
• Final Cut Pro for iPad 2 is compatible with iPad models with the M1 chip or later, and Logic Pro for iPad 2 will be available on iPad models with the A12 Bionic chip or later.
• Final Cut Camera is compatible with iPhone X S and later with iOS 17.4 or later, and iPad models compatible with iPadOS 17.4 or later.
• External project support requires iPadOS 17.5 or later.

Press Contacts

Tara Courtney

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