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Create a beautiful, easy, and professional online writing portfolio

And use it to land your next writing job. done in minutes —no computer skill required..

Create a beautiful writing homepage

An online writing portfolio is essential to presenting yourself professionally in the highly competitive writing industry. Writerfolio sets you up with a beautiful website that makes your writing stand out.

A website for your writing portfolio

A website for your writing portfolio

Writerfolio sets you up with a homepage for your professional writing. You'll get a web address like yourname.writerfolio.com—or bring your own, like yourname.com—and present your writing in a way that makes you look good.

Impress clients and editors

Impress clients and editors

Your blog is not a portfolio. Clients and editors don't have time to wade through your personal journal to find your samples—they'll just move on to the next writer. Writerfolio makes that first impression count by making it easy for editors to see your talent.

Focus on writing, not tech stuff

Focus on writing, not tech stuff

You've got better things to do than wasting time figuring out how to put a web site together. Our famously-easy portfolio dashboard lets you finish in minutes with fill-in-the-blanks, so you can get back to writing.

See some examples


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The 16 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

Caroline Forsey

Published: August 18, 2022

Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs.

marketer using the best portfolio websites to showcase an impressive digital portfolio

But crafting a good digital portfolio can feel like a daunting task, especially when you aren't even sure which website you should use to create one. Here, we've created a list of the best portfolio websites for designers, freelancers, and photographers to ensure you can showcase your best work in any industry.

→ Download Now: 12 Resume Templates [Free Download]

What is an online portfolio?

An online portfolio is a digital collection of information about your past work, experiences, qualifications, skills, or accolades you have earned and want to share on the web. They give legitimacy to your work and provide industry professionals with a better understanding of what you can do.

Examples of your work one could display in an online portfolio include:

  • Photographs
  • Writing samples
  • Case studies
  • Spreadsheets
  • Lesson plans

What you include in your online portfolio varies depending on your field and expertise. So to better help you choose a portfolio builder for your needs, let’s dive into some of our favorite portfolio websites to help you make your own, according to your needs.

writing portfolio online

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Best Free Portfolio Websites

  • Journo Portfolio
  • Clippings.me
  • Adobe Portfolio
  • Portfoliobox

Best Free Portfolio Websites for Freelance Writers

1. journo portfolio.

online portfolio websites: journo portfolio best for freelance writers

Muck Rack is a free media database that helps connect journalists with PR professionals, so if you use the site, you'll have good opportunities to network and receive PR pitches. You can even include topics you don't want to cover, filtering out unfit pitches.

Additionally, for true ease of use, Muck Rack creates and maintains your portfolio for you by automatically compiling articles and social media profiles. Once it's finished, you have the option to customize your bio or choose to spotlight certain pieces.

Muck Rack also offers a news alerts system, which enables you to track stories or tweets about a company, brand, or specific story angle. With their news alerts system, you can see when other journalists share information or publish stories related to your work, which will help you stay on top of trends.

  • Ideal for journalists
  • Auto-updates profile
  • News alerts system for tracking stories and trends
  • Allows you to build media lists easily
  • Some formatting issues when uploading content from Excel
  • Doesn’t integrate with other reporting and monitoring tools

3. WordPress

online portfolio: WordPress portfolio for freelance writers

Siter.io is an innovative no-code portfolio builder that allows users to design and publish websites without writing a single line of code. Its intuitive interface makes designing directly in the browser, freehand, and using tools you already know. Whether you are starting your design from scratch or using one of their templates, Siter.io empowers you to create stunning portfolios that are tailored to your unique vision.

Siter.io works in tandem with Figma and has a popular plugin that can transform your designs into ready-to-launch websites in just a few minutes. The platform is incredibly flexible, allowing you to design any kind of portfolio you want without any design limits. Additionally, Siter.io offers secure hosting and SSL certification, ensuring that your website is always safe and protected.

  • Ideal for creative designers, UI/UX designers, and marketers
  • Allows an unlimited number of pages, giving you the freedom to create as much content as you want
  • Offers secure hosting and SSL certification, ensuring your website is always protected
  • Responsive customer support is always available to help you with any questions or issues you encounter
  • Fast loading pages ensure that your website is always performing at its best
  • You may need to integrate other functionalities like ecommerce or third-party extensions externally

5. Clippings.me

online portfolio websites: clippsings.me for freelance writers

Fabrik is the portfolio platform for creatives. Designers can organize their projects without touching any code with unique website styling and technology. This enables users to upload their portfolios easily and even supports blogging capabilities.

Fabrik’s themes are intuitive and made adaptable to your project content needs. This flexibility lets users experiment with multiple layouts designed to compliment media formats needed, whether it’s graphic design, fashion, or more. With straightforward configurations, the Fabrik portfolio is an easy choice to build and maintain your portfolio across all devices.

  • Ideal for creative designers of various specialties
  • Allows an unlimited number of blog posts
  • Responsive customer support
  • Have to integrate other functionalities like ecommerce or other third-party extensions externally

online portfolio: crevado portfolio for designers
  • Can copyright photos on blockchain
  • Doesn't take any rights or ownership of your work
  • Premium membership is required for YouPic to promote your work

online portfolio websites: format for photographers

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12 of the Best Online Writing Portfolio Examples

Published on 3rd sept., 2021.

Sometimes when it comes to how to create a writing portfolio, we can all use some inspiration. With that in mind, I've gathered 12 of the best writing portfolios I've seen. We will go over what makes them so great and great lessons that you can use for your own portfolio website.

But first, let's make sure we're all on the same page by answering the question, what is a writing portfolio and how can you have one of the best?

What is a Writing Portfolio?

A writing portfolio is an online website where you promote your writing skills and expertise. In addition to samples of your past writing, your portfolio might also include an About Me page, a Contact page, and a Services page.

There are a few different ways that you can create a writing portfolio online.

You can always use a website builder like Squarespace or Wix , or even build it yourself with Wordpress. These are a great option if you have specific design needs and are comfortable with platforms like these.

A quicker, easier way is to use a writing portfolio website like JournoPortfolio . Sites like this are specifically designed with tools for writers and anyone else who needs a portfolio. You will be up and running in minutes, with quick article upload tools that allow you to import all of your writing samples in just a few minutes.

Why You Need an Online Writing Portfolio

Your writing portfolio is not just a place to house your writing. It is a strategic tool that you can use throughout your writing career to attract clients.

Whether you are a freelance journalist , copywriter, content marketer, or ghostwriter, your writing portfolio will always be a place where you can send potential clients.

Once there, your portfolio is a one-stop-shop where clients can get an idea for your writing style, your character, and your experience.

Without your portfolio, they would most likely have to piece together what they could from your social media and whatever else they could find online. And, after a few aggravating minutes, there's a very real risk that they will give up entirely and move on to someone else.

So now that we all understand what a writing portfolio is and why it's important, let's look at real-life examples of writers who are absolutely killing it on their portfolio. These are the best writing portfolios online right now, in no particular order.

12 of the Best Online Writing Portfolios Examples

1. ann friedman.

Screenshot of Ann Friedman website

As a freelance journalist, Ann Friedman has written for such big-name publications as The New York Times , Elle magazine , and The Los Angeles Times , to name but a few.

But it's more than just her bylines that make this portfolio a stellar example for freelance writers and journalists.

Let's start with her minimalist design. Because she has so many projects going on – writing, a newsletter, and a podcast — she uses her home page strategically to filter you where you need to go.

Depending on your own portfolio and business goals, you might want to follow suit. Remember, less is sometimes more. After all, you don't want to overwhelm your website visitors with too much information up front.

2. Brittany Berger

Screenshot of Brittany Berger website

I must say, I rather love the fact that this writer/content marketer greets you on her home page in a T-shirt and headphones.

It goes to show that you don't have to fit into a certain mold to be a freelance writer. It actually pays off to be unique and stand out from the crowd. Whether that's with your visuals, your color palette, or your witty writing style, it's up to you.

As you create your writing portfolio, ask yourself…

  • What makes me different?
  • How can I make my portfolio stand out?

In addition, she backs up her tongue-in-cheek writing style with evidence of her writing and strategy chops. Every bit of content on her site backs her up, from her Services page where she goes in-depth into content strategy, to her About page where she shares her background and press mentions.

So, even if you want to stand out on your page, make sure that you can back up every claim with hard evidence.

3. Sarah Turner

Screenshot of Sarah Turner website

This freelance writing portfolio website meets you right up front with big bold letters about exactly what Sarah Turner does – medical copywriting.

Let's talk for a moment about writing niches. True, you can be a generalist, jack-of-all-trades…but if you narrow your writing skills down to one specific niche, you allow your writing skills to really shine.

Take Sarah Turner's copy as an example. Because of her medical copywriting niche, she has built up a reputation as a top medical writer and can target each of her points within that niche. So instead of being good at a bunch of subjects, she truly shines within the medical niche.

And let's take another moment to talk about her call to action. Right on the top-fold of her homepage, she uses a button that says, "Book a 15-Minute Consultation". Calls to action like this are a great way to move your website visitors from passive readers to active leads.

To use a call to action on your own writing portfolio, think about what next step you want your readers to take. It could be…

  • Book a free consultation.
  • Contact me.
  • Check me out on social media.
  • Sign up for my newsletter.

All of these calls to action move your visitors onto the next logical step and encourage them to stay connected with you as a writer.

4. Elna Cain

Screenshot Elna Cain website

Elna Cain is a virtual rockstar in the content writing field and definitely deserves a place among the best writing portfolios. From her own writing career, to starting a couple of blogs, and even creating a masterclass for other writers, she is a true trailblazer in the industry.

And I love how honest she is about how she has literally built her business from the ground up. And it just goes to show, with some hard work and time, anyone can have a successful freelance writing career.

But let's get into some specifics of her portfolio itself.

Her portfolio is a gold mine of content about content writing for content writers. She even features a variety of courses to help others get into the same career. And there's nothing like courses to show how experienced and knowledgeable you are about your craft!

In addition, Cain uses a Services page to outline exactly what she does for potential clients. This page outlines who she is and her writing process. She wraps it all up with a few well-chosen testimonials that prove her skills.

5. Tyler J. Koenig

Screenshot Tyler Koenig website

I must say, I always love when portfolios greet you with a healthy dose of personality. And Tyler Koenig does that, with mix of confident and casual vibes that are completely in-line with his brand.

While he exudes a casual confidence, you can clearly see the amount of work that he puts into his portfolio. There are tons of content that showcases his expertise, as well as a solid block of experience that he discusses in his About section.

Another aspect that I enjoy about his profile is that he's not afraid to talk about his personal life and interests. You can see it on his home page where he gives a nod to his love of basketball, as well as his About page, where he goes deeper into how the love of the sport has shaped his career path. These details clearly enhance his portfolio.

You, too, can take your portfolio one step further by including relevant details that speak to your life experience and how you've been molded you as a writer.

6. Susan Shain

Screenshot Susan Shain website

As a freelance journalist, I love how Susan Shain breaks through many stereotypes in her portfolio. From her down-to-earth photos to the engaging backstory on her bio page, she showcases her witty writing and her adventurous spirit.

You can tell right out of the gate that Shain is a natural storyteller. In everything that she writes, she pulls you in, including into the journey that she took to become a freelance journalist.

In her portfolio, she shares her vast catalog of past work, including bylines in The New York Times , The Atlantic , and NPR .

As you build your portfolio, you might also look for ways to expand your bylines – perhaps guest posting for prominent blogs or checking out industry publications. They'll usually have a page that outlines what they require of freelance writers and journalists who write for them.

7. Nia Gyant

Screenshot Nia Gyant website

Nia meets you right at the door of her portfolio website with what you can expect. And that's a good lesson – don't make people hunt around to find out what you do.

As you scroll through her homepage, she lays everything out on the table, including her tried and true strategy, who she works with, and what brands can expect from her.

This is a great lesson for writers. As you develop your career, don't be afraid to be honest with your clients about what works best and what you will bring to their brand. After all, you are an expert in the field of writing – don't be afraid to act like it!

8. Amy Beardsley

Screenshot Amy Beardsley website

Amy Beardsley has a simple yet powerful website. On her homepage, she lays out a short bio that describes who she is and what she does.

And right below her bio, she highlights where her work has been featured, including such brands as LendingTree, NerdWallet, and Robinhood.

I also like how she has a dedicated Hire Me page. Such a page is a great way to funnel potential clients onto a page that outlines exactly what you can do for them and their brand. On this page, Amy Beardsley outlines how her content can help a brand and ends it nicely with an invitation to schedule a "Discovery Call" – a low-pressure way for website visitors to learn more and eventually become paying clients.

9. Alice Lemée

Screenshot Alice Lemée website

Alice Lemée uses the space on her home page to warmly welcome her audience. She doesn't have a bold statement or an outrageous claim. She simply introduces herself and lets you know in the very first paragraph what she does and for whom.

Plus, let's take a second to talk about her picture. It's not a classically professional photo – and that's a good thing! It fits her copywriting brand, is high quality and clear, and includes a beautiful smile.

She also uses her portfolio website to feature many samples of her work, both in her blog and her portfolio itself. It gives ample proof of the consistent quality of her work.

And she also has a newsletter – which is a wonderful strategy to nurture interest in your brand. It's definitely something to consider if you have the time to contribute to it in a meaningful way!

10. Allie Decker

Screenshot Allie Decker website

I love how the first image you see of Allie Decker is an animated version of her photo. It is a playful, creative way to greet her audience.

Her intro deals with the whimsical and the practical. She goes from describing her writing as the "intersection of SEO and storytelling" – both major commodities in the writing world – and then goes on to tell you about the major websites and publications where she has written. If you have similar bylines, putting them on the topfold of your homepage is a great way to showcase your expertise.

I also enjoy her Contact page. In addition to her form, she also outlines the various reasons you might contact her, including hiring her as a freelance writer or editor, working with her marketing brand to develop a content strategy, or even to invite her as a speaker on a podcast. This is a subtle way to let people know exactly how she can help their brand.

11. Tiffany Regaudie

Screenshot Tiffany Regaudie website

You know what Tiffany Regaudie does as soon as her page loads – freelance copywriting. This saves you time. Now you only have to scroll down to publications where she is published, samples of her work, and testimonials from past clients.

Having a bold statement up top like this can really draw in your audience and make them want to learn more.

And we see another example of a call to action, this one for a free, 30 minutes chat. Even the word "chat" is very unassuming and straightforward, as opposed to words like "strategy session" or "discussion," which can intimidate your audience.

If you want to use a similar CTA on your portfolio, take the time to analyze your word choices to make sure you hit on the right tone for your brand.

12. Sara Clemence

Screenshot Sara Clemence website

This freelance writer leads with her writing, with samples of her writing right on her home page.

And, instead of including a photo of herself, she introduces her with a simple, one-liner that grabs your attention: Award-winning freelance journalist, travel writer, author, editor.

Many of the examples we've seen so far include a photo or a bold statement, but this one intrigued me because of its straightforward, down-to-business feel. It's professional and gets right to the reason why you're there – to see her work.

She also separates her site into sections where you can learn more about her as a writer, editor, or author of a book. If you have several different services you would like to offer, this is a great way to showcase each one individually.

Concluding Thoughts About the Best Writing Portfolios

If there's anything I want you to take away from this article, it's this: Writing portfolios come in every shape and size. Don't tie yourself down to imitating any one portfolio.

Of course, there are certain things that all portfolios should have:

  • Writing samples, so people can actually see your work.
  • A bio , so people can learn about you and your background as a writer.
  • A contact page so people can easily get in touch.
  • Images, to break up the text and connect with your audience.

But outside of these things, you have a lot of creative freedom. Create something that not only displays your writing chops, but also, infuse it with your individual personality.

I hope you've enjoyed this sampling of the best writing portfolios I've seen on the internet and that they inspire you to go forth and create your own great portfolio .

Happy writing!

10 Best Copywriting Portfolio Examples 2022 & How to Build Your Own

How to create a writing portfolio for freelancers, 25 best marketing portfolio examples + why we love them, curated by journo portfolio.

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8 mins read

12 Top Writing Portfolio Examples to Inspire You (2024)

A collection of 12 best writing portfolio examples — draw inspiration from these to create your writing portfolio to solicit more work.

Image of Protim Bhaumik

Protim Bhaumik

Director, Content Marketing

Written by Protim Bhaumik , edited by Shreya Bose , reviewed by Eric Hauch .

6. Oct 2022 , updated 8. Feb 2024

Preview image of 12 Top Writing Portfolio Examples to Inspire You (2024)

Creating a writing portfolio is challenging. You have to appeal to potential clients within a few seconds and get them to start scrolling through your work.  To that end, I've written an extensive guide on how to create the perfect writing portfolio.

For now, let's get you inspired by a collection of writing portfolio examples that I've carefully curated. These contain examples from writers, authors, copywriters, and content marketers built on a variety of portfolio builders or websites .

For each example, I have highlighted my favorite aspects — factors you can incorporate into your own portfolio. When used in your writer's portfolio, it'll help your work stand out, especially if you're a freelance writer.

With that in mind, let's look at the top writing portfolios.

The top twelve writing portfolio examples

1. gari cruze.

Gari Cruze is an associate creative director and copywriter . His online portfolio website —which uses a grid layout with all his work — is filled with humor, and I love it! He's divided his professional online portfolio into sections called "About" (fairly normal), "17 Random Things", and "Oh Yes, They're Talking" instead of the usual "Get to know me" or "Testimonials."

Moreover, even in the About section, he uses copy that brings out his creative writing — words such as "the full blah blah" and "pink squiggly stuff in people's skulls" strike a chord. He also has a "testimonial" from his dad that finishes with "... Gari's like one of the slower primates."

So, all in all, it's an excellent representation of his work and who he is!

writing portfolio online

Read More: The Ultimate Guide to Displaying Your Web Copy on Your Portfolio (for more gigs)

2. Kayla Lewkowicz

Kayla Lewkowicz is a writer, content marketer, and teacher . Her writer website landing page is about who she is and what she does — like "turning great ideas into compelling stories" and, more importantly, "arguing about the finer points of the Oxford comma." Hear, hear!

When you scroll down on her landing page, you see various photos of her travels accompanied by client testimonials and service offerings. The portfolio section has been categorized by topic and what's great to see is that each topic has three posts highlighted for the reader to look at first.

writing portfolio online

3. Jennifer Fernandez

Jennifer Fernandez is a writer and editor on staff at Architectural Digest , Travel + Leisure , and Martha Stewart Weddings ; her work has also appeared in The Wall Street Journal , Elle Decor , House Beautiful , Afar , Departures , and more.

Her beautiful writing portfolio site follows a super minimalist style, and her writing samples are divided into three sections so that it's easy to navigate.

writing portfolio online

4. Qin Chen

Qin Chen is a Beijing-based writer , journalist, and news editor at TechNode and has spent the past two years helping English readers make sense of the top news from the world's second-largest economy.

Her portfolio opens with a quaint picture of a riverboat that's both calming and intriguing. From the off, her work is collected into two sections: writing and video . And her writing samples are arranged into an easily parsable format divided by year.

writing portfolio online

5. Ann Friedman

Ann Friedman is a journalist, essayist, and author and currently a contributing editor to The Gentlewoman, having written for places like The Cut , The Los Angeles Times , The New York Times , ELLE , and The Guardian , and has co-written the best-selling book Big Friendship: How We Keep Each Other Close and co-hosts the pioneering podcast Call Your Girlfriend .

Her portfolio is a favorite of many lists like these because of its minimalist, friendly vibe. Her writing samples are collected under headings such as books, essays, interviews, and more, making it super easy to go through.

writing portfolio online

6. Tyler Koenig

Tyler Koenig is a copywriter and content strategist living in the Bay area after having traveled the world copywriting for various brands. He's currently the content lead at CapitalG , Alphabet's independent growth fund.

His portfolio is clean and straightforward,  and among the best writer portfolio examples I've recently seen. His main landing page says who he is and what he does through both the visuals and the copy, while his work is tucked under the "Content" section.

writing portfolio online

7. Alice Lemée

Alice Lemée is a creator , freelance content writer, and copywriter who writes on freelancing, the creator economy, and personal development.

Her portfolio page is an excellent example of how a single landing page can accomplish a lot — intelligent copy coupled with beautiful imagery and call-to-action buttons interspersed in just the right areas.

writing portfolio online

8. Muriel Vega

Muriel Vega is a writer and editor living in Atlanta , writing about tech, culture, and food with bylines at Delta Sky Magazine , The Guardian , Apartment Therapy , Eater , VICE , Splinter News , The Washington Post , Atlanta Magazine , The Bitter Southerner , Outside Magazine , and more.

Muriel's clever use of colorful icons in a simple white background for her portfolio evokes a sense of friendliness, approachability, and creativity. Also, her creative writing has been astutely collected under relevant topic headings for easy perusal.

writing portfolio online

9. Hank Herman

Hank Herman is an award-winning author, humorist, and writing instructor whose memoir, Accept My Kid, Please! A Dad's Descent Into College Application Hell has led to speaking engagements throughout the Northeast, and his 15-book series of basketball novels, Super Hoops , is read by grade-schoolers everywhere.

His is one of the few portfolio sites to use a comic (of him and a beagle zooming around on a car!), which certainly lends an air of whimsy to an excellently organized website.

writing portfolio online

10. Shayna Condé

Shayna Condé is a writer, model, and actor who looks to create spaces that build community, share valuable information, and foster discussions behind brands.

Her beautiful portfolio website is a collection of photos of her, as well as sections for her writing, modeling, and acting.

writing portfolio online

11. Colleen Fisher Tully

Colleen Fisher Tully is a content writer & editor working in the health, food, cannabis, nutrition, finance, and family spaces.

Her minimalist freelance writing portfolio has been separated into easy-to-read collections on the numerous topics she writes on.

writing portfolio online

12. Pamela Rosen

Pamela Rosen specializes in creating long- and short-form content for B2B and B2C audiences .

Her portfolio is divided into the various types of content that she writes.

writing portfolio online

How to create an online writing portfolio that gets you clients

Now that you're adequately inspired by the aforementioned writer portfolio examples,  let's learn how to create one of these portfolios easily. We highly recommend reading our guide on creating a writing portfolio from scratch .

What we've seen above has been created on an eclectic mix of builders for portfolios, website builders, and more. A lot of these solutions are time-consuming and quite complex to set up.

Authory for all your content needs

And that's why a portfolio builder like Authory makes so much sense. It's super simple to set up, is good-looking, and gives you a portfolio out of the box.

Not only that, Authory is self-updating, which means that you don't have to keep track of all your work actively — Authory does that for you!

Authory also backs up all your content forever — there's no need to fret about losing access to your work if a site goes down — Authory has it all locked down.

Read More : Get an automated backup of everything you have ever created

You can even use Authory to prove definitely that you do not use AI to write, at all, ever.

Whether you're creating a freelance writing business or collating all everything you've done at your full-time job, an Authory portfolio will see you through for years to come.

Get Authory for free now!

writing portfolio online

Protim is a startup founder & marketer with over a decade of experience in content marketing, content writing, SEO, and more. He loves dogs, D&D, and music!

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12 best writing portfolio examples and how to create your own

  • Brandi Hunter
  • Dec 18, 2023

writing portfolio examples

When it comes to starting a business  around your writing, visibility is everything. The more well-curated and attention-grabbing your writing is, the higher the chance that potential clients and publications will notice your talent. Making a website  that presents your writing portfolio can help introduce the industry to your talent and invite new work.

You may be thinking, “I’m a writer, not a website designer”—that’s where Wix can help. Its templates and beginner-friendly website builder make getting started as straightforward as it can get. To get the creative juices flowing, here are 12 writing portfolio examples from Wix users. Later on, we’ll provide a more straightforward step-by-step guide to building your own.

Start building your online portfolio  with Wix today.

12 writing portfolio examples

Jed Donahue

Sam Carlson Creative

Lauryn Higgins

Jessica Van Devanter

Madison Gray

Jane-Ellen Robinet

Christina Sterbenz

Bryn Dippold

Charlotte Kho

Emma Newell

Maddie Pfeiffer

Rachel A.G. Gilman

01. Jed Donahue

Jed Donahue’s website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect.

Jed Donahue's writing portfolio example

02. Sam Carlson

Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing.

Sam Carlson's writing portfolio example

03. Lauryn Higgins

If you, like Lauryn Higgins , have an extensive writing portfolio that includes several bylines with well-known media companies, you can strategically add publication logos to your website and link them to your author pages to show off your credibility. On her “Awards and Publications” page, she features snapshots of some of her best clips, along with several awards.

Lauryn Higgins's writing portfolio example

04. Jessica Van Devanter 

If you don’t have any visual content to display and don’t want to go through the process of finding a set of free-to-use visuals that match your branding and content, take a look at Jessica Van Devanter’s writing portfolio. By making the site’s design the focal point, she bypasses the need for external graphics or images that may not align with her branding. 

Her logo, a shrewd-looking fox, serves as the background for the large header, which captures the viewer's attention upon arrival. Below it, a mountain graphic underlays the main content area, providing a sense of continuity without overpowering the text. 

The structure of each page is reminiscent of a timeline, with her written works positioned as milestones, guiding visitors through her professional journey. The bright green and white font colors provide a deliberate contrast against the muted blue background, ensuring readability and drawing the eye to her written work.

Use Wix’s logo maker  to start building out your personal brand.

Jessica Van Devanter's writing portfolio example

05. Madison Gray

As a writer and an artist, Madison Gray masterfully demonstrates both skill sets throughout her portfolio. Pairing her highlighted works with original images draws visitors in and creates a visually engaging narrative of her talents. Each project page indicates which skills she utilized to complete the project, offering a comprehensive understanding of her multifaceted abilities.

Madison Gray's writing portfolio example

06. Jane-Ellen Robinet  

Jane-Ellen Robinet limits her writing portfolio to a page to help website visitors get the information they need quickly. The above-the-fold section summarizes her unique value proposition (“INSIGHT + PERSPECTIVE + EXPERIENCE”) and provides specific job titles for the services she provides (“Editor | Writer”). The header features anchor links to each section of the page to ensure easy navigation. 

Jane-Ellen Robinet's writing portfolio example

07. Christina Sterbenz

Rather than categorizing work by publications, Christina Sterbenz structures her portfolio page around writing topics and pairs each section with a compelling image from one of the relevant clips. This strategy adds visual appeal and gives each topic a personal touch, making the stories more approachable and intriguing to visitors. The images, paired with informative captions, humanize the subjects, enticing readers to delve deeper into her work.

In terms of website design, the portfolio benefits from a clean layout and a modern, minimalist font, which together enhance the site's readability and aesthetic appeal. Visitors can effortlessly scan the pages, finding what they are looking for without feeling overwhelmed. Additionally, the consistent use of design motifs—such as circles and lines throughout the site—contributes to a cohesive and memorable brand identity.

Like this format? Use this creative CV website template  to get started.

Christina Sterbenz's writing portfolio example

08. Bryn Dippold  

Bryn Dippold uses Wix’s blog maker  to showcase her work samples. This approach of republishing content directly on her portfolio, rather than merely linking out to external publications, serves as a strategic method for keeping visitors on her site for longer and providing a comprehensive view of her work.

Many Wix website templates already come with an integrated blog. Alternatively, you can choose to add the blog feature to any template, tailoring it to fit your unique style. Wix allows you to customize the blog settings, enabling you to curate and present your best work in a manner that aligns with your professional image and goals. 

Bryn Dippold's writing portfolio example

09. Charlotte Kho 

Charlotte Kho uses neutral colors, layered design elements and striking imagery to introduce herself as a digital and creative storyteller. The “Resume” page provides a lot of information, but its clean layout is easy on the eyes, and you have the option to download her CV. On the “Work” page, Charlotte offers a small selection of her best work, plus links to view more of her published pieces.

Like this layout? Make it your own as Charlotte did by customizing this business CV website template .

Charlotte Kho's writing portfolio example

10. Emma Newell 

Emma Newell's website demonstrates a balance of simplicity and engaging elements, creating a visually appealing and user-friendly experience. The site employs subtle animations that add a dynamic touch without overwhelming the visitor. Notably, when you click on any link in the menu bar, the content below appears to swipe out of view as new content takes its place. This seamless effect maintains the homepage's structure and provides an uninterrupted browsing experience.

Emma Newell's writing portfolio example

11. Maddie Pfeifer

Maddie Pfeifer effectively leads with her experience by featuring her resume on the homepage. It details her past work, highlights her skillset and lists the awards she has received in the course of her career. We appreciate that she prominently placed her contact information above the fold for easy accessibility.

Her website is a model of organization, making excellent use of Wix’s advanced menu features . The dropdown functionality in her navigation bar allows for an expanded array of options, enhancing the user experience. Visitors, when exploring the “Portfolio” page link, are greeted with the option to select content categories like “Event coverage” or “Crime & courts,” tailoring their browsing to their interests.

Maddie Pfeifer's writing portfolio example

12. Rachel A.G. Gilman 

Rachel A.G. Gilman elevates her homepage's simplicity with a playful, animated headshot, contrasting colors and a classic font choice, creating a dynamic first impression. Under the “Writing” tab, her comprehensive archive is meticulously sorted into distinct categories, making it easy to sift through her published work and accomplishments.

Rachel A.G. Gilman's writing portfolio example

How to make a writing portfolio of your own

After exploring some of the best portfolio website examples , you’re probably eager to get started on learning how to make a portfolio  of your own. Whether you're a seasoned writer or just getting started, these tips will help you present your work in a way that captivates and communicates your unique voice and skills. 

01. Identify your target audience

To properly tailor your site design to your audience, you need to identify who you’re looking to impress. For instance, if you’re using this type of website  to pitch to editors, you might consider spotlighting your best features or most impressive bylines. On the other hand, if you’re cultivating a professional portfolio  for freelance clients, you might want to put testimonials or a list of services front and center.

02. Establish your goals 

Setting clear goals is crucial to track your progress and success. If your objective is to boost engagement with freelance clients, you might measure this by the number of inquiries or project offers you receive through your portfolio site. On the other hand, if increasing your visibility as a writer online is your goal, you could focus on monitoring website traffic, page views, or how long visitors stay on your site. Regularly assessing these aspects will help you understand what's effective and what needs improvement in your portfolio.

03. Choose the right platform

When looking for a platform for your online presence, choose a portfolio website builder  that aligns with your technical ability and the amount of time you can dedicate to maintenance. Although creating a bespoke website might be impressive and a simple clippings curator (such as Muck Rack) would be convenient, it’s a better idea to go for a builder that combines the best of both worlds, offering both customizability and convenience. 

With Wix, you’ll have hundreds of customizable templates to choose from and AI tools that make designing and filling it with images a breeze. Furthermore, Wix enriches your website with features like built-in forms, custom email addresses, and newsletter capabilities, ensuring you can easily connect with your audience and maintain those connections effortlessly.

Check out this selection of Wix website templates for writers .

04. Decide how you want to structure your showcase

When building the “Works” or “Clips” section of your online writing portfolio, your focus should be on showcasing your writing as well as highlighting the outlets you've collaborated with. Select pieces that represent your best work and reflect the type of work you aspire to continue doing. Remember, it's always about quality over quantity. A handful of outstanding pieces will have a greater impact than a multitude of average ones.

If you're at the beginning of your career and lack professional bylines, don't hesitate to include your best work from college or independent projects. Additionally, consider starting a blog that reflects the kind of work you aim to do professionally. 

05. Build an archive

Imagine losing your most valued work if a website goes down or a publisher removes your article. To prevent this, create an archive on your portfolio site. By uploading and publishing posts using the Wix content management system, you not only safeguard your work but also boost your site’s SEO and engage visitors more effectively. However, remember to check your contracts, as some publishers may restrict this. If time is limited, consider downloading your articles as PDFs and linking to them on a dedicated page. It's best to maintain this archive separately from your featured works, ensuring they continue to be the main attraction.

06. Flesh out the rest of your site

Your writing portfolio is more than just your work; it's a complete presentation of your professional persona. Each page on your site plays a critical role in telling your story. Here's how to make them count:

Home: The homepage is your portfolio's front door, welcoming and guiding visitors. It's crucial that this page clearly communicates what you offer as a writer. Make sure visitors can instantly understand your area of expertise and writing style.

About: On your “About” page, detail your professional journey, educational background and skill set. This page is an excellent place to infuse personality into your resume. Consider including a PDF version of your resume so hiring managers can add it to their databases.

Contact:  The “Contact” page is your open invitation for communication. Offer multiple methods to reach you, such as a contact form and an email address. Consider using scheduling software  to make it easy for potential clients to set up consultation calls. 

When writing the copy for these pages, make sure your tone is consistent, engaging and speaks to your desired audience. If incorporating imagery, make sure they’re high-quality, complement the text and reinforce your professional image. Each element should seamlessly blend to form a cohesive and inviting online presence.

07. Test and publish

Broken links, grammatical errors or faulty contact forms may lead visitors to doubt the quality of your work or discourage them from reaching out. Make sure to do a thorough assessment of your site, and consider sharing your writing portfolio with others to get their feedback.

08. Update your website

Regularly update your portfolio with your latest work. This keeps your site fresh and shows potential clients your active involvement and range of skills. A current portfolio can also inspire new project ideas among visitors.

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Table of contents

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  • Portfolio Tips

How to Build A Writing Portfolio Online & What to Include in It

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You’re a professional writer. Or aiming to be one. If we met and you wanted to prove it, what would you do? Scribbling a witty line on a napkin wouldn’t be too impressive, would it?

Your best bet is handing over a link to your portfolio: a website that houses your best work and all the information someone would need to know about you.

If we asked for it right now, would you be able to send it over?

If the answer is no, either because you don’t have one or because it’s just not good enough, don’t worry.

This article is here to help. We’ll go over everything you need to know to choose the perfect writing samples and build a stunning writing portfolio . We will also show you a tool that will let you build a website in half the time.

Create your site now

What to include in your writing portfolio?

We always say: just get started! Start building your portfolio, get in the rhythm and you can always keep improving it. You don’t want to get stuck with preparing for too long.

But even if you don’t spend ages picking the samples beforehand, it’s good to know and think about what kind of writing pieces you could include when the time comes.

The kinds of writing pieces differ quite a lot based on what kind of writing you do, so in this article, we’ll separate the tips and discussion for:

  • Copywriters,
  • Content writers, and

Authors and creative writers

Feel free to jump to the section most relevant to you and skip the others.

Screenshot of the content writer website of Andrea Emerson

The homepage of the Andrea Emerson's website


If your chosen niche is the industry you usually write for, it’s best to choose at least a couple of different formats for the samples that make it into your copywriting portfolio . Let’s review what these most common formats are.

Common copywriting formats

Copywriting samples you could include in your writing portfolio can be:

  • Advertisement campaign headlines and copy
  • Billboards and other ATL marketing materials
  • Copy for websites and landing pages
  • Email marketing samples
  • Facebook, Google and other digital ads
  • TV commercials or radio spots
  • Facebook, Instagram, Twitter and other social media posts
  • Print advertisement for magazines, flyers and more

But if you’re specialized in one of these formats, let’s say email marketing, then you could turn it around and choose emails you’ve written for companies from different industries.

If you’re aiming for a position at a specific company, you should check what forms of copy they use the most. Are they active on social media, using Facebook ads all the time? Are they big on TV commercials and ads in magazines?

Try to tailor the samples and include the ones that are most suitable for your target clients or employers. One look at your portfolio and they will think “wow, they do exactly what we need!”. It’s a pretty good way to convince them you’re the perfect candidate, isn’t it?

What if you don’t have any copywriting experience?

You need work experience to get a job, but you need a job to gain experience. We’ve all been there, it’s a tricky situation. But luckily, if you’re a copywriter, there are some ways to get a few good samples in your portfolio without actually getting hired for a job.

  • Use spec ads or projects from courses. If you’ve done any kind of copywriter training, there’s a chance that you had course projects to complete or had to write spec ads. Before getting a real copywriter job, feel free to use these in your portfolio.
  • Simply makeup projects yourself. Who says it has to be a real assignment for it to showcase your copywriting skills? You can just make up a job and treat it as a real one. Write your own brief and work just as hard as you would do on a paying gig.
  • Offer to work for charities or NGOs. When you’re just starting out, you can reach out to some local charities or NGOs you’d like to support, to see if they need any copywriting help. They often do but cannot afford to pay much for it. So they will gladly take you on board and let you use the pieces in your portfolio.
  • How about friends and family? The same goes for people in your friend group or family members who own businesses. You can offer to write for them and will not only get samples but honest and constructive feedback too.

Content writers

For content writers, the content writing samples you include in your portfolio are typical long-form pieces. Think articles and blog posts. As the formats are not as diverse, here we’d like to focus on how to get samples instead of the formats to choose from.

Previous projects you’ve completed are on the top of the list of course, but there are a few other ways to add credible pieces to your portfolio. Even if you’re just starting out.

In these cases, where your piece was published can play a big role in how your portfolio is going to be perceived. If you can produce some big names (think blogs and publications) and great statistics, it will immediately establish you as a credible and professional content writer. Even if these are the only projects in your writing portfolio.

Self-publish articles on your own site

Although you’ll have to have your website set up already, publishing articles on your own is probably the easiest method. You won’t have to pitch to anyone and nobody will tell you what to write about and how.

The downside of it is that publishing a post on your own blog won’t give you the same credibility as doing it on a bigger, renowned blog. But you can compensate with statistics from Google Analytics.

If your articles have gathered a considerable amount of visitors, either from search or social shares, make sure to include the numbers. Even if it wasn’t published on a famous site, if you can prove that what you write performs well regardless, that should be enough.

Write on Medium

Another way is to write and publish your articles on Medium. It gives you a platform to work with (so no website needed) and a community that can make getting readers easier.

Not to mention that if your articles are good enough, you can even get paid for them through their Partner Program.

Another advantage is that you don’t need to pitch ideas here either - you can choose what you want to write about freely. And the downside? You won’t be able to customize the platform itself, and it will not run directly under your name, under your domain.

And even though most people are familiar with Medium, they also know that it’s just a free platform where anyone can publish. This means that publishing your article here won’t give it any additional credibility.

Try guest posting on well-known blogs

This third and last option can be the hardest to get but also worth the most.

When it comes to guest blogging, first you’ll have to find the publication you want to be featured in. That alone might take some time, as not all sites accept guest posting. It might take a few outreach emails until you find one that is both suitable for you and interested in publishing a piece you wrote.

Once you found one, you have to pitch some ideas and convince them that you have (or can produce) a piece that’s worth posting. They might ask for titles and drafts and it can take some back and forth emailing until you settle on a topic.

When writing an article, one more thing you need to pay attention to is their editorial guidelines. They vary for each blog and publication and it’s important that you follow them. It will make the process faster and easier and show them your professionalism.

The good thing about landing a piece in a well-known publication is that you can not only link to it in your portfolio but include a short author bio (with a link) in there too. This way it’s not going to be only you directing people to the article from your portfolio, but it will work the other way around too.

The pieces you include in your writing portfolio differ the most for authors and creative writers.

Book samples

Rupi Kaur's author website, featuring her bestseller book, milk and honey. Screenshot of the page displayed in a laptop mockup.

A page about the book "milk and honey" on Rupi Kaur's website

When the bulk of your work consists of books, nobody will expect to be able to read any of them in full capacity as part of your portfolio. What you can do though is create a page on your author website for each book and:

  • Write a short summary of what it’s about
  • Feature reviews, especially if they were published in well-known places
  • Add details such as genre, number of pages, and anything else you’d normally find on a vendor’s page, and
  • Link to places where visitors can buy the book

Additionally, you can feature short samples of the book. Add just a couple of pages, so people can get an idea of your writing style and the overall mood of the book.

Shorter pieces

Books are not the only pieces of writings that have a place in your creative writing portfolio. If you have any shorter pieces like poems, which are still easy to read through, feel free to include them as well.

The important thing is to always consider your objective and target audience when selecting the pieces. Is it going to be of value for them, when they evaluate you as a writer? Is it something they will enjoy reading and will actually finish? If your answer is yes, into the portfolio it goes!

5 tips for building a writing portfolio

Next, we’ll review the most important tips to make your portfolio building experience as smooth as possible.

Homepage must-haves

Screenshot of the copywriter website of Elise Dopson

The homepage of Elise Dopson's website

The most important page of your writing portfolio website is your homepage. This is where everyone lands and gets their first impressions after all. There are certain elements your homepage must have if you want it to have a good conversion rate.

A short bio and a photo of yourself

When someone visits your page, they should be able to immediately tell the basics of who you are and what you do. Are you a copywriter? Freelance content writer? Technical writer ? Bestselling author?

So including a short bio is the first step, when it comes to building your homepage. Ideally, you should add a picture of yourself too. We’re wired to be drawn to human faces, and seeing somebody’s picture makes it easier to build rapport and a more personal connection.

A navigation bar

Okay, this person landed on your website and found out who you are and what you do. Now they wanna go on and learn more. How do they do that?

You need to make it as easy as possible for them to find what they’re looking for. Add a navigation bar to the top or the side of your page. Also, add sections with call-to-action buttons leading to the most important pages on your homepage.

What are the pages you cannot miss from your navigation?

  • Home - so they can go back easily from another page
  • About me - so they can find out more about you after reading your bio
  • Portfolio - so they can check out your work, and
  • Contact - so they can get in touch with you

If you’re a freelance writer, you should also add your Services page to the navigation bar. Or if you’re looking for an in-house position, you can add your resume there instead.

A clear call-to-action

As visitors should be able to easily find what they’re looking for, it should also be clear for them what you want them to do next. And this is what a call-to-action or CTA is for.

Asking visitors to do multiple things on one page will only distract them. So as a best practice, you should choose one action you’d like them to take, and only feature that on your homepage. This could be asking them to:

  • Check out your portfolio
  • Get in touch with you
  • Subscribe to your newsletter
  • Download your free eBook
  • Get a personalized quote or offer
  • Book an appointment with you for consultation
  • Check your services page
  • Visit your about page
  • Go buy your new book

Social media links

One more thing that shouldn’t be left out of your writing portfolio homepage is a section with your social media links. Use icons to easily link to your most used social media profiles.

Before getting in touch, a lot of people like checking others out there, so make it easy for them! Just make sure not to link to ones you haven’t updated in years. Sometimes less is more.

Only include your best pieces: quality over quantity

If you built your homepage well, visitors will easily navigate to your portfolio. We’ve already mentioned what you could include, but how many projects should you actually choose, from all the potential pieces?

Here’s how you should think about it. How much time does the person looking at it have to go through your portfolio? In most cases, it’s no more than about 5-10 minutes.

So depending on the length of your projects, include as many as they can check in that timeframe.

We recommend choosing 6-8 writing samples: only the best of the best. While you should be able to present a variety of writing projects, you need to make sure each piece you include is up to your highest standards.

Think of it like this: whichever piece somebody chooses to check, it should be one that you’re incredibly proud of. Always go for quality over quantity.

Don’t worry, having even just a few samples won’t make it seem like you don’t have enough experience. If they’re good enough, it will only show that you know how to select them well. And that you know they wouldn’t have the time to read through more anyway.

Make it visually appealing: use thumbnails

When you’re a designer or photographer and your work consists of images, it’s much easier to make your portfolio visually appealing. But if you’re a writer with samples of words upon words, it becomes a bit more challenging.

A great way to make your portfolio page easier to digest and much more good-looking is using thumbnails. What does that mean exactly?

Use an image for each of your projects and get the viewer to click on them to get to a separate page with all the details of that specific case. Make the thumbnail visually appealing and make sure they all go together nicely.

For the thumbnail, you can use the project name with a nice font on a colorful background, or you can use an image of the finished product. If your work is digital and you have a screenshot of how it looked live online, add it to a mockup and use that for a professional-looking thumbnail.

Write short case studies to provide insights

When it comes to showcasing each individual project, think about them as short case studies. Sure, they want to see and read the actual writing samples. But most often people are also looking for further insights on how they came to be.

This might be the most relevant for copywriters - but if there’s a valuable story behind the creation of your long-form or creative piece, you can add that too.

Always ask yourself: will this provide additional value to whoever is viewing my portfolio? Can it make an impact when they decide if they want to work with me or not?

Here’s what creative directors, potential clients, and hiring managers want to know about each piece:

  • The background. What should they know about the company and the project? What were the business goals? What was the challenge or problem you were to solve with your writing?
  • The process. What was your task exactly? And your creative process or thinking about and writing the piece?
  • The solution. Show what you came up with and talk a little bit about how you solved the problem.
  • The impact. This might be most relevant to copywriters and content writers, who can measure the impact of their writing. If there’s data on how your writing did, include the numbers!

Include social proof for a bigger impact

Don’t underestimate the power of social proof. Anyone can say anything on the internet, so seeing reviews and testimonials from real people helps us trust the person, product, or place we’re reading about.

This is the same in the case of your portfolio and your writing projects. If you have some experience already, ask for testimonials and include them in your portfolio!

If you have more general quotes about yourself, consider adding them to your homepage or create a separate page for them. But if you have testimonials for each project, add them to the end of your case studies.

You have your homepage and portfolio. What else will you need?

Your homepage and actual portfolio are the two most important pillars of your writing portfolio site. But there are a few more pages that we’ve already mentioned briefly, which you’ll need to make it complete. Let’s review them now.

Screenshot of the about page of bestselling author Zadie Smith on her writer website

The about page of the bestselling author Zadie Smith

Think about your about page as an extension of your short bio. Whoever clicked here wants to read more about you and your work history. So don’t restrict yourself to one or two sentences here.

Of course, it shouldn’t be as long as a Dostoevsky novel, but don’t be afraid to let your personality shine.

Include your resume here

The about page can also provide a perfect home for your writer resume . Some people like to create a standalone page for it, while others prefer housing theirs here.

You can add a download resume button and link it there as a PDF, or simply write it as a section of your page.

If you’d like to read some more instructions on resumes, we’ve published an article about copywriter resumes you might find interesting and insightful.

Services page for freelancers

For writers working in-house, this page won’t be relevant. But for freelancers, a services page can be a great addition.

On your about page people learned more about you, and you proved your amazing writing skills with your portfolio. As the next step, your services page will tell them what they can expect from you.

Here you can detail the kind of projects you can be booked for, the process of working with you, and your rates (if you’d like to share them publicly).

A contact page to get in touch with you

When people visit your website and like what they see, they will want to get in touch with you, right?

Featuring your social media links in your navigation or on your homepage is recommended, but definitely not enough. Almost all websites have a dedicated contact page, so by now, we’re all expecting to find one, wherever we go online.

Apart from listing your email address and phone number here, there are a few more things you can do, to make this page more engaging:

  • Include a contact form. This makes it even easier to leave a message, as people won’t even have to open their email provider’s site to do that.
  • Feature your FAQs. If there are a few typical questions you get over and over again, it’s a good idea to add a “frequently asked questions” section to your contact page. It means less effort for your visitors and less repetitive answers for you.
  • Tell them what happens next. If you’re a freelancer and the contact page is mostly for inquiries, write about your process. When are you going to get back to them? Will you ask for more information? Schedule a 15-minute consultation to discuss their project? Whatever happens after they send that message, just let them know. Knowing what to expect can be a perfect little nudge for someone that was hesitant to take that first step.

How to build your writing portfolio website

Screenshot of the writing portfolio website of bestselling author E.L. James

The website of bestselling author E.L. James

To present yourself professionally online, you should think about your portfolio as your personal website. It should be a customized platform for you to build your personal brand.

Although there are options like Contently where you can add your writing pieces to your account, your profile and portfolio will always be just another listing on their website.

Instead, what you should be looking for is a website builder. Even better, one that was designed for writers to help them build a stunning website and portfolio.

Sounds exactly like what you’ve been looking for? Let us introduce you to Copyfolio !

Build your writing portfolio with Copyfolio

Building a writing portfolio website with Copyfolio is incredibly simple. Here’s how you do it:

  • Sign up and set up your account
  • Choose a template, color palette, and font preset you like
  • Create your homepage and add the sections we discussed above
  • Craft your additional pages - they will be automatically added to your navigation
  • Add your projects to your homepage and choose a good-looking thumbnail for each
  • Write your case studies and don’t forget to include a photo or screenshot of your finished writing piece

And… that’s it. Don’t forget to share your portfolio link with everyone.

Click here or on the banner below and create your site now!

writing portfolio online

Dorka Kardos-Latif

Digital marketer & portfolio expert, the face behind all content on Copyfolio 👋

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7 Websites for Writers to Create a Portfolio

Portfolios are always useful for writers, whether professional or for students. Here are seven websites you can use to create a writing portfolio.

By having a beautiful, well-organized portfolio, you're more likely to land projects at work, or in school. But creating a good portfolio can be challenging and time-consuming for non-techie writers.

Thankfully, there are some websites that make it easier for writers to create their portfolios with little hassle. Here, we list down the seven best portfolio websites for writers.

1. The Freelance Creative by Contently

Screenshot of a writing portfolio on Contently

Contently is a content marketing platform that connects renowned brands with talented freelance writers. Each writer at Contently gets a personal portfolio where they can showcase their writings.

To create a portfolio, go to The Freelance Creative by Contently, create your profile, and enter your information. This includes your image, links to social accounts/websites, city, and a bio.

Importing your projects is quite simple, as you can do so by adding a URL or a PDF. You can add multiple projects and re-arrange them on your portfolio page, but you can’t customize the entire webpage.

With each project, you add an image and a brief description. You can also specify more details like the title, format, and skills utilized.

For both beginners and seasoned writers, Contently is a great and completely free portfolio website. Best of all, it can connect you with some top, high-paying brands, provided your profile meets their criteria.

2. Muck Rack

Screenshot of a writing portfolio on Muck Rack

Another widely used portfolio site, besides Contently, is Muck Rack. It is a PR management platform that connects PR teams with journalists and vice versa.

Among the other things, it lets journalists create a portfolio of their work. Though aimed at journalists, it’s equally useful for bloggers, writers, and anyone with a text-heavy portfolio.

Muck Rack automatically creates profiles of writers and journalists by aggregating information. If it has made your profile, you can claim it. Otherwise, build one from scratch.

On your profile, you can add basic information about yourself, your pitch preferences, contact information, and social links. Moreover, you can display any award that you’ve won on your Muck Rack profile.

Related: How to Create a Portfolio Website With Wix

Though you can upload your projects, importing via URL is much easier, as Muck Rack fills the details automatically. With your name, Muck Rack shows the publications you’ve written for, which adds credibility.

Moreover, you can request and get a verification badge from the Muck Rack team. Creating a portfolio doesn’t cost you anything besides a little time.

3. Journo Portfolio

Journo Portfolio screenshot

Journo Portfolio gives you several advanced features and customization options for your portfolio website. Creating a portfolio on Journo Portfolio is quite simple.

It offers nine different themes and the ability to customize them. You can take inspiration from the example portfolios showcased on its website.

Thanks to its block editor, creating and designing pages is quite simple. Using these blocks, you can easily add projects, your bio, contact form, etc. You can even start a blog and publish articles on your portfolio site.

The Journo Portfolio sites are mobile-friendly and SEO optimized. It offers different privacy options and analytics.

The basic plan is free, which lets you add ten articles and create a homepage. You can upgrade to the Plus plan to add unlimited articles and pages for $2.50 per month.

The Pro membership provides article backups, integrations, automatic imports, and a custom domain name. It costs $5 per month. The modern look and feel and the ability to personalize your portfolio make Journo Portfolio stand out.

4. Clippings.me

Screenshot of Clippings.me website

Clippings.me is a popular portfolio site with over a hundred thousand users. It has different themes, all with a modern layout that you can customize. You can add projects and categorize them to make it easier for a better structure.

With a minimalist design, the Clippings.me portfolio is great for anyone to get their portfolio live within no time. Clippings.me offers integration with Google Analytics and the option to use a custom domain name.

Related: How Google Docs Can Help Organize Your Writing Portfolio

They have a free plan as well as a premium one that costs $10 per month. The premium plans give you the option of using a custom domain, detailed analytics, and SEO optimization.

Moreover, a free account can display only ten articles, so you’ll need to upgrade for adding more. It also has a journalist directory, so creating a portfolio there gives you another chance to showcase your services.

Whether you're a journalist, a copywriter, or a blogger, a Clippings.me portfolio can help you showcase your skills.

5. Writer’s Residence

Writer's Residence website screenshot

Writer’s Residence is another easy-to-use site for creating a portfolio.

Along with the homepage, you can create web pages for resumes, samples, bio, and contact. Using the Markdown editor, you can easily style your text. Moreover, it lets you create a blog on your portfolio site.

Writer’s Residence allows you to choose from a variety of different themes. Despite being clutter-free, these themes look a bit outdated. You can connect a custom domain name and add as many samples as you want.

Creating a portfolio on Writer’s Residence costs almost $9 per month, after a 30-day free trial.

Medium screenshot

Medium is not a portfolio site but a platform for writers to share their ideas and stories.

Nevertheless, you can use your Medium profile as a portfolio. A good reason for doing so is that it’s free and really simple to get started. Just sign up on Medium, click on your profile image, and select Write a Story.

The basic layout of your profile remains the same, though you can edit the colors, headers, and fonts.

However, avoid publishing pieces you’ve written for your clients on your Medium profile without their consent. If you can not write something new, a better way to showcase your samples is to add a brief description and the link to the originally published work.

Related: How to Get Started With Medium: A Beginner's Guide

One of the other reasons to write on Medium is that you can build your own following, thanks to the millions of readers Medium has. Moreover, this site has a partner program where you can get paid for views on your posts. Creating a portfolio on Medium is completely free.

Blogger website screenshot

Blogger is actually a content management system, used to create simple blogs. But since it offers a variety of customization options, you can host your portfolio on Blogger.

From themes and layout to the number of pages and their design, you can change almost anything. Like Medium, it is better to add a description and link to your writing pieces instead of republishing. But it’s best if you can write something new for your portfolio and publish it there.

Considering it might be a bit more technical, you should go this route only if you need more control and customization. Similarly, if you require complete control over how your portfolio looks, you can use other website builders to create your portfolio .

Build Your Online Portfolio

For any writer, blogger, or journalist, having a well-organized portfolio is the best way to showcase their skills.

Whether you lack coding skills or want to save time, these intuitive portfolio websites make it simple for you to create a decent portfolio.

Create a free online portfolio.

Build an online portfolio with ease & showcase your best work using Adobe Express. No experience required.

writing portfolio online

Build an impressive portfolio with Adobe Express.

Whether you work in a creative industry or corporate field, having an online portfolio is an excellent personal resource. Think of your portfolio as a visual archive of your accomplishments to supplement your resume or CV. An online portfolio offers nearly endless digital real estate, so you can share as much of your work as you’d like without having to worry about running out of pages in a physical binder. Find out how best to model your portfolio using Adobe Express with our guide below.

Icon: blank

Template IDs

(To pull in manually curated templates if needed)



( Full, Std, sixcols )

(number of templates to load each pagination. Min. 5)

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

(true, false, all) true or false will limit to premium only or free only.

Photography Portfolio Instagram Square with Collage Online Portoflio

Discover even more.

TikTok Video

Business Card

Video Slideshow

Photo Collage

How to use the online portfolio creator.

Tons of free online portfolio templates to choose from..

With the Adobe Express online portfolio maker on your side, you’ll have a professional display of your most impressive pieces ready to be sent out in minutes. Start with inspiration at your fingertips with tons of free online portfolio templates at your side. Drag and drop icons, graphics, text, and so much more to your portfolio to get the exact look and feel you’re going for. Tailor the finer details of your portfolio to best fit the requirements of the job or potential employer in mind, then attach it with the rest of the application materials you’ll be sending out.

writing portfolio online

Stand out with your personal brand.

Showcase yourself in a memorable way with personally branded assets that represent who you are as you showcase your best work. Use the Brand Kit to apply your logo, color themes, and fonts in one click across your portfolio and other application materials. Create and attach your own logo with initials if you’d like, too, with the free Adobe Express logo maker . When you're done, resize instantly so you can post to your blog, website, or LinkedIn.

How to structure your online portfolio.

Before getting started, take some time to think about the story your portfolio will tell. Draft a paragraph or two that provides insight into you as a person and your career goals or ambitions. Then compile your best photos, videos, graphics, and links to include on your site to give your audience a full understanding of your accomplishments and capabilities. Don’t forget to include contact info in easy-to-find places so that your readers know how to reach you once they get inspired by your work.

Different types of online portfolios.

Online portfolios are a necessity for careers such as photographers, visual artists, architects, or designers. With Adobe Express, you can also include videos. For writers, you can provide snippets of your writing samples and links to published work. If you work in business, use your portfolio to showcase your projects and detail some of your most significant workplace accomplishments. An online portfolio can work for anyone, so let your creativity flow as you craft the site that perfectly suits you.

Tell your professional story in print.

Adobe Express is here to help put your best self forward. To captivate potential employers and clients, your portfolio should reflect your unique and creative self at the very start. As you choose your best pieces, think about the way that you’ll order them in your online portfolio and if additional text is needed to help guide your viewers. If you’re going to an in-person networking event, interview, or even mailing out your portfolio, it’s your chance to deliver an impactful impression with a creative portfolio printed on high-quality paper.

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  1. What is a portfolio?


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